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Visit audible dot com, slash I 27 00:01:21,040 --> 00:01:24,240 Speaker 1: heart or text I Heeart to five hundred, five hundred. 28 00:01:24,600 --> 00:01:26,319 Speaker 1: My next guest has been on this show. This will 29 00:01:26,360 --> 00:01:29,200 Speaker 1: be a third appearance on this show. That's because she 30 00:01:29,440 --> 00:01:31,520 Speaker 1: makes it happen and she tells it like it is, 31 00:01:31,800 --> 00:01:35,000 Speaker 1: and she is a branding and marketing as they say Maven, 32 00:01:35,360 --> 00:01:38,120 Speaker 1: She's the CEO or be your own brand, which is 33 00:01:38,120 --> 00:01:41,520 Speaker 1: b while will be trademarked by her. Is the culmination 34 00:01:41,600 --> 00:01:45,520 Speaker 1: of two decades of experience as a marketing executive specializing 35 00:01:45,480 --> 00:01:49,320 Speaker 1: in branding and imaging for talents such as Mayor j Blath, 36 00:01:49,760 --> 00:01:54,200 Speaker 1: Sean PD de Combs, Tony Braxton, Lenny Kravitz, Jero, Scott, 37 00:01:54,520 --> 00:01:57,880 Speaker 1: baby Face, Later Hathaway, and many more. Please welcome to 38 00:01:57,960 --> 00:02:05,720 Speaker 1: money making conversations the incredible Sheila Coates. Good morning, Good morning. 39 00:02:06,080 --> 00:02:09,000 Speaker 1: How you doing Sheila? I am blessed? How are you well? 40 00:02:09,000 --> 00:02:10,720 Speaker 1: You don't feel good talking to you because you have 41 00:02:10,800 --> 00:02:14,440 Speaker 1: that fantastic tone in your voice and you are you 42 00:02:14,480 --> 00:02:18,519 Speaker 1: know it's it's elegant and intelligence personified. You know what 43 00:02:18,520 --> 00:02:23,480 Speaker 1: I'm saying. Flattery will get you. Well, I got to. 44 00:02:23,639 --> 00:02:26,240 Speaker 1: I got to. You know the thing about it, whenever 45 00:02:26,280 --> 00:02:29,120 Speaker 1: I have you on the show, whenever we're talking and uh, 46 00:02:29,240 --> 00:02:31,720 Speaker 1: because we have a relationship where we can communicate and 47 00:02:31,720 --> 00:02:34,440 Speaker 1: it's all about how we can get better, how we 48 00:02:34,560 --> 00:02:38,000 Speaker 1: can um take the next step, because there's no you know, 49 00:02:38,000 --> 00:02:40,520 Speaker 1: you're never satisfied. I think people tend to believe that 50 00:02:40,560 --> 00:02:43,079 Speaker 1: when you reach your goal, it stops, and that's where 51 00:02:43,120 --> 00:02:46,720 Speaker 1: they make a major mistake. Correct exactly. Look, you're you're 52 00:02:47,040 --> 00:02:50,200 Speaker 1: an example of that personified. You know how many goals 53 00:02:50,280 --> 00:02:52,760 Speaker 1: have you obtained? And you keep on moving. I think 54 00:02:52,840 --> 00:02:56,639 Speaker 1: life is about learning and constantly bettering yourself and understanding 55 00:02:56,680 --> 00:02:59,160 Speaker 1: what you bring to the table. Okay, cool with that 56 00:02:59,200 --> 00:03:03,320 Speaker 1: being said, B y O B. Which is be your 57 00:03:03,320 --> 00:03:07,399 Speaker 1: own brand that's been trademarked by you? What is it all? 58 00:03:07,480 --> 00:03:09,720 Speaker 1: About So we've got cause I got you for two 59 00:03:09,760 --> 00:03:12,080 Speaker 1: breaks today, so we can slow it down. We're gonna 60 00:03:12,080 --> 00:03:14,160 Speaker 1: get the word out. You know, if we've talked about 61 00:03:14,440 --> 00:03:17,280 Speaker 1: how we're going to eventually create these relationships where you know, 62 00:03:17,320 --> 00:03:20,000 Speaker 1: we're gonna do conferences around the country and seminars around 63 00:03:20,000 --> 00:03:22,120 Speaker 1: the country, and you're gonna be a major player and 64 00:03:22,120 --> 00:03:25,400 Speaker 1: that Please explain to everybody why what is b y 65 00:03:25,480 --> 00:03:28,959 Speaker 1: o b okay b will be in a nutshell is 66 00:03:29,000 --> 00:03:33,320 Speaker 1: helping people understand how to define their uniqueness and why 67 00:03:33,400 --> 00:03:36,160 Speaker 1: is that important? Because you need to know your competitive edge. 68 00:03:36,280 --> 00:03:38,200 Speaker 1: I'm not the only one doing branding. You're not the 69 00:03:38,240 --> 00:03:41,160 Speaker 1: only one who has a radio show. But what you 70 00:03:41,280 --> 00:03:43,800 Speaker 1: bring to the table and who you are is what 71 00:03:43,920 --> 00:03:46,800 Speaker 1: makes you unique. It separates you from everybody else. So 72 00:03:46,920 --> 00:03:50,200 Speaker 1: what I hope people do and help companies do, is 73 00:03:50,280 --> 00:03:53,600 Speaker 1: to find that uniqueness. What makes you you? Why you? 74 00:03:53,600 --> 00:03:55,320 Speaker 1: You know, we all think we're hot, we all think 75 00:03:55,320 --> 00:03:58,320 Speaker 1: we're amazing, But it's something that you bring to the 76 00:03:58,360 --> 00:04:01,280 Speaker 1: table that other people don't. It's like your DNA if 77 00:04:01,320 --> 00:04:05,040 Speaker 1: you look at your fingertips. You know, the policemen always 78 00:04:05,040 --> 00:04:07,440 Speaker 1: go to the fingertips and they're closed to someone else, 79 00:04:07,680 --> 00:04:09,920 Speaker 1: but it's not quite that one line that goes in 80 00:04:09,960 --> 00:04:13,560 Speaker 1: a different direction says that that'ster Sean McDonald because that's 81 00:04:13,680 --> 00:04:17,040 Speaker 1: dealer coats. The same is true for your brand and 82 00:04:17,240 --> 00:04:19,880 Speaker 1: b y b aboy, branding you on who you are, 83 00:04:20,480 --> 00:04:24,320 Speaker 1: not what you do, because of what will change. If 84 00:04:24,360 --> 00:04:27,440 Speaker 1: you were branding yourself on being a television writer and 85 00:04:27,480 --> 00:04:31,120 Speaker 1: then being you know, a partner with Steve Harvey, then 86 00:04:31,160 --> 00:04:34,120 Speaker 1: you could never go into anything else you wanted to do, 87 00:04:34,600 --> 00:04:39,000 Speaker 1: never branded herself in one lane. So that goes to 88 00:04:39,080 --> 00:04:42,599 Speaker 1: the question about multiple streams of income. Yes, and a 89 00:04:42,640 --> 00:04:45,120 Speaker 1: lot of people say that, but they don't. There's a 90 00:04:45,160 --> 00:04:48,640 Speaker 1: lot of work involved with that. Look, I'm tired right now, 91 00:04:51,920 --> 00:04:54,040 Speaker 1: and it's over here trying to beat the face right 92 00:04:54,040 --> 00:04:57,040 Speaker 1: now because I'm tired. Because when you when you're multiple 93 00:04:57,240 --> 00:05:01,000 Speaker 1: streams of income, it's really multiple three of the lane 94 00:05:01,040 --> 00:05:04,279 Speaker 1: that you're good in, right See, you don't do multiple strengths. 95 00:05:04,320 --> 00:05:06,640 Speaker 1: And I'm a if Sheila tried to be a computer 96 00:05:06,720 --> 00:05:09,160 Speaker 1: science person and then tried to get in some kind 97 00:05:09,160 --> 00:05:11,919 Speaker 1: of technical thing and then did the creative thing, it 98 00:05:12,080 --> 00:05:14,200 Speaker 1: may not work for me. But when you look at 99 00:05:14,240 --> 00:05:17,039 Speaker 1: people who are great and multiple strings of revenue because 100 00:05:17,040 --> 00:05:22,359 Speaker 1: they've mastered their lane. That's that's you know lane, you 101 00:05:22,360 --> 00:05:26,080 Speaker 1: know it's it's And also they understand the multitasking and 102 00:05:26,120 --> 00:05:28,520 Speaker 1: that's really the key. And I hear that a lot, 103 00:05:28,600 --> 00:05:30,720 Speaker 1: you know, I can only focus on one thing. And 104 00:05:31,200 --> 00:05:34,040 Speaker 1: when I hear that, I go, really, that's always you're 105 00:05:34,080 --> 00:05:36,640 Speaker 1: already telling yourself that you don't want to accomplish anything 106 00:05:36,720 --> 00:05:39,240 Speaker 1: other than what you're doing. And when I'm on the 107 00:05:39,240 --> 00:05:41,799 Speaker 1: phone right now, people just tuned in up. My guess 108 00:05:41,839 --> 00:05:44,600 Speaker 1: is the CEO or be your own brand? Sheila Coach? 109 00:05:44,800 --> 00:05:46,760 Speaker 1: She what is the one of the major mistakes that 110 00:05:46,800 --> 00:05:49,960 Speaker 1: people make when when in the marketing in the branding 111 00:05:50,040 --> 00:05:54,799 Speaker 1: arena because they don't understand the difference between marketing and branding. Okay, okay, 112 00:05:54,800 --> 00:05:58,359 Speaker 1: just let that down. There is a difference between marketing 113 00:05:58,400 --> 00:06:02,640 Speaker 1: and branding. That's what you're saying exactly. Marketing is yelling 114 00:06:02,680 --> 00:06:05,880 Speaker 1: about who I am. I'm telling me. That's that's a 115 00:06:05,920 --> 00:06:09,360 Speaker 1: billboard that's putting something out there here, I am here, 116 00:06:09,360 --> 00:06:14,880 Speaker 1: I am seeing me. Branding is engagement influencing the way 117 00:06:14,920 --> 00:06:20,479 Speaker 1: that you think, understanding the perception that you want people 118 00:06:20,520 --> 00:06:23,400 Speaker 1: to get when they engage with you. See there's a 119 00:06:23,480 --> 00:06:27,240 Speaker 1: perception that I want Rashaan and the listeners to get 120 00:06:27,279 --> 00:06:31,800 Speaker 1: anytime they hear me speak. I'm clear about that. Now. 121 00:06:31,800 --> 00:06:34,280 Speaker 1: When I market, all I'm saying is here I am. 122 00:06:34,400 --> 00:06:37,200 Speaker 1: Did you see my store? Did you see my business? 123 00:06:37,760 --> 00:06:40,080 Speaker 1: You would you come in and buy something from me? 124 00:06:40,440 --> 00:06:45,240 Speaker 1: That's not engaging, right, that's just telling. Right. So so 125 00:06:45,279 --> 00:06:47,800 Speaker 1: you're saying, I'm just trying to break it down, and 126 00:06:48,200 --> 00:06:50,360 Speaker 1: like I said, I'm pushing you too far, too quick 127 00:06:50,440 --> 00:06:53,720 Speaker 1: on this thought process. So how would that work? If 128 00:06:53,760 --> 00:06:58,080 Speaker 1: you Chick fil A? They market their sandwich, so they 129 00:06:58,160 --> 00:07:00,919 Speaker 1: brand service. Is that's what they in the quality of 130 00:07:00,920 --> 00:07:04,640 Speaker 1: their food, That's that's the difference. Well, the engagement is 131 00:07:04,680 --> 00:07:07,440 Speaker 1: who they are and what they stand for and getting 132 00:07:07,480 --> 00:07:11,200 Speaker 1: you to understand the kind of sandwich they make. You know, 133 00:07:11,320 --> 00:07:14,480 Speaker 1: the kind of sauce that's on that sand how we 134 00:07:14,600 --> 00:07:19,560 Speaker 1: deliver that, see you? That's engagement. Now, whenever they post 135 00:07:19,600 --> 00:07:24,040 Speaker 1: a poster or post a billboards, that's marketing. Yeah, that 136 00:07:24,160 --> 00:07:29,440 Speaker 1: cow on TV pointing to the chickens. Did you see 137 00:07:29,440 --> 00:07:32,600 Speaker 1: the cow? Remember that time? Remember that when you see 138 00:07:32,600 --> 00:07:37,720 Speaker 1: that cow? Think about you're engaging me? Is because you're 139 00:07:37,760 --> 00:07:41,560 Speaker 1: sharing something with me about your uniqueness and who you 140 00:07:41,600 --> 00:07:44,800 Speaker 1: are and why I want that experience because I read 141 00:07:44,920 --> 00:07:46,800 Speaker 1: because I wanted to break that down because a lot 142 00:07:46,800 --> 00:07:49,400 Speaker 1: of people, because you know, you throw out these words marketing, 143 00:07:49,440 --> 00:07:52,280 Speaker 1: you throw out these words branding, but really the work 144 00:07:52,360 --> 00:07:54,360 Speaker 1: is in the branding because you can go, yeah, I 145 00:07:54,400 --> 00:07:55,960 Speaker 1: can stand on the corner and then you see this. 146 00:07:56,040 --> 00:07:58,760 Speaker 1: A lot people have these little rotating signs when they 147 00:07:58,960 --> 00:08:01,240 Speaker 1: rotate them and and you see the sign. So that's 148 00:08:01,240 --> 00:08:04,720 Speaker 1: the marketing part. The branding part is when that customer 149 00:08:04,760 --> 00:08:08,560 Speaker 1: who sees that sign goes in there to get the 150 00:08:08,560 --> 00:08:12,680 Speaker 1: service that you're promoting, okay, exactly, And it's and it's 151 00:08:12,760 --> 00:08:16,560 Speaker 1: that perception. I'm big on perception because people don't understand 152 00:08:16,680 --> 00:08:19,120 Speaker 1: the power of perception. If I give you something right now, 153 00:08:19,160 --> 00:08:21,560 Speaker 1: let's let's do this. If and you don't even have 154 00:08:21,600 --> 00:08:23,960 Speaker 1: to see this, this is just us on the radio. 155 00:08:24,240 --> 00:08:28,160 Speaker 1: So if I say a Corvette, something comes to mind 156 00:08:28,200 --> 00:08:31,080 Speaker 1: car fast car. I say yes. If I said, okay, 157 00:08:31,080 --> 00:08:32,920 Speaker 1: so you took it to fast car, right. So if 158 00:08:32,920 --> 00:08:38,319 Speaker 1: I say a red Corvette, it even becomes clearer. If 159 00:08:38,360 --> 00:08:43,520 Speaker 1: I say a red Corvette with chrome rim, you see 160 00:08:43,520 --> 00:08:47,000 Speaker 1: a whole different thing because the perception is starting to 161 00:08:47,040 --> 00:08:50,360 Speaker 1: come clearer and clearer and clear, because that's the engagement 162 00:08:50,400 --> 00:08:53,679 Speaker 1: you have with Corvette. That is fast, that is cool, 163 00:08:54,200 --> 00:08:57,400 Speaker 1: that it's moving. You just think, oh, I'm barely trying 164 00:08:57,400 --> 00:08:59,959 Speaker 1: to get there. I'm trying to take my kids to school. 165 00:09:00,679 --> 00:09:03,160 Speaker 1: I need to get to work in that car, because 166 00:09:03,160 --> 00:09:07,160 Speaker 1: that's a that's more of a Volvo right. Yes, it's 167 00:09:07,200 --> 00:09:10,040 Speaker 1: the experience that that car is wanting you to have. 168 00:09:10,160 --> 00:09:12,439 Speaker 1: That's why I tell people there's thousands of car company, 169 00:09:13,000 --> 00:09:15,000 Speaker 1: but every time you see one, they don't talk about 170 00:09:15,000 --> 00:09:17,120 Speaker 1: what they have in common. They talk about what makes 171 00:09:17,120 --> 00:09:19,839 Speaker 1: them different. That is so true, and that is the 172 00:09:19,960 --> 00:09:22,560 Speaker 1: marketing and branding difference. So let me ask you this. 173 00:09:22,800 --> 00:09:24,280 Speaker 1: Let me just ask you to because we're going to 174 00:09:24,320 --> 00:09:25,800 Speaker 1: break in a minute. I want you to answer this 175 00:09:25,880 --> 00:09:31,240 Speaker 1: for we go to break. What what benefits does Sheila 176 00:09:31,280 --> 00:09:34,199 Speaker 1: Coach bring to a business or to an individual case 177 00:09:34,200 --> 00:09:36,199 Speaker 1: We're going next week we gonna talk about your webinars? 178 00:09:36,600 --> 00:09:40,320 Speaker 1: What is that? What's the benefits? It's uh, if it's 179 00:09:40,360 --> 00:09:43,080 Speaker 1: a company, I do a lot of branding of employees 180 00:09:43,200 --> 00:09:46,000 Speaker 1: and the benefit of that is ultimately companies wanting to 181 00:09:46,040 --> 00:09:49,440 Speaker 1: increase their revenues. Because when I when my employees feel 182 00:09:49,520 --> 00:09:53,640 Speaker 1: better and do better, they produce better. They don't bring 183 00:09:53,679 --> 00:09:56,160 Speaker 1: me in because they like me. They're looking for ways 184 00:09:56,280 --> 00:10:00,560 Speaker 1: to uh create better teams, create better leaders, have different 185 00:10:00,640 --> 00:10:02,800 Speaker 1: kinds of teams. Because all teams can be made of 186 00:10:03,120 --> 00:10:05,160 Speaker 1: a quarterback, then there will be nobody to throw to. 187 00:10:05,679 --> 00:10:08,240 Speaker 1: So you gotta understand your uniqueness and what you bring 188 00:10:08,320 --> 00:10:10,440 Speaker 1: to that team. So that's why companies bring me in 189 00:10:10,440 --> 00:10:12,439 Speaker 1: because at the end of the day, when their employees 190 00:10:12,480 --> 00:10:16,200 Speaker 1: feel better about themselves and are engaged and who they are, 191 00:10:16,679 --> 00:10:21,040 Speaker 1: companies make more money. Individuals bring me in. And I've 192 00:10:21,040 --> 00:10:25,240 Speaker 1: worked with the first Lady of Bermuda, numerous artists. Just 193 00:10:25,360 --> 00:10:28,120 Speaker 1: did a piece with the Atlanta Hawks and Monica. What 194 00:10:28,160 --> 00:10:31,680 Speaker 1: we're doing with that particular platform is that what do 195 00:10:31,800 --> 00:10:34,240 Speaker 1: you bring to the table that's different than the person 196 00:10:34,280 --> 00:10:37,760 Speaker 1: that was there before you, Because again, you're not only one. 197 00:10:38,160 --> 00:10:40,480 Speaker 1: But when you step into that arena, what do you 198 00:10:40,480 --> 00:10:42,920 Speaker 1: want people to know about you? And how do you 199 00:10:42,960 --> 00:10:45,840 Speaker 1: want to make them feel so that when they leave there, 200 00:10:46,120 --> 00:10:48,200 Speaker 1: they're talking about you in a way that you wanted 201 00:10:48,240 --> 00:10:51,520 Speaker 1: them to talk about you. That's the engagement. So it 202 00:10:51,600 --> 00:10:54,120 Speaker 1: depends on if it's an individual, if it's a company. 203 00:10:54,120 --> 00:10:56,280 Speaker 1: I have a different company right now that I'm working with, 204 00:10:56,480 --> 00:10:58,600 Speaker 1: and I do all of their brand strategy for their 205 00:10:58,640 --> 00:11:02,600 Speaker 1: events because while they spend a lot of money, people 206 00:11:02,640 --> 00:11:07,320 Speaker 1: don't necessarily know them because they're marketing, not in not branding, 207 00:11:07,400 --> 00:11:10,720 Speaker 1: because they don't create the engagement. What I'm doing for them, 208 00:11:10,880 --> 00:11:14,320 Speaker 1: it is helping them strategize why are we doing this event, 209 00:11:14,520 --> 00:11:16,559 Speaker 1: what's the return on the investment on this event, and 210 00:11:16,679 --> 00:11:19,840 Speaker 1: what do you want people to feel when they come 211 00:11:19,840 --> 00:11:24,000 Speaker 1: to this event. Okay, we listen to she to coach 212 00:11:24,160 --> 00:11:27,199 Speaker 1: the CEO of Be Your Brand B y O B. 213 00:11:27,640 --> 00:11:30,679 Speaker 1: We'll be back with more money making conversations. Don't go nowhere. 214 00:11:30,800 --> 00:11:33,679 Speaker 1: We're gonna find out about her webinars and also more 215 00:11:33,760 --> 00:11:36,880 Speaker 1: information on how you can be successful in the world 216 00:11:36,880 --> 00:11:39,400 Speaker 1: of marketing and branding. She's a special. It's a third 217 00:11:39,400 --> 00:11:41,280 Speaker 1: time on the show, so you know I'm bringing it 218 00:11:41,320 --> 00:11:43,040 Speaker 1: back and having full or five times on the show. 219 00:11:43,440 --> 00:11:46,160 Speaker 1: Be right back with more money making conversations. Hih Ra, 220 00:11:46,200 --> 00:11:51,040 Speaker 1: Sean McDonald, Rashawn McDonald back with more money making conversations. 221 00:11:51,200 --> 00:11:54,080 Speaker 1: Welcome to the show. And show it's created to get 222 00:11:54,080 --> 00:11:57,920 Speaker 1: provide you with information so you can win in your 223 00:11:57,960 --> 00:12:00,800 Speaker 1: personal life and in your business life. That's what money 224 00:12:00,840 --> 00:12:03,360 Speaker 1: making conversations on the mine on the show today right 225 00:12:03,400 --> 00:12:05,319 Speaker 1: now on Hole, I'm about to bring it back up. 226 00:12:05,840 --> 00:12:09,079 Speaker 1: Is the CEO of Be your Own Brand. That's be 227 00:12:09,160 --> 00:12:12,439 Speaker 1: why I'll be She look oas she like, welcome back 228 00:12:12,440 --> 00:12:15,760 Speaker 1: to the show. Thank you so much. I was laughing 229 00:12:15,800 --> 00:12:18,280 Speaker 1: to myself because you can tell I'm passionate about branding 230 00:12:18,280 --> 00:12:21,640 Speaker 1: and marketing. I was like, she just slow down, no, no, 231 00:12:21,720 --> 00:12:24,200 Speaker 1: because see a lot of people it's not so much you. 232 00:12:24,200 --> 00:12:26,160 Speaker 1: You know, you don't need to slow down people. It's 233 00:12:26,280 --> 00:12:29,280 Speaker 1: energy to get you there. You know. Sometimes you know, 234 00:12:30,400 --> 00:12:32,400 Speaker 1: I you know, I've changed my tone on the show. 235 00:12:32,800 --> 00:12:34,400 Speaker 1: I used to be moving to one hundred miles an 236 00:12:34,400 --> 00:12:37,200 Speaker 1: hour because I was afraid that people wouldn't get what 237 00:12:37,240 --> 00:12:40,640 Speaker 1: I was trying to say. I wouldn't understand my commitment 238 00:12:40,640 --> 00:12:43,440 Speaker 1: and a lot of people confused. And I'm just letting 239 00:12:43,400 --> 00:12:46,360 Speaker 1: you know, what you're saying is fantastic. Just trust yourself. 240 00:12:46,960 --> 00:12:48,599 Speaker 1: And That's what I'm doing with myself. I'm starting to 241 00:12:48,640 --> 00:12:51,600 Speaker 1: trust myself more on the radio and when I talk 242 00:12:51,679 --> 00:12:54,120 Speaker 1: to people, because you know, you want people react to 243 00:12:54,200 --> 00:12:57,240 Speaker 1: you when you speak, and then some people just stat 244 00:12:57,360 --> 00:12:59,959 Speaker 1: you and then you're like, you know, okay, did you 245 00:13:00,000 --> 00:13:02,040 Speaker 1: you what I just say? You know, if you go 246 00:13:02,080 --> 00:13:04,320 Speaker 1: around the corner, there's opportunity, and a lot of people 247 00:13:04,360 --> 00:13:06,440 Speaker 1: just will slowly walk around the corner because they don't 248 00:13:06,520 --> 00:13:09,600 Speaker 1: question you. And so when I hear that passion in 249 00:13:09,640 --> 00:13:12,760 Speaker 1: your voice, it's it's just you're just letting everybody know 250 00:13:13,040 --> 00:13:17,040 Speaker 1: there's opportunity over them their heels. Yes it is, Yes 251 00:13:17,080 --> 00:13:19,360 Speaker 1: it is, and that you can do anything when you 252 00:13:19,480 --> 00:13:23,880 Speaker 1: understand how powerful you are what you bring to the table. 253 00:13:23,960 --> 00:13:25,520 Speaker 1: I mean, you know, you know my journey. I was 254 00:13:25,760 --> 00:13:28,880 Speaker 1: an executive in the music business for years, you know that, 255 00:13:29,000 --> 00:13:32,320 Speaker 1: to the level of CMO, and I chose to quit. 256 00:13:32,840 --> 00:13:35,160 Speaker 1: Now I will say, there's the days I'm like, what 257 00:13:35,240 --> 00:13:38,800 Speaker 1: did you do? When you know that I didn't brand 258 00:13:38,840 --> 00:13:41,720 Speaker 1: myself and didn't put my blindness, so to speak, on 259 00:13:41,880 --> 00:13:45,320 Speaker 1: being an industry executive. Then I realized I can do 260 00:13:45,400 --> 00:13:48,880 Speaker 1: this for myself, I can do this with others. If 261 00:13:48,920 --> 00:13:53,520 Speaker 1: I was able to brand celebrities, I can definitely brand individuals. 262 00:13:53,600 --> 00:13:57,640 Speaker 1: I can go into corporations because who I am is 263 00:13:57,640 --> 00:14:01,360 Speaker 1: who I am. It wasn't based on what I was doing. Now, 264 00:14:01,360 --> 00:14:04,520 Speaker 1: with that being said, these webinars that you do, which 265 00:14:04,559 --> 00:14:09,400 Speaker 1: allows people to communicate with you, please explain why you 266 00:14:09,440 --> 00:14:12,880 Speaker 1: started them, how one can be involved with them, and 267 00:14:14,880 --> 00:14:16,839 Speaker 1: it's your floor because the first break was kind of 268 00:14:16,880 --> 00:14:20,480 Speaker 1: like my break you know I have. It was I asked, 269 00:14:20,680 --> 00:14:24,560 Speaker 1: as you not one question that you sent me. It's 270 00:14:24,560 --> 00:14:27,240 Speaker 1: all about Rashan, because you know, you know, I know 271 00:14:27,320 --> 00:14:29,080 Speaker 1: that you know what we can see. I have a 272 00:14:29,120 --> 00:14:31,760 Speaker 1: different insight on your on what people want to say 273 00:14:31,800 --> 00:14:34,400 Speaker 1: and here, and you have a talent that sometimes I 274 00:14:34,400 --> 00:14:36,480 Speaker 1: want to dig a little deeper. Now this break is 275 00:14:36,480 --> 00:14:39,960 Speaker 1: still equally important because you know it's about why is 276 00:14:40,000 --> 00:14:44,880 Speaker 1: personal branding important which leads to your webinars? Correct, yes, yes, 277 00:14:45,400 --> 00:14:48,280 Speaker 1: and I'm just starting the webinars for individuals. I do 278 00:14:48,400 --> 00:14:50,920 Speaker 1: webinars for corporate America because a lot of the time 279 00:14:50,960 --> 00:14:54,320 Speaker 1: they have the learning. A lot of corporations have um 280 00:14:55,080 --> 00:14:59,000 Speaker 1: universities and they allow their employees to be able to 281 00:14:59,040 --> 00:15:01,840 Speaker 1: do learning and train on their own. But my thought was, 282 00:15:01,920 --> 00:15:04,840 Speaker 1: how does the average person, When I say average, don't 283 00:15:04,880 --> 00:15:08,239 Speaker 1: take that as less then, but the regular person, entrepreneur, 284 00:15:08,720 --> 00:15:11,840 Speaker 1: the person who's trying to pick college classes, how do 285 00:15:11,920 --> 00:15:15,320 Speaker 1: they understand their uniqueness? How does an entrepreneur who's launching 286 00:15:15,320 --> 00:15:18,920 Speaker 1: a business. But there's twenty businesses like there's find what 287 00:15:19,200 --> 00:15:22,040 Speaker 1: makes them unique. So that's how I started during the 288 00:15:22,080 --> 00:15:25,280 Speaker 1: individual webinars, and so we are launching one that's the 289 00:15:25,360 --> 00:15:28,320 Speaker 1: generic one. When I said meaning that you can no 290 00:15:28,320 --> 00:15:31,920 Speaker 1: matter if you're an entrepreneur or a college student, a 291 00:15:32,040 --> 00:15:35,760 Speaker 1: customer service rev work at a company, you will walk 292 00:15:35,800 --> 00:15:38,800 Speaker 1: away with an understanding of your uniqueness and the power 293 00:15:38,880 --> 00:15:41,760 Speaker 1: it takes to be a brand. And that's called Everybody's 294 00:15:41,760 --> 00:15:45,240 Speaker 1: a brand. And for Ard Sean McDonald, because your audience 295 00:15:45,280 --> 00:15:47,040 Speaker 1: and you have been so good to me and this 296 00:15:47,120 --> 00:15:49,320 Speaker 1: is my third time, then we are going to do it. 297 00:15:49,360 --> 00:15:52,360 Speaker 1: If you sign up today or before, then you get 298 00:15:52,360 --> 00:15:55,200 Speaker 1: it at a discount. Uh So, if you go to 299 00:15:55,240 --> 00:15:58,200 Speaker 1: the webinar now and my website right now which is 300 00:15:58,240 --> 00:16:01,880 Speaker 1: b y O B unlimited dot com, the y O 301 00:16:01,960 --> 00:16:05,040 Speaker 1: B unlimited dot com, you'll see a button up there 302 00:16:05,120 --> 00:16:08,480 Speaker 1: for our webinar. But the webinar is really to get 303 00:16:08,520 --> 00:16:11,600 Speaker 1: you to understand how to speak volume without saying a word. 304 00:16:11,960 --> 00:16:14,840 Speaker 1: Now here's here's there's the important that I need a 305 00:16:14,840 --> 00:16:17,960 Speaker 1: banner from you because now Money Making Conversation has his 306 00:16:18,040 --> 00:16:21,360 Speaker 1: own Facebook page. We have twenty six thousand followers on 307 00:16:21,360 --> 00:16:24,320 Speaker 1: our Facebook page we have and we have a Twitter account. 308 00:16:24,600 --> 00:16:27,200 Speaker 1: So please send me your banner and I will post 309 00:16:27,200 --> 00:16:31,480 Speaker 1: it today. Dale Henderson, he's the exact on the hands 310 00:16:31,480 --> 00:16:34,560 Speaker 1: of social media on the Money Making Conversation page, and 311 00:16:34,600 --> 00:16:37,080 Speaker 1: so please send us today because I know that seeing 312 00:16:37,080 --> 00:16:39,640 Speaker 1: it here is only one spot to get the word out. 313 00:16:39,680 --> 00:16:42,000 Speaker 1: You have to have several locations where you need to 314 00:16:42,000 --> 00:16:44,680 Speaker 1: communicate the value of what you're trying to bring to 315 00:16:44,720 --> 00:16:47,400 Speaker 1: the table. And that's all. I'm just telling people that 316 00:16:47,600 --> 00:16:51,200 Speaker 1: this platform was created for you. If platform was created 317 00:16:51,480 --> 00:16:54,080 Speaker 1: to be able to give you an opportunity to market 318 00:16:54,400 --> 00:16:57,360 Speaker 1: and to brand your vision. So she has an idea 319 00:16:57,440 --> 00:16:59,680 Speaker 1: that she's created. I'm just letting you know is that 320 00:16:59,720 --> 00:17:02,200 Speaker 1: this is of people. The major mistake that people make. 321 00:17:02,640 --> 00:17:04,800 Speaker 1: There are certain platforms that you can go to because 322 00:17:04,800 --> 00:17:08,080 Speaker 1: they have millions of people streaming and all these things. 323 00:17:08,119 --> 00:17:10,520 Speaker 1: That is not this platform right now. I want to 324 00:17:10,520 --> 00:17:13,720 Speaker 1: get to that platform now. So that means that when 325 00:17:13,760 --> 00:17:16,880 Speaker 1: she says in here, I gotta put it elsewhere several 326 00:17:16,960 --> 00:17:20,520 Speaker 1: different locations so I can start catching eyeballs to generate 327 00:17:20,560 --> 00:17:23,840 Speaker 1: the traffic that she wants. She's promoting it on my show, 328 00:17:23,880 --> 00:17:27,040 Speaker 1: but she's also prominent promoting other avenues. And that's why 329 00:17:27,080 --> 00:17:29,440 Speaker 1: it's important that I say that to anybody, because see 330 00:17:29,480 --> 00:17:32,360 Speaker 1: what happens is people everybody used the word they want 331 00:17:32,359 --> 00:17:34,480 Speaker 1: a viral video. You know, that's the big that's the 332 00:17:34,480 --> 00:17:37,280 Speaker 1: big craze. Now, that's why you see people jumping into 333 00:17:37,560 --> 00:17:39,879 Speaker 1: baseball games and running around and the field because they 334 00:17:39,880 --> 00:17:42,359 Speaker 1: want that video and they're gonna take that video and 335 00:17:42,359 --> 00:17:45,560 Speaker 1: posting on their personal social media so they can go viral. 336 00:17:45,840 --> 00:17:48,920 Speaker 1: Or you see people's be stopping traffic and playing ping 337 00:17:48,960 --> 00:17:51,320 Speaker 1: pong right at the red light. They're trying to create 338 00:17:51,400 --> 00:17:54,960 Speaker 1: viral videos. I don't know what that means because of 339 00:17:54,960 --> 00:17:57,040 Speaker 1: the fact that the traction you're trying to create other 340 00:17:57,080 --> 00:17:59,440 Speaker 1: than you just being stupid for that moment. What we're 341 00:17:59,440 --> 00:18:02,240 Speaker 1: trying to do here is a professional platform when you 342 00:18:02,280 --> 00:18:05,640 Speaker 1: can gain information and exposure. And that's all she's trying 343 00:18:05,640 --> 00:18:07,560 Speaker 1: to do with these webinars that are one on one 344 00:18:07,920 --> 00:18:10,200 Speaker 1: in the sense that they're personal and not corporate. Is 345 00:18:10,240 --> 00:18:13,520 Speaker 1: that correct? Exactly, the one on one webinar, and so 346 00:18:13,560 --> 00:18:17,280 Speaker 1: that you can get personalized information and walk away. My 347 00:18:17,320 --> 00:18:19,000 Speaker 1: thing is I don't want to hear something and still 348 00:18:19,040 --> 00:18:20,960 Speaker 1: don't know what to do after I heard it. I 349 00:18:21,080 --> 00:18:24,080 Speaker 1: promise you, when you hear this, you will have immediately 350 00:18:24,920 --> 00:18:28,639 Speaker 1: learn something to impact your life. Right then you're gonna 351 00:18:28,680 --> 00:18:31,280 Speaker 1: you're gonna be able to go, Okay, I get it now. 352 00:18:31,480 --> 00:18:33,960 Speaker 1: Right after that call, I can do X, Y and 353 00:18:34,040 --> 00:18:36,880 Speaker 1: Z in my business and my career and my personal life. 354 00:18:37,000 --> 00:18:39,920 Speaker 1: That's going to change my uniqueness and help me understand 355 00:18:39,960 --> 00:18:41,960 Speaker 1: my competitive and the other thing that I like to 356 00:18:42,000 --> 00:18:45,280 Speaker 1: say about conversations like this is that I don't understand 357 00:18:45,280 --> 00:18:48,159 Speaker 1: why people don't jump on the phone because you're getting 358 00:18:48,200 --> 00:18:51,120 Speaker 1: free information. Like if somebody asked me something right now, 359 00:18:51,440 --> 00:18:54,120 Speaker 1: I'm gonna share that with them. If they asked with you, 360 00:18:53,640 --> 00:18:57,080 Speaker 1: you're gonna share it with You can't pay me to 361 00:18:57,160 --> 00:19:01,040 Speaker 1: do this, and I can't do this are free anywhere else. 362 00:19:01,440 --> 00:19:03,879 Speaker 1: So if you're listening, I don't understand why you're not 363 00:19:03,920 --> 00:19:06,480 Speaker 1: asking questions. You know, I do know that it takes 364 00:19:06,480 --> 00:19:08,560 Speaker 1: a minute for you to grasp your thoughts. But if 365 00:19:08,600 --> 00:19:11,080 Speaker 1: I'm an entrepreneur, if I'm somebody trying to find out 366 00:19:11,280 --> 00:19:14,040 Speaker 1: what's my competitive edge, if I'm a college student and 367 00:19:14,119 --> 00:19:16,280 Speaker 1: I'm not sure exactly what lane I should go in 368 00:19:16,280 --> 00:19:18,560 Speaker 1: on how to project myself. I would be on the 369 00:19:18,560 --> 00:19:21,879 Speaker 1: phone at money making conversations. Well thank you for that, 370 00:19:22,160 --> 00:19:24,639 Speaker 1: that marketing because when they come over to me, guess what, 371 00:19:24,640 --> 00:19:27,080 Speaker 1: I'm gonna start branding my behind off because that's what 372 00:19:27,160 --> 00:19:29,439 Speaker 1: this is all about. And I really you know the 373 00:19:29,480 --> 00:19:31,600 Speaker 1: thing about it when you try to create change, because 374 00:19:31,600 --> 00:19:34,280 Speaker 1: it was really interesting, you know, like I said, you know, 375 00:19:35,080 --> 00:19:37,479 Speaker 1: I've had many shades of my life. You know, my 376 00:19:37,560 --> 00:19:40,120 Speaker 1: degree is in mathematics at work for I BM or left. 377 00:19:40,160 --> 00:19:42,320 Speaker 1: I been to be a stand up comic. Then I 378 00:19:42,359 --> 00:19:46,280 Speaker 1: became a touring comedian, very successful to Death Comedy Jam, 379 00:19:46,280 --> 00:19:49,879 Speaker 1: Open To Comedy Club, started writing television, writing television shows. 380 00:19:50,119 --> 00:19:53,359 Speaker 1: Eventually managed Steve Harvey and that took me to a 381 00:19:53,440 --> 00:19:56,680 Speaker 1: whole different stratesphere. And like when you are a CMO, 382 00:19:57,400 --> 00:20:01,679 Speaker 1: when I made the decision and to start building my brand, 383 00:20:01,960 --> 00:20:05,399 Speaker 1: that's a difficult transition because you have to figure out 384 00:20:05,480 --> 00:20:08,960 Speaker 1: who you are. That's really the key element. Because I 385 00:20:09,080 --> 00:20:12,639 Speaker 1: spent sixteen years managing Steve and building his brand to 386 00:20:12,720 --> 00:20:17,399 Speaker 1: a tremendous global perspective. But along the way, who is 387 00:20:17,480 --> 00:20:22,560 Speaker 1: Rashan McDonald And so this whole year I spent time 388 00:20:22,640 --> 00:20:24,800 Speaker 1: trying to figure out who ras Sean McDonald's so I 389 00:20:24,800 --> 00:20:27,680 Speaker 1: can convey the message and so I can be consistent. 390 00:20:27,840 --> 00:20:29,880 Speaker 1: And that's what this show is all about. That's why 391 00:20:29,920 --> 00:20:33,119 Speaker 1: I bring you on the show, because you truly understand 392 00:20:33,480 --> 00:20:37,040 Speaker 1: who you are. Rashan McDonald have to said, is still 393 00:20:37,119 --> 00:20:40,320 Speaker 1: seeking that journey, and that journey is the powerful journey. 394 00:20:40,480 --> 00:20:43,240 Speaker 1: Because along the way, I'm gonna give you information, I'm 395 00:20:43,240 --> 00:20:45,280 Speaker 1: gonna give you opportunity to speak to people that you 396 00:20:45,280 --> 00:20:47,919 Speaker 1: will normally speak to for free, like you're speaking to 397 00:20:47,960 --> 00:20:50,640 Speaker 1: her right now for free. That's all she's saying. If 398 00:20:50,680 --> 00:20:53,440 Speaker 1: you if you see her in a room, she's been 399 00:20:53,440 --> 00:20:57,199 Speaker 1: paid to do that. And that's why, and that's the 400 00:20:57,240 --> 00:20:59,960 Speaker 1: blessing of this opportunity. When I give out the number 401 00:21:00,040 --> 00:21:03,040 Speaker 1: to call money making conversations. I remember this guy called 402 00:21:03,040 --> 00:21:06,200 Speaker 1: one time. It was so funny and he said, he said, 403 00:21:06,240 --> 00:21:09,080 Speaker 1: are you for real? I said, he said, are you 404 00:21:09,200 --> 00:21:11,359 Speaker 1: for real? I said, what do you mean? He said, 405 00:21:11,640 --> 00:21:14,080 Speaker 1: I can't believe you on the radio talking like this. 406 00:21:15,400 --> 00:21:19,560 Speaker 1: He said, you like the Black Moses because you're leading 407 00:21:19,640 --> 00:21:22,040 Speaker 1: us in the direction nobody has ever led us before. 408 00:21:22,600 --> 00:21:25,840 Speaker 1: And that's basically what you're saying, right now, Rashan McDonald 409 00:21:25,920 --> 00:21:28,879 Speaker 1: is doing a unique opportunity. And if you don't take 410 00:21:28,880 --> 00:21:31,879 Speaker 1: advantage of the unique opportunity, somebody else gonna charge you. 411 00:21:32,080 --> 00:21:34,840 Speaker 1: And I can assure you they will not get the 412 00:21:34,920 --> 00:21:37,480 Speaker 1: information that I'm giving to your every money on money 413 00:21:37,480 --> 00:21:40,480 Speaker 1: making conversations. It will not happen. And it's it's so 414 00:21:40,560 --> 00:21:43,160 Speaker 1: funny that you would have been given that titlest or 415 00:21:43,240 --> 00:21:45,200 Speaker 1: that banner of Moses when I was in the music 416 00:21:45,200 --> 00:21:47,240 Speaker 1: But it's a couple of the people who used to 417 00:21:47,240 --> 00:21:50,600 Speaker 1: work with me started calling me Mama Moses, and I really, 418 00:21:51,080 --> 00:21:53,200 Speaker 1: you know, like every time we turn around, you're trying 419 00:21:53,200 --> 00:21:55,080 Speaker 1: to take the people over to the other side. You're 420 00:21:55,119 --> 00:21:57,520 Speaker 1: trying to help the artists get over here. You're trying 421 00:21:57,560 --> 00:22:00,240 Speaker 1: to help your staff get more money. And I say 422 00:22:00,280 --> 00:22:02,480 Speaker 1: that to say because when that's really who you are, 423 00:22:03,040 --> 00:22:06,200 Speaker 1: even though you might fight that, sometimes it's who you are. 424 00:22:06,960 --> 00:22:09,840 Speaker 1: You if you like helping people. And I and like 425 00:22:09,960 --> 00:22:12,239 Speaker 1: you when you were doing the thing with Steve, it 426 00:22:12,359 --> 00:22:16,640 Speaker 1: was helping somebody you feel good and helping somebody get 427 00:22:16,680 --> 00:22:18,240 Speaker 1: to the platform. When I was an industry all I 428 00:22:18,280 --> 00:22:21,240 Speaker 1: look at it as I'm helping an artist attain their dreams. 429 00:22:21,440 --> 00:22:23,720 Speaker 1: I'm helping some young person who works on my team 430 00:22:23,960 --> 00:22:26,280 Speaker 1: attain what they want to do. So when I do this, 431 00:22:26,960 --> 00:22:29,920 Speaker 1: it's really just an extension of who I am. That's 432 00:22:29,960 --> 00:22:31,480 Speaker 1: what I'm saying. When you understand who you are and 433 00:22:31,520 --> 00:22:33,679 Speaker 1: why you do it. Some days I don't even like it. 434 00:22:33,760 --> 00:22:35,640 Speaker 1: Some it's be mad. I'm like, why do I even 435 00:22:35,680 --> 00:22:38,720 Speaker 1: want to help somebody? Why? It's because it's who I 436 00:22:38,760 --> 00:22:41,920 Speaker 1: am to think, think we get out of here down. 437 00:22:42,400 --> 00:22:48,400 Speaker 1: I know that website one more time, Yes, sir, www 438 00:22:48,600 --> 00:22:51,320 Speaker 1: dot b y O B. That doesn't stand for bringing 439 00:22:51,320 --> 00:22:55,120 Speaker 1: your own bulls. That's be your own brand. I'm inmited 440 00:22:55,760 --> 00:22:58,679 Speaker 1: dot com the why or be unlimited dot com. You 441 00:22:58,720 --> 00:23:00,520 Speaker 1: can go to that page. I love to get some 442 00:23:00,600 --> 00:23:02,800 Speaker 1: feedback if you, even if you don't sign up for 443 00:23:02,840 --> 00:23:05,959 Speaker 1: the webinars, you can contact me. There's a contact page. 444 00:23:06,359 --> 00:23:09,399 Speaker 1: There's a webinar sign up seed. But again it's b 445 00:23:09,680 --> 00:23:13,000 Speaker 1: YLD unlimited dot com and all of my social media 446 00:23:13,200 --> 00:23:15,280 Speaker 1: icons are on there. So I would love for people 447 00:23:15,280 --> 00:23:18,080 Speaker 1: to just join me on my Instagram or on my 448 00:23:18,119 --> 00:23:21,760 Speaker 1: Facebook page if you get a minute. Okay, other things today, 449 00:23:21,880 --> 00:23:24,280 Speaker 1: will I be Will I get a banner from you? Oh? 450 00:23:24,359 --> 00:23:26,240 Speaker 1: You don't have it before you get up there. That's 451 00:23:26,280 --> 00:23:29,959 Speaker 1: all I'm saying, ladies and gentlemen. Um, the whole purpose 452 00:23:30,040 --> 00:23:32,919 Speaker 1: of money making conversation is spread the word of opportunity 453 00:23:33,280 --> 00:23:38,719 Speaker 1: through entrepreneurship and after. Entrepreneurship doesn't mean business, it means life. 454 00:23:39,000 --> 00:23:42,720 Speaker 1: It means taking your brand and marking it to another level, 455 00:23:42,760 --> 00:23:44,600 Speaker 1: so everybody is aware of who you are when you 456 00:23:44,680 --> 00:23:48,480 Speaker 1: walk in the room, Sheila Coach, as usual, you've been fantastic. 457 00:23:49,119 --> 00:23:54,040 Speaker 1: Thank you, congratulations, congratulations again when I I'm proudly will 458 00:23:54,080 --> 00:23:58,000 Speaker 1: be posting today on money making conversations on our Facebook page. 459 00:23:58,040 --> 00:24:00,720 Speaker 1: Like I said, well twenty six thousand follow all money 460 00:24:00,760 --> 00:24:03,880 Speaker 1: making conversations. Let's keep making it happen. 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