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Speaker 1: Welcome to Money Making Conversations. It's the show that she

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Speaker 1: has the secrets of success experience firsthand by Marketing and

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Speaker 1: Brandon expert Rashan McDonald. I will know he's giving me

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Speaker 1: advice on many occasions. In occasion didn't notice, I'm not broke.

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Speaker 1: You know. He'll be interviewing celebrity CEOs, entrepreneurs and industry

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Speaker 1: decision makers. It's what he likes to do, it's what

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Speaker 1: he likes to share. Now it's time to hear from

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Speaker 1: my man, Rashan McDonald. Money Making Conversations Here we come.

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Speaker 1: Welcome to Money Making Conversation. I am your host, Rashan McDonald.

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Speaker 1: It is important to understand that everybody traveled a different

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Speaker 1: path to success. That's because your brand is different. The

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Speaker 1: challenges you face in your life are different. So stop

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Speaker 1: reading other people's success stories and started writing your own.

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Speaker 1: My guess that I haven't coming up next. That's what

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Speaker 1: she's done. She's writing her own path, her own journey.

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Speaker 1: Now you can be motivated by their success stories because

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Speaker 1: their stories can offer direction to help you reach your goals.

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Speaker 1: But your effort and your planning makes a difference. Dex

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Speaker 1: Guests is Dr Holly Carter. This twenty five year veteran

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Speaker 1: began her career in television casting the first Prince of

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Speaker 1: Blaire Rock and Martin, ultimately expanding into content creation and

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Speaker 1: brand development. Dr Holly Carter run a multi platinum, multi

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Speaker 1: platform and production and talent boutique partnership that creates content

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Speaker 1: across all medium You hear me all medium. Under company

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Speaker 1: The Umbrella, Carter has created Oxygen breakout franchises, most easily

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Speaker 1: the Lifetime original of the Clark's Sister Lord No Sending Rutgers,

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Speaker 1: the First Ladies of Gospel. I saw it three times,

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Speaker 1: so I like to believe I contributed to the success

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Speaker 1: with producing partners Queen Latifa, Mr. Elliott and Mary J. Black,

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Speaker 1: which premiered as the highest rated original movie of twenty

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Speaker 1: twenty on both broadcasts and cable networks. Additional TV credits

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Speaker 1: include Loving Listings, The Next Big Thing on bt Chad

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Speaker 1: Loves of Michelle, and My Father's Daughter on Lifetime. Please

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Speaker 1: Work with the Money Making Conversation, Ah She Special twenty

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Speaker 1: five years. I first saw walking to the studio, me

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Speaker 1: and Steve Harve with Usha. Look at her that she's

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Speaker 1: standing on her on two feet. Don't have to ask nobody,

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Speaker 1: but she understands Faith has gotten to her, and she

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Speaker 1: understands Faith is gonna stay with her until she called

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Speaker 1: for Then he calls her home for that home come

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Speaker 1: please lock on the show. Dr Holly, Carl, how you doing?

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Speaker 1: What's Carl? I'm well, how are you? Come on? Now?

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Speaker 1: That is not the Holly don't do it. I'm well,

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Speaker 1: this is girl. You are on fire. Look at here.

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Speaker 1: I want to first look deal with two with O. No,

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Speaker 1: there's certain people you have first look deals with. You

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Speaker 1: know this. I ain't gonna start knocking networks, but see

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Speaker 1: on to holiday gospel music specials, to unscripted project. Girl,

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Speaker 1: don't you still on this call with me? And be

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Speaker 1: uh and be calm. That's not now now. When you

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Speaker 1: got that deal? Okay? Were you? Were you like? Oh really?

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Speaker 1: So can you get your audience your fan base? How

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Speaker 1: I really felt to get the deal because we all

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Speaker 1: work for that. And I'm not saying that's the into

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Speaker 1: the road for you, but that's special. Special, It is special.

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Speaker 1: It is special, and I was so I felt so

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Speaker 1: blessed and I felt really excited. And you know what,

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Speaker 1: I what I realized I was doing a alive last

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Speaker 1: Saturday Morning with Kiara Shared and she had me on

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Speaker 1: with her her her this team of young women that

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Speaker 1: she mentors, and they were like, tell us about your

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Speaker 1: vision board. And when I thought about it, I had

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Speaker 1: put all my vision board, um, you know, the idea

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Speaker 1: of Oprah and the network, just because I've had such

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Speaker 1: a it's been such a inspiration to me to just

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Speaker 1: watch the success of a black woman how creating a brand.

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Speaker 1: But I just put it up there just to have

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Speaker 1: it as a point. And when I look back at it,

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Speaker 1: I'm like, I put that on my vision board last year,

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Speaker 1: and look at where it is I am this year.

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Speaker 1: So yeah, it was just very full circle. I felt

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Speaker 1: very blessed and also incredibly humble. Okay, cool, we're all

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Speaker 1: money making conversation. When when someone says the first look deal,

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Speaker 1: can you break it down to everybody exactly what that

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Speaker 1: means when you say to holiday gospel music specials and

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Speaker 1: too unscripted? We said unscripted. We talk about docuseries, right,

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Speaker 1: reality shows? Right, yes, documentaries, UM doc docu series which

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Speaker 1: is a reality UM series, unscripted shows and so um

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Speaker 1: the two holidays music specials, one is for Christmas, the

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Speaker 1: other is for Easter. UM, so we'll have one coming

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Speaker 1: out next year that's an Easter special, which is really powerful. Um.

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Speaker 1: And of course then the unscripted projects are really based

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Speaker 1: on families, relationship, UM, you know, uh format, so it's

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Speaker 1: you know, I'm really excited. Well, the other thing about

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Speaker 1: the reason I I bring it up in because you know,

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Speaker 1: everybody else used to get the deals. You know, you

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Speaker 1: said her, that girl, how did you get that deal?

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Speaker 1: How he get that deal? Especially when they're white, they

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Speaker 1: get the deal. Now you're seeing all the black people

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Speaker 1: getting the deals in Netflix and Fox and and then

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Speaker 1: you finally get a deal. And like I said when

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Speaker 1: I was just letting everybody know who we're talking to,

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Speaker 1: Dr Holly Carter, you know I first met her Steve Harvey.

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Speaker 1: I was doing local radio and uh in l a

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Speaker 1: name two point three to beat and she brought us

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Speaker 1: in that first time I met her. But what I

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Speaker 1: met was a person who had energy, a person who

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Speaker 1: respected the process, and the person who was a goal getter.

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Speaker 1: You know, I don't know, She's one of those people

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Speaker 1: who you meet, you go you don't know how she's

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Speaker 1: going to be successful, but you know, totallye with her.

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Speaker 1: Hang on to her because success is gonna come away

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Speaker 1: because hard work never ran from your vocabulary, did it doesn't, Holly, No, No,

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Speaker 1: I believe in working hard and and I will also

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Speaker 1: say I'm probably a bit of a micro manager only

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Speaker 1: because I like to make sure things are done well,

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Speaker 1: and I like to make sure things are followed up on,

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Speaker 1: and so I get in the fray of the minutia

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Speaker 1: just to make sure it's delivery. But you say that

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Speaker 1: like that's a bad thing, you know, micromager. Okay, let

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Speaker 1: me tell yourself. It's your career, it's your brand. You

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Speaker 1: have the right to micromanage because some people. Here's the deal.

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Speaker 1: If anybody knows Holly Carter, I was. I used to

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Speaker 1: just afraid they're twenty four hours in the day. Learn

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Speaker 1: to take advantage of each hour. That's Holly Carter. Okay.

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Speaker 1: So so when she goes to bed, she actually wakes

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Speaker 1: up thinking about what she's gonna do. I always tell

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Speaker 1: people that's the only way you're gonna wake up. That's

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Speaker 1: only way you can wake up. I don't understand people go,

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Speaker 1: I drug gotta be Hey, dude, that means you have

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Speaker 1: you went to bed not even thinking about what you're

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Speaker 1: gonna do when you get up. So what does the

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Speaker 1: typical day holly for you nowadays? Will just look apologize.

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Speaker 1: Let's go back. Let's go back to the first Ladies

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Speaker 1: of Gospel when that came out and all that that

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Speaker 1: love that you've got and that I told, would you

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Speaker 1: sold that that that many years of putting it together.

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Speaker 1: Let's go back to that before I moved forward into

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Speaker 1: the conversation, because that was special. I saw a sweater

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Speaker 1: I sweaty. I saw it three times. Okay, I saw

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Speaker 1: it because I got to interview the cast early, so

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Speaker 1: I got to see it then. So I got to

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Speaker 1: see it when it came on TV, and I got

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Speaker 1: my wife and my family to see it again because

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Speaker 1: it was done so well. And it was a story

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Speaker 1: about powerful women who have flaws, okay, and it was

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Speaker 1: an honest story. And then but how does the story

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Speaker 1: like that come about? Because it was a story that

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Speaker 1: tolds flaws, because you know, in the gospel community, one

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Speaker 1: thing they do tend to hide is flaws. And this

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Speaker 1: this movie was so receptive to me and millions of

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Speaker 1: Americans because it was an under story. Your conversation, Well,

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Speaker 1: I think what was important for me was to tell

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Speaker 1: the truth of their you know journey. He said it, well,

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Speaker 1: they were women of faith, um. They were pushed by

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Speaker 1: a very strong passionate um and faithful mother UM. But

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Speaker 1: at the same time they had a lot of love

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Speaker 1: at the same time there um certainly were areas of conflict,

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Speaker 1: and because the conflict was so relatable to national audiences.

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Speaker 1: You don't have to be a Christian, you don't have

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Speaker 1: to be African American, you don't have to be a

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Speaker 1: woman of faith. You understood where what was going on.

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Speaker 1: You understood that the mom was trying to fight for

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Speaker 1: her children. You understood that the mom was fighting against

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Speaker 1: a national organization to stay kind of you know um

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Speaker 1: traditional and not that you know uh expand out to

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Speaker 1: other areas. And so you these were all relatable issues

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Speaker 1: that came up, and so I was able to tell

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Speaker 1: It's finally here the season of celebration. And no matter

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Speaker 1: how you celebrate with family and ends, whether you're preparing

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Speaker 1: for reis magos or karamu lighting the manura, are going

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Speaker 1: E R dot ai. Of the conflict. I was able

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Speaker 1: to talk about family, I was able to talk about dreams,

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Speaker 1: and I was able to talk about faith. And now

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Speaker 1: that's really and you've always talked about Spade faith and

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Speaker 1: when you talk about the merge conferences, and that's why

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Speaker 1: when there's a certain degree of authenticity, that's part of

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Speaker 1: your brand. And so let's talk about those conferences and

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Speaker 1: how it kind of like set the I set the groundwork.

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Speaker 1: I like to believe for your for the model of

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Speaker 1: how you do business today, because you have standards you

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Speaker 1: hold me to those that Roushan you can't say that

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Speaker 1: and then and and and and and but I would

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Speaker 1: come there out of respect because of the fact that

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Speaker 1: you had a voice and you were creating a voice

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Speaker 1: that wasn't you know, you know you can make money

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Speaker 1: and pop. You can make money in R and B.

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Speaker 1: That gospel of money kind of comes slow. You know,

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Speaker 1: got to convince people to line up and participate. You know,

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Speaker 1: sponsors don't exactly jump on board for you would think

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Speaker 1: they would because it's all about feeling good. It's all

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Speaker 1: about the uplift inspirational. You think they line up, but

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Speaker 1: that laid the groundwork for your credibility and all this

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Speaker 1: and when you start lining up these gospel projects that

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Speaker 1: you involved in, but then it also allows you to

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Speaker 1: cross over to a non secular product. Jake's a lot

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Speaker 1: of people aren't walking inline like you're doing it right now.

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Speaker 1: Talk about the merge projects, Well, the merge was really

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Speaker 1: um uh an idea God gave me over twelve or

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Speaker 1: probably over fifteen years ago, and I sat on it

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Speaker 1: for a while because I felt like it was too

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Speaker 1: big of an undertaking. But the whole idea of it

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Speaker 1: was to be able to cross you know, faith and

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Speaker 1: secular or faith and the commercial sectors together in an

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Speaker 1: effort to merge opportunity I wanted to bring opportunity to

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Speaker 1: those who were sitting on the pews of the church

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Speaker 1: who really wanted to connect with Hollywood but didn't have access.

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Speaker 1: And so that kind of that that idea has kind of,

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Speaker 1: you know, spun into the rest of what I do.

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Speaker 1: I always want to bring faith and entertainment together, which

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Speaker 1: is why most of the projects that I do are

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Speaker 1: aspirationally driven and redemptive in nature, but at the same

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Speaker 1: time entertaining, well, very very entertaining. And so when when

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Speaker 1: the number Because when the numbers came in on the

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Speaker 1: First Landes of Gospel, there's always expectation. First of all,

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Speaker 1: you want people to watch it. Okay, that's the number

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Speaker 1: one thing, you know. So when the numbers came in

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Speaker 1: the way they came in, what was the ground swell

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Speaker 1: around you and the Clock Sisters involvement. Um, it was

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Speaker 1: a huge ground swell, you know, the the excitement around it,

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Speaker 1: the hype, the fact that it touched so many people,

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Speaker 1: and the fact that it um you know, it was

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Speaker 1: widely watched and um, it just it garnered so many

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Speaker 1: other opportunities because it was like you build it, they come.

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Speaker 1: And when it was built and they came others were like, oh,

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Speaker 1: they come, let's do this together. Know, so that's kind

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Speaker 1: of that's kind of what it was, all this excitement.

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Speaker 1: You're on fire, the world's don't fire. The numbers in place,

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Speaker 1: COVID hits lord and merchant. Nobody saw that coming shut

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Speaker 1: us down. How did that impact you? And how did

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Speaker 1: you deal from a family perspective and a professional perspective

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Speaker 1: with COVID nat um You just make the adjustment, you know,

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Speaker 1: I think I think the whole pandemic has been an

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Speaker 1: opportunity to reset um kind of to renew UH and

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Speaker 1: to return to some of the things that we might

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Speaker 1: have moved away from. UM. It certainly caused you to rethink, um,

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Speaker 1: how to do life, how to do family, and how

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Speaker 1: to do business and UM. You know it is it

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Speaker 1: is the word said it is required of a steward

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Speaker 1: to be found faithful. And so for me, you know,

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Speaker 1: I want to be found faithful in everything that presents itself.

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Speaker 1: So that was just another challenge to say, you know,

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Speaker 1: this is life. How are you going to make the adjustment?

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Speaker 1: And while it was very very difficult for us as

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Speaker 1: a as a country, as a you know, as as Americans,

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Speaker 1: there was also something very intentional about it in terms

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Speaker 1: of returning us to our first left. It would never

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Speaker 1: be said, you know, you have OWNED special the holidays

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Speaker 1: were Thanksgiving, now going into the Christmas holidays, and you

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Speaker 1: have a holiday special coming up on own. Tell us

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Speaker 1: how that count to that point and tell us about it. Uh. Well,

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Speaker 1: after the success of the Clark's Sisters, Um, that conversation

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Speaker 1: happened at OWN. However, the conversation at OWNED had happened

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Speaker 1: a year prior, um, you know, and the President was like, oh,

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Speaker 1: this was already in my head because I remember sitting

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Speaker 1: with her and her words, her last words were we're

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Speaker 1: gonna work together. And after the Clock's Sisters happened, it

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Speaker 1: was like, and now it's time. So uh, that's kind

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Speaker 1: of how that came together. And then, um, the two

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Speaker 1: specials that our own Christmas which airs December one, six

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Speaker 1: pm Pacific nine pm Easter stamptime, and of course our

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Speaker 1: own Easter which airs Easter holiday, Um, you know, going

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Speaker 1: into Easter. So um, it's been wonderful. Doing gospel at

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Speaker 1: OWN is has been awesome because they let me do

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Speaker 1: what what we do and it's been a really great partnership.

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Speaker 1: I mean they're like, okay, you know this world, you

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Speaker 1: go do it. Here are some of our notes. But

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Speaker 1: that congratulations, congratulations, Okay, you're a big time producing. People

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Speaker 1: come to you with projects. People got everybody got a

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Speaker 1: good idea of bad ideas. Sometimes you got to hear

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Speaker 1: the bad idea to get to the good idea. What

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Speaker 1: do I what do you look for when people are

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Speaker 1: pitching your projects? I look for things that are on

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Speaker 1: brand with what I believe in and what I want

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Speaker 1: to put my name on. Uh. And that has to

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Speaker 1: do with empowerment, aspiration, predemptive storytelling. Um, you know, I'm

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Speaker 1: really specific. There are things that I just will not do,

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Speaker 1: and then there are things that I'm like, yes, this

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Speaker 1: is me and what is what is that? Okay, we've

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Speaker 1: we've talked about the secular, combining the secular and the

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Speaker 1: gospel together. That's what Merge was all about. Now, now

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Speaker 1: you're looking at you. You are you are you? You

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Speaker 1: like to believe that you still have that perfect balance

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Speaker 1: where you can be able to go either way and

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Speaker 1: feel comfortable and still maintain credibility with your brand. Yes,

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Speaker 1: as long as I'm intentional about when I go the

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Speaker 1: other way. But but even when I go the other way,

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Speaker 1: They're still gonna always have to be align. Uh, you

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Speaker 1: know a thread of what my beliefs are because you know,

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Speaker 1: I just couldn't do anything and then still stand by.

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Speaker 1: You know, what has gotten me this far and that

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Speaker 1: and that for me is UM compromise. You know, there

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Speaker 1: are things that I am not willing to compromise in

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Speaker 1: order to achieve a certain thing. If I can't achieve

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Speaker 1: it by being true to what I believe and true

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Speaker 1: to UM what I stand behind, then I don't do

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Speaker 1: it well. Is the great thing about what you're doing

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Speaker 1: is now you started out in casting, then you started

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Speaker 1: out in talent management. Is that still on your horizon?

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Speaker 1: Talent development, talent managing, talent Well, I still manage Kiera Shre.

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Speaker 1: She's somewhat that's family to me, so I'll always be

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Speaker 1: I will always touch her career in some way. But

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Speaker 1: in terms of other talent, I do talent partnerships, and

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Speaker 1: those talent partnerships UM are strictly to curate content around

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Speaker 1: their brand and create opportunities that UM you know, further

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Speaker 1: UM their brand in the marketplace. But but day to

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Speaker 1: day management, no, I don't do that, And I'm sure

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Speaker 1: back around to me. I think you get a little closer.

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Speaker 1: I understand that feeling, young lady. I understand that well.

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Speaker 1: She has a first look deal with Own. Two holiday specials,

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Speaker 1: one appearance December one on Own, the next coming in

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Speaker 1: Easter break. I want to bring you back in the

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Speaker 1: Easter Holly excuse me, Dr Holly Carter. Uh. Proud of you.

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Speaker 1: You know you're fantastic. Uh yeah, just keep winning and

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Speaker 1: I keep your brand. I'm gonna keep supporting your brand

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Speaker 1: and just watching you grow like this. And you know

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Speaker 1: what really makes me feel good because I know how

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Speaker 1: this business one big hustle, and so you and and

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Speaker 1: for you just sit up and then you just tell

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Speaker 1: me oh and say, hey, you do what you do

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Speaker 1: to me. I know how powerful and it is. I

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Speaker 1: know we fight for that ability to have that level

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Speaker 1: of trust at that network level. And owned is a

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Speaker 1: powerful network, my friend, and you know that. And so

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Speaker 1: for somebody to tell you that, I can only say,

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Speaker 1: I'm so proud that I was able to hear the words.

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Speaker 1: And you told me, Ra Shan, I have a network

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Speaker 1: over here by the way that's owned by Oprah, and

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Speaker 1: they tell me do what I do and guess what

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Speaker 1: I'm gonna keep doing it. Congratulations, Okay, thank you, appreciate you.

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