WEBVTT - Chairman and CEO of Truist Bank, Bill Rogers

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<v Speaker 1>Building the Good Life with John Hope Bryant is brought

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<v Speaker 1>to you by Prudential Financial. John, things are built in stages.

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<v Speaker 1>I mean we we always said in our relationship with Hope.

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<v Speaker 1>You know what we said, we wanted our goal to

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<v Speaker 1>be We weren't necessarily going to be the largest donor, uh,

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<v Speaker 1>but consistent with our purpose of our company now, which

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<v Speaker 1>is to inspire and build better lives and communities. What

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<v Speaker 1>we said is we wanted to be first. We wanted

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<v Speaker 1>to be inspirational. We wanted to do things that people

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<v Speaker 1>could follow. We wanted to be I'd say, a pebble

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<v Speaker 1>in a pond, you know you you said, not whether

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<v Speaker 1>you be a boulder and upon them, but that we

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<v Speaker 1>do things that create ripples. This is John Hope Bryant,

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<v Speaker 1>and this is Building the Good Life. I'm here with

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<v Speaker 1>Bill Rogers, the chairman and chief executive Officer of Truest.

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<v Speaker 1>Truest is last time I checked, sixth largest bank in

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<v Speaker 1>America and growing. Bill Rogers comes with an incredible pedigree.

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<v Speaker 1>He was prior to the as president at Truest as

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<v Speaker 1>a result of a merger. Before that, he was CEO

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<v Speaker 1>of sun Trust Bank here in Atlanta, which is where

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<v Speaker 1>I met him. Bill Rogers and I met in a

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<v Speaker 1>quiet conference room while I was talking to It wasn't

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<v Speaker 1>a quiet with his predecessor, CEO, Jim Wales, who was

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<v Speaker 1>introducing us. And Bill didn't quite know what to make

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<v Speaker 1>of the guy he was meeting, so he just sat

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<v Speaker 1>there quiet and let me run my mouth and figure

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<v Speaker 1>out to see. I's gonna run it myself into a bitch.

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<v Speaker 1>And somehow these two odd fellows became very dear friends.

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<v Speaker 1>And I really consider a Bill today a brother from

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<v Speaker 1>another month. It was just a lot lighter, that's all. Bill.

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<v Speaker 1>What was it? What did you see in that conference room?

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<v Speaker 1>And why didn't you run for the hills with your

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<v Speaker 1>feet on fire when you meet well, John, thank you,

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<v Speaker 1>thank you for than for having me here. It's great

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<v Speaker 1>to be with you friend. And we have had a

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<v Speaker 1>we had a long relationship which is fantastic. And you

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<v Speaker 1>described sort of the beginning of that relationship. You know

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<v Speaker 1>part of it, and you've sent this a lot part

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<v Speaker 1>of it. You come with someone's endorsement, right, so Jim

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<v Speaker 1>Will said, Hey, I want you to meet this guy.

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<v Speaker 1>So so it starts there. We all, I mean, that's

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<v Speaker 1>part of the you know, community that we live in

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<v Speaker 1>and the way that we have to build opportunities for

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<v Speaker 1>each other as make you know, make those introductions. And

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<v Speaker 1>then John, I think you know, in Fairnace, all the

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<v Speaker 1>conversation was always looking forward. It was never you know,

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<v Speaker 1>it wasn't backward looking. It was And I want to

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<v Speaker 1>condemn you for doing this, or I want to criticize

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<v Speaker 1>you for doing this, you know and banking, but I

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<v Speaker 1>want to work with you on how we can do

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<v Speaker 1>things moving forward. It wasn't about left or right politically,

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<v Speaker 1>you know, those things weren't important. It's just how do

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<v Speaker 1>we work together and how do we make communities better?

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<v Speaker 1>And you know, quite franking, that's just I mean, I

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<v Speaker 1>just was drawn to that. Uh. And then you know, John,

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<v Speaker 1>I mean you're you've got a little charisma and a

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<v Speaker 1>little you know, a little magic of magic dust about you.

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<v Speaker 1>And uh, you know that that's build over to I'll

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<v Speaker 1>admit that we've got a bit of a man crush

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<v Speaker 1>on each other. At least I'll admit my my part. Uh,

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<v Speaker 1>He's build is really a cool dude, which is really

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<v Speaker 1>interesting thing to say about a banker. Uh and a

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<v Speaker 1>bank CEO. That's maybe the first time and only time

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<v Speaker 1>on mainstream media that Bill Rodgers or any top ten

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<v Speaker 1>CEO has been called a cool dude. But I but

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<v Speaker 1>I will take that. Let me let me underscore that

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<v Speaker 1>that's not just some you know, soft soap statement. We're

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<v Speaker 1>gonna get into some real serious issues here today. And

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<v Speaker 1>I don't want you to understand how to build, which

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<v Speaker 1>means you need to figure out how to get some

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<v Speaker 1>money out of this guy and his bank to invest

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<v Speaker 1>in your your dreams that start a business, to uh

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<v Speaker 1>grow a business, to uh build a home, to build

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<v Speaker 1>a home, a home life to uh to grow your dreams,

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<v Speaker 1>and which means you need to understand how to access

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<v Speaker 1>um all the opportunities and assets that they've got. It

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<v Speaker 1>is institution, so you need to understand how the game

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<v Speaker 1>is played to be uh, to be blunt. So we're

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<v Speaker 1>gonna get into that. But before we get into I

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<v Speaker 1>think you need to understand why I love this guy

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<v Speaker 1>so much. We were a lot of wonderful moments. This

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<v Speaker 1>particular moment I didn't share with him, but I did

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<v Speaker 1>view how he handled it, and I think this says

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<v Speaker 1>everything about Bill Rogers. So, um, I got a call

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<v Speaker 1>one day said, well, we just figured something out and

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<v Speaker 1>we need to figure out what to do about it.

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<v Speaker 1>The legacy bank that they acquired, going back over a

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<v Speaker 1>hundred years ago, uh, maybe even a hundred and fifty

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<v Speaker 1>years look at the numbers, UM was involved in, as

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<v Speaker 1>was almost every bank in that era slavery. In fact,

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<v Speaker 1>there is a bank I won't name the name, it's

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<v Speaker 1>not true, it's uh that actually found out they owned slaves.

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<v Speaker 1>So this is like a hundred and fifty years ago.

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<v Speaker 1>This is just disgusting part of our history. And every

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<v Speaker 1>banker I know who's who has discovered some association with

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<v Speaker 1>that past has run for the hills and tried their

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<v Speaker 1>best to ignore the topic, building run from it. He

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<v Speaker 1>ran into it and dealt with it. Why Bill, and

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<v Speaker 1>what what was it? What was going through your head?

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<v Speaker 1>And I thought your response was really quite honorable for

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<v Speaker 1>my ancestors, said so, thank you on behalf of all

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<v Speaker 1>those who came before me, and how you do But

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<v Speaker 1>what what did you do at that moment? And why? John?

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<v Speaker 1>Thank you? And I think you know, as we were

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<v Speaker 1>thinking about what the country was going through, particularly in

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<v Speaker 1>the aftermath of George Floyd, and you know, being purpose driven,

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<v Speaker 1>we had to think about what's our role. I mean,

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<v Speaker 1>what do what do we want to say? What do

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<v Speaker 1>we want to do not only within the four walls

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<v Speaker 1>of our company, but outside or how do we want

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<v Speaker 1>to represent ourselves and being you know, two financial institutions

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<v Speaker 1>that came together that were born in the South over

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<v Speaker 1>a hundred years ago. I mean we sort of start said,

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<v Speaker 1>you know the place we've got to start. We have

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<v Speaker 1>to acknowledge our history. You know, the benefits that our

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<v Speaker 1>company received, uh, you know, through the efforts of enslaved

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<v Speaker 1>people is just irrefutable. I mean that that just is

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<v Speaker 1>just there. I mean the businesses that we bank, the

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<v Speaker 1>communities that we served. I'm sure you know some of

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<v Speaker 1>the executives that let our companies. I mean just those

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<v Speaker 1>are just real things. And you know, particularly you know,

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<v Speaker 1>we sit here in Black History Month, it's important to

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<v Speaker 1>have that conversation. And we said, well, the first thing

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<v Speaker 1>we have to do is acknowledging. We have to acknowledge

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<v Speaker 1>that to our teammates, we have to acknowledge it to

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<v Speaker 1>our broader community. Uh. And then John, you were nice

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<v Speaker 1>enough to work with a you know, a group of leaders,

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<v Speaker 1>just fantastic leaders. Unbelievable that they would all say yes,

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<v Speaker 1>and we went and help us, help us talk about this,

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<v Speaker 1>and let's make sure we're thinking about things the right

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<v Speaker 1>way and looking forward, but looking forward and acknowledging our past,

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<v Speaker 1>and like everyone should learn from our past. And let's

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<v Speaker 1>aure out how to not make not I'm just not

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<v Speaker 1>gonna make that mistake again. But I don't we not

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<v Speaker 1>make mistakes again? And how do we move forward? And

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<v Speaker 1>as a result of that, you didn't just provide platitudes.

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<v Speaker 1>And by the way, for the listening audience, I don't

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<v Speaker 1>think you've ever heard a top ten banks CEO in

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<v Speaker 1>the history of America without fifteen handlers around them form

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<v Speaker 1>a sentence that had slavery in it and and not flinch.

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<v Speaker 1>That's Bill Rogers, he is um. Look a saint is

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<v Speaker 1>a center that got up. You want to find some

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<v Speaker 1>far with Bill Rogers, Yeah, you'll find it just as

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<v Speaker 1>his wife, who I know. You want to find some

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<v Speaker 1>fat with John Hopebryan, You'll find it as my wife.

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<v Speaker 1>I guarantee you She'll give you you. She'll give you

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<v Speaker 1>plea your father or ask my friends or my you

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<v Speaker 1>know whatever. We're none of us perfect, right. The question

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<v Speaker 1>is not what happens to you, But how did you

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<v Speaker 1>respond to it? And life is ten percent with life

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<v Speaker 1>does to you and nine percent you respond to it.

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<v Speaker 1>I'm always looking for the response because the problems are

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<v Speaker 1>gonna be there. Our history in this country is just messy.

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<v Speaker 1>I mean, it's just democracies are messy, capitalism is messy,

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<v Speaker 1>and free enterprise and it's messy. But but freedom of

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<v Speaker 1>opportunities should be assured and build responded with the bank

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<v Speaker 1>by making an incredible commitment to all things I believe

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<v Speaker 1>that matters. And massive investments in HBCUs. I'll let him

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<v Speaker 1>get into that, hopefully. And part of this conversation, massive

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<v Speaker 1>investments in institutions UH, not just a higher learning but

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<v Speaker 1>nonprofits community base who are making a difference around what

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<v Speaker 1>I call social justice to an economic lens in the

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<v Speaker 1>underserved communities. UM. A twenty million dollar investment for somebodys

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<v Speaker 1>I keep wanting to say, forty men, and maybe I'm

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<v Speaker 1>being an aspirational bill. A twenty million dollar investment in

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<v Speaker 1>Operation Hope UM to allow us to exp band the

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<v Speaker 1>Hope inside locations within the truest branch network. UM. We

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<v Speaker 1>will probably end up being half of all in half

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<v Speaker 1>of all truest branches. They have two thousand bank branches.

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<v Speaker 1>That means we'll be into a thousand branches. That's transformational. Um,

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<v Speaker 1>that's game changing, and in many ways, it's a direct

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<v Speaker 1>response from the banking industry to what Abraham Lincoln was

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<v Speaker 1>dreaming about with the Freedman's Bank in eighteen sixty five

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<v Speaker 1>March three, when he created a bank chartered to quote

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<v Speaker 1>to teach free slaves about money and Domassau their savings.

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<v Speaker 1>Now you may not know that history, but it exists.

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<v Speaker 1>It's been lost to history because Lincoln was killed the

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<v Speaker 1>next month. The free The vision for forty acres was

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<v Speaker 1>January eighteen sixty five. Looked that up field, Actually fifteen

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<v Speaker 1>a mule. We worked that lance hard. Secretary of War

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<v Speaker 1>Stanton General Sherman said, my god, there's so industrious day

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<v Speaker 1>African Americans. Give them a mule. It's like saying, invest attractor,

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<v Speaker 1>forty acres in a mule. January February ac five March

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<v Speaker 1>came the Freeman's Bureau Act, which was Hospitals and Institutions

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<v Speaker 1>of Higher Learning, which led to HBC use historically black

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<v Speaker 1>college universities, and the Freeman's Beer also created the Freeman's Bank. Unfortunately,

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<v Speaker 1>Abrahem was killed in April the next month, and that mission,

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<v Speaker 1>with that vision was lost for a hundred and fifty years.

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<v Speaker 1>I covered the history in my book The Memo, and

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<v Speaker 1>we're gonna get into a story in a minute. I

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<v Speaker 1>bet that Bill Rogers lost with me, I wondering if

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<v Speaker 1>we were gonna go there. But just the fear is

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<v Speaker 1>that finish this serious coment. They made this investment, just

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<v Speaker 1>in my example, into the Hope and Side network, which

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<v Speaker 1>is raising credit scores, getting people access to capital, letting

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<v Speaker 1>people start business and become homeowners who people look like

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<v Speaker 1>me and others. Uh to give them a hand up

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<v Speaker 1>and not a hand out. I believe in the James

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<v Speaker 1>Brown version of affirmative action. Open the door. I'll get

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<v Speaker 1>it myself. And then they invested also in the one

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<v Speaker 1>Million Black Business Initiatives one m b B, which is

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<v Speaker 1>a lead commitment from Shopify a hundred thirty million dollars.

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<v Speaker 1>They came behind it the Truest and said, let's create

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<v Speaker 1>new black business in America. So I think that this

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<v Speaker 1>is the rainbow after the storm, at least as relates

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<v Speaker 1>to how Truest has stood up. I want to see

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<v Speaker 1>other banks follow uh Bill's lead. Now, Bill, Uh, you

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<v Speaker 1>know I've had moments uh, one of which I don't

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<v Speaker 1>know if you remember. I think you dud jabbed you

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<v Speaker 1>about it. About a month ago. I was in your office. Um,

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<v Speaker 1>you were the first to give me a shot at

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<v Speaker 1>an institution, a major institution, putting hope inside in one

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<v Speaker 1>of your bank breaches. You told me initially not to

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<v Speaker 1>ask you for money, let you control the budget. I

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<v Speaker 1>thought you're being cheap by the way, uh and um

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<v Speaker 1>and you and to trust you. I trusted you. We

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<v Speaker 1>put five or ten locations in your offices, and then

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<v Speaker 1>we went from that to five and now we're looking

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<v Speaker 1>at a thousand. So that bet was right. But I

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<v Speaker 1>remember the first time I actually got some money, I

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<v Speaker 1>mean some real money, A million dollars. Do you remember that, Bill?

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<v Speaker 1>I do, John, Yes, And I came in your office

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<v Speaker 1>to get the check. This is back look at Mellon Dolls.

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<v Speaker 1>There's always a lot of money. But this is when

0:12:10.360 --> 0:12:12.480
<v Speaker 1>I've never seen a million dollar check in my life.

0:12:13.559 --> 0:12:15.160
<v Speaker 1>And I was coming to pick my check up for

0:12:15.200 --> 0:12:19.120
<v Speaker 1>operational million dollars. And I'm in Bill's office, and I mean,

0:12:19.160 --> 0:12:22.080
<v Speaker 1>I'm into Bill have a dream. I sounded like Dr

0:12:22.200 --> 0:12:25.360
<v Speaker 1>King Junior Junior junior. I had a dream of fake

0:12:25.760 --> 0:12:27.720
<v Speaker 1>not a very good doctor. I want to do this

0:12:27.800 --> 0:12:29.840
<v Speaker 1>I have do you, Bill? Do you remember what you

0:12:29.880 --> 0:12:32.760
<v Speaker 1>told me your John? You're gonna have to do it

0:12:32.760 --> 0:12:38.600
<v Speaker 1>on your own. Doesn't Bill want cop to this? I'm

0:12:38.679 --> 0:12:41.760
<v Speaker 1>running my mouth. I'm running my mouth, Bill city John

0:12:42.200 --> 0:12:46.560
<v Speaker 1>that we're friends. John, please take yes for an answer,

0:12:47.120 --> 0:12:48.920
<v Speaker 1>take the million dollars and get into my office before

0:12:48.920 --> 0:12:53.240
<v Speaker 1>I changed my mind. Don't talk past the clothes. This

0:12:53.320 --> 0:12:56.880
<v Speaker 1>is a good This is a good lesson for upcoming entrepreneurs.

0:12:57.000 --> 0:13:01.720
<v Speaker 1>Don't talk past the clothes. Get any It was like

0:13:01.760 --> 0:13:05.360
<v Speaker 1>I got another meeting, the checks, the check will clear,

0:13:05.400 --> 0:13:08.560
<v Speaker 1>but you got to leave my office. Why is it

0:13:08.600 --> 0:13:11.560
<v Speaker 1>important for you? Know? We're friends, and it was it

0:13:11.640 --> 0:13:14.320
<v Speaker 1>was joking, But that's actually a very good lesson for people. Bill.

0:13:14.840 --> 0:13:21.640
<v Speaker 1>Why less is less more important in business and in banking? Well,

0:13:21.679 --> 0:13:24.800
<v Speaker 1>I mean, John, things are built in stages. I mean

0:13:24.880 --> 0:13:30.040
<v Speaker 1>we we always said in our relationship with Hope. You

0:13:30.080 --> 0:13:32.040
<v Speaker 1>know what we said, we wanted our goal to be

0:13:32.200 --> 0:13:36.000
<v Speaker 1>we weren't necessarily going to be the largest donor, uh,

0:13:36.040 --> 0:13:39.320
<v Speaker 1>but consistent with our purpose of our company now, which

0:13:39.360 --> 0:13:42.400
<v Speaker 1>is to inspire and build better lives and communities. What

0:13:42.440 --> 0:13:44.600
<v Speaker 1>we said is we wanted to be first. We wanted

0:13:44.600 --> 0:13:47.400
<v Speaker 1>to be inspirational. We wanted to do things that people

0:13:47.440 --> 0:13:50.720
<v Speaker 1>could follow. We wanted to be I'd say a pebble

0:13:50.760 --> 0:13:53.280
<v Speaker 1>in a pond, you know you you said not rather

0:13:53.320 --> 0:13:57.400
<v Speaker 1>you'd be a boulder and upon them. But that we

0:13:57.520 --> 0:14:02.360
<v Speaker 1>do things that create ripples and use our company, use

0:14:02.440 --> 0:14:06.440
<v Speaker 1>our relationship to yeah, to get on the edge of

0:14:06.559 --> 0:14:09.320
<v Speaker 1>innovation and to do and look not everything we've done

0:14:09.320 --> 0:14:11.120
<v Speaker 1>is worked perfectly by the way we know that. I

0:14:11.120 --> 0:14:12.960
<v Speaker 1>mean things are done to sort thought, well, I didn't

0:14:13.000 --> 0:14:16.000
<v Speaker 1>work that great. Uh. And then other things that we've started,

0:14:16.040 --> 0:14:19.600
<v Speaker 1>we've learned how to scale together. And that's the that's

0:14:19.640 --> 0:14:24.480
<v Speaker 1>the magic of doing well. As anybody can innovate small,

0:14:24.520 --> 0:14:27.920
<v Speaker 1>that's that's actually not that hard. But innovating at scale

0:14:27.960 --> 0:14:31.720
<v Speaker 1>and innovating for purpose that's really really hard work. And

0:14:31.760 --> 0:14:34.800
<v Speaker 1>so your point of the point was there is don't

0:14:35.120 --> 0:14:38.160
<v Speaker 1>don't sell all the ripples. Let's get the pebble in

0:14:38.200 --> 0:14:40.760
<v Speaker 1>the pond first, and then let's figure out figure out

0:14:40.800 --> 0:14:43.880
<v Speaker 1>what they're doing, what are they creating? Right? And I

0:14:43.880 --> 0:14:47.480
<v Speaker 1>think also if you're an upcoming entrepreneur, a business person,

0:14:47.520 --> 0:14:50.520
<v Speaker 1>a dreamer. You start with selling this dream and you

0:14:50.520 --> 0:14:52.720
<v Speaker 1>you really all you have that moment is your mouth

0:14:53.680 --> 0:14:57.480
<v Speaker 1>and your hustle. That's very valuable. But when you're in

0:14:57.480 --> 0:15:00.640
<v Speaker 1>front of a banker, you have to understand. And they're like,

0:15:00.960 --> 0:15:02.560
<v Speaker 1>can if there's an end of this story, can we

0:15:02.640 --> 0:15:06.080
<v Speaker 1>please start there? I don't use twenty words when two

0:15:06.120 --> 0:15:08.760
<v Speaker 1>will do. You're gonna make the banker nervous. I'm serious,

0:15:08.800 --> 0:15:11.720
<v Speaker 1>like you, you'll you keep talking, you'll free bankers out

0:15:11.760 --> 0:15:15.600
<v Speaker 1>because the entrepreneur is like on going on fire, but

0:15:15.640 --> 0:15:19.080
<v Speaker 1>the banker is conservatives. The banker, you know, the entwinner

0:15:19.160 --> 0:15:20.880
<v Speaker 1>trying to drive down the road, the bankers trying to

0:15:20.960 --> 0:15:23.000
<v Speaker 1>keep you on the road. And if you start talking

0:15:23.040 --> 0:15:25.240
<v Speaker 1>so much and you're you're excited when you're hitting the roof,

0:15:25.240 --> 0:15:27.920
<v Speaker 1>you're you know, you're like you're on a controlled substance

0:15:28.000 --> 0:15:30.800
<v Speaker 1>or an uncontrolled one, you actually might talk yourself out

0:15:30.840 --> 0:15:33.120
<v Speaker 1>of a deal. The banker might actually because it's about

0:15:33.320 --> 0:15:36.280
<v Speaker 1>texture and and and and your you know, are you

0:15:36.480 --> 0:15:39.640
<v Speaker 1>and I only say stable, but are you? Are you grounded?

0:15:40.880 --> 0:15:43.200
<v Speaker 1>Are you gonna leave that office and go buy a Ferrari?

0:15:43.320 --> 0:15:46.400
<v Speaker 1>And A three Bentley's and a and and go and

0:15:46.440 --> 0:15:50.520
<v Speaker 1>get on private jets and lose your mind versus being

0:15:50.560 --> 0:15:52.960
<v Speaker 1>mindful of your business plan. They want you sober, I

0:15:52.960 --> 0:15:55.280
<v Speaker 1>don't mean, I don't mean legally sober. They want you

0:15:55.320 --> 0:16:01.800
<v Speaker 1>to have sort of a straight ahead, unimpeachable, unshakable commitment

0:16:02.280 --> 0:16:05.280
<v Speaker 1>to what you told them you're gonna do with that money. Bill,

0:16:05.360 --> 0:16:08.440
<v Speaker 1>Is that right? I think I think that's right, John May.

0:16:08.520 --> 0:16:11.720
<v Speaker 1>But don't don't throw bankers out, you know completely, and

0:16:11.720 --> 0:16:14.640
<v Speaker 1>that we want to. We want to we want to

0:16:14.720 --> 0:16:17.760
<v Speaker 1>understand what the future is and what the vision is.

0:16:17.800 --> 0:16:20.560
<v Speaker 1>But our jobs also to protect the downside, you know,

0:16:20.600 --> 0:16:24.640
<v Speaker 1>and to understand, you know, how the foundations being built.

0:16:24.680 --> 0:16:26.480
<v Speaker 1>We want to hear what's going to be built on

0:16:26.680 --> 0:16:29.880
<v Speaker 1>the foundation. Absolutely, that's exciting. That's why we're in this business.

0:16:29.920 --> 0:16:31.520
<v Speaker 1>Part fact, that is why I love being a banker.

0:16:32.800 --> 0:16:36.240
<v Speaker 1>But we want to understand how strong the foundation is.

0:16:36.320 --> 0:16:38.480
<v Speaker 1>You know, if you want to build up skyscraper audit,

0:16:38.480 --> 0:16:41.680
<v Speaker 1>then it's got to be pretty darned strong. Uh, And

0:16:41.720 --> 0:16:44.160
<v Speaker 1>we need to understand that. But don't don't, don't throw

0:16:44.240 --> 0:16:48.280
<v Speaker 1>us out of the vision. Yeah, well, you know, but

0:16:48.600 --> 0:16:51.560
<v Speaker 1>Bill is a Bill is a bit of an outline.

0:16:51.640 --> 0:16:54.400
<v Speaker 1>He says that he really does want to hear, as

0:16:54.440 --> 0:16:56.960
<v Speaker 1>you just heard from his own mouth, your dreams. But

0:16:57.240 --> 0:17:00.080
<v Speaker 1>I've met enough of folks who are just they want be,

0:17:00.320 --> 0:17:03.080
<v Speaker 1>They want to be first and second place. They they

0:17:03.120 --> 0:17:05.840
<v Speaker 1>don't want to their capital is for them as a coward.

0:17:05.880 --> 0:17:08.560
<v Speaker 1>They want the safest place to hide. They And you know,

0:17:08.600 --> 0:17:11.040
<v Speaker 1>if if they've never seen an African American, in my case,

0:17:11.160 --> 0:17:15.199
<v Speaker 1>mail come in looking for big figures, big numbers, you know,

0:17:15.400 --> 0:17:18.439
<v Speaker 1>they may be looking at the nuances, the subtleties and

0:17:19.040 --> 0:17:21.639
<v Speaker 1>um and the little things and not just your you know,

0:17:21.760 --> 0:17:23.840
<v Speaker 1>your collateral and your application in front of you. And

0:17:23.840 --> 0:17:28.040
<v Speaker 1>so you've gotta be able to work the the magic

0:17:28.119 --> 0:17:31.200
<v Speaker 1>of what kind of culture you create in their head

0:17:31.560 --> 0:17:36.240
<v Speaker 1>that matches your business plan. And uh, don't just bank

0:17:36.320 --> 0:17:39.359
<v Speaker 1>on the on you're gonna meet a Bill Rodgers. Uh.

0:17:39.640 --> 0:17:42.240
<v Speaker 1>In fact, hope for the best, expect the worst, and

0:17:42.280 --> 0:17:45.720
<v Speaker 1>condition your mind for whatever happens. You know, Dcorne didn't

0:17:45.720 --> 0:17:47.359
<v Speaker 1>go to the mall and say I have a dream

0:17:47.480 --> 0:17:50.040
<v Speaker 1>that GDP will grow by two percent a year. But

0:17:50.880 --> 0:17:53.639
<v Speaker 1>that is that is what bankers have to hope for.

0:17:53.840 --> 0:17:57.320
<v Speaker 1>And so I think you've You've got to be able

0:17:57.359 --> 0:18:01.119
<v Speaker 1>to understand the role of everybody. And America would not

0:18:01.160 --> 0:18:05.760
<v Speaker 1>be America without banking. You can't grow communities without banking.

0:18:06.400 --> 0:18:09.560
<v Speaker 1>Uh So we need to understand what their criteria is

0:18:09.720 --> 0:18:13.760
<v Speaker 1>and their stresses and uh as you want them to

0:18:13.840 --> 0:18:17.040
<v Speaker 1>understand yours. I'll say this one last thing and we'll

0:18:17.080 --> 0:18:18.760
<v Speaker 1>get back to a couple of things I want to

0:18:18.800 --> 0:18:21.199
<v Speaker 1>share with the audience. But I remember a rapper was

0:18:21.280 --> 0:18:26.280
<v Speaker 1>complaining about, uh oh, this banking do it. It's bad

0:18:26.320 --> 0:18:29.440
<v Speaker 1>to me and you know, foreclosing on my stuff. Wait,

0:18:29.480 --> 0:18:31.520
<v Speaker 1>wait a minute. You weren't upset when you wouldn't got

0:18:31.520 --> 0:18:33.399
<v Speaker 1>the loan when they gave you the loan for the

0:18:33.760 --> 0:18:35.600
<v Speaker 1>mansion and toy gave you the loan for the car,

0:18:35.760 --> 0:18:37.560
<v Speaker 1>you know, But when you lost your money and then

0:18:37.600 --> 0:18:39.040
<v Speaker 1>pay the loan, all of a sudden, now the banker

0:18:39.080 --> 0:18:41.120
<v Speaker 1>is a bad person. Look, you don't pay me back,

0:18:41.160 --> 0:18:44.280
<v Speaker 1>I'm gonna be upset with you. So I think that

0:18:44.320 --> 0:18:48.919
<v Speaker 1>we have to understand the delicate role that banking plays

0:18:48.960 --> 0:18:53.440
<v Speaker 1>in society and understand how to make that system work

0:18:53.480 --> 0:18:55.280
<v Speaker 1>for us, which is why it operates. Hope, we're getting

0:18:55.320 --> 0:19:00.240
<v Speaker 1>credit scores up fifty four points working with. That's some

0:19:00.280 --> 0:19:02.200
<v Speaker 1>of the work we're doing together. Bill, by the way,

0:19:02.359 --> 0:19:04.640
<v Speaker 1>and getting in a hundred, it's at fifty four points

0:19:04.640 --> 0:19:07.760
<v Speaker 1>in six months, a hundred twenty points and twenty four months,

0:19:07.800 --> 0:19:09.680
<v Speaker 1>and nothing changes your life more than God or loved

0:19:10.160 --> 0:19:12.480
<v Speaker 1>the movie. Your credit score a hundred twenty points because

0:19:12.480 --> 0:19:15.439
<v Speaker 1>the banker cannot tell you yes for a dream for

0:19:15.520 --> 0:19:18.760
<v Speaker 1>small business below seven hundred credit score generally speaking, because

0:19:18.800 --> 0:19:20.880
<v Speaker 1>it's considered a risky credit. But then never tell you

0:19:20.960 --> 0:19:24.760
<v Speaker 1>that because bankers, you know, might get sued for nine

0:19:24.800 --> 0:19:27.880
<v Speaker 1>thousand things and regulations. But I'm telling you, you've got

0:19:27.880 --> 0:19:29.360
<v Speaker 1>to get to a point where the banker can can

0:19:29.480 --> 0:19:33.880
<v Speaker 1>afford to say yes to you, and truest is trying

0:19:33.920 --> 0:19:37.520
<v Speaker 1>to lean back in to say yes to you. By

0:19:37.560 --> 0:19:39.120
<v Speaker 1>the way, they're not a sponsor to this show them.

0:19:39.200 --> 0:19:41.760
<v Speaker 1>I'm getting nothing out of this. I'm just telling you.

0:19:42.440 --> 0:19:48.480
<v Speaker 1>I believe that they are walking their talk Bill before

0:19:48.480 --> 0:19:53.040
<v Speaker 1>we get into the mission and all that. I have

0:19:53.119 --> 0:20:02.439
<v Speaker 1>to rib you. We had a bet, were you done Mud,

0:20:02.480 --> 0:20:04.720
<v Speaker 1>would you like me to just just do it? John?

0:20:04.840 --> 0:20:07.679
<v Speaker 1>Just yes, I would. Actually, I've got to own the

0:20:07.720 --> 0:20:10.840
<v Speaker 1>fact that I would. I would because of the sixth

0:20:10.920 --> 0:20:17.199
<v Speaker 1>largest I'll own it. So, um, John was telling me

0:20:17.240 --> 0:20:21.240
<v Speaker 1>about this vision of the Freedman's bank. Uh and and

0:20:21.280 --> 0:20:23.439
<v Speaker 1>look in furnace. I had to go look in history

0:20:23.560 --> 0:20:26.359
<v Speaker 1>to the Freedman's back, so you know. But so the

0:20:26.480 --> 0:20:29.960
<v Speaker 1>concept was just fantastic for the Freedman's back. And John,

0:20:30.000 --> 0:20:33.560
<v Speaker 1>you really, um, you know, I had a vision for

0:20:33.600 --> 0:20:35.760
<v Speaker 1>how to talk about this from that concept. So I

0:20:35.800 --> 0:20:38.800
<v Speaker 1>spent a lot of time trying to understand. And uh.

0:20:38.840 --> 0:20:41.639
<v Speaker 1>And then you told me you had this plan that

0:20:41.720 --> 0:20:44.440
<v Speaker 1>you were going to get a building at Treasury named

0:20:44.480 --> 0:20:48.200
<v Speaker 1>after the Freedman's back. Well, I've worked a lot in

0:20:48.280 --> 0:20:50.240
<v Speaker 1>d C. And I know how things work, and I

0:20:50.320 --> 0:20:53.959
<v Speaker 1>know the speed at which things go. And um, and

0:20:54.040 --> 0:20:55.960
<v Speaker 1>you had a timeline up on which you're going to

0:20:56.040 --> 0:20:59.840
<v Speaker 1>do this, and I just told you you couldn't get it,

0:21:00.000 --> 0:21:02.160
<v Speaker 1>and that you really shouldn't go spend your time doing

0:21:02.160 --> 0:21:05.080
<v Speaker 1>some all the things. And you know you're tilting the

0:21:05.119 --> 0:21:08.639
<v Speaker 1>windmills and it is just sadn't gonna be helpful. And

0:21:08.720 --> 0:21:13.120
<v Speaker 1>I bet you a full dollar about I want my dollar.

0:21:13.920 --> 0:21:19.280
<v Speaker 1>I've given you your dollar. And there's two I always

0:21:18.840 --> 0:21:22.960
<v Speaker 1>been uh and uh, not only did it happen, Not

0:21:23.040 --> 0:21:25.280
<v Speaker 1>only did it get named and I and I also

0:21:25.320 --> 0:21:27.639
<v Speaker 1>promised you that if it happened, I would go whatever

0:21:27.680 --> 0:21:29.800
<v Speaker 1>celebration there was, whatever that I that I would that

0:21:29.840 --> 0:21:32.480
<v Speaker 1>I would be there. But I remember not only that

0:21:32.560 --> 0:21:36.280
<v Speaker 1>it happened, that was fantastic, but the meeting that that

0:21:36.400 --> 0:21:39.120
<v Speaker 1>you and I were able to go to UH with,

0:21:39.760 --> 0:21:45.600
<v Speaker 1>you know, to two of my heroes, UM C. Vibian

0:21:46.400 --> 0:21:48.880
<v Speaker 1>and sit there with you know at the time Secretary

0:21:48.960 --> 0:21:51.400
<v Speaker 1>lou and we went all through the formal stuff. But

0:21:51.520 --> 0:21:53.960
<v Speaker 1>the you know, the point you and have on this

0:21:54.200 --> 0:21:57.159
<v Speaker 1>before the PhD class though, that I got at the

0:21:57.240 --> 0:22:00.400
<v Speaker 1>civil rights movement and the only time in my entire

0:22:00.440 --> 0:22:02.520
<v Speaker 1>life I've heard John Bryant not to have a word

0:22:02.560 --> 0:22:05.680
<v Speaker 1>to say was when you and I came back and

0:22:06.119 --> 0:22:10.399
<v Speaker 1>spent time with those two fantastic leaders, and both of

0:22:10.480 --> 0:22:14.680
<v Speaker 1>us just sat back and listened to them, and John

0:22:14.680 --> 0:22:18.199
<v Speaker 1>in terms of, you know, probably the most impactful whatever

0:22:18.200 --> 0:22:20.440
<v Speaker 1>it is, three hours of my life that that might

0:22:20.440 --> 0:22:22.800
<v Speaker 1>have been it right then. So the dollar bet with

0:22:22.880 --> 0:22:27.280
<v Speaker 1>you was interesting. The Freedman Bank part was fantastic, But

0:22:27.359 --> 0:22:30.639
<v Speaker 1>just to have a chance to sit at the you know,

0:22:30.720 --> 0:22:33.359
<v Speaker 1>the cradle of the civil rights movement and understand not

0:22:33.440 --> 0:22:35.919
<v Speaker 1>only what happened, but was what was going to happen

0:22:36.000 --> 0:22:39.920
<v Speaker 1>with the future, was and you know, trying to develop

0:22:40.000 --> 0:22:45.679
<v Speaker 1>some personal ownership and what those rape men got started. Amen,

0:22:46.160 --> 0:22:50.679
<v Speaker 1>and am bashl Young and Guy Risis Soul, Reverend CT Vivian. Uh,

0:22:51.000 --> 0:22:55.240
<v Speaker 1>we're literally right there for the second um reconstruction the

0:22:55.280 --> 0:22:57.280
<v Speaker 1>civil rights movement in this country. I think we're in

0:22:57.320 --> 0:23:00.560
<v Speaker 1>the third reconstruction right now, which I believe is social

0:23:00.560 --> 0:23:04.160
<v Speaker 1>justice to an economic lens. But they were, they were

0:23:04.280 --> 0:23:07.639
<v Speaker 1>part of the architectural framework for this country, and we

0:23:07.720 --> 0:23:11.520
<v Speaker 1>owe them a debt. And thank you for recognizing UM

0:23:11.560 --> 0:23:15.840
<v Speaker 1>their contribution. Bill and what you just said, I think

0:23:15.880 --> 0:23:19.400
<v Speaker 1>it's instructive for listeners on building a family raising children

0:23:19.920 --> 0:23:22.360
<v Speaker 1>because you didn't just pat me on the head and

0:23:22.400 --> 0:23:25.600
<v Speaker 1>give me platitudes. You said what you believe. I don't

0:23:25.640 --> 0:23:29.240
<v Speaker 1>think it's gonna work. You're wasting your time. Love is

0:23:29.280 --> 0:23:31.280
<v Speaker 1>not always pat somebody on the head and telling them

0:23:31.280 --> 0:23:33.680
<v Speaker 1>what they want to hear. Now, you put more fuel

0:23:33.680 --> 0:23:35.840
<v Speaker 1>in my my belly to go get it done. By

0:23:35.880 --> 0:23:38.200
<v Speaker 1>the way, by saying that, so you were actually helpful.

0:23:38.800 --> 0:23:41.359
<v Speaker 1>But we have to understand that I read much rather

0:23:41.359 --> 0:23:43.240
<v Speaker 1>people respect me to learn to like me than like me,

0:23:43.280 --> 0:23:45.080
<v Speaker 1>and never respect me. And that's the role of a parent.

0:23:45.760 --> 0:23:50.439
<v Speaker 1>Your kids may not like you, that's okay. They may

0:23:50.520 --> 0:23:53.600
<v Speaker 1>not like what you're saying to them, that's okay. You're

0:23:53.640 --> 0:23:56.520
<v Speaker 1>doing it for their best entriest. You're giving them the

0:23:56.560 --> 0:24:01.080
<v Speaker 1>tools they need to succeed in society. And Bill gave

0:24:01.119 --> 0:24:04.400
<v Speaker 1>me good instructions on what he thought. And by the way,

0:24:04.440 --> 0:24:07.960
<v Speaker 1>he was right on how Washington works. So I went

0:24:07.960 --> 0:24:10.760
<v Speaker 1>into Washington knowing that all odds were against me, and

0:24:10.800 --> 0:24:13.600
<v Speaker 1>knowing I couldn't go to the front door write letters

0:24:13.680 --> 0:24:15.719
<v Speaker 1>and do a petition, and all of a sudden, I

0:24:15.800 --> 0:24:18.520
<v Speaker 1>had to find another business plan to become the only

0:24:18.560 --> 0:24:20.800
<v Speaker 1>person in American history to rename a building in the

0:24:20.800 --> 0:24:24.679
<v Speaker 1>White House campus. And so even in Bill telling me

0:24:25.000 --> 0:24:26.680
<v Speaker 1>that I couldn't do it, he was being a friend

0:24:27.280 --> 0:24:30.320
<v Speaker 1>and being a mentor and being an advisor. So don't

0:24:31.119 --> 0:24:33.159
<v Speaker 1>I learned to take no for vitamins, That is what

0:24:33.240 --> 0:24:36.760
<v Speaker 1>I'm telling Also, John told you I'd be there if

0:24:36.760 --> 0:24:39.320
<v Speaker 1>you got it, dun and you and you kept your commitment,

0:24:39.320 --> 0:24:42.359
<v Speaker 1>and you showed up and I got a free I

0:24:42.400 --> 0:24:43.960
<v Speaker 1>got a free ride in the jet. Me and me

0:24:44.000 --> 0:24:46.639
<v Speaker 1>and Red bashelor young and c in ct in ct

0:24:46.760 --> 0:24:50.280
<v Speaker 1>VV and we all had a wonderful time. Listen, A

0:24:50.280 --> 0:24:53.720
<v Speaker 1>lot of what I think Bill your character comes from

0:24:54.480 --> 0:24:57.040
<v Speaker 1>comes from your parents. And if I remember right, your

0:24:57.040 --> 0:24:59.600
<v Speaker 1>grandparents and people. This perception that old Bill is a

0:24:59.720 --> 0:25:02.000
<v Speaker 1>c old is big, one of the largest banks in

0:25:02.040 --> 0:25:04.119
<v Speaker 1>the world. He's wealthy, he's never had a problem in

0:25:04.160 --> 0:25:06.879
<v Speaker 1>the world. That's just not true, isn't right? But Billy,

0:25:06.880 --> 0:25:10.879
<v Speaker 1>your your grandfather was I think of either are pharmacists

0:25:10.920 --> 0:25:16.760
<v Speaker 1>or at a shopkeeper in Atlanta? Is that right? Well? Actually, uh,

0:25:16.960 --> 0:25:20.959
<v Speaker 1>John in North Carolina, North Carolina, Okay, I grew up

0:25:21.000 --> 0:25:22.920
<v Speaker 1>in I grew up in Durham and actually only knew

0:25:23.440 --> 0:25:27.880
<v Speaker 1>one grandparent. My mother's parents passed before before I was born,

0:25:27.920 --> 0:25:30.320
<v Speaker 1>and my grandfather actually died when my father was ten.

0:25:30.840 --> 0:25:34.080
<v Speaker 1>But I know I got to see and John, you

0:25:34.440 --> 0:25:36.960
<v Speaker 1>asked me about this. I'm not always comfortable talking about

0:25:37.000 --> 0:25:40.440
<v Speaker 1>my own personal history because this is all about teams

0:25:40.480 --> 0:25:44.600
<v Speaker 1>and not about one person. But I when my father

0:25:44.680 --> 0:25:48.320
<v Speaker 1>passed away, um a little while ago, and I got

0:25:48.320 --> 0:25:50.119
<v Speaker 1>to I got to look him through. I knew the

0:25:50.240 --> 0:25:53.359
<v Speaker 1>history and I knew, you know, how hard he worked

0:25:53.400 --> 0:25:55.960
<v Speaker 1>and you know, having lost his father ten years old.

0:25:55.960 --> 0:25:59.320
<v Speaker 1>But but he gave me a picture album and it

0:25:59.480 --> 0:26:01.440
<v Speaker 1>just brought it home to me as I saw this

0:26:02.240 --> 0:26:06.119
<v Speaker 1>flipping through these pictures. And you know, before he passed away,

0:26:06.240 --> 0:26:09.080
<v Speaker 1>he married. When he was older, he was w War

0:26:09.160 --> 0:26:12.360
<v Speaker 1>one veteran, very successful pharmacists. They you know, they were

0:26:12.359 --> 0:26:14.680
<v Speaker 1>the local pharmacist. That was the big deal in town.

0:26:14.760 --> 0:26:18.479
<v Speaker 1>And uh, you know, all the pictures of beaches and

0:26:18.600 --> 0:26:21.600
<v Speaker 1>parties and you know, trips, and then all of a

0:26:21.640 --> 0:26:26.240
<v Speaker 1>sudden they just stopped and there wasn't another picture. Uh,

0:26:26.280 --> 0:26:28.920
<v Speaker 1>And that was just a you know, an awakening that

0:26:29.800 --> 0:26:32.280
<v Speaker 1>in the you know, in your concept of building the

0:26:32.320 --> 0:26:35.639
<v Speaker 1>good life, there wasn't There wasn't planning. There wasn't financial planning,

0:26:35.640 --> 0:26:38.280
<v Speaker 1>there wasn't by sell agreements there well, they didn't do

0:26:38.359 --> 0:26:40.760
<v Speaker 1>insurance and all that stuff. So they went from living

0:26:40.840 --> 0:26:44.520
<v Speaker 1>a really good life. My father and his and his

0:26:44.640 --> 0:26:48.399
<v Speaker 1>two sisters too, you know, they had nothing. Yeah. My

0:26:48.480 --> 0:26:52.520
<v Speaker 1>grandmother was a emergency room nurse and um at the

0:26:52.600 --> 0:26:56.080
<v Speaker 1>VA hospital and they took in borders and everybody got

0:26:56.160 --> 0:27:00.399
<v Speaker 1>a job and you know, life changed. And you know

0:27:00.760 --> 0:27:03.920
<v Speaker 1>this is the message that you know, John an Operation

0:27:03.960 --> 0:27:06.480
<v Speaker 1>to Hope has been talking about is it's not it's

0:27:06.520 --> 0:27:09.879
<v Speaker 1>not about having the good life. That's building the good life.

0:27:09.880 --> 0:27:12.399
<v Speaker 1>And then there's a second sequel which is protecting the

0:27:12.480 --> 0:27:16.000
<v Speaker 1>good life, right, you know. And that was just a

0:27:16.080 --> 0:27:19.960
<v Speaker 1>strong visual for me that that's an important part of

0:27:19.960 --> 0:27:24.560
<v Speaker 1>this part of this context. And and clearly this is

0:27:24.600 --> 0:27:27.080
<v Speaker 1>about teams that truest and what you do this way,

0:27:27.080 --> 0:27:30.160
<v Speaker 1>you role, what I understand that you you I can't

0:27:30.200 --> 0:27:33.480
<v Speaker 1>find anything where you've been out front taking credit for

0:27:33.520 --> 0:27:35.840
<v Speaker 1>anything is going to drag you, gonna drag you to

0:27:35.880 --> 0:27:37.680
<v Speaker 1>the spotlight because I think the world needs to see

0:27:37.720 --> 0:27:41.399
<v Speaker 1>people like you. It always frustrates me billing all the

0:27:42.080 --> 0:27:44.120
<v Speaker 1>all the loud people are idiots. I mean not all

0:27:44.160 --> 0:27:47.600
<v Speaker 1>of them, but I mean all the all the mean, nasty,

0:27:48.760 --> 0:27:53.240
<v Speaker 1>mean spirit, angry lead so called leaders. They're allowed and

0:27:53.240 --> 0:27:55.680
<v Speaker 1>they're good in marketing. And then all of the great

0:27:55.720 --> 0:27:59.600
<v Speaker 1>guys and ladies they're sort of meek and understated and

0:27:59.600 --> 0:28:01.719
<v Speaker 1>they want to the way to see them. And and

0:28:01.800 --> 0:28:03.639
<v Speaker 1>I think, I really think we need to flip the

0:28:03.640 --> 0:28:05.880
<v Speaker 1>script here. We need need some good guys and ladies

0:28:06.359 --> 0:28:09.720
<v Speaker 1>who take the point and say, no, look, here's another

0:28:10.040 --> 0:28:16.400
<v Speaker 1>business plan of what works, hope wins and rainbows follow storms,

0:28:16.440 --> 0:28:21.879
<v Speaker 1>and the universe is backing hope and love and compassion

0:28:21.920 --> 0:28:25.879
<v Speaker 1>and empathy and and joy and belief hope. I mean,

0:28:25.920 --> 0:28:29.960
<v Speaker 1>the universe is backing that. And your story. Granted, Dad

0:28:30.000 --> 0:28:35.520
<v Speaker 1>had um hit a wall, the family had to pivot,

0:28:36.760 --> 0:28:40.760
<v Speaker 1>but you you, you, you believed in the universe, backed

0:28:40.840 --> 0:28:44.440
<v Speaker 1>that belief and you ended up okay. And I think

0:28:44.480 --> 0:28:47.440
<v Speaker 1>you have empathy and compassion for others because of that.

0:28:47.480 --> 0:28:50.160
<v Speaker 1>Am I right about that? Well? Yeah, John, But I

0:28:50.160 --> 0:28:54.479
<v Speaker 1>also recognized they also worked denied access to anything, you know,

0:28:54.720 --> 0:28:58.720
<v Speaker 1>so you know, so you know it was tough. But

0:28:58.880 --> 0:29:03.400
<v Speaker 1>by the way, know the color of their skin, the

0:29:03.400 --> 0:29:06.440
<v Speaker 1>places they were helped, you know, so they were able

0:29:06.480 --> 0:29:08.600
<v Speaker 1>to get an education, They weren't deny a job, they

0:29:08.600 --> 0:29:12.080
<v Speaker 1>weren't denied access to something. So you also have to

0:29:12.120 --> 0:29:14.960
<v Speaker 1>recognize that too. I think these this, you know, it

0:29:15.000 --> 0:29:18.320
<v Speaker 1>goes together. There's a lot of learning and everything. I hope,

0:29:18.360 --> 0:29:21.080
<v Speaker 1>I hope the listeners can play back. I hope you.

0:29:21.280 --> 0:29:23.360
<v Speaker 1>First of all, he swerved off the road when they

0:29:23.400 --> 0:29:27.720
<v Speaker 1>just hurt this very prominent man acknowledge his privilege. Um,

0:29:27.800 --> 0:29:29.880
<v Speaker 1>he didn't say it in that way, but that's this

0:29:29.960 --> 0:29:33.400
<v Speaker 1>is this, this is what he said, is being Caucasian

0:29:35.200 --> 0:29:38.320
<v Speaker 1>helped his family? It was, it was it was a

0:29:38.360 --> 0:29:42.560
<v Speaker 1>credit card and a credit line that was articulated. Whereas

0:29:42.640 --> 0:29:44.880
<v Speaker 1>if you're black or your brown, or your woman or whatever,

0:29:45.360 --> 0:29:48.400
<v Speaker 1>the struggle was harder. The struggle is real, you know,

0:29:48.520 --> 0:29:55.240
<v Speaker 1>And he's acknowledging that that's also part of leadership, This

0:29:55.440 --> 0:30:02.960
<v Speaker 1>sense of decency. How important is that for your how

0:30:03.040 --> 0:30:06.800
<v Speaker 1>you lead? Bill? I mean, John, I think the whole

0:30:06.840 --> 0:30:10.880
<v Speaker 1>concept of you know, for us leading a leading a purpose,

0:30:11.520 --> 0:30:15.520
<v Speaker 1>lead company. You know, we we use the words trustworthy,

0:30:15.680 --> 0:30:20.160
<v Speaker 1>we use the words care, we use the words one team.

0:30:20.240 --> 0:30:24.120
<v Speaker 1>I mean, those are all synonymous for decency. Is you know,

0:30:24.200 --> 0:30:26.600
<v Speaker 1>you've got to be a good citizen of the world

0:30:26.640 --> 0:30:28.760
<v Speaker 1>as sort of a starting point. I mean, you can't

0:30:29.720 --> 0:30:32.560
<v Speaker 1>you can't. You know, you can't affect change if you

0:30:32.640 --> 0:30:35.040
<v Speaker 1>don't come at it from a you know, a core

0:30:36.000 --> 0:30:38.800
<v Speaker 1>value system. We had our company, John, I mean, we

0:30:38.840 --> 0:30:44.080
<v Speaker 1>ask everybody to articulate their own personal purpose. You know,

0:30:44.200 --> 0:30:46.280
<v Speaker 1>we have a company, we have a company purpose, which

0:30:46.440 --> 0:30:50.440
<v Speaker 1>inspired Bill better lives and communities. But we asked everybody

0:30:50.480 --> 0:30:53.360
<v Speaker 1>to talk about their own purpose. Why are they here?

0:30:53.480 --> 0:30:57.120
<v Speaker 1>What's their why? What? Why? What are they trying to accomplish,

0:30:57.320 --> 0:31:00.280
<v Speaker 1>and you know you'll always find in the in the

0:31:00.360 --> 0:31:03.080
<v Speaker 1>then diagrams you know that overlap each other. There will

0:31:03.120 --> 0:31:06.240
<v Speaker 1>be a connection with your personal purpose and the company's purpose.

0:31:06.320 --> 0:31:08.760
<v Speaker 1>That's when it really comes alive. That's when the engine

0:31:08.800 --> 0:31:12.560
<v Speaker 1>really starts going. But it's just equal, it's equally important.

0:31:12.600 --> 0:31:15.800
<v Speaker 1>And we think for everybody to recognize for us and

0:31:15.840 --> 0:31:20.719
<v Speaker 1>we have individuals, they all have a you know, a

0:31:20.760 --> 0:31:23.560
<v Speaker 1>personal purpose, a why of some type, and for them

0:31:23.600 --> 0:31:26.720
<v Speaker 1>to be able to share that with each other, you know,

0:31:26.880 --> 0:31:30.600
<v Speaker 1>share that with their teammates, share that with their clients, uh,

0:31:30.640 --> 0:31:33.200
<v Speaker 1>and then articulate how it fits in terms of what

0:31:33.360 --> 0:31:36.720
<v Speaker 1>the overall companies can be trying to accomplish. I think

0:31:36.800 --> 0:31:41.440
<v Speaker 1>that's when everybody realizes, you know, the purpose of their

0:31:41.480 --> 0:31:47.080
<v Speaker 1>work and the purpose of their lives, and that's what

0:31:47.200 --> 0:31:49.000
<v Speaker 1>matters at the end of the day, right, I mean,

0:31:49.000 --> 0:31:52.280
<v Speaker 1>that's the when we you know, when the proverbial you know,

0:31:52.360 --> 0:31:55.320
<v Speaker 1>obituary has written. You know, we wanted to be about

0:31:55.360 --> 0:31:58.720
<v Speaker 1>the purpose of our lives, not the job that we did.

0:31:59.200 --> 0:32:01.920
<v Speaker 1>And when they can come together, which we think we

0:32:02.000 --> 0:32:05.240
<v Speaker 1>can accomplish the truest, that's the that's the magic for us.

0:32:06.920 --> 0:32:09.920
<v Speaker 1>Building the good life is brought to you by Prudential Financial.

0:32:10.080 --> 0:32:13.040
<v Speaker 1>For over one and forty five years, millions of people

0:32:13.080 --> 0:32:15.960
<v Speaker 1>have counted on Prudential to help solve for life's most

0:32:16.000 --> 0:32:19.680
<v Speaker 1>important financial needs because at Prudential they live their purpose

0:32:19.920 --> 0:32:23.400
<v Speaker 1>to make life better by solving for the financial challenges

0:32:23.560 --> 0:32:27.080
<v Speaker 1>of our changing world. Prudentials Who's Your Rock campaign is

0:32:27.120 --> 0:32:29.880
<v Speaker 1>also about helping people reach new heights and providing a

0:32:29.960 --> 0:32:35.560
<v Speaker 1>platform for people to reach their financial goals. Yeah, and

0:32:35.560 --> 0:32:37.760
<v Speaker 1>the rubber meet met the road a couple of times

0:32:37.800 --> 0:32:40.720
<v Speaker 1>I saw in that regard. Recently, you guys joined Financial

0:32:40.720 --> 0:32:43.880
<v Speaker 1>Literacy for All getting coachaired by me, the CEO of

0:32:43.880 --> 0:32:49.400
<v Speaker 1>Walmart Millan, and um, you guys said it to your associates,

0:32:49.400 --> 0:32:51.800
<v Speaker 1>if you go through this financial wellness program and leave,

0:32:51.800 --> 0:32:55.040
<v Speaker 1>you guys call it on up movement, that we will

0:32:55.120 --> 0:32:58.400
<v Speaker 1>the company invest in your financial will being. And I

0:32:58.400 --> 0:33:01.280
<v Speaker 1>think it was something like seven d dollars give or

0:33:01.320 --> 0:33:04.560
<v Speaker 1>take her. Individual who went through this programming, you set

0:33:04.600 --> 0:33:06.719
<v Speaker 1>up an account for them basically a rainy day acount,

0:33:06.720 --> 0:33:10.880
<v Speaker 1>a rainy day fund for you know, in case they

0:33:11.040 --> 0:33:14.840
<v Speaker 1>stumbled like everybody else does. And this is important because

0:33:15.880 --> 0:33:19.280
<v Speaker 1>Americans pre pre pandemic did not have forty dollars for

0:33:19.280 --> 0:33:22.800
<v Speaker 1>an unplanned event. That's a big deal. Did I get

0:33:22.800 --> 0:33:25.680
<v Speaker 1>that number right now? Seventary bucks? Yeah, well, you're you're

0:33:25.760 --> 0:33:27.440
<v Speaker 1>you're right, ghn, You're right at it. And you know,

0:33:27.520 --> 0:33:30.800
<v Speaker 1>we we had this view that we wanted to do

0:33:30.880 --> 0:33:33.440
<v Speaker 1>this for our communities. We've got all these statistics, all

0:33:33.440 --> 0:33:35.560
<v Speaker 1>the things that you talked about those who don't have enough,

0:33:35.600 --> 0:33:38.600
<v Speaker 1>say for an emergency, and those things have the ripple effect.

0:33:38.640 --> 0:33:40.560
<v Speaker 1>That's it. You know, I can't fix my car, I

0:33:40.640 --> 0:33:42.600
<v Speaker 1>can't go to my job, I get to lose my job.

0:33:42.680 --> 0:33:45.400
<v Speaker 1>I can't fix my car, I can't go to class

0:33:45.400 --> 0:33:47.520
<v Speaker 1>on time, I drop out of school. I mean, these

0:33:47.560 --> 0:33:50.520
<v Speaker 1>people think it's these big events as small events that

0:33:50.760 --> 0:33:53.240
<v Speaker 1>that that's the opposite effect of the ripple effect we

0:33:53.320 --> 0:33:55.680
<v Speaker 1>talked about. That's the pebble that can create the ripples

0:33:55.680 --> 0:34:00.200
<v Speaker 1>that can destroy someone's life. And we just you know,

0:34:00.240 --> 0:34:02.920
<v Speaker 1>and the mistakes that c e O s make, you know,

0:34:03.040 --> 0:34:05.600
<v Speaker 1>I presume that you know, we would be different with

0:34:05.720 --> 0:34:09.040
<v Speaker 1>our you know, with our teammates, and you know, we

0:34:09.120 --> 0:34:10.719
<v Speaker 1>did a lot of study, and they runder the same

0:34:10.760 --> 0:34:14.839
<v Speaker 1>financial stress. And that's just logical. That's not surprising. That's

0:34:14.880 --> 0:34:17.920
<v Speaker 1>not you know, meant to condemn them. It's meant to

0:34:17.960 --> 0:34:20.239
<v Speaker 1>support them that that yes, they're inder the same kind

0:34:20.239 --> 0:34:24.319
<v Speaker 1>of financial stress. So we started this for our own company, uh,

0:34:24.360 --> 0:34:27.080
<v Speaker 1>and then you know, joining with with you and Doug

0:34:27.200 --> 0:34:29.640
<v Speaker 1>was great because we started this with with other companies

0:34:29.680 --> 0:34:32.319
<v Speaker 1>as well, and we've got all over three companies that

0:34:32.360 --> 0:34:36.799
<v Speaker 1>we work with them and provide you know, basically at

0:34:36.880 --> 0:34:39.680
<v Speaker 1>cost of me. You know, this same opportunity for them

0:34:39.680 --> 0:34:42.399
<v Speaker 1>to do that for you know, for their employees and

0:34:42.400 --> 0:34:45.560
<v Speaker 1>and you know, great chances to partner with with you

0:34:45.680 --> 0:34:48.359
<v Speaker 1>and with other organizations and trying to trying to try

0:34:48.480 --> 0:34:52.160
<v Speaker 1>to do this. I think this concept of employer well

0:34:52.239 --> 0:34:54.600
<v Speaker 1>being you know, sort of tie the paycheck and the

0:34:54.840 --> 0:35:00.279
<v Speaker 1>education together. I think it's really really powerful. I think

0:35:00.320 --> 0:35:02.560
<v Speaker 1>this is an important I think financial literacy is a

0:35:02.600 --> 0:35:06.480
<v Speaker 1>civil rights issue of our of our generation. Um, we

0:35:06.560 --> 0:35:08.560
<v Speaker 1>got to reaffirm the right to vote, of course, but

0:35:08.920 --> 0:35:11.480
<v Speaker 1>it is I think the color is not black or white,

0:35:11.560 --> 0:35:14.839
<v Speaker 1>or red or blue. It's green, as in the color

0:35:15.000 --> 0:35:16.799
<v Speaker 1>U s currency. And we need more of We need

0:35:16.880 --> 0:35:19.759
<v Speaker 1>more of it, and we they need need to understand

0:35:19.800 --> 0:35:25.080
<v Speaker 1>how to use it versus having it use them and uh.

0:35:25.200 --> 0:35:27.520
<v Speaker 1>And this financial lunacy for all movement is I think

0:35:27.680 --> 0:35:30.080
<v Speaker 1>part of that. I think this is what healthcare was

0:35:30.760 --> 0:35:33.120
<v Speaker 1>years ago. Financial well being in the in the workplace,

0:35:33.680 --> 0:35:35.560
<v Speaker 1>and then going into schools and so on and so forth,

0:35:35.680 --> 0:35:38.440
<v Speaker 1>all of which you and I have talked about on

0:35:38.440 --> 0:35:41.800
<v Speaker 1>the on the occasion of Black History Month, but also

0:35:41.840 --> 0:35:44.960
<v Speaker 1>extending throughout the year because this evergreen people will be

0:35:45.000 --> 0:35:48.319
<v Speaker 1>continuing to listen to this story. Um, I think Bill,

0:35:48.400 --> 0:35:51.360
<v Speaker 1>we're sitting in a moment in history right now. Challenge

0:35:51.400 --> 0:35:53.520
<v Speaker 1>me on this. I think that this is a one

0:35:53.520 --> 0:35:56.160
<v Speaker 1>in one year opportunity we have right now to create

0:35:56.600 --> 0:35:58.600
<v Speaker 1>a change in this country and by extension, to change

0:35:58.600 --> 0:36:00.840
<v Speaker 1>in the world. I think of the new movements in

0:36:00.880 --> 0:36:05.239
<v Speaker 1>the suites, not just the streets. Civil rights, as you know,

0:36:05.320 --> 0:36:07.640
<v Speaker 1>I call it, not civil rights, not just civil rights.

0:36:07.920 --> 0:36:11.040
<v Speaker 1>I think that this is about social justice through an

0:36:11.040 --> 0:36:13.960
<v Speaker 1>economic lens. So, if that is the question, if you

0:36:14.000 --> 0:36:16.520
<v Speaker 1>don't totally disagree with it, what are some of the

0:36:16.560 --> 0:36:18.839
<v Speaker 1>things that you and true as are doing right now

0:36:19.360 --> 0:36:23.040
<v Speaker 1>and in the future to affect social justice through economic lens? Well,

0:36:23.520 --> 0:36:27.040
<v Speaker 1>I do agree, John, And you know, we talked about

0:36:27.040 --> 0:36:31.279
<v Speaker 1>core core issues like voting rights and critical, but the

0:36:32.360 --> 0:36:38.040
<v Speaker 1>financial education and financial uh, you know, competency are the

0:36:38.120 --> 0:36:42.000
<v Speaker 1>table stakes and the currency to participate, you know, in

0:36:42.000 --> 0:36:45.239
<v Speaker 1>this economy. And you know we we have you know,

0:36:45.320 --> 0:36:47.840
<v Speaker 1>we have a strength in the economy, but the ability

0:36:47.880 --> 0:36:50.560
<v Speaker 1>to do it where it is more inclusive. If just

0:36:50.640 --> 0:36:54.440
<v Speaker 1>a few of us win, you know, that's not winning. Uh,

0:36:54.440 --> 0:36:56.600
<v Speaker 1>you know, when it's got to be an environment where

0:36:56.640 --> 0:36:59.719
<v Speaker 1>we're all focused on the denominator, not the numerator of

0:36:59.800 --> 0:37:03.360
<v Speaker 1>this equation. You know, the goal is to expand the

0:37:03.600 --> 0:37:06.560
<v Speaker 1>you know, to expand as as many people as possible

0:37:06.600 --> 0:37:10.440
<v Speaker 1>that can participate, uh, in this lat American dream and

0:37:10.480 --> 0:37:12.160
<v Speaker 1>this you know, John, you talk a lot of its

0:37:12.360 --> 0:37:15.960
<v Speaker 1>only life, but the core foundational elements of that are

0:37:16.040 --> 0:37:19.279
<v Speaker 1>just you know, grounded in in you know, in in

0:37:19.640 --> 0:37:23.880
<v Speaker 1>financial education and expanding that to be financial inclusion. I

0:37:23.880 --> 0:37:25.680
<v Speaker 1>think I think we got to take the topic a

0:37:25.719 --> 0:37:28.640
<v Speaker 1>little bit further because I think the same financial education

0:37:28.719 --> 0:37:32.040
<v Speaker 1>alone might be a little bit of a cop out, right,

0:37:33.360 --> 0:37:36.640
<v Speaker 1>So I think so as I started thinking about it

0:37:36.640 --> 0:37:38.520
<v Speaker 1>and talk about it, it's just a lot more about

0:37:38.560 --> 0:37:42.680
<v Speaker 1>financial inclusion and making sure that more people are participated

0:37:42.719 --> 0:37:44.560
<v Speaker 1>in this process. And part of what we do through

0:37:44.600 --> 0:37:48.360
<v Speaker 1>truist momentum is uh is I think you know a

0:37:48.400 --> 0:37:50.839
<v Speaker 1>big part of that, you know that what we do

0:37:51.000 --> 0:37:53.840
<v Speaker 1>and and you know, part of our part of our merger,

0:37:53.880 --> 0:37:56.880
<v Speaker 1>I mean part of our merger was creating a sixty

0:37:56.920 --> 0:38:01.400
<v Speaker 1>billion dollar community benefits plan. And on the surface that

0:38:01.440 --> 0:38:04.440
<v Speaker 1>sounded like a really big number. And but but to

0:38:04.520 --> 0:38:07.480
<v Speaker 1>be able to you know, create affordable housing, to be

0:38:07.520 --> 0:38:11.319
<v Speaker 1>able to you know, to to operate in open locations

0:38:11.360 --> 0:38:14.360
<v Speaker 1>and communities that need US mode to provide digital access,

0:38:14.440 --> 0:38:17.279
<v Speaker 1>to the communities that need US mode to provide broadband

0:38:18.040 --> 0:38:21.400
<v Speaker 1>uh for you know, locations, and people to to experience,

0:38:21.560 --> 0:38:24.000
<v Speaker 1>you know, all this digital revolution that's happening not only

0:38:24.040 --> 0:38:27.160
<v Speaker 1>in their classroom but in their bank. Um. Those are

0:38:27.200 --> 0:38:30.000
<v Speaker 1>all parts of that, parts of that component, and trying

0:38:30.040 --> 0:38:35.520
<v Speaker 1>to make sure that we're providing the poor skills, capabilities,

0:38:35.640 --> 0:38:39.319
<v Speaker 1>access and inclusion to everything that is part of this

0:38:39.640 --> 0:38:42.080
<v Speaker 1>you know, fantastic American dream that we all want to

0:38:42.120 --> 0:38:46.680
<v Speaker 1>benefit from. You've brought You've also brought people of color

0:38:46.719 --> 0:38:51.080
<v Speaker 1>into your executive ranks, Dante Wilson being one of them

0:38:51.360 --> 0:38:52.920
<v Speaker 1>to get his title. But it annoy easing the c

0:38:53.080 --> 0:38:59.080
<v Speaker 1>suite there um and um and women. So also your

0:39:00.040 --> 0:39:03.560
<v Speaker 1>your your board and your management team. I know this

0:39:03.600 --> 0:39:06.200
<v Speaker 1>person is a black female on your board of directors. Uh,

0:39:06.200 --> 0:39:08.319
<v Speaker 1>there's a blackmail on your board directors, I believe as well.

0:39:08.560 --> 0:39:11.319
<v Speaker 1>So you sort of living living your truth? What as

0:39:11.360 --> 0:39:16.600
<v Speaker 1>we wrap up here two things? What um do you

0:39:17.080 --> 0:39:22.360
<v Speaker 1>want the audience to know listeners to know about what

0:39:23.080 --> 0:39:26.120
<v Speaker 1>Truest is doing? And by the way, I was wrong

0:39:26.640 --> 0:39:29.240
<v Speaker 1>on the name. I told you I thought this name stuck.

0:39:29.600 --> 0:39:31.640
<v Speaker 1>I said, I don't know why you picked it. I

0:39:31.640 --> 0:39:33.759
<v Speaker 1>don't know why you change the name from the name,

0:39:34.360 --> 0:39:36.640
<v Speaker 1>Why you pick sun Trust? It was a great name,

0:39:36.760 --> 0:39:39.799
<v Speaker 1>legacy name. This is ridiculous. What's this up with this color?

0:39:39.880 --> 0:39:41.680
<v Speaker 1>I was wrong about it all The color is cool,

0:39:42.120 --> 0:39:46.600
<v Speaker 1>it's sexy without being overwhelming. The Truest is unique. It

0:39:47.080 --> 0:39:50.360
<v Speaker 1>builds on the word trust. In my view, I don't know,

0:39:50.480 --> 0:39:51.800
<v Speaker 1>you know, I don't know that if your fact, but

0:39:51.880 --> 0:39:54.160
<v Speaker 1>I know I know that's what I think about I think,

0:39:54.320 --> 0:39:58.879
<v Speaker 1>so just full acknowledgement. You you acknowledge one. I'll take

0:39:58.920 --> 0:40:01.799
<v Speaker 1>one of the chin I would wrong. Bill, you're right.

0:40:02.560 --> 0:40:04.359
<v Speaker 1>So what do you want the audience to know about

0:40:04.400 --> 0:40:07.719
<v Speaker 1>what's coming? What you're doing? Yeah? Okay, John, I think

0:40:07.760 --> 0:40:12.040
<v Speaker 1>that this whole concept of being you know, purpose led company,

0:40:12.360 --> 0:40:15.319
<v Speaker 1>it has to impact the decisions that you make, It

0:40:15.360 --> 0:40:18.840
<v Speaker 1>has to impact who you hire. John, we have a

0:40:18.960 --> 0:40:22.000
<v Speaker 1>very diverse board. You've given us a narrow definition. We've

0:40:22.040 --> 0:40:26.480
<v Speaker 1>got a very diverse leadership team. We committed to uh,

0:40:26.640 --> 0:40:30.080
<v Speaker 1>you know, being in excess of fift of our senior

0:40:30.160 --> 0:40:33.520
<v Speaker 1>leaders of being being diverse in three years. We did

0:40:33.560 --> 0:40:35.319
<v Speaker 1>it in two years. And I made the kind of

0:40:35.360 --> 0:40:38.080
<v Speaker 1>that's just like the beginning, that's just like the table stakes.

0:40:38.080 --> 0:40:40.480
<v Speaker 1>I mean, you just have to start there is creating

0:40:40.480 --> 0:40:43.400
<v Speaker 1>the momentum to create an environment. So, you know, a

0:40:43.440 --> 0:40:45.880
<v Speaker 1>couple of things that want people to know about us

0:40:46.000 --> 0:40:49.799
<v Speaker 1>is one as we're a fantastic place to work, you know,

0:40:49.880 --> 0:40:52.440
<v Speaker 1>I mean, we're a company that you can come and

0:40:52.480 --> 0:40:54.920
<v Speaker 1>be your whole self. You can you don't have to

0:40:54.920 --> 0:40:57.920
<v Speaker 1>be somebody different. We want your we want your you know,

0:40:58.040 --> 0:41:01.480
<v Speaker 1>diverse you know opinions. We want to be a company

0:41:01.480 --> 0:41:04.279
<v Speaker 1>that's inclusive and people gonna have a fantastic career and

0:41:04.360 --> 0:41:07.399
<v Speaker 1>grow here. And uh, you know, the only the only

0:41:07.760 --> 0:41:09.480
<v Speaker 1>you know, the thing that's going to get in their

0:41:09.480 --> 0:41:12.240
<v Speaker 1>way as their own performance, you know, their own ability

0:41:12.320 --> 0:41:14.200
<v Speaker 1>to you know, to deliver and do it in a

0:41:14.320 --> 0:41:17.160
<v Speaker 1>doing in a purposeful way. Uh. And we want to

0:41:17.160 --> 0:41:19.360
<v Speaker 1>have that same view with what we're doing in the

0:41:19.400 --> 0:41:22.759
<v Speaker 1>in the community. We made a decision recently that I

0:41:22.800 --> 0:41:26.200
<v Speaker 1>think was totally aligned with purpose. Uh. And it's a

0:41:26.280 --> 0:41:30.160
<v Speaker 1>product called truest One, which is everybody can say, well,

0:41:30.160 --> 0:41:34.160
<v Speaker 1>you're not gonna have an overdraft product. That's that's a

0:41:34.200 --> 0:41:36.799
<v Speaker 1>simple way to say that. But remember if you know,

0:41:36.840 --> 0:41:39.200
<v Speaker 1>if you're not, if you don't have overdrafts, that means

0:41:39.239 --> 0:41:43.880
<v Speaker 1>the check where the payments getting returned. People sort of

0:41:43.960 --> 0:41:46.160
<v Speaker 1>lose that as a concept. So we said, well, look,

0:41:46.400 --> 0:41:49.640
<v Speaker 1>let's actually look at what's really important to clients. Uh.

0:41:49.640 --> 0:41:51.440
<v Speaker 1>And but by the way, but listen this define the

0:41:51.880 --> 0:41:56.000
<v Speaker 1>overdraft means literally, yeah, I overdrew my account. I had

0:41:56.040 --> 0:41:58.440
<v Speaker 1>a hundred dollars in and I wrote on her fifty

0:41:58.440 --> 0:42:00.960
<v Speaker 1>dollar check you know I just got you, or or

0:42:01.000 --> 0:42:04.840
<v Speaker 1>a digital payment, um. And and so we sort of

0:42:04.840 --> 0:42:08.480
<v Speaker 1>thought about what to our earlier concept. People are, you know,

0:42:08.680 --> 0:42:13.279
<v Speaker 1>on the cutting things close and what's most important to them.

0:42:13.320 --> 0:42:16.200
<v Speaker 1>So instead of saying just not over draft fees, which

0:42:16.200 --> 0:42:19.560
<v Speaker 1>we've said this will save clients three hundred million dollars

0:42:19.560 --> 0:42:22.520
<v Speaker 1>a year, which is fantastic. Over the course is all

0:42:22.640 --> 0:42:25.359
<v Speaker 1>this is all, this is gets underway, But we also

0:42:25.440 --> 0:42:28.239
<v Speaker 1>created a hundred dollar buffer the sos Okay, no matter

0:42:28.280 --> 0:42:30.240
<v Speaker 1>what happens, you sort of get a hundred dollar buffer

0:42:30.680 --> 0:42:33.480
<v Speaker 1>and the opportunity to have back to our seven or

0:42:33.520 --> 0:42:35.600
<v Speaker 1>fifty dollars in terms of emergency to have a seven

0:42:35.920 --> 0:42:39.000
<v Speaker 1>d fifty dollars of emergency credit lot. So it's not

0:42:39.040 --> 0:42:41.359
<v Speaker 1>only that I'm not getting charged for the overdraft. That's

0:42:41.400 --> 0:42:44.560
<v Speaker 1>an important components. But my check is not getting returned,

0:42:44.640 --> 0:42:48.200
<v Speaker 1>my rent check, my grocery bill, my school bill, whatever

0:42:48.280 --> 0:42:53.719
<v Speaker 1>it is. Is. So I think the concepts of not

0:42:53.880 --> 0:42:56.440
<v Speaker 1>that it's one product or one thing, but as a company,

0:42:56.520 --> 0:43:00.400
<v Speaker 1>we're trying to make decisions from a purposeful perspective. You know,

0:43:00.520 --> 0:43:04.279
<v Speaker 1>do do they do they make a difference? Are they meaningful? Uh?

0:43:04.360 --> 0:43:07.680
<v Speaker 1>And and the whole concept of you know, you know,

0:43:08.239 --> 0:43:10.839
<v Speaker 1>doing well by doing good. We're fundamental believers of that.

0:43:10.920 --> 0:43:14.080
<v Speaker 1>I mean, we're all you know, we're a for profit company,

0:43:14.080 --> 0:43:16.680
<v Speaker 1>there's no doubt about that. But that doesn't mean we

0:43:16.760 --> 0:43:21.080
<v Speaker 1>can't generate you know, activity by being fantastic citizens of

0:43:21.520 --> 0:43:25.920
<v Speaker 1>the communities. Amen, Amen, Amen, as we wrap this up,

0:43:25.960 --> 0:43:29.400
<v Speaker 1>and this has been a fantastic conversation with Bill Roger's

0:43:29.480 --> 0:43:33.560
<v Speaker 1>CEO and chairman of Truist six starters bank in Americas.

0:43:33.560 --> 0:43:36.319
<v Speaker 1>We wrapped this up. Buildings list of leaders who are

0:43:36.880 --> 0:43:39.319
<v Speaker 1>you've now we spoke, We've now spoken to want to

0:43:39.320 --> 0:43:43.239
<v Speaker 1>be builders, I'm building, want gonna build. We spoken to

0:43:43.440 --> 0:43:47.319
<v Speaker 1>family builders, a lot of different categories here. Drivers. There's

0:43:47.320 --> 0:43:50.239
<v Speaker 1>some leaders listening to this Bill as the last question.

0:43:50.280 --> 0:43:53.279
<v Speaker 1>There there's some leaders listening to big companies. They want

0:43:53.280 --> 0:43:57.000
<v Speaker 1>to know how do I in bed purpose in my

0:43:57.120 --> 0:43:59.239
<v Speaker 1>business plan? Can I do well and do good? Or

0:43:59.320 --> 0:44:02.040
<v Speaker 1>is this just a old Rogers thing? What do you

0:44:02.040 --> 0:44:04.839
<v Speaker 1>have to say to them? In closing? Well, I mean

0:44:04.880 --> 0:44:08.959
<v Speaker 1>they're you know, lots of fantastic leaders, and I think

0:44:09.000 --> 0:44:12.359
<v Speaker 1>the first place to start is just start with your

0:44:12.360 --> 0:44:15.080
<v Speaker 1>own personal why you know, why why am I doing this?

0:44:16.000 --> 0:44:19.719
<v Speaker 1>What what am I here for? Uh? Then start with

0:44:19.840 --> 0:44:23.440
<v Speaker 1>then you know, translate that into then what's the company's why?

0:44:23.680 --> 0:44:25.640
<v Speaker 1>You know? Why? Why why are we doing this? We're

0:44:25.640 --> 0:44:29.400
<v Speaker 1>not selling manufacturing and selling widgets? What is it that

0:44:29.440 --> 0:44:32.759
<v Speaker 1>the widgets do? What are the widgets support? How do

0:44:32.800 --> 0:44:34.640
<v Speaker 1>they make a difference? So do you know, what do

0:44:34.680 --> 0:44:38.000
<v Speaker 1>they create that that provides value somewhere down the line,

0:44:38.680 --> 0:44:42.680
<v Speaker 1>and try to make those connections. Uh. And then once

0:44:42.719 --> 0:44:45.960
<v Speaker 1>those connections are made, and if they're not made by

0:44:45.960 --> 0:44:49.279
<v Speaker 1>the way, then go make them. So right, So if

0:44:49.320 --> 0:44:52.000
<v Speaker 1>they're not made, to make them because maybe maybe maybe

0:44:52.040 --> 0:44:55.120
<v Speaker 1>that you know, you've got an opportunity to expand your

0:44:55.239 --> 0:44:58.120
<v Speaker 1>product line or your capability or service line to to

0:44:58.400 --> 0:45:01.520
<v Speaker 1>to to do that. Um. And then and then once

0:45:01.600 --> 0:45:05.000
<v Speaker 1>that happens, is create the momentum around that and communicate

0:45:05.080 --> 0:45:07.120
<v Speaker 1>around that. And I think that's what I think. I

0:45:07.120 --> 0:45:09.319
<v Speaker 1>think fundamentally, people want to work for companies that want

0:45:09.320 --> 0:45:11.399
<v Speaker 1>to stand that stand for something people want to do.

0:45:11.680 --> 0:45:13.800
<v Speaker 1>People want to do business with companies that want to

0:45:13.840 --> 0:45:17.080
<v Speaker 1>stand for something. You know, people want to do business

0:45:17.080 --> 0:45:19.680
<v Speaker 1>with a company that's you know, they're somebody's shoulder to

0:45:19.719 --> 0:45:21.839
<v Speaker 1>shoulder with them in the community. When they look around

0:45:21.920 --> 0:45:25.840
<v Speaker 1>and see who's you know, uh, you know, handing or

0:45:26.120 --> 0:45:28.839
<v Speaker 1>in the line, you know, dispensing something, and they look

0:45:28.840 --> 0:45:31.799
<v Speaker 1>and so, oh, that's a purple Truest sweatshirt. Oh wow,

0:45:31.920 --> 0:45:34.520
<v Speaker 1>that's pretty cool. They're right here with me, We're doing

0:45:34.520 --> 0:45:37.240
<v Speaker 1>this together. So I think I think it's just building

0:45:37.280 --> 0:45:39.440
<v Speaker 1>all that and then just making it. Making it not

0:45:39.680 --> 0:45:42.920
<v Speaker 1>if it's a slogan or a marketing item, you've lost

0:45:42.920 --> 0:45:46.040
<v Speaker 1>your way. You know. If it's how we make decisions,

0:45:46.120 --> 0:45:49.600
<v Speaker 1>is are we always asking that question? Then I think

0:45:49.600 --> 0:45:51.240
<v Speaker 1>we're on the path and we're all on the journey

0:45:51.239 --> 0:45:53.560
<v Speaker 1>by the way. I mean, I feel like I'm rounding

0:45:53.640 --> 0:45:55.879
<v Speaker 1>first base in this purpose journey, you know. I mean

0:45:55.920 --> 0:45:58.160
<v Speaker 1>I just think I'm just think I'm just getting started

0:45:58.200 --> 0:46:02.520
<v Speaker 1>and learning from others and uh, you know, seeking out

0:46:02.640 --> 0:46:06.240
<v Speaker 1>leaders and others who are who are leaving purposeful organizations.

0:46:06.320 --> 0:46:08.120
<v Speaker 1>John your one, I saw you know what you do

0:46:08.160 --> 0:46:11.160
<v Speaker 1>in your businesses, for example, your businesses that aren't hope

0:46:11.640 --> 0:46:14.400
<v Speaker 1>you know, you're racing business, and your home preservation businesses.

0:46:14.719 --> 0:46:17.759
<v Speaker 1>They all have broader context. You know. It's it's not

0:46:17.800 --> 0:46:20.359
<v Speaker 1>about racing, you know, it's about it's about creating an

0:46:20.360 --> 0:46:23.480
<v Speaker 1>inclusive environment. It's just just so happens to be something

0:46:23.560 --> 0:46:27.600
<v Speaker 1>you're interested in. But it's so, you know, you exemplified,

0:46:27.719 --> 0:46:30.440
<v Speaker 1>is building why around whatever it is you're doing. I

0:46:30.520 --> 0:46:33.200
<v Speaker 1>think I think maybe it's like an encapsulated Maybe it's

0:46:33.200 --> 0:46:36.560
<v Speaker 1>that simple. This is uh, been a great forty minutes

0:46:36.960 --> 0:46:40.840
<v Speaker 1>with one of the signature leaders in banking and financial

0:46:40.880 --> 0:46:43.840
<v Speaker 1>services in the world, because America is the large economy

0:46:44.120 --> 0:46:47.080
<v Speaker 1>in the world, the soul superpower still in the world.

0:46:47.160 --> 0:46:50.080
<v Speaker 1>So when you say he's the sixth largest bank in America,

0:46:50.120 --> 0:46:52.799
<v Speaker 1>you're saying something about his place in the world. And

0:46:52.840 --> 0:46:55.440
<v Speaker 1>so what he does here and what the truest family

0:46:55.480 --> 0:47:00.840
<v Speaker 1>does here can um amplify around the world like in

0:47:00.960 --> 0:47:03.640
<v Speaker 1>like step. And I am proud to call Bill Rogers

0:47:03.719 --> 0:47:07.000
<v Speaker 1>my friend. Um he's not perfect, but he's perfectly my friend.

0:47:07.200 --> 0:47:09.880
<v Speaker 1>And what what you can count on is what what

0:47:09.960 --> 0:47:11.720
<v Speaker 1>he means. What he says, he says what he means,

0:47:11.760 --> 0:47:14.480
<v Speaker 1>and he will never lead you astray. And by the way,

0:47:14.520 --> 0:47:16.920
<v Speaker 1>if you didn't catch that, they're hiring. So if you

0:47:16.920 --> 0:47:20.680
<v Speaker 1>need a job, but JLB, head over and get yourself

0:47:20.719 --> 0:47:22.880
<v Speaker 1>an application. They are hiring. And I'm let me tell

0:47:22.880 --> 0:47:25.280
<v Speaker 1>you them. They are paying what we call a living wage.

0:47:25.680 --> 0:47:29.560
<v Speaker 1>So go join the middle class. Okay, you just heard

0:47:29.600 --> 0:47:32.640
<v Speaker 1>building the Good Life with Bill Rogers, chairman and CEO

0:47:32.760 --> 0:47:35.160
<v Speaker 1>of the sixth largest bank in America. Truists. Uh, and

0:47:35.320 --> 0:47:38.799
<v Speaker 1>my friend, and this is the master class. And what

0:47:38.880 --> 0:47:41.279
<v Speaker 1>he told you and what you should have learned from

0:47:41.320 --> 0:47:44.080
<v Speaker 1>that is that we're actually is actually somewhat spiritual. We're

0:47:44.080 --> 0:47:47.600
<v Speaker 1>not human beings having a spiritual experience. We're spiritual beings

0:47:47.840 --> 0:47:51.319
<v Speaker 1>having a human experience. And we're all living our childhoods.

0:47:51.360 --> 0:47:53.719
<v Speaker 1>No matter where you are, wherever you come from, your

0:47:53.840 --> 0:47:57.239
<v Speaker 1>influenced by how you grew up. And then then look

0:47:57.280 --> 0:47:59.680
<v Speaker 1>at how you're influencing others, Watch how you look, you

0:47:59.840 --> 0:48:02.160
<v Speaker 1>live your life, and maybe the only Bible of anybody

0:48:02.200 --> 0:48:05.040
<v Speaker 1>else reads he was influenced by his grandfather and the

0:48:05.160 --> 0:48:07.560
<v Speaker 1>struggle of his mother, and the fact that his brother's

0:48:07.600 --> 0:48:09.080
<v Speaker 1>sister had to go get a job when they had

0:48:09.080 --> 0:48:11.399
<v Speaker 1>this wonderful, cushy life, and and and and the fact

0:48:11.480 --> 0:48:13.239
<v Speaker 1>that as they were coming up they were they had

0:48:13.239 --> 0:48:16.600
<v Speaker 1>privileges and access because they were white. Um that black

0:48:16.640 --> 0:48:20.200
<v Speaker 1>people other people don't have. Uh. And he recognizes that

0:48:20.239 --> 0:48:22.880
<v Speaker 1>life was for him wild tough, would have been much

0:48:22.960 --> 0:48:26.040
<v Speaker 1>tougher had he not had those embedded privileges. He's not

0:48:26.239 --> 0:48:29.000
<v Speaker 1>guilty about it, but he does feel a responsibility. As

0:48:29.000 --> 0:48:32.120
<v Speaker 1>Ambassador Andrew Young would say, is not his fault that

0:48:32.200 --> 0:48:35.200
<v Speaker 1>he was born black. Is that's another white person's fault

0:48:35.320 --> 0:48:37.640
<v Speaker 1>or responsibility that they were born white. But it is

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<v Speaker 1>all of our responsibility to take this moment and to

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<v Speaker 1>improve the software of our existence for others who come

0:48:44.160 --> 0:48:46.080
<v Speaker 1>after us. And that is what Bill is trying to

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<v Speaker 1>do at true as he's doing well and doing good.

0:48:49.280 --> 0:48:52.240
<v Speaker 1>That's the master class lesson here is a false choice

0:48:52.239 --> 0:48:54.560
<v Speaker 1>to say that you can have to succeed somebody else

0:48:54.600 --> 0:48:56.799
<v Speaker 1>has to fail, that you're gonna win, but somebody else

0:48:56.840 --> 0:48:59.319
<v Speaker 1>has to lose. But we're learning now is you can win, win,

0:48:59.800 --> 0:49:02.560
<v Speaker 1>the you can do well and do good to oh

0:49:02.640 --> 0:49:05.160
<v Speaker 1>wait a minute, do well by doing you is what

0:49:05.239 --> 0:49:09.640
<v Speaker 1>they're about, what he's about, and what I'm about. That's

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<v Speaker 1>twenty one century building the good life. This is John

0:49:14.600 --> 0:49:20.120
<v Speaker 1>O'Brien building the good life with John Hope Bryant. Is

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<v Speaker 1>brought to you by Credentials Financial