WEBVTT - Mike Young on the Fields

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<v Speaker 1>Today's episode is with golf course architect golf course owner

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<v Speaker 1>Mike Young. Mike has been in the business for a

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<v Speaker 1>long time. Mike built his first golf course, the Fields

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<v Speaker 1>in Lagrange, Georgia. Talk extensively about that. That was built

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<v Speaker 1>in the late eighties. He built it by himself. He

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<v Speaker 1>was really, you know, one of the first design build guys,

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<v Speaker 1>along with Tom Doak and Bill Corr. So Mike's got

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<v Speaker 1>a lot of experience and after a year's in architecture,

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<v Speaker 1>he has bought and manages some golf courses. So we

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<v Speaker 1>talk a lot about the golf management side. So, without

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<v Speaker 1>further ado, here is Mike Young.

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<v Speaker 2>I miss a green, for example, I'm already upset. When

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<v Speaker 2>I find my ball in the bunker, I'm really upset.

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<v Speaker 3>And when I find my ball in a bright egg

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<v Speaker 3>Frida Egg, the dreaded Frida, egg Frida, egg Frida, egg

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<v Speaker 3>brigg Frida, egg bride egg lie.

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<v Speaker 2>I'm about ready to run off of the course.

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<v Speaker 1>I'm interested to talk to you about how you got

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<v Speaker 1>into golf design in the first place. You know, in general,

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<v Speaker 1>you were you were a turf equipment sales rep.

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<v Speaker 3>Right, Yeah, But I did that on purpose. I did

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<v Speaker 3>that with the intention of getting into golf design. But

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<v Speaker 3>I was I'll go back to the start, and I

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<v Speaker 3>was in boy Scouts and I had a I didn't

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<v Speaker 3>have one of the freaky Scout masters, but I was

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<v Speaker 3>in boy Scouts and I had watched him build a

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<v Speaker 3>golf course near me, and I said, I want to

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<v Speaker 3>learn to design golf courses. I'm sixteen. So my senior year,

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<v Speaker 3>my dad said, you can't get out until you become eagle.

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<v Speaker 3>So I had to do the Eagle Scout thing. So

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<v Speaker 3>they take all the Eagle Scouts in the state and

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<v Speaker 3>they put us up at the High Regency in Atlanta,

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<v Speaker 3>and they bring a mentory in for two days and

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<v Speaker 3>he talked to you about what you want to do,

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<v Speaker 3>and I said, well, I want to design golf courses.

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<v Speaker 3>So they bring me this guy. He's a big architect,

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<v Speaker 3>that John Portman, who did all a lot of the

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<v Speaker 3>big buildings in Atlanta and all over the world. He says,

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<v Speaker 3>I don't know anything about that stuff. But there's a

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<v Speaker 3>guy out here's supposed to be good that's building the

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<v Speaker 3>Athletic Club, and he's building a place down here on

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<v Speaker 3>the side of lind And it's Robert Trent Jones Junior,

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<v Speaker 3>Robert Trent Jones Senior, and his guy was a guy

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<v Speaker 3>named Ron Kirby there. And I went out there and

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<v Speaker 3>I was picking up rocks and doing all this one day,

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<v Speaker 3>and then they had me go out and meet Ron Kirby,

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<v Speaker 3>and I was just a little kid. He says, well said,

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<v Speaker 3>if you're going to get into stuff, you got to

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<v Speaker 3>go through the turf business or something like that. And

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<v Speaker 3>I'm like, yeah, right, whatever. So it went away. Never

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<v Speaker 3>thought about it much anymore of getting in it that way.

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<v Speaker 3>And after school I started thinking about it, and I

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<v Speaker 3>remembered what he'd said. So I started researching, and I

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<v Speaker 3>found the Toro to distributor, and I said, hey, you

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<v Speaker 3>got to let me go to work. I want to

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<v Speaker 3>call on golf courses where I can see everything and

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<v Speaker 3>and learn this business and I do not, And he's like, well,

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<v Speaker 3>nobody can be a golf architect. It's just not that many.

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<v Speaker 3>I said, well, that's what I want to do, and

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<v Speaker 3>I don't want to work for one because I don't

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<v Speaker 3>want to be in an office. So I started taking

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<v Speaker 3>pictures and going around seeing superintendents and calling on new construction. Uh,

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<v Speaker 3>And I liked it. I did it that way.

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<v Speaker 1>That's obviously a unique approach. I mean, most people go

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<v Speaker 1>and work for an architect. What what you know doing

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<v Speaker 1>it that way? What advantages do you think you get?

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<v Speaker 2>It gave you.

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<v Speaker 3>Well, I'm not the first one to do it that way,

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<v Speaker 3>but there were some there's some others who have done that.

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<v Speaker 3>But it if you go work for an architect and

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<v Speaker 3>you sit in the office and you're drawing or rendering

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<v Speaker 3>or whatever. You've got his thoughts, his ideas, and you

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<v Speaker 3>follow that family tree or something. But if you're calling

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<v Speaker 3>on these guys, you can walk in every one of

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<v Speaker 3>them's office, which I did, and you can see you

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<v Speaker 3>come to your own conclusions. And then because you didn't

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<v Speaker 3>work for him, whenever you come out of the turf

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<v Speaker 3>business to start your own thing, it sort of pisses

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<v Speaker 3>them off. And they don't consider you qualified or whatever.

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<v Speaker 1>Yeah, that's it's interesting because I kind of think about it.

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<v Speaker 1>I got into golf from outside of golf, and I

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<v Speaker 1>came in without certain notions that get built in. And

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<v Speaker 1>if you work for an architect, I imagined a certain extent,

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<v Speaker 1>your thoughts and opinions and ideas get shaped by that architect,

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<v Speaker 1>whether you know it or not.

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<v Speaker 3>Yeah, I think that. You know. I had four or

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<v Speaker 3>five years where every day I would see four or

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<v Speaker 3>five golf courses and I would take slides and I've

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<v Speaker 3>still got most of them. And you would see the

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<v Speaker 3>old classics or the old courses, not all of them

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<v Speaker 3>were classic, and then you would see some of the

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<v Speaker 3>new stuff as being built and you're like, man, I

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<v Speaker 3>don't know that I'm into that or whatnot. And so

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<v Speaker 3>you weren't shaped where if you were in that office,

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<v Speaker 3>you were sitting there learning things that were modern golf.

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<v Speaker 3>For instance. I just remember being at one architect's office

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<v Speaker 3>and I was talking to him one day, just driving

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<v Speaker 3>him crazy, you know. And on all your old courses,

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<v Speaker 3>because people walked, you always walked into the front of

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<v Speaker 3>the green, so you approached the green from the front,

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<v Speaker 3>but with golf cars, you approach it from the side.

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<v Speaker 3>And so they would design these golf courses to where

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<v Speaker 3>they made sure there were no bunkers or anything, or

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<v Speaker 3>they had an easy way to get into the walk

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<v Speaker 3>onto the green from side the hole.

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<v Speaker 2>And I'm like, they decided around the cart path.

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<v Speaker 3>But that's common when you start. Yeah, it's designed around

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<v Speaker 3>the cart path. In other words, Hey, they're gonna get

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<v Speaker 3>out here, so let's don't put a bunker here, because

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<v Speaker 3>we want to have plenty of room for not to

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<v Speaker 3>wear it out. And I'm like, that's not what all

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<v Speaker 3>this is about where And so naturally I was if

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<v Speaker 3>I if I built one where you had bunkers or

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<v Speaker 3>something there, then I didn't know what I was doing.

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<v Speaker 3>That kind of that kind of stuff.

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<v Speaker 1>You know, when you're seeing five courses a day, I

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<v Speaker 1>assume you were mostly around the southeast. Were there any

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<v Speaker 1>courses that really stood out to you old or new

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<v Speaker 1>that you know from you know, obviously the bunker story

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<v Speaker 1>with the cart path, But were there ones that stood

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<v Speaker 1>out to you and said I like this? And then

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<v Speaker 1>were there ones where You're like I don't like this? Yeah,

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<v Speaker 1>distinct ones, you know, Yeah.

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<v Speaker 3>You know, there were some of those, plenty of those.

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<v Speaker 2>Any examples of the good ones.

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<v Speaker 3>Well, you know, Palmetta Club definitely stood out and people

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<v Speaker 3>weren't really talking about it. The Dick Wilson course that

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<v Speaker 3>nobody talks about called Mountain Mountain View down at Callowi

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<v Speaker 3>Gardens was really in good shape. Then it was a

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<v Speaker 3>good golf course. It stood out. You could see that

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<v Speaker 3>it was it was thoughtfully done. Atlanta Country Club is

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<v Speaker 3>one you don't ever hear about. That was that I liked.

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<v Speaker 2>What did did you?

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<v Speaker 1>You know, your early days and this is obviously these

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<v Speaker 1>travels are shaping the way you're thinking about golf. Were

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<v Speaker 1>like the common things that you saw and courses that

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<v Speaker 1>you liked?

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<v Speaker 2>You know, what would did? Did you?

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<v Speaker 1>Were there threads about, you know about the things that

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<v Speaker 1>you saw, and I imagine in many ways those were

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<v Speaker 1>rarer than the ones that you kind of looked at

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<v Speaker 1>and said, ah, you know golf course.

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<v Speaker 3>Yeah, the I guess I had my eye for art,

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<v Speaker 3>and whether you know, you don't ever know if it's

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<v Speaker 3>a good eye or not unless people hire you to

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<v Speaker 3>do another one. But I heard somebody once say that

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<v Speaker 3>a lot of people want to find the golf course

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<v Speaker 3>and then other people want to move the golf course there,

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<v Speaker 3>and so, like you sort of, my philosophy is is

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<v Speaker 3>to start with that steak and build out a lot

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<v Speaker 3>of the signatures and all. Because they're used to marketing

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<v Speaker 3>themselves to sell real estate and all that, are given

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<v Speaker 3>a piece of property and they start on the outside

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<v Speaker 3>and build in. In other words, I got to put

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<v Speaker 3>the hole here. So they start moving a lot of

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<v Speaker 3>dirt and holds get up in the air, and I

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<v Speaker 3>probably my biggest thing was trying to keep it down

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<v Speaker 3>on the ground. And when I built my first one

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<v Speaker 3>nineteen eighty eight eighty nine, everything I kept it down

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<v Speaker 3>did we didn't do it. And so people are like, well,

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<v Speaker 3>you can't do that. You got to get the greens up,

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<v Speaker 3>you got to do this all these technical aspects. And

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<v Speaker 3>I wasn't worried about the technical aspects out it because

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<v Speaker 3>my ground was sloping and I knew I could drain

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<v Speaker 3>the water. So uh, I just I just think you

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<v Speaker 3>got to find the hole and then carve it out

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<v Speaker 3>from there. I'm not into bringing dirt in to build

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<v Speaker 3>a hole.

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<v Speaker 1>Let's let's talk about your first designed the fields. How

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<v Speaker 1>did you get that opportunity?

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<v Speaker 3>Well, I was in the turf business or the equipment business.

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<v Speaker 3>So you'd go to the trade shows and I'd met

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<v Speaker 3>guys you had a I was building a network, and

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<v Speaker 3>I knew a guy that was a seed salesman, and

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<v Speaker 3>he grew up in the pecan business, and he was determined.

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<v Speaker 3>He wanted to build a golf course. And I knew

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<v Speaker 3>that people weren't gonna let me build one, so I

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<v Speaker 3>just I said, look, let me build this thing, and

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<v Speaker 3>I won't charge anything. We'll trade for a lot or

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<v Speaker 3>something like that. And he said okay. So I routed

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<v Speaker 3>it started going down there. In the afternoons. We'd we

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<v Speaker 3>had a skid steerloader and we had a small dozer

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<v Speaker 3>and we'd work on it, work on it and have

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<v Speaker 3>guys move rocks during the day. Took two years. And

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<v Speaker 3>then while I was building it, I got two other jobs.

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<v Speaker 1>It's yeah, and that's hot and the the uh.

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<v Speaker 3>The first one, the first one I got. This guy's name.

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<v Speaker 3>His name was little Boy. He had one of these

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<v Speaker 3>El Camino trucks.

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<v Speaker 2>Was he a little boy?

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<v Speaker 3>No, not at all.

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<v Speaker 2>Most people of the nickname little boys aren't little boys.

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<v Speaker 3>No, So little boy, little Boy comes down of the

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<v Speaker 3>course and he says, I hear you're building this golf

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<v Speaker 3>course and so and so liked it or something, and

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<v Speaker 3>he says, I want to build one. And it was

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<v Speaker 3>up in Atlanta. It was where Atlanta was developing, up

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<v Speaker 3>four hundred. He says, can you come look at my land?

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<v Speaker 3>So I said sure, he said, he said when I

0:13:13.440 --> 0:13:15.120
<v Speaker 3>said when do you want me to? He said tomorrow.

0:13:15.720 --> 0:13:18.080
<v Speaker 3>So I go up there the next day and I

0:13:18.120 --> 0:13:19.880
<v Speaker 3>look at it and I said, this just won't work.

0:13:20.120 --> 0:13:23.640
<v Speaker 3>It's solid rock and it's straight up and down. He said, okay,

0:13:23.720 --> 0:13:26.920
<v Speaker 3>hold on, let me find some more. I'll call you back. Well,

0:13:26.920 --> 0:13:30.160
<v Speaker 3>I start home. By the time I get home, he's called.

0:13:30.200 --> 0:13:33.000
<v Speaker 3>He said, I got another piece. Can you come back tomorrow.

0:13:34.880 --> 0:13:40.319
<v Speaker 3>I go back the next day and he says, how

0:13:40.400 --> 0:13:42.040
<v Speaker 3>is this? I said, this will work. We can do this.

0:13:43.000 --> 0:13:48.000
<v Speaker 3>And so he had a big country music park on

0:13:48.040 --> 0:13:50.439
<v Speaker 3>the lake in Atlanta that had a lot of big

0:13:50.559 --> 0:13:52.760
<v Speaker 3>country music stars come there. And that was what they did,

0:13:52.880 --> 0:13:58.280
<v Speaker 3>was that and chicken processing. So he says, well, how

0:13:58.320 --> 0:14:00.760
<v Speaker 3>much is this going to be? Said, well, it'll be

0:14:03.040 --> 0:14:06.480
<v Speaker 3>a couple of million dollars. Uh, you know, to build

0:14:06.800 --> 0:14:10.440
<v Speaker 3>what we were doing it. So he writes me check

0:14:10.520 --> 0:14:13.680
<v Speaker 3>for me, and he said here and I'm hold on

0:14:13.720 --> 0:14:17.560
<v Speaker 3>the side. We got a we got the latest thing.

0:14:17.559 --> 0:14:21.800
<v Speaker 3>You know, we got to permit it. He says, well,

0:14:22.480 --> 0:14:23.760
<v Speaker 3>we don't want to do all that up here. You

0:14:23.760 --> 0:14:25.520
<v Speaker 3>don't have to do that, and I'm like, yeah, we do.

0:14:26.360 --> 0:14:30.760
<v Speaker 3>So we started that. And meanwhile, I go back two

0:14:30.800 --> 0:14:32.960
<v Speaker 3>weeks later and I go up to the hill and

0:14:33.000 --> 0:14:35.640
<v Speaker 3>there's one hundred golf cars there. I said, what the

0:14:35.720 --> 0:14:38.040
<v Speaker 3>hell have you done? He said, I'm digging a basement

0:14:38.080 --> 0:14:40.880
<v Speaker 3>over there for the clubhouse, and said I went down

0:14:40.920 --> 0:14:43.600
<v Speaker 3>to athletic club bought all their used carts or something

0:14:43.640 --> 0:14:47.120
<v Speaker 3>they were turning in so we'd have some cars. That

0:14:47.280 --> 0:14:49.360
<v Speaker 3>was my second one, and it was just a matter

0:14:49.400 --> 0:14:52.160
<v Speaker 3>of me. They were really good clients, but it was

0:14:52.200 --> 0:14:56.560
<v Speaker 3>just keeping them under control. These guys they were rolling and.

0:14:56.520 --> 0:14:59.200
<v Speaker 2>Then it sounds like they were very impulsive.

0:14:59.680 --> 0:15:02.480
<v Speaker 3>Very pulsy. But we went from there. So it was

0:15:02.600 --> 0:15:06.280
<v Speaker 3>it was not the refined country club client.

0:15:07.360 --> 0:15:11.600
<v Speaker 1>So with the fields, you get this job and you

0:15:11.640 --> 0:15:16.240
<v Speaker 1>hadn't never done any of this before. No, so the

0:15:16.280 --> 0:15:20.360
<v Speaker 1>dozer gets delivered or there. What how talk me through

0:15:20.440 --> 0:15:22.920
<v Speaker 1>like the first few days when you're just getting on

0:15:23.000 --> 0:15:24.160
<v Speaker 1>the dozer and doing this.

0:15:24.440 --> 0:15:27.320
<v Speaker 3>Well, we had a we had a guy that could

0:15:27.400 --> 0:15:30.480
<v Speaker 3>run a dozer, and I'd start sort of showing him

0:15:30.480 --> 0:15:31.920
<v Speaker 3>what I want to do, and then I'd learned the

0:15:32.000 --> 0:15:34.360
<v Speaker 3>dozer and this was an old dozer, and then I'd

0:15:34.360 --> 0:15:35.880
<v Speaker 3>get on it and mess around some and then the

0:15:35.880 --> 0:15:37.560
<v Speaker 3>other guy would get on it and then we'd get it.

0:15:38.920 --> 0:15:40.840
<v Speaker 3>You know, it's like taking a log and making it

0:15:40.880 --> 0:15:43.400
<v Speaker 3>into lumber and finally seeing it down in the furniture.

0:15:43.960 --> 0:15:46.960
<v Speaker 3>So we probably took five times the amount of time

0:15:47.000 --> 0:15:48.640
<v Speaker 3>a guy that knew what he was doing could do.

0:15:49.520 --> 0:15:54.560
<v Speaker 3>And then we just kept doing everything. We built USGA

0:15:54.680 --> 0:16:00.440
<v Speaker 3>greens and we that was a process. We got a

0:16:00.480 --> 0:16:02.960
<v Speaker 3>guy to help us with that. Once we learned how

0:16:02.960 --> 0:16:04.680
<v Speaker 3>to do it, we did the rest of ourselves. But

0:16:04.920 --> 0:16:09.320
<v Speaker 3>floating them out and everything took a while. We put

0:16:09.320 --> 0:16:13.040
<v Speaker 3>in the irrigation, uh and one of the partners was

0:16:13.040 --> 0:16:15.280
<v Speaker 3>a dentist, and that that guy would go out every

0:16:15.280 --> 0:16:17.840
<v Speaker 3>afternoon put the pipe in the ground. He had a

0:16:17.880 --> 0:16:22.680
<v Speaker 3>ball doing that and it was I mean, it was

0:16:22.760 --> 0:16:26.520
<v Speaker 3>done just just that way.

0:16:27.200 --> 0:16:31.360
<v Speaker 1>So this is before and you know for everybody this project,

0:16:32.400 --> 0:16:35.680
<v Speaker 1>everybody gives obviously Todd, who is it regular here? A

0:16:35.920 --> 0:16:38.560
<v Speaker 1>good friend of yours. All the credit for being the

0:16:38.600 --> 0:16:41.240
<v Speaker 1>first design build guy to come back really, you know

0:16:41.360 --> 0:16:45.280
<v Speaker 1>with high Point and corn Crunchhaw obviously with sand Hills,

0:16:45.320 --> 0:16:48.280
<v Speaker 1>and but this is before both those, and it's just

0:16:48.400 --> 0:16:50.720
<v Speaker 1>you and a couple of guys out there building the

0:16:50.720 --> 0:16:51.280
<v Speaker 1>golf course.

0:16:51.360 --> 0:16:55.200
<v Speaker 3>Huh yeah. And I think that those guys were we

0:16:55.200 --> 0:16:57.040
<v Speaker 3>were all about the same time. I think Tom and

0:16:57.080 --> 0:17:00.880
<v Speaker 3>I really the first good pieces of land and Goodman's

0:17:00.920 --> 0:17:05.160
<v Speaker 3>I got. We've always done design build, and it's it's

0:17:05.240 --> 0:17:12.439
<v Speaker 3>a delicate subject because for so long it it it

0:17:12.560 --> 0:17:14.400
<v Speaker 3>was like, well, you can't do this. It's not fair

0:17:14.440 --> 0:17:17.280
<v Speaker 3>to the client. You know, you could you could be

0:17:17.320 --> 0:17:19.679
<v Speaker 3>screwing the client or whatever. And you can't be an

0:17:19.760 --> 0:17:23.960
<v Speaker 3>architect if you're also building it. And I just didn't care.

0:17:24.720 --> 0:17:31.639
<v Speaker 3>But some of the so called professional architects considered it

0:17:30.520 --> 0:17:34.359
<v Speaker 3>a no no to build your own courses. And now

0:17:34.840 --> 0:17:38.760
<v Speaker 3>looks like they're coming full circle. But I still have

0:17:38.880 --> 0:17:45.160
<v Speaker 3>my theories that that's when Dick Wilson was doing his thing,

0:17:45.240 --> 0:17:48.480
<v Speaker 3>that was he was not professional enough for some of them.

0:17:48.520 --> 0:17:52.160
<v Speaker 3>That's when him and Jones started having their conflicts.

0:17:52.480 --> 0:17:57.119
<v Speaker 1>Yeah, it you know, for you had to be you know,

0:17:57.440 --> 0:17:59.760
<v Speaker 1>obviously you alluded to the fact that you took a

0:17:59.840 --> 0:18:04.399
<v Speaker 1>night traditional route into architecture, which probably you know, rubbed

0:18:04.680 --> 0:18:06.520
<v Speaker 1>some of the profession of the wrong way. And then

0:18:06.680 --> 0:18:09.480
<v Speaker 1>you get into architecture and you take a non traditional

0:18:09.560 --> 0:18:13.240
<v Speaker 1>route of constructing a golf course, which you know probably

0:18:13.520 --> 0:18:17.359
<v Speaker 1>saved a lot of money for your clients, and you know,

0:18:17.480 --> 0:18:20.120
<v Speaker 1>but it also you know, you were you were somebody

0:18:20.160 --> 0:18:24.080
<v Speaker 1>doing something different, which always you know, ruffles feathers, right.

0:18:24.560 --> 0:18:27.280
<v Speaker 3>Yeah, I think so. I think it's as you get older,

0:18:27.320 --> 0:18:31.439
<v Speaker 3>you realize you might have ruffled them, but because you

0:18:31.480 --> 0:18:34.560
<v Speaker 3>were taking a job that they would have otherwise gotten,

0:18:34.560 --> 0:18:38.159
<v Speaker 3>and naturally they're going to tell them you don't know

0:18:38.200 --> 0:18:41.040
<v Speaker 3>what you're doing, and you did this wrong or you

0:18:41.080 --> 0:18:44.280
<v Speaker 3>did that wrong. And that used to just really piss

0:18:44.400 --> 0:18:47.959
<v Speaker 3>me off. Now like, well, I don't know that there

0:18:48.000 --> 0:18:49.560
<v Speaker 3>is any wrong in this business, dude.

0:18:50.200 --> 0:18:51.280
<v Speaker 2>Yeah. Yeah.

0:18:51.280 --> 0:18:56.719
<v Speaker 1>So the field, you know, it opens and it eventually,

0:18:56.800 --> 0:18:59.920
<v Speaker 1>you know, lives the course of life a different owner,

0:19:00.160 --> 0:19:04.320
<v Speaker 1>and it comes up for sale and you you purchase

0:19:04.440 --> 0:19:08.600
<v Speaker 1>it back. Talk about that whole experience, and now you're

0:19:08.720 --> 0:19:11.240
<v Speaker 1>now you're not only a golf architect, but also a

0:19:11.280 --> 0:19:12.720
<v Speaker 1>golf course owner.

0:19:13.760 --> 0:19:19.840
<v Speaker 3>Yeah, we've owned four different courses different times. And you know,

0:19:19.920 --> 0:19:22.360
<v Speaker 3>my son when he got out of school, he came

0:19:22.400 --> 0:19:25.520
<v Speaker 3>to work with me and probably knows as much as

0:19:26.840 --> 0:19:29.560
<v Speaker 3>he's been building golf courses and designing with me for

0:19:29.680 --> 0:19:33.560
<v Speaker 3>twenty years now. He's forty two years old. And Ashley,

0:19:36.880 --> 0:19:39.000
<v Speaker 3>I said, hey, let's put our office down here, and

0:19:39.040 --> 0:19:43.760
<v Speaker 3>you moved down here. So office is upstairs and he

0:19:43.840 --> 0:19:47.280
<v Speaker 3>does everything from there. It's just a base and he's

0:19:47.359 --> 0:19:50.000
<v Speaker 3>learned the agonomics off of Google. I mean, he's he's

0:19:50.040 --> 0:19:55.040
<v Speaker 3>got a finance degree and he likes being outside, so

0:19:55.080 --> 0:19:59.760
<v Speaker 3>he got on Google and we've he does the superintendent

0:19:59.800 --> 0:20:03.600
<v Speaker 3>work and then he's travels to the different sites wherever

0:20:03.600 --> 0:20:05.840
<v Speaker 3>we're working on golf courses. I mean, he was in

0:20:05.880 --> 0:20:08.760
<v Speaker 3>Costa Rica for two and a half years building that course,

0:20:09.920 --> 0:20:14.320
<v Speaker 3>and uh he's been designing and building and might be

0:20:14.359 --> 0:20:19.800
<v Speaker 3>a lot better than I am because he's uh oh,

0:20:20.000 --> 0:20:21.280
<v Speaker 3>he's a little more laid back.

0:20:23.359 --> 0:20:23.919
<v Speaker 2>Oh.

0:20:24.000 --> 0:20:27.520
<v Speaker 1>You know, it's not necessarily better for certain things, you know,

0:20:27.640 --> 0:20:30.720
<v Speaker 1>not always the uh it could be, could be, you

0:20:30.720 --> 0:20:32.720
<v Speaker 1>could be better for different situations, you know.

0:20:32.800 --> 0:20:34.920
<v Speaker 3>That's right, That's and that's what I think often that's

0:20:34.920 --> 0:20:35.520
<v Speaker 3>how it happens.

0:20:35.600 --> 0:20:37.280
<v Speaker 2>He might not have been able to deal with little

0:20:37.280 --> 0:20:38.880
<v Speaker 2>Boy the way you deal dealt with him.

0:20:39.640 --> 0:20:42.400
<v Speaker 3>I had little boy rowing little boys, and little boy

0:20:42.480 --> 0:20:44.840
<v Speaker 3>was a big concrete pumper. That's what he did. He

0:20:44.960 --> 0:20:47.840
<v Speaker 3>pumped concrete. He was a mess.

0:20:48.200 --> 0:20:49.840
<v Speaker 2>What was that golf course called?

0:20:50.640 --> 0:20:53.919
<v Speaker 3>It was called country Land and it's still there. It is.

0:20:54.600 --> 0:20:57.040
<v Speaker 3>It's six thousand it's right in the middle of all

0:20:57.080 --> 0:21:00.240
<v Speaker 3>the growth in Atlanta. It's six thousand yards long, and

0:21:00.280 --> 0:21:03.280
<v Speaker 3>they cover it up. I mean they play. I don't

0:21:03.280 --> 0:21:05.560
<v Speaker 3>know how many rounds they play. But it's on Georgia

0:21:05.600 --> 0:21:07.520
<v Speaker 3>four hundred and it's just a little golf course that

0:21:07.560 --> 0:21:11.960
<v Speaker 3>we just shaped out. And the guy had shaping with me.

0:21:12.000 --> 0:21:16.679
<v Speaker 3>There was a guy named Craig Mitz, and Craig had

0:21:16.720 --> 0:21:20.399
<v Speaker 3>been with Fozzio and Craig was an architecture nut. And

0:21:20.440 --> 0:21:25.040
<v Speaker 3>he got out of Houston and his father had been

0:21:25.080 --> 0:21:28.880
<v Speaker 3>the head pro at Westchester and the head pro at

0:21:28.920 --> 0:21:32.480
<v Speaker 3>Shady Oaks, and he traveled tour with Hogan and he

0:21:32.600 --> 0:21:34.640
<v Speaker 3>was like second in the master. His name was Dick

0:21:34.720 --> 0:21:37.480
<v Speaker 3>Mitz and you'd look up Dick and Dick was so

0:21:37.640 --> 0:21:40.480
<v Speaker 3>Craig was a nut. All he did was take pictures

0:21:40.480 --> 0:21:43.160
<v Speaker 3>on the weekends of golf courses and he's a really

0:21:43.200 --> 0:21:46.199
<v Speaker 3>good shaper, and he would take the Hispanic dudes and

0:21:46.240 --> 0:21:49.320
<v Speaker 3>at six point thirty they'd do calisthenics. He'd have two

0:21:49.359 --> 0:21:52.800
<v Speaker 3>that'd cook lunch every day. Craig just worked on that

0:21:52.840 --> 0:21:55.000
<v Speaker 3>deal with me and he really did some good shaping.

0:21:55.480 --> 0:21:59.000
<v Speaker 3>And it's a six thousand yard deal that's just nobody

0:21:59.040 --> 0:22:02.639
<v Speaker 3>hears about, and they covered up with people playing it.

0:22:03.480 --> 0:22:05.720
<v Speaker 3>It's right up and coming Georgia.

0:22:06.520 --> 0:22:09.360
<v Speaker 1>It's interesting you talk about Craig mess and how he

0:22:09.480 --> 0:22:13.840
<v Speaker 1>was like a serial photo taker of golf courses. You

0:22:14.119 --> 0:22:18.600
<v Speaker 1>would go to all the different potential customers and customers

0:22:18.600 --> 0:22:21.480
<v Speaker 1>and take photos. And you know, not a lot has

0:22:21.560 --> 0:22:23.800
<v Speaker 1>changed because I go to golf courses and take a

0:22:23.840 --> 0:22:26.320
<v Speaker 1>ton of photos, but you know, the mediums and the

0:22:26.480 --> 0:22:31.760
<v Speaker 1>access the information has changed. How was it watching kind

0:22:31.800 --> 0:22:36.040
<v Speaker 1>of the internet and how golf architecture changed. Talk a

0:22:36.080 --> 0:22:40.080
<v Speaker 1>little bit about that because obviously from you know, your

0:22:40.080 --> 0:22:43.359
<v Speaker 1>time when you started in the late eighties to now,

0:22:43.880 --> 0:22:47.040
<v Speaker 1>you know, the spread of information is just completely different.

0:22:48.200 --> 0:22:52.800
<v Speaker 3>Yeah, you know that book Outliars, You might have read it.

0:22:52.960 --> 0:22:55.920
<v Speaker 3>It's I was born about the right time. So we're

0:22:56.880 --> 0:23:00.359
<v Speaker 3>to where there was opportunity to do golf courses. Guys

0:23:00.359 --> 0:23:04.040
<v Speaker 3>now don't have that opportunity. So when I'm selling, man,

0:23:04.080 --> 0:23:06.600
<v Speaker 3>there's one or two golf courses a year coming along

0:23:06.640 --> 0:23:09.640
<v Speaker 3>at the most. And then when I started building them,

0:23:09.640 --> 0:23:13.600
<v Speaker 3>it just happens to hit. And when that was going on,

0:23:13.680 --> 0:23:18.199
<v Speaker 3>there was a magazine called Golf Course News, which was

0:23:18.240 --> 0:23:23.640
<v Speaker 3>a big magazine, came out every every month, and everybody

0:23:23.720 --> 0:23:25.520
<v Speaker 3>would put everything they were doing in there. You'd want

0:23:25.520 --> 0:23:27.280
<v Speaker 3>to go in there and say, Hey, Art Hills is

0:23:27.280 --> 0:23:31.679
<v Speaker 3>building over here, Fasio's over here, you're over here. And

0:23:31.800 --> 0:23:37.080
<v Speaker 3>photography got big, so the photographers would would photograph these

0:23:37.119 --> 0:23:39.600
<v Speaker 3>holes and they would photograph sort of from the air

0:23:39.760 --> 0:23:41.720
<v Speaker 3>up on the ladder, where you get these totally different

0:23:41.800 --> 0:23:45.639
<v Speaker 3>views than you would on the ground. And it became

0:23:45.720 --> 0:23:50.800
<v Speaker 3>a big promotional deal. And you're sitting there where everybody's

0:23:50.880 --> 0:23:54.399
<v Speaker 3>hyping this stuff and hyping it, and you're shut in

0:23:54.480 --> 0:23:56.240
<v Speaker 3>the back of your head. I think everybody in the

0:23:56.280 --> 0:23:59.040
<v Speaker 3>business knew, man, this shit can't go on. This can't

0:23:59.080 --> 0:24:03.800
<v Speaker 3>go on. You're just playing it's it's gonna blow. And

0:24:03.880 --> 0:24:06.760
<v Speaker 3>so I put an ad in the mac in one

0:24:06.800 --> 0:24:10.600
<v Speaker 3>of those magazines one time that it said we create dreams,

0:24:10.680 --> 0:24:19.120
<v Speaker 3>not nightmares. And it was talking about and it, uh,

0:24:19.560 --> 0:24:26.040
<v Speaker 3>it really ticked off a lot, and uh, but it

0:24:26.119 --> 0:24:29.679
<v Speaker 3>got me some work. And I realized then that this

0:24:30.640 --> 0:24:35.200
<v Speaker 3>that you don't tell people where you're working because all

0:24:35.240 --> 0:24:38.480
<v Speaker 3>you're doing, all these guys are advertising, and next thing

0:24:38.520 --> 0:24:40.720
<v Speaker 3>you know, they're running around trying to get the developer

0:24:40.760 --> 0:24:43.199
<v Speaker 3>of whatever. A guy come in, say, I work for

0:24:43.240 --> 0:24:46.400
<v Speaker 3>so and so developer blah blah blah blah blah. Next

0:24:46.440 --> 0:24:49.320
<v Speaker 3>thing you know, there's ten guys calling that developer, you know,

0:24:49.440 --> 0:24:51.479
<v Speaker 3>wanting to want to see if they can get his

0:24:51.480 --> 0:24:57.360
<v Speaker 3>next project. So you just don't. It's changed. For so long,

0:24:57.400 --> 0:24:59.480
<v Speaker 3>everybody was hyping in and there was so much stuff.

0:24:59.560 --> 0:25:02.320
<v Speaker 3>And when they started that one course of day thing,

0:25:02.680 --> 0:25:06.600
<v Speaker 3>I'm sitting there thinking to myself, Man, this is crazy.

0:25:07.440 --> 0:25:11.040
<v Speaker 1>But I imagine you had that perspective a little bit too,

0:25:11.080 --> 0:25:14.840
<v Speaker 1>coming from you know, where you were kind of in

0:25:15.000 --> 0:25:18.120
<v Speaker 1>a golf turf business, a different line of the business

0:25:19.080 --> 0:25:21.520
<v Speaker 1>where you're you know, going to clubs and working with

0:25:21.560 --> 0:25:24.639
<v Speaker 1>them and working around their needs if you're selling something,

0:25:24.680 --> 0:25:28.080
<v Speaker 1>you're starting to understand how a golf course works. And

0:25:28.400 --> 0:25:31.159
<v Speaker 1>I imagine you know, an architect at that time, they

0:25:31.160 --> 0:25:33.480
<v Speaker 1>are the one course a day thing. They're just thinking

0:25:33.560 --> 0:25:37.159
<v Speaker 1>this is the biggest swoon ever for their business and

0:25:37.720 --> 0:25:40.399
<v Speaker 1>probably look at you're looking at it through different lens

0:25:40.440 --> 0:25:41.000
<v Speaker 1>at that point.

0:25:42.200 --> 0:25:45.800
<v Speaker 3>Yeah, I had, And let's go there for a second.

0:25:46.280 --> 0:25:50.239
<v Speaker 3>I'll tell you this. It's one of those businesses that

0:25:50.320 --> 0:25:56.760
<v Speaker 3>you're like, this business shouldn't exist because it's it cannot

0:25:56.880 --> 0:26:00.760
<v Speaker 3>sustain itself. And when I say that, you go back,

0:26:00.880 --> 0:26:07.920
<v Speaker 3>you think, and let me rephrase this. I think that

0:26:08.560 --> 0:26:11.040
<v Speaker 3>if it wasn't for God superintendents, none of us would

0:26:11.080 --> 0:26:14.040
<v Speaker 3>be in business. And those are those guys are the key,

0:26:14.040 --> 0:26:16.000
<v Speaker 3>and I think the world of them. My father in

0:26:16.119 --> 0:26:20.240
<v Speaker 3>law is a superintendent at some good clubs, and I've

0:26:20.280 --> 0:26:22.920
<v Speaker 3>got a great respect for those guys. But I don't

0:26:22.960 --> 0:26:30.880
<v Speaker 3>know of any superintendent's curriculum that gives these guys that says, hey,

0:26:31.200 --> 0:26:34.480
<v Speaker 3>here's how you operate that golf course for profit. So

0:26:34.680 --> 0:26:37.840
<v Speaker 3>often the guy comes out and the first thing he

0:26:37.880 --> 0:26:39.359
<v Speaker 3>wants to do is go to work for a big

0:26:39.400 --> 0:26:45.119
<v Speaker 3>club so that he can get some interviews at another club.

0:26:45.200 --> 0:26:47.000
<v Speaker 3>And the first thing he asked is how much budget

0:26:47.000 --> 0:26:49.800
<v Speaker 3>do I have? You take that budget, you do everything

0:26:49.800 --> 0:26:51.159
<v Speaker 3>you can do with it, so you can go to

0:26:51.160 --> 0:26:54.120
<v Speaker 3>the next club and get more budget, and you work

0:26:54.160 --> 0:26:57.040
<v Speaker 3>through about three or four clubs and it's great. It's

0:26:57.359 --> 0:27:01.920
<v Speaker 3>the way the industry is set up. But in the

0:27:01.960 --> 0:27:07.600
<v Speaker 3>modern world, I don't know that most corporations are set

0:27:07.680 --> 0:27:10.560
<v Speaker 3>up to function that way. They want you to make

0:27:10.560 --> 0:27:14.240
<v Speaker 3>a profit. And so I'm sitting there watching and I'm

0:27:14.240 --> 0:27:17.280
<v Speaker 3>working for these companies, and not to name any companies,

0:27:17.320 --> 0:27:20.800
<v Speaker 3>but they'll go give a grant to Uga Turf School

0:27:20.880 --> 0:27:24.800
<v Speaker 3>or Penn State Turf School. Well, obviously, by the time

0:27:24.840 --> 0:27:27.560
<v Speaker 3>that guy gets out of school, he's been using that

0:27:27.640 --> 0:27:31.920
<v Speaker 3>equipment or that fertilizer or that irrigation and you've been

0:27:31.960 --> 0:27:34.399
<v Speaker 3>taught a certain way. And it's like, hey, if I

0:27:34.480 --> 0:27:37.120
<v Speaker 3>come in there and say, look, we're not gonna put

0:27:37.119 --> 0:27:41.520
<v Speaker 3>in a two million dollar irrigation system because economically we

0:27:41.600 --> 0:27:44.080
<v Speaker 3>can hire one guy to come around and do this, this,

0:27:44.119 --> 0:27:47.320
<v Speaker 3>and this, and it'll be twenty years before you ever

0:27:48.359 --> 0:27:52.439
<v Speaker 3>made up the difference. And the young guys look at

0:27:52.520 --> 0:27:55.000
<v Speaker 3>you like, well, you can't do it that way. And

0:27:55.040 --> 0:27:57.240
<v Speaker 3>the biggest thing to me, and the thing that still

0:27:57.240 --> 0:28:02.679
<v Speaker 3>stands out to me, was I remember, I remember working

0:28:02.680 --> 0:28:05.200
<v Speaker 3>for Toro when John Deere was getting in the business,

0:28:05.920 --> 0:28:11.600
<v Speaker 3>and at one of our seminars, we had this guy

0:28:11.600 --> 0:28:14.119
<v Speaker 3>that would come Ken Peters or something. He wrote a

0:28:14.119 --> 0:28:17.040
<v Speaker 3>book called a One Minute Manager or something. He'd come

0:28:17.080 --> 0:28:23.280
<v Speaker 3>and speak to us, and it was the Toro seventy

0:28:23.280 --> 0:28:29.040
<v Speaker 3>two inch Groundsmaster was a rotary mower that superintendents used.

0:28:29.800 --> 0:28:31.760
<v Speaker 3>And he said, you got to realize, if John Deere

0:28:32.920 --> 0:28:36.960
<v Speaker 3>sells one of their mowers that's seventy two inches, why

0:28:37.480 --> 0:28:41.880
<v Speaker 3>to every distributor, every dealer they have, they will have

0:28:42.000 --> 0:28:45.920
<v Speaker 3>manufactured more mowers and Toro sales an e year. So

0:28:45.960 --> 0:28:52.600
<v Speaker 3>we're like wow. And then I was I was calling

0:28:52.640 --> 0:28:56.960
<v Speaker 3>on Augusta National every other Monday. I'd have to be

0:28:57.040 --> 0:29:00.880
<v Speaker 3>there and I'd go call them them and the mechanics

0:29:00.880 --> 0:29:03.520
<v Speaker 3>spend a lot of time in the mechanic and Paul

0:29:03.600 --> 0:29:06.040
<v Speaker 3>Latshaw was coming in as the superintendent. He was coming

0:29:06.040 --> 0:29:11.400
<v Speaker 3>from Oakmont. He had taken one of our Toro greensmowes

0:29:11.440 --> 0:29:14.600
<v Speaker 3>called a G three, and he'd welded two more reels

0:29:14.640 --> 0:29:16.480
<v Speaker 3>on it made a five gang greens Moore that he

0:29:16.480 --> 0:29:20.960
<v Speaker 3>could mow fairways with. Well. In nineteen eighty five we

0:29:21.080 --> 0:29:25.920
<v Speaker 3>mowed the masters with a Toro eleven blade transport frame.

0:29:26.000 --> 0:29:32.160
<v Speaker 3>It pulls behind a tractor and Lightshaw's bringing this thing

0:29:32.240 --> 0:29:34.920
<v Speaker 3>up to another level. Well, Toro and all the other

0:29:34.960 --> 0:29:39.160
<v Speaker 3>companies they love that because the transport frame the gang more.

0:29:40.200 --> 0:29:42.960
<v Speaker 3>It would last you twenty years at a normal golf course,

0:29:43.440 --> 0:29:46.080
<v Speaker 3>but if you could get a lightweight fairway unit in there,

0:29:46.760 --> 0:29:48.720
<v Speaker 3>you've got about five years out of it, and you'd

0:29:48.880 --> 0:29:52.640
<v Speaker 3>sell the cost of the machine and parts over that

0:29:52.760 --> 0:29:55.920
<v Speaker 3>five years. So we were taught to, you know, don't

0:29:55.960 --> 0:29:59.160
<v Speaker 3>be pushing these gang moars. So now what I use

0:29:59.240 --> 0:30:02.960
<v Speaker 3>in my fairways is game moors. And I go to

0:30:03.040 --> 0:30:05.719
<v Speaker 3>a young superintendent. He's like, I would never have one

0:30:05.760 --> 0:30:08.640
<v Speaker 3>of those things on my golf course. And I'm like, okay,

0:30:08.640 --> 0:30:10.640
<v Speaker 3>how much you want for it? It's like I take

0:30:10.640 --> 0:30:13.520
<v Speaker 3>a thousand bucks. You go get a gang more that

0:30:13.600 --> 0:30:16.200
<v Speaker 3>you can't put buy them for a thousand dollars, put

0:30:16.240 --> 0:30:19.080
<v Speaker 3>to a three thousand in them. The thing last year

0:30:19.120 --> 0:30:24.320
<v Speaker 3>from now on where we've taught people to spend more

0:30:24.360 --> 0:30:31.360
<v Speaker 3>and more money, and we've the guys that are in

0:30:31.480 --> 0:30:34.800
<v Speaker 3>charge of these clubs at all now are their fathers.

0:30:36.160 --> 0:30:38.560
<v Speaker 3>They didn't borrow money and spend money at these private

0:30:38.600 --> 0:30:43.640
<v Speaker 3>clubs like we do today. I've got a picture from

0:30:43.720 --> 0:30:49.920
<v Speaker 3>nineteen ninety, either ninety seven or ninety eight. I'll send

0:30:49.960 --> 0:30:54.400
<v Speaker 3>it to you. Sometimes it's a five gang Jacobsen pull

0:30:54.440 --> 0:30:59.280
<v Speaker 3>frame behind a Willis jeep on the sixteenth hole at

0:30:59.280 --> 0:31:00.000
<v Speaker 3>Cyprus Point.

0:31:00.920 --> 0:31:01.680
<v Speaker 2>Unbelievable.

0:31:02.400 --> 0:31:05.160
<v Speaker 3>And I took that picture of him and this is awesome.

0:31:05.600 --> 0:31:07.480
<v Speaker 3>And that was you know, that's twenty four years ago

0:31:07.560 --> 0:31:10.200
<v Speaker 3>and these guys are still still pulling this jeep and

0:31:10.240 --> 0:31:12.280
<v Speaker 3>got a jeep out there pulling this five game. I'm

0:31:12.320 --> 0:31:16.880
<v Speaker 3>like yes. And and you'd go to some of these

0:31:18.000 --> 0:31:21.760
<v Speaker 3>modern resort residential places and't it have all this modern equipment,

0:31:22.720 --> 0:31:25.720
<v Speaker 3>these maintenance buildings. That was so we've just we just

0:31:25.800 --> 0:31:26.960
<v Speaker 3>let all that get out of hand.

0:31:27.640 --> 0:31:30.240
<v Speaker 1>I used to work in the restaurant industry.

0:31:30.760 --> 0:31:31.400
<v Speaker 2>We still this.

0:31:31.760 --> 0:31:34.560
<v Speaker 1>I sold this like loyalty program as a startup. But

0:31:34.840 --> 0:31:38.840
<v Speaker 1>I remember talking to a experienced restaurant tour and he said,

0:31:38.880 --> 0:31:42.320
<v Speaker 1>you know, the biggest mistake that all new restaurant owners

0:31:43.000 --> 0:31:45.720
<v Speaker 1>make is they want they want the shiny new ovens.

0:31:45.960 --> 0:31:48.920
<v Speaker 1>They want to go buy, you know, all these shiny

0:31:48.960 --> 0:31:52.920
<v Speaker 1>new ovens. And the first you know, what happens immediately

0:31:53.040 --> 0:31:55.560
<v Speaker 1>is you know, they sink all this costs and what

0:31:55.600 --> 0:31:57.960
<v Speaker 1>I do is I go buy all used evens from

0:31:57.960 --> 0:32:00.960
<v Speaker 1>the people that buy the new ovens and then go under.

0:32:01.400 --> 0:32:05.040
<v Speaker 1>And it's it's interesting how you know, you know from

0:32:05.080 --> 0:32:09.680
<v Speaker 1>your experience in a way like what you do, especially

0:32:09.680 --> 0:32:13.080
<v Speaker 1>at the field, as you maintain a very good golf

0:32:13.080 --> 0:32:17.680
<v Speaker 1>product for a very low cost to the consumer. And

0:32:18.000 --> 0:32:20.480
<v Speaker 1>you know to do that you have to get creative

0:32:20.520 --> 0:32:24.320
<v Speaker 1>and take shortcuts and do things differently than the modern trend.

0:32:25.920 --> 0:32:28.320
<v Speaker 3>Yeah, and we're all in it. I mean, what you're doing.

0:32:28.840 --> 0:32:31.640
<v Speaker 3>You know, the golf magazines they don't. Y'all do it

0:32:31.640 --> 0:32:34.880
<v Speaker 3>a much better job than golf magazines and they don't

0:32:34.880 --> 0:32:38.200
<v Speaker 3>know what to do about it. But it's it's the

0:32:38.240 --> 0:32:42.120
<v Speaker 3>golf business. If you don't know how to there's eight

0:32:42.200 --> 0:32:44.880
<v Speaker 3>hundred I think one of the guys was saying not

0:32:44.960 --> 0:32:47.480
<v Speaker 3>long ago, there's eight hundred courses in the United States

0:32:48.000 --> 0:32:51.520
<v Speaker 3>that have a waiting list that are considered exclusive clubs

0:32:51.560 --> 0:32:55.280
<v Speaker 3>that have a waiting list and can still charge an

0:32:55.320 --> 0:33:01.400
<v Speaker 3>initiation fee and can build projects. Only then you got

0:33:01.400 --> 0:33:06.480
<v Speaker 3>another two thousand clubs that are private five oh one

0:33:06.600 --> 0:33:10.120
<v Speaker 3>c three privates with a board and they might be

0:33:10.160 --> 0:33:13.880
<v Speaker 3>struggling but they're all wanting to do projects. They want

0:33:13.880 --> 0:33:17.280
<v Speaker 3>to assess people to do projects. And the difference in

0:33:17.280 --> 0:33:22.880
<v Speaker 3>those clubs is those top eight hundred, the club is

0:33:22.920 --> 0:33:26.479
<v Speaker 3>there for the member, and in these others, the member

0:33:26.600 --> 0:33:29.240
<v Speaker 3>is there for the club because the club's gotten where

0:33:29.280 --> 0:33:31.760
<v Speaker 3>they've got to have that member. They got to you know,

0:33:31.880 --> 0:33:34.560
<v Speaker 3>you're there when you start seeing wide screen TVs over

0:33:34.600 --> 0:33:38.080
<v Speaker 3>the urinals because the clubs that can do the widescreen

0:33:38.120 --> 0:33:41.000
<v Speaker 3>TV ural thing, they're right at the top. That's when

0:33:41.040 --> 0:33:44.560
<v Speaker 3>these and that's what that middle group that doesn't know

0:33:44.600 --> 0:33:48.480
<v Speaker 3>any better, they're just doing all these things. And the

0:33:48.120 --> 0:33:50.440
<v Speaker 3>new thing is we've got to be a family club.

0:33:50.480 --> 0:33:54.320
<v Speaker 3>Got to be a family club. Well, if if you

0:33:54.360 --> 0:33:57.560
<v Speaker 3>don't have a set of dues to where a guy

0:33:57.560 --> 0:34:03.440
<v Speaker 3>that doesn't play golf can't join, then you're not a

0:34:03.480 --> 0:34:06.160
<v Speaker 3>family club because the golf is the number one thing.

0:34:06.160 --> 0:34:08.759
<v Speaker 3>And if your do's are up where you are, what

0:34:08.800 --> 0:34:10.919
<v Speaker 3>are the fifteen grand a year from clubs up there?

0:34:11.200 --> 0:34:15.800
<v Speaker 2>Yeah it depends, but yeah.

0:34:14.480 --> 0:34:18.600
<v Speaker 3>Let's just say if but down here seven hundred bucks

0:34:19.520 --> 0:34:24.279
<v Speaker 3>a month and if you don't play golf, you're not

0:34:24.320 --> 0:34:27.200
<v Speaker 3>going to join for the swimming pool and the tennis

0:34:27.239 --> 0:34:30.760
<v Speaker 3>you're gonna go to another place. And so we've gotten

0:34:30.800 --> 0:34:35.360
<v Speaker 3>into this deal where everybody's selling everybody on the clubhouse

0:34:35.400 --> 0:34:37.680
<v Speaker 3>and all that other stuff. And while all that's going

0:34:38.000 --> 0:34:40.560
<v Speaker 3>going on, you got twelve thousand golf courses out there

0:34:41.440 --> 0:34:44.560
<v Speaker 3>that are either run by management company or individual owners.

0:34:44.920 --> 0:34:48.239
<v Speaker 3>And those individual owners, like me, they're not gonna get

0:34:48.280 --> 0:34:51.640
<v Speaker 3>into magazines. They're not gonna run around to everybody and

0:34:51.719 --> 0:34:53.920
<v Speaker 3>tell them how they do it. They just gonna keep

0:34:53.960 --> 0:34:58.320
<v Speaker 3>doing it and keep their mouth shut. And every state's

0:34:58.320 --> 0:35:02.080
<v Speaker 3>got that, and you can find it, and it's it

0:35:02.200 --> 0:35:04.480
<v Speaker 3>might not be as gloom and doom for them as

0:35:04.640 --> 0:35:05.920
<v Speaker 3>some people make it out to be.

0:35:06.880 --> 0:35:09.359
<v Speaker 1>Well, I think if anything twenty twenty has taught us

0:35:09.400 --> 0:35:12.960
<v Speaker 1>that with clubs and club golf, is that the golf

0:35:13.040 --> 0:35:15.520
<v Speaker 1>has got to be your core product because all of

0:35:15.560 --> 0:35:18.200
<v Speaker 1>the other stuff, if it goes away, you know what,

0:35:18.400 --> 0:35:19.759
<v Speaker 1>at the end of the day, all you have is

0:35:19.800 --> 0:35:23.800
<v Speaker 1>a golf course. And you know, with with obviously social

0:35:23.880 --> 0:35:28.000
<v Speaker 1>distancing and what's happened the popularity for golf, and you know,

0:35:28.080 --> 0:35:31.040
<v Speaker 1>all these places are posting record rounds and I'm sure

0:35:31.600 --> 0:35:33.879
<v Speaker 1>I'm sure you've seen it on your end where more

0:35:33.920 --> 0:35:36.279
<v Speaker 1>people are playing golf because it's a way to get

0:35:36.320 --> 0:35:40.080
<v Speaker 1>away and safely, you know, get recreation and do something.

0:35:40.120 --> 0:35:42.920
<v Speaker 1>And at the end of the day, I hope one

0:35:42.960 --> 0:35:45.919
<v Speaker 1>of the long term impacts of it is that these

0:35:45.920 --> 0:35:49.520
<v Speaker 1>clubs have windfall from you know, they lose all their weddings,

0:35:49.560 --> 0:35:53.040
<v Speaker 1>but they get windfall from golf and the revenue generally

0:35:53.160 --> 0:35:55.799
<v Speaker 1>by golf, and they think to themselves, wow, you know

0:35:56.040 --> 0:35:58.680
<v Speaker 1>this golf thinks the most important thing we have.

0:35:59.360 --> 0:36:01.600
<v Speaker 2>But it probably won't go that way.

0:36:02.880 --> 0:36:05.799
<v Speaker 3>I think it could, but I think what determines that's

0:36:05.840 --> 0:36:08.600
<v Speaker 3>the square foot the size of the clubhouse. Some of

0:36:08.640 --> 0:36:10.759
<v Speaker 3>them they don't know how to get rid of that clubhouse.

0:36:11.960 --> 0:36:15.879
<v Speaker 3>You know, if you had, if if your generation's gonna

0:36:15.920 --> 0:36:19.040
<v Speaker 3>end up saving golf. As far as I can see

0:36:19.080 --> 0:36:21.759
<v Speaker 3>it coming, they don't really want to go join the

0:36:21.760 --> 0:36:25.319
<v Speaker 3>big club. That's they don't want to be burdened with that. First,

0:36:25.320 --> 0:36:27.600
<v Speaker 3>they're too mobile. There's no way to pay a big

0:36:27.640 --> 0:36:31.040
<v Speaker 3>initiation fee here, stay three or four years, move to

0:36:31.080 --> 0:36:32.880
<v Speaker 3>another town, do it again, and do it three or

0:36:32.880 --> 0:36:37.120
<v Speaker 3>four times. Not gonna happen. They would rather be at

0:36:37.120 --> 0:36:41.160
<v Speaker 3>a club with good greens, good teas, some architectural merit

0:36:41.200 --> 0:36:44.120
<v Speaker 3>to it. Go on a golf trip to Bandon here,

0:36:45.320 --> 0:36:49.560
<v Speaker 3>sand Valley or wherever, and you can see that coming on,

0:36:50.520 --> 0:36:54.360
<v Speaker 3>and you can cater to that guy and create a

0:36:55.040 --> 0:37:00.640
<v Speaker 3>product that works and they're gonna they're gonna use. And

0:37:00.719 --> 0:37:05.160
<v Speaker 3>I think it's so good to watch these kids that

0:37:05.160 --> 0:37:09.080
<v Speaker 3>that are that don't mind you know what I mean

0:37:09.120 --> 0:37:12.480
<v Speaker 3>by edges? When when they don't mind the edges, if

0:37:12.480 --> 0:37:15.480
<v Speaker 3>my cart pads are broken over here, and uh, I

0:37:15.480 --> 0:37:18.799
<v Speaker 3>don't have all my ob steaks up, or I don't

0:37:18.800 --> 0:37:21.719
<v Speaker 3>spend a fortune on my edges, but give them a

0:37:21.719 --> 0:37:26.360
<v Speaker 3>good product with good greens, good teas, bunkers and let

0:37:26.440 --> 0:37:29.359
<v Speaker 3>them go play golf. They understand it and they're fine

0:37:29.400 --> 0:37:31.440
<v Speaker 3>with that. And you can give it to them at

0:37:31.440 --> 0:37:34.600
<v Speaker 3>a price that lets you make money and lets them play.

0:37:35.719 --> 0:37:36.560
<v Speaker 3>That's where we're going.

0:37:36.920 --> 0:37:43.640
<v Speaker 1>It's the expectations, the set of expectations, what people value

0:37:44.200 --> 0:37:45.880
<v Speaker 1>in a way that is changing.

0:37:47.719 --> 0:37:51.120
<v Speaker 3>Yeah, it's like hippie girls that didn't wear makeup. You

0:37:51.200 --> 0:37:54.040
<v Speaker 3>have real good looking girls with no makeup on, just

0:37:54.040 --> 0:37:56.680
<v Speaker 3>a little hippie girls. Then you get these damn girls

0:37:56.680 --> 0:37:59.480
<v Speaker 3>with all this makeup on, all this stuff, wanting to

0:37:59.480 --> 0:38:03.319
<v Speaker 3>be a step for wife. And you you you see that.

0:38:03.480 --> 0:38:06.880
<v Speaker 3>It's your generation is more in the hippie hippie gulf.

0:38:08.000 --> 0:38:10.640
<v Speaker 3>It's where the edges are just it's just natural. I

0:38:10.719 --> 0:38:15.200
<v Speaker 3>mean I'm a one height in the yeah, and then

0:38:15.440 --> 0:38:18.560
<v Speaker 3>thirty yards in front of the greens. We really soup

0:38:18.600 --> 0:38:22.080
<v Speaker 3>it up. We primo it. We go ultra light. Fairway mowers,

0:38:22.760 --> 0:38:25.520
<v Speaker 3>chipping areas, everything are mode that way and that's where

0:38:25.520 --> 0:38:29.279
<v Speaker 3>everybody plays. But in the in the fairways, we're a

0:38:29.280 --> 0:38:31.880
<v Speaker 3>little over half inch with game moars and doesn't it

0:38:32.000 --> 0:38:35.120
<v Speaker 3>lets us do it? I mean I could, I could

0:38:35.320 --> 0:38:38.000
<v Speaker 3>take it up another level of two, but I had

0:38:38.000 --> 0:38:38.840
<v Speaker 3>to charge more.

0:38:40.440 --> 0:38:42.480
<v Speaker 2>How how does that you know? And relate?

0:38:42.680 --> 0:38:47.640
<v Speaker 1>Like, say you you want to make what you're doing

0:38:47.680 --> 0:38:50.080
<v Speaker 1>around the greens all the all the way through the

0:38:50.080 --> 0:38:53.799
<v Speaker 1>fair away what you know in the end cost, how

0:38:53.840 --> 0:38:57.040
<v Speaker 1>would that translate to the golfer? Like you know, I'm

0:38:57.120 --> 0:38:59.360
<v Speaker 1>going away from gang mowers. I'm going to the lightweight

0:38:59.400 --> 0:39:01.800
<v Speaker 1>mowors that can I can get this thing down a

0:39:01.880 --> 0:39:06.000
<v Speaker 1>little bit more, you know on a greens feed basis.

0:39:06.000 --> 0:39:09.640
<v Speaker 1>Are we talking a five ten dollars increase to the

0:39:09.680 --> 0:39:11.480
<v Speaker 1>retail golfer for all times?

0:39:11.480 --> 0:39:17.080
<v Speaker 3>Probably probably ten to fifteen. And I say that let's

0:39:17.120 --> 0:39:21.440
<v Speaker 3>think about that. I've we maintained with three people. Ashley

0:39:21.480 --> 0:39:24.800
<v Speaker 3>does that. He as we have three people. One guy's

0:39:24.800 --> 0:39:29.600
<v Speaker 3>been there thirty years, needs great, and that's our crew.

0:39:30.960 --> 0:39:33.680
<v Speaker 3>If I go to mowing fairways, I'm gonna go to

0:39:33.680 --> 0:39:36.680
<v Speaker 3>the lightweight fairway mower. I'm gonna have to mow it

0:39:36.719 --> 0:39:39.440
<v Speaker 3>more frequently. I'm gonna have to sharpen it much more

0:39:39.480 --> 0:39:42.960
<v Speaker 3>because the gang mores. We sharpen those once maybe twice

0:39:43.000 --> 0:39:46.000
<v Speaker 3>a year if we get some knicks. But other than that,

0:39:46.200 --> 0:39:48.160
<v Speaker 3>you sharpen that real mower, and then you come in

0:39:48.160 --> 0:39:52.359
<v Speaker 3>for the winter, rebuild it and go again. We're gonna

0:39:52.400 --> 0:39:57.640
<v Speaker 3>fertilize more. We're gonna we primo the entire course. Anyway.

0:39:57.960 --> 0:40:01.359
<v Speaker 3>The primo is a growth retarding that tightens it up,

0:40:02.280 --> 0:40:06.680
<v Speaker 3>and so we would end up getting that look and

0:40:06.680 --> 0:40:10.480
<v Speaker 3>and mow and wall to wall like that would take

0:40:10.560 --> 0:40:16.920
<v Speaker 3>considerably more time and probably another two to three people

0:40:16.960 --> 0:40:17.479
<v Speaker 3>on the crew.

0:40:18.440 --> 0:40:21.239
<v Speaker 1>You know, Garrett Morrison just did a pod for us,

0:40:21.280 --> 0:40:24.520
<v Speaker 1>a story on you know, the pursuit for green grass,

0:40:24.560 --> 0:40:27.960
<v Speaker 1>and you know, kind of related around Augusta, and he

0:40:28.080 --> 0:40:30.759
<v Speaker 1>related it to people's lawns. And I think everybody can

0:40:30.960 --> 0:40:33.680
<v Speaker 1>understand it from a long standpoint is you know, you

0:40:33.760 --> 0:40:36.399
<v Speaker 1>go out, you get the fertilizer. You know, you put

0:40:36.440 --> 0:40:38.840
<v Speaker 1>all these inputs in and you start mowing it lower.

0:40:39.280 --> 0:40:41.839
<v Speaker 1>All you're doing is you you just need to do

0:40:41.920 --> 0:40:44.600
<v Speaker 1>more for the lawn because you're opening it up to

0:40:44.719 --> 0:40:46.080
<v Speaker 1>so many more you know.

0:40:47.840 --> 0:40:50.000
<v Speaker 2>Different diseases, diseases.

0:40:50.080 --> 0:40:53.160
<v Speaker 1>Yeah, it becomes so much more susceptible. And it's so

0:40:53.280 --> 0:40:56.360
<v Speaker 1>different than especially a public golf course where you know,

0:40:56.440 --> 0:41:01.120
<v Speaker 1>you're you're an hour fifteen south of Atlanta. You're not

0:41:01.440 --> 0:41:04.640
<v Speaker 1>in you know, you're not in suburban Atlanta, where like

0:41:04.680 --> 0:41:07.360
<v Speaker 1>you could just you know, you could throw a stone

0:41:07.400 --> 0:41:12.600
<v Speaker 1>to one hundred thousand golfers and you're you're you're providing

0:41:12.640 --> 0:41:16.680
<v Speaker 1>a you know, affordable golf product for you know, the masses.

0:41:16.840 --> 0:41:20.040
<v Speaker 1>But you in order to do that, you have to

0:41:20.160 --> 0:41:23.479
<v Speaker 1>do things certain ways, and you know, and this is

0:41:23.560 --> 0:41:27.360
<v Speaker 1>a perfect example of a way that nobody's It doesn't

0:41:27.360 --> 0:41:30.319
<v Speaker 1>provide any real difference, Like the amount of money that

0:41:30.360 --> 0:41:33.480
<v Speaker 1>you have to essentially pass on to the consumer doesn't

0:41:33.480 --> 0:41:38.480
<v Speaker 1>equal the increase in playing experience. Right, I'd rather save

0:41:38.560 --> 0:41:42.919
<v Speaker 1>fifteen bucks and have fairways that's you know, a half inch,

0:41:43.120 --> 0:41:46.400
<v Speaker 1>rather than have it be you know, like a you know,

0:41:46.520 --> 0:41:51.280
<v Speaker 1>a fringe and pay fifteen dollars more in my personal opinion,

0:41:51.520 --> 0:41:53.960
<v Speaker 1>but you know, somebody else would say that's great. I

0:41:54.040 --> 0:41:55.239
<v Speaker 1>want the fairway to be this.

0:41:55.160 --> 0:41:58.839
<v Speaker 3>Way, I think. I think you're exactly right. I think that.

0:41:58.960 --> 0:42:01.200
<v Speaker 3>And the other thing is that I think so many people

0:42:01.239 --> 0:42:07.480
<v Speaker 3>now they equate that level to the quality of the course.

0:42:07.600 --> 0:42:11.520
<v Speaker 3>They can't under they can't distinguish or differentiate between maintenance

0:42:12.200 --> 0:42:16.839
<v Speaker 3>and architectural strategy. So lots of times, the higher your

0:42:16.840 --> 0:42:18.960
<v Speaker 3>maintenance and the better your maintenance, they consider that a

0:42:19.040 --> 0:42:22.120
<v Speaker 3>much better course design wise and everything. So you got

0:42:22.160 --> 0:42:25.319
<v Speaker 3>to get past that. But the number one thing in

0:42:25.360 --> 0:42:28.040
<v Speaker 3>my opinion, and we'd have to talk to a superintendent

0:42:28.080 --> 0:42:30.400
<v Speaker 3>about this. But by the way, I listened to his

0:42:30.520 --> 0:42:35.239
<v Speaker 3>podcasts on the green grass and it was good. The

0:42:36.719 --> 0:42:39.759
<v Speaker 3>number one thing is high to cut. You think about

0:42:39.760 --> 0:42:42.719
<v Speaker 3>it all the way through. If when I was growing up,

0:42:43.080 --> 0:42:46.040
<v Speaker 3>bent grass was nowhere near the problem in the south

0:42:46.080 --> 0:42:51.160
<v Speaker 3>it is now, but fast was eight and the grass

0:42:51.239 --> 0:42:53.960
<v Speaker 3>was mode at a quarter inch or more. So the

0:42:54.000 --> 0:42:57.160
<v Speaker 3>grass didn't have near the disease issues or near the

0:42:57.200 --> 0:43:00.520
<v Speaker 3>problems that it had once you started cutting at an

0:43:00.560 --> 0:43:04.440
<v Speaker 3>eighth one inch or a hundred or whatever you're going

0:43:04.480 --> 0:43:07.600
<v Speaker 3>to call it, and so everything. When you start lowering heights,

0:43:07.600 --> 0:43:10.359
<v Speaker 3>you get more disease, you get more issues, You got

0:43:10.400 --> 0:43:15.000
<v Speaker 3>a different mowers, more expense, more people, and so height

0:43:15.080 --> 0:43:19.080
<v Speaker 3>to cut has so much to do. And the number cuts.

0:43:19.520 --> 0:43:21.880
<v Speaker 3>If you've got a fairway cut and then you've got

0:43:21.920 --> 0:43:25.560
<v Speaker 3>a short rough cutting and a rough cut and a

0:43:25.640 --> 0:43:28.440
<v Speaker 3>tee height and a cut around the greens. Look how

0:43:28.440 --> 0:43:30.480
<v Speaker 3>many mowers you got, Look how many people you got?

0:43:31.239 --> 0:43:35.840
<v Speaker 3>We just mow everything just like just like they do

0:43:35.920 --> 0:43:38.439
<v Speaker 3>in Europe. If we can't to use that.

0:43:39.960 --> 0:43:43.879
<v Speaker 1>With so you the field is doing really well, you know,

0:43:44.040 --> 0:43:47.400
<v Speaker 1>and now you're to the point where you're reinvesting money

0:43:47.400 --> 0:43:50.239
<v Speaker 1>into the club, Like how are you thinking about rein

0:43:50.880 --> 0:43:53.760
<v Speaker 1>putting money back into the golf course and the different

0:43:53.800 --> 0:43:56.200
<v Speaker 1>projects that you're doing, whether they're on the course or

0:43:56.239 --> 0:43:56.880
<v Speaker 1>off the course.

0:43:57.680 --> 0:44:04.319
<v Speaker 3>Well, this is Ashley's doing all that. He's on site

0:44:04.360 --> 0:44:07.360
<v Speaker 3>with me doing projects, but his his the fields is

0:44:07.360 --> 0:44:11.279
<v Speaker 3>more like his thing is. We're trying to create a

0:44:11.280 --> 0:44:15.640
<v Speaker 3>a millennial type golf is what I call it. And

0:44:16.320 --> 0:44:19.759
<v Speaker 3>everything we haven't taken anything. Everything we've put back in there,

0:44:19.800 --> 0:44:27.600
<v Speaker 3>we haven't taken anything out and it's it's it's a

0:44:27.600 --> 0:44:32.400
<v Speaker 3>a different environment. And the the restaurants more like a

0:44:32.400 --> 0:44:37.400
<v Speaker 3>pub with the fire pits and what's the cornhole stuff

0:44:37.480 --> 0:44:47.080
<v Speaker 3>y'all do and all that corn but uh but uh,

0:44:47.239 --> 0:44:51.120
<v Speaker 3>the bags, the boats ball or bochi ball or whatever.

0:44:51.760 --> 0:44:55.160
<v Speaker 3>And we've we're doing music. We had three hundred people

0:44:55.160 --> 0:44:57.959
<v Speaker 3>at a concert the other night where we had a really

0:44:57.960 --> 0:45:03.279
<v Speaker 3>good band in from Mobile. And we're focusing right now

0:45:03.280 --> 0:45:07.600
<v Speaker 3>on specialized in barbecue. Got a smoker coming in, built

0:45:07.600 --> 0:45:12.680
<v Speaker 3>a barbecue shed, deal, really focusing on the practice area

0:45:13.600 --> 0:45:18.640
<v Speaker 3>and and understanding that that we're not a country club,

0:45:18.760 --> 0:45:21.279
<v Speaker 3>but we're going to be where the guy that wants

0:45:21.280 --> 0:45:25.040
<v Speaker 3>to play golf and then wants to see his kids

0:45:25.080 --> 0:45:29.120
<v Speaker 3>play softball or soccer or whatever later in the afternoon

0:45:29.120 --> 0:45:32.120
<v Speaker 3>can come out, pay, come back the next day if

0:45:32.120 --> 0:45:33.959
<v Speaker 3>he wants to, or walk away, and we can still

0:45:34.000 --> 0:45:36.880
<v Speaker 3>make it. We're not we're not dependent on having a

0:45:36.920 --> 0:45:40.520
<v Speaker 3>five hundred person membership or something. And so it's it's

0:45:40.600 --> 0:45:45.719
<v Speaker 3>a it's a totally different venue than a club. It's

0:45:45.840 --> 0:45:52.640
<v Speaker 3>very simple. Inside we're doing like a little dormitory upstairs,

0:45:53.719 --> 0:45:56.919
<v Speaker 3>trying to decide whether to do airstreams or do little

0:45:56.920 --> 0:45:59.440
<v Speaker 3>cabins out in the woods where because we've got guys

0:45:59.440 --> 0:46:02.279
<v Speaker 3>that come down and you know, they would stay there,

0:46:02.520 --> 0:46:05.320
<v Speaker 3>and we can build those things fairly reasonable. So it's

0:46:05.840 --> 0:46:07.360
<v Speaker 3>it's just back to basics.

0:46:08.200 --> 0:46:10.879
<v Speaker 1>Are you surprised that it has become a place where

0:46:10.920 --> 0:46:16.080
<v Speaker 1>people travel to to play from, you know, sometimes eight

0:46:16.120 --> 0:46:17.080
<v Speaker 1>plus hours away?

0:46:18.640 --> 0:46:22.480
<v Speaker 3>Yeah, I am. I think Sweeten's Cove helped us and

0:46:22.560 --> 0:46:25.200
<v Speaker 3>everybody with that. They really did a good job on

0:46:25.239 --> 0:46:28.440
<v Speaker 3>that social media and all that stuff, and I wouldn't

0:46:28.480 --> 0:46:32.200
<v Speaker 3>I wasn't aware of how much that helped. But I

0:46:32.360 --> 0:46:35.200
<v Speaker 3>see these guys coming in and like one night and like, well,

0:46:36.120 --> 0:46:41.080
<v Speaker 3>you know, well, what's that Harvard bag dude? It's like, well,

0:46:41.120 --> 0:46:43.160
<v Speaker 3>I played golf at Harvard. And I'm like, well, so

0:46:43.320 --> 0:46:49.239
<v Speaker 3>what are you doing down here? And he's like he's like, well,

0:46:49.440 --> 0:46:51.319
<v Speaker 3>we love it here we come. And and then I've

0:46:52.520 --> 0:46:56.160
<v Speaker 3>I've found that that guys that are good players that

0:46:56.200 --> 0:46:58.279
<v Speaker 3>are playing in the mid Am and the us M

0:46:58.360 --> 0:47:01.000
<v Speaker 3>and all one day I see that and he's gone

0:47:01.040 --> 0:47:04.440
<v Speaker 3>back about one hundred yards because I'm fairly open, he

0:47:04.600 --> 0:47:06.360
<v Speaker 3>just crossed over a hole and teed up on a

0:47:06.480 --> 0:47:08.440
<v Speaker 3>hole there and says, man, I come in here and

0:47:08.440 --> 0:47:10.560
<v Speaker 3>play all the time to practice from a tournaments because

0:47:10.560 --> 0:47:13.400
<v Speaker 3>it's firm and fast, and I can step back on

0:47:13.440 --> 0:47:15.640
<v Speaker 3>these teas and make these holes have a long I wan't.

0:47:17.080 --> 0:47:19.719
<v Speaker 3>So I'm like, well, maybe we're onto something. Maybe it's

0:47:19.800 --> 0:47:21.920
<v Speaker 3>me that has the issue of thinking I got to

0:47:21.960 --> 0:47:25.920
<v Speaker 3>be nicer and nicer and nicer. Maybe these kids do understand,

0:47:25.960 --> 0:47:29.200
<v Speaker 3>because a lot of the guys my age don't understand that.

0:47:29.760 --> 0:47:35.680
<v Speaker 3>And they don't they don't want that they my age group.

0:47:37.239 --> 0:47:40.400
<v Speaker 3>I grew up playing golf. I see too many guys

0:47:40.400 --> 0:47:42.680
<v Speaker 3>that now that are my age. They don't care about

0:47:42.719 --> 0:47:45.560
<v Speaker 3>really getting better at golf. It's more of a social

0:47:45.640 --> 0:47:50.520
<v Speaker 3>thing where they can hang out, smoke some cigars, get

0:47:50.520 --> 0:47:53.440
<v Speaker 3>their handicap where they can win this, that and this,

0:47:54.440 --> 0:47:57.960
<v Speaker 3>and they're not into it. The kids now actually walk

0:47:58.040 --> 0:48:01.360
<v Speaker 3>and do things, and it's hard to get four guys

0:48:01.440 --> 0:48:06.880
<v Speaker 3>my age that will walk, even our golf trips. When

0:48:06.880 --> 0:48:08.479
<v Speaker 3>we go on a golf trip, you gotta get guys

0:48:08.480 --> 0:48:14.080
<v Speaker 3>that'll go walk. So y'all's generation is gonna change it.

0:48:14.760 --> 0:48:16.160
<v Speaker 2>Yeah. I think about my dad.

0:48:16.280 --> 0:48:19.719
<v Speaker 1>He's you know, he's golf nutt plays every chance he can.

0:48:19.920 --> 0:48:21.880
<v Speaker 2>He's like a fifteen handicap. He walks.

0:48:21.880 --> 0:48:24.840
<v Speaker 1>But you know, I'll send them to places. You know,

0:48:24.880 --> 0:48:27.160
<v Speaker 1>they'll ask me when they're going somewhere where they should

0:48:27.200 --> 0:48:29.640
<v Speaker 1>go play. I'll send them. You know, one time he

0:48:29.680 --> 0:48:33.080
<v Speaker 1>went to places in Wisconsin. I send him and he goes.

0:48:33.320 --> 0:48:35.680
<v Speaker 2>You know, I just struggle with those wide open places.

0:48:35.719 --> 0:48:38.680
<v Speaker 2>I just I kn'tck it on. He's like, you need

0:48:38.719 --> 0:48:44.200
<v Speaker 2>more trees. I'm like what. I'm like, that's gonna help you.

0:48:44.200 --> 0:48:46.239
<v Speaker 1>You're you know you're for you don't really know where

0:48:46.280 --> 0:48:49.600
<v Speaker 1>the ball's going, like evinent wide open. It's only gonna

0:48:49.600 --> 0:48:52.000
<v Speaker 1>make it more fun for you. But he almost struggles

0:48:52.040 --> 0:48:53.160
<v Speaker 1>with the juxtaposition.

0:48:54.080 --> 0:48:58.239
<v Speaker 3>I think that's yeah, that's the other and they don't

0:48:58.239 --> 0:49:00.640
<v Speaker 3>get it. It's just just I'll had guys. I was

0:49:00.680 --> 0:49:02.399
<v Speaker 3>going to take some guys down to Hoopy a few

0:49:02.440 --> 0:49:05.319
<v Speaker 3>months ago, and when they found out they had to walk,

0:49:05.360 --> 0:49:08.160
<v Speaker 3>It's like, no way in hell am I going there.

0:49:09.719 --> 0:49:12.000
<v Speaker 2>Little boy wouldn't be going to Hoopie.

0:49:12.120 --> 0:49:15.359
<v Speaker 3>A little boy, little boy didn't he play golf. Little Boy,

0:49:15.960 --> 0:49:17.759
<v Speaker 3>little boy didn't play golf. He'd come out there and

0:49:17.840 --> 0:49:21.160
<v Speaker 3>ride around drink beers. But uh, when you've got that

0:49:21.200 --> 0:49:23.440
<v Speaker 3>el Camino and you got that thing waxed up and

0:49:23.520 --> 0:49:28.080
<v Speaker 3>you don't play golf, you just ride. But it was

0:49:29.800 --> 0:49:33.000
<v Speaker 3>so I don't know, but it's it's changing.

0:49:33.680 --> 0:49:37.919
<v Speaker 1>So you've operated, you had a different perspective coming into

0:49:38.000 --> 0:49:42.280
<v Speaker 1>architecture because you were on the turf selling turf equipment side.

0:49:42.680 --> 0:49:45.719
<v Speaker 1>You get into architecture and then your journey gets you

0:49:45.920 --> 0:49:49.799
<v Speaker 1>owning golf courses. How did owning golf courses, you know,

0:49:50.560 --> 0:49:55.040
<v Speaker 1>did that bring another level of different way thinking of

0:49:55.160 --> 0:49:58.440
<v Speaker 1>the architecture side, which you still are building, you know,

0:49:58.520 --> 0:50:02.320
<v Speaker 1>redesigning golf courses. How did your views on architecture change

0:50:02.640 --> 0:50:04.920
<v Speaker 1>once you got in the weeds of owning and operating

0:50:04.920 --> 0:50:05.680
<v Speaker 1>golf courses.

0:50:09.600 --> 0:50:16.000
<v Speaker 3>Not much, you know about the time that we were starting,

0:50:16.520 --> 0:50:18.680
<v Speaker 3>like Tom was starting, and I knew who Tom was.

0:50:18.719 --> 0:50:20.319
<v Speaker 3>He probably didn't know who I was, but I was

0:50:20.440 --> 0:50:24.680
<v Speaker 3>regional and and my goal all along is I saw

0:50:24.719 --> 0:50:28.240
<v Speaker 3>a niche there for public golf. And if you remember,

0:50:28.520 --> 0:50:30.920
<v Speaker 3>you might not be old enough to remember. When I started,

0:50:32.760 --> 0:50:35.719
<v Speaker 3>the signatures didn't touch it, they wouldn't go near it.

0:50:35.760 --> 0:50:40.960
<v Speaker 3>There was never it was all resort, residential. And then

0:50:41.239 --> 0:50:44.400
<v Speaker 3>then when things started changing in that you started seeing

0:50:44.400 --> 0:50:47.160
<v Speaker 3>the Nicholas's and all go to the public, and they

0:50:47.200 --> 0:50:51.560
<v Speaker 3>called it upscale daily fee, our country club for a day,

0:50:51.560 --> 0:50:54.600
<v Speaker 3>and that was the new hike. But for my first

0:50:54.640 --> 0:50:57.200
<v Speaker 3>five or six years, nobody wanted to go near the

0:50:57.200 --> 0:51:02.200
<v Speaker 3>public stuff. It was all and so you could. The

0:51:02.239 --> 0:51:05.279
<v Speaker 3>big boys didn't didn't touch it, and I thought there

0:51:05.360 --> 0:51:08.400
<v Speaker 3>was a niche in public golf, and I just started

0:51:08.800 --> 0:51:12.319
<v Speaker 3>sort of championing that and seeing what was out there

0:51:12.320 --> 0:51:14.040
<v Speaker 3>because I saw a lot of owners that were doing

0:51:14.080 --> 0:51:17.720
<v Speaker 3>okay with it, and they were individual owners. My theory's

0:51:17.760 --> 0:51:20.359
<v Speaker 3>always been, if God's doing well, you really don't need

0:51:20.400 --> 0:51:24.719
<v Speaker 3>management companies that much, because most a lot of the

0:51:24.760 --> 0:51:27.040
<v Speaker 3>management companies there were there to say, hey, I can

0:51:27.640 --> 0:51:30.120
<v Speaker 3>lose you less money and you lose yourself. And that

0:51:30.280 --> 0:51:33.320
<v Speaker 3>was brought on by a big builder that had a

0:51:33.400 --> 0:51:35.960
<v Speaker 3>thousand acre subdivision wants somebody to run the golf while

0:51:35.960 --> 0:51:41.080
<v Speaker 3>he sold the houses. And that's and so I just said, hey,

0:51:41.120 --> 0:51:45.279
<v Speaker 3>my focus is going to be public. I'm going to

0:51:46.360 --> 0:51:48.600
<v Speaker 3>try to make it where they can make money at it,

0:51:48.680 --> 0:51:51.520
<v Speaker 3>or if not make money, at least not lose money.

0:51:51.560 --> 0:51:55.160
<v Speaker 3>And so we went at it that way. And it's

0:51:55.400 --> 0:52:00.799
<v Speaker 3>sort of like a guy that owns McDonald's versus a

0:52:00.800 --> 0:52:07.160
<v Speaker 3>guy that has, uh, Peter Lugers in New York. Everybody's

0:52:07.200 --> 0:52:08.920
<v Speaker 3>heard of Peter Lugers or whatever, and they want to

0:52:08.960 --> 0:52:12.799
<v Speaker 3>go there and spend all the money. But the guys

0:52:12.840 --> 0:52:17.640
<v Speaker 3>at the McDonald's are doing okay. So you're both in

0:52:17.680 --> 0:52:25.480
<v Speaker 3>the restaurant business. And the golf in this country is public.

0:52:25.520 --> 0:52:28.759
<v Speaker 3>I mean, there's twelve thousand golf courses. I had a

0:52:28.760 --> 0:52:31.319
<v Speaker 3>guy tell me the other day we're down to we've

0:52:31.360 --> 0:52:33.520
<v Speaker 3>got twenty eight thousand golf pros in less than six

0:52:33.560 --> 0:52:36.040
<v Speaker 3>thousand of our golf courses now have a class A

0:52:36.080 --> 0:52:38.880
<v Speaker 3>head pro, you know, because the way it's changed. You

0:52:38.920 --> 0:52:41.000
<v Speaker 3>got a lot of resorts. I might have ten of them,

0:52:41.320 --> 0:52:44.960
<v Speaker 3>but the whole industry people are saying, hey, I don't

0:52:45.040 --> 0:52:47.000
<v Speaker 3>need this, this and this, I can run it. So

0:52:47.200 --> 0:52:51.280
<v Speaker 3>golf pros are having to change. And it's it's the business.

0:52:52.520 --> 0:52:58.200
<v Speaker 3>Business is just getting more and more efficient, and it's

0:53:00.160 --> 0:53:02.640
<v Speaker 3>you're never going to hear about public golf. You're going

0:53:02.680 --> 0:53:05.440
<v Speaker 3>to hear about You're going to hear about Bandon and

0:53:05.520 --> 0:53:07.160
<v Speaker 3>I don't have a problem with that. You're going to

0:53:07.160 --> 0:53:11.279
<v Speaker 3>hear about whatever. A new course is being built on

0:53:11.320 --> 0:53:14.359
<v Speaker 3>the right kind of land, but not many people even

0:53:14.360 --> 0:53:16.600
<v Speaker 3>get to play those courses when you weigh it all out,

0:53:16.880 --> 0:53:19.000
<v Speaker 3>I mean, those of us that are fortunate enough to

0:53:19.000 --> 0:53:24.160
<v Speaker 3>play them see it. But so many other guys just

0:53:24.239 --> 0:53:26.160
<v Speaker 3>go from public course to public course.

0:53:26.880 --> 0:53:30.840
<v Speaker 1>Yeah, I mean, that's the way ninety eight percent of

0:53:30.880 --> 0:53:34.520
<v Speaker 1>the golf worldy not ninety eight, but ninety percent of

0:53:34.560 --> 0:53:36.240
<v Speaker 1>the golf world interacts with golf.

0:53:36.760 --> 0:53:39.160
<v Speaker 2>Everybody always loves to look at the twenty.

0:53:38.800 --> 0:53:42.960
<v Speaker 1>Five million golfer statistic in America and they've failed to

0:53:43.040 --> 0:53:46.800
<v Speaker 1>recognize that, you know, twenty of at least twenty million

0:53:46.840 --> 0:53:50.000
<v Speaker 1>of those people are just I go play public golf

0:53:50.000 --> 0:53:52.719
<v Speaker 1>course around me. Like, that's the way almost all my

0:53:52.800 --> 0:53:55.120
<v Speaker 1>buddies are that have just recently gotten to the game

0:53:55.160 --> 0:53:58.279
<v Speaker 1>in their early thirties. They just go play public golf

0:53:58.280 --> 0:54:00.359
<v Speaker 1>course to public golf course. They don't play the same

0:54:00.360 --> 0:54:03.200
<v Speaker 1>public golf course every week they go. You know, it's

0:54:03.239 --> 0:54:05.640
<v Speaker 1>just like, oh, I'm going here this week. They invite

0:54:05.680 --> 0:54:07.439
<v Speaker 1>me all the time, and I'm like, I don't play

0:54:07.480 --> 0:54:08.880
<v Speaker 1>golf on Saturday mornings.

0:54:08.960 --> 0:54:10.600
<v Speaker 2>You know, I'm in the golf business.

0:54:10.840 --> 0:54:13.040
<v Speaker 1>But like it's like, they go here, they go here,

0:54:13.440 --> 0:54:16.160
<v Speaker 1>they go here, and it's just and I ask him

0:54:16.200 --> 0:54:18.400
<v Speaker 1>about like why do you choose that? And they're like, well,

0:54:18.760 --> 0:54:21.279
<v Speaker 1>you know, I wanted to go see this place. So

0:54:21.400 --> 0:54:23.799
<v Speaker 1>they had a good deal on golf. Now, how did

0:54:23.880 --> 0:54:28.400
<v Speaker 1>how is golf now being somebody that was in the

0:54:29.000 --> 0:54:32.160
<v Speaker 1>in the owning golf and operating golf before and after?

0:54:32.360 --> 0:54:33.640
<v Speaker 2>What has that done?

0:54:34.280 --> 0:54:36.440
<v Speaker 3>I think it's the worst thing ever happened to public golf.

0:54:37.120 --> 0:54:42.200
<v Speaker 3>And that's my opinion. They did a couple of years

0:54:42.239 --> 0:54:46.120
<v Speaker 3>ago they did fifty nine million dollars in revenue and

0:54:46.239 --> 0:54:49.680
<v Speaker 3>Golf Channel lost six or seven million, own by the

0:54:49.719 --> 0:54:53.280
<v Speaker 3>same company. And all they've done is take the average

0:54:53.320 --> 0:54:55.920
<v Speaker 3>public golfer and make him a commodity. He has no

0:54:56.000 --> 0:54:59.760
<v Speaker 3>loyalty to you or anything else. He looks for the deal.

0:55:00.840 --> 0:55:04.520
<v Speaker 3>And their system is based on barter, where they're not

0:55:05.160 --> 0:55:07.839
<v Speaker 3>out there to make money on you selling around off

0:55:07.840 --> 0:55:10.360
<v Speaker 3>their software. They're out there to take if you know

0:55:10.440 --> 0:55:12.640
<v Speaker 3>how it works. They get two tea times, sometimes three

0:55:12.680 --> 0:55:16.040
<v Speaker 3>tea times a day. It's twelve players at three and

0:55:16.120 --> 0:55:19.000
<v Speaker 3>if they sell that at twenty bucks while you're trying

0:55:19.000 --> 0:55:22.600
<v Speaker 3>to sell it at sixty, you know they've made two

0:55:22.680 --> 0:55:25.080
<v Speaker 3>hundred and forty dollars a day off of you and

0:55:25.160 --> 0:55:27.640
<v Speaker 3>you'll see people. I was on it for six months

0:55:27.680 --> 0:55:29.600
<v Speaker 3>and you'd see the same people come in and by

0:55:29.640 --> 0:55:32.600
<v Speaker 3>that time, if they couldn't get that time, they would

0:55:32.640 --> 0:55:34.480
<v Speaker 3>go to another course where they could get the deal.

0:55:34.560 --> 0:55:36.440
<v Speaker 3>But they were not going to pay your full green fee.

0:55:36.840 --> 0:55:39.480
<v Speaker 3>So I stopped and it helped me, and I think

0:55:39.520 --> 0:55:41.719
<v Speaker 3>more and more people are changing now. I think the

0:55:42.960 --> 0:55:47.680
<v Speaker 3>eventually somebody will figure out another t sheet that works, because.

0:55:48.920 --> 0:55:51.960
<v Speaker 1>It's have you ever thought about doing like a punch card?

0:55:52.000 --> 0:55:55.279
<v Speaker 1>I know it sounds stupid, but you know, like in

0:55:55.320 --> 0:55:58.239
<v Speaker 1>a way, it's kind of like, oh, I got the

0:55:58.239 --> 0:56:00.680
<v Speaker 1>Field's punch card. I get a free round or a

0:56:00.680 --> 0:56:02.720
<v Speaker 1>free card every five rounds or something.

0:56:02.840 --> 0:56:03.239
<v Speaker 2>Something we.

0:56:04.960 --> 0:56:09.919
<v Speaker 3>Do, something like we sell a card where they they

0:56:10.200 --> 0:56:15.120
<v Speaker 3>get twenty five percent, they can buy five hundred dollars

0:56:15.200 --> 0:56:17.480
<v Speaker 3>worth of golf for four hundred bucks, that kind of stuff,

0:56:18.080 --> 0:56:22.600
<v Speaker 3>and then they just it doesn't punch anymore. It works

0:56:22.600 --> 0:56:24.879
<v Speaker 3>off the point of sale. But we do a lot

0:56:24.920 --> 0:56:26.160
<v Speaker 3>of those different things like that.

0:56:26.760 --> 0:56:28.479
<v Speaker 2>I think there's value in the punch card.

0:56:28.719 --> 0:56:31.440
<v Speaker 3>I think there probably would be just having.

0:56:31.200 --> 0:56:33.480
<v Speaker 2>The physical card would be added marketing.

0:56:34.000 --> 0:56:36.520
<v Speaker 3>Well, why not. It's it's something to try.

0:56:36.880 --> 0:56:38.680
<v Speaker 2>It's something people carry around.

0:56:38.719 --> 0:56:41.200
<v Speaker 1>I got stuff in my wallet from all over the place,

0:56:41.480 --> 0:56:43.120
<v Speaker 1>Like you never know when you pull it out and

0:56:43.160 --> 0:56:44.880
<v Speaker 1>you're like, oh yeah, I forgot about.

0:56:44.600 --> 0:56:48.239
<v Speaker 3>That, and then you realize how many people just like

0:56:48.280 --> 0:56:51.080
<v Speaker 3>you just said, they forget about it. So you might

0:56:51.120 --> 0:56:54.480
<v Speaker 3>make more money with that than you do, you know,

0:56:54.960 --> 0:56:58.680
<v Speaker 3>because they don't they throw it away or lose it

0:56:59.200 --> 0:57:04.200
<v Speaker 3>or whatnot. But it's it's it's y'all are just gonna

0:57:04.239 --> 0:57:07.080
<v Speaker 3>view that differently. It's it's y'all just view the entire

0:57:08.680 --> 0:57:12.919
<v Speaker 3>entire thing is different. And if you're I've asked guys,

0:57:13.000 --> 0:57:17.280
<v Speaker 3>if I'm a titleist salesman, I might want to call

0:57:17.320 --> 0:57:20.440
<v Speaker 3>them the bigger clubs in Atlanta because Titleists is geared

0:57:20.440 --> 0:57:24.000
<v Speaker 3>towards that. But if I'm the bridgestone salesman, I might

0:57:24.040 --> 0:57:26.120
<v Speaker 3>want as many of those public courses as I can get.

0:57:27.360 --> 0:57:30.439
<v Speaker 3>Same with golf carts, I mean, golf cart people don't

0:57:30.480 --> 0:57:33.520
<v Speaker 3>make their money selling just to the privates because there's

0:57:33.560 --> 0:57:36.800
<v Speaker 3>not enough of them. They got to sell to everybody.

0:57:36.920 --> 0:57:43.720
<v Speaker 3>And it's it's it's you can't. You can't come in

0:57:43.760 --> 0:57:46.280
<v Speaker 3>and sell an irrigation system to a guy that's doing

0:57:47.360 --> 0:57:50.560
<v Speaker 3>six or seven hundred thousan dollars a year. You can't

0:57:50.600 --> 0:57:52.960
<v Speaker 3>come in and sell them a two million dollars irrigation system.

0:57:53.040 --> 0:57:55.440
<v Speaker 3>So you've got to stop it. You got to figure

0:57:55.440 --> 0:57:57.880
<v Speaker 3>out how do I get this guy to where he

0:57:58.000 --> 0:58:00.560
<v Speaker 3>survives or does he just have to shut down when

0:58:00.600 --> 0:58:07.120
<v Speaker 3>everything quits working? And that's it's the gorilla golf or whatever.

0:58:07.200 --> 0:58:12.120
<v Speaker 3>There's guys out there. There's a course will shut down

0:58:12.160 --> 0:58:14.200
<v Speaker 3>over here in a one hundred and fifty thousand dollars

0:58:14.240 --> 0:58:18.120
<v Speaker 3>pump station. Somebody might pick it up for five thousand dollars.

0:58:18.800 --> 0:58:21.439
<v Speaker 3>And he's sitting down there in Florida and he's also

0:58:21.520 --> 0:58:24.080
<v Speaker 3>picking up the heads every time they change heads on

0:58:24.120 --> 0:58:26.919
<v Speaker 3>a resort course in Phoenix every four or five years.

0:58:26.960 --> 0:58:31.920
<v Speaker 3>And he's cleaning those heads up. And little Johnny Public

0:58:32.760 --> 0:58:35.480
<v Speaker 3>he knows to call him, called in there and buy

0:58:35.520 --> 0:58:38.120
<v Speaker 3>irrigation head for twenty bucks apiece and buy a pump

0:58:38.120 --> 0:58:41.760
<v Speaker 3>station for this. That market is huge.

0:58:42.920 --> 0:58:46.000
<v Speaker 1>And it's like when a golf course closes, like you know,

0:58:46.160 --> 0:58:48.480
<v Speaker 1>go get their green grass. You know, see if you

0:58:48.520 --> 0:58:50.120
<v Speaker 1>can go scalp the greens.

0:58:50.160 --> 0:58:53.000
<v Speaker 3>You can do that, you can go. But look at

0:58:53.040 --> 0:58:55.320
<v Speaker 3>the guys that go cut that dig the heads up

0:58:56.800 --> 0:59:00.680
<v Speaker 3>the guy digs all the heads up, the takes the

0:59:00.680 --> 0:59:05.880
<v Speaker 3>pump station. It's it's it's you know, and and and

0:59:05.920 --> 0:59:10.200
<v Speaker 3>doing you see that all over and a lot of

0:59:10.240 --> 0:59:13.280
<v Speaker 3>the renovation stuff or we try not to do that

0:59:13.480 --> 0:59:19.040
<v Speaker 3>much renovation restoration, but a lot of it you you

0:59:19.120 --> 0:59:20.680
<v Speaker 3>end up doing that way because they don't even know,

0:59:20.800 --> 0:59:23.080
<v Speaker 3>they don't even know that's available. Mh.

0:59:23.480 --> 0:59:25.600
<v Speaker 1>I'm curious if you were going back, if you were

0:59:26.200 --> 0:59:31.600
<v Speaker 1>Mike Young and you were sixteen year old eagle scout, now,

0:59:31.800 --> 0:59:34.840
<v Speaker 1>how would you would you how would you get into

0:59:34.920 --> 0:59:38.200
<v Speaker 1>the into the golf architecture business. If you were redoing it,

0:59:38.240 --> 0:59:40.240
<v Speaker 1>would you do it the same way or how would

0:59:40.240 --> 0:59:41.160
<v Speaker 1>you go about it?

0:59:43.560 --> 0:59:47.120
<v Speaker 3>I don't know that I would. I mean I think

0:59:47.160 --> 0:59:50.320
<v Speaker 3>that it's it's uh, all these all these kids that

0:59:50.400 --> 0:59:53.960
<v Speaker 3>come to you, good kids, smart kids that want to

0:59:54.000 --> 0:59:56.720
<v Speaker 3>do it. I mean, I can we all know a

0:59:56.760 --> 1:00:01.640
<v Speaker 3>lot of them show art kids that could go into

1:00:01.680 --> 1:00:05.800
<v Speaker 3>business doing something else, and they considered a glamour job.

1:00:06.520 --> 1:00:08.760
<v Speaker 3>It's not a glamour job. I mean for the average

1:00:08.800 --> 1:00:13.480
<v Speaker 3>golf architect you're building stuff like I build, it's there's

1:00:13.640 --> 1:00:16.480
<v Speaker 3>five or six guys that get the glamour and and

1:00:17.000 --> 1:00:20.120
<v Speaker 3>that's a brutal business. It's just that you don't know,

1:00:20.840 --> 1:00:24.120
<v Speaker 3>you don't know where the next one's coming from, and

1:00:24.120 --> 1:00:27.960
<v Speaker 3>and that's that's we'll get out of here. But the

1:00:28.120 --> 1:00:30.200
<v Speaker 3>that's why I started trying to figure out how to

1:00:30.200 --> 1:00:33.360
<v Speaker 3>buy golf courses or whatnot, because I don't think if

1:00:33.400 --> 1:00:35.800
<v Speaker 3>you go back and look, I don't think any golf

1:00:35.960 --> 1:00:40.479
<v Speaker 3>architect in the past was really what you'd consider full time.

1:00:40.520 --> 1:00:44.400
<v Speaker 3>I mean, there's always been the old guys. They were

1:00:44.440 --> 1:00:49.160
<v Speaker 3>either golf pros or doing something else that's at that

1:00:49.400 --> 1:00:51.760
<v Speaker 3>subsidized their golf design. They would do it when it

1:00:51.840 --> 1:00:54.080
<v Speaker 3>was there. And that's sort of what I like to

1:00:54.120 --> 1:00:56.000
<v Speaker 3>do is try to mix it in there where you're

1:00:56.040 --> 1:00:59.280
<v Speaker 3>like a holistic golf company. We can we can do

1:00:59.320 --> 1:01:01.920
<v Speaker 3>it all. We can operate it, we can buy it,

1:01:02.000 --> 1:01:05.920
<v Speaker 3>we can build it, we can design it. But if

1:01:05.960 --> 1:01:08.120
<v Speaker 3>you're not doing that, then you're going to be sitting

1:01:08.160 --> 1:01:10.840
<v Speaker 3>there where your wife better have a good job or something,

1:01:11.360 --> 1:01:14.560
<v Speaker 3>because there's gonna be times when there's just nothing to do.

1:01:14.640 --> 1:01:18.760
<v Speaker 3>And not just it's it's a business. That's it's a craft.

1:01:18.800 --> 1:01:21.600
<v Speaker 3>It's not a it's not a profession. It's a craft.

1:01:21.880 --> 1:01:24.480
<v Speaker 2>You got to have lots of side hustles. You know,

1:01:24.480 --> 1:01:25.480
<v Speaker 2>you've got to be a hustler.

1:01:25.720 --> 1:01:27.680
<v Speaker 3>It's basically you've got to be a hustler.

1:01:27.720 --> 1:01:30.600
<v Speaker 1>But in a way, what you've done is like you know,

1:01:30.680 --> 1:01:33.160
<v Speaker 1>you a lot of I think a lot of people

1:01:33.240 --> 1:01:36.560
<v Speaker 1>that build golf courses are don't know what they're doing.

1:01:36.840 --> 1:01:38.840
<v Speaker 2>You know, like they say, I want to build a

1:01:38.840 --> 1:01:39.480
<v Speaker 2>golf course.

1:01:39.720 --> 1:01:42.120
<v Speaker 1>Is they It's not like they made their money building

1:01:42.120 --> 1:01:45.680
<v Speaker 1>golf courses. So having somebody that you know, like you,

1:01:45.680 --> 1:01:48.360
<v Speaker 1>you've got a nice perspective where you operate them. You've

1:01:48.360 --> 1:01:51.800
<v Speaker 1>built them, You've sold surf grass equipment into them. You

1:01:51.800 --> 1:01:54.760
<v Speaker 1>you know, you maintained a golf course with with Ashley

1:01:55.160 --> 1:01:57.920
<v Speaker 1>and other golf courses that you maintained like you, you

1:01:57.960 --> 1:02:00.600
<v Speaker 1>actually could be more of like a consultant on top

1:02:00.680 --> 1:02:02.160
<v Speaker 1>of designing a golf course.

1:02:02.640 --> 1:02:05.280
<v Speaker 3>We can take them. I mean we've done turnkeys, we've

1:02:05.280 --> 1:02:08.640
<v Speaker 3>done it where we've built clubhouse, we've done everything all

1:02:08.640 --> 1:02:12.600
<v Speaker 3>the way through. And there's other guys that do that.

1:02:13.920 --> 1:02:18.880
<v Speaker 1>Mike, we we're gonna get you out of here. Thank

1:02:18.920 --> 1:02:21.960
<v Speaker 1>you for coming on. Well, may do more topics like this.

1:02:22.120 --> 1:02:27.720
<v Speaker 1>I think obviously unique expertise beyond just the golf course

1:02:27.800 --> 1:02:32.360
<v Speaker 1>architecture standpoint, and being somebody that owns and operates and

1:02:33.440 --> 1:02:37.800
<v Speaker 1>you know, has a wonderful place, I recommend the fields

1:02:37.840 --> 1:02:42.040
<v Speaker 1>to everybody. I think it's one of the most best

1:02:42.120 --> 1:02:46.400
<v Speaker 1>hidden gems in America. You know, there's it gets. It

1:02:46.440 --> 1:02:50.120
<v Speaker 1>doesn't get nearly the traffic that it deserves. So you know,

1:02:50.160 --> 1:02:53.600
<v Speaker 1>it's only an hour fifteen from from Atlanta. My buddy

1:02:53.880 --> 1:02:56.520
<v Speaker 1>and I my buddy who I went out there with,

1:02:56.680 --> 1:02:58.000
<v Speaker 1>and I still talk about it.

1:02:58.080 --> 1:03:01.200
<v Speaker 2>You know. It's we went on a great winter day.

1:03:01.240 --> 1:03:03.680
<v Speaker 1>It was not, you know, a pleasant day to play golf,

1:03:03.720 --> 1:03:06.800
<v Speaker 1>but both of us being northern nurse, we we had

1:03:06.920 --> 1:03:09.960
<v Speaker 1>just the best time out there playing a match. And

1:03:10.320 --> 1:03:13.080
<v Speaker 1>it is so so neat. So I love that place.

1:03:13.120 --> 1:03:14.600
<v Speaker 1>I can't wait till I get back down there.

1:03:15.520 --> 1:03:18.800
<v Speaker 3>We'll come back down. Yeah, stop back next time. We'll

1:03:18.840 --> 1:03:23.000
<v Speaker 3>talk about Johnson City. Ye see that while we're doing it.

1:03:23.000 --> 1:03:25.959
<v Speaker 2>It's my golf course. Yeah, there you go, Jath City.

1:03:26.400 --> 1:03:29.800
<v Speaker 3>That's it. That's it. Yeah, all right, I'll tell a

1:03:29.800 --> 1:03:32.840
<v Speaker 3>little boy we talked about it. I'll see you