WEBVTT - The Metaverse That Never Was, Part 2 0:00:01.639 --> 0:00:09.119 Him, Mark Zuckerberg, Welcome to the podcast where we talk 0:00:09.200 --> 0:00:15.160 about the Metaverse. I enjoy barbecue sauce. And that doesn't 0:00:15.200 --> 0:00:18.319 that Mark Zuckerberg like that was pretty good? That that 0:00:18.480 --> 0:00:21.640 is that is SNL worthy. Thank you, Garrison, because it's 0:00:21.680 --> 0:00:27.960 because it's so bad. Alright, um now that was my 0:00:28.040 --> 0:00:31.520 own big goal. This is this is part two of 0:00:31.560 --> 0:00:34.320 the metaverse that never was um here at it could 0:00:34.320 --> 0:00:36.720 happen here and we're actually gonna be talking about like that. 0:00:36.800 --> 0:00:39.080 It couldn't wait until we launch portions of the show 0:00:39.159 --> 0:00:41.440 and pretend we never said all this ship. It's going 0:00:41.479 --> 0:00:46.479 to be the best Garrison, you know, Robert, remember remember 0:00:46.479 --> 0:00:48.800 when I was talking about um Seek City and all 0:00:48.840 --> 0:00:52.120 of the virtual venues. I just, I just I just 0:00:52.159 --> 0:00:55.640 got a message from our beloved parent company. I heart Media. 0:00:56.280 --> 0:01:00.800 We planned to extend UM shows into the Metaverse, which 0:01:00.920 --> 0:01:04.120 was which was announced a few weeks ago. Garrison but 0:01:04.240 --> 0:01:07.560 always thought that the Metaverse was a pretty good idea. 0:01:09.280 --> 0:01:11.959 I think we we will talk about how the metaverse 0:01:12.000 --> 0:01:14.119 could be cool later in this episode, but then we'll 0:01:14.160 --> 0:01:16.839 explain why it won't be. But yeah, I heard Media 0:01:16.840 --> 0:01:18.680 did announce the Web three in the Metaverse and the 0:01:18.760 --> 0:01:22.440 newest consumer platforms for I heart media. So sorry, I'm 0:01:22.640 --> 0:01:25.040 I was just working. It's I mean, it's working in 0:01:25.160 --> 0:01:29.200 a matrix for reference there, so yes, I see what 0:01:30.600 --> 0:01:35.320 thank you. UM. Anyway, so I'm guessing for non Neil 0:01:35.360 --> 0:01:39.560 Stevenson fans, many of you probably had not heard of 0:01:39.600 --> 0:01:44.120 the metaverse before last year. UM VR. Sure you've heard 0:01:44.120 --> 0:01:48.040 of VR a R maybe, UM, but probably just as 0:01:48.080 --> 0:01:50.920 like niche gaming technology, you know, not not this massive, 0:01:51.440 --> 0:01:54.840 not not like a massive successor to the Internet. UM. 0:01:54.880 --> 0:01:59.000 Primarily three companies, Facebook, Epic Games, and Valve. Uh, the 0:01:59.080 --> 0:02:03.000 later two being mostly gaming and software companies. UM. Kind 0:02:03.000 --> 0:02:05.920 of all decided the best way to push their niche 0:02:06.640 --> 0:02:10.080 VR and software technology into the zeitgeist was with this 0:02:10.160 --> 0:02:13.960 flashy new marketing, and it kind of worked metaversus now 0:02:14.000 --> 0:02:17.880 and many more people's like personal lexicon, But it's not 0:02:17.960 --> 0:02:21.040 really the metaverse, you know, like the Walmart thing. It's 0:02:21.040 --> 0:02:23.800 a way to attract investors and drum up free press, 0:02:23.840 --> 0:02:27.360 but it's still the same old VR and are applications 0:02:27.440 --> 0:02:30.120 of the technology. None of these companies are trying to 0:02:30.160 --> 0:02:32.800 make metaverse a thing that we actually want or you know, 0:02:32.840 --> 0:02:36.960 working towards an interconnected immersive three D open source successor 0:02:37.000 --> 0:02:40.000 to the Internet, All of the different websites and services 0:02:40.080 --> 0:02:43.280 we use united under one digital roof, like a super 0:02:43.280 --> 0:02:46.239 platform that you know, is made up of all of 0:02:46.280 --> 0:02:49.079 these sub platforms. You know, you have social media, online gaming, 0:02:49.360 --> 0:02:51.800 and all of like the you know, ease of life apps, 0:02:52.040 --> 0:02:54.560 all accessible through the same digital space, under the same 0:02:54.600 --> 0:03:00.240 digital economy. That that thing isn't happening. People like that. 0:03:00.240 --> 0:03:03.079 That's not what people with money are actually pushing towards, 0:03:03.120 --> 0:03:06.880 even though they're still using the metaverse term. Um. There 0:03:06.960 --> 0:03:09.600 was a great piece in Wired that came out last month. 0:03:09.639 --> 0:03:14.000 It's a part of their Matrix VR issue. UM. It 0:03:14.120 --> 0:03:17.640 was called the metaverse is simply big tech but bigger. 0:03:17.680 --> 0:03:21.240 It was by a Cecilia di'antazio. It was so it's 0:03:21.240 --> 0:03:24.240 it's a wonderful piece and I'm gonna, I'm gonna I'm 0:03:24.280 --> 0:03:26.959 gonna say a quote from it right here. UM. By 0:03:27.080 --> 0:03:29.520 the mid two thousands, it became clear that money wasn't 0:03:29.560 --> 0:03:32.280 in building individual websites that we could access on the 0:03:32.320 --> 0:03:36.760 open Web. It was making information sorders, channels, aggregators, and 0:03:36.840 --> 0:03:40.640 publishers open enough to scale with user generated content, but 0:03:40.840 --> 0:03:44.840 closed enough to reap enormous profits. This was the evolution 0:03:44.960 --> 0:03:48.400 from Web one to Web two for nearly thirty years. 0:03:48.400 --> 0:03:51.840 The gravity of the consolidation has pulled the cyberspace together 0:03:52.160 --> 0:03:55.920 under the auspice of fewer and fewer corporate titans. The 0:03:56.040 --> 0:03:59.320 freaky little planets get drawn together, collide and make bigger 0:03:59.320 --> 0:04:02.640 planets call again and make stars or even black holes. 0:04:03.000 --> 0:04:07.760 Facebook Eats, Instagram, and WhatsApp. Amazon swallows two dozen e 0:04:07.920 --> 0:04:11.720 commerce sites, and you're left with these few supermassive players 0:04:11.760 --> 0:04:15.520 controlling and appropriating the celestial motion of billions of users. 0:04:15.800 --> 0:04:20.320 This is how big tech got big end quote. So yeah, 0:04:20.440 --> 0:04:24.400 like now we have all of our isolated toolboxes, and 0:04:24.720 --> 0:04:28.400 they really fight against any inter platform integration. You have 0:04:28.480 --> 0:04:31.880 you know Microsoft Office and they're they're like off their 0:04:31.920 --> 0:04:35.120 office suite. You have like Google Workspace, you have Apple's 0:04:35.120 --> 0:04:38.000 own like air Drop, Apple Pages, and finally cut Pro, 0:04:38.640 --> 0:04:42.240 plus the the nightmare that is Adobe's subscription tools. Like 0:04:42.640 --> 0:04:45.120 Google wants you to spend all day checking your Gmail, 0:04:45.160 --> 0:04:47.720 traveling with Google Maps, watching videos on YouTube, and browsing 0:04:47.760 --> 0:04:51.120 on Chrome. Meanwhile, your friend texts you via I Message, 0:04:51.200 --> 0:04:54.600 uses Apple Maps, and calls his mom on FaceTime. This 0:04:54.680 --> 0:04:57.760 is the single person in the world uses Microsoft Edge. 0:04:58.440 --> 0:05:01.200 That is true, but like this, this form of the 0:05:01.200 --> 0:05:04.159 Internet is the one that the metaverse is growing out of. 0:05:04.480 --> 0:05:07.320 Metavers is just a way for tech companies to add 0:05:07.440 --> 0:05:10.440 VR and a R and the accompanying extra surveillance and 0:05:10.520 --> 0:05:13.600 data collection to this poor foot to like their own 0:05:13.640 --> 0:05:17.320 portfolio of proprietary products. In order for that to happened, 0:05:17.320 --> 0:05:20.400 they need to convince us that we need headsets for 0:05:20.440 --> 0:05:23.719 the next evolution of the Internet. So it's not surprising 0:05:23.839 --> 0:05:26.120 that Facebook and Zuckerberg were the first ones to crack 0:05:26.200 --> 0:05:29.280 this thing right open. It's they own not only four 0:05:29.440 --> 0:05:32.719 of the top six social media platforms, but also Oculus, 0:05:32.720 --> 0:05:36.640 which is the most popular manufacturer of VR hardware. VR 0:05:36.680 --> 0:05:39.920 has been relegated to niche gaming technology for like basically 0:05:39.920 --> 0:05:42.599 two decades, and Zuckerberg decided the best way to sell 0:05:42.640 --> 0:05:45.000 more of its headsets and software was to give the 0:05:45.040 --> 0:05:47.680 tech a fresh new paint job and call it metaverse. 0:05:48.279 --> 0:05:50.960 And like it's sort of working that There were approximately 0:05:51.040 --> 0:05:54.280 nine point four million shipment severe headsets in two thousand one, 0:05:54.839 --> 0:05:56.839 three point six million of which were done during the 0:05:56.880 --> 0:06:01.400 holiday season after Facebook's big Metaverse event. It's suspected that 0:06:01.440 --> 0:06:04.960 the quest to which is made by Oculus a Facebook um, 0:06:05.040 --> 0:06:07.159 makes up for more than three quarters of all those 0:06:07.160 --> 0:06:12.039 headsets sold, So the Democrat demographics data isn't explicitly available, 0:06:12.360 --> 0:06:14.720 but probably a lot of kids received these things as 0:06:14.720 --> 0:06:18.560 holiday gifts um Oculus Meta. Facebook does not release its 0:06:18.720 --> 0:06:22.560 VERR headset sales figures, but the Oculus app that that 0:06:22.600 --> 0:06:25.279 you need to have to make the headset work shot 0:06:25.400 --> 0:06:28.599 to the top spot in Apple's App Store on Christmas Day. 0:06:28.680 --> 0:06:30.160 That was the first time it's ever been in the 0:06:30.760 --> 0:06:32.960 number one app on the App Store, so indicating a 0:06:33.000 --> 0:06:37.159 spike and headsets received as holiday gifts. So they're selling 0:06:37.160 --> 0:06:40.040 a lot of headsets, like Oculus is is selling a 0:06:40.040 --> 0:06:43.400 lot of their things. Like you know, I I got 0:06:43.440 --> 0:06:46.080 one a few years ago, but you know, now there's 0:06:46.120 --> 0:06:49.919 there's there's more and more of them circulating UM. But 0:06:50.000 --> 0:06:52.479 you know this, it's still all relegated to VR because 0:06:52.480 --> 0:06:54.760 I'm not actually metaverse. You know, arguably the closest thing 0:06:54.800 --> 0:06:58.080 we have to the actual metaverse is stuff like Roadblocks 0:06:58.080 --> 0:07:02.760 and Minecraft. Now that is still not that's not immersive 0:07:02.800 --> 0:07:04.400 three D. It's you're still looking at it through a 0:07:04.400 --> 0:07:08.960 two D screen, But it is software that gives users 0:07:09.000 --> 0:07:12.560 development tools to create their own projects within this shared 0:07:12.600 --> 0:07:15.880 three D space. What separates these things and basically all 0:07:15.880 --> 0:07:18.960 attempts from making the metaverse from being the ideal metaverse 0:07:19.080 --> 0:07:23.040 is still the proprietary aspect. Everything is isolated islands. You 0:07:23.280 --> 0:07:27.360 can't take your Roadblocks game into Minecraft, right, It still 0:07:27.480 --> 0:07:31.280 is isolated to their specific things. But you know. Nevertheless, 0:07:31.400 --> 0:07:34.720 robox Is CEO described the company as the shepherds of 0:07:34.720 --> 0:07:39.400 the metaverse in early and he is kind of right, like, 0:07:39.440 --> 0:07:44.320 that's not that's not totally inaccurate. Um, I'm gonna quote 0:07:44.360 --> 0:07:50.040 again from the Wired piece by Cecilia di'antasio. Um, if 0:07:50.080 --> 0:07:54.040 big text unchecked growth continues, there will be multiple metaversees, 0:07:54.360 --> 0:07:57.560 if there are any at all, Each will be interoperable 0:07:57.720 --> 0:08:01.480 under one Tech giants giant umbrella. The same way Apple 0:08:01.560 --> 0:08:05.040 is both a walled garden and a convenient, habitable terrarium 0:08:05.160 --> 0:08:09.440 for its dedicated consumers. Users love the seamlessness of Apple's 0:08:09.480 --> 0:08:13.760 proprietary off proating system, the ambiguity of my message, and 0:08:13.880 --> 0:08:17.560 Apple presumably loves the commission it can charge on developers 0:08:17.600 --> 0:08:20.840 who sell apps in their app store. So Epic Games 0:08:20.880 --> 0:08:24.600 is the other big metaverse proponent right now, you know 0:08:24.800 --> 0:08:27.560 they were. They were actually making announcements about metaverse a 0:08:27.560 --> 0:08:32.760 few months before Facebook did UM and the c a 0:08:32.880 --> 0:08:36.640 l Epic Games. Tim sween Ley has been outspoken against 0:08:36.640 --> 0:08:39.280 the metaverse ran by a big tech giant like Apple. 0:08:40.120 --> 0:08:43.160 But that's not that's not really genuine because his version 0:08:43.320 --> 0:08:47.000 of the metaverse entails of cyberspace made accessible through Fortnite 0:08:47.400 --> 0:08:50.960 and Unreal Engine, two things owned by Epic Games. So like, 0:08:51.040 --> 0:08:54.000 it's not like he's not actually sincere about creating an 0:08:54.000 --> 0:08:55.880 open source thing. He just wants to be the one 0:08:55.920 --> 0:08:58.040 to control it. He's just upset that he thinks someone 0:08:58.080 --> 0:09:02.400 else might. Um. He tried to sue Apple last year 0:09:02.440 --> 0:09:05.840 and and failed. UM and the College Fornia judge told 0:09:05.920 --> 0:09:08.880 him that Epic Games seeks a systematic change which would 0:09:08.880 --> 0:09:12.600 result in a tremendous monetary gain and wealth. The lawsuit 0:09:12.640 --> 0:09:15.000 is a mechanism to challenge the policies and practices of 0:09:15.040 --> 0:09:18.160 Apple and Google, which are an impediment to Mr Sweeney's 0:09:18.240 --> 0:09:21.760 vision of the oncoming metaverse. So it's not actually about 0:09:21.800 --> 0:09:27.040 like him being against big tech giants and being against 0:09:27.080 --> 0:09:30.800 a big tech giant wren Metaverse. It's just that he 0:09:30.800 --> 0:09:32.120 doesn't like that he won't be able to make as 0:09:32.200 --> 0:09:35.880 much money with it if multiple tech companies work together 0:09:35.920 --> 0:09:38.360 to make it, Like that's that's that's really what he's 0:09:38.400 --> 0:09:40.760 concerned about. He would rather be in control of this thing, 0:09:41.400 --> 0:09:44.319 um because like, yeah, it would be really interesting to 0:09:44.360 --> 0:09:48.800 see if multiple tech giants work together to create an 0:09:48.840 --> 0:09:51.560 actual successor to the Internet, like an actual like you 0:09:51.559 --> 0:09:53.120 know how the Internet is just when you open up 0:09:53.120 --> 0:09:55.000 your computer and you have access to the net. It's 0:09:55.040 --> 0:09:57.560 not it's it's not like running a specific program you 0:09:57.600 --> 0:09:59.520 get to go on all the things. It would be 0:09:59.520 --> 0:10:02.080 interesting if people actually work towards creating that. But no, 0:10:02.200 --> 0:10:05.679 it's all about creating very isolated operating systems with a 0:10:05.760 --> 0:10:09.000 very isolated tool like tool chest. Like you can't access 0:10:09.480 --> 0:10:12.880 Steam games via the Oculus store. These things don't These 0:10:12.880 --> 0:10:14.800 things don't work. Now you can Oculus, you can use 0:10:14.840 --> 0:10:18.040 the Oculus on Steam games, but not vice versa. They're 0:10:18.040 --> 0:10:20.040 making things the way they're making things because they're not 0:10:20.120 --> 0:10:22.320 trying to design a new Internet because for one thing, 0:10:22.360 --> 0:10:24.520 the Internet wasn't designed. It was like the result of 0:10:24.520 --> 0:10:27.719 a bunch of people who were doing things that interested them. 0:10:27.760 --> 0:10:31.079 All kind of intersecting and building upon each other. And second, 0:10:31.160 --> 0:10:35.600 like they're in they're not They're making individual profit tunnels. 0:10:35.640 --> 0:10:39.480 They're not actually trying to create. Um, they're not trying 0:10:39.480 --> 0:10:42.440 to like actually trying to think about what people might 0:10:42.480 --> 0:10:45.440 want next, or what people might might want beyond the Internet. 0:10:45.440 --> 0:10:48.240 They're thinking, how what can we sell that we're not 0:10:48.559 --> 0:10:50.960 currently selling? And that's never going to be the thing 0:10:51.040 --> 0:10:54.640 that figures out. Yeah, I don't know. Yeah. On on 0:10:54.720 --> 0:10:56.720 that point, I'm gonna do one final quote from the 0:10:56.720 --> 0:11:00.200 Wired piece. Um, if if these companies dominating Cyberus Space 0:11:00.320 --> 0:11:04.000 did decide to collaborate simultaneously, piecing together opposite sides of 0:11:04.040 --> 0:11:06.640 the quilt to create a digital tech style, that would 0:11:06.679 --> 0:11:10.600 be very polite. But is there a world in which Microsoft, Facebook, 0:11:10.600 --> 0:11:15.800 Epic Games, Apple, uh Navidia, etcetera combine all of their 0:11:15.920 --> 0:11:18.880 valuable products captain planet style into an architect of the 0:11:18.920 --> 0:11:23.160 metaverse under open source standards? Nobody in particular roops billions 0:11:23.200 --> 0:11:26.079 from That's sort of a tall task to overhaul your 0:11:26.120 --> 0:11:28.959 code and collaborate with your competitors. Why would three or 0:11:29.000 --> 0:11:31.839 four tech giants partner to make a metaverse when they 0:11:31.920 --> 0:11:35.160 already spent decades and billions constructing one of their own. 0:11:35.520 --> 0:11:38.080 So yeah, it's it's never gonna happen the way the 0:11:38.120 --> 0:11:42.400 way society is made, the way internetworks, that's not ever 0:11:42.440 --> 0:11:45.680 going to be a thing. Speaking of companies and things 0:11:45.679 --> 0:11:50.480 that you can buy online and advertising, here's some ads 0:12:01.880 --> 0:12:05.720 and we're back and we're gonna talk about possibly the 0:12:05.720 --> 0:12:11.160 most successful version of air of of VR technology. We'renna 0:12:11.160 --> 0:12:15.480 talk about the actual use cases that are generating actual profit. 0:12:15.960 --> 0:12:20.920 So there is a there was a tweet a few 0:12:21.000 --> 0:12:23.880 days ago that I'm just gonna read the tweet and 0:12:23.880 --> 0:12:27.040 then then we'll talk about the implications. Um, this one 0:12:27.280 --> 0:12:30.400 very very viral. UM. I caught this very early on, though, 0:12:30.600 --> 0:12:32.560 and I started writing about it, and then a whole 0:12:32.559 --> 0:12:35.600 bunch of articles dropped on the topic. A farmer in 0:12:35.600 --> 0:12:38.440 Turkey has fitted his cows with the virtual reality goggles 0:12:38.480 --> 0:12:41.679 to make them think they're outside in summer pastures. The 0:12:41.720 --> 0:12:43.880 farmer found out that these pleasant scenes make the cows 0:12:43.880 --> 0:12:50.200 happier and produce more milk. Futures metaverse, So we're gonna 0:12:50.200 --> 0:12:52.280 talk We're gonna talk about the cow may tricks. We're 0:12:52.280 --> 0:13:01.280 gonna talk about Yeah, yeah, it is. It is to 0:13:01.320 --> 0:13:03.400 go back in time and tell people, Hey, you know 0:13:03.480 --> 0:13:05.560 that hit movie The Matrix in the future, We're going 0:13:05.600 --> 0:13:09.960 to do that, but for more milk to get So. 0:13:10.720 --> 0:13:12.120 The thing that went viral about it that kind of 0:13:12.120 --> 0:13:13.880 broke the story for a lot of people was this 0:13:13.920 --> 0:13:16.520 farmer in Turkey with the pictures of the cows with 0:13:16.600 --> 0:13:20.640 VR goggles on them. Pretty pretty pretty fucked up. Um. 0:13:20.679 --> 0:13:24.560 But the idea and the actual technology used came from 0:13:24.679 --> 0:13:28.599 came from Russia. UM. Farmers worked together with developers of 0:13:28.920 --> 0:13:33.719 veterinarians and consultants at the Oh boy, here here's a 0:13:33.760 --> 0:13:37.680 Russian town name, or I guess a farm name, krag skernof. 0:13:38.400 --> 0:13:41.440 I don't know, Yeah, that sounds right. It's that. I 0:13:41.480 --> 0:13:43.480 think we can we can? Were we I think you 0:13:43.600 --> 0:13:47.520 nailed it. It's it's it's this farm near Moscow. UM 0:13:47.559 --> 0:13:49.600 and they teamed up so all least you know, farmers, 0:13:49.679 --> 0:13:52.360 developers and vets and consultants teamed up to make this 0:13:52.440 --> 0:13:56.000 cow Matrix project UM And there was an official statement 0:13:56.000 --> 0:13:59.880 from the Moscow Ministry of Food and Agriculture reads the 0:14:00.000 --> 0:14:05.400 global trend towards universal computerization. The significant significantly simplifies work 0:14:05.400 --> 0:14:08.440 processes in many areas that and allows you to achieve 0:14:08.559 --> 0:14:12.720 unprecedented results. Russian milk producers keep up with the world 0:14:12.720 --> 0:14:16.120 standards and are even ready to offer the market new 0:14:16.160 --> 0:14:19.600 and unexpected solutions. On a farm in the Moscow region, 0:14:19.760 --> 0:14:22.760 a prototype of virtual reality glasses were tested to improve 0:14:22.920 --> 0:14:26.360 the conditions for keeping cows. Employees of one of the 0:14:26.440 --> 0:14:29.360 largest farms in the Moscow region, together with i T specialists, 0:14:29.400 --> 0:14:32.440 decided to conduct an experiment studying the influence of virtual 0:14:32.480 --> 0:14:37.680 reality and developed a layout of VR glasses. So the 0:14:38.320 --> 0:14:43.000 herd donned these VR systems adapted for the heads of cows. 0:14:43.520 --> 0:14:45.720 Um so. And they also had to they had to 0:14:46.520 --> 0:14:48.960 to to make the imagery work. They need to tweak 0:14:49.000 --> 0:14:51.360 the color palette in the software to make it suitable 0:14:51.400 --> 0:14:54.040 for the cow's vision, because cows can't see rudder green, 0:14:54.600 --> 0:14:56.680 so there's just shades of yellow and blue. So in 0:14:56.800 --> 0:14:58.720 order to replicate what grass click to them, they have 0:14:58.800 --> 0:15:02.240 to you know, change the stuff. Um but yeah, and 0:15:02.320 --> 0:15:07.680 then they programmed a unique summer field simulation program and 0:15:08.760 --> 0:15:12.800 subjected it onto these cows. Uh. The ministry, the Russian 0:15:12.800 --> 0:15:16.600 Ministry of Our Culture concluded that the cow matrix does work. Um. 0:15:16.640 --> 0:15:20.240 In a statement from a few a few years ago, 0:15:20.880 --> 0:15:25.040 officials said environmental conditions have significant have a significant impact 0:15:25.120 --> 0:15:28.400 on cow health and as a consequence, the quality and 0:15:28.560 --> 0:15:33.480 quantity of milk produced. So you know, like this is 0:15:33.520 --> 0:15:36.120 the thing. I I talked with, um, someone I know 0:15:36.160 --> 0:15:37.800 about this, and they're like, well, if it makes the 0:15:37.880 --> 0:15:41.360 cow like actually happier and healthier than like, what's the problem. 0:15:41.360 --> 0:15:44.560 And like the problem is is that like you're gas 0:15:44.640 --> 0:15:49.040 lighting and entire creature's reality. Like you're like you're you're 0:15:49.160 --> 0:15:52.680 you're like not consentually cast lighting their reality. And I 0:15:53.480 --> 0:15:56.760 that is I don't like that. I don't everything is 0:15:56.800 --> 0:15:59.280 without their consent. So I it's one of those things 0:15:59.320 --> 0:16:01.880 where it's like we're also not gaslighting their reality and 0:16:01.920 --> 0:16:04.600 this like we're not depriving their senses of what the 0:16:04.640 --> 0:16:08.120 world is. No, this seems like an escalation in our 0:16:08.160 --> 0:16:12.600 war on the cow. Yeah, so you know this other 0:16:12.640 --> 0:16:14.720 farmer in Turkey heard about this and decided to try 0:16:14.760 --> 0:16:18.040 it out on his cows. Um, And yeah, the funked 0:16:18.120 --> 0:16:20.920 up Cow Matrix or the Cow Tricks does seem to 0:16:20.920 --> 0:16:23.480 do its job extracting more milk from the cow to 0:16:23.640 --> 0:16:27.720 increase profitability. Quote from quote from the farmer said, uh, 0:16:27.880 --> 0:16:30.200 we get an average of two liters of milk per 0:16:30.280 --> 0:16:32.880 day from the cows in our farm. The milk average 0:16:32.960 --> 0:16:35.440 of the two cows that wore the VR glasses went 0:16:35.520 --> 0:16:39.600 up to twenty seven liters. So yeah, when when When 0:16:39.640 --> 0:16:42.560 the story first broke there was the most popular article 0:16:42.640 --> 0:16:45.360 was from a site called Futurism, which made made me 0:16:45.480 --> 0:16:52.200 made me very depressive about about futurism of depressed atism Garrison. Yeah, 0:16:52.280 --> 0:16:54.160 and it made me mad enough that I'm going to 0:16:54.240 --> 0:16:59.600 read some of its to you. Thank god I haven't 0:16:59.600 --> 0:17:05.480 been naming green seconds. That cows produced more milk when 0:17:05.560 --> 0:17:09.600 VR makes them think they're in beautiful green pastures proves 0:17:09.640 --> 0:17:12.480 that keeping them in agriculture environments isn't healthy, nor does 0:17:12.480 --> 0:17:15.120 it make them happy. Putting them in a cow matrix 0:17:15.200 --> 0:17:17.919 does sound a little grim, yes, but you can't argue 0:17:17.920 --> 0:17:24.359 with the results. Oh my god, I can't. I say 0:17:24.480 --> 0:17:27.360 you actually care if all this has shown is that, 0:17:27.440 --> 0:17:30.560 like potentially, if you put cows in this thing during 0:17:30.600 --> 0:17:33.560 the winter, when it's not sunny and bright outside, then 0:17:33.800 --> 0:17:37.120 they are happier. This is not shown that, for example, 0:17:37.440 --> 0:17:40.240 taking all cows out of pastures and sticking them in 0:17:40.640 --> 0:17:43.720 matrix boxes would make them because the thing is they're 0:17:43.760 --> 0:17:45.879 not they're on pastures. They're in little jail cells with 0:17:46.000 --> 0:17:49.199 VR goggles on their head. So like it's that that 0:17:49.280 --> 0:17:51.280 was that was the use case. And like the quote 0:17:51.280 --> 0:17:54.080 from the farmers, like they're watching green pasture and it 0:17:54.080 --> 0:17:56.800 gives them an emotional boost. They are less stressed. Um, 0:17:56.840 --> 0:17:58.879 and the farmers that he plans to be plans to 0:17:58.880 --> 0:18:01.440 buy ten more. It's like you can spend thousands of 0:18:01.480 --> 0:18:05.600 dollars on specialized cal VR headsets, um, or you can 0:18:05.640 --> 0:18:08.040 you know, like use that money to buy more land 0:18:08.080 --> 0:18:10.880 for the cows to spread out. And if we're at 0:18:10.920 --> 0:18:13.359 that point in society that in order to make in 0:18:13.440 --> 0:18:15.560 order to in order to make enough cow milk, we 0:18:15.600 --> 0:18:18.480 need to gaslight cows by overruling their senses with a 0:18:18.480 --> 0:18:20.960 clunky of your headset on their little fuzzy faces, maybe 0:18:21.000 --> 0:18:23.560 we should start having milk. Maybe we should like maybe 0:18:23.600 --> 0:18:27.920 that's it, like if we require this to have milk 0:18:28.000 --> 0:18:31.400 in our cereal, then nope, no more, not not gonna. 0:18:31.480 --> 0:18:34.120 I'm not gonna do that. I refuse. That's not like 0:18:34.320 --> 0:18:36.600 it's already And if you practice, if you don't buy 0:18:36.640 --> 0:18:39.680 milk like like locally from a farm, you know, so 0:18:40.160 --> 0:18:42.639 if we're doing this that just like immediately checks me 0:18:42.640 --> 0:18:48.160 out of every like, no, I'm just fully fully not. Yeah, 0:18:48.200 --> 0:18:51.000 I think that's kind of evil. I think that's kind 0:18:51.000 --> 0:18:53.720 of evil. Like the whole industry way by which we 0:18:53.760 --> 0:18:58.520 produce meat at scale is pretty evil. But that's an escalation. 0:18:58.560 --> 0:19:01.520 It's it's the specific thing of like of of of 0:19:01.640 --> 0:19:06.399 overruling their reality and senses um of another living creature 0:19:06.520 --> 0:19:10.080 like that is for some reason, for some reason that 0:19:10.280 --> 0:19:12.560 puts them into a way in order for you to 0:19:12.600 --> 0:19:15.119 get like meat, And that's just like turning them into food, 0:19:15.680 --> 0:19:19.119 but like making their living really shitty and then making 0:19:19.200 --> 0:19:21.600 trying to trick them to thinking they're not. Yeah, it's 0:19:21.600 --> 0:19:24.200 even worse than just having them live in shitty conditions, 0:19:24.200 --> 0:19:26.639 I think from an standpoint, and maybe it's more pleasant 0:19:26.680 --> 0:19:29.320 for the animal, but from like our standpoint, it's worse 0:19:29.400 --> 0:19:35.199 to me. Yep. So speaking of uh, I don't know, 0:19:35.280 --> 0:19:40.600 don't is there some segment that we can work this in? 0:19:41.600 --> 0:19:45.159 You know, what does essentially force you to live in 0:19:45.160 --> 0:19:49.280 an alternate reality that allows you to be more productive 0:19:49.520 --> 0:19:53.280 for the people who make money based on your existence 0:19:54.280 --> 0:19:57.040 buying these products and services that supporting this podcast. I 0:19:57.080 --> 0:19:59.400 was just gonna say podcasts in general do that. But yes, 0:20:00.040 --> 0:20:14.359 also cool. All right, we are back and my last, 0:20:14.440 --> 0:20:17.920 my last big section here is titled we are the Cows. 0:20:19.040 --> 0:20:21.439 So this is that's gonna that's gonna give you a 0:20:21.480 --> 0:20:23.560 sense of how of how we're going to talk about 0:20:23.640 --> 0:20:30.200 what so what what what The cow Tricks really demonstrates, though, 0:20:30.600 --> 0:20:32.439 is that the end goal of all this is to 0:20:32.480 --> 0:20:34.919 make us the cow, right, you know we we and 0:20:35.000 --> 0:20:37.280 we already are to some degree with like the Internet 0:20:37.280 --> 0:20:40.280 and smart and smartphones. But this is more. This is 0:20:40.320 --> 0:20:44.160 an escalation, right Like the people, the ghoules, that Silicon 0:20:44.240 --> 0:20:48.000 Valley and you know, the whole tech world want. They 0:20:48.359 --> 0:20:51.320 want a world where we are forced to down hardware 0:20:51.400 --> 0:20:55.119 rigs that block out our body's senses and replace the 0:20:55.160 --> 0:20:59.399 input with digital coded counterfeit. That's that's an Internet that 0:20:59.440 --> 0:21:02.040 tries to convey intoe that you're inside of it and 0:21:02.160 --> 0:21:04.679 it is inside of you. That that's that's that's that 0:21:04.800 --> 0:21:07.320 is what they want. Really, Like, even if we get 0:21:07.320 --> 0:21:09.760 the metaverse that I would prefer, you know, like the 0:21:09.800 --> 0:21:13.280 mythical open source, interconnected successor to the Internet, with all 0:21:13.359 --> 0:21:16.040 these different websites, tools and games that I like all 0:21:16.080 --> 0:21:20.000 together and intuitively accessible through a share digital space. Even 0:21:20.000 --> 0:21:22.240 if we get that like, which we won't. And if 0:21:22.240 --> 0:21:24.919 there's safeguards to protect digital privacy that are built in, 0:21:25.000 --> 0:21:27.920 which there wouldn't be, that doesn't actually make the real 0:21:27.960 --> 0:21:32.320 world much better. Like in my opinion, air technology specifically 0:21:32.400 --> 0:21:37.359 could be really cool, um, but but redesigning the world 0:21:37.400 --> 0:21:41.679 to require headsets, goggles or air glasses would suck like 0:21:41.760 --> 0:21:43.840 now would not only for people who can't get a 0:21:43.920 --> 0:21:46.240 technology right if if we redesign the world to be 0:21:46.280 --> 0:21:48.920 like the only way to interact with systems is through 0:21:49.000 --> 0:21:51.560 this digital lens, that's gonna suck. We we now, we 0:21:51.600 --> 0:21:53.560 already had that to some degree with smartphones and the Internet, 0:21:53.640 --> 0:21:57.320 but this is another escalation of it. And again, like 0:21:57.320 --> 0:21:59.480 like the cow, it's just gonna be a way to 0:21:59.520 --> 0:22:02.919 paint for our elite capitalist climate disaster of a world. Uh. 0:22:03.200 --> 0:22:06.119 Metaverse is a tech capitalist solution to our current and 0:22:06.200 --> 0:22:10.920 pressing political and ontological problems. And I have used the 0:22:10.920 --> 0:22:14.360 bathroom really badly. Well, I'll talk for a little while. 0:22:14.400 --> 0:22:16.200 I think a big part of what Garrison is saying 0:22:16.440 --> 0:22:21.760 is that instead of relying on these tech industry ghoules 0:22:22.000 --> 0:22:24.720 to build the future for you, which is a future 0:22:24.720 --> 0:22:28.000 in which they sell you a way to hide from 0:22:28.000 --> 0:22:29.879 the hell that they have made of the world and 0:22:29.920 --> 0:22:31.960 others like them have made of the world. Instead of 0:22:32.000 --> 0:22:34.200 doing that, you've just spend the rest of your life 0:22:34.200 --> 0:22:37.399 listening to podcasts. Put put blinders on over your eyes, 0:22:37.480 --> 0:22:40.199 cover up all of your senses but your ears, and 0:22:40.280 --> 0:22:44.560 just exist forever in a concoon made entirely of my voice, 0:22:44.640 --> 0:22:48.520 and occasionally Garrison and Chris's and Sophie's voice, but mainly 0:22:48.600 --> 0:22:51.960 my voice. And you're saying, not listen to just any 0:22:52.040 --> 0:22:55.400 podcast but podcasts that you benefit from. I don't think 0:22:55.400 --> 0:22:57.479 people should listen to any podcasts that I don't do. 0:22:57.720 --> 0:23:03.240 That doesn't seem right. So where's my angle on that? Huh? 0:23:03.320 --> 0:23:06.240 I don't know. Um, I don't know how long we 0:23:06.240 --> 0:23:10.560 should vamp. While Garrison just leaves in the middle. I 0:23:10.640 --> 0:23:14.159 really needed to I really needed to see. Well, it's okay. 0:23:14.240 --> 0:23:17.919