1 00:00:05,280 --> 00:00:07,560 Speaker 1: Welcome to Money Making Conversations. It's the show that she 2 00:00:07,600 --> 00:00:10,319 Speaker 1: has the secrets of success experience firsthand by marketing and 3 00:00:10,360 --> 00:00:13,280 Speaker 1: Brandon expert Rashan McDonald. I will know he's giving me 4 00:00:13,280 --> 00:00:16,800 Speaker 1: advice to many occasions and incasion didn't notice. I'm not broke. 5 00:00:17,320 --> 00:00:20,640 Speaker 1: You know. He'll be interviewing celebrity CEOs, entrepreneurs and industry 6 00:00:20,680 --> 00:00:23,000 Speaker 1: decision makers. It's what he likes to do. It's what 7 00:00:23,079 --> 00:00:25,480 Speaker 1: he likes to share. Now it's time to hear from 8 00:00:25,520 --> 00:00:30,560 Speaker 1: my man, Rashan McDonald. Money making conversations. Here we come. Yes, Yes, 9 00:00:30,600 --> 00:00:34,040 Speaker 1: some money making conversations. Wow, coming up on two years. 10 00:00:34,680 --> 00:00:37,680 Speaker 1: Two years something I thought I'd just do for four weeks. 11 00:00:39,040 --> 00:00:41,199 Speaker 1: I don't know if that's good. And I was just 12 00:00:42,080 --> 00:00:44,800 Speaker 1: I didn't have the vision or something just called on. 13 00:00:44,920 --> 00:00:47,800 Speaker 1: And sometimes the things that you do just just catch 14 00:00:47,840 --> 00:00:51,279 Speaker 1: on and then they become unplanned success stories. But when 15 00:00:51,320 --> 00:00:54,040 Speaker 1: it becomes unplanned, you better put a plan together to 16 00:00:54,080 --> 00:00:57,520 Speaker 1: create longevity. And two years later we have created longevity 17 00:00:57,840 --> 00:01:01,080 Speaker 1: with incredible guests. Uh save the lot of people are 18 00:01:01,000 --> 00:01:03,440 Speaker 1: a lot of money by giving the advice that they 19 00:01:03,440 --> 00:01:07,200 Speaker 1: will probably gotten somewhere online or googled it when you 20 00:01:07,319 --> 00:01:09,640 Speaker 1: don't google when you can hear me talking and tell 21 00:01:09,720 --> 00:01:11,759 Speaker 1: you or hearing other people on my show talk about 22 00:01:11,800 --> 00:01:15,360 Speaker 1: their stories about about commitment. And that's what success is, 23 00:01:15,400 --> 00:01:18,600 Speaker 1: tied to commitment and a plan once you become committed, 24 00:01:18,800 --> 00:01:22,039 Speaker 1: and also not deviating from that plan because you suddenly 25 00:01:22,040 --> 00:01:25,520 Speaker 1: want to create a shortcut. Well, those short cuts took success. 26 00:01:30,560 --> 00:01:32,880 Speaker 1: Welcome to Money Making Conversations. It's the show that she 27 00:01:32,920 --> 00:01:35,680 Speaker 1: has the secrets of success experience firsthand by marketing and 28 00:01:35,760 --> 00:01:38,679 Speaker 1: Brandon expert Rashan McDonald. I will know he's giving me 29 00:01:38,720 --> 00:01:41,000 Speaker 1: advice on many occasions. In the case you didn't notice, 30 00:01:41,440 --> 00:01:44,840 Speaker 1: I'm not broke, you know, he'll be interviewing celebrity CEOs, 31 00:01:45,080 --> 00:01:48,080 Speaker 1: entrepreneurs and industry decision makers. It's what he likes to do. 32 00:01:48,360 --> 00:01:50,720 Speaker 1: It's what he likes to share. Now it's time to 33 00:01:50,760 --> 00:01:54,760 Speaker 1: hear from my man, Rashan McDonald money making Conversations. Here 34 00:01:54,800 --> 00:01:58,200 Speaker 1: we come, money making conversation. How do you take an idea? 35 00:01:58,680 --> 00:02:00,560 Speaker 1: And it was just an idea I did on Facebook 36 00:02:00,560 --> 00:02:04,240 Speaker 1: page which money Making Conversations. Every Monday, I would answer 37 00:02:05,200 --> 00:02:11,200 Speaker 1: questions that people will post about life credit, small entrepreneurship opportunities. 38 00:02:11,440 --> 00:02:13,880 Speaker 1: I would give an advice and guidance on my Facebook page. 39 00:02:13,880 --> 00:02:18,480 Speaker 1: That's how I started money Making Conversation. Uh. Almost two 40 00:02:18,560 --> 00:02:22,360 Speaker 1: years ago, like May of t seen, I decided to 41 00:02:22,680 --> 00:02:25,400 Speaker 1: go on the radio in Houston, Texas, and I decided 42 00:02:25,400 --> 00:02:28,280 Speaker 1: for two months, I was gonna use Money Making Conversation 43 00:02:28,360 --> 00:02:31,720 Speaker 1: platform to promote my brand, just to get my name 44 00:02:31,760 --> 00:02:34,359 Speaker 1: out that I just finished manager Steve Harvey. I was 45 00:02:34,400 --> 00:02:37,040 Speaker 1: just trying to find my voice. Uh, I didn't know 46 00:02:37,639 --> 00:02:40,560 Speaker 1: you manage somebody seventeen years, you kind of figure that 47 00:02:40,720 --> 00:02:44,040 Speaker 1: you neither need to get a lane for you because 48 00:02:44,080 --> 00:02:47,080 Speaker 1: I didn't have a lane. And so Money Making Conversations 49 00:02:47,120 --> 00:02:50,160 Speaker 1: was launched as an eight week platform. In that eight 50 00:02:50,160 --> 00:02:52,720 Speaker 1: week platform, all the celebrities called my show because I 51 00:02:52,720 --> 00:02:56,280 Speaker 1: have the relationship with celebrities. And then that then I 52 00:02:56,400 --> 00:02:58,200 Speaker 1: said I didn't like the show because I didn't know 53 00:02:58,240 --> 00:03:00,520 Speaker 1: what I was talking about. I didn't know what they 54 00:03:00,600 --> 00:03:04,600 Speaker 1: called me because I used to manage Steve Harvey or 55 00:03:04,800 --> 00:03:06,960 Speaker 1: they called me thinking I might get Steve on one 56 00:03:07,040 --> 00:03:09,440 Speaker 1: of the talk shows that I was producing with Steve 57 00:03:09,520 --> 00:03:12,680 Speaker 1: R Radio show. So I said, stop, I need to 58 00:03:12,680 --> 00:03:15,120 Speaker 1: figure out why people are calling me. I need to 59 00:03:15,200 --> 00:03:17,960 Speaker 1: understand what is money making conversation is all about well, 60 00:03:18,000 --> 00:03:20,560 Speaker 1: I'll discovered. The money making conversations about you is about 61 00:03:20,560 --> 00:03:22,840 Speaker 1: the information that I need to provide to you, information 62 00:03:22,880 --> 00:03:25,600 Speaker 1: that I have, take my life experiences as an entertainer 63 00:03:26,000 --> 00:03:29,360 Speaker 1: and as an entrepreneur an educator. My degree is in 64 00:03:29,400 --> 00:03:33,839 Speaker 1: Mathematics Corporate Experience. I work for IBM. Take all that 65 00:03:34,160 --> 00:03:37,320 Speaker 1: information and put it in a bottle and let people 66 00:03:37,360 --> 00:03:40,120 Speaker 1: come in and pop the cork. I become the g D. 67 00:03:41,440 --> 00:03:44,840 Speaker 1: I come out. What is your wish information? Mr McDonald 68 00:03:45,160 --> 00:03:47,720 Speaker 1: will ask me and I will tell you. And that's 69 00:03:47,720 --> 00:03:50,800 Speaker 1: what I did. I started telling people. It went to 70 00:03:51,360 --> 00:03:53,200 Speaker 1: three months and went to four months. Now we're going 71 00:03:53,240 --> 00:03:56,880 Speaker 1: on two years and money making conversation. I must say 72 00:03:56,880 --> 00:03:59,240 Speaker 1: I'm getting the top guests, and the guests are calling 73 00:03:59,600 --> 00:04:01,720 Speaker 1: because I have something to talk about and I'm giving 74 00:04:01,760 --> 00:04:04,360 Speaker 1: the platform to talk on the phone. Is one of 75 00:04:04,360 --> 00:04:06,400 Speaker 1: my favorite people. And we're just gonna tell you, I've 76 00:04:06,400 --> 00:04:09,320 Speaker 1: been watching this dude for a long time. You hear something, 77 00:04:09,360 --> 00:04:11,320 Speaker 1: You're here about these credits and after the credits, we're 78 00:04:11,320 --> 00:04:13,680 Speaker 1: gonna talk about my next guest. As an actor of 79 00:04:13,800 --> 00:04:17,400 Speaker 1: great versatility, He's a two time n double a CP 80 00:04:17,520 --> 00:04:21,280 Speaker 1: Image Award, winning Actor Screenwriting Arthur. I first saw him 81 00:04:21,279 --> 00:04:24,120 Speaker 1: on the hit comedy series Spend City, for which he 82 00:04:24,160 --> 00:04:27,840 Speaker 1: received two n Double A CP Image Awards, while simultaneously 83 00:04:27,880 --> 00:04:31,400 Speaker 1: doing double duty at sports agent Stanley on the HBO 84 00:04:31,440 --> 00:04:34,880 Speaker 1: series All of I'm Just That All the Sailors Serious 85 00:04:34,960 --> 00:04:39,000 Speaker 1: was crazy, while Sam That was the Best Boatman completely 86 00:04:39,040 --> 00:04:43,039 Speaker 1: recurring role on Madam's Secretary, and prior to that, he 87 00:04:43,080 --> 00:04:45,520 Speaker 1: did double duty as a serious regular on Nickelodeon with 88 00:04:45,760 --> 00:04:49,159 Speaker 1: Instant Moms, Opted My Girl Tamra, who I worked with 89 00:04:49,240 --> 00:04:53,560 Speaker 1: on Sister Sister, and recurred as Charlie seens Breath Charlie 90 00:04:53,600 --> 00:04:57,000 Speaker 1: Sheen's best friend on the FX series Anger Management. In 91 00:04:57,040 --> 00:05:00,000 Speaker 1: addition here, the recurring series on CBS The Good One. 92 00:05:00,520 --> 00:05:03,159 Speaker 1: The Good Fight, is a spin off of the of 93 00:05:03,200 --> 00:05:06,200 Speaker 1: the of the of the Good Wife, which Michael had 94 00:05:06,240 --> 00:05:11,440 Speaker 1: a recurring role as Julius Kane. Please welcome to money 95 00:05:11,480 --> 00:05:14,159 Speaker 1: making conversations. I'm happy to have them on my show. 96 00:05:14,560 --> 00:05:20,240 Speaker 1: Michael Boatman. Hello, Hello, Hello, Michael, happy to be here. 97 00:05:20,560 --> 00:05:25,240 Speaker 1: That's a lot, man, that's a lot. You know I've 98 00:05:25,240 --> 00:05:28,400 Speaker 1: been I've been very fortunate. Happy to say, well, you 99 00:05:28,400 --> 00:05:31,640 Speaker 1: know the thing about it is that you you you 100 00:05:31,720 --> 00:05:35,240 Speaker 1: played all your roles with comedic dignity. You know what 101 00:05:35,240 --> 00:05:37,320 Speaker 1: I'm saying is that is that like right now, are 102 00:05:37,360 --> 00:05:40,360 Speaker 1: you're playing a lawyer right now? Correct? I am okay, 103 00:05:40,400 --> 00:05:42,520 Speaker 1: I'm on the good fight, like like on and and 104 00:05:42,520 --> 00:05:45,560 Speaker 1: and so You've always, when I said comedic dignity, you've 105 00:05:45,600 --> 00:05:48,680 Speaker 1: been able to take all these white college jobs and 106 00:05:48,720 --> 00:05:55,520 Speaker 1: make them funny. And I record is saying that, yes, absolutely, 107 00:05:55,600 --> 00:05:59,760 Speaker 1: And you know I've always I thought about, you know, 108 00:06:00,560 --> 00:06:03,560 Speaker 1: the kinds of roles and the kinds of actors when 109 00:06:03,560 --> 00:06:05,880 Speaker 1: I was a kid. You know, I didn't know when 110 00:06:05,920 --> 00:06:07,960 Speaker 1: I was a kid that I wanted to be an actor. 111 00:06:08,000 --> 00:06:10,880 Speaker 1: I I really wanted actually a career in the sciences. 112 00:06:10,960 --> 00:06:14,599 Speaker 1: I was always interested in um, the ocean, and I 113 00:06:14,680 --> 00:06:16,919 Speaker 1: was interested in space. I mean, what little kid hasn't 114 00:06:16,960 --> 00:06:19,000 Speaker 1: said that they wanted to be an astronaut. But you know, 115 00:06:19,120 --> 00:06:21,480 Speaker 1: I wanted to be an astronaut for a while. And 116 00:06:21,520 --> 00:06:24,240 Speaker 1: so the arts and performance wasn't really something that I 117 00:06:24,560 --> 00:06:27,720 Speaker 1: paid attention to, but I did always for some reason. 118 00:06:28,480 --> 00:06:31,960 Speaker 1: I was always drawn to you know. And like in 119 00:06:32,080 --> 00:06:34,560 Speaker 1: Chicago where I grew up, we had this great public 120 00:06:34,600 --> 00:06:38,920 Speaker 1: television channel w T t W, and they had theater. 121 00:06:39,160 --> 00:06:42,520 Speaker 1: They would have plays and things on on on late 122 00:06:42,640 --> 00:06:45,159 Speaker 1: nights on Sundays, and for some reason that stuff sort 123 00:06:45,160 --> 00:06:48,120 Speaker 1: of drew me, and I was just sort of always 124 00:06:48,120 --> 00:06:50,159 Speaker 1: interested in it. But I thought I was going to be, 125 00:06:50,240 --> 00:06:53,240 Speaker 1: you know, off figuring out how the ocean works or 126 00:06:53,360 --> 00:06:56,839 Speaker 1: you know, solar energy or something. And and then life 127 00:06:56,880 --> 00:06:59,520 Speaker 1: took turns the way life does, and I found myself 128 00:07:00,040 --> 00:07:03,520 Speaker 1: became an actor and found something that I also really 129 00:07:03,560 --> 00:07:06,400 Speaker 1: loved to do, and so um, you know, it's just 130 00:07:07,240 --> 00:07:09,880 Speaker 1: it's just funny, how you know. Obviously life, you know, 131 00:07:10,120 --> 00:07:12,800 Speaker 1: it can throw curves at you. And do you take 132 00:07:12,880 --> 00:07:15,280 Speaker 1: lemons and make lemonade? I guess you know, well you've 133 00:07:15,280 --> 00:07:19,960 Speaker 1: been making a punch uh, strawberry shoulder, Uh, you know, 134 00:07:20,040 --> 00:07:23,320 Speaker 1: ruby or floats you've been you know, let's let's talk 135 00:07:23,320 --> 00:07:25,720 Speaker 1: about you know, when I first saw you, I first 136 00:07:25,760 --> 00:07:27,520 Speaker 1: saw you, I guess I kind of saw you on 137 00:07:27,560 --> 00:07:30,040 Speaker 1: two things. I saw you on Spen City and then Arless, 138 00:07:30,080 --> 00:07:33,600 Speaker 1: And those are really two different shows. One was the 139 00:07:34,000 --> 00:07:36,320 Speaker 1: television and then one was cable, which they could go 140 00:07:36,480 --> 00:07:39,640 Speaker 1: edgy and go edgy. Okay, how were you able to 141 00:07:39,680 --> 00:07:44,200 Speaker 1: balance those two different scripts, those two different writing styles? 142 00:07:44,480 --> 00:07:46,720 Speaker 1: And but then here's the funny part about it. I said, 143 00:07:47,240 --> 00:07:50,040 Speaker 1: I guess the compliment you did not you were not 144 00:07:50,120 --> 00:07:54,720 Speaker 1: the same character on both shows. You know, it was funny. 145 00:07:54,760 --> 00:07:59,560 Speaker 1: Those jobs came around almost actually strangely enough, on the 146 00:07:59,640 --> 00:08:03,360 Speaker 1: same day. And UM, I had auditions and met both 147 00:08:03,400 --> 00:08:05,680 Speaker 1: of them. And this would have been in nineteen six now. 148 00:08:06,480 --> 00:08:09,440 Speaker 1: And Carter Haywood, who was the character I played on 149 00:08:09,480 --> 00:08:13,520 Speaker 1: Spin City, UM was an activist and you know, sort 150 00:08:13,520 --> 00:08:15,960 Speaker 1: of a loud mouth and kind of a troublemaker. And 151 00:08:16,240 --> 00:08:20,600 Speaker 1: UM Stanley who Stanley Batson, who was the money maker, 152 00:08:20,640 --> 00:08:24,600 Speaker 1: the money man on for the artist Michael's UM sports 153 00:08:24,640 --> 00:08:27,760 Speaker 1: agency firm which was on our lists, was kind of 154 00:08:27,800 --> 00:08:32,440 Speaker 1: stiff and conservative, and and UM, I just enjoyed both 155 00:08:32,520 --> 00:08:36,040 Speaker 1: sort of trying to play sort of both extremes. You know, 156 00:08:36,080 --> 00:08:38,320 Speaker 1: both of those characters kind of had their own kind 157 00:08:38,320 --> 00:08:41,240 Speaker 1: of comic dignity as you as you sort of noted. 158 00:08:41,320 --> 00:08:44,559 Speaker 1: But you know, I'm always interested. I think most actors 159 00:08:44,600 --> 00:08:47,440 Speaker 1: are interested in in kind of what makes people tick 160 00:08:47,559 --> 00:08:50,200 Speaker 1: and the way people move and the way people speak, 161 00:08:50,280 --> 00:08:53,120 Speaker 1: and so I I always found I mean, you know, 162 00:08:53,440 --> 00:08:56,240 Speaker 1: any actor sort of takes elements that he or she 163 00:08:56,440 --> 00:09:01,080 Speaker 1: finds within himself of herself and tried to to magnify them, 164 00:09:01,120 --> 00:09:03,160 Speaker 1: and so it was it was just fun. I mean, 165 00:09:03,520 --> 00:09:06,960 Speaker 1: we fortunately, UM shot at different times of the year. 166 00:09:07,080 --> 00:09:10,920 Speaker 1: So Spin City we would start in September in the fall, 167 00:09:11,000 --> 00:09:15,280 Speaker 1: and mission May late May, and that usually meant we 168 00:09:15,679 --> 00:09:17,440 Speaker 1: I would start up, you know, I would finished spin 169 00:09:17,480 --> 00:09:19,520 Speaker 1: City just in time to head out to l A. 170 00:09:19,559 --> 00:09:22,079 Speaker 1: We shot Spin City in New York. We've finished there, 171 00:09:22,080 --> 00:09:24,000 Speaker 1: and I'd head out to l A and for three months, 172 00:09:24,040 --> 00:09:25,920 Speaker 1: spent three months in l A working on our list, 173 00:09:26,000 --> 00:09:29,120 Speaker 1: and so I had a great amount of time to 174 00:09:29,200 --> 00:09:31,720 Speaker 1: kind of, you know, constantly sort of be thinking about 175 00:09:31,800 --> 00:09:34,000 Speaker 1: both characters and kind of and of course, obviously the 176 00:09:34,040 --> 00:09:37,079 Speaker 1: demands of every episode are different that you basically are 177 00:09:37,160 --> 00:09:39,319 Speaker 1: the character of the script needs you to be that week. 178 00:09:39,440 --> 00:09:42,840 Speaker 1: So um, but they always and any good writer, like 179 00:09:42,880 --> 00:09:46,120 Speaker 1: any great, great writing staff that I've worked with on 180 00:09:46,200 --> 00:09:49,040 Speaker 1: all the shows I've done, they they also see what 181 00:09:49,440 --> 00:09:51,720 Speaker 1: the actor can do and what they're good at, and 182 00:09:51,720 --> 00:09:53,960 Speaker 1: they sort of begin to write towards those strengths. And 183 00:09:54,000 --> 00:09:56,720 Speaker 1: so I was very fortunate in both of those instants. 184 00:09:56,800 --> 00:09:59,760 Speaker 1: Thank you man, thank you for being you. I gotta 185 00:09:59,760 --> 00:10:02,920 Speaker 1: say that, thank you for this journey of just watching 186 00:10:02,960 --> 00:10:07,800 Speaker 1: your resume and if and you are blessing to African 187 00:10:07,800 --> 00:10:11,200 Speaker 1: Americans because of the fact that you show dignity. And 188 00:10:11,400 --> 00:10:14,600 Speaker 1: in the world when reality shows were taken over and 189 00:10:14,679 --> 00:10:17,280 Speaker 1: we had no black people or no African Americans to 190 00:10:17,640 --> 00:10:20,880 Speaker 1: call upon with respect, you was a TV brother. And 191 00:10:20,880 --> 00:10:22,840 Speaker 1: I want to thank you, man. I want to thank you, 192 00:10:22,920 --> 00:10:27,760 Speaker 1: thank you very much. Again. He's on my show Money 193 00:10:27,840 --> 00:10:30,200 Speaker 1: Making Conversation. You can catch him on The Good Fight 194 00:10:30,440 --> 00:10:35,599 Speaker 1: that's the CBS. He plays a lawyer. Please everybody applause 195 00:10:35,760 --> 00:10:49,800 Speaker 1: my man, Michael Boatman. We'll be right back with more 196 00:10:50,120 --> 00:10:53,280 Speaker 1: from Marsan McDonald and Moneymaking Conversations. Don't touch that down. 197 00:10:55,040 --> 00:10:56,640 Speaker 1: I was looking for a better way to check in 198 00:10:56,640 --> 00:10:58,440 Speaker 1: on our house while I was at work and a 199 00:10:58,480 --> 00:11:01,600 Speaker 1: friend recommended Blank. 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Land a new job with Express Employment professionals. 236 00:12:55,720 --> 00:12:58,160 Speaker 1: My next guest has worked behind the scenes at the 237 00:12:58,160 --> 00:13:01,680 Speaker 1: Food Network studios in Manhattan, New York, developing recipes for 238 00:13:01,720 --> 00:13:04,599 Speaker 1: top shows. Has been a guest on several television and 239 00:13:04,720 --> 00:13:09,840 Speaker 1: radio programmers, including NBC's Today Show, Food Networks, Guys, Grocery Games, 240 00:13:10,040 --> 00:13:13,480 Speaker 1: and travel Channels Park Secrets. Currently, his products are being 241 00:13:13,520 --> 00:13:16,120 Speaker 1: sold and over two hundred stopping shops in New York, 242 00:13:16,160 --> 00:13:20,280 Speaker 1: New Jersey, Rhode Island, Connecticut, and Massachusetts. Keith Lauren Global, 243 00:13:20,440 --> 00:13:24,040 Speaker 1: LLC is a spice company blends designer products for the grocery, 244 00:13:24,080 --> 00:13:28,480 Speaker 1: retail and food service industries. Please welcome to Money Making Conversations. 245 00:13:28,520 --> 00:13:35,120 Speaker 1: The Spice King, Chef Keith Lauren, what's happening to my brother? 246 00:13:35,160 --> 00:13:36,840 Speaker 1: Thank you so much for having me man's honor to 247 00:13:36,840 --> 00:13:38,839 Speaker 1: speak with you today. Man, well, I appreciate that. I 248 00:13:38,880 --> 00:13:41,559 Speaker 1: appreciate that, you know, honor talk. You know. But I'm 249 00:13:41,559 --> 00:13:43,840 Speaker 1: a foodie. I like good food. You sent me in 250 00:13:43,840 --> 00:13:47,520 Speaker 1: your spices. I use your spices and I'm happy Camper. 251 00:13:48,320 --> 00:13:51,719 Speaker 1: Oh God, bless you, man, God bless you. Well. I 252 00:13:51,840 --> 00:13:53,559 Speaker 1: tell what I say. I'm a foodie. What are you? 253 00:13:53,640 --> 00:13:56,319 Speaker 1: What your chef? You got all these titles? What are 254 00:13:56,360 --> 00:13:59,079 Speaker 1: you to food? Are you? Are you are preparer or 255 00:13:59,200 --> 00:14:02,720 Speaker 1: your eater? What attracts you to food? Listen, I'm all 256 00:14:02,760 --> 00:14:04,960 Speaker 1: of it, man. I call myself the Spice King because 257 00:14:05,000 --> 00:14:07,160 Speaker 1: I've dedicated my whole life to making the world's best 258 00:14:07,160 --> 00:14:09,840 Speaker 1: taste and flavors. Man, Listen, when I eat something, incot 259 00:14:09,920 --> 00:14:11,440 Speaker 1: to taste like something. You know what I mean? Can 260 00:14:11,520 --> 00:14:14,040 Speaker 1: nobody sold meself mean nothing or give me nothing but 261 00:14:14,160 --> 00:14:16,480 Speaker 1: your salt and pepper. It has to be seized and marinated. Man. 262 00:14:16,559 --> 00:14:19,240 Speaker 1: So my contribution to the world is making people's food 263 00:14:19,280 --> 00:14:21,600 Speaker 1: taste better, making their lives taste better. And that's what 264 00:14:21,640 --> 00:14:24,880 Speaker 1: I'm here for. Well, you know the word marinated. You know, 265 00:14:24,920 --> 00:14:28,160 Speaker 1: I I throughout my life I always heard the word marinade. 266 00:14:28,200 --> 00:14:34,440 Speaker 1: What exactly is marinating food? Meat? To me? Marinating is 267 00:14:34,520 --> 00:14:39,320 Speaker 1: like for play. You know, you take your time, you 268 00:14:39,440 --> 00:14:45,200 Speaker 1: prepare it, you seison it so that all the flavors 269 00:14:45,200 --> 00:14:47,360 Speaker 1: can get into the meat and it tenderizes it and 270 00:14:47,400 --> 00:14:51,160 Speaker 1: so when you partake of it, it's an experience. So 271 00:14:51,200 --> 00:14:53,400 Speaker 1: it's really important when they ask you to marinade. It's 272 00:14:53,440 --> 00:14:56,080 Speaker 1: important that you don't skip that step. That's what you're saying. 273 00:14:56,200 --> 00:14:58,800 Speaker 1: You can't skip it. You can't skip it. Man. The 274 00:14:58,840 --> 00:15:00,680 Speaker 1: flavor has to go all the it to the bone. 275 00:15:01,320 --> 00:15:04,440 Speaker 1: So like you know, marinade, marinade, meat is big, and 276 00:15:04,520 --> 00:15:08,760 Speaker 1: barbecue gotta marinate the brisket gotta marinade. Put that, put that, 277 00:15:08,800 --> 00:15:11,400 Speaker 1: put that seasoning on those ribs so they can come 278 00:15:11,400 --> 00:15:14,920 Speaker 1: back right. What what? What? What items do you feel like? 279 00:15:15,640 --> 00:15:18,960 Speaker 1: Is marinade and big? When it comes to steaks and 280 00:15:18,960 --> 00:15:22,480 Speaker 1: the fish is that that well? Well, um, different different 281 00:15:22,520 --> 00:15:25,840 Speaker 1: meats take different preparations. So you mentioned steak. With steak, 282 00:15:26,520 --> 00:15:30,120 Speaker 1: I just like to marinate it in oils because I'll 283 00:15:30,200 --> 00:15:33,280 Speaker 1: use I'll use oil with with crushed garlic, and shallatte 284 00:15:33,280 --> 00:15:35,440 Speaker 1: and whatever spices I want to make ribs, you need 285 00:15:35,480 --> 00:15:38,240 Speaker 1: a little bit of acid um, and you need those 286 00:15:38,640 --> 00:15:41,760 Speaker 1: great barbecue rubs to get into it. And the acid 287 00:15:41,800 --> 00:15:44,320 Speaker 1: helps it go throughout and helps tender rise it. And 288 00:15:44,360 --> 00:15:46,960 Speaker 1: fish fish you don't marinate too long because it's such 289 00:15:47,000 --> 00:15:50,160 Speaker 1: a tender type of the meat. So I would say 290 00:15:50,200 --> 00:15:54,480 Speaker 1: that maybe ten minutes, ten minutes that's on fish. And 291 00:15:54,480 --> 00:15:56,520 Speaker 1: and a lot of people like my wife, she loves 292 00:15:56,520 --> 00:16:01,840 Speaker 1: to use lemon with her fish, right, is that Well, 293 00:16:03,080 --> 00:16:06,120 Speaker 1: lemon is a refresher and because of those citrus notes 294 00:16:06,200 --> 00:16:08,200 Speaker 1: and because of the acidity, it gets rid of that 295 00:16:08,640 --> 00:16:11,160 Speaker 1: older smelling bacteria. So that's why we put fish. We 296 00:16:11,240 --> 00:16:13,560 Speaker 1: put lemon over the fish because it will get rid 297 00:16:13,600 --> 00:16:16,120 Speaker 1: of that rank flavor. You know, sometimes it's the fish 298 00:16:16,240 --> 00:16:20,560 Speaker 1: is old um, and it just makes everything more refreshing. Yeah, 299 00:16:20,560 --> 00:16:23,000 Speaker 1: because they always put fish. You bring a lobster tails out, 300 00:16:23,040 --> 00:16:25,640 Speaker 1: they got your little lemon over that squeeze your lemon 301 00:16:25,680 --> 00:16:27,280 Speaker 1: on the top. You know, I'm not I'm not a 302 00:16:27,280 --> 00:16:30,000 Speaker 1: big fish guy, but shrimp, I'm I'm a shrimp man, 303 00:16:30,080 --> 00:16:33,360 Speaker 1: I'm an arsterman, I'm a lobster man. I'm a crab man. 304 00:16:34,120 --> 00:16:37,160 Speaker 1: All right, that's right, that's that's my seafood. So so 305 00:16:37,320 --> 00:16:38,920 Speaker 1: how did you Let's go back a little bit before 306 00:16:38,920 --> 00:16:41,080 Speaker 1: we get to the spice Key collection. How did you 307 00:16:41,120 --> 00:16:44,320 Speaker 1: get into business? Well, listen, man, I have a very 308 00:16:44,360 --> 00:16:48,240 Speaker 1: interesting history. My great grandfather started. His name was Jane Johnson, 309 00:16:48,680 --> 00:16:51,160 Speaker 1: and he set to stand the fast family and entrepreneurship 310 00:16:51,160 --> 00:16:53,160 Speaker 1: and in food and St. Augustine. He had a very 311 00:16:53,160 --> 00:16:56,160 Speaker 1: famous restaurant, UM one of the first black restaurants, and 312 00:16:56,240 --> 00:17:00,040 Speaker 1: Lucille Ball Desi, ar Nez, Snatras, the Kennedy's, all of 313 00:17:00,080 --> 00:17:03,200 Speaker 1: them would actually go to his restaurants during segregated times 314 00:17:03,840 --> 00:17:06,399 Speaker 1: because his food was so good. And I grew up 315 00:17:06,400 --> 00:17:09,000 Speaker 1: eating those flavors and recipes for my grandmother and that's 316 00:17:09,040 --> 00:17:12,480 Speaker 1: what inspired me. So after I was inspired, and after 317 00:17:12,560 --> 00:17:14,920 Speaker 1: I went to business school, I decided, listen, I'm gonna 318 00:17:14,960 --> 00:17:17,320 Speaker 1: make this my full time job. Um. And then I 319 00:17:17,320 --> 00:17:20,080 Speaker 1: went to culinary school. I traveled in China and Japan 320 00:17:20,160 --> 00:17:22,920 Speaker 1: and Greece. I worked, and you're not the Arab emmerrants 321 00:17:22,920 --> 00:17:24,560 Speaker 1: got to cook for the royal family. I got to 322 00:17:24,560 --> 00:17:28,200 Speaker 1: work with food Network, um. And then hey, the rest 323 00:17:28,240 --> 00:17:31,040 Speaker 1: is history, man. Now you went through a lot of 324 00:17:31,080 --> 00:17:34,679 Speaker 1: history there. You know I'm talking about you know you China. 325 00:17:34,840 --> 00:17:36,920 Speaker 1: So you go to different places. Where did you pick 326 00:17:37,000 --> 00:17:40,080 Speaker 1: up when you go to because all these are different? Um. 327 00:17:40,320 --> 00:17:43,520 Speaker 1: You know, food stylings, food, you know that a very 328 00:17:43,680 --> 00:17:46,600 Speaker 1: unique and so and so you know that they always say, 329 00:17:46,600 --> 00:17:49,040 Speaker 1: you know, Chinese food in China is not the same 330 00:17:49,119 --> 00:17:53,000 Speaker 1: that we eat here. Definitely not. You know, each location 331 00:17:53,080 --> 00:17:56,040 Speaker 1: has its own style, as you mentioned. And what I 332 00:17:56,200 --> 00:17:59,560 Speaker 1: always pay attention to is the flavor of each region. 333 00:17:59,640 --> 00:18:03,080 Speaker 1: Every region because of the locality, because of the agriculture, 334 00:18:03,160 --> 00:18:05,640 Speaker 1: they have certain ingredients as native and so they're able 335 00:18:05,680 --> 00:18:08,040 Speaker 1: to take the ingredients and use it in their food 336 00:18:08,080 --> 00:18:10,480 Speaker 1: and make it shine, make it unique. Um. And that's 337 00:18:10,480 --> 00:18:13,680 Speaker 1: what I pay attention to. Now you go to like China, 338 00:18:13,800 --> 00:18:17,920 Speaker 1: you get to suchuan peppers and the white pepper, chili oils, 339 00:18:18,280 --> 00:18:19,960 Speaker 1: garlic and ginger and all of that kind of good 340 00:18:19,960 --> 00:18:22,280 Speaker 1: stuff and then the spices. You know, so it's different 341 00:18:22,840 --> 00:18:25,320 Speaker 1: that mats you just when you go to these different places. 342 00:18:25,400 --> 00:18:28,879 Speaker 1: Does is there a language barrier when it comes to cooking? 343 00:18:30,480 --> 00:18:34,000 Speaker 1: Absolutely not. Man. In fact, food has been my ticket everywhere. Man. 344 00:18:34,119 --> 00:18:37,719 Speaker 1: Once you invite a person over and you sit down 345 00:18:37,760 --> 00:18:39,680 Speaker 1: and have a meal with them. Whether you are fluent 346 00:18:39,720 --> 00:18:42,000 Speaker 1: in their language or religion or not, it doesn't matter, 347 00:18:42,040 --> 00:18:44,280 Speaker 1: because that food is something that breaks down makes people. 348 00:18:44,880 --> 00:18:46,800 Speaker 1: It's like an equalize, you know. It makes everybody even 349 00:18:46,800 --> 00:18:50,800 Speaker 1: and just makes everybody happy. And that's what pitch yourself 350 00:18:50,440 --> 00:18:55,639 Speaker 1: safe of my travel ticket season season overseason underseason. You 351 00:18:55,720 --> 00:18:58,000 Speaker 1: go tell when you're when you're scooped out that pot, 352 00:18:58,240 --> 00:19:01,239 Speaker 1: that that's all that plate. It's gonna let you know 353 00:19:01,280 --> 00:19:03,040 Speaker 1: if I'm gonna put a smile on your face or 354 00:19:03,119 --> 00:19:06,640 Speaker 1: frown on your face. That's amazing, Mr Russian. You mentioned 355 00:19:06,640 --> 00:19:08,639 Speaker 1: in the interview in the in the introduction, I was 356 00:19:08,680 --> 00:19:10,600 Speaker 1: gonna be in two hundred stories. I'm gonna being over 357 00:19:10,680 --> 00:19:12,760 Speaker 1: eight thousand stores by the end of next year. Where 358 00:19:12,800 --> 00:19:15,560 Speaker 1: eight thousand and is Rushan. Won't just let you know, 359 00:19:15,600 --> 00:19:20,199 Speaker 1: you said Russian, it's Rushan. I apologize for saying. Just 360 00:19:20,240 --> 00:19:22,080 Speaker 1: what I get from your resume this is you know, 361 00:19:22,119 --> 00:19:26,720 Speaker 1: I personally do everybody's resume key, and so I don't 362 00:19:26,800 --> 00:19:28,879 Speaker 1: let no I don't let no assistant do it. I 363 00:19:28,960 --> 00:19:30,800 Speaker 1: get up, and I get up before the show, I 364 00:19:30,880 --> 00:19:32,760 Speaker 1: get over all the stuff that's put in the portal 365 00:19:33,080 --> 00:19:36,240 Speaker 1: portal and he says, right there, two hundred stopping shop 366 00:19:36,280 --> 00:19:39,879 Speaker 1: stores in New York, New Jersey, Rhode Island, Connecticut, Massachusetts. 367 00:19:40,080 --> 00:19:42,399 Speaker 1: Now give us the exact facts so we can hype you. 368 00:19:42,440 --> 00:19:44,800 Speaker 1: Because what I do not want to do is come 369 00:19:44,800 --> 00:19:47,200 Speaker 1: on money making conversations. Hear what I say money making 370 00:19:47,240 --> 00:19:51,879 Speaker 1: conversations and undersell your brand. Okay, talk to well. My 371 00:19:52,080 --> 00:19:54,480 Speaker 1: intention of resistative of you is to show everybody that listen, 372 00:19:54,560 --> 00:19:57,119 Speaker 1: everything is possible and God will do it for you 373 00:19:57,160 --> 00:19:58,800 Speaker 1: if you put in the work in the faith man. 374 00:19:58,840 --> 00:20:00,560 Speaker 1: So let me just tell you so for this year, 375 00:20:00,640 --> 00:20:02,560 Speaker 1: I mean too, I mean two hundred stopping shops. I'm 376 00:20:02,560 --> 00:20:05,800 Speaker 1: in a hundred big wide, world class markets. Next year 377 00:20:06,560 --> 00:20:10,720 Speaker 1: um by twenty nineteen being fifteen hundred Walmarts, two hundred 378 00:20:10,720 --> 00:20:13,960 Speaker 1: and twenty five Giant Carlisles, a hundred and seventy five 379 00:20:13,960 --> 00:20:18,119 Speaker 1: Giant Landovers, two hundred Terraces, heaters over two hundred a 380 00:20:18,240 --> 00:20:21,840 Speaker 1: g B stores, two hundred price shoppers, two hundred and 381 00:20:21,840 --> 00:20:26,280 Speaker 1: twenty five Tops supermarkets, five hundred SEG stores, and then 382 00:20:26,320 --> 00:20:30,040 Speaker 1: twenty I'll be in twelve hundred publics, a hundred and 383 00:20:30,080 --> 00:20:33,679 Speaker 1: sixty five Stater Brothers, a thousand food line stores, and 384 00:20:33,760 --> 00:20:36,880 Speaker 1: two thousand, seven hundred Kroger grocery stores. So we're rocking 385 00:20:36,920 --> 00:20:38,760 Speaker 1: and rolling. And that's just in the United States. Man. 386 00:20:39,200 --> 00:20:42,040 Speaker 1: My goal is to get in the UK, Canada, Africa, 387 00:20:42,080 --> 00:20:44,199 Speaker 1: the Middle East and South America. Man, we're walking a 388 00:20:44,280 --> 00:20:47,080 Speaker 1: rolling o here now. So why why why are you 389 00:20:47,119 --> 00:20:49,359 Speaker 1: holding onto the information? I'm looking at it? I have 390 00:20:49,440 --> 00:20:51,840 Speaker 1: note in that information? Are you why you have to 391 00:20:51,880 --> 00:20:56,040 Speaker 1: grip on the news? On the good news? I'm sharing 392 00:20:56,080 --> 00:21:02,040 Speaker 1: it now. You and I always sounds better when somebody 393 00:21:02,080 --> 00:21:04,760 Speaker 1: else hyping your brain and sound. If it makes it, 394 00:21:04,800 --> 00:21:06,920 Speaker 1: if it makes it feel real, makes it feel a 395 00:21:06,920 --> 00:21:09,239 Speaker 1: little bit more than see it, that's all. So so 396 00:21:09,359 --> 00:21:11,840 Speaker 1: make sure you get that information so when I post 397 00:21:11,880 --> 00:21:14,399 Speaker 1: your stuff on social media, I can share everybody with 398 00:21:14,440 --> 00:21:16,840 Speaker 1: these facts, because that's an amazing information. This is the 399 00:21:16,880 --> 00:21:18,200 Speaker 1: question I want to ask you, because you go on 400 00:21:18,280 --> 00:21:20,760 Speaker 1: these stores and you see all these seasons. By the way, 401 00:21:20,800 --> 00:21:23,520 Speaker 1: he has great packaging on his seaton. I got it 402 00:21:23,560 --> 00:21:26,760 Speaker 1: at the house. He shipped to me. It's really really good. Now, 403 00:21:27,040 --> 00:21:30,040 Speaker 1: what I want to know is this, how do you compete? 404 00:21:30,080 --> 00:21:32,320 Speaker 1: How do you separate yourself? We know you've got a 405 00:21:32,440 --> 00:21:35,520 Speaker 1: karmic sitting up there forever. That's a brand that has 406 00:21:35,560 --> 00:21:38,400 Speaker 1: just been out there since the beginning of stores. How 407 00:21:38,400 --> 00:21:40,800 Speaker 1: do you compete with all these other stores that on 408 00:21:40,840 --> 00:21:43,480 Speaker 1: the whole fool shelves, on the on the on the 409 00:21:43,800 --> 00:21:47,200 Speaker 1: sprout chairs, on the Kroger shelves, on the public shelves 410 00:21:47,200 --> 00:21:49,520 Speaker 1: of public food stores, shelves h g B in the 411 00:21:49,560 --> 00:21:51,879 Speaker 1: Houston area market. How do you? How do you how 412 00:21:51,880 --> 00:21:55,040 Speaker 1: do you get your brand to step out? Okay, I'll 413 00:21:55,040 --> 00:21:57,720 Speaker 1: answer that question in two parts. The first one is 414 00:21:57,760 --> 00:22:00,720 Speaker 1: you have to create your brand well first. Before anything, 415 00:22:00,840 --> 00:22:02,840 Speaker 1: your product has to be damn good. You have to 416 00:22:02,840 --> 00:22:05,240 Speaker 1: have the best product on the market. And with all 417 00:22:05,240 --> 00:22:08,000 Speaker 1: of my world travel and experience, I've created spices that 418 00:22:08,359 --> 00:22:11,679 Speaker 1: and techniques that nobody's using it before. So my products 419 00:22:11,720 --> 00:22:15,720 Speaker 1: are actually made like perfumes. They're infused with aromatic essential oils. 420 00:22:15,720 --> 00:22:18,520 Speaker 1: They have over seventy two trade minerals, and they're layered, 421 00:22:18,600 --> 00:22:20,720 Speaker 1: so just like a perfume, when you smell it, you 422 00:22:20,800 --> 00:22:23,600 Speaker 1: get top notes, middle notes, ending notes, and then after 423 00:22:23,600 --> 00:22:27,120 Speaker 1: that afterthoughts, the same thing that I tried to transpose 424 00:22:27,320 --> 00:22:31,560 Speaker 1: and with spices, so so that your food tastes very layered. Um, 425 00:22:31,600 --> 00:22:34,199 Speaker 1: So have a bomb product. That's number one that nobody 426 00:22:34,240 --> 00:22:37,320 Speaker 1: can compete with. And then number two, your social media 427 00:22:37,359 --> 00:22:40,119 Speaker 1: game has to be really strong. Man, it's not you 428 00:22:40,280 --> 00:22:42,879 Speaker 1: that sells the product is to what's more important is 429 00:22:42,920 --> 00:22:44,679 Speaker 1: the customers that come in and get it and the 430 00:22:44,760 --> 00:22:47,119 Speaker 1: value you add to it. So back in two thousand 431 00:22:47,200 --> 00:22:49,720 Speaker 1: and eleven, I started off on YouTube and the value 432 00:22:49,760 --> 00:22:51,480 Speaker 1: that I wanted to give people was to show people 433 00:22:51,600 --> 00:22:55,480 Speaker 1: to make authentic recipes the best way they possibly can. 434 00:22:55,840 --> 00:22:58,480 Speaker 1: And when people follow the recipes and the techniques and 435 00:22:58,480 --> 00:23:00,800 Speaker 1: they love you, and they they take your word for it. 436 00:23:00,880 --> 00:23:04,239 Speaker 1: So if you're if you're suggesting different products for them 437 00:23:04,280 --> 00:23:06,280 Speaker 1: to use, they will go ahead and do that. And 438 00:23:06,320 --> 00:23:07,920 Speaker 1: so that's how I'm able to get into the store 439 00:23:07,960 --> 00:23:10,679 Speaker 1: and beat my competition. Number one with the quality of 440 00:23:10,680 --> 00:23:13,000 Speaker 1: my product and number two with the following that I 441 00:23:13,000 --> 00:23:15,159 Speaker 1: have from social media. Okay, let me ask you this. 442 00:23:15,400 --> 00:23:18,520 Speaker 1: Do you do you ever go do any demonstration in 443 00:23:18,560 --> 00:23:22,080 Speaker 1: any of any of the stores of your product. Well, 444 00:23:22,480 --> 00:23:26,359 Speaker 1: see this is two thousand and fifteen was my first 445 00:23:26,480 --> 00:23:29,800 Speaker 1: year in stores. I was in stopping shop. Um last 446 00:23:29,840 --> 00:23:32,439 Speaker 1: year I got into Big Y and it's it's this 447 00:23:32,560 --> 00:23:34,520 Speaker 1: year and next year that I'm getting into all of 448 00:23:34,600 --> 00:23:37,760 Speaker 1: the massive rollout, so I haven't been able to get 449 00:23:37,800 --> 00:23:40,719 Speaker 1: into the stores as of yet. However, I do a 450 00:23:40,720 --> 00:23:44,639 Speaker 1: lot of community outreach, lots of farmers markets, lots of 451 00:23:44,640 --> 00:23:48,320 Speaker 1: our cooking events and trade shows. I mean, I'm always 452 00:23:48,359 --> 00:23:51,199 Speaker 1: online providing culinary content for people. So that's how I 453 00:23:51,280 --> 00:23:54,520 Speaker 1: get to connect with my audience. Well that's important because 454 00:23:54,600 --> 00:23:57,280 Speaker 1: you know, first of all, I love your passion. I 455 00:23:57,280 --> 00:24:00,960 Speaker 1: can tell you your passion almost here when you're talking. 456 00:24:01,080 --> 00:24:06,400 Speaker 1: I can taste your food now absolutely. You know, when, 457 00:24:06,960 --> 00:24:08,960 Speaker 1: as they say, when somebody likes something, you know you 458 00:24:08,960 --> 00:24:11,639 Speaker 1: you wanted to. You know that talk about the hand 459 00:24:11,800 --> 00:24:13,560 Speaker 1: about staff all with talk, just start talk about food. 460 00:24:13,560 --> 00:24:15,399 Speaker 1: They go, you're making me Homebry. That's how you sound. 461 00:24:15,560 --> 00:24:18,199 Speaker 1: That's right. You know the old adage that you say 462 00:24:18,320 --> 00:24:20,480 Speaker 1: you should do something that you love to do, because 463 00:24:20,520 --> 00:24:22,760 Speaker 1: if you you're always doing it, you can't aboudy beat 464 00:24:22,760 --> 00:24:25,080 Speaker 1: you your own game, because that's all you do. I 465 00:24:25,160 --> 00:24:27,480 Speaker 1: livet spices, That's all I do every day all day. Man. 466 00:24:28,560 --> 00:24:31,040 Speaker 1: But the Spice King, where did that title come from? 467 00:24:31,119 --> 00:24:33,199 Speaker 1: Or where did that name come from? How did you 468 00:24:33,400 --> 00:24:37,119 Speaker 1: create that? The Spice King name came actually from my 469 00:24:37,160 --> 00:24:40,280 Speaker 1: friends and Abu Dhabi and Elane. I had an opportunity 470 00:24:40,280 --> 00:24:42,119 Speaker 1: of cooking for the royal family and members of the 471 00:24:42,200 --> 00:24:45,320 Speaker 1: Royal Guard there, and when the friends tasted my food, 472 00:24:45,520 --> 00:24:47,520 Speaker 1: you're the King of spices. You're the King of spices. 473 00:24:47,720 --> 00:24:51,760 Speaker 1: That that nickname came from them, I'm very thankful. Well, 474 00:24:51,760 --> 00:24:53,879 Speaker 1: it guess what you were small enough to hold on 475 00:24:53,960 --> 00:24:58,160 Speaker 1: to it. When you're a kid or something, you really 476 00:24:58,480 --> 00:25:01,920 Speaker 1: strive to be the best at it. Man, Well, it's 477 00:25:01,920 --> 00:25:04,320 Speaker 1: a challenge you know that you're willing to hold up to. 478 00:25:04,480 --> 00:25:07,080 Speaker 1: I'm on the phone with my man, the King of Spices, 479 00:25:07,160 --> 00:25:09,560 Speaker 1: the Spice King. I want to thank you for coming 480 00:25:09,560 --> 00:25:11,600 Speaker 1: on my show. And the Spice King, he's the one 481 00:25:11,600 --> 00:25:14,159 Speaker 1: and only. He's the one and only spice King. She have, 482 00:25:14,359 --> 00:25:17,879 Speaker 1: Keith Lauren, thanks for having me man, I appreciate you. 483 00:25:17,920 --> 00:25:20,439 Speaker 1: My brother. I was looking for a better way to 484 00:25:20,520 --> 00:25:22,200 Speaker 1: check in on our house while I was at work 485 00:25:22,480 --> 00:25:25,560 Speaker 1: and a friend recommended Blink. I was skeptical but decided 486 00:25:25,560 --> 00:25:27,080 Speaker 1: to give it a shot, and I bought a Blink 487 00:25:27,119 --> 00:25:31,520 Speaker 1: camera system. With our last security system, false alarms, wires everywhere, 488 00:25:31,640 --> 00:25:34,119 Speaker 1: and monthly fees, we couldn't get out of my bad 489 00:25:34,320 --> 00:25:37,280 Speaker 1: but our Blink system is different. Their motion activated cameras 490 00:25:37,280 --> 00:25:40,240 Speaker 1: that work inside and outside their wire free, easy to 491 00:25:40,280 --> 00:25:42,680 Speaker 1: set up and run on two lithium batteries that last 492 00:25:42,720 --> 00:25:45,240 Speaker 1: up to two years total. Piece of mind. And guess what. 493 00:25:45,600 --> 00:25:49,760 Speaker 1: Blink camera system started just se with no subscriptions. We 494 00:25:49,800 --> 00:25:51,480 Speaker 1: were on vacation and I gotten to learn of my 495 00:25:51,520 --> 00:25:54,200 Speaker 1: smartphone that motion was detected at our front door. That 496 00:25:54,359 --> 00:25:56,040 Speaker 1: checked my Blink app and I saw it was just 497 00:25:56,119 --> 00:25:58,760 Speaker 1: my cool new device being delivered. Okay, we agreed no 498 00:25:58,840 --> 00:26:02,600 Speaker 1: new devices except just kidding, not kidding. Save up to 499 00:26:02,720 --> 00:26:06,240 Speaker 1: forty on outdoor cameras or up to two hundred dollars 500 00:26:06,320 --> 00:26:10,280 Speaker 1: on multi camera XT systems through April. Thanks to Blink, 501 00:26:10,480 --> 00:26:14,560 Speaker 1: home security just got easier. Visit blink protect dot com 502 00:26:14,680 --> 00:26:19,560 Speaker 1: slash offer blink protect dot com slash offer. If it's 503 00:26:19,560 --> 00:26:22,040 Speaker 1: time for a new job's time to get to know Express. 504 00:26:22,080 --> 00:26:25,760 Speaker 1: Your local employment experts. Express Employment professionals are ready to 505 00:26:25,800 --> 00:26:28,680 Speaker 1: help you apply on the Express Jobs app or express 506 00:26:28,720 --> 00:26:32,000 Speaker 1: prose dot com. Express offers good paying job in administrative 507 00:26:32,080 --> 00:26:35,600 Speaker 1: roles including customer service, sales and accounting positions, as well 508 00:26:35,640 --> 00:26:39,359 Speaker 1: as skilled labor jobs like machinists fulklip operators welders and 509 00:26:39,440 --> 00:26:41,800 Speaker 1: See and See programmers. If you need a new full 510 00:26:41,840 --> 00:26:45,119 Speaker 1: time or summer job, Express can help. Express received the 511 00:26:45,119 --> 00:26:48,720 Speaker 1: Talent Satisfaction Award from Best of Staffing. Apply now at 512 00:26:48,760 --> 00:26:51,480 Speaker 1: Express Pros dot com or call your local office. You 513 00:26:51,520 --> 00:26:55,280 Speaker 1: could even complete your application over the phone. Express Nose Jobs. 514 00:26:55,440 --> 00:26:58,840 Speaker 1: It's time to get to know Express and Express. Associate say, 515 00:26:58,960 --> 00:27:01,760 Speaker 1: everyone at ex rest is supportive and they went out 516 00:27:01,800 --> 00:27:03,840 Speaker 1: of their way to place me in a job. I 517 00:27:03,880 --> 00:27:06,960 Speaker 1: greatly appreciate Express. When you apply for a job, you 518 00:27:07,000 --> 00:27:09,639 Speaker 1: need to call back a chance to interview. Let your 519 00:27:09,680 --> 00:27:13,440 Speaker 1: local EXPRESSI Employment specialists help you. Job Seekers never pay 520 00:27:13,480 --> 00:27:16,680 Speaker 1: a feet Express and Express has thousands of open positions. 521 00:27:16,760 --> 00:27:24,320 Speaker 1: Land a new job with Express Employment Professionals. Let me 522 00:27:24,359 --> 00:27:28,240 Speaker 1: tell you about the host of Money Making Conversations, Rashaan McDonald. 523 00:27:28,359 --> 00:27:32,359 Speaker 1: He's a social media influencer. Of his seven hundred thousand 524 00:27:32,440 --> 00:27:35,560 Speaker 1: plus social media followers are female. He's a two time 525 00:27:35,600 --> 00:27:38,639 Speaker 1: Emmy Award winner, three time n double A CP Image 526 00:27:38,680 --> 00:27:43,440 Speaker 1: Award winner, sitcom writer, stand up comic, former, IBM executive, 527 00:27:43,600 --> 00:27:47,400 Speaker 1: and has a degree in mathematics. More importantly, Rashane McDonald 528 00:27:47,400 --> 00:27:50,879 Speaker 1: will use his business and celebrity relationships to empower small 529 00:27:50,920 --> 00:28:05,080 Speaker 1: businesses with information to succeed. My next guest is a 530 00:28:05,119 --> 00:28:08,520 Speaker 1: regular on my show. Um when I launched this show 531 00:28:08,560 --> 00:28:11,639 Speaker 1: in seventeen, he came on my show and he talked 532 00:28:11,640 --> 00:28:16,080 Speaker 1: about why you know just first of all, he's articulate, 533 00:28:16,200 --> 00:28:18,320 Speaker 1: and then you can talk about anything, because that's why 534 00:28:18,359 --> 00:28:20,159 Speaker 1: he's one of the most sought out the speakers out 535 00:28:20,200 --> 00:28:23,240 Speaker 1: there in America today. He's the author of sixteen books, 536 00:28:23,280 --> 00:28:26,359 Speaker 1: eight of them New York Times best sellers. He is 537 00:28:26,400 --> 00:28:30,520 Speaker 1: the creator of the shred brands S S H R E. D. 538 00:28:30,680 --> 00:28:36,160 Speaker 1: Shred Brand, which includes shred pop, popcorn, and shred bars, 539 00:28:36,480 --> 00:28:39,440 Speaker 1: with other products and development, and is currently the medical 540 00:28:39,520 --> 00:28:43,640 Speaker 1: cars contributor and co host of the nationally syndicated television 541 00:28:43,640 --> 00:28:47,200 Speaker 1: show The Rachel Ray Show. Please welcome back to Money 542 00:28:47,240 --> 00:28:52,000 Speaker 1: Making Conversation, Dr I N. K. Smith. Hey reson gonna 543 00:28:52,000 --> 00:28:54,400 Speaker 1: be back. Man, Well, I know you're busines, so just 544 00:28:54,480 --> 00:28:56,440 Speaker 1: give a quick synopsis of way you're at and what 545 00:28:56,520 --> 00:28:59,280 Speaker 1: you're doing before I really get into the show. Yeah. Well, 546 00:28:59,480 --> 00:29:01,400 Speaker 1: things have been busy as you As you said, I've 547 00:29:01,400 --> 00:29:05,080 Speaker 1: been doing a lot of jeez. I published another novel 548 00:29:05,120 --> 00:29:08,080 Speaker 1: since we last talk. It's a about a secret society 549 00:29:08,160 --> 00:29:10,880 Speaker 1: up at Harvard. I was in one of Harvard's secret 550 00:29:10,920 --> 00:29:13,840 Speaker 1: societies called Final Clubs. And so the book is called 551 00:29:13,880 --> 00:29:16,840 Speaker 1: The Ancient Nine and it's about it's a fiction, but 552 00:29:16,880 --> 00:29:19,880 Speaker 1: it's based on my experiences in one of these secret societies. 553 00:29:19,880 --> 00:29:22,520 Speaker 1: So that came out, um. And then I just recently 554 00:29:22,600 --> 00:29:27,280 Speaker 1: published my new uh nonfiction health book uh called Clean 555 00:29:27,520 --> 00:29:31,120 Speaker 1: and Lean uh thirty Days, thirty Foods, a New You, 556 00:29:31,880 --> 00:29:34,960 Speaker 1: uh and so that's out in stores right now, just dropped. Uh. 557 00:29:35,040 --> 00:29:37,840 Speaker 1: So we're excited about that. And lastly, I came out 558 00:29:37,880 --> 00:29:39,920 Speaker 1: with my app. Finally people have been asking me to 559 00:29:39,960 --> 00:29:44,920 Speaker 1: happen and uh, so I finally have dr Ian's World. Uh. 560 00:29:44,960 --> 00:29:48,160 Speaker 1: And it's an app that gives you daily meal plans, 561 00:29:48,240 --> 00:29:51,720 Speaker 1: exercise videos, your personal coaches all to your phone and 562 00:29:51,760 --> 00:29:55,440 Speaker 1: people can download that at dr Ian's World dot com. 563 00:29:56,200 --> 00:30:00,240 Speaker 1: What's gonna happen is our send some um some work 564 00:30:00,440 --> 00:30:03,400 Speaker 1: and that link and we're putting in a monthly newsletter 565 00:30:03,440 --> 00:30:05,560 Speaker 1: that goes out to Turing and thirty thousand fan club 566 00:30:05,600 --> 00:30:08,680 Speaker 1: members and giving them an option to download that app. 567 00:30:08,720 --> 00:30:11,200 Speaker 1: Because that's something that because your platform is so strong, 568 00:30:11,280 --> 00:30:14,000 Speaker 1: you guys, you have sixteen books that that that that 569 00:30:14,360 --> 00:30:17,120 Speaker 1: they can click on and buy or get some some 570 00:30:17,120 --> 00:30:20,520 Speaker 1: some information that's been important. And I I know, or 571 00:30:20,800 --> 00:30:22,479 Speaker 1: I gotta bring up a book that has played an 572 00:30:22,480 --> 00:30:26,000 Speaker 1: important role in my life personally. Was the book previous 573 00:30:26,000 --> 00:30:28,760 Speaker 1: to this is A Blast to Sugar, out which he 574 00:30:28,880 --> 00:30:31,440 Speaker 1: became an instant New York Times bestseller, helping the hundreds 575 00:30:31,480 --> 00:30:34,680 Speaker 1: of thousands of people reduced bad sugars from their diet, 576 00:30:34,800 --> 00:30:38,400 Speaker 1: lose weight, blood, lower blood sugar levels, and cut the 577 00:30:38,400 --> 00:30:42,200 Speaker 1: cravings of My mom lives in Houston, Texas. And then, uh, 578 00:30:42,320 --> 00:30:44,840 Speaker 1: you know, Dr Solo, she had lose weight because guess what, 579 00:30:45,080 --> 00:30:49,800 Speaker 1: like many many African American senior citizens, they have bad 580 00:30:49,920 --> 00:30:52,760 Speaker 1: diet habits. And our reason. I felt that this was 581 00:30:52,800 --> 00:30:55,120 Speaker 1: relatable because that was one of the more personal books 582 00:30:55,120 --> 00:30:57,840 Speaker 1: that you have written about. Uh. And you know that 583 00:30:57,960 --> 00:30:59,680 Speaker 1: I've read, I've read a lot of your books that 584 00:31:00,000 --> 00:31:01,920 Speaker 1: you're talking about your brother leave you talk about your 585 00:31:02,160 --> 00:31:05,400 Speaker 1: grandmother in that book as well. Correct. Absolutely, my grandmother 586 00:31:05,400 --> 00:31:08,360 Speaker 1: had diabetes, two types of diabetes, and and that and 587 00:31:08,400 --> 00:31:11,160 Speaker 1: I felt when I read that book that it could 588 00:31:11,200 --> 00:31:14,120 Speaker 1: be relatable to my mom, and it had it had recipes, 589 00:31:14,400 --> 00:31:16,440 Speaker 1: which is just the corner stone on your book, You 590 00:31:16,480 --> 00:31:18,640 Speaker 1: tell us how to eat, You tell us what they 591 00:31:18,680 --> 00:31:20,760 Speaker 1: eat and how to do it on a daily basis. 592 00:31:21,040 --> 00:31:23,800 Speaker 1: And so I gave that book to her, And guess what, 593 00:31:23,840 --> 00:31:29,640 Speaker 1: I'm a happy son because so it's a Blast to 594 00:31:29,720 --> 00:31:31,880 Speaker 1: Sugar Out. We're gonna talk about cleaning lean. But I 595 00:31:31,960 --> 00:31:34,400 Speaker 1: let go let everybody know he's still making money. If 596 00:31:34,440 --> 00:31:36,400 Speaker 1: you go buy Blast to Sugar Out, he's gonna be 597 00:31:36,440 --> 00:31:39,240 Speaker 1: happy too. Well. I gotta let you know that I 598 00:31:39,320 --> 00:31:41,120 Speaker 1: just don't bring him on the show because he's a 599 00:31:41,120 --> 00:31:44,360 Speaker 1: good friend of mine and uh, and he's a good guess. 600 00:31:44,400 --> 00:31:46,880 Speaker 1: I bring him on the show because of those those 601 00:31:46,880 --> 00:31:49,480 Speaker 1: other things, but also the fact that I trust what 602 00:31:49,600 --> 00:31:53,680 Speaker 1: he's said enough to allow my mom to be to 603 00:31:53,760 --> 00:31:57,840 Speaker 1: be a person who should use his philosophies, uh, to 604 00:31:57,960 --> 00:32:01,360 Speaker 1: use his his thought process to use as menused. And 605 00:32:01,400 --> 00:32:03,680 Speaker 1: guess what, I'm happy. And that's the type of what 606 00:32:03,800 --> 00:32:06,520 Speaker 1: you do. Thank you know, And I want you to 607 00:32:06,600 --> 00:32:08,760 Speaker 1: say that I told you if you' mind me bringing 608 00:32:08,800 --> 00:32:10,760 Speaker 1: that up, because that's my thank you to you and 609 00:32:10,800 --> 00:32:14,800 Speaker 1: my also my my my my confirmation to my fans 610 00:32:14,800 --> 00:32:17,239 Speaker 1: and my fans and my listeners that you're not just 611 00:32:17,280 --> 00:32:19,680 Speaker 1: a regular guest to me, Dr. E. N. K. Smith 612 00:32:19,960 --> 00:32:23,440 Speaker 1: is a person who whose resume speaks for itself, whose 613 00:32:23,480 --> 00:32:27,760 Speaker 1: abilities to uh change lives over the past twenty years 614 00:32:28,320 --> 00:32:31,160 Speaker 1: speaks for itself. And so I asked that to go, 615 00:32:31,600 --> 00:32:35,080 Speaker 1: what drives that? Because you know what, what what? Because 616 00:32:35,120 --> 00:32:38,520 Speaker 1: you're you're almost writing a book a year? Okay, what 617 00:32:38,680 --> 00:32:40,960 Speaker 1: drives you? Well? First of all, what drives me is 618 00:32:40,960 --> 00:32:43,240 Speaker 1: that I love what I do. And what I do 619 00:32:43,240 --> 00:32:46,400 Speaker 1: doesn't even feel like work for me. It feels like passion. 620 00:32:46,480 --> 00:32:48,840 Speaker 1: It's like me pursuing my dream. Every single day I 621 00:32:48,880 --> 00:32:51,959 Speaker 1: get up and I'm writing and creating. I like to create, 622 00:32:52,000 --> 00:32:55,560 Speaker 1: whether it's in the health space, whether it's my fiction, 623 00:32:55,760 --> 00:32:59,640 Speaker 1: my novels, whether it's creating business opportunities. I just like 624 00:32:59,720 --> 00:33:02,920 Speaker 1: to create eight um and um. This just you know, 625 00:33:03,400 --> 00:33:06,080 Speaker 1: drives me every day. I also driven by my family. 626 00:33:06,200 --> 00:33:09,120 Speaker 1: I want to provide for my family and give my children, 627 00:33:09,640 --> 00:33:12,560 Speaker 1: uh the opportunities that I did not have as a child, 628 00:33:12,880 --> 00:33:17,120 Speaker 1: because I always believe that transgenerationally, we're supposed to leave 629 00:33:17,600 --> 00:33:20,480 Speaker 1: the world in a better place than how we got it. 630 00:33:20,520 --> 00:33:23,280 Speaker 1: We're supposed to give our younger kids more opportunities. So 631 00:33:23,400 --> 00:33:25,640 Speaker 1: that drives me. And the other thing is I just 632 00:33:25,760 --> 00:33:29,440 Speaker 1: really believe that life is very short, and sometimes we 633 00:33:29,600 --> 00:33:33,080 Speaker 1: get lost thinking about the here and now, and we 634 00:33:33,120 --> 00:33:35,920 Speaker 1: don't have a landscape view of life. And my landscape 635 00:33:36,000 --> 00:33:37,640 Speaker 1: view is always in front of me. And I always 636 00:33:37,640 --> 00:33:40,320 Speaker 1: say I want to do the most I can, the 637 00:33:40,360 --> 00:33:43,480 Speaker 1: best I can, and in the most honest way I can, 638 00:33:43,560 --> 00:33:46,640 Speaker 1: because I want to leave a legacy that will outlive me, 639 00:33:46,760 --> 00:33:50,920 Speaker 1: and so helping people and empowering people and changing their lives. 640 00:33:51,400 --> 00:33:54,680 Speaker 1: When I when people send me messages rashan Uh through 641 00:33:54,720 --> 00:33:58,720 Speaker 1: Instagram or Facebook and they say, you've changed my life, 642 00:33:59,080 --> 00:34:01,600 Speaker 1: I'm no longer I met cations, my blood pressures down, 643 00:34:01,640 --> 00:34:05,080 Speaker 1: my doctor's excited. That really fuels me. Tell me about 644 00:34:05,120 --> 00:34:06,680 Speaker 1: that app then, because I'm as sure you're gonna have 645 00:34:06,720 --> 00:34:09,759 Speaker 1: some of those testimonies on your app. Correct. Yeah, so 646 00:34:09,920 --> 00:34:13,120 Speaker 1: dr Ian's World once again. You can download it at 647 00:34:13,200 --> 00:34:16,520 Speaker 1: dr Ian's World dot com. But it's an app that 648 00:34:16,560 --> 00:34:20,160 Speaker 1: has daily meal plans that populate your calendar. It has 649 00:34:20,280 --> 00:34:24,080 Speaker 1: exercise videos you can follow along, It gives you recipes, 650 00:34:24,640 --> 00:34:27,160 Speaker 1: it gives you a message board, and you have a 651 00:34:27,200 --> 00:34:31,680 Speaker 1: coach seven three six that works with you within the app. 652 00:34:31,719 --> 00:34:35,000 Speaker 1: So it's really all that you need. Some people have stopped, 653 00:34:35,239 --> 00:34:37,600 Speaker 1: you know, even you know, having a personal trainer or 654 00:34:37,640 --> 00:34:39,960 Speaker 1: a gym membership, because we give you all you can 655 00:34:40,000 --> 00:34:42,520 Speaker 1: work out right in your home. And that's the design 656 00:34:42,560 --> 00:34:44,839 Speaker 1: of the app. And so I want to encourage people, Hey, 657 00:34:44,880 --> 00:34:47,360 Speaker 1: at the very least give it a try. Has a 658 00:34:47,400 --> 00:34:50,000 Speaker 1: seven day free trial. If you decide you want to 659 00:34:50,000 --> 00:34:53,680 Speaker 1: go beyond the seven days, use the promo code cleaner 660 00:34:54,040 --> 00:34:57,160 Speaker 1: C L E A N E R all caps that 661 00:34:57,200 --> 00:35:00,800 Speaker 1: will give you a discount. But more importantly, this app 662 00:35:01,040 --> 00:35:03,640 Speaker 1: is like the culmination of all of my work. It 663 00:35:03,719 --> 00:35:06,799 Speaker 1: really makes it available to people twenty four seven, three 664 00:35:06,920 --> 00:35:09,680 Speaker 1: sixty five on your phone, your computer, your iPad, you 665 00:35:09,719 --> 00:35:11,440 Speaker 1: go on vacation, it doesn't matter. You don't have to 666 00:35:11,440 --> 00:35:13,600 Speaker 1: take the book with you because you have your phone, 667 00:35:13,640 --> 00:35:16,160 Speaker 1: and your phone will say these are your meals today, 668 00:35:16,640 --> 00:35:19,080 Speaker 1: this is your exercise of today. So it's really all encompassing. 669 00:35:19,520 --> 00:35:21,720 Speaker 1: You know, each one of your book has a unique 670 00:35:21,719 --> 00:35:24,600 Speaker 1: point of view. And I was having this conversation, just 671 00:35:24,640 --> 00:35:27,440 Speaker 1: a casual conversation with some friends who're shooting a commercial 672 00:35:27,480 --> 00:35:29,080 Speaker 1: and one of Robbins last week, and I was talking 673 00:35:29,080 --> 00:35:32,480 Speaker 1: about your food, your body gonna find the food absolutely 674 00:35:32,600 --> 00:35:34,799 Speaker 1: your body. You used to stop all that. Now you know, 675 00:35:35,400 --> 00:35:38,360 Speaker 1: body will find food, okay, and go find the food 676 00:35:38,360 --> 00:35:40,600 Speaker 1: in the fact. And so if you if you control 677 00:35:40,640 --> 00:35:43,160 Speaker 1: your eating happens. That's what you're talking about, control your ebad. 678 00:35:43,239 --> 00:35:44,920 Speaker 1: But you you're helping us out. You're giving us a 679 00:35:44,960 --> 00:35:47,400 Speaker 1: window because a lot of people don't know that window. 680 00:35:47,480 --> 00:35:50,279 Speaker 1: So you said between ten am a p m. Eat, Now, 681 00:35:50,320 --> 00:35:52,600 Speaker 1: how should they eat though they like every four hours, 682 00:35:52,680 --> 00:35:55,080 Speaker 1: every two hours? How should they be? And that's in 683 00:35:55,120 --> 00:35:58,400 Speaker 1: the book? Correct, Yes, good questions. So let me just 684 00:35:58,440 --> 00:36:01,719 Speaker 1: say everyone can have a different clock. I just gave you. 685 00:36:01,760 --> 00:36:04,080 Speaker 1: Ten to eight was mine. But you can choose to 686 00:36:04,160 --> 00:36:07,520 Speaker 1: have a sixteen hour feeding window and an eight hour 687 00:36:07,600 --> 00:36:10,440 Speaker 1: fasting window adds to twenty four. Or you can choose 688 00:36:10,760 --> 00:36:14,920 Speaker 1: fourteen feeding, ten fasting or twelve and twelve. You the 689 00:36:14,920 --> 00:36:17,120 Speaker 1: book gives you all these different options because we all 690 00:36:17,280 --> 00:36:19,640 Speaker 1: operate differently. Some of us, you know, it may be 691 00:36:19,760 --> 00:36:22,600 Speaker 1: too hard for something. So that's why it's very customizable. Now, 692 00:36:23,040 --> 00:36:26,000 Speaker 1: what happens is, here's the big mistake. People make. People 693 00:36:26,080 --> 00:36:29,480 Speaker 1: think that because they're going to be fasting that they 694 00:36:29,560 --> 00:36:32,359 Speaker 1: actually don't have to pay attention to what they're eating 695 00:36:32,440 --> 00:36:35,840 Speaker 1: during the feeding period and that is wrong. You cannot 696 00:36:35,960 --> 00:36:38,680 Speaker 1: just eat anything during the feeding period or eat as 697 00:36:38,680 --> 00:36:41,200 Speaker 1: many caloriess you want to just because you have this 698 00:36:41,239 --> 00:36:44,040 Speaker 1: fasting period coming up. No, you still have to be mindful. 699 00:36:44,280 --> 00:36:47,080 Speaker 1: We don't count calories in my new book Clean and Lean. Instead, 700 00:36:47,480 --> 00:36:49,239 Speaker 1: what I do is I give you your meal plan. 701 00:36:49,600 --> 00:36:52,320 Speaker 1: I give you all these different options, and you should 702 00:36:52,320 --> 00:36:53,880 Speaker 1: see the list of the foods that you can have. 703 00:36:53,920 --> 00:36:56,960 Speaker 1: I mean, it's it's a thirty thirty number list everything 704 00:36:57,040 --> 00:37:01,280 Speaker 1: from avocados, beef, organic or you're saying grass that beef, 705 00:37:01,520 --> 00:37:08,600 Speaker 1: brown rice, cheese, chicken, chickpeas, duck, uh, bacon, turkey, bacon, lemons, kale. 706 00:37:08,640 --> 00:37:10,960 Speaker 1: I mean, it's a thirty food list of all kinds 707 00:37:10,960 --> 00:37:13,799 Speaker 1: of foods. So you eat those foods inside of your 708 00:37:13,880 --> 00:37:17,840 Speaker 1: feeding window. But you eat three to four meals a day. 709 00:37:17,920 --> 00:37:20,560 Speaker 1: Typically people will have three meals and snacks and that's all. 710 00:37:20,840 --> 00:37:22,880 Speaker 1: That's the way you do it. You eat those meals, 711 00:37:23,080 --> 00:37:26,240 Speaker 1: eat him during your feeding window, do your fasting only 712 00:37:26,320 --> 00:37:30,239 Speaker 1: have coffee, tea, herbal tea or water during fasting. And 713 00:37:30,239 --> 00:37:32,880 Speaker 1: I'm telling you the weight up to fifteen pounds and 714 00:37:32,920 --> 00:37:35,120 Speaker 1: thirty days, I'm telling it's crazy. Well, it's funny fun 715 00:37:35,160 --> 00:37:37,759 Speaker 1: the bottles that he knows I'm the worst eater in 716 00:37:37,800 --> 00:37:39,560 Speaker 1: the world. He knows if you like He laughed at me. 717 00:37:39,600 --> 00:37:42,920 Speaker 1: I'm the guy with crispy cream app you know, And 718 00:37:43,480 --> 00:37:47,200 Speaker 1: I'm gonna tell you something. Avocado toast. He converted me 719 00:37:47,239 --> 00:37:49,759 Speaker 1: over that, Kale. He's converted me over there. So I'm 720 00:37:49,800 --> 00:37:53,320 Speaker 1: just telling you that I'm I'm a fan, I'm a believer, 721 00:37:53,840 --> 00:37:57,360 Speaker 1: and my weight is tied to the teaching is that 722 00:37:57,400 --> 00:37:59,120 Speaker 1: he's done to me over the years. Like I said 723 00:37:59,680 --> 00:38:03,279 Speaker 1: to the seven, okay, and the one thing I've been 724 00:38:03,320 --> 00:38:06,120 Speaker 1: blessed in this relationship. He's always been consistent and his 725 00:38:06,280 --> 00:38:08,440 Speaker 1: book always have a point of view to a lot 726 00:38:08,440 --> 00:38:10,360 Speaker 1: of people will flip the script or just trying to 727 00:38:10,440 --> 00:38:13,120 Speaker 1: change the words, but he has a direct point of view. 728 00:38:13,200 --> 00:38:16,399 Speaker 1: Why this particular die, Because what he's learned is that 729 00:38:16,760 --> 00:38:20,560 Speaker 1: all that's aren't made for everybody. That's right, That's exactly right. 730 00:38:20,640 --> 00:38:23,200 Speaker 1: People say to me, why do you have seventeen books? 731 00:38:23,360 --> 00:38:26,920 Speaker 1: I have seventeen books because no one program is going 732 00:38:27,000 --> 00:38:29,960 Speaker 1: to work for everyone. And if I hear something new 733 00:38:30,080 --> 00:38:32,920 Speaker 1: or new research comes out, I try to harness that 734 00:38:33,000 --> 00:38:36,879 Speaker 1: scientific research. I try to translate it for the average person, 735 00:38:36,920 --> 00:38:39,200 Speaker 1: because I write my books for the average person so 736 00:38:39,239 --> 00:38:43,080 Speaker 1: that you have the best knowledge that's most available to us. 737 00:38:43,120 --> 00:38:45,719 Speaker 1: And that's why all these different plans. Now, I will 738 00:38:45,760 --> 00:38:48,799 Speaker 1: also say this that people have to understand that I 739 00:38:48,840 --> 00:38:52,840 Speaker 1: will never ever ever ask you to eat perfectly or 740 00:38:52,880 --> 00:38:58,120 Speaker 1: exercise perfectly. No one's perfect, and programs that demand perfection 741 00:38:58,200 --> 00:39:00,759 Speaker 1: out of you are never going to work for the 742 00:39:00,800 --> 00:39:04,680 Speaker 1: long term. I'm interested in long term sustainability. So my 743 00:39:04,760 --> 00:39:07,240 Speaker 1: program say, you know what, you may have a glass 744 00:39:07,239 --> 00:39:08,920 Speaker 1: of wine. You're not supposed to have alcohol for three days, 745 00:39:08,920 --> 00:39:10,279 Speaker 1: but you may end up having a glass of wine. 746 00:39:10,360 --> 00:39:13,600 Speaker 1: It's okay. The program is not going to penalize you. 747 00:39:13,960 --> 00:39:16,920 Speaker 1: I also say you have to move. The body is 748 00:39:16,920 --> 00:39:19,840 Speaker 1: built to move. So in Clean and Lean, I have 749 00:39:20,000 --> 00:39:23,000 Speaker 1: three tracks for you, have a beginner track and intermediate track, 750 00:39:23,080 --> 00:39:26,840 Speaker 1: and it advanced and all the workouts are customized for 751 00:39:27,160 --> 00:39:29,400 Speaker 1: what you can do. And this is why I love 752 00:39:29,480 --> 00:39:31,799 Speaker 1: this book, and others who have had advanced copies of it, 753 00:39:32,160 --> 00:39:34,160 Speaker 1: they like it because they feel like they can find 754 00:39:34,200 --> 00:39:36,800 Speaker 1: their own groove. And it's not one of those things 755 00:39:36,800 --> 00:39:39,520 Speaker 1: where one size fits all. It's very difficult to do 756 00:39:39,600 --> 00:39:41,640 Speaker 1: one size fit all program because we all have different 757 00:39:41,640 --> 00:39:45,839 Speaker 1: medical conditions, different types of physical abilities, different types of preferences, 758 00:39:46,080 --> 00:39:48,120 Speaker 1: and that's why I love this program. Clean and lean 759 00:39:48,239 --> 00:39:50,839 Speaker 1: is very flexible. Awesome, we got thirty seconds left. Tell 760 00:39:50,920 --> 00:39:52,800 Speaker 1: us how about your app and tell us how we 761 00:39:52,840 --> 00:39:56,040 Speaker 1: can get this book. Yes, dr Ian's World. Go to 762 00:39:56,160 --> 00:39:58,960 Speaker 1: dr Ian's world dot com download the app seven day 763 00:39:58,960 --> 00:40:01,319 Speaker 1: free trial to get a twin percent discount. If you 764 00:40:01,320 --> 00:40:04,120 Speaker 1: want to continue, use the promo code Cleaner c L 765 00:40:04,160 --> 00:40:06,680 Speaker 1: E A N E R all caps. The book is 766 00:40:06,719 --> 00:40:10,040 Speaker 1: available everywhere Amazon Bars, the Noble Target, Walmart, and of 767 00:40:10,080 --> 00:40:14,799 Speaker 1: course join our Facebook group Cleaner Get Leaner. My man, 768 00:40:14,880 --> 00:40:17,759 Speaker 1: thank you for thank you for always supporting me. Thank 769 00:40:17,760 --> 00:40:20,399 Speaker 1: you for the book that I think changed my mom's life. 770 00:40:20,480 --> 00:40:23,480 Speaker 1: From a dietetic, from a diet from a diet standpoint, 771 00:40:23,520 --> 00:40:25,480 Speaker 1: I appreciate you and I will support you. Give me 772 00:40:25,520 --> 00:40:28,120 Speaker 1: your those links from my fan club, those links I 773 00:40:28,160 --> 00:40:29,840 Speaker 1: can put it on my social media. I will always 774 00:40:29,840 --> 00:40:33,839 Speaker 1: support you. Dr Ian casem new book, Cleaning Lane, thirty Days, 775 00:40:33,960 --> 00:40:36,440 Speaker 1: thirty Foods. A knew you. I was looking for a 776 00:40:36,440 --> 00:40:38,120 Speaker 1: better way to check in on our house while I 777 00:40:38,160 --> 00:40:41,480 Speaker 1: was at work and a friend recommended blink. I was skeptical, 778 00:40:41,560 --> 00:40:43,200 Speaker 1: but decided to give it a shot. And I bought 779 00:40:43,239 --> 00:40:47,040 Speaker 1: a Blink camera system. With our last security system, false alarms, 780 00:40:47,120 --> 00:40:50,000 Speaker 1: wires everywhere and monthly fees, we couldn't get out of 781 00:40:50,160 --> 00:40:52,840 Speaker 1: my bad But our Blink system is different. Their motion 782 00:40:52,880 --> 00:40:56,080 Speaker 1: activated cameras that work inside and outside, their wire free, 783 00:40:56,320 --> 00:40:58,760 Speaker 1: easy to set up and run on two lithium batteries 784 00:40:58,800 --> 00:41:01,120 Speaker 1: that last up to two years total. Piece of mind. 785 00:41:01,280 --> 00:41:06,080 Speaker 1: And guess what Blink camera systems started just with no subscriptions. 786 00:41:06,160 --> 00:41:07,960 Speaker 1: We're on vacation and I gotten to learn of my 787 00:41:08,040 --> 00:41:10,799 Speaker 1: smartphone that motion was detected at our front door. That's 788 00:41:10,840 --> 00:41:12,520 Speaker 1: check my Blink app and I saw it was just 789 00:41:12,600 --> 00:41:15,239 Speaker 1: my cool new device being delivered. Hey, we agreed no 790 00:41:15,320 --> 00:41:19,000 Speaker 1: new devices except Blink. Just kidding, not kidding. Save up 791 00:41:19,040 --> 00:41:22,720 Speaker 1: to on outdoor cameras or up to two hundred dollars 792 00:41:22,800 --> 00:41:26,800 Speaker 1: on multi camera XT systems through April. Thanks to Blink, 793 00:41:26,960 --> 00:41:31,040 Speaker 1: home security just got easier. Visit blink protect dot com 794 00:41:31,160 --> 00:41:36,040 Speaker 1: slash offer blink protect dot com slash offer. If it's 795 00:41:36,040 --> 00:41:37,640 Speaker 1: time for a new job, is time to get to 796 00:41:37,640 --> 00:41:41,879 Speaker 1: no Express Your local employment experts. Express employment professionals are 797 00:41:41,880 --> 00:41:44,560 Speaker 1: ready to help you apply on the Express Jobs app 798 00:41:44,680 --> 00:41:47,480 Speaker 1: or Express pros dot com. Express offers good paying job 799 00:41:47,600 --> 00:41:51,719 Speaker 1: in administrative roles including customer service, sales, and accounting positions, 800 00:41:51,800 --> 00:41:55,719 Speaker 1: as well as skilled labor jobs like machinists, faulklip operators, welders, 801 00:41:55,760 --> 00:41:57,960 Speaker 1: and see and See programmers. If you need a new 802 00:41:58,000 --> 00:42:01,480 Speaker 1: full time or summer job, Express can help. Express received 803 00:42:01,520 --> 00:42:05,080 Speaker 1: the Talent Satisfaction Award from Best of Staffing. Apply now 804 00:42:05,120 --> 00:42:07,680 Speaker 1: at Express post dot com or call your local office. 805 00:42:07,880 --> 00:42:11,000 Speaker 1: You could even complete your application over the phone. Express 806 00:42:11,040 --> 00:42:13,880 Speaker 1: nose Jobs. It's time to get to know Express and 807 00:42:14,000 --> 00:42:17,879 Speaker 1: Express associate said, everyone at Express is supportive and they 808 00:42:17,880 --> 00:42:19,840 Speaker 1: went out of their way to place me in a job. 809 00:42:20,200 --> 00:42:23,120 Speaker 1: I greatly appreciate Express. When you apply for a job, 810 00:42:23,360 --> 00:42:25,960 Speaker 1: you need to call back a chance to interview. Let 811 00:42:26,000 --> 00:42:29,719 Speaker 1: your local Express Employment specialists help you. Job Seekers never 812 00:42:29,760 --> 00:42:32,400 Speaker 1: pay a fear to Express, and Express has thousands of 813 00:42:32,400 --> 00:42:35,759 Speaker 1: open positions. Land a new job with Express Employment Professionals. 814 00:42:41,080 --> 00:42:44,799 Speaker 1: My next guest received a BA from Princeton University and 815 00:42:45,120 --> 00:42:48,400 Speaker 1: NBA from Harvard Graduate School of Business. She is the 816 00:42:48,440 --> 00:42:52,480 Speaker 1: founder and CEO of Mirror Digital and interactive media and 817 00:42:52,520 --> 00:42:55,919 Speaker 1: advertising company chips Caused in five her your brands tap 818 00:42:56,000 --> 00:42:59,920 Speaker 1: into the fastest growing US consumer base and demutual multi 819 00:43:00,280 --> 00:43:03,759 Speaker 1: cultural wanting. She has executed over three D seventi five 820 00:43:03,840 --> 00:43:07,080 Speaker 1: digital campaigns in this space for clients including Your General Motives, 821 00:43:07,360 --> 00:43:11,600 Speaker 1: Universal Pictures, Entail, A, T and T, and Macy's. Mirror 822 00:43:11,640 --> 00:43:15,200 Speaker 1: Digital is an interactive media and advertising company connecting leading 823 00:43:15,239 --> 00:43:20,360 Speaker 1: brands to the growing US multicultural market. Please welcome to 824 00:43:20,440 --> 00:43:26,839 Speaker 1: Money Making Conversation, Sheila Marmon, Good morning. That's that's how 825 00:43:26,960 --> 00:43:29,200 Speaker 1: MPR sh I was trying to just change style because 826 00:43:29,200 --> 00:43:33,040 Speaker 1: you know, you know, you have all those great credits, 827 00:43:33,040 --> 00:43:35,880 Speaker 1: you know at Princeton University, you know, b A and 828 00:43:36,280 --> 00:43:42,799 Speaker 1: NBA from Harvard Graduate School of Business. Your love, you know, 829 00:43:43,560 --> 00:43:47,359 Speaker 1: upgrade my tone. Just upgrade my tone. That's all I'm trying. Tone. Well, 830 00:43:47,600 --> 00:43:50,320 Speaker 1: how are you doing, Sheila, I'm doing great this morning. 831 00:43:50,360 --> 00:43:52,719 Speaker 1: Thank you so much for having me. Well, first of all, 832 00:43:52,880 --> 00:43:56,279 Speaker 1: your your your perfect guests from my show, Money Making Conversations, 833 00:43:56,320 --> 00:43:58,560 Speaker 1: and I just try to bring talented people on the 834 00:43:58,640 --> 00:44:01,680 Speaker 1: show and try to break that all that anything can 835 00:44:01,719 --> 00:44:04,000 Speaker 1: be done if you put your mind to it, with 836 00:44:04,040 --> 00:44:06,439 Speaker 1: a good plan and be consistent at it. And that's 837 00:44:06,440 --> 00:44:08,840 Speaker 1: what you're going you know, tell us how you got started. 838 00:44:08,880 --> 00:44:11,879 Speaker 1: You got me, I gave the academic credits, but how 839 00:44:11,920 --> 00:44:15,600 Speaker 1: did you get started in this work workspace? Sure, sure, 840 00:44:15,680 --> 00:44:20,080 Speaker 1: you know, um, you start with the degrees, but you know, 841 00:44:20,120 --> 00:44:23,320 Speaker 1: I always like to tell people that the degrees don't 842 00:44:24,080 --> 00:44:26,279 Speaker 1: take you there. It's really the hustle that takes you there. 843 00:44:26,920 --> 00:44:32,520 Speaker 1: So UM, I'll start with that. UM. I was fortunate to, uh, 844 00:44:32,880 --> 00:44:35,880 Speaker 1: you know, be blessed with some really great educational opportunities. 845 00:44:36,239 --> 00:44:39,880 Speaker 1: But when thinking about creating the life of my dreams 846 00:44:39,880 --> 00:44:43,760 Speaker 1: and what I really wanted, I had to make sure 847 00:44:43,880 --> 00:44:46,600 Speaker 1: that I was going to be focused and working hard 848 00:44:46,760 --> 00:44:49,480 Speaker 1: every single day because those degrees were not going to 849 00:44:49,560 --> 00:44:54,160 Speaker 1: take me there. UM. I wanted to go into multicultural 850 00:44:54,200 --> 00:44:58,320 Speaker 1: marketing because I've always had an interest in what people 851 00:44:58,360 --> 00:45:01,600 Speaker 1: of color were doing growing up in Los Angeles, which 852 00:45:01,640 --> 00:45:06,160 Speaker 1: is where I'm based. We have a thriving multicultural market here, 853 00:45:06,239 --> 00:45:08,880 Speaker 1: so a lot of black folks, a lot of Hispanics folks, 854 00:45:08,880 --> 00:45:11,399 Speaker 1: a lot of Asian folks, and I always thought we've 855 00:45:11,440 --> 00:45:14,480 Speaker 1: got more in common than the things that set us apart. 856 00:45:15,120 --> 00:45:21,800 Speaker 1: And so looking at how much we control economically and um, 857 00:45:21,920 --> 00:45:25,640 Speaker 1: the growth of our population in the United States, there 858 00:45:25,719 --> 00:45:29,799 Speaker 1: was just huge opportunity. Now, when just talk about opportunities, 859 00:45:29,840 --> 00:45:33,720 Speaker 1: you have to realize when you used the word multicultural market, 860 00:45:33,800 --> 00:45:36,680 Speaker 1: now I noticed just said fifteen years or more you've 861 00:45:36,680 --> 00:45:40,000 Speaker 1: been in the business. So at one time, just ra Sean, 862 00:45:40,040 --> 00:45:42,719 Speaker 1: because I was in radio a lot. I mean I 863 00:45:42,760 --> 00:45:44,360 Speaker 1: was with Steve Harvard Morning to Show where I co 864 00:45:44,440 --> 00:45:47,800 Speaker 1: created the Executive So we were initially talking about the 865 00:45:47,840 --> 00:45:51,200 Speaker 1: African American market as a buyer, and then all of 866 00:45:51,239 --> 00:45:56,839 Speaker 1: a sudden the term multicultural market segmentation came out and 867 00:45:56,880 --> 00:46:02,480 Speaker 1: that included Hispanics, and so we m we as a buyer, 868 00:46:02,520 --> 00:46:04,279 Speaker 1: I mean, hey, we know, you know, we felt that 869 00:46:04,320 --> 00:46:07,560 Speaker 1: we're want to lose our share of the marketing available 870 00:46:07,600 --> 00:46:11,799 Speaker 1: marketing dollar to the growing Hispanic community. And so I 871 00:46:11,880 --> 00:46:14,800 Speaker 1: felt that a lot of the publications like Black Enterprise, 872 00:46:14,840 --> 00:46:17,719 Speaker 1: a lot of advertiser we lost because the term went 873 00:46:17,760 --> 00:46:22,600 Speaker 1: from the Pacific to African American to the more diverse 874 00:46:22,760 --> 00:46:27,560 Speaker 1: term multicultural. Am I correct in saying that, you know, um, 875 00:46:27,600 --> 00:46:31,759 Speaker 1: I think that hitting us like I think that some 876 00:46:31,800 --> 00:46:34,640 Speaker 1: people will try and put pit our communities against one another, 877 00:46:35,200 --> 00:46:37,640 Speaker 1: But I think that that's the wrong approach to look 878 00:46:37,640 --> 00:46:40,560 Speaker 1: at it. So I think that my business thrived because 879 00:46:40,600 --> 00:46:45,520 Speaker 1: I am inclusive. Um, I do know that we have 880 00:46:45,719 --> 00:46:50,000 Speaker 1: to uh talk about the growth of the multicultural market 881 00:46:50,160 --> 00:46:54,920 Speaker 1: overall versus what's going on with the general market because 882 00:46:55,239 --> 00:46:57,719 Speaker 1: we're not getting our fair share of the dollars in 883 00:46:57,840 --> 00:47:02,360 Speaker 1: any segment. So talking about what's going on in the 884 00:47:02,400 --> 00:47:05,920 Speaker 1: African American market, I think it's only reinforced when you 885 00:47:05,960 --> 00:47:08,800 Speaker 1: add what's going on in the Hispanic and the Asian market, 886 00:47:08,840 --> 00:47:11,640 Speaker 1: because none of us are getting our fair share, and 887 00:47:11,680 --> 00:47:15,719 Speaker 1: it becomes more evident when you look at us together 888 00:47:16,239 --> 00:47:19,080 Speaker 1: than just trying to say, oh, don't don't take the 889 00:47:19,120 --> 00:47:21,640 Speaker 1: African American money and give it to the Hispanic money. 890 00:47:22,080 --> 00:47:24,440 Speaker 1: We give it to the Hispanic partners, which I agree, 891 00:47:24,520 --> 00:47:27,040 Speaker 1: I agree when you own your assessment of that, but 892 00:47:27,160 --> 00:47:29,680 Speaker 1: just all about what you do. What I always feel 893 00:47:29,680 --> 00:47:31,640 Speaker 1: is that when you do that, then you're starting to 894 00:47:31,680 --> 00:47:34,200 Speaker 1: fight for a real small person. Now, like you said, 895 00:47:34,280 --> 00:47:36,600 Speaker 1: we don't get our fair share. Now you're kind of 896 00:47:36,640 --> 00:47:39,600 Speaker 1: like they didn't expand that budget in the in the 897 00:47:39,640 --> 00:47:42,200 Speaker 1: African American They just kind of like added some more 898 00:47:42,280 --> 00:47:45,840 Speaker 1: into that pot of competition. If they would have expanded, 899 00:47:45,960 --> 00:47:50,400 Speaker 1: we went from like to like, I'll be excited about it. 900 00:47:50,400 --> 00:47:53,160 Speaker 1: But we kind of like stated that that's what you're 901 00:47:53,200 --> 00:47:55,880 Speaker 1: saying in the sense of, hey, when you combine the 902 00:47:55,920 --> 00:47:58,399 Speaker 1: two and you're working out of the same budget, that's 903 00:47:58,400 --> 00:48:01,400 Speaker 1: not fair. Give us a bigger a bigger budget to 904 00:48:01,480 --> 00:48:03,359 Speaker 1: work out of, and then all of a sudden we'll 905 00:48:03,400 --> 00:48:07,480 Speaker 1: reach a bigger audience. That's exactly right. And so I'm 906 00:48:07,480 --> 00:48:10,080 Speaker 1: talking about the fact that all of these audiences are 907 00:48:10,120 --> 00:48:13,200 Speaker 1: being under invested in and it makes no sense because 908 00:48:13,239 --> 00:48:15,520 Speaker 1: these are the growth markets in the United States. So 909 00:48:15,560 --> 00:48:19,359 Speaker 1: if you look at population growth in the United States 910 00:48:19,400 --> 00:48:22,880 Speaker 1: over the last twenty years, over of it has been 911 00:48:22,960 --> 00:48:25,319 Speaker 1: driven by people of color. And so if you want 912 00:48:25,320 --> 00:48:28,759 Speaker 1: to grow your business in the US, you have to 913 00:48:28,800 --> 00:48:32,560 Speaker 1: reach these consumers. And going out with that message again 914 00:48:32,600 --> 00:48:36,040 Speaker 1: and again and showing the data, we're starting to break 915 00:48:36,160 --> 00:48:39,239 Speaker 1: through and people are starting to understand that if I 916 00:48:39,280 --> 00:48:41,840 Speaker 1: want my business to be successful in the United States, 917 00:48:42,200 --> 00:48:44,879 Speaker 1: I have to tap into this growing market and it's 918 00:48:45,000 --> 00:48:49,680 Speaker 1: combining we're over four trillion dollars in buying power. It's 919 00:48:49,840 --> 00:48:53,399 Speaker 1: really really important that people understand is that in your 920 00:48:53,600 --> 00:48:57,239 Speaker 1: ability to have a dream, the plan is a lot 921 00:48:57,280 --> 00:49:01,120 Speaker 1: more important now because you can actually get your dream 922 00:49:01,200 --> 00:49:03,040 Speaker 1: and put it right in front of you. You know, 923 00:49:03,080 --> 00:49:04,719 Speaker 1: you can put a picture of a college you want 924 00:49:04,719 --> 00:49:06,040 Speaker 1: to go through. You can put a picture of a 925 00:49:06,080 --> 00:49:08,080 Speaker 1: person you want to date. You can put a picture 926 00:49:08,120 --> 00:49:09,960 Speaker 1: of a type of food that you like to you 927 00:49:10,000 --> 00:49:11,520 Speaker 1: put a picture of the house you want to live. 928 00:49:11,880 --> 00:49:13,759 Speaker 1: All that can be put in front of you. That's 929 00:49:13,800 --> 00:49:18,600 Speaker 1: called the vision board. But don't become married to the 930 00:49:18,680 --> 00:49:22,360 Speaker 1: vision board. If changes come about. That's what she's seeing. 931 00:49:24,320 --> 00:49:26,120 Speaker 1: But you know, one I love. I mean, I love 932 00:49:26,200 --> 00:49:29,000 Speaker 1: the vision board. I love the plan. But with the 933 00:49:29,040 --> 00:49:31,759 Speaker 1: plan have to come the hustle. So that's the part 934 00:49:32,000 --> 00:49:35,759 Speaker 1: you gotta remind folks about two right right right, right, right, 935 00:49:35,840 --> 00:49:39,040 Speaker 1: right right. You can have the pictures up there, but 936 00:49:39,120 --> 00:49:41,799 Speaker 1: you also have to work towards those things because then 937 00:49:42,239 --> 00:49:45,560 Speaker 1: have a path that's gonna get you from where you 938 00:49:45,600 --> 00:49:47,760 Speaker 1: are today to where you want to be. There's another 939 00:49:47,800 --> 00:49:50,800 Speaker 1: question that came from your portal strategies for making money? 940 00:49:50,800 --> 00:49:53,520 Speaker 1: What are your some of your strategies for making money. 941 00:49:53,640 --> 00:49:56,799 Speaker 1: So my strategies for making money is um or. I 942 00:49:56,800 --> 00:49:59,840 Speaker 1: guess I would say my mantra it's really no your craft, 943 00:50:00,560 --> 00:50:05,720 Speaker 1: and I think a lot of um folks don't value 944 00:50:05,800 --> 00:50:09,520 Speaker 1: that as much as we might want to, because it's 945 00:50:09,560 --> 00:50:13,080 Speaker 1: really important for you to be excellent at what you 946 00:50:13,120 --> 00:50:15,880 Speaker 1: deliver and what you do. UM. It's you know, you 947 00:50:15,920 --> 00:50:18,319 Speaker 1: can start a business, but you want to be the 948 00:50:18,360 --> 00:50:21,319 Speaker 1: best and you want to make sure that what you're 949 00:50:21,360 --> 00:50:25,359 Speaker 1: bringing to the table is different from everybody else that's 950 00:50:25,360 --> 00:50:28,239 Speaker 1: out there. So how do you, you know, put in 951 00:50:28,280 --> 00:50:30,799 Speaker 1: the time and make sure you really know what you're 952 00:50:30,840 --> 00:50:33,799 Speaker 1: doing and really know what you're talking about. UM. And 953 00:50:33,840 --> 00:50:35,759 Speaker 1: that's what that's another part of you know, I go 954 00:50:35,800 --> 00:50:37,960 Speaker 1: back to one of my favorite words. That's part of 955 00:50:37,960 --> 00:50:42,280 Speaker 1: the hustle, like you got to learn that's absolutely true. Now, 956 00:50:42,440 --> 00:50:45,480 Speaker 1: what is the what is the difference? Okay, just explain everybody. 957 00:50:45,480 --> 00:50:47,560 Speaker 1: You have the general market and do you have the 958 00:50:47,920 --> 00:50:52,200 Speaker 1: multicultural market? What is the difference? So as well, you know, 959 00:50:52,200 --> 00:50:58,120 Speaker 1: it's interesting, so historically what the general market has referred to, um, 960 00:50:58,200 --> 00:51:01,640 Speaker 1: white people basically, and then the multicultural market and then 961 00:51:01,640 --> 00:51:06,160 Speaker 1: people of color, and those have been advertising terms that 962 00:51:06,200 --> 00:51:10,120 Speaker 1: have been used, uh in our industry for a long time. 963 00:51:10,760 --> 00:51:13,239 Speaker 1: But what you know, what the way we're starting to 964 00:51:13,360 --> 00:51:17,960 Speaker 1: talk and starting to help people understand is that the 965 00:51:18,080 --> 00:51:23,160 Speaker 1: multicultural market is the new general market and that our 966 00:51:23,200 --> 00:51:27,799 Speaker 1: population in the United States, we it's of a total population, 967 00:51:28,320 --> 00:51:30,920 Speaker 1: so we're you know, people still sometimes say minority, and 968 00:51:30,920 --> 00:51:32,480 Speaker 1: it was like, We're not going to be a minority 969 00:51:32,520 --> 00:51:35,960 Speaker 1: for long. So it's we've got to change our mindset 970 00:51:36,000 --> 00:51:39,480 Speaker 1: and how we view ourselves that we are the general 971 00:51:39,520 --> 00:51:44,719 Speaker 1: market now and we are going to be the driving 972 00:51:44,840 --> 00:51:49,319 Speaker 1: opportunity for for businesses and we should we should take 973 00:51:49,440 --> 00:51:53,800 Speaker 1: advantage of that in terms of participating in the growth 974 00:51:54,000 --> 00:51:56,839 Speaker 1: and the wealth it's going to be created. Wealth is 975 00:51:56,880 --> 00:52:00,799 Speaker 1: the key advantage and and is the key is now 976 00:52:01,080 --> 00:52:03,360 Speaker 1: just a quick a minute left, just give us some 977 00:52:03,440 --> 00:52:06,000 Speaker 1: hot trains and digital media and advertisers that you feel 978 00:52:06,040 --> 00:52:09,240 Speaker 1: is important in targeting, branding today and building your success. 979 00:52:10,080 --> 00:52:13,600 Speaker 1: Oh absolutely so UM A couple of things. I think 980 00:52:13,640 --> 00:52:18,239 Speaker 1: that data and UM finding data on the consumers that 981 00:52:18,360 --> 00:52:21,600 Speaker 1: you want to reach out to and incorporating those in 982 00:52:21,640 --> 00:52:25,040 Speaker 1: your advertising campaigns. It's really important and something that you 983 00:52:25,080 --> 00:52:27,600 Speaker 1: can do in digital. So if I want people only 984 00:52:27,600 --> 00:52:30,960 Speaker 1: in a certain neighborhood, or if I only want mothers, 985 00:52:31,040 --> 00:52:32,960 Speaker 1: or if I want people who go to the movies 986 00:52:33,000 --> 00:52:35,920 Speaker 1: three times a week, there are different ways to segment 987 00:52:36,040 --> 00:52:39,440 Speaker 1: those markets so you can make your dollars go um faster. 988 00:52:39,840 --> 00:52:42,400 Speaker 1: And then I also think social media, going back to 989 00:52:42,640 --> 00:52:45,600 Speaker 1: that word authenticity, we want to make sure we have 990 00:52:45,680 --> 00:52:49,839 Speaker 1: the voices that are diverse, voices that really represent us. 991 00:52:50,160 --> 00:52:53,760 Speaker 1: So how do we um make sure we're aligning ourselves 992 00:52:53,760 --> 00:52:55,920 Speaker 1: with those people. We can help you do both of 993 00:52:55,920 --> 00:52:58,160 Speaker 1: those things, and those are really really important. Today the 994 00:52:58,160 --> 00:53:02,920 Speaker 1: phone with today Miss Sheila more Mormon and uh, you're fantastic. 995 00:53:03,120 --> 00:53:04,960 Speaker 1: I want Tom Vike you back on the show. If 996 00:53:05,000 --> 00:53:07,160 Speaker 1: you have time, please put me in your schedule. An 997 00:53:07,160 --> 00:53:13,319 Speaker 1: amazing guessing heat being successful on the West Coast. I 998 00:53:13,400 --> 00:53:14,880 Speaker 1: was looking for a better way to check in on 999 00:53:14,920 --> 00:53:16,919 Speaker 1: our house while I was at work and a friend 1000 00:53:16,920 --> 00:53:19,880 Speaker 1: recommended Blink. I was skeptical but decided to give it 1001 00:53:19,880 --> 00:53:22,200 Speaker 1: a shot, and I bought a Blink camera system. 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I checked my Blink 1011 00:53:49,000 --> 00:53:50,600 Speaker 1: app and I saw it was just my cool new 1012 00:53:50,600 --> 00:53:53,720 Speaker 1: device being delivered. Hey, we agreed no new devices except 1013 00:53:53,840 --> 00:53:58,760 Speaker 1: Blink Just kidding, not kidding. Save up on outdoor cameras 1014 00:53:58,880 --> 00:54:02,160 Speaker 1: or up to two dreds on multi camera XT systems 1015 00:54:02,160 --> 00:54:06,360 Speaker 1: through April. Thanks to Blink, home security just got easier. 1016 00:54:06,680 --> 00:54:11,359 Speaker 1: Visit blink protect dot com slash offer blink protect dot 1017 00:54:11,400 --> 00:54:14,319 Speaker 1: Com slash Offer. If it's time for a new job, 1018 00:54:14,360 --> 00:54:17,560 Speaker 1: it's time to get to know Express. Your local employment experts. 1019 00:54:17,640 --> 00:54:20,840 Speaker 1: Express employment professionals are ready to help you. 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