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Speaker 1: Hey everybody, thanks for checking out the Bobby Bone Show podcast.

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Speaker 1: My name is Caroline Hobby and I have a podcast

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Speaker 1: called Get Real with Caroline Hobby. I'm so excited to

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Speaker 1: share with you this episode I just recorded with Rebecca Miankoff.

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Speaker 1: She is a worldwide mogul in the fashion industry. She

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Speaker 1: makes incredible handbags close. She got her start by a

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Speaker 1: celebrity going on a Tonight show wearing one of her

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Speaker 1: t shirts that said I love New York and the

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Speaker 1: shirt was so amazing it went viral, and after that

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Speaker 1: she launched into just the mogul and superstar that she is.

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Speaker 1: She tells me her journey of developing the company, overcoming hurdles,

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Speaker 1: how she's grown it. She also talks about how she

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Speaker 1: has thrived during COVID and learned to pivot and how

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Speaker 1: pivoting is so important to being an entrepreneur. She then

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Speaker 1: tells me the balance between motherhood and being a business

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Speaker 1: owner and how she walks that line. It is such

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Speaker 1: an engaging, interesting and inspiring upsod, so make sure you

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Speaker 1: check it out. You can hear this episode in any

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Speaker 1: episode of my Get Real podcast anywhere that you can

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Speaker 1: listen to podcasts. So just Google Get Real with Caroline

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Speaker 1: Hobby anywhere that you listen to your podcast and it

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Speaker 1: will pop up. Thanks for tuning in, Hi, Carol. She's

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Speaker 1: a queen. She's getting so just let it flow. No

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Speaker 1: one can Carol Carol. I am so thrilled to have

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Speaker 1: the incredible, beautiful, talented, uh trailblazer. I mean, you have

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Speaker 1: just been such a force in women's apparel and fashion

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Speaker 1: for I mean since two thousand and one is when

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Speaker 1: you got kicked off. This is Rebecca meancoff and and

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Speaker 1: to have you on my podcast is such an honor.

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Speaker 1: You've just done so much for the fashion industry. You're

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Speaker 1: such an advocate for women. You have an incredible podcast

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Speaker 1: called Superwoman where you feature absolutely just women who are

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Speaker 1: changing the world and speaking truth. And it's just such

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Speaker 1: an honor to have you on. So welcome, Rebecca, thank

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Speaker 1: you for having me. I'm so excited. When I got

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Speaker 1: the email that you wanted me on, I was like, yay,

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Speaker 1: so thank you. It's good to be here. So you

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Speaker 1: got started, I guess just to kind of briefly like

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Speaker 1: talk about your journey and to that you started loving

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Speaker 1: fashion in high school because you started designing costumes is

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Speaker 1: that right? Even before I fell in love with fashion,

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Speaker 1: when I was around eight, I was desperate for this

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Speaker 1: dress I saw in a store window. My mom was like, no,

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Speaker 1: but I'll teach you how to sew it, and I

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Speaker 1: was really pissed. I was like, just buy me the

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Speaker 1: damn dress, woman. And once I figured out that with

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Speaker 1: sewing I could create anything that I imagined, I just

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Speaker 1: felt this incredible freedom to just sew whatever I could.

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Speaker 1: So she got me some sewing lessons with a local

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Speaker 1: art teacher, and I began to sketch and draw, and

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Speaker 1: I really I just got hooks. And as a very

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Speaker 1: thin which I should have really just embraced thin, painfully thin,

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Speaker 1: you know, teenager, nothing fit me. I didn't have confidence,

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Speaker 1: you know. I was always trying to drink protein shakes

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Speaker 1: to gain weight. Sewing was an outlet for me to

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Speaker 1: make clothes that fit me, and to alter clothes so

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Speaker 1: they would fit me, and so that just became something

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Speaker 1: that I was like, I'm obsessed. I love this and

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Speaker 1: I had to keep going. When did you decide I'm

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Speaker 1: going to take this to the big time, Like I'm

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Speaker 1: actually not just going to do this for myself as

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Speaker 1: an outlet for my own desire and my own needs.

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Speaker 1: But I'm actually I have something here. This is something

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Speaker 1: that I want to pursue and turn into a business.

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Speaker 1: Like when did that happen? And how did you do that?

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Speaker 1: Because you have turned this into a huge empire. So

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Speaker 1: I think that I knew I wanted to move to

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Speaker 1: New York. You know. I think it goes back to

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Speaker 1: for Hanuka, we'd get like a subscription to a fashion

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Speaker 1: magazine as our big present, and I, you know, I

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Speaker 1: would fall in love with Fashion Vogue, Harper's w at

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Speaker 1: the time, and just knew that New York was the

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Speaker 1: place to be if you wanted to be a designer.

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Speaker 1: And so when I was eighteen, my brother had a

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Speaker 1: friend who was a designer in New York and said,

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Speaker 1: you know, can my sister come intern for you? And

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Speaker 1: the designer was like, sure, yeah, she can come up.

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Speaker 1: So I knew that that was where I wanted to start.

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Speaker 1: And then once I started interning and then eventually got

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Speaker 1: hired by the company after three years, I was like,

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Speaker 1: I'm so tired of listening to someone else. I want

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Speaker 1: to be in my own boss and I'm going to

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Speaker 1: work as hard I wanted to be my risk, my dime,

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Speaker 1: not that I had any dimes, let me just be

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Speaker 1: clear about that. My pennies. So I just started making

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Speaker 1: my own things, and enough people would ask me about

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Speaker 1: what are you wearing, and my sister in law and

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Speaker 1: then my friends that I just was like, oh, people

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Speaker 1: like what I'm creating, Maybe I should start selling it.

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Speaker 1: So I started doing that on the side while still

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Speaker 1: working for this gentleman. And then right after nine to eleven,

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Speaker 1: fortuitously or not really not fortuitously, I sent a shirt

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Speaker 1: to a well known celebrity on September ninth, and on

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Speaker 1: the thirteenth she wore it on Jay Leno. He said,

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Speaker 1: my name and the rest is definitely not history. But

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Speaker 1: it propelled my name into a state where I could

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Speaker 1: call up almost any boutique and say, hey, I have

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Speaker 1: this clothing line, will you let me in the door.

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Speaker 1: And then I got the bug, you know. I my

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Speaker 1: first store was like, I'll take three pieces on consignment,

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Speaker 1: which means they only pay you when it sells, and

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Speaker 1: I ran home. I created these postcards from this shitty printer,

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Speaker 1: and then I went back out to Union Square and

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Speaker 1: I was like, amazing designer. I wrote that the mink

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Speaker 1: Off and I would stand in hand him out and

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Speaker 1: then a few days later he's like, we sold out

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Speaker 1: of the shirts. I want more. So I just really

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Speaker 1: felt like this was my calling and it didn't matter

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Speaker 1: what it took to do it. So that moment where

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Speaker 1: the celebrity wore your shirt on the Tonight Show, Yeah,

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Speaker 1: this is a fortuitous moment. But don't you feel like

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Speaker 1: those moments have to happen in one's life in some

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Speaker 1: way or another. Win you have the drive, the talent,

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Speaker 1: You've done the work, Like I feel like those moments

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Speaker 1: pop up in someone like your life when you are

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Speaker 1: pursuing this talent so much and this you're putting it

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Speaker 1: all out there and you're really got something and then

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Speaker 1: that little magic moment happens. But I hear this all

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Speaker 1: the time, and people's stories. Tell me what you think

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Speaker 1: about that and not playing a part in someone's career yourself,

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Speaker 1: I think it plays a huge part. And I wanted

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Speaker 1: to spell the notion like a former woman that used

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Speaker 1: to be the president of our company would be like,

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Speaker 1: You're just so lucky, and I was like, actually, I'm

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Speaker 1: not lucky. I worked my fucking ass off for this

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Speaker 1: excuse me if I swear, I worked my butt off

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Speaker 1: for this, And it's almost like if you have a pie.

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Speaker 1: It's like or the ingredients of a pie, Like you've

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Speaker 1: worked hard on so many different levels, whether it's making

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Speaker 1: the right connections, you know, knowing where to go. I

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Speaker 1: didn't know where to go. I had to figure it out.

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Speaker 1: No one helped me. You know. I came across at

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Speaker 1: the time, in the pre internet days, you know, an

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Speaker 1: online social calendar of fashion events, and I was like,

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Speaker 1: I'm gonna get myself invited to these events, right, So

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Speaker 1: it's that plus I'm gonna, you know, go and get

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Speaker 1: a printed directory of boutiques and storism. I'm going to

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Speaker 1: send them something and then I'm gonna, you know, get

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Speaker 1: stuff to my friends and oh, this actress wants something

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Speaker 1: and her expectations or she wants it tomorrow. Cool, I'm

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Speaker 1: going to make sure I FedEx her, you know, all

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Speaker 1: these vectors. That's sort of a line, and then you

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Speaker 1: strike the match, right, and so luck has a little

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Speaker 1: bit to do with it, but it really is all

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Speaker 1: about everything you sort of set up in order for

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Speaker 1: that buyer to sort of take off, Like you laying

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Speaker 1: the groundwork in every area that you know how, doing

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Speaker 1: the extra mile, and that's a thing I feel like

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Speaker 1: I would love to hear your advice too. Young entrepreneurs,

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Speaker 1: especially women. It is so much, like you said, working

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Speaker 1: your ass off and getting out there and doing it,

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Speaker 1: and you can't just be like, well, where is my

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Speaker 1: lucky break gonna fall into my lap? Like it seems

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Speaker 1: like this person had it so easier. That person got lucky.

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Speaker 1: And it's like, truly, if you hit it and you

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Speaker 1: get a lucky moment like the celebrity wearing your shirt

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Speaker 1: on tonight show and they mentioning you, it's because you

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Speaker 1: put in so much time to get to that moment,

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Speaker 1: like you're saying. And I feel like that's what people

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Speaker 1: don't realize. A lot of the time, they don't realize it.

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Speaker 1: And I think when women or anyone approaches being not

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Speaker 1: an entrepreneur, like are so used to just being like, oh,

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Speaker 1: here's my car. Oh add to car oh arrived same day, right,

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Speaker 1: and so they're just like, my career should be the same.

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Speaker 1: And I'm like, take that notion out of your head,

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Speaker 1: because guess what, fifteen years later, I'm still working my

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Speaker 1: ass off and that's fine, but just sort of reset

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Speaker 1: your expectations. And not only am I working my ass off,

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Speaker 1: you have things every day that you're like, I never

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Speaker 1: could have imagined that this hole in the boat would

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Speaker 1: be this big. And so I think it's knowing that

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Speaker 1: part of your journey is this roller coaster. That's just

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Speaker 1: how it is. So sign up for that ride and

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Speaker 1: know that, Like when you feel like it's grinding, you're

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Speaker 1: just going up that big hill and then you get

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Speaker 1: to the top and you get to be like, yes,

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Speaker 1: I never thought I could do this, and then something

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Speaker 1: bad happens and you go down, you know, So it's

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Speaker 1: like it's just part of the journey. And you can't

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Speaker 1: look at the magazines and the bloggers and just be

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Speaker 1: like it's all perfect, because it's they're all working their

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Speaker 1: ass off too. You know, when did you realize that

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Speaker 1: it's a part of the journey to have the highs

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Speaker 1: and the lows, Because that took me a little while

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Speaker 1: to figure out. Like in the beginning, I really got

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Speaker 1: knocked on my ass, like and I was like I

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Speaker 1: would crawl up in the fetal position and be very

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Speaker 1: devastated that like my world had completely ruined and it

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Speaker 1: was over. Ye and then something would come in or

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Speaker 1: another like opportunity or like another road would present itself,

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Speaker 1: and it's like, oh, and then finally it clicked after

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Speaker 1: you know, about ten years of For me, it was like,

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Speaker 1: we're just like ten years before I finally figured it

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Speaker 1: out that that's just a part of it. When did

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Speaker 1: you realize that? I realized it. I think like you

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Speaker 1: over similar things. I remember I'll never forget when we

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Speaker 1: were doing about a million in sales, probably more than

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Speaker 1: ten years ago. Our bank said to us, when you

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Speaker 1: hit five million, it'll get really easy. You'll be profitable,

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Speaker 1: you'll have money for things, you able to pay your

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Speaker 1: bills on time. And I was like, oh, we just

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Speaker 1: have to get to five million. And we hit five million,

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Speaker 1: and I was like it's gonna be We're just gonna coast.

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Speaker 1: And it was like not making money, not profitable, same challenges,

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Speaker 1: you know, and I was like, oh, maybe this is

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Speaker 1: what this is. And then I had these fantasies, you know,

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Speaker 1: when you saw these companies become billion dollar brands, and

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Speaker 1: I was like, Uh, that person must have it easy.

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Speaker 1: She probably just puts her football a day and scrolls

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Speaker 1: through Facebook. And then you hear you know, in their

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Speaker 1: investor reports if they're a public company, or you listen

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Speaker 1: to them on the podcast and you're like, oh, that

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Speaker 1: that stuff is still hard, and they're still they don't

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Speaker 1: have all the answers. So I think it was like

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Speaker 1: this slow awakening of like, oh, this is the ride,

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Speaker 1: and I'm going to sign up for it till it's over.

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Speaker 1: But I also think you sort of, you know, you

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Speaker 1: gain muscle right by tearing it apart, and then it

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Speaker 1: sort of grows back together. And I think as an entrepreneur,

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Speaker 1: all these you know, I sort of looked at all

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Speaker 1: these challenges as muscle tears, and each time I'm stronger,

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Speaker 1: and each time I bounced back quicker, and so that

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Speaker 1: is helpful to sort of have that mindset of like, Okay,

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Speaker 1: here's another one, but I'm going to grow from this

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Speaker 1: in some way. Even even what's happening with COVID right

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Speaker 1: right now in our company, seventy percent of our business

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Speaker 1: just evaporated right in smoke because and it's like how stores,

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Speaker 1: because you a lot of your business is actually you're

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Speaker 1: like in nine hundred stores, is that right? Something like that?

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Speaker 1: We were yeah, I don't even know the number now,

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Speaker 1: but you know, seventy percent of our business evaporated and

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Speaker 1: sort of like, how do you become a direct consumer company,

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Speaker 1: which we were but wasn't our main focus, and how

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Speaker 1: do you sort of thrive? And you know, we're up

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Speaker 1: seven percent, which I don't think most companies can say,

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Speaker 1: And it's like, Okay, that was a big muscle tear

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Speaker 1: and we're you know, we're going to come back stronger

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Speaker 1: for it. And how it's like you said, a hole

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Speaker 1: in the boat, So that's like a muscle tear, a

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Speaker 1: hole in the boat. How do you approach that? Like

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Speaker 1: what when covid hit in, you have such a I

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Speaker 1: guess as a consumer based product where people go in

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Speaker 1: and try it on and do all that, Like that

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Speaker 1: was your your main part? How did you navigate that?

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Speaker 1: Because that's a big deal. You're running a huge operation. Yeah,

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Speaker 1: so right away we knew that with most of these

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Speaker 1: stores closing and you can no longer go in and

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Speaker 1: some stores not even shipping if they didn't have warehouses

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Speaker 1: that were allowed to we said, okay, we're an e

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Speaker 1: commerce company. Let's think like an e commerce company, what

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Speaker 1: would that be? You know, I've always enjoyed a really

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Speaker 1: strong connection with my customer, But how do I even

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Speaker 1: get closer? You know? Is it how too? Is it

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Speaker 1: the fun videos? Is it those quotes that distract you

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Speaker 1: on a Sunday? Is it you know me on Instagram Live? Like,

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Speaker 1: how do we become your best friend? If we haven't

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Speaker 1: done that already, how do we talk to you real?

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Speaker 1: So we're not sending you emails that have nothing to

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Speaker 1: do in our tone death for what's happening. So it

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Speaker 1: was really all about getting into the customer, not just

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Speaker 1: her mindset. But I'm in the same mindset. I'm not

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Speaker 1: in some you know, I'm not on David Geffen's boat,

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Speaker 1: detached from society and being vulnerable, right, sharing those struggles too,

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Speaker 1: not like for me, but like, hey, I'm homeschooling my

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Speaker 1: kids too, and I'm trying to work and you know,

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Speaker 1: I'm hiding and taking calls from my bathroom. Not today,

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Speaker 1: but I was for many months. And so I think

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Speaker 1: the customer was like, yes, you're choosing to be inspiring

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Speaker 1: and not you know, go down during these dark times,

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Speaker 1: but you're also real. So I think that that really helped.

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Speaker 1: And then you know, also products cycles, like we're talking

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Speaker 1: a lot about nylon and totes because where are you

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Speaker 1: going right now? You're going to the grocery store. You

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Speaker 1: know you need a big bag. So I think it's

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Speaker 1: also knowing what to communicate to your customer when like

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Speaker 1: we're not selling a going out bag. We know you're

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Speaker 1: not going to the club right now. Yeah, and that

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Speaker 1: I saw one of your Instagram videos that you did

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Speaker 1: for like the summer Drop. You're like walking out your

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Speaker 1: front door and you have on all these outfits that

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Speaker 1: are super comfortable that we can wear in COVID Lifestyle,

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Speaker 1: and then the last one you're like wrapped up in

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Speaker 1: a towel, like taking a Voda, And I'm like, yes,

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Speaker 1: that is life. You want to have these nas to

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Speaker 1: be comfy it. But then also, can we just be

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Speaker 1: in our robe and cry a little bit and drink

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Speaker 1: some vodka in the front boards Totally. I told my

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Speaker 1: husband I found a perfect song to cry too, like

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Speaker 1: what I'm running. But I was like, it's so hard

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Speaker 1: to cry and run because you're out of breath, but

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Speaker 1: you're also crying. But it's the only time I'm like

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Speaker 1: alone away from my kids. Wanted that release. Do you

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Speaker 1: just feel overwhelmed, because like, like you, I absolutely love

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Speaker 1: how you have taken a very difficult situation and you

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Speaker 1: figured out how to navigate it and make it good

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Speaker 1: for you, and you continued your brand and you continue

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Speaker 1: to work with the times. But then also do you

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Speaker 1: just get that feeling of just complete overwhelmed, whelmed and

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Speaker 1: heaviness of just like what is happening? Like how are

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Speaker 1: we going to navigate this wild world? How do you

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Speaker 1: deal with that? Yeah, I mean my having my I

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Speaker 1: haven't figured out a true outlet. I have a lot

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Speaker 1: of nightmares. I think my my heaviness comes from the

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Speaker 1: fact that, Okay, I know for now we can exist

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Speaker 1: as a business. We're not going to go out of business, right,

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Speaker 1: so we know that we know how to run a

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Speaker 1: business during this time. I think my heaviness comes from

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Speaker 1: the fact of, like, are my kids going to have

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Speaker 1: to wear masks all day in school? Or I just

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Speaker 1: got a letter from the head of the school saying

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Speaker 1: minimal movement within school and face masks, And I'm like, okay,

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Speaker 1: so I'm putting my kids in a prison and they

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Speaker 1: can't breathe, right, Not that I don't think that mask

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Speaker 1: should be worn, but not for eight hours a day, right, So,

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Speaker 1: especially for growing kids. So I just I get heavy

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Speaker 1: when I'm like, what future are we building for our kids?

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Speaker 1: And why isn't anyone thinking out of the box or

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Speaker 1: they're outside school. I don't know, I'm not, you know.

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Speaker 1: So my heaviness mostly comes from them and wanting them

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Speaker 1: not for this to be a mark on their lives

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Speaker 1: that they're like, oh, that's the bad times, you know.

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Speaker 1: And I also think my heaviness comes from the breakdown

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Speaker 1: of societal bonds, Like everyone's scared of each other and

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Speaker 1: that's terrible. You know, when people cringe at you in

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Speaker 1: the grocery shore, You're like, like, I didn't think that

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Speaker 1: humans could begin to treat each other this way, and

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Speaker 1: that's scared me because if we're scared of each other

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Speaker 1: just with this, you know, how bad does it get?

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Speaker 1: So that's the heaviness. And I don't know that I

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Speaker 1: have a solution, and I think about it every name. Yeah,

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Speaker 1: not to take this to a dark place, No, it

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Speaker 1: is the truth of the matter. And that's how I

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Speaker 1: feel too. Like I wake up every day and I

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Speaker 1: remind myself of all my blessings and I'm so thankful

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Speaker 1: and I am so grateful for this life. But then

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Speaker 1: It's like there's just I feel like the world is

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Speaker 1: just completely upside down and every and maybe that's what

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Speaker 1: had to happen. Maybe like we were so things needed

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Speaker 1: to change so much that it just got to point

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Speaker 1: where it all broke hell broke loose. You know, you

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Speaker 1: can't hide from any of it anymore. And so I'm

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Speaker 1: what are we supposed to be learning here? And how

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Speaker 1: do we navigate it? But I have those moments too

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Speaker 1: where I just get like so overwhelmed with it all

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Speaker 1: that I don't know how to navigate and being a mom,

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Speaker 1: I'm a new mom. You have three kids, And I

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Speaker 1: was reading that being a mom has like profoundly just

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Speaker 1: impacted everything about your life, like from your career to

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Speaker 1: how you think. So you're talking about your kids in

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Speaker 1: this time, I get it, But how has being a

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Speaker 1: mother navigated your whole experience since the day your first

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Speaker 1: child was born? Like? How did that change you? I

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Speaker 1: think it changed me in a couple of ways. I

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Speaker 1: was I thought of myself as very self aware, selfish

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Speaker 1: in terms of pre kids. I could do what I

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Speaker 1: wanted to do when sleep in, you know, and even

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Speaker 1: getting pregnant, I only accelerated that in terms of my

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Speaker 1: timeline because I really wanted my kids to have a

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Speaker 1: great relationship with my parents. And I'm like, I'm not

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Speaker 1: getting any younger. They're not getting any younger. I'm not

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Speaker 1: ready to get pregnant, but bucket, and so the whole pregnancy,

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Speaker 1: I would I didn't want to verbalize because I didn't

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Speaker 1: want the baby to hear me, but I would like

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Speaker 1: text my husband. He'd be sitting right next to me, like,

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Speaker 1: I can't believe they did this. I deeply regret this decision.

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Speaker 1: I don't know if I'm ready to be a mother,

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Speaker 1: And he'd be like, you know, and then he I

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Speaker 1: wouldn't let him. I wouldn't let him reply because I

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Speaker 1: didn't want his words for the b So whatever. So

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Speaker 1: cut to the baby comes out and and I call

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Speaker 1: it like the fourth dimension of love, Like I didn't

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Speaker 1: know I could love of something so selflessly. And you become,

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Speaker 1: at least for me, you start thinking of more than yourself.

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Speaker 1: There's a world out there that you want to be better.

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Speaker 1: There's an environment out there that you want to be,

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Speaker 1: like fresh air and not an ocean polluted with plastic,

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Speaker 1: And you just start making decisions. I think my interest

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Speaker 1: in health became more pronounced during that time because I

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Speaker 1: was like, I want to be optimized for health and

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Speaker 1: I want my kids to be healthy. And then how

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Speaker 1: do I structure my business because I don't want to

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Speaker 1: be a mom that doesn't raise my kids. There's plenty

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Speaker 1: of moms that are fine with that, but I wasn't

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Speaker 1: that person, you know. So I had to structure my

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Speaker 1: business in a way and really invest in teams that

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Speaker 1: could like take the baton and run because I wanted

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Speaker 1: to leave at six pm, and I wanted them to

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Speaker 1: leave it. You know, they want to leave at six pm.

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Speaker 1: So you know, my brother's my co founder, he chose

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Speaker 1: not to leave at six pm every night, and we

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Speaker 1: had to have on his conversations where I'd be like, yo,

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Speaker 1: I'm getting home to my kids. I want to be

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Speaker 1: there for dinner, for bath, for bedtime. If you don't

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Speaker 1: want to do that, cool, but we're going to differ

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Speaker 1: in that opinion and that has to be okay. And

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Speaker 1: so really trying to not only lead as an example,

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Speaker 1: but allow that for my staff to feel that way too.

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Speaker 1: It wasn't just I'm the boss. I get to have

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Speaker 1: these purposes like just go home. It's Okay, we're not

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Speaker 1: caring cancer. So I think that sort of making that shift,

401
00:20:53,960 --> 00:20:56,080
Speaker 1: and then slowly it took me a long time, like

402
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Speaker 1: don't do email on the weekends, you know, unless you

403
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Speaker 1: have to. It's something to urge, and like your website

404
00:21:01,240 --> 00:21:05,160
Speaker 1: crash is cool. But just trying to allow for time

405
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Speaker 1: to be away from work and not be so burned out.

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Speaker 1: It's really changed my mental state. I can be present

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Speaker 1: as a mom obviously fashion week there's times where I'm

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Speaker 1: working late, I'm distracted, and I'm on my phone. But

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Speaker 1: for the most part, I've really tried to put in

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Speaker 1: those boundaries and test them. Like I have three kids now,

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Speaker 1: so with each one you might get a little bit

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Speaker 1: more like where are your new boundaries, and like get uncomfortable,

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Speaker 1: try something no that that's too much, or no that

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Speaker 1: that's too little, and then you know what to say

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Speaker 1: no one yes too. So I always tell people like,

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Speaker 1: go on that two week business trip and see how

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Speaker 1: you feel. You'll never want to do it again, or

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Speaker 1: maybe you'll be like I want to go on two

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Speaker 1: week business trips all the time. You have to find

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Speaker 1: yourself balance. What does it feel like to you when

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Speaker 1: it's a no? When you feel like, Nope, that's the boundary.

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00:21:54,600 --> 00:21:56,239
Speaker 1: I hit it. I'm not doing that, Like what does

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Speaker 1: that feel like? So I definitely get foma. I think

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Speaker 1: when it's a work related event, it's just staying out,

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Speaker 1: Like am I going to meet someone that's gonna like

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Speaker 1: make a huge impact on my company? Could I connect

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00:22:08,000 --> 00:22:10,560
Speaker 1: that person another time? Could we have coffee during the

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Speaker 1: day or is this just a good time? And it

429
00:22:14,119 --> 00:22:16,320
Speaker 1: was a waste. So I sort of look to everything

430
00:22:16,359 --> 00:22:18,639
Speaker 1: and I'm gonna stay out late, I'm gonna miss that

431
00:22:18,680 --> 00:22:24,320
Speaker 1: time with my family. What's the get from it? Totally?

432
00:22:24,480 --> 00:22:26,520
Speaker 1: And if there isn't a get, I gotta find one

433
00:22:26,560 --> 00:22:32,040
Speaker 1: to make it worth it. So yeah, I totally get that. Yeah,

434
00:22:32,080 --> 00:22:34,399
Speaker 1: if you were, I mean, you might have this, you

435
00:22:34,480 --> 00:22:37,000
Speaker 1: might have a mission statement. If you were going to

436
00:22:37,200 --> 00:22:43,600
Speaker 1: put a mission statement for your whole vibe existence with career, family,

437
00:22:43,640 --> 00:22:45,560
Speaker 1: what would it be like? What is your motto that

438
00:22:45,680 --> 00:22:48,840
Speaker 1: you go by? So we had I had done this

439
00:22:48,920 --> 00:22:52,400
Speaker 1: branding exercise with this company and we sort of distilled

440
00:22:52,640 --> 00:22:56,879
Speaker 1: down like what was that thing that propelled me to

441
00:22:57,000 --> 00:23:00,160
Speaker 1: do it? And sometimes I say this in women are

442
00:23:00,160 --> 00:23:02,400
Speaker 1: like but I'm not like that, so I can't. But

443
00:23:02,560 --> 00:23:05,560
Speaker 1: I think it is doing it anyways. And there was

444
00:23:05,600 --> 00:23:10,240
Speaker 1: a fearlessness to moving here where I didn't consider what

445
00:23:10,280 --> 00:23:12,800
Speaker 1: could happen. I didn't consider the odds. There was a

446
00:23:12,840 --> 00:23:17,880
Speaker 1: fearlessness to starting my company. And people are like, put,

447
00:23:17,960 --> 00:23:20,760
Speaker 1: you would so much lose. I'm like, I had nothing. Therefore,

448
00:23:20,800 --> 00:23:23,679
Speaker 1: I had nothing to lose except I was gonna have

449
00:23:23,760 --> 00:23:26,160
Speaker 1: to go back home and like sleep on my old

450
00:23:26,200 --> 00:23:30,360
Speaker 1: bedroom and like regroup, right if that's it, you know, Okay,

451
00:23:31,119 --> 00:23:35,000
Speaker 1: So you know, even even when several years ago there

452
00:23:35,040 --> 00:23:37,840
Speaker 1: was a potential that our bank might seize our company

453
00:23:37,920 --> 00:23:40,639
Speaker 1: and they would own it, and I was like, what

454
00:23:40,720 --> 00:23:43,840
Speaker 1: am I losing here? Okay, they can't take my family

455
00:23:44,240 --> 00:23:46,920
Speaker 1: and my children, and if I have to start over,

456
00:23:47,359 --> 00:23:50,000
Speaker 1: I know how to start over as an entrepreneur. Not

457
00:23:50,080 --> 00:23:54,199
Speaker 1: that that would be like oh cool, but like, you know,

458
00:23:54,280 --> 00:23:56,960
Speaker 1: so I think it's a fearlessness. And even when you're scared,

459
00:23:56,960 --> 00:23:59,119
Speaker 1: you're doing it anyway. So this isn't a message of

460
00:23:59,119 --> 00:24:03,200
Speaker 1: like I'm ever scared. It's like, oh, that's gary cool,

461
00:24:03,320 --> 00:24:05,560
Speaker 1: let's do it anyways. What is there to lose? Not much?

462
00:24:05,840 --> 00:24:09,880
Speaker 1: You know, so I guess that, well, I guess now

463
00:24:09,920 --> 00:24:13,240
Speaker 1: though you do have a lot to lose as far

464
00:24:13,280 --> 00:24:15,240
Speaker 1: as your career. You've built a huge career, do you

465
00:24:15,320 --> 00:24:17,560
Speaker 1: still are you still able? Like I guess what you're

466
00:24:17,560 --> 00:24:19,680
Speaker 1: saying you are? Are Are you still able to navigate in that?

467
00:24:20,359 --> 00:24:22,920
Speaker 1: What do I have to lose? Mentality? Because there is

468
00:24:22,960 --> 00:24:28,359
Speaker 1: a lot there, There's a lot there. But I feel

469
00:24:28,400 --> 00:24:31,760
Speaker 1: like you're not losing how the customer feels about you.

470
00:24:31,760 --> 00:24:34,520
Speaker 1: You're not losing that community that you've built. You're not

471
00:24:34,600 --> 00:24:37,960
Speaker 1: losing all the relationships you've made. Like if if we

472
00:24:37,960 --> 00:24:40,080
Speaker 1: were to have lost our company in COVID, I have

473
00:24:40,160 --> 00:24:42,439
Speaker 1: no doubt that I could have sprouted up with something

474
00:24:42,520 --> 00:24:46,240
Speaker 1: new and been like, hey, everyone need your need a

475
00:24:46,240 --> 00:24:49,240
Speaker 1: little help, you know, get the word out there. We've

476
00:24:49,320 --> 00:24:53,680
Speaker 1: launched X and do it again or do something else.

477
00:24:53,800 --> 00:24:58,760
Speaker 1: You know. I think that when you're an entrepreneur, you

478
00:24:58,880 --> 00:25:01,000
Speaker 1: have a skill that you're always able to go back

479
00:25:01,000 --> 00:25:04,760
Speaker 1: and start over and never forget that what that feels like,

480
00:25:04,840 --> 00:25:10,080
Speaker 1: because that's that's valuable. You know. It's like when I

481
00:25:10,080 --> 00:25:12,560
Speaker 1: started the podcast, right it was starting something new. I

482
00:25:12,640 --> 00:25:14,639
Speaker 1: was I did it all myself, no one helped me,

483
00:25:15,600 --> 00:25:17,160
Speaker 1: and I had to figure it out, but I knew

484
00:25:17,160 --> 00:25:21,080
Speaker 1: as an entrepreneur then knowing how to figure something out.

485
00:25:22,000 --> 00:25:24,800
Speaker 1: And so once you have that, that's better than any

486
00:25:24,840 --> 00:25:27,080
Speaker 1: amount of money in the bank because you're like, oh,

487
00:25:27,119 --> 00:25:32,119
Speaker 1: I know, I know, I can figure this out. What

488
00:25:32,280 --> 00:25:34,399
Speaker 1: inspired you to start the podcast, because it's not like

489
00:25:34,440 --> 00:25:36,240
Speaker 1: you didn't have enough going on, but now you're like,

490
00:25:36,240 --> 00:25:38,760
Speaker 1: I'm going to add value to women's life because I'm

491
00:25:38,800 --> 00:25:41,960
Speaker 1: gonna live because you have access to incredible women you

492
00:25:42,040 --> 00:25:46,879
Speaker 1: have on your podcast. There's CEOs, there's superstars, like you

493
00:25:46,880 --> 00:25:49,840
Speaker 1: have all types of women who are doing incredible things.

494
00:25:50,240 --> 00:25:52,600
Speaker 1: And to me, like the pot your podcast is a

495
00:25:52,640 --> 00:25:55,480
Speaker 1: gift to women because you don't need to do that,

496
00:25:55,600 --> 00:25:57,480
Speaker 1: Like you don't need to take that time to do that.

497
00:25:57,520 --> 00:26:00,760
Speaker 1: But because you have access to these women, y'all have

498
00:26:00,840 --> 00:26:05,040
Speaker 1: these incredible conversations that you're sharing, and I mean that's

499
00:26:05,119 --> 00:26:08,600
Speaker 1: just exact. Consider that a true gift. What encouraged you

500
00:26:08,680 --> 00:26:15,159
Speaker 1: to do that? So the fashion world it's getting a

501
00:26:15,160 --> 00:26:18,240
Speaker 1: little better, but it's very insular, it's very clicky, it's

502
00:26:18,320 --> 00:26:20,919
Speaker 1: very snobby. And I was so sick of these people,

503
00:26:21,080 --> 00:26:23,320
Speaker 1: and I was so sick of the lack of sending

504
00:26:23,359 --> 00:26:25,520
Speaker 1: the ladder down. And I came from the outside. I

505
00:26:25,600 --> 00:26:30,080
Speaker 1: was not accepted into like theogue Anna's world, and so

506
00:26:30,680 --> 00:26:32,600
Speaker 1: I guess whether it's a chip on my shoulder. But

507
00:26:32,640 --> 00:26:35,840
Speaker 1: I always wanted to be inclusive because I hated that feeling,

508
00:26:36,680 --> 00:26:40,119
Speaker 1: and so I started throwing these dinners in my store

509
00:26:40,200 --> 00:26:42,639
Speaker 1: of just getting women from all sorts of other industries

510
00:26:42,640 --> 00:26:44,640
Speaker 1: together and how could we support each other and talk.

511
00:26:44,680 --> 00:26:47,399
Speaker 1: And then I was like, oh wait, that's exclusive because

512
00:26:47,400 --> 00:26:50,080
Speaker 1: my customer wasn't invited. How do I invite her to this?

513
00:26:50,119 --> 00:26:52,679
Speaker 1: So let me do fireside chats at my store and

514
00:26:52,920 --> 00:26:56,080
Speaker 1: invite my customer and we started having you know, ninety

515
00:26:56,080 --> 00:26:58,080
Speaker 1: women showed up, but I could only let in seventy

516
00:26:58,080 --> 00:27:01,920
Speaker 1: two because the fire marshal would come. And I was like, okay,

517
00:27:01,960 --> 00:27:04,119
Speaker 1: how do I get this bigger? Right? How do I

518
00:27:04,160 --> 00:27:06,560
Speaker 1: amplify this? And the podcast was sort of the next

519
00:27:06,680 --> 00:27:09,399
Speaker 1: natural way to do that, so I launched at the

520
00:27:09,520 --> 00:27:13,480
Speaker 1: end of twenty eighteen. I was scared I'd know it.

521
00:27:13,560 --> 00:27:16,440
Speaker 1: I was like learning how to edit via YouTube videos

522
00:27:16,480 --> 00:27:19,359
Speaker 1: and the mics to get and that's when I was like,

523
00:27:19,359 --> 00:27:20,880
Speaker 1: all right, I know what I know how to do,

524
00:27:20,960 --> 00:27:23,119
Speaker 1: and someone else is going to edit this. I'm not

525
00:27:23,160 --> 00:27:27,080
Speaker 1: going to do that part, but I'll do the rest.

526
00:27:27,160 --> 00:27:30,640
Speaker 1: I'll find the talent, you know, I'll reach out to them,

527
00:27:30,640 --> 00:27:32,879
Speaker 1: I'll book them, I'll interview them. No one's prepping me.

528
00:27:33,119 --> 00:27:36,879
Speaker 1: And that was fun to get dirty again, you know,

529
00:27:36,920 --> 00:27:39,400
Speaker 1: get your hands truly dirty, like do all the grout

530
00:27:39,440 --> 00:27:42,480
Speaker 1: work that you know, what it takes to become an

531
00:27:42,600 --> 00:27:47,040
Speaker 1: entrepreneur and to have a podcast. And then the women

532
00:27:47,119 --> 00:27:50,200
Speaker 1: have been like therapy for me, you know, like I

533
00:27:50,280 --> 00:27:53,480
Speaker 1: learned something with every podcast, and I'm inspired and I'm

534
00:27:53,520 --> 00:27:57,840
Speaker 1: almost rejuvenated because they're giving me something too. So as

535
00:27:57,920 --> 00:28:00,719
Speaker 1: much as it's great for everyone, I'm right there with

536
00:28:00,800 --> 00:28:04,520
Speaker 1: them like, oh that's great, I feel better. Now what

537
00:28:04,760 --> 00:28:07,560
Speaker 1: have you taken away from your podcast? What are some

538
00:28:07,560 --> 00:28:11,800
Speaker 1: of the lessons that you've gathered? Oh, there's so many. Um.

539
00:28:12,600 --> 00:28:15,479
Speaker 1: One of mine it's with Patty Sellers. You know, she's like,

540
00:28:16,200 --> 00:28:19,640
Speaker 1: if women talked about money as much as we talk

541
00:28:19,680 --> 00:28:24,600
Speaker 1: about sex, we would be so much richer. You know,

542
00:28:24,760 --> 00:28:27,360
Speaker 1: so instead of complaining about you know, your sex life

543
00:28:27,359 --> 00:28:29,520
Speaker 1: at dinner, you're like, oh, I invested in this stock

544
00:28:29,680 --> 00:28:32,000
Speaker 1: and this is what happened, you know if that ork

545
00:28:32,280 --> 00:28:34,480
Speaker 1: instead of like, you know, my go to at any

546
00:28:34,480 --> 00:28:36,679
Speaker 1: event is oh your kids, all kids? How old are

547
00:28:36,680 --> 00:28:39,120
Speaker 1: they But if instead it was like, you know, should

548
00:28:39,120 --> 00:28:41,440
Speaker 1: I invest in this new company? Should I give them

549
00:28:41,480 --> 00:28:43,680
Speaker 1: twenty five thousand dollars or whatever? It is, Like, if

550
00:28:43,720 --> 00:28:46,560
Speaker 1: that was what we talked about this, probably this gender

551
00:28:46,600 --> 00:28:49,400
Speaker 1: pay gap would be a lot smaller than men talk

552
00:28:49,440 --> 00:28:53,280
Speaker 1: about all the time. Yeah, all the time. Yeah, they're

553
00:28:53,320 --> 00:28:55,400
Speaker 1: not like, oh, look at this cute picture of my

554
00:28:55,520 --> 00:29:03,160
Speaker 1: son eating pudding. You know. So that was something that

555
00:29:03,240 --> 00:29:08,760
Speaker 1: I thought was just great. I think that I've asked

556
00:29:08,800 --> 00:29:12,880
Speaker 1: all these women to be really vulnerable in the podcast

557
00:29:13,400 --> 00:29:17,480
Speaker 1: because I think I want to showcase their hardest moments,

558
00:29:17,480 --> 00:29:19,800
Speaker 1: their biggest challenges, and how they've overcome them or not.

559
00:29:19,880 --> 00:29:24,320
Speaker 1: And so that's that's refreshing. And I felt like it's

560
00:29:24,320 --> 00:29:29,000
Speaker 1: okay to be more vulnerable too with my staff on social.

561
00:29:31,080 --> 00:29:33,480
Speaker 1: So those are just two and then just fun ones

562
00:29:33,480 --> 00:29:35,440
Speaker 1: like the Katie Curic one was one of my favorite

563
00:29:35,440 --> 00:29:38,160
Speaker 1: ones because she's just epic and I can't believe she

564
00:29:38,160 --> 00:29:41,000
Speaker 1: did that podcast with me. So do you ever have

565
00:29:41,120 --> 00:29:42,959
Speaker 1: that moment where you're kind of like a wow, like

566
00:29:43,080 --> 00:29:47,080
Speaker 1: this is crazy, I'm having a conversation with this person. Yes,

567
00:29:47,640 --> 00:29:51,840
Speaker 1: all the time, especially the bigger ones. You know what,

568
00:29:52,480 --> 00:29:56,480
Speaker 1: I've not everyone feels this comfortable, But I usually will

569
00:29:56,560 --> 00:30:00,000
Speaker 1: not prep to the interview because then I'm authentically intrigued

570
00:30:00,040 --> 00:30:02,760
Speaker 1: in it and I don't have to worry. Like if

571
00:30:02,800 --> 00:30:04,760
Speaker 1: you go back to the very beginnings, I have my

572
00:30:04,800 --> 00:30:06,880
Speaker 1: sheet of paper and I'm like looking up at each

573
00:30:06,960 --> 00:30:09,040
Speaker 1: question and I'm not listening. I'm just like, oh, Okay,

574
00:30:09,040 --> 00:30:11,400
Speaker 1: she's done talking, so I'm going to ask my next question.

575
00:30:12,480 --> 00:30:14,040
Speaker 1: But as I got more comfortable and I was like,

576
00:30:14,160 --> 00:30:17,600
Speaker 1: screw it, I'm not going to research these people. Then

577
00:30:17,680 --> 00:30:20,600
Speaker 1: I'm genuinely interested, and then I'm going on that journey

578
00:30:20,600 --> 00:30:22,440
Speaker 1: with my listener, and I think it for me, it

579
00:30:22,520 --> 00:30:26,160
Speaker 1: creates a better interview. I love that. I totally agree.

580
00:30:26,200 --> 00:30:28,560
Speaker 1: When I first started, too, I have like a printed

581
00:30:28,600 --> 00:30:32,000
Speaker 1: sheet every single thing I could find about everyone's career,

582
00:30:32,040 --> 00:30:33,800
Speaker 1: and I would just like be like checking it off.

583
00:30:34,040 --> 00:30:36,680
Speaker 1: And finally I interviewed Stormy Warren, who's a big radio

584
00:30:37,680 --> 00:30:40,680
Speaker 1: personality and country music, and he's like I walked in

585
00:30:40,760 --> 00:30:42,080
Speaker 1: with my paper and he's like, why don't you just

586
00:30:42,120 --> 00:30:44,360
Speaker 1: turn that paper upside down and let's just talk. And

587
00:30:44,400 --> 00:30:46,800
Speaker 1: I was like, no, I can't. I can't do it.

588
00:30:47,920 --> 00:30:51,600
Speaker 1: And I agree. I love the fluidity of it. You

589
00:30:51,840 --> 00:30:54,640
Speaker 1: love to talk about women and them overcoming some of

590
00:30:54,640 --> 00:30:57,480
Speaker 1: their hardest moments, So I was also in the same

591
00:30:57,920 --> 00:31:00,600
Speaker 1: what is something that was a really hard moment for

592
00:31:00,640 --> 00:31:05,520
Speaker 1: you that kind of defined you? Do you want me

593
00:31:05,560 --> 00:31:08,360
Speaker 1: to go how many years back or how many months?

594
00:31:08,400 --> 00:31:11,320
Speaker 1: Because I could pick so many apples from that tree

595
00:31:12,840 --> 00:31:18,880
Speaker 1: you want to? Okay, I'll never forget one of the

596
00:31:18,920 --> 00:31:21,160
Speaker 1: first big orders I got. When I say big, it

597
00:31:21,200 --> 00:31:25,080
Speaker 1: was like ten bags. I shipped it myself and I

598
00:31:25,160 --> 00:31:28,840
Speaker 1: sort of loosely wrapped some paper that you might buy

599
00:31:28,880 --> 00:31:31,920
Speaker 1: for your kids, like craft paper around the bags, and

600
00:31:32,000 --> 00:31:34,920
Speaker 1: I shipped it to this really incredible boutique in the

601
00:31:34,920 --> 00:31:37,080
Speaker 1: West Village in New York that was really known for

602
00:31:37,240 --> 00:31:40,280
Speaker 1: launching new brands. And I got the check and I

603
00:31:40,320 --> 00:31:43,000
Speaker 1: was like, oh my god, I don't know whatever two

604
00:31:43,000 --> 00:31:45,800
Speaker 1: thousand dollars And the owner called me and he's like,

605
00:31:45,840 --> 00:31:48,800
Speaker 1: you need to come down here now. There's a big problem.

606
00:31:48,960 --> 00:31:52,240
Speaker 1: And the pit at the bottom of my stomach was huge.

607
00:31:52,480 --> 00:31:54,200
Speaker 1: And I get there. He's like, this isn't how you

608
00:31:54,200 --> 00:31:58,960
Speaker 1: ship bags to customers. This is completely unprofessional. And I

609
00:31:59,040 --> 00:32:02,960
Speaker 1: was shaking at that moment. He's like, can you imagine

610
00:32:02,960 --> 00:32:04,880
Speaker 1: that someone's going to pay. At the time, my bags

611
00:32:04,880 --> 00:32:07,760
Speaker 1: were more expensive, like four ninety five dollars or a

612
00:32:07,760 --> 00:32:10,760
Speaker 1: bag that arrives like this, where's your dust bag, where's

613
00:32:10,760 --> 00:32:13,440
Speaker 1: the wrap? You know, how have you protected the hardware?

614
00:32:13,480 --> 00:32:17,000
Speaker 1: And I was just like and instead of saying, here

615
00:32:17,000 --> 00:32:19,040
Speaker 1: are your goods back, I'm going to cancel your check,

616
00:32:19,120 --> 00:32:20,600
Speaker 1: he was like, I'm going to teach you how to

617
00:32:20,640 --> 00:32:22,920
Speaker 1: do this. Wow. And so that was just a lesson

618
00:32:23,040 --> 00:32:28,120
Speaker 1: in you know, a be more professional and you're shipping

619
00:32:28,160 --> 00:32:32,760
Speaker 1: people things. But also like, um, take those moments not

620
00:32:32,800 --> 00:32:35,560
Speaker 1: as criticism or you know, look what he did to me,

621
00:32:35,640 --> 00:32:38,120
Speaker 1: or he was being mean, but really like reflect on

622
00:32:38,200 --> 00:32:41,280
Speaker 1: how you know this person had the opportunity to like

623
00:32:41,760 --> 00:32:45,760
Speaker 1: not pay you and cancel your check, um, but support you. Um.

624
00:32:47,280 --> 00:32:49,280
Speaker 1: So that was like one of like, Okay, from now on,

625
00:32:49,320 --> 00:32:50,720
Speaker 1: I have to do it the right way. There's no

626
00:32:50,800 --> 00:32:56,360
Speaker 1: there's no quick cheat to some things. There was another

627
00:32:56,440 --> 00:33:02,400
Speaker 1: time period where we were first overseas factory experience. We

628
00:33:02,400 --> 00:33:05,000
Speaker 1: were making in the same factory as Kate Spade, and

629
00:33:05,080 --> 00:33:08,880
Speaker 1: we did not have a quality control person and the

630
00:33:09,000 --> 00:33:12,680
Speaker 1: Chinese workers there didn't read English, and they put Kate

631
00:33:12,760 --> 00:33:15,600
Speaker 1: Spade hardware on and Rebecca mink Off hardware on the

632
00:33:15,640 --> 00:33:19,040
Speaker 1: same bag, and since we went right out to the customer,

633
00:33:19,160 --> 00:33:22,640
Speaker 1: no one checked it, and the customer on this popular

634
00:33:22,720 --> 00:33:26,400
Speaker 1: bag forum started like having a field day with like

635
00:33:26,880 --> 00:33:30,120
Speaker 1: hybrid name like there's benefit but there was sebeca spank off,

636
00:33:30,160 --> 00:33:33,080
Speaker 1: which is the hybrid of Kate and Rebecca and making

637
00:33:33,120 --> 00:33:35,160
Speaker 1: fun of us. It's kind of a big deal right here,

638
00:33:36,200 --> 00:33:39,000
Speaker 1: huge huge. I was like, every single bag that we

639
00:33:39,160 --> 00:33:44,160
Speaker 1: just shipped our first you know overseas experience is Quebeca

640
00:33:44,200 --> 00:33:46,920
Speaker 1: spank off. So I was looking at do all these

641
00:33:46,920 --> 00:33:50,960
Speaker 1: bags get returned? Are my relationships with all the stores ruined? Right?

642
00:33:52,320 --> 00:33:54,120
Speaker 1: And I was like, how do I turn this into

643
00:33:54,120 --> 00:33:58,040
Speaker 1: a positive? Like how do I get control back of

644
00:33:58,160 --> 00:34:03,320
Speaker 1: the situation? And so I was like, congratulations, everybody, Willy Wonka,

645
00:34:03,480 --> 00:34:06,000
Speaker 1: if you have this bag, you know, if you can

646
00:34:06,000 --> 00:34:07,920
Speaker 1: find a bag, send it back and not only will

647
00:34:07,960 --> 00:34:09,600
Speaker 1: you get a new one, but you'll get a credit.

648
00:34:10,120 --> 00:34:12,319
Speaker 1: And I just made up a way to like take

649
00:34:12,360 --> 00:34:16,120
Speaker 1: the negativity and say, yes, we messed up. The good

650
00:34:16,120 --> 00:34:18,040
Speaker 1: news is if you help me clean out the market

651
00:34:18,040 --> 00:34:20,839
Speaker 1: of these bags, I'll reward you for it. And so

652
00:34:21,960 --> 00:34:24,799
Speaker 1: it turned what could have been a terrible situation not

653
00:34:24,840 --> 00:34:28,359
Speaker 1: into a positive but a manageable situation. So I think

654
00:34:28,400 --> 00:34:30,279
Speaker 1: you always have to look at when that hole is

655
00:34:30,280 --> 00:34:32,480
Speaker 1: in your boat, like what are you going to use

656
00:34:32,520 --> 00:34:34,520
Speaker 1: to cover it up? And how resourceful can you be

657
00:34:34,760 --> 00:34:38,359
Speaker 1: as an entrepreneur to sort of get that water out.

658
00:34:40,120 --> 00:34:43,440
Speaker 1: It seems to me that you are so customer driven.

659
00:34:43,600 --> 00:34:46,040
Speaker 1: Like I was watching some videos. I mean they were

660
00:34:46,080 --> 00:34:47,920
Speaker 1: like from like two thousand and five, I think, or

661
00:34:48,040 --> 00:34:50,080
Speaker 1: like early days of you and your brother talking about it,

662
00:34:50,080 --> 00:34:53,960
Speaker 1: and y'all knew exactly who your customer was, what you

663
00:34:53,960 --> 00:34:57,640
Speaker 1: were catering to, what you were wanting for them, And

664
00:34:57,680 --> 00:35:00,239
Speaker 1: I just feel like that is a crucial part of

665
00:35:00,320 --> 00:35:03,440
Speaker 1: running a successful business, of knowing who is your customer.

666
00:35:03,920 --> 00:35:06,520
Speaker 1: And I feel like you guys were also putting edge

667
00:35:06,520 --> 00:35:10,279
Speaker 1: of using social media and in media in general, like

668
00:35:10,400 --> 00:35:13,360
Speaker 1: in your dressing rooms you had an option to scroll

669
00:35:13,480 --> 00:35:16,560
Speaker 1: a screen to pick other items to try on, and

670
00:35:16,560 --> 00:35:18,719
Speaker 1: a dressing room like you're just always thinking outside of

671
00:35:18,760 --> 00:35:21,920
Speaker 1: the box. So how important is your customer to you?

672
00:35:22,000 --> 00:35:24,960
Speaker 1: And how have you figured out who your customer is?

673
00:35:28,080 --> 00:35:30,920
Speaker 1: So I think from day one it was really clear

674
00:35:31,120 --> 00:35:35,000
Speaker 1: that we wanted to be in touch with our customer. Again,

675
00:35:35,320 --> 00:35:37,759
Speaker 1: you know the old route. If you close your eyes

676
00:35:37,800 --> 00:35:40,160
Speaker 1: and go back fifteen years, it wasn't how it is now.

677
00:35:40,680 --> 00:35:45,160
Speaker 1: You know, fashion back then was Anna likes you, Barney's

678
00:35:45,239 --> 00:35:48,319
Speaker 1: likes you. You're the it designer, and you get this

679
00:35:48,440 --> 00:35:52,160
Speaker 1: like propulsion from that power. So it isn't definitely love.

680
00:35:52,400 --> 00:35:54,960
Speaker 1: The old way is very exclusive and like you have

681
00:35:55,040 --> 00:35:59,040
Speaker 1: to just ordinary. You have to be a chosen one, anointed. Yes,

682
00:35:59,200 --> 00:36:01,960
Speaker 1: she has her like magic wand and then then you're good.

683
00:36:03,239 --> 00:36:04,960
Speaker 1: That is real, Like I just see all that in

684
00:36:04,960 --> 00:36:08,080
Speaker 1: the movies, but it's like real life out there. Yes,

685
00:36:08,760 --> 00:36:11,439
Speaker 1: it's real life. It was real life. It's better now,

686
00:36:13,080 --> 00:36:16,360
Speaker 1: So I feel like, you know, when we launched, social

687
00:36:16,400 --> 00:36:20,200
Speaker 1: media was in its nascent form. I came across I

688
00:36:20,280 --> 00:36:23,360
Speaker 1: got a Google alert that existed about these women on

689
00:36:23,400 --> 00:36:25,239
Speaker 1: a forum. It was called the First Blog, and I

690
00:36:25,280 --> 00:36:27,600
Speaker 1: had a forum talking about my bags, and I was like,

691
00:36:28,480 --> 00:36:30,520
Speaker 1: I know the answers to all these questions. I should

692
00:36:30,520 --> 00:36:32,200
Speaker 1: make an account and answer them. And it was just

693
00:36:32,800 --> 00:36:35,880
Speaker 1: there wasn't a thought or a strategy behind it. So

694
00:36:35,920 --> 00:36:37,680
Speaker 1: I made a user name. I started talking and they

695
00:36:37,680 --> 00:36:39,480
Speaker 1: couldn't believe it was me. I had to verify it

696
00:36:39,520 --> 00:36:43,640
Speaker 1: was me, and we started this dialogue and I was interested,

697
00:36:43,680 --> 00:36:45,719
Speaker 1: like what do you like? Why do you like it? Oh?

698
00:36:45,760 --> 00:36:47,799
Speaker 1: You want this bag? Pool, go get twenty of you

699
00:36:47,840 --> 00:36:52,000
Speaker 1: together and we'll make it. And wow, it was so

700
00:36:52,040 --> 00:36:55,040
Speaker 1: early that ownership to your customer. You're like, you love this,

701
00:36:55,200 --> 00:36:59,439
Speaker 1: we'll serve you in this way. Wow, that's amazing. Yeah,

702
00:36:59,480 --> 00:37:03,440
Speaker 1: I mean it was early crowdsourcing essentially. And we had

703
00:37:03,480 --> 00:37:05,839
Speaker 1: interventions from stores like we don't think we can carry

704
00:37:05,880 --> 00:37:07,680
Speaker 1: you if you're going to talk to your customer. We

705
00:37:07,760 --> 00:37:12,320
Speaker 1: don't know, like you're dirtying yourself. Like. We had intense conversations,

706
00:37:12,360 --> 00:37:15,200
Speaker 1: and then you know, Facebook opened up and then Instagram.

707
00:37:15,239 --> 00:37:17,080
Speaker 1: We just said, okay, we're going to be wherever she

708
00:37:17,320 --> 00:37:19,239
Speaker 1: is because this is our way to communicate with her.

709
00:37:19,280 --> 00:37:22,080
Speaker 1: And then you know, pre kids, I would travel to

710
00:37:22,719 --> 00:37:25,239
Speaker 1: thirty cities a year and go meet my customer and

711
00:37:25,320 --> 00:37:28,880
Speaker 1: department stores. So it was our way of like, let's

712
00:37:28,880 --> 00:37:31,440
Speaker 1: just have a tight knit relationship. Now this is normal,

713
00:37:32,239 --> 00:37:35,879
Speaker 1: but let's just pour the coal. I guess on all

714
00:37:35,960 --> 00:37:38,839
Speaker 1: the different forms we can talk to her, and then

715
00:37:38,880 --> 00:37:40,759
Speaker 1: you get to know her, not because you like did

716
00:37:40,800 --> 00:37:42,960
Speaker 1: an analytic survey. You see her, you meet her, you

717
00:37:43,040 --> 00:37:45,919
Speaker 1: talk to her, and then you just are like, okay, good,

718
00:37:46,440 --> 00:37:49,120
Speaker 1: this is who she is. And we've made plenty of mistakes,

719
00:37:49,320 --> 00:37:55,359
Speaker 1: believe you me, like wrong aesthetic, wrong price point. Are

720
00:37:55,360 --> 00:37:59,480
Speaker 1: you still there? Okay, I'm going to take my said

721
00:37:59,520 --> 00:38:06,520
Speaker 1: the battery is low. Okay, okay, wrong esthetic, wrong price point,

722
00:38:06,680 --> 00:38:09,520
Speaker 1: like trying to be cool and fashioning, like we've done

723
00:38:09,600 --> 00:38:12,399
Speaker 1: all the wrong things. But I think that every time

724
00:38:12,440 --> 00:38:15,399
Speaker 1: we go back to who she is, who's that girl?

725
00:38:16,600 --> 00:38:19,399
Speaker 1: You know, she's someone who comes to us for these

726
00:38:19,480 --> 00:38:23,400
Speaker 1: milestone moments within her life that are big deals to her.

727
00:38:23,480 --> 00:38:27,520
Speaker 1: She can finally afford something more than fast fashioned. She

728
00:38:27,560 --> 00:38:29,600
Speaker 1: gets a race, she gets a job, she has a baby,

729
00:38:29,680 --> 00:38:32,719
Speaker 1: she gets divorced, she's an affair, like all these you know,

730
00:38:33,320 --> 00:38:37,640
Speaker 1: things that happen to women, and she can buy our

731
00:38:37,719 --> 00:38:40,360
Speaker 1: product and eat or buy our product and pay rent.

732
00:38:42,080 --> 00:38:45,880
Speaker 1: And we stay within now at a very clear aesthetic.

733
00:38:46,000 --> 00:38:47,440
Speaker 1: So you know, if you're coming to us, we're a

734
00:38:47,440 --> 00:38:49,319
Speaker 1: little bit of bohemian, we're a little bit of rock.

735
00:38:49,520 --> 00:38:52,600
Speaker 1: So like that's sort of the esthetic, and then everything

736
00:38:52,640 --> 00:38:56,000
Speaker 1: else is sort of layered on the brand pillars of

737
00:38:56,280 --> 00:39:00,560
Speaker 1: being fearless or supporting women or being inclusive, because Lord knows,

738
00:39:00,600 --> 00:39:02,320
Speaker 1: I know what it feels like to not be included.

739
00:39:03,880 --> 00:39:06,440
Speaker 1: So how how did that feel when you feel when

740
00:39:06,480 --> 00:39:08,880
Speaker 1: you finally hit from the moment where you're like, I

741
00:39:09,000 --> 00:39:11,200
Speaker 1: know whoo our consumer is, I know who she is?

742
00:39:11,480 --> 00:39:14,360
Speaker 1: Do you remember that moment or was it just an evolution?

743
00:39:15,440 --> 00:39:19,319
Speaker 1: I think it was an evolution. I mean there's been

744
00:39:19,360 --> 00:39:22,520
Speaker 1: times where we're so clear on who she is. But

745
00:39:24,480 --> 00:39:28,759
Speaker 1: also as I've gotten older, sometimes that customer changes. Like

746
00:39:29,080 --> 00:39:33,720
Speaker 1: for a long time, my brother and our former president

747
00:39:33,800 --> 00:39:38,839
Speaker 1: had this theory like freeze Rebecca at twenty seven, and

748
00:39:38,880 --> 00:39:41,080
Speaker 1: I was like, but I'm thirty two now and I

749
00:39:41,120 --> 00:39:43,960
Speaker 1: have a kid, and I want different things, and it's

750
00:39:44,000 --> 00:39:46,080
Speaker 1: really hard for me to keep talking to that girl

751
00:39:46,120 --> 00:39:49,919
Speaker 1: at twenty seventy. Only let's talk to the eighteen year old,

752
00:39:49,920 --> 00:39:51,759
Speaker 1: the twenty five year old, the thirty year old, right,

753
00:39:52,000 --> 00:39:55,960
Speaker 1: And finally we've un frozen her as of like four

754
00:39:56,040 --> 00:39:58,240
Speaker 1: years ago. And the difference is night and day because

755
00:39:58,239 --> 00:40:01,920
Speaker 1: now I can talk up in down to those experiences

756
00:40:02,440 --> 00:40:06,080
Speaker 1: instead of just this like one life stage. And guess

757
00:40:06,080 --> 00:40:09,120
Speaker 1: what happens if we only talk to you at twenty seven,

758
00:40:09,400 --> 00:40:12,399
Speaker 1: then when you're thirty five and you're making a lot

759
00:40:12,440 --> 00:40:15,319
Speaker 1: more money, you go buy the more expensive back because

760
00:40:15,320 --> 00:40:18,040
Speaker 1: you're like, oh, she only talked to me when I

761
00:40:18,080 --> 00:40:20,719
Speaker 1: was twenty seven. I felt like this, But now if

762
00:40:20,719 --> 00:40:24,680
Speaker 1: I'm spanning like all these life journeys, I'm hoping that

763
00:40:24,800 --> 00:40:27,000
Speaker 1: you know, she comes with me on that journey and

764
00:40:27,000 --> 00:40:31,640
Speaker 1: she wants to keep keep up with that story. Do

765
00:40:31,719 --> 00:40:35,920
Speaker 1: you think that you're they're wanting you to freeze it

766
00:40:35,960 --> 00:40:38,120
Speaker 1: because they knew that work, that was something that was

767
00:40:38,160 --> 00:40:42,160
Speaker 1: successful when really that like you said, that's just it's

768
00:40:42,200 --> 00:40:44,440
Speaker 1: actually limiting. But do you think it's just fear based?

769
00:40:44,440 --> 00:40:46,160
Speaker 1: And like how did you push through that and be like, no,

770
00:40:46,239 --> 00:40:52,760
Speaker 1: we've got an unfreezer. We had a lot of heated arguments,

771
00:40:52,800 --> 00:40:56,960
Speaker 1: a lot of disagreements. I think they got some data

772
00:40:57,080 --> 00:41:00,560
Speaker 1: that said, like, this is your core customer and she's

773
00:41:00,560 --> 00:41:03,520
Speaker 1: still might be, but we need to talk up and down,

774
00:41:03,640 --> 00:41:05,400
Speaker 1: high and low. You know, I'm going to be forty

775
00:41:05,440 --> 00:41:07,360
Speaker 1: this year. I got to talk to my forty year olds,

776
00:41:07,600 --> 00:41:12,200
Speaker 1: you know, and my eighteen year olds. So what's happening

777
00:41:12,239 --> 00:41:15,120
Speaker 1: now is both eighteen and forty are growing faster than

778
00:41:15,160 --> 00:41:19,400
Speaker 1: twenty seven. So like it just opened up new a

779
00:41:19,400 --> 00:41:21,480
Speaker 1: new base for us, you know, tu new basis so

780
00:41:21,520 --> 00:41:23,640
Speaker 1: I think that it could have been fear base and

781
00:41:24,800 --> 00:41:26,719
Speaker 1: I let them do it for a long time, and

782
00:41:26,840 --> 00:41:29,080
Speaker 1: people were like, well, you're in the base of the company,

783
00:41:29,120 --> 00:41:31,320
Speaker 1: how do you let them? Well, when you have business partners,

784
00:41:31,360 --> 00:41:35,600
Speaker 1: it's not always you know my way or the highway.

785
00:41:36,920 --> 00:41:39,719
Speaker 1: What do you look for in an employee? Because the

786
00:41:39,760 --> 00:41:42,719
Speaker 1: fact that you are such a hands on mom and

787
00:41:42,840 --> 00:41:45,840
Speaker 1: you are such a hands on businesswoman, in order to

788
00:41:45,920 --> 00:41:48,200
Speaker 1: be the hands on mom, you have to hire people

789
00:41:48,239 --> 00:41:50,319
Speaker 1: that you really rely on. Like you said, what are

790
00:41:50,320 --> 00:41:53,000
Speaker 1: the key traits that you look for in an employee?

791
00:41:54,440 --> 00:41:59,640
Speaker 1: Your education and where what fancy university is barely important

792
00:41:59,680 --> 00:42:01,879
Speaker 1: to me. It's do you look me in the eye?

793
00:42:02,520 --> 00:42:08,000
Speaker 1: Do you shake my hand? Not weakly and not turning

794
00:42:08,000 --> 00:42:11,200
Speaker 1: it over like men do, right, some men do, or

795
00:42:11,280 --> 00:42:16,200
Speaker 1: aggressive women who are like I'm the dominant one here. Yeah,

796
00:42:16,239 --> 00:42:19,080
Speaker 1: whenever your hand is like turned over, that person's trying

797
00:42:19,080 --> 00:42:21,600
Speaker 1: to let you know that they're dominating you. Stop it.

798
00:42:22,320 --> 00:42:25,120
Speaker 1: Oh my god, I'll never view a handshake the same now, Okay,

799
00:42:25,160 --> 00:42:32,280
Speaker 1: I'm glad the best. That's nice thing to know. Okay, So,

800
00:42:33,719 --> 00:42:36,439
Speaker 1: oh yeah, so look me in the eye. Good communication,

801
00:42:36,640 --> 00:42:40,040
Speaker 1: someone that's willing to do hard work that again within

802
00:42:40,960 --> 00:42:44,200
Speaker 1: within um, you know, an employee, they also think that

803
00:42:44,239 --> 00:42:47,239
Speaker 1: they're going to be promoted to senior director in three

804
00:42:47,320 --> 00:42:49,319
Speaker 1: months and don't have to work that hard. So someone

805
00:42:49,320 --> 00:42:53,719
Speaker 1: who doesn't have any of those sort of ideas that

806
00:42:53,800 --> 00:42:56,560
Speaker 1: takes the ball and runs with it. I'll never forget.

807
00:42:56,600 --> 00:42:58,800
Speaker 1: We have a friend who has a very successful brand

808
00:42:58,840 --> 00:43:00,920
Speaker 1: and for whatever, and he gives us a lot of

809
00:43:00,920 --> 00:43:03,719
Speaker 1: free advice. And he was and prior to us, I

810
00:43:03,760 --> 00:43:07,680
Speaker 1: wanted to be the dead mother, the dead mother. And

811
00:43:07,800 --> 00:43:11,280
Speaker 1: if someone was sad or like I'm I'm not happy,

812
00:43:11,360 --> 00:43:15,239
Speaker 1: and I'd be like, oh, come crying with me. And

813
00:43:15,280 --> 00:43:17,480
Speaker 1: he's like, these people are hired to do a job.

814
00:43:17,560 --> 00:43:19,600
Speaker 1: Either they take a load off your shoulders and they

815
00:43:19,600 --> 00:43:21,520
Speaker 1: get out. This isn't you know. You're not here to

816
00:43:21,520 --> 00:43:23,439
Speaker 1: be a therapist. You're not here to be the mom

817
00:43:23,680 --> 00:43:26,680
Speaker 1: that's like the cuddle open your arms. Yes you can

818
00:43:26,719 --> 00:43:30,600
Speaker 1: be kind and thoughtful, but you're not here to like

819
00:43:30,719 --> 00:43:34,920
Speaker 1: take someone's entire shit storm of their life and be

820
00:43:35,040 --> 00:43:38,399
Speaker 1: the solver of it. Right. They're there to say, hey,

821
00:43:38,440 --> 00:43:41,040
Speaker 1: I got this, I'm gonna run. And so I really

822
00:43:41,080 --> 00:43:43,480
Speaker 1: look for that in all of our staff now, like

823
00:43:43,520 --> 00:43:45,359
Speaker 1: do they own their area. Do they make it better?

824
00:43:45,440 --> 00:43:48,560
Speaker 1: Do they improve it cool? Are they complaining? Are they

825
00:43:48,640 --> 00:43:51,960
Speaker 1: just sulking? Are they letting whatever's happening in their life

826
00:43:51,960 --> 00:43:54,759
Speaker 1: interrupt their work? Then they don't. They don't get to

827
00:43:54,760 --> 00:43:56,920
Speaker 1: stay because you can't grow business if you just have

828
00:43:57,000 --> 00:44:01,680
Speaker 1: a bunch of victims. Yeah, and that is so true,

829
00:44:01,800 --> 00:44:03,960
Speaker 1: especially being a woman like you said, a dead mother

830
00:44:03,960 --> 00:44:05,680
Speaker 1: and nurturing woman. I feel the same way. Like I

831
00:44:06,120 --> 00:44:08,279
Speaker 1: feel like I take everyone's feelings and I want to

832
00:44:08,320 --> 00:44:12,200
Speaker 1: help you strive and become happy and have a purposeful

833
00:44:12,239 --> 00:44:14,600
Speaker 1: life and all that stuff. But it is a job,

834
00:44:14,719 --> 00:44:17,400
Speaker 1: and this is your creation, this is your baby, this

835
00:44:17,480 --> 00:44:20,880
Speaker 1: is your dream. And if you're spending time and money

836
00:44:20,960 --> 00:44:23,680
Speaker 1: to hire someone they need to add to your dream.

837
00:44:23,800 --> 00:44:26,279
Speaker 1: That's so Yes, this is not a this is not

838
00:44:26,320 --> 00:44:29,160
Speaker 1: a handout, you know, And it doesn't. And again, Ben,

839
00:44:29,160 --> 00:44:31,239
Speaker 1: people be like, oh, you must be a mean no,

840
00:44:31,680 --> 00:44:35,279
Speaker 1: Like I can still be nice and understanding, But like

841
00:44:35,400 --> 00:44:38,120
Speaker 1: you came to get a paycheck, I'm paying you that money.

842
00:44:38,440 --> 00:44:43,600
Speaker 1: You give something back in return? Have you Do you

843
00:44:43,640 --> 00:44:45,759
Speaker 1: struggle with firing people or are you pretty good at

844
00:44:45,760 --> 00:44:49,680
Speaker 1: it at this point? Well, thankfully I don't have to

845
00:44:49,719 --> 00:44:52,239
Speaker 1: do it anymore. They don't want me in the room

846
00:44:52,239 --> 00:44:57,040
Speaker 1: when I'm fired. There's people that I wanted to fire

847
00:44:57,400 --> 00:44:59,600
Speaker 1: at Our chief counsel just said, you know what, you

848
00:44:59,640 --> 00:45:01,560
Speaker 1: don't get to be in the room. It's my job.

849
00:45:01,800 --> 00:45:05,120
Speaker 1: You need to stay forward facing, and you know so

850
00:45:05,800 --> 00:45:09,040
Speaker 1: I can do it. It's not easy. I don't think

851
00:45:09,040 --> 00:45:11,560
Speaker 1: that ever gets easy. It's only easy if like someone

852
00:45:11,680 --> 00:45:14,160
Speaker 1: like cheated you, or you know, like we had someone

853
00:45:14,200 --> 00:45:16,000
Speaker 1: that stole a bunch of stuff, like it was very

854
00:45:16,040 --> 00:45:19,960
Speaker 1: satisfying to fire them. But outside of that, it's hard.

855
00:45:20,480 --> 00:45:25,560
Speaker 1: It's you know, yeah, same feeling with someone quits. It's like, oh, man,

856
00:45:26,719 --> 00:45:28,200
Speaker 1: you didn't want to stay here for the rest of

857
00:45:28,239 --> 00:45:31,960
Speaker 1: your life and work with me? Why? Why? So you

858
00:45:32,040 --> 00:45:34,960
Speaker 1: have a good press and you have so many positive

859
00:45:35,000 --> 00:45:38,839
Speaker 1: things swirling around you, how do you deal with the

860
00:45:38,920 --> 00:45:42,719
Speaker 1: moments of bad press and the moments that really gut

861
00:45:42,760 --> 00:45:49,000
Speaker 1: wrench you in the public eye. Well, I guess it's

862
00:45:49,000 --> 00:45:51,520
Speaker 1: good that my brother is my co founder because I

863
00:45:51,520 --> 00:45:53,719
Speaker 1: can call him invent. Like we had a piece of

864
00:45:53,800 --> 00:45:58,400
Speaker 1: negative press in seventeen. We had a shipping logistics nightmare

865
00:45:58,440 --> 00:46:02,680
Speaker 1: because we changed warehouses and we messed up ten thousand

866
00:46:02,760 --> 00:46:08,560
Speaker 1: people's orders. Oh yeah, so that was awful. And then

867
00:46:08,680 --> 00:46:14,040
Speaker 1: when I publicly apologized, this fashion publication you know, took

868
00:46:14,040 --> 00:46:15,799
Speaker 1: it one step further and had to write about the

869
00:46:15,840 --> 00:46:19,560
Speaker 1: whole debacle. I was like, thanks for you know, helping

870
00:46:19,560 --> 00:46:23,440
Speaker 1: me out. When I'm on my knees. It sucks. It

871
00:46:23,480 --> 00:46:25,799
Speaker 1: feels like you've been broken up with, it feels like

872
00:46:25,840 --> 00:46:28,439
Speaker 1: everyone hates you. But I just said, I'm just gonna

873
00:46:28,600 --> 00:46:32,440
Speaker 1: keep not just apologizing, but showing my customer that I'm

874
00:46:32,480 --> 00:46:36,240
Speaker 1: going to solve this until it's better and be honest

875
00:46:36,280 --> 00:46:40,120
Speaker 1: with her. And so, you know, for that particular thing,

876
00:46:40,160 --> 00:46:45,279
Speaker 1: I kept apologizing. I kept sending out sorry notes. I

877
00:46:45,360 --> 00:46:49,480
Speaker 1: kept sending out like gifts for everyone who's Christmas order

878
00:46:49,520 --> 00:46:52,880
Speaker 1: I ruined until it was better. And I also was

879
00:46:52,960 --> 00:46:55,120
Speaker 1: like really, I was like, dude, there was there was

880
00:46:55,160 --> 00:46:58,919
Speaker 1: a glitch in our system from a Chinese character put

881
00:46:58,960 --> 00:47:02,400
Speaker 1: into the wrong part of the ZIP code and it

882
00:47:03,160 --> 00:47:07,080
Speaker 1: messed up ten thousand orders. I'm totally sorry. Technology like

883
00:47:07,520 --> 00:47:10,719
Speaker 1: never could have predicted that. And like once people knew

884
00:47:10,760 --> 00:47:14,040
Speaker 1: the real story, they're like, Okay, she's not trying to

885
00:47:14,040 --> 00:47:18,439
Speaker 1: fuck me on Christmas. So I just think, like the Mico,

886
00:47:18,680 --> 00:47:23,480
Speaker 1: she's all Scrooge of Christmas. So I just I mean,

887
00:47:23,520 --> 00:47:28,879
Speaker 1: it differs with everything. But I think that you can

888
00:47:28,920 --> 00:47:32,480
Speaker 1: get bad press for not doing anything and people just

889
00:47:32,560 --> 00:47:35,279
Speaker 1: attack you like cancel. Culture is huge right now and

890
00:47:35,360 --> 00:47:39,160
Speaker 1: I think people's instinct is to retreat. But I feel

891
00:47:39,200 --> 00:47:42,840
Speaker 1: like knocking on wood, if you know that would ever happen,

892
00:47:42,960 --> 00:47:46,439
Speaker 1: I would just speak the truth, good or bad. I'd

893
00:47:46,440 --> 00:47:48,600
Speaker 1: be like, this is the truth and that's all I

894
00:47:48,600 --> 00:47:53,560
Speaker 1: can do and take responsibility for whatever it is. So

895
00:47:53,680 --> 00:47:57,360
Speaker 1: with all the amazing things in your life, all the

896
00:47:57,640 --> 00:48:00,880
Speaker 1: journey that you've been on, what does sticks look like

897
00:48:01,000 --> 00:48:04,440
Speaker 1: to you? Okay, so that has totally changed. And I

898
00:48:04,440 --> 00:48:06,960
Speaker 1: don't know about you, but on your path as an entrepreneur,

899
00:48:07,880 --> 00:48:12,800
Speaker 1: you know, my first measure of success is I don't

900
00:48:12,800 --> 00:48:15,719
Speaker 1: have to call my bank to see if I have

901
00:48:15,840 --> 00:48:17,920
Speaker 1: enough money to go out to eat tonight. Like that

902
00:48:18,160 --> 00:48:20,160
Speaker 1: was like, ah, I don't know if the check because

903
00:48:20,160 --> 00:48:22,040
Speaker 1: I have more than one hundred bucks in my account.

904
00:48:23,320 --> 00:48:25,680
Speaker 1: And then it was oh, my god, my husband and

905
00:48:25,760 --> 00:48:27,480
Speaker 1: I who just got married, we don't need to have

906
00:48:27,560 --> 00:48:31,920
Speaker 1: roommates anymore, you know, like how do we pay our rent?

907
00:48:33,480 --> 00:48:35,920
Speaker 1: And then it became stuff just like, oh, we can

908
00:48:35,920 --> 00:48:38,000
Speaker 1: take a vacation and we can pay for a vacation.

909
00:48:38,120 --> 00:48:42,320
Speaker 1: So like all that you know has has come full circle.

910
00:48:42,360 --> 00:48:44,480
Speaker 1: And that success to me is like that I can

911
00:48:44,520 --> 00:48:47,000
Speaker 1: stop working at six. You know that I don't have

912
00:48:47,040 --> 00:48:50,480
Speaker 1: to check email on the weekends. You know that I

913
00:48:50,520 --> 00:48:55,399
Speaker 1: can be with my family and enjoy them. And that's

914
00:48:55,440 --> 00:48:58,360
Speaker 1: probably what success is to me now. And it's and

915
00:48:58,440 --> 00:49:01,799
Speaker 1: it's also not just oh, I sell handbags and that's

916
00:49:01,840 --> 00:49:04,239
Speaker 1: all I do. Success to me is I get to

917
00:49:04,280 --> 00:49:07,239
Speaker 1: have incredible conversations with women on my podcast. I get

918
00:49:07,280 --> 00:49:10,480
Speaker 1: to have an incredible community with the founder community I created.

919
00:49:10,520 --> 00:49:15,560
Speaker 1: I get to have, you know, touch people that I've

920
00:49:15,600 --> 00:49:18,040
Speaker 1: admired for so long, Like when I get invited to

921
00:49:18,120 --> 00:49:20,280
Speaker 1: something and I'm like, whoa, I got to be here

922
00:49:20,640 --> 00:49:24,640
Speaker 1: at this dinner with Katie Kurk or whoever. Like, Okay,

923
00:49:24,760 --> 00:49:32,880
Speaker 1: that success. So what is the secret to a happy

924
00:49:32,920 --> 00:49:37,239
Speaker 1: marriage and raising kids? I don't know anything about your

925
00:49:37,239 --> 00:49:39,600
Speaker 1: marriage or your home, so I'm just I'm seeing you

926
00:49:39,640 --> 00:49:42,400
Speaker 1: put another perspective on, like you are a boss in

927
00:49:42,440 --> 00:49:44,680
Speaker 1: every perspective and you have it all. So how do

928
00:49:44,719 --> 00:49:48,520
Speaker 1: you what is the secret to that? Well, I haven't

929
00:49:48,520 --> 00:49:50,719
Speaker 1: had sex in about six weeks, so I'll say that

930
00:49:52,920 --> 00:49:58,359
Speaker 1: it happens. We're like when and how is this going

931
00:49:58,400 --> 00:50:00,759
Speaker 1: to happen? Because I'm sleeving with my daughter and you're

932
00:50:00,760 --> 00:50:03,799
Speaker 1: sitting with the boys, and the bedtimes are all messed up,

933
00:50:04,000 --> 00:50:12,399
Speaker 1: and like I keep getting my period. So so I

934
00:50:12,440 --> 00:50:18,879
Speaker 1: think communication we both adopted the idea. I have so

935
00:50:18,920 --> 00:50:22,280
Speaker 1: many girlfriends that when something is wrong within their marriage,

936
00:50:22,320 --> 00:50:25,239
Speaker 1: they're like mattering to their girlfriends about it, and I

937
00:50:25,360 --> 00:50:28,919
Speaker 1: just never understood, like, this is your life partner. This

938
00:50:29,000 --> 00:50:31,520
Speaker 1: is your person that's going to raise your kids with you. Like,

939
00:50:31,560 --> 00:50:33,279
Speaker 1: if you have an issue, take it up with your

940
00:50:33,320 --> 00:50:37,760
Speaker 1: husband or your partner, not your girlfriends who nothing good's

941
00:50:37,800 --> 00:50:40,880
Speaker 1: going to come aback, right, So I think if I

942
00:50:40,920 --> 00:50:44,279
Speaker 1: have a problem, I immediately address it, or I show

943
00:50:44,360 --> 00:50:46,319
Speaker 1: signs that something is wrong that he knows well enough

944
00:50:46,400 --> 00:50:49,560
Speaker 1: now that he's like, what's up. I think we also

945
00:50:50,520 --> 00:50:53,600
Speaker 1: we never truly had like the talk about equality within

946
00:50:53,640 --> 00:50:56,239
Speaker 1: the household, but there are a lot of people who

947
00:50:56,320 --> 00:50:59,319
Speaker 1: expect it to be equal and then it's not, and

948
00:50:59,360 --> 00:51:02,360
Speaker 1: then they get senful. So I always say, like, set

949
00:51:02,360 --> 00:51:07,719
Speaker 1: your boundaries. You know, in our household, everything's equal when

950
00:51:07,719 --> 00:51:12,160
Speaker 1: it comes to laundry, diaper changes, cooking, cleaning whatever, it's

951
00:51:12,280 --> 00:51:15,160
Speaker 1: down the middle. So we never have to have those

952
00:51:15,280 --> 00:51:17,440
Speaker 1: arguments because one of us always knows, like, oh, you

953
00:51:17,560 --> 00:51:20,200
Speaker 1: got the you're making breakfast, I'll cook lunch, whatever it is.

954
00:51:21,640 --> 00:51:24,800
Speaker 1: But I think communication is the biggest thing. And then

955
00:51:24,960 --> 00:51:29,040
Speaker 1: and then setting, you know, as things in your life change,

956
00:51:29,040 --> 00:51:31,839
Speaker 1: your needs and wants change, like be upfront with your

957
00:51:31,840 --> 00:51:34,759
Speaker 1: partner about that. Like I was like, I don't know

958
00:51:34,760 --> 00:51:36,160
Speaker 1: if I can sleep in the same bed with you

959
00:51:36,160 --> 00:51:38,320
Speaker 1: anymore because you moved too much and I need to sleep,

960
00:51:38,640 --> 00:51:42,279
Speaker 1: you know. But like he didn't take it like like

961
00:51:42,320 --> 00:51:44,360
Speaker 1: at least I was telling him why I'm now sleeping

962
00:51:44,360 --> 00:51:46,719
Speaker 1: with my daughter because she does a move. So I

963
00:51:46,760 --> 00:51:49,040
Speaker 1: think we're just you know, you go through different things

964
00:51:49,040 --> 00:51:52,359
Speaker 1: and you just got to get them off your chest, right. Yes,

965
00:51:52,600 --> 00:51:54,520
Speaker 1: I love that, And it sounds to me like you

966
00:51:54,520 --> 00:51:56,399
Speaker 1: guys assume the best in each other and so it's

967
00:51:56,400 --> 00:51:58,960
Speaker 1: like you just navigate the seasons of your life. I

968
00:51:58,960 --> 00:52:01,879
Speaker 1: think that's the encreage for me, and like all relationships,

969
00:52:01,960 --> 00:52:05,640
Speaker 1: my family, my friends, my husband, obviously being a mom,

970
00:52:05,680 --> 00:52:08,239
Speaker 1: it's just assumed that these people that you've chosen to

971
00:52:08,320 --> 00:52:10,400
Speaker 1: link up within your life are wanting the best for you,

972
00:52:10,480 --> 00:52:12,799
Speaker 1: and so going when I can go in with that

973
00:52:12,920 --> 00:52:16,560
Speaker 1: sort of mentality, it's like, Okay, we're a team and

974
00:52:16,680 --> 00:52:19,200
Speaker 1: we both want to win, we both want each other

975
00:52:19,200 --> 00:52:22,759
Speaker 1: to succeed, we want to succeed together. So that's been

976
00:52:22,840 --> 00:52:24,800
Speaker 1: a huge game changer for me. It's just like, these

977
00:52:24,920 --> 00:52:26,600
Speaker 1: people want the best for me, I'm with the best

978
00:52:26,600 --> 00:52:31,440
Speaker 1: for them. So going with that view, Yep, totally. And

979
00:52:31,480 --> 00:52:34,080
Speaker 1: I think that calling out people on their shit, Like

980
00:52:34,120 --> 00:52:36,120
Speaker 1: if he does stuff I don't like, I'm just like,

981
00:52:36,360 --> 00:52:38,839
Speaker 1: not cool, buddy, and he'll do the same to me.

982
00:52:39,200 --> 00:52:41,759
Speaker 1: And I think you have to have that honesty within

983
00:52:41,800 --> 00:52:46,520
Speaker 1: a marriage for it to work. Totally agree, what have

984
00:52:47,320 --> 00:52:50,680
Speaker 1: what have you learned from being a mother about yourself?

985
00:52:54,520 --> 00:52:57,719
Speaker 1: That I'm stronger than I ever thought I would be

986
00:52:57,800 --> 00:53:07,120
Speaker 1: capable of mentally and physically. That there is more of

987
00:53:07,200 --> 00:53:11,240
Speaker 1: you to give than you think. Like you could think,

988
00:53:12,160 --> 00:53:13,840
Speaker 1: oh my god, how will I have a business and

989
00:53:14,080 --> 00:53:16,399
Speaker 1: kids and a social life and whatever. I'm not saying

990
00:53:16,440 --> 00:53:19,400
Speaker 1: I have all that figured out, but there is more

991
00:53:19,440 --> 00:53:22,200
Speaker 1: Like even when you have more kids, like you're like, oh,

992
00:53:22,320 --> 00:53:24,720
Speaker 1: could I really give that much love to another human?

993
00:53:25,200 --> 00:53:27,440
Speaker 1: And it just kind of grows even though there's one

994
00:53:27,440 --> 00:53:30,319
Speaker 1: of you, and I definitely feel overwhelmed. I've definitely yelled

995
00:53:30,360 --> 00:53:32,759
Speaker 1: at my kids way more than I ever have in quarantine.

996
00:53:35,280 --> 00:53:38,080
Speaker 1: But I think that knowing that you have the ability

997
00:53:38,120 --> 00:53:41,160
Speaker 1: to sort of have octapus arms, you know, even when

998
00:53:41,200 --> 00:53:45,440
Speaker 1: there's just one of you, I love that. Rebecca. I

999
00:53:45,480 --> 00:53:49,640
Speaker 1: am so thankful and honored that you came on my podcast.

1000
00:53:49,880 --> 00:53:52,719
Speaker 1: You are such a bright light to this world, and

1001
00:53:53,120 --> 00:53:54,719
Speaker 1: it really means the world to me that you come

1002
00:53:54,800 --> 00:53:57,439
Speaker 1: chat with me. I always wrap up my interviews with

1003
00:53:57,680 --> 00:54:01,400
Speaker 1: one question, and it's very vague, however you feel inclined

1004
00:54:01,440 --> 00:54:05,759
Speaker 1: to answer, Okay, leave your lighte and what do you

1005
00:54:05,800 --> 00:54:11,799
Speaker 1: want people to know? What do I want people to

1006
00:54:11,960 --> 00:54:15,440
Speaker 1: know to look for the silver linings? I think now

1007
00:54:15,520 --> 00:54:19,000
Speaker 1: is a time where we need to pull ourselves up

1008
00:54:19,040 --> 00:54:22,600
Speaker 1: out of the dull drums and look for you know,

1009
00:54:22,640 --> 00:54:24,440
Speaker 1: my dad said this to me last night. He's like,

1010
00:54:24,480 --> 00:54:27,759
Speaker 1: it's not what the universe is doing to you, it's

1011
00:54:27,760 --> 00:54:30,399
Speaker 1: what it's doing for you. And I was like, that's

1012
00:54:30,400 --> 00:54:33,279
Speaker 1: a deep thought from my dad. But what did it

1013
00:54:33,320 --> 00:54:35,279
Speaker 1: give me? It gave me time back with my kids

1014
00:54:35,280 --> 00:54:39,080
Speaker 1: that I would never get, you know, wouldn't normally get.

1015
00:54:39,120 --> 00:54:40,920
Speaker 1: It got me to see my two year old like

1016
00:54:41,160 --> 00:54:46,160
Speaker 1: language bloom. It gave me, you know, the ability to

1017
00:54:46,239 --> 00:54:48,880
Speaker 1: think with what is my company and how do I

1018
00:54:48,920 --> 00:54:51,080
Speaker 1: want it to be? So like what is then? You know?

1019
00:54:51,120 --> 00:54:53,360
Speaker 1: It gave me the ability to connect with people and

1020
00:54:54,000 --> 00:55:00,040
Speaker 1: more women and have important conversations and so like I

1021
00:55:00,000 --> 00:55:01,800
Speaker 1: have to just keep looking at what is the universe

1022
00:55:01,840 --> 00:55:04,879
Speaker 1: doing for me? I appreciate you. Thank you so much

1023
00:55:04,920 --> 00:55:08,160
Speaker 1: for coming on and joining me. You are yeah that

1024
00:55:08,280 --> 00:55:10,200
Speaker 1: as in every sense of the word, thank you for

1025
00:55:10,280 --> 00:55:12,560
Speaker 1: having me. You're awesome. Okay, bye,