1 00:00:00,160 --> 00:00:02,680 Speaker 1: So my question is this, like how timing matters, Like, 2 00:00:02,720 --> 00:00:05,280 Speaker 1: now you go to aprote, everybody's doing that. When I 3 00:00:05,360 --> 00:00:07,360 Speaker 1: was when I did in twenty seventeen, it was like 4 00:00:07,400 --> 00:00:10,320 Speaker 1: one of maybe two people. And so if I want 5 00:00:10,360 --> 00:00:14,000 Speaker 1: to jump off the bridge on YouTube, So there was 6 00:00:14,040 --> 00:00:15,800 Speaker 1: a day where people would just say, you know, I'm 7 00:00:15,800 --> 00:00:18,279 Speaker 1: gonna do thirty days straight of YouTube content, i'member like 8 00:00:18,320 --> 00:00:20,919 Speaker 1: shameless Maya did this some years ago. It might have 9 00:00:21,000 --> 00:00:23,080 Speaker 1: even been a year, but I think she for sut 10 00:00:23,079 --> 00:00:26,160 Speaker 1: did it every day for a month and she blew up. 11 00:00:27,200 --> 00:00:29,440 Speaker 1: Does that still work today? So if I said, you know, 12 00:00:29,560 --> 00:00:31,880 Speaker 1: I want to pop on YouTube, I'm gonna go hard. 13 00:00:31,960 --> 00:00:34,839 Speaker 1: I'm gonna do thirty days, I'm in and hopefully by 14 00:00:34,880 --> 00:00:37,200 Speaker 1: the end of that thirty days, I'm up. I got 15 00:00:37,240 --> 00:00:38,280 Speaker 1: my YouTube platu coming. 16 00:00:38,720 --> 00:00:39,199 Speaker 2: It's up. 17 00:00:41,280 --> 00:00:45,840 Speaker 3: So I wouldn't say you probably get a YouTube flat guaranteed, right, 18 00:00:46,159 --> 00:00:52,160 Speaker 3: But I will say it does work for a few reasons. One, 19 00:00:52,920 --> 00:00:56,240 Speaker 3: most people who do that weren't consistent on it anyways. 20 00:00:56,560 --> 00:01:01,120 Speaker 3: So now you're building consistency. Any platform respects consistency, and 21 00:01:01,160 --> 00:01:04,240 Speaker 3: once they start seeing you post more and more, they're like, 22 00:01:04,280 --> 00:01:07,319 Speaker 3: hold on, let me, let me push you out because 23 00:01:07,319 --> 00:01:09,600 Speaker 3: you're here every single day. 24 00:01:09,640 --> 00:01:11,440 Speaker 2: Now, Hello, I kind of like you. 25 00:01:11,520 --> 00:01:14,800 Speaker 3: Now before I wasn't taking you serious, but now I 26 00:01:14,880 --> 00:01:15,520 Speaker 3: kind of like you. 27 00:01:15,600 --> 00:01:19,560 Speaker 2: So let me post it to As a as a creator, 28 00:01:19,600 --> 00:01:20,240 Speaker 2: you get better. 29 00:01:20,800 --> 00:01:25,560 Speaker 3: Right, your day one to your day twenty five is 30 00:01:25,600 --> 00:01:29,200 Speaker 3: going to be completely different. So you're going to now 31 00:01:29,360 --> 00:01:32,280 Speaker 3: start having data of what works and what doesn't, and 32 00:01:32,319 --> 00:01:35,920 Speaker 3: you're going hopefully, hopefully you're going to change up some 33 00:01:36,000 --> 00:01:40,199 Speaker 3: of your content based off Okay, this got seven views, 34 00:01:40,280 --> 00:01:43,840 Speaker 3: this one got five thousand views? Hold on, what did 35 00:01:43,880 --> 00:01:48,280 Speaker 3: I do? Let's do this over right. So between the 36 00:01:48,360 --> 00:01:52,960 Speaker 3: platform taking you serious and then you figuring out exactly 37 00:01:53,000 --> 00:01:57,080 Speaker 3: what your your audience and the platform wants. On top 38 00:01:57,120 --> 00:02:00,960 Speaker 3: of that, you're building a community. Because people love journeys. 39 00:02:01,840 --> 00:02:05,800 Speaker 3: They're either a trying to champion you, B trying to 40 00:02:05,800 --> 00:02:06,760 Speaker 3: see if you're gonna. 41 00:02:06,520 --> 00:02:08,080 Speaker 2: Finish or not, but they gonna watch you. 42 00:02:09,040 --> 00:02:12,120 Speaker 3: They gonna watch you regardless, And so you're like, Yo, 43 00:02:12,160 --> 00:02:16,200 Speaker 3: this is day seventeen and I feel like quitting right, 44 00:02:16,600 --> 00:02:18,919 Speaker 3: but I'm a post it. It's only probably gonna be 45 00:02:18,960 --> 00:02:24,760 Speaker 3: two minute long vlog today, but a we hear people 46 00:02:24,760 --> 00:02:27,440 Speaker 3: are gonna watch Okay, yo is he gonna it's gonna 47 00:02:27,440 --> 00:02:30,840 Speaker 3: make it to thirty up, we're eighteen, We're nineteen. 48 00:02:30,919 --> 00:02:32,160 Speaker 2: Oh okay cool. 49 00:02:32,440 --> 00:02:36,960 Speaker 3: And then also you're giving inspiration for other people to 50 00:02:37,040 --> 00:02:41,600 Speaker 3: be like, oh, they did that, I could do this too, right, 51 00:02:41,840 --> 00:02:45,639 Speaker 3: And so the community, if anything, if you don't get 52 00:02:45,639 --> 00:02:48,440 Speaker 3: your plaque, you get a community that the second that 53 00:02:48,480 --> 00:02:51,760 Speaker 3: these thirty days finished, you could probably drop some merch, 54 00:02:52,080 --> 00:02:55,359 Speaker 3: you could probably do a paid community, you could probably 55 00:02:55,360 --> 00:02:59,440 Speaker 3: do an event, and they're going to be like, I'm invested, 56 00:02:59,600 --> 00:03:02,119 Speaker 3: Like I want to be a part of whatever else 57 00:03:02,200 --> 00:03:05,959 Speaker 3: you're doing. So there's a lot of benefits of doing 58 00:03:06,040 --> 00:03:11,160 Speaker 3: that if you are open to the totality of doing 59 00:03:11,240 --> 00:03:13,640 Speaker 3: things on a like a challenge base. 60 00:03:13,760 --> 00:03:15,079 Speaker 1: But yeah, yeah, I like that. 61 00:03:15,160 --> 00:03:15,480 Speaker 3: I like that. 62 00:03:16,360 --> 00:03:18,320 Speaker 1: You know, I was reading an interview you this some 63 00:03:18,400 --> 00:03:20,440 Speaker 1: time ago, and you said that your goal was to 64 00:03:20,440 --> 00:03:22,919 Speaker 1: help people feel comfortable telling their stories in a way 65 00:03:22,960 --> 00:03:27,960 Speaker 1: that feels true to them. There's a lot of vulnerability 66 00:03:28,240 --> 00:03:31,560 Speaker 1: that comes with being truly authentic online. We talked about, 67 00:03:31,600 --> 00:03:33,600 Speaker 1: you know, if I'm failing right now, there's this meme 68 00:03:33,680 --> 00:03:35,280 Speaker 1: you know, you talk about the day in the life 69 00:03:35,280 --> 00:03:37,280 Speaker 1: of an entrepreneur, like I'm killing it. It's killing me. 70 00:03:37,400 --> 00:03:39,280 Speaker 1: You know I'm doing it. It's like I'm done, like 71 00:03:39,880 --> 00:03:43,280 Speaker 1: you know what I mean, And so like there's real 72 00:03:43,400 --> 00:03:48,120 Speaker 1: vulnerability with being authentic. How do people get over that 73 00:03:48,520 --> 00:03:51,880 Speaker 1: and share themselves publicly? And when I got to go 74 00:03:51,880 --> 00:03:53,760 Speaker 1: look at these people in the phase Now. 75 00:03:54,880 --> 00:04:00,680 Speaker 3: Yeah, it's setting boundaries, right, You don't have to social 76 00:04:00,720 --> 00:04:03,880 Speaker 3: media is not a reality TV show. If you don't 77 00:04:03,920 --> 00:04:07,960 Speaker 3: want it to be right, you can do. Like for me, 78 00:04:09,040 --> 00:04:11,640 Speaker 3: You're probably not going to see much of my mom, 79 00:04:11,960 --> 00:04:14,320 Speaker 3: much of my Grandma. Doesn't mean I don't love them. 80 00:04:14,680 --> 00:04:17,359 Speaker 3: It's just a boundary that I have. You may not 81 00:04:17,600 --> 00:04:20,600 Speaker 3: always see twenty four to seven of my relationship. It's 82 00:04:20,640 --> 00:04:22,960 Speaker 3: a boundary that I have. But you may hear in 83 00:04:23,000 --> 00:04:27,680 Speaker 3: certain seasons that I suffer through depression. Right, I'm not 84 00:04:27,680 --> 00:04:30,520 Speaker 3: gonna say that every single day, but there are certain seasons, 85 00:04:30,680 --> 00:04:32,760 Speaker 3: especially if I know it's kind of heavy and the 86 00:04:32,800 --> 00:04:37,080 Speaker 3: creator burnout kind of season, that I may talk about that. Right, 87 00:04:37,279 --> 00:04:40,280 Speaker 3: there's certain I kind of do a list of what 88 00:04:40,320 --> 00:04:44,520 Speaker 3: I'm able to talk about and what is non negotiable 89 00:04:44,720 --> 00:04:50,040 Speaker 3: in this season, and then what I may say depending 90 00:04:50,240 --> 00:04:53,920 Speaker 3: on how I feel, how the audience needs it, and 91 00:04:54,000 --> 00:04:57,960 Speaker 3: it may stretch me. But I'll be open to it 92 00:04:58,279 --> 00:05:02,880 Speaker 3: to talk about it. Right, changes with every single season. 93 00:05:03,400 --> 00:05:07,960 Speaker 3: Like some people are like my kids are like non negotiable. 94 00:05:08,000 --> 00:05:09,920 Speaker 3: I'm not putting out my kids at all. 95 00:05:10,680 --> 00:05:11,560 Speaker 2: And then they. 96 00:05:11,600 --> 00:05:15,480 Speaker 3: Become fifteen years old and they became champion of something 97 00:05:15,640 --> 00:05:18,640 Speaker 3: and they want to just show them to just say, hey, 98 00:05:18,680 --> 00:05:21,479 Speaker 3: I love my baby right, Like I don't really show 99 00:05:22,040 --> 00:05:25,680 Speaker 3: show him, but I love my baby right. Yeah, it's 100 00:05:25,720 --> 00:05:29,640 Speaker 3: gonna change. But you as a creator, you as a 101 00:05:29,680 --> 00:05:34,640 Speaker 3: business owner turn creator too, gotta go. Okay, Yes, the 102 00:05:34,680 --> 00:05:38,880 Speaker 3: main part is the brand awareness. The main part is 103 00:05:38,920 --> 00:05:44,280 Speaker 3: the expertise, experiences, all that great stuff. But I'm open 104 00:05:44,839 --> 00:05:48,359 Speaker 3: to this and I'll say it here and there or 105 00:05:48,400 --> 00:05:51,159 Speaker 3: I'll show it here and there because you're going to 106 00:05:51,240 --> 00:05:56,000 Speaker 3: receive energy of man, I didn't know that about you. 107 00:05:56,120 --> 00:05:59,440 Speaker 3: That's so amazing, Yo, I rock with you even more. 108 00:05:59,640 --> 00:06:04,119 Speaker 3: Like remember and sometimes it won't be in the comments. 109 00:06:04,480 --> 00:06:08,599 Speaker 3: It will be like when you meet a person, Yo, 110 00:06:09,240 --> 00:06:11,240 Speaker 3: I love the when you said this, you're like you 111 00:06:11,279 --> 00:06:13,880 Speaker 3: watch that. You didn't comment even like that he can 112 00:06:13,960 --> 00:06:17,080 Speaker 3: know you followed like what are you talking about? Nah? 113 00:06:17,160 --> 00:06:18,640 Speaker 2: That really hit home to me. 114 00:06:19,520 --> 00:06:24,039 Speaker 3: Boom, Like you don't know the impact that you truly 115 00:06:24,200 --> 00:06:29,400 Speaker 3: have and as long as you feel comfortable showing it 116 00:06:29,920 --> 00:06:33,080 Speaker 3: talking about it, do it. But if you don't feel 117 00:06:33,120 --> 00:06:36,680 Speaker 3: comfortable at all, do not stress yourself out because that's 118 00:06:36,720 --> 00:06:38,600 Speaker 3: just not authentic to you, and so you're going to 119 00:06:38,640 --> 00:06:39,760 Speaker 3: be inconsistent with it. 120 00:06:41,040 --> 00:06:45,200 Speaker 1: What is some general and specific things. When you go 121 00:06:45,240 --> 00:06:48,000 Speaker 1: to an entrepreneur, you go to the page on TikTok, 122 00:06:48,080 --> 00:06:51,240 Speaker 1: they Instagram, you're like, you should stop doing that, Like 123 00:06:51,400 --> 00:06:55,880 Speaker 1: that's why that's killing your success, It's limiting your opportunities. 124 00:06:55,960 --> 00:06:56,640 Speaker 1: Stop doing that. 125 00:06:57,000 --> 00:06:57,800 Speaker 2: What do we do? 126 00:07:00,520 --> 00:07:05,680 Speaker 3: There's a few things, and it's a preference, right. My 127 00:07:05,839 --> 00:07:08,640 Speaker 3: thing is, I'm never gonna tell you not to do 128 00:07:08,680 --> 00:07:13,120 Speaker 3: something unless data shares that you shouldn't, right, because I 129 00:07:13,200 --> 00:07:16,360 Speaker 3: may not be your audience, regardless if I'm auditing it, 130 00:07:16,480 --> 00:07:17,480 Speaker 3: I'm looking at it as. 131 00:07:17,320 --> 00:07:19,760 Speaker 2: A friend whatever, I may not be your audience. 132 00:07:20,080 --> 00:07:23,160 Speaker 3: But if your data shows that this is low numbers 133 00:07:23,360 --> 00:07:26,800 Speaker 3: every single solitary time, FAM, you may have to like, 134 00:07:28,120 --> 00:07:32,080 Speaker 3: I know, we don't want to quit, but this one 135 00:07:32,120 --> 00:07:33,960 Speaker 3: you may have to like put on the bench for 136 00:07:34,000 --> 00:07:39,120 Speaker 3: a little bit, like focus on what does numbers right? 137 00:07:39,200 --> 00:07:42,200 Speaker 3: And so it's just it's a true sit down. Every 138 00:07:42,200 --> 00:07:48,000 Speaker 3: single month a I've put out between thirty to ten 139 00:07:48,120 --> 00:07:50,960 Speaker 3: pieces of content today, depending on how consistent you are. 140 00:07:51,440 --> 00:07:55,120 Speaker 3: Right this month I put out that amount. Which ones 141 00:07:55,120 --> 00:07:58,400 Speaker 3: were the highest, which one were the lowest? What are 142 00:07:58,400 --> 00:08:02,920 Speaker 3: my average numbers? Right? My lowest pieces of content? I 143 00:08:02,960 --> 00:08:05,080 Speaker 3: really need to sit down and be like, is it 144 00:08:05,120 --> 00:08:08,320 Speaker 3: time to cut that out? Or do we go one 145 00:08:08,320 --> 00:08:10,600 Speaker 3: more month? If we're in two months and we're not 146 00:08:10,720 --> 00:08:14,320 Speaker 3: doing no numbers, chill out, let it go. Maybe try 147 00:08:14,320 --> 00:08:17,360 Speaker 3: it in another season. I'm not saying let the idea go, 148 00:08:17,920 --> 00:08:20,680 Speaker 3: but let's try it a different season, or let's try 149 00:08:20,720 --> 00:08:23,480 Speaker 3: to create it in a different way, in a different environment, 150 00:08:23,600 --> 00:08:25,520 Speaker 3: in different kind of content formats. 151 00:08:25,560 --> 00:08:28,360 Speaker 2: Maybe that doesn't need to be a video. Maybe that 152 00:08:28,400 --> 00:08:29,440 Speaker 2: needs to be an article. 153 00:08:29,800 --> 00:08:33,000 Speaker 3: Maybe that needs to be a long thread, right, maybe 154 00:08:33,040 --> 00:08:38,400 Speaker 3: that needs to be pictures. But it goes data should 155 00:08:38,480 --> 00:08:42,960 Speaker 3: run the way you move certain things. When it comes 156 00:08:43,080 --> 00:08:45,600 Speaker 3: to should I create this type of content or not? 157 00:08:46,640 --> 00:08:49,079 Speaker 1: Does production quality matter anymore? 158 00:08:49,440 --> 00:08:50,720 Speaker 2: No? 159 00:08:50,720 --> 00:08:54,040 Speaker 3: No, no, We've seen too many videos go viral. 160 00:08:54,240 --> 00:08:58,439 Speaker 2: That was on a bad android. Sorry, and I love you, 161 00:08:59,280 --> 00:09:00,880 Speaker 2: but it. 162 00:09:01,960 --> 00:09:06,040 Speaker 3: Doesn't really matter. It goes like, like I have these 163 00:09:06,080 --> 00:09:11,480 Speaker 3: three stages of content creation. There's consistency, quality, and connection. Right, 164 00:09:11,880 --> 00:09:16,400 Speaker 3: So consistency means the most, and those made people are 165 00:09:16,440 --> 00:09:20,120 Speaker 3: just so bored of hearing of that. You're bored, but 166 00:09:20,160 --> 00:09:22,520 Speaker 3: you haven't done it, so I don't know what I'm 167 00:09:22,559 --> 00:09:25,840 Speaker 3: going to continue to tell you, right, So, consistency is 168 00:09:25,880 --> 00:09:28,440 Speaker 3: like and that doesn't mean every single day, just the 169 00:09:28,679 --> 00:09:31,839 Speaker 3: timeframe that you committed to. So if you're saying, yo, 170 00:09:31,840 --> 00:09:36,280 Speaker 3: I'm going to show up Monday, Friday, Saturday, Sunday and 171 00:09:36,360 --> 00:09:39,560 Speaker 3: all you have is your phone, okay, do that, right, 172 00:09:39,640 --> 00:09:42,440 Speaker 3: because your audience is going to care more about the 173 00:09:42,480 --> 00:09:47,000 Speaker 3: presence than the quality. Now, the quality does matter when 174 00:09:47,040 --> 00:09:50,400 Speaker 3: you're trying to be taken a little bit more serious, right, 175 00:09:50,880 --> 00:09:54,920 Speaker 3: So but I will still grab my phone and do 176 00:09:54,960 --> 00:09:57,800 Speaker 3: a green screen because I connect with the people more. 177 00:09:58,160 --> 00:10:01,200 Speaker 3: You don't want to be too too high highly produced 178 00:10:01,679 --> 00:10:05,839 Speaker 3: because then you lose a connection with the community. You've 179 00:10:05,880 --> 00:10:10,200 Speaker 3: seem too big time, right, and you don't want to 180 00:10:10,280 --> 00:10:15,040 Speaker 3: just do lower quality all the time because then it's like, ah, 181 00:10:15,120 --> 00:10:18,240 Speaker 3: you haven't really grown. Right. If we look at Keith Lee, 182 00:10:18,800 --> 00:10:23,320 Speaker 3: Keith Lee will forever do the phone videos, but he's 183 00:10:23,360 --> 00:10:26,800 Speaker 3: taken a little bit serious because other content that he's 184 00:10:26,840 --> 00:10:31,560 Speaker 3: collabed with has the highly produced content. Right He's doing series, 185 00:10:31,559 --> 00:10:34,880 Speaker 3: he's doing shows, he's doing commercials and all these different things. 186 00:10:35,200 --> 00:10:38,319 Speaker 3: So there's still a level of high production, but still 187 00:10:38,559 --> 00:10:41,960 Speaker 3: let me keep to the core of how I grew 188 00:10:42,080 --> 00:10:45,520 Speaker 3: my audience to over millions of followers, right. So, Keith 189 00:10:45,600 --> 00:10:51,160 Speaker 3: Lee is a perfect example of how production isn't necessarily needed. 190 00:10:51,480 --> 00:10:55,440 Speaker 3: It's great for balance, but it's not needed to really 191 00:10:55,559 --> 00:10:56,960 Speaker 3: have the brand that you want.