WEBVTT - Impact Network CEO on Racial Inequality

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<v Speaker 1>This is Bloomberg Business Week with Carol Masser and Jason

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<v Speaker 1>Kelly on Bloomberg Radio. You are listening to Bloomberg Business Week.

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<v Speaker 1>I'm Carol Masster. Jason Kelly, my co host, is off

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<v Speaker 1>this week. Well the Impact Network. It's a privately owned

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<v Speaker 1>African American inspirational TV network and audience of some ninety

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<v Speaker 1>million in the United States at Arizon, Dish, Direct TV,

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<v Speaker 1>Comcast Infinity, and much much more. Behind it all is

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<v Speaker 1>Bishop Bishop Wayne T. Jackson. He's the founder and CEO

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<v Speaker 1>of the Impact Network, and Bishop Jackson joins us on

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<v Speaker 1>the phone on this Wednesday from Detroit. Bishop Jackson, thank

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<v Speaker 1>you so much for joining us on Bloomberg yr Old,

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<v Speaker 1>thank you for having me. First of all, I want

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<v Speaker 1>to ask you about the situation Detroit having to deal

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<v Speaker 1>with I feel like so much over the last five

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<v Speaker 1>six months here because of the virus and then of

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<v Speaker 1>course of the impact of what happened in Minneapolis. Let's

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<v Speaker 1>talk about the virus. How are you guys doing well

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<v Speaker 1>in Detroit? We're doing well. But when you look at

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<v Speaker 1>the overall view of African America's around the country that

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<v Speaker 1>dealing with just COVID nineteen, you could see that the

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<v Speaker 1>people of color are heavily impacted by UH, the virus

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<v Speaker 1>when you talk about deaths and talk about hospitalization, and

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<v Speaker 1>so we are definitely um within the storm. And when

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<v Speaker 1>you look at what's going on in the community and

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<v Speaker 1>the communities across the nation of black and brown community,

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<v Speaker 1>you you see that the health care when it comes

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<v Speaker 1>to UH, the type of healthcare that those were in

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<v Speaker 1>the urban areas of getting opposed. Once in the suburban areas, UH,

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<v Speaker 1>it's totally different. So all that that is a factor

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<v Speaker 1>of what's happening with the COVID nineteen in our community.

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<v Speaker 1>Perhaps I was talking about talking to the doctor this

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<v Speaker 1>week in one of the uptown hospitals here in New

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<v Speaker 1>York City too, and said, you know, because of our neighborhood,

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<v Speaker 1>you know, we were overwhelmed. It was, you know, a

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<v Speaker 1>minority neighborhood, UM socio economically poorer neighborhood, and they had

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<v Speaker 1>tons and tons of cases. So what do we need

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<v Speaker 1>to do to bring healthcare in the earth been areas

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<v Speaker 1>up to what we see in the suburban areas well.

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<v Speaker 1>You can see that first of all, the nutrition is

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<v Speaker 1>a very big factor of how, you know, the African

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<v Speaker 1>American community is impacted by this virus because when you

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<v Speaker 1>don't have UH the type of national grocery change in

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<v Speaker 1>our in our community and you have liquor stores, you

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<v Speaker 1>have marijuana stores, you have a lottery stores and gas stations,

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<v Speaker 1>when you don't have a place where you can even

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<v Speaker 1>go get fresh produce and the nutritional meats and have

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<v Speaker 1>the uh the type of nutrition that they need to

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<v Speaker 1>sustain that when you look at how is going in

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<v Speaker 1>the neighborhoods, you could see that going to fast food

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<v Speaker 1>restaurants and eating fast foods and drinking UH soda and

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<v Speaker 1>not having the proper awareness of nutrition. That's what impact

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<v Speaker 1>it's all about. We are about making sure that we

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<v Speaker 1>could educate our people not only in the spirit ritual aspect,

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<v Speaker 1>but also in the net aspect, so on an impact.

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<v Speaker 1>We are dedicated as a voice in our community not

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<v Speaker 1>only to affect Dechoy, but again, as you said, we

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<v Speaker 1>had ninety million billion homes all around, and I want

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<v Speaker 1>to talk about that voice, UM, because you're right, that's

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<v Speaker 1>an incredible platform, UH that can certainly impact so many

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<v Speaker 1>as you said, ninety million plus. But what I want

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<v Speaker 1>to ask you to just talk about educating people. I

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<v Speaker 1>feel like these concerns, these problems, these gaps, these inequalities

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<v Speaker 1>that we've seen are not new to society. They're just

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<v Speaker 1>being laid bare once again because of the virus, because

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<v Speaker 1>of what happened in Minneapolis. So how do we really

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<v Speaker 1>get changed? How do we make sure that in those

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<v Speaker 1>urban areas you can get fresh produced I mean, I

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<v Speaker 1>went to school uptown in New York City and it

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<v Speaker 1>was a little bit of a sketchy neighborhood at that point,

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<v Speaker 1>but there were markets where I could as a student

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<v Speaker 1>access fresh pit produce. But how do we make sure

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<v Speaker 1>because as we know, healthcare became such a determination or

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<v Speaker 1>determining factor when it came to the virus and how

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<v Speaker 1>well you did, So, how do we make sure essentially

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<v Speaker 1>poorer neighborhoods have the same access to healthier eating options,

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<v Speaker 1>that they can have, better supermarkets and so on, that

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<v Speaker 1>they can have, you know, community gardens. Yes, so you're

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<v Speaker 1>you're correct about that, and that's that's going on to

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<v Speaker 1>uh we are. We have people who are setting up

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<v Speaker 1>and thank God for that, the community gardens where people

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<v Speaker 1>can come in and actually have organic vegetables and through

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<v Speaker 1>that they can grow. It's a process of education, and

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<v Speaker 1>this is what is all about. When you don't have

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<v Speaker 1>the knowledge and understanding, what's that your disposal, you know,

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<v Speaker 1>you go at that which is wrong because egns, that's

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<v Speaker 1>what ignorance does. And when you have UM national change,

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<v Speaker 1>grocery change that need to come into the city and

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<v Speaker 1>be able to service the people. I believe that that's

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<v Speaker 1>going to take um a community outcry of having the

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<v Speaker 1>them to be responsible and putting these um these supermarkets

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<v Speaker 1>into and grow storied into our community. But again, like

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<v Speaker 1>you said, we could start somewhere and that's that's what's happening.

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<v Speaker 1>And I'm glad you mentioned that. What about policy, what

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<v Speaker 1>do you think about lawmakers, whether it's on a state level,

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<v Speaker 1>whether it's on a city level, whether it's on the

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<v Speaker 1>federal level. What can be done, in your perspective, policies

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<v Speaker 1>to help out and solve some of these gaps that

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<v Speaker 1>are out there. What the policies you know what I

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<v Speaker 1>believe Carol, especially we've we've come into this new UH

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<v Speaker 1>presidential election that we've never seen before with its pandemic

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<v Speaker 1>going going on. I believe that when we look at

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<v Speaker 1>the different areas that we focus on, when we're talking

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<v Speaker 1>about building our military, which is great. Also, infrastructure was great.

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<v Speaker 1>I think we should have a policy to help the

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<v Speaker 1>African American community where we have a investment in lives.

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<v Speaker 1>And I really believe that when we look at how

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<v Speaker 1>African Americans have been taken for granted when it comes

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<v Speaker 1>to our vote, and now that we see UH President

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<v Speaker 1>UM nominee of Joe Biden coming up now and picking

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<v Speaker 1>a woman of color who was well qualified, I really

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<v Speaker 1>believe that's going to bring a lot of energy. And

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<v Speaker 1>it's got to take people who really realize that if

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<v Speaker 1>you're not boots on the ground and don't know what's

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<v Speaker 1>going on, then this is not really a issue with you.

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<v Speaker 1>But I really believe that as we begin to get

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<v Speaker 1>people inside who can help with the policies and get

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<v Speaker 1>it past where we can really help the community, especially

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<v Speaker 1>with health, healthcare, social justice and prison me for them

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<v Speaker 1>and things like that. One thing I want to ask

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<v Speaker 1>you about when it comes to crisis, Bishop Jackson, is

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<v Speaker 1>you know, I feel like Hurricane Katrina, you know, taught

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<v Speaker 1>us a lot about again the inequalities that are out there,

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<v Speaker 1>especially when it comes to the black community in the

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<v Speaker 1>United States. Um, what did we learn, what did the

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<v Speaker 1>black community maybe you know, get better prepared for perhaps

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<v Speaker 1>when it comes to crises. I'm just curious about the impact. Well,

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<v Speaker 1>you know that when that happened in two thousand and five,

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<v Speaker 1>that it was a major impact or on that American community.

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<v Speaker 1>And the when they leties broke, they are you know,

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<v Speaker 1>it went through all the different wards and and killed

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<v Speaker 1>people and also uh ruling from their their places. When

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<v Speaker 1>you even look at some of the pastor came to

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<v Speaker 1>just happen the past years, we could see that the

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<v Speaker 1>African American was affected by it and impacted by it

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<v Speaker 1>in a negative way. And so when you look at

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<v Speaker 1>what we learned by it, first of all, I feel

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<v Speaker 1>that we as a community and I speak you know

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<v Speaker 1>from my perspective, that we have to join together when

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<v Speaker 1>our resources to help in those you know, nobody is

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<v Speaker 1>uh born or want to be in harm's way. You know,

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<v Speaker 1>that's where the people was living and that's what happened

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<v Speaker 1>to him, the impact of that hurricane. And so what

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<v Speaker 1>we did from Detroit, we got bus loads of people,

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<v Speaker 1>We went down there, brought them back to Detroit, gave

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<v Speaker 1>them jobs, put them in housing. And so we learned

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<v Speaker 1>from that that we are resilient people and we have

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<v Speaker 1>to help each other, work with each other, and work

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<v Speaker 1>with mankind as a whole. But I do wonder, you know,

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<v Speaker 1>we're in a society where for years, especially when we

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<v Speaker 1>talk about the inequalities in society, whether it's men versus within,

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<v Speaker 1>whether it's whites versus blacks, or you know, people of

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<v Speaker 1>color in general. You know, people create focus groups, they

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<v Speaker 1>create initiatives, and yet here we are and the inequalities

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<v Speaker 1>and injustices still exist. What's the breakdown in the system.

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<v Speaker 1>Why hasn't more change come about? I really believe that

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<v Speaker 1>some of it is ignorance when it comes to people

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<v Speaker 1>who can make changes. Uh, this is my personal view

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<v Speaker 1>that it's ignorance or a lack of concern. Um. I

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<v Speaker 1>you know, the problem has been going on, not just recently,

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<v Speaker 1>but you know, before you and I were even born.

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<v Speaker 1>And I just really believe that there's a great awakening

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<v Speaker 1>is happening in our country with the Black Lives Matter,

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<v Speaker 1>with the death for George Floyd. You could evidently you

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<v Speaker 1>could see, you know, it's evident, you know, the way

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<v Speaker 1>they choked the life out of him. And this is

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<v Speaker 1>what's been going on not just with George Floyd, but

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<v Speaker 1>you can we can sit here for now and name

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<v Speaker 1>different ones. Well, well, and let me ask you because

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<v Speaker 1>I think we all thought, or many people thought that,

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<v Speaker 1>you know, the nation as a whole took a giant

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<v Speaker 1>step forward when Barack Obama was elected president. And yet

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<v Speaker 1>here we are yes and and als, you know, after

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<v Speaker 1>hundreds of years of of slavery and being not you know,

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<v Speaker 1>able to vote. You know, African Americans don't even have

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<v Speaker 1>the privilege even getting the marriage license at want at

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<v Speaker 1>one point in time. So it's not it's gonna take

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<v Speaker 1>more than eight years to correct the things that has

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<v Speaker 1>been going on, and it's going to take a continue

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<v Speaker 1>uh effort from you know, from the political side, to

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<v Speaker 1>the spiritual side to the business side. Well, and I

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<v Speaker 1>want to talk about the business side. You run a

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<v Speaker 1>network that reaches you know, ninety million people in the

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<v Speaker 1>United States. That's that has the power to be pretty influential.

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<v Speaker 1>It's quite a platform. We see other media networks certainly

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<v Speaker 1>using that platform to be persuasive when it comes to

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<v Speaker 1>policies and ways of thinking in the country. So how

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<v Speaker 1>how do you approach that with your network and what

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<v Speaker 1>you're thinking when it comes to content creation and so on. Well,

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<v Speaker 1>I believe that I have a great responsibility because before

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<v Speaker 1>Impact Network was born in two thousand and ten, there

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<v Speaker 1>was no African American, Christian or faith based of television

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<v Speaker 1>network in our nation. We have over forty seven million

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<v Speaker 1>African America's in this country in seventy claimed to be

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<v Speaker 1>strong religious. UH has strong religious conviction. It was there

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<v Speaker 1>was no voice out there. And so what we have

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<v Speaker 1>done and what we are doing is educating the people.

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<v Speaker 1>I feel it's a great responsibility for us in ninety

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<v Speaker 1>million homes, and as you said, there's a lot of

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<v Speaker 1>influence that we have when it comes to UH. The

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<v Speaker 1>voices that we put on Impact. We have Jesse Jackson

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<v Speaker 1>and also l Sharpton UM. This is the only network

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<v Speaker 1>to have to UH icons, UH civil rights icons who

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<v Speaker 1>are on every week talking about things like does that

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<v Speaker 1>affects the UH? The community and our our effort is okay,

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<v Speaker 1>it's time to vote, okay if we want to not

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<v Speaker 1>spend whether Republican or Democrats, we want to put the

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<v Speaker 1>facts out to the people. What's best for the community,

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<v Speaker 1>what's best UH for us as a people. And so

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<v Speaker 1>what we're doing is getting our impact to vote, getting

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<v Speaker 1>out the vote. We're bringing on qualified people that's going

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<v Speaker 1>to talk about the different issues than our community needs

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<v Speaker 1>to hear and and be able to respond to it. Hey,

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<v Speaker 1>just quickly, just got about thirty forty seconds. I am curious,

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<v Speaker 1>curious what the viewing trends have been, the growth maybe,

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<v Speaker 1>or what you've noticed since since the pandemic and the shutdown.

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<v Speaker 1>And just got about forty seconds here. Okay, real quickly.

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<v Speaker 1>It has grown up. We thought it was going to

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<v Speaker 1>take a major hit, but it didn't because people were

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<v Speaker 1>at home and people are looking for good family entertainment,

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<v Speaker 1>good family viewing and all their faith. Their faith has

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<v Speaker 1>you know, kicked in a lot of times. We know

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<v Speaker 1>we run in and we don't think about our faith,

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<v Speaker 1>but their faith were kicked in, and so Impact has

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<v Speaker 1>been a killer in a lot of these homes when

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<v Speaker 1>it comes to of this COVID nineteen and what we're

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<v Speaker 1>going through even without economic situation. Okay, we're gonna leave

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<v Speaker 1>it on that note. Great to get some time with you,

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<v Speaker 1>and we wish you well. Bishop Wayne T. Jackson, He's

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<v Speaker 1>founder and CEO of the Impact Impact Network, joining us

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<v Speaker 1>on the phone from Detroit and as I mentioned, they've

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<v Speaker 1>got an audience of some ninety million in the US

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<v Speaker 1>and air on Dish, Comcast, Verizon, Fire US, and so

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<v Speaker 1>much more