1 00:00:00,560 --> 00:00:03,400 Speaker 1: My first dream that I remember as a kid is 2 00:00:03,440 --> 00:00:05,920 Speaker 1: that I wanted to be a singer. That was my 3 00:00:05,960 --> 00:00:11,480 Speaker 1: first career choice. And then I think everyone else's opinion 4 00:00:11,960 --> 00:00:15,520 Speaker 1: and the underlying pressure of needing to provide for your 5 00:00:15,520 --> 00:00:18,280 Speaker 1: family really sunk in at an early age. 6 00:00:22,400 --> 00:00:26,680 Speaker 2: From futuro media and PRX, It's Latino Usa, I'm Maria 7 00:00:26,920 --> 00:00:31,160 Speaker 2: Josa today Doris and Ai Munos from behind the scenes 8 00:00:31,360 --> 00:00:39,840 Speaker 2: music manager to making her own debut on stage. So 9 00:00:40,280 --> 00:00:44,519 Speaker 2: you're at a concert, your favorite artist is about to 10 00:00:44,560 --> 00:00:49,000 Speaker 2: come on stage. You're hearing the screaming and the clapping, 11 00:00:49,600 --> 00:00:55,040 Speaker 2: and you are one with the crowd. Finally the lights 12 00:00:55,080 --> 00:00:59,640 Speaker 2: turn on, the band starts playing, and the joy takes over. 13 00:01:04,760 --> 00:01:10,320 Speaker 2: Doris an Aimunos lives for this moment over and over again. 14 00:01:11,880 --> 00:01:16,679 Speaker 2: Born in Whittier, California, Doris inherited a special connection with 15 00:01:16,840 --> 00:01:20,640 Speaker 2: music because of her parents, who migrated from Mexico and 16 00:01:20,760 --> 00:01:22,720 Speaker 2: took her to church every week. 17 00:01:25,040 --> 00:01:27,800 Speaker 1: The first song they were saying on stage was like 18 00:01:27,800 --> 00:01:30,960 Speaker 1: one of those contemporary Christians songs like oh my God. 19 00:01:30,959 --> 00:01:35,759 Speaker 3: It was like open yas Hot Lord, open the Asma Hut, 20 00:01:37,000 --> 00:01:39,600 Speaker 3: see oh my God, me like eight years old, like. 21 00:01:41,080 --> 00:01:45,720 Speaker 2: On stage as a teen Doris began to sneak out 22 00:01:45,760 --> 00:01:49,280 Speaker 2: of school and go to concerts. From that moment on, 23 00:01:49,840 --> 00:01:52,760 Speaker 2: she knew what she wanted to do. It was to 24 00:01:52,840 --> 00:01:54,360 Speaker 2: work in the music industry. 25 00:01:55,400 --> 00:01:59,080 Speaker 1: Every single concert I would go to, from merchandise to 26 00:01:59,560 --> 00:02:03,640 Speaker 1: the band being on stage, to the venue. I always 27 00:02:03,720 --> 00:02:07,160 Speaker 1: was fascinated with how these things actually happened, and I 28 00:02:07,200 --> 00:02:10,200 Speaker 1: didn't realize that there was actually a career track in it. 29 00:02:11,000 --> 00:02:15,359 Speaker 2: Doris started her career at big music labels like Columbia 30 00:02:15,400 --> 00:02:19,080 Speaker 2: Records and RCA. Then in twenty seventeen, when she was 31 00:02:19,160 --> 00:02:22,960 Speaker 2: only twenty three years old, she launched her own music 32 00:02:23,160 --> 00:02:29,720 Speaker 2: management company called Micha. She started managing indie, Latino and 33 00:02:29,800 --> 00:02:35,040 Speaker 2: Latina artists like Cucko and Ladogna, who quickly became popular, 34 00:02:35,280 --> 00:02:38,160 Speaker 2: especially among young Latinos and Latinas. 35 00:02:39,080 --> 00:02:42,960 Speaker 1: I knew deeply the power of the teenage girl in 36 00:02:43,000 --> 00:02:48,000 Speaker 1: the music industry without them good luck, and I wanted 37 00:02:48,000 --> 00:02:50,320 Speaker 1: to serve them. 38 00:02:50,600 --> 00:02:55,560 Speaker 2: As the business was taking off, Doris started Solidarity for Sanctuary, 39 00:02:55,919 --> 00:02:59,760 Speaker 2: a series of concerts raising funds to cover legal fees 40 00:03:00,040 --> 00:03:04,520 Speaker 2: for undocumented immigrants, including her own parents, who were at 41 00:03:04,600 --> 00:03:09,400 Speaker 2: risk of deportation. The project attracted artists like Caliucci's and 42 00:03:09,560 --> 00:03:20,960 Speaker 2: Monte la Ferte. Despite all the accolades and the accomplishments, though, 43 00:03:21,440 --> 00:03:27,000 Speaker 2: Doris was struggling with her own mental health, and in 44 00:03:27,120 --> 00:03:31,920 Speaker 2: twenty twenty she closed Miha Management to focus on herself. 45 00:03:33,680 --> 00:03:39,840 Speaker 2: Stand Today, Doris takes us into her journey in the 46 00:03:39,920 --> 00:03:43,280 Speaker 2: music industry and into her decision of going for her 47 00:03:43,360 --> 00:03:48,720 Speaker 2: own dream to be on stage. 48 00:03:54,560 --> 00:03:57,080 Speaker 3: Lain My name is Dorisa Naimunoz. 49 00:03:57,360 --> 00:04:01,160 Speaker 1: I am twenty eight years old and from all around 50 00:04:01,200 --> 00:04:05,160 Speaker 1: southern California, but call La home again. My parents raised 51 00:04:05,240 --> 00:04:08,440 Speaker 1: us in a very Christian household, and so I grew 52 00:04:08,520 --> 00:04:11,400 Speaker 1: up in the church and singing in the church with 53 00:04:11,400 --> 00:04:15,920 Speaker 1: my family. I think I turned eleven when all of 54 00:04:15,960 --> 00:04:21,719 Speaker 1: a sudden, I was like, I'm dark. I'm wearing all 55 00:04:21,800 --> 00:04:25,360 Speaker 1: black now, and I got really into all these different 56 00:04:25,400 --> 00:04:30,360 Speaker 1: punk bands, like post punk and new wave, and then 57 00:04:30,400 --> 00:04:33,880 Speaker 1: that just really opened up the doors into the emo 58 00:04:34,279 --> 00:04:40,200 Speaker 1: movement that was happening. My parents were strict, so I 59 00:04:40,279 --> 00:04:42,640 Speaker 1: had to hide my music, but also at the same time, 60 00:04:43,120 --> 00:04:45,080 Speaker 1: I didn't want to give them any headaches, so just 61 00:04:45,120 --> 00:04:47,200 Speaker 1: to like have a facade of seas so I just 62 00:04:47,240 --> 00:04:48,839 Speaker 1: kind of went off to me and like, you don't 63 00:04:48,839 --> 00:04:53,760 Speaker 1: worry about me like I get straight a's. Growing up, 64 00:04:53,800 --> 00:04:56,320 Speaker 1: I was very conscious that I was the only person 65 00:04:56,360 --> 00:04:59,480 Speaker 1: in my family that was an American born. 66 00:04:59,400 --> 00:05:02,960 Speaker 3: Citizen and the privilege that that holds. 67 00:05:03,160 --> 00:05:05,960 Speaker 1: That was constantly reminded by my brothers that like I 68 00:05:06,000 --> 00:05:08,520 Speaker 1: have the keys, and it's in the form of a 69 00:05:08,520 --> 00:05:12,080 Speaker 1: Social Security number. I was supposed to find a profession 70 00:05:12,360 --> 00:05:15,240 Speaker 1: after college to help provide for my parents. You know, 71 00:05:15,320 --> 00:05:17,120 Speaker 1: the moment when you turn twenty one, you have an 72 00:05:17,120 --> 00:05:19,680 Speaker 1: ability to not help your parents get papers. But what 73 00:05:19,720 --> 00:05:20,839 Speaker 1: they don't tell you is that you have to have 74 00:05:20,839 --> 00:05:23,760 Speaker 1: a specific salary, even if you're just twenty one, in 75 00:05:23,839 --> 00:05:28,720 Speaker 1: order to be your parents' sponsored. Anyone can be an 76 00:05:28,760 --> 00:05:30,320 Speaker 1: artist that they don't have to worry about their rent 77 00:05:31,880 --> 00:05:35,520 Speaker 1: for someone who carries the weight of their family and 78 00:05:35,560 --> 00:05:41,280 Speaker 1: their shoulders. Today, it's something that feels almost selfish to pursue. 79 00:05:43,360 --> 00:05:46,640 Speaker 1: I went to college for a musical theater. My plan 80 00:05:46,760 --> 00:05:49,200 Speaker 1: was to move back to sam Maynardino, take my old 81 00:05:49,279 --> 00:05:52,480 Speaker 1: theater teacher's job and help mentor these kids. That's what 82 00:05:52,640 --> 00:05:59,200 Speaker 1: I thought I wanted to do. But something clicked for me. 83 00:05:59,360 --> 00:06:03,960 Speaker 1: Summer twenty thirteen, I started going to a lot more 84 00:06:04,040 --> 00:06:08,320 Speaker 1: shows than I ever have in my life, and I 85 00:06:08,440 --> 00:06:12,120 Speaker 1: like had one passes to go catch at Sharon at 86 00:06:12,160 --> 00:06:17,920 Speaker 1: this radio performance. I wrote a little note that said, 87 00:06:17,920 --> 00:06:21,679 Speaker 1: can I sing with you? And you're thinking like, oh, 88 00:06:21,680 --> 00:06:23,880 Speaker 1: this isn't gonna happen, like this was like a freaking 89 00:06:24,160 --> 00:06:26,920 Speaker 1: global artist right now, Like he's popping off. And then 90 00:06:26,960 --> 00:06:30,800 Speaker 1: he turns to me and yeah, and he's like do 91 00:06:30,800 --> 00:06:32,200 Speaker 1: you want to come up and saying this, and I 92 00:06:32,279 --> 00:06:37,560 Speaker 1: was like yeah, and there all these things out I 93 00:06:37,600 --> 00:06:41,159 Speaker 1: think I love you, and so yeah, I ended up 94 00:06:41,160 --> 00:06:42,840 Speaker 1: seeing the you know, I harmonized with him for the 95 00:06:42,880 --> 00:06:45,840 Speaker 1: rest of the song. That was really the moment that 96 00:06:46,320 --> 00:06:49,040 Speaker 1: that changed my life to think that I can also 97 00:06:49,880 --> 00:06:53,279 Speaker 1: be a part of whatever is happening in the music industry. 98 00:06:53,320 --> 00:06:56,039 Speaker 1: But you think these jobs exist, that's why these these 99 00:06:56,080 --> 00:07:00,160 Speaker 1: moments happened, But a lot of things in the entertainment industry, 100 00:07:00,000 --> 00:07:05,159 Speaker 1: they are just inaccessible for a kid like me that 101 00:07:05,240 --> 00:07:07,599 Speaker 1: grew up like me with the resources that I had. 102 00:07:11,240 --> 00:07:13,760 Speaker 1: I applied to be a part of this organization called 103 00:07:13,800 --> 00:07:17,520 Speaker 1: ASI Production. So it was like the university funded production 104 00:07:17,640 --> 00:07:21,880 Speaker 1: and programming organization by the students, and so I got 105 00:07:21,880 --> 00:07:24,720 Speaker 1: a scholarship and I learned along the way of how 106 00:07:24,760 --> 00:07:29,560 Speaker 1: to properly program a season of concerts, how to budget 107 00:07:30,040 --> 00:07:32,360 Speaker 1: correctly in order to try to get the artists said 108 00:07:32,400 --> 00:07:33,040 Speaker 1: that you want to get. 109 00:07:33,040 --> 00:07:34,360 Speaker 3: And that's when I started building. 110 00:07:34,040 --> 00:07:38,440 Speaker 1: Relationships with indie bands and their management and their booking agents. 111 00:07:38,520 --> 00:07:41,680 Speaker 1: And that's when I really fell in love with learning 112 00:07:41,760 --> 00:07:46,120 Speaker 1: everything there was to know about the music industry, and 113 00:07:46,360 --> 00:07:52,160 Speaker 1: my own dreams of becoming an artist really died down 114 00:07:52,240 --> 00:07:54,480 Speaker 1: for a bit because I was just so obsessed now 115 00:07:54,600 --> 00:07:58,960 Speaker 1: with wanting to know how the music industry works. I 116 00:07:59,000 --> 00:08:04,360 Speaker 1: applied to the Sony College Internship program, not knowing yet 117 00:08:04,440 --> 00:08:07,960 Speaker 1: how the entertainment industry only runs off of referrals basically. 118 00:08:08,000 --> 00:08:10,880 Speaker 1: But my boss he knew the guy who was hiring, 119 00:08:11,240 --> 00:08:14,480 Speaker 1: and then I did one phone interview that week for 120 00:08:14,600 --> 00:08:17,840 Speaker 1: RCA Records, and then boom, I got my first major 121 00:08:17,920 --> 00:08:22,800 Speaker 1: Lley Bowl internship. I was very challenged because I felt 122 00:08:22,800 --> 00:08:25,920 Speaker 1: like a fish out of water. Where this Sony building 123 00:08:25,960 --> 00:08:28,600 Speaker 1: was in Beverly Hills and I was commuting in my 124 00:08:28,600 --> 00:08:32,640 Speaker 1: little Honda Civic from Bullerton to Beverly Hills. It took 125 00:08:32,840 --> 00:08:35,679 Speaker 1: almost two and a half to three hours, depending on traffic. 126 00:08:36,240 --> 00:08:38,080 Speaker 3: And this was an unpaid internship. 127 00:08:38,640 --> 00:08:43,680 Speaker 1: I was going to school Monday, Wednesday, Friday, interning Monday night, 128 00:08:44,240 --> 00:08:49,480 Speaker 1: Tuesday and Thursday at Sony, and then working two restaurants 129 00:08:49,920 --> 00:08:50,720 Speaker 1: on the weekends. 130 00:08:52,080 --> 00:08:56,000 Speaker 3: So I had zero days off. But I was just like, 131 00:08:56,040 --> 00:08:57,400 Speaker 3: it's just gonna pay off. 132 00:09:00,760 --> 00:09:03,560 Speaker 1: I was signed to Columbia Records and my first job 133 00:09:03,559 --> 00:09:06,000 Speaker 1: out of the music industry was doing tour management and 134 00:09:06,080 --> 00:09:08,560 Speaker 1: day to day management for this like Swedish pop artist. 135 00:09:09,400 --> 00:09:11,559 Speaker 1: But that also came with my first lesson in the 136 00:09:11,640 --> 00:09:14,760 Speaker 1: music industry where things didn't pan out the way that 137 00:09:14,760 --> 00:09:16,720 Speaker 1: I had imagined. You know, I had imagined like working 138 00:09:16,720 --> 00:09:18,959 Speaker 1: with them for years and then they were like, there 139 00:09:18,960 --> 00:09:20,960 Speaker 1: may or may not be a budget for you. In 140 00:09:21,040 --> 00:09:25,679 Speaker 1: twenty seventeen, I was trying to find a full time 141 00:09:25,760 --> 00:09:29,560 Speaker 1: job in the music industry and getting ghosted left and right, 142 00:09:29,640 --> 00:09:30,880 Speaker 1: and I knew I was qualified. 143 00:09:30,920 --> 00:09:32,040 Speaker 3: I was overqualified. 144 00:09:33,400 --> 00:09:35,000 Speaker 1: I realized, I'm like, Okay, if no one's going to 145 00:09:35,080 --> 00:09:37,000 Speaker 1: give me a seat at the table, then I'm just 146 00:09:37,000 --> 00:09:40,240 Speaker 1: going to build my own cable. And so with the 147 00:09:40,320 --> 00:09:42,079 Speaker 1: twelve out of twenty two bucks that I had in 148 00:09:42,160 --> 00:09:45,160 Speaker 1: my bank account at that time, I bought the domain 149 00:09:45,240 --> 00:09:45,800 Speaker 1: name for me. 150 00:09:45,920 --> 00:09:47,640 Speaker 3: Huh. 151 00:09:47,960 --> 00:09:51,080 Speaker 1: I was twenty three years old, and I was like, Wes, 152 00:09:51,320 --> 00:09:54,360 Speaker 1: let's go for it. After that, I mean, like I 153 00:09:54,360 --> 00:09:55,600 Speaker 1: didn't know how I was going to pay my rent 154 00:09:55,720 --> 00:09:59,079 Speaker 1: for the first few months. With artists Management, you don't 155 00:09:59,120 --> 00:10:02,280 Speaker 1: have to be an expert in every niche pocket of 156 00:10:02,360 --> 00:10:04,800 Speaker 1: the music industry. You just have to be a great 157 00:10:04,840 --> 00:10:08,160 Speaker 1: connector and have a great strategy and see things from 158 00:10:08,160 --> 00:10:13,439 Speaker 1: a bird's eye view. When I found Cuckole on Twitter, 159 00:10:13,840 --> 00:10:17,440 Speaker 1: I saw a global superstar. He was just like the 160 00:10:17,520 --> 00:10:20,160 Speaker 1: Chicano kid next door for me. He was coming up 161 00:10:20,200 --> 00:10:23,880 Speaker 1: in the DII music scene, playing backyard shows like every 162 00:10:23,880 --> 00:10:28,360 Speaker 1: single weekend, and it really all came together for me 163 00:10:28,400 --> 00:10:30,120 Speaker 1: when I saw him play for the first time. When 164 00:10:30,160 --> 00:10:32,080 Speaker 1: I saw the kind of kids that were flooding into 165 00:10:32,679 --> 00:10:35,400 Speaker 1: these backyards and it was kids that looked like. 166 00:10:35,440 --> 00:10:39,400 Speaker 3: Us, I found myself there crying. 167 00:10:39,920 --> 00:10:42,480 Speaker 1: I needed something like this as a teenager, Like how 168 00:10:42,480 --> 00:10:46,000 Speaker 1: helpful had this been for me to have somebody that 169 00:10:46,080 --> 00:10:48,720 Speaker 1: looks like me and makes the music that I'm drawn to, 170 00:10:49,000 --> 00:10:51,120 Speaker 1: you know? And so I felt like it was my 171 00:10:51,200 --> 00:10:55,760 Speaker 1: personal mission to make sure this kid blew up. And 172 00:10:55,800 --> 00:10:58,280 Speaker 1: so we exchanged numbers and then he texted me literally 173 00:10:58,320 --> 00:11:00,720 Speaker 1: the next day, and we met up for that goos, 174 00:11:01,280 --> 00:11:03,640 Speaker 1: and I was like, you know what, let's just try 175 00:11:03,679 --> 00:11:05,680 Speaker 1: this out and see what I can do for you. 176 00:11:11,080 --> 00:11:13,360 Speaker 1: This was at the time when I was putting together 177 00:11:13,360 --> 00:11:15,080 Speaker 1: the first Solidarity for sanctuary show. 178 00:11:17,360 --> 00:11:18,600 Speaker 3: The idea of solidarity for. 179 00:11:18,600 --> 00:11:25,079 Speaker 1: Sanctuaries started when the previous administration came into power January 180 00:11:25,160 --> 00:11:30,520 Speaker 1: of twenty seventeen. That first week, he made sure to 181 00:11:30,720 --> 00:11:35,920 Speaker 1: just instill fear in our communities, specifically threatening the sanctuary 182 00:11:35,960 --> 00:11:41,920 Speaker 1: title of Los Angeles. And shortly after that, down the 183 00:11:41,960 --> 00:11:44,240 Speaker 1: street from where I live, a father was dropping off 184 00:11:44,240 --> 00:11:46,560 Speaker 1: his daughters at elementary school and was detained and reported. 185 00:11:47,960 --> 00:11:50,679 Speaker 1: My brother was deported my senior year of college. And 186 00:11:51,400 --> 00:11:53,080 Speaker 1: I always just carried that fear that like the next 187 00:11:53,080 --> 00:11:57,199 Speaker 1: word in me my parents. I had to take matters 188 00:11:57,240 --> 00:12:00,600 Speaker 1: into my own hands, where I found this organization called 189 00:12:00,640 --> 00:12:04,760 Speaker 1: Kadesen and Los Angeles that has a staff of attorneys 190 00:12:04,760 --> 00:12:07,320 Speaker 1: you know, that provide free legal services. All you had 191 00:12:07,360 --> 00:12:09,880 Speaker 1: to pay for is the application fee. Application V is 192 00:12:09,880 --> 00:12:15,200 Speaker 1: three thousand dollars. I was like, Doughtie's you work in 193 00:12:15,200 --> 00:12:18,000 Speaker 1: the music industry, you know how much one show can make. 194 00:12:18,280 --> 00:12:23,040 Speaker 1: That's roughly around three thousand dollars. Find a venue, ask 195 00:12:23,080 --> 00:12:25,480 Speaker 1: your homies that are in bands, your homies at DJ, 196 00:12:25,679 --> 00:12:29,280 Speaker 1: small businesses that can donate, make merchandise, like put your 197 00:12:29,320 --> 00:12:30,640 Speaker 1: hat on, like you know how to do this. 198 00:12:30,760 --> 00:12:32,040 Speaker 3: You've been prepared for this moment. 199 00:12:33,840 --> 00:12:36,720 Speaker 1: We had the venue, we had the small business partners, 200 00:12:36,800 --> 00:12:38,400 Speaker 1: we had all the other bands that were playing, but 201 00:12:38,440 --> 00:12:41,280 Speaker 1: like we needed the headliner to round out the show, 202 00:12:41,360 --> 00:12:43,760 Speaker 1: and well then yeah, and then we found ourselves with 203 00:12:43,800 --> 00:12:44,480 Speaker 1: the sold out. 204 00:12:44,320 --> 00:12:45,880 Speaker 3: Show after Kugo joined the bill. 205 00:12:48,720 --> 00:12:51,720 Speaker 1: And so the first couple of shows helped with my parents, 206 00:12:51,800 --> 00:12:53,920 Speaker 1: and then after that it took on different causes. 207 00:12:56,760 --> 00:12:59,000 Speaker 2: I got one last thing for you guys. 208 00:12:58,720 --> 00:13:02,599 Speaker 1: When Daka was threatened and people had to find scholarships 209 00:13:02,600 --> 00:13:06,040 Speaker 1: for renewals, and so we helped a couple folks with that. Basically, 210 00:13:06,080 --> 00:13:10,760 Speaker 1: these concerts were then demonstrations we deserve moments of joy. 211 00:13:10,880 --> 00:13:13,480 Speaker 1: You know it doesn't have to be just you know, 212 00:13:13,559 --> 00:13:16,680 Speaker 1: deportation stories and trauma porn. You know that we can 213 00:13:16,920 --> 00:13:20,320 Speaker 1: get to enjoy a concert together and laugh and sing 214 00:13:20,400 --> 00:13:23,640 Speaker 1: along and stand in the power of who we are 215 00:13:23,760 --> 00:13:30,560 Speaker 1: simply just because we're existing. Our careers were just moving 216 00:13:30,600 --> 00:13:34,400 Speaker 1: so fast. Koko was exploding every single door that I 217 00:13:34,480 --> 00:13:37,600 Speaker 1: knocked on for him opened, but with some hesitance because 218 00:13:37,600 --> 00:13:39,440 Speaker 1: they didn't see an artist I can before, so they 219 00:13:39,440 --> 00:13:43,600 Speaker 1: didn't have the foresight to understand what kind of level 220 00:13:43,640 --> 00:13:47,000 Speaker 1: of success this kind of an artist can reach for 221 00:13:47,080 --> 00:13:49,160 Speaker 1: an international artists like you have a full team right 222 00:13:49,240 --> 00:13:52,120 Speaker 1: from your management to your attorney, to your publicists, your 223 00:13:52,120 --> 00:13:54,960 Speaker 1: tour managers, to your production managers. But when you're in 224 00:13:54,960 --> 00:13:56,600 Speaker 1: the very beginning, you have to wear all of those 225 00:13:56,679 --> 00:14:00,480 Speaker 1: hats until you can build that team, escially as an 226 00:14:00,520 --> 00:14:07,640 Speaker 1: independent artist like ooh, that's a tough one. Everyone was 227 00:14:07,679 --> 00:14:11,960 Speaker 1: looking to Cucko as this it flagship artist for this 228 00:14:12,000 --> 00:14:16,920 Speaker 1: new LATINX music movement in Indie right, and so then 229 00:14:16,960 --> 00:14:19,840 Speaker 1: everyone was looking to me as like the manager that 230 00:14:19,880 --> 00:14:21,680 Speaker 1: can help them make it happen, because we made it 231 00:14:21,680 --> 00:14:25,680 Speaker 1: happen for Cucko. Then I started saying yes to too 232 00:14:25,680 --> 00:14:29,240 Speaker 1: many things. I found myself at a time managing like 233 00:14:29,320 --> 00:14:37,120 Speaker 1: five artists, and I was working so much. When you're 234 00:14:37,120 --> 00:14:41,760 Speaker 1: so ambitious, sometimes you just don't see the negative side 235 00:14:41,800 --> 00:14:43,920 Speaker 1: of anything because you're like, oh no, like I'm going 236 00:14:44,600 --> 00:14:46,200 Speaker 1: twenty nineteen year was the first time that I ever 237 00:14:46,280 --> 00:14:50,640 Speaker 1: experienced like partying ways with a client, and that's heartbreaking. 238 00:14:51,720 --> 00:14:54,040 Speaker 1: These are like relationships that do mean a lot to you, 239 00:14:54,160 --> 00:14:58,000 Speaker 1: and then you look into yourself and you're like, am 240 00:14:58,000 --> 00:15:00,280 Speaker 1: I not enough? Am I not doing enough? Am I 241 00:15:00,320 --> 00:15:05,480 Speaker 1: not capable? I was so depressed and burned out, and 242 00:15:05,520 --> 00:15:08,520 Speaker 1: I wasn't even enjoying it anymore. Like everyone was happy 243 00:15:08,520 --> 00:15:11,480 Speaker 1: for me, but I wasn't happy for me. That's when 244 00:15:11,480 --> 00:15:14,640 Speaker 1: I realized, like, what's the point of this? And then 245 00:15:14,640 --> 00:15:18,880 Speaker 1: the pandemic happened, and then that brought me to a 246 00:15:18,920 --> 00:15:19,400 Speaker 1: new low. 247 00:15:19,640 --> 00:15:20,240 Speaker 3: For sure. 248 00:15:21,480 --> 00:15:23,520 Speaker 1: I had to take a step back for my health 249 00:15:23,600 --> 00:15:27,800 Speaker 1: and I just had to reflect on what I really 250 00:15:27,840 --> 00:15:34,160 Speaker 1: wanted to do. It's the future of my career. I 251 00:15:34,200 --> 00:15:37,280 Speaker 1: went to live with my brother in Mexico summer of 252 00:15:37,320 --> 00:15:40,320 Speaker 1: twenty twenty after my parents got to like reunite with 253 00:15:40,400 --> 00:15:43,880 Speaker 1: him and stuff, and that was everything that I needed. 254 00:15:45,920 --> 00:15:51,960 Speaker 1: I went down to La Bufalora and in Sanada. The 255 00:15:52,040 --> 00:15:56,800 Speaker 1: sun was not out, it was cloudy, and it was 256 00:15:57,040 --> 00:16:04,560 Speaker 1: right after I had hit a very deep low, and 257 00:16:04,640 --> 00:16:06,600 Speaker 1: I was just there seeking answers and I was just 258 00:16:06,640 --> 00:16:13,440 Speaker 1: hoping for a better tomorrow and a better future. And 259 00:16:13,480 --> 00:16:16,680 Speaker 1: all of a sudden, I get drenched by this water 260 00:16:17,120 --> 00:16:20,800 Speaker 1: and I come out and this waking man. 261 00:16:20,680 --> 00:16:21,480 Speaker 3: Who's making up this? 262 00:16:21,600 --> 00:16:26,880 Speaker 1: Anias was telling me a story about the magic that 263 00:16:26,920 --> 00:16:29,680 Speaker 1: this water brings, and then all of a sudden, the 264 00:16:29,680 --> 00:16:30,400 Speaker 1: sun comes out. 265 00:16:31,720 --> 00:16:43,400 Speaker 3: I was like, okay, God, you were very loud. The serres. 266 00:16:45,160 --> 00:16:55,800 Speaker 1: Stasconi, I was encouraged to sing against. I started recording 267 00:16:55,840 --> 00:17:02,360 Speaker 1: the music that I had written for years. You know, 268 00:17:02,400 --> 00:17:05,560 Speaker 1: it's a blessing and a curse to see things from 269 00:17:05,680 --> 00:17:08,800 Speaker 1: the manager's perspective. It's like switching from my left brain 270 00:17:08,840 --> 00:17:13,000 Speaker 1: to right brain all the time. So I sometimes have 271 00:17:13,080 --> 00:17:15,520 Speaker 1: to be like, okay, lordies, shut that brain off so 272 00:17:15,560 --> 00:17:25,160 Speaker 1: you can like be in the studio for a while. Yeah, 273 00:17:25,280 --> 00:17:33,600 Speaker 1: do you know yet? Sena shut Upsina on the show. 274 00:17:35,520 --> 00:17:38,479 Speaker 1: So I started making these live sessions happen where I 275 00:17:38,520 --> 00:17:40,680 Speaker 1: recorded one the week of my twenty seventh birthday, and 276 00:17:40,720 --> 00:17:43,720 Speaker 1: I filmed that in my backyard with like my closest 277 00:17:43,720 --> 00:17:44,920 Speaker 1: people in my life. 278 00:17:49,640 --> 00:17:51,240 Speaker 3: And then we put it out. 279 00:17:51,680 --> 00:17:55,920 Speaker 1: And the reaction that received, the affirmation of artists I admire, 280 00:17:56,200 --> 00:17:58,159 Speaker 1: like Monat, like Jesse Reyes. 281 00:17:58,880 --> 00:18:00,680 Speaker 3: I was like, LORDI is what's I mean? 282 00:18:00,840 --> 00:18:04,400 Speaker 1: I know, like these are people that you look up 283 00:18:04,440 --> 00:18:06,679 Speaker 1: to and all of a sudden they're in your corner. 284 00:18:07,560 --> 00:18:11,679 Speaker 1: But every situation that I was trying to get into 285 00:18:12,240 --> 00:18:15,840 Speaker 1: by working again in the music industry as like an executive. 286 00:18:17,160 --> 00:18:22,000 Speaker 1: It wasn't clicking, but every single door was opening for 287 00:18:22,080 --> 00:18:27,679 Speaker 1: me to become an artist. God it and I just 288 00:18:27,720 --> 00:18:29,920 Speaker 1: had to really sit with myself. I'm like, okay, what's 289 00:18:29,920 --> 00:18:34,199 Speaker 1: holding you back? Okay, it's fear. Okay, it's fear of 290 00:18:34,200 --> 00:18:36,800 Speaker 1: what other people think. Okay, it's fear of what your 291 00:18:36,800 --> 00:18:41,639 Speaker 1: past will think. But if you're moving towards your future, 292 00:18:41,800 --> 00:18:45,120 Speaker 1: what's meant for you? 293 00:18:45,119 --> 00:18:46,760 Speaker 3: You can't think like that anymore. 294 00:18:56,800 --> 00:19:03,320 Speaker 1: And it was a very painful problems of having to 295 00:19:03,359 --> 00:19:07,600 Speaker 1: say no to certain things, feeling like I'm letting people 296 00:19:07,720 --> 00:19:18,600 Speaker 1: down by choosing myself and let us stays usk me 297 00:19:18,760 --> 00:19:32,240 Speaker 1: to he did so. My mom always encouraged me to 298 00:19:32,320 --> 00:19:35,520 Speaker 1: sing growing up, but specifically whening him to like ranchetas 299 00:19:35,880 --> 00:19:38,240 Speaker 1: I thought he's standing. When I will say soa like Ganda, 300 00:19:39,200 --> 00:19:42,080 Speaker 1: I'm like, okay, I'm not, And you know, growing up 301 00:19:42,119 --> 00:19:44,520 Speaker 1: as like that Amol kid, I was like, no, Mom, 302 00:19:44,640 --> 00:19:47,000 Speaker 1: it's not faz like this is the kind of. 303 00:19:47,040 --> 00:19:47,600 Speaker 3: Music you know. 304 00:19:48,400 --> 00:19:51,200 Speaker 1: But then ultimately me just coming back to Ranchetta's and 305 00:19:51,840 --> 00:20:06,879 Speaker 1: Boleros las con Sante Pasados Branchellijos brought me back to 306 00:20:07,320 --> 00:20:10,480 Speaker 1: myself with my voice. You know, the stories that we 307 00:20:10,640 --> 00:20:14,960 Speaker 1: tell of, like love and loss, and I think that's 308 00:20:15,040 --> 00:20:18,960 Speaker 1: very reflective in what I've been writing over the last 309 00:20:19,400 --> 00:20:27,560 Speaker 1: few years. My actual debut, as me, like Lori Sinai 310 00:20:27,600 --> 00:20:31,199 Speaker 1: performing is in front of these people in place La Rasa. 311 00:20:31,400 --> 00:20:32,280 Speaker 3: That's a free to call out. 312 00:20:32,280 --> 00:20:34,680 Speaker 1: It her first exhibition in the States and it was 313 00:20:34,720 --> 00:20:37,960 Speaker 1: on the other mortos of all special days. 314 00:20:38,560 --> 00:20:42,840 Speaker 3: It was magical what do you want? So I hope the. 315 00:20:42,880 --> 00:20:45,520 Speaker 1: Music that people will hear, you know that's going to 316 00:20:45,520 --> 00:20:50,560 Speaker 1: be coming out this year, that there reminds them of themselves, 317 00:20:51,840 --> 00:20:55,280 Speaker 1: reminds them of where they've come from, and hopefully gives 318 00:20:55,320 --> 00:20:56,720 Speaker 1: them hope on where they're going. 319 00:21:01,920 --> 00:21:02,800 Speaker 3: La Bana. 320 00:21:13,160 --> 00:21:15,959 Speaker 2: This episode was produced by Patricia Sulbaran with help from 321 00:21:16,040 --> 00:21:19,280 Speaker 2: Julia Rocha. It was edited by Marta Martinez and mixed 322 00:21:19,280 --> 00:21:22,960 Speaker 2: by stefrie Lebo and gabriel A Biez. The Latino USA 323 00:21:23,000 --> 00:21:28,800 Speaker 2: team includes Andrea Lopez Cruzado, Daisy Contreras, Mike Sargent, Julieta Martinelli, 324 00:21:28,920 --> 00:21:33,800 Speaker 2: Victori Estrada, Rinaldo Leanos, Junior, Alejandra Salasad and Julia Rocha 325 00:21:34,040 --> 00:21:37,960 Speaker 2: with help from Raoul Perez. Our senior engineer is Julia Caruso. 326 00:21:38,280 --> 00:21:42,000 Speaker 2: Our associate engineer is j. J. Carubin. Our digital editor 327 00:21:42,160 --> 00:21:46,280 Speaker 2: is Luis Luna. Our fellows are Elisa Baena, Monica Morales 328 00:21:46,320 --> 00:21:50,880 Speaker 2: and Andrew Vignellis. Our theme music was composed by Zania Rubinos. 329 00:21:51,080 --> 00:21:54,400 Speaker 2: I'm your host and executive producer Maria no Josa. Remember 330 00:21:54,600 --> 00:21:57,640 Speaker 2: not Te Bayas and we'll see you on our next episode. 331 00:21:57,840 --> 00:22:06,400 Speaker 4: Ciao Latino USA is made possible in part by California Endowment, 332 00:22:06,720 --> 00:22:10,040 Speaker 4: building a strong state by improving the health of all Californians, 333 00:22:10,800 --> 00:22:15,280 Speaker 4: the John D. And Catherine T. MacArthur Foundation, and the 334 00:22:15,359 --> 00:22:19,119 Speaker 4: Ford Foundation, working with visionaries on the front lines of 335 00:22:19,160 --> 00:22:20,760 Speaker 4: social change worldwide.