WEBVTT - Top Shopping Websites Revealed

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<v Speaker 1>Amazon isn't the only place people shop online a merged demiro.

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<v Speaker 2>This is rich on tech Daily. A new report from.

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<v Speaker 1>Similar Web reveals the places we love to shop online,

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<v Speaker 1>and it's not just Amazon. The market intelligence company measures

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<v Speaker 1>traffic to sites from mobile devices and desktops. I love

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<v Speaker 1>this kind of data. Let's go through some of it.

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<v Speaker 1>Let's start with general merchandise and yes, Amazon is tops

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<v Speaker 1>with fifty four percent of traffic. Next closest competitor is

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<v Speaker 1>eBay with twenty three percent of the traffic. Then after

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<v Speaker 1>that it's Walmart with ten percent of general merchandise, Etsy

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<v Speaker 1>and then Target. Are you surprised, I'd say so. Gizmoto

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<v Speaker 1>Media Group, which is owned by Univision. They have a

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<v Speaker 1>bunch of blogs, including Gizmoto and life Hacker. They send

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<v Speaker 1>the most referral traffic to retail sites. Basically, when they

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<v Speaker 1>talk about products, people are purchasing them. Next up, You've

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<v Speaker 1>got clothes. Now this is a surprise. Macy's is on

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<v Speaker 1>top with twenty four percent of the traffic, then JC

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<v Speaker 1>Penny with thirteen percent, followed by Nordstrom, Nike, and then Gap.

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<v Speaker 1>A lot of chatter about this on LinkedIn because Amazon's

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<v Speaker 1>not in the top ten, which means there's a lot

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<v Speaker 1>of opportunity for them.

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<v Speaker 2>Here two things I noticed.

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<v Speaker 1>First off, they're starting something similar to stitch Fix, where

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<v Speaker 1>you can order a bunch of clothes in a box,

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<v Speaker 1>They send them to you, and then you send back

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<v Speaker 1>the stuff you don't like. I've filled up my box,

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<v Speaker 1>I have not pressed the purchase button yet on that.

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<v Speaker 2>One second thing I noticed is.

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<v Speaker 1>That Amazon has a lot of new house brands for

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<v Speaker 1>their own clothes. Basically, they are making clothes for members

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<v Speaker 1>under their own name. So that's kind of interesting as well.

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<v Speaker 1>We'll see where it goes with Amazon when it comes

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<v Speaker 1>to close. But interesting stat here, foot Locker gets eighty

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<v Speaker 1>two percent of its traffic from mobile devices. And if

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<v Speaker 1>you know anything about sneaker heads, they love their sneakers.

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<v Speaker 1>They're probably just always looking at them on their phones

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<v Speaker 1>all day long. Next up, my favorite category, electronics. Spy

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<v Speaker 1>dot Com is on top here with forty one percent

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<v Speaker 1>of the market share. Then socalsnewegg dot com has seventeen percent,

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<v Speaker 1>followed by game Stop and BNH Photo out of New York.

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<v Speaker 1>Reddit sends a lot of users to electronics sites to

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<v Speaker 1>purchase stuff, and that's understandable. Now, for travel, trip Advisor

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<v Speaker 1>is tops, and it's interesting because you probably don't think

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<v Speaker 1>of that as a travel purchasing site, but I've noticed

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<v Speaker 1>in recent years they've really done a lot of comparison

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<v Speaker 1>shopping on there, so I guess people are really starting

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<v Speaker 1>to buy through there. That has twenty eight percent of

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<v Speaker 1>the traffic. Expedia is next closest with fifteen percent, followed

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<v Speaker 1>by Airbnb with fourteen percent. Now, this one's interesting. The

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<v Speaker 1>site you see advertise the most on TV, Travago, is

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<v Speaker 1>in tenth place in the travel segment with just three

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<v Speaker 1>point five percent of traffic.

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<v Speaker 2>When it comes to travel.

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<v Speaker 1>Top searches include cheap flights, flights and restaurants near me. Now,

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<v Speaker 1>for airlines, Southwest is on top with twenty five percent

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<v Speaker 1>of the traffic, followed by America, Delta, and United. Tuesday

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<v Speaker 1>is the most popular day for people to visit airline websites.

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<v Speaker 1>Traffic is twenty percent higher, and I'm guessing that's because

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<v Speaker 1>you hear all the time on the news how Tuesday

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<v Speaker 1>is the best day to buy airline tickets. One more tidbit,

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<v Speaker 1>Kayak sends the most traffic to airline sites, and that's.

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<v Speaker 2>Kind of a given.

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<v Speaker 1>That's where I go most of the time to do

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<v Speaker 1>my comparison shopping, along with Google Flights. Finally, when it

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<v Speaker 1>comes to insurance, Geico is tops with twenty three percent

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<v Speaker 1>of market share. Then Progressive State Farm and All State

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<v Speaker 1>nationwide is number ten with three point three percent of traffic.

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<v Speaker 1>Now among the top paid keywords, car insurance quotes is

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<v Speaker 1>the top thing that people are searching for. Companies pay

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<v Speaker 1>get this about eighty three dollars to earn your click

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<v Speaker 1>when you search for that term. Wow, that is very competitive. Again,

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<v Speaker 1>this all comes from similar webs Digital Insights. This is

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<v Speaker 1>their US quarterly index for the first quarter of twenty eighteen.

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<v Speaker 1>If you want to see the whole you can find

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<v Speaker 1>a link to it on my website. Richontech dot tv.

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<v Speaker 1>Thanks for listening to the show. If you like what

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<v Speaker 1>I'm doing here, please leave me a review in the

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<v Speaker 1>Apple Podcasts app. That way more people discover the podcast.

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<v Speaker 1>I'm Rich Demiro.

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<v Speaker 2>I'll talk to you real soon.