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Speaker 1: This is the business of sports. Should Major League Baseball

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Speaker 1: shorten up the season? How do we present football to

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Speaker 1: the audience of the future. I don't think that most

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Speaker 1: players understand the power that they have. Michael. The future

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Speaker 1: of IndyCar racing is looking bright. Scott Sash, very basic

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Speaker 1: math here, more bidders means more money. Evan Nobody Williams.

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Speaker 1: The team value has essentially quadruples. And the leaders in

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Speaker 1: the sports industry time to bring in our guest, Hal

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Speaker 1: slid Runner, National Hockey League Commissioner Gary Betman, Atlanta Braves

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Speaker 1: president Derek Schiller, Patriots President Jonathan Kraft. Bloomberg Business of

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Speaker 1: Sports from Bloomberg Radio. Hello, I'm Scott Sash, I'm Evan

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Speaker 1: Noby Williams, and I'm Michael Barr. And this is the

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Speaker 1: Bloomberg Business of Sports podcast where let's do bar You're

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Speaker 1: on the right side of Edman. I'm on the left side.

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Speaker 1: Let's do it in his ears. Yeah, yeah, where we

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Speaker 1: he was monkey here, no evil right there. We're gonna

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Speaker 1: explore the big money issues in the world of sports.

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Speaker 1: And let's kick it off with your story. Scott. Yes,

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Speaker 1: at Google as YouTube, they've reached a deal major League

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Speaker 1: Baseball for exclusive rights to stream games in the second

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Speaker 1: half of the season, continuing the expansion of live sports

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Speaker 1: to the internet. And there you go. That's it, bars,

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Speaker 1: It's that expansion. Here's another case of a major sports

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Speaker 1: league putting premium property exclusively. And I have to emphasize

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Speaker 1: that word again, this is exclusive. If you are a

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Speaker 1: Dodgers fan and they happen to pick a Dodgers game

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Speaker 1: to be on YouTube, TV and YouTube, you cannot watch

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Speaker 1: it on any regional sports network. You cannot watch it locally.

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Speaker 1: It is the only place to go. This is that

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Speaker 1: migration bar. And I'm guessing I'm gonna guess here you

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Speaker 1: have not watched a sporting event or anything on YouTube.

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Speaker 1: You are right, I have not. I have. Yeah, that's

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Speaker 1: what this is all about. What these are trial balloons.

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Speaker 1: What these leagues are trying to do, and these platforms,

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Speaker 1: they're trying to get folks comfortable with the idea of

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Speaker 1: watching live games on the digital platforms and not just

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Speaker 1: sitting from the couch and watching it on TV. The

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Speaker 1: more people are comfortable, then you'll see that migration pick up,

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Speaker 1: and you'll see the so called thangs be big time bidders.

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Speaker 1: For major rights, and everybody's looking to two when those

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Speaker 1: NFL rights come up. Will they be Amazon, will they

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Speaker 1: be who knows what? Where? Will Direct TV wind up?

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Speaker 1: Where Sunday Ticket. So you just see that migration picking

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Speaker 1: up pace and intensity and where it ends up which platform,

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Speaker 1: we don't know. You just get a good idea that

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Speaker 1: is going to carve out a pretty big digital piece.

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Speaker 1: And YouTube is, for folks who don't know, pretty big

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Speaker 1: in the e sports world. You know, twitches the giant there,

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Speaker 1: but there's a lot of live streaming of competitive video

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Speaker 1: gaming on YouTube. They've also dipped their toe in with

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Speaker 1: other you know, less premium than than Major League Baseball rights,

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Speaker 1: but other sports l A f C. The the MLS

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Speaker 1: team was the first to give all their local rights

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Speaker 1: over to YouTube TV. Uh, there's a few other MLS

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Speaker 1: clubs who have done the same. Um. But yeah, Scott said,

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Speaker 1: you know that we saw NFL has done experiments with Amazon,

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Speaker 1: with Twitter, with Yahoo, this is baseball with Facebook, um

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Speaker 1: and and these are these are exclusive deals. So so

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Speaker 1: that's even it's it's an even bigger deal that way.

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Speaker 1: But they're all just trying, they're they're they're dipping their

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Speaker 1: toe into all these platforms, seeing what works, what doesn't,

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Speaker 1: who does it the best? Um? And yes, the big

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Speaker 1: eyes towards the big money in a couple of years.

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Speaker 1: All right, old curmudgeon here is gonna play devil's advocate.

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Speaker 1: Let's say I have a sixty in flat screen TV,

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Speaker 1: which I love watching sports. Why now would I want

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Speaker 1: to go to my cell phone to get it streamed

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Speaker 1: on a little Maybe if you had a smart TV,

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Speaker 1: you could watch it on your sixty inch flat screen

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Speaker 1: TV TV on that on that TV. Because in increasingly

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Speaker 1: TVs and you may not have one, but but increasingly

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Speaker 1: TVs are able to play you know apps or you

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Speaker 1: know Google, Apple TV or see that you can pull

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Speaker 1: up you can pull up YouTube on a lot of TVs. Yeah,

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Speaker 1: I think that the point is, I mean that that's

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Speaker 1: the way I think the direction they're heading. And you

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Speaker 1: know baseball, I mean, we can be frank about baseball's demographics.

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Speaker 1: It shifts older. They're they're certainly looking to appeal to

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Speaker 1: a younger audience. Um, and putting your games on the

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Speaker 1: platform where younger people are, uh is certainly one way

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Speaker 1: to possibly do that. You know how you get let's

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Speaker 1: put in a kind word to Rob Man for next

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Speaker 1: time we talk to him and say, you know what,

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Speaker 1: let's make one of these games, because right now it's

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Speaker 1: to be determined to haven't picked the matchups yet. Let's

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Speaker 1: make one of the tigers. Let's get Michael on YouTube TV.

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Speaker 1: I will do it. I will go to YouTube TV.

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Speaker 1: Watch the time. Jack Morris is gonna be starting fan

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Speaker 1: duel group. They will be the first US sports betting

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Speaker 1: operated to offer live sports broadcast alongside odds on its

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Speaker 1: website and mobile app, as part of an expanded partnership

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Speaker 1: with Swiss data and media giant sport Radar aging. Yeah,

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Speaker 1: for our European listeners, this won't This won't sound like

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Speaker 1: news because if you if you pull up a sports

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Speaker 1: gambling app in in the UK and want to gamble on,

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Speaker 1: say NBA odds are You're gonna see the live NBA

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Speaker 1: game you're gambling on right next to the odds. But

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Speaker 1: this is a first for the US. FanDuel, through a

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Speaker 1: partnership with sport Radar, will have live tennis kind of

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Speaker 1: mid level I t F tennis matches and Bundesliga, the

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Speaker 1: top league in in Germany. They will have live rights

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Speaker 1: for those alongside the odds and the theory here, and

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Speaker 1: you know, makes total sense from an anecdotal standpoint. Also,

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Speaker 1: if you are looking at a game and able to

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Speaker 1: bet live, you know, what's the next point you're gonna win?

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Speaker 1: The next point? Um, will there be a goal scored

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Speaker 1: off this corner kick? Things like that. When you when

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Speaker 1: you're watching the game and have those odds in front

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Speaker 1: of you, you're more likely to engage with This week's

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Speaker 1: podcast guest is Al Guido, the president of the forty Niners,

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Speaker 1: also with Elevate, which is helping the XFL sell tickets.

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Speaker 1: They haven't announced their broadcast agreements yet, but something tells

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Speaker 1: me that not too far down the line, the XFL

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Speaker 1: broadcast may include player stats on right there on the

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Speaker 1: on the screen, some betting odds right there, maybe some

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Speaker 1: live bets. It just makes sense when they talk about

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Speaker 1: figuring out a new way to do things, bringing fans

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Speaker 1: closer and what fans want these days. Yeah, and this

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Speaker 1: was kind of part of and I don't think it

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Speaker 1: ever came fully to fruition, but the Alliance of American

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Speaker 1: Football the a F, the spring league that that folded,

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Speaker 1: you know, midway through its first year this year, this

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Speaker 1: was part of their push as well, that this app

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Speaker 1: they were developing with MGM. You know this idea that

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Speaker 1: along if you compare live rights with live odds, you're

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Speaker 1: gonna draw a lot more eyeballs to to your product.

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Speaker 1: And you know, just to just to to lend credence

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Speaker 1: to that the folks that Fandel told me, you know,

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Speaker 1: for for sport Radar and the things that they see

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Speaker 1: and fandels owned by Patty Power, which does a lot

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Speaker 1: of gambling overseason and based in Ireland overseas. You know,

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Speaker 1: when they added live streams to tennis matches, they saw

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Speaker 1: two to three times the amount of betting volume coming

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Speaker 1: in on those games versus just having you know, being

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Speaker 1: able to bet on the game without the live stream.

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Speaker 1: So you know, if you can double or triple engagement

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Speaker 1: just by popping in a feed of a Bundesliga game

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Speaker 1: for Fandel, that's a big deal. And I you know,

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Speaker 1: this isn't an exclusive deal. I would imagine as the

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Speaker 1: tech develops for other platforms like a DraftKings, like a

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Speaker 1: William Hill, We're gonna see the same stuff happening there.

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Speaker 1: And I would expect, as we talk about again, Scott,

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Speaker 1: when all these other leagues have their big major rights

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Speaker 1: packages up. I would not be surprised if we see

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Speaker 1: leagues like the NBA maybe MLB spinning off a gambling

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Speaker 1: portion that goes just for apps like this. Remember you

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Speaker 1: know they're saying you can lead a horse to water,

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Speaker 1: but you can't make him drink. When it comes to

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Speaker 1: us and sports betting and sports, yes you can the

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Speaker 1: water screen and we all lap it up. That part

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Speaker 1: is easy. You know. I know, I'm I'm old because

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Speaker 1: I embarrassed. My oldest son went too. Now he's in

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Speaker 1: his late twenties now, and we went to the best

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Speaker 1: Buy and I and the and a sales agent bought

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Speaker 1: my son's age so it's gonna help you. And I said, yes,

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Speaker 1: where's your DVD section? Yeah? My son and the sales

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Speaker 1: agent just started laughing and he said, Dad, they stream stuff.

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Speaker 1: Now do you understand that? Where is your eight track?

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Speaker 1: I have one of them? Pass? What's wrong? Moving along here?

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Speaker 1: Help me out? The Big three deal with CBB company

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Speaker 1: have been helped me out on this and what exactly

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Speaker 1: is because I was like marijuana and you're like, no, no, no, no, no,

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Speaker 1: it's not quite marijuana. Putt on the scientific hat here. Uh,

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Speaker 1: some of this may be wrong. So disclaimer from what

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Speaker 1: I understand, Um, cannabis, marijuana, you know that has a

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Speaker 1: lot of different you know, compounds, cannabinoids. The two big

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Speaker 1: ones are th HC and CBD. They do a lot

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Speaker 1: of the same things. The main difference between the two

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Speaker 1: of them. Th HC has the psychoactive aspect to it

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Speaker 1: um and CBD does not. But you can't know this

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Speaker 1: from like Dan Evan W. Williams. So while you know

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Speaker 1: th HC, I believe is the aspect of marijuana that

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Speaker 1: you know is the reason why it's illegal in the

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Speaker 1: U S and and large, you know, across the world

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Speaker 1: in a lot of places. The Big Three lets the

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Speaker 1: players use it in the cream form to CBD. That

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Speaker 1: that's the difference of CBD. T HC illegal, CBD in

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Speaker 1: this gray area that might not be illegal, but CBD

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Speaker 1: is is becoming mainstream. You're seeing it in food, you're

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Speaker 1: seeing it in oils. You can buy it on corners

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Speaker 1: in New York City right now. Um, and you're right

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Speaker 1: that the Big Three was the first major sports league

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Speaker 1: in the U S at least to essentially rubber stamp say,

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Speaker 1: you know, we're gonna allow our athletes to use it.

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Speaker 1: Athletes love it from a you know, muscle recovery standpoint. Um.

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Speaker 1: And you know, following up on that, that was last

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Speaker 1: year for the Big Three, this year have the sponsorship.

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Speaker 1: This year they have a new sponsorship with with CBD

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Speaker 1: m D. They will be the official jersey partner of

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Speaker 1: all twelve Big Three teams for its for its third season,

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Speaker 1: which starts in June. UM. So I mean I think

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Speaker 1: you know, the same company cbdm D has a deal

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Speaker 1: with with Bubba Watson, the golfer. You're going to see

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Speaker 1: their brand on his hat starting at the PGA Championship

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Speaker 1: later this month. Um. I think that the overall point

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Speaker 1: here is we talk a lot about sports gambling and

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Speaker 1: the tremendous advertising dollar rush that that is happening there.

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Speaker 1: If sports leagues and sports teams also want to embrace

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Speaker 1: CBD and the growing legalized marijuana industry, I think there's

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Speaker 1: also a big bucket of money available there. So we

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Speaker 1: say we had like the FanDuel DraftKings, Daily Fantasy, now

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Speaker 1: the sports betting like one day, is marijuana gonna be

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Speaker 1: the next huge sponsorship rush for pro sports teams? There

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Speaker 1: are certainly they are parallels there, right, because it's happening

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Speaker 1: state by state, we're seeing you know, a lot of

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Speaker 1: momentum for both of them, and for specifically for sports.

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Speaker 1: You know, this is a product that CBD at least

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Speaker 1: is a product that athletes are using, I promise you

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Speaker 1: in every major sport right now. Uh, And we have

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Speaker 1: the NHL is looking at CBD as potentially allowing its

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Speaker 1: athletes to use. You gotta get bar off. The Geral

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Speaker 1: still take milkom magnesia. But here's the hypocrisy that I

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Speaker 1: don't like is that this is it's a cream and

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Speaker 1: it's gonna obviously it helps with the CBD. But if

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Speaker 1: a football player smokes marijuana, uh, he's breaking the rules.

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Speaker 1: So I don't but the problem and the law yeah,

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Speaker 1: well well depending on what depending on where you are, right,

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Speaker 1: but it's still against The NFL still has a as

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Speaker 1: a band substance and it's CB A. Let's see then,

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Speaker 1: if CBD is okay, why isn't marijuana been told you? Yeah? Again,

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Speaker 1: it's like it's the THHC versus. But but I'm saying

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Speaker 1: is that you know, there's a hypocrisy there, and I

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Speaker 1: think you're right and I think that that is something

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Speaker 1: that you know in the in the next round of

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Speaker 1: cb A, not CBD, cd A and collective bargaining agreement

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Speaker 1: negotiations that we see it in for for various leagues.

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Speaker 1: I think this is gonna be a hot topic. Russell Okung,

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Speaker 1: a former NFL player, has been very outspoken about this.

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Speaker 1: UM we're getting more science around not just you know THHC,

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Speaker 1: but also CBD. I think we're gonna see some changes

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Speaker 1: in the way leagues approach cannabinoids in the near future.

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Speaker 1: This is the Bloomberg Business of Sports podcast Michael Barr,

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Speaker 1: along with Scott Snick and Evan Williams. We are here

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Speaker 1: every Monday, Wednesday and Thursday exploring the world of money

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Speaker 1: in sports. Join us again at the end of the

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Speaker 1: week when we speak with Al Guido, president of the

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Speaker 1: San Francisco forty Niners and CEO of Elevate Sports Ventures.

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Speaker 1: You're listening to Bloomberg Business of Sports on Bloomberg Radio

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