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Speaker 1: iHeart Apple Podcasts and Spotify. Whatever business you're in, growth

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Speaker 1: isn't just about getting bigger. At ADP, we believe it's

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Speaker 1: about getting stronger by turning data into insights so you

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Speaker 1: like yours from stronger every day ADP hr talent, time

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Speaker 1: and payroll. Welcome to Money Making Conversations. I'm your host,

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Speaker 1: Rashan McDonald. Each money Making Conversation talk shows about entrepreneurship

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Speaker 1: and entertainment. I provide the consumer and business owner access

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Speaker 1: to celebrities, CEOs, entrepreneurs and industry decision makers. It is

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Speaker 1: important to understand that everybody travels a different path to success.

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Speaker 1: That's because your brand is different. The challenges you face

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Speaker 1: in your life are different. So stop reading other people's

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Speaker 1: success stories and start writing your own. Now. You can

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Speaker 1: be motivated by their success because their stories can offer

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Speaker 1: a direction and help you reach your goal through your

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Speaker 1: planning and committed effort. The Money Making Conversation interviews provide

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Speaker 1: relatable Infort Nation to the listener about career and financial planning, entrepreneurship, motivation, leadership,

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Speaker 1: overcoming the art and how to live it Bounce life.

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Speaker 1: Now let's get to our interview. My next guest is

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Speaker 1: the vice president of business development and Operations for Live

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Speaker 1: Nation Urban. The company was established the better cater to

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Speaker 1: underserve audiences by developing original, urban focused events, festival brands,

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Speaker 1: and strategic content partnerships for emerging, established and classic hip hop,

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Speaker 1: R and B and gospel artists. Please work with the

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Speaker 1: money making conversation, Brandon Pankey, good morning, Good morning. How

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Speaker 1: are you had to get that man? You to get

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Speaker 1: that for a little love out there for you? Let

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Speaker 1: everybody do what I'm talking to. You know, he found

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Speaker 1: amazing Brandon. When when I when I do that intro

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Speaker 1: about Live Nation, we all know that's a brand, So

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Speaker 1: tell us about the liberation brand. Sure. I mean Live

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Speaker 1: Nation is the global leader in live entertainment. I mean

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Speaker 1: anywhere you go around the world, if you're looking any

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Speaker 1: concept that you're making a ticket purchase to, more than

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Speaker 1: likely it's a concert from Live Nation. And so you know,

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Speaker 1: with that being said, you know, Live Nation Urban was

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Speaker 1: developed in really to focus on developing events and platforms

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Speaker 1: and emerging artists in hip hop, R and being gospel.

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Speaker 1: You know, Live Nation is a phenomenal company, but there

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Speaker 1: was such a you know, there was white space, you know,

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Speaker 1: particularly in this you know, hip hop and R and

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Speaker 1: B and drivers to really develop new platforms. No, it's

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Speaker 1: really interesting that you're saying that because of the fact

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Speaker 1: that you know, my history was Steve Harvey. So you

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Speaker 1: know I promoted all of his concerts when I managed

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Speaker 1: him from two thousands, So going into the venue, promoting

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Speaker 1: the venue, getting the right acts, getting the right ticket price,

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Speaker 1: because that's why I catered to you know, before Steve

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Speaker 1: became Mr. Family Few, you know, our audience was an

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Speaker 1: urban audience. So you know we're setting out, you know,

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Speaker 1: different venues all over the country, and that was our

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Speaker 1: audience base. And there is a particular way you they

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Speaker 1: have to be treated and they have to be promoted.

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Speaker 1: To tell us about it, well, I mean absolutely. I

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Speaker 1: mean you can't use a cookie cutter marketing plan, you know,

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Speaker 1: for a hip hop audience that we may use for

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Speaker 1: a pop audience, for a rock audience, there's a way

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Speaker 1: that you have to cater to that audience. There's a

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Speaker 1: way that you need to speak to that audience. And

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Speaker 1: quite honestly, that's another reason why Live Nation urban. You know,

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Speaker 1: what's created because you know, we are African Americans in

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Speaker 1: this space that understand other African Americans and so it's

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Speaker 1: easier for us to market, it's easier for us to

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Speaker 1: come up with ideas that makes sense for this particular audience.

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Speaker 1: And so we're here, we're we're established, and we're really

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Speaker 1: bring some amazing things going into our third year. Now,

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Speaker 1: it was something interesting you said, He said, strategic content

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Speaker 1: partnerships for emerging established and classic hip hop, R and

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Speaker 1: B and gospel artists. Let's talk about the emerging what what?

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Speaker 1: What are you considering the emerging audience and an emerging

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Speaker 1: artists to us, you know, it's a couple of things. One,

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Speaker 1: it's an artist that may and have just gotten signed

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Speaker 1: to a label, but doesn't understand what it takes to

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Speaker 1: have a live touring career. There's a difference between going

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Speaker 1: on stage and performing live and having a sustaining touring career.

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Speaker 1: Spatial artists that get up on stage and they may have,

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Speaker 1: you know, a year of success, but then after that year,

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Speaker 1: what happens next when that audience dies down. What we

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Speaker 1: try to do is really cultivate artists so that they

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Speaker 1: have a core fan base. Build those artists up from

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Speaker 1: clubs and theaters, and so five years from from you know,

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Speaker 1: from that moment there now in amphitheaters and arenas. You know,

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Speaker 1: hopefully one day stadiums. It's about really developing artists and

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Speaker 1: and creating a sustaining career for that artist, because quite honestly,

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Speaker 1: you know, a D two of an artist revenue now

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Speaker 1: comes from touring. And so if that you know, aspect

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Speaker 1: of their career is not solidified or is not strong,

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Speaker 1: guess what that that artist, you know, is not going

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Speaker 1: to last long. And in a very very cutthroat industry.

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Speaker 1: You know, it's really funny you say that because you know,

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Speaker 1: I did the Neighborhood Awards many years, Stephen. I did it,

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Speaker 1: uh honoring up what we consider stars in the neighborhood.

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Speaker 1: And we always had established talent, you know, O Jays established,

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Speaker 1: a baby Face was established, you know, the new edition.

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Speaker 1: He's established people. So they like you said that they

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Speaker 1: make their money on tour and so and I would

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Speaker 1: go to him and go, hey, man, uh, I just

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Speaker 1: need one song to go. We're not gonna do one song,

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Speaker 1: I said, the money's not gonna change. No, no, no,

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Speaker 1: you know from Charlie wasn't on up there, And I

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Speaker 1: always wind up having to give him twenty minutes because

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Speaker 1: they would say this there was a literal sean, but

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Speaker 1: we cannot have happen is you know, because you canna

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Speaker 1: put our name up on a banner. You're gonna put

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Speaker 1: our name and you're gonna promote us. We couldn't have

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Speaker 1: somebody coming there the arena and go OJ's only did

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Speaker 1: one song. Man, that's messed up. He said. Bad news

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Speaker 1: travels fast. Good news stays with the people. They may

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Speaker 1: share it and they may not share it. And that's

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Speaker 1: where you talk about established talent. Established talent have to

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Speaker 1: hold onto their reputation and because that's where they make

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Speaker 1: their bottom line, right. I can't imagine if they did

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Speaker 1: one song at that event, you know, and then someone

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Speaker 1: saw it, it was like, oh, they only did one song.

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Speaker 1: So when they come back to that city and like, oh,

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Speaker 1: well the o J is a new edition, they're performing, Well,

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Speaker 1: they only did one song last time. You know, I

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Speaker 1: don't know, I'm not paying a hundred dollars or whatever

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Speaker 1: that dollar now if they don't put on a good show.

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Speaker 1: And that's why they do it, because they took taking

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Speaker 1: years to build up that fan base, and one performance

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Speaker 1: could couldn't make that fan base, you know, decline unfortunately

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Speaker 1: in that particular city for sure. And also with social media,

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Speaker 1: you know, people you you you're Gonnaline all the time.

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Speaker 1: People hold up a camera and and they the videotaping

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Speaker 1: and they have some comment. They might be saying, just

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Speaker 1: the only song they did next your long that can

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Speaker 1: go viral and that can mess up next year. You know,

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Speaker 1: they're explaining themselves throughout the whole touring process when they

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Speaker 1: go when they're doing the radio interview, No, we're gonna

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Speaker 1: do the entire concert. Who needs that headache. So with

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Speaker 1: that being said, the reason I brought that up is

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Speaker 1: that there has to be yes, you have the Live

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Speaker 1: Nation brand associated with you, but that to be a

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Speaker 1: trust factor put in place for you to get the talent,

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Speaker 1: especially established talent to work with you. Oh absolutely, I

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Speaker 1: mean this is you know, yes, we have the Live

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Speaker 1: Nation Urban brand behind us, but ultimately it's about relationships.

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Speaker 1: And I'll say this to to your listeners in any

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Speaker 1: field you're in, in any industry you're in, I'll argue

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Speaker 1: that of your job is building, sustaining and having trusting

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Speaker 1: relationships with people, because ultimately, there are a bunch of

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Speaker 1: people that can do what I do, but if we

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Speaker 1: don't trust each other or work well together, it doesn't matter.

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Speaker 1: And so relationship building is the fundamental you know, I say,

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Speaker 1: one of the cores or tenants of being in music

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Speaker 1: or being in any industry, as I just stated. And

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Speaker 1: so yes to your point, Yes we have the Live

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Speaker 1: Nation brand, but they have to trust us and know

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Speaker 1: that we're going to make sure that we put them

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Speaker 1: in the best position possible to have the best produced,

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Speaker 1: you know, the most quality performance so that they can

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Speaker 1: go out and give a great show to their fans.

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Speaker 1: You know, it's really interesting because you know, you really

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Speaker 1: are talking about a lot here when you talking about

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Speaker 1: classic hip hop okay, and you're talking about R and B,

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Speaker 1: and then you're talking about gospel artists. Now you know

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Speaker 1: I've had Do you do anything with comedians? Uh? Not yet,

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Speaker 1: but coming. I know it has to be coming now

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Speaker 1: because that's I'm starting to see, especially in Atlanta, you know,

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Speaker 1: State Farm Arena. Every time I look up, every month,

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Speaker 1: a big show is coming through town here and so

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Speaker 1: but it's not I'm not hearing Live Nation Urban tied

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Speaker 1: to that at all. So that's definitely a market is

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Speaker 1: out there. Let me tell this in regards to comedy,

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Speaker 1: so we're building a bland. It's called black thoughts from

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Speaker 1: the Roots actually hosts a comedy event that we've had

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Speaker 1: in Philadelphia, We've had in the Montreal Um Comedy Festival,

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Speaker 1: We've had it um at the New York Comedy Festival.

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Speaker 1: So it's something. It's a brand that we're building. But

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Speaker 1: outside of that, we are definitely playing to get more

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Speaker 1: into comedy as well. Sorry to interrupt you, well no, no, no, no,

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Speaker 1: this is great. This is great information because of the

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Speaker 1: fact that I'm just letting everybody know how you guys

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Speaker 1: opera rate as far as and how you're partaking a

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Speaker 1: particular interest because I was about to slide over to

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Speaker 1: the gospel artists now, you know, I remember several years

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Speaker 1: ago I did a tour with Kurt Franklin Steve Harvey,

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Speaker 1: and Steve Harvey was not going to use any profane

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Speaker 1: language but on stage during this tour, and it was

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Speaker 1: the most difficult tour for me to do from a

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Speaker 1: promotional standpoint, because I really didn't know my audience. You know,

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Speaker 1: I knew who Steve's audience was, but who exactly were

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Speaker 1: the gospel audience. Where do you go to reach these people?

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Speaker 1: Because you know, people said, well, you just just just

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Speaker 1: advertised on the gospel station. I did that, but but

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Speaker 1: it wasn't until I just advertised on just the regular

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Speaker 1: stations that I got the response I had because of

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Speaker 1: the fact that church people everybody church people, church people.

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Speaker 1: Church people listen no RB church people listen to hip hop.

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Speaker 1: Church people are church people. And it was because of

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Speaker 1: That's the whole part of what you have to do

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Speaker 1: as a as a leader in this particular brand is

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Speaker 1: understand how to reach your market. And that's what you

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Speaker 1: were saying. This is why it's necessary to have this

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Speaker 1: particul the brand under Live Nation Urban brand correct and

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Speaker 1: just so you know, so in the gospel space, to

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Speaker 1: your point, we've actually partnered with Kirk Franklin for his

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Speaker 1: Exodus Music and Arts festival, which is in Dallas, Texas.

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Speaker 1: Is my favorite, that's my favorite. Yes, yes, yes, yes, yes, sir.

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Speaker 1: And in third year we're gonna sell it out again

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Speaker 1: this year we're looking to expand into other markets. Um.

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Speaker 1: And so you know, to your point, it's not only

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Speaker 1: going you know, on the gospel stations, we actually go

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Speaker 1: into the churches. But but guess what, we're on the

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Speaker 1: regular urban a c you know, adultly temporary station as well.

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Speaker 1: Because the Jill Scott audience. It's also maybe at the

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Speaker 1: Jil Scot concert at they're going to church on Sunday,

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Speaker 1: So you can't neglect a certain we're all, you know,

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Speaker 1: some of us have certain religious beliefs, but ultimately we're

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Speaker 1: all people and we all love music. So all you know,

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Speaker 1: you can't you know, discern the quote unquote gospel audience

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Speaker 1: from a you know, a traditional concert going audience because

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Speaker 1: we're all we're all going to kind Well, it's really

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Speaker 1: great that you brought up Kurt Franklin and the and

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Speaker 1: the concert festival that he does in the Dallas and

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Speaker 1: make us. I've been promoted in the last couple of

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Speaker 1: years with him, so in a way we've we've had

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Speaker 1: a relationship and I didn't even know it that Brandon,

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Speaker 1: how about that which is? Which is a beautiful thing?

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Speaker 1: Which is because you know, my whole thing and and

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Speaker 1: establishing this brand of money making conversation was to create

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Speaker 1: It's about relationship, like you spoke about earlier. You know,

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Speaker 1: it's about connecting the dots and giving individual platforms, individuals

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Speaker 1: like you to be able to speak your brand, build

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Speaker 1: your brand, communicate while your brand is important and how

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Speaker 1: it affects a lot of people strategically, which is also

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Speaker 1: part of your introduction, because that's what you're trying to do,

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Speaker 1: create these relationships with entertainment that really reaches the core

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Speaker 1: audience that's really demanding it, but oftentime doesn't get it correct.

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Speaker 1: And I think just to give you part of our

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Speaker 1: our our strategy, and I think, you know, I want

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Speaker 1: to give a special shout out to to the President

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Speaker 1: of Lination, Evan Charing, you for for you know, really

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Speaker 1: having decision to to have this. You know, what we

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Speaker 1: want to do is create opportunities for artists that may

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Speaker 1: not have those opportunities. When you look at the festival landscape,

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Speaker 1: for example, you'll see your coachell As, you see your

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Speaker 1: final rus lollapal Loses. But what you don't see these

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Speaker 1: these festivals. You know, they cater to every audience. You know,

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Speaker 1: you may have three R and B acts, you may

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Speaker 1: have four rock acts, you may have four pop acts.

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Speaker 1: You know, it's a it's kind of a smartest board

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Speaker 1: of different you know, artists, but nothing that super serves

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Speaker 1: a particular demographic. So what we've done or create festivals,

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Speaker 1: create events, create platforms that super served emerging hip hop,

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Speaker 1: you know, classic hip hop, R and B emerging R

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Speaker 1: and B. Gospel artists emerging different platforms, different festivals, are

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Speaker 1: different artists. So now, and you know, let's call it one.

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Speaker 1: If I'm a hip hop artist, you know, I have

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Speaker 1: my own You know, you can go to Live Nation

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Speaker 1: Urban and you can be on ten events in a year,

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Speaker 1: where in the past maybe you were hoping to get

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Speaker 1: on one or two festivals. So one or two different

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Speaker 1: events and platforms. And that's why we were, you know,

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Speaker 1: really created to give opportunities for underserved audiences. Well, you

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Speaker 1: know this is important to say that because because the

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Speaker 1: gospel artists were really going back performing and maga churches

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Speaker 1: a few years ago because they kind of lost their

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Speaker 1: voice in the arenas and and the right promoters didn't

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Speaker 1: trust it or didn't do the right packaging to get

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Speaker 1: them back out there being appreciated. And so it's important

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Speaker 1: that you understand the brand. You understand their the ability

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Speaker 1: to be able to to grow this brand. Now you

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Speaker 1: should a name right there, Sean G. It's the same

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Speaker 1: Sean Chief in Philadelphia, Yes it is, Uh, that's my man,

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Speaker 1: right there, Sean G. I Manytimes. I've worked with that

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Speaker 1: young man telling that concerts. But come on now, that's

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Speaker 1: that's that's that's your fearless leader over there. Man. You

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Speaker 1: know been working with Shawn two thousand six and helping

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Speaker 1: to build you know what, what we have today. I'm

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Speaker 1: telling you something, man, special individual. I know I used

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Speaker 1: to comment Sean for Talent and U and he, you know,

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Speaker 1: like you said, you know, I'm an emerging promoter and

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Speaker 1: I had an emerging brand and he and he would

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Speaker 1: work with me because I had the ability to play

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Speaker 1: music on the air too. That helped the relationship as well.

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Speaker 1: But he understood the relationship. And so to see that

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Speaker 1: you have Sean g as the as the overarching visionary

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Speaker 1: of this whole process with Live Non Nation Urgent Urbans,

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Speaker 1: Live Nation Urban. It's congratulations man, congratulations. When we come back,

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Speaker 1: I want to talk more about some more programmed projects

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Speaker 1: you have, This app you have is UH twelfth and

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Speaker 1: your Roots Picnic that's coming up a lot more to

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Speaker 1: talk about talk about with my man, Brandon Pankey, Live

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Speaker 1: Nation Urban. It's finally here the season of celebration, and

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Speaker 1: money making Conversations on Facebook, Twitter, and Instagram. Ladies and gentlemen,

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Speaker 1: in the time, you stop thinking about your dreams and

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Speaker 1: put some plans into action. I just was Sean McDonald.

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Speaker 1: I'm speaking to the vice president of business Development and

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Speaker 1: Operations for Live Nation Urban. The company was established a

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Speaker 1: better cater to underserved audiences by developing original urban Focus,

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Speaker 1: advanced festival brands and strategic content partnerships for emerging, established

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Speaker 1: and classic hip hop, R and B and gospel artists.

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Speaker 1: A man Brandon Pankey, Hey, Brandon's really interesting, UM when

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Speaker 1: I see because let's see a lot more hip hop

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Speaker 1: concert concerts out there now. And I'm gonna tell you,

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Speaker 1: you know my old school, you know, and at one time,

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Speaker 1: you know, it was it was like you couldn't ensure

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Speaker 1: a hip hop arties a concert, you know, really, you know,

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Speaker 1: they returning up their dressing room there they like the

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Speaker 1: stage on fire. They were like bad boars of ignorance

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Speaker 1: were when I was coming up. And now I see

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Speaker 1: more and more concerts are what is the Are the

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Speaker 1: artists more mature? Are the artists smarter? Are what is

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Speaker 1: going on? Why are we having such productive hip op shows? Now?

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Speaker 1: I think it's it's it's a lot of things. One.

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Speaker 1: I think promoters um have welcomed hip hop so much

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Speaker 1: because here's the thing. Hip hop is, you know, always

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Speaker 1: in the top streaming genres globally, and you have the

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Speaker 1: numbers now and hip hop to back up. Why you know,

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Speaker 1: hip hop is important too if you go to you

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Speaker 1: know hip hop, you know, especially for younger hip hop

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Speaker 1: shows or concerts, that that crowd is super diverse. You know,

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Speaker 1: it's not just you know, black folks out there. It's

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Speaker 1: you know, it's all every race is out there, young, old,

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Speaker 1: watching hip hop, you know, So there's money to be

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Speaker 1: made in it. Three, there's just smarter managers, you know.

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Speaker 1: I think, you know, the management teams now are so

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Speaker 1: savvy and understand that each hip hop artists and artists

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Speaker 1: in general are brands, and so they're really building and

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Speaker 1: cultivating those brands to to really make them stand out. Um,

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Speaker 1: and then social media, you know, hip hop artists are

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Speaker 1: now coming out with content. You know, I've seen some

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Speaker 1: artists come out with multiple albums or multiple mixtapes in

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Speaker 1: a year, and that wasn't happening in the past. And

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Speaker 1: so there's so much content. There's so much you know,

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Speaker 1: they have so you can see their personalities on social media,

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Speaker 1: and and promoters are so open to it. You know,

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Speaker 1: I don't see hip hop necessarily going down from from

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Speaker 1: a show perspective anytime soon. But I originally enjoyed, I

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Speaker 1: was excited about it to bring you on the show.

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Speaker 1: Was that, you know, I always preaching multiple streams of

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Speaker 1: income multiple opportunities brings longevity, and you know, one check

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Speaker 1: is cool, but hey, several checks, especially checks when you're

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Speaker 1: getting the while your sleep is beautiful. Now, in addition

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Speaker 1: to your duties at Live Nation Urban, you're also currently

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Speaker 1: relaunching your app, The Tour Star. Yeah. So um wow.

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Speaker 1: Tour Star wasn't an idea I had in two thousand

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Speaker 1: eleven actually, and I was, you know, dealing with with

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Speaker 1: a particular artist on tour, and I was like, man,

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Speaker 1: I wish there was a way that people could see,

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Speaker 1: you know, what we do, you know, in a fun way.

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Speaker 1: And so it's like, well, let's develop a music simulation

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Speaker 1: game that talks about toy and taking an artist from

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Speaker 1: you know, the playing in his or her garage and

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Speaker 1: making it to an arena level superstar. So we created

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Speaker 1: this game UM in two thousand and fourteen, a debut

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Speaker 1: in the top um top ten um on on the

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Speaker 1: Apple Music charts, did really well. We added a Quest

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Speaker 1: Love as a as a partner in the game, and

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Speaker 1: we're actually in the process of getting UM the company

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Speaker 1: sold and then relaunching the app by the end of

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Speaker 1: the year, you know, kind of a version to with

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Speaker 1: with a bigger gaming company. So I'm excited about that.

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Speaker 1: And to your point, you know, it's really about the

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Speaker 1: you know, different streams of income. And I love music,

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Speaker 1: but I think there are opportunities not only in gaming,

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Speaker 1: but in content, you know, besides the live space, taking

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Speaker 1: music as kind of the hub and branching out into

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Speaker 1: into different areas um. And that's what excites me about

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Speaker 1: having the freedom and and and really working in a

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Speaker 1: space where I have the opportunity to be an entrepreneur

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Speaker 1: um as well as work with Live Nation. So it's

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Speaker 1: really the best of those worlds. Well, you know, you're

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Speaker 1: not only aren't entrepreneur, you're a manager, you know, so

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Speaker 1: so so so let's let's let's talk about these titles

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Speaker 1: that you got working on. You your vice president of

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Speaker 1: business Development and Operation, you're developing apps, and you're managing town.

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Speaker 1: So tell us us about that last ling, because you know,

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Speaker 1: I know something about managing is god know that's you

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Speaker 1: know a lot of people that that title seems very simple,

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Speaker 1: but managing man. I'm tell you something. That phone rings,

426
00:22:27,200 --> 00:22:35,120
Speaker 1: you gotta pick it up. You gotta be a brother's sister, preacher, uh, security, uh,

427
00:22:35,160 --> 00:22:40,679
Speaker 1: a loan officer. Sometimes you gotta be a cook. Uh

428
00:22:41,040 --> 00:22:43,719
Speaker 1: meal you weren't ready to buy? Uh you gotta be

429
00:22:43,960 --> 00:22:48,040
Speaker 1: uh an enforcemer uh therapy. I forgot that. I'm hey brand.

430
00:22:48,080 --> 00:22:54,720
Speaker 1: I apologize. I should have started with therapists. Let me

431
00:22:54,760 --> 00:22:57,440
Speaker 1: tell you know, you know what, it's so funny because

432
00:22:57,440 --> 00:22:58,840
Speaker 1: you have to be all those things. In fact, the

433
00:22:58,920 --> 00:23:01,399
Speaker 1: artists I managed recently came out with her first single.

434
00:23:01,400 --> 00:23:04,240
Speaker 1: Her name is Brianna Cash. She signed to UM in

435
00:23:04,280 --> 00:23:08,040
Speaker 1: a joint venture with Interscope and a super producer named

436
00:23:08,040 --> 00:23:12,359
Speaker 1: Popeline cell Um. She's from Philadelphia as well, and you

437
00:23:12,359 --> 00:23:15,280
Speaker 1: know she's a phenomenal artist. And she'll tell you I

438
00:23:15,320 --> 00:23:17,919
Speaker 1: did not want to be her manager. I said, management

439
00:23:18,040 --> 00:23:21,720
Speaker 1: is an eighty two hour a day job. I I

440
00:23:21,760 --> 00:23:24,480
Speaker 1: didn't have the time to do it, um, and I

441
00:23:24,560 --> 00:23:26,480
Speaker 1: kind of just fell into it. And she now called

442
00:23:26,520 --> 00:23:30,119
Speaker 1: me her brother slash dad UM. And it's because you

443
00:23:30,200 --> 00:23:33,000
Speaker 1: care so much about the artist or artists that you

444
00:23:33,160 --> 00:23:35,560
Speaker 1: you're working with from the managerial side. I you know,

445
00:23:35,680 --> 00:23:37,919
Speaker 1: I couldn't leave her now if I if I wanted to,

446
00:23:38,520 --> 00:23:41,800
Speaker 1: because I understand the value who she is as a person,

447
00:23:41,840 --> 00:23:44,520
Speaker 1: in my value in her life and making sure she

448
00:23:44,560 --> 00:23:46,919
Speaker 1: gets to a certain place in her career, and not

449
00:23:46,960 --> 00:23:49,480
Speaker 1: just in her career, but I actually care more about,

450
00:23:49,920 --> 00:23:52,560
Speaker 1: you know, her personal life than I do the career.

451
00:23:52,600 --> 00:23:54,359
Speaker 1: I think the career stuff is going to happen because

452
00:23:54,359 --> 00:23:56,240
Speaker 1: she has a label behind her, because you know, we

453
00:23:56,320 --> 00:23:59,360
Speaker 1: have a smart team with her, but really making sure

454
00:23:59,400 --> 00:24:01,840
Speaker 1: on a day to day basis she's okay, because I

455
00:24:01,880 --> 00:24:05,040
Speaker 1: think that gets lost in the careers of every artist,

456
00:24:05,080 --> 00:24:08,040
Speaker 1: that gets lost in the careers of executives of any industry.

457
00:24:08,040 --> 00:24:11,679
Speaker 1: I think we really, you know, I'm kind of diverting myself,

458
00:24:11,680 --> 00:24:13,800
Speaker 1: but we really need to focus on the mental health

459
00:24:14,040 --> 00:24:16,320
Speaker 1: for individuals because I don't think we pay enough attention

460
00:24:16,320 --> 00:24:20,480
Speaker 1: to that, especially in high stress. Absolutely absolutely, And and

461
00:24:20,520 --> 00:24:25,000
Speaker 1: I liken bad managers to bad parents, because these individuals

462
00:24:25,240 --> 00:24:27,560
Speaker 1: who trust us, who come to us, or we come

463
00:24:27,600 --> 00:24:29,199
Speaker 1: to them, and we convince them that we're the right

464
00:24:29,240 --> 00:24:32,480
Speaker 1: person to steer their career, to keep their life right,

465
00:24:32,520 --> 00:24:34,560
Speaker 1: to make sure they're talking to the right people, showing

466
00:24:34,680 --> 00:24:37,280
Speaker 1: up because especially with social media, you gotta be you know,

467
00:24:37,280 --> 00:24:39,920
Speaker 1: you gotta monitor social media, gotta monitor pot so much

468
00:24:39,960 --> 00:24:42,159
Speaker 1: that goes that your head and some of the stress

469
00:24:42,200 --> 00:24:45,119
Speaker 1: that you have to take on and then stay levelheaded

470
00:24:45,160 --> 00:24:48,439
Speaker 1: about it and being and being able to deliver an answer.

471
00:24:48,920 --> 00:24:50,920
Speaker 1: That's the key to get to manage when they ask

472
00:24:50,960 --> 00:24:55,600
Speaker 1: you a question. Don't stutter, don't go I'll be right

473
00:24:55,640 --> 00:24:58,200
Speaker 1: back with you, because they're they're coming to you because

474
00:24:58,240 --> 00:25:00,160
Speaker 1: that's the final leg where they need to add and

475
00:25:00,240 --> 00:25:03,280
Speaker 1: they need that relaxed moment or that confirmed moment that

476
00:25:03,320 --> 00:25:05,359
Speaker 1: they're doing the right things in their life. So I

477
00:25:05,400 --> 00:25:07,480
Speaker 1: definitely have to bring that up because that that level

478
00:25:07,520 --> 00:25:10,719
Speaker 1: of diversity really lets me know that you're looking at

479
00:25:10,960 --> 00:25:13,320
Speaker 1: You're looking at your life from a global perspective. You're

480
00:25:13,359 --> 00:25:15,600
Speaker 1: not looking at this life as as one opportunity, but

481
00:25:15,760 --> 00:25:18,240
Speaker 1: many opportunities. How do you take on that that that

482
00:25:18,280 --> 00:25:23,080
Speaker 1: persona or that ability to multitask a multitask I think

483
00:25:23,119 --> 00:25:26,160
Speaker 1: I've just always had that that ability. I knew that.

484
00:25:26,560 --> 00:25:28,119
Speaker 1: You know, probably at this point, if I was just

485
00:25:28,160 --> 00:25:31,399
Speaker 1: doing one thing, I would probably lose my mind because

486
00:25:31,440 --> 00:25:34,040
Speaker 1: that's not who I am. Like I you know, I

487
00:25:34,119 --> 00:25:35,960
Speaker 1: want to learn and I want to be a part

488
00:25:36,040 --> 00:25:39,320
Speaker 1: of so many different things within entertainment, you know. And

489
00:25:39,359 --> 00:25:41,480
Speaker 1: you know something we didn't touch on is hey, I'm

490
00:25:41,520 --> 00:25:44,199
Speaker 1: also you know a part of a nonprofit where we

491
00:25:44,240 --> 00:25:46,359
Speaker 1: teach students about the business of entertainment because it has

492
00:25:46,400 --> 00:25:49,000
Speaker 1: to be you know, to me, it's very holistic. You know,

493
00:25:49,119 --> 00:25:52,359
Speaker 1: it's you know, I'm managing, I'm working in live music,

494
00:25:52,480 --> 00:25:55,200
Speaker 1: We're working in gaming and other special events. And then

495
00:25:55,240 --> 00:25:57,200
Speaker 1: I have to make sure that that I give back

496
00:25:57,240 --> 00:25:59,560
Speaker 1: as well, you know, particularly the young black and brown

497
00:25:59,640 --> 00:26:02,919
Speaker 1: kids who don't have the access or opportunity you know

498
00:26:02,920 --> 00:26:05,679
Speaker 1: what I mean, or that that I have had. And

499
00:26:05,720 --> 00:26:08,240
Speaker 1: so when you give that, now you can create more

500
00:26:08,240 --> 00:26:12,439
Speaker 1: of a diverse workforce. Now you're actually creating smarter managers

501
00:26:12,480 --> 00:26:16,000
Speaker 1: of color. Now you're also creating the next generation of

502
00:26:16,040 --> 00:26:19,560
Speaker 1: Live Nation urban employees. And so it comes full circle.

503
00:26:19,640 --> 00:26:22,800
Speaker 1: So to that point, um, you know, I just I

504
00:26:22,880 --> 00:26:25,680
Speaker 1: wake up knowing I want to be great. I wake

505
00:26:25,800 --> 00:26:28,480
Speaker 1: up knowing that, you know, I believe that all of us,

506
00:26:29,040 --> 00:26:32,080
Speaker 1: um you know, have God within us, and so we have,

507
00:26:32,640 --> 00:26:35,199
Speaker 1: you know, our our greatest potentials within ourselves. And so

508
00:26:35,280 --> 00:26:37,680
Speaker 1: why why limit ourselves? Why? You know, there are people

509
00:26:37,960 --> 00:26:40,359
Speaker 1: that were very close to me who said, you know,

510
00:26:40,760 --> 00:26:42,720
Speaker 1: way back, you know, don't go into music. You know,

511
00:26:42,800 --> 00:26:45,520
Speaker 1: music is a hobby, not a career. Why are you

512
00:26:45,560 --> 00:26:49,760
Speaker 1: doing this? And you have to sometimes not sometimes all

513
00:26:49,760 --> 00:26:53,760
Speaker 1: the time, believe in yourself, because I don't believe in yourself.

514
00:26:54,040 --> 00:26:56,040
Speaker 1: What's the point, what's the point in doing any of this?

515
00:26:56,119 --> 00:26:59,120
Speaker 1: And I think that's how some of us get lost sometimes,

516
00:26:59,160 --> 00:27:01,280
Speaker 1: because we lose that belief that who we are and

517
00:27:01,359 --> 00:27:03,760
Speaker 1: the things that we're great at. You know, it's really

518
00:27:04,240 --> 00:27:05,879
Speaker 1: fun that you brought that up, because you know, I

519
00:27:05,880 --> 00:27:08,879
Speaker 1: love IBM to be a stand up comics. So understand

520
00:27:08,960 --> 00:27:11,560
Speaker 1: the questions and the and the doubters that came out

521
00:27:11,600 --> 00:27:14,919
Speaker 1: about that, that that that little career changed it. But

522
00:27:14,960 --> 00:27:17,679
Speaker 1: what happens is you can't ever ask anybody about it

523
00:27:17,800 --> 00:27:21,359
Speaker 1: for advice about your decision if they are not living

524
00:27:21,400 --> 00:27:24,679
Speaker 1: that lifestyle. In other words, if somebody isn't banking or

525
00:27:24,760 --> 00:27:28,000
Speaker 1: somebody's a I T. Person, don't ask them about you

526
00:27:28,160 --> 00:27:31,280
Speaker 1: changing your career into entertainment. They they were, They were

527
00:27:31,359 --> 00:27:34,320
Speaker 1: reverted to what they know and what and if they

528
00:27:34,359 --> 00:27:37,040
Speaker 1: don't know the thing that annoys me most of our people.

529
00:27:37,040 --> 00:27:39,320
Speaker 1: Instead of saying you should seek that out, seek advice

530
00:27:39,359 --> 00:27:42,000
Speaker 1: from somebody who can answer that properly, they're answering and go,

531
00:27:42,200 --> 00:27:45,240
Speaker 1: I don't think that's a good idea. Yep, how you

532
00:27:45,320 --> 00:27:48,960
Speaker 1: gonna make money? Are you sure? I heard? Then? I

533
00:27:49,080 --> 00:27:53,200
Speaker 1: heard coming the susbody say, I heard walk away run

534
00:27:53,680 --> 00:27:55,959
Speaker 1: because they're not. Now it just noted just gossiping. Now

535
00:27:56,040 --> 00:27:59,160
Speaker 1: they just delivering rumors to your potential career change here.

536
00:27:59,480 --> 00:28:02,040
Speaker 1: But I wanted to tell you this, Brandon, I wasn't

537
00:28:02,080 --> 00:28:05,320
Speaker 1: gonna forget about the you know, the DASH program, because

538
00:28:05,320 --> 00:28:07,920
Speaker 1: that's about balance life. And that's why I always talk

539
00:28:07,960 --> 00:28:10,320
Speaker 1: about this show, on this show with my guests about

540
00:28:10,320 --> 00:28:12,720
Speaker 1: that balanced life and the ability to give back because

541
00:28:12,760 --> 00:28:16,159
Speaker 1: I give back at my university with scholarship programs and

542
00:28:16,160 --> 00:28:18,600
Speaker 1: things like that. So so the DASH program he's talking

543
00:28:18,600 --> 00:28:22,280
Speaker 1: about is destined to achieve successful Heights program which prepares

544
00:28:22,480 --> 00:28:26,960
Speaker 1: music education opportunity for students in high school throughout Philadelphia.

545
00:28:27,119 --> 00:28:30,080
Speaker 1: So that to me, gives me a full three six

546
00:28:30,160 --> 00:28:32,440
Speaker 1: day about you, and I think that's important. I think

547
00:28:32,440 --> 00:28:36,159
Speaker 1: that's a blessing and you and you should always announce that,

548
00:28:36,280 --> 00:28:39,640
Speaker 1: my friend, because that's important that you understand. You're in

549
00:28:39,680 --> 00:28:41,840
Speaker 1: this business to make money, in this business to develop

550
00:28:41,880 --> 00:28:45,040
Speaker 1: a career. You're managing people, you've got apps, you you savvy,

551
00:28:45,120 --> 00:28:48,719
Speaker 1: you're articulate and intelligence, but you also understand that you

552
00:28:48,720 --> 00:28:51,680
Speaker 1: have to slow down and relax a little bit. And

553
00:28:51,760 --> 00:28:54,000
Speaker 1: see what else value or the value that God has

554
00:28:54,040 --> 00:28:57,280
Speaker 1: given you to contribute to other people's lives. That's what

555
00:28:57,320 --> 00:29:00,560
Speaker 1: you're doing, brother, that's a blessing. Thank you so much, man.

556
00:29:00,560 --> 00:29:02,600
Speaker 1: And I'll tell you one of the bigger stories you

557
00:29:02,600 --> 00:29:05,560
Speaker 1: know about DASH from me UM. I was working with

558
00:29:05,640 --> 00:29:08,000
Speaker 1: a young man who had actually dropped out of school

559
00:29:08,400 --> 00:29:11,040
Speaker 1: and he, you know, came to our at we had

560
00:29:11,080 --> 00:29:14,800
Speaker 1: an after school program UM in Northwest Philadelphia, the facility,

561
00:29:15,120 --> 00:29:16,720
Speaker 1: and he would come there every day even though he

562
00:29:16,760 --> 00:29:19,360
Speaker 1: wasn't in school. And because of that program, you know,

563
00:29:19,440 --> 00:29:20,760
Speaker 1: he said, you know what, I'm gonna go back and

564
00:29:20,760 --> 00:29:23,800
Speaker 1: get my g E D. And he's not in music UM,

565
00:29:23,840 --> 00:29:26,600
Speaker 1: but he has a solid job and he's taking care

566
00:29:26,680 --> 00:29:29,840
Speaker 1: of his family. And that's to me, it wasn't about necessarily, Hey,

567
00:29:30,120 --> 00:29:31,800
Speaker 1: you know, it's great if we can build the next

568
00:29:31,840 --> 00:29:34,360
Speaker 1: music executives, but it's even better we can just make

569
00:29:34,400 --> 00:29:36,600
Speaker 1: you better people and make you want to get on

570
00:29:36,640 --> 00:29:38,880
Speaker 1: the right pass in life. And that's you know, that's

571
00:29:38,880 --> 00:29:40,880
Speaker 1: really the core of what DASH is about. And I

572
00:29:40,880 --> 00:29:43,320
Speaker 1: would also I always shout out to people who have

573
00:29:43,480 --> 00:29:46,440
Speaker 1: helped develop these things, and that's Jerome Hips and Michael mcauthor,

574
00:29:46,760 --> 00:29:49,960
Speaker 1: who are both music managers. They co found the program.

575
00:29:50,080 --> 00:29:52,560
Speaker 1: I came out of the University of penn and started

576
00:29:52,560 --> 00:29:55,360
Speaker 1: interning for them in their recording studio and we started

577
00:29:55,360 --> 00:29:59,040
Speaker 1: working on this on this UM Music Business program together

578
00:29:59,080 --> 00:30:02,120
Speaker 1: and now now only are we teaching, but it's you know,

579
00:30:02,240 --> 00:30:05,120
Speaker 1: we have developed a curriculum that's going to be implemented

580
00:30:05,440 --> 00:30:08,920
Speaker 1: in high schools in Philadelphia school year focused on the

581
00:30:08,920 --> 00:30:11,760
Speaker 1: business of music and that you know, that's legacy for me,

582
00:30:11,920 --> 00:30:14,280
Speaker 1: and that's what it's about. And I respect that and

583
00:30:14,320 --> 00:30:16,440
Speaker 1: I appreciate you and I always know you have a

584
00:30:16,440 --> 00:30:19,320
Speaker 1: friend of Rashaan McDonald, not only because of the fact

585
00:30:19,320 --> 00:30:21,400
Speaker 1: that you're a guy who are who's making a difference

586
00:30:21,440 --> 00:30:23,560
Speaker 1: in the in the business, but also in the community.

587
00:30:23,800 --> 00:30:27,640
Speaker 1: Now we remissed with our Live Nation. Urban has upcoming

588
00:30:27,680 --> 00:30:31,480
Speaker 1: events coming up. Let's talk about the twelfth Annual Roots

589
00:30:31,560 --> 00:30:34,640
Speaker 1: Picnic featuring the Roots, Meek Milk or let You Do

590
00:30:34,680 --> 00:30:37,840
Speaker 1: your Thing. I'm just saying up the twelfth Annual Roots

591
00:30:37,880 --> 00:30:43,280
Speaker 1: Picnic go well, let me tell you it's twenty five

592
00:30:43,320 --> 00:30:46,880
Speaker 1: thousand tickets last year and this year we expect themself

593
00:30:46,920 --> 00:30:50,920
Speaker 1: thirty thousand Saturday May thirty in Philadelphia. UM it's gonna

594
00:30:50,920 --> 00:30:54,440
Speaker 1: be a phenomenal that we have you know everyone, um,

595
00:30:54,440 --> 00:30:57,680
Speaker 1: from Meek Mill to Thundercat. We have to read podcast

596
00:30:57,760 --> 00:31:00,880
Speaker 1: Question of Supreme podcast. Uh, we have the baby. We

597
00:31:00,920 --> 00:31:04,800
Speaker 1: have such a diverse palette of artists that are going

598
00:31:04,840 --> 00:31:08,160
Speaker 1: to be there, Ray Kuon and and ghost Face Black Thought.

599
00:31:08,200 --> 00:31:11,280
Speaker 1: I mean, it's it's a phenomenal festival. It's really you

600
00:31:11,320 --> 00:31:14,160
Speaker 1: know we call a slice of Black Culture, UM, you

601
00:31:14,200 --> 00:31:16,479
Speaker 1: know within Philadelphia, and we have folks all the way

602
00:31:16,480 --> 00:31:19,960
Speaker 1: from d C, New York. Everyone comes down. A phenomenal

603
00:31:20,920 --> 00:31:25,120
Speaker 1: is a single day event, single day event. Uh, and

604
00:31:25,200 --> 00:31:27,400
Speaker 1: it's gonna be it's gonna be crazy. We have another event,

605
00:31:27,600 --> 00:31:31,640
Speaker 1: which we call the largest gathering of millennial African Americans

606
00:31:31,680 --> 00:31:35,480
Speaker 1: in the world is the Brockly City Music Festival in Washington,

607
00:31:35,560 --> 00:31:39,000
Speaker 1: d C. Shout out to Marcus Allen and UM and

608
00:31:39,280 --> 00:31:42,560
Speaker 1: Brandon McCarron who you know helped really found this and

609
00:31:42,560 --> 00:31:45,360
Speaker 1: put it together in Live Bastion Urban partners with these

610
00:31:45,360 --> 00:31:48,120
Speaker 1: two two brothers, and it's a pen again. Another festival

611
00:31:48,200 --> 00:31:52,360
Speaker 1: that's sold out already. It's May night, thirty thousand people. UM.

612
00:31:52,400 --> 00:31:56,600
Speaker 1: Really touching on young millennial, millennial African Americans and you know,

613
00:31:56,640 --> 00:31:59,280
Speaker 1: we have Megan no Stallion and Roddy Rich, you know,

614
00:32:00,040 --> 00:32:03,000
Speaker 1: the Baby, a lot of as Ari Lennox, just a

615
00:32:03,000 --> 00:32:05,880
Speaker 1: phenomenal lineup. M that's a one day event in Washington,

616
00:32:06,000 --> 00:32:08,080
Speaker 1: d C. As well. We have the Exodus Music and

617
00:32:08,200 --> 00:32:11,640
Speaker 1: Arts Festival with Kirk Franklin, le Andrew Johnson, Donning the Clerkland,

618
00:32:11,680 --> 00:32:15,520
Speaker 1: the Reunion of Mary Barry. Um, that's you know, Sunday,

619
00:32:15,560 --> 00:32:18,200
Speaker 1: excuse me, Sunday, May twenty four and Dallas, Texas. And

620
00:32:18,240 --> 00:32:21,720
Speaker 1: we have a slew of other shows and partnerships that

621
00:32:21,840 --> 00:32:25,360
Speaker 1: we are announcing very soon. So you know, I'm excited

622
00:32:25,360 --> 00:32:28,280
Speaker 1: about what we have and what we've done since seen

623
00:32:28,440 --> 00:32:30,880
Speaker 1: I think we started with maybe you know, nine or

624
00:32:30,920 --> 00:32:33,240
Speaker 1: ten shows in twenty seven teen where we started an hour,

625
00:32:34,240 --> 00:32:37,640
Speaker 1: will have about fifty shows. Um. So that's you know,

626
00:32:37,720 --> 00:32:40,320
Speaker 1: the power of of of what this brand has meant

627
00:32:40,720 --> 00:32:43,920
Speaker 1: and what it's really done, you know, particularly and I

628
00:32:43,960 --> 00:32:48,080
Speaker 1: would say in black and brown communities and music. Oh man, congratulations.

629
00:32:48,160 --> 00:32:50,800
Speaker 1: Uh And I know you slipped in that the Reunion

630
00:32:50,840 --> 00:32:53,000
Speaker 1: of Mary Mary, Now that's pretty big. Now you kind

631
00:32:53,000 --> 00:32:56,240
Speaker 1: of slipped that in now that I was trying to

632
00:32:56,240 --> 00:32:59,960
Speaker 1: get through it all. But that's why excellent penmen this year.

633
00:33:00,360 --> 00:33:04,200
Speaker 1: That's that's that's huge right there, Union Mary Mary got

634
00:33:04,240 --> 00:33:07,280
Speaker 1: Morning Drive, Erica Campbell. That's my girl again. Thank you

635
00:33:07,320 --> 00:33:09,360
Speaker 1: for coming to my show, Brandon. They may appreciate you

636
00:33:09,400 --> 00:33:11,160
Speaker 1: know you got a home that you know this is a

637
00:33:11,120 --> 00:33:13,200
Speaker 1: a journey. Appreciate that this is a journey. Thank you

638
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