WEBVTT - Quit Your Day Job

0:00:04.440 --> 0:00:06.600
<v Speaker 1>The website that helps you quit your day job with

0:00:06.680 --> 0:00:09.639
<v Speaker 1>the support of your fans. Mrich Demiro. This is rich

0:00:09.720 --> 0:00:13.119
<v Speaker 1>on Tech. Patreon is a platform for creator. Set up

0:00:13.119 --> 0:00:15.480
<v Speaker 1>a page, tell folks what you do, and watch the

0:00:15.520 --> 0:00:18.279
<v Speaker 1>monthly pledges come in. Fans could give you a buck,

0:00:18.360 --> 0:00:20.840
<v Speaker 1>two bucks or more, so you can concentrate on making

0:00:20.880 --> 0:00:25.079
<v Speaker 1>your content, whether it's a podcast, YouTube, video series, or whatever. Recently,

0:00:25.120 --> 0:00:28.520
<v Speaker 1>the company held its annual Patrecon in downtown Los Angeles,

0:00:28.640 --> 0:00:31.400
<v Speaker 1>where I met up with Jack Conti, founder of the site.

0:00:31.520 --> 0:00:33.519
<v Speaker 1>So how to come up with it? Well, he's a

0:00:33.520 --> 0:00:34.919
<v Speaker 1>frustrated creator himself.

0:00:35.000 --> 0:00:36.600
<v Speaker 2>I'm a creator. I've been a creator for the last

0:00:36.600 --> 0:00:39.000
<v Speaker 2>ten years, and I got sick of opening up my

0:00:39.080 --> 0:00:41.960
<v Speaker 2>app and seeing, you know, three million views and two

0:00:42.080 --> 0:00:44.319
<v Speaker 2>hundred bucks of ad revenue. And I thought, gosh, if

0:00:44.320 --> 0:00:47.519
<v Speaker 2>my fans were to just pay me, you know, a

0:00:47.600 --> 0:00:51.280
<v Speaker 2>dollar a month, that would that would make all the

0:00:51.320 --> 0:00:53.360
<v Speaker 2>difference in the world. And sure enough, fans were more

0:00:53.400 --> 0:00:55.880
<v Speaker 2>than happy to do that. And actually, the average pledge

0:00:55.880 --> 0:01:00.000
<v Speaker 2>per Patron to a given creator is more like seven bucks,

0:01:00.160 --> 0:01:02.840
<v Speaker 2>so it turned out to be like a really great

0:01:02.880 --> 0:01:04.920
<v Speaker 2>source of income. Within two weeks of launching the platform,

0:01:04.920 --> 0:01:06.880
<v Speaker 2>I was making over five thousand dollars a month as

0:01:07.280 --> 0:01:10.240
<v Speaker 2>just a person, just a YouTuber, like making YouTube videos

0:01:10.240 --> 0:01:11.839
<v Speaker 2>and putting them online and reaching people.

0:01:12.160 --> 0:01:15.360
<v Speaker 1>The website works as sort of a liaison between creators

0:01:15.400 --> 0:01:19.199
<v Speaker 1>and their fans. Supporters are called patrons. Creators can rely

0:01:19.400 --> 0:01:22.120
<v Speaker 1>on the monthly check they get. All pages show you

0:01:22.160 --> 0:01:25.319
<v Speaker 1>how many supporters a given creator has, but a creator

0:01:25.400 --> 0:01:29.400
<v Speaker 1>can optionally reveal just how much they're getting in monthly support.

0:01:29.560 --> 0:01:32.280
<v Speaker 1>Patrons can also get members only perks. They can be

0:01:32.319 --> 0:01:35.639
<v Speaker 1>super creative or typical stuff like an ad free version

0:01:35.680 --> 0:01:39.160
<v Speaker 1>of the podcast, bonus videos, or signed copies of books.

0:01:39.360 --> 0:01:42.280
<v Speaker 2>Creators have felt undervalued for so long that we as

0:01:42.360 --> 0:01:48.800
<v Speaker 2>society have actually undervalued them as well, and paying somebody

0:01:49.040 --> 0:01:52.240
<v Speaker 2>one hundred dollars for millions of views is such a

0:01:52.240 --> 0:01:55.160
<v Speaker 2>misrepresentation of what they're actually worth to the world. So

0:01:55.320 --> 0:01:58.280
<v Speaker 2>to me, it's not weird to see creative people making

0:01:58.320 --> 0:02:01.360
<v Speaker 2>a living, doing a great job, building up business, hiring teams,

0:02:01.600 --> 0:02:04.600
<v Speaker 2>and being valued because I felt like creators have been

0:02:04.600 --> 0:02:06.880
<v Speaker 2>that valuable for a long time. The web just wasn't

0:02:06.920 --> 0:02:09.600
<v Speaker 2>set up to properly compensate them for their work. So

0:02:09.680 --> 0:02:12.440
<v Speaker 2>to see that actually happening and to have Patreon be

0:02:12.480 --> 0:02:17.240
<v Speaker 2>a part of that is like definitely the most rewarding

0:02:17.280 --> 0:02:19.720
<v Speaker 2>thing I've ever done in my life. And yeah, it's

0:02:19.720 --> 0:02:22.639
<v Speaker 2>just a sheer joy to send people, you know, their

0:02:22.720 --> 0:02:24.480
<v Speaker 2>their paycheck every month. That's really awesome.

0:02:24.880 --> 0:02:27.760
<v Speaker 1>Glenn Henry is San Diego based. He makes videos for

0:02:27.800 --> 0:02:30.519
<v Speaker 1>his YouTube channel called Belief in Fatherhood.

0:02:30.639 --> 0:02:32.320
<v Speaker 3>I make videos about how great it is to be

0:02:32.400 --> 0:02:35.720
<v Speaker 3>a father and how challenging it is as well. I've

0:02:35.760 --> 0:02:38.440
<v Speaker 3>been doing it for about three years, and I've really

0:02:38.520 --> 0:02:41.000
<v Speaker 3>noticed that I didn't want to be a father until

0:02:41.040 --> 0:02:43.120
<v Speaker 3>I saw proof of what a father could be. And

0:02:43.200 --> 0:02:45.120
<v Speaker 3>once I saw that proof, I wanted to be proof

0:02:45.160 --> 0:02:46.919
<v Speaker 3>of other people. So that's why I kind of started

0:02:46.919 --> 0:02:47.560
<v Speaker 3>the challenge.

0:02:47.639 --> 0:02:49.960
<v Speaker 1>When I asked him how he describes what a creator is,

0:02:50.080 --> 0:02:51.120
<v Speaker 1>I loved his answer.

0:02:51.440 --> 0:02:54.880
<v Speaker 3>A creator is someone who you know, has an idea

0:02:55.000 --> 0:02:57.799
<v Speaker 3>and is brave enough to stick to the idea. Uh,

0:02:58.120 --> 0:03:03.519
<v Speaker 3>and that person then makes something that is around to

0:03:03.560 --> 0:03:06.160
<v Speaker 3>benefit other people. So that can be a song, that

0:03:06.200 --> 0:03:07.640
<v Speaker 3>can be a poem, that can be a drawing, a

0:03:07.639 --> 0:03:12.639
<v Speaker 3>piece of art. It's this whole trusting relationship between your

0:03:12.720 --> 0:03:16.440
<v Speaker 3>brain and your ability. Creators play with this relationship all

0:03:16.440 --> 0:03:18.640
<v Speaker 3>the time is to bring to the ability, and then

0:03:18.680 --> 0:03:20.760
<v Speaker 3>you give it from your ability to your first person

0:03:21.120 --> 0:03:23.160
<v Speaker 3>that you trust, that trusting eyes, and then you give

0:03:23.200 --> 0:03:25.480
<v Speaker 3>it to your audience and then it goes to virality.

0:03:25.800 --> 0:03:29.240
<v Speaker 1>Henry has about five hundred supporters on his Patreon page.

0:03:29.280 --> 0:03:31.120
<v Speaker 3>For the past two years, Patreon has been with us

0:03:31.160 --> 0:03:34.320
<v Speaker 3>paying my mortgage, also gives my family and ie health insurance.

0:03:34.880 --> 0:03:38.160
<v Speaker 3>My wife has quit her jobs. We now have three kids,

0:03:39.240 --> 0:03:41.520
<v Speaker 3>and it just allows me to be a full time creator.

0:03:41.960 --> 0:03:45.440
<v Speaker 3>You know, when you're someone who has ideas as a kid,

0:03:45.880 --> 0:03:48.000
<v Speaker 3>people want to tell you to push your ideas away

0:03:48.200 --> 0:03:51.440
<v Speaker 3>and focus on the real world. Right Patreon allows me

0:03:51.560 --> 0:03:54.600
<v Speaker 3>to tell those ideas to come back because they're in

0:03:54.640 --> 0:03:56.720
<v Speaker 3>a safe space. And not only are they in a

0:03:56.760 --> 0:03:58.880
<v Speaker 3>safe space, but they have the opportunity to actually make

0:03:58.960 --> 0:04:01.960
<v Speaker 3>us money. And so my dreams are safe when I

0:04:02.000 --> 0:04:02.560
<v Speaker 3>have Patreon.

0:04:03.160 --> 0:04:05.960
<v Speaker 1>Katie Mooreton is a licensed therapist who makes videos about

0:04:05.960 --> 0:04:07.640
<v Speaker 1>mental health on our YouTube channel.

0:04:07.920 --> 0:04:09.880
<v Speaker 4>I love YouTube and I have a great relationship with them,

0:04:09.880 --> 0:04:12.280
<v Speaker 4>but a lot of my content just because of the title,

0:04:12.640 --> 0:04:17.240
<v Speaker 4>is not monetizable, and like, for instance, suicide and prevention

0:04:17.520 --> 0:04:20.200
<v Speaker 4>for it, because it has that word suicide, it will

0:04:20.200 --> 0:04:24.240
<v Speaker 4>never be monetizable exactly, even though it's helpful content. It's

0:04:24.279 --> 0:04:26.040
<v Speaker 4>just like black and white with them when I really

0:04:26.040 --> 0:04:28.359
<v Speaker 4>live in the gray. And so Patreon allows me to

0:04:28.440 --> 0:04:31.000
<v Speaker 4>still be able to create what content I believe is

0:04:31.040 --> 0:04:34.120
<v Speaker 4>important and necessary and not worry about the monetization.

0:04:34.560 --> 0:04:36.599
<v Speaker 1>When you think about it, Patreon is kind of like

0:04:36.600 --> 0:04:39.560
<v Speaker 1>a GoFundMe, but for your dreams. The best creators have

0:04:39.640 --> 0:04:42.000
<v Speaker 1>always had sort of an odd relationship with money.

0:04:42.120 --> 0:04:44.400
<v Speaker 4>A lot of us worried that we're, like, you know,

0:04:44.560 --> 0:04:47.240
<v Speaker 4>asking for money, but you're really just giving people an

0:04:47.240 --> 0:04:49.800
<v Speaker 4>opportunity to support you. And I wouldn't have been able

0:04:49.880 --> 0:04:52.280
<v Speaker 4>to continue without it. So just don't hesitate, because I

0:04:52.320 --> 0:04:53.960
<v Speaker 4>actually do have a book coming out and it wouldn't

0:04:53.960 --> 0:04:56.160
<v Speaker 4>have been available. I don't believe I could have kept

0:04:56.320 --> 0:04:57.960
<v Speaker 4>doing what I was doing long enough to make the

0:04:57.960 --> 0:05:02.360
<v Speaker 4>book a reality without my patrons, So you know, don't

0:05:02.400 --> 0:05:04.920
<v Speaker 4>hesitate and don't wait. Well, my book is called Are

0:05:04.920 --> 0:05:06.840
<v Speaker 4>You Okay? And it's a guide to caring for your

0:05:06.880 --> 0:05:08.880
<v Speaker 4>mental health. It's available for free order now and it

0:05:08.920 --> 0:05:11.440
<v Speaker 4>comes out December eleventh. Think of it as like mental

0:05:11.480 --> 0:05:12.160
<v Speaker 4>health one oh one.

0:05:12.480 --> 0:05:15.599
<v Speaker 1>Patreon has over one hundred thousand creators on the platform.

0:05:15.720 --> 0:05:18.080
<v Speaker 1>Founder Jack Conti told me they'll pay out over three

0:05:18.200 --> 0:05:20.960
<v Speaker 1>hundred million dollars this year, and yes, Patreon gets a

0:05:21.000 --> 0:05:22.800
<v Speaker 1>cut of this. But the idea that you can quit

0:05:22.839 --> 0:05:25.040
<v Speaker 1>your job, follow your dreams, and let your true fans

0:05:25.080 --> 0:05:28.200
<v Speaker 1>support you is pretty amazing. But as they say, don't

0:05:28.279 --> 0:05:29.880
<v Speaker 1>quit your day job just yet.

0:05:30.279 --> 0:05:36.400
<v Speaker 2>My general advice is be good at making great things,

0:05:36.640 --> 0:05:38.680
<v Speaker 2>like get good at making great stuff. If you have

0:05:39.000 --> 0:05:41.880
<v Speaker 2>a video business, or if you you know, have a podcast,

0:05:42.040 --> 0:05:45.800
<v Speaker 2>or if you have a webcomic, hone your craft, get

0:05:45.839 --> 0:05:49.200
<v Speaker 2>really good at it. Build an audience, see what people

0:05:49.360 --> 0:05:52.120
<v Speaker 2>like and what they don't, and stay true to yourself

0:05:52.160 --> 0:05:54.000
<v Speaker 2>along the way. Make sure you're making something that you're

0:05:54.000 --> 0:05:57.800
<v Speaker 2>proud of and excited about. And as you do that, yeah,

0:05:58.080 --> 0:06:00.640
<v Speaker 2>it is now possible. Like it's not a dream anymore,

0:06:00.720 --> 0:06:05.040
<v Speaker 2>it is actually logistically possible to make a living as

0:06:05.120 --> 0:06:07.800
<v Speaker 2>a as a creative person. I think five years ago,

0:06:08.200 --> 0:06:11.000
<v Speaker 2>ten years ago, there was no notion of the small

0:06:11.040 --> 0:06:14.360
<v Speaker 2>business creative media company. That just wasn't a thing. And

0:06:14.440 --> 0:06:17.960
<v Speaker 2>now there are so many tens of thousands, hundreds of

0:06:17.960 --> 0:06:21.800
<v Speaker 2>thousands of small business media companies that are thriving creators

0:06:21.839 --> 0:06:24.719
<v Speaker 2>and teams and organizations that are making a living putting

0:06:24.720 --> 0:06:28.320
<v Speaker 2>stuff online, so it is possible. It's a real thing,

0:06:28.320 --> 0:06:29.400
<v Speaker 2>and it's real right now.

0:06:29.920 --> 0:06:31.800
<v Speaker 1>There you have it. Whether you want to create or

0:06:31.839 --> 0:06:34.800
<v Speaker 1>support someone who creates, Patreon can help you do it.

0:06:35.120 --> 0:06:37.119
<v Speaker 1>Thanks so much for listening to the podcast. I checked

0:06:37.120 --> 0:06:40.080
<v Speaker 1>my page. I joined Patreon back in twenty fourteen, but

0:06:40.200 --> 0:06:43.000
<v Speaker 1>I've yet to open up direct to supporters. You know,

0:06:43.040 --> 0:06:44.680
<v Speaker 1>I do have that full time job thing and I

0:06:44.800 --> 0:06:46.960
<v Speaker 1>kind of love it, so who knows, Maybe one day

0:06:47.000 --> 0:06:49.039
<v Speaker 1>I'll go direct to the fans. You can find links

0:06:49.040 --> 0:06:52.040
<v Speaker 1>to more information on Patreon on my website, rich on

0:06:52.320 --> 0:06:55.039
<v Speaker 1>tech dot tv, or you can check the show notes.

0:06:55.080 --> 0:06:57.160
<v Speaker 1>I'm Rich Tdimiro. I'll talk to you real soon.