1 00:00:04,559 --> 00:00:08,200 Speaker 1: Amazon isn't the only place people shop online a merged demiro. 2 00:00:08,320 --> 00:00:11,400 Speaker 2: This is rich on tech Daily. A new report from. 3 00:00:11,320 --> 00:00:14,520 Speaker 1: Similar Web reveals the places we love to shop online, 4 00:00:14,560 --> 00:00:18,560 Speaker 1: and it's not just Amazon. The market intelligence company measures 5 00:00:18,600 --> 00:00:22,160 Speaker 1: traffic to sites from mobile devices and desktops. I love 6 00:00:22,239 --> 00:00:24,320 Speaker 1: this kind of data. Let's go through some of it. 7 00:00:24,600 --> 00:00:28,760 Speaker 1: Let's start with general merchandise and yes, Amazon is tops 8 00:00:29,080 --> 00:00:33,640 Speaker 1: with fifty four percent of traffic. Next closest competitor is 9 00:00:33,800 --> 00:00:37,600 Speaker 1: eBay with twenty three percent of the traffic. Then after 10 00:00:37,640 --> 00:00:41,240 Speaker 1: that it's Walmart with ten percent of general merchandise, Etsy 11 00:00:41,640 --> 00:00:45,720 Speaker 1: and then Target. Are you surprised, I'd say so. Gizmoto 12 00:00:45,800 --> 00:00:48,320 Speaker 1: Media Group, which is owned by Univision. They have a 13 00:00:48,320 --> 00:00:52,160 Speaker 1: bunch of blogs, including Gizmoto and life Hacker. They send 14 00:00:52,200 --> 00:00:55,600 Speaker 1: the most referral traffic to retail sites. Basically, when they 15 00:00:55,640 --> 00:00:59,200 Speaker 1: talk about products, people are purchasing them. Next up, You've 16 00:00:59,200 --> 00:01:02,520 Speaker 1: got clothes. Now this is a surprise. Macy's is on 17 00:01:02,600 --> 00:01:05,960 Speaker 1: top with twenty four percent of the traffic, then JC 18 00:01:06,160 --> 00:01:10,800 Speaker 1: Penny with thirteen percent, followed by Nordstrom, Nike, and then Gap. 19 00:01:11,080 --> 00:01:14,000 Speaker 1: A lot of chatter about this on LinkedIn because Amazon's 20 00:01:14,120 --> 00:01:16,560 Speaker 1: not in the top ten, which means there's a lot 21 00:01:16,600 --> 00:01:17,840 Speaker 1: of opportunity for them. 22 00:01:17,880 --> 00:01:19,400 Speaker 2: Here two things I noticed. 23 00:01:19,440 --> 00:01:22,600 Speaker 1: First off, they're starting something similar to stitch Fix, where 24 00:01:22,600 --> 00:01:24,600 Speaker 1: you can order a bunch of clothes in a box, 25 00:01:24,640 --> 00:01:26,560 Speaker 1: They send them to you, and then you send back 26 00:01:26,600 --> 00:01:29,080 Speaker 1: the stuff you don't like. I've filled up my box, 27 00:01:29,120 --> 00:01:31,360 Speaker 1: I have not pressed the purchase button yet on that. 28 00:01:31,400 --> 00:01:33,119 Speaker 2: One second thing I noticed is. 29 00:01:33,040 --> 00:01:35,399 Speaker 1: That Amazon has a lot of new house brands for 30 00:01:35,440 --> 00:01:39,120 Speaker 1: their own clothes. Basically, they are making clothes for members 31 00:01:39,400 --> 00:01:42,560 Speaker 1: under their own name. So that's kind of interesting as well. 32 00:01:42,600 --> 00:01:44,320 Speaker 1: We'll see where it goes with Amazon when it comes 33 00:01:44,360 --> 00:01:47,880 Speaker 1: to close. But interesting stat here, foot Locker gets eighty 34 00:01:47,920 --> 00:01:50,680 Speaker 1: two percent of its traffic from mobile devices. And if 35 00:01:50,720 --> 00:01:53,760 Speaker 1: you know anything about sneaker heads, they love their sneakers. 36 00:01:54,040 --> 00:01:56,600 Speaker 1: They're probably just always looking at them on their phones 37 00:01:56,720 --> 00:02:00,240 Speaker 1: all day long. Next up, my favorite category, electronics. Spy 38 00:02:00,320 --> 00:02:02,480 Speaker 1: dot Com is on top here with forty one percent 39 00:02:02,480 --> 00:02:06,919 Speaker 1: of the market share. Then socalsnewegg dot com has seventeen percent, 40 00:02:07,320 --> 00:02:10,680 Speaker 1: followed by game Stop and BNH Photo out of New York. 41 00:02:11,280 --> 00:02:14,000 Speaker 1: Reddit sends a lot of users to electronics sites to 42 00:02:14,000 --> 00:02:17,680 Speaker 1: purchase stuff, and that's understandable. Now, for travel, trip Advisor 43 00:02:17,800 --> 00:02:20,119 Speaker 1: is tops, and it's interesting because you probably don't think 44 00:02:20,160 --> 00:02:23,320 Speaker 1: of that as a travel purchasing site, but I've noticed 45 00:02:23,320 --> 00:02:26,440 Speaker 1: in recent years they've really done a lot of comparison 46 00:02:26,480 --> 00:02:28,840 Speaker 1: shopping on there, so I guess people are really starting 47 00:02:28,840 --> 00:02:31,239 Speaker 1: to buy through there. That has twenty eight percent of 48 00:02:31,280 --> 00:02:36,280 Speaker 1: the traffic. Expedia is next closest with fifteen percent, followed 49 00:02:36,280 --> 00:02:39,880 Speaker 1: by Airbnb with fourteen percent. Now, this one's interesting. The 50 00:02:40,000 --> 00:02:43,640 Speaker 1: site you see advertise the most on TV, Travago, is 51 00:02:43,680 --> 00:02:46,800 Speaker 1: in tenth place in the travel segment with just three 52 00:02:46,880 --> 00:02:48,359 Speaker 1: point five percent of traffic. 53 00:02:48,480 --> 00:02:49,800 Speaker 2: When it comes to travel. 54 00:02:49,480 --> 00:02:55,040 Speaker 1: Top searches include cheap flights, flights and restaurants near me. Now, 55 00:02:55,080 --> 00:02:58,320 Speaker 1: for airlines, Southwest is on top with twenty five percent 56 00:02:58,360 --> 00:03:02,680 Speaker 1: of the traffic, followed by America, Delta, and United. Tuesday 57 00:03:02,880 --> 00:03:06,200 Speaker 1: is the most popular day for people to visit airline websites. 58 00:03:06,320 --> 00:03:09,960 Speaker 1: Traffic is twenty percent higher, and I'm guessing that's because 59 00:03:10,000 --> 00:03:12,400 Speaker 1: you hear all the time on the news how Tuesday 60 00:03:12,800 --> 00:03:16,400 Speaker 1: is the best day to buy airline tickets. One more tidbit, 61 00:03:16,520 --> 00:03:20,120 Speaker 1: Kayak sends the most traffic to airline sites, and that's. 62 00:03:20,040 --> 00:03:20,600 Speaker 2: Kind of a given. 63 00:03:20,600 --> 00:03:21,960 Speaker 1: That's where I go most of the time to do 64 00:03:22,000 --> 00:03:25,680 Speaker 1: my comparison shopping, along with Google Flights. Finally, when it 65 00:03:25,720 --> 00:03:28,520 Speaker 1: comes to insurance, Geico is tops with twenty three percent 66 00:03:28,560 --> 00:03:32,320 Speaker 1: of market share. Then Progressive State Farm and All State 67 00:03:32,840 --> 00:03:36,800 Speaker 1: nationwide is number ten with three point three percent of traffic. 68 00:03:37,120 --> 00:03:40,800 Speaker 1: Now among the top paid keywords, car insurance quotes is 69 00:03:40,840 --> 00:03:44,120 Speaker 1: the top thing that people are searching for. Companies pay 70 00:03:44,160 --> 00:03:47,640 Speaker 1: get this about eighty three dollars to earn your click 71 00:03:47,960 --> 00:03:51,320 Speaker 1: when you search for that term. Wow, that is very competitive. Again, 72 00:03:51,360 --> 00:03:54,760 Speaker 1: this all comes from similar webs Digital Insights. This is 73 00:03:54,800 --> 00:03:58,560 Speaker 1: their US quarterly index for the first quarter of twenty eighteen. 74 00:03:58,960 --> 00:04:00,800 Speaker 1: If you want to see the whole you can find 75 00:04:00,840 --> 00:04:04,400 Speaker 1: a link to it on my website. Richontech dot tv. 76 00:04:04,840 --> 00:04:06,680 Speaker 1: Thanks for listening to the show. If you like what 77 00:04:06,720 --> 00:04:08,840 Speaker 1: I'm doing here, please leave me a review in the 78 00:04:08,880 --> 00:04:13,120 Speaker 1: Apple Podcasts app. That way more people discover the podcast. 79 00:04:13,360 --> 00:04:14,120 Speaker 1: I'm Rich Demiro. 80 00:04:14,320 --> 00:04:15,440 Speaker 2: I'll talk to you real soon.