WEBVTT - Instant Reaction: Google Doesn't Have to Sell Chrome in Antitrust Ruling

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<v Speaker 1>Bloomberg Audio Studios, podcasts, radio news.

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<v Speaker 2>This is a breaking news update from Bloomberg.

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<v Speaker 3>Instant reaction and analysis from our three thousand journalists and

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<v Speaker 3>analysts around the world.

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<v Speaker 1>Google doesn't have to sell its popular Chrome web browser,

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<v Speaker 1>a federal judge ruled Tuesday in the Justice Department's landmark

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<v Speaker 1>anti trust case against the search engine. The ruling allows

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<v Speaker 1>Google to avoid one of the most severe remedy requests

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<v Speaker 1>from the US government after the court found that the

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<v Speaker 1>company had an illegal monopoly in the search market. The

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<v Speaker 1>judge did bar Google from entering into exclusive contracts for

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<v Speaker 1>Internet search.

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<v Speaker 4>All Right, we knew we wanted to talk with our

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<v Speaker 4>man deep seeing of our Bloomberg intelligence team. He's here

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<v Speaker 4>in studio. Google shares are up. I mean, was this expected?

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<v Speaker 5>First of all?

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<v Speaker 2>No.

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<v Speaker 5>I think that's why you see such an instance stock reaction,

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<v Speaker 5>because the judge was quite vocal about how Google had

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<v Speaker 5>created a monopoly because of all the assets, and Chrome

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<v Speaker 5>was one of the most prominent assets that you know,

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<v Speaker 5>they the judge focused on so.

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<v Speaker 2>Clearly in this case.

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<v Speaker 5>The fact that the ruling says that they don't have

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<v Speaker 5>to divest Chrome, it's positive news. And look, all the

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<v Speaker 5>exclusive arrangements with Apple and for their operating system.

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<v Speaker 2>I think that was.

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<v Speaker 5>Expected remedy really, I mean it kind of allows Apple

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<v Speaker 5>to pick the partner they want. There won't be an

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<v Speaker 5>exclusive arrangement. But look, from an Apple perspective, they can

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<v Speaker 5>still say Google has the best LLM and you know

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<v Speaker 5>they want to do business. So from that perspective, that's

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<v Speaker 5>why Apple is up too. So you know, this sort

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<v Speaker 5>of clears all the uncertainty for both the companies.

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<v Speaker 1>Look, I'm going to ask you crazy question here. Do

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<v Speaker 1>we care about search the way that we used to

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<v Speaker 1>care about search in the sense of typing something into Google,

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<v Speaker 1>or increasingly do we care more about which LLM people choose.

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<v Speaker 5>Well, so the search market has definitely expanded because of

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<v Speaker 5>generative AI. So think of how Google had a ninety

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<v Speaker 5>percent plus share. I'm sure if this lawsuit came to

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<v Speaker 5>the scene and the hearing was happening now, the jet

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<v Speaker 5>would say Google doesn't have ninety percent plus share because

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<v Speaker 5>CHATGPT has got one billion monthly active users, it's got

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<v Speaker 5>the query volume not comparable to Google, but almost you know,

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<v Speaker 5>one third of Google, And so that search market is

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<v Speaker 5>not the same as it was. You know, probably three

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<v Speaker 5>years back before the launch of Chat GPT, and from

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<v Speaker 5>that perspective, I mean, look, the search pile has grown.

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<v Speaker 5>The fact that Google owns Chrome is a big advantage.

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<v Speaker 5>So when I look at generative AI deployments, browser is

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<v Speaker 5>a critical aspect of how AI agents will be deployed.

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<v Speaker 5>That's why you're seeing such a stock reaction because everyone

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<v Speaker 5>knows if you take out Chrome from Google, even if

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<v Speaker 5>Google has their own chips and they have got their

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<v Speaker 5>own LLM, without a browser, the advantage just goes away.

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<v Speaker 2>So divesting Chrome would have been a big, big blow.

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<v Speaker 5>And you know that's why the combined entity owning Chrome

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<v Speaker 5>and owning all the other assets that Google has is

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<v Speaker 5>such a big advantage when it comes to generative way.

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<v Speaker 2>Why are we getting through this ruling?

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<v Speaker 4>And I guess I'm just bringing up in a world

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<v Speaker 4>where we have a White House that I think it's

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<v Speaker 4>fair to say it's transactional, and we have seen various

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<v Speaker 4>tech executives make their way to the White House. Is

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<v Speaker 4>there something that was going on behind the scenes of

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<v Speaker 4>I don't know that caught the attention. I don't know

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<v Speaker 4>what are you hearing?

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<v Speaker 5>And I mean there are obviously lobbies for these companies,

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<v Speaker 5>it's not a surprise regardless of the administration.

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<v Speaker 2>But look in this case, clearly, as you said.

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<v Speaker 5>The administration is transactional, and this was the best outcome

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<v Speaker 5>for Alphabet, you know, not having to divest anything. There

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<v Speaker 5>is another pending lawsuit, the ad Tech lawsuit, but even

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<v Speaker 5>if they have to divest something there, it's not that

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<v Speaker 5>big of for DLAZ Chrome. Chrome is like the prized

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<v Speaker 5>asset when it comes to Alphabet. When you think about

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<v Speaker 5>YouTube and you know all the other things, Chrome is

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<v Speaker 5>right up there. Without a browser, generative AI deployments get

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<v Speaker 5>hard and that's where owning the distribution through Chrome is

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<v Speaker 5>paramount for a company like Alphabet.

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<v Speaker 4>We just want to point out shares of Alphabet are

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<v Speaker 4>up more than six percent here in the aftermarket, and

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<v Speaker 4>then Deep mentioned that Apple shares are also higher, and

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<v Speaker 4>Tim they're up about four percent here.

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<v Speaker 1>I want to bring in Tom Giles, he senior executive

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<v Speaker 1>editor for Global Technology. He joins us from our San

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<v Speaker 1>Francisco bureau. Tom, this ruling obviously coming as a surprise

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<v Speaker 1>to investors. Look no further than shares of Alphabet higher

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<v Speaker 1>by six point four percent in the after hours. Why

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<v Speaker 1>do you think that we got this ruling today.

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<v Speaker 3>I mean, this is a huge sigh of relief, right.

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<v Speaker 3>This is, as men Deep said, they avoided the most

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<v Speaker 3>harsh penalty here, which would have been selling Chrome Home,

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<v Speaker 3>which you know Google has woven into its products and

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<v Speaker 3>is really an integral part of of their value proposition

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<v Speaker 3>to many customers. So major side of relief there. They're

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<v Speaker 3>really allowed to continue to do a lot of the

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<v Speaker 3>things that they have been doing. They're going to have

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<v Speaker 3>to change certain uh certain terms. But something else that

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<v Speaker 3>they are can they will continue to be allowed to

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<v Speaker 3>do is is paying for browser placement. They can still

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<v Speaker 3>make these big cash payments that give their browser, you know,

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<v Speaker 3>a special uh placement on an on a smartphone for example.

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<v Speaker 3>They just need to change they can't have the kinds

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<v Speaker 3>of exclusivity that they have used in the past. That's

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<v Speaker 3>really what it came down to, and is you know,

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<v Speaker 3>we're still parsing the decision, so let me be clear

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<v Speaker 3>about that. But what they what they said was that

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<v Speaker 3>if we if we go too far and for example,

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<v Speaker 3>say no to these payments, that would be onerous to

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<v Speaker 3>the larger ecosystem, that would hurt some of the small players,

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<v Speaker 3>some of the manufacturers, some of the other players in here,

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<v Speaker 3>and I don't think that the DJ clearly does not

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<v Speaker 3>want to do that at this stage. Remember that some

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<v Speaker 3>of these decisions are going to be revisited. This is

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<v Speaker 3>a six year decision. We just had some headlines on that,

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<v Speaker 3>so you know, Google's going to have to continue to

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<v Speaker 3>mind its p's and q's in the coming years to

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<v Speaker 3>ensure that it doesn't run a foul of this ruling.

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<v Speaker 3>But on its face, the headline here is this is

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<v Speaker 3>great news for Google. This is great news for Apple,

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<v Speaker 3>and you're seeing it in those shares rallying as we speak.

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<v Speaker 4>Yeah, as you said, we've got Alphabet up six and

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<v Speaker 4>quarter percent Tom and then you've got Apple shares up

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<v Speaker 4>three point six percent to Mendy Pooh. Beyond Apple and

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<v Speaker 4>Alphabet are kind of watching this decision and maybe a

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<v Speaker 4>little upset about it.

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<v Speaker 5>I mean, remember the news and Perplexity wanted to buy

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<v Speaker 5>Chrome and they put a value I think it's thirty

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<v Speaker 5>four billion.

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<v Speaker 1>Yeah, we're talking about this earlier. Yeah, put Perplexity on

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<v Speaker 1>the map. Everyone was like, wait, you don't even have

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<v Speaker 1>that cash.

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<v Speaker 5>Even if Google had to divest Chrome, thirty four billion

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<v Speaker 5>is too low. Off a price tag for an asset

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<v Speaker 5>you know that has got over three billion monthly active users.

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<v Speaker 5>That is at the core of deploying generative AI. I

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<v Speaker 5>mean that's why you know, when you look at individual

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<v Speaker 5>assets for Google, everyone looks at how much money does

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<v Speaker 5>this make? Chrome doesn't make any money on a standalone basis,

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<v Speaker 5>But when it comes to the value of Chrome, we're

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<v Speaker 5>talking fifty billion plus even higher. I mean, I wouldn't

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<v Speaker 5>be surprised if it's close to one hundred billion as

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<v Speaker 5>just a standalone product, given how important it is when

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<v Speaker 5>it comes to deploying AI.

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<v Speaker 2>So Tom Giles, come on back in here.

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<v Speaker 4>So if you were sitting down or I don't know

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<v Speaker 4>if Alphabet's going to do any kind of call or

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<v Speaker 4>what have you, what would you want to be asking

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<v Speaker 4>them right now?

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<v Speaker 3>Well, first of all, is there a plan to appeal?

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<v Speaker 3>And what does that look like? What are the grounds?

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<v Speaker 3>I hate to put it this bluntly, but you guys

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<v Speaker 3>got off really easy here. You avoided the worst possible scenarios.

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<v Speaker 3>As we've said, as man Deep and I have been

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<v Speaker 3>talking about, are you going to appeal? What are the

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<v Speaker 3>grounds for that? They may see something in here that

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<v Speaker 3>is owners to them that they feel is going to

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<v Speaker 3>tie their hands in the future. Again, it's a six

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<v Speaker 3>year decision. DJ is giving itself leeway to kind of

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<v Speaker 3>revisit at least part of this, and so is are

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<v Speaker 3>there are there clauses? Are the things that they want

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<v Speaker 3>to change? And do they you know, do they do

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<v Speaker 3>they want to send the signal that we don't think

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<v Speaker 3>we're monopolist here, which is of course what they've been

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<v Speaker 3>saying all along. Do you want to hit that home

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<v Speaker 3>with with with sending this into an appeals process?

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<v Speaker 4>Same question to you, man, Deep So you're sitting down

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<v Speaker 4>with these execs ever at Alphabet and what you what

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<v Speaker 4>you would want to know?

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<v Speaker 5>I mean, it sounds like they don't want Google to

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<v Speaker 5>be making any exclusive payments to Apple, like the twenty

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<v Speaker 5>billion dollar tack payment going forward, which again I view

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<v Speaker 5>it as a positive because on the one hand, it

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<v Speaker 5>opens up you know, other search companies to bid for Apple.

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<v Speaker 5>But Apple has no choice but to go with Google.

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<v Speaker 5>I mean, their users are used to, you know, the

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<v Speaker 5>Google experience, and so it sort of saves the twenty

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<v Speaker 5>billion dollars that Google is paying Apple and that helps

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<v Speaker 5>their growth. Martin, So I don't think there's anything bad

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<v Speaker 5>here in terms of, you know, the judge restricting Google

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<v Speaker 5>from having an exclusive arrangement with Apple.

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<v Speaker 4>Is there anything Tom that we'd be worried though about

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<v Speaker 4>the EU and their view on this.

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<v Speaker 3>We always need to worry if you're Google, if you're

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<v Speaker 3>one of the major US tech platforms, you always need

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<v Speaker 3>to worry about what the EU is doing, what they're thinking,

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<v Speaker 3>where they might land on some of these decision. So

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<v Speaker 3>I do think it's a slightly different paradigm across the pond,

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<v Speaker 3>as it were. But I do want to come back

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<v Speaker 3>to and I'm curious I want to hear from man

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<v Speaker 3>Deep too about you know, does the removal of the

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<v Speaker 3>exclusive agreements, what kind of opening does that give to

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<v Speaker 3>the other platforms? How might they try to gain an

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<v Speaker 3>advantage here? It does make a huge difference when you

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<v Speaker 3>buy your new iPhone or you buy a new smartphone.

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<v Speaker 3>It makes a huge difference that that there's going to

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<v Speaker 3>be some kind of institutional or you know, existing support

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<v Speaker 3>for Google to be the default if you cannot. If

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<v Speaker 3>you yes, it's okay to make these payments, but if

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<v Speaker 3>you can't have exclusive agreements, what about what about Claude?

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<v Speaker 3>What about chat GPT. Can some of these other tools

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<v Speaker 3>start to present themselves as alternatives and do it more readily? Mandy,

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<v Speaker 3>please tell me if i'm you know, yeah, no.

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<v Speaker 2>You're all right.

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<v Speaker 5>So I mean Google search ninety percent plus share is

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<v Speaker 5>driven by these exclusive arrangements, So you're right. But I

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<v Speaker 5>look at it this way. I mean, some of the

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<v Speaker 5>ruling says Google may have to share their search index

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<v Speaker 5>with you know, other providers. I have to read the

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<v Speaker 5>fine print, but that again could make chatchpt better in

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<v Speaker 5>terms of solving for all the use cases that we

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<v Speaker 5>use Google for. So from that perspective, it is a risk.

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<v Speaker 5>At the same time, I mean, on Android, they own

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<v Speaker 5>the operating system, so I don't think anything will change

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<v Speaker 5>from a search experience perspective. And for Apple, again, they

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<v Speaker 5>want their users to get the best experience, so I

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<v Speaker 5>don't think they're going to take a chance by completely

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<v Speaker 5>completely overhauling the search experience and you know, bring in

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<v Speaker 5>a clot or a chat GPT for the native browser search.

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<v Speaker 2>I would be very.

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<v Speaker 5>Surprised if they did that. But the I guess the

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<v Speaker 5>finer point here is if Google were forced to share

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<v Speaker 5>some of their search index, then that could draw in

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<v Speaker 5>more competition, and that is a risk.

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<v Speaker 4>I just want to point out that our Josh Cisco,

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<v Speaker 4>who's got the write through on the Bloomberg terminal, says

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<v Speaker 4>the order is one of the most monumental court decisions

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<v Speaker 4>affecting the tech sector in more than a quarter century

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<v Speaker 4>and could offer a blueprint for other judges who may

0:12:17.920 --> 0:12:22.120
<v Speaker 4>end up weighing similar choices in cases against Meta, Amazon,

0:12:22.240 --> 0:12:25.120
<v Speaker 4>and Apple. So, I mean, Mandy, first to you, what

0:12:25.160 --> 0:12:27.320
<v Speaker 4>are those like, what do we need to know about

0:12:27.360 --> 0:12:29.600
<v Speaker 4>those cases and what that could mean for those companies.

0:12:29.800 --> 0:12:33.520
<v Speaker 5>I mean, there is nothing as serious as there is,

0:12:33.760 --> 0:12:36.800
<v Speaker 5>you know when it comes to Alphabet losing one of

0:12:36.840 --> 0:12:40.480
<v Speaker 5>their core assets. I think for others, even in the

0:12:40.520 --> 0:12:44.360
<v Speaker 5>case of Meta, I would have expected more fines than

0:12:44.440 --> 0:12:47.720
<v Speaker 5>you know, a divestiture. I don't think anybody is forcing

0:12:47.760 --> 0:12:50.679
<v Speaker 5>Meta to divest in Instagram or you know, whats not

0:12:50.679 --> 0:12:53.760
<v Speaker 5>the same. It's not the same. In the case of Google,

0:12:53.960 --> 0:12:57.760
<v Speaker 5>the monopoly lawsuits said they had ninety percent plus share.

0:12:58.120 --> 0:12:59.920
<v Speaker 2>That was the basis for the lawsuit.

0:13:00.200 --> 0:13:04.120
<v Speaker 5>So the fact that the judge is not saying, you know,

0:13:04.160 --> 0:13:07.640
<v Speaker 5>they have to divest Chrome and it is a testament

0:13:07.679 --> 0:13:11.079
<v Speaker 5>to where the market is right now. The search market

0:13:11.160 --> 0:13:14.000
<v Speaker 5>has changed completely over the course of the last three

0:13:14.080 --> 0:13:17.720
<v Speaker 5>years so quickly. Yes, right, and so that's why I

0:13:17.760 --> 0:13:19.840
<v Speaker 5>do think it's a fair ruling from that perspective.

0:13:19.840 --> 0:13:21.600
<v Speaker 4>Tom Giles saving forty five seconds.

0:13:21.600 --> 0:13:27.280
<v Speaker 3>Final thoughts, I am curious about what kind of precedent

0:13:27.320 --> 0:13:29.439
<v Speaker 3>this does set. There had been a lot of fear

0:13:29.640 --> 0:13:32.840
<v Speaker 3>about a breakup of Meta. If you're telling Google that

0:13:32.880 --> 0:13:36.400
<v Speaker 3>it doesn't have to sell Chrome and look, as Matt

0:13:36.400 --> 0:13:40.200
<v Speaker 3>Deep said, Google's a very different animal from the Meta situation.

0:13:40.320 --> 0:13:43.920
<v Speaker 3>Google is making these huge there's these huge payments that

0:13:43.960 --> 0:13:48.400
<v Speaker 3>are being made right in favor of you know, getting

0:13:48.400 --> 0:13:50.760
<v Speaker 3>that browser on. You're not seeing those kinds of same

0:13:51.080 --> 0:13:54.360
<v Speaker 3>payments as big, multi billion dollar payments heading to or

0:13:54.400 --> 0:13:58.000
<v Speaker 3>from Meta. So that's another reason why to think that

0:13:58.280 --> 0:14:01.160
<v Speaker 3>you're not. You don't you even have less reason to

0:14:01.240 --> 0:14:03.960
<v Speaker 3>worry about a judge coming in or one of these

0:14:04.000 --> 0:14:07.320
<v Speaker 3>regulators coming in and saying Meta, you need to divest

0:14:07.360 --> 0:14:09.120
<v Speaker 3>WhatsApp or you need to divest Instagram.

0:14:09.280 --> 0:14:11.400
<v Speaker 4>Well, certainly caught our attention, some big news and got

0:14:11.440 --> 0:14:13.640
<v Speaker 4>some stocks moving. Hey guys, thank you so much. Bloomberg

0:14:13.679 --> 0:14:16.480
<v Speaker 4>Intelligence Global head of Technology Research mandeep Seeing in our

0:14:16.520 --> 0:14:19.640
<v Speaker 4>new York Studio and senior executive editor for Global Technology

0:14:19.640 --> 0:14:21.480
<v Speaker 4>out there on the West Coast, Tom Giles, Thanks so

0:14:21.600 --> 0:14:22.360
<v Speaker 4>much to both of you.