Speaker 1: Welcome to Reasonably Shady, a production of The Black Effect
Speaker 1: Podcast Network and I Heart Radio. Hello and welcome back
Speaker 1: to Reasonably Shady. I'm your Girl, Jazelle Bryant and I
Speaker 1: am Robin Dixon. Thank you again for being here with
Speaker 1: Yes indeed, yes, indeed, and you know what we we
Speaker 1: would be remiss if we didn't say that the Real
Speaker 1: Housewives of Potomac premiered and anybody who did not watch
Speaker 1: it is a loser. I mean, I think everybody watched it.
Speaker 1: There's no losers in the world because everyone watched it.
Speaker 1: And we're on episode two now, yes, yes, into two
Speaker 1: episodes and enjoying and having fun and unfortunately we can't
Speaker 1: talk about it. Yes, we're not gonna talk about it,
Speaker 1: but we just appreciate all the love we got, so
Speaker 1: much social media love. Um and y'all are like here
Speaker 1: for Potomac this season, So we just want to say
Speaker 1: thank you. Yes, yes, yes, thank you, thank you, thank you,
Speaker 1: and of course thank you for listening to reason Reasonably Shady.
Speaker 1: Yes that means you just could not get enough of us,
Speaker 1: all right, So we have our reasonably Shady Moment of
Speaker 1: the week. Do you have one? Because you forgot I think,
Speaker 1: yes I do. So I had one that I was
Speaker 1: going to share last week and I forgot it, so
Speaker 1: now I remembered it, so I'm just gonna share it.
Speaker 1: So my reasonably shady moment went to my scale, as
Speaker 1: in your what you would you stand on to determine
Speaker 1: your weight? Oh lord, oh lord, you stand on? So
Speaker 1: I usually weighed myself every day, but when I went
Speaker 1: out of town, I was gone for like a whole
Speaker 1: seven days, and I didn't weigh myself for those seven days.
Speaker 1: So then when I came home and I stepped on
Speaker 1: the scale, the scale was like, bitch, where you been
Speaker 1: at because you weigh because you are six pounds heavier. Okay,
Speaker 1: So the shale escaping all the food you ate shade
Speaker 1: the scale shady? Okay, Okay, the scale is shady because
Speaker 1: it missed me and it was like just trying to, like,
Speaker 1: you know, get in my head. So, yes, I was
Speaker 1: six pounds heavier when I got back from vacation. Okay,
Speaker 1: So I mean, are you doing anything about it or
Speaker 1: do you care? I'm like down three down three okay,
Speaker 1: So do you swear by the scale? Because I heard
Speaker 1: you're not supposed to live by the scale. So I
Speaker 1: weighed myself all the time. And I know people say, oh,
Speaker 1: you know you don't want to go by that because
Speaker 1: you could, like you know, your muscle could weigh differently,
Speaker 1: right whatever, Yeah all that, but no, I like every
Speaker 1: day after I eliminate in the morning, and I want
Speaker 1: you all to know I'm probably probably too much information.
Speaker 1: Robin has a whole elimination plan and schedule daily. Yes,
Speaker 1: I'm very regular, and if it gets interrupted, I'm very angry. Yes,
Speaker 1: um so I think one time she was angry at
Speaker 1: me and I don't know how I interrupted that, but okay, yes, yes, yes,
Speaker 1: so the scale, So yes, I get on the scale
Speaker 1: like every day, just so I know like where I am.
Speaker 1: And if I see it like creeping up, I'm like, oh, shoot,
Speaker 1: you gotta do something. You gotta tailor back. Okay, you
Speaker 1: gotta push back from the table, as my father would
Speaker 1: scale shady scale, shady scale. Al right, so my reasonably
Speaker 1: shady moment. And I normally don't do this because this
Speaker 1: is not what I'm into. I really am not into
Speaker 1: negativity on social media, right, yeah, yeah, you kind of
Speaker 1: just mind your business. You keep it moving, keep you
Speaker 1: post pretty pictures and you and you and keep it pushing,
Speaker 1: keep it moving. Yes, yes, yes, However, um, this one
Speaker 1: in particular, Oh, I was on I was on the
Speaker 1: Instagram and my d M. Okay, and this one in
Speaker 1: particular was like, this is not only shady, this might
Speaker 1: be valent. This might be I need to go to
Speaker 1: c I A and you need a restraining order. I
Speaker 1: might need a restraining order against this said person. Okay. So,
Speaker 1: and by the way, y'all people out there who are
Speaker 1: just trolls and hated y'all funny to me. I get
Speaker 1: a good key keyp I crack up, crack off, and
Speaker 1: then you say like, well you did you really spend
Speaker 1: your time to like type my name in write something
Speaker 1: really mean and nasty like you don't like me, but
Speaker 1: you're here, yes, very strange. Okay. So I'm gonna read
Speaker 1: it to you all because this person is shady slash psychotic. Okay.
Speaker 1: And I'm not even gonna tell you who they are
Speaker 1: because we're not gonna give them any energy like that.
Speaker 1: But just know that this is what's going on in
Speaker 1: my d M s sometimes to see the penis pictures
Speaker 1: or this. Okay, are you already Okay, your soul is
Speaker 1: so ugly. You're a dumb old, dry bitch home who
Speaker 1: need to be beat within an inch of your life. Damn,
Speaker 1: I couldn't do me how you do those? First of all,
Speaker 1: where's your grammar? Okay, but that's the whole other story. Okay,
Speaker 1: I couldn't do me how you do those other women,
Speaker 1: because I would put you in a coma bitch girls,
Speaker 1: she told you. Listen, y'all, people that define the time
Speaker 1: to write this nonsense. Y'all funny to me. Just know,
Speaker 1: like you're not hurting our feelings. No, you're making us laugh. Okay,
Speaker 1: but you Instagram stalk control. You are my shady moment
Speaker 1: of the Yes that yes, that's scary. That's psycho. That's
Speaker 1: not even shady. That's psychotic. That's psychotic. But you know,
Speaker 1: y'all can have at it, you know, if y'all want
Speaker 1: to send more feel free. But y'all, y'all got problems.
Speaker 1: Y'all got issues. Has anyone ever made you feel like
Speaker 1: you wanted to send a message like that? Never? Like,
Speaker 1: not even Donald Trull like never. Okay, Oh my gosh.
Speaker 1: All right, so we've got so many hot topics this week.
Speaker 1: We've got hot topics. We've got our business guru who's
Speaker 1: here with us. So we've got a whole lot going on.
Speaker 1: Because the title of this episode is get your hustle on. Okay,
Speaker 1: get your hustle on. We know about that, yes, So
Speaker 1: before we start talking about getting your hustle on, okay,
Speaker 1: a couple of things, A couple of things robbing and
Speaker 1: this is like when I saw this in the news,
Speaker 1: I thought about you immediately, all right, um, because you
Speaker 1: know your your your boots wan and wanted to play
Speaker 1: basketball and you know he's a coach and blah blah blah. Okay.
Speaker 1: So the US Olympic team, right, they are currently scrimmaging
Speaker 1: the basketball team. Yes, yes, the US men's basketball team
Speaker 1: is currently scrimmaging and getting in my right to play
Speaker 1: in the Olympics to represent the United States of America.
Speaker 1: And they suck. They've lost several games. I know what
Speaker 1: they lost to Nigeria, yes, okay. And I understood that
Speaker 1: they lost Nigeria because they lost a brother. They lost,
Speaker 1: they lost like some other brothers. Have never in my
Speaker 1: life heard of Nigeria having a good basketball team. Was
Speaker 1: it Nigeria or Jamaica? I think it was Nigeria. Okay, okay,
Speaker 1: but they kind of game a pass Nigeria. You don't
Speaker 1: get a pass for losing to Nigeria. You don't like that.
Speaker 1: No offense to Nigerians. But like Nigeria has in my
Speaker 1: like as far as I've never had a strong national
Speaker 1: basketball team. How many Nigerians are in the NBA? Probably
Speaker 1: not one? Yeah, but I mean right that Sergey Goop
Speaker 1: guy who I want to marry, that is he from from?
Speaker 1: Is he like Cameroon? Let it? Let her? Now? I'm
Speaker 1: looking for him, okay, I'm looking for who I think
Speaker 1: is sexy, like a nice draft, nice piece of chocolates.
Speaker 1: Yeahs type pants? Yeah right, but how do you know
Speaker 1: he wears type hands? Anyway? I look at packages and
Speaker 1: the package is right, okay, be delivered to my house?
Speaker 1: Package good? All right? And then the second time they
Speaker 1: lost was to austra Australia. That's when I was like,
Speaker 1: y'all done, y'all good play. That's the thing Australia I
Speaker 1: understood more than I understood Nigeria, Like Nigeria was like
Speaker 1: what the that was? W tf? Australia understand there are
Speaker 1: actually a number of good professional Australians. Okay, yeah, so,
Speaker 1: I mean, but still that should not be happening, not
Speaker 1: when you have the likes of like Kevin Durant, Bradley Bill,
Speaker 1: like these men that are making hundreds of millions of
Speaker 1: dollars to play in the NBA, Like that is definitely
Speaker 1: not okay. It's not okay. And I'm here to say
Speaker 1: y'all right now, the US men's basketball team is being
Speaker 1: shady and y'all better reasonably get it together before the
Speaker 1: big starts. You know, they're they're gonna get it together.
Speaker 1: But I feel like, I mean, are we saying, like,
Speaker 1: are they telling us something like they need Lebron or
Speaker 1: something like worse, they need braun Bron, they need Lebron.
Speaker 1: They might even need to get people that have have
Speaker 1: retired bring back Michael Jordan, Jordan with his knees that
Speaker 1: are all messed up. Think but you know what, I
Speaker 1: think it's telling of just where the game of basketball
Speaker 1: is right now, because you will you do see more
Speaker 1: and more international players in the league, and I think
Speaker 1: it's just showing you that basketball is becoming the talent
Speaker 1: level is becoming a little more like even the field
Speaker 1: is even and out um so well, maybe it's a
Speaker 1: sign of the times. But if y'all don't get it together,
Speaker 1: we know that Stephen A. Smith will talk about you
Speaker 1: are really bad. And I'm bringing him up. And he's
Speaker 1: the commentator on ESPN because he was backlash demolished. Everybody
Speaker 1: came for him because he talked about the Japanese guy. Okay,
Speaker 1: so there's a Japanese baseball player. I can't remember who
Speaker 1: he plays for. I'm gonna say to doctor place in
Speaker 1: the MLB. Okay, yes he's in. He plays baseball and
Speaker 1: he can't speak English. Oh okay, but the he's like
Speaker 1: the best person on the team. Okay, and so when
Speaker 1: he does interviews or whatever, I guess there has to
Speaker 1: be a translator. And Steven A. Smith's position is like, look,
Speaker 1: we're not going to rally behind somebody like Bryce Harper.
Speaker 1: We're not gonna rally behind somebody. We rally behind Bryce
Speaker 1: because he's an American boy and he can do press
Speaker 1: and we can get behind that. So Stephen A. Smith
Speaker 1: is like, we can't get behind this because he's Japanese
Speaker 1: and he don't speak English, and so yeah, he's not us.
Speaker 1: So he's pretty much saying like so this player is
Speaker 1: like really good, he's the best. Okay, so he's saying
Speaker 1: like I don't care how good he is, Like I'm
Speaker 1: never gonna give him any He's saying he can't be
Speaker 1: a franchise player. He can't be a Michael Jordan for
Speaker 1: that for the baseball team, he can't. And Okay, So
Speaker 1: this is a tough one because it makes sense when
Speaker 1: you talk about it, but it sounds very racist. It
Speaker 1: sounds very racist, And maybe he was coming from an
Speaker 1: aspect of like, you know, when it comes to a
Speaker 1: marketing standpoint, you know where those players are. You know,
Speaker 1: you have the Lebrons who are you know, they're the
Speaker 1: face of Nike and they're doing all, you know, all
Speaker 1: the ads and media appearances and stuff. I think he's
Speaker 1: maybe coming from that standpoint versus like just letting his
Speaker 1: play speak for itself. It's like almost like two different things.
Speaker 1: But I don't kind of I don't even understand, Like
Speaker 1: why does steven A even have to say this exactly? See,
Speaker 1: I need to read more about this. I don't want
Speaker 1: to sound I just want to say that he always
Speaker 1: is borderline. I'm wrong. So he got backlash, Yes, huge,
Speaker 1: I guess it's okay, let's let's flip it. If we
Speaker 1: were in Japan and you had an American player that
Speaker 1: couldn't speak Japanese, how would the like with that play?
Speaker 1: But he was the best player in the league, you
Speaker 1: probably feel certain kind of way. I see that, you
Speaker 1: know what I mean? I don't know, like I I
Speaker 1: we we're on a fence on this, when y'all we're
Speaker 1: on a fence on this. But I can't say that.
Speaker 1: We're always quick to like jump down people's throats for
Speaker 1: like saying what sounds to be politically incorrect stuff. But
Speaker 1: you know, maybe he was his brain was just thinking
Speaker 1: was going somewhere else. I'm gonna give him a pass
Speaker 1: because I met him actually, and he knows how to
Speaker 1: wear a suit. He looked really good. Doesn't really look
Speaker 1: good on TV, but he looked really good in that suit.
Speaker 1: I know. It's it was very strang yes, from that
Speaker 1: that that tie was tied right, the shirt was right,
Speaker 1: that that suit laid on his body very right. Yes,
Speaker 1: But that's where he's like a good suit, Okay, good suit. Yes,
Speaker 1: a man with a suit on that does something for me.
Speaker 1: So my next man, you better know how to wear
Speaker 1: a suit anybody, because we got some men that listen. Okay,
Speaker 1: all right, so we're gonna stay on the look. Instead
Speaker 1: of sending your dick pics to sell, send your soup picks. Yes, yes,
Speaker 1: you might actually get a response. Alright, So we're gonna
Speaker 1: stay on the baseball theme a little a little longer
Speaker 1: because Drake decided to woo his current girlfriend by buying
Speaker 1: out Dodgers Stadium and like having people come and like
Speaker 1: give them this fine tablecloth meal, fine dining experience, Yes,
Speaker 1: at a baseball stadium. That if any man did that
Speaker 1: to me, I would be like, this is not turning
Speaker 1: me on, right, And I'm sorry, isn't. Didn't Kanye West
Speaker 1: proposed to Kim Kardashian at the Dodger Stadium. You're stealing
Speaker 1: Kanye's b Like, hello, the original something else? Can find
Speaker 1: something else. I unless the woman really liked baseball and
Speaker 1: the Dodgers, like if that meant something to her. But Drake,
Speaker 1: be a little original, be original, and um for that,
Speaker 1: we say, once again, yeah, just stick to music. I
Speaker 1: would rather him take the money that he spent on
Speaker 1: renting Dodger Stadium and buy me like a whole bunch
Speaker 1: of stuff. You or the girl he's dating. Oh, I'm
Speaker 1: sorry if I was her, yes, okay, but side note,
Speaker 1: I got a little t inside tea. So he met
Speaker 1: her because I think Drake it sponsored her son's basketball team. Okay,
Speaker 1: I'm getting a yeso here from our director of operations. Guys.
Speaker 1: We do have a director of operations. Her name is
Speaker 1: Carly and she's with us all the time. And she
Speaker 1: said to us, this is totally aside note. She's like,
Speaker 1: what is my title? Like, I'm here all the time
Speaker 1: and I'm doing everything for you guys. And I was like,
Speaker 1: dun Dune director of operations, that was your title. I
Speaker 1: gave that to her. Oh I thought she came up
Speaker 1: with that. No, I gave that to her. And she's
Speaker 1: she's been doing so much more for us now just
Speaker 1: because she got a title. So you know, just word
Speaker 1: to the wise, just get people titles. Okay. So anyway,
Speaker 1: the tea is that he found this woman because he's
Speaker 1: sponsoring this um I think this club basketball all team.
Speaker 1: I think the boy's name is Amari Bailey. The t
Speaker 1: is Amari Bailey is completely embarrassed by his mother dating
Speaker 1: Drake because all of his friends founding him They're like,
Speaker 1: but have you seen his mom? She's like a hot
Speaker 1: Instagram model. I didn't want to say that. I was
Speaker 1: gonna let you say, big boobies, big booty. She's typical
Speaker 1: looking it up for Instagram. Yeah, she looked like the
Speaker 1: last one that was a stripper that he had the baby. Yeah,
Speaker 1: very similar. Yes, yes, he has a type. He has
Speaker 1: a type. He found the type, and the son is embarrassed.
Speaker 1: I'm the son. I'm just I probably would be more.
Speaker 1: I would probably think it was cool that my mom
Speaker 1: was dating Drake, but I probably would be just embarrassed
Speaker 1: that now all these eyes are on my mom right
Speaker 1: and they're all commenting on her having a fatty, right
Speaker 1: exactly because my kids, I don't have a fatty. But
Speaker 1: if if I'm like showing any type of skin, They're like, um,
Speaker 1: where are you going, like want me to go around
Speaker 1: in a mum Like listen, boy, moms have a hard
Speaker 1: time out here. I wouldn't know, but you know, Robin's
Speaker 1: boys beat her up, Oh my god, like pieces. But
Speaker 1: but you know what, so this is what I really
Speaker 1: love about them. They prefer me all natural, So like
Speaker 1: if I have makeup on, they'll be like why do
Speaker 1: you have all that makeup on? And then when I
Speaker 1: take it off, they're like, Okay, that's so much better. Really, yeah,
Speaker 1: so I love that. I love that too. They just
Speaker 1: want their mom to be just you know, fresh face friends,
Speaker 1: like one of their friends. They I mean, they want
Speaker 1: me to look like their friends so I can like
Speaker 1: wrestle with them. Oh okay, yes, just something we don't
Speaker 1: do over here in the girl house. Okay, So a
Speaker 1: couple more things that like really inspired me. So Alison Felix,
Speaker 1: she's actually another Olympiad partnered with Althia' is that how
Speaker 1: you saying? Oh, athletic athleta to make sure that women
Speaker 1: who are Olympiads Olympiads Olympics like Olympiads Olympians Olympians have
Speaker 1: childcare at the Olympics. Fantastic. So they're putting up two dollars.
Speaker 1: She is a black woman and she's doing some black
Speaker 1: girl magic, right, yes, well, you know, I think, um
Speaker 1: correct me if I'm wrong, But I feel like when
Speaker 1: she was pregnant, wasn't she dropped by Nike or something
Speaker 1: because she was pregnant or something like that, or she
Speaker 1: had when she had her baby, she was dropped, So
Speaker 1: she definitely went through some sort of like issues when
Speaker 1: it comes to being a mother, and so this is
Speaker 1: a great way to support these athletes and say you
Speaker 1: know you have support. Yes, she is our black Girl,
Speaker 1: Magic Girl of the Week. Yes, and like, I'm sorry,
Speaker 1: anyone who can push a baby out and then go
Speaker 1: run in the Olympics. Hello, And she's what she's like,
Speaker 1: she's in her thirties, right, Yes, I mean that's awesome.
Speaker 1: So props to her, Props to her, Props to her.
Speaker 1: Another guy, I hate to talk about it's fifty cent.
Speaker 1: You don't like Curtis Jackson. Um, he just comes for
Speaker 1: people on I feel like he's like a bully. Yeah,
Speaker 1: he's a big fat bully And I don't like to
Speaker 1: talk about what we're gonn talk about him today because
Speaker 1: he's actually on the right side of right this time. Yes,
Speaker 1: So Lego, No, Lego didn't come out with it, Okay,
Speaker 1: I'm sorry, Lego did not. Okay. So there's a gun
Speaker 1: out there that has that looks like Lego covering it
Speaker 1: and it looks very child friendly, right, but it's I
Speaker 1: can show it to the camera. Yes, it is very
Speaker 1: child friendly, right, it looks child friendly. It looks like
Speaker 1: something a kid would play with because it's colorful, it
Speaker 1: looks like legos. Yes, let's see look at this. Yes,
Speaker 1: it's literally oh my god, it's horrible. It is horrible. Okay,
Speaker 1: can we see this? Look at this? Yes, why would
Speaker 1: anyone even think let's make a gun that looks like
Speaker 1: a toy that a kid would play with. That's absolutely horrible.
Speaker 1: And this is a glock. And for one, I'd stand
Speaker 1: in the streets. A glock can really kill you. This
Speaker 1: is a Block nineteen firearm. Yeah. The U. S gun
Speaker 1: company Copra Precision said it's customized Block weapon nickname I
Speaker 1: mean named Block nineteen was developed to highlight the pure
Speaker 1: enjoyment of the shooting sports. That's disgusting. The Danish toymaker
Speaker 1: Lego wrote the company, demanding that it stopped producing the weapon,
Speaker 1: which is covered in what looks like Lego bricks. Right, yeah,
Speaker 1: this is problematic, that's probably. But VIGGI sent brought it out,
Speaker 1: you know, he said, look at he brought attention to this. Okay, yeah,
Speaker 1: he said, look at it. This is not cool. And
Speaker 1: I I once again, Curtis Jackson's not my friend. He's
Speaker 1: in your good graces. But that's good he brought attention
Speaker 1: to it. Hopefully this gun does not see the light
Speaker 1: of day, yes, because that's a disaster waiting to happen. One.
Speaker 1: It's like, no matter how diligent parents try to try
Speaker 1: to be and protect their kids or something like that,
Speaker 1: sometimes you cannot. You like, you can't protect your kids
Speaker 1: from that. No, you can't. And and let's say a
Speaker 1: kid was out playing in I don't know, a field
Speaker 1: or something, because we've had this happen and they were
Speaker 1: holding that, right, they're going to get shot by the point,
Speaker 1: or they're holding a gun that looks like they're holding
Speaker 1: a toy that looks like that, that looks like that,
Speaker 1: they're going to get shot. And then the police are like, well,
Speaker 1: I don't know if that's that's a real, If that's
Speaker 1: real and right, it's terrible now, So just keep the
Speaker 1: damn guns black and heavy and keep it moving like
Speaker 1: and keep him out of people's hands that should not
Speaker 1: have them. Right, Yes, all these people are here. Okay,
Speaker 1: one last thing, guys, Because I was traveling, and I
Speaker 1: you know, when I travel i'd like to watch a
Speaker 1: little Netflix and get that in. So I watched this
Speaker 1: show called Something Something Pop. Our director of operations gonna
Speaker 1: look it up because I can't remember what it was.
Speaker 1: It's something something pop, right, so Google that's something Something Pop.
Speaker 1: R and um. This particular episode was about Tea paying
Speaker 1: and what he did to the music industry because everything.
Speaker 1: I was very upset with him because he introduced Autoto
Speaker 1: to the world and he really didn't yang that was
Speaker 1: the song. Okay, So they showed the history of it,
Speaker 1: and to be quite honest, Share kind of introduced auto tunes.
Speaker 1: Remember that song do you Believe? After Love? After Love?
Speaker 1: After Love? Yes? You so long story? Shut um? Something
Speaker 1: Something Pop is really called This Is Yes Yes, Okay.
Speaker 1: The show on Netflix, guys, it's called This Is Pop.
Speaker 1: And okay, So I'm building up to the story here.
Speaker 1: So te Pain recently came out and said he is
Speaker 1: so angry with all of these rappers out here right
Speaker 1: now because they all sound the same. There's no originality,
Speaker 1: you can't tell them apart, and he's sick of it. Okay,
Speaker 1: I agree, Okay, hold on, hold on, But before we
Speaker 1: get there, I want you all to understand the genesis
Speaker 1: of why Tea Paine is so angry. Tea Paine started
Speaker 1: auto tunes so that he could be different, so that
Speaker 1: he could have a different sound. And now they're all
Speaker 1: doing auto tune, and well no, and now he's saying,
Speaker 1: I y'all were sothing ad at me because I did
Speaker 1: auto tune. But I did that so that I could
Speaker 1: have a career, right, And and so now we get,
Speaker 1: you know, I don't know, twenty years later, and all
Speaker 1: y'all still sound the same again, So all the tune
Speaker 1: or not? Right, So I think that's a okay. I
Speaker 1: would say the music today all sounds the same. It's
Speaker 1: the same, like like and that's that's women rappers and
Speaker 1: men rappers sounds the same. But I feel like I
Speaker 1: sound like my dad, honestly, like because I remember being
Speaker 1: young and I was, you know, love the music back then,
Speaker 1: and my father would be like, oh, this music is trash.
Speaker 1: It all sounds the same. Who's who? Like, I don't know,
Speaker 1: you know, this is just terrible. There's no talent, they're not.
Speaker 1: So I feel like it's just like for us, as
Speaker 1: we get older and as t pain gets older, the
Speaker 1: music does not sound the same as what we enjoyed
Speaker 1: it to be. So okay, okay, I can give you
Speaker 1: that but just kind of come up with different names
Speaker 1: because I don't know a little baby from a dumb baby,
Speaker 1: from Grandma baby, from who baby win Baby, Like, I
Speaker 1: can't figure it out that. There's that, there's the meat goals.
Speaker 1: I can't really figure them out either. There it's just
Speaker 1: come up with some different names. There's money bag Yo,
Speaker 1: g Herbo and little little Vert. I mean the thing
Speaker 1: like one of those things I love to do. You know.
Speaker 1: I'm always on a road trip when I'm with um,
Speaker 1: you know, for the basketball team, and I have all
Speaker 1: the kids in the car and I'm like, Okay, guys,
Speaker 1: who is this? Who's better? So we'll literally like listen
Speaker 1: to like a playlist of little Baby, and then we'll
Speaker 1: listen to a playlist of Baby, and then we'll have
Speaker 1: a debate like yeah, no, we liked the baby like that.
Speaker 1: So I think I think I can't remember which one.
Speaker 1: I can't say A little Baby just came out with
Speaker 1: that song with Kirk Franklin, that gospel song with Kirk
Speaker 1: Franklin for Space Jam love it that. I do love that,
Speaker 1: and you know I'm a Kirk fan. See that our
Speaker 1: reaction was different. I think it's like we put it on.
Speaker 1: We were like, oh, it's a new song, and we
Speaker 1: put it on me like next, Yeah, it was positive
Speaker 1: and uplifting, Rob, I don't want to hear that. And
Speaker 1: your kids don't want to be positive and uplifted. They
Speaker 1: want to hear shake your booty, that booty fatty fatty
Speaker 1: pop that booty fatty. Okay, my kids do not want
Speaker 1: to listen to the aut alright, alright, we digress. Okay,
Speaker 1: We've got some serious business happening on this episode, and
Speaker 1: it is called the business of Business. So wait, before
Speaker 1: you keep talking, I want to say. We got a
Speaker 1: comment one day that was like, you know, we we
Speaker 1: we we like to have fun, laugh, joke. We talked
Speaker 1: about all different types of stuff and someone was like,
Speaker 1: you all need to talk about stuff of substance, like
Speaker 1: business and this and that another. And I'm like, damn,
Speaker 1: like can you be patient? Started here? Yes, this is
Speaker 1: episode what eight whatever? Next a minute, we're gonna we're
Speaker 1: gonna talk about a variety of things, some being fun
Speaker 1: and trivial, right right. That was like the first twenty minutes, yes,
Speaker 1: and some being actually use useful for your life. And
Speaker 1: I want to say, also, I want to read this
Speaker 1: one comment that I got, but I've had people say
Speaker 1: like thank you for you know, just brightening my day. Right,
Speaker 1: So if we can just write in someone's day by
Speaker 1: being ourselves and being silly, then that's what we're gonna do.
Speaker 1: Mission accomplished. Mission. But I'm sorry, it's okay to the
Speaker 1: It's okay, yes, the topic because the topic is get
Speaker 1: your hustle on, and we're gonna talk about the business
Speaker 1: of businesses and being an entrepreneur and just getting your
Speaker 1: grind on. So we have an expert with us today. Yes, um,
Speaker 1: we have somebody who actually knows a whole lot more
Speaker 1: about business than Robin and I do, which speaks of
Speaker 1: volumes because we got our business hustle on. Are you
Speaker 1: going to introduce her? Yes? Okay, Will Okay. So, first
Speaker 1: of all, Vicky Irvin is my friend. I actually met
Speaker 1: her on a business level. You probably actually if you
Speaker 1: go back to season three where she was pre isn't
Speaker 1: during my entrepreneurship event, my My She Is Empowered event
Speaker 1: where I was talking about entrepreneurship and women and all
Speaker 1: that good stuff, Because I myself was very interested in
Speaker 1: being an entrepreneur and I kind of sought out Vicky
Speaker 1: for help and advice, and I thought, oh my gosh,
Speaker 1: so many other women want this same advice. So um,
Speaker 1: Vicky has been a great resource for me when it
Speaker 1: comes to business. Um, so I'm gonna read her bio
Speaker 1: real quick. Vicky Irvin is a business consultant and expert
Speaker 1: marketer for six and seven figure business owners and entrepreneurs.
Speaker 1: Her very first entrepreneurial endeavor created a multimillion dollar business
Speaker 1: within twelve months. Vicky has consulted with over two thousand
Speaker 1: people and celebrities on how to increase their own wealth,
Speaker 1: boost their profits, and employee marketing strategies that few have
Speaker 1: been exposed to. The success of Vicky's consulting business is
Speaker 1: built on her targeted focus of dream client attraction, sales conversion,
Speaker 1: and branding. She teaches both online and direct mail marketing
Speaker 1: using a diverse array of cutting edge advertising methods. She
Speaker 1: is the creator and founder of the s w L
Speaker 1: Cosmetics Collection, a full service cosmetics company in Line that
Speaker 1: has sold worldwide and caters to women of color. So everyone,
Speaker 1: welcome Vicky Irvin to the stage. Vicky, thank you so
Speaker 1: much for joining us, Thank you for having me. You
Speaker 1: have been such a valuable resource to me, um, whether
Speaker 1: it's just motivating me to start my business. You've been
Speaker 1: very helpful with my Facebook ads. It's like anytime I
Speaker 1: have a question about business, I'm like calling Vicky, like
Speaker 1: what should I do? You know, what do you recommend? Um?
Speaker 1: She's been an amazing resource for me. So thank you
Speaker 1: for being here. Yeah, so Vicky's about to drop some
Speaker 1: knowledge people, So get your pen in your paper, get ready.
Speaker 1: I know we have a list of questions, but I
Speaker 1: think the first thing to say, like, first of all,
Speaker 1: there's I would assume with our listeners there are a
Speaker 1: number of people listening. One there's people who are not
Speaker 1: entrepreneurs but would love to be one or would always here.
Speaker 1: You know this talk about having multiple streams of income
Speaker 1: and you might have your nine to five, but they
Speaker 1: might have dreams to start their own business. So we
Speaker 1: have those types of people. We have other people who
Speaker 1: do have their own business and you know, hopefully they're
Speaker 1: successful flourishing. But as a business owner, I can say myself,
Speaker 1: you're always looking to learn more and you're always looking
Speaker 1: to be like motivated, re energized. And then you might
Speaker 1: have people who are entrepreneurs but are struggling. So how
Speaker 1: do you how what advice would you give for somebody
Speaker 1: who's they have their nine to five but they want
Speaker 1: to start their side hustle, but they're scared to like
Speaker 1: jump out there and take that leap. First, let me
Speaker 1: say this, like, I think there's a lot of pressure
Speaker 1: for people to be entrepreneurs today, and every body doesn't
Speaker 1: have to be an entrepreneur. It's like with social media,
Speaker 1: is like everyone has their own business and you're looking like, well,
Speaker 1: what's wrong with me? But you don't have to be
Speaker 1: an entrepreneur. I think sometimes people kind of put this
Speaker 1: slant on it where if you're not an entrepreneur, then
Speaker 1: you're like failing in life, and that's not so. Some
Speaker 1: people really enjoy what they do at work in the
Speaker 1: nine to five in their job, and that's fine. So
Speaker 1: a lot of people sometimes feel pressure for that. But
Speaker 1: for the person who does have that, you know that
Speaker 1: curiosity like what can I do? I want to do
Speaker 1: something else? Or I hate my job? What can I
Speaker 1: do a lot of times most entrepreneurs end up getting
Speaker 1: into a business that they're kind of already have some
Speaker 1: type of expertise, and they don't really say, oh, well,
Speaker 1: I want to be at this. I want to be
Speaker 1: at that. They already have some type of skill set
Speaker 1: of background. Is something. Even if you're like an accounting network,
Speaker 1: you might want to start your own accounting business. It
Speaker 1: usually pops off from there, right, So if someone's looking
Speaker 1: to do something different, is it first starts with what? What?
Speaker 1: What are you good at? Because you have to be
Speaker 1: good at something or I feel like you have to
Speaker 1: feel it. You have that passion. Yeah, I have a
Speaker 1: passion for it because you're gonna work hard. You're gonna
Speaker 1: work hard than you're nine o five as an entrepreneur.
Speaker 1: Like all this stuff about or making money in my
Speaker 1: sleep and all this stuff, A lot of that is
Speaker 1: just marketing because think about it, nine o five, you
Speaker 1: can shut off at five o'clock. Entrepreneur never all. So
Speaker 1: there's a reality to it, and you have to be
Speaker 1: able to distinguish like the fantasy and the marketing hype
Speaker 1: of entrepreneurship versus the real hard work that it takes.
Speaker 1: And if you fail and you have nothing else to
Speaker 1: fall back on, you know that that check is not
Speaker 1: coming every week like you're nine five. You know you
Speaker 1: might be eating beans one week, right, So you have
Speaker 1: to be really realistic about um putting in the work
Speaker 1: and the grind that it takes the start of business.
Speaker 1: But I would definitely say to think about what you're
Speaker 1: already good at. That's the greatest starting point. To think
Speaker 1: about what you already have a skill set, and how
Speaker 1: can you build a business around that, versus just randomly saying, oh,
Speaker 1: I think I want to do this, or I think
Speaker 1: that I know a lot of people say that they
Speaker 1: get the fear sets in yes when they feel like,
Speaker 1: oh my gosh, I have to have X amount of
Speaker 1: dollars to start my business. I have to have like
Speaker 1: this huge number, right, And so that fear sets in,
Speaker 1: like I'm never gonna have that number to start my business.
Speaker 1: But I always say like just start yeah right, yeah, yeah,
Speaker 1: So okay, here's a little reality on that. You are
Speaker 1: gonna need some coins, right, You're gonna need your points.
Speaker 1: But my thing is this, like stay at your nine
Speaker 1: to five and fund your business with the money that
Speaker 1: you're getting from your nine to five. A lot of
Speaker 1: people say, oh, just step out there and go for it.
Speaker 1: You don't need a plan B. There's never a plan
Speaker 1: B for me. It's only eight. I'm like, no, I'm
Speaker 1: more like to keep your plan. B. When I started
Speaker 1: my first business, I was I stayed at work. I
Speaker 1: was making so much money. I was still showing up
Speaker 1: to work, and I had all these radio ads coming
Speaker 1: on like because I was I was teaching will to
Speaker 1: stay investing at the time, but I was still showing up.
Speaker 1: One day, my boss came and it was like, you
Speaker 1: don't think I hear you all a little. He's like,
Speaker 1: why are you still working here? And I'd like, freeze
Speaker 1: me because I think we all, you know, we're bred
Speaker 1: to go to work and stay there and you know,
Speaker 1: get your pension and your security. I was, I was
Speaker 1: scared to leave, even though I was making more money
Speaker 1: in a month that I was all year. Right, but
Speaker 1: it's still a way to fund your business. So I
Speaker 1: don't quit. Don't say I'm going to use my life
Speaker 1: saving support into this new thing. Be smart about it,
Speaker 1: you know what I mean. Expand your nine of five
Speaker 1: and gradually build that right and and some um. When
Speaker 1: I give advice, which I'm not an expert, but one
Speaker 1: thing that I like to tell people is don't start
Speaker 1: a business and then think like, oh, I'm just going
Speaker 1: to be making so much money right away, Like actually
Speaker 1: start like really small goals for yourself. Like even if
Speaker 1: it's like, okay, I just want to make two hundred,
Speaker 1: and then you make that two hundred and the okay,
Speaker 1: now I want to make two dollars. And I think
Speaker 1: sometimes it's like we get caught up in seeing people
Speaker 1: on social media and they're like, oh, I started my
Speaker 1: business and I made a million dollars and they're like
Speaker 1: showing you screenshots like their account. It's a it's a
Speaker 1: right for that. For that, I always say, you know,
Speaker 1: grow as you go, yes, and the money that you
Speaker 1: get always invested back, put it back into the business,
Speaker 1: right and then just grow as you go, and you
Speaker 1: don't have to remember this with every Hugh Like, you know,
Speaker 1: we had to decide how many excus we were going
Speaker 1: to start, and that's expensive. You know, if you want
Speaker 1: to start with um, ten items that you're going to
Speaker 1: sell at one time, where you have to get all
Speaker 1: ten of those made manufacturer distributed, it costs a lot
Speaker 1: of money. So you know, the thought was like we'll
Speaker 1: just grow as we go and add more to the line. Um.
Speaker 1: That's that's one way to do it, because yeah, don't
Speaker 1: get caught up in the social media lie game, and
Speaker 1: it was a good What you were saying, Robin is
Speaker 1: good because you need to see what's possible. If it's
Speaker 1: just two hundred dollars, it gives you the confidence to say, wow,
Speaker 1: like somebody bought my thing they really wanted, and that
Speaker 1: motivates you to keep So just those small winds go
Speaker 1: a long way and keeping you going forward. Right, So
Speaker 1: what industry do you feel like people should stay away from?
Speaker 1: And then what do you think would be great for
Speaker 1: them to start a business. And I don't necessarily think
Speaker 1: there's any particular industry you should stay away from. My
Speaker 1: biggest thing is like a lot of people always say, well,
Speaker 1: the market is so saturated, there's so much competition, But
Speaker 1: if you do the numbers, we only need a certain
Speaker 1: amount of customers to make our own money. Like everyone
Speaker 1: you know with the cosmetic line, Like you know, everyone
Speaker 1: doesn't want to buy Finty, everyone doesn't want to buy Mac,
Speaker 1: everyone doesn't want to buy the big ones. People say, oh,
Speaker 1: everyone has a cosmetic company, but when they find the
Speaker 1: one that they love, they're gonna stick there. And I
Speaker 1: don't need the same amount of customers as Rihanna. You
Speaker 1: know what, I mean, and so don't worry about market
Speaker 1: competition because no one person can service everybody in the world.
Speaker 1: That's why we always see McDonald's and Burger King by
Speaker 1: each other, like my we we don't say, oh the
Speaker 1: god are so many Burger Kings. It's saturated, you know
Speaker 1: what I mean. There's competitions so many restaurants because no
Speaker 1: one restaurant can service all the people, you know what
Speaker 1: I mean. So actually, if you think about it, if
Speaker 1: you see an industry that's saturated, it's saturated because there's
Speaker 1: money to be made there. So it's actually good to dream. Okay,
Speaker 1: Vicky Droppings some knowledge. So for people who okay, so
Speaker 1: say someone has a product idea, um and they're looking
Speaker 1: for manufacturers, I feel like that is where people a
Speaker 1: lot of people might stop because like where do you
Speaker 1: find manufacturers? Where do you how do you know which
Speaker 1: ones are reputable and trustworthy? And you know that. To me,
Speaker 1: it's like I have tons of ideas of products that
Speaker 1: I would like to, you know, do or get into,
Speaker 1: but I'm like I don't. I just don't even know
Speaker 1: where to go, you know, like like is there a
Speaker 1: trick or is there a resource or something people have
Speaker 1: for different industries. Like I see out there people you
Speaker 1: see people selling like their vendorless and stuff like yeah,
Speaker 1: and I I don't know there's like vendorless Like say
Speaker 1: you want to go into selling, like like you want
Speaker 1: to open air or hair? You know the hair here, Well,
Speaker 1: where do you get the good hair front? You know
Speaker 1: what avengers that you go to who you know are
Speaker 1: already tested, improven. So a lot of times people who
Speaker 1: are already established, we'll sell their vendor list and you
Speaker 1: know that you can see that they're already a good
Speaker 1: business that's going on, and they'll give you their vendor
Speaker 1: list for that's good. Yeah, okay, and that makes it.
Speaker 1: I always felt like the whole manufacturing process was just overwhelming. Right,
Speaker 1: you can get so stuck and being overwhelmed that you quit, Yeah,
Speaker 1: that you quit. Yeah, And so what we can't do
Speaker 1: is entrepreneurs and it's and it's hard. It's to struggle.
Speaker 1: Of the time is let like a little hang ups
Speaker 1: shut you down, because there's always going to be something
Speaker 1: where you're like I don't get that, I can't get that.
Speaker 1: I don't get that, and it will stop you. You'll
Speaker 1: get distracted and you'll go do something else. But you
Speaker 1: just have to push through those things. Um, you know,
Speaker 1: it's it's not the end of the world. It's not
Speaker 1: the hardest thing you're gonna have to face in your business.
Speaker 1: You can find a freaking manufacturer, right, But people are
Speaker 1: actually they are. They're selling their vendor list and they
Speaker 1: already are in business using these people, and it's it's
Speaker 1: kind of a way to find like it's like a
Speaker 1: referral almost. It's like I didn't know anything about one
Speaker 1: a long time ago because I thought I wanted to
Speaker 1: open a clothing boutique and so I opened a vendor
Speaker 1: list of clothing manufacturers. Yeah, but I've never did anything
Speaker 1: with it. Okay, So you have businesses that are seasoned,
Speaker 1: they've been around for a while, how and they're they're
Speaker 1: stuck in not being able to grow. What what advice
Speaker 1: would you give? Yeah, So that's the phase where you're
Speaker 1: trying to scale up and that's a doozy. I'm not
Speaker 1: gonna laugh because you know, we talked about putting the
Speaker 1: money back in the business, and then what happens is
Speaker 1: like you've reached this point where the demand gets higher
Speaker 1: and you're not used to putting out that much money.
Speaker 1: To get the product back in, and you're like, I
Speaker 1: want to fulfill the demand, but where is the money
Speaker 1: going to come from? You get stuck in this cycle, right,
Speaker 1: And so that's where people start to look at getting funding,
Speaker 1: you know what I mean, getting funding or partnering with people. Okay,
Speaker 1: that's a good way to grow. It's a good way
Speaker 1: to grow otherwise, and if you don't like take the
Speaker 1: plunge and fix that problem, you're gonna stay stuck in
Speaker 1: a circle. So it's it's always the push pull of
Speaker 1: oh my god, people want this stuff, demand so high,
Speaker 1: but I can't keep the product coming in as much,
Speaker 1: and you're not have talked about this definitely yea, And
Speaker 1: I feel her on that. It's like, I don't want
Speaker 1: to order like a million of this, even though you
Speaker 1: know good and well the trick on the sellout every time,
Speaker 1: they're still cling to this thing. But what if I don't,
Speaker 1: I'm stuck with this in and then when I don't
Speaker 1: have inventory, I'm sitting staggered and you're missing out on sales,
Speaker 1: and you're missing out on sale. So you're basically telling
Speaker 1: Rob and she needs to partner with someone or get
Speaker 1: some funding, or get some funding or or get some
Speaker 1: help or or or take the plunge and just like
Speaker 1: put all the money over there. Because you've been that,
Speaker 1: like with your hat business for a while. You know
Speaker 1: how you're stuff. You have a little bit of um,
Speaker 1: you know, data to tell you how your stuff is
Speaker 1: gonna flow. And you know like, Okay, if I if
Speaker 1: I spend more to get more product, and I know
Speaker 1: I'm going to sell this because when I keep doing this,
Speaker 1: I sell out and then I'm not making any money
Speaker 1: and everyone's mad at me because I'm sold out. They're
Speaker 1: sitting waiting like I always sold out, and then you
Speaker 1: lose customers. Yeah, I call that sales prevention. Yeah, I definitely,
Speaker 1: I've definitely been in that hamster wheel. I'll say. Um.
Speaker 1: But I guess another issue for people who are stuck
Speaker 1: in their businesses is the marketing aspect or you know,
Speaker 1: getting the word out or get or getting new customers.
Speaker 1: So you know, they might have the product sitting or
Speaker 1: they might have you know, they if they're offering services,
Speaker 1: like they're waiting for someone to call them. So what
Speaker 1: do we do in that situation? So marketing is like
Speaker 1: to me, a business owner entrepreneur needs to spend the
Speaker 1: majority of their time on marketing. Already know you have
Speaker 1: a great product, We already know people want it, it's good.
Speaker 1: But how you're gonna let you know more people know
Speaker 1: about it? Right? So that's where you need to put
Speaker 1: most of your money is and client attraction and building
Speaker 1: your clients. But what does that look like is that
Speaker 1: social media? That's then that's paying for advertising ads on
Speaker 1: Facebook and social media platforms. Um, that's probably the biggest
Speaker 1: thing that people are doing right now is actually paying
Speaker 1: for ads. And that's the whole and and so you
Speaker 1: also need to invest in yourself to learn those things,
Speaker 1: to learn how to do them because again, as an entrepreneur,
Speaker 1: you need to spend the majoy of your time generating sales, right,
Speaker 1: And how do you do that? You run ads? Well,
Speaker 1: are you gonna pay somebody to run the ads for you?
Speaker 1: Are You're going to learn how to run the ad yourself? Right?
Speaker 1: And you have to make sure that ads are quality
Speaker 1: that people are going to look at. Yeah, and that's
Speaker 1: a whole learning what ads work because there's data out there.
Speaker 1: Like the people who teach how to run Facebook advertising,
Speaker 1: they know what works. I mean, they're always testing, right,
Speaker 1: because the ads have something they call ad fatigue. And
Speaker 1: you can run an ad that's a hit for a
Speaker 1: week and it's just boom and it's just hitting it,
Speaker 1: and then after a week it stops working because people
Speaker 1: have already seen they've seen it reaches a point where
Speaker 1: fatigue sale. You got to change the Sometimes it's the headline,
Speaker 1: sometimes it's the picture, sometimes it's the copy. All those
Speaker 1: things get played with all the time. And Facebook advertising,
Speaker 1: and so I tell people, like, everyone's not going to
Speaker 1: be able to do just organic sales, right, that'd be
Speaker 1: great if you could just start an Instagram and just
Speaker 1: close up or whatever, you know. And everybody doesn't have
Speaker 1: a platform of TV either, right, And I think sometimes
Speaker 1: we see other celebrities on social media and their promote
Speaker 1: stuff and the boom, but they have a platform and
Speaker 1: their average person as an entrepreneur is not gonna have
Speaker 1: a platform. So we're gonna have to pay. Or you
Speaker 1: can partner with those, you know, people on social media
Speaker 1: who do have a following, influencer marketing and stuff like that,
Speaker 1: as well as as white you know of doing that
Speaker 1: as well for advertising. That's another big thing people are
Speaker 1: doing Facebook advertising and partnering with influencers who have a
Speaker 1: proof and track record of, you know, pushing sales. What
Speaker 1: else gonna say about Robbins embellished is that it was
Speaker 1: ingenious that she has the satin inside to have, right,
Speaker 1: that was like ingenious. Nobody's ever seen that before. It's
Speaker 1: so necessary and needed expressly for black women and her hair.
Speaker 1: So I was amazing, But that that was something that
Speaker 1: wasn't out there in the market, and you feel that need.
Speaker 1: Earlier today I was talking to Vicky and she was
Speaker 1: telling me something that she's working on that's not out
Speaker 1: there yet, and so she's filling a need. So a
Speaker 1: lot of times I feel strongly about um people feeling
Speaker 1: a need that is not already in the market. When
Speaker 1: you're thinking about starting your own businesses, You're exactly right,
Speaker 1: you want to fill a void. You kind of look
Speaker 1: out there and you say, well, what's missing? Like there
Speaker 1: may be a million hat companies, right, but what's missing
Speaker 1: from hats for black women? We're so crazy about protecting
Speaker 1: our hair from getting dry. I might add a satin
Speaker 1: line that one little thing well differentiate you from everyone
Speaker 1: else who's selling hats, and that becomes your hook or
Speaker 1: your unique selling proposition called the usp that becomes your
Speaker 1: thing and that is what you know pushes you out there.
Speaker 1: And when we were talking about I was telling them
Speaker 1: launching a company called Black Women Lifestyle. It's like a
Speaker 1: supplement company with like meal replacement, protein shake. You know,
Speaker 1: you range your reds, but there's nothing out there that
Speaker 1: caters to the needs of Black women particularly. I was
Speaker 1: telling her, we're deficient in vitamin D as a culture
Speaker 1: Black people, right, and so if people to G n C,
Speaker 1: they're just gonna have the normal amount of vitamin D.
Speaker 1: I'm gonna add to that. I know our culture is
Speaker 1: deficient in add more vitamin D to our stuff and
Speaker 1: have something called supplement coming their caters to the needs
Speaker 1: of Black women and things that we're deficient in. We
Speaker 1: don't need all the sugar they put in G and
Speaker 1: C because we're really supposed to diabetes and all that stuff.
Speaker 1: So we were talking about how that feels a void
Speaker 1: because I don't think anyone's ever done that from what
Speaker 1: I see, cater specifically to the bodies are made up
Speaker 1: so different. Things like that, You're exactly right, can help
Speaker 1: when you enter the market do something different. And one
Speaker 1: of the best things says, find out what everybody else
Speaker 1: is doing and do the opposite, because anybody looks like
Speaker 1: it's like the phone book, maybe yellow something, date myself,
Speaker 1: but it's like pick a plumber, Like you open yellow,
Speaker 1: it's like you need a pumber, Like how do you
Speaker 1: know what you want to call? They all look the same,
Speaker 1: and that's how it is. But now everybody's the same.
Speaker 1: And when you get in business, you tend to look
Speaker 1: at what everyone else is doing and you say, okay,
Speaker 1: this is what I should be doing too, And everybody
Speaker 1: does that, so they all look the same. So the
Speaker 1: person who dares to do the opposite is the one
Speaker 1: who's going to stand out and agree. And I feel
Speaker 1: like us as black people were so creative, like we
Speaker 1: make ship and kitchen all the time because we can't
Speaker 1: find that at the store. Say whatever you want about
Speaker 1: Kim Kardashian, but when I was younger, I remember cutting
Speaker 1: my pantyhose or whatever because that had a slit in
Speaker 1: my dress. And so you know, she just happened to
Speaker 1: come out with it, you know, her skims shapewear. But
Speaker 1: that's like the one, the one with the one that
Speaker 1: done it. They've done it right now, why've done that
Speaker 1: was a need? So you know, I want to encourage
Speaker 1: anybody who's at home. You're you're creating your own thing,
Speaker 1: You're making your own thing and your mama's kitchen, you're
Speaker 1: about to burn it down. Whatever it is that you
Speaker 1: can copton, you know you're probably using it for you,
Speaker 1: but it also can feel a need for so many
Speaker 1: other people. So get your business on. Absolutely, you gotta
Speaker 1: start thinking that way like and then move with it.
Speaker 1: Move with the idea because if you want somebody else
Speaker 1: will can always be on your heels. You're gonna be
Speaker 1: like I could have been. Vicky is saying that there
Speaker 1: isn't anything in gn C that is specific for the
Speaker 1: black community, is like, that's like mind blowing because it's like,
Speaker 1: why why hasn't anything been created for us when it
Speaker 1: comes to our vitamins and what we need, especially with
Speaker 1: you we were talking about earlier, especially with COVID, so
Speaker 1: you know, we we we saw what we were lacking
Speaker 1: when it came to COVID and in the majority of
Speaker 1: the people in hospital dying were black. So you know,
Speaker 1: if we can always get vitamins and nutrients and things
Speaker 1: that are going to help us up front, then that's
Speaker 1: that's half the battle. Absolutely. I love it when it's
Speaker 1: the launch on that. I don't know. I don't know
Speaker 1: I'm right speaking those formulas to get it just right,
Speaker 1: but I just you know, it's it's you know, we
Speaker 1: have to pay attention to our bodies, our culture, what
Speaker 1: runs in our genes and our genetics, and create products
Speaker 1: that are healthier for the culture. Yeah. And I always
Speaker 1: want to encourage people like feel don't feel like whatever
Speaker 1: you're coming up with is stupid? Right, People always like, oh,
Speaker 1: this is stupid our own nobody's gonna buy it, are
Speaker 1: all I'm gonna waste my money. No, it's not stupid
Speaker 1: unless it really is stupid. I think what happens is
Speaker 1: you think it was like no, it was a no
Speaker 1: brainer for you, and so you don't think anyone else
Speaker 1: is gonna recognize. I mean, how many times if you
Speaker 1: had a great idea and you think it's stupid and
Speaker 1: people are like, oh my god. You know. So you
Speaker 1: have to step outside of yourself. That's why it helps
Speaker 1: to talk to other people you can bounce stuff off of,
Speaker 1: because if we stay inside our own head, yeah we'll
Speaker 1: go now. Yeah, now, what is your advice? For for
Speaker 1: people who want to just you know, they get excited,
Speaker 1: they're ready to be an entrepreneur. They got their little
Speaker 1: five hundred dollars that investing in their little business that
Speaker 1: get their business up and running, and they just don't
Speaker 1: want to ask anybody for help. They don't want to
Speaker 1: rely on anybody else. They don't want to you know,
Speaker 1: they have decided that they're gonna do it all on
Speaker 1: their own. What is your advice for those people? Yeah,
Speaker 1: there's a lot of people like that. Know, I know,
Speaker 1: you can't. You can't do it along there's asked. There's
Speaker 1: many entrepreneurs who tried and they realize that they need
Speaker 1: help from from getting the idea out of your head.
Speaker 1: I mean, there's always something that you're not good at
Speaker 1: in business. You may be the brains behind it, but
Speaker 1: there's gonna be other aspects of the business that you're
Speaker 1: not good at, whether it's the marketing that that. So
Speaker 1: you have to bring other people in the fold to
Speaker 1: execute everything right. You're not going to be the great marketer.
Speaker 1: And I created the product, and I did the formulas
Speaker 1: and I did that. Nobody does all them right. And
Speaker 1: I think sometimes people don't even know where who to
Speaker 1: go to or where to add like you know where
Speaker 1: to ask for help. But sometimes it's like, okay, what
Speaker 1: if you just go on your Facebook and put out
Speaker 1: a post and say, hey, I have an idea of
Speaker 1: you know X y Z. Is there anyone that can
Speaker 1: you know, I can talk to you about. So it's
Speaker 1: like sometimes it's like where they say clothes mouths don't
Speaker 1: get fed. So it's just as simple as going to Facebook,
Speaker 1: making a post and see you might have one person respond,
Speaker 1: but that one person might point you in the right
Speaker 1: direct shade. So open your mouth and ask I see
Speaker 1: it out of people sometimes say I have a business
Speaker 1: and my friends, my family don't support me, and you know,
Speaker 1: I get so much support from stronger yes, but I
Speaker 1: can't believe my friends don't support me, my family and
Speaker 1: I'm so angry and they're so in That kind of
Speaker 1: disappoints them to the point where it, you know, makes
Speaker 1: them shut down. Yeah, like shutting down because they're looking
Speaker 1: for the people around and support them. That's huge. It's huge.
Speaker 1: Having coached people for so many years, it's like one
Speaker 1: of the number one things they talk about, the lack
Speaker 1: of supports from a spouse. Typically a lot of the
Speaker 1: times from a spouse, people tell them that they're silly,
Speaker 1: don't leave your job or whatever, and that you know
Speaker 1: it does a lot of people will never get started
Speaker 1: or they'll give up because of that. So I always
Speaker 1: tell people this, everyone's not going to get support and
Speaker 1: it is what it is. You can't make anybody support you, right, Yes,
Speaker 1: so you have to be your number one cheerleader, you
Speaker 1: know what I mean. You have to be a number
Speaker 1: one and strangers will egg you on and and and
Speaker 1: and push you before the people who you think are
Speaker 1: supposed to but people you think are supposed to the
Speaker 1: kind of don't want to say ahead, they hate and
Speaker 1: they're fine if if they're here and you're here, right,
Speaker 1: you have the potentially go here, right, they don't then
Speaker 1: let you blow up and then they're trying to want
Speaker 1: to be alone. Just take you, just take people lest Yeah,
Speaker 1: you know, I think, yeah, I think you just have
Speaker 1: to keep it moving and you have to focus on
Speaker 1: those that support you. And you know, if people don't
Speaker 1: support you like you, just don't let that stop you
Speaker 1: and get and you know, cause hang ups and stuff.
Speaker 1: Don't let that stuffing at all. Yeah, all right, So
Speaker 1: Vicky We're about to wrap this up, but I would
Speaker 1: love a couple of tips just for anybody who's a
Speaker 1: wants to give up, be doesn't understand how to grow,
Speaker 1: or if like you, you you are the bomb dot
Speaker 1: com and you your business is booming, Like, what would
Speaker 1: you tell those people? Yeah, so the people's businesses are
Speaker 1: booming and they want to go to the next level,
Speaker 1: invest in scaling up, you know, core capital. If you're
Speaker 1: find yourself stuck in a cycle, that's for sure the
Speaker 1: person who wants to um you're just starting out. Consistency,
Speaker 1: staying at it, and understanding that it does not happen overnight.
Speaker 1: No matter what you see on social media. Social media
Speaker 1: is a fantasy land. Have the people saying their entrepreneurs
Speaker 1: still got jobs that you just don't know they're going
Speaker 1: to work every day, you know what I mean, Or
Speaker 1: that they're living in their mom's. Yeah, so you have
Speaker 1: to understand, like looking at other people can really make
Speaker 1: you feel like you're so far behind the eight balls
Speaker 1: everyone else is balling. Understand that what you're looking at
Speaker 1: isn't true, right, that's number one. So you just have
Speaker 1: to stay consistent at the things that are going to
Speaker 1: grow your business and understand and have the expectation that
Speaker 1: it's not real. Businesses don't flourish overnight. Every once in
Speaker 1: a while somebody gets lucky and blows up overnight. Anything
Speaker 1: else is going to take time, so we have realistic expectations.
Speaker 1: That's the biggest thing that you can do. Inconsistency is
Speaker 1: just the key. There's gonna be aspects of your business
Speaker 1: that you cannot stand doing, but usually things you can't
Speaker 1: stand doing are the ones that are going to grow
Speaker 1: your business. Right but unfortunately right So, I mean I
Speaker 1: can say just you know something Viggie that you would
Speaker 1: talk to me about. It's like I have to talk
Speaker 1: about my business like all the time. I should be
Speaker 1: talking about embellished all the time. I should be posting
Speaker 1: on the time. I should be you know, making little videos.
Speaker 1: And for me, it's just I'm the type I'm like, oh,
Speaker 1: I don't want to get on people's nerves. Yeah yeah,
Speaker 1: your Instagram, but you're you're building, you have a following
Speaker 1: in your building and you're engaging with people. And I
Speaker 1: used to tell people all the time they were like
Speaker 1: I didn't know. I didn't want to sell anything, you know,
Speaker 1: or speakers, they get on stage and they speak and
Speaker 1: they have the crowds clapping her hands, but they didn't
Speaker 1: want to sell a product. But then when they get
Speaker 1: off the stage, all these people run up to them
Speaker 1: and go, do you have anything I can buy? Do
Speaker 1: you have a product? In a book? There? Like, oh
Speaker 1: my god, I felt so stupid because if you if
Speaker 1: you have something and people like you know what you're
Speaker 1: talking about, they're going to want to invest in what
Speaker 1: you have. Absolutely, and so you sit there some people
Speaker 1: are like, I had no idea. So it's your job
Speaker 1: as a business owner to promote your business. It's absolutely
Speaker 1: your job. It's not about bragging or people thinking, oh, like,
Speaker 1: those people are gonna talk about your regardless. You've got
Speaker 1: to let everybody know about that, right, yes, yes, of
Speaker 1: course you heard. You heard my shady moment, that that
Speaker 1: direct message that I read. So those people are always
Speaker 1: gonna hate on no matter what you do, right, they
Speaker 1: don't care. And you can't give strangers and haters that
Speaker 1: much power to shut you down, all right, money, that
Speaker 1: sounds kind of ridiculous. Somebody you don't know, through social
Speaker 1: media was able to shut your coins. Now, and my
Speaker 1: number one takeaway from what you've said, is like, you
Speaker 1: definitely have to be your number one fan, your number
Speaker 1: one supporter because in the journey of whatever business you're
Speaker 1: trying to start and and roll with, people gonna tell
Speaker 1: you know all the time, and you have to be
Speaker 1: your fan fan of yourself enough to keep yourself motivated
Speaker 1: to keep going because the nose are coming like fullforcement,
Speaker 1: and the supports from others isn't guaranteed. It's right if
Speaker 1: you have it, but everybody doesn't have it. Right. When
Speaker 1: you believe and you have that feeling in you're good,
Speaker 1: you're going to get you'll get more nose. But when
Speaker 1: you get that one fact that yes, it's going to
Speaker 1: be all that you ever needed. A couple of things
Speaker 1: before we go, because I know you said marketing is
Speaker 1: really big. What would you say, what percent of someone's
Speaker 1: budget just to give people an idea, do you think
Speaker 1: typically should go towards marketing sixty to eighty much as
Speaker 1: you got hot, Yeah, because you have to spend money.
Speaker 1: You have to. It's like lead acquisition, like the cost
Speaker 1: of a customer. And as you get data, you start
Speaker 1: to learn how much does it acquire for me to
Speaker 1: get a customer in my business? And then you know,
Speaker 1: and then how much do I have to charge? And
Speaker 1: then how can I make my average order value higher? So,
Speaker 1: you know, with the cosmetic line, I don't want people
Speaker 1: to come and buy one lipsticks and put together bundles
Speaker 1: and you know, to make people buy more than one,
Speaker 1: right to make the marketing dollars pay off. Right, So
Speaker 1: if I spent, if I spent a certain amount of
Speaker 1: money to market, I don't want you to come that
Speaker 1: one person to come and buy one lipstick because I'm
Speaker 1: not really gonna profit from that. But if I can
Speaker 1: push them and get them to buy something of higher value,
Speaker 1: that's when you profit and make your money back from
Speaker 1: the marketing. That yeah, that's awesome. And for people, you know,
Speaker 1: I used Shopify for my business, and I can say
Speaker 1: Shopify as an awesome platform because they offer so many resources, yes,
Speaker 1: oh my god, so many as we have, yes, but
Speaker 1: but they have so many like tutorials and webinars and
Speaker 1: stuff like that. So just as a business owner, like
Speaker 1: seek information, you know what I mean, So as much
Speaker 1: time as you spend creating your product or whatever, like,
Speaker 1: you need to spend that much time also just doing research,
Speaker 1: seeking research and seeking information and understand that and getting
Speaker 1: new customers is something you always have to do, but
Speaker 1: also getting people to become repeat customers because it's just cheaper,
Speaker 1: more cost effective to keep the same person buying back
Speaker 1: because they already trust you and no one like your product,
Speaker 1: versus having to start all over again with wooing somebody
Speaker 1: new to come in the door because it costs money
Speaker 1: to do that. That was key, and that was optimizing
Speaker 1: your website and making your website to the point where
Speaker 1: it's it's doing things to make the customer actually carry
Speaker 1: all the way through the check out. There's things that
Speaker 1: you can do to optimize the website to make sure
Speaker 1: you're getting as many people as possible to actually purchase
Speaker 1: all the way through, right, and you can you can
Speaker 1: check the back into your website to see how many
Speaker 1: people drop off in the middle of itself because they
Speaker 1: probably got frustrated because I had to click too many
Speaker 1: too many times. So you have to arrange things on
Speaker 1: your site. So there's always ways to optimize and squeeze
Speaker 1: more money and get someone to carry all the way through. Yes,
Speaker 1: before we go, Vicky, um, can you please tell everyone
Speaker 1: where they can find you? What you know? I know
Speaker 1: you have a lot of information and people might be
Speaker 1: reaching out to you. Absolutely. Yeah. You can find me
Speaker 1: on all the social media platforms at vicky irvan v
Speaker 1: I c K I I r v I N I
Speaker 1: love it to love it. So that's Facebook, Instagram and
Speaker 1: the Twitter twittery well, thank you so much. This has
Speaker 1: been a wonderful business episode of Reasonably Shady. And all
Speaker 1: I can say is, you know, in this next week,
Speaker 1: live your life either reasonable or shady. Yes, yes, and
Speaker 1: send us your questions at what up at reasonably Shady,
Speaker 1: Send us your business questions, whatever your advice questions, whatever
Speaker 1: it might be, your shady questions. If you want us
Speaker 1: to reach your shady comment, we might and we're gonna
Speaker 1: last yes indeed, alright, see you next week. People's Reasonably
Speaker 1: Shady is a production of the Black Affect podcast Network.
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