1 00:00:01,320 --> 00:00:05,920 Speaker 1: We're in the positive behavior changing business and that's hard, 2 00:00:06,320 --> 00:00:09,559 Speaker 1: and we need this product to be with our coaches 3 00:00:09,560 --> 00:00:12,840 Speaker 1: and members everywhere they go, frankly, in order to do 4 00:00:13,080 --> 00:00:16,280 Speaker 1: a good job with that. So in addition to their 5 00:00:16,360 --> 00:00:19,759 Speaker 1: wearable devices which are collecting data, we need to be 6 00:00:19,880 --> 00:00:23,520 Speaker 1: there with them as well. So the more reliable, the 7 00:00:23,600 --> 00:00:28,400 Speaker 1: faster these devices can collect and transmit data, the better 8 00:00:28,480 --> 00:00:31,319 Speaker 1: that we can be at those kind of motivational and 9 00:00:31,480 --> 00:00:39,440 Speaker 1: behavior changing experiences. Welcome to the restless Ones. I'm Jonathan Strickland. 10 00:00:39,800 --> 00:00:43,280 Speaker 1: I've spent more than a decade really learning about technology, 11 00:00:43,680 --> 00:00:47,480 Speaker 1: what makes it tick, and then describing and explaining that 12 00:00:47,560 --> 00:00:50,519 Speaker 1: to my audience. But it's the conversations with the world's 13 00:00:50,560 --> 00:00:55,040 Speaker 1: most unconventional thinkers, the leaders at the intersection of technology 14 00:00:55,080 --> 00:00:59,040 Speaker 1: and business, that fascinate me the most. In partnership with 15 00:00:59,080 --> 00:01:01,800 Speaker 1: T Mobile for Business US, I explore the unique set 16 00:01:01,800 --> 00:01:04,040 Speaker 1: of challenges that see I O S and C t 17 00:01:04,240 --> 00:01:08,000 Speaker 1: o S face from advancements in cloud and edge computing, 18 00:01:08,400 --> 00:01:12,120 Speaker 1: software as a service, Internet of Things, and of course 19 00:01:12,400 --> 00:01:16,080 Speaker 1: five G. We are often left wondering how the leading 20 00:01:16,160 --> 00:01:24,319 Speaker 1: minds and business continue to thrive. Let's find out. Our 21 00:01:24,440 --> 00:01:28,880 Speaker 1: guest today is a Vette Pasqual, chief Technology Officer of Exos. 22 00:01:29,680 --> 00:01:33,920 Speaker 1: Exos calls itself the human Performance company, and it focuses 23 00:01:33,959 --> 00:01:38,039 Speaker 1: on delivering products for athletes, coaches, and other customers to 24 00:01:38,160 --> 00:01:41,959 Speaker 1: maximize their results when they seek to improve their health, fitness, 25 00:01:42,040 --> 00:01:46,360 Speaker 1: and athletic performance. The company uses data to refine approaches, 26 00:01:46,640 --> 00:01:49,920 Speaker 1: correct mistakes, and give customers the boost they need to 27 00:01:50,000 --> 00:01:54,120 Speaker 1: achieve their goals, even if those goals involved reaching Olympic 28 00:01:54,320 --> 00:01:58,880 Speaker 1: level expertise. A VET joined as exos is Chief Technology 29 00:01:58,960 --> 00:02:02,640 Speaker 1: Officer in twenty twenty. You might think joining a company 30 00:02:02,720 --> 00:02:07,200 Speaker 1: focused on fitness and performance during a pandemic would be challenging. 31 00:02:08,000 --> 00:02:10,880 Speaker 1: You'd be right, but a VET is not the type 32 00:02:10,919 --> 00:02:13,880 Speaker 1: to shy away from a challenge. She meets them eagerly. 33 00:02:14,360 --> 00:02:17,040 Speaker 1: We sat down to talk about her background and perspective 34 00:02:17,040 --> 00:02:21,760 Speaker 1: on Tech Vet. Thank you so much for joining us 35 00:02:21,840 --> 00:02:24,560 Speaker 1: on The Restless Ones. It's truly a pleasure to have 36 00:02:24,680 --> 00:02:28,160 Speaker 1: you as a guest on the show. Thank you so much, Donathan, 37 00:02:28,160 --> 00:02:31,560 Speaker 1: I'm excited to chat with you. Well, one thing I 38 00:02:31,639 --> 00:02:33,639 Speaker 1: love to do at the very top is just get 39 00:02:33,680 --> 00:02:36,679 Speaker 1: a little more background on the people I'm speaking with, 40 00:02:36,760 --> 00:02:40,760 Speaker 1: kind of understand where they're coming from. Their perspectives on things. 41 00:02:41,200 --> 00:02:43,960 Speaker 1: And I love to start off by just asking, how 42 00:02:43,960 --> 00:02:48,240 Speaker 1: did you first get interested in technology and then in 43 00:02:48,400 --> 00:02:52,440 Speaker 1: software in particular. Yeah. Yes, Other than being a kid 44 00:02:52,520 --> 00:02:55,639 Speaker 1: and writing some basic programs in my dork camp that 45 00:02:55,720 --> 00:02:58,440 Speaker 1: I went to for many many summers, which I loved, 46 00:02:58,520 --> 00:03:00,720 Speaker 1: the first real thing I did was learned how to 47 00:03:00,760 --> 00:03:04,080 Speaker 1: build websites in my college dorm room, and I just 48 00:03:04,120 --> 00:03:06,440 Speaker 1: really fell in love and really got obsessed with the 49 00:03:06,880 --> 00:03:10,240 Speaker 1: ability to just make things that anyone anywhere could see. 50 00:03:10,480 --> 00:03:13,720 Speaker 1: Way back then, in in the mid nineties, it was 51 00:03:13,800 --> 00:03:17,400 Speaker 1: really new on that fast feedback loop between hitting save 52 00:03:17,480 --> 00:03:19,520 Speaker 1: when I wrote some code and seeing the thing I 53 00:03:19,560 --> 00:03:21,920 Speaker 1: made live and my friends being able to see it. It 54 00:03:21,840 --> 00:03:24,200 Speaker 1: It was felt like magic at the time. So that's 55 00:03:24,240 --> 00:03:26,200 Speaker 1: why I first got into it and fell in love 56 00:03:26,320 --> 00:03:28,720 Speaker 1: with that feeling. So so this is like the good 57 00:03:28,720 --> 00:03:31,359 Speaker 1: old days where you would be typing up an HTML 58 00:03:31,960 --> 00:03:34,440 Speaker 1: markup language and a text editor and then you would 59 00:03:34,480 --> 00:03:36,560 Speaker 1: save it and upload it to a server and then 60 00:03:36,640 --> 00:03:39,560 Speaker 1: open up the browser. Yeah, and and and you viewed 61 00:03:39,560 --> 00:03:42,640 Speaker 1: a Netscape navigator, right, So that was that was the 62 00:03:42,680 --> 00:03:45,400 Speaker 1: good old days for sure. And now I'm dating myself, 63 00:03:45,440 --> 00:03:48,880 Speaker 1: but that's that's totally okay, Well when did you When 64 00:03:48,880 --> 00:03:51,800 Speaker 1: did you decide to actually pursue tech as a career, 65 00:03:51,960 --> 00:03:55,760 Speaker 1: and what was your experience like doing that. I was 66 00:03:55,760 --> 00:03:58,040 Speaker 1: actually pre med in college. Even though I loved to 67 00:03:58,040 --> 00:04:00,640 Speaker 1: build websites in my dorm room, I had a couple 68 00:04:00,640 --> 00:04:03,360 Speaker 1: of part time jobs that I actually got paid to 69 00:04:03,640 --> 00:04:07,320 Speaker 1: build websites and do desktop support during college and and 70 00:04:07,400 --> 00:04:09,240 Speaker 1: loved it. But I was premed and took the m 71 00:04:09,280 --> 00:04:12,960 Speaker 1: casts and loved science. I took a year off and 72 00:04:13,120 --> 00:04:15,680 Speaker 1: I talked my way into a job as a software 73 00:04:15,720 --> 00:04:21,520 Speaker 1: consultant in and I was doing y two K testing 74 00:04:21,640 --> 00:04:25,760 Speaker 1: for Ernst and Young's payroll and HR system. But I 75 00:04:25,800 --> 00:04:28,279 Speaker 1: loved it, you know. I I loved writing code, I 76 00:04:28,320 --> 00:04:31,599 Speaker 1: loved collaborating with folks. I love seeing my work out there. 77 00:04:31,640 --> 00:04:34,440 Speaker 1: And I did that for about a year and I 78 00:04:34,480 --> 00:04:36,520 Speaker 1: loved it so much I kind of never looked back. 79 00:04:36,560 --> 00:04:39,559 Speaker 1: And I decided not to go to med school after 80 00:04:39,640 --> 00:04:41,560 Speaker 1: taking that year off. I took, you know, I took 81 00:04:41,600 --> 00:04:44,000 Speaker 1: a life off, and I couldn't see myself kind of 82 00:04:44,040 --> 00:04:47,240 Speaker 1: going back to school and giving up the software side 83 00:04:47,240 --> 00:04:50,560 Speaker 1: of things. So that's how I got into it. That's incredible, 84 00:04:50,680 --> 00:04:54,359 Speaker 1: Like this love sort of began while you're going to 85 00:04:54,480 --> 00:04:56,479 Speaker 1: what you describe as a dork camp, but I like 86 00:04:56,560 --> 00:04:59,800 Speaker 1: to think of as camp awesome, and then and then 87 00:05:00,279 --> 00:05:06,279 Speaker 1: blossoming into continued interest in college and then turning into 88 00:05:06,320 --> 00:05:08,840 Speaker 1: a career. One other thing that I thought was interesting 89 00:05:08,880 --> 00:05:12,760 Speaker 1: is that your career really coincides with some major, major 90 00:05:13,000 --> 00:05:17,800 Speaker 1: transformational changes in technology in general. You and I come 91 00:05:17,839 --> 00:05:21,800 Speaker 1: from an era where the personal computer was just becoming 92 00:05:21,800 --> 00:05:25,119 Speaker 1: a thing as we were young, right, and we were 93 00:05:25,200 --> 00:05:28,880 Speaker 1: it was that desktop experience. Everything was local. We then 94 00:05:28,960 --> 00:05:31,480 Speaker 1: started seeing things like bbs S and the birth of 95 00:05:31,520 --> 00:05:34,039 Speaker 1: the Internet. But you've seen things like the rise of 96 00:05:34,120 --> 00:05:37,000 Speaker 1: software as a service, which was, I mean, a truly 97 00:05:37,680 --> 00:05:41,760 Speaker 1: disruptive idea that went from software is something that lives 98 00:05:41,760 --> 00:05:44,120 Speaker 1: on the machine in front of you to software is 99 00:05:44,160 --> 00:05:48,520 Speaker 1: something that now is an ongoing service provided. What changes 100 00:05:48,600 --> 00:05:52,520 Speaker 1: have you sort of observed as you've progressed through your career. 101 00:05:52,560 --> 00:05:54,560 Speaker 1: What do you think are some of the really big 102 00:05:54,600 --> 00:05:59,120 Speaker 1: tent pole things in tech. I'm still so surprised when 103 00:05:59,120 --> 00:06:02,880 Speaker 1: I look back any plus years and today how fast 104 00:06:03,240 --> 00:06:07,640 Speaker 1: everything can happen now, whether you're talking about fast learning, 105 00:06:07,839 --> 00:06:13,880 Speaker 1: fast iteration, fast releasing, the production right fast downloading data 106 00:06:13,960 --> 00:06:16,960 Speaker 1: to your phone fast, installing an app on your phone 107 00:06:17,080 --> 00:06:21,240 Speaker 1: over you know, over your phone's internet. Everything is just 108 00:06:21,400 --> 00:06:25,560 Speaker 1: so much faster, and it lets folks in my field 109 00:06:25,760 --> 00:06:29,000 Speaker 1: frankly just like build better and better and better things. 110 00:06:29,279 --> 00:06:33,000 Speaker 1: Being able to buy almost anything my team needs to 111 00:06:33,080 --> 00:06:36,880 Speaker 1: build our product is so different than twenties something years ago, 112 00:06:36,920 --> 00:06:39,640 Speaker 1: where you're literally writing code to do all that stuff, 113 00:06:39,680 --> 00:06:42,240 Speaker 1: and it's taking you six months just to get the 114 00:06:42,240 --> 00:06:47,320 Speaker 1: plumbing in place before you're actually building the customer experiences. 115 00:06:47,360 --> 00:06:50,640 Speaker 1: But you know, especially smaller teams, going from zero to 116 00:06:50,760 --> 00:06:52,880 Speaker 1: one that I've done a little bit recently, but when 117 00:06:52,880 --> 00:06:56,040 Speaker 1: I was the CTO meet up, you know, even even 118 00:06:56,080 --> 00:06:59,760 Speaker 1: going from five to fifty million members. When I was there, 119 00:06:59,760 --> 00:07:03,360 Speaker 1: it was essentially the same thing. Being able to buy 120 00:07:03,520 --> 00:07:06,760 Speaker 1: most of that plumbing. Buying features too that you want 121 00:07:06,760 --> 00:07:09,720 Speaker 1: to ship to your customers has been you know, just 122 00:07:09,760 --> 00:07:14,280 Speaker 1: so amazing. Almost everything is commoditized now, even building features 123 00:07:14,360 --> 00:07:17,400 Speaker 1: that are standard like logging or chat or really any 124 00:07:17,440 --> 00:07:19,720 Speaker 1: features you want to cobble together to create a great 125 00:07:19,760 --> 00:07:23,320 Speaker 1: customer experience. And then the awesome part is you can 126 00:07:23,360 --> 00:07:25,400 Speaker 1: do that really fast, but then you can refine it, 127 00:07:25,880 --> 00:07:28,280 Speaker 1: you launch, you get data right away, you can iterate 128 00:07:28,360 --> 00:07:30,720 Speaker 1: that day, and you know, you can launch multiple times 129 00:07:30,720 --> 00:07:33,760 Speaker 1: a day to production and just make things better over time. 130 00:07:33,840 --> 00:07:36,960 Speaker 1: So I'm just at so grateful in and off of 131 00:07:37,760 --> 00:07:40,920 Speaker 1: how quickly every part of the product development process can 132 00:07:40,960 --> 00:07:43,880 Speaker 1: happen these days. And it's wild. You know, you and 133 00:07:43,920 --> 00:07:48,240 Speaker 1: I started our careers right when cloud computing was just 134 00:07:48,320 --> 00:07:52,120 Speaker 1: starting to become something that dominates the tech industry today. 135 00:07:53,000 --> 00:07:55,880 Speaker 1: And this idea of these bits and pieces that you 136 00:07:55,920 --> 00:08:00,600 Speaker 1: can take and use as parts of your foundation. It 137 00:08:00,640 --> 00:08:03,160 Speaker 1: really speaks to sort of the hacker ethos as well, 138 00:08:03,280 --> 00:08:07,040 Speaker 1: this idea of seeing how things work and then tweaking 139 00:08:07,080 --> 00:08:09,360 Speaker 1: them so that they work in a different way away 140 00:08:09,360 --> 00:08:12,160 Speaker 1: perhaps that wasn't necessarily intended at first, but then can 141 00:08:12,200 --> 00:08:15,040 Speaker 1: create something entirely new. Yeah, just just you know, being 142 00:08:15,080 --> 00:08:18,000 Speaker 1: able to take any of the technologies out there and 143 00:08:18,040 --> 00:08:21,920 Speaker 1: like you're saying, like tweak that customer experience in a 144 00:08:21,960 --> 00:08:26,120 Speaker 1: way that's different or just awesome, or that customers love 145 00:08:26,240 --> 00:08:30,000 Speaker 1: or drive value. Like that's what gets me most excited 146 00:08:30,040 --> 00:08:32,800 Speaker 1: these days, just figuring out like how can we make 147 00:08:32,840 --> 00:08:35,800 Speaker 1: customers feel great and feel like what they're doing is 148 00:08:35,880 --> 00:08:39,280 Speaker 1: helping their lives, Like really driving real human and rel 149 00:08:39,280 --> 00:08:43,079 Speaker 1: life value for them using technology and all those things 150 00:08:43,120 --> 00:08:47,240 Speaker 1: you can call together and tweak for sure. Well shifting 151 00:08:47,280 --> 00:08:50,880 Speaker 1: a little bit. When did you join Exos? Yeah, so 152 00:08:51,160 --> 00:08:53,640 Speaker 1: it seems like yesterday, but I joined last September. I 153 00:08:53,640 --> 00:08:55,719 Speaker 1: guess we've all been cooped up this year. So the 154 00:08:55,840 --> 00:08:59,640 Speaker 1: year has flown, but it's it's been almost a year now, 155 00:08:59,720 --> 00:09:02,560 Speaker 1: and it's it's been a great ride so far. And 156 00:09:02,600 --> 00:09:05,440 Speaker 1: I imagine that that must have been interesting too. I mean, 157 00:09:05,480 --> 00:09:08,800 Speaker 1: obviously was such a tumultuous year. What was it like 158 00:09:08,880 --> 00:09:12,200 Speaker 1: coming into an organization during a year like that? Was 159 00:09:12,400 --> 00:09:17,360 Speaker 1: that organization already in sort of a transformational period? Oh yeah, 160 00:09:17,520 --> 00:09:21,720 Speaker 1: so much right. So, for over twenty years, Exos has 161 00:09:21,760 --> 00:09:28,160 Speaker 1: been training everyone from elite athletes two employees at about 162 00:09:28,160 --> 00:09:31,480 Speaker 1: a quarter of the fortune on companies around the world. 163 00:09:31,520 --> 00:09:35,360 Speaker 1: We have hundreds of U corporate wellness and fitness centers 164 00:09:35,360 --> 00:09:38,160 Speaker 1: that we run, and none of those were open when 165 00:09:38,200 --> 00:09:41,280 Speaker 1: I joined in September of last year, or very few 166 00:09:41,320 --> 00:09:45,440 Speaker 1: of them. So I joined right as the company was 167 00:09:45,800 --> 00:09:49,160 Speaker 1: in both the middle of a transformation to make sure 168 00:09:49,240 --> 00:09:53,960 Speaker 1: that we could provide virtual coaching surfaces over technology, and 169 00:09:54,000 --> 00:09:57,720 Speaker 1: the team had had very quickly launched a couple of 170 00:09:57,920 --> 00:10:01,280 Speaker 1: products and two or three months as well as figuring 171 00:10:01,320 --> 00:10:04,200 Speaker 1: out how to navigate the waters of having to close 172 00:10:04,240 --> 00:10:07,720 Speaker 1: all of our physical facilities. We still had some folks 173 00:10:07,720 --> 00:10:12,040 Speaker 1: trickling in, but I've seen both closing down but also reopening. 174 00:10:12,080 --> 00:10:14,720 Speaker 1: This year has been a big year of reopening, and 175 00:10:15,120 --> 00:10:17,760 Speaker 1: a lot of our clients are reopening faster than we thought. 176 00:10:17,800 --> 00:10:19,880 Speaker 1: Some of them are reopening slower than they thought. It's 177 00:10:19,960 --> 00:10:24,319 Speaker 1: it's it's very specific to regions and and our clients workforces. 178 00:10:24,880 --> 00:10:27,839 Speaker 1: Our performance institutes have been going strong, you know, pretty 179 00:10:27,920 --> 00:10:32,280 Speaker 1: much all year. The elite athletes are all back. I've 180 00:10:32,400 --> 00:10:34,960 Speaker 1: been really fortunate, I think, to see a lot about 181 00:10:35,080 --> 00:10:38,560 Speaker 1: the business uncovered in the last year i've been here. Yeah, 182 00:10:38,600 --> 00:10:41,200 Speaker 1: it sounds that's more than being thrown into the deep end. 183 00:10:41,240 --> 00:10:44,120 Speaker 1: I mean, the adaptability and flexibility must have been like 184 00:10:44,960 --> 00:10:47,720 Speaker 1: top of the list of things that you needed to 185 00:10:47,720 --> 00:10:50,719 Speaker 1: have close at hand whenever dealing on just a day 186 00:10:50,720 --> 00:11:02,920 Speaker 1: to day basis definitely at T Mobile. For business, unconventional 187 00:11:02,960 --> 00:11:05,840 Speaker 1: thinking means we see things differently, so you can focus 188 00:11:05,880 --> 00:11:09,079 Speaker 1: on what matters most. Where some see another small town, 189 00:11:09,280 --> 00:11:12,240 Speaker 1: we see businesses in need of connectivity, so we built 190 00:11:12,240 --> 00:11:15,240 Speaker 1: the largest five G network to cover cities, towns, and 191 00:11:15,320 --> 00:11:18,120 Speaker 1: the most interstate miles in between. Where some see a 192 00:11:18,160 --> 00:11:20,679 Speaker 1: caller in a queue, we see an opportunity for our 193 00:11:20,720 --> 00:11:25,040 Speaker 1: experts to provide solutions without transfers. Where some see another 194 00:11:25,160 --> 00:11:28,760 Speaker 1: virtual meeting, we see five G enabling wireless real time 195 00:11:28,800 --> 00:11:32,800 Speaker 1: translations almost anywhere you do business. Our unique approach has 196 00:11:32,800 --> 00:11:35,280 Speaker 1: made us the leader in five G, number one in 197 00:11:35,320 --> 00:11:38,880 Speaker 1: customer satisfaction, and a partner who includes first class benefits 198 00:11:38,960 --> 00:11:41,680 Speaker 1: like five G and every plan so you get it 199 00:11:41,679 --> 00:11:45,720 Speaker 1: all without trade offs. Unconventional thinking is better for business. 200 00:11:45,920 --> 00:11:48,640 Speaker 1: T Mobile for Business Open Signal Awards T Mobile as 201 00:11:48,640 --> 00:11:51,000 Speaker 1: America's passes five G network USA five G User Experience 202 00:11:51,000 --> 00:11:53,520 Speaker 1: report you like one capable device required covers not available 203 00:11:53,520 --> 00:11:55,320 Speaker 1: in some areas. Some uses may require certain planner feature. 204 00:11:55,320 --> 00:11:57,920 Speaker 1: See mobile dot com. For JD Power Award information, visit 205 00:11:57,960 --> 00:12:05,920 Speaker 1: JD power dot com Slash Awards. Yeah, I hit it 206 00:12:05,960 --> 00:12:08,160 Speaker 1: off with a vet right away and wanted to learn 207 00:12:08,240 --> 00:12:11,199 Speaker 1: more about her views about the role of leadership and 208 00:12:11,440 --> 00:12:13,680 Speaker 1: what one should focus on in order to be a 209 00:12:13,720 --> 00:12:18,840 Speaker 1: successful and effective leader. And I'm really curious about how 210 00:12:19,040 --> 00:12:24,040 Speaker 1: your past experiences have shaped your leadership philosophy. Can you 211 00:12:24,720 --> 00:12:28,240 Speaker 1: sort of sum up how you you view the role 212 00:12:28,320 --> 00:12:32,520 Speaker 1: of leadership and your approach to it? Sure to be honest, 213 00:12:32,520 --> 00:12:35,800 Speaker 1: I hope we start by thinking about how much I've learned. 214 00:12:35,960 --> 00:12:38,480 Speaker 1: I've learned from so many people I've worked with. I've 215 00:12:38,559 --> 00:12:42,080 Speaker 1: learned from so many mistakes, some really big failures that 216 00:12:42,120 --> 00:12:45,959 Speaker 1: I've made. One of the values at Exos that's been 217 00:12:46,040 --> 00:12:49,439 Speaker 1: core for the last twenty years. We we call continuous improvement. 218 00:12:49,480 --> 00:12:52,720 Speaker 1: In the tech industry, it's often called growth mindset. You know, 219 00:12:52,840 --> 00:12:56,920 Speaker 1: Jeff Bezos famously talks about failing fast, and to me, 220 00:12:57,080 --> 00:13:00,120 Speaker 1: that's really just been a foundation of what motivates me 221 00:13:00,280 --> 00:13:04,319 Speaker 1: and gets me excited and the cultures that I want 222 00:13:04,320 --> 00:13:06,960 Speaker 1: to build. And I think, you know, that foundation really 223 00:13:07,000 --> 00:13:10,080 Speaker 1: sets the stage for so many other just kind of 224 00:13:10,120 --> 00:13:15,080 Speaker 1: positive team culture and practices. You know, eventually two products 225 00:13:15,160 --> 00:13:18,960 Speaker 1: that customers love. One of the practices is just constant generation, 226 00:13:19,160 --> 00:13:22,600 Speaker 1: like constantly going hard at learning what's not working and 227 00:13:22,600 --> 00:13:26,000 Speaker 1: trying to make things better and better, both small improvements, 228 00:13:26,040 --> 00:13:27,640 Speaker 1: but also that's you know, that's kind of how you 229 00:13:27,640 --> 00:13:30,960 Speaker 1: make the bigger leafs as well. So that really grounds 230 00:13:30,960 --> 00:13:34,600 Speaker 1: me from a leadership philosophy perspective, and I think you've 231 00:13:34,640 --> 00:13:37,280 Speaker 1: just touched on something that was going to ask about next. 232 00:13:37,320 --> 00:13:39,400 Speaker 1: But what do you think is the biggest challenge for 233 00:13:39,480 --> 00:13:42,719 Speaker 1: someone in your role? Yeah, I mean similar to how 234 00:13:42,760 --> 00:13:46,240 Speaker 1: I think, like real estate folks say location, location, location, Right, 235 00:13:46,400 --> 00:13:52,040 Speaker 1: I still come down fundamentally to communication, communication, communication, especially 236 00:13:52,120 --> 00:13:57,840 Speaker 1: communication across the other teams other functions. Really thinking of 237 00:13:57,880 --> 00:14:01,720 Speaker 1: my exact team as my first team, and the communication 238 00:14:01,840 --> 00:14:04,760 Speaker 1: and the understanding and the trust that needs to be 239 00:14:04,800 --> 00:14:09,000 Speaker 1: built there. When you have that the teams below you 240 00:14:09,160 --> 00:14:12,320 Speaker 1: can communicate well and function well. It's the only other 241 00:14:12,360 --> 00:14:15,480 Speaker 1: thing I mentioned about about skills. It's just I'm a 242 00:14:15,559 --> 00:14:18,319 Speaker 1: huge operator. I think it's really important to be able 243 00:14:18,320 --> 00:14:21,600 Speaker 1: to run an efficient operation and being able to focus 244 00:14:21,640 --> 00:14:25,000 Speaker 1: on both the like vision, strategy, communication, but also to 245 00:14:25,040 --> 00:14:28,240 Speaker 1: be able to execute and operate on that. Especially in 246 00:14:28,280 --> 00:14:30,920 Speaker 1: the tech world, you need both of those things. If 247 00:14:30,960 --> 00:14:33,960 Speaker 1: you don't do both, you might talk a great game 248 00:14:34,000 --> 00:14:37,320 Speaker 1: and not execute. And if you can only execute and 249 00:14:37,360 --> 00:14:40,880 Speaker 1: not inspire people and set vision and strategy, your long 250 00:14:41,000 --> 00:14:43,480 Speaker 1: term growth is really going to be hindered. So I'm 251 00:14:43,480 --> 00:14:46,400 Speaker 1: constantly just trying to get better in both those areas well. 252 00:14:46,440 --> 00:14:49,280 Speaker 1: It's nice to hear someone talk about long term growth too, 253 00:14:49,440 --> 00:14:54,320 Speaker 1: because frequently it's that next quarter or next financial year 254 00:14:54,400 --> 00:14:58,680 Speaker 1: that you're hearing about. Maybe you'll hear about someone do 255 00:14:58,760 --> 00:15:01,160 Speaker 1: a two year or three year and and obviously in 256 00:15:01,240 --> 00:15:03,520 Speaker 1: tech that can be challenging in any way because things 257 00:15:03,600 --> 00:15:06,680 Speaker 1: that landscape changes so quickly. But having this sort of 258 00:15:06,720 --> 00:15:11,240 Speaker 1: strategic vision from a business perspective is so so valuable 259 00:15:11,280 --> 00:15:14,040 Speaker 1: and so nice to hear because I'm sure a lot 260 00:15:14,080 --> 00:15:16,520 Speaker 1: of our listeners have had an experience of working with 261 00:15:16,560 --> 00:15:19,680 Speaker 1: an organization where there was this pervading sense that no 262 00:15:19,720 --> 00:15:23,280 Speaker 1: one really knows what's coming down the line, and it 263 00:15:23,400 --> 00:15:28,000 Speaker 1: just creates this sense of trepidation and anxiety, and it's 264 00:15:28,080 --> 00:15:31,720 Speaker 1: really hard to motivate people in that respect. I imagine 265 00:15:32,120 --> 00:15:34,800 Speaker 1: that a big challenge of being a CTO is developing 266 00:15:34,800 --> 00:15:38,520 Speaker 1: different communications styles so that you can communicate effectively with 267 00:15:38,600 --> 00:15:42,680 Speaker 1: different audiences. Definitely, I have to kind of switch on 268 00:15:42,840 --> 00:15:45,960 Speaker 1: the different sales modes, right and and not sales in 269 00:15:46,000 --> 00:15:48,800 Speaker 1: a bad way, but really just storytelling and kind of 270 00:15:49,280 --> 00:15:53,240 Speaker 1: authentically selling your vision and what you know and what 271 00:15:53,280 --> 00:15:56,040 Speaker 1: you've talked about with with other folks and providing the 272 00:15:56,080 --> 00:16:01,040 Speaker 1: information the context it's it's definitely different depending on the 273 00:16:01,520 --> 00:16:06,840 Speaker 1: group you're communicating with. For sure, Well, obviously communication the 274 00:16:06,880 --> 00:16:09,680 Speaker 1: top of the top of mind for your skill set. 275 00:16:09,800 --> 00:16:14,640 Speaker 1: But how do you identify potential leaders in organizations when 276 00:16:14,680 --> 00:16:18,920 Speaker 1: you're looking to bring in that next generation of leaders? 277 00:16:18,960 --> 00:16:23,000 Speaker 1: What what qualities do you find being particularly important? So 278 00:16:23,160 --> 00:16:25,920 Speaker 1: I kind of lean on a couple of things. One is, 279 00:16:26,240 --> 00:16:30,720 Speaker 1: I'm a huge fan of leaders having a diversity of 280 00:16:30,760 --> 00:16:34,400 Speaker 1: experiences and what I mean by that, And this is 281 00:16:34,440 --> 00:16:37,880 Speaker 1: a little bit controversial, but I really love when leaders 282 00:16:37,960 --> 00:16:42,120 Speaker 1: have worked in consulting or client services in some way, 283 00:16:42,760 --> 00:16:46,040 Speaker 1: have worked at a variety of different companies or worked 284 00:16:46,080 --> 00:16:49,920 Speaker 1: with a variety of different companies, because I think you 285 00:16:50,040 --> 00:16:54,120 Speaker 1: learn so many different ways to do things, and you 286 00:16:54,160 --> 00:16:57,440 Speaker 1: build up a toolkit of you know, there's not one 287 00:16:57,480 --> 00:17:01,120 Speaker 1: dogmatic right way right and folks who work, you know, 288 00:17:01,480 --> 00:17:05,240 Speaker 1: ten years at FANGS, they build up a totally different 289 00:17:05,280 --> 00:17:08,240 Speaker 1: tool kit of being able to do things in an 290 00:17:08,240 --> 00:17:11,960 Speaker 1: amazingly great way at scale, and it suits those companies 291 00:17:12,040 --> 00:17:14,760 Speaker 1: just so so well, and they're so successful because of it. 292 00:17:14,800 --> 00:17:17,879 Speaker 1: They've become such well oiled machines. And then, you know, 293 00:17:17,960 --> 00:17:20,840 Speaker 1: the second thing I lean on is actually building a 294 00:17:20,920 --> 00:17:25,359 Speaker 1: leadership team with the right team composition, So instead of 295 00:17:25,359 --> 00:17:28,320 Speaker 1: looking for the same one, two or three things and 296 00:17:28,200 --> 00:17:31,400 Speaker 1: in each of my team members, you know, whether it's 297 00:17:31,440 --> 00:17:36,320 Speaker 1: frankly like technical architecture or communication, or being able to 298 00:17:36,359 --> 00:17:39,720 Speaker 1: command a room as a leader and motivate, being able 299 00:17:39,720 --> 00:17:43,359 Speaker 1: to operate really well and execute and deliver, being able 300 00:17:43,359 --> 00:17:46,760 Speaker 1: to develop a strategy or vision right, these are all 301 00:17:46,840 --> 00:17:50,520 Speaker 1: things that as a leadership team you need to be 302 00:17:50,600 --> 00:17:54,200 Speaker 1: able to do. But I'm a big believer in trying 303 00:17:54,240 --> 00:17:56,840 Speaker 1: to find the right composition where there's you know, a 304 00:17:56,880 --> 00:18:00,320 Speaker 1: team of three, five, whatever your leadership team is, eight people, 305 00:18:00,920 --> 00:18:03,440 Speaker 1: where um, you have people who can do one or 306 00:18:03,520 --> 00:18:06,720 Speaker 1: two of those things really really well, and and the 307 00:18:06,760 --> 00:18:11,320 Speaker 1: rest of the folks compliment. I love that Ocean's eleven approach. Right, 308 00:18:12,400 --> 00:18:14,960 Speaker 1: You're you're filling out like like you're looking at where 309 00:18:15,040 --> 00:18:18,280 Speaker 1: might there be a gap in the competencies that I 310 00:18:18,320 --> 00:18:22,560 Speaker 1: really need to be effective, and who here exemplifies a 311 00:18:22,640 --> 00:18:25,960 Speaker 1: real strength in that competency, and where can I maybe 312 00:18:26,119 --> 00:18:29,520 Speaker 1: fit that person in or create a role. I think 313 00:18:29,520 --> 00:18:33,880 Speaker 1: that's a really frank and wise approach, something you don't 314 00:18:33,920 --> 00:18:36,400 Speaker 1: frequently here. You know, you see people grow that way 315 00:18:36,400 --> 00:18:38,959 Speaker 1: too where they're they're paired with folks who do have 316 00:18:39,040 --> 00:18:43,040 Speaker 1: competencies that maybe the person doesn't have well. And I 317 00:18:43,119 --> 00:18:46,320 Speaker 1: also loved your discussion about the diversity of perspectives. I 318 00:18:46,320 --> 00:18:50,679 Speaker 1: think that's incredibly important. I mean, having an understanding of 319 00:18:50,720 --> 00:18:56,760 Speaker 1: how different departments might view something is invaluable because again, 320 00:18:56,800 --> 00:19:00,520 Speaker 1: I have been in organizations where every thing is so 321 00:19:00,560 --> 00:19:04,600 Speaker 1: siloed that no one really understands why anyone else is 322 00:19:04,640 --> 00:19:07,879 Speaker 1: doing the things they're doing. I couldn't agree more. You know, 323 00:19:07,880 --> 00:19:12,120 Speaker 1: one of the biggest keys to launching products that people love, 324 00:19:12,200 --> 00:19:16,600 Speaker 1: frankly is working cross functionally. Like engineers can't deliver that 325 00:19:16,720 --> 00:19:19,960 Speaker 1: designers can't deliver that product. People can't deliver that marketing 326 00:19:20,000 --> 00:19:23,040 Speaker 1: people can't deliver that sales folks can't deliver You can't 327 00:19:23,040 --> 00:19:26,600 Speaker 1: deliver those things in a silo. But really working is 328 00:19:26,680 --> 00:19:29,600 Speaker 1: one team and making that team your first team and 329 00:19:29,640 --> 00:19:32,879 Speaker 1: not your marketing team or not your engineering team is 330 00:19:32,960 --> 00:19:37,159 Speaker 1: just something that I've seen be a huge unlock in 331 00:19:37,200 --> 00:19:39,960 Speaker 1: the past, and it's hard to do that. Like you said, 332 00:19:40,040 --> 00:19:45,120 Speaker 1: most companies easily fall into the anti pattern of not 333 00:19:45,400 --> 00:19:49,240 Speaker 1: doing that and working in those functional silos because that's 334 00:19:49,240 --> 00:19:53,360 Speaker 1: how folks are organized, and I feel like I'm constantly 335 00:19:53,520 --> 00:19:58,080 Speaker 1: reminding myself and my teams to you know, push ourselves 336 00:19:58,080 --> 00:20:00,840 Speaker 1: out of those silos and like really work as one 337 00:20:00,920 --> 00:20:04,480 Speaker 1: team and like, just like you said, understand what they're 338 00:20:04,520 --> 00:20:07,399 Speaker 1: doing and why and how and and you know, really 339 00:20:07,440 --> 00:20:13,199 Speaker 1: become a complete crafts person. You know, if possible, it's 340 00:20:13,240 --> 00:20:16,480 Speaker 1: certainly it certainly heads off the problem of having almost 341 00:20:16,520 --> 00:20:21,040 Speaker 1: adversarial relationships between departments, because I mean, I've seen it's 342 00:20:21,080 --> 00:20:24,960 Speaker 1: heartbreaking because you know, the individually, they know what I'm 343 00:20:24,960 --> 00:20:27,880 Speaker 1: doing is important for the mission of the organization, but 344 00:20:28,200 --> 00:20:32,760 Speaker 1: I'm having to I'm doing my work in spite of 345 00:20:32,760 --> 00:20:34,600 Speaker 1: what these other people are doing, which seems to be 346 00:20:34,640 --> 00:20:37,760 Speaker 1: an impediment to achieving the mission, and and the other 347 00:20:37,800 --> 00:20:40,440 Speaker 1: group's thinking the same thing at the same time. And 348 00:20:40,560 --> 00:20:44,800 Speaker 1: uh and yeah, avoiding that I think is absolutely important. Yeah, 349 00:20:44,840 --> 00:20:47,639 Speaker 1: and it's so hard to do consistently, right, Like, I 350 00:20:47,760 --> 00:20:50,439 Speaker 1: just got feedback from our head of people, you know, 351 00:20:50,480 --> 00:20:52,560 Speaker 1: a couple of months ago that I was doing that 352 00:20:52,720 --> 00:20:56,080 Speaker 1: and other people were noticing, and you know, I I 353 00:20:56,160 --> 00:20:59,439 Speaker 1: thought to myself, oh boy, I totally am doing that. 354 00:20:59,520 --> 00:21:02,800 Speaker 1: And I have been you know, understanding and talking with 355 00:21:02,840 --> 00:21:06,680 Speaker 1: the CMO enough and really building that trust and really 356 00:21:06,680 --> 00:21:10,040 Speaker 1: showing that cross functional alignment. And I gotta practice what 357 00:21:10,160 --> 00:21:12,679 Speaker 1: I preach. I really focused a lot of my like 358 00:21:12,840 --> 00:21:15,320 Speaker 1: mental energy and making sure I got better in that 359 00:21:15,400 --> 00:21:18,160 Speaker 1: area in that particular time. Right in this, like you said, 360 00:21:18,200 --> 00:21:21,040 Speaker 1: this really fast moving year. I'm at a new company, 361 00:21:21,040 --> 00:21:24,280 Speaker 1: and I got some great feedback. And it's a constant work. 362 00:21:24,400 --> 00:21:26,119 Speaker 1: You can't just think you're you're going to coast in 363 00:21:26,160 --> 00:21:28,679 Speaker 1: that area. Ever, It's not like you wake up one 364 00:21:28,680 --> 00:21:33,280 Speaker 1: morning you're like, well, solve that problem, to solve that 365 00:21:33,359 --> 00:21:38,080 Speaker 1: problem that every company faces every day. Well, in that respect, 366 00:21:38,160 --> 00:21:41,080 Speaker 1: I do have another question, and which in how is 367 00:21:41,359 --> 00:21:44,119 Speaker 1: Excess unique among the companies that you've worked for in 368 00:21:44,160 --> 00:21:46,840 Speaker 1: the past, And in what ways would you say is 369 00:21:46,880 --> 00:21:50,600 Speaker 1: it similar to other companies you've worked with? Yeah, so, 370 00:21:50,760 --> 00:21:53,680 Speaker 1: I think one way it's unique is that our our 371 00:21:53,720 --> 00:21:57,800 Speaker 1: software product is really based on our members achieving their goals, 372 00:21:57,960 --> 00:22:02,000 Speaker 1: becoming healthier, becoming more fit it, you know, improving their wellness, 373 00:22:02,640 --> 00:22:05,840 Speaker 1: getting motivated, having a positive outlook. And it's kind of 374 00:22:05,880 --> 00:22:11,320 Speaker 1: real human connection between our world class coaches and practitioners 375 00:22:12,040 --> 00:22:15,280 Speaker 1: and our members. And when I was looking for a 376 00:22:15,280 --> 00:22:18,800 Speaker 1: new job, last year. You know, I kind of became 377 00:22:18,880 --> 00:22:22,800 Speaker 1: hooked on this whole idea of building software that that 378 00:22:22,960 --> 00:22:25,600 Speaker 1: really helped people in real life and helped their real 379 00:22:25,640 --> 00:22:28,639 Speaker 1: lives as opposed to just getting them to click a 380 00:22:28,760 --> 00:22:32,320 Speaker 1: like button and scroll of feed over and over again. 381 00:22:32,960 --> 00:22:35,720 Speaker 1: And there aren't that many companies out there that tech 382 00:22:35,800 --> 00:22:41,399 Speaker 1: is enabling like real positive change. I kind of became 383 00:22:41,840 --> 00:22:44,960 Speaker 1: hooked on tech is not the end goal in products 384 00:22:45,000 --> 00:22:47,560 Speaker 1: when I worked at meet up, and you know, Exos 385 00:22:47,680 --> 00:22:50,720 Speaker 1: is really squarely in that camp as well. And while 386 00:22:50,760 --> 00:22:53,439 Speaker 1: there's plenty of missions that that say tech does that, 387 00:22:53,560 --> 00:22:56,840 Speaker 1: to find a company that truly technology is not the 388 00:22:56,960 --> 00:23:01,399 Speaker 1: end game. Our products really enable our coaches to motivate 389 00:23:01,480 --> 00:23:05,080 Speaker 1: and help our members achieve their goals and become healthier. 390 00:23:05,160 --> 00:23:08,639 Speaker 1: And it's really an enabler for that, an enabler for 391 00:23:08,720 --> 00:23:12,080 Speaker 1: that human connection. That's one thing I think is unique 392 00:23:12,080 --> 00:23:13,959 Speaker 1: and different and we and we need to approach how 393 00:23:14,000 --> 00:23:17,160 Speaker 1: we build our product that way. Again, the teams can't 394 00:23:17,160 --> 00:23:20,520 Speaker 1: fall back into just building product for the products sake. 395 00:23:20,560 --> 00:23:23,080 Speaker 1: We always have to remember that it's for that human 396 00:23:23,760 --> 00:23:27,200 Speaker 1: connection and if we're not achieving that, then it doesn't 397 00:23:27,200 --> 00:23:32,200 Speaker 1: matter how great the product is frankly, and I think 398 00:23:32,240 --> 00:23:34,880 Speaker 1: you know that it's similar in the extent that we're 399 00:23:34,920 --> 00:23:38,760 Speaker 1: going from zero to one with some new virtual coaching 400 00:23:39,119 --> 00:23:43,400 Speaker 1: products that we've been building this past year, and all 401 00:23:43,440 --> 00:23:45,359 Speaker 1: the you know, all the things you know about going 402 00:23:45,520 --> 00:23:49,560 Speaker 1: from zero to one and and product development practices and 403 00:23:49,840 --> 00:23:53,480 Speaker 1: learning quickly and talking with your customers, like all those 404 00:23:53,480 --> 00:23:56,760 Speaker 1: things still apply. You know. I hired an amazing head 405 00:23:56,760 --> 00:23:59,800 Speaker 1: of product that partners with me this year, and it's 406 00:23:59,800 --> 00:24:03,200 Speaker 1: been really fun but also familiar to build some green 407 00:24:03,320 --> 00:24:06,200 Speaker 1: field products here and I felt a lot of support 408 00:24:06,720 --> 00:24:11,480 Speaker 1: from the exact team, especially from the CEO and and CFO, 409 00:24:11,960 --> 00:24:16,320 Speaker 1: and that feels very normal, very positive, but also very 410 00:24:16,400 --> 00:24:20,600 Speaker 1: much like what a healthy startup product environment should should 411 00:24:20,720 --> 00:24:23,119 Speaker 1: feel like. So can you tell me a little bit 412 00:24:23,160 --> 00:24:25,760 Speaker 1: more about the sort of technologies that your company is using. 413 00:24:25,800 --> 00:24:28,040 Speaker 1: You touched on virtual coaches. I would love to hear 414 00:24:28,040 --> 00:24:31,320 Speaker 1: more about that. So, like I said, we really view 415 00:24:31,400 --> 00:24:35,119 Speaker 1: technology as the means to enable our world world class 416 00:24:35,160 --> 00:24:39,199 Speaker 1: coaches and science backed coaching methodology that we've developed for 417 00:24:39,240 --> 00:24:43,800 Speaker 1: the past twenty plus years. But it's not Technology isn't 418 00:24:43,960 --> 00:24:46,480 Speaker 1: the product, and it's it's not the way we help 419 00:24:46,600 --> 00:24:49,440 Speaker 1: people achieve their goals. It's it's the way we connect 420 00:24:49,880 --> 00:24:53,800 Speaker 1: those folks. For us, data is so key. So one 421 00:24:53,800 --> 00:24:55,840 Speaker 1: of the first things that I did when I joined 422 00:24:56,119 --> 00:24:59,760 Speaker 1: was higher ahead of data as well and really build 423 00:24:59,760 --> 00:25:04,000 Speaker 1: out that capability to be stronger and stronger. We have 424 00:25:04,119 --> 00:25:06,720 Speaker 1: a vision to be able to integrate. You know, we 425 00:25:06,720 --> 00:25:11,679 Speaker 1: we view ourselves far more like a performance and wellness 426 00:25:11,680 --> 00:25:15,439 Speaker 1: OS of sorts rather than say a direct competitor to 427 00:25:15,520 --> 00:25:19,120 Speaker 1: maybe an Apple Fitness Plus or or a Peloton. We're 428 00:25:19,160 --> 00:25:24,359 Speaker 1: not in the hardware making business. We're never gonna create 429 00:25:24,400 --> 00:25:27,680 Speaker 1: the breath and success of content like an Apple or 430 00:25:27,720 --> 00:25:31,600 Speaker 1: a Peloton who have way more resources to pay and 431 00:25:31,720 --> 00:25:36,480 Speaker 1: produce content. But our coaches can help you find all 432 00:25:36,480 --> 00:25:41,960 Speaker 1: of those things, and our software through personalization and data algorithms, 433 00:25:42,040 --> 00:25:44,320 Speaker 1: can help you come up with the best game plan 434 00:25:44,400 --> 00:25:48,320 Speaker 1: and practices for you that may utilize some of the 435 00:25:48,400 --> 00:25:51,840 Speaker 1: things that you're doing, like maybe Peloton or or Apple 436 00:25:51,920 --> 00:25:56,480 Speaker 1: or whatever with other services and products that that we 437 00:25:56,560 --> 00:25:59,920 Speaker 1: know about. And so we we see ourselves really integrating 438 00:26:00,200 --> 00:26:05,840 Speaker 1: with best in class services and hardware, definitely wearables, being 439 00:26:05,880 --> 00:26:09,119 Speaker 1: able to integrate with wearables, and for our coaches to 440 00:26:09,240 --> 00:26:13,879 Speaker 1: get that pretty rich and fast loop of data back 441 00:26:14,160 --> 00:26:17,560 Speaker 1: really helps them be better coaches, whether it's sleep data 442 00:26:17,800 --> 00:26:21,800 Speaker 1: or heart rate data or whatever it is. So we're 443 00:26:21,800 --> 00:26:27,440 Speaker 1: looking at being a pretty agnostic partner, integrating with hardware 444 00:26:27,600 --> 00:26:31,760 Speaker 1: products and services wherever it helps our coaches be better 445 00:26:31,800 --> 00:26:34,879 Speaker 1: coaches for our members. And this is fascinating to me 446 00:26:34,920 --> 00:26:37,560 Speaker 1: because one of the other technological changes I would say 447 00:26:37,560 --> 00:26:40,760 Speaker 1: that has happened over the last you know, decade, really 448 00:26:41,520 --> 00:26:45,280 Speaker 1: is the rise of the quantifiable, where we now have 449 00:26:45,400 --> 00:26:48,520 Speaker 1: all these pieces of technology that can quantify different aspects 450 00:26:48,560 --> 00:26:51,560 Speaker 1: of our lives, whether it's our heart rate or oxidation 451 00:26:51,680 --> 00:26:55,320 Speaker 1: rate or the quality of sleep we're getting. You know, 452 00:26:55,440 --> 00:26:58,080 Speaker 1: we we really saw that takeoff maybe about five or 453 00:26:58,080 --> 00:27:01,639 Speaker 1: six years ago. But the fact that now that is 454 00:27:01,680 --> 00:27:05,880 Speaker 1: also paired with the capabilities of big data systems where 455 00:27:05,920 --> 00:27:09,639 Speaker 1: we're able to actually look for meaningful information within this 456 00:27:09,840 --> 00:27:14,440 Speaker 1: just massive data that comes in. How does that all 457 00:27:14,680 --> 00:27:17,080 Speaker 1: play a part? Is this like part of the strategy 458 00:27:17,200 --> 00:27:20,560 Speaker 1: is just mining that information to find the things that 459 00:27:20,600 --> 00:27:26,119 Speaker 1: are are most impactful and important and provide the best 460 00:27:26,240 --> 00:27:32,480 Speaker 1: course to achieve the goals of your customers. You know, definitely, Um, 461 00:27:32,520 --> 00:27:35,080 Speaker 1: we want our customers to be all in right, we 462 00:27:35,400 --> 00:27:39,640 Speaker 1: want them to actively want to share this data with us. 463 00:27:39,760 --> 00:27:41,840 Speaker 1: We want them to see the value of it and 464 00:27:41,920 --> 00:27:45,720 Speaker 1: see the value that they're getting from a coaching perspective 465 00:27:45,920 --> 00:27:49,320 Speaker 1: from it. Since we're in the in the business of 466 00:27:49,720 --> 00:27:54,639 Speaker 1: humans and improving health outcomes and human performance, we follow 467 00:27:54,640 --> 00:27:58,520 Speaker 1: the gold standard of data privacy, data security. We're not 468 00:27:58,600 --> 00:28:02,080 Speaker 1: selling people's data, right, That's not our business model, so 469 00:28:02,080 --> 00:28:05,320 Speaker 1: so we take that really seriously. But yes, we want 470 00:28:05,320 --> 00:28:08,879 Speaker 1: to integrate with the data that that is available and 471 00:28:08,920 --> 00:28:13,200 Speaker 1: that they're generating so that we can help our coaches 472 00:28:13,480 --> 00:28:17,600 Speaker 1: scale and take away the mundane work in the coaching world, 473 00:28:18,119 --> 00:28:22,639 Speaker 1: but also recommend to them things that are algorithms are 474 00:28:22,680 --> 00:28:26,919 Speaker 1: seeing in the data someday, so you can imagine personalizing 475 00:28:27,040 --> 00:28:32,080 Speaker 1: game plans and coaching plans for our members. But I 476 00:28:32,080 --> 00:28:36,320 Speaker 1: I think there is likely more value in using data 477 00:28:36,520 --> 00:28:41,360 Speaker 1: to scale to a larger number of clients, but also 478 00:28:41,840 --> 00:28:46,080 Speaker 1: to be able to understand insights faster and more frequently 479 00:28:46,120 --> 00:28:49,479 Speaker 1: about how to better coach these folks. Well, and you 480 00:28:49,520 --> 00:28:53,160 Speaker 1: mentioned earlier about how a big transformation in tech is 481 00:28:53,200 --> 00:28:56,680 Speaker 1: just the speed at which we're able to do things 482 00:28:56,720 --> 00:28:58,920 Speaker 1: and the speed at which we're able to access things. 483 00:28:59,440 --> 00:29:02,440 Speaker 1: And one of the big components that I see now 484 00:29:02,480 --> 00:29:06,680 Speaker 1: that's unfolding. It's it's unrolling throughout the United States. Is 485 00:29:06,720 --> 00:29:10,200 Speaker 1: the rollout of five G and how that's enabling incredible 486 00:29:10,440 --> 00:29:15,040 Speaker 1: fast data throughput with very low latency with this this 487 00:29:15,160 --> 00:29:19,280 Speaker 1: sort of ecosystem where you have Internet of things devices 488 00:29:19,400 --> 00:29:23,840 Speaker 1: that are collecting data, you've got the back end systems 489 00:29:23,840 --> 00:29:26,720 Speaker 1: that are able to analyze data and make that something 490 00:29:26,720 --> 00:29:29,960 Speaker 1: that is actionable, whether it's with coaches or with members. 491 00:29:30,120 --> 00:29:32,920 Speaker 1: How does five G play a role in your strategy 492 00:29:32,960 --> 00:29:36,840 Speaker 1: moving forward? Yeah, it's it's great to think about it. 493 00:29:36,960 --> 00:29:41,120 Speaker 1: You know, we're in the human positive behavior changing business 494 00:29:41,480 --> 00:29:44,600 Speaker 1: and that's hard and relies on just like the right 495 00:29:44,640 --> 00:29:49,400 Speaker 1: amount of motivation, sometimes from a human coach, sometimes from 496 00:29:49,520 --> 00:29:53,320 Speaker 1: a software robot that can mimic a coach as best 497 00:29:53,360 --> 00:29:57,000 Speaker 1: as possible, but the right motivation, the right nudge at 498 00:29:57,040 --> 00:30:00,960 Speaker 1: the right time. And we need, we need this product 499 00:30:01,160 --> 00:30:04,760 Speaker 1: to be with our coaches and members everywhere they go, frankly, 500 00:30:04,800 --> 00:30:08,200 Speaker 1: in order to do a good job with that and 501 00:30:08,240 --> 00:30:10,800 Speaker 1: in order for them to really feel like it's helping 502 00:30:10,840 --> 00:30:14,080 Speaker 1: and driving that value for them. So in addition to 503 00:30:14,120 --> 00:30:17,800 Speaker 1: their wearable devices which are collecting data, we need to 504 00:30:17,840 --> 00:30:21,480 Speaker 1: be there with them as well. So the more reliable, 505 00:30:21,600 --> 00:30:26,320 Speaker 1: the faster these devices can collect and transmit data and 506 00:30:26,520 --> 00:30:30,280 Speaker 1: be there for our customers, the better that we can 507 00:30:30,320 --> 00:30:35,160 Speaker 1: be at those kind of motivational and behavior changing experiences 508 00:30:35,440 --> 00:30:38,920 Speaker 1: that we can deliver to them. So, frankly, like, the 509 00:30:39,000 --> 00:30:42,720 Speaker 1: better those pipes can be for us, the more successful 510 00:30:43,320 --> 00:30:46,600 Speaker 1: we're going to be in in someone's life. And I 511 00:30:46,600 --> 00:30:50,680 Speaker 1: imagine there are going to be some incredible opportunities moving forward. 512 00:30:50,800 --> 00:30:55,360 Speaker 1: I mean, when you're talking about working with professional level 513 00:30:55,440 --> 00:30:58,800 Speaker 1: athletes or Olympic athletes, you're talking about a level of 514 00:30:58,800 --> 00:31:03,320 Speaker 1: performance that goes well beyond the company softball league here 515 00:31:03,360 --> 00:31:06,880 Speaker 1: at I Heeart so which I'm sure you're back clean 516 00:31:06,960 --> 00:31:10,040 Speaker 1: up that and and are really racking in the doubles 517 00:31:10,240 --> 00:31:13,520 Speaker 1: as a lefty. As a lefty. If everyone just comes in, 518 00:31:13,880 --> 00:31:15,960 Speaker 1: they're just they're like, all right, let's all just stroll 519 00:31:16,040 --> 00:31:18,840 Speaker 1: in about eight steps because Jonathan's not going to knock 520 00:31:18,840 --> 00:31:21,600 Speaker 1: it out of the park. But but you know, like 521 00:31:21,600 --> 00:31:24,120 Speaker 1: when you're talking about that level and you start to 522 00:31:24,120 --> 00:31:26,760 Speaker 1: see the potential to partner with companies that are creating 523 00:31:26,800 --> 00:31:34,000 Speaker 1: more precise sensors for very very specific types of athletic activity, 524 00:31:34,280 --> 00:31:36,880 Speaker 1: and the ability to collect that information in real time 525 00:31:36,920 --> 00:31:39,840 Speaker 1: and analyze it in real time and act on it 526 00:31:39,920 --> 00:31:42,800 Speaker 1: in real time. So that like if you're an Olympic 527 00:31:42,840 --> 00:31:46,680 Speaker 1: athlete who discovers that that they can get an edge 528 00:31:46,720 --> 00:31:49,360 Speaker 1: by just doing something just a little bit different and 529 00:31:49,400 --> 00:31:51,880 Speaker 1: they find out right at that moment, I can't imagine 530 00:31:51,880 --> 00:31:55,280 Speaker 1: how valuable that information has to be to those people. 531 00:31:56,000 --> 00:31:59,280 Speaker 1: It absolutely is. And you know, I've learned a lot 532 00:31:59,520 --> 00:32:04,040 Speaker 1: talking fair coaches and and we have neuroscientists, nutritionists, other 533 00:32:04,120 --> 00:32:07,480 Speaker 1: practitioners on on staff in addition to coaches and trainers 534 00:32:07,480 --> 00:32:11,200 Speaker 1: and physical therapists and that sort of thing. And we 535 00:32:11,280 --> 00:32:15,880 Speaker 1: have a four pillar methodology mindset, nutrition, movement and recovery 536 00:32:16,000 --> 00:32:19,760 Speaker 1: and sleep isn't in recovery. And and I've learned a 537 00:32:19,800 --> 00:32:23,360 Speaker 1: lot from them about how, especially in the mindset and 538 00:32:23,400 --> 00:32:27,040 Speaker 1: recovery pillars, Like you know, athletes their whole lives have 539 00:32:27,080 --> 00:32:29,360 Speaker 1: been going hard at kind of the movement, the fitness, 540 00:32:29,360 --> 00:32:32,720 Speaker 1: and nutrition. There's a lot out there, but are more 541 00:32:32,760 --> 00:32:37,040 Speaker 1: integrated approach, especially with mindset and recovery, really helps them 542 00:32:37,040 --> 00:32:40,880 Speaker 1: with that last, so to speak, that's hard for them 543 00:32:40,880 --> 00:32:44,360 Speaker 1: to get in the context of their movement and their 544 00:32:44,480 --> 00:32:49,120 Speaker 1: nutrition also, so being able to give those athletes that 545 00:32:50,520 --> 00:32:54,640 Speaker 1: edge with a more integrated approach is just so so 546 00:32:54,720 --> 00:32:57,000 Speaker 1: helpful for them. We've just seen it in the results 547 00:32:57,000 --> 00:33:00,360 Speaker 1: and the outcomes, and why why those elite athletes coming 548 00:33:00,400 --> 00:33:04,680 Speaker 1: back to us year over year. I couldn't let a 549 00:33:04,760 --> 00:33:09,080 Speaker 1: vet go without asking her one more thing? And what 550 00:33:09,400 --> 00:33:14,560 Speaker 1: is a challenge you think every organization faces. I'm sure 551 00:33:14,760 --> 00:33:18,720 Speaker 1: some organs nail this, but at every company, at least 552 00:33:18,760 --> 00:33:22,720 Speaker 1: I've been at UM, I've learned the hard lesson of 553 00:33:22,760 --> 00:33:24,680 Speaker 1: how hard it is to really build a culture on 554 00:33:24,800 --> 00:33:30,520 Speaker 1: optimizing for outcomes, So optimizing for real, measurable business results 555 00:33:30,560 --> 00:33:34,520 Speaker 1: and giving teams clear direction on those and letting them 556 00:33:34,600 --> 00:33:39,719 Speaker 1: run and problem solve versus optimizing for outputs and UM 557 00:33:39,800 --> 00:33:43,400 Speaker 1: optimizing for X feature delivered on why date? If you 558 00:33:43,440 --> 00:33:47,240 Speaker 1: optimize for outcomes, UM, you're empowering your teams to figure 559 00:33:47,280 --> 00:33:51,200 Speaker 1: out the features and the dates. But really, you know, 560 00:33:51,480 --> 00:33:55,120 Speaker 1: as a leadership team, really what you're optimizing for are 561 00:33:55,160 --> 00:33:57,600 Speaker 1: the business results that you and your board know you 562 00:33:57,600 --> 00:34:00,840 Speaker 1: need to be to be successful. Versus if you're optimizing 563 00:34:00,920 --> 00:34:03,240 Speaker 1: for deliverables, you actually never know if you're going to 564 00:34:03,320 --> 00:34:06,080 Speaker 1: hit those results. So that's been something that I've just 565 00:34:06,160 --> 00:34:09,640 Speaker 1: like constantly learned over and over again and think a 566 00:34:09,680 --> 00:34:13,359 Speaker 1: lot of folks face that. Yeah, I think optimizing for 567 00:34:13,920 --> 00:34:18,120 Speaker 1: outcomes sounds like let engineers be engineers. They're the problem solvers. 568 00:34:18,200 --> 00:34:21,200 Speaker 1: Let them solve the problems. Yeah. Let the teams be 569 00:34:21,280 --> 00:34:25,239 Speaker 1: problem solving teams exactly, especially those cross functional teams. Engineers 570 00:34:25,239 --> 00:34:28,080 Speaker 1: can't do it on their own. Really, empowering those cross 571 00:34:28,120 --> 00:34:31,320 Speaker 1: functional teams is to me like the sweet spot of 572 00:34:31,360 --> 00:34:33,439 Speaker 1: a leader. If you can figure out how to do that, well, 573 00:34:33,560 --> 00:34:35,799 Speaker 1: you're like you're and higher great people. You're gonna get 574 00:34:35,880 --> 00:34:40,320 Speaker 1: really good outcomes and business results that. It has been 575 00:34:40,760 --> 00:34:44,200 Speaker 1: a pleasure having you on the show. Thank you so much, 576 00:34:45,080 --> 00:34:48,520 Speaker 1: Thanks so much. This was super fun, Jonathan, and I 577 00:34:48,600 --> 00:34:51,480 Speaker 1: really really appreciate it was great to connect with you 578 00:34:51,520 --> 00:34:54,080 Speaker 1: about you know that the timing of our love for 579 00:34:54,200 --> 00:35:01,160 Speaker 1: tech in those early days super cool. Thank you. I 580 00:35:01,239 --> 00:35:04,960 Speaker 1: truly enjoyed my conversation with a Vet. Apart from bonding 581 00:35:05,000 --> 00:35:08,920 Speaker 1: over the sometimes tedious experience of building out a website 582 00:35:08,920 --> 00:35:13,080 Speaker 1: in HTML, I loved her views about acknowledging failure and 583 00:35:13,160 --> 00:35:15,960 Speaker 1: learning from it and not being afraid to make mistakes 584 00:35:16,000 --> 00:35:19,439 Speaker 1: as long as you are responsible and how you handle them. 585 00:35:19,480 --> 00:35:21,640 Speaker 1: I am eager to see how the future of tech 586 00:35:21,840 --> 00:35:25,200 Speaker 1: can enable us to become our best selves. I think 587 00:35:25,239 --> 00:35:28,040 Speaker 1: companies like Exos and leaders like a VET will be 588 00:35:28,080 --> 00:35:31,080 Speaker 1: a big part of that. Thank you for listening to 589 00:35:31,120 --> 00:35:34,320 Speaker 1: the restless ones. Be sure to tune into future episodes. 590 00:35:34,440 --> 00:35:37,279 Speaker 1: We're all have more conversations with leaders in tech who 591 00:35:37,280 --> 00:35:40,759 Speaker 1: are shaping the future of how technology and business intertwined. 592 00:35:41,360 --> 00:35:49,720 Speaker 1: I'm Jonathan Strickland at T Mobile. For business, unconventional thinking 593 00:35:49,760 --> 00:35:52,400 Speaker 1: means we see things differently so you can focus on 594 00:35:52,440 --> 00:35:55,400 Speaker 1: what matters most. That's why we've become the leader in 595 00:35:55,480 --> 00:35:58,960 Speaker 1: five G, number one in customer satisfaction, and a partner 596 00:35:59,000 --> 00:36:02,319 Speaker 1: who includes five in every plan so you get it all. 597 00:36:02,680 --> 00:36:06,040 Speaker 1: Unconventional thinking is better for business. Open Signal Awards TEA 598 00:36:06,040 --> 00:36:07,880 Speaker 1: Mobile as America's pasts FIVED Network US say five D 599 00:36:07,960 --> 00:36:09,360 Speaker 1: User Experience of the the Court TORF twenty two in one 600 00:36:09,360 --> 00:36:11,160 Speaker 1: capable device acquired coverage not available in some areas. Some 601 00:36:11,200 --> 00:36:12,880 Speaker 1: uses may acquire certain plant in features. Site mobile dot 602 00:36:12,840 --> 00:36:14,840 Speaker 1: Com for JD Powers twenty twenty award information Visit JD 603 00:36:14,880 --> 00:36:16,000 Speaker 1: power dot Com. Splash Awards