WEBVTT - Get Your Hustle On!

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<v Speaker 1>Welcome to Reasonably Shady, a production of The Black Effect

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<v Speaker 1>Podcast Network and I Heart Radio. Hello and welcome back

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<v Speaker 1>to Reasonably Shady. I'm your Girl, Jazelle Bryant and I

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<v Speaker 1>am Robin Dixon. Thank you again for being here with

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<v Speaker 1>Yes indeed, yes, indeed, and you know what we we

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<v Speaker 1>would be remiss if we didn't say that the Real

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<v Speaker 1>Housewives of Potomac premiered and anybody who did not watch

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<v Speaker 1>it is a loser. I mean, I think everybody watched it.

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<v Speaker 1>There's no losers in the world because everyone watched it.

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<v Speaker 1>And we're on episode two now, yes, yes, into two

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<v Speaker 1>episodes and enjoying and having fun and unfortunately we can't

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<v Speaker 1>talk about it. Yes, we're not gonna talk about it,

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<v Speaker 1>but we just appreciate all the love we got, so

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<v Speaker 1>much social media love. Um and y'all are like here

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<v Speaker 1>for Potomac this season, So we just want to say

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<v Speaker 1>thank you. Yes, yes, yes, thank you, thank you, thank you,

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<v Speaker 1>and of course thank you for listening to reason Reasonably Shady.

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<v Speaker 1>Yes that means you just could not get enough of us,

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<v Speaker 1>all right, So we have our reasonably Shady Moment of

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<v Speaker 1>the week. Do you have one? Because you forgot I think,

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<v Speaker 1>yes I do. So I had one that I was

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<v Speaker 1>going to share last week and I forgot it, so

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<v Speaker 1>now I remembered it, so I'm just gonna share it.

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<v Speaker 1>So my reasonably shady moment went to my scale, as

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<v Speaker 1>in your what you would you stand on to determine

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<v Speaker 1>your weight? Oh lord, oh lord, you stand on? So

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<v Speaker 1>I usually weighed myself every day, but when I went

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<v Speaker 1>out of town, I was gone for like a whole

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<v Speaker 1>seven days, and I didn't weigh myself for those seven days.

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<v Speaker 1>So then when I came home and I stepped on

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<v Speaker 1>the scale, the scale was like, bitch, where you been

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<v Speaker 1>at because you weigh because you are six pounds heavier. Okay,

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<v Speaker 1>So the shale escaping all the food you ate shade

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<v Speaker 1>the scale shady? Okay, Okay, the scale is shady because

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<v Speaker 1>it missed me and it was like just trying to, like,

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<v Speaker 1>you know, get in my head. So, yes, I was

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<v Speaker 1>six pounds heavier when I got back from vacation. Okay,

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<v Speaker 1>So I mean, are you doing anything about it or

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<v Speaker 1>do you care? I'm like down three down three okay,

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<v Speaker 1>So do you swear by the scale? Because I heard

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<v Speaker 1>you're not supposed to live by the scale. So I

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<v Speaker 1>weighed myself all the time. And I know people say, oh,

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<v Speaker 1>you know you don't want to go by that because

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<v Speaker 1>you could, like you know, your muscle could weigh differently,

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<v Speaker 1>right whatever, Yeah all that, but no, I like every

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<v Speaker 1>day after I eliminate in the morning, and I want

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<v Speaker 1>you all to know I'm probably probably too much information.

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<v Speaker 1>Robin has a whole elimination plan and schedule daily. Yes,

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<v Speaker 1>I'm very regular, and if it gets interrupted, I'm very angry. Yes,

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<v Speaker 1>um so I think one time she was angry at

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<v Speaker 1>me and I don't know how I interrupted that, but okay, yes, yes, yes,

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<v Speaker 1>so the scale, So yes, I get on the scale

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<v Speaker 1>like every day, just so I know like where I am.

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<v Speaker 1>And if I see it like creeping up, I'm like, oh, shoot,

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<v Speaker 1>you gotta do something. You gotta tailor back. Okay, you

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<v Speaker 1>gotta push back from the table, as my father would

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<v Speaker 1>scale shady scale, shady scale. Al right, so my reasonably

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<v Speaker 1>shady moment. And I normally don't do this because this

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<v Speaker 1>is not what I'm into. I really am not into

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<v Speaker 1>negativity on social media, right, yeah, yeah, you kind of

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<v Speaker 1>just mind your business. You keep it moving, keep you

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<v Speaker 1>post pretty pictures and you and you and keep it pushing,

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<v Speaker 1>keep it moving. Yes, yes, yes, However, um, this one

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<v Speaker 1>in particular, Oh, I was on I was on the

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<v Speaker 1>Instagram and my d M. Okay, and this one in

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<v Speaker 1>particular was like, this is not only shady, this might

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<v Speaker 1>be valent. This might be I need to go to

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<v Speaker 1>c I A and you need a restraining order. I

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<v Speaker 1>might need a restraining order against this said person. Okay. So,

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<v Speaker 1>and by the way, y'all people out there who are

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<v Speaker 1>just trolls and hated y'all funny to me. I get

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<v Speaker 1>a good key keyp I crack up, crack off, and

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<v Speaker 1>then you say like, well you did you really spend

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<v Speaker 1>your time to like type my name in write something

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<v Speaker 1>really mean and nasty like you don't like me, but

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<v Speaker 1>you're here, yes, very strange. Okay. So I'm gonna read

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<v Speaker 1>it to you all because this person is shady slash psychotic. Okay.

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<v Speaker 1>And I'm not even gonna tell you who they are

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<v Speaker 1>because we're not gonna give them any energy like that.

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<v Speaker 1>But just know that this is what's going on in

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<v Speaker 1>my d M s sometimes to see the penis pictures

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<v Speaker 1>or this. Okay, are you already Okay, your soul is

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<v Speaker 1>so ugly. You're a dumb old, dry bitch home who

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<v Speaker 1>need to be beat within an inch of your life. Damn,

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<v Speaker 1>I couldn't do me how you do those? First of all,

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<v Speaker 1>where's your grammar? Okay, but that's the whole other story. Okay,

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<v Speaker 1>I couldn't do me how you do those other women,

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<v Speaker 1>because I would put you in a coma bitch girls,

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<v Speaker 1>she told you. Listen, y'all, people that define the time

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<v Speaker 1>to write this nonsense. Y'all funny to me. Just know,

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<v Speaker 1>like you're not hurting our feelings. No, you're making us laugh. Okay,

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<v Speaker 1>but you Instagram stalk control. You are my shady moment

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<v Speaker 1>of the Yes that yes, that's scary. That's psycho. That's

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<v Speaker 1>not even shady. That's psychotic. That's psychotic. But you know,

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<v Speaker 1>y'all can have at it, you know, if y'all want

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<v Speaker 1>to send more feel free. But y'all, y'all got problems.

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<v Speaker 1>Y'all got issues. Has anyone ever made you feel like

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<v Speaker 1>you wanted to send a message like that? Never? Like,

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<v Speaker 1>not even Donald Trull like never. Okay, Oh my gosh.

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<v Speaker 1>All right, so we've got so many hot topics this week.

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<v Speaker 1>We've got hot topics. We've got our business guru who's

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<v Speaker 1>here with us. So we've got a whole lot going on.

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<v Speaker 1>Because the title of this episode is get your hustle on. Okay,

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<v Speaker 1>get your hustle on. We know about that, yes, So

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<v Speaker 1>before we start talking about getting your hustle on, okay,

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<v Speaker 1>a couple of things, A couple of things robbing and

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<v Speaker 1>this is like when I saw this in the news,

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<v Speaker 1>I thought about you immediately, all right, um, because you

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<v Speaker 1>know your your your boots wan and wanted to play

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<v Speaker 1>basketball and you know he's a coach and blah blah blah. Okay.

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<v Speaker 1>So the US Olympic team, right, they are currently scrimmaging

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<v Speaker 1>the basketball team. Yes, yes, the US men's basketball team

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<v Speaker 1>is currently scrimmaging and getting in my right to play

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<v Speaker 1>in the Olympics to represent the United States of America.

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<v Speaker 1>And they suck. They've lost several games. I know what

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<v Speaker 1>they lost to Nigeria, yes, okay. And I understood that

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<v Speaker 1>they lost Nigeria because they lost a brother. They lost,

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<v Speaker 1>they lost like some other brothers. Have never in my

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<v Speaker 1>life heard of Nigeria having a good basketball team. Was

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<v Speaker 1>it Nigeria or Jamaica? I think it was Nigeria. Okay, okay,

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<v Speaker 1>but they kind of game a pass Nigeria. You don't

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<v Speaker 1>get a pass for losing to Nigeria. You don't like that.

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<v Speaker 1>No offense to Nigerians. But like Nigeria has in my

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<v Speaker 1>like as far as I've never had a strong national

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<v Speaker 1>basketball team. How many Nigerians are in the NBA? Probably

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<v Speaker 1>not one? Yeah, but I mean right that Sergey Goop

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<v Speaker 1>guy who I want to marry, that is he from from?

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<v Speaker 1>Is he like Cameroon? Let it? Let her? Now? I'm

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<v Speaker 1>looking for him, okay, I'm looking for who I think

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<v Speaker 1>is sexy, like a nice draft, nice piece of chocolates.

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<v Speaker 1>Yeahs type pants? Yeah right, but how do you know

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<v Speaker 1>he wears type hands? Anyway? I look at packages and

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<v Speaker 1>the package is right, okay, be delivered to my house?

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<v Speaker 1>Package good? All right? And then the second time they

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<v Speaker 1>lost was to austra Australia. That's when I was like,

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<v Speaker 1>y'all done, y'all good play. That's the thing Australia I

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<v Speaker 1>understood more than I understood Nigeria, Like Nigeria was like

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<v Speaker 1>what the that was? W tf? Australia understand there are

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<v Speaker 1>actually a number of good professional Australians. Okay, yeah, so,

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<v Speaker 1>I mean, but still that should not be happening, not

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<v Speaker 1>when you have the likes of like Kevin Durant, Bradley Bill,

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<v Speaker 1>like these men that are making hundreds of millions of

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<v Speaker 1>dollars to play in the NBA, Like that is definitely

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<v Speaker 1>not okay. It's not okay. And I'm here to say

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<v Speaker 1>y'all right now, the US men's basketball team is being

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<v Speaker 1>shady and y'all better reasonably get it together before the

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<v Speaker 1>big starts. You know, they're they're gonna get it together.

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<v Speaker 1>But I feel like, I mean, are we saying, like,

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<v Speaker 1>are they telling us something like they need Lebron or

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<v Speaker 1>something like worse, they need braun Bron, they need Lebron.

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<v Speaker 1>They might even need to get people that have have

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<v Speaker 1>retired bring back Michael Jordan, Jordan with his knees that

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<v Speaker 1>are all messed up. Think but you know what, I

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<v Speaker 1>think it's telling of just where the game of basketball

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<v Speaker 1>is right now, because you will you do see more

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<v Speaker 1>and more international players in the league, and I think

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<v Speaker 1>it's just showing you that basketball is becoming the talent

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<v Speaker 1>level is becoming a little more like even the field

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<v Speaker 1>is even and out um so well, maybe it's a

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<v Speaker 1>sign of the times. But if y'all don't get it together,

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<v Speaker 1>we know that Stephen A. Smith will talk about you

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<v Speaker 1>are really bad. And I'm bringing him up. And he's

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<v Speaker 1>the commentator on ESPN because he was backlash demolished. Everybody

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<v Speaker 1>came for him because he talked about the Japanese guy. Okay,

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<v Speaker 1>so there's a Japanese baseball player. I can't remember who

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<v Speaker 1>he plays for. I'm gonna say to doctor place in

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<v Speaker 1>the MLB. Okay, yes he's in. He plays baseball and

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<v Speaker 1>he can't speak English. Oh okay, but the he's like

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<v Speaker 1>the best person on the team. Okay, and so when

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<v Speaker 1>he does interviews or whatever, I guess there has to

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<v Speaker 1>be a translator. And Steven A. Smith's position is like, look,

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<v Speaker 1>we're not going to rally behind somebody like Bryce Harper.

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<v Speaker 1>We're not gonna rally behind somebody. We rally behind Bryce

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<v Speaker 1>because he's an American boy and he can do press

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<v Speaker 1>and we can get behind that. So Stephen A. Smith

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<v Speaker 1>is like, we can't get behind this because he's Japanese

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<v Speaker 1>and he don't speak English, and so yeah, he's not us.

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<v Speaker 1>So he's pretty much saying like so this player is

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<v Speaker 1>like really good, he's the best. Okay, so he's saying

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<v Speaker 1>like I don't care how good he is, Like I'm

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<v Speaker 1>never gonna give him any He's saying he can't be

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<v Speaker 1>a franchise player. He can't be a Michael Jordan for

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<v Speaker 1>that for the baseball team, he can't. And Okay, So

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<v Speaker 1>this is a tough one because it makes sense when

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<v Speaker 1>you talk about it, but it sounds very racist. It

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<v Speaker 1>sounds very racist, And maybe he was coming from an

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<v Speaker 1>aspect of like, you know, when it comes to a

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<v Speaker 1>marketing standpoint, you know where those players are. You know,

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<v Speaker 1>you have the Lebrons who are you know, they're the

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<v Speaker 1>face of Nike and they're doing all, you know, all

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<v Speaker 1>the ads and media appearances and stuff. I think he's

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<v Speaker 1>maybe coming from that standpoint versus like just letting his

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<v Speaker 1>play speak for itself. It's like almost like two different things.

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<v Speaker 1>But I don't kind of I don't even understand, Like

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<v Speaker 1>why does steven A even have to say this exactly? See,

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<v Speaker 1>I need to read more about this. I don't want

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<v Speaker 1>to sound I just want to say that he always

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<v Speaker 1>is borderline. I'm wrong. So he got backlash, Yes, huge,

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<v Speaker 1>I guess it's okay, let's let's flip it. If we

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<v Speaker 1>were in Japan and you had an American player that

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<v Speaker 1>couldn't speak Japanese, how would the like with that play?

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<v Speaker 1>But he was the best player in the league, you

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<v Speaker 1>probably feel certain kind of way. I see that, you

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<v Speaker 1>know what I mean? I don't know, like I I

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<v Speaker 1>we we're on a fence on this, when y'all we're

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<v Speaker 1>on a fence on this. But I can't say that.

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<v Speaker 1>We're always quick to like jump down people's throats for

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<v Speaker 1>like saying what sounds to be politically incorrect stuff. But

0:11:25.559 --> 0:11:28.240
<v Speaker 1>you know, maybe he was his brain was just thinking

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<v Speaker 1>was going somewhere else. I'm gonna give him a pass

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<v Speaker 1>because I met him actually, and he knows how to

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<v Speaker 1>wear a suit. He looked really good. Doesn't really look

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<v Speaker 1>good on TV, but he looked really good in that suit.

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<v Speaker 1>I know. It's it was very strang yes, from that

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<v Speaker 1>that that tie was tied right, the shirt was right,

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<v Speaker 1>that that suit laid on his body very right. Yes,

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<v Speaker 1>But that's where he's like a good suit, Okay, good suit. Yes,

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<v Speaker 1>a man with a suit on that does something for me.

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<v Speaker 1>So my next man, you better know how to wear

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<v Speaker 1>a suit anybody, because we got some men that listen. Okay,

0:11:58.840 --> 0:12:01.120
<v Speaker 1>all right, so we're gonna stay on the look. Instead

0:12:01.160 --> 0:12:06.080
<v Speaker 1>of sending your dick pics to sell, send your soup picks. Yes, yes,

0:12:06.880 --> 0:12:10.120
<v Speaker 1>you might actually get a response. Alright, So we're gonna

0:12:10.120 --> 0:12:12.120
<v Speaker 1>stay on the baseball theme a little a little longer

0:12:12.160 --> 0:12:19.480
<v Speaker 1>because Drake decided to woo his current girlfriend by buying

0:12:19.559 --> 0:12:23.840
<v Speaker 1>out Dodgers Stadium and like having people come and like

0:12:24.480 --> 0:12:29.319
<v Speaker 1>give them this fine tablecloth meal, fine dining experience, Yes,

0:12:29.440 --> 0:12:32.200
<v Speaker 1>at a baseball stadium. That if any man did that

0:12:32.240 --> 0:12:34.040
<v Speaker 1>to me, I would be like, this is not turning

0:12:34.040 --> 0:12:38.240
<v Speaker 1>me on, right, And I'm sorry, isn't. Didn't Kanye West

0:12:38.360 --> 0:12:43.480
<v Speaker 1>proposed to Kim Kardashian at the Dodger Stadium. You're stealing

0:12:43.559 --> 0:12:47.680
<v Speaker 1>Kanye's b Like, hello, the original something else? Can find

0:12:47.720 --> 0:12:51.240
<v Speaker 1>something else. I unless the woman really liked baseball and

0:12:51.240 --> 0:12:54.960
<v Speaker 1>the Dodgers, like if that meant something to her. But Drake,

0:12:55.000 --> 0:12:57.880
<v Speaker 1>be a little original, be original, and um for that,

0:12:57.920 --> 0:13:00.719
<v Speaker 1>we say, once again, yeah, just stick to music. I

0:13:00.720 --> 0:13:02.920
<v Speaker 1>would rather him take the money that he spent on

0:13:03.000 --> 0:13:05.640
<v Speaker 1>renting Dodger Stadium and buy me like a whole bunch

0:13:05.679 --> 0:13:08.800
<v Speaker 1>of stuff. You or the girl he's dating. Oh, I'm

0:13:08.800 --> 0:13:13.560
<v Speaker 1>sorry if I was her, yes, okay, but side note,

0:13:13.640 --> 0:13:16.559
<v Speaker 1>I got a little t inside tea. So he met

0:13:16.640 --> 0:13:21.400
<v Speaker 1>her because I think Drake it sponsored her son's basketball team. Okay,

0:13:21.400 --> 0:13:24.600
<v Speaker 1>I'm getting a yeso here from our director of operations. Guys.

0:13:24.760 --> 0:13:26.520
<v Speaker 1>We do have a director of operations. Her name is

0:13:26.520 --> 0:13:28.920
<v Speaker 1>Carly and she's with us all the time. And she

0:13:29.000 --> 0:13:31.200
<v Speaker 1>said to us, this is totally aside note. She's like,

0:13:31.280 --> 0:13:33.160
<v Speaker 1>what is my title? Like, I'm here all the time

0:13:33.160 --> 0:13:35.360
<v Speaker 1>and I'm doing everything for you guys. And I was like,

0:13:35.880 --> 0:13:41.640
<v Speaker 1>dun Dune director of operations, that was your title. I

0:13:41.640 --> 0:13:43.120
<v Speaker 1>gave that to her. Oh I thought she came up

0:13:43.160 --> 0:13:44.920
<v Speaker 1>with that. No, I gave that to her. And she's

0:13:45.000 --> 0:13:47.080
<v Speaker 1>she's been doing so much more for us now just

0:13:47.120 --> 0:13:50.200
<v Speaker 1>because she got a title. So you know, just word

0:13:50.280 --> 0:13:53.200
<v Speaker 1>to the wise, just get people titles. Okay. So anyway,

0:13:53.440 --> 0:13:56.600
<v Speaker 1>the tea is that he found this woman because he's

0:13:56.640 --> 0:14:01.160
<v Speaker 1>sponsoring this um I think this club basketball all team.

0:14:01.240 --> 0:14:04.640
<v Speaker 1>I think the boy's name is Amari Bailey. The t

0:14:05.040 --> 0:14:09.680
<v Speaker 1>is Amari Bailey is completely embarrassed by his mother dating

0:14:09.760 --> 0:14:14.320
<v Speaker 1>Drake because all of his friends founding him They're like,

0:14:14.840 --> 0:14:17.559
<v Speaker 1>but have you seen his mom? She's like a hot

0:14:17.600 --> 0:14:19.920
<v Speaker 1>Instagram model. I didn't want to say that. I was

0:14:19.920 --> 0:14:23.640
<v Speaker 1>gonna let you say, big boobies, big booty. She's typical

0:14:24.480 --> 0:14:26.960
<v Speaker 1>looking it up for Instagram. Yeah, she looked like the

0:14:27.040 --> 0:14:29.480
<v Speaker 1>last one that was a stripper that he had the baby. Yeah,

0:14:29.760 --> 0:14:32.120
<v Speaker 1>very similar. Yes, yes, he has a type. He has

0:14:32.120 --> 0:14:35.320
<v Speaker 1>a type. He found the type, and the son is embarrassed.

0:14:35.360 --> 0:14:37.160
<v Speaker 1>I'm the son. I'm just I probably would be more.

0:14:37.760 --> 0:14:39.280
<v Speaker 1>I would probably think it was cool that my mom

0:14:39.360 --> 0:14:41.520
<v Speaker 1>was dating Drake, but I probably would be just embarrassed

0:14:41.560 --> 0:14:44.360
<v Speaker 1>that now all these eyes are on my mom right

0:14:44.560 --> 0:14:47.360
<v Speaker 1>and they're all commenting on her having a fatty, right

0:14:47.920 --> 0:14:51.080
<v Speaker 1>exactly because my kids, I don't have a fatty. But

0:14:51.680 --> 0:14:55.600
<v Speaker 1>if if I'm like showing any type of skin, They're like, um,

0:14:55.600 --> 0:15:00.960
<v Speaker 1>where are you going, like want me to go around

0:15:01.000 --> 0:15:07.240
<v Speaker 1>in a mum Like listen, boy, moms have a hard

0:15:07.280 --> 0:15:11.120
<v Speaker 1>time out here. I wouldn't know, but you know, Robin's

0:15:11.160 --> 0:15:16.600
<v Speaker 1>boys beat her up, Oh my god, like pieces. But

0:15:16.600 --> 0:15:18.440
<v Speaker 1>but you know what, so this is what I really

0:15:18.440 --> 0:15:21.920
<v Speaker 1>love about them. They prefer me all natural, So like

0:15:21.960 --> 0:15:24.320
<v Speaker 1>if I have makeup on, they'll be like why do

0:15:24.360 --> 0:15:27.160
<v Speaker 1>you have all that makeup on? And then when I

0:15:27.160 --> 0:15:29.760
<v Speaker 1>take it off, they're like, Okay, that's so much better. Really, yeah,

0:15:29.840 --> 0:15:31.560
<v Speaker 1>so I love that. I love that too. They just

0:15:31.600 --> 0:15:34.720
<v Speaker 1>want their mom to be just you know, fresh face friends,

0:15:35.000 --> 0:15:36.760
<v Speaker 1>like one of their friends. They I mean, they want

0:15:36.800 --> 0:15:38.480
<v Speaker 1>me to look like their friends so I can like

0:15:39.040 --> 0:15:41.880
<v Speaker 1>wrestle with them. Oh okay, yes, just something we don't

0:15:41.920 --> 0:15:50.160
<v Speaker 1>do over here in the girl house. Okay, So a

0:15:50.240 --> 0:15:54.440
<v Speaker 1>couple more things that like really inspired me. So Alison Felix,

0:15:54.680 --> 0:15:59.120
<v Speaker 1>she's actually another Olympiad partnered with Althia' is that how

0:15:59.120 --> 0:16:03.000
<v Speaker 1>you saying? Oh, athletic athleta to make sure that women

0:16:03.040 --> 0:16:09.080
<v Speaker 1>who are Olympiads Olympiads Olympics like Olympiads Olympians Olympians have

0:16:09.280 --> 0:16:15.280
<v Speaker 1>childcare at the Olympics. Fantastic. So they're putting up two dollars.

0:16:15.320 --> 0:16:16.960
<v Speaker 1>She is a black woman and she's doing some black

0:16:17.000 --> 0:16:20.760
<v Speaker 1>girl magic, right, yes, well, you know, I think, um

0:16:21.000 --> 0:16:22.600
<v Speaker 1>correct me if I'm wrong, But I feel like when

0:16:22.640 --> 0:16:25.440
<v Speaker 1>she was pregnant, wasn't she dropped by Nike or something

0:16:25.480 --> 0:16:27.680
<v Speaker 1>because she was pregnant or something like that, or she

0:16:27.760 --> 0:16:29.480
<v Speaker 1>had when she had her baby, she was dropped, So

0:16:29.720 --> 0:16:32.560
<v Speaker 1>she definitely went through some sort of like issues when

0:16:32.600 --> 0:16:35.760
<v Speaker 1>it comes to being a mother, and so this is

0:16:35.760 --> 0:16:38.880
<v Speaker 1>a great way to support these athletes and say you

0:16:38.880 --> 0:16:41.880
<v Speaker 1>know you have support. Yes, she is our black Girl,

0:16:41.920 --> 0:16:44.520
<v Speaker 1>Magic Girl of the Week. Yes, and like, I'm sorry,

0:16:44.520 --> 0:16:46.440
<v Speaker 1>anyone who can push a baby out and then go

0:16:46.560 --> 0:16:49.200
<v Speaker 1>run in the Olympics. Hello, And she's what she's like,

0:16:49.560 --> 0:16:52.720
<v Speaker 1>she's in her thirties, right, Yes, I mean that's awesome.

0:16:52.800 --> 0:16:55.400
<v Speaker 1>So props to her, Props to her, Props to her.

0:16:55.880 --> 0:16:59.680
<v Speaker 1>Another guy, I hate to talk about it's fifty cent.

0:17:00.160 --> 0:17:03.880
<v Speaker 1>You don't like Curtis Jackson. Um, he just comes for

0:17:04.000 --> 0:17:07.520
<v Speaker 1>people on I feel like he's like a bully. Yeah,

0:17:07.520 --> 0:17:08.960
<v Speaker 1>he's a big fat bully And I don't like to

0:17:09.000 --> 0:17:10.720
<v Speaker 1>talk about what we're gonn talk about him today because

0:17:10.720 --> 0:17:13.720
<v Speaker 1>he's actually on the right side of right this time. Yes,

0:17:14.000 --> 0:17:16.920
<v Speaker 1>So Lego, No, Lego didn't come out with it, Okay,

0:17:16.960 --> 0:17:20.880
<v Speaker 1>I'm sorry, Lego did not. Okay. So there's a gun

0:17:20.920 --> 0:17:24.000
<v Speaker 1>out there that has that looks like Lego covering it

0:17:24.080 --> 0:17:28.119
<v Speaker 1>and it looks very child friendly, right, but it's I

0:17:28.119 --> 0:17:31.320
<v Speaker 1>can show it to the camera. Yes, it is very

0:17:31.400 --> 0:17:34.359
<v Speaker 1>child friendly, right, it looks child friendly. It looks like

0:17:34.400 --> 0:17:37.960
<v Speaker 1>something a kid would play with because it's colorful, it

0:17:38.000 --> 0:17:41.240
<v Speaker 1>looks like legos. Yes, let's see look at this. Yes,

0:17:41.720 --> 0:17:46.200
<v Speaker 1>it's literally oh my god, it's horrible. It is horrible. Okay,

0:17:46.240 --> 0:17:49.720
<v Speaker 1>can we see this? Look at this? Yes, why would

0:17:49.760 --> 0:17:53.359
<v Speaker 1>anyone even think let's make a gun that looks like

0:17:53.400 --> 0:17:56.160
<v Speaker 1>a toy that a kid would play with. That's absolutely horrible.

0:17:56.480 --> 0:17:58.120
<v Speaker 1>And this is a glock. And for one, I'd stand

0:17:58.160 --> 0:18:00.280
<v Speaker 1>in the streets. A glock can really kill you. This

0:18:00.320 --> 0:18:04.240
<v Speaker 1>is a Block nineteen firearm. Yeah. The U. S gun

0:18:04.280 --> 0:18:08.679
<v Speaker 1>company Copra Precision said it's customized Block weapon nickname I

0:18:08.680 --> 0:18:11.400
<v Speaker 1>mean named Block nineteen was developed to highlight the pure

0:18:11.480 --> 0:18:15.399
<v Speaker 1>enjoyment of the shooting sports. That's disgusting. The Danish toymaker

0:18:15.520 --> 0:18:19.080
<v Speaker 1>Lego wrote the company, demanding that it stopped producing the weapon,

0:18:19.480 --> 0:18:22.760
<v Speaker 1>which is covered in what looks like Lego bricks. Right, yeah,

0:18:22.800 --> 0:18:26.360
<v Speaker 1>this is problematic, that's probably. But VIGGI sent brought it out,

0:18:26.600 --> 0:18:29.800
<v Speaker 1>you know, he said, look at he brought attention to this. Okay, yeah,

0:18:29.840 --> 0:18:31.600
<v Speaker 1>he said, look at it. This is not cool. And

0:18:31.720 --> 0:18:36.080
<v Speaker 1>I I once again, Curtis Jackson's not my friend. He's

0:18:36.080 --> 0:18:38.600
<v Speaker 1>in your good graces. But that's good he brought attention

0:18:38.640 --> 0:18:41.640
<v Speaker 1>to it. Hopefully this gun does not see the light

0:18:41.640 --> 0:18:44.959
<v Speaker 1>of day, yes, because that's a disaster waiting to happen. One.

0:18:46.080 --> 0:18:49.240
<v Speaker 1>It's like, no matter how diligent parents try to try

0:18:49.280 --> 0:18:52.200
<v Speaker 1>to be and protect their kids or something like that,

0:18:52.280 --> 0:18:54.680
<v Speaker 1>sometimes you cannot. You like, you can't protect your kids

0:18:54.680 --> 0:18:57.679
<v Speaker 1>from that. No, you can't. And and let's say a

0:18:57.800 --> 0:19:01.600
<v Speaker 1>kid was out playing in I don't know, a field

0:19:01.680 --> 0:19:04.080
<v Speaker 1>or something, because we've had this happen and they were

0:19:04.119 --> 0:19:07.040
<v Speaker 1>holding that, right, they're going to get shot by the point,

0:19:07.480 --> 0:19:10.119
<v Speaker 1>or they're holding a gun that looks like they're holding

0:19:10.119 --> 0:19:12.080
<v Speaker 1>a toy that looks like that, that looks like that,

0:19:12.080 --> 0:19:13.760
<v Speaker 1>they're going to get shot. And then the police are like, well,

0:19:13.800 --> 0:19:15.760
<v Speaker 1>I don't know if that's that's a real, If that's

0:19:15.760 --> 0:19:18.639
<v Speaker 1>real and right, it's terrible now, So just keep the

0:19:18.720 --> 0:19:21.960
<v Speaker 1>damn guns black and heavy and keep it moving like

0:19:22.080 --> 0:19:25.040
<v Speaker 1>and keep him out of people's hands that should not

0:19:25.119 --> 0:19:27.840
<v Speaker 1>have them. Right, Yes, all these people are here. Okay,

0:19:28.040 --> 0:19:31.960
<v Speaker 1>one last thing, guys, Because I was traveling, and I

0:19:32.240 --> 0:19:33.520
<v Speaker 1>you know, when I travel i'd like to watch a

0:19:33.560 --> 0:19:36.240
<v Speaker 1>little Netflix and get that in. So I watched this

0:19:36.320 --> 0:19:40.080
<v Speaker 1>show called Something Something Pop. Our director of operations gonna

0:19:40.080 --> 0:19:41.520
<v Speaker 1>look it up because I can't remember what it was.

0:19:41.680 --> 0:19:44.720
<v Speaker 1>It's something something pop, right, so Google that's something Something Pop.

0:19:44.880 --> 0:19:48.240
<v Speaker 1>R and um. This particular episode was about Tea paying

0:19:49.000 --> 0:19:51.240
<v Speaker 1>and what he did to the music industry because everything.

0:19:51.240 --> 0:19:53.560
<v Speaker 1>I was very upset with him because he introduced Autoto

0:19:54.680 --> 0:20:02.280
<v Speaker 1>to the world and he really didn't yang that was

0:20:02.320 --> 0:20:05.879
<v Speaker 1>the song. Okay, So they showed the history of it,

0:20:05.920 --> 0:20:09.359
<v Speaker 1>and to be quite honest, Share kind of introduced auto tunes.

0:20:09.800 --> 0:20:13.840
<v Speaker 1>Remember that song do you Believe? After Love? After Love?

0:20:14.000 --> 0:20:20.160
<v Speaker 1>After Love? Yes? You so long story? Shut um? Something

0:20:20.240 --> 0:20:25.840
<v Speaker 1>Something Pop is really called This Is Yes Yes, Okay.

0:20:25.960 --> 0:20:28.359
<v Speaker 1>The show on Netflix, guys, it's called This Is Pop.

0:20:29.440 --> 0:20:32.280
<v Speaker 1>And okay, So I'm building up to the story here.

0:20:32.359 --> 0:20:34.800
<v Speaker 1>So te Pain recently came out and said he is

0:20:34.840 --> 0:20:37.440
<v Speaker 1>so angry with all of these rappers out here right

0:20:37.440 --> 0:20:40.680
<v Speaker 1>now because they all sound the same. There's no originality,

0:20:41.200 --> 0:20:45.200
<v Speaker 1>you can't tell them apart, and he's sick of it. Okay,

0:20:45.200 --> 0:20:48.040
<v Speaker 1>I agree, Okay, hold on, hold on, But before we

0:20:48.080 --> 0:20:50.600
<v Speaker 1>get there, I want you all to understand the genesis

0:20:50.600 --> 0:20:53.359
<v Speaker 1>of why Tea Paine is so angry. Tea Paine started

0:20:53.400 --> 0:20:56.040
<v Speaker 1>auto tunes so that he could be different, so that

0:20:56.080 --> 0:20:58.280
<v Speaker 1>he could have a different sound. And now they're all

0:20:58.320 --> 0:21:02.040
<v Speaker 1>doing auto tune, and well no, and now he's saying,

0:21:02.720 --> 0:21:04.760
<v Speaker 1>I y'all were sothing ad at me because I did

0:21:04.760 --> 0:21:06.640
<v Speaker 1>auto tune. But I did that so that I could

0:21:06.760 --> 0:21:11.120
<v Speaker 1>have a career, right, And and so now we get,

0:21:11.160 --> 0:21:13.119
<v Speaker 1>you know, I don't know, twenty years later, and all

0:21:13.200 --> 0:21:16.120
<v Speaker 1>y'all still sound the same again, So all the tune

0:21:16.200 --> 0:21:20.359
<v Speaker 1>or not? Right, So I think that's a okay. I

0:21:20.400 --> 0:21:22.960
<v Speaker 1>would say the music today all sounds the same. It's

0:21:23.040 --> 0:21:31.479
<v Speaker 1>the same, like like and that's that's women rappers and

0:21:31.560 --> 0:21:33.719
<v Speaker 1>men rappers sounds the same. But I feel like I

0:21:33.720 --> 0:21:36.320
<v Speaker 1>sound like my dad, honestly, like because I remember being

0:21:36.359 --> 0:21:38.960
<v Speaker 1>young and I was, you know, love the music back then,

0:21:39.000 --> 0:21:40.920
<v Speaker 1>and my father would be like, oh, this music is trash.

0:21:40.960 --> 0:21:43.879
<v Speaker 1>It all sounds the same. Who's who? Like, I don't know,

0:21:43.960 --> 0:21:46.439
<v Speaker 1>you know, this is just terrible. There's no talent, they're not.

0:21:46.920 --> 0:21:49.320
<v Speaker 1>So I feel like it's just like for us, as

0:21:49.359 --> 0:21:52.280
<v Speaker 1>we get older and as t pain gets older, the

0:21:52.440 --> 0:21:57.399
<v Speaker 1>music does not sound the same as what we enjoyed

0:21:57.440 --> 0:21:59.760
<v Speaker 1>it to be. So okay, okay, I can give you

0:21:59.800 --> 0:22:01.600
<v Speaker 1>that but just kind of come up with different names

0:22:01.640 --> 0:22:03.719
<v Speaker 1>because I don't know a little baby from a dumb baby,

0:22:03.800 --> 0:22:07.840
<v Speaker 1>from Grandma baby, from who baby win Baby, Like, I

0:22:07.880 --> 0:22:11.200
<v Speaker 1>can't figure it out that. There's that, there's the meat goals.

0:22:11.240 --> 0:22:14.399
<v Speaker 1>I can't really figure them out either. There it's just

0:22:14.520 --> 0:22:17.400
<v Speaker 1>come up with some different names. There's money bag Yo,

0:22:17.640 --> 0:22:20.679
<v Speaker 1>g Herbo and little little Vert. I mean the thing

0:22:20.840 --> 0:22:23.119
<v Speaker 1>like one of those things I love to do. You know.

0:22:23.160 --> 0:22:25.320
<v Speaker 1>I'm always on a road trip when I'm with um,

0:22:25.480 --> 0:22:27.040
<v Speaker 1>you know, for the basketball team, and I have all

0:22:27.040 --> 0:22:28.639
<v Speaker 1>the kids in the car and I'm like, Okay, guys,

0:22:28.920 --> 0:22:31.720
<v Speaker 1>who is this? Who's better? So we'll literally like listen

0:22:31.800 --> 0:22:35.360
<v Speaker 1>to like a playlist of little Baby, and then we'll

0:22:35.359 --> 0:22:37.879
<v Speaker 1>listen to a playlist of Baby, and then we'll have

0:22:37.960 --> 0:22:40.919
<v Speaker 1>a debate like yeah, no, we liked the baby like that.

0:22:41.040 --> 0:22:45.199
<v Speaker 1>So I think I think I can't remember which one.

0:22:45.240 --> 0:22:46.919
<v Speaker 1>I can't say A little Baby just came out with

0:22:46.920 --> 0:22:49.080
<v Speaker 1>that song with Kirk Franklin, that gospel song with Kirk

0:22:49.119 --> 0:22:54.200
<v Speaker 1>Franklin for Space Jam love it that. I do love that,

0:22:54.520 --> 0:22:57.440
<v Speaker 1>and you know I'm a Kirk fan. See that our

0:22:57.480 --> 0:22:59.639
<v Speaker 1>reaction was different. I think it's like we put it on.

0:22:59.680 --> 0:23:01.440
<v Speaker 1>We were like, oh, it's a new song, and we

0:23:01.480 --> 0:23:05.920
<v Speaker 1>put it on me like next, Yeah, it was positive

0:23:05.960 --> 0:23:08.439
<v Speaker 1>and uplifting, Rob, I don't want to hear that. And

0:23:08.480 --> 0:23:10.359
<v Speaker 1>your kids don't want to be positive and uplifted. They

0:23:10.400 --> 0:23:13.639
<v Speaker 1>want to hear shake your booty, that booty fatty fatty

0:23:13.720 --> 0:23:17.800
<v Speaker 1>pop that booty fatty. Okay, my kids do not want

0:23:17.840 --> 0:23:22.000
<v Speaker 1>to listen to the aut alright, alright, we digress. Okay,

0:23:22.280 --> 0:23:25.119
<v Speaker 1>We've got some serious business happening on this episode, and

0:23:25.200 --> 0:23:28.560
<v Speaker 1>it is called the business of Business. So wait, before

0:23:28.560 --> 0:23:30.320
<v Speaker 1>you keep talking, I want to say. We got a

0:23:30.440 --> 0:23:33.000
<v Speaker 1>comment one day that was like, you know, we we

0:23:33.000 --> 0:23:35.920
<v Speaker 1>we we like to have fun, laugh, joke. We talked

0:23:35.920 --> 0:23:37.639
<v Speaker 1>about all different types of stuff and someone was like,

0:23:37.840 --> 0:23:40.000
<v Speaker 1>you all need to talk about stuff of substance, like

0:23:40.320 --> 0:23:42.840
<v Speaker 1>business and this and that another. And I'm like, damn,

0:23:42.960 --> 0:23:46.080
<v Speaker 1>like can you be patient? Started here? Yes, this is

0:23:46.160 --> 0:23:51.960
<v Speaker 1>episode what eight whatever? Next a minute, we're gonna we're

0:23:52.000 --> 0:23:56.399
<v Speaker 1>gonna talk about a variety of things, some being fun

0:23:56.560 --> 0:24:01.639
<v Speaker 1>and trivial, right right. That was like the first twenty minutes, yes,

0:24:01.880 --> 0:24:05.399
<v Speaker 1>and some being actually use useful for your life. And

0:24:05.440 --> 0:24:06.919
<v Speaker 1>I want to say, also, I want to read this

0:24:06.960 --> 0:24:09.240
<v Speaker 1>one comment that I got, but I've had people say

0:24:09.280 --> 0:24:13.720
<v Speaker 1>like thank you for you know, just brightening my day. Right,

0:24:13.800 --> 0:24:16.040
<v Speaker 1>So if we can just write in someone's day by

0:24:16.040 --> 0:24:19.480
<v Speaker 1>being ourselves and being silly, then that's what we're gonna do.

0:24:19.880 --> 0:24:24.080
<v Speaker 1>Mission accomplished. Mission. But I'm sorry, it's okay to the

0:24:24.080 --> 0:24:26.879
<v Speaker 1>It's okay, yes, the topic because the topic is get

0:24:26.920 --> 0:24:28.760
<v Speaker 1>your hustle on, and we're gonna talk about the business

0:24:28.880 --> 0:24:31.959
<v Speaker 1>of businesses and being an entrepreneur and just getting your

0:24:31.960 --> 0:24:36.120
<v Speaker 1>grind on. So we have an expert with us today. Yes, um,

0:24:36.119 --> 0:24:39.440
<v Speaker 1>we have somebody who actually knows a whole lot more

0:24:39.440 --> 0:24:42.200
<v Speaker 1>about business than Robin and I do, which speaks of

0:24:42.280 --> 0:24:46.040
<v Speaker 1>volumes because we got our business hustle on. Are you

0:24:46.040 --> 0:24:48.480
<v Speaker 1>going to introduce her? Yes? Okay, Will Okay. So, first

0:24:48.520 --> 0:24:51.880
<v Speaker 1>of all, Vicky Irvin is my friend. I actually met

0:24:51.920 --> 0:24:55.359
<v Speaker 1>her on a business level. You probably actually if you

0:24:55.400 --> 0:25:00.240
<v Speaker 1>go back to season three where she was pre isn't

0:25:00.400 --> 0:25:04.080
<v Speaker 1>during my entrepreneurship event, my My She Is Empowered event

0:25:04.640 --> 0:25:07.760
<v Speaker 1>where I was talking about entrepreneurship and women and all

0:25:07.760 --> 0:25:10.879
<v Speaker 1>that good stuff, Because I myself was very interested in

0:25:10.960 --> 0:25:14.440
<v Speaker 1>being an entrepreneur and I kind of sought out Vicky

0:25:14.520 --> 0:25:17.040
<v Speaker 1>for help and advice, and I thought, oh my gosh,

0:25:17.160 --> 0:25:21.159
<v Speaker 1>so many other women want this same advice. So um,

0:25:21.240 --> 0:25:24.560
<v Speaker 1>Vicky has been a great resource for me when it

0:25:24.600 --> 0:25:27.160
<v Speaker 1>comes to business. Um, so I'm gonna read her bio

0:25:27.200 --> 0:25:31.080
<v Speaker 1>real quick. Vicky Irvin is a business consultant and expert

0:25:31.160 --> 0:25:35.359
<v Speaker 1>marketer for six and seven figure business owners and entrepreneurs.

0:25:35.400 --> 0:25:39.880
<v Speaker 1>Her very first entrepreneurial endeavor created a multimillion dollar business

0:25:40.000 --> 0:25:44.679
<v Speaker 1>within twelve months. Vicky has consulted with over two thousand

0:25:44.760 --> 0:25:47.959
<v Speaker 1>people and celebrities on how to increase their own wealth,

0:25:48.400 --> 0:25:51.600
<v Speaker 1>boost their profits, and employee marketing strategies that few have

0:25:51.720 --> 0:25:55.600
<v Speaker 1>been exposed to. The success of Vicky's consulting business is

0:25:55.600 --> 0:26:00.000
<v Speaker 1>built on her targeted focus of dream client attraction, sales conversion,

0:26:00.000 --> 0:26:04.040
<v Speaker 1>and branding. She teaches both online and direct mail marketing

0:26:04.359 --> 0:26:08.240
<v Speaker 1>using a diverse array of cutting edge advertising methods. She

0:26:08.400 --> 0:26:11.119
<v Speaker 1>is the creator and founder of the s w L

0:26:11.320 --> 0:26:15.760
<v Speaker 1>Cosmetics Collection, a full service cosmetics company in Line that

0:26:15.840 --> 0:26:20.160
<v Speaker 1>has sold worldwide and caters to women of color. So everyone,

0:26:20.359 --> 0:26:24.399
<v Speaker 1>welcome Vicky Irvin to the stage. Vicky, thank you so

0:26:24.520 --> 0:26:30.800
<v Speaker 1>much for joining us, Thank you for having me. You

0:26:31.400 --> 0:26:34.960
<v Speaker 1>have been such a valuable resource to me, um, whether

0:26:35.040 --> 0:26:38.959
<v Speaker 1>it's just motivating me to start my business. You've been

0:26:39.000 --> 0:26:43.919
<v Speaker 1>very helpful with my Facebook ads. It's like anytime I

0:26:43.960 --> 0:26:47.119
<v Speaker 1>have a question about business, I'm like calling Vicky, like

0:26:47.160 --> 0:26:49.960
<v Speaker 1>what should I do? You know, what do you recommend? Um?

0:26:49.960 --> 0:26:52.399
<v Speaker 1>She's been an amazing resource for me. So thank you

0:26:52.440 --> 0:26:54.280
<v Speaker 1>for being here. Yeah, so Vicky's about to drop some

0:26:54.320 --> 0:26:57.440
<v Speaker 1>knowledge people, So get your pen in your paper, get ready.

0:26:57.680 --> 0:26:59.480
<v Speaker 1>I know we have a list of questions, but I

0:26:59.520 --> 0:27:02.440
<v Speaker 1>think the first thing to say, like, first of all,

0:27:02.480 --> 0:27:05.040
<v Speaker 1>there's I would assume with our listeners there are a

0:27:05.080 --> 0:27:09.200
<v Speaker 1>number of people listening. One there's people who are not

0:27:09.400 --> 0:27:15.040
<v Speaker 1>entrepreneurs but would love to be one or would always here.

0:27:15.600 --> 0:27:18.680
<v Speaker 1>You know this talk about having multiple streams of income

0:27:19.560 --> 0:27:22.439
<v Speaker 1>and you might have your nine to five, but they

0:27:22.520 --> 0:27:25.040
<v Speaker 1>might have dreams to start their own business. So we

0:27:25.080 --> 0:27:26.840
<v Speaker 1>have those types of people. We have other people who

0:27:26.880 --> 0:27:29.600
<v Speaker 1>do have their own business and you know, hopefully they're

0:27:29.640 --> 0:27:33.800
<v Speaker 1>successful flourishing. But as a business owner, I can say myself,

0:27:33.800 --> 0:27:36.520
<v Speaker 1>you're always looking to learn more and you're always looking

0:27:36.560 --> 0:27:40.879
<v Speaker 1>to be like motivated, re energized. And then you might

0:27:40.920 --> 0:27:44.960
<v Speaker 1>have people who are entrepreneurs but are struggling. So how

0:27:44.960 --> 0:27:47.399
<v Speaker 1>do you how what advice would you give for somebody

0:27:47.400 --> 0:27:50.520
<v Speaker 1>who's they have their nine to five but they want

0:27:50.520 --> 0:27:52.879
<v Speaker 1>to start their side hustle, but they're scared to like

0:27:53.040 --> 0:27:55.560
<v Speaker 1>jump out there and take that leap. First, let me

0:27:55.640 --> 0:27:57.680
<v Speaker 1>say this, like, I think there's a lot of pressure

0:27:57.720 --> 0:28:01.000
<v Speaker 1>for people to be entrepreneurs today, and every body doesn't

0:28:01.040 --> 0:28:03.840
<v Speaker 1>have to be an entrepreneur. It's like with social media,

0:28:03.920 --> 0:28:06.120
<v Speaker 1>is like everyone has their own business and you're looking like, well,

0:28:06.119 --> 0:28:08.600
<v Speaker 1>what's wrong with me? But you don't have to be

0:28:08.640 --> 0:28:11.320
<v Speaker 1>an entrepreneur. I think sometimes people kind of put this

0:28:11.359 --> 0:28:13.280
<v Speaker 1>slant on it where if you're not an entrepreneur, then

0:28:13.280 --> 0:28:15.520
<v Speaker 1>you're like failing in life, and that's not so. Some

0:28:15.520 --> 0:28:17.399
<v Speaker 1>people really enjoy what they do at work in the

0:28:17.560 --> 0:28:19.119
<v Speaker 1>nine to five in their job, and that's fine. So

0:28:19.200 --> 0:28:21.240
<v Speaker 1>a lot of people sometimes feel pressure for that. But

0:28:21.320 --> 0:28:23.639
<v Speaker 1>for the person who does have that, you know that

0:28:24.280 --> 0:28:26.159
<v Speaker 1>curiosity like what can I do? I want to do

0:28:26.240 --> 0:28:27.919
<v Speaker 1>something else? Or I hate my job? What can I

0:28:27.960 --> 0:28:31.840
<v Speaker 1>do a lot of times most entrepreneurs end up getting

0:28:31.840 --> 0:28:34.200
<v Speaker 1>into a business that they're kind of already have some

0:28:34.240 --> 0:28:37.480
<v Speaker 1>type of expertise, and they don't really say, oh, well,

0:28:37.520 --> 0:28:38.680
<v Speaker 1>I want to be at this. I want to be

0:28:38.680 --> 0:28:40.480
<v Speaker 1>at that. They already have some type of skill set

0:28:40.520 --> 0:28:43.280
<v Speaker 1>of background. Is something. Even if you're like an accounting network,

0:28:43.480 --> 0:28:45.360
<v Speaker 1>you might want to start your own accounting business. It

0:28:45.480 --> 0:28:50.080
<v Speaker 1>usually pops off from there, right, So if someone's looking

0:28:50.120 --> 0:28:52.400
<v Speaker 1>to do something different, is it first starts with what? What?

0:28:52.400 --> 0:28:54.120
<v Speaker 1>What are you good at? Because you have to be

0:28:54.160 --> 0:28:56.120
<v Speaker 1>good at something or I feel like you have to

0:28:56.200 --> 0:28:57.640
<v Speaker 1>feel it. You have that passion. Yeah, I have a

0:28:57.680 --> 0:28:59.600
<v Speaker 1>passion for it because you're gonna work hard. You're gonna

0:28:59.640 --> 0:29:01.520
<v Speaker 1>work hard than you're nine o five as an entrepreneur.

0:29:01.680 --> 0:29:03.560
<v Speaker 1>Like all this stuff about or making money in my

0:29:03.680 --> 0:29:05.200
<v Speaker 1>sleep and all this stuff, A lot of that is

0:29:05.240 --> 0:29:08.240
<v Speaker 1>just marketing because think about it, nine o five, you

0:29:08.240 --> 0:29:14.640
<v Speaker 1>can shut off at five o'clock. Entrepreneur never all. So

0:29:14.680 --> 0:29:16.960
<v Speaker 1>there's a reality to it, and you have to be

0:29:17.000 --> 0:29:19.640
<v Speaker 1>able to distinguish like the fantasy and the marketing hype

0:29:19.640 --> 0:29:22.120
<v Speaker 1>of entrepreneurship versus the real hard work that it takes.

0:29:22.560 --> 0:29:25.000
<v Speaker 1>And if you fail and you have nothing else to

0:29:25.040 --> 0:29:26.920
<v Speaker 1>fall back on, you know that that check is not

0:29:26.960 --> 0:29:29.000
<v Speaker 1>coming every week like you're nine five. You know you

0:29:29.040 --> 0:29:32.480
<v Speaker 1>might be eating beans one week, right, So you have

0:29:32.560 --> 0:29:35.720
<v Speaker 1>to be really realistic about um putting in the work

0:29:35.760 --> 0:29:37.360
<v Speaker 1>and the grind that it takes the start of business.

0:29:37.400 --> 0:29:40.200
<v Speaker 1>But I would definitely say to think about what you're

0:29:40.240 --> 0:29:42.160
<v Speaker 1>already good at. That's the greatest starting point. To think

0:29:42.160 --> 0:29:43.719
<v Speaker 1>about what you already have a skill set, and how

0:29:43.720 --> 0:29:46.720
<v Speaker 1>can you build a business around that, versus just randomly saying, oh,

0:29:46.760 --> 0:29:48.040
<v Speaker 1>I think I want to do this, or I think

0:29:48.600 --> 0:29:50.760
<v Speaker 1>that I know a lot of people say that they

0:29:50.880 --> 0:29:54.880
<v Speaker 1>get the fear sets in yes when they feel like,

0:29:54.920 --> 0:29:56.880
<v Speaker 1>oh my gosh, I have to have X amount of

0:29:56.920 --> 0:29:58.600
<v Speaker 1>dollars to start my business. I have to have like

0:29:58.640 --> 0:30:02.120
<v Speaker 1>this huge number, right, And so that fear sets in,

0:30:02.120 --> 0:30:04.440
<v Speaker 1>like I'm never gonna have that number to start my business.

0:30:04.480 --> 0:30:07.680
<v Speaker 1>But I always say like just start yeah right, yeah, yeah,

0:30:08.000 --> 0:30:10.640
<v Speaker 1>So okay, here's a little reality on that. You are

0:30:10.640 --> 0:30:14.160
<v Speaker 1>gonna need some coins, right, You're gonna need your points.

0:30:14.200 --> 0:30:16.480
<v Speaker 1>But my thing is this, like stay at your nine

0:30:16.480 --> 0:30:19.600
<v Speaker 1>to five and fund your business with the money that

0:30:19.640 --> 0:30:21.240
<v Speaker 1>you're getting from your nine to five. A lot of

0:30:21.240 --> 0:30:23.160
<v Speaker 1>people say, oh, just step out there and go for it.

0:30:23.200 --> 0:30:24.920
<v Speaker 1>You don't need a plan B. There's never a plan

0:30:25.000 --> 0:30:28.040
<v Speaker 1>B for me. It's only eight. I'm like, no, I'm

0:30:28.360 --> 0:30:30.400
<v Speaker 1>more like to keep your plan. B. When I started

0:30:30.400 --> 0:30:33.200
<v Speaker 1>my first business, I was I stayed at work. I

0:30:33.240 --> 0:30:34.840
<v Speaker 1>was making so much money. I was still showing up

0:30:34.880 --> 0:30:37.120
<v Speaker 1>to work, and I had all these radio ads coming

0:30:37.160 --> 0:30:39.000
<v Speaker 1>on like because I was I was teaching will to

0:30:39.040 --> 0:30:41.680
<v Speaker 1>stay investing at the time, but I was still showing up.

0:30:41.920 --> 0:30:43.560
<v Speaker 1>One day, my boss came and it was like, you

0:30:43.600 --> 0:30:46.040
<v Speaker 1>don't think I hear you all a little. He's like,

0:30:46.080 --> 0:30:48.640
<v Speaker 1>why are you still working here? And I'd like, freeze

0:30:48.640 --> 0:30:50.800
<v Speaker 1>me because I think we all, you know, we're bred

0:30:50.840 --> 0:30:52.920
<v Speaker 1>to go to work and stay there and you know,

0:30:52.960 --> 0:30:55.719
<v Speaker 1>get your pension and your security. I was, I was

0:30:55.760 --> 0:30:57.800
<v Speaker 1>scared to leave, even though I was making more money

0:30:57.840 --> 0:31:00.440
<v Speaker 1>in a month that I was all year. Right, but

0:31:00.880 --> 0:31:04.320
<v Speaker 1>it's still a way to fund your business. So I

0:31:04.720 --> 0:31:07.080
<v Speaker 1>don't quit. Don't say I'm going to use my life

0:31:07.080 --> 0:31:10.239
<v Speaker 1>saving support into this new thing. Be smart about it,

0:31:10.320 --> 0:31:12.960
<v Speaker 1>you know what I mean. Expand your nine of five

0:31:13.000 --> 0:31:16.520
<v Speaker 1>and gradually build that right and and some um. When

0:31:16.560 --> 0:31:20.840
<v Speaker 1>I give advice, which I'm not an expert, but one

0:31:20.840 --> 0:31:23.400
<v Speaker 1>thing that I like to tell people is don't start

0:31:23.400 --> 0:31:25.840
<v Speaker 1>a business and then think like, oh, I'm just going

0:31:25.880 --> 0:31:28.560
<v Speaker 1>to be making so much money right away, Like actually

0:31:28.600 --> 0:31:32.280
<v Speaker 1>start like really small goals for yourself. Like even if

0:31:32.280 --> 0:31:34.160
<v Speaker 1>it's like, okay, I just want to make two hundred,

0:31:35.320 --> 0:31:37.200
<v Speaker 1>and then you make that two hundred and the okay,

0:31:37.280 --> 0:31:40.120
<v Speaker 1>now I want to make two dollars. And I think

0:31:40.200 --> 0:31:43.760
<v Speaker 1>sometimes it's like we get caught up in seeing people

0:31:43.800 --> 0:31:47.480
<v Speaker 1>on social media and they're like, oh, I started my

0:31:47.600 --> 0:31:51.800
<v Speaker 1>business and I made a million dollars and they're like

0:31:51.840 --> 0:31:56.320
<v Speaker 1>showing you screenshots like their account. It's a it's a

0:31:56.720 --> 0:32:00.200
<v Speaker 1>right for that. For that, I always say, you know,

0:32:00.240 --> 0:32:02.719
<v Speaker 1>grow as you go, yes, and the money that you

0:32:02.760 --> 0:32:05.280
<v Speaker 1>get always invested back, put it back into the business,

0:32:05.400 --> 0:32:07.040
<v Speaker 1>right and then just grow as you go, and you

0:32:07.040 --> 0:32:09.960
<v Speaker 1>don't have to remember this with every Hugh Like, you know,

0:32:10.000 --> 0:32:12.200
<v Speaker 1>we had to decide how many excus we were going

0:32:12.240 --> 0:32:16.560
<v Speaker 1>to start, and that's expensive. You know, if you want

0:32:16.560 --> 0:32:20.800
<v Speaker 1>to start with um, ten items that you're going to

0:32:20.800 --> 0:32:22.400
<v Speaker 1>sell at one time, where you have to get all

0:32:22.480 --> 0:32:26.920
<v Speaker 1>ten of those made manufacturer distributed, it costs a lot

0:32:26.920 --> 0:32:29.080
<v Speaker 1>of money. So you know, the thought was like we'll

0:32:29.120 --> 0:32:34.040
<v Speaker 1>just grow as we go and add more to the line. Um.

0:32:34.080 --> 0:32:36.880
<v Speaker 1>That's that's one way to do it, because yeah, don't

0:32:36.880 --> 0:32:40.040
<v Speaker 1>get caught up in the social media lie game, and

0:32:40.080 --> 0:32:41.760
<v Speaker 1>it was a good What you were saying, Robin is

0:32:41.800 --> 0:32:44.240
<v Speaker 1>good because you need to see what's possible. If it's

0:32:44.320 --> 0:32:47.520
<v Speaker 1>just two hundred dollars, it gives you the confidence to say, wow,

0:32:47.560 --> 0:32:50.200
<v Speaker 1>like somebody bought my thing they really wanted, and that

0:32:50.400 --> 0:32:54.080
<v Speaker 1>motivates you to keep So just those small winds go

0:32:54.200 --> 0:32:56.520
<v Speaker 1>a long way and keeping you going forward. Right, So

0:32:56.560 --> 0:32:59.040
<v Speaker 1>what industry do you feel like people should stay away from?

0:32:59.040 --> 0:33:00.680
<v Speaker 1>And then what do you think would be great for

0:33:00.720 --> 0:33:02.840
<v Speaker 1>them to start a business. And I don't necessarily think

0:33:02.840 --> 0:33:05.840
<v Speaker 1>there's any particular industry you should stay away from. My

0:33:05.880 --> 0:33:07.600
<v Speaker 1>biggest thing is like a lot of people always say, well,

0:33:07.600 --> 0:33:11.040
<v Speaker 1>the market is so saturated, there's so much competition, But

0:33:11.880 --> 0:33:13.680
<v Speaker 1>if you do the numbers, we only need a certain

0:33:13.720 --> 0:33:16.400
<v Speaker 1>amount of customers to make our own money. Like everyone

0:33:16.480 --> 0:33:19.720
<v Speaker 1>you know with the cosmetic line, Like you know, everyone

0:33:19.880 --> 0:33:22.440
<v Speaker 1>doesn't want to buy Finty, everyone doesn't want to buy Mac,

0:33:22.440 --> 0:33:24.120
<v Speaker 1>everyone doesn't want to buy the big ones. People say, oh,

0:33:24.120 --> 0:33:26.000
<v Speaker 1>everyone has a cosmetic company, but when they find the

0:33:26.040 --> 0:33:28.080
<v Speaker 1>one that they love, they're gonna stick there. And I

0:33:28.080 --> 0:33:31.200
<v Speaker 1>don't need the same amount of customers as Rihanna. You

0:33:31.200 --> 0:33:33.640
<v Speaker 1>know what, I mean, and so don't worry about market

0:33:33.640 --> 0:33:36.400
<v Speaker 1>competition because no one person can service everybody in the world.

0:33:36.400 --> 0:33:38.760
<v Speaker 1>That's why we always see McDonald's and Burger King by

0:33:38.800 --> 0:33:41.680
<v Speaker 1>each other, like my we we don't say, oh the

0:33:41.800 --> 0:33:44.160
<v Speaker 1>god are so many Burger Kings. It's saturated, you know

0:33:44.200 --> 0:33:47.360
<v Speaker 1>what I mean. There's competitions so many restaurants because no

0:33:47.440 --> 0:33:50.000
<v Speaker 1>one restaurant can service all the people, you know what

0:33:50.040 --> 0:33:52.400
<v Speaker 1>I mean. So actually, if you think about it, if

0:33:52.400 --> 0:33:56.640
<v Speaker 1>you see an industry that's saturated, it's saturated because there's

0:33:56.640 --> 0:34:00.760
<v Speaker 1>money to be made there. So it's actually good to dream. Okay,

0:34:00.840 --> 0:34:06.719
<v Speaker 1>Vicky Droppings some knowledge. So for people who okay, so

0:34:06.800 --> 0:34:11.240
<v Speaker 1>say someone has a product idea, um and they're looking

0:34:11.280 --> 0:34:14.640
<v Speaker 1>for manufacturers, I feel like that is where people a

0:34:14.640 --> 0:34:18.600
<v Speaker 1>lot of people might stop because like where do you

0:34:18.640 --> 0:34:21.359
<v Speaker 1>find manufacturers? Where do you how do you know which

0:34:21.360 --> 0:34:25.239
<v Speaker 1>ones are reputable and trustworthy? And you know that. To me,

0:34:25.400 --> 0:34:27.719
<v Speaker 1>it's like I have tons of ideas of products that

0:34:27.760 --> 0:34:29.680
<v Speaker 1>I would like to, you know, do or get into,

0:34:29.800 --> 0:34:32.040
<v Speaker 1>but I'm like I don't. I just don't even know

0:34:32.040 --> 0:34:34.239
<v Speaker 1>where to go, you know, like like is there a

0:34:34.320 --> 0:34:37.520
<v Speaker 1>trick or is there a resource or something people have

0:34:37.840 --> 0:34:39.920
<v Speaker 1>for different industries. Like I see out there people you

0:34:39.960 --> 0:34:43.719
<v Speaker 1>see people selling like their vendorless and stuff like yeah,

0:34:43.800 --> 0:34:47.080
<v Speaker 1>and I I don't know there's like vendorless Like say

0:34:47.120 --> 0:34:48.960
<v Speaker 1>you want to go into selling, like like you want

0:34:49.000 --> 0:34:52.759
<v Speaker 1>to open air or hair? You know the hair here, Well,

0:34:52.760 --> 0:34:54.560
<v Speaker 1>where do you get the good hair front? You know

0:34:54.600 --> 0:34:56.359
<v Speaker 1>what avengers that you go to who you know are

0:34:56.360 --> 0:34:59.000
<v Speaker 1>already tested, improven. So a lot of times people who

0:34:59.000 --> 0:35:01.799
<v Speaker 1>are already established, we'll sell their vendor list and you

0:35:01.840 --> 0:35:03.239
<v Speaker 1>know that you can see that they're already a good

0:35:03.239 --> 0:35:05.279
<v Speaker 1>business that's going on, and they'll give you their vendor

0:35:05.320 --> 0:35:08.520
<v Speaker 1>list for that's good. Yeah, okay, and that makes it.

0:35:08.719 --> 0:35:12.799
<v Speaker 1>I always felt like the whole manufacturing process was just overwhelming. Right,

0:35:13.000 --> 0:35:15.520
<v Speaker 1>you can get so stuck and being overwhelmed that you quit, Yeah,

0:35:15.640 --> 0:35:18.960
<v Speaker 1>that you quit. Yeah, And so what we can't do

0:35:19.040 --> 0:35:21.160
<v Speaker 1>is entrepreneurs and it's and it's hard. It's to struggle.

0:35:21.200 --> 0:35:23.080
<v Speaker 1>Of the time is let like a little hang ups

0:35:23.200 --> 0:35:25.040
<v Speaker 1>shut you down, because there's always going to be something

0:35:25.080 --> 0:35:27.480
<v Speaker 1>where you're like I don't get that, I can't get that.

0:35:27.520 --> 0:35:28.839
<v Speaker 1>I don't get that, and it will stop you. You'll

0:35:28.880 --> 0:35:31.279
<v Speaker 1>get distracted and you'll go do something else. But you

0:35:31.360 --> 0:35:33.759
<v Speaker 1>just have to push through those things. Um, you know,

0:35:33.960 --> 0:35:35.320
<v Speaker 1>it's it's not the end of the world. It's not

0:35:35.360 --> 0:35:37.000
<v Speaker 1>the hardest thing you're gonna have to face in your business.

0:35:37.160 --> 0:35:40.400
<v Speaker 1>You can find a freaking manufacturer, right, But people are

0:35:40.440 --> 0:35:42.359
<v Speaker 1>actually they are. They're selling their vendor list and they

0:35:42.360 --> 0:35:44.920
<v Speaker 1>already are in business using these people, and it's it's

0:35:45.000 --> 0:35:46.279
<v Speaker 1>kind of a way to find like it's like a

0:35:46.320 --> 0:35:49.480
<v Speaker 1>referral almost. It's like I didn't know anything about one

0:35:49.480 --> 0:35:51.120
<v Speaker 1>a long time ago because I thought I wanted to

0:35:51.160 --> 0:35:54.240
<v Speaker 1>open a clothing boutique and so I opened a vendor

0:35:54.280 --> 0:35:59.080
<v Speaker 1>list of clothing manufacturers. Yeah, but I've never did anything

0:35:59.080 --> 0:36:06.720
<v Speaker 1>with it. Okay, So you have businesses that are seasoned,

0:36:06.760 --> 0:36:09.440
<v Speaker 1>they've been around for a while, how and they're they're

0:36:09.440 --> 0:36:12.840
<v Speaker 1>stuck in not being able to grow. What what advice

0:36:12.880 --> 0:36:14.920
<v Speaker 1>would you give? Yeah, So that's the phase where you're

0:36:14.920 --> 0:36:18.080
<v Speaker 1>trying to scale up and that's a doozy. I'm not

0:36:18.080 --> 0:36:20.239
<v Speaker 1>gonna laugh because you know, we talked about putting the

0:36:20.239 --> 0:36:21.960
<v Speaker 1>money back in the business, and then what happens is

0:36:22.000 --> 0:36:26.120
<v Speaker 1>like you've reached this point where the demand gets higher

0:36:26.239 --> 0:36:28.440
<v Speaker 1>and you're not used to putting out that much money.

0:36:28.560 --> 0:36:30.759
<v Speaker 1>To get the product back in, and you're like, I

0:36:30.800 --> 0:36:33.279
<v Speaker 1>want to fulfill the demand, but where is the money

0:36:33.320 --> 0:36:35.879
<v Speaker 1>going to come from? You get stuck in this cycle, right,

0:36:36.160 --> 0:36:38.960
<v Speaker 1>And so that's where people start to look at getting funding,

0:36:39.719 --> 0:36:42.839
<v Speaker 1>you know what I mean, getting funding or partnering with people. Okay,

0:36:43.000 --> 0:36:44.400
<v Speaker 1>that's a good way to grow. It's a good way

0:36:44.480 --> 0:36:47.080
<v Speaker 1>to grow otherwise, and if you don't like take the

0:36:47.120 --> 0:36:49.600
<v Speaker 1>plunge and fix that problem, you're gonna stay stuck in

0:36:49.640 --> 0:36:52.560
<v Speaker 1>a circle. So it's it's always the push pull of

0:36:52.920 --> 0:36:54.960
<v Speaker 1>oh my god, people want this stuff, demand so high,

0:36:55.040 --> 0:36:56.680
<v Speaker 1>but I can't keep the product coming in as much,

0:36:56.719 --> 0:37:01.040
<v Speaker 1>and you're not have talked about this definitely yea, And

0:37:02.000 --> 0:37:03.520
<v Speaker 1>I feel her on that. It's like, I don't want

0:37:03.520 --> 0:37:05.920
<v Speaker 1>to order like a million of this, even though you

0:37:05.960 --> 0:37:08.799
<v Speaker 1>know good and well the trick on the sellout every time,

0:37:08.880 --> 0:37:10.879
<v Speaker 1>they're still cling to this thing. But what if I don't,

0:37:10.880 --> 0:37:13.080
<v Speaker 1>I'm stuck with this in and then when I don't

0:37:13.080 --> 0:37:15.960
<v Speaker 1>have inventory, I'm sitting staggered and you're missing out on sales,

0:37:16.120 --> 0:37:18.600
<v Speaker 1>and you're missing out on sale. So you're basically telling

0:37:18.680 --> 0:37:21.000
<v Speaker 1>Rob and she needs to partner with someone or get

0:37:21.000 --> 0:37:24.040
<v Speaker 1>some funding, or get some funding or or get some

0:37:24.120 --> 0:37:26.680
<v Speaker 1>help or or or take the plunge and just like

0:37:26.719 --> 0:37:28.640
<v Speaker 1>put all the money over there. Because you've been that,

0:37:28.800 --> 0:37:31.400
<v Speaker 1>like with your hat business for a while. You know

0:37:31.480 --> 0:37:33.920
<v Speaker 1>how you're stuff. You have a little bit of um,

0:37:33.960 --> 0:37:36.160
<v Speaker 1>you know, data to tell you how your stuff is

0:37:36.160 --> 0:37:37.960
<v Speaker 1>gonna flow. And you know like, Okay, if I if

0:37:38.000 --> 0:37:40.120
<v Speaker 1>I spend more to get more product, and I know

0:37:40.160 --> 0:37:42.359
<v Speaker 1>I'm going to sell this because when I keep doing this,

0:37:42.400 --> 0:37:44.040
<v Speaker 1>I sell out and then I'm not making any money

0:37:44.080 --> 0:37:46.720
<v Speaker 1>and everyone's mad at me because I'm sold out. They're

0:37:46.760 --> 0:37:49.000
<v Speaker 1>sitting waiting like I always sold out, and then you

0:37:49.120 --> 0:37:53.080
<v Speaker 1>lose customers. Yeah, I call that sales prevention. Yeah, I definitely,

0:37:53.160 --> 0:37:57.359
<v Speaker 1>I've definitely been in that hamster wheel. I'll say. Um.

0:37:57.400 --> 0:38:00.200
<v Speaker 1>But I guess another issue for people who are stuck

0:38:00.239 --> 0:38:03.920
<v Speaker 1>in their businesses is the marketing aspect or you know,

0:38:04.280 --> 0:38:07.239
<v Speaker 1>getting the word out or get or getting new customers.

0:38:07.320 --> 0:38:11.319
<v Speaker 1>So you know, they might have the product sitting or

0:38:11.360 --> 0:38:14.080
<v Speaker 1>they might have you know, they if they're offering services,

0:38:14.080 --> 0:38:17.319
<v Speaker 1>like they're waiting for someone to call them. So what

0:38:17.360 --> 0:38:20.960
<v Speaker 1>do we do in that situation? So marketing is like

0:38:21.320 --> 0:38:23.480
<v Speaker 1>to me, a business owner entrepreneur needs to spend the

0:38:23.520 --> 0:38:26.040
<v Speaker 1>majority of their time on marketing. Already know you have

0:38:26.080 --> 0:38:29.400
<v Speaker 1>a great product, We already know people want it, it's good.

0:38:29.800 --> 0:38:31.719
<v Speaker 1>But how you're gonna let you know more people know

0:38:31.760 --> 0:38:33.440
<v Speaker 1>about it? Right? So that's where you need to put

0:38:33.480 --> 0:38:37.720
<v Speaker 1>most of your money is and client attraction and building

0:38:37.719 --> 0:38:39.400
<v Speaker 1>your clients. But what does that look like is that

0:38:39.520 --> 0:38:43.760
<v Speaker 1>social media? That's then that's paying for advertising ads on

0:38:43.800 --> 0:38:47.920
<v Speaker 1>Facebook and social media platforms. Um, that's probably the biggest

0:38:47.920 --> 0:38:49.759
<v Speaker 1>thing that people are doing right now is actually paying

0:38:49.800 --> 0:38:52.560
<v Speaker 1>for ads. And that's the whole and and so you

0:38:52.600 --> 0:38:55.600
<v Speaker 1>also need to invest in yourself to learn those things,

0:38:55.719 --> 0:38:59.200
<v Speaker 1>to learn how to do them because again, as an entrepreneur,

0:38:59.600 --> 0:39:02.719
<v Speaker 1>you need to spend the majoy of your time generating sales, right,

0:39:02.719 --> 0:39:04.120
<v Speaker 1>And how do you do that? You run ads? Well,

0:39:04.120 --> 0:39:05.759
<v Speaker 1>are you gonna pay somebody to run the ads for you?

0:39:05.760 --> 0:39:08.239
<v Speaker 1>Are You're going to learn how to run the ad yourself? Right?

0:39:08.719 --> 0:39:10.520
<v Speaker 1>And you have to make sure that ads are quality

0:39:10.719 --> 0:39:13.000
<v Speaker 1>that people are going to look at. Yeah, and that's

0:39:13.040 --> 0:39:15.480
<v Speaker 1>a whole learning what ads work because there's data out there.

0:39:15.520 --> 0:39:18.160
<v Speaker 1>Like the people who teach how to run Facebook advertising,

0:39:18.200 --> 0:39:20.520
<v Speaker 1>they know what works. I mean, they're always testing, right,

0:39:20.560 --> 0:39:23.040
<v Speaker 1>because the ads have something they call ad fatigue. And

0:39:23.080 --> 0:39:24.920
<v Speaker 1>you can run an ad that's a hit for a

0:39:24.960 --> 0:39:26.600
<v Speaker 1>week and it's just boom and it's just hitting it,

0:39:26.640 --> 0:39:29.680
<v Speaker 1>and then after a week it stops working because people

0:39:29.840 --> 0:39:32.440
<v Speaker 1>have already seen they've seen it reaches a point where

0:39:32.840 --> 0:39:35.640
<v Speaker 1>fatigue sale. You got to change the Sometimes it's the headline,

0:39:35.680 --> 0:39:39.799
<v Speaker 1>sometimes it's the picture, sometimes it's the copy. All those

0:39:39.840 --> 0:39:42.960
<v Speaker 1>things get played with all the time. And Facebook advertising,

0:39:42.960 --> 0:39:45.759
<v Speaker 1>and so I tell people, like, everyone's not going to

0:39:45.800 --> 0:39:48.160
<v Speaker 1>be able to do just organic sales, right, that'd be

0:39:48.200 --> 0:39:50.080
<v Speaker 1>great if you could just start an Instagram and just

0:39:50.480 --> 0:39:53.320
<v Speaker 1>close up or whatever, you know. And everybody doesn't have

0:39:53.360 --> 0:39:56.560
<v Speaker 1>a platform of TV either, right, And I think sometimes

0:39:56.640 --> 0:40:00.000
<v Speaker 1>we see other celebrities on social media and their promote

0:40:00.000 --> 0:40:02.680
<v Speaker 1>stuff and the boom, but they have a platform and

0:40:02.719 --> 0:40:04.800
<v Speaker 1>their average person as an entrepreneur is not gonna have

0:40:04.840 --> 0:40:06.520
<v Speaker 1>a platform. So we're gonna have to pay. Or you

0:40:06.560 --> 0:40:09.359
<v Speaker 1>can partner with those, you know, people on social media

0:40:09.400 --> 0:40:12.239
<v Speaker 1>who do have a following, influencer marketing and stuff like that,

0:40:12.400 --> 0:40:14.640
<v Speaker 1>as well as as white you know of doing that

0:40:14.680 --> 0:40:16.680
<v Speaker 1>as well for advertising. That's another big thing people are

0:40:16.719 --> 0:40:20.600
<v Speaker 1>doing Facebook advertising and partnering with influencers who have a

0:40:20.640 --> 0:40:28.840
<v Speaker 1>proof and track record of, you know, pushing sales. What

0:40:28.920 --> 0:40:33.040
<v Speaker 1>else gonna say about Robbins embellished is that it was

0:40:33.280 --> 0:40:36.759
<v Speaker 1>ingenious that she has the satin inside to have, right,

0:40:36.840 --> 0:40:39.759
<v Speaker 1>that was like ingenious. Nobody's ever seen that before. It's

0:40:39.800 --> 0:40:42.399
<v Speaker 1>so necessary and needed expressly for black women and her hair.

0:40:43.480 --> 0:40:46.920
<v Speaker 1>So I was amazing, But that that was something that

0:40:47.520 --> 0:40:49.879
<v Speaker 1>wasn't out there in the market, and you feel that need.

0:40:50.360 --> 0:40:52.480
<v Speaker 1>Earlier today I was talking to Vicky and she was

0:40:52.480 --> 0:40:54.560
<v Speaker 1>telling me something that she's working on that's not out

0:40:54.600 --> 0:40:58.200
<v Speaker 1>there yet, and so she's filling a need. So a

0:40:58.239 --> 0:41:03.600
<v Speaker 1>lot of times I feel strongly about um people feeling

0:41:03.640 --> 0:41:06.480
<v Speaker 1>a need that is not already in the market. When

0:41:06.480 --> 0:41:09.120
<v Speaker 1>you're thinking about starting your own businesses, You're exactly right,

0:41:09.160 --> 0:41:10.719
<v Speaker 1>you want to fill a void. You kind of look

0:41:10.719 --> 0:41:13.399
<v Speaker 1>out there and you say, well, what's missing? Like there

0:41:13.440 --> 0:41:16.400
<v Speaker 1>may be a million hat companies, right, but what's missing

0:41:16.440 --> 0:41:19.800
<v Speaker 1>from hats for black women? We're so crazy about protecting

0:41:19.800 --> 0:41:21.600
<v Speaker 1>our hair from getting dry. I might add a satin

0:41:21.680 --> 0:41:25.960
<v Speaker 1>line that one little thing well differentiate you from everyone

0:41:26.000 --> 0:41:29.279
<v Speaker 1>else who's selling hats, and that becomes your hook or

0:41:29.280 --> 0:41:32.279
<v Speaker 1>your unique selling proposition called the usp that becomes your

0:41:32.320 --> 0:41:35.359
<v Speaker 1>thing and that is what you know pushes you out there.

0:41:35.760 --> 0:41:37.160
<v Speaker 1>And when we were talking about I was telling them

0:41:37.239 --> 0:41:39.880
<v Speaker 1>launching a company called Black Women Lifestyle. It's like a

0:41:39.920 --> 0:41:44.200
<v Speaker 1>supplement company with like meal replacement, protein shake. You know,

0:41:44.280 --> 0:41:47.279
<v Speaker 1>you range your reds, but there's nothing out there that

0:41:47.360 --> 0:41:51.200
<v Speaker 1>caters to the needs of Black women particularly. I was

0:41:51.239 --> 0:41:53.840
<v Speaker 1>telling her, we're deficient in vitamin D as a culture

0:41:53.920 --> 0:41:56.719
<v Speaker 1>Black people, right, and so if people to G n C,

0:41:57.000 --> 0:41:58.840
<v Speaker 1>they're just gonna have the normal amount of vitamin D.

0:41:59.040 --> 0:42:01.000
<v Speaker 1>I'm gonna add to that. I know our culture is

0:42:01.000 --> 0:42:04.360
<v Speaker 1>deficient in add more vitamin D to our stuff and

0:42:04.520 --> 0:42:06.879
<v Speaker 1>have something called supplement coming their caters to the needs

0:42:06.920 --> 0:42:09.319
<v Speaker 1>of Black women and things that we're deficient in. We

0:42:09.360 --> 0:42:10.880
<v Speaker 1>don't need all the sugar they put in G and

0:42:10.880 --> 0:42:13.320
<v Speaker 1>C because we're really supposed to diabetes and all that stuff.

0:42:13.520 --> 0:42:15.160
<v Speaker 1>So we were talking about how that feels a void

0:42:15.160 --> 0:42:16.920
<v Speaker 1>because I don't think anyone's ever done that from what

0:42:16.960 --> 0:42:20.440
<v Speaker 1>I see, cater specifically to the bodies are made up

0:42:20.760 --> 0:42:23.359
<v Speaker 1>so different. Things like that, You're exactly right, can help

0:42:23.600 --> 0:42:26.400
<v Speaker 1>when you enter the market do something different. And one

0:42:26.400 --> 0:42:28.600
<v Speaker 1>of the best things says, find out what everybody else

0:42:28.640 --> 0:42:31.440
<v Speaker 1>is doing and do the opposite, because anybody looks like

0:42:31.520 --> 0:42:34.120
<v Speaker 1>it's like the phone book, maybe yellow something, date myself,

0:42:34.120 --> 0:42:36.960
<v Speaker 1>but it's like pick a plumber, Like you open yellow,

0:42:37.400 --> 0:42:38.960
<v Speaker 1>it's like you need a pumber, Like how do you

0:42:39.000 --> 0:42:40.680
<v Speaker 1>know what you want to call? They all look the same,

0:42:41.120 --> 0:42:43.319
<v Speaker 1>and that's how it is. But now everybody's the same.

0:42:43.520 --> 0:42:45.160
<v Speaker 1>And when you get in business, you tend to look

0:42:45.200 --> 0:42:46.920
<v Speaker 1>at what everyone else is doing and you say, okay,

0:42:46.960 --> 0:42:48.840
<v Speaker 1>this is what I should be doing too, And everybody

0:42:48.880 --> 0:42:50.480
<v Speaker 1>does that, so they all look the same. So the

0:42:50.560 --> 0:42:52.319
<v Speaker 1>person who dares to do the opposite is the one

0:42:52.320 --> 0:42:55.439
<v Speaker 1>who's going to stand out and agree. And I feel

0:42:55.480 --> 0:42:59.239
<v Speaker 1>like us as black people were so creative, like we

0:42:59.320 --> 0:43:03.080
<v Speaker 1>make ship and kitchen all the time because we can't

0:43:03.080 --> 0:43:05.799
<v Speaker 1>find that at the store. Say whatever you want about

0:43:05.880 --> 0:43:10.560
<v Speaker 1>Kim Kardashian, but when I was younger, I remember cutting

0:43:11.200 --> 0:43:15.120
<v Speaker 1>my pantyhose or whatever because that had a slit in

0:43:15.160 --> 0:43:18.200
<v Speaker 1>my dress. And so you know, she just happened to

0:43:18.280 --> 0:43:21.759
<v Speaker 1>come out with it, you know, her skims shapewear. But

0:43:21.880 --> 0:43:24.200
<v Speaker 1>that's like the one, the one with the one that

0:43:24.600 --> 0:43:26.520
<v Speaker 1>done it. They've done it right now, why've done that

0:43:26.600 --> 0:43:29.120
<v Speaker 1>was a need? So you know, I want to encourage

0:43:29.120 --> 0:43:31.399
<v Speaker 1>anybody who's at home. You're you're creating your own thing,

0:43:31.520 --> 0:43:33.680
<v Speaker 1>You're making your own thing and your mama's kitchen, you're

0:43:33.680 --> 0:43:35.520
<v Speaker 1>about to burn it down. Whatever it is that you

0:43:35.600 --> 0:43:39.680
<v Speaker 1>can copton, you know you're probably using it for you,

0:43:39.920 --> 0:43:41.879
<v Speaker 1>but it also can feel a need for so many

0:43:41.880 --> 0:43:44.600
<v Speaker 1>other people. So get your business on. Absolutely, you gotta

0:43:44.640 --> 0:43:46.680
<v Speaker 1>start thinking that way like and then move with it.

0:43:46.719 --> 0:43:48.640
<v Speaker 1>Move with the idea because if you want somebody else

0:43:48.640 --> 0:43:50.840
<v Speaker 1>will can always be on your heels. You're gonna be

0:43:50.880 --> 0:43:57.839
<v Speaker 1>like I could have been. Vicky is saying that there

0:43:57.920 --> 0:44:02.000
<v Speaker 1>isn't anything in gn C that is specific for the

0:44:02.120 --> 0:44:06.160
<v Speaker 1>black community, is like, that's like mind blowing because it's like,

0:44:06.239 --> 0:44:09.799
<v Speaker 1>why why hasn't anything been created for us when it

0:44:09.840 --> 0:44:12.920
<v Speaker 1>comes to our vitamins and what we need, especially with

0:44:12.960 --> 0:44:16.120
<v Speaker 1>you we were talking about earlier, especially with COVID, so

0:44:16.280 --> 0:44:19.640
<v Speaker 1>you know, we we we saw what we were lacking

0:44:19.719 --> 0:44:21.840
<v Speaker 1>when it came to COVID and in the majority of

0:44:21.840 --> 0:44:25.040
<v Speaker 1>the people in hospital dying were black. So you know,

0:44:25.080 --> 0:44:27.560
<v Speaker 1>if we can always get vitamins and nutrients and things

0:44:27.600 --> 0:44:30.120
<v Speaker 1>that are going to help us up front, then that's

0:44:30.160 --> 0:44:33.400
<v Speaker 1>that's half the battle. Absolutely. I love it when it's

0:44:33.440 --> 0:44:34.960
<v Speaker 1>the launch on that. I don't know. I don't know

0:44:34.960 --> 0:44:41.600
<v Speaker 1>I'm right speaking those formulas to get it just right,

0:44:41.640 --> 0:44:43.520
<v Speaker 1>but I just you know, it's it's you know, we

0:44:43.600 --> 0:44:46.520
<v Speaker 1>have to pay attention to our bodies, our culture, what

0:44:46.719 --> 0:44:49.480
<v Speaker 1>runs in our genes and our genetics, and create products

0:44:49.480 --> 0:44:52.360
<v Speaker 1>that are healthier for the culture. Yeah. And I always

0:44:52.360 --> 0:44:54.680
<v Speaker 1>want to encourage people like feel don't feel like whatever

0:44:54.719 --> 0:44:58.799
<v Speaker 1>you're coming up with is stupid? Right, People always like, oh,

0:44:58.960 --> 0:45:02.200
<v Speaker 1>this is stupid our own nobody's gonna buy it, are

0:45:02.239 --> 0:45:05.800
<v Speaker 1>all I'm gonna waste my money. No, it's not stupid

0:45:06.239 --> 0:45:10.200
<v Speaker 1>unless it really is stupid. I think what happens is

0:45:10.200 --> 0:45:12.200
<v Speaker 1>you think it was like no, it was a no

0:45:12.280 --> 0:45:14.960
<v Speaker 1>brainer for you, and so you don't think anyone else

0:45:15.000 --> 0:45:16.640
<v Speaker 1>is gonna recognize. I mean, how many times if you

0:45:16.680 --> 0:45:18.279
<v Speaker 1>had a great idea and you think it's stupid and

0:45:18.400 --> 0:45:21.239
<v Speaker 1>people are like, oh my god. You know. So you

0:45:21.280 --> 0:45:23.680
<v Speaker 1>have to step outside of yourself. That's why it helps

0:45:23.680 --> 0:45:25.480
<v Speaker 1>to talk to other people you can bounce stuff off of,

0:45:25.520 --> 0:45:27.759
<v Speaker 1>because if we stay inside our own head, yeah we'll

0:45:27.760 --> 0:45:31.040
<v Speaker 1>go now. Yeah, now, what is your advice? For for

0:45:31.120 --> 0:45:34.160
<v Speaker 1>people who want to just you know, they get excited,

0:45:34.640 --> 0:45:36.799
<v Speaker 1>they're ready to be an entrepreneur. They got their little

0:45:36.800 --> 0:45:38.920
<v Speaker 1>five hundred dollars that investing in their little business that

0:45:39.000 --> 0:45:41.840
<v Speaker 1>get their business up and running, and they just don't

0:45:41.840 --> 0:45:44.040
<v Speaker 1>want to ask anybody for help. They don't want to

0:45:45.120 --> 0:45:48.000
<v Speaker 1>rely on anybody else. They don't want to you know,

0:45:48.040 --> 0:45:50.759
<v Speaker 1>they have decided that they're gonna do it all on

0:45:50.840 --> 0:45:55.560
<v Speaker 1>their own. What is your advice for those people? Yeah,

0:45:56.080 --> 0:45:57.799
<v Speaker 1>there's a lot of people like that. Know, I know,

0:45:58.160 --> 0:46:00.879
<v Speaker 1>you can't. You can't do it along there's asked. There's

0:46:00.880 --> 0:46:03.560
<v Speaker 1>many entrepreneurs who tried and they realize that they need

0:46:03.600 --> 0:46:06.439
<v Speaker 1>help from from getting the idea out of your head.

0:46:06.440 --> 0:46:08.200
<v Speaker 1>I mean, there's always something that you're not good at

0:46:08.200 --> 0:46:10.040
<v Speaker 1>in business. You may be the brains behind it, but

0:46:10.040 --> 0:46:11.960
<v Speaker 1>there's gonna be other aspects of the business that you're

0:46:11.960 --> 0:46:15.000
<v Speaker 1>not good at, whether it's the marketing that that. So

0:46:15.040 --> 0:46:17.319
<v Speaker 1>you have to bring other people in the fold to

0:46:17.440 --> 0:46:20.400
<v Speaker 1>execute everything right. You're not going to be the great marketer.

0:46:20.560 --> 0:46:22.799
<v Speaker 1>And I created the product, and I did the formulas

0:46:22.800 --> 0:46:24.799
<v Speaker 1>and I did that. Nobody does all them right. And

0:46:24.840 --> 0:46:27.759
<v Speaker 1>I think sometimes people don't even know where who to

0:46:27.840 --> 0:46:29.680
<v Speaker 1>go to or where to add like you know where

0:46:29.680 --> 0:46:32.000
<v Speaker 1>to ask for help. But sometimes it's like, okay, what

0:46:32.080 --> 0:46:33.920
<v Speaker 1>if you just go on your Facebook and put out

0:46:33.960 --> 0:46:37.080
<v Speaker 1>a post and say, hey, I have an idea of

0:46:37.320 --> 0:46:40.120
<v Speaker 1>you know X y Z. Is there anyone that can

0:46:40.280 --> 0:46:42.040
<v Speaker 1>you know, I can talk to you about. So it's

0:46:42.080 --> 0:46:44.640
<v Speaker 1>like sometimes it's like where they say clothes mouths don't

0:46:44.680 --> 0:46:50.360
<v Speaker 1>get fed. So it's just as simple as going to Facebook,

0:46:50.400 --> 0:46:53.440
<v Speaker 1>making a post and see you might have one person respond,

0:46:53.520 --> 0:46:56.040
<v Speaker 1>but that one person might point you in the right

0:46:56.080 --> 0:46:59.799
<v Speaker 1>direct shade. So open your mouth and ask I see

0:46:59.800 --> 0:47:03.080
<v Speaker 1>it out of people sometimes say I have a business

0:47:03.840 --> 0:47:08.120
<v Speaker 1>and my friends, my family don't support me, and you know,

0:47:08.200 --> 0:47:11.120
<v Speaker 1>I get so much support from stronger yes, but I

0:47:11.120 --> 0:47:13.400
<v Speaker 1>can't believe my friends don't support me, my family and

0:47:13.440 --> 0:47:17.080
<v Speaker 1>I'm so angry and they're so in That kind of

0:47:17.160 --> 0:47:20.960
<v Speaker 1>disappoints them to the point where it, you know, makes

0:47:21.040 --> 0:47:24.360
<v Speaker 1>them shut down. Yeah, like shutting down because they're looking

0:47:24.400 --> 0:47:27.760
<v Speaker 1>for the people around and support them. That's huge. It's huge.

0:47:27.920 --> 0:47:30.239
<v Speaker 1>Having coached people for so many years, it's like one

0:47:30.239 --> 0:47:32.399
<v Speaker 1>of the number one things they talk about, the lack

0:47:32.440 --> 0:47:35.000
<v Speaker 1>of supports from a spouse. Typically a lot of the

0:47:35.040 --> 0:47:37.560
<v Speaker 1>times from a spouse, people tell them that they're silly,

0:47:37.680 --> 0:47:39.640
<v Speaker 1>don't leave your job or whatever, and that you know

0:47:39.760 --> 0:47:41.720
<v Speaker 1>it does a lot of people will never get started

0:47:41.800 --> 0:47:43.920
<v Speaker 1>or they'll give up because of that. So I always

0:47:43.920 --> 0:47:46.880
<v Speaker 1>tell people this, everyone's not going to get support and

0:47:46.960 --> 0:47:49.880
<v Speaker 1>it is what it is. You can't make anybody support you, right, Yes,

0:47:50.120 --> 0:47:52.360
<v Speaker 1>so you have to be your number one cheerleader, you

0:47:52.440 --> 0:47:53.399
<v Speaker 1>know what I mean. You have to be a number

0:47:53.400 --> 0:47:56.560
<v Speaker 1>one and strangers will egg you on and and and

0:47:56.560 --> 0:47:59.239
<v Speaker 1>and push you before the people who you think are

0:47:59.280 --> 0:48:01.360
<v Speaker 1>supposed to but people you think are supposed to the

0:48:01.680 --> 0:48:05.640
<v Speaker 1>kind of don't want to say ahead, they hate and

0:48:05.800 --> 0:48:08.040
<v Speaker 1>they're fine if if they're here and you're here, right,

0:48:08.239 --> 0:48:11.480
<v Speaker 1>you have the potentially go here, right, they don't then

0:48:11.640 --> 0:48:14.160
<v Speaker 1>let you blow up and then they're trying to want

0:48:14.160 --> 0:48:17.799
<v Speaker 1>to be alone. Just take you, just take people lest Yeah,

0:48:19.120 --> 0:48:20.719
<v Speaker 1>you know, I think, yeah, I think you just have

0:48:20.800 --> 0:48:23.640
<v Speaker 1>to keep it moving and you have to focus on

0:48:23.800 --> 0:48:26.879
<v Speaker 1>those that support you. And you know, if people don't

0:48:26.880 --> 0:48:28.920
<v Speaker 1>support you like you, just don't let that stop you

0:48:28.960 --> 0:48:31.920
<v Speaker 1>and get and you know, cause hang ups and stuff.

0:48:32.200 --> 0:48:34.680
<v Speaker 1>Don't let that stuffing at all. Yeah, all right, So

0:48:34.760 --> 0:48:37.399
<v Speaker 1>Vicky We're about to wrap this up, but I would

0:48:37.480 --> 0:48:40.640
<v Speaker 1>love a couple of tips just for anybody who's a

0:48:40.840 --> 0:48:44.040
<v Speaker 1>wants to give up, be doesn't understand how to grow,

0:48:44.800 --> 0:48:47.239
<v Speaker 1>or if like you, you you are the bomb dot

0:48:47.280 --> 0:48:50.600
<v Speaker 1>com and you your business is booming, Like, what would

0:48:50.600 --> 0:48:52.640
<v Speaker 1>you tell those people? Yeah, so the people's businesses are

0:48:52.640 --> 0:48:54.080
<v Speaker 1>booming and they want to go to the next level,

0:48:54.760 --> 0:48:57.799
<v Speaker 1>invest in scaling up, you know, core capital. If you're

0:48:57.800 --> 0:49:00.200
<v Speaker 1>find yourself stuck in a cycle, that's for sure the

0:49:00.239 --> 0:49:05.040
<v Speaker 1>person who wants to um you're just starting out. Consistency,

0:49:05.320 --> 0:49:08.320
<v Speaker 1>staying at it, and understanding that it does not happen overnight.

0:49:08.320 --> 0:49:11.080
<v Speaker 1>No matter what you see on social media. Social media

0:49:11.120 --> 0:49:14.920
<v Speaker 1>is a fantasy land. Have the people saying their entrepreneurs

0:49:14.960 --> 0:49:16.799
<v Speaker 1>still got jobs that you just don't know they're going

0:49:16.840 --> 0:49:19.600
<v Speaker 1>to work every day, you know what I mean, Or

0:49:19.640 --> 0:49:24.520
<v Speaker 1>that they're living in their mom's. Yeah, so you have

0:49:24.640 --> 0:49:27.239
<v Speaker 1>to understand, like looking at other people can really make

0:49:27.280 --> 0:49:29.480
<v Speaker 1>you feel like you're so far behind the eight balls

0:49:29.480 --> 0:49:32.799
<v Speaker 1>everyone else is balling. Understand that what you're looking at

0:49:32.840 --> 0:49:35.120
<v Speaker 1>isn't true, right, that's number one. So you just have

0:49:35.200 --> 0:49:36.880
<v Speaker 1>to stay consistent at the things that are going to

0:49:36.920 --> 0:49:39.440
<v Speaker 1>grow your business and understand and have the expectation that

0:49:39.520 --> 0:49:42.000
<v Speaker 1>it's not real. Businesses don't flourish overnight. Every once in

0:49:42.000 --> 0:49:44.680
<v Speaker 1>a while somebody gets lucky and blows up overnight. Anything

0:49:44.719 --> 0:49:48.200
<v Speaker 1>else is going to take time, so we have realistic expectations.

0:49:48.239 --> 0:49:50.759
<v Speaker 1>That's the biggest thing that you can do. Inconsistency is

0:49:50.800 --> 0:49:52.480
<v Speaker 1>just the key. There's gonna be aspects of your business

0:49:52.480 --> 0:49:55.359
<v Speaker 1>that you cannot stand doing, but usually things you can't

0:49:55.400 --> 0:49:57.040
<v Speaker 1>stand doing are the ones that are going to grow

0:49:57.080 --> 0:50:00.320
<v Speaker 1>your business. Right but unfortunately right So, I mean I

0:50:00.400 --> 0:50:02.400
<v Speaker 1>can say just you know something Viggie that you would

0:50:02.400 --> 0:50:04.399
<v Speaker 1>talk to me about. It's like I have to talk

0:50:04.440 --> 0:50:06.960
<v Speaker 1>about my business like all the time. I should be

0:50:07.000 --> 0:50:10.280
<v Speaker 1>talking about embellished all the time. I should be posting

0:50:10.280 --> 0:50:12.840
<v Speaker 1>on the time. I should be you know, making little videos.

0:50:13.120 --> 0:50:15.879
<v Speaker 1>And for me, it's just I'm the type I'm like, oh,

0:50:15.920 --> 0:50:20.839
<v Speaker 1>I don't want to get on people's nerves. Yeah yeah,

0:50:21.600 --> 0:50:26.719
<v Speaker 1>your Instagram, but you're you're building, you have a following

0:50:26.760 --> 0:50:29.080
<v Speaker 1>in your building and you're engaging with people. And I

0:50:29.160 --> 0:50:30.200
<v Speaker 1>used to tell people all the time they were like

0:50:30.239 --> 0:50:32.040
<v Speaker 1>I didn't know. I didn't want to sell anything, you know,

0:50:32.160 --> 0:50:34.400
<v Speaker 1>or speakers, they get on stage and they speak and

0:50:34.400 --> 0:50:36.759
<v Speaker 1>they have the crowds clapping her hands, but they didn't

0:50:36.760 --> 0:50:38.160
<v Speaker 1>want to sell a product. But then when they get

0:50:38.160 --> 0:50:39.759
<v Speaker 1>off the stage, all these people run up to them

0:50:39.760 --> 0:50:41.360
<v Speaker 1>and go, do you have anything I can buy? Do

0:50:41.400 --> 0:50:42.799
<v Speaker 1>you have a product? In a book? There? Like, oh

0:50:42.840 --> 0:50:45.600
<v Speaker 1>my god, I felt so stupid because if you if

0:50:45.640 --> 0:50:47.839
<v Speaker 1>you have something and people like you know what you're

0:50:47.840 --> 0:50:49.719
<v Speaker 1>talking about, they're going to want to invest in what

0:50:49.760 --> 0:50:52.000
<v Speaker 1>you have. Absolutely, and so you sit there some people

0:50:52.040 --> 0:50:55.120
<v Speaker 1>are like, I had no idea. So it's your job

0:50:55.200 --> 0:50:58.520
<v Speaker 1>as a business owner to promote your business. It's absolutely

0:50:58.520 --> 0:51:01.600
<v Speaker 1>your job. It's not about bragging or people thinking, oh, like,

0:51:01.760 --> 0:51:03.799
<v Speaker 1>those people are gonna talk about your regardless. You've got

0:51:03.800 --> 0:51:06.520
<v Speaker 1>to let everybody know about that, right, yes, yes, of

0:51:06.160 --> 0:51:09.560
<v Speaker 1>course you heard. You heard my shady moment, that that

0:51:09.960 --> 0:51:13.120
<v Speaker 1>direct message that I read. So those people are always

0:51:13.120 --> 0:51:15.160
<v Speaker 1>gonna hate on no matter what you do, right, they

0:51:15.200 --> 0:51:18.520
<v Speaker 1>don't care. And you can't give strangers and haters that

0:51:18.600 --> 0:51:21.239
<v Speaker 1>much power to shut you down, all right, money, that

0:51:21.280 --> 0:51:23.800
<v Speaker 1>sounds kind of ridiculous. Somebody you don't know, through social

0:51:23.800 --> 0:51:29.640
<v Speaker 1>media was able to shut your coins. Now, and my

0:51:29.719 --> 0:51:32.439
<v Speaker 1>number one takeaway from what you've said, is like, you

0:51:32.480 --> 0:51:35.840
<v Speaker 1>definitely have to be your number one fan, your number

0:51:35.840 --> 0:51:39.000
<v Speaker 1>one supporter because in the journey of whatever business you're

0:51:39.000 --> 0:51:42.359
<v Speaker 1>trying to start and and roll with, people gonna tell

0:51:42.360 --> 0:51:45.799
<v Speaker 1>you know all the time, and you have to be

0:51:46.000 --> 0:51:49.719
<v Speaker 1>your fan fan of yourself enough to keep yourself motivated

0:51:49.760 --> 0:51:53.040
<v Speaker 1>to keep going because the nose are coming like fullforcement,

0:51:53.120 --> 0:51:55.920
<v Speaker 1>and the supports from others isn't guaranteed. It's right if

0:51:55.920 --> 0:51:57.719
<v Speaker 1>you have it, but everybody doesn't have it. Right. When

0:51:57.760 --> 0:51:59.480
<v Speaker 1>you believe and you have that feeling in you're good,

0:51:59.760 --> 0:52:01.640
<v Speaker 1>you're going to get you'll get more nose. But when

0:52:01.640 --> 0:52:03.719
<v Speaker 1>you get that one fact that yes, it's going to

0:52:03.840 --> 0:52:07.640
<v Speaker 1>be all that you ever needed. A couple of things

0:52:07.640 --> 0:52:09.400
<v Speaker 1>before we go, because I know you said marketing is

0:52:09.440 --> 0:52:12.719
<v Speaker 1>really big. What would you say, what percent of someone's

0:52:12.800 --> 0:52:15.279
<v Speaker 1>budget just to give people an idea, do you think

0:52:15.320 --> 0:52:20.880
<v Speaker 1>typically should go towards marketing sixty to eighty much as

0:52:20.880 --> 0:52:24.680
<v Speaker 1>you got hot, Yeah, because you have to spend money.

0:52:24.719 --> 0:52:27.319
<v Speaker 1>You have to. It's like lead acquisition, like the cost

0:52:27.360 --> 0:52:29.120
<v Speaker 1>of a customer. And as you get data, you start

0:52:29.160 --> 0:52:30.960
<v Speaker 1>to learn how much does it acquire for me to

0:52:30.960 --> 0:52:33.160
<v Speaker 1>get a customer in my business? And then you know,

0:52:33.239 --> 0:52:34.840
<v Speaker 1>and then how much do I have to charge? And

0:52:34.840 --> 0:52:37.759
<v Speaker 1>then how can I make my average order value higher? So,

0:52:37.880 --> 0:52:39.719
<v Speaker 1>you know, with the cosmetic line, I don't want people

0:52:39.719 --> 0:52:42.040
<v Speaker 1>to come and buy one lipsticks and put together bundles

0:52:42.440 --> 0:52:44.160
<v Speaker 1>and you know, to make people buy more than one,

0:52:44.280 --> 0:52:47.560
<v Speaker 1>right to make the marketing dollars pay off. Right, So

0:52:47.600 --> 0:52:49.080
<v Speaker 1>if I spent, if I spent a certain amount of

0:52:49.120 --> 0:52:51.080
<v Speaker 1>money to market, I don't want you to come that

0:52:51.120 --> 0:52:53.040
<v Speaker 1>one person to come and buy one lipstick because I'm

0:52:53.040 --> 0:52:55.000
<v Speaker 1>not really gonna profit from that. But if I can

0:52:55.040 --> 0:52:57.200
<v Speaker 1>push them and get them to buy something of higher value,

0:52:57.239 --> 0:52:59.239
<v Speaker 1>that's when you profit and make your money back from

0:52:59.239 --> 0:53:02.680
<v Speaker 1>the marketing. That yeah, that's awesome. And for people, you know,

0:53:02.719 --> 0:53:05.960
<v Speaker 1>I used Shopify for my business, and I can say

0:53:06.160 --> 0:53:11.399
<v Speaker 1>Shopify as an awesome platform because they offer so many resources, yes,

0:53:11.480 --> 0:53:14.920
<v Speaker 1>oh my god, so many as we have, yes, but

0:53:15.160 --> 0:53:19.000
<v Speaker 1>but they have so many like tutorials and webinars and

0:53:19.000 --> 0:53:21.239
<v Speaker 1>stuff like that. So just as a business owner, like

0:53:21.360 --> 0:53:23.960
<v Speaker 1>seek information, you know what I mean, So as much

0:53:24.000 --> 0:53:26.960
<v Speaker 1>time as you spend creating your product or whatever, like,

0:53:27.040 --> 0:53:29.600
<v Speaker 1>you need to spend that much time also just doing research,

0:53:29.880 --> 0:53:33.400
<v Speaker 1>seeking research and seeking information and understand that and getting

0:53:33.480 --> 0:53:35.319
<v Speaker 1>new customers is something you always have to do, but

0:53:35.440 --> 0:53:38.600
<v Speaker 1>also getting people to become repeat customers because it's just cheaper,

0:53:38.719 --> 0:53:40.960
<v Speaker 1>more cost effective to keep the same person buying back

0:53:41.000 --> 0:53:42.960
<v Speaker 1>because they already trust you and no one like your product,

0:53:43.400 --> 0:53:45.680
<v Speaker 1>versus having to start all over again with wooing somebody

0:53:45.680 --> 0:53:47.239
<v Speaker 1>new to come in the door because it costs money

0:53:47.280 --> 0:53:51.440
<v Speaker 1>to do that. That was key, and that was optimizing

0:53:51.480 --> 0:53:55.040
<v Speaker 1>your website and making your website to the point where

0:53:55.160 --> 0:53:59.440
<v Speaker 1>it's it's doing things to make the customer actually carry

0:53:59.440 --> 0:54:01.080
<v Speaker 1>all the way through the check out. There's things that

0:54:01.120 --> 0:54:03.000
<v Speaker 1>you can do to optimize the website to make sure

0:54:03.000 --> 0:54:05.760
<v Speaker 1>you're getting as many people as possible to actually purchase

0:54:05.920 --> 0:54:07.799
<v Speaker 1>all the way through, right, and you can you can

0:54:07.880 --> 0:54:10.719
<v Speaker 1>check the back into your website to see how many

0:54:10.719 --> 0:54:12.560
<v Speaker 1>people drop off in the middle of itself because they

0:54:12.560 --> 0:54:14.879
<v Speaker 1>probably got frustrated because I had to click too many

0:54:14.880 --> 0:54:17.120
<v Speaker 1>too many times. So you have to arrange things on

0:54:17.160 --> 0:54:19.719
<v Speaker 1>your site. So there's always ways to optimize and squeeze

0:54:19.719 --> 0:54:23.040
<v Speaker 1>more money and get someone to carry all the way through. Yes,

0:54:23.960 --> 0:54:26.960
<v Speaker 1>before we go, Vicky, um, can you please tell everyone

0:54:27.160 --> 0:54:29.920
<v Speaker 1>where they can find you? What you know? I know

0:54:30.080 --> 0:54:32.239
<v Speaker 1>you have a lot of information and people might be

0:54:32.280 --> 0:54:35.200
<v Speaker 1>reaching out to you. Absolutely. Yeah. You can find me

0:54:35.200 --> 0:54:37.560
<v Speaker 1>on all the social media platforms at vicky irvan v

0:54:37.640 --> 0:54:40.520
<v Speaker 1>I c K I I r v I N I

0:54:40.640 --> 0:54:43.400
<v Speaker 1>love it to love it. So that's Facebook, Instagram and

0:54:43.440 --> 0:54:49.239
<v Speaker 1>the Twitter twittery well, thank you so much. This has

0:54:49.280 --> 0:54:53.160
<v Speaker 1>been a wonderful business episode of Reasonably Shady. And all

0:54:53.200 --> 0:54:55.359
<v Speaker 1>I can say is, you know, in this next week,

0:54:55.440 --> 0:54:58.160
<v Speaker 1>live your life either reasonable or shady. Yes, yes, and

0:54:58.200 --> 0:55:01.320
<v Speaker 1>send us your questions at what up at reasonably Shady,

0:55:01.360 --> 0:55:04.359
<v Speaker 1>Send us your business questions, whatever your advice questions, whatever

0:55:04.360 --> 0:55:06.200
<v Speaker 1>it might be, your shady questions. If you want us

0:55:06.200 --> 0:55:10.280
<v Speaker 1>to reach your shady comment, we might and we're gonna

0:55:10.200 --> 0:55:17.600
<v Speaker 1>last yes indeed, alright, see you next week. People's Reasonably

0:55:17.640 --> 0:55:21.480
<v Speaker 1>Shady is a production of the Black Affect podcast Network.

0:55:21.800 --> 0:55:24.600
<v Speaker 1>For more podcasts from our Heart Radio, visit the I

0:55:24.719 --> 0:55:27.880
<v Speaker 1>Heart Radio app, Apple podcast, or wherever you listen to

0:55:27.920 --> 0:55:31.040
<v Speaker 1>your favorite shows, and you can connect with us on

0:55:31.080 --> 0:55:39.480
<v Speaker 1>social media at Robin Dixon, ten, Giselle Briant, and Reasonably Shady.