WEBVTT -  FB 104: The Jordan Effect: How a Baseball Strike Saved Basketball

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<v Speaker 1>We all need a break from the constant cycle to

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<v Speaker 1>learn something new, to gain new perspectives. The Great Courses

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<v Speaker 1>researching this season of Flashback. Lectures like Playball, the rise

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<v Speaker 1>of Baseball is America's pastime, History of the Supreme Court,

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<v Speaker 1>and Battlefield Europe have helped me connect the dots on

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<v Speaker 1>several stories from history. Right now, they're giving our listeners

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<v Speaker 1>Com slash As. Before we start today's episode, please be

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<v Speaker 1>sure to support Flashback by rating and leaving a review

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<v Speaker 1>for us right here in your podcast app. A special

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<v Speaker 1>shout out this week to our listener Ruby two Shoes,

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<v Speaker 1>who got last week's pop quiz correct. The question was

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<v Speaker 1>what event helped lead to billions and extra revenue for

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<v Speaker 1>the NBA and you're all about to find that out.

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<v Speaker 1>In the meantime, do you think you're getting the hang

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<v Speaker 1>of history's unintended consequences? And if so, answer this question

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<v Speaker 1>about next week's episode for a chance to win a

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<v Speaker 1>shout out of your own Ready fingers on buzzers. What

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<v Speaker 1>chronic physical ailment did Adolph Hitler suffer from that led

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<v Speaker 1>him to seek some rather unorthodox and highly consequential medical treatment.

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<v Speaker 1>Think you know the answer, Take your best guests and

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<v Speaker 1>leave it as a comment in your podcast app along

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<v Speaker 1>with your five star review. It's the best of times,

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<v Speaker 1>it's the worst of times. As I record this, both

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<v Speaker 1>the National Basketball Association and Major League Baseball are sidelined

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<v Speaker 1>because of the coronavirus, but the two professional sports leagues

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<v Speaker 1>are hardly in the same position. On the one hand,

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<v Speaker 1>you've got basketball. NBA salaries have skyrocketed in the past

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<v Speaker 1>five years. The average player makes above seven million dollars

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<v Speaker 1>per season, which makes the NBA the highest paid sports

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<v Speaker 1>league in the world, and basketball is also now the

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<v Speaker 1>most popular sport in the largest country in the world.

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<v Speaker 1>At one point, for a billion basketball crazed people in

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<v Speaker 1>a country and economy that's growing. It's unbelievable passion that

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<v Speaker 1>people have for the sport and for the NBA in China,

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<v Speaker 1>And on the other hand, you've got baseball. People just

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<v Speaker 1>don't seem to be as interested in the sport as

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<v Speaker 1>they used to be. Last year's World Series was the

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<v Speaker 1>least watched in history. So is this a wake up

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<v Speaker 1>call for Major League Baseball? Kind of? The World Series

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<v Speaker 1>continue to compete effectively last year. According to Forbes magazine,

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<v Speaker 1>for the first time ever, the average value of an

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<v Speaker 1>NBA team is worth more than the average value of

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<v Speaker 1>a Major League Baseball team. There are lots of reasons

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<v Speaker 1>for this reversal of fortune, from marketing to a lack

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<v Speaker 1>of star power to the mastery of social media. But

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<v Speaker 1>if you had to pick one fateful moment when everything changed,

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<v Speaker 1>when baseball and basketball started to go in different directions,

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<v Speaker 1>will might well be something that happened twenty five springs ago.

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<v Speaker 1>That's the moment when one of baseball's worst players decided

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<v Speaker 1>to give up on his dream rather than to be

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<v Speaker 1>a scab during the game's worst labor strike. Minor league

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<v Speaker 1>ball players have to give up on their dreams all

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<v Speaker 1>the time, but this minor league ball player was not

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<v Speaker 1>your ordinary athlete. He was also the greatest brand ambassador

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<v Speaker 1>that the sport of basketball has ever known, and Baseball's

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<v Speaker 1>loss proved to be Basketball's destiny making game. I'm Shawn

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<v Speaker 1>Braswell today on Flashback, a tale of one windy city

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<v Speaker 1>and one remarkable player whose fateful decision helped alter the

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<v Speaker 1>fate of two sports. And a very special thanks to

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<v Speaker 1>our guests today who joined us via phone or provided

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<v Speaker 1>their own local recording. Is during the global health crisis

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<v Speaker 1>in the shelter in Place order, Let's go back in

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<v Speaker 1>time twenty nine years for a moment. It's June. If

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<v Speaker 1>you've watched The Last Dance, ESPN's documentary film on Michael

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<v Speaker 1>Jordan and the Chicago Bulls, then you've probably already seen

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<v Speaker 1>this footage the celebration house, Peagne and the Chicago Locker

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<v Speaker 1>roll and they are celebrating in the Chicago. That's the

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<v Speaker 1>Fulls the Lakers. In five, Michael Jordan and the Chicago

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<v Speaker 1>Bulls won their first NBA championship. Five months later, just

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<v Speaker 1>north of Chicago, in Minneapolis, the Minnesota Twins won their

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<v Speaker 1>second World Series Baseball championship in dramatic fashion. That's Twins

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<v Speaker 1>are gonna wins. That's twins and it's a it's a one.

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<v Speaker 1>Game seven of that World Series between the Twins and

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<v Speaker 1>the Atlanta Braves was watched by fifty million viewers, double

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<v Speaker 1>the number that watched Game seven of last year's World Series,

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<v Speaker 1>and thirty million more than watched Michael Jordan's and the

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<v Speaker 1>Bulls beat the Lakers that year. So Jordan's first championship

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<v Speaker 1>might have made for a good story, but it was

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<v Speaker 1>baseball that truly had America's attention in But behind the scenes,

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<v Speaker 1>trouble was brewing in baseball. Fay Vincent, a Yale educated

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<v Speaker 1>lawyer and the former head of Columbia Pictures, was an

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<v Speaker 1>unusual choice to be the commissioner of Baseball. He was short, balding,

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<v Speaker 1>and wore large, oversized glasses. He looked like he should

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<v Speaker 1>be the league's accountant, and in his first year's commissioner

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<v Speaker 1>in Vincent was tested as few commissioners have ever been.

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<v Speaker 1>For the first time in twenty seven years, a World

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<v Speaker 1>Series game will be played in Candle Stick Park. The

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<v Speaker 1>Battle of the Bay continues Game three of the Night

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<v Speaker 1>nine A World Series, the Oakland Athletics against the San

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<v Speaker 1>Francisco Giants, I'm al Michael's less than two minutes later

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<v Speaker 1>this happening, he fails to get Dave Parker at second phase,

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<v Speaker 1>so the Oakland A's take take happening. A six point

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<v Speaker 1>nine magnitude earthquake hit the Bay Area right before Game

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<v Speaker 1>three of the World Series in October. I'm a little

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<v Speaker 1>run or nine and I'm not your right here, but

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<v Speaker 1>we are. Well. That's the greatest open in the history

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<v Speaker 1>of television, far none. The following day, Fay Vincent addressed

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<v Speaker 1>reporters amid the tragedy, We've made the decision not to

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<v Speaker 1>play tonight. That'd be a decision we made. It's a

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<v Speaker 1>difficult time for San Francisco and indeed for the whole

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<v Speaker 1>Bay Area. The great tragedy is that could coincides with

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<v Speaker 1>our modest little sporting event here. Vincent handled the disaster beautifully.

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<v Speaker 1>He was reasonable, cautious, humble smart. The following season, in

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<v Speaker 1>Vincent was again tested when baseball owners started a lockout

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<v Speaker 1>during spring training in an effort to limit rising player salaries.

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<v Speaker 1>This is Ryan Eckert, historian at Monmouth University and author

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<v Speaker 1>of A Game of Failure. Major League Baseball strike The

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<v Speaker 1>idea of a salary cap started to ender the conversation,

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<v Speaker 1>and Vincent supported the players and being completely against the

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<v Speaker 1>salary cap, and so very quickly he really did not

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<v Speaker 1>ingratiate himself to his employers that his bosses his employers.

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<v Speaker 1>You see, in Major League Baseball, the commissioner is handpicked

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<v Speaker 1>by a very select hiring committee, the owners. They thought

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<v Speaker 1>that Stave Vincent would kind of be on their side,

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<v Speaker 1>having selected him themselves, the owners, And when Vincent came in,

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<v Speaker 1>he really acted much more in the best interests of

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<v Speaker 1>baseball than in the interests of his employers, really, who

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<v Speaker 1>were no one but the owners. The owners can't actually

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<v Speaker 1>fire Vincent, but they started to put enormous pressure on

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<v Speaker 1>him to resign. After months of controversy and speculation, baseball

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<v Speaker 1>commission with faith, Vincent has bowed to management wishes that

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<v Speaker 1>he resigned. Although the owners have not announced their plans

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<v Speaker 1>for reorganization, it seems likely that baseball may never be

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<v Speaker 1>the same. Charlie Rose was right. After Vincent's resignation in

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<v Speaker 1>the owners made a more naked power grab. They installed

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<v Speaker 1>one of their own, Milwaukee Brewers owner Bud Selig, as

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<v Speaker 1>acting commissioner. But the owners were only getting warmed up.

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<v Speaker 1>One of the men behind in fave Vincen's departure was

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<v Speaker 1>one of Bud Sewalk's best friends and a fellow owner,

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<v Speaker 1>Chicago White Sox owner Jerry Ryan Storff. And if you

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<v Speaker 1>recognize that name, it's probably because Ryan Storff is also

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<v Speaker 1>the owner of the Chicago Bulls had a salary caps

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<v Speaker 1>in nine four. Ryan Storff wanted to apply this name

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<v Speaker 1>principal to baseball because that was working out really pretty

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<v Speaker 1>well for him as the owners of As the owner

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<v Speaker 1>of the ball thanks to the salary cap in basketball,

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<v Speaker 1>Ryan Storff paid Michael Jordan's, an all time great player

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<v Speaker 1>at the peak of his powers, less than he paid

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<v Speaker 1>White Sox outfielder George Bell in baseball. So at the

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<v Speaker 1>same time Ryan Storff was helping Leeda Coup to get

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<v Speaker 1>a salary cap in baseball, he was getting a bargain

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<v Speaker 1>on the best player in basketball, a star who would

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<v Speaker 1>in deliver the Bulls their third championship in three years.

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<v Speaker 1>The Bulls three pete was an amazing accomplishment for Jordan's,

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<v Speaker 1>but he was starting to show signs of wear and

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<v Speaker 1>tear from the immense pressure. This is Roland las and By,

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<v Speaker 1>a basketball writer and author of Michael Jordan's The Life.

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<v Speaker 1>The process of winning a three pet was absolutely completely,

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<v Speaker 1>thoroughly exhausting, mentally, emotionally physical in every way, and by

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<v Speaker 1>the summer of Michael Jordan was starting to contemplate a

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<v Speaker 1>career change. You know, his father had long hope that

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<v Speaker 1>Michael might consider switching over and playing some baseball, just

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<v Speaker 1>change up things. His father would tell him, you know,

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<v Speaker 1>you've accomplished everything you can in basketball. So there was

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<v Speaker 1>a lot up in the air. And then something happened

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<v Speaker 1>that summer that would turn Michael Jordan's world upside down,

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<v Speaker 1>and that would put Chicago owner Jerry Ryansdorff in the

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<v Speaker 1>bizarre position of watching his most valuable basketball asset turned

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<v Speaker 1>to one of his lowest performing baseball ones. Do you

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<v Speaker 1>have an interesting tale about unintended consequences from history or

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<v Speaker 1>your own life, Please share it with us by emailing

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<v Speaker 1>flashback at Aussie dot com. That's Flashback at o z

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<v Speaker 1>y dot com. Enjoying this episode, check out the Great

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<v Speaker 1>Courses Plus streaming service. It's an excellent resource to expand

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<v Speaker 1>our knowledge on a variety of subjects like Michael Jordan.

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<v Speaker 1>For instance, in researching this episode of Flashback, I dove

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<v Speaker 1>deep into the lectures Playball, the rise of Baseball as

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<v Speaker 1>America's pastime, the psychology of performance, how to be your

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<v Speaker 1>best in life, and basketball's long shot the three pointer.

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<v Speaker 1>We the Great Courses plus app We can keep our

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<v Speaker 1>minds active, escape into this vast world of information. Watch

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<v Speaker 1>through our special U r L go to the Great

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<v Speaker 1>Courses Plus dot Com slash as. That's the Great Courses

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<v Speaker 1>Plus dot Com slash o z y the Great Courses

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<v Speaker 1>Plus dot Com slash AUSI on July, less than a

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<v Speaker 1>month after watching his son when his third NBA championship,

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<v Speaker 1>fifty year old James Jordan's Michael's father, was driving down

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<v Speaker 1>US Highway seventy four in North Carolina. In Lomberton, North Carolina.

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<v Speaker 1>Mr Jordan's uh had pulled off the side UH two,

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<v Speaker 1>obviously to rest for a while, and he was shot

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<v Speaker 1>to death while in his car and was taken to

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<v Speaker 1>the state of South Carolina and placed into the swamp

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<v Speaker 1>where he was found. James Jordan's murder devastated Michael. He

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<v Speaker 1>was obsessed with it, you know, paying attention to every

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<v Speaker 1>little bit of news that came along, and it made

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<v Speaker 1>a lot of news at the time. Jordan had long

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<v Speaker 1>had a rocky relationship with his father, going back to

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<v Speaker 1>when he was a boy in North Carolina. He was

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<v Speaker 1>the fourth of five children, and his older brother, Larry,

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<v Speaker 1>was a better athlete pack then. It was obvious to

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<v Speaker 1>everyone in the family that the James Jordan's greatly favored

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<v Speaker 1>Larry over Michael, and Michael did not take that particularly well.

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<v Speaker 1>He had great love for his father, but he was

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<v Speaker 1>always angrily trying to prove himself elf to his father

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<v Speaker 1>after that childhood rejection, and that anger pushed Jordan to

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<v Speaker 1>work insanely hard. It really, in a lot of ways,

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<v Speaker 1>was the motivation for much of his achievement in sports,

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<v Speaker 1>and Jordan's desire to please his late father would also

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<v Speaker 1>be behind what happened next. In October, Michael Jordan took

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<v Speaker 1>to the baseball field to throw out the first pitch

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<v Speaker 1>at a White Sox playoff game. But Jordan was not

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<v Speaker 1>done making news that night. Let's go quickly to penal.

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<v Speaker 1>Brian Alright, Gregor, breaking story here. The Chicago Bulls have

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<v Speaker 1>called the press conference to tomorrow morning, and there's high

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<v Speaker 1>speculation and report that Michael Jordan will retire from basketball forever.

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<v Speaker 1>The news shock the city of Chicago and the sports world,

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<v Speaker 1>but it made sense to Jordan's He was grieving mightily

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<v Speaker 1>over his father, and the idea that his father had

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<v Speaker 1>wanted him to play baseball, the idea that he had

0:15:01.800 --> 0:15:09.600
<v Speaker 1>unfinished business there. All of those things played into his decision. Meanwhile,

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<v Speaker 1>that fall of baseball enjoyed another epic World Series finish.

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<v Speaker 1>Here's a pitch on the way, a swinging a belt

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<v Speaker 1>field pay back Blue Jays, the Blue Jays, the World

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<v Speaker 1>Series champion. Touch a ball, Joe, You'll never hit a

0:15:27.560 --> 0:15:32.080
<v Speaker 1>bigger hole let in your life. That December, the previous

0:15:32.120 --> 0:15:36.000
<v Speaker 1>collective bargaining agreement between the owners and players expired, and

0:15:36.080 --> 0:15:38.440
<v Speaker 1>with Fay Vincent out of the way, Ryan Storff and

0:15:38.480 --> 0:15:40.960
<v Speaker 1>the owners decided to take another crack at getting a

0:15:41.000 --> 0:15:44.240
<v Speaker 1>salary cap for baseball. The owners argued that the lack

0:15:44.280 --> 0:15:47.120
<v Speaker 1>of a salary cap was hurting competition in the game.

0:15:47.680 --> 0:15:51.040
<v Speaker 1>Ryan Eckert, the status quo of no salary cap was

0:15:51.120 --> 0:15:54.400
<v Speaker 1>seen as unfair because the big market teams could just

0:15:54.480 --> 0:15:58.200
<v Speaker 1>outspend the small market teams and dominate the game on

0:15:58.240 --> 0:16:01.520
<v Speaker 1>the field. Even with a salary cap, however, big market

0:16:01.560 --> 0:16:04.600
<v Speaker 1>teams would still have an advantage, so their solution was

0:16:04.680 --> 0:16:08.640
<v Speaker 1>not only a salary cap, but also revenue sharing, so

0:16:08.720 --> 0:16:11.479
<v Speaker 1>that the revenues among all the teams could be distributed

0:16:11.480 --> 0:16:14.920
<v Speaker 1>equally or at least shared to have a sort of

0:16:14.920 --> 0:16:18.520
<v Speaker 1>redistribution of wealth. But the players themselves were dead set

0:16:18.600 --> 0:16:22.160
<v Speaker 1>against a salary cap. They as free agents, wanted to

0:16:22.240 --> 0:16:29.400
<v Speaker 1>command whatever salary open and free market would allow them to. Meanwhile,

0:16:29.440 --> 0:16:34.040
<v Speaker 1>on February seven, Michael Jordan's signed perhaps the smallest contract

0:16:34.120 --> 0:16:36.840
<v Speaker 1>of his life, a minor league deal with the Chicago

0:16:36.880 --> 0:16:39.680
<v Speaker 1>White Sox. He was going to pursue his dream of

0:16:39.720 --> 0:16:42.920
<v Speaker 1>being a baseball player. Jordan had once been quite a

0:16:42.960 --> 0:16:47.840
<v Speaker 1>promising ballplayer in Little League Roland las B. Michael was

0:16:48.200 --> 0:16:51.680
<v Speaker 1>just an incredible pitcher. He would often come in and

0:16:51.720 --> 0:16:55.320
<v Speaker 1>just strike out everybody he faced in that short amount

0:16:55.320 --> 0:16:58.000
<v Speaker 1>of time. Jordan threw two no hitters on the way

0:16:58.000 --> 0:17:00.240
<v Speaker 1>to leading his team just shy at the Little League

0:17:00.280 --> 0:17:03.280
<v Speaker 1>World Series. He was also a pretty good hitter. In

0:17:03.360 --> 0:17:07.680
<v Speaker 1>a crucial moment on the march to the Little League

0:17:07.680 --> 0:17:12.520
<v Speaker 1>World Series down in Georgia later that summer, Michael hit

0:17:12.640 --> 0:17:15.880
<v Speaker 1>a booming home run over center field in a very

0:17:15.920 --> 0:17:21.240
<v Speaker 1>big park that allowed his team to tie the score.

0:17:22.119 --> 0:17:25.120
<v Speaker 1>Jordan's team eventually lost that game, but that home run

0:17:25.200 --> 0:17:28.840
<v Speaker 1>was huge for him personally. His father spent years bragging

0:17:28.880 --> 0:17:34.200
<v Speaker 1>about it. Finally Michael had his father's attention. The next year,

0:17:34.240 --> 0:17:38.160
<v Speaker 1>when Jordan was baseball did not go as well. Michael

0:17:38.320 --> 0:17:41.080
<v Speaker 1>maybe played in three or four games, but he spent

0:17:41.200 --> 0:17:45.840
<v Speaker 1>most time on the bench. And again, from what we

0:17:46.040 --> 0:17:52.359
<v Speaker 1>know in retrospect of Michael's personality, that kind of drop off,

0:17:52.440 --> 0:17:57.800
<v Speaker 1>that kind of come down, was devastating stuff. Jordan eventually

0:17:57.880 --> 0:18:00.840
<v Speaker 1>quit baseball during his senior year. By then it was

0:18:00.920 --> 0:18:06.359
<v Speaker 1>clear his game was basketball. But the thirty one year

0:18:06.400 --> 0:18:09.600
<v Speaker 1>old Jordan arrived in Sarasota, Florida, ready to try to

0:18:09.640 --> 0:18:12.280
<v Speaker 1>compete with professionals in a game he had given up

0:18:12.320 --> 0:18:15.320
<v Speaker 1>on in high school. This is Jordan in an interview

0:18:15.359 --> 0:18:17.760
<v Speaker 1>from that spring. These are the two dreams that I've

0:18:17.800 --> 0:18:21.240
<v Speaker 1>always had when I was a kid, from baseball and basketball,

0:18:21.240 --> 0:18:24.080
<v Speaker 1>and I achieved basketball so I wanted to tie my

0:18:24.119 --> 0:18:27.240
<v Speaker 1>hand in baseball, and thousands of fans and hundreds of

0:18:27.280 --> 0:18:29.600
<v Speaker 1>reporters to send it on Florida to see if he

0:18:29.640 --> 0:18:32.119
<v Speaker 1>could do it. Many of the other players were not

0:18:32.200 --> 0:18:36.879
<v Speaker 1>so enthusiastic about the newcomer. The success in baseball is

0:18:36.960 --> 0:18:42.000
<v Speaker 1>hard one. It is a game of repetition. And so

0:18:42.240 --> 0:18:45.080
<v Speaker 1>you have all these people with their hard one experience

0:18:46.680 --> 0:18:54.040
<v Speaker 1>in baseball, and here comes Jordan's who quit in the

0:18:54.080 --> 0:18:58.520
<v Speaker 1>middle of his senior season in high school. Still, Jordan

0:18:58.600 --> 0:19:01.240
<v Speaker 1>brought within the same determine, nation and work ethic that

0:19:01.280 --> 0:19:04.480
<v Speaker 1>made him a champion in basketball, and he he had

0:19:04.520 --> 0:19:11.880
<v Speaker 1>to turn his basketball body back to a leaner baseball body,

0:19:11.960 --> 0:19:15.120
<v Speaker 1>which he did. Jordan arrived at training camp early each

0:19:15.160 --> 0:19:17.960
<v Speaker 1>morning and left late each night. As the White Sox

0:19:18.040 --> 0:19:22.840
<v Speaker 1>hitting coach Walt Rehniac observed, quote, he's one hard working mother. Well,

0:19:23.040 --> 0:19:24.919
<v Speaker 1>you get the point. At the end of the spring,

0:19:25.000 --> 0:19:27.840
<v Speaker 1>the White Sox played across town exhibition game with the

0:19:27.920 --> 0:19:32.600
<v Speaker 1>Chicago Cubs at Wrigley Field. The atmosphere in Chicago was electric.

0:19:32.920 --> 0:19:35.320
<v Speaker 1>There's gonna be a capacity crowd today or close to it,

0:19:35.359 --> 0:19:38.240
<v Speaker 1>and everybody who came to the ballpark today, came to

0:19:38.280 --> 0:19:40.280
<v Speaker 1>see that man you're looking at right there and see

0:19:40.280 --> 0:19:42.560
<v Speaker 1>if he can indeed hit some major league pitching. Marry.

0:19:42.640 --> 0:19:44.400
<v Speaker 1>This is his first time in front of more than

0:19:44.400 --> 0:19:47.359
<v Speaker 1>thirty five thousand fans. Jordan went two for five with

0:19:47.440 --> 0:19:51.040
<v Speaker 1>two runs batted in. He received a standing ovation. You know,

0:19:51.119 --> 0:19:54.680
<v Speaker 1>he just played well. He had a He had the

0:19:54.760 --> 0:19:59.920
<v Speaker 1>kind of day that had Harry Carey singing his prey

0:20:00.000 --> 0:20:04.760
<v Speaker 1>aces and all of Chicago will glow. It was perhaps

0:20:04.800 --> 0:20:07.560
<v Speaker 1>to be the high water mark of his brief baseball career.

0:20:08.119 --> 0:20:10.680
<v Speaker 1>Soon after, the White Sox assigned Jordan to their Double

0:20:10.720 --> 0:20:14.200
<v Speaker 1>A minor league team, the Birmingham Barons back up and

0:20:14.280 --> 0:20:18.919
<v Speaker 1>Matt just lesson for a moment. You know who's up, Birmingham, Alabama.

0:20:19.000 --> 0:20:23.800
<v Speaker 1>Here he is, right fielder Michael Jeffrey Jordan. Let's lesson

0:20:23.880 --> 0:20:30.760
<v Speaker 1>for a moment. Jordan went over three in his professional debut,

0:20:31.080 --> 0:20:34.080
<v Speaker 1>but the fans in Birmingham loved every minute. The team

0:20:34.119 --> 0:20:38.120
<v Speaker 1>started setting attendance records, selling out souvenirs. The fans would

0:20:38.119 --> 0:20:41.640
<v Speaker 1>break into spontaneous chance of Jordan's gatorade anthem. I want

0:20:41.680 --> 0:20:44.760
<v Speaker 1>to be like Mike Jordan's play on the field, however,

0:20:45.000 --> 0:20:47.840
<v Speaker 1>did not always match the hype, but through it all

0:20:47.880 --> 0:20:56.800
<v Speaker 1>he persisted. And yet here he was going from an

0:20:56.840 --> 0:21:02.119
<v Speaker 1>average blow average showing in in spring training over to

0:21:02.240 --> 0:21:07.639
<v Speaker 1>the humiliation of being a Birmingham baron and not being

0:21:07.680 --> 0:21:11.800
<v Speaker 1>a very good one, of having to play this out

0:21:13.160 --> 0:21:19.119
<v Speaker 1>in front of all these adoring fans, and really being

0:21:19.240 --> 0:21:23.760
<v Speaker 1>willing to humiliate himself. Soon the media started to turn

0:21:23.800 --> 0:21:27.280
<v Speaker 1>on him. Sports Illustrated, which at once lionized air Jordan's,

0:21:27.640 --> 0:21:30.320
<v Speaker 1>came out with a cover that read, bagg at Michael

0:21:30.600 --> 0:21:34.480
<v Speaker 1>Jordan and the White Sox are embarrassing Baseball. Jordan often

0:21:34.560 --> 0:21:37.159
<v Speaker 1>kept to himself on the long bus rides across the

0:21:37.200 --> 0:21:41.320
<v Speaker 1>South and in Birmingham. He had a rented house in Birmingham.

0:21:41.480 --> 0:21:43.600
<v Speaker 1>But Jordan would sit up there on the deck alone

0:21:43.600 --> 0:21:47.359
<v Speaker 1>and I looking up at the stars, thinking about his father.

0:21:50.160 --> 0:21:54.760
<v Speaker 1>And this was really about his father, about mourning him,

0:21:54.800 --> 0:22:01.720
<v Speaker 1>about reconnecting with him, about finding what they never found

0:22:01.960 --> 0:22:09.159
<v Speaker 1>in baseball. Meanwhile, back in the major leagues, the owners

0:22:09.160 --> 0:22:12.760
<v Speaker 1>and players were having their own existential crisis. In June,

0:22:12.840 --> 0:22:16.280
<v Speaker 1>the owners unveiled their proposal for a new collective bargaining agreement,

0:22:16.720 --> 0:22:20.240
<v Speaker 1>one that included a salary cap. Ryan Eckert, the small

0:22:20.280 --> 0:22:26.120
<v Speaker 1>market owners, we're really pushing hard for a strike and

0:22:26.200 --> 0:22:29.280
<v Speaker 1>pushing hard for a salary cap. But it wasn't just

0:22:29.359 --> 0:22:31.639
<v Speaker 1>small market owners. They were also at the time a

0:22:31.640 --> 0:22:33.560
<v Speaker 1>lot of new owners in the league who had their

0:22:33.600 --> 0:22:36.800
<v Speaker 1>own firm views about labor disputes. A lot of them

0:22:36.880 --> 0:22:40.360
<v Speaker 1>had bought into these teams in recent times, and we're

0:22:40.400 --> 0:22:46.880
<v Speaker 1>coming from the business world and had experience in negotiating

0:22:46.880 --> 0:22:51.760
<v Speaker 1>against and like busting up labor unions. The owner of

0:22:51.760 --> 0:22:55.159
<v Speaker 1>the Royals was the CEO of Walmart. The owner of

0:22:55.160 --> 0:22:58.480
<v Speaker 1>the Giants was the owner of Safely A grocery stores

0:22:58.520 --> 0:23:01.760
<v Speaker 1>who famously lay it off, you know, thousands of employees

0:23:02.119 --> 0:23:04.720
<v Speaker 1>to prevent them from unionizing. So a lot of these

0:23:04.760 --> 0:23:08.560
<v Speaker 1>owners had been successful in negotiating against unions outside of baseball,

0:23:08.800 --> 0:23:12.000
<v Speaker 1>but those heavy handed tactics just didn't work out quite

0:23:12.000 --> 0:23:16.080
<v Speaker 1>the same against baseball players as they did with you know,

0:23:16.200 --> 0:23:20.399
<v Speaker 1>like unskilled Walmart workers. Four days after the owners released

0:23:20.400 --> 0:23:23.440
<v Speaker 1>their proposal, the head of the players Association, Donald Fear,

0:23:23.600 --> 0:23:27.400
<v Speaker 1>announced the union's rejection of the proposal. In August, when

0:23:27.400 --> 0:23:31.159
<v Speaker 1>negotiations going nowhere, the owners withheld a scheduled payment for

0:23:31.200 --> 0:23:34.120
<v Speaker 1>the player's pension fund. It was an act of war.

0:23:34.720 --> 0:23:36.760
<v Speaker 1>The owners might have had most of the power then

0:23:36.760 --> 0:23:39.760
<v Speaker 1>controlled the purse strings, but the players had one mighty

0:23:39.800 --> 0:23:43.159
<v Speaker 1>piece of leverage, a strike that could cancel the season

0:23:43.560 --> 0:23:46.800
<v Speaker 1>and the postseason. Dandy Alderson and this is a quote

0:23:46.800 --> 0:23:50.480
<v Speaker 1>that I love, was the GM of Oakland at the time,

0:23:50.760 --> 0:23:53.520
<v Speaker 1>and he compared the strike lead up to the strike

0:23:54.119 --> 0:23:58.040
<v Speaker 1>two the number one movie of the summer at the time,

0:23:58.920 --> 0:24:03.280
<v Speaker 1>which is Speed, right and um, the playoffs in the

0:24:03.320 --> 0:24:06.199
<v Speaker 1>World Series are the hostages. The players are driving the

0:24:06.240 --> 0:24:10.000
<v Speaker 1>bus and the owners of the cops chasing them, trying

0:24:10.000 --> 0:24:13.879
<v Speaker 1>to stop it. In the end, they couldn't stop the bus.

0:24:14.200 --> 0:24:19.080
<v Speaker 1>On August twelve, the Major League Baseball Players Association directed

0:24:19.080 --> 0:24:22.720
<v Speaker 1>its members to go on strike. Then a month later

0:24:23.800 --> 0:24:26.800
<v Speaker 1>and the other shoe has finally dropped in the ongoing

0:24:26.840 --> 0:24:29.960
<v Speaker 1>baseball wars. The acting Commissioner, Bud Sea Leake, the owner

0:24:30.000 --> 0:24:32.719
<v Speaker 1>of the Milwaukee Brewers, has just made it official the

0:24:32.760 --> 0:24:36.240
<v Speaker 1>remainder of the regular season and the entire postseason, playoffs

0:24:36.240 --> 0:24:39.480
<v Speaker 1>and World Series have officially been canceled. This one of

0:24:39.480 --> 0:24:42.919
<v Speaker 1>the great casualties of the strike was that the season

0:24:43.160 --> 0:24:46.159
<v Speaker 1>was setting up to be a historic one. Tony Gwynn

0:24:46.760 --> 0:24:48.919
<v Speaker 1>was in the middle of attempting to hit four hundred

0:24:49.000 --> 0:24:52.280
<v Speaker 1>for the first time since Ted Williams did in one

0:24:52.840 --> 0:24:57.880
<v Speaker 1>Now Tony Gwynn was getting when the strikes started eighteen

0:24:57.880 --> 0:25:01.760
<v Speaker 1>games left, playing against the Hardinals, Cubs, and Marlins and Rockies,

0:25:01.800 --> 0:25:05.120
<v Speaker 1>all of whom had really mediocre pitching staff. Gwinn wasn't

0:25:05.119 --> 0:25:08.760
<v Speaker 1>alone in chasing history. Matt Williams had forty three home

0:25:08.840 --> 0:25:13.359
<v Speaker 1>runs when the strikes started and was on pace exactly.

0:25:13.840 --> 0:25:16.440
<v Speaker 1>They hit sixty one home runs by the end of

0:25:16.440 --> 0:25:19.520
<v Speaker 1>the season to tie Roger Morris. Baseball fans didn't care

0:25:19.560 --> 0:25:23.520
<v Speaker 1>whose fault it was. They didn't take kindly to strike.

0:25:23.880 --> 0:25:27.040
<v Speaker 1>I mean, the fan reaction was overwhelmingly negative and fans

0:25:27.040 --> 0:25:30.080
<v Speaker 1>were heartbroken. They were crushed disappointed. The World Series was

0:25:30.119 --> 0:25:33.720
<v Speaker 1>canceled for the first time since nineteen o four, and

0:25:33.920 --> 0:25:38.680
<v Speaker 1>uh it was very sad, and when baseball eventually did

0:25:38.760 --> 0:25:42.360
<v Speaker 1>come back, a lot of fans were still traumatized and

0:25:43.040 --> 0:25:46.920
<v Speaker 1>very reluctant to go back to the game. They really

0:25:46.920 --> 0:25:50.440
<v Speaker 1>held a grudge. At the same time, his major league

0:25:50.440 --> 0:25:53.440
<v Speaker 1>colleagues were refusing to take the field, Jordan was getting

0:25:53.480 --> 0:25:56.480
<v Speaker 1>better at it, slowly improving his game. He finished his

0:25:56.520 --> 0:25:58.960
<v Speaker 1>first minor league season with a two oh two average

0:25:59.040 --> 0:26:01.760
<v Speaker 1>with thirty stolen races and fifty one r b i s.

0:26:02.200 --> 0:26:05.560
<v Speaker 1>It was good enough to keep playing Roland Lasonby. He

0:26:05.760 --> 0:26:09.639
<v Speaker 1>later after Birmingham, he went to the Arizona Fall League,

0:26:09.960 --> 0:26:12.639
<v Speaker 1>which was another victory. I think he hit two sixty

0:26:12.680 --> 0:26:15.880
<v Speaker 1>in the Fall League. Michael Jordan was getting better at baseball.

0:26:16.200 --> 0:26:18.320
<v Speaker 1>All of his hard work was starting to pay off.

0:26:18.760 --> 0:26:22.640
<v Speaker 1>At the start of Jordan was not returning to basketball.

0:26:22.880 --> 0:26:25.959
<v Speaker 1>He was getting ready for his second, hopefully better season

0:26:26.000 --> 0:26:30.360
<v Speaker 1>in professional baseball. Then fate and a still ongoing baseball

0:26:30.400 --> 0:26:36.360
<v Speaker 1>strike intervened. When spring training started, the owners attempted to

0:26:36.400 --> 0:26:39.800
<v Speaker 1>bring in replacement players Ryan Eckert again, and they were

0:26:39.840 --> 0:26:44.560
<v Speaker 1>bringing Washta veterans. They're bringing guys out of pizzerias and

0:26:44.600 --> 0:26:48.560
<v Speaker 1>all kinds of all kinds of guys and also minor

0:26:48.640 --> 0:26:51.359
<v Speaker 1>league is There's a lot of pressure on minor league

0:26:51.359 --> 0:26:54.440
<v Speaker 1>players to go in and show up to spring training

0:26:54.920 --> 0:26:57.600
<v Speaker 1>and ultimately play in replacing games. And one of those

0:26:57.600 --> 0:27:01.119
<v Speaker 1>minor leaguers was perhaps the greatest basketball player that ever lived,

0:27:01.760 --> 0:27:05.520
<v Speaker 1>Roland Leason By. The White Sox were eager to deploy

0:27:05.600 --> 0:27:10.480
<v Speaker 1>him in various capacities, and he really didn't want anything

0:27:10.520 --> 0:27:14.200
<v Speaker 1>to do with being any kind of scab or doing

0:27:14.240 --> 0:27:17.800
<v Speaker 1>anything to undermine those players. The owners were pushing the

0:27:17.800 --> 0:27:20.560
<v Speaker 1>White Sox to have Jordan play some exhibition games to

0:27:20.640 --> 0:27:24.680
<v Speaker 1>retain some fan interest during the strike. Ryan Eckert, That's

0:27:24.680 --> 0:27:29.760
<v Speaker 1>fact really made Jordan's choose aside, and I guess Jordan's

0:27:29.760 --> 0:27:32.960
<v Speaker 1>sided with his fellow professional athletes and made it clear

0:27:33.000 --> 0:27:35.399
<v Speaker 1>that he wouldn't play as a scab or as a

0:27:35.480 --> 0:27:39.600
<v Speaker 1>replacement player in any subsequent Major league games. Jordan announced

0:27:39.640 --> 0:27:44.360
<v Speaker 1>his retirement from baseball in March. As Chicago Bulls coach

0:27:44.400 --> 0:27:48.600
<v Speaker 1>Phil Jackson later summed up the development, Jordan hadn't failed baseball,

0:27:49.000 --> 0:27:54.000
<v Speaker 1>baseball failed him. Immediately, rumors began about Jordan's return to basketball,

0:27:54.720 --> 0:27:59.399
<v Speaker 1>the NBA legend wavered. Then the week later, Jordans issued

0:27:59.400 --> 0:28:02.359
<v Speaker 1>the shortest and perhaps most significant press release in the

0:28:02.480 --> 0:28:05.840
<v Speaker 1>history of sports, a two word facts that read, quote

0:28:06.440 --> 0:28:10.040
<v Speaker 1>I'm back. Those two words would prove to be worth

0:28:10.680 --> 0:28:33.200
<v Speaker 1>billions of dollars. That's next. During the year and a

0:28:33.240 --> 0:28:36.479
<v Speaker 1>half that Michael Jordan was playing baseball, the Chicago Bulls

0:28:36.600 --> 0:28:40.200
<v Speaker 1>and the NBA both struggled NBA ticket sales were down,

0:28:40.560 --> 0:28:42.560
<v Speaker 1>the Bulls lost to the Knicks in the playoffs in

0:28:43.760 --> 0:28:49.880
<v Speaker 1>and we're having a rough season. But on March, when

0:28:49.960 --> 0:28:52.680
<v Speaker 1>Jordan arrived in Indianapolis for the Bulls game against the

0:28:52.720 --> 0:28:56.680
<v Speaker 1>Indiana Pacers, it was all forgotten. Now. I've been covering

0:28:56.680 --> 0:29:00.200
<v Speaker 1>the Bulls for a while, and just to be there

0:29:00.400 --> 0:29:04.520
<v Speaker 1>and to see the insanity of his return to basketball

0:29:04.640 --> 0:29:12.040
<v Speaker 1>from baseball was a very powerful thing. And it's like

0:29:12.160 --> 0:29:18.000
<v Speaker 1>the stock market of the American sports experience had plummeted

0:29:19.000 --> 0:29:21.880
<v Speaker 1>while I was gone, But there was something else that

0:29:21.960 --> 0:29:27.280
<v Speaker 1>returned to action in March professional baseball, two weeks after

0:29:27.360 --> 0:29:31.040
<v Speaker 1>Jordan's departure from baseball, legal proceedings surrounding the strike were

0:29:31.080 --> 0:29:34.480
<v Speaker 1>finally coming to a head. Ryan Eckert, the National Labor

0:29:34.520 --> 0:29:39.600
<v Speaker 1>Relations Board met pretty quickly, voted and ruled in favor

0:29:39.640 --> 0:29:43.959
<v Speaker 1>of the playoffs, and that was notably provided over by Stonia,

0:29:44.000 --> 0:29:48.920
<v Speaker 1>said maaw Justice and sort of my hoar spoke out

0:29:49.040 --> 0:29:52.240
<v Speaker 1>almost unilaterally in support of the players, which was a

0:29:52.320 --> 0:29:55.720
<v Speaker 1>huge win for the players, huge loss of the owners.

0:29:56.200 --> 0:29:59.360
<v Speaker 1>The strike ended and play resumed a month later. Jerry

0:29:59.400 --> 0:30:02.280
<v Speaker 1>ryan'sdorff in other baseball owners did not get the salary

0:30:02.320 --> 0:30:06.000
<v Speaker 1>cap they wanted, but at least Rhyan Storff, the NBA owner,

0:30:06.240 --> 0:30:09.120
<v Speaker 1>had a pretty big concession prize one of the best

0:30:09.160 --> 0:30:18.600
<v Speaker 1>basketball players to ever play the game. The Chicago Bulls

0:30:18.680 --> 0:30:21.760
<v Speaker 1>ended up winning three more NBA championships for a total

0:30:21.800 --> 0:30:25.720
<v Speaker 1>of six during the nineties, and everyone knew what or

0:30:25.840 --> 0:30:29.320
<v Speaker 1>who was the main reason behind it. All the people

0:30:29.360 --> 0:30:32.480
<v Speaker 1>around him, whether it was Ryan Store for Phil Jackson,

0:30:34.360 --> 0:30:38.560
<v Speaker 1>all of these people owed him so much and it

0:30:38.640 --> 0:30:42.080
<v Speaker 1>didn't stop there. We all owned Michael Jordan's when I

0:30:42.200 --> 0:30:44.320
<v Speaker 1>you know, I just lived on the change that was

0:30:44.360 --> 0:30:48.160
<v Speaker 1>spilled on the floor of my years covering him and

0:30:48.160 --> 0:30:51.239
<v Speaker 1>writing about him. And uh, I mean all of us.

0:30:51.600 --> 0:30:54.760
<v Speaker 1>I don't care if you were a photographer, a teammate,

0:30:55.760 --> 0:31:02.400
<v Speaker 1>a writer, the newspapers in Chicago, the y I don't

0:31:02.440 --> 0:31:07.800
<v Speaker 1>care who it was. They all everything to this phenomenon.

0:31:11.800 --> 0:31:14.320
<v Speaker 1>So how much was Michael Jordan's worth to the game

0:31:14.320 --> 0:31:17.120
<v Speaker 1>of basketball? You really had to be alive back then

0:31:17.280 --> 0:31:21.880
<v Speaker 1>and have witnessed the phenomenon. This is Greg Leonard, an

0:31:21.920 --> 0:31:25.719
<v Speaker 1>economist and a vice president Charles River Associates, an economics

0:31:25.720 --> 0:31:31.240
<v Speaker 1>consulting firm. People were really interested in watching him play

0:31:31.320 --> 0:31:35.640
<v Speaker 1>because he was so extraordinary and um, it really was

0:31:35.800 --> 0:31:39.040
<v Speaker 1>kind of unique. In the ninety nineties, Leonard In, an

0:31:39.160 --> 0:31:41.680
<v Speaker 1>m I T. Professor named Jerry Houseman, decided to look

0:31:41.680 --> 0:31:44.760
<v Speaker 1>at what kind of impact a megastar athlete like Jordan

0:31:44.880 --> 0:31:47.760
<v Speaker 1>had not just on his own team's finances, but on

0:31:47.880 --> 0:31:51.960
<v Speaker 1>league fortunes. More generally, we did start thinking about the

0:31:52.120 --> 0:31:56.320
<v Speaker 1>nature of the relationship among teams in a sports league

0:31:56.360 --> 0:31:59.600
<v Speaker 1>like this, where you had a situation where the Bulls

0:31:59.600 --> 0:32:02.440
<v Speaker 1>were the one is paying Michael Jordan's salary, but Jordan

0:32:02.560 --> 0:32:05.239
<v Speaker 1>is so popular that he's also driving up revenues for

0:32:05.320 --> 0:32:08.560
<v Speaker 1>other teams every time the Bulls come to town. So overall,

0:32:08.600 --> 0:32:11.080
<v Speaker 1>we found that there was about a twenty percent increase

0:32:11.080 --> 0:32:15.040
<v Speaker 1>in attendance. This was in the season due to Michael Jordan,

0:32:15.120 --> 0:32:17.680
<v Speaker 1>and this translated to about two and a half million

0:32:17.720 --> 0:32:21.840
<v Speaker 1>dollars for the other teams in the league. It didn't

0:32:21.840 --> 0:32:25.360
<v Speaker 1>stop at just attendance all told. If you add across

0:32:25.440 --> 0:32:30.720
<v Speaker 1>TV attendance and properties, um, we found a Michael Jordan

0:32:30.800 --> 0:32:34.760
<v Speaker 1>effect of about fifty three million dollars for other teams.

0:32:34.760 --> 0:32:38.880
<v Speaker 1>And again that's back in nine dollars. You can more

0:32:38.960 --> 0:32:41.160
<v Speaker 1>or less double that. So we're talking about in today's

0:32:41.200 --> 0:32:44.200
<v Speaker 1>dollars about a hundred million dollars for the other NBA teams.

0:32:44.640 --> 0:32:49.160
<v Speaker 1>In Fortune magazine, building on Leonard and Houseman's work, estimated

0:32:49.200 --> 0:32:53.280
<v Speaker 1>the full value of Michael Jordan beyond just the season then,

0:32:53.320 --> 0:32:58.000
<v Speaker 1>including Jordan's endorsements, ticket sales, merchandizing, television revenues, and more.

0:32:58.600 --> 0:33:01.400
<v Speaker 1>All told, they estimated a Jordan's effect of close to

0:33:01.480 --> 0:33:05.840
<v Speaker 1>ten billion dollars. But Jordan's returned to basketball meant so

0:33:05.920 --> 0:33:12.120
<v Speaker 1>much more to the league than just that. Thanks to

0:33:12.160 --> 0:33:14.960
<v Speaker 1>the strike, major League Baseball owners lost close to one

0:33:15.000 --> 0:33:19.520
<v Speaker 1>billion dollars and the players more than three million. Then

0:33:19.560 --> 0:33:24.440
<v Speaker 1>baseball attendance plummeted my more than the following year. Ryan Eckert,

0:33:24.640 --> 0:33:28.360
<v Speaker 1>I think with the perspective of time and knowing what

0:33:28.400 --> 0:33:31.840
<v Speaker 1>the effects were, both sides surely would have been able

0:33:31.880 --> 0:33:36.120
<v Speaker 1>to find a compromise. But I think they're a little

0:33:36.120 --> 0:33:38.760
<v Speaker 1>bit naive about how bad it would be. And worse

0:33:38.800 --> 0:33:42.360
<v Speaker 1>than the money problem, major League Baseball had an image problem.

0:33:42.400 --> 0:33:47.160
<v Speaker 1>When baseball came back, fans didn't rushed back the Ballpard

0:33:47.400 --> 0:33:49.480
<v Speaker 1>is happy that the game was finally back to that

0:33:49.520 --> 0:33:57.320
<v Speaker 1>they keep going, and they were very slow to come down. Um,

0:33:57.440 --> 0:34:00.680
<v Speaker 1>those are very lane years of baseball. But thanks to

0:34:00.720 --> 0:34:03.760
<v Speaker 1>the explosion and home runs that started in the late nineties,

0:34:04.080 --> 0:34:07.320
<v Speaker 1>baseball started to bounce back. Of course, it turned out

0:34:07.320 --> 0:34:10.560
<v Speaker 1>that steroids and other performance enhancing drugs played a big

0:34:10.600 --> 0:34:16.360
<v Speaker 1>part in that bounce. All sides, players, owners, and commissioner

0:34:17.760 --> 0:34:20.759
<v Speaker 1>willingly turned a blind eye to what was happening in

0:34:20.880 --> 0:34:24.480
<v Speaker 1>terms of the integrity of the game. And we're just

0:34:24.560 --> 0:34:31.120
<v Speaker 1>grateful that baseball was back in the public eye until

0:34:31.200 --> 0:34:36.280
<v Speaker 1>consequently what you have is the steroid era being allowed

0:34:36.320 --> 0:34:40.759
<v Speaker 1>to take root, which obviously going forward, led to disastrous

0:34:40.800 --> 0:34:45.040
<v Speaker 1>consequences for baseball, which we still feel the effects of today.

0:34:46.120 --> 0:34:50.080
<v Speaker 1>And Eckert says, baseball was never quite the same. I

0:34:50.120 --> 0:34:54.960
<v Speaker 1>think strike really changed forever the way the game is

0:34:55.040 --> 0:34:59.280
<v Speaker 1>seen in the largest fabric of American culture and society.

0:35:00.320 --> 0:35:03.760
<v Speaker 1>You know, the national pastime, as the phrase is used.

0:35:04.040 --> 0:35:05.840
<v Speaker 1>But I'm not sure that talking to you now in

0:35:06.920 --> 0:35:10.399
<v Speaker 1>baseball is the national past time anymore. As a kid,

0:35:10.600 --> 0:35:14.319
<v Speaker 1>a day at the ballpark was almost an experience out

0:35:14.360 --> 0:35:19.280
<v Speaker 1>of time, right. It's the same game that my father's

0:35:19.280 --> 0:35:22.239
<v Speaker 1>son and the sixties. You know, my grandfather saw in

0:35:22.280 --> 0:35:25.279
<v Speaker 1>the forties and I as a kid was experiencing in

0:35:25.320 --> 0:35:31.200
<v Speaker 1>the nineties, and you know, time stands still, right, So

0:35:31.320 --> 0:35:33.840
<v Speaker 1>go to a baseball game now is just not the

0:35:33.880 --> 0:35:37.280
<v Speaker 1>same experience that I had as a kid. It's just different.

0:35:38.080 --> 0:35:41.720
<v Speaker 1>That disillusionment that's followed the strike really was the final

0:35:41.840 --> 0:35:52.120
<v Speaker 1>chapter we've seen now what Michael Jordan meant to the

0:35:52.160 --> 0:35:55.120
<v Speaker 1>game of basketball and how baseball has struggled to regain

0:35:55.160 --> 0:35:59.399
<v Speaker 1>its prominence after strike. But just how critical was Michael

0:35:59.480 --> 0:36:03.560
<v Speaker 1>Jordan's decision to return to basketball. Greg Leonard again has

0:36:03.680 --> 0:36:10.239
<v Speaker 1>come back in nineteen was obviously hugely significant and you

0:36:10.280 --> 0:36:13.439
<v Speaker 1>can really just see that, I think, without too much

0:36:14.040 --> 0:36:19.040
<v Speaker 1>sophisticated analysis, by looking at what happened to the TV ratings.

0:36:19.640 --> 0:36:22.640
<v Speaker 1>Jordan's first game back against the Indiana Pacers got the

0:36:22.680 --> 0:36:26.200
<v Speaker 1>highest rating for a regular season NBA game in twenty years.

0:36:26.680 --> 0:36:29.359
<v Speaker 1>It didn't stop there, you know, when Michael Jordan came

0:36:29.400 --> 0:36:33.320
<v Speaker 1>back in terms of like the NBA Finals, um, you

0:36:33.440 --> 0:36:38.160
<v Speaker 1>got about a fifty increase in in viewership in the

0:36:38.239 --> 0:36:41.239
<v Speaker 1>years where Michael Jordan and the Bulls were playing in

0:36:41.280 --> 0:36:46.440
<v Speaker 1>the finals versus the years where they weren't playing. Magic

0:36:46.520 --> 0:36:48.880
<v Speaker 1>Johnson and Larry Bird had really helped take the NBA

0:36:49.000 --> 0:36:51.680
<v Speaker 1>to a new level of popularity during the nineteen eighties,

0:36:52.040 --> 0:36:54.920
<v Speaker 1>but it was Jordan who truly elevated the game and

0:36:55.040 --> 0:36:58.719
<v Speaker 1>its finances. Roland las and By we know today that

0:36:58.800 --> 0:37:04.520
<v Speaker 1>the great inflation of basketball franchises it was really due

0:37:04.560 --> 0:37:10.040
<v Speaker 1>to the acceleration that Michael Jordan provided in that regard

0:37:10.520 --> 0:37:14.040
<v Speaker 1>and nearly stopped providing all of that crater. When Jordan

0:37:14.200 --> 0:37:21.280
<v Speaker 1>left and went to baseball, they they had no compelling figures.

0:37:21.320 --> 0:37:24.360
<v Speaker 1>But since Jordan returned, basketball has gone from a somewhat

0:37:24.400 --> 0:37:28.840
<v Speaker 1>local market sport to a global, high tech multimedia enterprise.

0:37:29.120 --> 0:37:34.600
<v Speaker 1>The NBA has expanded, as Jerry West told me, he

0:37:34.680 --> 0:37:37.640
<v Speaker 1>saw it coming. He told me in two thousand and eight.

0:37:37.680 --> 0:37:41.359
<v Speaker 1>You know, it's becoming a licensed print money. It has

0:37:41.840 --> 0:37:46.400
<v Speaker 1>become just a huge cash machine. We don't know where

0:37:46.400 --> 0:37:52.560
<v Speaker 1>that goes from here. But Michael's return was the shortcut.

0:37:53.800 --> 0:37:56.560
<v Speaker 1>It's possible the NBA could have built all of that

0:37:56.800 --> 0:38:02.000
<v Speaker 1>and regenerated all that excitement, but Michael coming back. I mean,

0:38:02.040 --> 0:38:05.560
<v Speaker 1>it was all over the world and suddenly everything had changed.

0:38:06.400 --> 0:38:09.359
<v Speaker 1>You know, that's very interesting, Ryan Eckert, what if, you know,

0:38:09.440 --> 0:38:12.480
<v Speaker 1>the strike didn't happen. What if Jordan's baseball career was

0:38:12.560 --> 0:38:16.520
<v Speaker 1>really allowed to you know flourish. You know what, if

0:38:16.560 --> 0:38:19.640
<v Speaker 1>he was convinced that that's something he really wanted to pursue,

0:38:20.239 --> 0:38:22.480
<v Speaker 1>rather than just sort of seeing it as like you know,

0:38:23.160 --> 0:38:26.640
<v Speaker 1>passing obsession, that he was able to give up. Broad

0:38:26.640 --> 0:38:30.279
<v Speaker 1>said the quickly. You know, I'm not sure, but I

0:38:30.320 --> 0:38:34.680
<v Speaker 1>think either way it's set up the NBA for continued success.

0:38:35.200 --> 0:38:37.400
<v Speaker 1>And you know, it was really a fork in the

0:38:37.480 --> 0:38:41.480
<v Speaker 1>road as far as the relationship between baseball, basketball and

0:38:41.640 --> 0:38:49.680
<v Speaker 1>their position in American culture. Flashback is written and hosted

0:38:49.719 --> 0:38:53.280
<v Speaker 1>by me Sean Braswell, senior writer and executive producer at Aussie.

0:38:53.600 --> 0:38:57.200
<v Speaker 1>It was produced by Robert Coulos, Tracy Moran, Yorio Di Giza,

0:38:57.400 --> 0:39:01.560
<v Speaker 1>and Shannon Williamson. Chris Hoff engineered our show special thanks

0:39:01.600 --> 0:39:04.200
<v Speaker 1>to the crew at i Heeart Radio podcast Networks, especially

0:39:04.280 --> 0:39:07.759
<v Speaker 1>Sophie Lichtman and Jack O'Brien. Make sure to subscribe to

0:39:07.800 --> 0:39:10.640
<v Speaker 1>Flashback on the I Heart Radio app or listen wherever

0:39:10.680 --> 0:39:14.640
<v Speaker 1>you get your podcasts. Flashback is the latest podcast from Azzi,

0:39:14.960 --> 0:39:19.320
<v Speaker 1>a modern media company producing original TV series, festivals, news

0:39:19.320 --> 0:39:23.239
<v Speaker 1>and podcasts for curious people. Azzie unique storytelling focuses on

0:39:23.280 --> 0:39:25.759
<v Speaker 1>the new and the next, whether that's forward looking news

0:39:25.760 --> 0:39:29.040
<v Speaker 1>and features, bold new perspectives on TV, or brand new

0:39:29.080 --> 0:39:34.160
<v Speaker 1>ways of looking at history. We live in the age

0:39:34.239 --> 0:39:39.240
<v Speaker 1>when ridiculous things survive. This is Roland lason By again.

0:39:39.440 --> 0:39:41.840
<v Speaker 1>I asked him about the urban legend that Jordan retired

0:39:41.880 --> 0:39:44.400
<v Speaker 1>from basketball because he was about to be banned from

0:39:44.400 --> 0:39:47.799
<v Speaker 1>the game for gambling. Lazenby says, the theory doesn't hold

0:39:47.880 --> 0:39:52.200
<v Speaker 1>up under closer scrutiny. All the old NBA players road

0:39:52.320 --> 0:39:57.280
<v Speaker 1>around on trains. They gambled like fools on trains before

0:39:57.320 --> 0:40:01.520
<v Speaker 1>they gambled on planes. It's a It was, is and

0:40:01.680 --> 0:40:07.319
<v Speaker 1>remains a gambling culture, whether it's talk or betting on

0:40:07.400 --> 0:40:11.319
<v Speaker 1>any kind of little detail involved in their life, you know,

0:40:11.880 --> 0:40:16.040
<v Speaker 1>half court shot or whatever. Those guys have bet like crazy.

0:40:16.080 --> 0:40:18.799
<v Speaker 1>And Michael he was the king of the NBA, so

0:40:18.920 --> 0:40:21.800
<v Speaker 1>we was certainly the king of that kind of petting.

0:40:22.320 --> 0:40:24.640
<v Speaker 1>And Jordan's bet on a lot of things, especially his

0:40:24.719 --> 0:40:28.000
<v Speaker 1>own golf games, but it didn't cross the line. No

0:40:28.080 --> 0:40:34.120
<v Speaker 1>one has ever come up with a scenario, with any

0:40:34.239 --> 0:40:38.400
<v Speaker 1>kind of idea, with any kind of allegation that he

0:40:38.600 --> 0:40:44.320
<v Speaker 1>for a minute ever bet on an NBA game to

0:40:44.400 --> 0:40:46.640
<v Speaker 1>dive deeper on this and more, head to Aussie dot

0:40:46.680 --> 0:40:50.960
<v Speaker 1>com slash flashback. That's oz y dot com slash Flashback.

0:40:51.320 --> 0:40:53.760
<v Speaker 1>There you can find my lecture notes from today's episode

0:40:53.960 --> 0:40:57.800
<v Speaker 1>featuring extended interviews, links to further reading and more information

0:40:57.840 --> 0:41:01.000
<v Speaker 1>on the changing fortunes at baseball and back bsketball, as

0:41:01.040 --> 0:41:03.719
<v Speaker 1>well as links to other stories from history uncovered by

0:41:03.760 --> 0:41:13.560
<v Speaker 1>me and other reporters at Aussie. Please be sure to

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