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Speaker 1: This is me eat your podcast coming at you shirtless,

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Speaker 1: severely bog bitten and in my case, underwear listening podcast.

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Speaker 1: You can't predict anything. You're honest, zapp him with your

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Speaker 1: far away out bugles sound. I feel like you've gotten

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Speaker 1: worse at it over to yours. Hit it again because

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Speaker 1: sometimes sometimes they're like they're like they stir my soul.

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Speaker 1: You have got worse over you. I just wanted to

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Speaker 1: set the mood because you got you guys. Both two

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Speaker 1: of our three guests both got out. Three of our three?

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Speaker 1: Who else go? I shot one last weeks hunt with

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Speaker 1: the Out Foundation, and that's cheating. Yeah, it was a

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Speaker 1: good time. Were pretty Yeah, it was. I mean there

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Speaker 1: was a day and a half we didn't see or

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Speaker 1: hear elk, and then there was a morning where we

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Speaker 1: saw him, heard a lot of elk. What was going on?

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Speaker 1: What state we're in, Montana? Eastern Montana, so hunting just

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Speaker 1: you know, they were coming up river bottom and some

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Speaker 1: farmland and catching them up coming into the hills, picked

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Speaker 1: him off, and I mean it was it was wild

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Speaker 1: and crazy for about an hour and a half, calling them,

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Speaker 1: were getting out in front of them, got out in

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Speaker 1: front of him, and cow called him in. So there

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Speaker 1: was twelve bulls buglin. So that just really got him

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Speaker 1: to talk. It didn't actually get him to come over,

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Speaker 1: but then I just kind of snuck in and was

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Speaker 1: able to caw call him over the ridge to us. Okay,

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Speaker 1: twelve bulls, Yeah, it was. There was a big herd

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Speaker 1: going through and they were kind of navigating through. You know,

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Speaker 1: we're kind of big herd. I mean there was a

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Speaker 1: hundred elk easy really yeah, And I mean, you know,

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Speaker 1: there's a bunch of there's a bunch of different bulls

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Speaker 1: with the harems, you know, of six or seven. And

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Speaker 1: then my bowl was kind of following up the rear

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Speaker 1: and I could hear him bugling off, and so we

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Speaker 1: just waited till he got over out of sight, and

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Speaker 1: then a cow called a couple of times. He responded

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Speaker 1: right away, and then I could tell he was coming

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Speaker 1: our way and I had found a pinch point that

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Speaker 1: they all funneled through, and so we just waited there.

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Speaker 1: Cow called one more time, he responded and crested the

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Speaker 1: hill and came into forty yards. How far did you

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Speaker 1: run after you hit him? He went a little way,

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Speaker 1: so no excuses, didn't put the perfect shot on him,

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Speaker 1: so hit him and ended up watching him go over

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Speaker 1: the ridge a little bit, and then decided to back

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Speaker 1: out for a couple hours and went back and he

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Speaker 1: was dead there. So we made it a couple hundred yards. Yeah,

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Speaker 1: I kept it real and Western Montana public land. We're

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Speaker 1: using on X, sharing way points, checking out where the

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Speaker 1: water is. I gotta look at intermittent streams to see

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Speaker 1: where the water is going to be when I'm up

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Speaker 1: in the mountain. Did my little now union there, I

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Speaker 1: use a starry pin and get water. I don't like

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Speaker 1: to carry water around, so check out those intermittent streams.

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Speaker 1: Get down there a little drink that probably had to

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Speaker 1: use on actually, just to figure out make sure he

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Speaker 1: wasn't going from one private to the wrong private. Yeah,

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Speaker 1: we're definitely navigating boundaries, making sure I was on the

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Speaker 1: right places there, and then also just being able to mark,

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Speaker 1: you know, we're sharing way points where to be at

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Speaker 1: certain times. What do you guys call that? This is

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Speaker 1: kind of not off topic but a little tangent here,

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Speaker 1: But what do you get? Because I was talking to

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Speaker 1: a friend of mine, I was telling me about don't

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Speaker 1: talk about a definitely still on elkhn. But he was

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Speaker 1: telling me about how his guiding season was in Colorado,

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Speaker 1: and he was saying, man, I had just the last

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Speaker 1: week multiple like a half dozen magic circles. Now does

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Speaker 1: that mean anything to you? When someone someone said they're

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Speaker 1: out depend on the context, mane and they got into

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Speaker 1: like the magic circle. No, I would be like I

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Speaker 1: would say in that situation, I would say, um, would

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Speaker 1: you happen to be referring to a honey hoole? Mm hm,

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Speaker 1: which you wouldn't ask them if there were any wizards involved. Yeah,

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Speaker 1: well yeah, if he was hunting mushrooms, I would think

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Speaker 1: you found a bunch of ferry rings. Well, I've forgotten

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Speaker 1: that we used that term back when I used to

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Speaker 1: guide there. The magic circle. Yeah, it means like a

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Speaker 1: honey hole. No fest, Yeah, that's what I was thinking,

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Speaker 1: rot fest. Some people call it like I've heard it

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Speaker 1: call a meatball. I've heard it called a god What

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Speaker 1: did the guy from primos Um Jim Horn from those

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Speaker 1: early Premos videos used to call it ud place where

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Speaker 1: there was a lot of bugling elk activity. Sure, but

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Speaker 1: it's so rare and it's so special that when you

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Speaker 1: find yourself all a sudden there. Yeah, and it's just like,

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Speaker 1: holy sh it, there are three d and sixty degrees.

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Speaker 1: They're screaming, I don't have to talk, I don't have

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Speaker 1: to do anything. I under stand here most likely wanting

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Speaker 1: to come walk and buy me. And you feel like

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Speaker 1: you're heavily use it heavily and use it for turks

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Speaker 1: and unused it for out But that it just reminded

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Speaker 1: me because it kind of sounds like you got yourself. Yeah,

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Speaker 1: we did into that. We found them. They were migrating

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Speaker 1: up and you know, what do you mean migrating. They're

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Speaker 1: displaced by pressure. They're doing their daily like going to

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Speaker 1: get water and food and sleeping. So they were down

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Speaker 1: at night. They would come out to the fields and

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Speaker 1: then you could hear them all night, you know, down

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Speaker 1: in the hay fields, and then they would migrate up

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Speaker 1: top into the hills and they'd go bed up on

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Speaker 1: the north facing slopes and some on that property, some

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Speaker 1: on the neighboring. But really what it was is we

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Speaker 1: could hear them and there was two predominant ridges and

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Speaker 1: a big creek in the middle, and so we kind

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Speaker 1: of slowly went up at dark at first light, listened

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Speaker 1: and we could till they were crossed, and when we

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Speaker 1: got to that kind of cliff we could just see

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Speaker 1: them all moving up. So we had to dive down

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Speaker 1: in the creek and go get in there, try to

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Speaker 1: get ahead of them summing past us at that point,

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Speaker 1: and then I didn't call until I knew that last

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Speaker 1: one was there. We just kept trying to sneak in

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Speaker 1: get on him. Ended up having a rag goring at

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Speaker 1: like fifty. It's two really nice bulls fighting at about ten.

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Speaker 1: Couldn't get around them. The wind was bad. Luckily it

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Speaker 1: was all coming down the drainage. And then the biggest

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Speaker 1: bowl I saw. We had him at a hundred fifty

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Speaker 1: and we're pinned down just some in some timber and

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Speaker 1: big flat. Couldn't get across. So I just told the cameraman.

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Speaker 1: I was like, Hey, we can't do anything, just film him. Yep.

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Speaker 1: They're filming that one for one of their videos. Yep,

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Speaker 1: we're gonna be in it. Yep. So I don't know

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Speaker 1: if that one's going TV or online, but yeah, they

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Speaker 1: were filming for that one. So we got a couple

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Speaker 1: of really nice bowls on camera. Just unfortunately, I'm I'm

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Speaker 1: an opportunist and that. You know, I knew that bowl coming.

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Speaker 1: He was fired up and ready to go, and I

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Speaker 1: found the pinch point that he was going to go.

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Speaker 1: So we just waited and we were ready for him. Nice. Yeah,

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Speaker 1: it was a good hunt. It was fun. But I

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Speaker 1: mean before that we had one bowl, no two bowls

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Speaker 1: within a hundred fifty one within a hundred you know,

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Speaker 1: it's not you know, it was tough hunting. They were

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Speaker 1: kind of their normal patterns. They weren't really following the

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Speaker 1: script there. So it was a lot of glassing, a

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Speaker 1: lot of silent days, a couple of days where we

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Speaker 1: didn't see elk, and then we ended up finding where

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Speaker 1: they were. Do you have in your head? Uh, do

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Speaker 1: you have in your head like the distance beyond which

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Speaker 1: I will not shoot? Absolutely? I kind of do like

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Speaker 1: a hard stop, and I think it. I think with elk,

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Speaker 1: I think it moves that distance should be shorter or closer.

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Speaker 1: They're tough animals and yeah, like oh over, yeah, yeah,

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Speaker 1: I mean it it varies from everyone else, but everything's

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Speaker 1: got to be perfect regardless. But fifty yards on milks

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Speaker 1: a poke, I mean that's a good shot, you know. Yeah.

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Speaker 1: I wound up having um. Yeah, in my head, like

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Speaker 1: the like the non debatable distance beyond which you will

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Speaker 1: not have been like, well wait and see, yeah, because

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Speaker 1: they look big. Man, we're looking there. They we're looking

152
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Speaker 1: at a spike standing there and I'm like, man, you

153
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Speaker 1: could you know an arrow over there? I don't be ranged, frien.

154
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Speaker 1: It's like seventy two and I'm like, well, a lot

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Speaker 1: of people do. But that's a long distance for something

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Speaker 1: that's aware of you and already looking over, especially when

157
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Speaker 1: you're aware of you. Man, we'd learned, you know, we

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Speaker 1: talked about this on the podcast on Monday, but you know,

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Speaker 1: we and we got to review it because we filmed it,

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Speaker 1: you know. But the Steve the bullet stea shot really

161
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Speaker 1: jumped the string. And it was because he was aware, right,

162
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Speaker 1: he was tense stop because something was amiss. He was

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Speaker 1: standing around long enough because he was still listening to

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Speaker 1: a cat supposed cow over the hill, right, But like

165
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Speaker 1: when he heard that arrow bow go off, man, he

166
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Speaker 1: launched and we gotta yeah, there's a frame. There's a

167
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Speaker 1: frame where you there's a tree that there's a The

168
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Speaker 1: arrows passed in front of a ponderosa and the frame

169
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Speaker 1: happened to catch the blur of the arrow, so you

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Speaker 1: know where the arrow isn't a flight path, nothing is

171
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Speaker 1: already on its way. Yeah, did you guys, cal call him?

172
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Speaker 1: Stop him? Well, he's coming into coming then was hiding

173
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Speaker 1: and I was, I mean after the shot, no before,

174
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Speaker 1: so Eric and I were talking about this. My bowl

175
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Speaker 1: was moving parallel to me, and I cal called him,

176
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Speaker 1: and he turned and looked, and you know, we were

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Speaker 1: wondering if that played into why I didn't hit exactly

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Speaker 1: where I wanted to. I'm not using that as an excuse,

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Speaker 1: but preferably as an equivalent of saying like, hey, yeah, exactly,

180
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Speaker 1: which works really well too. Yeah yep, But but then

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Speaker 1: they're looking at you and yeah, then they're like, he

182
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Speaker 1: had no idea I was there. He was looking forward,

183
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Speaker 1: and then when I caw called, you can see he

184
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Speaker 1: looks right over on film. And then when I shot,

185
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Speaker 1: obviously you can hear the string. Regardless how quite a

186
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Speaker 1: bow is, they can hear something. And so do you

187
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Speaker 1: feel like he jumped too? He he whirled a little bit. Absolutely,

188
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Speaker 1: I mean he turned, but I think I think what

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Speaker 1: it was. I think he knew I was there when

190
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Speaker 1: I cal called, and I think he wouldn't of And

191
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Speaker 1: if he would have stopped, I would have had you

192
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Speaker 1: know that, I had no idea if he would have stopped. Yeah,

193
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Speaker 1: if he would have stopped. And at that point, he's moving,

194
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Speaker 1: you know, he's not moving fast, but he's moving to

195
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Speaker 1: go up and follow these other elk and I shot

196
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Speaker 1: last year at one that was just very slowly walking,

197
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Speaker 1: thinking like, oh, there's no way if I'm just tracking him,

198
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Speaker 1: I touched off. It was like yards, there's no way

199
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Speaker 1: that I won't just smoke him right where I'm aiming.

200
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Speaker 1: And I didn't do it. I mean I hit him

201
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Speaker 1: way back, you know, straight, like just above the guts,

202
00:10:29,760 --> 00:10:32,560
Speaker 1: no vitals, and I know you know, Eric and I

203
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Speaker 1: were talking about that and not take his story, but

204
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Speaker 1: he didn't calcoled stop. He was patient and it paid off. Well,

205
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Speaker 1: I want to talk about that. Then then I got

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Speaker 1: a head. You guys, tell who you are first, but no,

207
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Speaker 1: if you can tell who you are or you just

208
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Speaker 1: tell us about this, then tell you who you are.

209
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Speaker 1: I'll just tell the story to start and then you'll

210
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Speaker 1: tell us who you are. So here's a story coming

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Speaker 1: from a from a just from a voice from the darkness,

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Speaker 1: lone voice from the blackness. Yeah, last weekend I was

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Speaker 1: out elk hunting with my brother in law. Yeah, I

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Speaker 1: used to guide. Yes, I did full that in there

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Speaker 1: because I used to guide over by where that was

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Speaker 1: out rocking Mount An Elk Foundation Eastern Montana mostly elk,

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Speaker 1: u mule deer, and elk. But yeah, I guided for

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Speaker 1: a couple of seasons for elk hunting and in September,

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Speaker 1: all of September that was a good time. Tiring though,

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Speaker 1: seven days seven days when you got the long days

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Speaker 1: where you're getting back to camp at tin eating, going

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Speaker 1: to bed at eleven, get up at five am, and

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Speaker 1: they're trying to serve you a big breakfast. After you

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Speaker 1: ate it, I'm like, no, I cannot eat. I just

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Speaker 1: ate it stuffed myself at eleven o'clock. I cannot eat.

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Speaker 1: But yeah, it tires you. You guys would do seven

227
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Speaker 1: day hunts, seven day hunts over this type of country

228
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Speaker 1: eastern Montana, the breaks type stuff, Yellowstone River breaks, and

229
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Speaker 1: you had hunters that could no problem make it through

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Speaker 1: that or you have feel like the waning after halfway. Yeah,

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Speaker 1: they could do it. When you're doing just one hunt

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Speaker 1: is doable. But then you do one day arrest, and

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Speaker 1: then another hunt seven days and one day arrest, seven

234
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Speaker 1: more days, another day, arrest, seven days and you're like, okay,

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Speaker 1: I want to get behind the computer again. That was fun,

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Speaker 1: but longing when you started longing for your computer, if

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Speaker 1: only the answer something, Yeah, those were the early days.

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Speaker 1: But yeah, so there I get in the circle. The

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Speaker 1: circle of life wasn't magic circle of magic, magic circle.

240
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Speaker 1: So we you're just n Joe blow public Land. Anytime

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Speaker 1: Bick and the Harry, tons of people go up this

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Speaker 1: trailhead tons of people. So yeah, everybody, That's why I

243
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Speaker 1: went Thursday morning. I found him and then we kind

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Speaker 1: of bumped a little bit. We figured they went into

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Speaker 1: this other base and kind of worked around the other way,

246
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Speaker 1: and sure enough we figured they were in that base,

247
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Speaker 1: and so we went and made the trek up there

248
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Speaker 1: about five miles and did a locate Friday afternoon, they responded, um,

249
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Speaker 1: so we're like, okay, well, let's set up our camp.

250
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Speaker 1: We actually went a little further and went over the ridge,

251
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Speaker 1: set up camp, came back and by that time we

252
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Speaker 1: bugled from the road. You guys on horseback or walking walking, Yeah,

253
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Speaker 1: by that time we were on the road. It is

254
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Speaker 1: a road though, but um it's a gated road. And

255
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Speaker 1: there was one above a bugle, and there's response above

256
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Speaker 1: response below in this big basin, like, oh sweet, well,

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Speaker 1: why don't you. I wanted my brother in law to

258
00:13:31,080 --> 00:13:32,920
Speaker 1: get one. So I'm like, go up after that when

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00:13:32,920 --> 00:13:34,360
Speaker 1: he's above the road, and we don't really want to

260
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Speaker 1: go down there. That would not be fun. So he

261
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Speaker 1: starts working in. I'm just so I start bugling. They

262
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Speaker 1: wouldn't answer to a cow call, but they're answering your

263
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Speaker 1: bugle something. Wow. Stick with what's working, thinking that you're

264
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Speaker 1: gonna keep it talking. He's gonna slip in there, and

265
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Speaker 1: so I'll keep him talking from four yards and you

266
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Speaker 1: just slip in and see what you can get. We

267
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Speaker 1: know he's probably got cows. He's chuckling, so he's got

268
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Speaker 1: cows up there, But just slip in and get close.

269
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Speaker 1: That's kind of our strategy. So I kept him bugling,

270
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Speaker 1: although the one below me was more responsive to all

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Speaker 1: my bugles, so I just sat there and bugled. Well,

272
00:14:05,040 --> 00:14:08,080
Speaker 1: sure enough he's working in. Here comes a bugle coming

273
00:14:08,200 --> 00:14:10,520
Speaker 1: up out of the base, and I'm like, jeez, this

274
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Speaker 1: one's gonna come right in. It must be a satellite bowl.

275
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Speaker 1: But he bugles, and I think I'm about a hundred

276
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Speaker 1: yards from him, and he must he somehow got by

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00:14:18,320 --> 00:14:22,280
Speaker 1: me without me seeing him, And anyway, he ended up

278
00:14:22,320 --> 00:14:25,720
Speaker 1: coming around and he probably heard me and got close

279
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Speaker 1: enough to be watching where the sound was coming from

280
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Speaker 1: and got nervous. Um. But I kept bugling. My brother

281
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Speaker 1: and I finally got close to that one. He said

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Speaker 1: he got a thirty yard opportunity, but the bull came

283
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Speaker 1: in and the wind shifted a little bit and kind

284
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Speaker 1: of walked off the other way. So he's so close

285
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Speaker 1: to that one. But I've been bugling for like every

286
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Speaker 1: you know, every ten minutes at bugle do just do

287
00:14:45,720 --> 00:14:50,040
Speaker 1: locate bugle, And this one just keeps responding. So I've

288
00:14:50,040 --> 00:14:51,840
Speaker 1: been bugling for like an hour and a half now,

289
00:14:52,960 --> 00:14:55,160
Speaker 1: and this one just you can tell he's like leaving

290
00:14:55,160 --> 00:14:57,200
Speaker 1: his cows and like coming up halfway up the base

291
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Speaker 1: and just I'm like, jeez, he's like moving. I think

292
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Speaker 1: he's leaving his cows and coming up. So I knew,

293
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Speaker 1: well I went up to the head of the drainage

294
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Speaker 1: and seeing these wallows down there, so I went down

295
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Speaker 1: to the wall. I was like, maybe he'll come up

296
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Speaker 1: and get upset about this if I go into his

297
00:15:11,000 --> 00:15:14,480
Speaker 1: bedroom and start bugle, and so I bugle there you

298
00:15:14,520 --> 00:15:18,160
Speaker 1: can hear him responding. But then that's about the time

299
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Speaker 1: I met up with my brother in Lawn. We were

300
00:15:20,160 --> 00:15:22,920
Speaker 1: talking about He told me about his whole scoop getting

301
00:15:22,920 --> 00:15:25,360
Speaker 1: close and everything. And while we're talking, I hear the

302
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Speaker 1: bull buglin right in the wall is where I was.

303
00:15:27,920 --> 00:15:31,600
Speaker 1: I'm like, he's like leaving his cows. He's he's pretty

304
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Speaker 1: fired up. So anyway, we keep walking and we get

305
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Speaker 1: a little bit around the base and I'm bugling again.

306
00:15:37,120 --> 00:15:40,000
Speaker 1: He's responding. Now the other one. Ryan thought he spooked

307
00:15:40,040 --> 00:15:42,400
Speaker 1: the other one, but he was still up there buglin

308
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Speaker 1: right from the exact same spot. So my geez, go

309
00:15:44,440 --> 00:15:48,200
Speaker 1: back there that I'm gonna go around here. We're in

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Speaker 1: the circle. We're in the magic circle. Let's do this.

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Speaker 1: So I just keep going around the basin on this

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Speaker 1: road and I'm bugle and buglin. He's responding, and I

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Speaker 1: get a little further he stops responding. I'm like, I'm

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00:16:00,040 --> 00:16:03,400
Speaker 1: and what's going on? He hasn't responded like three bugles.

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00:16:03,400 --> 00:16:05,320
Speaker 1: At that point, I'm thinking, man, do I need to

316
00:16:05,320 --> 00:16:07,320
Speaker 1: go down here? I'm just kind of slowly moving along

317
00:16:07,320 --> 00:16:09,720
Speaker 1: this road. What time is it now? Now it's about

318
00:16:10,360 --> 00:16:12,880
Speaker 1: seven o'clock. We had started at like four thirty. Now

319
00:16:12,920 --> 00:16:15,200
Speaker 1: it's about seven o'clock. I've been buggling at this guy

320
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Speaker 1: for two and a half hours. And turns out he

321
00:16:17,600 --> 00:16:19,600
Speaker 1: is about fed up and he's going to see who

322
00:16:19,640 --> 00:16:23,240
Speaker 1: the hell is in his winds not blowing down to him. Um,

323
00:16:23,280 --> 00:16:26,320
Speaker 1: it did when I was on that road. So anyway, yeah,

324
00:16:26,560 --> 00:16:28,800
Speaker 1: it it's kind of swirled down in there. The wind

325
00:16:28,920 --> 00:16:30,880
Speaker 1: was still. It was actually kind of coming up still.

326
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Speaker 1: You know, six o'clock, it's still coming up seven it

327
00:16:32,880 --> 00:16:36,840
Speaker 1: starts to want to Yeah, oh sorry, I was mixed up,

328
00:16:38,080 --> 00:16:43,960
Speaker 1: so yeah, pm to seven pm then, so I'm just

329
00:16:44,000 --> 00:16:45,480
Speaker 1: thinking what do I need to do that better? And

330
00:16:45,520 --> 00:16:47,640
Speaker 1: so I can't believe that I can't leave, But you

331
00:16:47,760 --> 00:16:53,400
Speaker 1: have expecting other guys to show because all this racket potentially, yeah,

332
00:16:53,480 --> 00:16:56,200
Speaker 1: I mean I was, I potentially expected some guys to

333
00:16:56,200 --> 00:16:58,320
Speaker 1: come up the road. Yeah, there's a lot of guys

334
00:16:58,320 --> 00:17:03,680
Speaker 1: that going there. Um, so I'm thinking, well, he must

335
00:17:03,680 --> 00:17:05,320
Speaker 1: have just went back to his cows whatever. And I'm

336
00:17:05,359 --> 00:17:06,920
Speaker 1: just sitting down the road thinking about what I should

337
00:17:06,920 --> 00:17:09,400
Speaker 1: do and all of a sudden, I see Tan coming through.

338
00:17:09,440 --> 00:17:12,480
Speaker 1: I'm like, what, Oh my gosh, he's like sixty yards away,

339
00:17:12,560 --> 00:17:16,800
Speaker 1: coming up the mountain just like this. And I and

340
00:17:16,920 --> 00:17:18,880
Speaker 1: my range finder out earlier because I had that one

341
00:17:18,920 --> 00:17:21,359
Speaker 1: bowl come in. Well, I put my belt strap around

342
00:17:21,440 --> 00:17:23,639
Speaker 1: when I had my range finder from in my pocket.

343
00:17:23,720 --> 00:17:25,240
Speaker 1: So I'm like doing one of those like, oh I

344
00:17:25,280 --> 00:17:27,960
Speaker 1: did that again. I gotta get my range finder out

345
00:17:27,960 --> 00:17:31,880
Speaker 1: from underneath my belts trap. Oh my gosh, she's coming in.

346
00:17:32,400 --> 00:17:36,359
Speaker 1: So I'm getting nervous at this point, and I'm ranging. Okay,

347
00:17:36,359 --> 00:17:38,760
Speaker 1: I get twenty thirty for you. Okay, this is close,

348
00:17:38,840 --> 00:17:42,080
Speaker 1: Like wow, I love hunting the timber. This is actually doable.

349
00:17:42,080 --> 00:17:45,720
Speaker 1: He could come into thirty. So he's coming up getting

350
00:17:45,720 --> 00:17:47,560
Speaker 1: aero knocked. And by the time I get that aero knocked,

351
00:17:47,640 --> 00:17:49,640
Speaker 1: he's at like thirty and he stops and I think

352
00:17:49,640 --> 00:17:52,000
Speaker 1: he hears a little bit, and he's just sits there

353
00:17:52,880 --> 00:17:55,520
Speaker 1: about twenty seconds. He's sitting there, and I'm just like

354
00:17:56,080 --> 00:17:57,920
Speaker 1: I had I Usually i'm pretty calm, being a guide

355
00:17:57,920 --> 00:18:01,080
Speaker 1: and everything, I'm pretty pretty calm and did but I

356
00:18:01,080 --> 00:18:03,960
Speaker 1: was nervous at that point, and I started like because

357
00:18:04,000 --> 00:18:05,840
Speaker 1: I had seen his rack. I'm like, this is a monster.

358
00:18:06,960 --> 00:18:08,359
Speaker 1: I was just like, oh no, he's gonna win me.

359
00:18:08,400 --> 00:18:10,200
Speaker 1: And I felt the wind go fright on the back

360
00:18:10,240 --> 00:18:13,760
Speaker 1: of my neck. I'm like, oh no, just like hyperventilating. No,

361
00:18:14,440 --> 00:18:16,760
Speaker 1: but just this is one of those situations. Usually it

362
00:18:16,800 --> 00:18:20,160
Speaker 1: goes all wrong downhill. You know, something happens and they

363
00:18:20,200 --> 00:18:24,199
Speaker 1: blow out. Everything went right here. It's so thankful that

364
00:18:24,280 --> 00:18:26,800
Speaker 1: everything went right. So he turns and starts coming up hill.

365
00:18:26,840 --> 00:18:28,800
Speaker 1: He kind of does a little number. Felt the wind

366
00:18:28,880 --> 00:18:32,399
Speaker 1: on your neck and which it wasn't him, but it

367
00:18:32,560 --> 00:18:34,560
Speaker 1: was it was he was. This is a steep slope,

368
00:18:34,600 --> 00:18:36,359
Speaker 1: so I think it was just floating over him and

369
00:18:36,600 --> 00:18:40,440
Speaker 1: to the side. So he turns and he starts going

370
00:18:40,480 --> 00:18:42,440
Speaker 1: through these gaps and I have a chance to draw.

371
00:18:42,480 --> 00:18:45,960
Speaker 1: I'm like, okay, there's three gaps there. Please stop there, no, hope.

372
00:18:46,000 --> 00:18:49,000
Speaker 1: He doesn't stop. He's moving up stopping that one. Please no.

373
00:18:49,160 --> 00:18:51,800
Speaker 1: He's like, oh my goshould I calcols, colcol No, don't

374
00:18:51,800 --> 00:18:53,520
Speaker 1: do it, don't do it. He doesn't doesn't know anything.

375
00:18:54,320 --> 00:18:57,200
Speaker 1: He's pissed. And there's the third gap and he stops

376
00:18:57,359 --> 00:19:02,119
Speaker 1: and I'm like, okay, that's thirty I like put it

377
00:19:02,160 --> 00:19:03,760
Speaker 1: on his shoulder. Then my gosh, no, I gotta do

378
00:19:03,800 --> 00:19:06,040
Speaker 1: further back. I gotta do further back. Get where that

379
00:19:06,240 --> 00:19:08,440
Speaker 1: long is really big, like mid body where that long?

380
00:19:08,600 --> 00:19:11,880
Speaker 1: Because I always shoot high, it seems like so sure enough,

381
00:19:12,240 --> 00:19:16,440
Speaker 1: shoot boom. He starts trotting off. I looked at my vine.

382
00:19:16,520 --> 00:19:18,440
Speaker 1: I was like, oh, yes, it's good. Like blood starts

383
00:19:18,480 --> 00:19:21,320
Speaker 1: forming right mid body, Like okay, that's a good shot.

384
00:19:21,400 --> 00:19:24,080
Speaker 1: I've gotta get his lungs. He trots about forty yards,

385
00:19:24,440 --> 00:19:28,399
Speaker 1: It goes over this little rise and I hear a crash, crash, crash, crash.

386
00:19:28,440 --> 00:19:30,560
Speaker 1: He made it like forty yards and just like six

387
00:19:30,600 --> 00:19:33,520
Speaker 1: seconds he bloom, tumbled and was done. I'm like, yeah,

388
00:19:33,560 --> 00:19:37,600
Speaker 1: I hadn't, like yes, yelled out loud. You know, I

389
00:19:37,600 --> 00:19:39,760
Speaker 1: couldn't do because it was like just a monster. I

390
00:19:39,760 --> 00:19:42,000
Speaker 1: hadn't even come close to getting anything like that. And

391
00:19:43,320 --> 00:19:47,440
Speaker 1: in public land archery so turned out to be a huge, mature,

392
00:19:48,400 --> 00:19:51,359
Speaker 1: fully mature bowl. And I'm just stoked. Two pounds of

393
00:19:51,359 --> 00:19:54,360
Speaker 1: meat came off of him. We get a meat processor. Yeah,

394
00:19:54,880 --> 00:19:57,840
Speaker 1: just enormous, to the point where we got all three

395
00:19:57,880 --> 00:20:00,840
Speaker 1: quarters off and we still couldn't like him flipped over

396
00:20:00,880 --> 00:20:03,120
Speaker 1: because he's on a step hillside. We got him tied

397
00:20:03,160 --> 00:20:06,159
Speaker 1: off and we couldn't like jeez, we just like one am.

398
00:20:06,200 --> 00:20:09,160
Speaker 1: We've been cutting on him for four hours, couldn't quite

399
00:20:09,200 --> 00:20:11,960
Speaker 1: get him over even with one all the other quarters off.

400
00:20:12,000 --> 00:20:18,080
Speaker 1: Guts out, big old, big old massive bowl. All right, man,

401
00:20:18,640 --> 00:20:21,560
Speaker 1: it's so awesome and I just can't believe how it happened.

402
00:20:21,640 --> 00:20:24,920
Speaker 1: Bugling this guy and he comes in like that. I

403
00:20:24,920 --> 00:20:26,800
Speaker 1: I haven't had an experience like that in a long time.

404
00:20:27,040 --> 00:20:29,760
Speaker 1: It's probably gonna change your hunting tactics a little bit

405
00:20:29,880 --> 00:20:32,000
Speaker 1: yext here. It's like, man, if you just sit back

406
00:20:32,080 --> 00:20:38,600
Speaker 1: and getting the magic circle and start bugling, getting his

407
00:20:38,680 --> 00:20:42,520
Speaker 1: bedroom and bugle some more. Getting fired up. Take a

408
00:20:42,560 --> 00:20:44,520
Speaker 1: couple of hours, so you don't know what can happen

409
00:20:44,600 --> 00:20:47,439
Speaker 1: while you're bugling. So you never call called once. We

410
00:20:47,520 --> 00:20:49,119
Speaker 1: did try it in the beginning and they just wouldn't

411
00:20:49,160 --> 00:20:51,200
Speaker 1: respond to it. So I go, I'm gonna stick with

412
00:20:51,240 --> 00:20:54,040
Speaker 1: the bugle. He's like, yeah, yeah, yeah, he's just ladies.

413
00:20:54,680 --> 00:20:56,880
Speaker 1: He had ladies down there. I'm pretty sure he's chuckling.

414
00:20:58,680 --> 00:21:02,359
Speaker 1: So but yeah, we would probably tell who you are, now, Okay,

415
00:21:02,440 --> 00:21:04,360
Speaker 1: I can do that. My name is Eric stake. Fred,

416
00:21:04,400 --> 00:21:08,680
Speaker 1: I'm the founder of on X. Okay, I'm Zack sand Out,

417
00:21:08,760 --> 00:21:12,000
Speaker 1: So I'm the marketing coordinate project coordinator at on X

418
00:21:13,119 --> 00:21:16,760
Speaker 1: and you've got mat Sital product owner for on X.

419
00:21:18,359 --> 00:21:22,120
Speaker 1: I do a little bit everything, so, um, I guess

420
00:21:22,119 --> 00:21:23,840
Speaker 1: I kind of like think of like the customer voice,

421
00:21:24,080 --> 00:21:27,320
Speaker 1: but day to day operations is a lot of marketing strategy,

422
00:21:27,400 --> 00:21:31,720
Speaker 1: go to market strategy, kind of product development. So product owner,

423
00:21:33,040 --> 00:21:37,000
Speaker 1: it's kind of like a term that software companies use,

424
00:21:37,440 --> 00:21:42,040
Speaker 1: so overarching vision for the product. Got goah, got you?

425
00:21:42,840 --> 00:21:44,720
Speaker 1: I would imply I would think that means that you

426
00:21:44,800 --> 00:21:47,440
Speaker 1: see things through from beginning to end. Is that not true?

427
00:21:48,160 --> 00:21:52,159
Speaker 1: Like who's the owner of this some things? Yeah? How

428
00:21:52,200 --> 00:21:56,439
Speaker 1: long have all you guys been with on X starting

429
00:21:56,680 --> 00:22:00,000
Speaker 1: I've been here, I've only been Yes, I'm coming up

430
00:22:00,040 --> 00:22:03,560
Speaker 1: on three years, coming up on three years. I started

431
00:22:03,640 --> 00:22:05,480
Speaker 1: right out of college as an intern and then just

432
00:22:05,560 --> 00:22:10,360
Speaker 1: kind of way up through. Yep, that's cool, man, I'll

433
00:22:11,119 --> 00:22:16,960
Speaker 1: be hinting eight years in January, which is stretching back, Yeah,

434
00:22:16,400 --> 00:22:19,919
Speaker 1: the old days. What do we at like nine years now?

435
00:22:21,040 --> 00:22:24,199
Speaker 1: The first launch of the product. How many years did

436
00:22:24,200 --> 00:22:26,240
Speaker 1: you Well, we'll talk about that in a minute. No,

437
00:22:26,400 --> 00:22:27,879
Speaker 1: tell me, no, how many years had you mess with

438
00:22:27,880 --> 00:22:31,359
Speaker 1: it before it became a thing. I had been messing

439
00:22:31,400 --> 00:22:34,600
Speaker 1: with that GPS product for about a year, kind of

440
00:22:34,600 --> 00:22:37,760
Speaker 1: figured it out late two thousand eight. And uh, it

441
00:22:37,840 --> 00:22:39,639
Speaker 1: took me about a year to come up with figuring

442
00:22:39,640 --> 00:22:41,840
Speaker 1: out how to get the data onto the chip. And

443
00:22:41,880 --> 00:22:44,280
Speaker 1: that was the original garment product for a garmen. So

444
00:22:44,400 --> 00:22:47,720
Speaker 1: what um, okay, marshby through this, because let let me

445
00:22:47,800 --> 00:22:49,800
Speaker 1: let let's step back in the time when I was

446
00:22:50,440 --> 00:22:53,280
Speaker 1: When I was a boy and when I would look

447
00:22:53,320 --> 00:22:58,600
Speaker 1: for I would like scour for trapping permissions, ye, muskrat

448
00:22:58,640 --> 00:23:03,960
Speaker 1: spots whatever. I would go down. Um, I'd go to

449
00:23:04,000 --> 00:23:09,320
Speaker 1: the township the various townships around where I lived in

450
00:23:09,400 --> 00:23:13,160
Speaker 1: western Michigan, so all the townships and all the counties,

451
00:23:14,000 --> 00:23:16,439
Speaker 1: and I would go down there and get their tax

452
00:23:16,520 --> 00:23:19,000
Speaker 1: record books and they would let you photo copy pages

453
00:23:19,800 --> 00:23:22,720
Speaker 1: for fifty cents a piece or whatever, or you could

454
00:23:22,720 --> 00:23:25,040
Speaker 1: just go and you could also go and buy a

455
00:23:25,119 --> 00:23:30,320
Speaker 1: township plat book. I would hand that to my father

456
00:23:31,160 --> 00:23:35,440
Speaker 1: and my father would um work the phones. I would

457
00:23:35,480 --> 00:23:38,480
Speaker 1: mark for him where I wanted to be, and he

458
00:23:38,480 --> 00:23:40,800
Speaker 1: would get on the phone. He would look up the

459
00:23:40,880 --> 00:23:43,399
Speaker 1: name and he would work the phone until he found

460
00:23:43,520 --> 00:23:47,240
Speaker 1: an in right, like, oh you know, it's a guy.

461
00:23:47,280 --> 00:23:51,439
Speaker 1: It turns out that's a guy from Church's cousin and

462
00:23:51,480 --> 00:23:55,520
Speaker 1: he had a really good success rate. So and that

463
00:23:55,640 --> 00:23:59,720
Speaker 1: was something that Yeah, that was like a like a

464
00:23:59,800 --> 00:24:04,440
Speaker 1: how eye level that was like high level land information

465
00:24:04,760 --> 00:24:06,880
Speaker 1: at the time. That was like the most granular sort

466
00:24:06,880 --> 00:24:10,880
Speaker 1: of piece of information. It was not easy to go get, yeah,

467
00:24:10,960 --> 00:24:14,040
Speaker 1: I mean you had to really go like passive people well,

468
00:24:14,480 --> 00:24:17,280
Speaker 1: like like someone who's like flipping and passive and half

469
00:24:17,280 --> 00:24:23,040
Speaker 1: pass about shif they're not doing that. So enter when

470
00:24:23,200 --> 00:24:25,240
Speaker 1: like when did people first started having GPS as to

471
00:24:25,280 --> 00:24:28,640
Speaker 1: walk around with? And that was I mean the mapping

472
00:24:28,680 --> 00:24:31,399
Speaker 1: GPS has come out in the early two thousands, thousand

473
00:24:31,440 --> 00:24:33,359
Speaker 1: to two thousand three where they actually could put a

474
00:24:33,400 --> 00:24:36,560
Speaker 1: map on them, but mid nineties for like just remember

475
00:24:36,560 --> 00:24:39,520
Speaker 1: the garments where you could just like see your location

476
00:24:39,640 --> 00:24:43,159
Speaker 1: and see your little The first one we touched was

477
00:24:43,280 --> 00:24:46,080
Speaker 1: mid nineties and it was my brother. He was working

478
00:24:46,119 --> 00:24:49,040
Speaker 1: he was doing a federal research project and had one,

479
00:24:49,080 --> 00:24:50,879
Speaker 1: but it was before they fine tune them. They were

480
00:24:50,880 --> 00:24:55,119
Speaker 1: still within twenty five ft or something like that. I

481
00:24:55,200 --> 00:24:57,120
Speaker 1: remember one of them is this whole thing gonna catch on?

482
00:24:58,080 --> 00:25:00,000
Speaker 1: We would mess around, you know, he had like check

483
00:25:00,080 --> 00:25:01,800
Speaker 1: it out and check it back in because it was

484
00:25:01,840 --> 00:25:05,280
Speaker 1: federal property. But it didn't have any kind of mapping

485
00:25:05,320 --> 00:25:09,119
Speaker 1: stuff over. Yeah, I remember using the ones where with

486
00:25:09,200 --> 00:25:12,000
Speaker 1: the black and white screen, black and gray screen whatever,

487
00:25:12,040 --> 00:25:14,760
Speaker 1: and you just like you can mark your vehicle and

488
00:25:14,760 --> 00:25:16,399
Speaker 1: then you can see where you walked, and then you

489
00:25:16,480 --> 00:25:18,520
Speaker 1: just walk back on. That's all you can see. There's

490
00:25:18,560 --> 00:25:21,440
Speaker 1: no other data except this like gray background. Yeah, exactly,

491
00:25:21,600 --> 00:25:23,600
Speaker 1: give you the arrow to point to a way point.

492
00:25:24,240 --> 00:25:26,520
Speaker 1: It doesn't matter if it's through five valleys, it will

493
00:25:26,560 --> 00:25:29,760
Speaker 1: point you as a crow flies directly to it. So

494
00:25:29,840 --> 00:25:33,760
Speaker 1: what was like, what's the basic um my like plat

495
00:25:33,760 --> 00:25:36,320
Speaker 1: book thing was just like a precursor to like that's

496
00:25:36,400 --> 00:25:38,720
Speaker 1: at a time if you want to find out land

497
00:25:38,720 --> 00:25:41,760
Speaker 1: ownership stuff at a detailed level, particularly want to apply

498
00:25:41,880 --> 00:25:45,080
Speaker 1: to private land, that was like the way to do it.

499
00:25:45,880 --> 00:25:47,760
Speaker 1: And then like but give me him me with like

500
00:25:47,800 --> 00:25:51,520
Speaker 1: a rough sort of like GPS timeline, Like when based

501
00:25:51,520 --> 00:25:54,119
Speaker 1: on on your guys memory, when was it the the

502
00:25:54,160 --> 00:25:59,720
Speaker 1: GPSS became like you know, early adopters were using them,

503
00:25:59,760 --> 00:26:02,439
Speaker 1: and how did it come to be that the what

504
00:26:02,520 --> 00:26:05,159
Speaker 1: are the sort of year markers where all of a

505
00:26:05,200 --> 00:26:09,919
Speaker 1: sudden you could get you know, basic map, like basic

506
00:26:10,040 --> 00:26:13,560
Speaker 1: geographical features on it, and then all the other overlays.

507
00:26:13,600 --> 00:26:16,240
Speaker 1: Do you remember that at all? Not so much, but

508
00:26:16,359 --> 00:26:19,040
Speaker 1: I could, I kind of guess. I mean your early

509
00:26:19,040 --> 00:26:20,960
Speaker 1: two thousand. I bet it's starting to catch on with

510
00:26:21,000 --> 00:26:23,080
Speaker 1: early adopters with like, oh cool, at least I can

511
00:26:23,119 --> 00:26:25,199
Speaker 1: mark where my truck is and I can easily go

512
00:26:25,240 --> 00:26:27,560
Speaker 1: out for I can figure out my way back as

513
00:26:27,600 --> 00:26:29,480
Speaker 1: long as I like mark my truck. So lots of

514
00:26:29,480 --> 00:26:32,120
Speaker 1: people probably have those early gps is and like two thousand,

515
00:26:32,520 --> 00:26:35,480
Speaker 1: hunters are starting to use them for that purpose. Then

516
00:26:35,520 --> 00:26:37,680
Speaker 1: you get like the mapping gps is where they actually

517
00:26:37,680 --> 00:26:39,679
Speaker 1: can have like a topo map on it, coming in

518
00:26:39,840 --> 00:26:43,320
Speaker 1: two thousand three, two four, I'm not sure. I think

519
00:26:43,320 --> 00:26:45,240
Speaker 1: Garman released a lot of their maps in two thousand

520
00:26:45,200 --> 00:26:53,720
Speaker 1: and eight, yeah, but they had the hundred K topo

521
00:26:53,800 --> 00:26:58,520
Speaker 1: and like two maybe, but some early adopters probably had it.

522
00:26:58,560 --> 00:27:01,040
Speaker 1: But then like two thousand six, two thousand seven, I

523
00:27:01,080 --> 00:27:03,440
Speaker 1: remember getting my first like d K you got a

524
00:27:03,440 --> 00:27:06,680
Speaker 1: new GPS with the color screen, hundred K topo came

525
00:27:06,720 --> 00:27:10,760
Speaker 1: with it nationwide and then it's like, oh cool, that's

526
00:27:10,760 --> 00:27:13,359
Speaker 1: pretty sweet. I can at least use the topography to

527
00:27:13,480 --> 00:27:16,679
Speaker 1: figure out where I'm at, and so I'd use it

528
00:27:16,680 --> 00:27:20,359
Speaker 1: for that. And then uh, there's and then they're now

529
00:27:20,440 --> 00:27:23,320
Speaker 1: they have these mapping GPS is, so then there's people

530
00:27:23,520 --> 00:27:27,200
Speaker 1: making maps for them and kind of third parties making

531
00:27:27,240 --> 00:27:29,920
Speaker 1: maps for the garments. And that's where I actually looked

532
00:27:30,000 --> 00:27:32,320
Speaker 1: up online how to make a map for a garment

533
00:27:32,359 --> 00:27:36,480
Speaker 1: GPS unit. Like why, Like what was going on? What

534
00:27:36,520 --> 00:27:40,280
Speaker 1: were you wondering about? I had the man, there's so

535
00:27:40,280 --> 00:27:42,520
Speaker 1: many things that so many times I've been out there

536
00:27:42,560 --> 00:27:44,560
Speaker 1: where I'm using a Ford Service map or at BLM

537
00:27:44,560 --> 00:27:47,159
Speaker 1: map and I don't quite know exactly where I'm at.

538
00:27:47,800 --> 00:27:50,560
Speaker 1: Usually pretty good about figuring out I'm on this road

539
00:27:50,640 --> 00:27:52,480
Speaker 1: or this road, but sometimes I take the wrong road

540
00:27:52,520 --> 00:27:54,760
Speaker 1: and I'd waste two hours in my day, Like gosh,

541
00:27:54,840 --> 00:27:56,560
Speaker 1: I just made a mistake and I went down that

542
00:27:56,640 --> 00:27:59,400
Speaker 1: ridge and I should have gone down state on this ridge,

543
00:27:59,400 --> 00:28:01,760
Speaker 1: and I waste two hours of my day or whatever,

544
00:28:02,320 --> 00:28:05,840
Speaker 1: and it's valuable time. So I had many experiences like that,

545
00:28:06,000 --> 00:28:11,399
Speaker 1: So I was I was thinking of I don't know why.

546
00:28:11,400 --> 00:28:16,720
Speaker 1: I let's see late two, I had a certain experience

547
00:28:16,760 --> 00:28:19,160
Speaker 1: where I was using Google Earth. There was one time

548
00:28:19,200 --> 00:28:21,040
Speaker 1: I remember I was using I had like studied it

549
00:28:21,080 --> 00:28:23,080
Speaker 1: all from home, Like, okay, I looked at all the

550
00:28:23,119 --> 00:28:25,399
Speaker 1: air imagery using Google Earth. I'm gonna go try to

551
00:28:25,480 --> 00:28:28,159
Speaker 1: hunt these elk where they're coming off private going onto public.

552
00:28:28,880 --> 00:28:32,359
Speaker 1: And I went out there, had studied it all, and

553
00:28:32,440 --> 00:28:34,439
Speaker 1: I went out there and I still couldn't. There's like

554
00:28:34,440 --> 00:28:36,240
Speaker 1: the fans and another fans, and my gosh, I still

555
00:28:36,240 --> 00:28:38,560
Speaker 1: don't know where the boundary is. Even though I've done

556
00:28:38,560 --> 00:28:41,080
Speaker 1: all this research at home. I need this with me

557
00:28:41,200 --> 00:28:44,440
Speaker 1: out here. I've got this garment with these maps, why

558
00:28:44,440 --> 00:28:48,200
Speaker 1: don't they have like boundary information on them? So that

559
00:28:48,320 --> 00:28:51,920
Speaker 1: was probably an experience in two thousand seven. So then

560
00:28:51,960 --> 00:28:54,400
Speaker 1: I started googling learning a little bit more about it.

561
00:28:54,520 --> 00:28:57,440
Speaker 1: And you went and typed up how to make a

562
00:28:59,160 --> 00:29:02,680
Speaker 1: garment topo map? Yeah, I mean, and then there's this

563
00:29:02,760 --> 00:29:05,120
Speaker 1: website that shows here's how we make these touple maps.

564
00:29:06,400 --> 00:29:09,520
Speaker 1: And all they didn't do was put the public land

565
00:29:09,520 --> 00:29:11,280
Speaker 1: information underneath. All I had to do is figure out

566
00:29:11,320 --> 00:29:14,960
Speaker 1: how to put the public land data underneath it. So

567
00:29:15,000 --> 00:29:17,360
Speaker 1: I go to work, and what were you doing for

568
00:29:17,400 --> 00:29:21,280
Speaker 1: a living at that time. I graduated from mechanical engineering

569
00:29:21,320 --> 00:29:24,480
Speaker 1: at Montana State in late two thousand six, and I

570
00:29:24,520 --> 00:29:27,120
Speaker 1: was doing in Missoula. I had moved to Missoula, Montana,

571
00:29:27,200 --> 00:29:30,440
Speaker 1: and UM was doing h v A C design heating,

572
00:29:30,520 --> 00:29:36,840
Speaker 1: ventilation and plumbing design for supermarkets. There you go. So

573
00:29:37,760 --> 00:29:40,400
Speaker 1: that was more inspiring for me to try to start

574
00:29:40,440 --> 00:29:43,200
Speaker 1: my own company. I left you some brain space to

575
00:29:43,240 --> 00:29:46,720
Speaker 1: start messing around with evenings. I was just messing around.

576
00:29:46,760 --> 00:29:49,600
Speaker 1: I started a few websites and was really passionate about

577
00:29:49,960 --> 00:29:53,280
Speaker 1: helping people get outdoors and saw I had a vision

578
00:29:53,320 --> 00:29:56,920
Speaker 1: for just like recreation information like on Google Earth, like

579
00:29:57,040 --> 00:29:59,200
Speaker 1: more widespread rather than having to get like one map

580
00:29:59,240 --> 00:30:03,920
Speaker 1: here and there, just nationwide recreation information. It's messing around.

581
00:30:04,000 --> 00:30:06,120
Speaker 1: There's a website called rec plan dot com that I

582
00:30:06,160 --> 00:30:09,040
Speaker 1: had a long time ago, and m Miller's dot com

583
00:30:09,160 --> 00:30:11,960
Speaker 1: and I started a few websites. Learned a lot about SCO.

584
00:30:12,280 --> 00:30:14,760
Speaker 1: What was on the websites you started rec plan dot

585
00:30:14,840 --> 00:30:17,880
Speaker 1: com like recreation Plan. Not too many people know about

586
00:30:17,920 --> 00:30:22,720
Speaker 1: these but massive failures. But then were you just using

587
00:30:22,720 --> 00:30:24,720
Speaker 1: your own money for this stuff? Yeah? I mean it

588
00:30:24,720 --> 00:30:27,840
Speaker 1: didn't take much to ten bucks to get a website

589
00:30:27,880 --> 00:30:30,680
Speaker 1: domain name and ten bucks a month. The host. What

590
00:30:30,680 --> 00:30:33,320
Speaker 1: were you hoping rec plan was going to be? It

591
00:30:33,400 --> 00:30:36,680
Speaker 1: was the I was like putting trailhead data and recreation

592
00:30:36,720 --> 00:30:39,760
Speaker 1: site data on like Google Earth. So you were in there,

593
00:30:39,800 --> 00:30:43,600
Speaker 1: you were heading in the direction you went, yeah, you

594
00:30:43,600 --> 00:30:47,880
Speaker 1: weren't like, yeah, it was all about I was passionate

595
00:30:47,920 --> 00:30:54,000
Speaker 1: about organizing recreation information. So then I figure out, wow,

596
00:30:54,040 --> 00:30:56,200
Speaker 1: I should make maps for these Garment GPS units. You

597
00:30:56,200 --> 00:30:57,520
Speaker 1: can do it. Here's the showing you how to do

598
00:30:57,560 --> 00:30:59,520
Speaker 1: that right there. Okay, when when you do this in

599
00:30:59,640 --> 00:31:02,320
Speaker 1: part ship with it doesn't need to be in partnership

600
00:31:02,360 --> 00:31:05,520
Speaker 1: with Garment, or you're just saying like, here's a platform

601
00:31:05,560 --> 00:31:08,160
Speaker 1: and you can produce a product that's usable on the platform,

602
00:31:08,240 --> 00:31:09,440
Speaker 1: or does it need to be that you need to

603
00:31:09,600 --> 00:31:11,280
Speaker 1: be in bed with them in some way? I hope

604
00:31:11,280 --> 00:31:13,920
Speaker 1: it didn't need to be. There's making an ap to

605
00:31:14,000 --> 00:31:16,400
Speaker 1: run on Android. Yea. They allowed third party mapping up

606
00:31:16,720 --> 00:31:21,360
Speaker 1: for their hardware, so there was instructions on how to

607
00:31:21,440 --> 00:31:24,600
Speaker 1: do that online and went in figured out how to

608
00:31:24,640 --> 00:31:26,880
Speaker 1: get all the topo data from the government. They showed

609
00:31:26,880 --> 00:31:29,800
Speaker 1: you how to do that, and then they just didn't

610
00:31:29,840 --> 00:31:31,200
Speaker 1: have all Like I had to figure out all the

611
00:31:31,320 --> 00:31:33,000
Speaker 1: where to get all the public lands data from the

612
00:31:33,040 --> 00:31:36,080
Speaker 1: BLM and for a service. So I went and did that,

613
00:31:36,200 --> 00:31:38,000
Speaker 1: and those were the first maps. They only had the

614
00:31:38,440 --> 00:31:41,800
Speaker 1: color coded public land data underneath all that topo and

615
00:31:41,920 --> 00:31:45,040
Speaker 1: roads and rivers and lakes and streams. That was the

616
00:31:45,120 --> 00:31:48,560
Speaker 1: first map. Then right after I long, so what did

617
00:31:48,600 --> 00:31:51,400
Speaker 1: you start with though? Just start with the whole damn state?

618
00:31:52,120 --> 00:31:54,800
Speaker 1: Started with? Yeah, creating a whole state Montana, I'm in

619
00:31:54,840 --> 00:31:58,120
Speaker 1: Colorado were the first products I launched. Once I figured

620
00:31:58,120 --> 00:32:00,200
Speaker 1: it all out, that was like mid two thousand and

621
00:32:00,360 --> 00:32:02,720
Speaker 1: then I was able to crank out how many hours

622
00:32:02,760 --> 00:32:07,560
Speaker 1: did you have to do by that point that was evenings. Um,

623
00:32:09,480 --> 00:32:13,239
Speaker 1: I probably had six hundred hours into it. I mean

624
00:32:13,280 --> 00:32:16,160
Speaker 1: I did a lot with those other websites and messing

625
00:32:16,200 --> 00:32:19,959
Speaker 1: around I made. I had a website km lers dot

626
00:32:20,000 --> 00:32:22,960
Speaker 1: com and I would what was that one k m

627
00:32:23,160 --> 00:32:25,520
Speaker 1: L e r s dot com. Km L files the

628
00:32:25,600 --> 00:32:29,360
Speaker 1: file you create for So I create these files for

629
00:32:29,440 --> 00:32:31,719
Speaker 1: people for their hunting areas. I just do small pieces

630
00:32:31,720 --> 00:32:36,480
Speaker 1: of like boutique specific. Hey I want I want to

631
00:32:36,680 --> 00:32:39,120
Speaker 1: load this onto my GPS. I go get this one

632
00:32:39,200 --> 00:32:41,280
Speaker 1: specific hunting area for people and get the public land

633
00:32:41,280 --> 00:32:44,200
Speaker 1: boundaries and send it to them to load onto their

634
00:32:44,240 --> 00:32:46,440
Speaker 1: GPS and load into Google as one off. You're doing

635
00:32:46,480 --> 00:32:48,680
Speaker 1: this as one off. What do you charge people for that?

636
00:32:50,160 --> 00:32:52,840
Speaker 1: Pretty much nothing? I mean like twenty bucks for that

637
00:32:52,960 --> 00:32:57,960
Speaker 1: type of filets. Yeah, and I'd make I just was

638
00:32:58,040 --> 00:32:59,720
Speaker 1: doing some prairie dog guiding at the time. That was

639
00:32:59,720 --> 00:33:05,080
Speaker 1: the two thousand nine Praye Dog Got by Day. I'd

640
00:33:05,160 --> 00:33:10,280
Speaker 1: make make visi prairie dog maps on Google Earth and

641
00:33:10,320 --> 00:33:15,920
Speaker 1: send them prairie dog locations. So yeah, really, so you're

642
00:33:15,960 --> 00:33:18,760
Speaker 1: mapping out So that's so so mapping just random things

643
00:33:18,840 --> 00:33:22,000
Speaker 1: and helping people get out to ours. So people would

644
00:33:22,000 --> 00:33:24,640
Speaker 1: go onto your website in place in order. Yeah, I'd

645
00:33:24,680 --> 00:33:27,640
Speaker 1: sell various things on the website, had little products through

646
00:33:27,720 --> 00:33:29,640
Speaker 1: by through PayPal type things. What are the kind of

647
00:33:29,680 --> 00:33:34,840
Speaker 1: products all digital products products. I would basically say custom,

648
00:33:34,920 --> 00:33:37,360
Speaker 1: you'd make a product for their custom GPX file for

649
00:33:37,480 --> 00:33:40,959
Speaker 1: GPS for your boundaries. And are you getting any government

650
00:33:41,040 --> 00:33:44,400
Speaker 1: people or anything? Is that mostly recreate like mostly hunters? Yeah,

651
00:33:44,440 --> 00:33:48,640
Speaker 1: that's mostly recreation. Then that was very few sales. I

652
00:33:48,680 --> 00:33:51,360
Speaker 1: mean we're talking just like m v P type style

653
00:33:51,400 --> 00:33:53,640
Speaker 1: stuff where you're proven out that you can actually sell

654
00:33:53,680 --> 00:33:57,440
Speaker 1: this thing to customers, and at this time, how many

655
00:33:57,560 --> 00:34:01,560
Speaker 1: other people are out messing around with putting property ownership

656
00:34:03,200 --> 00:34:06,360
Speaker 1: information into GPS things. This is like a crowded field.

657
00:34:07,120 --> 00:34:09,040
Speaker 1: It's not a crowded field. There's a ton of guys.

658
00:34:09,360 --> 00:34:11,759
Speaker 1: I later learned that people are like in two thousand five,

659
00:34:11,880 --> 00:34:13,759
Speaker 1: I was making these maps for my buddies and they

660
00:34:13,840 --> 00:34:15,880
Speaker 1: told me to make a business out of it, and

661
00:34:15,920 --> 00:34:19,440
Speaker 1: I never did. So I've heard those stories, but yeah,

662
00:34:19,480 --> 00:34:21,000
Speaker 1: I'm sure there's a lot of people out there. Actually,

663
00:34:21,080 --> 00:34:24,040
Speaker 1: government workers were making these maps probably two thousand five

664
00:34:24,120 --> 00:34:26,920
Speaker 1: to two thousand nine. There. They were making these maps

665
00:34:28,520 --> 00:34:32,080
Speaker 1: and you were, but nobody else was commercializing it. There's

666
00:34:32,120 --> 00:34:34,719
Speaker 1: one other guy in North Dakota who was probably doing

667
00:34:34,760 --> 00:34:37,640
Speaker 1: the was like so close in the exact same timeline.

668
00:34:37,640 --> 00:34:40,200
Speaker 1: It's really funny. He was doing the exact same thing

669
00:34:40,239 --> 00:34:43,239
Speaker 1: I was. And were you compiling all the layers? Are

670
00:34:43,280 --> 00:34:46,120
Speaker 1: just putting the ownership layer on top of something. I

671
00:34:46,320 --> 00:34:48,440
Speaker 1: was getting all the topo data from the government and

672
00:34:50,440 --> 00:34:57,040
Speaker 1: using like us GS geographical features, roads had the water courses,

673
00:34:57,239 --> 00:35:00,320
Speaker 1: and you're just laying the ownership layer a on it,

674
00:35:00,640 --> 00:35:04,200
Speaker 1: ye underneath it, and where you were finding that all

675
00:35:04,239 --> 00:35:06,640
Speaker 1: of that stuff was at that time, was all of

676
00:35:06,719 --> 00:35:09,520
Speaker 1: that ownership information online or you needed to going and

677
00:35:09,680 --> 00:35:14,800
Speaker 1: digitized like like paper files. And so that was Remember

678
00:35:14,840 --> 00:35:17,919
Speaker 1: that's just the public lands at the time. So there's

679
00:35:18,000 --> 00:35:20,239
Speaker 1: it's just gonna say private and this is BLM, this

680
00:35:20,360 --> 00:35:23,160
Speaker 1: is for service, this is private. It was white and

681
00:35:23,200 --> 00:35:25,160
Speaker 1: you know white color. You hadn't got into like the

682
00:35:25,280 --> 00:35:28,080
Speaker 1: tax record materials yet, right, you were just into like

683
00:35:28,239 --> 00:35:31,120
Speaker 1: go or no, go yep. That's like late two thousand nine,

684
00:35:31,320 --> 00:35:34,520
Speaker 1: this binary public private, Oh no, But what you were doing,

685
00:35:34,840 --> 00:35:38,279
Speaker 1: uh BLM. It was basically the concept was here's a

686
00:35:38,320 --> 00:35:41,160
Speaker 1: BLM map, but it's digital, so you could see your

687
00:35:41,200 --> 00:35:43,480
Speaker 1: location on your BLM map or your for service map.

688
00:35:43,640 --> 00:35:45,680
Speaker 1: That was kind of the vision. If I could just

689
00:35:45,960 --> 00:35:50,279
Speaker 1: see my location on this BLM map, I'd haven't made. Yeah.

690
00:35:50,400 --> 00:35:52,719
Speaker 1: I'll tell the story. Their day with me and one

691
00:35:52,760 --> 00:35:55,680
Speaker 1: of my old girlfriends. One time we're hiking. We thought

692
00:35:55,760 --> 00:35:59,640
Speaker 1: we were hiking in Montana because we're on there, you know,

693
00:35:59,800 --> 00:36:03,920
Speaker 1: like crazy, the bitter Root borders between the Idaho Panhandle.

694
00:36:04,719 --> 00:36:06,640
Speaker 1: You know, it's even a famous story with a sense

695
00:36:06,680 --> 00:36:08,560
Speaker 1: of people in there to map out the range divide.

696
00:36:08,600 --> 00:36:10,600
Speaker 1: They got all screwed up and it's supposed that border

697
00:36:10,680 --> 00:36:12,520
Speaker 1: is supposed to follow the range divide, but the years

698
00:36:12,600 --> 00:36:17,080
Speaker 1: wild wildly ye, So for you know, we're up there

699
00:36:17,080 --> 00:36:19,120
Speaker 1: for a few days, backpacking around. At one point we

700
00:36:19,200 --> 00:36:21,120
Speaker 1: hit a lake and there's a sign hanging on the lake,

701
00:36:22,080 --> 00:36:24,680
Speaker 1: like you hit the trail as a lake signs saying

702
00:36:24,719 --> 00:36:26,560
Speaker 1: what lake it was? Came up? What lake it was now?

703
00:36:27,880 --> 00:36:29,560
Speaker 1: And I'm like, looking at my map, I'm like, if

704
00:36:29,600 --> 00:36:32,239
Speaker 1: I got I don't know, this lake must be a

705
00:36:32,320 --> 00:36:35,320
Speaker 1: brand new lake and eventually find it over in Idaho.

706
00:36:35,960 --> 00:36:38,560
Speaker 1: We must take it a wildly wrong turn at something

707
00:36:39,200 --> 00:36:44,759
Speaker 1: because we're not even in the state. But lake, yeah,

708
00:36:44,840 --> 00:36:47,240
Speaker 1: we found it. We had veered off into the wrong state,

709
00:36:47,440 --> 00:36:51,080
Speaker 1: you know. So yeah, I got the going to different

710
00:36:51,120 --> 00:36:53,520
Speaker 1: There's a lot of different sources. There's a nationwide public

711
00:36:53,640 --> 00:36:56,040
Speaker 1: lands data set that you could get at the time,

712
00:36:56,719 --> 00:36:57,920
Speaker 1: but then you can go to the end of it

713
00:36:58,080 --> 00:37:00,239
Speaker 1: the state bl M offices. I found that the state

714
00:37:00,320 --> 00:37:03,399
Speaker 1: BLM offices were a little more accurate than this nationwide

715
00:37:04,640 --> 00:37:07,960
Speaker 1: um public lands data set, So I'd go get Montana's

716
00:37:08,000 --> 00:37:12,319
Speaker 1: BLM statewide public Lands set, and that's what I used

717
00:37:12,360 --> 00:37:15,520
Speaker 1: to put underneath that topo map and create the Montana

718
00:37:15,560 --> 00:37:17,880
Speaker 1: product Colorado, Wyoming with the first three I launched with.

719
00:37:18,480 --> 00:37:20,680
Speaker 1: So is that okay? So? So when did when did

720
00:37:20,760 --> 00:37:22,880
Speaker 1: you come up with the Because when did you come

721
00:37:22,960 --> 00:37:25,040
Speaker 1: up with like a company name and stuff? Does that

722
00:37:25,080 --> 00:37:30,160
Speaker 1: already happen or not happened yet? Uh? Man, that probably

723
00:37:30,239 --> 00:37:32,759
Speaker 1: hadn't happened. It's right as the time I'm creating this,

724
00:37:32,880 --> 00:37:34,440
Speaker 1: I'm thinking, Okay, how am I going to market this?

725
00:37:35,600 --> 00:37:38,280
Speaker 1: And I had learned a lot over the failed websites.

726
00:37:38,280 --> 00:37:42,440
Speaker 1: I learned a lot about search engine optimization. So I'm

727
00:37:42,480 --> 00:37:44,480
Speaker 1: gonna use Google to I don't have to pay anything.

728
00:37:44,520 --> 00:37:46,399
Speaker 1: I'm just gonna make sure I show up when people

729
00:37:46,400 --> 00:37:48,759
Speaker 1: search for hunting maps as sure as hell. Want to

730
00:37:48,800 --> 00:37:50,279
Speaker 1: be the first one that shows up. If it's like

731
00:37:50,400 --> 00:37:53,520
Speaker 1: Montana hunting maps or Wyoming hunting maps, I want to

732
00:37:53,560 --> 00:37:55,359
Speaker 1: be there. So that's when I came up with hunting

733
00:37:55,440 --> 00:38:00,160
Speaker 1: GPS maps dot com stupid simple just say what is

734
00:38:01,680 --> 00:38:05,880
Speaker 1: get fancy? Like these guys like to do. Were you

735
00:38:05,960 --> 00:38:08,960
Speaker 1: married at that point? I got married in two thousand seven.

736
00:38:09,080 --> 00:38:11,160
Speaker 1: So was she buying into this whole thing? Oh? Man?

737
00:38:11,960 --> 00:38:14,600
Speaker 1: I didn't make money for a whole year there in

738
00:38:14,760 --> 00:38:18,080
Speaker 1: her well, only a year. Yeah, I was. That was

739
00:38:18,120 --> 00:38:21,759
Speaker 1: two thousand eight. I guided that that year and for

740
00:38:22,000 --> 00:38:24,680
Speaker 1: dogs came back to THEB. A C. Firm and they're like, yeah,

741
00:38:24,800 --> 00:38:27,080
Speaker 1: you can't know. It was it was like fall guiding

742
00:38:27,120 --> 00:38:30,000
Speaker 1: for Elkins. They're like, yeah, you can't really take a

743
00:38:30,120 --> 00:38:33,239
Speaker 1: month off anymore like that. And then I was like, Okay,

744
00:38:33,280 --> 00:38:35,640
Speaker 1: I'm gonna start my thing. I'm gonna try to figure

745
00:38:35,680 --> 00:38:37,879
Speaker 1: out a way to make some money online. And that's

746
00:38:37,920 --> 00:38:39,400
Speaker 1: really what it was, like. I just want to make

747
00:38:39,440 --> 00:38:43,000
Speaker 1: like year online not having to do much and now

748
00:38:43,360 --> 00:38:51,000
Speaker 1: here still working some went wrong, build a big old

749
00:38:51,040 --> 00:38:54,680
Speaker 1: company and not still somehow word and so then yeah,

750
00:38:54,960 --> 00:38:58,120
Speaker 1: so hunting, hunting, GPS, maps dot com and you come

751
00:38:58,200 --> 00:39:01,279
Speaker 1: up with three products and then every more year. We

752
00:39:01,360 --> 00:39:05,680
Speaker 1: know this is right at September two thousand nine and

753
00:39:05,800 --> 00:39:09,160
Speaker 1: still no employees, still no employees, and you've got three states,

754
00:39:09,200 --> 00:39:12,160
Speaker 1: three states, and right away in Colorado Wyoming. Why did

755
00:39:12,200 --> 00:39:15,840
Speaker 1: you pick those states? I knew the opportunity there was

756
00:39:16,400 --> 00:39:19,160
Speaker 1: the most and it was the most fitting product. Is

757
00:39:19,239 --> 00:39:21,919
Speaker 1: it the most what you mean? You know Wyoming there's

758
00:39:21,920 --> 00:39:24,600
Speaker 1: so much opportunity for people to come into Wyoming and

759
00:39:24,680 --> 00:39:27,480
Speaker 1: get tags. Well, I guess compared to I guess white

760
00:39:27,520 --> 00:39:29,600
Speaker 1: tail in the East, but this was I knew this

761
00:39:29,719 --> 00:39:33,000
Speaker 1: was more Western type focus where you got the feeling

762
00:39:33,080 --> 00:39:34,759
Speaker 1: maps in force. Here. Yeah, because at the time you're

763
00:39:34,800 --> 00:39:39,000
Speaker 1: doing you're you're thinking public, you're thinking about publicly. I

764
00:39:39,040 --> 00:39:41,759
Speaker 1: can see where when I'm at relative to public land

765
00:39:41,760 --> 00:39:43,640
Speaker 1: boundaries nice and easier. All I gotta do is stay

766
00:39:43,680 --> 00:39:46,560
Speaker 1: on this color coded piece of land and stay off

767
00:39:46,600 --> 00:39:49,759
Speaker 1: the white the private. It's easy. It makes it really easy.

768
00:39:51,000 --> 00:39:52,319
Speaker 1: And when you put it up for sale, you put

769
00:39:52,360 --> 00:39:57,680
Speaker 1: it up for sale. Originally was it just micro SD

770
00:39:57,800 --> 00:40:01,640
Speaker 1: cards or you're selling Mike Rusty cards? And then a

771
00:40:01,880 --> 00:40:04,560
Speaker 1: download version where you could download it that same year.

772
00:40:04,840 --> 00:40:07,560
Speaker 1: That same year, ye, it was originally. Originally I created

773
00:40:07,600 --> 00:40:10,040
Speaker 1: the download version. There's instructions on how to do that.

774
00:40:10,600 --> 00:40:12,160
Speaker 1: Then I had to figure out how you could actually

775
00:40:12,200 --> 00:40:13,719
Speaker 1: put it on an SD card and like lock it

776
00:40:13,800 --> 00:40:17,040
Speaker 1: down to that device. So that was the big when

777
00:40:17,080 --> 00:40:19,440
Speaker 1: I realized, oh wow, it's stupid simple. You just get

778
00:40:19,480 --> 00:40:21,520
Speaker 1: this chip. I can sell them at retail and you

779
00:40:21,640 --> 00:40:23,279
Speaker 1: plug it into a garment and it works. It's like,

780
00:40:23,320 --> 00:40:26,719
Speaker 1: oh wow, that can be a business. That makes it easy.

781
00:40:28,800 --> 00:40:30,239
Speaker 1: So I had the Micrusty cards and then you can

782
00:40:30,280 --> 00:40:32,440
Speaker 1: do the download version where you loaded into garments map

783
00:40:32,520 --> 00:40:37,160
Speaker 1: source at the time or base camp base camp, and

784
00:40:37,280 --> 00:40:39,239
Speaker 1: then you can download different areas. What are you used

785
00:40:39,239 --> 00:40:41,879
Speaker 1: to be called for those base Camp map source. Yeah,

786
00:40:42,280 --> 00:40:44,799
Speaker 1: and there wasn't such things as smartphones, so there wasn't

787
00:40:44,840 --> 00:40:47,000
Speaker 1: such a thing as an ap yet, so you didn't

788
00:40:47,040 --> 00:40:50,239
Speaker 1: need to think about that. Thousand nine they had iPhones first.

789
00:40:50,280 --> 00:40:56,320
Speaker 1: I didn't. I didn't have but it wasn't really in

790
00:40:56,440 --> 00:40:58,839
Speaker 1: the It wasn't at that time. You weren't thinking about

791
00:40:58,880 --> 00:41:01,160
Speaker 1: putting it out a phone. I'm not at all had

792
00:41:01,239 --> 00:41:03,200
Speaker 1: my flip phone and I didn't even think about that.

793
00:41:04,040 --> 00:41:05,799
Speaker 1: I didn't even know about it, and it wasn't something

794
00:41:05,880 --> 00:41:07,719
Speaker 1: that could be was the lorm in the business back then?

795
00:41:08,120 --> 00:41:12,200
Speaker 1: Who else is making jeep handheld GPS garming. Lorentz was

796
00:41:12,280 --> 00:41:14,759
Speaker 1: a big Magellan I remember them. They always wanted us

797
00:41:14,800 --> 00:41:17,719
Speaker 1: to make products for them, but we we could see

798
00:41:17,760 --> 00:41:20,600
Speaker 1: the writing on the walls as far as like, no,

799
00:41:20,840 --> 00:41:22,399
Speaker 1: you guys don't have a lot of markets, so we're

800
00:41:22,400 --> 00:41:24,759
Speaker 1: not going to spend much time build an app for

801
00:41:24,840 --> 00:41:29,920
Speaker 1: Magellan and Magellan Lorentz. So you still like when you

802
00:41:29,960 --> 00:41:31,480
Speaker 1: go and throw the product up and you're selling the

803
00:41:31,520 --> 00:41:35,239
Speaker 1: three states. No employees. You put it out there, and

804
00:41:35,280 --> 00:41:37,320
Speaker 1: what happened? You started selling them, start selling them a

805
00:41:37,360 --> 00:41:39,840
Speaker 1: hunter Bucks. I'm taking phone calls and I'm working sixteen

806
00:41:39,840 --> 00:41:42,040
Speaker 1: hours a day, Like, oh taking a phone call. Yeah,

807
00:41:42,719 --> 00:41:44,600
Speaker 1: we'll make it, make a sale hunter Bucks. Like the

808
00:41:44,800 --> 00:41:49,240
Speaker 1: ching this is awesome on the website. People are buying

809
00:41:49,280 --> 00:41:52,080
Speaker 1: through papal on the website, it's like, oh sweet, was

810
00:41:52,160 --> 00:41:55,880
Speaker 1: it wild this season? Ha? Yeah, oh yeah, I just

811
00:41:55,960 --> 00:41:58,120
Speaker 1: launched it in the season and I think that first

812
00:41:58,120 --> 00:42:02,160
Speaker 1: season made about sixty dollars. Well, there you go, your

813
00:42:02,200 --> 00:42:06,480
Speaker 1: ten over gold. This is gonna be big. I told

814
00:42:06,520 --> 00:42:08,359
Speaker 1: my wife this is this is like an idea that's

815
00:42:08,360 --> 00:42:10,760
Speaker 1: going to be big. This is a million dollar idea.

816
00:42:11,040 --> 00:42:12,640
Speaker 1: Did you have a lot of money into it at

817
00:42:12,680 --> 00:42:16,399
Speaker 1: that point, No, like, no loans and stuff. Invest really

818
00:42:16,480 --> 00:42:19,160
Speaker 1: much in marketing except free for free ways of marketing,

819
00:42:19,200 --> 00:42:23,160
Speaker 1: search engine marketing. Um, she did a little with Google AdWords,

820
00:42:23,239 --> 00:42:26,279
Speaker 1: but not much at the time. And your wife was like,

821
00:42:26,680 --> 00:42:31,400
Speaker 1: at this point, she's like believing it. So it was

822
00:42:31,440 --> 00:42:34,160
Speaker 1: it tense or not tense? No, she's supportive, but it's

823
00:42:34,160 --> 00:42:37,480
Speaker 1: a little tense with I guess other family members like,

824
00:42:37,520 --> 00:42:39,440
Speaker 1: when you're gonna get a real job, what are you

825
00:42:39,440 --> 00:42:44,239
Speaker 1: gonna do? Like Jens supporting you basically been about a

826
00:42:44,360 --> 00:42:50,480
Speaker 1: year I was gonna be a firefighter. I was don't work.

827
00:42:51,840 --> 00:42:54,800
Speaker 1: I'm going to fight a prep thing, just trying to

828
00:42:54,840 --> 00:42:56,600
Speaker 1: figure out what I wanted to do because it wasn't

829
00:42:56,640 --> 00:42:59,360
Speaker 1: gonna be h back. It wasn't going to be h back. No.

830
00:43:00,080 --> 00:43:02,359
Speaker 1: So I always feel like our families let us down.

831
00:43:02,680 --> 00:43:05,399
Speaker 1: Like where the fen You never heard the story. We're like, yeah,

832
00:43:05,440 --> 00:43:10,080
Speaker 1: my whole families are just going, yeah, go you got this.

833
00:43:11,440 --> 00:43:15,359
Speaker 1: You know what? I I gotta counter that because I'll

834
00:43:15,360 --> 00:43:20,480
Speaker 1: tell you what. Um My old man was a firm

835
00:43:20,520 --> 00:43:23,359
Speaker 1: believerman was a very firm believer. He said. He used

836
00:43:23,360 --> 00:43:25,000
Speaker 1: to pound it into our heads and were kids. He says,

837
00:43:25,000 --> 00:43:26,960
Speaker 1: you're gonna spend one third year life work, and he's

838
00:43:27,000 --> 00:43:29,239
Speaker 1: off by a fair bit, but he said, you're gonna

839
00:43:29,239 --> 00:43:32,040
Speaker 1: spill one. You're just spill one third year life work,

840
00:43:32,120 --> 00:43:34,719
Speaker 1: and you have to find something that you want to do.

841
00:43:35,840 --> 00:43:42,760
Speaker 1: Zero pressure ever about any benchmarks of any traditional benchmarks

842
00:43:42,840 --> 00:43:45,480
Speaker 1: of what success might look like in terms of fiscal

843
00:43:46,160 --> 00:43:50,640
Speaker 1: or financial reward. Ever pounded that in about you have

844
00:43:50,880 --> 00:43:55,200
Speaker 1: to do something you want to do. And then even

845
00:43:55,239 --> 00:43:58,040
Speaker 1: when I picked something that was like seemingly impossible from

846
00:43:58,320 --> 00:44:00,040
Speaker 1: where I was, because then it had never met a

847
00:44:00,160 --> 00:44:05,640
Speaker 1: writer super supportive. I published like one thing in Field

848
00:44:05,680 --> 00:44:07,880
Speaker 1: and Stream, and I'd walk into a bait shop, mam

849
00:44:07,960 --> 00:44:09,480
Speaker 1: out man and be like, you guys know what you're

850
00:44:09,480 --> 00:44:15,360
Speaker 1: talking to Yeah, early on, man, so I know that

851
00:44:15,600 --> 00:44:17,840
Speaker 1: I can't say that I ever like you know, and

852
00:44:17,960 --> 00:44:21,920
Speaker 1: definitely never got any heat for my wife, right, you

853
00:44:22,040 --> 00:44:26,200
Speaker 1: need to be nice. Yeah, I'm glad you're proving me wrong.

854
00:44:27,160 --> 00:44:29,000
Speaker 1: Have you had people? Have you had people beating you

855
00:44:29,040 --> 00:44:32,040
Speaker 1: down when you were out guiding, when people calling you up,

856
00:44:32,040 --> 00:44:35,359
Speaker 1: being like that's not a real job. Yeah, you're hearing

857
00:44:35,360 --> 00:44:41,520
Speaker 1: it from your pop um. But now I was pretty supportive.

858
00:44:41,600 --> 00:44:45,759
Speaker 1: But think we can go down rabbit hole here. But

859
00:44:45,800 --> 00:44:48,920
Speaker 1: I think it's because guiding was better than where I

860
00:44:49,000 --> 00:44:52,560
Speaker 1: had been, And so he was like, all right, in

861
00:44:52,600 --> 00:44:55,960
Speaker 1: the right direction, you know. But no, I remember stopping

862
00:44:56,360 --> 00:44:59,239
Speaker 1: My brother and I had a very similar experience where

863
00:44:59,280 --> 00:45:02,120
Speaker 1: we were driving from Michigan. We always stopped at my

864
00:45:02,400 --> 00:45:06,440
Speaker 1: aunt uncles in Iowa, and uh, just stop overnight, you know,

865
00:45:06,600 --> 00:45:09,319
Speaker 1: have dinner and keep driving the next day and both

866
00:45:09,360 --> 00:45:11,200
Speaker 1: of us had like the talk from our uncle. It

867
00:45:11,320 --> 00:45:14,000
Speaker 1: was just like from an uncle, what the hell is

868
00:45:14,040 --> 00:45:18,080
Speaker 1: he care? Sounds like that's fun, But where are you

869
00:45:18,120 --> 00:45:21,600
Speaker 1: gonna start, like, you know, being a member of your

870
00:45:21,680 --> 00:45:26,800
Speaker 1: community and you know from an uncle. Yeah, that's a meddling.

871
00:45:26,920 --> 00:45:32,200
Speaker 1: That's a meddling. Own pretty old school conservative, you know. Yeah,

872
00:45:34,080 --> 00:45:37,319
Speaker 1: is that is that partisan? Being a meddler? About having

873
00:45:37,320 --> 00:45:44,200
Speaker 1: a real job, that's not partisan. It doesn't matter. Um,

874
00:45:45,719 --> 00:45:47,840
Speaker 1: you're bringing that up because we're having a conversation the

875
00:45:47,840 --> 00:45:50,280
Speaker 1: other day about what was it that we were just starting,

876
00:45:50,400 --> 00:45:52,799
Speaker 1: Like how some things become part of the Yeah, like why,

877
00:45:53,000 --> 00:45:57,200
Speaker 1: Like dietary restrictions are restrictions that right? Like yeah, gluten

878
00:45:57,239 --> 00:45:59,640
Speaker 1: intolerance tends to strike people on the left side of

879
00:45:59,640 --> 00:46:03,719
Speaker 1: the spectrum. It's like a weird it's like a partisan disease. Um,

880
00:46:04,000 --> 00:46:09,239
Speaker 1: we've talked about that in the past. So no pressure. No,

881
00:46:09,320 --> 00:46:11,800
Speaker 1: one's like when you're gonna put your life together and

882
00:46:11,920 --> 00:46:13,680
Speaker 1: you're like, oh, I have a feeling that there's a

883
00:46:13,760 --> 00:46:17,360
Speaker 1: business to be made and doing this. No, he is

884
00:46:17,440 --> 00:46:22,120
Speaker 1: getting pressure from that, but not from your from your family,

885
00:46:22,160 --> 00:46:25,759
Speaker 1: your immediate fam It's coming from your in laws. Wife

886
00:46:25,840 --> 00:46:28,239
Speaker 1: was a little. That'd be hard. That'd be hard to

887
00:46:28,320 --> 00:46:31,560
Speaker 1: deal with. The in laws are hitting you through your wife,

888
00:46:31,600 --> 00:46:36,560
Speaker 1: are hitting your direct? That's direct. Yeah. Was it like

889
00:46:37,719 --> 00:46:41,279
Speaker 1: it was barbed No? No, but it was present. What

890
00:46:41,320 --> 00:46:44,520
Speaker 1: are you thinking about? What are you gonna do when

891
00:46:44,520 --> 00:46:45,680
Speaker 1: you get it? I don't know if it's when you

892
00:46:45,719 --> 00:46:47,359
Speaker 1: get Right now, I'm taking a call because I got

893
00:46:47,400 --> 00:46:51,960
Speaker 1: a feeling this is a hundred bucks before that. But yeah, thankfully, No,

894
00:46:52,120 --> 00:46:54,080
Speaker 1: my wife was really supportive and she always has been.

895
00:46:54,160 --> 00:46:56,640
Speaker 1: So that's part of part of the success. I'll stick

896
00:46:56,680 --> 00:47:01,759
Speaker 1: with her now. So for season you're blown away. You

897
00:47:01,840 --> 00:47:04,480
Speaker 1: sell sixty bucks for those awesome take it down the

898
00:47:04,520 --> 00:47:08,359
Speaker 1: wholesale sports shields and Billings Montana. Personally, yeah, like, hey

899
00:47:08,480 --> 00:47:12,840
Speaker 1: check this out, man. You know Attle Package. Hey, you

900
00:47:12,880 --> 00:47:14,880
Speaker 1: should have these brochures here and you could sell some

901
00:47:14,960 --> 00:47:17,960
Speaker 1: more garments if you just sell it with this chip.

902
00:47:18,520 --> 00:47:20,880
Speaker 1: Hunters love it and the guys like the hunting. Those

903
00:47:20,920 --> 00:47:24,120
Speaker 1: guys got it, like oh yeah, and you're doing this personally,

904
00:47:25,040 --> 00:47:28,640
Speaker 1: travel around, I like all this American elbow Greek ship.

905
00:47:29,120 --> 00:47:31,080
Speaker 1: Let go to the retail stores and talk to those

906
00:47:31,120 --> 00:47:34,360
Speaker 1: guys and just walk in, go to the counter. What

907
00:47:34,440 --> 00:47:36,320
Speaker 1: do you guys think of this had it in like

908
00:47:36,520 --> 00:47:39,040
Speaker 1: some really just all it was a little clamshell case

909
00:47:39,760 --> 00:47:41,919
Speaker 1: and I printed out on my printer and cut out

910
00:47:42,000 --> 00:47:48,160
Speaker 1: the logo hunting GPS maps like stick. It was scotch tape.

911
00:47:48,200 --> 00:47:50,040
Speaker 1: We still have some of the original I would sell.

912
00:47:50,160 --> 00:47:51,600
Speaker 1: I'd sell them the guys like that. It would be

913
00:47:51,680 --> 00:47:53,600
Speaker 1: this little cutout. So how many would a sporting good

914
00:47:53,600 --> 00:47:58,560
Speaker 1: store take? UM? So they did say they'd take you know,

915
00:47:58,719 --> 00:48:02,960
Speaker 1: six to start, take six, like sweet, and you're doing

916
00:48:03,000 --> 00:48:05,920
Speaker 1: like traditional I don't even what what is traditional, like retail,

917
00:48:06,160 --> 00:48:09,680
Speaker 1: wholesale whatever, Marco. Yeah, yeah, I did, like thirty points,

918
00:48:09,719 --> 00:48:11,719
Speaker 1: just kind of follow what's normal at the time. I

919
00:48:11,760 --> 00:48:13,480
Speaker 1: was selling them for a hundred and twenty when when

920
00:48:13,480 --> 00:48:17,960
Speaker 1: I started it was chip. So you start out by

921
00:48:18,040 --> 00:48:20,600
Speaker 1: just going to UM, but you're not getting national accounts.

922
00:48:20,680 --> 00:48:23,680
Speaker 1: You're going to sell to a specific zoo Montana, Like, hey,

923
00:48:23,840 --> 00:48:25,760
Speaker 1: what do you guys think. They're like, oh, this is awesome,

924
00:48:26,360 --> 00:48:28,759
Speaker 1: I'll take six. Yeah, take six and see how it

925
00:48:28,800 --> 00:48:30,640
Speaker 1: works and they pay you out of the cash register,

926
00:48:30,760 --> 00:48:32,280
Speaker 1: right Yeah. But then they have some of the stores

927
00:48:32,320 --> 00:48:35,480
Speaker 1: have the ability to get local goods, so they could

928
00:48:35,520 --> 00:48:37,200
Speaker 1: just like, oh yeah, I read a little invoice and

929
00:48:38,560 --> 00:48:41,800
Speaker 1: and pay you it's more of a check but not

930
00:48:41,920 --> 00:48:44,920
Speaker 1: other cash register. But then went to shields and billings

931
00:48:45,320 --> 00:48:47,920
Speaker 1: and the guys like didn't you just stop by two

932
00:48:47,920 --> 00:48:51,600
Speaker 1: weeks ago? Like what are you talking about? The guy

933
00:48:51,640 --> 00:48:54,719
Speaker 1: from North Dakota had come over and just two weeks

934
00:48:54,760 --> 00:48:57,880
Speaker 1: before I went over there like September two nine. Have

935
00:48:58,000 --> 00:48:59,680
Speaker 1: you ever gonna have a cup of coffee with that guy?

936
00:49:00,000 --> 00:49:01,880
Speaker 1: I've talked to him on the phone. What's his tape?

937
00:49:04,920 --> 00:49:08,840
Speaker 1: Nature of the conversation? Um, that was a couple of

938
00:49:08,920 --> 00:49:13,800
Speaker 1: years in. It's finally like, hey, just hey, what do

939
00:49:13,840 --> 00:49:15,800
Speaker 1: you think about working together a little bit more? And

940
00:49:16,840 --> 00:49:19,319
Speaker 1: he's like, oh, this is just a cash cash cow

941
00:49:19,440 --> 00:49:22,000
Speaker 1: for me. I'm loving it. He was saying it was

942
00:49:22,000 --> 00:49:24,839
Speaker 1: a cash He's got a cash cow. He's in his house,

943
00:49:24,920 --> 00:49:27,080
Speaker 1: working from his house, and his families helping him out.

944
00:49:28,320 --> 00:49:30,160
Speaker 1: So yeah, he was having a good time and you

945
00:49:30,239 --> 00:49:34,480
Speaker 1: were thinking of collaborating and he said no interest. Did

946
00:49:34,520 --> 00:49:37,520
Speaker 1: he stay in the bis? Yeah, he's still in the BISS.

947
00:49:38,200 --> 00:49:40,839
Speaker 1: I haven't heard much about him for a while, but yeah,

948
00:49:41,560 --> 00:49:45,000
Speaker 1: he called him to say, hey, man, let's yeah, see

949
00:49:45,040 --> 00:49:48,080
Speaker 1: if we get like Wilburn Nor right point where We're thinking, well,

950
00:49:48,120 --> 00:49:52,080
Speaker 1: should we just he's doing some cool stuff, let's just

951
00:49:52,200 --> 00:49:54,239
Speaker 1: join up or see if we can buy him out.

952
00:49:55,120 --> 00:49:57,320
Speaker 1: I have him joined our team, see if he was

953
00:49:57,320 --> 00:49:59,920
Speaker 1: interested in actually joining like legit coming over to his

954
00:50:00,000 --> 00:50:02,040
Speaker 1: will and being part of our team. And was he

955
00:50:02,320 --> 00:50:04,400
Speaker 1: he was fine, Yeah, he was getting North Dakota is

956
00:50:04,480 --> 00:50:06,680
Speaker 1: happy with He wasn't gonna move, So I was like,

957
00:50:06,920 --> 00:50:08,279
Speaker 1: I don't know if we can do it like long

958
00:50:08,360 --> 00:50:14,320
Speaker 1: distance anyway. That was just an interesting anecdote and exact

959
00:50:14,360 --> 00:50:16,080
Speaker 1: same time. So I mean, no, I wasn't here, but

960
00:50:16,280 --> 00:50:18,239
Speaker 1: here checked this out and the shields guy ended up

961
00:50:18,320 --> 00:50:22,399
Speaker 1: buying some from Mellen got it in there, and that's

962
00:50:22,400 --> 00:50:24,160
Speaker 1: a great way to That's how a lot of the

963
00:50:24,160 --> 00:50:27,279
Speaker 1: sales started. It's just word of mouth. People come into

964
00:50:27,320 --> 00:50:30,719
Speaker 1: retail him handed out a brochure. So what was the

965
00:50:30,760 --> 00:50:32,279
Speaker 1: first time he had to go get a what was

966
00:50:32,320 --> 00:50:37,920
Speaker 1: the first employee went hard Um. That was probably two thousand.

967
00:50:38,800 --> 00:50:41,960
Speaker 1: That was July, right before the other season, right before

968
00:50:42,000 --> 00:50:45,160
Speaker 1: the next fall season. Had a friend named Rob Hart

969
00:50:45,200 --> 00:50:49,320
Speaker 1: who what's uh kind of in and out of like

970
00:50:49,560 --> 00:50:52,360
Speaker 1: his PhD I believe at the crist School. What was

971
00:50:52,360 --> 00:50:57,200
Speaker 1: he doing a PhD in chemistry, chemistry. That was you

972
00:50:57,239 --> 00:50:59,920
Speaker 1: were buddies. Then Rob Hyres Matt just a couple of

973
00:51:00,040 --> 00:51:02,560
Speaker 1: months later. That was the beginning of you hired Rob

974
00:51:03,600 --> 00:51:08,800
Speaker 1: to do what just operations and help with phone calls,

975
00:51:09,160 --> 00:51:14,680
Speaker 1: customer service, basic business development, sales operations, and he bailed.

976
00:51:14,719 --> 00:51:16,520
Speaker 1: I was going to focus on the product. He bailed

977
00:51:16,520 --> 00:51:20,040
Speaker 1: on his PhD plans he did. He was a little

978
00:51:20,080 --> 00:51:23,160
Speaker 1: bit there's something going on there and decided yeah, I'll

979
00:51:23,239 --> 00:51:26,600
Speaker 1: join you, and he hired you, and then Eric did

980
00:51:26,680 --> 00:51:32,359
Speaker 1: yeah for what So you're employee three. Yeah, So at

981
00:51:32,440 --> 00:51:36,680
Speaker 1: that time everything just described. We were pretty much all

982
00:51:36,760 --> 00:51:39,160
Speaker 1: doing full time. So we were on the phone. I

983
00:51:39,239 --> 00:51:42,279
Speaker 1: spent the first year on the phone probably like ten

984
00:51:42,360 --> 00:51:46,600
Speaker 1: to twelve customer service and traveling trade shows. I mean

985
00:51:47,680 --> 00:51:51,399
Speaker 1: we started expanding, driving around the country, stopping at every

986
00:51:51,440 --> 00:51:55,840
Speaker 1: sporting good store, just called walking in, giving him a

987
00:51:55,920 --> 00:52:01,480
Speaker 1: product demo, building tutorials, building the website. So you're employee

988
00:52:01,640 --> 00:52:05,960
Speaker 1: number three, yep, employee number three. Yeah, and you came in.

989
00:52:06,080 --> 00:52:08,560
Speaker 1: It wasn't like you guys were all like, your job

990
00:52:08,680 --> 00:52:11,120
Speaker 1: is this, and my job's at you're all doing all

991
00:52:11,239 --> 00:52:14,600
Speaker 1: hands on deck. Yeah, at that time, it was pretty

992
00:52:14,680 --> 00:52:17,279
Speaker 1: much all hands on deck, and I spent a lot

993
00:52:17,320 --> 00:52:19,880
Speaker 1: of time in the first year on the phone, just

994
00:52:19,960 --> 00:52:21,840
Speaker 1: a lot of customer support. So people being like, I

995
00:52:21,920 --> 00:52:24,040
Speaker 1: bought this thing and it doesn't work. Yeah, I mean

996
00:52:24,560 --> 00:52:27,400
Speaker 1: I can't get it download. The download product was a

997
00:52:27,560 --> 00:52:33,480
Speaker 1: chore um getting people's anti virus software to accept download. Uh.

998
00:52:33,840 --> 00:52:35,920
Speaker 1: People didn't know how to download a file to their

999
00:52:35,960 --> 00:52:39,719
Speaker 1: computer in two thousand eleven. Uh. They didn't know when

1000
00:52:39,760 --> 00:52:42,319
Speaker 1: they saved it, what folder it went to. They didn't

1001
00:52:42,360 --> 00:52:47,399
Speaker 1: know how to do every step. I remember, you think

1002
00:52:47,480 --> 00:52:49,879
Speaker 1: we've been doing this since we were kids, But it wasn't.

1003
00:52:49,880 --> 00:52:52,800
Speaker 1: It was only it wasn't that I remember pulling. I

1004
00:52:52,840 --> 00:52:58,080
Speaker 1: remember being so angry. Yeah, and just down the old

1005
00:52:58,200 --> 00:53:01,879
Speaker 1: just messing around on whatever the the pre base camp. Yeah,

1006
00:53:02,560 --> 00:53:04,200
Speaker 1: and how do I unlock it? Because you know, we

1007
00:53:04,320 --> 00:53:08,920
Speaker 1: wanted to capacity of your device, get something and spend

1008
00:53:08,920 --> 00:53:13,279
Speaker 1: all this time and then fill your unit up. Well,

1009
00:53:13,320 --> 00:53:15,239
Speaker 1: I want to do another thing, man, but I don't

1010
00:53:15,280 --> 00:53:17,440
Speaker 1: want to have to go through that all again. So

1011
00:53:17,520 --> 00:53:19,080
Speaker 1: we were on the phone all day. So I was like, Okay,

1012
00:53:19,080 --> 00:53:23,160
Speaker 1: I'm gonna take screenshots of each step right out written instructions.

1013
00:53:23,840 --> 00:53:26,040
Speaker 1: Then we had those like written tutorials you could like

1014
00:53:26,080 --> 00:53:28,759
Speaker 1: follow step by step, and then we'd be like with

1015
00:53:28,920 --> 00:53:30,920
Speaker 1: the purchase, you know, they would get sent the email

1016
00:53:31,000 --> 00:53:33,120
Speaker 1: with those instructions, they'd call it. We'd be like, did

1017
00:53:33,200 --> 00:53:38,440
Speaker 1: you read the instructions? They're like no, walcome through it.

1018
00:53:38,840 --> 00:53:40,320
Speaker 1: And then we got to like I was like, okay,

1019
00:53:41,000 --> 00:53:43,600
Speaker 1: written's okay, but I'm gonna make a video, so they like,

1020
00:53:43,719 --> 00:53:46,360
Speaker 1: do a video. Some people want to watch a video version,

1021
00:53:46,480 --> 00:53:50,880
Speaker 1: but it's just we were trying to do what we

1022
00:53:50,920 --> 00:53:54,000
Speaker 1: thought was best and help the customers really was our focus.

1023
00:53:54,160 --> 00:53:56,200
Speaker 1: Everybody the feedback was so great. We were just trying

1024
00:53:56,239 --> 00:53:58,360
Speaker 1: to find ways to make it easier for them to

1025
00:53:58,400 --> 00:54:01,120
Speaker 1: get the maps on their phone, and they were just

1026
00:54:01,320 --> 00:54:05,440
Speaker 1: spreading the word. He just kind of ads so yeah, right,

1027
00:54:05,560 --> 00:54:08,560
Speaker 1: I mean right away people are like, hey, what about Utah?

1028
00:54:08,680 --> 00:54:13,560
Speaker 1: What about Oregon? You guys in Idaho. Early by early

1029
00:54:13,640 --> 00:54:15,960
Speaker 1: two thousand ten, I had like pretty much all the

1030
00:54:16,000 --> 00:54:18,200
Speaker 1: western states done. I was just cranking them out. But

1031
00:54:18,239 --> 00:54:25,879
Speaker 1: we didn't hit Alaska for quite a while, right big file. Yeah,

1032
00:54:25,920 --> 00:54:29,200
Speaker 1: people weren't really asking too much about Alaska. Steward just

1033
00:54:29,280 --> 00:54:32,040
Speaker 1: kind of follow the demand, just kind of listen to

1034
00:54:32,080 --> 00:54:34,840
Speaker 1: what they're asking for, and you knew the eleven Western

1035
00:54:34,920 --> 00:54:37,640
Speaker 1: states we're going to be the big ones with they

1036
00:54:37,680 --> 00:54:42,080
Speaker 1: all the public land, so crank those out. At what

1037
00:54:42,160 --> 00:54:44,240
Speaker 1: point did you start getting like what point where national

1038
00:54:44,400 --> 00:54:47,600
Speaker 1: chains starting to buy this stuff? Um? Right in two

1039
00:54:47,680 --> 00:54:50,480
Speaker 1: thousand ten, we found I met a guy at a

1040
00:54:50,520 --> 00:54:52,279
Speaker 1: trade show early to the two thousand ten who had

1041
00:54:52,280 --> 00:54:56,040
Speaker 1: a connection with wholesale sports or now sportsmen to sports

1042
00:54:56,040 --> 00:54:58,480
Speaker 1: and warehouse and kind of went Sportsman's wholesale back to

1043
00:54:58,520 --> 00:55:01,279
Speaker 1: Sportsman's you know, so it was wholesale at the time,

1044
00:55:01,360 --> 00:55:04,719
Speaker 1: and um, he got me connected up there and we

1045
00:55:04,800 --> 00:55:07,440
Speaker 1: got him in retail and mid two thousand ten and

1046
00:55:07,480 --> 00:55:11,560
Speaker 1: the wholesale sports, Yeah, it's pretty quick. They had good

1047
00:55:11,600 --> 00:55:13,520
Speaker 1: feedback from their store and Missoula and some of the

1048
00:55:13,560 --> 00:55:17,040
Speaker 1: other stores that were able to get them locally, and um,

1049
00:55:17,600 --> 00:55:20,520
Speaker 1: so yeah, they were all about it. We got pamphlets

1050
00:55:20,520 --> 00:55:23,520
Speaker 1: and Cabela's all over the West and they're recommending it

1051
00:55:23,640 --> 00:55:26,640
Speaker 1: and we're just trying to keep up and are at

1052
00:55:26,719 --> 00:55:30,000
Speaker 1: this point are other people I know your body in

1053
00:55:30,080 --> 00:55:34,440
Speaker 1: North Dakota. What is it like, Like, what is the

1054
00:55:34,640 --> 00:55:38,359
Speaker 1: story of becoming sort of the dominant, Like, like, how

1055
00:55:38,440 --> 00:55:39,920
Speaker 1: did it come to be that you had like the

1056
00:55:40,080 --> 00:55:43,960
Speaker 1: dominant brand associated with the product, because I mean I

1057
00:55:44,040 --> 00:55:48,840
Speaker 1: had is it getting more crowded? Less crowded as in

1058
00:55:48,920 --> 00:55:52,040
Speaker 1: these ye know, it's just like surrounding yourself with really

1059
00:55:52,040 --> 00:55:55,200
Speaker 1: smart people like no, no, no, I'm not saying like

1060
00:55:55,640 --> 00:55:57,320
Speaker 1: like like how did how did you wind up? I

1061
00:55:57,320 --> 00:55:58,560
Speaker 1: don't know if you want to use the word wind

1062
00:55:58,600 --> 00:56:03,840
Speaker 1: but but what is going on at the time? Are

1063
00:56:03,880 --> 00:56:07,560
Speaker 1: there like competitors popping up and dropping off NonStop? We're

1064
00:56:07,600 --> 00:56:12,360
Speaker 1: dominating the search results for one hunting maps. So it

1065
00:56:12,440 --> 00:56:17,080
Speaker 1: wasn't liked, wasn't becoming crowded. No, it wasn't at all.

1066
00:56:17,560 --> 00:56:21,000
Speaker 1: And we're the ones getting into these retail stores nationwide

1067
00:56:21,320 --> 00:56:24,920
Speaker 1: with two thousand twelve, I think we got calls. So

1068
00:56:25,120 --> 00:56:26,800
Speaker 1: we made the retail play and then we did the

1069
00:56:26,800 --> 00:56:29,239
Speaker 1: search engine marketing, which those are the two plays that

1070
00:56:29,440 --> 00:56:32,919
Speaker 1: helped us dominate getting into retail and dominate the search

1071
00:56:32,960 --> 00:56:35,480
Speaker 1: engine marketing. So no one's going to catch you there. Yeah.

1072
00:56:35,480 --> 00:56:38,920
Speaker 1: We really attacked the the digital marketing side of it too,

1073
00:56:39,000 --> 00:56:41,480
Speaker 1: you know, building our email list and building up the

1074
00:56:41,520 --> 00:56:48,680
Speaker 1: website for SEO and you know, having the customer newsletter, map, updates, emails, um,

1075
00:56:49,200 --> 00:56:51,560
Speaker 1: all of that stuff to tutorials. So we kind of

1076
00:56:51,600 --> 00:56:57,279
Speaker 1: attacked the brand side too and really reinvested, reinvested, I

1077
00:56:57,320 --> 00:57:00,680
Speaker 1: would say, most of the money back into the company.

1078
00:57:00,920 --> 00:57:05,480
Speaker 1: Two thousand twelve. That marketing really starts. Matt and Rob

1079
00:57:05,760 --> 00:57:08,520
Speaker 1: leading the marketing side, and I'm more on product, working

1080
00:57:08,560 --> 00:57:10,080
Speaker 1: with the g I S team to get all the data.

1081
00:57:10,320 --> 00:57:13,439
Speaker 1: So we had Holly at that point, right after hiring Matt,

1082
00:57:13,480 --> 00:57:16,720
Speaker 1: we had Holly who's still with us. UM. She's the

1083
00:57:16,840 --> 00:57:18,919
Speaker 1: g I S Manager, So she's leading the Jazz team

1084
00:57:18,920 --> 00:57:23,000
Speaker 1: getting all this data and compiling it and making landownership accurate.

1085
00:57:23,320 --> 00:57:27,160
Speaker 1: So expanding into other states, yeah, those next question is what, um,

1086
00:57:27,440 --> 00:57:30,320
Speaker 1: what were the paths towards expanding the product all around

1087
00:57:30,360 --> 00:57:33,280
Speaker 1: the country, And what was the path towards getting out

1088
00:57:33,320 --> 00:57:36,280
Speaker 1: of just public private but getting into like who owns what? Yeah,

1089
00:57:36,440 --> 00:57:40,320
Speaker 1: right away in two thousand late two thousand nine, right

1090
00:57:40,360 --> 00:57:43,720
Speaker 1: after I launched the product, then I see this Montana cadastral, Like,

1091
00:57:43,840 --> 00:57:46,720
Speaker 1: holy go, just holy cow, this is awesome. They got

1092
00:57:46,880 --> 00:57:50,600
Speaker 1: Montana had the whole statewide data set digitally and you

1093
00:57:50,680 --> 00:57:54,040
Speaker 1: just download it all the landownership data. So I go, oh, dude,

1094
00:57:54,080 --> 00:57:57,440
Speaker 1: just add that underneath. November November two thousand nine, I

1095
00:57:57,560 --> 00:58:01,200
Speaker 1: had downloaded the Montana and figured out way to shove

1096
00:58:01,280 --> 00:58:03,280
Speaker 1: that under as a layer as well, so you got

1097
00:58:03,480 --> 00:58:06,440
Speaker 1: private lands and public lands. But there you get into

1098
00:58:06,480 --> 00:58:09,360
Speaker 1: the thing where you're dealing with something that's change is constantly.

1099
00:58:10,240 --> 00:58:13,160
Speaker 1: Because at first, like your initial products like it's twenty

1100
00:58:13,240 --> 00:58:15,240
Speaker 1: years from now that ship is gonna be like basically

1101
00:58:15,400 --> 00:58:20,560
Speaker 1: right forrest there was land tends to State Forests land.

1102
00:58:20,600 --> 00:58:22,440
Speaker 1: I was thinking, hey, this is cool. We can with

1103
00:58:22,560 --> 00:58:24,320
Speaker 1: this type of product instead of like a paper map,

1104
00:58:24,400 --> 00:58:26,640
Speaker 1: we can actually update this like every year everybody's gonna

1105
00:58:26,680 --> 00:58:29,240
Speaker 1: want to update the hunting district. We had hunting district boundaries,

1106
00:58:29,240 --> 00:58:30,840
Speaker 1: and there we started having all the walk ins, like

1107
00:58:30,880 --> 00:58:33,080
Speaker 1: we need to update this every year. So we were

1108
00:58:33,120 --> 00:58:35,520
Speaker 1: in that mentality of like, this is cool because you

1109
00:58:35,720 --> 00:58:37,880
Speaker 1: you saw it as something that was gonna need gonna

1110
00:58:37,880 --> 00:58:40,720
Speaker 1: be updated every year, especially the land ownership data. As

1111
00:58:40,720 --> 00:58:42,240
Speaker 1: soon as I saw that and it's like, oh sweet,

1112
00:58:42,240 --> 00:58:44,720
Speaker 1: I'll download it once a year and right before hunting season,

1113
00:58:44,800 --> 00:58:48,040
Speaker 1: well update it. What was the first point in time

1114
00:58:48,120 --> 00:58:50,080
Speaker 1: that someone came in, like one of the big players,

1115
00:58:50,120 --> 00:58:51,840
Speaker 1: one of the big you know, g I s or

1116
00:58:51,880 --> 00:58:54,640
Speaker 1: GPS players or whatever. I mean you had to started

1117
00:58:54,640 --> 00:58:57,760
Speaker 1: getting people coming and trying to buy the company. Yeah. Man,

1118
00:58:57,880 --> 00:59:01,320
Speaker 1: that was even late two thousand and leve Oven Trimble

1119
00:59:01,360 --> 00:59:07,240
Speaker 1: Outdoors came by and made an offer, so they had

1120
00:59:07,280 --> 00:59:12,520
Speaker 1: the Cabella. They were napps app space back then. Yeah, yeah,

1121
00:59:12,680 --> 00:59:16,040
Speaker 1: Trimble Outdoors, like two thousand eleven that was t r

1122
00:59:16,160 --> 00:59:19,000
Speaker 1: E M b l E t r R I M.

1123
00:59:19,880 --> 00:59:25,120
Speaker 1: Trimble was that they had a great app there a

1124
00:59:25,160 --> 00:59:27,840
Speaker 1: little before the times. Like it's almost like Hunters hadn't

1125
00:59:27,840 --> 00:59:31,160
Speaker 1: adopted smartphones at the time. They did a great, great

1126
00:59:31,160 --> 00:59:34,280
Speaker 1: app out there and just wrong timing. I don't know, yeah,

1127
00:59:34,680 --> 00:59:37,680
Speaker 1: a little too early. Yeah, So when someone wanted like

1128
00:59:38,040 --> 00:59:41,480
Speaker 1: what was your when someone wanted to come by, like

1129
00:59:41,600 --> 00:59:44,600
Speaker 1: they come and make an offer on the company, were

1130
00:59:44,640 --> 00:59:46,880
Speaker 1: they saying like and you're going to come to or

1131
00:59:46,920 --> 00:59:49,680
Speaker 1: were they just want Yeah it was and it wasn't

1132
00:59:49,760 --> 00:59:53,320
Speaker 1: you sign a two year employment agreement type thing and

1133
00:59:53,440 --> 00:59:58,160
Speaker 1: you were you considering it? Uh? Yeah? But then it

1134
00:59:58,280 --> 01:00:00,640
Speaker 1: was like wait, all that for that money. I'm seeing

1135
01:00:00,640 --> 01:00:02,760
Speaker 1: how much we're growing, Like we'll be making that in

1136
01:00:02,880 --> 01:00:05,959
Speaker 1: two years, We'll be making that money, So why would

1137
01:00:05,960 --> 01:00:08,920
Speaker 1: I do that right now? What was the what was

1138
01:00:09,040 --> 01:00:15,440
Speaker 1: like the early growth like in percentages. It was crazy.

1139
01:00:16,640 --> 01:00:22,000
Speaker 1: It has like doubling and tripling. It's like quadrupling tripling.

1140
01:00:22,960 --> 01:00:25,160
Speaker 1: Then it just goes down to like doubling every year

1141
01:00:25,400 --> 01:00:29,680
Speaker 1: after about three years. I'd say, but yeah, we're talking

1142
01:00:29,760 --> 01:00:32,920
Speaker 1: quadrupling doubling in the first three years, and then it

1143
01:00:33,000 --> 01:00:36,640
Speaker 1: gets to doubling as you sign those national accounts Cabellas

1144
01:00:36,640 --> 01:00:38,960
Speaker 1: and Sportsmen, so you get that big jump the next year,

1145
01:00:38,960 --> 01:00:42,440
Speaker 1: and then then you just keep getting more growth, but

1146
01:00:42,520 --> 01:00:45,320
Speaker 1: not that big four x growth. So there's like so

1147
01:00:45,400 --> 01:00:48,480
Speaker 1: many sporting and stores. I was just thinking of the

1148
01:00:48,800 --> 01:00:53,440
Speaker 1: land ownership datas talk about Montana. Montana has the state

1149
01:00:53,520 --> 01:00:56,280
Speaker 1: wide cadastral data sets actually made it easy, sweet down

1150
01:00:56,280 --> 01:00:58,840
Speaker 1: a little, the whole stated standardized. Then I'm like, okay,

1151
01:00:58,960 --> 01:01:01,400
Speaker 1: this is awesome. Got the PLAT data. You're basically putting

1152
01:01:01,400 --> 01:01:05,439
Speaker 1: your PLAT books statewide into the product. Super sweet. Let's

1153
01:01:05,480 --> 01:01:07,440
Speaker 1: go do that elsewhere. And I started looking around and

1154
01:01:08,120 --> 01:01:10,720
Speaker 1: other states you can only go county by county, and

1155
01:01:10,840 --> 01:01:13,600
Speaker 1: sometimes they're charging like ten thousand dollars to get their

1156
01:01:13,840 --> 01:01:17,560
Speaker 1: PLAT data to get that county. So it's like, okay,

1157
01:01:17,600 --> 01:01:21,880
Speaker 1: who's charging that county? County is charging thousands and thousands,

1158
01:01:21,920 --> 01:01:25,800
Speaker 1: five thousand, ten thousands to get the data for what purpose?

1159
01:01:26,080 --> 01:01:30,520
Speaker 1: How's it not public data? It's it's public, but for

1160
01:01:31,320 --> 01:01:35,280
Speaker 1: commercial Don't they knew it was valuable? I think oil

1161
01:01:35,320 --> 01:01:38,200
Speaker 1: and gas companies at the time, we're trying it to

1162
01:01:38,240 --> 01:01:40,800
Speaker 1: go knock on doors. But there's other insurance companies that

1163
01:01:41,080 --> 01:01:44,240
Speaker 1: buy it, so there's already a marketable price set. Yeah,

1164
01:01:44,800 --> 01:01:46,600
Speaker 1: they knew it was valuable, and they figured they'd make

1165
01:01:46,640 --> 01:01:48,240
Speaker 1: some money on it. I guess, I don't know, somewhere

1166
01:01:48,280 --> 01:01:50,919
Speaker 1: free somewhere a thousand bucks on or ten thousand bucks?

1167
01:01:52,560 --> 01:01:54,400
Speaker 1: Were you going and paying the ones that were ten grand?

1168
01:01:54,440 --> 01:01:56,240
Speaker 1: Because you had to do it? We wouldn't do ten grand,

1169
01:01:56,320 --> 01:01:59,760
Speaker 1: but do we do a thousand? We do? Go to Washington.

1170
01:02:00,520 --> 01:02:02,560
Speaker 1: Is this it's got what eighty three counties or something?

1171
01:02:02,920 --> 01:02:07,640
Speaker 1: Fifty six counties? Yeah, a lot of them. Yeah, that's

1172
01:02:07,640 --> 01:02:10,880
Speaker 1: pretty typical. So five or six years ago, you know,

1173
01:02:10,920 --> 01:02:12,200
Speaker 1: we get a lot of feedback. Why don't you have

1174
01:02:12,280 --> 01:02:15,720
Speaker 1: my county? A lot of it was well, at that time,

1175
01:02:15,760 --> 01:02:18,120
Speaker 1: we couldn't afford it. Um. We had to prove out,

1176
01:02:18,280 --> 01:02:20,360
Speaker 1: you know, could we sell enough memberships in that state

1177
01:02:20,440 --> 01:02:23,400
Speaker 1: to reinvest the money to buy that last county or

1178
01:02:23,440 --> 01:02:28,080
Speaker 1: two that costs or some of the counties just don't

1179
01:02:28,080 --> 01:02:30,640
Speaker 1: even have it available. And that's still still the case

1180
01:02:30,720 --> 01:02:33,120
Speaker 1: right now. If they're more rural counties, they just still

1181
01:02:33,200 --> 01:02:35,600
Speaker 1: have Here, we got these plat books, but we don't

1182
01:02:35,640 --> 01:02:37,880
Speaker 1: have it digitized. So did you have to get into

1183
01:02:37,920 --> 01:02:40,880
Speaker 1: the process of digitizing some of this stuff. We never did.

1184
01:02:41,240 --> 01:02:44,360
Speaker 1: We just we saw the we would just expand other

1185
01:02:44,440 --> 01:02:47,560
Speaker 1: states rather than spend time digitizing a county that wasn't

1186
01:02:47,640 --> 01:02:50,760
Speaker 1: digitized already. So what's so, so let's say them in

1187
01:02:50,840 --> 01:02:55,080
Speaker 1: Colorado there's might be holes in it. Yeah, there's I

1188
01:02:55,120 --> 01:02:57,480
Speaker 1: don't know. Colorado probably still has one or two counties

1189
01:02:57,560 --> 01:03:00,680
Speaker 1: that maybe in eastern Colorado, southeast core owner. There's a

1190
01:03:00,720 --> 01:03:04,360
Speaker 1: couple of counties there, and I go to look and

1191
01:03:04,440 --> 01:03:07,160
Speaker 1: I might not find a landowner, the landowner names. You

1192
01:03:07,280 --> 01:03:09,920
Speaker 1: might have parcel boundaries or you might not have You

1193
01:03:10,040 --> 01:03:13,960
Speaker 1: just have public private, just as private in public camp

1194
01:03:14,640 --> 01:03:16,919
Speaker 1: And when people see that, are they pissed they didn't

1195
01:03:16,920 --> 01:03:19,760
Speaker 1: get what they paid for? Well, we try to make

1196
01:03:19,800 --> 01:03:22,200
Speaker 1: it clear, like here's our coverage map. You should know

1197
01:03:22,280 --> 01:03:24,640
Speaker 1: what you're getting before you buy it. I got you.

1198
01:03:25,960 --> 01:03:28,960
Speaker 1: But yeah, some people say, hey, you don't have my county, Like, oh, well,

1199
01:03:29,000 --> 01:03:33,120
Speaker 1: we'll work on it a time. I don't really care

1200
01:03:33,200 --> 01:03:37,680
Speaker 1: who owns it if like the personal no, you know, right,

1201
01:03:37,800 --> 01:03:40,360
Speaker 1: I just want to know like the same things, but

1202
01:03:40,840 --> 01:03:42,280
Speaker 1: like what you want to know. Back in the day,

1203
01:03:42,320 --> 01:03:44,760
Speaker 1: it's like am I cool or am I not? Yeah?

1204
01:03:45,080 --> 01:03:47,560
Speaker 1: I was on Yanni's property there day looking at his property.

1205
01:03:47,880 --> 01:03:50,640
Speaker 1: His name's up there. Get your name all updated. My

1206
01:03:50,760 --> 01:03:53,480
Speaker 1: wife's passed for some reason, her name didn't come there.

1207
01:03:53,960 --> 01:03:59,680
Speaker 1: We all this together. Oh yeah, they have these primary owners,

1208
01:03:59,680 --> 01:04:01,560
Speaker 1: second airy owner and all these fields that we got

1209
01:04:01,680 --> 01:04:04,040
Speaker 1: to try to standardize. And the GIS team does all

1210
01:04:04,120 --> 01:04:06,160
Speaker 1: that and makes it all look good, which is you

1211
01:04:06,200 --> 01:04:09,520
Speaker 1: wouldn't think about it. But county to county it's different,

1212
01:04:09,560 --> 01:04:13,080
Speaker 1: and you've got to like standardize the attributes and it's

1213
01:04:13,120 --> 01:04:17,600
Speaker 1: pretty cool stuff that they really should overres. So so

1214
01:04:18,560 --> 01:04:21,400
Speaker 1: how full Now you've you've got all the states? Have

1215
01:04:21,480 --> 01:04:24,520
Speaker 1: you hit one for? Like Hawaii is a hot seller?

1216
01:04:25,480 --> 01:04:28,800
Speaker 1: Not a hot seller, But what's the hottest selling state

1217
01:04:28,880 --> 01:04:32,360
Speaker 1: and what's the shittiest selling state? Matt knows all that

1218
01:04:34,400 --> 01:04:40,400
Speaker 1: Rhode Island they're not buying a lot because roll down,

1219
01:04:40,400 --> 01:04:43,280
Speaker 1: they don't care who owns it, not buying a lot um,

1220
01:04:43,800 --> 01:04:48,080
Speaker 1: who's hot? Colorado gonna be hot or not hot? Top five? Yeah, Montana,

1221
01:04:48,560 --> 01:04:54,680
Speaker 1: really Colorado, Wisconsin, Pennsylvania, Pennsylvania. Well there, you're just talking

1222
01:04:54,800 --> 01:04:59,640
Speaker 1: hunter numbers. Minnesota, Yeah, Minnesota, Pennsylvania. There, it's just there.

1223
01:05:00,280 --> 01:05:04,560
Speaker 1: You just got this. New York is really strong, Washington

1224
01:05:04,680 --> 01:05:07,600
Speaker 1: is pretty good. It's like top ten, it's five and

1225
01:05:07,680 --> 01:05:12,120
Speaker 1: five to the kind of Midwest East Versts Western hunting. Yeah. Yeah.

1226
01:05:13,480 --> 01:05:17,840
Speaker 1: And then uh so you filled out the whole fill

1227
01:05:17,880 --> 01:05:23,560
Speaker 1: out the whole country, yep, private, public, and then at

1228
01:05:23,640 --> 01:05:28,760
Speaker 1: this okay, like let's talk about right now. Mhm, right

1229
01:05:28,840 --> 01:05:31,200
Speaker 1: now you can you can use this the feed in

1230
01:05:31,240 --> 01:05:34,280
Speaker 1: the chronology. But okay, where are where are we in

1231
01:05:34,320 --> 01:05:40,320
Speaker 1: the chronology right now? We're still EARLI eleven twelve, Okay,

1232
01:05:43,880 --> 01:05:48,960
Speaker 1: so buying this thing? No, okay, So that's okay. So

1233
01:05:49,080 --> 01:05:51,400
Speaker 1: what other market group is starting to bet? Get curious?

1234
01:05:52,040 --> 01:05:54,280
Speaker 1: I mean even early on we're talking to a rural

1235
01:05:54,360 --> 01:05:57,160
Speaker 1: real estate agents there, like this has just changed the

1236
01:05:57,240 --> 01:06:01,800
Speaker 1: game for me. We're talking and I mean shopping for

1237
01:06:01,880 --> 01:06:05,320
Speaker 1: home my real he runs, he runs on their home

1238
01:06:06,160 --> 01:06:08,160
Speaker 1: everywhere he goes. He's walking around the thing I was like, oh,

1239
01:06:08,240 --> 01:06:10,760
Speaker 1: that's so, and so here's your property line. You go

1240
01:06:10,880 --> 01:06:13,000
Speaker 1: talk to that guy. People are using it for work everywhere.

1241
01:06:13,080 --> 01:06:17,160
Speaker 1: Utility companies were calling like, hey, we need this. Firefighting companies,

1242
01:06:17,200 --> 01:06:22,000
Speaker 1: the firefighters, the urban and BLM firefighters, the Force Service firefighters.

1243
01:06:22,360 --> 01:06:25,280
Speaker 1: They're needing to contact landowners sometimes to get permission to

1244
01:06:25,360 --> 01:06:27,760
Speaker 1: go be able to firefight on their their land. So

1245
01:06:27,880 --> 01:06:30,600
Speaker 1: like this is a godsend. We can look them right

1246
01:06:30,680 --> 01:06:32,480
Speaker 1: up and get permission and get out there and get

1247
01:06:32,480 --> 01:06:36,280
Speaker 1: ahead of the fire. So all kinds of game wardens.

1248
01:06:37,720 --> 01:06:45,720
Speaker 1: They simplified life that So yeah, that is like division,

1249
01:06:45,760 --> 01:06:48,760
Speaker 1: like nobody's done like a complete picture of landownership for

1250
01:06:48,760 --> 01:06:51,080
Speaker 1: the United States. Like keep it current, keep it accurate,

1251
01:06:51,600 --> 01:06:54,240
Speaker 1: keep it complete. And we're gonna go do that. And

1252
01:06:54,320 --> 01:06:56,800
Speaker 1: that's gonna be valuable to a lot of different people.

1253
01:06:57,360 --> 01:07:00,200
Speaker 1: And it is. Although we have it branded to a

1254
01:07:00,280 --> 01:07:03,320
Speaker 1: hunt this whole time, we would love we have. We

1255
01:07:03,400 --> 01:07:05,200
Speaker 1: have a ton of people using it for other things.

1256
01:07:05,360 --> 01:07:13,240
Speaker 1: But what are the percentages? I mean, yeah, definitely, and

1257
01:07:13,440 --> 01:07:16,760
Speaker 1: is the fish market anything. People are using it for fishing,

1258
01:07:17,720 --> 01:07:19,960
Speaker 1: but they likely they like behind it, find it through

1259
01:07:20,000 --> 01:07:22,320
Speaker 1: hunting their other passion, and then they use it for fishing,

1260
01:07:22,360 --> 01:07:23,760
Speaker 1: and then they use it for their work or whatever.

1261
01:07:23,880 --> 01:07:27,760
Speaker 1: But they're maybe finding it through their hunting passion or referral.

1262
01:07:28,240 --> 01:07:30,080
Speaker 1: Some people might just be a firefighter and they hear

1263
01:07:30,160 --> 01:07:32,080
Speaker 1: from other firefighters and they they're not a hunter, and

1264
01:07:32,120 --> 01:07:36,240
Speaker 1: they buy it. What year wasn't when you got your

1265
01:07:36,240 --> 01:07:40,720
Speaker 1: first office? That was two thousand and eleven. Matt was

1266
01:07:40,880 --> 01:07:43,800
Speaker 1: Matt was working from his house in Boeman and Bozeman.

1267
01:07:44,920 --> 01:07:48,320
Speaker 1: Holly was working from my house. Rob was working from

1268
01:07:48,400 --> 01:07:51,120
Speaker 1: his house. So but then late mid two thousand and

1269
01:07:51,120 --> 01:07:54,720
Speaker 1: eleven we got an office in Missoula, same office. We

1270
01:07:54,920 --> 01:07:57,600
Speaker 1: we expanded it, but we're in the same location. Yeah,

1271
01:07:57,840 --> 01:08:02,960
Speaker 1: that boy now in Missoula. So then big milestone. So

1272
01:08:03,360 --> 01:08:06,360
Speaker 1: ten eleven, people are even saying, hey, can can you

1273
01:08:06,400 --> 01:08:09,160
Speaker 1: get this on my iPhone? So like, oh jeez, people

1274
01:08:09,200 --> 01:08:11,080
Speaker 1: are calling saying that, like, let's start looking into that.

1275
01:08:11,160 --> 01:08:15,200
Speaker 1: So I start looking into that, and by we'd figured

1276
01:08:15,240 --> 01:08:18,519
Speaker 1: out I was really passionate about like the Googlers layering system,

1277
01:08:19,280 --> 01:08:21,439
Speaker 1: and I wanted that type of system in an app

1278
01:08:21,520 --> 01:08:23,880
Speaker 1: where you could turn on and off layers and be

1279
01:08:23,920 --> 01:08:26,400
Speaker 1: able to customize your map and be able to make

1280
01:08:26,520 --> 01:08:29,559
Speaker 1: smart decisions based on turning on and off different data sets.

1281
01:08:30,560 --> 01:08:33,680
Speaker 1: A geek out on that stuff. I probably shouldn't, but

1282
01:08:33,960 --> 01:08:35,760
Speaker 1: it worked out for people people like that. I know

1283
01:08:35,960 --> 01:08:40,800
Speaker 1: hunters who are serious about getting out there and being successful.

1284
01:08:40,840 --> 01:08:45,000
Speaker 1: They they're all about the layering. So figured out how

1285
01:08:45,040 --> 01:08:48,440
Speaker 1: to make that happen. And in two thousand July two thirteen,

1286
01:08:48,680 --> 01:08:54,080
Speaker 1: we launched the io s app I believe you called

1287
01:08:54,120 --> 01:08:57,160
Speaker 1: it on X Hunt. At that time we had rebranded

1288
01:08:57,200 --> 01:09:00,280
Speaker 1: our umbrella company to on X and had the Asian

1289
01:09:00,360 --> 01:09:02,040
Speaker 1: for like, hey, this is going to be useful for

1290
01:09:02,479 --> 01:09:05,320
Speaker 1: all these different markets. We got fishermen using it. We

1291
01:09:05,439 --> 01:09:07,639
Speaker 1: need an umbrella company that then you can have hunt

1292
01:09:07,880 --> 01:09:10,760
Speaker 1: and all these other activities for apps underneath it. And

1293
01:09:11,360 --> 01:09:14,800
Speaker 1: so who came up with on X. We actually all

1294
01:09:14,840 --> 01:09:18,080
Speaker 1: sat down at a table. The whole company at the

1295
01:09:18,120 --> 01:09:22,800
Speaker 1: time was like ten people like late and we sat

1296
01:09:22,840 --> 01:09:25,720
Speaker 1: down and we're like, okay, so what do we want what?

1297
01:09:25,920 --> 01:09:27,640
Speaker 1: We had all these ideas listed out and still have

1298
01:09:27,680 --> 01:09:30,800
Speaker 1: the dat of brainstorming. Out of brainstorming, it's like what's

1299
01:09:30,840 --> 01:09:34,880
Speaker 1: a what's the thing on a map that man? What's

1300
01:09:34,920 --> 01:09:37,600
Speaker 1: the spot? Like we're helping people get to what they

1301
01:09:37,760 --> 01:09:40,080
Speaker 1: get to their target? What is it will x X

1302
01:09:40,120 --> 01:09:43,280
Speaker 1: marks of spot right, and what are we doing. We're

1303
01:09:43,320 --> 01:09:46,320
Speaker 1: helping people get there and put you on. We helped

1304
01:09:46,320 --> 01:09:49,880
Speaker 1: put you on your target on X on x map x.

1305
01:09:51,240 --> 01:09:54,960
Speaker 1: And then there goes hunting GPS, Maps dot com and

1306
01:09:55,160 --> 01:09:58,599
Speaker 1: we kept that up with two more three, but keep

1307
01:09:58,640 --> 01:10:02,120
Speaker 1: the searching. It's so funny, man. It's like such a

1308
01:10:02,160 --> 01:10:04,639
Speaker 1: clumsy name. I remember so many times. It's like talking

1309
01:10:04,680 --> 01:10:10,160
Speaker 1: to people it's called honey dot com, you know, And

1310
01:10:10,280 --> 01:10:12,160
Speaker 1: we struggled to day with the naming over the years.

1311
01:10:12,200 --> 01:10:14,320
Speaker 1: I'll admit that, you know, it was probably like it

1312
01:10:14,439 --> 01:10:16,800
Speaker 1: was probably a good thing, but it's probably like the

1313
01:10:16,920 --> 01:10:20,439
Speaker 1: right thing, right, Maps dot com. Yeah, well, it's just

1314
01:10:20,520 --> 01:10:23,519
Speaker 1: the right thing at the right time. The search engine

1315
01:10:23,520 --> 01:10:26,320
Speaker 1: not that wave. When you put those words in your

1316
01:10:27,280 --> 01:10:28,680
Speaker 1: in your U r L, you get a lot of

1317
01:10:29,680 --> 01:10:33,240
Speaker 1: bonus from you know, search engines. That's why I put

1318
01:10:33,280 --> 01:10:37,320
Speaker 1: them in there, right, Hunting, maps, GPS. Well, as soon

1319
01:10:37,400 --> 01:10:40,360
Speaker 1: as the companies figure out the dang battery, there won't

1320
01:10:40,360 --> 01:10:43,559
Speaker 1: be any more GPS users. I feel like I used

1321
01:10:43,680 --> 01:10:48,680
Speaker 1: I used the microsds a lot of situations because um

1322
01:10:49,680 --> 01:10:54,160
Speaker 1: I can put lithiums, I can put three lithiums lithium

1323
01:10:54,200 --> 01:10:57,639
Speaker 1: batteries in a garment GPS and get days of use

1324
01:10:57,680 --> 01:11:00,479
Speaker 1: out of it. It's submersible. It can be outing around

1325
01:11:00,600 --> 01:11:03,880
Speaker 1: the build water in the back of my boat. I

1326
01:11:03,960 --> 01:11:07,120
Speaker 1: can save pluck that thing out of there, put it

1327
01:11:07,160 --> 01:11:11,240
Speaker 1: in airplane mode and use it wherever for four days.

1328
01:11:12,640 --> 01:11:15,000
Speaker 1: But the thing is in some conditions, phones are just

1329
01:11:15,080 --> 01:11:19,000
Speaker 1: kind of vulnerable. Man, They're not like that. Four or

1330
01:11:19,040 --> 01:11:23,439
Speaker 1: five days. He runs airplane. That's what I did last week,

1331
01:11:23,520 --> 01:11:29,080
Speaker 1: and I was getting to two days. Yeah, okay, that's

1332
01:11:29,080 --> 01:11:31,559
Speaker 1: how often you're using the screen. And but you're if

1333
01:11:31,600 --> 01:11:33,479
Speaker 1: you're out on like an eight or nine day trip.

1334
01:11:33,600 --> 01:11:36,160
Speaker 1: There are thing is you got to carry external batteries

1335
01:11:36,960 --> 01:11:40,599
Speaker 1: When I can just put six lithium batteries my backpack.

1336
01:11:41,360 --> 01:11:43,479
Speaker 1: It's like, I've been through this and I've thought through

1337
01:11:43,479 --> 01:11:47,439
Speaker 1: it a great deal. It's listen, the user experience of

1338
01:11:47,560 --> 01:11:56,240
Speaker 1: the product is insurpassable on a smartphone. Yeah, but there

1339
01:11:56,280 --> 01:11:59,840
Speaker 1: are situations you look at it's like so nice, right,

1340
01:12:00,240 --> 01:12:02,280
Speaker 1: it's way ahead of the air imagery. You got the

1341
01:12:02,320 --> 01:12:05,160
Speaker 1: big screen. Everything about it just looks everything about it,

1342
01:12:05,760 --> 01:12:08,719
Speaker 1: everything about what's nice about the big screens. You're finally

1343
01:12:08,800 --> 01:12:11,280
Speaker 1: like almost feeling like you're looking at an actual map.

1344
01:12:11,560 --> 01:12:13,240
Speaker 1: Like we still for every shoot we do, we have

1345
01:12:13,320 --> 01:12:15,760
Speaker 1: a giant paper map because we like to lay it

1346
01:12:15,800 --> 01:12:17,800
Speaker 1: out and be able to look at it and and

1347
01:12:18,200 --> 01:12:20,160
Speaker 1: be like, Okay, this is everything at once. And that's

1348
01:12:20,240 --> 01:12:23,000
Speaker 1: one thing that especially, I mean, I'm still rocking like

1349
01:12:23,040 --> 01:12:26,719
Speaker 1: a sixty two s garment right teeny tiny screen compared

1350
01:12:26,720 --> 01:12:31,240
Speaker 1: to Steve's Oregon or so that was better, but now

1351
01:12:31,400 --> 01:12:34,080
Speaker 1: this is even better. You're like, I'm like finally feeling

1352
01:12:34,200 --> 01:12:37,680
Speaker 1: comfortable enough and I'm like I'm getting enough um context

1353
01:12:37,840 --> 01:12:40,519
Speaker 1: around right where I'm at that I'm like, because the

1354
01:12:40,640 --> 01:12:43,920
Speaker 1: zoom function is not incremental. If you're doing it on

1355
01:12:44,000 --> 01:12:47,479
Speaker 1: a garment, you can like click up right and you

1356
01:12:47,640 --> 01:12:53,240
Speaker 1: pass by the scale that you're after, and it's hard. Yeah,

1357
01:12:53,400 --> 01:12:55,040
Speaker 1: you kind of like can get where you sort of like,

1358
01:12:55,160 --> 01:12:59,920
Speaker 1: have you contextualize yourself? Detail fades away? Yes, but you

1359
01:13:00,080 --> 01:13:03,840
Speaker 1: can on a smartphone, you can contextualize yourself in a

1360
01:13:04,040 --> 01:13:08,440
Speaker 1: broader contextual area than you can when you're using GPS.

1361
01:13:08,680 --> 01:13:12,760
Speaker 1: But I'm telling you in terms of not quite knowing

1362
01:13:12,800 --> 01:13:15,720
Speaker 1: where you're going, having a big breadth of space available

1363
01:13:15,760 --> 01:13:17,479
Speaker 1: to you when you didn't plan ahead to like get

1364
01:13:17,520 --> 01:13:21,000
Speaker 1: all your downloads right in destructibility and then just being

1365
01:13:21,040 --> 01:13:23,519
Speaker 1: able to run batteries for a long time. There's still

1366
01:13:23,760 --> 01:13:26,920
Speaker 1: something to be said for for a very small subset

1367
01:13:27,000 --> 01:13:30,559
Speaker 1: of individuals who are like people who are knocking, run

1368
01:13:30,640 --> 01:13:33,880
Speaker 1: on very long trips, and very hanging on. There's like

1369
01:13:34,240 --> 01:13:38,960
Speaker 1: it still has a home. You guys must know, right,

1370
01:13:39,080 --> 01:13:42,120
Speaker 1: I mean, the technology is coming right there where our

1371
01:13:42,160 --> 01:13:44,840
Speaker 1: phone last a week? No, because they won't do it.

1372
01:13:45,400 --> 01:13:49,479
Speaker 1: There's been expose s on this, that's the week. The battery,

1373
01:13:50,160 --> 01:13:52,080
Speaker 1: this is some this is something the cold. I'm not

1374
01:13:52,240 --> 01:13:54,559
Speaker 1: a I'm not a conspiracy dude. You know what I mean?

1375
01:13:54,640 --> 01:13:56,960
Speaker 1: You know, I mean for years I run the other

1376
01:13:57,040 --> 01:14:00,439
Speaker 1: direction from conspiracy theory. I don't believe in bigfoot nothing.

1377
01:14:00,920 --> 01:14:06,400
Speaker 1: But but people go get a new phone because they're bad.

1378
01:14:06,439 --> 01:14:10,320
Speaker 1: We went to shift on them. That's valuable to phone companies, right.

1379
01:14:10,439 --> 01:14:13,920
Speaker 1: I feel this is beyond. This is beyond like conspiracy.

1380
01:14:13,960 --> 01:14:16,400
Speaker 1: It's like it's like it is a conspiracy because the

1381
01:14:16,400 --> 01:14:19,639
Speaker 1: conspiracy is more than two people agreeing to do something.

1382
01:14:20,680 --> 01:14:24,960
Speaker 1: But you can still there's engineered obsolescence. There's engineered obsolescence

1383
01:14:24,960 --> 01:14:26,760
Speaker 1: and phone batteries. But if you make them last like

1384
01:14:26,800 --> 01:14:30,679
Speaker 1: seven days. They'll still probably after two years. That's true.

1385
01:14:31,000 --> 01:14:33,040
Speaker 1: Well then you're like, I still got three days on there.

1386
01:14:33,880 --> 01:14:40,479
Speaker 1: My wife phone, she can't get through lunch. Yeah, but

1387
01:14:40,760 --> 01:14:42,920
Speaker 1: you know it's dialed. And the other thing about it

1388
01:14:43,080 --> 01:14:48,000
Speaker 1: is the layering system is really nice, really nice you

1389
01:14:48,080 --> 01:14:50,320
Speaker 1: know to go tagle, but you wind up seeing how

1390
01:14:50,360 --> 01:14:53,040
Speaker 1: your brain works. Because I spent so many years looking

1391
01:14:53,080 --> 01:14:58,679
Speaker 1: at USGS quadrangles, I can like like that was always

1392
01:14:58,720 --> 01:15:00,800
Speaker 1: the map of choice for paper ma apps. You're when

1393
01:15:01,160 --> 01:15:05,439
Speaker 1: you're younger, starting out doing like expedition type stuff, it's

1394
01:15:05,520 --> 01:15:09,200
Speaker 1: like USG s quads and you get to where there's

1395
01:15:09,240 --> 01:15:11,280
Speaker 1: something that happens when when when you get to where

1396
01:15:11,280 --> 01:15:15,040
Speaker 1: you've started a landscape on a map and you go

1397
01:15:15,200 --> 01:15:17,760
Speaker 1: to the actual landscape, and there's always a moment when

1398
01:15:17,840 --> 01:15:20,240
Speaker 1: you sit, when you hit the ground and you have

1399
01:15:20,360 --> 01:15:22,479
Speaker 1: this moment of like, oh so that's what this looks like,

1400
01:15:23,840 --> 01:15:26,680
Speaker 1: right and you I don't know that you can get

1401
01:15:26,800 --> 01:15:29,360
Speaker 1: good enough at maps. I don't think you can ever

1402
01:15:29,400 --> 01:15:32,080
Speaker 1: get good enough at maps to look at those and

1403
01:15:32,160 --> 01:15:35,120
Speaker 1: then get to the place and not have oh so

1404
01:15:35,320 --> 01:15:38,439
Speaker 1: that's what this is like feeling. I don't think that

1405
01:15:38,520 --> 01:15:43,120
Speaker 1: that skill level exists. But what does happen over time

1406
01:15:43,920 --> 01:15:45,960
Speaker 1: is you get to where you can look at it.

1407
01:15:47,000 --> 01:15:50,360
Speaker 1: You can look at the ground in a general sense,

1408
01:15:50,800 --> 01:15:52,960
Speaker 1: and then they they meld in your mind to become

1409
01:15:53,040 --> 01:15:55,200
Speaker 1: sort of one and the same. And once you get

1410
01:15:55,240 --> 01:15:57,680
Speaker 1: a sense of the visual scale and what you're looking at,

1411
01:15:57,760 --> 01:15:59,599
Speaker 1: you can look at a quad, and a quad really

1412
01:15:59,680 --> 01:16:03,479
Speaker 1: makes ends point being. Now for me, if I'm looking

1413
01:16:04,439 --> 01:16:07,240
Speaker 1: at if I'm on on X on the smartphone and

1414
01:16:07,320 --> 01:16:10,240
Speaker 1: I look like I can, I get more out of

1415
01:16:10,360 --> 01:16:13,080
Speaker 1: looking at the top old lines. I get more out

1416
01:16:13,120 --> 01:16:15,080
Speaker 1: of looking at that than I do the aerial imagery.

1417
01:16:15,120 --> 01:16:17,400
Speaker 1: The aerial imagery ones up being more confusing to me

1418
01:16:19,160 --> 01:16:24,840
Speaker 1: than the very detailed fort you had to have near

1419
01:16:24,920 --> 01:16:27,320
Speaker 1: day all time. We we I think we shared on

1420
01:16:27,720 --> 01:16:30,479
Speaker 1: X whether we actually shared waypoints or not, but we

1421
01:16:30,640 --> 01:16:33,160
Speaker 1: had multiple phones out with other hunters that we were

1422
01:16:33,200 --> 01:16:35,840
Speaker 1: running into because we were in a hard to draw unit, right,

1423
01:16:36,040 --> 01:16:37,799
Speaker 1: Which is the weird thing about hard to draw units

1424
01:16:37,920 --> 01:16:40,760
Speaker 1: is that nobody's secretive. Everybody's like, yeah, I will ever

1425
01:16:40,920 --> 01:16:43,680
Speaker 1: be back here again. Here's everything I know. You look

1426
01:16:43,680 --> 01:16:47,599
Speaker 1: at all my waypoints. The first guy your owner hasn't

1427
01:16:47,600 --> 01:16:49,439
Speaker 1: even tagged out yet, and he looks at He's like,

1428
01:16:49,880 --> 01:16:54,840
Speaker 1: you want to know what's going on. But it was

1429
01:16:54,960 --> 01:16:59,439
Speaker 1: interesting that everybody else that we ran into was they

1430
01:16:59,479 --> 01:17:01,800
Speaker 1: would pull up and they were looking at imagery and

1431
01:17:01,880 --> 01:17:03,960
Speaker 1: they weren't looking at maps. And I had to request

1432
01:17:04,320 --> 01:17:06,560
Speaker 1: from different times to be like, do you mind you know?

1433
01:17:07,240 --> 01:17:09,519
Speaker 1: Hit a couple of times, I want to see what

1434
01:17:09,600 --> 01:17:11,559
Speaker 1: it looks like on the map, you know, and see

1435
01:17:11,800 --> 01:17:13,960
Speaker 1: because it doesn't make a lot of sense. It doesn't

1436
01:17:14,000 --> 01:17:16,679
Speaker 1: make a lot of sense unless you had that old yellow,

1437
01:17:16,840 --> 01:17:20,200
Speaker 1: yellow and green. My brother like years ago, he had

1438
01:17:20,280 --> 01:17:23,160
Speaker 1: that ship where you had the two maps and then

1439
01:17:23,200 --> 01:17:25,800
Speaker 1: that glass piece you slid around and it gave it

1440
01:17:25,880 --> 01:17:31,519
Speaker 1: a three dimensional quality. Don't you should look into that?

1441
01:17:31,560 --> 01:17:34,360
Speaker 1: You should make a little music. I think something you

1442
01:17:34,400 --> 01:17:36,360
Speaker 1: don't need to have the on X Museum. It's gonna

1443
01:17:36,360 --> 01:17:38,360
Speaker 1: be like the history of how hunters have used it.

1444
01:17:38,439 --> 01:17:41,080
Speaker 1: But you never seen those. There's two maps and an

1445
01:17:41,160 --> 01:17:44,320
Speaker 1: eye piece, a magnifying eye piece on a stand and

1446
01:17:44,400 --> 01:17:47,479
Speaker 1: put your head down looking at everything pops up into

1447
01:17:47,520 --> 01:17:51,479
Speaker 1: three D. It gives you a three dimensional few. But

1448
01:17:51,520 --> 01:17:54,280
Speaker 1: when you're running this aerial imagery, you can drop thousand

1449
01:17:54,360 --> 01:17:57,480
Speaker 1: feet and that there could be a thousand foot incline,

1450
01:17:58,680 --> 01:18:00,479
Speaker 1: you definitely have the need unless the sun was in

1451
01:18:00,560 --> 01:18:03,080
Speaker 1: the right position. I use the topo when I'm new

1452
01:18:03,120 --> 01:18:05,920
Speaker 1: to an area. Yeah you gotta see the contours and yeah,

1453
01:18:06,240 --> 01:18:08,639
Speaker 1: see what you're dealing with. This is propt way off

1454
01:18:08,680 --> 01:18:10,840
Speaker 1: what you want to talk about. This important. I was

1455
01:18:10,880 --> 01:18:13,880
Speaker 1: just thinking of, like in early years, how how I realized, like, man,

1456
01:18:13,960 --> 01:18:15,640
Speaker 1: if I get my way points from my garment and

1457
01:18:15,680 --> 01:18:17,559
Speaker 1: put them on Google Earth, I can learn an area

1458
01:18:17,680 --> 01:18:20,519
Speaker 1: so much faster, Like oh wow, it's that one spot

1459
01:18:20,800 --> 01:18:22,680
Speaker 1: seems like it's so far, but all I gotta do.

1460
01:18:22,760 --> 01:18:24,639
Speaker 1: I could come from this angle and like wow, it's

1461
01:18:24,680 --> 01:18:27,599
Speaker 1: just like right there. But you think if you really

1462
01:18:27,720 --> 01:18:30,240
Speaker 1: learn all the intricacies from like this road comes over

1463
01:18:30,320 --> 01:18:32,200
Speaker 1: here and this trail comes in here, like oh wow,

1464
01:18:32,360 --> 01:18:34,680
Speaker 1: studying that, I can get there easily if I just

1465
01:18:34,760 --> 01:18:36,640
Speaker 1: go around and then I come up this trail here,

1466
01:18:36,680 --> 01:18:37,840
Speaker 1: and then I can get to that spot where that

1467
01:18:37,840 --> 01:18:39,880
Speaker 1: bully ran or whatever. I think it's a much more

1468
01:18:40,000 --> 01:18:42,880
Speaker 1: sophisticated understanding. Here's the art. Thing you look at like

1469
01:18:42,960 --> 01:18:46,720
Speaker 1: a like a steep slope. Now you can look at

1470
01:18:46,760 --> 01:18:48,439
Speaker 1: all the aerial imagery in the world. You're not gonna

1471
01:18:48,439 --> 01:18:51,360
Speaker 1: see little benches where elk are gonna like to lay up.

1472
01:18:52,120 --> 01:18:56,559
Speaker 1: But you can see parks. Yeah, well yeah, that's okay,

1473
01:18:56,800 --> 01:18:58,639
Speaker 1: you gotta have the both. Okay, here, Yeah, there's the park,

1474
01:18:58,760 --> 01:19:01,680
Speaker 1: there's the beach, the park on blacktailed Deer. When you're

1475
01:19:01,680 --> 01:19:04,320
Speaker 1: trying to find musk eggs, you will not find a

1476
01:19:04,400 --> 01:19:06,280
Speaker 1: muskeg on the top of the map, even if it's

1477
01:19:06,320 --> 01:19:09,400
Speaker 1: got the vegetation colored in, You'll never find muskegs. You

1478
01:19:09,520 --> 01:19:13,080
Speaker 1: find muskegs all day long, just little open patches. Well

1479
01:19:13,080 --> 01:19:18,639
Speaker 1: they're actually uh dead lakes. Muskeg patches are like extinct lakes.

1480
01:19:18,840 --> 01:19:21,760
Speaker 1: But um, you can find those all days long with

1481
01:19:21,800 --> 01:19:24,519
Speaker 1: aerial imagery. So it really depends. If I'm hunting up

1482
01:19:24,560 --> 01:19:26,920
Speaker 1: in like coastal rainforest and I had to switch, I'd

1483
01:19:26,960 --> 01:19:28,479
Speaker 1: be like, Okay, I don't give a sh about the elevation.

1484
01:19:28,520 --> 01:19:31,000
Speaker 1: I just want to know where the patches are open patches.

1485
01:19:32,320 --> 01:19:35,479
Speaker 1: So yeah, one doesn't replace the other. But do you

1486
01:19:35,560 --> 01:19:37,040
Speaker 1: get what I'm saying. That's want to make sure the

1487
01:19:37,080 --> 01:19:39,720
Speaker 1: point is clear on something. Do you get what I'm

1488
01:19:39,760 --> 01:19:41,200
Speaker 1: saying about that? No matter how much you do, do

1489
01:19:41,240 --> 01:19:43,639
Speaker 1: you remember when we flew into that prop lake hunt

1490
01:19:43,720 --> 01:19:45,519
Speaker 1: moose up on the north shope of the Brooks Change.

1491
01:19:46,760 --> 01:19:48,960
Speaker 1: I had it in my head exactly what that looked like,

1492
01:19:49,280 --> 01:19:52,559
Speaker 1: Like I could in my mind walk around and then

1493
01:19:52,600 --> 01:19:54,840
Speaker 1: I landed on that lake. I'm like, that's what I've

1494
01:19:54,840 --> 01:19:58,680
Speaker 1: been looking at. Do you know what I'm saying? This

1495
01:19:58,680 --> 01:20:00,759
Speaker 1: is resonate with you at all. Yeah, but I'm guessing

1496
01:20:00,840 --> 01:20:05,679
Speaker 1: because you like your experiences, put of of of picture

1497
01:20:05,760 --> 01:20:09,000
Speaker 1: into your head that that you know, you just overlaid

1498
01:20:09,200 --> 01:20:11,960
Speaker 1: onto the map right Like You're like, oh, we're going

1499
01:20:12,080 --> 01:20:14,479
Speaker 1: hunting moose. So you who would think that we would

1500
01:20:14,520 --> 01:20:17,040
Speaker 1: land in a place where you're like, like the nearest

1501
01:20:17,080 --> 01:20:19,800
Speaker 1: moose habitat seems like it's miles and miles away. We're

1502
01:20:19,840 --> 01:20:24,000
Speaker 1: like up, yet we were dropped there to hunt moose, right,

1503
01:20:24,200 --> 01:20:26,519
Speaker 1: So you had a picture painted and it just didn't

1504
01:20:26,560 --> 01:20:33,479
Speaker 1: match up. Where's all the lily pads? Totally? Um? But yeah,

1505
01:20:33,560 --> 01:20:36,920
Speaker 1: the ah ha moments man of early GPS USE and

1506
01:20:37,000 --> 01:20:40,639
Speaker 1: then of early on x Use, It's just so many

1507
01:20:40,760 --> 01:20:43,080
Speaker 1: mind blowing moments of being in the woods and just

1508
01:20:43,160 --> 01:20:46,160
Speaker 1: being like, oh no, ship, Like these two parks are

1509
01:20:46,360 --> 01:20:48,040
Speaker 1: that close to each other where I could just like

1510
01:20:48,120 --> 01:20:50,640
Speaker 1: hop through the timber like fifty yards and I'd be

1511
01:20:50,920 --> 01:20:53,000
Speaker 1: and all of a sudden, I'm connecting you know, one park,

1512
01:20:53,080 --> 01:20:54,840
Speaker 1: and you like you realize that it's like, oh, it's

1513
01:20:54,840 --> 01:20:58,320
Speaker 1: probably actually like a very subtle old drainage, you know

1514
01:20:58,400 --> 01:21:00,559
Speaker 1: that's just connected in parks. You know, you can actually

1515
01:21:00,680 --> 01:21:02,560
Speaker 1: work it all the way up, you know. Yeah, that

1516
01:21:02,720 --> 01:21:04,719
Speaker 1: kind of stuff, and the way like yeah, like muskeg

1517
01:21:04,840 --> 01:21:08,840
Speaker 1: patches that linked together, just exploring country, just like I

1518
01:21:08,960 --> 01:21:11,400
Speaker 1: U see the same thing on Google Earth. I'd be like, park,

1519
01:21:11,800 --> 01:21:14,840
Speaker 1: never been there, get that pin into my GPS and

1520
01:21:15,040 --> 01:21:17,120
Speaker 1: walk in a straight line there, and then I'd figure

1521
01:21:17,120 --> 01:21:18,760
Speaker 1: out like the easy way to get there, right. But

1522
01:21:19,840 --> 01:21:21,400
Speaker 1: all of a sudden, it was just like new Country

1523
01:21:21,760 --> 01:21:23,920
Speaker 1: every time I went into the woods, New Country, New Country.

1524
01:21:24,200 --> 01:21:27,760
Speaker 1: We're down in This is a little off topic, Yeah,

1525
01:21:27,800 --> 01:21:30,160
Speaker 1: it's it's only kind of off topic. Actually, we're down

1526
01:21:30,240 --> 01:21:33,320
Speaker 1: South America in the jungle, and these guys fish a

1527
01:21:33,360 --> 01:21:37,000
Speaker 1: lot of ox Bowl lakes and they kind of know,

1528
01:21:37,160 --> 01:21:39,880
Speaker 1: I mean they've been you know, hundreds of years, thousands

1529
01:21:39,880 --> 01:21:44,759
Speaker 1: of years there. Family has been subsistence hunting and fishing

1530
01:21:44,960 --> 01:21:47,439
Speaker 1: in these areas and they fish these ox Bowl lakes.

1531
01:21:47,720 --> 01:21:50,280
Speaker 1: But when guys started going down with drones with cameras

1532
01:21:50,360 --> 01:21:54,720
Speaker 1: on them. Americans coming down drones and cameras, and they

1533
01:21:54,800 --> 01:21:57,519
Speaker 1: take those drones up both the jungle canopy. They started

1534
01:21:57,560 --> 01:22:00,479
Speaker 1: finding ox Bowl Lakes. They didn't know we're there off

1535
01:22:02,280 --> 01:22:04,360
Speaker 1: because they were never they're not on Google Earth. They're

1536
01:22:04,360 --> 01:22:08,080
Speaker 1: sitting there looking at the monitor being like, oh my god. Yeah, yeah,

1537
01:22:08,360 --> 01:22:12,160
Speaker 1: we just gotta watch a quarter mile in that direction

1538
01:22:12,240 --> 01:22:14,080
Speaker 1: and yet to go on an extra hundred yards. We

1539
01:22:14,200 --> 01:22:16,759
Speaker 1: know about some other leg that no one's ever fished before,

1540
01:22:17,479 --> 01:22:20,840
Speaker 1: full of fish. Yeah, so it's a funny realization. Yeah.

1541
01:22:20,920 --> 01:22:23,920
Speaker 1: We have stories of landowners who are now you know,

1542
01:22:24,000 --> 01:22:26,400
Speaker 1: they're the third generation or whatever, and they're like, well,

1543
01:22:26,439 --> 01:22:28,479
Speaker 1: Grandpa always told me that was our land right there,

1544
01:22:28,479 --> 01:22:34,080
Speaker 1: actually land, I better go take those nodress passing signs after.

1545
01:22:34,160 --> 01:22:36,080
Speaker 1: We have guys that are landowners that are really great

1546
01:22:36,120 --> 01:22:40,920
Speaker 1: like that, I gotta go take those signs off they

1547
01:22:40,960 --> 01:22:44,400
Speaker 1: had posted. They didn't know. They didn't know. I thought

1548
01:22:44,439 --> 01:22:47,519
Speaker 1: it was sometimes like they weren't paying taxes on it.

1549
01:22:47,520 --> 01:22:49,120
Speaker 1: I guess because you're getting a big tax bill for

1550
01:22:49,120 --> 01:22:50,599
Speaker 1: a bunch of land. Just thought that's what it did.

1551
01:22:51,040 --> 01:22:52,840
Speaker 1: Someone were like, I didn't know we had that forty

1552
01:22:53,200 --> 01:22:55,799
Speaker 1: straight over there. I thought that was so and so's

1553
01:22:57,360 --> 01:22:59,519
Speaker 1: or they found land they did, they didn't think No

1554
01:23:00,000 --> 01:23:01,760
Speaker 1: thought it was a neighbors and it was actually there. Well,

1555
01:23:01,800 --> 01:23:03,800
Speaker 1: I that's what I'd like. I'd like to some like

1556
01:23:05,280 --> 01:23:08,320
Speaker 1: some bit up to see I didn't know I owned.

1557
01:23:08,960 --> 01:23:12,960
Speaker 1: I don't know I own that whole mountain. Um, So

1558
01:23:12,960 --> 01:23:15,640
Speaker 1: where are we in chronology? Go ahead? Because fences, you know,

1559
01:23:15,840 --> 01:23:18,800
Speaker 1: in eastern Montana and everywhere around the west, fences were

1560
01:23:18,920 --> 01:23:21,200
Speaker 1: built a hundred years ago, and they weren't built necessarily

1561
01:23:21,240 --> 01:23:23,160
Speaker 1: on the property lines, and so they just kind of

1562
01:23:23,200 --> 01:23:26,160
Speaker 1: became the communal property boundary. You can ring your cattle

1563
01:23:26,240 --> 01:23:28,479
Speaker 1: up to here, I get the other side, and and

1564
01:23:28,600 --> 01:23:30,720
Speaker 1: this is where it was. But do you feel that

1565
01:23:30,800 --> 01:23:34,519
Speaker 1: you got Do you feel that your stuff is good enough? Um?

1566
01:23:36,400 --> 01:23:37,840
Speaker 1: The other day we had a thing where the fence

1567
01:23:37,960 --> 01:23:43,240
Speaker 1: was lying to us. Okay, is this is your stuff

1568
01:23:43,280 --> 01:23:46,000
Speaker 1: good enough? Where if you if something doesn't seem to

1569
01:23:46,080 --> 01:23:49,240
Speaker 1: make sense, would you personally I'm not saying you're advising

1570
01:23:49,280 --> 01:23:52,599
Speaker 1: people to do this, but if you personally like, here's

1571
01:23:52,640 --> 01:23:56,559
Speaker 1: the fence, which I normally would have acted like, well,

1572
01:23:56,840 --> 01:24:02,000
Speaker 1: that's obviously the border, but in fact it's seventy yards off?

1573
01:24:03,280 --> 01:24:06,040
Speaker 1: Is the technology such you would you be like instinctively

1574
01:24:06,200 --> 01:24:09,920
Speaker 1: like the fence is wrong, this is right. There's a

1575
01:24:10,000 --> 01:24:13,040
Speaker 1: lot of cases, most cases that data is going to

1576
01:24:13,120 --> 01:24:17,040
Speaker 1: be more accurate than like a fence line, But there's

1577
01:24:17,120 --> 01:24:19,759
Speaker 1: enough cases where that data is a little bit shifted

1578
01:24:19,960 --> 01:24:24,479
Speaker 1: to thirty ft two hundred feet that I wouldn't. I

1579
01:24:24,520 --> 01:24:28,559
Speaker 1: wouldn't do that soft feet is could be just off.

1580
01:24:29,000 --> 01:24:31,000
Speaker 1: But the angle of the property line, like if the fence,

1581
01:24:31,200 --> 01:24:32,840
Speaker 1: if you know, the property line is going and I

1582
01:24:32,920 --> 01:24:36,400
Speaker 1: need you that way perpendicular, but the fence line is crooked, like, well,

1583
01:24:36,439 --> 01:24:39,160
Speaker 1: you know, the fence lines off, But as far as

1584
01:24:39,200 --> 01:24:40,920
Speaker 1: where that property line could be, it could you know

1585
01:24:41,280 --> 01:24:43,680
Speaker 1: the straight line? You know, it could be within ten

1586
01:24:43,720 --> 01:24:47,679
Speaker 1: feet either way, you know, So I don't I wouldn't

1587
01:24:47,720 --> 01:24:50,920
Speaker 1: shoot an animal ten feet across the property line, but

1588
01:24:50,960 --> 01:24:52,639
Speaker 1: it's probably going this way and you're at a thirty

1589
01:24:52,680 --> 01:24:54,880
Speaker 1: degree angle, and you're like, oh, I can park and

1590
01:24:55,000 --> 01:24:57,880
Speaker 1: access this land, you know, but because seventy yards I

1591
01:24:58,080 --> 01:25:01,439
Speaker 1: definitely do that. Ye. But we have a ton of

1592
01:25:01,479 --> 01:25:04,360
Speaker 1: stories of people like I never knew where my pens were.

1593
01:25:04,400 --> 01:25:06,679
Speaker 1: I went out and went to the corner and started

1594
01:25:07,200 --> 01:25:10,519
Speaker 1: moving some dirt around and boom, it was right there. Yeah.

1595
01:25:10,720 --> 01:25:13,200
Speaker 1: I mean sometimes it's like right on. Most of the

1596
01:25:13,280 --> 01:25:15,760
Speaker 1: time it's right on. I found a lot of enough

1597
01:25:15,840 --> 01:25:20,120
Speaker 1: times it's can be thirty yards off, so I would say, no,

1598
01:25:20,680 --> 01:25:22,240
Speaker 1: you can walk right up on the panem and you're

1599
01:25:22,240 --> 01:25:25,519
Speaker 1: gonna get within five or ten ft. You know, it's

1600
01:25:25,640 --> 01:25:31,160
Speaker 1: it's spot on for my four pins to check on. Uh. Okay,

1601
01:25:31,320 --> 01:25:32,840
Speaker 1: back to the chronology a little bit. But I want

1602
01:25:32,880 --> 01:25:34,200
Speaker 1: to get to two things. I want to get to

1603
01:25:34,280 --> 01:25:38,880
Speaker 1: the future, because like, you're done now the whole damn country.

1604
01:25:39,280 --> 01:25:42,439
Speaker 1: So there's that Ye does it? Do you go global?

1605
01:25:42,600 --> 01:25:46,000
Speaker 1: What is it? And to like what happened where? And

1606
01:25:46,040 --> 01:25:47,439
Speaker 1: I know this because I read a press release, So

1607
01:25:47,439 --> 01:25:51,000
Speaker 1: it wasn't like I heard secret information. You guys took

1608
01:25:51,040 --> 01:25:54,719
Speaker 1: on like a like a partner in order to do something.

1609
01:25:55,320 --> 01:25:57,880
Speaker 1: So you're kicking ass just making it all go on

1610
01:25:58,000 --> 01:26:02,360
Speaker 1: your own. What happened? We got big visions to dominate

1611
01:26:02,400 --> 01:26:05,680
Speaker 1: the hunting market. We've got big visions to do a

1612
01:26:05,760 --> 01:26:08,559
Speaker 1: lot more in outdoor recreation and help more and more

1613
01:26:08,600 --> 01:26:11,360
Speaker 1: people get outdoors and have a great experience. Can give me,

1614
01:26:11,479 --> 01:26:13,760
Speaker 1: for instance, because I know that company guys always get

1615
01:26:13,840 --> 01:26:16,560
Speaker 1: like company guys always get where they won't want to

1616
01:26:16,560 --> 01:26:18,599
Speaker 1: tell you what you're talking about. A matter of fact,

1617
01:26:18,640 --> 01:26:20,519
Speaker 1: I pressured a company guy this morning and I got

1618
01:26:20,600 --> 01:26:23,040
Speaker 1: some info out of them. He was talking about testing

1619
01:26:23,080 --> 01:26:26,000
Speaker 1: new products, and eventually squeezed out of him what it was.

1620
01:26:26,960 --> 01:26:29,400
Speaker 1: So what would be a give me for instance? I mean,

1621
01:26:29,520 --> 01:26:31,439
Speaker 1: is it sort of like in the same vein or

1622
01:26:31,520 --> 01:26:33,120
Speaker 1: is it like you're gonna come out with a bootline.

1623
01:26:34,680 --> 01:26:38,519
Speaker 1: Definitely in the same vein of creating an awesome location

1624
01:26:38,600 --> 01:26:42,800
Speaker 1: experience and revolutionizing how mapping is done. So kind of

1625
01:26:42,880 --> 01:26:46,360
Speaker 1: going off yesterday, I wouldn't be surprised if we were

1626
01:26:46,400 --> 01:26:49,320
Speaker 1: able to finally show like this is definitely a public

1627
01:26:49,479 --> 01:26:53,760
Speaker 1: road and this is private road. But that's that's that

1628
01:26:53,880 --> 01:26:59,120
Speaker 1: winds up being like complicated because it's history right like us, Like, yeah, yeah,

1629
01:26:59,160 --> 01:27:00,720
Speaker 1: I'd like to. I mean, we need to make that

1630
01:27:00,800 --> 01:27:03,120
Speaker 1: easier for hunters. That's one thing I don't like about

1631
01:27:03,120 --> 01:27:05,559
Speaker 1: the product. Like I can scout everything else, but if

1632
01:27:05,600 --> 01:27:08,960
Speaker 1: I'm going to a new area, sometimes you can't quite

1633
01:27:09,080 --> 01:27:11,320
Speaker 1: determine if you can actually get to that piece, if

1634
01:27:11,360 --> 01:27:13,679
Speaker 1: that road goes to that public land, if it's actually

1635
01:27:13,880 --> 01:27:15,880
Speaker 1: not gated off or not but some people have been

1636
01:27:15,920 --> 01:27:18,719
Speaker 1: working on that because I was amazed when I called,

1637
01:27:18,800 --> 01:27:21,560
Speaker 1: I think it's Montana d n r C right the

1638
01:27:21,720 --> 01:27:25,360
Speaker 1: controls the state lands, and they had like in each office,

1639
01:27:26,240 --> 01:27:28,800
Speaker 1: they had a person that I could talk to and

1640
01:27:28,880 --> 01:27:31,439
Speaker 1: I could we I had my uh, guys, it's here

1641
01:27:31,520 --> 01:27:35,200
Speaker 1: open and we literally just went one after another, and

1642
01:27:35,280 --> 01:27:38,320
Speaker 1: the guy was like no, no, no, no, no, no no.

1643
01:27:38,880 --> 01:27:41,280
Speaker 1: Unfortunately it was all knows that day, but like he

1644
01:27:41,439 --> 01:27:44,479
Speaker 1: knew whether or not there was a he thought he knew.

1645
01:27:45,400 --> 01:27:47,360
Speaker 1: Because what we're finding now is people think they know,

1646
01:27:47,439 --> 01:27:51,320
Speaker 1: but you don't know because it's just passed down. He's

1647
01:27:51,320 --> 01:27:55,760
Speaker 1: not actually looked up from the legal records. So that's

1648
01:27:56,160 --> 01:27:58,160
Speaker 1: that's that. That's that fight that we were talking about

1649
01:27:58,200 --> 01:28:01,679
Speaker 1: with the High Loans some ranch fight is he would say, oh, yeah,

1650
01:28:01,720 --> 01:28:03,720
Speaker 1: that's private road, but other people are like, no, man,

1651
01:28:04,800 --> 01:28:06,960
Speaker 1: it might have been gated since nineteen seventy six, but

1652
01:28:07,000 --> 01:28:09,560
Speaker 1: it was illegitimately gated in nineteen seventy six or what

1653
01:28:09,720 --> 01:28:11,719
Speaker 1: have you. You know, but this guy's work on behalf

1654
01:28:11,760 --> 01:28:13,600
Speaker 1: of the state. And I was talking, Oh, I got you,

1655
01:28:14,320 --> 01:28:18,600
Speaker 1: but even then even it could have bad info. Will

1656
01:28:18,680 --> 01:28:21,800
Speaker 1: work with those agencies and we can actually say here's

1657
01:28:21,800 --> 01:28:25,400
Speaker 1: our landlocked public lands. You have regional field offices where

1658
01:28:25,439 --> 01:28:27,720
Speaker 1: you do have those experts, now tell us is it

1659
01:28:28,280 --> 01:28:33,439
Speaker 1: or isn't it landlocked? And can you and we talked

1660
01:28:33,479 --> 01:28:36,240
Speaker 1: about yesterday like the Eastmans go to look in looking

1661
01:28:36,280 --> 01:28:38,720
Speaker 1: to those eastments and so you might even be done

1662
01:28:38,760 --> 01:28:41,120
Speaker 1: like a research function, because is it fair to say

1663
01:28:41,200 --> 01:28:43,519
Speaker 1: that like at a point, what you've done is you've taken.

1664
01:28:44,800 --> 01:28:49,400
Speaker 1: You haven't gone out and created information. You've taken information,

1665
01:28:49,640 --> 01:28:56,720
Speaker 1: compiled it, made it usable, searchable, approachable, purchasable. I have

1666
01:28:56,920 --> 01:29:00,920
Speaker 1: created GPS accurate, complete picture of landing or ship. That's

1667
01:29:00,960 --> 01:29:02,559
Speaker 1: one of the big things that we did was take

1668
01:29:02,600 --> 01:29:05,880
Speaker 1: this public lands data, look at the private when we

1669
01:29:05,960 --> 01:29:07,880
Speaker 1: talked about that yesterday, look at the private parcel data,

1670
01:29:07,920 --> 01:29:10,880
Speaker 1: mess them together and is there a conflict? And usually

1671
01:29:10,920 --> 01:29:13,160
Speaker 1: those boundaries don't match up. The public lands data is

1672
01:29:13,160 --> 01:29:15,120
Speaker 1: like a little shifted off out of parcel data. So

1673
01:29:15,280 --> 01:29:18,840
Speaker 1: we because the PARCELTA has done by a county, we

1674
01:29:19,040 --> 01:29:22,160
Speaker 1: assume the parcel data is more accurate, and then we'll

1675
01:29:22,200 --> 01:29:24,880
Speaker 1: match those boundaries up to that parcel data and then

1676
01:29:24,960 --> 01:29:27,559
Speaker 1: we'll actually look through and look for these like timber

1677
01:29:27,640 --> 01:29:29,600
Speaker 1: companies that allow access to g S. Team will do

1678
01:29:29,600 --> 01:29:32,840
Speaker 1: all this research on nature conservancy, all these organizations that

1679
01:29:33,680 --> 01:29:36,599
Speaker 1: potentially might allow access. And now so they've we've created

1680
01:29:36,640 --> 01:29:39,200
Speaker 1: this data set where it's like it highlights these places

1681
01:29:39,240 --> 01:29:43,719
Speaker 1: where you should potentially have access, anything that's a government agency, county.

1682
01:29:43,840 --> 01:29:47,120
Speaker 1: So you've gotten into like interpretation. So we actually have

1683
01:29:47,160 --> 01:29:49,040
Speaker 1: this algorithm that goes through and pulls out all these

1684
01:29:49,160 --> 01:29:52,639
Speaker 1: owner names that we think likely give people access, including

1685
01:29:52,680 --> 01:29:56,360
Speaker 1: city government's count anything, anything going by a government. Because

1686
01:29:56,360 --> 01:29:58,560
Speaker 1: you're a taxpayer, you may have a right to be

1687
01:29:58,680 --> 01:30:00,800
Speaker 1: on that. They might have regulation, but we're gonna highlight

1688
01:30:00,880 --> 01:30:03,559
Speaker 1: that as here's city government, here's county government, here's BLM,

1689
01:30:03,640 --> 01:30:07,519
Speaker 1: here's forest service. They you might have a right to

1690
01:30:07,960 --> 01:30:10,840
Speaker 1: be on that property. Yeah. I remember one time going

1691
01:30:10,960 --> 01:30:16,920
Speaker 1: to a uh small government agency at the township level

1692
01:30:17,360 --> 01:30:19,479
Speaker 1: and pointing out a piece of land on the platte book,

1693
01:30:19,560 --> 01:30:23,680
Speaker 1: And remember the township commissioner telling me, I can't tell

1694
01:30:23,760 --> 01:30:25,439
Speaker 1: you you can go there, but I can't tell you

1695
01:30:25,560 --> 01:30:29,720
Speaker 1: you can't go there. We just talked about earlier. We went.

1696
01:30:31,240 --> 01:30:33,720
Speaker 1: We took that as a green light. Just like it's

1697
01:30:33,800 --> 01:30:38,920
Speaker 1: illegal decorn across, it's not illegal and it's not legal, yes, exactly. Uh,

1698
01:30:40,320 --> 01:30:43,559
Speaker 1: anything else? Any other future things people don't know about.

1699
01:30:44,160 --> 01:30:47,479
Speaker 1: Oh man, no one's on your No one's on your heels. Right,

1700
01:30:48,520 --> 01:30:53,400
Speaker 1: there's other apps out there, really scary ones. Are there's

1701
01:30:53,439 --> 01:31:00,879
Speaker 1: something really good that I should know about? Nope? Nope. Honestly,

1702
01:31:00,960 --> 01:31:03,160
Speaker 1: we're looking no matter what you're hunting, we want to

1703
01:31:03,200 --> 01:31:05,320
Speaker 1: have a product that will do something to help you

1704
01:31:05,640 --> 01:31:07,879
Speaker 1: improve your time in the field and make it more efficient.

1705
01:31:08,120 --> 01:31:09,559
Speaker 1: You know a lot of folks are hunting two days.

1706
01:31:09,800 --> 01:31:12,080
Speaker 1: We don't want you wasting time, whether it's finding access,

1707
01:31:12,800 --> 01:31:15,000
Speaker 1: finding where your trails or where your true stand is,

1708
01:31:15,040 --> 01:31:20,280
Speaker 1: your game cams, asking permission, or getting into these future

1709
01:31:20,840 --> 01:31:25,200
Speaker 1: endeavors and being able to pattern animals and organize your

1710
01:31:25,320 --> 01:31:29,760
Speaker 1: data or your experiences. So we're just looking to constantly

1711
01:31:29,840 --> 01:31:32,840
Speaker 1: improve people's days in the field. You're not looking to

1712
01:31:32,880 --> 01:31:36,760
Speaker 1: get into a social app? Are you no social app?

1713
01:31:37,040 --> 01:31:39,560
Speaker 1: Social media type? Because you know these new things, I like,

1714
01:31:39,640 --> 01:31:42,360
Speaker 1: I feel like it's not not gonna work. These new

1715
01:31:42,439 --> 01:31:44,280
Speaker 1: things like you go and you catch a fish and

1716
01:31:44,360 --> 01:31:46,479
Speaker 1: you make drop pins that I caught a fish here

1717
01:31:46,560 --> 01:31:49,880
Speaker 1: for public consumption. Yeah, dude, those people got it all wrong. Yeah,

1718
01:31:51,000 --> 01:31:55,479
Speaker 1: don't want to they're not giving away what you're telling

1719
01:31:55,720 --> 01:31:57,519
Speaker 1: I keep looking at it. There's a guy work with

1720
01:31:57,600 --> 01:31:59,720
Speaker 1: the keys sending me things about these things. But I'm like, man,

1721
01:32:00,040 --> 01:32:04,000
Speaker 1: is like the guys I know about are gonna be like, well,

1722
01:32:04,000 --> 01:32:05,479
Speaker 1: I'm sure I'll look at everybody else that's I'm not

1723
01:32:05,479 --> 01:32:07,920
Speaker 1: putting my stuff, but sure if he wants to tell

1724
01:32:08,000 --> 01:32:10,800
Speaker 1: me that. But you do have your group, so there's

1725
01:32:10,800 --> 01:32:13,519
Speaker 1: a community aspect as far as you have your group.

1726
01:32:13,800 --> 01:32:15,040
Speaker 1: So well, that's what one thing we want to do

1727
01:32:15,160 --> 01:32:17,800
Speaker 1: is you can create your groups for certain things, certain activities.

1728
01:32:18,680 --> 01:32:21,519
Speaker 1: And imagine you have this hundred sixty acre piece and

1729
01:32:21,760 --> 01:32:25,120
Speaker 1: Wisconsin or whatever, and you've got all your tree stand locations,

1730
01:32:25,720 --> 01:32:28,519
Speaker 1: You've got all your trail, You've got all your trails

1731
01:32:28,560 --> 01:32:30,400
Speaker 1: that go in the way you want them to go

1732
01:32:30,520 --> 01:32:32,960
Speaker 1: into the tree stands, and you can say this is

1733
01:32:33,000 --> 01:32:35,040
Speaker 1: my group. I got a new guy coming in. He

1734
01:32:35,680 --> 01:32:37,200
Speaker 1: just came in at midnight, but I need him to

1735
01:32:37,240 --> 01:32:39,280
Speaker 1: get to that tree stand in the dark. I'm gonna

1736
01:32:39,360 --> 01:32:43,120
Speaker 1: share this data and then I'm gonna let him take

1737
01:32:43,160 --> 01:32:45,519
Speaker 1: his app like this augmented reality style and just make

1738
01:32:45,520 --> 01:32:48,040
Speaker 1: sure he stays on that trail when he's walking in

1739
01:32:48,680 --> 01:32:50,840
Speaker 1: to that tree stand. He doesn't even have to do this.

1740
01:32:51,400 --> 01:32:54,400
Speaker 1: Bob's gonna be here, Dog's gonna be there, coming this way,

1741
01:32:55,400 --> 01:33:01,479
Speaker 1: look that direction. Coordinate all that augmented reality. Yeah reality,

1742
01:33:01,640 --> 01:33:03,479
Speaker 1: So that would be that there would be like, uh,

1743
01:33:03,720 --> 01:33:07,360
Speaker 1: it would look like a fake. Like you see the lion. Yeah,

1744
01:33:07,880 --> 01:33:10,040
Speaker 1: he's holding it up and he's seeing this line. That's

1745
01:33:10,080 --> 01:33:13,400
Speaker 1: all he has to do is like he doesn't He's

1746
01:33:13,439 --> 01:33:15,840
Speaker 1: looking at a photo before he's taking the photo through

1747
01:33:15,920 --> 01:33:18,679
Speaker 1: his lens and there's a line. Yeah, there's a line,

1748
01:33:19,040 --> 01:33:21,080
Speaker 1: and he just has to like if he goes off,

1749
01:33:21,160 --> 01:33:22,479
Speaker 1: it's not going to show the line anymore. And he

1750
01:33:22,560 --> 01:33:24,720
Speaker 1: goes back there and you can see the line. So

1751
01:33:24,800 --> 01:33:26,519
Speaker 1: he doesn't have to know how to navigate even a map.

1752
01:33:27,360 --> 01:33:31,080
Speaker 1: This makes navigation totally stupid simple when you can do that,

1753
01:33:31,439 --> 01:33:33,360
Speaker 1: and it's like okay, it's you're gonna have to go

1754
01:33:33,400 --> 01:33:34,680
Speaker 1: out and four aim in the dark. I know you've

1755
01:33:34,680 --> 01:33:36,840
Speaker 1: never been there, but all you gotta do just make

1756
01:33:36,880 --> 01:33:40,320
Speaker 1: sure I'm staying on that line. You're not gonna answer this, honestly,

1757
01:33:40,400 --> 01:33:44,760
Speaker 1: I'm gonna ask anyway. Um, and you guys can ance this.

1758
01:33:45,160 --> 01:33:47,880
Speaker 1: Do you ever lay in bed at night and think,

1759
01:33:48,160 --> 01:33:53,719
Speaker 1: what have I done? Because what have I done? Because

1760
01:33:54,400 --> 01:34:00,920
Speaker 1: I'm slowly destroying woodsmanship. When I think about those future

1761
01:34:01,000 --> 01:34:04,080
Speaker 1: visions of like Matt, when I think of maps, I think, yeah.

1762
01:34:04,160 --> 01:34:06,040
Speaker 1: I mean when our kids when they think of maps,

1763
01:34:06,080 --> 01:34:08,240
Speaker 1: they're not going to think of like this paper map

1764
01:34:08,360 --> 01:34:11,120
Speaker 1: and they're not going to have that. But we're gonna

1765
01:34:11,160 --> 01:34:14,320
Speaker 1: make navigation simple. It's gonna be stupid simple. And yeah,

1766
01:34:14,360 --> 01:34:18,720
Speaker 1: I guess it's gonna it's gonna destroy woodsmanship, but I

1767
01:34:18,760 --> 01:34:20,160
Speaker 1: don't know. I think we can still pass that on

1768
01:34:20,240 --> 01:34:21,960
Speaker 1: to our kids, Like, Okay, now I'm gonna take your

1769
01:34:21,960 --> 01:34:24,200
Speaker 1: phone away from you. You make sure you can get

1770
01:34:24,240 --> 01:34:28,439
Speaker 1: back to the truck, because in case there's an apocalyptic scenario,

1771
01:34:28,840 --> 01:34:30,280
Speaker 1: you might need to know how to do this. The

1772
01:34:30,360 --> 01:34:31,760
Speaker 1: other day, I was out when I was out on

1773
01:34:31,880 --> 01:34:34,960
Speaker 1: Yanni's property looking around. We're just looking around for red

1774
01:34:35,000 --> 01:34:38,160
Speaker 1: squirrels and I have my boy with me, and I'm

1775
01:34:38,200 --> 01:34:41,120
Speaker 1: trying to figure out you know, Yanni's like, uh, his

1776
01:34:41,680 --> 01:34:47,400
Speaker 1: you know, his vast acreage, right, and my kids get annoyed.

1777
01:34:48,320 --> 01:34:50,120
Speaker 1: They're old enough not to know when you're paying attention

1778
01:34:50,160 --> 01:34:52,160
Speaker 1: to him or not paying attention to him. And he

1779
01:34:52,320 --> 01:34:55,400
Speaker 1: was registering some confusion because here we are, we're out

1780
01:34:55,400 --> 01:34:59,240
Speaker 1: looking for pine squirrels. But Dad's dicking with his phone

1781
01:35:00,760 --> 01:35:02,400
Speaker 1: and I keep him like he's like looking at me,

1782
01:35:02,520 --> 01:35:05,200
Speaker 1: and I'm keeping it listen. I just trying to figure out.

1783
01:35:05,800 --> 01:35:07,559
Speaker 1: I don't want to stray over around the neighbor's place,

1784
01:35:08,240 --> 01:35:10,280
Speaker 1: you know, And I've never been up there before. And

1785
01:35:10,360 --> 01:35:11,760
Speaker 1: he was kind of having like are we doing this

1786
01:35:11,920 --> 01:35:13,439
Speaker 1: or not doing it? Like what are you doing work?

1787
01:35:13,680 --> 01:35:15,519
Speaker 1: What is it? You know? And maybe like I had

1788
01:35:15,600 --> 01:35:18,600
Speaker 1: this like funny feeling that I wouldn't have had in

1789
01:35:19,080 --> 01:35:23,160
Speaker 1: another situation. But again, there I am choosing to do it,

1790
01:35:23,600 --> 01:35:27,000
Speaker 1: and and like, you know, you're gonna go in that direction,

1791
01:35:27,080 --> 01:35:30,200
Speaker 1: but I do. I am. I am aware of there's

1792
01:35:30,200 --> 01:35:32,360
Speaker 1: a lot being gained, there's a lot of being gained,

1793
01:35:32,800 --> 01:35:35,280
Speaker 1: but there's always something being lost. But then here's the

1794
01:35:35,320 --> 01:35:36,920
Speaker 1: other part, the flip side when I look at it,

1795
01:35:37,200 --> 01:35:40,600
Speaker 1: the flip side is I like to have more information

1796
01:35:41,840 --> 01:35:46,720
Speaker 1: because it increases my understanding of the natural world. We

1797
01:35:47,000 --> 01:35:49,960
Speaker 1: use fish finders. There's a point in time I've even

1798
01:35:50,000 --> 01:35:52,200
Speaker 1: hear people say, oh my god, you guys and your

1799
01:35:52,200 --> 01:35:56,559
Speaker 1: fish finders. Okay, when I first when we first bought

1800
01:35:56,640 --> 01:35:59,720
Speaker 1: a place, in Southeast Alaska fish shack. We were using

1801
01:35:59,800 --> 01:36:03,760
Speaker 1: old nautical charts, which gave you really it had just

1802
01:36:03,880 --> 01:36:10,440
Speaker 1: basically like soundings, okay, and my understanding of the contours

1803
01:36:10,520 --> 01:36:13,639
Speaker 1: of the of the surrounding ocean, what worked and didn't

1804
01:36:13,680 --> 01:36:16,360
Speaker 1: work fishing, was based on just these really shitty little

1805
01:36:16,400 --> 01:36:23,120
Speaker 1: sounding marks. So later when technology came in and we

1806
01:36:23,160 --> 01:36:25,920
Speaker 1: started getting basically there, we used of the sudden, you

1807
01:36:25,960 --> 01:36:29,680
Speaker 1: guys are ever get into um like good marine art,

1808
01:36:29,920 --> 01:36:33,120
Speaker 1: marine charts, there's no ownership issue, but like great marine

1809
01:36:33,200 --> 01:36:36,680
Speaker 1: charts on a GPS unit to have like all the

1810
01:36:37,160 --> 01:36:40,559
Speaker 1: bath metric data, all of a sudden, you're like, oh,

1811
01:36:40,760 --> 01:36:43,880
Speaker 1: that's why there's hell of it here, or here would

1812
01:36:43,880 --> 01:36:46,360
Speaker 1: be a great place to go and try to catch

1813
01:36:46,400 --> 01:36:49,719
Speaker 1: a yellow eye. Or I bet you salmon come pension

1814
01:36:49,800 --> 01:36:52,439
Speaker 1: through here when they're moving here to there. So the

1815
01:36:52,520 --> 01:36:56,920
Speaker 1: old timer will be like, oh, you whatever, can't you

1816
01:36:57,040 --> 01:37:00,639
Speaker 1: know this and that? And you're cheating it's a big crutch.

1817
01:37:01,600 --> 01:37:03,760
Speaker 1: But you'd also be like, but listen, I now have

1818
01:37:03,960 --> 01:37:07,880
Speaker 1: this like much more nuanced understanding of like what's going

1819
01:37:07,960 --> 01:37:10,679
Speaker 1: on and things that used to see mysterious and strange

1820
01:37:10,720 --> 01:37:13,360
Speaker 1: and and and like ship luck now kind of makes

1821
01:37:13,400 --> 01:37:15,720
Speaker 1: sense to me, and I understand what the ocean does

1822
01:37:15,840 --> 01:37:19,960
Speaker 1: now better. So is it that I lost something or

1823
01:37:20,040 --> 01:37:24,640
Speaker 1: did I gain something through technology? Right? I don't know

1824
01:37:24,720 --> 01:37:29,800
Speaker 1: the answer. I do you gained something? And I think

1825
01:37:29,800 --> 01:37:32,800
Speaker 1: the argument against because I heard it too as soon

1826
01:37:32,840 --> 01:37:34,400
Speaker 1: as I got my GPS, and I think I was

1827
01:37:34,439 --> 01:37:36,360
Speaker 1: the first one in hunting camp to have one. None

1828
01:37:36,400 --> 01:37:38,760
Speaker 1: of the other guys did. And yeah, I just got

1829
01:37:38,880 --> 01:37:40,960
Speaker 1: shit about, you know, cheating this, that and the other.

1830
01:37:41,280 --> 01:37:43,800
Speaker 1: But what I realized quickly is that like once you

1831
01:37:43,960 --> 01:37:46,320
Speaker 1: located that new park and you went to that new

1832
01:37:46,400 --> 01:37:49,479
Speaker 1: park two or three times using your GPS, the next

1833
01:37:49,560 --> 01:37:52,360
Speaker 1: time you don't bring it out again, and so then

1834
01:37:52,439 --> 01:37:55,479
Speaker 1: you're you know, learning it all, you know, and taking

1835
01:37:55,720 --> 01:37:59,760
Speaker 1: in the trail and the surrounding topography, and you know,

1836
01:38:00,000 --> 01:38:01,760
Speaker 1: maybe the tree you didn't notice earlier when you were

1837
01:38:01,840 --> 01:38:04,200
Speaker 1: looking downt your GPS, that is a tree that you

1838
01:38:04,240 --> 01:38:08,000
Speaker 1: can sort of remember your trail by. But like, eventually

1839
01:38:08,200 --> 01:38:11,720
Speaker 1: you still come to the same understanding of that landscape.

1840
01:38:12,439 --> 01:38:13,960
Speaker 1: It's just a little bit faster. And I don't know

1841
01:38:14,000 --> 01:38:17,320
Speaker 1: if that necessarily takes away from woodmanship skills, and it

1842
01:38:17,439 --> 01:38:21,360
Speaker 1: kind of makes you expand, it helps you jump outside

1843
01:38:21,400 --> 01:38:25,000
Speaker 1: of your immediate comfort zone and gives you the confidence

1844
01:38:25,040 --> 01:38:27,960
Speaker 1: to go check out new places, which adds your understanding

1845
01:38:28,080 --> 01:38:32,960
Speaker 1: and appreciation for fort en. What it doesn't do for people,

1846
01:38:33,120 --> 01:38:34,800
Speaker 1: and this is gonna probably stay the same for a

1847
01:38:34,880 --> 01:38:38,800
Speaker 1: long time, is it doesn't increase the stamina of your

1848
01:38:38,920 --> 01:38:42,920
Speaker 1: legs and make you want to walk any farther. And

1849
01:38:43,080 --> 01:38:46,920
Speaker 1: so you know, like that's the big thing that gets

1850
01:38:47,000 --> 01:38:49,559
Speaker 1: more people into the woods deeper. So no matter how

1851
01:38:49,680 --> 01:38:51,599
Speaker 1: much you can know and how much is supposedly opens

1852
01:38:51,680 --> 01:38:54,519
Speaker 1: up like you gotta walk. They're working on a product,

1853
01:38:56,160 --> 01:38:59,280
Speaker 1: but a lot of people, a lot of people probably

1854
01:38:59,360 --> 01:39:01,400
Speaker 1: used to just be like, this is my spot and

1855
01:39:02,000 --> 01:39:04,679
Speaker 1: this is that's all I do. Because I know this, people,

1856
01:39:06,439 --> 01:39:09,320
Speaker 1: you expand your horizon and be like, oh, I'm confident

1857
01:39:09,400 --> 01:39:11,879
Speaker 1: now to actually go drip up a lot of access

1858
01:39:11,960 --> 01:39:15,120
Speaker 1: and probably dispersed some hunters out to other properties or

1859
01:39:15,200 --> 01:39:20,280
Speaker 1: pieces they weren't access Definitely dispersed everybody just went to

1860
01:39:20,360 --> 01:39:22,479
Speaker 1: the same trailhead because it was marked. Here's the trailhead.

1861
01:39:22,520 --> 01:39:24,800
Speaker 1: It now like actually park a mile down the road

1862
01:39:24,880 --> 01:39:27,240
Speaker 1: where the fourth service touches the road and hiking up

1863
01:39:27,360 --> 01:39:31,000
Speaker 1: this ridge on an unmarked trail unmarked trailhead and cut

1864
01:39:31,040 --> 01:39:33,040
Speaker 1: everybody off an hour, you know, get in there an

1865
01:39:33,080 --> 01:39:35,280
Speaker 1: hour earlier, and then people walking up the trailer or whatever.

1866
01:39:35,360 --> 01:39:38,600
Speaker 1: But other ways to to use it. So more and

1867
01:39:38,640 --> 01:39:41,040
Speaker 1: more people parked alongside the highway during hunting season, like,

1868
01:39:41,040 --> 01:39:43,640
Speaker 1: oh yeah, there's one on the interstage going over the

1869
01:39:43,720 --> 01:39:46,320
Speaker 1: bat pass. There's a guy and we'll I mean we'll

1870
01:39:46,360 --> 01:39:48,439
Speaker 1: hear it from you know, our customers. There's folks who

1871
01:39:48,560 --> 01:39:50,280
Speaker 1: you know, they have all this equity, all this time

1872
01:39:50,320 --> 01:39:52,800
Speaker 1: spent where they found these honey holes or access sites,

1873
01:39:53,240 --> 01:39:55,240
Speaker 1: and then where everything that's wrong with hunting. You know,

1874
01:39:55,360 --> 01:39:57,800
Speaker 1: we open this up to everyone else. But as you said,

1875
01:39:57,880 --> 01:39:59,639
Speaker 1: you still have to hike up the mountain. You still

1876
01:39:59,680 --> 01:40:01,000
Speaker 1: have to a good shot on me, you have to

1877
01:40:01,040 --> 01:40:03,000
Speaker 1: find the animal. I mean, you still have to get

1878
01:40:03,040 --> 01:40:05,479
Speaker 1: it done. But what's funny is we get these guys

1879
01:40:05,520 --> 01:40:07,840
Speaker 1: saying we're the worst thing for hunting, and we're opening

1880
01:40:07,960 --> 01:40:10,640
Speaker 1: up all this opportunity for everyone else, and then we

1881
01:40:10,760 --> 01:40:14,160
Speaker 1: look and most likely not always, they have our products

1882
01:40:15,040 --> 01:40:20,360
Speaker 1: when they're using it. The other guy. Yeah, absolutely, But

1883
01:40:20,439 --> 01:40:23,880
Speaker 1: I occupied this, like I occupy that, or in every

1884
01:40:23,920 --> 01:40:27,320
Speaker 1: aspect of life, I like see both sides of stuff

1885
01:40:28,080 --> 01:40:30,599
Speaker 1: crippling degree. Yeah, no, I agree. I mean they spent

1886
01:40:30,720 --> 01:40:33,320
Speaker 1: time they learned it. You know, I would be frustrated

1887
01:40:33,360 --> 01:40:38,400
Speaker 1: as well, but it is satisfied. You know. Animal hunting,

1888
01:40:38,439 --> 01:40:40,000
Speaker 1: I went and hunted a place I had never been

1889
01:40:40,439 --> 01:40:42,200
Speaker 1: found a couple of pieces of state section that my

1890
01:40:42,320 --> 01:40:45,120
Speaker 1: cousin actually found because of our product. But I would

1891
01:40:45,120 --> 01:40:46,760
Speaker 1: have drove by it. I would have never looked at

1892
01:40:46,800 --> 01:40:49,040
Speaker 1: it and ended up having a couple of goats on

1893
01:40:49,120 --> 01:40:51,439
Speaker 1: there and hunted for a morning and shot one. Never

1894
01:40:51,560 --> 01:40:55,160
Speaker 1: been there, you know, might not ever go back, but

1895
01:40:55,720 --> 01:41:01,240
Speaker 1: that's experience, you guys. Silicing wedding ring, Yeah, good man,

1896
01:41:01,280 --> 01:41:03,640
Speaker 1: I'm not gonna get de gloved. No, you know that's

1897
01:41:03,680 --> 01:41:06,040
Speaker 1: what it's called when you bring off your hand your

1898
01:41:06,120 --> 01:41:11,360
Speaker 1: skin gloves A great word, isn't it. That's not why

1899
01:41:11,439 --> 01:41:15,760
Speaker 1: you wear it during hunting season. Yeah, to prevent just

1900
01:41:17,160 --> 01:41:18,519
Speaker 1: you don't want to get de gloved or you don't

1901
01:41:18,520 --> 01:41:22,439
Speaker 1: want to have a clicking noise when you grab something metallic. Uh,

1902
01:41:23,400 --> 01:41:25,719
Speaker 1: it's not for you. A little bit of both shooting

1903
01:41:25,720 --> 01:41:29,280
Speaker 1: the gun. I do a lot of bird hunting. So yeah,

1904
01:41:29,920 --> 01:41:35,080
Speaker 1: what's your ring made out of? Nor? I'm married? I'm married? Really? Yeah?

1905
01:41:35,280 --> 01:41:39,800
Speaker 1: What's going on there? Any prospects early. We'll put a

1906
01:41:39,840 --> 01:41:42,400
Speaker 1: plug in for you right now, man, we we'll we'll,

1907
01:41:42,439 --> 01:41:44,479
Speaker 1: we'll put it a plug in. I've got a lot

1908
01:41:44,560 --> 01:41:46,920
Speaker 1: of plugs. I don't know if man, they ever comes

1909
01:41:46,960 --> 01:41:48,759
Speaker 1: of it. You want to put a plug in for yourself?

1910
01:41:49,120 --> 01:41:51,320
Speaker 1: I don't know. I have a girlfriend at the moment. Okay,

1911
01:41:51,400 --> 01:41:56,400
Speaker 1: well let us know zax on Instagram. Z Yeah, there's

1912
01:41:56,400 --> 01:41:57,760
Speaker 1: a plug because we just give your phone on it

1913
01:41:57,800 --> 01:41:59,639
Speaker 1: where you tend to hang out. Let's see what rolls.

1914
01:42:00,000 --> 01:42:01,720
Speaker 1: Love to hear that it worked. No one that hasn't

1915
01:42:01,720 --> 01:42:06,840
Speaker 1: worked for they can find me there and fall maybe not.

1916
01:42:07,040 --> 01:42:11,040
Speaker 1: I't traveling a lot there, so, um, what's your wedding

1917
01:42:11,160 --> 01:42:15,280
Speaker 1: man of it's a deep glover. It's got gold and platinum. Okay,

1918
01:42:15,439 --> 01:42:17,800
Speaker 1: it's all right. Uh it's a good idea though. When

1919
01:42:17,800 --> 01:42:21,640
Speaker 1: you grab your bow click, I've got a tungsten one

1920
01:42:21,680 --> 01:42:26,080
Speaker 1: because for a regular season, don't wear that. When you

1921
01:42:26,160 --> 01:42:27,880
Speaker 1: burn your hand or get deep glove. They got to

1922
01:42:27,960 --> 01:42:31,160
Speaker 1: use the uh they got vice gript to snap it off.

1923
01:42:31,439 --> 01:42:34,160
Speaker 1: You have to crush it off, yeah, because it doesn't

1924
01:42:34,240 --> 01:42:37,960
Speaker 1: can't cut it with a drum telling you what, maybe

1925
01:42:37,960 --> 01:42:39,479
Speaker 1: I won't put it back on. This is like my

1926
01:42:39,800 --> 01:42:42,760
Speaker 1: my mission life. Two missions in life. One get people

1927
01:42:42,800 --> 01:42:45,439
Speaker 1: to switch to these, to get people to have kids,

1928
01:42:45,479 --> 01:42:47,400
Speaker 1: to keep their guns locked up and keep tuggar locks

1929
01:42:47,439 --> 01:42:52,280
Speaker 1: on them, save your finger skin. You got young kids

1930
01:42:53,640 --> 01:42:56,400
Speaker 1: six and two and one coming in the next two weeks,

1931
01:42:57,400 --> 01:43:01,840
Speaker 1: and you got to kids five, five and three, five

1932
01:43:01,920 --> 01:43:05,840
Speaker 1: and three, and I'm guessing you've got none. Yeah, um,

1933
01:43:06,920 --> 01:43:09,840
Speaker 1: anything anyone wants to add. This has been a great conversation. Man.

1934
01:43:10,320 --> 01:43:12,280
Speaker 1: It's funny because I've been I've been watching it all,

1935
01:43:13,520 --> 01:43:15,560
Speaker 1: like watching all but not you know, I mean, just

1936
01:43:15,680 --> 01:43:18,719
Speaker 1: like catching little like if you're someone's watching the movie

1937
01:43:19,439 --> 01:43:21,000
Speaker 1: and you pass through the room now and then you

1938
01:43:21,080 --> 01:43:23,120
Speaker 1: start getting kind of like a basic layout of what's

1939
01:43:23,120 --> 01:43:24,840
Speaker 1: going on in the movie, but there's a lot you missed.

1940
01:43:25,600 --> 01:43:30,720
Speaker 1: It's filling in all those holes. So we took on

1941
01:43:30,840 --> 01:43:34,519
Speaker 1: those investors, which we found great partners in growing the

1942
01:43:34,600 --> 01:43:38,360
Speaker 1: company and for the World Domination World Domination, it's it's

1943
01:43:38,439 --> 01:43:40,240
Speaker 1: we're gonna try to go big. We see a huge

1944
01:43:40,240 --> 01:43:45,000
Speaker 1: opportunity in the outdoor recreation space and a lot of

1945
01:43:45,040 --> 01:43:47,840
Speaker 1: potential there. So if you're doing something in a city,

1946
01:43:48,680 --> 01:43:53,920
Speaker 1: you know you're used Google restaurant streets directions. But if

1947
01:43:53,960 --> 01:43:59,479
Speaker 1: you're going in the outdoors like camping, hunting, fishing, yep,

1948
01:44:00,000 --> 01:44:04,000
Speaker 1: it'll be all X checking your properties anything there where

1949
01:44:04,040 --> 01:44:08,920
Speaker 1: Google maps ins on X begins like that. Yeah, I

1950
01:44:09,040 --> 01:44:10,120
Speaker 1: like that, but then I don't know if you want

1951
01:44:10,160 --> 01:44:13,280
Speaker 1: to have their name in there. Yeah, it's just because

1952
01:44:13,320 --> 01:44:21,599
Speaker 1: someday you might be buying those guys. That's true. Um yeah,

1953
01:44:21,640 --> 01:44:28,479
Speaker 1: any uh, final thoughts, oh man, just thanks to all

1954
01:44:28,479 --> 01:44:31,120
Speaker 1: our customers, and thanks to you guys for your support

1955
01:44:31,160 --> 01:44:33,040
Speaker 1: and really appreciate what you guys do. Excited for our

1956
01:44:33,080 --> 01:44:38,080
Speaker 1: partnership coming up. Yeah, man, going forward. I mean yeah,

1957
01:44:38,200 --> 01:44:40,080
Speaker 1: we were talking about this earlier with the final thoughts

1958
01:44:40,120 --> 01:44:42,160
Speaker 1: and they're like, oh man, we gotta think something. But honestly,

1959
01:44:42,280 --> 01:44:45,320
Speaker 1: for me, it's like you knew that a conclud but

1960
01:44:45,479 --> 01:44:48,000
Speaker 1: for me this is this is surreal because you know,

1961
01:44:48,080 --> 01:44:49,800
Speaker 1: I grew up watching your show and everything to be

1962
01:44:49,840 --> 01:44:52,360
Speaker 1: sitting here talking about it. I grew up using on

1963
01:44:52,680 --> 01:44:55,599
Speaker 1: X and it's great and just seeing where we've come.

1964
01:44:55,800 --> 01:44:58,600
Speaker 1: Really not to play off erics, but it is our customers.

1965
01:44:58,800 --> 01:45:01,519
Speaker 1: You know, we get their feedback positive and negative, but

1966
01:45:01,640 --> 01:45:06,240
Speaker 1: we have what ten customer service folks working in there,

1967
01:45:06,720 --> 01:45:10,519
Speaker 1: taking parcel ayres answering questions all that, you know, different

1968
01:45:10,560 --> 01:45:13,559
Speaker 1: ideas for features, whatever. But we listened to them all.

1969
01:45:13,840 --> 01:45:17,040
Speaker 1: We appreciate them all, even the bad ones, and it

1970
01:45:17,160 --> 01:45:18,759
Speaker 1: just helps us make it. You know, they're the boots

1971
01:45:18,800 --> 01:45:21,360
Speaker 1: on the ground for us. Has a customer ever had

1972
01:45:21,360 --> 01:45:24,200
Speaker 1: an idea? You're like, wow, that's a great idea. Oh,

1973
01:45:24,280 --> 01:45:27,080
Speaker 1: I'm sure I don't. I haven't had my specifically, I

1974
01:45:27,160 --> 01:45:32,880
Speaker 1: want to use this on my smartphone and make it. Yeah. Yeah,

1975
01:45:33,000 --> 01:45:35,320
Speaker 1: But I mean it's been great and looking forward to

1976
01:45:35,400 --> 01:45:39,200
Speaker 1: the years to come. What employee number were you? I

1977
01:45:39,560 --> 01:45:42,160
Speaker 1: was forty six, so we got one two and forty six?

1978
01:45:42,360 --> 01:45:47,920
Speaker 1: Yeah three? Oh sorry, one one, three, forty six and

1979
01:45:47,960 --> 01:45:52,439
Speaker 1: now we're what a hundred right now? You any concluders

1980
01:45:53,200 --> 01:45:58,040
Speaker 1: in the brand speaking to new CEO? That's information? Yeah, awesome,

1981
01:45:58,080 --> 01:46:03,800
Speaker 1: new CEO excited? Any concluders concluders? Yeah, you guys kind

1982
01:46:03,800 --> 01:46:06,280
Speaker 1: of nailed the customer that was mine. But we've just

1983
01:46:06,360 --> 01:46:10,599
Speaker 1: been super customer focused since the beginning. But I think

1984
01:46:10,640 --> 01:46:14,200
Speaker 1: the one thing I've learned is just, um, how kind

1985
01:46:14,200 --> 01:46:16,240
Speaker 1: of precious our time is outdoor? So back to like,

1986
01:46:16,360 --> 01:46:19,800
Speaker 1: are we taking away from the Woodsman ships. But you

1987
01:46:19,840 --> 01:46:21,800
Speaker 1: know everybody has such a busy life now with kids

1988
01:46:21,840 --> 01:46:24,000
Speaker 1: and families, and you go through different stages of your life.

1989
01:46:24,000 --> 01:46:25,679
Speaker 1: When I was in grad school, I could go hunting

1990
01:46:26,280 --> 01:46:29,360
Speaker 1: every day, every night, just check out of town and

1991
01:46:29,640 --> 01:46:30,600
Speaker 1: have a lot of time. But now as you have

1992
01:46:30,680 --> 01:46:34,519
Speaker 1: a family, times more precious. So just using our using

1993
01:46:34,560 --> 01:46:37,439
Speaker 1: a tool or something like this just to to really

1994
01:46:37,520 --> 01:46:40,640
Speaker 1: maximize your time in the field. We've just um I

1995
01:46:40,720 --> 01:46:44,519
Speaker 1: had a lot of success and helping people. You only

1996
01:46:44,560 --> 01:46:46,760
Speaker 1: have so many vacation days a year. You got to

1997
01:46:46,760 --> 01:46:49,720
Speaker 1: balance on between family vacations and going hunting and just

1998
01:46:49,840 --> 01:46:52,759
Speaker 1: helping people get out there. Have that kind of twenty

1999
01:46:53,080 --> 01:46:55,240
Speaker 1: years of knowledge and twenty minutes kind of like our

2000
01:46:55,320 --> 01:46:59,280
Speaker 1: internal slogan like I can go anywhere new gives people

2001
01:46:59,320 --> 01:47:01,519
Speaker 1: a knowledge to go to a new states, apply for

2002
01:47:01,600 --> 01:47:04,800
Speaker 1: new states, go explore, and U feel confident, have fun

2003
01:47:04,840 --> 01:47:07,719
Speaker 1: in the field, not feel that pressure that they're gonna

2004
01:47:07,720 --> 01:47:10,240
Speaker 1: be trespassing or have a landowner confront them or get

2005
01:47:10,320 --> 01:47:12,519
Speaker 1: in trouble from a game warden. You know, people are

2006
01:47:12,520 --> 01:47:14,880
Speaker 1: going out hunting to enjoy, spend time with their family

2007
01:47:14,920 --> 01:47:17,880
Speaker 1: and friends. So just super proud to have a product

2008
01:47:17,920 --> 01:47:19,960
Speaker 1: that helps people really enjoy their time in the field.

2009
01:47:20,080 --> 01:47:22,400
Speaker 1: So yeah, it would be fun to work at a

2010
01:47:22,439 --> 01:47:26,280
Speaker 1: place like that. Man. Yeah, yeah, we love hearing the stories.

2011
01:47:26,360 --> 01:47:29,160
Speaker 1: Keep them coming, I mean what keeps us going. Our

2012
01:47:29,200 --> 01:47:32,040
Speaker 1: team goes really hard to make these products for people

2013
01:47:32,120 --> 01:47:34,479
Speaker 1: and and we we get stories where you guys are like,

2014
01:47:34,560 --> 01:47:37,439
Speaker 1: h I would never had this experience if I hadn't

2015
01:47:37,439 --> 01:47:39,400
Speaker 1: had that product, and it just keeps us going hard

2016
01:47:39,439 --> 01:47:41,760
Speaker 1: and we love it, so keep them coming. Yeah. Yeah.

2017
01:47:41,800 --> 01:47:43,680
Speaker 1: We actually have like every two weeks, we have a

2018
01:47:44,040 --> 01:47:48,759
Speaker 1: company get together and we read positive and negative every

2019
01:47:48,800 --> 01:47:52,240
Speaker 1: two weeks from a customer that we'll get in what's

2020
01:47:52,280 --> 01:47:55,120
Speaker 1: gonna do. Yeah. Yeah, We've enjoyed just reading the ones

2021
01:47:55,200 --> 01:47:57,080
Speaker 1: since we started working with you guys that we've got

2022
01:47:59,000 --> 01:48:01,599
Speaker 1: and then we just send them through our Slack channel

2023
01:48:01,640 --> 01:48:04,320
Speaker 1: where all our employees can see them and they read them.

2024
01:48:04,560 --> 01:48:06,680
Speaker 1: So you guys send them to us, and we just

2025
01:48:06,720 --> 01:48:09,559
Speaker 1: sent them straight to everyone working on the product. I've

2026
01:48:09,600 --> 01:48:13,080
Speaker 1: got an idea because this is your concluder. Yeah, because

2027
01:48:13,160 --> 01:48:15,679
Speaker 1: I'm at home and I'm on on X, I'm like, Damn,

2028
01:48:15,720 --> 01:48:17,599
Speaker 1: that spot looks sweet. Should like to go check out

2029
01:48:17,640 --> 01:48:19,920
Speaker 1: that spot? Look at that? Yeah? Yeah, yeah, yeah, so

2030
01:48:20,000 --> 01:48:21,800
Speaker 1: what I need from you guys is like an app

2031
01:48:21,920 --> 01:48:24,920
Speaker 1: that sort of replaces me at work for a few

2032
01:48:24,960 --> 01:48:27,880
Speaker 1: hours and then at home so that I have that

2033
01:48:28,080 --> 01:48:36,280
Speaker 1: time work. Yeah uh no, thank you guys for coming by. Yeah,

2034
01:48:36,360 --> 01:48:38,120
Speaker 1: thank you guys. We appreciate it. That was fun, man.

2035
01:48:38,120 --> 01:48:39,439
Speaker 1: You guys have to come back more off in all

2036
01:48:39,439 --> 01:48:43,320
Speaker 1: the word like neighbors. Yeah. Absolutely, definitely, we can talk

2037
01:48:43,360 --> 01:48:45,240
Speaker 1: about maps. That was fun. Yeah, and I want to

2038
01:48:45,439 --> 01:48:48,639
Speaker 1: I gotta. We gotta interview nineties seven more employees. Yeah.

2039
01:48:49,040 --> 01:48:52,240
Speaker 1: I gotta talk to our GS team and learn about

2040
01:48:52,240 --> 01:48:54,160
Speaker 1: all the stuff they do. It's really cool. I got

2041
01:48:54,240 --> 01:48:58,960
Speaker 1: a ton more questions, so parts it out all right,

2042
01:48:59,040 --> 01:48:59,559
Speaker 1: Thanks Stevie.