WEBVTT - What the Tech? w/ Jonathan Strickland in Doha

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<v Speaker 1>Welcome to tech Stuff, a production of iHeart Podcasts and Kaleidoscope.

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<v Speaker 1>This week, we're taking you on the road for a

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<v Speaker 1>special episode recorded in Doha, Cutter. Now, before you start

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<v Speaker 1>imagining sand.

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<v Speaker 2>Dunes and pure blue coastlines, I should describe my surroundings.

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<v Speaker 1>I'm currently sitting in a makeshift studio in a massive

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<v Speaker 1>airplane hangar like conference center called the Doha Exhibition and

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<v Speaker 1>Convention Center, So if this episode sounds a little bit.

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<v Speaker 2>Different, you'll know why.

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<v Speaker 1>For the last couple of days, I've been attending Web

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<v Speaker 1>Summit Cutter, an international conference where investors and entrepreneurs and

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<v Speaker 1>thought leaders.

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<v Speaker 2>Gather from around the world to talk about the future

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<v Speaker 2>of technology.

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<v Speaker 1>Our friends at iHeart are the official podcast partner's Web Summit,

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<v Speaker 1>which means that I'm here and so is a very

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<v Speaker 1>familiar figure, Jonathan Strickland.

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<v Speaker 3>Well, hello, I'm so pleased to be a guest on

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<v Speaker 3>this historic, amazing podcast. I've heard so much about.

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<v Speaker 1>It, Jonathan, Welcome back to tech Stuff. How does it

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<v Speaker 1>feel to be on the other side of the table.

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<v Speaker 3>I'll be honest, it feels odd, but I'm so pleased

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<v Speaker 3>to be able to be a part of this. I

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<v Speaker 3>was been joking all week about you know, just when

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<v Speaker 3>I thought I was out, they pulled me back in.

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<v Speaker 2>Absolutely. Well, I'm very pleased to see you.

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<v Speaker 1>It's been almost seven years, I think since we saw

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<v Speaker 1>each other in person, So who knew the next time

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<v Speaker 1>would be in Doha?

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<v Speaker 3>And yeah, here I am here we are.

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<v Speaker 1>Based on the listener emails I've been receiving, I think

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<v Speaker 1>the listeners are going to be very, very very happy

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<v Speaker 1>to hear your voice today.

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<v Speaker 2>You're already missed.

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<v Speaker 3>Well just for you guys, Hey there, welcome to tech stuff.

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<v Speaker 3>There you go, what the tech? The tech?

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<v Speaker 1>So nice have you vation? And I hope, I hope

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<v Speaker 1>this will be the first of many visits. Absolutely, I'm

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<v Speaker 1>not just in Doha. Yes, I would love to do

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<v Speaker 1>this on East time. So there've been some fascinating speakers

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<v Speaker 1>already at the conference, and I wanted to talk to you,

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<v Speaker 1>Jonathan today about some of what I've heard, hoping that

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<v Speaker 1>you can contextualize it kind of from a bird's eye

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<v Speaker 1>view of having covered technology as a journalist for two

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<v Speaker 1>decades sure and attended a bunch of these conferences.

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<v Speaker 3>Yeah, conferences in the tech world in general play an

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<v Speaker 3>interesting role. So I've been to lots of different kinds.

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<v Speaker 3>I've been to trade shows like CEES or E three,

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<v Speaker 3>I've been to ones that have been held by specific

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<v Speaker 3>companies such as Intel or IBM and the web Sumit

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<v Speaker 3>of course is more of a general tech with Internet

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<v Speaker 3>focus on it, and there have been some pretty phenomenal speakers. Actually,

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<v Speaker 3>they've really impressed me.

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<v Speaker 1>And when you come to these types of events, like

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<v Speaker 1>what do you look out for, both in terms of

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<v Speaker 1>kind of getting a peek around the corner to what

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<v Speaker 1>may be coming in the world of tech, but also

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<v Speaker 1>in terms of applying some kind of critical lens to

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<v Speaker 1>what you're hearing.

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<v Speaker 3>That is an excellent question. So let's take CES for example.

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<v Speaker 3>Everyone is looking for the quirky thing that is a

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<v Speaker 3>standout from the standard stuff you would run into. So

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<v Speaker 3>an example would be from a couple of years ago,

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<v Speaker 3>the Little Rabbit AI, you know, pocket sized computer device,

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<v Speaker 3>which ended up not doing very well when it finally

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<v Speaker 3>came out. That's often the case where something that's quirky

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<v Speaker 3>gets your attention because it's different, but it turns out

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<v Speaker 3>it's not really practical or maybe it doesn't work as

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<v Speaker 3>well as was presented. So that's one thing you have

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<v Speaker 3>to look out for is yes, it's exciting and that

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<v Speaker 3>it's different, but at the same time you have to

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<v Speaker 3>ask the question, Okay, does this actually solve a problem.

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<v Speaker 3>One of the speakers we had yesterday actually talked about

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<v Speaker 3>this about how innovation for innovation's sake is a fool's

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<v Speaker 3>errand and that really innovation needs to be applied to

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<v Speaker 3>looking at real world problems, not inventing one. So that's

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<v Speaker 3>one thing, But I'd say another is you look to

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<v Speaker 3>see what people are talking about, what they're excited about,

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<v Speaker 3>and how they're talking about it, so that you can

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<v Speaker 3>kind of get a feel for what is going to

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<v Speaker 3>be the next push, and keep in mind that not

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<v Speaker 3>all those pushes are going to be successes. So as

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<v Speaker 3>an examp back in two thousand and eight when I

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<v Speaker 3>went to my first CEES, the big push back then

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<v Speaker 3>was from companies like Panasonic and Sony, where it was

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<v Speaker 3>all about three D television. Yeah, now, you and I

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<v Speaker 3>know that three D television never really took off. People

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<v Speaker 3>balked at the idea of having glasses that they had

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<v Speaker 3>to wear at home, and the expense and the lack

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<v Speaker 3>of content. All of these things contributed to the failure

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<v Speaker 3>of that technology. So when you're being exposed to these

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<v Speaker 3>new ideas and people are really excited about them, you

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<v Speaker 3>have to temper that a little bit with the reminder

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<v Speaker 3>that not everything that's being talked about is going to manifest,

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<v Speaker 3>or if it does, it won't manifest in the way

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<v Speaker 3>we anticipate. But if you do that and you proceed

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<v Speaker 3>with a kind of cautious optimism, I think great things

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<v Speaker 3>can be achieved.

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<v Speaker 1>Yeah, with that in mind, I mean, there are a

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<v Speaker 1>bunch of kind of smaller booths where people are presenting

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<v Speaker 1>on the floor, largely on laptops. I guess it's like

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<v Speaker 1>AI applications, but then as a main stage where there's

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<v Speaker 1>been some really interesting speakers.

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<v Speaker 2>So I've into three talks so far.

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<v Speaker 1>I kind of want to talk about each of them

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<v Speaker 1>briefly to get your view of how they exist in

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<v Speaker 1>the context of the history of technology.

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<v Speaker 3>Sure.

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<v Speaker 1>The first one was about the global chip race and

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<v Speaker 1>the continuing ways from deep seeg the second was about

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<v Speaker 1>the augmented reality presence in future, and the third was

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<v Speaker 1>AI and journalism. A fun time, a fun top, especially

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<v Speaker 1>for US journalists to come of technology.

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<v Speaker 3>Yeah, especially for those of us who worked for a

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<v Speaker 3>company that famously eliminated its editorial board in order to

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<v Speaker 3>replace it with AI.

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<v Speaker 2>Wait wait which company?

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<v Speaker 3>How stuff Works? Really? Yeah, back in twenty twenty three.

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<v Speaker 3>People have heard me talk about this on the show before,

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<v Speaker 3>but if you're new here, I worked for HowStuffWorks dot

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<v Speaker 3>com and I was a writer there, and in twenty

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<v Speaker 3>twenty three the company decided to stop working with freelance writers.

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<v Speaker 3>They had a freelance writing crew, and then they had

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<v Speaker 3>an editorial crew in house, and the idea was that

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<v Speaker 3>they were going to go with AI general rated articles

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<v Speaker 3>from that point forward. The editors would have to do

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<v Speaker 3>a full edit pass to make sure that everything was

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<v Speaker 3>accurate and correct, and then correct anything that wasn't right,

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<v Speaker 3>and as you know, generative AI can sometimes confabulate and

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<v Speaker 3>make things up. The editors protested, and then they were eliminated,

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<v Speaker 3>and everyone I knew who worked at how Stuff Works

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<v Speaker 3>was let go.

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<v Speaker 2>Wow.

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<v Speaker 3>Yeah, So I say this not so people will take

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<v Speaker 3>up torches and pitchforks and yell or anything, but rather

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<v Speaker 3>to explain that I am very much aware that I

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<v Speaker 3>have a very strong bias here, like I cannot be objective,

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<v Speaker 3>is what I'm trying to get.

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<v Speaker 1>At I mean, I think if you work as a

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<v Speaker 1>journalist and you know you're constantly hearing about the idea

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<v Speaker 1>of being replaced by AI, it h it's not the

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<v Speaker 1>most appealing seat to sit in.

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<v Speaker 2>This for sure.

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<v Speaker 3>And we've been through similar shifts before, like the pivot

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<v Speaker 3>to video being the famous one, right, we saw editorial

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<v Speaker 3>departments decimated because the idea was that the written word

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<v Speaker 3>was no longer the way to deliver and it was

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<v Speaker 3>going to be video only. But it didn't last very long,

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<v Speaker 3>and then by that time you had all these journalists

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<v Speaker 3>who were out of work. So obviously, as journalists, we

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<v Speaker 3>have a sensitivity to these things.

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<v Speaker 1>So we'll come back to that, but let's start with chips.

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<v Speaker 1>The talk I went to yesterday was from Andrew Feldman,

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<v Speaker 1>who is the CEO and co founder of Cerebras, which

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<v Speaker 1>is an AI chip manufacturer that has big ambitions to

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<v Speaker 1>take on in video. They manufacture the world's largest AI

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<v Speaker 1>chips and they're hoping to IPO in the US this

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<v Speaker 1>year to add fuel to their ambition to kind of

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<v Speaker 1>take on in video, and the company recently started offering

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<v Speaker 1>deep Seek running on its servers house in the US.

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<v Speaker 1>Deep Seak obviously being the Chinese AI model company that

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<v Speaker 1>managed to create this high performing reasoning model despite US

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<v Speaker 1>export controls on in Nvidia's most advanced chips, and the

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<v Speaker 1>CEO of Feldman talked about being quote crushed by demand

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<v Speaker 1>ever since offering deep seak on these servers. But first

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<v Speaker 1>of all, let's take a couple of steps back, because

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<v Speaker 1>I think last year you did a great episode on

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<v Speaker 1>tech Stuff with the title what are AI chips? And

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<v Speaker 1>I think that a brief refresher while the world talks

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<v Speaker 1>about it would actually be super helpful.

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<v Speaker 3>Oh. Absolutely so. If you think about processors in general,

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<v Speaker 3>if we're talking about your classic processors for computers, you

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<v Speaker 3>really have three major types at this point. You have CPUs,

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<v Speaker 3>the central processing unit that's the BOG standard basic processor.

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<v Speaker 3>Typically they're very good at performing high speed arithmetic operations

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<v Speaker 3>in sequence, right. And then you have GPUs or graphics

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<v Speaker 3>processing units. These we associate with things like gamers, like

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<v Speaker 3>if you're a real gamer, you got yourself a killer GPU.

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<v Speaker 3>These are really good at parallel processing, where they can

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<v Speaker 3>take multiple threads of operations and run processing on them simultaneously,

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<v Speaker 3>which can sometimes depending on the type of computer problem

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<v Speaker 3>work faster than a CPU could for specific types of processes. NPUs,

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<v Speaker 3>or neural processing units, are the new hotness, and they're

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<v Speaker 3>kind of like GPUs, but on steroids. They're even more

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<v Speaker 3>about parallel processing. They're optimized to run the types of

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<v Speaker 3>processes that your typical AI operations require these days. So

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<v Speaker 3>the laptop I have in front of me right now

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<v Speaker 3>has an NPU in it. So there's a neural processing

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<v Speaker 3>unit in my little laptop I've got that will run

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<v Speaker 3>those kind of operations natively on the computer that don't

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<v Speaker 3>require you to have a cloud connection, so that you're

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<v Speaker 3>not shipping all your data off to the cloud to

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<v Speaker 3>get processed and then sent back to you once it's done. Obviously,

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<v Speaker 3>that brings up questions of privacy and security. So one

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<v Speaker 3>of the big attractive features of having NPUs is you

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<v Speaker 3>can run those processes natively on your own devices and

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<v Speaker 3>not have to depend upon some third party being able

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<v Speaker 3>to access the information, especially in a world where we

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<v Speaker 3>worry about the information being used to train future model

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<v Speaker 3>of AI.

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<v Speaker 2>Had you come across this company before.

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<v Speaker 3>Cerebras only in Greek mythology, where the three headed hound

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<v Speaker 3>of Hades is guarding the Gates.

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<v Speaker 2>No.

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<v Speaker 3>Actually, I have heard of it before, but I had

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<v Speaker 3>not really looked into it. One of the downfalls of

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<v Speaker 3>my era of tech stuff, and I often said this,

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<v Speaker 3>is that being in the United States and being an

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<v Speaker 3>American meant that it had frequently a very strong American perspective,

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<v Speaker 3>and it meant that companies that were operating outside of

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<v Speaker 3>America often got less focus on my show. So one

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<v Speaker 3>of the things that I think is cool about the

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<v Speaker 3>Web Summit is I'm encountering companies that maybe I've heard

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<v Speaker 3>the name, but I really didn't know much about, and

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<v Speaker 3>I'm starting to learn a lot more about them and

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<v Speaker 3>have a greater appreciation for them.

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<v Speaker 1>It was interesting that kind of deep seek was such

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<v Speaker 1>a big part of this talk, I mean not surprising.

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<v Speaker 1>When did this narrative of like chip Wars or the

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<v Speaker 1>chip race start to kind of you know, Chris to

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<v Speaker 1>your when is when you were hosting takes stuff.

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<v Speaker 3>So a few years back in video was starting to

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<v Speaker 3>get incredibly popular, not through the AI world, but because

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<v Speaker 3>of cryptocurrency. Because for cryptocurrencies like ethereum, you would still

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<v Speaker 3>use parallel processing in order to attempt to mine a

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<v Speaker 3>block first and get that reward for things like bitcoin.

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<v Speaker 3>That value had gone so high that you were looking

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<v Speaker 3>at purpose built chips for that that we had gone

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<v Speaker 3>beyond GPUs. But in Video was riding high because of that,

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<v Speaker 3>and it meant the gamers were really upset because the

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<v Speaker 3>chips themselves were in very short supply and often where

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<v Speaker 3>you would find them in the aftermarket marked up to

0:11:44.679 --> 0:11:48.360
<v Speaker 3>ridiculous prices, and they're already quite expensive. So in Video

0:11:48.440 --> 0:11:50.679
<v Speaker 3>was already in the news then and their stock price

0:11:50.800 --> 0:11:54.000
<v Speaker 3>was soaring already because of the popularity of the chips.

0:11:54.520 --> 0:11:58.320
<v Speaker 3>Once the AI industry started to really take off toward

0:11:58.360 --> 0:12:02.200
<v Speaker 3>the end of twenty twenty two, that's when in Vidia

0:12:02.679 --> 0:12:08.640
<v Speaker 3>really flourished, and in an incredibly savvy move, they began

0:12:08.720 --> 0:12:12.959
<v Speaker 3>to reposition themselves as a company that made AI chips

0:12:13.040 --> 0:12:15.560
<v Speaker 3>and not just the GPU company.

0:12:15.720 --> 0:12:19.400
<v Speaker 1>Right, they sort of forced themselves into being considered a

0:12:19.480 --> 0:12:22.720
<v Speaker 1>national security or a kind of critical natural company.

0:12:22.920 --> 0:12:25.839
<v Speaker 3>Yeah, like they like they it was them or no one,

0:12:26.000 --> 0:12:29.440
<v Speaker 3>it was kind of the view. And so that's when

0:12:29.960 --> 0:12:33.120
<v Speaker 3>in Nvidia went from being really a pretty powerful company

0:12:33.120 --> 0:12:36.559
<v Speaker 3>to like in the top three gets often battling in

0:12:36.600 --> 0:12:39.240
<v Speaker 3>the top three spaces for most valuable company in the world.

0:12:39.520 --> 0:12:42.200
<v Speaker 1>Because of this chip race or chip wars narrative that

0:12:42.200 --> 0:12:46.120
<v Speaker 1>they were able to both profit from it also drive.

0:12:46.080 --> 0:12:48.240
<v Speaker 2>But also I mean it's true, right, I mean that yeah,

0:12:48.520 --> 0:12:49.080
<v Speaker 2>has been true.

0:12:49.160 --> 0:12:49.640
<v Speaker 3>Yeah, yeah.

0:12:50.040 --> 0:12:50.680
<v Speaker 2>What happened next?

0:12:50.760 --> 0:12:53.199
<v Speaker 3>Yeah, it's it's not boasting if you can back it up, right,

0:12:53.360 --> 0:12:58.120
<v Speaker 3>And you certainly could argue that there was exploitation going on,

0:12:58.200 --> 0:13:01.000
<v Speaker 3>like they were exploiting the the narrative, and in some

0:13:01.000 --> 0:13:04.280
<v Speaker 3>part I'm sure that's true because as I'm certain you

0:13:04.320 --> 0:13:09.720
<v Speaker 3>have noticed the craze around AI, there's a nugget of

0:13:09.920 --> 0:13:13.120
<v Speaker 3>truthfulness at the center, but there's a lot of hype

0:13:13.120 --> 0:13:13.679
<v Speaker 3>around it.

0:13:14.000 --> 0:13:17.439
<v Speaker 1>Yeah, yeah, yeah, yeah, yeah, Well it was interesting presentation yesterday.

0:13:17.520 --> 0:13:20.319
<v Speaker 1>I mean, I would say taking on in video is

0:13:20.360 --> 0:13:23.119
<v Speaker 1>a lofty goal, absolutely point.

0:13:23.000 --> 0:13:26.840
<v Speaker 3>But we've seen that happen before too, right, Like if

0:13:26.880 --> 0:13:27.120
<v Speaker 3>you go.

0:13:27.080 --> 0:13:29.040
<v Speaker 2>Back, I guess the way Vidio disrupted Intel, which is

0:13:29.080 --> 0:13:29.480
<v Speaker 2>on the floor.

0:13:29.559 --> 0:13:31.000
<v Speaker 3>That's exactly what I was going to say, Like if

0:13:31.040 --> 0:13:33.200
<v Speaker 3>you if you go back to the nineties, you could

0:13:33.200 --> 0:13:35.120
<v Speaker 3>ask someone like do you think n video is going

0:13:35.160 --> 0:13:37.760
<v Speaker 3>to overtake Intel? And you'd be left all the building. Yeah,

0:13:37.800 --> 0:13:39.439
<v Speaker 3>so there is precedence.

0:13:40.000 --> 0:13:41.760
<v Speaker 1>What did you I mean, you were out of the

0:13:41.880 --> 0:13:44.560
<v Speaker 1>chair when when deep Seak happened, that was like my

0:13:44.679 --> 0:13:47.280
<v Speaker 1>second week. Yeah, there's a text down host and I

0:13:47.320 --> 0:13:49.440
<v Speaker 1>was like, oh my goodness, this is a this is

0:13:49.720 --> 0:13:52.600
<v Speaker 1>for me. I think probably the biggest text story I've

0:13:52.640 --> 0:13:55.959
<v Speaker 1>seen since the chetchipt released in November twenty twenty two.

0:13:56.000 --> 0:13:59.760
<v Speaker 1>I mean it just the reaction from the world, from

0:13:59.760 --> 0:14:02.640
<v Speaker 1>the market, like everyone wants to know what's going on,

0:14:02.720 --> 0:14:04.880
<v Speaker 1>But what did you think in the moment, and how

0:14:04.880 --> 0:14:06.160
<v Speaker 1>have you digested it since then?

0:14:06.360 --> 0:14:11.319
<v Speaker 3>So I had two very strong reactions when the deep

0:14:11.320 --> 0:14:18.880
<v Speaker 3>seek information started to become mainstream news. One was how

0:14:18.920 --> 0:14:23.400
<v Speaker 3>interesting because we've just been through a year of the

0:14:23.440 --> 0:14:26.880
<v Speaker 3>biggest fuss ever being made over TikTok, and here we

0:14:26.920 --> 0:14:32.720
<v Speaker 3>have an artificial intelligence system from China where the perceived

0:14:32.800 --> 0:14:36.680
<v Speaker 3>thread of TikTok is you could argue minuscule compared to

0:14:37.160 --> 0:14:43.680
<v Speaker 3>an AI company that is completely dependent upon devouring as

0:14:43.760 --> 0:14:46.240
<v Speaker 3>much information as possible and then making use of it,

0:14:46.680 --> 0:14:50.360
<v Speaker 3>Like that should be the big national security concern. If

0:14:50.440 --> 0:14:53.840
<v Speaker 3>in fact that's the real reason why you're concerned about TikTok,

0:14:54.080 --> 0:14:56.520
<v Speaker 3>we could go into a crazy conversation about whether or

0:14:56.560 --> 0:14:58.160
<v Speaker 3>not that's true. And I'm not going to do that here.

0:14:58.720 --> 0:15:02.040
<v Speaker 2>But the second, especially because the TikTok booths is right

0:15:02.040 --> 0:15:02.360
<v Speaker 2>next to it.

0:15:04.240 --> 0:15:07.440
<v Speaker 3>Well, listen, every time I go by, I give reverence

0:15:07.440 --> 0:15:10.880
<v Speaker 3>and I floss a little bit. But no, the the

0:15:10.960 --> 0:15:15.760
<v Speaker 3>other reaction I had was that, golly, people have really

0:15:15.800 --> 0:15:20.480
<v Speaker 3>been waiting for a challenger to chat GPT. And I

0:15:20.480 --> 0:15:23.480
<v Speaker 3>think that tells you that as excited as people are

0:15:23.640 --> 0:15:28.040
<v Speaker 3>about Chad GPT and open ai in general, the need

0:15:28.160 --> 0:15:31.560
<v Speaker 3>for there to be competition and for perhaps there to

0:15:31.560 --> 0:15:35.320
<v Speaker 3>be a check on open AI's otherwise dominance in the

0:15:35.360 --> 0:15:38.000
<v Speaker 3>space is one that a lot of people were feeling,

0:15:38.080 --> 0:15:39.680
<v Speaker 3>even if they weren't able to articulate it.

0:15:39.880 --> 0:15:40.360
<v Speaker 2>Yeah, I think.

0:15:40.400 --> 0:15:44.000
<v Speaker 1>I mean that the point that the surrebrass guy was

0:15:44.080 --> 0:15:47.960
<v Speaker 1>making yesterday was that there they run these you know,

0:15:48.080 --> 0:15:51.320
<v Speaker 1>servers with their with their chips that run the open

0:15:51.360 --> 0:15:54.360
<v Speaker 1>source version of deep Seek's model, but in the US,

0:15:54.400 --> 0:15:56.160
<v Speaker 1>so that la is some of the he was basically,

0:15:56.160 --> 0:15:59.160
<v Speaker 1>he said explicitly like, don't use the deep seak product

0:15:59.200 --> 0:16:02.680
<v Speaker 1>like you. I mean, that's that's kind of interesting. I

0:16:02.680 --> 0:16:04.920
<v Speaker 1>think the second point you make about people wanting a

0:16:05.000 --> 0:16:08.240
<v Speaker 1>challenger to open ai is very true. I mean, emotionally,

0:16:08.320 --> 0:16:12.000
<v Speaker 1>like nobody likes, you know, one big bully in the playground, right,

0:16:12.080 --> 0:16:13.640
<v Speaker 1>But I think when you're in a place like Doha,

0:16:13.720 --> 0:16:18.080
<v Speaker 1>you also understand how the idea of a competing ecosystem

0:16:18.080 --> 0:16:21.200
<v Speaker 1>of different AI models and maybe a cheaper way to

0:16:21.320 --> 0:16:25.800
<v Speaker 1>use AI is an incredibly attractive thing in a world

0:16:25.960 --> 0:16:30.200
<v Speaker 1>where you know, the concept of American hegemony is is

0:16:30.920 --> 0:16:33.200
<v Speaker 1>fast receding and people want to know what's coming next.

0:16:33.200 --> 0:16:36.360
<v Speaker 1>So this this tech element of geopolitics or something which

0:16:36.400 --> 0:16:37.280
<v Speaker 1>is super fascinating.

0:16:37.400 --> 0:16:40.680
<v Speaker 3>Yeah, and again that's something that that's probably the most

0:16:40.760 --> 0:16:44.480
<v Speaker 3>valuable takeaway I'm going to have from this I say

0:16:44.480 --> 0:16:46.640
<v Speaker 3>that it's only the second day, but the most take

0:16:46.720 --> 0:16:48.520
<v Speaker 3>a powerful takeaway I'm going to have on this trip

0:16:48.680 --> 0:16:50.880
<v Speaker 3>is that opening of my perspective.

0:16:53.880 --> 0:16:56.440
<v Speaker 1>Coming up, Jonathan Strickland and I dig into the future

0:16:56.600 --> 0:16:57.920
<v Speaker 1>of augmented reality.

0:16:58.360 --> 0:16:59.000
<v Speaker 2>Stay with us.

0:17:06.119 --> 0:17:07.760
<v Speaker 1>So there's a lot to say about chips, but but

0:17:07.800 --> 0:17:09.600
<v Speaker 1>I wanted to move on to another technology that you've

0:17:09.640 --> 0:17:13.159
<v Speaker 1>covered closely over the years, augmented reality. I also went

0:17:13.200 --> 0:17:16.600
<v Speaker 1>to a talk given by a gentleman called Keyppan of

0:17:16.760 --> 0:17:22.320
<v Speaker 1>snap and he came out wearing these very futuristic RoboCop

0:17:22.440 --> 0:17:26.320
<v Speaker 1>like ar Snapchat glasses, and his view of the audience

0:17:26.400 --> 0:17:30.879
<v Speaker 1>was supposed to be broadcast on the screens behind him. Unfortunately,

0:17:31.080 --> 0:17:34.879
<v Speaker 1>the WIFEI didn't want, so poor guy came out wearing

0:17:34.920 --> 0:17:37.720
<v Speaker 1>these you know, spectacles and then.

0:17:39.200 --> 0:17:42.920
<v Speaker 3>No, no first person's view. Oh that hurts.

0:17:43.000 --> 0:17:44.560
<v Speaker 2>I know when you especially when you're giving it. I mean,

0:17:44.560 --> 0:17:45.399
<v Speaker 2>you're like a thousand.

0:17:45.160 --> 0:17:47.520
<v Speaker 1>People in the audience and and you've got your big

0:17:47.600 --> 0:17:49.480
<v Speaker 1>razzle dazzle opening moment doesn't work.

0:17:50.080 --> 0:17:52.119
<v Speaker 3>I don't know about you, os, but I get I

0:17:52.160 --> 0:17:57.760
<v Speaker 3>get secondhand embarrassment really easily. How ridiculous did the glasses look?

0:17:58.080 --> 0:17:59.800
<v Speaker 2>I mean they looked.

0:18:00.720 --> 0:18:04.200
<v Speaker 1>There was a there was a famous Greek shipping billionaire

0:18:04.200 --> 0:18:08.640
<v Speaker 1>in the sixties called Aristotle Nassis who married Jackie Kennedy. Yeah,

0:18:08.960 --> 0:18:12.160
<v Speaker 1>and he wore these great big sunglasses that come about

0:18:12.160 --> 0:18:15.919
<v Speaker 1>half his face. These look literally like they'd been pulled

0:18:15.960 --> 0:18:18.880
<v Speaker 1>off Aristotle Aristotle and assets his face.

0:18:19.040 --> 0:18:21.840
<v Speaker 3>I mean, I was at Cees the year that Lady

0:18:21.840 --> 0:18:26.280
<v Speaker 3>Gaga came out and promoted her polaroid glasses, and I'm like, okay.

0:18:26.000 --> 0:18:31.000
<v Speaker 1>I've we've seen big, big, big glasses, but anyway, keep

0:18:31.080 --> 0:18:33.800
<v Speaker 1>handed a valiant job. And I was thinking, probably, you know,

0:18:33.840 --> 0:18:35.680
<v Speaker 1>as you are also feel quite a little empathy and

0:18:35.720 --> 0:18:38.720
<v Speaker 1>thinking in his head, you know, his whole mind is screaming,

0:18:38.800 --> 0:18:39.040
<v Speaker 1>this is.

0:18:39.040 --> 0:18:40.200
<v Speaker 2>A failure, like blah blah.

0:18:40.240 --> 0:18:42.040
<v Speaker 1>But he had to just keep going, soldiering on, and

0:18:42.640 --> 0:18:45.000
<v Speaker 1>to be fair, he did and actually it was a

0:18:45.000 --> 0:18:48.520
<v Speaker 1>good talk. He kind of broke down the three phases

0:18:48.680 --> 0:18:53.200
<v Speaker 1>of augmented reality at Snapchat. Phase one was the phone

0:18:53.440 --> 0:18:57.200
<v Speaker 1>capturing the face and the computer vision basically knowing.

0:18:57.040 --> 0:18:59.560
<v Speaker 2>Those eyes, that's the nose, that's the mouth when you want.

0:18:59.440 --> 0:19:03.040
<v Speaker 1>A puke rain, but that's where it should come from.

0:19:05.359 --> 0:19:08.840
<v Speaker 1>The second phase was the computer vision understanding the human

0:19:08.880 --> 0:19:12.560
<v Speaker 1>bodies and feet, legs, so that you could basically put

0:19:12.600 --> 0:19:16.240
<v Speaker 1>gloves on, you could wear a costume where you would

0:19:16.280 --> 0:19:17.760
<v Speaker 1>know what your arms, it.

0:19:17.800 --> 0:19:21.480
<v Speaker 3>Could map properly to the right location on the body exactly.

0:19:21.560 --> 0:19:24.040
<v Speaker 2>And then phase three is basically capturing the world.

0:19:24.200 --> 0:19:27.119
<v Speaker 1>So these spectacles that are kind of looking out and

0:19:27.160 --> 0:19:29.600
<v Speaker 1>I keep calling spectacles because that's what the product is called.

0:19:29.600 --> 0:19:32.240
<v Speaker 1>They're called spectacles. They don't normally say spectacles. I normally

0:19:32.240 --> 0:19:36.280
<v Speaker 1>say glasses, right, just FYI. But basically, you know, the

0:19:36.280 --> 0:19:39.680
<v Speaker 1>big leap forward is that rather than just understanding the

0:19:39.760 --> 0:19:41.840
<v Speaker 1>human body, which is hard enough, This actually understands the

0:19:41.880 --> 0:19:43.639
<v Speaker 1>whole world around you in terms of being able to

0:19:43.680 --> 0:19:46.760
<v Speaker 1>interpret what objects are, knowing what a surface is, knowing

0:19:46.800 --> 0:19:49.840
<v Speaker 1>how far away things are, so that you can basically

0:19:50.160 --> 0:19:53.400
<v Speaker 1>create a virtual overlay on the physical world. And one

0:19:53.440 --> 0:19:56.520
<v Speaker 1>of the really cool demos was actually somebody wearing these

0:19:56.560 --> 0:20:01.240
<v Speaker 1>glasses and looking at a bunch of ingredients, and then

0:20:01.600 --> 0:20:04.160
<v Speaker 1>the glasses sent the picture of the food in real

0:20:04.240 --> 0:20:07.680
<v Speaker 1>time to the cloud, which bat back at JENNYI suggested

0:20:07.720 --> 0:20:08.800
<v Speaker 1>recipe cool.

0:20:09.000 --> 0:20:09.840
<v Speaker 2>Yeah, which is fun.

0:20:09.880 --> 0:20:11.359
<v Speaker 1>I mean it's not I can't imagine it's going to

0:20:11.400 --> 0:20:14.120
<v Speaker 1>be a huge consumer use case, but it's fun.

0:20:14.200 --> 0:20:16.800
<v Speaker 3>It's making me think of I don't know if you

0:20:16.840 --> 0:20:20.000
<v Speaker 3>remember this, but Google had Google Chef for a while

0:20:20.600 --> 0:20:23.280
<v Speaker 3>where you could do something similar. But obviously you're typing

0:20:23.359 --> 0:20:26.840
<v Speaker 3>the things. It could not, you know, do image processing

0:20:26.880 --> 0:20:28.600
<v Speaker 3>and do this, but you could type in the things

0:20:28.640 --> 0:20:31.119
<v Speaker 3>you had and it would suggest different recipes for you.

0:20:31.200 --> 0:20:35.040
<v Speaker 3>But it had the same foibles i'll say as generative AI,

0:20:35.160 --> 0:20:37.040
<v Speaker 3>and that occasionally you would get something where you're like,

0:20:37.200 --> 0:20:40.600
<v Speaker 3>well that sounds inedible, but all right, I.

0:20:40.520 --> 0:20:42.320
<v Speaker 1>Hope raid if I just looked in my fridge, the

0:20:42.359 --> 0:20:45.280
<v Speaker 1>glasses might just say get a breeze again.

0:20:45.680 --> 0:20:51.560
<v Speaker 2>Exactly, it's time to take out Exactly. But you mentioned Google.

0:20:52.400 --> 0:20:54.680
<v Speaker 1>I think you were the proud owner of some of

0:20:54.720 --> 0:20:56.480
<v Speaker 1>the very good specs.

0:20:56.600 --> 0:21:00.320
<v Speaker 3>Yeah, so not only was I an owner of Google Glass.

0:21:00.040 --> 0:21:02.000
<v Speaker 2>You removed the way proud. Yeah.

0:21:02.040 --> 0:21:05.000
<v Speaker 3>Well, I was not going to call attention to it,

0:21:05.040 --> 0:21:09.760
<v Speaker 3>but it's true. I think Google Glass was a noble effort.

0:21:09.920 --> 0:21:13.000
<v Speaker 3>I think it was nowhere close to being ready to

0:21:13.000 --> 0:21:15.400
<v Speaker 3>be a consumer product, which I think Google actually understood.

0:21:15.480 --> 0:21:18.200
<v Speaker 3>I mean, they never really marketed it as a mainstream

0:21:18.240 --> 0:21:21.960
<v Speaker 3>consumer product. But when I had them, I could see

0:21:22.000 --> 0:21:24.560
<v Speaker 3>the potential, and I thought that it was an incredible

0:21:24.560 --> 0:21:27.640
<v Speaker 3>potential that certainly was nowhere close to being realized. Yet.

0:21:27.720 --> 0:21:29.680
<v Speaker 3>Let's say you're walking around Doha and it's the first

0:21:29.680 --> 0:21:32.760
<v Speaker 3>time you've ever been here. Having the ability to see

0:21:33.160 --> 0:21:35.639
<v Speaker 3>directions in front of your eyes are or at least like

0:21:35.680 --> 0:21:37.600
<v Speaker 3>in a way that's not going to obscure your vision,

0:21:38.080 --> 0:21:41.520
<v Speaker 3>so that you can seamlessly navigate a city you've never

0:21:41.560 --> 0:21:45.119
<v Speaker 3>been to, that's incredible. Or being able to look at

0:21:45.119 --> 0:21:47.960
<v Speaker 3>a building and get a listing of the different businesses

0:21:47.960 --> 0:21:50.200
<v Speaker 3>that are in there, so that when late at night,

0:21:50.600 --> 0:21:54.040
<v Speaker 3>when you're craving Nando's. You don't spend forty five minutes

0:21:54.080 --> 0:21:56.480
<v Speaker 3>walking ground a mall wondering where it is. You know

0:21:56.520 --> 0:21:57.560
<v Speaker 3>where it is. Immediately.

0:21:58.000 --> 0:22:01.560
<v Speaker 1>In twenty seventeen, you didn't have of tech stuff which

0:22:01.560 --> 0:22:04.600
<v Speaker 1>asked the question is augmented reality ready for prime time?

0:22:05.520 --> 0:22:05.720
<v Speaker 3>Yes?

0:22:05.800 --> 0:22:06.720
<v Speaker 2>That was seven years ago.

0:22:06.880 --> 0:22:10.400
<v Speaker 3>Yes I did, I did ask that, and no it's not. Well,

0:22:11.080 --> 0:22:13.880
<v Speaker 3>there's a chicken and egg problem that's going on, and

0:22:14.240 --> 0:22:17.320
<v Speaker 3>that is the classic chicken and egg problem of hardware

0:22:17.400 --> 0:22:21.200
<v Speaker 3>versus software. Basically, the idea is that you have people

0:22:21.200 --> 0:22:24.160
<v Speaker 3>who are making the hardware, and when they create something,

0:22:24.160 --> 0:22:27.920
<v Speaker 3>even if it's really compelling, if there's not enough applications

0:22:27.960 --> 0:22:30.639
<v Speaker 3>for that hardware, there's not enough reason for people to

0:22:30.720 --> 0:22:32.560
<v Speaker 3>buy it. On Moss. The flip side, if you're a

0:22:32.600 --> 0:22:34.880
<v Speaker 3>software developer and you're looking at you see this really

0:22:34.960 --> 0:22:38.439
<v Speaker 3>exciting technology come out and you're thinking, Wow, that's really cool,

0:22:39.080 --> 0:22:42.840
<v Speaker 3>But I don't want to start dedicating resources to building

0:22:42.920 --> 0:22:45.879
<v Speaker 3>assets for this hardware until there's enough of a user

0:22:45.920 --> 0:22:48.720
<v Speaker 3>base to justify it. We talk about this with game

0:22:48.760 --> 0:22:50.800
<v Speaker 3>consoles all the time. A new game console comes out

0:22:50.800 --> 0:22:53.800
<v Speaker 3>and you're like, the console's incredible, but there's nothing to

0:22:53.840 --> 0:22:56.040
<v Speaker 3>play on it, so I'm going to wait, And so

0:22:57.400 --> 0:23:00.960
<v Speaker 3>it's this ongoing circular issue and it could be really

0:23:01.000 --> 0:23:01.880
<v Speaker 3>hard to break out of that.

0:23:01.960 --> 0:23:02.399
<v Speaker 2>I mean, that's that.

0:23:02.560 --> 0:23:05.520
<v Speaker 1>I think the software side is pretty interesting, right, I

0:23:05.600 --> 0:23:09.120
<v Speaker 1>mean the advances in AI on the computer vision side

0:23:09.160 --> 0:23:10.000
<v Speaker 1>have been pretty amazing.

0:23:10.240 --> 0:23:12.359
<v Speaker 2>Yes, yes, And you know.

0:23:12.320 --> 0:23:16.320
<v Speaker 1>If this deep Seek story plays out and it becomes

0:23:16.480 --> 0:23:19.879
<v Speaker 1>way way, way cheaper to run AI models everywhere, the

0:23:19.920 --> 0:23:24.560
<v Speaker 1>idea of real time computer vision could potentially unlock this

0:23:24.680 --> 0:23:28.479
<v Speaker 1>air reality. And what do you think needs to happen

0:23:29.119 --> 0:23:31.800
<v Speaker 1>for the situation you just described of walking down the

0:23:31.800 --> 0:23:34.600
<v Speaker 1>street in Doha Jonathan Stricklan was wearing his glasses.

0:23:34.800 --> 0:23:38.840
<v Speaker 3>I think probably the biggest issue, honestly is the battery issue,

0:23:38.920 --> 0:23:41.560
<v Speaker 3>right right, because you can only manaturize batteries so much

0:23:41.640 --> 0:23:43.520
<v Speaker 3>before you get to a point where you don't have

0:23:43.640 --> 0:23:48.359
<v Speaker 3>enough juice to provide power to a sophisticated device for

0:23:48.400 --> 0:23:50.879
<v Speaker 3>more than maybe an hour. And if that's all you

0:23:50.920 --> 0:23:52.439
<v Speaker 3>need it for, that's fine. But I think for a

0:23:52.440 --> 0:23:54.040
<v Speaker 3>lot of people, the thought of a device that they

0:23:54.080 --> 0:23:55.440
<v Speaker 3>can wear for an hour and then they need to

0:23:55.480 --> 0:23:58.280
<v Speaker 3>recharge it is quite frustrating. I think it's one of

0:23:58.320 --> 0:24:01.639
<v Speaker 3>the reasons why things like Active three glasses, we're a

0:24:01.680 --> 0:24:04.879
<v Speaker 3>non starter because even though they provide an incredible experience,

0:24:05.280 --> 0:24:08.119
<v Speaker 3>having to recharge your glasses every couple hours. Like you know,

0:24:08.160 --> 0:24:10.479
<v Speaker 3>if you're watching a Peter Jackson movie, you might have

0:24:10.520 --> 0:24:12.320
<v Speaker 3>to stop in the middle so that you can recharge

0:24:12.359 --> 0:24:14.639
<v Speaker 3>your glasses to watch the rest of the film. So

0:24:15.200 --> 0:24:17.600
<v Speaker 3>I think that's really a big issue, is that how

0:24:17.600 --> 0:24:20.000
<v Speaker 3>do you miniaturize the technology in such a way that

0:24:20.440 --> 0:24:22.960
<v Speaker 3>the glasses are something that you want to wear. They

0:24:23.000 --> 0:24:27.119
<v Speaker 3>look cool, but there's still enough power capacity there to

0:24:27.160 --> 0:24:30.719
<v Speaker 3>provide a good experience for more than a short time.

0:24:31.160 --> 0:24:34.400
<v Speaker 3>And I don't know the answer to that, because batteries

0:24:34.400 --> 0:24:38.360
<v Speaker 3>are dependent upon chemistry, and we can hack technology really

0:24:38.840 --> 0:24:42.280
<v Speaker 3>quite effectively, but chemistry you start to run against fundamental

0:24:42.359 --> 0:24:45.720
<v Speaker 3>laws of the universe and it starts to get a

0:24:45.800 --> 0:24:46.520
<v Speaker 3>lot trickier.

0:24:46.960 --> 0:24:49.000
<v Speaker 1>So do you have a whole I haven't had a

0:24:49.080 --> 0:24:50.720
<v Speaker 1>chance to attend any of it, but there's a whole

0:24:51.040 --> 0:24:53.840
<v Speaker 1>kind of new energy track at this conference where they're

0:24:53.840 --> 0:24:56.919
<v Speaker 1>talking about new battery technology. Right, it's interesting to be

0:24:57.000 --> 0:24:59.920
<v Speaker 1>here where you know, natural gas is coming out of

0:25:00.400 --> 0:25:03.000
<v Speaker 1>the ground the tune of trillions of dollars. Yes, there's

0:25:03.040 --> 0:25:05.280
<v Speaker 1>a lot of interest here in investing some of the

0:25:05.280 --> 0:25:07.359
<v Speaker 1>proceeds in these chemistry issues.

0:25:07.520 --> 0:25:10.280
<v Speaker 3>Yes, right, Yes, And it may be that there's some

0:25:10.359 --> 0:25:12.960
<v Speaker 3>breakthroughs that can come through that makes it more of

0:25:13.000 --> 0:25:16.960
<v Speaker 3>a practical application, right, And I think that's what really

0:25:17.040 --> 0:25:20.000
<v Speaker 3>is needed. It ends up being it transcends the issues

0:25:20.000 --> 0:25:21.919
<v Speaker 3>of hardware and software and it starts to get to

0:25:23.359 --> 0:25:27.119
<v Speaker 3>we've got all the technical capability here apart from where's

0:25:27.119 --> 0:25:28.960
<v Speaker 3>the power source coming from? Right, And I think that's

0:25:29.000 --> 0:25:31.760
<v Speaker 3>going to be the big thing, honestly. Obviously Apple was

0:25:32.520 --> 0:25:35.159
<v Speaker 3>trying to get there where they wanted to have a

0:25:35.200 --> 0:25:38.200
<v Speaker 3>really kind of lightweight pair of glasses that had incredible

0:25:38.200 --> 0:25:41.560
<v Speaker 3>augmented reality capabilities to it. Instead we got something that

0:25:41.800 --> 0:25:46.400
<v Speaker 3>like futuristic robotic ski goggles. You know. And if you think, well,

0:25:46.440 --> 0:25:50.040
<v Speaker 3>Apple being a multi trillion dollar company, if they're having

0:25:50.160 --> 0:25:53.560
<v Speaker 3>they're starting to hit a wall there. Then we're probably

0:25:53.600 --> 0:25:55.520
<v Speaker 3>at a point where it's just going to be a

0:25:55.680 --> 0:25:58.679
<v Speaker 3>while before we start seeing something that people think of

0:25:58.840 --> 0:26:01.480
<v Speaker 3>as being oh, this is something I want to wear

0:26:01.560 --> 0:26:04.280
<v Speaker 3>on a regular basis, as opposed to I have a

0:26:04.280 --> 0:26:06.919
<v Speaker 3>specific application in mind, I don't mind wearing it for

0:26:06.960 --> 0:26:12.520
<v Speaker 3>that application, whether it's like industrial or educational or military

0:26:12.520 --> 0:26:15.800
<v Speaker 3>of course, military or gaming, something like that where you're thinking,

0:26:15.800 --> 0:26:17.920
<v Speaker 3>all right, I'm gonna wear this for forty five minutes

0:26:17.920 --> 0:26:21.480
<v Speaker 3>to an hour or whatever, and then I put it aside,

0:26:21.720 --> 0:26:24.439
<v Speaker 3>Like I think the real dream of augmented reality is

0:26:24.640 --> 0:26:27.760
<v Speaker 3>you have something that you can wear pretty much all

0:26:27.800 --> 0:26:29.879
<v Speaker 3>the time and activate it whenever you need to.

0:26:35.440 --> 0:26:38.080
<v Speaker 1>When we come back, jonathan' strictly and I continue to

0:26:38.160 --> 0:26:46.400
<v Speaker 1>unpack what we've learned at Websomitic Cutter stay with us.

0:26:48.359 --> 0:26:51.080
<v Speaker 1>So finally, the last talk that I went to I

0:26:51.160 --> 0:26:53.320
<v Speaker 1>wants to discuss with you, which you've already touched on,

0:26:53.600 --> 0:26:56.520
<v Speaker 1>was from al mah Latour, the CEO of Dow Jones,

0:26:56.520 --> 0:26:58.520
<v Speaker 1>which is the parent company at the Wall Street Journal,

0:26:59.119 --> 0:27:01.679
<v Speaker 1>and he spoke about the future of journalism in the

0:27:01.720 --> 0:27:05.800
<v Speaker 1>age of AI. Unsurprisingly, he was very focused on how

0:27:06.040 --> 0:27:10.520
<v Speaker 1>IP creators and owners such as news publishers, can hold

0:27:10.560 --> 0:27:12.959
<v Speaker 1>onto the value of their work, and he mentioned there

0:27:12.960 --> 0:27:18.000
<v Speaker 1>are two ways of achieving this, commercial partnerships and litigation.

0:27:18.520 --> 0:27:22.920
<v Speaker 3>Yeah, yeah, I'm not surprised. So obviously this is a

0:27:23.040 --> 0:27:27.000
<v Speaker 3>very tricky topic, right, with a lot of different components

0:27:27.000 --> 0:27:29.640
<v Speaker 3>to it, one of which is that as people who

0:27:29.680 --> 0:27:33.320
<v Speaker 3>generate content. People who generate news content. We are very

0:27:33.359 --> 0:27:35.800
<v Speaker 3>well aware that the things we're putting out, which are

0:27:35.840 --> 0:27:40.840
<v Speaker 3>meant to inform, maybe entertain, maybe open up people's eyes

0:27:40.880 --> 0:27:44.000
<v Speaker 3>to new perspectives on certain topics, is also being used

0:27:44.000 --> 0:27:47.600
<v Speaker 3>to train AI. So one component that scares me about

0:27:47.640 --> 0:27:51.840
<v Speaker 3>AI and journalism is just the idea of AI benefiting

0:27:51.960 --> 0:27:56.080
<v Speaker 3>from the work of journalists and the journalists see no

0:27:56.160 --> 0:27:59.760
<v Speaker 3>benefit in return, right, So it's the copyright issue essentially

0:27:59.800 --> 0:28:02.080
<v Speaker 3>is what comes down to. And then the flip side

0:28:02.240 --> 0:28:05.040
<v Speaker 3>is the concern, like what I saw at hell Stuff works,

0:28:05.960 --> 0:28:09.320
<v Speaker 3>where a company and perhaps it's a company that's actually

0:28:09.320 --> 0:28:12.000
<v Speaker 3>in dire straits and they're really looking like, how can

0:28:12.040 --> 0:28:15.400
<v Speaker 3>we reach a point where we're still able to provide

0:28:15.440 --> 0:28:19.560
<v Speaker 3>the services that we're trying to provide without bleeding ourselves

0:28:19.600 --> 0:28:22.600
<v Speaker 3>dry because we're in a business that it just does

0:28:22.640 --> 0:28:26.199
<v Speaker 3>not have a huge return on investment, and sadly, the

0:28:26.240 --> 0:28:30.080
<v Speaker 3>media often can be that. So you have these companies

0:28:30.080 --> 0:28:32.600
<v Speaker 3>that have an incentive to say, well, you know, human

0:28:32.640 --> 0:28:36.639
<v Speaker 3>resources are staff. That's a really big expense, and if

0:28:36.640 --> 0:28:40.440
<v Speaker 3>we could just cut them and use this tool to

0:28:40.520 --> 0:28:42.360
<v Speaker 3>do the same thing they were doing and perhaps just

0:28:42.400 --> 0:28:46.120
<v Speaker 3>have a few people left behind to massage whatever is

0:28:46.200 --> 0:28:49.840
<v Speaker 3>made into something that the general public can consume, and

0:28:50.120 --> 0:28:52.920
<v Speaker 3>maybe they don't even notice the difference. Why don't we

0:28:53.000 --> 0:28:56.200
<v Speaker 3>do that? And we've seen why you don't do that.

0:28:56.240 --> 0:28:59.960
<v Speaker 3>It's because the tools that are being made, they are fallible,

0:29:00.160 --> 0:29:05.760
<v Speaker 3>and sometimes to a point that is disturbing. I told

0:29:05.800 --> 0:29:08.640
<v Speaker 3>you this OZ, and there's an episode of tech stuff.

0:29:08.640 --> 0:29:11.800
<v Speaker 3>I think it's called something like. AI wrote this episode

0:29:12.040 --> 0:29:15.120
<v Speaker 3>sort of and in that I had it write an

0:29:15.120 --> 0:29:17.640
<v Speaker 3>episode of tech stuff. All I gave it was very

0:29:17.640 --> 0:29:21.240
<v Speaker 3>simple instructions. I used chat GPT and I said, write

0:29:21.240 --> 0:29:24.320
<v Speaker 3>an episode of tech stuff about the technology of airbags.

0:29:24.560 --> 0:29:27.000
<v Speaker 3>That was it, like. I didn't give it any further instruction,

0:29:27.600 --> 0:29:31.280
<v Speaker 3>and as part of what it regurgitated to me, it

0:29:31.320 --> 0:29:35.680
<v Speaker 3>gave me statements from three supposed experts, but none of

0:29:35.720 --> 0:29:40.760
<v Speaker 3>those people existed, which means automatically you cannot trust the information.

0:29:41.200 --> 0:29:43.520
<v Speaker 3>And when I would ask for things like I followed

0:29:43.560 --> 0:29:45.600
<v Speaker 3>up I said, could you give me a source for

0:29:45.680 --> 0:29:48.920
<v Speaker 3>this information? And it wouldn't be able to. So these

0:29:48.960 --> 0:29:51.120
<v Speaker 3>things are going to be things that improve over time.

0:29:51.360 --> 0:29:55.040
<v Speaker 3>But I think the problems we're seeing now concern me

0:29:55.120 --> 0:29:59.200
<v Speaker 3>because whether the technology actually gets better, so it's being

0:29:59.240 --> 0:30:02.320
<v Speaker 3>more accountable, or it just gets better at obfus skating

0:30:02.960 --> 0:30:05.560
<v Speaker 3>when it's making stuff up. I don't know that we'll

0:30:05.600 --> 0:30:06.560
<v Speaker 3>be able to tell the difference.

0:30:07.000 --> 0:30:10.320
<v Speaker 1>Yeah, I mean, Latour was talking about how basically, how

0:30:10.360 --> 0:30:14.280
<v Speaker 1>do we at Dow Jones use these tools to make

0:30:14.320 --> 0:30:16.680
<v Speaker 1>sure we had compensated for our work so that we

0:30:16.680 --> 0:30:20.080
<v Speaker 1>can make more money so that we can fund more journalism.

0:30:20.280 --> 0:30:25.400
<v Speaker 3>It's a very pragmatic sort of look, but it makes sense, like, yeah,

0:30:25.520 --> 0:30:29.120
<v Speaker 3>the good balancing art and commerce is always a struggle,

0:30:29.280 --> 0:30:31.640
<v Speaker 3>even no matter what outlet you're looking at.

0:30:31.880 --> 0:30:34.000
<v Speaker 1>It's interesting as well, though, because it's not He wasn't

0:30:34.040 --> 0:30:37.800
<v Speaker 1>just talking in abstraction, Like right now, Dow Jones is

0:30:37.920 --> 0:30:41.000
<v Speaker 1>in partnership with open Ai and suing Perplexity.

0:30:41.360 --> 0:30:41.800
<v Speaker 3>Wow.

0:30:41.960 --> 0:30:45.000
<v Speaker 1>So with open Ai they made this deal last year

0:30:45.040 --> 0:30:47.840
<v Speaker 1>that The Wall Street Journal reported on its parent company

0:30:48.240 --> 0:30:50.200
<v Speaker 1>could be worth more than two hundred and fifteen million

0:30:50.240 --> 0:30:53.120
<v Speaker 1>dollars over the next five years in both cash and

0:30:53.240 --> 0:30:54.760
<v Speaker 1>credits for open ai technology.

0:30:56.080 --> 0:30:57.080
<v Speaker 2>But last year Dow.

0:30:57.080 --> 0:31:00.760
<v Speaker 1>Jones also sued Perplexity the AI search engine, and the

0:31:00.800 --> 0:31:03.240
<v Speaker 1>suit's not public and al Maesa didn't want to go

0:31:03.240 --> 0:31:06.960
<v Speaker 1>into details about what obviously, despite the best efforts of

0:31:07.000 --> 0:31:09.880
<v Speaker 1>Sarah Fisher from Axios on stage, but why it did

0:31:09.920 --> 0:31:12.840
<v Speaker 1>report on the lawsuit and they basically, you know, the

0:31:12.840 --> 0:31:17.360
<v Speaker 1>headline was that dow Jones alleges Perplexity is hallucinating fake

0:31:17.440 --> 0:31:20.760
<v Speaker 1>news and attributing it to real papers and that's illegal.

0:31:21.400 --> 0:31:23.320
<v Speaker 3>Oh yeah, so very similar to what I was just saying,

0:31:23.320 --> 0:31:26.520
<v Speaker 3>exact right, Yeah, this is this is like someone writing

0:31:26.560 --> 0:31:30.520
<v Speaker 3>a term paper and having a citation for a source

0:31:30.560 --> 0:31:31.440
<v Speaker 3>that doesn't exist.

0:31:31.520 --> 0:31:33.720
<v Speaker 1>It's like somebody making something up and then citing it

0:31:33.760 --> 0:31:35.520
<v Speaker 1>to a professor when the professor never said.

0:31:35.320 --> 0:31:38.080
<v Speaker 3>It, right, right, right, right, And yeah.

0:31:37.840 --> 0:31:39.400
<v Speaker 2>That's what that's what this suit is about.

0:31:39.480 --> 0:31:42.680
<v Speaker 1>Absolutely, yea, references in a way that's even more egregious

0:31:42.720 --> 0:31:45.400
<v Speaker 1>to your point about AI getting better at covering its

0:31:45.440 --> 0:31:48.320
<v Speaker 1>tracks that it makes up up when you're doing fake citations,

0:31:48.360 --> 0:31:49.120
<v Speaker 1>that's pretty.

0:31:49.800 --> 0:31:53.280
<v Speaker 3>I mean, it's it's terrifying because like obviously this is

0:31:53.520 --> 0:31:56.800
<v Speaker 3>this ends up becoming like a political term in some cases,

0:31:56.840 --> 0:32:00.560
<v Speaker 3>but like the whole fake news thing which often was

0:32:00.600 --> 0:32:03.920
<v Speaker 3>being used to try and delegitimize real news sources that

0:32:03.960 --> 0:32:06.040
<v Speaker 3>were just saying things you didn't like, Yea, you call

0:32:06.080 --> 0:32:08.320
<v Speaker 3>it fake news. So that you can dismiss it. But

0:32:08.320 --> 0:32:12.840
<v Speaker 3>we're actually talking about actual fake news, the news about

0:32:12.880 --> 0:32:15.800
<v Speaker 3>stuff that didn't happen or at least didn't happen the

0:32:15.800 --> 0:32:18.320
<v Speaker 3>way that you're being told it did, but it's being

0:32:18.400 --> 0:32:20.680
<v Speaker 3>put down in a record as if that, in fact

0:32:20.880 --> 0:32:24.080
<v Speaker 3>is what happened. How do you then get to the

0:32:24.120 --> 0:32:30.000
<v Speaker 3>point where you can determine reality from computational fiction.

0:32:30.440 --> 0:32:32.800
<v Speaker 1>Yeah, yeah, I mean the litigation stuff is very interesting.

0:32:33.160 --> 0:32:35.880
<v Speaker 1>Obviously if you look back to the Victorian times and

0:32:35.920 --> 0:32:39.360
<v Speaker 1>the aftermath of the First Industrial Revolution, that was when

0:32:39.440 --> 0:32:43.360
<v Speaker 1>copywriting laws took effect. And so you know, as the

0:32:43.400 --> 0:32:46.360
<v Speaker 1>New York Times law suit against open Ai potentially comes

0:32:46.400 --> 0:32:50.720
<v Speaker 1>to trial, as Dow Jones lawsuit against Perplexity comes to trial, potentially,

0:32:51.080 --> 0:32:52.840
<v Speaker 1>we're going to see new president and it'll be really

0:32:52.880 --> 0:32:55.400
<v Speaker 1>interesting to see how that shakes out and how that

0:32:55.600 --> 0:32:58.280
<v Speaker 1>shapes our future. I mean, the power of law to

0:32:58.440 --> 0:33:02.440
<v Speaker 1>shape reality is so huge, and copyright law has been

0:33:02.840 --> 0:33:05.040
<v Speaker 1>such a fundamental of our society and who we are

0:33:05.160 --> 0:33:05.800
<v Speaker 1>for so long.

0:33:06.440 --> 0:33:10.480
<v Speaker 3>Yeah, absolutely fascinating. It Also it goes back to that

0:33:10.600 --> 0:33:13.520
<v Speaker 3>old saying. It's almost a cliche, but you know, necessity

0:33:13.600 --> 0:33:16.240
<v Speaker 3>is the mother of invention and in this case, necessity

0:33:16.360 --> 0:33:19.240
<v Speaker 3>is the mother of the need for new laws. So

0:33:19.880 --> 0:33:24.400
<v Speaker 3>with copyright, before you get to things like mass printing,

0:33:24.840 --> 0:33:27.640
<v Speaker 3>copyright really wasn't that big of a concern, just because

0:33:27.640 --> 0:33:29.560
<v Speaker 3>it was such a pain in the butt to make

0:33:29.600 --> 0:33:32.000
<v Speaker 3>a copy of a work. But then you get to

0:33:32.040 --> 0:33:36.560
<v Speaker 3>a point where technology is capable of giving people opportunities

0:33:36.600 --> 0:33:39.200
<v Speaker 3>to do things on a much larger scale. That's where

0:33:39.200 --> 0:33:41.800
<v Speaker 3>you start to see the need for new law. And

0:33:41.880 --> 0:33:44.440
<v Speaker 3>I suspect we're going to see a lot of changes

0:33:44.480 --> 0:33:48.680
<v Speaker 3>to law in the next few years as a result

0:33:48.840 --> 0:33:50.960
<v Speaker 3>of the rise of technologies like AI.

0:33:51.440 --> 0:33:52.760
<v Speaker 2>Yeah, I also thought it was interesting.

0:33:52.840 --> 0:33:57.080
<v Speaker 1>I mean, obviously, dow Jones is, you know, a Murdock company,

0:33:57.280 --> 0:34:01.719
<v Speaker 1>so perhaps no surprise that they're pugnacious bunch.

0:34:02.160 --> 0:34:06.120
<v Speaker 3>Yes that's pretty good, kindly, but you.

0:34:06.080 --> 0:34:08.160
<v Speaker 1>Know, but the point that he made was basically, when

0:34:08.160 --> 0:34:11.480
<v Speaker 1>the Internet emerged, you know, twenty five years ago ish

0:34:11.520 --> 0:34:16.880
<v Speaker 1>as a mass adoption technology, the news organizations, the music

0:34:16.960 --> 0:34:22.000
<v Speaker 1>rights holders, you know, film and TV industry essentially allowed

0:34:22.080 --> 0:34:25.560
<v Speaker 1>the consumer expectation to develop the content was free, yes,

0:34:25.880 --> 0:34:30.120
<v Speaker 1>and that essentially hollowed out those industries to to you know,

0:34:30.160 --> 0:34:32.400
<v Speaker 1>to the extent we're seeing today where all of them

0:34:32.440 --> 0:34:34.840
<v Speaker 1>are really struggling. So his point was, how do we

0:34:34.920 --> 0:34:37.759
<v Speaker 1>make sure we we'ret a new technological inflection point that

0:34:37.800 --> 0:34:40.600
<v Speaker 1>we don't roll over again? And you know, so I

0:34:40.600 --> 0:34:41.520
<v Speaker 1>thought that was pretty interesting.

0:34:41.680 --> 0:34:44.920
<v Speaker 3>You know, that's an incredibly good point. I mean, we

0:34:45.000 --> 0:34:48.640
<v Speaker 3>are where we are today in part because we've all

0:34:48.840 --> 0:34:53.160
<v Speaker 3>had the expectation of the content that we want to

0:34:53.840 --> 0:34:56.400
<v Speaker 3>access at any given moment and any point of the

0:34:56.480 --> 0:34:59.759
<v Speaker 3>day should be easy and free to access. That's a

0:34:59.800 --> 0:35:02.560
<v Speaker 3>great eight thing in many ways for the individual, but

0:35:02.640 --> 0:35:05.520
<v Speaker 3>it does put an incredible burden on the entities that

0:35:05.560 --> 0:35:09.600
<v Speaker 3>are actually creating that, whether you are a solo content

0:35:09.680 --> 0:35:13.799
<v Speaker 3>creator and you're just trying to make your passion your occupation,

0:35:14.280 --> 0:35:16.880
<v Speaker 3>or you're a big media company and you're trying to

0:35:16.920 --> 0:35:20.960
<v Speaker 3>put out really incredible content, which costs a lot of

0:35:20.960 --> 0:35:24.560
<v Speaker 3>money to do, and then you're getting tiny little pennies

0:35:24.560 --> 0:35:29.439
<v Speaker 3>in return. It's really hard in today's world to have

0:35:29.560 --> 0:35:32.640
<v Speaker 3>the same kind of media output that we would expect

0:35:32.640 --> 0:35:35.440
<v Speaker 3>from say the early two thousands and have it be

0:35:35.480 --> 0:35:38.440
<v Speaker 3>a profitable business. And if there is no profit, there

0:35:38.480 --> 0:35:40.880
<v Speaker 3>is no business. If there's no business, there's no content.

0:35:40.960 --> 0:35:44.160
<v Speaker 3>So ultimately it does come back down to us to say,

0:35:44.960 --> 0:35:49.239
<v Speaker 3>how do we create a world where this technology can

0:35:49.400 --> 0:35:55.279
<v Speaker 3>be practical and useful, not dangerous, and not something that

0:35:55.560 --> 0:35:58.560
<v Speaker 3>bankrupts any company that actually gets into the business of

0:35:58.640 --> 0:35:59.080
<v Speaker 3>doing it.

0:35:59.640 --> 0:36:01.879
<v Speaker 1>And that was the other thing Alma was talking about

0:36:01.880 --> 0:36:03.800
<v Speaker 1>in terms of some of the positive use of AI.

0:36:04.320 --> 0:36:05.439
<v Speaker 2>He talked about.

0:36:05.120 --> 0:36:08.640
<v Speaker 1>Helping Dow Jones do better research. He talked about scaling

0:36:08.680 --> 0:36:12.880
<v Speaker 1>the output across multiple languages. Apparently Dow Jones wire service

0:36:12.960 --> 0:36:17.279
<v Speaker 1>is now available in Korean, largely translated by AI at

0:36:17.320 --> 0:36:19.919
<v Speaker 1>such a good enough level that Korean traders are able

0:36:19.920 --> 0:36:22.160
<v Speaker 1>to trade off it and also using I to make

0:36:22.160 --> 0:36:23.400
<v Speaker 1>their content more interactive.

0:36:24.000 --> 0:36:25.879
<v Speaker 2>How do you feel about some of these uses of AI.

0:36:26.200 --> 0:36:28.680
<v Speaker 3>I think that that's incredible. Like I think the idea

0:36:28.760 --> 0:36:32.759
<v Speaker 3>of using AI to improve accessibility to me is a

0:36:34.040 --> 0:36:37.759
<v Speaker 3>no brainer. Use for AI, making something that has got

0:36:37.840 --> 0:36:42.920
<v Speaker 3>value and usefulness to someone's life accessible to them is transformational.

0:36:43.600 --> 0:36:47.359
<v Speaker 3>It doesn't do me any good If the information I

0:36:47.440 --> 0:36:50.600
<v Speaker 3>need is in a format that I cannot access, it

0:36:50.680 --> 0:36:53.920
<v Speaker 3>might as well not exist. So I look at how

0:36:53.960 --> 0:36:56.680
<v Speaker 3>transformative the Internet has been over the last couple of decades.

0:36:56.719 --> 0:37:00.560
<v Speaker 3>I think I'm old enough where I remember when I

0:37:00.600 --> 0:37:04.680
<v Speaker 3>first saw the web like which I famously dismissed at

0:37:04.680 --> 0:37:07.880
<v Speaker 3>the time because it was so slow. But when the

0:37:07.920 --> 0:37:13.840
<v Speaker 3>web started to really take on properties that were undeniably

0:37:14.000 --> 0:37:17.880
<v Speaker 3>useful and transformative, I just took it for granted that

0:37:17.960 --> 0:37:19.920
<v Speaker 3>I was able to access all of it because it

0:37:20.320 --> 0:37:22.080
<v Speaker 3>largely came out of the United States. Now, if I

0:37:22.080 --> 0:37:26.200
<v Speaker 3>had lived anywhere else where I didn't know English, knowing

0:37:26.239 --> 0:37:28.200
<v Speaker 3>that that existed might have been interesting to me, but

0:37:28.200 --> 0:37:29.920
<v Speaker 3>it wouldn't be practical. I wouldn't be able to do

0:37:29.920 --> 0:37:34.160
<v Speaker 3>anything with it. So using AI to do things like translate,

0:37:34.600 --> 0:37:37.680
<v Speaker 3>whether it's a podcast or written piece of work or

0:37:37.719 --> 0:37:41.160
<v Speaker 3>a movie, that to me is one of the best uses,

0:37:41.200 --> 0:37:45.560
<v Speaker 3>the most incredible uses of AI. And obviously it's not perfect,

0:37:45.920 --> 0:37:49.799
<v Speaker 3>but it's really good. The issues we tend to run

0:37:49.800 --> 0:37:52.839
<v Speaker 3>into are things like idioms and cultural references that are

0:37:52.880 --> 0:37:56.279
<v Speaker 3>not easily translatable from one language to another. Those are

0:37:56.280 --> 0:37:59.160
<v Speaker 3>problems that are going to just remain for quite a while.

0:37:59.200 --> 0:38:01.000
<v Speaker 3>I don't know how long it's going to take us

0:38:01.400 --> 0:38:05.080
<v Speaker 3>to teach robots what these idioms mean. That's going to

0:38:05.080 --> 0:38:07.360
<v Speaker 3>be an issue that's ongoing. But I think that's a

0:38:07.480 --> 0:38:08.680
<v Speaker 3>very noble use of AI.

0:38:12.480 --> 0:38:15.920
<v Speaker 1>Thank you so much, Jonathan. Thanks for joining today in Doha,

0:38:16.040 --> 0:38:17.160
<v Speaker 1>and I hope we'll do it again soon.

0:38:17.360 --> 0:38:20.080
<v Speaker 3>Absolutely, I'll head up to New York if it's a

0:38:20.200 --> 0:38:21.200
<v Speaker 3>much shorter plane.

0:38:21.040 --> 0:38:22.440
<v Speaker 2>Ride, that's for sure.

0:38:24.080 --> 0:38:26.600
<v Speaker 1>That's it for this week for Tech Stuff, I'm mos Voloshin.

0:38:27.080 --> 0:38:30.040
<v Speaker 1>This episode was produced by Eliza Dennis. It was executive

0:38:30.080 --> 0:38:33.279
<v Speaker 1>produced by me Karen Price, and Kate Osborne for Kaleidoscope

0:38:33.760 --> 0:38:36.240
<v Speaker 1>and Katrina Norvelle for iHeart Podcasts.

0:38:36.680 --> 0:38:38.640
<v Speaker 2>Please rate, review, and reach out

0:38:38.640 --> 0:38:53.360
<v Speaker 1>To us at tech Stuff podcast at gmail dot com.