1 00:00:00,280 --> 00:00:03,760 Speaker 1: This is the business of sports. Should Major League Baseball 2 00:00:04,000 --> 00:00:06,840 Speaker 1: shorten up the season? How do we present football to 3 00:00:06,920 --> 00:00:08,920 Speaker 1: the audience of the future. I don't think that most 4 00:00:08,920 --> 00:00:11,640 Speaker 1: players understand the power that they have. Michael vaugh The 5 00:00:11,720 --> 00:00:15,520 Speaker 1: future of IndyCar racing is looking bright. Scott Sashnik, very 6 00:00:15,560 --> 00:00:18,959 Speaker 1: basic math here, more bidders means more money. Evan Nobody Williams. 7 00:00:18,960 --> 00:00:22,079 Speaker 1: The team value has essentially quadruples. And the leaders in 8 00:00:22,120 --> 00:00:25,480 Speaker 1: the sports industry. Time to bring in our guest, Cal Slimbrunner, 9 00:00:25,600 --> 00:00:29,320 Speaker 1: National Hockey League Commissioner Gary Betman, Atlanta Braves President Derek Schiller, 10 00:00:29,400 --> 00:00:34,600 Speaker 1: Patriots President Jonathan Kraft. Bloomberg Business of Sports from Bloomberg Radio. Hello, 11 00:00:34,640 --> 00:00:37,720 Speaker 1: I'm Michael barn I'm Evan Nobie Williams, and I'm Scott Sashnik. 12 00:00:37,880 --> 00:00:41,000 Speaker 1: Every week at this time, plus Mondays and Wednesdays, we 13 00:00:41,080 --> 00:00:43,479 Speaker 1: explore the big money issues in the world of sports. 14 00:00:43,520 --> 00:00:46,680 Speaker 1: This week we speak with Rick Burton, Professor of Sports 15 00:00:46,680 --> 00:00:49,920 Speaker 1: Management at Syracuse University. But first let's look at some 16 00:00:49,960 --> 00:00:52,360 Speaker 1: of the top stories of the week. And let's start 17 00:00:53,280 --> 00:00:56,240 Speaker 1: the Nationals. Oh Man, they are in the World Series 18 00:00:56,280 --> 00:00:58,320 Speaker 1: for the first time. I'm sure people in Montreal are 19 00:00:58,360 --> 00:01:04,480 Speaker 1: like dang Man before Bloody Guerrero, Harry Carter, Pedro Martinez, 20 00:01:04,560 --> 00:01:10,319 Speaker 1: would you know with me? Anytime somebody says would you 21 00:01:10,400 --> 00:01:12,959 Speaker 1: buy with me? Then the logical question is how much 22 00:01:13,000 --> 00:01:15,000 Speaker 1: is it gonna cost me? And Evan tow much is 23 00:01:15,040 --> 00:01:17,319 Speaker 1: this gonna cost me? Yeah? So Nationals, they they've punched 24 00:01:17,360 --> 00:01:19,679 Speaker 1: their ticket to the World Series. The average price for 25 00:01:19,720 --> 00:01:22,280 Speaker 1: their three games the the NL team game three, game four, 26 00:01:22,319 --> 00:01:25,800 Speaker 1: Game five, uh four, four thousand, two hundred dollars. Ready 27 00:01:25,800 --> 00:01:28,559 Speaker 1: to jump in. I'm ready to jump answer your question. 28 00:01:31,880 --> 00:01:35,520 Speaker 1: I will not be purchasing tickets to see the figured 29 00:01:35,560 --> 00:01:38,520 Speaker 1: That was your answer. So these numbers, according to you know, 30 00:01:38,560 --> 00:01:40,600 Speaker 1: the good friends over a ticket, I Q, this is 31 00:01:40,640 --> 00:01:44,120 Speaker 1: the in recent memory, you know, the last ten years plus. 32 00:01:44,640 --> 00:01:47,600 Speaker 1: The Nationals right now are the second highest ticket we 33 00:01:47,600 --> 00:01:50,640 Speaker 1: we've ever seen for for the World Series only trailing 34 00:01:50,760 --> 00:01:52,640 Speaker 1: you know the Cubs back in two sixteen. I think 35 00:01:52,640 --> 00:01:54,919 Speaker 1: it was when they when they finally broke that Curson 36 00:01:55,000 --> 00:01:57,880 Speaker 1: and everyone was talking about, you know, home World Series 37 00:01:57,920 --> 00:01:59,880 Speaker 1: home games at Wrigley As you know, the biggest ticket 38 00:02:00,040 --> 00:02:02,760 Speaker 1: you can imagine in sports, maybe second to the maple 39 00:02:02,840 --> 00:02:06,080 Speaker 1: leafs in the in the Stanley Cup, Finals, So you know, certainly, 40 00:02:06,200 --> 00:02:08,520 Speaker 1: you know, a first for the Nationals here, one that's 41 00:02:08,520 --> 00:02:10,680 Speaker 1: gonna draw a lot of it time. An idea because 42 00:02:10,680 --> 00:02:13,240 Speaker 1: we're gonna talk to Rick Burton later on about marketing 43 00:02:13,240 --> 00:02:16,000 Speaker 1: and Lebron and China and all that. I've got the easiest, 44 00:02:16,440 --> 00:02:20,560 Speaker 1: but I'm gonna say smartest idea for an athlete right now. 45 00:02:21,120 --> 00:02:24,480 Speaker 1: Bryce Harper buys five hundred tickets to every game in Washington, 46 00:02:24,720 --> 00:02:28,600 Speaker 1: donates to charity every game, every game. But how many 47 00:02:28,639 --> 00:02:31,160 Speaker 1: game with the three? How many they there's will be 48 00:02:31,200 --> 00:02:33,760 Speaker 1: three games, So it's gotta buy fifteen hundred tickets. Bryce 49 00:02:33,800 --> 00:02:36,120 Speaker 1: Harper just sunny, big contract you know, used to play 50 00:02:36,160 --> 00:02:38,360 Speaker 1: for the Nationals doesn't anymore now they're in the World Series. 51 00:02:40,440 --> 00:02:42,160 Speaker 1: How great does Brice Harper look if he does this? 52 00:02:42,320 --> 00:02:44,520 Speaker 1: No hard feeling good for you. I'm rooting for the Nationals. 53 00:02:44,560 --> 00:02:47,920 Speaker 1: I have friends go get him. Guys why they just said, 54 00:02:47,919 --> 00:02:50,720 Speaker 1: why like, why is he spending doing the quick math? 55 00:02:50,720 --> 00:02:53,000 Speaker 1: Why is he spending six going to have to spend this? 56 00:02:53,120 --> 00:02:55,239 Speaker 1: He can get him from baseb is not gonna spend 57 00:02:55,240 --> 00:02:58,120 Speaker 1: four thousand. You think Bryce Harper could get five thousand tickets? 58 00:02:58,320 --> 00:03:03,520 Speaker 1: I think series from Baseball get. I'll get it's not 59 00:03:03,560 --> 00:03:05,840 Speaker 1: a terrible idea. I'm I'm upgrading the five to like 60 00:03:05,880 --> 00:03:09,360 Speaker 1: a six and a half. That's such a hater. Here's 61 00:03:09,400 --> 00:03:12,919 Speaker 1: something that has been done Sacramento. They're getting a Major 62 00:03:13,000 --> 00:03:19,000 Speaker 1: League soccer team. Yeah right, it's very hard, very hard 63 00:03:19,040 --> 00:03:21,079 Speaker 1: to keep track. Um, there's always been there were a 64 00:03:21,080 --> 00:03:24,280 Speaker 1: bunch of cities fighting for but what really got this done? 65 00:03:24,600 --> 00:03:27,720 Speaker 1: And I didn't follow it that closely, bar but Ron 66 00:03:27,760 --> 00:03:30,840 Speaker 1: Burkeles involved sports these days is all about who the 67 00:03:30,880 --> 00:03:33,640 Speaker 1: owners are. It's not enough to just bring money night, 68 00:03:34,080 --> 00:03:35,680 Speaker 1: It's who are the owners? What do they bring to 69 00:03:35,680 --> 00:03:38,360 Speaker 1: the league? What else can they do? And having Ron 70 00:03:38,360 --> 00:03:41,680 Speaker 1: Burkele involved in sure stability for a team, this is 71 00:03:41,720 --> 00:03:44,320 Speaker 1: what MLS was. Yeah, that this team has existed in 72 00:03:44,320 --> 00:03:46,600 Speaker 1: the USL since two thousand fourteen, and there has been 73 00:03:46,600 --> 00:03:48,640 Speaker 1: a push to get this team up up to MLS 74 00:03:48,800 --> 00:03:51,440 Speaker 1: really for the past six years now. And they will 75 00:03:51,440 --> 00:03:53,240 Speaker 1: be taking the USLA and they will be taking the 76 00:03:53,280 --> 00:03:57,160 Speaker 1: team off vic grand A DVD. The York family which owns, 77 00:03:56,400 --> 00:04:00,120 Speaker 1: They've been involved in some ways, But your right, Scott, MLS, 78 00:04:00,160 --> 00:04:03,560 Speaker 1: like all leagues, wants somebody who is the majority stakeholder 79 00:04:03,600 --> 00:04:06,160 Speaker 1: with a lot of deep pockets who can afford the 80 00:04:06,200 --> 00:04:08,760 Speaker 1: expansion fee and also be able to cover costs if 81 00:04:08,760 --> 00:04:11,040 Speaker 1: things go sour for a couple of years. Ron Burkel 82 00:04:11,120 --> 00:04:14,040 Speaker 1: joining this group and taking the lead alongside Matt Alvarez 83 00:04:14,320 --> 00:04:16,080 Speaker 1: earlier this year, I think that was the thing that 84 00:04:16,120 --> 00:04:18,599 Speaker 1: put them over the hump. Four million dollar expansion fee. 85 00:04:18,600 --> 00:04:24,640 Speaker 1: By the way, that thing has has skyrocketed based on 86 00:04:24,720 --> 00:04:28,480 Speaker 1: future revenue. Oh man, hey, David Tepper speaking of selling stuff, 87 00:04:28,520 --> 00:04:34,920 Speaker 1: speaking of billionaire owners, he is selling steak in the Steelers. Yes, 88 00:04:35,360 --> 00:04:39,080 Speaker 1: hold yeah s s t a k E. Not st 89 00:04:39,480 --> 00:04:42,760 Speaker 1: a k yes, which would be I won one right now. 90 00:04:42,760 --> 00:04:44,200 Speaker 1: I could go for one right now to we want 91 00:04:44,200 --> 00:04:48,640 Speaker 1: to think about that. But Tepper had ten in the Steelers, 92 00:04:48,680 --> 00:04:50,839 Speaker 1: and as you know, when he bought the Panthers, you 93 00:04:50,920 --> 00:04:54,440 Speaker 1: must divest of your other ownership interest. He previously sold 94 00:04:54,480 --> 00:04:57,440 Speaker 1: five percent, so half is holding back to the Rooney family. 95 00:04:58,040 --> 00:05:00,440 Speaker 1: So we what we know is he sold the other percent. 96 00:05:00,600 --> 00:05:05,200 Speaker 1: I'm told it's to Pittsburgh guys. That's what I know. 97 00:05:05,800 --> 00:05:09,000 Speaker 1: Not necessarily still in Pittsburgh, but to Pittsburgh guys, not 98 00:05:09,480 --> 00:05:12,240 Speaker 1: Mark Cuban, And I did ask. My source is that 99 00:05:12,360 --> 00:05:16,279 Speaker 1: Mark Cuban. The answer was no, so more local folks 100 00:05:16,360 --> 00:05:19,120 Speaker 1: joining an ownership group of an NFL team. There's so 101 00:05:19,200 --> 00:05:21,960 Speaker 1: much a disgust about limited partnerships these days. What do 102 00:05:22,000 --> 00:05:23,720 Speaker 1: they get for that, how much they pay, what's the 103 00:05:23,800 --> 00:05:26,000 Speaker 1: valuation of the team. I'm sorry we don't have those answers, 104 00:05:26,240 --> 00:05:30,040 Speaker 1: but limited partnerships are a very interesting topic of conversation 105 00:05:30,080 --> 00:05:32,320 Speaker 1: these days. Am I correct? And you're right we've talked 106 00:05:32,320 --> 00:05:33,960 Speaker 1: about this a lot. That that's selling these things is 107 00:05:34,040 --> 00:05:36,440 Speaker 1: kind of difficult, depending on what's involving it. Am I 108 00:05:36,480 --> 00:05:39,160 Speaker 1: correct in saying that a five percent stake in the Steelers, 109 00:05:39,240 --> 00:05:46,360 Speaker 1: one of the pre eminent is not. Yes. All you 110 00:05:46,360 --> 00:05:48,280 Speaker 1: gotta do is just play the clip of Frank o' 111 00:05:48,320 --> 00:05:52,119 Speaker 1: harris and the immaculate reception. That's it. So that's it. 112 00:05:52,480 --> 00:05:54,360 Speaker 1: The music. I don't even just give me the music 113 00:05:54,440 --> 00:05:59,719 Speaker 1: mine little you want to give me some facenda right now? Anyway, 114 00:06:00,080 --> 00:06:04,479 Speaker 1: next on the show, some senda. Just when all the 115 00:06:04,560 --> 00:06:10,320 Speaker 1: hearts were broken at Pittsburgh's Stadium, all of a sudden, 116 00:06:11,360 --> 00:06:15,920 Speaker 1: riding out, I thought you take us out, is Franco Harris. 117 00:06:16,240 --> 00:06:18,000 Speaker 1: I thought you would like the actual text what we 118 00:06:18,000 --> 00:06:20,720 Speaker 1: were supposed to do for an NFL Films gig. Over there, 119 00:06:21,560 --> 00:06:24,680 Speaker 1: that's John Facenda. I get it. Now let's get to 120 00:06:24,720 --> 00:06:29,240 Speaker 1: this week's interview with Rick Burton, who is a Professor 121 00:06:29,360 --> 00:06:33,000 Speaker 1: Extraordinaire at Syracuse University. Rick, you have so many titles. 122 00:06:33,040 --> 00:06:34,760 Speaker 1: I mean, the former CMO of the U s o 123 00:06:34,880 --> 00:06:38,200 Speaker 1: C but right now near and dear to my frigid heart, 124 00:06:38,960 --> 00:06:42,000 Speaker 1: the David B. Falkon Dowd Professor of Sports Management and 125 00:06:42,160 --> 00:06:45,040 Speaker 1: SU my alma mater. But here's my favorite part. It's 126 00:06:45,080 --> 00:06:47,920 Speaker 1: not just the College of Sport. It's the College of 127 00:06:47,960 --> 00:06:55,120 Speaker 1: Sport and Human Dynamics. Yeah, whatever that means. It actually 128 00:06:55,520 --> 00:06:58,280 Speaker 1: it actually means a lot. It covers our departments like 129 00:06:58,800 --> 00:07:02,280 Speaker 1: social work and pub with health and nutrition and uh 130 00:07:02,640 --> 00:07:05,159 Speaker 1: what used to be called Child and Family Studies and 131 00:07:05,279 --> 00:07:08,280 Speaker 1: which I think is now Family Sciences. So it's a 132 00:07:08,960 --> 00:07:11,000 Speaker 1: it's a great college up at SU. And you know 133 00:07:11,040 --> 00:07:13,280 Speaker 1: you're a familiar Scott with the New House School, and 134 00:07:13,840 --> 00:07:17,600 Speaker 1: really what Syracuse now has is a very uh dynamic 135 00:07:17,880 --> 00:07:20,720 Speaker 1: College of Sport and uh it's a huge part of 136 00:07:20,960 --> 00:07:23,560 Speaker 1: the global economy and so I'm glad to be a 137 00:07:23,560 --> 00:07:26,520 Speaker 1: part of it. I would assume that real life gives 138 00:07:26,560 --> 00:07:29,480 Speaker 1: you a fertile ground with which things you can talk 139 00:07:29,520 --> 00:07:33,120 Speaker 1: about and do you discuss or does it quickly make 140 00:07:33,160 --> 00:07:38,240 Speaker 1: its way into the classroom things like the National Basketball Association, Lebron, 141 00:07:38,400 --> 00:07:41,120 Speaker 1: James Darryl Moray and China. Do you rip from the 142 00:07:41,120 --> 00:07:43,440 Speaker 1: headlines to take from law and order? Yeah, you have 143 00:07:43,600 --> 00:07:46,240 Speaker 1: to and and and I think the kids expected And 144 00:07:46,520 --> 00:07:48,720 Speaker 1: I say kids, I mean these are college students who 145 00:07:48,720 --> 00:07:51,200 Speaker 1: are kind of generally between the ages of eighteen and 146 00:07:51,360 --> 00:07:54,880 Speaker 1: twenty two, and they want to work in the sports industry, 147 00:07:54,920 --> 00:07:57,560 Speaker 1: and they obviously need to be in a position where 148 00:07:57,560 --> 00:08:00,640 Speaker 1: they can talk about what's really going on out there. 149 00:08:00,720 --> 00:08:03,480 Speaker 1: And I guess one of my good fortunes is, you know, 150 00:08:03,560 --> 00:08:06,960 Speaker 1: I previously worked in the world, so it's the kind 151 00:08:06,960 --> 00:08:10,800 Speaker 1: of thing where I'm not, I hope, uninformed about what's 152 00:08:10,840 --> 00:08:13,760 Speaker 1: really going on. Well, you were also a commissioner of 153 00:08:13,840 --> 00:08:17,040 Speaker 1: the NBL in Australia Basketball League, so you bring so 154 00:08:17,080 --> 00:08:19,720 Speaker 1: many different perspectives to this. We're trying to have an 155 00:08:19,720 --> 00:08:25,720 Speaker 1: intelligent conversation about what happened between the NBA, mare A, China, Lebron. 156 00:08:26,160 --> 00:08:28,360 Speaker 1: Where do you begin to make sense of it? For 157 00:08:28,400 --> 00:08:31,440 Speaker 1: a multi billion dollar company, which is what the NBA 158 00:08:31,480 --> 00:08:35,560 Speaker 1: is lebron a almost billion dollar corporation unto himself. Where 159 00:08:35,600 --> 00:08:38,640 Speaker 1: do you begin to sort of sort this all out. Well, 160 00:08:38,679 --> 00:08:41,040 Speaker 1: it's funny and bring it up. I had assigned a 161 00:08:41,080 --> 00:08:44,439 Speaker 1: little while ago. We're reading a Stanford Graduate School of 162 00:08:44,520 --> 00:08:46,920 Speaker 1: Business case that was written by a friend of mine, 163 00:08:46,920 --> 00:08:51,520 Speaker 1: guy named George Foster, and it's really about NBA globalization. 164 00:08:52,200 --> 00:08:54,240 Speaker 1: And one of the things that you have to think 165 00:08:54,280 --> 00:08:57,400 Speaker 1: about is that David Stern, a good friend of both 166 00:08:57,400 --> 00:09:00,719 Speaker 1: of ours, um I saw a year and years ago 167 00:09:00,920 --> 00:09:03,280 Speaker 1: that the NBA needed to think about itself as a 168 00:09:03,320 --> 00:09:07,040 Speaker 1: global entity and it needed to be able to cross borders. 169 00:09:07,080 --> 00:09:08,920 Speaker 1: And I think he was very much ahead of the 170 00:09:08,960 --> 00:09:14,120 Speaker 1: curve relative to the other sports leagues in the United States. Uh. 171 00:09:14,160 --> 00:09:16,480 Speaker 1: And what's been built over the last couple of years 172 00:09:16,600 --> 00:09:20,880 Speaker 1: is probably billions of dollars in revenue coming from sponsorship, 173 00:09:21,000 --> 00:09:26,000 Speaker 1: from licensing, from merchandizing, from broadcasting and and so it's 174 00:09:26,080 --> 00:09:28,960 Speaker 1: the way to talk about this subject is how important 175 00:09:29,040 --> 00:09:31,439 Speaker 1: is China to the NBA. The short answer is it's 176 00:09:31,520 --> 00:09:35,160 Speaker 1: hugely important. And then if you have a representative of 177 00:09:35,240 --> 00:09:39,120 Speaker 1: the NBA, which Darryl Morrick you know, constitutes, you have 178 00:09:39,280 --> 00:09:42,040 Speaker 1: to be able to understand that you have the potential 179 00:09:42,120 --> 00:09:45,319 Speaker 1: to offend people in other places. How instrumental was David 180 00:09:45,320 --> 00:09:48,720 Speaker 1: Stern and the NBA in making basketball popular over there 181 00:09:49,120 --> 00:09:52,760 Speaker 1: versus just lucking into being the sport that billions of 182 00:09:52,800 --> 00:09:55,640 Speaker 1: people in China want to play or watch. Well, I think, 183 00:09:55,679 --> 00:09:57,559 Speaker 1: you know, there were a couple of factors. I think 184 00:09:57,679 --> 00:10:00,120 Speaker 1: a lot of it really took off when Yeah Ing 185 00:10:00,280 --> 00:10:03,520 Speaker 1: was the number one draft pick for the Rockets, and 186 00:10:03,600 --> 00:10:06,600 Speaker 1: I think that at that point, uh, the NBA more 187 00:10:06,760 --> 00:10:11,320 Speaker 1: fully realized what international players could do for the game. Um. 188 00:10:11,400 --> 00:10:13,320 Speaker 1: And I think I take a little bit of issue, 189 00:10:13,360 --> 00:10:15,320 Speaker 1: not that you're wrong, but I think it's a way 190 00:10:15,320 --> 00:10:18,240 Speaker 1: for listeners to kind of reframe or put in the 191 00:10:18,320 --> 00:10:21,080 Speaker 1: right context. When we talk about the NFL being the 192 00:10:21,080 --> 00:10:23,200 Speaker 1: biggest league in the world, I think there could be 193 00:10:23,200 --> 00:10:25,520 Speaker 1: people who would challenge that and say that the English 194 00:10:25,520 --> 00:10:30,000 Speaker 1: Premier League with Manchester United in City and Liverpool and 195 00:10:30,120 --> 00:10:34,400 Speaker 1: Arsenal are are possibly bigger in terms of their global scope. 196 00:10:35,040 --> 00:10:38,880 Speaker 1: And yeah, I don't disagree with the numbers. I mean, 197 00:10:38,960 --> 00:10:42,640 Speaker 1: the NFL is massive, um, But I think what's been 198 00:10:42,679 --> 00:10:44,960 Speaker 1: going on over the last few years is that the 199 00:10:45,080 --> 00:10:49,160 Speaker 1: NBA has proven that it has much more global relevance 200 00:10:49,200 --> 00:10:52,920 Speaker 1: than the NFL, and I think that when you're kind 201 00:10:52,920 --> 00:10:55,560 Speaker 1: of in a business school setting, you're trying to actually 202 00:10:55,559 --> 00:10:59,480 Speaker 1: help people predict where are the trends relative to business. 203 00:11:00,120 --> 00:11:02,880 Speaker 1: And you know, I worry for the NFL on one 204 00:11:02,960 --> 00:11:05,520 Speaker 1: level because of the concussions, but I also worry just 205 00:11:05,600 --> 00:11:07,400 Speaker 1: because they're not going to be able to get very 206 00:11:07,400 --> 00:11:11,080 Speaker 1: many other countries to play the game and to have 207 00:11:11,120 --> 00:11:13,760 Speaker 1: their children grow up with any kind of avidity for 208 00:11:13,840 --> 00:11:18,280 Speaker 1: what a lot of people call American gridiron um and 209 00:11:18,280 --> 00:11:21,120 Speaker 1: and so I think basketball and soccer have much more 210 00:11:21,240 --> 00:11:25,160 Speaker 1: upside and that becomes pretty interesting to the sponsors and 211 00:11:25,240 --> 00:11:28,079 Speaker 1: the way that media is going to move in the future. 212 00:11:28,640 --> 00:11:31,000 Speaker 1: Does China need the n b A or does the 213 00:11:31,160 --> 00:11:35,080 Speaker 1: NBA need China. I'd be inclined to say the NBA 214 00:11:35,240 --> 00:11:37,839 Speaker 1: needs China. And the reason for that is I read 215 00:11:37,880 --> 00:11:41,200 Speaker 1: an article in Singapore one time, and it was that 216 00:11:41,880 --> 00:11:45,960 Speaker 1: Chinese representative was saying that if China wanted to create 217 00:11:46,000 --> 00:11:50,960 Speaker 1: a basketball league bigger than the NBA, they could, And 218 00:11:51,080 --> 00:11:53,160 Speaker 1: you have to think about scale here. They have one 219 00:11:53,200 --> 00:11:57,200 Speaker 1: point five billion people and basketball is the number one sport, 220 00:11:57,800 --> 00:12:01,760 Speaker 1: and there's nothing to prevent Chinese teams from actually offering 221 00:12:01,920 --> 00:12:06,400 Speaker 1: crazy money two American superstars to go and play in China, 222 00:12:07,040 --> 00:12:10,440 Speaker 1: And so there could be the possibility that China could 223 00:12:10,440 --> 00:12:12,480 Speaker 1: create a league. It has one, the c b A 224 00:12:13,280 --> 00:12:16,280 Speaker 1: that could have hundreds of millions, if not a billion 225 00:12:16,440 --> 00:12:19,480 Speaker 1: followers by the way, run by Yao Ming. Yeah, and 226 00:12:19,520 --> 00:12:24,400 Speaker 1: it would immediately dwarf the NBA in scale. So I 227 00:12:24,480 --> 00:12:28,720 Speaker 1: think the NBA needs China more, although the proper diplomatic 228 00:12:28,760 --> 00:12:31,120 Speaker 1: answer would be to say they both need each other. 229 00:12:31,559 --> 00:12:34,360 Speaker 1: For what it's worth. It that there are Chinese soccer 230 00:12:34,400 --> 00:12:37,319 Speaker 1: teams that have done kind of this idea that you're 231 00:12:37,360 --> 00:12:40,760 Speaker 1: talking about, that they've offered a significant amount of money 232 00:12:40,800 --> 00:12:44,120 Speaker 1: to players, certainly more than players would have gotten in Europe, 233 00:12:44,120 --> 00:12:46,360 Speaker 1: and I think they've had some success. But I do 234 00:12:46,440 --> 00:12:49,280 Speaker 1: think that the Chinese league is still kind of struggling. 235 00:12:49,800 --> 00:12:51,680 Speaker 1: Even if that was the goal, to to offer so 236 00:12:51,760 --> 00:12:54,120 Speaker 1: much money that that you bring the talent over, they're 237 00:12:54,160 --> 00:12:56,240 Speaker 1: still kind of struggling, I think to break into a 238 00:12:56,280 --> 00:12:58,600 Speaker 1: tier that that has you know, a lot of these 239 00:12:58,600 --> 00:13:01,920 Speaker 1: incumbent European leagues already in it. Yeah, I know you're 240 00:13:01,960 --> 00:13:05,000 Speaker 1: exactly right, and I think that the great players of 241 00:13:05,040 --> 00:13:06,840 Speaker 1: the world are always going to want to go where 242 00:13:06,840 --> 00:13:09,360 Speaker 1: the great competition is. And right now that you know, 243 00:13:09,440 --> 00:13:11,400 Speaker 1: the best players in the world all come to the 244 00:13:11,480 --> 00:13:14,640 Speaker 1: U S and Toronto to play UH in the NBA. 245 00:13:15,520 --> 00:13:17,720 Speaker 1: But again, we we have to think about things and 246 00:13:17,800 --> 00:13:20,200 Speaker 1: how they might look in the future. And you know, 247 00:13:20,280 --> 00:13:23,679 Speaker 1: does Amazon change things? Does Google or Facebook? I mean, 248 00:13:23,679 --> 00:13:26,040 Speaker 1: we have to think about the new media providers and 249 00:13:26,360 --> 00:13:29,720 Speaker 1: how people are going to possibly watch games, download games, 250 00:13:30,480 --> 00:13:33,640 Speaker 1: ola carte menus where you can buy a game, and 251 00:13:34,000 --> 00:13:37,720 Speaker 1: slowly but surely you can sometimes have the talent shift 252 00:13:37,960 --> 00:13:41,360 Speaker 1: from one place to another. UH. And I'm not saying 253 00:13:41,360 --> 00:13:43,200 Speaker 1: that it will happen, but I think you always have 254 00:13:43,320 --> 00:13:45,680 Speaker 1: to talk about the potential for it to happen. And 255 00:13:45,720 --> 00:13:49,320 Speaker 1: that's why I think Adam Silver is being very thoughtful 256 00:13:49,320 --> 00:13:52,560 Speaker 1: about how do I resolve this situation in China to 257 00:13:52,679 --> 00:13:55,520 Speaker 1: the best of you know, my owner's interests going forward. 258 00:13:55,760 --> 00:13:58,839 Speaker 1: Mr Burton, you mentioned Adam Silver earlier. Let me ask 259 00:13:58,880 --> 00:14:01,760 Speaker 1: you how did he do in that first statement and 260 00:14:01,800 --> 00:14:04,080 Speaker 1: then why did he put out a second one? And 261 00:14:04,240 --> 00:14:06,720 Speaker 1: how did that one do? I actually think he did 262 00:14:06,720 --> 00:14:09,440 Speaker 1: pretty well UM and I think that what he did 263 00:14:09,559 --> 00:14:13,880 Speaker 1: was he protected UM the rights belief that everyone has 264 00:14:13,880 --> 00:14:16,600 Speaker 1: a freedom of speech and can say anything they want. 265 00:14:17,040 --> 00:14:19,080 Speaker 1: And then I think he played very much to the 266 00:14:19,120 --> 00:14:21,960 Speaker 1: interests of China, which was to show the respect that 267 00:14:22,000 --> 00:14:25,920 Speaker 1: I imagine they needed shown, uh, in order for the 268 00:14:26,040 --> 00:14:28,280 Speaker 1: NBA to continue to do the kind of business it 269 00:14:28,400 --> 00:14:31,400 Speaker 1: wants in China. Listen. I could be wrong about it, 270 00:14:31,440 --> 00:14:33,400 Speaker 1: but I'm a fan of ad him and I think 271 00:14:33,400 --> 00:14:37,240 Speaker 1: he walked the tight rope really cleanly. And it seemed 272 00:14:37,240 --> 00:14:40,360 Speaker 1: that the furor over the situation was starting to die 273 00:14:40,400 --> 00:14:43,840 Speaker 1: down already by about day three or day four. Uh. 274 00:14:43,880 --> 00:14:46,680 Speaker 1: And so anytime you get that kind of a response, 275 00:14:47,120 --> 00:14:51,200 Speaker 1: someone did a number of things correctly. Can you if 276 00:14:51,280 --> 00:14:57,240 Speaker 1: if you would tried and pretend what the conversation would 277 00:14:57,240 --> 00:14:59,960 Speaker 1: be like, put yourself in Tillman for Tita's shoes. He's 278 00:15:00,000 --> 00:15:01,920 Speaker 1: the owner of the rockets and if there's gonna be 279 00:15:01,920 --> 00:15:04,160 Speaker 1: any long standing damage, it seems perhaps it will be 280 00:15:04,200 --> 00:15:06,760 Speaker 1: the rockets in the brand there. What do you think 281 00:15:06,800 --> 00:15:12,200 Speaker 1: the conversation is was will be between Tilman for Tita 282 00:15:12,360 --> 00:15:16,120 Speaker 1: and Darryl Moore. You know, I I'd like to think 283 00:15:16,160 --> 00:15:19,680 Speaker 1: that Darryl would be saying, Hey, bloss, I'm I'm sorry. 284 00:15:19,720 --> 00:15:22,120 Speaker 1: I put us in this place. And I would hope 285 00:15:22,120 --> 00:15:26,200 Speaker 1: that the owner, recognizing that Darryl is a great gm uh, 286 00:15:26,360 --> 00:15:28,200 Speaker 1: would be saying, hey, guys, you know, we gotta be 287 00:15:28,200 --> 00:15:31,320 Speaker 1: thoughtful about this in the future. Uh. You know, the 288 00:15:31,440 --> 00:15:34,400 Speaker 1: Rockets have a lot of value in China because he 289 00:15:34,520 --> 00:15:38,600 Speaker 1: ow played here. Uh, we need to understand that if 290 00:15:38,600 --> 00:15:41,600 Speaker 1: we say it the wrong way, it potentially hurts us. 291 00:15:42,520 --> 00:15:44,960 Speaker 1: But my guess is, you know, I don't think he's 292 00:15:45,000 --> 00:15:47,240 Speaker 1: taking Darryl out to the wood shed. I think he's 293 00:15:47,280 --> 00:15:50,400 Speaker 1: probably just saying, hey, guys, let's heighten our awareness on 294 00:15:50,920 --> 00:15:53,920 Speaker 1: issues like this. I'm not trying to take away your 295 00:15:54,000 --> 00:15:56,400 Speaker 1: right to free speech, but I am telling you that, 296 00:15:56,880 --> 00:15:59,760 Speaker 1: you know, if this just cost me fifty million dollars, 297 00:16:00,560 --> 00:16:03,680 Speaker 1: I'm not real happy about that. And I just made 298 00:16:03,760 --> 00:16:05,600 Speaker 1: up the fifty million. I mean the number could be 299 00:16:05,640 --> 00:16:09,960 Speaker 1: anywhere from Yeah, you know, but I think it's probably 300 00:16:09,960 --> 00:16:12,520 Speaker 1: not a bad guess that the Rockets are going to 301 00:16:12,600 --> 00:16:16,160 Speaker 1: lose some kind of value. Uh. And you know the 302 00:16:16,200 --> 00:16:18,040 Speaker 1: owner has got to care about that. Do you think 303 00:16:18,040 --> 00:16:20,880 Speaker 1: there's a reckoning potentially coming for for a lot of 304 00:16:20,960 --> 00:16:23,640 Speaker 1: leagues like the NBA that that get into business with 305 00:16:24,040 --> 00:16:27,520 Speaker 1: money directly ties to governments. But then when political issues 306 00:16:27,560 --> 00:16:29,880 Speaker 1: pop up, suddenly they're in you know, hot water, or 307 00:16:29,920 --> 00:16:32,840 Speaker 1: they're navigating thorny issues. I'm not. And I think that 308 00:16:33,560 --> 00:16:36,920 Speaker 1: my position is that, uh, a lot of things that 309 00:16:37,000 --> 00:16:41,880 Speaker 1: can create headlines may not really matter to both the 310 00:16:41,960 --> 00:16:45,800 Speaker 1: rank and file and even in some cases to the 311 00:16:45,840 --> 00:16:49,280 Speaker 1: owners of the operators of leagues. I wonder if we 312 00:16:49,320 --> 00:16:53,160 Speaker 1: haven't reached the stage in in pop culture or contemporary 313 00:16:53,200 --> 00:16:56,760 Speaker 1: culture where you know, if I say the sky is blue, 314 00:16:57,280 --> 00:17:00,880 Speaker 1: somebody is offended by that. Uh. If I do business 315 00:17:00,960 --> 00:17:03,680 Speaker 1: in this country, someone's offended by that. And I have 316 00:17:03,800 --> 00:17:06,280 Speaker 1: to expect that, and I need to learn how to 317 00:17:06,359 --> 00:17:10,520 Speaker 1: wear it um and manage it when it happens. And 318 00:17:10,560 --> 00:17:12,400 Speaker 1: I'm not saying it's right or wrong. I just think 319 00:17:12,440 --> 00:17:15,159 Speaker 1: it's a reality probably of running a team or a 320 00:17:15,240 --> 00:17:19,480 Speaker 1: league um and wanting to work in a global economy. 321 00:17:19,600 --> 00:17:21,879 Speaker 1: And I think that you can't say I'm never going 322 00:17:21,920 --> 00:17:24,080 Speaker 1: to go into this country or I'm never going to 323 00:17:24,200 --> 00:17:27,879 Speaker 1: go into that city because this happened. I'm going to 324 00:17:28,040 --> 00:17:32,840 Speaker 1: write off that entire population because this very small percentage 325 00:17:32,840 --> 00:17:36,440 Speaker 1: back here may be offended by that. Uh. It's more 326 00:17:36,560 --> 00:17:38,600 Speaker 1: I'm going to do the very best I can in 327 00:17:38,640 --> 00:17:42,800 Speaker 1: the interests to my stakeholders or my investors. We're talking 328 00:17:42,800 --> 00:17:47,040 Speaker 1: with Rick Burton, professor at Syracuse. But I wonder, in 329 00:17:47,320 --> 00:17:52,840 Speaker 1: China or or wherever, how has this controversy impacted sports 330 00:17:52,840 --> 00:17:55,880 Speaker 1: gambling on the NBA. It's a really really good question, 331 00:17:55,960 --> 00:17:58,280 Speaker 1: and I don't know that I can give you the answer. 332 00:17:58,760 --> 00:18:02,159 Speaker 1: We know that gambling, especially as it's approved on a 333 00:18:02,240 --> 00:18:05,160 Speaker 1: state by state basis in the United States, is going 334 00:18:05,200 --> 00:18:07,720 Speaker 1: to lift dramatically and there's gonna be a lot more 335 00:18:07,760 --> 00:18:12,560 Speaker 1: revenue generated, at least domestically. I think in other countries 336 00:18:12,600 --> 00:18:16,119 Speaker 1: were gambling is much more a commonplace, you're gonna have 337 00:18:16,280 --> 00:18:20,240 Speaker 1: to understand that. Uh. It's a huge part going forward. 338 00:18:20,280 --> 00:18:22,679 Speaker 1: And I think the systems that are going to allow 339 00:18:22,960 --> 00:18:28,240 Speaker 1: easy gambling are going to increase. In Australia, a lot 340 00:18:28,240 --> 00:18:31,679 Speaker 1: of people have apps um and they app knows what 341 00:18:31,840 --> 00:18:34,880 Speaker 1: sport you like, they know you're betting tendencies. They make 342 00:18:34,920 --> 00:18:37,040 Speaker 1: it easy for you to put a fifty cent bet 343 00:18:37,040 --> 00:18:40,000 Speaker 1: on the next cricket ball, um, you know, on the 344 00:18:40,040 --> 00:18:43,360 Speaker 1: next shot, on the next goal. Uh. And and you've 345 00:18:43,400 --> 00:18:46,080 Speaker 1: got a lot of people around the world that really 346 00:18:46,160 --> 00:18:50,280 Speaker 1: love gambling on sport, and so as it relates to China. 347 00:18:50,920 --> 00:18:53,439 Speaker 1: Not enough of an expert to know the tendency to 348 00:18:53,480 --> 00:18:57,120 Speaker 1: gamble in China, but I have to imagine it's there. Uh, 349 00:18:57,160 --> 00:19:00,000 Speaker 1: and the NBA is probably hoping to get a piece, 350 00:19:00,080 --> 00:19:04,640 Speaker 1: so that action relative to Chinese gambling. Mr Burton Lebron 351 00:19:04,800 --> 00:19:07,880 Speaker 1: James seemed to have stepped in it a little bit. Uh, 352 00:19:07,960 --> 00:19:12,359 Speaker 1: pretty much. His comments were, well, Daryl was misinformed, you 353 00:19:12,400 --> 00:19:14,200 Speaker 1: know that that's where it came. There was a lot 354 00:19:14,200 --> 00:19:18,720 Speaker 1: of backlash on on Lebron, who widely considered a social 355 00:19:18,800 --> 00:19:21,520 Speaker 1: justice warrior but didn't seem to take a stand on this. 356 00:19:22,440 --> 00:19:25,160 Speaker 1: Is there blowback for Lebron? Did he handle it well? 357 00:19:26,000 --> 00:19:27,920 Speaker 1: I don't know if he handled it well, but I'm 358 00:19:27,960 --> 00:19:31,000 Speaker 1: not expecting there to be blowback. I mean, I think, uh, 359 00:19:31,200 --> 00:19:34,399 Speaker 1: you know, the famous cliche on people like Michael Jordan 360 00:19:34,480 --> 00:19:37,080 Speaker 1: and Lebron is that they transcend the game. They're bigger 361 00:19:37,119 --> 00:19:40,359 Speaker 1: than the game. And uh, I think these things, you know, 362 00:19:40,480 --> 00:19:43,919 Speaker 1: flare up briefly and are relatively forgotten. I turned on 363 00:19:44,240 --> 00:19:47,520 Speaker 1: ESPN dot com this morning and he made a no 364 00:19:47,680 --> 00:19:50,440 Speaker 1: look pass and it was the lead story I think 365 00:19:50,480 --> 00:19:53,800 Speaker 1: on ESPN this morning. There was nothing about you know, 366 00:19:53,920 --> 00:19:57,680 Speaker 1: his political positioning or social activism. It was he had 367 00:19:57,720 --> 00:20:00,000 Speaker 1: gone to the rack and and at the last minut 368 00:20:00,040 --> 00:20:02,720 Speaker 1: it had thrown this no look pass behind his back 369 00:20:03,040 --> 00:20:07,720 Speaker 1: and it was a good pass. You know, the three 370 00:20:07,760 --> 00:20:11,439 Speaker 1: and everybody's happy and it's preseason, so you know, I 371 00:20:11,440 --> 00:20:14,679 Speaker 1: think Lebron gets attacked if he's not a social activist. 372 00:20:14,720 --> 00:20:16,919 Speaker 1: He's going to get attacked if and he knows this, 373 00:20:17,040 --> 00:20:20,280 Speaker 1: and Maverick Carter, his staff knows it. Um that if 374 00:20:20,320 --> 00:20:23,600 Speaker 1: he says anything, there's gonna be someone who's offended. And 375 00:20:23,720 --> 00:20:26,480 Speaker 1: uh so, I think he felt he needed probably to 376 00:20:26,520 --> 00:20:30,320 Speaker 1: protect his business interests in China. UM that if he 377 00:20:30,440 --> 00:20:35,359 Speaker 1: sat silently, Um, he would lose a form of face 378 00:20:35,480 --> 00:20:38,200 Speaker 1: or he would lose cash with an audience that's very 379 00:20:38,240 --> 00:20:41,560 Speaker 1: important to him. Do you think Lebron in the future, 380 00:20:42,160 --> 00:20:45,000 Speaker 1: before he goes to China or teams in general, let's 381 00:20:45,000 --> 00:20:47,320 Speaker 1: say the next team that goes to China, do you 382 00:20:47,400 --> 00:20:51,240 Speaker 1: sit with someone prior to I know they I mean, 383 00:20:51,320 --> 00:20:53,760 Speaker 1: these teams generally have some talks. NBA executives get it 384 00:20:53,800 --> 00:20:56,080 Speaker 1: when they travel. But this is gonna have to be 385 00:20:56,200 --> 00:20:59,119 Speaker 1: hammered home. Things you cannot do. What are the protocols, 386 00:20:59,400 --> 00:21:02,320 Speaker 1: what might be considered an insult somewhere or not here. 387 00:21:02,600 --> 00:21:04,399 Speaker 1: You just sort of maybe need to go go to 388 00:21:04,400 --> 00:21:07,199 Speaker 1: school before you take these trips. You know. I'm a 389 00:21:07,240 --> 00:21:10,760 Speaker 1: former league commissioner down in Australia and there were things 390 00:21:10,800 --> 00:21:13,560 Speaker 1: that I would talk to the players about, but never 391 00:21:13,600 --> 00:21:16,480 Speaker 1: about what they were going to say. If they are 392 00:21:16,560 --> 00:21:20,640 Speaker 1: employees of the teams they work for, and uh, you 393 00:21:20,640 --> 00:21:23,160 Speaker 1: you don't want to get into telling them how to dress. 394 00:21:23,280 --> 00:21:26,280 Speaker 1: David Stern went through that, Uh, telling them what to 395 00:21:26,359 --> 00:21:28,840 Speaker 1: say or what not to say. Uh. You have to 396 00:21:28,880 --> 00:21:31,399 Speaker 1: be concerned about their health and well being, and you 397 00:21:31,440 --> 00:21:34,520 Speaker 1: have to be concerned about whether they're bringing the game 398 00:21:34,520 --> 00:21:38,080 Speaker 1: into disrepute. I don't think Adam Silver is trying to 399 00:21:38,119 --> 00:21:40,560 Speaker 1: call up Lebron and say, hey, you know, if you 400 00:21:40,680 --> 00:21:44,600 Speaker 1: fire back on Daryl Morey, that brings the game into disrepute. 401 00:21:44,680 --> 00:21:47,000 Speaker 1: He may think it, but I don't think he says 402 00:21:47,040 --> 00:21:50,439 Speaker 1: it because I think he's got to ultimately swing around 403 00:21:50,440 --> 00:21:52,840 Speaker 1: to the other side that Lebron is entitled to his 404 00:21:52,920 --> 00:21:56,440 Speaker 1: opinions just as Daryl was. Uh, and we can't now 405 00:21:56,520 --> 00:21:58,960 Speaker 1: have the media pick aside and say, well, Darrel was 406 00:21:59,000 --> 00:22:02,240 Speaker 1: wrong and Lebron is write or vice versa. It was 407 00:22:02,359 --> 00:22:05,080 Speaker 1: much easier it' twenty years ago to contain something like 408 00:22:05,119 --> 00:22:07,919 Speaker 1: this because simply you didn't have Twitter. Uh, if someone 409 00:22:08,000 --> 00:22:10,879 Speaker 1: made a comment, they made it in the locker room, 410 00:22:11,000 --> 00:22:13,720 Speaker 1: or they made it during a press conference. Now, with 411 00:22:13,760 --> 00:22:17,919 Speaker 1: Twitter and social media, everybody has a voice. Yeah, we 412 00:22:17,960 --> 00:22:20,879 Speaker 1: knew that. I mean, Shack was great. I mean it 413 00:22:21,040 --> 00:22:23,439 Speaker 1: kind of breaking that barrier. I mean I remember one 414 00:22:23,480 --> 00:22:25,920 Speaker 1: of the famous tweets when Twitter had just come out, 415 00:22:25,960 --> 00:22:28,200 Speaker 1: and like Shack said, Hey, I just finished taking a 416 00:22:28,240 --> 00:22:31,119 Speaker 1: shower and I'm gonna go get a cheeseburger. And and 417 00:22:31,359 --> 00:22:33,480 Speaker 1: you know, some part of the world thought the world 418 00:22:33,560 --> 00:22:36,119 Speaker 1: was ending because now we could follow Shack on a 419 00:22:36,160 --> 00:22:38,800 Speaker 1: minute by minute basis. Remember when David Stern wanted to 420 00:22:38,800 --> 00:22:41,320 Speaker 1: put cameras in the locker room at halftime, and there 421 00:22:41,359 --> 00:22:46,200 Speaker 1: was like this explosion of whoa, what about privacy? I mean, 422 00:22:46,680 --> 00:22:48,720 Speaker 1: we've come quite a long way. And now we've got 423 00:22:48,800 --> 00:22:51,919 Speaker 1: mics in the huddles and the the umpires are miked, 424 00:22:51,920 --> 00:22:55,000 Speaker 1: and I mean we've been you know, we're taking the fan. 425 00:22:55,359 --> 00:22:57,360 Speaker 1: They want to go into the locker room, they want 426 00:22:57,359 --> 00:22:59,080 Speaker 1: to go out onto the field. And I think if 427 00:22:59,119 --> 00:23:03,720 Speaker 1: you look at augmented reality, virtual reality in the future. Uh, 428 00:23:03,760 --> 00:23:05,159 Speaker 1: you know, the fan is going to want to be 429 00:23:05,200 --> 00:23:07,920 Speaker 1: in the huddle with Tom Brady and I think you 430 00:23:08,040 --> 00:23:10,560 Speaker 1: we'll see that before too long, because there will be 431 00:23:10,640 --> 00:23:14,080 Speaker 1: cameras mounted in the helmets. Rick, I want to shift 432 00:23:14,080 --> 00:23:16,120 Speaker 1: gears a little bit real quick and talk about the Olympics, 433 00:23:16,119 --> 00:23:18,399 Speaker 1: something that you know obviously a lot about. We talked 434 00:23:18,400 --> 00:23:21,320 Speaker 1: on this podcast last week about some changes that the 435 00:23:21,400 --> 00:23:25,960 Speaker 1: United States Olympic Committee had recently made about marketing rules 436 00:23:25,960 --> 00:23:30,919 Speaker 1: and marketing restrictions around the Games, essentially loosening the restrictions 437 00:23:30,920 --> 00:23:33,960 Speaker 1: for companies that are not official partners of either the 438 00:23:34,000 --> 00:23:36,640 Speaker 1: IOC or the U s O p C. How big 439 00:23:36,640 --> 00:23:39,159 Speaker 1: a deal is that? I mean you you ran partnerships 440 00:23:39,160 --> 00:23:41,159 Speaker 1: for the U s o C, for for the for 441 00:23:41,200 --> 00:23:43,600 Speaker 1: the Beijing Games. How big a deal are these changes 442 00:23:43,640 --> 00:23:46,399 Speaker 1: that we're seeing heading into next year. Well, first, I 443 00:23:46,400 --> 00:23:48,560 Speaker 1: want to thank you for giving that small shout out 444 00:23:48,560 --> 00:23:50,680 Speaker 1: to the Paralympic I knew you were going to say 445 00:23:50,680 --> 00:23:53,800 Speaker 1: the p I knew it, USO PC and and and 446 00:23:53,840 --> 00:23:57,800 Speaker 1: really a shout out to the para athletes and the Paralympics. 447 00:23:57,800 --> 00:23:59,800 Speaker 1: That's why we have Novie Williams with the underscores the 448 00:24:00,000 --> 00:24:03,840 Speaker 1: engine detail. Yeah, and so props there um. Listen. I 449 00:24:03,840 --> 00:24:07,040 Speaker 1: think it's it's significant because a lot of people have 450 00:24:07,160 --> 00:24:09,560 Speaker 1: wanted to do more and and the real challenge for 451 00:24:09,600 --> 00:24:12,600 Speaker 1: the Olympic movement is we really only see it every 452 00:24:12,640 --> 00:24:15,480 Speaker 1: two years, and there's a pretty big gap between how 453 00:24:15,480 --> 00:24:18,560 Speaker 1: big the Winter Games are in the Summer Games. The 454 00:24:18,560 --> 00:24:21,639 Speaker 1: Summer Games are much bigger. Um. So a lot of 455 00:24:21,640 --> 00:24:24,880 Speaker 1: times the Olympic Movement seems to go off the radar 456 00:24:25,080 --> 00:24:27,320 Speaker 1: for an extended period of time and then it will 457 00:24:27,359 --> 00:24:30,040 Speaker 1: pop back up for seventeen days in August and then 458 00:24:30,119 --> 00:24:33,440 Speaker 1: drop back off again for two years. If you want 459 00:24:33,520 --> 00:24:36,840 Speaker 1: partners involved, you've got to probably have a larger pool 460 00:24:36,920 --> 00:24:39,280 Speaker 1: of them that you can work with, and you've got 461 00:24:39,280 --> 00:24:41,800 Speaker 1: to give them more access for them to keep the 462 00:24:41,840 --> 00:24:45,080 Speaker 1: games front and center. And I think the U s 463 00:24:45,080 --> 00:24:48,920 Speaker 1: o p C and the IOC understand that. Listen. It's 464 00:24:48,960 --> 00:24:52,119 Speaker 1: a tricky field, you know, filled with land mines, and 465 00:24:52,160 --> 00:24:55,199 Speaker 1: that's probably a bad metaphor, but I think it's a 466 00:24:55,240 --> 00:24:57,760 Speaker 1: good thing. And I think Sarah from the U s 467 00:24:57,760 --> 00:24:59,960 Speaker 1: O PC is doing a great job of trying to 468 00:25:00,080 --> 00:25:03,920 Speaker 1: can temporize um. You know that organization as well. As 469 00:25:03,920 --> 00:25:07,359 Speaker 1: the IOC. Rick Burton, the former CMO of the U 470 00:25:07,480 --> 00:25:11,040 Speaker 1: S o C and professor at Syracuse, thank you so much, 471 00:25:11,119 --> 00:25:13,480 Speaker 1: serve for talking with us guys. It's been great being 472 00:25:13,520 --> 00:25:16,480 Speaker 1: with you, and keep doing it. I love Rick's answer 473 00:25:16,520 --> 00:25:19,560 Speaker 1: when he was talking about does the NBA need China 474 00:25:19,680 --> 00:25:23,240 Speaker 1: or does China need the NBA, because you asked the questions, well, yeah, 475 00:25:23,280 --> 00:25:27,760 Speaker 1: that's yourself on the back, Well thank you. Oh but 476 00:25:27,960 --> 00:25:31,840 Speaker 1: it's an interesting paradox, and and he said it's like, look, okay, 477 00:25:31,840 --> 00:25:35,439 Speaker 1: the diplomatic answer is can't we all get along? But 478 00:25:35,760 --> 00:25:39,359 Speaker 1: the bottom line is Jonathan started its own league if 479 00:25:39,400 --> 00:25:42,840 Speaker 1: it wanted to, which has to make the NBA a 480 00:25:42,840 --> 00:25:45,800 Speaker 1: little worried. Well, what I really love about Rick is 481 00:25:45,960 --> 00:25:49,400 Speaker 1: he's worn so many hats. Like he doesn't just work 482 00:25:49,400 --> 00:25:51,080 Speaker 1: in a league at some point, but he was the 483 00:25:51,080 --> 00:25:54,280 Speaker 1: commissioner of the Australian Basketball League. He has been a 484 00:25:54,320 --> 00:25:57,760 Speaker 1: marketer for the U S o C. So he understands 485 00:25:57,800 --> 00:26:00,919 Speaker 1: the company perspective as well as the perspective. A lot 486 00:26:00,960 --> 00:26:02,440 Speaker 1: of times you get people who have sort of taken 487 00:26:02,480 --> 00:26:05,119 Speaker 1: one track in this industry and they know that track. 488 00:26:05,560 --> 00:26:08,720 Speaker 1: Here you get a nice three sixty view from someone 489 00:26:08,800 --> 00:26:11,760 Speaker 1: who is now imparting that wisdom on the folks who 490 00:26:11,760 --> 00:26:14,479 Speaker 1: will shape the industry. That is why I love talking 491 00:26:14,520 --> 00:26:16,840 Speaker 1: to one Rick Burton. Yeah, and and and and one 492 00:26:16,880 --> 00:26:19,800 Speaker 1: more quick takeaway regarding the Olympics. You know, he, you know, 493 00:26:19,880 --> 00:26:22,240 Speaker 1: ran partnerships for the U S O PC for two 494 00:26:22,280 --> 00:26:24,359 Speaker 1: thousand eight games, you know, so he knows this world 495 00:26:24,440 --> 00:26:27,400 Speaker 1: very well. I'm very curious about what these new changes happen. 496 00:26:27,480 --> 00:26:29,800 Speaker 1: I don't think it's it's it's a coincidence. But you know, 497 00:26:29,840 --> 00:26:32,199 Speaker 1: we're talking about the NBA and China, right, which is 498 00:26:32,200 --> 00:26:35,760 Speaker 1: a story about big, big money sponsors who are kind 499 00:26:35,760 --> 00:26:39,040 Speaker 1: of dictating policy. And then we're also talking about the 500 00:26:39,040 --> 00:26:42,520 Speaker 1: Olympic changes, which are about much smaller companies that are 501 00:26:42,520 --> 00:26:46,200 Speaker 1: getting their way kind of against the will of the biggest, 502 00:26:46,320 --> 00:26:50,400 Speaker 1: richest corporate backers of the Olympic movement. So very interesting 503 00:26:50,440 --> 00:26:52,440 Speaker 1: heading into the Tokyo Games next year to see how 504 00:26:52,480 --> 00:26:55,560 Speaker 1: different the Olympics look like from a marketing perspective, and 505 00:26:55,640 --> 00:26:57,760 Speaker 1: if Rick is right that, you know, even though they're 506 00:26:58,080 --> 00:27:00,520 Speaker 1: upset about some of the changes, that the big money, 507 00:27:00,760 --> 00:27:03,399 Speaker 1: the big ticket sponsors aren't going to walk away or 508 00:27:03,440 --> 00:27:05,880 Speaker 1: reduce their dollars in the wake of the or else 509 00:27:05,960 --> 00:27:10,600 Speaker 1: to go. Yeah, because that's not It feels better to 510 00:27:10,640 --> 00:27:12,280 Speaker 1: be a number one than number five. I'll wear a 511 00:27:12,359 --> 00:27:14,080 Speaker 1: number because of Mike. We have a chance to go 512 00:27:14,119 --> 00:27:15,960 Speaker 1: for three in a row. Kids. Numbers are a good time, 513 00:27:16,000 --> 00:27:18,080 Speaker 1: and let's first started wearing the number. I would just 514 00:27:18,119 --> 00:27:21,720 Speaker 1: have the and Floomberg business of sports. The number of 515 00:27:21,760 --> 00:27:24,800 Speaker 1: the week, number of the week. Two numbers, which is easy, 516 00:27:25,480 --> 00:27:31,840 Speaker 1: but every weekend it never comes in the way. But then, 517 00:27:31,880 --> 00:27:34,960 Speaker 1: but the question that's going to follow is your expertise? 518 00:27:35,240 --> 00:27:40,840 Speaker 1: Oh and sixteen zero and sixteen the record that the 519 00:27:41,040 --> 00:27:43,320 Speaker 1: Dolphins are going to have. That's just what I was 520 00:27:43,320 --> 00:27:47,359 Speaker 1: gonna ask. Will they Will they be winless this season? 521 00:27:48,680 --> 00:27:51,320 Speaker 1: I have no idea. But do they play the Jets again? Yes, 522 00:27:51,320 --> 00:27:54,280 Speaker 1: of course they do, right twice. They're not going to 523 00:27:54,359 --> 00:28:00,280 Speaker 1: be certain. It certainly seems unlikely. I mean you would 524 00:28:00,280 --> 00:28:02,760 Speaker 1: think that, you know, any given Sunday is is a trope, 525 00:28:02,840 --> 00:28:04,960 Speaker 1: But you know, there's not. It doesn't feel like there's 526 00:28:05,000 --> 00:28:09,000 Speaker 1: that much difference between the Jets and maybe the next They'lphins. 527 00:28:09,080 --> 00:28:11,160 Speaker 1: They'll figure out. They'll get it done. To other teams 528 00:28:11,359 --> 00:28:15,320 Speaker 1: that were winless, the Detroit Lions and of course fairly 529 00:28:15,359 --> 00:28:21,119 Speaker 1: recently the Cleveland brown Oh in sixteen. Didn't the Buccaneers 530 00:28:21,119 --> 00:28:22,840 Speaker 1: do it at some point? Yes, they did too, write 531 00:28:22,960 --> 00:28:25,000 Speaker 1: but that but that was a fourteen You a good 532 00:28:25,000 --> 00:28:26,720 Speaker 1: golf number of the week. I thought we were going for. 533 00:28:26,880 --> 00:28:29,520 Speaker 1: You went off script. I'm sorry, she's not like sixty 534 00:28:29,800 --> 00:28:33,840 Speaker 1: sixty eight stroke penalty with the penalty? Do we not 535 00:28:33,920 --> 00:28:38,800 Speaker 1: talk about that? You just did? And then there's a 536 00:28:38,880 --> 00:28:40,880 Speaker 1: rule that you can't punish your caddies behind you. What 537 00:28:40,960 --> 00:28:43,280 Speaker 1: I think it's a new rule and she was unaware 538 00:28:43,280 --> 00:28:45,240 Speaker 1: of it. She was away from the game. Cash she 539 00:28:45,280 --> 00:28:47,680 Speaker 1: needed a two stroke penalty for every every time she 540 00:28:47,760 --> 00:28:51,520 Speaker 1: hit turnament the first round and half she had like 541 00:28:51,600 --> 00:28:56,640 Speaker 1: sixty something strokes and penalty stroke. Yeah, that's your number 542 00:28:56,640 --> 00:29:01,920 Speaker 1: of the ways you have been listening to Bloomberg Business 543 00:29:02,000 --> 00:29:04,960 Speaker 1: of Sports. We're here teaching every week at the same time, 544 00:29:04,960 --> 00:29:07,480 Speaker 1: plus online wherever you get your podcast. You can catch 545 00:29:07,560 --> 00:29:10,880 Speaker 1: those Mondays, Wednesdays and Thursdays. Michael bar on Twitter at 546 00:29:10,920 --> 00:29:14,560 Speaker 1: Big Bar Sports. I'm Evan Novie Williams at Novie Underscore Williams, 547 00:29:14,560 --> 00:29:16,360 Speaker 1: and I'm Scott sush Nick. You can follow me on 548 00:29:16,400 --> 00:29:19,200 Speaker 1: Twitter at sash Nick Thank you very much for joining us. 549 00:29:19,280 --> 00:29:21,440 Speaker 1: Please tune in next week when we speak with the 550 00:29:21,560 --> 00:29:26,080 Speaker 1: gregarious Sal galat Yoto, founder of galat Yoto Sports Partner's 551 00:29:26,120 --> 00:29:29,960 Speaker 1: got an interesting idea with a Major League Baseball fund. 552 00:29:30,120 --> 00:29:31,600 Speaker 1: I don't think you can talk about it in the law, 553 00:29:31,640 --> 00:29:35,280 Speaker 1: as you say, well, we'll ask him anyway. You're listening 554 00:29:35,320 --> 00:29:38,760 Speaker 1: to Bloomberg Business of Sports brand Bloomberg Radio around the world.