1 00:00:03,240 --> 00:00:06,600 Speaker 1: Global business news twenty four hours a day at Bloomberg 2 00:00:06,720 --> 00:00:09,760 Speaker 1: dot Com, the Radio plus Mobile Act and on your radio. 3 00:00:10,039 --> 00:00:14,320 Speaker 1: This is a Bloomberg Business Flash from Bloomberg World Headquarters. 4 00:00:14,440 --> 00:00:17,279 Speaker 1: I'm Charlie Pellott. A crude oil sell off today helps 5 00:00:17,400 --> 00:00:21,160 Speaker 1: end the down SMP laurenz Stack advanced up seventeen points, 6 00:00:21,160 --> 00:00:23,760 Speaker 1: a gain of four tenths of one percent. Investors on 7 00:00:23,840 --> 00:00:26,960 Speaker 1: edge ahead of tomorrow morning's jobs report SMP five. How 8 00:00:27,000 --> 00:00:30,000 Speaker 1: did it index down one point to two thousand ninety 9 00:00:30,040 --> 00:00:33,200 Speaker 1: seven to decline there of point one percent down? Industrials 10 00:00:33,200 --> 00:00:36,000 Speaker 1: down twenty two points, a drop also of one tenth 11 00:00:36,040 --> 00:00:39,159 Speaker 1: of one percent. The tenure down six thirty seconds, yield 12 00:00:39,200 --> 00:00:42,680 Speaker 1: one point three eight percent, Gold down six thirty the 13 00:00:42,720 --> 00:00:45,440 Speaker 1: ounce to thirteen sixty a drop there of five tenths 14 00:00:45,440 --> 00:00:48,479 Speaker 1: of one percent. Crude oil down four point seven percent. 15 00:00:48,560 --> 00:00:53,440 Speaker 1: West Texas Intermediate one Apparel down two dollars twenty two cents. 16 00:00:53,800 --> 00:00:58,520 Speaker 1: I'm Charlie Pellett, and that's a Bloomberg Business Flash. This 17 00:00:58,960 --> 00:01:02,000 Speaker 1: is taking stuff with Jentlee Hayes and Grim Fox on 18 00:01:02,080 --> 00:01:06,920 Speaker 1: Bloomberg Radio. You want to know the dirty truth about 19 00:01:07,080 --> 00:01:11,680 Speaker 1: cold pressed juice, The real cost of the juicing fad. Well, 20 00:01:11,720 --> 00:01:15,319 Speaker 1: it's food waste, tons of it. Very happy to welcome 21 00:01:15,319 --> 00:01:17,800 Speaker 1: to the show now, Sarah gray Miller. She's editor in 22 00:01:17,840 --> 00:01:22,160 Speaker 1: chief of Modern Farmer magazine based in Hudson, New York. 23 00:01:22,280 --> 00:01:29,160 Speaker 1: Launched in the authoritative research for cutting edge food producers, consumers, farmers, chefs, 24 00:01:29,200 --> 00:01:32,360 Speaker 1: home cloks, everybody interested in what are we really eating 25 00:01:32,520 --> 00:01:35,640 Speaker 1: right now? And does it make sense? Sarah, Welcome to 26 00:01:35,640 --> 00:01:39,119 Speaker 1: the show. Thanks for having me interested. You hail from Natchez, Mississippi, 27 00:01:39,319 --> 00:01:41,640 Speaker 1: and you went to Vasster. You majored in English and 28 00:01:41,680 --> 00:01:44,839 Speaker 1: political science, and here you are a Modern farmer. Seems 29 00:01:44,880 --> 00:01:48,040 Speaker 1: this is to me very important because so many issues 30 00:01:48,080 --> 00:01:51,600 Speaker 1: surrounding food have to do with policy, they have to 31 00:01:51,640 --> 00:01:54,960 Speaker 1: do with science, They have to do with people maybe 32 00:01:55,000 --> 00:01:58,600 Speaker 1: feel good about doing something and it's all wrong. Tell 33 00:01:58,720 --> 00:02:02,400 Speaker 1: us about old press juice, Well, you know, I think 34 00:02:02,400 --> 00:02:04,840 Speaker 1: people feel very virtuous when they go and get a 35 00:02:04,880 --> 00:02:08,440 Speaker 1: cold press juice. It's so associated with people who were 36 00:02:08,440 --> 00:02:14,120 Speaker 1: doing cleanses with the raw food movement. That's not the case. Um, 37 00:02:14,160 --> 00:02:16,440 Speaker 1: It's not necessarily the best thing for you, and it's 38 00:02:16,480 --> 00:02:19,320 Speaker 1: certainly not the best thing for the planet. Let's talk 39 00:02:19,360 --> 00:02:21,400 Speaker 1: a little money for a second, I understand that the 40 00:02:21,520 --> 00:02:24,960 Speaker 1: cold press juice market is about a four hundred million 41 00:02:25,040 --> 00:02:27,960 Speaker 1: dollar a year business. That's correct, And to put that 42 00:02:28,000 --> 00:02:32,200 Speaker 1: in perspective, that's fifteen times the number that it was 43 00:02:32,280 --> 00:02:35,560 Speaker 1: in two thousand and ten. So clearly a growing business. 44 00:02:36,400 --> 00:02:38,040 Speaker 1: A lot of people want to want to get to 45 00:02:38,280 --> 00:02:41,400 Speaker 1: want to get into, not the process, the actual manufacturing. 46 00:02:41,720 --> 00:02:43,880 Speaker 1: It's a two step process, isn't it. Can you explain 47 00:02:43,919 --> 00:02:48,840 Speaker 1: what happens to make cold pressed juice? Well, unlike blended juices, 48 00:02:48,880 --> 00:02:53,880 Speaker 1: the vegetables are literally and fruits smushed down extracting the juice. 49 00:02:54,400 --> 00:02:56,560 Speaker 1: Part of the problem with that is you also lose 50 00:02:56,600 --> 00:03:00,000 Speaker 1: all the fiber and the nutrients associated with that viber, 51 00:03:00,560 --> 00:03:02,480 Speaker 1: and so what happens is you end up with a 52 00:03:02,600 --> 00:03:05,799 Speaker 1: very sugary drink and your body really can't necessarily tell 53 00:03:05,840 --> 00:03:08,880 Speaker 1: the difference between sugar that comes from shoot fruit fruit 54 00:03:09,240 --> 00:03:11,160 Speaker 1: or sugar that comes from sugar. So when you said 55 00:03:11,160 --> 00:03:13,320 Speaker 1: it's not necessarily good for you, that's the first thing. 56 00:03:13,360 --> 00:03:15,520 Speaker 1: You've lost all the fiber, but it's not very good 57 00:03:15,520 --> 00:03:17,799 Speaker 1: for the health of the planet. Why, well, two things. 58 00:03:17,880 --> 00:03:20,440 Speaker 1: When it's also not good for you, you it's twice 59 00:03:20,440 --> 00:03:23,320 Speaker 1: as many calories and one sixteen ounce serving as two 60 00:03:23,360 --> 00:03:26,440 Speaker 1: cups of vegetables for the planet. The amount of food 61 00:03:26,480 --> 00:03:32,240 Speaker 1: waste created is staggering. On average, three point five pounds 62 00:03:32,320 --> 00:03:37,800 Speaker 1: of pulp for every sixteen ounce, one s four point 63 00:03:37,920 --> 00:03:40,640 Speaker 1: five pounds of pulp. What is pulp due to the 64 00:03:40,680 --> 00:03:44,160 Speaker 1: dirt to the ground, Well, ultimately what happens is most 65 00:03:44,160 --> 00:03:46,440 Speaker 1: of it winds up in landfills, of course, where it 66 00:03:46,480 --> 00:03:51,280 Speaker 1: emits methane gas um. But in terms of okay, you 67 00:03:51,320 --> 00:03:53,760 Speaker 1: could compost it, right, that would seem to make sense. 68 00:03:54,160 --> 00:03:57,840 Speaker 1: But it's heavy, it's wet, it becomes anaerobic very quickly 69 00:03:58,520 --> 00:04:02,120 Speaker 1: um which oddly and doesn't allow the other food waste 70 00:04:02,120 --> 00:04:05,200 Speaker 1: to decay. The other problem is there's a solution to that, 71 00:04:05,240 --> 00:04:09,440 Speaker 1: which is carbon based materials like yard waste sawdust. But 72 00:04:09,560 --> 00:04:12,760 Speaker 1: juicing is an urban trend. You know, rural Mississippi where 73 00:04:12,760 --> 00:04:15,440 Speaker 1: I'm from, we don't have a job but jeice. So 74 00:04:15,480 --> 00:04:18,200 Speaker 1: you've got the yard waste created in a rural area, 75 00:04:18,440 --> 00:04:21,760 Speaker 1: but the juice waste created in an urban area. And 76 00:04:21,920 --> 00:04:26,320 Speaker 1: this high pressure processing which is to make the actual 77 00:04:26,400 --> 00:04:28,960 Speaker 1: juice I understand, can actually can get rid of the 78 00:04:29,000 --> 00:04:32,120 Speaker 1: probiotics and the enzymes that you think you're actually purchasing 79 00:04:32,320 --> 00:04:34,920 Speaker 1: when you spend a lot of money for this particular beverage. 80 00:04:35,040 --> 00:04:37,640 Speaker 1: I mean one advantage it does, how have. However, when 81 00:04:37,680 --> 00:04:40,200 Speaker 1: you get it at a juice bar, as it's not pasteurized, 82 00:04:41,600 --> 00:04:45,560 Speaker 1: why is that an advantage because it doesn't You're not exactly. 83 00:04:45,600 --> 00:04:47,800 Speaker 1: There are a lot of arguments that it retains certain 84 00:04:47,880 --> 00:04:52,919 Speaker 1: nutrients because it hasn't been heated. So, uh, what should 85 00:04:52,960 --> 00:04:56,560 Speaker 1: people do? I mean, is there anything is there should do? 86 00:04:56,800 --> 00:05:01,240 Speaker 1: Where is this heading? Uh? Is there an their movement alongside? 87 00:05:01,279 --> 00:05:04,120 Speaker 1: Which is what you're helping to foster saying you know, 88 00:05:04,440 --> 00:05:07,000 Speaker 1: if you want to drink juice, fine, but drink juice 89 00:05:07,040 --> 00:05:09,279 Speaker 1: with the pulp or what's what's the message here? I 90 00:05:09,320 --> 00:05:12,839 Speaker 1: think there are a couple of messages. One is the 91 00:05:12,880 --> 00:05:15,320 Speaker 1: pulp is great for farm animals, again if you can 92 00:05:15,360 --> 00:05:17,480 Speaker 1: get it where the animals are in a rural area. 93 00:05:17,880 --> 00:05:20,760 Speaker 1: If there is an upside to the juice and craze 94 00:05:20,800 --> 00:05:25,599 Speaker 1: and to drinking juice, it's the ugly fruits and vegetables. 95 00:05:26,000 --> 00:05:30,320 Speaker 1: Farmers often have misshapen carrots, a cucumber that's too long 96 00:05:30,760 --> 00:05:33,919 Speaker 1: that they know they cannot sell to grocery stores and 97 00:05:34,000 --> 00:05:37,600 Speaker 1: other outlets. Um a lot of juicers advertise that they 98 00:05:37,640 --> 00:05:40,040 Speaker 1: are using these ugly fruits, and the truth is those 99 00:05:40,080 --> 00:05:44,240 Speaker 1: fruits would probably end up in landfills anyway. Now, the 100 00:05:44,480 --> 00:05:48,840 Speaker 1: cost to the consumer is considerably higher than let's say, 101 00:05:48,839 --> 00:05:51,400 Speaker 1: if you were to buy some kind of packaged juice 102 00:05:51,480 --> 00:05:54,640 Speaker 1: or even juice at at a grocery store. What is 103 00:05:54,640 --> 00:05:57,000 Speaker 1: that just because there's supply and demand, that it's a 104 00:05:57,000 --> 00:05:59,000 Speaker 1: fad and a trend that everyone wants it, or is 105 00:05:59,000 --> 00:06:01,039 Speaker 1: there a real reason why it would cost more to 106 00:06:01,120 --> 00:06:03,719 Speaker 1: make this product? Well, I mean one reason it would 107 00:06:03,760 --> 00:06:05,760 Speaker 1: cost more is because it's not pasteurized, it has an 108 00:06:05,760 --> 00:06:08,840 Speaker 1: incredibly short shelf life, and it is made to order 109 00:06:09,200 --> 00:06:13,120 Speaker 1: at least in juice bars. But they really mean eight bucks. 110 00:06:13,680 --> 00:06:15,840 Speaker 1: You know, we are in New York for a cold 111 00:06:15,839 --> 00:06:19,160 Speaker 1: pressed juice. I think it's a bad so it may 112 00:06:19,240 --> 00:06:25,200 Speaker 1: die out. In terms of organic, is that something though, 113 00:06:25,240 --> 00:06:27,760 Speaker 1: that is legit? Is that something we're going to juice? 114 00:06:27,839 --> 00:06:30,200 Speaker 1: You would say, yeah, by the go to the green 115 00:06:30,240 --> 00:06:32,920 Speaker 1: grocer or green market whatever, get the organic fruits and veggies, 116 00:06:32,920 --> 00:06:36,479 Speaker 1: and how do you know the organic? I would absolutely 117 00:06:36,560 --> 00:06:39,960 Speaker 1: in every case juicing or any food you consume, really 118 00:06:40,080 --> 00:06:43,320 Speaker 1: urge people to buy organic UM, and it's not really 119 00:06:43,400 --> 00:06:46,320 Speaker 1: just for your personal health, it's for the planet's health. 120 00:06:46,960 --> 00:06:50,560 Speaker 1: Um And the United States has a great certification program, 121 00:06:50,680 --> 00:06:53,960 Speaker 1: so anything that has been certified organic will be labeled 122 00:06:53,960 --> 00:06:59,120 Speaker 1: as such. And it just to reiterate, a cold press 123 00:06:59,360 --> 00:07:03,360 Speaker 1: juice will give you more calories and also more sugar 124 00:07:04,120 --> 00:07:07,559 Speaker 1: than if you just have a regular juice that normally 125 00:07:07,600 --> 00:07:10,960 Speaker 1: would associate with fruit juices. Exactly twice as many calories 126 00:07:10,960 --> 00:07:13,440 Speaker 1: as two cups of vegetables. Think about that in one 127 00:07:13,520 --> 00:07:16,240 Speaker 1: sixty announced glass of juice. So people who think they're 128 00:07:16,240 --> 00:07:20,080 Speaker 1: on a diet and they're cleansing, they're not. They're not well. 129 00:07:20,240 --> 00:07:22,240 Speaker 1: What they've got to do is read the story and 130 00:07:22,320 --> 00:07:24,840 Speaker 1: learn more about cold press juice. Thank you very much. 131 00:07:25,120 --> 00:07:29,800 Speaker 1: Sarah gray Miller, editor in chief of Modern Farmer magazine 132 00:07:29,840 --> 00:07:33,360 Speaker 1: based in Hudson, New York. This is taking Stock. I'm 133 00:07:33,400 --> 00:07:37,120 Speaker 1: Pim Fox my co host Kathleen Hayes, and this is 134 00:07:37,120 --> 00:07:49,800 Speaker 1: Bloomberg coming up on Bloomberg Law. Lawsuit brought by a 135 00:07:49,920 --> 00:07:54,560 Speaker 1: Virginia Republican delicate against the Republican National Convention. He's part 136 00:07:54,600 --> 00:07:58,240 Speaker 1: of the Never Trump group that's coming up on Bloomberg Law.