WEBVTT - Smart and trustworthy

0:00:03.000 --> 0:00:09.360
<v Speaker 1>Welcome to Before Breakfast, a production of iHeartRadio. Good Morning,

0:00:10.680 --> 0:00:16.280
<v Speaker 1>This is Laura. Welcome to the Before Breakfast podcast. Today's

0:00:16.280 --> 0:00:22.560
<v Speaker 1>tip is that effective communication means your audience understands your point,

0:00:22.880 --> 0:00:25.360
<v Speaker 1>and the point should not be that you are an

0:00:25.360 --> 0:00:30.240
<v Speaker 1>extremely smart person. I mean you are, but usually we're

0:00:30.240 --> 0:00:33.120
<v Speaker 1>best off trying to convince people of something different than that,

0:00:34.240 --> 0:00:37.160
<v Speaker 1>so it's best to keep our eyes on the ultimate goal.

0:00:38.840 --> 0:00:41.760
<v Speaker 1>Today's tip comes from a webinar from Emily Oster of

0:00:41.840 --> 0:00:46.720
<v Speaker 1>parent Data. The webinar was about science communication, but her

0:00:46.760 --> 0:00:52.080
<v Speaker 1>perspective is broadly relevant for people in all fields. Oster said,

0:00:52.159 --> 0:00:57.080
<v Speaker 1>effective communication means the other person leaves not thinking that

0:00:57.200 --> 0:01:00.960
<v Speaker 1>you are smart, but that they are smart and you

0:01:01.600 --> 0:01:06.080
<v Speaker 1>are trustworthy. She explained that this means that they need

0:01:06.120 --> 0:01:09.520
<v Speaker 1>to understand what you're saying. The goal should not be

0:01:09.640 --> 0:01:12.480
<v Speaker 1>to show how much you know about a topic, but

0:01:12.520 --> 0:01:15.759
<v Speaker 1>instead you want to focus on communicating in a way

0:01:15.800 --> 0:01:20.640
<v Speaker 1>that is accessible and relevant. I think this is good

0:01:20.640 --> 0:01:24.720
<v Speaker 1>advice as you are thinking about presenting or writing in general,

0:01:25.040 --> 0:01:30.399
<v Speaker 1>could consider a few things about your message. First, why

0:01:30.480 --> 0:01:35.000
<v Speaker 1>is this content important for my audience? Why should they care?

0:01:36.200 --> 0:01:39.199
<v Speaker 1>People are busy, There's a lot going on in the world.

0:01:40.280 --> 0:01:43.280
<v Speaker 1>For people to be convinced of your point, they usually

0:01:43.319 --> 0:01:48.120
<v Speaker 1>need to feel that it is relevant to their lives. Also,

0:01:48.240 --> 0:01:51.360
<v Speaker 1>consider exactly what you would like your audience to take

0:01:51.360 --> 0:01:55.440
<v Speaker 1>away from this communication. With my talks, my goal is

0:01:55.440 --> 0:01:58.640
<v Speaker 1>always to have my audience try a few things that

0:01:58.720 --> 0:02:02.440
<v Speaker 1>I think will help them manage their time better. Anyone

0:02:02.480 --> 0:02:04.840
<v Speaker 1>who has been studying a topic for a long time

0:02:05.320 --> 0:02:09.920
<v Speaker 1>knows a lot of arcane details that we probably find fascinating.

0:02:10.600 --> 0:02:13.640
<v Speaker 1>I would love to talk about historic time diary use sometime,

0:02:14.480 --> 0:02:19.840
<v Speaker 1>but most audiences won't. If the audience remembers nothing else

0:02:20.560 --> 0:02:23.639
<v Speaker 1>or does nothing else afterwards, what would you like them

0:02:23.680 --> 0:02:27.480
<v Speaker 1>to leave with? As Ostar said, you also want your

0:02:27.520 --> 0:02:31.280
<v Speaker 1>audience to think that you are trustworthy. This means that

0:02:31.320 --> 0:02:34.600
<v Speaker 1>your audience needs to trust your communicating for their benefit,

0:02:35.160 --> 0:02:37.760
<v Speaker 1>for them to take away something good from this, not

0:02:37.919 --> 0:02:41.480
<v Speaker 1>for any other reason. So explain to how you reached

0:02:41.480 --> 0:02:45.680
<v Speaker 1>your conclusions in a way that makes sense and is straightforward.

0:02:46.840 --> 0:02:49.480
<v Speaker 1>A lot of evidence of your expertise will come across

0:02:49.760 --> 0:02:53.400
<v Speaker 1>naturally when you do this. The goal is that the

0:02:53.560 --> 0:02:58.320
<v Speaker 1>audience feels smart afterwards, which generally means that they leave

0:02:58.360 --> 0:03:01.800
<v Speaker 1>thinking something like, oh, I'd never thought of it that

0:03:01.919 --> 0:03:04.720
<v Speaker 1>way before, and here's what I'm going to do, rather

0:03:04.800 --> 0:03:08.200
<v Speaker 1>than Wow, what a clever speaker, or for written communication,

0:03:08.919 --> 0:03:13.400
<v Speaker 1>wow what a clever writer? That will come from thinking

0:03:13.400 --> 0:03:18.160
<v Speaker 1>the first part. But everyone's time is limited. The goal

0:03:18.240 --> 0:03:21.200
<v Speaker 1>of communication is generally to change something in the world,

0:03:21.880 --> 0:03:26.880
<v Speaker 1>which means inspiring other people to do something. Being clever

0:03:27.040 --> 0:03:30.880
<v Speaker 1>is awesome, but it is a lot less than half

0:03:31.240 --> 0:03:37.280
<v Speaker 1>of the equation. In the meantime, This is Laura. Thanks

0:03:37.360 --> 0:03:42.160
<v Speaker 1>for listening, and here's to making the most of our time.

0:03:48.560 --> 0:03:53.000
<v Speaker 1>Thanks for listening to Before Breakfast. If you've got questions, ideas,

0:03:53.120 --> 0:03:56.520
<v Speaker 1>or feedback, you can reach me at Laura at Laura

0:03:56.640 --> 0:04:05.920
<v Speaker 1>vandercam dot com. Before Breakfast is a production of iHeartMedia.

0:04:06.600 --> 0:04:10.560
<v Speaker 1>For more podcasts from iHeartMedia, please visit the iHeartRadio app,

0:04:10.840 --> 0:04:21.880
<v Speaker 1>Apple Podcasts, or wherever you listen to your favorite shows.