WEBVTT - Bloomberg Businessweek Weekend: December 27th, 2024 

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio news.

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<v Speaker 2>This is Bloomberg Business Week inside from the reporters and

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<v Speaker 2>editors who bring you America's most trusted business magazine, plus

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<v Speaker 2>global business, finance and tech news. The Bloomberg Business Week

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<v Speaker 2>Podcast with Carol Messer and Tim Stenebeck from Bloomberg Radio.

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<v Speaker 3>Hi, everyone, Welcome to a holiday edition of our Bloomberg

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<v Speaker 3>Business Wee Weekend podcast. We hope you had a wonderful

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<v Speaker 3>Christmas and are having a happy Hanukkah and Kwanza. And

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<v Speaker 3>in the spirit of the holiday season, amid the playing

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<v Speaker 3>in the snow or basket in the sun, spending time

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<v Speaker 3>with loved ones, friends, family, you may also find yourself

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<v Speaker 3>with a little bit of time on your hands.

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<v Speaker 4>With that in mind, here's our team's winter reading list,

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<v Speaker 4>courtesy of authors and books featured on a Bloomberg Business

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<v Speaker 4>Week just over the last six months. Everything from America's

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<v Speaker 4>government teacher to the hidden intricacies of zoning, to the

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<v Speaker 4>journalists who took a journey into the heart of American

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<v Speaker 4>democracy and the Mac and Cheese millionaire.

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<v Speaker 3>Yeah, miyamyelm love that we begin with our team's pick.

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<v Speaker 3>It's something we cannot seem to stop talking about this

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<v Speaker 3>year the AI revolution. We've recently dedicated an entire weekend

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<v Speaker 3>podcast and broadcast to artificial intelligence, covering everything from big

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<v Speaker 3>tech's massive gains this year and Part two investments in

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<v Speaker 3>artificial intelligence, to the large sums of energy needed to

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<v Speaker 3>power the data centers doing all the computing required by AI.

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<v Speaker 4>As investors reward companies use of AI, others are ringing

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<v Speaker 4>alarm bells about getting the tech under control before it

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<v Speaker 4>controls US. Doctor Terrence Sanowski is Francis Crickchair at the

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<v Speaker 4>Salk Institute for Biological Studies and Distinguished Professor at the

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<v Speaker 4>University of California at San Diego. He's also President of

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<v Speaker 4>the Neural Information Processing Systems Foundation. His dual expertise in

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<v Speaker 4>AI and neuroscience led him to write the book Chat,

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<v Speaker 4>GPT and the Future of AI, The Deep Language Revolution.

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<v Speaker 5>I think that what's happening right now is really unbelievable

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<v Speaker 5>in terms of the breath and the depth and the excitement,

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<v Speaker 5>and so I was there at the beginning. Jeffrey Hinton

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<v Speaker 5>and I collaborated in the nineteen eighties all the learning

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<v Speaker 5>algorithms that are being used today for these large language

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<v Speaker 5>models and deep learning were developed by US back in

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<v Speaker 5>that era, and of course what we didn't have back

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<v Speaker 5>then were computers that were fast enough that could scale

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<v Speaker 5>up these models to be be able to solve these

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<v Speaker 5>very difficult problems in artificial intelligence.

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<v Speaker 3>So I want to ask you, how did you think

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<v Speaker 3>about neural networks in large language models in the nineteen eighties,

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<v Speaker 3>how do you think about them today.

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<v Speaker 5>We actually had a premonition that these large language models

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<v Speaker 5>were really good at language, and that was a particular project,

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<v Speaker 5>a summer project for a gratitude in my lap called

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<v Speaker 5>net talk, which was trained on a dictionary to be

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<v Speaker 5>able to pronounce English tesch, you know, if you give

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<v Speaker 5>it an article from the Wall Street Journal and they

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<v Speaker 5>would pronounce it in an understandable way. And this in

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<v Speaker 5>linguistics is a very difficult problem because English is so irregular.

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<v Speaker 5>There are a lot of regularities, but you also have irregularities,

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<v Speaker 5>and then you have rules for the irregularities. But it

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<v Speaker 5>really was amazing that a small, tiny network with just

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<v Speaker 5>a few hundred units and tens of thousands of weights,

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<v Speaker 5>the parameters, the connections between the units could do that.

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<v Speaker 5>It was like an amazing compression of complexity, and now

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<v Speaker 5>we know that these large language models, the deep learning networks,

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<v Speaker 5>they love language and they are capable of things that

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<v Speaker 5>we never could have imagined.

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<v Speaker 4>That's really what I wanted to talk about the idea

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<v Speaker 4>of super intelligent AI. What are we not thinking about?

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<v Speaker 4>What's the threat out there?

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<v Speaker 5>My good friend Jeff is very concerned, and I think

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<v Speaker 5>he's one of the smartest people I've ever met. And

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<v Speaker 5>if he's worried about it, then there's some as a concern. However,

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<v Speaker 5>I think that even if you're concerned, it's very difficult

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<v Speaker 5>to know when that's going to happen, if it ever

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<v Speaker 5>will happen. And there are super forecasters out there, and

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<v Speaker 5>this is from the Economist magazine, who are much better

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<v Speaker 5>at people who are experts at predicting you know, if

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<v Speaker 5>and when there may be a catastrophic or existential threat,

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<v Speaker 5>and it turns out that in fact, they're not as

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<v Speaker 5>concerned as the experts in AI. I'm happy that someone

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<v Speaker 5>is thinking about the worst case outcome, because if not,

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<v Speaker 5>then if it ever happens, we're in trouble.

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<v Speaker 4>But paint that picture for us, because I think a

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<v Speaker 4>lot of people are worried about doomsday scenarios here. And

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<v Speaker 4>if Jeffrey Hinton is worried about that stuff, I mean,

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<v Speaker 4>should we we should be worried about it.

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<v Speaker 6>You're saying, I think that we should could be cautious,

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<v Speaker 6>that is to say, we we should be constantly thinking

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<v Speaker 6>along the lines that Jeff is in terms of what

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<v Speaker 6>could possibly happen, and you know, be cautious and put

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<v Speaker 6>in precautions so that it can't happen.

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<v Speaker 5>What I'm really concerned about are the unintended consequences, things

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<v Speaker 5>that you cannot predict. Something may happen that you know,

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<v Speaker 5>no one thought of, even Jeff.

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<v Speaker 3>Yeah, and like you know, we have learned certainly, right,

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<v Speaker 3>great financial crisis pandemic like the un the unthinkable can

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<v Speaker 3>happen and you throw technology into it and you just

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<v Speaker 3>kind of don't know where it's going to go exactly. Okay,

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<v Speaker 3>So now I'm terrified.

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<v Speaker 7>Okay.

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<v Speaker 3>You know when you talk to people, do you say, wait,

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<v Speaker 3>this is really going to be net a good thing.

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<v Speaker 5>Look, all the technologies have good and bad consequences, and

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<v Speaker 5>you try to mitigate the bad and you have to

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<v Speaker 5>balance them, you know. Yeah, and right now it looks

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<v Speaker 5>like the good is way way ahead of the bad

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<v Speaker 5>in terms of the act that may have on us

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<v Speaker 5>and society and businesses. But you know, like I say,

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<v Speaker 5>we have to be careful because we don't really know

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<v Speaker 5>where it's heading.

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<v Speaker 3>I got to ask you because I am still trying

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<v Speaker 3>to understand, and I get worried that we throw these

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<v Speaker 3>words around, certainly not you, but we as we try

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<v Speaker 3>to understand this, not having full comprehension of what artificial intelligence,

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<v Speaker 3>the large language models that we're talking about today, where

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<v Speaker 3>it takes us. Is it as subtle at evolving in

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<v Speaker 3>life changing as the Internet was for us.

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<v Speaker 5>So this is something that is emerging. And I have

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<v Speaker 5>since the book was sent to press in the summer,

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<v Speaker 5>I have a sub stack where I have tried to

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<v Speaker 5>fill in with, you know, the new things that are happening.

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<v Speaker 5>And I'm preparing something a twelfth version the blog on

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<v Speaker 5>the question of whether AI is overhyped or underhyped, And

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<v Speaker 5>you know, I've thought a lot about this, and you know,

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<v Speaker 5>I think that it depends on the timescale. I think

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<v Speaker 5>that on the short timescale it is overhyped. There's no

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<v Speaker 5>doubt about it. There's just so much out there. I mean,

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<v Speaker 5>every day, the newspapers are filled with AI and your program.

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<v Speaker 5>But I think in the long run it's actually under hyped.

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<v Speaker 5>I think the real change in the Internet, for example,

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<v Speaker 5>didn't occur within the first ten years. It was much later. Again,

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<v Speaker 5>unintended applications that marriage that you know, have enormous impact

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<v Speaker 5>on our lives, like social media. So I think the

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<v Speaker 5>same thing's going to happen with AI.

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<v Speaker 3>But is it is it different like anternet is not

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<v Speaker 3>I wanted to say comfortable, but it's not because there's

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<v Speaker 3>some really bad things that happen and we know that, right,

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<v Speaker 3>and that's the battle we have with social media. And

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<v Speaker 3>we want to talk to you about kind of regulatory

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<v Speaker 3>oversight of AI in a moment. But I just I'm

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<v Speaker 3>just trying to understand. You know, it does feel so

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<v Speaker 3>seamless and just such a part of everything we do.

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<v Speaker 3>But it hasn't necessarily replace a ton of jobs. It's

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<v Speaker 3>created jobs, it's replaced some jobs. I guess you could say,

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<v Speaker 3>I'm just trying to understand, Like on what scale do

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<v Speaker 3>you put it? You mentioned the Internet, so is it

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<v Speaker 3>apples to apples or is it something else?

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<v Speaker 5>No, Well, first of all, it uses the internet, So

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<v Speaker 5>I mean that's like the the machinery that you need

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<v Speaker 5>to reach to scale up and reach a large population.

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<v Speaker 5>But it's more intimate than the Internet in the following

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<v Speaker 5>sense that it talks to us, right. I mean, it's

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<v Speaker 5>as if an alien landed on the Earth and could

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<v Speaker 5>talk to us in English and it knew everything about

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<v Speaker 5>you know, what, human's history, everything, and the only thing

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<v Speaker 5>we can be sure if it's not human. But it's

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<v Speaker 5>really quite remarkable. Let me give you one example of

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<v Speaker 5>something that I was really surprised at when they did

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<v Speaker 5>a study of whether people who needed cognitive therapy preferred

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<v Speaker 5>real humans or AI. They preferred AI, which was really

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<v Speaker 5>quite remarkable. I didn't expect that. And part of the

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<v Speaker 5>reason is that the AI is not judgmental like humans.

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<v Speaker 3>Well wait, but isn't it depend on the data like

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<v Speaker 3>we talk.

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<v Speaker 4>About, it wasn't getting trained on judgmental data.

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<v Speaker 5>Actually, it's a good question. What was it trained on.

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<v Speaker 5>I think that it was fine tuned with you know,

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<v Speaker 5>data from real subjects that we're talking with a doctor.

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<v Speaker 5>But even without that, I'll tell you something again it's

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<v Speaker 5>shocking is that it is actually empathy. These large language

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<v Speaker 5>models can empathize with humans. And why is it. How

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<v Speaker 5>is that? Well, it actually absorbed a lot of text

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<v Speaker 5>out there, novels, letters, and read it and so forth,

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<v Speaker 5>and where empathy was being you know, part of the discussion,

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<v Speaker 5>and so it absorbed that too.

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<v Speaker 2>Well.

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<v Speaker 4>I wanted to hear hear a little bit of your

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<v Speaker 4>thoughts on on what we heard from you Musk. He

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<v Speaker 4>actually participated in a surprise conversation at the Future Investment

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<v Speaker 4>Initiative to discuss the future of AI.

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<v Speaker 8>It's most likely going to be great, and there's this

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<v Speaker 8>some chance which could be ten to twenty percent that

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<v Speaker 8>it goes bad. The chances on.

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<v Speaker 9>Zero that it goes bad.

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<v Speaker 8>But overall, at one point where we said the covers

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<v Speaker 8>eighty percent full is one positive way to look at it.

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<v Speaker 4>Maybe ninety percent, okay, eighty or ninety percent positive. The

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<v Speaker 4>question I have for you, professor, do we need an

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<v Speaker 4>international regulatory body? Do we need the largest, most powerful

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<v Speaker 4>governments around the world to create some sort of standard

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<v Speaker 4>to ensure or help ensure that this goes the right way.

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<v Speaker 5>Well, as you know, in the UK, they have passed

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<v Speaker 5>an AI Act which is like one hundred pages long

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<v Speaker 5>and you know, incredibly detailed, and it's already obsolete. I

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<v Speaker 5>just moving blasting forward and you know, you trying to

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<v Speaker 5>catch up with it. But I do believe that it's

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<v Speaker 5>absolutely essential that it be regulated, and it should be

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<v Speaker 5>regulated by people who are building it. The government, okay,

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<v Speaker 5>is the business of protecting people. And we'll see how

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<v Speaker 5>that plays out. But for example, genetics, this happened, you know,

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<v Speaker 5>back in the sixties seventies. They had a meeting where

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<v Speaker 5>they came together at a soilomar and they came up

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<v Speaker 5>with rules and regulations for doing experiments under the careful

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<v Speaker 5>protection so that nothing leaks out, nothing gets out. And

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<v Speaker 5>I think we need to do the same.

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<v Speaker 10>Okay.

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<v Speaker 3>So when does as you said, ten years for the

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<v Speaker 3>internet to really kind of make its impact and presence

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<v Speaker 3>really known and maybe, you know, integrated into our lives.

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<v Speaker 3>So is it a decade before we see LMS and

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<v Speaker 3>AI at this level integrated into our lives.

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<v Speaker 5>We are at a stage that aviation was at when

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<v Speaker 5>at Kitty Hawk the Wright brothers made the first flight.

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<v Speaker 5>It was ten feet up and one hundred feet long,

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<v Speaker 5>and that really was the you know, something that then

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<v Speaker 5>took decades and decades to build. And the most difficult thing,

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<v Speaker 5>by the way, that airplanes. You know, design of airplanes

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<v Speaker 5>had to solve was control. How do you make a

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<v Speaker 5>go where you want to go without crashing? And that's

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<v Speaker 5>something that again it's like we're going through right now

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<v Speaker 5>with AI. And yes, it will take decades. It's not

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<v Speaker 5>going to happen overnight.

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<v Speaker 4>That was doctor Terrence Sadowski, Francis Crick, Chair at the

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<v Speaker 4>Salk Institute for Biological Studies and Distinguished Professor at the

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<v Speaker 4>University of California at San Diego. His new book chat

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<v Speaker 4>GPT in the Future of AI, The Deep Language Revolution

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<v Speaker 4>is out.

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<v Speaker 3>Now you're listening to Bloomberg Business Week. AI certainly in

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<v Speaker 3>focus this year. Another thing in focus US politics.

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<v Speaker 4>A book that our team liked came from America, so

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<v Speaker 4>called The Government Teacher who wrote about the small and

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<v Speaker 4>the Mighty, twelve unsung Americans who changed the course of history.

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<v Speaker 3>That happens to be my pick more when we come

0:13:05.440 --> 0:13:07.000
<v Speaker 3>back right here on BusinessWeek.

0:13:11.240 --> 0:13:14.800
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Catch us

0:13:14.840 --> 0:13:18.079
<v Speaker 2>live weekday afternoons from two to five pm. Easter Listen

0:13:18.120 --> 0:13:20.280
<v Speaker 2>on Apple car Play and and Brout Auto with a

0:13:20.280 --> 0:13:25.120
<v Speaker 2>Bloomberg Business app, or watch us live on YouTube all right.

0:13:25.120 --> 0:13:27.480
<v Speaker 3>Everybody, think back to your history classes growing up, you

0:13:27.559 --> 0:13:30.720
<v Speaker 3>probably remember learning about, yeah, of course, the president's wars,

0:13:30.800 --> 0:13:34.440
<v Speaker 3>major wars, and the social issues of our past. But

0:13:34.520 --> 0:13:36.760
<v Speaker 3>some things that may have gone under the radar were

0:13:36.800 --> 0:13:39.840
<v Speaker 3>the lesser known figures in American history who had a

0:13:39.960 --> 0:13:42.640
<v Speaker 3>major impact. And that's what our next author wanted to

0:13:42.640 --> 0:13:43.400
<v Speaker 3>bring to light.

0:13:43.679 --> 0:13:46.480
<v Speaker 4>This next book. It's actually Carol's pick is by number

0:13:46.520 --> 0:13:49.560
<v Speaker 4>one New York Times bestselling author, educator, and podcast host

0:13:49.559 --> 0:13:53.120
<v Speaker 4>Sharon McMahon. Known to many as America's government teacher, she

0:13:53.200 --> 0:13:57.120
<v Speaker 4>informs her million plus audience about history, government and current events.

0:13:57.200 --> 0:13:59.160
<v Speaker 3>Now, we should note we spoke to Sharon weeks before

0:13:59.160 --> 0:14:01.760
<v Speaker 3>the presidential election. We did get her take on whether

0:14:01.760 --> 0:14:04.200
<v Speaker 3>the electoral system in the United States is working or

0:14:04.320 --> 0:14:07.360
<v Speaker 3>if it should change. So here's my pick for your

0:14:07.440 --> 0:14:10.800
<v Speaker 3>winter holiday read from author Sharon McMahon and her book

0:14:11.040 --> 0:14:14.040
<v Speaker 3>The Small and the Mighty Twelve Unsung Americans who changed

0:14:14.080 --> 0:14:15.120
<v Speaker 3>the course of history.

0:14:15.559 --> 0:14:17.760
<v Speaker 11>I do think that it is time to reform the

0:14:17.800 --> 0:14:21.120
<v Speaker 11>electoral system in a number of ways. I don't think

0:14:21.120 --> 0:14:23.000
<v Speaker 11>the system, first of all, works the way that the

0:14:23.040 --> 0:14:25.840
<v Speaker 11>founders or the framers intended it to work. But I

0:14:25.880 --> 0:14:28.480
<v Speaker 11>also think that The Framers were very clear that the

0:14:28.520 --> 0:14:31.840
<v Speaker 11>system should be refined as needed, which is why they

0:14:31.960 --> 0:14:35.080
<v Speaker 11>built two separate ways to amend the Constitution right there

0:14:35.080 --> 0:14:38.800
<v Speaker 11>into the document. This is not holy scripture. This is

0:14:38.840 --> 0:14:40.880
<v Speaker 11>a like, hey, here's a working document with some of

0:14:40.880 --> 0:14:42.760
<v Speaker 11>our ideas of how we might run this country. And

0:14:42.800 --> 0:14:45.040
<v Speaker 11>if it's not working out, here's two ways we can

0:14:45.120 --> 0:14:48.200
<v Speaker 11>change it. So the concept of winner take all in

0:14:48.240 --> 0:14:51.600
<v Speaker 11>the electoral college that's not in the constitution. Winner take

0:14:51.640 --> 0:14:54.800
<v Speaker 11>all actually didn't develop until thirty to forty years after

0:14:55.120 --> 0:14:58.000
<v Speaker 11>the Constitution was ratified. The Framers never intended for a

0:14:58.040 --> 0:15:01.880
<v Speaker 11>winner take all electoral college, and most Americans do not

0:15:02.040 --> 0:15:05.760
<v Speaker 11>feel well represented by the way the current system works.

0:15:06.160 --> 0:15:09.280
<v Speaker 11>If you are a Blue voter in Alabama or a

0:15:09.360 --> 0:15:12.320
<v Speaker 11>Red voter in California, I guarantee that there's an element

0:15:12.360 --> 0:15:15.120
<v Speaker 11>of feeling disenfranchised by the way the system works. But

0:15:15.160 --> 0:15:17.280
<v Speaker 11>I would also advocate for a couple of other changes.

0:15:17.320 --> 0:15:21.000
<v Speaker 11>One of them is, as you mentioned, an abbreviated election period.

0:15:21.080 --> 0:15:23.680
<v Speaker 11>We don't need we don't need to spend one billion

0:15:23.720 --> 0:15:26.920
<v Speaker 11>dollars each. That's what Biden and Trump each spent in

0:15:26.960 --> 0:15:31.960
<v Speaker 11>twenty twenty one billion dollars each Most Americans agree we

0:15:32.000 --> 0:15:34.400
<v Speaker 11>could find better things to spend two billion dollars on

0:15:34.720 --> 0:15:38.120
<v Speaker 11>then flyers that are put in the trash and commercials

0:15:38.120 --> 0:15:41.120
<v Speaker 11>that air for thirty seconds at a time. That's one way.

0:15:41.360 --> 0:15:44.920
<v Speaker 11>I also think so many Americans feel like the way,

0:15:45.040 --> 0:15:50.160
<v Speaker 11>the way the process for choosing nominees is broken, the

0:15:50.960 --> 0:15:53.240
<v Speaker 11>process for how do we get to pick which person

0:15:53.320 --> 0:15:56.240
<v Speaker 11>is going to represent us? The primary process because they

0:15:56.280 --> 0:15:59.160
<v Speaker 11>happen in a you know, sort of like dominoes fall.

0:15:59.360 --> 0:16:01.720
<v Speaker 11>If you're in a state with early primary, you get

0:16:01.760 --> 0:16:05.200
<v Speaker 11>an outsize amount of input. State with a late primary,

0:16:05.480 --> 0:16:08.440
<v Speaker 11>often there's only one person left standing. Why can't all

0:16:08.480 --> 0:16:11.760
<v Speaker 11>Americans have to say on one national primary election day?

0:16:12.320 --> 0:16:14.440
<v Speaker 3>I agree. You know, it's interesting. I'd heard on a

0:16:14.480 --> 0:16:20.000
<v Speaker 3>podcast that I listened to and said that one thing

0:16:20.040 --> 0:16:21.680
<v Speaker 3>to keep in mind, though, when you look at the

0:16:21.720 --> 0:16:25.720
<v Speaker 3>election outcome when Donald Trump was elected. And I'm not

0:16:25.760 --> 0:16:27.960
<v Speaker 3>taking sides here, but just so, you need to understand

0:16:28.000 --> 0:16:31.880
<v Speaker 3>that when you have candidates who are very very different individuals,

0:16:32.360 --> 0:16:34.920
<v Speaker 3>that depending on who wins or loses in the case

0:16:34.960 --> 0:16:36.960
<v Speaker 3>of when Donald Trump was in the White House, that

0:16:37.040 --> 0:16:41.440
<v Speaker 3>there is roughly half of America who agree with or

0:16:41.720 --> 0:16:44.720
<v Speaker 3>like who he is as a leader, and you could

0:16:44.720 --> 0:16:46.880
<v Speaker 3>say for the other side, and when you have such

0:16:46.920 --> 0:16:49.720
<v Speaker 3>a difference, how do we I don't know, how do

0:16:49.800 --> 0:16:52.280
<v Speaker 3>we make it so a government that is much more

0:16:52.320 --> 0:16:56.840
<v Speaker 3>representative of people who feel very different about the way forward,

0:16:57.120 --> 0:16:58.840
<v Speaker 3>not just as leaders but as Americans.

0:16:59.480 --> 0:17:02.200
<v Speaker 11>Yeah, yeah, you know, I think there's this is the

0:17:02.800 --> 0:17:05.560
<v Speaker 11>problem that we're having now, which is that there is

0:17:05.640 --> 0:17:10.520
<v Speaker 11>not an ideological center of the country. We have these

0:17:10.560 --> 0:17:13.440
<v Speaker 11>sort of you know, farther left and farther right. And yes,

0:17:13.480 --> 0:17:15.560
<v Speaker 11>you can make a lot of arguments that what's far

0:17:15.640 --> 0:17:17.760
<v Speaker 11>left in America is not far left overseas.

0:17:17.920 --> 0:17:18.119
<v Speaker 1>I do.

0:17:18.160 --> 0:17:21.760
<v Speaker 11>I understand all of that. But an ideological center is

0:17:21.800 --> 0:17:25.320
<v Speaker 11>a moderating force in politics. It's a moderating force on

0:17:25.359 --> 0:17:28.199
<v Speaker 11>the Supreme Court, it's a moderating force in Congress. You

0:17:28.280 --> 0:17:31.880
<v Speaker 11>have to convince the people in the ideological center that

0:17:32.359 --> 0:17:34.600
<v Speaker 11>the side, that the position that's slightly to the right

0:17:34.680 --> 0:17:37.400
<v Speaker 11>or slightly to the left, is the one worth taking.

0:17:38.000 --> 0:17:43.520
<v Speaker 11>And that ideological center is often persuadable by the best arguments,

0:17:43.560 --> 0:17:47.480
<v Speaker 11>by the best ideas, And so right now, the electoral

0:17:47.560 --> 0:17:54.280
<v Speaker 11>system heavily favors people who are more ideologically extreme, more

0:17:54.320 --> 0:17:56.920
<v Speaker 11>ideological you know, farther to the right or to the left.

0:17:57.240 --> 0:18:01.160
<v Speaker 11>And that ideological center is something that we've eliminated by

0:18:01.200 --> 0:18:05.280
<v Speaker 11>and large by Jerrymangering and by other mechanisms that again

0:18:05.320 --> 0:18:08.679
<v Speaker 11>were never intended by the Framers to be used. And

0:18:08.720 --> 0:18:11.879
<v Speaker 11>that ideological center is something that Americans can choose to

0:18:12.000 --> 0:18:14.680
<v Speaker 11>vote for if they want to. They can choose to

0:18:14.760 --> 0:18:17.800
<v Speaker 11>vote for those candidates who are less extreme.

0:18:18.200 --> 0:18:20.879
<v Speaker 4>So you're optimistic about that because it does seem like

0:18:20.920 --> 0:18:24.240
<v Speaker 4>in recent years we've just become more polarized and we've

0:18:24.240 --> 0:18:26.200
<v Speaker 4>become more extreme.

0:18:27.200 --> 0:18:30.080
<v Speaker 11>Well, I mean, we can't make positive change by having

0:18:30.119 --> 0:18:34.720
<v Speaker 11>a fatalistic viewpoint that nothing good can ever happen. If

0:18:34.720 --> 0:18:36.960
<v Speaker 11>you want positive change to happen, you have to hope

0:18:36.960 --> 0:18:41.040
<v Speaker 11>that it will. And I like to reiterate that hope

0:18:41.119 --> 0:18:43.560
<v Speaker 11>is not a feeling that you wait to experience where

0:18:43.560 --> 0:18:45.080
<v Speaker 11>you're going to wake up one morning and the birds

0:18:45.080 --> 0:18:46.480
<v Speaker 11>are going to be chirping and this guy's going to

0:18:46.480 --> 0:18:49.840
<v Speaker 11>be blue. Our ancestors, the people who built this country,

0:18:50.280 --> 0:18:54.560
<v Speaker 11>operated on this assumption that hope was a choice that

0:18:54.640 --> 0:18:57.720
<v Speaker 11>they could make, and it was that choice from which

0:18:57.760 --> 0:18:59.080
<v Speaker 11>all good things would follow.

0:18:59.320 --> 0:19:04.239
<v Speaker 3>Sharon, who are these unsung heroes, and like, I don't know,

0:19:04.240 --> 0:19:06.480
<v Speaker 3>how did you kind of go about this process, Why

0:19:06.480 --> 0:19:07.800
<v Speaker 3>did you want to write it? Give us a little

0:19:07.800 --> 0:19:08.760
<v Speaker 3>bit of background.

0:19:08.720 --> 0:19:10.679
<v Speaker 11>You know, as you mentioned, I've been a teacher for

0:19:10.680 --> 0:19:12.919
<v Speaker 11>a long time, and it is often the stories of

0:19:12.960 --> 0:19:15.359
<v Speaker 11>the people you ever heard of that are some of

0:19:15.400 --> 0:19:18.960
<v Speaker 11>the most interesting. They're the stories that children and adults

0:19:18.960 --> 0:19:22.520
<v Speaker 11>alike feel like, dang, I wish I had known about

0:19:22.560 --> 0:19:24.919
<v Speaker 11>them before, you know, So those kinds of stories, the

0:19:25.000 --> 0:19:28.080
<v Speaker 11>stories that you just don't see in the bold face

0:19:28.119 --> 0:19:31.639
<v Speaker 11>and the textbooks that are often the most intriguing. You know,

0:19:31.680 --> 0:19:35.360
<v Speaker 11>Americans love like the secret of some kind, the secret

0:19:35.440 --> 0:19:38.639
<v Speaker 11>story behind something that happened, right, that's just sort of

0:19:38.680 --> 0:19:41.800
<v Speaker 11>innate human nature. So I have found them interesting for

0:19:41.840 --> 0:19:44.879
<v Speaker 11>a long time. And when I conceptualized this book and

0:19:44.920 --> 0:19:48.600
<v Speaker 11>wanted to sort of bring some of these these stories

0:19:48.640 --> 0:19:51.439
<v Speaker 11>to bear, bring some of these characters to the table,

0:19:51.960 --> 0:19:53.600
<v Speaker 11>that was one of the things I was thinking about,

0:19:53.680 --> 0:19:58.480
<v Speaker 11>is who has made a significant contribution, a significant impact

0:19:59.040 --> 0:20:03.520
<v Speaker 11>where they were with the resources available to them. I

0:20:03.560 --> 0:20:07.879
<v Speaker 11>think we often mistakenly believe that the levers of power

0:20:07.920 --> 0:20:11.359
<v Speaker 11>that are accessed by government are the only ways to

0:20:11.400 --> 0:20:14.080
<v Speaker 11>make a difference, and the people in this book by

0:20:14.119 --> 0:20:18.040
<v Speaker 11>and large do not access power via the levers of government.

0:20:18.119 --> 0:20:21.040
<v Speaker 11>They most of the time, are not wealthy or famous.

0:20:21.440 --> 0:20:24.480
<v Speaker 11>Most of them had very significant challenges in their own lives,

0:20:24.560 --> 0:20:29.480
<v Speaker 11>and yet they set out, by virtue of circumstance and

0:20:29.720 --> 0:20:34.000
<v Speaker 11>luck in many cases, did something truly extraordinary with their lives.

0:20:34.520 --> 0:20:37.119
<v Speaker 4>The examples in your book end in the nineteen fifties,

0:20:37.520 --> 0:20:40.280
<v Speaker 4>and I'm wondering if there are any examples today of

0:20:40.359 --> 0:20:43.960
<v Speaker 4>people who are alive that wielded power outside of traditional

0:20:43.960 --> 0:20:46.919
<v Speaker 4>government channels that we can look to who are currently alive.

0:20:48.240 --> 0:20:51.080
<v Speaker 11>Well, there's many of them, of course, whether I would

0:20:51.080 --> 0:20:54.920
<v Speaker 11>put them in a book is another story, a good one,

0:20:54.960 --> 0:20:57.400
<v Speaker 11>But of course, like Elon Musk is a great example

0:20:57.440 --> 0:21:00.400
<v Speaker 11>of somebody who doesn't belong in my book, of course,

0:21:00.400 --> 0:21:02.320
<v Speaker 11>but he's a great example of somebody who is using

0:21:02.320 --> 0:21:04.960
<v Speaker 11>a tremendous amount of power outside of the levers of government.

0:21:05.520 --> 0:21:08.720
<v Speaker 11>But most of the people in this book had no

0:21:08.920 --> 0:21:13.879
<v Speaker 11>such large platform from which to jump like Ewon does,

0:21:14.359 --> 0:21:16.760
<v Speaker 11>did not have billions of dollars, did not have to

0:21:16.800 --> 0:21:19.320
<v Speaker 11>have the ability to buy a mouthpiece the size of

0:21:19.800 --> 0:21:26.320
<v Speaker 11>Twitter slash X. But there are absolutely still great Americans.

0:21:26.320 --> 0:21:28.480
<v Speaker 11>I think we often think of Great Americans as being

0:21:28.600 --> 0:21:30.919
<v Speaker 11>like the people in the black and white pictures are

0:21:30.920 --> 0:21:33.960
<v Speaker 11>the oil paintings of the past, and I really wanted

0:21:34.000 --> 0:21:36.960
<v Speaker 11>to dispell that notion that Great Americans were people.

0:21:36.680 --> 0:21:37.240
<v Speaker 9>Of the past.

0:21:37.520 --> 0:21:39.600
<v Speaker 3>There are people today, and I think many would argue

0:21:39.600 --> 0:21:41.640
<v Speaker 3>that some of the poll workers right of the last

0:21:41.680 --> 0:21:46.600
<v Speaker 3>few years elections are those unsung Americans and heroes. Give

0:21:46.680 --> 0:21:48.119
<v Speaker 3>us one or two if you will, that are in

0:21:48.200 --> 0:21:48.600
<v Speaker 3>your book.

0:21:49.880 --> 0:21:51.399
<v Speaker 11>One of the people that I really love in this

0:21:51.440 --> 0:21:53.960
<v Speaker 11>book is a woman named Septa Mclark who had a

0:21:54.440 --> 0:22:00.359
<v Speaker 11>very tumultuous upbringing. She almost commits suicide, is saved the

0:22:00.440 --> 0:22:02.960
<v Speaker 11>last moment from committing suicide. On more than one occasion.

0:22:03.000 --> 0:22:07.480
<v Speaker 11>She's like falsely arrested and fired, had just terrible circumstances

0:22:07.480 --> 0:22:09.919
<v Speaker 11>happened to her, and she's eventually let go from her

0:22:09.960 --> 0:22:12.320
<v Speaker 11>job as a teacher. And it is being let go

0:22:12.400 --> 0:22:15.159
<v Speaker 11>from her job that allows her at the time to

0:22:15.280 --> 0:22:18.320
<v Speaker 11>start teaching adults. And one of the people that she

0:22:18.359 --> 0:22:23.400
<v Speaker 11>begins to teach is a woman named Rosa Parks, and

0:22:23.680 --> 0:22:28.600
<v Speaker 11>it is Septima Clark who begins something called Citizenship School

0:22:28.800 --> 0:22:33.679
<v Speaker 11>that helps train African Americans all over the South, to

0:22:33.720 --> 0:22:37.000
<v Speaker 11>become voters, to become elected officials, to figure out how

0:22:37.000 --> 0:22:39.439
<v Speaker 11>to make things happen for their own communities. And she

0:22:39.480 --> 0:22:41.679
<v Speaker 11>said something that I think is really worth remembering today,

0:22:41.880 --> 0:22:43.480
<v Speaker 11>which is that at the end of her life, someone

0:22:43.600 --> 0:22:47.399
<v Speaker 11>asked her, how what have you learned? And she says,

0:22:47.800 --> 0:22:50.960
<v Speaker 11>I have learned that I can work with my enemies

0:22:51.480 --> 0:22:54.320
<v Speaker 11>because you never know when they might have a change

0:22:54.359 --> 0:22:58.080
<v Speaker 11>of heart at any moment. And what a sentiment that

0:22:58.119 --> 0:23:00.600
<v Speaker 11>I feel like we really need today because in an

0:23:00.640 --> 0:23:03.439
<v Speaker 11>era where we just delete and block people we don't like,

0:23:04.640 --> 0:23:07.720
<v Speaker 11>Septam macclark was out there working with her enemies because

0:23:07.760 --> 0:23:09.960
<v Speaker 11>she knew they could have a change of hearted end moment.

0:23:10.600 --> 0:23:14.800
<v Speaker 4>Hey, I'm wondering, Sharon, about whether or not you're concerned

0:23:14.840 --> 0:23:18.480
<v Speaker 4>that stories such as these get buried in the fights

0:23:18.480 --> 0:23:20.800
<v Speaker 4>about US history that are happening across the country. The

0:23:20.800 --> 0:23:23.320
<v Speaker 4>book bans the changing of curriculums.

0:23:23.960 --> 0:23:25.960
<v Speaker 11>You know, I don't think that my book is going

0:23:26.040 --> 0:23:28.159
<v Speaker 11>to be banned necessarily.

0:23:27.560 --> 0:23:30.920
<v Speaker 4>But outside your book necessarily, But where there's stories appear

0:23:30.920 --> 0:23:33.800
<v Speaker 4>outside of your book, you know, students not learning about

0:23:33.800 --> 0:23:34.280
<v Speaker 4>these people.

0:23:34.920 --> 0:23:38.720
<v Speaker 11>I absolutely do. I absolutely share the very real concern

0:23:38.960 --> 0:23:44.480
<v Speaker 11>about the sanitizing of history, because history is full of amazing,

0:23:45.160 --> 0:23:48.960
<v Speaker 11>amazing things, but it's also full of many, many difficult

0:23:48.960 --> 0:23:52.520
<v Speaker 11>things with which we must grapple. And that actually, that

0:23:53.200 --> 0:23:58.119
<v Speaker 11>exercise of grappling with our history is an important one.

0:23:58.320 --> 0:24:00.000
<v Speaker 11>It's an important one for our own in the life

0:24:00.000 --> 0:24:03.639
<v Speaker 11>actual development, and it's an important one for our own

0:24:03.800 --> 0:24:06.159
<v Speaker 11>reckoning with our country. How can we be better if

0:24:06.160 --> 0:24:07.760
<v Speaker 11>we don't know where we've come from?

0:24:08.320 --> 0:24:09.880
<v Speaker 3>You know, one of the things. And I'm gonna give

0:24:09.920 --> 0:24:14.159
<v Speaker 3>this props to one of our producers, CC, who's sharing.

0:24:14.880 --> 0:24:15.720
<v Speaker 3>Are you a gen Z.

0:24:16.240 --> 0:24:18.240
<v Speaker 4>More or less? Okay, more or less millennial?

0:24:18.280 --> 0:24:22.680
<v Speaker 3>I guess she's young, though, a young girl in terms

0:24:22.920 --> 0:24:25.560
<v Speaker 3>of how do we get like, what are your thoughts

0:24:25.600 --> 0:24:29.600
<v Speaker 3>about getting gen Z to vote? Get them to the

0:24:29.680 --> 0:24:33.240
<v Speaker 3>voting booth? Actually, you know, participant in the election? Is

0:24:33.240 --> 0:24:34.120
<v Speaker 3>it about education?

0:24:34.280 --> 0:24:34.800
<v Speaker 2>What is it?

0:24:36.000 --> 0:24:36.240
<v Speaker 3>Yeah?

0:24:36.280 --> 0:24:39.000
<v Speaker 11>I think gen Z is actually really motivated to vote,

0:24:39.560 --> 0:24:42.600
<v Speaker 11>more than millennials were motivated to vote when they came

0:24:42.640 --> 0:24:44.959
<v Speaker 11>of age, certainly more than Gen X or boomers when

0:24:45.000 --> 0:24:48.400
<v Speaker 11>they came of age. I think gen Z is uniquely

0:24:48.440 --> 0:24:51.640
<v Speaker 11>motivated to vote this election season. And I think they

0:24:51.680 --> 0:24:55.920
<v Speaker 11>are one of the demographics that is very significantly undercounted

0:24:56.000 --> 0:24:58.800
<v Speaker 11>when it comes to polling results. Do you know any

0:24:58.840 --> 0:25:01.800
<v Speaker 11>gen z or the ants or the telephone. No, they

0:25:01.880 --> 0:25:06.040
<v Speaker 11>don't answer the phone, so their ability to poll gen

0:25:06.160 --> 0:25:09.480
<v Speaker 11>z is very very limited. So in terms of how

0:25:09.480 --> 0:25:12.920
<v Speaker 11>to motivate them to show up, I think we're doing it.

0:25:13.000 --> 0:25:16.199
<v Speaker 11>I think understanding the gravity of an election like this

0:25:16.359 --> 0:25:16.920
<v Speaker 11>is important.

0:25:17.359 --> 0:25:20.159
<v Speaker 4>That was Sharon McMahon her book The Small and the Mighty,

0:25:20.280 --> 0:25:23.119
<v Speaker 4>Twelve Unsung Americans who Change the course of History.

0:25:23.200 --> 0:25:26.159
<v Speaker 3>Still ahead on Bloomberg Business Week. From raging wildfires and

0:25:26.280 --> 0:25:30.560
<v Speaker 3>atmospheric rivers to powerful and unusual hurricanes, it was another

0:25:30.640 --> 0:25:32.800
<v Speaker 3>year of extreme weather with no end in sight.

0:25:33.160 --> 0:25:35.719
<v Speaker 4>The author of slow Burn, The Hidden Costs of a

0:25:35.760 --> 0:25:38.960
<v Speaker 4>Warming World, joins us for another one of our memorable

0:25:38.960 --> 0:25:42.199
<v Speaker 4>book picks of twenty twenty four. This is Bloomberg.

0:25:43.880 --> 0:25:47.760
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Listen live

0:25:47.840 --> 0:25:50.760
<v Speaker 2>each weekday starting at two pm Easter on Apple car

0:25:50.760 --> 0:25:53.720
<v Speaker 2>Play and Android Auto with the Bloomberg Business App. You

0:25:53.760 --> 0:25:57.040
<v Speaker 2>can also listen live on Amazon Alexa from our flagship

0:25:57.080 --> 0:26:02.159
<v Speaker 2>New York station, Just say Alexa Play Bloomberg eleven thirty.

0:26:02.600 --> 0:26:05.880
<v Speaker 3>We continue with our holiday reading list to pick number three.

0:26:06.080 --> 0:26:08.600
<v Speaker 3>It comes courtesy of our Bloomberg Business Week weekend of

0:26:08.640 --> 0:26:11.520
<v Speaker 3>remote broadcast producer Sebastian Escobar.

0:26:11.320 --> 0:26:13.399
<v Speaker 4>Also all around. Just great guy. I'm just going to

0:26:13.440 --> 0:26:14.879
<v Speaker 4>throw that out there that's not in the scripts.

0:26:14.920 --> 0:26:15.439
<v Speaker 12>Are you saying that?

0:26:15.440 --> 0:26:16.480
<v Speaker 3>Because he's listening right now?

0:26:16.480 --> 0:26:19.439
<v Speaker 4>Oh a, Sebastian, I see you there, he Sebastian.

0:26:19.840 --> 0:26:22.720
<v Speaker 3>He says this next book helps put into perspective the

0:26:22.760 --> 0:26:25.760
<v Speaker 3>real costs of climate change, not just from the possible

0:26:25.800 --> 0:26:28.359
<v Speaker 3>mass extinction of communities in the world as a whole,

0:26:28.800 --> 0:26:32.240
<v Speaker 3>but more about the everyday implications of global warming here

0:26:32.280 --> 0:26:32.720
<v Speaker 3>and now.

0:26:32.920 --> 0:26:37.000
<v Speaker 4>Sebastian's choice comes from doctor R. G. Sung Park, Assistant

0:26:37.040 --> 0:26:40.240
<v Speaker 4>professor at U Penn's School of Social Policy and Practice,

0:26:40.560 --> 0:26:43.639
<v Speaker 4>as well as an environmental and labor economist, who argues

0:26:43.640 --> 0:26:45.840
<v Speaker 4>that climate change headlines often missed some of the most

0:26:45.880 --> 0:26:49.080
<v Speaker 4>important costs that we just don't see, and how climate

0:26:49.119 --> 0:26:52.080
<v Speaker 4>change already affects everyone and may act as an amplifier

0:26:52.119 --> 0:26:56.040
<v Speaker 4>of inequality, like what happens to people downwind of wildfire smoke,

0:26:56.520 --> 0:26:59.240
<v Speaker 4>or to children who cannot attend school because air quality

0:26:59.400 --> 0:26:59.960
<v Speaker 4>is so bad.

0:27:00.080 --> 0:27:02.000
<v Speaker 3>Yeah, we know the economy and inflation, we're front and

0:27:02.040 --> 0:27:04.920
<v Speaker 3>center on most Americans' minds during this year's election, also

0:27:04.960 --> 0:27:07.439
<v Speaker 3>this past week with the FED meeting. But according to

0:27:07.480 --> 0:27:10.800
<v Speaker 3>a Pew Research survey, eighty percent of Americans say climate

0:27:10.880 --> 0:27:14.280
<v Speaker 3>news makes them feel frustrated by political disagreements over the

0:27:14.320 --> 0:27:17.719
<v Speaker 3>messaging on the issue of climate change and thus creating

0:27:17.760 --> 0:27:21.400
<v Speaker 3>more political division. That's something doctor Park says is only

0:27:21.440 --> 0:27:23.920
<v Speaker 3>making the issue worse. He caught up with Tim and

0:27:23.960 --> 0:27:27.640
<v Speaker 3>Bloomberg's Katie Greifeld to talk about his book and Sebastian's

0:27:27.640 --> 0:27:30.639
<v Speaker 3>pick Slow Bird, The Hidden Costs of a warming world.

0:27:30.840 --> 0:27:35.119
<v Speaker 13>When we talk about wildfires, typically what's most salient and

0:27:35.320 --> 0:27:38.399
<v Speaker 13>visible are the flames, right, they burned down homes, they

0:27:38.440 --> 0:27:42.440
<v Speaker 13>force us to evacuate, as very destructive, But at least

0:27:42.440 --> 0:27:46.760
<v Speaker 13>according to recent research by research at Harvard and Stanford

0:27:46.760 --> 0:27:52.119
<v Speaker 13>and elsewhere, the hidden costs associated with wildfire's smoke maybe

0:27:52.240 --> 0:27:54.920
<v Speaker 13>just as damaging, if not more so. The last numbers

0:27:55.760 --> 0:27:58.399
<v Speaker 13>that I saw suggest that, you know, maybe dozens of

0:27:58.440 --> 0:28:01.280
<v Speaker 13>people have died due to wild fire flames in the

0:28:01.320 --> 0:28:04.960
<v Speaker 13>past several years in the United States, but the estimates

0:28:04.960 --> 0:28:08.720
<v Speaker 13>are that anywhere between five and fifteen thousand may have

0:28:08.840 --> 0:28:12.920
<v Speaker 13>died every year due to the additional air pollution caused

0:28:12.920 --> 0:28:16.080
<v Speaker 13>by the wildfire smoke, which, as you may know, can

0:28:16.200 --> 0:28:20.399
<v Speaker 13>travel large distances. So that's just one example of the

0:28:20.440 --> 0:28:24.160
<v Speaker 13>many hidden costs. I mean, just to take a step back,

0:28:24.600 --> 0:28:27.560
<v Speaker 13>one of the reasons why I wrote the book is is,

0:28:27.680 --> 0:28:30.280
<v Speaker 13>you know, as you mentioned, climate change has become such

0:28:30.560 --> 0:28:34.399
<v Speaker 13>a visceral issue, but it's also very complex issue, and

0:28:34.440 --> 0:28:37.760
<v Speaker 13>we all need sort of you know, simplifying mental heuristics

0:28:37.800 --> 0:28:40.440
<v Speaker 13>to help us think about it and for better or

0:28:40.480 --> 0:28:44.440
<v Speaker 13>for worse. You know, I had the observation that a

0:28:44.480 --> 0:28:47.280
<v Speaker 13>lot of the discussion around climate change has tended to

0:28:47.320 --> 0:28:51.720
<v Speaker 13>have sort of a black or white kind of almost fatalistic.

0:28:51.560 --> 0:28:52.160
<v Speaker 9>Hue to it.

0:28:52.400 --> 0:28:55.400
<v Speaker 13>And it's useful to think about climate change, of course,

0:28:55.480 --> 0:28:58.480
<v Speaker 13>as sort of an insurance problem, right, how are we

0:28:58.600 --> 0:29:03.240
<v Speaker 13>ensuring against the risk of potential planetary catastrophe. That's obviously

0:29:03.280 --> 0:29:05.480
<v Speaker 13>one important way to think about it. But one of

0:29:05.520 --> 0:29:09.600
<v Speaker 13>the additional mental heuristics that I certainly hope we can

0:29:09.640 --> 0:29:12.000
<v Speaker 13>add to our toolkit is to think of it as

0:29:12.000 --> 0:29:14.600
<v Speaker 13>a slow burn, right, as not so much an imminent

0:29:14.680 --> 0:29:18.000
<v Speaker 13>crisis for you know, all of life on planet Earth,

0:29:18.040 --> 0:29:21.640
<v Speaker 13>but more of a slow burning kind of degradation of

0:29:21.720 --> 0:29:26.040
<v Speaker 13>quality of life crisis that is already unfolding, sometimes in

0:29:26.560 --> 0:29:28.440
<v Speaker 13>visually salient ways, but often.

0:29:28.280 --> 0:29:29.040
<v Speaker 9>In hidden ways.

0:29:29.240 --> 0:29:31.080
<v Speaker 1>Well, if you think about it as a slow burn,

0:29:31.160 --> 0:29:34.080
<v Speaker 1>what does that mean in terms of addressing climate change?

0:29:34.120 --> 0:29:35.480
<v Speaker 10>Because it feels like, you.

0:29:35.400 --> 0:29:38.400
<v Speaker 1>Know, with so many things, there's this big, dramatic event

0:29:38.440 --> 0:29:40.840
<v Speaker 1>and then there's all this urgency created around it to

0:29:40.880 --> 0:29:44.320
<v Speaker 1>address it. If it is a slow burn, do you

0:29:44.360 --> 0:29:47.040
<v Speaker 1>think that that takes the urgency out of trying to

0:29:47.120 --> 0:29:48.200
<v Speaker 1>combat this problem.

0:29:48.440 --> 0:29:50.560
<v Speaker 13>Yeah, I mean that's certainly a risk, and that's probably

0:29:50.560 --> 0:29:52.400
<v Speaker 13>one of the reasons why, you know, there's so much

0:29:52.440 --> 0:29:55.440
<v Speaker 13>disagreement about how we should communicate climate change, you know,

0:29:55.520 --> 0:29:56.600
<v Speaker 13>the politics behind it.

0:29:56.600 --> 0:29:57.840
<v Speaker 9>It's always been contentious.

0:29:58.200 --> 0:30:02.040
<v Speaker 13>A good argument for at least jolting us out of

0:30:02.040 --> 0:30:06.920
<v Speaker 13>our complacency, you know, via images that are more you know, salient,

0:30:07.160 --> 0:30:11.520
<v Speaker 13>and some might argue extreme, but I would argue that

0:30:11.560 --> 0:30:14.720
<v Speaker 13>if you believe in you know, evidence based policy, and

0:30:14.760 --> 0:30:17.680
<v Speaker 13>if you and if you believe in the public's ability

0:30:17.760 --> 0:30:22.480
<v Speaker 13>to understand and digest even some modicum of data, the

0:30:22.560 --> 0:30:25.080
<v Speaker 13>data kind of speaks for itself almost overwhelmingly.

0:30:25.120 --> 0:30:27.560
<v Speaker 9>Now that even even if you think about.

0:30:27.920 --> 0:30:31.920
<v Speaker 13>Just the economic consequences of the slow burn aspect of

0:30:31.920 --> 0:30:37.040
<v Speaker 13>climate change. Putting aside the sort of distant potential annihilation prospect,

0:30:37.320 --> 0:30:39.920
<v Speaker 13>you know, the data suggests that it makes cost benefit

0:30:40.040 --> 0:30:44.240
<v Speaker 13>sense from a societal standpoint to aggressively reduced emissions. Now,

0:30:44.760 --> 0:30:47.280
<v Speaker 13>how we communicate that, who we communicate that to? In

0:30:47.280 --> 0:30:49.040
<v Speaker 13>what settings? You know, I'm not an expert in that,

0:30:49.080 --> 0:30:52.560
<v Speaker 13>and I'm sure that that will vary. But if you

0:30:52.640 --> 0:30:57.280
<v Speaker 13>care about just understanding the basic economics behind, you know,

0:30:57.360 --> 0:31:01.720
<v Speaker 13>the cost benefit, the social cost benefit of reducing greenhouse

0:31:01.760 --> 0:31:04.560
<v Speaker 13>gas emissions aggressively, which is what is it needed right

0:31:05.040 --> 0:31:08.000
<v Speaker 13>to slow the slow burn? The data sort of speaks

0:31:08.040 --> 0:31:09.120
<v Speaker 13>for itself at this point.

0:31:08.880 --> 0:31:11.680
<v Speaker 4>I think, well, how do you think about I think

0:31:11.720 --> 0:31:13.520
<v Speaker 4>the conversation we're having today is going to be a

0:31:13.520 --> 0:31:15.200
<v Speaker 4>lot different than the conversation we would have had two

0:31:15.200 --> 0:31:19.000
<v Speaker 4>weeks ago, because now Trump has been elected to another term.

0:31:19.240 --> 0:31:21.920
<v Speaker 4>He's now tapped former New York Congressman Lee Zelden is

0:31:22.000 --> 0:31:25.440
<v Speaker 4>EPA chief. This is somebody who's a climate skeptic. How

0:31:25.480 --> 0:31:28.800
<v Speaker 4>do you think about the federal government and the new

0:31:28.840 --> 0:31:31.960
<v Speaker 4>administration playing a role in everything that you're talking about.

0:31:33.120 --> 0:31:36.600
<v Speaker 9>Yeah, that's a great question. I wish I had a

0:31:36.600 --> 0:31:37.360
<v Speaker 9>crystal ball.

0:31:37.680 --> 0:31:39.640
<v Speaker 13>I was speaking to one of my colleagues the other

0:31:39.720 --> 0:31:42.440
<v Speaker 13>day about we were just speculating, okay, like, how durable

0:31:42.520 --> 0:31:45.800
<v Speaker 13>do we think the provisions of the Inflation Reduction Act

0:31:45.840 --> 0:31:49.080
<v Speaker 13>and other legislative measures on climate change that we're passed

0:31:49.200 --> 0:31:52.680
<v Speaker 13>during the Biden administration will be over the next four years?

0:31:52.760 --> 0:31:56.120
<v Speaker 13>And we weren't sure. I don't think anyone is sure

0:31:56.120 --> 0:31:58.560
<v Speaker 13>about that. I will just say there's a lot of

0:31:58.640 --> 0:32:01.960
<v Speaker 13>uncertainty there. My read of the data also suggests that

0:32:02.000 --> 0:32:06.680
<v Speaker 13>there's a lot of momentum that is more a product

0:32:06.840 --> 0:32:11.760
<v Speaker 13>of a combination of previous policy and technical change that

0:32:11.880 --> 0:32:15.600
<v Speaker 13>I imagine will be in the background regardless of what the

0:32:15.640 --> 0:32:21.120
<v Speaker 13>specific policies tomorrow or not taken in this coming administration.

0:32:21.600 --> 0:32:23.360
<v Speaker 9>So maybe that's room for a little bit of hope.

0:32:23.920 --> 0:32:27.880
<v Speaker 4>I'm wondering how you think about government role here versus

0:32:27.960 --> 0:32:31.560
<v Speaker 4>the role of the market versus the role of individuals.

0:32:32.080 --> 0:32:35.120
<v Speaker 13>It's a big issue, yeah, absolutely, and so maybe it's

0:32:35.160 --> 0:32:38.400
<v Speaker 13>worth taking a step back and separating out what realm

0:32:38.480 --> 0:32:40.680
<v Speaker 13>in which we are referring to it when it comes

0:32:40.720 --> 0:32:43.360
<v Speaker 13>to climate change. The right you can think about mitigation,

0:32:43.560 --> 0:32:46.360
<v Speaker 13>right reducing emissions, the energy transition, whatever name you want

0:32:46.360 --> 0:32:49.320
<v Speaker 13>to put to it. Right, the government role, the role

0:32:49.360 --> 0:32:54.040
<v Speaker 13>of government there is in some ways unambiguous, at least

0:32:54.080 --> 0:32:56.640
<v Speaker 13>in terms of whether there should be some government role,

0:32:56.640 --> 0:32:58.239
<v Speaker 13>and we can get into why that is. But the

0:32:58.680 --> 0:33:02.560
<v Speaker 13>short story is that, you know, climate change constitutes a

0:33:02.600 --> 0:33:06.080
<v Speaker 13>classic negative externality problem and a global public good problem,

0:33:06.160 --> 0:33:09.120
<v Speaker 13>and so government needs to play some role in setting

0:33:09.160 --> 0:33:11.640
<v Speaker 13>the market signals straight. Of course, that doesn't mean that

0:33:11.680 --> 0:33:14.520
<v Speaker 13>government is the only player it. You know, there's a

0:33:14.600 --> 0:33:17.960
<v Speaker 13>huge role to be played by the private sector. We

0:33:18.000 --> 0:33:21.080
<v Speaker 13>could also talk about what is the government's role in adaptation.

0:33:21.200 --> 0:33:23.920
<v Speaker 13>I mean, that's just one example of many ways in

0:33:23.960 --> 0:33:28.360
<v Speaker 13>which you know, we can expect ongoing climate change regardless

0:33:28.400 --> 0:33:33.160
<v Speaker 13>of what we do in terms of emissions reductions. How

0:33:33.320 --> 0:33:36.480
<v Speaker 13>how climate change will affect our quality of life, and

0:33:36.920 --> 0:33:39.120
<v Speaker 13>what the government role is there in terms of helping

0:33:39.200 --> 0:33:41.080
<v Speaker 13>us adapt to those risk is less clear.

0:33:41.360 --> 0:33:41.760
<v Speaker 9>I think.

0:33:42.280 --> 0:33:44.720
<v Speaker 13>I think it will depend in large part on you know,

0:33:44.760 --> 0:33:47.000
<v Speaker 13>what are the marketing perfections at play when it comes

0:33:47.000 --> 0:33:51.200
<v Speaker 13>to these kinds of adaptation decisions. Are there important information

0:33:51.280 --> 0:33:54.480
<v Speaker 13>asymmetries or is there sort of a coordination role to

0:33:54.520 --> 0:33:57.680
<v Speaker 13>be played? But to answer your question, Yeah, I think

0:33:57.680 --> 0:34:01.280
<v Speaker 13>it kind of depends, but certainly in the context of,

0:34:01.880 --> 0:34:06.240
<v Speaker 13>you know, mitigating emissions so that we can slow global

0:34:06.240 --> 0:34:09.399
<v Speaker 13>warming climate change overall. Yeah, I think it's quite quite

0:34:09.440 --> 0:34:12.120
<v Speaker 13>obvious that government has to play at least to catalyzing

0:34:12.239 --> 0:34:16.160
<v Speaker 13>and sort of price signal setting role, if that makes sense,

0:34:16.160 --> 0:34:18.200
<v Speaker 13>whether that's with a price on carbon or something else.

0:34:18.520 --> 0:34:21.160
<v Speaker 1>Let's talk a little bit more about consequences, because you

0:34:21.200 --> 0:34:23.279
<v Speaker 1>make the point in the book that it's not just

0:34:23.320 --> 0:34:25.880
<v Speaker 1>some of the obvious day to day consequences that you

0:34:25.960 --> 0:34:28.320
<v Speaker 1>might think of, but you also talk about lower test scores.

0:34:28.360 --> 0:34:31.760
<v Speaker 1>For example, you talk about higher crime rates, not issues

0:34:31.800 --> 0:34:35.760
<v Speaker 1>that people would typically associate with a hotter planet.

0:34:36.160 --> 0:34:37.359
<v Speaker 11>Draw that link for us.

0:34:38.800 --> 0:34:40.480
<v Speaker 9>Yeah, sure, And again, you know that was one of

0:34:40.520 --> 0:34:41.279
<v Speaker 9>the motivations.

0:34:41.320 --> 0:34:43.880
<v Speaker 13>You know, the research that I've engaged in it and

0:34:43.880 --> 0:34:48.320
<v Speaker 13>I'm familiar with that there's this increasingly intricate and compelling

0:34:48.400 --> 0:34:52.440
<v Speaker 13>story of how even so called non catastrophic amounts of

0:34:52.440 --> 0:34:58.279
<v Speaker 13>warming appear to have you know, subtle but cumulatively meaningful

0:34:58.400 --> 0:35:02.439
<v Speaker 13>and pervasive sequences for day to day life.

0:35:02.480 --> 0:35:04.360
<v Speaker 9>So you mentioned test scores.

0:35:04.400 --> 0:35:06.799
<v Speaker 13>You know, there are a number of studies that now

0:35:06.840 --> 0:35:10.200
<v Speaker 13>show that students taking their exams on a hot day,

0:35:10.560 --> 0:35:12.560
<v Speaker 13>even in a place like New York City, which you

0:35:12.600 --> 0:35:16.680
<v Speaker 13>know is one of the materially wealthiest you know, places

0:35:16.680 --> 0:35:19.840
<v Speaker 13>on Earth. Nevertheless, students who take their exam on a

0:35:19.880 --> 0:35:23.080
<v Speaker 13>ninety degree day, you know, roughly ten percent less likely

0:35:23.160 --> 0:35:26.440
<v Speaker 13>these are New York City regions exams to pass a

0:35:26.440 --> 0:35:27.240
<v Speaker 13>given subject.

0:35:28.080 --> 0:35:28.239
<v Speaker 14>You know.

0:35:28.239 --> 0:35:31.120
<v Speaker 9>Another example that may not.

0:35:31.080 --> 0:35:34.480
<v Speaker 13>Be obvious is just thinking about how climate change interacts

0:35:34.520 --> 0:35:36.279
<v Speaker 13>with the world of work. You know, even in the

0:35:36.400 --> 0:35:38.600
<v Speaker 13>United States, again, you know, one of the most highly

0:35:38.600 --> 0:35:44.120
<v Speaker 13>industrialized countries in the world, there are many millions of workers,

0:35:44.719 --> 0:35:47.480
<v Speaker 13>in fact, over two thirds of the roughly one hundred

0:35:47.520 --> 0:35:50.560
<v Speaker 13>million or so workers without a bachelor's degree who are

0:35:50.600 --> 0:35:54.760
<v Speaker 13>routinely exposed to the elements on the job. Agriculture workers,

0:35:54.760 --> 0:35:57.800
<v Speaker 13>construction workers are you know, the first two categories that

0:35:57.840 --> 0:35:59.520
<v Speaker 13>come to mind, but there are many others. You know,

0:36:00.560 --> 0:36:05.440
<v Speaker 13>utility repair crew, warehouse workers. Even in some indoor settings

0:36:05.480 --> 0:36:09.480
<v Speaker 13>where there are already ambient sources of heat or cooling,

0:36:09.600 --> 0:36:13.040
<v Speaker 13>is difficult. You know, there's evidence to suggests that when

0:36:13.080 --> 0:36:15.040
<v Speaker 13>temperatures rise, and they don't have to be in the

0:36:15.040 --> 0:36:18.640
<v Speaker 13>triple digits, you know, even moderately elevated temperatures in the

0:36:18.719 --> 0:36:22.319
<v Speaker 13>eighties and nineties can lead to a significant uptick in

0:36:22.400 --> 0:36:26.360
<v Speaker 13>the risk of serious accident or injury or illness on

0:36:26.400 --> 0:36:28.879
<v Speaker 13>the job. So, you know, these are the kinds of

0:36:29.239 --> 0:36:32.200
<v Speaker 13>you know, what I'm calling subtle climate risks that are

0:36:32.239 --> 0:36:35.040
<v Speaker 13>more more pervasive than first meets the eye, and which

0:36:35.400 --> 0:36:37.960
<v Speaker 13>you know, the data and the research that have come

0:36:38.000 --> 0:36:42.080
<v Speaker 13>online in the past decade plus given so much better

0:36:42.120 --> 0:36:42.960
<v Speaker 13>insight into.

0:36:43.120 --> 0:36:45.759
<v Speaker 4>How do we make people care. We just went through

0:36:45.760 --> 0:36:49.399
<v Speaker 4>an election where overwhelmingly what we learned was the only

0:36:49.440 --> 0:36:51.600
<v Speaker 4>thing that matters is inflation in the economy. It's what

0:36:51.640 --> 0:36:55.160
<v Speaker 4>polls are showing us how people feel about their economic situation.

0:36:55.480 --> 0:36:58.200
<v Speaker 4>How do you get them to care about the temperature

0:36:58.840 --> 0:37:01.600
<v Speaker 4>that kids take a test when they can't afford to

0:37:01.640 --> 0:37:03.760
<v Speaker 4>feed their family at the grocery store.

0:37:04.120 --> 0:37:04.920
<v Speaker 9>That's a great question.

0:37:04.960 --> 0:37:06.480
<v Speaker 13>I don't know if I have a great answer, Tom,

0:37:06.719 --> 0:37:09.680
<v Speaker 13>But you know, one way that I continue to think

0:37:09.719 --> 0:37:14.320
<v Speaker 13>about this problem is, you know, by clarifying the links

0:37:14.600 --> 0:37:19.360
<v Speaker 13>between something like climate change and the economy and making

0:37:19.400 --> 0:37:22.880
<v Speaker 13>it you know, maybe moving climate change as an issue

0:37:23.480 --> 0:37:27.640
<v Speaker 13>out of what has historically been you know, an environmental

0:37:27.719 --> 0:37:30.359
<v Speaker 13>policy issue per se into a more.

0:37:30.400 --> 0:37:32.040
<v Speaker 9>Hey, it actually matters for.

0:37:32.280 --> 0:37:37.040
<v Speaker 13>The broader operating you know, infrastructure of the economy. It

0:37:37.160 --> 0:37:41.839
<v Speaker 13>matters for how we understand economic well being, probably because shoot.

0:37:42.200 --> 0:37:44.919
<v Speaker 9>That may be one way we make people to care

0:37:45.040 --> 0:37:45.880
<v Speaker 9>a little bit more.

0:37:46.160 --> 0:37:48.840
<v Speaker 4>That was g Sung Park, assistant professor at the University

0:37:48.880 --> 0:37:51.799
<v Speaker 4>of Pennsylvania, an author of the book slow Burn, The

0:37:51.880 --> 0:37:53.640
<v Speaker 4>Hidden Costs of a Warming World.

0:37:53.760 --> 0:37:55.400
<v Speaker 3>And that wraps up our first hour of the weekend

0:37:55.520 --> 0:37:58.480
<v Speaker 3>edition of Bloomberg Business Week from Bloomberg Radio. Our holiday

0:37:58.520 --> 0:38:01.520
<v Speaker 3>reading list continues in the next hour with more picks,

0:38:01.520 --> 0:38:04.080
<v Speaker 3>including an eye opening exploration of one of the little

0:38:04.120 --> 0:38:07.880
<v Speaker 3>known levers that controls our world zoning codes and a

0:38:07.880 --> 0:38:11.000
<v Speaker 3>call to arms for using them to improve American society

0:38:11.080 --> 0:38:11.960
<v Speaker 3>at every level.

0:38:12.239 --> 0:38:15.240
<v Speaker 4>Plus Frank Berry and his wife traveled across the US

0:38:15.239 --> 0:38:18.000
<v Speaker 4>and an RV into the heart of American democracy to

0:38:18.040 --> 0:38:21.080
<v Speaker 4>find what binds Americans together in this divided time.

0:38:21.200 --> 0:38:24.520
<v Speaker 3>And our producer Paul Brennan's favorite, The Mac and Cheese Millionaire,

0:38:24.760 --> 0:38:26.839
<v Speaker 3>a book about one woman's quest of fall in love

0:38:26.880 --> 0:38:30.080
<v Speaker 3>with her job and then ended up transforming the restaurant

0:38:30.120 --> 0:38:33.319
<v Speaker 3>industry along the way. This is Bloomberg Business Week.

0:38:39.800 --> 0:38:43.359
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Catch us

0:38:43.400 --> 0:38:46.640
<v Speaker 2>live weekday afternoons from two to five pm Easter Listen

0:38:46.680 --> 0:38:48.840
<v Speaker 2>on Apple car Play and and Brout Auto with a

0:38:48.840 --> 0:38:51.440
<v Speaker 2>Bloomberg Business app, or watch us live on.

0:38:51.360 --> 0:38:55.320
<v Speaker 3>YouTube plenty ahead in our second hour of the weekend

0:38:55.440 --> 0:38:58.600
<v Speaker 3>edition of Bloomberg Business Week, Our team's holiday reading list

0:38:58.680 --> 0:39:02.799
<v Speaker 3>continues in including with a book about road trips, blue

0:39:02.840 --> 0:39:06.080
<v Speaker 3>Highways and backwater Americana with the hopes of seeing more

0:39:06.120 --> 0:39:09.000
<v Speaker 3>clearly what holds the country together and how we can

0:39:09.120 --> 0:39:09.800
<v Speaker 3>keep it together.

0:39:10.160 --> 0:39:13.680
<v Speaker 4>Also, from an overworked lawyer to restaurant owner, a look

0:39:13.680 --> 0:39:15.920
<v Speaker 4>into the journey of the Mac and Cheese millionaire.

0:39:16.040 --> 0:39:18.080
<v Speaker 3>First up this hour the fourth book on our winter

0:39:18.120 --> 0:39:20.919
<v Speaker 3>holiday reading list. It's Tim's Pick, which is a book

0:39:20.920 --> 0:39:24.840
<v Speaker 3>that covers something invisible yet also holds significant regulatory power

0:39:25.040 --> 0:39:29.200
<v Speaker 3>over local government and determines how we experience cities. We're

0:39:29.200 --> 0:39:31.040
<v Speaker 3>talking about zoning. You love this one.

0:39:31.200 --> 0:39:33.279
<v Speaker 4>Yeah, everybody's talking about zoning right now. I mean, it's

0:39:33.280 --> 0:39:36.480
<v Speaker 4>when we talk about affordability and cities. Everyone's taking a

0:39:36.520 --> 0:39:38.760
<v Speaker 4>look at zoning because this is a real local issue.

0:39:38.880 --> 0:39:41.080
<v Speaker 4>Many people argue that central to the housing crisis in

0:39:41.080 --> 0:39:43.759
<v Speaker 4>the US is zoning. The notion that only certain things

0:39:43.760 --> 0:39:47.200
<v Speaker 4>of certain sizes can be built in specific areas. Sarah

0:39:47.200 --> 0:39:50.520
<v Speaker 4>Bronan is a legal scholar and architect. She's also Professor

0:39:50.560 --> 0:39:54.120
<v Speaker 4>of Law and Urban Planning at Cornell University. She argues

0:39:54.160 --> 0:39:57.160
<v Speaker 4>that once we recognize the power of zoning, we can

0:39:57.320 --> 0:40:00.520
<v Speaker 4>harness it to create vibrant communities and ensure everyone has

0:40:00.560 --> 0:40:04.640
<v Speaker 4>access to affordable housing, public transit, and healthy food. Her

0:40:04.640 --> 0:40:07.400
<v Speaker 4>book Key to the City, How Zoning Shapes Our World.

0:40:07.719 --> 0:40:11.560
<v Speaker 15>Zoning, which is enacted at the local level by maybe

0:40:11.600 --> 0:40:15.440
<v Speaker 15>thirty thousand counties and cities and towns across the country,

0:40:15.760 --> 0:40:19.240
<v Speaker 15>has huge impacts on our housing market and our ability

0:40:19.360 --> 0:40:22.839
<v Speaker 15>to provide affordable and accessible housing to people who need it.

0:40:23.560 --> 0:40:26.600
<v Speaker 4>We're talking about the idea of nimbiism and the idea

0:40:26.760 --> 0:40:29.000
<v Speaker 4>that in certain areas you're only allowed to build a

0:40:29.120 --> 0:40:31.920
<v Speaker 4>single family home of a certain size on a certain

0:40:31.920 --> 0:40:35.400
<v Speaker 4>plot of land. And if Carol, we had zoning for

0:40:35.480 --> 0:40:39.440
<v Speaker 4>more dense housing, we could build more housing and provide

0:40:39.480 --> 0:40:40.320
<v Speaker 4>more people with shelter.

0:40:40.600 --> 0:40:43.360
<v Speaker 3>You know, I feel like this is something Sara, that

0:40:43.400 --> 0:40:45.439
<v Speaker 3>we have been talking about for a long time, right,

0:40:45.640 --> 0:40:50.360
<v Speaker 3>the housing shortages and for people who work in major

0:40:50.400 --> 0:40:53.040
<v Speaker 3>cities who can't afford to live in those cities, and

0:40:53.080 --> 0:40:55.279
<v Speaker 3>nobody wants to build, and so they've got to commute

0:40:55.600 --> 0:40:57.600
<v Speaker 3>long commutes to get into the city to get to

0:40:57.640 --> 0:41:01.200
<v Speaker 3>their jobs. So how do we change some of this

0:41:01.360 --> 0:41:03.799
<v Speaker 3>And is it if we could just change zoning, would

0:41:03.840 --> 0:41:04.760
<v Speaker 3>everything be fine?

0:41:04.920 --> 0:41:07.280
<v Speaker 15>Well, zoning is definitely just one piece of the puzzle.

0:41:07.280 --> 0:41:10.840
<v Speaker 15>But Carol, you raise a really good example of people

0:41:10.880 --> 0:41:13.960
<v Speaker 15>who have to live maybe out in the suburbs because

0:41:13.960 --> 0:41:16.640
<v Speaker 15>we're not building enough housing where they want to live

0:41:16.800 --> 0:41:20.240
<v Speaker 15>or how they want to live. So typically in this country,

0:41:20.360 --> 0:41:25.120
<v Speaker 15>across far too many jurisdictions, we've seen zoning that provides

0:41:25.320 --> 0:41:27.880
<v Speaker 15>what you might consider one size fits all or cookie

0:41:27.920 --> 0:41:31.799
<v Speaker 15>cutter development, a house on a half acre or an acre,

0:41:31.960 --> 0:41:33.960
<v Speaker 15>or even the size of a football field about two

0:41:34.000 --> 0:41:38.520
<v Speaker 15>acres or more, all across this country dictated by zoning rules,

0:41:38.520 --> 0:41:40.960
<v Speaker 15>and so we don't see town homes, we don't see

0:41:41.040 --> 0:41:44.640
<v Speaker 15>multi family housing, we don't see more affordable options or

0:41:44.719 --> 0:41:47.760
<v Speaker 15>more appealing options to people who may not want to drive,

0:41:48.040 --> 0:41:50.160
<v Speaker 15>to seniors who want to age in place in some

0:41:50.239 --> 0:41:53.160
<v Speaker 15>of those suburbs and in their small towns. We're not

0:41:53.200 --> 0:41:56.000
<v Speaker 15>really providing that diversity of housing and I think that

0:41:56.080 --> 0:42:00.680
<v Speaker 15>has had huge ripple effects on our economy and on

0:42:00.719 --> 0:42:01.320
<v Speaker 15>our growth.

0:42:01.440 --> 0:42:05.000
<v Speaker 3>When you think about zoning, is it twofold or threefold

0:42:05.080 --> 0:42:08.799
<v Speaker 3>or fourfold? In other words, is it about supply? Is

0:42:08.840 --> 0:42:12.480
<v Speaker 3>it about variety of housing being afforded? Is it also

0:42:12.600 --> 0:42:17.479
<v Speaker 3>about thinking about the space itself? And that sometimes means

0:42:17.560 --> 0:42:22.200
<v Speaker 3>open space and places to farm, do urban farming, whatever.

0:42:23.800 --> 0:42:25.280
<v Speaker 3>It's a lot of components.

0:42:25.640 --> 0:42:27.600
<v Speaker 15>Yeah, I think it's all of the above. But I

0:42:27.600 --> 0:42:29.560
<v Speaker 15>want to touch on the last thing that you mentioned,

0:42:29.600 --> 0:42:34.600
<v Speaker 15>which is essentially the characteristic of all these large zoning

0:42:34.640 --> 0:42:38.640
<v Speaker 15>codes that make us push farther outward into farmland and

0:42:38.719 --> 0:42:42.400
<v Speaker 15>into forest land. And essentially what we have said to

0:42:42.600 --> 0:42:45.960
<v Speaker 15>developers to property owners is if you want housing, you've

0:42:46.000 --> 0:42:49.080
<v Speaker 15>got to go outward to build. Now, that's a big

0:42:49.160 --> 0:42:52.279
<v Speaker 15>problem for us from an environmental standpoint. It's also a

0:42:52.320 --> 0:42:55.960
<v Speaker 15>big problem from a food security standpoint. So the point

0:42:56.000 --> 0:42:58.880
<v Speaker 15>I try to make in the book is, hey, look around,

0:42:59.360 --> 0:43:01.719
<v Speaker 15>zoning is controlling a lot of the outcomes that we

0:43:01.760 --> 0:43:04.239
<v Speaker 15>see and some of the outcomes that we probably don't

0:43:04.280 --> 0:43:07.640
<v Speaker 15>really want, not just as a resident in a particular town,

0:43:08.040 --> 0:43:09.880
<v Speaker 15>but as Americans on the whole.

0:43:10.000 --> 0:43:11.359
<v Speaker 10>Trying to think about.

0:43:11.239 --> 0:43:16.120
<v Speaker 15>A broader approach to land development that will benefit our economy,

0:43:16.120 --> 0:43:19.880
<v Speaker 15>our society, our food security, our transportation security, and so

0:43:20.000 --> 0:43:23.120
<v Speaker 15>much more. But housing, I think is one of the

0:43:23.120 --> 0:43:23.800
<v Speaker 15>core issues.

0:43:23.960 --> 0:43:24.600
<v Speaker 10>And when it comes to.

0:43:24.680 --> 0:43:27.880
<v Speaker 4>Zoning, what about something like historic preservation? And I'm asking

0:43:27.920 --> 0:43:30.879
<v Speaker 4>you because you have a lot of experience with historic preservation.

0:43:31.800 --> 0:43:34.400
<v Speaker 4>You served as the chair of the Advisory Council and

0:43:34.480 --> 0:43:37.200
<v Speaker 4>historic preservation. Is that a position you still have. I

0:43:37.200 --> 0:43:38.839
<v Speaker 4>think you're on office until twenty twenty five.

0:43:39.480 --> 0:43:42.439
<v Speaker 15>Yes, I still serve in this federal role, but I'm

0:43:42.480 --> 0:43:47.000
<v Speaker 15>talking today in my professor role and as a preservationist.

0:43:47.400 --> 0:43:51.120
<v Speaker 15>And from a zoning code standpoint, you do see a

0:43:51.160 --> 0:43:54.160
<v Speaker 15>lot of zoning codes that do integrate some nod to

0:43:54.520 --> 0:43:58.840
<v Speaker 15>historic structures. And I think we love most about historic

0:43:58.840 --> 0:44:01.839
<v Speaker 15>neighborhoods is lively, They're dynamic, I think, got a lot

0:44:01.840 --> 0:44:04.680
<v Speaker 15>of mix of uses, and they're beautiful. And to the

0:44:04.719 --> 0:44:08.839
<v Speaker 15>extent that zoning can encourage that kind of formula, they

0:44:08.880 --> 0:44:12.479
<v Speaker 15>don't now too often. But to encourage that and maybe

0:44:12.520 --> 0:44:16.120
<v Speaker 15>to recreate and support the historic neighborhoods we have all

0:44:16.160 --> 0:44:16.560
<v Speaker 15>the better.

0:44:16.640 --> 0:44:20.040
<v Speaker 4>But is there this this tension there between preserving history

0:44:20.080 --> 0:44:23.880
<v Speaker 4>but also making sure that you rezone something for the future.

0:44:24.280 --> 0:44:26.640
<v Speaker 15>I mean, if you're thinking about you know, there's a

0:44:26.680 --> 0:44:30.080
<v Speaker 15>lot of dialogue about preservation being in tension with housing

0:44:30.120 --> 0:44:33.680
<v Speaker 15>development in particular, but if you look actually at their research.

0:44:33.719 --> 0:44:35.200
<v Speaker 15>So I'll put on my professor Lea.

0:44:35.920 --> 0:44:37.760
<v Speaker 4>I will say you have a lot of different hats

0:44:37.920 --> 0:44:42.000
<v Speaker 4>I think, you know, just to.

0:44:41.960 --> 0:44:45.960
<v Speaker 15>Say that, you know, the research has shown that historic

0:44:46.120 --> 0:44:49.880
<v Speaker 15>districts in cities including New York City and la are

0:44:49.920 --> 0:44:53.239
<v Speaker 15>denser than non historic districts. And why is that. It's

0:44:53.320 --> 0:44:58.120
<v Speaker 15>because typically in historic neighborhoods, we've always allowed historic buildings

0:44:58.120 --> 0:45:00.520
<v Speaker 15>to grow and change. If you think about you know,

0:45:00.640 --> 0:45:04.600
<v Speaker 15>before zone zoning was imposed about one hundred years ago,

0:45:04.640 --> 0:45:08.040
<v Speaker 15>and lots of towns that already existed, and so you know,

0:45:08.320 --> 0:45:10.319
<v Speaker 15>you have that layer. And one of the things that

0:45:10.360 --> 0:45:12.799
<v Speaker 15>I've noticed, I have a project called the National Zoning

0:45:12.800 --> 0:45:14.880
<v Speaker 15>out List that log zoning codes all over the country.

0:45:15.160 --> 0:45:17.840
<v Speaker 15>One of the things I've noticed is that zoning codes

0:45:17.880 --> 0:45:23.680
<v Speaker 15>have often like what gone reversed how a neighborhood initially developed.

0:45:23.719 --> 0:45:27.600
<v Speaker 15>For example, many zoning codes on what you might consider

0:45:27.600 --> 0:45:31.239
<v Speaker 15>a historic main street say no housing on the upper floors. Well,

0:45:31.280 --> 0:45:33.799
<v Speaker 15>that's exactly how those buildings developed, and that's what made

0:45:33.800 --> 0:45:37.399
<v Speaker 15>those neighborhoods so vibrant and so attractive. Zoning fifty years

0:45:37.400 --> 0:45:39.240
<v Speaker 15>ago might have said, okay, now this is one hundred

0:45:39.239 --> 0:45:42.680
<v Speaker 15>percent commercial uses. You can't put housing up. But you

0:45:42.719 --> 0:45:44.840
<v Speaker 15>know that was a bad idea. We should go back

0:45:44.880 --> 0:45:48.400
<v Speaker 15>to that historic mixing. We should go back to a

0:45:48.480 --> 0:45:50.960
<v Speaker 15>twenty four to seven, you know, concept of some of

0:45:50.960 --> 0:45:54.080
<v Speaker 15>these places so that we can really, I think, revitalize

0:45:54.080 --> 0:45:54.840
<v Speaker 15>those communities.

0:45:54.960 --> 0:45:55.920
<v Speaker 3>This is super interesting.

0:45:56.440 --> 0:45:57.960
<v Speaker 4>I wasn't joking when I said she has a lot

0:45:58.000 --> 0:46:02.880
<v Speaker 4>of hats. She's an architect, she's an attorney, she's a policymaker,

0:46:03.320 --> 0:46:05.920
<v Speaker 4>an author, and a professor, just to name a few things.

0:46:06.160 --> 0:46:08.799
<v Speaker 3>So okay, now I feel like I've done nothing with

0:46:08.840 --> 0:46:13.080
<v Speaker 3>my life. It's super impressive. Having said that, I'm listening

0:46:13.120 --> 0:46:14.759
<v Speaker 3>to you, and I feel like, so what. I live

0:46:14.800 --> 0:46:18.480
<v Speaker 3>in a historic neighborhood, and you know, there are rules

0:46:18.480 --> 0:46:21.000
<v Speaker 3>when you do things, and it's as the years have

0:46:21.040 --> 0:46:23.480
<v Speaker 3>gone by, the rules have gotten even tougher. And that

0:46:23.560 --> 0:46:25.680
<v Speaker 3>has to do with adding on and all that kind

0:46:25.719 --> 0:46:29.360
<v Speaker 3>of stuff. And yet the city seems to push in

0:46:29.480 --> 0:46:33.279
<v Speaker 3>terms of newer development, squeezing things in almost everywhere and

0:46:33.440 --> 0:46:34.799
<v Speaker 3>it's getting to point where it's little bit of a

0:46:34.800 --> 0:46:38.200
<v Speaker 3>pushback and fight to kind of preserve some of the

0:46:38.320 --> 0:46:42.279
<v Speaker 3>open space or preserve some of the old you know,

0:46:42.440 --> 0:46:45.840
<v Speaker 3>train embankment or something like that that is part of

0:46:45.920 --> 0:46:50.000
<v Speaker 3>the neighborhood. When does you know what's the right balance

0:46:50.040 --> 0:46:53.040
<v Speaker 3>and how you think about development that is needed, maybe

0:46:53.040 --> 0:46:56.000
<v Speaker 3>in terms of housing, but then there's over development that

0:46:56.239 --> 0:46:58.680
<v Speaker 3>just makes it not a great place to live. How

0:46:58.680 --> 0:46:59.720
<v Speaker 3>do we assess that.

0:47:00.120 --> 0:47:03.600
<v Speaker 15>Zoning can be a really good tool for providing and

0:47:03.680 --> 0:47:08.040
<v Speaker 15>protecting for urban space, for open space, especially in urban environments,

0:47:08.640 --> 0:47:10.840
<v Speaker 15>and you know, you can zone for open space, you

0:47:10.880 --> 0:47:13.200
<v Speaker 15>can zone for parkland, as they point out in the book,

0:47:13.239 --> 0:47:15.359
<v Speaker 15>you can zone for street trees and the kind of

0:47:16.160 --> 0:47:19.920
<v Speaker 15>environmental infrastructure that actually can benefit us and make us healthier,

0:47:19.960 --> 0:47:23.640
<v Speaker 15>make us calmer. But going back to your question on

0:47:24.120 --> 0:47:28.799
<v Speaker 15>density in historic neighborhoods, I'm a proponent of lots of

0:47:28.840 --> 0:47:32.480
<v Speaker 15>different housing options, whether it's carriage house conversions to accessory

0:47:32.560 --> 0:47:37.319
<v Speaker 15>dwelling units, or you know, allowing for one, two, three

0:47:37.360 --> 0:47:41.799
<v Speaker 15>family housing where it's appropriate. But I'm also a big

0:47:41.840 --> 0:47:45.040
<v Speaker 15>fan of looking outside of those historic districts to say

0:47:45.320 --> 0:47:48.600
<v Speaker 15>what kind of compatible development can happen that can be

0:47:48.680 --> 0:47:52.520
<v Speaker 15>complementary of the existing historic districts, because you do want

0:47:52.560 --> 0:47:55.160
<v Speaker 15>to keep that sense of viruc you do want to

0:47:55.200 --> 0:47:59.719
<v Speaker 15>allow historic neighborhoods to change. And I will say, you know,

0:47:59.719 --> 0:48:03.759
<v Speaker 15>think about the approach to historic preservation you've talked about,

0:48:03.920 --> 0:48:06.480
<v Speaker 15>you know, add ons and additions. There's a whole other

0:48:06.520 --> 0:48:10.640
<v Speaker 15>set of rules, historic preservation rules, design control rules that

0:48:10.719 --> 0:48:13.560
<v Speaker 15>layer on top of zoning and that I've argued in

0:48:13.640 --> 0:48:17.560
<v Speaker 15>other work is maybe sometimes too restrictive when we think

0:48:17.680 --> 0:48:20.239
<v Speaker 15>too much about the materiality of a place and not

0:48:20.360 --> 0:48:23.520
<v Speaker 15>about sort of the long term goals of the community

0:48:23.560 --> 0:48:25.520
<v Speaker 15>and the people who live there. And I think housing

0:48:25.600 --> 0:48:27.800
<v Speaker 15>is one of those places where we could stand a

0:48:27.840 --> 0:48:31.160
<v Speaker 15>little bit more flexibility when it comes to those design rules.

0:48:31.320 --> 0:48:33.279
<v Speaker 15>I'll also just add, you know, I don't know where

0:48:33.280 --> 0:48:36.760
<v Speaker 15>you live, but places like New York City, places like Hartford,

0:48:36.760 --> 0:48:39.160
<v Speaker 15>where I had shared the Planning and Zoning Commission, have

0:48:39.280 --> 0:48:41.920
<v Speaker 15>really taken a look at a different kind of historic

0:48:41.960 --> 0:48:45.799
<v Speaker 15>building stock, and that's industrial and manufacturing building stock and

0:48:45.880 --> 0:48:48.480
<v Speaker 15>trying to figure out ways to rezone that for housing.

0:48:48.880 --> 0:48:52.360
<v Speaker 15>Lots of cities have often sort of adopted a zoning

0:48:52.400 --> 0:48:56.200
<v Speaker 15>code and then left it there for decades. I think

0:48:56.239 --> 0:49:01.160
<v Speaker 15>that has really hurt the revitalization redevelopment of industrial neighborhoods

0:49:01.320 --> 0:49:06.240
<v Speaker 15>and these big mill buildings and factories that aren't well positioned.

0:49:06.520 --> 0:49:09.320
<v Speaker 15>We don't have the same kind of manufacturing demands anymore,

0:49:09.480 --> 0:49:12.120
<v Speaker 15>but often they're in a neighborhood which had worker housing

0:49:12.160 --> 0:49:16.120
<v Speaker 15>around it. So thinking about those historic buildings, repurposing those,

0:49:16.160 --> 0:49:18.759
<v Speaker 15>I think is also an important thing for cities to do.

0:49:19.280 --> 0:49:22.120
<v Speaker 4>You were saying something about Guanas and the conversion from

0:49:22.280 --> 0:49:25.239
<v Speaker 4>an industrial area to a residential area and the challenges

0:49:25.560 --> 0:49:28.439
<v Speaker 4>that the area is dealing with toxic chemicals, And.

0:49:28.360 --> 0:49:30.880
<v Speaker 15>That's why I said at the beginning of this conversation

0:49:30.960 --> 0:49:33.800
<v Speaker 15>that zoning is just one piece, and so thinking about

0:49:34.000 --> 0:49:37.120
<v Speaker 15>you know, when cities are trying to figure out how

0:49:37.120 --> 0:49:40.360
<v Speaker 15>do we re vitalize this neighborhood, zoning is a critical

0:49:40.400 --> 0:49:43.719
<v Speaker 15>part because it says how it can be revitalized. But

0:49:43.800 --> 0:49:46.840
<v Speaker 15>there's all of these other issues too, including financing, including

0:49:46.920 --> 0:49:50.319
<v Speaker 15>environmental cleanup. You've tackled it in New York City at

0:49:50.320 --> 0:49:52.680
<v Speaker 15>Guanas with a huge rezoning and you know, done some

0:49:52.760 --> 0:49:56.400
<v Speaker 15>cleanup and you know, seeing a lot of development happening

0:49:56.600 --> 0:49:59.520
<v Speaker 15>and on the way I use Baltimore in the book

0:49:59.560 --> 0:50:03.320
<v Speaker 15>to talk about a different kind of industrial rehabilitation effort

0:50:03.320 --> 0:50:06.720
<v Speaker 15>that's happening in the Remington neighborhood there and different cities

0:50:06.719 --> 0:50:09.480
<v Speaker 15>at different skills are trying different things, but in all

0:50:09.520 --> 0:50:13.600
<v Speaker 15>of them, when you're thinking about revitalizing a neighborhood, reviving

0:50:13.640 --> 0:50:19.520
<v Speaker 15>its economy, making new connections, making neighborhoods more accessible, zoning

0:50:19.719 --> 0:50:21.719
<v Speaker 15>is an essential part of the discussion.

0:50:21.840 --> 0:50:24.120
<v Speaker 3>I want to go continue kind of with our some

0:50:24.160 --> 0:50:26.160
<v Speaker 3>other places around the country. Having said that, I do

0:50:26.239 --> 0:50:28.880
<v Speaker 3>want to ask you, might it be a city like

0:50:28.920 --> 0:50:34.120
<v Speaker 3>Atlantic City or Detroit where revitalizing it continues to be

0:50:34.160 --> 0:50:37.280
<v Speaker 3>a year after year a struggle. Are there some areas

0:50:37.280 --> 0:50:39.000
<v Speaker 3>that cannot be revitalized?

0:50:39.280 --> 0:50:43.839
<v Speaker 15>So both of these cities present very different studies of

0:50:43.880 --> 0:50:46.360
<v Speaker 15>the issues. I mean when it comes to Detroit, I

0:50:46.400 --> 0:50:49.600
<v Speaker 15>think what has happened there as has happened in Hartford

0:50:50.239 --> 0:50:55.120
<v Speaker 15>in Buffalo. Similarly, post industrial cities that have seen population

0:50:55.280 --> 0:50:58.960
<v Speaker 15>loss and have seen disinvestment, is that increasingly city leaders

0:50:59.000 --> 0:51:02.080
<v Speaker 15>have turned to the zoning code. In Detroit's case, lots

0:51:02.080 --> 0:51:05.640
<v Speaker 15>of different uses allowed in places they weren't before, as

0:51:05.640 --> 0:51:08.640
<v Speaker 15>well as urban agriculture you see that in Hertford. Again,

0:51:08.680 --> 0:51:11.680
<v Speaker 15>where I work in Buffalo, you saw and in Hertford

0:51:11.719 --> 0:51:15.560
<v Speaker 15>you see elimination of minimum parking requirements which and pose

0:51:15.880 --> 0:51:17.800
<v Speaker 15>significant costs on new housing.

0:51:18.360 --> 0:51:19.200
<v Speaker 10>Those moves have.

0:51:19.200 --> 0:51:24.400
<v Speaker 15>Really helped to encourage new investment because developers know with

0:51:24.680 --> 0:51:28.400
<v Speaker 15>greater certainty exactly how much money they'll have to spend

0:51:28.440 --> 0:51:30.520
<v Speaker 15>in order to get a development over the finish line,

0:51:30.640 --> 0:51:34.680
<v Speaker 15>and also thinking about things like process improvements. Zoning codes

0:51:34.719 --> 0:51:37.360
<v Speaker 15>can be thousands of pages long in the case of

0:51:37.400 --> 0:51:39.480
<v Speaker 15>New York City, and believe it or not, Boston is

0:51:39.480 --> 0:51:41.439
<v Speaker 15>at the very top of the list at I think

0:51:41.480 --> 0:51:46.319
<v Speaker 15>thirty eight hundred pages of zoning code, and that I

0:51:46.320 --> 0:51:49.440
<v Speaker 15>think comes with it inherently it's a complexity, and so

0:51:49.560 --> 0:51:53.200
<v Speaker 15>stripping away some of that complexity writing the rules of

0:51:53.239 --> 0:51:56.400
<v Speaker 15>the game in advance is a strategy that places like

0:51:56.480 --> 0:52:02.080
<v Speaker 15>Detroit can use to help to spur growth through the

0:52:02.080 --> 0:52:04.920
<v Speaker 15>creation of certainty. And you see that across regulations, right,

0:52:04.960 --> 0:52:11.000
<v Speaker 15>business people want certainty and zoning is no different and land,

0:52:11.040 --> 0:52:14.080
<v Speaker 15>of course a highly important commodity.

0:52:15.239 --> 0:52:18.680
<v Speaker 4>Okay, can we talk cars real quick? You mentioned minimum

0:52:19.360 --> 0:52:22.759
<v Speaker 4>parking requirement being removed, something I think they did with

0:52:22.800 --> 0:52:24.120
<v Speaker 4>some projects in New York City.

0:52:24.160 --> 0:52:25.280
<v Speaker 3>What does that mean minimum?

0:52:25.320 --> 0:52:27.680
<v Speaker 4>So correct me if I'm wrong, professor, But the idea

0:52:27.719 --> 0:52:31.080
<v Speaker 4>with a development, you have to guarantee a certain number

0:52:31.120 --> 0:52:34.640
<v Speaker 4>of parking spaces per number of units in a building.

0:52:34.680 --> 0:52:35.120
<v Speaker 3>Is that right?

0:52:36.280 --> 0:52:36.759
<v Speaker 7>That's right?

0:52:36.840 --> 0:52:37.760
<v Speaker 10>So what that means?

0:52:37.880 --> 0:52:42.040
<v Speaker 15>In some cases we've seen codes that require four parking

0:52:42.080 --> 0:52:46.400
<v Speaker 15>spaces for a single apartment. Often what that means is

0:52:46.400 --> 0:52:49.879
<v Speaker 15>that you're building more parking than housing. So what does

0:52:49.920 --> 0:52:53.640
<v Speaker 15>that tell you about the jurisdiction's approach to housing development.

0:52:53.880 --> 0:52:57.120
<v Speaker 15>It's almost like they're stacking the deck against new housing.

0:52:57.760 --> 0:53:01.040
<v Speaker 15>We also know that parking is it's not beautiful, it's

0:53:01.080 --> 0:53:04.560
<v Speaker 15>a lot of pavement. It is not necessary in places

0:53:04.600 --> 0:53:06.480
<v Speaker 15>like New York City. But I'm going to use New

0:53:06.560 --> 0:53:08.680
<v Speaker 15>York City as an example. I know they're trying to

0:53:08.719 --> 0:53:11.400
<v Speaker 15>change that right now with the City of Yes zoning proposal,

0:53:11.800 --> 0:53:15.560
<v Speaker 15>But right now, overwhelmingly in New York City, a place

0:53:15.719 --> 0:53:19.000
<v Speaker 15>where I think the majority of residents don't have cars

0:53:19.040 --> 0:53:22.720
<v Speaker 15>or don't use them regularly, there are minimum parking requirements

0:53:22.760 --> 0:53:26.040
<v Speaker 15>in the vast majority of land in New York City,

0:53:26.160 --> 0:53:30.000
<v Speaker 15>including in Manhattan. Just posted New York City to the

0:53:30.080 --> 0:53:32.880
<v Speaker 15>National zoning out Lists it's a zoning outlest dot org

0:53:32.920 --> 0:53:35.080
<v Speaker 15>if anybody wants to check it out, and you can

0:53:35.120 --> 0:53:39.200
<v Speaker 15>see where those minimum parking requirements exist. And it's not

0:53:39.480 --> 0:53:42.400
<v Speaker 15>the way that we should be developing our cities. We

0:53:42.440 --> 0:53:44.839
<v Speaker 15>should be promoting lots of different kinds of ways of

0:53:44.880 --> 0:53:47.840
<v Speaker 15>moving around, because again, not everybody wants to drive, not

0:53:47.920 --> 0:53:49.160
<v Speaker 15>everybody can afford a car.

0:53:49.480 --> 0:53:52.160
<v Speaker 4>It's a perfect segway. Sorry I want to jump in

0:53:52.239 --> 0:53:53.640
<v Speaker 4>because we only have three minutes left, but it's the

0:53:53.640 --> 0:53:56.200
<v Speaker 4>perfect segway to talk about public transit and cars in

0:53:56.239 --> 0:53:58.279
<v Speaker 4>the United States. And it just to me feels like

0:53:58.640 --> 0:54:03.120
<v Speaker 4>this is such a car centric culture and this country

0:54:03.200 --> 0:54:07.080
<v Speaker 4>was designed essentially for the automobile, and it makes me

0:54:07.160 --> 0:54:10.520
<v Speaker 4>think that so much of what we see with zoning

0:54:10.560 --> 0:54:13.160
<v Speaker 4>and development is inextricably bound to the idea that we

0:54:13.200 --> 0:54:16.240
<v Speaker 4>are driving ourselves from one place to another place. Convince

0:54:16.280 --> 0:54:17.200
<v Speaker 4>me that I'm wrong.

0:54:18.120 --> 0:54:18.560
<v Speaker 10>You're right.

0:54:19.440 --> 0:54:20.800
<v Speaker 5>Is that what you wanted to hear, because.

0:54:20.880 --> 0:54:22.200
<v Speaker 4>No, that's not what I wanted to hear.

0:54:23.239 --> 0:54:26.640
<v Speaker 15>And I think it has huge negative consequences, not only

0:54:26.920 --> 0:54:29.520
<v Speaker 15>on the environment in the form of sprawl, which we've

0:54:29.560 --> 0:54:32.839
<v Speaker 15>talked about, but also on our health. And I used

0:54:32.840 --> 0:54:35.400
<v Speaker 15>in the book an example of a neighborhood in Hartford

0:54:35.600 --> 0:54:38.400
<v Speaker 15>where you have a thoroughfare that was rezoned in the

0:54:38.480 --> 0:54:41.760
<v Speaker 15>nineteen fifties when we thought, oh, suburban commuters is exactly

0:54:41.800 --> 0:54:44.240
<v Speaker 15>what we need to provide for and zone for gas

0:54:44.239 --> 0:54:47.960
<v Speaker 15>stations and parking lots and strip malls and fast food joints.

0:54:48.080 --> 0:54:49.120
<v Speaker 10>And guess what happened.

0:54:49.520 --> 0:54:54.400
<v Speaker 15>That's what that particular avenue became to the detriment in

0:54:54.440 --> 0:54:57.920
<v Speaker 15>the form of asthma, in the form of obesity related

0:54:58.000 --> 0:55:01.799
<v Speaker 15>illnesses of people in the immediate neighborhood. And so just

0:55:01.840 --> 0:55:04.520
<v Speaker 15>in that one story, you see the power of zoning

0:55:04.800 --> 0:55:08.160
<v Speaker 15>to completely reshape a community, an urban community that had

0:55:08.200 --> 0:55:11.640
<v Speaker 15>been built out, you know, a century or more ago,

0:55:12.160 --> 0:55:16.680
<v Speaker 15>that area with beautiful buildings on it, walkable and so on,

0:55:16.719 --> 0:55:18.879
<v Speaker 15>and a lot of that got changed over. I think

0:55:18.920 --> 0:55:22.359
<v Speaker 15>it's a nineteen fifties, nineteen sixties mindset. But again, too

0:55:22.440 --> 0:55:25.560
<v Speaker 15>many zoning codes have just been sitting there with these

0:55:25.600 --> 0:55:29.080
<v Speaker 15>cumulative effects on us now that we need to really revisit.

0:55:29.280 --> 0:55:32.080
<v Speaker 3>Sarah, I just got thirty seconds left hair climate change,

0:55:32.120 --> 0:55:35.600
<v Speaker 3>how is that going to probably up end zoning codes

0:55:35.680 --> 0:55:37.040
<v Speaker 3>in some ways just quickly.

0:55:38.760 --> 0:55:43.360
<v Speaker 15>Zoning is allowing far too many things to be built

0:55:43.400 --> 0:55:47.880
<v Speaker 15>in places we have no business building. We are doing

0:55:48.160 --> 0:55:50.960
<v Speaker 15>research on sea level rise. With the national zoning out lists,

0:55:51.000 --> 0:55:53.160
<v Speaker 15>We're going to be seeing a lot more data on

0:55:53.200 --> 0:55:56.360
<v Speaker 15>this come out. And I think to the extent that

0:55:56.400 --> 0:55:58.840
<v Speaker 15>we are making these little decisions at the local level,

0:55:59.120 --> 0:56:01.839
<v Speaker 15>we've got to start broadening this out and saying, how

0:56:01.880 --> 0:56:04.799
<v Speaker 15>are zoning codes affecting our ability as a nation to

0:56:04.840 --> 0:56:07.520
<v Speaker 15>respond to climate change? And I think our answer will

0:56:07.520 --> 0:56:11.560
<v Speaker 15>be unfortunately, we're not, but we can do better. And

0:56:11.600 --> 0:56:13.480
<v Speaker 15>that's the hope that I try to put forward in

0:56:13.520 --> 0:56:13.839
<v Speaker 15>the book.

0:56:13.880 --> 0:56:16.720
<v Speaker 3>We can always do better. I agree with you. Sarah Brennan,

0:56:16.880 --> 0:56:19.440
<v Speaker 3>she's professor of law and urban Planning at Cornell University.

0:56:19.480 --> 0:56:22.080
<v Speaker 3>Her new book, Key to the City, How Zoning Shapes

0:56:22.120 --> 0:56:24.239
<v Speaker 3>Our World. Great stuff in at the book. She takes

0:56:24.239 --> 0:56:26.279
<v Speaker 3>you to Ames, Iowa, she takes you to Alabama, she

0:56:26.280 --> 0:56:31.320
<v Speaker 3>takes you to Vegas, Georgetown, some specific situations and stories

0:56:31.360 --> 0:56:32.920
<v Speaker 3>when it comes to zoning around the country.

0:56:32.920 --> 0:56:33.480
<v Speaker 4>So really cool.

0:56:33.560 --> 0:56:34.960
<v Speaker 3>Check it out. Yeah, exactly.

0:56:36.719 --> 0:56:40.560
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Listen live

0:56:40.680 --> 0:56:43.600
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0:56:43.600 --> 0:56:46.560
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0:56:46.600 --> 0:56:49.880
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0:56:49.920 --> 0:56:53.720
<v Speaker 2>New York station, Just say Alexa Play Bloomberg eleven thirty.

0:56:55.400 --> 0:56:57.920
<v Speaker 3>Now let's get to our fifth pick on our team's

0:56:57.960 --> 0:57:00.920
<v Speaker 3>holiday reading list. This one comes from from our team's

0:57:01.000 --> 0:57:04.200
<v Speaker 3>video producer, Elizabeth Cedrin, who liked the story of a

0:57:04.239 --> 0:57:06.359
<v Speaker 3>trip along the back roads of the United States known

0:57:06.400 --> 0:57:08.560
<v Speaker 3>as the Lincoln Highway. If you don't know what it is,

0:57:08.680 --> 0:57:10.680
<v Speaker 3>you're about to find out. It's all in a book

0:57:10.680 --> 0:57:13.200
<v Speaker 3>by Frank S. Berry, who took a road trip with

0:57:13.280 --> 0:57:13.920
<v Speaker 3>his wife.

0:57:14.080 --> 0:57:16.800
<v Speaker 4>Frank Berry is a Bloomberg opinion columnist and member of

0:57:16.840 --> 0:57:20.160
<v Speaker 4>the editorial board covering national affairs. We should also note

0:57:20.240 --> 0:57:23.160
<v Speaker 4>he was chief speechwriter to Mayor Michael Bloomberg during the

0:57:23.200 --> 0:57:26.480
<v Speaker 4>twenty twenty presidential campaign and in New York City Hall.

0:57:27.000 --> 0:57:29.480
<v Speaker 4>Michael Bloomberg, of course, the founder of Bloomberg LP and

0:57:29.600 --> 0:57:30.760
<v Speaker 4>Bloomberg Philanthropies.

0:57:30.840 --> 0:57:34.000
<v Speaker 3>Now, Frank Berry's mission of wandering America with his wife

0:57:34.040 --> 0:57:37.320
<v Speaker 3>to understand what binds our country together despite the great

0:57:37.320 --> 0:57:40.240
<v Speaker 3>political divide, is all in his new book, Back Roads

0:57:40.280 --> 0:57:43.280
<v Speaker 3>and Better Angels, a Journey into the Heart of American Democracy.

0:57:43.680 --> 0:57:46.480
<v Speaker 3>He spoke about that journey with Bloomberg's Matt Miller and me.

0:57:46.680 --> 0:57:49.200
<v Speaker 16>Back in twenty sixteen, when the country seemed to be

0:57:49.200 --> 0:57:51.200
<v Speaker 16>coming a part of the seams, I was looking for

0:57:51.240 --> 0:57:53.640
<v Speaker 16>a different way into the story that everybody was talking about,

0:57:53.680 --> 0:57:57.080
<v Speaker 16>which is what's happening and why is the country so divided?

0:57:57.080 --> 0:57:59.760
<v Speaker 16>And I wanted to go exploring what holds the country

0:57:59.800 --> 0:58:02.600
<v Speaker 16>to gather? And I stumbled across this thing called the

0:58:02.680 --> 0:58:05.280
<v Speaker 16>Lincoln Highway, which, as it turns out, starts here in

0:58:05.320 --> 0:58:07.600
<v Speaker 16>New York in Times Square and runs all the way

0:58:07.640 --> 0:58:09.960
<v Speaker 16>across the country to San Francisco. And it was the

0:58:09.960 --> 0:58:13.040
<v Speaker 16>first road to connect the two coasts. It was dedicated

0:58:13.040 --> 0:58:15.800
<v Speaker 16>in nineteen thirteen, and so I thought, what better way

0:58:15.840 --> 0:58:18.800
<v Speaker 16>to explore what holds the country together than by channeling

0:58:18.800 --> 0:58:21.760
<v Speaker 16>the spirit of Lincoln and driving this road. Now, it

0:58:21.800 --> 0:58:24.120
<v Speaker 16>didn't happen because life got in the way, but the

0:58:24.160 --> 0:58:27.680
<v Speaker 16>pandemic came along in twenty twenty, and my wife and

0:58:27.720 --> 0:58:30.760
<v Speaker 16>I realized this was our opportunities now or never.

0:58:30.960 --> 0:58:33.960
<v Speaker 3>Was it snap judgment, no problem, Your wife said, yep,

0:58:33.960 --> 0:58:34.280
<v Speaker 3>I'm in.

0:58:34.600 --> 0:58:37.040
<v Speaker 16>It took a little work, it wasn't quite that quick,

0:58:37.720 --> 0:58:42.160
<v Speaker 16>but she was all in and it did happen really quickly.

0:58:42.160 --> 0:58:44.920
<v Speaker 16>We had never driven an RV before, and so we

0:58:45.000 --> 0:58:46.560
<v Speaker 16>had to move quickly, and.

0:58:46.680 --> 0:58:49.440
<v Speaker 3>Twenty five feet twenty seventeen Winnebago exactly.

0:58:49.600 --> 0:58:52.280
<v Speaker 16>We decided it was the biggest RV we wanted to

0:58:52.360 --> 0:58:54.320
<v Speaker 16>drive and the smallest RV we wanted to live in.

0:58:55.160 --> 0:58:57.360
<v Speaker 16>But it had everything we needed. A bed, a kitchen,

0:58:57.520 --> 0:59:00.760
<v Speaker 16>a bathroom, and an off I.

0:59:00.680 --> 0:59:02.880
<v Speaker 14>Mean, obviously you had a job to do. You weren't

0:59:02.920 --> 0:59:05.520
<v Speaker 14>just driving and sight seeing, That's right. You wanted to

0:59:05.520 --> 0:59:08.000
<v Speaker 14>stop and talk too important people. How did you choose

0:59:08.600 --> 0:59:11.760
<v Speaker 14>you know, with whom you would speak, and you know,

0:59:11.840 --> 0:59:13.960
<v Speaker 14>how do you set up I feel like you had

0:59:13.960 --> 0:59:16.840
<v Speaker 14>to have a tour manager in order to organize everything.

0:59:16.880 --> 0:59:18.800
<v Speaker 16>I wish I had a tour manager. It was very

0:59:18.880 --> 0:59:21.200
<v Speaker 16>much happening on the fly. I didn't have a lot

0:59:21.200 --> 0:59:22.640
<v Speaker 16>of time to put it together. But I wanted to

0:59:22.720 --> 0:59:25.520
<v Speaker 16>talk with people who would represent a cross section of

0:59:25.560 --> 0:59:29.400
<v Speaker 16>the country, people from all different backgrounds and working all

0:59:29.400 --> 0:59:33.560
<v Speaker 16>different types of jobs and different industries. And I wanted

0:59:33.600 --> 0:59:35.960
<v Speaker 16>to talk with people who had interesting stories to tell

0:59:36.400 --> 0:59:39.360
<v Speaker 16>that would represent what I was after, which was this

0:59:39.480 --> 0:59:44.120
<v Speaker 16>better sense of what holds us together? And so in

0:59:44.160 --> 0:59:47.200
<v Speaker 16>some cases the people we spoke with, of course, it

0:59:47.320 --> 0:59:50.640
<v Speaker 16>was just spontaneous people we met along the way always

0:59:50.720 --> 0:59:53.600
<v Speaker 16>you know, interested to hear those stories. But I also

0:59:53.960 --> 0:59:56.840
<v Speaker 16>would reach out to people before we arrived in town

0:59:57.160 --> 0:59:59.120
<v Speaker 16>and ask, you know, do you have time to sit down.

0:59:59.480 --> 1:00:02.120
<v Speaker 16>Sometimes it was a civic leader, sometimes as a business leader.

1:00:02.200 --> 1:00:06.400
<v Speaker 16>Sometimes it was a farmer. Sometimes it was an activist.

1:00:07.160 --> 1:00:09.880
<v Speaker 16>And the good thing about the pandemic, the extent there

1:00:10.040 --> 1:00:12.400
<v Speaker 16>was a good thing is people had more time on

1:00:12.440 --> 1:00:15.479
<v Speaker 16>their hands. Everyone's schedule was interrupted, and people were really

1:00:15.480 --> 1:00:16.439
<v Speaker 16>generous with their time.

1:00:16.520 --> 1:00:18.680
<v Speaker 3>We found it just kind of once everybody got up

1:00:18.680 --> 1:00:20.800
<v Speaker 3>and running and being on air and working from our homes,

1:00:21.120 --> 1:00:23.400
<v Speaker 3>everybody was accessible because everybody was home.

1:00:23.480 --> 1:00:23.959
<v Speaker 7>That's right.

1:00:24.040 --> 1:00:29.240
<v Speaker 3>I do want to ask you your first interview who

1:00:29.320 --> 1:00:32.160
<v Speaker 3>that was. And I also want to even take one

1:00:32.160 --> 1:00:34.560
<v Speaker 3>more step back. Why the Lincoln Highway?

1:00:35.240 --> 1:00:39.920
<v Speaker 16>Yeah, So the Lincoln Highway to me represented a it

1:00:39.960 --> 1:00:42.640
<v Speaker 16>was a hopeful idea in nineteen thirteen, when there was

1:00:42.720 --> 1:00:44.640
<v Speaker 16>no road across the country. It was a way to

1:00:44.720 --> 1:00:48.920
<v Speaker 16>stitch the country together, a way to encourage more people

1:00:48.960 --> 1:00:51.040
<v Speaker 16>to see more of the country. I think that's still

1:00:51.400 --> 1:00:54.200
<v Speaker 16>something that we need more of today. A time when

1:00:54.240 --> 1:00:56.720
<v Speaker 16>we talk about flyover country. The Lincoln Highway was kind

1:00:56.760 --> 1:01:02.520
<v Speaker 16>of the original idea of combating the notion of flyover country.

1:01:03.400 --> 1:01:07.479
<v Speaker 16>And so we left on September eleventh from New York City,

1:01:08.200 --> 1:01:12.400
<v Speaker 16>and even we did, we did because having lived in

1:01:12.440 --> 1:01:16.800
<v Speaker 16>New York on September eleventh, it's impossible not to carry

1:01:16.840 --> 1:01:19.160
<v Speaker 16>with you the spirit, I think, the spirit of unity

1:01:19.240 --> 1:01:22.080
<v Speaker 16>that we all felt in the in the aftermath, and

1:01:22.120 --> 1:01:24.280
<v Speaker 16>so that's what I wanted to take with us and

1:01:24.320 --> 1:01:27.000
<v Speaker 16>to try to try to channel. And so my first

1:01:27.040 --> 1:01:29.480
<v Speaker 16>interview on September eleventh was actually with the mayor of

1:01:29.520 --> 1:01:32.880
<v Speaker 16>Jersey City, Steve Pullip, who was downtown as I was.

1:01:32.880 --> 1:01:35.560
<v Speaker 3>My home city right very far, it didn't get very

1:01:35.560 --> 1:01:37.560
<v Speaker 3>far at all.

1:01:37.880 --> 1:01:43.560
<v Speaker 16>Started stop here first, first off, Yeah, and we stopped.

1:01:43.560 --> 1:01:46.320
<v Speaker 16>There's a Lincoln statue in Jersey City, a great one, uh,

1:01:46.520 --> 1:01:49.280
<v Speaker 16>And so I had a great conversation with him about

1:01:49.320 --> 1:01:51.680
<v Speaker 16>his nine to eleventh story. He was working downtown as

1:01:51.720 --> 1:01:54.000
<v Speaker 16>I was on that day. He ended up joining the Marines,

1:01:55.000 --> 1:01:58.840
<v Speaker 16>and he talked about, you know, his journey from there

1:01:59.080 --> 1:02:01.400
<v Speaker 16>and what led him to end up running for office.

1:02:01.800 --> 1:02:04.440
<v Speaker 14>So what about when you actually get into fly over country,

1:02:04.480 --> 1:02:07.480
<v Speaker 14>because you're still a long way from Jersey City, Okay,

1:02:07.760 --> 1:02:09.320
<v Speaker 14>I yeah, even got to the Newport.

1:02:10.680 --> 1:02:12.360
<v Speaker 7>So like when you get to the.

1:02:12.200 --> 1:02:15.520
<v Speaker 14>Real America, it's all real. Who were you talking to

1:02:15.600 --> 1:02:16.960
<v Speaker 14>in the heartland.

1:02:16.440 --> 1:02:20.919
<v Speaker 16>Though, well as people from all different walks of life

1:02:20.920 --> 1:02:23.600
<v Speaker 16>and so you know, the heartland also includes Chicago. The

1:02:23.760 --> 1:02:26.240
<v Speaker 16>Lincoln Highway runs through big cities and small towns. But

1:02:27.200 --> 1:02:30.720
<v Speaker 16>in Ohio I spoke with a farmer, Chris Gibbs, who

1:02:30.800 --> 1:02:34.040
<v Speaker 16>had a real interesting story. A friend of mine introduced

1:02:34.080 --> 1:02:37.680
<v Speaker 16>me to him. He was a lifelong Republican, very active

1:02:37.680 --> 1:02:43.080
<v Speaker 16>and Republican party politics, grew disillusioned with the party under Trump,

1:02:43.240 --> 1:02:47.480
<v Speaker 16>decided to become an independent, and in doing that he

1:02:47.600 --> 1:02:51.040
<v Speaker 16>found something happened you didn't expect, which is he lost

1:02:51.040 --> 1:02:53.959
<v Speaker 16>most of his friends. And that was a really tough

1:02:53.960 --> 1:02:58.520
<v Speaker 16>story to hear, but it was representative of how personal

1:02:58.600 --> 1:03:01.080
<v Speaker 16>politics has become, I think, and a lot of people

1:03:01.160 --> 1:03:04.000
<v Speaker 16>have a version of that, where we've lost friendships over that.

1:03:04.080 --> 1:03:07.160
<v Speaker 16>The good news of his story is he didn't give up.

1:03:08.360 --> 1:03:11.840
<v Speaker 16>He decided to become an independent, and as it turns out,

1:03:11.880 --> 1:03:15.080
<v Speaker 16>the Democratic Party asked him to chair the local county

1:03:15.160 --> 1:03:16.960
<v Speaker 16>Party committee and he's now doing that.

1:03:17.240 --> 1:03:19.200
<v Speaker 14>I'm just trying to get to the other side, because

1:03:19.800 --> 1:03:22.480
<v Speaker 14>you know, you're we're here in New York. When we

1:03:22.520 --> 1:03:26.000
<v Speaker 14>put together a two sided panel, neither one likes Trump.

1:03:26.360 --> 1:03:27.560
<v Speaker 7>Right, when you talk to.

1:03:27.560 --> 1:03:30.760
<v Speaker 14>A Republican, you're talking to one who doesn't support Trump.

1:03:30.760 --> 1:03:34.040
<v Speaker 14>But yet half the country does support Trump. And I

1:03:34.040 --> 1:03:37.640
<v Speaker 14>imagine you left this you know, bubble in order to

1:03:37.680 --> 1:03:39.919
<v Speaker 14>get in touch with that other half to find out

1:03:40.120 --> 1:03:43.000
<v Speaker 14>what these hillbilly elergy people were all about.

1:03:43.160 --> 1:03:44.320
<v Speaker 7>So when you run into any.

1:03:44.280 --> 1:03:45.800
<v Speaker 16>Well, of course, yeah, of course we did lots of

1:03:45.840 --> 1:03:48.800
<v Speaker 16>Trump supporters and saw Trump signs all along the route,

1:03:48.840 --> 1:03:51.919
<v Speaker 16>lots of them. But my purpose was not to try

1:03:51.960 --> 1:03:54.600
<v Speaker 16>to explain other people to readers. Right, this was not

1:03:54.760 --> 1:03:57.080
<v Speaker 16>hillbilly elogy. I wasn't trying to do that. I was

1:03:57.240 --> 1:04:01.160
<v Speaker 16>trying to let people speak of their own experiences in

1:04:01.200 --> 1:04:03.840
<v Speaker 16>ways that would remind us of what holds us together.

1:04:04.360 --> 1:04:07.400
<v Speaker 16>And So to give you one example of a Trump supporter,

1:04:07.440 --> 1:04:10.040
<v Speaker 16>a really strong Trump supporter, I spoke with two husband

1:04:10.040 --> 1:04:12.200
<v Speaker 16>and wife out in Arizona. When we made it to

1:04:12.240 --> 1:04:14.640
<v Speaker 16>the end of the Lincoln Highway. We kept going two ranchers,

1:04:15.160 --> 1:04:20.120
<v Speaker 16>and they talked about how difficult life had been for

1:04:20.200 --> 1:04:22.760
<v Speaker 16>them under the Obama administration because of a change in

1:04:22.880 --> 1:04:27.720
<v Speaker 16>an EPA rule and the difficulty they were facing because

1:04:27.760 --> 1:04:29.760
<v Speaker 16>of an EPA rule that would require them to fence

1:04:29.800 --> 1:04:33.360
<v Speaker 16>their ranchers. It's open range, require them to fence their road,

1:04:33.680 --> 1:04:36.000
<v Speaker 16>and it would have cost two million dollars one point

1:04:36.040 --> 1:04:38.720
<v Speaker 16>six million. I said, one point six million dollars to

1:04:38.720 --> 1:04:41.120
<v Speaker 16>put a fence up, Granted it's a big property. And

1:04:41.160 --> 1:04:42.560
<v Speaker 16>he said, well, you know, I could do it for

1:04:42.600 --> 1:04:45.680
<v Speaker 16>sixty thousand dollars, but because of federal regulations, it would

1:04:45.680 --> 1:04:48.640
<v Speaker 16>cost me one point six million. And so that's an

1:04:48.680 --> 1:04:52.800
<v Speaker 16>example of someone who I think the more you listen

1:04:52.880 --> 1:04:55.760
<v Speaker 16>to people's stories about why they support the other party,

1:04:55.800 --> 1:04:57.280
<v Speaker 16>the more understandable they become.

1:04:57.520 --> 1:04:59.320
<v Speaker 3>Did you find most people were willing to talk?

1:05:00.000 --> 1:05:00.560
<v Speaker 13>Absolutely?

1:05:00.680 --> 1:05:02.800
<v Speaker 16>In fact, almost no one said I don't want to

1:05:02.800 --> 1:05:06.160
<v Speaker 16>talk r I don't have time. People were really forthcoming

1:05:06.320 --> 1:05:06.920
<v Speaker 16>and welcoming.

1:05:08.160 --> 1:05:10.919
<v Speaker 14>Well, no, I'm just I'm curious about the Winnebago side

1:05:10.920 --> 1:05:12.160
<v Speaker 14>of it, because I would love to do that.

1:05:12.280 --> 1:05:15.720
<v Speaker 7>Also, I've never driven an RV. We'll talk about when you.

1:05:15.720 --> 1:05:17.960
<v Speaker 3>First got it. You had to go to was it Tennessee?

1:05:18.320 --> 1:05:19.200
<v Speaker 3>Where you to pick it out?

1:05:19.280 --> 1:05:22.000
<v Speaker 16>So we U we bought it used and a woman

1:05:22.040 --> 1:05:24.160
<v Speaker 16>in Florida was kind enough to drive it halfway. So

1:05:24.240 --> 1:05:27.280
<v Speaker 16>I met her in North Carolina, Carolina, picked it up,

1:05:27.480 --> 1:05:29.040
<v Speaker 16>had no idea what I was doing, got in the

1:05:29.120 --> 1:05:31.440
<v Speaker 16>driver's seat, feared that I had bit off more than

1:05:31.480 --> 1:05:36.280
<v Speaker 16>I could chew, and kind of did. But at that

1:05:36.320 --> 1:05:38.640
<v Speaker 16>point it's too late, and so we drove it back

1:05:38.640 --> 1:05:40.840
<v Speaker 16>to New York and then off we went. But yeah,

1:05:41.160 --> 1:05:43.800
<v Speaker 16>neither was my wife nor I had driven an RV before.

1:05:43.840 --> 1:05:45.560
<v Speaker 16>We had never lived in an RV.

1:05:45.920 --> 1:05:46.800
<v Speaker 7>On the street in the city.

1:05:46.960 --> 1:05:49.800
<v Speaker 16>Well, we brought it up state for a few days

1:05:49.880 --> 1:05:52.680
<v Speaker 16>and then and then we brought it back into the city.

1:05:52.720 --> 1:05:55.280
<v Speaker 16>But no, I never actually, in fact, we walked the

1:05:55.320 --> 1:05:58.560
<v Speaker 16>first mile of the Lincoln Highway from Times Square to

1:05:58.600 --> 1:06:00.720
<v Speaker 16>the river, and then we got a fairy and picked

1:06:00.800 --> 1:06:03.400
<v Speaker 16>up Yes, a smart move.

1:06:03.640 --> 1:06:06.720
<v Speaker 3>Yeah, we're a young country, a young democracy, right, We've

1:06:06.720 --> 1:06:09.520
<v Speaker 3>definitely seen our moments of strife. We've had a civil war.

1:06:10.360 --> 1:06:12.200
<v Speaker 3>After talking to people, do you have more hope?

1:06:12.520 --> 1:06:12.800
<v Speaker 8>A lot?

1:06:12.880 --> 1:06:16.880
<v Speaker 16>Yeah, it came away really optimistic actually, and full with hope,

1:06:17.320 --> 1:06:20.960
<v Speaker 16>partly because that's what I heard from people. When you know,

1:06:21.280 --> 1:06:23.120
<v Speaker 16>there was a lot of frustration. I'd hear from both

1:06:23.160 --> 1:06:26.600
<v Speaker 16>Democrats and Republicans about how divided we were, but in

1:06:26.640 --> 1:06:29.320
<v Speaker 16>the end, most people expressed hope that we would get

1:06:29.320 --> 1:06:32.240
<v Speaker 16>through it. They weren't always able to articulate exactly why,

1:06:32.480 --> 1:06:34.480
<v Speaker 16>but there was this sense that we would get through

1:06:34.480 --> 1:06:37.160
<v Speaker 16>it because that's what we do. And actually, there's a

1:06:37.200 --> 1:06:39.240
<v Speaker 16>lot of history in the book, but that's probably the

1:06:39.240 --> 1:06:43.000
<v Speaker 16>most historically accurate assessment that you could make, because we've

1:06:43.000 --> 1:06:44.800
<v Speaker 16>been through so much as a country, even though we're

1:06:44.800 --> 1:06:49.040
<v Speaker 16>relatively young, so much violence and division, civil war being

1:06:49.240 --> 1:06:51.439
<v Speaker 16>the worst of it, but plenty of other episodes too.

1:06:52.480 --> 1:06:54.600
<v Speaker 16>But we found ways to get through it, and part

1:06:54.640 --> 1:06:57.320
<v Speaker 16>of the story of the book is highlighting those ways,

1:06:57.360 --> 1:06:59.480
<v Speaker 16>the kind of the values that have led us out

1:06:59.520 --> 1:07:02.520
<v Speaker 16>of the dark times. And I think the more we

1:07:02.560 --> 1:07:05.120
<v Speaker 16>can recognize that we've been through versions of what we're

1:07:05.160 --> 1:07:08.720
<v Speaker 16>experiencing today, the more kind of hope and faith we

1:07:09.200 --> 1:07:10.760
<v Speaker 16>will have that we can get through it.

1:07:10.840 --> 1:07:12.200
<v Speaker 7>Are there any prescriptions?

1:07:12.240 --> 1:07:13.880
<v Speaker 14>I mean, hopefully we don't have to get to a

1:07:13.920 --> 1:07:18.000
<v Speaker 14>civil war before we can reset. Right, How should we

1:07:18.080 --> 1:07:19.320
<v Speaker 14>deal with this division?

1:07:19.440 --> 1:07:21.000
<v Speaker 16>Well, there's a lot I think that we can learn

1:07:21.000 --> 1:07:23.160
<v Speaker 16>from Lincoln, and that's why he's the perfect guide for

1:07:23.240 --> 1:07:26.920
<v Speaker 16>the trip. And so one thing to keep in mind is,

1:07:27.320 --> 1:07:29.760
<v Speaker 16>you know, Lincoln in the eighteen fifties, as the country

1:07:29.920 --> 1:07:34.240
<v Speaker 16>was heading towards Civil War, said of white Southerners, they

1:07:34.240 --> 1:07:36.000
<v Speaker 16>are just as we would be if we were in

1:07:36.040 --> 1:07:39.800
<v Speaker 16>their situation. Now, Lincoln abhorred slavery, thought of it as

1:07:39.840 --> 1:07:44.080
<v Speaker 16>a moral abomination, but here he was speaking about Southerners

1:07:44.080 --> 1:07:47.640
<v Speaker 16>and their support for slavery with no judgment. And I

1:07:47.680 --> 1:07:51.760
<v Speaker 16>think that is something that we can learn from because

1:07:51.760 --> 1:07:55.919
<v Speaker 16>today there's so much judgment about the other side and

1:07:56.000 --> 1:07:59.200
<v Speaker 16>so much kind of quickness to decide that the other

1:07:59.240 --> 1:08:02.840
<v Speaker 16>side is not just wrong, but they're evil. And I

1:08:02.840 --> 1:08:04.959
<v Speaker 16>think the more that we can recognize that we're shaped

1:08:05.000 --> 1:08:09.320
<v Speaker 16>by our circumstances and that different points of view can

1:08:09.360 --> 1:08:14.240
<v Speaker 16>still hold valid perspectives, to not assume that we are

1:08:14.480 --> 1:08:19.559
<v Speaker 16>entirely correct, that others have valid viewpoints, the more that

1:08:19.560 --> 1:08:21.600
<v Speaker 16>we can try to hold the whole thing together. The

1:08:21.680 --> 1:08:25.760
<v Speaker 16>forces that are dividing the country right now, and you

1:08:25.840 --> 1:08:29.400
<v Speaker 16>see it anytime you pick up social media, you see

1:08:29.439 --> 1:08:32.200
<v Speaker 16>it on your phone, but you hear it in conversations

1:08:33.200 --> 1:08:36.960
<v Speaker 16>and you sense it in people's anxiety. All of that

1:08:37.080 --> 1:08:39.919
<v Speaker 16>is going to be with us, and it really requires

1:08:40.000 --> 1:08:42.920
<v Speaker 16>leaders to tap into as say in the book, the

1:08:42.920 --> 1:08:45.160
<v Speaker 16>Better Angels of Our Nature. It's a link and phrase,

1:08:45.600 --> 1:08:49.519
<v Speaker 16>but it does require leadership that reminds us of the

1:08:49.560 --> 1:08:52.640
<v Speaker 16>best of America and the best of our values, and

1:08:52.680 --> 1:08:56.240
<v Speaker 16>to recognize when when leaders are trying to exploit the

1:08:56.280 --> 1:08:59.360
<v Speaker 16>worst in us, and to tap into our fears and hatred.

1:08:59.400 --> 1:09:01.280
<v Speaker 7>Well, I guess we have to be open as well.

1:09:01.400 --> 1:09:04.759
<v Speaker 14>You know, when I think about the problems on the left,

1:09:04.800 --> 1:09:08.719
<v Speaker 14>you've got the sort of cancel culture and sort of

1:09:08.760 --> 1:09:11.880
<v Speaker 14>this gas lighting censorship. I'm sure a lot of people

1:09:11.920 --> 1:09:14.479
<v Speaker 14>on the right feel that they can't speak or be

1:09:14.560 --> 1:09:17.160
<v Speaker 14>heard because they're not allowed to say how they feel.

1:09:17.240 --> 1:09:21.280
<v Speaker 16>Absolutely, I couldn't agree more and that's something I speak

1:09:21.320 --> 1:09:24.280
<v Speaker 16>with people in the book about that that also is

1:09:24.320 --> 1:09:27.360
<v Speaker 16>a threat to democracy, and sometimes Democrats fall into the

1:09:27.400 --> 1:09:30.400
<v Speaker 16>trap of thinking that threats only exist on the right,

1:09:30.600 --> 1:09:33.400
<v Speaker 16>and that's wrong. They exist on the left too, And

1:09:33.439 --> 1:09:36.240
<v Speaker 16>that censorship that you're talking about is a big part

1:09:36.240 --> 1:09:38.679
<v Speaker 16>of it. And I heard that from people in different

1:09:38.680 --> 1:09:41.679
<v Speaker 16>parts of our journey, the fear of speaking their minds,

1:09:42.040 --> 1:09:44.000
<v Speaker 16>and a lot of times that fear was on the

1:09:44.080 --> 1:09:48.320
<v Speaker 16>left because of either you know, facing personal or professional

1:09:48.400 --> 1:09:52.479
<v Speaker 16>repercussions for stating their opinion. That's a really unhealthy thing

1:09:52.920 --> 1:09:55.759
<v Speaker 16>in a democratic society. If people feel afraid to express

1:09:55.800 --> 1:09:56.240
<v Speaker 16>an opinion.

1:09:56.240 --> 1:09:58.200
<v Speaker 3>Does z academia make it worse? I used to think

1:09:58.240 --> 1:10:01.200
<v Speaker 3>about one of our producers said, that's what colleges. You

1:10:01.240 --> 1:10:03.280
<v Speaker 3>say stupid things and then you learn, Yeah, and we

1:10:03.320 --> 1:10:06.520
<v Speaker 3>don't do that anymore, or if you do, the penalties

1:10:06.720 --> 1:10:07.440
<v Speaker 3>are incredible.

1:10:07.600 --> 1:10:09.880
<v Speaker 7>Yeah they're talking about professors or students.

1:10:09.800 --> 1:10:13.360
<v Speaker 3>About both, but you know what I'm saying, Like it

1:10:13.400 --> 1:10:14.320
<v Speaker 3>was further.

1:10:14.120 --> 1:10:18.800
<v Speaker 16>Capable of saying, you know what, Yeah, college should be

1:10:18.840 --> 1:10:21.599
<v Speaker 16>a place where you make mistakes and learn and grow.

1:10:22.000 --> 1:10:27.080
<v Speaker 16>But also any community should have a level of forgiveness

1:10:27.439 --> 1:10:29.959
<v Speaker 16>and understanding that we're not going to see things differently.

1:10:30.439 --> 1:10:36.000
<v Speaker 16>And the desire to shame and punish people for being

1:10:36.040 --> 1:10:38.519
<v Speaker 16>on what someone uses the wrong side of an issue

1:10:39.280 --> 1:10:42.919
<v Speaker 16>is really counterproductive to a civil, democratic society.

1:10:43.160 --> 1:10:45.360
<v Speaker 3>Your last person, we've only got about forty seconds. Did

1:10:45.400 --> 1:10:47.599
<v Speaker 3>you think long and hard about who the last person

1:10:47.640 --> 1:10:48.360
<v Speaker 3>you wanted to speak to?

1:10:48.600 --> 1:10:51.120
<v Speaker 16>Well, as it happens, the trip we went across the

1:10:51.120 --> 1:10:53.720
<v Speaker 16>country and back, we ended up the Lincoln Memorial, and

1:10:53.800 --> 1:10:55.800
<v Speaker 16>so I had an old friend hadn't spoken to him

1:10:55.800 --> 1:10:59.160
<v Speaker 16>many years. Sergeant Mike roccarty is a Capitol police officer.

1:10:59.200 --> 1:11:02.280
<v Speaker 16>He was on duty on January sixth, and so I

1:11:02.320 --> 1:11:05.160
<v Speaker 16>spoke to him about his day. He's a conservative Republican,

1:11:05.880 --> 1:11:09.400
<v Speaker 16>and he relayed the events of that day and how

1:11:09.479 --> 1:11:12.800
<v Speaker 16>harrowing and dangerous and how much worse it almost was.

1:11:13.080 --> 1:11:16.240
<v Speaker 16>And that was a really powerful thing to hear from him,

1:11:16.320 --> 1:11:18.920
<v Speaker 16>And so that helps to conclude the story.

1:11:20.200 --> 1:11:23.599
<v Speaker 7>I'm interested in the Winnebago. How did you like it?

1:11:23.640 --> 1:11:25.040
<v Speaker 7>And would you do it again?

1:11:25.240 --> 1:11:27.639
<v Speaker 16>We would do it again in a heartbeat. We loved it.

1:11:27.800 --> 1:11:30.720
<v Speaker 16>We got very comfortable in it, very quickly. We made

1:11:30.960 --> 1:11:34.559
<v Speaker 16>plenty of mistakes and learned along the way, but yes,

1:11:34.640 --> 1:11:35.559
<v Speaker 16>do it again. In the second.

1:11:35.960 --> 1:11:42.040
<v Speaker 3>If you didn't know Mark, Mark Mattark. It's been a

1:11:42.080 --> 1:11:45.040
<v Speaker 3>super long week, Frank, thank you so much. Good luck

1:11:45.040 --> 1:11:45.280
<v Speaker 3>with it.

1:11:45.320 --> 1:11:45.640
<v Speaker 2>Thank you.

1:11:45.800 --> 1:11:48.559
<v Speaker 3>The book Back Roads and Better Angels, A Journey into

1:11:48.560 --> 1:11:52.360
<v Speaker 3>the Heart of American Democracy. It is out now. This

1:11:52.520 --> 1:11:53.559
<v Speaker 3>is Bloomberg business Week.

1:12:01.080 --> 1:12:04.599
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Catch us

1:12:04.640 --> 1:12:07.880
<v Speaker 2>live weekday afternoons from two to five pm. Easter Listen

1:12:07.920 --> 1:12:10.080
<v Speaker 2>on Apple car Play and and Bright Auto with a

1:12:10.120 --> 1:12:13.120
<v Speaker 2>Bloomberg Business act or watch us live on YouTube.

1:12:14.720 --> 1:12:17.240
<v Speaker 3>Now to our final pick from the producer who books

1:12:17.280 --> 1:12:19.759
<v Speaker 3>all of our great authors and produces our daily Bloomberg

1:12:19.760 --> 1:12:23.000
<v Speaker 3>Business Week broadcast and podcast. We're talking about Paul Brennan.

1:12:23.479 --> 1:12:26.360
<v Speaker 3>Paul says, I chose The Mac and Cheese Millionaire because,

1:12:26.640 --> 1:12:28.800
<v Speaker 3>having come from a family of restaurant owners, I know

1:12:28.880 --> 1:12:32.280
<v Speaker 3>how difficult the business is, and Aaron Wade's perseverance and

1:12:32.320 --> 1:12:35.599
<v Speaker 3>love of food was inspiring. Plus, who doesn't love portions

1:12:36.000 --> 1:12:37.719
<v Speaker 3>with a quarter pound of cheese.

1:12:37.800 --> 1:12:40.880
<v Speaker 4>Paul is right about that. The book is all about

1:12:40.920 --> 1:12:42.880
<v Speaker 4>Aaron Wade, who quit her job as a lawyer to

1:12:42.920 --> 1:12:45.920
<v Speaker 4>start a restaurant. Now she calls herself quote the world's

1:12:45.960 --> 1:12:48.000
<v Speaker 4>leading expert on macaroni and cheese.

1:12:48.040 --> 1:12:50.519
<v Speaker 3>Aaron is author of the book The Mac and Cheese Millionaire,

1:12:50.520 --> 1:12:53.280
<v Speaker 3>Building a better business by thinking outside the box. She

1:12:53.400 --> 1:12:57.040
<v Speaker 3>joined me alongside Bloomberg Daybreak Europe co anchor Steven Carroll.

1:12:57.520 --> 1:13:00.599
<v Speaker 17>I began my career with a huge passion for food

1:13:00.680 --> 1:13:03.559
<v Speaker 17>and had you know, cooked in restaurants, but found that

1:13:03.640 --> 1:13:06.599
<v Speaker 17>it was a really dead end job. The pay is low,

1:13:06.840 --> 1:13:09.200
<v Speaker 17>the treatment is not great, so I just did not

1:13:09.360 --> 1:13:11.760
<v Speaker 17>see a future for myself. So I decided to go

1:13:11.840 --> 1:13:14.160
<v Speaker 17>to law school and do what you know, generations of

1:13:14.200 --> 1:13:16.719
<v Speaker 17>lost people with no direction have done and become a lawyer.

1:13:18.680 --> 1:13:22.439
<v Speaker 10>But I didn't. I didn't love it, so I actually

1:13:22.439 --> 1:13:23.040
<v Speaker 10>got fired.

1:13:23.200 --> 1:13:26.639
<v Speaker 17>Turns out you're not good at what you don't like doing.

1:13:27.400 --> 1:13:29.720
<v Speaker 17>And I decided I wanted to create the restaurant that

1:13:29.800 --> 1:13:32.640
<v Speaker 17>I wish that I could have worked at. So not

1:13:32.800 --> 1:13:35.919
<v Speaker 17>just was it a love of family, my family recipe

1:13:35.920 --> 1:13:37.920
<v Speaker 17>of mac and cheese and wanting to bring that to

1:13:37.960 --> 1:13:40.759
<v Speaker 17>the market, because I just didn't see that being filled anywhere.

1:13:40.800 --> 1:13:44.200
<v Speaker 17>You know, there's like pizza restaurants, barbecue, but not mac

1:13:44.240 --> 1:13:47.160
<v Speaker 17>and cheese. But I really want to focus on how

1:13:47.200 --> 1:13:50.040
<v Speaker 17>do I create the kind of workplace that I wish,

1:13:50.120 --> 1:13:51.680
<v Speaker 17>the kind of restaurant that I could have worked in,

1:13:51.800 --> 1:13:53.439
<v Speaker 17>and what do I need to do to do that?

1:13:53.640 --> 1:13:56.360
<v Speaker 3>So what in particular did you want in terms of

1:13:56.400 --> 1:13:58.479
<v Speaker 3>making it the place that you wanted to work at?

1:13:58.520 --> 1:14:00.000
<v Speaker 3>What was it that needed to be different?

1:14:00.439 --> 1:14:01.720
<v Speaker 17>You know, my book is filled with a lot of

1:14:01.760 --> 1:14:03.479
<v Speaker 17>trial and error. I think the twoth is I didn't know.

1:14:03.520 --> 1:14:05.360
<v Speaker 17>I knew what I didn't want to do right, But

1:14:05.439 --> 1:14:07.880
<v Speaker 17>sometimes it's harder when you haven't had the example set

1:14:07.960 --> 1:14:08.360
<v Speaker 17>of what.

1:14:08.280 --> 1:14:09.240
<v Speaker 10>You do want to do.

1:14:10.320 --> 1:14:12.879
<v Speaker 17>So I found that it really came down to three things,

1:14:13.000 --> 1:14:18.200
<v Speaker 17>which was you know, communication, collaboration, and collective success. And

1:14:18.240 --> 1:14:20.599
<v Speaker 17>I'm having to give you examples of you know, ways

1:14:20.640 --> 1:14:21.960
<v Speaker 17>that we did all those three things.

1:14:22.000 --> 1:14:24.839
<v Speaker 10>But that I found was really the secret to our success.

1:14:24.920 --> 1:14:28.240
<v Speaker 17>And you know, not only in an industry where the

1:14:28.320 --> 1:14:31.800
<v Speaker 17>average tenure is you know, less than ninety days. Our

1:14:31.800 --> 1:14:33.559
<v Speaker 17>average tenure is two and a half years. But our

1:14:33.600 --> 1:14:35.080
<v Speaker 17>profitability was in the top.

1:14:34.920 --> 1:14:38.040
<v Speaker 10>One percent of restaurants. So I'm really proud of what

1:14:38.080 --> 1:14:38.599
<v Speaker 10>we achieved.

1:14:38.720 --> 1:14:41.320
<v Speaker 12>Yeah, because look, it's a difficult business to get into,

1:14:41.400 --> 1:14:42.960
<v Speaker 12>and I think if you know, if you're going to

1:14:43.000 --> 1:14:45.240
<v Speaker 12>make a leap of faith into something new, you didn't

1:14:45.280 --> 1:14:49.040
<v Speaker 12>perhaps pick the clearest or the easiest path to do that.

1:14:49.439 --> 1:14:52.519
<v Speaker 12>Talk us about getting getting the first the first homeroom started.

1:14:52.840 --> 1:14:55.160
<v Speaker 17>I think that's why actually it makes for such a

1:14:55.160 --> 1:14:58.479
<v Speaker 17>great business book, because you know, if we were using

1:14:58.520 --> 1:15:02.040
<v Speaker 17>these techniques success fully. I mean, it is the hardest

1:15:02.080 --> 1:15:04.120
<v Speaker 17>industry to make it, so, you know, I really think

1:15:04.160 --> 1:15:07.040
<v Speaker 17>they can these ideas can work anywhere. But yeah, I

1:15:07.040 --> 1:15:10.080
<v Speaker 17>mean it's it's crazy. I mean, banks won't even give

1:15:10.080 --> 1:15:12.519
<v Speaker 17>you loans because it's considered you know, your your odds

1:15:12.560 --> 1:15:15.400
<v Speaker 17>are better and less Vegas than investing in a restaurant.

1:15:16.040 --> 1:15:18.320
<v Speaker 17>But I do think that with sort of you know,

1:15:18.479 --> 1:15:20.760
<v Speaker 17>by using these techniques, I think people in all kinds

1:15:20.760 --> 1:15:22.639
<v Speaker 17>of businesses can can beat the odds.

1:15:22.840 --> 1:15:25.240
<v Speaker 12>Talk us through the first few months of that business, though,

1:15:25.400 --> 1:15:28.040
<v Speaker 12>at what point did you know that you hot you

1:15:28.120 --> 1:15:30.200
<v Speaker 12>around to something and that you that was going to

1:15:30.280 --> 1:15:32.840
<v Speaker 12>take off into something that of course it became a hit.

1:15:33.560 --> 1:15:38.080
<v Speaker 17>Luckily, we're packed from you know, day one, and I

1:15:38.200 --> 1:15:42.599
<v Speaker 17>really credit it to frankly, just having an exceptionally good

1:15:42.680 --> 1:15:46.080
<v Speaker 17>quality product. So you know, at most restaurants, if they

1:15:46.080 --> 1:15:48.280
<v Speaker 17>have mac and cheese at all, it is a side dish.

1:15:48.320 --> 1:15:50.479
<v Speaker 10>It's something that is not paid very much attention to,

1:15:51.000 --> 1:15:52.519
<v Speaker 10>and for us, this is really the main thing.

1:15:52.640 --> 1:15:54.439
<v Speaker 17>So you know, we made each one to order, We

1:15:54.560 --> 1:15:57.920
<v Speaker 17>used my family recipe. We put nearly a quarter pound

1:15:57.960 --> 1:16:00.880
<v Speaker 17>of cheese in each portion, so you know, it's incredibly cheesy,

1:16:00.920 --> 1:16:05.439
<v Speaker 17>it's fresh, it's made with love and care, and you know,

1:16:05.479 --> 1:16:07.800
<v Speaker 17>and that makes a huge difference versus sitting in a

1:16:07.920 --> 1:16:10.439
<v Speaker 17>vat somewhere. So I think people were very, very obsessed

1:16:10.439 --> 1:16:13.559
<v Speaker 17>with the products from day one. But frankly, I think

1:16:13.600 --> 1:16:16.240
<v Speaker 17>also what we did is like created tremendous value surrounding

1:16:16.240 --> 1:16:18.559
<v Speaker 17>the experience because I had worked a lot in fine dining,

1:16:18.600 --> 1:16:21.120
<v Speaker 17>but something that I thought was really lacking in a

1:16:21.160 --> 1:16:24.400
<v Speaker 17>more casual setting is like, you know, great design and

1:16:24.439 --> 1:16:27.240
<v Speaker 17>great service. Those things don't need to cost more, They

1:16:27.320 --> 1:16:29.800
<v Speaker 17>just need someone to care more. And so, you know,

1:16:29.880 --> 1:16:32.120
<v Speaker 17>I think that people's perception of value of getting to

1:16:32.200 --> 1:16:35.680
<v Speaker 17>sit in this really beautifully designed space, getting you know,

1:16:36.040 --> 1:16:37.760
<v Speaker 17>some of the best service that they've had in a

1:16:37.800 --> 1:16:40.840
<v Speaker 17>restaurant while eating, you know, the best version of mac

1:16:40.880 --> 1:16:41.800
<v Speaker 17>and cheese they've ever had.

1:16:41.800 --> 1:16:42.920
<v Speaker 10>It's just a winning combo.

1:16:43.000 --> 1:16:45.000
<v Speaker 3>I have to say. There's a restaurant in our neighborhood,

1:16:45.000 --> 1:16:49.040
<v Speaker 3>a local, one family run, and they have an incredible

1:16:49.120 --> 1:16:50.880
<v Speaker 3>mac and cheese, and we will go there just for

1:16:50.920 --> 1:16:52.200
<v Speaker 3>the mac and cheese. And it used to be a

1:16:52.240 --> 1:16:54.599
<v Speaker 3>place downtown. I don't even know if it exists, but

1:16:54.640 --> 1:16:56.799
<v Speaker 3>that's all it did. And great you know, cast iron

1:16:56.840 --> 1:16:59.880
<v Speaker 3>skillets and any kind of like varieties of mac and cheese.

1:17:00.040 --> 1:17:02.840
<v Speaker 3>It is like just that food that we just love.

1:17:02.880 --> 1:17:03.439
<v Speaker 10>We just love.

1:17:03.800 --> 1:17:05.720
<v Speaker 3>What's one of the biggest I don't know what was

1:17:05.760 --> 1:17:08.080
<v Speaker 3>one of the biggest moments in this process. I feel

1:17:08.120 --> 1:17:10.880
<v Speaker 3>like everybody who started a business, especially in the restaurant industry,

1:17:10.920 --> 1:17:13.080
<v Speaker 3>we've all seen the bear and loved it. But I

1:17:13.120 --> 1:17:15.640
<v Speaker 3>do wonder where you were. I don't know. It was

1:17:15.680 --> 1:17:19.400
<v Speaker 3>either just a huge learning experience, whether from your team,

1:17:19.520 --> 1:17:22.080
<v Speaker 3>from your workers, I don't know. Tell us.

1:17:22.320 --> 1:17:24.760
<v Speaker 17>You know, I have to say we used a lot

1:17:24.840 --> 1:17:27.919
<v Speaker 17>of like really interesting techniques to engage people in the business.

1:17:28.040 --> 1:17:30.439
<v Speaker 17>For instance, we're an open book company and so share

1:17:30.600 --> 1:17:33.280
<v Speaker 17>financials and teach financial literacy, and I think that was

1:17:33.320 --> 1:17:36.720
<v Speaker 17>a huge aha, right, It like really unlocks people's like

1:17:36.720 --> 1:17:40.040
<v Speaker 17>potential and power to understand business in a deep way

1:17:40.240 --> 1:17:42.200
<v Speaker 17>and to feel like they're part of something that's bigger

1:17:42.240 --> 1:17:44.720
<v Speaker 17>than themselves versus just showing up every day to cook. So,

1:17:45.360 --> 1:17:47.439
<v Speaker 17>you know, I'd say that's one moment that I'm incredibly

1:17:47.479 --> 1:17:51.080
<v Speaker 17>proud of. But you know, another is that we used

1:17:51.080 --> 1:17:54.200
<v Speaker 17>all these techniques of you know, we had a lot

1:17:54.200 --> 1:17:58.759
<v Speaker 17>of different tools to be communicating, collaborating, and we actually

1:17:58.760 --> 1:18:02.760
<v Speaker 17>came up with a solution to sexual harassment which our

1:18:02.800 --> 1:18:06.920
<v Speaker 17>staff was experiencing. And I wrote a viral piece in

1:18:07.040 --> 1:18:10.599
<v Speaker 17>the Washington Post about it. It got adopted by the EEOC.

1:18:10.800 --> 1:18:12.960
<v Speaker 17>I went to Washington to go testify about it, and

1:18:13.000 --> 1:18:15.720
<v Speaker 17>it's now used by restaurants and bars all around the world, So,

1:18:16.200 --> 1:18:18.280
<v Speaker 17>you know, I think that also, frankly, when you tap

1:18:18.320 --> 1:18:20.200
<v Speaker 17>into the power of a workforce. You know, we were

1:18:20.280 --> 1:18:22.439
<v Speaker 17>just a small restaurant but made a difference on a

1:18:22.479 --> 1:18:24.840
<v Speaker 17>global scale, and I'm incredibly proud of that.

1:18:25.320 --> 1:18:27.160
<v Speaker 3>But talk to us little bit more about that, like

1:18:27.479 --> 1:18:29.880
<v Speaker 3>how you came to realize it's something needed to be

1:18:29.960 --> 1:18:31.200
<v Speaker 3>done differently.

1:18:31.040 --> 1:18:33.479
<v Speaker 17>Well, I was approached by a number of female servers

1:18:33.479 --> 1:18:36.000
<v Speaker 17>at the restaurant who all were complaining, and honestly, they

1:18:36.000 --> 1:18:38.320
<v Speaker 17>said they'd worked at a ton of places and this

1:18:38.400 --> 1:18:40.559
<v Speaker 17>had happened everywhere. This was just the first time that

1:18:40.600 --> 1:18:42.920
<v Speaker 17>they thought maybe someone would actually do something about it.

1:18:42.960 --> 1:18:46.360
<v Speaker 17>And so I did what I usually did when someone

1:18:46.360 --> 1:18:49.320
<v Speaker 17>brings up a problem, which is include them in the

1:18:49.400 --> 1:18:50.400
<v Speaker 17>solution to it.

1:18:50.520 --> 1:18:53.800
<v Speaker 10>So, you know, we came up with a.

1:18:53.760 --> 1:18:57.639
<v Speaker 17>System that our entire staff that wanted to participate did

1:18:57.720 --> 1:19:00.639
<v Speaker 17>participate in creating it. And I think the reason it's

1:19:00.640 --> 1:19:04.639
<v Speaker 17>so effective is that, honestly, it really sort of honors

1:19:04.680 --> 1:19:08.360
<v Speaker 17>people wherever they are. It's like basically a color coded system,

1:19:08.479 --> 1:19:13.320
<v Speaker 17>and when someone experiences something with that color, they just

1:19:13.400 --> 1:19:17.360
<v Speaker 17>report the color and an action is taken. So you know,

1:19:17.439 --> 1:19:19.719
<v Speaker 17>for instance, a yellow is just you get a bad

1:19:19.960 --> 1:19:20.879
<v Speaker 17>vibe at a table.

1:19:21.120 --> 1:19:23.679
<v Speaker 10>You just say hey, I've got a yellow at table two, and.

1:19:23.640 --> 1:19:27.040
<v Speaker 17>A manager will take it over for you. And an

1:19:27.040 --> 1:19:29.240
<v Speaker 17>orange is you have a bad feeling. Plus let's say

1:19:29.640 --> 1:19:33.519
<v Speaker 17>an ambiguous comment something like I like your shirt. You know,

1:19:33.600 --> 1:19:35.320
<v Speaker 17>depending on who says that to you and how they

1:19:35.360 --> 1:19:38.640
<v Speaker 17>say it to you, it might feel totally benign or aggressive.

1:19:39.439 --> 1:19:40.280
<v Speaker 10>And so same deal.

1:19:40.360 --> 1:19:42.000
<v Speaker 17>Someone just goes to manager and says, hey, I've got

1:19:42.040 --> 1:19:44.400
<v Speaker 17>an orange at table too, and the manager takes it over.

1:19:45.040 --> 1:19:46.880
<v Speaker 10>And with a red, that's.

1:19:46.600 --> 1:19:49.960
<v Speaker 17>Someone saying something overtly sexual or touching a staff member,

1:19:50.040 --> 1:19:52.360
<v Speaker 17>and in that case, again the staff member just says

1:19:52.360 --> 1:19:54.240
<v Speaker 17>the color and then the manager's required to kick the

1:19:54.240 --> 1:19:54.800
<v Speaker 17>person out.

1:19:55.360 --> 1:19:56.320
<v Speaker 10>And you know, I.

1:19:56.240 --> 1:19:58.880
<v Speaker 17>Think what's so cool about the system is that you know,

1:19:59.120 --> 1:20:01.080
<v Speaker 17>guests honestly don't I was being used on them.

1:20:01.120 --> 1:20:02.439
<v Speaker 10>So as very customer friendly.

1:20:03.280 --> 1:20:05.240
<v Speaker 17>You know, staff members are going to have all kinds

1:20:05.280 --> 1:20:07.639
<v Speaker 17>of different experiences, and some people are going to find

1:20:07.640 --> 1:20:10.400
<v Speaker 17>certain things threatening and other ones won't, And so it

1:20:10.439 --> 1:20:12.960
<v Speaker 17>allows us to meet staff where they are and take

1:20:13.000 --> 1:20:15.639
<v Speaker 17>action and it's really easy for managers to use.

1:20:15.680 --> 1:20:17.679
<v Speaker 10>And what we found is amazing.

1:20:17.720 --> 1:20:19.080
<v Speaker 17>As we thought it would just be a way of

1:20:19.240 --> 1:20:21.720
<v Speaker 17>coping with harassment and just giving us a way to

1:20:21.720 --> 1:20:23.600
<v Speaker 17>deal with it, but actually what it did is it

1:20:23.640 --> 1:20:27.160
<v Speaker 17>really nearly eliminated the worst forms of it. Because very

1:20:27.200 --> 1:20:29.439
<v Speaker 17>few people walk into a restaurant and like stick their

1:20:29.479 --> 1:20:31.920
<v Speaker 17>hand up someone's shirt. But you know, they will usually

1:20:31.960 --> 1:20:34.200
<v Speaker 17>start with lower level things like checking them out or

1:20:34.200 --> 1:20:36.000
<v Speaker 17>making low level comments, and then once.

1:20:35.840 --> 1:20:37.839
<v Speaker 10>Things are tolerated, they escalate their behavior.

1:20:37.920 --> 1:20:41.879
<v Speaker 17>So it just really sort of stopped the problem from happening,

1:20:42.080 --> 1:20:44.560
<v Speaker 17>and in a way that I think is really respectful

1:20:44.880 --> 1:20:48.599
<v Speaker 17>to people, you know, no matter if their customer, staff manager.

1:20:48.720 --> 1:20:50.720
<v Speaker 12>I think what I find really interesting about this, this

1:20:50.800 --> 1:20:53.360
<v Speaker 12>Color Crowd of Conduct is you're giving people language to

1:20:53.400 --> 1:20:56.280
<v Speaker 12>be able to talk about how they feel and how

1:20:56.320 --> 1:20:58.760
<v Speaker 12>they feel affected by it. And it's a model it's

1:20:58.800 --> 1:21:01.639
<v Speaker 12>been taken up by business is elsewhere as well. Talk

1:21:01.640 --> 1:21:03.880
<v Speaker 12>to us a little bit about how you're seeing you know,

1:21:04.200 --> 1:21:06.559
<v Speaker 12>what you've heard about how the Color Code of conducts

1:21:06.560 --> 1:21:08.919
<v Speaker 12>being used outside of your business.

1:21:09.280 --> 1:21:12.439
<v Speaker 17>Yeah, I mean I've gotten like from just fabulous feedback.

1:21:12.479 --> 1:21:14.280
<v Speaker 17>And actually, you know, one of the most fun parts

1:21:14.320 --> 1:21:15.679
<v Speaker 17>is there's plenty of people that use it that I'll

1:21:15.680 --> 1:21:17.519
<v Speaker 17>never know. But I'll walk into a bar and I'll

1:21:17.520 --> 1:21:19.720
<v Speaker 17>find like one of our posters on the wall. Or

1:21:20.560 --> 1:21:22.720
<v Speaker 17>I went to speak at a conference and it was

1:21:22.760 --> 1:21:26.280
<v Speaker 17>like all these you know, bar owners from like across

1:21:26.920 --> 1:21:30.720
<v Speaker 17>America and the globe. And I was so surprised because

1:21:30.720 --> 1:21:33.439
<v Speaker 17>at the end of my session, I didn't, you know,

1:21:33.920 --> 1:21:34.360
<v Speaker 17>I wasn't.

1:21:34.240 --> 1:21:35.640
<v Speaker 10>Getting a ton of questions, and I was like, what

1:21:35.760 --> 1:21:36.639
<v Speaker 10>is happening here?

1:21:36.720 --> 1:21:38.479
<v Speaker 17>And then I asked people to raise their hand if

1:21:38.479 --> 1:21:39.920
<v Speaker 17>they had known of the system or if they use

1:21:39.960 --> 1:21:40.200
<v Speaker 17>it in.

1:21:40.120 --> 1:21:43.200
<v Speaker 10>Their bar, and like everyone raised their hand, and it's like, okay, cool.

1:21:43.720 --> 1:21:46.360
<v Speaker 7>So I wonder it doesn't help people.

1:21:47.320 --> 1:21:49.680
<v Speaker 12>This is an industry where there's a huge staff turnover, right,

1:21:49.720 --> 1:21:52.519
<v Speaker 12>and I wonder how much that's helped towards staff retention

1:21:52.640 --> 1:21:54.200
<v Speaker 12>at a time. You know, we talk so much about

1:21:54.200 --> 1:21:56.400
<v Speaker 12>the tight labor markets, and we know that hospitality is

1:21:56.400 --> 1:21:58.760
<v Speaker 12>one sector really affected by that. Has it helped you

1:21:58.840 --> 1:22:01.679
<v Speaker 12>to keep people good people on your staff?

1:22:01.920 --> 1:22:02.000
<v Speaker 17>Oh?

1:22:02.040 --> 1:22:03.200
<v Speaker 10>I got one hundred percent.

1:22:03.240 --> 1:22:04.800
<v Speaker 17>I mean to my point about sort of all the

1:22:04.840 --> 1:22:06.840
<v Speaker 17>tools in the book, right, if we can use them,

1:22:06.880 --> 1:22:09.599
<v Speaker 17>then anyone can. Because I think you know, something really

1:22:09.640 --> 1:22:12.559
<v Speaker 17>missing from the conversation right now about the labor market

1:22:12.680 --> 1:22:15.280
<v Speaker 17>and what to do is that, in my experience, the

1:22:15.320 --> 1:22:18.280
<v Speaker 17>most meaningful things actually don't cost money.

1:22:18.320 --> 1:22:21.439
<v Speaker 10>They just take time and care. Right, Like, we are constrained.

1:22:21.439 --> 1:22:23.360
<v Speaker 17>There's only so much we can pay people when we're

1:22:23.439 --> 1:22:25.000
<v Speaker 17>charging folks ten dollars for mac and.

1:22:25.040 --> 1:22:27.000
<v Speaker 10>Cheese, right Like, it's just that's just true.

1:22:27.840 --> 1:22:29.760
<v Speaker 17>It's not going to be the most highly paid job

1:22:29.800 --> 1:22:33.080
<v Speaker 17>of someone's life, probably, but you know, there's so much

1:22:33.120 --> 1:22:35.720
<v Speaker 17>you can do that makes work an enjoyable place to

1:22:35.760 --> 1:22:39.040
<v Speaker 17>come to and meaningful and purposeful. And I think those

1:22:39.080 --> 1:22:42.679
<v Speaker 17>are the things, honestly that you know, make life worth living.

1:22:42.840 --> 1:22:44.519
<v Speaker 12>One of the things that I really liked about your

1:22:44.560 --> 1:22:46.639
<v Speaker 12>book and your own story as well as you're talking

1:22:46.640 --> 1:22:50.240
<v Speaker 12>about wanting to fall in love with work, And do

1:22:50.280 --> 1:22:51.960
<v Speaker 12>you think that we need to be in love with

1:22:52.000 --> 1:22:54.000
<v Speaker 12>what we do in order to succeed.

1:22:54.520 --> 1:22:57.040
<v Speaker 17>I mean, in my experience, yes, I mean, you know,

1:22:57.160 --> 1:22:58.960
<v Speaker 17>I'm really smart and I was working as a lure

1:22:59.000 --> 1:23:00.360
<v Speaker 17>and I got fired, and I don't I think it's

1:23:00.360 --> 1:23:03.240
<v Speaker 17>an accident. I found it very hard to be good

1:23:03.240 --> 1:23:07.160
<v Speaker 17>at something that I didn't like doing, you know, versus

1:23:07.160 --> 1:23:11.760
<v Speaker 17>something I'm passionate about. You know, my my worst days

1:23:11.800 --> 1:23:14.120
<v Speaker 17>as an entrepreneur have been better than my best days

1:23:14.120 --> 1:23:16.320
<v Speaker 17>as a lawyer. But you know, I think, I think

1:23:16.320 --> 1:23:18.360
<v Speaker 17>it's a real gift, you know, to wake up and

1:23:18.479 --> 1:23:20.960
<v Speaker 17>enjoy going to work. And it's one I didn't, you know,

1:23:21.080 --> 1:23:23.879
<v Speaker 17>previous to starting my own restaurant think was possible.

1:23:23.960 --> 1:23:25.080
<v Speaker 10>So I guess I just wanted to.

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<v Speaker 17>Communicate people to people that I do think it's possible,

1:23:28.200 --> 1:23:30.280
<v Speaker 17>and I try to give them tips and tools for,

1:23:30.400 --> 1:23:32.479
<v Speaker 17>you know, how to find that passion within yourself, how

1:23:32.479 --> 1:23:34.960
<v Speaker 17>to pursue it, how to create spaces where other people

1:23:35.000 --> 1:23:38.559
<v Speaker 17>can't to because I think, honestly, we spend more of

1:23:38.600 --> 1:23:40.680
<v Speaker 17>our lives at work than in almost anything else, and

1:23:41.200 --> 1:23:43.040
<v Speaker 17>we don't enjoy it, Like what are we doing here?

1:23:43.479 --> 1:23:45.439
<v Speaker 4>That was Aaron Wade, author of the book The Mac

1:23:45.479 --> 1:23:48.479
<v Speaker 4>and Cheese Millionaire, Building a Better business by Thinking outside

1:23:48.479 --> 1:23:51.200
<v Speaker 4>the box. Our thanks as well to Bloomberg Daybreak year

1:23:51.240 --> 1:23:53.559
<v Speaker 4>up coank or Stephen Carroll for co hosting when I

1:23:53.600 --> 1:23:53.880
<v Speaker 4>was out.

1:23:54.080 --> 1:23:56.240
<v Speaker 3>And that wraps up our weekend edition of Bloomberg Business

1:23:56.280 --> 1:23:58.559
<v Speaker 3>Week from Bloomberg Radio. We hope we gave you just

1:23:58.600 --> 1:24:01.040
<v Speaker 3>a few books to enjoy and maybe think about over

1:24:01.080 --> 1:24:04.000
<v Speaker 3>the holidays, something to read. Thanks so much for joining us.

1:24:04.240 --> 1:24:06.839
<v Speaker 4>Be sure to tune into Bloomberg BusinessWeek Monday through Friday

1:24:06.880 --> 1:24:09.160
<v Speaker 4>starting at two pm Wall Street Time on Bloomberg TV,

1:24:09.240 --> 1:24:12.240
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<v Speaker 4>of the magazine is available on newstands now at Bloomberg

1:24:39.120 --> 1:24:41.080
<v Speaker 4>dot com and always on the Bloomberg terminal.

1:24:41.360 --> 1:24:43.840
<v Speaker 3>I'm Tim Stenebeck and I'm Carol Master. Have a good

1:24:43.840 --> 1:24:45.840
<v Speaker 3>and safe holiday week and enjoy it.

1:24:46.400 --> 1:24:51.040
<v Speaker 2>This is the Bloomberg BusinessWeek Podcast. All avail little on Apple, Spotify,

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