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Speaker 1: This episode is brought to you by P and C Bank.

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Speaker 1: A lot of people think podcasts about work are boring,

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Speaker 1: and sure they definitely can be, but understanding of professionals

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Speaker 1: routine shows us how they achieve their success little by little,

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Speaker 1: day after day. It's like banking with P and C Bank.

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Speaker 1: It might seem boring the safe plan and make calculated

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Speaker 1: decisions with your bank, but keeping your money boring is

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Speaker 1: what helps you live or more happily fulfilled life. P

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Speaker 1: and C Bank Brilliantly Boring since eighteen sixty five. Brilliantly

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Speaker 1: Boring since eighteen sixty five is a service mark of

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Speaker 1: the PNC Financial Service Group, Inc. P and C Bank

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Speaker 1: National Association Member FDIC.

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Speaker 2: All right, guys, welcome back, special episode to earn your leisure.

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Speaker 3: Yeah, Trey London in a building somewhere, brother, what's how

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Speaker 3: are you?

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Speaker 4: How you doing?

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Speaker 5: Shout out to Brixton.

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Speaker 3: Yeah you already know you did in the building, Yes, yes,

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Speaker 3: sir so yeah. A long time coming, man, very long

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Speaker 3: time coming. First of all, thank you for having me, guys.

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Speaker 3: This is one of my favorite podcasts, one of my

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Speaker 3: favorite systems, business.

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Speaker 4: Projects.

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Speaker 3: Just everything you guys have been doing for years has

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Speaker 3: been a monumental thing for myself watching it, and I

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Speaker 3: just want to say, forget talking to me and interviewing me.

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Speaker 3: I just want to say thank you, and I'm proud

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Speaker 3: of what you guys are doing. Because what you guys

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Speaker 3: are doing for us, I don't know, Like when you

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Speaker 3: guys only had a couple hundred thousand followers, I picked

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Speaker 3: up on it and I was like, who and what

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Speaker 3: the is this? I was like, Yo, this is monumental

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Speaker 3: for us, This is monumental. What you guys are doing

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Speaker 3: did not exist. You found a piece that we need,

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Speaker 3: that we needed. And the way you guys break down financial,

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Speaker 3: the way you guys break down business, the way you

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Speaker 3: guys break down every single thing. I just want to say,

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Speaker 3: before we even get going, thank you give yourselves around them. Love, love, love,

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Speaker 3: appreciate you guys have done. It's monumental and I love it.

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Speaker 6: Appreciate them.

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Speaker 3: Anyone I could tell I tell about this. Anyone your

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Speaker 3: earn your leisure.

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Speaker 4: Go follow them. You'll earn your leisure. Watch the movement.

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Speaker 3: Earn your leisure because no one today is doing anything

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Speaker 3: what you guys are doing for us, and you're breaking

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Speaker 3: it down in layman's terms.

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Speaker 4: If that makes sense.

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Speaker 3: You're breaking it down in such a way that it's

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Speaker 3: like one on one for dummies, if you have color,

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Speaker 3: If that makes sense. So I want to start right there. Man,

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Speaker 3: thank you for having me and thank you for doing

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Speaker 3: what you guys do.

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Speaker 4: Man. I appreciate it.

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Speaker 1: Likewise, Man, I feel like every time we run into

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Speaker 1: each other, it's been the same energy exchange.

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Speaker 5: It's always been that praise of it. So we appreciate you.

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Speaker 5: And I always say, when Dre's in the room, are

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Speaker 5: we in the right room?

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Speaker 4: We're in the right room many times. Man.

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Speaker 2: So you've been somebody that's been behind the scenes. If

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Speaker 2: people don't know who you are, you've been a music

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Speaker 2: mobile for a while. Did you find post Malone?

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Speaker 4: Yes? I discovered him.

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Speaker 2: You discovered post Malone. Yes, that's one of the biggest

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Speaker 2: artists in the world. Management you were management.

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Speaker 3: As well, right, discovered and managed for eleven years. I

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Speaker 3: think like twenty fourteen. I discovered him when he was

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Speaker 3: rapping and wasn't even thinking about singing, and we didn't

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Speaker 3: even call the word melodic then. Like I literally was

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Speaker 3: telling him after watching him play guitar at night. He

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Speaker 3: used to play guitar at night, but wanting to rap

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Speaker 3: in the studio all day. And I was like, hold

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Speaker 3: on a second, you have all these people looking at

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Speaker 3: you while you're singing in the kitchen on the island

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Speaker 3: counter this that. How on godscreen Earth would you just rap?

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Speaker 3: I don't care mix it sing rap. If you have

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Speaker 3: to back, then we call it sing rap. It was

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Speaker 3: even called melodic like And he went away for one weekend.

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Speaker 3: I didn't think he was even listening to me. He

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Speaker 3: went away for the weekend, and after he came back

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Speaker 3: from Texas, he made.

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Speaker 4: A song doing exactly what I asked him to do.

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Speaker 3: And it was kind of crazy because it was like,

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Speaker 3: you know, when you're trying and trying something in the studio,

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Speaker 3: you're doing it, and you're doing something that was a

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Speaker 3: moment for me like where I was just like, Wow.

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Speaker 4: That's it. He hit it. He hit it right there,

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Speaker 4: and from there he.

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Speaker 3: Made another two songs or three songs, and then right

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Speaker 3: after that it was why iverson Late by iverson November

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Speaker 3: twenty fourteen. November December. I can't even say December. It's

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Speaker 3: like November December, we put it out February. I'm not

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Speaker 3: saying that's how it just went like that. But that

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Speaker 3: started the snowball, so.

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Speaker 2: We got allowed to talk about We're gonna talk about that.

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Speaker 2: We're gonna talk about your Spirits brand. We're going to

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Speaker 2: talk about you have an extensive real estate portfolio, yes,

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Speaker 2: and just all around entrepreneurs. So first and foremost, thanks

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Speaker 2: for coming. Appreciate it, Thank you for having me. All Right,

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Speaker 2: so let's let's let's start at the beginning. So you

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Speaker 2: you from London, Yeah, Brixton.

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Speaker 4: Yeah, Brixton, South London.

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Speaker 3: Okay, shout out the morning shot on the end the

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Speaker 3: man shout to the Jamaican man.

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Speaker 6: We got legendary running London. Yeah, Royal, we did, roy

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Speaker 6: hold up you know what?

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Speaker 4: Yes, I did.

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Speaker 2: Yeah.

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Speaker 4: I was shocked. It's the Internet.

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Speaker 3: You don't know how far the Internet goes, the same

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Speaker 3: thing like we was just saying with posts, I didn't

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Speaker 3: know how far the Internet goes until you go out there.

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Speaker 3: Like I remember one time we had to show our

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Speaker 3: first show in Toronto. Shouted them in Toronto, shout the

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Speaker 3: six out to Drake and my guys. Like I went

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Speaker 3: to Toronto and I looked to a room full and

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Speaker 3: I was like, like the Internet's real. What I'm saying, like,

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Speaker 3: I don't know how far and why day it goes

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Speaker 3: like the Internet is something that's very, very real.

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Speaker 6: London has always been a good town. Shot the Hackney shot.

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Speaker 4: Yes, that's a fact. Man.

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Speaker 2: So so how did I So what's the journey? You

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Speaker 2: start in London, you start in the ends. So how

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Speaker 2: do you make it to America? How do you start music?

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Speaker 2: How does this whole thing store?

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Speaker 3: It's kind of crazy because people tell me that I

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Speaker 3: tell pieces of the story, and I don't.

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Speaker 4: I leave out very important parts of the story.

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Speaker 3: But I'm going to just it's no bad place to

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Speaker 3: put it like this, and no better place to tell

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Speaker 3: it like raw. And I started in bricks in South

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Speaker 3: London and everything started with the hustle. You name it,

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Speaker 3: you think it, I did it. I'm not going to

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Speaker 3: say anything.

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Speaker 4: More statue limitations.

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Speaker 5: That's your limitations because.

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Speaker 4: In that place it lasts forever.

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Speaker 3: Here I think, oh yeah, there's there's none, and in

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Speaker 3: the UK it doesn't.

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Speaker 4: Maybe one hundred years from now, we're going to leave

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Speaker 4: it right there. Yeah.

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Speaker 3: So that's why I describe it the way I describe it.

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Speaker 3: But man was a road man came up off the streets.

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Speaker 3: Do you name it? From a young guy, I would

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Speaker 3: buy a car with a knockdoor. I remember my first

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Speaker 3: car when I was sixteen seventeen years old, was a

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Speaker 3: nineteen ninety six giving away. My age was nineteen ninety

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Speaker 3: six BMW. I remember Mandam on the ends telling my

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Speaker 3: uncle to tell me to slow down.

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Speaker 5: Got Ja making in your blood, Yeah.

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Speaker 4: Slowing down.

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Speaker 3: You tell your nephew to slow down doing too much? Yeah,

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Speaker 3: he's doing too much. But at the time I wasn't

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Speaker 3: doing too much. I was doing the right thing. No

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Speaker 3: one knew that I bought the car with a crash

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Speaker 3: door the doors fixed. They just saw me driving down

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Speaker 3: the block, you know, like paid in full. No one,

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Speaker 3: no one really looked at it like oh, they just

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Speaker 3: looked at it like this guy is doing too much

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Speaker 3: too early and telling him to slow down, which makes

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Speaker 3: you want to talk about something like a little later,

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Speaker 3: that just gave me a thing in my mind with

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Speaker 3: like how do you guys deal with family situation? Like

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Speaker 3: like I know you guys now, like where you're coming from.

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Speaker 3: I don't know enough of the story, but like, how

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Speaker 3: do you deal with that situation when you start getting

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Speaker 3: really big.

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Speaker 2: Your family, like your kids are like your extended family,

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Speaker 2: like extended fas, cousins and stuff like that.

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Speaker 3: Yeah, like your cousins, your uncles, your dish, your dad,

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Speaker 3: like the kids.

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Speaker 4: It's cool.

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Speaker 3: My kids, they don't want for anything, And you know,

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Speaker 3: they don't really know what's going They're still young. They

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Speaker 3: don't really know what's going on in this wall, apart

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Speaker 3: from their living a life that I wish I was

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Speaker 3: living at their age. But how do you, guys with

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Speaker 3: success deal with the family situation? How do you deal

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Speaker 3: people wanting things from you? You giving and giving and

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Speaker 3: them still walking around like you didn't give a thing,

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Speaker 3: Like it's a it's I.

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Speaker 4: Don't know, only because we just mentioned that.

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Speaker 3: Something hit me immediately, Like how do you guys deal

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Speaker 3: with that?

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Speaker 2: I mean, for me, I think it's it's important to

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Speaker 2: set boundaries, so I always kind of have boundaries, and

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Speaker 2: luckily for me, I don't. I don't really have people

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Speaker 2: that's asking for a variety of different things, like I mean,

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Speaker 2: somebody asking something that they really need it needed. But

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Speaker 2: other than that, I'm not really in communication with a

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Speaker 2: lot of people on a daily basis, So I haven't

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Speaker 2: put myself in a situation where I'm taking care of

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Speaker 2: people right like I'd set that early on.

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Speaker 6: Like so for me, I've been fortunate.

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Speaker 2: I don't have a lot of people that surround me

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Speaker 2: that's trying to take advantage or trying to be greedy,

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Speaker 2: and if I do see somebody has that level of characteristics,

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Speaker 2: then we got to separate early because that's not sustainable

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Speaker 2: long term.

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Speaker 5: I think it's very similar.

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Speaker 1: We've been blessing that nature where it hasn't been too

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Speaker 1: many people that's been around us that are trying to

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Speaker 1: take I didn't grow up with a large family, so

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Speaker 1: like my friends o the people I speak to on

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Speaker 1: a daily basis, and that my friends are the who

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Speaker 1: we created.

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Speaker 5: A business with. So we talked about that regardless.

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Speaker 1: And so I think the most the biggest adds that

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Speaker 1: I tend to get is information, which I think is

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Speaker 1: more important because information can lead to opportunities, It could

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Speaker 1: lead to networking. That doesn't take much from me, because

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Speaker 1: we give information every day, like we give it out

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Speaker 1: on our show, we give it out on Mondays when

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Speaker 1: people see us, we do speaking events, were giving out

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Speaker 1: information all the time, and so that seems to be

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Speaker 1: the most important currency that people will ask, well.

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Speaker 3: Yeah, it became an issue, like because obviously I like

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Speaker 3: what you guys said, and I had to start doing

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Speaker 3: what you guys do and like just cut, cut, cut,

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Speaker 3: use the scissors.

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Speaker 4: Start looking back.

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Speaker 3: As one of my guys say, keep looking forward, because

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Speaker 3: every time you look back, what you're doing is holding

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Speaker 3: yourself back. And like it's just a serious situation. It's

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Speaker 3: only because of what I just thought of. And I

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Speaker 3: remember a situation where someone came and told me, oh,

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Speaker 3: like young uncle said this or this one said this,

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Speaker 3: because it's it, and I'm like, hold on a second.

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Speaker 3: These people don't know what I've done for everybody in

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Speaker 3: my career. These people do notn't know like how far

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Speaker 3: I've stretch my hand, and then they come back for

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Speaker 3: me to stretch my hand again, and that's when I

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Speaker 3: cut the scissors. And it's like there has to be

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Speaker 3: a moment when you say no, and like you said,

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Speaker 3: you didn't even enter it.

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Speaker 4: So I'm in that entering stage where it's like, yo.

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Speaker 5: Just it's always been a monetary ask.

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Speaker 4: Yeah, in some way, you come from Brixton, South London.

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Speaker 3: People see you move to America, they see the stars,

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Speaker 3: they see this, they see that they see you on

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Speaker 3: private jets, they see you own a private jet.

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Speaker 4: They see this earners. What's up?

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Speaker 1: You ever walk into a small business and everything just

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Speaker 1: works like the checkout is fast, the receipts are digital,

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Speaker 1: tipping is a breeze, and you're out the door before

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Speaker 1: the line even builds odds are they're using Square. We

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Speaker 1: love supporting businesses that run on Square because it just

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Speaker 1: feels seamless. Whether it's a local coffee shop, a vendor

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Speaker 1: at a pop up market, or even one of our

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Speaker 1: merch partners. Square makes it easy for them to take payments,

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Speaker 1: manage inventory, and run their business with confidence, all from

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Speaker 1: one simple system. One of the things we love most

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Speaker 1: is seeing neighborhood businesses level up. Dises's West Indian Spired

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Speaker 1: writing our community that started with a small takeout counter.

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Speaker 1: Now with Square, they've been able to expand into a

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Speaker 1: full sit down restaurant and even started catering events across

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Speaker 1: the city. That's the kind of growth that inspires us,

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Speaker 1: and it's powered by Square. Square is built for all

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Speaker 1: types of businesses, from the corner bagel shop that turned

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Speaker 1: into a local chain, to the specialty market with thousands

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Speaker 1: of unique items to the stylist who's been holding you

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Speaker 1: down for years. If you're a business owner or even

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Speaker 1: just thinking about launching something soon, Square is hands down

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Speaker 1: one of the best tools out there to help you start,

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Speaker 1: run and grow. It's not just about payments, it's about

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Speaker 1: giving you time back so you can focus on what

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Speaker 1: matters most ready. To see how Square can transform your business,

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Speaker 1: visit Square dot com backslash go backslash eyl to learn

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Speaker 1: more that Square dot com backslash, go backslash uyl, don't wait,

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Speaker 1: don't hesitate. Let's Square handle the back end so you

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Speaker 1: can keep pushing your vision forward.

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Speaker 4: You see, not that like what like?

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Speaker 3: So then they start reaching a hand and it's like

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Speaker 3: the Jamaican mentality sometimes like oh my man thinks he's

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Speaker 3: too big or mimon's this, or he's this or he's that.

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Speaker 4: But it's not even that, like when do you stop?

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Speaker 3: Like that's why I wish I started and did it

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Speaker 3: how you guys did it?

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Speaker 4: Just kept it where there ain't even an entrance.

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Speaker 3: For that, if that makes sense, you know, even like

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Speaker 3: when is the time when you say when no it

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Speaker 3: is not good enough or when no is just no?

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Speaker 3: If that makes sense, I'm only saying that because the

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Speaker 3: conversation we just had, I'm like, wow, it just WoT

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Speaker 3: me a flash back.

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Speaker 5: They told us that no was a complete sentence.

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Speaker 3: Yeah, I learned that no is the most powerful word

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Speaker 3: in the dictionary, and oh, the most shortest word, the

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Speaker 3: most powerful word.

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Speaker 4: It's just no.

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Speaker 3: The more you could say no, the more powerful you get. Also,

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Speaker 3: the more you hear no is more powerful you got.

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Speaker 3: It works two ways.

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Speaker 4: You say no.

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Speaker 3: It's harsh, but even the person is saying no to

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Speaker 3: it should make them stronger. Every time I heard no,

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Speaker 3: it made me stronger in life, more creative.

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Speaker 4: Yes, yes, yeah, Well.

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Speaker 6: There you have it. Ladies and gentlemen. Don't ask ray

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Speaker 6: for nothing.

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Speaker 5: The man said no unless it's about these spirits.

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Speaker 4: We got that.

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00:14:25,680 --> 00:14:28,240
Speaker 3: This is about the lundras or growing the brown or

304
00:14:28,240 --> 00:14:31,280
Speaker 3: growing the business even stronger, like no means no, like

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00:14:32,520 --> 00:14:34,440
Speaker 3: the odes you could have is you can find the

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Speaker 3: lungdris in the store near you, like y'all told why,

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00:14:38,120 --> 00:14:40,720
Speaker 3: the more genes you name it, you could That's the

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Speaker 3: only yes for me, because everything else is no.

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Speaker 6: Man.

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Speaker 2: So all right, So back to the South London story.

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Speaker 2: So you're starting South London and you're hustling. You know,

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Speaker 2: you're doing whatever you gotta do to survive. But how

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Speaker 2: do you make it? Like, how do you make it

314
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Speaker 2: to America? How do you make it in the music industry?

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Speaker 2: Like what's what's the the key from the streets to

316
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Speaker 2: being you know in the music business.

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Speaker 4: Perseverance man, perseverance.

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Speaker 3: You got to visualize it, you got to really believe it.

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Speaker 3: Like I remember how much people fought from from England

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Speaker 3: to America.

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Speaker 4: This guy's a dreamer. How much people looked at me

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Speaker 4: and was thinking.

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Speaker 6: All right, but yeah, you can moved to America. Two

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Speaker 6: thousand and eight, you just said I'm just coming to America.

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Speaker 3: Yeah. It got to a stage where I was watching

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Speaker 3: and seeing a ceiling shout to the artists in the UK,

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Speaker 3: that's killing it right now from your skeptors. My brother

328
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Speaker 3: Central seed that back then we didn't really have that.

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Speaker 3: You had grime, you had garage, you like a more.

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Speaker 3: There wasn't a hip hop scene in Detoy.

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Speaker 2: Explain to the audience and that that doesn't know because

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Speaker 2: I recently got educated. I saw gigs had posted and

333
00:15:58,720 --> 00:16:05,400
Speaker 2: I didn't know the difference between grime and so there's drill,

334
00:16:05,520 --> 00:16:09,720
Speaker 2: there's grime, and then there's rap. Yes, grime and rap

335
00:16:10,080 --> 00:16:11,600
Speaker 2: are similar, but they're not the same.

336
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Speaker 3: Yeah, so grime is like real gritty London streets music

337
00:16:17,360 --> 00:16:21,960
Speaker 3: that like has variations of I can't say dance music,

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00:16:22,040 --> 00:16:26,040
Speaker 3: but it has a variation which mixes some form of

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00:16:26,120 --> 00:16:31,720
Speaker 3: like hip hoppy drill. So Thatkepta, Yes, so Skepta is

340
00:16:31,800 --> 00:16:36,160
Speaker 3: like a normally Skepta is like you can, yeah, he

341
00:16:36,240 --> 00:16:40,200
Speaker 3: could rap, he could do grime. Give Skepta any beat

342
00:16:40,680 --> 00:16:45,040
Speaker 3: and he's eating it for breakfast. So like what grime

343
00:16:45,120 --> 00:16:47,800
Speaker 3: does is like it's a fast, more up temple beat.

344
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Speaker 3: They have a different bounce to it, but they're spitting.

345
00:16:51,360 --> 00:16:54,760
Speaker 3: They might spit faster, they might spit harder, but it's

346
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Speaker 3: it's not hip hop, if it makes sense, but it

347
00:16:58,120 --> 00:17:01,480
Speaker 3: derives from hip hop. It's really hard to explain, like

348
00:17:01,640 --> 00:17:05,120
Speaker 3: own genre. Yes, it's its own genre in itself, and

349
00:17:05,200 --> 00:17:08,920
Speaker 3: like grime just has Like even just now while we're

350
00:17:08,920 --> 00:17:10,840
Speaker 3: talking about it, I can head a grime beat, a

351
00:17:10,840 --> 00:17:12,800
Speaker 3: particular grind beat in my in my head, and it's

352
00:17:12,840 --> 00:17:17,000
Speaker 3: like grime is in its own lane, its own thing.

353
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Speaker 3: Like back in the day before grime is started off

354
00:17:19,359 --> 00:17:22,000
Speaker 3: with a what I didn't say before because it was

355
00:17:22,000 --> 00:17:24,040
Speaker 3: around the same time, but there was a music called

356
00:17:24,119 --> 00:17:27,480
Speaker 3: garage and like house music over here is nice and

357
00:17:27,640 --> 00:17:30,360
Speaker 3: so Forth's this is that it's like that globally. But

358
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Speaker 3: we used to have house music and guys used to

359
00:17:33,040 --> 00:17:41,280
Speaker 3: spit on top of the house beats and people would

360
00:17:41,359 --> 00:17:44,199
Speaker 3: have their own people would go and get crazy to

361
00:17:44,240 --> 00:17:46,879
Speaker 3: the lyrics, bouncing in the clubs.

362
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Speaker 4: And like that.

363
00:17:50,119 --> 00:17:54,720
Speaker 3: Grime garage house music, it has its own similarity, if

364
00:17:54,720 --> 00:17:57,840
Speaker 3: that makes sense. But grime veered off and was like

365
00:17:57,920 --> 00:17:59,040
Speaker 3: a product of the streets.

366
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Speaker 4: Definitely straight from the UK drill.

367
00:18:01,640 --> 00:18:04,440
Speaker 3: I know they say, like drill comes from Chicago, drill

368
00:18:04,440 --> 00:18:08,359
Speaker 3: in New York, but like the drill in the UK

369
00:18:09,680 --> 00:18:11,840
Speaker 3: was similar to the drill in New York.

370
00:18:12,040 --> 00:18:13,240
Speaker 6: It was the same producers.

371
00:18:13,800 --> 00:18:18,320
Speaker 3: Yes, now you know, I didn't know, you know, shout

372
00:18:18,359 --> 00:18:22,480
Speaker 3: to him on the beat like pop Smoke, Rest in Peace,

373
00:18:22,680 --> 00:18:25,600
Speaker 3: heard what was going on in the UK, reached out

374
00:18:25,640 --> 00:18:28,680
Speaker 3: to the UK producers and done something that no New

375
00:18:28,800 --> 00:18:31,960
Speaker 3: York rapper ever did, and it made the New York drill,

376
00:18:31,960 --> 00:18:34,359
Speaker 3: if that makes sense. But it was from the sound

377
00:18:34,480 --> 00:18:36,760
Speaker 3: in the UK, so you guys definitely know the difference.

378
00:18:37,240 --> 00:18:39,200
Speaker 4: So that was.

379
00:18:39,200 --> 00:18:43,080
Speaker 3: More the UK thing, and hip hop wasn't such a thing.

380
00:18:44,240 --> 00:18:45,240
Speaker 3: I met this.

381
00:18:45,440 --> 00:18:48,440
Speaker 6: Like Gigs he's hip hop. Yes, he's like old boom

382
00:18:48,480 --> 00:18:49,800
Speaker 6: Bad rap. He's a rapper.

383
00:18:49,920 --> 00:18:53,480
Speaker 3: Yes, Gigs is a straight rapper, and so many others.

384
00:18:53,760 --> 00:18:56,760
Speaker 3: But like I said, even Central Ce he's a rapper,

385
00:18:57,240 --> 00:19:00,560
Speaker 3: but Central Ce veers from crime grime.

386
00:19:01,000 --> 00:19:02,120
Speaker 5: He's under that Skeptic.

387
00:19:02,840 --> 00:19:05,040
Speaker 4: He's not under him, but he's like he.

388
00:19:05,119 --> 00:19:08,000
Speaker 5: Veers across it, he could say, in a sense of

389
00:19:08,119 --> 00:19:08,720
Speaker 5: like his crew.

390
00:19:08,760 --> 00:19:10,879
Speaker 1: Like the first time I ever saw him, he was

391
00:19:10,920 --> 00:19:12,720
Speaker 1: in a video with Skeptic asap.

392
00:19:12,840 --> 00:19:15,360
Speaker 5: Yes, I'm like, who's that kid? Yes, he's from that

393
00:19:15,359 --> 00:19:15,800
Speaker 5: that crew.

394
00:19:15,880 --> 00:19:19,560
Speaker 4: Yes, So there's a difference, but it was me.

395
00:19:19,720 --> 00:19:23,200
Speaker 3: I wanted to be the It's like I can't even

396
00:19:23,240 --> 00:19:27,200
Speaker 3: say like I wanted to be a manager agent at

397
00:19:27,200 --> 00:19:27,680
Speaker 3: this or that.

398
00:19:28,080 --> 00:19:29,080
Speaker 4: It just got to a park.

399
00:19:29,119 --> 00:19:31,200
Speaker 3: I was in the UK, I was on the roads

400
00:19:31,600 --> 00:19:35,600
Speaker 3: and there was this artist that from my hood that

401
00:19:35,720 --> 00:19:39,240
Speaker 3: went to jail, and just before he went to jail,

402
00:19:39,320 --> 00:19:42,720
Speaker 3: he was going crazy and he was just today we

403
00:19:42,720 --> 00:19:44,800
Speaker 3: could call it content, but it wasn't content.

404
00:19:44,920 --> 00:19:46,240
Speaker 4: It was just he was doing.

405
00:19:46,080 --> 00:19:47,960
Speaker 3: A lot of things knowing that he was going to jail,

406
00:19:48,040 --> 00:19:52,200
Speaker 3: and he was on every DVD shout to streets incarcerated

407
00:19:52,200 --> 00:19:56,199
Speaker 3: that was like the UK Smack or the UK and

408
00:19:56,240 --> 00:19:59,680
Speaker 3: Cocaine City. Cocaine City, shout out to my brother French Montana,

409
00:19:59,840 --> 00:20:03,199
Speaker 3: like that was what we had then, and he was

410
00:20:03,280 --> 00:20:07,560
Speaker 3: going crazy on them. And when he came out of jail,

411
00:20:08,800 --> 00:20:11,120
Speaker 3: he heard some of the people tell him, yo, Dre.

412
00:20:11,200 --> 00:20:14,080
Speaker 4: Dre wants to see you. Dre wants to see you.

413
00:20:14,400 --> 00:20:17,280
Speaker 4: And he was like, word, okay, let me go see Dre.

414
00:20:17,720 --> 00:20:20,000
Speaker 3: But it was like I always had a love for music,

415
00:20:20,320 --> 00:20:22,920
Speaker 3: but I felt like that was a part of my path.

416
00:20:23,600 --> 00:20:31,080
Speaker 3: So shout out to Soros after like, because that was me.

417
00:20:31,320 --> 00:20:33,840
Speaker 3: That was the bridging of the gap. Whether he made

418
00:20:33,840 --> 00:20:37,439
Speaker 3: it huge or he didn't make it huge, Yeah, that

419
00:20:37,560 --> 00:20:40,000
Speaker 3: was the gap. I moved to America because of him,

420
00:20:40,080 --> 00:20:42,639
Speaker 3: and it's crazy I moved, but he didn't.

421
00:20:42,680 --> 00:20:45,040
Speaker 4: He kept wanting to go back and forth, back and forth.

422
00:20:45,080 --> 00:20:48,080
Speaker 3: And I told him that to crack this cold in America,

423
00:20:48,119 --> 00:20:50,160
Speaker 3: you gotta fully live the hustle.

424
00:20:50,440 --> 00:20:52,199
Speaker 4: You gotta eat and sleep this hustle.

425
00:20:52,560 --> 00:20:56,080
Speaker 3: This isn't something that you can go, come back, go

426
00:20:56,240 --> 00:20:56,879
Speaker 3: and come back.

427
00:20:57,240 --> 00:20:57,600
Speaker 4: People.

428
00:20:57,720 --> 00:20:59,440
Speaker 3: You can't just go to England think you're going to

429
00:20:59,480 --> 00:21:01,520
Speaker 3: take a piece of of what's going on in England

430
00:21:01,520 --> 00:21:03,480
Speaker 3: and go back to your country. You can't come to

431
00:21:03,520 --> 00:21:05,919
Speaker 3: America and think it's just gonna come and take a piece.

432
00:21:06,320 --> 00:21:08,680
Speaker 3: People got to see you eating and sleeping and going

433
00:21:08,720 --> 00:21:11,920
Speaker 3: through the same daily hustles and struggle as them. And

434
00:21:12,680 --> 00:21:17,159
Speaker 3: he kept going back and forth, and one day he

435
00:21:17,240 --> 00:21:18,960
Speaker 3: went back and I told him, listen, this is not

436
00:21:19,000 --> 00:21:20,720
Speaker 3: going to work. If you keep going back and forth,

437
00:21:20,800 --> 00:21:23,560
Speaker 3: it's not going to happen. One day he came back,

438
00:21:23,600 --> 00:21:25,760
Speaker 3: and I was just going mad, going crazy about this

439
00:21:25,800 --> 00:21:29,280
Speaker 3: guy called Austin Post. He turned into Post below, and

440
00:21:29,760 --> 00:21:31,399
Speaker 3: I could see it in his eyes, and I just

441
00:21:31,440 --> 00:21:34,439
Speaker 3: saw like he knew when he came back that my

442
00:21:34,520 --> 00:21:37,320
Speaker 3: concentration was on something totally else. And I had found

443
00:21:37,400 --> 00:21:40,120
Speaker 3: I cracked the piece like I cracked the cold. And

444
00:21:40,600 --> 00:21:42,240
Speaker 3: I was still living in New York at the time.

445
00:21:42,280 --> 00:21:44,520
Speaker 3: I loved New York. I was living here for six years.

446
00:21:45,000 --> 00:21:48,600
Speaker 3: But then I went to LA in twenty fourteen, and

447
00:21:49,359 --> 00:21:52,879
Speaker 3: after meet and him seeing things I'd never seen before,

448
00:21:53,920 --> 00:21:58,160
Speaker 3: there was something called gamers. Like you guys might think

449
00:21:58,200 --> 00:22:03,120
Speaker 3: that's normal now, Yeah, Like just in twenty fourteen, there

450
00:22:03,160 --> 00:22:05,600
Speaker 3: was no gamers in New York. I'm not going to

451
00:22:05,640 --> 00:22:07,720
Speaker 3: say there wasn't, because I know someone somewhere there was

452
00:22:07,800 --> 00:22:10,040
Speaker 3: a gamer, but it didn't really exist in New York.

453
00:22:10,080 --> 00:22:12,080
Speaker 3: I was going over to the West coast and I

454
00:22:12,119 --> 00:22:15,679
Speaker 3: found hold on a second, there's an eighteen year old

455
00:22:15,760 --> 00:22:19,159
Speaker 3: kid with an ascid martin outside from wearing a headset

456
00:22:19,240 --> 00:22:21,199
Speaker 3: with a microphone.

457
00:22:20,880 --> 00:22:22,240
Speaker 4: Dient tating on Minecraft.

458
00:22:22,359 --> 00:22:22,520
Speaker 6: Yeah.

459
00:22:22,560 --> 00:22:27,560
Speaker 3: Yeah, And that happened to be what's today is known

460
00:22:27,560 --> 00:22:28,920
Speaker 3: as Shade.

461
00:22:29,040 --> 00:22:30,680
Speaker 6: It was they liked the new stream. It was like

462
00:22:30,720 --> 00:22:31,240
Speaker 6: the old stream.

463
00:22:31,440 --> 00:22:35,040
Speaker 3: Yes, he was streaming on YouTube and his name was

464
00:22:35,080 --> 00:22:39,160
Speaker 3: Jason Starts to Jason. He had moved from Texas, from

465
00:22:39,480 --> 00:22:42,919
Speaker 3: Dallas to Los Angeles, got an.

466
00:22:42,800 --> 00:22:47,520
Speaker 4: Agent which was managing him. And that was how I

467
00:22:47,600 --> 00:22:48,160
Speaker 4: met Post.

468
00:22:48,200 --> 00:22:50,520
Speaker 3: When I was going back and forth from a house,

469
00:22:50,600 --> 00:22:52,040
Speaker 3: like someone brought me to a house in.

470
00:22:54,280 --> 00:22:54,840
Speaker 4: Bronze.

471
00:22:55,440 --> 00:22:57,960
Speaker 3: He brought me to a house and then Sino and

472
00:22:58,560 --> 00:23:02,119
Speaker 3: there was this house and like there was producers, there

473
00:23:02,160 --> 00:23:03,560
Speaker 3: was gamers, there was this.

474
00:23:03,680 --> 00:23:04,800
Speaker 4: There was that no.

475
00:23:04,720 --> 00:23:08,119
Speaker 3: One really had a capture on what was going on

476
00:23:08,200 --> 00:23:10,280
Speaker 3: or what was happening next. And I went into this

477
00:23:10,320 --> 00:23:13,200
Speaker 3: house and I was just like, wow, there's something here.

478
00:23:13,880 --> 00:23:15,920
Speaker 3: It's like you ever walk into somewhere and you feel

479
00:23:16,000 --> 00:23:18,920
Speaker 3: you smell gold, and you're like, hold on, there's something here,

480
00:23:19,000 --> 00:23:22,480
Speaker 3: and I'm capturing the gold. And that's where I met posts.

481
00:23:22,480 --> 00:23:24,479
Speaker 3: He used to change his clothes two three times a day.

482
00:23:24,480 --> 00:23:26,280
Speaker 3: I used to think this guy was crazy. We're in

483
00:23:26,280 --> 00:23:27,960
Speaker 3: the same house. We didn't go anywhere in the house

484
00:23:28,000 --> 00:23:30,000
Speaker 3: all day, but you're changing your clothes. All of a sudden,

485
00:23:30,040 --> 00:23:32,119
Speaker 3: you come out, You're changing your shoes. This guy, I

486
00:23:32,200 --> 00:23:35,280
Speaker 3: was like, what the hell? Then shout out to FKI.

487
00:23:35,480 --> 00:23:40,720
Speaker 3: First he got bought over from Atlanta or he came

488
00:23:40,720 --> 00:23:42,439
Speaker 3: and flew in from Atlanta, and everyone used to talk

489
00:23:42,480 --> 00:23:42,960
Speaker 3: about this guy.

490
00:23:43,000 --> 00:23:44,360
Speaker 4: I was like, who the hell is this guy?

491
00:23:44,440 --> 00:23:45,800
Speaker 3: Like, I didn't know who he was at the time,

492
00:23:46,760 --> 00:23:51,000
Speaker 3: legendary producer that started a lot and was just key

493
00:23:51,080 --> 00:23:54,400
Speaker 3: into knowing a lot of things early. And I watched

494
00:23:55,359 --> 00:23:59,439
Speaker 3: these two formal relationships and the same time, while posting

495
00:23:59,480 --> 00:24:02,439
Speaker 3: hit was form relationship. I was forming a relationship in

496
00:24:02,440 --> 00:24:04,840
Speaker 3: my head of what to do next, if that makes sense.

497
00:24:05,160 --> 00:24:07,560
Speaker 3: The thing why I had a difference because I had

498
00:24:07,640 --> 00:24:09,680
Speaker 3: already done it in New York, if that makes sense.

499
00:24:09,920 --> 00:24:13,080
Speaker 3: Shout out to Jada Kiss French Montana, Like I already

500
00:24:13,200 --> 00:24:17,080
Speaker 3: made or executive produced big hits in New York already,

501
00:24:17,240 --> 00:24:22,120
Speaker 3: which one so a New York minute gunshot caller, Like

502
00:24:22,240 --> 00:24:27,720
Speaker 3: all these records wouldn't have existed if I hadn't introduced

503
00:24:27,720 --> 00:24:31,680
Speaker 3: French Montana to this producer. So that's when I first knew, like, Bro,

504
00:24:31,800 --> 00:24:34,680
Speaker 3: you could do this. Shout out to my brother Emmanuel.

505
00:24:34,720 --> 00:24:37,520
Speaker 3: Before all that, I was running around doing the same hustle.

506
00:24:37,600 --> 00:24:40,719
Speaker 3: I bought truck routes I did this. There's no hustle.

507
00:24:40,800 --> 00:24:43,520
Speaker 3: I haven't done. I bought a truck route was delivering

508
00:24:43,600 --> 00:24:46,400
Speaker 3: Starbucks coffee in the glass back in the day.

509
00:24:46,440 --> 00:24:48,400
Speaker 4: Like, there's no hustle. I haven't done.

510
00:24:48,680 --> 00:24:50,840
Speaker 3: Whether it's buying it, whether it's selling it. Like I

511
00:24:50,880 --> 00:24:52,960
Speaker 3: said some I can say some, I can't say, I've

512
00:24:52,960 --> 00:24:57,520
Speaker 3: done it all. So by the time I had met

513
00:24:57,680 --> 00:25:00,800
Speaker 3: French Montana, and that was like very in New York.

514
00:25:00,920 --> 00:25:03,440
Speaker 4: No one even knew who he was. No one.

515
00:25:04,160 --> 00:25:06,760
Speaker 3: I remember in the barbershop because I'd moved from New

516
00:25:06,880 --> 00:25:09,720
Speaker 3: York to New Jersey to just Edgewater up the hill

517
00:25:09,760 --> 00:25:12,399
Speaker 3: from Edgewater to New Jersey, and people in the barbershop

518
00:25:13,040 --> 00:25:15,320
Speaker 3: was kind of laughing at me, Bro, because there was

519
00:25:15,400 --> 00:25:19,199
Speaker 3: like this guy's taking advantage of Ray Dreson and this

520
00:25:19,240 --> 00:25:22,640
Speaker 3: guy sleep in his couch. This is that blah blah blah.

521
00:25:22,680 --> 00:25:25,240
Speaker 3: I used to talk a lot of shit French Monte. Yeah,

522
00:25:25,280 --> 00:25:27,840
Speaker 3: and it's crazy today. He lived with you, he had

523
00:25:28,000 --> 00:25:29,960
Speaker 3: live with me. He was just staying. He was staying.

524
00:25:30,080 --> 00:25:32,720
Speaker 3: But if you'd seen a few of his interviews, like

525
00:25:32,800 --> 00:25:35,080
Speaker 3: shout out to Norri, like he said in an interview,

526
00:25:35,119 --> 00:25:38,240
Speaker 3: like I used to sleep on Dre's couch and people before.

527
00:25:38,320 --> 00:25:40,639
Speaker 3: I was crazy at the time, but I knew he

528
00:25:40,800 --> 00:25:42,600
Speaker 3: was going to be big. I knew you have to

529
00:25:42,640 --> 00:25:43,879
Speaker 3: be able to see things before.

530
00:25:45,000 --> 00:25:45,280
Speaker 4: Yeah.

531
00:25:45,359 --> 00:25:48,679
Speaker 3: And I had the vision for an ear that no

532
00:25:48,680 --> 00:25:51,040
Speaker 3: one could take away from me. The billion dollars ears

533
00:25:51,080 --> 00:25:53,480
Speaker 3: today is like what everyone's now looking at me is

534
00:25:53,520 --> 00:25:55,840
Speaker 3: like yo, I go and see French, I'm wearing the studio.

535
00:25:55,880 --> 00:25:57,680
Speaker 3: He's like, yo, go in that book of Eli Man,

536
00:25:57,800 --> 00:26:01,280
Speaker 3: go in that book of by something count something like

537
00:26:01,680 --> 00:26:04,680
Speaker 3: people in the barber shop would laugh because they're like

538
00:26:04,720 --> 00:26:08,639
Speaker 3: this guy, what's he doing? But now the people in

539
00:26:08,640 --> 00:26:15,040
Speaker 3: the barber shop. Yeah, and that was a part of

540
00:26:15,080 --> 00:26:18,120
Speaker 3: the journey leaving from the UK, moving to New York.

541
00:26:18,960 --> 00:26:21,280
Speaker 3: I wouldn't say I discovered the French one time because

542
00:26:21,280 --> 00:26:23,840
Speaker 3: Garby and these other big guys was around him before.

543
00:26:23,880 --> 00:26:26,479
Speaker 3: But I had a lot to do with his career

544
00:26:26,600 --> 00:26:28,399
Speaker 3: and also he had a lot to do with my

545
00:26:28,480 --> 00:26:31,639
Speaker 3: career because I was watching him and max b. The

546
00:26:31,680 --> 00:26:33,960
Speaker 3: first time I ever saw making it clap was in

547
00:26:34,000 --> 00:26:38,120
Speaker 3: my living room. I had never seen nothing like that

548
00:26:38,359 --> 00:26:40,640
Speaker 3: in my living room or River Road Edgewater.

549
00:26:40,840 --> 00:26:43,440
Speaker 4: Like back in them days, I was welcome to America.

550
00:26:43,560 --> 00:26:45,680
Speaker 4: I was seeing things that was That was my real

551
00:26:45,720 --> 00:26:47,919
Speaker 4: welcome to America. Like I was seeing things in the

552
00:26:47,920 --> 00:26:51,240
Speaker 4: living room, but I was like, oh.

553
00:26:51,040 --> 00:26:52,040
Speaker 6: Shit, private.

554
00:26:52,480 --> 00:26:57,160
Speaker 3: Yeah, I was seeing real stuff from then, but they

555
00:26:57,200 --> 00:26:59,560
Speaker 3: didn't know. And I know Maxim's coming out in a

556
00:26:59,640 --> 00:27:02,560
Speaker 3: couple of months, like which weeks.

557
00:27:02,640 --> 00:27:05,399
Speaker 4: Yeah he comes out of French's birthday. How crazy is that?

558
00:27:05,840 --> 00:27:06,119
Speaker 3: Really?

559
00:27:06,200 --> 00:27:08,719
Speaker 4: Yeah, his release day is on French won't tell his birthday.

560
00:27:08,920 --> 00:27:12,920
Speaker 3: But like I was learning and watching the game back then,

561
00:27:13,480 --> 00:27:17,080
Speaker 3: and that's what I feel helped me scold me into

562
00:27:17,080 --> 00:27:19,919
Speaker 3: the game because it was DVDs then, Yeah, these guys.

563
00:27:20,000 --> 00:27:25,119
Speaker 3: Was I watched French going to distributors for DVDs. It

564
00:27:25,160 --> 00:27:27,800
Speaker 3: wasn't even the he wasn't even having There was no DSPs,

565
00:27:27,840 --> 00:27:31,600
Speaker 3: there was no he was putting out spitting bars on

566
00:27:31,680 --> 00:27:34,520
Speaker 3: his DVD in between the big people who was on

567
00:27:34,560 --> 00:27:37,560
Speaker 3: the DVD, Like I remember your Nicki Minaj spitting on

568
00:27:37,600 --> 00:27:42,280
Speaker 3: the stairs, like smack him Cocaine City, Like I've seen everything.

569
00:27:42,359 --> 00:27:45,720
Speaker 3: I watched them recording behind the scenes like I was

570
00:27:45,760 --> 00:27:47,960
Speaker 3: in maxb videos back in the day. Like I just

571
00:27:48,040 --> 00:27:51,320
Speaker 3: remember so much that. Then I was watching him go

572
00:27:51,560 --> 00:27:56,560
Speaker 3: to distributors and picking up cash for moving DVDs across

573
00:27:56,560 --> 00:27:59,080
Speaker 3: the country, and I was like wow. I remember our

574
00:27:59,119 --> 00:28:03,520
Speaker 3: first trip was like Connecticut and Boston, and I was

575
00:28:03,560 --> 00:28:06,119
Speaker 3: just like wow, these guys was going from this is

576
00:28:06,200 --> 00:28:07,000
Speaker 3: before the Internet.

577
00:28:07,000 --> 00:28:08,400
Speaker 4: I'm not saying the Internet wasn't there.

578
00:28:09,320 --> 00:28:11,200
Speaker 3: Hip hop was not so much in the Internet era

579
00:28:11,320 --> 00:28:14,840
Speaker 3: before World Star, and they was going up to Boston

580
00:28:14,840 --> 00:28:17,359
Speaker 3: and these places and selling out these big clubs, and

581
00:28:17,400 --> 00:28:20,320
Speaker 3: I was like wow, So that's really like how I

582
00:28:20,400 --> 00:28:23,399
Speaker 3: learned the game. The New York hustle mixed with the

583
00:28:23,440 --> 00:28:26,640
Speaker 3: London hustle. And by the time I went to LA,

584
00:28:26,720 --> 00:28:27,639
Speaker 3: I was ready.

585
00:28:27,920 --> 00:28:28,880
Speaker 4: So this this is the post.

586
00:28:28,920 --> 00:28:30,679
Speaker 1: So now you're in your in LA, but you're in

587
00:28:31,000 --> 00:28:33,640
Speaker 1: what is now known as a content house. I'm assuming yes,

588
00:28:34,040 --> 00:28:34,920
Speaker 1: you see posts.

589
00:28:35,800 --> 00:28:39,640
Speaker 5: He's rapping. Yes, but at any point are you thinking

590
00:28:39,680 --> 00:28:40,600
Speaker 5: like this is a risk?

591
00:28:40,880 --> 00:28:41,040
Speaker 4: Right?

592
00:28:41,080 --> 00:28:43,480
Speaker 5: This is white Rapper at the.

593
00:28:43,440 --> 00:28:45,440
Speaker 1: Time, you don't have him do him a lot of

594
00:28:45,520 --> 00:28:48,480
Speaker 1: yet no correct when the world gets introduced to him,

595
00:28:48,880 --> 00:28:52,160
Speaker 1: is White Iverson. And then something smart happens when he

596
00:28:52,240 --> 00:28:54,880
Speaker 1: connects with the Atlanta Rapper, Like, what are you thinking

597
00:28:54,960 --> 00:28:55,800
Speaker 1: risk at that point?

598
00:28:56,040 --> 00:28:59,640
Speaker 3: It's so crazy because shout out to a friend of

599
00:28:59,680 --> 00:29:03,920
Speaker 3: mine Rama, like I remember her braiding this kids here

600
00:29:04,080 --> 00:29:06,920
Speaker 3: that used to be a skateboarder in the house and she's,

601
00:29:07,040 --> 00:29:09,760
Speaker 3: like I said, content the house one day she was

602
00:29:09,760 --> 00:29:14,840
Speaker 3: braiding is hair and then Post wanted to get his

603
00:29:14,920 --> 00:29:18,280
Speaker 3: hair braided. And I don't know if it was exhibit

604
00:29:18,360 --> 00:29:22,160
Speaker 3: looking style or he wanted the Islan Iverson. I'm sure

605
00:29:22,160 --> 00:29:24,480
Speaker 3: he oughts for that Alan. He wanted braids like Adam Iverson.

606
00:29:25,280 --> 00:29:27,719
Speaker 3: He went from wanting braids like Alan Iverson to one

607
00:29:27,800 --> 00:29:30,080
Speaker 3: day being in the studio making a song called why

608
00:29:30,120 --> 00:29:37,040
Speaker 3: Ivison And things just always have some form of a journey.

609
00:29:37,640 --> 00:29:40,080
Speaker 3: And it went from someone I knew and known for

610
00:29:40,200 --> 00:29:42,360
Speaker 3: years coming to the house and braiding this kids here

611
00:29:42,360 --> 00:29:44,720
Speaker 3: to Braiden Posts here to him saying he's the white

612
00:29:44,760 --> 00:29:48,280
Speaker 3: Iverson and then making that song, and in February, I

613
00:29:48,320 --> 00:29:53,800
Speaker 3: was putting it out and shout to Fatman Key, Mike Miller,

614
00:29:53,840 --> 00:29:57,960
Speaker 3: rest in peace, Wiz Khalifa. These people heard this song

615
00:29:58,000 --> 00:29:59,760
Speaker 3: and just started tweeting it, and it was like how

616
00:30:00,240 --> 00:30:03,600
Speaker 3: great this song was. And radio was telling me that,

617
00:30:04,240 --> 00:30:07,120
Speaker 3: like not radio, but like the Internet started to pick

618
00:30:07,200 --> 00:30:08,920
Speaker 3: up on the buzz and I remember starting to go

619
00:30:08,960 --> 00:30:10,960
Speaker 3: and pump it towards radio and they're like, this will

620
00:30:10,960 --> 00:30:11,960
Speaker 3: never be played on radio.

621
00:30:12,040 --> 00:30:13,960
Speaker 4: It doesn't it's not in the style. It doesn't suit this,

622
00:30:14,040 --> 00:30:14,840
Speaker 4: it doesn't suit that.

623
00:30:16,240 --> 00:30:19,800
Speaker 3: Four to six months later, I remember Asap Rocky asking

624
00:30:19,840 --> 00:30:23,000
Speaker 3: me why I waited so long? Why he made us

625
00:30:23,000 --> 00:30:25,800
Speaker 3: wait four months for a video, Like we wanted to

626
00:30:25,800 --> 00:30:27,360
Speaker 3: see it, But it was actually a part of the

627
00:30:27,440 --> 00:30:30,640
Speaker 3: routine back then, like why just put out a video

628
00:30:30,840 --> 00:30:31,520
Speaker 3: for everybody?

629
00:30:31,640 --> 00:30:33,520
Speaker 4: Now content is different.

630
00:30:33,560 --> 00:30:36,960
Speaker 3: But I wanted people to gravitate to his Instagram because

631
00:30:37,480 --> 00:30:41,080
Speaker 3: he only had six hundred followers before why averson and

632
00:30:42,480 --> 00:30:45,080
Speaker 3: I was to build that and make people go to

633
00:30:45,160 --> 00:30:48,080
Speaker 3: see his socials. And the more people that went to

634
00:30:48,120 --> 00:30:51,800
Speaker 3: his socials was the more people that was fascinated with

635
00:30:51,920 --> 00:30:52,640
Speaker 3: this guy's look.

636
00:30:53,000 --> 00:30:55,520
Speaker 4: Like you have to think about it, You're.

637
00:30:55,320 --> 00:30:59,120
Speaker 3: The black guy with an English accent walking in rooms

638
00:30:59,720 --> 00:31:03,280
Speaker 3: with white guy with Alan iveson braids and gold teeth,

639
00:31:03,760 --> 00:31:05,440
Speaker 3: and I'm telling them he's going to be the biggest

640
00:31:05,440 --> 00:31:06,320
Speaker 3: thing in the world.

641
00:31:06,520 --> 00:31:08,400
Speaker 4: People looked to me like I was fucking crazy.

642
00:31:09,640 --> 00:31:12,760
Speaker 3: We're gonna listen to this British speaking, fucking black bloke

643
00:31:13,960 --> 00:31:15,720
Speaker 3: and he's gonna tell us this guy is going to

644
00:31:15,800 --> 00:31:18,120
Speaker 3: be the biggest thing in hip hop and music, full stop.

645
00:31:18,320 --> 00:31:20,400
Speaker 3: And I'm like, oh, Anie knows how to play the guitar.

646
00:31:20,640 --> 00:31:24,320
Speaker 3: It looked at me like I was crazy. So it

647
00:31:24,360 --> 00:31:28,800
Speaker 3: went from that to like NonStop, just snowballing that one record,

648
00:31:28,920 --> 00:31:32,080
Speaker 3: putting other records too Young and some other records together,

649
00:31:32,160 --> 00:31:35,920
Speaker 3: and just really going out on my backpack. I remember

650
00:31:35,960 --> 00:31:38,680
Speaker 3: south By Southwest. He had four shows booked. We did

651
00:31:38,760 --> 00:31:42,480
Speaker 3: fourteen shows in four days. Hustled. I took the same

652
00:31:42,560 --> 00:31:44,560
Speaker 3: hustle great, like, that's why I like that you asked

653
00:31:44,560 --> 00:31:45,400
Speaker 3: that question earlier.

654
00:31:45,920 --> 00:31:49,680
Speaker 4: I took that same hustle from the streets of never

655
00:31:49,840 --> 00:31:54,080
Speaker 4: saying no to or never taking no. Sorry. I remember I

656
00:31:54,120 --> 00:31:55,760
Speaker 4: told you no is a good thing.

657
00:31:56,400 --> 00:31:59,120
Speaker 3: Everyone who told me no, thank you, like I really

658
00:31:59,160 --> 00:32:02,760
Speaker 3: thank you today because that no was what got me stronger.

659
00:32:03,240 --> 00:32:06,680
Speaker 3: And I took that hustle and NonStop, like a basketball

660
00:32:06,680 --> 00:32:09,480
Speaker 3: player bouncing the ball. They're born with it. That was

661
00:32:09,560 --> 00:32:11,960
Speaker 3: my hustle. I was born bouncing that ball. You couldn't

662
00:32:11,960 --> 00:32:13,520
Speaker 3: tell me no, I was going to kick off the door,

663
00:32:13,520 --> 00:32:18,240
Speaker 3: whether you liked it or not. And shit just.

664
00:32:18,240 --> 00:32:20,680
Speaker 4: Kept going and kept going, and I took it to

665
00:32:20,720 --> 00:32:21,400
Speaker 4: the next level.

666
00:32:21,800 --> 00:32:22,800
Speaker 5: What was the bigger moment?

667
00:32:23,280 --> 00:32:27,840
Speaker 1: Obviously you have white iverson, which introduces us to the sound,

668
00:32:28,200 --> 00:32:31,160
Speaker 1: and at first I never even thought about what does

669
00:32:31,200 --> 00:32:33,040
Speaker 1: this person look like. I was like, yo, this, this

670
00:32:33,160 --> 00:32:35,880
Speaker 1: is this sounds it felt like in a whiskery Philaving.

671
00:32:36,280 --> 00:32:37,560
Speaker 4: It felt like that type of flow.

672
00:32:38,240 --> 00:32:39,840
Speaker 1: And they were like, oh so, why dude, that's doing

673
00:32:39,880 --> 00:32:44,640
Speaker 1: that bigger moment having that go or having rock star following,

674
00:32:44,720 --> 00:32:47,720
Speaker 1: because it's like, yeah, you did this one, wow, but

675
00:32:47,880 --> 00:32:49,640
Speaker 1: now you've done it twice.

676
00:32:49,880 --> 00:32:50,240
Speaker 4: Yeah.

677
00:32:50,400 --> 00:32:55,400
Speaker 3: So the album took a long time to come out.

678
00:32:55,640 --> 00:32:56,240
Speaker 4: I can't remember.

679
00:32:56,280 --> 00:32:58,240
Speaker 3: There was a lot of little things going on in

680
00:32:58,280 --> 00:33:03,640
Speaker 3: the background, bidding wars this, that label wanted him, and

681
00:33:04,360 --> 00:33:07,640
Speaker 3: we put out a mixtape called August twenty six. Tiger

682
00:33:07,640 --> 00:33:09,720
Speaker 3: even said to me years ago, was like, Bro, that

683
00:33:09,920 --> 00:33:11,520
Speaker 3: was like, that's how I heard him. That was a

684
00:33:11,520 --> 00:33:13,720
Speaker 3: turning point when I believe that he could really do it.

685
00:33:14,280 --> 00:33:16,800
Speaker 3: But we put out the album in December, and everyone

686
00:33:16,880 --> 00:33:19,880
Speaker 3: knows how dangerous December is. December Night we part of

687
00:33:19,920 --> 00:33:23,880
Speaker 3: that album, and by January Nome was really thinking about

688
00:33:23,960 --> 00:33:27,920
Speaker 3: him and I remember going and spending my own red

689
00:33:29,520 --> 00:33:32,240
Speaker 3: to make a song called to make a video for

690
00:33:32,280 --> 00:33:37,800
Speaker 3: the song called Congratulations. Oh so that's okay, Yeah, that's

691
00:33:37,840 --> 00:33:41,600
Speaker 3: what happened. I remember taking out ten to fifteen grand

692
00:33:41,640 --> 00:33:44,040
Speaker 3: out of my own pocket to go and shoot the

693
00:33:44,120 --> 00:33:45,520
Speaker 3: video myself.

694
00:33:45,880 --> 00:33:47,719
Speaker 4: I didn't wait on the label I didn't like.

695
00:33:48,120 --> 00:33:53,400
Speaker 3: I went and shot Congratulations, shot the best video we could,

696
00:33:54,000 --> 00:33:58,200
Speaker 3: and that was more the turning point. Congratulations went crazy,

697
00:33:58,840 --> 00:34:02,240
Speaker 3: and it was because months was passing, the song was growing,

698
00:34:02,280 --> 00:34:05,080
Speaker 3: like again like why Avison. There was a snowball, and

699
00:34:05,120 --> 00:34:09,920
Speaker 3: then schools was graduating and I'll never forget one day

700
00:34:09,960 --> 00:34:12,360
Speaker 3: I was watching the news, yeah, and it was a

701
00:34:12,440 --> 00:34:14,799
Speaker 3: black school and they said that the kids in the

702
00:34:14,840 --> 00:34:18,320
Speaker 3: school would at the whole class wasn't going to graduate

703
00:34:18,400 --> 00:34:21,360
Speaker 3: or they was stick for failure, and everyone was jumping

704
00:34:21,440 --> 00:34:23,719
Speaker 3: up and down chairing on the news and it was

705
00:34:23,760 --> 00:34:26,840
Speaker 3: like this class in DC or something like that Baltimore,

706
00:34:27,080 --> 00:34:29,719
Speaker 3: and everyone was jumping up and down chairing and they

707
00:34:29,760 --> 00:34:33,040
Speaker 3: were singing Congratulations, and I'll never forget it in my head.

708
00:34:33,080 --> 00:34:36,440
Speaker 3: I was like, bing, bing, bing, we have the song

709
00:34:36,920 --> 00:34:41,000
Speaker 3: to thank God, to thank any moment that you're going

710
00:34:41,000 --> 00:34:43,040
Speaker 3: through in life. So that was like morely the turning

711
00:34:43,080 --> 00:34:46,919
Speaker 3: point because Congratulations was his first top ten. It didn't

712
00:34:46,920 --> 00:34:48,400
Speaker 3: go to number one on I thing. It was his

713
00:34:48,480 --> 00:34:51,360
Speaker 3: first top ten. But to correct you, you're a tay

714
00:34:52,280 --> 00:34:56,239
Speaker 3: accumulate what you're saying. Rock Star was the one rock

715
00:34:56,280 --> 00:35:01,000
Speaker 3: star after Congratulations, after that album, moving on, I had

716
00:35:01,080 --> 00:35:06,040
Speaker 3: him here in New York and I remember crazy like

717
00:35:06,200 --> 00:35:09,880
Speaker 3: going to Quad Studios and Quad Studios is where the

718
00:35:09,960 --> 00:35:12,759
Speaker 3: thing happened to Tupac back in the days. I'm in

719
00:35:12,840 --> 00:35:16,920
Speaker 3: Quad Studios and Christian's dead, did he sung? I'm like

720
00:35:16,960 --> 00:35:22,080
Speaker 3: this is quite weird. I mean STOs with Christian and

721
00:35:22,320 --> 00:35:25,279
Speaker 3: Christian was with this producer called Tank Card and I

722
00:35:25,320 --> 00:35:28,359
Speaker 3: remember him asking me by the pool table or something.

723
00:35:28,400 --> 00:35:30,279
Speaker 3: He wanted to play some beats or something, and we

724
00:35:30,400 --> 00:35:33,520
Speaker 3: just had some fake want to be producer, I don't know,

725
00:35:33,680 --> 00:35:35,440
Speaker 3: talking crap in the room and it was like we

726
00:35:35,480 --> 00:35:37,400
Speaker 3: didn't really want anyone coming into session.

727
00:35:37,960 --> 00:35:41,600
Speaker 4: But this guy came in with this sound, and immediately

728
00:35:41,680 --> 00:35:47,560
Speaker 4: Posters started mumbling the rock star. I was like what,

729
00:35:48,760 --> 00:35:52,239
Speaker 4: and he mumbled some, he spot.

730
00:35:52,000 --> 00:35:54,759
Speaker 3: Some and it just became I knew immediately this was

731
00:35:54,840 --> 00:35:56,640
Speaker 3: going to be one of the biggest songs in the world.

732
00:35:56,840 --> 00:35:58,440
Speaker 4: I remember when the song was finished.

733
00:35:58,800 --> 00:36:01,640
Speaker 3: Now everyone does this, they preview music on the internet,

734
00:36:01,680 --> 00:36:03,560
Speaker 3: but back then it wasn't a thing.

735
00:36:04,080 --> 00:36:06,560
Speaker 4: He had a bud light, he was playing it, he

736
00:36:06,680 --> 00:36:07,480
Speaker 4: was previewing it.

737
00:36:07,560 --> 00:36:10,879
Speaker 3: And I remember Chris Brown, all these different people reaching

738
00:36:10,920 --> 00:36:12,319
Speaker 3: out to me, like yo, I want to get on

739
00:36:12,320 --> 00:36:16,920
Speaker 3: this record. But and I remember post originally thought was

740
00:36:16,960 --> 00:36:19,759
Speaker 3: like I wanted to maybe feature in Travis Scott and

741
00:36:19,800 --> 00:36:24,560
Speaker 3: I was like, no, twenty one Savage. We was already friends.

742
00:36:24,600 --> 00:36:27,279
Speaker 3: We were already like I would showered to Key. I

743
00:36:27,320 --> 00:36:29,719
Speaker 3: was already close with his manager. I watched his whole

744
00:36:29,719 --> 00:36:32,480
Speaker 3: career coming up. Him and metro Booming just was on

745
00:36:32,520 --> 00:36:34,480
Speaker 3: a mixtape tour, on some big.

746
00:36:34,280 --> 00:36:35,279
Speaker 4: Tour, and.

747
00:36:37,320 --> 00:36:41,239
Speaker 3: I had to wait my time till he came off

748
00:36:41,239 --> 00:36:43,000
Speaker 3: that tour. You know, you're in a high, and like,

749
00:36:43,120 --> 00:36:47,319
Speaker 3: he's too much on a high right now. And he

750
00:36:47,440 --> 00:36:49,440
Speaker 3: got off the tour. The tour was finished, and he

751
00:36:49,520 --> 00:36:50,960
Speaker 3: reached back out to me and was like, yo, you

752
00:36:51,080 --> 00:36:53,320
Speaker 3: still on that verse, and I was like, of course,

753
00:36:53,800 --> 00:36:56,000
Speaker 3: and that happened to be rock Star. I remember going

754
00:36:56,040 --> 00:36:59,160
Speaker 3: into the labels telling them listen, I already have this

755
00:36:59,239 --> 00:37:03,680
Speaker 3: buzzing on it that Charlie Walk Monty lipman like, don't

756
00:37:03,680 --> 00:37:06,520
Speaker 3: play with me, do not play with me. I have

757
00:37:06,640 --> 00:37:09,839
Speaker 3: this song buzzing everywhere on the internet. Now I just

758
00:37:09,920 --> 00:37:13,200
Speaker 3: need you guys to connect radio. So the first week sales,

759
00:37:13,280 --> 00:37:15,319
Speaker 3: I want this to go straight to know. I was

760
00:37:15,360 --> 00:37:18,000
Speaker 3: so disappointed when the song first came out because it

761
00:37:18,120 --> 00:37:20,239
Speaker 3: debuted a number two in the charts, and it would

762
00:37:20,239 --> 00:37:21,960
Speaker 3: be like, what what do you mean you're disappointed?

763
00:37:22,080 --> 00:37:23,359
Speaker 4: I wanted to debut on number one.

764
00:37:23,360 --> 00:37:27,320
Speaker 3: I wanted some Michael Jackson shit like the song came out,

765
00:37:27,320 --> 00:37:29,359
Speaker 3: debuted at number two. Then the next week I went

766
00:37:29,360 --> 00:37:31,640
Speaker 3: to number one. We had our first number one, and

767
00:37:31,719 --> 00:37:33,680
Speaker 3: like you said, it became.

768
00:37:33,680 --> 00:37:34,439
Speaker 5: Nothing was the same.

769
00:37:34,600 --> 00:37:37,319
Speaker 4: Yeah, nothing was the same after that, man, nothing was.

770
00:37:37,760 --> 00:37:39,520
Speaker 2: Let me ask you, what's the role of a manager

771
00:37:39,560 --> 00:37:42,200
Speaker 2: as far as like people here manager a lot, but

772
00:37:42,800 --> 00:37:45,839
Speaker 2: from a business standpoint, like you know, what does that

773
00:37:45,880 --> 00:37:47,799
Speaker 2: look like? As far as making sure the contracts are

774
00:37:47,840 --> 00:37:50,560
Speaker 2: straight and making sure like you actually can get paid

775
00:37:50,560 --> 00:37:52,799
Speaker 2: the percentage that you have to get paid. What's the

776
00:37:52,840 --> 00:37:54,839
Speaker 2: responsibilities that you have to do, like all that type

777
00:37:54,840 --> 00:37:55,240
Speaker 2: of stuff.

778
00:37:55,840 --> 00:37:58,640
Speaker 3: The manager is everything man Like I have to tell

779
00:37:58,680 --> 00:38:02,120
Speaker 3: you like people well nowadays, like it looks bigger and

780
00:38:02,280 --> 00:38:04,680
Speaker 3: like back then, everyone just wanted to manage to be

781
00:38:04,719 --> 00:38:07,040
Speaker 3: a quiet guy in the corner, and I was far

782
00:38:07,080 --> 00:38:11,960
Speaker 3: from it. Like I'm making all these moves, I'm doing

783
00:38:12,040 --> 00:38:13,920
Speaker 3: all of these different things. I'm pointing all of this

784
00:38:13,960 --> 00:38:19,200
Speaker 3: stuff together. Brand deals make if the artist has a high,

785
00:38:19,320 --> 00:38:22,680
Speaker 3: you're providing and pushing that high. If the artist has

786
00:38:22,680 --> 00:38:25,360
Speaker 3: a low, you have to make the high again to

787
00:38:25,440 --> 00:38:29,600
Speaker 3: make him feel better. From then, from brand deals, from

788
00:38:29,640 --> 00:38:33,920
Speaker 3: dealing with the record labels, from dealing with music. This

789
00:38:34,320 --> 00:38:37,640
Speaker 3: that there's nothing that a manager doesn't do in an

790
00:38:37,719 --> 00:38:38,640
Speaker 3: artist's career.

791
00:38:38,920 --> 00:38:39,280
Speaker 4: Today.

792
00:38:39,320 --> 00:38:42,240
Speaker 3: The manager is the label, Like, yes, you have record

793
00:38:42,280 --> 00:38:43,960
Speaker 3: labels in that, but tell me the last time a

794
00:38:44,040 --> 00:38:48,240
Speaker 3: record label really broke a big record. Like the manager

795
00:38:48,280 --> 00:38:50,600
Speaker 3: has to go on the street and has to push everything.

796
00:38:50,680 --> 00:38:53,680
Speaker 3: He has to do everything from the street to the

797
00:38:53,760 --> 00:38:57,520
Speaker 3: boardroom to brand to you name it.

798
00:38:57,640 --> 00:38:58,879
Speaker 4: Like as a.

799
00:38:58,800 --> 00:39:02,279
Speaker 3: Manager, I did every corner of it, Like I went

800
00:39:02,560 --> 00:39:04,520
Speaker 3: from the streets and making a record big on the

801
00:39:04,560 --> 00:39:08,239
Speaker 3: streets to making a record big in a boardroom to

802
00:39:08,320 --> 00:39:10,640
Speaker 3: making a record big on the radio. You have to

803
00:39:10,680 --> 00:39:13,319
Speaker 3: deal with so much things like a manager is like

804
00:39:14,120 --> 00:39:16,360
Speaker 3: what did I hear someone tell me? It's like the

805
00:39:16,440 --> 00:39:19,560
Speaker 3: most thankleish job. It's the most thankless job in the

806
00:39:19,640 --> 00:39:21,880
Speaker 3: music basse, because no one comes and tells you thank you, man.

807
00:39:22,040 --> 00:39:24,520
Speaker 3: No one says thank you, great manager, thank you like

808
00:39:24,560 --> 00:39:26,799
Speaker 3: you've been a great manager, thank you very much.

809
00:39:26,880 --> 00:39:28,680
Speaker 4: It's just a thankless.

810
00:39:28,320 --> 00:39:31,080
Speaker 3: Job that you don't really get thanked for, but you

811
00:39:31,239 --> 00:39:34,960
Speaker 3: work your fucking ball nor one stop for It's like

812
00:39:35,080 --> 00:39:39,440
Speaker 3: it's something that, like I said, man, being a manager

813
00:39:39,560 --> 00:39:42,719
Speaker 3: is how Don Laundres and how I started.

814
00:39:42,400 --> 00:39:44,600
Speaker 4: My own brand from making all these brands big.

815
00:39:44,640 --> 00:39:48,279
Speaker 3: I remember this guy wasn't even twenty five year and

816
00:39:48,320 --> 00:39:50,120
Speaker 3: I was in a meeting in a board meeting with

817
00:39:50,239 --> 00:39:53,319
Speaker 3: bud Light and a hey's a bush And I'm telling

818
00:39:53,360 --> 00:39:57,800
Speaker 3: them this guy's been drinking bud Light since before he

819
00:39:57,920 --> 00:39:59,719
Speaker 3: was meant to drink bud Light. And I'm like, one

820
00:39:59,800 --> 00:40:01,480
Speaker 3: day he's gonna have his face on the can. They

821
00:40:01,480 --> 00:40:04,680
Speaker 3: looked to me all aft two three. Four years later,

822
00:40:04,880 --> 00:40:06,680
Speaker 3: he had his face on the count of a bud

823
00:40:06,719 --> 00:40:09,960
Speaker 3: Light super Bowl commercially, Yes, super Bowl commercials. This that

824
00:40:10,320 --> 00:40:13,040
Speaker 3: I saw all of that before. You have to be

825
00:40:13,120 --> 00:40:15,680
Speaker 3: a visionary to be a manager. I saw stadiums. I

826
00:40:15,680 --> 00:40:19,680
Speaker 3: saw so much. Like you said, it's it's an all

827
00:40:19,760 --> 00:40:23,520
Speaker 3: round job. That is a thankless job, but at the

828
00:40:23,560 --> 00:40:26,640
Speaker 3: same time, when it pops off, it can really work.

829
00:40:26,960 --> 00:40:30,000
Speaker 3: But this is like a piece of advice, like make

830
00:40:30,040 --> 00:40:32,480
Speaker 3: sure as a manager you have your paperwork, make sure

831
00:40:32,520 --> 00:40:34,360
Speaker 3: you get in your shavings, because it's like a barber.

832
00:40:34,400 --> 00:40:36,400
Speaker 3: I used to tell everybody like I'm like a barber.

833
00:40:36,520 --> 00:40:39,400
Speaker 3: I'm just here collecting the shavens. They make all the

834
00:40:39,440 --> 00:40:41,560
Speaker 3: big money, You're just here collecting the shavens. And if

835
00:40:41,600 --> 00:40:44,400
Speaker 3: you make the artist big enough, your shavings get bigger.

836
00:40:44,480 --> 00:40:45,200
Speaker 4: Do you know what I'm saying.

837
00:40:45,680 --> 00:40:49,600
Speaker 3: And another piece of advice for managers out there, and

838
00:40:50,080 --> 00:40:52,920
Speaker 3: I couldn't tell this on any other platform better than

839
00:40:52,920 --> 00:40:56,080
Speaker 3: earn your leisure, make sure that you got your sunset,

840
00:40:56,120 --> 00:40:58,640
Speaker 3: man make sure if you don't know what the sunset is,

841
00:40:59,200 --> 00:41:02,840
Speaker 3: or managers out that's running around with artists or managers that.

842
00:41:04,520 --> 00:41:06,560
Speaker 4: Are doing what they're doing or believe in something.

843
00:41:06,640 --> 00:41:09,400
Speaker 3: Make sure your paperwork's correct, and make sure you're looking

844
00:41:09,440 --> 00:41:10,240
Speaker 3: at that sunset.

845
00:41:10,280 --> 00:41:10,400
Speaker 4: Man.

846
00:41:10,440 --> 00:41:11,920
Speaker 3: And if you don't know what it is that I

847
00:41:12,000 --> 00:41:14,080
Speaker 3: gave you something to go google today, go look up

848
00:41:14,080 --> 00:41:16,040
Speaker 3: and make sure you got that sunset, bro because that

849
00:41:16,120 --> 00:41:17,600
Speaker 3: sunset is everything.

850
00:41:17,760 --> 00:41:19,480
Speaker 6: Sunset as far as the exit when you're.

851
00:41:19,360 --> 00:41:23,600
Speaker 3: Leaving, sunset clause. Sunset clause is in the paperwork. Like

852
00:41:24,040 --> 00:41:27,600
Speaker 3: suppose the artist gets so big and so huge, and

853
00:41:27,640 --> 00:41:30,680
Speaker 3: then what happens today when people get in people's ears

854
00:41:31,320 --> 00:41:34,960
Speaker 3: or this person's whispering, that person's whispering, or whatever happens.

855
00:41:36,280 --> 00:41:39,120
Speaker 3: You just put in all that work and you just

856
00:41:39,160 --> 00:41:41,839
Speaker 3: walk away like a dog of his tail between his necks. No,

857
00:41:42,400 --> 00:41:45,680
Speaker 3: make sure that you've got that sunset clause in your contracts,

858
00:41:46,200 --> 00:41:49,160
Speaker 3: all of you out there. Is very important because it's

859
00:41:49,160 --> 00:41:50,920
Speaker 3: the only thing that you have will give you a

860
00:41:51,000 --> 00:41:54,279
Speaker 3: leg to stand on in the future and show your

861
00:41:54,360 --> 00:41:55,239
Speaker 3: hard work.

862
00:41:55,120 --> 00:41:56,920
Speaker 6: So that I'll let you still get paid after.

863
00:41:56,680 --> 00:41:59,040
Speaker 2: You correct, after you leave, correct for like a certain

864
00:41:59,040 --> 00:41:59,520
Speaker 2: amount of time.

865
00:41:59,640 --> 00:42:02,080
Speaker 4: Correct whatever you had in the contract. Correct.

866
00:42:03,200 --> 00:42:06,560
Speaker 5: Wow, So that's good information. I'm looking at.

867
00:42:06,400 --> 00:42:08,879
Speaker 3: This right, never told anyone that before, And I can't

868
00:42:08,920 --> 00:42:14,600
Speaker 3: believe I even just said, he's talking like this, but

869
00:42:14,719 --> 00:42:17,239
Speaker 3: this is real. I need to help my brothers and

870
00:42:17,280 --> 00:42:20,279
Speaker 3: sisters to actually know what you're getting into when you're

871
00:42:20,280 --> 00:42:23,759
Speaker 3: doing this stuff. Like he said, did people look at

872
00:42:23,800 --> 00:42:27,920
Speaker 3: me crazy? I made the biggest white artists of today.

873
00:42:28,360 --> 00:42:31,040
Speaker 3: I remember sitting down with Jimmy Iveen and Post and

874
00:42:31,040 --> 00:42:34,160
Speaker 3: He's like, no, Post, not your Dre Madre. I'm like

875
00:42:34,239 --> 00:42:37,759
Speaker 3: sitting there like wow, Veen is saying, not your Dre,

876
00:42:38,239 --> 00:42:40,279
Speaker 3: Mi Dre, and I'm like, hold on, I did what

877
00:42:40,320 --> 00:42:45,400
Speaker 3: doctor Dre did with Eminem. I did the same equivalent. Okay,

878
00:42:45,440 --> 00:42:48,680
Speaker 3: Eminem might rap. It's the same thing being a black

879
00:42:48,719 --> 00:42:52,800
Speaker 3: guy and bringing and making the top five white artists

880
00:42:52,800 --> 00:42:53,320
Speaker 3: in the world.

881
00:42:54,200 --> 00:42:57,960
Speaker 4: Like, it's a huge, huge thing because what I look

882
00:42:58,080 --> 00:42:58,919
Speaker 4: like people.

883
00:42:58,560 --> 00:43:00,000
Speaker 1: Saw a lot of people didn't want me in those

884
00:43:00,760 --> 00:43:03,480
Speaker 1: You did something that his Dre, well not even his

885
00:43:03,560 --> 00:43:08,520
Speaker 1: dread doctor Drake didn't do, and that's put out multiple

886
00:43:08,560 --> 00:43:12,239
Speaker 1: Diamond records. Yes, I think at the time, I think

887
00:43:12,239 --> 00:43:14,760
Speaker 1: he is. He number one for most Diamond singles.

888
00:43:14,840 --> 00:43:18,320
Speaker 3: Yeah, he's number one right all the time Diamond singles.

889
00:43:17,400 --> 00:43:21,600
Speaker 5: So with the most stream song of all time, that

890
00:43:21,719 --> 00:43:23,080
Speaker 5: just happened like last month.

891
00:43:22,920 --> 00:43:26,120
Speaker 4: When when out there when like I put that deal

892
00:43:26,200 --> 00:43:27,000
Speaker 4: together with.

893
00:43:27,080 --> 00:43:30,600
Speaker 3: So Pictures Spider Man, Yeah, because called Spider Verse, but

894
00:43:30,680 --> 00:43:31,680
Speaker 3: to me it was Spider Man.

895
00:43:31,760 --> 00:43:39,080
Speaker 4: And that was the first time I watched big Money.

896
00:43:39,360 --> 00:43:41,080
Speaker 3: That was the first time, like you Oxford as a

897
00:43:41,120 --> 00:43:43,279
Speaker 3: manager do that was the first time I got a

898
00:43:43,360 --> 00:43:47,759
Speaker 3: chance to use the marketing money of a movie to

899
00:43:47,840 --> 00:43:48,600
Speaker 3: move a record.

900
00:43:49,600 --> 00:43:50,080
Speaker 5: What was that?

901
00:43:50,160 --> 00:43:50,560
Speaker 4: Like?

902
00:43:50,560 --> 00:43:56,000
Speaker 5: Like, oh my god, I feel the excitement, like because.

903
00:43:56,640 --> 00:44:02,120
Speaker 3: I remember walking going to Universal and I think I

904
00:44:02,160 --> 00:44:06,200
Speaker 3: went to see Jody Gerson, who's the president of Universal Publishing.

905
00:44:06,640 --> 00:44:10,640
Speaker 3: I went to a meeting in Universal. And I'm not

906
00:44:10,719 --> 00:44:12,640
Speaker 3: trying to say I'm this man, I'm just a humble

907
00:44:12,680 --> 00:44:13,480
Speaker 3: guy from London.

908
00:44:13,480 --> 00:44:13,680
Speaker 4: Man.

909
00:44:14,040 --> 00:44:16,319
Speaker 3: I walk into a building and the building starts knowing

910
00:44:16,360 --> 00:44:19,320
Speaker 3: I'm there, So people start whispering that I'm in the building.

911
00:44:19,840 --> 00:44:24,839
Speaker 3: And someone called someone, and someone called someone, and then

912
00:44:24,960 --> 00:44:27,160
Speaker 3: all of a sudden, before I leave, there's a call

913
00:44:27,200 --> 00:44:29,680
Speaker 3: on the desk and like, Drake, can you stop buying

914
00:44:29,680 --> 00:44:31,399
Speaker 3: my office on your way down? Like I just want

915
00:44:31,440 --> 00:44:35,160
Speaker 3: to And I really really really mess with this woman,

916
00:44:35,239 --> 00:44:37,720
Speaker 3: Like I really like she had a great soul, great spirit,

917
00:44:38,239 --> 00:44:40,960
Speaker 3: and like I stopped by her office on the way

918
00:44:41,000 --> 00:44:43,279
Speaker 3: down for me leaving and she's like.

919
00:44:43,239 --> 00:44:45,040
Speaker 4: What are you working on? What are you doing? Like

920
00:44:45,080 --> 00:44:46,719
Speaker 4: what's going on right now? And like.

921
00:44:48,719 --> 00:44:51,320
Speaker 3: I remember her telling me that she had a couple

922
00:44:51,320 --> 00:44:53,960
Speaker 3: of different projects that was in front of her, and

923
00:44:54,640 --> 00:44:59,320
Speaker 3: even though it was Universal Publishing, there was something from

924
00:44:59,600 --> 00:45:02,080
Speaker 3: she didn't I don't even think she said Spider Man,

925
00:45:01,880 --> 00:45:05,080
Speaker 3: I don't remember, but like I remember her telling me

926
00:45:05,120 --> 00:45:07,680
Speaker 3: something about a movie or something that was going on.

927
00:45:08,080 --> 00:45:10,479
Speaker 3: And I remember there was a song that we made

928
00:45:10,840 --> 00:45:12,759
Speaker 3: just a couple of weeks before what was.

929
00:45:12,719 --> 00:45:20,239
Speaker 4: Mostly mumbles, mumbling melody and sunflower.

930
00:45:20,800 --> 00:45:24,480
Speaker 3: I think you're loving me too much, like people biting

931
00:45:24,480 --> 00:45:26,080
Speaker 3: on no back home, I'm living on a lot of

932
00:45:26,120 --> 00:45:30,200
Speaker 3: gems here. I remember the girl in the studio at

933
00:45:30,200 --> 00:45:33,440
Speaker 3: the time that was with sway Lee saying this song's

934
00:45:33,440 --> 00:45:33,920
Speaker 3: about me.

935
00:45:34,080 --> 00:45:36,239
Speaker 4: And I was looking around, like getting out of hair.

936
00:45:36,360 --> 00:45:40,120
Speaker 3: Like Swaye did the hook in the beginning and Post

937
00:45:40,120 --> 00:45:41,920
Speaker 3: had to finish it by him doing a hook, and

938
00:45:42,000 --> 00:45:44,719
Speaker 3: he took a while because Swaye's.

939
00:45:44,239 --> 00:45:46,560
Speaker 4: High note or he didn't find his tone or whatever.

940
00:45:46,960 --> 00:45:49,560
Speaker 3: And I'll never forget the same night, this girl that

941
00:45:49,640 --> 00:45:52,040
Speaker 3: used to call sway Lee a lot of problems.

942
00:45:52,040 --> 00:45:53,880
Speaker 4: One of his ex girls or just used to be

943
00:45:53,920 --> 00:45:54,680
Speaker 4: a lot of trouble.

944
00:45:56,239 --> 00:45:58,160
Speaker 3: She turned around and said, this song is about me

945
00:45:58,280 --> 00:46:00,200
Speaker 3: and blah blah blah blah blah in the back, and

946
00:46:00,280 --> 00:46:01,319
Speaker 3: I was like, no, it's not.

947
00:46:01,840 --> 00:46:03,319
Speaker 4: But the next day I heard the words and I

948
00:46:03,400 --> 00:46:04,719
Speaker 4: was like, wow, it.

949
00:46:04,880 --> 00:46:09,040
Speaker 3: Was really that hook was really had some connection to

950
00:46:09,080 --> 00:46:11,960
Speaker 3: her and what him had been going through. But I

951
00:46:12,080 --> 00:46:16,240
Speaker 3: went in the room when I was leaving Universal Publishing

952
00:46:16,360 --> 00:46:19,320
Speaker 3: and I remember playing it for Dana. Shout out to Dana,

953
00:46:19,760 --> 00:46:22,520
Speaker 3: I'm going down, and I played this record for her

954
00:46:23,000 --> 00:46:25,719
Speaker 3: and I had to stop after like a minute or

955
00:46:25,880 --> 00:46:27,960
Speaker 3: a minute, a couple of seconds. It's like, why did

956
00:46:27,960 --> 00:46:30,759
Speaker 3: you stop it? Because the record wasn't even finish. It

957
00:46:30,840 --> 00:46:33,520
Speaker 3: was mumble, mumble, mumble post. His part was all like

958
00:46:33,600 --> 00:46:36,960
Speaker 3: him just mumbling his melody and getting it right, mumbling.

959
00:46:37,320 --> 00:46:39,440
Speaker 3: The only thing that was clear was the hook. And

960
00:46:39,520 --> 00:46:42,600
Speaker 3: I remember texting it to Dana and telling her, do

961
00:46:42,840 --> 00:46:48,160
Speaker 3: not email no one this record. You have to physically

962
00:46:48,239 --> 00:46:51,640
Speaker 3: drop it off yourself. You have to physically text the

963
00:46:51,680 --> 00:46:57,440
Speaker 3: record yourself. And while we gave I gave that record

964
00:46:57,480 --> 00:46:59,440
Speaker 3: to the people making Spider Man before the song was

965
00:46:59,480 --> 00:47:03,759
Speaker 3: even finished. It was like a crazy moment and then

966
00:47:04,120 --> 00:47:07,200
Speaker 3: the movie was being finished, Post wasn't finishing his verse.

967
00:47:07,480 --> 00:47:08,000
Speaker 4: We had a.

968
00:47:07,960 --> 00:47:12,920
Speaker 3: Deadline and he's like leaving the studio one day and.

969
00:47:12,719 --> 00:47:18,000
Speaker 4: He was like, bro, I do it tomorrow.

970
00:47:18,160 --> 00:47:19,920
Speaker 3: I'm like, when does it have to be in by

971
00:47:20,000 --> 00:47:22,680
Speaker 3: I said yesterday, But it really did have to be

972
00:47:22,719 --> 00:47:26,000
Speaker 3: in before. The day before he finished his verse, they

973
00:47:26,080 --> 00:47:28,560
Speaker 3: was already lining up the song and the music. So

974
00:47:28,719 --> 00:47:31,640
Speaker 3: they had this record while they were still working on

975
00:47:31,680 --> 00:47:34,360
Speaker 3: the animation and lining up and finding the right parts

976
00:47:34,360 --> 00:47:36,879
Speaker 3: for it. That's why I feel like this was such

977
00:47:36,880 --> 00:47:40,920
Speaker 3: a magical moment because I gave them the cadence of

978
00:47:40,960 --> 00:47:44,200
Speaker 3: the record while they were still finishing the movie. It

979
00:47:44,239 --> 00:47:47,440
Speaker 3: came together like a marriage. That's the biggest records, the

980
00:47:47,480 --> 00:47:50,879
Speaker 3: biggest businesses, the biggest everything in the world is when

981
00:47:51,280 --> 00:47:55,480
Speaker 3: two forces come together like a marriage. And that was

982
00:47:55,520 --> 00:47:59,640
Speaker 3: like a marriage that I could have never ever what.

983
00:47:59,600 --> 00:48:00,719
Speaker 4: A budget different for it?

984
00:48:00,840 --> 00:48:02,719
Speaker 1: Right, Because like we grew up in an era, you're

985
00:48:02,719 --> 00:48:04,319
Speaker 1: probably from that same era if you push in ninety

986
00:48:04,480 --> 00:48:10,120
Speaker 1: six BMW right, that we waited for movies and then

987
00:48:10,120 --> 00:48:14,520
Speaker 1: the movies had soundtracks, right. So sometimes I remember, like

988
00:48:14,640 --> 00:48:16,440
Speaker 1: even J was telling the story how they would put

989
00:48:16,440 --> 00:48:18,200
Speaker 1: a single on the record, but they would put the

990
00:48:18,239 --> 00:48:19,920
Speaker 1: single on the soundtrack to get.

991
00:48:19,800 --> 00:48:20,560
Speaker 4: Double the sales.

992
00:48:20,640 --> 00:48:23,160
Speaker 1: Yes, but this is this is a different era, right

993
00:48:23,160 --> 00:48:25,960
Speaker 1: because Spider Verse, I'm not sure that people bought the

994
00:48:26,000 --> 00:48:29,720
Speaker 1: soundtrack or they just heard that song in the score

995
00:48:29,719 --> 00:48:31,839
Speaker 1: of the movie and like we gotta go download that

996
00:48:32,440 --> 00:48:35,600
Speaker 1: is there a different marketing budget that goes into the

997
00:48:35,640 --> 00:48:37,960
Speaker 1: New Age movie first.

998
00:48:37,719 --> 00:48:40,280
Speaker 3: Like now, back then there was more of a bigger

999
00:48:40,360 --> 00:48:42,440
Speaker 3: marketing budget that they would put towards a movie. And

1000
00:48:42,480 --> 00:48:45,399
Speaker 3: I remember the song was at the beginning of the movie, right,

1001
00:48:45,840 --> 00:48:48,799
Speaker 3: And I remember one of the smartest stills we've done

1002
00:48:49,320 --> 00:48:53,600
Speaker 3: was we wanted I don't know how to describe this

1003
00:48:53,760 --> 00:48:56,640
Speaker 3: in the best layman terms, but okay, we've given you

1004
00:48:56,680 --> 00:48:59,080
Speaker 3: this record, but we still want this record on this album.

1005
00:49:00,200 --> 00:49:03,080
Speaker 3: And today it's really harder to do that. But we

1006
00:49:03,080 --> 00:49:05,560
Speaker 3: was able to pull off a deal where we put

1007
00:49:05,600 --> 00:49:09,440
Speaker 3: the record on Spider Verse and then we had the

1008
00:49:09,520 --> 00:49:12,560
Speaker 3: record on his album at the same time, so we

1009
00:49:12,680 --> 00:49:17,040
Speaker 3: had double marketing money for the same project. So by

1010
00:49:17,080 --> 00:49:19,560
Speaker 3: the time a year or whatever had passed or nine

1011
00:49:19,600 --> 00:49:21,960
Speaker 3: months had passed or whatever whatever it was on his

1012
00:49:22,080 --> 00:49:25,759
Speaker 3: next album too. So I was able to manage like

1013
00:49:25,800 --> 00:49:29,000
Speaker 3: you said, I was able to manage and be smart

1014
00:49:29,040 --> 00:49:32,799
Speaker 3: about how I put across the two marketing budgets for

1015
00:49:32,880 --> 00:49:35,919
Speaker 3: one record made it the biggest record in like you heard,

1016
00:49:35,960 --> 00:49:39,640
Speaker 3: like of all time or the biggest record of our generation.

1017
00:49:39,960 --> 00:49:42,359
Speaker 3: You could say all time because I'm never streaming. Yeah,

1018
00:49:42,520 --> 00:49:46,520
Speaker 3: streaming and double diamond or something like. You could go

1019
00:49:46,600 --> 00:49:48,359
Speaker 3: look it up and see how many records have gone

1020
00:49:48,360 --> 00:49:51,520
Speaker 3: double diamond in your history. Not many or if ever,

1021
00:49:52,280 --> 00:49:55,800
Speaker 3: And it just became a monumental moment. And like I said,

1022
00:49:56,120 --> 00:50:02,319
Speaker 3: that was a part of managing branding. Sony Pictures put

1023
00:50:02,440 --> 00:50:03,600
Speaker 3: all of these things together.

1024
00:50:03,800 --> 00:50:05,759
Speaker 6: So what did you learn from that experience working with

1025
00:50:05,800 --> 00:50:08,720
Speaker 6: them as far as they're branding and how they market.

1026
00:50:09,800 --> 00:50:13,200
Speaker 3: I learned that if you use budgets correctly, you could

1027
00:50:13,200 --> 00:50:15,480
Speaker 3: blow up anything in this world.

1028
00:50:15,680 --> 00:50:17,160
Speaker 4: It doesn't matter what.

1029
00:50:16,800 --> 00:50:18,760
Speaker 6: What's the proper way to use a budget?

1030
00:50:19,719 --> 00:50:23,040
Speaker 3: The proper way to use a budget, it's like a

1031
00:50:23,120 --> 00:50:24,920
Speaker 3: hustler skim that man.

1032
00:50:25,320 --> 00:50:28,680
Speaker 4: Stretch it, yo, flip it, put it in the part.

1033
00:50:28,880 --> 00:50:32,400
Speaker 3: Whatever you do, use the budget as best as you

1034
00:50:32,480 --> 00:50:35,480
Speaker 3: can and stretch it as most as you can and

1035
00:50:35,520 --> 00:50:38,280
Speaker 3: make sure you can get to as many avenues as possible.

1036
00:50:38,719 --> 00:50:42,439
Speaker 3: Today they call it content, they call it marketing, from

1037
00:50:42,480 --> 00:50:47,000
Speaker 3: the Internet, from social media, from this that stretch that

1038
00:50:47,280 --> 00:50:50,279
Speaker 3: budget as far as you can, because the more you

1039
00:50:50,320 --> 00:50:52,520
Speaker 3: stretch that budget, and the more eyes you can see

1040
00:50:52,520 --> 00:50:54,000
Speaker 3: and the more ears you can get to is the

1041
00:50:54,040 --> 00:50:55,239
Speaker 3: more bigger anything is.

1042
00:50:55,560 --> 00:50:59,000
Speaker 4: This is not just a song called Sunflower. This goes

1043
00:50:59,040 --> 00:50:59,520
Speaker 4: for everything.

1044
00:50:59,560 --> 00:51:02,279
Speaker 3: This goes for Don Laundres, my tequila, This goes for

1045
00:51:02,760 --> 00:51:04,280
Speaker 3: everything you're doing in this world.

1046
00:51:04,600 --> 00:51:06,359
Speaker 4: Stretch the budget, man, and it.

1047
00:51:06,320 --> 00:51:09,879
Speaker 3: Doesn't matter if you've had investors in just a whole

1048
00:51:09,920 --> 00:51:12,200
Speaker 3: nother subject, because I don't have.

1049
00:51:12,880 --> 00:51:14,360
Speaker 4: Any big investment.

1050
00:51:14,400 --> 00:51:16,759
Speaker 3: I don't have no institutions that came in on me

1051
00:51:16,920 --> 00:51:17,760
Speaker 3: with Don Laudras.

1052
00:51:17,800 --> 00:51:19,879
Speaker 4: I wanted to do it myself. I wanted to be able.

1053
00:51:21,200 --> 00:51:28,080
Speaker 3: I looked at people in history like Ditty fifty, all

1054
00:51:28,120 --> 00:51:31,520
Speaker 3: these different jay Z, all these different guys that had

1055
00:51:31,560 --> 00:51:36,480
Speaker 3: done huge things in the alcohol space. But at the

1056
00:51:36,560 --> 00:51:39,319
Speaker 3: end of the day, jay Z was totally different because

1057
00:51:39,360 --> 00:51:41,920
Speaker 3: I remember him buying into one of the brands, But

1058
00:51:42,040 --> 00:51:46,000
Speaker 3: like most of them, was using our culture and most

1059
00:51:46,040 --> 00:51:50,640
Speaker 3: of them was using us as a people. And I

1060
00:51:50,719 --> 00:51:52,960
Speaker 3: wanted to not beg for a seat at the table.

1061
00:51:53,520 --> 00:51:57,280
Speaker 3: I wanted to make sure that I was at the table,

1062
00:51:57,640 --> 00:51:58,840
Speaker 3: like this is my table.

1063
00:51:58,880 --> 00:52:00,839
Speaker 4: I'm not begging for a seat at table. I'm not.

1064
00:52:01,360 --> 00:52:04,200
Speaker 3: I need to make sure that we have something different

1065
00:52:05,080 --> 00:52:07,680
Speaker 3: for the future. And I wanted something for my kids,

1066
00:52:07,800 --> 00:52:10,440
Speaker 3: kids kids that I might never ever see. So like

1067
00:52:11,160 --> 00:52:14,160
Speaker 3: I had to build my own brand.

1068
00:52:14,239 --> 00:52:16,560
Speaker 6: How'd that start? As far as the pivot from music to.

1069
00:52:16,560 --> 00:52:20,400
Speaker 3: This, well, I watched us travel the world, and like

1070
00:52:21,040 --> 00:52:24,319
Speaker 3: I stopped drinking vodka, and I don't know, a long

1071
00:52:24,360 --> 00:52:26,279
Speaker 3: time ago, I stopped drinking.

1072
00:52:26,080 --> 00:52:28,759
Speaker 4: Vodka, and I was like coming across tequila, like I

1073
00:52:28,760 --> 00:52:30,400
Speaker 4: would be awake non stop.

1074
00:52:30,440 --> 00:52:33,280
Speaker 3: I would never feel a drought or a sloppy moment

1075
00:52:33,320 --> 00:52:37,239
Speaker 3: in my traveling the world and touring, tequila was just

1076
00:52:37,400 --> 00:52:39,680
Speaker 3: became my favorite drink. And this is many years ago

1077
00:52:39,680 --> 00:52:42,560
Speaker 3: when people wasn't even drinking tequila like that, twenty fifteen,

1078
00:52:42,600 --> 00:52:43,880
Speaker 3: twenty sixteen.

1079
00:52:44,040 --> 00:52:46,600
Speaker 4: And I never really got a chance.

1080
00:52:46,640 --> 00:52:51,080
Speaker 3: And when the world shut down in twenty twenty, it

1081
00:52:51,160 --> 00:52:54,560
Speaker 3: was when I had this epiphany. It was like before

1082
00:52:54,920 --> 00:52:57,919
Speaker 3: it was right after I don't know the exact dates.

1083
00:52:57,920 --> 00:53:00,520
Speaker 3: It was right around the time George Clue he had

1084
00:53:00,600 --> 00:53:03,720
Speaker 3: just sold or whatever, Like there was no celebrity to Kila.

1085
00:53:03,760 --> 00:53:05,879
Speaker 3: It was none of these people trying to come out

1086
00:53:05,880 --> 00:53:08,320
Speaker 3: with their own alcohol. But I'd seen what we did

1087
00:53:08,719 --> 00:53:11,239
Speaker 3: with alcohol, and I said, hold on a second, Like

1088
00:53:12,560 --> 00:53:16,640
Speaker 3: this is the pivot for me. You're out partying, you're

1089
00:53:16,680 --> 00:53:23,880
Speaker 3: out entertaining people. People calling me the curior, the curier

1090
00:53:24,040 --> 00:53:26,920
Speaker 3: for the culture, the party guy, the guy who brings

1091
00:53:26,960 --> 00:53:29,480
Speaker 3: all these people together and makes all these great things happen.

1092
00:53:29,520 --> 00:53:32,400
Speaker 4: And I'm like, hold on a second, we're drinking someone

1093
00:53:32,400 --> 00:53:33,120
Speaker 4: else's drink.

1094
00:53:34,239 --> 00:53:36,839
Speaker 3: Like I need to figure out how I'm gonna make

1095
00:53:36,920 --> 00:53:39,799
Speaker 3: my own drink that we can pivot and we can

1096
00:53:39,840 --> 00:53:42,880
Speaker 3: have our own. Because my grandmother rests in peace. My

1097
00:53:42,920 --> 00:53:45,160
Speaker 3: mother always said, blessed a man that had his own.

1098
00:53:45,520 --> 00:53:47,560
Speaker 3: And I wanted my own seat at the table. So

1099
00:53:47,600 --> 00:53:49,920
Speaker 3: I made the table, if that makes sense. I made

1100
00:53:50,239 --> 00:53:53,680
Speaker 3: my own alcohol. I started in twenty twenty when there

1101
00:53:53,800 --> 00:53:57,600
Speaker 3: was the world was shutting down. When the world shut down,

1102
00:53:58,239 --> 00:54:01,080
Speaker 3: and I remember people going crazy because we had like

1103
00:54:01,160 --> 00:54:02,959
Speaker 3: five shows and I was trying to finish the tour

1104
00:54:03,280 --> 00:54:05,000
Speaker 3: and we got to like the last fifth or the

1105
00:54:05,040 --> 00:54:07,160
Speaker 3: fourth show and we had to shut down because people

1106
00:54:07,239 --> 00:54:09,839
Speaker 3: was like looking at post crazy. And when the world

1107
00:54:09,920 --> 00:54:13,200
Speaker 3: shut down, I was That's when I got started. That's

1108
00:54:13,239 --> 00:54:15,080
Speaker 3: when I said, hold on a second, the world is

1109
00:54:15,120 --> 00:54:18,440
Speaker 3: shut down. Everyone was laughing at me because I was

1110
00:54:18,480 --> 00:54:20,480
Speaker 3: building this house or I had a house that I

1111
00:54:20,520 --> 00:54:22,759
Speaker 3: was building to make my house my office. Today it

1112
00:54:23,040 --> 00:54:24,880
Speaker 3: might sound normal to you, but most people didn't have

1113
00:54:24,920 --> 00:54:28,319
Speaker 3: a house's office back then. And I was finishing this

1114
00:54:28,400 --> 00:54:31,200
Speaker 3: house to make an office, and then everyone's office shut down.

1115
00:54:31,520 --> 00:54:35,280
Speaker 3: Then I had all the great nerds, the great geeks,

1116
00:54:35,320 --> 00:54:38,640
Speaker 3: the great all coming to my office and working out

1117
00:54:38,640 --> 00:54:40,279
Speaker 3: of my office because it was a fun place to

1118
00:54:40,320 --> 00:54:43,520
Speaker 3: be and it was a great vibe. And the same time,

1119
00:54:43,560 --> 00:54:45,640
Speaker 3: while all this was happening, I bought a free D

1120
00:54:45,760 --> 00:54:48,440
Speaker 3: printer because I had this vision of a shape of

1121
00:54:48,440 --> 00:54:50,640
Speaker 3: a bull, but I didn't know how I was going

1122
00:54:50,719 --> 00:54:53,520
Speaker 3: to make the shape of the ball. And I sat

1123
00:54:53,600 --> 00:54:55,960
Speaker 3: down with one of my geeks at the time, Jacob,

1124
00:54:56,320 --> 00:54:58,200
Speaker 3: and was like, yo, I wanted to look like this.

1125
00:54:58,760 --> 00:55:00,759
Speaker 3: I wanted to look like a I don't want it

1126
00:55:00,760 --> 00:55:02,799
Speaker 3: to be a vase. I want it to be monumental

1127
00:55:02,880 --> 00:55:05,680
Speaker 3: and the bottle to be really special that after you're

1128
00:55:05,680 --> 00:55:08,439
Speaker 3: finished with this bottle, you want to do things with it.

1129
00:55:08,640 --> 00:55:11,600
Speaker 3: Today now this is the same bottle where women make

1130
00:55:11,680 --> 00:55:13,880
Speaker 3: it into a vase, they put flowers in it, they

1131
00:55:13,880 --> 00:55:16,799
Speaker 3: put an handle on it, like this bottle became a

1132
00:55:16,840 --> 00:55:20,320
Speaker 3: monumental thing. But while talking about I had the bottle

1133
00:55:20,360 --> 00:55:22,080
Speaker 3: in my head. I still had to find the liquid.

1134
00:55:23,040 --> 00:55:29,960
Speaker 3: And I was on this crazy journey where someone, uh,

1135
00:55:30,000 --> 00:55:32,120
Speaker 3: this guy co Tractill introduce you to this guy that

1136
00:55:32,200 --> 00:55:34,319
Speaker 3: wanted to talk to me, and he just wanted to

1137
00:55:34,360 --> 00:55:34,680
Speaker 3: meet me.

1138
00:55:34,760 --> 00:55:36,719
Speaker 4: And I had a lot of people that.

1139
00:55:36,760 --> 00:55:38,799
Speaker 3: Wanted to meet me because of my work I've done

1140
00:55:38,840 --> 00:55:42,399
Speaker 3: in the game, and like Sean Michelle, this guy came

1141
00:55:42,440 --> 00:55:44,400
Speaker 3: to this party to meet me. I was talking about

1142
00:55:44,920 --> 00:55:47,239
Speaker 3: black coffee and this guy had made coffee and this

1143
00:55:47,400 --> 00:55:49,279
Speaker 3: that thought like it didn't even make sense.

1144
00:55:49,360 --> 00:55:52,319
Speaker 4: Everything that this guy was talking about didn't make no

1145
00:55:52,400 --> 00:55:55,839
Speaker 4: sense to me and the party. But he I don't

1146
00:55:55,880 --> 00:55:57,680
Speaker 4: know if he was a partner in a sprinter company,

1147
00:55:57,719 --> 00:56:00,160
Speaker 4: he knew the people who owned the sprinter company. That

1148
00:56:00,239 --> 00:56:03,520
Speaker 4: was on my mind was leaving from this party and

1149
00:56:03,560 --> 00:56:08,319
Speaker 4: bringing all the girls to tig this house. Like this

1150
00:56:08,400 --> 00:56:10,240
Speaker 4: guy's trying to priorities man priority.

1151
00:56:10,360 --> 00:56:15,759
Speaker 3: Yeah, yeah, but it's crazy because this guy, Joe Michelle

1152
00:56:16,200 --> 00:56:18,000
Speaker 3: drove us in the sprinter and I could tell he

1153
00:56:18,080 --> 00:56:19,959
Speaker 3: wasn't a sprinterer driver Bro I just knew.

1154
00:56:20,000 --> 00:56:21,239
Speaker 4: I don't know whether he was.

1155
00:56:21,160 --> 00:56:23,279
Speaker 3: A partners I said, in the Sprinter company or what

1156
00:56:23,320 --> 00:56:25,759
Speaker 3: he was doing, but he wanted time with me, and

1157
00:56:25,800 --> 00:56:28,200
Speaker 3: his time with me was driving out to Palm Springs.

1158
00:56:28,239 --> 00:56:31,640
Speaker 3: We had to drive two hours to Palm Springs or

1159
00:56:31,719 --> 00:56:36,000
Speaker 3: just outside Palm Springs, Indio, to a house that Tiger

1160
00:56:36,040 --> 00:56:38,480
Speaker 3: had where I had like people going and partying. But

1161
00:56:38,520 --> 00:56:40,160
Speaker 3: by the time we got there, it was so late,

1162
00:56:40,920 --> 00:56:43,600
Speaker 3: like everyone wanted to fall asleep. Never really told this

1163
00:56:43,680 --> 00:56:47,320
Speaker 3: story like it is. I wake up the next morning.

1164
00:56:47,360 --> 00:56:51,160
Speaker 3: I said the guy, there's like a more than enough space.

1165
00:56:51,160 --> 00:56:53,200
Speaker 3: The guy could have slept in the truck. And I

1166
00:56:53,200 --> 00:56:55,160
Speaker 3: remember E telling me, Dre, what are you doing?

1167
00:56:55,200 --> 00:56:55,359
Speaker 4: Man?

1168
00:56:55,480 --> 00:56:57,799
Speaker 3: Just make the guy sleep on the couch, Like like,

1169
00:56:57,880 --> 00:57:01,759
Speaker 3: what are you doing? And I woke up at like

1170
00:57:01,800 --> 00:57:04,560
Speaker 3: one o'clock in the afternoon. I remember Tiger walking towards

1171
00:57:04,640 --> 00:57:06,120
Speaker 3: me and he had this look on his face. He

1172
00:57:06,160 --> 00:57:09,960
Speaker 3: was like, Bro, this guy, this driver, he's got to go.

1173
00:57:10,080 --> 00:57:11,960
Speaker 3: I was like, what are you talking about. This driver's

1174
00:57:12,000 --> 00:57:16,720
Speaker 3: got to go. He was in the pool, and he

1175
00:57:16,840 --> 00:57:19,600
Speaker 3: was in the pool and his box of shorts and

1176
00:57:19,640 --> 00:57:22,720
Speaker 3: then some of this other girl like is kind of crazy.

1177
00:57:22,800 --> 00:57:27,920
Speaker 3: The same girl who braided postmlons here, this is years ahead,

1178
00:57:28,080 --> 00:57:30,360
Speaker 3: years like we've been front for years. She's like yeah,

1179
00:57:30,400 --> 00:57:32,320
Speaker 3: and he's smoking my weed and this is that. I

1180
00:57:32,400 --> 00:57:34,480
Speaker 3: was like, Bro, you got to go. You got a

1181
00:57:34,520 --> 00:57:36,040
Speaker 3: guy out of here. This is not your house, Like

1182
00:57:36,040 --> 00:57:36,760
Speaker 3: what are you doing?

1183
00:57:36,800 --> 00:57:37,040
Speaker 4: Bro?

1184
00:57:37,320 --> 00:57:39,640
Speaker 3: You can't just wake up in someone's house and think

1185
00:57:39,680 --> 00:57:41,280
Speaker 3: that you could just be going in there. Pool and

1186
00:57:41,320 --> 00:57:43,960
Speaker 3: your box are short smoking weed? This this that like

1187
00:57:44,080 --> 00:57:47,080
Speaker 3: he saw me flip out, he left. I only found

1188
00:57:47,120 --> 00:57:48,920
Speaker 3: out the rest of the story two years later when

1189
00:57:48,920 --> 00:57:51,280
Speaker 3: I saw him again. Two years later, he left, stopped

1190
00:57:51,280 --> 00:57:54,200
Speaker 3: to the BMW racetrack and heard a Post Malone song.

1191
00:57:54,600 --> 00:57:57,320
Speaker 3: I was like, wow, this is meant to be Monday

1192
00:57:57,360 --> 00:58:01,400
Speaker 3: morning this Saturday. When Sunday night the next day, Sunday,

1193
00:58:01,400 --> 00:58:03,280
Speaker 3: Monday morning. I had to get all these people back

1194
00:58:03,280 --> 00:58:06,000
Speaker 3: home back to LA And I was like, wow, this

1195
00:58:06,080 --> 00:58:08,520
Speaker 3: is gonna cost me some uber money because I'm gonna

1196
00:58:08,560 --> 00:58:11,400
Speaker 3: have to call two ubers vans this that to get

1197
00:58:11,440 --> 00:58:13,440
Speaker 3: everybody back. Like I said, I was the Curate, a

1198
00:58:13,640 --> 00:58:18,240
Speaker 3: vibe Curate. I'm gonna have to get everyone back to civilization.

1199
00:58:19,440 --> 00:58:19,600
Speaker 4: Bro.

1200
00:58:19,960 --> 00:58:23,280
Speaker 3: The guy came back for me. The guy, the same

1201
00:58:23,360 --> 00:58:26,520
Speaker 3: guy that I cursed out on the Saturday early Sunday morning,

1202
00:58:27,000 --> 00:58:29,080
Speaker 3: came back for me the next day. He drove back

1203
00:58:29,120 --> 00:58:32,520
Speaker 3: two hours and apologized and said, no, you was right.

1204
00:58:32,600 --> 00:58:33,120
Speaker 4: This, this that.

1205
00:58:33,560 --> 00:58:37,920
Speaker 3: On the way back, driving in the sprinter, he's telling me,

1206
00:58:38,200 --> 00:58:40,560
Speaker 3: I have this, I've that going on. I know this person,

1207
00:58:40,600 --> 00:58:41,160
Speaker 3: what about this?

1208
00:58:41,280 --> 00:58:45,280
Speaker 4: What about that? And he goes, oh, and.

1209
00:58:45,280 --> 00:58:48,120
Speaker 3: My best friend I grew up was the lawyer for

1210
00:58:48,200 --> 00:58:53,600
Speaker 3: the Dawn Julio family. I said, scre a, what are

1211
00:58:53,640 --> 00:58:56,200
Speaker 3: you talking about? He's like, talk to him right now.

1212
00:58:56,640 --> 00:58:58,880
Speaker 3: So I started talking to this guy on the phone.

1213
00:58:59,320 --> 00:59:01,760
Speaker 3: And this is what I'm telling you, this whole long story, guys,

1214
00:59:01,840 --> 00:59:05,480
Speaker 3: is because every path you lead down might not take

1215
00:59:05,520 --> 00:59:07,480
Speaker 3: you to where you think you need it to go.

1216
00:59:08,280 --> 00:59:12,040
Speaker 3: But just be nice and follow through and keep believing

1217
00:59:12,440 --> 00:59:15,120
Speaker 3: and something will come of it. This guy introduced me

1218
00:59:15,200 --> 00:59:19,920
Speaker 3: to the lawyer from the Don Julio family, and the

1219
00:59:20,040 --> 00:59:25,080
Speaker 3: lawyer then I don't think it was like five days

1220
00:59:25,080 --> 00:59:26,720
Speaker 3: bro three days lay or something like that.

1221
00:59:26,760 --> 00:59:28,400
Speaker 4: Five days less than five days. Man.

1222
00:59:28,520 --> 00:59:32,680
Speaker 3: I was on a plane going to Mexico for tequila,

1223
00:59:33,520 --> 00:59:35,400
Speaker 3: to go and look at my to go and find

1224
00:59:35,440 --> 00:59:38,160
Speaker 3: the liquid for my tequila.

1225
00:59:37,560 --> 00:59:38,800
Speaker 6: So you partner with Don Julio.

1226
00:59:40,360 --> 00:59:43,680
Speaker 3: I didn't partner with Don Julio. So I partner with

1227
00:59:43,680 --> 00:59:46,800
Speaker 3: a guy called Francisco Gonzalez. And he's probably gonna be

1228
00:59:46,840 --> 00:59:48,840
Speaker 3: mad at me because I never talk about this. I

1229
00:59:48,960 --> 00:59:51,120
Speaker 3: never say these kind of things. I never say in public.

1230
00:59:51,120 --> 00:59:57,200
Speaker 3: But like Francisco Gonzalez was the first premium maker of tequila.

1231
00:59:57,360 --> 01:00:03,040
Speaker 3: His father made Don Julio. He made nineteen forty two

1232
01:00:04,120 --> 01:00:07,360
Speaker 3: for his father before his father passed away, to celebrate

1233
01:00:07,880 --> 01:00:11,080
Speaker 3: the first year his father was on the Garvet field.

1234
01:00:11,560 --> 01:00:15,280
Speaker 3: It was nineteen forty two. His father, his father just

1235
01:00:15,360 --> 01:00:17,240
Speaker 3: had a stroke and he wanted to honor his father's

1236
01:00:17,280 --> 01:00:20,080
Speaker 3: birthday after his father got well after the stroke and

1237
01:00:20,120 --> 01:00:22,200
Speaker 3: got back, and he made nineteen forty two.

1238
01:00:22,600 --> 01:00:24,360
Speaker 4: I didn't know none of this history. I didn't know

1239
01:00:24,440 --> 01:00:26,880
Speaker 4: none of this story. I just knew that the guy

1240
01:00:26,920 --> 01:00:28,520
Speaker 4: that was driving in the sprinter.

1241
01:00:28,600 --> 01:00:32,360
Speaker 3: Was introducing me to a liquor lawyer, and the liquor

1242
01:00:32,440 --> 01:00:36,920
Speaker 3: lawyer was introducing me to this family. And before you

1243
01:00:37,000 --> 01:00:39,400
Speaker 3: knew it, I felt like it was a movie out

1244
01:00:39,400 --> 01:00:43,360
Speaker 3: of Scarface or Sosa or something. This guy with a

1245
01:00:43,480 --> 01:00:47,720
Speaker 3: big cowboy looking Mexican hat was opening this big door.

1246
01:00:48,040 --> 01:00:52,160
Speaker 4: I was driving into this great distillery and.

1247
01:00:53,680 --> 01:00:57,200
Speaker 3: That happened to be Francisco Gonzalez, who was the first

1248
01:00:57,200 --> 01:01:01,600
Speaker 3: premium maker of tequila. Oh no, the first, Yeah, you

1249
01:01:01,680 --> 01:01:05,040
Speaker 3: have to say. He made the first premium tequila. And

1250
01:01:05,720 --> 01:01:07,360
Speaker 3: I went in there and I looked at the history.

1251
01:01:07,480 --> 01:01:09,640
Speaker 3: I saw this, I saw that, I saw all this

1252
01:01:09,720 --> 01:01:13,320
Speaker 3: different stuff, and we hit it off right away. But

1253
01:01:13,400 --> 01:01:15,400
Speaker 3: it didn't just happen like that. I had to keep

1254
01:01:15,480 --> 01:01:17,440
Speaker 3: going back for a year. Broa, do you know what

1255
01:01:17,520 --> 01:01:20,240
Speaker 3: happened in that year? Well, I was going back and

1256
01:01:20,280 --> 01:01:22,720
Speaker 3: forth just to get the loy to be able to

1257
01:01:22,760 --> 01:01:25,160
Speaker 3: even make my own tequila. This guy didn't just say,

1258
01:01:25,240 --> 01:01:28,640
Speaker 3: oh yo, go like you know, hey, I'll do.

1259
01:01:28,640 --> 01:01:29,480
Speaker 4: It with you.

1260
01:01:28,920 --> 01:01:34,400
Speaker 3: You're the black guy talking to a Mexican guy during

1261
01:01:34,440 --> 01:01:39,000
Speaker 3: the times of George Floyd, who was like all around

1262
01:01:39,000 --> 01:01:41,840
Speaker 3: that time the world shut down, all these crazy things

1263
01:01:41,840 --> 01:01:45,160
Speaker 3: was happening, the George Floyd thing was happening. And you

1264
01:01:45,440 --> 01:01:48,200
Speaker 3: have me in Mexico talk with a Mexican guy about

1265
01:01:48,520 --> 01:01:51,960
Speaker 3: why my passion and why it's important for this for

1266
01:01:52,040 --> 01:01:54,880
Speaker 3: us to come together to make this drink. And he

1267
01:01:54,920 --> 01:01:57,040
Speaker 3: said it. After a year, he said, I didn't find

1268
01:01:57,480 --> 01:01:59,440
Speaker 3: an a Forbes article. We sat down and we did

1269
01:01:59,440 --> 01:02:02,640
Speaker 3: an article Forbes, came took pictures this, that, and he said,

1270
01:02:03,160 --> 01:02:04,720
Speaker 3: I had to deal with this guy. I've never seen

1271
01:02:04,720 --> 01:02:07,960
Speaker 3: anyone as passionate as this guy. I've never come across

1272
01:02:08,000 --> 01:02:11,240
Speaker 3: anyone who really like deserved it.

1273
01:02:11,560 --> 01:02:14,960
Speaker 4: So don L drezz was there.

1274
01:02:16,440 --> 01:02:20,560
Speaker 3: First since originals, since their drink was it is the

1275
01:02:20,640 --> 01:02:30,040
Speaker 3: first alcohol pure no added kaka pure tequila that we

1276
01:02:30,160 --> 01:02:32,680
Speaker 3: made smooth. I made it for women first. That was

1277
01:02:32,720 --> 01:02:34,560
Speaker 3: the main thing what I wanted to do because of

1278
01:02:34,880 --> 01:02:36,960
Speaker 3: not just because of the shape of the bottle. I

1279
01:02:37,000 --> 01:02:39,080
Speaker 3: wanted to look at a piece in the market that

1280
01:02:39,880 --> 01:02:40,840
Speaker 3: didn't really exist.

1281
01:02:41,040 --> 01:02:42,720
Speaker 4: No one was making tequila for women.

1282
01:02:42,840 --> 01:02:45,600
Speaker 3: People fough of tequila were taking shots and women would

1283
01:02:45,640 --> 01:02:47,520
Speaker 3: scrunch their nose and their makeup.

1284
01:02:47,200 --> 01:02:48,480
Speaker 4: Would get fed up.

1285
01:02:48,800 --> 01:02:51,120
Speaker 3: I was like, I want to make something for women

1286
01:02:51,240 --> 01:02:54,120
Speaker 3: because what the women like, the men love.

1287
01:02:54,880 --> 01:02:55,960
Speaker 4: And that was.

1288
01:02:55,920 --> 01:02:59,480
Speaker 3: The story of how I went down the road and

1289
01:02:59,560 --> 01:03:03,520
Speaker 3: started watching celebrities come out with tequila. Francisco Gonzalez made

1290
01:03:03,560 --> 01:03:06,640
Speaker 3: me go through a whole train of making me learn

1291
01:03:06,640 --> 01:03:09,320
Speaker 3: how tequila was me watching it from a gave to

1292
01:03:09,400 --> 01:03:11,120
Speaker 3: the oven to this to that. I had to go

1293
01:03:11,200 --> 01:03:13,440
Speaker 3: through the whole journey and what old this is going on?

1294
01:03:13,720 --> 01:03:16,280
Speaker 3: Celebrities are now starting to make tequila. I had to

1295
01:03:16,320 --> 01:03:19,960
Speaker 3: start posting on social media like my journey because then

1296
01:03:19,960 --> 01:03:22,200
Speaker 3: it would look like I was badwaggon and people started

1297
01:03:22,200 --> 01:03:24,680
Speaker 3: seeing like, hold on, this guy was on this journey

1298
01:03:25,000 --> 01:03:28,480
Speaker 3: since twenty twenty, twenty twenty one making his own tequila,

1299
01:03:28,600 --> 01:03:31,560
Speaker 3: and twenty three it came out and everyone was like

1300
01:03:31,760 --> 01:03:35,200
Speaker 3: wow this And I'm not just saying this. People were

1301
01:03:35,240 --> 01:03:38,280
Speaker 3: like everyone that tastes it, one tastes all it takes.

1302
01:03:38,280 --> 01:03:42,840
Speaker 3: They tastes and they're like, wow, this is incredible. Shouer

1303
01:03:42,920 --> 01:03:45,920
Speaker 3: to Terrence, like Terrence J my brother, that's how you

1304
01:03:45,960 --> 01:03:46,800
Speaker 3: guys tried it first.

1305
01:03:46,880 --> 01:03:47,400
Speaker 4: That's true.

1306
01:03:47,520 --> 01:03:50,000
Speaker 3: I want this to be bigger than me. This is

1307
01:03:50,000 --> 01:03:54,920
Speaker 3: bigger than us. The story of Jack Daniels. It was

1308
01:03:55,920 --> 01:04:01,440
Speaker 3: a runaway slave and a runaway off of came together

1309
01:04:01,600 --> 01:04:04,000
Speaker 3: made a drink called Jack Daniels. This is around today.

1310
01:04:04,200 --> 01:04:08,680
Speaker 3: This drink's probably one hundred years old before prohibition. This

1311
01:04:08,880 --> 01:04:12,880
Speaker 3: that like Jack Daniels, was made. That's what I'm doing.

1312
01:04:13,000 --> 01:04:18,240
Speaker 3: That's what made me want to cross from entertainment music,

1313
01:04:19,080 --> 01:04:21,600
Speaker 3: using and leveraging the scene. Shout out to Michael Rapino

1314
01:04:21,640 --> 01:04:24,920
Speaker 3: from Live Nation, who has helped me leverage and do

1315
01:04:25,200 --> 01:04:27,360
Speaker 3: all just one of the people a lot of people have,

1316
01:04:27,520 --> 01:04:32,560
Speaker 3: but leverage the two together because there ain't no party

1317
01:04:32,560 --> 01:04:36,480
Speaker 3: without alcohol, and there isn't alcohol over our party if

1318
01:04:36,520 --> 01:04:37,040
Speaker 3: that makes sense.

1319
01:04:37,240 --> 01:04:41,360
Speaker 1: Hi, that's interesting because Michael Rapino obviously the CEO of

1320
01:04:41,440 --> 01:04:45,280
Speaker 1: Live Nation. How are they putting this in the venues

1321
01:04:45,320 --> 01:04:47,520
Speaker 1: that he has? How does that partnership work?

1322
01:04:47,720 --> 01:04:50,720
Speaker 3: So when we was going on tours, he let me

1323
01:04:50,840 --> 01:04:54,800
Speaker 3: test it. I told him, like, my brother, I'm doing

1324
01:04:54,840 --> 01:04:57,320
Speaker 3: something crazy. And he told me when he sat down

1325
01:04:57,360 --> 01:05:00,720
Speaker 3: and he thought jay Z was crazy for buying champagne

1326
01:05:01,080 --> 01:05:04,520
Speaker 3: and buying a sus Spades or douce, and he was

1327
01:05:04,560 --> 01:05:06,560
Speaker 3: telling me the whole story when he sat down.

1328
01:05:06,360 --> 01:05:08,360
Speaker 4: With jay Z and before that, jay Z was crazy.

1329
01:05:08,800 --> 01:05:12,120
Speaker 3: And the same time we was having this conversation, jay

1330
01:05:12,200 --> 01:05:15,640
Speaker 3: Z just got acquired or LVMH or something just brought

1331
01:05:15,640 --> 01:05:18,280
Speaker 3: into it and he was like, I don't think you're crazy, Dre.

1332
01:05:18,640 --> 01:05:21,160
Speaker 3: And whatever you're doing, you know, I always back to

1333
01:05:22,560 --> 01:05:26,720
Speaker 3: me and him and Colin Lewis. Shout to Colin Lewis,

1334
01:05:27,040 --> 01:05:29,240
Speaker 3: our business started off of a handshake. I never signed

1335
01:05:29,240 --> 01:05:32,920
Speaker 3: no contract, they trusted me and respected me and loved

1336
01:05:33,000 --> 01:05:36,320
Speaker 3: everything I was doing from the music game. And I

1337
01:05:36,480 --> 01:05:39,240
Speaker 3: bought them an artist that made them millions and millions

1338
01:05:39,240 --> 01:05:41,160
Speaker 3: of dollars. But it was all off of a handshake.

1339
01:05:41,440 --> 01:05:44,560
Speaker 3: We never signed a contract, we never had any paperwork.

1340
01:05:44,840 --> 01:05:48,800
Speaker 3: So my loyalty to them. He then helped me with

1341
01:05:48,920 --> 01:05:49,760
Speaker 3: the same loyalty.

1342
01:05:50,040 --> 01:05:50,760
Speaker 4: I told him.

1343
01:05:50,640 --> 01:05:53,480
Speaker 3: Every venue you guys own, any venue we taught, I

1344
01:05:53,720 --> 01:05:56,240
Speaker 3: need to bring this there. I need to make sure

1345
01:05:56,520 --> 01:05:59,360
Speaker 3: that we have a tasting, we have this, we have that.

1346
01:05:59,440 --> 01:06:03,480
Speaker 3: And I started like that, leveraging it like that. The

1347
01:06:03,800 --> 01:06:06,200
Speaker 3: first tour was twenty twenty two when I started doing

1348
01:06:06,280 --> 01:06:08,720
Speaker 3: just tastings. Then by twenty three I had in all

1349
01:06:08,720 --> 01:06:12,560
Speaker 3: their amphitheaters, and he helped me to like just leverage

1350
01:06:12,600 --> 01:06:15,360
Speaker 3: it into more places in the beginning, and I never

1351
01:06:15,360 --> 01:06:17,880
Speaker 3: forget where I'm coming from, and I respect him, and

1352
01:06:18,000 --> 01:06:20,400
Speaker 3: that was my bridging of the gap. That's when I

1353
01:06:20,440 --> 01:06:23,840
Speaker 3: was like, ding, hold on a minute. You use everything

1354
01:06:23,920 --> 01:06:27,800
Speaker 3: you have from music and entertainment. Every person you know,

1355
01:06:28,240 --> 01:06:31,720
Speaker 3: every person you've ever met, needs to try your drink,

1356
01:06:32,360 --> 01:06:35,520
Speaker 3: and as soon as they try it, they're gonna love it.

1357
01:06:36,080 --> 01:06:38,840
Speaker 3: You wake up in the morning with no hangover because

1358
01:06:38,840 --> 01:06:43,400
Speaker 3: there's nothing, but in tequila you're allowed to add stuff

1359
01:06:43,440 --> 01:06:46,160
Speaker 3: to it. I think it's two percent. Most of these drinks.

1360
01:06:46,600 --> 01:06:48,400
Speaker 3: Most of these drinks are getting in trouble today. I

1361
01:06:48,440 --> 01:06:49,880
Speaker 3: don't know if you know. I'm not going to shout

1362
01:06:49,880 --> 01:06:52,240
Speaker 3: them out because they don't deserve it, but there's a

1363
01:06:52,240 --> 01:06:53,840
Speaker 3: lot of people getting in trouble because it's not even

1364
01:06:53,880 --> 01:06:55,120
Speaker 3: one hundred percent of GOFE.

1365
01:06:56,120 --> 01:06:58,280
Speaker 1: How about in the process are you because I'm thinking

1366
01:06:58,320 --> 01:07:00,800
Speaker 1: about we've had people who've been in this spirit industry

1367
01:07:01,800 --> 01:07:06,000
Speaker 1: getting it distributed, having licenses in each state, and then

1368
01:07:06,640 --> 01:07:10,280
Speaker 1: labeling it right because premium tequila needs to be placed

1369
01:07:10,320 --> 01:07:11,720
Speaker 1: in a certain spot correct.

1370
01:07:11,840 --> 01:07:13,040
Speaker 5: How evolved in the processing.

1371
01:07:13,880 --> 01:07:17,360
Speaker 3: I've been so involved in the process that from start

1372
01:07:17,400 --> 01:07:21,320
Speaker 3: to finish to every day eating, sleeping, like I've been

1373
01:07:21,360 --> 01:07:25,160
Speaker 3: in every process, to getting the licenses, to going through

1374
01:07:25,200 --> 01:07:28,320
Speaker 3: the interviews, to being able to import it into the country,

1375
01:07:28,680 --> 01:07:32,200
Speaker 3: to going over to my hometown England and going through

1376
01:07:32,240 --> 01:07:35,800
Speaker 3: the same licenses and going through the same questioning and

1377
01:07:36,240 --> 01:07:38,880
Speaker 3: getting it to like I'm so involved in the process,

1378
01:07:38,920 --> 01:07:43,440
Speaker 3: it's unbelievable. It's like I'm now, thank God above that,

1379
01:07:43,520 --> 01:07:46,360
Speaker 3: I'm now like it's growing to where we've built a

1380
01:07:46,520 --> 01:07:48,720
Speaker 3: hype on it in the States that now people want

1381
01:07:48,800 --> 01:07:51,640
Speaker 3: in other places. We just going into Canada now after

1382
01:07:51,720 --> 01:07:54,439
Speaker 3: many years. Now finally it's in Toronto, it's in the UK.

1383
01:07:54,760 --> 01:07:58,840
Speaker 3: I'm now talking to certain distributors and a few big people.

1384
01:07:58,840 --> 01:08:00,160
Speaker 4: I almost gave one away.

1385
01:08:00,440 --> 01:08:04,960
Speaker 3: In Dubai and the UAE. I'm talking to Africa because

1386
01:08:05,520 --> 01:08:07,720
Speaker 3: this is US. As soon as people find out, like

1387
01:08:08,000 --> 01:08:10,320
Speaker 3: hold on, this is genuine and this is coming from

1388
01:08:10,360 --> 01:08:12,360
Speaker 3: a guy that looks like us, they want to support it.

1389
01:08:13,240 --> 01:08:18,240
Speaker 3: And it's just crazy because I'm walking into rooms You're saying,

1390
01:08:18,280 --> 01:08:21,760
Speaker 3: how involved am I? I'm walking into rooms where no

1391
01:08:21,800 --> 01:08:26,840
Speaker 3: one looks like me. I'm going into GSMS General Celles

1392
01:08:26,920 --> 01:08:30,120
Speaker 3: meetings with a whole room full of people where you

1393
01:08:30,200 --> 01:08:33,920
Speaker 3: might find one Spanish guy maybe and one black guy.

1394
01:08:34,080 --> 01:08:35,960
Speaker 4: Or the black guy's light skinned. He ain't even black.

1395
01:08:36,000 --> 01:08:38,559
Speaker 4: I'm not saying he's not black. Don't take that the

1396
01:08:38,600 --> 01:08:39,040
Speaker 4: wrong way.

1397
01:08:40,080 --> 01:08:42,040
Speaker 3: She might not be fully black, but he might be

1398
01:08:42,080 --> 01:08:44,360
Speaker 3: half black, half white whatever. I'm walking into rooms where

1399
01:08:44,360 --> 01:08:47,160
Speaker 3: no one looks like me, and they're like, okay.

1400
01:08:47,920 --> 01:08:50,559
Speaker 4: Entertainment, tell us about this, and I have to go

1401
01:08:50,640 --> 01:08:51,879
Speaker 4: in there and sell it.

1402
01:08:51,960 --> 01:08:53,640
Speaker 3: The first thing I do when I walk in the

1403
01:08:53,720 --> 01:08:56,320
Speaker 3: room is I tell them, guys, you're probably not going

1404
01:08:56,360 --> 01:08:58,320
Speaker 3: to see someone that looks like me for the rest

1405
01:08:58,360 --> 01:09:00,400
Speaker 3: of the day. Oh, You're not probably going to come

1406
01:09:00,439 --> 01:09:02,280
Speaker 3: across someone that looks like me that's about to sell

1407
01:09:02,320 --> 01:09:02,879
Speaker 3: your alcohol.

1408
01:09:02,960 --> 01:09:03,839
Speaker 4: They start laughing.

1409
01:09:03,960 --> 01:09:06,439
Speaker 3: It breaks the ice, and then I start going into

1410
01:09:06,439 --> 01:09:10,719
Speaker 3: the story of how I made don Landres. But there's

1411
01:09:10,760 --> 01:09:12,920
Speaker 3: no one that looks like us in this business. I'm

1412
01:09:12,960 --> 01:09:15,640
Speaker 3: so hands on that I walk in the room and

1413
01:09:15,640 --> 01:09:17,200
Speaker 3: I told them, tell me the last time you guys

1414
01:09:17,240 --> 01:09:18,360
Speaker 3: saw George Clooney in here?

1415
01:09:18,400 --> 01:09:20,280
Speaker 4: Do you ever see George Clooney selling this alcohol?

1416
01:09:20,320 --> 01:09:22,240
Speaker 3: No, I'm here on the ground looking at you all

1417
01:09:22,240 --> 01:09:25,560
Speaker 3: in your eyes, looking at you right here, because I'm

1418
01:09:25,840 --> 01:09:29,080
Speaker 3: believing I'm not just the founder. I'm every single thing

1419
01:09:29,120 --> 01:09:31,839
Speaker 3: to do with this, and I'm not gonna stop until

1420
01:09:32,640 --> 01:09:34,439
Speaker 3: I get that that joint.

1421
01:09:34,560 --> 01:09:35,599
Speaker 4: Like now, I have.

1422
01:09:35,600 --> 01:09:39,000
Speaker 3: Companies trying to get involved, trying to invest, trying to

1423
01:09:39,080 --> 01:09:41,760
Speaker 3: once I won't say a buyout, but like now, I've

1424
01:09:41,960 --> 01:09:44,840
Speaker 3: made so much noise people are now inquiring about it,

1425
01:09:45,160 --> 01:09:47,559
Speaker 3: and I don't think I would ever sell more than

1426
01:09:47,560 --> 01:09:51,280
Speaker 3: fifty one percent because I'm not here to just sell out.

1427
01:09:51,400 --> 01:09:54,480
Speaker 3: I want this to be something for our next generations.

1428
01:09:54,560 --> 01:09:56,639
Speaker 3: I want to be the Jack Daniels in a hundred

1429
01:09:56,720 --> 01:10:00,320
Speaker 3: years where I'm maybe that face on the mantel piece

1430
01:10:00,320 --> 01:10:03,920
Speaker 3: where my great great grandkids or my great grandkids are

1431
01:10:03,920 --> 01:10:06,599
Speaker 3: looking and they're like wondering. The people are asking them

1432
01:10:06,600 --> 01:10:08,559
Speaker 3: how you guys living so good? And they point at

1433
01:10:08,600 --> 01:10:10,600
Speaker 3: the picture on top of the fireplace. So I'm just

1434
01:10:10,640 --> 01:10:12,800
Speaker 3: a picture on the wall. But that's why I'm doing it.

1435
01:10:12,840 --> 01:10:15,880
Speaker 3: This is all about legacy. We need to do things

1436
01:10:15,920 --> 01:10:19,240
Speaker 3: for our legacy. We need to do things beyond just

1437
01:10:19,280 --> 01:10:22,240
Speaker 3: thinking it's some hip hop or its some music, or

1438
01:10:22,320 --> 01:10:25,400
Speaker 3: we're better than that. We could do so much to

1439
01:10:25,520 --> 01:10:28,880
Speaker 3: leave a legacy and to teach the kids of tomorrow

1440
01:10:29,000 --> 01:10:31,439
Speaker 3: what we're learning today, because today, like you said earlier,

1441
01:10:31,439 --> 01:10:34,320
Speaker 3: we have the information. Bro We have the info that

1442
01:10:34,880 --> 01:10:38,759
Speaker 3: my grandma when she came from Jamaica to London after

1443
01:10:39,160 --> 01:10:43,120
Speaker 3: the World War Two, my granddad they were sweeping streets,

1444
01:10:43,120 --> 01:10:46,120
Speaker 3: cleaning up, being bus drivers. This that then my mom

1445
01:10:46,200 --> 01:10:46,479
Speaker 3: being the.

1446
01:10:46,479 --> 01:10:49,520
Speaker 4: Second generation, they didn't have the information.

1447
01:10:49,840 --> 01:10:52,519
Speaker 3: They were told to go to school, learn your books

1448
01:10:53,120 --> 01:10:54,439
Speaker 3: and get a good job.

1449
01:10:55,439 --> 01:10:55,920
Speaker 4: That's it.

1450
01:10:56,360 --> 01:10:58,960
Speaker 3: But today we have the information you have your earn

1451
01:10:58,960 --> 01:11:01,280
Speaker 3: your leisure. You have all these things today where you

1452
01:11:01,320 --> 01:11:05,639
Speaker 3: could go on the platform and learn more for what

1453
01:11:05,680 --> 01:11:08,560
Speaker 3: we need. We need these tools, we need the information.

1454
01:11:08,600 --> 01:11:11,200
Speaker 3: The only thing that's stopping us from being billionaires or

1455
01:11:11,240 --> 01:11:13,679
Speaker 3: being more and more millionaires out here is the one

1456
01:11:13,760 --> 01:11:17,559
Speaker 3: word information. And I started getting the information. And that

1457
01:11:17,680 --> 01:11:19,920
Speaker 3: was one of the things among other things I'm doing.

1458
01:11:20,000 --> 01:11:23,160
Speaker 3: Like you said, I don't want to say I've lost

1459
01:11:23,160 --> 01:11:26,360
Speaker 3: count I don't know if I have twelve, fourteen, fifteen properties,

1460
01:11:26,400 --> 01:11:29,040
Speaker 3: Like I don't talk about it enough, but like I've

1461
01:11:29,040 --> 01:11:32,519
Speaker 3: been building buildings and building houses for a long time.

1462
01:11:32,800 --> 01:11:34,839
Speaker 3: Shout out to where you guys are doing in Africa.

1463
01:11:34,960 --> 01:11:40,560
Speaker 3: Oh my god, like shit, hit my soul. You're building communities.

1464
01:11:40,920 --> 01:11:45,759
Speaker 3: I'm building one in Kanyas, just outside of Atlanta, Georgia.

1465
01:11:45,840 --> 01:11:50,120
Speaker 3: Like I'm building the first so legated community in Georgia,

1466
01:11:50,240 --> 01:11:53,160
Speaker 3: forty minutes out of Atlanta in a place called Kwanyas,

1467
01:11:53,160 --> 01:11:56,240
Speaker 3: where I have twenty four acres and I'm building twenty

1468
01:11:56,240 --> 01:12:00,880
Speaker 3: four homes so legated community, the first ever in Georgia.

1469
01:12:01,000 --> 01:12:05,960
Speaker 3: Like we have to do things tomorrow today, if that

1470
01:12:06,040 --> 01:12:08,040
Speaker 3: makes sense. You're doing it today for the people, for

1471
01:12:08,120 --> 01:12:11,599
Speaker 3: tomorrow to learn and see like from that to I

1472
01:12:11,640 --> 01:12:15,920
Speaker 3: have my first movie that I shot during the strike

1473
01:12:15,960 --> 01:12:18,920
Speaker 3: when everyone was striking. I don't know if there's something

1474
01:12:19,000 --> 01:12:22,280
Speaker 3: about me when the chips are against the wall or

1475
01:12:22,320 --> 01:12:25,599
Speaker 3: the things are down, I find a hole. But I

1476
01:12:25,600 --> 01:12:28,080
Speaker 3: always wanted to shoot a movie. And now the movie's

1477
01:12:28,320 --> 01:12:30,479
Speaker 3: about to go into festivals and this and that. The

1478
01:12:30,479 --> 01:12:35,080
Speaker 3: movie is called eighty six. It's coming out I'd say

1479
01:12:35,120 --> 01:12:38,040
Speaker 3: next year, but I'm putting it into festivals first, this, this,

1480
01:12:38,200 --> 01:12:42,200
Speaker 3: that dre Vision studios. Like I'm just an entrepreneur who

1481
01:12:42,240 --> 01:12:47,080
Speaker 3: won't stop and can't stop. And you know who said that,

1482
01:12:47,920 --> 01:12:51,679
Speaker 3: I won't stop and shout out to him too, my brother.

1483
01:12:52,800 --> 01:12:56,280
Speaker 6: So right now, what's the primary focus for you? Right now?

1484
01:12:56,360 --> 01:12:58,960
Speaker 6: Real estate, liquor, music.

1485
01:13:01,280 --> 01:13:02,920
Speaker 4: Still have one foot in the music.

1486
01:13:03,880 --> 01:13:06,600
Speaker 3: Shout out to little que I found this great artist

1487
01:13:06,720 --> 01:13:07,439
Speaker 3: or she found me?

1488
01:13:07,840 --> 01:13:10,519
Speaker 2: Like, how did that relationship end with you in post?

1489
01:13:10,920 --> 01:13:13,320
Speaker 2: Did it just end over the course of time? Because

1490
01:13:13,320 --> 01:13:16,640
Speaker 2: that usually always happens, like managers, they don't last.

1491
01:13:16,760 --> 01:13:18,719
Speaker 4: Everyone says that man and it's so true.

1492
01:13:18,960 --> 01:13:21,920
Speaker 3: People talk about it like it's anomally, like it's just

1493
01:13:22,120 --> 01:13:25,320
Speaker 3: normal thing, like yo, so uh Post, like you guys

1494
01:13:25,439 --> 01:13:28,040
Speaker 3: just know me and Post never had a falling out.

1495
01:13:28,080 --> 01:13:31,559
Speaker 3: But like you just said, after the course of time,

1496
01:13:31,600 --> 01:13:35,439
Speaker 3: by ten to eleven years, people start getting in people's ears.

1497
01:13:35,560 --> 01:13:38,920
Speaker 3: People this is that. Oh he has his own tequila. Now,

1498
01:13:39,360 --> 01:13:42,360
Speaker 3: oh he does this, he's doing that. Do you still

1499
01:13:42,439 --> 01:13:42,920
Speaker 3: need him?

1500
01:13:43,000 --> 01:13:44,120
Speaker 4: Blah blah blah.

1501
01:13:44,920 --> 01:13:51,920
Speaker 3: Like I think when Posts started ring off in the country,

1502
01:13:52,080 --> 01:13:55,040
Speaker 3: I was building my doing my thing at the same time.

1503
01:13:55,720 --> 01:13:58,280
Speaker 3: And I don't know if you've seen the country rooms,

1504
01:13:59,280 --> 01:14:04,559
Speaker 3: like you won't cool the country rooms. But whether you

1505
01:14:04,640 --> 01:14:06,439
Speaker 3: like it or not, people looking at me like who's

1506
01:14:06,439 --> 01:14:10,080
Speaker 3: this guy in this room, and like I have so

1507
01:14:10,200 --> 01:14:13,000
Speaker 3: much love for him, and we built something so special

1508
01:14:13,040 --> 01:14:15,639
Speaker 3: together and he'll always be my brother.

1509
01:14:15,720 --> 01:14:18,839
Speaker 4: But like like you said, after a certain.

1510
01:14:18,640 --> 01:14:21,320
Speaker 3: Amount of years, people start getting in people's ears, people

1511
01:14:21,360 --> 01:14:23,840
Speaker 3: start doing this, you start doing that, and you I

1512
01:14:23,840 --> 01:14:26,760
Speaker 3: wouldn't say you grow apart, because we didn't grow apart.

1513
01:14:26,920 --> 01:14:29,880
Speaker 3: I just guess that people was like, oh, he's concentrating

1514
01:14:29,920 --> 01:14:31,840
Speaker 3: on all these other things and less of you. But

1515
01:14:32,000 --> 01:14:34,680
Speaker 3: that's not true. I still had a lot of concentration

1516
01:14:34,800 --> 01:14:36,360
Speaker 3: on him. But at the same time I go to

1517
01:14:36,439 --> 01:14:40,519
Speaker 3: build my legacy too. What happened to us, Like I

1518
01:14:40,560 --> 01:14:43,759
Speaker 3: can't be this glorified babysitter for the rest of my life.

1519
01:14:44,080 --> 01:14:46,920
Speaker 3: Like you said, people come and tell me like, wow,

1520
01:14:47,000 --> 01:14:49,479
Speaker 3: you did over ten years. You're lucky. I'm like, I'm lucky.

1521
01:14:49,560 --> 01:14:52,040
Speaker 3: That's like a normal thing in the business. Like you said,

1522
01:14:52,600 --> 01:14:56,559
Speaker 3: you just start to grow. And I don't know, like

1523
01:14:56,680 --> 01:15:02,240
Speaker 3: maybe Dre London started becoming London and some people didn't

1524
01:15:02,280 --> 01:15:03,960
Speaker 3: like it, and some people got in his ears and

1525
01:15:05,080 --> 01:15:08,320
Speaker 3: started talking in a certain way, and he started listening.

1526
01:15:08,320 --> 01:15:11,640
Speaker 3: One day, I got tired of shielding people off from

1527
01:15:11,680 --> 01:15:14,160
Speaker 3: protecting and I was just like, no, this is this

1528
01:15:14,240 --> 01:15:14,639
Speaker 3: is the way.

1529
01:15:15,000 --> 01:15:17,720
Speaker 4: That's a chapter. It was the chapter before, and now

1530
01:15:17,720 --> 01:15:19,679
Speaker 4: this is the new chapter. And I have to keep going.

1531
01:15:20,200 --> 01:15:22,280
Speaker 3: Thank god, I had my own stuff going on, but

1532
01:15:22,360 --> 01:15:24,960
Speaker 3: like I had to keep building the Dre London chapter

1533
01:15:25,120 --> 01:15:28,320
Speaker 3: and the Don lawn Dress chapter and the properties did

1534
01:15:28,360 --> 01:15:30,480
Speaker 3: this to that? Like you said, what am I concentrating

1535
01:15:30,520 --> 01:15:33,719
Speaker 3: on now? My biggest focus has to be this because

1536
01:15:33,760 --> 01:15:37,040
Speaker 3: this is a full time thing. You don't understand the

1537
01:15:37,080 --> 01:15:40,680
Speaker 3: alcohol business until you're in it. How many shops just

1538
01:15:40,680 --> 01:15:43,800
Speaker 3: look how many store cell alcohol in New York. Look

1539
01:15:43,840 --> 01:15:46,320
Speaker 3: how many restaurants there are in New York and its

1540
01:15:46,400 --> 01:15:49,680
Speaker 3: own is just an island. And thank god where now

1541
01:15:49,720 --> 01:15:53,599
Speaker 3: available in costcos in New York and New Jersey were

1542
01:15:53,600 --> 01:15:56,599
Speaker 3: available in so many places, but I had to wait

1543
01:15:56,640 --> 01:15:58,559
Speaker 3: to even get this to New York because you're dealing

1544
01:15:58,600 --> 01:16:00,880
Speaker 3: with this is like a itself.

1545
01:16:01,200 --> 01:16:03,800
Speaker 4: To even be able to move alcohol, if that makes sense.

1546
01:16:04,200 --> 01:16:09,280
Speaker 3: Like every state is different, every country is different, and

1547
01:16:09,320 --> 01:16:11,879
Speaker 3: you have to bend to the rules, ben to the culture.

1548
01:16:11,960 --> 01:16:15,240
Speaker 3: You have to make it what you can. So this

1549
01:16:15,360 --> 01:16:19,400
Speaker 3: became one of the full time jobs. Then having properties

1550
01:16:19,439 --> 01:16:22,800
Speaker 3: and permits and this and that that became another. Like

1551
01:16:23,120 --> 01:16:28,800
Speaker 3: so I would say between this, the properties and now

1552
01:16:28,880 --> 01:16:33,040
Speaker 3: having like this great artist from Memphis that's incredible, still

1553
01:16:33,040 --> 01:16:34,160
Speaker 3: have one foot in the game.

1554
01:16:34,200 --> 01:16:35,439
Speaker 4: Of course, it's what built me.

1555
01:16:35,880 --> 01:16:38,799
Speaker 3: And now I've started developing her and now she's growing

1556
01:16:38,840 --> 01:16:40,760
Speaker 3: and like people are starting to see her, and like

1557
01:16:40,800 --> 01:16:41,599
Speaker 3: it's really great.

1558
01:16:41,640 --> 01:16:45,480
Speaker 4: I'm really grateful for it. But like I got my eyes.

1559
01:16:45,200 --> 01:16:48,840
Speaker 3: On the prize and it's hard because I wake up

1560
01:16:48,840 --> 01:16:53,000
Speaker 3: every day with things on my shoulders. But you gotta go.

1561
01:16:53,120 --> 01:16:55,240
Speaker 3: It's not concentrate on one. You got to concentrate on

1562
01:16:55,280 --> 01:16:56,880
Speaker 3: all and you can't do too much. But they say

1563
01:16:57,000 --> 01:16:58,800
Speaker 3: seven streams of income is that what it is like

1564
01:16:59,200 --> 01:17:01,880
Speaker 3: you need to make even streams of income before you

1565
01:17:01,880 --> 01:17:04,840
Speaker 3: could really say you've done it. So I'm just concentrating

1566
01:17:04,880 --> 01:17:07,439
Speaker 3: on my free to five three to five.

1567
01:17:07,640 --> 01:17:09,479
Speaker 4: Yeah, what would be success?

1568
01:17:09,640 --> 01:17:12,080
Speaker 1: I know we were talking them before we started about year

1569
01:17:12,120 --> 01:17:14,599
Speaker 1: over year sales, and in the spirits industry is always

1570
01:17:14,640 --> 01:17:15,240
Speaker 1: by cases.

1571
01:17:15,600 --> 01:17:17,040
Speaker 5: How many cases you move a year?

1572
01:17:17,160 --> 01:17:23,000
Speaker 1: Yes, we've heard large numbers, a million cases. Obviously, you

1573
01:17:23,040 --> 01:17:26,160
Speaker 1: guys are still in the infant stages four or five

1574
01:17:26,240 --> 01:17:26,679
Speaker 1: years old.

1575
01:17:26,840 --> 01:17:28,880
Speaker 5: What would be how do you measure success.

1576
01:17:28,560 --> 01:17:29,920
Speaker 4: At the stage four or five years old?

1577
01:17:29,960 --> 01:17:32,920
Speaker 3: Since we've been on sell and maybe eifteen nineteen months

1578
01:17:32,920 --> 01:17:34,960
Speaker 3: since we're like, well we're coaching the second year of

1579
01:17:35,200 --> 01:17:39,839
Speaker 3: just being on sell, and like I'm grateful after eighteen

1580
01:17:39,880 --> 01:17:43,080
Speaker 3: months we sold ten thousand or more cases.

1581
01:17:43,240 --> 01:17:45,800
Speaker 4: Wow, which is crazy to know.

1582
01:17:45,920 --> 01:17:49,800
Speaker 3: I've not spent million dollars on on multimillion on advertising.

1583
01:17:49,840 --> 01:17:50,479
Speaker 4: I don't have.

1584
01:17:50,479 --> 01:17:54,320
Speaker 3: These big billboards like all these companies Drgo, Bacardi, all

1585
01:17:54,320 --> 01:17:57,960
Speaker 3: these big companies. Like I'm I'm in a game where

1586
01:17:58,080 --> 01:18:04,799
Speaker 3: I'm being disruptive. Like one of my guys has this gala,

1587
01:18:04,920 --> 01:18:07,759
Speaker 3: this award thing that he does every year in the UK,

1588
01:18:08,680 --> 01:18:10,000
Speaker 3: and he hit my brother.

1589
01:18:09,840 --> 01:18:14,000
Speaker 4: Blade to post the Freddy's Name's posty shout to post.

1590
01:18:14,080 --> 01:18:19,000
Speaker 3: He hit him one year and was like, I told

1591
01:18:19,080 --> 01:18:21,960
Speaker 3: him that we was going to have all their drinks

1592
01:18:21,960 --> 01:18:25,040
Speaker 3: and you know LVMH sponsor us every year, and I

1593
01:18:25,120 --> 01:18:29,480
Speaker 3: told them that I was gonna have Don Laundris tequila.

1594
01:18:29,600 --> 01:18:33,679
Speaker 3: And LVMH went to him and said, oh my god, Okay,

1595
01:18:33,720 --> 01:18:37,519
Speaker 3: we was giving you one hundred and twenty thousand. We

1596
01:18:37,600 --> 01:18:41,879
Speaker 3: don't want We can't have another luxury brand on premise

1597
01:18:41,960 --> 01:18:44,160
Speaker 3: next to our brand. We're not pay you one hundred

1598
01:18:44,160 --> 01:18:46,720
Speaker 3: and fifty instead of one hundred and twenty just to

1599
01:18:46,800 --> 01:18:51,840
Speaker 3: have our tequila at your event. That was another turning point,

1600
01:18:51,840 --> 01:18:53,840
Speaker 3: you know, like you said rock star this that that

1601
01:18:53,960 --> 01:18:58,400
Speaker 3: was another turning point. I'm like, wow, LVMH Diadio, all

1602
01:18:58,439 --> 01:19:00,920
Speaker 3: these people were, they know what Don Landres is.

1603
01:19:01,000 --> 01:19:04,720
Speaker 4: Right now, I'm disrupting, being disruptive.

1604
01:19:04,880 --> 01:19:08,439
Speaker 3: And now it's not a get down or lay down,

1605
01:19:08,479 --> 01:19:11,240
Speaker 3: but like, come and talk to me like we are

1606
01:19:11,280 --> 01:19:14,680
Speaker 3: the culture. I'm now being disruptive and I'm being in

1607
01:19:14,720 --> 01:19:18,479
Speaker 3: places I cannot match their budget, but you can't match

1608
01:19:18,600 --> 01:19:21,599
Speaker 3: me on the streets with this culture and we are

1609
01:19:21,640 --> 01:19:24,200
Speaker 3: the party. We are the vibe and people are now

1610
01:19:24,280 --> 01:19:29,000
Speaker 3: starting to like shed away from the kaka and they

1611
01:19:29,000 --> 01:19:29,880
Speaker 3: want the purinists.

1612
01:19:29,880 --> 01:19:32,800
Speaker 4: So it's really helped. That's why we're going.

1613
01:19:32,840 --> 01:19:36,920
Speaker 3: We're over ten thousand cases, over two million in cells.

1614
01:19:36,960 --> 01:19:40,960
Speaker 3: Like We've done really well for me just doing things

1615
01:19:41,000 --> 01:19:44,160
Speaker 3: like this and talking to you guys about my career

1616
01:19:44,200 --> 01:19:49,559
Speaker 3: and what I've done and plugging what I'm doing. And

1617
01:19:49,720 --> 01:19:52,360
Speaker 3: hundreds of thousands of people watch it. They believe the story,

1618
01:19:52,439 --> 01:19:54,479
Speaker 3: they see it, they can see the puritists. You cannot

1619
01:19:54,560 --> 01:19:57,960
Speaker 3: sell unpure like when something is poor and pure and

1620
01:19:58,000 --> 01:20:02,160
Speaker 3: it has a passion like I do, people believe it

1621
01:20:02,200 --> 01:20:04,360
Speaker 3: and then they want to try it and as soon

1622
01:20:04,400 --> 01:20:06,719
Speaker 3: as people taste it, it's game over.

1623
01:20:08,439 --> 01:20:11,040
Speaker 2: Well, always a pleasure, my brother tell them where if

1624
01:20:11,040 --> 01:20:13,320
Speaker 2: we could follow you on the website, how to get

1625
01:20:13,640 --> 01:20:14,479
Speaker 2: the bottles and all that.

1626
01:20:15,120 --> 01:20:18,760
Speaker 3: Uh, My Instagram is at Drey London d r E

1627
01:20:18,880 --> 01:20:22,040
Speaker 3: l O N d O N and don Lan Dress.

1628
01:20:22,200 --> 01:20:24,880
Speaker 3: You could get it at d O N l O

1629
01:20:25,120 --> 01:20:28,240
Speaker 3: N d r E s don Landress dot com. We

1630
01:20:28,360 --> 01:20:33,559
Speaker 3: have locations bar right there. You can also follow don

1631
01:20:33,640 --> 01:20:37,760
Speaker 3: Lan Dress on Instagram, but go to the website and

1632
01:20:37,800 --> 01:20:40,680
Speaker 3: we have every location we sell it If it's not

1633
01:20:40,920 --> 01:20:44,280
Speaker 3: in your location in the States, you can put in

1634
01:20:44,320 --> 01:20:45,840
Speaker 3: your zip code find out where it.

1635
01:20:45,840 --> 01:20:47,280
Speaker 4: Is, or get it sent to you.

1636
01:20:47,400 --> 01:20:49,960
Speaker 3: If it's not in your state yet, you can actually

1637
01:20:50,040 --> 01:20:52,960
Speaker 3: get it delivered to you by the mail in the

1638
01:20:53,000 --> 01:20:54,639
Speaker 3: post and buy it online.

1639
01:20:54,720 --> 01:20:56,680
Speaker 4: So there's no excuse not to try it.

1640
01:20:57,120 --> 01:20:59,559
Speaker 3: And like I said, if we bump into each other

1641
01:20:59,680 --> 01:21:01,719
Speaker 3: or any where, like I'm going to sell it because

1642
01:21:01,960 --> 01:21:03,960
Speaker 3: I believe in it, and.

1643
01:21:03,880 --> 01:21:06,000
Speaker 4: You guys have tried it, you could tell me yourself, like.

1644
01:21:06,400 --> 01:21:08,960
Speaker 5: It's a it's a definitely a party.

1645
01:21:12,720 --> 01:21:13,480
Speaker 6: Smooth.

1646
01:21:13,760 --> 01:21:17,479
Speaker 4: Sure, I recommend when you use it, smooth everyone says.

1647
01:21:17,640 --> 01:21:19,960
Speaker 3: The first words they say is like, Wow, this is

1648
01:21:20,000 --> 01:21:24,360
Speaker 3: the smoothest, nice, great tasting te KEI love ever had.

1649
01:21:24,800 --> 01:21:28,160
Speaker 3: Like it's smooth, like like nothing you've ever tried.

1650
01:21:28,320 --> 01:21:30,200
Speaker 5: If the girls like it, the guys love it, That's what.

1651
01:21:30,160 --> 01:21:33,200
Speaker 4: I'm telling you. Man, What the girls like the man love.

1652
01:21:34,160 --> 01:21:34,960
Speaker 6: That's how you have it.

1653
01:21:35,080 --> 01:21:37,840
Speaker 2: All right, my brother, appreciate you now you guys rocking

1654
01:21:38,040 --> 01:21:38,720
Speaker 2: for see you next week.

1655
01:21:38,760 --> 01:21:39,000
Speaker 6: Peace.

1656
01:21:39,280 --> 01:21:39,760
Speaker 4: Thank you,