WEBVTT - Nike Sinks After China Sales Plunge, Delaying Turnaround 

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<v Speaker 2>One of the big losers in today's sessions so far

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<v Speaker 2>is Nike, down nine and a half percent right now.

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<v Speaker 2>Quite a bit going on there, so let's bring in

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<v Speaker 2>put inm. Goyel, the senior US e commerce and retail

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<v Speaker 2>analyst at Bloomberg Intelligence.

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<v Speaker 3>Nike is in turnaround mode.

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<v Speaker 2>Elliott Hill is no longer a new CEO, He's just

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<v Speaker 2>the CEO because he's been there for about a year.

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<v Speaker 2>How is his effort to turn this company around shaping up?

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<v Speaker 4>I think his efforts to turn the US businesses shaping

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<v Speaker 4>up quite nicely. We are seeing momentum rebuild it in

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<v Speaker 4>the US. The issue is outside of the United States

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<v Speaker 4>and China US to where sales have really plunged, and

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<v Speaker 4>we don't think that they can, you know, quickly rebound

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<v Speaker 4>those sales anytime soon. It may be a twenty twenty

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<v Speaker 4>seven story to see any resurgence in China.

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<v Speaker 5>If that, what is the issue in China? Is it

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<v Speaker 5>their brand specific? Is it the Chinese consumer? What's going

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<v Speaker 5>on there?

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<v Speaker 4>I think the biggest issue is brand specific. So unlike

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<v Speaker 4>in the US, the Nike brand isn't perceived as a

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<v Speaker 4>higher and athletic brand. In fact, it's way too much

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<v Speaker 4>an off price and at discount. So the brand needs

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<v Speaker 4>to build brand momentum and brand heat. And yes, the

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<v Speaker 4>Chinese consumer isn't particularly you know, on its best feet

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<v Speaker 4>right now. But if you compare what's happening in China

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<v Speaker 4>and you look at Liulle Lemon, Liulle Lemon has had

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<v Speaker 4>outstanding results in China, much smaller, but you know, they've

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<v Speaker 4>been able to do really well there. So Nike really

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<v Speaker 4>just needs to get stuff together when it comes to product,

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<v Speaker 4>branding and marketing in that region.

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<v Speaker 2>What is the playbook for that? Have they detailed, have

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<v Speaker 2>they outlined something that sounds reasonable or is it kind

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<v Speaker 2>of still throwing things at the wall.

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<v Speaker 4>I think the playbook will be similar to what they

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<v Speaker 4>did in the US. The first thing that they've done

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<v Speaker 4>so far and we'll see how that works out, is

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<v Speaker 4>changed the reporting structure, so now all regions report directly

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<v Speaker 4>into Elliott Hill, so I guess he just has more

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<v Speaker 4>authority over those regions, seeing things you know firsthand. The

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<v Speaker 4>other thing that they're going to try to do is

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<v Speaker 4>just clean house there, right. They have to get rid

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<v Speaker 4>of the inventory that's just not speaking to the customers

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<v Speaker 4>and has been aged for some time. They have to

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<v Speaker 4>get out of off price, and they have to stop discounting.

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<v Speaker 4>And then once you get a new product to flow in,

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<v Speaker 4>you get the right brand message across. It's retail playbook

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<v Speaker 4>one oh one. They just need to execute. So execution

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<v Speaker 4>is huge here.

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<v Speaker 5>Talk to us about the Converse brand within the Nike

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<v Speaker 5>household there, so.

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<v Speaker 4>The yes, you know, the commerce brand, Yes, it's struggling,

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<v Speaker 4>but to me, it's less of a concern than China.

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<v Speaker 4>The brand is less than ten percent of their total

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<v Speaker 4>revenues from what we see, and while sales are down,

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<v Speaker 4>and while it is a brand that we'd like Nike

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<v Speaker 4>to see step up, especially when it comes to lifestyle,

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<v Speaker 4>other companies have done particularly well there. We'd say the focus.

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<v Speaker 4>You know, if I needed them to put focus on

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<v Speaker 4>one thing first, it would be China right now, Converse

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<v Speaker 4>after that, And that's what we're looking for.

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<v Speaker 2>And I know that there's been a lot of discussion

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<v Speaker 2>between performance and lifestyle over at Nike. What is the

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<v Speaker 2>path forward for Nike? I mean, has it chosen performance

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<v Speaker 2>across all of its markets or are some markets better

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<v Speaker 2>for performance versus lifestyle.

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<v Speaker 4>So they're sticking to performance, and I think that's the

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<v Speaker 4>right choice because performance is what Nike is about. It

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<v Speaker 4>is what drives the sports momentum. What we'd like to

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<v Speaker 4>see happen is that performance turns into lifestyle. So a

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<v Speaker 4>lot of shoes that are worn for the sport, for

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<v Speaker 4>the game have become lifestyle shoes too. So that's the

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<v Speaker 4>natural shift that we'd like to see with the new

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<v Speaker 4>innovation that Nike is launching.

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<v Speaker 5>So we have some experience now nine months, ten months,

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<v Speaker 5>eleven months of just teriff discussion.

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<v Speaker 6>Woon.

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<v Speaker 5>I think you were one of the first analysts we

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<v Speaker 5>talked to to say, oh boy, what's this going to

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<v Speaker 5>mean for various industries? What does it mean for the

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<v Speaker 5>at your business, the ath leisure business, kind of the

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<v Speaker 5>Nikes of the world, the Adidas is of the world.

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<v Speaker 4>Yeah, so footwear is largely important into the US, and

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<v Speaker 4>so are the peril When you think the athletic work space,

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<v Speaker 4>notably the footwear. It's predominantly made in Vietnam, and the

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<v Speaker 4>current tariff there is twenty percent. It will have an

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<v Speaker 4>impact on margins. In fact, Nike's gross margin if you

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<v Speaker 4>look at it, even what was recently reported, more than

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<v Speaker 4>half of it was due to tariffs and saying with

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<v Speaker 4>their guidance, So I think twenty percent exposure. They are

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<v Speaker 4>increasing prices selectively. They probably will have more efforts and

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<v Speaker 4>play in twenty twenty six, that's calendar twenty twenty six

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<v Speaker 4>to mitigate some of this, but it's not going entirely away.

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<v Speaker 4>It is a headband to margin.

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<v Speaker 7>Stay with us. More from Bloomberg Intelligence coming up after this.

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<v Speaker 1>You're listening to the Bloomberg Intelligence podcast. Catch us live

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<v Speaker 5>All right, a bell Weather for some including myself, for

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<v Speaker 5>the US economy is FedEx f d X is the

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<v Speaker 5>ticker they reported some numbers stock trading a little bit

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<v Speaker 5>lower here. They have some issues with some of their aircraft,

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<v Speaker 5>but I don't know. I kind of think it's just

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<v Speaker 5>an awesome company. The stock is up about that's about

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<v Speaker 5>flat this year. Hasn't really done anything here, but it's

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<v Speaker 5>got a market cap of sixty seven billion dollars. I've

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<v Speaker 5>always been a big fan of FedEx. The MD eleven

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<v Speaker 5>is a great aircraft, but it's an old aircraft and

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<v Speaker 5>they have and reliance on that. Leek Clasgow does this

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<v Speaker 5>stuff for a living, Senior Transport Logistics and Chipping analys

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<v Speaker 5>for Bloomberg Intelligence Lee.

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<v Speaker 7>Now, FedEx reported some numbers. What did you learn?

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<v Speaker 8>Well, I mean their second quarter they performed pretty well,

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<v Speaker 8>and you know, they gave us some color about the

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<v Speaker 8>peak season peak season from an average daily volume growth,

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<v Speaker 8>they're looking at mid single digits that could increase too

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<v Speaker 8>high single digits because there's one extra operating day in

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<v Speaker 8>the quarter or during a peak.

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<v Speaker 6>Season, I should say.

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<v Speaker 8>So, you know, they seem to be executing on their

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<v Speaker 8>restructuring plan. The problem is is that in their second

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<v Speaker 8>half they're going to be having a lot of headwinds

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<v Speaker 8>that they're going to have to deal with. And those

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<v Speaker 8>headwinds relate to, you know, higher variable compensation expenses and

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<v Speaker 8>a less than truckload market. Which they're the biggest player

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<v Speaker 8>in that market that has been pretty depressed over the

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<v Speaker 8>last couple of quarters.

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<v Speaker 6>And it's can probably continue to be depressed.

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<v Speaker 8>And then you have, as you mentioned, the grounding of

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<v Speaker 8>their MD eleven fleet following the tragic accident of a

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<v Speaker 8>UPS plane.

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<v Speaker 6>A couple of weeks ago.

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<v Speaker 8>So you know, you add those three things up plus

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<v Speaker 8>some other things, it's about a six hundred million headwind

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<v Speaker 8>to its earning. So they have to deal with that

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<v Speaker 8>in some of the restructuring that they've done. Probably you know,

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<v Speaker 8>you're probably not going to see hit the bottom line

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<v Speaker 8>at least really directly until they're twenty twenty seven.

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<v Speaker 2>So the six hundred million dollar charge clearly not impressing investors,

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<v Speaker 2>even with the beat in the quarter that ended. Is

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<v Speaker 2>this a one time thing or is this something that

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<v Speaker 2>could drag out beyond the second half of this year

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<v Speaker 2>next year?

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<v Speaker 7>Excuse me?

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<v Speaker 8>Yeah, So on the MD elevens, I think expectations are,

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<v Speaker 8>you know, they should be back in service sometime.

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<v Speaker 6>Early next year. I don't really know.

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<v Speaker 8>Exactly when that's going to happen, but so you could

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<v Speaker 8>view that as a kind of a year term headwindable compensation.

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<v Speaker 8>You know that also is against difficult comparisons, so that's

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<v Speaker 8>also short term in nature and not something that can continue.

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<v Speaker 8>The biggest unknown for me, at least is the less

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<v Speaker 8>than truckload demand. The ISM Manufacturing index, which has been

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<v Speaker 8>contraction territory for thirty five at the last thirty seven months,

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<v Speaker 8>is indicating that less than truckload demand, which is mostly

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<v Speaker 8>industrial manufacturing, is going to continue to be weak in

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<v Speaker 8>the coming months ahead because that index, the ISM index,

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<v Speaker 8>is really a bell weather to an early indicator of

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<v Speaker 8>where LTL demand is heading.

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<v Speaker 9>Lee.

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<v Speaker 5>As you know, I am an expert on trucking. I

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<v Speaker 5>know what LTL means and TL means. I was I

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<v Speaker 5>had no idea that FedEx was the largest LTL provider.

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<v Speaker 5>Do you like them that they're in that business or

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<v Speaker 5>would you rather them farm it out to somebody.

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<v Speaker 8>Well that's a great question, Paul, because they're planning on

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<v Speaker 8>spinning that.

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<v Speaker 6>Out in June of next year. Uh yeah, there you go.

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<v Speaker 8>You know. They the argument always was that, you know,

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<v Speaker 8>maybe they could cross L their lt L and get

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<v Speaker 8>more profitable parcel business. That model really might have not

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<v Speaker 8>played out as much as as as they hoped, and

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<v Speaker 8>so they also hope to get a better valuation because

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<v Speaker 8>that lt L business, while it's been pretty depressed, they

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<v Speaker 8>it does trade at a higher higher multiples, uh, and

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<v Speaker 8>so they're trying to unlock kind of some.

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<v Speaker 6>Of the value there.

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<v Speaker 8>So you know, it'll be pretty interesting to see how

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<v Speaker 8>that company operates as a standalone provider. That industry is

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<v Speaker 8>pretty consolidated and has a lot of pricing discipline, and

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<v Speaker 8>we just hope that, you know, once FedEx Freight gets

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<v Speaker 8>out there and they're on their own, they're not going

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<v Speaker 8>to try to use pricing to to you know, gain share.

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<v Speaker 6>But we would note they.

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<v Speaker 8>Are still the largest player, so it's not like they're

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<v Speaker 8>looking to uh to gain a lot of share anyway.

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<v Speaker 8>So but you know, it will be an interest thing

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<v Speaker 8>to see once that once that gets spun.

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<v Speaker 6>Out in June.

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<v Speaker 2>You know, I'm looking Paul, excuse me, Lee and looking

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<v Speaker 2>at Paul and talking to Lee. In the past six months,

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<v Speaker 2>FedEx chairs up about twenty nine percent total return versus

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<v Speaker 2>ups up up almost six percent. Can you compare and

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<v Speaker 2>contrast their approach to some of the macro challenges that

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<v Speaker 2>faces the industry.

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<v Speaker 8>Yeah, so they're both in the process of restructuring their

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<v Speaker 8>networks to deal with the new realities that you know,

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<v Speaker 8>B two C or e commerce is really where the

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<v Speaker 8>growth is going to come from. And these networks were

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<v Speaker 8>created a long, long time ago with the idea that

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<v Speaker 8>you know, a carrier would go to a lawyer's office

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<v Speaker 8>with one hundred envelopes, drop off those envelopes and pick

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<v Speaker 8>up fifty envelopes, and that density really can drive profitability

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<v Speaker 8>where you know, as you know, if you get like

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<v Speaker 8>you know, if you order rubber bands from Amazon, that

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<v Speaker 8>one package that goes to your doorstep is a lot

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<v Speaker 8>more expensive to deliver. So they're just dealing with that

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<v Speaker 8>reality and they've been slow to kind of change their networks.

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<v Speaker 8>And UPS and FedEx are both in that process. You know,

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<v Speaker 8>UPS has done things a little earlier, I would say,

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<v Speaker 8>and you know whether it is you they spun out

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<v Speaker 8>or I should say, sold their less than truckloaw business,

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<v Speaker 8>the TFI, a Canadian provider, you know.

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<v Speaker 6>A couple of years ago.

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<v Speaker 8>They're all looking to try to gain more share of

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<v Speaker 8>the small and medium size shippers and get away from

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<v Speaker 8>the large shippers like Amazon, which really aren't that profitable.

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<v Speaker 7>Stay with us. More from Bloomberg Intelligence coming up.

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<v Speaker 1>After this, you're listening to the Bloomberg Intelligence podcast. Catch

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<v Speaker 1>us live weekdays at ten am Eastern on Apple, Cocklay

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<v Speaker 1>and Android Auto with the Bloomberg Business App. Listen on

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<v Speaker 1>on YouTube.

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<v Speaker 7>Scarlette, I have breaking news. You may want to get

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<v Speaker 7>the red headline ready for this one.

0:12:05.160 --> 0:12:06.400
<v Speaker 3>Okay, tell me today.

0:12:06.880 --> 0:12:09.959
<v Speaker 7>I put a deposit down on my first cruise ever.

0:12:10.200 --> 0:12:11.360
<v Speaker 3>What called to this?

0:12:11.800 --> 0:12:14.800
<v Speaker 7>Well, my partner, my girlfriend, she's we're going, we're.

0:12:14.600 --> 0:12:17.319
<v Speaker 5>Doing it in Fallwell, I just told you Viking Cruise. Yeah, basically,

0:12:17.400 --> 0:12:20.600
<v Speaker 5>Viking Cruise is your France in the fall.

0:12:20.840 --> 0:12:22.079
<v Speaker 3>And how are you feeling about this?

0:12:22.160 --> 0:12:22.960
<v Speaker 7>I'm a little nervous.

0:12:23.000 --> 0:12:25.040
<v Speaker 5>But it's baby steps, she says. It's not like a

0:12:25.040 --> 0:12:27.200
<v Speaker 5>big carnival cruise. We got like five thousand people on.

0:12:27.240 --> 0:12:29.000
<v Speaker 5>It's a little riverboat, you know, kind of cruise.

0:12:29.040 --> 0:12:30.800
<v Speaker 2>Okay, so in two years we should look for you

0:12:30.800 --> 0:12:31.920
<v Speaker 2>on a carnival crue could.

0:12:31.760 --> 0:12:33.920
<v Speaker 7>Be, could be. But that brings us to our next guest.

0:12:34.000 --> 0:12:34.760
<v Speaker 7>I mean, Brian Egger.

0:12:35.040 --> 0:12:37.319
<v Speaker 5>He's writing the research note right now as we speak.

0:12:37.360 --> 0:12:39.800
<v Speaker 5>Sweeney in the cruise business. Brian Eigger, he's a senior

0:12:39.800 --> 0:12:42.400
<v Speaker 5>gaming and lodging analysts for Bloomberg Intelligence, Brian, we had

0:12:42.400 --> 0:12:44.360
<v Speaker 5>Carnival Cruise Lines reported some numbers today.

0:12:44.360 --> 0:12:46.960
<v Speaker 7>What did they have to say?

0:12:47.080 --> 0:12:49.200
<v Speaker 10>Yeah, So, I mean the fourth quarter, the fiscal fourth

0:12:49.280 --> 0:12:52.360
<v Speaker 10>quarter editor Vember three, was a pretty decent quarter in

0:12:52.400 --> 0:12:55.199
<v Speaker 10>truth of yeel growth. And I think more importantly, going

0:12:55.200 --> 0:12:58.560
<v Speaker 10>to next year, they are expecting to see about two

0:12:59.120 --> 0:13:02.240
<v Speaker 10>percent the yield growth or so with good cost control.

0:13:02.240 --> 0:13:06.600
<v Speaker 10>And that's encouraging because there were some concerns that industry

0:13:06.640 --> 0:13:10.360
<v Speaker 10>growth of supply, particularly in the Caribbean, not by Carnival

0:13:10.760 --> 0:13:14.320
<v Speaker 10>but by its competitors, might dampen your growth going to

0:13:14.400 --> 0:13:18.040
<v Speaker 10>next year. So while there's still some uncertainty, I think overall,

0:13:18.080 --> 0:13:21.000
<v Speaker 10>the takeaway was fairly encouraging on that front.

0:13:22.960 --> 0:13:25.840
<v Speaker 2>How much of their business depends on converting people like

0:13:25.920 --> 0:13:28.520
<v Speaker 2>Paul Sweeney from a never cruiser to a maybe cruiser

0:13:28.559 --> 0:13:33.800
<v Speaker 2>to a you know, a reliable cruiser, basically increasing their

0:13:33.800 --> 0:13:36.079
<v Speaker 2>market share with bringing in new customers.

0:13:36.720 --> 0:13:39.680
<v Speaker 10>Yeah, Historically it's been a big factor in North America,

0:13:39.800 --> 0:13:42.679
<v Speaker 10>trying to track that first time cruise customer. It's far

0:13:42.760 --> 0:13:47.160
<v Speaker 10>less penetrated than other forms of vacationing. That's even more

0:13:47.160 --> 0:13:49.160
<v Speaker 10>true if you go into other parts of the world

0:13:49.280 --> 0:13:51.960
<v Speaker 10>like Europe and Asia, but it's definitely part of that

0:13:51.960 --> 0:13:54.319
<v Speaker 10>that first time customer. On the other hand, you know

0:13:54.400 --> 0:13:57.319
<v Speaker 10>much what they do depends on loyalty programs and getting

0:13:57.400 --> 0:13:58.520
<v Speaker 10>repeat business as well.

0:13:59.400 --> 0:14:03.960
<v Speaker 5>So Brian give us that the consumer's kind of wavering

0:14:04.000 --> 0:14:05.960
<v Speaker 5>a little bit there. I mean, the ke shaped economy.

0:14:07.679 --> 0:14:10.160
<v Speaker 5>How does a cruise industry deal with that? Because I

0:14:10.200 --> 0:14:13.360
<v Speaker 5>know there's different tiers of cruising out there. How do

0:14:13.400 --> 0:14:15.240
<v Speaker 5>you see that in the cruise business?

0:14:15.800 --> 0:14:16.439
<v Speaker 6>I mean, if you go.

0:14:16.440 --> 0:14:21.720
<v Speaker 10>Back historically, the cruise industry is moderate recyclical who probably

0:14:22.320 --> 0:14:25.280
<v Speaker 10>yield to be more resilient than for example, business travel

0:14:25.280 --> 0:14:29.640
<v Speaker 10>oriented hotel room rates. So you know, there was some

0:14:30.080 --> 0:14:34.000
<v Speaker 10>obviously some vulnerability. But that being said, the leisure consumer,

0:14:34.120 --> 0:14:37.560
<v Speaker 10>the leisure consumer of travel, has been really resilient. It

0:14:37.640 --> 0:14:42.680
<v Speaker 10>held up extremely well throughout this period of economic uncertainty. Historically,

0:14:43.040 --> 0:14:45.600
<v Speaker 10>passenger growth has kept up with supply. I mean, the

0:14:45.600 --> 0:14:48.240
<v Speaker 10>goodness for Carnival, they've only looking at about one percent

0:14:48.240 --> 0:14:51.840
<v Speaker 10>supply growth in twenty twenty six. There's certainly more coming

0:14:51.880 --> 0:14:55.240
<v Speaker 10>from their competitors, but you know that's ply out for

0:14:55.320 --> 0:14:58.440
<v Speaker 10>them specifically, is a healthy backdrop even if we do

0:14:58.480 --> 0:14:59.960
<v Speaker 10>see a step back and consumer spend.

0:15:01.000 --> 0:15:03.720
<v Speaker 2>Speaking of their competitors, I'm just looking at a comparison chart

0:15:03.800 --> 0:15:07.360
<v Speaker 2>of all the big cruise operators, and Paul's Viking is

0:15:07.760 --> 0:15:11.160
<v Speaker 2>up about sixty four percent so far this year, Carnival

0:15:11.320 --> 0:15:14.640
<v Speaker 2>up about twenty three percent, Norwegian Cruise Line down eleven percent,

0:15:14.680 --> 0:15:16.560
<v Speaker 2>and roll Career being up thirty percent.

0:15:17.280 --> 0:15:18.560
<v Speaker 3>How are their strategies different?

0:15:18.560 --> 0:15:20.560
<v Speaker 2>I mean, for those who don't cruise, it might seem

0:15:20.600 --> 0:15:21.760
<v Speaker 2>like they're all one and the same.

0:15:22.480 --> 0:15:25.200
<v Speaker 10>Yeah, I think there are different ways you could interpret

0:15:25.240 --> 0:15:27.640
<v Speaker 10>those disparities in stock price performance. But I think the

0:15:27.680 --> 0:15:30.400
<v Speaker 10>way I think about it is Viking is certainly very

0:15:30.400 --> 0:15:33.000
<v Speaker 10>focused on the luxury kind of niche cruz segment.

0:15:33.320 --> 0:15:34.440
<v Speaker 3>Paul fancy.

0:15:35.560 --> 0:15:40.080
<v Speaker 10>Good good for Paul, and I think generally speaking that

0:15:40.120 --> 0:15:42.040
<v Speaker 10>part of the business is held up well. You know,

0:15:42.160 --> 0:15:48.600
<v Speaker 10>Carnival probably is maybe gained some note because it's done

0:15:48.640 --> 0:15:51.440
<v Speaker 10>a good job at achieving its return on investment capital goals,

0:15:52.000 --> 0:15:54.960
<v Speaker 10>done so sooner to get to that twelve percent range

0:15:54.960 --> 0:15:58.160
<v Speaker 10>than they expected, and because they've got so little supply growth,

0:15:58.200 --> 0:16:01.280
<v Speaker 10>that does provide a little bit more conservativism. But you know,

0:16:01.320 --> 0:16:05.400
<v Speaker 10>there are certainly some differences across the brands.

0:16:06.120 --> 0:16:08.560
<v Speaker 5>All right, Brian, how are my friends on the strip

0:16:08.640 --> 0:16:10.120
<v Speaker 5>in Vegas doing these days?

0:16:10.880 --> 0:16:12.800
<v Speaker 10>Yeah, I mean Vegas is finishing up the year with

0:16:13.440 --> 0:16:16.280
<v Speaker 10>modest growth, but it's been a tough It was a

0:16:16.320 --> 0:16:19.440
<v Speaker 10>tough summer period in Las Vegas, particularly kind of the

0:16:20.160 --> 0:16:24.280
<v Speaker 10>mid market segment. Much like I said about cruising, the

0:16:24.360 --> 0:16:29.640
<v Speaker 10>high end business, high end hotel business, what oriented demand

0:16:29.720 --> 0:16:33.320
<v Speaker 10>is held up better, but the mid market, midweek demand

0:16:34.280 --> 0:16:37.880
<v Speaker 10>during kind of shoulder periods, and the mid market has

0:16:38.360 --> 0:16:42.240
<v Speaker 10>experienced some disruption, probably because of construction, probably because of

0:16:42.240 --> 0:16:45.760
<v Speaker 10>difficult comparisons, probably because we are saying that luxury into

0:16:45.800 --> 0:16:47.320
<v Speaker 10>the market holding up a bit better.

0:16:48.520 --> 0:16:51.880
<v Speaker 2>So is everyone then going to double down on chasing

0:16:51.920 --> 0:16:53.120
<v Speaker 2>after the luxury customer.

0:16:54.600 --> 0:16:58.440
<v Speaker 10>It really depends on what part of the business companies

0:16:58.440 --> 0:17:00.680
<v Speaker 10>are in. On balance win, which is more high end

0:17:01.480 --> 0:17:04.880
<v Speaker 10>has performed better in terms of its rep part, let's say,

0:17:04.880 --> 0:17:07.280
<v Speaker 10>in Las Vegas, than some of its rivals. But you

0:17:07.280 --> 0:17:11.199
<v Speaker 10>know those are these Obviously these trends shift. But I

0:17:11.240 --> 0:17:15.240
<v Speaker 10>think that's been notable across the leisure travel sector is

0:17:15.280 --> 0:17:19.600
<v Speaker 10>the relative out performance of luxury high end with perhaps

0:17:19.600 --> 0:17:23.600
<v Speaker 10>a little bit more challenging comparisons and difficult conditions for

0:17:24.400 --> 0:17:28.280
<v Speaker 10>kind of the the mass market or those dependent on

0:17:29.040 --> 0:17:30.199
<v Speaker 10>other sources of business.

0:17:30.400 --> 0:17:33.000
<v Speaker 2>And we know that these gaming companies, these casino companies

0:17:33.040 --> 0:17:35.399
<v Speaker 2>rely a lot more on China than they do on

0:17:35.440 --> 0:17:37.760
<v Speaker 2>the strip. Overall, how's Macau looking for them?

0:17:38.600 --> 0:17:41.240
<v Speaker 10>So, I mean mcaw has been recovering, you know, the

0:17:41.600 --> 0:17:44.280
<v Speaker 10>particularly the what we call kind of the mass business

0:17:44.359 --> 0:17:48.600
<v Speaker 10>in Macau that has some mantle ory effect on Lallas

0:17:48.720 --> 0:17:53.080
<v Speaker 10>Vegas as well, although you know, low luck levels and

0:17:53.480 --> 0:17:56.200
<v Speaker 10>back right in Vegas have been a bit bit soft

0:17:56.240 --> 0:17:58.800
<v Speaker 10>in some periods this year. But you know that business

0:17:58.840 --> 0:18:02.720
<v Speaker 10>is certainly coming back in Macow. It's coming back a

0:18:02.720 --> 0:18:07.040
<v Speaker 10>lot after obviously the pandemic. It's a different type of business.

0:18:07.760 --> 0:18:10.919
<v Speaker 7>Stay with us. More from Bloomberg Intelligence coming up after this.

0:18:14.800 --> 0:18:18.520
<v Speaker 1>You're listening to the Bloomberg Intelligence podcast. Catch us live

0:18:18.600 --> 0:18:21.680
<v Speaker 1>weekdays at ten am Eastern on Apple, Corplay and Android

0:18:21.680 --> 0:18:25.000
<v Speaker 1>Auto with the Bloomberg Business app. Listen on demand wherever

0:18:25.040 --> 0:18:28.160
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0:18:29.000 --> 0:18:30.919
<v Speaker 5>A news story that's got a lot of people's attention,

0:18:31.040 --> 0:18:34.200
<v Speaker 5>like my kids are paying attention. TikTok is being bought

0:18:34.200 --> 0:18:36.639
<v Speaker 5>by a group of buyers led by Oracle Corporation, with

0:18:36.760 --> 0:18:40.560
<v Speaker 5>the company and byte Dance signing binding agreements to create

0:18:40.600 --> 0:18:44.400
<v Speaker 5>a US joint venture. I don't care, but a lot

0:18:44.400 --> 0:18:46.560
<v Speaker 5>of people do. Man Deeve Sing, senior tech analysts for

0:18:46.560 --> 0:18:49.440
<v Speaker 5>Bloomberg Intelligence, joins us Mandy talk to us about.

0:18:49.240 --> 0:18:49.879
<v Speaker 7>This structure here.

0:18:49.920 --> 0:18:52.600
<v Speaker 5>I know that the government was either to bite Dance,

0:18:52.640 --> 0:18:55.520
<v Speaker 5>which the Chinese company either sell this sing or shut

0:18:55.520 --> 0:18:59.440
<v Speaker 5>it down. Does this is satisfying kind of the requirement here?

0:19:01.000 --> 0:19:03.640
<v Speaker 9>I think so. And look, the main point of contention

0:19:03.960 --> 0:19:07.800
<v Speaker 9>was the algorithm, so clearly you know there is a

0:19:07.880 --> 0:19:11.879
<v Speaker 9>decoupling of that versus the app. And you know, in

0:19:11.960 --> 0:19:16.760
<v Speaker 9>terms of the ownership, Oracle was the most likely sort

0:19:16.760 --> 0:19:21.040
<v Speaker 9>of candidate when it comes to leading this joint venture,

0:19:21.200 --> 0:19:24.720
<v Speaker 9>and that turned out to be the case. So from

0:19:24.720 --> 0:19:28.840
<v Speaker 9>that perspective, I do think this should be palatable to

0:19:28.920 --> 0:19:31.720
<v Speaker 9>both the US and the Chinese government.

0:19:32.160 --> 0:19:35.560
<v Speaker 2>Although we don't know if the Chinese regulators will definitely

0:19:35.720 --> 0:19:37.560
<v Speaker 2>prove it right. They have yet to say whether they'll

0:19:37.720 --> 0:19:38.600
<v Speaker 2>be this transaction.

0:19:39.280 --> 0:19:42.040
<v Speaker 9>I mean, we've seen that many times a lut can

0:19:42.119 --> 0:19:45.960
<v Speaker 9>go wrong, but in this case, at least, you know,

0:19:47.000 --> 0:19:50.480
<v Speaker 9>the joint venture that was formed here had the blessing

0:19:50.680 --> 0:19:54.280
<v Speaker 9>of the US government. So it sounds like, you know,

0:19:55.680 --> 0:19:59.040
<v Speaker 9>this was the intended proposal, and that's how it turned

0:19:59.080 --> 0:20:01.520
<v Speaker 9>out to be in terms of by dance, you know,

0:20:02.359 --> 0:20:06.080
<v Speaker 9>agreeing to sell the app to this joint venture.

0:20:06.280 --> 0:20:08.600
<v Speaker 5>What I like about this is it includes silver Like

0:20:08.640 --> 0:20:12.080
<v Speaker 5>and from my money, the baseball my career, the smartest

0:20:12.080 --> 0:20:14.880
<v Speaker 5>technology pe money out there by far is Silverlake.

0:20:14.960 --> 0:20:17.440
<v Speaker 7>Some really smart folks there, So if they're involved, it's

0:20:17.440 --> 0:20:18.640
<v Speaker 7>got to be a good deal. That's how I look

0:20:18.680 --> 0:20:18.919
<v Speaker 7>at it.

0:20:19.480 --> 0:20:22.040
<v Speaker 5>Mandy talk to us about like what the competitors are

0:20:22.160 --> 0:20:27.119
<v Speaker 5>thinking here. Is TikTok still as formidable going forward? Do

0:20:27.200 --> 0:20:28.480
<v Speaker 5>you think as it has been?

0:20:30.200 --> 0:20:32.359
<v Speaker 9>Not really? I mean, if you look at the rund

0:20:32.440 --> 0:20:37.320
<v Speaker 9>rate of Instagram reels, they have surpassed fifty billion dollars

0:20:37.320 --> 0:20:41.280
<v Speaker 9>in run rate. That would have been unimaginable given the

0:20:41.400 --> 0:20:46.320
<v Speaker 9>kind of lead TikTok had over Instagram, and Instagram reels

0:20:46.320 --> 0:20:49.200
<v Speaker 9>came from behind, and now they have a fifty billion

0:20:49.240 --> 0:20:53.800
<v Speaker 9>dollar rundrate. Same thing with YouTube shorts. They have an

0:20:53.800 --> 0:20:59.400
<v Speaker 9>engagement share that's almost surpassed TikTok at this point of time. So,

0:21:00.560 --> 0:21:04.840
<v Speaker 9>you know, the last couple of years, TikTok seems to

0:21:04.920 --> 0:21:08.000
<v Speaker 9>have lost them when it comes to the pace at

0:21:08.040 --> 0:21:11.160
<v Speaker 9>which they were adding users and the engagement growth, et cetera.

0:21:11.680 --> 0:21:15.119
<v Speaker 9>And if I had to ballpark, you know, the US

0:21:15.160 --> 0:21:18.920
<v Speaker 9>revenue of TikTok would not be you know, over twelve

0:21:19.000 --> 0:21:23.200
<v Speaker 9>to fifteen billion dollars. So Reels being fifty billion dollars

0:21:23.240 --> 0:21:25.880
<v Speaker 9>just goes to show what kind of a missed opportunity

0:21:25.920 --> 0:21:26.920
<v Speaker 9>that was for TikTok.

0:21:27.160 --> 0:21:27.680
<v Speaker 3>Interesting.

0:21:27.800 --> 0:21:31.080
<v Speaker 2>So what does this mean for Meta, which owns Instagram

0:21:31.119 --> 0:21:34.240
<v Speaker 2>and Reels and of course is now firmly in the

0:21:34.320 --> 0:21:37.280
<v Speaker 2>lead and is no longer playing catchup to TikTok.

0:21:38.280 --> 0:21:41.800
<v Speaker 9>I mean a lot of this, you know, revenue ramp

0:21:41.920 --> 0:21:45.479
<v Speaker 9>up for Reels was driven by the fact that you know,

0:21:46.119 --> 0:21:50.240
<v Speaker 9>Facebook or Meta had a better AD stack and they

0:21:50.440 --> 0:21:54.200
<v Speaker 9>kept you know, improving that with more personalization. Now with

0:21:54.320 --> 0:21:58.200
<v Speaker 9>applying generative AI on top of that, that has helped

0:21:58.200 --> 0:22:02.359
<v Speaker 9>them with ad pricing. So these are incremental things where

0:22:03.160 --> 0:22:07.159
<v Speaker 9>TikTok you know, couldn't even keep its algorithm. So the

0:22:07.240 --> 0:22:10.560
<v Speaker 9>fact that you know, they have to redo the algorithm,

0:22:10.720 --> 0:22:15.520
<v Speaker 9>redo the ad part, the personalization part, is likely the

0:22:15.560 --> 0:22:20.600
<v Speaker 9>reason why their AD revenue hasn't ramped up and it's

0:22:20.600 --> 0:22:22.439
<v Speaker 9>going to take them a while. Even if you know

0:22:22.560 --> 0:22:26.640
<v Speaker 9>this joint venture would start putting money into the company

0:22:26.840 --> 0:22:30.640
<v Speaker 9>to you know, improve its algorithm and personalization. I don't

0:22:30.640 --> 0:22:33.719
<v Speaker 9>think it's going to happen that quickly in terms of

0:22:34.040 --> 0:22:36.120
<v Speaker 9>where they were, you know, two three years back.

0:22:36.200 --> 0:22:39.960
<v Speaker 5>Should we expect this new joint venture to maybe go

0:22:40.040 --> 0:22:41.080
<v Speaker 5>public at some point.

0:22:43.200 --> 0:22:47.960
<v Speaker 9>Still early days, I would say, given the algorithm changes

0:22:48.000 --> 0:22:50.760
<v Speaker 9>a big one. I mean, you have to even though

0:22:50.800 --> 0:22:53.160
<v Speaker 9>you know users are used to coming to the app,

0:22:53.240 --> 0:22:56.359
<v Speaker 9>you have the traffic, but we know in the world

0:22:56.400 --> 0:23:01.080
<v Speaker 9>of AI, it's about personalization, It's about that recommendation system,

0:23:01.320 --> 0:23:05.440
<v Speaker 9>and you know, rewriting the algorithm. I do think it's

0:23:05.440 --> 0:23:07.560
<v Speaker 9>going to take a while, and it comes down to,

0:23:07.760 --> 0:23:10.480
<v Speaker 9>you know, what kind of talent they can attract into

0:23:10.520 --> 0:23:13.880
<v Speaker 9>this new entity. So a lot has to go right

0:23:13.960 --> 0:23:18.159
<v Speaker 9>before you know, we can look at this joint venture

0:23:18.160 --> 0:23:19.440
<v Speaker 9>going public anytime soon.

0:23:20.000 --> 0:23:21.080
<v Speaker 3>That would be really interesting.

0:23:21.119 --> 0:23:23.000
<v Speaker 5>I'm still going to go make the pitch if I'm

0:23:23.000 --> 0:23:25.680
<v Speaker 5>our bank ground, be right on the doorstep today, no doubt.

0:23:26.560 --> 0:23:28.320
<v Speaker 5>I want to be the first guy there and saying

0:23:28.400 --> 0:23:29.560
<v Speaker 5>let's take this in public.

0:23:29.560 --> 0:23:30.399
<v Speaker 7>Here's what you need to do.

0:23:30.920 --> 0:23:33.240
<v Speaker 3>And you think they're ready. This is something that they

0:23:33.240 --> 0:23:33.639
<v Speaker 3>want to do.

0:23:34.359 --> 0:23:35.840
<v Speaker 7>I don't know. I would think so. I mean I

0:23:36.200 --> 0:23:37.000
<v Speaker 7>can bring a lot of money.

0:23:37.240 --> 0:23:40.880
<v Speaker 9>The administration ORCO would focus a lot more on their

0:23:40.880 --> 0:23:43.600
<v Speaker 9>cloud business right now in the ramp up there they

0:23:43.760 --> 0:23:45.760
<v Speaker 9>I don't think they have the time to focus on

0:23:45.880 --> 0:23:47.200
<v Speaker 9>reviving TikTok.

0:23:48.600 --> 0:23:53.280
<v Speaker 1>This is the Bloomberg Intelligence Podcast, available on Apple, Spotify,

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