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Speaker 1: Mudcasting guessing. Are you recording, Robert, I am, yeah, we

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Speaker 1: have to make sure professional podcaster, Robert Evans. Are you podcasting?

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Speaker 1: I don't know. I don't know, but I know that

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Speaker 1: this is the opening of part two of this episode podcasting.

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Speaker 1: This is how we're doing it. This is what we're doing.

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Speaker 1: So this this is started like the episode started, I

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Speaker 1: don't know, thirty seven seconds ago, according to my recorder.

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Speaker 1: Like we're in it now, Sophie. There's no pulling back,

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Speaker 1: there's no there's no going back to a world before

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Speaker 1: we opened to the podcast this way, Sylvie, what is

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Speaker 1: this show? Who are we? Um? I'm right into a

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Speaker 1: few states episodes your Sophie Lichtman, this is God's the

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Speaker 1: behind because this see, I feel like being Sophie looked

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Speaker 1: him and it sounds like a really difficult job. It's

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Speaker 1: really hard much there. I would much rather be the

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Speaker 1: other guy. Um, let's do it that way. Let's do

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Speaker 1: it that way, and then I just have to Sophieman

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Speaker 1: and I'm gonna go cry. Okay, Well, Caitlin Durante, how

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Speaker 1: are you doing today? You said, how are you doing

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Speaker 1: on this Durant day? It's good. I am doing well,

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Speaker 1: I just had a snack. So I'm not taking the advice,

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Speaker 1: which would be don't eat or go to doctors. I

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Speaker 1: eat food and well I I, um, you know, I

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Speaker 1: do try to avoid doctors, but not for the same

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Speaker 1: reasons that he did. I believe in science, but um,

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Speaker 1: you know, I've had I've had some problems with doctors

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Speaker 1: in the past. Go ahead and listen to Sludge and

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Speaker 1: American healthcare story if anyone once you my experience. So

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Speaker 1: I have more of a problem with some just the

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Speaker 1: kind of institution of the American health care system than

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Speaker 1: like it's bad doctors, right, I've known a lot of

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Speaker 1: great doctors. I avoid medical care like the plague. Um,

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Speaker 1: although right now that is on the advice of several

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Speaker 1: medical professionals I know who have who have repeatedly told

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Speaker 1: me there was no the hospitals are completely past capacity.

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Speaker 1: We have no equipment, we have no room to help

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Speaker 1: anybody stay healthy. Don't go to the doctor. You can't.

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Speaker 1: You can't go to the hospital now, there's nothing where

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Speaker 1: you here. You should avoid them because of the plague. Yeah,

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Speaker 1: So you know, try to eat well, everybody, be careful

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Speaker 1: on the street, just exercise, and then you won't have

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Speaker 1: to go doctor. It's more like, it's more it's not

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Speaker 1: that you shouldn't go to the doctor, it's that we

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Speaker 1: have systematically destroyed large aspects of our health care system UM,

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Speaker 1: and so there may not be a doctor. Dear for

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Speaker 1: you to go to. UM. Happy Halloween and everybody, it's

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Speaker 1: after Halloween. I don't know, I don't know what I'm doing, Haitalen.

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Speaker 1: In nineteen twelve, um Bernar McFadden has just come off

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Speaker 1: of the failure of Physical Culture City, which I cannot

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Speaker 1: get over as the name unbelievable after all those people

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Speaker 1: committed physical culture treason, physical culture treason, you know. In

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Speaker 1: twelve is also the year that the Titanic sank, so

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Speaker 1: a lot of tragedies happened, a lot of tragedy. Thank you,

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Speaker 1: thank you, Caitlin. I'm so impressed that you didn't get

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Speaker 1: a titantic mention in part one. I'm proud of you. Well, Robert,

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Speaker 1: I did as a way to like, as an adjective

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Speaker 1: for something else. And I really did think about interrupting

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Speaker 1: you and be like, I'm just saying, like that's really

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Speaker 1: mad we talk about Titanic, But you know, I was

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Speaker 1: I decided to respect you. Thank you. Yeah you did.

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Speaker 1: You did not. You did not commit physical culture treason.

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Speaker 1: I did not, and you're welcome. You're welcome also to me. Um. So,

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Speaker 1: by the way, the Titanic disaster could have been avoided

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Speaker 1: if people had had better physical culture. And you know what,

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Speaker 1: according to learn how to swim? Motherfucker's you dead assholes.

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Speaker 1: That's what I say. According to the movie which James

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Speaker 1: Cameron took. You know, he does his research into making

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Speaker 1: that mento, making that movie pretty accurate. There is a

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Speaker 1: scene that takes place in a gymnasium that was on

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Speaker 1: the Titanic. Never watched it, Robert, I can't believe that

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Speaker 1: you don't want to watch Titanic. I watch one movie

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Speaker 1: and it's The Mummy, and I would watch Titanic, but

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Speaker 1: it's giving me some serious Mummy vibes. So I feel

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Speaker 1: like I've already seen it. Look, you have one of

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Speaker 1: those many rip offs of the Mummy, like Sitting Private

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Speaker 1: Ryan or the Crying Game, all all all shades of

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Speaker 1: the Mummy. While we're on movies, I did want to

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Speaker 1: bring up how the story of um what's his name,

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Speaker 1: Bernar Bern. It's a ridiculous name to make for yourself.

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Speaker 1: That would be like I'm gonna go by Kate Kately

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Speaker 1: from now on, Kate Lar just taking out the last

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Speaker 1: letter Rob Very. It's very funny. Uh So the narrative,

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Speaker 1: the story of Berner's life sounds remarkably similar to that

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Speaker 1: of m Charles Foster Kane of Citizen Kane, where he's

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Speaker 1: you know, draw away from his mother that he becomes

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Speaker 1: this like you know, I don't well, I don't know

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Speaker 1: if Bernar how wealthy he gets, but super he I suspect.

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Speaker 1: I'm almost certain he was one of the men who

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Speaker 1: was kind of the inspiration for Charles Foster Kane, because

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Speaker 1: another man who was an inspiration for Charles Suster came

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Speaker 1: was William Randolph Hurst. And at his height, Bernard McFadden

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Speaker 1: is a much more popular publisher than Hearst. His magazines

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Speaker 1: outsell Hearsts publications. He is he is four a time.

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Speaker 1: We're getting to this, but he is for a time

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Speaker 1: the number one publisher in the United States of magazines

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Speaker 1: like no one else is even I don't think it's

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Speaker 1: even all that close. Um, he's hugely successful. We are

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Speaker 1: we are building to that. So in nineteen twelve, the

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Speaker 1: Titanic has sank because Motherfucker's didn't do enough crunches um,

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Speaker 1: and his relationship with Susie has fallen apart, the lady

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Speaker 1: that he leaves his wife for in Physical Culture City

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Speaker 1: and Physical Culture City. So he's he's hurting, right, you know,

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Speaker 1: he's in this like rebound period when you're extra vulnerable,

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Speaker 1: and you know, we all we all make decisions that

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Speaker 1: maybe aren't the things we're proudest of when we're in

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Speaker 1: that like a relationships kind of ended badly. I think

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Speaker 1: I think we can all be vulnerable enough to admit

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Speaker 1: everybody makes decisions that maybe aren't the things they would

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Speaker 1: they would most want to like celebrate in their lives

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Speaker 1: in that period of time. And Bernard is no different.

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Speaker 1: But because he's the guy he is, he does this

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Speaker 1: in a somewhat grander fashion. He goes on a tour

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Speaker 1: of Europe with an ulterior motive to find himself a wife. Now,

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Speaker 1: the way he does this is fucking incredible. He travels

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Speaker 1: to the UK to go on a speaking tour because

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Speaker 1: he's incredibly popular in the United Kingdom, right, people, every

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Speaker 1: time he does a speech there, it's sold out. He

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Speaker 1: auditorium is full of people, and his books, which have

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Speaker 1: been banned in the United States, sell like hotcakes over there,

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Speaker 1: because he's like, hey, he's got banned in the US

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Speaker 1: for being too obscene. But you, you English people, you're

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Speaker 1: advanced and like urbane enough to appreciate this, this work.

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Speaker 1: Um So as a major celebrity, he announces a contest

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Speaker 1: Great Britain's Perfect Woman. Now he frames this as this

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Speaker 1: is a health contest, right to see, like who is

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Speaker 1: the fittest woman in in Great Britain? Like, who is

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Speaker 1: the healthiest woman? Yeah, you're not gonna like it anymore

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Speaker 1: after this point. Happy So obviously, since he's the one

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Speaker 1: running the test and is the great expert on physical culture,

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Speaker 1: he gets to choose the winner, and the prize that

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Speaker 1: the winner wins is a job offer from Bernard McFadden

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Speaker 1: and I'm gonna quote from a write up by Esquire here.

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Speaker 1: She soon settled into her new career as the co

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Speaker 1: star of McFadden's traveling physical fitness show. Billed as the

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Speaker 1: world's healthiest man and woman, the pair performed feats of

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Speaker 1: physical prowess, the highlight of which was Williamson, the woman

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Speaker 1: that he he picks out Williamson's nightly jumped from a

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Speaker 1: seven foot platform onto McFadden's stomach. It wasn't long before

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Speaker 1: Mary Williamson discovered her biggest prize and the secret reason

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Speaker 1: for the contest. McFadden was searching for his third wife

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Speaker 1: and she was the lucky winner. One day, while the

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Speaker 1: pair was halfway through a ten mile run, he proposed.

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Speaker 1: When she accepted, she later recalled, he stood on his

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Speaker 1: head for me for one minute and four seconds. Fucking incredible. Guy.

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Speaker 1: That doesn't That doesn't do it for you, Kaitlin, A

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Speaker 1: guy five miles into a run standing on his head

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Speaker 1: for a minute to celebrate. I mean the bar has

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Speaker 1: been set now now that I know this. Don't you

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Speaker 1: dare anyone post me unless you're able to stand on

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Speaker 1: your head for a minute in five seconds? Yeah, sixty

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Speaker 1: five seconds. You gotta beat him now, like that's the

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Speaker 1: one to beat, right, all right? Get practicing, assholes. It

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Speaker 1: is like it's easier than I have to think, because

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Speaker 1: she's like, wow, he's not again actively dying of typhus. Um,

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Speaker 1: What what a catch? He could stand on his head

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Speaker 1: and didn't cough up a lung because he's been eating

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Speaker 1: cigars nineteen times a day for the last thirty years.

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Speaker 1: I mean, isn't that how like peacocks select their mate.

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Speaker 1: They're like, oh, this set, this is the sexiest one,

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Speaker 1: so I'm going to mate with that one. I mean,

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Speaker 1: I think that's that's more than peacocks do that. But yeah,

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Speaker 1: so as soon as they were married, Bernard started pumping

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Speaker 1: babies into his new bride. As a eugenicist, what look,

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Speaker 1: this is no place for prudery, Caitlin. You're absolutely right that.

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Speaker 1: It was a brutish response for me, and you worded

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Speaker 1: that perfectly. Thank you, Thank you, Caitlin, Thank you. As

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Speaker 1: a eugenicist, Bernard believed that he had that the fit

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Speaker 1: had a responsibility to breed in order to fill the

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Speaker 1: world with more genetically perfect children. He lived his creed

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Speaker 1: by giving his wife seven children in twelve years, which

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Speaker 1: is too many. I would say too many. I mean

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Speaker 1: it's better than twelve children in seven years. That that

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Speaker 1: is better than twelve and also more possible. You might

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Speaker 1: be able to make it. That would be real tricky,

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Speaker 1: It would be hard. You would have to really time

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Speaker 1: that ship out careful. He gave them insufferable names, and

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Speaker 1: he may have been the guy who invented insufferable names

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Speaker 1: for your celebrity kids. Bernice but spelled b y r

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Speaker 1: in e c E hate it, absolutely hate it. Berwin

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Speaker 1: spelled b r w y in um. And yeah, just

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Speaker 1: like Bryce, he has a Bryce. Like these fucking so

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Speaker 1: they're all like vaguely derivatives of his name, yes, of course,

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Speaker 1: because they're vaguely derivative of him. And yeah, his his children.

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Speaker 1: He only has these kids so that number one, he

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Speaker 1: can publish magazines about raising kids, and so that he

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Speaker 1: can make his kids into celebrities and Physical Culture magazine

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Speaker 1: and talk about all of his how because he's using

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Speaker 1: He's had all these different health ideas right that he's

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Speaker 1: written about, like you eat this or you don't eat this,

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Speaker 1: or you you do this every day and it'll do this,

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Speaker 1: and he's testing them on his kids and he's like

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Speaker 1: putting them in the magazine and being like, look when

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Speaker 1: you starve your child book, and how strong my boy

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Speaker 1: is and like all of this kind of ship. The

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Speaker 1: irony there is alarming because he was starving as a

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Speaker 1: child and he was no, that didn't work out for him. Yeah,

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Speaker 1: you know he's look, people do things our brains work

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Speaker 1: in mysterious ways, bad ways. Our brains mostly work in

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Speaker 1: bad ways. Um. So, yeah, he believed baldness for an

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Speaker 1: example of the kind of things that he believed. And

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Speaker 1: I should note that while he is testing a bunch

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Speaker 1: of health theories on his children, he also tests all

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Speaker 1: this on himself, Like in fairness, he's not not testing

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Speaker 1: on himself too. So he believed baldness could be cured

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Speaker 1: by tugging on one's hair, which he did regularly. This

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Speaker 1: made his permanent pompadour look unkempt and vaguely crazy. So

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Speaker 1: his hair is like always shooting out everywhere because he's

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Speaker 1: pulling on it constantly, like a man with a scalp condition.

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Speaker 1: He went barefoot at all times, convinced that this kept

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Speaker 1: him in contact with the Earth's magnetic forces. So he's

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Speaker 1: like super rich. He's a millionaire, but he's going to

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Speaker 1: all of these business meetings and political meetings stuff like

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Speaker 1: barefoot in the middle of like nineteen hundreds New York,

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Speaker 1: which is basically has the Edward from Twilight first movie hair. Yeah. Yeah,

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Speaker 1: and look I I run barefoot. I'm I'm a big

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Speaker 1: advocate of barefoot stuff. Um, there are some places in

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Speaker 1: the world that I was not willing to go barefoot. Um,

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Speaker 1: and those included downtown South New Delhi, India. Um, just

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Speaker 1: because like it didn't seem like a good idea, and

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Speaker 1: New York I have to think, like, I don't think

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Speaker 1: it's a good idea to necessarily always be barefoot when

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Speaker 1: horseshit is eight percent of what's on the street, which

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Speaker 1: in New York and like nineteen ten, it absolutely is. Um.

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Speaker 1: But whatever, he's fine. Um yeah, it seems to work

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Speaker 1: for him. Uh yeah. And despite being incredibly rich, he

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Speaker 1: wore he didn't believe you should get rid of clothing,

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Speaker 1: so he wore his suits until they were literally rotting

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Speaker 1: off of him. Um. So this man is a millionaire

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Speaker 1: and extremely successful and physically fit, but he also looks

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Speaker 1: like like a super swoll hobo. Like he's his clothing

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Speaker 1: is falling apart, his hair is all shooting out everywhere,

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Speaker 1: and he's barefoot. Um. And he also has a habit

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Speaker 1: of challenging other men to fist fights for like no

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Speaker 1: reason at all, constantly, sometimes on a daily basis, he'll

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Speaker 1: try to get into fist fights with people. So a

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Speaker 1: lot of folks who see him don't realize. Oh that's

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Speaker 1: wealthy publisher Bernard McFadden. They're like, oh, that is a

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Speaker 1: mentally ill vagrant like that. This is a man who

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Speaker 1: needs medical attention because he's he's he's not well. He

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Speaker 1: would refuse to get which he would refuse to get. Um.

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Speaker 1: He also launched a variety of different health foods. My favorite,

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Speaker 1: Oh my god, I have to I don't want to

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Speaker 1: read this to you. I want to show you the

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Speaker 1: ad and you can, you can describe this to our

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Speaker 1: our audience because it is you. Oh thank you, Sylphie.

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Speaker 1: Allegedly Caitlin. Can you see it? Yes, look at that. Okay,

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Speaker 1: here we go. It's called Strength. I believe it's just

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Speaker 1: probably announced food food food, but it's spelled food. Is

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Speaker 1: spelled f U d E strength Strength. I don't like

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Speaker 1: upon first glance, I thought it said fudge. Yeah, so

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Speaker 1: so strength fudge sort of. Um, let's see it's the

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Speaker 1: logo is under strength foot is it's different. Another another

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Speaker 1: tagline seems to be don't be a Weakling. Yeah, and

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Speaker 1: I think that's Bernar on the front of the food

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Speaker 1: weird like hand showing off his biceps. Don't be a weakling?

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Speaker 1: On top of the boxing doing a Schwartzenegger pose with

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Speaker 1: the muscles. He's not even that swoll by today's standards,

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Speaker 1: is the thing by today's But come on, you gotta

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Speaker 1: look at like how recently though today's standards happened, Like

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Speaker 1: you watch them action movies from like the eighties and

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Speaker 1: like it's fucking mid like overweight dudes in their late forties.

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Speaker 1: Um like you look at you know, a good example

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Speaker 1: of like how recently what the definition of being jacked

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Speaker 1: has changed? In the second Indiana Jones movie, the one

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Speaker 1: that everybody prefers to forget because of all the racism,

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Speaker 1: right there was going to be like this shirtless scene

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Speaker 1: for Harrison Ford, so he got super They talk about

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Speaker 1: this and like the behind the scenes that he had

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Speaker 1: to get like in crazy good shape in order to

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Speaker 1: like do this scene. And he just looks like like

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Speaker 1: you would, well what you're talking about, and that you

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Speaker 1: would you would cast him today as the guy is

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Speaker 1: like the stoner who doesn't exercise, and if he was

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Speaker 1: going to be opposite of like the average looking man

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Speaker 1: who was Kumail n Gianni with ninety pounds of muscle

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Speaker 1: packed on do like that, there's a tag famous authority

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Speaker 1: on food and hygiene. Hygiene was a big word in

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Speaker 1: this period of time. The Nazis talk about hygiene all

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Speaker 1: the time, racial hygiene. UM, food with cream. I don't

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Speaker 1: know what it is. I think it's like some sort

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Speaker 1: of porridge. I don't want it. I wonder if this

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Speaker 1: is like kind of the original protein powder because it

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Speaker 1: says that, yeah, I think with cream or sugar or

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Speaker 1: sliced bananas and cream. So it sounds like you just

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Speaker 1: like put it into your smoothie. Yeah, well it's not really.

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Speaker 1: I don't think smoothies science has really been invented yet.

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Speaker 1: But he is like this is definitely like the precursor

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Speaker 1: to like protein. Literally says berries and cream on there,

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Speaker 1: and I'm like, yeah, there's bananas and cream, like what.

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Speaker 1: There would be people in this period of time who

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Speaker 1: would argue with him that like, no, fruits bad for you. Um.

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Speaker 1: So here again he's this mix of like absolutely dangerously

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Speaker 1: wrong stuff and also being like, no, you should mostly

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Speaker 1: eat vegetables and fruit and like you know, maybe avoid

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Speaker 1: red meat, which is good health advice. Generally good health advice, um,

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Speaker 1: unless you have an iron deficiency or whatever. But like

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Speaker 1: most most people who eat red meat eat more of

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Speaker 1: it than is good for their health, including me. So good,

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Speaker 1: You're probably much healthier as a result. Um. I tracked

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Speaker 1: down and slaughtered an entire cow earlier today, and I'm

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Speaker 1: currently wearing its body like a cape and eating it slowly.

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Speaker 1: Was going to ask parasite. Yeah, my doctor says I

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Speaker 1: have to stop because I've picked up a ton of

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Speaker 1: different kinds of worms. But you know, Caitlin, what's life

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Speaker 1: without worms? Huh? That's what I have to ask. That's

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Speaker 1: what I say every day. That's what I know. I know,

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Speaker 1: that's that's my magazine, worm Culture. Well, hopefully no one

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Speaker 1: commits worm culture treason against you. Oh you do not

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Speaker 1: want to know the punishment for worm culture trees and Caitlin,

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Speaker 1: it is. It's I from Actin. It's actually just I

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Speaker 1: from Okay. All right. Yeah, So he's tearing right along.

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Speaker 1: Business is growing at a very fast pace, and then

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Speaker 1: tragedy strikes World War One, which is bad for Bernard

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Speaker 1: McFadden and no one else otherwise a great time, right.

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Speaker 1: I know, it's very shocking here about World War one

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Speaker 1: being bad for somebody, but it's not great for his business.

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Speaker 1: Interesting m hm. So we finally found one bad thing

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Speaker 1: to say about World War One, which you know has

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Speaker 1: been a very probe, the First World War podcast. So

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Speaker 1: this is this is hard for me. Um, So yeah,

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Speaker 1: his his, you know, disposable income people have less money

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Speaker 1: to spend on magazines, right, um. And a lot of

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Speaker 1: the young men who are going to be most interested

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Speaker 1: in consuming his content are getting shot with machine guns

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Speaker 1: repeatedly on the Western front um. But Bernard weathered the storm,

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Speaker 1: and in nineteen nineteen, on the advice of his wife Mary,

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Speaker 1: he launched a magazine called True Story. Now this is

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Speaker 1: yet and again Bernard inventing something that would prove to

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Speaker 1: be one of the most influential cultural decisions in history. Like,

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Speaker 1: it is hard to overstate the influence of this magazine.

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Speaker 1: And in order to help me adequately explain why this

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Speaker 1: is important, I am going to read a quote from

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Speaker 1: American Heritage magazine. True Story was the originator and exemplar

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Speaker 1: of the Confession magazine under the credo truth is Stranger

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Speaker 1: than Fiction. The cover of the first issue featured such

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Speaker 1: titles as A Wife Who Awoke in Time and My

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Speaker 1: Battle with John Barley corn an ex convicts climbed to millions,

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Speaker 1: and how I learned to hate my parents. Basically, the

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Speaker 1: true story formula consisted of first person accounts written in

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Speaker 1: an untutored but clear style of sin and redemption. The sin,

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Speaker 1: usually carnal, was described in some detail, but the actual

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Speaker 1: consummation nearly always seemed to take place between paragraphs, and

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Speaker 1: was invariably dressed up as a moral lesson. McFadden manipulated

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Speaker 1: the formula masterfully. He knew the illusion of authenticity was essential,

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Speaker 1: so instead of hiring what he called art artists to

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Speaker 1: illustrate the stories, he used staged photographs featuring such models

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Speaker 1: as that an unknown Frederick marsh, Jean Arthur, and Norma Shower.

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Speaker 1: And he made every contributor signed an affid David stating

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Speaker 1: that his or her story was indeed true. In nine seven, however,

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Speaker 1: after a piece title did the Revealing Kiss, used the

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Speaker 1: names of eight actual residents of Scranton, Pennsylvania, who sued

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Speaker 1: McFadden for half a million dollars, he found himself somewhat

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Speaker 1: sheepishly contending that maybe every story wasn't all that true.

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Speaker 1: McFadden turned out to be a cracker jack businessman. His

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Speaker 1: initial inspiration was to charge twenty cents for the magazine,

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Speaker 1: a dime more than the going rate. The first issue

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Speaker 1: sold out. I think I feel confident saying the majority

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Speaker 1: of digital content today is in some way descended from

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Speaker 1: True Story magazine. This is like half of the Internet

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Speaker 1: at least, right, Um, this is half of television. This

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Speaker 1: is reality TV. This is Jerry Springer and Dear Abbey.

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Speaker 1: This is UM which is I mean Dear Abby's like

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Speaker 1: a magazine. This is like everything. This like true confessionals

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Speaker 1: about like scandalous things that happen in real life. That's

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Speaker 1: like most of culture. He and He's he's invinced this.

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Speaker 1: He's the first person to figure out there is a

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Speaker 1: a hunger for this that will never be sated, and

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Speaker 1: I can I can publish this forever. Um. He This

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Speaker 1: makes millions of this dollar like instantly, um. And within

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Speaker 1: the year he's already spinning this magazine off into other

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Speaker 1: magazines that are just like more focused. He creates True Romance,

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Speaker 1: True Experiences, True ghost Stories, True Detective, and dream World.

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Speaker 1: So here's how it worked. When Bernard had a major

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Speaker 1: hit with a type of story. So he publishes a

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Speaker 1: couple of different romantic true stories in an issue of

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Speaker 1: true story, and that issue sells really well. He spins

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Speaker 1: off an entire magazine devoted to like true romantic stories.

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Speaker 1: It's basically the Playboy Confessionals or whatever, the Hustler, whatever

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Speaker 1: one it was. American Heritage goes into more detail here.

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Speaker 1: Quote and this is about how he like runs his

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Speaker 1: publishing empire. A flag flu on the McFadden building for

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Speaker 1: each McFadden publication, and employees would go up to the

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Speaker 1: roof first thing each morning to see if they still

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Speaker 1: had a job. Among the short lived flags were ones

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Speaker 1: that bore the legend Beautiful Womanhood Who's Undoing was an

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Speaker 1: ill conceived, scathing attack on spinsters and brain power, whose

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Speaker 1: title apparently suggested to readers that they were somehow lacking

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Speaker 1: in that department. So he's like a b testing So

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Speaker 1: he puts up a flag for every different magazine he launches,

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Speaker 1: and if it doesn't sell well, he takes it out.

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Speaker 1: That's how you know you've lost your job that like,

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Speaker 1: this magazine has been canceled. Like but he's he's doing

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Speaker 1: like again what every publisher does today. He like he

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Speaker 1: is effectively running a massive internet publication. He's doing BuzzFeed

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Speaker 1: in like nineteen twenty, Like, that's like, what this is effectively? Um,

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Speaker 1: he's just launching different verticals. He's He's like, I don't know.

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Speaker 1: I worked for years in an industry that was largely

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Speaker 1: defined by Bernard McFadden without ever knowing his name. Um,

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Speaker 1: and it sounds like, yeah, this is all like very

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Speaker 1: click baity stuff. Yea, who by this sounds Bernard McFadden

401
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Speaker 1: would have made all of the money in the world

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00:24:01,080 --> 00:24:05,000
Speaker 1: off of the internet. Yeah. Um, he would be eating

403
00:24:05,040 --> 00:24:08,560
Speaker 1: he would be on Joe Rogan's podcast twice a fucking week, like,

404
00:24:10,320 --> 00:24:12,440
Speaker 1: or he would have just eaten Joe Rogan to gain

405
00:24:12,520 --> 00:24:16,560
Speaker 1: his powers. Um. So my projection of him just being

406
00:24:16,600 --> 00:24:19,639
Speaker 1: like an Abercrombie model Jim bro I thought it was

407
00:24:19,680 --> 00:24:24,040
Speaker 1: not right. He wow, No, he's actually he's like business man.

408
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Speaker 1: He's closer to the Gawker guys, except for I think

409
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Speaker 1: he probably would have been friends with Whole Cogan rather

410
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Speaker 1: than getting into a legal fight with him. Yeah. Now,

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Speaker 1: Bernard's personal life was seemingly more stable at this point,

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Speaker 1: but his obsessive need to test his theories, paired with

413
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Speaker 1: his reckless belief in his own ideas, led to tragedy

414
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Speaker 1: in his personal life. This is the baby killing. Yeah,

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Speaker 1: I see that excitement just lighting up your face, Caitlin.

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Speaker 1: We all love a good that. I am ecstatic. In

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Speaker 1: the spring of nineteen, Mary got pregnant with he had

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Speaker 1: another child. Now, Bernard had written articles earlier about several

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Speaker 1: theories he had on sex determination, right, how to make

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Speaker 1: determine the sex of your child, And this is like

421
00:25:10,640 --> 00:25:13,560
Speaker 1: historically right, this is a constant thing. People have these theories.

422
00:25:13,640 --> 00:25:15,040
Speaker 1: But like, if you do this, if you make her

423
00:25:15,720 --> 00:25:17,560
Speaker 1: lay this way or eat this kind of food, and

424
00:25:17,600 --> 00:25:20,119
Speaker 1: you know she'll have a boy or a daughter. Like,

425
00:25:20,600 --> 00:25:22,640
Speaker 1: this is a whole He's not the first person who

426
00:25:22,680 --> 00:25:24,680
Speaker 1: tries to do this. You know, this goes back as

427
00:25:24,720 --> 00:25:28,360
Speaker 1: long as there have been the idea of patrilineal um

428
00:25:28,480 --> 00:25:33,920
Speaker 1: um whatever, like passing on a property and ship um.

429
00:25:34,119 --> 00:25:36,600
Speaker 1: One of his ideas was that boys were more often

430
00:25:36,640 --> 00:25:39,480
Speaker 1: born to mothers who were starving. So during all of

431
00:25:39,480 --> 00:25:43,000
Speaker 1: her previous pregnancies, he'd starved his wife, but she kept

432
00:25:43,040 --> 00:25:53,240
Speaker 1: having girls. She was, Yeah, isn't that a bummer? I'm nope,

433
00:25:53,320 --> 00:25:55,080
Speaker 1: I wasn't even I'm not going to make the JOKEO.

434
00:25:55,240 --> 00:25:58,840
Speaker 1: So he comes to the conclusion that all of the

435
00:25:58,920 --> 00:26:01,880
Speaker 1: starving he'd done previous slee was cumulative, and he'd probably

436
00:26:01,920 --> 00:26:04,439
Speaker 1: primed her to have a boy at this point. So

437
00:26:04,520 --> 00:26:06,200
Speaker 1: now he made her eat a bunch of roast beef

438
00:26:06,280 --> 00:26:08,520
Speaker 1: during this pregnancy. So that's at least like better than

439
00:26:08,560 --> 00:26:12,440
Speaker 1: starving her. Right, force feeding your pregnant wife roast beef

440
00:26:12,440 --> 00:26:14,879
Speaker 1: instead of making your starve. That's an improvement. He's grown,

441
00:26:15,640 --> 00:26:21,040
Speaker 1: he has, he has not at all. In late December,

442
00:26:21,119 --> 00:26:24,160
Speaker 1: with the baby near do Bernar was so happy, uh,

443
00:26:24,200 --> 00:26:26,119
Speaker 1: and with both the fact that he's about to have

444
00:26:26,200 --> 00:26:28,240
Speaker 1: another kid and with a success of true story that

445
00:26:28,320 --> 00:26:31,720
Speaker 1: he held a company holiday party, allowing his employees to

446
00:26:31,760 --> 00:26:34,520
Speaker 1: smoke and drink to their hearts content even during prohibition.

447
00:26:34,760 --> 00:26:36,800
Speaker 1: He was I'll say this, he doesn't drink. He thinks

448
00:26:36,960 --> 00:26:39,560
Speaker 1: no one should. But he's also like a libertarian, so

449
00:26:39,600 --> 00:26:41,840
Speaker 1: he's he hates prohibition. He doesn't think the government should

450
00:26:41,880 --> 00:26:44,560
Speaker 1: be telling people what to do, which I can respect

451
00:26:44,600 --> 00:26:46,879
Speaker 1: that as like, anyway, we're about to talk about how

452
00:26:46,960 --> 00:26:49,120
Speaker 1: maybe he killed his baby, so whatever. When he came

453
00:26:49,160 --> 00:26:52,159
Speaker 1: home from the party, he found his wife in labor,

454
00:26:52,240 --> 00:26:55,400
Speaker 1: and since he couldn't reach a midwife, and again there

455
00:26:55,400 --> 00:26:58,000
Speaker 1: are phones, not a lot of people are phone connected

456
00:26:58,000 --> 00:27:00,960
Speaker 1: at this point, like it. He he was a millionaire,

457
00:27:01,000 --> 00:27:04,680
Speaker 1: you'd imagine, you'd imagine he could have set this up right. Um,

458
00:27:04,920 --> 00:27:06,600
Speaker 1: But he can't get a midwife on the horn, and

459
00:27:06,600 --> 00:27:08,919
Speaker 1: obviously he's not going to call a fucking doctor. So

460
00:27:08,960 --> 00:27:12,359
Speaker 1: he delivers the child himself. His wife gives birth to

461
00:27:12,359 --> 00:27:15,720
Speaker 1: a boy named Byron, which Bernar confusingly claimed meant that

462
00:27:15,760 --> 00:27:19,080
Speaker 1: his theory about starving pregnant women was correct because he'd

463
00:27:19,119 --> 00:27:21,000
Speaker 1: starved her so much before. You though, he hadn't starved

464
00:27:21,040 --> 00:27:26,080
Speaker 1: her for this baby. Right, he's not really scientific, I

465
00:27:26,440 --> 00:27:32,280
Speaker 1: would say, maybe that's questionable logic. So he forced an

466
00:27:32,320 --> 00:27:35,920
Speaker 1: immediate announcement of the boy's birth into Physical Culture magazine.

467
00:27:35,960 --> 00:27:38,399
Speaker 1: And he only grudgingly allowed a doctor to enter his

468
00:27:38,480 --> 00:27:40,840
Speaker 1: home and put fifteen stitches in his wife after she

469
00:27:40,920 --> 00:27:44,400
Speaker 1: repeatedly begged him. So for hours, she's bleeding in an agony,

470
00:27:44,680 --> 00:27:47,160
Speaker 1: and it's like, please, let me have a fucking doctor.

471
00:27:47,200 --> 00:27:52,280
Speaker 1: I'm ripped open. Let me like please. And finally, because

472
00:27:52,280 --> 00:27:54,000
Speaker 1: he I mean, for one thing, he doesn't want anyone

473
00:27:54,000 --> 00:27:56,520
Speaker 1: to know that he'd have a doctor for anything. Right,

474
00:27:56,560 --> 00:27:59,000
Speaker 1: you shouldn't get you shouldn't get torn open you should

475
00:27:59,160 --> 00:28:01,320
Speaker 1: if you're doing enough sical culture, if you're doing enough

476
00:28:01,680 --> 00:28:04,560
Speaker 1: dumbbell squats or whatever, you shouldn't. You shouldn't rip open,

477
00:28:04,720 --> 00:28:08,560
Speaker 1: you know, when you're pregnant. Um that's what he's saying, obviously.

478
00:28:09,040 --> 00:28:13,600
Speaker 1: Um uh so. Yeah, he eventually does like yield to

479
00:28:13,680 --> 00:28:16,800
Speaker 1: his screaming wife, like screaming not a isn't like hectoring

480
00:28:16,840 --> 00:28:19,280
Speaker 1: if it isn't like dying of blood loss, and allows

481
00:28:19,280 --> 00:28:21,520
Speaker 1: a doctor to come in and put fifteen stitches in her.

482
00:28:21,720 --> 00:28:26,359
Speaker 1: He refuses, though, to allow her any anesthetic or pain killer. Yeah,

483
00:28:26,400 --> 00:28:28,560
Speaker 1: I know, right, kind of sucks, right, what a piece

484
00:28:28,560 --> 00:28:34,320
Speaker 1: of shit? Ho? Look this this is a sympathetic start

485
00:28:34,359 --> 00:28:36,800
Speaker 1: to the Berner McFadden story. We are past the point

486
00:28:36,800 --> 00:28:41,960
Speaker 1: of sympathy now. Um so for almost a year things

487
00:28:42,000 --> 00:28:45,720
Speaker 1: are okay though, Um, and he's like he puts this kid,

488
00:28:45,960 --> 00:28:48,000
Speaker 1: this son of his. He's so proud to have a son.

489
00:28:48,160 --> 00:28:50,840
Speaker 1: Every week there's an article about how strong and like

490
00:28:50,880 --> 00:28:52,960
Speaker 1: good and like, look, he's growing up so much stronger

491
00:28:52,960 --> 00:28:54,440
Speaker 1: than other boys, and like, I'm doing this and I'm

492
00:28:54,440 --> 00:28:56,120
Speaker 1: doing this. He's gonna be the healthiest boy. And he's

493
00:28:56,160 --> 00:28:58,080
Speaker 1: gonna be the healthiest man who ever lived. And like

494
00:28:58,600 --> 00:29:01,160
Speaker 1: this is like a huge active that he almost pivots

495
00:29:01,200 --> 00:29:04,840
Speaker 1: the magazine to focus on his son's development. So a

496
00:29:04,920 --> 00:29:07,560
Speaker 1: year later, the December of the next year, after his

497
00:29:07,640 --> 00:29:11,360
Speaker 1: kids born, when Byron is about one year old, tragedy

498
00:29:11,400 --> 00:29:14,400
Speaker 1: strikes and I'm gonna quote from the biography Mr. America. Here,

499
00:29:15,720 --> 00:29:18,320
Speaker 1: eleven month old Byron, known within the family as Billy,

500
00:29:18,440 --> 00:29:21,600
Speaker 1: was seated on his mother's lap. Suddenly Billy tensed up,

501
00:29:21,840 --> 00:29:24,200
Speaker 1: threw his head back, and began to contort his body

502
00:29:24,240 --> 00:29:27,240
Speaker 1: as if overcome by a seizure. Bernard demanded that the

503
00:29:27,280 --> 00:29:30,000
Speaker 1: infant be stripped and dunked in a steaming hot bath.

504
00:29:30,440 --> 00:29:32,880
Speaker 1: Mary recalled that the water's temperature was so hot that

505
00:29:32,920 --> 00:29:36,200
Speaker 1: she couldn't keep her hand submerged. Though it is impossible

506
00:29:36,200 --> 00:29:38,920
Speaker 1: to know the cause of Billy's fit, many common childhood

507
00:29:38,920 --> 00:29:40,960
Speaker 1: seizures are now known to be brought on by fever,

508
00:29:41,240 --> 00:29:43,920
Speaker 1: so a hot bath as treatment was probably ill advised

509
00:29:43,920 --> 00:29:47,760
Speaker 1: at best. The baby's spasms continued, Mary snatched him out

510
00:29:47,760 --> 00:29:50,640
Speaker 1: of the water and screamed, burn for the love of Christ,

511
00:29:50,760 --> 00:29:56,880
Speaker 1: call a doctor. Billy died in her arms. Yeah, and again,

512
00:29:57,760 --> 00:30:01,920
Speaker 1: this is the nineteen twenties, right, So a baby having

513
00:30:01,960 --> 00:30:04,560
Speaker 1: a seizure. It is entirely possible by the time that

514
00:30:04,600 --> 00:30:07,960
Speaker 1: baby started seizing, it was already essentially dead because medical

515
00:30:08,000 --> 00:30:11,360
Speaker 1: science maybe not great. But also a lot of babies

516
00:30:11,400 --> 00:30:13,920
Speaker 1: had different kinds of seizure disorders and have or have

517
00:30:14,000 --> 00:30:18,320
Speaker 1: seizures because of a fever and get better. There was medicine,

518
00:30:18,480 --> 00:30:20,479
Speaker 1: especially that a rich person could have gotten Like if

519
00:30:20,480 --> 00:30:22,920
Speaker 1: he had taken his child to the best medical care available,

520
00:30:23,360 --> 00:30:26,320
Speaker 1: there's a good chance they baby would have survived. It's

521
00:30:26,320 --> 00:30:30,000
Speaker 1: absolutely guaranteed that dunking a seizuring baby and almost boiling

522
00:30:30,000 --> 00:30:33,520
Speaker 1: hot water is not going to help. So I think

523
00:30:33,560 --> 00:30:36,160
Speaker 1: we can safely say that the you know, he may

524
00:30:36,200 --> 00:30:39,000
Speaker 1: be killed a baby, he may be killed his baby.

525
00:30:39,240 --> 00:30:45,520
Speaker 1: He definitely probably definitely killed his baby. He we can't

526
00:30:45,520 --> 00:30:47,840
Speaker 1: say for certain that he killed his baby. We can

527
00:30:47,920 --> 00:30:50,000
Speaker 1: say for certain that he made that eleven months of

528
00:30:50,280 --> 00:30:53,840
Speaker 1: child's last moments be of horrible confusion and pain submerged

529
00:30:53,880 --> 00:30:59,040
Speaker 1: in near boiling water. Yeah, yes, which is I would

530
00:30:59,040 --> 00:31:01,400
Speaker 1: say bad parents. I'm not an X, I don't have

531
00:31:01,440 --> 00:31:03,520
Speaker 1: a kid. I try not to, like talk about what

532
00:31:03,560 --> 00:31:05,719
Speaker 1: you should do with your kids, but I feel like,

533
00:31:05,840 --> 00:31:08,200
Speaker 1: and again, excuse me, parents in the audience through going

534
00:31:08,240 --> 00:31:10,400
Speaker 1: out on a limb here, it's bad to dunk your

535
00:31:10,720 --> 00:31:14,080
Speaker 1: baby in steaming water while they're having a seizure. Sure,

536
00:31:14,160 --> 00:31:16,719
Speaker 1: I think most people would agree with that. Yeah, I know,

537
00:31:16,880 --> 00:31:20,400
Speaker 1: I know I'm going I'm doing getting into Joe Rogan territory.

538
00:31:20,440 --> 00:31:22,560
Speaker 1: You know, given health advice I'm not qualified to give,

539
00:31:22,680 --> 00:31:27,080
Speaker 1: but that that's my opinion. Don't don't force your baby

540
00:31:27,120 --> 00:31:30,240
Speaker 1: into steaming water while it's having a seizure. Maybe not

541
00:31:30,320 --> 00:31:35,080
Speaker 1: a good idea. You know who else forces babies in

542
00:31:35,120 --> 00:31:39,080
Speaker 1: this Wait? Who doesn't? You know who doesn't ever do

543
00:31:39,200 --> 00:31:49,360
Speaker 1: the thing that I just talked about? All right, I

544
00:31:49,400 --> 00:31:52,480
Speaker 1: don't know the products and services that support this podcast?

545
00:31:52,520 --> 00:31:59,640
Speaker 1: Maybe maybe maybe maybe maybe maybe? So they what did

546
00:31:59,680 --> 00:32:02,640
Speaker 1: you heard me? I think I think what I what

547
00:32:02,720 --> 00:32:07,480
Speaker 1: I said was heard. Well, we'll be back after these

548
00:32:07,480 --> 00:32:17,760
Speaker 1: messages from our sponsors, and we're back. So if he's

549
00:32:17,840 --> 00:32:21,640
Speaker 1: very proud of me, everything's fine. So, Bernard McFadden, if

550
00:32:21,680 --> 00:32:23,640
Speaker 1: you know Bernard at this point, Caitlin and I think

551
00:32:23,640 --> 00:32:25,800
Speaker 1: we know Bernard at this point, I feel like he's

552
00:32:25,840 --> 00:32:29,400
Speaker 1: a close personal friend. He's got he's got his ideas

553
00:32:29,440 --> 00:32:32,040
Speaker 1: about things, right, He's got ideas about everything. He had

554
00:32:32,080 --> 00:32:34,360
Speaker 1: ideas about how to deal with the kid's health issues,

555
00:32:34,600 --> 00:32:36,720
Speaker 1: and he has ideas about how to deal with grieving.

556
00:32:37,600 --> 00:32:39,960
Speaker 1: Do you know what? Do you know what? I would

557
00:32:40,000 --> 00:32:43,840
Speaker 1: guess you he would he would think that, um, the

558
00:32:43,840 --> 00:32:46,200
Speaker 1: best way to deal with grieving is to starve yourself

559
00:32:47,120 --> 00:32:49,840
Speaker 1: kind of. He definitely doesn't want people to eat much.

560
00:32:49,880 --> 00:32:51,880
Speaker 1: But no, it's walking for hours at a time in

561
00:32:51,920 --> 00:32:58,320
Speaker 1: the freezing snow. He's a whole family, yeah, his whole family. Um,

562
00:32:58,400 --> 00:33:00,440
Speaker 1: so he just has them walk for hours and hours

563
00:33:00,440 --> 00:33:05,080
Speaker 1: and hours and hours and hours. Um and yeah. Now again,

564
00:33:05,160 --> 00:33:07,040
Speaker 1: he had spent the better part of a year writing

565
00:33:07,120 --> 00:33:09,280
Speaker 1: articles about how healthy his son was and how this

566
00:33:09,360 --> 00:33:11,400
Speaker 1: is all due to his different nutrition theory. So the

567
00:33:11,400 --> 00:33:14,440
Speaker 1: fact that his son had died, that's bad for business,

568
00:33:14,560 --> 00:33:18,360
Speaker 1: you know, Yeah, that's not going to go good for you. Well, yeah,

569
00:33:18,560 --> 00:33:22,800
Speaker 1: that's not going to go good for you. So, uh, Jesus,

570
00:33:22,840 --> 00:33:27,320
Speaker 1: this is such a bleak story. So he doesn't publish anything,

571
00:33:27,360 --> 00:33:29,440
Speaker 1: and in fact, he just like stops working. And you know,

572
00:33:29,520 --> 00:33:33,000
Speaker 1: Bernard at this point, like that's not something he does.

573
00:33:33,080 --> 00:33:35,720
Speaker 1: So he stops putting in articles, he stops doing anything,

574
00:33:35,760 --> 00:33:38,560
Speaker 1: Like his editors are just running the magazines for a while,

575
00:33:38,960 --> 00:33:41,800
Speaker 1: and he forces his wife to walk two miles to

576
00:33:41,880 --> 00:33:44,560
Speaker 1: Manhattan with him, carrying their luggage all the way in

577
00:33:44,600 --> 00:33:48,440
Speaker 1: the snow. That's how he that's how not it's one thing.

578
00:33:48,440 --> 00:33:50,560
Speaker 1: If that's how you deal with grieving, that's actually I can.

579
00:33:50,680 --> 00:33:53,760
Speaker 1: I could honestly see, like I the last time I

580
00:33:53,840 --> 00:33:56,120
Speaker 1: was heavily grieving, I would run like eighty miles a week.

581
00:33:56,200 --> 00:33:59,960
Speaker 1: Like I get that idea, forcing your wife to walk

582
00:34:00,040 --> 00:34:02,320
Speaker 1: two hundred miles in the snow, so that because she

583
00:34:02,440 --> 00:34:05,320
Speaker 1: has to grieve the same way. That's the up and

584
00:34:05,400 --> 00:34:09,239
Speaker 1: the fact that he probably killed his baby. Um. Yeah,

585
00:34:09,320 --> 00:34:12,400
Speaker 1: So when he in the middle of this two d

586
00:34:12,600 --> 00:34:15,680
Speaker 1: mile walk, they get to Greenwich, Connecticut, and he convinces

587
00:34:15,760 --> 00:34:17,960
Speaker 1: his wife to try again for a son. So he's like,

588
00:34:18,120 --> 00:34:21,279
Speaker 1: as she's grieving and exhausted, as like, I gotta make

589
00:34:21,280 --> 00:34:25,480
Speaker 1: another put another boy into you. Um. So eventually they

590
00:34:25,480 --> 00:34:27,960
Speaker 1: get back to the office and he writes an editorial

591
00:34:28,000 --> 00:34:30,760
Speaker 1: about his son's death. You're gonna guess who he blames

592
00:34:30,760 --> 00:34:35,680
Speaker 1: for it. I would guess his his his wife. Oh, Caitlin,

593
00:34:35,920 --> 00:34:38,480
Speaker 1: It's like, you have a lot of experience with toxic men.

594
00:34:42,640 --> 00:34:46,480
Speaker 1: Here's what he wrote. Billy was often over fed. I

595
00:34:46,600 --> 00:34:51,160
Speaker 1: protested on numerous occasions, but my protest was not vigorous enough. Anyway,

596
00:34:51,280 --> 00:34:53,279
Speaker 1: I believe the boy was so strong that he would

597
00:34:53,280 --> 00:34:56,759
Speaker 1: overcome mistakes of that nature. And it is so hard

598
00:34:56,800 --> 00:34:59,840
Speaker 1: to combat the tendencies of mother love. I also some

599
00:35:00,040 --> 00:35:05,360
Speaker 1: what blame myself for neglecting his exercises. So he blames

600
00:35:05,400 --> 00:35:08,000
Speaker 1: his wife for feeding their baby too much. He didn't

601
00:35:08,000 --> 00:35:12,200
Speaker 1: starve that baby enough. Gosh. And also he's making his

602
00:35:12,280 --> 00:35:18,480
Speaker 1: baby do exercises. Yeah, he makes everything do exercises. Get

603
00:35:18,560 --> 00:35:21,680
Speaker 1: a baby at that age eleven months, I mean, I'm

604
00:35:21,719 --> 00:35:25,239
Speaker 1: I don't know. Probably, I mean to the extent that

605
00:35:25,360 --> 00:35:28,920
Speaker 1: like crawling is an exercise. Yeah, it's good for them

606
00:35:29,000 --> 00:35:31,480
Speaker 1: to exercise, like in terms of like it's good for

607
00:35:31,560 --> 00:35:35,200
Speaker 1: babies to like move and learn how to use their

608
00:35:35,239 --> 00:35:40,319
Speaker 1: body slowly. But like, I don't know their babies. They're

609
00:35:40,320 --> 00:35:44,399
Speaker 1: not They don't for the most part. Yes, the motor

610
00:35:44,480 --> 00:35:49,200
Speaker 1: skills aren't great. Their organs, I feel like, are still

611
00:35:49,320 --> 00:35:54,560
Speaker 1: kind of developed. Yeah, you know, Yeah, I feel like exercise.

612
00:35:54,680 --> 00:35:57,279
Speaker 1: I feel like if you're trying to make a baby exercise,

613
00:35:57,320 --> 00:35:59,320
Speaker 1: the odds are good that you will wind up hurting

614
00:35:59,320 --> 00:36:06,240
Speaker 1: the baby. Definitely. Yeah, because they're babies. Because their babies.

615
00:36:07,360 --> 00:36:11,240
Speaker 1: They're mostly just supposed to like roll around and whoop

616
00:36:11,880 --> 00:36:17,160
Speaker 1: in in poop and occasionally crawl babies and be babies.

617
00:36:17,200 --> 00:36:20,719
Speaker 1: They're not supposed to work, hit the gym, get out

618
00:36:20,760 --> 00:36:23,960
Speaker 1: of that bench. But it does make you feel you're

619
00:36:24,040 --> 00:36:27,600
Speaker 1: dead living. You can barely dead lift? What the fund

620
00:36:27,719 --> 00:36:31,440
Speaker 1: is wrong with you? Baby? Baby? Keep your back straight?

621
00:36:34,200 --> 00:36:41,600
Speaker 1: Babies soft. Look at how shitty this baby's pull ups are.

622
00:36:42,120 --> 00:36:45,040
Speaker 1: He's barely getting halfway to the bar. I mean, like,

623
00:36:45,120 --> 00:36:48,080
Speaker 1: how embarrass saying that, Like a baby would be better

624
00:36:48,120 --> 00:36:52,920
Speaker 1: at pull ups though, than say me, Yeah, Well, they

625
00:36:52,960 --> 00:36:55,200
Speaker 1: don't have a lot of like body, so that would

626
00:36:55,239 --> 00:36:57,840
Speaker 1: make it easier. But also their arms they're not really

627
00:36:58,320 --> 00:37:01,640
Speaker 1: muscles yet, they're just kind of noodles, so that would

628
00:37:01,640 --> 00:37:05,000
Speaker 1: make it harder. I don't know, I'll start a gym

629
00:37:05,040 --> 00:37:08,680
Speaker 1: for babies. We'll see if it's a good idea. Yeah.

630
00:37:09,000 --> 00:37:11,880
Speaker 1: So within a decade, by the late nineteen twenties, Bernard

631
00:37:11,920 --> 00:37:14,920
Speaker 1: had amassed a fortune of more than thirty million dollars,

632
00:37:15,040 --> 00:37:17,839
Speaker 1: which today would be like four million dollars. So he

633
00:37:17,920 --> 00:37:21,640
Speaker 1: makes a shipload of money. Um. He was at the

634
00:37:21,760 --> 00:37:25,000
Speaker 1: absolute height of his success, but after time this two

635
00:37:25,040 --> 00:37:29,040
Speaker 1: grew frustrating. Bernar was the peak of publishing influence. He

636
00:37:29,040 --> 00:37:31,680
Speaker 1: had more readers on a monthly basis than anyone else

637
00:37:31,719 --> 00:37:35,160
Speaker 1: in the United States, including William Randolph Hurst. But being

638
00:37:35,200 --> 00:37:37,799
Speaker 1: on top also means you've kind of reached the limit, right,

639
00:37:37,840 --> 00:37:40,600
Speaker 1: There's really nowhere for him to grow. He's the biggest publisher.

640
00:37:41,840 --> 00:37:43,319
Speaker 1: So the only thing you could think of to do

641
00:37:43,400 --> 00:37:47,279
Speaker 1: to expand his audience and become even more influential was

642
00:37:47,360 --> 00:37:51,560
Speaker 1: become the president of the United States. What I did

643
00:37:51,600 --> 00:37:55,759
Speaker 1: not see he's going to try to run for president.

644
00:37:57,400 --> 00:38:00,120
Speaker 1: We talked about this in the John McAfee episodes with

645
00:38:00,200 --> 00:38:03,759
Speaker 1: the Great Lacy Moseley. But like you know, when you

646
00:38:03,840 --> 00:38:05,879
Speaker 1: are a certain kind of white man who has had

647
00:38:06,680 --> 00:38:08,840
Speaker 1: one of those careers where no one ever says no,

648
00:38:09,040 --> 00:38:12,480
Speaker 1: and you just keep doing ridiculous things and being successful

649
00:38:12,520 --> 00:38:15,000
Speaker 1: at them, you will eventually try to become the president.

650
00:38:16,320 --> 00:38:20,680
Speaker 1: I mean, I look at what happened recently. Yeah, I mean,

651
00:38:20,840 --> 00:38:24,840
Speaker 1: look at what's going to happen when I run on

652
00:38:24,880 --> 00:38:28,040
Speaker 1: a platform of making America like the unnamed island nation

653
00:38:28,080 --> 00:38:32,799
Speaker 1: that I rule with an iron fist. It's gonna be great. Caitlin. Yeah,

654
00:38:32,880 --> 00:38:38,520
Speaker 1: I can't wait, neither can America. So um, he decides

655
00:38:38,560 --> 00:38:41,320
Speaker 1: he's going to become the president now. His wife later

656
00:38:41,360 --> 00:38:44,160
Speaker 1: claimed that he started to dream of this career in

657
00:38:44,280 --> 00:38:47,200
Speaker 1: nineteen fourteen, when, at the eve of World War One,

658
00:38:47,440 --> 00:38:49,560
Speaker 1: he suggested that wrestling would be a good way to

659
00:38:49,600 --> 00:38:53,120
Speaker 1: solve political conflicts, which I actually think would be incredible.

660
00:38:53,280 --> 00:38:57,440
Speaker 1: I'm in agreements with Bernard about this. He says, quote

661
00:38:57,680 --> 00:39:00,800
Speaker 1: political contests that derive their support through a vocating physical

662
00:39:00,840 --> 00:39:03,320
Speaker 1: culture reforms will I believe become a reality in the

663
00:39:03,440 --> 00:39:05,880
Speaker 1: not far distant future. And he's wrong about this, but

664
00:39:05,960 --> 00:39:07,360
Speaker 1: my god, it would have been so good if like

665
00:39:07,440 --> 00:39:12,560
Speaker 1: Kaiser Wilhelm and fucking uh Czar Nicholas and whatever the

666
00:39:12,560 --> 00:39:15,279
Speaker 1: French president's name and the fucking King of England had

667
00:39:15,320 --> 00:39:17,439
Speaker 1: all had to like fist fight. That would have been

668
00:39:17,560 --> 00:39:21,560
Speaker 1: so much better. If every war, if George Bush in

669
00:39:21,719 --> 00:39:26,040
Speaker 1: like Saddam Hussein, had had a cage match, I feel

670
00:39:26,080 --> 00:39:29,399
Speaker 1: confident saying we would think fondly on the Iraq War. Yeah,

671
00:39:29,400 --> 00:39:31,640
Speaker 1: it was that time George Bush got stabbed in the

672
00:39:31,680 --> 00:39:34,279
Speaker 1: eye by Saddam. Who's saying that was funny as hell?

673
00:39:35,960 --> 00:39:38,120
Speaker 1: Can you believe he thought Saddam wouldn't pull a knife

674
00:39:38,120 --> 00:39:44,880
Speaker 1: in a fist fight. What an idiot? Barack Barack Hussain,

675
00:39:45,000 --> 00:39:51,840
Speaker 1: Obama and John McCain just like street fighting, just just

676
00:39:51,840 --> 00:39:56,080
Speaker 1: just wailing on each other, well fucking uh Joe Biden

677
00:39:56,280 --> 00:40:00,279
Speaker 1: and uh what's her name, the governor of ala esca,

678
00:40:00,760 --> 00:40:05,240
Speaker 1: Uh Sarah? Yeah, like have a chain fight. My god,

679
00:40:05,560 --> 00:40:10,320
Speaker 1: it would be so much better. Sure, sure, yeah, everything

680
00:40:10,360 --> 00:40:14,480
Speaker 1: would be better. Okay, good, I see your point. I

681
00:40:14,520 --> 00:40:17,960
Speaker 1: see your point. Yeah, Um, World War two might have

682
00:40:18,000 --> 00:40:20,279
Speaker 1: gone worse because I do not think FDR would have

683
00:40:20,280 --> 00:40:22,359
Speaker 1: been able to beat Hitler in a in a in

684
00:40:22,400 --> 00:40:27,640
Speaker 1: a in a street fight. Yeah, so there's limits to this.

685
00:40:27,880 --> 00:40:30,400
Speaker 1: We would have needed to elect Bernar mac fadden president.

686
00:40:32,960 --> 00:40:35,960
Speaker 1: He could have taken on Hitler um, although he might

687
00:40:36,040 --> 00:40:39,360
Speaker 1: not have wanted to. As we'll get to, so, Bernard

688
00:40:39,360 --> 00:40:42,279
Speaker 1: decides he's going to become president um and in the

689
00:40:42,320 --> 00:40:45,400
Speaker 1: mid nineteen So if first he thinks like inevitably the

690
00:40:45,440 --> 00:40:49,440
Speaker 1: progress of physical culture, because I'm getting so popular so quickly,

691
00:40:49,719 --> 00:40:52,360
Speaker 1: by and in another ten years, everyone will agree that

692
00:40:52,360 --> 00:40:54,600
Speaker 1: the strongest man in the country should be president. And

693
00:40:54,600 --> 00:40:57,279
Speaker 1: then I'll be president because I'm the strongest man that

694
00:40:57,320 --> 00:40:59,760
Speaker 1: does not happen, and so in the mid nineteen twenties,

695
00:40:59,800 --> 00:41:02,800
Speaker 1: burn Our decides to launch a magazine dedicated to making

696
00:41:02,840 --> 00:41:06,239
Speaker 1: him into a serious intellectual and political figure. So he's

697
00:41:06,360 --> 00:41:09,240
Speaker 1: very successful this point, but he is not a serious person.

698
00:41:09,320 --> 00:41:13,239
Speaker 1: He has seen as like a silly tabloid publisher, right,

699
00:41:13,280 --> 00:41:15,560
Speaker 1: Like he's putting out kind of sleazy material, and that

700
00:41:15,680 --> 00:41:18,799
Speaker 1: is how he's viewed. He's like, there are people like

701
00:41:19,080 --> 00:41:22,680
Speaker 1: within the exercise world who take his health ideas somewhat seriously,

702
00:41:23,120 --> 00:41:26,240
Speaker 1: but he generally, like the mainstream media kind of laughs

703
00:41:26,239 --> 00:41:28,680
Speaker 1: at him and again not unlike Donald Trump, to be honest.

704
00:41:29,160 --> 00:41:33,200
Speaker 1: In nineteen he launches another magazine. This one is dedicated

705
00:41:33,239 --> 00:41:35,839
Speaker 1: to make him into a serious political figure, and it's

706
00:41:35,880 --> 00:41:39,680
Speaker 1: called The New York Graphic. Though he was attempting to,

707
00:41:40,120 --> 00:41:42,680
Speaker 1: you know, again, kind of established like a New York

708
00:41:42,719 --> 00:41:46,359
Speaker 1: Times analog that will give him respect, the New York

709
00:41:46,360 --> 00:41:50,360
Speaker 1: Graphic immediately becomes like the tackiest scandal sheet in the country.

710
00:41:50,800 --> 00:41:53,399
Speaker 1: That said, it also employs some of the biggest names

711
00:41:53,400 --> 00:41:56,440
Speaker 1: in American media history at early stages of their career.

712
00:41:56,760 --> 00:41:59,759
Speaker 1: Walter Winchell and Ed Sullivan both get their start writing

713
00:41:59,800 --> 00:42:05,720
Speaker 1: for Graphic um and Sullivan who and Sullivan like almost

714
00:42:06,040 --> 00:42:08,200
Speaker 1: helps to create. He's like a precursor Carson like. He

715
00:42:08,200 --> 00:42:11,640
Speaker 1: helps to create the idea of like the like late

716
00:42:11,719 --> 00:42:14,839
Speaker 1: night kind of variety show type thing. UM, a lot

717
00:42:14,880 --> 00:42:17,200
Speaker 1: of like the biggest musicians in the rock and roll

718
00:42:17,320 --> 00:42:20,120
Speaker 1: eric get their start on the Ed Sullivan Show. Um.

719
00:42:20,280 --> 00:42:25,280
Speaker 1: Most of the titles of of graphic articles were lurid

720
00:42:25,440 --> 00:42:28,359
Speaker 1: to say the least one was two women in fight,

721
00:42:28,480 --> 00:42:31,719
Speaker 1: one stripped other eats bad check. UM. I have I

722
00:42:31,800 --> 00:42:33,920
Speaker 1: kind of love that one. I don't really know what

723
00:42:34,000 --> 00:42:37,279
Speaker 1: to expect from that article, but it sounds fascinating. My

724
00:42:37,320 --> 00:42:39,239
Speaker 1: favorite thing about the graphic is that it's yet another

725
00:42:39,280 --> 00:42:43,040
Speaker 1: example of Bernard inventing something that would later become hugely influential.

726
00:42:43,520 --> 00:42:48,000
Speaker 1: The Bernard creates photoshop kind of Um. He invents for

727
00:42:48,080 --> 00:42:52,480
Speaker 1: his magazine a graphic design technique called composo graphs. These

728
00:42:52,520 --> 00:42:55,800
Speaker 1: are staged composite photos. Well where he'll have celebrities. You

729
00:42:55,840 --> 00:43:00,000
Speaker 1: know how he's had celebrities, He's had people posing for photo.

730
00:43:00,000 --> 00:43:02,560
Speaker 1: Those and articles about like true crime, which you can

731
00:43:02,600 --> 00:43:05,360
Speaker 1: see is kind of a precursor to like reenactments and

732
00:43:05,400 --> 00:43:09,040
Speaker 1: like unsolved mysteries and stuff. Well, so a big part

733
00:43:09,040 --> 00:43:12,000
Speaker 1: of the neuographic is like stories about celebrities getting in

734
00:43:12,080 --> 00:43:14,760
Speaker 1: like legal trouble or having divorces or all this stuff.

735
00:43:15,080 --> 00:43:17,080
Speaker 1: And in order to illustrate these, because he can't get

736
00:43:17,080 --> 00:43:20,000
Speaker 1: photos of the celebrities, he hires models and he has

737
00:43:20,040 --> 00:43:23,040
Speaker 1: them pose as whatever the celebrities were doing, and then

738
00:43:23,080 --> 00:43:26,279
Speaker 1: he basically has a picture of the face of that

739
00:43:26,360 --> 00:43:30,839
Speaker 1: celebrity superimposed over the head of the model. Okay, yeah,

740
00:43:30,920 --> 00:43:35,360
Speaker 1: he's like photoshopping celebrities into like like larded scenes in

741
00:43:35,440 --> 00:43:40,880
Speaker 1: order to sell newspapers. Um. Yeah, And he convinced this

742
00:43:40,920 --> 00:43:44,279
Speaker 1: new technique for the first time to cover a celebrity

743
00:43:44,280 --> 00:43:48,640
Speaker 1: divorce trial. Leonard Kip Rhinelander was a millionaire who was

744
00:43:48,680 --> 00:43:50,960
Speaker 1: suing his bride of one month over the fact that

745
00:43:51,000 --> 00:43:54,120
Speaker 1: she had hidden that she was part black. Um, this

746
00:43:54,239 --> 00:43:57,800
Speaker 1: is the twenties, you know, Um, because this was a

747
00:43:57,920 --> 00:44:00,160
Speaker 1: racist time. Her response to this was to deny the

748
00:44:00,239 --> 00:44:03,799
Speaker 1: charges in court by stripping to the waist. Obviously. Number one,

749
00:44:03,840 --> 00:44:06,080
Speaker 1: these are famous people. Number Two, a woman has stripped

750
00:44:06,120 --> 00:44:08,480
Speaker 1: in court. This is big news, right, Like, this is

751
00:44:08,520 --> 00:44:11,799
Speaker 1: a huge story. And the graphic used its first composo

752
00:44:11,840 --> 00:44:15,160
Speaker 1: graph to illustrate the moment where this famous woman strips

753
00:44:15,200 --> 00:44:19,399
Speaker 1: in court without actually having photographs of it, and circulation

754
00:44:19,480 --> 00:44:22,040
Speaker 1: leaps to a hundred thousand people like over or buy

755
00:44:22,080 --> 00:44:26,160
Speaker 1: a hundred thousand people overnight as a result of this. Now,

756
00:44:26,480 --> 00:44:29,400
Speaker 1: the graphic was influential and popular, but it was also

757
00:44:29,480 --> 00:44:33,000
Speaker 1: too trashy to get much purchase among advertisers. It was

758
00:44:33,120 --> 00:44:35,440
Speaker 1: a lot of people bought it, but it wasn't profitable

759
00:44:35,440 --> 00:44:37,160
Speaker 1: because it was expensive to make and no one would

760
00:44:37,200 --> 00:44:39,319
Speaker 1: advertise in it. And by the time it ended in

761
00:44:39,400 --> 00:44:42,320
Speaker 1: nineteen thirty two, Bernard had lost more than eleven million

762
00:44:42,400 --> 00:44:44,879
Speaker 1: dollars on the venture. And this gives you an idea

763
00:44:44,880 --> 00:44:46,760
Speaker 1: of how much money he's willing to light on fire

764
00:44:46,800 --> 00:44:49,360
Speaker 1: and the hope of establishing a political career for himself.

765
00:44:49,600 --> 00:44:51,960
Speaker 1: That is like half of the money in the world

766
00:44:52,040 --> 00:44:58,240
Speaker 1: at this point. Yeah, what an investment that miserably failed

767
00:44:58,280 --> 00:45:01,520
Speaker 1: for him. He doesn't give up though. In nine he

768
00:45:01,560 --> 00:45:05,239
Speaker 1: commissions three biographies about himself. Now, this was a new

769
00:45:05,280 --> 00:45:08,160
Speaker 1: idea at the time, a want to be presidential candidate

770
00:45:08,200 --> 00:45:10,799
Speaker 1: paying to have a biography written by a ghost writer

771
00:45:10,880 --> 00:45:14,040
Speaker 1: in order to drum up interest in his campaign. Every

772
00:45:14,040 --> 00:45:16,680
Speaker 1: single candidate does that now, right, like a hundred percent

773
00:45:16,719 --> 00:45:19,320
Speaker 1: of people who run for president have a book published

774
00:45:19,360 --> 00:45:24,040
Speaker 1: about them like that. They supposedly right, you know, bernar

775
00:45:24,280 --> 00:45:25,920
Speaker 1: In Vince this, as far as I can tell, he's

776
00:45:25,960 --> 00:45:31,920
Speaker 1: the first guy to do this. Um again, a visionary. Truly,

777
00:45:32,239 --> 00:45:36,120
Speaker 1: he is living in the twenty first century in nineteen nine.

778
00:45:37,719 --> 00:45:41,560
Speaker 1: I mean, good for him. Yeah, Unfortunately he's not living

779
00:45:41,560 --> 00:45:45,240
Speaker 1: in any of the good parts of the twentieth century. Um.

780
00:45:45,360 --> 00:45:50,400
Speaker 1: But so these books were obviously trash. One invited readers

781
00:45:50,440 --> 00:45:53,400
Speaker 1: to quote study him as he governs the whole community

782
00:45:53,400 --> 00:45:56,239
Speaker 1: of employees that is like a little city, so he

783
00:45:56,280 --> 00:45:58,480
Speaker 1: can run a magazine. So he's clearly ready to run

784
00:45:58,520 --> 00:46:02,719
Speaker 1: the country. Um, he did run that one little city.

785
00:46:02,920 --> 00:46:09,239
Speaker 1: Committed treason against physical culture, treason. So these are not

786
00:46:09,360 --> 00:46:13,200
Speaker 1: well regarded by a reviewers these books. The American Heritage

787
00:46:13,280 --> 00:46:15,200
Speaker 1: article that I've been reading from sites an H. L.

788
00:46:15,280 --> 00:46:18,560
Speaker 1: Lincoln review quote, the authors of these brochures do not

789
00:46:18,680 --> 00:46:21,840
Speaker 1: spare the goose grease. Poor mcfaden chokes and gurgles on it.

790
00:46:21,920 --> 00:46:23,719
Speaker 1: And every one of their eight hundred and twenty five

791
00:46:23,800 --> 00:46:26,759
Speaker 1: pages I can recall no more passionate anointing of a

792
00:46:26,800 --> 00:46:29,320
Speaker 1: living man. He appears as a hero without a wart,

793
00:46:29,440 --> 00:46:32,440
Speaker 1: spiritual or temporal, sworn only to save us from the

794
00:46:32,480 --> 00:46:34,600
Speaker 1: medical trust and make us strong enough to lift a

795
00:46:34,680 --> 00:46:39,000
Speaker 1: piano with our bare hands. Wait, one of these biographies

796
00:46:39,080 --> 00:46:44,880
Speaker 1: is over eight hundred pages long. Yeah, he's again. They'll

797
00:46:44,920 --> 00:46:47,320
Speaker 1: dial it in by the time Pete Botages is getting

798
00:46:47,400 --> 00:46:50,160
Speaker 1: his vanity biography published. We've gotten much better at it,

799
00:46:50,200 --> 00:46:56,440
Speaker 1: you know. M While the graphic had no luck establishing

800
00:46:56,440 --> 00:46:59,040
Speaker 1: Bernard as a political name, it was influential in getting

801
00:46:59,080 --> 00:47:03,400
Speaker 1: Jimmy Walker did mayor of New York City. Unfortunately for Bernard, mayor,

802
00:47:03,440 --> 00:47:07,480
Speaker 1: Walker refused to appoint McFadden's city Commissioner of Health, which

803
00:47:07,480 --> 00:47:10,440
Speaker 1: Bernard was hoping would jump start his political career. The

804
00:47:10,440 --> 00:47:13,560
Speaker 1: new mayor argued that while Bernard's ideas on health were good,

805
00:47:13,800 --> 00:47:17,640
Speaker 1: nobody actually wanted to live that way. Um. Despite this,

806
00:47:17,719 --> 00:47:20,759
Speaker 1: by the mid nineteen thirties, Bernard was more successful than ever.

807
00:47:21,080 --> 00:47:24,760
Speaker 1: Circulation of his magazine's topped seven point three million people,

808
00:47:24,760 --> 00:47:29,040
Speaker 1: which again beats every other publisher in the country. As

809
00:47:29,080 --> 00:47:31,520
Speaker 1: time went on, some of the most influential people in

810
00:47:31,560 --> 00:47:35,920
Speaker 1: world history would write columns for Bernard's magazines. Winston Churchill,

811
00:47:36,200 --> 00:47:45,560
Speaker 1: Eleanor Roosevelt, Margaret Singer, Mahatma Gandhi and Adolf Hitler. Well,

812
00:47:45,600 --> 00:47:49,560
Speaker 1: all right, okay, so the Hitler article was not technically

813
00:47:49,600 --> 00:47:52,919
Speaker 1: a column. His editor had interviewed Hitler in nineteen twenty three,

814
00:47:52,920 --> 00:47:55,520
Speaker 1: and when Hitler started rising to power in the early thirties,

815
00:47:55,560 --> 00:47:59,359
Speaker 1: they published this interview as a column because that's like

816
00:47:59,400 --> 00:48:01,640
Speaker 1: the s see your way to advertise it. And the

817
00:48:01,719 --> 00:48:04,160
Speaker 1: column is it's titled as if Hitler wrote it. It's

818
00:48:04,160 --> 00:48:09,279
Speaker 1: titled When I Take Charge of Germany. Um, by the way,

819
00:48:09,800 --> 00:48:13,680
Speaker 1: for an example of again the way Berner does this

820
00:48:13,760 --> 00:48:16,440
Speaker 1: sort of thing. So the article that Gandhi writes or

821
00:48:16,600 --> 00:48:20,560
Speaker 1: quote unquote rights is titled My Sex Life by Mahatma Gandhi.

822
00:48:22,640 --> 00:48:25,040
Speaker 1: It's about celibacy. But like that's not how you sell

823
00:48:25,120 --> 00:48:34,879
Speaker 1: that article, right, basically spin a story. You know who

824
00:48:34,880 --> 00:48:38,360
Speaker 1: else talks a lot about Mahatma Gandhi's sex life, Caitlin,

825
00:48:39,040 --> 00:48:44,120
Speaker 1: is it the products and services that we will not

826
00:48:44,120 --> 00:48:48,040
Speaker 1: not period bring in a sponsor if they don't talk

827
00:48:48,040 --> 00:48:50,839
Speaker 1: to us for solid thirty minutes about how they think

828
00:48:50,880 --> 00:48:55,200
Speaker 1: Mahatma Gandhi might have sucked. That's the behind the bastard's guarantee.

829
00:48:55,760 --> 00:49:00,160
Speaker 1: It is not. This is why we have so few sponsors.

830
00:49:02,760 --> 00:49:07,520
Speaker 1: They just can't hang Yeah. Sorry, yeah, I mean I

831
00:49:07,560 --> 00:49:20,000
Speaker 1: don't know what to say about it. There's nothing to say. Uh,

832
00:49:20,040 --> 00:49:23,359
Speaker 1: we're back and we're just having a great time. How

833
00:49:23,360 --> 00:49:26,520
Speaker 1: were you. How are you doing, Caitlin, I'm doing well.

834
00:49:26,560 --> 00:49:32,200
Speaker 1: I've heard a lot of information about Bernar. He's a

835
00:49:32,200 --> 00:49:38,960
Speaker 1: fascinating man, fascinating fellow I and it keeps you know,

836
00:49:39,800 --> 00:49:43,440
Speaker 1: there's peaks and valleys as far as you know his

837
00:49:43,560 --> 00:49:47,520
Speaker 1: conduct in his life. And uh, but I continue to

838
00:49:47,560 --> 00:49:50,319
Speaker 1: be amazed at some of his choices. So you're you're

839
00:49:50,400 --> 00:49:54,879
Speaker 1: keeping me on the edge of my seat. Yep. Well,

840
00:49:55,480 --> 00:49:58,800
Speaker 1: let's talk about how he got Franklin Delano Roosevelt elected.

841
00:49:59,719 --> 00:50:03,360
Speaker 1: And eighteen thirty one, he bought an existing magazine called Liberty,

842
00:50:03,400 --> 00:50:07,239
Speaker 1: which was compared to his other publications, fairly respectable. Like

843
00:50:07,400 --> 00:50:10,920
Speaker 1: it's a politics and culture publication. So he immediately starts

844
00:50:10,920 --> 00:50:13,880
Speaker 1: writing editorial columns for this on topics as broad as

845
00:50:14,000 --> 00:50:17,200
Speaker 1: organized crime and the importance of returning Americans to farming.

846
00:50:17,600 --> 00:50:20,440
Speaker 1: In nineteen thirty two, in the wake in the midst

847
00:50:20,440 --> 00:50:23,480
Speaker 1: of the Great Depression, FDR starts his run for president,

848
00:50:23,880 --> 00:50:28,400
Speaker 1: and Liberty magazine backs FDRs candidacy. Now, one of the

849
00:50:28,480 --> 00:50:31,040
Speaker 1: chief questions of the election was whether or not the

850
00:50:31,080 --> 00:50:34,840
Speaker 1: aging polio victim was capable of handling the physical strains

851
00:50:34,840 --> 00:50:37,239
Speaker 1: of the presidency. Right like, that is a big can

852
00:50:37,280 --> 00:50:41,000
Speaker 1: he do the job he's dying of polio, post polio

853
00:50:41,040 --> 00:50:44,040
Speaker 1: or whatever. As America's best known fitness nut, bern Ar

854
00:50:44,160 --> 00:50:47,120
Speaker 1: McFadden was in a unique position to allay people's suspicions

855
00:50:47,120 --> 00:50:48,759
Speaker 1: because people do listen to what he has to say

856
00:50:48,760 --> 00:50:51,960
Speaker 1: about fitness. So if one of his publications gives FDR

857
00:50:52,000 --> 00:50:56,280
Speaker 1: a clean bill of health, that means something. As Liberties publisher,

858
00:50:56,320 --> 00:50:59,800
Speaker 1: he had the magazine sponsor a medical examination of Roosevelt

859
00:50:59,800 --> 00:51:02,600
Speaker 1: by several doctors, even though Bernard is on record is

860
00:51:02,600 --> 00:51:05,280
Speaker 1: saying that doctors are all full of shit. In this case,

861
00:51:05,560 --> 00:51:07,680
Speaker 1: they might have been because they said FDR was in

862
00:51:07,719 --> 00:51:13,799
Speaker 1: perfect health, which he absolutely was not in But this

863
00:51:13,960 --> 00:51:17,040
Speaker 1: article saying that FDR was in great health, um is

864
00:51:17,080 --> 00:51:20,280
Speaker 1: a big like has a significant role in the election.

865
00:51:20,440 --> 00:51:23,560
Speaker 1: Mark Adams, Bernard's biographer, writes, the biggest doubt about the

866
00:51:23,640 --> 00:51:28,000
Speaker 1: Roosevelt campaign vanished almost overnight, and that is broadly speaking,

867
00:51:28,000 --> 00:51:32,480
Speaker 1: I don't know, probably good. I mean fdr complicated history,

868
00:51:32,560 --> 00:51:35,560
Speaker 1: shall we say, to say the least in a number

869
00:51:35,600 --> 00:51:40,120
Speaker 1: of ways. Um, but within the context of Bernard's career,

870
00:51:40,200 --> 00:51:42,640
Speaker 1: I will say this is a positive moment because we're

871
00:51:42,640 --> 00:51:44,400
Speaker 1: about to talk about how big a fan he was

872
00:51:44,440 --> 00:51:51,600
Speaker 1: a fascism. See, yeah, totals another thing. I mean, I

873
00:51:51,600 --> 00:51:54,799
Speaker 1: guess I could have you know, the threads are there

874
00:51:54,920 --> 00:51:58,399
Speaker 1: to to to arrive at this point, but I am

875
00:51:59,200 --> 00:52:02,400
Speaker 1: still a little prize. So once again, thanks for keeping

876
00:52:02,440 --> 00:52:04,640
Speaker 1: me on the edge of my seat. It's all. It's

877
00:52:04,640 --> 00:52:08,320
Speaker 1: all thanks to Bernar. So Bernar is both a product

878
00:52:08,320 --> 00:52:10,840
Speaker 1: of his culture and a culture creator. And as the

879
00:52:10,960 --> 00:52:13,680
Speaker 1: U S went, you know, real into eugenics in the

880
00:52:13,680 --> 00:52:16,760
Speaker 1: twenties and thirties, so did he. He had his paid

881
00:52:16,800 --> 00:52:20,280
Speaker 1: columnists right glowing articles about eugenics, one of which included

882
00:52:20,280 --> 00:52:23,719
Speaker 1: this paragraph. Eugenics is the mightiest comment that ever came

883
00:52:23,760 --> 00:52:26,920
Speaker 1: skitting into the little solar system of human thoughts. Suppose

884
00:52:27,000 --> 00:52:29,760
Speaker 1: we are breeding for a sound mind and a sound body.

885
00:52:29,960 --> 00:52:32,640
Speaker 1: And it formulated a scheme of judging the applicants with

886
00:52:32,680 --> 00:52:35,160
Speaker 1: a score system not unlike that which they glade the

887
00:52:35,239 --> 00:52:38,359
Speaker 1: Orpington's at the country fair. Here is a one her

888
00:52:38,400 --> 00:52:41,160
Speaker 1: score is ninety five and three quarters the best applicant

889
00:52:41,160 --> 00:52:43,120
Speaker 1: in the lot for the high and holy functions of

890
00:52:43,160 --> 00:52:47,400
Speaker 1: motherhood in essency saying we had to judge ladies like

891
00:52:47,480 --> 00:52:57,040
Speaker 1: we judge pigs. Which it's fine by me. Yeah, not

892
00:52:57,080 --> 00:53:02,280
Speaker 1: at all problematic feminist icon Bernard McFadden. Yeah, oh my gosh,

893
00:53:02,920 --> 00:53:05,400
Speaker 1: and this and specifically on like the criteria of like

894
00:53:05,560 --> 00:53:10,800
Speaker 1: how um, how good they would be a like bearing children? Yeah?

895
00:53:10,840 --> 00:53:14,760
Speaker 1: Well what else is there? Well? What else is yeah? Exactly? Yeah,

896
00:53:14,960 --> 00:53:18,640
Speaker 1: what their function can you serve? That's what Bennar McFadden

897
00:53:18,680 --> 00:53:23,560
Speaker 1: would probably shout at you while using an exercise bike. Um.

898
00:53:23,640 --> 00:53:26,360
Speaker 1: I found a paper by the Stark Center for Physical

899
00:53:26,400 --> 00:53:29,640
Speaker 1: Culture and Sports Studies at the University of Texas. They

900
00:53:29,680 --> 00:53:33,160
Speaker 1: describe McFadden's beliefs as soft eugenics because he's not he

901
00:53:33,160 --> 00:53:34,600
Speaker 1: doesn't spend a lot of times. He's not talking about

902
00:53:34,600 --> 00:53:36,239
Speaker 1: like races, he's not spending a lot of timing like

903
00:53:36,239 --> 00:53:38,279
Speaker 1: the arians need to do. We need to get rid

904
00:53:38,320 --> 00:53:41,080
Speaker 1: of the Jews. Like that's not really his thing. He's

905
00:53:41,120 --> 00:53:44,560
Speaker 1: thing is more healthy people need to breed, and we

906
00:53:44,600 --> 00:53:46,640
Speaker 1: need to raise up people to be healthy and strong

907
00:53:46,680 --> 00:53:48,880
Speaker 1: so that they can breed. More healthy and strong people.

908
00:53:49,680 --> 00:53:53,040
Speaker 1: I'm not sugen Yes, it's not good. I'm just like

909
00:53:53,120 --> 00:53:56,719
Speaker 1: it's not. It's there's different kinds of eugenics. That's kind

910
00:53:56,719 --> 00:53:59,080
Speaker 1: of the one that he lands on UM in his

911
00:53:59,200 --> 00:54:01,920
Speaker 1: hatred of earnity, and he blames modernity for all of

912
00:54:01,920 --> 00:54:04,160
Speaker 1: the health problems that people have. UM and in his

913
00:54:04,200 --> 00:54:07,480
Speaker 1: obsession with perfect bodies. He lands right in the crosshairs

914
00:54:07,520 --> 00:54:11,239
Speaker 1: of a lot of fascist theory. When Benito Mussolini took

915
00:54:11,239 --> 00:54:14,359
Speaker 1: power in Italy, he emphasized physical training as a way

916
00:54:14,400 --> 00:54:16,520
Speaker 1: to prepare young people for all the fighting they were

917
00:54:16,560 --> 00:54:19,320
Speaker 1: going to have to do as foot soldiers of fascism.

918
00:54:19,480 --> 00:54:24,400
Speaker 1: Italy's war record shows how successful this plan was. Um

919
00:54:24,400 --> 00:54:27,960
Speaker 1: Bernard absolutely loved this idea from the Stark Center quote.

920
00:54:28,880 --> 00:54:31,879
Speaker 1: In nineteen thirty two, readers of Physical Culture magazine, then

921
00:54:31,920 --> 00:54:34,240
Speaker 1: with a circulation in the hundreds of thousands, were greeted

922
00:54:34,280 --> 00:54:37,759
Speaker 1: with an unusual interview. Past magazine issues featured everyone from

923
00:54:37,760 --> 00:54:40,600
Speaker 1: George Bernard Shaw to Upton Sinclair, but this was the

924
00:54:40,640 --> 00:54:43,600
Speaker 1: first time a self proclaimed fascist appeared. The man was

925
00:54:43,640 --> 00:54:47,000
Speaker 1: Benito Mussolini, the leader of Italy. Since Mussolini's rise to

926
00:54:47,040 --> 00:54:49,479
Speaker 1: power in nineteen twenty two, McFadden had kept a close

927
00:54:49,520 --> 00:54:52,960
Speaker 1: eye on il Duce's love of sport. Mussolini was detailed

928
00:54:53,000 --> 00:54:56,520
Speaker 1: the subject deemed to be of utmost national importance Physical Culture.

929
00:54:57,120 --> 00:54:59,800
Speaker 1: On this point, Mussolini found a captive audience throughout the

930
00:54:59,880 --> 00:55:02,840
Speaker 1: night teen thirties, Bernar McFadden attempted, ultimately in vain, to

931
00:55:03,000 --> 00:55:06,720
Speaker 1: enter American politics through a presidential bid. His guiding focus

932
00:55:06,760 --> 00:55:09,120
Speaker 1: was a belief in the importance of personal hygiene, health,

933
00:55:09,120 --> 00:55:12,480
Speaker 1: and strength. This quest, which ultimately proved unsuccessful, explained to

934
00:55:12,520 --> 00:55:16,279
Speaker 1: Mussolini's appearance in Physical Culture magazine. Months prior to il

935
00:55:16,360 --> 00:55:19,240
Speaker 1: Duche's article, McFadden traveled to Europe as part of President

936
00:55:19,280 --> 00:55:23,040
Speaker 1: Hoover's Conference on Child Health and Protection. McFadden himself seems

937
00:55:23,040 --> 00:55:25,920
Speaker 1: to have had no solid set of political beliefs, focusing

938
00:55:25,960 --> 00:55:29,000
Speaker 1: primarily on issues of health above all else. He unsuccessfully

939
00:55:29,040 --> 00:55:31,640
Speaker 1: ran as a Republican candidate in nineteen thirty six, but

940
00:55:31,760 --> 00:55:34,920
Speaker 1: later attempted to gain a position in Democratic President Franklin

941
00:55:35,000 --> 00:55:37,840
Speaker 1: Delano Roosevelt's office. It was during this trip to Europe

942
00:55:37,880 --> 00:55:41,040
Speaker 1: that McFadden crossed path with Mussolini. United at scene and

943
00:55:41,040 --> 00:55:44,360
Speaker 1: their appreciation for fitness a deal was struck, the contents

944
00:55:44,360 --> 00:55:48,120
Speaker 1: of which were revealed to Physical Cultures readers. So he's

945
00:55:48,960 --> 00:55:52,279
Speaker 1: political in that he thinks everyone should be jacked all

946
00:55:52,280 --> 00:55:55,160
Speaker 1: the time, and he likes fascism because fascism also wants

947
00:55:55,160 --> 00:55:57,279
Speaker 1: everyone to be jacked all the time. Right. That's that's

948
00:55:57,280 --> 00:56:00,640
Speaker 1: his entry, and that's his article that he lets Benita Selini, right,

949
00:56:00,719 --> 00:56:04,280
Speaker 1: is on the importance of physical culture for like national identity.

950
00:56:04,360 --> 00:56:06,560
Speaker 1: And they enter into a deal which they detail in

951
00:56:06,600 --> 00:56:09,160
Speaker 1: this article. And the deal is that Benito gives Bernard

952
00:56:09,560 --> 00:56:13,920
Speaker 1: personal responsibility for training forty Italian naval cadets. These men

953
00:56:13,960 --> 00:56:16,640
Speaker 1: are brought to New York, they're trained under McFadden, and

954
00:56:16,640 --> 00:56:21,320
Speaker 1: they're inculcated in American popular culture. The experiment lasts six

955
00:56:21,360 --> 00:56:23,560
Speaker 1: months and it's the subject of a number of articles

956
00:56:23,600 --> 00:56:26,800
Speaker 1: in Physical Culture. The ultimate message of the experiment, in

957
00:56:26,920 --> 00:56:30,799
Speaker 1: McFadden's eyes, is that fascism builds healthier, stronger people through

958
00:56:30,840 --> 00:56:34,000
Speaker 1: good physical culture, and the U s should emulate Italy.

959
00:56:34,000 --> 00:56:37,480
Speaker 1: In this the Italian cadets are often used as a foil.

960
00:56:37,719 --> 00:56:42,000
Speaker 1: They're contrasted with the lazy Americans who have unhealthy diets. Now,

961
00:56:42,239 --> 00:56:45,000
Speaker 1: after six months in the United States, these Italian naval

962
00:56:45,000 --> 00:56:48,160
Speaker 1: cadets all showed improvements in strengthen the growth of muscles.

963
00:56:48,560 --> 00:56:51,600
Speaker 1: Bernard claimed that this was evidence fascism could work its

964
00:56:51,600 --> 00:56:54,759
Speaker 1: wondrous physical effects even in the United States. From the

965
00:56:54,760 --> 00:56:58,480
Speaker 1: Stark Center, McFadden stopped short of saying Italy was superior

966
00:56:58,520 --> 00:57:01,760
Speaker 1: to the United States, but his writings included wishful appraisals

967
00:57:01,800 --> 00:57:04,239
Speaker 1: of the Italian state and claims that America had much

968
00:57:04,280 --> 00:57:07,680
Speaker 1: to learn. According to McFadden, his Italian sojourn was a success.

969
00:57:07,960 --> 00:57:10,400
Speaker 1: This explained, or so it was claimed, why the Portuguese

970
00:57:10,480 --> 00:57:13,879
Speaker 1: government extended a similar invitation to McFadden in nineteen thirty two.

971
00:57:14,160 --> 00:57:17,480
Speaker 1: The same year Antonio de Olivera Salazar assumed control of

972
00:57:17,520 --> 00:57:21,760
Speaker 1: the state. A military dictatorship existed in Portugal from ninety six,

973
00:57:21,760 --> 00:57:25,560
Speaker 1: but Salazar's rise to power marked an intensification of authoritarianism

974
00:57:25,760 --> 00:57:29,440
Speaker 1: alongside a growing cult of personality. Salazar's government shared at

975
00:57:29,520 --> 00:57:33,360
Speaker 1: least somewhat Mussolini's admiration of strong and healthy bodies. Mauricio

976
00:57:33,440 --> 00:57:36,880
Speaker 1: Drummond's study of sport in Salazar's resume explained that although

977
00:57:36,920 --> 00:57:39,600
Speaker 1: Salazar rarely expressed an interest in sport, he used it

978
00:57:39,640 --> 00:57:44,360
Speaker 1: for political purposes. So he winds up working for two

979
00:57:44,360 --> 00:57:48,600
Speaker 1: different fascist dictators establishing like a physical culture for their

980
00:57:48,640 --> 00:57:53,120
Speaker 1: young people. And in in Portugal, Salazar, this dictator gives

981
00:57:53,160 --> 00:57:55,640
Speaker 1: him a few dozen children which he's able to put

982
00:57:55,640 --> 00:57:58,920
Speaker 1: on a compound which he calls McFadden children's Colony, and

983
00:57:58,960 --> 00:58:01,480
Speaker 1: he sets them up with a a vegetarian diet and

984
00:58:01,480 --> 00:58:05,360
Speaker 1: a workout program. And Bernard claims again in his magazine

985
00:58:05,400 --> 00:58:08,160
Speaker 1: that this is so successful it turns their quote dull

986
00:58:08,240 --> 00:58:15,080
Speaker 1: and stupid little faces alert and interested. What. Oh okay,

987
00:58:15,520 --> 00:58:21,960
Speaker 1: let me just take a moment to to just comprehend

988
00:58:22,240 --> 00:58:25,640
Speaker 1: all of that. Oh keetoki. A lot going on there.

989
00:58:25,800 --> 00:58:30,160
Speaker 1: There's a lot to unpack and I don't know if

990
00:58:30,200 --> 00:58:35,400
Speaker 1: my brain can do it at this time. But yeah,

991
00:58:35,840 --> 00:58:41,040
Speaker 1: there's a lot going on with this with this episode. Um,

992
00:58:42,240 --> 00:58:45,520
Speaker 1: the turns they keep coming, keep coming, barely keep up.

993
00:58:45,880 --> 00:58:48,680
Speaker 1: There's actually another one at the end of this paragraph. Witness.

994
00:58:49,080 --> 00:58:51,520
Speaker 1: He's so happy with how this Portugal experiment goes that

995
00:58:51,560 --> 00:58:54,240
Speaker 1: he co authors a book about the experiment with um

996
00:58:55,680 --> 00:58:57,520
Speaker 1: who we'll call a prominent author. Do you want to

997
00:58:57,520 --> 00:59:05,120
Speaker 1: guess who it is? Thirties author? Do you think he'd pick? Oh,

998
00:59:05,200 --> 00:59:11,080
Speaker 1: my Uh, Faulkner, I don't know. Does the name Thomas

999
00:59:11,160 --> 00:59:14,680
Speaker 1: Dixon mean anything to you know? Thomas Dixon wrote a

1000
00:59:14,680 --> 00:59:17,320
Speaker 1: book called The Klansman, which was the basis of D. W.

1001
00:59:17,520 --> 00:59:26,680
Speaker 1: Griffith Griffith's Birth of a Nation as I'm amazing, was

1002
00:59:26,920 --> 00:59:31,680
Speaker 1: Faulkner writing stuff in the thirties? Or am I not? Am?

1003
00:59:31,680 --> 00:59:35,680
Speaker 1: I do I not know anything? Because i've Oh jeez,

1004
00:59:35,720 --> 00:59:39,640
Speaker 1: I don't know. I'm bad at he's I'm bad at authors.

1005
00:59:39,640 --> 00:59:43,560
Speaker 1: Clearly he's dead by then, right, who knows? Um? Okay?

1006
00:59:43,600 --> 00:59:47,560
Speaker 1: So the guy who wrote the thing the um Birth

1007
00:59:47,600 --> 00:59:51,400
Speaker 1: of he writes a book about how good it is

1008
00:59:51,440 --> 00:59:59,320
Speaker 1: to train fascist kids to be fascists through exercise and vegetarianism.

1009
00:59:59,520 --> 01:00:05,040
Speaker 1: Oops seen as the nineteen thirties war on McFadden became

1010
01:00:05,160 --> 01:00:08,880
Speaker 1: an anti war activist, which you know as a positive

1011
01:00:08,880 --> 01:00:11,600
Speaker 1: connotation now, But if you're an anti war activist in

1012
01:00:11,640 --> 01:00:14,440
Speaker 1: the thirties, it means you don't think that anything should

1013
01:00:14,480 --> 01:00:17,280
Speaker 1: be done to stop fascism. Like that's that's what the

1014
01:00:17,320 --> 01:00:20,160
Speaker 1: anti war movement in the US generally is in this period,

1015
01:00:20,240 --> 01:00:22,400
Speaker 1: is like, why would we go to war against Tyler?

1016
01:00:22,480 --> 01:00:24,840
Speaker 1: He seems like a good chap he's doing just great

1017
01:00:25,000 --> 01:00:30,560
Speaker 1: and we should not challenge him now. By nineteen thirty eight,

1018
01:00:30,560 --> 01:00:33,520
Speaker 1: two is somewhat credit. Bernard comes around on the issue,

1019
01:00:33,600 --> 01:00:36,600
Speaker 1: likely because he sees public opinion shifting, and he becomes

1020
01:00:36,600 --> 01:00:39,240
Speaker 1: pro war, turning out monthly calls for his readers to

1021
01:00:39,320 --> 01:00:43,400
Speaker 1: exercise in order to defend their nation. Nineteen forty one,

1022
01:00:43,480 --> 01:00:45,480
Speaker 1: the year that the US gets into the war, is

1023
01:00:45,480 --> 01:00:49,000
Speaker 1: the year things fall apart for Berner. Minority stakeholders in

1024
01:00:49,080 --> 01:00:51,680
Speaker 1: his company charge that he's used company funds to pay

1025
01:00:51,680 --> 01:00:54,600
Speaker 1: for his political campaigns. He's forced to sell all of

1026
01:00:54,680 --> 01:00:57,200
Speaker 1: his interest in the business and step down as president.

1027
01:00:57,520 --> 01:01:01,240
Speaker 1: Physical Culture was turned into a woman's magazine as he left.

1028
01:01:01,800 --> 01:01:07,400
Speaker 1: I didn't do particularly He doesn't like that. It also

1029
01:01:07,480 --> 01:01:11,680
Speaker 1: doesn't do very well, but the media landscape changed a

1030
01:01:11,720 --> 01:01:13,640
Speaker 1: bit by this point. By the end of the war,

1031
01:01:13,800 --> 01:01:16,480
Speaker 1: McFadden's marriage to Mary was also at its end. A

1032
01:01:16,560 --> 01:01:18,720
Speaker 1: wedge had been driven between them when he blamed her

1033
01:01:18,760 --> 01:01:22,840
Speaker 1: for their son's tragic death. She divorced him, and along

1034
01:01:22,880 --> 01:01:25,440
Speaker 1: and brutal legal battle ensued. At the end of it,

1035
01:01:25,560 --> 01:01:28,520
Speaker 1: she published a book about how much her ex husband sucked.

1036
01:01:28,800 --> 01:01:31,560
Speaker 1: In a final middle finger to him, she dedicated her

1037
01:01:31,560 --> 01:01:34,439
Speaker 1: autobiography to the doctors who had helped ease the pain

1038
01:01:34,480 --> 01:01:36,600
Speaker 1: of childbirth, Which is the meanest thing you could do

1039
01:01:36,640 --> 01:01:43,040
Speaker 1: to Bernard, doctor brutal After I let her get stitches. Eventually,

1040
01:01:46,400 --> 01:01:50,720
Speaker 1: I um, I like that. I like that for her.

1041
01:01:51,120 --> 01:01:54,280
Speaker 1: The book contains a number of allegations, including that Bernar

1042
01:01:54,440 --> 01:01:57,000
Speaker 1: caused her a miscarriage by forcing her to work out

1043
01:01:57,040 --> 01:02:02,280
Speaker 1: incessantly while she was pregnant. So good guy, A right

1044
01:02:02,400 --> 01:02:05,600
Speaker 1: up from American Heritage ably describes the remainder of the

1045
01:02:05,640 --> 01:02:10,080
Speaker 1: former publishing Titans life. Alden later wrote of Edward Lear

1046
01:02:10,160 --> 01:02:13,920
Speaker 1: that he became a land Bernar McFadden became a press release.

1047
01:02:14,160 --> 01:02:15,880
Speaker 1: In the last eighteen years of his life, he was

1048
01:02:15,920 --> 01:02:19,400
Speaker 1: featured in Time, which dubbed him body Love or Newsweek.

1049
01:02:19,520 --> 01:02:22,440
Speaker 1: Eighteen times. He ran for the Senate in Florida. He

1050
01:02:22,480 --> 01:02:25,960
Speaker 1: conducted innumerable fasts and hikes. He offered a prize for

1051
01:02:26,000 --> 01:02:29,439
Speaker 1: the best biographical play about his life. In nineteen forty nine,

1052
01:02:29,480 --> 01:02:32,240
Speaker 1: at the age of eighty one, he took up parachuting

1053
01:02:32,240 --> 01:02:34,520
Speaker 1: and thereafter tried to make a jump each year on

1054
01:02:34,560 --> 01:02:37,960
Speaker 1: his birthday. Claiming that his third wife had humiliated him

1055
01:02:37,960 --> 01:02:40,840
Speaker 1: by losing her figure, he married a woman of forty two.

1056
01:02:41,040 --> 01:02:44,120
Speaker 1: She later had the marriage and old In nineteen fifty three,

1057
01:02:44,160 --> 01:02:47,040
Speaker 1: he declared his acceptance of the nomination of the Honest

1058
01:02:47,120 --> 01:02:50,280
Speaker 1: Party from mayor. He pledged a business administration that would

1059
01:02:50,320 --> 01:02:54,560
Speaker 1: make sales tax unnecessary, eliminate traffic congestion, and obtained double

1060
01:02:54,640 --> 01:02:57,760
Speaker 1: deck subway cars. He also promised to purge the city

1061
01:02:57,760 --> 01:03:01,720
Speaker 1: of communists. So he keeps doing the same thing his

1062
01:03:01,800 --> 01:03:03,640
Speaker 1: whole life, but he's less influential. He doesn't have a

1063
01:03:03,680 --> 01:03:06,760
Speaker 1: bunch of magazines. Nobody really gives a ship. Also, he

1064
01:03:06,840 --> 01:03:10,400
Speaker 1: lives quite long. He lives a long life. Look, he's

1065
01:03:10,440 --> 01:03:13,160
Speaker 1: not wrong about all of the things that he's saying.

1066
01:03:13,320 --> 01:03:15,680
Speaker 1: There's some things he gets very right, and he lives

1067
01:03:15,680 --> 01:03:17,840
Speaker 1: a long, healthy life as a result of it. He

1068
01:03:17,920 --> 01:03:20,560
Speaker 1: remains in good health into his early eighties, which suggests

1069
01:03:20,560 --> 01:03:22,720
Speaker 1: that again, some of the stuff he's saying is not bullshit.

1070
01:03:23,160 --> 01:03:25,720
Speaker 1: He celebrated his eighty first birthday by jumping out of

1071
01:03:25,760 --> 01:03:28,640
Speaker 1: an airplane while wearing a full suit. He repeated this

1072
01:03:28,680 --> 01:03:31,800
Speaker 1: stunt on his eighties, second and eighty third birthdays. By

1073
01:03:31,880 --> 01:03:34,760
Speaker 1: ninety five, though age had started to take its toll.

1074
01:03:34,960 --> 01:03:38,000
Speaker 1: In October, he came down with a urinary blockage, which

1075
01:03:38,000 --> 01:03:40,600
Speaker 1: he tried to cure by fasting. This did not work,

1076
01:03:40,680 --> 01:03:43,320
Speaker 1: and he resigned himself to go into a hospital where

1077
01:03:43,320 --> 01:03:47,640
Speaker 1: he died. Oh yep, that's it. That's the end. That's

1078
01:03:47,640 --> 01:03:53,880
Speaker 1: all the Bernardic anticlimactic ending for people. It's generally is not.

1079
01:03:53,960 --> 01:03:57,440
Speaker 1: Everybody has the whole the whole Hitler. You know, he's like,

1080
01:03:57,720 --> 01:04:00,200
Speaker 1: all right, I'll go along, all right, I'm dead right

1081
01:04:00,240 --> 01:04:03,920
Speaker 1: by it was proved right in the end. Going to

1082
01:04:03,960 --> 01:04:08,000
Speaker 1: the hospital got him killed real quick. And that's the

1083
01:04:08,040 --> 01:04:11,600
Speaker 1: message of today's episode. Don't go to the hospital. That's

1084
01:04:11,600 --> 01:04:14,920
Speaker 1: not the message of today's episode, Robert. I think that

1085
01:04:15,040 --> 01:04:19,960
Speaker 1: is the message of today's hospital episode. Hospitals are bad. No,

1086
01:04:21,120 --> 01:04:26,680
Speaker 1: don't go them. I am be fuddled about everything I've

1087
01:04:26,760 --> 01:04:34,200
Speaker 1: learned here today. Yeah mm hmm. And on that note,

1088
01:04:34,320 --> 01:04:43,560
Speaker 1: Caitlin plugables Okay, yep, yeah. Um. Well, since I brought

1089
01:04:43,600 --> 01:04:46,960
Speaker 1: it up earlier, you can listen to a podcast that

1090
01:04:47,080 --> 01:04:50,960
Speaker 1: I did a little bit of and then um abandoned

1091
01:04:51,000 --> 01:04:56,720
Speaker 1: because I'm not nearly as ambitious as Bernard. But I

1092
01:04:56,760 --> 01:05:02,880
Speaker 1: did do a podcast called Sludge, an American Healthcare Story,

1093
01:05:03,440 --> 01:05:05,880
Speaker 1: in which I the first season as me detelling my

1094
01:05:07,200 --> 01:05:12,760
Speaker 1: experience with having gall stones a k a. Sludge, sludgeballs

1095
01:05:13,760 --> 01:05:19,600
Speaker 1: and um and all the chaos that ensued from that UM.

1096
01:05:19,640 --> 01:05:21,600
Speaker 1: And then I did a few other episodes about other

1097
01:05:21,600 --> 01:05:23,640
Speaker 1: people's stories, but then I got too busy and I

1098
01:05:23,720 --> 01:05:28,240
Speaker 1: abandoned that effort. But the podcast I haven't abandoned is

1099
01:05:28,320 --> 01:05:31,680
Speaker 1: the Bechtel Cast, So check that out. It's a movie

1100
01:05:31,720 --> 01:05:35,520
Speaker 1: podcast because I am able to talk away. Um, I'm

1101
01:05:35,640 --> 01:05:40,200
Speaker 1: better at talking about movies than I am about healthcare stuff.

1102
01:05:40,800 --> 01:05:44,200
Speaker 1: And then you can follow me on Twitter and Instagram

1103
01:05:44,240 --> 01:05:54,320
Speaker 1: at Caitlin Darante. Yeah. Yeah, well that's everything we have

1104
01:05:54,480 --> 01:05:58,640
Speaker 1: to say about everything forever. This has been the last

1105
01:05:58,680 --> 01:06:02,680
Speaker 1: episode of Behind the Bastards. Um, I am quitting in

1106
01:06:02,840 --> 01:06:06,880
Speaker 1: order to start my own magazine about how if you

1107
01:06:06,960 --> 01:06:09,680
Speaker 1: do enough crunches and stop your wife for meeting, all

1108
01:06:09,720 --> 01:06:15,360
Speaker 1: of your babies will be Superman. M hm, No, Sophie,

1109
01:06:15,600 --> 01:06:18,320
Speaker 1: you could have a cush gig as the executive publisher

1110
01:06:18,360 --> 01:06:24,360
Speaker 1: of my new magazine, Starve your Baby Digest gonna politely say, well,

1111
01:06:25,400 --> 01:06:28,000
Speaker 1: you just turned down a million dollars, but okay, it's

1112
01:06:28,000 --> 01:06:31,640
Speaker 1: okay moral my morals are worth more well mine, or

1113
01:06:32,240 --> 01:06:37,000
Speaker 1: I know that I have a good night everybody. Bye

1114
01:06:37,120 --> 01:06:37,680
Speaker 1: bye bye