WEBVTT - Le Bernardin Chef Says More People Going Out

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<v Speaker 1>These sees Bloomberg Business Week with Carol Masser and Tim

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<v Speaker 1>Stanovic on Bloomberg Radio. Well, our next guest is an author,

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<v Speaker 1>a television host, a philanthropist, James Baird Award and Michelin

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<v Speaker 1>Star decorated chef that again just also earning a four

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<v Speaker 1>star rating from The New York Times. We'll talk about

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<v Speaker 1>that in just a moment. He is definitely in a

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<v Speaker 1>class all his own. We're talking about Eric Repair, executive

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<v Speaker 1>chef and co owner of La Bernadin, now celebrating its

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<v Speaker 1>fiftieth anniversary. Libernadan, one of the rare New York City

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<v Speaker 1>restaurants to be awarded the maximum three Michelin stars for

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<v Speaker 1>excellent and cuzine cuisine. If there is like a benchmark

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<v Speaker 1>and award, he has certainly won it. He's also vice

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<v Speaker 1>chairman of the board of City Harvest. He joins this

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<v Speaker 1>via zoom in New York City. Eric, thank you so much,

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<v Speaker 1>Thank you for coming on Bloomberg again. How are you.

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<v Speaker 1>I'm doing great. Thank you for adding me to do congratulations.

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<v Speaker 1>Um uh, We're not quite sure where to start, um,

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<v Speaker 1>but let's start. For first of all, because you were

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<v Speaker 1>kind enough in the midst of the deep depths of

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<v Speaker 1>the pandemic to come on and talk with us about

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<v Speaker 1>the industry. Um, tell us where we are today and

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<v Speaker 1>how much we've come back, how much we have to go.

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<v Speaker 1>So the industry came back very quickly. Um, people right

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<v Speaker 1>after the pandemic uh decided that they wanted to splurt

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<v Speaker 1>and a great experience and live life and be happy.

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<v Speaker 1>And therefore restaurants and the hospitality in general are benefiting

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<v Speaker 1>from that shift of thinking. And despite the fact that

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<v Speaker 1>last year we we started the year with the omni

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<v Speaker 1>chron and it was a bit of fear attached to that,

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<v Speaker 1>restaurant did extremely well in general in New York City

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<v Speaker 1>and all over the US. And no signs of stopping. No,

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<v Speaker 1>I don't see the stops of stopping. The big difference

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<v Speaker 1>in between last year and this year is that more

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<v Speaker 1>people are going out, but spending is a bit less

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<v Speaker 1>than two thousand twenty two. Where are you seeing that? Well,

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<v Speaker 1>the spending is at least le bernard and the spending

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<v Speaker 1>is less in the wine consumption or in the in

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<v Speaker 1>the cocktails. People have the tendency to be saving a

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<v Speaker 1>bit more. There Um, we have a prefixed menu or

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<v Speaker 1>testing menu, so people cannot um eat something less expensive

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<v Speaker 1>because again it's it's already decided. But for the one consumption,

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<v Speaker 1>for sure, we see a huge difference. And when I

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<v Speaker 1>talk to my friends in the industry, they observe exactly

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<v Speaker 1>the same phenomenon. So I wondered, too, how much ERIC

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<v Speaker 1>is because of still the inflationary and price pressures. How

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<v Speaker 1>that is playing into kind of your dynamic. So we

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<v Speaker 1>have seen a lot of inflation in two thousand twenty two.

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<v Speaker 1>We still see some inflation right as we speak right now. Uh,

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<v Speaker 1>it's difficult to to really quantify the effect. But we

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<v Speaker 1>had to raise our prices by twenty percent in the

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<v Speaker 1>period of time of eighteen months and right now, depending

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<v Speaker 1>on the weather and depending of many components, the price

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<v Speaker 1>of many products and produces varies. And I know during

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<v Speaker 1>the pandemic from the New York Times Rave review, which

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<v Speaker 1>will get to But you had seven people working with

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<v Speaker 1>you in the kitchen. Is that is that correct? So

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<v Speaker 1>I imagine you've got a lot more now. But talk

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<v Speaker 1>to me about what that transition kind of back to

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<v Speaker 1>quote unquote normal has looked like for you, and how

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<v Speaker 1>have labor labor costs changed for you. So it was

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<v Speaker 1>very difficult to reopen the restaurants because a lot of

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<v Speaker 1>people that we're working in our industry went back to

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<v Speaker 1>other states that were open to business, like Florida, for instance,

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<v Speaker 1>or young students that are usually learning in in the

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<v Speaker 1>kitchen of fine dining restaurants went back to their families

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<v Speaker 1>and never came back to New York. So when we

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<v Speaker 1>reopened the restaurant, the manager and management was here. They

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<v Speaker 1>were employees that work at Lebernard and for a long time,

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<v Speaker 1>and we were short in staff. But we reopened, as

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<v Speaker 1>you remember, at capacity in New York City, and then

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<v Speaker 1>it increased to fifty and then we closed again, and

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<v Speaker 1>then we reopened finally at percent today from seven people

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<v Speaker 1>in in the kitchen that we had, we have sixty cooks.

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<v Speaker 1>We should be about seventy five cooks or chefs, and

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<v Speaker 1>we are a little bit short. The salaries are in

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<v Speaker 1>general much better than what they were have pre COVID,

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<v Speaker 1>because again it's a shortage of labor, labor in the

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<v Speaker 1>kitchen and in the dining room as well. Uh and

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<v Speaker 1>therefore it has a huge impact on the budget of

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<v Speaker 1>the of the restaurants and um some of the inflation

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<v Speaker 1>is passed to the consumer, and some of it is

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<v Speaker 1>absorbed by the owners of restaurants. And I know that

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<v Speaker 1>you differ from Noma and Copenhagen, which is a restaurant

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<v Speaker 1>that does not they have unpaid interns, and I know

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<v Speaker 1>that you pay everyone on your staff. Uh, talk to

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<v Speaker 1>me about where you're able to increase costs the most

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<v Speaker 1>easily for customers in order to maintain the profits that

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<v Speaker 1>you need to run the business. Well, Um, the prefix

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<v Speaker 1>that was pre COVID was twenty percent less than than

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<v Speaker 1>today we had. We had to raise the price of

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<v Speaker 1>the food. People didn't really mind and understood. The lunch

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<v Speaker 1>price has also increased drastically because we were very inexpensive

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<v Speaker 1>for lunch. But to get people understand again that the

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<v Speaker 1>price of goods has changed, and um, we do not

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<v Speaker 1>have people questioning our the price of our menus. Um,

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<v Speaker 1>the price of the wine is basically the same and

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<v Speaker 1>people have a lot of choice. We have about thousand

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<v Speaker 1>bottles uh different wines at Lebanon there and people can

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<v Speaker 1>choose inexpensive fare or or exceptional price. Of course, Hey,

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<v Speaker 1>you know, Eric, we had Danielle Blue on back in December,

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<v Speaker 1>and you know I do recall you I want to

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<v Speaker 1>go back to what you said about workers and some

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<v Speaker 1>of them leaving and they went to Florida, and that

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<v Speaker 1>was one of the things he said. I think labor

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<v Speaker 1>was a really tough issue for him as well. And

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<v Speaker 1>just this whole idea that workers who were in the

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<v Speaker 1>industry have left, they haven't come back, and they found

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<v Speaker 1>jobs elsewhere, um, And so that that continues to be

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<v Speaker 1>a real chronic problem. It is a big problem, especially

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<v Speaker 1>for fine dining restaurants because usually we again have a

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<v Speaker 1>lot of students who come from culinary schools or people

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<v Speaker 1>who are starting their career and they want to go

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<v Speaker 1>into find dining because it's where they learn the basics

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<v Speaker 1>and give them huge opportunities in their future. Those young

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<v Speaker 1>people make a big sacrifice to live in New York City.

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<v Speaker 1>Usually they have roommates, um, they live not necessarily in Manhattan,

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<v Speaker 1>and when COVID happened, they left and and they didn't

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<v Speaker 1>come back to New York because the lifestyle is too expensive,

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<v Speaker 1>and they find those other jobs in other places. Do

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<v Speaker 1>you ever think about or do you and you and

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<v Speaker 1>the industry at home, you know, think about It's something

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<v Speaker 1>that's come up with FED speakers it's come up with

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<v Speaker 1>certainly politicians, this whole idea of immigration and opening up

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<v Speaker 1>the borders more a little bit, and just got about

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<v Speaker 1>thirty seconds, and then we'll come back and continue the conversation.

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<v Speaker 1>We we will love that. Of course, we would love

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<v Speaker 1>to have more immigrants, legal immigrants coming and helping us

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<v Speaker 1>in the kitchens because they stay with us for a

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<v Speaker 1>long time. All Right, we're going to continue the conversation.

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<v Speaker 1>Delighted to have with us, Eric repair of course of

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<v Speaker 1>Le Bernadine, as we said, celebrating its fiftieth anniversary and

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<v Speaker 1>just again earned a four star rating from the New

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<v Speaker 1>York Times. Uh, the review is pretty incredible, and we're

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<v Speaker 1>gonna talk about it with Eric in just a moment.

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<v Speaker 1>So let me read you something. A great restaurant can

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<v Speaker 1>be a sort of cultural preserve, a place where rare

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<v Speaker 1>skills are passed on from one pair of hands to

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<v Speaker 1>the next. Even formal restaurants services built on careful study

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<v Speaker 1>of human behavior. If it's done right. A restaurant like

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<v Speaker 1>Liberta Dan is run by people who know things that

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<v Speaker 1>others haven't learned yet. This is part of what ran

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<v Speaker 1>through my head too when I tasted those scallops and

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<v Speaker 1>their cream sauce, and thought they kept it alive. Now

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<v Speaker 1>this is, of course a New York Times review that

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<v Speaker 1>gave Labernardin four stars again and I believe it's the

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<v Speaker 1>fifth consecutive time that they have gotten this with us.

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<v Speaker 1>Of course, as you know, is Eric Repair, executive chef

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<v Speaker 1>co owner of Labernardin with us on the phone here

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<v Speaker 1>were actually via zoom in New York City. Eric, to

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<v Speaker 1>hear that and to get this distinction again, how does

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<v Speaker 1>it feel? Well? It feels good because the New York

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<v Speaker 1>Time is an institution and pitt Welles is a tough

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<v Speaker 1>food critic to have four staff since the opening of

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<v Speaker 1>Legnard and which is since uh, it's exceptional. We are

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<v Speaker 1>the only restaurant in New York to have that that record.

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<v Speaker 1>And we celebrated for a few days the review. And

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<v Speaker 1>now we are back to work and uh trying to

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<v Speaker 1>create an amazing experience for the clients that come to

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<v Speaker 1>leban are there. We um, we are living the passion,

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<v Speaker 1>We are living the dream. I'm glad to hear that

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<v Speaker 1>you celebrated at least a little bit, though you you

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<v Speaker 1>deserve that and much more. I have to wonder there's

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<v Speaker 1>been a lot of bad press lately for these incredible restaurants.

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<v Speaker 1>Right it feels like, I don't know if you've seen

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<v Speaker 1>the movie The Menu. There's TV shows about being a

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<v Speaker 1>Michelin chef and just how challenging it is. What do

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<v Speaker 1>you think maybe is getting misunderstood about what hard work

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<v Speaker 1>you do and the the challenge and beauty of these

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<v Speaker 1>Michelin star restaurants. Well, fine dining restaurants are are meant

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<v Speaker 1>to create exceptional experiences for for the clients, and people

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<v Speaker 1>who work in those restaurants are very passionate and love

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<v Speaker 1>the hospitality industry. Of course, in the kitchen is about craftsmanship,

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<v Speaker 1>artistry in the dining room is about loving to interact

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<v Speaker 1>with clients. And we have a team of somebody year

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<v Speaker 1>that have a lot of expertise with the wines and

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<v Speaker 1>they have passion for discovering and testing grid wines and

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<v Speaker 1>sharing their passion for the clients. So this is what

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<v Speaker 1>fine dining restaurants are meant for now. It's some restaurants

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<v Speaker 1>that have good practices like Lebernard and where every employee

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<v Speaker 1>is paid um with UH fair prices, fair salaries, where

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<v Speaker 1>we pay also the overtimes and we have benefits for

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<v Speaker 1>our employees and where we tweet all the employees with

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<v Speaker 1>tremendous respect. And you have some other restaurants that are

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<v Speaker 1>getting a bit of uh but press lately because they

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<v Speaker 1>don't have the same standards as Lebanard. Yeah, it speaks

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<v Speaker 1>to culture, right, we talked about it's got to be

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<v Speaker 1>from the bottom up, the top down. Um, I want

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<v Speaker 1>to ask you something, how does this process work? In

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<v Speaker 1>other words, do you know and Pete Wells is going

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<v Speaker 1>to come in? Does he walk in? And are you

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<v Speaker 1>all surprised? Walkers there? We've all seen it in movies,

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<v Speaker 1>you know, when the critic comes into a restaurant. How

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<v Speaker 1>does it actually work? So Pete Wells, Um, it's pretty

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<v Speaker 1>well recognized in New York because it's the food critique

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<v Speaker 1>of the New York time for many many years. I

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<v Speaker 1>think it's there for twelve or fourteen years. But you

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<v Speaker 1>never know when he's going to show up. But what

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<v Speaker 1>it does is send some friends first ah and and

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<v Speaker 1>they have a fake name, and you see them where

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<v Speaker 1>wherever you decide to to see his friends. Usually they're

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<v Speaker 1>not necessarily the most well dressed people in the dinning room,

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<v Speaker 1>and they're not necessarily well known by the by the team. Uh.

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<v Speaker 1>So sometimes they end up um in in in the

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<v Speaker 1>back of the restaurant and not in the front. But

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<v Speaker 1>then he shows up, and then they choose at the

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<v Speaker 1>very last minute whatever they want to experience from the menu,

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<v Speaker 1>and they have interaction with the staff and with so

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<v Speaker 1>many years again for the wines. So when Pete Whales

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<v Speaker 1>arrives and he's with his friends and decided to eat

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<v Speaker 1>many dishes, it's basically too late because if your fish

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<v Speaker 1>is not fresh, your thoughts are not good, it's nothing

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<v Speaker 1>you can do. It's too late. You can't reado everything,

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<v Speaker 1>do you. Carol mentioned some of these movies, and one

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<v Speaker 1>of them they say that the cretic comes and drops

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<v Speaker 1>a fork on the ground to see how the staff reacts.

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<v Speaker 1>And that's to tell that it's a it's a critic

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<v Speaker 1>in the restaurant. Is any of that true? I have

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<v Speaker 1>seen that with few critics. Yes, yes, it's it's uh.

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<v Speaker 1>Sometimes they drop the napkin on purpose or furk or

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<v Speaker 1>something like that, or they make a mistake and uh

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<v Speaker 1>or sometimes like those a day, for instance, um pitt

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<v Speaker 1>Wells wanted to have the desserts and when we were

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<v Speaker 1>about to serve the desserts, they decided to have cheese

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<v Speaker 1>at the same time, so we had to coordinate bringing

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<v Speaker 1>the cheese cart, cutting the cheese and serving it at

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<v Speaker 1>the same time as the desserts that were coming the pastry.

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<v Speaker 1>So that's the way they do to to basically test

0:14:31.320 --> 0:14:35.240
<v Speaker 1>the quality of the service. All right, Eric, just got

0:14:35.280 --> 0:14:37.280
<v Speaker 1>about thirty seconds. What are you having for dinner tonight?

0:14:38.520 --> 0:14:41.920
<v Speaker 1>Tonight for dinner, I'm gonna test the sauce. I'm gonna

0:14:41.920 --> 0:14:46.040
<v Speaker 1>test the food without double dipping, and that will be

0:14:46.200 --> 0:14:48.680
<v Speaker 1>dinner because I eat only once a day for lunch.

0:14:49.120 --> 0:14:53.360
<v Speaker 1>All right. That's so interesting, all of it, and um,

0:14:53.400 --> 0:14:55.280
<v Speaker 1>just such a joy to spend this time with you.

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<v Speaker 1>And congratulations because the distinction, as we said, getting that

0:14:59.520 --> 0:15:03.120
<v Speaker 1>four star rating from the New York Times again is

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<v Speaker 1>just and subsequently getting it for several years here, uh,

0:15:06.600 --> 0:15:09.120
<v Speaker 1>is just really remarkable. Um, Eric, thank you so much.

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<v Speaker 1>Be well. Eric repair executive chef co owner of Lebrona

0:15:12.600 --> 0:15:16.240
<v Speaker 1>Dan as we mentioned, celebrating its fiftieth anniversary. I believe

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<v Speaker 1>the first time he got a four star rating was

0:15:18.080 --> 0:15:22.360
<v Speaker 1>back when he was twenty nine years old. But again,

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<v Speaker 1>getting it for the fifth consecutive time, So really remarkable, right,

0:15:25.640 --> 0:15:29.600
<v Speaker 1>huge accomplishment and story you know, so good, such a

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<v Speaker 1>good chat. You're listening to Bloomberg Business Week, Carol Master,

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<v Speaker 1>Madison Mills. This is Bloomberg Radio.