1 00:00:03,400 --> 00:00:06,080 Speaker 1: Hello, I'm a slightly under the weather Scott Sashnik. On 2 00:00:06,120 --> 00:00:08,680 Speaker 1: this weekly podcast, we will explore them big money issues 3 00:00:08,680 --> 00:00:10,480 Speaker 1: in the world of sports and talk to some of 4 00:00:10,480 --> 00:00:13,200 Speaker 1: the biggest players in the industry. On this week's show, 5 00:00:13,280 --> 00:00:16,360 Speaker 1: we speak with the president of Telemundo Deportees, Ray Warren. 6 00:00:16,680 --> 00:00:18,599 Speaker 1: But first let's look at the top stories of the week. 7 00:00:18,960 --> 00:00:21,800 Speaker 1: Joining us as Bloomberg Business of Sports reporter Eben Novie 8 00:00:21,840 --> 00:00:25,720 Speaker 1: Williams Michael barr Is off Eban. First off, the big 9 00:00:25,760 --> 00:00:30,440 Speaker 1: news the World Cup being shared by the US, Mexico, 10 00:00:30,640 --> 00:00:34,120 Speaker 1: and Canada. See we all can get along. Yeah, this 11 00:00:34,200 --> 00:00:37,640 Speaker 1: is obviously the better of the two bids, but as 12 00:00:37,680 --> 00:00:41,280 Speaker 1: you know in history has proven, FIFA doesn't always choose 13 00:00:41,320 --> 00:00:43,680 Speaker 1: the best when it comes when it comes to the 14 00:00:43,680 --> 00:00:46,120 Speaker 1: World Cup. And this time they did you know the 15 00:00:46,520 --> 00:00:50,199 Speaker 1: North American bid includes all three countries, Mexico, Canada, the 16 00:00:50,280 --> 00:00:53,279 Speaker 1: United States. It's really just a United States bid. Uh. 17 00:00:53,360 --> 00:00:55,560 Speaker 1: Sixty of the eight games are gonna be there. Everything 18 00:00:55,600 --> 00:00:58,440 Speaker 1: from the quarterfinals on will be in the United States. Uh. 19 00:00:58,480 --> 00:01:02,040 Speaker 1: They beat out Morocco over whelmingly. The big question is 20 00:01:02,080 --> 00:01:04,319 Speaker 1: this kind of a new era for FIFA? Is the 21 00:01:04,600 --> 00:01:08,679 Speaker 1: is the back the back room shady by that is 22 00:01:08,720 --> 00:01:11,880 Speaker 1: that is that over or is this kind of been 23 00:01:11,959 --> 00:01:14,280 Speaker 1: part of this big group. This could not have happened now, 24 00:01:14,959 --> 00:01:18,559 Speaker 1: it's certainly possible. But yeah, the the U S bid 25 00:01:19,120 --> 00:01:24,880 Speaker 1: promises to be the most lucrative. They're promising eleven billion 26 00:01:24,880 --> 00:01:27,440 Speaker 1: dollars to FIFA. No World Cup to my knowledge, has 27 00:01:27,440 --> 00:01:30,920 Speaker 1: ever brought more than six billion to fifah. So a 28 00:01:30,959 --> 00:01:33,400 Speaker 1: lot of people happy with the news today. Speaking of 29 00:01:33,720 --> 00:01:36,640 Speaker 1: big money, a judge has approved a T and T 30 00:01:36,840 --> 00:01:40,560 Speaker 1: bids to buy Time Warner. We can now expect a 31 00:01:40,840 --> 00:01:45,200 Speaker 1: flurry of M and A and consolidation in the media space. Yeah, 32 00:01:45,240 --> 00:01:48,680 Speaker 1: eight five billion dollar deals, so eight times with the 33 00:01:48,680 --> 00:01:50,680 Speaker 1: World Cup is gonna bring in no conditions. By the way, 34 00:01:50,720 --> 00:01:53,160 Speaker 1: they don't have to sell anyone. What you're surprising to 35 00:01:53,160 --> 00:01:55,520 Speaker 1: me is that surpresident to you. You thought that perhaps 36 00:01:55,680 --> 00:01:58,680 Speaker 1: with with the Trump administration pushing that perhaps there'd be 37 00:01:58,680 --> 00:02:00,400 Speaker 1: some conditions. But you're right, there's going to be a 38 00:02:00,400 --> 00:02:03,360 Speaker 1: lot more consolidation here. And the question is what does 39 00:02:03,400 --> 00:02:07,000 Speaker 1: that mean for for the way people consume media? You know, 40 00:02:07,080 --> 00:02:10,200 Speaker 1: the no question that it's moving towards mobile. You know, 41 00:02:10,240 --> 00:02:11,480 Speaker 1: it's one of the reasons why a T and T 42 00:02:11,600 --> 00:02:13,320 Speaker 1: did this, you know why why they want to boost 43 00:02:14,200 --> 00:02:16,920 Speaker 1: what they have in the mobile sphere um merging TV 44 00:02:17,040 --> 00:02:18,959 Speaker 1: and mobile. Other companies are going to try to do 45 00:02:19,040 --> 00:02:21,440 Speaker 1: that as well. How does it affect consumers when it 46 00:02:21,440 --> 00:02:23,760 Speaker 1: comes to streaming and and for sports fans out there, 47 00:02:24,040 --> 00:02:26,440 Speaker 1: how does it affect the way that they the way 48 00:02:26,480 --> 00:02:28,200 Speaker 1: they consume sports. Yeah, well, if you're looking at the 49 00:02:28,200 --> 00:02:30,919 Speaker 1: Fox assets, and that's what Disney and Comcast are looking at, 50 00:02:31,320 --> 00:02:34,440 Speaker 1: sports is a big part of this. It is one reason, 51 00:02:34,560 --> 00:02:39,040 Speaker 1: one huge reason why these big companies are interested in 52 00:02:39,080 --> 00:02:41,920 Speaker 1: these acquisitions. Absolutely so, all right, we'll see how that 53 00:02:41,919 --> 00:02:44,799 Speaker 1: works out. Reggie Bush speaking of big money. I really 54 00:02:44,840 --> 00:02:47,360 Speaker 1: didn't follow this when Reggie Bush got hurt, but apparently 55 00:02:47,400 --> 00:02:49,280 Speaker 1: when he was playing for the Rams and playing for 56 00:02:49,919 --> 00:02:51,680 Speaker 1: Playing forty nine is. But he was playing at the 57 00:02:51,760 --> 00:02:54,399 Speaker 1: Rams in St. Louis, he ran out of bounds and 58 00:02:54,680 --> 00:02:56,840 Speaker 1: there was no more turf. He just stepped on concrete. 59 00:02:57,400 --> 00:02:59,680 Speaker 1: He slipped, of course, which makes sense if you've ever 60 00:02:59,720 --> 00:03:01,840 Speaker 1: worn of football leats and you step on concrete, down 61 00:03:01,880 --> 00:03:04,680 Speaker 1: you go, and he towards a c l Well. Jury 62 00:03:04,760 --> 00:03:08,400 Speaker 1: was sympathetic, But the interesting part is where the jury was. Yeah, 63 00:03:08,520 --> 00:03:10,680 Speaker 1: so it has happened back in two thousand fifteen. It's 64 00:03:10,680 --> 00:03:12,880 Speaker 1: been working its way through the court since. When Reggie 65 00:03:12,919 --> 00:03:15,280 Speaker 1: Bush hurt himself, he towards a c l As you said, 66 00:03:15,560 --> 00:03:18,560 Speaker 1: he sued both the Rams and the St. Louis Stadium authority. 67 00:03:18,919 --> 00:03:21,799 Speaker 1: You know, this jury in St. Louis found the Rams 68 00:03:21,800 --> 00:03:24,880 Speaker 1: a percent liable. And why that is interesting is that 69 00:03:25,240 --> 00:03:27,800 Speaker 1: as many sports fans know that the Rams left St. Louis, 70 00:03:29,120 --> 00:03:31,960 Speaker 1: there is a lot of bitterness in St. Louis right 71 00:03:32,000 --> 00:03:35,480 Speaker 1: now for the Rams as as an organization. UM. Who 72 00:03:35,520 --> 00:03:37,800 Speaker 1: knows if that played in here, but it is in 73 00:03:37,840 --> 00:03:40,120 Speaker 1: some ways ironic that the that the twelve person jury 74 00:03:40,160 --> 00:03:42,320 Speaker 1: found the Rams add percent liable, they are now on 75 00:03:42,360 --> 00:03:45,840 Speaker 1: the hook for the third almost thirteen million dollars. Oh direction, 76 00:03:45,920 --> 00:03:48,680 Speaker 1: I asked a more simple question, why in the world 77 00:03:48,760 --> 00:03:51,520 Speaker 1: would you allow concrete on the outside of the stadium 78 00:03:51,520 --> 00:03:53,600 Speaker 1: like that? I mean, we see players running off this. 79 00:03:53,600 --> 00:03:57,680 Speaker 1: This seems like a no brainer that you'd perhaps like 80 00:03:57,920 --> 00:04:00,600 Speaker 1: to maybe put some turkey away. You watch the video, 81 00:04:00,680 --> 00:04:02,640 Speaker 1: It is that obvious. You know he's trying to slow 82 00:04:02,680 --> 00:04:05,080 Speaker 1: down on the turf the minute he steps on the concrete. 83 00:04:06,080 --> 00:04:08,520 Speaker 1: You've never played in cleats and even as a kid, 84 00:04:08,520 --> 00:04:10,400 Speaker 1: you go running your step on the curb. I mean, 85 00:04:10,440 --> 00:04:12,240 Speaker 1: if you've ever seen it's like the kids who forget 86 00:04:12,280 --> 00:04:14,520 Speaker 1: to take their skate guards off in hockey. They hit 87 00:04:14,560 --> 00:04:17,159 Speaker 1: the ice and down they go. Well speaking and while 88 00:04:17,160 --> 00:04:18,719 Speaker 1: we went down, let's go the other way. What is 89 00:04:18,800 --> 00:04:22,359 Speaker 1: up and running? Thank you very much, New Jersey. So 90 00:04:22,360 --> 00:04:24,720 Speaker 1: they win the case. I feel bad for New Jersey. 91 00:04:24,839 --> 00:04:27,320 Speaker 1: And by the way, I say this as well. The 92 00:04:27,360 --> 00:04:29,920 Speaker 1: listeners don't know, but you know, Medina, you know I 93 00:04:30,040 --> 00:04:33,039 Speaker 1: soon will be a New Jersey resident closing on the house, 94 00:04:33,080 --> 00:04:36,279 Speaker 1: hopefully in a few weeks. New Jersey brings the case 95 00:04:36,320 --> 00:04:39,240 Speaker 1: to the Supreme Court for legalized sports betting. They win, 96 00:04:40,040 --> 00:04:43,800 Speaker 1: and then Delaware, Delaware gets in there and is first 97 00:04:43,800 --> 00:04:46,679 Speaker 1: to take bets. Yeah, the New Jersey is going about 98 00:04:46,680 --> 00:04:49,280 Speaker 1: a week after Delaware. New Jersey obviously a bigger state, 99 00:04:49,279 --> 00:04:52,600 Speaker 1: more people, gonna be a bigger market. Um, how much 100 00:04:52,600 --> 00:04:55,200 Speaker 1: does first mover status matter? You can maybe mak an 101 00:04:55,279 --> 00:04:58,400 Speaker 1: argument that someone say in Philadelphia who is driving range 102 00:04:58,440 --> 00:05:01,520 Speaker 1: between New Jersey and and Delaware, chose to go to 103 00:05:01,560 --> 00:05:04,400 Speaker 1: Delaware first and maybe loyal to wherever they went first, 104 00:05:04,720 --> 00:05:08,280 Speaker 1: or d C or sure I under yeah, but yea, yeah, 105 00:05:08,400 --> 00:05:12,239 Speaker 1: but I would think there's not much financially doesn't matter. 106 00:05:13,200 --> 00:05:14,560 Speaker 1: I mean they put all the work. You kind of 107 00:05:14,560 --> 00:05:17,279 Speaker 1: expected either Murphy or Christie or the two of them 108 00:05:17,279 --> 00:05:22,039 Speaker 1: to be the first people betting on scores like and 109 00:05:22,080 --> 00:05:23,600 Speaker 1: you know Christie would have stepped to the window and 110 00:05:23,640 --> 00:05:26,560 Speaker 1: he said a thousand on the Cowboys to exactly as 111 00:05:26,600 --> 00:05:31,680 Speaker 1: as film Murphy holds the Giants ticket. Yeah, but New 112 00:05:31,760 --> 00:05:35,120 Speaker 1: Jersey has earned the tax money they're getting here. Will 113 00:05:35,160 --> 00:05:38,560 Speaker 1: be fascinated to see. You know, there are companies like Betfair, 114 00:05:38,960 --> 00:05:41,640 Speaker 1: companies like William Hill that are well positioned already in 115 00:05:41,680 --> 00:05:44,680 Speaker 1: New Jersey. Uh, this will be I mean Delaware, quick guest, 116 00:05:44,720 --> 00:05:47,159 Speaker 1: Delaware was three hundred thousand day. What do you guess 117 00:05:47,160 --> 00:05:49,599 Speaker 1: for New Jersey? Can you make it? Might putting on? Okay, 118 00:05:49,640 --> 00:05:52,000 Speaker 1: so about double great? Well, all right, Evan, let's get 119 00:05:52,040 --> 00:05:54,560 Speaker 1: into our interview with Ray Warren. He's the president of 120 00:05:54,600 --> 00:05:59,040 Speaker 1: Telemundo Deportes. He oversees NBC Universal Telemundo Enterprises, the growing 121 00:05:59,040 --> 00:06:03,120 Speaker 1: sports business. They leads its strategy across all platforms and networks. 122 00:06:03,320 --> 00:06:07,320 Speaker 1: He's responsible for developing opportunities both in the existing franchises 123 00:06:07,440 --> 00:06:10,880 Speaker 1: and future acquisitions focused on the FIFA World Cup properties. 124 00:06:11,240 --> 00:06:14,480 Speaker 1: His thirty plus year career spanned several senior level positions 125 00:06:14,720 --> 00:06:18,520 Speaker 1: at leading ad agencies media companies. He's also held several 126 00:06:18,560 --> 00:06:21,839 Speaker 1: sales positions at ABC TV Network Ray. Thanks for joining 127 00:06:21,920 --> 00:06:25,359 Speaker 1: us pleasure. You're on the line from Moscow. Just attended 128 00:06:25,400 --> 00:06:29,680 Speaker 1: the FIFA World Congress where the big news World Cup 129 00:06:29,760 --> 00:06:33,359 Speaker 1: going to the North American bid shared by Mexico, Canada 130 00:06:33,400 --> 00:06:35,880 Speaker 1: and the US. Any surprises there. Are you surprised at 131 00:06:35,880 --> 00:06:39,400 Speaker 1: all by the by the vote? No, ultimately I wasn't, 132 00:06:39,440 --> 00:06:42,640 Speaker 1: but I think it was a bit of a interesting 133 00:06:42,640 --> 00:06:44,960 Speaker 1: task because I think there was a period of time 134 00:06:45,000 --> 00:06:49,240 Speaker 1: where it seemed like it was a pretty solid well, 135 00:06:49,480 --> 00:06:51,640 Speaker 1: I mean, if you go all the way back, Morocco 136 00:06:51,680 --> 00:06:54,640 Speaker 1: had any country that wanted to bid, had a bid 137 00:06:54,640 --> 00:06:57,680 Speaker 1: by August eleven, and you know, we were in the 138 00:06:57,760 --> 00:07:01,320 Speaker 1: conversations with the US and next go to Canada and 139 00:07:01,360 --> 00:07:03,640 Speaker 1: they didn't see anything on the horizon. And then on 140 00:07:03,640 --> 00:07:06,560 Speaker 1: on August eleven, literally Morocco raised their hand and said 141 00:07:06,600 --> 00:07:08,279 Speaker 1: we'd like to bid. So that was a bit of 142 00:07:08,279 --> 00:07:10,360 Speaker 1: a shock. So we again we were going down the 143 00:07:10,400 --> 00:07:12,520 Speaker 1: road thinking it was the US only bid, and then 144 00:07:12,520 --> 00:07:15,920 Speaker 1: it became a US Morocco bid, and then it seemed 145 00:07:15,960 --> 00:07:20,520 Speaker 1: like the US, we're pretty strong, did But then there's something, 146 00:07:20,720 --> 00:07:24,320 Speaker 1: you know, started getting a little fuzzy on comments certain 147 00:07:24,360 --> 00:07:27,160 Speaker 1: people were making about the World Cup and wide should 148 00:07:27,160 --> 00:07:29,200 Speaker 1: be in the U S and la la la and 149 00:07:29,440 --> 00:07:33,880 Speaker 1: oltimately was Morocco was pretty good, like what going on here? 150 00:07:34,280 --> 00:07:38,840 Speaker 1: And then uh, at the end of the day, UM, 151 00:07:38,840 --> 00:07:42,480 Speaker 1: as we were kind of approaching today, it was pretty 152 00:07:42,480 --> 00:07:45,040 Speaker 1: clear that there'd be enough votes for the United bid 153 00:07:45,080 --> 00:07:49,440 Speaker 1: to get done. Assume congratulations to you as well. I 154 00:07:49,440 --> 00:07:51,920 Speaker 1: mean you are the Spanish language home in the US 155 00:07:52,000 --> 00:07:57,120 Speaker 1: for both and two World Cups. But also h am 156 00:07:57,120 --> 00:07:59,200 Speaker 1: I correct in saying this is a this is a 157 00:07:59,240 --> 00:08:01,560 Speaker 1: win for you guy US. You'd rather have this tournament 158 00:08:01,560 --> 00:08:06,120 Speaker 1: at home than somewhere thousands of miles away. You know, yes, 159 00:08:06,440 --> 00:08:08,560 Speaker 1: of course, you know you'll like to You'll like to 160 00:08:08,600 --> 00:08:12,560 Speaker 1: play at home. Um. You know what I've said before 161 00:08:12,600 --> 00:08:16,280 Speaker 1: and this is sincere UM. When the company did on 162 00:08:16,320 --> 00:08:20,480 Speaker 1: the World Cup, it really had to to two goals. 163 00:08:20,600 --> 00:08:25,000 Speaker 1: One is to procure the sporting event on the planet, 164 00:08:25,960 --> 00:08:28,280 Speaker 1: which ties right into our audience. The other way to 165 00:08:28,320 --> 00:08:33,400 Speaker 1: grow Telemundo UM as a as a media outlet. Um, 166 00:08:34,160 --> 00:08:36,200 Speaker 1: and so you know, we were going to take whatever happened. 167 00:08:36,280 --> 00:08:38,200 Speaker 1: You know, people asked the same questioner at USA not 168 00:08:38,320 --> 00:08:41,319 Speaker 1: qualifying for this one. We're in a hopefully for a 169 00:08:41,360 --> 00:08:44,560 Speaker 1: month longer hal than But it would be silly to 170 00:08:44,600 --> 00:08:49,480 Speaker 1: say we're not excited that that the United did carried 171 00:08:50,160 --> 00:08:54,280 Speaker 1: for folks at home who don't know, the rights that 172 00:08:54,360 --> 00:08:56,960 Speaker 1: that you and Fox are sharing were given in a 173 00:08:57,040 --> 00:09:00,480 Speaker 1: kind of a behind doors negotiation part of a session 174 00:09:00,520 --> 00:09:03,760 Speaker 1: for World Cup, the one and Cutter that's being moved 175 00:09:04,120 --> 00:09:07,920 Speaker 1: from the summer into the fall. Um, do you feel 176 00:09:07,920 --> 00:09:09,800 Speaker 1: like you've got a bargain now that now that this 177 00:09:09,880 --> 00:09:11,360 Speaker 1: is here in the in the U s. How do 178 00:09:11,360 --> 00:09:15,320 Speaker 1: you feel about about that negotiation? I was not a 179 00:09:15,320 --> 00:09:19,520 Speaker 1: part of that. However, it came down, came down, so 180 00:09:20,240 --> 00:09:26,000 Speaker 1: you know, whatever happened happened. Um. But again, you can't 181 00:09:26,000 --> 00:09:30,719 Speaker 1: not be happy having the World Cup in Yeah, I 182 00:09:30,760 --> 00:09:34,840 Speaker 1: mean you could argue with both ways, I guess because 183 00:09:35,760 --> 00:09:39,240 Speaker 1: I think there were some surprises when the announcements were 184 00:09:39,240 --> 00:09:42,400 Speaker 1: made of Russian cutter and then and then a surprise 185 00:09:42,440 --> 00:09:45,520 Speaker 1: when the United So every every cycle has been a surprise, 186 00:09:46,400 --> 00:09:47,959 Speaker 1: some good some months ago. At the end of the 187 00:09:48,040 --> 00:09:50,679 Speaker 1: day as all things good life, things send even out 188 00:09:50,720 --> 00:09:53,800 Speaker 1: over time. We are chatting with Ray Warren, the president 189 00:09:53,800 --> 00:09:57,120 Speaker 1: of Telemundo Deportees and for the non Spanish speakers this 190 00:09:57,280 --> 00:10:00,640 Speaker 1: means sports. He got a big sports division. Give me 191 00:10:00,679 --> 00:10:03,240 Speaker 1: a breakdown, Ray of your sports viewers. How many do 192 00:10:03,280 --> 00:10:05,600 Speaker 1: you have, how old are they? What's the demo? How 193 00:10:05,600 --> 00:10:08,520 Speaker 1: do you capitalize on all these rights? So you know, 194 00:10:08,520 --> 00:10:11,679 Speaker 1: there are sixty million Hispanics in the US, there are 195 00:10:11,720 --> 00:10:16,120 Speaker 1: more bilinguals. Um. So we've got a pretty vast growing 196 00:10:16,160 --> 00:10:20,200 Speaker 1: audience and young. Uh. The average age is the average 197 00:10:20,200 --> 00:10:22,280 Speaker 1: age of a telement of viewers ten years younger than 198 00:10:22,640 --> 00:10:27,319 Speaker 1: the youngest skewing sport on English language. UM. And so 199 00:10:27,400 --> 00:10:31,040 Speaker 1: we have what we call a three M audience. It's multicultural, 200 00:10:31,080 --> 00:10:35,280 Speaker 1: it's mobile, and it's millennial. So um, that's what we've got. 201 00:10:35,280 --> 00:10:39,160 Speaker 1: We've got. You know, bilingual is not all like somebody 202 00:10:39,160 --> 00:10:42,200 Speaker 1: flips the switch and one day they speak Spanish. It's 203 00:10:42,200 --> 00:10:44,960 Speaker 1: a continuum. And so you know, we have a lot 204 00:10:45,040 --> 00:10:48,560 Speaker 1: of folks who grew up watching Spanish on your television 205 00:10:48,600 --> 00:10:53,320 Speaker 1: who are now perhaps fully bilingual. But to me, they've 206 00:10:53,400 --> 00:10:55,760 Speaker 1: they've got the best gig in town because they've got 207 00:10:55,800 --> 00:10:58,920 Speaker 1: so many more options than an English language only me. 208 00:10:59,120 --> 00:11:02,280 Speaker 1: Or they can watch the blowsalist, they can watch they 209 00:11:02,320 --> 00:11:06,160 Speaker 1: have a Super Bowl on NBC or Tolmundo's. However they 210 00:11:06,360 --> 00:11:09,320 Speaker 1: or university should sentence where we put it, so you know, 211 00:11:09,520 --> 00:11:12,280 Speaker 1: it's a great it's a great audience. Um. And and 212 00:11:12,280 --> 00:11:14,000 Speaker 1: by the way, the numbers as you look down the 213 00:11:14,040 --> 00:11:18,800 Speaker 1: road continue to grow, um because all the folks are 214 00:11:19,400 --> 00:11:22,320 Speaker 1: UM in that stage of life where there are more 215 00:11:22,880 --> 00:11:27,199 Speaker 1: more babies coming, and so the growth line for the 216 00:11:27,240 --> 00:11:32,200 Speaker 1: Hispanic community is very strong and young. So it's great. Um. 217 00:11:32,240 --> 00:11:35,680 Speaker 1: And it kind of does play right into this year's 218 00:11:35,760 --> 00:11:39,360 Speaker 1: World Cup in that because it's a very mobile and 219 00:11:39,480 --> 00:11:41,600 Speaker 1: more in the audience, they're going to be very comfortable 220 00:11:42,640 --> 00:11:48,040 Speaker 1: watching the World Cup on their tabloid, cellphone, laptop. It's 221 00:11:48,080 --> 00:11:52,880 Speaker 1: mrs TV, good old fashioned, then your TV whatever. Well, 222 00:11:52,920 --> 00:11:58,920 Speaker 1: I happen to be fluent and vista and quality. Do 223 00:11:59,000 --> 00:12:07,160 Speaker 1: you speak Spanish, it's story and then you know your too, 224 00:12:10,040 --> 00:12:22,880 Speaker 1: and so you're doing very well in yes, if you 225 00:12:22,920 --> 00:12:25,520 Speaker 1: if you do want to cook, you better know the Spanish. 226 00:12:25,640 --> 00:12:28,439 Speaker 1: You know where I started though, I I my Spanish 227 00:12:28,480 --> 00:12:33,680 Speaker 1: started watching Lucca Libre, So you can imagine the Mexican 228 00:12:33,800 --> 00:12:37,920 Speaker 1: wrestling with the Hoods. That's where my Spanish started. So 229 00:12:37,960 --> 00:12:43,000 Speaker 1: you can imagine some of the things I learned watching that. Well, yes, 230 00:12:43,200 --> 00:12:45,680 Speaker 1: I can't actually give me a taste of the of 231 00:12:45,679 --> 00:12:48,319 Speaker 1: the audience. I mean mL just in something that people 232 00:12:48,360 --> 00:12:50,560 Speaker 1: can relate to. We know how people are watching, like 233 00:12:50,760 --> 00:12:54,280 Speaker 1: MLS on English language versus let's say the Mexican legally 234 00:12:54,280 --> 00:12:58,720 Speaker 1: got MX on Spanish language TV. The the audience really 235 00:12:58,840 --> 00:13:03,439 Speaker 1: is big. I leaga X on Spanish Langua television is gigantic. 236 00:13:03,440 --> 00:13:06,640 Speaker 1: They'll do over with two million viewers on and they'll 237 00:13:06,640 --> 00:13:08,880 Speaker 1: do three in the In the playoffs, they'll do a million, 238 00:13:09,280 --> 00:13:12,800 Speaker 1: just like on a regular studing game in the US 239 00:13:12,840 --> 00:13:15,840 Speaker 1: on Univision or who el was carrying so for the 240 00:13:15,880 --> 00:13:20,840 Speaker 1: World Cup here in starts this week at un Telemundo 241 00:13:20,920 --> 00:13:23,320 Speaker 1: is the Spanish language carrier, Fox the English language carrier. 242 00:13:23,520 --> 00:13:25,960 Speaker 1: As we talk about these bilingual fans and fans like 243 00:13:26,000 --> 00:13:28,959 Speaker 1: a young Scott who maybe don't speak Spanish but are 244 00:13:29,000 --> 00:13:32,320 Speaker 1: willing to turn on sports when they're on Spanish language TV, 245 00:13:32,880 --> 00:13:36,280 Speaker 1: what's the Telemundo pitch for why someone who can watch 246 00:13:36,280 --> 00:13:38,920 Speaker 1: in both or even someone who speaks English only might 247 00:13:38,960 --> 00:13:50,840 Speaker 1: want to watch in on a Spanish language telecast. Oh, podcast, 248 00:13:50,920 --> 00:13:56,920 Speaker 1: it's more fun. I'm gonna go English. Yeah, yeah, I 249 00:13:56,920 --> 00:13:59,839 Speaker 1: think we've done. We've run our course. Come on the 250 00:14:00,000 --> 00:14:04,640 Speaker 1: pretty well I take very well? All right, thank you. Um. So, 251 00:14:04,840 --> 00:14:07,439 Speaker 1: you know, I think I talked about I've spent a 252 00:14:07,440 --> 00:14:10,120 Speaker 1: lot of time in the regional sports business, uh, in 253 00:14:10,160 --> 00:14:13,760 Speaker 1: a company called Raycom Sports. When I came to Comcast 254 00:14:13,800 --> 00:14:16,960 Speaker 1: in two thousand and eight, I was on the corporate 255 00:14:17,000 --> 00:14:20,000 Speaker 1: side of the regional sports networks, and I always used 256 00:14:20,000 --> 00:14:25,560 Speaker 1: to talk about, you know, nobody where CSI Miami pajamas 257 00:14:25,600 --> 00:14:28,440 Speaker 1: to bed, but they'll where the Yankee pajamas. Nobody paints 258 00:14:28,440 --> 00:14:32,480 Speaker 1: their face, uh you know, the logo of Dancing with 259 00:14:32,520 --> 00:14:35,160 Speaker 1: the Stars, but they'll put a they'll paint half their 260 00:14:35,160 --> 00:14:37,320 Speaker 1: face green and half their face white to get the 261 00:14:37,320 --> 00:14:41,200 Speaker 1: Celtics game. So there's a passion in the local regional 262 00:14:41,360 --> 00:14:48,160 Speaker 1: sports business that And sometimes people complain about Homie Homer 263 00:14:48,400 --> 00:14:50,920 Speaker 1: rather you know somebody who's this is you know, Philisuto 264 00:14:50,960 --> 00:14:53,360 Speaker 1: is my favorite example of Gosh, when the Yankees are 265 00:14:53,400 --> 00:14:56,000 Speaker 1: doing well, there's nobody happier than filling You could hear 266 00:14:56,120 --> 00:14:58,560 Speaker 1: his voice. But if you're Yankee fan, that's actually pretty 267 00:14:58,600 --> 00:15:01,520 Speaker 1: cool because those of us of a certain agere though. 268 00:15:01,560 --> 00:15:03,920 Speaker 1: You know why he was happy when they were winning 269 00:15:03,920 --> 00:15:05,880 Speaker 1: and they were head because Phil got a head start 270 00:15:06,000 --> 00:15:08,440 Speaker 1: on the traffic and they'd be talking about meeting Cora 271 00:15:08,760 --> 00:15:12,680 Speaker 1: at home, going over the GW Bridge. That's that's very true. 272 00:15:12,760 --> 00:15:16,520 Speaker 1: That's very true. So our guys are not Homer's, but 273 00:15:16,640 --> 00:15:19,320 Speaker 1: they have that same passion. You know. The thing I 274 00:15:19,400 --> 00:15:22,200 Speaker 1: discovered even while I was at the regional sports networks 275 00:15:22,280 --> 00:15:23,880 Speaker 1: when we talked about the World Cup, because again I 276 00:15:23,960 --> 00:15:27,880 Speaker 1: wasn't involved into and we got the right in was 277 00:15:29,240 --> 00:15:31,600 Speaker 1: the World Cup is like the regional sports network up 278 00:15:31,600 --> 00:15:35,880 Speaker 1: of the planet Earth. So while a Cubs fan is 279 00:15:35,920 --> 00:15:39,080 Speaker 1: a mad person in Chicago when it comes to win 280 00:15:39,120 --> 00:15:43,360 Speaker 1: in the World Series, Argentina is a mad country when 281 00:15:43,360 --> 00:15:45,680 Speaker 1: the World Cup plays. So like I'm like, this is 282 00:15:45,720 --> 00:15:48,480 Speaker 1: the coolest gig anybody could have ever put, you know, 283 00:15:48,520 --> 00:15:52,120 Speaker 1: put the charge of um. So that's what it's about. 284 00:15:52,160 --> 00:15:56,400 Speaker 1: It's about watching it in the flavor of the of 285 00:15:56,440 --> 00:15:59,920 Speaker 1: the way the sport is played. So in Chicago, you 286 00:16:00,040 --> 00:16:03,800 Speaker 1: have fun watching the Cubs game in Chicago. You know, 287 00:16:03,880 --> 00:16:05,960 Speaker 1: in the US, you have fun watching the World Cup 288 00:16:06,000 --> 00:16:10,240 Speaker 1: on Telemundow. It's just it matches the vibe of the 289 00:16:10,280 --> 00:16:12,960 Speaker 1: sport you're watching, in my opinion, and so I think 290 00:16:13,040 --> 00:16:17,880 Speaker 1: that's where it's better in Spanish. And you know, yes, 291 00:16:18,080 --> 00:16:20,520 Speaker 1: it's always good to have an important to have a 292 00:16:20,560 --> 00:16:23,560 Speaker 1: commentator on a play by play, but you can get 293 00:16:23,560 --> 00:16:26,960 Speaker 1: a lot out of soccer watching the play on the field. 294 00:16:27,840 --> 00:16:32,120 Speaker 1: It's not quite as you know, Gosh knows. When you 295 00:16:32,120 --> 00:16:34,640 Speaker 1: start watching the NFL and you've got all splits and 296 00:16:34,720 --> 00:16:38,120 Speaker 1: roots and scenes and stuff, it's like it's a it's 297 00:16:38,160 --> 00:16:41,480 Speaker 1: a harder game to appreciate. And so I just think 298 00:16:41,480 --> 00:16:44,640 Speaker 1: that you know the map to the game and the 299 00:16:44,680 --> 00:16:47,480 Speaker 1: call maps to the viewer and what they're seeing on 300 00:16:47,520 --> 00:16:52,440 Speaker 1: the screen. We're speaking with Ray Warren, president of Telemundo Deportees. Ray, 301 00:16:52,480 --> 00:16:55,960 Speaker 1: give us an update ad sales for the in Russia. 302 00:16:56,000 --> 00:16:58,200 Speaker 1: You guys announced earlier this week that you were close 303 00:16:58,240 --> 00:17:00,400 Speaker 1: to or at your goal, and if that was two 304 00:17:01,280 --> 00:17:03,640 Speaker 1: million dollars, how has the commercial side of this been 305 00:17:03,680 --> 00:17:06,280 Speaker 1: for you guys. So I won't confirm with DE nine 306 00:17:06,320 --> 00:17:10,000 Speaker 1: members because I don't confirm with diameters um. But we 307 00:17:10,080 --> 00:17:12,919 Speaker 1: are where we are, beyond where we thought we'd be 308 00:17:13,000 --> 00:17:16,359 Speaker 1: when we did the models in two thousand eleven. Um, 309 00:17:17,160 --> 00:17:20,520 Speaker 1: everything that has happened and is happening. Uh, you know, 310 00:17:20,720 --> 00:17:24,119 Speaker 1: we're we're in a really great place. Um. You know, 311 00:17:24,160 --> 00:17:27,639 Speaker 1: there's a thing called shoehorn and so uh, you know, 312 00:17:27,640 --> 00:17:29,800 Speaker 1: we're not going to close up shop and say, okay, 313 00:17:29,880 --> 00:17:32,280 Speaker 1: what's the next thing that start? Tom tell the window 314 00:17:32,280 --> 00:17:35,480 Speaker 1: on July six if there are and and then the 315 00:17:35,520 --> 00:17:38,439 Speaker 1: other Hey, if there's money out there, will continue to 316 00:17:38,440 --> 00:17:41,159 Speaker 1: find a way to shoe warn them in um. And 317 00:17:41,200 --> 00:17:44,840 Speaker 1: then of course anybody who does a long term event 318 00:17:44,920 --> 00:17:47,639 Speaker 1: to be at the Olympics, be it, uh you know, 319 00:17:47,680 --> 00:17:51,320 Speaker 1: the m C Double A World Series, NBA, everybody touched 320 00:17:51,320 --> 00:17:55,720 Speaker 1: a little bit of inventorious side. The ratings aren't holding up, 321 00:17:56,280 --> 00:17:59,120 Speaker 1: and so of course we've done the same thing. That 322 00:17:59,240 --> 00:18:02,359 Speaker 1: means if the ratings hold up, which we think they will, 323 00:18:03,320 --> 00:18:08,680 Speaker 1: we'll meet all of our audience delivery guarantees or requirements 324 00:18:08,800 --> 00:18:10,600 Speaker 1: and then that will allow us to free up some 325 00:18:10,640 --> 00:18:13,840 Speaker 1: more inventory to sell. And if Mexico in the final, 326 00:18:13,960 --> 00:18:18,320 Speaker 1: you want to be able to sell that right, that's 327 00:18:18,320 --> 00:18:22,520 Speaker 1: a dreamscape, yes for for folks at home. That for 328 00:18:22,520 --> 00:18:25,359 Speaker 1: folks at home that don't know beyond just ad sales. 329 00:18:25,440 --> 00:18:27,040 Speaker 1: Tell us a little bit more about how the other 330 00:18:27,080 --> 00:18:30,240 Speaker 1: ways beyond just just your commercials in which you can 331 00:18:30,280 --> 00:18:33,400 Speaker 1: monetize holding the rights to the most lucrative sporting event 332 00:18:33,400 --> 00:18:37,959 Speaker 1: on Earth. Yeah. Well, obviously, UM, as we all know, 333 00:18:38,240 --> 00:18:45,000 Speaker 1: as it relates to UM content there the best content 334 00:18:45,280 --> 00:18:52,480 Speaker 1: for UH Multi Video Providers VPD is live is live television. 335 00:18:52,560 --> 00:18:54,280 Speaker 1: I think that's why you see Dancing at the Stars 336 00:18:54,320 --> 00:18:56,280 Speaker 1: and you see the Voice, and you see American Idol, 337 00:18:56,320 --> 00:18:59,720 Speaker 1: if you see America's Got Now it's sports in a 338 00:18:59,800 --> 00:19:03,000 Speaker 1: diff away, right. It's a competition and it's live and 339 00:19:03,040 --> 00:19:04,359 Speaker 1: you don't know what the answer is going to be, 340 00:19:04,359 --> 00:19:06,080 Speaker 1: and you really don't want to find out what happened 341 00:19:06,080 --> 00:19:07,520 Speaker 1: the next day if you're a fan of the show. 342 00:19:08,200 --> 00:19:12,240 Speaker 1: Sports is that on the ultimate not the ultimate level, right, 343 00:19:12,640 --> 00:19:16,280 Speaker 1: So it really is a strong business on the distribution 344 00:19:16,320 --> 00:19:22,160 Speaker 1: side for the people who are selling packages of content 345 00:19:22,280 --> 00:19:26,879 Speaker 1: to consumers being skininny bundle, a bundle, a big bundle. 346 00:19:27,400 --> 00:19:31,760 Speaker 1: Uh you know Accord, Shaver, Accord never all those guys. 347 00:19:31,840 --> 00:19:34,960 Speaker 1: So M it's telling content and then so that's another 348 00:19:35,000 --> 00:19:37,879 Speaker 1: revenue strength UM. And you know the other thing we 349 00:19:37,920 --> 00:19:40,879 Speaker 1: have is we have we have merchandise we have a 350 00:19:40,960 --> 00:19:44,760 Speaker 1: soccer dot com and we are in a relationship with 351 00:19:44,800 --> 00:19:48,000 Speaker 1: that with that group, and we are promoting them and 352 00:19:48,000 --> 00:19:50,399 Speaker 1: they're promoting us. And when people buy things for the 353 00:19:50,400 --> 00:19:52,959 Speaker 1: World Cup, we um, you know, are in a business 354 00:19:52,960 --> 00:19:56,919 Speaker 1: with them. We are chatting with Ray Warren, the president 355 00:19:56,920 --> 00:19:59,760 Speaker 1: of Telemundo Deportees and who are some of these advertisers. 356 00:20:00,880 --> 00:20:04,080 Speaker 1: I'm assuming these are big global brands who want to 357 00:20:04,080 --> 00:20:06,439 Speaker 1: be attached to this event. Who's spending the money to 358 00:20:06,480 --> 00:20:13,520 Speaker 1: be involved? Well, that's Coca Cola, Hyundai, Kia actually with us, 359 00:20:14,280 --> 00:20:22,520 Speaker 1: this is a brand under the Hunday umbrella, uh Anhuser, Busch, McDonald's, Sprint, Um, Volkswagen. Yeah, 360 00:20:22,720 --> 00:20:26,560 Speaker 1: you're exactly right, blue chip global brands. Is there any 361 00:20:26,760 --> 00:20:31,560 Speaker 1: reputational risk in doing business with FIFA? Does that come 362 00:20:31,640 --> 00:20:35,280 Speaker 1: into the computation at all with all that's gone on 363 00:20:35,600 --> 00:20:39,240 Speaker 1: with that organization. I don't think so. Um, you know, 364 00:20:39,480 --> 00:20:42,280 Speaker 1: we're and I'll tell you that if there was, Again, 365 00:20:43,160 --> 00:20:46,560 Speaker 1: without trying to sidestep, I was not a part of 366 00:20:46,560 --> 00:20:49,040 Speaker 1: the conversations at the time, but I think by the 367 00:20:49,080 --> 00:20:51,879 Speaker 1: time and this is where you know, I think at 368 00:20:51,880 --> 00:20:54,199 Speaker 1: the time it would go pretty much we knew what 369 00:20:54,359 --> 00:20:56,320 Speaker 1: was going on. I'm not sure if that was in 370 00:20:57,080 --> 00:20:59,600 Speaker 1: two thousand eleven, but I think everybody understood there were 371 00:20:59,600 --> 00:21:01,800 Speaker 1: some things that I'm not right with FIFA, But it's 372 00:21:01,800 --> 00:21:04,359 Speaker 1: still a beautiful game, and it's about the game, and 373 00:21:04,359 --> 00:21:06,840 Speaker 1: it's about the sport, and they took care of their 374 00:21:06,840 --> 00:21:11,480 Speaker 1: business Johnny and Fantino. You know, when he announced that 375 00:21:11,520 --> 00:21:16,080 Speaker 1: he was going to run for re election next year's Congress, 376 00:21:16,440 --> 00:21:19,280 Speaker 1: he almost got a standing ovation. I mean every vote 377 00:21:19,320 --> 00:21:24,200 Speaker 1: at the Congress today was the ninety nine Yes. Um, 378 00:21:24,320 --> 00:21:27,800 Speaker 1: they are fully you know, on the way up and 379 00:21:28,600 --> 00:21:32,800 Speaker 1: clean and transparent and um, so you know what was 380 00:21:32,800 --> 00:21:35,200 Speaker 1: was and you know sometimes the brand does took a 381 00:21:35,240 --> 00:21:37,720 Speaker 1: little bit of time to rebuild itself. But I think 382 00:21:37,760 --> 00:21:40,879 Speaker 1: a lot of that's going to happen. I think a 383 00:21:40,880 --> 00:21:42,760 Speaker 1: lot of it's gonna happen with this World Cup. There 384 00:21:42,800 --> 00:21:45,040 Speaker 1: are obviously things that you can't control. One of the 385 00:21:45,080 --> 00:21:48,400 Speaker 1: things for this World Cup in the United States team 386 00:21:48,480 --> 00:21:52,320 Speaker 1: shockingly failing to qualify. How big a deal is that 387 00:21:52,400 --> 00:21:55,239 Speaker 1: for your telecast? How much had to change from what 388 00:21:55,280 --> 00:21:57,640 Speaker 1: you were thinking of as the ideal versus what had 389 00:21:57,680 --> 00:22:01,160 Speaker 1: to be the reality this year had the one right 390 00:22:01,200 --> 00:22:04,960 Speaker 1: at it? Nothing changed? Um, we had a plan that 391 00:22:05,040 --> 00:22:09,639 Speaker 1: we set out again to be and actually be the 392 00:22:09,680 --> 00:22:12,080 Speaker 1: plan after I got there. I mean, there was a 393 00:22:12,160 --> 00:22:14,919 Speaker 1: plan that was laid in and it was kind of 394 00:22:14,960 --> 00:22:17,639 Speaker 1: how the World Cup ready and I got there in 395 00:22:17,680 --> 00:22:21,080 Speaker 1: September sixteen, and we changed that to World Cup grade, 396 00:22:21,920 --> 00:22:24,680 Speaker 1: and so that was September sixteen before the World before 397 00:22:24,720 --> 00:22:27,480 Speaker 1: the usfl to qualify and take folks, the north star 398 00:22:27,680 --> 00:22:29,840 Speaker 1: is World Cup grade. If you're thinking about a decision 399 00:22:29,840 --> 00:22:33,520 Speaker 1: to make on talent, on experts, on anything you're gonna do, 400 00:22:34,080 --> 00:22:36,720 Speaker 1: if you get one chance to make a good first impression, 401 00:22:37,160 --> 00:22:40,320 Speaker 1: and this is our chance. And so we didn't buy 402 00:22:40,359 --> 00:22:43,119 Speaker 1: the rights because we thought the US is going to 403 00:22:43,160 --> 00:22:45,560 Speaker 1: be in or not, or Spain or Portugal or Brazil, 404 00:22:45,680 --> 00:22:50,240 Speaker 1: argent In Mexico or Uruguay, um. And so you know, 405 00:22:50,600 --> 00:22:53,439 Speaker 1: we're just playing our We're playing our ball, staying in 406 00:22:53,440 --> 00:22:54,879 Speaker 1: our lane. I don't know how any of the new 407 00:22:54,920 --> 00:22:58,440 Speaker 1: promissions I could come up with, but we never wavered, 408 00:22:58,600 --> 00:23:01,919 Speaker 1: and I mean that clearly. Yeah, it would have been 409 00:23:01,920 --> 00:23:03,880 Speaker 1: awesome if the US didn't ye, it would have been great, 410 00:23:04,200 --> 00:23:05,840 Speaker 1: But that's not why we bought the rights, and that's 411 00:23:05,840 --> 00:23:07,440 Speaker 1: not why we were in the business. And that's not 412 00:23:07,440 --> 00:23:10,600 Speaker 1: why we have a threecycle deal with the FIFA and 413 00:23:10,640 --> 00:23:13,160 Speaker 1: hopefully a whole lot more after that. Can you give 414 00:23:13,200 --> 00:23:15,280 Speaker 1: me a glimpse of what you think, and I know 415 00:23:15,520 --> 00:23:17,920 Speaker 1: this is just speculation, but what you think the new 416 00:23:17,920 --> 00:23:20,719 Speaker 1: world order of sports broadcasting is going to look like? 417 00:23:20,960 --> 00:23:25,320 Speaker 1: With the facebooks and Amazons and twitters involved, How does 418 00:23:25,400 --> 00:23:29,399 Speaker 1: this progress? You know? I think if anybody knew that, 419 00:23:29,400 --> 00:23:33,320 Speaker 1: that would be a pretty cool person to be. I 420 00:23:33,400 --> 00:23:35,840 Speaker 1: think there's a lot of you know, there's a lot 421 00:23:35,840 --> 00:23:39,240 Speaker 1: of annoying and I think there's a lot of money, 422 00:23:39,280 --> 00:23:42,040 Speaker 1: but there's not a lot of expertise, and there's not 423 00:23:42,119 --> 00:23:46,200 Speaker 1: a lot of UM infrastructure. And it's one thing to 424 00:23:46,280 --> 00:23:48,679 Speaker 1: have billions of dollars in cash sitting on the side, 425 00:23:48,720 --> 00:23:53,600 Speaker 1: but it's another thing too had all the right people 426 00:23:53,680 --> 00:23:58,320 Speaker 1: working for you and the right way to produce it 427 00:23:58,560 --> 00:24:02,800 Speaker 1: and the experience. So it's um, you know, I think 428 00:24:02,800 --> 00:24:05,040 Speaker 1: it's I think it's gonna be a little bit of 429 00:24:06,280 --> 00:24:09,560 Speaker 1: nibble and the nibble and the nibble. But you know, 430 00:24:09,600 --> 00:24:13,480 Speaker 1: we talked about streaming, and we talked about UM all 431 00:24:13,520 --> 00:24:15,720 Speaker 1: the other things that are going on. It's still a 432 00:24:15,760 --> 00:24:18,840 Speaker 1: pretty small percentage of the total viewing population. Yes, it's growing. 433 00:24:19,280 --> 00:24:21,720 Speaker 1: And if you're I guess the real issue is, guys, 434 00:24:22,160 --> 00:24:25,200 Speaker 1: what's the timeline. If you're talking about three years from now, 435 00:24:25,840 --> 00:24:28,000 Speaker 1: I think there's gonna be like a little tiny bits. 436 00:24:28,080 --> 00:24:31,520 Speaker 1: If you're talking about twenty five years from now, I 437 00:24:31,520 --> 00:24:35,520 Speaker 1: couldn't speculate it could be, but you know, Facebook, by 438 00:24:35,800 --> 00:24:41,160 Speaker 1: NBC or Comcast. So I think it's about the timeline 439 00:24:41,160 --> 00:24:43,720 Speaker 1: you want to talk about, because you know, a lot 440 00:24:43,800 --> 00:24:47,720 Speaker 1: of things do change, But it's about continuum, like when 441 00:24:47,720 --> 00:24:49,840 Speaker 1: did it start. Let's say it started about that three 442 00:24:49,920 --> 00:24:52,199 Speaker 1: or four years ago, and I think it was Yahoo 443 00:24:52,280 --> 00:24:56,439 Speaker 1: did a Jacksonville jack Wars Buffalo Bill game on a Saturday. 444 00:24:56,560 --> 00:24:59,959 Speaker 1: Um that might have been the first time a digital 445 00:25:00,000 --> 00:25:03,359 Speaker 1: a company had a live sports telecast on the ark, 446 00:25:03,400 --> 00:25:05,520 Speaker 1: but I'm not sure. So that was like the built 447 00:25:05,560 --> 00:25:09,359 Speaker 1: of the start. You know. Then it depends on how 448 00:25:09,359 --> 00:25:10,800 Speaker 1: many years that you want to talk about and that 449 00:25:10,960 --> 00:25:12,840 Speaker 1: was a change. Let's say it's twelve years out. You 450 00:25:12,880 --> 00:25:16,320 Speaker 1: say there's gonna be a World Cup. You've made it 451 00:25:16,359 --> 00:25:18,080 Speaker 1: clear that that you guys would probably like to be 452 00:25:18,119 --> 00:25:20,399 Speaker 1: at least involved in the bidding process for that. What 453 00:25:20,480 --> 00:25:22,560 Speaker 1: do you think that that looks like? Is it is 454 00:25:22,600 --> 00:25:25,760 Speaker 1: it just you guys and Univision. How many other new 455 00:25:25,800 --> 00:25:28,919 Speaker 1: bidders are you expecting to be along there? For the 456 00:25:28,920 --> 00:25:32,600 Speaker 1: Spanish more partnerships? Yeah, I think, you know, I think 457 00:25:32,640 --> 00:25:35,640 Speaker 1: if I was going to speculate, it would be along 458 00:25:35,680 --> 00:25:38,000 Speaker 1: the line of partnerships, because again, a lot of it 459 00:25:38,040 --> 00:25:42,960 Speaker 1: goes to where where are the numbers shifted to? And 460 00:25:43,000 --> 00:25:46,760 Speaker 1: I don't think anybody really knows that, So yes, I 461 00:25:46,760 --> 00:25:51,600 Speaker 1: could see. I think listen, I think if um, if 462 00:25:51,640 --> 00:25:54,119 Speaker 1: there is a continuum, and when you want to talk 463 00:25:54,160 --> 00:25:56,960 Speaker 1: about twelve years out, um, I think we're in a 464 00:25:56,960 --> 00:26:00,320 Speaker 1: great spot because this audience is young, is going to 465 00:26:00,440 --> 00:26:03,080 Speaker 1: stay young. I think it does open itself up to 466 00:26:03,200 --> 00:26:06,040 Speaker 1: one or two things, frankly partnerships or do we need 467 00:26:06,080 --> 00:26:08,679 Speaker 1: a partner because then we seems pretty good at this. 468 00:26:08,840 --> 00:26:12,640 Speaker 1: I mean our our backbone, the NBC playmaker backbone, which 469 00:26:12,680 --> 00:26:15,879 Speaker 1: distributes all the over the top and there's all the streaming. Um, 470 00:26:16,040 --> 00:26:18,280 Speaker 1: you know, put that up against MLBAM. There is nothing 471 00:26:18,320 --> 00:26:22,080 Speaker 1: close to eat one of those two. And so yeah, 472 00:26:22,160 --> 00:26:24,119 Speaker 1: you know that's we're gonna be. We're not gonna be 473 00:26:24,160 --> 00:26:27,159 Speaker 1: sitting back here just like you know, looking at color 474 00:26:27,200 --> 00:26:29,159 Speaker 1: bars on a on a on a TV screen. We're 475 00:26:29,160 --> 00:26:31,840 Speaker 1: going to evolve as well, and so there's a little 476 00:26:31,840 --> 00:26:35,240 Speaker 1: bit of we get to play catch up and we've 477 00:26:35,240 --> 00:26:38,280 Speaker 1: got the long term right. So to make the counter 478 00:26:38,400 --> 00:26:44,320 Speaker 1: argument that we know what Facebook does, we know what Amazon, Deck, Flix, Google, 479 00:26:44,600 --> 00:26:49,239 Speaker 1: fang whatever, But our company can continue to evolve and 480 00:26:49,280 --> 00:26:53,480 Speaker 1: we've got to be in the established sports business. So 481 00:26:53,800 --> 00:26:56,160 Speaker 1: I wouldn't necessarily say it has to be a partnership 482 00:26:56,560 --> 00:26:59,920 Speaker 1: or a tackle can by Time Warner and comp care 483 00:27:00,119 --> 00:27:04,199 Speaker 1: your parents may go after Fox assets. So certainly sports 484 00:27:04,200 --> 00:27:06,720 Speaker 1: is a decord to what's driving it. So there's I mean, 485 00:27:06,760 --> 00:27:10,360 Speaker 1: there's your evolving nature of things right there. I mean 486 00:27:11,000 --> 00:27:14,760 Speaker 1: you may become even a bigger behemen, well there, I 487 00:27:14,800 --> 00:27:16,720 Speaker 1: mean to your point, right, you said a T and 488 00:27:16,800 --> 00:27:20,600 Speaker 1: T Time, Warner, Comcast, I'll say Disney and Fox. I 489 00:27:20,640 --> 00:27:23,280 Speaker 1: need to hear you say fat foot, Facebook or Adavan 490 00:27:23,440 --> 00:27:25,560 Speaker 1: or nets likes for Google or anybody. I mean they 491 00:27:25,560 --> 00:27:28,119 Speaker 1: could be involved in buying next who knows. That's like 492 00:27:28,160 --> 00:27:30,440 Speaker 1: you said, we're guessing who knows. But the cash is 493 00:27:30,480 --> 00:27:33,399 Speaker 1: certainly there for Amazon, Oh gosh, I mean they're trillion. 494 00:27:33,440 --> 00:27:35,680 Speaker 1: I lived there. At some point in the next bit, 495 00:27:35,800 --> 00:27:38,280 Speaker 1: there will be a trillion dollar market cap. You know what, 496 00:27:38,359 --> 00:27:40,080 Speaker 1: you know what they should start selling on Amazon. That 497 00:27:40,119 --> 00:27:45,640 Speaker 1: would be like go like hot cakes, CSI Miami pajamas, well, 498 00:27:45,680 --> 00:27:47,560 Speaker 1: God bless them. You know, if everybody could sell it, 499 00:27:47,640 --> 00:27:51,399 Speaker 1: day could but they probably be good baggy pajamas. Well 500 00:27:51,480 --> 00:27:53,440 Speaker 1: that said Scott, time to put this program to bed. 501 00:27:53,520 --> 00:27:56,399 Speaker 1: Thank you to Ray Warren, president of Telemundo Deportees for 502 00:27:56,440 --> 00:27:59,800 Speaker 1: joining us from Russia. Thank you. Takeaways Evan, other than 503 00:27:59,840 --> 00:28:04,159 Speaker 1: the phone lines from Russia aren't exactly the best. My 504 00:28:04,280 --> 00:28:09,080 Speaker 1: takeaway is again the power of sport and the ability 505 00:28:09,119 --> 00:28:14,040 Speaker 1: of these media companies to monetize, which is why these 506 00:28:14,080 --> 00:28:18,199 Speaker 1: talk of sports right bubbles. You heard the brands involved. 507 00:28:18,280 --> 00:28:21,600 Speaker 1: He listed them what they paid to get it. You 508 00:28:21,680 --> 00:28:27,600 Speaker 1: had this US bid coalition of Canada and Mexico promising 509 00:28:27,800 --> 00:28:34,639 Speaker 1: FIFA eleven billion dollars in profit. Much of that money 510 00:28:34,680 --> 00:28:37,800 Speaker 1: will come from media contracts around the world. We have 511 00:28:37,880 --> 00:28:41,520 Speaker 1: this consolidation to these behemous as well as the tech companies. 512 00:28:41,520 --> 00:28:43,600 Speaker 1: We're not sure how they're going to play out. But 513 00:28:43,720 --> 00:28:48,640 Speaker 1: the one thing you know is nothing has on a 514 00:28:48,800 --> 00:28:53,120 Speaker 1: long term basis supplanted sports as they must have. Absolutely 515 00:28:53,400 --> 00:28:56,040 Speaker 1: as we look forward, to this teen World Cup. One 516 00:28:56,040 --> 00:28:57,920 Speaker 1: of the business stories I'm keeping an eye on is 517 00:28:57,960 --> 00:29:01,040 Speaker 1: how Fox and Telemundo are able to divide up this 518 00:29:01,240 --> 00:29:03,520 Speaker 1: u S audience. You heard Ray say it there. He 519 00:29:03,600 --> 00:29:06,800 Speaker 1: really believes that for the millions of bilingual fans out there, 520 00:29:07,480 --> 00:29:10,320 Speaker 1: and even some people who don't speak Spanish that only 521 00:29:10,320 --> 00:29:12,960 Speaker 1: speak English, he thinks that he can get them to 522 00:29:13,040 --> 00:29:16,920 Speaker 1: watch primarily on Telemundo. You heard him say, and Espanol, 523 00:29:16,960 --> 00:29:20,040 Speaker 1: it's better in Spanish. If they are able to prove 524 00:29:20,120 --> 00:29:22,640 Speaker 1: that throughout the World Cup, it will be very interesting 525 00:29:22,680 --> 00:29:25,440 Speaker 1: to see how that bilingual audience, and even the ones 526 00:29:25,480 --> 00:29:27,880 Speaker 1: that maybe only speak English, how many of them he 527 00:29:27,960 --> 00:29:30,040 Speaker 1: is able to get to watch on Telemundo. As you know, 528 00:29:30,480 --> 00:29:32,600 Speaker 1: the Spanish language rights are more expensive than the English 529 00:29:32,640 --> 00:29:34,880 Speaker 1: language rights. One thing we did not do, and I 530 00:29:35,000 --> 00:29:37,880 Speaker 1: kicked myself now, is we did not ask Ray to 531 00:29:38,000 --> 00:29:42,800 Speaker 1: give us his best dress contour imitation. So you want 532 00:29:42,800 --> 00:29:44,880 Speaker 1: to try yours, but I'll put you on the spot. 533 00:29:45,000 --> 00:29:46,760 Speaker 1: I'm under the weather, so it can't be me. I mean, 534 00:29:46,800 --> 00:29:49,040 Speaker 1: it has to be the healthy voice guy. I'm good 535 00:29:49,720 --> 00:30:02,320 Speaker 1: for those don't know give a little Oh, I don't 536 00:30:02,360 --> 00:30:04,120 Speaker 1: know how many seconds went, I don't have a number 537 00:30:04,120 --> 00:30:07,000 Speaker 1: for how much seconds? But we do now roll into 538 00:30:07,000 --> 00:30:12,040 Speaker 1: the number of the week. It feels better to be 539 00:30:12,200 --> 00:30:14,240 Speaker 1: number one than number five. I'll wear a number because 540 00:30:14,280 --> 00:30:15,800 Speaker 1: of Mike. We have a chance to go for three 541 00:30:15,840 --> 00:30:17,480 Speaker 1: in a row. Kids numbers at a good time. When 542 00:30:17,480 --> 00:30:19,560 Speaker 1: I first started wearing the number, how would just have 543 00:30:19,680 --> 00:30:23,520 Speaker 1: the Bloomberg Business of sports the number of the week. 544 00:30:25,840 --> 00:30:30,800 Speaker 1: This week's number is twenty million and full disclosure, we 545 00:30:30,800 --> 00:30:36,480 Speaker 1: discussed it, but twenty million bucks four? Oliver Luck lucked 546 00:30:36,480 --> 00:30:39,840 Speaker 1: out on this one. Who is Andrew Luck's father? Former 547 00:30:39,880 --> 00:30:41,960 Speaker 1: a d at West Virginia. He was a high ranking 548 00:30:41,960 --> 00:30:44,680 Speaker 1: executive at n c A A just got hired to 549 00:30:44,720 --> 00:30:48,560 Speaker 1: be the commissioner of XFL two, the second version of 550 00:30:48,600 --> 00:30:52,560 Speaker 1: the XFL Vig SMUs Man's challenge to the NFL. It's 551 00:30:52,560 --> 00:30:54,480 Speaker 1: gonna be a couple of years before they're up and running. 552 00:30:55,240 --> 00:30:57,680 Speaker 1: But twenty million dollars is a lot of money, certainly 553 00:30:57,760 --> 00:31:00,640 Speaker 1: a huge raise from the roughly eight thousand he was 554 00:31:00,680 --> 00:31:03,720 Speaker 1: making at the n c A last year. Uh, Scott, 555 00:31:03,720 --> 00:31:06,240 Speaker 1: do you buy Andrew Luck or Oliver Luck? And Vince 556 00:31:06,320 --> 00:31:10,720 Speaker 1: McMahon able to make this thing against Oliver Luck seemingly 557 00:31:10,800 --> 00:31:17,120 Speaker 1: a very talented, respected man, but twenty million bucks an 558 00:31:17,120 --> 00:31:19,960 Speaker 1: option for more, with an option for more, somehow to 559 00:31:19,960 --> 00:31:22,960 Speaker 1: come up with more for an idea that has been 560 00:31:23,000 --> 00:31:26,920 Speaker 1: tried and did not do well at a time when 561 00:31:26,960 --> 00:31:30,720 Speaker 1: I just do not see an appetite for more football 562 00:31:30,840 --> 00:31:32,960 Speaker 1: at different parts with the guys who are not the 563 00:31:32,960 --> 00:31:37,080 Speaker 1: best players in the game. Good luck to Vince McMahon 564 00:31:37,360 --> 00:31:40,120 Speaker 1: and Oliver bluck Well. You have been listening to Bloomberg 565 00:31:40,120 --> 00:31:42,960 Speaker 1: Businesses Sports from Bloomberg Radio around the world. We're here 566 00:31:42,960 --> 00:31:44,920 Speaker 1: each and every week at the same time exploring the 567 00:31:44,960 --> 00:31:47,120 Speaker 1: world of money in sports. You can follow me on 568 00:31:47,160 --> 00:31:50,480 Speaker 1: Twitter at Sashnik and Evan Nobody Williams at NOVI Underscore 569 00:31:50,480 --> 00:31:53,240 Speaker 1: Williams please change that. You can also download the show 570 00:31:53,240 --> 00:31:54,840 Speaker 1: as an Apple podcast on iTunes.