1 00:00:05,240 --> 00:00:07,240 Speaker 1: Hey, this is Annie and Samantha. I'm not going to 2 00:00:07,240 --> 00:00:09,119 Speaker 1: steffone ever told you production of iHeart Radio. 3 00:00:18,800 --> 00:00:24,000 Speaker 2: And we are back with our unfortunate minute miniseries that 4 00:00:24,079 --> 00:00:27,480 Speaker 2: I have created again. Damn it. I knew. I said 5 00:00:27,480 --> 00:00:29,240 Speaker 2: I wouldn't do it, and it ended up doing it. 6 00:00:29,240 --> 00:00:32,080 Speaker 2: It came from one single idea about southern living and 7 00:00:32,120 --> 00:00:35,959 Speaker 2: then it just spiraled as per usual. But anyway, we 8 00:00:36,000 --> 00:00:39,479 Speaker 2: are back, and this is our ode to teen magazines 9 00:00:39,920 --> 00:00:44,560 Speaker 2: and its history and impact, because y'all it's pretty pretty big. 10 00:00:44,600 --> 00:00:46,599 Speaker 2: The impact is big. Maybe it's because Annie, you and 11 00:00:46,640 --> 00:00:49,960 Speaker 2: I were from the era of teen magazines. And I 12 00:00:50,000 --> 00:00:53,800 Speaker 2: say this because we had a moment in between before 13 00:00:53,840 --> 00:00:57,720 Speaker 2: social media, y'all, Oh my god, where we took a 14 00:00:57,960 --> 00:01:02,240 Speaker 2: lot of advice. I had a lot of our education 15 00:01:02,320 --> 00:01:05,560 Speaker 2: when it came to like sex and makeup and fashion 16 00:01:05,880 --> 00:01:10,920 Speaker 2: and movies. Even that came from big publications that are 17 00:01:10,920 --> 00:01:14,119 Speaker 2: now collectibles. Apparently I should have known this. Why didn't 18 00:01:14,160 --> 00:01:14,800 Speaker 2: I do this? 19 00:01:15,000 --> 00:01:15,200 Speaker 3: Yeah? 20 00:01:15,280 --> 00:01:18,440 Speaker 2: Yeah, old school magazines. I have all the like centerfold outs. 21 00:01:18,920 --> 00:01:21,440 Speaker 2: There are actually some of them are worth the money. 22 00:01:22,040 --> 00:01:24,240 Speaker 2: I came upon an article which I don't really mention 23 00:01:24,319 --> 00:01:27,400 Speaker 2: in here, young young women Today and when I say 24 00:01:27,440 --> 00:01:30,759 Speaker 2: young in like early twenties who loved these and try 25 00:01:30,800 --> 00:01:33,000 Speaker 2: to collect them and talk about how much they wish 26 00:01:33,040 --> 00:01:37,680 Speaker 2: they existed today in its format. And of course I 27 00:01:37,720 --> 00:01:40,040 Speaker 2: don't talk about we don't talk much about about the zines, 28 00:01:40,080 --> 00:01:42,040 Speaker 2: but that was a part of that scene as well, 29 00:01:42,920 --> 00:01:45,880 Speaker 2: when they could not get the content they that they wanted, 30 00:01:45,920 --> 00:01:48,560 Speaker 2: so they created their own very niche content. And we've 31 00:01:48,600 --> 00:01:51,960 Speaker 2: already talked about that. Go back to see that episode. 32 00:01:52,680 --> 00:01:54,320 Speaker 2: But that is a part of that world as well, 33 00:01:54,360 --> 00:01:56,760 Speaker 2: and why we were so heavily the zines came around 34 00:01:56,800 --> 00:02:00,320 Speaker 2: because we were so heavily influenced by magazine send this 35 00:02:00,400 --> 00:02:04,360 Speaker 2: complications and teen magazines are at the top, and I 36 00:02:04,400 --> 00:02:08,440 Speaker 2: didn't I didn't personally get too mini magazines. They were expensive, 37 00:02:08,560 --> 00:02:11,160 Speaker 2: expensive for me in that term. I think I would 38 00:02:11,240 --> 00:02:14,520 Speaker 2: rather had books, but because I was nerdy nerdy, but 39 00:02:14,800 --> 00:02:18,200 Speaker 2: I definitely have memories of sitting in my friend's bedrooms 40 00:02:18,240 --> 00:02:20,280 Speaker 2: as sleepovers, which, by the way, I want to come 41 00:02:20,320 --> 00:02:23,600 Speaker 2: back and talk about sleepovers and how that is not 42 00:02:24,000 --> 00:02:29,200 Speaker 2: not so well anyway. But looking through different magazines which 43 00:02:29,240 --> 00:02:33,560 Speaker 2: had all these amazing quizzes like who is your perfect match? 44 00:02:33,760 --> 00:02:35,880 Speaker 2: And so many others what is your colors? As in fact, 45 00:02:36,520 --> 00:02:39,080 Speaker 2: I went to seventeen magazine, which we are talking about 46 00:02:39,240 --> 00:02:41,239 Speaker 2: pretty good deal in here because they were the first 47 00:02:41,360 --> 00:02:44,360 Speaker 2: actual teen magazines, and we'll get into that, but I 48 00:02:44,400 --> 00:02:46,480 Speaker 2: wanted to go see what their content looked like, because yes, 49 00:02:46,520 --> 00:02:49,640 Speaker 2: they exist and they are thriving. Their medium has changed 50 00:02:49,960 --> 00:02:53,119 Speaker 2: into being online only. I think I think I could 51 00:02:53,120 --> 00:02:56,120 Speaker 2: be wrong. Tell me if there's actual hard copies, because 52 00:02:56,160 --> 00:02:58,959 Speaker 2: there may be. Who knows. I said hard copy, Yeah 53 00:02:58,960 --> 00:03:01,880 Speaker 2: I did. But they still have quizzes on here, and 54 00:03:01,919 --> 00:03:05,799 Speaker 2: they have some from twenty eighteen, including the ultimate Justin 55 00:03:05,880 --> 00:03:09,840 Speaker 2: Bieber Quiz, which I don't think us aged well. As 56 00:03:09,880 --> 00:03:13,639 Speaker 2: a recent They have a quiz on how to become 57 00:03:13,760 --> 00:03:17,480 Speaker 2: an Instagram influencer, how to be famous. They even have 58 00:03:17,560 --> 00:03:21,919 Speaker 2: one about Hannah Montana, also at this point in time, 59 00:03:22,000 --> 00:03:23,480 Speaker 2: has not aged well. And we'll come back to that 60 00:03:23,600 --> 00:03:26,120 Speaker 2: later because not in this episode. That's a whole different 61 00:03:26,120 --> 00:03:28,880 Speaker 2: episode and it's like a rah anyway, But that was 62 00:03:28,880 --> 00:03:31,360 Speaker 2: from twenty eighteen. And there's other quizzes which I did 63 00:03:31,800 --> 00:03:35,080 Speaker 2: pull one that if we have time, we'll do it 64 00:03:35,160 --> 00:03:36,760 Speaker 2: one at the end because we did these before, where 65 00:03:36,760 --> 00:03:39,120 Speaker 2: we you and I Annie did some quizzes, and I 66 00:03:39,120 --> 00:03:41,520 Speaker 2: did link one earlier. We're gonna buy pass that one. 67 00:03:41,520 --> 00:03:45,040 Speaker 2: But like I'm wondering, like if we can pass the 68 00:03:45,080 --> 00:03:48,840 Speaker 2: best friend quiz, which they have. Oh no, I'm interested 69 00:03:48,880 --> 00:03:50,360 Speaker 2: to see because I haven't even opened it. I was 70 00:03:50,360 --> 00:03:51,760 Speaker 2: like trying to wait for the surprise. So if we 71 00:03:51,840 --> 00:03:55,160 Speaker 2: have more time, we'll do it. If not, we'll put 72 00:03:55,160 --> 00:03:58,560 Speaker 2: it as an extra like happy hour maybe maybe on 73 00:03:58,600 --> 00:04:01,760 Speaker 2: the next Happy hour. Even but they still have these quizzes. 74 00:04:01,840 --> 00:04:05,320 Speaker 2: And y'all when we say we love these quizzes, I 75 00:04:05,360 --> 00:04:09,640 Speaker 2: don't know about you, but my age group loved these quizzes. 76 00:04:09,880 --> 00:04:15,080 Speaker 1: Yes, yes, I feel because you know, Samantha alluded to 77 00:04:15,200 --> 00:04:20,280 Speaker 1: this is what the fourth third episode judgment. Magazine not 78 00:04:20,440 --> 00:04:23,360 Speaker 1: mini series, definitely mini series. So I talked about this before. 79 00:04:23,400 --> 00:04:27,800 Speaker 1: I didn't really have magazines either, and especially not in 80 00:04:27,880 --> 00:04:30,680 Speaker 1: this realm, but I had friends that did, and I 81 00:04:30,680 --> 00:04:33,640 Speaker 1: have friends that still do. Like when we go on 82 00:04:33,680 --> 00:04:35,919 Speaker 1: a trip, like to the beach or something, we'll bring 83 00:04:36,320 --> 00:04:40,000 Speaker 1: these magazines and we'll still take the quizzes kind of jokingly, 84 00:04:40,120 --> 00:04:44,719 Speaker 1: but like they were when we were younger. It was like, oh, 85 00:04:44,760 --> 00:04:47,400 Speaker 1: what is it gonna say about who all ended up with? 86 00:04:47,640 --> 00:04:50,200 Speaker 1: The real like it was very it was a fun 87 00:04:51,240 --> 00:04:55,000 Speaker 1: kind of community activity amongst yes, so because we were 88 00:04:55,040 --> 00:04:58,000 Speaker 1: all answering and kind of giggling about it and like, oh, yeah, 89 00:04:58,120 --> 00:04:59,480 Speaker 1: that's so you or whatever. 90 00:04:59,560 --> 00:05:02,640 Speaker 2: But I mean there's a quiz. Yeah, those a quiza 91 00:05:02,680 --> 00:05:04,320 Speaker 2: says what kind of flirt are you? And I was 92 00:05:04,360 --> 00:05:07,279 Speaker 2: tempted to send it to you, but I didn't. I 93 00:05:07,360 --> 00:05:11,839 Speaker 2: didn't But yeah. So obviously with all of that, the 94 00:05:12,040 --> 00:05:17,440 Speaker 2: content has so much uh to and beyond the hair 95 00:05:17,600 --> 00:05:20,839 Speaker 2: and love advice, uh, there would be intriguing articles explaining 96 00:05:20,839 --> 00:05:23,599 Speaker 2: how to get through a bad day, and I specifically 97 00:05:23,680 --> 00:05:26,320 Speaker 2: remember one about a young girl talking about her experience 98 00:05:26,320 --> 00:05:28,800 Speaker 2: in trauma from the years of abuse at the hands 99 00:05:28,839 --> 00:05:31,480 Speaker 2: of her uncle. It was real personal, it was real 100 00:05:31,560 --> 00:05:35,920 Speaker 2: in depth, and the amount of information that teens and 101 00:05:36,000 --> 00:05:39,480 Speaker 2: young adults were able to get from these publications are vast. 102 00:05:39,640 --> 00:05:41,720 Speaker 2: All of it is, ranging from the good, the bad, 103 00:05:41,760 --> 00:05:45,200 Speaker 2: and the educational and not so educational. I will say 104 00:05:45,600 --> 00:05:48,680 Speaker 2: I have heard stories and upon stories about girls learning 105 00:05:48,680 --> 00:05:50,800 Speaker 2: about their periods or how to handle a period, or 106 00:05:51,240 --> 00:05:53,960 Speaker 2: what to use when they start their period, like trying 107 00:05:53,960 --> 00:05:56,400 Speaker 2: to figure out what is normal what is abnormal? Like 108 00:05:56,800 --> 00:06:00,360 Speaker 2: Magazine's really taught us, and I say us as in 109 00:06:00,440 --> 00:06:05,920 Speaker 2: yeahmi too, a lot that we did not learn at 110 00:06:05,920 --> 00:06:09,080 Speaker 2: schools that we did not learn from our parents, much 111 00:06:09,160 --> 00:06:13,000 Speaker 2: like podcasts now Hello that gave us so much information 112 00:06:13,800 --> 00:06:17,719 Speaker 2: that we were missing as teenagers. And as good as 113 00:06:17,720 --> 00:06:20,640 Speaker 2: it is, there's also the bad. But it had a 114 00:06:20,760 --> 00:06:23,599 Speaker 2: huge impact. Teen magazines, to me, was one of the 115 00:06:23,600 --> 00:06:30,720 Speaker 2: forefront of developing young minds in a way that was 116 00:06:30,800 --> 00:06:36,400 Speaker 2: actually smart and very consumable. So we're going to jump 117 00:06:36,440 --> 00:06:41,039 Speaker 2: into the historical context of teen magazines, and much like 118 00:06:41,279 --> 00:06:45,080 Speaker 2: the beginning of women's magazines, teen magazines first started out 119 00:06:45,120 --> 00:06:49,280 Speaker 2: as special forums or sections or columns within other magazines, 120 00:06:49,640 --> 00:06:52,640 Speaker 2: such as the subdeb a page for girls, which was 121 00:06:52,680 --> 00:06:55,240 Speaker 2: introduced in the Ladies Home Journal in the nineteen twenties. 122 00:06:55,839 --> 00:06:59,600 Speaker 2: There were other specific publications but not necessarily available for everyone, 123 00:07:01,160 --> 00:07:03,440 Speaker 2: such as magazines created by the Girl Scouts. They had 124 00:07:03,480 --> 00:07:06,279 Speaker 2: like two or three publications that was specifically four Girl Scouts, 125 00:07:06,920 --> 00:07:09,680 Speaker 2: and there were other magazines with sections for teens and 126 00:07:09,840 --> 00:07:12,560 Speaker 2: women's magazines as well. They kind of had little pamphlets 127 00:07:12,640 --> 00:07:15,480 Speaker 2: that could be taken out of those magazines, and the 128 00:07:15,480 --> 00:07:20,360 Speaker 2: magazines started with general beauty and domestic advice and soon 129 00:07:20,440 --> 00:07:23,360 Speaker 2: led to larger sections that would move to fashion trends 130 00:07:23,360 --> 00:07:26,800 Speaker 2: for young girls, comics, advice columns. And it was in 131 00:07:26,880 --> 00:07:30,679 Speaker 2: nineteen forty four that seventeen magazine debut in the US. 132 00:07:31,360 --> 00:07:34,320 Speaker 2: And by the way, according to one source, the idea 133 00:07:34,400 --> 00:07:38,080 Speaker 2: of teenagers was also starting around at the same time, 134 00:07:38,520 --> 00:07:42,520 Speaker 2: meaning the concept of teenagers as a demographic right. 135 00:07:43,840 --> 00:07:47,280 Speaker 1: So yeah, just a quick explainer on this concept of teenagers. 136 00:07:48,120 --> 00:07:50,000 Speaker 1: Many do you point to the nineteen forties at the 137 00:07:50,040 --> 00:07:53,240 Speaker 1: beginning of the use of the term teenagers with a 138 00:07:53,320 --> 00:07:57,280 Speaker 1: hyphen in between soteen majors. The word is thought to 139 00:07:57,280 --> 00:07:59,680 Speaker 1: have been first in print in a nineteen forty one 140 00:07:59,760 --> 00:08:03,200 Speaker 1: ishue You Have Popular Science monthly, but was actually highlighted 141 00:08:03,240 --> 00:08:05,920 Speaker 1: in the December nineteen forty four edition of Life with 142 00:08:06,000 --> 00:08:09,800 Speaker 1: Photos by Nina Lene in an article titled teenage Girls 143 00:08:09,960 --> 00:08:13,280 Speaker 1: they live in a wonderful world of their own. In it, 144 00:08:13,400 --> 00:08:15,960 Speaker 1: they write, quote, there is a time in the life 145 00:08:16,000 --> 00:08:18,360 Speaker 1: of every American girl when the most important thing in 146 00:08:18,400 --> 00:08:20,760 Speaker 1: the world is to be one of a crowd of 147 00:08:20,800 --> 00:08:23,600 Speaker 1: other girls and to act and speak in dress exactly 148 00:08:23,640 --> 00:08:27,920 Speaker 1: as they do. This is the teen age. Some six 149 00:08:28,000 --> 00:08:31,480 Speaker 1: million US teenage girls live in a world all their own, 150 00:08:31,880 --> 00:08:36,280 Speaker 1: a lovely, gay, enthusiastic, funny, and blissful society almost untouched 151 00:08:36,360 --> 00:08:40,160 Speaker 1: by the war. It is a world of sweaters and 152 00:08:40,240 --> 00:08:43,800 Speaker 1: skirts and bobby socks and loafers, of hair warn long 153 00:08:44,200 --> 00:08:47,480 Speaker 1: of eyeglasses, rooms painted red with nail polish, of high 154 00:08:47,520 --> 00:08:50,320 Speaker 1: school boys not yet gone to war. It is a 155 00:08:50,360 --> 00:08:53,360 Speaker 1: world still devoted to parents who are pals, even if 156 00:08:53,360 --> 00:08:56,080 Speaker 1: they use the telephone too much. It is a world 157 00:08:56,120 --> 00:08:59,719 Speaker 1: of virgils, aided second year French and plain geometry, of 158 00:09:00,080 --> 00:09:04,239 Speaker 1: last place, peeled hockey, moron jokes and put on accents. 159 00:09:04,559 --> 00:09:06,640 Speaker 1: It is a world of slumber parties in the hit 160 00:09:06,800 --> 00:09:10,040 Speaker 1: parade of peanut butter and popcorn, and the endless collecting 161 00:09:10,080 --> 00:09:13,520 Speaker 1: of menus and match covers and little stuffed animals. 162 00:09:13,880 --> 00:09:16,040 Speaker 2: I love the descriptor, like I'm not gonna lie. I 163 00:09:16,040 --> 00:09:20,440 Speaker 2: think it's such a great descriptor. Peanut butter and popcorn. 164 00:09:20,520 --> 00:09:22,840 Speaker 2: Was that a thing? I guess? So, I guess this 165 00:09:22,880 --> 00:09:25,080 Speaker 2: is like the late Depression era, like the I think 166 00:09:25,600 --> 00:09:28,560 Speaker 2: in the middle of So they wanted something much like 167 00:09:28,760 --> 00:09:33,320 Speaker 2: southern living, something idyllic, and for some reason, teenagers really 168 00:09:33,400 --> 00:09:36,040 Speaker 2: hit that nail on the head and it's interesting to 169 00:09:36,080 --> 00:09:39,040 Speaker 2: note when we're talking about this idyllic and interesting, awkward 170 00:09:39,040 --> 00:09:43,720 Speaker 2: life of teenagers, they're typically talking specifically about young girls 171 00:09:44,200 --> 00:09:47,760 Speaker 2: and whether or not they're representing the society appropriately because 172 00:09:47,760 --> 00:09:50,800 Speaker 2: apparently there was the usage of this term teenagers in 173 00:09:50,840 --> 00:09:54,600 Speaker 2: the nineteen twenties, which accompanied the idea of young rebellious 174 00:09:54,640 --> 00:10:00,960 Speaker 2: girls who smoked specifically oh no, dear, oh dear. So 175 00:10:01,120 --> 00:10:03,960 Speaker 2: there is an interesting context with that, right. 176 00:10:04,320 --> 00:10:07,480 Speaker 1: But Yeah, with the birth of this new demographic, it's 177 00:10:07,480 --> 00:10:10,400 Speaker 1: not surprising that publishers wanted to jump into the marketing 178 00:10:10,440 --> 00:10:15,199 Speaker 1: towards young women slash teenagers at the time. With seventeen 179 00:10:15,280 --> 00:10:18,040 Speaker 1: leading the way, the new market jumped straight in going 180 00:10:18,080 --> 00:10:21,720 Speaker 1: after these new age groups, specifically targeting girls in the 181 00:10:21,760 --> 00:10:25,360 Speaker 1: thirteen to nineteen years age range. And with the fact 182 00:10:25,360 --> 00:10:29,920 Speaker 1: that seventeen still exist today, outrunning so many other publications, 183 00:10:30,080 --> 00:10:32,679 Speaker 1: they are one of the longest and more successful teen 184 00:10:32,840 --> 00:10:33,959 Speaker 1: magazines to date. 185 00:10:34,360 --> 00:10:38,160 Speaker 2: Yeah, and here's a bit of history with seventeen magazines specifically, 186 00:10:38,840 --> 00:10:41,080 Speaker 2: and we want to note that seventeen wasn't necessarily the 187 00:10:41,120 --> 00:10:43,920 Speaker 2: first magazine for young women, but the age range for 188 00:10:44,000 --> 00:10:47,120 Speaker 2: the other magazines like Mademoiselle, which was published in nineteen 189 00:10:47,160 --> 00:10:50,400 Speaker 2: thirty five, was still geared toward young women in college 190 00:10:51,040 --> 00:10:53,800 Speaker 2: and not to those who were considered teenagers so prett 191 00:10:53,840 --> 00:10:55,600 Speaker 2: much in high school or middle school. But it is 192 00:10:55,640 --> 00:10:58,360 Speaker 2: something to remember that similar strategies were used to pull 193 00:10:58,400 --> 00:11:01,880 Speaker 2: in subscribers and they realize the potential in consumership and 194 00:11:01,960 --> 00:11:05,560 Speaker 2: capitalism with their teenage readers. So seventeen magazine, which is 195 00:11:05,600 --> 00:11:09,920 Speaker 2: owned by Hurst Magazine, was originally suggested by editor Helen Valentine, 196 00:11:10,000 --> 00:11:13,640 Speaker 2: who helped give young teen girls working women role models 197 00:11:13,679 --> 00:11:18,240 Speaker 2: and gave helpful information to improve themselves personally, professionally and socially. 198 00:11:18,360 --> 00:11:21,480 Speaker 2: Before its first publication, they used the then popular comic 199 00:11:21,480 --> 00:11:25,160 Speaker 2: strip titled Tina, which was created by cartoonist Hilda Terry. 200 00:11:25,280 --> 00:11:27,720 Speaker 2: So the comic ran from nineteen forty four to nineteen 201 00:11:27,800 --> 00:11:31,040 Speaker 2: sixty three and was a huge proponent on Sunday comic 202 00:11:31,080 --> 00:11:34,760 Speaker 2: Strip and was successful for the almost twenty year run. 203 00:11:35,080 --> 00:11:39,560 Speaker 2: Apparently she's done like actual TV shows, I think, so 204 00:11:40,040 --> 00:11:43,960 Speaker 2: interesting fact out there and when I say Tina is 205 00:11:44,040 --> 00:11:47,360 Speaker 2: tee Ina and yes it is a play on the 206 00:11:47,400 --> 00:11:50,880 Speaker 2: word teens. So with the help of the comic, the 207 00:11:50,920 --> 00:11:53,920 Speaker 2: company was able to promote the magazine to advertisers and 208 00:11:54,040 --> 00:11:56,640 Speaker 2: was able to secure them for their publication, and they 209 00:11:56,720 --> 00:11:58,920 Speaker 2: made sure to take the time to try to understand 210 00:11:58,920 --> 00:12:02,319 Speaker 2: their audiences by surveying teen girls from nineteen forty five 211 00:12:02,360 --> 00:12:04,840 Speaker 2: to nineteen forty six, and were able to use that 212 00:12:04,880 --> 00:12:07,680 Speaker 2: information to make the magazine more successful for the audios 213 00:12:07,720 --> 00:12:08,679 Speaker 2: and the advertisers. 214 00:12:09,240 --> 00:12:11,560 Speaker 1: In an article written for Sammy's World dot com, they 215 00:12:11,559 --> 00:12:14,800 Speaker 1: write seventeen was successful from the onset because it tapped 216 00:12:14,800 --> 00:12:18,640 Speaker 1: into teenage anxieties and vulnerabilities while delivering its ideal reader 217 00:12:18,960 --> 00:12:23,959 Speaker 1: to massive advertising companies. Through seventeen, Helen Valentine, its founder, 218 00:12:24,240 --> 00:12:27,320 Speaker 1: hoped to create a magazine that would quote treat teenage 219 00:12:27,320 --> 00:12:30,680 Speaker 1: girls seriously and respect their emotional and intellectual needs in 220 00:12:30,720 --> 00:12:34,600 Speaker 1: addition to helping them choose their first lipstick. In its 221 00:12:34,600 --> 00:12:38,160 Speaker 1: first issue, seventeen vowed to help teenagers make sense of 222 00:12:38,200 --> 00:12:42,160 Speaker 1: their identity, but before doing so, they introduced businessmen and 223 00:12:42,360 --> 00:12:47,679 Speaker 1: advertisers to American teenage girl consumers. As Masoni writes, seventeen 224 00:12:47,800 --> 00:12:51,040 Speaker 1: also promoted the teen girl through its education of adults, 225 00:12:51,240 --> 00:12:54,680 Speaker 1: particularly those in the advertising and retail industries. Because the 226 00:12:54,720 --> 00:12:58,479 Speaker 1: magazine could not succeed without the financial support of advertisers. 227 00:12:58,720 --> 00:13:01,760 Speaker 1: Selling businesses on the idea of the teen girl as 228 00:13:01,760 --> 00:13:06,559 Speaker 1: a consumer was among the first task at hand. By 229 00:13:06,559 --> 00:13:11,320 Speaker 1: appealing to funders prior to teenage audiences, seventeen positioned itself 230 00:13:11,360 --> 00:13:13,920 Speaker 1: to meet the needs of the markets movers and shakers 231 00:13:13,920 --> 00:13:17,920 Speaker 1: before establishing a relationship with its readers. The foundation of 232 00:13:17,920 --> 00:13:21,320 Speaker 1: the magazine's success was built with full understanding of the 233 00:13:21,360 --> 00:13:25,320 Speaker 1: growing needs of businesses to sell products coupled with the 234 00:13:25,360 --> 00:13:30,480 Speaker 1: growing emotional needs of teenage girls. Seventeen methodically and expertly 235 00:13:30,800 --> 00:13:34,320 Speaker 1: knew how to harness and hook the powerful consumers businessmen 236 00:13:34,600 --> 00:13:37,440 Speaker 1: and teenage girls alike among its readership. 237 00:13:37,840 --> 00:13:40,040 Speaker 2: Right, And I feel like this has been a secret 238 00:13:40,080 --> 00:13:42,400 Speaker 2: that people keep forgetting and re relearning. 239 00:13:42,600 --> 00:13:45,720 Speaker 1: You don't know, it's sook every time we do an 240 00:13:45,720 --> 00:13:49,760 Speaker 1: episode about fangirls and suddenly people are like, wow, oh, yeah, 241 00:13:49,800 --> 00:13:51,480 Speaker 1: they support stuff and make money. 242 00:13:51,800 --> 00:13:56,720 Speaker 2: Oh they buy things. I forgot it, yes, because this 243 00:13:56,840 --> 00:13:59,160 Speaker 2: was in nineteen forties, and you know, even before then, 244 00:13:59,200 --> 00:14:00,800 Speaker 2: because we've had this common station when it comes to 245 00:14:00,840 --> 00:14:05,800 Speaker 2: women in the magazine's and purchasing powered who has it, 246 00:14:05,800 --> 00:14:08,000 Speaker 2: It's been young girls. So it's kind of like we 247 00:14:08,520 --> 00:14:12,040 Speaker 2: have to relearn, reinvive the will here. So the launch 248 00:14:12,040 --> 00:14:14,480 Speaker 2: of the magazine was seen as a success, and in 249 00:14:14,520 --> 00:14:19,080 Speaker 2: its inaugural edition, they did what many of other publications didn't, 250 00:14:19,160 --> 00:14:22,400 Speaker 2: which has introduced themselves and their intent in giving teen 251 00:14:22,760 --> 00:14:26,600 Speaker 2: girls ownership of this magazine, so allowing for feelings of 252 00:14:26,640 --> 00:14:29,720 Speaker 2: being seen and understood and given some credit to wanting 253 00:14:29,760 --> 00:14:32,480 Speaker 2: to be a part of something. Teen girls were excited 254 00:14:32,640 --> 00:14:35,840 Speaker 2: to see something that was tailored for them that Samy's 255 00:14:35,840 --> 00:14:38,920 Speaker 2: World article rights. It takes reading only a few pages 256 00:14:39,080 --> 00:14:42,119 Speaker 2: of the original September nineteen forty four issue of seventeen 257 00:14:42,440 --> 00:14:45,880 Speaker 2: to see that, unlike Vogue are Harper's Bazaar, the magazine 258 00:14:46,040 --> 00:14:50,320 Speaker 2: unabashedly tries to forge emotional connections to teenage girls and 259 00:14:50,400 --> 00:14:52,480 Speaker 2: teenage girls exclusively, and. 260 00:14:52,400 --> 00:14:55,360 Speaker 1: It continues in the accompanying letter of the first issue, 261 00:14:55,480 --> 00:14:59,360 Speaker 1: entitled seventeen says Hello, Valentine makes her intent with seventeen 262 00:14:59,560 --> 00:15:02,960 Speaker 1: very clear to readers. Quote, seventeen is your magazine, high 263 00:15:02,960 --> 00:15:06,440 Speaker 1: school girls of America, all yours. It is interested only 264 00:15:06,480 --> 00:15:10,640 Speaker 1: in you and everything that concerns, excites a noise, pleases 265 00:15:10,720 --> 00:15:14,960 Speaker 1: or perplexes you. Valentine notes that while seventeen was interested 266 00:15:15,000 --> 00:15:17,680 Speaker 1: in how you dress, how you feel and how you look, 267 00:15:17,800 --> 00:15:20,120 Speaker 1: what you do, and what you think, all of which 268 00:15:20,120 --> 00:15:23,440 Speaker 1: became different categories in seventeen's table of contents, they were 269 00:15:23,480 --> 00:15:27,080 Speaker 1: most interested in what you are. Are you tense and 270 00:15:27,160 --> 00:15:29,920 Speaker 1: ill at ease or comfortable and relaxed. Have you a 271 00:15:30,000 --> 00:15:32,080 Speaker 1: chip on your shoulder or a smile on your lips? 272 00:15:32,360 --> 00:15:35,160 Speaker 1: Are you interested only in yourself and your closest family 273 00:15:35,200 --> 00:15:37,520 Speaker 1: and friends, or do you care what happens to people 274 00:15:37,560 --> 00:15:40,520 Speaker 1: you'll never see. You're going to have to run this show, 275 00:15:40,600 --> 00:15:42,760 Speaker 1: so the sooner you start thinking about it, the better. 276 00:15:43,080 --> 00:15:45,479 Speaker 1: In a world that is changing as quickly and profoundly 277 00:15:45,520 --> 00:15:48,400 Speaker 1: as ours is, we hope to provide a clearinghouse for 278 00:15:48,480 --> 00:15:49,520 Speaker 1: your ideas. 279 00:15:49,800 --> 00:15:53,440 Speaker 2: So that is a brilliant, brilliant scheme, especially in the 280 00:15:53,520 --> 00:15:56,440 Speaker 2: nineteen forties when women in general are being listened to. 281 00:15:56,720 --> 00:16:01,600 Speaker 2: But to have teenage girls who are even less important. Wow, 282 00:16:02,280 --> 00:16:07,200 Speaker 2: this was screaming, come here, you're welcome, buy things from us, 283 00:16:07,320 --> 00:16:08,400 Speaker 2: you can trust us. 284 00:16:09,400 --> 00:16:12,680 Speaker 1: And also just a reminder, this was before the internet. 285 00:16:13,160 --> 00:16:15,400 Speaker 1: I think a lot of people sometimes we forget that, 286 00:16:15,520 --> 00:16:18,600 Speaker 1: but at the time this was like, oh wow, other 287 00:16:18,640 --> 00:16:20,560 Speaker 1: people like me. It was kind of like an early 288 00:16:20,680 --> 00:16:24,040 Speaker 1: version of that connection we get through the internet. 289 00:16:24,360 --> 00:16:38,080 Speaker 3: Yeah, yeah, I think it was important that we have 290 00:16:38,200 --> 00:16:42,200 Speaker 3: focused on specific magazines in each of our episodes because 291 00:16:42,240 --> 00:16:45,960 Speaker 3: they were kind of the marker of the beginning of 292 00:16:46,000 --> 00:16:53,400 Speaker 3: something huge, obviously, and they were able to establish a concrete. 293 00:16:52,960 --> 00:16:57,120 Speaker 2: Base for this. But it was interesting because see in 294 00:16:57,120 --> 00:16:59,720 Speaker 2: that first article, they also had a picture and which 295 00:17:00,200 --> 00:17:01,560 Speaker 2: if you ever get a chance to look it up, 296 00:17:01,600 --> 00:17:04,600 Speaker 2: you should, and I believe it depicts two young girls 297 00:17:04,640 --> 00:17:09,119 Speaker 2: with an older woman and it says happy Birthday, seventeen. 298 00:17:10,119 --> 00:17:13,480 Speaker 2: And they did this on purpose again to show you, 299 00:17:13,840 --> 00:17:17,359 Speaker 2: to actually give you a legit picture of what this 300 00:17:17,440 --> 00:17:20,679 Speaker 2: looks like with her welcoming you into their family. So 301 00:17:20,720 --> 00:17:24,040 Speaker 2: it's very, very, very fascinating. Valentine was able to show 302 00:17:24,080 --> 00:17:27,280 Speaker 2: advertisers the freshew market of teens and how they were 303 00:17:27,320 --> 00:17:30,280 Speaker 2: ready for something that was created just for them. So 304 00:17:30,320 --> 00:17:34,119 Speaker 2: seventeen was only the beginning. Many others soon followed, but 305 00:17:34,359 --> 00:17:38,600 Speaker 2: wasn't until really the fifties that the magazines boomed. Get 306 00:17:38,640 --> 00:17:41,840 Speaker 2: it boomed, boomers, you get yeah, yeah, we're good. And 307 00:17:41,880 --> 00:17:45,080 Speaker 2: though magazines like seventeen were successful with appealing to the 308 00:17:45,119 --> 00:17:48,120 Speaker 2: young ladies and teenagers in their search for fashion and society. 309 00:17:48,760 --> 00:17:53,880 Speaker 2: Other magazines soon appeared, which were the gossip and celebrity magazines, 310 00:17:54,200 --> 00:17:55,960 Speaker 2: which hit the scenes quickly after. 311 00:17:57,280 --> 00:18:01,119 Speaker 1: Here's a quote from Encyclopedia dot Com. Nineteen fifties gossip 312 00:18:01,160 --> 00:18:05,120 Speaker 1: magazines such as teen, Parade and hebcats saw working class readers, 313 00:18:05,160 --> 00:18:10,080 Speaker 1: while seventeen emphasized fashion, dating and early marriage. And for 314 00:18:10,160 --> 00:18:13,560 Speaker 1: some more details about the birth of these magazines, here's 315 00:18:13,600 --> 00:18:16,440 Speaker 1: what Mental Foss wrote about it in their article titled 316 00:18:16,640 --> 00:18:21,000 Speaker 1: A Dreamy History of teen Idol Magazines Just for You quote. 317 00:18:21,160 --> 00:18:24,440 Speaker 1: The idea of pandering to fans of clean cut performers 318 00:18:24,440 --> 00:18:27,320 Speaker 1: with breathless magazine prose can be traced back to Elvis Presley. 319 00:18:27,680 --> 00:18:31,239 Speaker 1: In the late nineteen fifties, magazines like sixteen went from 320 00:18:31,359 --> 00:18:34,080 Speaker 1: printing song lyrics to relaying details of what it might 321 00:18:34,119 --> 00:18:37,480 Speaker 1: be like to date the King Kruner, Pat Boone, or 322 00:18:37,560 --> 00:18:41,080 Speaker 1: actor Tap Hunter. When the Beatles arrived stateside in nineteen 323 00:18:41,119 --> 00:18:45,480 Speaker 1: sixty four, the ensuing pandemonium flowed into what was quickly 324 00:18:45,520 --> 00:18:49,880 Speaker 1: becoming a subgenre of publishing, teen idol worship. 325 00:18:50,040 --> 00:18:54,080 Speaker 2: Right and they continue. Charles Laffer took notice, a journalism 326 00:18:54,160 --> 00:18:56,960 Speaker 2: and English teacher at Beverly Hills High School. Laffer thought 327 00:18:57,280 --> 00:19:00,800 Speaker 2: a magazine devoted to teen interest would be a success. 328 00:19:01,000 --> 00:19:04,320 Speaker 2: He launched Coaster, a regional publication for Long Beach locals, 329 00:19:04,320 --> 00:19:07,960 Speaker 2: in the nineteen fifties. It didn't succeed until he realized 330 00:19:08,000 --> 00:19:11,119 Speaker 2: his mistake. Boys don't want to sit down and read 331 00:19:11,440 --> 00:19:17,359 Speaker 2: about celebrity lifestyles. Girls do. Lawfer renamed the magazine teen 332 00:19:17,560 --> 00:19:19,919 Speaker 2: and watched it grow into a hit before leaving to 333 00:19:20,000 --> 00:19:24,880 Speaker 2: start Tiger Beat in nineteen sixty five. His timing was fortuitous. 334 00:19:25,080 --> 00:19:28,199 Speaker 2: The Monkeys were just beginning to explode in popularity, and 335 00:19:28,280 --> 00:19:31,480 Speaker 2: Tiger Beat saw its circulation rise when it profiled the 336 00:19:31,520 --> 00:19:35,800 Speaker 2: fun loving group. Laffer sold Monkeys fan club memberships, posters, 337 00:19:35,800 --> 00:19:38,639 Speaker 2: and books before he sold the Tiger Beat itself to 338 00:19:38,680 --> 00:19:41,680 Speaker 2: the Harlequin Romance House in nineteen seventy eight for twelve 339 00:19:41,960 --> 00:19:47,400 Speaker 2: million dollars. Yeah, I okay, So I am an old 340 00:19:47,440 --> 00:19:51,359 Speaker 2: soul and I loved old, old movies. I probably watched 341 00:19:51,359 --> 00:19:53,720 Speaker 2: way too many Elvis movies. This was before I was 342 00:19:53,800 --> 00:19:57,480 Speaker 2: learned about him and realized how awful he was. Sorry 343 00:19:57,520 --> 00:20:01,400 Speaker 2: to those who love Elvis as well as I watched 344 00:20:01,560 --> 00:20:04,560 Speaker 2: all of like the Beach movies. I don't know, Frankie 345 00:20:04,560 --> 00:20:07,639 Speaker 2: and Annette loved them, loved them, and this was like 346 00:20:07,720 --> 00:20:11,080 Speaker 2: right after their Mouseketeer years. I don't know what what's 347 00:20:11,160 --> 00:20:14,640 Speaker 2: with me? I barely really loved old school American culture 348 00:20:14,800 --> 00:20:17,159 Speaker 2: during those times, which is hilarious because I would have 349 00:20:17,160 --> 00:20:22,480 Speaker 2: never been welcomed in that era of time. But I 350 00:20:22,520 --> 00:20:25,360 Speaker 2: loved loved those and my mother when I would ask 351 00:20:25,359 --> 00:20:27,040 Speaker 2: her about the things that she loved, because she thought 352 00:20:27,040 --> 00:20:29,199 Speaker 2: it was fascinating that I loved all these old movies 353 00:20:29,480 --> 00:20:31,680 Speaker 2: and that I really got into them. Because she would 354 00:20:31,680 --> 00:20:35,000 Speaker 2: give me a collection of old musicals, which still like 355 00:20:35,320 --> 00:20:37,399 Speaker 2: looking back on, like these are really problematic movies, but 356 00:20:37,480 --> 00:20:41,280 Speaker 2: I loved them. What's wrong with me? Anyway? But one 357 00:20:41,320 --> 00:20:44,359 Speaker 2: of her favorites was the Monkeys, and for some reason, 358 00:20:44,359 --> 00:20:47,080 Speaker 2: when she talked about them, I watched the shows which 359 00:20:47,119 --> 00:20:49,760 Speaker 2: had the monkeys because they had their own show and 360 00:20:49,800 --> 00:20:52,080 Speaker 2: it was actually pretty good, like to a kid, and 361 00:20:52,160 --> 00:20:54,359 Speaker 2: that's what I thought. I was a kid. And she 362 00:20:54,480 --> 00:20:59,080 Speaker 2: talked about how much she loved them, and she loved Ozma, 363 00:20:59,440 --> 00:21:03,040 Speaker 2: Donnie Ozma. Who didn't I guess during that time and 364 00:21:03,080 --> 00:21:05,879 Speaker 2: then like these magazines did pop into my head. I 365 00:21:05,960 --> 00:21:08,479 Speaker 2: remembered them though I never owned them. I never saw them. 366 00:21:08,520 --> 00:21:10,680 Speaker 2: I don't think my parents owned them. I don't know why, 367 00:21:10,720 --> 00:21:15,240 Speaker 2: but I knew these magazines because it was so big, right. 368 00:21:16,240 --> 00:21:18,560 Speaker 2: But with that, and yes, again my mother was a 369 00:21:18,600 --> 00:21:21,520 Speaker 2: part of this fandom, a new era of fandom began. 370 00:21:22,200 --> 00:21:25,120 Speaker 2: And Annie, I think it's about time that you really 371 00:21:25,200 --> 00:21:29,760 Speaker 2: revealed to all of us Ryan Gosling story. Oh dear well. 372 00:21:31,240 --> 00:21:38,120 Speaker 1: So, I had a huge crush on Ryan Gossling when 373 00:21:38,200 --> 00:21:41,880 Speaker 1: I was nine. He was in the show Young Hercules. 374 00:21:42,119 --> 00:21:44,919 Speaker 1: I would record it every day at three point thirty 375 00:21:46,560 --> 00:21:48,440 Speaker 1: and then I would rewatch it. I still have all 376 00:21:48,480 --> 00:21:50,960 Speaker 1: the VHS tapes because I didn't know what to do 377 00:21:51,000 --> 00:21:53,640 Speaker 1: with them, bab though I recently got my hands on Yeah, 378 00:21:54,440 --> 00:21:57,000 Speaker 1: and I'm on disc three, and I'm like, I can 379 00:21:57,040 --> 00:21:58,840 Speaker 1: see why Young we liked this so much. 380 00:21:59,480 --> 00:22:03,000 Speaker 2: I just saw Zena being advertised on a streaming network, 381 00:22:03,000 --> 00:22:03,840 Speaker 2: I think at Amazon. 382 00:22:05,400 --> 00:22:09,159 Speaker 1: I think. So I'm confused because someone told me that 383 00:22:09,200 --> 00:22:12,879 Speaker 1: Young Hercules is on Hulu and it definitely isn't. But 384 00:22:13,200 --> 00:22:16,879 Speaker 1: I believe Zena had Xena definitely had more power than 385 00:22:17,000 --> 00:22:20,159 Speaker 1: Young Heracules did. They were in the same universe, but 386 00:22:20,880 --> 00:22:23,879 Speaker 1: it was fifty episodes. I loved it. I had a 387 00:22:24,119 --> 00:22:27,600 Speaker 1: huge crush on him. So I had this lunch box 388 00:22:28,440 --> 00:22:30,679 Speaker 1: that said Reese on it because it was like a 389 00:22:31,520 --> 00:22:36,119 Speaker 1: Reese candy box. And I put all of my magazine 390 00:22:36,200 --> 00:22:42,359 Speaker 1: clippings from Ryan Gossling in this box. And this is 391 00:22:42,400 --> 00:22:45,640 Speaker 1: the most embarrassing part. Had one of those talkback things. 392 00:22:46,000 --> 00:22:47,879 Speaker 1: It's like what they'd had in Home Alone too, but 393 00:22:47,960 --> 00:22:51,199 Speaker 1: it was way cheaper, like it could only record like 394 00:22:51,240 --> 00:22:53,439 Speaker 1: ten seconds. Oh go okay, yeah yeah, And it was 395 00:22:53,440 --> 00:22:56,120 Speaker 1: like the size of my hand. But I recorded him. 396 00:22:56,200 --> 00:23:00,760 Speaker 1: There's a scene early on in this first season he 397 00:23:00,880 --> 00:23:04,719 Speaker 1: says I love you to his mother and I recorded 398 00:23:04,760 --> 00:23:08,360 Speaker 1: it and I would play it at night. But the 399 00:23:08,400 --> 00:23:11,679 Speaker 1: worst part is that I would go to said sleep 400 00:23:11,720 --> 00:23:14,520 Speaker 1: but everyone knew I loved drawing Gossling like it was 401 00:23:14,960 --> 00:23:16,679 Speaker 1: everyone knew it. I just would talk about it all 402 00:23:16,680 --> 00:23:18,000 Speaker 1: the time. So I would go to sleepover and I'd 403 00:23:18,040 --> 00:23:20,879 Speaker 1: bring this box with me and I would play it. 404 00:23:21,760 --> 00:23:26,200 Speaker 1: I went to bed around other people, Samantha, and I 405 00:23:26,560 --> 00:23:31,439 Speaker 1: have my magazine clippings. I feel like, look at this. 406 00:23:31,359 --> 00:23:34,320 Speaker 2: I'm wondering, like, outside of the friends you talked to today, 407 00:23:34,320 --> 00:23:36,719 Speaker 2: because you do talk to several of yours whol friends. 408 00:23:36,960 --> 00:23:40,040 Speaker 2: I wonder what those other girls or other people, if 409 00:23:40,040 --> 00:23:41,159 Speaker 2: they have this memory of you. 410 00:23:42,160 --> 00:23:47,200 Speaker 1: There is one party in particular. I'm like, I'm sure they. 411 00:23:47,320 --> 00:23:50,680 Speaker 2: Remember that, but you know, I don't think it's that 412 00:23:51,000 --> 00:23:53,920 Speaker 2: just shows a whole different level of it, like dedication, 413 00:23:54,000 --> 00:23:56,360 Speaker 2: and if they weren't making fun of you, then they 414 00:23:56,400 --> 00:23:58,679 Speaker 2: agreed with you and or they were doing something similar 415 00:23:58,760 --> 00:24:01,040 Speaker 2: or this was absolutely yeah normal to them. 416 00:24:01,520 --> 00:24:04,080 Speaker 1: One night I was at she was a slightly more 417 00:24:04,119 --> 00:24:07,000 Speaker 1: popular girl than me. That sounds so mean. She was 418 00:24:07,040 --> 00:24:10,520 Speaker 1: more popular than me. I was just shocked. I get 419 00:24:10,560 --> 00:24:17,120 Speaker 1: invited to her party and her grandmother was there. Who 420 00:24:17,119 --> 00:24:19,920 Speaker 1: needed me? This nice blanket that I still have. 421 00:24:23,080 --> 00:24:23,280 Speaker 2: Her. 422 00:24:23,480 --> 00:24:25,359 Speaker 1: Somehow it came up and we were sitting in a 423 00:24:25,400 --> 00:24:27,359 Speaker 1: group and it felt like an intervention, and they're like, 424 00:24:27,400 --> 00:24:30,040 Speaker 1: what is with this Ryan Gosling box and this whole thing? 425 00:24:30,720 --> 00:24:34,720 Speaker 1: And I remember just like telling them all of these 426 00:24:34,720 --> 00:24:36,679 Speaker 1: thoughts and I had my box. 427 00:24:38,080 --> 00:24:40,240 Speaker 2: You know, you really haven't changed that much. It's just 428 00:24:40,320 --> 00:24:44,600 Speaker 2: now about the last of us Star Wars and some video. 429 00:24:44,680 --> 00:24:48,840 Speaker 1: Okay, so up to be honest, the Star Wars box 430 00:24:48,920 --> 00:24:51,359 Speaker 1: at your place, Oh. 431 00:24:50,720 --> 00:24:56,320 Speaker 2: And you come in with your robots, you come in 432 00:24:56,480 --> 00:24:59,120 Speaker 2: all dressed in gear like you've been ready. I don't 433 00:24:59,160 --> 00:25:01,639 Speaker 2: think it like you are you and this is just 434 00:25:01,880 --> 00:25:04,080 Speaker 2: this is just about right for your personality and I 435 00:25:04,200 --> 00:25:04,560 Speaker 2: love it. 436 00:25:05,480 --> 00:25:09,919 Speaker 1: Well, I'm glad I appreciate that. But it was definitely 437 00:25:09,960 --> 00:25:13,679 Speaker 1: like I would buy magazines if I knew he. 438 00:25:13,640 --> 00:25:16,080 Speaker 2: Was in right. And I don't think you're the only one. 439 00:25:16,640 --> 00:25:18,080 Speaker 1: No, I think a lot of us did. I think 440 00:25:18,080 --> 00:25:20,840 Speaker 1: like because again they were expensive, like to get a 441 00:25:20,840 --> 00:25:23,679 Speaker 1: subscription was expensive, but I could afford like one issue 442 00:25:23,880 --> 00:25:26,719 Speaker 1: right of one thing, and then I would cut it out. 443 00:25:26,280 --> 00:25:33,960 Speaker 2: And I think up until recently, like I remember seeing 444 00:25:35,119 --> 00:25:37,960 Speaker 2: books that are dedicated our books, magazines that are dedicated 445 00:25:38,040 --> 00:25:42,200 Speaker 2: specifically two fandoms that were to one fandom. We've bought 446 00:25:42,280 --> 00:25:44,199 Speaker 2: I bought you, and you bought yourself, and several other 447 00:25:44,200 --> 00:25:47,439 Speaker 2: people bought you. The Star Wars edition of Time. Was 448 00:25:47,440 --> 00:25:52,679 Speaker 2: it time? Yeah, Time because of the anniversary. And then 449 00:25:52,680 --> 00:25:55,240 Speaker 2: I saw when One Directions were big, they had their 450 00:25:55,240 --> 00:25:58,200 Speaker 2: own magazines in sync. We kind of mentioned them later, 451 00:25:58,520 --> 00:26:01,720 Speaker 2: like had their own magazines. They had very detailed magazines, 452 00:26:01,720 --> 00:26:05,359 Speaker 2: including their you know the age old question, what is 453 00:26:05,400 --> 00:26:08,040 Speaker 2: your ideal date? What is your ideal girl? All these things, 454 00:26:08,040 --> 00:26:11,480 Speaker 2: which was bad lied all the way through that thing. Yeah, 455 00:26:12,000 --> 00:26:14,240 Speaker 2: poor dude. He did his bus. He did what he 456 00:26:14,320 --> 00:26:18,480 Speaker 2: had to do. But yeah, like people love these types 457 00:26:18,520 --> 00:26:20,800 Speaker 2: of magazines and they are They're good that. 458 00:26:21,800 --> 00:26:26,399 Speaker 1: Yeah, yeah they are. It's funny because when I go 459 00:26:26,600 --> 00:26:28,720 Speaker 1: I recently bought a Star Wars magazine, and it was 460 00:26:28,800 --> 00:26:30,960 Speaker 1: kind of embarrassing because I have like my Star Wars 461 00:26:30,960 --> 00:26:32,880 Speaker 1: shopping bag and I was wearing like my Star Wars 462 00:26:32,920 --> 00:26:37,520 Speaker 1: shirt and then I bought by Star Wars magazine. It's like, well, sorry, 463 00:26:38,400 --> 00:26:47,160 Speaker 1: I am so yes, So going back to the main 464 00:26:47,280 --> 00:26:51,720 Speaker 1: timeline now that I've shared my story for my trying, 465 00:26:51,800 --> 00:26:56,480 Speaker 1: thank you. Yes, there were, though there were so many 466 00:26:56,560 --> 00:26:59,280 Speaker 1: of these magazines starting to saturate the market, the business 467 00:26:59,400 --> 00:27:04,080 Speaker 1: was still six scessful. Here's a quote from Remind magazine 468 00:27:04,080 --> 00:27:09,480 Speaker 1: from Eric Kohani's article, quote, teen magazines have fed youthful 469 00:27:09,480 --> 00:27:13,159 Speaker 1: fan frenzy for decades. Teen magazines have always capitalized on 470 00:27:13,240 --> 00:27:17,840 Speaker 1: phonetic fan frenzy, and their business models have always basically 471 00:27:17,880 --> 00:27:20,439 Speaker 1: been the same, focus on what has long been a 472 00:27:20,440 --> 00:27:25,200 Speaker 1: coveted demographic, young and primarily female consumers unafraid to swoon 473 00:27:25,280 --> 00:27:28,200 Speaker 1: over their favorite music and TV idols. An eager to 474 00:27:28,240 --> 00:27:31,480 Speaker 1: feast on celebrity gossip and pin up photos with such 475 00:27:31,520 --> 00:27:35,200 Speaker 1: titles as teen World, Flip Fave and more. Teen zines 476 00:27:35,359 --> 00:27:40,119 Speaker 1: ligne the shelves of bookstores and newsstands everywhere, attracting readers 477 00:27:40,119 --> 00:27:44,560 Speaker 1: with colorful covers and attention grabbing headlines like Monkey Dating Secrets, 478 00:27:44,680 --> 00:27:49,080 Speaker 1: Donnie's First State Are even Beatles Secret wild Picks. The 479 00:27:49,119 --> 00:27:53,480 Speaker 1: publications always zoomed in on teen idols, TV and music 480 00:27:53,480 --> 00:27:58,320 Speaker 1: stars like Elvis Presley, The Beatles, Annette Finicello, Sondrade, Bobby Darren, 481 00:27:58,440 --> 00:28:02,520 Speaker 1: The Monkeys, Donnie Osmond, David Cassidy, Bobby Sherman. The list 482 00:28:02,560 --> 00:28:05,720 Speaker 1: goes on and on, and as far as graphic design went, 483 00:28:05,880 --> 00:28:08,800 Speaker 1: vivid colors were usually the order of the day. A 484 00:28:08,840 --> 00:28:12,080 Speaker 1: wide variety of typefaces would litter virtually every inch of 485 00:28:12,080 --> 00:28:15,840 Speaker 1: the magazine covers, and close cropped headshots mounted on cartoon 486 00:28:15,880 --> 00:28:18,480 Speaker 1: bodies were a cheesy but common gimmick. 487 00:28:18,800 --> 00:28:20,520 Speaker 2: Yeah, I mean, all the things that I can remember 488 00:28:20,920 --> 00:28:24,679 Speaker 2: they have, like the bubble lettering, Yeah, that infamous bubble 489 00:28:24,720 --> 00:28:28,000 Speaker 2: lettering and you knew what it was, uh yeah, Oh 490 00:28:28,080 --> 00:28:31,280 Speaker 2: my goodness. And of course we got different magazines based 491 00:28:31,320 --> 00:28:33,159 Speaker 2: on quality, some of them were paper, but some of 492 00:28:33,160 --> 00:28:35,600 Speaker 2: them were like glossy, so you had to pay for 493 00:28:35,600 --> 00:28:38,240 Speaker 2: the glossy version of people. I guess you still do 494 00:28:38,280 --> 00:28:42,840 Speaker 2: you technically. So with all these magazines finding success, there 495 00:28:42,840 --> 00:28:45,840 Speaker 2: was fierce competition and getting the right celebrity on the 496 00:28:45,840 --> 00:28:48,880 Speaker 2: cover of the magazines, and the level of starvedom could 497 00:28:48,920 --> 00:28:52,880 Speaker 2: be measured to who was being featured. Stories of celebrities 498 00:28:52,920 --> 00:28:55,560 Speaker 2: hanging around the offices at the beginning of their career, 499 00:28:55,760 --> 00:28:58,920 Speaker 2: to celebrities trying to remain far away from the covers 500 00:28:59,240 --> 00:29:01,480 Speaker 2: of the teeny Bob for publications to show that they 501 00:29:01,520 --> 00:29:05,040 Speaker 2: were quote serious. Actors were a part of this industry. 502 00:29:05,440 --> 00:29:08,680 Speaker 1: However, with its popularity really hitting in the seventies, the 503 00:29:08,720 --> 00:29:11,880 Speaker 1: overall business eventually did die down. Here's another quote from 504 00:29:11,920 --> 00:29:14,960 Speaker 1: the mental Flass article. At its peak in the nineteen seventies, 505 00:29:15,040 --> 00:29:18,840 Speaker 1: Tiger Beat and its sister publications reached roughly two million 506 00:29:18,880 --> 00:29:21,640 Speaker 1: readers a month. Others got by on as little as 507 00:29:21,640 --> 00:29:24,280 Speaker 1: one hundred and thirty five thousand paid copies sold. The 508 00:29:24,360 --> 00:29:28,000 Speaker 1: nineteen nineties diversified with titles like teen People on Sassy 509 00:29:28,280 --> 00:29:32,040 Speaker 1: publications that brought a stronger editorial voice to readers and 510 00:29:32,080 --> 00:29:34,680 Speaker 1: eased up on the kind of copy that didn't exactly 511 00:29:34,760 --> 00:29:40,240 Speaker 1: enable feminism sail away with Ralph Macchio. In the nineteen nineties. 512 00:29:40,720 --> 00:29:43,560 Speaker 1: The popularity of the Backstreet Boys and n Sync helped 513 00:29:43,640 --> 00:29:46,800 Speaker 1: keep Tiger Beat and the others afloat, but not for long. 514 00:29:47,200 --> 00:29:51,400 Speaker 1: The Internet and social media excised the middleman, allowing stars 515 00:29:51,440 --> 00:29:54,440 Speaker 1: to control their exposure and deliver calculated glimpses into their 516 00:29:54,480 --> 00:29:57,160 Speaker 1: lives without teen Beat interfering. 517 00:29:57,440 --> 00:30:01,800 Speaker 2: Right, But even with this popularity waning during its heyday, 518 00:30:01,960 --> 00:30:04,600 Speaker 2: they thrived. In the seventies, they were popular, and soon 519 00:30:04,680 --> 00:30:08,160 Speaker 2: the industry realized its success and started to widen the grounds. 520 00:30:08,400 --> 00:30:11,240 Speaker 2: In the sixties and seventies, publishers started releasing team magazines 521 00:30:11,240 --> 00:30:14,880 Speaker 2: for people of color, specifically like the black community. Some 522 00:30:14,920 --> 00:30:18,360 Speaker 2: of them included Write on Black, Bead and Word Up. 523 00:30:19,440 --> 00:30:21,880 Speaker 2: Here's a bit about the growth and history of black 524 00:30:21,920 --> 00:30:24,960 Speaker 2: team magazines from the University of Missouri. Black magazines for 525 00:30:25,040 --> 00:30:28,680 Speaker 2: children and teenagers started out with the focus on black heritage, 526 00:30:29,080 --> 00:30:31,680 Speaker 2: arising out of the politically charged atmosphere of the nineteen 527 00:30:31,720 --> 00:30:35,240 Speaker 2: sixties and seventies. At issue was the need for magazines 528 00:30:35,280 --> 00:30:38,520 Speaker 2: that praised, rather than condemning, black history, and that offered 529 00:30:38,560 --> 00:30:41,560 Speaker 2: children role models in the black community. Like the discourse 530 00:30:41,600 --> 00:30:45,000 Speaker 2: around black hair, these magazines often gradually drifted away from 531 00:30:45,040 --> 00:30:48,880 Speaker 2: their original purpose and gained broader audiences, particularly if and 532 00:30:48,920 --> 00:30:51,840 Speaker 2: when they focused on products of black culture like music 533 00:30:52,000 --> 00:30:55,320 Speaker 2: or art, rather than specific Black individuals. Included in the 534 00:30:55,320 --> 00:30:58,360 Speaker 2: gallery are magazines from nineteen seventy three to nineteen ninety one, 535 00:30:58,720 --> 00:31:02,440 Speaker 2: starting with the educational Ebony Junior and continuing to more 536 00:31:02,520 --> 00:31:05,960 Speaker 2: teen centric magazines that did not exclusively target a black audience. 537 00:31:06,440 --> 00:31:09,760 Speaker 2: Perhaps telling, none of the magazines included in this gallery 538 00:31:09,760 --> 00:31:11,800 Speaker 2: had particularly long run times. 539 00:31:12,440 --> 00:31:16,120 Speaker 1: Magazine for Boys were also published and still are, but 540 00:31:16,160 --> 00:31:18,760 Speaker 1: the numbers are not too high. In fact, trying to 541 00:31:18,800 --> 00:31:21,320 Speaker 1: find specific publications and articles about the history of that 542 00:31:21,480 --> 00:31:25,840 Speaker 1: is not really readily available. Publications like Dirt, which was 543 00:31:25,880 --> 00:31:29,320 Speaker 1: released in nineteen ninety one with the emphasis on sports, music, movies, 544 00:31:29,360 --> 00:31:32,240 Speaker 1: and others, but it did not last too long. 545 00:31:32,680 --> 00:31:34,280 Speaker 2: There are a few, and we found a few, but 546 00:31:34,880 --> 00:31:37,600 Speaker 2: they didn't people don't talk about it. Essentially. One of 547 00:31:37,600 --> 00:31:41,320 Speaker 2: the first things that I did read when small publications 548 00:31:41,320 --> 00:31:45,040 Speaker 2: were coming out or specific columns were coming out, they 549 00:31:45,080 --> 00:31:48,280 Speaker 2: would just imply that the regular Life magazine were for 550 00:31:48,320 --> 00:31:51,800 Speaker 2: boys or the regular National geographics were for boys, so 551 00:31:52,240 --> 00:31:55,560 Speaker 2: it was interesting and very telling about what they saw 552 00:31:55,720 --> 00:31:58,120 Speaker 2: and much like what we talked about with Lafer Boys 553 00:31:58,240 --> 00:32:04,440 Speaker 2: and pay Well. So there's that The overall success of 554 00:32:04,480 --> 00:32:08,360 Speaker 2: these magazines were huge, and when that comes controversies. Studies 555 00:32:08,360 --> 00:32:11,080 Speaker 2: have come out showing that overall effects of these magazines 556 00:32:11,120 --> 00:32:14,240 Speaker 2: for young girls and women. Many argued that these types 557 00:32:14,240 --> 00:32:16,480 Speaker 2: of content was not only damaging to the self esteem 558 00:32:16,520 --> 00:32:20,280 Speaker 2: of young developing girls and teens, but also very dangerous 559 00:32:20,280 --> 00:32:25,520 Speaker 2: for them, including being overly sexualized from a young age 560 00:32:25,800 --> 00:32:29,520 Speaker 2: or being told to be sexual. I have also we 561 00:32:29,600 --> 00:32:33,040 Speaker 2: have also ran into many articles condemning all of these magazines. 562 00:32:33,360 --> 00:32:36,480 Speaker 2: Saw one specifically about seventeen recently like a couple of 563 00:32:36,560 --> 00:32:38,960 Speaker 2: years ago, and how damaging it was and she would 564 00:32:39,000 --> 00:32:40,880 Speaker 2: never allow for her teenage girls to look at them, 565 00:32:41,120 --> 00:32:44,760 Speaker 2: which is fine again, I get that, and a lot 566 00:32:44,800 --> 00:32:48,000 Speaker 2: of conversations about how they felt like those magazines ruined 567 00:32:48,000 --> 00:32:52,320 Speaker 2: them as adults now and agoers. Many have accused them 568 00:32:52,360 --> 00:32:56,960 Speaker 2: of teaching unhealthy gender stereotypes and causing damage for many generations. 569 00:32:57,720 --> 00:33:01,640 Speaker 2: And like many magazines and similar publications, they often focus 570 00:33:01,720 --> 00:33:04,240 Speaker 2: on stereotypical ideas, so when it comes to women, and 571 00:33:04,280 --> 00:33:07,120 Speaker 2: young girls and beyond that, criticizing them into buying their 572 00:33:07,160 --> 00:33:10,920 Speaker 2: way into perfection, and unfortunately, many teen magazines followed suit. 573 00:33:20,960 --> 00:33:24,480 Speaker 1: In a research article within the published book titled Body Image, 574 00:33:24,520 --> 00:33:27,680 Speaker 1: they write specifically about the effects of such magazines titled 575 00:33:27,720 --> 00:33:31,160 Speaker 1: Grooming ten year Old's Gender Stereotypes. A content analysis of 576 00:33:31,200 --> 00:33:36,360 Speaker 1: preteen and teen girl magazines and here's a quote. Mainstream magazines, 577 00:33:36,360 --> 00:33:39,680 Speaker 1: defined as those published by major media conglomerates in containing 578 00:33:39,720 --> 00:33:45,000 Speaker 1: commercial advertising, primarily feature women in stereotypically feminine roles or 579 00:33:45,080 --> 00:33:49,800 Speaker 1: as sexual objects. Content analyzes have found that these magazines 580 00:33:49,840 --> 00:33:54,320 Speaker 1: depict predominantly young Caucasian women with increasingly thin body types, 581 00:33:54,600 --> 00:33:59,080 Speaker 1: frequently displayed partially clothed and in sexual or submissive positions. 582 00:33:59,440 --> 00:34:04,000 Speaker 1: Similar have been found in mainstream magazines aimed at teenage viewers. 583 00:34:04,480 --> 00:34:09,560 Speaker 1: Content analyses of these magazines, eg. Seventeen, demonstrate that general 584 00:34:09,600 --> 00:34:14,440 Speaker 1: appearance and body problems are primary topics. For example, a 585 00:34:14,480 --> 00:34:17,720 Speaker 1: study of seventeen magazine found that girls' bodies are depicted 586 00:34:17,800 --> 00:34:21,759 Speaker 1: and described as problems that require maintenance to fix. Acne, 587 00:34:21,760 --> 00:34:24,879 Speaker 1: hair odour, and hip slash. Thy fat are targeted as 588 00:34:25,000 --> 00:34:29,600 Speaker 1: undesirable and unattractive features that require extensive body maintenance routines 589 00:34:29,680 --> 00:34:34,080 Speaker 1: to eliminate this Emphasis on appearance has been a dominant 590 00:34:34,080 --> 00:34:37,280 Speaker 1: focus in seventeen since at least the early nineteen sixties, 591 00:34:38,400 --> 00:34:42,279 Speaker 1: constituting approximately half of the magazine's content in nineteen sixty one, 592 00:34:42,520 --> 00:34:46,360 Speaker 1: nineteen seventy two, and nineteen eighty five. In addition, the 593 00:34:46,360 --> 00:34:50,120 Speaker 1: presence of dieting and exercise information has significantly increased in 594 00:34:50,239 --> 00:34:53,920 Speaker 1: mainstream teen girl magazines over the last fifty years, suggesting 595 00:34:53,920 --> 00:34:58,880 Speaker 1: that these magazines increasingly focus on solutions to appearance based problems. 596 00:35:00,719 --> 00:35:03,719 Speaker 2: Of course, with this in mind, we have to acknowledge 597 00:35:04,040 --> 00:35:07,400 Speaker 2: the way young people and girls specifically internalize these types 598 00:35:07,440 --> 00:35:11,000 Speaker 2: of ideas. Here's another quote from that research article. Several 599 00:35:11,080 --> 00:35:14,560 Speaker 2: studies have found that adolescent girls internalize media body ideals 600 00:35:14,560 --> 00:35:17,600 Speaker 2: to a greater degree and higher rates of body dissatisfaction 601 00:35:17,719 --> 00:35:21,440 Speaker 2: compared to adolescent boys. Experimental research has also shown that 602 00:35:21,520 --> 00:35:25,719 Speaker 2: exposure to magazine images of models predicts lower body satisfaction 603 00:35:25,840 --> 00:35:29,120 Speaker 2: and self esteem in adolescent girls. Even girls as young 604 00:35:29,120 --> 00:35:33,399 Speaker 2: as five show these patterns. These findings suggest that girls, 605 00:35:33,520 --> 00:35:37,040 Speaker 2: unlike boys, may begin to internalize cultural beauty standards portrayed 606 00:35:37,080 --> 00:35:40,359 Speaker 2: in media at a young age. And continue to do 607 00:35:40,440 --> 00:35:44,320 Speaker 2: so throughout development. So with the amount of meat content 608 00:35:44,680 --> 00:35:47,120 Speaker 2: young people consume, it isn't surprising to see how big 609 00:35:47,160 --> 00:35:50,279 Speaker 2: of an effect these kind of images can leave. And yeah, 610 00:35:50,320 --> 00:35:53,399 Speaker 2: again we are examples of this. We came from an 611 00:35:53,440 --> 00:35:57,400 Speaker 2: era of seeing tiny, tiny, tiny women and being told 612 00:35:57,440 --> 00:36:00,200 Speaker 2: if we're not this, then we're not worth their toime. 613 00:36:01,239 --> 00:36:08,000 Speaker 1: Yeah, and then being solved those products to make yourself 614 00:36:08,000 --> 00:36:11,120 Speaker 1: look that way when probably you never will. There's a 615 00:36:11,160 --> 00:36:14,880 Speaker 1: lot of as genetics, and it's also expensive. 616 00:36:15,440 --> 00:36:17,640 Speaker 2: And for some reason we believe the people who would 617 00:36:17,680 --> 00:36:22,399 Speaker 2: help them. I just remember the Suzanne Summers already, who 618 00:36:22,480 --> 00:36:26,520 Speaker 2: was tiny, tiny, tiny tiny, and she, because of her 619 00:36:26,560 --> 00:36:29,920 Speaker 2: body image, was able to sell thy masters like nobody's business, 620 00:36:30,320 --> 00:36:32,920 Speaker 2: and I believed it. I was really wanted one. Thank 621 00:36:32,920 --> 00:36:36,120 Speaker 2: god I didn't have the money, but I really did 622 00:36:36,120 --> 00:36:43,320 Speaker 2: want one anyway. So, but as a new era of 623 00:36:43,360 --> 00:36:46,439 Speaker 2: publication arose, so did the quality of content, and teen 624 00:36:46,520 --> 00:36:50,040 Speaker 2: magazines and many more in depth articles were starting to 625 00:36:50,040 --> 00:36:53,000 Speaker 2: be published. To be honest, seventeen started in an era 626 00:36:53,080 --> 00:36:56,000 Speaker 2: when young girls started to dream beyond a family and home. 627 00:36:56,640 --> 00:37:00,000 Speaker 2: Valentine's original image as the working woman's role model was 628 00:37:00,120 --> 00:37:02,920 Speaker 2: beyond the gender no norm at the time. Sure it 629 00:37:03,040 --> 00:37:06,040 Speaker 2: was clouded with capitalism and money making schemes, but it 630 00:37:06,120 --> 00:37:08,839 Speaker 2: was an idea that young girls wanted more and would 631 00:37:08,880 --> 00:37:11,160 Speaker 2: develop to be the decision makers when it comes to 632 00:37:11,239 --> 00:37:15,400 Speaker 2: consumership within the home and a little bigger fashion industry. 633 00:37:17,040 --> 00:37:21,360 Speaker 1: This is making me think of a joke that people 634 00:37:21,360 --> 00:37:23,520 Speaker 1: will say about Playboy. I like they read it for 635 00:37:23,640 --> 00:37:28,120 Speaker 1: the articles, so we you know, we didn't even talk 636 00:37:28,160 --> 00:37:29,800 Speaker 1: about that, and the boy. 637 00:37:29,560 --> 00:37:32,719 Speaker 2: We were not talked about. We have not talked about Playboy. 638 00:37:33,000 --> 00:37:38,799 Speaker 2: Dam you Eddie yours? I'm not doing that, all right, 639 00:37:38,840 --> 00:37:39,160 Speaker 2: all right? 640 00:37:40,760 --> 00:37:43,879 Speaker 1: As the teen celeb magazines grew in popularity, other teen 641 00:37:43,960 --> 00:37:46,680 Speaker 1: magazines came out as well. In nineteen eighty eight, we 642 00:37:46,719 --> 00:37:50,560 Speaker 1: had the first counter magazine to seventeen, Sassy Magazine. Here's 643 00:37:50,560 --> 00:37:54,759 Speaker 1: the quote from NPR. Sasse was the antithesis of the 644 00:37:54,800 --> 00:37:58,920 Speaker 1: homecoming Queen, Please Your Boyfriend culture. It published articles about 645 00:37:58,960 --> 00:38:02,359 Speaker 1: suicide and STD while seventeen was still teaching girls how 646 00:38:02,400 --> 00:38:03,600 Speaker 1: to get a void to notice you. 647 00:38:04,760 --> 00:38:04,960 Speaker 3: Right. 648 00:38:05,320 --> 00:38:08,480 Speaker 2: The magazine didn't last too long. It did stop publishing 649 00:38:08,560 --> 00:38:10,960 Speaker 2: in like the nineteen ninety four through nineteen ninety six. 650 00:38:11,000 --> 00:38:13,480 Speaker 2: There was two different dates, so there it is the 651 00:38:13,600 --> 00:38:16,719 Speaker 2: impact was long lasting. The founder, Sandra Yates, was an 652 00:38:16,760 --> 00:38:20,520 Speaker 2: Australian feminist who sought to bring men meaningful conversation to 653 00:38:20,719 --> 00:38:23,640 Speaker 2: teen magazines that took a bit of a dark look 654 00:38:23,800 --> 00:38:26,839 Speaker 2: at the culture at the time. The magazine was controversial 655 00:38:27,000 --> 00:38:30,920 Speaker 2: enough for groups like Women a Globe, which was an 656 00:38:30,960 --> 00:38:34,879 Speaker 2: evangelical group, to actually call for boycott. And then there's 657 00:38:34,960 --> 00:38:38,560 Speaker 2: Jane Pratt, who was the founding editor of SASE, and 658 00:38:38,600 --> 00:38:41,480 Speaker 2: she would go on to other publications with similar feels, 659 00:38:41,760 --> 00:38:45,400 Speaker 2: including Jane Magazine, which I know the magazine at the 660 00:38:45,440 --> 00:38:48,880 Speaker 2: time really wanted to change the look of teen girls magazines. 661 00:38:49,160 --> 00:38:53,200 Speaker 2: Here's a quote from a Washington Post article written by 662 00:38:53,400 --> 00:38:57,920 Speaker 2: Julia Carpenter which says, devoted readers remember Sassy, Jane and 663 00:38:58,000 --> 00:39:01,799 Speaker 2: other titles that published reporting on politics, feminism, identity and 664 00:39:01,880 --> 00:39:05,000 Speaker 2: more alongside fashion spreads through the nineteen nineties and early 665 00:39:05,040 --> 00:39:08,759 Speaker 2: two thousands. And in the late nineteen nineties we have 666 00:39:09,360 --> 00:39:12,400 Speaker 2: seen more publications talking about the deeper issues at hand 667 00:39:13,160 --> 00:39:16,799 Speaker 2: and even daring to call themselves feminist and asking their 668 00:39:16,840 --> 00:39:18,719 Speaker 2: teen readers are they feminists. 669 00:39:19,000 --> 00:39:22,160 Speaker 1: Here's a quote from the same Washington Post article. Editor 670 00:39:22,200 --> 00:39:24,920 Speaker 1: and writer Brandon Hawley led the charge at Elle Girl 671 00:39:25,040 --> 00:39:28,160 Speaker 1: when herst was first dipping its toes into the teen 672 00:39:28,360 --> 00:39:31,360 Speaker 1: mag business in two thousand and one. She recalls the 673 00:39:31,400 --> 00:39:34,279 Speaker 1: reaction when l Girl ran a cover story titled the 674 00:39:34,400 --> 00:39:38,560 Speaker 1: F Word? Are you a feminist? People were like, oh, feminism, 675 00:39:38,640 --> 00:39:41,800 Speaker 1: she says, adding that she finds it weird that seventeen 676 00:39:41,920 --> 00:39:45,560 Speaker 1: years later, we're still having this conversation. From those early 677 00:39:45,640 --> 00:39:48,400 Speaker 1: days of F word covers, Holly saw the teen magazine 678 00:39:48,480 --> 00:39:51,480 Speaker 1: landscape evolve and push the boundaries of what was considered 679 00:39:51,520 --> 00:39:54,879 Speaker 1: acceptable for teen readers. At Jane, where she worked from 680 00:39:54,880 --> 00:39:57,200 Speaker 1: two thousand and five to two thousand and seven, she 681 00:39:57,280 --> 00:40:01,240 Speaker 1: published reports on gay conversion therapy, SA, on work and money, 682 00:40:01,520 --> 00:40:04,680 Speaker 1: and even a multi page spread of readers submitted nudes 683 00:40:04,760 --> 00:40:06,760 Speaker 1: dubbed the Jane Guide to Breast. 684 00:40:07,960 --> 00:40:10,640 Speaker 2: Yeah. Yes, and we still have to ask that question. Yeah, 685 00:40:10,800 --> 00:40:12,839 Speaker 2: that's really annoying because I think this article is liked 686 00:40:12,880 --> 00:40:17,320 Speaker 2: from like twenty seventeen. Well, anyway, and when the magazine's 687 00:40:17,320 --> 00:40:20,040 Speaker 2: coming out strong, many others have followed this down the 688 00:40:20,080 --> 00:40:20,720 Speaker 2: same path. 689 00:40:21,400 --> 00:40:24,360 Speaker 1: Yeah, and I believe there's been a past episode about 690 00:40:24,480 --> 00:40:28,359 Speaker 1: teen Vogue In's particular when it comes to this. But yeah, 691 00:40:28,360 --> 00:40:30,959 Speaker 1: it wasn't too long ago that we saw changes within 692 00:40:31,480 --> 00:40:35,400 Speaker 1: teen Vogue, countering conservative narratives and defending their rights to 693 00:40:35,680 --> 00:40:39,600 Speaker 1: our autonomy. Here's a quote from that same Washington Post article. 694 00:40:40,040 --> 00:40:43,520 Speaker 1: In December, an online opinion piece headlined Donald Trump is 695 00:40:43,560 --> 00:40:48,279 Speaker 1: gaslighting America appeared in teen Vogue magazine. Within hours, the 696 00:40:48,320 --> 00:40:52,640 Speaker 1: harsh indictment of the then president elect exploded on the Internet, 697 00:40:53,000 --> 00:40:57,440 Speaker 1: comment sections erupted in debate, and egglevators trolled the writer 698 00:40:57,760 --> 00:41:00,960 Speaker 1: teen Vogue Weekend editor Lauren Duka on Twitter. But it 699 00:41:01,000 --> 00:41:03,560 Speaker 1: wasn't just the subject of the article that caused the uproar. 700 00:41:03,840 --> 00:41:06,399 Speaker 1: It was the nature of the publication that it ran in. 701 00:41:06,880 --> 00:41:09,880 Speaker 1: What was the political piece doing in a teen magazine? 702 00:41:10,840 --> 00:41:14,640 Speaker 2: Right? And many magazines have understood the importance of teaching 703 00:41:14,680 --> 00:41:17,759 Speaker 2: young girls and women about topics like these. Even in 704 00:41:17,840 --> 00:41:20,480 Speaker 2: nineteen ninety eight, they began to openly talk about the 705 00:41:20,520 --> 00:41:23,399 Speaker 2: issues at hand. Here's a quote in nineteen ninety eight, 706 00:41:23,440 --> 00:41:26,400 Speaker 2: when she was at Cosmo, girl A. Tusa Rubinstein had 707 00:41:26,480 --> 00:41:30,200 Speaker 2: launched a political series called Cosmo twenty twenty four, named 708 00:41:30,239 --> 00:41:32,600 Speaker 2: for the year when one of the magazine's oldest reader 709 00:41:33,120 --> 00:41:37,239 Speaker 2: could theoretically be elected the first female president which is 710 00:41:37,280 --> 00:41:39,560 Speaker 2: this year. I kind of want to go say we 711 00:41:39,640 --> 00:41:42,439 Speaker 2: have come back to that. Obviously, no, but I'm just saying. 712 00:41:43,880 --> 00:41:49,880 Speaker 2: Rubinstein and Feature seventeen editor and choquette interviewed leaders like 713 00:41:49,920 --> 00:41:54,759 Speaker 2: Madeline Albright, Barbara Walters, and yeah, Donald Trump about the 714 00:41:54,840 --> 00:41:57,880 Speaker 2: paths to professional success. The final Package, a collection of 715 00:41:57,920 --> 00:42:00,520 Speaker 2: advice and essays on success and career building, fit the 716 00:42:00,520 --> 00:42:04,520 Speaker 2: promise in Cosmo Girls tagline Born to Lead, and then 717 00:42:04,600 --> 00:42:07,799 Speaker 2: Rubenstein would go on to lead major similar changes to 718 00:42:07,840 --> 00:42:11,920 Speaker 2: seventeen magazine, again the original a tea magazine. 719 00:42:12,000 --> 00:42:14,279 Speaker 1: The growth of this type of change in these magazines 720 00:42:14,320 --> 00:42:17,600 Speaker 1: has impacted the industry as a whole. Here's a quote 721 00:42:18,040 --> 00:42:21,040 Speaker 1: to end with about the radical but not so radical changes. 722 00:42:22,280 --> 00:42:24,880 Speaker 1: So when Holly thinks about her time at teen magazine 723 00:42:24,920 --> 00:42:27,680 Speaker 1: and their history from El Girl to Jane and now 724 00:42:27,719 --> 00:42:30,239 Speaker 1: to teen Vogue, she thinks about her eight year old 725 00:42:30,280 --> 00:42:33,919 Speaker 1: son's friend, Fiona. Fiona loves lipgoss, but she can also 726 00:42:34,000 --> 00:42:36,759 Speaker 1: ride backward on a surfboard. At the Women's March on 727 00:42:36,880 --> 00:42:40,640 Speaker 1: Washington in January twenty seventeen, she held her own protest sign. 728 00:42:40,920 --> 00:42:44,080 Speaker 1: Girls like Fiona don't need just any magazine, Holly says, 729 00:42:44,320 --> 00:42:47,560 Speaker 1: they need a guide to womanhood that doesn't preach or condescend, 730 00:42:47,880 --> 00:42:51,759 Speaker 1: but instead educates and uplifts and most important reflects the 731 00:42:51,800 --> 00:42:56,000 Speaker 1: girls who are reading it. Teen magazines today are introducing 732 00:42:56,080 --> 00:42:59,480 Speaker 1: girls to feminism that isn't broad burning, which is also cool, 733 00:42:59,600 --> 00:43:03,399 Speaker 1: she said, But you can be feminine and a feminist. 734 00:43:03,440 --> 00:43:07,239 Speaker 2: Right And I think that's really important for looking at publications. 735 00:43:07,239 --> 00:43:10,080 Speaker 2: And yes, we're looking at more online publications more than anything. 736 00:43:10,360 --> 00:43:13,440 Speaker 2: But yes, there are obvious magazines still out and about 737 00:43:14,040 --> 00:43:17,680 Speaker 2: collectibles even if you want and enable to get a 738 00:43:17,680 --> 00:43:20,360 Speaker 2: hold up. But we know that today that kind of 739 00:43:20,760 --> 00:43:24,000 Speaker 2: written medium is getting less and less and less, and 740 00:43:24,080 --> 00:43:29,240 Speaker 2: a lot of magazines have folded throughout the years. We've 741 00:43:29,760 --> 00:43:32,160 Speaker 2: we've seen major histories, things that I the hope we're 742 00:43:32,160 --> 00:43:34,920 Speaker 2: still existing does not exist well, like that's that's one 743 00:43:34,920 --> 00:43:38,040 Speaker 2: of the things I've discovered in this research. But the 744 00:43:38,320 --> 00:43:41,399 Speaker 2: magazines like teen Vogue obviously have played a really important role, 745 00:43:41,520 --> 00:43:45,480 Speaker 2: especially in the last two elections as well as seventeen, 746 00:43:45,680 --> 00:43:48,520 Speaker 2: as well as Jane Magazine. We haven't talked about Miss 747 00:43:48,600 --> 00:43:52,160 Speaker 2: magazine at all. We haven't talked about magazine, which I 748 00:43:52,200 --> 00:43:53,759 Speaker 2: realized that we're gonna have to come back to, but 749 00:43:53,800 --> 00:43:56,160 Speaker 2: I don't. I'm not I'm not going to promise when anyway. 750 00:43:57,000 --> 00:43:59,640 Speaker 2: But all of those things are important. But teen magazines 751 00:43:59,760 --> 00:44:04,480 Speaker 2: have really really changed an atmosphere and the environment in 752 00:44:04,480 --> 00:44:07,600 Speaker 2: general when it comes to young girls and what we've become. 753 00:44:07,880 --> 00:44:10,120 Speaker 2: And it may be things like the nineteen ninety eight 754 00:44:10,200 --> 00:44:14,360 Speaker 2: article which talks about encouraging girls to think about being 755 00:44:14,480 --> 00:44:17,640 Speaker 2: the first female president. Like, all of these things are 756 00:44:17,880 --> 00:44:22,279 Speaker 2: pretty significant in our culture and it shows today why 757 00:44:22,320 --> 00:44:25,360 Speaker 2: we need to pay attention to the historical context and 758 00:44:25,440 --> 00:44:26,880 Speaker 2: what has changed throughout the years. 759 00:44:27,560 --> 00:44:34,920 Speaker 1: Yes, absolutely, absolutely, well listeners, If you have any memories 760 00:44:34,960 --> 00:44:37,920 Speaker 1: with teen magazines, any thoughts, if you had a shrine 761 00:44:37,960 --> 00:44:45,360 Speaker 1: of your own perhaps, or any collectible issues, let us know. 762 00:44:46,880 --> 00:44:49,920 Speaker 1: You can email us at Stephaniamomsteph at iHeartMedia dot com. 763 00:44:50,120 --> 00:44:52,080 Speaker 1: You can find us on Twitter at mom step Podcasts, 764 00:44:52,160 --> 00:44:54,520 Speaker 1: or on TikTok and Instagram at steff when ever told 765 00:44:54,560 --> 00:44:56,640 Speaker 1: you we have a tea public store and we have 766 00:44:56,640 --> 00:44:58,600 Speaker 1: a book you can get wherever you get your books. 767 00:44:58,840 --> 00:45:02,160 Speaker 1: Thanks is always too, super producer Christina, executive producer and 768 00:45:02,200 --> 00:45:03,480 Speaker 1: our contributor Joey. 769 00:45:03,200 --> 00:45:05,120 Speaker 2: Thank you and thanks to you for listening. 770 00:45:05,320 --> 00:45:07,200 Speaker 1: Steffan never told you us direction of iHeart Radio. For 771 00:45:07,280 --> 00:45:08,880 Speaker 1: more podcasts from my heart Radio, you can check out 772 00:45:08,920 --> 00:45:11,359 Speaker 1: the iHeartRadio Apple podcast, or, if you listen to your 773 00:45:11,360 --> 00:45:13,800 Speaker 1: favorite show, h