1 00:00:00,280 --> 00:00:03,760 Speaker 1: This is the business of sports. Should Major League Baseball 2 00:00:04,000 --> 00:00:06,840 Speaker 1: shorten up the season? How do we present football to 3 00:00:06,920 --> 00:00:08,920 Speaker 1: the audience of the future. I don't think that most 4 00:00:08,920 --> 00:00:11,640 Speaker 1: players understand the power that they have. Michael Barr. The 5 00:00:11,720 --> 00:00:15,520 Speaker 1: future of IndyCar racing is looking bright. Scott Sashnik very 6 00:00:15,560 --> 00:00:18,959 Speaker 1: basic math here, more bidders means more money. Evan Nobody Williams. 7 00:00:18,960 --> 00:00:22,079 Speaker 1: The team value has essentially quadrupled, and the leaders in 8 00:00:22,120 --> 00:00:25,480 Speaker 1: the sports industry time to bring in our guest, al Steinbrunner, 9 00:00:25,600 --> 00:00:29,320 Speaker 1: National Hockey League Commissioner Gary Betman, Atlanta Braves president Derek Schiller, 10 00:00:29,400 --> 00:00:35,440 Speaker 1: Patriots President Jonathan Kraft. Bloomberg Business of Sports from Bloomberg Radio. Hello, 11 00:00:35,479 --> 00:00:38,640 Speaker 1: I'm Scott, I'm Evan, Nobby Williams, and I'm Michael Barr. 12 00:00:38,640 --> 00:00:41,400 Speaker 1: And this is the Bloomberg Business of Sports podcast where 13 00:00:42,360 --> 00:00:46,400 Speaker 1: we man come on, I come back and then nothing 14 00:00:46,120 --> 00:00:55,200 Speaker 1: nothing that you don't get, anything you didn't know we knew, 15 00:00:59,680 --> 00:01:06,360 Speaker 1: my man, Nothing day, Happy birthday with a big old 16 00:01:06,400 --> 00:01:14,240 Speaker 1: Medina bowl. Thank you, guys. I'm ashamed to tell you, Okay, 17 00:01:14,280 --> 00:01:17,800 Speaker 1: you're not gonna it's only depressive today because you look 18 00:01:17,880 --> 00:01:20,839 Speaker 1: so good at me. You're celebrating having you back as well. 19 00:01:21,000 --> 00:01:25,520 Speaker 1: It's everybody's back who it's always though a pain when 20 00:01:25,560 --> 00:01:29,000 Speaker 1: it's your birthdays on tax day? Yes, yeah, because I 21 00:01:29,200 --> 00:01:31,360 Speaker 1: remember when my father was One time it was like 22 00:01:31,400 --> 00:01:33,040 Speaker 1: that and he was in a grumpy mood and he 23 00:01:33,080 --> 00:01:35,240 Speaker 1: was trying to fill out his taxes and we were 24 00:01:35,319 --> 00:01:37,320 Speaker 1: running now like nine o'clock. And that was back in 25 00:01:37,360 --> 00:01:39,560 Speaker 1: the day what still is where you know, you had 26 00:01:39,560 --> 00:01:44,120 Speaker 1: to get your tax return postmark before midnight. So he 27 00:01:44,160 --> 00:01:45,560 Speaker 1: had to get there and fill it out. And this 28 00:01:45,600 --> 00:01:48,840 Speaker 1: is when calculators were new. And he was mad, and 29 00:01:48,840 --> 00:01:52,080 Speaker 1: I said, Dad, where's my chemicals? And he took a 30 00:01:52,120 --> 00:01:55,560 Speaker 1: twinkie that was on top of the refrigerator. Excuse me 31 00:01:55,600 --> 00:01:58,320 Speaker 1: for saying it this way, he said, here's your damn cake. 32 00:01:58,440 --> 00:02:00,600 Speaker 1: Now I'm trying to do my taxes, all right. Stop 33 00:02:01,560 --> 00:02:03,640 Speaker 1: that that's what happened when you like about nine years, 34 00:02:03,680 --> 00:02:05,440 Speaker 1: I'm starting to get a glimpse into why bar is 35 00:02:05,480 --> 00:02:08,639 Speaker 1: the way I'm saying I got it. Well, let's talk 36 00:02:08,680 --> 00:02:12,160 Speaker 1: about I have to forgive me Chris Rock. But Tiger 37 00:02:12,200 --> 00:02:16,600 Speaker 1: went Tiger, let's talk about what happened in his win 38 00:02:16,760 --> 00:02:19,280 Speaker 1: for the fifth Green jacket. Yeah, why don't we hear 39 00:02:19,280 --> 00:02:27,800 Speaker 1: a little jim nance first come back complete the fifth 40 00:02:27,880 --> 00:02:33,240 Speaker 1: green jacket for Tiger Woods. Did you get any goose 41 00:02:33,240 --> 00:02:36,320 Speaker 1: pimples when watching it or reading about it? You know me, right, 42 00:02:37,000 --> 00:02:40,360 Speaker 1: you know me? No? No, no, Actually I got home 43 00:02:40,400 --> 00:02:43,079 Speaker 1: and I did watch it. Jackson was playing Fortnite, so 44 00:02:43,080 --> 00:02:45,680 Speaker 1: I watched it on my phone. But I will say 45 00:02:45,919 --> 00:02:47,799 Speaker 1: for most of the day I was around a lot 46 00:02:47,800 --> 00:02:51,440 Speaker 1: of finance folks, a lot of sports and finance folks, 47 00:02:51,440 --> 00:02:55,680 Speaker 1: and everybody was checking Twitter or running to see TV 48 00:02:56,200 --> 00:03:01,560 Speaker 1: or whatever. It's certainly captured the attend and of golf 49 00:03:01,560 --> 00:03:04,760 Speaker 1: fans and non fans alike. But you know me, I'm 50 00:03:04,800 --> 00:03:08,240 Speaker 1: not getting Yeah, I think non fans. There is the 51 00:03:08,280 --> 00:03:11,480 Speaker 1: interesting thing. It's funny to me that Tiger hasn't won 52 00:03:11,480 --> 00:03:15,200 Speaker 1: a major in eleven years. The sports seems as reliant 53 00:03:15,240 --> 00:03:17,800 Speaker 1: on him today in two thousand nineteen as it did 54 00:03:17,880 --> 00:03:21,080 Speaker 1: in two if not more. You know, back then we 55 00:03:21,080 --> 00:03:24,079 Speaker 1: were talking about the you know, the thirty to boost 56 00:03:24,120 --> 00:03:26,440 Speaker 1: in ratings you got every Sunday when Tiger Woods was 57 00:03:26,480 --> 00:03:28,920 Speaker 1: in contention. That certainly seems to still be the case. 58 00:03:29,040 --> 00:03:31,480 Speaker 1: Right there. There are young players who are interesting, who 59 00:03:31,480 --> 00:03:35,120 Speaker 1: are certainly very talented. Um but nobody seems to have 60 00:03:35,160 --> 00:03:38,120 Speaker 1: been able to fill the void that Tiger Woods left 61 00:03:38,160 --> 00:03:40,320 Speaker 1: when he when he went through his lean years, and 62 00:03:40,360 --> 00:03:42,320 Speaker 1: now that he's back, he's once again you know the 63 00:03:42,840 --> 00:03:45,520 Speaker 1: thing that golf ratings are gonna hinge on. We're going 64 00:03:45,600 --> 00:03:47,280 Speaker 1: to talk more about that, but we got to talk 65 00:03:47,280 --> 00:03:51,080 Speaker 1: about Tiger Woods and talking about what it means to 66 00:03:51,160 --> 00:03:56,200 Speaker 1: win the Masters at age forty three just unreal, to 67 00:03:56,240 --> 00:04:00,360 Speaker 1: be honest with you, it's you know, it's just whole 68 00:04:02,040 --> 00:04:04,960 Speaker 1: tournament has meant so much to me over the years, 69 00:04:06,720 --> 00:04:10,240 Speaker 1: coming here in the first time, and you know, to 70 00:04:10,240 --> 00:04:14,280 Speaker 1: play as an amateur winning in and then come full 71 00:04:14,320 --> 00:04:17,159 Speaker 1: circle twent two years later be able to do it again. 72 00:04:18,839 --> 00:04:23,600 Speaker 1: It's amazing because we're talking about a man who was 73 00:04:23,720 --> 00:04:26,320 Speaker 1: on top of the golf game and then all of 74 00:04:26,360 --> 00:04:29,680 Speaker 1: a sudden, the bottom just dropped. Between injuries. Of course, 75 00:04:29,720 --> 00:04:32,039 Speaker 1: we know all of the personal issues that he went 76 00:04:32,080 --> 00:04:36,640 Speaker 1: through with a very public divorce, and he fell out 77 00:04:36,640 --> 00:04:38,920 Speaker 1: of the ranking, not out of just the top one, 78 00:04:39,640 --> 00:04:41,320 Speaker 1: he fell out of the ranking, out of the top 79 00:04:41,440 --> 00:04:45,920 Speaker 1: one thousand, and he lost sponsorships left and right because 80 00:04:45,920 --> 00:04:50,080 Speaker 1: of all of this, and now hopefully he's gonna be 81 00:04:50,160 --> 00:04:51,800 Speaker 1: back on his game. I think a lot of people 82 00:04:51,800 --> 00:04:55,000 Speaker 1: don't realize how bad things got for two years ago. 83 00:04:55,160 --> 00:04:57,919 Speaker 1: Every year the Masters host a dinner for you know, 84 00:04:58,040 --> 00:05:01,359 Speaker 1: previous winners. Two years go, when Tiger went to that dinner, 85 00:05:01,400 --> 00:05:03,680 Speaker 1: he could barely sit still in his seat. He was 86 00:05:03,680 --> 00:05:06,440 Speaker 1: in so much pain. I believe he told people at 87 00:05:06,480 --> 00:05:09,400 Speaker 1: that dinner, I may never play golf ever again. Body 88 00:05:09,440 --> 00:05:14,320 Speaker 1: here ever had back surgery or injured your neck. I mean, 89 00:05:14,839 --> 00:05:19,560 Speaker 1: you sneeze, you cough, It affects everything. And he did 90 00:05:19,560 --> 00:05:22,200 Speaker 1: it four times. And to minimize the yeah, exactly. You 91 00:05:22,200 --> 00:05:24,119 Speaker 1: know what, who who was the big the famous saying 92 00:05:24,160 --> 00:05:26,360 Speaker 1: was that they're the only mayor or the only minor 93 00:05:26,400 --> 00:05:29,480 Speaker 1: surgeries on somebody else. Yeah, I don't care what they 94 00:05:29,480 --> 00:05:32,960 Speaker 1: say about minor surgery is somebody who's had their shoulder redone. 95 00:05:33,360 --> 00:05:37,880 Speaker 1: It is remarkable what he has done and what many 96 00:05:37,920 --> 00:05:39,760 Speaker 1: athletes do just to come back and play, but to 97 00:05:39,839 --> 00:05:43,120 Speaker 1: be at the highest level. Remarkable. And Michael, you mentioned 98 00:05:43,320 --> 00:05:46,520 Speaker 1: that the sponsors a lot of different companies backing Tiger 99 00:05:46,520 --> 00:05:49,000 Speaker 1: Woods the two thousand nineteen version than Tiger Woods the 100 00:05:49,000 --> 00:05:52,719 Speaker 1: two thousand eight version. One of the mainstays is Nike. Uh. 101 00:05:53,200 --> 00:05:55,680 Speaker 1: People saw him in that red Nike shirt yesterday, like 102 00:05:55,760 --> 00:05:58,320 Speaker 1: he was today's world that had that commercial ready. All 103 00:05:59,560 --> 00:06:01,960 Speaker 1: that would have better is if they weren't so quick, 104 00:06:02,240 --> 00:06:04,440 Speaker 1: if they were sort of like the one shining moment 105 00:06:04,680 --> 00:06:07,039 Speaker 1: of CBS where if they could have had like the 106 00:06:07,120 --> 00:06:10,600 Speaker 1: hugging of the kids in the commercial, like fade from 107 00:06:10,640 --> 00:06:12,599 Speaker 1: the hugging of the dad to the hugging of the kids, 108 00:06:13,279 --> 00:06:15,560 Speaker 1: that would have really then I might have been like, 109 00:06:17,400 --> 00:06:21,680 Speaker 1: but but but I understand it was pre done, but 110 00:06:21,760 --> 00:06:24,920 Speaker 1: I had some of that tape ready to roll. Maybe 111 00:06:24,960 --> 00:06:27,160 Speaker 1: if you had to wait three four five minutes might 112 00:06:27,200 --> 00:06:29,920 Speaker 1: have been even more effective. Or even that part where 113 00:06:29,920 --> 00:06:32,960 Speaker 1: he's walking with his son. Yeah, and there's the Nike 114 00:06:33,080 --> 00:06:36,400 Speaker 1: logos that both showing they're walking away. Yeah. I mean, 115 00:06:36,760 --> 00:06:41,800 Speaker 1: clearly the emotional heart string moment was the daughter and 116 00:06:41,839 --> 00:06:45,000 Speaker 1: the son and the mom. You know what story about 117 00:06:45,080 --> 00:06:48,200 Speaker 1: this that about on the business side that really intrigues 118 00:06:48,240 --> 00:06:52,200 Speaker 1: me is that, of course his clubs are tailor mate 119 00:06:53,160 --> 00:06:57,520 Speaker 1: he but this goes back to Adidas or Adidas whichever 120 00:06:57,520 --> 00:07:00,640 Speaker 1: where you want to say it. They bought Taylor made 121 00:07:01,200 --> 00:07:05,600 Speaker 1: from a French company back in one point four billion dollars, 122 00:07:05,680 --> 00:07:08,960 Speaker 1: So all of this goes through with the drama, and 123 00:07:09,000 --> 00:07:12,160 Speaker 1: then in sixteen they say, well, we're ready to sell it. 124 00:07:12,200 --> 00:07:16,240 Speaker 1: Took them a year to find a buyer. So KPS, 125 00:07:17,120 --> 00:07:20,160 Speaker 1: which is a private equity firm, bought it for like 126 00:07:20,240 --> 00:07:23,520 Speaker 1: four thirty something million dollars along with two other entities, 127 00:07:23,840 --> 00:07:27,040 Speaker 1: and now all of a sudden, bam, here we go. 128 00:07:27,240 --> 00:07:31,120 Speaker 1: I mean, granted, I'm sure that they're thinking at Adidas, 129 00:07:31,320 --> 00:07:33,520 Speaker 1: did we sell too quickly? But do you think people 130 00:07:33,520 --> 00:07:35,040 Speaker 1: are gonna run out and buy the two thousand dollar 131 00:07:35,120 --> 00:07:38,560 Speaker 1: clubs right now because Tiger won the Masters? Yes? You do? Oh, yes, 132 00:07:38,640 --> 00:07:41,480 Speaker 1: I do. Okay, Yeah, Let's let's look six months from 133 00:07:41,520 --> 00:07:44,640 Speaker 1: now and see if we can track Taylor Made club sets. 134 00:07:44,800 --> 00:07:46,960 Speaker 1: Adidas wanted to get out of the golf business as 135 00:07:47,000 --> 00:07:50,000 Speaker 1: a whole practical yeah, which like you did. Yeah. The 136 00:07:50,040 --> 00:07:52,400 Speaker 1: reason that Tiger is with Taylor Made now is because 137 00:07:52,480 --> 00:07:54,800 Speaker 1: Nike said, look, we're no longer making golf just two 138 00:07:54,800 --> 00:07:58,080 Speaker 1: small parts bags clubs. We're not gonna do it. Um. Yeah, 139 00:07:58,320 --> 00:08:00,360 Speaker 1: I think Michael's right. This is a This is doubtedly 140 00:08:00,400 --> 00:08:02,080 Speaker 1: a good thing for Taylor Made. This will this will 141 00:08:02,080 --> 00:08:04,520 Speaker 1: help himself clubs for sure, in the same way that 142 00:08:04,560 --> 00:08:07,280 Speaker 1: you know, people buy the shoe Lebron James wars because 143 00:08:07,440 --> 00:08:09,760 Speaker 1: it's the shoe Lebron James worse. I think people will 144 00:08:09,760 --> 00:08:11,720 Speaker 1: buy the ball that Tiger Woods uses and the club 145 00:08:11,760 --> 00:08:14,200 Speaker 1: the tiger Woods uses because they are the things that 146 00:08:14,200 --> 00:08:16,400 Speaker 1: that Tiger Woods uses. You met what you mentioned the ball? 147 00:08:16,440 --> 00:08:19,360 Speaker 1: Can we jump into what we were talking about? Fun? 148 00:08:19,440 --> 00:08:22,520 Speaker 1: So yeah, I called Ken Golden over at Golden Auctions. 149 00:08:22,800 --> 00:08:25,680 Speaker 1: So I'm just curious, what would the ball that he 150 00:08:25,760 --> 00:08:27,880 Speaker 1: used to finish the round go for us? So he reached, 151 00:08:27,880 --> 00:08:30,640 Speaker 1: I'm always fascinated by this, like wherever the final ball 152 00:08:30,760 --> 00:08:33,800 Speaker 1: or whatever ends up. So I bent down obviously picked 153 00:08:33,800 --> 00:08:34,839 Speaker 1: it up out of the hole. He put it into 154 00:08:34,840 --> 00:08:38,480 Speaker 1: his pocket, which is made by Bridge Stone. So Ken 155 00:08:38,480 --> 00:08:41,680 Speaker 1: Golden tells me his his brain tells him it's a 156 00:08:41,679 --> 00:08:47,320 Speaker 1: two hundred thousand dollar ball. But because the golf fans 157 00:08:48,600 --> 00:08:53,520 Speaker 1: make so much money, the significant part of the golfing 158 00:08:53,600 --> 00:08:57,439 Speaker 1: community is affluent, he says that it could go as 159 00:08:57,480 --> 00:09:00,400 Speaker 1: high as five hundred thousand. Oh my god, and they 160 00:09:00,440 --> 00:09:07,480 Speaker 1: retail for forty four. But this could be a five 161 00:09:07,720 --> 00:09:10,720 Speaker 1: hundred thousand dollar ball. Does anybody know? By the way, 162 00:09:10,760 --> 00:09:13,320 Speaker 1: speaking of the golf balls, remember the one where he 163 00:09:13,400 --> 00:09:16,240 Speaker 1: was at the Master's and he made this incredible put 164 00:09:16,280 --> 00:09:19,120 Speaker 1: the Nike that the mikey that's stuck for a brief second. 165 00:09:19,640 --> 00:09:22,880 Speaker 1: Did that ball ever sell? I don't know. I don't know. 166 00:09:23,040 --> 00:09:25,680 Speaker 1: He he Uh. Tiger has a deal with Upper Deck 167 00:09:25,760 --> 00:09:29,280 Speaker 1: that to sell memorabilia through them. Um. I don't they 168 00:09:29,280 --> 00:09:32,040 Speaker 1: do a lot of like signed golf balls or signed photos. 169 00:09:32,440 --> 00:09:35,240 Speaker 1: I don't know how much like actual like game used 170 00:09:35,480 --> 00:09:38,960 Speaker 1: or course used memorabilia out there. Um, but yeah, I 171 00:09:38,960 --> 00:09:41,040 Speaker 1: mean there's no question that you know, if you're golf 172 00:09:41,040 --> 00:09:44,120 Speaker 1: fans of affluent demographic, if they could get their hands 173 00:09:44,160 --> 00:09:47,319 Speaker 1: on some authentic Tiger. If I was, if I was 174 00:09:47,360 --> 00:09:48,960 Speaker 1: gutting like Tiger one of these people, you know what, 175 00:09:49,040 --> 00:09:51,560 Speaker 1: I would have somebody on my payroll, my my caddy, whoever. 176 00:09:51,640 --> 00:09:52,760 Speaker 1: That is one of the things you need to do. 177 00:09:53,200 --> 00:09:56,719 Speaker 1: Like I need everything just certified as soon as I 178 00:09:56,760 --> 00:09:58,880 Speaker 1: step off the course, Like, here's the ball hit every 179 00:09:58,920 --> 00:10:03,199 Speaker 1: club in my bag? My bag? Yeah, I want a 180 00:10:03,240 --> 00:10:05,840 Speaker 1: hologram on everything. This This is what I wore during 181 00:10:05,880 --> 00:10:08,439 Speaker 1: the Masters, so nobody else can say it. Medina, come 182 00:10:08,480 --> 00:10:09,960 Speaker 1: on in what do you have one one? Now? I 183 00:10:10,000 --> 00:10:13,319 Speaker 1: just want to know they can't keep their winning ball 184 00:10:13,400 --> 00:10:17,200 Speaker 1: or they're winning belongs to him. Okay, because I don't 185 00:10:17,200 --> 00:10:20,800 Speaker 1: know if some certain sports organizations, if they require YouTube 186 00:10:20,840 --> 00:10:23,600 Speaker 1: no no no no no no. Normally, like you've seen 187 00:10:23,600 --> 00:10:26,520 Speaker 1: in baseball, where you know, let's just say first basis 188 00:10:26,600 --> 00:10:28,199 Speaker 1: the ground out, they throw, the first base, they win 189 00:10:28,240 --> 00:10:30,040 Speaker 1: the World Series. The big ones were the Red Sox 190 00:10:30,120 --> 00:10:34,520 Speaker 1: and the Cubs. Obviously, technically those balls belong to the club, 191 00:10:35,200 --> 00:10:38,120 Speaker 1: so if they wanted to tell of the player, you 192 00:10:38,160 --> 00:10:40,480 Speaker 1: can't have that on your mantel. You can't sell it. 193 00:10:40,520 --> 00:10:44,040 Speaker 1: That belongs to us. They could, so that that is 194 00:10:44,080 --> 00:10:46,520 Speaker 1: a possibility. Does that still go for a little side 195 00:10:46,520 --> 00:10:50,360 Speaker 1: step here? The winning touchdown? Like with the NFL home team, 196 00:10:50,679 --> 00:10:53,400 Speaker 1: you get to use the team on offense. This would 197 00:10:53,400 --> 00:10:54,800 Speaker 1: be this would be actually fun if you ever won 198 00:10:54,920 --> 00:10:56,920 Speaker 1: won a Super Bowl, like on an interception on the 199 00:10:57,000 --> 00:11:00,480 Speaker 1: pick six, because each team supplies the own their own 200 00:11:00,520 --> 00:11:03,520 Speaker 1: ball for the offense. So let's just say it was like, 201 00:11:03,880 --> 00:11:06,840 Speaker 1: I know, this doesn't happen for fun's sake, Jets and Giants. 202 00:11:07,440 --> 00:11:09,599 Speaker 1: Let's say the Giants are going in, Eli throws a 203 00:11:09,640 --> 00:11:11,520 Speaker 1: pick a Jet takes it the other way. Can the 204 00:11:11,559 --> 00:11:14,320 Speaker 1: Giants say we want our ball back that's a good 205 00:11:14,400 --> 00:11:18,280 Speaker 1: that's a good point. Yeah, I wonder about that. That 206 00:11:18,280 --> 00:11:21,120 Speaker 1: would be that would be kind of fun. Anyway, another question, 207 00:11:21,320 --> 00:11:24,959 Speaker 1: another interesting note on on Tiger Woods golf fans will 208 00:11:25,000 --> 00:11:28,120 Speaker 1: know a couple couple months ago, over Thanksgiving break, he 209 00:11:28,559 --> 00:11:31,480 Speaker 1: and Phil had this head to head matchup um for 210 00:11:31,559 --> 00:11:34,960 Speaker 1: nine million dollars. You know, it was done by by Turner. Turner. 211 00:11:35,559 --> 00:11:37,160 Speaker 1: Turner kind of build it as the kind of the 212 00:11:37,200 --> 00:11:39,840 Speaker 1: future of a sports broadcast, and it was clear at 213 00:11:39,840 --> 00:11:41,839 Speaker 1: the time that this would not be the only time 214 00:11:42,240 --> 00:11:44,520 Speaker 1: we saw Tiger Woods doing kind of these one off 215 00:11:44,520 --> 00:11:49,040 Speaker 1: exhibition a lot of money gambling incorporated into the broadcast 216 00:11:49,080 --> 00:11:53,480 Speaker 1: type things. I would imagine this victory for Tiger Woods 217 00:11:53,480 --> 00:11:57,559 Speaker 1: at the Masters only makes those properties much more valuable. 218 00:11:57,640 --> 00:11:59,600 Speaker 1: Right Whether he wants to do another head to head 219 00:11:59,600 --> 00:12:01,680 Speaker 1: with Phil, if they want to do a team thing, 220 00:12:01,840 --> 00:12:05,160 Speaker 1: Tiger and Phil verse Rory at this point speed whatever 221 00:12:05,440 --> 00:12:08,840 Speaker 1: they want to do. His his star is high right now. 222 00:12:08,960 --> 00:12:12,000 Speaker 1: Anything you have on TV with Tiger Woods golfing in 223 00:12:12,040 --> 00:12:14,240 Speaker 1: it is going to you know, what's fun Before we transition, 224 00:12:14,280 --> 00:12:16,000 Speaker 1: we're actually going to find out the identity the guy 225 00:12:16,000 --> 00:12:19,560 Speaker 1: who bet or a woman who bet? Yes, yes, Yeah, 226 00:12:19,600 --> 00:12:21,280 Speaker 1: it's a man. Okay. William Hill said, we're gonna have 227 00:12:21,320 --> 00:12:24,000 Speaker 1: a public, big check signing thing. That's been kind. I 228 00:12:24,000 --> 00:12:25,320 Speaker 1: want to see that. I want to see kind of fun. 229 00:12:25,840 --> 00:12:28,440 Speaker 1: By the way, Van Duel, they lost about two million 230 00:12:28,520 --> 00:12:33,200 Speaker 1: dollars because Tiger Woods won because people started making bets 231 00:12:33,200 --> 00:12:36,360 Speaker 1: on them, and I think DraftKings, I don't know what 232 00:12:36,400 --> 00:12:40,520 Speaker 1: they were thinking. They put up plus two hundred for 233 00:12:40,840 --> 00:12:44,080 Speaker 1: bet for Tiger Woods to win. Now, the maximum that 234 00:12:44,120 --> 00:12:46,480 Speaker 1: you could bet was only two hundred dollars, but a 235 00:12:46,559 --> 00:12:49,120 Speaker 1: lot of people did it. Absolutely And as Evan Well 236 00:12:49,160 --> 00:12:51,319 Speaker 1: knows and has told me in the audience a million times, 237 00:12:51,720 --> 00:12:53,839 Speaker 1: Tiger Woods has been very good to the bookmakers over 238 00:12:53,880 --> 00:12:56,600 Speaker 1: the year because people slunk down their five, ten, twenty 239 00:12:56,640 --> 00:12:58,640 Speaker 1: bucks whatever. And I told him I was going to 240 00:12:58,800 --> 00:13:01,720 Speaker 1: share the line that Joe Aloof, former owner of The 241 00:13:01,760 --> 00:13:04,760 Speaker 1: Palms and the Sacramento Kings, now part owner of the 242 00:13:04,840 --> 00:13:07,840 Speaker 1: Vegas Golden Knights, has told me many many times there's 243 00:13:07,880 --> 00:13:10,480 Speaker 1: only one way to make money in a casino, and 244 00:13:10,480 --> 00:13:13,480 Speaker 1: that is to own it. Don't feel bad for the 245 00:13:13,520 --> 00:13:15,720 Speaker 1: sports books when you read the headlines. They lost lost 246 00:13:15,720 --> 00:13:18,280 Speaker 1: a couple of million dollars. They're doing okay. In fact, 247 00:13:18,320 --> 00:13:20,040 Speaker 1: they use that to get people to come in and 248 00:13:20,080 --> 00:13:24,600 Speaker 1: bet I like that. Uh, team valuations for the NBA, 249 00:13:25,320 --> 00:13:30,840 Speaker 1: they're kicking NBA. See what I did there? I don't okay, 250 00:13:29,679 --> 00:13:38,160 Speaker 1: I don't it your day. They're doing well? I mean 251 00:13:39,240 --> 00:13:45,439 Speaker 1: did there? I'm so confused. Okay, I'm back. Can't wait 252 00:13:45,440 --> 00:13:47,680 Speaker 1: for the number of the week. Um. Yes, for the 253 00:13:47,720 --> 00:13:51,720 Speaker 1: first time the NBA, the average value of an NBA 254 00:13:51,760 --> 00:13:55,120 Speaker 1: team has surpassed MLB. So if you're ranking in terms 255 00:13:55,120 --> 00:13:59,839 Speaker 1: of average value, no surprise, NFL a top NBA one 256 00:14:00,000 --> 00:14:02,240 Speaker 1: point nine billion. The NFL was two point six, one 257 00:14:02,280 --> 00:14:06,280 Speaker 1: point nine for basketball, one point seven for MLB, and 258 00:14:06,400 --> 00:14:10,600 Speaker 1: six thirty million for the National Hockey League. Tribute to 259 00:14:10,760 --> 00:14:16,240 Speaker 1: the growth, NBA up, NFL up twelve percent, MLB up 260 00:14:16,280 --> 00:14:19,400 Speaker 1: eight percent. So it used to be obviously NFL the 261 00:14:19,480 --> 00:14:24,400 Speaker 1: number one, MLB, n B A and the NHL. Do 262 00:14:24,520 --> 00:14:28,200 Speaker 1: we flip now MLB n NHL? Is? I mean, I'm sorry, 263 00:14:28,480 --> 00:14:31,480 Speaker 1: and you're almost you're almost three, you're almost three x 264 00:14:31,520 --> 00:14:33,840 Speaker 1: on that. Yeah, you're just all two and three flipps. 265 00:14:33,880 --> 00:14:37,200 Speaker 1: You went NBA past MLB. So it's gonna be a 266 00:14:37,200 --> 00:14:40,240 Speaker 1: while before the NHL catches major League Baseball. But the 267 00:14:40,280 --> 00:14:42,800 Speaker 1: international growth prospects of the NBA, and we've talked about 268 00:14:42,800 --> 00:14:44,920 Speaker 1: it many many times on this show. You see them 269 00:14:44,920 --> 00:14:47,200 Speaker 1: now getting into the micro transactions and the ability to 270 00:14:47,200 --> 00:14:50,040 Speaker 1: collect revenue from India, China, wherever for highlights, for the 271 00:14:50,080 --> 00:14:52,920 Speaker 1: final minute of a game, whatever it is they're selling astronomic. 272 00:14:53,160 --> 00:14:55,200 Speaker 1: A lot of this is also built on, you know, 273 00:14:55,280 --> 00:14:58,440 Speaker 1: projections for the future, right, because Major League Baseball revenue 274 00:14:58,480 --> 00:15:01,080 Speaker 1: is still a bit missing, really higher than than the 275 00:15:01,120 --> 00:15:04,600 Speaker 1: NBA's revenue. Um. I think you know NBA is seven 276 00:15:04,960 --> 00:15:07,280 Speaker 1: seven almost eight million, right and Major League Baseball is 277 00:15:07,320 --> 00:15:10,320 Speaker 1: at nine and a half almost ten billion. Um. So, yeah, 278 00:15:10,360 --> 00:15:14,320 Speaker 1: they caked into these numbers. Is the expectation that moving forward, 279 00:15:14,360 --> 00:15:16,960 Speaker 1: I would imagine that gap is going to continue to close. 280 00:15:17,200 --> 00:15:18,560 Speaker 1: But yeah, there's a thought out there. I think that 281 00:15:18,600 --> 00:15:22,120 Speaker 1: Major League Baseball, you know, because of maybe it's aging demographic, 282 00:15:22,520 --> 00:15:24,680 Speaker 1: that that teams may be losing valuation. That's not true. 283 00:15:24,720 --> 00:15:28,520 Speaker 1: As you said, Scott up up eight million dollars. Every 284 00:15:28,600 --> 00:15:30,680 Speaker 1: single Major League Baseball team is now worth at least 285 00:15:30,720 --> 00:15:33,560 Speaker 1: a million dollars a billion dollars according to Forbes. Um 286 00:15:33,600 --> 00:15:36,440 Speaker 1: that's a milestone that they had not hit before. Um so, yeah, 287 00:15:36,800 --> 00:15:39,760 Speaker 1: bijor League baseball valuations are growing. It's just that the 288 00:15:39,840 --> 00:15:42,600 Speaker 1: NBA is growing at such a such a faster clip. Yes, 289 00:15:42,720 --> 00:15:45,280 Speaker 1: speaking of baseball, I have to mention last week I 290 00:15:45,360 --> 00:15:49,320 Speaker 1: was in Detroit and I got a chance to see 291 00:15:47,400 --> 00:15:59,160 Speaker 1: there we go. Thank you, Vannina. I saw the Tigers. 292 00:15:59,400 --> 00:16:05,160 Speaker 1: Was that right? Sounded like, yeah, yeah, I'm trying to 293 00:16:05,160 --> 00:16:07,520 Speaker 1: make sure that was the opening to what Tiger baseball 294 00:16:07,600 --> 00:16:12,680 Speaker 1: used to be, wasn't it. Yeah, I recognize that I 295 00:16:13,480 --> 00:16:15,200 Speaker 1: have to go back to the baseball bunch and see 296 00:16:15,360 --> 00:16:18,240 Speaker 1: the Chicken and Tommy lost brought to you by Schlitz 297 00:16:19,440 --> 00:16:22,000 Speaker 1: to keep going, and Stros beer and I could see 298 00:16:22,040 --> 00:16:28,480 Speaker 1: you sitting with the Schlitz and Stros was alternate. That 299 00:16:28,560 --> 00:16:31,600 Speaker 1: was great, though unfortunately the Tiggers lost there playing the Indians. 300 00:16:31,960 --> 00:16:35,120 Speaker 1: But we enjoyed the experience. That's the thing I was 301 00:16:35,160 --> 00:16:38,040 Speaker 1: talking about, the experience of just going to the ballpark 302 00:16:38,400 --> 00:16:41,720 Speaker 1: and surprise, just enjoying the game with your family. You 303 00:16:41,760 --> 00:16:44,160 Speaker 1: said somebody trying to rip off a person. You saw it. 304 00:16:44,240 --> 00:16:47,360 Speaker 1: Oh yeah, Oh he didn't get far the police. It's 305 00:16:47,360 --> 00:16:49,560 Speaker 1: just the experience of going to the ballpark. You got 306 00:16:49,560 --> 00:16:51,560 Speaker 1: somebody trying to steal the purse, because that never happens 307 00:16:51,600 --> 00:16:55,320 Speaker 1: at Yankee Stadium. I've never never seen it. Never to 308 00:16:55,480 --> 00:16:59,760 Speaker 1: focused on Aaron Judge. Right. Uh, this is the Bloomberg 309 00:16:59,760 --> 00:17:02,760 Speaker 1: Business of Sports podcast. I'm Michael Barr, along with Scott 310 00:17:03,320 --> 00:17:05,880 Speaker 1: and Evan Nobi Williams. We are here each and every Monday, 311 00:17:05,880 --> 00:17:08,600 Speaker 1: Wednesday and Thursday exploring the world of money in sports. 312 00:17:08,760 --> 00:17:10,160 Speaker 1: Join us again at the end of the week when 313 00:17:10,160 --> 00:17:13,240 Speaker 1: we speak with Chris Park, former MLB executive who's now 314 00:17:13,320 --> 00:17:16,760 Speaker 1: CEO of the sports franchise gen Gi. You're listening to 315 00:17:16,800 --> 00:17:20,200 Speaker 1: Bloomberg Business of Sports on Bloomberg Radio around the world 316 00:17:20,280 --> 00:17:48,359 Speaker 1: and online where you get your podcast. Happy Birthday, Happy Birthday.