1 00:00:01,360 --> 00:00:03,640 Speaker 1: This episode is brought to you by P and C Bank. 2 00:00:04,000 --> 00:00:06,760 Speaker 1: A lot of people think podcasts about work are boring, 3 00:00:07,000 --> 00:00:10,840 Speaker 1: and sure they definitely can be, but understanding a professionals 4 00:00:10,920 --> 00:00:14,160 Speaker 1: routine shows us how they achieve their success little by little, 5 00:00:14,560 --> 00:00:18,200 Speaker 1: day after day. It's like banking with P and C Bank. 6 00:00:18,680 --> 00:00:21,480 Speaker 1: It might seem boring to safe plan and make calculated 7 00:00:21,480 --> 00:00:24,599 Speaker 1: decisions with your bank, but keeping your money boring is 8 00:00:24,640 --> 00:00:27,960 Speaker 1: what helps you live or more happily fulfilled life. P 9 00:00:28,080 --> 00:00:32,879 Speaker 1: and C Bank Brilliantly Boring since eighteen sixty five. Brilliantly 10 00:00:32,960 --> 00:00:35,600 Speaker 1: Boring since eighteen sixty five is a service mark of 11 00:00:35,600 --> 00:00:38,840 Speaker 1: the PNC Financial Service Group, Inc. P and C Bank 12 00:00:39,280 --> 00:00:45,920 Speaker 1: National Association Member FDIC Erness What's Up? You ever walk 13 00:00:45,920 --> 00:00:49,000 Speaker 1: into a small business and everything just works like the 14 00:00:49,080 --> 00:00:53,200 Speaker 1: checkout is fast, the receipts are digital, tipping is a breeze, 15 00:00:53,479 --> 00:00:55,640 Speaker 1: and you're out the door before the line even builds. 16 00:00:55,960 --> 00:01:00,160 Speaker 1: Odds are they're using Square? We love supporting business is 17 00:01:00,200 --> 00:01:02,760 Speaker 1: that run on Square because it just feels seamless. Whether 18 00:01:02,800 --> 00:01:05,319 Speaker 1: it's a local coffee shop, a vendor at a pop 19 00:01:05,400 --> 00:01:08,560 Speaker 1: up market, or even one of our merch partners. Square 20 00:01:08,640 --> 00:01:12,000 Speaker 1: makes it easy for them to take payments, manage inventory, 21 00:01:12,080 --> 00:01:15,960 Speaker 1: and run their business with confidence, all from one simple system. 22 00:01:16,440 --> 00:01:19,039 Speaker 1: If you're a business owner or even just thinking about 23 00:01:19,120 --> 00:01:22,200 Speaker 1: launching something soon, Square is hands down one of the 24 00:01:22,240 --> 00:01:25,680 Speaker 1: best tools out there to help you start, run, and grow. 25 00:01:25,959 --> 00:01:28,959 Speaker 1: It's not just about payments, it's about giving you time 26 00:01:29,080 --> 00:01:32,000 Speaker 1: back so you can focus on what matters most ready. 27 00:01:32,040 --> 00:01:35,399 Speaker 1: To see how Square can transform your business, visit Square 28 00:01:35,480 --> 00:01:40,000 Speaker 1: dot com backslash, go backslash eyl to learn more that 29 00:01:40,200 --> 00:01:45,640 Speaker 1: Square dot com backslash, go backslash eyl. Don't wait, don't hesitate. 30 00:01:45,760 --> 00:01:48,160 Speaker 1: Let's Square handle the back end so you can keep 31 00:01:48,160 --> 00:01:52,960 Speaker 1: pushing your vision forward. I mean, we know the statistics. 32 00:01:53,160 --> 00:01:58,200 Speaker 1: We hear about it, the percentages that minority founders you know, 33 00:01:58,200 --> 00:02:00,760 Speaker 1: are able to have access to. What was that like 34 00:02:00,800 --> 00:02:04,280 Speaker 1: for you, obviously being being a woman a founder talk 35 00:02:04,320 --> 00:02:04,720 Speaker 1: about that. 36 00:02:05,480 --> 00:02:08,800 Speaker 2: I really liked being an outsider in the sense it 37 00:02:08,840 --> 00:02:10,400 Speaker 2: was similar to when I just started to start the 38 00:02:10,400 --> 00:02:12,240 Speaker 2: business from NASA. 39 00:02:13,440 --> 00:02:14,400 Speaker 3: At first, people were. 40 00:02:14,280 --> 00:02:16,359 Speaker 2: Telling me, Hey, you've got to go with a pitch deck, 41 00:02:16,440 --> 00:02:17,760 Speaker 2: go to the valley, go to vcs. 42 00:02:17,800 --> 00:02:19,960 Speaker 3: But the vcs weren't trying to rock with me. 43 00:02:20,280 --> 00:02:23,160 Speaker 2: They didn't think that there was a market for what 44 00:02:23,240 --> 00:02:24,320 Speaker 2: I was looking to do. 45 00:02:24,840 --> 00:02:26,680 Speaker 3: Business has been around for ten years. 46 00:02:26,760 --> 00:02:29,480 Speaker 2: You're wrong, right, So one of the things that I'd 47 00:02:29,560 --> 00:02:31,880 Speaker 2: like to say is stop taking advice from people who 48 00:02:31,880 --> 00:02:35,480 Speaker 2: haven't done what you're trying to do with LINGO. I'm like, eh, 49 00:02:35,919 --> 00:02:37,680 Speaker 2: I don't think I want to raise venture capital. 50 00:02:37,760 --> 00:02:39,680 Speaker 3: I know what the stats are. They're terrible. 51 00:02:40,040 --> 00:02:41,720 Speaker 2: How do I look at the model and how do 52 00:02:41,760 --> 00:02:43,040 Speaker 2: I flip the model on its head? 53 00:02:43,040 --> 00:02:45,000 Speaker 3: Because that's what I do. 54 00:02:45,720 --> 00:02:47,960 Speaker 2: And when I looked at it, I said, vcs get 55 00:02:47,960 --> 00:02:49,360 Speaker 2: their money from family offices. 56 00:02:49,880 --> 00:02:51,200 Speaker 3: Why don't I try to hit up a couple of 57 00:02:51,200 --> 00:02:52,000 Speaker 3: family offices. 58 00:02:52,360 --> 00:02:56,280 Speaker 2: Now I know why people don't typically hit up family offices, 59 00:02:56,400 --> 00:02:59,440 Speaker 2: but I was determined once again to try, and I 60 00:02:59,520 --> 00:03:01,840 Speaker 2: had the time, and oh, by the way, I had 61 00:03:01,840 --> 00:03:05,959 Speaker 2: the patience because I'm already running a business that's successful 62 00:03:06,080 --> 00:03:07,160 Speaker 2: that I've had for ten years. 63 00:03:07,160 --> 00:03:09,959 Speaker 3: So let's try to figure this out. So I made 64 00:03:09,960 --> 00:03:10,480 Speaker 3: a list of. 65 00:03:10,440 --> 00:03:13,160 Speaker 2: Family offices who were in businesses that I thought that 66 00:03:13,240 --> 00:03:17,840 Speaker 2: could be strategic investors. And the gamble that I made was, well, 67 00:03:18,320 --> 00:03:21,920 Speaker 2: if I can get a multi billion dollar family who 68 00:03:22,240 --> 00:03:26,200 Speaker 2: has the right investment mindset and is willing to support 69 00:03:26,240 --> 00:03:28,280 Speaker 2: me and understands the long term of what I'm. 70 00:03:28,160 --> 00:03:31,680 Speaker 3: Looking to do. Can I also bring in traditional capital? 71 00:03:32,240 --> 00:03:33,240 Speaker 3: And the answer was yes. 72 00:03:33,320 --> 00:03:36,000 Speaker 2: So I did a founder led seed round where I 73 00:03:36,000 --> 00:03:38,960 Speaker 2: brought in a million and a half from a family office, 74 00:03:39,040 --> 00:03:40,760 Speaker 2: and then I went to the other vseas and said, 75 00:03:40,800 --> 00:03:43,080 Speaker 2: do you want to play? 76 00:03:43,200 --> 00:03:43,960 Speaker 4: How did that work out? 77 00:03:44,040 --> 00:03:46,920 Speaker 2: It worked out well because if I've already brought in 78 00:03:47,000 --> 00:03:49,160 Speaker 2: a million and a half and you're going to sip 79 00:03:49,200 --> 00:03:50,720 Speaker 2: in one hundred thousand dollars, that million and a half 80 00:03:50,760 --> 00:03:52,120 Speaker 2: is going to help your hundred thousand dollars. 81 00:03:52,160 --> 00:03:54,840 Speaker 3: So I basically de risked the round for you. And 82 00:03:54,840 --> 00:03:55,480 Speaker 3: that's one of the. 83 00:03:55,440 --> 00:03:59,000 Speaker 2: Areas that I've been big on telling other minorities to 84 00:03:59,160 --> 00:04:03,000 Speaker 2: pursue was what I call friendly patient capital. I call 85 00:04:03,080 --> 00:04:06,040 Speaker 2: my investors like they're my dad. I'm like, hey, what 86 00:04:06,080 --> 00:04:08,400 Speaker 2: do you guys doing. Here's what I'm working on. And 87 00:04:08,480 --> 00:04:12,839 Speaker 2: part of the things that were not, you know, non 88 00:04:12,840 --> 00:04:15,120 Speaker 2: negotiable for this family was that you were going to 89 00:04:15,160 --> 00:04:17,520 Speaker 2: do good and you were going to do well right. 90 00:04:17,600 --> 00:04:19,800 Speaker 3: It's not just the dollar, It's about the legacy. 91 00:04:20,240 --> 00:04:23,080 Speaker 2: And so when I tell them that kids in Ghana 92 00:04:23,320 --> 00:04:27,000 Speaker 2: are doing our kids have the video, love it They're like, 93 00:04:27,120 --> 00:04:29,440 Speaker 2: that's what you're supposed to do, right, go out and 94 00:04:29,480 --> 00:04:33,120 Speaker 2: make that impact, whereas some people who have you know, 95 00:04:33,200 --> 00:04:36,360 Speaker 2: domestic vcs are not necessarily as lucky to have people 96 00:04:36,400 --> 00:04:38,080 Speaker 2: who think in that way. 97 00:04:39,200 --> 00:04:41,880 Speaker 4: So, okay, so you raise the money that helps you 98 00:04:41,920 --> 00:04:45,120 Speaker 4: with infrastructure and employees. I'm assuming, So are you raising 99 00:04:45,120 --> 00:04:46,360 Speaker 4: more money? What's the goal? 100 00:04:46,800 --> 00:04:49,520 Speaker 3: Yes, you can definitely hit me up if. 101 00:04:49,400 --> 00:04:51,720 Speaker 2: You want to send a check. Check. 102 00:04:52,440 --> 00:04:53,479 Speaker 4: How much are you trying to raise? 103 00:04:54,360 --> 00:04:59,039 Speaker 2: I would like to raise about a million more and 104 00:04:59,680 --> 00:05:01,840 Speaker 2: pot path to our Series A. 105 00:05:02,040 --> 00:05:03,640 Speaker 3: And I'll tell you why. 106 00:05:03,880 --> 00:05:08,200 Speaker 2: Some of our clients are big firms. 107 00:05:08,279 --> 00:05:10,360 Speaker 3: Talking Siemens General Dynamics. 108 00:05:10,360 --> 00:05:12,800 Speaker 2: General Dynamics has been a customer's ours for the last 109 00:05:12,839 --> 00:05:13,440 Speaker 2: three years. 110 00:05:13,600 --> 00:05:17,159 Speaker 3: Microsoft buys from us. Right, we have big companies who 111 00:05:17,240 --> 00:05:18,800 Speaker 3: have engineers who buy from US. 112 00:05:18,800 --> 00:05:20,640 Speaker 4: What do they buy the software? 113 00:05:20,960 --> 00:05:23,920 Speaker 3: They buy the kids so they can teach employees, They have. 114 00:05:23,920 --> 00:05:27,480 Speaker 2: Their employees go into the schools, or they provide it 115 00:05:27,680 --> 00:05:32,520 Speaker 2: as capacity building for the schools that they sponsor. And 116 00:05:32,640 --> 00:05:34,599 Speaker 2: as I started to do this, we started talking to 117 00:05:34,720 --> 00:05:38,479 Speaker 2: school districts. Shout out to Syracuse School District. And I'm 118 00:05:38,520 --> 00:05:42,239 Speaker 2: realizing that this mission and this need is even bigger 119 00:05:42,279 --> 00:05:42,880 Speaker 2: than I knew. 120 00:05:42,920 --> 00:05:44,400 Speaker 3: Like when I thought about it, I was like, oh, 121 00:05:44,400 --> 00:05:45,440 Speaker 3: we're just going to ship out. 122 00:05:45,279 --> 00:05:48,640 Speaker 2: Some kids, But it's really become about how can we 123 00:05:48,800 --> 00:05:50,719 Speaker 2: help make a district better? 124 00:05:50,880 --> 00:05:53,960 Speaker 3: And that is a problem of a much larger. 125 00:05:53,760 --> 00:05:57,080 Speaker 2: Magnitude and it takes more time. And we're also now 126 00:05:57,120 --> 00:05:59,960 Speaker 2: building custom kits, like we're about to drop three holes 127 00:06:00,040 --> 00:06:02,279 Speaker 2: space lessons. We got a climate satellite, we got a 128 00:06:02,279 --> 00:06:05,880 Speaker 2: buggy coming out. That buggy's a moon rubber, and we 129 00:06:05,960 --> 00:06:09,280 Speaker 2: also have a rocket launch. And in building all all 130 00:06:09,320 --> 00:06:12,080 Speaker 2: this content, I'm like, you know what, bo, we take 131 00:06:12,080 --> 00:06:15,800 Speaker 2: a little bit more capital, take our time, and really 132 00:06:15,839 --> 00:06:18,480 Speaker 2: do something that is going to move the needle. 133 00:06:18,839 --> 00:06:21,720 Speaker 1: How many lessons are inside these kids? Because I'm thinking, 134 00:06:22,839 --> 00:06:25,160 Speaker 1: and this was an elementary middle school and obviously high 135 00:06:25,200 --> 00:06:27,599 Speaker 1: school probably different, but it felt like they were just 136 00:06:27,680 --> 00:06:29,800 Speaker 1: for semesters, and so there was a semester with the 137 00:06:29,880 --> 00:06:31,640 Speaker 1: lessons and there was a new set of kids. So 138 00:06:31,839 --> 00:06:37,240 Speaker 1: forth semesters of kids in the grade every year. How 139 00:06:37,240 --> 00:06:39,440 Speaker 1: many lessons are inside of your kids right now? 140 00:06:39,760 --> 00:06:42,040 Speaker 3: So it depends on what you want. 141 00:06:42,560 --> 00:06:45,160 Speaker 2: And this is the beauty of it, because we designed 142 00:06:45,240 --> 00:06:49,240 Speaker 2: this to be flexible. You can have two to three 143 00:06:49,279 --> 00:06:51,400 Speaker 2: semesters worth in your kid if you want. 144 00:06:51,480 --> 00:06:52,880 Speaker 3: It's all about what you ask us for. 145 00:06:53,400 --> 00:06:57,839 Speaker 2: So we developed content for every lesson for the classroom, 146 00:06:58,320 --> 00:07:00,960 Speaker 2: and you could teach that over semester. 147 00:07:00,960 --> 00:07:01,880 Speaker 3: You could teach it over too. 148 00:07:02,760 --> 00:07:05,720 Speaker 4: So school districts aren't really buying it for you. For 149 00:07:05,760 --> 00:07:07,960 Speaker 4: the most part. Is corporations as buying it. 150 00:07:07,960 --> 00:07:09,560 Speaker 3: It's mostly been corporations. 151 00:07:09,560 --> 00:07:12,400 Speaker 2: If you're out in the district, yeah, I mean, I 152 00:07:12,440 --> 00:07:15,560 Speaker 2: think the challenge right is there's a lot going on 153 00:07:15,640 --> 00:07:19,720 Speaker 2: in the district environment, and we've got some good connections 154 00:07:19,760 --> 00:07:23,000 Speaker 2: and we're making progress. But this is where I'm not 155 00:07:23,120 --> 00:07:26,600 Speaker 2: ashamed to say I need help. The people who purchase 156 00:07:26,640 --> 00:07:30,080 Speaker 2: from us, they love us. But I started to realize 157 00:07:30,160 --> 00:07:31,920 Speaker 2: what we were really up against when it comes to 158 00:07:32,320 --> 00:07:35,160 Speaker 2: ads and marketing and all that stuff. And that's really 159 00:07:35,200 --> 00:07:36,880 Speaker 2: why I was like, I got to go back to 160 00:07:36,920 --> 00:07:39,520 Speaker 2: the drawing board and raise more money because I did 161 00:07:39,560 --> 00:07:43,440 Speaker 2: not know how expensive it was to really advertise. 162 00:07:42,840 --> 00:07:44,000 Speaker 3: And read some of these people. 163 00:07:44,400 --> 00:07:46,640 Speaker 1: Is it a price point issue? Because I feel like 164 00:07:47,080 --> 00:07:49,960 Speaker 1: schools wet so much money on some of the most 165 00:07:50,000 --> 00:07:53,120 Speaker 1: ridiculous things, and they do it repetibly every single year, 166 00:07:53,680 --> 00:07:58,160 Speaker 1: And so when you're approaching schools or school districts. Are 167 00:07:58,160 --> 00:08:00,840 Speaker 1: they saying, well, it's the price point, we don't have 168 00:08:00,920 --> 00:08:03,840 Speaker 1: it in the budget this year. What is the resistance 169 00:08:03,880 --> 00:08:05,760 Speaker 1: you feel? Because every school has them, so I'm just 170 00:08:05,760 --> 00:08:07,240 Speaker 1: trying to fig what would be the resistance. 171 00:08:07,640 --> 00:08:11,960 Speaker 2: So we actually do not see resistance once we get 172 00:08:12,000 --> 00:08:14,520 Speaker 2: in front of the right person. What I see is 173 00:08:14,640 --> 00:08:16,880 Speaker 2: the amount of money that I have to invest to 174 00:08:17,600 --> 00:08:22,400 Speaker 2: have somebody reach out, form the relationship, do the presentation, 175 00:08:22,880 --> 00:08:25,120 Speaker 2: put the proposal in front of whoever has to make 176 00:08:25,160 --> 00:08:28,520 Speaker 2: the decision, close the deal, and then get paid. Can 177 00:08:28,560 --> 00:08:31,640 Speaker 2: be roughly six to eight months, and that's really where 178 00:08:32,000 --> 00:08:34,360 Speaker 2: we have to support the operation until they can close 179 00:08:34,400 --> 00:08:36,760 Speaker 2: the deal. And so the challenge in my mind is 180 00:08:36,760 --> 00:08:38,960 Speaker 2: how can we do more of these deals and shorten 181 00:08:39,040 --> 00:08:39,360 Speaker 2: the time. 182 00:08:40,840 --> 00:08:43,160 Speaker 4: So what's the ultimate vision for the company. 183 00:08:44,559 --> 00:08:48,320 Speaker 2: My vision for Lingo would be to not only be 184 00:08:48,800 --> 00:08:52,199 Speaker 2: a global provider of immersive STEM experiences like I would 185 00:08:52,240 --> 00:08:53,960 Speaker 2: like to get to the point where some of our 186 00:08:54,000 --> 00:08:57,880 Speaker 2: boxes interact with Oculus, but to combine that with the 187 00:08:58,040 --> 00:09:01,400 Speaker 2: entrepreneurship thing. Because when I teach the Lingo Box in 188 00:09:01,440 --> 00:09:04,600 Speaker 2: the Bahamas, and I've had this camp for nearly ten years, 189 00:09:04,720 --> 00:09:08,080 Speaker 2: I couple it with entrepreneurship, and then I give kids 190 00:09:08,280 --> 00:09:11,160 Speaker 2: money to go out and try to run their business 191 00:09:11,240 --> 00:09:14,600 Speaker 2: because I believe that you don't have to have a 192 00:09:14,640 --> 00:09:18,600 Speaker 2: college degree to be a multi millionaire. You just need 193 00:09:18,640 --> 00:09:21,320 Speaker 2: to have entrepreneurship skills. 194 00:09:21,640 --> 00:09:22,520 Speaker 3: And it's like a muscle. 195 00:09:22,520 --> 00:09:24,520 Speaker 2: The more that you exercise it, the stronger that you're 196 00:09:24,559 --> 00:09:27,200 Speaker 2: gonna get. So I want students trying to build their 197 00:09:27,200 --> 00:09:30,000 Speaker 2: first startup when they're twelve or their thirteen, because by 198 00:09:30,000 --> 00:09:32,200 Speaker 2: the time they're twenty, they're going to be beasts. 199 00:09:32,480 --> 00:09:36,120 Speaker 5: An illegal alien from Guatemala charged with raping a child 200 00:09:36,160 --> 00:09:39,959 Speaker 5: in Massachusetts. An MS thirteen gang member from Al Salvador 201 00:09:40,200 --> 00:09:44,320 Speaker 5: accused of murdering a Texas man of Venezuelan charged with 202 00:09:44,400 --> 00:09:48,280 Speaker 5: filming and selling child pornography in Michigan. These are just 203 00:09:48,400 --> 00:09:52,160 Speaker 5: some of the heinous migrant criminals caught because of President 204 00:09:52,200 --> 00:09:55,720 Speaker 5: Donald J. Trump's leadership. I'm Christin Noman, the United States 205 00:09:55,800 --> 00:10:00,600 Speaker 5: Secretary of Homeland Security. Under President Trump, attempted legal border 206 00:10:00,640 --> 00:10:04,160 Speaker 5: crossings are at the lowest levels ever recorded, and over 207 00:10:04,240 --> 00:10:07,440 Speaker 5: one hundred thousand illegal aliens have been arrested. If you 208 00:10:07,520 --> 00:10:11,360 Speaker 5: are here illegally, your next you will be fined nearly 209 00:10:11,440 --> 00:10:15,480 Speaker 5: one thousand dollars a day, imprisoned, and deported. You will 210 00:10:15,520 --> 00:10:19,160 Speaker 5: never return. But if you register using our CBP home 211 00:10:19,200 --> 00:10:22,560 Speaker 5: app and leave now, you could be allowed to return legally. 212 00:10:22,960 --> 00:10:27,679 Speaker 5: Do what's right. Leave now. Under President Trump America's laws, 213 00:10:27,880 --> 00:10:30,320 Speaker 5: border and families will be protected. 214 00:10:30,400 --> 00:10:32,520 Speaker 3: Sponsored by the United States Department of Homeland Security,