Speaker 1: Speaks to the planet.
Speaker 2: I go by the name of Charlamagne of God and
Speaker 2: guess what. I can't wait to see y'all at the
Speaker 2: third annual Black Effect Podcast Festival. That's right, We're coming
Speaker 2: back to Atlanta, Georgia, Saturday, April twenty six at Poeman
Speaker 2: Yards and it's hosted by none other than Decisions, Decisions,
Speaker 2: Mandy B and Weezy. Okay, we got the R and
Speaker 2: B Money podcast. We're taking Jay Valentine. We got the
Speaker 2: Woman of All podcasts with Sarah Jake Roberts. We got
Speaker 2: Good Mom's Bad Choices. Carrie Champion will be there with
Speaker 2: her next sports podcast and the Trap Nerds podcast, with
Speaker 2: more to be announced. And of course it's bigger than podcasts.
Speaker 2: We're bringing the Black Effect marketplace with black owned businesses,
Speaker 2: plus the food truck court to keep you fed while
Speaker 2: you visit us. All right, listen, you don't want to
Speaker 2: miss this. Tap in and grab your tickets now at
Speaker 2: Black Effect dot Com Flash Podcast Festival.
Speaker 1: R and B Money, we.
Speaker 3: Second take balance out. We are the authority on.
Speaker 2: R and.
Speaker 3: Ladies and gentlemen, my name is Tank and this is
Speaker 3: the R and B Money Podcast, the.
Speaker 1: Authority on all things R and B better, nothing's happened.
Speaker 4: I'm talking real gifts from the trenches, musicianship, songwriting education.
Speaker 1: I love it. Facilities what you're doing to give.
Speaker 3: Back from the mud, Hm, I'm talking about the world, Craig. Yes,
Speaker 3: do this ship from the hood to the world one.
Speaker 1: Of the coldest right now? Yes, right now? Brands fit. Yeah, Hey,
Speaker 1: nigga time, Bro.
Speaker 3: You know what it is like? You know, it's like
Speaker 3: when you see like when you see like when you
Speaker 3: see niggas is.
Speaker 1: Like from where you're from.
Speaker 3: Like that type of soil and you see them not
Speaker 3: only take it to a level of being successful, but
Speaker 3: then taking that success and figuring out a way to
Speaker 3: be impactful.
Speaker 1: That's different.
Speaker 3: Like we can rest on a lot of people's success
Speaker 3: that have come from where we come from, right, but
Speaker 3: the ability and idea to say, okay, let's not just
Speaker 3: stop here at us, let's give it back that right there,
Speaker 3: My brother is commendable and absolutely impressive.
Speaker 1: Thank you, bro.
Speaker 3: And I haven't been down there to the teacher class yet,
Speaker 3: but I would love to. Everything that's said on tape
Speaker 3: is binding. We hold a nigga to that along. But
Speaker 3: like seeing what you what you guys have built again
Speaker 3: not only on the success, but on the on the
Speaker 3: premise of giving the academy.
Speaker 1: Academy.
Speaker 3: Ye take before we do the deep dive, give me
Speaker 3: the thought process of not just stopping at your success
Speaker 3: but then saying, what can we do with this?
Speaker 2: Man?
Speaker 5: Bro Well, we lived crazy life being from l a
Speaker 5: like really being from the trenches, from like the streets
Speaker 5: to the church to educational world. So I've literally been
Speaker 5: able to be around every single type of emotion to
Speaker 5: know how to make to get everyone to their higher
Speaker 5: self through whatever I can do, you know what I mean.
Speaker 5: So even with the school man, I was literally me
Speaker 5: and James built the curriculum off of all the bitch
Speaker 5: azz niggas we've dealt with in the music business. So literally,
Speaker 5: every time it was a problem where it was if
Speaker 5: it was a studio session where I would say somebody
Speaker 5: was playing the headphones too loud, why someone's trying to talk,
Speaker 5: I'm like, oh, yeah, he's fucking up. He'll never come
Speaker 5: back here. So what we'll do is go to the
Speaker 5: curriculum and put that in the curriculum. So every everything
Speaker 5: that we hate about everything in the music business, and
Speaker 5: with the solution though, so you know what I mean.
Speaker 5: And we literally worked on that for literally three four
Speaker 5: years straight before we had a school. And that was
Speaker 5: one of the parts of the manifestation because when people
Speaker 5: was asking me, I would just say, yo, I got
Speaker 5: to school. They say, yo, how are you been working
Speaker 5: on your music. I was like, yeah, I'm working on
Speaker 5: the school. So then I got one hundred people that
Speaker 5: now is talking about our school that we haven't built yet.
Speaker 5: So now I got one hundred more people that that's
Speaker 5: bringing their resources from our school. So that was literally,
Speaker 5: you know, the just word of mouth and just speaking
Speaker 5: into an existence, speaking it to an existence. It really
Speaker 5: was really the trick, but it really came off of
Speaker 5: us dealing with you know, me and James, we've been
Speaker 5: through literally the trenches in every type of way from
Speaker 5: from the streets to the music business. So we just
Speaker 5: wanted to be at a blueprint to really show the culture. Yo,
Speaker 5: don't go this way, go this way. You know, they're
Speaker 5: they're training us to be unemployed well employees. So our
Speaker 5: school teaches you how to be an unemployable nigga to
Speaker 5: where you can license our thoughts. Before you to get
Speaker 5: to that point, you got to understand the behavior, the
Speaker 5: brand laws, how to how to deal with assholes, how
Speaker 5: not to react to people, how to get into the
Speaker 5: minds of the hearts and the minds of the consumers
Speaker 5: through words and through body language. And it's all these
Speaker 5: secrets to make at the end of the day, to
Speaker 5: be a service that makes people feel good and to
Speaker 5: get them closer to God. That's the whole point. But
Speaker 5: through with the school is you're just getting so much
Speaker 5: swag because ninety percent of the teachers are famous. You know,
Speaker 5: we had everybody from Nipsey rest in Peace one of
Speaker 5: our first teachers, from Kendred to Justin the Bruno, the
Speaker 5: you know, heads of fortune, five hundred companies from tech, fashion, field, music,
Speaker 5: and sports. You know, I'm I'm on the board of
Speaker 5: a company company called Boat that's evaluated fourteen billion dollars
Speaker 5: right now. So the last two years I had to
Speaker 5: learn everything about RSU, stock offs, four or nine a's vestings, quorums,
Speaker 5: Delaware laws. So now it's like we're taking that and
Speaker 5: showing the culture. It's just how it's hit words and
Speaker 5: phrase that pays the music. There's phrase that pays us
Speaker 5: to get becoming tax writeoffs for billionaires and how to
Speaker 5: get in the hearts and minds of the consumer through words.
Speaker 5: And that's that's really what I'm on now and content building,
Speaker 5: our content Academy, because it's we're just in the future.
Speaker 5: We have like the New Disney and Inglewood by the way,
Speaker 5: you gotta come by. It's pretty New.
Speaker 1: Disney in Inglewood, the Disney.
Speaker 5: It ain't sound Academy.
Speaker 3: I just wanted to say it a third time. Three
Speaker 3: is powerful.
Speaker 5: Serious, it's just unbelieva. You got to see it. We
Speaker 5: partner with this company called we Play where their Ukrainian
Speaker 5: company where they came out here. They do like American
Speaker 5: they do all the biggest shows, but they came out
Speaker 5: here and just believing they was either gonna go fight
Speaker 5: the war or come here. They landed and playing Delray
Speaker 5: met them guys. They do. They got the craziest screen
Speaker 5: or where you can do the Mandalorian the Doom movie
Speaker 5: motion capture vr AI. I mean ar to where like
Speaker 5: you could do a podcast and I can be talking
Speaker 5: to a cartoon next to me in motion capture. Like
Speaker 5: that's the next R and B money for the future,
Speaker 5: you know what I mean. So like it's unheard of
Speaker 5: it's really Disney at the highest level where the business
Speaker 5: model we're changing everything from modern day slavery. We're not
Speaker 5: doing it. We're changing the models. People are going to
Speaker 5: own the ship and you know, we're just we're just
Speaker 5: creating the right models for people to really get to
Speaker 5: their higher self.
Speaker 1: Because it's too.
Speaker 5: Many niggas signed w knis Man. We employees, we need
Speaker 5: stock options, and you gotta know about that ship too.
Speaker 3: You know, we gotta we gotta take this journey, bro,
Speaker 3: We gotta take this journey from from the streets to
Speaker 3: the future. Because everything you just said is the future,
Speaker 3: well it's the future. And for a lot of people
Speaker 3: it was French.
Speaker 6: Yes, yes, yeah, you just you spoke. You just spoke
Speaker 6: another language you're.
Speaker 3: Talking and the fact that you're willing to take the
Speaker 3: time to break that language down to teach people what
Speaker 3: that is, and and the work that you're doing to
Speaker 3: make sure you understand.
Speaker 5: Oh yeah, if you can't teach, you you don't know it.
Speaker 3: You gotta know the teacher like you're you're in it,
Speaker 3: you're immersed in it. So we gotta we got to
Speaker 3: figure out how we get from from the hood to
Speaker 3: fourteen dollar. People take me, take me, take me to
Speaker 3: the beginning rants like like little rants like what is
Speaker 3: what is?
Speaker 1: What is?
Speaker 3: Little RNTs thinking what what? What part is?
Speaker 1: Did you from?
Speaker 5: I'm from Los Angeles, one of ras from LA. But
Speaker 5: my family is from Chicago, whole family of Chicago. My
Speaker 5: dad was in a group singing group that was signed
Speaker 5: to the Delphonics, So they came out here, you know,
Speaker 5: wanting to be yeah the dream. I'm glad he did
Speaker 5: because I was probably with a show for Vice Lord,
Speaker 5: the GV with they came out here. My whole family,
Speaker 5: with my sister and uh I was. I was raised
Speaker 5: right on like Western Adams twenty fourth Street school, so
Speaker 5: I did you know, the whole LA thing. And from
Speaker 5: there we always was the first day in me, first
Speaker 5: in me was our home church. So that's kind of
Speaker 5: where I really start getting into like the church music too,
Speaker 5: because you know, my dad played at piano. My whole
Speaker 5: family is like the Black Manhattan Transfer. If y'all don't
Speaker 5: know man Man Transfer is, look him up, you know,
Speaker 5: you know. So it's like, so I had to learn
Speaker 5: all the mold town. I had to learn everything about
Speaker 5: music from my family. And then we were the family
Speaker 5: in a complex. It was called the complex. It's in
Speaker 5: a hood where everybody just lived. But we were like
Speaker 5: the only family where I had a mom and a dad.
Speaker 5: So everybody came in our house for food, for birthdays,
Speaker 5: every day. We played the piano, sing and I'm talking,
Speaker 5: but we did neverhood. Yeah, this is when babies as kids.
Speaker 5: My sister, My sister was in a gospel group called
Speaker 5: Repent and Shep Crawford and my brother all the group together.
Speaker 5: Even mine to Jordan, I don't know if you know,
Speaker 5: but he was in a group called Protege. He did
Speaker 5: this is how we do it. They was all in
Speaker 5: the group together. So like my I was raised off
Speaker 5: of just church, you know, playing at church and being
Speaker 5: in the hood. So it was it was either kind
Speaker 5: of yeah yeah, but yeah, so I mean from that
Speaker 5: from even me, you know, I had I joined a
Speaker 5: church fraternity that changed my life too. It's called Juice
Speaker 5: Fire Christ.
Speaker 1: But we I'm in a Christian fraternity.
Speaker 5: Really, you know your Greek alphabets of course, yeah, come on.
Speaker 5: So we had to go through like I got pledged.
Speaker 5: We had to learn everything about God and.
Speaker 3: The full line. We were the first line. We were
Speaker 3: the first line. I'm number two, I'm number five. Okay,
Speaker 3: this is another like yeah, uh, Fraternity and Incorporated.
Speaker 1: I'm trying to tell you what it really is crips.
Speaker 5: Like that. I mean, honestly, we was pledged by wasps exactly.
Speaker 3: I was in Maryland, so so it was it was Cappus,
Speaker 3: it was it was uh, it was Omegas and it
Speaker 3: was it was it was Cues and it was Alpha.
Speaker 5: That's crazy.
Speaker 3: So we our line incorporated. We used to go around
Speaker 3: the city. We used to go around the city stumping at
Speaker 3: all the church events.
Speaker 7: Have to battle you know, wait, wait, wait, that's something
Speaker 7: that nobody knows about, like you dogs like bro.
Speaker 1: That I can't be doing that stuff because I'm not
Speaker 1: part of it.
Speaker 3: But like all of that was the shimmy that the
Speaker 3: Caps got all of it because we had we were
Speaker 3: we were a collection of all of those guys who
Speaker 3: were who were you know, church guys whould save guys
Speaker 3: and wanted to start something for the church. And that's
Speaker 3: what we're product of.
Speaker 5: That's crazy.
Speaker 3: I still got friend that I go back home. We
Speaker 3: still hit the shake and do the whole thing. I've
Speaker 3: known you this whole time. I didn't know this. You
Speaker 3: didn't believe me.
Speaker 1: Yeah, I didn't dispect you. I just think.
Speaker 5: I dispected you.
Speaker 1: Oh my brother.
Speaker 5: Okay, okay, I seen it. Yeah. So other than that, we.
Speaker 1: Was am I too old to join? No?
Speaker 5: But yeah, we were literally a church band. So we
Speaker 5: was the band at church and your family, well, my
Speaker 5: family was always singing in church, you know what I mean.
Speaker 5: But my sister Sharen was and talking. My brother law
Speaker 5: Tony was like the real ones that was had us
Speaker 5: really in the church scene and Tony Tony yeah yeah,
Speaker 5: but uh then from there, I always wanted to have
Speaker 5: our own bed, you know what I mean. So do
Speaker 5: you know we got our name? No, all right, I
Speaker 5: get yah short story, then I'll tell you about James
Speaker 5: because it's the whole Okay, okay, but we got our
Speaker 5: name by them. We're a church band. We was playing for, uh,
Speaker 5: Bobby Valentino. We did a church convention with Bobby Valentino
Speaker 5: right when he did that slow down song. And at
Speaker 5: that time, it was broke as fuck and we were
Speaker 5: doing all these rehearsals for free, and then him and
Speaker 5: it was man at Japun was like, yo, we were
Speaker 5: doing this death jam show and we need you all
Speaker 5: to help us get our deal. I'm like, look, nigga,
Speaker 5: we broke like you gotta us fifteen hundred and nothing.
Speaker 5: And he was like, all right, well, what's the name
Speaker 5: of your band? We was like fift what he was?
Speaker 5: You know, from there we started a musical game. Everybody
Speaker 5: had to you know, we was we had to play
Speaker 5: every instrument. Everybody was their own voltron. But you have
Speaker 5: to be a cold nigga and you couldn't be a buster,
Speaker 5: just like mob rules. Like it's real family rules, like
Speaker 5: you can't do no and if you do it, God's
Speaker 5: So you were just saying nigga fifteen hundred or nothing,
Speaker 5: showing we ain't doing nothing family the family.
Speaker 3: And then he was like all right, but then what's
Speaker 3: going to be the name? You was really just standing
Speaker 3: on fifteen. I don't want to get past this conversation.
Speaker 3: Nigga fifteen hundred and nothing.
Speaker 1: What you're doing?
Speaker 5: We neat that bread.
Speaker 1: It was part of the negotiation.
Speaker 5: Yeah, And that was the first time and the only
Speaker 5: time James foul Roy, it's a whole, it's a host.
Speaker 3: Okay, okay, So is James in the band at this time?
Speaker 5: So James, So, James was the fifteen hundred. I met
Speaker 5: James battle rapping at West Angeles. He murdered somebody and
Speaker 5: I was like, wow, who's this guy? Ok at the
Speaker 5: church battle rapping like the church at church outside but
Speaker 5: murdering somebody.
Speaker 3: Church battle rapping or or no, no outside, It don't
Speaker 3: matter where you're at in the church, in the basement.
Speaker 1: He go.
Speaker 5: But James on even have to That's like I've seen James.
Speaker 5: We used to have stink caught the pit where James
Speaker 5: battle rapp. I mean it was like disaster and all
Speaker 5: these real battle rappers and James won. I was there,
Speaker 5: no cap work it up.
Speaker 1: I'm not going to fight.
Speaker 5: Yeah, that's that's a cheatcough bro. He's literally one of
Speaker 5: the craze out there alive. And then he just happened
Speaker 5: to listen to Kim Barell.
Speaker 3: And then everything come on now changes everything all the time.
Speaker 6: So when you when you meet him at West Angeles,
Speaker 6: what's the first move for you.
Speaker 5: Met him a couple of times, but we had it
Speaker 5: took a couple other times for us to get really cool.
Speaker 5: So I met him at church. We uh, he was
Speaker 5: battle rapping. I was like, yo, man, you got to
Speaker 5: be a part of our bend fifteen hundred, you know,
Speaker 5: come on rehearsal Cool came. But before that we met him. Uh,
Speaker 5: it was it was a long story, but it end
Speaker 5: up being a shootout in north Ridge with a bunch
Speaker 5: of our friends and there was a bunch of crazy
Speaker 5: stuff that happen. So we're literally on the street handcuffed
Speaker 5: because our car is in the middle of the shootout,
Speaker 5: and I'm just like, this is we gotta do some
Speaker 5: we gotta do.
Speaker 1: We gotta.
Speaker 3: Are y'all on the opposite side, on the same We're
Speaker 3: on the same side.
Speaker 5: We came together. But at that time I was, you know,
Speaker 5: I'm from l A. So I was you know, I
Speaker 5: was outside that was in the mix and I just
Speaker 5: happened to bring him and bam, my German dish what
Speaker 5: you got to something that was in the mix? But
Speaker 5: James is a Jameson.
Speaker 1: Yeah, but Scaredgas was just scared.
Speaker 5: But I shouldn't have been there, and we was thinking
Speaker 5: about that when we were sitting outside for four hours and
Speaker 5: four hours, bro, I can't even get my car to
Speaker 5: the next day.
Speaker 1: It was.
Speaker 5: It was a real shoot It was a shootout like
Speaker 5: it was. This is a true story and after that,
Speaker 5: we decided this was stupid and uh he came to
Speaker 5: rehearsal for by Valentino, but he ended up being so
Speaker 5: good at rehearsal. Can't cap guys like they in the
Speaker 5: fire and James, James got They tried to fire James
Speaker 5: because we was a rehearsal and you know, after our rehearsals,
Speaker 5: we the band, we can't wait to just play our
Speaker 5: you know, the attention got it was tricky. So that's
Speaker 5: the only time I've seen James get fire. And after
Speaker 5: that he has been the richest nigga I know.
Speaker 1: Yeah, yeah, fire up.
Speaker 5: Yeah. Unemployable what yeah, yeah.
Speaker 3: I never knew that could be a thing.
Speaker 6: And being too good on the male side, well no,
Speaker 6: you know why that you you believe that though, or
Speaker 6: why it's it's a reality for you because you came
Speaker 6: in the game with someone like genuine genu Wine don't
Speaker 6: have he don't he he loves to promote right like
Speaker 6: frecking red now cold bloody like they sang it.
Speaker 1: He won't he wanted. Everybody don't want to smoke on stage? Yeah, smoke,
Speaker 1: That's the only way it works.
Speaker 3: You gotta be you gotta you gotta look at the
Speaker 3: side and behind.
Speaker 6: That's what's niggas have. Luther Vandrois singing background, right, want.
Speaker 3: Something gotta make something gott to push you, ye.
Speaker 1: Mark, but Rih Carey sang background for people.
Speaker 3: Something gotta make you want to chop Like that's the
Speaker 3: only way, that's the only.
Speaker 1: Way you get better.
Speaker 3: Yeah, yeah, and have real moments is to have them
Speaker 3: real motherfuckers on stage.
Speaker 6: Me and you both had, uh you've had Lonnie singing background.
Speaker 1: We both had Luke James singing background the Goat And when.
Speaker 6: He sang background for Tank and when he sang back
Speaker 6: from the background for me, we found a space like, hey, man,
Speaker 6: go ahead, you.
Speaker 1: Go crazy crazy.
Speaker 5: That's what you.
Speaker 3: Supposed to that, bro, because you got to think about
Speaker 3: like like when I saw your Earth, I was like, man,
Speaker 3: I loved I love to see.
Speaker 1: My nigga shine.
Speaker 3: Yeah, I love it, no matter how distant the communication. Nigga,
Speaker 3: I see it.
Speaker 1: Yeah, And I'm like, they cooking, they cooking.
Speaker 3: When I'm on the road, I talk about it. Yeah,
Speaker 3: but you don't know about fifty hundred Jim niggas, stim
Speaker 3: niggas doing it. They got everything. They're doing everything.
Speaker 5: Man.
Speaker 3: You know what I'm saying, Okay, James goes crazy. He's
Speaker 3: doing the thing now he's you know. But then finally
Speaker 3: you guys are fifteen hundred and nothing right.
Speaker 5: Yeah, we're fifteen hundred. And then the first person I
Speaker 5: guess the opportunity was Snoop. He actually was Teddy Riley.
Speaker 5: I guess Tedy Rally. So this time James was brother's
Speaker 5: fuck and we had I had a session with Teddy Riley.
Speaker 5: But James Carr something happened with was raining and he
Speaker 5: liked the keys.
Speaker 3: In the car.
Speaker 5: So I was like, yo, it just come to me.
Speaker 5: So he calls to me the record one of them
Speaker 5: studio I leave studio that he got now that used
Speaker 5: to be Teddy's and uh, I'm like, yeah, just say
Speaker 5: you my cousin, Nigga, you my cousin. So I walk
Speaker 5: in there and tell you my cousin. Line was actually
Speaker 5: there and this was a song we did call I
Speaker 5: Know You Remember Me that James wrote, and we were
Speaker 5: in the studio Mars Mars there doing the beat and
Speaker 5: he just was playing to beat. Teddy just walked in
Speaker 5: and said, I know you remember me, and then James
Speaker 5: James just finished the song. I don't know, got it?
Speaker 5: Why don't you Chris Staali and see and they it was
Speaker 5: it got crazy and then I was like the introduction
Speaker 5: of like Teddy Riley realizing he's seeing James was gonna
Speaker 5: be a genius in the beginning though, like all these
Speaker 5: niggas had a contract us. It just couldn't do it. It
Speaker 5: was crazy, crazy.
Speaker 1: Because so how were y'all avoiding the contracts? We were
Speaker 1: just because you're still getting work.
Speaker 5: Yeah, the thing is we I think if we were
Speaker 5: like only working with one person, that could have we
Speaker 5: could have robably made a desperate decision, you know what
Speaker 5: I mean. But the fact that like I'm working with Teddy,
Speaker 5: I'm working with Snoop were teenagers. I'm seventeen. I got
Speaker 5: my first hit like some out and I was like
Speaker 5: seventeen eighteen, you know what I mean. So we was
Speaker 5: always moving and the fact that we're everybody's band, that
Speaker 5: was that was what she called too. So it's like
Speaker 5: if the production slow, I'm on tour, and I'm only
Speaker 5: going on tour to be close with the artists and
Speaker 5: to meet the person that pays them after the show.
Speaker 5: So now I'm just building on my relationships with all
Speaker 5: the owners, all the promoters, all the club people, all
Speaker 5: the people that got the weed, you know, like I'm
Speaker 5: literally soft.
Speaker 1: Who gave you that insight? Though?
Speaker 6: With coming from a situation where your father had already
Speaker 6: been in the music business and like you said, had
Speaker 6: already they was rocking with the del Phonics back in
Speaker 6: the day. Had he given you some of this information already?
Speaker 6: Or were you just winging it?
Speaker 3: I mean because you because it feels very well, No,
Speaker 3: it's very I was because I was going to ask
Speaker 3: you in this in the same spirit of that question.
Speaker 3: It feels very nissan and rapture.
Speaker 1: Yeah.
Speaker 5: Yeah, Oh it was stuck, bro. They you gotta realized
Speaker 5: that them niggas could have signed us at one point.
Speaker 5: I wouldn't warn the signs that we was. We were
Speaker 5: young and just looking at with money pulling up with
Speaker 5: playing the church and having a song on the radio.
Speaker 1: I had example.
Speaker 5: That's we had example. So we so I was just like, Okay.
Speaker 5: One thing I do realize is that musicians are They
Speaker 5: don't treat musicians like they should because we're like some
Speaker 5: of the smartest people on the show that brings the show,
Speaker 5: from background singers to dancers that don't get respected the most.
Speaker 5: So I always wanted to be the most expensive band
Speaker 5: in the world. So I we're the most expensive band
Speaker 5: in the world. So if it's no, it's okay, you
Speaker 5: know what I mean, because we're not for everybody. We're
Speaker 5: in a choir taste. It's not just regular musicians. It's
Speaker 5: producers that understands space at the highest level, which is
Speaker 5: a cheeko that only comes from God and practice. So
Speaker 5: it just sounds different.
Speaker 3: I mean, yeah, so you know, because that's like so
Speaker 3: my first band was was Rapture. It's the empty Craig Nissan, Charlie,
Speaker 3: what's my base?
Speaker 5: Eric is not Dante? Come on, that's the game, bro
Speaker 5: come on.
Speaker 3: So their their take on it was different one because
Speaker 3: they were doing some of my records. Producers some of
Speaker 3: our records of course, but then they're all producers, right
Speaker 3: and that's of course the Chico and so every band
Speaker 3: and I've had, even to my band, I had all
Speaker 3: producers and singers.
Speaker 1: Yea, writers.
Speaker 3: Writers understand it.
Speaker 5: The less fingers you use, the more money you make. Okay,
Speaker 5: depending on what genre they watch. The least words you
Speaker 5: say is the more impactful you will be. If you
Speaker 5: say the right four words with the right tone and
Speaker 5: if you and if you can believe it. So that's
Speaker 5: that's the secret, man, just but understanding all the rules
Speaker 5: to break them.
Speaker 1: Though.
Speaker 5: Don't don't think niggas can't play all their fingers and
Speaker 5: play jazz and do everything. But it's like when you
Speaker 5: try to make human behavior songs where you're talking to
Speaker 5: the subconscious mind. When we're just talking and we're hearing
Speaker 5: a beat and we're doing this not even realizing it.
Speaker 5: That's what we're doing music for it. We're talking to
Speaker 5: the sub conscious. So it's like, you gotta stay in shape.
Speaker 1: Are you really a teacher? Man? Teacher? You don't the
Speaker 1: only person I know what an academy.
Speaker 3: I don't know know know.
Speaker 5: You know you got the academy.
Speaker 1: I don't have an academy. No no, no no.
Speaker 3: I ain't gonna respect it. Where your academy, nigga building.
Speaker 3: Know your tone, that's the academy tone you don't have. First,
Speaker 3: First of all, it's the sounding all the words you said,
Speaker 3: I'm gonna take it.
Speaker 1: This disrespect the greatest, the greatest thing.
Speaker 3: So you saying you said your first hit record seventeen eighteen, Yeah, yeah,
Speaker 3: I mean, what what record was that ship?
Speaker 5: Well, we did. I think our first song. My first
Speaker 5: placement ever was by Valentino album Gangster Love and I
Speaker 5: was seventy swift from Mars. We were, Yeah, I was.
Speaker 5: Actually my first album was my first place was Keith Murray.
Speaker 5: Keith murdyrries out shout out to Terras Terre's a whole
Speaker 5: nother story of how he changed my life too. That's
Speaker 5: my nigga in real life where I was this driver
Speaker 5: and I got on Snoop Dogg. Broa wait, wait, wait, Yeah,
Speaker 5: I have a driver for the last thirteen years, but
Speaker 5: I was tears driver. Let's be clear.
Speaker 1: He was Terrrist driver.
Speaker 5: Yeah, man, I was tears driver at the time. Man,
Speaker 5: he had a low case and rive and he asked me.
Speaker 5: He was like, yo, I gotta do this show. You know,
Speaker 5: the keyboard player might not show up, but I need
Speaker 5: a rise and landcaster. I was just like, all right.
Speaker 5: For Snoop, He's like, you know, I might get you
Speaker 5: on the gig, but I ain't guaranteed, so I'm like,
Speaker 5: fuck it, I'm going. I listened to Snoop. You know,
Speaker 5: I grew up off of this meet, so I knew
Speaker 5: that shit anyway, So keyboard player, I'm waiting twenty minutes,
Speaker 5: twenty minutes, the keyboard playing showing up. It's six keyboards
Speaker 5: with thousands of people, right, and then terrors like, yo,
Speaker 5: you're gonna play. I'm like, fuck it. Murder was a case.
Speaker 5: Come on, I didn't know Snoop, nobody didn't even meet
Speaker 5: him yet.
Speaker 1: Nah.
Speaker 5: No, literally, I'm playing the keys. I played murderly case.
Speaker 5: I felt like I was I felt like I helped
Speaker 5: produce the song. I was so in it, bro and
Speaker 5: I was dazzing. I was krip walking on stage. Nigga,
Speaker 5: you know you can smoke on stage at that time,
Speaker 5: I mean, I just felt too comfortable. Then right after that,
Speaker 5: Snoop asked me to go on tour. And that's say
Speaker 5: at any point during the show though, the Snoop looked back,
Speaker 5: look back exactly because I was turned. You couldn't brow
Speaker 5: eighteen Snoop Dogg. I left West l A. I went
Speaker 5: to to go to college for too much. But I
Speaker 5: was smart than my teacher. He did music and he
Speaker 5: was asking me for the answers, so I knew that
Speaker 5: wasn't it. The tears gave me that call to be
Speaker 5: the driver man and that that had me lit. Did
Speaker 5: three I got three field passports from touring. I just
Speaker 5: starting office that night off that night just literally.
Speaker 3: But you were wow, but you were ready though I
Speaker 3: was ready.
Speaker 1: Wow.
Speaker 3: That's the part that I.
Speaker 6: Don't want to skip over, right, you didn't get up
Speaker 6: there and nah.
Speaker 3: You you were ready.
Speaker 5: But terrors put me in unto like, I mean to
Speaker 5: the points of where it was nothing. But you know
Speaker 5: gang bangers and OG's around Snoop that, don't you know
Speaker 5: you have to know them niggas. So I'm over here
Speaker 5: like just standing up with tears, like, no, this is
Speaker 5: my nigga. He could you know, he looked out so
Speaker 5: ever since then then he was my nigga error for then.
Speaker 5: But then I want to be a producer. So I
Speaker 5: was going over his house. I seen him make a
Speaker 5: beat for Snoop in like fifteen minutes, him and my
Speaker 5: homie Marlin mar Doogg. And then that next week I
Speaker 5: was at first day in church with him and he
Speaker 5: showed me a fifteen thousand dollars check from the same
Speaker 5: beat I just seen him do. I was like, Okay,
Speaker 5: I made my final decision of what the fuck I
Speaker 5: want to do? Take me the guitar center. My dad
Speaker 5: took me right this shit had him spot the keyboard
Speaker 5: player comes, look, show you how to put it this
Speaker 5: in p And after that I was out of here.
Speaker 3: Bro Which which guitar centate did you go to? Now?
Speaker 5: We went to sam Ash want to Guitar and Harthorpe?
Speaker 1: Yeah, you know, yeah?
Speaker 5: And it was over after that.
Speaker 3: You can stop me at that? At what age is this?
Speaker 1: I was?
Speaker 5: That was the has been like seventy eighteen.
Speaker 3: At that age, a trip to sam Ash or guitar
Speaker 3: center is like it's like going to musical heaven, music lost,
Speaker 3: and not just going in there because we would go.
Speaker 3: We would We had this place out in Maryland called
Speaker 3: Chuck Levin's and all these places where we would go
Speaker 3: and just as musicians, we would shed in the store.
Speaker 5: Yes though, oh I ain't gonna lie.
Speaker 1: I was just you know, you know how I like
Speaker 1: to shop anyway.
Speaker 3: I just like to buy. We couldn't afford none, couldn't afford.
Speaker 1: That ship I never went into. I could afford it.
Speaker 3: Shed being a busting their drums and ship.
Speaker 5: I don't think I ever bought none from there. I
Speaker 5: shedding my whole life, literally, I used to have my cars,
Speaker 5: put the keyboards in, make my samples, take it out.
Speaker 1: It was hey.
Speaker 3: And then when you finally get a bag enough to
Speaker 3: go and hold, I gotta say this shout out to
Speaker 3: my to to Cliff and Jerry. I'm not gonna I'm
Speaker 3: not gonna say how these things were purchased.
Speaker 1: The street.
Speaker 3: I'm just gonna say they took me to get what
Speaker 3: you need to sam ash it and got me the
Speaker 3: pieces that I needed to be great. And that day,
Speaker 3: my mom's got me the first keyboard, the PEV that
Speaker 3: taught me everything on my little nine tracks because I
Speaker 3: had to figure out how to do everything on just
Speaker 3: nine tracks. That's where the creativity kicks in. But then
Speaker 3: at NPC comes home and that x P eighty comes
Speaker 3: home with it.
Speaker 1: Your world opened up.
Speaker 3: And that and then Mackie board thirty two channels comes
Speaker 3: home with it. Oh, it's time to work. It's time
Speaker 3: to work life changing. You couldn't get me out of
Speaker 3: that unfinished basement, bro bro Like. Think about the hours
Speaker 3: that you put in with that, with that first set
Speaker 3: of equipment that you had.
Speaker 5: No you forget to eat biggawaa.
Speaker 1: This is nigga, nigga nigga.
Speaker 3: I was one hundred and forty five pounds. I would
Speaker 3: wake up, get here's something to get right on it.
Speaker 3: I'm thinking, I'm working on this for a couple hours.
Speaker 3: Nigga is nine at night now. Because you was in
Speaker 3: your mama basement too, right, I was first. I was
Speaker 3: in my mama's I was in my room upstairs, in
Speaker 3: my room.
Speaker 1: Man.
Speaker 3: Then when we moved to the other house, I was
Speaker 3: in the basement from for myself. Finished dust everywhere everywhere,
Speaker 3: but I had to have it.
Speaker 5: Yeah, it's people, people that don't understand music. You know,
Speaker 5: it can fuck of families, relationship. It is like it's
Speaker 5: like but you but you know, my big bodies always
Speaker 5: say either the weather reporter or the weather changing, either
Speaker 5: the person signing W nine or you're the person that's
Speaker 5: controlling the culture somebody made where we're sitting on or
Speaker 5: we're going to.
Speaker 1: Sit on it.
Speaker 5: So it's like, you know, and but it takes sacrifice.
Speaker 5: It takes that lost time that you forget about.
Speaker 1: Bro.
Speaker 3: It's the it's the producer Michael Jackson, It's the Quincy
Speaker 3: Jones effect.
Speaker 1: Mm hmmm.
Speaker 3: We talk about it all the time. Yea, where Quincy
Speaker 3: was so dedicated to the craft, like the way his
Speaker 3: his type of dedication. It costs you things on the
Speaker 3: outside of Yeah, and when you said families and stuff
Speaker 3: like that, anybody that's great in this, if that's connected
Speaker 3: to your story.
Speaker 1: But you also and this.
Speaker 6: Is not even in the legal, uh you know, term
Speaker 6: of it, but you have to marry understanding. Everybody that
Speaker 6: is connected to you has to have understanding of what
Speaker 6: you are and who you are as a creative.
Speaker 1: They can't be around you because they will dim your life.
Speaker 6: They will, they will, they will stifle, they will stifle
Speaker 6: the create creativity.
Speaker 1: They will take away from who you were put here
Speaker 1: to be.
Speaker 5: M hmm.
Speaker 6: And some people don't understand that, and that's fine. Don't
Speaker 6: come around us. Just leave me alone.
Speaker 1: I know, I look like a shiny toy. It's cool.
Speaker 6: You want hang out, you think it's gonna be fun,
Speaker 6: and then you're gonna realize, like, oh, this guy has
Speaker 6: a mission and a purpose and I'm going to need
Speaker 6: to write some songs and then I'm gonna need to
Speaker 6: write a book, and then I'm going to need to go.
Speaker 1: Fill my podcast with my best friend, and then we're
Speaker 1: gonna have to.
Speaker 3: Go to go do some shows and then and then
Speaker 3: it continues, it continues.
Speaker 1: But he said in the movie and then then.
Speaker 5: And then, hey, you're talking a ship, bro.
Speaker 1: But the it's the real brother.
Speaker 6: I think that people from the outside, especially if they
Speaker 6: don't fully understand what this thing is and what it
Speaker 6: takes to be truly successful in this thing, that maybe
Speaker 6: one percent, maybe if we're gonna if we're gonna be generous,
Speaker 6: we could say three percent actually get to really reach
Speaker 6: an apex and get to and get to a pinnacle
Speaker 6: in a space that is really successful for them and
Speaker 6: they don't have to do anything else with their life
Speaker 6: but what they love to do.
Speaker 1: There are not many creatives that get to do that.
Speaker 5: I've never said this. I don't really tell too many
Speaker 5: people this, but I really feel like God has me
Speaker 5: on earth to give of course, give people to their
Speaker 5: higher self, and he gives people like us. That's a
Speaker 5: light all this swag ship we don't care about, like
Speaker 5: durry and dimes and all this type of ship to
Speaker 5: attract the people that needs to hear what the fuck
Speaker 5: we gotta say, and just just being examples of how
Speaker 5: tight God is. So that's literally what we're here for.
Speaker 3: But that that's fire because people don't. When I was
Speaker 3: growing up in church, it was you want like one
Speaker 3: thing we should try to preach my my pastor Tyrone Petty.
Speaker 3: It is like now it's cool to do this, Like
Speaker 3: now you're supposed to have a good time. Nah, you're
Speaker 3: supposed to eat the finest food. You're supposed to want
Speaker 3: a nice car. You're supposed to And that has always
Speaker 3: been my mindset for representing the higher up. I mean,
Speaker 3: if we talk a streaks of Golden I Mansions and
Speaker 3: Karen On and he talking about he came so I
Speaker 3: can live life and life more abundantly.
Speaker 1: Man.
Speaker 3: I need that abundance him. Yeah, I need to and
Speaker 3: let people know that it is attainable this way too.
Speaker 5: It really works.
Speaker 3: It's attainable this way too. You can get it the
Speaker 3: right way.
Speaker 6: That's something he said earlier that I would love to
Speaker 6: expound on. We can do this without being a bitch
Speaker 6: ass nigga.
Speaker 1: You're right.
Speaker 5: A bitch azz nigga to me is someone who's selfish
Speaker 5: that only things about their selves because you get what
Speaker 5: you give. Bro. You gotta like my intention every day.
Speaker 5: People don't know this, but like I wake up every
Speaker 5: day thinking about how much money I can make everybody
Speaker 5: around me. That's how it works. You spoke. Most people
Speaker 5: think about their selves. But it's like, you know, you
Speaker 5: can all make money doing this. You got to be outside.
Speaker 5: You got to make one with people that don't look
Speaker 5: like but what but what is your service? You got
Speaker 5: to just be a service. The trick is just having
Speaker 5: one up on everybody as far as being a service.
Speaker 5: Either I gave you some advice, gave some we gave
Speaker 5: your free beat, gave you a free drove you to yep.
Speaker 5: But it just comes along with Brandon like because when
Speaker 5: when you're when your brand, when you leave the room,
Speaker 5: your brand stays. So it's like, what was the experience
Speaker 5: I gave you? You know? And that's that's how it just
Speaker 5: keeps going.
Speaker 3: You're investing, You're constantly investing. My fresh relationship is nuts.
Speaker 3: That is what you're giving is And I don't ask
Speaker 3: for much.
Speaker 5: I just do. I just asked once to hear other
Speaker 5: than that, I'm a service. I'm on deck. I'll do.
Speaker 3: But the return is organic because because the whether whether
Speaker 3: the person or the universe one way or another, that's
Speaker 3: going to come back to you.
Speaker 1: Man, tell us, tell us about fifteen hundred because we
Speaker 1: we try to make it every year. We al.
Speaker 3: So, I was coming back from Atlanta and I was like,
Speaker 3: and I was like, I don't want to commit to
Speaker 3: it because I don't know how I'm gonna be after
Speaker 3: Atlanta because I'm getting smoke. Smoke kills me, especially in
Speaker 3: a low, a low a ceiling environment. And I knew
Speaker 3: it as soon as I walked into club, as soon
Speaker 3: as I'm still on the top rope, so that's still
Speaker 3: everything started burning. And I got a commitment to sing
Speaker 3: two or three songs. I mean, I can feel it
Speaker 3: during those songs. By the time I get the song three,
Speaker 3: I'm cooked. There's no way I would have been able
Speaker 3: to do that show, not the way I wanted to
Speaker 3: do it, especially my first time being there.
Speaker 6: Yeah, tell us about it though, I mean, we listen,
Speaker 6: this is this is something that you set up. This
Speaker 6: is an institution. We know that you're gonna have it.
Speaker 6: We're going to going to be there. Tell us about it, though, man,
Speaker 6: and the people about it. About this thing that you
Speaker 6: do once a year in honor of your company.
Speaker 5: Yeah, well, we had our twenty year anniversary for fifteen hundred,
Speaker 5: twenty years man, for all the service.
Speaker 1: I've been together for twenty years.
Speaker 5: Yeah, twenty years. Man. We know so many people we
Speaker 5: lost to shout out to right, Uncle Chuck, Carlos, rest
Speaker 5: In Peach, g I, nib Moms, like all these are
Speaker 5: people in fifteen hundred hours A major part that even
Speaker 5: when they left, gave me the superpowers to keep going,
Speaker 5: you know what I mean. So that's it's it's a
Speaker 5: special day, but it's really a celebration. Shout out to
Speaker 5: the city of Los Angeles actually gave us on holiday
Speaker 5: five years ago and sore and it was just for
Speaker 5: all the hard work that we've done for the community
Speaker 5: and just you know what we've done. And like last
Speaker 5: year we had at the Sound Academy where you know,
Speaker 5: Dave Chappelle got on the mic, Angela Baskett, Tasha Smith.
Speaker 5: We had every year we have thirty or thirty artists performed,
Speaker 5: so it's a baby festivals from twelve to twelve in
Speaker 5: the beginning, it's like we had this year. We had
Speaker 5: all of our students, twenty of our graduate students performing.
Speaker 5: They did the melody of all of our hits. Got it. Yeah,
Speaker 5: So y'all got to check that out and then after.
Speaker 1: That, y'all put that up online and everything.
Speaker 5: It will be checks, it will be yeah, it will
Speaker 5: be Yeah, we're gonna put that out. But I'm using that.
Speaker 5: I'm about to take over tiny desks and colors. I'm
Speaker 5: just one of you'll. Now it's called the I'm telling
Speaker 5: you what. It's going to be caught the big stage.
Speaker 5: Everybody wants to get on the big stage. Our stage
Speaker 5: is bigger than everybody's like, it just is. So everybody
Speaker 5: wants to go to big stage for Ted talks, every everything.
Speaker 5: So we're ain't no trafficking our lane. Yeah, I love.
Speaker 1: The big stage. Lights and.
Speaker 6: Exs exactly, graphics everything, Wait, you got you got some
Speaker 6: you got some extra curricular ship.
Speaker 5: There that henna love it.
Speaker 1: And then I'm just gonna appear through.
Speaker 3: The screen because I feel like if Michael Jackson do it,
Speaker 3: I can do. I need a toaster, give me a toaster.
Speaker 6: That's his favorite thing performing McDonald's.
Speaker 1: Pop out of.
Speaker 3: I have got to pop out of a toaster. It
Speaker 3: is coming soon. Look at it show. I'm gonna flip
Speaker 3: up out of the toaster and twist my ankle. Also,
Speaker 3: I know it's gonna happen toaster it is.
Speaker 8: Let's let's talk about these records, man, Let's talk about
Speaker 8: some of these records.
Speaker 3: Bro, like.
Speaker 5: The box man shout out to Riley, shout out to
Speaker 5: the homies. Man. We yeah, that's all.
Speaker 1: And what is it? Eleven eleven million? Yeah, this is
Speaker 1: a diamond record.
Speaker 5: Though, right, yeap the box with diamond shout out to Maloma.
Speaker 1: So how does how does that? How does that record
Speaker 1: come about?
Speaker 5: Roddy was working when I first met Roddy. This was
Speaker 5: before he was famous. It was like three four months
Speaker 5: before he started getting famous. And uh, I was hearing
Speaker 5: about him a lot because he's from La and he's,
Speaker 5: you know, from the culture, and you know, anybody from
Speaker 5: La gotta gotta come home. Their album is sound expensive.
Speaker 5: So he came and his engineer gave us all the
Speaker 5: sessions and we literally went through each session from intros
Speaker 5: and outros, putting them together and just off of us
Speaker 5: doing the intro and outro that end up we end
Speaker 5: up getting on the box because it's like a whole
Speaker 5: twenty seconds of just our music, you know what I mean. So,
Speaker 5: but we literally we do that for albums. Man. It
Speaker 5: was such a success, man.
Speaker 6: And no I remember sitting with Dallas with Dallas Martin
Speaker 6: and he was like, I'm gonna play something. And just
Speaker 6: before he got his new studio, I forgot that, he
Speaker 6: said at the Atlantic Stay and he's like, man, I
Speaker 6: got this artist named Riddy Rich.
Speaker 1: And I'm like, I think I met him. We had
Speaker 1: a Warner party at a Warner Music party and I
Speaker 1: think he put up in like a Ferrari or a Lamborghindi.
Speaker 6: And Tank was like, you know Tank notes, I'm like,
Speaker 6: who's the nigga that just jumped out of.
Speaker 1: That little nigga?
Speaker 6: He gold no records yet though, and he pulled up
Speaker 6: in the Lambo, so I'm like, okay, and he says
Speaker 6: his name and obviously it just I remember his name.
Speaker 6: So when I'm sitting in the studio with Dallas, Dallas like,
Speaker 6: I'm gonna play my new artist named Roddy Rich, I'm.
Speaker 1: Like, was he a Warner party with the lambod or whatever.
Speaker 3: He's like yeah, yeah.
Speaker 1: I said, oh, take new him and he was like
Speaker 1: yeah he the one. Yeah. He plays me through like
Speaker 1: three records, one of them was the Box. Yeah.
Speaker 6: He was like, what you think about this? I said no, no,
Speaker 6: it's something you play with that and that's the whichever
Speaker 6: got the Yeah, yeah, cap playing it again.
Speaker 1: Yeah, I'm like, niggas are smad. He was like fun
Speaker 1: with that on that record, crazy right, I said, So
Speaker 1: when did we come out? He was like, yeah, you know,
Speaker 1: didn't get delayed with shit. Well, you know, we're gonna
Speaker 1: put out this and then we go.
Speaker 5: I was like, that's the one that's the one.
Speaker 1: To eat her record, don't I don't know the name
Speaker 1: of it.
Speaker 5: Yeah, that body of work, that whole body of work.
Speaker 6: But he had told me, he was like, I got
Speaker 6: fifteen hundred. Theater was if you hear the transitions. He
Speaker 6: was like because, and he said it to me, He's like,
Speaker 6: Ride is a musician. I didn't know, right, you know
Speaker 6: what I'm saying. I didn't know none of that.
Speaker 1: At the time. And he's like, yoah, you know he
Speaker 1: can play the whole He got the whole thing.
Speaker 6: So we got fifteen hundred to come in and really
Speaker 6: do like, you know, like I said, the transitions for
Speaker 6: the album, and you know, to really bring the musicality
Speaker 6: to it.
Speaker 5: So it's really the human behavior aspect. It's to the
Speaker 5: point to now where people are coming to us to
Speaker 5: where it ain't just just the music. It's really a marriage.
Speaker 5: Like people got to know when to stop. That's really
Speaker 5: the secret to produce hiss. You know you just explained.
Speaker 5: It's like, yeah, take that out. Yeah no, because at
Speaker 5: the end of the day, the objective of a Cusmers
Speaker 5: is you got to keep and create a customer. That's
Speaker 5: the who objective of the business to keep them. So
Speaker 5: it's like, if you're saying a thousand words, you're saying
Speaker 5: all these things confuse me. It's like, how like I
Speaker 5: tell artists all the time, let's write the songs. If
Speaker 5: we're writing it with our audience, I got a partner. Yeah,
Speaker 5: because if you give the hype that the hype man
Speaker 5: got as many parts as you got, you got a
Speaker 5: good song. Because if you can do this how you
Speaker 5: do all the time and I do this is that's
Speaker 5: that's gold. You know what I mean. There's so many
Speaker 5: human behavior secrets people don't understand. That's why we got
Speaker 5: to school because it's a lot of a lot of
Speaker 5: secrets that I feel like that will help so many songwriters.
Speaker 3: It well, and it's it's it helps it helps music
Speaker 3: in general right too. You know, as we're talking with
Speaker 3: Smokey Robinson and we're talking about, you know, the reps
Speaker 3: and the things.
Speaker 5: And I just walked past my that was crazy that.
Speaker 1: I just called it.
Speaker 3: Smoking, call him smokey Joe, you know, because I know
Speaker 3: when he was little, you.
Speaker 1: Know me niggas telling me that when I meet him,
Speaker 1: when I meet him, you.
Speaker 4: Don't use little.
Speaker 3: Not but the the way they would give each other
Speaker 3: critique and and and compete and conversation to elevate the
Speaker 3: level of play was how they built a dynasty. Listen,
Speaker 3: because here's what I just here's what I what I
Speaker 3: what I what I try to tell people say, you
Speaker 3: have to know the difference between a nigga hating and
Speaker 3: constructive criticism, right, because there there's a difference, right, constructive criticism.
Speaker 3: I welcome, I welcome it. Tell me how this should
Speaker 3: be better. Tell me where I can make this more.
Speaker 3: Tell me to dial that vocal back because it's given
Speaker 3: a little too much in here because I can go there,
Speaker 3: I can do that, And so we need more of that.
Speaker 3: Where people understand how who their audience is first, first
Speaker 3: the audience is, and and what they're able to do.
Speaker 1: Mhmm.
Speaker 5: Can they can they sing that? Can they yeah, exactly.
Speaker 6: I know exactly what to say. When you say it
Speaker 6: ain't worth I'll go telling a lie.
Speaker 3: You cry, I'm from church, Call and response.
Speaker 5: That's the cheek culture hits. Yes, Jesus is real, Jesus real.
Speaker 5: It's literally the same you say, repeat yes, really three hooks,
Speaker 5: act like you got to say more words. It should
Speaker 5: just be three hooks and let everybody pick their favorite
Speaker 5: hook and let you know. It's more simpler than for
Speaker 5: words or less. Wasn't a while on the hook. Everybody
Speaker 5: gets bored bars, So make sure there's a bold something
Speaker 5: that's gonna make you turn your hair every eight bars.
Speaker 5: It's like you can take the cadences of anything, any
Speaker 5: song that you've ever heard, and use it for your
Speaker 5: own cadence. For a melody, you could take a base
Speaker 5: cadence and change the concept and change the melody. It's like,
Speaker 5: you know your writer's black if you're lying, So just
Speaker 5: tell somebody else truth where don't lie?
Speaker 1: Yeah, give me another song, give me boot up?
Speaker 5: Oh yeah, boot up these walls Nipsey's album.
Speaker 3: Talk About, Talk About, talk about Uh, victory.
Speaker 5: Yeah victory lap I took us about thirteen years. Yeah,
Speaker 5: what it feels like we did that twenty eleven, and
Speaker 5: I'm trying to get nip Nip never. He ain't gonna
Speaker 5: ask nobody for no features. You know, that's just he's
Speaker 5: just humble like that. But I will so I've been
Speaker 5: sitting at this this song Saguru forever and trying to
Speaker 5: get jail, trying to get jail, and it was the
Speaker 5: perfect time and for what it feels like, so for
Speaker 5: the movie and heor after he rapped on it, I
Speaker 5: knew Nipsey was smiling because I you know, that was
Speaker 5: something he always wanted, is a song with Jay and
Speaker 5: especially with the music where the drums and like shots
Speaker 5: with Mike and keys and bars, and this was I
Speaker 5: don't know if y'all know what this song had. I
Speaker 5: had like thirteen of superstar singers on it that know
Speaker 5: that you didn't if you listen to the end. Dave Jake,
Speaker 5: jay Z cut off half the He said he wanted
Speaker 5: like a seven minute song, but I'll play it for you.
Speaker 5: But we got everybody from her BJ and Clemens uh,
Speaker 5: like you wouldn't believe. I'm gonna let y'all listen and
Speaker 5: see if y'all can catch these voices. But I literally
Speaker 5: called everybody said, YO, sing something on this for eight
Speaker 5: bars and send it to Marsha Ambrosius. Everybody, they just
Speaker 5: give me eight bars. And I put all that shit
Speaker 5: in and just and just made it at the end.
Speaker 5: So it was tight. It was tight.
Speaker 1: It's crazy.
Speaker 6: Yeah, So y'all relationship, wasn't it right? Because that's how
Speaker 6: ultimately I had a chance to really kick it with him.
Speaker 1: One day was at.
Speaker 6: When y'all were shooting the show Tenna Davis and.
Speaker 1: Him and I just ended up in the green room.
Speaker 6: When we came to makeshift green room and meaning vegan
Speaker 6: food talking about like literally in there. It was me
Speaker 6: because Tank was swilming at the time, but me, I
Speaker 6: mean me Nipp and poop.
Speaker 1: Beer in that room. And what's the white kid that
Speaker 1: worked for Nip.
Speaker 6: N Marython John And he was in the room with us,
Speaker 6: and we just man, we start talking about touring agencies, books,
Speaker 6: vegan foods.
Speaker 1: We just and got her and I had it.
Speaker 6: I had a chance to really like get some real
Speaker 6: insights to his thought process and what he was on.
Speaker 6: And I told her, and I'm glad I had that
Speaker 6: chance to tell him how much I respected what he
Speaker 6: was doing. And your facility gave that.
Speaker 1: Yeah, we do that.
Speaker 5: Yeah, it was always inspiring each other man, just you know,
Speaker 5: just being from that area.
Speaker 1: Yeah.
Speaker 5: But one of the smartest niggas ever ever, bro, when
Speaker 5: it comes to just understanding I mean shot out to
Speaker 5: the homie Big Bob too. He was one of the
Speaker 5: people that like coaching us on understanding the branding laws
Speaker 5: and human behavior and that kind of when he got
Speaker 5: a hold of that can change Nipsey's whole mind.
Speaker 1: Bro.
Speaker 5: Literally, when literally, I mean from just understanding the brand. Like,
Speaker 5: I think every artist needs to know the brand laws.
Speaker 5: I don't even work with artists unless they know like
Speaker 5: ten things I know, and the brand and laws is
Speaker 5: one of them. I can't even fuck with nobody because
Speaker 5: you got to know who you are. It's like every
Speaker 5: one of the laws is every uh, every new brand
Speaker 5: must own one word and the hearts and the mind
Speaker 5: the consumer.
Speaker 1: Right.
Speaker 5: So if you're an artist, that's your name, but then
Speaker 5: under it there's called a brand promise. The brand promise
Speaker 5: is why do we give a fucking what are you
Speaker 5: gonna do for us? Right? So, if you say FedEx,
Speaker 5: their brand promise is overnight. So what's yours? If you're
Speaker 5: a business. If you're like labels, though they self promote,
Speaker 5: you're not supposed to self promote and only promote when
Speaker 5: the average when the when the brand is already healthy
Speaker 5: after ten years, never supposed to sell advertised. It's called
Speaker 5: favorable publicity. Publicity is how do you get other niggas
Speaker 5: to talk about how tight you are? So I'll really
Speaker 5: take one hundred thousand dollar marketing budget, give everybody a hundred,
Speaker 5: Like to everybody, I'm tight. If you're just not that tight,
Speaker 5: you know, like that's just no swag. But you know,
Speaker 5: God gives everybody swag.
Speaker 1: You just got to find everybody.
Speaker 5: But that's like, you know, it's just a different ways
Speaker 5: of just understanding humans how to get them to.
Speaker 3: Well because because there are only there are only a
Speaker 3: few leaders rest of followers, and not in a bad way,
Speaker 3: because we all have a role to play in the ecosystem, right,
Speaker 3: so we're in the circle. We all need each other, right.
Speaker 3: But the way you're articulating it is that in order
Speaker 3: to get the mass attention, there is a formula.
Speaker 1: There's a formula for the mob that.
Speaker 5: Works every time. For messaging for the world, there's the
Speaker 5: message you have to put out through people through God,
Speaker 5: we know the secrets, but you can't abuse it. You
Speaker 5: can't abuse it though.
Speaker 1: Like viral is the conversation.
Speaker 3: Yeah, oh it's viral.
Speaker 6: Yeah, that's why we we you know, we really wanted
Speaker 6: you on the show though, to give his tanks to
Speaker 6: this earlier you you were able to give the information
Speaker 6: but break it down in the layman terms.
Speaker 1: Yeah, you know what I mean.
Speaker 6: Like, you know, you you make it digestible for everyone, right,
Speaker 6: and that is a gift in it.
Speaker 1: So I think that a lot of people, they.
Speaker 6: Like you said, even if they can teach it, they
Speaker 6: still teach it in a certain way that the average
Speaker 6: person who really needs it, they don't really know how
Speaker 6: to take it.
Speaker 1: They're like, that's not weird, right, you know what I mean. Really,
Speaker 1: they're just saying, could you explain it? But you know,
Speaker 1: because especially where we all come from, we've all been.
Speaker 6: Through those public schools and understanding are not understanding something
Speaker 6: And the kid that's sitting right next to you, he
Speaker 6: don't want to say nothing, but he not learning anything
Speaker 6: because it's not being properly teached to him.
Speaker 1: For him.
Speaker 5: What our culture needs to know that it's the words
Speaker 5: that you say that will change the trajectory of your
Speaker 5: life and the conversation you have with people. Bro Like,
Speaker 5: it's so important to understand certain words, Like you can
Speaker 5: go up to somebody and be like, uh, yeah, so
Speaker 5: they can be talking about their business. You say, Yo,
Speaker 5: what's so? What's your four on nine A? By you
Speaker 5: knowing what the fuck of four O nine age? Y'all
Speaker 5: look it up? That's just what's your evaluation for your
Speaker 5: company a working value? Other than saying how much your
Speaker 5: company worth? Nigga, what's your four on nine A?
Speaker 1: Right?
Speaker 5: This is the literalest these two small things. Like people
Speaker 5: different like that, go up and ask somebody what are you?
Speaker 5: What do you what are you most excited about? What
Speaker 5: are your superpower that you're going to give to the world?
Speaker 5: Throw niggas off to make them know that you're different, Like,
Speaker 5: don't just say what's what you've been up to? You
Speaker 5: just working? That's the most low vibration, broke, nigga talk
Speaker 5: about working on well, I hate that ship. Please don't
Speaker 5: say you're just working around me giving your biggest intention.
Speaker 5: Give me your biggest goal that ain't happening yet, so
Speaker 5: I can try to help and I know what your
Speaker 5: intention is yeah, looking unless you went to and it's
Speaker 5: still early.
Speaker 3: It's still the Snoop Gin the Doctor and Snoop the
Speaker 3: Go courtesy of the.
Speaker 5: Dog Father the dog that's big bro Man. Yeah, Snoop
Speaker 5: dogg MANH I love Snoop. I don't nobody say he
Speaker 5: has nobody Wrongop. He has changed my life. Thank you, Snoop.
Speaker 5: There're the opportunities and the people he's had me around,
Speaker 5: from just kings and queens, the presidents, to all type
Speaker 5: of just the hood, different cultures all around the world,
Speaker 5: just to be able to experience life.
Speaker 1: How long did you tours I've been.
Speaker 5: I've been on. I'm forty right now, birthdays February first too.
Speaker 5: But it's maybe George Sloops maybe like twenty years, twenty two,
Speaker 5: twenty two years, like on and off, you know, like
Speaker 5: it had to come to a point where I was
Speaker 5: on tour so much to where like I had the
Speaker 5: opportunity to get our studio in Inglewood. Shout to Mahmie Cave.
Speaker 5: He gave us, gave us us a studio in Inglewood
Speaker 5: right on sentienta right in the middle of the hood
Speaker 5: that was black.
Speaker 1: About.
Speaker 5: So he I seen him and Homie dre outside and
Speaker 5: they moving out, ball and all blue. I'm like, hold on, y'all.
Speaker 5: First of y'all Ingle would go inside, but what y'all done,
Speaker 5: We're about to move out. I'm like, hold on. I
Speaker 5: went to the house like Pops, give me some money.
Speaker 5: I'm about I'm giving give it up out of here.
Speaker 5: I need the studio. That's our family studio. Mom's sister
Speaker 5: painted that. Literally, this came our family studio and we
Speaker 5: call Lebrin Larry Brenda that's my mom and dad name.
Speaker 5: And from there that's where that's I mean, YG had.
Speaker 5: That's where Yg and Nipsey met bro. I tricked both
Speaker 5: of them to literally to come to the studio because
Speaker 5: you know, nifty knew about why, you know, but I
Speaker 5: had to literally come to my studio and not tell
Speaker 5: them that they were going to be there. And they
Speaker 5: end up doing a song together that my nephew produced,
Speaker 5: you know what I mean. So that Terrace had a
Speaker 5: studio there that was literally like the hood spot where
Speaker 5: we where we really got the culture. Sometimes if you
Speaker 5: too far out in the mountains and the value and
Speaker 5: you don't get to breathe culture and hear the words
Speaker 5: that these you know everyone's saying, and you know we
Speaker 5: get our hits from conversations from normal people. You know
Speaker 5: what I mean? You just think a melody to it.
Speaker 1: That's it.
Speaker 3: What do you where do you get your most fulfillment?
Speaker 3: Would it be? Would it be as a musician or
Speaker 3: as a producer and a songwriter.
Speaker 5: As a teacher now more, I'm more into songwriting now.
Speaker 5: I mean that's autopilot, like like I don't that's just
Speaker 5: that's just autopilot. But the thing is on think about
Speaker 5: being a musician. You have to deal standing in lines,
Speaker 5: you have to do with luggage, you have to deal
Speaker 5: with travel.
Speaker 3: Skip all that you can't no, Yeah, but what happens
Speaker 3: is that, like all the things that you go through,
Speaker 3: once you get to that stage, you do it okay
Speaker 3: in front of ten thousand and fifteen thousand.
Speaker 5: If I don't have to count all that other shit,
Speaker 5: I don't want to do. Yes, and it will be
Speaker 5: playing on stage because that's literally it's a certain feeling
Speaker 5: you get. We're like, bro, we didn't been on stage
Speaker 5: for like fifty thousand people, and I'll just play like
Speaker 5: two notes just to fuck with them. So it's like understanding,
Speaker 5: like what notes what sounds, what emotions make them feel
Speaker 5: a certain way, and you can just fuck with them
Speaker 5: and then take it right back to the studio because
Speaker 5: you understand what already worked. It's like kind of reversing.
Speaker 5: You're doing it reversed versus what works. So it's like
Speaker 5: I'm telling you that it's too many words because the
Speaker 5: crowd can't sing them anywords. They can only SINGO legato.
Speaker 5: And if you don't UNDERSTANDO, you can't do D D D.
Speaker 5: We're gonna wait for the who you know what I mean.
Speaker 5: So it's like understanding that it takes you to a
Speaker 5: whole another level in life.
Speaker 1: Do you have a favorite show?
Speaker 6: Because I know you've been on so many stage but
Speaker 6: do you have like one show that stands out?
Speaker 1: Like bro, we was in glassgowlf we.
Speaker 5: Did Glasgow, I thought, I mean, I like Live eight
Speaker 5: was like that was like the biggest show you could
Speaker 5: ever do with that many So Live eight was fun
Speaker 5: and like.
Speaker 1: How many people out there?
Speaker 5: Like it was like one hundred thousand people. They look
Speaker 5: like ants, everybody we like ants. But it was so
Speaker 5: much fun that and then I have fun doing our
Speaker 5: Beyonce show in Dubai. That was like, oh, you do
Speaker 5: that show.
Speaker 1: Yeah, I didn't you did that show. I've only heard
Speaker 1: of that show.
Speaker 5: Oh yeah, our band is the band we know that.
Speaker 1: The most expensive band. Who you are, the most expensive
Speaker 1: in the world. That's called fifteen hundred. I got fifteen hundred.
Speaker 5: You sadly?
Speaker 1: Yeah, you gotta tell us about that.
Speaker 5: Yeah, it was an amazing experts.
Speaker 6: I'm sure it was set out amazingly for the whole
Speaker 6: like just even where y'all stayed everything, I hope, I
Speaker 6: know it was.
Speaker 1: Well.
Speaker 5: The cool the cool thing is with Beyonce. First of all,
Speaker 5: she's just amazing everyone, her team is great and there's
Speaker 5: just all love. When I got the call from Guru
Speaker 5: and I put them on the phone, it was pretty
Speaker 5: fucking crazy. She was just explaining to me that, you know,
Speaker 5: going to Dubai and in a short amount of time,
Speaker 5: but we need this and a string section of horn section,
Speaker 5: all this type of stuff. So I feel like most
Speaker 5: musical directors, it's just one person that just wants to
Speaker 5: get to all the you know, it's just just one person.
Speaker 5: But I felt like for Beyonce, she needs like three
Speaker 5: musical directors. So what I did was at our first rehearsal,
Speaker 5: I took Damo, Who's the coldest Nigga alive? And Kyrie
Speaker 5: was also he actually worked on a box for me
Speaker 5: too all the go around. And I said, hey, we're
Speaker 5: your musical directors, and I'm telling you this because you
Speaker 5: need if you have if you have a request, it'll
Speaker 5: get done in two minutes. While literally two minutes. So
Speaker 5: then somebody walking over there is telling us, like with
Speaker 5: the way fifteen hundred is structured, we don't like to
Speaker 5: rehearsal forever. So the way our structure is, we really
Speaker 5: know how to get shit done if we need to
Speaker 5: change something, pro to us, why we got somebody changing something?
Speaker 5: As soon as she said, Kyrie's teaching a band, and
Speaker 5: we learned like literally calling out the numbers and in
Speaker 5: the parts. A by the time she ready rehearsed in
Speaker 5: two minutes, we we got it, you know what I mean.
Speaker 5: So that's that's that was something self selfish move that
Speaker 5: I wanted to do to act to just give you know,
Speaker 5: like Kyrie has been the one he just did the
Speaker 5: halftime show. He got like our band is they did
Speaker 5: the you know they're they're lit, you know, But I
Speaker 5: just a blessing. I could be a vessel, you know,
Speaker 5: company of Guru and the Rock and Jay and everybody
Speaker 5: looking out because that came from j JA. We did
Speaker 5: four four forward tour, right, you know what I mean.
Speaker 5: So that was you know, if you do good work,
Speaker 5: people talk and if you could close, you keep getting more.
Speaker 5: You'll keep getting the opportunity. Yeah for real.
Speaker 1: Yeah, that band, that that band is different.
Speaker 5: Yeah, it's funny.
Speaker 1: Been on some amazing stages, bro.
Speaker 5: Yeah, it's a blessing.
Speaker 1: I was.
Speaker 3: I was on tour when I did the Genuine Overseas
Speaker 3: Tour ninety eight. I was like, I'm playing keys and singing.
Speaker 3: He the Consolidate. I was like, I was like, well,
Speaker 3: I'll just put the keys for you. He's like he's like,
Speaker 3: all right, cool.
Speaker 5: See.
Speaker 3: Brought my drummer from one of my drummer guys in
Speaker 3: Bucky played for Backyard out of DC. My guy uh
Speaker 3: uh stays to face. I think they stays. The bas
Speaker 3: was on bass. I got Brandon Brodnax and Big Bob
Speaker 3: Terry and guitar and and.
Speaker 1: You talk about a time like it was. I was sad.
Speaker 3: To go to stop being on the road being a musician, singer.
Speaker 3: This nigga tank didn't want quick You talk about that
Speaker 3: all the time. I was sad he didn't want to
Speaker 3: become tank. I was having fun.
Speaker 5: It's fun, bro, Like that stage.
Speaker 3: That Lamin, it was doing so much work that all
Speaker 3: access lambing. It was having so many conversations that I
Speaker 3: didn't need to have in Germany, Man.
Speaker 1: Lamb In, it was like he just starting got cities
Speaker 1: over there. That's just show this spot.
Speaker 2: Bro.
Speaker 5: Yeah, Bro, respectfuly. Bro.
Speaker 3: I didn't even have to I didn't even have to
Speaker 3: hold It was just it was.
Speaker 1: You as chain around your name me my god.
Speaker 3: It's just the time of my life, bro, of being
Speaker 3: in music. Like I really I really carried a double
Speaker 3: tears stand, two keyboards, and a pvy amp like in
Speaker 3: one take. That was That's that was my life. Like,
Speaker 3: That's why my love and affinity for musicians is the
Speaker 3: way it is. That's why I value musicians of value,
Speaker 3: the dancers of value, the l d A value, my music,
Speaker 3: my my my soundman. I value them so much because
Speaker 3: I know what it takes to do that, and I
Speaker 3: know if one of those things is not cared for properly,
Speaker 3: if those everything.
Speaker 6: He really lives by that because just like you said,
Speaker 6: it earlier. A lot of times the band is disrespected
Speaker 6: depending on who the artist is, right and depending on
Speaker 6: who the artist team is.
Speaker 1: Like for me, I always knew Tank takes care of
Speaker 1: his band like he takes care of himself.
Speaker 6: So when people will be trying to like, oh, you
Speaker 6: got it, this is it, and I'll be like, well,
Speaker 6: it's probably I'm telling I'm telling promoters, I'm telling different people,
Speaker 6: I'm like, what's probably not gonna happen.
Speaker 1: Well, yeah, you know, we got this.
Speaker 6: I'm like, listen, my artist and partner is a musician himself,
Speaker 6: so he is not going to just say.
Speaker 1: We don't need that or we don't need this.
Speaker 6: I'm going to just use what you got or the
Speaker 6: local musician in your city. The worst thing you could
Speaker 6: say when you called me about this man's house band.
Speaker 1: Listen, bro listen. Promoters around the world an the oral Craig.
Speaker 6: If you all me and say that word houseband, I
Speaker 6: guarantee you, no matter how much you offer him, he's
Speaker 6: not going to do the show.
Speaker 1: He's not.
Speaker 6: He's loyal to who he's loyal to, who rocks with him,
Speaker 6: Like yes, and and you notice as a musician, some
Speaker 6: things are track shows and some you know, some venues
Speaker 6: and just for that and I got to get in
Speaker 6: there and knock this little quick thing out. But house band,
Speaker 6: he ain't rolling.
Speaker 1: He is not rolling. Listen.
Speaker 3: I don't do like and and everybody has their own
Speaker 3: way of like traveling their crews. You know what I'm saying,
Speaker 3: whether it be an A crew, B cruise crew or
Speaker 3: you know, the a's are here and then the bees,
Speaker 3: we're gonna rap them over here and see is what
Speaker 3: we know.
Speaker 1: You know they're gonna that's that's the days.
Speaker 3: In right, My me and my band and my people.
Speaker 3: We are in the same place, we eating the same food.
Speaker 3: After the show is over, y'all want to hit y'all
Speaker 3: want to go hit something, hit the spot, grasp some foods.
Speaker 1: I got this, I got this hosting. Hey, I won't come.
Speaker 1: We go.
Speaker 3: Let's get enough vehicles because everybody can go man like
Speaker 3: because as musicians, bro like need each other. Man, we
Speaker 3: need each other. And you know, and you know how
Speaker 3: much better I played and sang because I knew genuine
Speaker 3: had my back.
Speaker 1: Might take it in. You're gonna give me a silk
Speaker 1: shirt too. He was gonna send a few letters my way.
Speaker 6: Listen, as Terry said what he said in that same seat,
Speaker 6: you can't forget about the cats.
Speaker 3: Can't forget about the cats.
Speaker 1: They can't forget about the cat.
Speaker 3: You guys are the ultimate cats.
Speaker 5: Look, I understand we learned. We was watching y'all bro
Speaker 5: the Underdog days. We was at Tyree Studio.
Speaker 3: That's what I wanted to get, Like, who is them niggas?
Speaker 5: Bro Tyres At that time he had everybody he could
Speaker 5: have signed us off for.
Speaker 3: He had no idea, I mean don't. I don't think
Speaker 3: anybody had. I don't think anybody had. I won't. I won't.
Speaker 1: I won't blame him the Ivy ivy.
Speaker 3: Because because to see what you guys have become, that's different.
Speaker 3: No one could have forecasted that your talent absolutely undeniable, but.
Speaker 1: Just the business business what you guys has built. Though.
Speaker 3: I would have never thought that I would. I would
Speaker 3: have never thought, not that you couldn't do it. I
Speaker 3: just didn't. I didn't see that, you know what I'm saying.
Speaker 3: I saw some niggas. It was like me, some hood
Speaker 3: musicians wain't working around, but do this music on another left,
Speaker 3: I saw that I was like man niggas cold man
Speaker 3: I rock with you. I like them niggas, but now
Speaker 3: you niggas some local type shop.
Speaker 6: I feel like though, and I was I was gonna
Speaker 6: say maybe in his defense, but not even in his defense.
Speaker 6: I feel like a Tyresee is just always wanted to
Speaker 6: be a vessel.
Speaker 1: He I don't think he really, I don't think.
Speaker 3: He wasn't looking too whole.
Speaker 5: He was just opening his door.
Speaker 6: I messed so many talented people through Tyree's you know
Speaker 6: what I'm saying.
Speaker 1: Like I said that the ivys broy had.
Speaker 5: Everybody, all of them sell like people that you cause.
Speaker 6: You you go to Tyree's house and just meet somebody.
Speaker 6: Somebody's just there. That's very fucking talented.
Speaker 5: James was Tyree's engineer. Do y'all that part I did?
Speaker 1: I didn't know he was.
Speaker 5: James engineer for Tyree nigga. That's why James so cold? Wow?
Speaker 1: What I didn't know?
Speaker 5: He was his engineer downstairs, he was engineering for Tyres.
Speaker 1: James engine James different.
Speaker 5: You just try to get that bread.
Speaker 1: I remember.
Speaker 3: I remember right when I left the Underdogs, it was
Speaker 3: like I met James and it was like because a
Speaker 3: few of us had had shook. So it's just like, Okay, well,
Speaker 3: I mean, you know, I guess they'll figure it out there.
Speaker 3: They always do. And we heard James is there. It
Speaker 3: was like, I guess they're gonna be all right.
Speaker 1: Stayed up there for about two weeks. He gave him enough.
Speaker 5: Yeah, he gave He gave him a run.
Speaker 3: He gave him enough. You're gonna be fine without him.
Speaker 3: And it was like Damon was so excited about him.
Speaker 3: I'm talking, he was bouncing off the walls like I
Speaker 3: tell you when the next scene he got a pitch
Speaker 3: bend in his throat.
Speaker 1: This nigga don't even go note the note.
Speaker 3: He bends the notes.
Speaker 1: He's like my brother. I remember my brother came at
Speaker 1: the time.
Speaker 6: I had a at a studio house and my brother
Speaker 6: came back to the studio house and he was like.
Speaker 1: I met one of the coldest niggas ever in life.
Speaker 6: Damns like in life like nigga, we didn't mess with
Speaker 6: cold maybe yeah, And he was like, Jay, this nigga,
Speaker 6: it's he's different, bro. He's like he is bascial bro.
Speaker 6: He the records, he's writing the like it's just his vibe.
Speaker 1: He's like, yay, he wanted him one.
Speaker 5: You just got too much information. You're talking about a
Speaker 5: nigga that watches every anime, that's read every book on
Speaker 5: religious psychology and philosophy. That's a ghetto is like me,
Speaker 5: every it's a cheek he stands. He has a full
Speaker 5: understanding of the world, so ideology in one whole thing.
Speaker 5: So yeah, and I also understand how to write songs.
Speaker 3: He's got a frame or for any He's got a
Speaker 3: scene or a frame for anything. Yeah, and all in
Speaker 3: seeing that frame is is makes it so easy to
Speaker 3: write from. Like I would always if I was writing,
Speaker 3: I would say, I would say, I need I need
Speaker 3: a scene. I need a scenario. And once I have,
Speaker 3: once I lock in on the scene, oh, let me
Speaker 3: just write it frame by frame.
Speaker 1: Yeah, got it cool, We're good. Yeah.
Speaker 3: And that was my cheek code too. That is my
Speaker 3: cheek code to writing songs. It's like I envisioned the argument.
Speaker 3: I envision the encounter and envision the meeting, the handshake,
Speaker 3: the huh. I envision how it happens word for word,
Speaker 3: and I don't just say what happens. I give you
Speaker 3: adjectives to give you the feelings within the moment. I
Speaker 3: give you the smell within the moment. I give you
Speaker 3: the intent within the moment from both sides, like.
Speaker 5: It's yeah, that's that's I don't miss that one. Did
Speaker 5: you get that ship?
Speaker 3: That's that's writing life, that's turning life into music. Yeah,
Speaker 3: And as long as you can do that, because there
Speaker 3: are at least I always say, there are at least
Speaker 3: a million people that feel how you feel.
Speaker 1: It.
Speaker 3: That's really all you need. If you get ten percent
Speaker 3: of that, say five, right, So that's real talk, damn.
Speaker 3: And it's fine. It's finding your customer, it's finding your people.
Speaker 1: It's fine. It's like the guy who has the specialty store.
Speaker 1: Mm hmm.
Speaker 6: Yeah that eventually other people tell other people about.
Speaker 1: It's really that simple, bro.
Speaker 6: Like every publicity just said these things, the branding laws, right,
Speaker 6: it's all these things just come back to.
Speaker 1: Keep it simple, keep it simple. Mm hmm. You know
Speaker 1: what I mean, keep it simple.
Speaker 6: And I was I'd say the one thing too that
Speaker 6: that I've learned and tank can I talk about this
Speaker 6: all the time as well? With consistency. We know why
Speaker 6: our podcast works. We don't miss our. We don't miss
Speaker 6: our time. We don't miss our. We like people.
Speaker 1: They know what time that we do. The live. You
Speaker 1: know what I mean, when the live podcast drops, they
Speaker 1: know what time it drops on you know what I mean,
Speaker 1: on the on the streaming services and if any hiccup, Man,
Speaker 1: my dms are going crazy.
Speaker 5: Yeah, you guys are programming at the highest.
Speaker 1: Level, you know what I mean.
Speaker 6: And I think that that's another thing with creatives, right,
Speaker 6: because we have so many creatives that are just like.
Speaker 1: Free flowing and they're you know, they're birds. They land
Speaker 1: when they want to land.
Speaker 6: But while the floodgates have been open to the world
Speaker 6: of creatives, it's so many other creative people now that
Speaker 6: they will go to. If you don't have consistency in
Speaker 6: your brand and what you're doing right, you know what
Speaker 6: I mean, if you don't have a landing spot for them,
Speaker 6: you don't.
Speaker 3: Have one or two times for them to go to
Speaker 3: your channel and knowing.
Speaker 1: It right, they're gonna stop going. They're gonna stop going,
Speaker 1: you know what I mean.
Speaker 6: That's so for you to come here and you're like, yeah,
Speaker 6: so yeah, we got It's not just the Academy no more.
Speaker 1: Oh yeah, Now I.
Speaker 5: Gotta be the news bro. The news is every day.
Speaker 5: So it's like just like Kanye, it's he's selling some
Speaker 5: fucking shoes and he's selling some clothes and not an album,
Speaker 5: and he's taking the album back and it's like, you
Speaker 5: gotta be in tho minds every day. And that's that's
Speaker 5: one of the things that we really got to make
Speaker 5: sure you were doing enough in our life. It ain't
Speaker 5: one thing. Music just ain't enough, no, you know what
Speaker 5: I mean, it's the lifestyle, Like niggas need to understand.
Speaker 1: Man, we got R and B.
Speaker 5: Man. Man, we're doing water chairs in the daytime. Come on, man, man.
Speaker 1: Yeah nothing, man, it's all money.
Speaker 3: Come on, so as you as you I mean Disneyland
Speaker 3: and Linglehood.
Speaker 1: It just sounds just sounds crazy.
Speaker 5: What else right now? I mean because you were consumed
Speaker 5: with Yeah.
Speaker 1: You got on your plate.
Speaker 5: Brother, I'm still a producer, musician.
Speaker 6: I still you put the Rose Orce into academy. Maybe
Speaker 6: you're gonna put the Road.
Speaker 1: You think I forgot about it, You're gonna put the
Speaker 1: rose in there next like the S s L. I
Speaker 1: was like, Okay, he's just.
Speaker 5: I'm chilling now. But honestly, my goal, man, is just
Speaker 5: trying to inspire and give access to nobody's ever the
Speaker 5: dream that they can have, you know, what I mean.
Speaker 5: It's to the points where like I'm a a TV
Speaker 5: show where I got students and people and they'll come
Speaker 5: and say what they need. Yeah, I want to be
Speaker 5: in tech. I know so many people in Silicon Valley
Speaker 5: and y Combinator at all these companies to where I
Speaker 5: can make a phone call and be like, oh, here's
Speaker 5: this is what you need. You need you know that.
Speaker 5: I just want to be the access to people for
Speaker 5: the culture to where they don't have to deal with
Speaker 5: all the bitch ass nigga activity to where they can
Speaker 5: I can just get straight to the to the money.
Speaker 5: But but that's why we have our schools to make
Speaker 5: sure you're qualified, you know what I.
Speaker 1: Mean, Because you can't, you can't connect foolishness.
Speaker 5: Then it's only then I'm exactly everybody.
Speaker 1: That's the worst thing to hear A lot of my.
Speaker 5: That's your boy man. Yeah, but no, we really just
Speaker 5: at this point, I'm tired of modern day slavery and
Speaker 5: how labels and all these companies are just minor their slaves,
Speaker 5: and we're about to change that. We're changing the models.
Speaker 5: The problem is there's creatives like two problems. The industry
Speaker 5: needs to have CFO CEOs like a normal business. We're
Speaker 5: getting tricked. All this shit is cat like with then
Speaker 5: R and all that that shit is cap We really
Speaker 5: need to it's a real business. So if you understand,
Speaker 5: learn Delaware law and that that'll help you under explain
Speaker 5: how corporations. That's Delaware law is the best for corporations.
Speaker 5: We really want to teach people how to own their
Speaker 5: own ship, how to build their ship. But we, of
Speaker 5: course we need help. So that's why we got the
Speaker 5: Disney Inglewood. We got the company we play. That's given
Speaker 5: opportunities to where like you can come to me and say, yo, rins,
Speaker 5: I want to do a new version of prices right
Speaker 5: with the culture, they can do that shit in two
Speaker 5: days and have the and have the set built, have
Speaker 5: everything built. Like you lyrics say y'all want to do
Speaker 5: a cartoon like or the Doo movie, the Mandalorian movie.
Speaker 5: You could do that and the models that they're doing,
Speaker 5: it's fair for us to where if you try to
Speaker 5: do that with Soda or any other company, you're gonna
Speaker 5: have to sign your whole life away and you want
Speaker 5: own ship. This is like right, it ain't gonna be
Speaker 5: like this by next year.
Speaker 1: Do the other one.
Speaker 5: Right now, we got the opportunity to really be able
Speaker 5: to own ip and build shit that you that comes
Speaker 5: from your brain, that can really come to real life
Speaker 5: with this right company, with this right group that can
Speaker 5: handle this ship. That's that's that's the trick. Of course.
Speaker 5: Event Space is a venue. It's it's not a stadium,
Speaker 5: but it ain't a club, so it's lit. We do
Speaker 5: boxing stadiums and we can do boxing matches, faster shows.
Speaker 5: It's that large, like it's like it's huge, but the
Speaker 5: main focus is promotion, capture VR AR virtuality. One of
Speaker 5: the owners created one of the owners that we play
Speaker 5: creative virtual reality. So their screen is better than any
Speaker 5: screen in Hollywood. So it's for movies. So like, I'll
Speaker 5: look at y'all like Walt Disney, y'all niggas a songwriter,
Speaker 5: bro your storytellers. But are we just gonna do it
Speaker 5: in songs for three minutes? But we're gonna do it
Speaker 5: in a movie.
Speaker 1: But we're gonna do.
Speaker 5: On cartoons or because we got eyes and ears, we
Speaker 5: can't just hear it. Yeah, it's like, but but who's
Speaker 5: going to be the first five niggas. That's my homies.
Speaker 5: That's gonna really see this opportunity like Nick cann and
Speaker 5: all these other niggas and take advantage of it and
Speaker 5: really help the culture. So it's the time, guys.
Speaker 6: Don't be like that's time I want to ask you
Speaker 6: to It's something that you know, my father was very
Speaker 6: instrumental in my career right and pushing me into you know,
Speaker 6: what what.
Speaker 1: Would I do and what we do.
Speaker 6: That I didn't know that your father played such a
Speaker 6: heavy role in what you're doing.
Speaker 5: So I hired my dad ten years eight years ago
Speaker 5: to work at the school teachers at the school he
Speaker 5: I mean he does him and my sister teaches everybody vocals.
Speaker 5: So they do all vocal to all the vocal training
Speaker 5: for celebrities to students from the age of schools to
Speaker 5: you know, all around the world. Like they know how
Speaker 5: to really get you to understand your inside, understand the
Speaker 5: power that you have inside and gives you the confidence.
Speaker 5: And then my sister when it comes to the studio,
Speaker 5: she's like female Kukrell, Like I don't even let no
Speaker 5: nigga she has. I have to work with my sister
Speaker 5: because she knows all the rules to break them. Like
Speaker 5: literally she's been around her and we've all been in
Speaker 5: the same school, so it's but it's a real family thing,
Speaker 5: you know. But Pops has been I mean he's been
Speaker 5: on deck. He was just his birthday yesterday. Yeah, so
Speaker 5: happy birthday, Pops. But uh, that's that's where I get
Speaker 5: my slack from man, and that's how I learned pool.
Speaker 5: If anybody want to play pool and willing to invest
Speaker 5: in yourselves, I'm taking cash up, crypto cash.
Speaker 1: We got I know he did? I say, I see
Speaker 1: what he's doing. Yeah, because he be posted to like
Speaker 1: tricks doing.
Speaker 5: I got a podcast, Did you get that? I'm gonna
Speaker 5: need job. I'm gonna talk about how to how to
Speaker 5: help the culture. And I'm whooping ass on pool and
Speaker 5: saying did you get that? In your face?
Speaker 1: I love that?
Speaker 5: Double See that's the strike right there. I got.
Speaker 3: I got love something at the house. Little a little table.
Speaker 5: I gotta watch out take one of the like, okay, yeah,
Speaker 5: a little work, brother, rats your top five R and
Speaker 5: D singers, singers? Oh people, Sam Cook?
Speaker 3: What you know about young Fellow?
Speaker 5: You know about that Brandy?
Speaker 1: Yeah?
Speaker 5: Five R and B singer Uh damn uh, Michael Jackson,
Speaker 5: Prince uh mm hmmm, Joe.
Speaker 3: I like, I like good ballance ball, great great textures,
Speaker 3: great textures.
Speaker 1: It's a really tough list.
Speaker 3: Tough list that Sam Cook was really it was really
Speaker 3: you got you started with a monster.
Speaker 1: I started.
Speaker 3: Top five R and B songs.
Speaker 5: Oh, all I do is think about You, Stevie Wonder
Speaker 5: and fun Fact. That's Michael Jackson and Jeryl LeVert sing
Speaker 5: in the background.
Speaker 1: I know Michael Jackson was.
Speaker 5: Look up the Yeah, yeah, listen to the high parts.
Speaker 1: Mike.
Speaker 5: Uh, pretty young thing. That's one of my favorite songs. Yeah,
Speaker 5: half crazy music child.
Speaker 1: Yes, yes.
Speaker 3: I asked him about that song when he went to
Speaker 3: ad lib at the end against against the scale of
Speaker 3: the music.
Speaker 1: He said, yeah, I was just being an.
Speaker 5: You're it still feels right.
Speaker 3: It's on of scale's like I just had to You're
Speaker 3: a demon.
Speaker 5: Oh my gosh.
Speaker 6: Tweet come to my place, We love Love twet tweet
Speaker 6: we waiting waiting come time.
Speaker 4: Uh.
Speaker 5: The Black Street album like anything from like anything?
Speaker 1: That album was, Yeah, that was Teddy Teddy.
Speaker 5: It's different. He's as a little for starting our whole career.
Speaker 5: Thank you, Teddy Riley. We listened to that Black Street
Speaker 5: album as a unit. I was signed a production company
Speaker 5: Clifton Journal. All of us we set and listening to
Speaker 5: listen to as a unit.
Speaker 6: Yeah, it was like it was a proving ground for
Speaker 6: him at that point because he had already done such
Speaker 6: great things. But it had been a little bit a
Speaker 6: little minute, and then he came back with Black Street.
Speaker 1: It was like, this ship is incredible different.
Speaker 3: You re reference that for everything exactly.
Speaker 1: Nigga?
Speaker 3: What did where did they they mixed this ship and
Speaker 3: out of space?
Speaker 1: Nigga?
Speaker 3: What is this? Okay? All right, Okay, see your rants?
Speaker 3: Do you have to more? Okay, here we go. Let's
Speaker 3: make a Vulturon rants your Vultron, your super r and
Speaker 3: b artists who you're going to get the vocal from,
Speaker 3: the performance style, the styling, the passion of the artist,
Speaker 3: and who's going to produce for this motherfucker?
Speaker 5: What's the first one?
Speaker 3: We start with the first one where you're gonna get
Speaker 3: the vocal from one vocal for your super and the artists.
Speaker 6: Jazmine selling, Yes, sir, the world knows how I feel
Speaker 6: about Jazzon Selimon as a singer.
Speaker 5: Love you jazzon seven.
Speaker 1: She's nasty.
Speaker 3: Were walking around with Jazmine Sulliman songs in our laptop
Speaker 3: before she was even a thing.
Speaker 1: See just like, do you hear this ship's different?
Speaker 3: Young lady performance style stage.
Speaker 5: Former style on stage Mike, mm hmmm.
Speaker 3: Makes sense, makes sense. Styling the drip of the artist uniform.
Speaker 1: For real, Yeah, niggas for real fly.
Speaker 3: He's fly in in so many five year stretches where
Speaker 3: to where he'll shift it advertary.
Speaker 6: The first time I ever seen for real in person,
Speaker 6: I didn't know who he was because they wasn't they
Speaker 6: were at this time. I think they had just got
Speaker 6: like a a song deal, an lecture and our label
Speaker 6: whatever they were at a lectures when I was signed
Speaker 6: to a Lecture Records.
Speaker 1: And remember I was in New York. It's my first time.
Speaker 6: As like an adult by myself in New York going
Speaker 6: to take my little label meeting that nigga have a
Speaker 6: furrow with no shirt early coming out of a record label.
Speaker 6: I'm like, who the fuck is that? What is Asian partner?
Speaker 6: It's different, first time I ever seen him. Yeah me
Speaker 6: gone no shirt? That said oh yeah, And I remember,
Speaker 6: you know that's one of those things and the musics
Speaker 6: we know that like if somebody you gotta make people
Speaker 6: ask who was that? It's The first thing I did
Speaker 6: when I got stairs, I was like, yo, it was
Speaker 6: something dude with like a fur coat on, and they.
Speaker 1: Was like, yo, that nigga beats that nigga songwright. He crazy.
Speaker 3: His name is like for Real or something like that.
Speaker 3: The nigga keep it on. I never forgot it. I
Speaker 3: never forgot it.
Speaker 1: He shifts it.
Speaker 6: But it's futuristic and relevant at the same time. That's
Speaker 6: very tough tough to do, very very tough to do
Speaker 6: because you look crazy trying to be futuristic.
Speaker 3: The passion of your artists. Who's who mean it?
Speaker 9: Mm hmm the passion Oh nipsey M absolutely meaning absolutely.
Speaker 1: I heard the record one mm hmm. Come on, man,
Speaker 1: he mean that ship? Ship? You mean that? I said
Speaker 1: I'm in on just that alone.
Speaker 3: You believe the man, I believe.
Speaker 5: I can believe what.
Speaker 3: We watch as much.
Speaker 1: Who produceing for this artist? Ship?
Speaker 5: If I did it, it'd really be crazy.
Speaker 1: You'll be directed, Tom.
Speaker 5: We're man, I got friends. We're gonna collect all the
Speaker 5: money to not.
Speaker 1: Let's know, but have it no other way, not this ship.
Speaker 8: Yeah, that by very important part of the show. Will
Speaker 8: you tell us the story funny of Funked up, funny
Speaker 8: and fucked up.
Speaker 1: The only rude to the game. You can't say no name.
Speaker 5: I can't say no name, no names, and I can't
Speaker 5: say no name the one case, Well, well I got
Speaker 5: a listen, you wanna tell us a couple of stories.
Speaker 5: I'll start off with it's a super producer that inspired
Speaker 5: me because he didn't want to teach me Ableton and
Speaker 5: to the point to where like I was like, damn,
Speaker 5: how do you get your drums to go? Like keep
Speaker 5: going like and you're not doing nothing. I walked over
Speaker 5: there and niggas lid its computer too. I'm like, oh, ship,
Speaker 5: I've never experienced a real life hater in my life.
Speaker 5: This is really happening. So I couldn't do nothing but
Speaker 5: respect it. From there, I want to learn. I learned
Speaker 5: able To. Then me and James started school to teach
Speaker 5: Ableton and we've made so much people money from Ableton.
Speaker 5: In respect to that bitch Asz nigga, but I'll never
Speaker 5: say his name. Respect you.
Speaker 1: My God made you made.
Speaker 5: You inspired me that nigga did. I leave with him
Speaker 5: and then he just I'm like, oh, this is sick,
Speaker 5: but thank thank you. Yeah, you knew we was after
Speaker 5: we figured that out. It's over because able to at
Speaker 5: that time able. It was just DJ isn't able to,
Speaker 5: Like the culture of black people didn't figure out that
Speaker 5: you could. That could change the trajectory of your life
Speaker 5: if you really understand this program.
Speaker 3: Yeah he knew that. Is that what you'all now?
Speaker 5: Motherfucking right? Yeah?
Speaker 1: Yeah, it's like that.
Speaker 5: It's life changing. I dare you. It's like, I dare you.
Speaker 5: It's a dare. I ain't dare to grow man in
Speaker 5: a long time. Trust me, Yeah, trust me, bro. It
Speaker 5: does things that you can do for sure. It does
Speaker 5: things that you can't do, that you possibly can't even
Speaker 5: think about. Like it's and it's fast. I spend more
Speaker 5: time with the family. I'm just faster.
Speaker 1: I need to come to school.
Speaker 5: I dare you, bro, we got to Our school is
Speaker 5: a school that che colds. Our two teachers at the
Speaker 5: school are the able to master, is the only able
Speaker 5: to certify masters. And out here what like it's everybody's
Speaker 5: just come hang out. We're gonna have some fun. We
Speaker 5: got certified as Yeah, it's serious, it's serious.
Speaker 1: I'm coming. That's who you should learn from.
Speaker 3: I'm coming to take the class on my mama.
Speaker 1: That's great. That is great.
Speaker 3: Nigga leaned his computer.
Speaker 1: One nigga.
Speaker 5: Changed our whole ship. I remember the time. It was
Speaker 5: an an R. He's another weird nigga. But uh me
Speaker 5: and James, well, actually I was playing some music and
Speaker 5: he was like, it's too West Coast, he'll never make it.
Speaker 5: Say the same thing that the homie told us that
Speaker 5: our songs are just wasn't good enough, not knowing that
Speaker 5: this nigga already had hits. That was the funny part.
Speaker 5: But he told me that. Three years later. I seen
Speaker 5: him again and I charged him so much money. He
Speaker 5: had to tell me, No, I did it on purpose
Speaker 5: because once a bit jazz nigga has a bitch ass
Speaker 5: nigg you always let him live, even for publishing. Some
Speaker 5: of y'all niggas know y'all don't deserve the publisher that
Speaker 5: y'all get, But y'all want that back. You can have it,
Speaker 5: and you know, I just no more.
Speaker 1: You realize what your value is.
Speaker 5: Yeah, it's like nothing that serious to do some weird
Speaker 5: ship to fuck up your future with the next situation
Speaker 5: with the human nothing that you know, So never make
Speaker 5: desperate decisions. I always make decisions like I got it
Speaker 5: a lot of money in my pocket even if I didn't.
Speaker 1: We brother, we're proud of you, Sha nigga, thank you,
Speaker 1: thank you. Hey.
Speaker 3: We started off teaching you, now you're teaching us. Now
Speaker 3: we got to come back to your school that's was
Speaker 3: supposed to be. We're humble enough to say that.
Speaker 5: Man, I appreciate you.
Speaker 3: Bro. We salute y'all and you and you all and
Speaker 3: everything that you guys are doing and saluteed. We supported,
Speaker 3: and we celebrate it more importantly even when you're not around.
Speaker 3: Celebrate for real broad conversations that we have tank to
Speaker 3: tell you.
Speaker 1: He said it earlier. We can't wait to talk about
Speaker 1: us homies got this or that? Then my niggas and
Speaker 1: the like.
Speaker 6: That is what we're supposed to be doing, all of us.
Speaker 6: We're supposed to be celebrating each other even when we're
Speaker 6: not in the room. Right Somebody tell me, man, I
Speaker 6: ran the rinks. He was telling me how he was
Speaker 6: excited to do your podcast.
Speaker 1: That means.
Speaker 3: People, that's what I call it. This thing forget. I
Speaker 3: say that all the time. I said evil has an army.
Speaker 3: Love needs one. To come on, sir, come on, we
Speaker 3: wouldn't kill for ours too. That's it, ship man. My
Speaker 3: name is Tank Valentine and this is the R and
Speaker 3: B Money Podcast, The authority on all things R and B,
Speaker 3: all things singers, songwriter, musician, producer, performer, publishing, what br a.
Speaker 1: Brand?
Speaker 3: Laws for the Education Masters, Delaware Law.
Speaker 1: Listen, man, rhythm, business, Rhythm in business. You don't got
Speaker 1: to be blues no more. We don't got to be
Speaker 1: living in more. Rhythm rhythm in business.
Speaker 3: Sitting right here in the hot seat, our brother France fifteen.
Speaker 1: Yeah, we say time, man,