WEBVTT - Tiger's Return and the Status of the Framework Agreement 0:00:00.040 --> 0:00:02.800 I miss a green, for example, I'm already upset. When 0:00:02.800 --> 0:00:04.920 I find my ball in the bunker, I'm really upset. 0:00:05.000 --> 0:00:06.320 And when I find my ball. 0:00:06.120 --> 0:00:09.360 In a brid egg Friday Egg, the dreaded Friday Friday 0:00:09.560 --> 0:00:12.040 fridagg Friday Bride Egg, Lie. 0:00:11.920 --> 0:00:35.239 I'm about ready to run off of thelf course. Welcome 0:00:35.280 --> 0:00:38.599 back to another edition of the Friday Golf Podcast. I'm 0:00:38.640 --> 0:00:42.879 your host Andy Johnson. Today I am joined by Ryan Labner. 0:00:43.360 --> 0:00:45.920 He is a senior writer at the Golf Channel also 0:00:46.040 --> 0:00:48.680 a co host to The Golf Channel's Rex and lab 0:00:48.800 --> 0:00:52.360 Show Golf podcast. So I have one to have Ryan 0:00:52.640 --> 0:00:56.600 come on and just talk about everything going on in golf. Obviously, 0:00:56.680 --> 0:01:00.520 we get Tiger Woods back this weekend at the Hero 0:01:01.640 --> 0:01:04.640 he gave a press conference talked in detail about his 0:01:04.840 --> 0:01:09.360 comeback as well as the framework agreement. So figured it 0:01:09.480 --> 0:01:11.840 was time to kind of catch up on what's going 0:01:11.880 --> 0:01:14.319 on on the PGA Tour, and then we do just 0:01:14.360 --> 0:01:17.520 a little bit of a recap of the year in 0:01:17.640 --> 0:01:22.280 golf as well. At the end, I have to apologize 0:01:22.400 --> 0:01:23.680 this was a very early. 0:01:23.480 --> 0:01:26.800 Morning recording in California and I. 0:01:27.280 --> 0:01:31.920 Forgot to switch on the audio onto my mic, so 0:01:32.000 --> 0:01:35.000 it recorded through my computer, So it might be a 0:01:35.040 --> 0:01:37.400 little bit of a throwback episode in terms of audio 0:01:37.560 --> 0:01:42.080 quality to the early days of the Friday Golf Podcast. 0:01:42.120 --> 0:01:44.200 For those listeners that have been with us for a 0:01:44.240 --> 0:01:48.120 long time, I apologize for that. It's not terrible. It's 0:01:48.520 --> 0:01:52.080 it's far from our worst audio. But that is why 0:01:52.160 --> 0:01:55.200 my audio is not like the audio you're. 0:01:55.040 --> 0:01:55.840 Hearing right now. 0:01:56.240 --> 0:01:59.800 So thank you guys, and we will be back next 0:02:00.000 --> 0:02:01.280 week with some new episodes. 0:02:01.280 --> 0:02:02.880 But here is Ryan Labner. 0:02:07.640 --> 0:02:11.880 All right, we're back, Ryan Labner On, senior writer at 0:02:11.919 --> 0:02:15.960 Golf Channel, co host of the Golf Channel podcast with 0:02:16.440 --> 0:02:20.320 Rex and Lav. Ryan, it'spent a minute. It spent since 0:02:20.400 --> 0:02:24.120 the PGA Championship when we were talking about garbage plates. 0:02:24.360 --> 0:02:24.680 That's right. 0:02:24.760 --> 0:02:27.280 Yeah, my Hometowl Major grew up about thirty minutes south 0:02:27.320 --> 0:02:29.720 of there. I did not actually have a garbage plate 0:02:31.080 --> 0:02:34.799 this year. I was not writing it for the indigestion, 0:02:34.960 --> 0:02:36.960 but maybe maybe next time I go home. 0:02:37.960 --> 0:02:41.359 Did you think about it? Was there a moment in time, oh, 0:02:41.440 --> 0:02:45.680 when it was like president and you opted for another dish? 0:02:45.720 --> 0:02:46.320 Absolutely? 0:02:46.320 --> 0:02:48.960 Like when I boarded the flight back home, I typically 0:02:48.960 --> 0:02:52.760 go to Bill Gray's like right before, and I decided 0:02:52.760 --> 0:02:54.280 I was going to be a grown up and not 0:02:54.360 --> 0:02:58.640 subject to fellow passengers to a post garbage plate experience. 0:03:00.960 --> 0:03:05.240 That's uh, that might be TMI. It might be tm I. Anyway, 0:03:05.240 --> 0:03:07.920 it's uh, you know, there's a lot going out of 0:03:07.960 --> 0:03:10.440 the golf world. I feel like this is like becoming 0:03:10.760 --> 0:03:15.799 a full calendar year. Uh uh, sport, I think much 0:03:15.919 --> 0:03:18.000 like a lot of sports. I think I think almost 0:03:18.040 --> 0:03:20.040 every sports writer would say that with like, you know, 0:03:20.440 --> 0:03:23.360 popularity of free agency. I you know, I was going 0:03:23.440 --> 0:03:25.560 to bring you on to talk about what you thought 0:03:25.840 --> 0:03:29.480 Graham mcdell's addition to Smash brings, but I really h 0:03:29.600 --> 0:03:32.320 you know, Tiger jumped on that news. Tiger's back at 0:03:32.360 --> 0:03:35.000 the Hero. Uh, what did you think of its press conference? 0:03:35.120 --> 0:03:38.640 And uh, what are your kind of expectations for Tiger 0:03:38.760 --> 0:03:39.440 moving forward? 0:03:39.800 --> 0:03:41.520 Yeah? I thought the press conference was interesting. 0:03:41.720 --> 0:03:44.720 It was essentially two different press conferences, and it's very 0:03:44.840 --> 0:03:50.400 rare that Tiger's health, the state of his game, his form, 0:03:51.200 --> 0:03:54.720 his expectations for the following year like kind of take 0:03:54.720 --> 0:03:56.160 a back seat. But I thought it was it was 0:03:56.200 --> 0:03:59.080 definitely a secondary story to what we had When Tiger 0:03:59.120 --> 0:04:01.440 addressed the media on Tuesday, it was the first time 0:04:01.440 --> 0:04:04.200 we'd heard from him, obviously since the June sixth deal 0:04:04.760 --> 0:04:05.440 was announced. 0:04:05.520 --> 0:04:07.480 And Rex asked me the other day, like. 0:04:07.720 --> 0:04:10.880 What's the first word you would use to describe Tiger's 0:04:10.880 --> 0:04:14.000 mood when described? And I said, he was pissed, Like 0:04:14.200 --> 0:04:19.640 he was definitely condemning PG tour leadership more than I thought. 0:04:19.960 --> 0:04:20.039 Like. 0:04:20.080 --> 0:04:24.120 I think his silence over the past several months spoke 0:04:24.200 --> 0:04:28.240 volumes in the sense that he didn't give a vote 0:04:28.240 --> 0:04:32.160 of support or confidence for PG torur Commissioner j Monahan. 0:04:32.680 --> 0:04:37.000 But to hear him say repeatedly that can't happen and 0:04:37.040 --> 0:04:40.560 it won't happen again in regards to the players being 0:04:40.640 --> 0:04:44.560 left out of any crucial decisions regarding the PGA Tour's future, 0:04:44.760 --> 0:04:47.159 I thought that was very striking you. 0:04:47.040 --> 0:04:49.960 As somebody on the inside, I think this is an 0:04:50.040 --> 0:04:53.640 interesting you know, with him talking about the players being 0:04:53.680 --> 0:04:55.680 left out. I feel like one of the reasons they 0:04:55.760 --> 0:04:59.159 were left out is that the tour is kind of 0:04:59.279 --> 0:05:04.599 a leaky auset. If you let players in, then within 0:05:05.040 --> 0:05:09.880 a couple you know, a couple hours, everybody's in. You know, 0:05:10.000 --> 0:05:13.040 there are really no secrets. It's kind of like high 0:05:13.080 --> 0:05:15.839 school that it's like a high school gossip scene. So 0:05:15.920 --> 0:05:18.839 do you think that there's a way that, you know, 0:05:19.680 --> 0:05:23.760 you can get a deal done without everybody, you know, 0:05:23.880 --> 0:05:27.520 it becoming discussed greatly? Is that? Is that where we're. 0:05:27.400 --> 0:05:31.039 Heading to that point? Like I remember the Delaware meeting 0:05:31.120 --> 0:05:31.480 last year. 0:05:31.480 --> 0:05:35.880 I was covered the BMW Championship and the morning after 0:05:35.920 --> 0:05:39.520 that there was a pro am at the golf course 0:05:39.640 --> 0:05:41.400 and I remember going up to a bunch of guys 0:05:41.920 --> 0:05:44.680 and this was like eight or nine am, and it 0:05:44.760 --> 0:05:46.280 was like, oh, like we signed a we signed a 0:05:46.320 --> 0:05:49.599 blood oath, like we absolutely cannot talk about this. And 0:05:49.640 --> 0:05:53.000 then like the more time you gave them, they're like, okay, 0:05:53.000 --> 0:05:54.920 we can, we can shed some details, and like by 0:05:55.320 --> 0:05:58.000 by the afternoon and then certainly by Thursday morning, like 0:05:58.080 --> 0:06:01.200 all the details, all the details what was actually discussed, 0:06:01.640 --> 0:06:03.920 had been put out in the open. 0:06:04.200 --> 0:06:04.359 You know. 0:06:04.400 --> 0:06:08.840 I find I find it interesting in a couple of 0:06:08.839 --> 0:06:12.560 different respects. Like Tiger is clearly frustrated at the pace 0:06:13.120 --> 0:06:14.040 that this is going. 0:06:15.040 --> 0:06:16.720 Roy McRoy has left the board. 0:06:18.400 --> 0:06:23.000 The reasons that he did so were understandable, but the 0:06:23.040 --> 0:06:27.000 timing of that decision I think just just prompts so 0:06:27.040 --> 0:06:32.520 many other questions. You know, was the private equity piece handled. 0:06:32.600 --> 0:06:34.400 He knew that, and he felt like it was the 0:06:34.440 --> 0:06:36.680 right time to step away. Was he in that marathon 0:06:36.760 --> 0:06:39.920 meeting on Monday of RSM week and then decided, Oh 0:06:39.960 --> 0:06:41.880 my god, Like we're nowhere near the finished line, Like 0:06:41.920 --> 0:06:44.440 I'm getting out before I get dragged into something for 0:06:44.560 --> 0:06:48.360 the foreseeable future that's dragging deep into twenty twenty four. 0:06:48.440 --> 0:06:51.760 Like it just leaves so many questions. And I don't 0:06:51.800 --> 0:06:54.280 know how you feel about this, Andy, Like PJ Tour 0:06:54.360 --> 0:06:59.240 players are not they don't have the background, They're not 0:06:59.400 --> 0:07:02.599 educated enough to make this deal. You know, this is 0:07:02.640 --> 0:07:07.000 a deal that needs to be done between savvy businessmen. Now, 0:07:07.160 --> 0:07:11.000 should pg tour players have input on what a worldwide 0:07:11.000 --> 0:07:14.160 schedule should look like, what the what the flow of 0:07:14.240 --> 0:07:16.800 the schedule should look like, where they should be playing, 0:07:17.000 --> 0:07:20.840 how much is adequate to be playing for absolutely but 0:07:20.880 --> 0:07:26.280 to but to make business decisions still just seems a 0:07:26.320 --> 0:07:28.840 little a little wild to me that Tiger Woods is 0:07:28.920 --> 0:07:31.320 kind of at the at the forefront of this when 0:07:31.320 --> 0:07:33.440 he doesn't necessarily have that sort of background. 0:07:34.000 --> 0:07:36.440 Yeah, I think there are a lot of super intelligent 0:07:36.600 --> 0:07:39.960 PGA Tour players, But like, I think I agree with 0:07:40.000 --> 0:07:42.000 what you said and I think it's like coming out 0:07:42.400 --> 0:07:44.960 in a lot of comments, and obviously I think it's 0:07:45.000 --> 0:07:48.080 important to remember like the loud of the squeakiest wheels 0:07:48.120 --> 0:07:51.280 in all the wheels, like the Lanto Griffin comments, like 0:07:51.720 --> 0:07:55.560 recently where he's talking about, you know, the tours paying 0:07:55.600 --> 0:07:59.200 off Rory with like these sponsors. It's like, well, sponsors 0:07:59.240 --> 0:08:03.160 want a sponsor or high profile players who are on TV, right, 0:08:03.360 --> 0:08:07.040 like you know, but I think some of the players 0:08:07.680 --> 0:08:12.960 are the louder players are generally the ones that are 0:08:13.000 --> 0:08:15.800 like might be giving all the players a bad rep. 0:08:16.480 --> 0:08:20.560 But in general, I think this deal needs to be 0:08:20.680 --> 0:08:23.800 done with a little bit of input from a few 0:08:23.960 --> 0:08:28.000 select players, but it mostly needs to be done at 0:08:28.000 --> 0:08:32.160 the business level because it's it's interesting, Like I think 0:08:32.200 --> 0:08:35.000 one of the things that I thought ran counter right 0:08:35.240 --> 0:08:39.600 with what what this business? What this deal has to 0:08:39.640 --> 0:08:43.680 be about? And Tiger's press conference was Tiger talking about 0:08:43.720 --> 0:08:48.200 like how he's trying to retain the tour, like we're 0:08:48.200 --> 0:08:51.959 trying to like keep the tour and and the values 0:08:52.080 --> 0:08:55.679 and all this stuff. If you're if somebody's going to 0:08:55.720 --> 0:08:58.199 give you a couple of billion dollars, like they're talking 0:08:58.240 --> 0:09:04.360 about the tour to change, right, Yeah, And I don't 0:09:04.360 --> 0:09:06.800 think I think that's like the right now. The real 0:09:06.880 --> 0:09:10.920 problem here is that the vest majority of players don't 0:09:10.960 --> 0:09:15.280 want anything to change, which is, you know, the top 0:09:15.320 --> 0:09:18.520 players want to get paid more money. The bottom players 0:09:18.559 --> 0:09:20.760 don't want the top players to get paid more money. 0:09:21.520 --> 0:09:23.760 But in a way, the bottom players are doing the 0:09:23.800 --> 0:09:26.320 same thing the top players are doing to the other 0:09:26.480 --> 0:09:29.040 levels of golf. They don't want to go anywhere either, 0:09:29.440 --> 0:09:32.679 you know, they don't want to have real relegation. They 0:09:32.679 --> 0:09:35.160 want as many ways to save their career. So you 0:09:35.160 --> 0:09:38.280 have all of these, like with the PGA Tour, you 0:09:38.320 --> 0:09:42.600 have all these individuals who have effectively the same self interest. 0:09:43.240 --> 0:09:45.840 They don't want a lot of changes, and they want 0:09:46.160 --> 0:09:49.520 extreme job security, right and if at the top end 0:09:49.600 --> 0:09:52.760 of the at the top end of the game, they 0:09:52.760 --> 0:09:55.760 don't want to have to be subjected to a rigorous 0:09:55.840 --> 0:09:58.360 like you're here schedule. They want to still have the 0:09:58.520 --> 0:10:01.600 autonomous nature of like I get a pick where I play, 0:10:02.000 --> 0:10:03.680 and they want to play for more and more money. 0:10:04.080 --> 0:10:08.000 But like anybody that's investing a lot of money into 0:10:08.040 --> 0:10:11.440 the PGA Tour is investing money into the PGA Tour 0:10:11.520 --> 0:10:15.720 because they see potential if you if you kind of 0:10:15.760 --> 0:10:20.880 renovate the PGA Tours model, if you rethink it, could 0:10:20.880 --> 0:10:24.280 this sports league be worth billions of more dollars than 0:10:24.320 --> 0:10:28.280 it's worth today. So I think that's the tricky thing 0:10:28.360 --> 0:10:31.840 here is had you had Tiger Woods up there talking 0:10:31.840 --> 0:10:34.680 about how he wants to keep it, like kind of 0:10:34.720 --> 0:10:37.200 keep it the same as it is and take on 0:10:37.280 --> 0:10:39.520 this money, I don't think that works. 0:10:40.080 --> 0:10:42.160 I agree with Andy, Like it's obviously a great time 0:10:42.200 --> 0:10:44.000 to be a pg Tour player. Like what did Victor 0:10:44.000 --> 0:10:46.640 Hoblin make this year with all the bonuses, like something 0:10:46.679 --> 0:10:50.000 like thirty seven million dollars, Like he has very little 0:10:50.120 --> 0:10:52.840 incentive to want to see the PGA Tour model change. 0:10:52.840 --> 0:10:56.080 And I think this Scottie Scheffler's, the Roy mcroy's, the 0:10:56.160 --> 0:10:59.800 John Rams of the world probably agree with you. But like, 0:11:00.320 --> 0:11:02.679 if a private equity firm is dumping a billion or 0:11:02.679 --> 0:11:05.000 two billion dollars into the PGA Tour, like they're expecting 0:11:05.000 --> 0:11:08.679 a return on their investments sometime in the next two 0:11:08.760 --> 0:11:11.320 to three years, Like that's just how they operate. And 0:11:11.400 --> 0:11:15.200 there's this general assumption that if the PIF invests in 0:11:15.200 --> 0:11:18.240 the tour, like they're playing the long game. There's just 0:11:18.280 --> 0:11:20.080 a bottomless pit of money and they don't care about 0:11:20.120 --> 0:11:22.920 a return. No, these are these are incredibly savvy businessmen 0:11:22.960 --> 0:11:24.080 who are expecting a return. 0:11:24.200 --> 0:11:25.960 They might have a longer runway. 0:11:25.760 --> 0:11:27.400 Than a private equity firm, but it's looking for a 0:11:27.440 --> 0:11:30.880 quicker return. But they obviously do want a return at 0:11:30.920 --> 0:11:34.720 some point. The PGA Tour scheduled right now if you 0:11:34.760 --> 0:11:37.160 look at the signature events and these full field events, 0:11:37.160 --> 0:11:38.880 and like, I'm obviously curious to see how it's going 0:11:38.920 --> 0:11:41.000 to go in twenty twenty four. I do kind of 0:11:41.040 --> 0:11:42.920 like the cadence that they've come up with, and I 0:11:42.960 --> 0:11:46.360 think it could potentially be a success. It's but it's 0:11:46.400 --> 0:11:49.320 hard to imagine that it could be a success where 0:11:49.320 --> 0:11:54.360 you're somehow returning a billion dollars right in revenue all 0:11:54.400 --> 0:11:56.040 of a sudden for the PGA Tour, just because you 0:11:56.120 --> 0:11:59.240 have the top players playing together more often, Like, there 0:11:59.240 --> 0:12:03.360 needs to be whole sale changes to the PGA Tour model. 0:12:03.400 --> 0:12:05.520 I don't know how you feel how it should be, 0:12:05.559 --> 0:12:08.080 but like, in my opinion, the PGA Tour has to 0:12:08.120 --> 0:12:11.520 be scaled down to like a twenty five event schedule, 0:12:12.160 --> 0:12:15.600 just the best, the best, almost every top player would 0:12:15.600 --> 0:12:17.520 be playing because it's not too heavy of a workload 0:12:17.960 --> 0:12:20.680 you think you would have. You would borrow some of 0:12:20.720 --> 0:12:24.480 the European Tour's best events and incorporate them into kind 0:12:24.480 --> 0:12:27.800 of this worldwide schedule. You would have some element of 0:12:27.880 --> 0:12:31.080 team golf sprinkled throughout the year, similar to what the 0:12:31.200 --> 0:12:34.360 Ramcode series is for the l E t That is 0:12:34.600 --> 0:12:37.880 potentially a way that you could get a return, right 0:12:38.320 --> 0:12:44.240 you have you have companies that either the own the 0:12:44.280 --> 0:12:47.200 teams or invest in the teams, Like, that's a great. 0:12:46.880 --> 0:12:48.000 Way to do it. 0:12:48.520 --> 0:12:52.360 So that is what you know, pieing the sky stuff 0:12:52.360 --> 0:12:55.559 the PG Tour should look like. But those are really 0:12:55.600 --> 0:13:01.760 difficult decisions to make. Like, there are clearity charities who 0:13:01.760 --> 0:13:04.080 are involved here. There are sponsors who want to put 0:13:04.080 --> 0:13:06.839 on a PGA Tour event. Right they're willing to pooney 0:13:06.920 --> 0:13:09.800 up eight nine, ten million dollars to put on a 0:13:09.840 --> 0:13:12.439 regular PGA Tour event. But if you're j Monahan or 0:13:12.480 --> 0:13:15.360 you're Tiger Woods and you're saying, no thanks, keep it. 0:13:15.400 --> 0:13:17.880 We're good here and we're just going to scale. 0:13:17.640 --> 0:13:20.840 Down the schedule, it's it's hard to imagine they could 0:13:20.840 --> 0:13:23.120 get to that place, even though I think that's the 0:13:23.160 --> 0:13:25.800 place that they eventually need to get to. 0:13:26.320 --> 0:13:30.440 Yeah, I agree with that sentiment, and I think the 0:13:30.559 --> 0:13:34.360 reason that you take on you know, it's insane to 0:13:34.400 --> 0:13:36.520 be talking about this, the reason you take on a 0:13:36.559 --> 0:13:41.040 couple billion dollars is that so you can say, hey, 0:13:41.040 --> 0:13:44.960 we're rethinking our broadcast, we're rethinking where we go with 0:13:45.000 --> 0:13:49.200 our tournaments, we're rethinking our entire structure of this of 0:13:49.240 --> 0:13:52.160 this tour, and we're doing that because we have enough 0:13:52.200 --> 0:13:55.640 money in the bank to do whatever we want. Like 0:13:55.880 --> 0:13:59.120 this is effectively you take on the money to reset 0:13:59.160 --> 0:14:02.240 the PGA tour as we know it and come out 0:14:02.240 --> 0:14:04.760 with a new structure. It is not This is not 0:14:04.920 --> 0:14:09.560 like a put a band aid on the situation, like, hey, 0:14:09.559 --> 0:14:11.240 we got a bunch of money in and we're going 0:14:11.320 --> 0:14:14.400 to redistribute it to all the players. That's not what's happening. 0:14:14.440 --> 0:14:17.480 And I think there's like some belief on tour that that's 0:14:17.440 --> 0:14:18.280 what's happening. 0:14:18.360 --> 0:14:21.800 Right, So just like just like making the just like 0:14:21.840 --> 0:14:24.200 making the pebble event like a thirty million dollar person 0:14:24.240 --> 0:14:27.640 like that's that. That doesn't that doesn't do anything. Like 0:14:27.680 --> 0:14:29.400 you have the exact same players you're going to have, 0:14:29.440 --> 0:14:32.280 regardless they're just getting paid just a boatload more. 0:14:32.680 --> 0:14:34.880 That's not that's not what these like, that's not what 0:14:34.880 --> 0:14:38.160 a private equity company is interested in. Right, they are interesting, 0:14:38.200 --> 0:14:40.200 I agree, just paying the players for. 0:14:40.840 --> 0:14:43.320 And making the same more entertaining product. The question is 0:14:43.320 --> 0:14:44.760 how do you get there? And do you have the 0:14:44.840 --> 0:14:47.800 right people on the board with that sort of vision 0:14:47.800 --> 0:14:48.360 who can do it? 0:14:48.560 --> 0:14:49.040 Yeah, and I. 0:14:49.360 --> 0:14:53.120 Agree, Like to me, it doesn't it doesn't make sense 0:14:53.160 --> 0:14:56.560 that there's forty five or forty seven whatever the exact 0:14:56.640 --> 0:15:00.200 number of events there are, right, It's just you know, 0:15:00.280 --> 0:15:02.040 if I turn on the TV, and I think, like 0:15:02.200 --> 0:15:05.880 Rory's Rory's said this a lot of times, like if 0:15:05.920 --> 0:15:09.520 I turn on the TV. It was particularly like after Delaware, 0:15:09.680 --> 0:15:14.200 like I should know that Rory Jordan Speith, Uh, you know, 0:15:14.280 --> 0:15:19.520 Patrick Cantley, Xanderschoffley, John Rahm, Scottie Scheffler, I should know 0:15:19.800 --> 0:15:22.840 every time I turn on PGA Tour Golf, those are 0:15:22.880 --> 0:15:27.120 the guys playing, right, and you turn it on, you 0:15:27.120 --> 0:15:30.920 know at r SM lovely event, Right, r SM lovely event. 0:15:31.280 --> 0:15:34.040 Super convenient for guys, But it's like, who am I watching? 0:15:34.160 --> 0:15:36.320 Like this is and this is like kind of the 0:15:37.280 --> 0:15:42.440 it'd be like if they if they televise you know, uh, 0:15:42.840 --> 0:15:46.560 Canadian Football League games as NFL games. 0:15:46.280 --> 0:15:49.600 They do, like well they they do? They do you 0:15:49.640 --> 0:15:51.320 televise those I'm saying, I'm. 0:15:51.200 --> 0:15:53.160 Saying like it. But it was when you went on 0:15:53.200 --> 0:15:56.360 your TV guide it said NFL football and you're like, oh, 0:15:56.600 --> 0:15:59.240 NFL football and you clicked on it, and then it's 0:15:59.280 --> 0:16:04.080 the Canadian Ball League, right. Like That's so I think 0:16:04.160 --> 0:16:07.360 like in terms of how you get there, the Worldwide 0:16:07.360 --> 0:16:10.520 Tour makes a lot of sense, right, Like the markets 0:16:10.840 --> 0:16:13.480 that you should be going to are the big markets 0:16:13.600 --> 0:16:17.560 and are there twenty five massive markets across the world 0:16:18.120 --> 0:16:21.360 that would that can pay up for a big event? 0:16:22.040 --> 0:16:25.480 And could it be a real schedule that you go to. 0:16:25.880 --> 0:16:28.000 I think like one of the things that's super interesting 0:16:28.080 --> 0:16:30.200 that you talked about is like the idea of cities 0:16:30.240 --> 0:16:36.280 and franchises and teams. Obviously Live you know is doing 0:16:36.360 --> 0:16:40.080 the team thing, but the Joe Ogilvy was on on 0:16:40.120 --> 0:16:42.320 this podcast and he talked about the idea of like 0:16:42.960 --> 0:16:47.760 cities having franchises, like the franchise tournament and you have 0:16:47.800 --> 0:16:51.480 a tournament course in your city, and it's like everything's 0:16:51.520 --> 0:16:55.240 built around this, right, And that's like you start to 0:16:55.240 --> 0:16:57.880 build more equity, right, Like the pros play this course 0:16:57.960 --> 0:17:00.920 once a year. Everybody knows thet It's kind of like 0:17:01.000 --> 0:17:04.000 becomes like the F one. You start to hear these 0:17:04.080 --> 0:17:06.040 like the F one fans. I'm not like a big 0:17:06.119 --> 0:17:08.239 F one person, but I like I kind of pay 0:17:08.280 --> 0:17:11.320 attention to it. But it's like, oh, they're going to 0:17:11.320 --> 0:17:15.040 to this city that tracks like this, it's super favors this, 0:17:15.240 --> 0:17:18.199 Like you know, all of a sudden you start to 0:17:18.280 --> 0:17:23.440 build like value more value in these tournaments. Then it's 0:17:23.520 --> 0:17:26.480 just like the like right now, it's kind of crazy right, 0:17:26.600 --> 0:17:30.159 Like it's like it's the RSM Classic right, Like what 0:17:31.040 --> 0:17:33.119 you know the sponsor is getting value for that, but 0:17:33.240 --> 0:17:35.600 like what value is the PGA tour getting for that? 0:17:35.720 --> 0:17:38.640 Like they they don't have an identity. This sponsor changes. 0:17:39.080 --> 0:17:41.080 It's like the NAPA event, I don't even you know, 0:17:41.119 --> 0:17:43.439 it's like is it the Fortinet still it was the 0:17:43.480 --> 0:17:48.240 safe Way, it was the Fries Like you are doing 0:17:48.280 --> 0:17:51.800 your brand disservice, like when you have all these changes, right, 0:17:51.920 --> 0:17:54.719 Like imagine if like you know, the University of Georgia 0:17:54.760 --> 0:17:57.400 Bulldogs like change in their name every three years because 0:17:57.440 --> 0:18:00.280 they have sponsor change, right, and I think think this 0:18:00.359 --> 0:18:03.159 is the thing with this opportunity is it's resetting the 0:18:03.160 --> 0:18:06.640 whole deck and it's you know, I think like as 0:18:06.680 --> 0:18:08.760 a golf fan, the last couple of years have been 0:18:08.800 --> 0:18:13.960 really hard for golf fans because of like everything going on. 0:18:14.520 --> 0:18:18.119 I do think like this this framework thing is super 0:18:18.960 --> 0:18:22.640 probably a little bit annoying, could be a little bit boring. 0:18:22.720 --> 0:18:25.040 I think that like at the end of the day, 0:18:25.040 --> 0:18:29.160 it's very exciting because you could get when the dust settles, 0:18:29.240 --> 0:18:33.200 end up with like a way better version of pro 0:18:33.280 --> 0:18:43.960 golf than we've ever had. 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They want to dominate. They said, if we 0:20:59.640 --> 0:21:01.320 got sponsors who want to put up the money, like, 0:21:01.320 --> 0:21:02.800 we're going to have a tournament. If they don't play 0:21:02.800 --> 0:21:05.040 on the PGA Tour, they're going to go play somewhere else, 0:21:05.080 --> 0:21:08.320 whether it's in Europe, whether it's in Africa, whether it's Australia, 0:21:08.359 --> 0:21:09.879 whatever the case may be, and so you might as 0:21:09.880 --> 0:21:12.240 well put on a tournament. Their ethos has always been 0:21:12.320 --> 0:21:15.560 to cater to the members of the pg Tour. Now 0:21:15.680 --> 0:21:19.119 we've started to see that shift a little bit in 0:21:19.160 --> 0:21:22.600 recent years, right by catering to the top fifty whatever 0:21:22.640 --> 0:21:26.800 it may be, with these signature events. It just they 0:21:26.880 --> 0:21:30.160 need to lean into it, like the PGA Tour should 0:21:30.200 --> 0:21:35.560 be basically the elitist golfer, like the absolute best golfers 0:21:36.200 --> 0:21:39.280 in the world, whatever that number is, whether it's seventy five, 0:21:39.680 --> 0:21:42.800 whether it's one hundred, and they play these twenty five events, 0:21:42.960 --> 0:21:45.160 and they play them around the world, and they're playing 0:21:45.160 --> 0:21:48.240 for a lot of money. And I do think the 0:21:48.280 --> 0:21:52.120 team element, Like did you hear the Jay Monahan CNBC 0:21:52.280 --> 0:21:57.640 spot on Wednesday, Like he was talking not if they're 0:21:57.640 --> 0:22:01.240 going to get a deal done with PIFF when and 0:22:01.320 --> 0:22:03.359