WEBVTT - NORM STEELE - Bigg Steele Nachos 0:00:00.120 --> 0:00:03.680 Hey, guys, welcome to another episode of Eating Wild Broke. 0:00:03.840 --> 0:00:06.200 I'm your host, Colleen Wit and today we have a 0:00:06.320 --> 0:00:09.560 very special guest. We have Norm Steel from you guys 0:00:09.600 --> 0:00:13.000 may know him from Gangster Chronicles on The Black Effect, 0:00:13.840 --> 0:00:40.320 On the Black Effect. I met you on a panel 0:00:41.120 --> 0:00:43.920 through My Heart and in the Black Effect, and I 0:00:43.960 --> 0:00:47.320 was like, Gangster Chronicles. I don't know you know, but 0:00:47.479 --> 0:00:50.600 if you guys know anything about Gangster Chronicles, Um, what 0:00:50.800 --> 0:00:55.400 makes Gangster Chronicles interesting is your perspective on and your 0:00:55.480 --> 0:00:58.400 mission of the show, which is you kind of get 0:00:58.440 --> 0:01:03.720 the behind the scenes of what's going on in the streets. Um, 0:01:03.760 --> 0:01:07.679 and it's not so much about gangsterism. We have to 0:01:07.720 --> 0:01:11.480 redefine what gangster means to me as gangster the Colleen 0:01:11.560 --> 0:01:13.960 is all you're doing her She's following her dreams. This 0:01:14.000 --> 0:01:17.560 is gangster right here, she's actually producing her own show 0:01:17.600 --> 0:01:21.280 in conjunction with Black Effect. There's gangster. So gangster to 0:01:21.360 --> 0:01:24.760 me is anyone who has overcame into amountable odds to 0:01:24.840 --> 0:01:27.399 make something happen. Yeah. So those are the people we 0:01:27.440 --> 0:01:29.640 talk about. Whether it's the guy that got to prison, 0:01:29.959 --> 0:01:31.760 may have served twenty years and now he owns a 0:01:31.840 --> 0:01:34.880 chain of car wash. There's gangster right there. He's made 0:01:34.920 --> 0:01:37.520 a change in his life. Yeah, And I like that 0:01:37.600 --> 0:01:41.399 you it's it's also like educational and you showcase the 0:01:41.480 --> 0:01:44.240 impacts of like what decisions were made that led to 0:01:44.280 --> 0:01:48.480 what certain outcomes without glorifying like a negative lifestyle. And 0:01:48.560 --> 0:01:51.800 I think, I think when you hear the term gangster chronicles, 0:01:51.920 --> 0:01:54.600 you know, And I'm only addressing it now right now 0:01:54.680 --> 0:01:59.520 because I want our listeners to like really understand like 0:01:59.680 --> 0:02:02.640 your mission and what the show is about if they 0:02:02.640 --> 0:02:05.920 haven't already checked it out. But in the interim, I 0:02:05.920 --> 0:02:07.760 would love to know what you are cooking us on 0:02:07.840 --> 0:02:10.600 eating while broke. Well, right now, you guys are gonna 0:02:10.639 --> 0:02:15.400 get treated to big steel noxios. I like that. This 0:02:15.480 --> 0:02:17.320 is something I sort of made up when I was 0:02:17.360 --> 0:02:20.760 in college because when you're in college, you don't have 0:02:20.800 --> 0:02:24.120 that much money, but you want to eat good. So 0:02:26.160 --> 0:02:28.680 I think, um Taco Bill might have impeded on my 0:02:28.760 --> 0:02:31.079 trademark on my IP when they start doing the reto 0:02:31.200 --> 0:02:34.200 locals tackles and all that stuff, because I like using 0:02:34.200 --> 0:02:36.840 the retos. They just gave it the extra flavor, right, 0:02:36.960 --> 0:02:38.600 And plus I didn't have the money to go out 0:02:38.600 --> 0:02:41.080 and buy a whole bunch of season. So it's almost 0:02:41.120 --> 0:02:43.799 like the ritos gave you your flavor, right and then 0:02:43.880 --> 0:02:46.560 you know you started adding I started adding stuff on 0:02:46.720 --> 0:02:49.160 to the dishes. It's time went along and you know 0:02:49.200 --> 0:02:52.639 today we're going to be using some ground turkey versus beef. 0:02:52.919 --> 0:02:54.480 You know, you can do this with chicken as well. 0:02:55.000 --> 0:02:56.920 Or if you're vegan, you can go out and get that. 0:02:56.960 --> 0:02:58.799 What's the type of meat that they have, the false 0:02:58.880 --> 0:03:02.639 meat and beyond me, beyond me or whatever it was 0:03:02.720 --> 0:03:05.680 like that, you know, health conscious? So ready to kick 0:03:05.720 --> 0:03:07.679 it off? Yeah, let's kick it off. Start us off. 0:03:07.919 --> 0:03:12.720 What are the ingredients before? Right here? We have some 0:03:12.760 --> 0:03:15.240 evaporated milk. Now you can use good old milk out 0:03:15.280 --> 0:03:19.000 your refrigerator. I choose to use evaporated milk because it 0:03:19.080 --> 0:03:21.120 makes the cheese come out cream here. I mixed that 0:03:21.160 --> 0:03:23.799 in with the cheese when i'm you know, know it. 0:03:23.960 --> 0:03:25.760 But or you can just go get a bag of 0:03:25.760 --> 0:03:27.480 shredded cheese if that's what you want to and it's 0:03:27.480 --> 0:03:29.440 gonna milk on his own when you put someone hot 0:03:29.520 --> 0:03:32.519 ingredients on there. Again, it's whatever you want. We have jalapenos, 0:03:32.960 --> 0:03:36.480 we have sour cream. We have ree fried beans, you know, 0:03:36.520 --> 0:03:39.360 the whole monkey. And this right here is velvita right here. Again, 0:03:39.440 --> 0:03:41.520 it doesn't have to be velvita. You can go out 0:03:41.520 --> 0:03:44.320 and get your use your own alternatives. But first we'll 0:03:44.360 --> 0:03:46.320 be going to and then you have the cool ranch chips, 0:03:47.040 --> 0:03:51.000 the cool ranch, yeah, cool range, the retos right here. 0:03:51.320 --> 0:03:55.120 What are you gonna season to meet with them? It's 0:03:55.200 --> 0:03:58.240 right here. Good old salt and get old salt and pepper, 0:03:58.280 --> 0:04:02.560 because you remember, usually now you can do your meat 0:04:03.000 --> 0:04:06.680 with the tacole sauce to you know, taco season something 0:04:06.720 --> 0:04:08.400 like that. You can't do that, but I didn't do 0:04:08.440 --> 0:04:11.120 that today for the sake of time. And just you know, 0:04:11.880 --> 0:04:14.200 again we are dying while broke. The Every student may 0:04:14.240 --> 0:04:17.080 not have that extra you know, guard and get the things. 0:04:17.080 --> 0:04:20.440 So first what we're gonna do. We're using this ground 0:04:20.440 --> 0:04:25.280 of turkey. We're gonna put that in here first. Already hot, 0:04:25.440 --> 0:04:28.760 and it's already hot. You know, you want to get 0:04:28.800 --> 0:04:31.440 this together because you want the meat to be really 0:04:32.279 --> 0:04:33.720 you don't want to be in clumps, you know what 0:04:33.760 --> 0:04:38.039 I mean? You want to spread out. Yeah, get this 0:04:38.200 --> 0:04:41.080 right here. Once I shot this is that we get 0:04:41.080 --> 0:04:44.200 started on getting our cheese together. You want, let me 0:04:44.279 --> 0:04:47.200 go ahead and help you. I'll open the cheese, yes, ma'am. Yeah, 0:04:47.240 --> 0:04:50.599 you could beat my assistant. Ye see, I'm using my 0:04:50.680 --> 0:04:53.799 daughter as using my assistant. You know. Actually she's gotten 0:04:53.800 --> 0:04:55.599 the point where she's doing the whole thing. I usually 0:04:55.640 --> 0:04:58.360 just to give her directions and I stand back and 0:04:58.440 --> 0:05:00.320 kind of look, and she said, and all day you're 0:05:00.440 --> 0:05:04.599 too critical. Oh so this is my first time, for 0:05:04.640 --> 0:05:09.200 all your listeners, that I've actually ever used Velvita cheese. Um, 0:05:09.279 --> 0:05:12.000 I actually did not know if this was an refrigerated 0:05:12.040 --> 0:05:15.880 section or not. And it's actually not in the refrigerated section. No, 0:05:16.080 --> 0:05:20.120 you can find that right right on the shelf. So dude, 0:05:20.480 --> 0:05:23.600 so I put, I put the Velvita cheese on the choppolo, 0:05:23.720 --> 0:05:25.480 and I'm going to cut this up right now right there. 0:05:25.520 --> 0:05:28.719 I'm not gonna do that to you. Yeah. So my 0:05:28.920 --> 0:05:32.360 envisioning of Elvita cheese was like this melted gooey thing. 0:05:32.480 --> 0:05:34.400 But I guess that's the end result of what you're 0:05:34.440 --> 0:05:36.880 about to do with the Velvita cheese. Yes, I am. 0:05:37.000 --> 0:05:39.320 Can we turn this up somewhere? Yeah, so you're a 0:05:39.360 --> 0:05:42.840 burner for this? Is this one? Anyway? We can turn 0:05:42.920 --> 0:05:44.360 it up. You want to turn up just a little 0:05:44.360 --> 0:05:46.000 bit so we can get some heat on there. We go, 0:05:46.160 --> 0:05:47.880 put some salt and pepper on there. You know you 0:05:48.000 --> 0:05:51.560 gotta have some season. Yeah, of course. And nothing beats 0:05:51.640 --> 0:05:55.120 good old fashioned salt and pepper. Yeah. I've had chefs 0:05:55.120 --> 0:05:56.960 on the show, and I used to think salt was 0:05:57.000 --> 0:06:00.560 something that seasons things. But he had told that salt 0:06:00.680 --> 0:06:02.839 is what brings out the flavor. Yes, salt is what 0:06:02.920 --> 0:06:05.400 actually brings out the flavor. Like if you're cooking steak 0:06:05.440 --> 0:06:08.360 at home. Gets another side note. I see people going 0:06:08.400 --> 0:06:12.600 to all these um different little seasons and stuff. The 0:06:12.600 --> 0:06:16.720 best season for steak is good old salt and pepper. Yeah. Yeah, 0:06:16.839 --> 0:06:18.960 I'm learning because I'm definitely one of those people that 0:06:19.000 --> 0:06:21.840 see the steak the steak seasoning sauce, and I dumped 0:06:21.839 --> 0:06:27.000 the steak in it. Massage and go marinate. Baby is cooking. 0:06:29.240 --> 0:06:31.640 Chop a par velveta right here, and chop this up 0:06:31.760 --> 0:06:35.600 right here. Get this right here. We don't need a 0:06:35.640 --> 0:06:37.880 whole bunch of this. We probably half a half a 0:06:37.880 --> 0:06:39.760 pack of this leftover. And that's for when you want, 0:06:40.160 --> 0:06:42.480 you know, some more big steel naxos or whatever you want. 0:06:42.480 --> 0:06:44.920 To call them once you start making them. Whatever your 0:06:45.000 --> 0:06:47.080 name meals. There would be your version of nacho's. Like 0:06:47.120 --> 0:06:50.359 when you're making you can call them Colleen's Colleen's nacho. 0:06:50.440 --> 0:06:53.799 I'm okay, keep the steel nachos. I like it. Now, 0:06:54.279 --> 0:06:56.560 Velvita cheese, Is that real cheese? Yes, the deal is 0:06:56.640 --> 0:06:59.440 real cheese. Well how come it wasn't in a refrigerated section. 0:06:59.760 --> 0:07:02.360 Well that's something you have to call then. Ass crafting 0:07:02.400 --> 0:07:04.279 these other companies, I don't know how they do it, 0:07:04.800 --> 0:07:07.719 but I just know it's nice and convenient. And you 0:07:07.800 --> 0:07:10.320 get like, I'm gonna show you the purpose of the 0:07:10.320 --> 0:07:14.840 milk because you get a nice little cream take. You know, 0:07:14.880 --> 0:07:17.600 you want to cut this assistant. Oh you are, You're 0:07:17.600 --> 0:07:20.720 doing a great job. You want to have to get 0:07:20.720 --> 0:07:23.880 our chees together. Okay, So for all your listeners, he's 0:07:23.920 --> 0:07:28.760 chopping up the Velvita cheese into like little triangles. Yeah. Yeah, 0:07:28.840 --> 0:07:30.360 And that's the way you know you pour your milk 0:07:30.480 --> 0:07:33.520 in right, So you pour the milk into the pot. 0:07:33.840 --> 0:07:38.960 You're right here, see it's right there, pouring this in there, 0:07:39.160 --> 0:07:41.760 and we start adding this in there, right, and you 0:07:41.800 --> 0:07:46.400 know with the cheese, you want to stir as it 0:07:46.440 --> 0:07:49.040 goes along, right, you want to stir this, keep stirring 0:07:49.080 --> 0:07:51.240 because and you want to do this in the prefer 0:07:51.480 --> 0:07:55.000 FreeFly a nine stick pot because it could be some 0:07:55.120 --> 0:07:58.080 nilvents try to clean up. Yeah, there's the sticks to 0:07:58.160 --> 0:08:05.080 the pain, right, um hm, six of the pin. Okay, 0:08:05.120 --> 0:08:07.360 so you got the milk. You have the carnation milk 0:08:07.680 --> 0:08:10.680 with the velveta cheese, and then you're gonna stir it. Yeah, 0:08:10.680 --> 0:08:13.559 I'm gonna stir and add more cheese as I go along. 0:08:13.560 --> 0:08:15.880 I may even need it even cheese. You know, I'm 0:08:15.920 --> 0:08:17.760 gonna get something like this. I'm gonna turn this up 0:08:17.760 --> 0:08:19.560 a little bit. Where is this at right here? I 0:08:19.600 --> 0:08:22.520 think it's this one? This one, right, you want to 0:08:22.520 --> 0:08:24.680 turn it up to like five, turn up like a 0:08:24.680 --> 0:08:27.840 little bit, like let's put a beat on that. Right? 0:08:30.880 --> 0:08:32.880 Are we gonna bring this to a boiler. We're just 0:08:32.920 --> 0:08:35.040 trying to see it all meshed together. We're just trying 0:08:35.040 --> 0:08:37.160 to see the all make together. Like you know, when 0:08:37.200 --> 0:08:39.440 it goes to a little bit, it won't really boil, 0:08:40.640 --> 0:08:43.440 it won't really come to a boil like that. But 0:08:44.040 --> 0:08:45.760 you want to get it warm enough to wear milks 0:08:45.760 --> 0:08:47.840 the cheese, you know, we want to have a nice move. 0:08:48.559 --> 0:08:50.719 You want to have a nice smooth You don't want 0:08:50.720 --> 0:08:52.640 it with lumps. And you know what, we're gonna see 0:08:52.640 --> 0:08:54.559 some Naxos with big lumps in it. You know. Now, 0:08:54.600 --> 0:08:57.559 what do you say to those people that believe that 0:08:57.720 --> 0:09:01.839 use the notchal cheese that's in the jaw. They can 0:09:01.920 --> 0:09:05.040 use that too. It's whatever, whatever it fits you. If 0:09:05.080 --> 0:09:07.760 you find some nice not your cheese that you're a 0:09:07.760 --> 0:09:10.000 fan of that comes in the jar or whatever, you 0:09:10.040 --> 0:09:13.839 can use that too, even better, even quicker, because you 0:09:14.520 --> 0:09:16.880 came up with the velveta cheese. Yeah, I came up 0:09:16.920 --> 0:09:18.920 with the velvet cheese. I just thought of added a 0:09:18.920 --> 0:09:21.400 different level to it, you know what I mean. Like 0:09:21.440 --> 0:09:22.920 I even put a little bit of pepper, and mind 0:09:22.920 --> 0:09:25.880 I'm putting no salt because she's already has enough sodium 0:09:25.920 --> 0:09:27.680 in it to where you don't want to make it 0:09:27.720 --> 0:09:30.680 too salty. You know, you don't want to have it 0:09:30.679 --> 0:09:32.880 to wear it's too salty or whatever. You want to 0:09:32.880 --> 0:09:34.920 do this and have it to wear, it's not start together, 0:09:35.720 --> 0:09:37.880 and then another thing we want to start warming up. Two. 0:09:38.000 --> 0:09:43.080 Next we start with all this is getting together. We 0:09:43.200 --> 0:09:48.560 start getting our refried beans together, because you want thves 0:09:48.640 --> 0:09:50.760 to have a nice little texture to them, because you know, 0:09:50.880 --> 0:09:53.839 refried beans are normally stiff, right, you want to get 0:09:53.880 --> 0:09:56.400 them to where they're kind of like, you know what's smooth. 0:09:56.600 --> 0:10:00.160 It's not too stiff, but smooth, you know. So we're 0:10:00.160 --> 0:10:04.160 gonna put these in here. You see all these come out. Yeah, 0:10:04.200 --> 0:10:06.760 it looks like a yeah, it looks like you can 0:10:06.840 --> 0:10:08.640 of care food. But it's not going to look that 0:10:08.640 --> 0:10:10.880 way by the time I'm finished. Well, you gotta show 0:10:10.960 --> 0:10:13.120 love to your food. Are you laughing behind your mask? 0:10:14.480 --> 0:10:18.000 I think I think there's laughing behind the mask because 0:10:18.040 --> 0:10:20.160 I refer to it as a can of careful. Well, 0:10:20.200 --> 0:10:22.560 this Nigel takets like no carefold when I'm done with it. 0:10:22.720 --> 0:10:24.840 So you gotta put a lot of love until you do. 0:10:24.880 --> 0:10:28.400 You need this burner turned up to a little bit. 0:10:29.040 --> 0:10:30.480 Yeah we can. We can turn it up a little 0:10:30.480 --> 0:10:33.200 bit so you don't have to add anything to refight beings. 0:10:33.240 --> 0:10:34.880 You just have to heat it. You just gotta heat 0:10:34.920 --> 0:10:37.200 him up. I just gotta heat him up. And that's 0:10:37.240 --> 0:10:39.120 more sort of get a little bit smooth. Because you 0:10:39.160 --> 0:10:40.480 see how it came out the can. Who were going 0:10:40.520 --> 0:10:43.400 to eat that at the can? Like that? No definitely, No, not. 0:10:44.559 --> 0:10:47.120 It has just enough fluid already where you don't have 0:10:47.120 --> 0:10:52.160 to add anything. You know it's gonna get nice, nicest 0:10:52.160 --> 0:10:57.760 move I always get I don't know enough about beings. 0:10:57.800 --> 0:11:02.400 I always getting nervous cooking with ings because I don't 0:11:02.400 --> 0:11:05.960 really know if they're like if it's like kind of 0:11:05.960 --> 0:11:07.280 how you're doing it where you can heat it and 0:11:07.320 --> 0:11:11.120 it becomes something you can eat. Yeah, it is. And 0:11:11.160 --> 0:11:12.920 you're not gonna even beaut to tail. They wasn't. They 0:11:12.960 --> 0:11:15.360 was out of the king. Let me get them that 0:11:15.440 --> 0:11:17.320 can over here. To keep your work area clean, you 0:11:17.320 --> 0:11:18.800 know you don't want to have a lot of stuff 0:11:19.160 --> 0:11:20.960 going on. You want to keep your work area cleaning 0:11:21.000 --> 0:11:23.800 to be safe. We are not responsible for anybody out 0:11:23.840 --> 0:11:26.440 there that burns their fingers what they're doing this. And 0:11:26.520 --> 0:11:29.800 you want to make sure whether you're using turkey. I 0:11:29.920 --> 0:11:32.120 know me if I'm using turkey and ground beef, I 0:11:32.160 --> 0:11:34.160 want this to be nice and brown when I get 0:11:34.240 --> 0:11:35.440 you know what I mean. I want to be nice 0:11:35.440 --> 0:11:37.640 and brown so I can have that flavor. And we're 0:11:37.679 --> 0:11:41.360 using turkey today, ground turkey. For those health conscious people 0:11:41.360 --> 0:11:42.760 out there, you know they want to get nice and 0:11:42.760 --> 0:11:46.240 swol like me and then ultimate shaped like me and Kyleen. 0:11:46.240 --> 0:11:49.520 I'm just joking. I need to lose a good thirty pound. 0:11:50.800 --> 0:11:52.720 You know what, It's funny whenever you're in that twenty 0:11:53.040 --> 0:11:55.480 thirty pound range, it's like a part of my brain. 0:11:55.559 --> 0:11:57.839 When I'm trying to lose anything that's under twenty pounds, 0:11:57.880 --> 0:12:01.320 it's like I'll get to it eventually, you know. But 0:12:01.400 --> 0:12:03.200 I guess if it was like fifty or a pounds, 0:12:03.240 --> 0:12:04.559 I feel like it would be a little bit more 0:12:04.679 --> 0:12:06.760 urgency on losing it. Yeah, it is. I got to 0:12:06.760 --> 0:12:10.640 give a shout out to my wife. She loses weight 0:12:10.960 --> 0:12:13.640 and stays in shape better than anybody else. I know. 0:12:14.440 --> 0:12:18.600 She's a pisketarian, which means she only eats fishy. Look, 0:12:18.679 --> 0:12:23.200 I'm spilling stuff. So look, this can't get message because yea, 0:12:23.240 --> 0:12:25.720 I'm gonna put some more cheese in there. And that's 0:12:25.840 --> 0:12:27.760 that's the thing you want to put. You don't want 0:12:27.760 --> 0:12:29.840 to start off with too much, but you want to 0:12:29.840 --> 0:12:31.760 put just enough so you can add more into it 0:12:31.800 --> 0:12:34.000 to your life. And I want this a little bit thicker, right, 0:12:34.880 --> 0:12:38.559 So I'm gonna add some more cheese to this. You 0:12:38.679 --> 0:12:46.040 cut me some cheese up right there. See, Look Kyleen 0:12:46.120 --> 0:12:47.840 is pulling the double due to your day. It's the chef, 0:12:47.920 --> 0:12:49.960 the big you know, his assistant to Chef Big. Still 0:12:50.559 --> 0:12:52.880 just a little bit more, just so you know, I 0:12:53.400 --> 0:12:56.840 actually don't co help. This is my first time. So 0:12:57.440 --> 0:13:00.400 I hope you like these, uh col chef services. Is 0:13:00.440 --> 0:13:03.400 that you're getting there perfect turn out? That way you 0:13:03.559 --> 0:13:05.520 get some credit on the big steel of nachos. Then 0:13:05.760 --> 0:13:09.640 you know there we go, tell your daughter to move over. 0:13:10.160 --> 0:13:14.160 Watch out. Now you got another assistant on the scene. 0:13:15.080 --> 0:13:17.280 Do you need more cheese? Let me get some more. 0:13:17.800 --> 0:13:20.120 Your cheese looks cheesy. Yeah, we can turn this down 0:13:20.200 --> 0:13:22.320 now now that we got this, is it right here? 0:13:23.520 --> 0:13:25.400 Turn it down right here? Put this in there. So 0:13:25.440 --> 0:13:27.679 we put you on a timer. So you have like 0:13:27.880 --> 0:13:30.000 sixty seconds left. I'm trying to see if you can 0:13:30.040 --> 0:13:34.679 make steals nachos in under ten minutes. Sixty seconds left, 0:13:34.760 --> 0:13:38.080 sixty seconds. If he was on a cook I would lose. 0:13:39.520 --> 0:13:42.680 I wouldn't you know what I wanted to be right, okay, okay, 0:13:42.800 --> 0:13:44.400 I wanted to be I wanted to taste good. I 0:13:44.400 --> 0:13:45.840 don't want you to look at him and you just 0:13:45.880 --> 0:13:47.920 look good and see some of that stuff on these shows. 0:13:47.960 --> 0:13:50.839 Look good, but it tastes nasty. You ever seen the 0:13:50.880 --> 0:13:52.920 play the food it's played and they've got the nice 0:13:52.920 --> 0:13:55.679 look garnishings and everything around it, but you even you're like, man, 0:13:55.760 --> 0:13:58.120 what is this? Man? So it's like some stuff. They're 0:13:58.120 --> 0:14:00.599 straight from the bottom of the pot of something, you 0:14:00.640 --> 0:14:03.839 know when I cook it, when I cook. Actually, we 0:14:03.840 --> 0:14:05.600 could turn this off right now. We go stirn this 0:14:05.640 --> 0:14:07.439 in because we've got enough heat going on in there 0:14:07.520 --> 0:14:10.920 right now. He on which one to meat? Right here? 0:14:11.320 --> 0:14:13.520 You want to turn it off? Turn this off right here? 0:14:13.960 --> 0:14:16.680 We're good. We just go turned off and stir. Okay, 0:14:16.800 --> 0:14:19.440 And then do you want men to stir the beans? Yeah? Please, 0:14:19.480 --> 0:14:21.040 you can stir the beans. That will make us even 0:14:21.080 --> 0:14:23.160 help you. I don't know if it gets me off camera, 0:14:23.240 --> 0:14:29.080 but I'm sure yeat that. Okay, beans looks stir ready. 0:14:31.960 --> 0:14:33.520 So we just want to make sure those are nice 0:14:33.520 --> 0:14:35.920 and warms. Do you typically add water to the beans 0:14:36.000 --> 0:14:38.000 or do you let them be this thick? You know 0:14:38.080 --> 0:14:39.800 what I'd like to add a little bit of water. 0:14:39.840 --> 0:14:42.160 So what we could do today is I actually have 0:14:42.240 --> 0:14:46.360 some water right here, break out of a little bit. 0:14:46.440 --> 0:14:47.800 We want to add this a little bit, you know, 0:14:47.840 --> 0:14:49.920 like we had a little bit, so want you stir 0:14:49.960 --> 0:14:56.080 as our poor trying. Okay, that's good. I think that's cool. Yeah, 0:14:56.120 --> 0:14:59.760 that's good. Yeah, okay, okay, I'm learning the bean game 0:14:59.840 --> 0:15:02.080 now because it gets them a little bit smooth that 0:15:02.120 --> 0:15:04.200 way when you're putting them on the nachos, they're not 0:15:04.280 --> 0:15:06.040 all just clumped up in one place. And when to 0:15:06.160 --> 0:15:07.920 eat the nacho, be like, man, I got all beans 0:15:07.920 --> 0:15:10.000 on your ain't getting no meat early? You want to 0:15:10.040 --> 0:15:12.040 make sure your stuff. You see how the cheese and smooth. 0:15:12.160 --> 0:15:17.600 Now she's a moving now seeing we are actually now 0:15:18.080 --> 0:15:23.160 what we do. We can actually start plating our noxios. Okay, okay, 0:15:23.640 --> 0:15:25.360 I get it, I got it. Not can do that 0:15:25.400 --> 0:15:29.400 if you want to what we're gonna play that for 0:15:29.440 --> 0:15:31.920 a nacho we play that we're using we could use 0:15:31.960 --> 0:15:35.000 this well, I didn't know if you're gonna qut and 0:15:35.120 --> 0:15:36.960 do the whole nacho thing or if you want to 0:15:37.000 --> 0:15:39.320 do like, well, you know what, let's put them on 0:15:39.360 --> 0:15:41.000 a plate that way, they're even down. You know what 0:15:41.040 --> 0:15:42.880 I mean that even now we could play them. We 0:15:43.080 --> 0:15:47.400 could we could do yeah, go ahead, okay, and everybody 0:15:47.400 --> 0:15:51.800 can eat over there, okay, and just you gonna do 0:15:52.040 --> 0:15:53.360 so you want to do that. That's how we do it. 0:15:53.440 --> 0:15:56.200 That's how we do it on our shows. Okay, cool, perfect, okay, 0:15:56.440 --> 0:16:00.200 at na, Let's get some more chips on there on 0:16:00.320 --> 0:16:04.360 both of them. Might spread them out if you might 0:16:04.400 --> 0:16:07.600 have some of the food, may want to eat something, 0:16:07.680 --> 0:16:09.440 you know what I mean? All right, So we got 0:16:09.520 --> 0:16:12.160 a good looking nacho plate. Good, all right? So now 0:16:12.400 --> 0:16:14.360 what do we add next? Alright? So we go turn 0:16:14.400 --> 0:16:17.240 these off right now, we're done. We're done with these 0:16:17.360 --> 0:16:20.280 right here, all right. The first thing we're going to 0:16:20.400 --> 0:16:25.160 add now, right now is our beans. We're gonna add beans, 0:16:25.400 --> 0:16:27.920 then we're gonna add our cheese. Then we're gonna add 0:16:27.960 --> 0:16:30.120 everything else from top of it, because those are two 0:16:30.200 --> 0:16:35.320 hottest things, right but you add meeting Okay, okay, let 0:16:35.400 --> 0:16:38.400 me sit back and watch some magic. Alright, So the 0:16:38.520 --> 0:16:42.840 taking parts done, everybody, The cooking part is there, and 0:16:42.920 --> 0:16:44.640 everything is turned up. I want to make sure but 0:16:44.720 --> 0:16:47.360 these are still hot again, everybody at home and it's 0:16:47.360 --> 0:16:49.200 still all and be careful. I want to hear about 0:16:49.240 --> 0:16:53.920 nobody's fingers getting burnt off. We want to do this. 0:16:54.040 --> 0:16:55.920 We want to have it to where it's like uh 0:16:56.440 --> 0:17:01.200 a saucy type, a nice and sautage like right, all right, 0:17:01.400 --> 0:17:03.480 you want to be kind of right to where you 0:17:03.520 --> 0:17:06.440 spread them around a little bit, to where you spread 0:17:06.520 --> 0:17:08.760 them around to where it's like because you want to 0:17:08.800 --> 0:17:11.879 taste hopefully a little bit of everything and everybody right 0:17:14.600 --> 0:17:23.800 and right there to see. What I usually do is 0:17:23.840 --> 0:17:25.840 tossing nachos up, So it would be kind of like 0:17:27.320 --> 0:17:31.120 to like you do it in a bag or something. Yeah, 0:17:31.119 --> 0:17:32.880 you can do it with your hands, however, you because 0:17:32.880 --> 0:17:35.240 these don't be your noxial, so you could do however 0:17:35.320 --> 0:17:37.320 you want to. But I wouldn't be wanting nobody putting 0:17:37.320 --> 0:17:40.239 their hands in my noxial. No, no, pick your one 0:17:40.359 --> 0:17:44.480 chip and exit the plate exactly. That's the name of 0:17:44.520 --> 0:17:46.960 the game when you share nochals, right, you don't be 0:17:47.720 --> 0:17:50.359 all around your plate. I do that this squak on that, 0:17:50.520 --> 0:17:52.840 or I'll reach Oldren, you know, and we could ask. 0:17:52.880 --> 0:17:56.360 You could definitely ask some so I get it, yeah, 0:17:56.400 --> 0:17:59.520 because everybody may not beautiful that, you know, wacamole is 0:17:59.640 --> 0:18:02.600 sometimes I'm to be expensive depending on the seasons. Then, 0:18:03.080 --> 0:18:06.560 So we got enough of that right now. Perfect. The 0:18:06.680 --> 0:18:08.760 next thing the cheese. The next thing we're doing is 0:18:08.800 --> 0:18:13.600 the cheese right here right then, before the meat, don't 0:18:13.640 --> 0:18:17.120 after that. Put the meat on right there. See your 0:18:17.160 --> 0:18:19.760 smooth that he is right there. See your smooth that 0:18:19.840 --> 0:18:22.240 he is right there. That looks great. You pour it 0:18:22.320 --> 0:18:25.440 on there, and you know you want to have a 0:18:25.520 --> 0:18:29.160 little bit everywhere, nice and cheese, and you know nice 0:18:29.200 --> 0:18:36.120 and cheese. You wonna put this on there. Season Staline 0:18:36.160 --> 0:18:37.399 is the whole. I'm gonna make hook it up and 0:18:37.440 --> 0:18:42.040 make sure she got cheese and every sector and every crevice. Well, 0:18:42.200 --> 0:18:45.320 you know what, I don't be a host up asking 0:18:45.359 --> 0:18:49.520 you a lot of questions and a little bit soft, 0:18:49.520 --> 0:18:55.280 too cold. Then we start off with me started at 0:18:55.320 --> 0:18:58.960 the meeting there. We want this to be nice and green, 0:19:00.000 --> 0:19:02.920 know to where you don't have two big, bigger clumps. 0:19:04.640 --> 0:19:07.480 This looks really good. It's conuld be the bond. I'm 0:19:07.480 --> 0:19:10.000 one of those people that I go to a Taco Bell. Well, 0:19:10.040 --> 0:19:11.440 I used to go to Taco bell a lot and 0:19:11.520 --> 0:19:14.720 my order was always the Naturals Bell grand Day. I 0:19:14.840 --> 0:19:17.600 was like my go to these killing the next bill 0:19:17.640 --> 0:19:20.280 grand Day. It's kind of like, uh, you can make 0:19:20.359 --> 0:19:21.879 these and mikes you want to. You can put the 0:19:21.920 --> 0:19:24.160 guacamole on it, you can put the side with cream 0:19:24.600 --> 0:19:29.199 and see now what we're doing right now. We got 0:19:29.280 --> 0:19:31.639 some of these right there, We got some sauce. We 0:19:31.720 --> 0:19:33.880 always want to make sure. I opened it a little 0:19:33.880 --> 0:19:36.600 bit so it's cool. I mean it's going to spill 0:19:36.640 --> 0:19:39.080 that when you shake it. It's what I got my 0:19:39.119 --> 0:19:58.040 hand over the top. Problem problem. Oh yeah, we're not 0:19:58.119 --> 0:20:01.840 playing those games in here to day. So how often 0:20:01.880 --> 0:20:04.680 would you eat this? You know what? The last time 0:20:04.720 --> 0:20:07.440 I had these was maybe probably a month and a 0:20:07.480 --> 0:20:10.760 half ago. It's not something not eat every day because 0:20:10.800 --> 0:20:16.119 this can it's good, but it's something that they can 0:20:16.200 --> 0:20:19.199 kind of get you one bigger. Oh yeah, you can 0:20:19.240 --> 0:20:21.600 get gain weight eating if you definitely go gain some weight, 0:20:21.640 --> 0:20:24.600 you eat notchos. Everything especially not was like this. I 0:20:24.640 --> 0:20:26.639 mean this thing was beautiful with the red. Okay, so 0:20:26.760 --> 0:20:29.920 we added the salsa. The lapenos are optional, Yeah, the 0:20:29.960 --> 0:20:33.960 healepinios optional. I'm going to skip the jalepenos. See she's 0:20:34.000 --> 0:20:36.359 gonna skip the helopineos. I'm gonna put a couple of 0:20:36.400 --> 0:20:38.680 them on there, and we gotta fork right here. I 0:20:38.720 --> 0:20:42.120 don't want to hold a bunch of them. I don't 0:20:42.119 --> 0:20:43.480 want to hold a bunch of them. Hold on. I 0:20:43.520 --> 0:20:46.320 forgot almost kind about this right here to trust the 0:20:46.400 --> 0:20:55.800 sour cream. Sour cream is stick and just for show purposes, 0:20:56.680 --> 0:20:58.720 We'll put you some clumps around there. You can always do. 0:21:00.200 --> 0:21:03.440 We'll put you some cloth. This smells and looks way 0:21:03.560 --> 0:21:06.639 better than my Natural's bell grande on this show, I 0:21:06.720 --> 0:21:08.119 have so many guys to be like. I want you 0:21:08.240 --> 0:21:10.040 to try you first, like no, no, no no, we 0:21:10.160 --> 0:21:12.160 tried to get it. I found me a perfect one 0:21:12.200 --> 0:21:15.560 with a nice combination of salta cheese and everything else. 0:21:17.359 --> 0:21:30.640 It's too good, outstanding. First of all, I gotta get 0:21:30.640 --> 0:21:35.960 it with the cheese on it. This is outstanding. You 0:21:36.040 --> 0:21:41.760 want me too, I can always chase Hell yeah, hell yeah. 0:21:41.920 --> 0:21:44.200 So let me just tell you listeners about this cheese. 0:21:46.920 --> 0:21:51.640 I've had the natural cheese in a can, definitely nasty, 0:21:51.800 --> 0:21:55.440 compared to this cheese. I've never had velveted cheese. I've 0:21:55.440 --> 0:21:57.359 never even thought to mix it with carnation milk. But 0:21:57.440 --> 0:22:01.000 this cheese is amazing. That's the key doing Nation new. 0:22:01.520 --> 0:22:06.920 The flavor is absolutely nuts. I wish I could take 0:22:06.920 --> 0:22:09.320 this home without it, like getting the chip soggy. Well, 0:22:09.400 --> 0:22:14.960 you know, we're usually what we would do is I 0:22:15.000 --> 0:22:18.520 would get a big like kind of flatter tree, spread 0:22:18.560 --> 0:22:21.520 the noxios across there, and I would put the beans 0:22:21.560 --> 0:22:24.040 on there, and I would I wear plastic lives and cooking. 0:22:24.080 --> 0:22:25.480 I would kind of just you don't want to tear 0:22:25.520 --> 0:22:28.200 the nachos up, but she would kind of just to wear. 0:22:28.280 --> 0:22:33.080 So everybody that you give is like, um, an experience 0:22:33.160 --> 0:22:35.800 and experience. You've got all these different flavors of explosion 0:22:35.840 --> 0:22:39.200 and flavors in here and seeing. The thing is, I 0:22:39.320 --> 0:22:43.840 can't stress how amazing these nachos are. Like, Jared, I 0:22:43.880 --> 0:22:47.600 wish you'd come over and eat some of the drill Katie, huh, 0:22:49.200 --> 0:22:53.320 we have plenty of them at the words, you have 0:22:53.400 --> 0:22:57.080 plenty for them. After words, UM, this is amazing, all right? 0:22:57.160 --> 0:23:02.760 My last bit? And then I can they're addictive and 0:23:02.840 --> 0:23:04.639 that's why you don't eat these every day because you 0:23:04.680 --> 0:23:08.200 have missed round. It's kind of like almost made my 0:23:08.320 --> 0:23:12.879 fried deviled eggs. What. So let me just tell you 0:23:12.880 --> 0:23:14.800 a little backstory. So Norm and I have been trying 0:23:14.840 --> 0:23:18.080 to tape with each other for months. Norm, come on, 0:23:18.600 --> 0:23:22.080 we're trying to work our schedules together. Then I was like, Norm, 0:23:22.119 --> 0:23:24.359 what do you want to make? His first option for me? 0:23:24.520 --> 0:23:27.040 Everybody was meat loaf, and I was like, he was like, 0:23:27.080 --> 0:23:29.399 have you ever had meat loaf? I'm like, uh, if 0:23:29.440 --> 0:23:31.640 I did, I don't think I ever remember the experience. 0:23:31.720 --> 0:23:33.960 But I didn't want meat loaf. And I was like, 0:23:34.000 --> 0:23:36.600 I'm sure, norm you have something else. He was like, oh, 0:23:36.640 --> 0:23:38.399 what about these nachos? And I was like, that's a 0:23:38.440 --> 0:23:42.920 great idea. But now while we're here, you offer me 0:23:43.720 --> 0:23:47.840 deviled eggs. Deviled eggs. I've never had that. It's like, 0:23:50.680 --> 0:23:53.640 those are pretty much like the traditional deviled eggs, except 0:23:54.960 --> 0:23:57.600 you got a twist on him. You couldn't egg whites, 0:23:57.640 --> 0:23:59.359 and half couldn't and they have you put your arm, 0:24:00.640 --> 0:24:03.199 You're you're yoking the boat right when it's done, when 0:24:03.240 --> 0:24:06.600 it's cooked right, You take those halves, You're dip them 0:24:06.640 --> 0:24:08.399 in a little bit of flour. Then you dip them 0:24:08.400 --> 0:24:10.159 in some egg white. Then you put them in the 0:24:10.240 --> 0:24:13.720 bread crumbs read crimebs. You put them in the skill 0:24:13.760 --> 0:24:16.760 of deep friar hope it with a little um, one 0:24:16.760 --> 0:24:19.960 of the little scoops. Put them in there, maybe ten seconds, 0:24:20.400 --> 0:24:23.199 take them out, but I'm driving. You know, paper towels, napkins, 0:24:23.280 --> 0:24:28.080 you know the absorb the oil. Then you know like 0:24:28.200 --> 0:24:30.640 traditional devil the eggs. You put the eggs in the basket, 0:24:31.480 --> 0:24:33.399 whip them up, put some miracle whip in there, some 0:24:33.520 --> 0:24:36.159 sweet relish, nice sweeting tank. You relish a little bit 0:24:36.160 --> 0:24:38.240 of a little bit of you know, kayenne, just a 0:24:38.280 --> 0:24:40.399 little taste of cayenne pepper, just so it has that 0:24:40.480 --> 0:24:43.240 little bite to him. Then you want to get the bacon, 0:24:44.440 --> 0:24:46.440 but you want a specific kind of bacon. You want 0:24:46.520 --> 0:24:50.119 the bacon that has um, like the sweet bacon, like 0:24:50.160 --> 0:24:52.600 the hickory with the hickory tasting, or you can put 0:24:52.640 --> 0:24:54.560 a cheat them, even put a little bit of syrup 0:24:54.640 --> 0:24:57.760 on when you're cooking the bacon. Right, that's a whole 0:24:57.760 --> 0:25:00.879 another story though, I was gonna say, um, when you 0:25:01.000 --> 0:25:04.440 come back, fire devil eggs will be the option. I 0:25:04.560 --> 0:25:06.520 definitely well hooked at up those take long. You can't 0:25:06.520 --> 0:25:09.720 be putting me under those stipulations with that college. These 0:25:09.800 --> 0:25:12.199 naturs are amazing. But I really want to know your 0:25:12.240 --> 0:25:16.320 backstory on how you got to gangster chronicles and where 0:25:16.320 --> 0:25:18.919 you're at today. Now, you said you were in college 0:25:18.960 --> 0:25:22.080 when you were eating these, So tell me like a 0:25:22.200 --> 0:25:25.080 little bit about your background, Like what were you doing 0:25:25.160 --> 0:25:28.399 in college? Well, I'm originally from Cleveland, Ohio, and I 0:25:28.600 --> 0:25:30.800 was a guy like a lot of other athletes, especially 0:25:30.840 --> 0:25:34.560 in that area, to where I didn't have the academic 0:25:34.720 --> 0:25:37.520 portion together out of high school. So a lot of 0:25:37.560 --> 0:25:39.800 opportunities I had coming out of high school I couldn't 0:25:39.840 --> 0:25:42.520 take advantage of because I've had a great So I 0:25:42.680 --> 0:25:44.879 wound up coming out here to long Be City College. 0:25:44.880 --> 0:25:47.359 There was the choice between either me coming here to 0:25:47.440 --> 0:25:49.640 a tend school or going to coffee Ville in Kansas. 0:25:50.359 --> 0:25:53.280 And they actually had scholarships and coffee Field, Kansas dorms 0:25:53.320 --> 0:25:57.400 and everything. But anybody that knows about Coffeeville, Kansas knows 0:25:57.480 --> 0:26:01.200 it's not exactly the sexiest destination and the planet. So 0:26:01.760 --> 0:26:03.800 I chose to come out here to California. Came out 0:26:03.800 --> 0:26:08.000 here when I was seventeen years old. Um, thanks to 0:26:08.080 --> 0:26:11.080 coach weal Shaw good mentor mind steal the manness in 0:26:11.119 --> 0:26:12.960 my life that day. Me and his son are best friends. 0:26:13.000 --> 0:26:15.680 So I played football at Longbe City College, who there 0:26:15.840 --> 0:26:19.720 got a scholarship to New Mexico State University. UM. I 0:26:19.840 --> 0:26:21.920 met my wife when I was at Longbe City College. 0:26:21.960 --> 0:26:24.720 So I wound up twin around playing professional football in 0:26:24.800 --> 0:26:27.320 the CFL and Arena Football League for a few years. 0:26:27.960 --> 0:26:31.480 That really wasn't my thing. So I came back. You know, 0:26:31.560 --> 0:26:33.080 I had a son already, so I wanted to be 0:26:33.160 --> 0:26:34.840 in my son's life. And it's not like I was 0:26:34.920 --> 0:26:37.840 making millions of dollars playing arena football, so I had 0:26:37.880 --> 0:26:39.919 to make a choice. I came home and started kind 0:26:39.960 --> 0:26:43.520 of integrating into the real world. Always had a love 0:26:43.600 --> 0:26:47.639 for music. You know, my family food musicians, right, So 0:26:47.720 --> 0:26:50.480 I was always had this love for music. So I 0:26:50.640 --> 0:26:53.080 wound up somehow through one of my friends, Mario, he 0:26:53.119 --> 0:26:55.280 could add them. I wound up getting involved in the 0:26:55.440 --> 0:26:59.560 music business distribution. At first, UM we were going out 0:26:59.600 --> 0:27:02.679 to some conventions, you know, conventions that they had back then, 0:27:02.760 --> 0:27:05.000 sex as Jack the Rapper and all this different stuff. 0:27:05.040 --> 0:27:06.920 And then we wound up going out to a convention 0:27:07.000 --> 0:27:10.560 called mid Him that's where all the distributors meet up worldwide. 0:27:10.680 --> 0:27:13.800 From there, I met one of my um like the 0:27:13.840 --> 0:27:15.280 guy that would become a mentor to me and the 0:27:15.359 --> 0:27:19.239 music industry, Dim run Pillow from the UK. Wound up 0:27:19.280 --> 0:27:21.200 doing a lot of business with them. So I started 0:27:21.200 --> 0:27:24.040 distributing a lot of records here from United States overseas. 0:27:24.800 --> 0:27:28.440 Our company did two million dollars our first year. And 0:27:28.520 --> 0:27:31.000 you when you say our company like your own, your 0:27:31.000 --> 0:27:33.320 own company. We had our own distributors, We had our 0:27:33.359 --> 0:27:35.840 own distributors. We were distributing the albums. We were distributing 0:27:35.880 --> 0:27:38.520 the dog Pounds albums through my boy big A. Shoutut 0:27:38.560 --> 0:27:41.280 to my partner, big A. We were doing Dad's Dear 0:27:41.320 --> 0:27:44.399 Luxury Corrupt all those guys overseas and I haven't heard 0:27:45.080 --> 0:27:48.040 so long. But then what happened was we had this 0:27:48.119 --> 0:27:52.680 strange little thing to where the record company started kind 0:27:52.720 --> 0:27:55.560 of tripping on people selling. Look, it's called mixtapes. That's 0:27:55.600 --> 0:27:57.359 when you had the whole thing that went down with 0:27:57.480 --> 0:28:01.040 DJ's drama. And even though we were selling legal you know, 0:28:01.080 --> 0:28:03.399 we were selling legal content. We wouldn't bootleg enough. And 0:28:03.440 --> 0:28:05.919 these release artists albums. The record companies was like, man, 0:28:05.960 --> 0:28:07.679 we're not getting our cut off that ship. So they 0:28:07.760 --> 0:28:10.119 started shifting everything down. So wait, how are you able 0:28:10.200 --> 0:28:13.359 to get the record without the label? You were selling 0:28:13.480 --> 0:28:17.320 legal records, but but you were getting the material from 0:28:17.359 --> 0:28:20.479 the artist without from the artists, but without the labels involvement, 0:28:20.720 --> 0:28:23.640 without the labels involving, you know, the average artists only 0:28:23.840 --> 0:28:26.399 is getting the CD. So they got to try to 0:28:26.440 --> 0:28:29.000 find ways outside of touring and make money. So we 0:28:29.080 --> 0:28:31.040 were doing this stuff, and I was doing some other 0:28:31.080 --> 0:28:33.280 people that were independent to those weren't the problem that 0:28:33.359 --> 0:28:35.159 one the stuff that was selling a bunch of records 0:28:35.200 --> 0:28:37.520 was the stuff that came from the record companies. So 0:28:38.480 --> 0:28:40.280 I kind of started writing on the wall with that. 0:28:40.680 --> 0:28:45.080 But through me starting to release more material that was 0:28:45.160 --> 0:28:48.040 kind of proprietary to me. I was clearing the sample 0:28:48.120 --> 0:28:50.360 one day and I called this company Mind of Music, Hey, 0:28:50.840 --> 0:28:52.640 we want to get this sample clear. You know we're 0:28:52.680 --> 0:28:55.400 gonna pay to get the sample clear. They started asking 0:28:55.440 --> 0:28:57.360 a bunch of questions like well, who is the artist? 0:28:58.040 --> 0:29:00.200 Who is this? Who wrote this? Who wrote that? And 0:29:00.280 --> 0:29:02.360 I was like, well I did this and I did that. 0:29:03.040 --> 0:29:05.240 So they wound up needing when me in l A 0:29:05.280 --> 0:29:08.120 and we wound up doing a publishing deal. I was 0:29:08.160 --> 0:29:11.400 a writer and that was your first publishing. Yeah, so 0:29:11.480 --> 0:29:13.800 I did want to doing the publishing with them. On 0:29:13.960 --> 0:29:15.959 top of that, they told me some goals that they 0:29:16.000 --> 0:29:18.800 had as far as expanding into a United States because 0:29:18.880 --> 0:29:21.160 this company had a huge catalog. They had like the 0:29:21.240 --> 0:29:24.719 regional rights to like the fall some of the Beatles 0:29:24.800 --> 0:29:27.280 catalog so they had, you know, the Gap band. They 0:29:27.320 --> 0:29:30.680 had a lot of catalog, right, So we wound up 0:29:30.720 --> 0:29:33.280 happing deals from near They said, hey, norm, we want 0:29:33.320 --> 0:29:36.560 to open up office here in the States. Would you 0:29:36.800 --> 0:29:39.920 run that office? But but you're at this point you're 0:29:39.920 --> 0:29:42.239 assigned to them as almost like an artist right as 0:29:42.280 --> 0:29:47.240 a as a writer. So and then to backtrack just 0:29:47.320 --> 0:29:49.640 a little bit, can you break down what a publishing 0:29:49.720 --> 0:29:52.640 deal looks like to just the average listener? Well, the 0:29:52.720 --> 0:29:55.920 publishing deal is someone they come to you. It could 0:29:55.960 --> 0:29:59.239 be you. You can come to someone and say, hey, 0:29:59.280 --> 0:30:01.440 I want to partend is paid in your publishing rights. 0:30:02.000 --> 0:30:04.520 I'm going to advance you a certain amount of money 0:30:04.600 --> 0:30:06.480 based on what I think it was your worth. They 0:30:06.560 --> 0:30:08.960 may say, okay, i'm gonna give you two and fifty 0:30:09.400 --> 0:30:12.440 dollars and we're going to share in. We're gonna do 0:30:12.440 --> 0:30:14.520 a co pub deal, which means mean you're going straight 0:30:14.560 --> 0:30:16.720 down the middle. You get twenty five percent and I 0:30:16.760 --> 0:30:22.520 get you get fifty percent. And in turn, they're usually 0:30:22.600 --> 0:30:24.840 people that are able to take your music to different 0:30:24.880 --> 0:30:28.960 places to work those assets. So I wounded up working 0:30:29.040 --> 0:30:32.200 with them maybe six years. Um I wanted up coming 0:30:32.280 --> 0:30:36.920 the head of Urban music Um. The first record that 0:30:37.000 --> 0:30:39.240 we actually got placed wind up going platinum. It was 0:30:39.280 --> 0:30:42.360 ice cream paying job. Shout out to my little partner 0:30:42.400 --> 0:30:44.520 two months. That was the first producer I ever signed. 0:30:45.080 --> 0:30:48.200 He wind up going platinum at the gate Um. But 0:30:48.800 --> 0:30:52.280 I started having issues with the publishing company because I 0:30:52.440 --> 0:30:54.360 brought some artists in there that I feelt could have 0:30:54.440 --> 0:30:57.280 been a really revolutionized music. I brought Kendrick Lamar and 0:30:57.360 --> 0:31:01.480 when he was just going by, they see no. I thought, 0:31:01.520 --> 0:31:03.360 actually all the TV in there, they told me no. 0:31:04.160 --> 0:31:05.800 So I kind of was feeling some kind of way 0:31:05.840 --> 0:31:07.760 about that because I said, well, you know, you give 0:31:07.800 --> 0:31:13.440 me this job, you're not giving me the support to it. 0:31:13.800 --> 0:31:16.400 I pretty much had a pin with no ink. They 0:31:16.520 --> 0:31:19.040 let me do too much because that deal was cheap 0:31:20.040 --> 0:31:22.640 in comparison, and TD wasn't asking for a whole lot 0:31:22.640 --> 0:31:24.360 of money at that time, not comparing it what you 0:31:24.400 --> 0:31:26.880 would have got. Yeah, you know that we did that deal, 0:31:26.920 --> 0:31:28.520 we would all probably be sitting on top of the 0:31:28.560 --> 0:31:33.160 hills somewhere. So they so you ended up walking. I 0:31:33.320 --> 0:31:35.240 ended up walking, and I was young back then, the 0:31:35.360 --> 0:31:37.160 kind of arrogant. If I had to do all over again, 0:31:37.160 --> 0:31:39.360 I would handled it a little differently. But yea, I 0:31:39.360 --> 0:31:42.320 wound up walking away. Now when you say arrogant, was 0:31:42.640 --> 0:31:44.160 do you feel like you probably took over? And you 0:31:44.240 --> 0:31:47.160 were like, I can I come make money on my own? 0:31:47.240 --> 0:31:50.000 So I'm good. It was one of those things. And 0:31:50.080 --> 0:31:51.960 I had a lot of people at that time offered 0:31:52.000 --> 0:31:54.880 me jobs in other houses like I had. Cobalt offered 0:31:54.920 --> 0:31:58.080 me a job. I had, Bug Music offered me a job. 0:31:58.160 --> 0:32:01.120 I had different like you know, from publishing companies off 0:32:01.120 --> 0:32:04.080 from me a job because everybody wants the black guy 0:32:04.120 --> 0:32:06.680 that's connected to the streets, you know, they want the 0:32:06.720 --> 0:32:09.120 black guy that can go to anybody's studio session and 0:32:09.200 --> 0:32:12.280 just kind of pop up. And they were willing to support. 0:32:12.440 --> 0:32:15.480 But what I didn't know was you're only good for 0:32:15.600 --> 0:32:18.240 one of those other jobs when you're working at the job. 0:32:18.720 --> 0:32:21.080 Once you're gone, they don't know if you got fired, 0:32:21.120 --> 0:32:22.680 they don't know what it is. They're not trying to 0:32:22.720 --> 0:32:25.560 investigate why. So all those same people that was blowing 0:32:25.640 --> 0:32:28.520 up my phone, you know, five six months earlier, they 0:32:28.640 --> 0:32:30.800 wasn't around no more. So I had to figure out 0:32:30.880 --> 0:32:35.640 some stuff. So what I started doing is my friend 0:32:35.680 --> 0:32:38.960 at that time, Glasses my loan. He was hot as 0:32:39.000 --> 0:32:41.800 fish recent the streets like he was hot, he was 0:32:42.040 --> 0:32:44.680 m He was in Games camp at the time. He 0:32:44.720 --> 0:32:47.160 was running around the Black Wall Street camp. So and 0:32:47.280 --> 0:32:49.680 me and him were always friends. I started helping him 0:32:49.760 --> 0:32:52.480 more and more because he was knew he was an 0:32:52.480 --> 0:32:56.120 incredible rapper, but he didn't know the song writing. So 0:32:57.320 --> 0:32:59.840 Glasses had this situation. He was running around with Black 0:33:00.000 --> 0:33:02.600 Off Street with Game and them, and he became the 0:33:02.680 --> 0:33:05.320 hottest guy in the streets. Like he had a song 0:33:05.440 --> 0:33:07.560 called three hundred that went crazy on the ready and 0:33:07.640 --> 0:33:10.600 at that time his brother who was managing them and 0:33:10.800 --> 0:33:12.480 um he was signed to Sony. He has signed a 0:33:12.520 --> 0:33:17.920 million dollar deal with Sony Music and m Sony One. 0:33:18.000 --> 0:33:20.520 They decided that they were getting rid of their urban department. 0:33:20.800 --> 0:33:24.280 He had an album that was already completely done finished. 0:33:24.280 --> 0:33:27.480 You know, White left Gene a whole bunch of different 0:33:27.520 --> 0:33:29.840 people on their many fresh on the production DJ to 0:33:30.320 --> 0:33:33.200 you know, we had a real album. So in the 0:33:33.320 --> 0:33:35.720 process of the label decided he was getting rid of 0:33:35.720 --> 0:33:37.840 the Urban music department. He became a free agent. They 0:33:37.920 --> 0:33:39.760 let him walk away with the money in the album. 0:33:40.840 --> 0:33:43.120 So there was a lot of people calling and so 0:33:44.600 --> 0:33:48.360 mat Ten from Cat from on who banging records. He 0:33:48.480 --> 0:33:50.680 wanted to sign Glasses, but he wanted to do it 0:33:50.760 --> 0:33:53.240 with cash money records, and we thought, you know what, 0:33:53.480 --> 0:33:56.320 we got somebody from the west still kind of the 0:33:56.400 --> 0:33:59.480 picture versus let's just dealing directly with cash money. So 0:33:59.600 --> 0:34:01.880 we did that deal and it turned out good. Burdman 0:34:01.960 --> 0:34:04.880 paid everything that Birdman and Mac took care of us. 0:34:04.960 --> 0:34:07.160 It wasn't. None of the descripancies that we hear about 0:34:07.200 --> 0:34:11.600 what the other artists or whatever? Did you own most 0:34:11.600 --> 0:34:14.240 of your publishing or did you have glass is always 0:34:14.280 --> 0:34:16.200 on this punty public and we didn't. I made sure 0:34:16.280 --> 0:34:18.359 that we didn't do those deals unless they was coming 0:34:18.400 --> 0:34:21.160 with a bunch of money. So the cool part of 0:34:21.200 --> 0:34:24.400 Batty was we winds up signing the cash money. Now, 0:34:24.520 --> 0:34:27.439 remember I told you earlier about Glasses and this record 0:34:27.520 --> 0:34:30.959 making ability. One of the greatest rappers in the world 0:34:30.960 --> 0:34:35.080 at that time. But song structural wist. He has dope songs, 0:34:35.200 --> 0:34:37.360 but you know you're trying to, you know, hit on 0:34:37.440 --> 0:34:39.120 some trakes ship. You didn't trying to come out and 0:34:39.239 --> 0:34:41.440 just have some ship that's right here. You want to 0:34:41.719 --> 0:34:44.680 go right here. So he got a lot better at 0:34:44.719 --> 0:34:46.920 what it was he was doing in a situation with 0:34:47.040 --> 0:34:50.759 cash Money didn't quite work out because they were talking 0:34:50.800 --> 0:34:53.600 about pushing the album back, and at that time the 0:34:53.600 --> 0:34:56.839 Glasses didn't don't know better, none of us knew any better. 0:34:57.200 --> 0:34:58.880 We probably should have just deal with their asses to 0:34:58.920 --> 0:35:02.120 him push the record back. Glasses like, no, I want 0:35:02.160 --> 0:35:04.279 to I want my record to come out. I want 0:35:04.320 --> 0:35:06.799 to release. So we wound up getting to release from 0:35:06.840 --> 0:35:09.399 cash Money and wanted up release an album to somebody else. 0:35:09.920 --> 0:35:12.480 Even though it was technically steal through cash Money, it 0:35:12.560 --> 0:35:14.759 wasn't through the universe anymore through somebody else, So that 0:35:14.840 --> 0:35:16.920 album did would have did I think we might have 0:35:16.960 --> 0:35:19.640 wound up doing fifty thousand units, which is not that much, 0:35:20.160 --> 0:35:21.960 you know for the caliper of artist he was. But 0:35:23.680 --> 0:35:26.080 that kind of took us through, like this soul searching 0:35:26.200 --> 0:35:29.360 period to where we really start locking in the studio. 0:35:29.520 --> 0:35:31.800 Like Glasses want to learn how to play the bass guitar. 0:35:32.280 --> 0:35:34.040 He learned how to play the guitar. He really got 0:35:34.160 --> 0:35:37.200 in his music, started playing drums. Would you say at 0:35:37.239 --> 0:35:39.759 that point you guys hit Do you think you hit 0:35:39.920 --> 0:35:42.120 like a kind of rock bottom when or was it 0:35:42.200 --> 0:35:45.239 like a reality check? Because you're it sounds like you 0:35:45.280 --> 0:35:49.200 guys were like so confident, and then the record, you know, 0:35:49.400 --> 0:35:52.720 you you went against you went against cash Money's decision, 0:35:52.880 --> 0:35:55.439 and then the reality was the record didn't do as 0:35:55.480 --> 0:35:57.600 well as the record didn't do as well when if 0:35:57.640 --> 0:35:59.919 we were listening to Baby Team, we'd have been find 0:36:00.640 --> 0:36:03.560 And you think, do you think at that point it 0:36:03.719 --> 0:36:05.400 was a timing thing or do you think it was 0:36:05.480 --> 0:36:08.719 like the record just wasn't there, or maybe he went 0:36:08.800 --> 0:36:11.160 with the wrong single. What the thing was, we didn't 0:36:11.200 --> 0:36:13.520 have no records there. We was trying to guess. It's 0:36:13.600 --> 0:36:15.799 like we had dope records. Don't get me wrong. These 0:36:15.800 --> 0:36:20.279 records were incredible, but they weren't records that fitting Glasses Lane. 0:36:20.400 --> 0:36:22.120 Like last I was still trying to figure out who 0:36:22.160 --> 0:36:24.719 he was as an artist. Like so, you know, when 0:36:24.760 --> 0:36:26.920 you're looking at everybody else this popum, when you look 0:36:26.960 --> 0:36:30.520 at Tune, which is Wayne, what works for Wayne ain't 0:36:30.680 --> 0:36:35.000 necessarily work for Lashes and Wayne had a people look 0:36:35.000 --> 0:36:36.879 at Wayne now, but Wayne has been around for such 0:36:36.920 --> 0:36:39.040 a long time, it was and he went through an 0:36:39.120 --> 0:36:42.480 evolution process as an artist himself exactly. And Wayne was 0:36:42.520 --> 0:36:44.840 going stupid at that time. It's like, I remember we 0:36:44.920 --> 0:36:49.600 went to Vegas to for the Lollipop video, and I 0:36:49.719 --> 0:36:52.600 remember Birdman just standing on the side of the bus saying, yeah, 0:36:52.680 --> 0:36:54.680 Wayne sold a million copies this week, and I was 0:36:54.719 --> 0:36:57.880 just like, God, damn, this dude is actually the baddest 0:36:57.920 --> 0:37:00.080 motherfucker on the planet right now. And Wayne is just 0:37:00.200 --> 0:37:03.800 such a cool motherfucker. He's not m how are we 0:37:03.920 --> 0:37:05.919 in here talking about? Now? That's how win niels. He's 0:37:05.920 --> 0:37:08.239 gonna come by and introduced himself to you and shake 0:37:08.280 --> 0:37:10.439 your hand, shake your hand, or douce himself. He's gonna 0:37:10.440 --> 0:37:13.640 shake everybody in your hand, and he's gonna treat everybody 0:37:13.680 --> 0:37:16.200 from the janitor to the manager to place the same way. 0:37:16.880 --> 0:37:19.640 I So I used to have a magazine and I 0:37:19.760 --> 0:37:22.319 had the opportunity to a little way, and I think 0:37:22.400 --> 0:37:26.120 dropped the Lollipop record around that time, And I remember 0:37:26.480 --> 0:37:28.719 I worked a lot with Universal Records, but I do 0:37:28.920 --> 0:37:32.720 remember it being like, if you wanted to interview Wayne, 0:37:32.920 --> 0:37:35.480 it was completely up to Wayne, like they had no 0:37:35.719 --> 0:37:39.160 control over anything that that camp did. It was just 0:37:39.239 --> 0:37:41.239 kind of like they were so thankful to even be 0:37:41.360 --> 0:37:43.920 able to distribute. They just didn't mess with the process. 0:37:44.320 --> 0:37:47.239 But I could not get Wayne unless I had a 0:37:47.280 --> 0:37:50.719 Wayne direct contact. At the time, it was like you 0:37:50.760 --> 0:37:52.920 couldn't go through a label. The book an interview with 0:37:53.360 --> 0:37:56.640 Tune is doing what Tune want to do? Is the man? 0:37:57.120 --> 0:37:59.640 Yeah he was. It was yeah. It wasn't even option 0:37:59.680 --> 0:38:01.319 they did even they were just like, yeah, we don't. 0:38:01.360 --> 0:38:03.440 We don't have because it's not like he needs to 0:38:03.520 --> 0:38:05.759 cover your magazine. It's not like he needs you to 0:38:05.840 --> 0:38:07.480 play a song on the radio. If you look at 0:38:07.960 --> 0:38:11.480 if you look at Wayne's influence today on the music industry, 0:38:12.880 --> 0:38:19.160 you have what's the kid's name, the kid from Philly's name. Well, no, 0:38:19.840 --> 0:38:23.200 you don't even talk about younger rappers now. First of all, 0:38:23.200 --> 0:38:25.120 I don't. I don't even listen to the Mumble rappers 0:38:27.400 --> 0:38:32.879 star I do not you the guy that had that song, 0:38:34.840 --> 0:38:37.440 short guy, he has a big record. Anyway, if you 0:38:37.520 --> 0:38:41.520 look at everybody, the kids from Philly, I think, if 0:38:41.560 --> 0:38:45.560 you look at everybody from young Thug to the other 0:38:45.719 --> 0:38:49.800 rappers day, everybody has Wayne's influence written all over. But Wayne, 0:38:50.640 --> 0:38:53.279 I would say that, But Wayne is I don't. I 0:38:53.320 --> 0:38:57.120 don't even consider him a rapper. He is a full string. 0:38:57.239 --> 0:38:59.400 He's he's almost on the level of her right now. 0:38:59.560 --> 0:39:05.960 Or he really is all encompassing art music. Yeah, he 0:39:06.800 --> 0:39:09.879 different instruments, like he's he's his own body of art. Yeah. 0:39:09.920 --> 0:39:12.160 The only guy I know they can even compare to 0:39:12.320 --> 0:39:14.040 him kind of like as a level on the level 0:39:14.080 --> 0:39:18.000 of artistry he's on, it's probably Kendrick. And Kendrick is 0:39:18.040 --> 0:39:20.160 a guy I've known since he was sixteen years old, 0:39:20.200 --> 0:39:22.600 and I saw him go through his evolution, but he 0:39:22.760 --> 0:39:24.960 just figured it out hell of early. Like I remember 0:39:25.040 --> 0:39:26.600 one day he was in the studio when he made 0:39:26.680 --> 0:39:29.160 that transition. He was over a top Dog studio in Carson. 0:39:29.200 --> 0:39:31.440 They had a studio behind the house that was just 0:39:31.520 --> 0:39:33.600 in the back, and I remember him saying one day, like, 0:39:34.480 --> 0:39:36.480 because he went through a period where he was sounding 0:39:36.600 --> 0:39:38.800 just like Wayne for it, man, he was releasing mixtapes 0:39:38.800 --> 0:39:40.680 and he sounds just like Wayne. And he said one 0:39:40.760 --> 0:39:43.880 day like, you know what, I'm just gonna be Kentried, 0:39:44.520 --> 0:39:46.440 Like I'm gonna be who I am, and his music 0:39:46.560 --> 0:39:48.800 just kind of exchanged. And he was always incredible, but 0:39:48.880 --> 0:39:51.919 then you saw him just kind of just go It's 0:39:51.960 --> 0:39:54.200 just like it's some special people. So being around these 0:39:54.239 --> 0:39:56.319 special people, Glasses said, Man, I want to be one 0:39:56.320 --> 0:40:00.880 of these special people. So he really just evolved like 0:40:01.040 --> 0:40:03.240 on this level, and he has a level of truth 0:40:03.320 --> 0:40:05.680 and honesty to his records that may piss some people off, 0:40:06.360 --> 0:40:08.520 Like when we did the two part Much Die record. 0:40:09.480 --> 0:40:11.600 For those that really didn't listen to the record, there 0:40:11.640 --> 0:40:13.520 was a lot of people pissed off about the records. 0:40:13.800 --> 0:40:17.560 They were just off a long. But when Glasses realized 0:40:17.560 --> 0:40:19.160 that that it has to be more than just a 0:40:19.280 --> 0:40:21.800 song and the story or nobody is gonna look at it, 0:40:21.920 --> 0:40:24.439 listen to it, nobody's gonna pay attention to the video, 0:40:24.520 --> 0:40:27.000 nobody's gonna look at it. So even if you look 0:40:27.040 --> 0:40:30.879 at his last single, Kanye shouldn't have married that bitch 0:40:31.560 --> 0:40:35.000 the language, but he knew that would catch people's attention 0:40:36.520 --> 0:40:39.000 even though it wasn't. Then they're really degrading offer Kim 0:40:39.120 --> 0:40:40.880 or whatever. It was just a song about the scandals 0:40:40.920 --> 0:40:44.239 as girl and he tiled Kane, so he figured out 0:40:44.360 --> 0:40:47.600 the whole thing. Like, if Glasses wasn't a rapper, I 0:40:47.680 --> 0:40:49.360 think in another life he would probably be one of 0:40:49.400 --> 0:41:08.400 the biggest marketing guys in the company Sound Problem. So 0:41:08.560 --> 0:41:12.440 at this point you're managing Glasses, all right, So then 0:41:12.800 --> 0:41:14.400 how do we get all the way I'm trying to 0:41:14.480 --> 0:41:18.320 get to where you're This is all the story, so 0:41:19.160 --> 0:41:21.960 me managing Glasses and figuring out who he was as 0:41:21.960 --> 0:41:24.640 a man. He's an opinion they to do and he's 0:41:24.640 --> 0:41:27.279 a contrarian as well. Anything you have to say, he's 0:41:27.320 --> 0:41:30.000 gonna have an argument against it or maybe for but 0:41:30.160 --> 0:41:32.520 he's gonna really and he's gonna debate. You want an 0:41:32.520 --> 0:41:36.040 intellectual capacity, he's We don't deal with emotion. We're just 0:41:36.080 --> 0:41:38.359 gonna take the truth straight out. This is what it is. Right. 0:41:39.160 --> 0:41:42.120 So with that being said, I started really getting big 0:41:42.200 --> 0:41:44.359 in the talk radio. I was listening to a lot 0:41:44.400 --> 0:41:47.680 of talk radio, you know, just because when you work 0:41:47.719 --> 0:41:48.880 in the music and it for you don't want to 0:41:48.880 --> 0:41:51.799 hear music, or you love music, but you just want 0:41:51.840 --> 0:41:53.600 to get away from that ship. So I started listening 0:41:53.640 --> 0:41:55.680 to a lot of different people and I said, Glasses, 0:41:56.719 --> 0:41:59.160 I heard this thing people are doing called the podcast. 0:41:59.239 --> 0:42:01.000 And at this time they were probably only like thirty 0:42:01.040 --> 0:42:03.640 or forty people doing podcasts. You figured this is maybe 0:42:05.200 --> 0:42:08.960 this is maybe two thousand and eighteen, and we're like, man, 0:42:09.360 --> 0:42:11.319 So we wanted to talk to your boy Ski over 0:42:11.400 --> 0:42:18.319 at m J Ski because Ski had com Steve has 0:42:18.360 --> 0:42:21.320 a company called um, he has this little app that 0:42:21.400 --> 0:42:24.440 he has. Right, So we were up their recording Glasses podcast. 0:42:25.239 --> 0:42:28.279 Of course, Glasses didn't do it consistently. We would do 0:42:28.400 --> 0:42:30.640 one or two episodes. Then I come show up to 0:42:30.680 --> 0:42:33.200 this law to do it and he wouldn't be there. 0:42:33.320 --> 0:42:35.240 Just wait for me, Bro, I'll beat him thirty minutes, 0:42:35.239 --> 0:42:36.920 thirty minutes termed to two hours. You know how you 0:42:37.000 --> 0:42:40.960 we use Glasses, but with Right now, I'm hoping we 0:42:41.000 --> 0:42:46.640 can la. These will come in trust me. So we 0:42:46.840 --> 0:42:49.200 go through this thing where we're doing these podcasts, right 0:42:49.560 --> 0:42:53.240 and Glasses podcasts. Actually it was called The Unpopular Opinion, 0:42:54.000 --> 0:42:56.040 and it actually started catching people. But then we went 0:42:56.120 --> 0:42:58.200 on this hiatus with it. Then that's when I see it. 0:42:58.280 --> 0:43:01.600 You know what fun this? I went full on the 0:43:01.719 --> 0:43:06.040 podcast and I decided to start Digital Soapbox Media. At 0:43:06.120 --> 0:43:08.080 that time, I didn't really want to do a podcast. 0:43:08.640 --> 0:43:11.600 I had plans on doing one, but I wanted to 0:43:11.680 --> 0:43:13.880 get this off the ground. I was like, I figured 0:43:13.880 --> 0:43:16.600 out the business model of it, right. So I had 0:43:16.640 --> 0:43:19.200 a friend who worked at CBS. He said, send me 0:43:19.239 --> 0:43:22.000 an air check tape. So I sent him Glass and Show. 0:43:22.080 --> 0:43:24.440 He loved it. So now we got this deal with 0:43:25.080 --> 0:43:27.560 CBS the time, which is probably a worth deal and 0:43:27.800 --> 0:43:29.960 hit real podcast, and it was like, I think we 0:43:30.080 --> 0:43:33.120 was getting something like thirty They was paying for the 0:43:33.200 --> 0:43:36.399 studio time on certain shows, right, but on other shows 0:43:36.440 --> 0:43:38.640 they didn't pick up. I had to cover that studio time, right. 0:43:38.760 --> 0:43:41.520 So I had these shows, and I had an idea 0:43:41.520 --> 0:43:44.520 of a year earlier by the show called gainst the Chronicles. 0:43:44.560 --> 0:43:48.440 I said, dude, I want to do a show about people. 0:43:48.680 --> 0:43:51.080 I didn't. I wanted to be a crime show, but 0:43:51.160 --> 0:43:53.080 I wanted to show the opposite effect of it. I 0:43:53.200 --> 0:43:55.319 just didn't want to be out there like everybody else, 0:43:55.400 --> 0:43:57.719 kind of like glorifying some ship because it looks cool. 0:43:58.200 --> 0:44:00.719 I wanted to tell the truth, you know, and show 0:44:00.800 --> 0:44:02.160 that it is light at the end of the tunnel. 0:44:02.160 --> 0:44:04.840 So we started The Gangster Chronicles. I said, we need 0:44:04.920 --> 0:44:07.120 to get a real street dude. If we could find 0:44:07.160 --> 0:44:09.879 a guy that worked in law enforcement, and we gotta 0:44:09.920 --> 0:44:14.000 have a square. I played the Square for the first 0:44:14.239 --> 0:44:16.960 five episodes, but at that time I was looking at 0:44:17.000 --> 0:44:19.680 moving to Atlanta, because you know, I'm in the music industry, 0:44:19.719 --> 0:44:21.360 and I was like, man, this is really cracking and 0:44:21.440 --> 0:44:23.400 a t L. I want to go down there and 0:44:23.480 --> 0:44:25.839 plus your money districts from me and my wife had 0:44:25.840 --> 0:44:28.480 actually went down there and actually was in the process 0:44:28.480 --> 0:44:29.839 of booting to a house and I was gonna rint 0:44:29.880 --> 0:44:32.680 my house out to a friend out here. So that 0:44:32.760 --> 0:44:35.160 didn't happened. I wound up staying. So in the course 0:44:35.239 --> 0:44:38.680 of that, I wound up hiring somebody to replace me 0:44:38.800 --> 0:44:41.920 as the square the Squares gets the moderator on Gangster Chronicles. 0:44:42.520 --> 0:44:44.759 He's not really the start. He's like the guy that 0:44:44.880 --> 0:44:48.040 kind of keeps the conversation flowing because you've got two guys. 0:44:48.600 --> 0:44:50.640 Is that the reason why you're calling the squares Because 0:44:50.719 --> 0:44:52.880 you didn't have like a gangster background. Yeah, because you 0:44:52.920 --> 0:44:55.960 don't have no gang affiliation. There had to be somebody 0:44:56.120 --> 0:44:58.560 to be neutral, Like, we didn't want nobody in there 0:44:58.600 --> 0:45:00.560 that was, like, you know, may have the crip or 0:45:00.600 --> 0:45:03.600 blood or whatever, because they couldn't come from a really 0:45:04.200 --> 0:45:06.759 they couldn't come from a subjective place. You feel what 0:45:06.760 --> 0:45:09.200 I'm saying. They would always be about theyhood or whatever. 0:45:10.000 --> 0:45:13.680 So we brought this other guy in. Um, the whole 0:45:13.760 --> 0:45:16.160 thing leaves with that show. We knew that one of 0:45:16.200 --> 0:45:18.440 the hosts, Reggie Wright, was gonna be a head to 0:45:18.440 --> 0:45:21.360 turn himself in. He got caught up in some stuff 0:45:21.360 --> 0:45:23.960 with his Mari wanted dispensery or whatever, and he he 0:45:24.040 --> 0:45:25.759 didn't know what kind of time he was gonna get. 0:45:25.760 --> 0:45:27.239 He didn't know what he was whether he was gonna 0:45:27.280 --> 0:45:29.600 get a year or twenty years. We didn't know what 0:45:29.680 --> 0:45:32.280 them people were talking about. Right, So luckily he wounded 0:45:32.360 --> 0:45:34.320 up getting a year. So we had him going to jail. 0:45:35.040 --> 0:45:39.319 So I said, you know what, I didn't bring up 0:45:39.320 --> 0:45:43.080 the part about you know, everybody knowing podcasting is going 0:45:43.120 --> 0:45:45.080 through this thing and where when someone makes it big, 0:45:45.200 --> 0:45:47.759 it's always somebody discriminal and their crew that comes out 0:45:47.840 --> 0:45:50.480 talking ship like, oh he dogged me out. So this 0:45:50.600 --> 0:45:52.959 is what happened with me. This is my first lesson 0:45:53.000 --> 0:45:56.239 and stuff. Right, we got the show going and they're 0:45:56.239 --> 0:45:58.719 starting to pop because and I'm not gonna say it's 0:45:58.719 --> 0:46:02.000 because of my genius, and that's sail, but lad has 0:46:02.040 --> 0:46:04.239 starts speaking on the show a whole lot. And at 0:46:04.280 --> 0:46:06.920 that time, the guy James was this a thing second 0:46:07.000 --> 0:46:11.840 highest still maybe the second most watched interview ever on 0:46:11.960 --> 0:46:14.400 his podcast. He was like at like something like fifteen 0:46:14.440 --> 0:46:18.640 million views or something like that, Right, James James McDonald's 0:46:18.680 --> 0:46:22.160 on one of the coasts the chronicles. Then you had Reggio, 0:46:22.200 --> 0:46:25.560 when that Reggio was a real, real controversial guy. Reggie 0:46:25.560 --> 0:46:27.560 ain't got no filter. He kind of just says whatever 0:46:27.680 --> 0:46:30.239 comes to the Reggie's mind and he's gonna say it, right. 0:46:30.840 --> 0:46:33.279 So you already had that like kind of like um 0:46:34.040 --> 0:46:36.800 that car crash effect to where people have turned around 0:46:36.840 --> 0:46:39.360 you don't know what they gonna say next. And so 0:46:39.840 --> 0:46:42.040 we got this other guy whose name I won't mention 0:46:42.080 --> 0:46:45.360 this on that right the very the second month he 0:46:45.520 --> 0:46:49.600 was there, he tried to convince James and the other 0:46:49.719 --> 0:46:52.040 co hosts to come with him and his other guy 0:46:52.080 --> 0:46:57.080 across the street somewhere. So they told me about it again. 0:46:57.160 --> 0:47:00.440 I don't deal in emotion, not deal in business. I 0:47:00.520 --> 0:47:02.880 need no one new Ray. She was about to go 0:47:03.000 --> 0:47:06.160 to jail and mean knowing that there's no way James 0:47:06.200 --> 0:47:07.719 could do this by myself. Now, I don't have the 0:47:07.760 --> 0:47:10.000 time to do this show. I couldn't just check this 0:47:10.080 --> 0:47:11.640 dude off the show. So I told him, hey, man, 0:47:11.680 --> 0:47:14.320 I'm getting to what you got going on. Don't be 0:47:14.400 --> 0:47:16.359 trying to impede on my show, you know what I mean? 0:47:16.680 --> 0:47:18.880 And I just took a totally professional approach to it. 0:47:19.000 --> 0:47:21.800 I said, you know, I was gonna get attorneys evolved 0:47:21.800 --> 0:47:24.160 and everything else. But them dudes when leaving, right, So 0:47:24.680 --> 0:47:27.840 he stayed there and he just kind of just became 0:47:27.920 --> 0:47:30.680 more and more of a headache. It was always things 0:47:30.800 --> 0:47:34.480 like and at that time, the first fifteen twenty episodes 0:47:34.520 --> 0:47:37.040 Against the Chronicles ain't on film because it was the 0:47:37.040 --> 0:47:40.200 strictly audio thing. But we had a fan base of 0:47:40.239 --> 0:47:42.640 people start saying, you guys just started recording the show, 0:47:42.960 --> 0:47:44.600 and I was thinking, like, what the hell do I 0:47:44.719 --> 0:47:47.799 find up and a person that I just that wasn't 0:47:47.840 --> 0:47:49.920 my world and I didn't get into it for that. 0:47:50.480 --> 0:47:53.400 So I had this guy did it kept in boxing 0:47:53.440 --> 0:47:54.800 me and I didn't know he was in boxing me 0:47:54.960 --> 0:48:00.719 on Instagram, different hitting boxes and here. Because if you 0:48:00.920 --> 0:48:03.200 somebody not following you, you can have somebody trying to 0:48:03.239 --> 0:48:05.000 give you a million dollars and they didn't get to you. 0:48:05.760 --> 0:48:07.560 So I finally looked at it and I said, you 0:48:07.680 --> 0:48:09.360 know what, this guy has some pretty good stuff. I 0:48:09.480 --> 0:48:12.120 called him. I wanted to make sure he wasn't weird, 0:48:12.640 --> 0:48:14.480 because you know, dealing with the internet, you don't know 0:48:14.560 --> 0:48:16.400 you invite somebody in your studio. They might comep in, 0:48:16.520 --> 0:48:19.040 try to murder you, ask something you know. So I 0:48:19.200 --> 0:48:21.000 met him. He wounded up being a cool dude, So 0:48:21.080 --> 0:48:23.680 he wounded up being our guy. Actually wanted up becoming 0:48:23.719 --> 0:48:27.000 an employee of Digital Soapbox. So it kind of pissed 0:48:27.040 --> 0:48:29.200 me off when this other guy would be calling him 0:48:29.640 --> 0:48:31.279 and telling him, Hey, I want you to edit this 0:48:31.440 --> 0:48:33.000 like this, And I had to tell him, like, dude, 0:48:34.080 --> 0:48:38.720 don't contradict my stuff with my employe. This guy works 0:48:38.760 --> 0:48:41.920 with me. He's not your employe. You are just to 0:48:42.000 --> 0:48:44.239 work for hire yourself. So I don't even know why 0:48:44.280 --> 0:48:45.880 you're going through all that. You're not to produce for 0:48:45.920 --> 0:48:49.920 this show. So again, and I kept a professional. This 0:48:50.120 --> 0:48:52.240 dude just kept a bunch of stuff when he started 0:48:52.280 --> 0:48:54.080 being late all the time. This is when Raised went 0:48:54.120 --> 0:48:56.440 to jail and starting to piss James off too. Right, 0:48:57.400 --> 0:49:04.879 So Covid comes up. Clovid comes around. The whole world 0:49:05.000 --> 0:49:07.640 is in a panic. I'm pretty sure you all remember that. 0:49:07.920 --> 0:49:13.279 I remember really fast. Yes, I'm scared to death because 0:49:13.280 --> 0:49:15.200 I gotta ask mom and I don't know, man, some 0:49:15.239 --> 0:49:16.759 ship in the air. We might fun around and go 0:49:16.840 --> 0:49:18.719 outside and pass out. We don't know what's going on. 0:49:18.800 --> 0:49:20.880 Remember I dropped something on the ground at the grocery 0:49:20.920 --> 0:49:23.200 store and I wouldn't even pick it up because I said, man, 0:49:23.239 --> 0:49:28.840 it's contaminated. Right, So do you remember that? It was 0:49:28.920 --> 0:49:32.440 like two years of straight man. It was bullshit and 0:49:32.640 --> 0:49:34.640 just it's almost like you in house the rest. You 0:49:34.680 --> 0:49:36.600 don't want to go, no where. You're scared to death, 0:49:37.040 --> 0:49:39.040 and your kids don't give a funk. That's what makes 0:49:39.080 --> 0:49:41.440 it even more scary because they're trying out, they refusing 0:49:41.480 --> 0:49:43.800 to weard mask and all that ship. Well, it's not 0:49:43.920 --> 0:49:45.960 gonna matter, you know. And I'm looking at my daughter like, 0:49:46.040 --> 0:49:47.640 if you don't put that damn mask on, you have 0:49:47.719 --> 0:49:52.399 to sleep in the garage. So we get all scared, right, 0:49:53.200 --> 0:49:56.239 So I'm sorry. That is the funniest thing I heard 0:49:56.280 --> 0:49:58.840 a week. So at that point we got an interview 0:49:58.920 --> 0:50:01.439 of Warringe. He coming up Warreng she is my guy. 0:50:02.440 --> 0:50:05.000 So I text him, I say, hey, this is the 0:50:05.120 --> 0:50:09.160 zoom Wing. We have interview with Warrangey. He just don't 0:50:09.200 --> 0:50:12.240 respond back. You know me, I can give a fine, 0:50:13.120 --> 0:50:14.759 like I'm just tired of just do what I'm moving. 0:50:14.800 --> 0:50:18.320 You don't respond back. But James is kind of panicking 0:50:18.560 --> 0:50:20.520 because he's like, I can't do the show by myself. 0:50:20.600 --> 0:50:23.040 Well en up, and I'm like, dude, shut up, I 0:50:23.160 --> 0:50:26.640 got you. He calls to dude like a hundred times. Dude, 0:50:26.680 --> 0:50:29.279 don't respond. I'm like, dude, stop calling him. If he 0:50:29.440 --> 0:50:30.879 want to be here, he'd be here if he don't. 0:50:30.960 --> 0:50:34.520 Let him go in about his business. So that warrangey 0:50:34.680 --> 0:50:38.120 episode winds up turning the two episodes three episodes. We 0:50:38.200 --> 0:50:42.759 wound up doing all of episodes just me and him 0:50:42.800 --> 0:50:45.840 after that, right, and I never addressed the elephant in 0:50:45.880 --> 0:50:47.920 the room with him being done, I'm thinking, Bregg, you 0:50:47.960 --> 0:50:49.640 could be back home in a year. As soon as 0:50:49.680 --> 0:50:52.319 they come back. It's cracking. And by this time, James 0:50:52.360 --> 0:50:54.359 is getting a lot more season than what he's doing. 0:50:54.800 --> 0:50:56.920 He actually ran a few episodes by itself and they 0:50:57.000 --> 0:51:00.400 turned out really well. So at this point we just 0:51:00.560 --> 0:51:05.840 keep on moving. Right then people start calling us. I 0:51:05.920 --> 0:51:08.840 started getting all kinds of different costs of people's research department, 0:51:09.000 --> 0:51:11.640 like Spotify hit us up and say, hey, what's going 0:51:11.680 --> 0:51:14.160 on with this show? Won't you won't can you confirm 0:51:14.200 --> 0:51:17.920 your analytics? Because contrary to what people know, these companies 0:51:18.000 --> 0:51:21.160 have ways to find out what your numbers are. It's 0:51:21.239 --> 0:51:24.080 just the best case, though they don't know for sure that. 0:51:24.120 --> 0:51:25.960 So they asked you to see your analytics and sport 0:51:26.040 --> 0:51:30.840 making you sitting us your analytics. Sure, so they offered 0:51:30.920 --> 0:51:32.440 us something, but it wasn't really hitting on what I 0:51:32.600 --> 0:51:35.600 was interested in because I knew for always want to 0:51:35.640 --> 0:51:38.160 own my own content. Unless you've give me a bag 0:51:38.239 --> 0:51:42.080 of money. No, this is still mine, and you know 0:51:42.200 --> 0:51:43.960 what you got is yours, and it's just still mind. 0:51:43.960 --> 0:51:45.880 But unless you're giving me a couple of million dollars, 0:51:46.400 --> 0:51:48.920 why would I just give you my intellectual property? So 0:51:50.800 --> 0:51:52.760 we get these people calls and they got a company 0:51:52.840 --> 0:51:55.520 Benchtown that hits us. Again. It was another deal that 0:51:55.600 --> 0:51:57.239 was cool. All these companies are cool, but it was 0:51:57.320 --> 0:52:00.400 just not nothing to my liking. And but I got 0:52:00.480 --> 0:52:02.279 to explain the Exames because he wondered why why we 0:52:02.360 --> 0:52:04.399 aren't taking this money from these people, And I'm like, dude, 0:52:04.400 --> 0:52:05.800 it's not a good deal. You can want to be 0:52:06.000 --> 0:52:07.719 mad at me in a year or so if we 0:52:07.800 --> 0:52:12.799 do take this deal. Right, So then one day I'm 0:52:12.880 --> 0:52:15.520 going in the Kaiser, right, and you know this is 0:52:15.719 --> 0:52:19.320 steel a pandemic. We massed up, we outside. My phone 0:52:19.440 --> 0:52:22.320 rings a couple of times from this weird number, and 0:52:22.400 --> 0:52:24.640 I ignored the first time because you know, like your 0:52:24.680 --> 0:52:27.040 phone said scam on there and started doing a little 0:52:27.080 --> 0:52:30.320 scam thing and knowing the call. Then I finally answered 0:52:30.440 --> 0:52:33.960 like like like kind of mad, like hello Peace King. 0:52:34.719 --> 0:52:37.399 I'm like, who is this is? Charlotte Mane? I hang 0:52:37.520 --> 0:52:39.759 up like like you know, like how to hell you 0:52:39.800 --> 0:52:41.680 get the Charlotte Maine calling me? You know what I mean? 0:52:41.840 --> 0:52:44.680 So I didn't play some mind at him. And Glasses 0:52:44.760 --> 0:52:47.279 was friends like Glasses and known Charlotte Mayne since he 0:52:47.480 --> 0:52:50.040 was just coming to business going on a little small 0:52:50.120 --> 0:52:56.040 promo tourists. He knew Charlotte Mayne before Charlotte Mayne was yeah, 0:52:56.040 --> 0:52:57.960 I didn't think it was him. So I finally answered. 0:52:58.000 --> 0:53:00.640 He was like, hey, man, you know I'm starting this network. 0:53:00.680 --> 0:53:02.719 If I got your I'm from Glasses and I really 0:53:02.800 --> 0:53:05.560 like YO show. And so I was like, damn, this 0:53:05.719 --> 0:53:08.320 is dope. That's Charlotte Magne calling the motherfucker. You know 0:53:08.360 --> 0:53:11.560 what I'm like, I'm kind of feeling myself. I'm like, man, 0:53:11.880 --> 0:53:14.040 the people calling me, I'm answering, I gotta call you back. 0:53:14.080 --> 0:53:16.360 I'm on the phone with Charlotte Magne just let him know, 0:53:16.440 --> 0:53:21.040 you know what I mean. So we're kicking it right, 0:53:21.200 --> 0:53:22.719 we have to figure out what we go do not 0:53:22.840 --> 0:53:25.200 tell I don't even tell James Jackson. I don't tell 0:53:25.280 --> 0:53:27.640 him nothing unless it's going down, because then you've got 0:53:27.760 --> 0:53:30.880 somebody bugging the hell out of you know, what's going on? This? 0:53:31.040 --> 0:53:36.200 What's going on? Right? So we get that. Then we 0:53:36.360 --> 0:53:38.320 set up a series of calls. Right then, me and 0:53:38.440 --> 0:53:40.200 Charlotte Maine talking one day and he asked me how 0:53:40.280 --> 0:53:43.399 much money y'all want. I'm like, damn, let me get 0:53:43.440 --> 0:53:45.239 back to you, bro. Then let me figure you know, 0:53:45.360 --> 0:53:50.040 let me figure out. So then we get a call 0:53:50.080 --> 0:53:52.680 on the phone. I just liked the vibe everybody up there, 0:53:52.719 --> 0:53:56.160 see Dolly, and then wasn't there yet. Dolly hadn't came 0:53:56.200 --> 0:53:58.320 on board yet. She wasn't there yet. And then I 0:53:58.440 --> 0:54:06.480 called the wonder Woman, Wonder the wonder women, you know, 0:54:06.719 --> 0:54:10.240 Dolly high Cool and all of them, Chanel. They weren't 0:54:10.280 --> 0:54:15.320 there yet. But I just felt like the genuineness of 0:54:15.400 --> 0:54:17.719 the whole network. It wasn't even something much about the money. 0:54:17.760 --> 0:54:19.640 It was about somebody that's gonna stand up on the 0:54:19.719 --> 0:54:23.160 table for you when somebody possibly talking about releasing you 0:54:23.320 --> 0:54:25.000 or something like that. They're the type people that's gonna 0:54:25.000 --> 0:54:27.040 stand from the table for you, you know. So I 0:54:27.200 --> 0:54:29.800 felt that was important. So we wound up doing a 0:54:29.880 --> 0:54:31.680 deal with them, and we had to be real quiet 0:54:31.719 --> 0:54:34.480 about it. And the hardest thing for me was keeping 0:54:34.600 --> 0:54:37.799 James kind of like because he don't know how corporations work. 0:54:38.080 --> 0:54:39.799 When he did the deal with me, I was able 0:54:39.800 --> 0:54:42.319 to get the paperwork to them even with us now 0:54:42.360 --> 0:54:45.080 as slow as hell because we got attorneys and everything involved. Now, 0:54:45.160 --> 0:54:47.279 so I hit my attorney and I want to get 0:54:47.280 --> 0:54:49.319 a deal. Sometimes I have that like, dude, I want 0:54:49.320 --> 0:54:51.080 to ask you for the because it ain't a boiler plate. 0:54:51.280 --> 0:54:52.880 It's not just like a template on the deal. You 0:54:52.920 --> 0:54:55.080 gotta ask you throw that up from word one, right. 0:54:55.719 --> 0:54:58.520 So we're waiting on the paper and James like, man, 0:54:58.560 --> 0:55:01.399 it's these people bullshit. Man, I've been two week. US said, dude, 0:55:02.400 --> 0:55:05.759 you gotta chill, man like, you gotta really chill, like 0:55:06.200 --> 0:55:08.480 I ain't gonna do this ship. You gotta relax. Like. 0:55:08.719 --> 0:55:12.400 So we wound up getting the deal done, and I 0:55:12.600 --> 0:55:16.320 tell you, it's been one of the biggest joys I 0:55:16.480 --> 0:55:20.279 had because you very rarely have those situations to where 0:55:20.320 --> 0:55:23.879 you like everybody you work like. Dolly is cool to see. 0:55:24.200 --> 0:55:27.759 I love Dolly, always call the President. I've known Dolly 0:55:27.920 --> 0:55:32.720 for over ten years, I think, and I've seen her blossom. 0:55:32.840 --> 0:55:35.160 We both worked with Nick Cannon for a long time, 0:55:35.760 --> 0:55:40.319 and so I've seen her blossom and surpassed I think 0:55:40.520 --> 0:55:43.280 anything anybody could ever imagine. And even when we talked, 0:55:43.320 --> 0:55:45.800 like her level of acumen, just like sometimes I'll be 0:55:45.880 --> 0:55:49.239 talking to her and she'll you know, it's like I 0:55:49.360 --> 0:55:52.040 felt like for a long time it was the opposite, 0:55:52.080 --> 0:55:53.359 like she kind of looked up to me, and now 0:55:53.400 --> 0:55:56.480 I switched and it's for me. It's a beautiful thing. 0:55:56.520 --> 0:55:57.839 And sometimes she'd be like, you know, I still look 0:55:57.880 --> 0:55:59.960 I'm seeing me like, girl, please don't hump ump, don't 0:56:00.000 --> 0:56:02.920 trying to make me feel good right now. In the 0:56:02.960 --> 0:56:05.000 whole crew over there is the bomb. Yeah, they're they're 0:56:05.080 --> 0:56:07.080 really good people. And so I said, as you know, what, 0:56:07.800 --> 0:56:10.200 if I'm gonna be in the business relationship with somebody, 0:56:10.280 --> 0:56:12.040 I wanted to be that way too, where we all 0:56:12.120 --> 0:56:14.800 honest each other. And it's like if they called me 0:56:14.920 --> 0:56:17.440 tomorrow and say, hey, we're not messing with y'all show 0:56:17.520 --> 0:56:19.480 no more. It wouldn't be no beef. It wouldn't be 0:56:19.880 --> 0:56:23.320 right because they just all those people are good people. 0:56:23.800 --> 0:56:26.279 They're not going to ever do nothing like underhanded. It's like, 0:56:26.360 --> 0:56:27.919 I don't even think that way with them. I don't 0:56:27.920 --> 0:56:30.399 even have to worry about it, because first of all, 0:56:30.400 --> 0:56:32.680 it's making corporation. You don't get no bigger than our 0:56:32.719 --> 0:56:36.120 Heart media. And I like the fact that Black Effect 0:56:36.160 --> 0:56:39.040 feels its own separate entity. So when people ask me, 0:56:39.080 --> 0:56:40.879 I'll say, yeah, they go through our heart, but I'm 0:56:40.920 --> 0:56:42.800 signed the Black Effect. I'm signed. You know, this is 0:56:42.840 --> 0:56:44.920 what we say. I will say this thought. Oh when 0:56:44.960 --> 0:56:47.359 we were at the Heart, I think I heart had 0:56:47.440 --> 0:56:51.919 that that event. I heard people were also pretty oh yeah, 0:56:51.960 --> 0:56:56.839 the Black Effect really great. So it's I just think 0:56:57.200 --> 0:56:59.120 the thing about the Black Effect, which, by the way, 0:56:59.160 --> 0:57:02.200 I remember that transition where like I heard that Charlottagne 0:57:02.200 --> 0:57:06.560 wanted eating wall Broke, which I was like, Jesus, you're 0:57:06.719 --> 0:57:08.720 you're you know, like, oh my gosh, what a miracle. 0:57:09.160 --> 0:57:11.960 But I remember that period where like from Charlottagne saying 0:57:12.040 --> 0:57:14.680 he wants eating well Broke too, the period where the 0:57:14.680 --> 0:57:19.200 paperwork actually came it was like, like, you know, I 0:57:19.280 --> 0:57:21.960 remember that period of like waiting and I was like 0:57:22.040 --> 0:57:24.680 waiting on the baby. Because you're like waiting, it's like 0:57:25.600 --> 0:57:26.920 and you don't you don't want to be eager either. 0:57:26.960 --> 0:57:28.520 You can't call and be like hey, you just gotta 0:57:28.520 --> 0:57:30.520 be chilled. You gotta be like Okay. That's how it 0:57:30.720 --> 0:57:33.640 was because you gotta remember at the time on him 0:57:33.680 --> 0:57:36.680 as other people still calling. So I have the pressure 0:57:36.800 --> 0:57:40.880 like even now when you're waiting on those renews. And 0:57:40.960 --> 0:57:42.960 that's why they tell like, do you kind of need 0:57:43.000 --> 0:57:45.080 to know because this people calling, these people with a 0:57:45.160 --> 0:57:48.360 lot of money and they I'm trying to keep them, 0:57:48.880 --> 0:57:50.640 you know what I'm saying. I'm like, yeah, I need 0:57:50.680 --> 0:57:52.040 to know what we do. But you know what I mean. 0:57:52.480 --> 0:57:54.160 And she may say, oh, norm we found you know, 0:57:54.240 --> 0:57:55.600 I thought we was. You know, I need to know 0:57:55.720 --> 0:57:57.600 on paper kind of because it's still it was a 0:57:57.680 --> 0:58:00.600 business at the end of the day, and I know 0:58:00.720 --> 0:58:04.040 we're about to go through renewal. So I'm like sweat 0:58:04.080 --> 0:58:06.720 and bullets and the girls there are so nice, They're 0:58:06.800 --> 0:58:09.400 just like holy and I'm like, well, I kind of 0:58:09.440 --> 0:58:11.520 need to know to you know, with the next step, 0:58:11.680 --> 0:58:14.000 especially when you have interview shows because you have to 0:58:14.080 --> 0:58:17.520 take so many in advances to make sure. And that's 0:58:17.560 --> 0:58:19.520 the big thing. And we're going down. I can't say 0:58:19.560 --> 0:58:21.680 too much about it, but we're going through a massive 0:58:21.720 --> 0:58:25.280 transition on the gainst the chronicles to where we are 0:58:25.400 --> 0:58:29.840 getting more focused on crime, but not just not just 0:58:30.080 --> 0:58:34.040 dealing with the l A stuff. You know, we're going 0:58:34.080 --> 0:58:36.400 to dealing more with the vice lords. You know what 0:58:36.480 --> 0:58:39.640 the Vice Lords had going on, you know, Larry Hoover's case, 0:58:39.760 --> 0:58:43.040 even some of the um like the Black Prison Games, 0:58:43.080 --> 0:58:46.080 like the Black Guerrilla Family and the Arian Nation, the 0:58:46.160 --> 0:58:48.800 Arian Brotherhood. We're going to go and do a really 0:58:48.920 --> 0:58:52.480 journalistic deep dive to these people, these organizations, right, So 0:58:52.640 --> 0:58:56.080 it's like we need to know what's going on, and 0:58:56.160 --> 0:58:59.880 that's the part of the business, but with digital soapbox. 0:59:00.240 --> 0:59:02.160 But wound up happening to me was we have so 0:59:02.280 --> 0:59:05.320 many great people from Young Mouth, you know, from the 0:59:05.360 --> 0:59:08.400 Bay Area, from the Group to Looney's um, Crazy bone 0:59:08.400 --> 0:59:11.120 on walk through our doors. Before you know, math Offer, 0:59:11.880 --> 0:59:14.080 he was with us at first, and even though and 0:59:14.120 --> 0:59:16.440 I appreciate math Offer, that was one of those situations 0:59:16.480 --> 0:59:18.240 and where it never was no beat for nothing like 0:59:18.360 --> 0:59:21.400 that he just didn't know what enough about the business 0:59:21.480 --> 0:59:23.360 to his conference. He kind of told me, big bro, 0:59:23.560 --> 0:59:25.280 let me go and do my thing four minutes so 0:59:25.280 --> 0:59:27.280 I can figure this out. And it was cool. I 0:59:27.360 --> 0:59:29.840 don't hold people of paperwork. It was just, you know, 0:59:29.960 --> 0:59:31.760 it was cool. I didn't have no bunch of money 0:59:31.800 --> 0:59:34.200 out there with him, so it was like, you know what, man, 0:59:34.280 --> 0:59:36.040 we shook hands and he wanted to buy his business, 0:59:36.080 --> 0:59:38.320 and you see he's flourishing. Now. You know, we got 0:59:38.400 --> 0:59:41.320 some great people on network. And we went from this 0:59:41.440 --> 0:59:43.960 transition sort of like you know, I told you we 0:59:44.040 --> 0:59:46.720 had the camera guy coming in that one camera got 0:59:46.800 --> 0:59:49.000 turned the two guys that you're done with them. Next thing, 0:59:49.040 --> 0:59:51.120 you know, you've got three guys. Then you've got four guys. 0:59:51.240 --> 0:59:54.000 Now you got a building that you're dealing with. And 0:59:54.120 --> 0:59:56.040 it kind of turned to a media company because we 0:59:56.160 --> 0:59:59.320 started putting different stuff together, different types of content together, 0:59:59.800 --> 1:00:03.840 to where now we're launching your own TV network, you know, 1:00:04.040 --> 1:00:06.440 rap television. We're kind of bringing back the old b 1:00:06.600 --> 1:00:10.520 et basement flavor to where we're playing it just nothing 1:00:10.600 --> 1:00:13.560 but hip hop music videos. But we're also showing content, 1:00:14.120 --> 1:00:17.280 urban content, the best urban content, and which we want 1:00:17.280 --> 1:00:22.360 to bring you know, you know, and that's the thing, um, 1:00:22.760 --> 1:00:25.600 you know, because streaming has just went like this. It 1:00:25.680 --> 1:00:28.320 went from just being I remember when I first got Roku, 1:00:28.880 --> 1:00:30.880 I was invested by one. Then I saw this thick 1:00:30.960 --> 1:00:33.040 and I got I was just talking about my cable 1:00:33.080 --> 1:00:36.240 be obviously cable three dollars a month, we playing for 1:00:36.320 --> 1:00:38.000 some ship. They don't even showing little on this. So 1:00:38.080 --> 1:00:40.240 I got that Roku stick. Ever since then, I've been 1:00:40.760 --> 1:00:45.040 off a cable man. So, UM, I just want to 1:00:45.080 --> 1:00:48.480 say thank you so much for coming to our show. Um, 1:00:48.800 --> 1:00:52.280 what advice would you give to anybody that's striving to 1:00:52.480 --> 1:00:55.640 be not just the music business or the publishing business, 1:00:55.720 --> 1:01:03.000 but the podcast business coming from I was the first 1:01:03.040 --> 1:01:06.680 thing I would say is to manage your expectations. I 1:01:06.840 --> 1:01:10.600 think people in general here so much about these deals 1:01:10.680 --> 1:01:13.360 that are often inflated. And you know that's no problem. 1:01:13.440 --> 1:01:15.440 All these brothers I are making as much money as 1:01:15.480 --> 1:01:17.440 they can. But a lot of the more over inflated. 1:01:18.280 --> 1:01:21.080 You know, they hear about people getting five, ten million dollars, 1:01:21.120 --> 1:01:26.080 fifty million dollars like Joe Rogan also had astronomical numbers 1:01:26.200 --> 1:01:27.960 to back it up. I think this dude was doing 1:01:28.080 --> 1:01:32.760 something like a million an episode on YouTube. Same with 1:01:32.840 --> 1:01:35.960 his podcast, so he's deserving that type of money. But 1:01:36.120 --> 1:01:40.040 Joe has also been doing this since the beginning a podcast. 1:01:40.120 --> 1:01:42.480 It took a while. I would tell people just to 1:01:42.560 --> 1:01:44.880 persevere and don't think about the money, just to keep 1:01:44.960 --> 1:01:49.160 their stuff going consistent, being be consistent what you're doing. 1:01:49.240 --> 1:01:51.000 It doesn't matter if you ain't making a dyme matter. 1:01:51.400 --> 1:01:53.480 Don't get into it for money, because that's the same 1:01:53.560 --> 1:01:56.640 thing with music. Any artists that every approached me like 1:01:56.720 --> 1:01:58.360 I'm trying to get a bag, I'm like, I ain't 1:01:58.400 --> 1:02:01.000 the one for you. Any One tells me they're passionate 1:02:01.040 --> 1:02:03.720 about their music and want to get better their craft. 1:02:04.600 --> 1:02:06.960 I'm with that because if you're the more proficient you're 1:02:07.000 --> 1:02:10.360 becoming something, money is going to come evetiently. I don't 1:02:10.400 --> 1:02:12.560 care if you are. If you are, do to just 1:02:12.720 --> 1:02:15.920 paint pictures of cartoons in your room all day. Eventually 1:02:15.960 --> 1:02:18.080 them cartoons will be so dope where people gonna be 1:02:18.120 --> 1:02:21.160 offering your money for them cartoons. Yeah, So focus on 1:02:21.280 --> 1:02:23.439 being great, don't focus on gett into the bagage y'all. 1:02:23.480 --> 1:02:25.680 Young people would say, focus on being great with what 1:02:25.760 --> 1:02:29.840 it is you're doing and enjoying it and enjoying its Yeah, 1:02:29.920 --> 1:02:31.720 because I don't care how much money you know, Like 1:02:31.840 --> 1:02:35.320 I said, I think with that publishing company, I was 1:02:35.400 --> 1:02:37.600 making three hundred thousand dollars a year on the salary 1:02:37.680 --> 1:02:40.760 man when they have money, but I was miserable. Yeah, 1:02:41.360 --> 1:02:43.480 I wasn't happy doing it. So I don't care how 1:02:43.640 --> 1:02:46.400 much money you've got. Money ain't gonna make you happy. No, no, 1:02:46.720 --> 1:02:50.360 And it's it's the forever ending chase. Like I'll see 1:02:50.400 --> 1:02:53.360 people and still be a person living on forty thousand 1:02:53.440 --> 1:02:56.000 and then there's another person living on two hundred thousand. 1:02:56.600 --> 1:02:57.920 And at the end of the day, it's like the 1:02:58.000 --> 1:03:01.800 more money you make your the more overhead. It just 1:03:02.120 --> 1:03:05.440 never stops. So just finding what kind of provides you 1:03:05.520 --> 1:03:07.200 piece and not being a slave to the system. And 1:03:07.240 --> 1:03:09.120 then's the thing. Remember this, and this is from my 1:03:09.240 --> 1:03:12.960 brothers out there, guerrillas only below in the ejumple. They 1:03:13.000 --> 1:03:16.520 don't belong in the boardroom. You're going to have disagreements. 1:03:16.600 --> 1:03:19.520 Sometimes you can't take stuff personal. So I would tell 1:03:19.640 --> 1:03:23.320 people think more with their brain and not with emotions. 1:03:23.880 --> 1:03:26.080 Everything is not a personal attack. So I see a 1:03:26.120 --> 1:03:28.200 lot of people play themselves like that like they may 1:03:28.280 --> 1:03:30.840 be having a problem with the label and think the 1:03:31.000 --> 1:03:33.360 labels all the time trying to cheat you. Sometimes it's 1:03:33.440 --> 1:03:37.080 just it's just what it is. You know, you want 1:03:37.120 --> 1:03:39.680 to get an understanding with them, But everything about cussing 1:03:39.720 --> 1:03:43.600 people out, you always want to maintain your professionalism. Yeah, 1:03:43.760 --> 1:03:46.520 I think as a woman, that is probably going to 1:03:46.600 --> 1:03:49.600 be harder advice to take. Well, y'all go through a 1:03:49.680 --> 1:03:52.520 lot more too. Yeah, y'all go through a lot more too. 1:03:52.520 --> 1:03:54.160 It's a difference. And you know, I'm the six ft four, 1:03:54.280 --> 1:03:59.640 big black dudes, so people people, people are going to 1:03:59.720 --> 1:04:01.919 handle me a certain way versius you. They may feel 1:04:01.960 --> 1:04:04.240 like they can handle you in a certain way. And 1:04:04.400 --> 1:04:07.760 I do know this personally that some of the strongest 1:04:07.800 --> 1:04:09.680 people I know are women, Like my mom is a 1:04:09.720 --> 1:04:12.800 strong woman, and I've seen it sometimes in the home. 1:04:12.880 --> 1:04:15.240 I always laughed because when I'm dealing with sometimes with 1:04:15.320 --> 1:04:19.240 some of our female holes, they're always professional, but they'll 1:04:19.320 --> 1:04:21.200 let you know, Hey, I'm here and I'm strong when 1:04:21.200 --> 1:04:24.439 I'm willing to fight for as me laughing, I see, 1:04:24.440 --> 1:04:26.240 I got your system. You ain't gonna have no problems 1:04:26.280 --> 1:04:29.840 out of me, but they will let you know. Yeah, Well, 1:04:29.960 --> 1:04:32.040 I'm so thankful that you took the time to come 1:04:32.080 --> 1:04:34.680 on my show and took it took a couple of 1:04:34.720 --> 1:04:36.680 months to get it together, and you bless me with 1:04:36.800 --> 1:04:39.720 one of my favorite dishes on the show, which is 1:04:39.840 --> 1:04:41.320 very hard to say. I think I have like three 1:04:41.400 --> 1:04:43.919 favorites on the show. This is in my top three. 1:04:44.360 --> 1:04:46.160 YEA have to send I'm gonna have to send Prayer 1:04:46.160 --> 1:04:48.080 as a copy of this song and you know, and 1:04:48.160 --> 1:04:50.000 you guys can get this recipe in the Eating wall 1:04:50.040 --> 1:04:53.080 Bro cookbook when it does come out, so you can 1:04:53.120 --> 1:04:55.320 make it at home. And it took us about less 1:04:55.320 --> 1:04:59.080 than fifteen minutes. In minutes, and we had the best 1:04:59.160 --> 1:05:03.400 nozos for a couple of bucks literally probably max twenty 1:05:03.840 --> 1:05:07.800 total and that's because we had turkey meats or yeah, 1:05:07.880 --> 1:05:09.360 or you could just eat nachos without the meat and 1:05:09.400 --> 1:05:11.840 it could really be pennies on the dollar. And I 1:05:12.320 --> 1:05:16.000 definitely would advise the LV to cheese over the nacho. 1:05:18.320 --> 1:05:21.680 It hits way different. Um, thank you again for coming. 1:05:22.120 --> 1:05:24.400 And if you guys want to check out Gangster Chronicles, 1:05:24.440 --> 1:05:27.160 you can check it out wherever you get your podcasts. Um. 1:05:27.240 --> 1:05:29.760 We are both on the Black Effects, so you can 1:05:29.800 --> 1:05:44.919 also check out That network also's out for more eating 1:05:44.960 --> 1:05:47.480 While broke from I Heeart Radio and The Black Effect, 1:05:47.680 --> 1:05:50.800 visit the I Heart Radio app, Apple podcast, or wherever 1:05:50.880 --> 1:05:52.360 you listen to your favorite shows.