WEBVTT - Ep. 139: X Marks the spot 0:00:08.960 --> 0:00:12.760 This is me eat your podcast coming at you shirtless, 0:00:12.800 --> 0:00:17.680 severely bog bitten and in my case, underwear listening podcast. 0:00:18.280 --> 0:00:28.200 You can't predict anything. You're honest, zapp him with your 0:00:28.480 --> 0:00:36.120 far away out bugles sound. I feel like you've gotten 0:00:36.159 --> 0:00:38.080 worse at it over to yours. Hit it again because 0:00:38.120 --> 0:00:41.440 sometimes sometimes they're like they're like they stir my soul. 0:00:46.440 --> 0:00:48.519 You have got worse over you. I just wanted to 0:00:48.560 --> 0:00:51.320 set the mood because you got you guys. Both two 0:00:51.320 --> 0:00:53.840 of our three guests both got out. Three of our three? 0:00:55.480 --> 0:00:59.240 Who else go? I shot one last weeks hunt with 0:00:59.280 --> 0:01:03.320 the Out Foundation, and that's cheating. Yeah, it was a 0:01:03.320 --> 0:01:06.600 good time. Were pretty Yeah, it was. I mean there 0:01:06.680 --> 0:01:07.959 was a day and a half we didn't see or 0:01:08.000 --> 0:01:10.400 hear elk, and then there was a morning where we 0:01:10.440 --> 0:01:12.880 saw him, heard a lot of elk. What was going on? 0:01:12.880 --> 0:01:17.200 What state we're in, Montana? Eastern Montana, so hunting just 0:01:17.400 --> 0:01:19.440 you know, they were coming up river bottom and some 0:01:19.560 --> 0:01:22.640 farmland and catching them up coming into the hills, picked 0:01:22.680 --> 0:01:26.160 him off, and I mean it was it was wild 0:01:26.200 --> 0:01:28.320 and crazy for about an hour and a half, calling them, 0:01:28.319 --> 0:01:30.160 were getting out in front of them, got out in 0:01:30.160 --> 0:01:32.319 front of him, and cow called him in. So there 0:01:32.400 --> 0:01:35.280 was twelve bulls buglin. So that just really got him 0:01:35.319 --> 0:01:38.360 to talk. It didn't actually get him to come over, 0:01:38.600 --> 0:01:40.800 but then I just kind of snuck in and was 0:01:40.840 --> 0:01:43.920 able to caw call him over the ridge to us. Okay, 0:01:44.280 --> 0:01:47.720 twelve bulls, Yeah, it was. There was a big herd 0:01:47.760 --> 0:01:50.080 going through and they were kind of navigating through. You know, 0:01:50.200 --> 0:01:53.320 we're kind of big herd. I mean there was a 0:01:53.400 --> 0:01:57.280 hundred elk easy really yeah, And I mean, you know, 0:01:57.320 --> 0:01:59.080 there's a bunch of there's a bunch of different bulls 0:01:59.160 --> 0:02:01.480 with the harems, you know, of six or seven. And 0:02:01.480 --> 0:02:03.559 then my bowl was kind of following up the rear 0:02:03.800 --> 0:02:06.400 and I could hear him bugling off, and so we 0:02:06.520 --> 0:02:08.239 just waited till he got over out of sight, and 0:02:08.280 --> 0:02:10.200 then a cow called a couple of times. He responded 0:02:10.320 --> 0:02:12.480 right away, and then I could tell he was coming 0:02:12.480 --> 0:02:14.640 our way and I had found a pinch point that 0:02:14.680 --> 0:02:16.760 they all funneled through, and so we just waited there. 0:02:17.240 --> 0:02:20.400 Cow called one more time, he responded and crested the 0:02:20.480 --> 0:02:24.320 hill and came into forty yards. How far did you 0:02:24.400 --> 0:02:26.200 run after you hit him? He went a little way, 0:02:26.320 --> 0:02:30.480 so no excuses, didn't put the perfect shot on him, 0:02:30.480 --> 0:02:32.480 so hit him and ended up watching him go over 0:02:32.520 --> 0:02:34.440 the ridge a little bit, and then decided to back 0:02:34.480 --> 0:02:36.040 out for a couple hours and went back and he 0:02:36.120 --> 0:02:38.600 was dead there. So we made it a couple hundred yards. Yeah, 0:02:39.960 --> 0:02:43.799 I kept it real and Western Montana public land. We're 0:02:43.880 --> 0:02:49.600 using on X, sharing way points, checking out where the 0:02:49.639 --> 0:02:51.600 water is. I gotta look at intermittent streams to see 0:02:51.600 --> 0:02:52.920 where the water is going to be when I'm up 0:02:52.919 --> 0:02:55.600 in the mountain. Did my little now union there, I 0:02:55.720 --> 0:02:58.840 use a starry pin and get water. I don't like 0:02:58.919 --> 0:03:02.120 to carry water around, so check out those intermittent streams. 0:03:02.120 --> 0:03:04.840 Get down there a little drink that probably had to 0:03:04.919 --> 0:03:06.680 use on actually, just to figure out make sure he 0:03:06.720 --> 0:03:09.519 wasn't going from one private to the wrong private. Yeah, 0:03:09.600 --> 0:03:11.960 we're definitely navigating boundaries, making sure I was on the 0:03:12.040 --> 0:03:15.079 right places there, and then also just being able to mark, 0:03:15.160 --> 0:03:17.119 you know, we're sharing way points where to be at 0:03:17.160 --> 0:03:19.320 certain times. What do you guys call that? This is 0:03:19.400 --> 0:03:22.720 kind of not off topic but a little tangent here, 0:03:23.120 --> 0:03:24.320 But what do you get? Because I was talking to 0:03:24.360 --> 0:03:26.440 a friend of mine, I was telling me about don't 0:03:26.440 --> 0:03:31.640 talk about a definitely still on elkhn. But he was 0:03:31.720 --> 0:03:35.360 telling me about how his guiding season was in Colorado, 0:03:35.560 --> 0:03:37.960 and he was saying, man, I had just the last 0:03:38.000 --> 0:03:43.320 week multiple like a half dozen magic circles. Now does 0:03:43.360 --> 0:03:45.520 that mean anything to you? When someone someone said they're 0:03:45.520 --> 0:03:50.360 out depend on the context, mane and they got into 0:03:50.400 --> 0:03:55.080 like the magic circle. No, I would be like I 0:03:55.080 --> 0:03:57.560 would say in that situation, I would say, um, would 0:03:57.600 --> 0:04:00.720 you happen to be referring to a honey hoole? Mm hm, 0:04:02.120 --> 0:04:07.680 which you wouldn't ask them if there were any wizards involved. Yeah, 0:04:07.720 --> 0:04:11.280 well yeah, if he was hunting mushrooms, I would think 0:04:11.320 --> 0:04:13.600 you found a bunch of ferry rings. Well, I've forgotten 0:04:13.600 --> 0:04:15.520 that we used that term back when I used to 0:04:15.560 --> 0:04:18.640 guide there. The magic circle. Yeah, it means like a 0:04:18.640 --> 0:04:24.480 honey hole. No fest, Yeah, that's what I was thinking, 0:04:24.800 --> 0:04:27.520 rot fest. Some people call it like I've heard it 0:04:27.560 --> 0:04:31.880 call a meatball. I've heard it called a god What 0:04:31.960 --> 0:04:35.600 did the guy from primos Um Jim Horn from those 0:04:35.600 --> 0:04:41.520 early Premos videos used to call it ud place where 0:04:41.560 --> 0:04:45.640 there was a lot of bugling elk activity. Sure, but 0:04:46.240 --> 0:04:48.520 it's so rare and it's so special that when you 0:04:48.560 --> 0:04:51.880 find yourself all a sudden there. Yeah, and it's just like, 0:04:51.920 --> 0:04:54.200 holy sh it, there are three d and sixty degrees. 0:04:54.600 --> 0:04:58.479 They're screaming, I don't have to talk, I don't have 0:04:58.520 --> 0:05:00.800 to do anything. I under stand here most likely wanting 0:05:00.880 --> 0:05:02.839 to come walk and buy me. And you feel like 0:05:02.880 --> 0:05:08.520 you're heavily use it heavily and use it for turks 0:05:08.560 --> 0:05:11.040 and unused it for out But that it just reminded 0:05:11.040 --> 0:05:13.400 me because it kind of sounds like you got yourself. Yeah, 0:05:13.440 --> 0:05:16.040 we did into that. We found them. They were migrating 0:05:16.120 --> 0:05:17.719 up and you know, what do you mean migrating. They're 0:05:17.760 --> 0:05:20.760 displaced by pressure. They're doing their daily like going to 0:05:20.800 --> 0:05:23.400 get water and food and sleeping. So they were down 0:05:23.440 --> 0:05:25.039 at night. They would come out to the fields and 0:05:25.040 --> 0:05:26.760 then you could hear them all night, you know, down 0:05:26.760 --> 0:05:29.039 in the hay fields, and then they would migrate up 0:05:29.120 --> 0:05:30.800 top into the hills and they'd go bed up on 0:05:30.839 --> 0:05:33.479 the north facing slopes and some on that property, some 0:05:33.600 --> 0:05:36.080 on the neighboring. But really what it was is we 0:05:36.080 --> 0:05:38.640 could hear them and there was two predominant ridges and 0:05:38.680 --> 0:05:41.000 a big creek in the middle, and so we kind 0:05:41.000 --> 0:05:44.320 of slowly went up at dark at first light, listened 0:05:44.320 --> 0:05:45.800 and we could till they were crossed, and when we 0:05:45.839 --> 0:05:48.240 got to that kind of cliff we could just see 0:05:48.279 --> 0:05:50.640 them all moving up. So we had to dive down 0:05:50.640 --> 0:05:52.560 in the creek and go get in there, try to 0:05:52.560 --> 0:05:54.839 get ahead of them summing past us at that point, 0:05:55.240 --> 0:05:58.360 and then I didn't call until I knew that last 0:05:58.400 --> 0:06:00.839 one was there. We just kept trying to sneak in 0:06:00.920 --> 0:06:02.960 get on him. Ended up having a rag goring at 0:06:03.000 --> 0:06:06.600 like fifty. It's two really nice bulls fighting at about ten. 0:06:06.800 --> 0:06:09.279 Couldn't get around them. The wind was bad. Luckily it 0:06:09.279 --> 0:06:12.960 was all coming down the drainage. And then the biggest 0:06:13.000 --> 0:06:15.560 bowl I saw. We had him at a hundred fifty 0:06:15.640 --> 0:06:19.080 and we're pinned down just some in some timber and 0:06:19.360 --> 0:06:22.560 big flat. Couldn't get across. So I just told the cameraman. 0:06:22.600 --> 0:06:26.039 I was like, Hey, we can't do anything, just film him. Yep. 0:06:26.120 --> 0:06:29.880 They're filming that one for one of their videos. Yep, 0:06:30.040 --> 0:06:32.080 we're gonna be in it. Yep. So I don't know 0:06:32.080 --> 0:06:34.880 if that one's going TV or online, but yeah, they 0:06:34.920 --> 0:06:36.760 were filming for that one. So we got a couple 0:06:36.760 --> 0:06:40.480 of really nice bowls on camera. Just unfortunately, I'm I'm 0:06:40.520 --> 0:06:43.720 an opportunist and that. You know, I knew that bowl coming. 0:06:43.800 --> 0:06:46.080 He was fired up and ready to go, and I 0:06:46.080 --> 0:06:47.640 found the pinch point that he was going to go. 0:06:47.760 --> 0:06:52.760 So we just waited and we were ready for him. Nice. Yeah, 0:06:52.760 --> 0:06:54.479 it was a good hunt. It was fun. But I 0:06:54.520 --> 0:06:59.359 mean before that we had one bowl, no two bowls 0:06:59.400 --> 0:07:01.760 within a hundred fifty one within a hundred you know, 0:07:01.839 --> 0:07:04.120 it's not you know, it was tough hunting. They were 0:07:04.200 --> 0:07:07.240 kind of their normal patterns. They weren't really following the 0:07:07.279 --> 0:07:10.120 script there. So it was a lot of glassing, a 0:07:10.160 --> 0:07:12.880 lot of silent days, a couple of days where we 0:07:12.880 --> 0:07:15.280 didn't see elk, and then we ended up finding where 0:07:15.280 --> 0:07:18.360 they were. Do you have in your head? Uh, do 0:07:18.400 --> 0:07:21.440 you have in your head like the distance beyond which 0:07:21.480 --> 0:07:25.280 I will not shoot? Absolutely? I kind of do like 0:07:25.320 --> 0:07:27.800 a hard stop, and I think it. I think with elk, 0:07:27.920 --> 0:07:32.040 I think it moves that distance should be shorter or closer. 0:07:32.840 --> 0:07:37.960 They're tough animals and yeah, like oh over, yeah, yeah, 0:07:38.040 --> 0:07:40.960 I mean it it varies from everyone else, but everything's 0:07:41.000 --> 0:07:44.640 got to be perfect regardless. But fifty yards on milks 0:07:44.640 --> 0:07:46.720 a poke, I mean that's a good shot, you know. Yeah. 0:07:46.760 --> 0:07:51.760 I wound up having um. Yeah, in my head, like 0:07:51.800 --> 0:07:55.640 the like the non debatable distance beyond which you will 0:07:55.720 --> 0:08:00.240 not have been like, well wait and see, yeah, because 0:08:00.240 --> 0:08:03.120 they look big. Man, we're looking there. They we're looking 0:08:03.160 --> 0:08:04.920 at a spike standing there and I'm like, man, you 0:08:04.920 --> 0:08:09.160 could you know an arrow over there? I don't be ranged, frien. 0:08:09.200 --> 0:08:10.800 It's like seventy two and I'm like, well, a lot 0:08:10.800 --> 0:08:13.360 of people do. But that's a long distance for something 0:08:13.400 --> 0:08:17.120 that's aware of you and already looking over, especially when 0:08:17.120 --> 0:08:19.520 you're aware of you. Man, we'd learned, you know, we 0:08:19.600 --> 0:08:25.360 talked about this on the podcast on Monday, but you know, 0:08:25.440 --> 0:08:28.160 we and we got to review it because we filmed it, 0:08:28.240 --> 0:08:30.960 you know. But the Steve the bullet stea shot really 0:08:31.040 --> 0:08:34.160 jumped the string. And it was because he was aware, right, 0:08:34.200 --> 0:08:37.800 he was tense stop because something was amiss. He was 0:08:37.840 --> 0:08:39.880 standing around long enough because he was still listening to 0:08:39.920 --> 0:08:42.760 a cat supposed cow over the hill, right, But like 0:08:43.160 --> 0:08:46.200 when he heard that arrow bow go off, man, he 0:08:46.320 --> 0:08:50.160 launched and we gotta yeah, there's a frame. There's a 0:08:50.240 --> 0:08:52.599 frame where you there's a tree that there's a The 0:08:52.760 --> 0:08:56.040 arrows passed in front of a ponderosa and the frame 0:08:56.080 --> 0:08:59.000 happened to catch the blur of the arrow, so you 0:08:59.000 --> 0:09:01.280 know where the arrow isn't a flight path, nothing is 0:09:01.320 --> 0:09:03.960 already on its way. Yeah, did you guys, cal call him? 0:09:03.960 --> 0:09:09.559 Stop him? Well, he's coming into coming then was hiding 0:09:09.600 --> 0:09:12.560 and I was, I mean after the shot, no before, 0:09:12.800 --> 0:09:14.800 so Eric and I were talking about this. My bowl 0:09:14.880 --> 0:09:17.560 was moving parallel to me, and I cal called him, 0:09:17.600 --> 0:09:19.120 and he turned and looked, and you know, we were 0:09:19.160 --> 0:09:22.000 wondering if that played into why I didn't hit exactly 0:09:22.040 --> 0:09:24.680 where I wanted to. I'm not using that as an excuse, 0:09:24.760 --> 0:09:29.800 but preferably as an equivalent of saying like, hey, yeah, exactly, 0:09:30.320 --> 0:09:33.240 which works really well too. Yeah yep, But but then 0:09:33.240 --> 0:09:36.000 they're looking at you and yeah, then they're like, he 0:09:36.040 --> 0:09:38.480 had no idea I was there. He was looking forward, 0:09:38.520 --> 0:09:40.160 and then when I caw called, you can see he 0:09:40.200 --> 0:09:42.200 looks right over on film. And then when I shot, 0:09:42.240 --> 0:09:44.760 obviously you can hear the string. Regardless how quite a 0:09:44.760 --> 0:09:48.480 bow is, they can hear something. And so do you 0:09:48.480 --> 0:09:53.479 feel like he jumped too? He he whirled a little bit. Absolutely, 0:09:53.520 --> 0:09:56.920 I mean he turned, but I think I think what 0:09:57.000 --> 0:09:58.520 it was. I think he knew I was there when 0:09:58.520 --> 0:10:00.240 I cal called, and I think he wouldn't of And 0:10:00.240 --> 0:10:02.200 if he would have stopped, I would have had you 0:10:02.240 --> 0:10:04.640 know that, I had no idea if he would have stopped. Yeah, 0:10:04.720 --> 0:10:07.000 if he would have stopped. And at that point, he's moving, 0:10:07.040 --> 0:10:09.480 you know, he's not moving fast, but he's moving to 0:10:09.600 --> 0:10:12.200 go up and follow these other elk and I shot 0:10:12.320 --> 0:10:15.400 last year at one that was just very slowly walking, 0:10:15.520 --> 0:10:18.480 thinking like, oh, there's no way if I'm just tracking him, 0:10:18.480 --> 0:10:22.040 I touched off. It was like yards, there's no way 0:10:22.080 --> 0:10:24.120 that I won't just smoke him right where I'm aiming. 0:10:24.640 --> 0:10:26.560 And I didn't do it. I mean I hit him 0:10:26.600 --> 0:10:29.720 way back, you know, straight, like just above the guts, 0:10:29.760 --> 0:10:32.560 no vitals, and I know you know, Eric and I 0:10:32.559 --> 0:10:34.760 were talking about that and not take his story, but 0:10:34.800 --> 0:10:38.959 he didn't calcoled stop. He was patient and it paid off. Well, 0:10:38.960 --> 0:10:40.480 I want to talk about that. Then then I got 0:10:40.559 --> 0:10:44.240 a head. You guys, tell who you are first, but no, 0:10:45.320 --> 0:10:46.680 if you can tell who you are or you just 0:10:46.679 --> 0:10:48.199 tell us about this, then tell you who you are. 0:10:49.040 --> 0:10:51.199 I'll just tell the story to start and then you'll 0:10:51.200 --> 0:10:53.600 tell us who you are. So here's a story coming 0:10:53.640 --> 0:10:57.120 from a from a just from a voice from the darkness, 0:10:59.200 --> 0:11:05.319 lone voice from the blackness. Yeah, last weekend I was 0:11:05.360 --> 0:11:08.480 out elk hunting with my brother in law. Yeah, I 0:11:08.640 --> 0:11:11.880 used to guide. Yes, I did full that in there 0:11:11.920 --> 0:11:13.839 because I used to guide over by where that was 0:11:13.880 --> 0:11:18.239 out rocking Mount An Elk Foundation Eastern Montana mostly elk, 0:11:18.720 --> 0:11:23.199 u mule deer, and elk. But yeah, I guided for 0:11:23.280 --> 0:11:26.120 a couple of seasons for elk hunting and in September, 0:11:26.120 --> 0:11:29.120 all of September that was a good time. Tiring though, 0:11:29.200 --> 0:11:32.520 seven days seven days when you got the long days 0:11:32.520 --> 0:11:35.240 where you're getting back to camp at tin eating, going 0:11:35.280 --> 0:11:37.839 to bed at eleven, get up at five am, and 0:11:37.880 --> 0:11:40.800 they're trying to serve you a big breakfast. After you 0:11:41.160 --> 0:11:43.040 ate it, I'm like, no, I cannot eat. I just 0:11:43.200 --> 0:11:46.560 ate it stuffed myself at eleven o'clock. I cannot eat. 0:11:47.120 --> 0:11:48.840 But yeah, it tires you. You guys would do seven 0:11:48.920 --> 0:11:52.120 day hunts, seven day hunts over this type of country 0:11:52.240 --> 0:11:56.080 eastern Montana, the breaks type stuff, Yellowstone River breaks, and 0:11:56.080 --> 0:11:58.400 you had hunters that could no problem make it through 0:11:58.440 --> 0:12:02.240 that or you have feel like the waning after halfway. Yeah, 0:12:02.240 --> 0:12:03.920 they could do it. When you're doing just one hunt 0:12:04.040 --> 0:12:06.240 is doable. But then you do one day arrest, and 0:12:06.240 --> 0:12:09.040 then another hunt seven days and one day arrest, seven 0:12:09.040 --> 0:12:11.840 more days, another day, arrest, seven days and you're like, okay, 0:12:12.120 --> 0:12:15.000 I want to get behind the computer again. That was fun, 0:12:15.000 --> 0:12:20.079 but longing when you started longing for your computer, if 0:12:20.160 --> 0:12:23.560 only the answer something, Yeah, those were the early days. 0:12:23.559 --> 0:12:28.000 But yeah, so there I get in the circle. The 0:12:28.000 --> 0:12:33.840 circle of life wasn't magic circle of magic, magic circle. 0:12:34.480 --> 0:12:38.760 So we you're just n Joe blow public Land. Anytime 0:12:38.840 --> 0:12:41.240 Bick and the Harry, tons of people go up this 0:12:41.600 --> 0:12:45.679 trailhead tons of people. So yeah, everybody, That's why I 0:12:45.720 --> 0:12:48.240 went Thursday morning. I found him and then we kind 0:12:48.240 --> 0:12:50.240 of bumped a little bit. We figured they went into 0:12:50.320 --> 0:12:53.080 this other base and kind of worked around the other way, 0:12:53.120 --> 0:12:55.800 and sure enough we figured they were in that base, 0:12:55.800 --> 0:12:57.440 and so we went and made the trek up there 0:12:57.880 --> 0:13:04.560 about five miles and did a locate Friday afternoon, they responded, um, 0:13:04.679 --> 0:13:06.520 so we're like, okay, well, let's set up our camp. 0:13:06.520 --> 0:13:08.720 We actually went a little further and went over the ridge, 0:13:08.720 --> 0:13:12.040 set up camp, came back and by that time we 0:13:12.280 --> 0:13:16.640 bugled from the road. You guys on horseback or walking walking, Yeah, 0:13:16.720 --> 0:13:19.160 by that time we were on the road. It is 0:13:19.160 --> 0:13:23.080 a road though, but um it's a gated road. And 0:13:23.120 --> 0:13:25.480 there was one above a bugle, and there's response above 0:13:25.679 --> 0:13:29.240 response below in this big basin, like, oh sweet, well, 0:13:29.640 --> 0:13:31.079 why don't you. I wanted my brother in law to 0:13:31.080 --> 0:13:32.920 get one. So I'm like, go up after that when 0:13:32.920 --> 0:13:34.360 he's above the road, and we don't really want to 0:13:34.400 --> 0:13:38.520 go down there. That would not be fun. So he 0:13:38.520 --> 0:13:40.520 starts working in. I'm just so I start bugling. They 0:13:40.520 --> 0:13:42.480 wouldn't answer to a cow call, but they're answering your 0:13:42.480 --> 0:13:45.320 bugle something. Wow. Stick with what's working, thinking that you're 0:13:45.320 --> 0:13:47.400 gonna keep it talking. He's gonna slip in there, and 0:13:47.520 --> 0:13:50.000 so I'll keep him talking from four yards and you 0:13:50.080 --> 0:13:51.760 just slip in and see what you can get. We 0:13:51.840 --> 0:13:54.520 know he's probably got cows. He's chuckling, so he's got 0:13:54.520 --> 0:13:56.240 cows up there, But just slip in and get close. 0:13:56.280 --> 0:13:59.960 That's kind of our strategy. So I kept him bugling, 0:14:00.040 --> 0:14:02.640 although the one below me was more responsive to all 0:14:02.720 --> 0:14:05.000 my bugles, so I just sat there and bugled. Well, 0:14:05.040 --> 0:14:08.080 sure enough he's working in. Here comes a bugle coming 0:14:08.200 --> 0:14:10.520 up out of the base, and I'm like, jeez, this 0:14:10.520 --> 0:14:12.840 one's gonna come right in. It must be a satellite bowl. 0:14:12.840 --> 0:14:15.000 But he bugles, and I think I'm about a hundred 0:14:15.080 --> 0:14:18.200 yards from him, and he must he somehow got by 0:14:18.320 --> 0:14:22.280 me without me seeing him, And anyway, he ended up 0:14:22.320 --> 0:14:25.720 coming around and he probably heard me and got close 0:14:25.800 --> 0:14:27.440 enough to be watching where the sound was coming from 0:14:27.480 --> 0:14:30.640 and got nervous. Um. But I kept bugling. My brother 0:14:30.680 --> 0:14:32.200 and I finally got close to that one. He said 0:14:32.240 --> 0:14:35.120 he got a thirty yard opportunity, but the bull came 0:14:35.160 --> 0:14:37.320 in and the wind shifted a little bit and kind 0:14:37.320 --> 0:14:39.960 of walked off the other way. So he's so close 0:14:40.000 --> 0:14:42.600 to that one. But I've been bugling for like every 0:14:42.640 --> 0:14:45.600 you know, every ten minutes at bugle do just do 0:14:45.720 --> 0:14:50.040 locate bugle, And this one just keeps responding. So I've 0:14:50.040 --> 0:14:51.840 been bugling for like an hour and a half now, 0:14:52.960 --> 0:14:55.160 and this one just you can tell he's like leaving 0:14:55.160 --> 0:14:57.200 his cows and like coming up halfway up the base 0:14:57.280 --> 0:14:59.960 and just I'm like, jeez, he's like moving. I think 0:15:00.080 --> 0:15:02.640 he's leaving his cows and coming up. So I knew, 0:15:03.800 --> 0:15:05.600 well I went up to the head of the drainage 0:15:05.600 --> 0:15:07.400 and seeing these wallows down there, so I went down 0:15:07.440 --> 0:15:08.760 to the wall. I was like, maybe he'll come up 0:15:08.800 --> 0:15:10.960 and get upset about this if I go into his 0:15:11.000 --> 0:15:14.480 bedroom and start bugle, and so I bugle there you 0:15:14.520 --> 0:15:18.160 can hear him responding. But then that's about the time 0:15:18.160 --> 0:15:20.160 I met up with my brother in Lawn. We were 0:15:20.160 --> 0:15:22.920 talking about He told me about his whole scoop getting 0:15:22.920 --> 0:15:25.360 close and everything. And while we're talking, I hear the 0:15:25.360 --> 0:15:27.880 bull buglin right in the wall is where I was. 0:15:27.920 --> 0:15:31.600 I'm like, he's like leaving his cows. He's he's pretty 0:15:31.600 --> 0:15:35.040 fired up. So anyway, we keep walking and we get 0:15:35.040 --> 0:15:36.960 a little bit around the base and I'm bugling again. 0:15:37.120 --> 0:15:40.000 He's responding. Now the other one. Ryan thought he spooked 0:15:40.040 --> 0:15:42.400 the other one, but he was still up there buglin 0:15:42.520 --> 0:15:44.360 right from the exact same spot. So my geez, go 0:15:44.440 --> 0:15:48.200 back there that I'm gonna go around here. We're in 0:15:48.240 --> 0:15:50.760 the circle. We're in the magic circle. Let's do this. 0:15:51.560 --> 0:15:53.960 So I just keep going around the basin on this 0:15:54.080 --> 0:15:57.560 road and I'm bugle and buglin. He's responding, and I 0:15:57.600 --> 0:16:00.000 get a little further he stops responding. I'm like, I'm 0:16:00.040 --> 0:16:03.400 and what's going on? He hasn't responded like three bugles. 0:16:03.400 --> 0:16:05.320 At that point, I'm thinking, man, do I need to 0:16:05.320 --> 0:16:07.320 go down here? I'm just kind of slowly moving along 0:16:07.320 --> 0:16:09.720 this road. What time is it now? Now it's about 0:16:10.360 --> 0:16:12.880 seven o'clock. We had started at like four thirty. Now 0:16:12.920 --> 0:16:15.200 it's about seven o'clock. I've been buggling at this guy 0:16:15.240 --> 0:16:17.520 for two and a half hours. And turns out he 0:16:17.600 --> 0:16:19.600 is about fed up and he's going to see who 0:16:19.640 --> 0:16:23.240 the hell is in his winds not blowing down to him. Um, 0:16:23.280 --> 0:16:26.320 it did when I was on that road. So anyway, yeah, 0:16:26.560 --> 0:16:28.800 it it's kind of swirled down in there. The wind 0:16:28.920 --> 0:16:30.880 was still. It was actually kind of coming up still. 0:16:30.880 --> 0:16:32.840 You know, six o'clock, it's still coming up seven it 0:16:32.880 --> 0:16:36.840 starts to want to Yeah, oh sorry, I was mixed up, 0:16:38.080 --> 0:16:43.960 so yeah, pm to seven pm then, so I'm just 0:16:44.000 --> 0:16:45.480 thinking what do I need to do that better? And 0:16:45.520 --> 0:16:47.640 so I can't believe that I can't leave, But you 0:16:47.760 --> 0:16:53.400 have expecting other guys to show because all this racket potentially, yeah, 0:16:53.480 --> 0:16:56.200 I mean I was, I potentially expected some guys to 0:16:56.200 --> 0:16:58.320 come up the road. Yeah, there's a lot of guys 0:16:58.320 --> 0:17:03.680 that going there. Um, so I'm thinking, well, he must 0:17:03.680 --> 0:17:05.320 have just went back to his cows whatever. And I'm 0:17:05.359 --> 0:17:06.920 just sitting down the road thinking about what I should 0:17:06.920 --> 0:17:09.400 do and all of a sudden, I see Tan coming through. 0:17:09.440 --> 0:17:12.480 I'm like, what, Oh my gosh, he's like sixty yards away, 0:17:12.560 --> 0:17:16.800 coming up the mountain just like this. And I and 0:17:16.920 --> 0:17:18.880 my range finder out earlier because I had that one 0:17:18.920 --> 0:17:21.359 bowl come in. Well, I put my belt strap around 0:17:21.440 --> 0:17:23.639 when I had my range finder from in my pocket. 0:17:23.720 --> 0:17:25.240 So I'm like doing one of those like, oh I 0:17:25.280 --> 0:17:27.960 did that again. I gotta get my range finder out 0:17:27.960 --> 0:17:31.880 from underneath my belts trap. Oh my gosh, she's coming in. 0:17:32.400 --> 0:17:36.359 So I'm getting nervous at this point, and I'm ranging. Okay, 0:17:36.359 --> 0:17:38.760 I get twenty thirty for you. Okay, this is close, 0:17:38.840 --> 0:17:42.080 Like wow, I love hunting the timber. This is actually doable. 0:17:42.080 --> 0:17:45.720 He could come into thirty. So he's coming up getting 0:17:45.720 --> 0:17:47.560 aero knocked. And by the time I get that aero knocked, 0:17:47.640 --> 0:17:49.640 he's at like thirty and he stops and I think 0:17:49.640 --> 0:17:52.000 he hears a little bit, and he's just sits there 0:17:52.880 --> 0:17:55.520 about twenty seconds. He's sitting there, and I'm just like 0:17:56.080 --> 0:17:57.920 I had I Usually i'm pretty calm, being a guide 0:17:57.920 --> 0:18:01.080 and everything, I'm pretty pretty calm and did but I 0:18:01.080 --> 0:18:03.960 was nervous at that point, and I started like because 0:18:04.000 --> 0:18:05.840 I had seen his rack. I'm like, this is a monster. 0:18:06.960 --> 0:18:08.359 I was just like, oh no, he's gonna win me. 0:18:08.400 --> 0:18:10.200 And I felt the wind go fright on the back 0:18:10.240 --> 0:18:13.760 of my neck. I'm like, oh no, just like hyperventilating. No, 0:18:14.440 --> 0:18:16.760 but just this is one of those situations. Usually it 0:18:16.800 --> 0:18:20.160 goes all wrong downhill. You know, something happens and they 0:18:20.200 --> 0:18:24.199 blow out. Everything went right here. It's so thankful that 0:18:24.280 --> 0:18:26.800 everything went right. So he turns and starts coming up hill. 0:18:26.840 --> 0:18:28.800 He kind of does a little number. Felt the wind 0:18:28.880 --> 0:18:32.399 on your neck and which it wasn't him, but it 0:18:32.560 --> 0:18:34.560 was it was he was. This is a steep slope, 0:18:34.600 --> 0:18:36.359 so I think it was just floating over him and 0:18:36.600 --> 0:18:40.440 to the side. So he turns and he starts going 0:18:40.480 --> 0:18:42.440 through these gaps and I have a chance to draw. 0:18:42.480 --> 0:18:45.960 I'm like, okay, there's three gaps there. Please stop there, no, hope. 0:18:46.000 --> 0:18:49.000 He doesn't stop. He's moving up stopping that one. Please no. 0:18:49.160 --> 0:18:51.800 He's like, oh my goshould I calcols, colcol No, don't 0:18:51.800 --> 0:18:53.520 do it, don't do it. He doesn't doesn't know anything. 0:18:54.320 --> 0:18:57.200 He's pissed. And there's the third gap and he stops 0:18:57.359 --> 0:19:02.119 and I'm like, okay, that's thirty I like put it 0:19:02.160 --> 0:19:03.760 on his shoulder. Then my gosh, no, I gotta do 0:19:03.800 --> 0:19:06.040 further back. I gotta do further back. Get where that 0:19:06.240 --> 0:19:08.440 long is really big, like mid body where that long? 0:19:08.600 --> 0:19:11.880 Because I always shoot high, it seems like so sure enough, 0:19:12.240 --> 0:19:16.440 shoot boom. He starts trotting off. I looked at my vine. 0:19:16.520 --> 0:19:18.440 I was like, oh, yes, it's good. Like blood starts 0:19:18.480 --> 0:19:21.320 forming right mid body, Like okay, that's a good shot. 0:19:21.400 --> 0:19:24.080 I've gotta get his lungs. He trots about forty yards, 0:19:24.440 --> 0:19:28.399 It goes over this little rise and I hear a crash, crash, crash, crash. 0:19:28.440 --> 0:19:30.560 He made it like forty yards and just like six 0:19:30.600 --> 0:19:33.520 seconds he bloom, tumbled and was done. I'm like, yeah, 0:19:33.560 --> 0:19:37.600 I hadn't, like yes, yelled out loud. You know, I 0:19:37.600 --> 0:19:39.760 couldn't do because it was like just a monster. I 0:19:39.760 --> 0:19:42.000 hadn't even come close to getting anything like that. And 0:19:43.320 --> 0:19:47.440 in public land archery so turned out to be a huge, mature, 0:19:48.400 --> 0:19:51.359 fully mature bowl. And I'm just stoked. Two pounds of 0:19:51.359 --> 0:19:54.360 meat came off of him. We get a meat processor. Yeah, 0:19:54.880 --> 0:19:57.840 just enormous, to the point where we got all three 0:19:57.880 --> 0:20:00.840 quarters off and we still couldn't like him flipped over 0:20:00.880 --> 0:20:03.120 because he's on a step hillside. We got him tied 0:20:03.160 --> 0:20:06.159 off and we couldn't like jeez, we just like one am. 0:20:06.200 --> 0:20:09.160 We've been cutting on him for four hours, couldn't quite 0:20:09.200 --> 0:20:11.960 get him over even with one all the other quarters off. 0:20:12.000 --> 0:20:18.080 Guts out, big old, big old massive bowl. All right, man, 0:20:18.640 --> 0:20:21.560 it's so awesome and I just can't believe how it happened. 0:20:21.640 --> 0:20:24.920 Bugling this guy and he comes in like that. I 0:20:24.920 --> 0:20:26.800 I haven't had an experience like that in a long time. 0:20:27.040 --> 0:20:29.760 It's probably gonna change your hunting tactics a little bit 0:20:29.880 --> 0:20:32.000 yext here. It's like, man, if you just sit back 0:20:32.080 --> 0:20:38.600 and getting the magic circle and start bugling, getting his 0:20:38.680 --> 0:20:42.520 bedroom and bugle some more. Getting fired up. Take a 0:20:42.560 --> 0:20:44.520 couple of hours, so you don't know what can happen 0:20:44.600 --> 0:20:47.439 while you're bugling. So you never call called once. We 0:20:47.520 --> 0:20:49.119 did try it in the beginning and they just wouldn't 0:20:49.160 --> 0:20:51.200 respond to it. So I go, I'm gonna stick with 0:20:51.240 --> 0:20:54.040 the bugle. He's like, yeah, yeah, yeah, he's just ladies. 0:20:54.680 --> 0:20:56.880 He had ladies down there. I'm pretty sure he's chuckling. 0:20:58.680 --> 0:21:02.359 So but yeah, we would probably tell who you are, now, Okay, 0:21:02.440 --> 0:21:04.360 I can do that. My name is Eric stake. Fred, 0:21:04.400 --> 0:21:08.680 I'm the founder of on X. Okay, I'm Zack sand Out, 0:21:08.760 --> 0:21:12.000 So I'm the marketing coordinate project coordinator at on X 0:21:13.119 --> 0:21:16.760 and you've got mat Sital product owner for on X. 0:21:18.359 --> 0:21:22.120 I do a little bit everything, so, um, I guess 0:21:22.119 --> 0:21:23.840 I kind of like think of like the customer voice, 0:21:24.080 --> 0:21:27.320 but day to day operations is a lot of marketing strategy, 0:21:27.400 --> 0:21:31.720 go to market strategy, kind of product development. So product owner, 0:21:33.040 --> 0:21:37.000 it's kind of like a term that software companies use, 0:21:37.440 --> 0:21:42.040 so overarching vision for the product. Got goah, got you? 0:21:42.840 --> 0:21:44.720 I would imply I would think that means that you 0:21:44.800 --> 0:21:47.440 see things through from beginning to end. Is that not true? 0:21:48.160 --> 0:21:52.159 Like who's the owner of this some things? Yeah? How 0:21:52.200 --> 0:21:56.439 long have all you guys been with on X starting 0:21:56.680 --> 0:22:00.000 I've been here, I've only been Yes, I'm coming up 0:22:00.040 --> 0:22:03.560 on three years, coming up on three years. I started 0:22:03.640 --> 0:22:05.480 right out of college as an intern and then just 0:22:05.560 --> 0:22:10.360 kind of way up through. Yep, that's cool, man, I'll 0:22:11.119 --> 0:22:16.960 be hinting eight years in January, which is stretching back, Yeah, 0:22:16.400 --> 0:22:19.919 the old days. What do we at like nine years now? 0:22:21.040 --> 0:22:24.199 The first launch of the product. How many years did 0:22:24.200 --> 0:22:26.240 you Well, we'll talk about that in a minute. No, 0:22:26.400 --> 0:22:27.879 tell me, no, how many years had you mess with 0:22:27.880 --> 0:22:31.359 it before it became a thing. I had been messing 0:22:31.400 --> 0:22:34.600 with that GPS product for about a year, kind of 0:22:34.600 --> 0:22:37.760 figured it out late two thousand eight. And uh, it 0:22:37.840 --> 0:22:39.639 took me about a year to come up with figuring 0:22:39.640 --> 0:22:41.840 out how to get the data onto the chip. And 0:22:41.880 --> 0:22:44.280 that was the original garment product for a garmen. So 0:22:44.400 --> 0:22:47.720 what um, okay, marshby through this, because let let me 0:22:47.800 --> 0:22:49.800 let let's step back in the time when I was 0:22:50.440 --> 0:22:53.280 When I was a boy and when I would look 0:22:53.320 --> 0:22:58.600 for I would like scour for trapping permissions, ye, muskrat 0:22:58.640 --> 0:23:03.960 spots whatever. I would go down. Um, I'd go to 0:23:04.000 --> 0:23:09.320 the township the various townships around where I lived in 0:23:09.400 --> 0:23:13.160 western Michigan, so all the townships and all the counties, 0:23:14.000 --> 0:23:16.439 and I would go down there and get their tax 0:23:16.520 --> 0:23:19.000 record books and they would let you photo copy pages 0:23:19.800 --> 0:23:22.720 for fifty cents a piece or whatever, or you could 0:23:22.720 --> 0:23:25.040 just go and you could also go and buy a 0:23:25.119 --> 0:23:30.320 township plat book. I would hand that to my father 0:23:31.160 --> 0:23:35.440 and my father would um work the phones. I would 0:23:35.480 --> 0:23:38.480 mark for him where I wanted to be, and he 0:23:38.480 --> 0:23:40.800 would get on the phone. He would look up the 0:23:40.880 --> 0:23:43.399 name and he would work the phone until he found 0:23:43.520 --> 0:23:47.240 an in right, like, oh you know, it's a guy. 0:23:47.280 --> 0:23:51.439 It turns out that's a guy from Church's cousin and 0:23:51.480 --> 0:23:55.520 he had a really good success rate. So and that 0:23:55.640 --> 0:23:59.720 was something that Yeah, that was like a like a 0:23:59.800 --> 0:24:04.440 how eye level that was like high level land information 0:24:04.760 --> 0:24:06.880 at the time. That was like the most granular sort 0:24:06.880 --> 0:24:10.880 of piece of information. It was not easy to go get, yeah, 0:24:10.960 --> 0:24:14.040 I mean you had to really go like passive people well, 0:24:14.480 --> 0:24:17.280 like like someone who's like flipping and passive and half 0:24:17.280 --> 0:24:23.040 pass about shif they're not doing that. So enter when 0:24:23.200 --> 0:24:25.240 like when did people first started having GPS as to 0:24:25.280 --> 0:24:28.640 walk around with? And that was I mean the mapping 0:24:28.680 --> 0:24:31.399 GPS has come out in the early two thousands, thousand 0:24:31.440 --> 0:24:33.359 to two thousand three where they actually could put a 0:24:33.400 --> 0:24:36.560 map on them, but mid nineties for like just remember 0:24:36.560 --> 0:24:39.520 the garments where you could just like see your location 0:24:39.640 --> 0:24:43.159 and see your little The first one we touched was 0:24:43.280 --> 0:24:46.080 mid nineties and it was my brother. He was working 0:24:46.119 --> 0:24:49.040 he was doing a federal research project and had one, 0:24:49.080 --> 0:24:50.879 but it was before they fine tune them. They were 0:24:50.880 --> 0:24:55.119 still within twenty five ft or something like that. I 0:24:55.200 --> 0:24:57.120 remember one of them is this whole thing gonna catch on? 0:24:58.080 --> 0:25:00.000 We would mess around, you know, he had like check 0:25:00.080 --> 0:25:01.800 it out and check it back in because it was 0:25:01.840 --> 0:25:05.280 federal property. But it didn't have any kind of mapping 0:25:05.320 --> 0:25:09.119 stuff over. Yeah, I remember using the ones where with 0:25:09.200 --> 0:25:12.000 the black and white screen, black and gray screen whatever, 0:25:12.040 --> 0:25:14.760 and you just like you can mark your vehicle and 0:25:14.760 --> 0:25:16.399 then you can see where you walked, and then you 0:25:16.480 --> 0:25:18.520 just walk back on. That's all you can see. There's 0:25:18.560 --> 0:25:21.440 no other data except this like gray background. Yeah, exactly, 0:25:21.600 --> 0:25:23.600 give you the arrow to point to a way point. 0:25:24.240 --> 0:25:26.520 It doesn't matter if it's through five valleys, it will 0:25:26.560 --> 0:25:29.760 point you as a crow flies directly to it. So 0:25:29.840 --> 0:25:33.760 what was like, what's the basic um my like plat 0:25:33.760 --> 0:25:36.320 book thing was just like a precursor to like that's 0:25:36.400 --> 0:25:38.720 at a time if you want to find out land 0:25:38.720 --> 0:25:41.760 ownership stuff at a detailed level, particularly want to apply 0:25:41.880 --> 0:25:45.080 to private land, that was like the way to do it. 0:25:45.880 --> 0:25:47.760 And then like but give me him me with like 0:25:47.800 --> 0:25:51.520 a rough sort of like GPS timeline, Like when based 0:25:51.520 --> 0:25:54.119 on on your guys memory, when was it the the 0:25:54.160 --> 0:25:59.720 GPSS became like you know, early adopters were using them, 0:25:59.760 --> 0:26:02.439 and how did it come to be that the what 0:26:02.520 --> 0:26:05.159 are the sort of year markers where all of a 0:26:05.200 --> 0:26:09.919 sudden you could get you know, basic map, like basic 0:26:10.040 --> 0:26:13.560 geographical features on it, and then all the other overlays. 0:26:13.600 --> 0:26:16.240 Do you remember that at all? Not so much, but 0:26:16.359 --> 0:26:19.040 I could, I kind of guess. I mean your early 0:26:19.040 --> 0:26:20.960 two thousand. I bet it's starting to catch on with 0:26:21.000 --> 0:26:23.080 early adopters with like, oh cool, at least I can 0:26:23.119 --> 0:26:25.199 mark where my truck is and I can easily go 0:26:25.240 --> 0:26:27.560 out for I can figure out my way back as 0:26:27.600 --> 0:26:29.480 long as I like mark my truck. So lots of 0:26:29.480 --> 0:26:32.120 people probably have those early gps is and like two thousand, 0:26:32.520 --> 0:26:35.480 hunters are starting to use them for that purpose. Then 0:26:35.520 --> 0:26:37.680 you get like the mapping gps is where they actually 0:26:37.680 --> 0:26:39.679 can have like a topo map on it, coming in 0:26:39.840 --> 0:26:43.320 two thousand three, two four, I'm not sure. I think 0:26:43.320 --> 0:26:45.240 Garman released a lot of their maps in two thousand 0:26:45.200 --> 0:26:53.720 and eight, yeah, but they had the hundred K topo 0:26:53.800 --> 0:26:58.520 and like two maybe, but some early adopters probably had it. 0:26:58.560 --> 0:27:01.040 But then like two thousand six, two thousand seven, I 0:27:01.080 --> 0:27:03.440 remember getting my first like d K you got a 0:27:03.440 --> 0:27:06.680 new GPS with the color screen, hundred K topo came 0:27:06.720 --> 0:27:10.760 with it nationwide and then it's like, oh cool, that's 0:27:10.760 --> 0:27:13.359 pretty sweet. I can at least use the topography to 0:27:13.480 --> 0:27:16.679 figure out where I'm at, and so I'd use it 0:27:16.680 --> 0:27:20.359 for that. And then uh, there's and then they're now 0:27:20.440 --> 0:27:23.320 they have these mapping GPS is, so then there's people 0:27:23.520 --> 0:27:27.200 making maps for them and kind of third parties making 0:27:27.240 --> 0:27:29.920 maps for the garments. And that's where I actually looked 0:27:30.000 --> 0:27:32.320 up online how to make a map for a garment 0:27:32.359 --> 0:27:36.480 GPS unit. Like why, Like what was going on? What 0:27:36.520 --> 0:27:40.280 were you wondering about? I had the man, there's so 0:27:40.280 --> 0:27:42.520 many things that so many times I've been out there 0:27:42.560 --> 0:27:44.560 where I'm using a Ford Service map or at BLM 0:27:44.560 --> 0:27:47.159 map and I don't quite know exactly where I'm at. 0:27:47.800 --> 0:27:50.560 Usually pretty good about figuring out I'm on this road 0:27:50.640 --> 0:27:52.480 or this road, but sometimes I take the wrong road 0:27:52.520 --> 0:27:54.760 and I'd waste two hours in my day, Like gosh, 0:27:54.840 --> 0:27:56.560 I just made a mistake and I went down that 0:27:56.640 --> 0:27:59.400 ridge and I should have gone down state on this ridge, 0:27:59.400 --> 0:28:01.760 and I waste two hours of my day or whatever, 0:28:02.320 --> 0:28:05.840 and it's valuable time. So I had many experiences like that, 0:28:06.000 --> 0:28:11.399 So I was I was thinking of I don't know why. 0:28:11.400 --> 0:28:16.720 I let's see late two, I had a certain experience 0:28:16.760 --> 0:28:19.160 where I was using Google Earth. There was one time 0:28:19.200 --> 0:28:21.040 I remember I was using I had like studied it 0:28:21.080 --> 0:28:23.080 all from home, Like, okay, I looked at all the 0:28:23.119 --> 0:28:25.399 air imagery using Google Earth. I'm gonna go try to 0:28:25.480 --> 0:28:28.159 hunt these elk where they're coming off private going onto public. 0:28:28.880 --> 0:28:32.359 And I went out there, had studied it all, and 0:28:32.440 --> 0:28:34.439 I went out there and I still couldn't. There's like 0:28:34.440 --> 0:28:36.240 the fans and another fans, and my gosh, I still 0:28:36.240 --> 0:28:38.560 don't know where the boundary is. Even though I've done 0:28:38.560 --> 0:28:41.080 all this research at home. I need this with me 0:28:41.200 --> 0:28:44.440 out here. I've got this garment with these maps, why 0:28:44.440 --> 0:28:48.200 don't they have like boundary information on them? So that 0:28:48.320 --> 0:28:51.920 was probably an experience in two thousand seven. So then 0:28:51.960 --> 0:28:54.400 I started googling learning a little bit more about it. 0:28:54.520 --> 0:28:57.440 And you went and typed up how to make a 0:28:59.160 --> 0:29:02.680 garment topo map? Yeah, I mean, and then there's this 0:29:02.760 --> 0:29:05.120 website that shows here's how we make these touple maps. 0:29:06.400 --> 0:29:09.520 And all they didn't do was put the public land 0:29:09.520 --> 0:29:11.280 information underneath. All I had to do is figure out 0:29:11.320 --> 0:29:14.960 how to put the public land data underneath it. So 0:29:15.000 --> 0:29:17.360 I go to work, and what were you doing for 0:29:17.400 --> 0:29:21.280 a living at that time. I graduated from mechanical engineering 0:29:21.320 --> 0:29:24.480 at Montana State in late two thousand six, and I 0:29:24.520 --> 0:29:27.120 was doing in Missoula. I had moved to Missoula, Montana, 0:29:27.200 --> 0:29:30.440 and UM was doing h v A C design heating, 0:29:30.520 --> 0:29:36.840 ventilation and plumbing design for supermarkets. There you go. So 0:29:37.760 --> 0:29:40.400 that was more inspiring for me to try to start 0:29:40.440 --> 0:29:43.200 my own company. I left you some brain space to 0:29:43.240 --> 0:29:46.720 start messing around with evenings. I was just messing around. 0:29:46.760 --> 0:29:49.600 I started a few websites and was really passionate about 0:29:49.960 --> 0:29:53.280 helping people get outdoors and saw I had a vision 0:29:53.320 --> 0:29:56.920 for just like recreation information like on Google Earth, like 0:29:57.040 --> 0:29:59.200 more widespread rather than having to get like one map 0:29:59.240 --> 0:30:03.920 here and there, just nationwide recreation information. It's messing around. 0:30:04.000 --> 0:30:06.120 There's a website called rec plan dot com that I 0:30:06.160 --> 0:30:09.040 had a long time ago, and m Miller's dot com 0:30:09.160 --> 0:30:11.960 and I started a few websites. Learned a lot about SCO. 0:30:12.280 --> 0:30:14.760 What was on the websites you started rec plan dot 0:30:14.840 --> 0:30:17.880 com like recreation Plan. Not too many people know about 0:30:17.920 --> 0:30:22.720 these but massive failures. But then were you just using 0:30:22.720 --> 0:30:24.720 your own money for this stuff? Yeah? I mean it 0:30:24.720 --> 0:30:27.840 didn't take much to ten bucks to get a website 0:30:27.880 --> 0:30:30.680 domain name and ten bucks a month. The host. What 0:30:30.680 --> 0:30:33.320 were you hoping rec plan was going to be? It 0:30:33.400 --> 0:30:36.680 was the I was like putting trailhead data and recreation 0:30:36.720 --> 0:30:39.760 site data on like Google Earth. So you were in there, 0:30:39.800 --> 0:30:43.600 you were heading in the direction you went, yeah, you 0:30:43.600 --> 0:30:47.880 weren't like, yeah, it was all about I was passionate 0:30:47.920 --> 0:30:54.000 about organizing recreation information. So then I figure out, wow, 0:30:54.040 --> 0:30:56.200 I should make maps for these Garment GPS units. You 0:30:56.200 --> 0:30:57.520 can do it. Here's the showing you how to do 0:30:57.560 --> 0:30:59.520 that right there. Okay, when when you do this in 0:30:59.640 --> 0:31:02.320 part ship with it doesn't need to be in partnership 0:31:02.360 --> 0:31:05.520 with Garment, or you're just saying like, here's a platform 0:31:05.560 --> 0:31:08.160 and you can produce a product that's usable on the platform, 0:31:08.240 --> 0:31:09.440 or does it need to be that you need to 0:31:09.600 --> 0:31:11.280 be in bed with them in some way? I hope 0:31:11.280 --> 0:31:13.920 it didn't need to be. There's making an ap to 0:31:14.000 --> 0:31:16.400 run on Android. Yea. They allowed third party mapping up 0:31:16.720 --> 0:31:21.360 for their hardware, so there was instructions on how to 0:31:21.440 --> 0:31:24.600 do that online and went in figured out how to 0:31:24.640 --> 0:31:26.880 get all the topo data from the government. They showed 0:31:26.880 --> 0:31:29.800 you how to do that, and then they just didn't 0:31:29.840 --> 0:31:31.200 have all Like I had to figure out all the 0:31:31.320 --> 0:31:33.000 where to get all the public lands data from the 0:31:33.040 --> 0:31:36.080 BLM and for a service. So I went and did that, 0:31:36.200 --> 0:31:38.000 and those were the first maps. They only had the 0:31:38.440 --> 0:31:41.800 color coded public land data underneath all that topo and 0:31:41.920 --> 0:31:45.040 roads and rivers and lakes and streams. That was the 0:31:45.120 --> 0:31:48.560 first map. Then right after I long, so what did 0:31:48.600 --> 0:31:51.400 you start with though? Just start with the whole damn state? 0:31:52.120 --> 0:31:54.800 Started with? Yeah, creating a whole state Montana, I'm in 0:31:54.840 --> 0:31:58.120 Colorado were the first products I launched. Once I figured 0:31:58.120 --> 0:32:00.200 it all out, that was like mid two thousand and 0:32:00.360 --> 0:32:02.720 then I was able to crank out how many hours 0:32:02.760 --> 0:32:07.560 did you have to do by that point that was evenings. Um, 0:32:09.480 --> 0:32:13.239 I probably had six hundred hours into it. I mean 0:32:13.280 --> 0:32:16.160 I did a lot with those other websites and messing 0:32:16.200 --> 0:32:19.959 around I made. I had a website km lers dot 0:32:20.000 --> 0:32:22.960 com and I would what was that one k m 0:32:23.160 --> 0:32:25.520 L e r s dot com. Km L files the 0:32:25.600 --> 0:32:29.360 file you create for So I create these files for 0:32:29.440 --> 0:32:31.719 people for their hunting areas. I just do small pieces 0:32:31.720 --> 0:32:36.480 of like boutique specific. Hey I want I want to 0:32:36.680 --> 0:32:39.120 load this onto my GPS. I go get this one 0:32:39.200 --> 0:32:41.280 specific hunting area for people and get the public land 0:32:41.280 --> 0:32:44.200 boundaries and send it to them to load onto their 0:32:44.240 --> 0:32:46.440 GPS and load into Google as one off. You're doing 0:32:46.480 --> 0:32:48.680 this as one off. What do you charge people for that? 0:32:50.160 --> 0:32:52.840 Pretty much nothing? I mean like twenty bucks for that 0:32:52.960 --> 0:32:57.960 type of filets. Yeah, and I'd make I just was 0:32:58.040 --> 0:32:59.720 doing some prairie dog guiding at the time. That was 0:32:59.720 --> 0:33:05.080 the two thousand nine Praye Dog Got by Day. I'd 0:33:05.160 --> 0:33:10.280 make make visi prairie dog maps on Google Earth and 0:33:10.320 --> 0:33:15.920 send them prairie dog locations. So yeah, really, so you're 0:33:15.960 --> 0:33:18.760 mapping out So that's so so mapping just random things 0:33:18.840 --> 0:33:22.000 and helping people get out to ours. So people would 0:33:22.000 --> 0:33:24.640 go onto your website in place in order. Yeah, I'd 0:33:24.680 --> 0:33:27.640 sell various things on the website, had little products through 0:33:27.720 --> 0:33:29.640 by through PayPal type things. What are the kind of 0:33:29.680 --> 0:33:34.840 products all digital products products. I would basically say custom, 0:33:34.920 --> 0:33:37.360 you'd make a product for their custom GPX file for 0:33:37.480 --> 0:33:40.959 GPS for your boundaries. And are you getting any government 0:33:41.040 --> 0:33:44.400 people or anything? Is that mostly recreate like mostly hunters? Yeah, 0:33:44.440 --> 0:33:48.640 that's mostly recreation. Then that was very few sales. I 0:33:48.680 --> 0:33:51.360 mean we're talking just like m v P type style 0:33:51.400 --> 0:33:53.640 stuff where you're proven out that you can actually sell 0:33:53.680 --> 0:33:57.440 this thing to customers, and at this time, how many 0:33:57.560 --> 0:34:01.560 other people are out messing around with putting property ownership 0:34:03.200 --> 0:34:06.360 information into GPS things. This is like a crowded field. 0:34:07.120 --> 0:34:09.040 It's not a crowded field. There's a ton of guys. 0:34:09.360 --> 0:34:11.759 I later learned that people are like in two thousand five, 0:34:11.880 --> 0:34:13.759 I was making these maps for my buddies and they 0:34:13.840 --> 0:34:15.880 told me to make a business out of it, and 0:34:15.920 --> 0:34:19.440 I never did. So I've heard those stories, but yeah, 0:34:19.480 --> 0:34:21.000 I'm sure there's a lot of people out there. Actually, 0:34:21.080 --> 0:34:24.040 government workers were making these maps probably two thousand five 0:34:24.120 --> 0:34:26.920 to two thousand nine. There. They were making these maps 0:34:28.520 --> 0:34:32.080 and you were, but nobody else was commercializing it. There's 0:34:32.120 --> 0:34:34.719 one other guy in North Dakota who was probably doing 0:34:34.760 --> 0:34:37.640 the was like so close in the exact same timeline. 0:34:37.640 --> 0:34:40.200 It's really funny. He was doing the exact same thing 0:34:40.239 --> 0:34:43.239 I was. And were you compiling all the layers? Are 0:34:43.280 --> 0:34:46.120 just putting the ownership layer on top of something. I 0:34:46.320 --> 0:34:48.440 was getting all the topo data from the government and 0:34:50.440 --> 0:34:57.040 using like us GS geographical features, roads had the water courses, 0:34:57.239 --> 0:35:00.320 and you're just laying the ownership layer a on it, 0:35:00.640 --> 0:35:04.200 ye underneath it, and where you were finding that all 0:35:04.239 --> 0:35:06.640 of that stuff was at that time, was all of 0:35:06.719 --> 0:35:09.520 that ownership information online or you needed to going and 0:35:09.680 --> 0:35:14.800 digitized like like paper files. And so that was Remember 0:35:14.840 --> 0:35:17.919 that's just the public lands at the time. So there's 0:35:18.000 --> 0:35:20.239 it's just gonna say private and this is BLM, this 0:35:20.360 --> 0:35:23.160 is for service, this is private. It was white and 0:35:23.200 --> 0:35:25.160 you know white color. You hadn't got into like the 0:35:25.280 --> 0:35:28.080 tax record materials yet, right, you were just into like 0:35:28.239 --> 0:35:31.120 go or no, go yep. That's like late two thousand nine, 0:35:31.320 --> 0:35:34.520 this binary public private, Oh no, But what you were doing, 0:35:34.840 --> 0:35:38.279 uh BLM. It was basically the concept was here's a 0:35:38.320 --> 0:35:41.160 BLM map, but it's digital, so you could see your 0:35:41.200 --> 0:35:43.480 location on your BLM map or your for service map. 0:35:43.640 --> 0:35:45.680 That was kind of the vision. If I could just 0:35:45.960 --> 0:35:50.279 see my location on this BLM map, I'd haven't made. Yeah. 0:35:50.400 --> 0:35:52.719 I'll tell the story. Their day with me and one 0:35:52.760 --> 0:35:55.680 of my old girlfriends. One time we're hiking. We thought 0:35:55.760 --> 0:35:59.640 we were hiking in Montana because we're on there, you know, 0:35:59.800 --> 0:36:03.920 like crazy, the bitter Root borders between the Idaho Panhandle. 0:36:04.719 --> 0:36:06.640 You know, it's even a famous story with a sense 0:36:06.680 --> 0:36:08.560 of people in there to map out the range divide. 0:36:08.600 --> 0:36:10.600 They got all screwed up and it's supposed that border 0:36:10.680 --> 0:36:12.520 is supposed to follow the range divide, but the years 0:36:12.600 --> 0:36:17.080 wild wildly ye, So for you know, we're up there 0:36:17.080 --> 0:36:19.120 for a few days, backpacking around. At one point we 0:36:19.200 --> 0:36:21.120 hit a lake and there's a sign hanging on the lake, 0:36:22.080 --> 0:36:24.680 like you hit the trail as a lake signs saying 0:36:24.719 --> 0:36:26.560 what lake it was? Came up? What lake it was now? 0:36:27.880 --> 0:36:29.560 And I'm like, looking at my map, I'm like, if 0:36:29.600 --> 0:36:32.239 I got I don't know, this lake must be a 0:36:32.320 --> 0:36:35.320 brand new lake and eventually find it over in Idaho. 0:36:35.960 --> 0:36:38.560 We must take it a wildly wrong turn at something 0:36:39.200 --> 0:36:44.759 because we're not even in the state. But lake, yeah, 0:36:44.840 --> 0:36:47.240 we found it. We had veered off into the wrong state, 0:36:47.440 --> 0:36:51.080 you know. So yeah, I got the going to different 0:36:51.120 --> 0:36:53.520 There's a lot of different sources. There's a nationwide public 0:36:53.640 --> 0:36:56.040 lands data set that you could get at the time, 0:36:56.719 --> 0:36:57.920 but then you can go to the end of it 0:36:58.080 --> 0:37:00.239 the state bl M offices. I found that the state 0:37:00.320 --> 0:37:03.399 BLM offices were a little more accurate than this nationwide 0:37:04.640 --> 0:37:07.960 um public lands data set, So I'd go get Montana's 0:37:08.000 --> 0:37:12.319 BLM statewide public Lands set, and that's what I used 0:37:12.360 --> 0:37:15.520 to put underneath that topo map and create the Montana 0:37:15.560 --> 0:37:17.880 product Colorado, Wyoming with the first three I launched with. 0:37:18.480 --> 0:37:20.680 So is that okay? So? So when did when did 0:37:20.760 --> 0:37:22.880 you come up with the Because when did you come 0:37:22.960 --> 0:37:25.040 up with like a company name and stuff? Does that 0:37:25.080 --> 0:37:30.160 already happen or not happened yet? Uh? Man, that probably 0:37:30.239 --> 0:37:32.759 hadn't happened. It's right as the time I'm creating this, 0:37:32.880 --> 0:37:34.440 I'm thinking, Okay, how am I going to market this? 0:37:35.600 --> 0:37:38.280 And I had learned a lot over the failed websites. 0:37:38.280 --> 0:37:42.440 I learned a lot about search engine optimization. So I'm 0:37:42.480 --> 0:37:44.480 gonna use Google to I don't have to pay anything. 0:37:44.520 --> 0:37:46.399 I'm just gonna make sure I show up when people 0:37:46.400 --> 0:37:48.759 search for hunting maps as sure as hell. Want to 0:37:48.800 --> 0:37:50.279 be the first one that shows up. If it's like 0:37:50.400 --> 0:37:53.520 Montana hunting maps or Wyoming hunting maps, I want to 0:37:53.560 --> 0:37:55.359 be there. So that's when I came up with hunting 0:37:55.440 --> 0:38:00.160 GPS maps dot com stupid simple just say what is 0:38:01.680 --> 0:38:05.880 get fancy? Like these guys like to do. Were you 0:38:05.960 --> 0:38:08.960 married at that point? I got married in two thousand seven. 0:38:09.080 --> 0:38:11.160 So was she buying into this whole thing? Oh? Man? 0:38:11.960 --> 0:38:14.600 I didn't make money for a whole year there in 0:38:14.760 --> 0:38:18.080 her well, only a year. Yeah, I was. That was 0:38:18.120 --> 0:38:21.759 two thousand eight. I guided that that year and for 0:38:22.000 --> 0:38:24.680 dogs came back to THEB. A C. Firm and they're like, yeah, 0:38:24.800 --> 0:38:27.080 you can't know. It was it was like fall guiding 0:38:27.120 --> 0:38:30.000 for Elkins. They're like, yeah, you can't really take a 0:38:30.120 --> 0:38:33.239 month off anymore like that. And then I was like, Okay, 0:38:33.280 --> 0:38:35.640 I'm gonna start my thing. I'm gonna try to figure 0:38:35.680 --> 0:38:37.879 out a way to make some money online. And that's 0:38:37.920 --> 0:38:39.400 really what it was, like. I just want to make 0:38:39.440 --> 0:38:43.000 like year online not having to do much and now 0:38:43.360 --> 0:38:51.000 here still working some went wrong, build a big old 0:38:51.040 --> 0:38:54.680 company and not still somehow word and so then yeah, 0:38:54.960 --> 0:38:58.120 so hunting, hunting, GPS, maps dot com and you come 0:38:58.200 --> 0:39:01.279 up with three products and then every more year. We 0:39:01.360 --> 0:39:05.680 know this is right at September two thousand nine and 0:39:05.800 --> 0:39:09.160 still no employees, still no employees, and you've got three states, 0:39:09.200 --> 0:39:12.160 three states, and right away in Colorado Wyoming. Why did 0:39:12.200 --> 0:39:15.840 you pick those states? I knew the opportunity there was 0:39:16.400 --> 0:39:19.160 the most and it was the most fitting product. Is 0:39:19.239 --> 0:39:21.919 it the most what you mean? You know Wyoming there's 0:39:21.920 --> 0:39:24.600 so much opportunity for people to come into Wyoming and 0:39:24.680 --> 0:39:27.480 get tags. Well, I guess compared to I guess white 0:39:27.520 --> 0:39:29.600 tail in the East, but this was I knew this 0:39:29.719 --> 0:39:33.000 was more Western type focus where you got the feeling 0:39:33.080 --> 0:39:34.759 maps in force. Here. Yeah, because at the time you're 0:39:34.800 --> 0:39:39.000 doing you're you're thinking public, you're thinking about publicly. I 0:39:39.040 --> 0:39:41.759 can see where when I'm at relative to public land 0:39:41.760 --> 0:39:43.640 boundaries nice and easier. All I gotta do is stay 0:39:43.680 --> 0:39:46.560 on this color coded piece of land and stay off 0:39:46.600 --> 0:39:49.759 the white the private. It's easy. It makes it really easy. 0:39:51.000 --> 0:39:52.319 And when you put it up for sale, you put 0:39:52.360 --> 0:39:57.680 it up for sale. Originally was it just micro SD 0:39:57.800 --> 0:40:01.640 cards or you're selling Mike Rusty cards? And then a 0:40:01.880 --> 0:40:04.560 download version where you could download it that same year. 0:40:04.840 --> 0:40:07.560 That same year, ye, it was originally. Originally I created 0:40:07.600 --> 0:40:10.040 the download version. There's instructions on how to do that. 0:40:10.600 --> 0:40:12.160 Then I had to figure out how you could actually 0:40:12.200 --> 0:40:13.719 put it on an SD card and like lock it 0:40:13.800 --> 0:40:17.040 down to that device. So that was the big when 0:40:17.080 --> 0:40:19.440 I realized, oh wow, it's stupid simple. You just get 0:40:19.480 --> 0:40:21.520 this chip. I can sell them at retail and you 0:40:21.640 --> 0:40:23.279 plug it into a garment and it works. It's like, 0:40:23.320 --> 0:40:26.719 oh wow, that can be a business. That makes it easy. 0:40:28.800 --> 0:40:30.239 So I had the Micrusty cards and then you can 0:40:30.280 --> 0:40:32.440 do the download version where you loaded into garments map 0:40:32.520 --> 0:40:37.160 source at the time or base camp base camp, and 0:40:37.280 --> 0:40:39.239 then you can download different areas. What are you used 0:40:39.239 --> 0:40:41.879 to be called for those base Camp map source. Yeah, 0:40:42.280 --> 0:40:44.799 and there wasn't such things as smartphones, so there wasn't 0:40:44.840 --> 0:40:47.000 such a thing as an ap yet, so you didn't 0:40:47.040 --> 0:40:50.239 need to think about that. Thousand nine they had iPhones first. 0:40:50.280 --> 0:40:56.320 I didn't. I didn't have but it wasn't really in 0:40:56.440 --> 0:40:58.839 the It wasn't at that time. You weren't thinking about 0:40:58.880 --> 0:41:01.160 putting it out a phone. I'm not at all had 0:41:01.239 --> 0:41:03.200 my flip phone and I didn't even think about that. 0:41:04.040 --> 0:41:05.799 I didn't even know about it, and it wasn't something 0:41:05.880 --> 0:41:07.719 that could be was the lorm in the business back then? 0:41:08.120 --> 0:41:12.200 Who else is making jeep handheld GPS garming. Lorentz was 0:41:12.280 --> 0:41:14.759 a big Magellan I remember them. They always wanted us 0:41:14.800 --> 0:41:17.719 to make products for them, but we we could see 0:41:17.760 --> 0:41:20.600 the writing on the walls as far as like, no, 0:41:20.840 --> 0:41:22.399 you guys don't have a lot of markets, so we're 0:41:22.400 --> 0:41:24.759 not going to spend much time build an app for 0:41:24.840 --> 0:41:29.920 Magellan and Magellan Lorentz. So you still like when you 0:41:29.960 --> 0:41:31.480 go and throw the product up and you're selling the 0:41:31.520 --> 0:41:35.239 three states. No employees. You put it out there, and 0:41:35.280 --> 0:41:37.320 what happened? You started selling them, start selling them a 0:41:37.360 --> 0:41:39.840 hunter Bucks. I'm taking phone calls and I'm working sixteen 0:41:39.840 --> 0:41:42.040 hours a day, Like, oh taking a phone call. Yeah, 0:41:42.719 --> 0:41:44.600 we'll make it, make a sale hunter Bucks. Like the 0:41:44.800 --> 0:41:49.240 ching this is awesome on the website. People are buying 0:41:49.280 --> 0:41:52.080 through papal on the website, it's like, oh sweet, was 0:41:52.160 --> 0:41:55.880 it wild this season? Ha? Yeah, oh yeah, I just 0:41:55.960 --> 0:41:58.120 launched it in the season and I think that first 0:41:58.120 --> 0:42:02.160 season made about sixty dollars. Well, there you go, your 0:42:02.200 --> 0:42:06.480 ten over gold. This is gonna be big. I told 0:42:06.520 --> 0:42:08.359 my wife this is this is like an idea that's 0:42:08.360 --> 0:42:10.760 going to be big. This is a million dollar idea. 0:42:11.040 --> 0:42:12.640 Did you have a lot of money into it at 0:42:12.680 --> 0:42:16.399 that point, No, like, no loans and stuff. Invest really 0:42:16.480 --> 0:42:19.160 much in marketing except free for free ways of marketing, 0:42:19.200 --> 0:42:23.160 search engine marketing. Um, she did a little with Google AdWords, 0:42:23.239 --> 0:42:26.279 but not much at the time. And your wife was like, 0:42:26.680 --> 0:42:31.400 at this point, she's like believing it. So it was 0:42:31.440 --> 0:42:34.160 it tense or not tense? No, she's supportive, but it's 0:42:34.160 --> 0:42:37.480 a little tense with I guess other family members like, 0:42:37.520 --> 0:42:39.440 when you're gonna get a real job, what are you 0:42:39.440 --> 0:42:44.239 gonna do? Like Jens supporting you basically been about a 0:42:44.360 --> 0:42:50.480 year I was gonna be a firefighter. I was don't work. 0:42:51.840 --> 0:42:54.800 I'm going to fight a prep thing, just trying to 0:42:54.840 --> 0:42:56.600 figure out what I wanted to do because it wasn't 0:42:56.640 --> 0:42:59.360 gonna be h back. It wasn't going to be h back. No. 0:43:00.080 --> 0:43:02.359 So I always feel like our families let us down. 0:43:02.680 --> 0:43:05.399 Like where the fen You never heard the story. We're like, yeah, 0:43:05.440 --> 0:43:10.080 my whole families are just going, yeah, go you got this. 0:43:11.440 --> 0:43:15.359 You know what? I I gotta counter that because I'll 0:43:15.360 --> 0:43:20.480 tell you what. Um My old man was a firm 0:43:20.520 --> 0:43:23.359 believerman was a very firm believer. He said. He used 0:43:23.360 --> 0:43:25.000 to pound it into our heads and were kids. He says, 0:43:25.000 --> 0:43:26.960 you're gonna spend one third year life work, and he's 0:43:27.000 --> 0:43:29.239 off by a fair bit, but he said, you're gonna 0:43:29.239 --> 0:43:32.040 spill one. You're just spill one third year life work, 0:43:32.120 --> 0:43:34.719 and you have to find something that you want to do. 0:43:35.840 --> 0:43:42.760 Zero pressure ever about any benchmarks of any traditional benchmarks 0:43:42.840 --> 0:43:45.480 of what success might look like in terms of fiscal 0:43:46.160 --> 0:43:50.640 or financial reward. Ever pounded that in about you have 0:43:50.880 --> 0:43:55.200 to do something you want to do. And then even 0:43:55.239 --> 0:43:58.040 when I picked something that was like seemingly impossible from 0:43:58.320 --> 0:44:00.040 where I was, because then it had never met a 0:44:00.160 --> 0:44:05.640 writer super supportive. I published like one thing in Field 0:44:05.680 --> 0:44:07.880 and Stream, and I'd walk into a bait shop, mam 0:44:07.960 --> 0:44:09.480 out man and be like, you guys know what you're 0:44:09.480 --> 0:44:15.360 talking to Yeah, early on, man, so I know that 0:44:15.600 --> 0:44:17.840 I can't say that I ever like you know, and 0:44:17.960 --> 0:44:21.920 definitely never got any heat for my wife, right, you 0:44:22.040 --> 0:44:26.200 need to be nice. Yeah, I'm glad you're proving me wrong. 0:44:27.160 --> 0:44:29.000 Have you had people? Have you had people beating you 0:44:29.040 --> 0:44:32.040 down when you were out guiding, when people calling you up, 0:44:32.040 --> 0:44:35.359 being like that's not a real job. Yeah, you're hearing 0:44:35.360 --> 0:44:41.520 it from your pop um. But now I was pretty supportive. 0:44:41.600 --> 0:44:45.759 But think we can go down rabbit hole here. But 0:44:45.800 --> 0:44:48.920 I think it's because guiding was better than where I 0:44:49.000 --> 0:44:52.560 had been, And so he was like, all right, in 0:44:52.600 --> 0:44:55.960 the right direction, you know. But no, I remember stopping 0:44:56.360 --> 0:44:59.239 My brother and I had a very similar experience where 0:44:59.280 --> 0:45:02.120 we were driving from Michigan. We always stopped at my 0:45:02.400 --> 0:45:06.440 aunt uncles in Iowa, and uh, just stop overnight, you know, 0:45:06.600 --> 0:45:09.319 have dinner and keep driving the next day and both 0:45:09.360 --> 0:45:11.200 of us had like the talk from our uncle. It 0:45:11.320 --> 0:45:14.000 was just like from an uncle, what the hell is 0:45:14.040 --> 0:45:18.080 he care? Sounds like that's fun, But where are you 0:45:18.120 --> 0:45:21.600 gonna start, like, you know, being a member of your 0:45:21.680 --> 0:45:26.800 community and you know from an uncle. Yeah, that's a meddling. 0:45:26.920 --> 0:45:32.200 That's a meddling. Own pretty old school conservative, you know. Yeah, 0:45:34.080 --> 0:45:37.319 is that is that partisan? Being a meddler? About having 0:45:37.320 --> 0:45:44.200 a real job, that's not partisan. It doesn't matter. Um, 0:45:45.719 --> 0:45:47.840 you're bringing that up because we're having a conversation the 0:45:47.840 --> 0:45:50.280 other day about what was it that we were just starting, 0:45:50.400 --> 0:45:52.799 Like how some things become part of the Yeah, like why, 0:45:53.000 --> 0:45:57.200 Like dietary restrictions are restrictions that right? Like yeah, gluten 0:45:57.239 --> 0:45:59.640 intolerance tends to strike people on the left side of 0:45:59.640 --> 0:46:03.719 the spectrum. It's like a weird it's like a partisan disease. Um, 0:46:04.000 --> 0:46:09.239 we've talked about that in the past. So no pressure. No, 0:46:09.320 --> 0:46:11.800 one's like when you're gonna put your life together and 0:46:11.920 --> 0:46:13.680 you're like, oh, I have a feeling that there's a 0:46:13.760 --> 0:46:17.360 business to be made and doing this. No, he is 0:46:17.440 --> 0:46:22.120 getting pressure from that, but not from your from your family, 0:46:22.160 --> 0:46:25.759 your immediate fam It's coming from your in laws. Wife 0:46:25.840 --> 0:46:28.239 was a little. That'd be hard. That'd be hard to 0:46:28.320 --> 0:46:31.560 deal with. The in laws are hitting you through your wife, 0:46:31.600 --> 0:46:36.560 are hitting your direct? That's direct. Yeah. Was it like 0:46:37.719 --> 0:46:41.279 it was barbed No? No, but it was present. What 0:46:41.320 --> 0:46:44.520 are you thinking about? What are you gonna do when 0:46:44.520 --> 0:46:45.680 you get it? I don't know if it's when you 0:46:45.719 --> 0:46:47.359 get Right now, I'm taking a call because I got 0:46:47.400 --> 0:46:51.960 a feeling this is a hundred bucks before that. But yeah, thankfully, No, 0:46:52.120 --> 0:46:54.080 my wife was really supportive and she always has been. 0:46:54.160 --> 0:46:56.640 So that's part of part of the success. I'll stick 0:46:56.680 --> 0:47:01.759 with her now. So for season you're blown away. You 0:47:01.840 --> 0:47:04.480 sell sixty bucks for those awesome take it down the 0:47:04.520 --> 0:47:08.359 wholesale sports shields and Billings Montana. Personally, yeah, like, hey 0:47:08.480 --> 0:47:12.840 check this out, man. You know Attle Package. Hey, you 0:47:12.880 --> 0:47:14.880 should have these brochures here and you could sell some 0:47:14.960 --> 0:47:17.960 more garments if you just sell it with this chip. 0:47:18.520 --> 0:47:20.880 Hunters love it and the guys like the hunting. Those 0:47:20.920 --> 0:47:24.120 guys got it, like oh yeah, and you're doing this personally, 0:47:25.040 --> 0:47:28.640 travel around, I like all this American elbow Greek ship. 0:47:29.120 --> 0:47:31.080 Let go to the retail stores and talk to those 0:47:31.120 --> 0:47:34.360 guys and just walk in, go to the counter. What 0:47:34.440 --> 0:47:36.320 do you guys think of this had it in like 0:47:36.520 --> 0:47:39.040 some really just all it was a little clamshell case 0:47:39.760 --> 0:47:41.919 and I printed out on my printer and cut out 0:47:42.000 --> 0:47:48.160 the logo hunting GPS maps like stick. It was scotch tape. 0:47:48.200 --> 0:47:50.040 We still have some of the original I would sell. 0:47:50.160 --> 0:47:51.600 I'd sell them the guys like that. It would be 0:47:51.680 --> 0:47:53.600 this little cutout. So how many would a sporting good 0:47:53.600 --> 0:47:58.560 store take? UM? So they did say they'd take you know, 0:47:58.719 --> 0:48:02.960 six to start, take six, like sweet, and you're doing 0:48:03.000 --> 0:48:05.920 like traditional I don't even what what is traditional, like retail, 0:48:06.160 --> 0:48:09.680 wholesale whatever, Marco. Yeah, yeah, I did, like thirty points, 0:48:09.719 --> 0:48:11.719 just kind of follow what's normal at the time. I 0:48:11.760 --> 0:48:13.480 was selling them for a hundred and twenty when when 0:48:13.480 --> 0:48:17.960 I started it was chip. So you start out by 0:48:18.040 --> 0:48:20.600 just going to UM, but you're not getting national accounts. 0:48:20.680 --> 0:48:23.680 You're going to sell to a specific zoo Montana, Like, hey, 0:48:23.840 --> 0:48:25.760 what do you guys think. They're like, oh, this is awesome, 0:48:26.360 --> 0:48:28.759 I'll take six. Yeah, take six and see how it 0:48:28.800 --> 0:48:30.640 works and they pay you out of the cash register, 0:48:30.760 --> 0:48:32.280 right Yeah. But then they have some of the stores 0:48:32.320 --> 0:48:35.480 have the ability to get local goods, so they could 0:48:35.520 --> 0:48:37.200 just like, oh yeah, I read a little invoice and 0:48:38.560 --> 0:48:41.800 and pay you it's more of a check but not 0:48:41.920 --> 0:48:44.920 other cash register. But then went to shields and billings 0:48:45.320 --> 0:48:47.920 and the guys like didn't you just stop by two 0:48:47.920 --> 0:48:51.600 weeks ago? Like what are you talking about? The guy 0:48:51.640 --> 0:48:54.719 from North Dakota had come over and just two weeks 0:48:54.760 --> 0:48:57.880 before I went over there like September two nine. Have 0:48:58.000 --> 0:48:59.680 you ever gonna have a cup of coffee with that guy? 0:49:00.000 --> 0:49:01.880 I've talked to him on the phone. What's his tape? 0:49:04.920 --> 0:49:08.840 Nature of the conversation? Um, that was a couple of 0:49:08.920 --> 0:49:13.800 years in. It's finally like, hey, just hey, what do 0:49:13.840 --> 0:49:15.800 you think about working together a little bit more? And 0:49:16.840 --> 0:49:19.319 he's like, oh, this is just a cash cash cow 0:49:19.440 --> 0:49:22.000 for me. I'm loving it. He was saying it was 0:49:22.000 --> 0:49:24.839 a cash He's got a cash cow. He's in his house, 0:49:24.920 --> 0:49:27.080 working from his house, and his families helping him out. 0:49:28.320 --> 0:49:30.160 So yeah, he was having a good time and you 0:49:30.239 --> 0:49:34.480 were thinking of collaborating and he said no interest. Did 0:49:34.520 --> 0:49:37.520 he stay in the bis? Yeah, he's still in the BISS. 0:49:38.200 --> 0:49:40.839 I haven't heard much about him for a while, but yeah, 0:49:41.560 --> 0:49:45.000 he called him to say, hey, man, let's yeah, see 0:49:45.040 --> 0:49:48.080 if we get like Wilburn Nor right point where We're thinking, well, 0:49:48.120 --> 0:49:52.080 should we just he's doing some cool stuff, let's just 0:49:52.200 --> 0:49:54.239 join up or see if we can buy him out. 0:49:55.120 --> 0:49:57.320 I have him joined our team, see if he was 0:49:57.320 --> 0:49:59.920 interested in actually joining like legit coming over to his 0:50:00.000 --> 0:50:02.040 will and being part of our team. And was he 0:50:02.320 --> 0:50:04.400 he was fine, Yeah, he was getting North Dakota is 0:50:04.480 --> 0:50:06.680 happy with He wasn't gonna move, So I was like, 0:50:06.920 --> 0:50:08.279 I don't know if we can do it like long 0:50:08.360 --> 0:50:14.320 distance anyway. That was just an interesting anecdote and exact 0:50:14.360 --> 0:50:16.080 same time. So I mean, no, I wasn't here, but 0:50:16.280 --> 0:50:18.239 here checked this out and the shields guy ended up 0:50:18.320 --> 0:50:22.399 buying some from Mellen got it in there, and that's 0:50:22.400 --> 0:50:24.160 a great way to That's how a lot of the 0:50:24.160 --> 0:50:27.279 sales started. It's just word of mouth. People come into 0:50:27.320 --> 0:50:30.719 retail him handed out a brochure. So what was the 0:50:30.760 --> 0:50:32.279 first time he had to go get a what was 0:50:32.320 --> 0:50:37.920 the first employee went hard Um. That was probably two thousand. 0:50:38.800 --> 0:50:41.960 That was July, right before the other season, right before 0:50:42.000 --> 0:50:45.160 the next fall season. Had a friend named Rob Hart 0:50:45.200 --> 0:50:49.320 who what's uh kind of in and out of like 0:50:49.560 --> 0:50:52.360 his PhD I believe at the crist School. What was 0:50:52.360 --> 0:50:57.200 he doing a PhD in chemistry, chemistry. That was you 0:50:57.239 --> 0:50:59.920 were buddies. Then Rob Hyres Matt just a couple of 0:51:00.040 --> 0:51:02.560 months later. That was the beginning of you hired Rob 0:51:03.600 --> 0:51:08.800 to do what just operations and help with phone calls, 0:51:09.160 --> 0:51:14.680 customer service, basic business development, sales operations, and he bailed. 0:51:14.719 --> 0:51:16.520 I was going to focus on the product. He bailed 0:51:16.520 --> 0:51:20.040 on his PhD plans he did. He was a little 0:51:20.080 --> 0:51:23.160 bit there's something going on there and decided yeah, I'll 0:51:23.239 --> 0:51:26.600 join you, and he hired you, and then Eric did 0:51:26.680 --> 0:51:32.359 yeah for what So you're employee three. Yeah, So at 0:51:32.440 --> 0:51:36.680 that time everything just described. We were pretty much all 0:51:36.760 --> 0:51:39.160 doing full time. So we were on the phone. I 0:51:39.239 --> 0:51:42.279 spent the first year on the phone probably like ten 0:51:42.360 --> 0:51:46.600 to twelve customer service and traveling trade shows. I mean 0:51:47.680 --> 0:51:51.399 we started expanding, driving around the country, stopping at every 0:51:51.440 --> 0:51:55.840 sporting good store, just called walking in, giving him a 0:51:55.920 --> 0:52:01.480 product demo, building tutorials, building the website. So you're employee 0:52:01.640 --> 0:52:05.960 number three, yep, employee number three. Yeah, and you came in. 0:52:06.080 --> 0:52:08.560 It wasn't like you guys were all like, your job 0:52:08.680 --> 0:52:11.120 is this, and my job's at you're all doing all 0:52:11.239 --> 0:52:14.600 hands on deck. Yeah, at that time, it was pretty 0:52:14.680 --> 0:52:17.279 much all hands on deck, and I spent a lot 0:52:17.320 --> 0:52:19.880 of time in the first year on the phone, just 0:52:19.960 --> 0:52:21.840 a lot of customer support. So people being like, I 0:52:21.920 --> 0:52:24.040 bought this thing and it doesn't work. Yeah, I mean 0:52:24.560 --> 0:52:27.400 I can't get it download. The download product was a 0:52:27.560 --> 0:52:33.480 chore um getting people's anti virus software to accept download. Uh. 0:52:33.840 --> 0:52:35.920 People didn't know how to download a file to their 0:52:35.960 --> 0:52:39.719 computer in two thousand eleven. Uh. They didn't know when 0:52:39.760 --> 0:52:42.319 they saved it, what folder it went to. They didn't 0:52:42.360 --> 0:52:47.399 know how to do every step. I remember, you think 0:52:47.480 --> 0:52:49.879 we've been doing this since we were kids, But it wasn't. 0:52:49.880 --> 0:52:52.800 It was only it wasn't that I remember pulling. I 0:52:52.840 --> 0:52:58.080 remember being so angry. Yeah, and just down the old 0:52:58.200 --> 0:53:01.879 just messing around on whatever the the pre base camp. Yeah, 0:53:02.560 --> 0:53:04.200 and how do I unlock it? Because you know, we 0:53:04.320 --> 0:53:08.920 wanted to capacity of your device, get something and spend 0:53:08.920 --> 0:53:13.279 all this time and then fill your unit up. Well, 0:53:13.320 --> 0:53:15.239 I want to do another thing, man, but I don't 0:53:15.280 --> 0:53:17.440 want to have to go through that all again. So 0:53:17.520 --> 0:53:19.080 we were on the phone all day. So I was like, Okay, 0:53:19.080 --> 0:53:23.160 I'm gonna take screenshots of each step right out written instructions. 0:53:23.840 --> 0:53:26.040 Then we had those like written tutorials you could like 0:53:26.080 --> 0:53:28.759 follow step by step, and then we'd be like with 0:53:28.920 --> 0:53:30.920 the purchase, you know, they would get sent the email 0:53:31.000 --> 0:53:33.120 with those instructions, they'd call it. We'd be like, did 0:53:33.200 --> 0:53:38.440 you read the instructions? They're like no, walcome through it. 0:53:38.840 --> 0:53:40.320 And then we got to like I was like, okay, 0:53:41.000 --> 0:53:43.600 written's okay, but I'm gonna make a video, so they like, 0:53:43.719 --> 0:53:46.360 do a video. Some people want to watch a video version, 0:53:46.480 --> 0:53:50.880 but it's just we were trying to do what we 0:53:50.920 --> 0:53:54.000 thought was best and help the customers really was our focus. 0:53:54.160 --> 0:53:56.200 Everybody the feedback was so great. We were just trying 0:53:56.239 --> 0:53:58.360 to find ways to make it easier for them to 0:53:58.400 --> 0:54:01.120 get the maps on their phone, and they were just 0:54:01.320 --> 0:54:05.440 spreading the word. He just kind of ads so yeah, right, 0:54:05.560 --> 0:54:08.560 I mean right away people are like, hey, what about Utah? 0:54:08.680 --> 0:54:13.560 What about Oregon? You guys in Idaho. Early by early 0:54:13.640 --> 0:54:15.960 two thousand ten, I had like pretty much all the 0:54:16.000 --> 0:54:18.200 western states done. I was just cranking them out. But 0:54:18.239 --> 0:54:25.879 we didn't hit Alaska for quite a while, right big file. Yeah, 0:54:25.920 --> 0:54:29.200 people weren't really asking too much about Alaska. Steward just 0:54:29.280 --> 0:54:32.040 kind of follow the demand, just kind of listen to 0:54:32.080 --> 0:54:34.840 what they're asking for, and you knew the eleven Western 0:54:34.920 --> 0:54:37.640 states we're going to be the big ones with they 0:54:37.680 --> 0:54:42.080 all the public land, so crank those out. At what 0:54:42.160 --> 0:54:44.240 point did you start getting like what point where national 0:54:44.400 --> 0:54:47.600 chains starting to buy this stuff? Um? Right in two 0:54:47.680 --> 0:54:50.480 thousand ten, we found I met a guy at a 0:54:50.520 --> 0:54:52.279 trade show early to the two thousand ten who had 0:54:52.280 --> 0:54:56.040 a connection with wholesale sports or now sportsmen to sports 0:54:56.040 --> 0:54:58.480 and warehouse and kind of went Sportsman's wholesale back to 0:54:58.520 --> 0:55:01.279 Sportsman's you know, so it was wholesale at the time, 0:55:01.360 --> 0:55:04.719 and um, he got me connected up there and we 0:55:04.800 --> 0:55:07.440 got him in retail and mid two thousand ten and 0:55:07.480 --> 0:55:11.560 the wholesale sports, Yeah, it's pretty quick. They had good 0:55:11.600 --> 0:55:13.520 feedback from their store and Missoula and some of the 0:55:13.560 --> 0:55:17.040 other stores that were able to get them locally, and um, 0:55:17.600 --> 0:55:20.520 so yeah, they were all about it. We got pamphlets 0:55:20.520 --> 0:55:23.520 and Cabela's all over the West and they're recommending it 0:55:23.640 --> 0:55:26.640 and we're just trying to keep up and are at 0:55:26.719 --> 0:55:30.000 this point are other people I know your body in 0:55:30.080 --> 0:55:34.440 North Dakota. What is it like, Like, what is the 0:55:34.640 --> 0:55:38.359 story of becoming sort of the dominant, Like, like, how 0:55:38.440 --> 0:55:39.920 did it come to be that you had like the 0:55:40.080 --> 0:55:43.960 dominant brand associated with the product, because I mean I 0:55:44.040 --> 0:55:48.840 had is it getting more crowded? Less crowded as in 0:55:48.920 --> 0:55:52.040 these ye know, it's just like surrounding yourself with really 0:55:52.040 --> 0:55:55.200 smart people like no, no, no, I'm not saying like 0:55:55.640 --> 0:55:57.320 like like how did how did you wind up? I 0:55:57.320 --> 0:55:58.560 don't know if you want to use the word wind 0:55:58.600 --> 0:56:03.840 but but what is going on at the time? Are 0:56:03.880 --> 0:56:07.560 there like competitors popping up and dropping off NonStop? We're 0:56:07.600 --> 0:56:12.360 dominating the search results for one hunting maps. So it 0:56:12.440 --> 0:56:17.080 wasn't liked, wasn't becoming crowded. No, it wasn't at all. 0:56:17.560 --> 0:56:21.000 And we're the ones getting into these retail stores nationwide 0:56:21.320 --> 0:56:24.920 with two thousand twelve, I think we got calls. So 0:56:25.120 --> 0:56:26.800 we made the retail play and then we did the 0:56:26.800 --> 0:56:29.239 search engine marketing, which those are the two plays that 0:56:29.440 --> 0:56:32.919 helped us dominate getting into retail and dominate the search 0:56:32.960 --> 0:56:35.480 engine marketing. So no one's going to catch you there. Yeah. 0:56:35.480 --> 0:56:38.920 We really attacked the the digital marketing side of it too, 0:56:39.000 --> 0:56:41.480 you know, building our email list and building up the 0:56:41.520 --> 0:56:48.680 website for SEO and you know, having the customer newsletter, map, updates, emails, um, 0:56:49.200 --> 0:56:51.560 all of that stuff to tutorials. So we kind of 0:56:51.600 --> 0:56:57.279 attacked the brand side too and really reinvested, reinvested, I 0:56:57.320 --> 0:57:00.680 would say, most of the money back into the company. 0:57:00.920 --> 0:57:05.480 Two thousand twelve. That marketing really starts. Matt and Rob 0:57:05.760 --> 0:57:08.520 leading the marketing side, and I'm more on product, working 0:57:08.560 --> 0:57:10.080 with the g I S team to get all the data. 0:57:10.320 --> 0:57:13.439 So we had Holly at that point, right after hiring Matt, 0:57:13.480 --> 0:57:16.720 we had Holly who's still with us. UM. She's the 0:57:16.840 --> 0:57:18.919 g I S Manager, So she's leading the Jazz team 0:57:18.920 --> 0:57:23.000 getting all this data and compiling it and making landownership accurate. 0:57:23.320 --> 0:57:27.160 So expanding into other states, yeah, those next question is what, um, 0:57:27.440 --> 0:57:30.320 what were the paths towards expanding the product all around 0:57:30.360 --> 0:57:33.280 the country, And what was the path towards getting out 0:57:33.320 --> 0:57:36.280 of just public private but getting into like who owns what? Yeah, 0:57:36.440 --> 0:57:40.320 right away in two thousand late two thousand nine, right 0:57:40.360 --> 0:57:43.720 after I launched the product, then I see this Montana cadastral, Like, 0:57:43.840 --> 0:57:46.720 holy go, just holy cow, this is awesome. They got 0:57:46.880 --> 0:57:50.600 Montana had the whole statewide data set digitally and you 0:57:50.680 --> 0:57:54.040 just download it all the landownership data. So I go, oh, dude, 0:57:54.080 --> 0:57:57.440 just add that underneath. November November two thousand nine, I 0:57:57.560 --> 0:58:01.200 had downloaded the Montana and figured out way to shove 0:58:01.280 --> 0:58:03.280 that under as a layer as well, so you got 0:58:03.480 --> 0:58:06.440 private lands and public lands. But there you get into 0:58:06.480 --> 0:58:09.360 the thing where you're dealing with something that's change is constantly. 0:58:10.240 --> 0:58:13.160 Because at first, like your initial products like it's twenty 0:58:13.240 --> 0:58:15.240 years from now that ship is gonna be like basically 0:58:15.400 --> 0:58:20.560 right forrest there was land tends to State Forests land. 0:58:20.600 --> 0:58:22.440 I was thinking, hey, this is cool. We can with 0:58:22.560 --> 0:58:24.320 this type of product instead of like a paper map, 0:58:24.400 --> 0:58:26.640 we can actually update this like every year everybody's gonna 0:58:26.680 --> 0:58:29.240 want to update the hunting district. We had hunting district boundaries, 0:58:29.240 --> 0:58:30.840 and there we started having all the walk ins, like 0:58:30.880 --> 0:58:33.080 we need to update this every year. So we were 0:58:33.120 --> 0:58:35.520 in that mentality of like, this is cool because you 0:58:35.720 --> 0:58:37.880 you saw it as something that was gonna need gonna 0:58:37.880 --> 0:58:40.720 be updated every year, especially the land ownership data. As 0:58:40.720 --> 0:58:42.240 soon as I saw that and it's like, oh sweet, 0:58:42.240 --> 0:58:44.720 I'll download it once a year and right before hunting season, 0:58:44.800 --> 0:58:48.040 well update it. What was the first point in time 0:58:48.120 --> 0:58:50.080 that someone came in, like one of the big players, 0:58:50.120 --> 0:58:51.840 one of the big you know, g I s or 0:58:51.880 --> 0:58:54.640 GPS players or whatever. I mean you had to started 0:58:54.640 --> 0:58:57.760 getting people coming and trying to buy the company. Yeah. Man, 0:58:57.880 --> 0:59:01.320 that was even late two thousand and leve Oven Trimble 0:59:01.360 --> 0:59:07.240 Outdoors came by and made an offer, so they had 0:59:07.280 --> 0:59:12.520 the Cabella. They were napps app space back then. Yeah, yeah, 0:59:12.680 --> 0:59:16.040 Trimble Outdoors, like two thousand eleven that was t r 0:59:16.160 --> 0:59:19.000 E M b l E t r R I M. 0:59:19.880 --> 0:59:25.120 Trimble was that they had a great app there a 0:59:25.160 --> 0:59:27.840 little before the times. Like it's almost like Hunters hadn't 0:59:27.840 --> 0:59:31.160 adopted smartphones at the time. They did a great, great 0:59:31.160 --> 0:59:34.280 app out there and just wrong timing. I don't know, yeah, 0:59:34.680 --> 0:59:37.680 a little too early. Yeah, So when someone wanted like 0:59:38.040 --> 0:59:41.480 what was your when someone wanted to come by, like 0:59:41.600 --> 0:59:44.600 they come and make an offer on the company, were 0:59:44.640 --> 0:59:46.880 they saying like and you're going to come to or 0:59:46.920 --> 0:59:49.680 were they just want Yeah it was and it wasn't 0:59:49.760 --> 0:59:53.320 you sign a two year employment agreement type thing and 0:59:53.440 --> 0:59:58.160 you were you considering it? Uh? Yeah? But then it 0:59:58.280 --> 1:00:00.640 was like wait, all that for that money. I'm seeing 1:00:00.640 --> 1:00:02.760 how much we're growing, Like we'll be making that in 1:00:02.880 --> 1:00:05.959 two years, We'll be making that money, So why would 1:00:05.960 --> 1:00:08.920 I do that right now? What was the what was 1:00:09.040 --> 1:00:15.440 like the early growth like in percentages. It was crazy. 1:00:16.640 --> 1:00:22.000 It has like doubling and tripling. It's like quadrupling tripling. 1:00:22.960 --> 1:00:25.160 Then it just goes down to like doubling every year 1:00:25.400 --> 1:00:29.680 after about three years. I'd say, but yeah, we're talking 1:00:29.760 --> 1:00:32.920 quadrupling doubling in the first three years, and then it 1:00:33.000 --> 1:00:36.640 gets to doubling as you sign those national accounts Cabellas 1:00:36.640 --> 1:00:38.960 and Sportsmen, so you get that big jump the next year, 1:00:38.960 --> 1:00:42.440 and then then you just keep getting more growth, but 1:00:42.520 --> 1:00:45.320 not that big four x growth. So there's like so 1:00:45.400 --> 1:00:48.480 many sporting and stores. I was just thinking of the 1:00:48.800 --> 1:00:53.440 land ownership datas talk about Montana. Montana has the state 1:00:53.520 --> 1:00:56.280 wide cadastral data sets actually made it easy, sweet down 1:00:56.280 --> 1:00:58.840 a little, the whole stated standardized. Then I'm like, okay, 1:00:58.960 --> 1:01:01.400 this is awesome. Got the PLAT data. You're basically putting 1:01:01.400 --> 1:01:05.439 your PLAT books statewide into the product. Super sweet. Let's 1:01:05.480 --> 1:01:07.440 go do that elsewhere. And I started looking around and 1:01:08.120 --> 1:01:10.720 other states you can only go county by county, and 1:01:10.840 --> 1:01:13.600 sometimes they're charging like ten thousand dollars to get their 1:01:13.840 --> 1:01:17.560 PLAT data to get that county. So it's like, okay, 1:01:17.600 --> 1:01:21.880 who's charging that county? County is charging thousands and thousands, 1:01:21.920 --> 1:01:25.800 five thousand, ten thousands to get the data for what purpose? 1:01:26.080 --> 1:01:30.520 How's it not public data? It's it's public, but for 1:01:31.320 --> 1:01:35.280 commercial Don't they knew it was valuable? I think oil 1:01:35.320 --> 1:01:38.200 and gas companies at the time, we're trying it to 1:01:38.240 --> 1:01:40.800 go knock on doors. But there's other insurance companies that 1:01:41.080 --> 1:01:44.240 buy it, so there's already a marketable price set. Yeah, 1:01:44.800 --> 1:01:46.600 they knew it was valuable, and they figured they'd make 1:01:46.640 --> 1:01:48.240 some money on it. I guess, I don't know, somewhere 1:01:48.280 --> 1:01:50.919 free somewhere a thousand bucks on or ten thousand bucks? 1:01:52.560 --> 1:01:54.400 Were you going and paying the ones that were ten grand? 1:01:54.440 --> 1:01:56.240 Because you had to do it? We wouldn't do ten grand, 1:01:56.320 --> 1:01:59.760 but do we do a thousand? We do? Go to Washington. 1:02:00.520 --> 1:02:02.560 Is this it's got what eighty three counties or something? 1:02:02.920 --> 1:02:07.640 Fifty six counties? Yeah, a lot of them. Yeah, that's 1:02:07.640 --> 1:02:10.880 pretty typical. So five or six years ago, you know, 1:02:10.920 --> 1:02:12.200 we get a lot of feedback. Why don't you have 1:02:12.280 --> 1:02:15.720 my county? A lot of it was well, at that time, 1:02:15.760 --> 1:02:18.120 we couldn't afford it. Um. We had to prove out, 1:02:18.280 --> 1:02:20.360 you know, could we sell enough memberships in that state 1:02:20.440 --> 1:02:23.400 to reinvest the money to buy that last county or 1:02:23.440 --> 1:02:28.080 two that costs or some of the counties just don't 1:02:28.080 --> 1:02:30.640 even have it available. And that's still still the case 1:02:30.720 --> 1:02:33.120 right now. If they're more rural counties, they just still 1:02:33.200 --> 1:02:35.600 have Here, we got these plat books, but we don't 1:02:35.640 --> 1:02:37.880 have it digitized. So did you have to get into 1:02:37.920 --> 1:02:40.880 the process of digitizing some of this stuff. We never did. 1:02:41.240 --> 1:02:44.360 We just we saw the we would just expand other 1:02:44.440 --> 1:02:47.560 states rather than spend time digitizing a county that wasn't 1:02:47.640 --> 1:02:50.760 digitized already. So what's so, so let's say them in 1:02:50.840 --> 1:02:55.080 Colorado there's might be holes in it. Yeah, there's I 1:02:55.120 --> 1:02:57.480 don't know. Colorado probably still has one or two counties 1:02:57.560 --> 1:03:00.680 that maybe in eastern Colorado, southeast core owner. There's a 1:03:00.720 --> 1:03:04.360 couple of counties there, and I go to look and 1:03:04.440 --> 1:03:07.160 I might not find a landowner, the landowner names. You 1:03:07.280 --> 1:03:09.920 might have parcel boundaries or you might not have You 1:03:10.040 --> 1:03:13.960 just have public private, just as private in public camp 1:03:14.640 --> 1:03:16.919 And when people see that, are they pissed they didn't 1:03:16.920 --> 1:03:19.760 get what they paid for? Well, we try to make 1:03:19.800 --> 1:03:22.200 it clear, like here's our coverage map. You should know 1:03:22.280 --> 1:03:24.640 what you're getting before you buy it. I got you. 1:03:25.960 --> 1:03:28.960 But yeah, some people say, hey, you don't have my county, Like, oh, well, 1:03:29.000 --> 1:03:33.120 we'll work on it a time. I don't really care 1:03:33.200 --> 1:03:37.680 who owns it if like the personal no, you know, right, 1:03:37.800 --> 1:03:40.360 I just want to know like the same things, but 1:03:40.840 --> 1:03:42.280 like what you want to know. Back in the day, 1:03:42.320 --> 1:03:44.760 it's like am I cool or am I not? Yeah? 1:03:45.080 --> 1:03:47.560 I was on Yanni's property there day looking at his property. 1:03:47.880 --> 1:03:50.640 His name's up there. Get your name all updated. My 1:03:50.760 --> 1:03:53.480 wife's passed for some reason, her name didn't come there. 1:03:53.960 --> 1:03:59.680 We all this together. Oh yeah, they have these primary owners, 1:03:59.680 --> 1:04:01.560 second airy owner and all these fields that we got 1:04:01.680 --> 1:04:04.040 to try to standardize. And the GIS team does all 1:04:04.120 --> 1:04:06.160 that and makes it all look good, which is you 1:04:06.200 --> 1:04:09.520 wouldn't think about it. But county to county it's different, 1:04:09.560 --> 1:04:13.080 and you've got to like standardize the attributes and it's 1:04:13.120 --> 1:04:17.600 pretty cool stuff that they really should overres. So so 1:04:18.560 --> 1:04:21.400 how full Now you've you've got all the states? Have 1:04:21.480 --> 1:04:24.520 you hit one for? Like Hawaii is a hot seller? 1:04:25.480 --> 1:04:28.800 Not a hot seller, But what's the hottest selling state 1:04:28.880 --> 1:04:32.360 and what's the shittiest selling state? Matt knows all that 1:04:34.400 --> 1:04:40.400 Rhode Island they're not buying a lot because roll down, 1:04:40.400 --> 1:04:43.280 they don't care who owns it, not buying a lot um, 1:04:43.800 --> 1:04:48.080 who's hot? Colorado gonna be hot or not hot? Top five? Yeah, Montana, 1:04:48.560 --> 1:04:54.680 really Colorado, Wisconsin, Pennsylvania, Pennsylvania. Well there, you're just talking 1:04:54.800 --> 1:04:59.640 hunter numbers. Minnesota, Yeah, Minnesota, Pennsylvania. There, it's just there. 1:05:00.280 --> 1:05:04.560 You just got this. New York is really strong, Washington 1:05:04.680 --> 1:05:07.600 is pretty good. It's like top ten, it's five and 1:05:07.680 --> 1:05:12.120 five to the kind of Midwest East Versts Western hunting. Yeah. Yeah. 1:05:13.480 --> 1:05:17.840 And then uh so you filled out the whole fill 1:05:17.880 --> 1:05:23.560 out the whole country, yep, private, public, and then at 1:05:23.640 --> 1:05:28.760 this okay, like let's talk about right now. Mhm, right 1:05:28.840 --> 1:05:31.200 now you can you can use this the feed in 1:05:31.240 --> 1:05:34.280 the chronology. But okay, where are where are we in 1:05:34.320 --> 1:05:40.320 the chronology right now? We're still EARLI eleven twelve, Okay, 1:05:43.880 --> 1:05:48.960 so buying this thing? No, okay, So that's okay. So 1:05:49.080 --> 1:05:51.400 what other market group is starting to bet? Get curious? 1:05:52.040 --> 1:05:54.280 I mean even early on we're talking to a rural 1:05:54.360 --> 1:05:57.160 real estate agents there, like this has just changed the 1:05:57.240 --> 1:06:01.800 game for me. We're talking and I mean shopping for 1:06:01.880 --> 1:06:05.320 home my real he runs, he runs on their home 1:06:06.160 --> 1:06:08.160 everywhere he goes. He's walking around the thing I was like, oh, 1:06:08.240 --> 1:06:10.760 that's so, and so here's your property line. You go 1:06:10.880 --> 1:06:13.000 talk to that guy. People are using it for work everywhere. 1:06:13.080 --> 1:06:17.160 Utility companies were calling like, hey, we need this. Firefighting companies, 1:06:17.200 --> 1:06:22.000 the firefighters, the urban and BLM firefighters, the Force Service firefighters. 1:06:22.360 --> 1:06:25.280 They're needing to contact landowners sometimes to get permission to 1:06:25.360 --> 1:06:27.760 go be able to firefight on their their land. So 1:06:27.880 --> 1:06:30.600 like this is a godsend. We can look them right 1:06:30.680 --> 1:06:32.480 up and get permission and get out there and get 1:06:32.480 --> 1:06:36.280 ahead of the fire. So all kinds of game wardens. 1:06:37.720 --> 1:06:45.720 They simplified life that So yeah, that is like division, 1:06:45.760 --> 1:06:48.760 like nobody's done like a complete picture of landownership for 1:06:48.760 --> 1:06:51.080 the United States. Like keep it current, keep it accurate, 1:06:51.600 --> 1:06:54.240 keep it complete. And we're gonna go do that. And 1:06:54.320 --> 1:06:56.800 that's gonna be valuable to a lot of different people. 1:06:57.360 --> 1:07:00.200 And it is. Although we have it branded to a 1:07:00.280 --> 1:07:03.320 hunt this whole time, we would love we have. We 1:07:03.400 --> 1:07:05.200 have a ton of people using it for other things. 1:07:05.360 --> 1:07:13.240 But what are the percentages? I mean, yeah, definitely, and 1:07:13.440 --> 1:07:16.760 is the fish market anything. People are using it for fishing, 1:07:17.720 --> 1:07:19.960 but they likely they like behind it, find it through 1:07:20.000 --> 1:07:22.320 hunting their other passion, and then they use it for fishing, 1:07:22.360 --> 1:07:23.760 and then they use it for their work or whatever. 1:07:23.880 --> 1:07:27.760 But they're maybe finding it through their hunting passion or referral. 1:07:28.240 --> 1:07:30.080 Some people might just be a firefighter and they hear 1:07:30.160 --> 1:07:32.080 from other firefighters and they they're not a hunter, and 1:07:32.120 --> 1:07:36.240 they buy it. What year wasn't when you got your 1:07:36.240 --> 1:07:40.720 first office? That was two thousand and eleven. Matt was 1:07:40.880 --> 1:07:43.800 Matt was working from his house in Boeman and Bozeman. 1:07:44.920 --> 1:07:48.320 Holly was working from my house. Rob was working from 1:07:48.400 --> 1:07:51.120 his house. So but then late mid two thousand and 1:07:51.120 --> 1:07:54.720 eleven we got an office in Missoula, same office. We 1:07:54.920 --> 1:07:57.600 we expanded it, but we're in the same location. Yeah, 1:07:57.840 --> 1:08:02.960 that boy now in Missoula. So then big milestone. So 1:08:03.360 --> 1:08:06.360 ten eleven, people are even saying, hey, can can you 1:08:06.400 --> 1:08:09.160 get this on my iPhone? So like, oh jeez, people 1:08:09.200 --> 1:08:11.080 are calling saying that, like, let's start looking into that. 1:08:11.160 --> 1:08:15.200 So I start looking into that, and by we'd figured 1:08:15.240 --> 1:08:18.519 out I was really passionate about like the Googlers layering system, 1:08:19.280 --> 1:08:21.439 and I wanted that type of system in an app 1:08:21.520 --> 1:08:23.880 where you could turn on and off layers and be 1:08:23.920 --> 1:08:26.400 able to customize your map and be able to make 1:08:26.520 --> 1:08:29.559 smart decisions based on turning on and off different data sets. 1:08:30.560 --> 1:08:33.680 A geek out on that stuff. I probably shouldn't, but 1:08:33.960 --> 1:08:35.760 it worked out for people people like that. I know 1:08:35.960 --> 1:08:40.800 hunters who are serious about getting out there and being successful. 1:08:40.840 --> 1:08:45.000 They they're all about the layering. So figured out how 1:08:45.040 --> 1:08:48.440 to make that happen. And in two thousand July two thirteen, 1:08:48.680 --> 1:08:54.080 we launched the io s app I believe you called 1:08:54.120 --> 1:08:57.160 it on X Hunt. At that time we had rebranded 1:08:57.200 --> 1:09:00.280 our umbrella company to on X and had the Asian 1:09:00.360 --> 1:09:02.040 for like, hey, this is going to be useful for 1:09:02.479 --> 1:09:05.320 all these different markets. We got fishermen using it. We 1:09:05.439 --> 1:09:07.639 need an umbrella company that then you can have hunt 1:09:07.880 --> 1:09:10.760 and all these other activities for apps underneath it. And 1:09:11.360 --> 1:09:14.800 so who came up with on X. We actually all 1:09:14.840 --> 1:09:18.080 sat down at a table. The whole company at the 1:09:18.120 --> 1:09:22.800 time was like ten people like late and we sat 1:09:22.840 --> 1:09:25.720 down and we're like, okay, so what do we want what? 1:09:25.920 --> 1:09:27.640 We had all these ideas listed out and still have 1:09:27.680 --> 1:09:30.800 the dat of brainstorming. Out of brainstorming, it's like what's 1:09:30.840 --> 1:09:34.880 a what's the thing on a map that man? What's 1:09:34.920 --> 1:09:37.600 the spot? Like we're helping people get to what they 1:09:37.760 --> 1:09:40.080 get to their target? What is it will x X 1:09:40.120 --> 1:09:43.280 marks of spot right, and what are we doing. We're 1:09:43.320 --> 1:09:46.320 helping people get there and put you on. We helped 1:09:46.320 --> 1:09:49.880 put you on your target on X on x map x. 1:09:51.240 --> 1:09:54.960 And then there goes hunting GPS, Maps dot com and 1:09:55.160 --> 1:09:58.599 we kept that up with two more three, but keep 1:09:58.640 --> 1:10:02.120 the searching. It's so funny, man. It's like such a 1:10:02.160 --> 1:10:04.639 clumsy name. I remember so many times. It's like talking 1:10:04.680 --> 1:10:10.160 to people it's called honey dot com, you know, And 1:10:10.280 --> 1:10:12.160 we struggled to day with the naming over the years. 1:10:12.200 --> 1:10:14.320 I'll admit that, you know, it was probably like it 1:10:14.439 --> 1:10:16.800 was probably a good thing, but it's probably like the 1:10:16.920 --> 1:10:20.439 right thing, right, Maps dot com. Yeah, well, it's just 1:10:20.520 --> 1:10:23.519 the right thing at the right time. The search engine 1:10:23.520 --> 1:10:26.320 not that wave. When you put those words in your 1:10:27.280 --> 1:10:28.680 in your U r L, you get a lot of 1:10:29.680 --> 1:10:33.240 bonus from you know, search engines. That's why I put 1:10:33.280 --> 1:10:37.320 them in there, right, Hunting, maps, GPS. Well, as soon 1:10:37.400 --> 1:10:40.360 as the companies figure out the dang battery, there won't 1:10:40.360 --> 1:10:43.559 be any more GPS users. I feel like I used 1:10:43.680 --> 1:10:48.680 I used the microsds a lot of situations because um 1:10:49.680 --> 1:10:54.160 I can put lithiums, I can put three lithiums lithium 1:10:54.200 --> 1:10:57.639 batteries in a garment GPS and get days of use 1:10:57.680 --> 1:11:00.479 out of it. It's submersible. It can be outing around 1:11:00.600 --> 1:11:03.880 the build water in the back of my boat. I 1:11:03.960 --> 1:11:07.120 can save pluck that thing out of there, put it 1:11:07.160 --> 1:11:11.240 in airplane mode and use it wherever for four days. 1:11:12.640 --> 1:11:15.000 But the thing is in some conditions, phones are just 1:11:15.080 --> 1:11:19.000 kind of vulnerable. Man, They're not like that. Four or 1:11:19.040 --> 1:11:23.439 five days. He runs airplane. That's what I did last week, 1:11:23.520 --> 1:11:29.080 and I was getting to two days. Yeah, okay, that's 1:11:29.080 --> 1:11:31.559 how often you're using the screen. And but you're if 1:11:31.600 --> 1:11:33.479 you're out on like an eight or nine day trip. 1:11:33.600 --> 1:11:36.160 There are thing is you got to carry external batteries 1:11:36.960 --> 1:11:40.599 When I can just put six lithium batteries my backpack. 1:11:41.360 --> 1:11:43.479 It's like, I've been through this and I've thought through 1:11:43.479 --> 1:11:47.439 it a great deal. It's listen, the user experience of 1:11:47.560 --> 1:11:56.240 the product is insurpassable on a smartphone. Yeah, but there 1:11:56.280 --> 1:11:59.840 are situations you look at it's like so nice, right, 1:12:00.240 --> 1:12:02.280 it's way ahead of the air imagery. You got the 1:12:02.320 --> 1:12:05.160 big screen. Everything about it just looks everything about it, 1:12:05.760 --> 1:12:08.719 everything about what's nice about the big screens. You're finally 1:12:08.800 --> 1:12:11.280 like almost feeling like you're looking at an actual map. 1:12:11.560 --> 1:12:13.240 Like we still for every shoot we do, we have 1:12:13.320 --> 1:12:15.760 a giant paper map because we like to lay it 1:12:15.800 --> 1:12:17.800 out and be able to look at it and and 1:12:18.200 --> 1:12:20.160 be like, Okay, this is everything at once. And that's 1:12:20.240 --> 1:12:23.000 one thing that especially, I mean, I'm still rocking like 1:12:23.040 --> 1:12:26.719 a sixty two s garment right teeny tiny screen compared 1:12:26.720 --> 1:12:31.240 to Steve's Oregon or so that was better, but now 1:12:31.400 --> 1:12:34.080 this is even better. You're like, I'm like finally feeling 1:12:34.200 --> 1:12:37.680 comfortable enough and I'm like I'm getting enough um context 1:12:37.840 --> 1:12:40.519 around right where I'm at that I'm like, because the 1:12:40.640 --> 1:12:43.920 zoom function is not incremental. If you're doing it on 1:12:44.000 --> 1:12:47.479 a garment, you can like click up right and you 1:12:47.640 --> 1:12:53.240 pass by the scale that you're after, and it's hard. Yeah, 1:12:53.400 --> 1:12:55.040 you kind of like can get where you sort of like, 1:12:55.160 --> 1:12:59.920 have you contextualize yourself? Detail fades away? Yes, but you 1:13:00.080 --> 1:13:03.840 can on a smartphone, you can contextualize yourself in a 1:13:04.040 --> 1:13:08.440 broader contextual area than you can when you're using GPS. 1:13:08.680 --> 1:13:12.760 But I'm telling you in terms of not quite knowing 1:13:12.800 --> 1:13:15.720 where you're going, having a big breadth of space available 1:13:15.760 --> 1:13:17.479 to you when you didn't plan ahead to like get 1:13:17.520 --> 1:13:21.000 all your downloads right in destructibility and then just being 1:13:21.040 --> 1:13:23.519 able to run batteries for a long time. There's still 1:13:23.760 --> 1:13:26.920 something to be said for for a very small subset 1:13:27.000 --> 1:13:30.559 of individuals who are like people who are knocking, run 1:13:30.640 --> 1:13:33.880 on very long trips, and very hanging on. There's like 1:13:34.240 --> 1:13:38.960 it still has a home. You guys must know, right, 1:13:39.080 --> 1:13:42.120 I mean, the technology is coming right there where our 1:13:42.160 --> 1:13:44.840 phone last a week? No, because they won't do it. 1:13:45.400 --> 1:13:49.479 There's been expose s on this, that's the week. The battery, 1:13:50.160 --> 1:13:52.080 this is some this is something the cold. I'm not 1:13:52.240 --> 1:13:54.559 a I'm not a conspiracy dude. You know what I mean? 1:13:54.640 --> 1:13:56.960 You know, I mean for years I run the other 1:13:57.040 --> 1:14:00.439 direction from conspiracy theory. I don't believe in bigfoot nothing. 1:14:00.920 --> 1:14:06.400 But but people go get a new phone because they're bad. 1:14:06.439 --> 1:14:10.320 We went to shift on them. That's valuable to phone companies, right. 1:14:10.439 --> 1:14:13.920 I feel this is beyond. This is beyond like conspiracy. 1:14:13.960 --> 1:14:16.400 It's like it's like it is a conspiracy because the 1:14:16.400 --> 1:14:19.639 conspiracy is more than two people agreeing to do something. 1:14:20.680 --> 1:14:24.960 But you can still there's engineered obsolescence. There's engineered obsolescence 1:14:24.960 --> 1:14:26.760 and phone batteries. But if you make them last like 1:14:26.800 --> 1:14:30.679 seven days. They'll still probably after two years. That's true. 1:14:31.000 --> 1:14:33.040 Well then you're like, I still got three days on there. 1:14:33.880 --> 1:14:40.479 My wife phone, she can't get through lunch. Yeah, but 1:14:40.760 --> 1:14:42.920 you know it's dialed. And the other thing about it 1:14:43.080 --> 1:14:48.000 is the layering system is really nice, really nice you 1:14:48.080 --> 1:14:50.320 know to go tagle, but you wind up seeing how 1:14:50.360 --> 1:14:53.040 your brain works. Because I spent so many years looking 1:14:53.080 --> 1:14:58.679 at USGS quadrangles, I can like like that was always 1:14:58.720 --> 1:15:00.800 the map of choice for paper ma apps. You're when 1:15:01.160 --> 1:15:05.439 you're younger, starting out doing like expedition type stuff, it's 1:15:05.520 --> 1:15:09.200 like USG s quads and you get to where there's 1:15:09.240 --> 1:15:11.280 something that happens when when when you get to where 1:15:11.280 --> 1:15:15.040 you've started a landscape on a map and you go 1:15:15.200 --> 1:15:17.760 to the actual landscape, and there's always a moment when 1:15:17.840 --> 1:15:20.240 you sit, when you hit the ground and you have 1:15:20.360 --> 1:15:22.479 this moment of like, oh so that's what this looks like, 1:15:23.840 --> 1:15:26.680 right and you I don't know that you can get 1:15:26.800 --> 1:15:29.360 good enough at maps. I don't think you can ever 1:15:29.400 --> 1:15:32.080 get good enough at maps to look at those and 1:15:32.160 --> 1:15:35.120 then get to the place and not have oh so 1:15:35.320 --> 1:15:38.439 that's what this is like feeling. I don't think that 1:15:38.520 --> 1:15:43.120 that skill level exists. But what does happen over time 1:15:43.920 --> 1:15:45.960 is you get to where you can look at it. 1:15:47.000 --> 1:15:50.360 You can look at the ground in a general sense, 1:15:50.800 --> 1:15:52.960 and then they they meld in your mind to become 1:15:53.040 --> 1:15:55.200 sort of one and the same. And once you get 1:15:55.240 --> 1:15:57.680 a sense of the visual scale and what you're looking at, 1:15:57.760 --> 1:15:59.599 you can look at a quad, and a quad really 1:15:59.680 --> 1:16:03.479 makes ends point being. Now for me, if I'm looking 1:16:04.439 --> 1:16:07.240 at if I'm on on X on the smartphone and 1:16:07.320 --> 1:16:10.240 I look like I can, I get more out of 1:16:10.360 --> 1:16:13.080 looking at the top old lines. I get more out 1:16:13.120 --> 1:16:15.080 of looking at that than I do the aerial imagery. 1:16:15.120 --> 1:16:17.400 The aerial imagery ones up being more confusing to me 1:16:19.160 --> 1:16:24.840 than the very detailed fort you had to have near 1:16:24.920 --> 1:16:27.320 day all time. We we I think we shared on 1:16:27.720 --> 1:16:30.479 X whether we actually shared waypoints or not, but we 1:16:30.640 --> 1:16:33.160 had multiple phones out with other hunters that we were 1:16:33.200 --> 1:16:35.840 running into because we were in a hard to draw unit, right, 1:16:36.040 --> 1:16:37.799 Which is the weird thing about hard to draw units 1:16:37.920 --> 1:16:40.760 is that nobody's secretive. Everybody's like, yeah, I will ever 1:16:40.920 --> 1:16:43.680 be back here again. Here's everything I know. You look 1:16:43.680 --> 1:16:47.599 at all my waypoints. The first guy your owner hasn't 1:16:47.600 --> 1:16:49.439 even tagged out yet, and he looks at He's like, 1:16:49.880 --> 1:16:54.840 you want to know what's going on. But it was 1:16:54.960 --> 1:16:59.439 interesting that everybody else that we ran into was they 1:16:59.479 --> 1:17:01.800 would pull up and they were looking at imagery and 1:17:01.880 --> 1:17:03.960 they weren't looking at maps. And I had to request 1:17:04.320 --> 1:17:06.560 from different times to be like, do you mind you know? 1:17:07.240 --> 1:17:09.519 Hit a couple of times, I want to see what 1:17:09.600 --> 1:17:11.559 it looks like on the map, you know, and see 1:17:11.800 --> 1:17:13.960 because it doesn't make a lot of sense. It doesn't 1:17:14.000 --> 1:17:16.679 make a lot of sense unless you had that old yellow, 1:17:16.840 --> 1:17:20.200 yellow and green. My brother like years ago, he had 1:17:20.280 --> 1:17:23.160 that ship where you had the two maps and then 1:17:23.200 --> 1:17:25.800 that glass piece you slid around and it gave it 1:17:25.880 --> 1:17:31.519 a three dimensional quality. Don't you should look into that? 1:17:31.560 --> 1:17:34.360 You should make a little music. I think something you 1:17:34.400 --> 1:17:36.360 don't need to have the on X Museum. It's gonna 1:17:36.360 --> 1:17:38.360 be like the history of how hunters have used it. 1:17:38.439 --> 1:17:41.080 But you never seen those. There's two maps and an 1:17:41.160 --> 1:17:44.320 eye piece, a magnifying eye piece on a stand and 1:17:44.400 --> 1:17:47.479 put your head down looking at everything pops up into 1:17:47.520 --> 1:17:51.479 three D. It gives you a three dimensional few. But 1:17:51.520 --> 1:17:54.280 when you're running this aerial imagery, you can drop thousand 1:17:54.360 --> 1:17:57.480 feet and that there could be a thousand foot incline, 1:17:58.680 --> 1:18:00.479 you definitely have the need unless the sun was in 1:18:00.560 --> 1:18:03.080 the right position. I use the topo when I'm new 1:18:03.120 --> 1:18:05.920 to an area. Yeah you gotta see the contours and yeah, 1:18:06.240 --> 1:18:08.639 see what you're dealing with. This is propt way off 1:18:08.680 --> 1:18:10.840 what you want to talk about. This important. I was 1:18:10.880 --> 1:18:13.880 just thinking of, like in early years, how how I realized, like, man, 1:18:13.960 --> 1:18:15.640 if I get my way points from my garment and 1:18:15.680 --> 1:18:17.559 put them on Google Earth, I can learn an area 1:18:17.680 --> 1:18:20.519 so much faster, Like oh wow, it's that one spot 1:18:20.800 --> 1:18:22.680 seems like it's so far, but all I gotta do. 1:18:22.760 --> 1:18:24.639 I could come from this angle and like wow, it's 1:18:24.680 --> 1:18:27.599 just like right there. But you think if you really 1:18:27.720 --> 1:18:30.240 learn all the intricacies from like this road comes over 1:18:30.320 --> 1:18:32.200 here and this trail comes in here, like oh wow, 1:18:32.360 --> 1:18:34.680 studying that, I can get there easily if I just 1:18:34.760 --> 1:18:36.640 go around and then I come up this trail here, 1:18:36.680 --> 1:18:37.840 and then I can get to that spot where that 1:18:37.840 --> 1:18:39.880 bully ran or whatever. I think it's a much more 1:18:40.000 --> 1:18:42.880 sophisticated understanding. Here's the art. Thing you look at like 1:18:42.960 --> 1:18:46.720 a like a steep slope. Now you can look at 1:18:46.760 --> 1:18:48.439 all the aerial imagery in the world. You're not gonna 1:18:48.439 --> 1:18:51.360 see little benches where elk are gonna like to lay up. 1:18:52.120 --> 1:18:56.559 But you can see parks. Yeah, well yeah, that's okay, 1:18:56.800 --> 1:18:58.639 you gotta have the both. Okay, here, Yeah, there's the park, 1:18:58.760 --> 1:19:01.680 there's the beach, the park on blacktailed Deer. When you're 1:19:01.680 --> 1:19:04.320 trying to find musk eggs, you will not find a 1:19:04.400 --> 1:19:06.280 muskeg on the top of the map, even if it's 1:19:06.320 --> 1:19:09.400 got the vegetation colored in, You'll never find muskegs. You 1:19:09.520 --> 1:19:13.080 find muskegs all day long, just little open patches. Well 1:19:13.080 --> 1:19:18.639 they're actually uh dead lakes. Muskeg patches are like extinct lakes. 1:19:18.840 --> 1:19:21.760 But um, you can find those all days long with 1:19:21.800 --> 1:19:24.519 aerial imagery. So it really depends. If I'm hunting up 1:19:24.560 --> 1:19:26.920 in like coastal rainforest and I had to switch, I'd 1:19:26.960 --> 1:19:28.479 be like, Okay, I don't give a sh about the elevation. 1:19:28.520 --> 1:19:31.000 I just want to know where the patches are open patches. 1:19:32.320 --> 1:19:35.479 So yeah, one doesn't replace the other. But do you 1:19:35.560 --> 1:19:37.040 get what I'm saying. That's want to make sure the 1:19:37.080 --> 1:19:39.720 point is clear on something. Do you get what I'm 1:19:39.760 --> 1:19:41.200 saying about that? No matter how much you do, do 1:19:41.240 --> 1:19:43.639 you remember when we flew into that prop lake hunt 1:19:43.720 --> 1:19:45.519 moose up on the north shope of the Brooks Change. 1:19:46.760 --> 1:19:48.960 I had it in my head exactly what that looked like, 1:19:49.280 --> 1:19:52.559 Like I could in my mind walk around and then 1:19:52.600 --> 1:19:54.840 I landed on that lake. I'm like, that's what I've 1:19:54.840 --> 1:19:58.680 been looking at. Do you know what I'm saying? This 1:19:58.680 --> 1:20:00.759 is resonate with you at all. Yeah, but I'm guessing 1:20:00.840 --> 1:20:05.679 because you like your experiences, put of of of picture 1:20:05.760 --> 1:20:09.000 into your head that that you know, you just overlaid 1:20:09.200 --> 1:20:11.960 onto the map right Like You're like, oh, we're going 1:20:12.080 --> 1:20:14.479 hunting moose. So you who would think that we would 1:20:14.520 --> 1:20:17.040 land in a place where you're like, like the nearest 1:20:17.080 --> 1:20:19.800 moose habitat seems like it's miles and miles away. We're 1:20:19.840 --> 1:20:24.000 like up, yet we were dropped there to hunt moose, right, 1:20:24.200 --> 1:20:26.519 So you had a picture painted and it just didn't 1:20:26.560 --> 1:20:33.479 match up. Where's all the lily pads? Totally? Um? But yeah, 1:20:33.560 --> 1:20:36.920 the ah ha moments man of early GPS USE and 1:20:37.000 --> 1:20:40.639 then of early on x Use, It's just so many 1:20:40.760 --> 1:20:43.080 mind blowing moments of being in the woods and just 1:20:43.160 --> 1:20:46.160 being like, oh no, ship, Like these two parks are 1:20:46.360 --> 1:20:48.040 that close to each other where I could just like 1:20:48.120 --> 1:20:50.640 hop through the timber like fifty yards and I'd be 1:20:50.920 --> 1:20:53.000 and all of a sudden, I'm connecting you know, one park, 1:20:53.080 --> 1:20:54.840 and you like you realize that it's like, oh, it's 1:20:54.840 --> 1:20:58.320 probably actually like a very subtle old drainage, you know 1:20:58.400 --> 1:21:00.559 that's just connected in parks. You know, you can actually 1:21:00.680 --> 1:21:02.560 work it all the way up, you know. Yeah, that 1:21:02.720 --> 1:21:04.719 kind of stuff, and the way like yeah, like muskeg 1:21:04.840 --> 1:21:08.840 patches that linked together, just exploring country, just like I 1:21:08.960 --> 1:21:11.400 U see the same thing on Google Earth. I'd be like, park, 1:21:11.800 --> 1:21:14.840 never been there, get that pin into my GPS and 1:21:15.040 --> 1:21:17.120 walk in a straight line there, and then I'd figure 1:21:17.120 --> 1:21:18.760 out like the easy way to get there, right. But 1:21:19.840 --> 1:21:21.400 all of a sudden, it was just like new Country 1:21:21.760 --> 1:21:23.920 every time I went into the woods, New Country, New Country. 1:21:24.200 --> 1:21:27.760 We're down in This is a little off topic, Yeah, 1:21:27.800 --> 1:21:30.160 it's it's only kind of off topic. Actually, we're down 1:21:30.240 --> 1:21:33.320 South America in the jungle, and these guys fish a 1:21:33.360 --> 1:21:37.000 lot of ox Bowl lakes and they kind of know, 1:21:37.160 --> 1:21:39.880 I mean they've been you know, hundreds of years, thousands 1:21:39.880 --> 1:21:44.759 of years there. Family has been subsistence hunting and fishing 1:21:44.960 --> 1:21:47.439 in these areas and they fish these ox Bowl lakes. 1:21:47.720 --> 1:21:50.280 But when guys started going down with drones with cameras 1:21:50.360 --> 1:21:54.720 on them. Americans coming down drones and cameras, and they 1:21:54.800 --> 1:21:57.519 take those drones up both the jungle canopy. They started 1:21:57.560 --> 1:22:00.479 finding ox Bowl Lakes. They didn't know we're there off 1:22:02.280 --> 1:22:04.360 because they were never they're not on Google Earth. They're 1:22:04.360 --> 1:22:08.080 sitting there looking at the monitor being like, oh my god. Yeah, yeah, 1:22:08.360 --> 1:22:12.160 we just gotta watch a quarter mile in that direction 1:22:12.240 --> 1:22:14.080 and yet to go on an extra hundred yards. We 1:22:14.200 --> 1:22:16.759 know about some other leg that no one's ever fished before, 1:22:17.479 --> 1:22:20.840 full of fish. Yeah, so it's a funny realization. Yeah. 1:22:20.920 --> 1:22:23.920 We have stories of landowners who are now you know, 1:22:24.000 --> 1:22:26.400 they're the third generation or whatever, and they're like, well, 1:22:26.439 --> 1:22:28.479 Grandpa always told me that was our land right there, 1:22:28.479 --> 1:22:34.080 actually land, I better go take those nodress passing signs after. 1:22:34.160 --> 1:22:36.080 We have guys that are landowners that are really great 1:22:36.120 --> 1:22:40.920 like that, I gotta go take those signs off they 1:22:40.960 --> 1:22:44.400 had posted. They didn't know. They didn't know. I thought 1:22:44.439 --> 1:22:47.519 it was sometimes like they weren't paying taxes on it. 1:22:47.520 --> 1:22:49.120 I guess because you're getting a big tax bill for 1:22:49.120 --> 1:22:50.599 a bunch of land. Just thought that's what it did. 1:22:51.040 --> 1:22:52.840 Someone were like, I didn't know we had that forty 1:22:53.200 --> 1:22:55.799 straight over there. I thought that was so and so's 1:22:57.360 --> 1:22:59.519 or they found land they did, they didn't think No 1:23:00.000 --> 1:23:01.760 thought it was a neighbors and it was actually there. Well, 1:23:01.800 --> 1:23:03.800 I that's what I'd like. I'd like to some like 1:23:05.280 --> 1:23:08.320 some bit up to see I didn't know I owned. 1:23:08.960 --> 1:23:12.960 I don't know I own that whole mountain. Um, So 1:23:12.960 --> 1:23:15.640 where are we in chronology? Go ahead? Because fences, you know, 1:23:15.840 --> 1:23:18.800 in eastern Montana and everywhere around the west, fences were 1:23:18.920 --> 1:23:21.200 built a hundred years ago, and they weren't built necessarily 1:23:21.240 --> 1:23:23.160 on the property lines, and so they just kind of 1:23:23.200 --> 1:23:26.160 became the communal property boundary. You can ring your cattle 1:23:26.240 --> 1:23:28.479 up to here, I get the other side, and and 1:23:28.600 --> 1:23:30.720 this is where it was. But do you feel that 1:23:30.800 --> 1:23:34.519 you got Do you feel that your stuff is good enough? Um? 1:23:36.400 --> 1:23:37.840 The other day we had a thing where the fence 1:23:37.960 --> 1:23:43.240 was lying to us. Okay, is this is your stuff 1:23:43.280 --> 1:23:46.000 good enough? Where if you if something doesn't seem to 1:23:46.080 --> 1:23:49.240 make sense, would you personally I'm not saying you're advising 1:23:49.280 --> 1:23:52.599 people to do this, but if you personally like, here's 1:23:52.640 --> 1:23:56.559 the fence, which I normally would have acted like, well, 1:23:56.840 --> 1:24:02.000 that's obviously the border, but in fact it's seventy yards off? 1:24:03.280 --> 1:24:06.040 Is the technology such you would you be like instinctively 1:24:06.200 --> 1:24:09.920 like the fence is wrong, this is right. There's a 1:24:10.000 --> 1:24:13.040 lot of cases, most cases that data is going to 1:24:13.120 --> 1:24:17.040 be more accurate than like a fence line, But there's 1:24:17.120 --> 1:24:19.759 enough cases where that data is a little bit shifted 1:24:19.960 --> 1:24:24.479 to thirty ft two hundred feet that I wouldn't. I 1:24:24.520 --> 1:24:28.559 wouldn't do that soft feet is could be just off. 1:24:29.000 --> 1:24:31.000 But the angle of the property line, like if the fence, 1:24:31.200 --> 1:24:32.840 if you know, the property line is going and I 1:24:32.920 --> 1:24:36.400 need you that way perpendicular, but the fence line is crooked, like, well, 1:24:36.439 --> 1:24:39.160 you know, the fence lines off, But as far as 1:24:39.200 --> 1:24:40.920 where that property line could be, it could you know 1:24:41.280 --> 1:24:43.680 the straight line? You know, it could be within ten 1:24:43.720 --> 1:24:47.679 feet either way, you know, So I don't I wouldn't 1:24:47.720 --> 1:24:50.920 shoot an animal ten feet across the property line, but 1:24:50.960 --> 1:24:52.639 it's probably going this way and you're at a thirty 1:24:52.680 --> 1:24:54.880 degree angle, and you're like, oh, I can park and 1:24:55.000 --> 1:24:57.880 access this land, you know, but because seventy yards I 1:24:58.080 --> 1:25:01.439 definitely do that. Ye. But we have a ton of 1:25:01.479 --> 1:25:04.360 stories of people like I never knew where my pens were. 1:25:04.400 --> 1:25:06.679 I went out and went to the corner and started 1:25:07.200 --> 1:25:10.519 moving some dirt around and boom, it was right there. Yeah. 1:25:10.720 --> 1:25:13.200 I mean sometimes it's like right on. Most of the 1:25:13.280 --> 1:25:15.760 time it's right on. I found a lot of enough 1:25:15.840 --> 1:25:20.120 times it's can be thirty yards off, so I would say, no, 1:25:20.680 --> 1:25:22.240 you can walk right up on the panem and you're 1:25:22.240 --> 1:25:25.519 gonna get within five or ten ft. You know, it's 1:25:25.640 --> 1:25:31.160 it's spot on for my four pins to check on. Uh. Okay, 1:25:31.320 --> 1:25:32.840 back to the chronology a little bit. But I want 1:25:32.880 --> 1:25:34.200 to get to two things. I want to get to 1:25:34.280 --> 1:25:38.880 the future, because like, you're done now the whole damn country. 1:25:39.280 --> 1:25:42.439 So there's that Ye does it? Do you go global? 1:25:42.600 --> 1:25:46.000 What is it? And to like what happened where? And 1:25:46.040 --> 1:25:47.439 I know this because I read a press release, So 1:25:47.439 --> 1:25:51.000 it wasn't like I heard secret information. You guys took 1:25:51.040 --> 1:25:54.719 on like a like a partner in order to do something. 1:25:55.320 --> 1:25:57.880 So you're kicking ass just making it all go on 1:25:58.000 --> 1:26:02.360 your own. What happened? We got big visions to dominate 1:26:02.400 --> 1:26:05.680 the hunting market. We've got big visions to do a 1:26:05.760 --> 1:26:08.559 lot more in outdoor recreation and help more and more 1:26:08.600 --> 1:26:11.360 people get outdoors and have a great experience. Can give me, 1:26:11.479 --> 1:26:13.760 for instance, because I know that company guys always get 1:26:13.840 --> 1:26:16.560 like company guys always get where they won't want to 1:26:16.560 --> 1:26:18.599 tell you what you're talking about. A matter of fact, 1:26:18.640 --> 1:26:20.519 I pressured a company guy this morning and I got 1:26:20.600 --> 1:26:23.040 some info out of them. He was talking about testing 1:26:23.080 --> 1:26:26.000 new products, and eventually squeezed out of him what it was. 1:26:26.960 --> 1:26:29.400 So what would be a give me for instance? I mean, 1:26:29.520 --> 1:26:31.439 is it sort of like in the same vein or 1:26:31.520 --> 1:26:33.120 is it like you're gonna come out with a bootline. 1:26:34.680 --> 1:26:38.519 Definitely in the same vein of creating an awesome location 1:26:38.600 --> 1:26:42.800 experience and revolutionizing how mapping is done. So kind of 1:26:42.880 --> 1:26:46.360 going off yesterday, I wouldn't be surprised if we were 1:26:46.400 --> 1:26:49.320 able to finally show like this is definitely a public 1:26:49.479 --> 1:26:53.760 road and this is private road. But that's that's that 1:26:53.880 --> 1:26:59.120 winds up being like complicated because it's history right like us, Like, yeah, yeah, 1:26:59.160 --> 1:27:00.720 I'd like to. I mean, we need to make that 1:27:00.800 --> 1:27:03.120 easier for hunters. That's one thing I don't like about 1:27:03.120 --> 1:27:05.559 the product. Like I can scout everything else, but if 1:27:05.600 --> 1:27:08.960 I'm going to a new area, sometimes you can't quite 1:27:09.080 --> 1:27:11.320 determine if you can actually get to that piece, if 1:27:11.360 --> 1:27:13.679 that road goes to that public land, if it's actually 1:27:13.880 --> 1:27:15.880 not gated off or not but some people have been 1:27:15.920 --> 1:27:18.719 working on that because I was amazed when I called, 1:27:18.800 --> 1:27:21.560 I think it's Montana d n r C right the 1:27:21.720 --> 1:27:25.360 controls the state lands, and they had like in each office, 1:27:26.240 --> 1:27:28.800 they had a person that I could talk to and 1:27:28.880 --> 1:27:31.439 I could we I had my uh, guys, it's here 1:27:31.520 --> 1:27:35.200 open and we literally just went one after another, and 1:27:35.280 --> 1:27:38.320 the guy was like no, no, no, no, no, no no. 1:27:38.880 --> 1:27:41.280 Unfortunately it was all knows that day, but like he 1:27:41.439 --> 1:27:44.479 knew whether or not there was a he thought he knew. 1:27:45.400 --> 1:27:47.360 Because what we're finding now is people think they know, 1:27:47.439 --> 1:27:51.320 but you don't know because it's just passed down. He's 1:27:51.320 --> 1:27:55.760 not actually looked up from the legal records. So that's 1:27:56.160 --> 1:27:58.160 that's that. That's that fight that we were talking about 1:27:58.200 --> 1:28:01.679 with the High Loans some ranch fight is he would say, oh, yeah, 1:28:01.720 --> 1:28:03.720 that's private road, but other people are like, no, man, 1:28:04.800 --> 1:28:06.960 it might have been gated since nineteen seventy six, but 1:28:07.000 --> 1:28:09.560 it was illegitimately gated in nineteen seventy six or what 1:28:09.720 --> 1:28:11.719 have you. You know, but this guy's work on behalf 1:28:11.760 --> 1:28:13.600 of the state. And I was talking, Oh, I got you, 1:28:14.320 --> 1:28:18.600 but even then even it could have bad info. Will 1:28:18.680 --> 1:28:21.800 work with those agencies and we can actually say here's 1:28:21.800 --> 1:28:25.400 our landlocked public lands. You have regional field offices where 1:28:25.439 --> 1:28:27.720 you do have those experts, now tell us is it 1:28:28.280 --> 1:28:33.439 or isn't it landlocked? And can you and we talked 1:28:33.479 --> 1:28:36.240 about yesterday like the Eastmans go to look in looking 1:28:36.280 --> 1:28:38.720 to those eastments and so you might even be done 1:28:38.760 --> 1:28:41.120 like a research function, because is it fair to say 1:28:41.200 --> 1:28:43.519 that like at a point, what you've done is you've taken. 1:28:44.800 --> 1:28:49.400 You haven't gone out and created information. You've taken information, 1:28:49.640 --> 1:28:56.720 compiled it, made it usable, searchable, approachable, purchasable. I have 1:28:56.920 --> 1:29:00.920 created GPS accurate, complete picture of landing or ship. That's 1:29:00.960 --> 1:29:02.559 one of the big things that we did was take 1:29:02.600 --> 1:29:05.880 this public lands data, look at the private when we 1:29:05.960 --> 1:29:07.880 talked about that yesterday, look at the private parcel data, 1:29:07.920 --> 1:29:10.880 mess them together and is there a conflict? And usually 1:29:10.920 --> 1:29:13.160 those boundaries don't match up. The public lands data is 1:29:13.160 --> 1:29:15.120 like a little shifted off out of parcel data. So 1:29:15.280 --> 1:29:18.840 we because the PARCELTA has done by a county, we 1:29:19.040 --> 1:29:22.160 assume the parcel data is more accurate, and then we'll 1:29:22.200 --> 1:29:24.880 match those boundaries up to that parcel data and then 1:29:24.960 --> 1:29:27.559 we'll actually look through and look for these like timber 1:29:27.640 --> 1:29:29.600 companies that allow access to g S. Team will do 1:29:29.600 --> 1:29:32.840 all this research on nature conservancy, all these organizations that 1:29:33.680 --> 1:29:36.599 potentially might allow access. And now so they've we've created 1:29:36.640 --> 1:29:39.200 this data set where it's like it highlights these places 1:29:39.240 --> 1:29:43.719 where you should potentially have access, anything that's a government agency, county. 1:29:43.840 --> 1:29:47.120 So you've gotten into like interpretation. So we actually have 1:29:47.160 --> 1:29:49.040 this algorithm that goes through and pulls out all these 1:29:49.160 --> 1:29:52.639 owner names that we think likely give people access, including 1:29:52.680 --> 1:29:56.360 city government's count anything, anything going by a government. Because 1:29:56.360 --> 1:29:58.560 you're a taxpayer, you may have a right to be 1:29:58.680 --> 1:30:00.800 on that. They might have regulation, but we're gonna highlight 1:30:00.880 --> 1:30:03.559 that as here's city government, here's county government, here's BLM, 1:30:03.640 --> 1:30:07.519 here's forest service. They you might have a right to 1:30:07.960 --> 1:30:10.840 be on that property. Yeah. I remember one time going 1:30:10.960 --> 1:30:16.920 to a uh small government agency at the township level 1:30:17.360 --> 1:30:19.479 and pointing out a piece of land on the platte book, 1:30:19.560 --> 1:30:23.680 And remember the township commissioner telling me, I can't tell 1:30:23.760 --> 1:30:25.439 you you can go there, but I can't tell you 1:30:25.560 --> 1:30:29.720 you can't go there. We just talked about earlier. We went. 1:30:31.240 --> 1:30:33.720 We took that as a green light. Just like it's 1:30:33.800 --> 1:30:38.920 illegal decorn across, it's not illegal and it's not legal, yes, exactly. Uh, 1:30:40.320 --> 1:30:43.559 anything else? Any other future things people don't know about. 1:30:44.160 --> 1:30:47.479 Oh man, no one's on your No one's on your heels. Right, 1:30:48.520 --> 1:30:53.400 there's other apps out there, really scary ones. Are there's 1:30:53.439 --> 1:31:00.879 something really good that I should know about? Nope? Nope. Honestly, 1:31:00.960 --> 1:31:03.160 we're looking no matter what you're hunting, we want to 1:31:03.200 --> 1:31:05.320 have a product that will do something to help you 1:31:05.640 --> 1:31:07.879 improve your time in the field and make it more efficient. 1:31:08.120 --> 1:31:09.559 You know a lot of folks are hunting two days. 1:31:09.800 --> 1:31:12.080 We don't want you wasting time, whether it's finding access, 1:31:12.800 --> 1:31:15.000 finding where your trails or where your true stand is, 1:31:15.040 --> 1:31:20.280 your game cams, asking permission, or getting into these future 1:31:20.840 --> 1:31:25.200 endeavors and being able to pattern animals and organize your 1:31:25.320 --> 1:31:29.760 data or your experiences. So we're just looking to constantly 1:31:29.840 --> 1:31:32.840 improve people's days in the field. You're not looking to 1:31:32.880 --> 1:31:36.760 get into a social app? Are you no social app? 1:31:37.040 --> 1:31:39.560 Social media type? Because you know these new things, I like, 1:31:39.640 --> 1:31:42.360 I feel like it's not not gonna work. These new 1:31:42.439 --> 1:31:44.280 things like you go and you catch a fish and 1:31:44.360 --> 1:31:46.479 you make drop pins that I caught a fish here 1:31:46.560 --> 1:31:49.880 for public consumption. Yeah, dude, those people got it all wrong. Yeah, 1:31:51.000 --> 1:31:55.479 don't want to they're not giving away what you're telling 1:31:55.720 --> 1:31:57.519 I keep looking at it. There's a guy work with 1:31:57.600 --> 1:31:59.720 the keys sending me things about these things. But I'm like, man, 1:32:00.040 --> 1:32:04.000 is like the guys I know about are gonna be like, well, 1:32:04.000 --> 1:32:05.479 I'm sure I'll look at everybody else that's I'm not 1:32:05.479 --> 1:32:07.920 putting my stuff, but sure if he wants to tell 1:32:08.000 --> 1:32:10.800 me that. But you do have your group, so there's 1:32:10.800 --> 1:32:13.519 a community aspect as far as you have your group. 1:32:13.800 --> 1:32:15.040 So well, that's what one thing we want to do 1:32:15.160 --> 1:32:17.800 is you can create your groups for certain things, certain activities. 1:32:18.680 --> 1:32:21.519 And imagine you have this hundred sixty acre piece and 1:32:21.760 --> 1:32:25.120 Wisconsin or whatever, and you've got all your tree stand locations, 1:32:25.720 --> 1:32:28.519 You've got all your trail, You've got all your trails 1:32:28.560 --> 1:32:30.400 that go in the way you want them to go 1:32:30.520 --> 1:32:32.960 into the tree stands, and you can say this is 1:32:33.000 --> 1:32:35.040 my group. I got a new guy coming in. He 1:32:35.680 --> 1:32:37.200 just came in at midnight, but I need him to 1:32:37.240 --> 1:32:39.280 get to that tree stand in the dark. I'm gonna 1:32:39.360 --> 1:32:43.120 share this data and then I'm gonna let him take 1:32:43.160 --> 1:32:45.519 his app like this augmented reality style and just make 1:32:45.520 --> 1:32:48.040 sure he stays on that trail when he's walking in 1:32:48.680 --> 1:32:50.840 to that tree stand. He doesn't even have to do this. 1:32:51.400 --> 1:32:54.400 Bob's gonna be here, Dog's gonna be there, coming this way, 1:32:55.400 --> 1:33:01.479 look that direction. Coordinate all that augmented reality. Yeah reality, 1:33:01.640 --> 1:33:03.479 So that would be that there would be like, uh, 1:33:03.720 --> 1:33:07.360 it would look like a fake. Like you see the lion. Yeah, 1:33:07.880 --> 1:33:10.040 he's holding it up and he's seeing this line. That's 1:33:10.080 --> 1:33:13.400 all he has to do is like he doesn't He's 1:33:13.439 --> 1:33:15.840 looking at a photo before he's taking the photo through 1:33:15.920 --> 1:33:18.679 his lens and there's a line. Yeah, there's a line, 1:33:19.040 --> 1:33:21.080 and he just has to like if he goes off, 1:33:21.160 --> 1:33:22.479 it's not going to show the line anymore. And he 1:33:22.560 --> 1:33:24.720 goes back there and you can see the line. So 1:33:24.800 --> 1:33:26.519 he doesn't have to know how to navigate even a map. 1:33:27.360 --> 1:33:31.080 This makes navigation totally stupid simple when you can do that, 1:33:31.439 --> 1:33:33.360 and it's like okay, it's you're gonna have to go 1:33:33.400 --> 1:33:34.680 out and four aim in the dark. I know you've 1:33:34.680 --> 1:33:36.840 never been there, but all you gotta do just make 1:33:36.880 --> 1:33:40.320 sure I'm staying on that line. You're not gonna answer this, honestly, 1:33:40.400 --> 1:33:44.760 I'm gonna ask anyway. Um, and you guys can ance this. 1:33:45.160 --> 1:33:47.880 Do you ever lay in bed at night and think, 1:33:48.160 --> 1:33:53.719 what have I done? Because what have I done? Because 1:33:54.400 --> 1:34:00.920 I'm slowly destroying woodsmanship. When I think about those future 1:34:01.000 --> 1:34:04.080 visions of like Matt, when I think of maps, I think, yeah. 1:34:04.160 --> 1:34:06.040 I mean when our kids when they think of maps, 1:34:06.080 --> 1:34:08.240 they're not going to think of like this paper map 1:34:08.360 --> 1:34:11.120 and they're not going to have that. But we're gonna 1:34:11.160 --> 1:34:14.320 make navigation simple. It's gonna be stupid simple. And yeah, 1:34:14.360 --> 1:34:18.720 I guess it's gonna it's gonna destroy woodsmanship, but I 1:34:18.760 --> 1:34:20.160 don't know. I think we can still pass that on 1:34:20.240 --> 1:34:21.960 to our kids, Like, Okay, now I'm gonna take your 1:34:21.960 --> 1:34:24.200 phone away from you. You make sure you can get 1:34:24.240 --> 1:34:28.439 back to the truck, because in case there's an apocalyptic scenario, 1:34:28.840 --> 1:34:30.280 you might need to know how to do this. The 1:34:30.360 --> 1:34:31.760 other day, I was out when I was out on 1:34:31.880 --> 1:34:34.960 Yanni's property looking around. We're just looking around for red 1:34:35.000 --> 1:34:38.160 squirrels and I have my boy with me, and I'm 1:34:38.200 --> 1:34:41.120 trying to figure out you know, Yanni's like, uh, his 1:34:41.680 --> 1:34:47.400 you know, his vast acreage, right, and my kids get annoyed. 1:34:48.320 --> 1:34:50.120 They're old enough not to know when you're paying attention 1:34:50.160 --> 1:34:52.160 to him or not paying attention to him. And he 1:34:52.320 --> 1:34:55.400 was registering some confusion because here we are, we're out 1:34:55.400 --> 1:34:59.240 looking for pine squirrels. But Dad's dicking with his phone 1:35:00.760 --> 1:35:02.400 and I keep him like he's like looking at me, 1:35:02.520 --> 1:35:05.200 and I'm keeping it listen. I just trying to figure out. 1:35:05.800 --> 1:35:07.559 I don't want to stray over around the neighbor's place, 1:35:08.240 --> 1:35:10.280 you know, And I've never been up there before. And 1:35:10.360 --> 1:35:11.760 he was kind of having like are we doing this 1:35:11.920 --> 1:35:13.439 or not doing it? Like what are you doing work? 1:35:13.680 --> 1:35:15.519 What is it? You know? And maybe like I had 1:35:15.600 --> 1:35:18.600 this like funny feeling that I wouldn't have had in 1:35:19.080 --> 1:35:23.160 another situation. But again, there I am choosing to do it, 1:35:23.600 --> 1:35:27.000 and and like, you know, you're gonna go in that direction, 1:35:27.080 --> 1:35:30.200 but I do. I am. I am aware of there's 1:35:30.200 --> 1:35:32.360 a lot being gained, there's a lot of being gained, 1:35:32.800 --> 1:35:35.280 but there's always something being lost. But then here's the 1:35:35.320 --> 1:35:36.920 other part, the flip side when I look at it, 1:35:37.200 --> 1:35:40.600 the flip side is I like to have more information 1:35:41.840 --> 1:35:46.720 because it increases my understanding of the natural world. We 1:35:47.000 --> 1:35:49.960 use fish finders. There's a point in time I've even 1:35:50.000 --> 1:35:52.200 hear people say, oh my god, you guys and your 1:35:52.200 --> 1:35:56.559 fish finders. Okay, when I first when we first bought 1:35:56.640 --> 1:35:59.720 a place, in Southeast Alaska fish shack. We were using 1:35:59.800 --> 1:36:03.760 old nautical charts, which gave you really it had just 1:36:03.880 --> 1:36:10.440 basically like soundings, okay, and my understanding of the contours 1:36:10.520 --> 1:36:13.639 of the of the surrounding ocean, what worked and didn't 1:36:13.680 --> 1:36:16.360 work fishing, was based on just these really shitty little 1:36:16.400 --> 1:36:23.120 sounding marks. So later when technology came in and we 1:36:23.160 --> 1:36:25.920 started getting basically there, we used of the sudden, you 1:36:25.960 --> 1:36:29.680 guys are ever get into um like good marine art, 1:36:29.920 --> 1:36:33.120 marine charts, there's no ownership issue, but like great marine 1:36:33.200 --> 1:36:36.680 charts on a GPS unit to have like all the 1:36:37.160 --> 1:36:40.559 bath metric data, all of a sudden, you're like, oh, 1:36:40.760 --> 1:36:43.880 that's why there's hell of it here, or here would 1:36:43.880 --> 1:36:46.360 be a great place to go and try to catch 1:36:46.400 --> 1:36:49.719 a yellow eye. Or I bet you salmon come pension 1:36:49.800 --> 1:36:52.439 through here when they're moving here to there. So the 1:36:52.520 --> 1:36:56.920 old timer will be like, oh, you whatever, can't you 1:36:57.040 --> 1:37:00.639 know this and that? And you're cheating it's a big crutch. 1:37:01.600 --> 1:37:03.760 But you'd also be like, but listen, I now have 1:37:03.960 --> 1:37:07.880 this like much more nuanced understanding of like what's going 1:37:07.960 --> 1:37:10.679 on and things that used to see mysterious and strange 1:37:10.720 --> 1:37:13.360 and and and like ship luck now kind of makes 1:37:13.400 --> 1:37:15.720 sense to me, and I understand what the ocean does 1:37:15.840 --> 1:37:19.960 now better. So is it that I lost something or 1:37:20.040 --> 1:37:24.640 did I gain something through technology? Right? I don't know 1:37:24.720 --> 1:37:29.800 the answer. I do you gained something? And I think 1:37:29.800 --> 1:37:32.800 the argument against because I heard it too as soon 1:37:32.840 --> 1:37:34.400 as I got my GPS, and I think I was 1:37:34.439 --> 1:37:36.360 the first one in hunting camp to have one. None 1:37:36.400 --> 1:37:38.760 of the other guys did. And yeah, I just got 1:37:38.880 --> 1:37:40.960 shit about, you know, cheating this, that and the other. 1:37:41.280 --> 1:37:43.800 But what I realized quickly is that like once you 1:37:43.960 --> 1:37:46.320 located that new park and you went to that new 1:37:46.400 --> 1:37:49.479 park two or three times using your GPS, the next 1:37:49.560 --> 1:37:52.360 time you don't bring it out again, and so then 1:37:52.439 --> 1:37:55.479 you're you know, learning it all, you know, and taking 1:37:55.720 --> 1:37:59.760 in the trail and the surrounding topography, and you know, 1:38:00.000 --> 1:38:01.760 maybe the tree you didn't notice earlier when you were 1:38:01.840 --> 1:38:04.200 looking downt your GPS, that is a tree that you 1:38:04.240 --> 1:38:08.000 can sort of remember your trail by. But like, eventually 1:38:08.200 --> 1:38:11.720 you still come to the same understanding of that landscape. 1:38:12.439 --> 1:38:13.960 It's just a little bit faster. And I don't know 1:38:14.000 --> 1:38:17.320 if that necessarily takes away from woodmanship skills, and it 1:38:17.439 --> 1:38:21.360 kind of makes you expand, it helps you jump outside 1:38:21.400 --> 1:38:25.000 of your immediate comfort zone and gives you the confidence 1:38:25.040 --> 1:38:27.960 to go check out new places, which adds your understanding 1:38:28.080 --> 1:38:32.960 and appreciation for fort en. What it doesn't do for people, 1:38:33.120 --> 1:38:34.800 and this is gonna probably stay the same for a 1:38:34.880 --> 1:38:38.800 long time, is it doesn't increase the stamina of your 1:38:38.920 --> 1:38:42.920 legs and make you want to walk any farther. And 1:38:43.080 --> 1:38:46.920 so you know, like that's the big thing that gets 1:38:47.000 --> 1:38:49.559 more people into the woods deeper. So no matter how 1:38:49.680 --> 1:38:51.599 much you can know and how much is supposedly opens 1:38:51.680 --> 1:38:54.519 up like you gotta walk. They're working on a product, 1:38:56.160 --> 1:38:59.280 but a lot of people, a lot of people probably 1:38:59.360 --> 1:39:01.400 used to just be like, this is my spot and 1:39:02.000 --> 1:39:04.679 this is that's all I do. Because I know this, people, 1:39:06.439 --> 1:39:09.320 you expand your horizon and be like, oh, I'm confident 1:39:09.400 --> 1:39:11.879 now to actually go drip up a lot of access 1:39:11.960 --> 1:39:15.120 and probably dispersed some hunters out to other properties or 1:39:15.200 --> 1:39:20.280 pieces they weren't access Definitely dispersed everybody just went to 1:39:20.360 --> 1:39:22.479 the same trailhead because it was marked. Here's the trailhead. 1:39:22.520 --> 1:39:24.800 It now like actually park a mile down the road 1:39:24.880 --> 1:39:27.240 where the fourth service touches the road and hiking up 1:39:27.360 --> 1:39:31.000 this ridge on an unmarked trail unmarked trailhead and cut 1:39:31.040 --> 1:39:33.040 everybody off an hour, you know, get in there an 1:39:33.080 --> 1:39:35.280 hour earlier, and then people walking up the trailer or whatever. 1:39:35.360 --> 1:39:38.600 But other ways to to use it. So more and 1:39:38.640 --> 1:39:41.040 more people parked alongside the highway during hunting season, like, 1:39:41.040 --> 1:39:43.640 oh yeah, there's one on the interstage going over the 1:39:43.720 --> 1:39:46.320 bat pass. There's a guy and we'll I mean we'll 1:39:46.360 --> 1:39:48.439 hear it from you know, our customers. There's folks who 1:39:48.560 --> 1:39:50.280 you know, they have all this equity, all this time 1:39:50.320 --> 1:39:52.800 spent where they found these honey holes or access sites, 1:39:53.240 --> 1:39:55.240 and then where everything that's wrong with hunting. You know, 1:39:55.360 --> 1:39:57.800 we open this up to everyone else. But as you said, 1:39:57.880 --> 1:39:59.639 you still have to hike up the mountain. You still 1:39:59.680 --> 1:40:01.000 have to a good shot on me, you have to 1:40:01.040 --> 1:40:03.000 find the animal. I mean, you still have to get 1:40:03.040 --> 1:40:05.479 it done. But what's funny is we get these guys 1:40:05.520 --> 1:40:07.840 saying we're the worst thing for hunting, and we're opening 1:40:07.960 --> 1:40:10.640 up all this opportunity for everyone else, and then we 1:40:10.760 --> 1:40:14.160 look and most likely not always, they have our products 1:40:15.040 --> 1:40:20.360 when they're using it. The other guy. Yeah, absolutely, But 1:40:20.439 --> 1:40:23.880 I occupied this, like I occupy that, or in every 1:40:23.920 --> 1:40:27.320 aspect of life, I like see both sides of stuff 1:40:28.080 --> 1:40:30.599 crippling degree. Yeah, no, I agree. I mean they spent 1:40:30.720 --> 1:40:33.320 time they learned it. You know, I would be frustrated 1:40:33.360 --> 1:40:38.400 as well, but it is satisfied. You know. Animal hunting, 1:40:38.439 --> 1:40:40.000 I went and hunted a place I had never been 1:40:40.439 --> 1:40:42.200 found a couple of pieces of state section that my 1:40:42.320 --> 1:40:45.120 cousin actually found because of our product. But I would 1:40:45.120 --> 1:40:46.760 have drove by it. I would have never looked at 1:40:46.800 --> 1:40:49.040 it and ended up having a couple of goats on 1:40:49.120 --> 1:40:51.439 there and hunted for a morning and shot one. Never 1:40:51.560 --> 1:40:55.160 been there, you know, might not ever go back, but 1:40:55.720 --> 1:41:01.240 that's experience, you guys. Silicing wedding ring, Yeah, good man, 1:41:01.280 --> 1:41:03.640 I'm not gonna get de gloved. No, you know that's 1:41:03.680 --> 1:41:06.040 what it's called when you bring off your hand your 1:41:06.120 --> 1:41:11.360 skin gloves A great word, isn't it. That's not why 1:41:11.439 --> 1:41:15.760 you wear it during hunting season. Yeah, to prevent just 1:41:17.160 --> 1:41:18.519 you don't want to get de gloved or you don't 1:41:18.520 --> 1:41:22.439 want to have a clicking noise when you grab something metallic. Uh, 1:41:23.400 --> 1:41:25.719 it's not for you. A little bit of both shooting 1:41:25.720 --> 1:41:29.280 the gun. I do a lot of bird hunting. So yeah, 1:41:29.920 --> 1:41:35.080 what's your ring made out of? Nor? I'm married? I'm married? Really? Yeah? 1:41:35.280 --> 1:41:39.800 What's going on there? Any prospects early. We'll put a 1:41:39.840 --> 1:41:42.400 plug in for you right now, man, we we'll we'll, 1:41:42.439 --> 1:41:44.479 we'll put it a plug in. I've got a lot 1:41:44.560 --> 1:41:46.920 of plugs. I don't know if man, they ever comes 1:41:46.960 --> 1:41:48.759 of it. You want to put a plug in for yourself? 1:41:49.120 --> 1:41:51.320 I don't know. I have a girlfriend at the moment. Okay, 1:41:51.400 --> 1:41:56.400 well let us know zax on Instagram. Z Yeah, there's 1:41:56.400 --> 1:41:57.760 a plug because we just give your phone on it 1:41:57.800 --> 1:41:59.639 where you tend to hang out. Let's see what rolls. 1:42:00.000 --> 1:42:01.720 Love to hear that it worked. No one that hasn't 1:42:01.720 --> 1:42:06.840 worked for they can find me there and fall maybe not. 1:42:07.040 --> 1:42:11.040 I't traveling a lot there, so, um, what's your wedding 1:42:11.160 --> 1:42:15.280 man of it's a deep glover. It's got gold and platinum. Okay, 1:42:15.439 --> 1:42:17.800 it's all right. Uh it's a good idea though. When 1:42:17.800 --> 1:42:21.640 you grab your bow click, I've got a tungsten one 1:42:21.680 --> 1:42:26.080 because for a regular season, don't wear that. When you 1:42:26.160 --> 1:42:27.880 burn your hand or get deep glove. They got to 1:42:27.960 --> 1:42:31.160 use the uh they got vice gript to snap it off. 1:42:31.439 --> 1:42:34.160 You have to crush it off, yeah, because it doesn't 1:42:34.240 --> 1:42:37.960 can't cut it with a drum telling you what, maybe 1:42:37.960 --> 1:42:39.479 I won't put it back on. This is like my 1:42:39.800 --> 1:42:42.760 my mission life. Two missions in life. One get people 1:42:42.800 --> 1:42:45.439 to switch to these, to get people to have kids, 1:42:45.479 --> 1:42:47.400 to keep their guns locked up and keep tuggar locks 1:42:47.439 --> 1:42:52.280 on them, save your finger skin. You got young kids 1:42:53.640 --> 1:42:56.400 six and two and one coming in the next two weeks, 1:42:57.400 --> 1:43:01.840 and you got to kids five, five and three, five 1:43:01.920 --> 1:43:05.840 and three, and I'm guessing you've got none. Yeah, um, 1:43:06.920 --> 1:43:09.840 anything anyone wants to add. This has been a great conversation. Man. 1:43:10.320 --> 1:43:12.280 It's funny because I've been I've been watching it all, 1:43:13.520 --> 1:43:15.560 like watching all but not you know, I mean, just 1:43:15.680 --> 1:43:18.719 like catching little like if you're someone's watching the movie 1:43:19.439 --> 1:43:21.000 and you pass through the room now and then you 1:43:21.080 --> 1:43:23.120 start getting kind of like a basic layout of what's 1:43:23.120 --> 1:43:24.840 going on in the movie, but there's a lot you missed. 1:43:25.600 --> 1:43:30.720 It's filling in all those holes. So we took on 1:43:30.840 --> 1:43:34.519 those investors, which we found great partners in growing the 1:43:34.600 --> 1:43:38.360 company and for the World Domination World Domination, it's it's 1:43:38.439 --> 1:43:40.240 we're gonna try to go big. We see a huge 1:43:40.240 --> 1:43:45.000 opportunity in the outdoor recreation space and a lot of 1:43:45.040 --> 1:43:47.840 potential there. So if you're doing something in a city, 1:43:48.680 --> 1:43:53.920 you know you're used Google restaurant streets directions. But if 1:43:53.960 --> 1:43:59.479 you're going in the outdoors like camping, hunting, fishing, yep, 1:44:00.000 --> 1:44:04.000 it'll be all X checking your properties anything there where 1:44:04.040 --> 1:44:08.920 Google maps ins on X begins like that. Yeah, I 1:44:09.040 --> 1:44:10.120 like that, but then I don't know if you want 1:44:10.160 --> 1:44:13.280 to have their name in there. Yeah, it's just because 1:44:13.320 --> 1:44:21.599 someday you might be buying those guys. That's true. Um yeah, 1:44:21.640 --> 1:44:28.479 any uh, final thoughts, oh man, just thanks to all 1:44:28.479 --> 1:44:31.120 our customers, and thanks to you guys for your support 1:44:31.160 --> 1:44:33.040 and really appreciate what you guys do. Excited for our 1:44:33.080 --> 1:44:38.080 partnership coming up. Yeah, man, going forward. I mean yeah, 1:44:38.200 --> 1:44:40.080 we were talking about this earlier with the final thoughts 1:44:40.120 --> 1:44:42.160 and they're like, oh man, we gotta think something. But honestly, 1:44:42.280 --> 1:44:45.320 for me, it's like you knew that a conclud but 1:44:45.479 --> 1:44:48.000 for me this is this is surreal because you know, 1:44:48.080 --> 1:44:49.800 I grew up watching your show and everything to be 1:44:49.840 --> 1:44:52.360 sitting here talking about it. I grew up using on 1:44:52.680 --> 1:44:55.599 X and it's great and just seeing where we've come. 1:44:55.800 --> 1:44:58.600 Really not to play off erics, but it is our customers. 1:44:58.800 --> 1:45:01.519 You know, we get their feedback positive and negative, but 1:45:01.640 --> 1:45:06.240 we have what ten customer service folks working in there, 1:45:06.720 --> 1:45:10.519 taking parcel ayres answering questions all that, you know, different 1:45:10.560 --> 1:45:13.559 ideas for features, whatever. But we listened to them all. 1:45:13.840 --> 1:45:17.040 We appreciate them all, even the bad ones, and it 1:45:17.160 --> 1:45:18.759 just helps us make it. You know, they're the boots 1:45:18.800 --> 1:45:21.360 on the ground for us. Has a customer ever had 1:45:21.360 --> 1:45:24.200 an idea? You're like, wow, that's a great idea. Oh, 1:45:24.280 --> 1:45:27.080 I'm sure I don't. I haven't had my specifically, I 1:45:27.160 --> 1:45:32.880 want to use this on my smartphone and make it. Yeah. Yeah, 1:45:33.000 --> 1:45:35.320 But I mean it's been great and looking forward to 1:45:35.400 --> 1:45:39.200 the years to come. What employee number were you? I 1:45:39.560 --> 1:45:42.160 was forty six, so we got one two and forty six? 1:45:42.360 --> 1:45:47.920 Yeah three? Oh sorry, one one, three, forty six and 1:45:47.960 --> 1:45:52.439 now we're what a hundred right now? You any concluders 1:45:53.200 --> 1:45:58.040 in the brand speaking to new CEO? That's information? Yeah, awesome, 1:45:58.080 --> 1:46:03.800 new CEO excited? Any concluders concluders? Yeah, you guys kind 1:46:03.800 --> 1:46:06.280 of nailed the customer that was mine. But we've just 1:46:06.360 --> 1:46:10.599 been super customer focused since the beginning. But I think 1:46:10.640 --> 1:46:14.200 the one thing I've learned is just, um, how kind 1:46:14.200 --> 1:46:16.240 of precious our time is outdoor? So back to like, 1:46:16.360 --> 1:46:19.800 are we taking away from the Woodsman ships. But you 1:46:19.840 --> 1:46:21.800 know everybody has such a busy life now with kids 1:46:21.840 --> 1:46:24.000 and families, and you go through different stages of your life. 1:46:24.000 --> 1:46:25.679 When I was in grad school, I could go hunting 1:46:26.280 --> 1:46:29.360 every day, every night, just check out of town and 1:46:29.640 --> 1:46:30.600 have a lot of time. But now as you have 1:46:30.680 --> 1:46:34.519 a family, times more precious. So just using our using 1:46:34.560 --> 1:46:37.439 a tool or something like this just to to really 1:46:37.520 --> 1:46:40.640 maximize your time in the field. We've just um I 1:46:40.720 --> 1:46:44.519 had a lot of success and helping people. You only 1:46:44.560 --> 1:46:46.760 have so many vacation days a year. You got to 1:46:46.760 --> 1:46:49.720 balance on between family vacations and going hunting and just 1:46:49.840 --> 1:46:52.759 helping people get out there. Have that kind of twenty 1:46:53.080 --> 1:46:55.240 years of knowledge and twenty minutes kind of like our 1:46:55.320 --> 1:46:59.280 internal slogan like I can go anywhere new gives people 1:46:59.320 --> 1:47:01.519 a knowledge to go to a new states, apply for 1:47:01.600 --> 1:47:04.800 new states, go explore, and U feel confident, have fun 1:47:04.840 --> 1:47:07.719 in the field, not feel that pressure that they're gonna 1:47:07.720 --> 1:47:10.240 be trespassing or have a landowner confront them or get 1:47:10.320 --> 1:47:12.519 in trouble from a game warden. You know, people are 1:47:12.520 --> 1:47:14.880 going out hunting to enjoy, spend time with their family 1:47:14.920 --> 1:47:17.880 and friends. So just super proud to have a product 1:47:17.920 --> 1:47:19.960 that helps people really enjoy their time in the field. 1:47:20.080 --> 1:47:22.400 So yeah, it would be fun to work at a 1:47:22.439 --> 1:47:26.280 place like that. Man. Yeah, yeah, we love hearing the stories. 1:47:26.360 --> 1:47:29.160 Keep them coming, I mean what keeps us going. Our 1:47:29.200 --> 1:47:32.040 team goes really hard to make these products for people 1:47:32.120 --> 1:47:34.479 and and we we get stories where you guys are like, 1:47:34.560 --> 1:47:37.439 h I would never had this experience if I hadn't 1:47:37.439 --> 1:47:39.400 had that product, and it just keeps us going hard 1:47:39.439 --> 1:47:41.760 and we love it, so keep them coming. Yeah. Yeah. 1:47:41.800 --> 1:47:43.680 We actually have like every two weeks, we have a 1:47:44.040 --> 1:47:48.759 company get together and we read positive and negative every 1:47:48.800 --> 1:47:52.240 two weeks from a customer that we'll get in what's 1:47:52.280 --> 1:47:55.120 gonna do. Yeah. Yeah, We've enjoyed just reading the ones 1:47:55.200 --> 1:47:57.080 since we started working with you guys that we've got 1:47:59.000 --> 1:48:01.599 and then we just send them through our Slack channel 1:48:01.640 --> 1:48:04.320 where all our employees can see them and they read them. 1:48:04.560 --> 1:48:06.680 So you guys send them to us, and we just 1:48:06.720 --> 1:48:09.559 sent them straight to everyone working on the product. I've 1:48:09.600 --> 1:48:13.080 got an idea because this is your concluder. Yeah, because 1:48:13.160 --> 1:48:15.679 I'm at home and I'm on on X, I'm like, Damn, 1:48:15.720 --> 1:48:17.599 that spot looks sweet. Should like to go check out 1:48:17.640 --> 1:48:19.920 that spot? Look at that? Yeah? Yeah, yeah, yeah, so 1:48:20.000 --> 1:48:21.800 what I need from you guys is like an app 1:48:21.920 --> 1:48:24.920 that sort of replaces me at work for a few 1:48:24.960 --> 1:48:27.880 hours and then at home so that I have that 1:48:28.080 --> 1:48:36.280 time work. Yeah uh no, thank you guys for coming by. Yeah, 1:48:36.360 --> 1:48:38.120 thank you guys. We appreciate it. That was fun, man. 1:48:38.120 --> 1:48:39.439 You guys have to come back more off in all 1:48:39.439 --> 1:48:43.320 the word like neighbors. Yeah. Absolutely, definitely, we can talk 1:48:43.360 --> 1:48:45.240 about maps. That was fun. Yeah, and I want to 1:48:45.439 --> 1:48:48.639 I gotta. We gotta interview nineties seven more employees. Yeah. 1:48:49.040 --> 1:48:52.240 I gotta talk to our GS team and learn about 1:48:52.240 --> 1:48:54.160 all the stuff they do. It's really cool. I got 1:48:54.240 --> 1:48:58.960 a ton more questions, so parts it out all right, 1:48:59.040 --> 1:48:59.559 Thanks Stevie.