1 00:00:00,120 --> 00:00:03,720 Speaker 1: My next guest is a forward thinking entrepreneur has built 2 00:00:03,760 --> 00:00:06,920 Speaker 1: her brand on overcoming every obstacle on the journey of 3 00:00:06,960 --> 00:00:10,280 Speaker 1: life and in business with perseverance and will for a 4 00:00:11,119 --> 00:00:14,480 Speaker 1: and a will for a greater good. Adding a CBD 5 00:00:14,680 --> 00:00:19,360 Speaker 1: store to a portfolio, vegan makeup line, and a few 6 00:00:19,360 --> 00:00:22,280 Speaker 1: other projects upper sleeve. She's on our way to becoming 7 00:00:22,320 --> 00:00:25,720 Speaker 1: a mobile in the making. Please welcome to money Making Conversation. 8 00:00:26,040 --> 00:00:31,280 Speaker 1: DeAndre Alex. Hi, morning is it? It's a question that 9 00:00:31,800 --> 00:00:34,839 Speaker 1: I got that a statement of forward thinking entrepreneur in 10 00:00:34,880 --> 00:00:37,879 Speaker 1: your bio and I've never heard that before. What exactly 11 00:00:37,960 --> 00:00:44,680 Speaker 1: is that forward thinking entrepreneur? Being a forward thinking entrepreneur 12 00:00:44,880 --> 00:00:50,440 Speaker 1: is just another way to say visionary. Um, So yeah, 13 00:00:50,479 --> 00:00:56,720 Speaker 1: they're making up words what you do. You're just going 14 00:00:56,760 --> 00:01:00,320 Speaker 1: to your own phrases over, I'm waiting on the deep 15 00:01:00,640 --> 00:01:04,760 Speaker 1: A deep statement for you. Shot is really just visionary, 16 00:01:04,840 --> 00:01:09,920 Speaker 1: just reworded. That's all too much words all the time, 17 00:01:10,040 --> 00:01:15,360 Speaker 1: and read the fine all the time. I love her, 18 00:01:15,440 --> 00:01:18,480 Speaker 1: I love her. It was just a visionary reworded that's all. 19 00:01:18,680 --> 00:01:22,320 Speaker 1: That's all forward thinking, that's all just just just come 20 00:01:22,319 --> 00:01:24,160 Speaker 1: off the top of the building. You don't have to jump, 21 00:01:24,200 --> 00:01:28,760 Speaker 1: come on down, Come on down. It's all good. I 22 00:01:28,840 --> 00:01:32,880 Speaker 1: want to enjoy this interview already, I know it. So 23 00:01:33,000 --> 00:01:35,320 Speaker 1: let's just just tell let's talk about Let's talk about 24 00:01:35,720 --> 00:01:38,679 Speaker 1: hot all started for you are read a little bit 25 00:01:38,680 --> 00:01:41,759 Speaker 1: about it, but your bio and the whole process. Before 26 00:01:41,800 --> 00:01:46,320 Speaker 1: we talk about the Lebron James relationship and the CBD 27 00:01:46,400 --> 00:01:52,000 Speaker 1: and all that stuff. Talk about your start. Gosh, oh man. 28 00:01:52,480 --> 00:01:56,320 Speaker 1: Um My start started when I was fifteen, I guess 29 00:01:56,360 --> 00:01:59,760 Speaker 1: I should say, Um, I wanted to be a rapper, 30 00:02:00,960 --> 00:02:09,880 Speaker 1: and I yes, yes, during my time, Yes, I was 31 00:02:10,040 --> 00:02:13,000 Speaker 1: very talented, and I ran away from home to be 32 00:02:13,120 --> 00:02:17,640 Speaker 1: this rapper. I took myself out of Christian school and 33 00:02:17,680 --> 00:02:21,600 Speaker 1: wrote myself into public school. UM ended up pregnant a 34 00:02:21,680 --> 00:02:27,240 Speaker 1: year later, however, but I graduated early. UM still continued 35 00:02:27,320 --> 00:02:30,720 Speaker 1: to do music after I graduated from high school, and 36 00:02:30,760 --> 00:02:33,600 Speaker 1: I rubbed shoulders and did music with some of the 37 00:02:33,639 --> 00:02:37,680 Speaker 1: industry's most influential people. UM. I think I even did 38 00:02:37,680 --> 00:02:40,160 Speaker 1: a cipher back with Kobe Bryant. Back in the day 39 00:02:40,480 --> 00:02:42,560 Speaker 1: when I was rapping, we used to do ciphers and 40 00:02:42,600 --> 00:02:46,520 Speaker 1: stuff after the games, and UM, I did a little 41 00:02:46,520 --> 00:02:49,919 Speaker 1: bit of you know, regular extra work. Steve Harvey Show, Moesia, 42 00:02:50,000 --> 00:02:51,960 Speaker 1: City of Angels, I did all of that kind of stuff. 43 00:02:51,960 --> 00:02:54,320 Speaker 1: So I've always been in the sports and entertainment industry. 44 00:02:54,440 --> 00:02:57,480 Speaker 1: Was just kind of my thing. And then UM I 45 00:02:57,560 --> 00:03:00,880 Speaker 1: decided to after that just moved to Atlanta with my 46 00:03:00,919 --> 00:03:04,880 Speaker 1: two year old sons. We tracked across the United States 47 00:03:04,919 --> 00:03:07,640 Speaker 1: and the dead of December, I moved to Atlanta. Wanted 48 00:03:07,680 --> 00:03:10,359 Speaker 1: to wrap UM still there because it was the mecca 49 00:03:10,400 --> 00:03:14,600 Speaker 1: of music back then. And after pursuing that for a 50 00:03:14,600 --> 00:03:17,880 Speaker 1: little while, UM worked with like Block Entertainment, which is 51 00:03:17,960 --> 00:03:22,200 Speaker 1: Candy's Um, you know, um daughter's father. I think I 52 00:03:22,240 --> 00:03:24,600 Speaker 1: even had sat down with Slim from Cash Money. He 53 00:03:24,639 --> 00:03:28,160 Speaker 1: transferred my adat music over to a CD back then. 54 00:03:28,680 --> 00:03:32,480 Speaker 1: But it just wasn't the industry for women now wasn't 55 00:03:32,480 --> 00:03:34,359 Speaker 1: what it was back then. So I had to kind 56 00:03:34,360 --> 00:03:37,600 Speaker 1: of like reassess and switched gears and I got involved 57 00:03:37,640 --> 00:03:41,480 Speaker 1: in one of my other passions, which was sports and entertainment. UM. 58 00:03:41,560 --> 00:03:45,080 Speaker 1: I ended up trying a little stab at Corporate America 59 00:03:45,160 --> 00:03:48,000 Speaker 1: with Fidelity Investments for a little while. That just wasn't 60 00:03:48,040 --> 00:03:50,240 Speaker 1: Being in a nine to work and nine to five 61 00:03:50,240 --> 00:03:53,000 Speaker 1: in office every day really wasn't my thing. So I 62 00:03:53,040 --> 00:03:58,360 Speaker 1: got involved in the UM in the service industry, and 63 00:03:58,400 --> 00:04:02,280 Speaker 1: I bar attended worked at six eighty the Fan, and 64 00:04:02,400 --> 00:04:08,040 Speaker 1: I pushed myself into becoming a sports and entertainment journalist. 65 00:04:08,720 --> 00:04:12,320 Speaker 1: UM never had any experience doing that. I can't even 66 00:04:12,320 --> 00:04:14,920 Speaker 1: tell you how it happened. I just know I submitted 67 00:04:14,920 --> 00:04:17,400 Speaker 1: a story to the UP magazine and then the next 68 00:04:17,400 --> 00:04:21,520 Speaker 1: time I had the recovery right after that, after me 69 00:04:22,160 --> 00:04:25,120 Speaker 1: and then after that, then I went over to North 70 00:04:25,160 --> 00:04:28,200 Speaker 1: Carolina and started working for an NBA team. And that's 71 00:04:28,279 --> 00:04:31,520 Speaker 1: kind of like the custom on how everything came into 72 00:04:31,560 --> 00:04:35,480 Speaker 1: fruition for me, for UM UM more than an athlete, 73 00:04:35,839 --> 00:04:38,160 Speaker 1: UM lifestyle, for the culture and everything like that. But 74 00:04:38,240 --> 00:04:40,680 Speaker 1: that's a short that's a short, short, short version. I know, 75 00:04:40,720 --> 00:04:43,479 Speaker 1: because you climbed a lot of years there. You know, 76 00:04:43,560 --> 00:04:46,320 Speaker 1: you went from running away from the home, you know, 77 00:04:46,920 --> 00:04:50,039 Speaker 1: got pregnant. You know, you said nothing of a boy 78 00:04:50,160 --> 00:04:52,279 Speaker 1: eron Harrington, you know, because he's my boy. I was 79 00:04:52,320 --> 00:04:54,680 Speaker 1: really saw his name in the bo same thing about 80 00:04:54,760 --> 00:04:58,520 Speaker 1: Mario Williams. You know, all these significant names you could 81 00:04:58,520 --> 00:05:00,359 Speaker 1: be dropping, you know, and and if you make this 82 00:05:00,400 --> 00:05:02,720 Speaker 1: and a few bigger, you know, but she's gonna leave 83 00:05:02,800 --> 00:05:06,560 Speaker 1: all these important names out of this whole process. So 84 00:05:06,600 --> 00:05:09,119 Speaker 1: I see, so I was really I gotta, I gotta, 85 00:05:09,160 --> 00:05:11,039 Speaker 1: I gotta hype you. That's what this that's the purpose 86 00:05:11,080 --> 00:05:14,240 Speaker 1: this interview, this interview is hyping you. You know, here's 87 00:05:14,240 --> 00:05:16,600 Speaker 1: a funny thing. But what did you what you said? 88 00:05:16,640 --> 00:05:18,640 Speaker 1: You mentioned to Steve Harvest sitcom? You you do some 89 00:05:18,680 --> 00:05:22,120 Speaker 1: things to the Steve Harvest sitcom. Yes, I was. I 90 00:05:22,200 --> 00:05:24,640 Speaker 1: was one of the regular extras on this show. You 91 00:05:24,640 --> 00:05:27,000 Speaker 1: know something, you know something on the reel on the reel, 92 00:05:27,080 --> 00:05:30,360 Speaker 1: on the reel, on the reel. We met because you know, 93 00:05:30,360 --> 00:05:33,440 Speaker 1: because I managed Steve Steve Harder for for for two 94 00:05:33,480 --> 00:05:37,080 Speaker 1: thousand and I used to always be on the set. 95 00:05:37,360 --> 00:05:39,600 Speaker 1: I used to always be on the set. And uh 96 00:05:39,800 --> 00:05:43,440 Speaker 1: and and and we've actually we've actually had conversations. And 97 00:05:43,560 --> 00:05:47,160 Speaker 1: I looked at your picture. Yeah, because she had no 98 00:05:47,240 --> 00:05:51,039 Speaker 1: problem talking to you. Now, she she come out, she 99 00:05:51,040 --> 00:05:53,160 Speaker 1: had no problem talking to She laid out of game 100 00:05:53,160 --> 00:05:54,880 Speaker 1: player right in front of you. Just what I'm gonna do? 101 00:05:55,520 --> 00:06:03,359 Speaker 1: I went, She's kind of aggressive, but you have to be, 102 00:06:03,560 --> 00:06:06,919 Speaker 1: you know, because especially with you being you know, an extra, 103 00:06:07,360 --> 00:06:11,200 Speaker 1: you know, sometimes you're you're you're just disconnected and people 104 00:06:11,240 --> 00:06:13,640 Speaker 1: to people just see you just out there as as 105 00:06:13,880 --> 00:06:16,080 Speaker 1: you know, you know, being extra. Sometimes it's so far 106 00:06:16,120 --> 00:06:19,080 Speaker 1: off the beating tracked it. It's really can be just 107 00:06:19,200 --> 00:06:24,280 Speaker 1: so people so disrespected sometimes. And so I remember when 108 00:06:24,279 --> 00:06:25,919 Speaker 1: I met with you, and I was talking to you 109 00:06:26,080 --> 00:06:28,200 Speaker 1: a couple of times because because I remember one time. 110 00:06:28,279 --> 00:06:30,760 Speaker 1: You remember one time you find out who I was 111 00:06:31,360 --> 00:06:33,320 Speaker 1: and you came over. Okay, you had a little extra 112 00:06:33,360 --> 00:06:36,520 Speaker 1: conversation about what you wanted to do. And uh, and 113 00:06:36,560 --> 00:06:38,520 Speaker 1: so you said, Steve hard because I was looking at 114 00:06:38,560 --> 00:06:44,280 Speaker 1: that picture because when they send them the yeah you reportal, 115 00:06:44,400 --> 00:06:46,320 Speaker 1: they always send photos. And I was looking at photo. 116 00:06:46,320 --> 00:06:49,479 Speaker 1: I said, she looks very familiar. And we said, Steve Hardy. 117 00:06:49,680 --> 00:06:52,360 Speaker 1: But it's all good because, like I said, I meet 118 00:06:52,360 --> 00:06:54,520 Speaker 1: people in my life and I talked to them at 119 00:06:54,560 --> 00:06:57,200 Speaker 1: different times, and and to see the success that you're 120 00:06:57,200 --> 00:06:59,839 Speaker 1: having now and to see that you're you're you're talking 121 00:07:00,240 --> 00:07:03,280 Speaker 1: just putting our names that I like to say, I 122 00:07:03,279 --> 00:07:06,279 Speaker 1: have been important in my life. Uh, in your view 123 00:07:06,279 --> 00:07:10,160 Speaker 1: and on your in your portfolio, it's really amazing. And 124 00:07:10,840 --> 00:07:13,360 Speaker 1: it really is. The briefly, let's talk about that. You know, 125 00:07:13,680 --> 00:07:16,800 Speaker 1: we talked about the life leading up to Courier. What 126 00:07:17,000 --> 00:07:19,880 Speaker 1: is a lifestyle for the culture. First, we're gonna talk 127 00:07:19,920 --> 00:07:22,000 Speaker 1: about that, and then we're gonna talk about more than 128 00:07:22,000 --> 00:07:24,760 Speaker 1: an athlete. Okay, let's talk about lifestyle for the culture. 129 00:07:25,040 --> 00:07:30,280 Speaker 1: And we're talking to D'Angel alex So. Lifestyle for the 130 00:07:30,320 --> 00:07:37,000 Speaker 1: Culture is a lifestyle management and PR firm, and I 131 00:07:37,080 --> 00:07:40,600 Speaker 1: also do brand strategy and I created that in two 132 00:07:40,640 --> 00:07:45,800 Speaker 1: thousand and eighteen. I have done so many things for athletes. 133 00:07:46,000 --> 00:07:48,600 Speaker 1: I have been a service to so many athletes. I've 134 00:07:48,640 --> 00:07:52,480 Speaker 1: been around athletes and entertainers all my life and me 135 00:07:52,640 --> 00:07:55,320 Speaker 1: just as a person, it's the second nature to me 136 00:07:55,440 --> 00:07:59,040 Speaker 1: to be of service just period. So UM with me 137 00:07:59,160 --> 00:08:04,680 Speaker 1: working in the service industry, I was the go to 138 00:08:04,840 --> 00:08:08,800 Speaker 1: person in Charlotte when an athlete wanted to have a 139 00:08:08,920 --> 00:08:12,400 Speaker 1: v I P experience for they needed to know, um, 140 00:08:12,440 --> 00:08:15,680 Speaker 1: the happenings going on in Charlotte. There was a particular 141 00:08:15,760 --> 00:08:19,360 Speaker 1: restaurant UM that an athlete wanted to go to. I 142 00:08:19,480 --> 00:08:22,720 Speaker 1: was always the person that people would call to say, 143 00:08:22,760 --> 00:08:26,120 Speaker 1: hey Be. You know, people affectionately called me be, hey Be, 144 00:08:26,840 --> 00:08:28,880 Speaker 1: where is this going on tonight? I need for you 145 00:08:28,920 --> 00:08:32,280 Speaker 1: to set up this experience for me here there or whatsoever. 146 00:08:32,800 --> 00:08:37,480 Speaker 1: And so UM I was doing it off for free though, 147 00:08:37,840 --> 00:08:41,640 Speaker 1: and you know, a person very close to me and said, hey, listen, 148 00:08:41,760 --> 00:08:44,600 Speaker 1: you have to put a dollar amount on your work. 149 00:08:44,960 --> 00:08:47,480 Speaker 1: I don't care if you even give somebody a ninety 150 00:08:47,640 --> 00:08:51,360 Speaker 1: nine point nine percent discount. You have to put a 151 00:08:51,520 --> 00:08:56,679 Speaker 1: value to your worth. And ever since then, UM I 152 00:08:56,760 --> 00:08:59,680 Speaker 1: vowed to no longer give my services away for free 153 00:08:59,720 --> 00:09:03,040 Speaker 1: because what I was providing was valuable. So created Lifestyle 154 00:09:03,080 --> 00:09:06,840 Speaker 1: for the Culture. UM landed my first client in January 155 00:09:06,880 --> 00:09:09,400 Speaker 1: two thousand and eighteen, and that was Christmas. He plays 156 00:09:09,480 --> 00:09:14,360 Speaker 1: for the Cleveland Browns, and from there I have basically 157 00:09:14,880 --> 00:09:18,960 Speaker 1: took his blank canvass of him just being an athlete, 158 00:09:18,960 --> 00:09:23,720 Speaker 1: took his blank canvas and took his passion and created 159 00:09:24,320 --> 00:09:28,880 Speaker 1: something that's brandable but also something that's impassable for under 160 00:09:28,920 --> 00:09:34,160 Speaker 1: served us in communities. So essentially that's what Lifestyle for 161 00:09:34,200 --> 00:09:37,680 Speaker 1: the Culture is. I manage people's lifestyles, giving them the 162 00:09:37,720 --> 00:09:40,840 Speaker 1: opportunity to focus on the things that matters most while 163 00:09:40,880 --> 00:09:44,280 Speaker 1: I focus on the small thing. And so as the 164 00:09:44,320 --> 00:09:48,199 Speaker 1: results of that, I have him UM we do as 165 00:09:48,320 --> 00:09:52,679 Speaker 1: his charity with Christmas Closet. We do a show every year. 166 00:09:52,720 --> 00:09:54,800 Speaker 1: It's gonna be our second year in Chicago during All 167 00:09:54,800 --> 00:09:59,280 Speaker 1: Star weekend called Stiffer Marble. And um, I'm just landed 168 00:09:59,320 --> 00:10:03,760 Speaker 1: another client and Delila Mohammed, she is our uh four 169 00:10:03,880 --> 00:10:09,520 Speaker 1: hundred meter world record holder and gold medalists um back 170 00:10:09,600 --> 00:10:14,320 Speaker 1: from the two thousand and sixteen Olympics. And so I 171 00:10:14,400 --> 00:10:17,920 Speaker 1: just have those two thus far with my company. Well 172 00:10:18,760 --> 00:10:22,079 Speaker 1: pretty impressive, you asked me. So keep doing what you do. 173 00:10:23,160 --> 00:10:25,320 Speaker 1: Now when people come on board, Well, what do it? 174 00:10:25,400 --> 00:10:28,120 Speaker 1: What do they what do they expect from you? Do? 175 00:10:28,120 --> 00:10:30,400 Speaker 1: Do do? Do? Are you? And I'm just not even 176 00:10:30,400 --> 00:10:33,160 Speaker 1: saying this negatively, but are you managing them? Are you 177 00:10:33,400 --> 00:10:37,079 Speaker 1: babysitting there their brand and and and and and putting 178 00:10:37,080 --> 00:10:40,719 Speaker 1: it in different areas and socially in print, in in 179 00:10:41,520 --> 00:10:46,400 Speaker 1: video mediums. What exactly are you doing there? So honestly, 180 00:10:46,480 --> 00:10:49,440 Speaker 1: what I'm doing is I am taking mid level guys 181 00:10:50,480 --> 00:10:55,280 Speaker 1: who do not realize the opportunities that are afforded to them. 182 00:10:55,320 --> 00:10:57,800 Speaker 1: So yeah, So in some aspects of my business do 183 00:10:57,840 --> 00:11:00,640 Speaker 1: have babies. I'm gonna call it babysitting. But I young 184 00:11:00,679 --> 00:11:03,760 Speaker 1: guys manage their lifestyles. I'm kind of like a mama. 185 00:11:04,000 --> 00:11:07,280 Speaker 1: So with my guy Chris He's like, Deeed, you always 186 00:11:07,320 --> 00:11:08,920 Speaker 1: act like you my mom. You always act like you 187 00:11:09,040 --> 00:11:11,680 Speaker 1: my mom, and and and it's one of those things 188 00:11:11,840 --> 00:11:16,600 Speaker 1: to where like I just know what is out here, 189 00:11:17,200 --> 00:11:22,480 Speaker 1: and I'm very protective, and I tend to kind of 190 00:11:22,520 --> 00:11:28,560 Speaker 1: make their lives easier as I educate them and I 191 00:11:28,640 --> 00:11:32,640 Speaker 1: am them. Sometimes it's really funny, I am him. Yeah, 192 00:11:32,679 --> 00:11:35,280 Speaker 1: we're gonna continue this conversation because youre hitting some marriors 193 00:11:35,280 --> 00:11:36,960 Speaker 1: for me that I want to expound on. We're talking 194 00:11:36,960 --> 00:11:42,640 Speaker 1: to DeAndre Alex. Her brand is amazing. She's a visionary. 195 00:11:43,200 --> 00:11:44,640 Speaker 1: I'm gonna pull it back to what it really is. 196 00:11:44,679 --> 00:11:47,680 Speaker 1: She's a visionary entrepreneur and she's going to be talking 197 00:11:47,720 --> 00:11:50,720 Speaker 1: about lifestyle for the culture more than an athlete and 198 00:11:50,760 --> 00:11:54,600 Speaker 1: a CBD business with a retail store. We're right back 199 00:11:54,600 --> 00:11:59,920 Speaker 1: with more money making conversations. Hi, this is Roe Sean McDonald, 200 00:12:00,000 --> 00:12:03,120 Speaker 1: and you're listening to money making conversations. Of course, being 201 00:12:03,120 --> 00:12:05,080 Speaker 1: in the RuSHA McDonald that means I'm the host. That 202 00:12:05,080 --> 00:12:06,920 Speaker 1: means I do most of the talking on the show 203 00:12:07,000 --> 00:12:10,560 Speaker 1: after I set up a brilliant courtion to my guests, 204 00:12:10,559 --> 00:12:14,120 Speaker 1: and then they get to expound, you know, pontificate as 205 00:12:14,160 --> 00:12:16,960 Speaker 1: they say indeed, I'm trying to use words it means, 206 00:12:17,120 --> 00:12:20,040 Speaker 1: it means, I means articulating at a high level of 207 00:12:20,080 --> 00:12:26,199 Speaker 1: the day team. You know, it's Alex. You talked about 208 00:12:26,280 --> 00:12:29,840 Speaker 1: Brandy and I you know, I'm that's that's my specialty. 209 00:12:30,360 --> 00:12:33,800 Speaker 1: And it's really funny when you when you you are 210 00:12:33,920 --> 00:12:35,840 Speaker 1: kind of like a mom or you're kind of like 211 00:12:35,880 --> 00:12:40,160 Speaker 1: a dad, because you know, I've had clients tell me, 212 00:12:40,960 --> 00:12:47,000 Speaker 1: you know, nobody cares more about their brand than meet Yeah, 213 00:12:47,440 --> 00:12:54,480 Speaker 1: I hear, yeah, but don't do this. Okay, I believe, 214 00:12:54,760 --> 00:12:59,800 Speaker 1: I really do believe. But don't do that. Okay, don't 215 00:12:59,840 --> 00:13:02,679 Speaker 1: do that. And that's where the that's what you're saying 216 00:13:02,800 --> 00:13:05,320 Speaker 1: is that you have to step up. You have to 217 00:13:05,360 --> 00:13:08,080 Speaker 1: always be ahead of the thought process because we're dealing 218 00:13:08,080 --> 00:13:11,960 Speaker 1: with brands, you know, and you have somebody shaping your brain. 219 00:13:12,040 --> 00:13:15,679 Speaker 1: You you gotta give up control. And so because of 220 00:13:15,760 --> 00:13:18,199 Speaker 1: now with social media, and let me tell you, some 221 00:13:18,320 --> 00:13:21,199 Speaker 1: incorporations have always done that. You know. There they go 222 00:13:21,280 --> 00:13:24,280 Speaker 1: to an ad agency and they say, shape my brain 223 00:13:24,679 --> 00:13:26,720 Speaker 1: or give me a new campaign or give me a 224 00:13:26,720 --> 00:13:30,360 Speaker 1: new Uh, we're gonna need up setting the home deeper meetings. 225 00:13:30,360 --> 00:13:32,680 Speaker 1: I've said in four meetings they have, they have, they have, 226 00:13:33,040 --> 00:13:37,320 Speaker 1: they have a seasonal four campaigns they want from your 227 00:13:37,400 --> 00:13:40,600 Speaker 1: year when they sit down in front of you, spring fall, 228 00:13:40,760 --> 00:13:44,960 Speaker 1: some one, winter, Okay, that's what they want. Now because 229 00:13:44,960 --> 00:13:48,120 Speaker 1: of social media, we're tied to individuals. They don't have 230 00:13:48,200 --> 00:13:51,480 Speaker 1: that corporate mentality. So when you when you sit down 231 00:13:51,520 --> 00:13:54,680 Speaker 1: with them, you talk about, uh no, you can't do that. 232 00:13:54,800 --> 00:13:56,480 Speaker 1: I know it feels good. I know you want to 233 00:13:56,480 --> 00:13:58,319 Speaker 1: do it like that. You want to you want to 234 00:13:58,400 --> 00:14:07,199 Speaker 1: rock them likes, but you can't poke right, that's sorry, No, you, 235 00:14:07,280 --> 00:14:11,440 Speaker 1: miss Alice, you can continue. We we're just talking for 236 00:14:11,440 --> 00:14:16,760 Speaker 1: for me. What I what I've noticed is that I 237 00:14:16,840 --> 00:14:21,359 Speaker 1: had to find my niche. And there's plenty of publicists, 238 00:14:21,360 --> 00:14:24,560 Speaker 1: there's plenty of brand strategies. You know. I never wanted 239 00:14:24,760 --> 00:14:29,040 Speaker 1: the major, top level, high level guy. I wanted to 240 00:14:29,080 --> 00:14:35,640 Speaker 1: really work with athletes that needed me. So I just 241 00:14:35,720 --> 00:14:38,360 Speaker 1: won't take everybody either. Like, I have to sit down 242 00:14:38,360 --> 00:14:40,320 Speaker 1: and get to know my clients. I have to know 243 00:14:40,520 --> 00:14:43,120 Speaker 1: what they like but they don't like. I have to 244 00:14:43,160 --> 00:14:45,640 Speaker 1: find out if there is a synergy in between us, 245 00:14:45,640 --> 00:14:47,880 Speaker 1: because if there is an energy between us and we 246 00:14:47,920 --> 00:14:50,760 Speaker 1: don't really think alike, I really can't represent you. I 247 00:14:50,800 --> 00:14:54,160 Speaker 1: have to be passionate about you and what you and 248 00:14:54,160 --> 00:14:57,160 Speaker 1: and what you're doing or what your goals are outside 249 00:14:57,160 --> 00:14:59,640 Speaker 1: of the sport. Like if I can't figure out what 250 00:14:59,720 --> 00:15:02,920 Speaker 1: you want to do outside of the sport, I really 251 00:15:02,960 --> 00:15:07,120 Speaker 1: can't work with you. And that and that's something that's 252 00:15:07,160 --> 00:15:10,280 Speaker 1: passionate for me, is about being more than an athlete, 253 00:15:10,440 --> 00:15:12,600 Speaker 1: and that is my thing. Any Way that I can 254 00:15:12,640 --> 00:15:17,680 Speaker 1: help any athletes realize their opportunities outside of the sport, 255 00:15:18,200 --> 00:15:22,640 Speaker 1: then I'm passionate about that, and I can do amazing 256 00:15:22,760 --> 00:15:25,200 Speaker 1: work about that. I take their passions and their goals 257 00:15:25,240 --> 00:15:27,920 Speaker 1: and then I turned it into something that's impactful for 258 00:15:27,960 --> 00:15:31,520 Speaker 1: their future. And that's important because and that's why I 259 00:15:31,520 --> 00:15:36,640 Speaker 1: brought up the conversation about corporations and individuals. See, social 260 00:15:36,680 --> 00:15:40,920 Speaker 1: media have turned individuals into entrepreneurs and small businesses, and 261 00:15:41,640 --> 00:15:44,560 Speaker 1: so with that mentality, once you understand that, then you 262 00:15:44,560 --> 00:15:47,760 Speaker 1: have to understand that they have power that wasn't available 263 00:15:47,800 --> 00:15:51,640 Speaker 1: to them ten years ago. And social media is really 264 00:15:51,760 --> 00:15:54,240 Speaker 1: as a as a daily press conference. That's why you 265 00:15:54,240 --> 00:15:57,080 Speaker 1: don't see anybody call the press conferences anymore. Yeah, but 266 00:15:57,160 --> 00:15:58,920 Speaker 1: we will call a press conference. No. They just posted 267 00:15:59,040 --> 00:16:01,680 Speaker 1: right there. Don't talk those every we can. You don't 268 00:16:01,840 --> 00:16:05,480 Speaker 1: call press every Saturday. He starts posting Saturday and Sunday. 269 00:16:06,520 --> 00:16:10,160 Speaker 1: You just post sixty million followers post because the game 270 00:16:10,200 --> 00:16:13,880 Speaker 1: has changed so much. But in doing so, that's when 271 00:16:14,240 --> 00:16:17,080 Speaker 1: finding people like you it is important to have in 272 00:16:17,120 --> 00:16:21,080 Speaker 1: your life because you you understand the slip ups, because 273 00:16:21,120 --> 00:16:23,200 Speaker 1: once it gets out there and we can talk about 274 00:16:23,240 --> 00:16:25,560 Speaker 1: certain people out there who just go flip flops, like 275 00:16:25,760 --> 00:16:29,920 Speaker 1: Antonio Brown, he flip flops one one time, I never 276 00:16:29,920 --> 00:16:32,160 Speaker 1: play an n NFL. Next time, I want to play 277 00:16:32,160 --> 00:16:34,360 Speaker 1: in the NFL. Next time. I hate the NFL. Next 278 00:16:34,400 --> 00:16:36,200 Speaker 1: time I want to play in the NFL next time. 279 00:16:36,360 --> 00:16:39,680 Speaker 1: Oh please. That type of thing is what she's saying 280 00:16:39,800 --> 00:16:42,840 Speaker 1: in the sense that and then what I'm saying, not her, 281 00:16:42,960 --> 00:16:45,840 Speaker 1: when I'm saying, is that you have to have somebody there. 282 00:16:46,400 --> 00:16:49,880 Speaker 1: What you're saying that you can trust it. Look, Antonio, Chill, 283 00:16:50,960 --> 00:16:55,400 Speaker 1: It's it's right. It's about truck. Absolutely, it's about truck. 284 00:16:56,000 --> 00:16:59,320 Speaker 1: Trust is a huge, huge deal for me. Trust and 285 00:16:59,400 --> 00:17:02,640 Speaker 1: integrity are the two biggest things for me. And that's 286 00:17:02,640 --> 00:17:04,879 Speaker 1: the one thing that I can say about you know, 287 00:17:04,960 --> 00:17:09,080 Speaker 1: my first client, he absolutely trusts every decision that I make. 288 00:17:09,119 --> 00:17:11,159 Speaker 1: I didn't go into this thing. I know everything that 289 00:17:11,200 --> 00:17:16,000 Speaker 1: I'm doing. I I'm still learning as I'm on this road. 290 00:17:16,040 --> 00:17:18,359 Speaker 1: Every day I learned something new. Every day I find 291 00:17:18,359 --> 00:17:22,680 Speaker 1: a mentor or find another person in my industry who 292 00:17:22,720 --> 00:17:26,960 Speaker 1: teaches me new things every single day and he trusts 293 00:17:27,000 --> 00:17:29,680 Speaker 1: me enough to take this journey with me. And so 294 00:17:29,720 --> 00:17:33,080 Speaker 1: far I've been able to um, I've been able to 295 00:17:33,119 --> 00:17:37,760 Speaker 1: deliver so far, so far, so far above reproach and 296 00:17:37,880 --> 00:17:40,040 Speaker 1: not above reproach at all, and you're not. And that's 297 00:17:40,040 --> 00:17:42,880 Speaker 1: why I'm really enjoying this conversation because I rarely get 298 00:17:42,880 --> 00:17:46,360 Speaker 1: to talk to individuals like you, because being the fact 299 00:17:46,400 --> 00:17:48,600 Speaker 1: that I truly understand branding and a lot of people 300 00:17:48,600 --> 00:17:50,600 Speaker 1: don't really get it, you know, because of the fact 301 00:17:50,600 --> 00:17:53,760 Speaker 1: that they were just being thrown out there so much 302 00:17:54,240 --> 00:17:57,520 Speaker 1: and facts being abused if you ask me, because it 303 00:17:57,640 --> 00:18:00,359 Speaker 1: really is a very it's it's it's it's very hoarding 304 00:18:00,440 --> 00:18:04,000 Speaker 1: that individuals understand the value of branding and also finding 305 00:18:04,080 --> 00:18:07,240 Speaker 1: exactly it just designed. Look at social media. Social media 306 00:18:07,280 --> 00:18:10,040 Speaker 1: to me is like you might have a million followers, okay, 307 00:18:10,160 --> 00:18:13,720 Speaker 1: but all of them not following you for the same reason. Otherwise, 308 00:18:13,880 --> 00:18:17,280 Speaker 1: if you post something you get a million likes, Okay, 309 00:18:17,560 --> 00:18:20,120 Speaker 1: so it means that, it means that it means that 310 00:18:20,200 --> 00:18:22,840 Speaker 1: you have to find out who is the majority of 311 00:18:22,920 --> 00:18:27,879 Speaker 1: your followers to your brand. So in other words, you 312 00:18:28,000 --> 00:18:30,760 Speaker 1: cannot It's like it's like a radio station. You have 313 00:18:30,960 --> 00:18:33,720 Speaker 1: your country hip hop all that you just suddenly can't 314 00:18:33,720 --> 00:18:36,400 Speaker 1: play a country in western song on a hip hop station. 315 00:18:36,720 --> 00:18:38,480 Speaker 1: Look at it gonna turn off your station. And that 316 00:18:38,560 --> 00:18:41,720 Speaker 1: tends to happen to social media. And so because if 317 00:18:41,760 --> 00:18:44,000 Speaker 1: you've got to know who you are through your brand, 318 00:18:44,240 --> 00:18:46,840 Speaker 1: and that's what brand strategists do, and that's why it's 319 00:18:46,880 --> 00:18:50,520 Speaker 1: more that's why it's really important to have a person 320 00:18:50,560 --> 00:18:53,000 Speaker 1: with your visionary. I'm gonna stick with that, and you 321 00:18:53,000 --> 00:18:54,480 Speaker 1: can do with that other word if you want to. 322 00:18:54,640 --> 00:18:58,919 Speaker 1: You are a visionary Dandrum okay, and I and I 323 00:18:58,960 --> 00:19:01,159 Speaker 1: respect you for that. Now, before we get out of here, 324 00:19:01,160 --> 00:19:03,320 Speaker 1: I want to talk about more than an athlete. Uh, 325 00:19:03,440 --> 00:19:06,440 Speaker 1: your your your company that was purchased by the incredible 326 00:19:06,520 --> 00:19:10,640 Speaker 1: Lebron James talked to us about that. Yeah, so more 327 00:19:10,640 --> 00:19:15,840 Speaker 1: than an athlete I created in two thousand and twelve, um, 328 00:19:15,960 --> 00:19:20,719 Speaker 1: more than an athlete derived based off of my journey 329 00:19:20,720 --> 00:19:23,920 Speaker 1: in the sports and entertainment industry. Um. I remember guys 330 00:19:24,000 --> 00:19:28,280 Speaker 1: like plastical Birds, he made a mistake, ridiculed in the media. 331 00:19:28,800 --> 00:19:32,399 Speaker 1: You know, Michael Vick made the mistakes that he made, 332 00:19:32,680 --> 00:19:36,680 Speaker 1: was ridiculed, lost his livelihood um in the media. And 333 00:19:37,280 --> 00:19:41,000 Speaker 1: going through those scenarios and going through those time periods, 334 00:19:41,080 --> 00:19:45,560 Speaker 1: you know, I always was like, gosh, Like, they're human beings. 335 00:19:45,600 --> 00:19:49,520 Speaker 1: People make mistakes. The reason why they're so ridiculed and 336 00:19:49,520 --> 00:19:51,600 Speaker 1: and and so condemned so much is because they're on 337 00:19:51,640 --> 00:19:54,080 Speaker 1: this higher platform. They're visible to the public eye. They 338 00:19:54,080 --> 00:19:57,000 Speaker 1: all play our favorite sports. And it just touched the 339 00:19:57,040 --> 00:20:00,520 Speaker 1: place in my heart to say, gosh, you or human. 340 00:20:00,760 --> 00:20:03,920 Speaker 1: You know, they're more than just athletes. You know, they 341 00:20:04,040 --> 00:20:06,640 Speaker 1: they shouldn't be defined by the talent that they play. 342 00:20:06,680 --> 00:20:09,520 Speaker 1: They have purpose, you know, they have a right to 343 00:20:09,520 --> 00:20:13,520 Speaker 1: who who who make mistakes that as any any one 344 00:20:13,560 --> 00:20:17,280 Speaker 1: of us. And so you know, as I was getting 345 00:20:17,320 --> 00:20:21,159 Speaker 1: involved in my journalism um um business, Michael Vick was 346 00:20:21,200 --> 00:20:24,480 Speaker 1: actually the very first person who gave me an interview 347 00:20:24,560 --> 00:20:27,119 Speaker 1: for By magazine. It was something a small piece on 348 00:20:27,160 --> 00:20:30,560 Speaker 1: how to throw a hail Mary path. In my here 349 00:20:30,600 --> 00:20:33,720 Speaker 1: in the business, I had been around practical births, and 350 00:20:33,960 --> 00:20:36,560 Speaker 1: you know, these were very nice guys. I was always 351 00:20:36,560 --> 00:20:39,959 Speaker 1: respected in the company that I was keeping when I 352 00:20:40,040 --> 00:20:41,600 Speaker 1: was in this in when I you know, when I 353 00:20:41,640 --> 00:20:45,240 Speaker 1: was in this industry early on, and so it became 354 00:20:45,280 --> 00:20:48,320 Speaker 1: a thing for me when I was a rounder and 355 00:20:48,440 --> 00:20:51,080 Speaker 1: athletes like, Wow, you know, these guys are actually cool. 356 00:20:51,119 --> 00:20:54,240 Speaker 1: I'm actually getting a first I v U to who 357 00:20:54,280 --> 00:20:56,600 Speaker 1: these guys are outside the scope of the sports as 358 00:20:56,640 --> 00:20:59,439 Speaker 1: they play. And then as I went on and my 359 00:20:59,480 --> 00:21:03,520 Speaker 1: son are to playing basketball competing at high level, you know, 360 00:21:03,640 --> 00:21:05,920 Speaker 1: it was ball is life. Ball is life. And these 361 00:21:06,000 --> 00:21:09,919 Speaker 1: kids were reclassifying and they weren't eligible to go to 362 00:21:10,000 --> 00:21:12,800 Speaker 1: be properly recruited, or they were having to go to 363 00:21:13,280 --> 00:21:16,359 Speaker 1: other schools to do an additional year. They were switching teams. 364 00:21:16,400 --> 00:21:20,199 Speaker 1: Like the business of of of high level sports and 365 00:21:20,280 --> 00:21:23,600 Speaker 1: a U programs is a whole another story. So as 366 00:21:23,640 --> 00:21:26,520 Speaker 1: I went through to my son's tournament, I talked to 367 00:21:26,600 --> 00:21:29,640 Speaker 1: kids about, you know, what are you gonna do if 368 00:21:29,640 --> 00:21:32,720 Speaker 1: you can't play basketball? Oh, there is nothing. I'm playing basketball. 369 00:21:32,720 --> 00:21:34,359 Speaker 1: I'm going to the league. I'm going to the league. 370 00:21:34,600 --> 00:21:35,959 Speaker 1: And I'm like, but you have to be more than 371 00:21:36,000 --> 00:21:38,560 Speaker 1: an athlete, Like, what are you gonna do if that 372 00:21:38,600 --> 00:21:41,920 Speaker 1: doesn't happen, Oh, there is no there, There isn't anything else. 373 00:21:42,119 --> 00:21:45,640 Speaker 1: And that struck a chord with me. Um. As a result, 374 00:21:46,400 --> 00:21:49,439 Speaker 1: more than the athlete was you know, spoken to my 375 00:21:49,520 --> 00:21:52,199 Speaker 1: spirit and I created it. Knew that it was going 376 00:21:52,280 --> 00:21:56,360 Speaker 1: to be something that was very powerful and impactful. And 377 00:21:56,760 --> 00:22:00,200 Speaker 1: any kind of person creates a business night even n 378 00:22:01,000 --> 00:22:03,600 Speaker 1: nine percent of the time, you create a business either 379 00:22:03,640 --> 00:22:07,040 Speaker 1: with an exit strategy or a hope that some bigger 380 00:22:07,200 --> 00:22:11,040 Speaker 1: company will come in and and buy your company. Right. However, 381 00:22:11,560 --> 00:22:15,480 Speaker 1: it wasn't for me. It wasn't necessarily a decision. It 382 00:22:15,600 --> 00:22:18,640 Speaker 1: was just the steps that were ordered in my path, 383 00:22:19,160 --> 00:22:22,359 Speaker 1: and it just so happened that our missions were aligned. 384 00:22:22,480 --> 00:22:24,240 Speaker 1: Now I'll have to tell you, you know, I have 385 00:22:24,359 --> 00:22:29,400 Speaker 1: to say this though, in all transparency, it wasn't a 386 00:22:29,520 --> 00:22:35,160 Speaker 1: normal journey for more than an athlete Deandra Alex creator 387 00:22:35,280 --> 00:22:38,919 Speaker 1: and more than an athlete uninterrupted, It wasn't it wasn't 388 00:22:39,240 --> 00:22:44,919 Speaker 1: a traditional Um marriage. Um. When I first saw that 389 00:22:45,240 --> 00:22:51,480 Speaker 1: Lebron had associated himself with more than an athletes from 390 00:22:51,560 --> 00:22:55,800 Speaker 1: his perspective, you know, I was excited. I was like, oh, 391 00:22:55,800 --> 00:22:58,199 Speaker 1: I probably can't because I was like, oh, shoot, you know, 392 00:22:58,320 --> 00:23:07,639 Speaker 1: this is like, that's what you said, Alex shoot shot 393 00:23:07,800 --> 00:23:10,200 Speaker 1: that we that, but I need to get the reality 394 00:23:10,280 --> 00:23:13,240 Speaker 1: where I know when the old shoot no, I was 395 00:23:13,280 --> 00:23:15,800 Speaker 1: like oh yeah. I was like oh, but so many 396 00:23:15,840 --> 00:23:19,160 Speaker 1: people d ms me and and tagged me in his post. 397 00:23:19,200 --> 00:23:21,240 Speaker 1: I was excited, like hey, yes, because I was in 398 00:23:21,280 --> 00:23:24,880 Speaker 1: the process of creating my performance wearline and I'm like, yes, 399 00:23:24,920 --> 00:23:27,560 Speaker 1: let's get Lebron James a shirt. You know, everybody was 400 00:23:27,600 --> 00:23:29,280 Speaker 1: tagging him and so on and so forth, but nothing 401 00:23:29,359 --> 00:23:31,520 Speaker 1: ever happened as a result of that, you know. And 402 00:23:31,640 --> 00:23:35,800 Speaker 1: fast forward, you know, I somebody sends me a video 403 00:23:35,800 --> 00:23:37,880 Speaker 1: on one of my ambassadors, um he used to play 404 00:23:37,920 --> 00:23:40,480 Speaker 1: for the Panthers. He sent me a video he said, 405 00:23:40,560 --> 00:23:45,000 Speaker 1: d look, and it was that video that went viral 406 00:23:45,080 --> 00:23:47,840 Speaker 1: of Lebron dancing. I think it was maybe a kickball 407 00:23:47,960 --> 00:23:50,200 Speaker 1: charity game and he had the shirt on more than 408 00:23:50,240 --> 00:23:55,440 Speaker 1: an athlete. And I burst into tears. Absolutely, I burst 409 00:23:55,480 --> 00:23:59,879 Speaker 1: into tears because I'm like, this is and it was 410 00:24:00,000 --> 00:24:02,439 Speaker 1: and a burst in the tears of happiness. It was 411 00:24:02,480 --> 00:24:05,199 Speaker 1: another burst in the tears of ocean. You know what 412 00:24:05,240 --> 00:24:09,480 Speaker 1: I mean That I'm seeing my brand something that I've 413 00:24:10,000 --> 00:24:12,600 Speaker 1: worked on since two thousand and twelve, that sent me 414 00:24:12,640 --> 00:24:15,520 Speaker 1: and my son, that supported me and my son, you know, 415 00:24:15,760 --> 00:24:19,560 Speaker 1: on this on this humongous one of the best athletes 416 00:24:19,600 --> 00:24:21,919 Speaker 1: in the world. I was confused on whether or not, 417 00:24:22,280 --> 00:24:24,120 Speaker 1: like should I be happy about it? Should I be mad? 418 00:24:24,280 --> 00:24:27,960 Speaker 1: So UM it went from that. Then they went on 419 00:24:28,000 --> 00:24:31,520 Speaker 1: this world tour more than an athlete last summer. I 420 00:24:31,640 --> 00:24:34,520 Speaker 1: was like, I was devastated, you know what I mean. 421 00:24:34,800 --> 00:24:38,280 Speaker 1: And as a result of that and just walking in 422 00:24:38,359 --> 00:24:44,000 Speaker 1: my journey UM, the connection came. The president for Uninterrupted 423 00:24:44,200 --> 00:24:49,520 Speaker 1: flew to UM North Carolina, sat down with me and 424 00:24:49,720 --> 00:24:53,520 Speaker 1: we talked about it. And as a result of that 425 00:24:53,680 --> 00:24:57,440 Speaker 1: meeting with him, I felt very empowered and felt like 426 00:24:57,520 --> 00:25:01,200 Speaker 1: our missions were aligned and I would be able to 427 00:25:01,280 --> 00:25:07,000 Speaker 1: continue working with my brand, but it being produced by 428 00:25:07,040 --> 00:25:09,520 Speaker 1: a higher platform because at this time, more than an 429 00:25:09,560 --> 00:25:12,800 Speaker 1: athlete was Lebron James. Like, there was nothing I can do, 430 00:25:13,240 --> 00:25:17,080 Speaker 1: you know, two, there was nothing that I can do 431 00:25:18,119 --> 00:25:22,119 Speaker 1: to disassociate his name with more than an athlete, And 432 00:25:22,160 --> 00:25:24,840 Speaker 1: I didn't even know necessarily if I wanted to, because 433 00:25:25,080 --> 00:25:28,560 Speaker 1: it was powerful for me like that this major athlete 434 00:25:30,400 --> 00:25:32,760 Speaker 1: was a voice for more than an athlete, if that 435 00:25:32,800 --> 00:25:36,000 Speaker 1: makes any sense. Absolutely absolutely. You know, it's like you know, 436 00:25:36,200 --> 00:25:38,480 Speaker 1: it's some things that there's some things you wish for, 437 00:25:38,800 --> 00:25:40,919 Speaker 1: and when it happens, you realize, oh, I didn't know 438 00:25:40,960 --> 00:25:44,200 Speaker 1: it's gonna be like this, right, I've spoken into fruition, 439 00:25:44,320 --> 00:25:46,399 Speaker 1: not even knowing that. I was like, Okay, Nike, he's 440 00:25:46,440 --> 00:25:49,320 Speaker 1: gonna buy this one day, added, some big company is 441 00:25:49,320 --> 00:25:52,280 Speaker 1: gonna come and buy this one day, not really realizing 442 00:25:52,320 --> 00:25:57,080 Speaker 1: that for the visionary um, not really realizing that you 443 00:25:57,080 --> 00:25:58,800 Speaker 1: want to keep your horns in it and that that's 444 00:25:58,840 --> 00:26:02,000 Speaker 1: really important because this is you nurture, this is something 445 00:26:02,040 --> 00:26:04,720 Speaker 1: you created. Is it started and you know, just a 446 00:26:04,840 --> 00:26:07,879 Speaker 1: dream and people looked at you and questioned you? And 447 00:26:08,280 --> 00:26:09,760 Speaker 1: what does that mean? More than an athlete? You have 448 00:26:09,760 --> 00:26:13,639 Speaker 1: to explain people, is more than this morning? He explained, explained, 449 00:26:13,680 --> 00:26:16,680 Speaker 1: explain you get try to explain it. I think that 450 00:26:16,840 --> 00:26:19,520 Speaker 1: I think the title means explains what is more than 451 00:26:19,560 --> 00:26:23,320 Speaker 1: an athlete? More than an athlete? And then and then 452 00:26:23,440 --> 00:26:27,560 Speaker 1: the then the the most influential athlete modern athlete and 453 00:26:27,680 --> 00:26:31,840 Speaker 1: Lebron James And that's influmential from from financial from an entrepreneur, 454 00:26:31,920 --> 00:26:35,640 Speaker 1: from entertainment, from a political standpoint, says, Hey, I want 455 00:26:35,680 --> 00:26:38,200 Speaker 1: to be a part of that, because that represents what 456 00:26:38,280 --> 00:26:41,160 Speaker 1: I've been saying all my life since I was playing 457 00:26:41,240 --> 00:26:43,760 Speaker 1: high school. When I got my boars, Maverick and Rich 458 00:26:43,800 --> 00:26:45,880 Speaker 1: Paul and all of us got together and we said, 459 00:26:45,960 --> 00:26:47,639 Speaker 1: this is what we want to do. We want I 460 00:26:47,680 --> 00:26:49,720 Speaker 1: want my brand when I walk away from this. The 461 00:26:50,000 --> 00:26:52,720 Speaker 1: representation of being more than an athlete is what Magic 462 00:26:52,800 --> 00:26:55,399 Speaker 1: Johnson says. All these people who go out there and 463 00:26:55,359 --> 00:26:59,800 Speaker 1: who are very powerful individuals who have learned that athleticism 464 00:26:59,840 --> 00:27:03,399 Speaker 1: has allowed them to open the door, they want to 465 00:27:03,400 --> 00:27:06,760 Speaker 1: stay there after they stopped driveling the basketball, stop throwing 466 00:27:06,760 --> 00:27:09,880 Speaker 1: a football, stop tackling somebody, to stop hitting the home run. 467 00:27:10,240 --> 00:27:13,520 Speaker 1: And that's really you have a powerful mantra that you created. 468 00:27:13,880 --> 00:27:15,800 Speaker 1: And I'm just glad you took time to share your 469 00:27:15,840 --> 00:27:18,080 Speaker 1: story and and know that you can always come back 470 00:27:18,080 --> 00:27:20,800 Speaker 1: on my show and communicate and you know, be real 471 00:27:20,800 --> 00:27:28,600 Speaker 1: about it. You know, mis visionary all that for your visionary. Okay, 472 00:27:28,600 --> 00:27:32,560 Speaker 1: So thank you for having me. I truly appreciate it. Uh. 473 00:27:32,760 --> 00:27:35,000 Speaker 1: I could definitely say it was a little bit nervous, 474 00:27:35,119 --> 00:27:38,960 Speaker 1: but you definitely have gave me a warm welcome and 475 00:27:39,119 --> 00:27:41,920 Speaker 1: I absolutely had a wonderful time it's great. You're special. 476 00:27:42,000 --> 00:27:43,879 Speaker 1: And like I said that, it's great. They all right, 477 00:27:43,880 --> 00:27:46,520 Speaker 1: all right. If you wouldn't have said Steve Harvey's show, 478 00:27:46,560 --> 00:27:49,080 Speaker 1: I wouldn't. I would have walked away going, oh, she 479 00:27:49,119 --> 00:27:51,520 Speaker 1: looked familiar to me. But then when you when you 480 00:27:51,560 --> 00:27:54,000 Speaker 1: connected the dot, that's great that I bet your way 481 00:27:54,000 --> 00:27:56,240 Speaker 1: back then in the casual setting and to see the 482 00:27:56,320 --> 00:27:58,879 Speaker 1: success and how I work that you're following your passion. 483 00:27:58,880 --> 00:28:01,080 Speaker 1: And really it wasn't sitting over there wrapping. It was 484 00:28:01,200 --> 00:28:03,160 Speaker 1: not setting over to trying to act what you're doing 485 00:28:03,240 --> 00:28:05,520 Speaker 1: right now. You're change your lives and you change your 486 00:28:05,520 --> 00:28:07,919 Speaker 1: lives at such high levels. And uh, and you've been, 487 00:28:08,440 --> 00:28:10,920 Speaker 1: by the way, a great parent too. Okay, and keep 488 00:28:10,920 --> 00:28:17,880 Speaker 1: winning all right, December, Yes we did it from college 489 00:28:18,240 --> 00:28:20,720 Speaker 1: also also great talk, Su