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Speaker 1: Every day a week ago, pick yours up the breakfast Club,

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Speaker 1: finish for y'all done morning.

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Speaker 2: Everybody is d j en Vy, Jesse, Larry Schelamine the guy.

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Speaker 2: We are the breakfast Club, Lawn of Roses here as well.

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Speaker 3: We got a special guest in the building.

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Speaker 4: He's still getting so much money.

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Speaker 3: Mike, unbel.

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Speaker 4: Amazing.

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Speaker 5: How you feeling new album? You got a new album

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Speaker 5: coming out.

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Speaker 3: Man, repriting Friday.

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Speaker 4: Why do you call it? Why did you call it? Reset?

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Speaker 3: His mike'sent on, Oh, there you go.

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Speaker 6: Yeah, it's Ransom three. So I spelled the R three

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Speaker 6: S C T and Ransom always stuff for releasing all

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Speaker 6: new songs orchestrated by Mike will And it's been nine

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Speaker 6: years since I dropped the last one, so I feel

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Speaker 6: like over that time, like that's that's like where I've been,

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Speaker 6: like add in life. It's like going through like a

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Speaker 6: reset or whatnot. And yeah, man, it's like a I

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Speaker 6: ain't gonna lie that that that titles like a quadruple

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Speaker 6: on Tandra types, you know what I'm saying, because it's

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Speaker 6: like it's Man three and it's like we're resetting back

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Speaker 6: up but then at the same at the same time,

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Speaker 6: It's like, man, it's like I went through it with

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Speaker 6: like reset phase where it's like I kind of had

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Speaker 6: to hit the reset button.

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Speaker 7: I had lost my heart.

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Speaker 3: Drives, forced to do the reset.

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Speaker 6: But yeah, you drive, Yeah, I lost my heart drives

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Speaker 6: in the backup, so like that was a reset button.

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Speaker 6: I just I started, I started like curating like a

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Speaker 6: new sound I was. I was, you know what I'm saying,

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Speaker 6: king new producers kuraying. I mean, I bought a lot

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Speaker 6: of real estate. I got like, I got like sixty

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Speaker 6: seventy thousand square feet right in the city of Atlanta,

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Speaker 6: and and it's just been it's just like a it's

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Speaker 6: like a startup button, but like a resetting up button too.

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Speaker 6: So I don't know, I felt like it was the proper,

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Speaker 6: proper name freak.

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Speaker 3: That down, you know, because you lost your heart. I

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Speaker 3: was watching the documentary. You said you lost it all right, yeah.

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Speaker 2: And you said you when you say all is that

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Speaker 2: because it seems like you just started from over there.

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Speaker 2: Everything was gone to how did you lose your hard

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Speaker 2: drive and the backup?

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Speaker 6: I mean, it's the same thing that a lot of

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Speaker 6: creators go through. It's like that car game broken into

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Speaker 6: so I used to. I used to keep my heart

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Speaker 6: drives away from me, and I used to let whatever

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Speaker 6: engineers I was working with hold the hard drives because

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Speaker 6: I didn't want to be the target. And so one time, man,

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Speaker 6: my one of my engineers, had the hard drive. He

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Speaker 6: was working on this mix. He left the laptop on

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Speaker 6: the seat and then he's in the Honda Cord. He

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Speaker 6: just went in this restaurant to get something to eat

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Speaker 6: right quick came out, but when they broke into the

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Speaker 6: car took everything. But they were really going for the laptop.

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Speaker 6: They didn't really know they got Mike with hard drives.

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Speaker 6: But I'm thinking, like, okay, it's all good man, we

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Speaker 6: got to I know, we got a backup, but He's like, nah, bro,

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Speaker 6: I had to back up with me because when we

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Speaker 6: went to la, like the the the drive that we

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Speaker 6: usually work off of, it was like clicking or making

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Speaker 6: some noise. So he didn't wanted to mess up in

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Speaker 6: the sessions that we had, so he brought the backup.

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Speaker 6: And then you know what I'm saying. So it was

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Speaker 6: crazy because by the time I hit the reset button

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Speaker 6: and I because because when that happened, I really was like,

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Speaker 6: all right, I'm cool on the music. I'm done with

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Speaker 6: the music, like I'm gonna.

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Speaker 8: Just you just felt like it was a sign.

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Speaker 6: It was a sign because I felt like I fulfilled

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Speaker 6: my label deal Man shrim was on fire, you know

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Speaker 6: what I'm saying, going double Diamond and everything. My my

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Speaker 6: my producers, like my guys ear drummers, like they started

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Speaker 6: doing their thing. Thirty Rocker was on fire.

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Speaker 7: At the time. Like, man, we were.

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Speaker 6: You know, like when you tell people that you lost

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Speaker 6: your hard drives in your back up and you still

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Speaker 6: get nominated for Grammy, so you still got songs on

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Speaker 6: the radio and everything, and they look at it like

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Speaker 6: you just lost an iPhone charger like or like some

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Speaker 6: headphones or something. But it's like I'm trying to let

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Speaker 6: them know, like because the way I used to like

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Speaker 6: orchestrated by Mike will, the way I used to put

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Speaker 6: together songs is like I might go take a verse

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Speaker 6: off of this beat and then put it on this

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Speaker 6: beat and then put these features together, and you know,

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Speaker 6: like that's how I was putting stuff together back then.

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Speaker 6: So for me, it was like a major blow. But

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Speaker 6: then at the same time, it was a sign. It

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Speaker 6: was like, man, I done got a number one, I

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Speaker 6: don't want to grab me how to put put some

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Speaker 6: young producers on and empowered a lot of people. Man,

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Speaker 6: God's trying to tell me, Man, it's your way that

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Speaker 6: you could just exit up out of this. And so

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Speaker 6: I was like, man, all right, cool. You know I

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Speaker 6: started trying to I thought I was Mark Cuban. Then

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Speaker 6: you know what I'm saying, Like you said, I got it,

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Speaker 6: I got a lot of I came into a lot

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Speaker 6: of money or whatnot. So I started trying to invest

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Speaker 6: in all types of stuff, and real estate was one

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Speaker 6: of the things that was a good investment. And then

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Speaker 6: over time, like a couple of years later, I just

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Speaker 6: started realizing, like that's why I had to make that

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Speaker 6: little doc or like that that little trailer type thing.

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Speaker 6: It's because it was like I feel like everybody goes

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Speaker 6: through that, like they might lose. They might invest all

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Speaker 6: this time into something, they might lose it. Then they

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Speaker 6: might feel like it's over and they want to quit.

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Speaker 6: And some people like might result to drugs, or some

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Speaker 6: people might result to who knows side or whatever. You

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Speaker 6: know what I'm saying. Certain people go through different things

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Speaker 6: when they're going through adversity, And I feel like it's

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Speaker 6: not about what you go through, it about how you

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Speaker 6: go through it. So like over over the time, I

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Speaker 6: saw realizing like, man, okay, man, this is this is

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Speaker 6: really God's gift.

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Speaker 7: For me to be able to make music.

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Speaker 6: Man, I'm way further along than where I started, but

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Speaker 6: I'm nowhere where I want to be. And so I

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Speaker 6: had to realize like, man, I'm still in my thirties.

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Speaker 6: All these young guys looking up to me, coming to

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Speaker 6: me for advice and different stuff like that. Now I

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Speaker 6: really got to lead by example. So I had this

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Speaker 6: big warehouse and at first we used to just sit

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Speaker 6: in there and play two K. For like a couple

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Speaker 6: of years, we used to just sitting there and play

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Speaker 6: two K. And then it'll be people like Poosh. I

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Speaker 6: used to come through there, all kinds of people running

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Speaker 6: back yo little dirt. Different people came through there that

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Speaker 6: I ain't even record any music with them. They just

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Speaker 6: came through the spot and they might have been there

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Speaker 6: for hours. And I'm like, man, if I would have

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Speaker 6: had to set up, like you know, I could have

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Speaker 6: almost did a project with all these guys. And then

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Speaker 6: I started realizing like, all right, man, I'm gonna start

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Speaker 6: slowly but surely putting the set up together, got a

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Speaker 6: got a new engineer, got some new talent, and then

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Speaker 6: I'm pushing all these guys to push their sound forward.

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Speaker 6: But then at the same time I'm telling them, I'm

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Speaker 6: telling them this, but then I know at the same

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Speaker 6: time it's better if I get hands on and I

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Speaker 6: showed them like what it means to break the rules

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Speaker 6: on the beats or put these collaborations together, because other

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Speaker 6: than that, you just sound like oh man, like man.

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Speaker 6: Back in my day, I used to be doing this,

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Speaker 6: that and third, you know, and so I didn't want

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Speaker 6: to do that. I had to realize, like I'm like

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Speaker 6: a Kobe Bryant, Like I just got a rolled ankle.

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Speaker 6: So it's like I'm a coach and a player. So

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Speaker 6: it's like, you.

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Speaker 2: Know, I want to I want to ask, you know,

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Speaker 2: in the video and the trailer is there's a flower phone. Yeah,

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Speaker 2: what is do you own a flower phone? What's the

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Speaker 2: what's the significant of the flower farm? And I'm not

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Speaker 2: talking we yes like flowers like.

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Speaker 6: That ain't gonna I learned. I learned my lesson from

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Speaker 6: coming up here.

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Speaker 7: Hoigh.

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Speaker 6: That's why I'll be saying, you know, what I'm saying

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Speaker 6: too much. I already said that what I'm saying times,

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Speaker 6: so I'm gonna try not to break the record. I

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Speaker 6: know y'all keep it count, but but nah, the flowers,

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Speaker 6: it was like it started off with the forest burning

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Speaker 6: and then and then it shows like new flowers and

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Speaker 6: really like the symbolism is like like everything could be

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Speaker 6: going down, everything could be burning and everything like that.

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Speaker 6: But then it's like this reset. It's like this rebirth

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Speaker 6: where it's like it's new flowers. So it's like, like

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Speaker 6: I said, it's new team. It's like new players on

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Speaker 6: the team. It's like a new sound. It's like a

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Speaker 6: new hard drive. Like now this new hard drive, got

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Speaker 6: got twenty terror bytes. And then I back off my

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Speaker 6: files up on a cloud dampty dot com. You know

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Speaker 6: what I'm saying. I back off my back off my

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Speaker 6: files up on that and now I know, okay, I

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Speaker 6: got this cloud, I got these hard drives, and my

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Speaker 6: hard drives do not leave this building. Nothing leaves this building.

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Speaker 6: And and and it's just a reset. I'm just it's

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Speaker 6: like a whole new approach. Like oh no, I was

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Speaker 6: saying before it before it is, I wouldn't like I

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Speaker 6: one working out or like or like playing golf or

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Speaker 6: anything like that. But like with this reset process is

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Speaker 6: like now it's like, okay, bro, this this is what

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Speaker 6: you're gonna do. You're gonna wake up. You're gonna get

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Speaker 6: at least ten thousand stuffs today. You're gonna go to

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Speaker 6: the studio. You gonna make three bangers. If an artist

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Speaker 6: pull up on, you may make three bangers with the artists.

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Speaker 6: Artists don't pull up on. You make three beats and

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Speaker 6: different genres. Boom, I'm out of there. If I do

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Speaker 6: that every day, it's gonna turn into something. And then boom, everybody,

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Speaker 6: all the young guys around me trying to match my

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Speaker 6: energy or beat my energy, and then man, boom, we

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Speaker 6: just stecked it back up.

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Speaker 4: The music you lost? Was it just beats? So was

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Speaker 4: it actual songs with people?

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Speaker 6: No? It was It was like it was like I'm released.

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Speaker 6: I'm released songs. Like every artist I work with. I

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Speaker 6: don't ever just do one song. I do a bunch

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Speaker 6: of songs. So sometimes certain songs might not get used,

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Speaker 6: but I might go back and put new production around here,

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Speaker 6: or I might put a feature on there or whatever,

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Speaker 6: just to freshen it up and bring it out. And

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Speaker 6: at that point, like if we look at the product

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Speaker 6: supply chain, you know what I'm saying, Like, man, the

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Speaker 6: manufacturer manufacturing, were the raw material, we the we the supplier,

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Speaker 6: and we the and we the factory. So it's like, man,

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Speaker 6: we're doing it like that and then boom, we lose it.

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Speaker 6: And then so on the on the documentary, I was

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Speaker 6: my Bad Eye and finishes, It's like, man, people implement

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Speaker 6: they might lose everything, and they implement self doubt, and then

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Speaker 6: when they implement self doubt, they don't know which way

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Speaker 6: to go. And then like with me, I implemented that

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Speaker 6: self doubt and then I was thinking all the type

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Speaker 6: of crazy stuff. But then I kept hearing my songs

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Speaker 6: on the radio and people still was like, man, brother,

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Speaker 6: you just want to grab me. Man, bro, just cook up, man, Bro,

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Speaker 6: you the go bron everybody fuck with you.

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Speaker 4: Brother.

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Speaker 6: I'm hearing that, but I'm like, man, I don't know.

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Speaker 6: But then it's like I had to realize, like, okay, man,

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Speaker 6: this is God's gift. The only way I tell God

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Speaker 6: thank you is I can't give him my cards. I

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Speaker 6: can't give him no watch, I can't give no club.

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Speaker 6: I can't give them no, no buildings or nothing. Only

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Speaker 6: the only way I could do it is just max

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Speaker 6: out on the gifts that he gave me. So that's

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Speaker 6: when I really started like Okay, I'm back cooking up.

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Speaker 6: So it's like yeah, man, and I feel like everybody

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Speaker 6: goes through that, like all creatives have been through that,

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Speaker 6: and I feel like everybody goes through that, and I

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Speaker 6: just wanted to be I feel like even even this

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Speaker 6: time around, like I wanted this album to even mean something,

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Speaker 6: and I don't want to be like I don't know,

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Speaker 6: I don't really I don't really like it. Well I

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Speaker 6: ain't gonnay, I don't really like it, but I don't

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Speaker 6: really I don't really want to be that artist or

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Speaker 6: person in the music. That's like trying to be acting

241
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Speaker 6: like a basketball player or acting like a mafia box

242
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Speaker 6: or like you know what I'm saying, acting like just

243
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Speaker 6: acting like some shit, you know what I'm saying, because

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Speaker 6: our life is already a movie. So it's like letting

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Speaker 6: people in a little bit because people only really hear

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Speaker 6: my tag on music that they like, but they don't

247
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Speaker 6: really you know what I'm saying, know anything about me

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Speaker 6: or what I got going on or anything. They just

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Speaker 6: look at it like, man, your songs is playing, Bro,

250
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Speaker 6: he ain't going through shiit.

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Speaker 2: What's the biggest record you lost that you could you

252
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Speaker 2: could think of?

253
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Speaker 7: Dude, I don't know.

254
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Speaker 6: I tell you the truth. I forgot everything that was

255
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Speaker 6: on that hard drive. Damn like I got man, I

256
00:11:08,720 --> 00:11:12,000
Speaker 6: got yeah, like on purpose at that time. But you

257
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Speaker 6: know what's crazy, like four or five years later, or

258
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Speaker 6: however many years later, when my engineers pop up and say,

259
00:11:19,360 --> 00:11:21,760
Speaker 6: but you know what, man, there was a backup in

260
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Speaker 6: this storage. I just moved and there was another. There

261
00:11:25,280 --> 00:11:29,079
Speaker 6: was another hard driving this storage. There was a backup, Like, man,

262
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Speaker 6: I gotta get this to you before I leave town.

263
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Speaker 6: And I thought he dropped it off. But I never

264
00:11:33,800 --> 00:11:36,480
Speaker 6: did look at it until like fast forward till like now,

265
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Speaker 6: and I'm like, man, this this photo got like two

266
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Speaker 6: three songs and I and I might have mentioned this

267
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Speaker 6: on the interview before. And then now this guy pops

268
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Speaker 6: out and he's thinking I'm coming at him. Bro, It's

269
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Speaker 6: not about you, you know what I'm saying. I'm not

270
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Speaker 6: saying that you took my heart drop and threw them

271
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Speaker 6: in the lake. Everybody car get broken into I'm telling

272
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Speaker 6: people what I went through. So he took it as

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Speaker 6: a personal attack.

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Speaker 3: But he took it as a person attack.

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Speaker 6: But you're true, Yeah, But all of a sudden, he

276
00:12:01,600 --> 00:12:04,000
Speaker 6: just pop up with it hard drive with damn there

277
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Speaker 6: all the files, and like, Bro, you never lost anything

278
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Speaker 6: by lying, And it's like, quote, he has him still,

279
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Speaker 6: I still haven't got him back, but he's showing. He's

280
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Speaker 6: showing now, like Yo, Mike didn't even lose everything. And

281
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Speaker 6: but it's like, Bro, literally got a phone call. You

282
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Speaker 6: told me that you lost the hard drives and the

283
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Speaker 6: backup and it's just it's just weird. But man, I

284
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Speaker 6: don't I don't know. Man, you know what I'm saying,

285
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Speaker 6: Like he wants money. He wants money to be able

286
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Speaker 6: to for his time, to be able to upload the files,

287
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Speaker 6: you know what I'm saying. Or he's saying that he's

288
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Speaker 6: not trying to hold him up. He's saying that he

289
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Speaker 6: wants to give him to me. He's saying that he

290
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Speaker 6: gave me a hard drive with these files on him before.

291
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Speaker 6: But I don't have no hard drive with any of

292
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Speaker 6: these files on them. And and so right now I'm

293
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Speaker 6: letting him know, Like, man, Bro got so so much

294
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Speaker 6: new music, like my beefing with you, This is something

295
00:12:58,920 --> 00:13:01,080
Speaker 6: that I went through, and this is just something that

296
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Speaker 6: I got over and and now I'm you know what

297
00:13:04,000 --> 00:13:06,200
Speaker 6: I'm saying. Now, I'm onto a whole new journey. I

298
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Speaker 6: ain't mad at you or nothing. And if you bring

299
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Speaker 6: those drives maybe one day I'll go back and revisit it.

300
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Speaker 6: But I got so much music right now. I ain't

301
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Speaker 6: dropped in nine years and I but I ain't never

302
00:13:15,080 --> 00:13:17,120
Speaker 6: started working. So I got so much music right now

303
00:13:17,160 --> 00:13:20,520
Speaker 6: that hasn't dropped that I'm not really fucked up on that.

304
00:13:20,800 --> 00:13:22,679
Speaker 6: Like maybe one day when people are like, man, I'm

305
00:13:22,679 --> 00:13:26,800
Speaker 6: missing that twenty fourteen or twenty fifth, like I'm missing that,

306
00:13:27,160 --> 00:13:30,280
Speaker 6: sounds like maybe I can bring that back. But right

307
00:13:30,280 --> 00:13:33,480
Speaker 6: now it's like, yeah, I ain't dropped. No, I ain't

308
00:13:33,520 --> 00:13:36,000
Speaker 6: dropped the mike with album. And I did like a

309
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Speaker 6: I did like a joint mixtape that fucked up the

310
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Speaker 6: streets for Chief Keith.

311
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Speaker 7: I did I did.

312
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Speaker 6: Uh create create two movie soundtrack? And then I did

313
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Speaker 6: And then like I also been like my guy's been

314
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Speaker 6: on fire, like thirty Rock, did the Box went Diamond?

315
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Speaker 6: You know what I'm saying through he on fire right now.

316
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Speaker 6: He did on the lego put You On, Put You Down,

317
00:14:02,520 --> 00:14:06,240
Speaker 6: and he also did him and Males did that Looking

318
00:14:06,240 --> 00:14:09,600
Speaker 6: for the Hole for Sexy Red and Sean Ferrari did

319
00:14:09,640 --> 00:14:15,160
Speaker 6: that Hellcat SRTs and for Sexy Red and Female Gucci Man,

320
00:14:15,200 --> 00:14:18,600
Speaker 6: I feel like and somebody and did that okay for JT.

321
00:14:19,040 --> 00:14:21,800
Speaker 6: So my guys, they've been going, they've been going crazy.

322
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Speaker 6: So like the sound is still going, you know what

323
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Speaker 6: I'm saying.

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Speaker 4: But that's weird. I mean, I don't even think about it.

325
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Speaker 5: I just feel like Mike Will comes and goals whenever

326
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Speaker 5: you want to, whether it's Black fans, the soundtrack, yeah,

327
00:14:31,880 --> 00:14:33,920
Speaker 5: the joint with French, Like, I just feel like you

328
00:14:33,960 --> 00:14:35,600
Speaker 5: whenever you want to hop in, you hop in, and

329
00:14:35,640 --> 00:14:36,880
Speaker 5: whenever you hop a oout, you hop out.

330
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Speaker 6: And that's what I had to realize. You know, the

331
00:14:39,760 --> 00:14:41,360
Speaker 6: rest of the world ain't looking at it like how

332
00:14:41,400 --> 00:14:43,280
Speaker 6: I'm looking at it none at all. So you know,

333
00:14:43,680 --> 00:14:45,200
Speaker 6: like at the end of the day, I had to

334
00:14:45,280 --> 00:14:48,320
Speaker 6: realize that too, And I'm like, man, once I realized that,

335
00:14:48,440 --> 00:14:50,960
Speaker 6: I'm like, hey, man, what does a mic Will made it?

336
00:14:51,920 --> 00:14:55,000
Speaker 6: Albums sound like twenty twenty six where I'm able to

337
00:14:55,080 --> 00:15:00,360
Speaker 6: understand like okay, boom, like what position I play in game?

338
00:15:00,640 --> 00:15:04,320
Speaker 6: And then you have other producers and their projects. And

339
00:15:04,440 --> 00:15:08,800
Speaker 6: you got Mustard album banging, you got cal It album banging,

340
00:15:08,920 --> 00:15:11,920
Speaker 6: you got Metro album banging, you got you got all

341
00:15:11,960 --> 00:15:15,560
Speaker 6: these different producers and and and and DJs and stuff

342
00:15:15,560 --> 00:15:17,800
Speaker 6: putting together album. So I'm like, okay, what makes the

343
00:15:17,880 --> 00:15:20,760
Speaker 6: mic well albums stand up? You feel me? And sometimes

344
00:15:20,760 --> 00:15:23,280
Speaker 6: you got to just remove yourself from from from the

345
00:15:23,320 --> 00:15:25,560
Speaker 6: body and the creator and just and just look at

346
00:15:25,560 --> 00:15:27,560
Speaker 6: it on the wall and and so that's.

347
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Speaker 3: What I mean.

348
00:15:28,440 --> 00:15:31,080
Speaker 2: That makes it different in the collaboration, Like we were

349
00:15:31,080 --> 00:15:33,920
Speaker 2: listening to your album in the NBA Young Boy Chief

350
00:15:33,960 --> 00:15:35,920
Speaker 2: Keep record hard like right, and.

351
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Speaker 3: And the thing with NBA Young Boy you don't hear

352
00:15:37,200 --> 00:15:38,160
Speaker 3: him really with nobody else.

353
00:15:38,160 --> 00:15:39,920
Speaker 2: So the fact that you heard, how did you how

354
00:15:39,960 --> 00:15:40,160
Speaker 2: did that.

355
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Speaker 3: Record come about?

356
00:15:40,800 --> 00:15:42,080
Speaker 2: I know you worked with Chief Keeper for how did

357
00:15:42,080 --> 00:15:44,000
Speaker 2: you get NBA Young Boy in Chief Keeper and y'all

358
00:15:44,000 --> 00:15:44,920
Speaker 2: in the same place to do it?

359
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Speaker 7: Yeah?

360
00:15:45,760 --> 00:15:46,160
Speaker 3: About that?

361
00:15:46,360 --> 00:15:49,320
Speaker 6: So that was that was that was just it was

362
00:15:49,400 --> 00:15:51,720
Speaker 6: just like really organic. I feel like both of these

363
00:15:51,760 --> 00:15:55,200
Speaker 6: guys are like fucking icons and fucking goats, like you

364
00:15:55,240 --> 00:15:58,560
Speaker 6: know what I'm saying, and Young Boy he always showed

365
00:15:58,600 --> 00:16:00,200
Speaker 6: that he had a lot of respect for Chief You

366
00:16:00,280 --> 00:16:03,320
Speaker 6: coming up like inspiration wise, and then she keeper always

367
00:16:03,360 --> 00:16:05,920
Speaker 6: fucking Young Boy as an artist. So sometime it just

368
00:16:05,960 --> 00:16:08,880
Speaker 6: take like I feel like that's what I That's what

369
00:16:08,960 --> 00:16:11,040
Speaker 6: I realized that I do best, is like putting together

370
00:16:11,080 --> 00:16:13,520
Speaker 6: these rare collaborations, like you know what I'm saying, put

371
00:16:13,920 --> 00:16:16,280
Speaker 6: Ma Maley on the song with Wis Kleef and Juicy

372
00:16:16,400 --> 00:16:19,160
Speaker 6: J were putting Future on the song, but Kendrick and

373
00:16:19,600 --> 00:16:22,760
Speaker 6: Lil Wayne and putting Lil Wayne drinking Future on the joint.

374
00:16:22,840 --> 00:16:26,440
Speaker 6: So it's like putting those like massive collaborations together. So

375
00:16:27,120 --> 00:16:30,440
Speaker 6: that's what I was like, Man, okay, this new album, Like, man,

376
00:16:30,680 --> 00:16:34,360
Speaker 6: what's that collaboration? What's those collaborations gonna be? How do

377
00:16:34,400 --> 00:16:35,120
Speaker 6: I keep this going?

378
00:16:35,240 --> 00:16:36,520
Speaker 7: So boom?

379
00:16:36,600 --> 00:16:38,440
Speaker 6: Young Boy had hit me when he started on the

380
00:16:38,520 --> 00:16:41,320
Speaker 6: Massa tour and he was like, man, come fuck with

381
00:16:41,320 --> 00:16:43,040
Speaker 6: me in LA and I was like, all I bet

382
00:16:43,440 --> 00:16:46,760
Speaker 6: when the fuck with him? And after one of his

383
00:16:46,920 --> 00:16:49,080
Speaker 6: days he had pulled up on me at the studio

384
00:16:49,400 --> 00:16:51,560
Speaker 6: like early in the morning, and then we were just

385
00:16:51,600 --> 00:16:53,920
Speaker 6: working on some music and then he left and then

386
00:16:53,960 --> 00:16:56,240
Speaker 6: I had taught to Sosa the day before, and I

387
00:16:56,320 --> 00:16:57,920
Speaker 6: was like, hey, bro, I'm gonna get up with Sosa.

388
00:16:58,120 --> 00:16:59,720
Speaker 6: I always leave with Sosa when I go to LA,

389
00:17:00,120 --> 00:17:02,360
Speaker 6: So I was like, man, hey, I'm gonna linked with Sosa.

390
00:17:02,320 --> 00:17:04,119
Speaker 7: And man, Bro, we need to get in there.

391
00:17:04,119 --> 00:17:04,280
Speaker 3: Bro.

392
00:17:04,280 --> 00:17:05,640
Speaker 6: I'm telling you, Bro, we need to do a tape

393
00:17:05,680 --> 00:17:08,760
Speaker 6: or something. Bro like y'all nigga's too hard and it's

394
00:17:08,880 --> 00:17:10,960
Speaker 6: just too easy. It's right here. And like, both of

395
00:17:11,000 --> 00:17:13,640
Speaker 6: you guys like my little brothers. Like I watched both

396
00:17:13,680 --> 00:17:15,560
Speaker 6: of them come up as teenagers. I met Young Boy

397
00:17:15,560 --> 00:17:18,119
Speaker 6: when he was like sixteen seventeen. I met SSA when

398
00:17:18,160 --> 00:17:19,640
Speaker 6: he was like sixteen. You know what I'm saying, So

399
00:17:20,200 --> 00:17:22,399
Speaker 6: like both of you got my little brothers in this.

400
00:17:22,880 --> 00:17:24,840
Speaker 6: YB was like, man, shit, se see if you can

401
00:17:24,880 --> 00:17:26,240
Speaker 6: make it happen. You know what I'm saying. He was

402
00:17:26,240 --> 00:17:28,119
Speaker 6: like like he was like see what he say. And

403
00:17:28,160 --> 00:17:29,520
Speaker 6: then I was like, all right, Bet, I'm gonna call

404
00:17:29,600 --> 00:17:31,600
Speaker 6: you on FaceTime pick up a car.

405
00:17:31,680 --> 00:17:31,960
Speaker 7: SASA.

406
00:17:31,960 --> 00:17:34,119
Speaker 6: I'm like, hey, Bro, I was just with YB. You

407
00:17:34,160 --> 00:17:35,480
Speaker 6: know what I'm saying. We need to got them get

408
00:17:35,520 --> 00:17:37,680
Speaker 6: in there. You know what I'm saying. Knock shit out

409
00:17:37,720 --> 00:17:39,800
Speaker 6: he was like, he was like I'm here, like all right, Bet,

410
00:17:39,840 --> 00:17:42,040
Speaker 6: he was like, shit, I'm with you. I'm like, man,

411
00:17:42,080 --> 00:17:45,199
Speaker 6: hold on boom, called YB on FaceTime boo, and they

412
00:17:45,400 --> 00:17:47,399
Speaker 6: let them chop it up. We all chopped it up

413
00:17:48,040 --> 00:17:49,760
Speaker 6: when they got up with SASA, and we're supposed to

414
00:17:49,800 --> 00:17:52,800
Speaker 6: go straight to YB. But SSA got the new Ferrari truck.

415
00:17:52,880 --> 00:17:55,720
Speaker 6: He got the SF ninety and he wanted to go

416
00:17:56,600 --> 00:17:58,399
Speaker 6: get an old chance. Well he already planned to go

417
00:17:58,440 --> 00:18:00,439
Speaker 6: get an oid chain before I caught him, but he

418
00:18:00,480 --> 00:18:02,440
Speaker 6: don't want to take it to Ferrari and drop it off.

419
00:18:02,720 --> 00:18:04,560
Speaker 6: He wanted his people to do the aill change, and

420
00:18:04,600 --> 00:18:06,000
Speaker 6: he wanted to sit right there while they do the

421
00:18:06,040 --> 00:18:07,719
Speaker 6: aill change. So we were right there at the car

422
00:18:07,800 --> 00:18:11,760
Speaker 6: shop for like eight nine hours. Like I'm like, man, like,

423
00:18:11,880 --> 00:18:14,840
Speaker 6: so Bro, like you got thirty cars at the crib,

424
00:18:15,040 --> 00:18:16,440
Speaker 6: Like you know what I'm saying. We could just lead

425
00:18:16,480 --> 00:18:19,200
Speaker 6: these and just pull up on Bro. We can knock

426
00:18:19,200 --> 00:18:21,080
Speaker 6: out a whole tape right now. I know how y'all

427
00:18:21,119 --> 00:18:24,280
Speaker 6: both work. So he's like he's like, man, it's almost done,

428
00:18:24,320 --> 00:18:28,240
Speaker 6: It's almost done. So it ended up getting done. We

429
00:18:28,320 --> 00:18:31,639
Speaker 6: still end up pulling up on YB and Man we

430
00:18:31,720 --> 00:18:33,920
Speaker 6: knocked out, knocked out a few joints and you know

431
00:18:33,920 --> 00:18:36,639
Speaker 6: what I'm saying, bibs were good, played, the music, vibes

432
00:18:36,640 --> 00:18:38,320
Speaker 6: were good, and you know what I'm saying, I just

433
00:18:38,400 --> 00:18:39,280
Speaker 6: like to be that glue.

434
00:18:39,720 --> 00:18:42,359
Speaker 2: He had a nice conversation with YB, you know, and

435
00:18:42,640 --> 00:18:44,320
Speaker 2: I could see it was like a big brother conversation.

436
00:18:44,359 --> 00:18:45,680
Speaker 2: Why'd you have to have that? You were just telling

437
00:18:45,760 --> 00:18:47,359
Speaker 2: him what he meant to the coach at that time.

438
00:18:47,800 --> 00:18:49,440
Speaker 2: Why do you feel it was important to tell him

439
00:18:49,480 --> 00:18:50,679
Speaker 2: that because it almost like.

440
00:18:50,640 --> 00:18:51,040
Speaker 3: He didn't know.

441
00:18:51,080 --> 00:18:52,399
Speaker 2: He didn't know, he didn't know, he didn't get it,

442
00:18:52,400 --> 00:18:53,480
Speaker 2: He didn't understand at the time.

443
00:18:53,680 --> 00:18:53,880
Speaker 7: Man.

444
00:18:53,960 --> 00:18:56,440
Speaker 6: Sometimes but like I told you how I was going

445
00:18:56,440 --> 00:18:59,480
Speaker 6: through like that reset, Like sometimes you gotta have that

446
00:18:59,560 --> 00:19:02,000
Speaker 6: real so you gotta have you got to hear from

447
00:19:02,000 --> 00:19:05,160
Speaker 6: like another creative right there next to you that you respect.

448
00:19:05,400 --> 00:19:09,159
Speaker 6: Cause he was telling me, he was like, Man, I

449
00:19:09,200 --> 00:19:12,280
Speaker 6: ain't gonna lie Mike sometimes, but man, this should be

450
00:19:12,280 --> 00:19:14,720
Speaker 6: a lot like Man, sometimes i be damn the done

451
00:19:14,720 --> 00:19:16,000
Speaker 6: with this ship. But you know I've been doing this

452
00:19:16,040 --> 00:19:18,480
Speaker 6: shit for damn there like a decade, Like you know

453
00:19:18,520 --> 00:19:21,240
Speaker 6: what I'm saying, Like and I was like no hell,

454
00:19:21,720 --> 00:19:24,720
Speaker 6: like I've been doing it for I'm going on my

455
00:19:24,840 --> 00:19:26,719
Speaker 6: second decade, you know what I'm saying. But I know

456
00:19:26,760 --> 00:19:29,159
Speaker 6: how you can like run out of breath for like

457
00:19:29,520 --> 00:19:31,439
Speaker 6: I know how you can feel like you tired or whatever.

458
00:19:32,080 --> 00:19:34,439
Speaker 6: But I'm but I'm like, man, bro where you at

459
00:19:34,520 --> 00:19:36,800
Speaker 6: right now? You on your a game, and like man,

460
00:19:36,840 --> 00:19:39,320
Speaker 6: you could take you could take it so far because

461
00:19:39,320 --> 00:19:42,399
Speaker 6: you sharpening up and you're getting tired of as you go,

462
00:19:42,640 --> 00:19:45,399
Speaker 6: like you growing, like you aging like wine, like you

463
00:19:45,480 --> 00:19:47,159
Speaker 6: getting better and better. You know what I'm saying, you

464
00:19:47,200 --> 00:19:49,800
Speaker 6: getting You're getting more mature, Like you know what I'm saying. Boom,

465
00:19:49,840 --> 00:19:51,560
Speaker 6: you got, you got a whole lineage, you got a

466
00:19:51,560 --> 00:19:53,399
Speaker 6: whole family. So I was just telling them, like, man,

467
00:19:53,440 --> 00:19:55,639
Speaker 6: you got these people. I just went to the show tonight.

468
00:19:55,720 --> 00:19:58,479
Speaker 6: Before I see these people make their bands popping out

469
00:19:58,520 --> 00:20:01,480
Speaker 6: of their neck, I them, that's our lady fall from

470
00:20:01,520 --> 00:20:04,359
Speaker 6: the second second level to the first level. Like these

471
00:20:04,400 --> 00:20:08,200
Speaker 6: folks going crazy green flags everywhere. They know every word.

472
00:20:09,240 --> 00:20:11,159
Speaker 6: Even when I thought I knew young boy music, they

473
00:20:11,280 --> 00:20:13,760
Speaker 6: playing songs that I might have missed, But these folks

474
00:20:13,840 --> 00:20:16,440
Speaker 6: know every word, Like I damn it, feel lame as

475
00:20:16,440 --> 00:20:17,840
Speaker 6: hell in there like you know what I'm saying, Like

476
00:20:17,960 --> 00:20:20,680
Speaker 6: not even knowing the words on some of these songs.

477
00:20:20,680 --> 00:20:23,399
Speaker 6: So I was like, man, nah, like you know what

478
00:20:23,400 --> 00:20:24,040
Speaker 6: I'm saying.

479
00:20:24,800 --> 00:20:27,399
Speaker 4: Yeah, appreciate that blessing over.

480
00:20:27,320 --> 00:20:30,119
Speaker 6: No, no, no, he appreciated. But it's a lot that come with

481
00:20:30,280 --> 00:20:32,560
Speaker 6: this ship. Like as you do it, then you gotta

482
00:20:32,600 --> 00:20:34,560
Speaker 6: think like, man, he got he got his kids that

483
00:20:34,640 --> 00:20:36,920
Speaker 6: you gotta take care of. Everybody love to spend time

484
00:20:36,960 --> 00:20:38,560
Speaker 6: with their kids, and you gotta move around, and you

485
00:20:38,600 --> 00:20:41,000
Speaker 6: got the tour and this is his first big tour like this,

486
00:20:41,080 --> 00:20:43,080
Speaker 6: and it is a lot, and I feel them. But

487
00:20:43,920 --> 00:20:46,600
Speaker 6: as you know what I'm saying as a brother and

488
00:20:46,640 --> 00:20:50,000
Speaker 6: as a as another creative that I know, bir respect,

489
00:20:50,440 --> 00:20:53,359
Speaker 6: Like I'm like, man, boom, I'm just I'm just speaking

490
00:20:53,400 --> 00:20:56,240
Speaker 6: through the soul. I ain't this one unscripted or nothing.

491
00:20:56,560 --> 00:20:58,640
Speaker 6: And just so happened like I was already in there

492
00:20:58,680 --> 00:21:01,199
Speaker 6: cooking up and the camera was on while I was

493
00:21:01,200 --> 00:21:03,160
Speaker 6: in there cooking up, So you know what I'm saying.

494
00:21:03,160 --> 00:21:04,600
Speaker 6: When he walked in there, that was something that was

495
00:21:04,640 --> 00:21:06,280
Speaker 6: caught and I was like, bro, you know what, we

496
00:21:06,359 --> 00:21:08,720
Speaker 6: gotta put that in there because because that's why I

497
00:21:08,760 --> 00:21:11,439
Speaker 6: do with a lot of guys that might might be

498
00:21:11,520 --> 00:21:13,200
Speaker 6: younger than me or might have came after me. It's

499
00:21:13,280 --> 00:21:15,000
Speaker 6: like I always try to be that light at the

500
00:21:15,040 --> 00:21:16,480
Speaker 6: end of the tunnel or give him some kind of

501
00:21:16,480 --> 00:21:19,879
Speaker 6: game or whatnot. And like the content that I put out,

502
00:21:19,960 --> 00:21:22,040
Speaker 6: I always try to make sure you know what I'm saying.

503
00:21:22,040 --> 00:21:24,200
Speaker 6: I don't want it to just be lifestyle and cool

504
00:21:24,240 --> 00:21:27,320
Speaker 6: shit or like clothes and shit like. I also want

505
00:21:27,359 --> 00:21:30,640
Speaker 6: to like give some game and show the creative side

506
00:21:30,680 --> 00:21:31,200
Speaker 6: of me too.

507
00:21:31,280 --> 00:21:33,640
Speaker 5: So yeah, I want to say I want to say

508
00:21:33,680 --> 00:21:36,040
Speaker 5: something to you too, because you know you mentioned a

509
00:21:36,080 --> 00:21:38,879
Speaker 5: couple other producers and the reason I don't put you

510
00:21:38,920 --> 00:21:42,120
Speaker 5: in that category because there's only a handful of producers

511
00:21:42,160 --> 00:21:48,040
Speaker 5: that literally defined an era of hip hop, right, defined

512
00:21:48,080 --> 00:21:51,120
Speaker 5: an era of music. I think about Neptunes, I think

513
00:21:51,119 --> 00:21:52,879
Speaker 5: about Timbland, I think about.

514
00:21:53,000 --> 00:21:55,040
Speaker 4: Swiss IRV.

515
00:21:56,160 --> 00:21:56,240
Speaker 6: No.

516
00:21:56,520 --> 00:21:57,240
Speaker 3: For me, it was early on.

517
00:21:57,240 --> 00:22:00,600
Speaker 5: I'm talking about as far as radio everything, I'm talking

518
00:22:00,600 --> 00:22:01,840
Speaker 5: about every little John.

519
00:22:02,040 --> 00:22:05,040
Speaker 4: Little John, you know what I mean. Like and you, you,

520
00:22:05,040 --> 00:22:06,360
Speaker 4: you gotta be in that category too.

521
00:22:06,359 --> 00:22:08,840
Speaker 5: I say forty because of Drake, right, but you in

522
00:22:08,880 --> 00:22:12,760
Speaker 5: there too, like you defined an era of hip.

523
00:22:12,600 --> 00:22:13,439
Speaker 4: Hop and music.

524
00:22:13,640 --> 00:22:17,120
Speaker 5: Signing Kanye I say, Kanye, but how do you keep

525
00:22:17,119 --> 00:22:18,680
Speaker 5: evolving without chasing those trends?

526
00:22:20,240 --> 00:22:22,639
Speaker 6: Uh see? I never chased the trend, you know what

527
00:22:22,640 --> 00:22:26,760
Speaker 6: I'm saying. I never chased the trend. A lot of

528
00:22:26,760 --> 00:22:29,560
Speaker 6: them guys that you named were like my inspirations. I

529
00:22:29,560 --> 00:22:32,199
Speaker 6: always I was looking at how Pharrell was like them

530
00:22:32,320 --> 00:22:34,920
Speaker 6: to running sixty to eighty percent of music at one time,

531
00:22:35,040 --> 00:22:38,800
Speaker 6: like from from here from pop to hip hop to

532
00:22:39,160 --> 00:22:42,119
Speaker 6: and then doing all the crossover records. And same with

533
00:22:42,160 --> 00:22:44,040
Speaker 6: Little John. It was like man Lott John had the

534
00:22:44,080 --> 00:22:47,320
Speaker 6: fucking town and choke hol like you know what I'm saying,

535
00:22:47,400 --> 00:22:49,320
Speaker 6: Like he had the streets, he had the records that

536
00:22:49,359 --> 00:22:51,000
Speaker 6: we were fighting to in the team club.

537
00:22:51,320 --> 00:22:52,480
Speaker 3: Little John Pop.

538
00:22:53,080 --> 00:22:56,399
Speaker 2: Yeah, that's why I don't put from him in there.

539
00:22:56,520 --> 00:22:59,120
Speaker 4: I love them guys, but that's a different. It was different.

540
00:22:59,359 --> 00:23:01,760
Speaker 6: Yeah, And it was like it was like, well, Little John,

541
00:23:02,240 --> 00:23:04,080
Speaker 6: it's crazy because I tell my big cousin he had

542
00:23:04,080 --> 00:23:06,679
Speaker 6: a record deal back when I was younger, and I

543
00:23:06,760 --> 00:23:08,359
Speaker 6: was telling him like when I was coming up, because

544
00:23:08,359 --> 00:23:10,480
Speaker 6: I always wild see him making music. When I started

545
00:23:10,480 --> 00:23:12,600
Speaker 6: making beats, I was like fifteen sixteen, I'm like, bro,

546
00:23:12,640 --> 00:23:14,320
Speaker 6: I'm trying to I'm trying to come for a little

547
00:23:14,359 --> 00:23:16,159
Speaker 6: John Bro. I'm trying to be the next Little John Bro,

548
00:23:16,440 --> 00:23:18,600
Speaker 6: because like he had the songs that we was fighting

549
00:23:18,600 --> 00:23:20,840
Speaker 6: two in the club and the teen clubs, and then

550
00:23:20,880 --> 00:23:24,800
Speaker 6: he had fucking Sierra Bangers and you know what I'm saying,

551
00:23:25,160 --> 00:23:28,920
Speaker 6: shots turned down for what Like yeah, he literally you

552
00:23:29,000 --> 00:23:32,240
Speaker 6: know what I'm saying. So it was like, when it's

553
00:23:32,280 --> 00:23:34,760
Speaker 6: my turn to step up and represent for the town,

554
00:23:35,080 --> 00:23:37,119
Speaker 6: It's like, this is the guy who just came before

555
00:23:37,200 --> 00:23:40,320
Speaker 6: me that really shook the game up. So I was like, man,

556
00:23:41,480 --> 00:23:43,000
Speaker 6: I just wanted to you know what I'm saying. I

557
00:23:43,040 --> 00:23:44,720
Speaker 6: wanted to make sure I shook the game up. And

558
00:23:44,720 --> 00:23:46,840
Speaker 6: then I was trying to I was. I was doing

559
00:23:46,840 --> 00:23:48,800
Speaker 6: it on the underground level, Like I had songs in

560
00:23:48,800 --> 00:23:52,120
Speaker 6: the street with Gucci Juice with Juice Man with Titty Boy,

561
00:23:52,640 --> 00:23:56,560
Speaker 6: and I had like a man every every underground rapper

562
00:23:56,640 --> 00:23:58,120
Speaker 6: I was coming out of Atlanta. I had a song

563
00:23:58,160 --> 00:24:01,280
Speaker 6: with them, you know what. And and so I was like, man,

564
00:24:01,720 --> 00:24:04,400
Speaker 6: you know what, what's the difference between me and like

565
00:24:04,680 --> 00:24:07,280
Speaker 6: a Little John or a Kanye or like you know

566
00:24:07,280 --> 00:24:09,480
Speaker 6: what I'm saying, doctor Dre or one of these guys

567
00:24:09,520 --> 00:24:13,080
Speaker 6: that like I really like like apex energy, like taking

568
00:24:13,119 --> 00:24:15,240
Speaker 6: over the game. And it's like, Okay, these guys have

569
00:24:15,480 --> 00:24:18,399
Speaker 6: a production company. They have like a production team, like

570
00:24:18,680 --> 00:24:21,280
Speaker 6: even Shorty Red like different people like that. It was like,

571
00:24:21,640 --> 00:24:24,000
Speaker 6: these guys have a production team and a production company.

572
00:24:24,040 --> 00:24:26,080
Speaker 6: So that's what I need to start, and I need

573
00:24:26,080 --> 00:24:28,159
Speaker 6: to get with a bunch of producers that think like me.

574
00:24:28,320 --> 00:24:31,240
Speaker 6: Like that's thinking out the boxes, thinking different, that's trying

575
00:24:31,280 --> 00:24:33,880
Speaker 6: to trying to come different, and that's trying to change

576
00:24:33,880 --> 00:24:37,080
Speaker 6: your game. And so boone, that's what I did. And

577
00:24:37,440 --> 00:24:40,280
Speaker 6: the first person that was joining the team was my

578
00:24:40,320 --> 00:24:42,840
Speaker 6: brother Plus. I've been on him since eleventh grade. We

579
00:24:42,920 --> 00:24:46,800
Speaker 6: ended up doing Bitches Love Me together, we did Formation together,

580
00:24:46,840 --> 00:24:49,479
Speaker 6: we did Humble together, and we got too many hits together.

581
00:24:49,880 --> 00:24:53,359
Speaker 6: And then and man, that's the most loyal guy I know.

582
00:24:53,560 --> 00:24:56,640
Speaker 6: Like we've been rocking. Everybody been trying to throwing money,

583
00:24:56,680 --> 00:24:59,080
Speaker 6: give him this kind of deal man the whole time,

584
00:24:59,359 --> 00:25:01,440
Speaker 6: even when I was and my mama house was like, nah,

585
00:25:01,440 --> 00:25:03,719
Speaker 6: I'm rocking with Mike, Like I'm with Mike no matter what,

586
00:25:04,000 --> 00:25:07,239
Speaker 6: like and so shout out to Plus. And then then

587
00:25:07,280 --> 00:25:10,640
Speaker 6: it was p nasty. I made him through a mutual

588
00:25:11,800 --> 00:25:16,159
Speaker 6: and p Nasty came through and he was just just

589
00:25:16,400 --> 00:25:18,600
Speaker 6: out of here man the way he thinks, like and

590
00:25:18,640 --> 00:25:20,800
Speaker 6: he was and he was able to mix the sound

591
00:25:21,320 --> 00:25:23,480
Speaker 6: and like make it real clean. But he was also

592
00:25:23,560 --> 00:25:27,200
Speaker 6: thinking super out the box and like him and him plus,

593
00:25:27,400 --> 00:25:30,000
Speaker 6: and then he brought his brother Mars, which ended up

594
00:25:30,040 --> 00:25:33,560
Speaker 6: being my brother and and him him Plus and Mars

595
00:25:33,600 --> 00:25:35,760
Speaker 6: had fruity loose. They had the software sounds. I was

596
00:25:35,800 --> 00:25:38,520
Speaker 6: making beats on the hardware sounds, so the game started

597
00:25:38,560 --> 00:25:41,919
Speaker 6: switching to the software sounds. And then I was just

598
00:25:41,960 --> 00:25:44,920
Speaker 6: telling them like, hey, brother, I know what we're gonna do, Like, man,

599
00:25:44,960 --> 00:25:48,159
Speaker 6: we I'm coaching them. I'm coaching them, and we're coaching

600
00:25:48,200 --> 00:25:49,800
Speaker 6: each other, and were all in the huddle like, man,

601
00:25:49,800 --> 00:25:51,040
Speaker 6: this is how we're gonna change the sound.

602
00:25:51,160 --> 00:25:52,800
Speaker 7: Mars brought Jabo, and.

603
00:25:52,760 --> 00:25:54,479
Speaker 6: Then I was teaching my boy school how to make

604
00:25:54,520 --> 00:25:56,760
Speaker 6: beats and then boom, we all in the huddle like, man,

605
00:25:56,760 --> 00:25:58,200
Speaker 6: that's how we're gonna do that. Man, We're gonna put

606
00:25:58,200 --> 00:26:01,080
Speaker 6: the filter on the beats, send over the beats. I

607
00:26:01,080 --> 00:26:03,400
Speaker 6: put littleffects on there where it's just beating two out

608
00:26:03,440 --> 00:26:03,920
Speaker 6: of control.

609
00:26:04,119 --> 00:26:04,359
Speaker 7: Damn.

610
00:26:04,359 --> 00:26:04,479
Speaker 4: There.

611
00:26:04,600 --> 00:26:07,240
Speaker 6: The store ind and artists and and I'm like, man,

612
00:26:07,280 --> 00:26:10,120
Speaker 6: we just gotta come through disruptive. And so I will

613
00:26:10,200 --> 00:26:12,960
Speaker 6: go to the studio with certain artists and these beats

614
00:26:12,960 --> 00:26:16,920
Speaker 6: will sound so different and so new, but I would

615
00:26:16,960 --> 00:26:20,679
Speaker 6: just know, like Brud, this beat fits for Gucci, this

616
00:26:20,760 --> 00:26:24,160
Speaker 6: beat fits for Future, this beat fits for titty Boy,

617
00:26:24,280 --> 00:26:26,919
Speaker 6: this beat fits for Trouble, like this beat fits you know,

618
00:26:27,080 --> 00:26:29,639
Speaker 6: And and I would just know, like, man, this is

619
00:26:29,640 --> 00:26:31,480
Speaker 6: what it is. And even if the artists didn't want

620
00:26:31,520 --> 00:26:33,560
Speaker 6: to get on it, like I'm I'm gonna play three

621
00:26:33,600 --> 00:26:37,000
Speaker 6: beats and I'm gonna just slide cause it's like all

622
00:26:37,040 --> 00:26:38,800
Speaker 6: we're gonna do is go deeper in this rabbit hole

623
00:26:38,840 --> 00:26:40,880
Speaker 6: that you don't like. So it's like I'm gonna play

624
00:26:40,880 --> 00:26:43,320
Speaker 6: three of these, I'm gonna ease up, I'm gonna leave

625
00:26:43,320 --> 00:26:45,320
Speaker 6: the studio, go to the next studio, I'm gonna come

626
00:26:45,359 --> 00:26:48,320
Speaker 6: back the next day, play three beats again, and then

627
00:26:48,359 --> 00:26:50,440
Speaker 6: hopefully we get you on there and then and we're

628
00:26:50,440 --> 00:26:54,080
Speaker 6: gonna make songs like playing Jane or Ain't the Way

629
00:26:54,119 --> 00:26:56,080
Speaker 6: around It? Or Itching or you know what I'm saying,

630
00:26:56,119 --> 00:26:58,399
Speaker 6: or different joints that that was that was able to

631
00:26:58,400 --> 00:27:00,479
Speaker 6: come out and change up the game bands to make

632
00:27:00,520 --> 00:27:03,280
Speaker 6: a dance, no lie, all this different kind of stuff.

633
00:27:03,320 --> 00:27:06,040
Speaker 6: So it was like, man, we were coming with that sound.

634
00:27:06,040 --> 00:27:08,840
Speaker 6: That was like changing the game. And at this time,

635
00:27:08,960 --> 00:27:12,960
Speaker 6: like my guys, they weren't too familiar with with with

636
00:27:13,040 --> 00:27:14,800
Speaker 6: Titty Boy because he was on to come up. I

637
00:27:14,840 --> 00:27:19,479
Speaker 6: had just met Future through Roco and they weren't. They

638
00:27:19,520 --> 00:27:21,840
Speaker 6: weren't familiar with him. But it was like, man, I

639
00:27:21,840 --> 00:27:24,520
Speaker 6: feel like Future gonna change your game. I feel like that, man,

640
00:27:24,880 --> 00:27:27,040
Speaker 6: Titty Boy gonna change your game. He gonna, you know

641
00:27:27,040 --> 00:27:28,399
Speaker 6: what I'm saying, one of the best rappers out of

642
00:27:28,440 --> 00:27:31,119
Speaker 6: the city, and he about to come home and he

643
00:27:31,160 --> 00:27:33,719
Speaker 6: already fucked with me. So man, bro, we're gonna focus

644
00:27:33,760 --> 00:27:35,640
Speaker 6: on them, and we're gonna focus on everybody else that's

645
00:27:35,680 --> 00:27:37,960
Speaker 6: coming up out here. And like that was just our mission,

646
00:27:37,960 --> 00:27:39,119
Speaker 6: and we just what is your favorite to work with?

647
00:27:39,119 --> 00:27:40,639
Speaker 6: Who's your favorite artist to work with? Like, who do

648
00:27:40,640 --> 00:27:41,439
Speaker 6: you connect the most with?

649
00:27:44,280 --> 00:27:46,440
Speaker 7: I can't, I don't know, you don't.

650
00:27:47,680 --> 00:27:49,640
Speaker 6: I don't want to say, because it's all it's all

651
00:27:49,680 --> 00:27:52,639
Speaker 6: a journey. It's like it's all a journey. All of

652
00:27:52,640 --> 00:27:55,840
Speaker 6: them got their own different things. But like I say,

653
00:27:55,920 --> 00:27:57,720
Speaker 6: I say, Gucci was the first one to wrap on

654
00:27:57,760 --> 00:28:00,640
Speaker 6: my beats. So I was kind of boy or working

655
00:28:00,640 --> 00:28:04,840
Speaker 6: with Walk, because Walk the type of person that'll knock

656
00:28:04,840 --> 00:28:07,960
Speaker 6: out about ten to fifteen songs in the day, then

657
00:28:08,040 --> 00:28:10,119
Speaker 6: go to the studio. I mean, then we go to

658
00:28:10,160 --> 00:28:13,439
Speaker 6: the Magic City or Onyx of Platinum, and we're playing

659
00:28:13,480 --> 00:28:15,520
Speaker 6: all the songs we just did. Then we're going right

660
00:28:15,560 --> 00:28:18,199
Speaker 6: back the next day making about ten fifteen songs, the

661
00:28:18,240 --> 00:28:20,719
Speaker 6: hardest songs we got. We're going to all the strip clubs,

662
00:28:20,720 --> 00:28:23,400
Speaker 6: playing them joints. And so I thought that's just how

663
00:28:23,440 --> 00:28:25,919
Speaker 6: the game just went. So when I would go in

664
00:28:25,920 --> 00:28:28,240
Speaker 6: the studio with other artists from like that's not from

665
00:28:28,280 --> 00:28:32,199
Speaker 6: Atlanta and not from Georgia, I would see like, damn,

666
00:28:32,640 --> 00:28:37,160
Speaker 6: it's like taking the folks like hello, what's going on? Yeah,

667
00:28:37,200 --> 00:28:39,120
Speaker 6: And then it's like and then it's like don't play

668
00:28:39,240 --> 00:28:42,000
Speaker 6: for nobody, don't let nobody hear. And it's like okay,

669
00:28:42,080 --> 00:28:44,880
Speaker 6: bet like or sometimes I might fuck up and go

670
00:28:44,960 --> 00:28:46,840
Speaker 6: to the go to the club and just play this shit,

671
00:28:47,720 --> 00:28:50,400
Speaker 6: and I'm just thinking like how I came in the game,

672
00:28:50,800 --> 00:28:53,720
Speaker 6: and this person might feel slighter of disrespecting it, and

673
00:28:53,800 --> 00:28:56,000
Speaker 6: I ain't mean no disrespect, like you know what I'm saying.

674
00:28:56,040 --> 00:28:57,680
Speaker 6: And it's like, oh shit, it was a wake up

675
00:28:57,680 --> 00:29:01,920
Speaker 6: call for me. So I I fought with Gucci. How

676
00:29:01,960 --> 00:29:04,480
Speaker 6: we came in. I fought with Pluto because Pluto like

677
00:29:04,520 --> 00:29:05,720
Speaker 6: the same type of machine.

678
00:29:06,080 --> 00:29:06,480
Speaker 7: That's why.

679
00:29:06,520 --> 00:29:08,640
Speaker 6: Like when I put Gucci and Pluto together and they

680
00:29:08,640 --> 00:29:11,240
Speaker 6: did Free Bricks mixtake, I already knew that was a

681
00:29:11,280 --> 00:29:13,280
Speaker 6: perfect matchup. You know what I'm saying. Gucci won all

682
00:29:13,280 --> 00:29:15,480
Speaker 6: the way hip the Pluto. At the time, Gucci was

683
00:29:15,520 --> 00:29:18,120
Speaker 6: rocking with like Roco, Lil Wayne, different stuff. But I

684
00:29:18,160 --> 00:29:20,200
Speaker 6: told him, like, man, Pluto about to be the guy

685
00:29:20,240 --> 00:29:23,600
Speaker 6: that's gonna change your game. And and and Gucci is

686
00:29:23,640 --> 00:29:26,040
Speaker 6: trust me. I'm his little brother, Like he just trust me.

687
00:29:26,080 --> 00:29:28,360
Speaker 6: He like, man, you think Pluto hard like that, Like,

688
00:29:28,880 --> 00:29:31,640
Speaker 6: because we had this one song that he did called Nasty,

689
00:29:31,680 --> 00:29:32,840
Speaker 6: and he was telling me he was gonna get Low

690
00:29:32,840 --> 00:29:35,120
Speaker 6: Wayne on it. And I was like, bro, I fuck

691
00:29:35,160 --> 00:29:37,000
Speaker 6: with Low Wayne, man, Lil Wayne the gold Bro, you

692
00:29:37,040 --> 00:29:39,320
Speaker 6: need to put Pluto on this joint. And he was like, man,

693
00:29:39,360 --> 00:29:42,440
Speaker 6: Pluto over Lil Wayne. I'm like, yes, Bro, yes, he

694
00:29:42,480 --> 00:29:44,120
Speaker 6: about to be the next guy. He was like, man,

695
00:29:44,120 --> 00:29:46,240
Speaker 6: tell him come to the studio to man. Came to

696
00:29:46,280 --> 00:29:49,520
Speaker 6: the studio Pluto killed it and then and then Gucci

697
00:29:49,600 --> 00:29:51,680
Speaker 6: was like, Gucci got him on another song. They did

698
00:29:51,720 --> 00:29:54,120
Speaker 6: two songs and then Pluto left, and then GUCCU like, bro,

699
00:29:55,040 --> 00:29:58,400
Speaker 6: your boy Pluto, man, he hard, bro, he hard, man,

700
00:29:58,440 --> 00:30:00,480
Speaker 6: he going crazy. I was like, bro, do a tape

701
00:30:00,520 --> 00:30:02,360
Speaker 6: with him, because I was in the room when Gucci

702
00:30:02,400 --> 00:30:04,000
Speaker 6: did the whole tape with Gotti and when he did

703
00:30:04,000 --> 00:30:06,040
Speaker 6: the tape with Juice Man, when he did it, when

704
00:30:06,040 --> 00:30:08,440
Speaker 6: he's doing collapse tapes with Shady Lowe and all that

705
00:30:08,520 --> 00:30:11,480
Speaker 6: kind of stuff, I'm in the room while all this

706
00:30:11,520 --> 00:30:13,520
Speaker 6: is happening. So I'm like, bro, do a tape with him.

707
00:30:13,680 --> 00:30:15,320
Speaker 6: He was like, man, I do a whole You think

708
00:30:15,320 --> 00:30:16,640
Speaker 6: I should do a whole tape with him? I like,

709
00:30:16,800 --> 00:30:18,640
Speaker 6: for sure, You're like, man, tell him us do a

710
00:30:18,680 --> 00:30:21,400
Speaker 6: whole tape. From there, we did free Bricks, but it

711
00:30:21,520 --> 00:30:23,560
Speaker 6: was like they reminded me so much of each other

712
00:30:23,560 --> 00:30:26,160
Speaker 6: because Pluto was the same way he was. He was

713
00:30:26,200 --> 00:30:28,680
Speaker 6: a person that just knock out all these joints. Then

714
00:30:28,680 --> 00:30:30,960
Speaker 6: we go we're going to magic, We're pulling up on Esco,

715
00:30:31,120 --> 00:30:35,360
Speaker 6: Esco making a movie every time. So and then two chains,

716
00:30:36,720 --> 00:30:39,120
Speaker 6: He's He's come from like the same cloth too. He

717
00:30:39,240 --> 00:30:41,760
Speaker 6: gonna work all night. But two chains, you might think

718
00:30:41,800 --> 00:30:45,000
Speaker 6: he's sleep. Like I remember this one time real talk.

719
00:30:45,120 --> 00:30:47,760
Speaker 6: I remember this one time we did we did, we did,

720
00:30:47,880 --> 00:30:50,320
Speaker 6: got one and I was I was locked in with

721
00:30:50,360 --> 00:30:53,120
Speaker 6: my brother Mars. Mars had as hard as beat. I'm like, bro,

722
00:30:53,520 --> 00:30:55,560
Speaker 6: I gotta get to beat the two chain, bro, and

723
00:30:55,600 --> 00:30:57,680
Speaker 6: he was like he was like, oh yeah, hell yeah.

724
00:30:57,960 --> 00:30:59,920
Speaker 6: So I pulled up on two change two chain, like

725
00:31:00,040 --> 00:31:02,840
Speaker 6: onto the studio at one in the morning. So I live,

726
00:31:03,200 --> 00:31:05,040
Speaker 6: I live. I was living in the car at the time

727
00:31:05,600 --> 00:31:07,680
Speaker 6: and he was his studios on Old Nat. So I

728
00:31:07,680 --> 00:31:09,240
Speaker 6: got to drive all the way from car to Old

729
00:31:09,320 --> 00:31:12,200
Speaker 6: Nat boom pull up on him at one in the morning.

730
00:31:12,640 --> 00:31:15,560
Speaker 6: So he over there on the white bench, his head

731
00:31:15,640 --> 00:31:18,240
Speaker 6: done like this. He just like almost like, I'm like,

732
00:31:18,360 --> 00:31:21,560
Speaker 6: dangn bro, man, brother sleep. So I played the beat.

733
00:31:21,600 --> 00:31:25,560
Speaker 6: He was like this the one you're talking about. I'm

734
00:31:25,600 --> 00:31:29,680
Speaker 6: like yeah, he like pull it up. He stood up,

735
00:31:30,000 --> 00:31:32,440
Speaker 6: he like dragging his feet. He walked to the booth.

736
00:31:32,640 --> 00:31:34,239
Speaker 6: I'm like, bro, I can pull back up on you

737
00:31:34,280 --> 00:31:36,000
Speaker 6: tomorrow too, like this one of the one.

738
00:31:36,120 --> 00:31:36,239
Speaker 7: Bro.

739
00:31:36,360 --> 00:31:39,240
Speaker 6: Like you look, you know what I'm saying. I understand

740
00:31:39,240 --> 00:31:41,360
Speaker 6: if you're tired, but I could God damn. I pulled

741
00:31:41,360 --> 00:31:44,320
Speaker 6: back up and then he like cut the mic on

742
00:31:45,280 --> 00:31:49,160
Speaker 6: close the door, man, come in. The crazy thing about it,

743
00:31:49,600 --> 00:31:52,080
Speaker 6: I knew where I had it, Like he going crazy.

744
00:31:52,080 --> 00:31:55,560
Speaker 6: I'm like, oh shit, like whole another monster come out

745
00:31:55,600 --> 00:31:56,680
Speaker 6: of and I'm like, by this is it?

746
00:31:56,800 --> 00:31:57,240
Speaker 7: This is it?

747
00:31:57,640 --> 00:32:00,240
Speaker 6: And then changed will be like and I'm always that

748
00:32:00,280 --> 00:32:02,840
Speaker 6: producer like, man, you just gonna have to kick me

749
00:32:02,840 --> 00:32:05,800
Speaker 6: out the studio, like if I have any input, I'm

750
00:32:05,800 --> 00:32:07,320
Speaker 6: gonna get my input, like even if you.

751
00:32:07,280 --> 00:32:09,600
Speaker 3: Read Gucci Gucci book, like Gucci.

752
00:32:09,280 --> 00:32:11,280
Speaker 6: Says it like, man, Mike will like the only person

753
00:32:11,320 --> 00:32:13,480
Speaker 6: that ever asked me to redo my verse or anything

754
00:32:13,560 --> 00:32:15,760
Speaker 6: like that. So it's like I remember I was in

755
00:32:15,800 --> 00:32:17,440
Speaker 6: the studio with chains and I was just like, bro,

756
00:32:18,640 --> 00:32:20,760
Speaker 6: I love this joint, but you rapping when the beat drop,

757
00:32:20,800 --> 00:32:23,160
Speaker 6: I think you need a wrap like where the beat

758
00:32:23,280 --> 00:32:25,520
Speaker 6: is open at and then let the beat drop, and

759
00:32:25,520 --> 00:32:28,880
Speaker 6: he was like, hey Mike, Hey, one more one more comment, Bro,

760
00:32:28,880 --> 00:32:30,080
Speaker 6: I'm gonna have to ask you to leave.

761
00:32:30,280 --> 00:32:30,880
Speaker 7: You know what I'm saying.

762
00:32:31,520 --> 00:32:33,160
Speaker 6: I was like, man, I get out your way. I

763
00:32:33,240 --> 00:32:34,760
Speaker 6: get out your way. But I'm telling you I can

764
00:32:34,840 --> 00:32:37,240
Speaker 6: hear that. He was like he was like, bro, keep

765
00:32:37,240 --> 00:32:39,040
Speaker 6: it going, keep it going, and then he just kept rapping.

766
00:32:39,480 --> 00:32:42,520
Speaker 6: Then he went to LA for like a week or two,

767
00:32:42,640 --> 00:32:44,120
Speaker 6: then came back and was like, man, I gotta let

768
00:32:44,160 --> 00:32:45,720
Speaker 6: you hear some of these songs out there on your beat,

769
00:32:46,080 --> 00:32:49,280
Speaker 6: And he ended up moving his voice his verse over

770
00:32:49,520 --> 00:32:52,200
Speaker 6: where the beat was open, and it ended up working out.

771
00:32:52,240 --> 00:32:53,960
Speaker 6: But you know what I'm saying, all these guys, like

772
00:32:54,000 --> 00:32:56,560
Speaker 6: my big bros. You know what I'm saying. So I definitely,

773
00:32:56,760 --> 00:32:59,560
Speaker 6: I definitely like fucking with all of them. And then

774
00:32:59,640 --> 00:33:02,360
Speaker 6: like when when it comes to like this new generation,

775
00:33:02,760 --> 00:33:06,000
Speaker 6: it's like, why be as a monster. He'll trust me, Like, oh,

776
00:33:06,040 --> 00:33:07,720
Speaker 6: you want me to get on this beat, He's gonna

777
00:33:07,760 --> 00:33:10,120
Speaker 6: walk it down. He's gonna kill it like he gonna

778
00:33:10,120 --> 00:33:13,480
Speaker 6: he's gonna give it that that new bounce, that new Flowuh.

779
00:33:13,640 --> 00:33:15,960
Speaker 6: Same thing with Sosa. Sosa gonna push me as a

780
00:33:15,960 --> 00:33:18,360
Speaker 6: producer because he called on the beats. So he might

781
00:33:18,720 --> 00:33:20,400
Speaker 6: make a hard song and be like, man, y'all, this

782
00:33:20,440 --> 00:33:22,720
Speaker 6: beat ain't hard enough, and then he might just start

783
00:33:22,760 --> 00:33:24,600
Speaker 6: doing some crazy stuff with the beat. Then we might

784
00:33:24,640 --> 00:33:26,840
Speaker 6: cook up like me and Sosa probably got a hundred

785
00:33:26,880 --> 00:33:29,920
Speaker 6: beats on his computer that ain't never came out like man,

786
00:33:29,960 --> 00:33:33,320
Speaker 6: that dude is like a man, he's a He's a

787
00:33:33,360 --> 00:33:34,920
Speaker 6: different kind of genius, you know what I'm saying. His

788
00:33:34,960 --> 00:33:37,520
Speaker 6: house look like Dave and Buster's mixed with goddamn guitar

789
00:33:37,600 --> 00:33:39,920
Speaker 6: center Like and he don't leave that joint that.

790
00:33:40,040 --> 00:33:41,400
Speaker 5: I say, he fuck with you heavy. When I saw

791
00:33:41,440 --> 00:33:43,720
Speaker 5: him at the verses, I was like, Oh, Keith, really fucking.

792
00:33:43,560 --> 00:33:46,800
Speaker 6: No, that's my real brother. He don't leave the house.

793
00:33:46,840 --> 00:33:49,000
Speaker 6: But that's my No, that's my real brother right there.

794
00:33:49,040 --> 00:33:51,840
Speaker 6: Like you know what I'm saying, Glow Gang, like we

795
00:33:51,880 --> 00:33:55,960
Speaker 6: are the way locked in. But but and then it's

796
00:33:55,960 --> 00:33:58,120
Speaker 6: a new artist I'm working with right now. See it

797
00:33:58,240 --> 00:34:02,880
Speaker 6: for Ron and I can't. I can't not mention Ray Shreman. Yeah,

798
00:34:02,960 --> 00:34:06,360
Speaker 6: Ray Triman is like I feel like it's just too

799
00:34:06,360 --> 00:34:07,560
Speaker 6: on a no for me to mention them.

800
00:34:07,600 --> 00:34:08,360
Speaker 7: But like, man, them.

801
00:34:08,239 --> 00:34:10,680
Speaker 3: Guys are like like rock Star.

802
00:34:10,760 --> 00:34:12,480
Speaker 6: When I met them, I knew they were the coolest

803
00:34:12,480 --> 00:34:15,040
Speaker 6: thing on Earth, and I just knew they could make

804
00:34:15,080 --> 00:34:17,360
Speaker 6: anything cool on Earth. And they did everything that I

805
00:34:17,400 --> 00:34:21,280
Speaker 6: thought that they could do. And more like, they didn't traveled,

806
00:34:21,320 --> 00:34:23,759
Speaker 6: they didn't toured the world twice. They got so much

807
00:34:23,880 --> 00:34:27,040
Speaker 6: music on the way. Swed Lee album coming out April third,

808
00:34:27,719 --> 00:34:29,960
Speaker 6: and it's sounding crazy, and then they working on a

809
00:34:30,040 --> 00:34:32,920
Speaker 6: group album and then Jim working on the project. So

810
00:34:33,080 --> 00:34:36,040
Speaker 6: I can't not mention them. It's like, man, can we

811
00:34:36,040 --> 00:34:38,040
Speaker 6: can make hits with our eyes closed? Like this is

812
00:34:38,120 --> 00:34:40,160
Speaker 6: like you know what I'm saying. They really part of

813
00:34:40,160 --> 00:34:42,920
Speaker 6: the Ear Drummer family, like producer and songwriter.

814
00:34:43,040 --> 00:34:45,400
Speaker 3: Wise, the album was out this Friday. J Cole record

815
00:34:45,440 --> 00:34:46,399
Speaker 3: on this crazy. I can't.

816
00:34:46,440 --> 00:34:53,120
Speaker 6: I can't not mention this one more. And there's one

817
00:34:53,200 --> 00:34:55,400
Speaker 6: last artist that I'm working with right now. He on

818
00:34:55,440 --> 00:34:59,040
Speaker 6: the album too, on that song A A A, it's

819
00:34:59,040 --> 00:34:59,840
Speaker 6: see it for wrong.

820
00:35:00,480 --> 00:35:00,680
Speaker 7: Man.

821
00:35:00,719 --> 00:35:04,319
Speaker 6: He's he's already famous in India, like selling out ten

822
00:35:04,360 --> 00:35:08,600
Speaker 6: thousand seats, fifteen thousand seats. But man, this dude's voice

823
00:35:08,719 --> 00:35:11,560
Speaker 6: is a cheat code. And I I and like this

824
00:35:11,800 --> 00:35:14,360
Speaker 6: music that we've been doing. He was born in India,

825
00:35:14,480 --> 00:35:18,120
Speaker 6: raised in the Bay. But like I gave him like

826
00:35:18,120 --> 00:35:20,480
Speaker 6: a man. I told him, like, man, we're gonna make that.

827
00:35:20,760 --> 00:35:22,719
Speaker 6: Like he was with def Jam for a little bit,

828
00:35:22,800 --> 00:35:25,120
Speaker 6: then he had he had finished his deal over there

829
00:35:25,200 --> 00:35:26,960
Speaker 6: and then he was independent. I'm like, bro, don't sign

830
00:35:27,000 --> 00:35:27,440
Speaker 6: to nobody.

831
00:35:27,480 --> 00:35:28,120
Speaker 7: We're gonna we.

832
00:35:28,280 --> 00:35:30,719
Speaker 6: Literally gonna create a whole new sound. We're gonna make

833
00:35:30,760 --> 00:35:35,280
Speaker 6: that sound that uh folks want to put on parfume

834
00:35:36,160 --> 00:35:38,160
Speaker 6: or you know what I'm saying. This dude, he would

835
00:35:38,160 --> 00:35:39,680
Speaker 6: have fly chick he want to put it on or

836
00:35:39,680 --> 00:35:42,000
Speaker 6: something he's gonna put. He gonna put this on first,

837
00:35:42,040 --> 00:35:43,759
Speaker 6: And I ain't know what that was, but I was

838
00:35:43,800 --> 00:35:47,840
Speaker 6: just imagining it, just hearing his voice and really like

839
00:35:47,880 --> 00:35:50,040
Speaker 6: with said, I can I can turn on any beat

840
00:35:50,040 --> 00:35:52,720
Speaker 6: that I might have made for like jay Z Kanye

841
00:35:52,800 --> 00:35:55,960
Speaker 6: or like any challenging beat, and he gonna a twenty

842
00:35:56,000 --> 00:35:58,120
Speaker 6: one savage beat. He's gonna kill it and turn it

843
00:35:58,160 --> 00:36:02,760
Speaker 6: into something else, like with with that voice. So shout

844
00:36:02,760 --> 00:36:05,239
Speaker 6: out to Sea Sharam. That was like that was a

845
00:36:05,239 --> 00:36:07,960
Speaker 6: different bag that I got in on this album. And

846
00:36:08,120 --> 00:36:11,319
Speaker 6: me and him have a whole album coming out. It's

847
00:36:11,320 --> 00:36:14,960
Speaker 6: probably gonna come out at May right up the.

848
00:36:14,960 --> 00:36:17,880
Speaker 2: Record with Cold Yeah, yeah, get Cold spitting on that

849
00:36:17,920 --> 00:36:20,759
Speaker 2: record too, going in just.

850
00:36:20,360 --> 00:36:23,439
Speaker 3: Man Color before that was after this album.

851
00:36:24,600 --> 00:36:28,160
Speaker 6: We're we're working on his album and man, me and

852
00:36:28,200 --> 00:36:30,160
Speaker 6: Cole got so many songs. It's crazy because he came

853
00:36:30,200 --> 00:36:32,440
Speaker 6: to my compound in Atlanta, so I got a compound

854
00:36:32,840 --> 00:36:36,440
Speaker 6: in the city. It's like three commercial buildings and they

855
00:36:36,520 --> 00:36:38,480
Speaker 6: all next door to each other. He came down there,

856
00:36:38,520 --> 00:36:40,279
Speaker 6: locked in with the whole squad. He was down there

857
00:36:40,280 --> 00:36:42,719
Speaker 6: with it for like a week or two, and man,

858
00:36:42,719 --> 00:36:45,280
Speaker 6: we just knocked out so many joints, like we're knocking

859
00:36:45,320 --> 00:36:48,120
Speaker 6: our joints for We're trying to knock our joints for

860
00:36:48,360 --> 00:36:50,480
Speaker 6: the album that he was working on, and then we

861
00:36:50,560 --> 00:36:53,960
Speaker 6: ended up making this one. We ended up making another

862
00:36:53,960 --> 00:36:55,960
Speaker 6: time we locked in, We made the joint that him

863
00:36:56,000 --> 00:36:58,359
Speaker 6: and Gucci had dead Man.

864
00:36:59,080 --> 00:36:59,279
Speaker 7: Man.

865
00:36:59,320 --> 00:37:02,399
Speaker 6: Cole is just like cold is so hard because Cole

866
00:37:02,680 --> 00:37:05,759
Speaker 6: Cole was like my corner coach during this album. Because

867
00:37:05,760 --> 00:37:07,800
Speaker 6: I was trying to drop this album like three years ago,

868
00:37:08,320 --> 00:37:11,719
Speaker 6: and Cole was like, no, Bro, don't drop it. Like, man,

869
00:37:11,840 --> 00:37:13,719
Speaker 6: all the music you play me and all the music

870
00:37:13,760 --> 00:37:15,960
Speaker 6: you be playing up there at the studio is too good.

871
00:37:16,080 --> 00:37:19,160
Speaker 6: Like Mike, package this up, Like don't just throw the

872
00:37:19,239 --> 00:37:22,279
Speaker 6: music out there, like like really package this up. Like

873
00:37:22,560 --> 00:37:24,400
Speaker 6: what are you saying to the people, Like you know

874
00:37:24,440 --> 00:37:26,480
Speaker 6: what I'm saying. What's your trailer? Like what's your videos

875
00:37:26,480 --> 00:37:29,360
Speaker 6: look like? Like bring them into the Mic Wheal world.

876
00:37:29,360 --> 00:37:31,200
Speaker 6: And I wasn't thinking that. I was just like, man, bro,

877
00:37:31,320 --> 00:37:33,400
Speaker 6: it's been X amount of year. Bro, I gotta go.

878
00:37:33,560 --> 00:37:36,080
Speaker 6: Like it's time, Bro, Like it's time. He was like, man,

879
00:37:36,080 --> 00:37:39,400
Speaker 6: but if it's been that many years, like just just

880
00:37:39,440 --> 00:37:41,479
Speaker 6: get it all the way together. And I was like, man,

881
00:37:41,760 --> 00:37:45,680
Speaker 6: damn right, yeah right. He was right as a motherfucker.

882
00:37:45,760 --> 00:37:48,440
Speaker 6: And and I'm happy that I listened to him and

883
00:37:48,480 --> 00:37:50,400
Speaker 6: he stayed right there with me here and I was like, bro,

884
00:37:50,480 --> 00:37:51,600
Speaker 6: I need you on one of the songs.

885
00:37:51,640 --> 00:37:53,759
Speaker 7: He was like, Bro, I'm the easiest one to get.

886
00:37:53,960 --> 00:37:55,000
Speaker 7: I want to be on your album.

887
00:37:55,000 --> 00:37:58,480
Speaker 6: I'm a fan of everything that you've been playing your

888
00:37:58,520 --> 00:38:00,759
Speaker 6: album and everything come to me last. But I want

889
00:38:00,800 --> 00:38:02,319
Speaker 6: to make sure you got this ship all the way

890
00:38:02,360 --> 00:38:04,440
Speaker 6: together and all the way right. So even when I

891
00:38:04,520 --> 00:38:08,400
Speaker 6: was going through like different troubles with different creative directors

892
00:38:08,440 --> 00:38:10,000
Speaker 6: I might have been working with, or like trying to

893
00:38:10,000 --> 00:38:12,080
Speaker 6: figure out how to package this up or trying to

894
00:38:12,080 --> 00:38:14,319
Speaker 6: figure out how to tie this together, he's somebody that

895
00:38:14,400 --> 00:38:16,279
Speaker 6: might sit on the phone me for like an hour

896
00:38:16,400 --> 00:38:18,560
Speaker 6: or two of them and like yeah, I like this,

897
00:38:18,680 --> 00:38:22,000
Speaker 6: but it's missing this, or I like this, but I

898
00:38:22,040 --> 00:38:23,600
Speaker 6: think you need to do that, or like this is

899
00:38:23,640 --> 00:38:26,920
Speaker 6: perfect and this need and no, don't take this one

900
00:38:26,920 --> 00:38:28,759
Speaker 6: off the album. Keep this one on the album, and

901
00:38:29,440 --> 00:38:30,880
Speaker 6: you feel me. He was like, it was like a

902
00:38:30,880 --> 00:38:33,400
Speaker 6: good corner coach, So shout out the cold man and

903
00:38:33,400 --> 00:38:35,719
Speaker 6: he blessed me with that joint right there. We all

904
00:38:35,880 --> 00:38:37,279
Speaker 6: we all love that joint.

905
00:38:37,080 --> 00:38:39,240
Speaker 4: And you had to chase him for it either Noah.

906
00:38:39,239 --> 00:38:45,799
Speaker 7: Not at all? Damn yeah can I don't know that

907
00:38:45,840 --> 00:38:46,520
Speaker 7: one over my head.

908
00:38:46,520 --> 00:38:47,279
Speaker 4: I don't worry about it.

909
00:38:48,960 --> 00:38:50,759
Speaker 8: It sounds like you've been on like a real like

910
00:38:50,880 --> 00:38:53,200
Speaker 8: spiritual like journey, but you didn't even know you were

911
00:38:53,200 --> 00:38:54,600
Speaker 8: on it. It just kind of happened when the whole

912
00:38:54,600 --> 00:38:56,800
Speaker 8: reset thing happened. And then I saw the song that

913
00:38:56,840 --> 00:39:00,399
Speaker 8: you did money Talk with Young Droe t I Killer Mike. Yeah,

914
00:39:00,440 --> 00:39:03,719
Speaker 8: yeah right, So what were conversations with a young Droe

915
00:39:03,800 --> 00:39:05,759
Speaker 8: t I Killer Mike, Like when you're talking to him

916
00:39:05,760 --> 00:39:08,160
Speaker 8: about at one point not wanting to do music anymore

917
00:39:08,200 --> 00:39:10,319
Speaker 8: and not feeling like cause they are their ogs that

918
00:39:10,400 --> 00:39:12,319
Speaker 8: have probably experienced all of that. So what were they

919
00:39:12,320 --> 00:39:13,560
Speaker 8: pouring into you while recording?

920
00:39:15,120 --> 00:39:18,479
Speaker 6: Like Tip I played golf with so we play golf

921
00:39:18,520 --> 00:39:20,799
Speaker 6: all the time, so like and we able to chop

922
00:39:20,840 --> 00:39:22,799
Speaker 6: it up about all type of different stuff and like

923
00:39:23,320 --> 00:39:26,600
Speaker 6: always was a fan of Tips music coming up, and

924
00:39:27,160 --> 00:39:29,640
Speaker 6: but we and we we always seen each other on

925
00:39:29,640 --> 00:39:31,239
Speaker 6: the scene. I might have gave him beats, he might

926
00:39:31,320 --> 00:39:34,200
Speaker 6: have got on there like we like we know each

927
00:39:34,200 --> 00:39:37,480
Speaker 6: other from Atlanta. But now like playing golf and like

928
00:39:37,840 --> 00:39:40,520
Speaker 6: me having my own studio and him having his own studio,

929
00:39:40,560 --> 00:39:41,960
Speaker 6: I could pull up on him, he could pull up

930
00:39:41,960 --> 00:39:44,600
Speaker 6: on me. It's like we're able to build like closer

931
00:39:44,640 --> 00:39:47,000
Speaker 6: where it's like, okay, this, you know what I'm saying.

932
00:39:47,000 --> 00:39:50,000
Speaker 6: There's like a big brother type shit and and young

933
00:39:50,120 --> 00:39:52,719
Speaker 6: dro is somebody who always seen on the scene that

934
00:39:53,080 --> 00:39:56,960
Speaker 6: always fucked with me. And Shit too, and and Killer Mike,

935
00:39:57,520 --> 00:39:59,680
Speaker 6: like that's somebody who like I will always see like

936
00:39:59,680 --> 00:40:02,040
Speaker 6: in past. But like you know, all these guys are

937
00:40:02,080 --> 00:40:05,640
Speaker 6: older than me. So Killing Mike I started developing more

938
00:40:05,640 --> 00:40:08,240
Speaker 6: of a relationship to just being more in the city

939
00:40:08,320 --> 00:40:11,040
Speaker 6: and shout out to my boy cuz because light Year,

940
00:40:11,120 --> 00:40:12,839
Speaker 6: that's like one of the A and R's on my team.

941
00:40:12,920 --> 00:40:16,400
Speaker 6: But because also A and R. Killing Mike's album that

942
00:40:16,400 --> 00:40:18,640
Speaker 6: they won three Grammys on, So he was like the

943
00:40:18,680 --> 00:40:22,200
Speaker 6: glue between us. But by the time we did that

944
00:40:22,239 --> 00:40:25,560
Speaker 6: song right there, I was already cooking. So they looking

945
00:40:25,600 --> 00:40:27,919
Speaker 6: at it like how y'all saying like, man, Mike can't

946
00:40:27,960 --> 00:40:30,360
Speaker 6: going through shit, like he just he back in the studio.

947
00:40:30,480 --> 00:40:32,960
Speaker 6: So they really came to the studio and they were

948
00:40:33,000 --> 00:40:36,800
Speaker 6: like just killing shit, like I got a whole project

949
00:40:36,840 --> 00:40:38,440
Speaker 6: with Killer, Mike, like you know what I'm saying. Me

950
00:40:38,520 --> 00:40:42,160
Speaker 6: and Tip got like like twenty songs. Like it's literally

951
00:40:42,239 --> 00:40:45,600
Speaker 6: like at my studio. It's so in the city, it's

952
00:40:45,680 --> 00:40:49,719
Speaker 6: like whatever's organic, whatever whoever I talk to. If I'm

953
00:40:49,760 --> 00:40:51,480
Speaker 6: playing golf for Tip today, He's like, man, what you

954
00:40:51,520 --> 00:40:53,360
Speaker 6: doing after this, I'm going to the studio. All right,

955
00:40:53,400 --> 00:40:55,320
Speaker 6: I'm pull up on you all right, bet, you know

956
00:40:55,360 --> 00:40:57,400
Speaker 6: what I'm saying. Or because like I'm over here with Killer,

957
00:40:57,600 --> 00:40:59,719
Speaker 6: We're about to pull up all right, bet. Next thing,

958
00:40:59,760 --> 00:41:02,440
Speaker 6: you know, we got ten twenty you know what I'm saying,

959
00:41:02,520 --> 00:41:04,960
Speaker 6: songs with all these guys, and then we figure out

960
00:41:04,960 --> 00:41:10,480
Speaker 6: where they live. But all all of these guys, they

961
00:41:10,600 --> 00:41:12,960
Speaker 6: they respected. They were watching my moves. Even though I

962
00:41:13,040 --> 00:41:14,920
Speaker 6: might have thought they were missing my moves. They were

963
00:41:14,960 --> 00:41:16,560
Speaker 6: like too big and they were missing it. They were

964
00:41:16,600 --> 00:41:21,200
Speaker 6: watching it. And so they always like just like voice

965
00:41:21,280 --> 00:41:24,360
Speaker 6: their voice their respect for me, as a producer and

966
00:41:24,520 --> 00:41:27,560
Speaker 6: was like, man, hey, bro, man you the producer, You

967
00:41:27,640 --> 00:41:31,359
Speaker 6: the one like they didn't say, like you the little John,

968
00:41:31,440 --> 00:41:33,520
Speaker 6: but like that's like the position like they were putting

969
00:41:33,560 --> 00:41:36,160
Speaker 6: it like man, you the guy from the town, Like man, shit,

970
00:41:36,760 --> 00:41:38,480
Speaker 6: let us know what we need to do. And so

971
00:41:38,719 --> 00:41:41,839
Speaker 6: that specific song right there, I just felt like it

972
00:41:40,840 --> 00:41:43,279
Speaker 6: was it was. It was dope as fun because me

973
00:41:43,320 --> 00:41:46,480
Speaker 6: and zay Toba made the beat and I love cooking

974
00:41:46,520 --> 00:41:49,440
Speaker 6: up with the man. They got too many unreleased beats

975
00:41:49,719 --> 00:41:51,399
Speaker 6: and it's like it's literally a cheek holde.

976
00:41:51,400 --> 00:41:52,640
Speaker 7: I literally try to break.

977
00:41:52,440 --> 00:41:55,040
Speaker 6: The rules and just have my drums doing the most

978
00:41:55,880 --> 00:41:58,600
Speaker 6: distorted or just doing the most crazy shit because I

979
00:41:58,600 --> 00:42:01,040
Speaker 6: know Zay gonna put the most beautiful ship on top

980
00:42:01,120 --> 00:42:04,640
Speaker 6: of it. So me and Say had made the beat,

981
00:42:04,800 --> 00:42:07,080
Speaker 6: and then Tip had just got on there. He had

982
00:42:07,160 --> 00:42:08,920
Speaker 6: he had knocked out like three or four songs that

983
00:42:09,040 --> 00:42:11,719
Speaker 6: night and he had got on there, and then I

984
00:42:11,800 --> 00:42:14,319
Speaker 6: was like, man, this joint hard, bro, how we're gonna

985
00:42:14,320 --> 00:42:15,680
Speaker 6: finish it? So I was trying to figure out who

986
00:42:15,719 --> 00:42:17,799
Speaker 6: to put on there, and then I was like, man,

987
00:42:18,080 --> 00:42:20,800
Speaker 6: Tip and Drove they never missed. So I was talking

988
00:42:20,800 --> 00:42:22,640
Speaker 6: to Droe one day and Droe came through. He knocked

989
00:42:22,640 --> 00:42:25,040
Speaker 6: out a couple joints, but he had put a verse

990
00:42:25,080 --> 00:42:26,839
Speaker 6: on that joint and then there was never a hook.

991
00:42:27,320 --> 00:42:29,160
Speaker 6: And then I was just listening to it one day

992
00:42:29,400 --> 00:42:31,120
Speaker 6: and I was just like, man, I don't know what

993
00:42:31,280 --> 00:42:33,160
Speaker 6: made me think about that Jimir and ma feel sample,

994
00:42:33,160 --> 00:42:35,360
Speaker 6: but I was just like, yeah, man, I'm like, man,

995
00:42:35,360 --> 00:42:37,879
Speaker 6: I'm gonna take that sample. I'm gonna put that on here.

996
00:42:38,719 --> 00:42:40,319
Speaker 6: I just feel like it'd be hard. And I put

997
00:42:40,360 --> 00:42:43,359
Speaker 6: it on there and it was matching. And then I

998
00:42:43,440 --> 00:42:45,880
Speaker 6: was like, all right, cool, I'm gonna put Killing Mike

999
00:42:46,000 --> 00:42:48,000
Speaker 6: and I'm gonna put big Boy on here. So I

1000
00:42:48,040 --> 00:42:50,439
Speaker 6: sent it a big boy and then a big boy

1001
00:42:50,480 --> 00:42:53,839
Speaker 6: said he was gonna get on it. And then man,

1002
00:42:53,880 --> 00:42:55,840
Speaker 6: he had a lot, he had a loss in his family,

1003
00:42:56,520 --> 00:42:58,359
Speaker 6: and you know what I'm saying, he kind of stepped away.

1004
00:42:58,400 --> 00:43:00,399
Speaker 6: So we never did get a chance of lying it up.

1005
00:43:00,800 --> 00:43:03,600
Speaker 6: And then Killer Mike had came to the studio and

1006
00:43:03,640 --> 00:43:06,279
Speaker 6: gave like the flip side of like getting money, and

1007
00:43:06,320 --> 00:43:09,040
Speaker 6: so man, I felt like that was just perfect. And

1008
00:43:09,080 --> 00:43:12,560
Speaker 6: I felt like it was like a Southern hip hop

1009
00:43:13,000 --> 00:43:17,000
Speaker 6: like classics like Mike wells atoven T, I and ro Killer.

1010
00:43:17,080 --> 00:43:19,759
Speaker 6: Mike is like it's a rare gym, and it's like,

1011
00:43:20,920 --> 00:43:21,680
Speaker 6: it's just.

1012
00:43:21,719 --> 00:43:22,239
Speaker 3: Hard, bro.

1013
00:43:22,520 --> 00:43:24,480
Speaker 8: You got a lot of projects, I mean a lot

1014
00:43:24,480 --> 00:43:27,359
Speaker 8: of songs on here that are like that atl Like

1015
00:43:27,400 --> 00:43:30,680
Speaker 8: the Russian Roulette with Young Thug like that sound as

1016
00:43:30,719 --> 00:43:33,759
Speaker 8: well too, and people, I mean the regional conversation, reasonal

1017
00:43:33,800 --> 00:43:36,000
Speaker 8: identity conversation. I feel like there's been so many songs

1018
00:43:36,000 --> 00:43:38,560
Speaker 8: since then where people are like, Okay, that is still possible.

1019
00:43:39,000 --> 00:43:40,560
Speaker 8: What do you tell artists when they're trying to get

1020
00:43:40,560 --> 00:43:43,200
Speaker 8: to the moments like that where it sounds like Atlanta?

1021
00:43:43,400 --> 00:43:46,520
Speaker 8: And you've talked about the Internet being such a big,

1022
00:43:46,600 --> 00:43:49,440
Speaker 8: vast thing that everybody sounds like Atlanta. Now, like, what

1023
00:43:49,480 --> 00:43:51,960
Speaker 8: do you tell new artists.

1024
00:43:53,120 --> 00:43:54,319
Speaker 7: That's really in a different way out?

1025
00:43:55,160 --> 00:43:57,799
Speaker 8: So this song Russian Roulet, right, it's very young Thug.

1026
00:43:57,880 --> 00:43:59,359
Speaker 8: This is like what I wanted to hear from him

1027
00:43:59,400 --> 00:44:02,400
Speaker 8: when he shop music when he came home. New artists

1028
00:44:02,400 --> 00:44:04,600
Speaker 8: that are trying to get to that real old school

1029
00:44:04,640 --> 00:44:07,320
Speaker 8: Atlanta sound, how do they do it coming out of

1030
00:44:07,320 --> 00:44:09,520
Speaker 8: Atlanta with the Internet and everybody sounded like Atlanta.

1031
00:44:10,640 --> 00:44:13,440
Speaker 6: I think you gotta like, I don't I don't know

1032
00:44:13,480 --> 00:44:18,759
Speaker 6: what to tell everybody else, but like with me, like

1033
00:44:18,880 --> 00:44:21,520
Speaker 6: I'm I'm really I really come from I really come

1034
00:44:21,560 --> 00:44:24,279
Speaker 6: from that. Like even though I grew up and Kyll,

1035
00:44:24,400 --> 00:44:27,040
Speaker 6: they don't like that, they don't like to consider that Atlanta,

1036
00:44:27,120 --> 00:44:28,920
Speaker 6: but it's ten minutes up the street. But you know

1037
00:44:28,960 --> 00:44:32,160
Speaker 6: what I'm saying, I was still able as a kid,

1038
00:44:32,360 --> 00:44:34,439
Speaker 6: Like going to the Hawks game. I remember when freak

1039
00:44:34,520 --> 00:44:37,239
Speaker 6: Nick was going on. I seen freak Nick, like like

1040
00:44:37,280 --> 00:44:42,160
Speaker 6: I seen the Olympics. I seen Mookie Blaylock at the Kembe.

1041
00:44:42,440 --> 00:44:47,520
Speaker 6: Like I seen the city transform so many different ways,

1042
00:44:47,560 --> 00:44:49,880
Speaker 6: like I went to church in different different parts of

1043
00:44:49,920 --> 00:44:54,160
Speaker 6: the city, like and and like like even even like

1044
00:44:54,239 --> 00:44:58,440
Speaker 6: coming out of Atlanta, like you gotta be original, Like

1045
00:44:58,520 --> 00:45:01,040
Speaker 6: you can't be biting man, your damn there, get your

1046
00:45:01,080 --> 00:45:03,560
Speaker 6: ass whooped to get barred or whatever. You know what

1047
00:45:03,600 --> 00:45:06,120
Speaker 6: I'm saying for biting, So you had to be original.

1048
00:45:06,200 --> 00:45:09,279
Speaker 6: So and then back then it was no Internet. It

1049
00:45:09,320 --> 00:45:11,600
Speaker 6: was it was like your name ring bells. You either

1050
00:45:11,640 --> 00:45:14,560
Speaker 6: hard or you're not. Like you either don't forgot damn

1051
00:45:14,920 --> 00:45:17,399
Speaker 6: come with some hard shit and your shit is either

1052
00:45:17,440 --> 00:45:22,400
Speaker 6: connecting or it ain't. And so I feel like and

1053
00:45:22,440 --> 00:45:24,279
Speaker 6: you got to think, like when I came into the game.

1054
00:45:24,320 --> 00:45:27,160
Speaker 6: I was like sixteen seventeen, pulling up to the studio

1055
00:45:27,280 --> 00:45:30,879
Speaker 6: Gucci and the producers. I would be in the room

1056
00:45:30,920 --> 00:45:36,360
Speaker 6: and Shoddy red Uh, Drummer boy, Zaytoven, fat Boy, like

1057
00:45:36,440 --> 00:45:37,799
Speaker 6: all the guys that I look up to.

1058
00:45:38,800 --> 00:45:40,280
Speaker 4: You ran and Drummer was so hard.

1059
00:45:40,120 --> 00:45:44,879
Speaker 6: Come on man, fat Boy and and Ytven like all

1060
00:45:44,920 --> 00:45:47,080
Speaker 6: of them. All of them were like this is like

1061
00:45:47,120 --> 00:45:48,080
Speaker 6: the Gladiators.

1062
00:45:48,320 --> 00:45:49,240
Speaker 7: So I'm in there.

1063
00:45:50,080 --> 00:45:51,520
Speaker 6: I remember the first time I ever went to the

1064
00:45:51,520 --> 00:45:54,759
Speaker 6: studio Gucci, all of them were in there, and then

1065
00:45:54,840 --> 00:45:57,360
Speaker 6: I'm just like damn, I'm just I'm hearing all they beats.

1066
00:45:57,400 --> 00:46:00,560
Speaker 6: I'm like this shit crazy, like to go home and

1067
00:46:00,600 --> 00:46:02,840
Speaker 6: go crazy like the Gucci like, hey, this is my

1068
00:46:02,920 --> 00:46:06,799
Speaker 6: young nigga right here. Man, put your beats on. I'm like, hey,

1069
00:46:07,000 --> 00:46:09,799
Speaker 6: nah bro like and here with all these folks like

1070
00:46:09,840 --> 00:46:12,399
Speaker 6: hell nah gut. You's like, man, what you nervous?

1071
00:46:12,440 --> 00:46:12,480
Speaker 1: Like?

1072
00:46:12,520 --> 00:46:16,120
Speaker 6: Man, you a star? Bro, put your beats on. I'm like, bo,

1073
00:46:16,719 --> 00:46:17,640
Speaker 6: put my beats on.

1074
00:46:18,600 --> 00:46:18,759
Speaker 7: Man.

1075
00:46:18,760 --> 00:46:21,640
Speaker 6: Gucca started free styling and everybody in the room bobbing

1076
00:46:21,640 --> 00:46:24,600
Speaker 6: their head. And then I remember Ko had pulled me

1077
00:46:24,640 --> 00:46:28,319
Speaker 6: to a side and was like, man, you know what man, bro,

1078
00:46:28,719 --> 00:46:30,799
Speaker 6: what you made beats on? I told him. He was like, Bro,

1079
00:46:30,840 --> 00:46:32,719
Speaker 6: all you gotta do is focus on your kick and

1080
00:46:32,760 --> 00:46:36,200
Speaker 6: your snare. Everything else gonna fall in place. I was like, damn,

1081
00:46:36,440 --> 00:46:39,240
Speaker 6: I'm all right, bet, And so man, me and Gucci

1082
00:46:39,320 --> 00:46:41,799
Speaker 6: ended up doing like no Padding, no pencil, Coal Alcoholics,

1083
00:46:42,640 --> 00:46:45,160
Speaker 6: like a lot of mixtape records, and I remember Gucci

1084
00:46:45,280 --> 00:46:48,120
Speaker 6: was like, now he had all these mixtapes out, but

1085
00:46:48,160 --> 00:46:50,480
Speaker 6: he's trying to like level up. He had come in

1086
00:46:50,480 --> 00:46:53,319
Speaker 6: to the house one day and now, man, I had

1087
00:46:53,320 --> 00:46:56,120
Speaker 6: this BCD. I just know, like it's like this, like

1088
00:46:56,120 --> 00:46:58,239
Speaker 6: the no pad, no pencil two point no, it's like

1089
00:46:58,280 --> 00:47:01,279
Speaker 6: the I'm just knowing, like because all the songs that

1090
00:47:01,360 --> 00:47:03,120
Speaker 6: me and him did were like going in like the

1091
00:47:03,160 --> 00:47:05,080
Speaker 6: young Nigger clubs, like the clubs I was going to,

1092
00:47:05,200 --> 00:47:08,279
Speaker 6: like the team parties and all that shit. So I'm like, man,

1093
00:47:08,320 --> 00:47:11,279
Speaker 6: I'm just knowing this. This this is like the beat CD.

1094
00:47:11,440 --> 00:47:12,520
Speaker 6: So I pull up on him.

1095
00:47:12,760 --> 00:47:16,640
Speaker 7: He just skipping through the beats and.

1096
00:47:16,600 --> 00:47:18,840
Speaker 6: He's like, man, you know what, Mike, I'm gonna tell you,

1097
00:47:18,880 --> 00:47:21,000
Speaker 6: like I told Zay told I'm trying to level up.

1098
00:47:21,040 --> 00:47:21,200
Speaker 4: Bro.

1099
00:47:21,360 --> 00:47:23,680
Speaker 6: Y'all boys gotta start giving me like some single type

1100
00:47:23,719 --> 00:47:25,520
Speaker 6: shit like I'm trying to take my career to the

1101
00:47:25,560 --> 00:47:29,279
Speaker 6: next level. And I'm like, what, Man goods you on

1102
00:47:29,320 --> 00:47:32,120
Speaker 6: the Hollywood shit Like, Man, these beats is it? Bro

1103
00:47:32,280 --> 00:47:34,640
Speaker 6: Like Man, it's like East Atlanta six, It's like that.

1104
00:47:34,920 --> 00:47:36,680
Speaker 6: He's like, Man, now the beats hard, but you need

1105
00:47:36,719 --> 00:47:39,400
Speaker 6: to give him to like Walker like somebody you know

1106
00:47:39,400 --> 00:47:42,160
Speaker 6: what I'm saying, somebody in the squad. But Man, for me,

1107
00:47:42,719 --> 00:47:46,200
Speaker 6: I feel like I'm trying to start leveling up. And

1108
00:47:46,239 --> 00:47:48,520
Speaker 6: I ain't know what he meant by that. And at

1109
00:47:48,560 --> 00:47:50,319
Speaker 6: this time, me and walk up with each other every day.

1110
00:47:50,360 --> 00:47:52,120
Speaker 6: I was telling Walker like, Man good talking about he

1111
00:47:52,160 --> 00:47:53,959
Speaker 6: want to level up? He talking about these beats ain't

1112
00:47:54,160 --> 00:47:56,960
Speaker 6: ain't hard enough? Like and then and then Walker like

1113
00:47:57,160 --> 00:47:59,600
Speaker 6: Walker like, man, yeah, he been saying that lately, manoo.

1114
00:48:00,080 --> 00:48:01,839
Speaker 6: And the next thing you know, Gucci started coming with

1115
00:48:01,920 --> 00:48:05,560
Speaker 6: songs like Lemonade and I think I love her and

1116
00:48:05,640 --> 00:48:07,960
Speaker 6: all this type of ship and I'm hearing it. I'm like, damn,

1117
00:48:08,000 --> 00:48:11,360
Speaker 6: that's what he means, Like like, Okay, I see what,

1118
00:48:11,480 --> 00:48:12,880
Speaker 6: I see what he means. So now I'm starting to

1119
00:48:12,920 --> 00:48:16,919
Speaker 6: try to push my sound. But now my brother Walker, Man,

1120
00:48:18,000 --> 00:48:20,120
Speaker 6: I know I've been pushing him to start rapping, and

1121
00:48:20,160 --> 00:48:22,279
Speaker 6: I know a lot of people were like, man, bro,

1122
00:48:22,320 --> 00:48:23,480
Speaker 6: you need a rap, you need a rap, but he

1123
00:48:23,520 --> 00:48:26,520
Speaker 6: wasn't trying to rap. So he finally start rapping. He

1124
00:48:26,640 --> 00:48:29,920
Speaker 6: called me, he do his first song. He's like, Man, Mike, hey,

1125
00:48:30,440 --> 00:48:32,919
Speaker 6: I did my first song. Bro, Man listen at this ship,

1126
00:48:33,600 --> 00:48:38,160
Speaker 6: put the put the the phone to his headphones, played

1127
00:48:38,160 --> 00:48:39,840
Speaker 6: the joint. First song he did was we on the

1128
00:48:39,880 --> 00:48:42,880
Speaker 6: Way with south Side and then he was like he

1129
00:48:42,960 --> 00:48:45,040
Speaker 6: was like, I'm like, who the hell made that beat?

1130
00:48:45,160 --> 00:48:47,200
Speaker 6: And then he like he like, man, Bro, this is

1131
00:48:47,200 --> 00:48:48,480
Speaker 6: young nigga in the south Side.

1132
00:48:48,480 --> 00:48:48,640
Speaker 4: Bro.

1133
00:48:49,040 --> 00:48:51,120
Speaker 6: I got to introduced y'all, but like, man, I think

1134
00:48:51,160 --> 00:48:52,799
Speaker 6: I think we're gonna man. He got to be part

1135
00:48:52,840 --> 00:48:54,640
Speaker 6: of the squad and Bro, he reminded me of the

1136
00:48:54,719 --> 00:48:56,839
Speaker 6: old Mike will here mind me like when when you

1137
00:48:56,920 --> 00:48:59,799
Speaker 6: came on the scene, Bro, like with that hard aggressive ship. Bro,

1138
00:48:59,880 --> 00:49:02,640
Speaker 6: like your sound getting too Hollywood and shit. Now I'm like, bro,

1139
00:49:02,760 --> 00:49:03,400
Speaker 6: Goos showed.

1140
00:49:03,239 --> 00:49:03,640
Speaker 7: Me to love it.

1141
00:49:03,719 --> 00:49:06,600
Speaker 6: Look he like, man, fuck that bro, may shit may

1142
00:49:06,680 --> 00:49:11,760
Speaker 6: shit getting way too Hollywood. So these are two guys

1143
00:49:11,800 --> 00:49:14,080
Speaker 6: that man I look up to like rocking my bit.

1144
00:49:14,160 --> 00:49:14,359
Speaker 7: Brother.

1145
00:49:14,400 --> 00:49:16,400
Speaker 6: I'm with him every day, seven days a week. And

1146
00:49:16,400 --> 00:49:18,600
Speaker 6: then Gucci like my big brother, that's wrapping on my beat,

1147
00:49:18,640 --> 00:49:20,680
Speaker 6: that's turning me up. They gave me the mic what

1148
00:49:20,840 --> 00:49:22,440
Speaker 6: made it name? Like you know what I'm saying. So

1149
00:49:22,800 --> 00:49:25,239
Speaker 6: I'm like, I'm touring in between the two and so

1150
00:49:25,280 --> 00:49:28,000
Speaker 6: that I feel like that's where my sound lies. That

1151
00:49:28,239 --> 00:49:31,120
Speaker 6: it's like that pretty hard. It's like that out of here,

1152
00:49:31,480 --> 00:49:34,520
Speaker 6: but it's it's always gonna make you like, God, damn,

1153
00:49:34,920 --> 00:49:38,759
Speaker 6: this shit's knocking. Like so it's like all every song

1154
00:49:38,840 --> 00:49:41,160
Speaker 6: that I do is like, that's what I'm thinking about

1155
00:49:41,200 --> 00:49:43,919
Speaker 6: as far as like my sound and the ear drummer sound,

1156
00:49:44,040 --> 00:49:46,319
Speaker 6: and it's like I feel like we've been putting it

1157
00:49:46,320 --> 00:49:49,399
Speaker 6: down in Atlanta for like eighteen years now, twenty years

1158
00:49:49,480 --> 00:49:52,840
Speaker 6: now now is considered like the Atlanta sound or like

1159
00:49:52,880 --> 00:49:55,000
Speaker 6: an old school Atlanta sound, but it's just it's just

1160
00:49:55,040 --> 00:49:55,840
Speaker 6: like me being me.

1161
00:49:56,320 --> 00:49:57,319
Speaker 7: So it's like I.

1162
00:49:57,280 --> 00:50:00,520
Speaker 6: Feel like advice to give other producers as an artist

1163
00:50:00,600 --> 00:50:03,080
Speaker 6: or anything like that. It's like, man, make your own

1164
00:50:03,160 --> 00:50:05,280
Speaker 6: sound and believe in it even when you don't believe

1165
00:50:05,280 --> 00:50:08,479
Speaker 6: in it, like Gucci made me believe in that shit,

1166
00:50:08,640 --> 00:50:10,520
Speaker 6: Like Gucci made me play my beats in front of

1167
00:50:10,560 --> 00:50:12,719
Speaker 6: all these dudes who I look up to, who I

1168
00:50:12,719 --> 00:50:14,560
Speaker 6: would have been, like, if it was my choice, I

1169
00:50:14,560 --> 00:50:16,160
Speaker 6: would have been like, Nah, I ain't gonna play it

1170
00:50:16,239 --> 00:50:19,240
Speaker 6: right now, or y'all play I'm gonna leave. And Gucci

1171
00:50:19,280 --> 00:50:20,759
Speaker 6: made me play it right there with my chest.

1172
00:50:21,360 --> 00:50:21,839
Speaker 3: You feel me.

1173
00:50:21,880 --> 00:50:25,600
Speaker 6: So it's like Boom doing that and doing that at

1174
00:50:25,600 --> 00:50:27,640
Speaker 6: a young age, like Gucci might have a whole session

1175
00:50:27,719 --> 00:50:31,799
Speaker 6: with Shotty Red, Fat Boy, all these guys all day

1176
00:50:31,880 --> 00:50:34,000
Speaker 6: and then the last hours like man, Mike will go

1177
00:50:34,040 --> 00:50:34,719
Speaker 6: turn some beats on.

1178
00:50:35,000 --> 00:50:35,640
Speaker 7: You know what I'm saying.

1179
00:50:35,920 --> 00:50:38,440
Speaker 6: Just go in, Yeah, just go in and freestyle on

1180
00:50:38,480 --> 00:50:41,560
Speaker 6: the beach and just go crazy. So shout out to walk.

1181
00:50:41,680 --> 00:50:45,160
Speaker 6: But yeah, I feel like it's all about consistency and

1182
00:50:45,200 --> 00:50:49,120
Speaker 6: wanting to be different and everybody that's on here, like

1183
00:50:49,120 --> 00:50:53,560
Speaker 6: like even with even with Young Thug, Like like Thug

1184
00:50:53,640 --> 00:50:56,279
Speaker 6: is just so he just so unique. He got so

1185
00:50:56,320 --> 00:50:59,120
Speaker 6: many different styles. So it's like like with him, he

1186
00:50:59,200 --> 00:51:00,920
Speaker 6: might be on this style right now, he might be

1187
00:51:00,920 --> 00:51:02,400
Speaker 6: on that style right now, he might be on that

1188
00:51:02,440 --> 00:51:05,560
Speaker 6: star right now. And I got I got songs with Thug.

1189
00:51:05,680 --> 00:51:07,759
Speaker 6: I got so many songs with Thud that ain't came out,

1190
00:51:08,120 --> 00:51:09,200
Speaker 6: but I got every time.

1191
00:51:09,120 --> 00:51:12,880
Speaker 4: Somebody again you keep telling you about.

1192
00:51:11,239 --> 00:51:13,719
Speaker 7: Me, They can't they can't get it now.

1193
00:51:13,880 --> 00:51:15,120
Speaker 4: They can't get it now.

1194
00:51:15,160 --> 00:51:17,560
Speaker 6: But but I got so many songs with Thug that

1195
00:51:17,600 --> 00:51:20,759
Speaker 6: it is like I got every swag and like this

1196
00:51:20,840 --> 00:51:23,160
Speaker 6: song right here that that Russian Roulette is just something

1197
00:51:23,160 --> 00:51:28,120
Speaker 6: that always just just it's three sixteens. You don't really

1198
00:51:28,160 --> 00:51:30,239
Speaker 6: hear too many rap songs with three sixteens that you

1199
00:51:30,280 --> 00:51:32,719
Speaker 6: even want to hear anymore. And it's like this song

1200
00:51:32,800 --> 00:51:36,640
Speaker 6: is like fun, it's a banger, it's three sixteens, and

1201
00:51:36,680 --> 00:51:38,560
Speaker 6: it's like, like you said, like the.

1202
00:51:38,560 --> 00:51:40,839
Speaker 7: Thug that we love and remind you so much fun?

1203
00:51:41,440 --> 00:51:42,560
Speaker 3: Right, that's dope.

1204
00:51:42,719 --> 00:51:42,839
Speaker 4: Right.

1205
00:51:43,160 --> 00:51:45,640
Speaker 5: My last question, man, what kind of legacy you trying

1206
00:51:45,640 --> 00:51:47,200
Speaker 5: to build at this stage.

1207
00:51:46,880 --> 00:51:47,399
Speaker 7: In your career?

1208
00:51:48,480 --> 00:51:48,600
Speaker 4: Uh?

1209
00:51:51,400 --> 00:51:54,040
Speaker 6: Man, I'm still I'm still growing and learning. I feel

1210
00:51:54,040 --> 00:51:56,279
Speaker 6: like in your thirties, that's why you really start learning

1211
00:51:56,320 --> 00:52:00,200
Speaker 6: yourself as a man. You feel me and Jimmy, I

1212
00:52:00,200 --> 00:52:02,239
Speaker 6: mean always tells me every time I meet with him,

1213
00:52:02,280 --> 00:52:05,160
Speaker 6: He's like, man, yo, Mike, well, man, I started I

1214
00:52:05,200 --> 00:52:08,520
Speaker 6: started in Scope when I was forty and how do

1215
00:52:08,600 --> 00:52:08,800
Speaker 6: you know?

1216
00:52:09,239 --> 00:52:10,759
Speaker 7: How do you know? Yeah?

1217
00:52:10,960 --> 00:52:12,920
Speaker 6: Just asked me every time he sees me, He's like, bro,

1218
00:52:13,280 --> 00:52:16,839
Speaker 6: Remember I was forty when I started Interscope, so man,

1219
00:52:16,880 --> 00:52:18,200
Speaker 6: you're you're way ahead of me.

1220
00:52:18,560 --> 00:52:19,560
Speaker 3: And so.

1221
00:52:21,000 --> 00:52:24,480
Speaker 6: I started Air Drummers the record label when I was

1222
00:52:24,560 --> 00:52:28,960
Speaker 6: like twenty four twenty five, So I was like, boom,

1223
00:52:28,800 --> 00:52:32,120
Speaker 6: I'm I'm trying to always expand on that, and then

1224
00:52:32,160 --> 00:52:35,359
Speaker 6: I'm trying to and then I'm trying to figure out

1225
00:52:35,840 --> 00:52:38,520
Speaker 6: what product as a business man, That's what I'm trying

1226
00:52:38,520 --> 00:52:41,920
Speaker 6: to do. I'm trying to expand my production company, expand

1227
00:52:41,920 --> 00:52:44,640
Speaker 6: my music, and then come with a product and then

1228
00:52:45,000 --> 00:52:49,000
Speaker 6: and then basically be a successful quote unquote producer. And

1229
00:52:49,360 --> 00:52:53,239
Speaker 6: I feel like some of the best successful producers like

1230
00:52:53,600 --> 00:52:56,120
Speaker 6: produce more than just music. They're just good at producing

1231
00:52:56,200 --> 00:53:00,040
Speaker 6: product period like, so it's like they produce music like

1232
00:53:00,160 --> 00:53:05,439
Speaker 6: forever producers, music, clothes, doctor dre music, headphones. So it's

1233
00:53:05,520 --> 00:53:08,279
Speaker 6: like trying to figure out what that is and just

1234
00:53:09,080 --> 00:53:13,200
Speaker 6: keep keep being as creative as possible and keep like

1235
00:53:13,320 --> 00:53:18,520
Speaker 6: pushing things forward. And and man, I'm still learning myself. Man,

1236
00:53:18,520 --> 00:53:21,320
Speaker 6: I'm being I'm being I'm being patient as possible. I

1237
00:53:21,320 --> 00:53:23,360
Speaker 6: don't have any kids yet. I don't have you know

1238
00:53:23,360 --> 00:53:25,200
Speaker 6: what I'm saying, don't have a whole family so that

1239
00:53:25,560 --> 00:53:27,280
Speaker 6: one day, you know what I'm saying, that will come

1240
00:53:27,640 --> 00:53:30,560
Speaker 6: and and I want to just keep empowering. I feel

1241
00:53:30,560 --> 00:53:33,440
Speaker 6: like God put me here as a vessel for like

1242
00:53:33,840 --> 00:53:36,120
Speaker 6: the ones younger than me, be cause I I remember

1243
00:53:36,200 --> 00:53:38,520
Speaker 6: always being the youngest in the room and me and

1244
00:53:38,560 --> 00:53:41,719
Speaker 6: Walker was pushing the man. But it's young Nigga wave. Man,

1245
00:53:41,760 --> 00:53:43,880
Speaker 6: it's new way. There's young Nigga wave and I was

1246
00:53:43,920 --> 00:53:45,959
Speaker 6: the youngest one in the room. I was the only

1247
00:53:46,000 --> 00:53:48,919
Speaker 6: one on the young Nigga wave. And then now Mona

1248
00:53:49,000 --> 00:53:50,759
Speaker 6: Leo comes to my studio and call me o, g

1249
00:53:51,280 --> 00:53:51,440
Speaker 6: you know.

1250
00:53:51,480 --> 00:53:51,960
Speaker 7: What I'm saying.

1251
00:53:52,000 --> 00:53:54,959
Speaker 6: So it's like it's like I gotta understand. I'm og now.

1252
00:53:55,040 --> 00:53:58,319
Speaker 6: So it's like I gotta even when even when she

1253
00:53:58,400 --> 00:54:00,759
Speaker 6: don't know, Man, should I do this or should I

1254
00:54:00,800 --> 00:54:03,439
Speaker 6: do that, it's like, yeah, you should do this or yeah,

1255
00:54:03,880 --> 00:54:06,520
Speaker 6: or when the artists might come in, some artists might

1256
00:54:06,600 --> 00:54:09,080
Speaker 6: come in and be like, man, and my label this

1257
00:54:09,120 --> 00:54:11,279
Speaker 6: that and the third man, I only sold this much

1258
00:54:11,320 --> 00:54:13,480
Speaker 6: the first week. Man, I feel like the label ain't pushing.

1259
00:54:13,800 --> 00:54:17,400
Speaker 6: And I always try to let them know, like, hey,

1260
00:54:17,640 --> 00:54:19,879
Speaker 6: you gotta look, do you know about the product supply chain?

1261
00:54:20,360 --> 00:54:21,000
Speaker 7: You know what I'm saying.

1262
00:54:21,200 --> 00:54:23,720
Speaker 6: The product supply chain is how everybody in the whole

1263
00:54:23,719 --> 00:54:26,560
Speaker 6: world makes money. Like every person in the world makes

1264
00:54:26,600 --> 00:54:28,440
Speaker 6: money off the product supply chain. So you got to

1265
00:54:28,520 --> 00:54:30,359
Speaker 6: understand that. And at the end of the day, you

1266
00:54:30,400 --> 00:54:32,480
Speaker 6: just put a product on the SHOLWF So fuck how

1267
00:54:32,520 --> 00:54:35,120
Speaker 6: many people were lined up the first week to come

1268
00:54:35,160 --> 00:54:37,920
Speaker 6: get that get that product? You know how much smoke

1269
00:54:38,040 --> 00:54:40,280
Speaker 6: is on here. That just shows you how much demand

1270
00:54:40,280 --> 00:54:43,400
Speaker 6: you had. So am I supposed to be cussing on him?

1271
00:54:47,880 --> 00:54:48,160
Speaker 7: Hey?

1272
00:54:48,960 --> 00:54:51,880
Speaker 6: So so like I'm telling them, like, man, when Jordan

1273
00:54:51,960 --> 00:54:58,160
Speaker 6: puts out the Team Jordan's, he's not looking at it like, oh,

1274
00:54:58,200 --> 00:54:59,920
Speaker 6: it didn't sell out like the Ovos or the tr

1275
00:55:00,040 --> 00:55:02,360
Speaker 6: Avers Scott. So he knows that the ovo is the

1276
00:55:02,440 --> 00:55:05,480
Speaker 6: Travis Scott's to retros that was gonna sell out. But

1277
00:55:06,320 --> 00:55:09,279
Speaker 6: the Team Jordans he knows, Hey, man, I got these

1278
00:55:09,280 --> 00:55:12,960
Speaker 6: on the shelf. I got these on the shelf right now. Man,

1279
00:55:13,000 --> 00:55:16,919
Speaker 6: they might sell out in five ten years, or if

1280
00:55:17,200 --> 00:55:20,080
Speaker 6: Travis Scott, Kanye Westword w on the red carpet. You

1281
00:55:20,080 --> 00:55:22,160
Speaker 6: know what I'm saying, they might sell out next week.

1282
00:55:22,560 --> 00:55:25,200
Speaker 6: So it's all about It's all about getting that product.

1283
00:55:25,200 --> 00:55:25,399
Speaker 3: Out.

1284
00:55:25,440 --> 00:55:28,480
Speaker 6: So as a creative, it's all about getting that creativity out,

1285
00:55:28,719 --> 00:55:31,360
Speaker 6: making it into a product, packaging it up, and getting

1286
00:55:31,400 --> 00:55:33,080
Speaker 6: it out, you know what I'm saying. Like, and a

1287
00:55:33,080 --> 00:55:37,239
Speaker 6: lot of a lot of these different like what are

1288
00:55:37,239 --> 00:55:39,560
Speaker 6: they called, the guys that sit on the internet, like

1289
00:55:39,600 --> 00:55:43,520
Speaker 6: streamers and shit, like they'll make an artist. They try

1290
00:55:43,520 --> 00:55:46,520
Speaker 6: to make an artist feel like discouraged about, like man,

1291
00:55:46,600 --> 00:55:49,000
Speaker 6: oh you only you only moved this person only moved

1292
00:55:49,000 --> 00:55:51,319
Speaker 6: this much the first week. This personally moved that much

1293
00:55:51,320 --> 00:55:53,360
Speaker 6: the first week, And it's like, but that's cool. That

1294
00:55:53,520 --> 00:55:56,080
Speaker 6: just that just shows you how many people were outside

1295
00:55:56,160 --> 00:56:00,080
Speaker 6: waiting for your album to drop. But I don't mean that,

1296
00:56:00,080 --> 00:56:02,400
Speaker 6: don't mean your album's whack, Like you know what I'm saying.

1297
00:56:02,760 --> 00:56:04,880
Speaker 6: And now you gotta Now it's on you to push,

1298
00:56:05,360 --> 00:56:07,000
Speaker 6: like did you put a single out or did you not?

1299
00:56:07,080 --> 00:56:08,960
Speaker 6: Did you hit them with the surprise release like Beyonce.

1300
00:56:09,000 --> 00:56:10,960
Speaker 6: If you hit them with the surprise release like Beyonce,

1301
00:56:11,239 --> 00:56:13,799
Speaker 6: you got a lot of postmarketing to do. Cause I

1302
00:56:13,800 --> 00:56:18,200
Speaker 6: remember when when Ray Shrimmer dropped shrim Life one and

1303
00:56:18,239 --> 00:56:21,279
Speaker 6: they did like twenty thousand first week or something like that.

1304
00:56:22,040 --> 00:56:24,480
Speaker 6: Somebody had asked me on Twitter like, man, yo, when

1305
00:56:24,480 --> 00:56:27,000
Speaker 6: we get in shrim Life two, I was like, whenever

1306
00:56:27,000 --> 00:56:29,080
Speaker 6: shrim Life one go platinum. I just threw it out there.

1307
00:56:29,360 --> 00:56:31,600
Speaker 6: I just said, whenever strom Life one go platinum. I

1308
00:56:31,600 --> 00:56:33,640
Speaker 6: remember a blog picked it up and was like, it

1309
00:56:33,680 --> 00:56:35,840
Speaker 6: looks like we're never going to get a shrimp Life two.

1310
00:56:36,080 --> 00:56:39,319
Speaker 6: Shrim Life one only did twenty thousand the first week,

1311
00:56:39,360 --> 00:56:41,799
Speaker 6: and I Mike saying that shrim Life two isn't coming

1312
00:56:41,840 --> 00:56:45,080
Speaker 6: to shrim Life one go was platinum. But I just

1313
00:56:45,160 --> 00:56:46,160
Speaker 6: said it. You know what I'm saying.

1314
00:56:46,160 --> 00:56:46,759
Speaker 7: I just said it.

1315
00:56:46,840 --> 00:56:49,600
Speaker 6: But just so happened when we were putting out shrimp

1316
00:56:49,640 --> 00:56:52,959
Speaker 6: Life two, Strom Life one one platinum, and then Black

1317
00:56:52,960 --> 00:56:55,640
Speaker 6: Beatles came out, and then Black Beatles shot to the roof,

1318
00:56:55,719 --> 00:56:58,080
Speaker 6: and that that shit went number one. That was my

1319
00:56:58,120 --> 00:57:00,279
Speaker 6: first number one. I didn't work with all kinds of people.

1320
00:57:00,320 --> 00:57:02,440
Speaker 6: That was my first number one with the person who

1321
00:57:02,520 --> 00:57:04,879
Speaker 6: gave me my first shot and the young guys who

1322
00:57:04,880 --> 00:57:07,279
Speaker 6: I gave their first shot, and that was my first

1323
00:57:07,360 --> 00:57:11,320
Speaker 6: number one, and and that joint ended up going diamond.

1324
00:57:11,640 --> 00:57:12,200
Speaker 7: Yeah.

1325
00:57:12,280 --> 00:57:15,320
Speaker 6: So it's like it's like God is in control and

1326
00:57:15,320 --> 00:57:18,440
Speaker 6: and you can't like as creatives or like as artists,

1327
00:57:18,520 --> 00:57:22,200
Speaker 6: even any artists in the industry. You can't get you

1328
00:57:22,240 --> 00:57:25,200
Speaker 6: can't get discouraged by these guys who's trying to God

1329
00:57:25,280 --> 00:57:28,520
Speaker 6: damn get paid for clicks like you feel me like

1330
00:57:28,640 --> 00:57:30,720
Speaker 6: because you you didn't put your you didn't put your

1331
00:57:30,840 --> 00:57:33,440
Speaker 6: hard like hard work. You know what I'm saying, blood,

1332
00:57:33,480 --> 00:57:37,120
Speaker 6: sweat and tears into this project. So just push it,

1333
00:57:37,360 --> 00:57:38,920
Speaker 6: just let it, just let it push, just let it

1334
00:57:38,960 --> 00:57:41,040
Speaker 6: go out. Like people thought Shrimp was gonna be a

1335
00:57:41,080 --> 00:57:43,800
Speaker 6: one hit, a one hit wonder. When No Flexone came out,

1336
00:57:43,800 --> 00:57:46,200
Speaker 6: They're like, man, these I don't see the dude having

1337
00:57:46,240 --> 00:57:49,480
Speaker 6: no career. They damn sure didn't see uh swed Lee

1338
00:57:49,480 --> 00:57:52,080
Speaker 6: having the biggest stream song in the history of music.

1339
00:57:52,680 --> 00:57:53,800
Speaker 7: Uh you know what I'm saying.

1340
00:57:54,280 --> 00:57:56,880
Speaker 6: A couple of years later, like they didn't see that coming,

1341
00:57:57,160 --> 00:58:00,919
Speaker 6: and they damnedn't They damn sure didn't think we had

1342
00:58:00,960 --> 00:58:04,480
Speaker 6: five successful singles off their first album, No flex On,

1343
00:58:04,600 --> 00:58:08,200
Speaker 6: No Tight Throw, some Mo Come get Her and this could.

1344
00:58:08,000 --> 00:58:09,560
Speaker 3: Be us.

1345
00:58:10,600 --> 00:58:13,840
Speaker 7: Not the world loved. The world loved all of that shit.

1346
00:58:14,160 --> 00:58:17,640
Speaker 6: But when the album came out the first week, if

1347
00:58:17,680 --> 00:58:19,560
Speaker 6: we would have been like all the album white Man,

1348
00:58:19,560 --> 00:58:22,600
Speaker 6: we only did twenty thousand first week. No we kept

1349
00:58:22,600 --> 00:58:26,600
Speaker 6: pushing the singles and people just kept eating it up, like, oh,

1350
00:58:26,680 --> 00:58:28,360
Speaker 6: this is what they pushed right now, Man, we fuck

1351
00:58:28,400 --> 00:58:28,960
Speaker 6: with these guys.

1352
00:58:29,000 --> 00:58:29,160
Speaker 7: Now.

1353
00:58:29,160 --> 00:58:31,040
Speaker 6: These guys are showing up. They had the parties at

1354
00:58:31,080 --> 00:58:33,880
Speaker 6: the interviews. Everybody knows they man, these guys are shit

1355
00:58:34,280 --> 00:58:35,960
Speaker 6: and they and they just kept eating it up. So

1356
00:58:36,000 --> 00:58:38,040
Speaker 6: it's like, I just say. All that to say is

1357
00:58:38,080 --> 00:58:41,720
Speaker 6: like you got pre marketing and then you got post marketing.

1358
00:58:42,560 --> 00:58:44,120
Speaker 6: If you don't do if you don't do a lot

1359
00:58:44,160 --> 00:58:46,840
Speaker 6: on the pre marketing side, or you don't give yourself

1360
00:58:47,240 --> 00:58:49,520
Speaker 6: a major leeway, you might not do as much as

1361
00:58:49,520 --> 00:58:52,960
Speaker 6: you want to the first week post market You know

1362
00:58:52,960 --> 00:58:56,240
Speaker 6: what I'm saying. The song with Lizzo that that blew up,

1363
00:58:56,320 --> 00:58:57,760
Speaker 6: that blew her up and put her on the map,

1364
00:58:57,800 --> 00:59:00,120
Speaker 6: that made that song was some years old, like you

1365
00:59:00,120 --> 00:59:02,520
Speaker 6: feel me, Like it's certain songs from certain artists that

1366
00:59:02,600 --> 00:59:05,000
Speaker 6: might be some years old. They just get their shot

1367
00:59:05,040 --> 00:59:07,000
Speaker 6: to just shoot back up, like this could be us,

1368
00:59:07,120 --> 00:59:10,240
Speaker 6: might be might be just up there like with Black

1369
00:59:10,240 --> 00:59:13,240
Speaker 6: beatles now or like up there with no type. And

1370
00:59:13,280 --> 00:59:15,040
Speaker 6: it wasn't up there at one time, but it went

1371
00:59:15,120 --> 00:59:18,080
Speaker 6: viral on TikTok or people started doing a little different

1372
00:59:18,120 --> 00:59:21,000
Speaker 6: things that made it go viral. So it's all about

1373
00:59:21,040 --> 00:59:25,200
Speaker 6: making like a timeless product. And then when you make

1374
00:59:25,240 --> 00:59:28,320
Speaker 6: a timeless product, putting it out and let the consumer

1375
00:59:28,360 --> 00:59:32,160
Speaker 6: consumer how they want to consume it. And no matter

1376
00:59:32,200 --> 00:59:34,400
Speaker 6: what you no matter what you move first week, Like

1377
00:59:34,400 --> 00:59:36,920
Speaker 6: if my new album right now comes out and the

1378
00:59:37,000 --> 00:59:39,560
Speaker 6: moves ten copies of the first week, I don't give

1379
00:59:39,600 --> 00:59:44,480
Speaker 6: a fuck because that album right there is smoke. So anybody,

1380
00:59:44,760 --> 00:59:49,040
Speaker 6: anybody who hears it today, tomorrow, next, next year, or

1381
00:59:49,040 --> 00:59:51,960
Speaker 6: the year after that, they're gonna be like, damn, how

1382
00:59:51,960 --> 00:59:54,000
Speaker 6: the hell did I miss this? You feel me? If

1383
00:59:54,040 --> 00:59:56,760
Speaker 6: a hundred people, If a hundred people buy my album

1384
00:59:56,840 --> 00:59:59,320
Speaker 6: in the first week, whenever I have a release event,

1385
01:00:00,000 --> 01:00:02,600
Speaker 6: one hundred people show up and MB didn't listen to

1386
01:00:02,600 --> 01:00:05,200
Speaker 6: my album, he gonna show up. He gonna feel like

1387
01:00:05,280 --> 01:00:07,560
Speaker 6: me at the NBA Young Boy concert, like how the

1388
01:00:07,600 --> 01:00:09,760
Speaker 6: fuck I don't know these words? Like I gotta go

1389
01:00:09,840 --> 01:00:11,920
Speaker 6: look this up right quick. You feel me? You know

1390
01:00:11,960 --> 01:00:13,960
Speaker 6: what I'm saying. So I ain't never been nowhere where

1391
01:00:13,960 --> 01:00:16,120
Speaker 6: I didn't know the words or something, and everybody knew

1392
01:00:16,120 --> 01:00:18,000
Speaker 6: the words to it, and the song sounds good, and

1393
01:00:18,040 --> 01:00:20,160
Speaker 6: I feel like, yeah, I'm cool as hell and not

1394
01:00:20,200 --> 01:00:22,640
Speaker 6: knowing the words like you feel me like you know,

1395
01:00:23,200 --> 01:00:26,400
Speaker 6: so it's like I don't know. I feel like I

1396
01:00:26,440 --> 01:00:29,000
Speaker 6: feel like the whole the whole game. I feel like

1397
01:00:31,400 --> 01:00:33,280
Speaker 6: I feel like man. That's my point. That's my part

1398
01:00:33,280 --> 01:00:36,160
Speaker 6: of the game too, is like understanding business outside of

1399
01:00:36,240 --> 01:00:39,280
Speaker 6: music and applying that shit to music because as artists

1400
01:00:39,280 --> 01:00:41,160
Speaker 6: will get so caught up and get so caught up

1401
01:00:41,160 --> 01:00:43,600
Speaker 6: in our craft and we don't understand, like we might say,

1402
01:00:43,640 --> 01:00:45,520
Speaker 6: like man, the label was bullshit, and dah dah lah lah.

1403
01:00:45,720 --> 01:00:45,880
Speaker 7: Man.

1404
01:00:45,880 --> 01:00:49,440
Speaker 6: The label is a distribution company. They're not bullshit. They

1405
01:00:49,480 --> 01:00:51,560
Speaker 6: just want you to give them this so then they

1406
01:00:51,560 --> 01:00:53,600
Speaker 6: can go put it on the show. You know what

1407
01:00:53,600 --> 01:00:56,480
Speaker 6: I'm saying. The label trying to distribute the product and

1408
01:00:56,560 --> 01:00:59,200
Speaker 6: take it to retail. That's what the label's trying to do.

1409
01:00:59,280 --> 01:01:01,680
Speaker 6: So however you package it up, however you put it together,

1410
01:01:01,680 --> 01:01:05,040
Speaker 6: however you however you planning the marketing, marketing it and

1411
01:01:05,080 --> 01:01:07,680
Speaker 6: all that, and you bring it to them, that's what

1412
01:01:07,720 --> 01:01:09,720
Speaker 6: they gonna do. Like I always tell people, like the

1413
01:01:09,800 --> 01:01:12,640
Speaker 6: label is like a brand new computer, like a brand

1414
01:01:13,120 --> 01:01:15,920
Speaker 6: like my brand new laptop don't have more hits on

1415
01:01:15,960 --> 01:01:19,000
Speaker 6: my old laptop until I take this hard drive and

1416
01:01:19,000 --> 01:01:21,440
Speaker 6: put it in this new laptop. But this new laptop

1417
01:01:21,640 --> 01:01:24,160
Speaker 6: could probably move faster and all that different kind of stuff.

1418
01:01:24,320 --> 01:01:25,919
Speaker 6: And that's what the label is. So if you don't,

1419
01:01:25,960 --> 01:01:29,760
Speaker 6: if you don't upload them with all your information, they're

1420
01:01:29,760 --> 01:01:32,200
Speaker 6: not gonna they're not gonna push it right, that's gonna

1421
01:01:32,200 --> 01:01:35,160
Speaker 6: be them bullshing. But it's they are a reflection of youth.

1422
01:01:35,240 --> 01:01:38,080
Speaker 6: So sometimes an artist might be bullshiting. If I want

1423
01:01:38,120 --> 01:01:39,560
Speaker 6: to listen to J Cole and I would have just

1424
01:01:39,600 --> 01:01:41,760
Speaker 6: strictly just put it on my on this company that

1425
01:01:41,800 --> 01:01:44,320
Speaker 6: I'm putting out my album with, and I would have

1426
01:01:44,360 --> 01:01:47,680
Speaker 6: been like, man, here, y'all make this ship go. I'd

1427
01:01:47,720 --> 01:01:49,760
Speaker 6: have been bullshing. But I listened to J Cole. I

1428
01:01:49,840 --> 01:01:51,840
Speaker 6: packaged this ship up right, and I did it all

1429
01:01:51,840 --> 01:01:54,400
Speaker 6: the way right, just like like this, Like what the

1430
01:01:54,440 --> 01:01:55,200
Speaker 6: hell is this called?

1431
01:01:55,280 --> 01:01:55,840
Speaker 4: View well?

1432
01:01:56,520 --> 01:02:00,480
Speaker 6: Car beaver Wellness, you know what I'm saying. So if

1433
01:02:00,520 --> 01:02:05,440
Speaker 6: Carl beaver Wellness was was in another in a candle

1434
01:02:05,440 --> 01:02:08,840
Speaker 6: holder and it just and you just wrote car beiaver Wellness,

1435
01:02:09,240 --> 01:02:10,800
Speaker 6: I'm gonna be like, man, this ain't the same ship.

1436
01:02:10,880 --> 01:02:14,240
Speaker 6: Charlamagne put me down on the show you feel me like,

1437
01:02:14,400 --> 01:02:16,440
Speaker 6: but it gotta be shaped like this. You gotta have

1438
01:02:16,520 --> 01:02:18,520
Speaker 6: this point, it gotta be all of this, and that's

1439
01:02:18,560 --> 01:02:21,840
Speaker 6: gonna make it real, you know what I'm saying. So man, Yeah,

1440
01:02:21,880 --> 01:02:24,320
Speaker 6: it's just I feel like man. As artists, Man, we

1441
01:02:24,360 --> 01:02:27,280
Speaker 6: gotta start being business people too, and we gotta you

1442
01:02:27,280 --> 01:02:31,160
Speaker 6: know what I'm saying, ignore all the noise and and

1443
01:02:31,160 --> 01:02:34,080
Speaker 6: and quit having so many high expectations. Man, just because

1444
01:02:34,080 --> 01:02:37,520
Speaker 6: you see Beyonce do something, or like the top artists

1445
01:02:37,520 --> 01:02:40,440
Speaker 6: in the game that have been working for many decades

1446
01:02:40,480 --> 01:02:43,040
Speaker 6: and putting in many work and put foot to ground

1447
01:02:43,480 --> 01:02:47,840
Speaker 6: and sold out uh small rooms to aren us to stadiums,

1448
01:02:48,280 --> 01:02:51,440
Speaker 6: you're not gonna get the same reaction as they're gonna get.

1449
01:02:51,480 --> 01:02:52,880
Speaker 6: I don't give a fuck what you're saying on the

1450
01:02:52,920 --> 01:02:54,440
Speaker 6: song word.

1451
01:02:54,680 --> 01:02:58,720
Speaker 4: Mike will give a lot of games. Album comes out

1452
01:02:58,720 --> 01:02:59,760
Speaker 4: this produces.

1453
01:03:00,520 --> 01:03:00,920
Speaker 3: That's right.

1454
01:03:01,280 --> 01:03:03,960
Speaker 2: Appreciate you for joining us, brother love man, Appreciate what

1455
01:03:04,200 --> 01:03:05,200
Speaker 2: you want to play right fast?

1456
01:03:05,800 --> 01:03:09,600
Speaker 6: Ah man, any of them. Man, I ain't gonna play.

1457
01:03:09,680 --> 01:03:12,680
Speaker 6: Let's let's play. I ain't gonna I ain't gonna let's play.

1458
01:03:13,080 --> 01:03:15,800
Speaker 6: Let's play deeper, man, touchdown.

1459
01:03:15,680 --> 01:03:16,320
Speaker 4: Play deeper.

1460
01:03:20,200 --> 01:03:22,560
Speaker 3: But let's get into it right now, Ladies and gentlemen,

1461
01:03:22,680 --> 01:03:23,960
Speaker 3: it's the Breakfast Club. Good morning.

1462
01:03:24,200 --> 01:03:28,440
Speaker 1: You did hold up every day up waiting, pack your

1463
01:03:28,480 --> 01:03:29,920
Speaker 1: glass up the Breakfast Club.

1464
01:03:30,160 --> 01:03:30,840
Speaker 7: You're finished for.

1465
01:03:30,920 --> 01:03:31,400
Speaker 3: Y'all done,