WEBVTT - The Seasoned Lawry’s Episode 0:00:09.080 --> 0:00:11.320 Hello, and welcome to save your prediction of iHeartRadio. I'm 0:00:11.320 --> 0:00:13.680 Annie Reason and I'm Lauren Vogelbaum, and today we have 0:00:13.680 --> 0:00:19.079 an episode for you about Lowry's Yes, the seasoned salt 0:00:19.280 --> 0:00:24.640 and the restaurant. It's both. I didn't really realize this, 0:00:25.000 --> 0:00:26.600 but it is very much both. 0:00:27.720 --> 0:00:30.200 I didn't realize it either. I didn't know about the restaurant, 0:00:30.480 --> 0:00:34.840 so this was a fun one. I learned a lot 0:00:35.120 --> 0:00:40.880 me too. Yes, yes, genuinely really fun. Like, yes, genuinely 0:00:40.960 --> 0:00:45.360 really fun. Opened up a lot of rabbit holes as always. 0:00:46.280 --> 0:00:49.320 But was there any particular reason this was on your mind? 0:00:49.360 --> 0:00:49.680 Lauren? 0:00:50.320 --> 0:00:50.479 Oh? 0:00:50.720 --> 0:00:52.920 Was there? I should be better prepared for this question. 0:00:54.280 --> 0:00:56.640 I love that you're not. It's great. I think it 0:00:56.720 --> 0:01:01.960 had been on my list for a while as one 0:01:02.000 --> 0:01:06.720 of those things that I kind of sometimes my episode 0:01:06.760 --> 0:01:10.920 topic selection process involves like going to my kitchen cabinets 0:01:11.480 --> 0:01:15.199 and digging through them and seeing what brands we haven't 0:01:15.240 --> 0:01:18.600 talked about yet, and I strongly suspect this was one 0:01:18.600 --> 0:01:23.520 of those, but who knows. It is also, you know, 0:01:23.640 --> 0:01:27.479 like grilling season here in the United States and Lowry 0:01:27.560 --> 0:01:33.959 Season salt is a very popular addition to grilled proteins, 0:01:34.160 --> 0:01:38.360 so yeah, and all kinds of things and everything else. 0:01:39.640 --> 0:01:42.320 Yes, as we were doing this research, I looked in 0:01:42.400 --> 0:01:46.440 my own cabinets as well, and I do have some Lowy's. 0:01:47.080 --> 0:01:47.600 I think I have. 0:01:48.600 --> 0:01:52.240 Womon pepper Okay, yeah, it wasn't the original flavor. 0:01:52.280 --> 0:01:56.840 I have some other interesting huh. Yeah. Yes, Oh. 0:01:56.960 --> 0:02:00.400 I would love listeners write in about you'll look in 0:02:00.480 --> 0:02:02.640 your own dabit and see what you have. 0:02:03.200 --> 0:02:06.120 Oh yeah, yeah, yeah. And I'm positive that some of 0:02:06.160 --> 0:02:12.200 y'all already are composing emails, so we're ready looking forward 0:02:12.200 --> 0:02:18.000 to hearing from you. Yes, also unrelated to Lowry's, but 0:02:18.240 --> 0:02:20.880 we do have a bit of an announcement to make. 0:02:22.080 --> 0:02:27.440 So there is a PRX Podcast Creator Summit, which is 0:02:27.639 --> 0:02:33.600 an ongoing series of podcast conventions for creators to get 0:02:33.600 --> 0:02:36.639 together and kind of talk about how to do like 0:02:36.639 --> 0:02:39.680 like like what what the podcasting field is like, and 0:02:39.720 --> 0:02:42.080 how to make one and put it out there and 0:02:42.120 --> 0:02:45.760 you know, the entire creative process. And it's coming to 0:02:45.800 --> 0:02:49.320 Atlanta in July, and they got in touch with us 0:02:49.320 --> 0:02:52.600 and asked us to come do a panel about food podcasting. 0:02:53.720 --> 0:02:57.840 So if you are in the Atlanta area and would 0:02:57.880 --> 0:03:00.480 like to come see us talk to some they're really 0:03:00.520 --> 0:03:06.440 cool humans, possibly cooler than us humans about food podcasting 0:03:07.720 --> 0:03:11.040 that is happening on July thirtieth from seven to nine 0:03:11.080 --> 0:03:14.840 pm here in Atlanta. The panel is called Feeding the 0:03:14.880 --> 0:03:21.520 Culture telling Atlanta's Food Stories. So yes, definitely come check 0:03:21.560 --> 0:03:24.000 it out. And they have a lot of other content. 0:03:24.400 --> 0:03:26.359 Oh yeah, so much programming. I think I think it's 0:03:26.360 --> 0:03:30.880 going to be super cool. Yes, I do too, So yes, 0:03:31.080 --> 0:03:36.120 let us know if you're coming. Oh yeah, yeah, yeah, 0:03:36.160 --> 0:03:39.720 but okay, yeah, So back to back to Lowri's. For 0:03:40.120 --> 0:03:44.080 other related topics, you can definitely see are McCormick episode. 0:03:44.800 --> 0:03:47.240 This one reminded me a little bit of Stofers as 0:03:47.280 --> 0:03:50.440 well in terms of brands that I didn't know had 0:03:50.560 --> 0:03:52.960 a bustling restaurant industry. 0:03:54.800 --> 0:04:01.160 Yes, that's true, you're right, I forgot about that. But 0:04:01.440 --> 0:04:07.240 I guess this does bring us to our question. Sure, yes, Lowries, 0:04:09.760 --> 0:04:10.320 what is it? 0:04:11.200 --> 0:04:15.840 Well, Lowy's is a brand of seasonings that originated in 0:04:15.920 --> 0:04:19.360 a steakhouse by the name of Lowy's The Prime Rib. 0:04:21.560 --> 0:04:24.039 The seasonings and the restaurants are two different companies. Now 0:04:24.120 --> 0:04:26.400 we're going to be talking about both of them. So 0:04:26.560 --> 0:04:31.719 the Prime Rib is a place that literally only served 0:04:31.800 --> 0:04:35.559 prime rib as an entree only entree on their menu 0:04:35.640 --> 0:04:41.880 for fifty five years. Yep. It's a very old fashioned 0:04:41.960 --> 0:04:47.280 white tablecloth everything table side, kind of like theatrical dining experience. 0:04:49.000 --> 0:04:51.880 And they created the original seasoning to go on their 0:04:52.000 --> 0:04:55.880 prime rib but also their salads and sides. That original 0:04:55.920 --> 0:05:00.000 seasoning is a seasoned salt blend made up of salt, sugar, peprika, 0:05:00.240 --> 0:05:03.839 celery seed, turmeric, onion, and garlic, a few things for 0:05:03.920 --> 0:05:06.880 texture and or to prevent caking, and smaller amounts of 0:05:06.920 --> 0:05:09.680 a few other herbs and spices like basil, for example. 0:05:11.080 --> 0:05:15.320 And people will use this seasoning on anything and everything 0:05:15.880 --> 0:05:18.719 as a dry rub on proteins of whatever kind, on 0:05:19.000 --> 0:05:22.520 vegetables or potatoes or casseroles in the flour dredge for 0:05:22.600 --> 0:05:26.440 breaded fried foods, as a table seasoning for things that 0:05:26.480 --> 0:05:30.960 we're not cooked with it to begin with. It is 0:05:31.120 --> 0:05:34.719 very popular, if perhaps considered like a little bit basic 0:05:35.120 --> 0:05:40.039 in these are modern times. It's a really pretty orange 0:05:40.080 --> 0:05:42.800 color from the paprika, and it's just it's a good 0:05:42.839 --> 0:05:46.719 balance of like salty, sweet, heady savory. So it adds 0:05:46.839 --> 0:05:50.760 just like a nice little zing but not too much 0:05:50.839 --> 0:05:53.880 zing to whatever you're making or eating. 0:05:56.000 --> 0:06:00.480 Yeah, it's really pleasant. It's like a nice Yeah, it's 0:06:00.520 --> 0:06:04.200 so good. Yeah, kind of easy, you know what. I 0:06:04.279 --> 0:06:06.479 just want to give this a little bit more flavor. 0:06:06.600 --> 0:06:08.880 Yeah, yeah, I don't want to think about it too hard. 0:06:08.880 --> 0:06:10.280 I just want to shake something on it. Oh, I've 0:06:10.279 --> 0:06:14.880 done that. Great, let's go. And I forgot to write 0:06:14.920 --> 0:06:19.200 a little bit of poetic thing into here, and we 0:06:19.320 --> 0:06:21.360 just got a lot of Supreme Court cases in this morning, 0:06:21.400 --> 0:06:24.440 so I'm just going to keep going. I'm not sorry 0:06:24.440 --> 0:06:28.200 about it, y'all. Well, we'll come back and be poetic 0:06:28.240 --> 0:06:34.839 about something else later. A heck all right. So Lowry's 0:06:34.880 --> 0:06:38.960 Restaurants is a family owned group that currently operates and 0:06:39.160 --> 0:06:43.600 or licenses fourteen restaurants, all beef heavy in the United 0:06:43.640 --> 0:06:47.520 States and internationally. Like literally every single one of them 0:06:47.520 --> 0:06:52.000 features Prime Rib. This is sort of a theme. The 0:06:52.920 --> 0:06:57.000 Prime Rib flagship location is in Beverly Hills. There's one 0:06:57.000 --> 0:07:00.960 in Vegas. They do have other entrees now, like lamb chops, 0:07:01.000 --> 0:07:06.040 lobster tails, salmon rockefeller, even a cauliflower steak or other 0:07:06.279 --> 0:07:11.760 seasonal vegetarian offering. They offer apps like shrimp cocktail or 0:07:11.800 --> 0:07:17.200 steak tartar or lobster bisk Sides like creamed corn, creamed spinach, 0:07:17.400 --> 0:07:21.560 baked potatoes, mashed potatoes, and gravy, maybe a grilled asparagus. 0:07:23.120 --> 0:07:25.760 The baked potatoes are dressed table side with toppings like 0:07:25.800 --> 0:07:28.720 bacon bits and shives and sour cream and butter. The 0:07:28.800 --> 0:07:32.680 basic salad, which is lettuce and chopped eck and croutons, 0:07:32.960 --> 0:07:36.480 maybe with other vegs added in, It is also mixed 0:07:36.520 --> 0:07:42.480 table side, like in this specific nested bowl setup. It's 0:07:42.520 --> 0:07:44.720 called the spinning salad, And so it's a nested bowl 0:07:44.760 --> 0:07:47.320 set up. They've got crushed ice in the outer bowl 0:07:47.640 --> 0:07:50.960 and the server will spin the inner bowl real fast 0:07:51.280 --> 0:07:54.960 to like distribute the vinegarette and chill the salad. It's 0:07:54.960 --> 0:07:58.920 a whole thing. But yeah, just like really classic mid 0:07:58.960 --> 0:08:04.120 twentieth century American steakhouse kind of situation. They also have 0:08:04.240 --> 0:08:07.520 locations of the Prime Rib in nine or ten real 0:08:07.600 --> 0:08:11.200 swanky neighborhoods and cities around East and Southeast Asia, with 0:08:11.440 --> 0:08:16.320 like the same table side carts and the same staff 0:08:16.440 --> 0:08:21.720 uniforms and mostly all the same menu items, which at 0:08:21.720 --> 0:08:23.880 a certain point is wild to me. 0:08:27.240 --> 0:08:32.320 Yeah, yeah, but they are definitely the restaurant that gives 0:08:32.600 --> 0:08:35.000 a restaurant that gives that vibe of this. 0:08:34.840 --> 0:08:39.640 Is the experience. Yes, yeah, this is what it is. Oh, yes, 0:08:40.400 --> 0:08:44.000 we're going to talk a lot about that, but probably 0:08:44.040 --> 0:08:47.920 more humans are familiar with the seasoning. The brand is 0:08:48.000 --> 0:08:52.080 now owned by McCormick and Company. And yeah, that original 0:08:52.200 --> 0:08:55.080 blend also has a low sodium version and a version 0:08:55.080 --> 0:08:58.880 with black pepper added. The brand does have other seasoning 0:08:58.920 --> 0:09:02.160 blends like a garb like salt lemon pepper, Jerk Seasoning, 0:09:02.320 --> 0:09:07.640 Cajun Seasoning, Nashville Hot seasoning mixes for things like tacos, chili, 0:09:07.720 --> 0:09:11.280 spaghetti sauce, and Sloppy Joe's, plus a line of bottled 0:09:11.520 --> 0:09:14.560 sauces and or marinades like a like a honey taraiaki 0:09:14.679 --> 0:09:18.080 and a Cuban style mahome. There's also a few like 0:09:18.360 --> 0:09:21.440 just straight up spices under the Lowry's label, like you 0:09:21.480 --> 0:09:26.320 know Bay leaves. Here's some Cuban. Yeah. There's one blend 0:09:26.400 --> 0:09:29.839 name that I find a little bit aggressive. It's called 0:09:30.080 --> 0:09:35.840 Total Seasoning. Oh no, I mean it's just like garlic 0:09:35.840 --> 0:09:39.400 and onion and like a Regino Parsley's Lantro extract. But 0:09:40.600 --> 0:09:48.679 total seasoning, I mean emphasis added. But yes, I think 0:09:48.720 --> 0:09:51.280 they probably wanted to be there. I think you're correct. 0:09:55.360 --> 0:09:57.559 I will say that you can definitely make your own 0:09:57.600 --> 0:10:01.280 seasoning blends at home, and there are many do recipes 0:10:01.320 --> 0:10:04.280 out there if you want to look them up. 0:10:04.440 --> 0:10:10.319 But yeah, yes, this is something I sometimes encounter because 0:10:10.320 --> 0:10:12.840 I just grew up. You know, you reach for like 0:10:13.320 --> 0:10:15.920 Chinese fi spies, for example, and I find so many 0:10:15.920 --> 0:10:17.440 recipes that are like, you can just make that. 0:10:17.600 --> 0:10:19.439 If you don't have it, do you have these things? 0:10:19.480 --> 0:10:22.560 You probably have these other things. Yeah, you can make it. 0:10:23.200 --> 0:10:29.280 But anyway, what about the nutrition. Okay, don't eat brands, 0:10:30.160 --> 0:10:36.920 don't brands, steakhouse experiences like the Prime Rib, do Countess treats. 0:10:40.240 --> 0:10:43.439 Don't worry too hard about salt unless that is specifically 0:10:43.520 --> 0:10:47.120 a thing that like your personal health or family history 0:10:47.160 --> 0:10:50.800 tell you that you should worry about. There was an 0:10:50.800 --> 0:10:53.760 over emphasis for a long time, I think on worrying 0:10:54.000 --> 0:10:58.839 about salt in the United States, like drink water for sure. 0:11:00.000 --> 0:11:06.520 But you know, yeah, yeah, if you're worried about it, 0:11:06.840 --> 0:11:09.880 yeah yeah, a medical professional. 0:11:09.440 --> 0:11:11.920 Yeah absolutely, And you know, and if it's a thing 0:11:11.920 --> 0:11:13.640 that you do need to be worried about, then yeah, 0:11:13.679 --> 0:11:15.920 maybe make your own at home that doesn't contain salt. 0:11:16.080 --> 0:11:19.760 I don't know. I did want to put in here, 0:11:19.840 --> 0:11:22.240 And this is one of many side quests that, like, 0:11:22.440 --> 0:11:25.520 I argued with myself about including, but I found this 0:11:25.559 --> 0:11:29.080 so interesting that I wanted to say it out loud. So, Okay, 0:11:30.080 --> 0:11:32.440 in the United States, you don't have to list all 0:11:32.440 --> 0:11:34.920 of the ingredients in a packaged food if they're in 0:11:35.000 --> 0:11:38.600 there in small enough amounts and or if they can 0:11:38.640 --> 0:11:45.120 be lumped under certain terms like spices or natural flavors. 0:11:45.160 --> 0:11:49.160 And it seems that Lowerries will not post a list 0:11:49.280 --> 0:11:53.320 of everything that it contains, but if you ask a 0:11:53.360 --> 0:11:59.160 specific question on the McCormick's product page for Lowries, they 0:11:59.240 --> 0:12:04.800 will answer. That is why I specifically listed basil in 0:12:04.840 --> 0:12:07.520 the description above that is not on their ingredients list. 0:12:08.559 --> 0:12:12.240 And I can furthermore tell you that Lowry's Seasoned Salt 0:12:12.240 --> 0:12:17.280 does not contain tomatoes, mustard, or yeast extract. It's also 0:12:17.400 --> 0:12:18.319 suitable for vegans. 0:12:20.679 --> 0:12:28.800 That's interesting, Okay, Yeah, I mean I like that they respond, 0:12:29.000 --> 0:12:29.760 But you know. 0:12:29.880 --> 0:12:36.640 Oh, I love prompt and decisive customer service so much. Yeah. 0:12:36.760 --> 0:12:38.920 I think that's why I made this note because I 0:12:38.960 --> 0:12:42.680 was like, ooh, this is thorough customer service. 0:12:45.040 --> 0:12:50.040 Yeah, yeah, probably don't want anybody, I would hope don't 0:12:50.040 --> 0:12:51.120 want anybody to get sick. 0:12:51.200 --> 0:12:53.120 Oh sure, no. And that's exactly the thing, you know, 0:12:53.200 --> 0:12:55.679 like like people are writing in based on like specific 0:12:55.760 --> 0:12:58.000 food allergies or like you know, alpha gl syndrome or 0:12:58.040 --> 0:13:02.280 something like that, and so so, so it's really cool 0:13:02.280 --> 0:13:06.640 that they respond, yes, very well, we do have some 0:13:06.720 --> 0:13:13.240 numbers for you. Okay. So Lowry's, the Prime Rib restaurant, 0:13:13.760 --> 0:13:18.480 has served over ten million pounds of beef over its 0:13:18.520 --> 0:13:25.520 eighty plus years of service every month. Every month they 0:13:25.600 --> 0:13:29.760 serve an average of eleven thousand, six hundred and fifty 0:13:29.840 --> 0:13:36.000 pounds of potatoes if you consider both mashed and baked. 0:13:38.920 --> 0:13:43.880 Oh my, you can order twenty two ounce steaks there. 0:13:45.240 --> 0:13:48.480 They come in sizes up to twenty two ish ounces. 0:13:50.000 --> 0:13:53.839 I've seen up to twenty four at some locations or 0:13:53.880 --> 0:13:59.600 at some points in the past. Those two ounces. It's 0:13:59.600 --> 0:14:07.600 still is that yes, yes, wow. And the restaurant side 0:14:07.640 --> 0:14:10.920 of the business is now a fourth generation, family owned 0:14:12.679 --> 0:14:17.520 and full of personalities. I adore it out in La 0:14:17.880 --> 0:14:21.440 You used to be able to tour the Lowry's seasoning factory, 0:14:21.520 --> 0:14:25.080 and at its peak they hosted about fifty thousand visitors 0:14:25.080 --> 0:14:31.960 a year. On the seasoning side, because the seasoning brand 0:14:32.080 --> 0:14:36.840 is now owned by McCormick, you can obtain Lowry seasoned 0:14:36.840 --> 0:14:42.560 salt in a one hundred and eighty pound drum. That's 0:14:42.640 --> 0:14:48.560 like eighty kilos. That is, that's if I were to 0:14:48.600 --> 0:14:51.320 turn into a pillar of season salt, that would be 0:14:51.400 --> 0:14:56.360 more than one Lauren pillar worth of salt. 0:15:00.360 --> 0:15:03.480 Yeah, yeah, that's a lot. I mean again, my brain 0:15:03.560 --> 0:15:12.920 is blue screening a little bit. Well, we do have 0:15:13.040 --> 0:15:14.160 quite the history for you. 0:15:14.360 --> 0:15:17.560 Oh we do. I'm so excited. Okay, Yes, we're going 0:15:17.600 --> 0:15:19.000 to get into that as soon as we get back 0:15:19.040 --> 0:15:26.320 from a quick break for a word from our sponsors, 0:15:30.560 --> 0:15:31.040 and we're back. 0:15:31.040 --> 0:15:35.000 Thank you sponsor, Yes, thank you. Okay, So yes. The 0:15:35.120 --> 0:15:38.200 history of Lowry's is a fascinating one, and it starts 0:15:38.200 --> 0:15:41.400 in nineteen thirty eight in Beverly Hills, Los Angeles, with 0:15:41.520 --> 0:15:45.160 the opening of a very pash restaurant called Lowry's Prime Rib. 0:15:45.880 --> 0:15:48.920 It was the brainchild of business partners and brothers in law, 0:15:49.040 --> 0:15:53.520 Lawrence Frank and Walter Van de Camp. They served one thing, 0:15:54.360 --> 0:15:58.480 Prime Rib with sides. It was meant to be a 0:15:58.520 --> 0:16:01.720 whole production too, and it was. It was served off 0:16:01.720 --> 0:16:05.120 of gleaming silver carts tableside as the meat was heated 0:16:05.160 --> 0:16:10.120 from underneath by hot coals. When full, these carts could 0:16:10.200 --> 0:16:13.640 weigh up to nine hundred pounds about four hundred and 0:16:13.720 --> 0:16:17.920 eight kilos, heavy enough that the floor needed to be 0:16:18.000 --> 0:16:24.760 reinforced with asphalt. The size included classics like cream spinach 0:16:24.880 --> 0:16:26.400 and creamed corn. 0:16:26.680 --> 0:16:29.800 Which arrived on the cart along with the beef and 0:16:29.880 --> 0:16:33.840 the prime rib. Dinner included mashed potatoes and gravy Yorkshire 0:16:33.880 --> 0:16:36.840 pudding which is like a sort of custardy popover bread, 0:16:37.720 --> 0:16:42.760 a creamy horse bradish sauce, and that spun salad. And 0:16:43.040 --> 0:16:48.000 the price at the time a dollar twenty five. That's 0:16:48.040 --> 0:16:51.280 around twenty eight bucks in today's money, accounting for inflation, 0:16:51.920 --> 0:16:55.840 which is still like a pretty awesome deal. You can 0:16:56.080 --> 0:16:59.920 order the same thing from the same carts to this day, 0:17:01.120 --> 0:17:02.720 but I will say it costs a bunch more than 0:17:02.720 --> 0:17:04.920 twenty eight bucks. Yes it does. 0:17:06.119 --> 0:17:10.040 Those cards, however, they were not so cheap, hmm. The 0:17:10.040 --> 0:17:12.960 stainlessteel carts were designed in house, and the first two 0:17:13.000 --> 0:17:17.440 alone represented twenty percent of their initial capital investment. 0:17:17.920 --> 0:17:20.160 I will say, like, if you've never been to this place, 0:17:20.200 --> 0:17:23.040 if you've never seen photographs from it. The carts are 0:17:23.359 --> 0:17:25.080 like it's not just it's not like just like a 0:17:25.080 --> 0:17:28.040 little serving trolley like it is this it looks kind 0:17:28.040 --> 0:17:30.280 of like a like one of those streamliners. Like it's 0:17:30.359 --> 0:17:35.359 it's like this very art deco just huge thing because 0:17:35.359 --> 0:17:38.840 they've got an entire rack of prime rib inside of it. 0:17:38.920 --> 0:17:41.919 And when they roll up, the server asks you what 0:17:42.000 --> 0:17:44.439 specific cut of meat you would like and proceeds to 0:17:44.560 --> 0:17:47.600 carve it off for you or I'm sorry, the carver, 0:17:47.800 --> 0:17:50.479 not the server. Those are two different jobs, as I learned. 0:17:51.600 --> 0:17:55.399 Yes we're speaking of okay, yeah, yeah, okay. So the 0:17:55.480 --> 0:17:58.800 restaurant also makes other claims like being responsible for the 0:17:58.840 --> 0:18:02.480 doggie bag and valet parking, which if so, I really 0:18:02.480 --> 0:18:08.480 don't like valet parking. But and they only hired women servers, 0:18:08.760 --> 0:18:11.400 and the servers had specific outfit. 0:18:12.040 --> 0:18:15.159 Yeah, it's a uniform. It's this like kind of like 0:18:15.280 --> 0:18:19.320 late eighteen hundreds inspired English made type uniform, not like 0:18:19.359 --> 0:18:22.480 sexy maid like normal maide. It's like a it's like 0:18:22.480 --> 0:18:25.399 a brown dress trimmed with like with like white cuffs 0:18:25.440 --> 0:18:28.840 and collar and like a starched white apron and little 0:18:28.880 --> 0:18:35.359 starched hat. Situation Yeah, the table side meat carvers can 0:18:35.440 --> 0:18:39.600 be and usually are dudes. They wear like white chef 0:18:39.640 --> 0:18:43.280 type uniforms with white gloves and a gold medallion on 0:18:43.359 --> 0:18:49.480 like a big red piece of THI fabric, which signifies 0:18:49.560 --> 0:18:52.240 that they have been through the carver training, which these 0:18:52.320 --> 0:18:54.320 days takes you six months. 0:18:55.720 --> 0:18:59.159 Yes, they are very A lot of the things they 0:18:59.200 --> 0:19:02.320 have are very specif think about like how high do 0:19:02.359 --> 0:19:04.119 you have to stand aboor the gravy. They have a 0:19:04.160 --> 0:19:11.200 lot of exact procedures. But I mean it seems to 0:19:11.359 --> 0:19:12.080 have worked for them. 0:19:12.160 --> 0:19:18.080 People like it. Yeah, they were inspired partially by like 0:19:18.119 --> 0:19:22.040 this famed nineteenth century English restaurant, Simpson's in the Strand, 0:19:22.480 --> 0:19:25.520 which is famed for roast meats, carved tableside and other 0:19:25.760 --> 0:19:27.240 marks of classic service. 0:19:27.480 --> 0:19:34.120 So yes, and until the nineties their menu only changed 0:19:34.160 --> 0:19:37.600 in response to beef rations during World War Two and 0:19:37.640 --> 0:19:40.400 they offered roast turkey in its place. We'll get more 0:19:40.400 --> 0:19:43.360 into that later, Oh yes, we will. The menu changes. 0:19:43.560 --> 0:19:49.560 Oh my goodness. So how does this relate to the seasoning? Well, 0:19:49.600 --> 0:19:52.640 after the prime rob was carved, it needed to be seasoned. 0:19:52.680 --> 0:19:54.440 It was supposed to be seasoned. 0:19:54.280 --> 0:19:55.800 Right right, because it's not the kind of thing that 0:19:55.840 --> 0:19:58.880 you cook with seasoning on it, other than maybe like 0:19:58.880 --> 0:20:00.800 like cooking it on a bed of salt or something. 0:20:01.160 --> 0:20:03.320 Yeah, yes, which I would love to come back to 0:20:03.520 --> 0:20:06.720 because I recently have prime rib and I was like, 0:20:06.760 --> 0:20:10.240 it could use some seasoning, but I feel like it's 0:20:10.320 --> 0:20:13.720 rude in the United States something, so I didn't season it. 0:20:13.760 --> 0:20:14.919 But now I read this and I was like, that 0:20:14.960 --> 0:20:19.720 makes so much sense. Yeah, anyway, all right, so co 0:20:19.840 --> 0:20:23.000 founder of the restaurant, Lawrence Frank, wanted to come up 0:20:23.040 --> 0:20:27.400 with their own seasoning that was more than salt, according 0:20:27.400 --> 0:20:30.120 to his son Richard Frank, for months, he tested out 0:20:30.119 --> 0:20:33.080 a bunch of combinations of herbs and spices until he 0:20:33.160 --> 0:20:35.959 arrived at something that he liked. It worked well, not 0:20:36.040 --> 0:20:39.119 just for the prime rib, but also the sides. This 0:20:39.240 --> 0:20:43.919 original mixture contained onion, garlic, paprika, turmeric, salt, and sugar 0:20:44.080 --> 0:20:46.639 and was placed on all the tables next to the 0:20:46.680 --> 0:20:47.359 salt and pepper. 0:20:48.040 --> 0:20:52.240 Yeah, it apparently contained seventeen herbs and spices and write 0:20:52.280 --> 0:20:54.679 like the servers like tossed it with the salads and 0:20:54.760 --> 0:20:57.760 we're told to suggest it for everything. 0:20:58.760 --> 0:21:01.440 Yes, And the customers really liked it, and they started 0:21:01.640 --> 0:21:03.720 kind of pocketing it to take it home with. 0:21:03.720 --> 0:21:08.120 Them, just just like oops and does that shape now yeap. 0:21:10.040 --> 0:21:13.480 However, other sources claim that Frank came up with the 0:21:13.520 --> 0:21:16.760 seasoning first at his in Vandicamp's other restaurant, which also 0:21:16.800 --> 0:21:20.800 still exists, a Scottish tavern called tam O'Shanter, and that 0:21:20.840 --> 0:21:24.080 it was originally used there under the name season all 0:21:24.520 --> 0:21:25.199 spelled with a ze. 0:21:25.520 --> 0:21:28.080 Yeah. Yes, whatever the case. 0:21:28.320 --> 0:21:31.960 This pocketing of their salt gave Richard the idea to 0:21:32.040 --> 0:21:35.679 sell it outside of the restaurant, and I read that 0:21:35.720 --> 0:21:39.160 the first sales were made literally outside of the restaurant, 0:21:39.400 --> 0:21:41.760 like from the back of a World War two jeep. 0:21:44.280 --> 0:21:48.480 Oh wow, you really liked it so so Richard set 0:21:48.560 --> 0:21:51.639 up a separate company to make and distribute this salt, 0:21:51.760 --> 0:21:54.400 and the grocery chain Ralphs became the first major chain 0:21:54.440 --> 0:21:56.880 to start offering it in nineteen thirty eight. 0:21:57.760 --> 0:22:02.320 Yes, the separate company was called logically Lowry's Foods, and 0:22:02.359 --> 0:22:04.919 I read that Ralphs wound up carrying it because the 0:22:04.960 --> 0:22:08.719 buyer for the grocery chain like eight at Lowry's restaurant 0:22:08.760 --> 0:22:10.879 one day and liked the stuff so much that he 0:22:10.920 --> 0:22:16.479 put in an order. But also okay, so like we 0:22:16.560 --> 0:22:20.520 need to point out here that seasoned salt was a 0:22:20.560 --> 0:22:24.119 new concept at the time, Like Lowry's was I believe 0:22:24.240 --> 0:22:27.680 the first commercial brand of seasoned salt on the market. 0:22:28.520 --> 0:22:30.560 Like it was a little bit revolutionary. You know, a 0:22:30.600 --> 0:22:34.000 home cook could buy this one jar of seasoning. You 0:22:34.040 --> 0:22:35.359 don't have to spend a bunch of money on a 0:22:35.359 --> 0:22:37.720 bunch of different spices and like learn how to blend 0:22:37.760 --> 0:22:40.560 them yourself, and it just ritzes up whatever you add 0:22:40.600 --> 0:22:40.760 it to. 0:22:42.680 --> 0:22:46.400 Yeah, and for people who couldn't go to this fancy 0:22:46.440 --> 0:22:49.760 restaurant for what one reason or another, it was nice. 0:22:49.800 --> 0:22:52.159 It was like, okay, we go a little bit of 0:22:52.200 --> 0:22:55.440 accessibility of the of the brand, sure, exactly. 0:22:55.640 --> 0:22:58.920 And they were pretty they were pretty aggressive and advertising. 0:23:00.080 --> 0:23:03.560 Reasoning was an early advertiser in Ebony magazine, for example, 0:23:03.720 --> 0:23:08.000 which first debuted in nineteen forty five. I don't know 0:23:08.040 --> 0:23:10.800 when they first ran the ads, but they said it 0:23:10.800 --> 0:23:11.399 it was early on. 0:23:11.600 --> 0:23:17.640 Yeah. Yeah. In nineteen fifty three, they opened a manufacturing 0:23:17.680 --> 0:23:21.280 plant for Lowry's Foods out a little bit further east 0:23:21.280 --> 0:23:24.000 in La Out on the northeast edge of Allegian Valley. 0:23:24.880 --> 0:23:28.919 It served also as the headquarters for both branches of 0:23:28.960 --> 0:23:32.320 the brand and included like test kitchens and labs and 0:23:32.440 --> 0:23:34.159 the production lines for the spices. 0:23:35.520 --> 0:23:39.600 And then in nineteen fifty nine, the company tapped designing 0:23:39.680 --> 0:23:42.960 legend Saul Bass to design the L logo that is 0:23:42.960 --> 0:23:43.879 still in use today. 0:23:44.600 --> 0:23:47.520 Yeah, like the guy who did the title sequences for 0:23:47.720 --> 0:23:55.000 Vertigo and Psycho. That guy. Yeah. The logo's official name 0:23:55.359 --> 0:24:01.720 is the Fanciful L, which which I think is some 0:24:01.800 --> 0:24:02.840 kind of stage name for me. 0:24:03.680 --> 0:24:08.200 But that's how you should introduce yourself at the podcast 0:24:08.240 --> 0:24:10.800 thing we're doing, the Fanciful OL. 0:24:13.520 --> 0:24:14.280 Uh. Well. 0:24:14.600 --> 0:24:17.600 Uh. It was one of the first seasoning salts sold commercially, 0:24:18.200 --> 0:24:20.520 and it was a real hit all across the US. 0:24:21.440 --> 0:24:24.720 In the seventies, President Nixon enjoyed a snack of cottage 0:24:24.800 --> 0:24:28.080 cheese seasoned with lowries. I have to say a lot 0:24:28.119 --> 0:24:29.720 of stuff I read about this, I couldn't tell if 0:24:29.760 --> 0:24:30.920 people were making fun. 0:24:30.720 --> 0:24:34.119 Of him or not. But hard to say, hard to 0:24:34.160 --> 0:24:37.800 say it, hard to say. Sounds good to me. Yeah, sure, 0:24:37.880 --> 0:24:43.600 that sounds delicious. Uh Okay. Over the years, they expanded 0:24:43.800 --> 0:24:49.520 that La Plant headquarters into this whole thing, this whole 0:24:49.560 --> 0:24:55.919 like mission revival like hacienda themed tourist center where you 0:24:55.960 --> 0:25:00.399 could tour the factory and like buy local Mexican Calie 0:25:00.480 --> 0:25:04.040 themed gifts and Lowry's seasonings and like have like a 0:25:04.080 --> 0:25:07.440 breezy lunch or dinner and drinks out on the garden grounds. 0:25:08.280 --> 0:25:11.480 It was called Lowry's California Center, and by the mid 0:25:11.560 --> 0:25:15.119 nineteen seventies they had like two or three restaurants on site, 0:25:15.640 --> 0:25:19.400 one known for stake Wow. 0:25:19.800 --> 0:25:24.240 All right, stepping back a bit. In nineteen fifty six, 0:25:24.640 --> 0:25:27.320 Lowry's Restaurant kicked off a tradition they called. 0:25:27.119 --> 0:25:29.000 The Beef Bowl. 0:25:29.440 --> 0:25:33.680 Every year before the Rose Bowl, the restaurant invites teams 0:25:33.720 --> 0:25:36.320 playing in the Rose Bowl to dine with them on 0:25:36.400 --> 0:25:37.080 different nights. 0:25:37.840 --> 0:25:40.600 Don't want to calls chaoss by having them on the 0:25:40.640 --> 0:25:41.080 same night. 0:25:42.359 --> 0:25:46.440 It started out as kind of an eating contest predictor 0:25:46.480 --> 0:25:51.240 of who would win, but nowadays there is a per 0:25:51.320 --> 0:25:55.680 person limit on meat portion size. I have to say 0:25:55.720 --> 0:25:59.679 it is still pretty big to my non football playing 0:26:01.400 --> 0:26:05.520 sixteen ounce serving followed by a twelve ounce second helping 0:26:05.760 --> 0:26:06.520 if you would like. 0:26:06.480 --> 0:26:10.440 It, Yeah, yeah, yeah, I would say that. I would 0:26:10.440 --> 0:26:14.359 say that twenty eight ounces is a hefty, hefty portion. 0:26:16.119 --> 0:26:22.120 But yeah, apparently like that's relatively small potatoes or small 0:26:22.400 --> 0:26:26.320 prime beef compared with what some of the players would 0:26:26.320 --> 0:26:29.760