1 00:00:00,120 --> 00:00:01,960 Speaker 1: This Day in History Class is a production of I 2 00:00:02,040 --> 00:00:07,400 Speaker 1: Heart Radio. Hi everyone, I'm Eves and you're listening to 3 00:00:07,480 --> 00:00:10,760 Speaker 1: This Day in History Class, a podcast where we build 4 00:00:10,880 --> 00:00:12,960 Speaker 1: the time machine and all you have to do is 5 00:00:13,000 --> 00:00:26,119 Speaker 1: hop in today's January. The day was January twenty two, 6 00:00:26,440 --> 00:00:31,600 Speaker 1: ninety four. Apple introduced its new Macintosh computer in an 7 00:00:31,640 --> 00:00:35,840 Speaker 1: ad during the Super Bowl. Though the Apple to first 8 00:00:35,960 --> 00:00:39,559 Speaker 1: release in nineteen seventy seven was super successful, it was 9 00:00:39,640 --> 00:00:44,159 Speaker 1: being outclassed. Apple released the Lisa, a personal computer with 10 00:00:44,240 --> 00:00:48,520 Speaker 1: a graphical user interface and mouse, in early nine three, 11 00:00:49,520 --> 00:00:52,879 Speaker 1: but the computer was expensive at ten thousand dollars, and 12 00:00:52,920 --> 00:00:55,720 Speaker 1: it had other drawbacks that made it less than appealing. 13 00:00:56,800 --> 00:01:00,319 Speaker 1: The Macintosh project began in the late nineteen seventies. At 14 00:01:00,320 --> 00:01:04,240 Speaker 1: the same time the Lisa was under development. Apple employee 15 00:01:04,319 --> 00:01:08,399 Speaker 1: Jeff Raskin aimed to create an affordable, easy to use computer. 16 00:01:09,120 --> 00:01:12,000 Speaker 1: Steve Jobs, the co founder of Apple, took notice of 17 00:01:12,000 --> 00:01:16,440 Speaker 1: the project. The Macintosh was envisioned as less expensive than 18 00:01:16,440 --> 00:01:20,800 Speaker 1: the Lisa, but still powerful and accessible to the average user. 19 00:01:21,880 --> 00:01:25,320 Speaker 1: Apple announced the Macintosh one K to the press in 20 00:01:25,360 --> 00:01:28,920 Speaker 1: October of nineteen eighty three, and on January twenty two, 21 00:01:29,160 --> 00:01:33,039 Speaker 1: nineteen eighty four, The Macintosh was introduced to Super Bowl 22 00:01:33,120 --> 00:01:37,560 Speaker 1: viewers in a commercial known as nineteen eighty four. Advertising 23 00:01:37,600 --> 00:01:41,560 Speaker 1: agency Shyatt Day created the ad. Lee Cloud was the 24 00:01:41,600 --> 00:01:46,440 Speaker 1: creative director, Steve Hayden was the copywriter, and Brent Thomas 25 00:01:46,520 --> 00:01:49,880 Speaker 1: was the art director. The ad was shot in one 26 00:01:49,920 --> 00:01:53,880 Speaker 1: week and cost about five hundred thousand dollars. Steve Jobs 27 00:01:54,000 --> 00:01:56,720 Speaker 1: loved it, but the Board of Directors was not impressed 28 00:01:56,720 --> 00:02:00,640 Speaker 1: by the commercial, but Apple ran with it anyway. The 29 00:02:00,680 --> 00:02:04,040 Speaker 1: commercial ran once in December of Night three in a 30 00:02:04,120 --> 00:02:07,440 Speaker 1: late night spot in Twin Falls, Idaho, and was screened 31 00:02:07,480 --> 00:02:11,160 Speaker 1: before previews in movie theaters, but the Super Bowl spot 32 00:02:11,240 --> 00:02:15,440 Speaker 1: was its most famous showing. Brittley Scott, director of the 33 00:02:15,480 --> 00:02:19,120 Speaker 1: science fiction films Alien and Blade Runner, directed the commercial. 34 00:02:19,800 --> 00:02:22,720 Speaker 1: In the sixty second commercial, a woman carrying a sledge 35 00:02:22,720 --> 00:02:28,320 Speaker 1: hammer runs through a dystopian landscape inspired by George Orwell's four. 36 00:02:29,280 --> 00:02:32,680 Speaker 1: A televised Big Brother like figure is lecturing a room 37 00:02:32,760 --> 00:02:35,760 Speaker 1: full of workers when the runner throws the sledge hammer 38 00:02:35,800 --> 00:02:39,560 Speaker 1: at the image. The commercial ends with the following text 39 00:02:39,600 --> 00:02:45,800 Speaker 1: in voiceover, on Janu Apple Computer will introduce Macintosh, and 40 00:02:45,840 --> 00:02:50,680 Speaker 1: you'll see why Night four won't be like four. The 41 00:02:50,760 --> 00:02:54,360 Speaker 1: woman is interpreted as symbolizing Apple and the Big Brother 42 00:02:54,440 --> 00:02:59,160 Speaker 1: figure as representing IBM. Essentially, Apple saves the masses from 43 00:02:59,200 --> 00:03:03,840 Speaker 1: an IBM dominated future. The commercial got a lot of attention, 44 00:03:04,320 --> 00:03:07,560 Speaker 1: and it won several awards, including the Grand Prize at 45 00:03:07,560 --> 00:03:12,520 Speaker 1: the cann International Advertising Festival. The commercial is recognized as 46 00:03:12,560 --> 00:03:15,720 Speaker 1: one of the most memorable and Super Bowl history. It's 47 00:03:15,760 --> 00:03:19,400 Speaker 1: also credited with making Super Bowl commercials as important and 48 00:03:19,480 --> 00:03:23,920 Speaker 1: popular as they are today. Later, Apple created another version 49 00:03:24,000 --> 00:03:27,040 Speaker 1: of the ad to include an iPod, and the commercial 50 00:03:27,120 --> 00:03:31,080 Speaker 1: has also been recreated by others. Two days after the 51 00:03:31,120 --> 00:03:35,080 Speaker 1: ad aired, Apple had its annual shareholders meeting, where Steve 52 00:03:35,160 --> 00:03:39,400 Speaker 1: Jobs presented the Macintosh. The Macintosh was the first commercially 53 00:03:39,440 --> 00:03:43,440 Speaker 1: successful personal computer to feature a mouse and a graphical 54 00:03:43,520 --> 00:03:47,560 Speaker 1: user interface. In the three months after the Super Bowl, 55 00:03:47,840 --> 00:03:51,320 Speaker 1: people purchased one dred and fifty five million dollars worth 56 00:03:51,400 --> 00:03:57,400 Speaker 1: of Macintosh is. By September, Apple had introduced the Macintosh 57 00:03:57,560 --> 00:04:00,640 Speaker 1: five twelve K, which had four time times as much 58 00:04:00,680 --> 00:04:04,680 Speaker 1: memory as the original. I'm Eve Jeff Code, and hopefully 59 00:04:04,720 --> 00:04:07,120 Speaker 1: you know a little more about history today than you 60 00:04:07,160 --> 00:04:11,560 Speaker 1: did yesterday. If you've seen any good history means lately, 61 00:04:11,800 --> 00:04:14,600 Speaker 1: you can send them to us on social media at 62 00:04:14,920 --> 00:04:19,719 Speaker 1: t d i h C Podcast, or you can go 63 00:04:19,800 --> 00:04:22,360 Speaker 1: the old fashioned route and send us an email at 64 00:04:22,400 --> 00:04:26,680 Speaker 1: this Day at i heart media dot com. Thanks again 65 00:04:26,720 --> 00:04:37,920 Speaker 1: for listening, We'll see same place tomorrow. For more podcasts 66 00:04:37,920 --> 00:04:40,880 Speaker 1: from i Heeart Radio, visit the iHeart Radio app, Apple Podcasts, 67 00:04:40,960 --> 00:04:42,640 Speaker 1: or wherever you listen to your favorite shows.