1 00:00:07,800 --> 00:00:10,040 Speaker 1: Hello, and welcome to Savor production of I Heart Radio. 2 00:00:10,119 --> 00:00:13,080 Speaker 1: I'm Annie Reese and I'm Lauren Vogelbaum. And today we're 3 00:00:13,119 --> 00:00:19,040 Speaker 1: talking about Old Bay seasoning. Yes, yes, um and this 4 00:00:19,120 --> 00:00:24,880 Speaker 1: is a listener suggestion, so thank you Shannon for sending it. Um. 5 00:00:24,920 --> 00:00:26,920 Speaker 1: And I love Old Bay and it is much used 6 00:00:26,960 --> 00:00:29,520 Speaker 1: at my house. Although I was thinking about this, I 7 00:00:29,520 --> 00:00:31,680 Speaker 1: think I've tried to purchase it like three or four 8 00:00:31,760 --> 00:00:34,559 Speaker 1: times during the pandemic and I've never been able to 9 00:00:34,600 --> 00:00:38,479 Speaker 1: get my hands on it. Yeah, and so I bought 10 00:00:39,080 --> 00:00:44,040 Speaker 1: a It's not a knockoff brand, but it's not Old Bay. Uh. 11 00:00:44,080 --> 00:00:46,960 Speaker 1: And I used it for the first time today because 12 00:00:47,000 --> 00:00:48,440 Speaker 1: I was getting the cravings. I'm like, I'm going to 13 00:00:48,560 --> 00:00:50,800 Speaker 1: test it. It was not the same. I will call 14 00:00:50,840 --> 00:00:58,640 Speaker 1: out the brand the same. Well well well um, And 15 00:00:58,680 --> 00:01:01,400 Speaker 1: I associate it with my grandparents were really great cooks, 16 00:01:01,480 --> 00:01:03,480 Speaker 1: especially my kid mind, because I felt like they were 17 00:01:03,480 --> 00:01:08,360 Speaker 1: always cooking something fancy, uh huh. Yeah. And they'd often 18 00:01:08,440 --> 00:01:11,880 Speaker 1: make these lovely seafood dishes from things they caught that 19 00:01:11,959 --> 00:01:15,200 Speaker 1: involved Old Bay and they're kind of they lives on 20 00:01:15,800 --> 00:01:20,760 Speaker 1: the Gulf of Mexico in Alabama, so that that is 21 00:01:20,840 --> 00:01:24,080 Speaker 1: that is really beautiful. Yeah, I there's there's just just 22 00:01:24,200 --> 00:01:28,640 Speaker 1: nothing nothinglike good fresh cooked seafood cooked freshly and just 23 00:01:28,720 --> 00:01:32,000 Speaker 1: a good that good punch of seasoning with it. Um. 24 00:01:32,040 --> 00:01:35,400 Speaker 1: I yeah, I depended pretty heavily on old Bay as 25 00:01:35,720 --> 00:01:38,920 Speaker 1: um kind of when I was coming into cooking, as like, 26 00:01:39,319 --> 00:01:42,319 Speaker 1: I don't know what seasoning is yet, I don't know 27 00:01:42,360 --> 00:01:44,240 Speaker 1: how to do this myself, so I'm going to sprinkle 28 00:01:44,280 --> 00:01:48,120 Speaker 1: this stuff on there. It's easy and delicious and relatively inexpensive, 29 00:01:48,680 --> 00:01:51,760 Speaker 1: um versus like filling out a whole cabinet full of 30 00:01:51,800 --> 00:01:54,200 Speaker 1: stuff that I don't know how to use yet. Right. 31 00:01:54,600 --> 00:01:58,600 Speaker 1: I unfortunately cannot consume it anymore because I really shouldn't 32 00:01:58,640 --> 00:02:03,880 Speaker 1: have paprika. Ah and it is extremely sad and I 33 00:02:03,920 --> 00:02:07,520 Speaker 1: was really mad while I was doing this reading. Um. 34 00:02:08,760 --> 00:02:13,280 Speaker 1: So that's how I feel about that. Well, that is 35 00:02:13,320 --> 00:02:21,200 Speaker 1: a bummers say. Okay, So in preparation for this, I 36 00:02:21,280 --> 00:02:24,160 Speaker 1: watched this horror movie that I've seen a lot actually 37 00:02:24,280 --> 00:02:28,160 Speaker 1: called The Bay Have you ever seen it? I love 38 00:02:28,240 --> 00:02:31,400 Speaker 1: that this was your preparation though. Okay, oh yeah, I 39 00:02:31,440 --> 00:02:35,440 Speaker 1: stayed up late. Uh and again I've seen it several times. 40 00:02:35,440 --> 00:02:38,640 Speaker 1: There was no need for this to happen okay, but 41 00:02:38,680 --> 00:02:40,480 Speaker 1: I do have a funny work story about this movie 42 00:02:40,520 --> 00:02:43,000 Speaker 1: because and it is related to Old Bay. I'll get 43 00:02:43,000 --> 00:02:45,880 Speaker 1: to that in a second. I back when I was 44 00:02:45,919 --> 00:02:49,320 Speaker 1: a wee intern and we were in the Buckhead office, 45 00:02:49,480 --> 00:02:53,280 Speaker 1: which was this pretty like fancy office that that's where 46 00:02:53,280 --> 00:02:58,160 Speaker 1: I started. Yeah, yeah, I can't remember why, but I 47 00:02:58,200 --> 00:03:03,080 Speaker 1: had to work the black Friday, so the day after Thanksgiving, 48 00:03:03,440 --> 00:03:05,280 Speaker 1: and I was the only one that was going to 49 00:03:05,360 --> 00:03:08,040 Speaker 1: be there to work at the time. The building at 50 00:03:08,040 --> 00:03:10,440 Speaker 1: a policy that if you're the only person on the floor, 51 00:03:10,680 --> 00:03:13,520 Speaker 1: you had to get this big red phone and in 52 00:03:13,560 --> 00:03:18,600 Speaker 1: case there was some kind of emergency level emergency. Yeah, 53 00:03:18,960 --> 00:03:24,239 Speaker 1: it was like a landline. Yeah, And our I T 54 00:03:24,520 --> 00:03:26,640 Speaker 1: person came in and he like plugged it up and 55 00:03:26,639 --> 00:03:29,880 Speaker 1: it was like, here's the phone. Don't abuse the privilege 56 00:03:29,919 --> 00:03:32,360 Speaker 1: of having the phone. And I was, you know, young intern, 57 00:03:32,440 --> 00:03:37,080 Speaker 1: like never and I had to like wait there for 58 00:03:37,160 --> 00:03:41,320 Speaker 1: something to finished rendering or it was a very boring thing. 59 00:03:41,360 --> 00:03:42,840 Speaker 1: But I had to beat them and make sure nothing 60 00:03:42,840 --> 00:03:48,840 Speaker 1: went wrong. And I watched this horrible movie The Bay, 61 00:03:48,960 --> 00:03:52,600 Speaker 1: which was a mistake because I was like, you know, 62 00:03:52,760 --> 00:03:56,040 Speaker 1: leaning closer to the monitor and getting into it like 63 00:03:56,080 --> 00:03:59,440 Speaker 1: so tense and Lauren will tell you I'm already really jumpy. Yes, 64 00:04:00,120 --> 00:04:05,840 Speaker 1: And that damn phone rang and I like jumped so hard. 65 00:04:05,960 --> 00:04:08,520 Speaker 1: I was in this rolling chair that I just went 66 00:04:08,600 --> 00:04:18,839 Speaker 1: like creating backwards, headphones ripped off, heart running away. Wow. 67 00:04:19,680 --> 00:04:21,520 Speaker 1: And so every time I watched this movie, I think 68 00:04:21,560 --> 00:04:25,600 Speaker 1: of you think of that. Yeah, heck, who was on 69 00:04:25,640 --> 00:04:30,839 Speaker 1: the other line? Who would have I don't know. I 70 00:04:30,880 --> 00:04:36,400 Speaker 1: was like, I was out of it. I was very startled. 71 00:04:36,920 --> 00:04:39,640 Speaker 1: I was trying to recover. Um, it didn't ring again, 72 00:04:39,920 --> 00:04:44,720 Speaker 1: which was that's what I told myself. Okay, because it 73 00:04:44,760 --> 00:04:47,480 Speaker 1: didn't ring again, right, if they had really needed something, 74 00:04:47,680 --> 00:04:51,760 Speaker 1: they clearly would have called back. Yes, obviously, whatever that 75 00:04:51,800 --> 00:04:55,120 Speaker 1: big red phone would have who it would connected me with? 76 00:04:55,240 --> 00:04:56,840 Speaker 1: I don't know. It could have been like a crank 77 00:04:56,920 --> 00:05:00,480 Speaker 1: or just checking in. Okay, but I you haven't seen 78 00:05:00,520 --> 00:05:03,880 Speaker 1: that movie. It's a it's like an environmental horror movie 79 00:05:04,000 --> 00:05:08,000 Speaker 1: that's a found footage movie. And uh it takes place 80 00:05:08,000 --> 00:05:10,480 Speaker 1: in Maryland and it's the fourth of July. This is 81 00:05:10,600 --> 00:05:14,839 Speaker 1: big festival. Anyway, there's a big crab eating contest in 82 00:05:14,880 --> 00:05:17,760 Speaker 1: the beginning where it goes horribly awry because it's a 83 00:05:17,800 --> 00:05:20,040 Speaker 1: horror movie and that's your first inkling of Oh no, 84 00:05:20,360 --> 00:05:24,200 Speaker 1: something's wrong here. And I don't assume Old Day Seasoning 85 00:05:24,320 --> 00:05:28,960 Speaker 1: was involved like Crab, but it it went wrong, I 86 00:05:29,000 --> 00:05:32,760 Speaker 1: won't go into it anymore. Okay, Yeah, no, no spoilers please, 87 00:05:33,160 --> 00:05:37,360 Speaker 1: um for this two thousand nine film. Yes, not spoil 88 00:05:37,400 --> 00:05:42,599 Speaker 1: it for you. Uh yeah, I cannot say that I 89 00:05:42,600 --> 00:05:46,760 Speaker 1: have seen it, but now it's at least bookmarked in 90 00:05:46,839 --> 00:05:49,800 Speaker 1: my brain. I'm not gonna say I'm putting it on 91 00:05:49,839 --> 00:05:55,280 Speaker 1: any lists. That's fair, but it's but it's in there. 92 00:05:55,320 --> 00:05:58,919 Speaker 1: You know, who knows how the dice may roll on 93 00:05:58,960 --> 00:06:03,880 Speaker 1: this one. Maybe you two will one day have an 94 00:06:03,960 --> 00:06:12,000 Speaker 1: interesting work related story about being startled. Um. Okay, in 95 00:06:12,080 --> 00:06:17,080 Speaker 1: the meantime, enough horror movie random stories. Yes, let us 96 00:06:17,080 --> 00:06:25,479 Speaker 1: get to our question. Old Bay Seasoning what is it? Well? 97 00:06:25,960 --> 00:06:30,520 Speaker 1: Old Bay is a brand of different seasonings in fact, 98 00:06:30,600 --> 00:06:34,600 Speaker 1: but best known yes for their original dry powdered seasoning 99 00:06:34,600 --> 00:06:37,960 Speaker 1: mix that's salty and savory and zesty and a little 100 00:06:38,000 --> 00:06:41,040 Speaker 1: sweet and a little spicy. Um. It's main components are 101 00:06:41,120 --> 00:06:46,440 Speaker 1: celery seed, salt, black pepper, hot red pepper, and paprika. 102 00:06:46,640 --> 00:06:50,360 Speaker 1: The other ingredients are a proprietary secret um, but their 103 00:06:50,680 --> 00:06:54,960 Speaker 1: marketing says it's a blend of eighteen spices um, and 104 00:06:55,560 --> 00:07:02,280 Speaker 1: the Internet says that those spices include things like a mustard, powder, nutmeg, cinnamon, cardamom, 105 00:07:02,320 --> 00:07:09,000 Speaker 1: bay leaves, mace, allspice, cloves, and ginger, which sounds about 106 00:07:09,120 --> 00:07:12,240 Speaker 1: right to me. I guess, So I guess that it 107 00:07:12,280 --> 00:07:15,440 Speaker 1: has more what I consider fall even though I know 108 00:07:15,560 --> 00:07:18,480 Speaker 1: that's not accurate at all, but like fall spices in 109 00:07:18,520 --> 00:07:21,280 Speaker 1: it than I would have guessed. Yeah, I guess it's 110 00:07:21,360 --> 00:07:25,680 Speaker 1: they're in small amounts, I think, um, but yeah um. 111 00:07:25,720 --> 00:07:30,000 Speaker 1: It is traditionally sold in a rectangular yellow and blue 112 00:07:30,000 --> 00:07:32,840 Speaker 1: tin with a white and red lettering and a red cap. 113 00:07:33,400 --> 00:07:37,800 Speaker 1: And I don't feel like I usually mentioned like packaging 114 00:07:37,920 --> 00:07:40,880 Speaker 1: colors that often on this show, but it's like so iconic. 115 00:07:40,960 --> 00:07:43,920 Speaker 1: It's like really part of the brand in the marketing 116 00:07:43,960 --> 00:07:47,520 Speaker 1: that's used to to sell it. So yeah um. And 117 00:07:47,600 --> 00:07:49,440 Speaker 1: it can be used as a as a rub or 118 00:07:49,520 --> 00:07:53,120 Speaker 1: to spice, a marinate on proteins, to season of boil, 119 00:07:53,480 --> 00:07:56,600 Speaker 1: or um like a brine for pickles, or in the 120 00:07:56,640 --> 00:08:00,000 Speaker 1: batter for fried foods. It can be mixed into sauces 121 00:08:00,000 --> 00:08:02,960 Speaker 1: and dressings and soups and stews and dips and cast roles, 122 00:08:03,240 --> 00:08:05,920 Speaker 1: just sprinkled as a topping on finished plates or sides 123 00:08:06,000 --> 00:08:08,960 Speaker 1: or snacks or whatever. It is smoky red in color, 124 00:08:09,200 --> 00:08:12,400 Speaker 1: so so it's really pretty as a sprinkle and particularly 125 00:08:12,440 --> 00:08:17,920 Speaker 1: popular on French fries. Originally intended for seafoods, maybe primarily 126 00:08:17,960 --> 00:08:22,000 Speaker 1: as a seasoning for um steaming blue crabs or shrimp. UM. 127 00:08:22,040 --> 00:08:28,240 Speaker 1: But don't let that stop you. Uh no, adventurous. Yeah. 128 00:08:28,320 --> 00:08:33,439 Speaker 1: The brand does also sell UM alternate dried powdered seasonings 129 00:08:33,440 --> 00:08:36,720 Speaker 1: in a in a blackened flavor which I think is 130 00:08:36,760 --> 00:08:40,160 Speaker 1: basically the same thing, plus some like smoky grill kind 131 00:08:40,160 --> 00:08:43,600 Speaker 1: of flavor from caramelized sugar UM, and a hot flavor 132 00:08:44,160 --> 00:08:46,959 Speaker 1: which is basically the same thing, plus more hot chili 133 00:08:46,960 --> 00:08:50,960 Speaker 1: powder UM, plus a prepared cocktail sauce, a hot sauce, 134 00:08:51,280 --> 00:08:54,360 Speaker 1: and seasoned bread crumb mixes for making salmon cakes and 135 00:08:54,440 --> 00:08:58,520 Speaker 1: crab cakes. Reading the ingredients, I think the difference there 136 00:08:58,559 --> 00:09:00,800 Speaker 1: is that the salmon cake mix has more like herbs, 137 00:09:00,840 --> 00:09:06,640 Speaker 1: like a basil in time. M Yeah. Uh, they've had 138 00:09:06,679 --> 00:09:09,840 Speaker 1: a couple other blends out that didn't stick. I don't 139 00:09:09,920 --> 00:09:14,000 Speaker 1: think um McCormick owns the brand currently, So yeah, they've 140 00:09:14,000 --> 00:09:16,360 Speaker 1: they've done some experimenting. There's like a garlic an herb 141 00:09:16,480 --> 00:09:19,120 Speaker 1: blend somewhere out there, a lemon in or blend as well, 142 00:09:19,360 --> 00:09:23,480 Speaker 1: And you can also buy so many officially licensed products um, 143 00:09:23,480 --> 00:09:26,840 Speaker 1: like a Virginia peanuts or beef jerky or bloody mary mix, 144 00:09:26,960 --> 00:09:29,960 Speaker 1: or sunflower seeds or caramel popcorn, all of which are 145 00:09:30,000 --> 00:09:35,360 Speaker 1: seasoned with Old Bay. And of course, like Annie alluded 146 00:09:35,400 --> 00:09:38,400 Speaker 1: to in the beginning, Old Bay is not the only 147 00:09:38,960 --> 00:09:42,760 Speaker 1: Chesapeake Bay seafood seasoning out there on the market, and 148 00:09:42,800 --> 00:09:47,960 Speaker 1: there are some pretty strong opinions out there about different 149 00:09:48,080 --> 00:09:51,880 Speaker 1: rival products. The one that I've seen mentioned the most 150 00:09:52,040 --> 00:09:56,800 Speaker 1: is Jo's Number two. I never heard of it, so 151 00:09:57,600 --> 00:10:02,240 Speaker 1: I've well, well, you are clearly not from Maryland, my friend. 152 00:10:03,600 --> 00:10:08,920 Speaker 1: That is true. That's fair, all right. UM, And apparently 153 00:10:09,120 --> 00:10:12,840 Speaker 1: a lot of uh because this um, this product is 154 00:10:12,840 --> 00:10:15,880 Speaker 1: originally from Maryland. UM. There are a lot of local 155 00:10:15,920 --> 00:10:19,839 Speaker 1: restaurants there that do not use Old Bay in their 156 00:10:19,880 --> 00:10:22,959 Speaker 1: crab boils, but get some kind of proprietary blend from 157 00:10:22,960 --> 00:10:27,040 Speaker 1: either j O's or other spice companies like Harbor Spice. 158 00:10:27,559 --> 00:10:31,480 Speaker 1: I'm not gonna that's I'm merely stating the facts. Mm hmm. 159 00:10:32,320 --> 00:10:35,559 Speaker 1: We're not gonna win. Oh. You know what I was 160 00:10:35,600 --> 00:10:39,319 Speaker 1: thinking today, Lauren, is we don't throw around our our 161 00:10:39,440 --> 00:10:44,080 Speaker 1: weight as food podcasters enough. Yeah, I think you think 162 00:10:44,120 --> 00:10:48,680 Speaker 1: we should start. I think that we could strategically plan 163 00:10:49,679 --> 00:10:54,640 Speaker 1: um instances where we should or could. And I think 164 00:10:54,720 --> 00:10:58,480 Speaker 1: you know Old Bay if you're listening, I haven't been 165 00:10:58,520 --> 00:11:00,600 Speaker 1: able to get my ants on Old Bay in a year. 166 00:11:01,840 --> 00:11:05,160 Speaker 1: I'm just throwing that out there. Yeah, and competitors, you 167 00:11:05,240 --> 00:11:13,480 Speaker 1: know if this is oh I like this, stirring up controversy, okay, 168 00:11:14,600 --> 00:11:18,439 Speaker 1: keeping it spicy, I like it. Yes, of course, I 169 00:11:18,920 --> 00:11:23,959 Speaker 1: will say um uh. Sometimes Old Bay is not sold 170 00:11:24,000 --> 00:11:27,960 Speaker 1: in spice aisles, but rather in the seafood aisle um 171 00:11:28,040 --> 00:11:31,400 Speaker 1: in like displays next to the seafoods. So if you 172 00:11:31,440 --> 00:11:37,280 Speaker 1: haven't looked there, try there. Okay, I feel like I have. 173 00:11:37,360 --> 00:11:40,800 Speaker 1: But it's been a long year. It's a it's a 174 00:11:40,800 --> 00:11:45,760 Speaker 1: world wind of shopping every time you go. I know. Yeah, No, 175 00:11:45,920 --> 00:11:49,439 Speaker 1: I mean people's love for this brand is a legitimate 176 00:11:49,520 --> 00:11:53,720 Speaker 1: phenomenon um and and there are recipes for mixing it 177 00:11:53,760 --> 00:11:59,400 Speaker 1: into anything sweet or savory. Yeah, yeah, oh yeah. I 178 00:11:59,440 --> 00:12:03,559 Speaker 1: was prized at the number of products available to showcase 179 00:12:03,640 --> 00:12:08,000 Speaker 1: your love for Old my goodness, there's so many of them. 180 00:12:08,040 --> 00:12:15,160 Speaker 1: It's aggressive and I love that. Well, what about the nutrition. 181 00:12:15,800 --> 00:12:18,400 Speaker 1: You know, normally with seasonings, I would say you're not 182 00:12:18,440 --> 00:12:20,480 Speaker 1: really eating enough to make a difference. But I have 183 00:12:20,600 --> 00:12:23,160 Speaker 1: seen the way that some of all y'all use Old Bays. 184 00:12:26,040 --> 00:12:28,880 Speaker 1: Now it's it's basically fine. It is heavy on the salt, 185 00:12:29,000 --> 00:12:30,760 Speaker 1: So watch out for that. If that's the thing that 186 00:12:30,800 --> 00:12:34,000 Speaker 1: you're watching out for. Hydrate, Always hydrate. It's such a 187 00:12:34,000 --> 00:12:38,200 Speaker 1: good plan, and we do have some numbers for you. 188 00:12:38,880 --> 00:12:43,120 Speaker 1: We do around eight point five million cans of Old 189 00:12:43,160 --> 00:12:46,520 Speaker 1: Bay were sold around the world in seventeen. That's over 190 00:12:46,640 --> 00:12:52,640 Speaker 1: fifty million ounces. And this is a popularity that Old 191 00:12:52,679 --> 00:12:57,840 Speaker 1: Bay achieved without much advertising. According to McCormick, their parent company, 192 00:12:58,440 --> 00:13:02,199 Speaker 1: the first television ad for Old Bay came out in 193 00:13:02,240 --> 00:13:05,360 Speaker 1: which I guess, yeah, I've never seen a advertisement for it. 194 00:13:05,400 --> 00:13:07,600 Speaker 1: And it's really more kind of ground swell sort of 195 00:13:07,640 --> 00:13:10,920 Speaker 1: marketing than um than that kind of top down advertising, 196 00:13:11,520 --> 00:13:16,400 Speaker 1: right right. A twenty nineteen political poll around eight people 197 00:13:16,440 --> 00:13:20,720 Speaker 1: in Maryland included a lighthearted question about views on Old 198 00:13:20,720 --> 00:13:26,640 Speaker 1: Bay seasoning and viewed it favorably. Oh my goodness, I 199 00:13:26,679 --> 00:13:29,160 Speaker 1: love that they're like yeah, this is a normal political poll, 200 00:13:29,240 --> 00:13:31,760 Speaker 1: but it's Maryland. So how do you feel about Old 201 00:13:31,800 --> 00:13:38,320 Speaker 1: Bay exactly? Uh. This past winter, a Baltimore artist decided 202 00:13:38,400 --> 00:13:41,959 Speaker 1: to dress up some city salt boxes, which, um, if 203 00:13:41,960 --> 00:13:44,280 Speaker 1: you've never seen this kind of thing in Baltimore anyway, 204 00:13:44,280 --> 00:13:48,360 Speaker 1: they're these large yellow wooden bins for road salt for 205 00:13:48,360 --> 00:13:51,439 Speaker 1: when the city gets icy. So this artist decided, um 206 00:13:51,480 --> 00:13:54,680 Speaker 1: that they were looking a little plain, and so she 207 00:13:54,840 --> 00:13:58,119 Speaker 1: started dressing him up with these painted panels. And apparently 208 00:13:58,640 --> 00:14:01,680 Speaker 1: she tweeted out her first one and was all like, oh, 209 00:14:01,880 --> 00:14:07,040 Speaker 1: some but have vandalized the salt boxes. And and then 210 00:14:07,480 --> 00:14:10,680 Speaker 1: the next day the city's Department of Transportation like emailed 211 00:14:10,679 --> 00:14:13,760 Speaker 1: her and gave her their blessing. So long as the 212 00:14:13,760 --> 00:14:19,080 Speaker 1: themes for the salt boxes are appropriately like salty or 213 00:14:19,200 --> 00:14:22,080 Speaker 1: or or local in some way. Like there's different ones 214 00:14:22,120 --> 00:14:26,600 Speaker 1: with like Salt Bay and like the Morton's Girls stuff 215 00:14:26,600 --> 00:14:28,960 Speaker 1: like that. Anyway, Um, she did one with an Old 216 00:14:29,000 --> 00:14:31,520 Speaker 1: Bay theme. I think it. I think it fits both 217 00:14:31,560 --> 00:14:35,440 Speaker 1: the local and the salty bill I think so. Yeah, 218 00:14:35,440 --> 00:14:39,160 Speaker 1: they're now some a hundred boxes bearing designs from her 219 00:14:39,240 --> 00:14:45,200 Speaker 1: and other artists around the city. Oh that's cool. There's 220 00:14:45,280 --> 00:14:49,880 Speaker 1: also beer. Maryland's Flying Dog Rory makes an old Baby 221 00:14:49,880 --> 00:14:53,360 Speaker 1: beer called Dead Rise. It's gone through a couple of iterations. 222 00:14:53,360 --> 00:14:58,160 Speaker 1: First it was a blonde ale um released in as 223 00:14:58,200 --> 00:15:01,640 Speaker 1: part of the brands sever re celebration UM, and then 224 00:15:01,760 --> 00:15:08,760 Speaker 1: later morphed into an Old Bay Goes a an Old 225 00:15:08,800 --> 00:15:11,680 Speaker 1: Bay Goes Yeah yeah, brewed brewed with Old Bay seasoning 226 00:15:11,720 --> 00:15:16,560 Speaker 1: and lemon. I believe there is also a vodka um 227 00:15:17,640 --> 00:15:23,480 Speaker 1: happened before positive Yes, a popular Baltimore ice cream parlor 228 00:15:23,560 --> 00:15:27,840 Speaker 1: called the Chary Cells a flavor called Old Bay Caramel. 229 00:15:28,160 --> 00:15:32,280 Speaker 1: Oh yeah. A lot of local shops have UM products 230 00:15:32,320 --> 00:15:37,000 Speaker 1: with Old Bay involved in the Old Bay Donuts, what 231 00:15:37,080 --> 00:15:40,600 Speaker 1: have you? Mm hmmm And Okay, this is something that 232 00:15:40,640 --> 00:15:43,600 Speaker 1: came up in passing. Like I wasn't looking for it, 233 00:15:43,640 --> 00:15:45,200 Speaker 1: but it came up enough in my research that I 234 00:15:45,240 --> 00:15:49,400 Speaker 1: had to include it. Old Bay tattoos Okay. Part of 235 00:15:49,440 --> 00:15:52,880 Speaker 1: why this is mentioned is that there was this stunt 236 00:15:52,880 --> 00:15:57,040 Speaker 1: in twenty nineteen where the Old Bay brand teamed up 237 00:15:57,120 --> 00:16:01,760 Speaker 1: with the Baltimore Tattoo Museum to offer free Old Bay 238 00:16:01,800 --> 00:16:07,120 Speaker 1: themed tattoos for National Tattoo Day, and so eight artists 239 00:16:07,200 --> 00:16:11,440 Speaker 1: delivered over a hundred tattoos in three designs that day. 240 00:16:11,520 --> 00:16:15,600 Speaker 1: Apparently like over two hundred people showed up. What I 241 00:16:15,760 --> 00:16:20,400 Speaker 1: think they had to turn away some people. That's studying 242 00:16:20,840 --> 00:16:25,960 Speaker 1: and amazing. Wow, But I think I think it's like 243 00:16:26,000 --> 00:16:29,160 Speaker 1: it's like on par with with like dukes tattoos, like 244 00:16:29,200 --> 00:16:33,880 Speaker 1: dukes mayonnaise tattoos, stuff like that. So apparently a lot 245 00:16:33,880 --> 00:16:38,280 Speaker 1: of people have Coca Cola tattoos out there in the world. Wow. Yeah, 246 00:16:38,320 --> 00:16:41,280 Speaker 1: I don't know. I've had to think about if if 247 00:16:41,320 --> 00:16:43,240 Speaker 1: I had to get a tattoo of a food product, 248 00:16:43,360 --> 00:16:49,560 Speaker 1: what would it be? Oh? No, yeah, probably I'll think 249 00:16:49,600 --> 00:16:54,760 Speaker 1: about it. Yeah, very important question it is? It is? Um? 250 00:16:54,800 --> 00:16:58,480 Speaker 1: Speaking of merchandise. Uh, my favorite T shirt slogan that 251 00:16:58,520 --> 00:17:02,200 Speaker 1: I encountered during reading has to be I put Old 252 00:17:02,200 --> 00:17:06,600 Speaker 1: Bay on my old Bay. There are a lot of 253 00:17:06,680 --> 00:17:12,520 Speaker 1: good puns around Old Bay for sure. Um. And I 254 00:17:12,560 --> 00:17:16,720 Speaker 1: just want to say here that I discovered Maryland has 255 00:17:16,760 --> 00:17:21,440 Speaker 1: a state dinosaur. What And now I am curious if 256 00:17:21,480 --> 00:17:25,680 Speaker 1: that is just a Maryland thing or if most states 257 00:17:26,040 --> 00:17:29,760 Speaker 1: have a dinosaur And if so, why did I not 258 00:17:29,920 --> 00:17:31,760 Speaker 1: learn about that when I was learning about the state 259 00:17:31,800 --> 00:17:35,400 Speaker 1: flower as a kid. I would have really loved That's 260 00:17:35,440 --> 00:17:38,480 Speaker 1: a way better I mean state flowers. Come on, that's 261 00:17:38,560 --> 00:17:45,240 Speaker 1: that's boring. Yeah. No. From a quick google, apparently many, 262 00:17:45,359 --> 00:17:50,600 Speaker 1: but not all states do have a state dinosaur or 263 00:17:50,640 --> 00:17:54,560 Speaker 1: twenty out there. Yeah. Oh, you gotta get that state dinosaur. 264 00:17:54,680 --> 00:17:56,360 Speaker 1: Now I'm gonna have to research that because I want 265 00:17:56,400 --> 00:18:00,680 Speaker 1: to know why. What makes it your states a dinosaur? 266 00:18:01,680 --> 00:18:07,280 Speaker 1: I'm assuming you found one there by, you know. If 267 00:18:07,320 --> 00:18:12,240 Speaker 1: you're just like I really think factors are cools are cool, 268 00:18:12,320 --> 00:18:15,879 Speaker 1: then I got questions. I got questions. If you have 269 00:18:16,000 --> 00:18:19,920 Speaker 1: questions about the history of Old Bay, we have the answers. 270 00:18:20,200 --> 00:18:22,399 Speaker 1: We do, we do, and we will get into the 271 00:18:22,560 --> 00:18:25,640 Speaker 1: history of Old Bay seasoning right after we get back 272 00:18:25,640 --> 00:18:27,439 Speaker 1: from a quick break for a word from our sponsor, 273 00:18:36,320 --> 00:18:39,639 Speaker 1: and we're back. Thank you sponsor, Yes, thank you so. 274 00:18:40,440 --> 00:18:44,440 Speaker 1: According to the McCormick website, the history for Old Bay 275 00:18:44,560 --> 00:18:50,360 Speaker 1: seasoning goes thus. German immigrant Gustav Run settled in Baltimore 276 00:18:50,400 --> 00:18:55,520 Speaker 1: among the crab lovers of Maryland. In started a spice 277 00:18:55,560 --> 00:18:58,840 Speaker 1: business and rented a space on Baltimore's Marketplace, opposite the 278 00:18:58,840 --> 00:19:02,200 Speaker 1: wholesale fish market. It with only a small spice grinder 279 00:19:02,200 --> 00:19:04,800 Speaker 1: and mixer, he began creating the secret recipe that would 280 00:19:04,840 --> 00:19:10,879 Speaker 1: become old Bay seasoning. Interesting because I've read that that 281 00:19:11,160 --> 00:19:15,760 Speaker 1: spice grinder is actually very large, but it depends on 282 00:19:15,840 --> 00:19:19,800 Speaker 1: your view of of what small and large are spice 283 00:19:19,800 --> 00:19:24,320 Speaker 1: grinder wise. That's true in my head, like a a 284 00:19:24,400 --> 00:19:28,280 Speaker 1: spice grinder is the size of my hand, so I'm 285 00:19:28,280 --> 00:19:31,560 Speaker 1: assuming it was bigger than that. His was bigger than 286 00:19:31,600 --> 00:19:34,480 Speaker 1: that from what I have read. Although also, well, okay, 287 00:19:34,520 --> 00:19:36,800 Speaker 1: we'll get to it. We'll get to it, yes, But 288 00:19:36,880 --> 00:19:40,000 Speaker 1: there is in fact a lot to unpack here, yes, 289 00:19:40,119 --> 00:19:44,760 Speaker 1: so let us do that. Starting with Goostaf brunn Um, 290 00:19:44,880 --> 00:19:48,760 Speaker 1: who was born in Germany, and he went on to 291 00:19:48,800 --> 00:19:51,479 Speaker 1: become a spice merchant in Europe, and he sold in 292 00:19:51,520 --> 00:19:55,800 Speaker 1: particular to sausage makers. He and his family also had 293 00:19:55,840 --> 00:19:58,560 Speaker 1: a fur and raw hide business that at first is 294 00:19:58,600 --> 00:20:01,679 Speaker 1: where they primarily earned their money from. But as the 295 00:20:01,760 --> 00:20:07,119 Speaker 1: value of Germany's currency plummeted along with the market for furs, 296 00:20:07,359 --> 00:20:10,800 Speaker 1: the family depended more and more on the money made 297 00:20:10,920 --> 00:20:16,200 Speaker 1: from the spices. So Um they moved from their hometown 298 00:20:16,200 --> 00:20:21,040 Speaker 1: when it became unfriendly to Jewish people to another German town, Frankfurt, 299 00:20:21,040 --> 00:20:25,080 Speaker 1: that had a larger Jewish population. When the Nazis rose, 300 00:20:25,119 --> 00:20:28,840 Speaker 1: to power in Germany, Brunn was sent to Bukenwald concentration 301 00:20:28,920 --> 00:20:31,720 Speaker 1: camp for two weeks. At that point, he and his 302 00:20:31,760 --> 00:20:36,840 Speaker 1: immediate family had already applied for and received American visas. 303 00:20:37,440 --> 00:20:41,040 Speaker 1: After his release, with the help of a bribe, a 304 00:20:41,040 --> 00:20:43,679 Speaker 1: pretty large one. As the story goes, he and his 305 00:20:43,720 --> 00:20:46,439 Speaker 1: wife and their children that left Germany for Maryland. They 306 00:20:46,440 --> 00:20:49,000 Speaker 1: stopped over New York course, but then came to Maryland, 307 00:20:49,200 --> 00:20:53,200 Speaker 1: um where they already had family in nineteen thirty eight. 308 00:20:54,119 --> 00:20:57,320 Speaker 1: The story goes that as he settled into Baltimore, he 309 00:20:57,400 --> 00:21:01,359 Speaker 1: received encouragement from both the Jewish community. They're including Jewish 310 00:21:01,359 --> 00:21:05,199 Speaker 1: folks who were working to uplift Jewish refugees, and the 311 00:21:05,240 --> 00:21:09,560 Speaker 1: German speaking community there. And he started his own spice 312 00:21:09,560 --> 00:21:12,879 Speaker 1: company using a spice grinding machine that, yes, he carried 313 00:21:12,920 --> 00:21:18,439 Speaker 1: over from Europe. Apparently this original spice grinder from what 314 00:21:18,520 --> 00:21:22,879 Speaker 1: I've read. Um, and I'm not positive what the article 315 00:21:22,880 --> 00:21:27,000 Speaker 1: that I read meant by original, but supposedly it is 316 00:21:27,040 --> 00:21:31,919 Speaker 1: the size of a whiskey barrel. Oh and uh, somehow 317 00:21:31,920 --> 00:21:36,920 Speaker 1: found its way to the to the Baltimore Museum of Industry. Oh, 318 00:21:37,359 --> 00:21:40,520 Speaker 1: but maybe they're talking about a different original. I I can't. 319 00:21:40,600 --> 00:21:43,240 Speaker 1: I can't bet this. This reminds me of the that 320 00:21:43,400 --> 00:21:47,880 Speaker 1: New York ongoing joke about raised Original was the original 321 00:21:47,960 --> 00:21:54,320 Speaker 1: Rays Original or original Rays. So all of this was 322 00:21:54,400 --> 00:21:57,240 Speaker 1: after brun M had been forced out of a job 323 00:21:57,320 --> 00:22:01,040 Speaker 1: making seasoning added Baltimore Sausage Plant, perhaps because he was Jewish. 324 00:22:01,440 --> 00:22:06,159 Speaker 1: According to some sources, Charles McCormick and Yes McCormick hired 325 00:22:06,240 --> 00:22:09,720 Speaker 1: him for his spice knowledge. McCormick was interested in getting 326 00:22:09,720 --> 00:22:14,200 Speaker 1: into the sausage spice business, but Run soon left due 327 00:22:14,200 --> 00:22:18,160 Speaker 1: to a lack of English speaking skills. Are some speculate 328 00:22:18,200 --> 00:22:21,800 Speaker 1: it was also because he was Jewish. Yeah, and by left, 329 00:22:21,880 --> 00:22:25,639 Speaker 1: I'm pretty sure we mean was fired. Um and possibly 330 00:22:25,760 --> 00:22:28,840 Speaker 1: after two days. Yeah, it was very quick. It was 331 00:22:28,920 --> 00:22:34,160 Speaker 1: very quick. Um. So Run opened his own shop called 332 00:22:34,200 --> 00:22:37,440 Speaker 1: the Baltimore Spice Company. In the beginning, he primarily made 333 00:22:37,440 --> 00:22:40,879 Speaker 1: spices for German style sausages and pickles, but he pretty 334 00:22:40,960 --> 00:22:45,320 Speaker 1: quickly picked up on yes, this local love of crabs. 335 00:22:46,359 --> 00:22:48,439 Speaker 1: On the other side of the street from his spice 336 00:22:48,440 --> 00:22:53,280 Speaker 1: store was a seafood shop and seafood merchants and meat 337 00:22:53,320 --> 00:22:56,879 Speaker 1: merchants too, many of whom did speak German. Became sort 338 00:22:56,920 --> 00:23:02,600 Speaker 1: of runs most loyal client tell. At first, seafood merchants 339 00:23:02,640 --> 00:23:05,080 Speaker 1: mixed up their own spice blends. Yeah, they had their 340 00:23:05,080 --> 00:23:09,199 Speaker 1: own proprietary thing going on, but many soon realized that 341 00:23:09,240 --> 00:23:14,960 Speaker 1: Bruns product was superior and saved them time. This original seasoning, 342 00:23:15,000 --> 00:23:18,479 Speaker 1: primarily used on shrimp and crab, was called Delicious Brand 343 00:23:18,640 --> 00:23:24,959 Speaker 1: Shrimp and Crab Seasoning. Yes, and the ingredients included salt, pepper, cardamom, 344 00:23:25,040 --> 00:23:30,640 Speaker 1: laurel leaves, mustard, paper cut cloves, and ginger. Later, at 345 00:23:30,680 --> 00:23:34,240 Speaker 1: the suggestion of a friend, Brun renamed this seasoning after 346 00:23:34,280 --> 00:23:39,720 Speaker 1: a ship line operating on the Chesapeake Bay Old Bay Line. Yeah. Yes, 347 00:23:40,640 --> 00:23:43,200 Speaker 1: and this ship line has a fascinating history. And again 348 00:23:43,240 --> 00:23:46,399 Speaker 1: I had to be like not a ship show, food show. 349 00:23:46,760 --> 00:23:51,520 Speaker 1: But but briefly, this ship line operated in the area 350 00:23:51,640 --> 00:23:55,639 Speaker 1: from eighty to nineteen sixty two. The ship that operated 351 00:23:55,640 --> 00:23:59,800 Speaker 1: along it, the President Warfield, was used um during the 352 00:24:00,080 --> 00:24:03,040 Speaker 1: Normandy invasion of World War two, but then it was 353 00:24:03,080 --> 00:24:07,960 Speaker 1: purchased by an underground Jewish military organization called Hagana that 354 00:24:08,080 --> 00:24:12,480 Speaker 1: renamed the ship the Exodus nine and used it in 355 00:24:12,520 --> 00:24:17,480 Speaker 1: a desperate and ultimately failed attempt to get to Palestine. Uh. 356 00:24:17,520 --> 00:24:19,879 Speaker 1: They loaded the ship up with four thousand, five hundred 357 00:24:19,920 --> 00:24:24,960 Speaker 1: Holocaust survivors and displaced people in France and set off. 358 00:24:25,880 --> 00:24:29,879 Speaker 1: British ships surrounded the Exodus as it entered Palestinian waters. 359 00:24:30,560 --> 00:24:32,960 Speaker 1: After a skirmish left a handful of people dead and 360 00:24:33,000 --> 00:24:36,720 Speaker 1: many injured. British ships forcibly directed the ship to dock 361 00:24:36,960 --> 00:24:40,639 Speaker 1: and transferred the passengers to other ships in order to 362 00:24:40,680 --> 00:24:45,479 Speaker 1: return them to France, but the French refused to remove 363 00:24:45,520 --> 00:24:48,440 Speaker 1: the passengers by force, though they would accept any who 364 00:24:48,520 --> 00:24:52,520 Speaker 1: left voluntarily. Wanting to avoid any more bad breath, the 365 00:24:52,560 --> 00:24:56,200 Speaker 1: British decided to wait these passengers out. The passengers who 366 00:24:56,240 --> 00:24:59,240 Speaker 1: refused to leave these ships, resulting in a twenty four 367 00:24:59,320 --> 00:25:04,800 Speaker 1: day hung strike. Yeah. After three weeks, the British moved 368 00:25:04,920 --> 00:25:09,119 Speaker 1: the ship to Germany and the passengers were interned in 369 00:25:09,240 --> 00:25:13,400 Speaker 1: camps located in British controlled areas of Germany. And this 370 00:25:13,560 --> 00:25:17,080 Speaker 1: prompted a wave of hunger strikes um in countries all over. 371 00:25:17,200 --> 00:25:22,280 Speaker 1: Just this huge outcry. Oh and there's even more to 372 00:25:22,400 --> 00:25:25,240 Speaker 1: the story. But again, not a ship show. Yeah, not 373 00:25:25,359 --> 00:25:34,280 Speaker 1: a history show, right yeah hoof? Okay. Old Bay seasoning 374 00:25:34,320 --> 00:25:38,920 Speaker 1: was originally sold in cardboard boxes because metal was going 375 00:25:39,000 --> 00:25:43,080 Speaker 1: towards the war effort. Oh do you know if they 376 00:25:43,160 --> 00:25:47,880 Speaker 1: were like that color scheme was pretty right out the gate. 377 00:25:47,960 --> 00:25:50,359 Speaker 1: I think it was early on. It was early. It 378 00:25:50,440 --> 00:25:54,000 Speaker 1: was pretty early on. Yeah, for sure. The choice to 379 00:25:54,720 --> 00:25:57,800 Speaker 1: stay with it, um, I think is is a is 380 00:25:57,840 --> 00:26:00,760 Speaker 1: a marketing move to make it seem are like local 381 00:26:00,920 --> 00:26:05,480 Speaker 1: and old timey and traditional, which works. It's great. It's 382 00:26:05,480 --> 00:26:11,040 Speaker 1: a great piece of packaging. According to Brun's own account, 383 00:26:11,040 --> 00:26:14,040 Speaker 1: he did struggle out first to convince seafood sellers to 384 00:26:14,160 --> 00:26:17,240 Speaker 1: use his spice over their own, but after he convinced 385 00:26:17,280 --> 00:26:20,760 Speaker 1: one us apparently was like a big wig in the 386 00:26:20,840 --> 00:26:25,720 Speaker 1: Maryland seafood seed, the words spread and soon his spice 387 00:26:25,760 --> 00:26:28,680 Speaker 1: Brown Spice was to go to in the area. It 388 00:26:28,800 --> 00:26:31,240 Speaker 1: was a symbiotic relationship in a lot of ways to 389 00:26:31,400 --> 00:26:35,000 Speaker 1: people who didn't know how to spice crab, which was 390 00:26:35,080 --> 00:26:38,920 Speaker 1: often either too expensive and heavy like the way people 391 00:26:38,960 --> 00:26:41,280 Speaker 1: were using it was this expensive and heavy way, like 392 00:26:41,280 --> 00:26:45,560 Speaker 1: a crab bisc or scorned as being boring and um 393 00:26:45,600 --> 00:26:49,240 Speaker 1: poor when straight steamed um. But once they got a 394 00:26:49,320 --> 00:26:52,359 Speaker 1: taste of Old Bay, they'd come back, not only for 395 00:26:52,400 --> 00:26:57,920 Speaker 1: more crab and other seafood, but for more Old Bay. Yeah, 396 00:26:58,040 --> 00:27:00,800 Speaker 1: By some accounts, the popularity of the spice lead to 397 00:27:01,160 --> 00:27:04,600 Speaker 1: such a rise of steamed crabs and people's love steamed 398 00:27:04,600 --> 00:27:07,119 Speaker 1: crabs in the region in the nineteen forties that it 399 00:27:07,200 --> 00:27:11,080 Speaker 1: was notable. People were like, Wow, you're buying way more crabs. 400 00:27:11,280 --> 00:27:14,560 Speaker 1: I think it's because of this old base space. Yeah. 401 00:27:15,520 --> 00:27:18,320 Speaker 1: Brun also went on to go to night school for 402 00:27:18,400 --> 00:27:23,160 Speaker 1: English to increase his customer base. Okay, so some accounts 403 00:27:23,200 --> 00:27:27,880 Speaker 1: suggest that McCormick was Brun's main competitor at the time, 404 00:27:27,920 --> 00:27:31,640 Speaker 1: selling a copycat product, but Brun boasted that seasoning had 405 00:27:31,720 --> 00:27:36,800 Speaker 1: thirteen ingredients, even though it mostly contained four primary ingredients, 406 00:27:37,720 --> 00:27:41,320 Speaker 1: making his seasonings seem more sophisticated. It had more going 407 00:27:41,359 --> 00:27:46,000 Speaker 1: on for it. I couldn't really confirm that in more 408 00:27:46,119 --> 00:27:49,240 Speaker 1: than a couple of places, but I mean, I can 409 00:27:49,280 --> 00:27:54,840 Speaker 1: see it. It makes sense. During World War Two, a 410 00:27:54,880 --> 00:27:58,480 Speaker 1: shortage of pepper incentivized Brun to create a pepper substitute 411 00:27:58,600 --> 00:28:01,679 Speaker 1: using buck wheat that was so popular it kept his 412 00:28:01,720 --> 00:28:06,960 Speaker 1: company afloat, and the military apparently placed huge orders for 413 00:28:07,000 --> 00:28:12,320 Speaker 1: this stuff. Yeah. When Goosta retired to his son Ralph 414 00:28:12,600 --> 00:28:15,480 Speaker 1: assumed control of the company, it was important to the 415 00:28:15,480 --> 00:28:18,520 Speaker 1: company that they continue to hire refugees, calling their business 416 00:28:18,560 --> 00:28:24,240 Speaker 1: quote a United Nations in miniature. Yeah. Ralph retired in 417 00:28:25,119 --> 00:28:27,480 Speaker 1: ve and McCormick and Company purchased Old Bay in nine 418 00:28:28,280 --> 00:28:32,400 Speaker 1: somewhere between eleven to fourteen million dollars. I guess they 419 00:28:32,440 --> 00:28:35,320 Speaker 1: never had to say how much it was. It wasn't disclosed, 420 00:28:35,320 --> 00:28:40,040 Speaker 1: but that's what the estimates are. At the time, McCormick 421 00:28:40,080 --> 00:28:46,560 Speaker 1: didn't really have any intention of selling it outside of Maryland. Yeah, 422 00:28:46,640 --> 00:28:52,160 Speaker 1: and uh, apparently when they were purchased, um, I mean 423 00:28:52,760 --> 00:28:56,200 Speaker 1: a there was a lot of I mean, it's kind 424 00:28:56,200 --> 00:29:02,640 Speaker 1: of ironic that McCormick definitely fired this dude quickly and 425 00:29:02,680 --> 00:29:06,360 Speaker 1: then yeah, decades and decades later purchases company for millions 426 00:29:06,360 --> 00:29:09,640 Speaker 1: of dollars. Um. That's fun. But yeah, when when the 427 00:29:09,640 --> 00:29:12,440 Speaker 1: company was purchased, Old Bay only made um up some 428 00:29:12,560 --> 00:29:17,480 Speaker 1: two to three percent of McCormick's sales. And so they 429 00:29:17,520 --> 00:29:21,880 Speaker 1: started really marketing Old Bay in a way that it 430 00:29:21,920 --> 00:29:26,360 Speaker 1: had never been done before. Um like, really encouraging and 431 00:29:26,360 --> 00:29:31,440 Speaker 1: and and building more of this of this passionate regional 432 00:29:31,600 --> 00:29:36,200 Speaker 1: identity around the brand that had already kind of existed. Yeah, 433 00:29:36,240 --> 00:29:38,600 Speaker 1: but like but just kind of like pushing it out 434 00:29:38,640 --> 00:29:42,320 Speaker 1: a little bit more. Yeah. Yeah, And I'll say Shannon 435 00:29:42,840 --> 00:29:46,080 Speaker 1: who suggested this, she said when she in her suggestion, 436 00:29:46,280 --> 00:29:50,880 Speaker 1: I'm a Maryland girl at heart. So yeah, I read 437 00:29:50,920 --> 00:29:54,080 Speaker 1: all kinds of things about that. It's it's really I 438 00:29:54,640 --> 00:29:56,360 Speaker 1: love stuff like that. It's so incredible to me that 439 00:29:56,400 --> 00:30:00,040 Speaker 1: you build these regional identities. Um. But yeah, Like in 440 00:30:00,040 --> 00:30:04,400 Speaker 1: in twenty for example, Old Bay partnered up with McDonald's 441 00:30:04,400 --> 00:30:08,240 Speaker 1: to offer Old Bay seasoned filet of fish sandwiches at 442 00:30:08,240 --> 00:30:10,960 Speaker 1: local shops around the Maryland and d C area for 443 00:30:11,000 --> 00:30:17,720 Speaker 1: a limited time. Um, they are protective of their brand. Um. 444 00:30:17,840 --> 00:30:22,160 Speaker 1: McCormick sued a small spice company called Primal Palette over 445 00:30:22,560 --> 00:30:27,000 Speaker 1: Primal Palettes introduction of a seasoning that they called New Bay. 446 00:30:27,320 --> 00:30:32,120 Speaker 1: Um be a new Bay. Um. McCormick was demanding that 447 00:30:32,280 --> 00:30:36,719 Speaker 1: the company cease production and destroy all existing product and 448 00:30:36,840 --> 00:30:41,800 Speaker 1: anything that bore the name. They wound up settling out 449 00:30:41,800 --> 00:30:45,680 Speaker 1: of court in the blend is still available, so I 450 00:30:45,720 --> 00:30:47,840 Speaker 1: don't know, I don't know what kind of decision they 451 00:30:47,880 --> 00:30:53,520 Speaker 1: came to, but you can still buy New Bay. Really. Yeah, 452 00:30:53,200 --> 00:30:57,600 Speaker 1: m to see if I can find that added to 453 00:30:57,640 --> 00:31:01,680 Speaker 1: my taste test sign up. Yeah, I believe, I believe 454 00:31:01,680 --> 00:31:05,400 Speaker 1: it's mostly available outside of the immediate area online, so 455 00:31:05,400 --> 00:31:07,720 Speaker 1: so check that out if you want to. Oh, I 456 00:31:07,800 --> 00:31:13,160 Speaker 1: will Uh. Here's an interesting story I was not anticipating finding. 457 00:31:13,880 --> 00:31:18,280 Speaker 1: In twenty nineteen, Old Bay representatives went on the hunt 458 00:31:18,400 --> 00:31:22,360 Speaker 1: for a woman who had named her WiFi Old Bay Seasoning. 459 00:31:24,880 --> 00:31:28,880 Speaker 1: They narrowed the location of the WiFi to Brooklyn, New York, 460 00:31:29,040 --> 00:31:31,480 Speaker 1: and put out these really colorful flyers that are in 461 00:31:31,600 --> 00:31:35,280 Speaker 1: keeping We're in keeping with the scheme of Old Bay 462 00:31:35,320 --> 00:31:39,040 Speaker 1: marketing and design. That read, deer, whoever named their WiFi 463 00:31:39,120 --> 00:31:41,880 Speaker 1: network Old Bay Seasoning, are you are number one fan? 464 00:31:42,880 --> 00:31:44,880 Speaker 1: And I add like pull off things that you could 465 00:31:45,080 --> 00:31:49,400 Speaker 1: you know, contact them And they used this whole search 466 00:31:49,600 --> 00:31:53,040 Speaker 1: for this number one fan as a marketing opportunity. When 467 00:31:53,040 --> 00:31:56,800 Speaker 1: they found the woman, Katherine Joe company representatives showed up 468 00:31:56,840 --> 00:31:59,960 Speaker 1: at her home with a sandwich board guy. I'm really 469 00:32:00,080 --> 00:32:03,120 Speaker 1: unsure what they mean by that, if that's like a thing, 470 00:32:03,720 --> 00:32:08,120 Speaker 1: but okay, showing a bet her house. She told Time, 471 00:32:08,800 --> 00:32:11,440 Speaker 1: can't stress how absurd it was to have Old Bass 472 00:32:11,480 --> 00:32:15,239 Speaker 1: season show up at my doorstep five years later. So 473 00:32:15,280 --> 00:32:19,760 Speaker 1: she had named her WiFi five years before they and 474 00:32:20,160 --> 00:32:24,640 Speaker 1: this whole thing fostered a conversation about privacy and security, 475 00:32:25,120 --> 00:32:28,560 Speaker 1: but according to Joe, there was nothing super tech savvy 476 00:32:28,760 --> 00:32:32,600 Speaker 1: or internet surveillance like going on. One of the marketers 477 00:32:32,640 --> 00:32:34,720 Speaker 1: with Old Bay happened to visit the coffee shop next 478 00:32:34,760 --> 00:32:37,360 Speaker 1: to my apartment. When she saw my WiFi network, she 479 00:32:37,480 --> 00:32:40,360 Speaker 1: got the idea for this campaign. It was just a 480 00:32:40,440 --> 00:32:43,920 Speaker 1: random coincidence. She knew enough about the briefes at the 481 00:32:43,960 --> 00:32:47,880 Speaker 1: cafe for me to know it wasn't a lie. Wow. 482 00:32:49,440 --> 00:32:52,440 Speaker 1: And she went on to say that the name when 483 00:32:52,480 --> 00:32:55,720 Speaker 1: she chose it, it was a spur of the moment thing. Quote. 484 00:32:56,240 --> 00:32:59,120 Speaker 1: I couldn't think of a clover network name. And when 485 00:32:59,120 --> 00:33:01,000 Speaker 1: I looked around the room, the first thing I saw 486 00:33:01,160 --> 00:33:05,800 Speaker 1: was the jar of Old Bay seasoning. History made little 487 00:33:05,920 --> 00:33:09,320 Speaker 1: did you know? You just look at the thing. You're like, okay, 488 00:33:09,360 --> 00:33:12,320 Speaker 1: I'll name my WiFi that. Five years later, Old Bay 489 00:33:12,400 --> 00:33:16,160 Speaker 1: is like, hey, ma'am, hello, hello, we would like to 490 00:33:16,160 --> 00:33:21,920 Speaker 1: talk to you about your WiFi again. We gotta get 491 00:33:21,920 --> 00:33:27,440 Speaker 1: in on this game, throw our weight around. In preparation 492 00:33:27,560 --> 00:33:32,640 Speaker 1: for the Super Bowl, McCormick released an Old Bay hot sauce. 493 00:33:33,720 --> 00:33:38,520 Speaker 1: Soon after the product launched online, the website crashed due 494 00:33:38,520 --> 00:33:41,920 Speaker 1: to traffic. Uh They think, and within thirty minutes to 495 00:33:42,000 --> 00:33:45,240 Speaker 1: an hour, the product was sold out, with bottles appearing 496 00:33:45,280 --> 00:33:49,760 Speaker 1: on eBay for up to two hundred dollars. Wow. The 497 00:33:49,760 --> 00:33:52,720 Speaker 1: Old Bay Twitter account tweeted, your love for all things 498 00:33:52,760 --> 00:33:55,720 Speaker 1: old Bay may have broken the Internet, thanks for always 499 00:33:55,760 --> 00:33:59,160 Speaker 1: being ready to try something new. Sold out, but restocking 500 00:33:59,280 --> 00:34:02,200 Speaker 1: please stay two and funnily enough to me, they had 501 00:34:02,280 --> 00:34:06,960 Speaker 1: like a follow up tweet that was like restocking not today, 502 00:34:06,960 --> 00:34:10,040 Speaker 1: everybody who's trying to get it um and like Mindy 503 00:34:10,120 --> 00:34:12,400 Speaker 1: Kaling tweeted at them, like, how do I get my 504 00:34:12,480 --> 00:34:16,840 Speaker 1: hands on this big thing? It was stocked in select 505 00:34:17,160 --> 00:34:20,560 Speaker 1: stores as well. According to the company, this was a 506 00:34:20,600 --> 00:34:24,040 Speaker 1: five year endeavor coming to the recipe for this hot sauce, 507 00:34:24,080 --> 00:34:27,440 Speaker 1: and I read glowing reviews of it. People seem to 508 00:34:27,520 --> 00:34:31,879 Speaker 1: really really like it. Yeah. Yeah, I'm not sure if 509 00:34:31,920 --> 00:34:37,360 Speaker 1: it was intended to be a one time promotional stunt 510 00:34:37,719 --> 00:34:40,399 Speaker 1: or or a permanent product, but yes, it is now 511 00:34:40,520 --> 00:34:43,960 Speaker 1: part of their permanent product line. Oh I gotta get 512 00:34:44,000 --> 00:34:48,160 Speaker 1: that too, man, I have so many hot sauces. That's 513 00:34:48,200 --> 00:34:51,919 Speaker 1: gonna be great. Yeah. Yeah, Well, there's there's a there. 514 00:34:52,000 --> 00:34:56,000 Speaker 1: There really is a lot of like very just beautifully 515 00:34:56,080 --> 00:34:59,880 Speaker 1: kitchy Old Bay stuff out there for purchase, and I 516 00:35:00,120 --> 00:35:02,520 Speaker 1: sort of like, I don't know, like as today, the 517 00:35:02,600 --> 00:35:07,120 Speaker 1: day of quarantine, that I spend a hundred dollars online 518 00:35:07,360 --> 00:35:10,279 Speaker 1: on Old Bay merch to hand out to all of 519 00:35:10,320 --> 00:35:16,719 Speaker 1: my friends. I don't see why not. It seems like 520 00:35:16,760 --> 00:35:20,520 Speaker 1: the Perfect Day did a whole episode on It seems 521 00:35:20,560 --> 00:35:27,160 Speaker 1: just appropriate. It's just right, clearly no better use for 522 00:35:27,280 --> 00:35:33,360 Speaker 1: time or money, because it would apparently bring unparalleled delight. 523 00:35:34,080 --> 00:35:40,200 Speaker 1: Old Bay not a sponsor, We're just nope, nope, but 524 00:35:40,320 --> 00:35:45,440 Speaker 1: again I'm ready. Yeah, if you want to send me something, 525 00:35:46,840 --> 00:35:51,879 Speaker 1: always always, So yeah, that's what we have to say 526 00:35:51,920 --> 00:35:56,319 Speaker 1: about Old Bay seasoning. For now, it is um. We 527 00:35:56,400 --> 00:35:58,919 Speaker 1: do have some listener mail for you, but first we've 528 00:35:58,920 --> 00:36:00,960 Speaker 1: got one more quick break for a word from our sponsor. 529 00:36:10,000 --> 00:36:13,080 Speaker 1: And we're back. Thank you, sponsor, Yes, thank you, and 530 00:36:13,120 --> 00:36:23,319 Speaker 1: we're back with this listener. Oh. I still got my 531 00:36:23,400 --> 00:36:30,400 Speaker 1: mind about that horribone. I was like, is this tin 532 00:36:30,520 --> 00:36:33,000 Speaker 1: of Old Bay haunted? No, she's doing a thing about 533 00:36:33,000 --> 00:36:37,160 Speaker 1: the bay. Okay, Yeah, I had this whole imagery in 534 00:36:37,239 --> 00:36:40,560 Speaker 1: my head of like fog. Yeah, yeah, I was getting 535 00:36:40,560 --> 00:36:45,000 Speaker 1: the fog. I was getting the fog. I communicated that 536 00:36:48,040 --> 00:36:51,000 Speaker 1: Emily wrote, I wanted to respond to two topics you 537 00:36:51,040 --> 00:36:54,719 Speaker 1: guys recently covered Lima beans and mac and cheese on 538 00:36:54,880 --> 00:36:56,920 Speaker 1: lima beans. I did not know lima beans were the 539 00:36:56,960 --> 00:36:59,280 Speaker 1: same thing as butter beans, a bean I have recently 540 00:36:59,360 --> 00:37:01,880 Speaker 1: discovered and will never go back from. I learned as 541 00:37:01,920 --> 00:37:04,560 Speaker 1: a kid to despise the little green at Lima beans. 542 00:37:04,600 --> 00:37:07,560 Speaker 1: Ah and I have recipes to offer for them. They 543 00:37:07,600 --> 00:37:10,480 Speaker 1: are both from Bonapetite, a magazine I learned about and 544 00:37:10,480 --> 00:37:13,040 Speaker 1: now subscribe to. Thanks to you guys, So thanks. I 545 00:37:13,080 --> 00:37:14,600 Speaker 1: eat this at least two or three times a month, 546 00:37:14,640 --> 00:37:18,160 Speaker 1: and likely will more often when it warms up. So 547 00:37:19,040 --> 00:37:21,719 Speaker 1: they included the link. But you listeners are clever. You 548 00:37:21,760 --> 00:37:24,800 Speaker 1: can go find you can go search that out. I 549 00:37:24,840 --> 00:37:27,920 Speaker 1: always feel so cosmopolitan when I eat it on maccaroni 550 00:37:28,000 --> 00:37:31,120 Speaker 1: and cheese. I'm lactose intolerant and have found my favorite 551 00:37:31,120 --> 00:37:36,200 Speaker 1: box variety. My husband, who loves cheese, says it's too cheesy, 552 00:37:36,640 --> 00:37:39,040 Speaker 1: and granted, I haven't had the real deal in years, 553 00:37:39,200 --> 00:37:41,960 Speaker 1: but I think it's heavenly. It's from Dah and I've 554 00:37:42,000 --> 00:37:47,120 Speaker 1: loved both their Cheddar and Alfredo flavors. Alfredo it's a 555 00:37:47,120 --> 00:37:49,359 Speaker 1: bit expensive, So have you decided to try and keep 556 00:37:49,400 --> 00:37:51,320 Speaker 1: that in mind? I think it's five dollars per box 557 00:37:51,600 --> 00:37:54,480 Speaker 1: and I turned it into two meals. Your podcast is 558 00:37:54,520 --> 00:37:57,000 Speaker 1: one of my favorites. Oh thanks. I love food and 559 00:37:57,040 --> 00:37:59,279 Speaker 1: learning about new kinds and their histories is amazing. I 560 00:37:59,360 --> 00:38:01,440 Speaker 1: even have an up meg and my spice army now 561 00:38:01,880 --> 00:38:07,560 Speaker 1: in hot chocolate yum with baked apples and apple soda bread. Yeah, 562 00:38:10,800 --> 00:38:14,160 Speaker 1: I bet see, I I bet Old Bay would be 563 00:38:14,200 --> 00:38:20,319 Speaker 1: good with Lima beans. Oh yeah. And mac and cheese. Absolutely, 564 00:38:20,360 --> 00:38:26,280 Speaker 1: mac and cheese. Actually it would probably be a little odd, 565 00:38:26,320 --> 00:38:30,760 Speaker 1: but pretty good in hot chocolate. Oh that isn't I'm 566 00:38:30,800 --> 00:38:33,520 Speaker 1: a person who really loves like the off balance of 567 00:38:33,640 --> 00:38:38,160 Speaker 1: salt and hot chocolate just a little, so maybe it's 568 00:38:38,200 --> 00:38:44,160 Speaker 1: worth testing. Like we said, the Adventurous You know Sean 569 00:38:44,200 --> 00:38:47,359 Speaker 1: wrote the Bear Naked Ladies, or how I found out 570 00:38:47,440 --> 00:38:51,080 Speaker 1: that Kraft mac and Cheese is called Kraft Dinners in Canada? 571 00:38:52,000 --> 00:38:55,040 Speaker 1: Of course? Okay uh. It is a line in their 572 00:38:55,040 --> 00:38:58,120 Speaker 1: song If I had a million dollars. Early in their career, 573 00:38:58,360 --> 00:39:00,880 Speaker 1: fans would bring boxes of mac and cheese to the 574 00:39:00,920 --> 00:39:03,760 Speaker 1: show when they sang the line about the Craft Dinners. 575 00:39:03,840 --> 00:39:07,360 Speaker 1: The boxes would open and noodles would fly. This was 576 00:39:07,480 --> 00:39:11,040 Speaker 1: quickly followed by a cloud of orange haze. I have 577 00:39:11,160 --> 00:39:14,640 Speaker 1: a distinct memory of being on my dad's shoulders throwing 578 00:39:14,800 --> 00:39:19,239 Speaker 1: uncooked elbow macaroni into the orange cloud. I was also 579 00:39:19,320 --> 00:39:22,600 Speaker 1: surprised to hear the original cost was nineteen cents to 580 00:39:22,680 --> 00:39:25,160 Speaker 1: this day only by all the house brand, because it's 581 00:39:25,200 --> 00:39:28,399 Speaker 1: thirty four cents and why pay more than that much less? 582 00:39:28,400 --> 00:39:31,440 Speaker 1: Four to five times more less than doubling the cost 583 00:39:31,520 --> 00:39:37,879 Speaker 1: over that time period is amazing. I had never heard 584 00:39:37,880 --> 00:39:42,000 Speaker 1: of this, and I love it. I love that you 585 00:39:42,080 --> 00:39:46,400 Speaker 1: would go to a concert and people would be throwing 586 00:39:47,120 --> 00:39:50,080 Speaker 1: macaroni and cheese, and the cheese powder would sort of 587 00:39:50,120 --> 00:39:55,080 Speaker 1: be hanging over you, like, hey, this is amazing. That 588 00:39:55,239 --> 00:40:01,279 Speaker 1: sounds messy and beautiful. Mm hmm. I it makes me 589 00:40:01,440 --> 00:40:05,759 Speaker 1: very happy to learn this. Also kind of sad because 590 00:40:05,760 --> 00:40:07,839 Speaker 1: I want to eat the mac and cheese. But yeah, 591 00:40:08,480 --> 00:40:11,280 Speaker 1: I do appreciate that. I've never been to a concert 592 00:40:11,600 --> 00:40:16,239 Speaker 1: where mac and cheese was heavily evolved. I was. I 593 00:40:17,040 --> 00:40:20,200 Speaker 1: took a second to think about it, and I am 594 00:40:20,280 --> 00:40:23,480 Speaker 1: nearly positive that I have not either. It seems like 595 00:40:23,520 --> 00:40:26,680 Speaker 1: it would be a memorable occasion but you'd think you'd 596 00:40:26,719 --> 00:40:31,280 Speaker 1: think you'd think so. Thanks to both of those listeners 597 00:40:31,280 --> 00:40:32,759 Speaker 1: for writing in. If you would like to write to us, 598 00:40:32,840 --> 00:40:35,359 Speaker 1: you can or emails hello at savor pod dot com. 599 00:40:35,640 --> 00:40:39,080 Speaker 1: We're also on social media. You can find us on Twitter, Instagram, 600 00:40:39,280 --> 00:40:43,600 Speaker 1: and that other one Facebook. Yeah, sure, all three places. 601 00:40:43,640 --> 00:40:46,080 Speaker 1: We are at savor pod, and we do hope to 602 00:40:46,160 --> 00:40:48,840 Speaker 1: hear from you. Savor is a production of my Heart Radio. 603 00:40:48,960 --> 00:40:51,360 Speaker 1: For more podcasts my heart Radio, you can visit the 604 00:40:51,520 --> 00:40:54,400 Speaker 1: heart Radio app, Apple Podcasts, or wherever you listen to 605 00:40:54,440 --> 00:40:57,560 Speaker 1: your favorite shows. Thanks as always to our super producers 606 00:40:57,640 --> 00:41:00,400 Speaker 1: Dylan Fagan and Andrew Howard. Thanks to you for listening, 607 00:41:00,480 --> 00:41:02,160 Speaker 1: and we hope that lots more good things are coming 608 00:41:02,239 --> 00:41:10,520 Speaker 1: your way. M hm