1 00:00:00,160 --> 00:00:06,040 Speaker 1: We are just shy of ESPN's forty six anniversary, and 2 00:00:06,160 --> 00:00:10,440 Speaker 1: since nineteen seventy nine, we've really redefined what's possible in 3 00:00:10,480 --> 00:00:14,400 Speaker 1: sports media. Today we are on the verge of another 4 00:00:14,600 --> 00:00:16,040 Speaker 1: industry shaping moment. 5 00:00:25,120 --> 00:00:27,800 Speaker 2: Welcome to Daily Variety, your daily dose of news and 6 00:00:27,840 --> 00:00:32,880 Speaker 2: analysis for entertainment industry insiders. It's Wednesday, August twentieth, twenty 7 00:00:32,920 --> 00:00:36,280 Speaker 2: twenty five. I'm your host, Cynthia Littleton. I am co 8 00:00:36,440 --> 00:00:39,760 Speaker 2: editor in chief of Variety alongside Ramin Setuda. I'm in 9 00:00:39,920 --> 00:00:42,839 Speaker 2: La He's in New York, and Variety has reporters around 10 00:00:42,840 --> 00:00:46,720 Speaker 2: the world covering the business of entertainment. In today's episode, 11 00:00:46,760 --> 00:00:49,960 Speaker 2: we have our cover story segment. This week's cover is 12 00:00:50,000 --> 00:00:53,000 Speaker 2: a doozy with Jacob Elordi and Oscar Isaac and Germo 13 00:00:53,080 --> 00:00:57,240 Speaker 2: del Toro telling everything about how they brought Frankenstein to 14 00:00:57,320 --> 00:01:00,880 Speaker 2: life for Netflix. Variety's Brent Lang and my co editor 15 00:01:00,920 --> 00:01:04,399 Speaker 2: in chief, Ramin Setuda teamed up to tell the backstory 16 00:01:04,440 --> 00:01:07,360 Speaker 2: of this very big movie that Netflix hopes will make 17 00:01:07,400 --> 00:01:10,280 Speaker 2: a very big splash next week at the Venice Film Festival. 18 00:01:10,680 --> 00:01:13,600 Speaker 2: We also hear from Jennifer Maaz on the sun Valley 19 00:01:13,720 --> 00:01:17,560 Speaker 2: of the video game business going on right now in Cologne, Germany, 20 00:01:18,200 --> 00:01:21,720 Speaker 2: and as promised in Monday's episode, Brian Steinberg is back 21 00:01:21,760 --> 00:01:24,840 Speaker 2: with the report on how Jimmy Petero and company are 22 00:01:24,920 --> 00:01:28,920 Speaker 2: selling ESPN's big leap into streaming. But before we get 23 00:01:28,959 --> 00:01:31,000 Speaker 2: to that, here are a few headlines just in this 24 00:01:31,120 --> 00:01:33,960 Speaker 2: morning that you need to know. Netflix has set a 25 00:01:34,000 --> 00:01:38,200 Speaker 2: deal with YouTube star Mark Robert to produce family competition series. 26 00:01:38,600 --> 00:01:42,520 Speaker 2: Jimmy Kimmel's Kimmelott Banner will produce The Duffer Brothers have 27 00:01:42,560 --> 00:01:45,760 Speaker 2: made it official the Stranger Things pair will move to 28 00:01:45,800 --> 00:01:50,480 Speaker 2: Paramount next spring after signing a massive overall deal covering movies, 29 00:01:50,800 --> 00:01:54,440 Speaker 2: TV and more. All of these stories and so much 30 00:01:54,480 --> 00:02:00,000 Speaker 2: more can be found at Variety dot com. Right now, 31 00:02:00,160 --> 00:02:03,000 Speaker 2: it's time for conversations with Friday journalists about news and 32 00:02:03,040 --> 00:02:06,120 Speaker 2: trends in show business. In today's cover story segment, we 33 00:02:06,240 --> 00:02:10,040 Speaker 2: are talking Frankenstein. My great colleagues Brent Lang and Ramin 34 00:02:10,120 --> 00:02:14,080 Speaker 2: Setuda have captured the story of director Guillermo del Toro's 35 00:02:14,240 --> 00:02:17,240 Speaker 2: hero's journey to bring this story to the screen with 36 00:02:17,360 --> 00:02:21,040 Speaker 2: help from actors Jacob Elordi and Oscar Isaac. Before we 37 00:02:21,080 --> 00:02:24,560 Speaker 2: talk to brenton Ramin. Here's a bit from the Frankenstein trailer. 38 00:02:25,160 --> 00:02:27,600 Speaker 2: What manner of creature is stark. 39 00:02:33,440 --> 00:02:34,800 Speaker 3: Wolf? Manner of devil? 40 00:02:35,040 --> 00:02:40,240 Speaker 2: Lad Ramin Setuda and Brent Lang, We've got the Pollet 41 00:02:40,240 --> 00:02:43,200 Speaker 2: Bureau here. You two teamed up on this week's cover 42 00:02:43,639 --> 00:02:47,600 Speaker 2: telling the very lengthy backstory almost back to eighteen eighteen 43 00:02:48,040 --> 00:02:52,080 Speaker 2: of Frankenstein. How Giirmo del Toro brought this to life 44 00:02:52,160 --> 00:02:56,960 Speaker 2: at great expense for Netflix with stars Jacob Belordi and 45 00:02:57,040 --> 00:03:00,239 Speaker 2: Oscar Isaac. And it's a big old stew of interesting 46 00:03:00,639 --> 00:03:05,079 Speaker 2: movie history, a long ges dating project, two super hot stars. 47 00:03:05,760 --> 00:03:09,200 Speaker 2: What better combination could there be for a cover story? Brent, 48 00:03:09,280 --> 00:03:11,720 Speaker 2: I'll start with you what stands out to you from 49 00:03:11,760 --> 00:03:14,840 Speaker 2: the reporting process, from all the learning about the long 50 00:03:14,880 --> 00:03:17,559 Speaker 2: backstory in Giermo del Toro's Frankenstein. 51 00:03:18,080 --> 00:03:19,600 Speaker 4: So what it stands out to me the most is 52 00:03:19,680 --> 00:03:22,120 Speaker 4: how much of a passion project this truly is. This 53 00:03:22,200 --> 00:03:24,720 Speaker 4: is something he's been thinking about making since he was 54 00:03:24,760 --> 00:03:27,720 Speaker 4: a little boy growing up in Mexico. He first saw 55 00:03:27,760 --> 00:03:30,560 Speaker 4: the nineteen thirty one James Whale movie and it really 56 00:03:31,040 --> 00:03:33,200 Speaker 4: he just said, he responded to it on a deeply 57 00:03:33,280 --> 00:03:37,160 Speaker 4: emotional level, and it's something that It's themes and its 58 00:03:37,200 --> 00:03:39,640 Speaker 4: message is something that's really stayed with him as he's 59 00:03:39,640 --> 00:03:42,480 Speaker 4: gone on to make these movies and said, you know, 60 00:03:42,920 --> 00:03:45,640 Speaker 4: Frankenstein is in all my movies. It's in Mike Blade too, 61 00:03:45,680 --> 00:03:47,560 Speaker 4: it's in Chronos, It's in all of the things that 62 00:03:47,600 --> 00:03:49,680 Speaker 4: I've done. And then he finally gets to do this 63 00:03:49,760 --> 00:03:53,240 Speaker 4: after trying to set this up at various studios, through 64 00:03:53,320 --> 00:03:55,680 Speaker 4: his first look deal at Netflix, he's been able to 65 00:03:55,720 --> 00:03:57,520 Speaker 4: bring this to life and bring it to life on 66 00:03:57,560 --> 00:03:59,720 Speaker 4: a really really grand scale. 67 00:04:00,040 --> 00:04:03,560 Speaker 5: Undred twenty million dollars scale. What really caught my attention. 68 00:04:03,920 --> 00:04:06,440 Speaker 5: So Frankenstein's on the cover of our Venice issue, so 69 00:04:06,440 --> 00:04:08,760 Speaker 5: it'll be premiering in Venice. It's one of the most 70 00:04:08,760 --> 00:04:13,080 Speaker 5: anticipated movies in Venice. Under Alberto Barbera, the artistic director 71 00:04:13,120 --> 00:04:15,280 Speaker 5: of Venice. The film Vessel has really become the official 72 00:04:15,360 --> 00:04:18,719 Speaker 5: launch now Awards season. It'll be interesting to see how 73 00:04:18,880 --> 00:04:21,359 Speaker 5: the Venice audience responds to this movie. Brendon and I 74 00:04:21,440 --> 00:04:23,479 Speaker 5: both liked it very much when I'm allowed to review it, 75 00:04:23,520 --> 00:04:25,279 Speaker 5: so we're not reviewing it, but we liked it very much. 76 00:04:25,320 --> 00:04:28,520 Speaker 5: It's in scale and in scope, a real big movie. 77 00:04:28,520 --> 00:04:30,719 Speaker 5: It's going to have an exclusive theatrical window, and I 78 00:04:30,720 --> 00:04:32,960 Speaker 5: think it's going to probably be a big Awards contender, 79 00:04:33,279 --> 00:04:35,400 Speaker 5: and so we were excited to be able to tell 80 00:04:35,440 --> 00:04:37,560 Speaker 5: the first real, in depth story about the making of 81 00:04:37,560 --> 00:04:38,960 Speaker 5: this movie. And I think this will be a movie 82 00:04:39,000 --> 00:04:40,680 Speaker 5: that people talk about all a warts season long. 83 00:04:41,240 --> 00:04:44,600 Speaker 2: It's also got one of the hottest young stars in Hollywood, 84 00:04:44,680 --> 00:04:47,599 Speaker 2: Jacob Elordi, and he's under a whole lot of makeup. 85 00:04:48,279 --> 00:04:51,080 Speaker 2: Your story goes in depth about how much a Lordie 86 00:04:51,240 --> 00:04:55,120 Speaker 2: embraced that transformation process. Brent. What stands out to you 87 00:04:55,200 --> 00:04:58,360 Speaker 2: about a Lordi's process and how he talked about it. 88 00:04:58,640 --> 00:05:01,279 Speaker 4: I think the physical demand of the role and just 89 00:05:01,400 --> 00:05:04,440 Speaker 4: the time demands. He was in makeup for ten hours 90 00:05:04,440 --> 00:05:06,360 Speaker 4: a day. He'd have to get there the night before 91 00:05:06,400 --> 00:05:10,719 Speaker 4: shooting to go through that transformation process. He's a very 92 00:05:10,800 --> 00:05:13,279 Speaker 4: serious actor. He takes his craft very seriously. 93 00:05:13,920 --> 00:05:16,159 Speaker 5: I would not have known it was Jacob Elordi. So 94 00:05:16,160 --> 00:05:18,960 Speaker 5: if I had gone to this movie cold without opening 95 00:05:19,000 --> 00:05:22,000 Speaker 5: credits and watched the film not knowing who was in it, 96 00:05:22,000 --> 00:05:25,400 Speaker 5: obviously I recognized Oscar Isaac as Victor Frankstein, the father 97 00:05:25,480 --> 00:05:27,400 Speaker 5: of the Monster, but I would not have known or 98 00:05:27,480 --> 00:05:29,840 Speaker 5: guessed it was Jacob Lordy. That's the kind of transformation 99 00:05:30,080 --> 00:05:31,279 Speaker 5: that he undergoes in this movie. 100 00:05:31,600 --> 00:05:33,880 Speaker 2: I also can't wait for folks to see the photographs 101 00:05:33,920 --> 00:05:38,240 Speaker 2: because they captured Jacob Elordi without all that makeup. They 102 00:05:38,279 --> 00:05:40,640 Speaker 2: captured them in very human conditions. 103 00:05:40,920 --> 00:05:43,400 Speaker 5: Jennifer jorn Are, visual director and I talked about the 104 00:05:43,440 --> 00:05:46,080 Speaker 5: look of this and we ended up hiring Platon. He's 105 00:05:46,080 --> 00:05:49,560 Speaker 5: a very famous portrait photographer, and his aesthetic and the 106 00:05:49,640 --> 00:05:54,600 Speaker 5: look of his photography we thought mirrored the approach that 107 00:05:54,640 --> 00:05:59,160 Speaker 5: Guermo takes in adapting Mary Shelley's story. Tonally and visually. 108 00:05:59,320 --> 00:06:01,599 Speaker 5: We really want it to match the energy of the film. 109 00:06:01,640 --> 00:06:03,640 Speaker 5: It's not a recreation of the characters, but it's the 110 00:06:03,760 --> 00:06:05,960 Speaker 5: energy of the film. It's probably one of my favorite 111 00:06:05,960 --> 00:06:06,800 Speaker 5: photo shoots of the air. 112 00:06:07,279 --> 00:06:09,920 Speaker 2: The two of you interviewed Jacob Belordi and Oscar Isaac 113 00:06:09,920 --> 00:06:13,200 Speaker 2: together at our offices. What was the atmosphere, what was 114 00:06:13,240 --> 00:06:14,760 Speaker 2: the vibe between them? 115 00:06:15,200 --> 00:06:17,760 Speaker 5: Greg was very excited that there was a special guest 116 00:06:17,760 --> 00:06:20,760 Speaker 5: at our photo shoot because Brett loves dogs and Jacob 117 00:06:20,760 --> 00:06:23,359 Speaker 5: brought his dog, Leilah Golden Receiver. 118 00:06:23,520 --> 00:06:25,320 Speaker 4: It was the way to my heart. I would say 119 00:06:25,360 --> 00:06:28,280 Speaker 4: this dog is the most mellow animal I've ever seen 120 00:06:28,360 --> 00:06:29,680 Speaker 4: in contrast to my own dog. 121 00:06:29,760 --> 00:06:32,599 Speaker 2: So it was wonderful dogs at all photo shoots. 122 00:06:32,800 --> 00:06:35,240 Speaker 5: Their bond was very close. They were very, very excited 123 00:06:35,240 --> 00:06:36,880 Speaker 5: to finally be able to talk about this movie they've built, 124 00:06:36,880 --> 00:06:39,040 Speaker 5: been working on it for years, thinking about it for years. 125 00:06:39,200 --> 00:06:41,360 Speaker 5: It was a very long shoot to make the film. 126 00:06:41,400 --> 00:06:44,800 Speaker 5: They shot in Scotland and in Toronto. Guermo del Toro 127 00:06:44,839 --> 00:06:47,720 Speaker 5: does not use AI. Everything he has built and replicated, 128 00:06:47,760 --> 00:06:50,359 Speaker 5: and so they were long shooting days and it was 129 00:06:50,400 --> 00:06:52,720 Speaker 5: a big artistic commitment to make this movie. And so 130 00:06:52,760 --> 00:06:55,640 Speaker 5: they were both very very hyped to talk about this film, 131 00:06:55,680 --> 00:06:57,440 Speaker 5: and they drew off of each other's energy for their 132 00:06:57,480 --> 00:06:59,880 Speaker 5: excitement about this film and working with Caermo. 133 00:07:00,520 --> 00:07:03,640 Speaker 2: There's also a discussion in the story about Gierma del Toro. 134 00:07:03,839 --> 00:07:07,240 Speaker 2: Is it very much a movie theater guy? And this 135 00:07:07,320 --> 00:07:09,680 Speaker 2: movie will play for a few weeks in theaters, but 136 00:07:09,760 --> 00:07:12,280 Speaker 2: it is largely going to be seen as a Netflix movie. 137 00:07:12,360 --> 00:07:14,200 Speaker 2: Did you get the sense that Giermo or any of 138 00:07:14,240 --> 00:07:15,680 Speaker 2: the actors were wrestling with that. 139 00:07:16,120 --> 00:07:18,600 Speaker 4: I think they've made their piece because they'd rather have 140 00:07:18,680 --> 00:07:21,080 Speaker 4: the movie made on this scale. But there was a 141 00:07:21,200 --> 00:07:24,400 Speaker 4: sense of sadness. I think their preference would be for 142 00:07:24,480 --> 00:07:26,440 Speaker 4: people to see this in the theater and the widest 143 00:07:26,440 --> 00:07:29,560 Speaker 4: screed possible, and it really warrants that because you know, 144 00:07:29,600 --> 00:07:33,280 Speaker 4: you have these catacombs have never looked more catacomby, and 145 00:07:33,400 --> 00:07:36,920 Speaker 4: you know there's a grand lab and ships frozen in 146 00:07:36,960 --> 00:07:40,200 Speaker 4: the Arctic and wonderful dramatic clashes. 147 00:07:40,880 --> 00:07:43,240 Speaker 5: Netflix is releasing it in theaters for three weeks, and 148 00:07:43,320 --> 00:07:45,360 Speaker 5: so their hope is that people will see it in 149 00:07:45,400 --> 00:07:47,440 Speaker 5: a movie theater and experience it on the big screen 150 00:07:47,480 --> 00:07:49,040 Speaker 5: and then also be able to watch it and stream 151 00:07:49,040 --> 00:07:49,680 Speaker 5: it at home later. 152 00:07:50,280 --> 00:07:53,320 Speaker 2: Germo del Toro is a brand name director. People will 153 00:07:53,360 --> 00:07:56,680 Speaker 2: come to the theater to see his work, So listeners 154 00:07:56,800 --> 00:07:59,880 Speaker 2: don't tarry. It'll be three weeks, and I will say, 155 00:08:00,000 --> 00:08:02,440 Speaker 2: a terrific story. You covered a lot of ground and 156 00:08:02,480 --> 00:08:05,360 Speaker 2: you captured a lot in this story. The two things 157 00:08:05,360 --> 00:08:08,200 Speaker 2: that I take away from at one, jacob Elordi is six' 158 00:08:08,360 --> 00:08:12,520 Speaker 2: five and number, Two i'm really struck by call me, 159 00:08:12,600 --> 00:08:17,040 Speaker 2: corny the power of. Film James whale Makes frankenstein in 160 00:08:17,080 --> 00:08:21,120 Speaker 2: nineteen thirty. One gammel Del toro as a kid the late. 161 00:08:21,160 --> 00:08:24,560 Speaker 2: Seventies he's seeing it so forty years After James whale 162 00:08:24,720 --> 00:08:28,560 Speaker 2: is long. Forgotten his work has the power to spark 163 00:08:28,760 --> 00:08:32,360 Speaker 2: incredible creativity in one of the great filmmakers of his. 164 00:08:32,480 --> 00:08:34,400 Speaker 2: AGE i think that is as good as it gets 165 00:08:34,440 --> 00:08:37,080 Speaker 2: for the power of. Film thank you both for doing 166 00:08:37,080 --> 00:08:40,319 Speaker 2: the great. Story and here's to a Fantastic Venice Film 167 00:08:40,360 --> 00:08:44,240 Speaker 2: festival and kickoff OF oscar. Season thank, you and we. 168 00:08:44,160 --> 00:08:46,160 Speaker 5: Want everyone to follow along all our reporters on the 169 00:08:46,160 --> 00:08:47,520 Speaker 5: ground In venice starting next. 170 00:08:47,520 --> 00:08:53,520 Speaker 2: Week now we'll hear From jennifer Mos senior business writer 171 00:08:53,679 --> 00:08:57,840 Speaker 2: FOR tv And. Gaming she's reporting On Games, calm a 172 00:08:58,000 --> 00:09:01,880 Speaker 2: very big gathering for the gaming business this. Week Jennifer, 173 00:09:01,920 --> 00:09:05,719 Speaker 2: moz thanks for joining. Me happy to be. Back, Well, 174 00:09:05,800 --> 00:09:07,600 Speaker 2: jenny you are going to be staying close to your 175 00:09:07,640 --> 00:09:10,880 Speaker 2: laptop and your phone because this is a big reporting 176 00:09:10,920 --> 00:09:13,439 Speaker 2: week for you as our person on the video games. 177 00:09:13,480 --> 00:09:16,920 Speaker 2: Beat all the movers and shakers in this world are 178 00:09:16,960 --> 00:09:21,600 Speaker 2: gathering In, Cologne germany for Games. Colm jennifer tell us 179 00:09:21,600 --> 00:09:24,680 Speaker 2: what this is all. About over the next four. Days 180 00:09:24,760 --> 00:09:27,480 Speaker 2: there's going to be, presentations there's going to be closed door, 181 00:09:27,520 --> 00:09:31,439 Speaker 2: meetings there's going to be conversations between the top executives 182 00:09:31,440 --> 00:09:35,760 Speaker 2: across gaming, companies developers talking about their new projects, together 183 00:09:36,240 --> 00:09:39,960 Speaker 2: a lot of, presentations but more, importantly a lot of conversations. 184 00:09:40,000 --> 00:09:43,720 Speaker 2: Happening the closest equivalent is Sun. Valley this is like 185 00:09:43,840 --> 00:09:47,240 Speaker 2: the gaming industry Sun. Valley this is the, innovators this 186 00:09:47,320 --> 00:09:50,240 Speaker 2: is the. Insiders this is people talking and making. Deals 187 00:09:50,800 --> 00:09:53,080 Speaker 2: tell us the. Setting is it at a conference, center 188 00:09:53,240 --> 00:09:53,640 Speaker 2: is it at a? 189 00:09:53,679 --> 00:09:57,800 Speaker 6: Retreat it's a big convention, center exhibition, showcase and it's 190 00:09:57,880 --> 00:10:01,000 Speaker 6: to hold the three hundred and twenty one thousand attendees 191 00:10:01,040 --> 00:10:02,920 Speaker 6: that are coming to. This it's a very big. 192 00:10:02,960 --> 00:10:05,600 Speaker 2: Event let me ask, you with all this, conversation what 193 00:10:05,840 --> 00:10:09,040 Speaker 2: is the conversation in gaming right? Now what are people talking? 194 00:10:09,040 --> 00:10:11,280 Speaker 6: About so there was this whole thing for a while 195 00:10:11,280 --> 00:10:13,839 Speaker 6: where people were saying in twenty twenty, four survived to 196 00:10:13,880 --> 00:10:17,360 Speaker 6: twenty twenty, five and then there were still, layoffs there's still, 197 00:10:17,400 --> 00:10:21,199 Speaker 6: consolidation there's still a lot of leadership and shuffling at 198 00:10:21,240 --> 00:10:24,000 Speaker 6: different developers and. Publishers and one of the things that 199 00:10:24,080 --> 00:10:27,240 Speaker 6: made the whole survive to twenty twenty, five motto push 200 00:10:27,320 --> 00:10:31,520 Speaker 6: through WAS gta six and people thinking that that was 201 00:10:31,559 --> 00:10:33,360 Speaker 6: going to land in the, fall and now it's been 202 00:10:33,400 --> 00:10:36,720 Speaker 6: moved as we've previously discussed on this. Podcast, now twenty 203 00:10:36,760 --> 00:10:38,679 Speaker 6: twenty six is going to be our big. Year SO 204 00:10:38,760 --> 00:10:42,079 Speaker 6: gta six is coming, Out Resident evils next game is 205 00:10:42,080 --> 00:10:43,600 Speaker 6: going to come out In, february and then. 206 00:10:43,520 --> 00:10:45,080 Speaker 2: This fall there's still big. 207 00:10:45,120 --> 00:10:47,880 Speaker 6: Stuff There's call Of, duty The Black ops seven game is, 208 00:10:47,920 --> 00:10:51,200 Speaker 6: Coming goes To yota from PlayStation is, coming and these 209 00:10:51,200 --> 00:10:53,520 Speaker 6: are big games and they will lead to a big, 210 00:10:53,559 --> 00:10:56,040 Speaker 6: holiday not as big as we were. Expecting but most 211 00:10:56,080 --> 00:10:58,560 Speaker 6: of the conversation is going to be around optimism for 212 00:10:58,600 --> 00:10:59,199 Speaker 6: twenty twenty. 213 00:10:59,200 --> 00:11:02,600 Speaker 2: Six for something like A gta, six such a blockbuster 214 00:11:02,679 --> 00:11:04,920 Speaker 2: tent pulled the equivalent of a New Star wars movie 215 00:11:05,000 --> 00:11:07,840 Speaker 2: or An avatar. Movie it's the big event that boosts 216 00:11:07,840 --> 00:11:11,000 Speaker 2: sampling and can be a boost to sales across the. 217 00:11:11,040 --> 00:11:13,920 Speaker 2: Industry so just LIKE i used to brag, that, YES 218 00:11:13,960 --> 00:11:16,360 Speaker 2: i do get paid to WATCH, tv you did a 219 00:11:16,400 --> 00:11:19,439 Speaker 2: whole bunch of game demos in advance of. Games Con 220 00:11:19,760 --> 00:11:22,320 Speaker 2: tell me any couple of, titles anything that stood out to, 221 00:11:22,400 --> 00:11:25,920 Speaker 2: you any new functions or new tech in games that 222 00:11:25,960 --> 00:11:26,480 Speaker 2: stood out to. 223 00:11:26,480 --> 00:11:29,760 Speaker 6: You, YES i am now allowed to, say because embargo has, 224 00:11:29,840 --> 00:11:33,360 Speaker 6: lifted THAT i Played Resident Evil requiem last week for 225 00:11:33,400 --> 00:11:37,040 Speaker 6: the first, time very anticipated, Title Big Big deal looks, 226 00:11:37,040 --> 00:11:39,600 Speaker 6: great very excited for, it and it's been a long time. 227 00:11:39,600 --> 00:11:41,920 Speaker 6: Coming people been waiting for it for quite a. While 228 00:11:42,440 --> 00:11:44,320 Speaker 6: you can tell the amount of effort that's gone into 229 00:11:44,320 --> 00:11:47,320 Speaker 6: this end and the amount of advanceage just between this 230 00:11:47,440 --> 00:11:49,080 Speaker 6: game and the Previous Resident evil. 231 00:11:49,120 --> 00:11:52,880 Speaker 2: Game thank, You jenny for being our tour guide into 232 00:11:53,000 --> 00:11:55,160 Speaker 2: a new sector that is growing and we are so 233 00:11:55,240 --> 00:12:00,960 Speaker 2: happy that you are covering for. Us happy to now 234 00:12:00,960 --> 00:12:04,760 Speaker 2: we'll hear From Brian steinberg on ESPN's last big promotional 235 00:12:04,840 --> 00:12:08,240 Speaker 2: swing before it hits the upload button on THE espn 236 00:12:08,320 --> 00:12:12,559 Speaker 2: streaming App august Twenty, first that WAS espn Chief Jimmy 237 00:12:12,559 --> 00:12:15,959 Speaker 2: petero you heard in the cold open describing the significance 238 00:12:16,000 --> 00:12:19,720 Speaker 2: of what's about to. Happen brian attended The Worldwide Leaders 239 00:12:19,800 --> 00:12:23,040 Speaker 2: media event In New york On. Tuesday here's How petero 240 00:12:23,160 --> 00:12:26,960 Speaker 2: described the stakes FOR espn And. Disney and with our. 241 00:12:27,200 --> 00:12:32,520 Speaker 1: Incredible reach across, digital across, social and the fact that sports, 242 00:12:32,520 --> 00:12:36,559 Speaker 1: fans especially younger, fans see us as a digital first, 243 00:12:36,559 --> 00:12:39,120 Speaker 1: brand we have a fantastic opportunity. 244 00:12:39,120 --> 00:12:42,760 Speaker 2: Here Brian, steinberg thank you for coming on twice this. 245 00:12:42,840 --> 00:12:43,920 Speaker 7: Week happy to do. 246 00:12:44,000 --> 00:12:46,959 Speaker 2: It, brian you attended a half day event In New. 247 00:12:47,040 --> 00:12:51,480 Speaker 2: YORK espn has to sell this new standalone streaming. APP 248 00:12:51,920 --> 00:12:55,240 Speaker 2: espn And disney have to sell this To america that 249 00:12:55,280 --> 00:12:58,079 Speaker 2: if you're not paying for cable but you WANT, espn 250 00:12:58,200 --> 00:13:02,040 Speaker 2: here is your option to do. That they need to 251 00:13:02,080 --> 00:13:04,439 Speaker 2: sell it to. Media what were the elements that they 252 00:13:04,520 --> 00:13:07,959 Speaker 2: brought to impress all of you media reporters who showed 253 00:13:08,040 --> 00:13:09,480 Speaker 2: up to hear about their. 254 00:13:09,520 --> 00:13:13,480 Speaker 7: Plans they had this, show so to, speak in The 255 00:13:13,559 --> 00:13:16,160 Speaker 7: New disney headquarters in Downtown New York. City when you 256 00:13:16,240 --> 00:13:19,199 Speaker 7: came off the. Elevator their new character Is Nickey mouse 257 00:13:19,240 --> 00:13:21,840 Speaker 7: With Donald. Bluck But appy it's AN espn app with 258 00:13:21,920 --> 00:13:25,160 Speaker 7: the ready ee a square figure with you, know, hands 259 00:13:25,160 --> 00:13:27,040 Speaker 7: and you know it's a guy in a costume, obviously 260 00:13:27,080 --> 00:13:28,480 Speaker 7: but you know they theire trying to sell With. 261 00:13:28,559 --> 00:13:31,680 Speaker 2: APPY i Guess disney's going To, disney, right big head. 262 00:13:31,679 --> 00:13:34,480 Speaker 7: Costumes, yes, Exactly he's got the ore arms with the 263 00:13:34,559 --> 00:13:36,320 Speaker 7: fee it's A it's a white square with a ready 264 00:13:36,400 --> 00:13:38,000 Speaker 7: in the middle of. It it's supposed to be the 265 00:13:38,040 --> 00:13:40,280 Speaker 7: animated version of the app you'd see on your. 266 00:13:40,280 --> 00:13:44,280 Speaker 2: Smartphone so did you learn a lot what bells and? 267 00:13:44,320 --> 00:13:45,640 Speaker 2: Whistles did they wow you? 268 00:13:45,679 --> 00:13:48,280 Speaker 7: With they really talked a lot about their innovations and 269 00:13:48,360 --> 00:13:51,200 Speaker 7: features you're going to be able to. Use this deep 270 00:13:51,320 --> 00:13:57,200 Speaker 7: dives into, stats, betting, statistics fantasy. Sports you can use 271 00:13:57,240 --> 00:13:59,679 Speaker 7: your tablet to both side by. Side you can get 272 00:13:59,760 --> 00:14:01,760 Speaker 7: multi they're gonna be able to show. You you, know you 273 00:14:01,760 --> 00:14:03,760 Speaker 7: can watch four different feeds of a. Game there is 274 00:14:03,800 --> 00:14:06,959 Speaker 7: also a personalizer sports. Center you can almost it's like 275 00:14:06,960 --> 00:14:09,719 Speaker 7: a TikTok sports. Center you tell what you, Like i'll 276 00:14:09,880 --> 00:14:11,840 Speaker 7: show up clips that have to do with the game last, 277 00:14:11,920 --> 00:14:14,480 Speaker 7: night your favorite, team and a couple of four or 278 00:14:14,480 --> 00:14:17,760 Speaker 7: five DIFFERENT espn die hards Like Lahannah, storm who will 279 00:14:17,880 --> 00:14:21,160 Speaker 7: narrate those clips for you with a combination of their 280 00:14:21,320 --> 00:14:24,200 Speaker 7: pronunciation AND. Ai you can see where the new sports 281 00:14:24,240 --> 00:14:27,280 Speaker 7: environment is going as streaming comes in the way be WATCHED. 282 00:14:27,320 --> 00:14:31,320 Speaker 2: Tv all, right let's walk through this very carefully because 283 00:14:31,320 --> 00:14:34,120 Speaker 2: it's confusing even to people like us who have been 284 00:14:34,160 --> 00:14:40,160 Speaker 2: covering this for. Decades SO espn is launching THE espn. 285 00:14:40,240 --> 00:14:43,880 Speaker 2: App there's around sixty million people in this country that 286 00:14:44,000 --> 00:14:47,320 Speaker 2: pay for CABLE tv, service and most of those GET 287 00:14:47,600 --> 00:14:50,800 Speaker 2: espn the old fashioned way through the linear. Channel if 288 00:14:50,800 --> 00:14:53,960 Speaker 2: you GET espn as part of cable or DIRECT tv 289 00:14:54,880 --> 00:14:58,000 Speaker 2: or or YouTube tv or any of, these you will 290 00:14:58,360 --> 00:15:02,760 Speaker 2: be able IF i underst you will be able to 291 00:15:02,800 --> 00:15:06,720 Speaker 2: sign on through the authentication, password which is a whole other. 292 00:15:06,800 --> 00:15:10,000 Speaker 2: Hurdle but if you have your authentication, password you will 293 00:15:10,040 --> 00:15:13,000 Speaker 2: be able to sign on to the NEW espn, app 294 00:15:13,280 --> 00:15:18,080 Speaker 2: which has considerably more programming baked into, it and you 295 00:15:18,120 --> 00:15:20,440 Speaker 2: can access all of that if you pay for old 296 00:15:20,440 --> 00:15:22,200 Speaker 2: FASHIONED espn. Linear is that? 297 00:15:22,280 --> 00:15:25,480 Speaker 7: Accurate that's my. Understanding if you are currently a linear 298 00:15:25,640 --> 00:15:29,920 Speaker 7: CABLE espn, subscriber you can use your cable cable password 299 00:15:30,000 --> 00:15:34,320 Speaker 7: AND id and get Into ESPN's app and get all 300 00:15:34,360 --> 00:15:37,560 Speaker 7: the features that you can get if you WATCH espn. 301 00:15:37,640 --> 00:15:40,640 Speaker 7: Streaming if you're A Disney plus, subscriber you can get 302 00:15:40,960 --> 00:15:43,920 Speaker 7: a certain level OF espn On Disney. Plus they also 303 00:15:43,960 --> 00:15:46,480 Speaker 7: discussed a bundle With fox which you have to you, 304 00:15:46,480 --> 00:15:50,000 Speaker 7: know Launching fox one On, thursday as well similar sports 305 00:15:50,080 --> 00:15:53,080 Speaker 7: and extra, service and also there's going to be A 306 00:15:53,400 --> 00:15:56,440 Speaker 7: espn PLUS Nfl premium bundle which will have The Red 307 00:15:56,520 --> 00:15:58,160 Speaker 7: zone that they're going to be able to pick up 308 00:15:58,160 --> 00:15:59,840 Speaker 7: from in their RECENT nfl. Deals so there are a 309 00:16:00,240 --> 00:16:03,480 Speaker 7: lot of different. PACKAGES i don't. Know it's get a little. 310 00:16:03,480 --> 00:16:08,160 Speaker 2: Overwhelming that Is ESPN's challenge is to explain exactly what they're. 311 00:16:08,160 --> 00:16:12,120 Speaker 2: Getting Jimmy petero the Big. Boss what did you sort 312 00:16:12,120 --> 00:16:15,040 Speaker 2: of read from his body? Language they're eager to get it. 313 00:16:15,040 --> 00:16:17,680 Speaker 2: OUT i think there's a sense of purpose this has to. 314 00:16:17,800 --> 00:16:20,960 Speaker 2: Happen they need to reach people who aren't waunching cable 315 00:16:20,960 --> 00:16:22,920 Speaker 2: and that number is. Growing well it thanks to you 316 00:16:22,960 --> 00:16:24,880 Speaker 2: for bringing me back some. Audio let's hear a little 317 00:16:24,880 --> 00:16:26,800 Speaker 2: bit of What Jimmy petero had to say as he 318 00:16:27,400 --> 00:16:29,360 Speaker 2: addressed the media that gathered for the. 319 00:16:29,360 --> 00:16:31,720 Speaker 1: EVENT i also want to take a second just to 320 00:16:31,760 --> 00:16:36,400 Speaker 1: mention that the TRADITIONAL mvpd ecosystem is still. 321 00:16:36,440 --> 00:16:39,280 Speaker 3: Important this has been very important to our business. 322 00:16:39,000 --> 00:16:41,520 Speaker 1: Historically and it's going to Be it's going to continue 323 00:16:41,560 --> 00:16:44,000 Speaker 1: to be very important to our business as we move. 324 00:16:44,000 --> 00:16:46,800 Speaker 3: Forward you've heard me say. This we are running Parallel. 325 00:16:46,840 --> 00:16:51,600 Speaker 1: Paz here fans can CHOOSE, ptv where fans can CHOOSE 326 00:16:51,920 --> 00:16:56,440 Speaker 1: Espn direct to, consumer and all subscribers will be able 327 00:16:56,480 --> 00:17:00,800 Speaker 1: to ACCESS Espn direct to consumer content app over. 328 00:17:00,880 --> 00:17:04,720 Speaker 3: TIME i want to call out this is not a movie. 329 00:17:04,760 --> 00:17:07,840 Speaker 1: Premiere We're we're going to have a really good track 330 00:17:07,880 --> 00:17:10,560 Speaker 1: record at opening, movies but we are not going to 331 00:17:10,680 --> 00:17:12,959 Speaker 1: judge ourselves based on opening. 332 00:17:13,000 --> 00:17:15,960 Speaker 3: Weekend we are building for long term growth. 333 00:17:16,000 --> 00:17:20,040 Speaker 2: Here, Okay, brian my last question for you is what 334 00:17:20,119 --> 00:17:22,880 Speaker 2: does success look like for? Them did they give any 335 00:17:22,960 --> 00:17:25,960 Speaker 2: kind of benchmark of subscriber rates that they're looking for 336 00:17:26,000 --> 00:17:28,360 Speaker 2: in the first six months twelve? Months they did. 337 00:17:28,400 --> 00:17:29,919 Speaker 7: Not they kind of took pain to, say we have 338 00:17:30,000 --> 00:17:31,720 Speaker 7: we have a lot of features that are in the. 339 00:17:31,760 --> 00:17:35,160 Speaker 7: Pipeline it's not fair for us to put a number 340 00:17:35,200 --> 00:17:37,440 Speaker 7: on and we're going to keep rolling out new things over. 341 00:17:37,520 --> 00:17:40,560 Speaker 7: Time we'll bring different audiences. In they were kind of 342 00:17:40,600 --> 00:17:44,000 Speaker 7: careful about not setting an immediate goal for subscriber. 343 00:17:44,080 --> 00:17:46,840 Speaker 2: Numbers, brian as, always thank you so much for getting 344 00:17:46,880 --> 00:17:49,199 Speaker 2: our eyes and ears in the sports. World this is 345 00:17:49,240 --> 00:17:52,359 Speaker 2: definitely a big thing to, watch not just FOR, espn 346 00:17:52,480 --> 00:17:58,040 Speaker 2: for all Of. Disney thank. You while we're talking about 347 00:17:58,040 --> 00:18:00,760 Speaker 2: The Venice Film, festival it's good to note that The 348 00:18:00,840 --> 00:18:04,399 Speaker 2: telluride And toronto fests are also just around the corner 349 00:18:04,680 --> 00:18:07,880 Speaker 2: on either side Of Labor. Day we'd like to encourage 350 00:18:07,880 --> 00:18:11,040 Speaker 2: you to sign up for this Podcast Daily variety on 351 00:18:11,160 --> 00:18:15,080 Speaker 2: major podcast platforms Or variety Dot. Com we've been Publishing 352 00:18:15,160 --> 00:18:18,399 Speaker 2: Daily variety episodes on the feed of our long running 353 00:18:18,480 --> 00:18:22,840 Speaker 2: interview Podcast Strictly business Since Daily variety debuted On july. 354 00:18:22,960 --> 00:18:26,320 Speaker 2: Fourteenth we'll keep doing, that but we'd love to see 355 00:18:26,359 --> 00:18:30,200 Speaker 2: listeners sign up directly For Daily variety before we. Go 356 00:18:30,359 --> 00:18:34,160 Speaker 2: congrats To Seth, dadowski who has been named executive vice 357 00:18:34,200 --> 00:18:37,919 Speaker 2: president and head Of sports And Live content For Jesse Collins. 358 00:18:38,080 --> 00:18:41,840 Speaker 2: Entertainment dadowski joins the company after more than a decade 359 00:18:41,880 --> 00:18:45,600 Speaker 2: with THE. Nfl thanks for. Listening this episode was written 360 00:18:45,600 --> 00:18:50,200 Speaker 2: and reported by Me Cynthia, littleton with contributions From brent Lang, Ramin, 361 00:18:50,320 --> 00:18:54,200 Speaker 2: Setuta jennifer mos And Brian. Steinberg it was edited By 362 00:18:54,240 --> 00:18:58,760 Speaker 2: Aaron Greenwald Stick's nick's Hick. Picks please leave us a 363 00:18:58,760 --> 00:19:01,159 Speaker 2: review at the podcast platf form of your, choice and 364 00:19:01,240 --> 00:19:06,840 Speaker 2: please tune in tomorrow for another episode Of Daily variety