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Speaker 1: See Karl k and I. He was heading towards leaving

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Speaker 1: the Marasha told to go to the Magic Show. I

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Speaker 1: ran up to him, nervous and scared. I was always

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Speaker 1: told that African Americans don't support each other. I'm making clothes,

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Speaker 1: he's making clothes. Why would he ever support me? And

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Speaker 1: you know, when I think about it, I remember seeing

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Speaker 1: his hangtag on a on a jacket Jean. I remember

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Speaker 1: saying to myself, this guy looks like a little young

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Speaker 1: Mike Tyson. Wow he we can make our own clothes.

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Speaker 1: What if I told you there was more to the

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Speaker 1: story behind game changing events. Get ready for my new podcast,

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Speaker 1: That Moment with Damon John will jump into the personal

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Speaker 1: stories of some of the most influential people on the planet,

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Speaker 1: from business mobiles and celebrities to athletes and artists. All right,

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Speaker 1: what's happening? So this is a very very special episode

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Speaker 1: of That Moment with Damon John and especial for a

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Speaker 1: couple of reasons, because, first of all, I have two

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Speaker 1: of my three I would call them brothers. I got

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Speaker 1: a lot of people passing in my life right now,

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Speaker 1: and I got to tell you something. Family ain't necessarily family.

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Speaker 1: When I'm seeing things happen to some of these people.

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Speaker 1: And these two out of three of my guys, what

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Speaker 1: I've recently seen happen to other people that I know,

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Speaker 1: they're more in my family than anybody ever will be.

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Speaker 1: I remember one of them when I was six years old,

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Speaker 1: or four years old or five years old the door

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Speaker 1: one house in between. His name is carled right here,

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Speaker 1: I member my man, Keith. I forgot us a funny

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Speaker 1: story too, that moment. He we we gotta have some

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Speaker 1: fun here, because I gotta tell you about why we're

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Speaker 1: gonna have fun when we're on certain stages. You know,

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Speaker 1: it's the motivational Damon. John absolutely is the motivational Keith

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Speaker 1: and Carl. And the purpose of that stage, whether it

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Speaker 1: be entrepreneur's future, entrepreneurs, small businesses and those things that

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Speaker 1: you know, we're there for one purpose, on one purpose only,

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Speaker 1: is to inspire them. Then when other stages were it's

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Speaker 1: publicly seen by corporations and various of things. And we're

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Speaker 1: also there to show the power of unity that is

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Speaker 1: not often spoken about between these four African American men

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Speaker 1: who were some of us were raised by single African

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Speaker 1: American women who are still together, who never was didn't

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Speaker 1: get famed due to selling drugs or hurting people who

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Speaker 1: didn't have this high level of education and who also

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Speaker 1: had people like falcon I and Russell Simmons, Spike Lee

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Speaker 1: and various other African Americans help us. Nobody wants to

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Speaker 1: hear that story. Mm hmm. You know, and it's our

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Speaker 1: job to share this story. We also have made it

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Speaker 1: a point to we've been through a lot with a

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Speaker 1: lot of different so called keeping it real that the celebrities,

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Speaker 1: it's not our jobs to talk about those people either.

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Speaker 1: You know what our jobs do and what we're gonna

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Speaker 1: give you today. We're gonna give you insight on how

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Speaker 1: it is to work with partners that we didn't always

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Speaker 1: get along. Now, i gotta tell you one thing. We

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Speaker 1: never have a physical fight to the point where we

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Speaker 1: heard each other. So I'm not gonna say that we

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Speaker 1: had a beautiful relationship all the time. But whenever we

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Speaker 1: had a disagreement, it wasn't like a beef. It was

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Speaker 1: family members. So this is very special because this is

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Speaker 1: a this is a platform that I control. There's a

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Speaker 1: platform that we're gonna talk about a lot of stuff

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Speaker 1: and that I don't have a right to say how

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Speaker 1: these men feel about barriers of the things. But most

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Speaker 1: likely we're gonna learn a lot of stuff. They're also

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Speaker 1: gonna take me down memory lane because as we all are,

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Speaker 1: right when people say hello to you in the restaurant,

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Speaker 1: a bar, or on a place, Hey, how you doing,

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Speaker 1: I'm so away from you have the same talking points,

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Speaker 1: right you get into this rhythm. I don't have the

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Speaker 1: same talking points here because I made something and I

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Speaker 1: may say something and they're gonna go, no, hom he

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Speaker 1: ain't happened like that. It was close, and they're gonna

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Speaker 1: check me. And by the way, my partner Keith, he

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Speaker 1: should have been born in Denver, Colorado. He he, he

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Speaker 1: grew up brilliant because he would uh. He had gummies

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Speaker 1: before I knew what gummies were, and a sends but

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Speaker 1: he remembers more any him and Snoop. And now he's

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Speaker 1: not a Snoop. I mean, he's a two percent of Snoop.

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Speaker 1: I don't even not Snoop does another story anyway, But

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Speaker 1: I can do that because this is that moment. So

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Speaker 1: welcome my partners, Keith and Call and other partner Jay

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Speaker 1: is somewhere right now making some money, and I just

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Speaker 1: figured that maybe we would do a follow up because

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Speaker 1: if I had all of my partners on you, you

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Speaker 1: wouldn't we wouldn't get a word individuals, what's up?

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Speaker 2: What up to?

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Speaker 1: Well, I'm gonna tell you something that other I think

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Speaker 1: we've come around after COVID. A lot of people don't

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Speaker 1: necessarily say didn't say this before. We don't necessarily as

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Speaker 1: a young man who grew up, who couldn't show any

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Speaker 1: vulnerabil I'm gonna tell you both before we start this,

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Speaker 1: because I maybe cursing at the end, that I love

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Speaker 1: I love both of you. So so for the reason

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Speaker 1: we sought that off. Yeah, thank you man. Now that

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Speaker 1: we start that off, we've gotten a certain resurgence. Attention.

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Speaker 1: Bye Champagne. Poppy Drake first of all, one of my uh,

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Speaker 1: one of the artists that he's one of my favorites,

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Speaker 1: and we don't we don't really know him. I've interacted

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Speaker 1: with him here in the passing, and I'm gonna tell

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Speaker 1: you how I feel about it. I've noticed. I gotta

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Speaker 1: tell everybody there only about ten percent of African Americans

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Speaker 1: were poob about ten percent. And I'm going to tell

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Speaker 1: you the ones that wear it that I've noticed so

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Speaker 1: everybody right now, how dare you? Wow? The reason I

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Speaker 1: can say that is, let's look at the man. We're

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Speaker 1: really big in Philippines. We're really been in Korea. How

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Speaker 1: many African Americans you know there? Okay, let's start off

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Speaker 1: with that. We haven't gone anywhere. We will always hear

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Speaker 1: you know. I love when I see brothers and sisters

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Speaker 1: like Yo. Don should bring that out? O Yo? Where

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Speaker 1: can I find him? The same place? You over that, lady,

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Speaker 1: and you can support me.

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Speaker 2: You can do that.

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Speaker 1: But the ones that I see wear it often Scissor Drake,

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Speaker 1: that just Summer Walker, Fat Joe right, and it's always

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Speaker 1: really really established celebrities. I see wealthy and I'm talking

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Speaker 1: about finance. I'm talking about education, wealthy African Americans and

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Speaker 1: extremely aware and accomplished African Americans. And I tend to

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Speaker 1: ask them why, you know what they say? I can

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Speaker 1: afford anything. I have everything, but I've done my homework.

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Speaker 1: I know either I grew up with this, I aspire

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Speaker 1: to do it. It inspired me. I know that you

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Speaker 1: guys still own it. I know the story. And even

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Speaker 1: though I can wear anything, and I do, I wear

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Speaker 1: every brand, I wear it because it feels good. First

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Speaker 1: of all, it's quality, and I'm making a different statement.

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Speaker 1: Tomorrow I wear tom Ford somewhere. Tomorrow I'll wear this.

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Speaker 1: There's a certain joy that comes with that. I have

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Speaker 1: nothing against any other designers at all. Actually, I love

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Speaker 1: all people who design, except for those who may put

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Speaker 1: derogatory things, you know, Confederate flags and nooses and various

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Speaker 1: other things like that. So anyway, there's this resurgence. We

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Speaker 1: never went away. But guys, how do you feel about

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Speaker 1: this new recent attention? And shout out to Drake, Shout

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Speaker 1: out to Scissors, Shout out to some of Walker, Shout

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Speaker 1: out Megan the Stallion. Shout out to uh boys and

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Speaker 1: man Luda, Chris, all our people who are are still

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Speaker 1: wearing it. And you guys can also drop little objects. Uh,

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Speaker 1: shout out to every everybody. Oh uh uh uh big

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Speaker 1: Sean feel about uh yeah, Chris Brown, Kodak Kodak lad.

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Speaker 2: You know how I feel about it is.

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Speaker 3: You know, we've always been that brand that that's been

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Speaker 3: a staple in our culture. And I think the best

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Speaker 3: thing that we've done so far was to and you know,

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Speaker 3: this goes back to the farmer's days. Damon when when

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Speaker 3: you know, clothes is catching on fire.

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Speaker 1: But that and as Farmers Boulevard people think that.

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Speaker 3: You know, we we decided very long ago to put

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Speaker 3: the quality in the clothing that we made. And you know,

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Speaker 3: when I see somebody now even when we when we

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Speaker 3: started putting it out again, you know, people were pulling

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Speaker 3: out things or thrifting and finding, you.

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Speaker 2: Know, things that were twenty years old and look brand new.

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Speaker 3: So you know that's due to us using the best

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Speaker 3: fabrics and the best quality that we can find. And

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Speaker 3: you know, so it's always been a staple in the

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Speaker 3: Coach and especially in the hip hop community. You know,

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Speaker 3: we did a lot of work, We did a lot

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Speaker 3: of groundwork. So the name is out there knowing all

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Speaker 3: over the world, you know. So you know, we did

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Speaker 3: our part. And to see Drake thirty one years later

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Speaker 3: circle back and throw something on that we didn't give him,

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Speaker 3: we didn't, we didn't, He didn't ask us for it,

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Speaker 3: he didn't call us about it. He just decided to

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Speaker 3: throw it on and do whatever he was doing with it.

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Speaker 3: You know, says a lot about the brand.

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Speaker 1: And I want to make sure that I make sure

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Speaker 1: that I want to make sure that people here and

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Speaker 1: know that what we will be sharing with them is

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Speaker 1: what they and how they can utilize it for them

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Speaker 1: personally their brand to experience things. And as we get

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Speaker 1: this done, you know, I was thinking about Keith. I

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Speaker 1: want to thing. I like to say this before everybody

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Speaker 1: said they did it first, with what everybody said either,

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Speaker 1: you know, I'm just like, I'll mess this uthing before

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Speaker 1: everybody said they did it first. We did it all

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Speaker 1: before they said they did it all. We did it first. However,

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Speaker 1: I want to I want to acknowledge some people. You

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Speaker 1: know who I saw the other day. Yeah I saw Wingo,

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Speaker 1: Yeah yeah, Jagget Edge right, and they were performing. Will

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Speaker 1: you tell let's talk about all the men and women

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Speaker 1: who kept it seven hundred of us when we started.

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Speaker 1: Remember we used to go down the show uh sets

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Speaker 1: and give it to them and they were doing a

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Speaker 1: photo shoot and it was samples. Remember the holes in

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Speaker 1: the bad.

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Speaker 3: A lot of people out there that really really loved

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Speaker 3: the brand. You know, they loved it back then. They

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Speaker 3: still have a lot of respect for it now, you know.

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Speaker 3: Jagged Edge was was a big part of that.

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Speaker 2: You know.

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Speaker 3: I remember about four or five years ago when we

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Speaker 3: came back with the hats and.

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Speaker 1: And no no, but talk about remember when you was

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Speaker 1: on the set. I'm gonna tell you the story and

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Speaker 1: you're gonna elaborate. Remember when you brought them down A

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Speaker 1: lot of them right now, we pulled something to show.

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Speaker 1: They were taking photos for the like their new album

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Speaker 1: or something like that, and they had holes the side

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Speaker 1: of the toaster in the back, like you know, make

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Speaker 1: sure you can't see the whole home.

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Speaker 3: But they knew, you know what, They knew that it

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Speaker 3: was something that people didn't have yet.

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Speaker 2: So it was, you know, to them, as long as

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Speaker 2: you ain't see the whole they was good.

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Speaker 1: Yeah, she miss Jones where I want to be boy

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Speaker 1: Monty love method man. You know, you know, you know

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Speaker 1: when it was that moment that either we were on

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Speaker 1: our way to to doing something special or it was

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Speaker 1: that moment that this dude was actually crazy. I don't

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Speaker 1: know wich one it was is when old dirty bastard

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Speaker 1: showed up at our house in Queens and nobody knew

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Speaker 1: who he was and he was part of Wu Tang

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Speaker 1: and one of the biggest stars in hip hop. And

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Speaker 1: I was there like with my shirt off in the

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Speaker 1: house going is this so old dirty crazy? Middle of

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Speaker 1: our living room. That's yeap, crazy sound. And of course

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Speaker 1: I jip Williams and all the people we grew up with.

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Speaker 1: The Onyx used to cut our hair.

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Speaker 2: I tell his story, you know, here and there.

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Speaker 3: Frederi was actually one of the reasons we got the

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Speaker 3: deal because we're playing you know he that's right, not

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Speaker 3: the movie. He was on the movie what's that call?

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Speaker 2: No No? And he got shot in the show. Yeah,

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Speaker 2: and he got shot in the red shirt.

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Speaker 1: And that's what I thought the movie I throw the

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Speaker 1: juice or something like that. That see that he don't

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Speaker 1: remember more than that.

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Speaker 3: Called you back and it was like, I see you

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Speaker 3: guys still out there doing your thing. You know, Let's

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Speaker 3: have another meeting. And it was all gravy after that.

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Speaker 3: But after the first meeting, we thought we was on

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Speaker 3: and then you know, nothing happened. So we were like, okay,

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Speaker 3: let's get back to work.

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Speaker 2: You know. Somebody would call and he wanted.

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Speaker 1: To well, let's I'm gonna tell you that moment. And

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Speaker 1: there's a chapter one of my books is called Negotiating

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Speaker 1: out of Ignorance. So what Keith is talking about is that,

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Speaker 1: like many of you right now, we were starving. We

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Speaker 1: were we were, we were happy. And when I say

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Speaker 1: before they did it first, who did it all? I

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Speaker 1: got to give you a couple of acknowledgments to who

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Speaker 1: we came up with. We were all collectively at that

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Speaker 1: show called the Magic Show. It's a trade show and

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Speaker 1: we'd all collect the get together. I know we talked

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Speaker 1: on this recently. It would be April Walker walk Aware

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Speaker 1: who inspired us, Tony Shellman and you would have Shabaz

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Speaker 1: Brothers right, our buddy Philip Cabone. Of course, we will

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Speaker 1: stand at that Magic Show one time and I remember

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Speaker 1: having twenty seven dollars in my pocket something like that,

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Speaker 1: and we had taken that picture of llll cool J

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Speaker 1: standing outside of the car and put it in the

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Speaker 1: Source magazine. And then I remember Karl k and I.

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Speaker 1: He was heading towards leaving the Marsha Toll to go

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Speaker 1: to the Magic Show. I ran up to him, nervous

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Speaker 1: and scared. I was always told that African American don't

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Speaker 1: support each other. I'm making clothes, he's making clothes. Why

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Speaker 1: would he ever support me? And I ran up to

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Speaker 1: him and damnit it, I didn't know. They ask him

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Speaker 1: for an autograph for advice and and you know, when

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Speaker 1: I think about it, I remember seeing his hangtag on

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Speaker 1: a on a jacket Jean. I remember saying to myself,

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Speaker 1: this guy looks like a little young Mike Tyson. Wow,

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Speaker 1: we can make our own clothes. And I thought it

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Speaker 1: was supposed to be done by people who were Italian

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Speaker 1: or this and that. When African American's Caribbeans anybody who

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Speaker 1: comes from countries, tailoring is our business, right, I mean,

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Speaker 1: you know, they make for the community. I ran up

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Speaker 1: to him. I had twenty seven dollars in my pocket,

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Speaker 1: remember him saying, I know you, I know who you are.

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Speaker 1: Come to my booth tomorrow. I didn't have any money,

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Speaker 1: We didn't have any money to buy him and asked

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Speaker 1: to get in. And he invited us to the booth.

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Speaker 1: I forgot who was with me or was just myself,

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Speaker 1: and he introduced me to every single buyer that came by,

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Speaker 1: and he paid it forward to me and to us.

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Speaker 1: We go and we had to add I think in

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Speaker 1: the paper, and we had the guys from Samsung Textile

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Speaker 1: Division called and like a shoe shark, they were looking

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Speaker 1: at their options on who to manufacture and distribute with,

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Speaker 1: and us being young, young guys is when we had

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Speaker 1: answer machines. Remember, they're like, yes, go well, you know,

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Speaker 1: we'll figure out. We'll give you a call. And he's like,

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Speaker 1: wait them all whatever, checking it off, Like I do thing.

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Speaker 1: I go home Friday, call up Monday, Hey hey, you

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Speaker 1: doing answer machine? Call back? Maybe tuesday? All right, guys

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Speaker 1: picked an arm mm hmmm Wednesday. We must be playing

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Speaker 1: some serious phone tag. Yeah nothing, nothing, Nathan. They go

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Speaker 1: on and they don't know what happened. They maybe invest

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Speaker 1: in somebody else trying something else, because you know, I

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Speaker 1: think that as we all together in general, look at businesses,

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Speaker 1: don't start Thank for you. Business is not out jump

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Speaker 1: right in businesses. Let me check it out, Let me

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Speaker 1: do let me see what else is out in the market.

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Speaker 1: How am I feeling about it? All right? I think

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Speaker 1: here's what Keith was talking about. You know, we go

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Speaker 1: out to the trade show again and we've had I

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Speaker 1: think maybe Ll had done the hay Loover video. I'm

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Speaker 1: not sure what happened to Keith and all back it up.

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Speaker 1: But then he said to Fred row in that New

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Speaker 1: York on the cover scene, you know there's a scene

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Speaker 1: where he gets shot. He run the food blue shirt.

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Speaker 1: We're walking by, and I believe the story goes that

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Speaker 1: a big great retailer named Doctor Jay's is sitting at

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Speaker 1: a table and you know, those guys from Samsung are

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Speaker 1: selling them. They're good, the winter jackets or whatever. And

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Speaker 1: the guy turns around and goes, that's the fool guys,

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Speaker 1: go get them. And then the week after Magic, they

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Speaker 1: called us back. Now I had gotten one hundred thousand

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Speaker 1: dolls loan. We already turned the house into a factory

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Speaker 1: six times before that. I didn't have a loan, so

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Speaker 1: I was desperate. Now s I got one hundred thousand dollars.

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Speaker 1: One dollars. Far as I knew at that time, Keith

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Speaker 1: was gonna last me four hundreds. But when they called,

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Speaker 1: I was like.

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Speaker 2: They were like, yeah, I want to come and check

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Speaker 2: it out. I was like.

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Speaker 1: Listen here, oh boy, you know. And I wasn't saying

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Speaker 1: like that. Wait A feel of it was like that,

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Speaker 1: and they and I was nasty, but I was young.

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Speaker 1: I didn't know what I didn't know. I was taking

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Speaker 1: it like a street guy. And by the way, I'm

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Speaker 1: not a streak, I mean fighting. I was just taking

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Speaker 1: offensively that they were just checking their opportunities, and he said,

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Speaker 1: I think what happened was his brother Bruce was like,

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Speaker 1: Bruce is a little aggressive. Bruce probably like, well.

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Speaker 2: I like the way.

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Speaker 1: I like the way you're talking. If he uses that energy,

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Speaker 1: we're gonna do something and we go in. We signed

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Speaker 1: were gonna go in and do a deal. But it

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Speaker 1: was really I have three or four moments there. The

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Speaker 1: moment I saw called Kana and and I was nervous

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Speaker 1: and I ran up to him him and he helped us.

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Speaker 1: The moment of ignorance that I had that realizes our fluck. Now,

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Speaker 1: I could have lost the deal, the moment I didn't

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Speaker 1: have enough into information and we could have been homeless

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Speaker 1: because we all kind of moved into house keep you

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Speaker 1: will work in the job, and then you were coming

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Speaker 1: home and help, and then you were paying a rent

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Speaker 1: to help the house keep going.

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Speaker 2: You know, I was getting turned down those.

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Speaker 1: A couple of moments, what's up?

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Speaker 2: And we got and we got we got the call.

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Speaker 1: Because to quit the fight. No, not here. No, I

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Speaker 1: didn't want you to quit. I don't want you to quit.

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Speaker 1: Here's what I want to two jobs. Like I wanted

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Speaker 1: to pay I wanted to pay your rent, and I

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Speaker 1: wanted you to be spunky as a mull in the

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Speaker 1: house and help work even though you was working all day,

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Speaker 1: and I wanted you to make sure your paid your

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Speaker 1: rent own.

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Speaker 3: To be like, yo, I know you with the word

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Speaker 3: from God, but we need you here, Like do I

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Speaker 3: can give you to about twelve one o'clock then.

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Speaker 2: I gotta go.

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Speaker 4: He was like, well, I think I think that if

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Speaker 4: you really look back on it, even further back, it's

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Speaker 4: really everything is in stages, like you got to identify

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Speaker 4: the people that you want to be with in order

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Speaker 4: to be order to take things to the next step.

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Speaker 2: So I remember, as Damon, when we was growing up.

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Speaker 4: One thing that kind of attracted me to you, I

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Speaker 4: guess is when we used to hang up and hang

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Speaker 4: out in the bedroom and do our breakdancing routines whatever

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Speaker 4: as teenagers.

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Speaker 2: But we we we used to say this thing like

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Speaker 2: I don't have the money. You got money. And when

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Speaker 2: I say I don't have no money, I don't have

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Speaker 2: no money, don't have no money, I don't have no money.

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Speaker 4: But Dayn on the other hand, he has money stashing

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Speaker 4: little containers and bottles and jaws, and he'd be like

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Speaker 4: he he just broke as met So although that was

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Speaker 4: frustrating sometimes, but it taught me a valuable lesson. Just

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Speaker 4: broke the different levels a broke, and Damon to me

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Speaker 4: was never broke. And I always admired that about him.

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Speaker 4: And with that being said, I knew that took a

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Speaker 4: certain kind of character to have those kind of qualities.

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Speaker 4: So when looking around at your friends and your options,

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Speaker 4: you'd be like, Okay, whatever this guy's doing, I'm gonna

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Speaker 4: rock with him, you know what I mean. That's how

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Speaker 4: I kind of looked at him when he came to

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Speaker 4: as a younger year.

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Speaker 1: Well, you know, I want to I want to take

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Speaker 1: it to another little boy you call with that moment.

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Speaker 1: You know, I told the story about nineteen eighty nine.

386
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Speaker 1: I stood on the corner in nineteen eighty nine. When

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Speaker 1: I sit in that corner, you still in that corner

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Speaker 1: with me. We sold a bunch of hats. Now we would.

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Speaker 1: You would jump into the business and we would. You

390
00:23:13,720 --> 00:23:16,040
Speaker 1: were in there a couple of years and you helped

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Speaker 1: me start the business. And then I remember, you know,

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Speaker 1: you had your family, You had your wife and you

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Speaker 1: had a child, and I think you're working in a

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Speaker 1: factory or something, and you were spending all the time

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Speaker 1: now over the house. And she was like, yo, man,

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Speaker 1: you can't do that. You can't do that. Man. And

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Speaker 1: I remember, for a very short period of time, I

398
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Speaker 1: don't know, maybe a couple of months or something, I

399
00:23:35,680 --> 00:23:38,080
Speaker 1: don't know what it was, you had to step away

400
00:23:38,119 --> 00:23:40,200
Speaker 1: because you was a young father. You had a fact,

401
00:23:40,280 --> 00:23:45,280
Speaker 1: you had a job, you had a child, and and

402
00:23:45,320 --> 00:23:47,439
Speaker 1: your wife didn't know. I mean, let's think about it.

403
00:23:47,480 --> 00:23:51,320
Speaker 1: We're young. It just sounded like you were hanging out.

404
00:23:51,200 --> 00:23:51,640
Speaker 2: With the boy.

405
00:23:52,720 --> 00:23:53,600
Speaker 1: Oh you were in a house.

406
00:23:53,640 --> 00:23:57,480
Speaker 2: Well, let me get the shape. What's the company called.

407
00:23:57,480 --> 00:23:58,240
Speaker 2: It's a company?

408
00:23:58,320 --> 00:24:05,160
Speaker 1: Right, Okay, hold on, there's a company. Oh those forty.

409
00:24:04,880 --> 00:24:06,880
Speaker 2: Dogs and pork ron showing looks good.

410
00:24:07,119 --> 00:24:14,160
Speaker 1: I'm here with the baby. You keep a shame.

411
00:24:14,720 --> 00:24:18,080
Speaker 2: You all run at your company up too? Man?

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00:24:18,600 --> 00:24:20,159
Speaker 1: Isn't that precious?

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Speaker 2: All right?

414
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Speaker 1: And then you're going to expose Yeah, yeah, all little girl,

415
00:24:26,600 --> 00:24:30,119
Speaker 1: are you hanging out on video sets? O? How's that

416
00:24:30,160 --> 00:24:32,800
Speaker 1: company going today? We get your ass over here. Now.

417
00:24:33,800 --> 00:24:40,080
Speaker 1: You even against will so yo, and we were shy

418
00:24:40,160 --> 00:24:43,040
Speaker 1: of making it six years shy of it. So this

419
00:24:43,119 --> 00:24:45,880
Speaker 1: is not we're rolling. You're like, yeah, I'm going back

420
00:24:45,920 --> 00:24:50,080
Speaker 1: over there, man, And you cause the riff, even though

421
00:24:50,080 --> 00:24:56,800
Speaker 1: your wife stayed by your side. What happens to a

422
00:24:56,880 --> 00:25:01,440
Speaker 1: relationship right now? And Keith, you're amazing life was the

423
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Speaker 1: only one that laughed through all this. I lost, you know,

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Speaker 1: my first marriage due to my uh not having work

425
00:25:09,440 --> 00:25:14,919
Speaker 1: life balance, running around doing you know, dedicating myself to

426
00:25:15,000 --> 00:25:19,040
Speaker 1: my job call you know. Unfortunately, you know some things

427
00:25:19,040 --> 00:25:21,600
Speaker 1: have happened there that in that world you're no longer there.

428
00:25:21,680 --> 00:25:25,159
Speaker 1: You know, she's no longer you know together at the moment,

429
00:25:25,280 --> 00:25:30,959
Speaker 1: you know, no longer together. But what was it? The man?

430
00:25:31,119 --> 00:25:33,400
Speaker 1: You want to risk that all to see? Like how

431
00:25:33,480 --> 00:25:35,960
Speaker 1: and then how do you deal with that? Because there

432
00:25:36,040 --> 00:25:37,840
Speaker 1: was no promise on what we were gonna do. It

433
00:25:38,359 --> 00:25:39,760
Speaker 1: was never done before on the level.

434
00:25:40,000 --> 00:25:42,240
Speaker 4: Look at what you have in front of you and

435
00:25:42,280 --> 00:25:46,080
Speaker 4: what the possibilities are. So what I had in front

436
00:25:46,119 --> 00:25:49,080
Speaker 4: of me was wasn't that great? It wasn't terrible. I

437
00:25:49,080 --> 00:25:50,920
Speaker 4: would have been lived a normal life, you know, I

438
00:25:50,960 --> 00:25:54,160
Speaker 4: mean I would have survived when I saw a potential

439
00:25:54,240 --> 00:25:58,200
Speaker 4: here that was unlimited for me. Not to grab that

440
00:25:58,840 --> 00:26:00,679
Speaker 4: and run with it the best I could?

441
00:26:01,240 --> 00:26:03,040
Speaker 2: To me, I wouldn't be able to live with myself.

442
00:26:03,600 --> 00:26:07,840
Speaker 4: So you can as a young man out there trying

443
00:26:07,840 --> 00:26:08,720
Speaker 4: to make it in the world.

444
00:26:08,800 --> 00:26:11,360
Speaker 2: You know, you kind of figure, you know, if I.

445
00:26:11,320 --> 00:26:14,919
Speaker 4: Don't make it, I can always come back if I

446
00:26:14,960 --> 00:26:17,800
Speaker 4: do make it.

447
00:26:16,640 --> 00:26:19,760
Speaker 1: With some there are men, there are men and women

448
00:26:19,840 --> 00:26:23,760
Speaker 1: right now with their significant other. They're not respect do

449
00:26:23,880 --> 00:26:28,040
Speaker 1: not understand that? And rightfully so sometimes they're like, but

450
00:26:28,160 --> 00:26:31,200
Speaker 1: we got a bigger goal that if we stay this path,

451
00:26:31,320 --> 00:26:34,240
Speaker 1: and it's hard enough to just living as a normal

452
00:26:34,320 --> 00:26:38,280
Speaker 1: couple in this day and age, what do we say

453
00:26:38,359 --> 00:26:40,639
Speaker 1: to those people? I mean, Keith, you too, would you

454
00:26:40,680 --> 00:26:45,440
Speaker 1: say yours your stuff? By right? And and and it's

455
00:26:45,520 --> 00:26:48,000
Speaker 1: held us down period. She's just like the fifth members

456
00:26:48,040 --> 00:26:49,600
Speaker 1: for the call, all right, shout out to my shew.

457
00:26:50,320 --> 00:26:52,320
Speaker 1: What do you say to those people right now who

458
00:26:52,400 --> 00:26:56,879
Speaker 1: have to make those critical decisions on how do I

459
00:26:56,880 --> 00:27:00,000
Speaker 1: support my wife? Not? I mean because be very honest,

460
00:27:00,200 --> 00:27:03,280
Speaker 1: the girlfriend and I had at that time. I remember

461
00:27:03,320 --> 00:27:06,439
Speaker 1: I said, hey, I had a little vanbits. I was like,

462
00:27:07,280 --> 00:27:10,560
Speaker 1: I got this idea, you know, and I was called foob.

463
00:27:10,760 --> 00:27:13,000
Speaker 1: Now I had borrowd money from her before and I

464
00:27:13,040 --> 00:27:16,320
Speaker 1: paid it by it was a little late, just a

465
00:27:16,359 --> 00:27:19,600
Speaker 1: little it was a little late guy, a little late.

466
00:27:19,920 --> 00:27:23,320
Speaker 1: And she worked for American Express a little with her,

467
00:27:24,840 --> 00:27:26,800
Speaker 1: A little bit older than me. I think I was

468
00:27:27,320 --> 00:27:30,840
Speaker 1: twenty one, she's maybe twenty six or twenty seven. Great job,

469
00:27:31,560 --> 00:27:34,520
Speaker 1: great woman. I said I need eight hundred I know,

470
00:27:34,520 --> 00:27:37,040
Speaker 1: I said I need four hundred hours. She was like.

471
00:27:38,800 --> 00:27:42,639
Speaker 2: Another brain doing that.

472
00:27:44,480 --> 00:27:47,560
Speaker 1: Damon, dam it, Yeah, what are we doing? What is

473
00:27:47,600 --> 00:27:52,960
Speaker 1: it called fooble? Nah? Man, baby, I love you, I

474
00:27:53,119 --> 00:27:58,080
Speaker 1: can't do it well. I remember coming over to the

475
00:27:58,119 --> 00:28:01,760
Speaker 1: twenty thousand square foot mansion, maybe about ten years later,

476
00:28:02,800 --> 00:28:05,000
Speaker 1: because I left her after that. Not that was one

477
00:28:05,000 --> 00:28:06,879
Speaker 1: of the reasons I left her. I just said she

478
00:28:06,880 --> 00:28:10,480
Speaker 1: didn't believe in me. I remember looking around, Can you

479
00:28:10,520 --> 00:28:14,960
Speaker 1: still need that three hundred dollars? But what do you say?

480
00:28:15,040 --> 00:28:15,719
Speaker 1: Those people?

481
00:28:19,119 --> 00:28:22,240
Speaker 3: You know, and you definitely got to put the work in.

482
00:28:22,480 --> 00:28:25,359
Speaker 3: And I kind of, you know, I seen, you know,

483
00:28:25,400 --> 00:28:27,480
Speaker 3: I was around you guys every day. So I've seen

484
00:28:27,520 --> 00:28:32,480
Speaker 3: how when we started, you know, really working and traveling

485
00:28:32,640 --> 00:28:35,160
Speaker 3: and the told that you know, you guys were going

486
00:28:35,160 --> 00:28:37,040
Speaker 3: through and I would watch it and I would see

487
00:28:37,080 --> 00:28:39,160
Speaker 3: the mistakes that you guys were making. I ain't gonna

488
00:28:39,200 --> 00:28:41,600
Speaker 3: get into all of that right now, but I was

489
00:28:41,640 --> 00:28:44,040
Speaker 3: seeing some of the you know, because they say you

490
00:28:44,080 --> 00:28:46,360
Speaker 3: lose your first wife to the business. Right, So I

491
00:28:46,440 --> 00:28:50,520
Speaker 3: was that was the the statement as we came into

492
00:28:50,520 --> 00:28:50,880
Speaker 3: the game.

493
00:28:51,000 --> 00:28:52,920
Speaker 2: That was the statement, don't do.

494
00:28:53,000 --> 00:28:56,080
Speaker 3: No cocaine and you're gonna lose your first wife to

495
00:28:56,160 --> 00:28:56,800
Speaker 3: the business.

496
00:28:57,000 --> 00:29:05,600
Speaker 2: And I was like, no that what was his name? How?

497
00:29:05,800 --> 00:29:06,040
Speaker 3: Oh?

498
00:29:06,120 --> 00:29:08,440
Speaker 2: Yeah, good www? I told me.

499
00:29:08,480 --> 00:29:13,560
Speaker 1: He was like, hey, how so how I told you that?

500
00:29:14,040 --> 00:29:21,120
Speaker 1: First of all, well, let me let me tell you

501
00:29:21,160 --> 00:29:23,400
Speaker 1: about house. So when we got into the business, the

502
00:29:23,520 --> 00:29:26,720
Speaker 1: conversation everybody was different and so beep this I never

503
00:29:26,840 --> 00:29:28,520
Speaker 1: knew he said that to you. You know what he

504
00:29:28,520 --> 00:29:34,800
Speaker 1: said to me, damon money is a great slave with

505
00:29:34,920 --> 00:29:38,760
Speaker 1: a horrible master, and pull your taxes because guess what,

506
00:29:39,440 --> 00:29:41,080
Speaker 1: I'm on the ground. I say, what do you do

507
00:29:41,240 --> 00:29:44,920
Speaker 1: on the ground? He said, I owe the government something

508
00:29:45,080 --> 00:29:49,440
Speaker 1: like something like four million dollars. I said, how how

509
00:29:49,440 --> 00:29:51,840
Speaker 1: do you make? How do you owe the government four

510
00:29:51,960 --> 00:29:56,440
Speaker 1: million dollars? He said? I said, you had four million dollars. No,

511
00:29:56,520 --> 00:30:00,720
Speaker 1: it started off as eighty thousand, interesting ten tes after

512
00:30:00,840 --> 00:30:06,680
Speaker 1: twenty five yeah, And he said save that money. So

513
00:30:06,760 --> 00:30:10,600
Speaker 1: he saw me as saving money and that he must

514
00:30:10,960 --> 00:30:12,160
Speaker 1: something different than you keep.

515
00:30:13,240 --> 00:30:15,560
Speaker 2: You know, it was crazy because he told me that,

516
00:30:15,760 --> 00:30:21,920
Speaker 2: and uh, I think it was Mitch. I think Mitch.

517
00:30:22,680 --> 00:30:24,840
Speaker 2: I think it was Mitch. They sent me down, and

518
00:30:24,880 --> 00:30:26,320
Speaker 2: you know.

519
00:30:26,560 --> 00:30:29,240
Speaker 3: Don't do no drugs, don't do no cocaine. That's what

520
00:30:29,280 --> 00:30:31,920
Speaker 3: everybody does in this industry. Don't do no cocaine. But

521
00:30:32,240 --> 00:30:34,760
Speaker 3: you know, just talking to them and hearing what they

522
00:30:35,240 --> 00:30:38,280
Speaker 3: what they were saying, and then seeing my own partners

523
00:30:39,160 --> 00:30:41,920
Speaker 3: come up and go through the certain you know, certain

524
00:30:42,000 --> 00:30:46,160
Speaker 3: certain things with them their wives or their their significant others.

525
00:30:46,680 --> 00:30:49,360
Speaker 3: I was like, Okay, I'm not gonna do that. I

526
00:30:49,440 --> 00:30:52,680
Speaker 3: definitely ain't gonna do that. But what it was was

527
00:30:53,640 --> 00:30:55,480
Speaker 3: I had to. And it was, like I said, it

528
00:30:55,520 --> 00:30:57,680
Speaker 3: wasn't easy. It was like, oh, you got to go

529
00:30:57,760 --> 00:30:59,840
Speaker 3: on another trick, you got to do this, you got

530
00:30:59,880 --> 00:31:01,640
Speaker 3: to do that. And you know, at the time, we

531
00:31:01,680 --> 00:31:05,640
Speaker 3: was on fire, and you know, we wasn't the best

532
00:31:05,920 --> 00:31:07,200
Speaker 3: partners at that time.

533
00:31:07,240 --> 00:31:08,960
Speaker 2: We was doing our thing running around.

534
00:31:09,040 --> 00:31:16,640
Speaker 1: But by the way, none of us we never went yeah,

535
00:31:16,680 --> 00:31:20,960
Speaker 1: we never went that. We never want that out.

536
00:31:21,680 --> 00:31:24,920
Speaker 3: But no, you know, and what the decision I made

537
00:31:25,520 --> 00:31:28,720
Speaker 3: to try to keep my wife was to make time.

538
00:31:29,120 --> 00:31:32,560
Speaker 3: So when we used to go on trips or we

539
00:31:32,600 --> 00:31:37,000
Speaker 3: would go to conferences or whatever or magic and I

540
00:31:37,040 --> 00:31:40,280
Speaker 3: would ask her what her when was her vacation, and

541
00:31:40,400 --> 00:31:43,920
Speaker 3: I would just book a vacation, try not to be busy.

542
00:31:43,960 --> 00:31:46,480
Speaker 3: As long as we wasn't doing anything, I would take

543
00:31:46,480 --> 00:31:48,320
Speaker 3: that time off and I would make sure that I

544
00:31:48,360 --> 00:31:50,920
Speaker 3: went on vacations and spend time with her and.

545
00:31:51,240 --> 00:31:52,320
Speaker 2: You know, gave her her time.

546
00:31:52,400 --> 00:31:54,280
Speaker 3: And you know, over the years, like I said, it

547
00:31:54,320 --> 00:31:57,680
Speaker 3: wasn't easily clashed. A couple of times, especially when I

548
00:31:57,720 --> 00:31:59,600
Speaker 3: messed up and was doing things that I shouldn't have

549
00:31:59,640 --> 00:32:01,640
Speaker 3: been doing, and then you know, that caused a lot

550
00:32:01,640 --> 00:32:04,520
Speaker 3: of friction. But you know, for the most part, I

551
00:32:04,520 --> 00:32:06,719
Speaker 3: try to make sure I paid attention and stay you know,

552
00:32:06,960 --> 00:32:09,640
Speaker 3: stay connected, because that was the biggest thing for me.

553
00:32:11,520 --> 00:32:13,560
Speaker 4: Yeah, I think a lot of times it's timing too.

554
00:32:13,920 --> 00:32:17,680
Speaker 4: I think that I was married at what seventeen years old?

555
00:32:17,720 --> 00:32:22,560
Speaker 4: Eighteen years old, so I think that going through the

556
00:32:22,840 --> 00:32:25,400
Speaker 4: extreme side was one thing.

557
00:32:25,920 --> 00:32:28,480
Speaker 2: But once I think, if it get a chance to

558
00:32:30,160 --> 00:32:31,200
Speaker 2: it's been when you meet.

559
00:32:31,400 --> 00:32:33,479
Speaker 4: But I say to people, if you if you're starting

560
00:32:33,520 --> 00:32:36,040
Speaker 4: off in a marriage and you have a dream that

561
00:32:36,080 --> 00:32:39,680
Speaker 4: you're trying to follow and that particular partner doesn't see it,

562
00:32:40,480 --> 00:32:44,160
Speaker 4: do it anyway. I mean, the bottom line is you're

563
00:32:44,160 --> 00:32:46,480
Speaker 4: gonna have a lot of regrets in your life if

564
00:32:46,480 --> 00:32:50,440
Speaker 4: you don't chase that thing that that makes you feel fulfilled.

565
00:32:51,240 --> 00:32:53,560
Speaker 4: So whatever, whatever the end of the day, whether you

566
00:32:54,080 --> 00:32:56,760
Speaker 4: stay with the woman and she decides to have patience

567
00:32:56,800 --> 00:32:59,959
Speaker 4: with you, that's a beautiful thing. Well if she's decided

568
00:32:59,960 --> 00:33:03,520
Speaker 4: to believe you, that's the problem. Should regret it. But

569
00:33:03,640 --> 00:33:04,320
Speaker 4: the Bible lies.

570
00:33:06,280 --> 00:33:10,680
Speaker 1: If I don't keep bringing baby, just keep ringing, really don't.

571
00:33:10,720 --> 00:33:13,640
Speaker 4: But I mean, I make sure you don't regret your

572
00:33:13,680 --> 00:33:15,480
Speaker 4: decisions at the end of the day and make sure

573
00:33:15,480 --> 00:33:18,600
Speaker 4: that you do what's what's going to fulfill you. I mean,

574
00:33:19,000 --> 00:33:21,680
Speaker 4: sometimes it's just it's those hard decisions that you got

575
00:33:21,800 --> 00:33:25,600
Speaker 4: to make as entrepreneurs.

576
00:33:26,400 --> 00:33:28,600
Speaker 2: That everyone just not gonna make. You gotta be that

577
00:33:28,640 --> 00:33:30,600
Speaker 2: person to make that decision through hard ones.

578
00:33:31,760 --> 00:33:36,440
Speaker 3: It was it was time to where you know, it

579
00:33:36,520 --> 00:33:39,880
Speaker 3: was like, oh, you need to stay home, you need

580
00:33:39,960 --> 00:33:42,120
Speaker 3: to do this, or she wanted me home all the time,

581
00:33:42,160 --> 00:33:45,320
Speaker 3: and I'm like, I can't get no money at home, baby,

582
00:33:46,280 --> 00:33:48,040
Speaker 3: if I don't go out there and get this money, Like,

583
00:33:49,480 --> 00:33:52,280
Speaker 3: how I'm going to afford the way we live and

584
00:33:52,320 --> 00:33:54,360
Speaker 3: the things that we have. I have to do this,

585
00:33:54,520 --> 00:33:57,720
Speaker 3: Like so I understand what you're saying when you've got

586
00:33:57,720 --> 00:34:01,600
Speaker 3: to make that decision, because you know, I know so

587
00:34:01,760 --> 00:34:02,800
Speaker 3: many people.

588
00:34:02,480 --> 00:34:07,760
Speaker 2: Who and in the five to be exact.

589
00:34:07,480 --> 00:34:12,920
Speaker 3: Who chose women over their business and you know, was uh.

590
00:34:13,080 --> 00:34:15,239
Speaker 4: And that's that and that's family too. It's like you

591
00:34:15,360 --> 00:34:19,239
Speaker 4: got parents, you got siblings. A lot of people just

592
00:34:19,280 --> 00:34:21,560
Speaker 4: won't see your vision. Yeah, man, Wes in that little

593
00:34:21,560 --> 00:34:25,399
Speaker 4: house by ourselves, rocking out that we gotta do. They

594
00:34:25,440 --> 00:34:28,120
Speaker 4: can't see behind those walls, so they may be thinking

595
00:34:28,120 --> 00:34:30,560
Speaker 4: the worst of you and think you're doing all kinds

596
00:34:30,560 --> 00:34:34,680
Speaker 4: of other ship. But you really can't blame them all

597
00:34:34,800 --> 00:34:36,040
Speaker 4: at the end of the day. But a lot of

598
00:34:36,080 --> 00:34:37,640
Speaker 4: times they just don't see what you see.

599
00:34:38,360 --> 00:34:41,240
Speaker 2: You can't. You just gotta kind of let them believe

600
00:34:41,280 --> 00:34:41,960
Speaker 2: what they believe.

601
00:34:42,080 --> 00:34:45,200
Speaker 4: But most people come around, as you see, they come

602
00:34:45,200 --> 00:34:48,120
Speaker 4: around after a while and see that YO show results.

603
00:34:48,160 --> 00:34:49,080
Speaker 2: People gonna see it.

604
00:34:52,239 --> 00:34:55,399
Speaker 1: All Right, let's let's let's hold to the middle time. Right,

605
00:34:55,440 --> 00:34:59,439
Speaker 1: we're starting a bubble, you know, ninety whatever, right, think

606
00:34:59,520 --> 00:35:05,320
Speaker 1: God nice, no social media, no Internet, no cell phones,

607
00:35:05,760 --> 00:35:08,000
Speaker 1: I mean cell phones are just starting to get out there.

608
00:35:09,800 --> 00:35:12,600
Speaker 1: You were we were we were an army, right, you know,

609
00:35:13,239 --> 00:35:16,360
Speaker 1: Jay was the one who basically look at look at

610
00:35:16,480 --> 00:35:18,880
Speaker 1: Jay is the one who could look at a garment.

611
00:35:18,960 --> 00:35:21,680
Speaker 1: He always invested in clothing. He loved it. I thought

612
00:35:21,719 --> 00:35:23,840
Speaker 1: he was crazy at first when I would say how

613
00:35:23,960 --> 00:35:26,920
Speaker 1: much you pay for those pair of pants? Why? Right?

614
00:35:27,040 --> 00:35:29,279
Speaker 1: And I would later learn that it's an investment, so

615
00:35:29,320 --> 00:35:31,520
Speaker 1: he added that. And he also has the ability to

616
00:35:31,560 --> 00:35:35,799
Speaker 1: look at something for a and just study. He's really analytical.

617
00:35:36,920 --> 00:35:42,160
Speaker 1: He you were my navy seal. You still are. I

618
00:35:42,200 --> 00:35:46,799
Speaker 1: am not going to go to a studio and sit

619
00:35:46,920 --> 00:35:52,160
Speaker 1: in there with Redman and Method Man and Wu Tang

620
00:35:52,280 --> 00:35:57,000
Speaker 1: and all kind of cats that ain't Wu Tang from

621
00:35:57,080 --> 00:36:01,239
Speaker 1: midnight to six in the morning and and have a conversation.

622
00:36:01,320 --> 00:36:03,919
Speaker 1: And and then I remember saying to you, we didn't

623
00:36:03,960 --> 00:36:05,960
Speaker 1: have much money. Well, I think we sent you and

624
00:36:06,040 --> 00:36:10,400
Speaker 1: Leslie over the Soul Trade Awards someplace. Now, no tickets

625
00:36:10,440 --> 00:36:14,400
Speaker 1: to the show, no social media, don't really know. Nobody

626
00:36:14,440 --> 00:36:17,200
Speaker 1: would drop you off in LA with a box full

627
00:36:17,200 --> 00:36:21,719
Speaker 1: of shirts or send you to a video set. They're

628
00:36:21,800 --> 00:36:25,920
Speaker 1: kicking everybody off. You were the one. You were the

629
00:36:25,960 --> 00:36:29,080
Speaker 1: street dude because they just loved you. And you know

630
00:36:29,239 --> 00:36:32,160
Speaker 1: it wasn't because you had any history of being and

631
00:36:32,320 --> 00:36:38,160
Speaker 1: this and that you just grabbed me and everybody that's

632
00:36:38,200 --> 00:36:41,200
Speaker 1: my man D. I know they described us your d.

633
00:36:42,840 --> 00:36:45,880
Speaker 1: I don't know, but he don't be talking o funny

634
00:36:45,880 --> 00:36:50,360
Speaker 1: style calls and that keep my man Keith. What was

635
00:36:50,400 --> 00:36:53,760
Speaker 1: your negotiation tactics in there or was you just having

636
00:36:53,760 --> 00:36:55,680
Speaker 1: the fun? I mean you even to that today. That's

637
00:36:55,680 --> 00:36:57,880
Speaker 1: why you got food with radio you get people to

638
00:36:57,920 --> 00:37:00,600
Speaker 1: have these kinds of combinations easy.

639
00:37:00,719 --> 00:37:02,879
Speaker 3: And I remember me and you had a little thing

640
00:37:02,960 --> 00:37:05,640
Speaker 3: going on about how easy my job was, and I

641
00:37:05,680 --> 00:37:07,160
Speaker 3: was trying to tell you it wasn't.

642
00:37:06,880 --> 00:37:11,080
Speaker 2: That easy, and you were like, anybody could do your job,

643
00:37:11,120 --> 00:37:18,360
Speaker 2: and I'm like, bro mm hmmm, because it was for

644
00:37:18,520 --> 00:37:20,839
Speaker 2: one I got.

645
00:37:20,960 --> 00:37:23,080
Speaker 3: I gained a lot of respect being one of the

646
00:37:23,120 --> 00:37:27,200
Speaker 3: founders that was on set that for For the people

647
00:37:27,239 --> 00:37:30,319
Speaker 3: that saw me roll up, they were like, oh man,

648
00:37:31,040 --> 00:37:32,759
Speaker 3: they wanted to put me in the video most of

649
00:37:32,800 --> 00:37:34,480
Speaker 3: the times, and I was like, nah, I just want

650
00:37:34,560 --> 00:37:36,120
Speaker 3: to play the back I'm just over here.

651
00:37:37,040 --> 00:37:39,120
Speaker 2: But I did get in a bunch of videos over

652
00:37:39,120 --> 00:37:39,600
Speaker 2: the years.

653
00:37:39,640 --> 00:37:44,959
Speaker 3: But it was like going up to people and being

654
00:37:45,000 --> 00:37:47,040
Speaker 3: on them sets and trying to figure it out on

655
00:37:47,080 --> 00:37:52,920
Speaker 3: the fly, and you know, there's no secret. I indulge

656
00:37:52,960 --> 00:37:57,680
Speaker 3: in the marijuana. So that to me was my end.

657
00:37:58,080 --> 00:38:01,440
Speaker 3: And I heard who did I hear say that? I

658
00:38:01,480 --> 00:38:04,239
Speaker 3: heard someone say that recently and and I just laughed.

659
00:38:04,239 --> 00:38:06,480
Speaker 3: I think it was bust of Rhymes on BT. He

660
00:38:06,560 --> 00:38:09,120
Speaker 3: said the same thing. He would I would have the best,

661
00:38:09,360 --> 00:38:11,399
Speaker 3: the best marijuana, and I would go up to them

662
00:38:11,440 --> 00:38:12,680
Speaker 3: and I'd be like, Yo, what's up man?

663
00:38:12,719 --> 00:38:15,000
Speaker 2: What you doing? You're smoking on what you got right?

664
00:38:16,400 --> 00:38:27,799
Speaker 2: Try that.

665
00:38:24,040 --> 00:38:27,600
Speaker 3: Was It was a combination of that combination of me

666
00:38:27,680 --> 00:38:28,520
Speaker 3: being a people person.

667
00:38:33,480 --> 00:38:36,160
Speaker 2: I'm serious. It was like doing that. And then they

668
00:38:36,200 --> 00:38:39,040
Speaker 2: would be like, I seen it in actually seen it

669
00:38:39,680 --> 00:38:41,360
Speaker 2: like we wanted to. We went to We went to.

670
00:38:43,120 --> 00:38:44,479
Speaker 2: It's an amazing thing to see.

671
00:38:45,360 --> 00:38:47,799
Speaker 3: I went to Houston to meet Bun Be because I

672
00:38:47,880 --> 00:38:50,680
Speaker 3: just spoke to my boy Read and I was like, Yo,

673
00:38:50,960 --> 00:38:52,480
Speaker 3: Dame and me and Dame want to come out there.

674
00:38:52,520 --> 00:38:54,600
Speaker 3: You want to sit with Bun talked about doing some stuff.

675
00:38:54,600 --> 00:38:56,200
Speaker 3: He was like, all right, come come to the studio.

676
00:38:56,680 --> 00:38:58,759
Speaker 3: So we go to the studio. Well be sitting in

677
00:38:58,840 --> 00:39:01,879
Speaker 3: the lobby. So he's like, yo, Bun is ready for you.

678
00:39:02,200 --> 00:39:06,279
Speaker 2: So I said, come on, d He was like, go there,

679
00:39:06,360 --> 00:39:16,600
Speaker 2: do your die. What was like, said as I oh

680
00:39:16,680 --> 00:39:17,120
Speaker 2: the door.

681
00:39:17,840 --> 00:39:21,319
Speaker 3: You know, Bun being very hull moved, very cool with

682
00:39:21,719 --> 00:39:23,920
Speaker 3: you know, the utmost southern hospitality.

683
00:39:24,560 --> 00:39:24,880
Speaker 2: He was.

684
00:39:25,000 --> 00:39:26,560
Speaker 3: He was glad to see us. So he was like,

685
00:39:26,800 --> 00:39:28,520
Speaker 3: you know, glad to see me walk through the door.

686
00:39:28,840 --> 00:39:30,600
Speaker 3: So he was like, yo, we're Dave. I was like, oh,

687
00:39:30,600 --> 00:39:32,200
Speaker 3: he out there thinking on the phone. You know, I

688
00:39:32,320 --> 00:39:34,320
Speaker 3: made an excuse, I said, I thinking on the phone.

689
00:39:34,680 --> 00:39:37,880
Speaker 3: But he was rolling up. So as he was rolling up,

690
00:39:37,920 --> 00:39:39,879
Speaker 3: I was like, yeah, I got this on the plan

691
00:39:40,000 --> 00:39:42,359
Speaker 3: brought this smell.

692
00:39:42,120 --> 00:39:48,000
Speaker 2: That and he was.

693
00:39:46,840 --> 00:39:49,960
Speaker 3: He started breaking that up and then he was like,

694
00:39:50,200 --> 00:39:52,160
Speaker 3: you know, go get Dang with Dang to him to

695
00:39:52,160 --> 00:39:54,160
Speaker 3: come in. And then I went toil Dan yo, d

696
00:39:54,560 --> 00:39:57,920
Speaker 3: come on. And when Damon came in, it was all up.

697
00:39:58,040 --> 00:40:01,319
Speaker 3: It was just so that was a combination of it,

698
00:40:01,400 --> 00:40:04,719
Speaker 3: but just me being I think one of the founders

699
00:40:04,719 --> 00:40:07,520
Speaker 3: that was on the set. People really really you know,

700
00:40:07,600 --> 00:40:09,359
Speaker 3: because we were big at that time.

701
00:40:09,400 --> 00:40:11,960
Speaker 2: We were on TV all all the time. We went

702
00:40:12,000 --> 00:40:17,160
Speaker 2: into sines all the time, so being on set, but.

703
00:40:17,160 --> 00:40:19,680
Speaker 1: I want to Keith, I want to break this down

704
00:40:19,840 --> 00:40:24,480
Speaker 1: in Laming's terms to people, right because we all, you know,

705
00:40:25,200 --> 00:40:28,439
Speaker 1: people want to be around others like them to have

706
00:40:29,200 --> 00:40:32,840
Speaker 1: similar interesting, to come from a genuine place. So let's

707
00:40:32,880 --> 00:40:35,320
Speaker 1: talk about me coming on set, and let's talk about

708
00:40:35,360 --> 00:40:40,040
Speaker 1: what happens. Right, we're just coming up and come on, hey,

709
00:40:40,080 --> 00:40:44,680
Speaker 1: how y'all doing. There's one here, dude over here? Yeah here,

710
00:40:45,600 --> 00:40:49,919
Speaker 1: I'm on with a shirt. How mamus you do? What?

711
00:40:50,960 --> 00:40:54,600
Speaker 1: How much you got? I ain't got none? Give me

712
00:40:54,640 --> 00:40:59,640
Speaker 1: a second, Keith, come on set. Well this is if

713
00:40:59,640 --> 00:41:03,839
Speaker 1: we don't know y'all want here or this wrapper here? Yeah? Yeah,

714
00:41:03,920 --> 00:41:05,520
Speaker 1: what you want? I want them with a shirt?

715
00:41:06,800 --> 00:41:07,359
Speaker 2: How you got?

716
00:41:07,400 --> 00:41:12,000
Speaker 1: I ain't got none? All right? What do you want?

717
00:41:12,160 --> 00:41:15,080
Speaker 1: Can you go get them? I'm standing right here.

718
00:41:21,680 --> 00:41:22,719
Speaker 2: I'm standing right here.

719
00:41:24,560 --> 00:41:28,080
Speaker 1: Let him know. No, no, no, I got a cataract.

720
00:41:28,160 --> 00:41:29,120
Speaker 2: I'm standing right here.

721
00:41:29,160 --> 00:41:33,760
Speaker 1: Now. It ain't no different than a mom preneur coming

722
00:41:33,800 --> 00:41:38,360
Speaker 1: on set and everybody's trying to get these other mom preneurs.

723
00:41:38,440 --> 00:41:40,759
Speaker 1: But you bringing your little girl on, so you got

724
00:41:40,760 --> 00:41:44,399
Speaker 1: your your whatever, your boy, and you're doing your thing

725
00:41:44,520 --> 00:41:49,439
Speaker 1: that a mother does. All right, It is no difference. Right.

726
00:41:49,840 --> 00:41:52,000
Speaker 1: Then you go into any kind of set and you're

727
00:41:52,040 --> 00:41:56,240
Speaker 1: a financial person and somebody's over here talking about whatever

728
00:41:56,280 --> 00:41:59,520
Speaker 1: they are, and you're talking in finance like listen, you

729
00:41:59,560 --> 00:42:01,840
Speaker 1: know I got uh you know, I work with X

730
00:42:01,880 --> 00:42:06,160
Speaker 1: amount of different type of high net portfolio people. It

731
00:42:06,160 --> 00:42:07,760
Speaker 1: becomes a language whether.

732
00:42:07,600 --> 00:42:10,720
Speaker 4: It's I think, and from your perspective, Dame, as a leader,

733
00:42:11,640 --> 00:42:15,640
Speaker 4: your job is kind of identify people's strimps and put

734
00:42:15,680 --> 00:42:17,960
Speaker 4: those put them in positions where you know they're gonna

735
00:42:18,000 --> 00:42:38,600
Speaker 4: be successful. And I think that we all knew in

736
00:42:38,719 --> 00:42:41,719
Speaker 4: those environments those places, Keep is going to come out

737
00:42:41,719 --> 00:42:44,520
Speaker 4: on top. You know, he just ads that personality, he

738
00:42:44,640 --> 00:42:47,439
Speaker 4: has the and he knows he knows first of all

739
00:42:47,480 --> 00:42:49,520
Speaker 4: what he's got to do when he goes in there.

740
00:42:50,120 --> 00:42:51,600
Speaker 4: But on top of that, he knows how to use

741
00:42:51,640 --> 00:42:52,879
Speaker 4: his assets to get it done.

742
00:42:53,280 --> 00:42:54,319
Speaker 2: You know, it is worked.

743
00:42:54,719 --> 00:42:54,960
Speaker 1: You know.

744
00:42:55,040 --> 00:42:58,080
Speaker 3: The other thing that that I attribute a lot of

745
00:42:58,120 --> 00:43:03,280
Speaker 3: my success to was knowing the artists and paying attention

746
00:43:03,360 --> 00:43:06,560
Speaker 3: to the artists and actually having conversation with the artists

747
00:43:06,680 --> 00:43:09,759
Speaker 3: because they would tell me I don't wear polos, I

748
00:43:09,800 --> 00:43:14,080
Speaker 3: don't wear these colors like I remember trade the truth

749
00:43:14,120 --> 00:43:16,080
Speaker 3: he was no bigger than the two eggs. He wanted

750
00:43:16,080 --> 00:43:18,560
Speaker 3: the four x in size forty four pants, and I

751
00:43:18,560 --> 00:43:21,120
Speaker 3: couldn't believe. I said, why, that's how I like to

752
00:43:21,120 --> 00:43:23,680
Speaker 3: wear my clothes. So if you don't know that, then

753
00:43:23,760 --> 00:43:27,000
Speaker 3: you assume you're gonna bring him the wrong size and

754
00:43:27,040 --> 00:43:29,839
Speaker 3: he's not gonna wear it. So I like to identify

755
00:43:29,920 --> 00:43:31,600
Speaker 3: with a lot of the artists to talk to him

756
00:43:31,640 --> 00:43:33,640
Speaker 3: and figure out what they like, what they don't like,

757
00:43:33,719 --> 00:43:36,080
Speaker 3: what colors they like, and then once I got a

758
00:43:36,120 --> 00:43:39,640
Speaker 3: pattern of them of what they you know, their preferences were.

759
00:43:40,400 --> 00:43:42,480
Speaker 2: When I used to pick the clothes.

760
00:43:42,280 --> 00:43:45,319
Speaker 3: I used to it was like I used to kind

761
00:43:45,320 --> 00:43:48,000
Speaker 3: of call myself almost like a stylist, because I would

762
00:43:48,160 --> 00:43:51,799
Speaker 3: style the outfit before I bring it to him. So

763
00:43:52,200 --> 00:43:55,560
Speaker 3: when I pulled it out, everything matched, it was fly already,

764
00:43:55,600 --> 00:43:58,040
Speaker 3: so they just had no you know, they had no

765
00:43:58,239 --> 00:44:00,000
Speaker 3: other choice but to say, oh man, I'm wearing that

766
00:44:00,120 --> 00:44:02,879
Speaker 3: outfit because I already put it together for him.

767
00:44:02,920 --> 00:44:06,040
Speaker 2: And I think for me, that was one of the.

768
00:44:05,880 --> 00:44:09,200
Speaker 3: Biggest attributes for us to get getting a lot of

769
00:44:09,200 --> 00:44:12,440
Speaker 3: those placements on, you know, especially early on later on

770
00:44:12,560 --> 00:44:15,240
Speaker 3: when we were doing other brands and everything else.

771
00:44:15,280 --> 00:44:18,000
Speaker 2: It was it was a totally other situation.

772
00:44:18,200 --> 00:44:21,479
Speaker 3: But for me, it's like making sure that you had

773
00:44:21,680 --> 00:44:24,720
Speaker 3: the right outfits and the right colors for that artist,

774
00:44:24,760 --> 00:44:25,680
Speaker 3: to make sure that.

775
00:44:25,640 --> 00:44:28,440
Speaker 2: You know, when they looked at it. It really hyped

776
00:44:28,480 --> 00:44:29,000
Speaker 2: about it.

777
00:44:32,280 --> 00:44:33,839
Speaker 1: So I want to break this down because we're gonna

778
00:44:33,840 --> 00:44:35,200
Speaker 1: talk about the arists. We want to talk about that

779
00:44:35,239 --> 00:44:39,680
Speaker 1: moment the Carl decided that we needed to reinforce our

780
00:44:39,840 --> 00:44:43,719
Speaker 1: understanding all of entertainment of music. But what Keith is

781
00:44:43,800 --> 00:44:50,160
Speaker 1: really breaking down is before there was analytics. He was

782
00:44:51,040 --> 00:44:54,600
Speaker 1: putting his analytics together and me on our side from

783
00:44:54,640 --> 00:45:00,279
Speaker 1: a design standpoint. Remember, I'm gonna show you some analytics here.

784
00:45:03,760 --> 00:45:11,080
Speaker 1: This year there's orange, but it's burnt orange. Now burnt orange?

785
00:45:11,560 --> 00:45:16,920
Speaker 1: An orange with two different oranges. How are we gonna

786
00:45:17,000 --> 00:45:20,520
Speaker 1: get burnt orange? Well, let me give you analyst because

787
00:45:20,520 --> 00:45:23,640
Speaker 1: this is we're damon. Now talk analytics. You know, Keith

788
00:45:23,840 --> 00:45:32,120
Speaker 1: was like this, So a designer making over at a

789
00:45:32,160 --> 00:45:35,640
Speaker 1: really great company, uh, you know, making at that time

790
00:45:35,760 --> 00:45:39,480
Speaker 1: maybe eighty thousand dollars a year, designer working at one

791
00:45:39,520 --> 00:45:42,239
Speaker 1: of the big sneaker companies. We didn't make sneakers at

792
00:45:42,280 --> 00:45:45,840
Speaker 1: the time. Well, they're gonna design the sneakers for the

793
00:45:45,880 --> 00:45:48,200
Speaker 1: new colors next year. They're gonna use what we call

794
00:45:48,400 --> 00:45:51,120
Speaker 1: Pantone colors. They're gonna use this type of orange, the

795
00:45:51,200 --> 00:45:53,920
Speaker 1: burnt orange. Is it a sunny d orange, is it

796
00:45:53,960 --> 00:45:56,440
Speaker 1: a stun orange, whatever the case is, they're gonna put

797
00:45:56,440 --> 00:45:58,520
Speaker 1: that in the line. They're going to design that lot

798
00:45:58,640 --> 00:46:01,880
Speaker 1: one year prior that design making eighty thousand dollars. However,

799
00:46:01,960 --> 00:46:04,720
Speaker 1: if I desire to go over to that design, stop

800
00:46:04,760 --> 00:46:10,040
Speaker 1: and call the head designer and say I got twenty

801
00:46:10,080 --> 00:46:13,799
Speaker 1: thousand dollars. If you just want to advise me, I

802
00:46:13,840 --> 00:46:16,799
Speaker 1: got it in a brown bag and alley. If you're

803
00:46:16,880 --> 00:46:20,720
Speaker 1: using a fear, I will give you that twenty thousand dollars.

804
00:46:20,719 --> 00:46:24,520
Speaker 1: So how what happens is I'm able to now make

805
00:46:24,600 --> 00:46:30,719
Speaker 1: sure that miraculously that beautiful old five jersey that is

806
00:46:30,760 --> 00:46:36,080
Speaker 1: back to school is the same exact burnt orange as

807
00:46:36,239 --> 00:46:40,359
Speaker 1: that top sneaker company. And that's kind of right. We're

808
00:46:40,400 --> 00:46:43,320
Speaker 1: putting things together, isn't that? We look on an apple.

809
00:46:43,600 --> 00:46:45,799
Speaker 1: If you like that kind of music, go hit this

810
00:46:45,920 --> 00:46:49,000
Speaker 1: button for other people to do that. Right, So it's

811
00:46:49,000 --> 00:46:52,520
Speaker 1: always about connecting in what are the way, right, Connecting

812
00:46:52,600 --> 00:46:56,840
Speaker 1: on site, meaning connecting through a form of communication, a

813
00:46:56,920 --> 00:47:01,040
Speaker 1: form of lifestyle culture, whatever that may be, children's whatever, right,

814
00:47:02,440 --> 00:47:06,520
Speaker 1: connecting and knowing not only in general, but what that

815
00:47:06,960 --> 00:47:10,880
Speaker 1: person likes to wear. Because back then I remember everybody

816
00:47:10,920 --> 00:47:15,040
Speaker 1: thought hip hop was just saying, well, some dudes dress backpack, rappish.

817
00:47:15,840 --> 00:47:22,440
Speaker 1: Some dudes dressed army, fatigue, grunge, onyx, some dudes dress

818
00:47:22,560 --> 00:47:28,319
Speaker 1: Biggie Small's champagne. Some dudes dress call hard right that

819
00:47:28,440 --> 00:47:31,120
Speaker 1: style they were. You couldn't just address any artists the

820
00:47:31,120 --> 00:47:35,120
Speaker 1: way they wanted to dress. So now let's talking about

821
00:47:35,120 --> 00:47:39,279
Speaker 1: how companies want to keep it real. But there's keeping

822
00:47:39,360 --> 00:47:41,600
Speaker 1: it real and it's just staying true to who you are.

823
00:47:41,760 --> 00:47:48,000
Speaker 1: Car season, we're spending a lot of money on commercials,

824
00:47:48,040 --> 00:47:50,840
Speaker 1: on BT and various of the things. Call said, d

825
00:47:51,280 --> 00:47:52,920
Speaker 1: I think we're doing too much. And we have all

826
00:47:52,960 --> 00:47:55,040
Speaker 1: these contacts, all these great artists, man, and we love

827
00:47:55,120 --> 00:47:56,920
Speaker 1: the music. Man. We're in the studios they're asking and

828
00:47:56,960 --> 00:47:58,680
Speaker 1: that's what to wear for the album. We're asking them

829
00:47:58,719 --> 00:48:00,239
Speaker 1: what they're wearing. And how do we you know we

830
00:48:00,440 --> 00:48:04,000
Speaker 1: was gonna be artculating the pop? What happened? What did

831
00:48:04,080 --> 00:48:06,400
Speaker 1: you decide? There was a moment when you decided that

832
00:48:06,440 --> 00:48:09,600
Speaker 1: we need to do.

833
00:48:08,480 --> 00:48:10,040
Speaker 2: At that time it was music. I mean, it was

834
00:48:10,080 --> 00:48:11,200
Speaker 2: just an obvious to me.

835
00:48:11,360 --> 00:48:14,160
Speaker 4: It was an obvious transition for our company because we

836
00:48:14,160 --> 00:48:16,960
Speaker 4: were so entwined with it, you know, from the beginning.

837
00:48:17,600 --> 00:48:20,279
Speaker 4: But even so, I think when we first made the

838
00:48:20,360 --> 00:48:23,040
Speaker 4: name Fuobu. You know you did a post recently about

839
00:48:23,040 --> 00:48:27,000
Speaker 4: how to choose a company name. When we first made

840
00:48:27,000 --> 00:48:29,719
Speaker 4: the name or decide on the name, I knew that

841
00:48:30,120 --> 00:48:33,360
Speaker 4: this was it can go in different directions outside of clothing,

842
00:48:33,600 --> 00:48:34,600
Speaker 4: even from the beginning.

843
00:48:35,160 --> 00:48:36,640
Speaker 2: But at that time we were ready.

844
00:48:37,120 --> 00:48:40,560
Speaker 4: I felt we were ready to expand, and the natural

845
00:48:40,680 --> 00:48:42,760
Speaker 4: course of that would be to me was be music.

846
00:48:43,360 --> 00:48:46,120
Speaker 2: And we decided to start that label Food Records and

847
00:48:46,239 --> 00:48:46,880
Speaker 2: be Entertainment.

848
00:48:50,080 --> 00:48:51,759
Speaker 1: And a lot of people would say, man, you know,

849
00:48:51,800 --> 00:48:54,279
Speaker 1: we're just doing it because we want to, you know,

850
00:48:54,520 --> 00:48:57,560
Speaker 1: we want to just put our music, but you had

851
00:48:57,560 --> 00:49:00,799
Speaker 1: a bigger and we actually didn't make money technically off

852
00:49:00,840 --> 00:49:02,320
Speaker 1: the music. And we're the first to do it, the

853
00:49:02,360 --> 00:49:05,279
Speaker 1: first to go gold. I believe. I think we went

854
00:49:05,320 --> 00:49:07,560
Speaker 1: gold close to it. I'm like, I don't know. We

855
00:49:07,840 --> 00:49:10,400
Speaker 1: the first singles we released on our album with Light

856
00:49:10,480 --> 00:49:14,839
Speaker 1: Tam Reaction by mister Cheeks, and then we had a

857
00:49:15,040 --> 00:49:22,400
Speaker 1: song called Produced and Rectly by Uh Parrell, a new

858
00:49:23,040 --> 00:49:27,240
Speaker 1: a new producer named Parrell, and then and then track

859
00:49:27,360 --> 00:49:31,840
Speaker 1: Masses did it and Kenny uh Uh uh uh the

860
00:49:31,920 --> 00:49:35,920
Speaker 1: Dream is Real, found a guy in Atlanta to do

861
00:49:36,000 --> 00:49:40,799
Speaker 1: three other singles on there, a really great young producers

862
00:49:41,120 --> 00:49:46,359
Speaker 1: up named Little John. We did this video and at

863
00:49:46,360 --> 00:49:48,880
Speaker 1: that time, a guy named Keith Murray. It just came

864
00:49:49,040 --> 00:49:52,640
Speaker 1: home from prison and we have one of their lu

865
00:49:52,800 --> 00:49:55,920
Speaker 1: Jay Keith Murray and Ludacris. We do a track called

866
00:49:56,160 --> 00:49:59,360
Speaker 1: Fatty Girl, put out a bunch of our fat album

867
00:49:59,360 --> 00:50:03,239
Speaker 1: and our stuff in there, and Call is like, wait

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00:50:03,239 --> 00:50:05,399
Speaker 1: a minute, I don't know who's gonna make my It's cool.

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00:50:05,920 --> 00:50:08,160
Speaker 1: I had a bigger idea because the whole reason Call

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00:50:08,239 --> 00:50:09,759
Speaker 1: It did it was like, if we're gonna spend a

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00:50:09,760 --> 00:50:12,319
Speaker 1: million dollars on b and that's only gonna be a

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00:50:12,320 --> 00:50:14,920
Speaker 1: bunch of thirty second commercials, Wait a minute, why don't

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00:50:14,960 --> 00:50:17,640
Speaker 1: we culturally do this? We have a three and a

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00:50:17,719 --> 00:50:20,640
Speaker 1: half minute video. We can spend a million dollars creating

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00:50:20,640 --> 00:50:23,600
Speaker 1: this album, and then even if the video is not playing,

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00:50:23,680 --> 00:50:28,000
Speaker 1: but somebody just listening to it, they already think about it.

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00:50:28,040 --> 00:50:30,879
Speaker 1: And we ended up doing how much in Fatty Girls?

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00:50:31,280 --> 00:50:35,399
Speaker 1: Well over a million pair of jeans. This has been

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00:50:35,440 --> 00:50:39,359
Speaker 1: part one of the Unfiltered Pooval Files. Tune in next

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00:50:39,440 --> 00:50:44,480
Speaker 1: week for part two that Moment with Damon John is

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00:50:44,520 --> 00:50:48,239
Speaker 1: a production of the Black Effect Podcast Network. For more

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00:50:48,280 --> 00:50:53,040
Speaker 1: podcasts from the Black Effect Podcast Network, visit the iHeartRadio app,

883
00:50:53,440 --> 00:50:56,960
Speaker 1: Apple Podcasts, or wherever you listen to your favorite show

884
00:50:57,239 --> 00:51:01,680
Speaker 1: and don't forget to subscribe to and rate the show.

885
00:51:02,239 --> 00:51:03,719
Speaker 1: And of course you can't all connect with me on

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00:51:03,760 --> 00:51:07,560
Speaker 1: any of my social media platforms. At the Shark, Damon

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00:51:08,239 --> 00:51:09,880
Speaker 1: spelt like Raymond, but what a d