Speaker 1: Amazon isn't the only place people shop online a merged demiro.
Speaker 2: This is rich on tech Daily. A new report from.
Speaker 1: Similar Web reveals the places we love to shop online,
Speaker 1: and it's not just Amazon. The market intelligence company measures
Speaker 1: traffic to sites from mobile devices and desktops. I love
Speaker 1: this kind of data. Let's go through some of it.
Speaker 1: Let's start with general merchandise and yes, Amazon is tops
Speaker 1: with fifty four percent of traffic. Next closest competitor is
Speaker 1: eBay with twenty three percent of the traffic. Then after
Speaker 1: that it's Walmart with ten percent of general merchandise, Etsy
Speaker 1: and then Target. Are you surprised, I'd say so. Gizmoto
Speaker 1: Media Group, which is owned by Univision. They have a
Speaker 1: bunch of blogs, including Gizmoto and life Hacker. They send
Speaker 1: the most referral traffic to retail sites. Basically, when they
Speaker 1: talk about products, people are purchasing them. Next up, You've
Speaker 1: got clothes. Now this is a surprise. Macy's is on
Speaker 1: top with twenty four percent of the traffic, then JC
Speaker 1: Penny with thirteen percent, followed by Nordstrom, Nike, and then Gap.
Speaker 1: A lot of chatter about this on LinkedIn because Amazon's
Speaker 1: not in the top ten, which means there's a lot
Speaker 1: of opportunity for them.
Speaker 2: Here two things I noticed.
Speaker 1: First off, they're starting something similar to stitch Fix, where
Speaker 1: you can order a bunch of clothes in a box,
Speaker 1: They send them to you, and then you send back
Speaker 1: the stuff you don't like. I've filled up my box,
Speaker 1: I have not pressed the purchase button yet on that.
Speaker 2: One second thing I noticed is.
Speaker 1: That Amazon has a lot of new house brands for
Speaker 1: their own clothes. Basically, they are making clothes for members
Speaker 1: under their own name. So that's kind of interesting as well.
Speaker 1: We'll see where it goes with Amazon when it comes
Speaker 1: to close. But interesting stat here, foot Locker gets eighty
Speaker 1: two percent of its traffic from mobile devices. And if
Speaker 1: you know anything about sneaker heads, they love their sneakers.
Speaker 1: They're probably just always looking at them on their phones
Speaker 1: all day long. Next up, my favorite category, electronics. Spy
Speaker 1: dot Com is on top here with forty one percent
Speaker 1: of the market share. Then socalsnewegg dot com has seventeen percent,
Speaker 1: followed by game Stop and BNH Photo out of New York.
Speaker 1: Reddit sends a lot of users to electronics sites to
Speaker 1: purchase stuff, and that's understandable. Now, for travel, trip Advisor
Speaker 1: is tops, and it's interesting because you probably don't think
Speaker 1: of that as a travel purchasing site, but I've noticed
Speaker 1: in recent years they've really done a lot of comparison
Speaker 1: shopping on there, so I guess people are really starting
Speaker 1: to buy through there. That has twenty eight percent of
Speaker 1: the traffic. Expedia is next closest with fifteen percent, followed
Speaker 1: by Airbnb with fourteen percent. Now, this one's interesting. The
Speaker 1: site you see advertise the most on TV, Travago, is
Speaker 1: in tenth place in the travel segment with just three
Speaker 1: point five percent of traffic.
Speaker 2: When it comes to travel.
Speaker 1: Top searches include cheap flights, flights and restaurants near me. Now,
Speaker 1: for airlines, Southwest is on top with twenty five percent
Speaker 1: of the traffic, followed by America, Delta, and United. Tuesday
Speaker 1: is the most popular day for people to visit airline websites.
Speaker 1: Traffic is twenty percent higher, and I'm guessing that's because
Speaker 1: you hear all the time on the news how Tuesday
Speaker 1: is the best day to buy airline tickets. One more tidbit,
Speaker 1: Kayak sends the most traffic to airline sites, and that's.
Speaker 2: Kind of a given.
Speaker 1: That's where I go most of the time to do
Speaker 1: my comparison shopping, along with Google Flights. Finally, when it
Speaker 1: comes to insurance, Geico is tops with twenty three percent
Speaker 1: of market share. Then Progressive State Farm and All State
Speaker 1: nationwide is number ten with three point three percent of traffic.
Speaker 1: Now among the top paid keywords, car insurance quotes is
Speaker 1: the top thing that people are searching for. Companies pay
Speaker 1: get this about eighty three dollars to earn your click
Speaker 1: when you search for that term. Wow, that is very competitive. Again,
Speaker 1: this all comes from similar webs Digital Insights. This is
Speaker 1: their US quarterly index for the first quarter of twenty eighteen.
Speaker 1: If you want to see the whole you can find
Speaker 1: a link to it on my website. Richontech dot tv.
Speaker 1: Thanks for listening to the show. If you like what
Speaker 1: I'm doing here, please leave me a review in the
Speaker 1: Apple Podcasts app. That way more people discover the podcast.
Speaker 1: I'm Rich Demiro.
Speaker 2: I'll talk to you real soon.