1 00:00:02,560 --> 00:00:05,160 Speaker 1: Beyond the Beauty is a production of I Heart Radio. 2 00:00:05,720 --> 00:00:16,639 Speaker 1: I'm your host Bobby Brown. Who Where started as a 3 00:00:16,720 --> 00:00:21,959 Speaker 1: newsletter one of the early digital content sites. Everyone knew 4 00:00:22,000 --> 00:00:26,400 Speaker 1: it and it morphed into a brand that made incredible 5 00:00:26,440 --> 00:00:30,720 Speaker 1: clothes at Target. And from there, all of a sudden, 6 00:00:30,760 --> 00:00:34,760 Speaker 1: on the shelves versed this amazing skin Caroline started popping 7 00:00:34,840 --> 00:00:38,640 Speaker 1: up and who was behind it? Catherine Power. Last year 8 00:00:38,760 --> 00:00:42,360 Speaker 1: she launched a wine brand with Cameron Diaz, and now 9 00:00:43,159 --> 00:00:45,879 Speaker 1: I'm so excited she's starting a new makeup line. It's 10 00:00:45,920 --> 00:00:48,599 Speaker 1: called Merit. I cannot wait to get my hands on it. 11 00:00:49,080 --> 00:00:54,000 Speaker 1: Here's my conversation with Katherine Power. Hey Catherine, nice to 12 00:00:54,040 --> 00:00:56,960 Speaker 1: see you. Hi, Bobby is so good to see you too, 13 00:00:57,000 --> 00:01:00,800 Speaker 1: Thanks for having me. Yeah, so congratulations. Your new brand 14 00:01:00,880 --> 00:01:05,199 Speaker 1: is called Merit. Another cool brand, epic. Thank you, thank 15 00:01:05,240 --> 00:01:10,760 Speaker 1: you so much. Yes, this is probably my most personal brand. Um, 16 00:01:10,840 --> 00:01:13,520 Speaker 1: and I've been working on it for over four years. 17 00:01:13,560 --> 00:01:15,520 Speaker 1: I think that's why it took so long. I'm just 18 00:01:16,319 --> 00:01:19,360 Speaker 1: so involved in every single little detail because I truly 19 00:01:19,400 --> 00:01:21,920 Speaker 1: created it for myself. I mean, just like I did 20 00:01:21,959 --> 00:01:24,880 Speaker 1: with with Who What Where? So many years ago. Um, 21 00:01:24,920 --> 00:01:27,880 Speaker 1: you know, I just saw sort of a personal need, 22 00:01:27,959 --> 00:01:31,600 Speaker 1: and I'm sure you did too, um, you know, just 23 00:01:31,720 --> 00:01:35,360 Speaker 1: as I'm I'm a grown woman now and I'm used 24 00:01:35,400 --> 00:01:39,919 Speaker 1: to buying certain brands and have been for you know, decades. 25 00:01:40,200 --> 00:01:43,920 Speaker 1: And when I started to want you know, cleaner products 26 00:01:44,200 --> 00:01:48,760 Speaker 1: um from from luxury brands, I just wasn't satisfied with 27 00:01:49,040 --> 00:01:51,880 Speaker 1: you know, the colors and the formulations. And I think 28 00:01:51,920 --> 00:01:55,160 Speaker 1: more importantly, I didn't find a brand that I truly 29 00:01:55,160 --> 00:01:59,680 Speaker 1: connected to um emotionally, you know, and I don't. I 30 00:01:59,720 --> 00:02:01,559 Speaker 1: didn't feel the same way I felt when I would 31 00:02:01,560 --> 00:02:05,280 Speaker 1: buy a you know, a lipstick from one of my 32 00:02:05,360 --> 00:02:08,320 Speaker 1: favorite legacy brands many years ago. You know, you walk 33 00:02:08,360 --> 00:02:10,440 Speaker 1: out of the store and you have this great feeling 34 00:02:10,600 --> 00:02:12,680 Speaker 1: and you feel like you're you're part of a story, 35 00:02:12,720 --> 00:02:14,760 Speaker 1: You're part of a lifestyle, You're part of a brand, 36 00:02:14,840 --> 00:02:18,320 Speaker 1: and really saw, you know, an opportunity to sort of 37 00:02:18,360 --> 00:02:22,880 Speaker 1: reimagine luxury beauty by making it you know, clean and 38 00:02:22,960 --> 00:02:27,919 Speaker 1: really well edited and accessible. So we're priced about thirty 39 00:02:28,400 --> 00:02:32,040 Speaker 1: below traditional luxury brands. Okay, could you explain where you 40 00:02:32,120 --> 00:02:35,440 Speaker 1: got the name from the name Merritt really came from 41 00:02:35,440 --> 00:02:38,640 Speaker 1: this idea of wanting to bring true value. You know, 42 00:02:38,720 --> 00:02:43,079 Speaker 1: there are so many new makeup brands, um coming out 43 00:02:43,160 --> 00:02:46,960 Speaker 1: every day, and I think the consumer is just inundated 44 00:02:47,040 --> 00:02:50,240 Speaker 1: with excess at this point. And you know, merit is 45 00:02:50,360 --> 00:02:53,359 Speaker 1: really the antidote to the sort of fifty shade palette 46 00:02:53,400 --> 00:02:57,679 Speaker 1: dropping every week. UM. And I wanted it to represent 47 00:02:58,480 --> 00:03:02,680 Speaker 1: you know, cure tion and value and really, you know, 48 00:03:02,760 --> 00:03:05,720 Speaker 1: we only want to we only want to spot in 49 00:03:05,760 --> 00:03:09,960 Speaker 1: your makeup bag if we truly merited. So that's kind 50 00:03:10,000 --> 00:03:14,359 Speaker 1: of you know, merit means value. Okay, Well, everyone that's 51 00:03:14,440 --> 00:03:17,399 Speaker 1: listening probably knows your brands, so I want to talk 52 00:03:17,440 --> 00:03:19,600 Speaker 1: about you and how you got these brands. So first 53 00:03:19,600 --> 00:03:22,440 Speaker 1: of all, take me back, how did you land your 54 00:03:22,520 --> 00:03:25,600 Speaker 1: job at L and how long did you stay? So 55 00:03:26,080 --> 00:03:29,200 Speaker 1: I was at L probably just under two years. I 56 00:03:29,240 --> 00:03:32,200 Speaker 1: was working in the nightlife industry here in Los Angeles. 57 00:03:32,280 --> 00:03:35,880 Speaker 1: So it's working for a promoter and special event producer 58 00:03:35,960 --> 00:03:38,440 Speaker 1: named Brent bulth House, who people may know from the 59 00:03:38,520 --> 00:03:41,520 Speaker 1: Hills because there they were on the Hills for for 60 00:03:41,600 --> 00:03:44,920 Speaker 1: a bit of time. But um, basically it was my 61 00:03:45,200 --> 00:03:49,600 Speaker 1: job to create the guest list for big corporate events 62 00:03:49,640 --> 00:03:54,320 Speaker 1: and also weekly nightclubs. So I had deep connections to 63 00:03:54,720 --> 00:04:00,200 Speaker 1: publicist celebrities, models, really l a tastemakers at that time, 64 00:04:00,280 --> 00:04:02,560 Speaker 1: and I was kind of, you know, I was that 65 00:04:02,680 --> 00:04:05,920 Speaker 1: age myself. Um, I was in my early twenties, and 66 00:04:06,520 --> 00:04:09,360 Speaker 1: you know, at L and L Girl, because I worked 67 00:04:09,400 --> 00:04:12,960 Speaker 1: for both L Magazine and the Team magazine. The primary 68 00:04:13,080 --> 00:04:15,280 Speaker 1: job of the West Coast editor was to book the 69 00:04:15,320 --> 00:04:18,680 Speaker 1: covers and then also to kind of feed the New 70 00:04:18,760 --> 00:04:22,000 Speaker 1: York team with new things that were coming out on 71 00:04:22,040 --> 00:04:25,800 Speaker 1: the West Coast restaurants, stores, hotels. So because I was 72 00:04:25,880 --> 00:04:31,560 Speaker 1: so deeply connected into the community and into you know, 73 00:04:31,600 --> 00:04:33,760 Speaker 1: the people that they wanted to put on their covers, 74 00:04:33,839 --> 00:04:37,640 Speaker 1: it was actually a really easy transition, even though I 75 00:04:37,640 --> 00:04:40,960 Speaker 1: had never worked in magazines before. And really that was 76 00:04:41,040 --> 00:04:45,680 Speaker 1: just me saying, hey, I'm obsessed with reading these magazines. Specifically, 77 00:04:45,680 --> 00:04:48,120 Speaker 1: I loved the Team magazines. I thought they took a 78 00:04:48,200 --> 00:04:52,680 Speaker 1: much more approachable position and fashion, and I one day 79 00:04:52,720 --> 00:04:56,520 Speaker 1: just emailed everybody on the masthead of all of the 80 00:04:56,560 --> 00:05:00,400 Speaker 1: Team magazines until somebody responded to me. It was the 81 00:05:00,560 --> 00:05:02,640 Speaker 1: at the time, the West Coast editor of L Girl, 82 00:05:02,640 --> 00:05:05,719 Speaker 1: who was just about to leave. But this was before 83 00:05:06,440 --> 00:05:09,520 Speaker 1: you know, LinkedIn. You couldn't you know, you you really 84 00:05:09,520 --> 00:05:12,520 Speaker 1: couldn't find your way into these kind of companies. I 85 00:05:12,640 --> 00:05:16,240 Speaker 1: found out that the advertising, the people that sold advertising 86 00:05:16,240 --> 00:05:19,080 Speaker 1: at magazines, they did get out their email. So I 87 00:05:19,120 --> 00:05:21,120 Speaker 1: took the email formula and then I would look in 88 00:05:21,200 --> 00:05:24,680 Speaker 1: the magazines to see the sections that I liked, okay, 89 00:05:24,680 --> 00:05:26,919 Speaker 1: who edited the sections? And then I would apply that 90 00:05:27,680 --> 00:05:31,320 Speaker 1: email formula. And that's really how it happened. That is 91 00:05:31,480 --> 00:05:35,919 Speaker 1: very scrappy. So from L you had a meeting or 92 00:05:36,000 --> 00:05:38,599 Speaker 1: you ended up meeting a woman that was going to 93 00:05:38,680 --> 00:05:41,800 Speaker 1: be your partner. Is that where you guys met? So 94 00:05:41,920 --> 00:05:45,479 Speaker 1: talk about that? Yeah, Hillary Kerr. So Hillary is my 95 00:05:45,560 --> 00:05:48,840 Speaker 1: co founder and my first brand who What Where? And 96 00:05:48,920 --> 00:05:54,640 Speaker 1: Hillary was a fantastic editor and writer at L and 97 00:05:55,400 --> 00:05:58,400 Speaker 1: she had been in New York working for L and 98 00:05:58,520 --> 00:06:01,600 Speaker 1: she moved out to Los angele lists just as I 99 00:06:01,640 --> 00:06:05,680 Speaker 1: was starting. So, you know, the West Coast offices of 100 00:06:05,720 --> 00:06:08,680 Speaker 1: these major magazines are very tiny here in l A. 101 00:06:08,800 --> 00:06:12,640 Speaker 1: It's usually just one ad sales representative and there's no 102 00:06:12,800 --> 00:06:17,479 Speaker 1: real you know, culture or community there. So because she 103 00:06:17,600 --> 00:06:20,080 Speaker 1: was pretty much the only other person that worked for 104 00:06:20,279 --> 00:06:23,080 Speaker 1: L in the West Coast, we you know, met and 105 00:06:23,120 --> 00:06:26,120 Speaker 1: we headed off and became friends for about a year 106 00:06:26,160 --> 00:06:28,920 Speaker 1: prior and then you know, as I mentioned, I was 107 00:06:28,960 --> 00:06:31,000 Speaker 1: in my early twenties. I was spending all of my 108 00:06:31,080 --> 00:06:35,120 Speaker 1: time on the computer, and I was so frustrated that 109 00:06:35,160 --> 00:06:37,080 Speaker 1: I couldn't get the same kind of content I was 110 00:06:37,080 --> 00:06:39,800 Speaker 1: getting in a print magazine on the Internet. And at 111 00:06:39,839 --> 00:06:42,680 Speaker 1: that time, you know, e commerce retailers were just starting 112 00:06:42,680 --> 00:06:44,640 Speaker 1: to pop up, and I thought, you know, how cool 113 00:06:44,760 --> 00:06:47,680 Speaker 1: is it that you can be in you know, Kansas 114 00:06:47,760 --> 00:06:50,919 Speaker 1: or Chicago and by the same products now, because it 115 00:06:51,000 --> 00:06:52,599 Speaker 1: used to be you'd have to take a trip to 116 00:06:53,480 --> 00:06:55,520 Speaker 1: one of the big cities, you know, go to the 117 00:06:55,560 --> 00:06:59,000 Speaker 1: major department store there, you know, to get something that 118 00:06:59,040 --> 00:07:01,839 Speaker 1: you've seen in a magazine. And now, you know, it 119 00:07:01,920 --> 00:07:05,120 Speaker 1: was starting to become much more accessible. So I want 120 00:07:05,240 --> 00:07:08,920 Speaker 1: what year was this again? This was probably early early 121 00:07:08,960 --> 00:07:11,680 Speaker 1: two thousand six, late two thousand five, so this was 122 00:07:11,760 --> 00:07:14,640 Speaker 1: long before the iPhone. This was you know, Facebook had 123 00:07:14,720 --> 00:07:18,280 Speaker 1: just launched, It was exclusive to college students. I was 124 00:07:18,320 --> 00:07:21,200 Speaker 1: spending time on my Space and Friends Store, those were 125 00:07:21,240 --> 00:07:25,600 Speaker 1: the two social networks, and um, I just kind of 126 00:07:25,640 --> 00:07:30,040 Speaker 1: saw this opportunity to um, you know, bring magazine sensibilities 127 00:07:30,080 --> 00:07:33,200 Speaker 1: to the Internet, and you know, Hillary felt really strongly 128 00:07:33,240 --> 00:07:36,000 Speaker 1: about making it more accessible you know, at that point, 129 00:07:36,000 --> 00:07:38,280 Speaker 1: it was really just the high end fashion magazines, and 130 00:07:38,320 --> 00:07:41,480 Speaker 1: we sort of felt like, you know, they felt very exclusive, 131 00:07:41,600 --> 00:07:44,360 Speaker 1: they sort of spoke down to women, and you know, 132 00:07:44,440 --> 00:07:47,760 Speaker 1: we really wanted to create a very friendly and approachable 133 00:07:48,040 --> 00:07:52,560 Speaker 1: voice in fashion. And how long did you have the 134 00:07:52,600 --> 00:07:57,560 Speaker 1: website before you launch clothes? So we started who Were 135 00:07:57,640 --> 00:08:00,280 Speaker 1: in October of two thousand six, and we launch uched 136 00:08:00,320 --> 00:08:03,640 Speaker 1: our who What We're a parel collection in early twenty sixteen, 137 00:08:03,800 --> 00:08:06,480 Speaker 1: so it was really ten years later. And you know, 138 00:08:06,640 --> 00:08:09,440 Speaker 1: right when we launched to What We're in two thousand 139 00:08:09,400 --> 00:08:12,280 Speaker 1: and six, it was right about the same time that 140 00:08:12,320 --> 00:08:16,240 Speaker 1: Targets started doing the designer collaborations, and that was really 141 00:08:16,280 --> 00:08:20,000 Speaker 1: the only way that you could get you know, high 142 00:08:20,040 --> 00:08:24,080 Speaker 1: trend fashion at really affordable prices in the US. You know, 143 00:08:24,120 --> 00:08:26,800 Speaker 1: it was it was before fast Fashion, it was before 144 00:08:26,880 --> 00:08:29,520 Speaker 1: top Shop came over here. It was you know, H 145 00:08:29,560 --> 00:08:31,600 Speaker 1: and M was was here, but it was more like 146 00:08:31,840 --> 00:08:35,720 Speaker 1: basics than than trend forward. And so from day one, 147 00:08:35,800 --> 00:08:37,720 Speaker 1: Hillary and I said, wouldn't it be great to have 148 00:08:37,760 --> 00:08:40,200 Speaker 1: a product line at Target where we could bring really 149 00:08:40,679 --> 00:08:44,000 Speaker 1: you know, trend forward pieces and everyday kind of closet 150 00:08:44,120 --> 00:08:48,160 Speaker 1: staples to shoppers all over the country because you know, 151 00:08:48,320 --> 00:08:51,480 Speaker 1: Target is known for making style accessible and really that's 152 00:08:51,480 --> 00:08:54,840 Speaker 1: our whole mission. And who what were? It still exists today? Right? 153 00:08:55,000 --> 00:09:00,000 Speaker 1: It does? Yes, it is UH, an extremely popular UH 154 00:09:00,040 --> 00:09:02,840 Speaker 1: apparel line on on the Target floor. We sell our 155 00:09:02,880 --> 00:09:07,520 Speaker 1: accessories here through Nordstrom and Zappos, and we sell peril 156 00:09:07,520 --> 00:09:12,360 Speaker 1: and accessories in Europe through Zorlando and as self Ridges. 157 00:09:12,559 --> 00:09:17,120 Speaker 1: So I'm still going strong. It's gonna be fifteen years. Wow. 158 00:09:17,160 --> 00:09:19,040 Speaker 1: And I in my closet, I have a few of 159 00:09:19,040 --> 00:09:22,240 Speaker 1: the pieces and and the and they're not and they're 160 00:09:22,240 --> 00:09:24,240 Speaker 1: not new, but I like them so much, you know, 161 00:09:24,400 --> 00:09:31,640 Speaker 1: especially my black slim pants. Answer. Yeah, I mean yeah, 162 00:09:31,679 --> 00:09:34,080 Speaker 1: no matter what you ate the night before, the week before, 163 00:09:34,080 --> 00:09:36,560 Speaker 1: they always fit, no matter what. So thank you for those. 164 00:09:36,920 --> 00:09:39,760 Speaker 1: But I don't understand we're gonna there's a few other 165 00:09:39,760 --> 00:09:43,360 Speaker 1: brands before we talk really talk about Merritt. How are 166 00:09:43,400 --> 00:09:45,840 Speaker 1: you able to do all of this? I'm sorry that 167 00:09:46,000 --> 00:09:51,040 Speaker 1: is a huge undertaking, just having one giant successful brand. Well, 168 00:09:51,080 --> 00:09:53,800 Speaker 1: you know, I've had who out Where for fifteen years 169 00:09:53,840 --> 00:09:56,800 Speaker 1: and that has been like the most amazing business school 170 00:09:56,840 --> 00:10:01,200 Speaker 1: I could ever attend um And you know, I got 171 00:10:01,240 --> 00:10:04,520 Speaker 1: to a place where I had such a strong executive 172 00:10:04,559 --> 00:10:07,840 Speaker 1: team under me, and um, you know, we sort of 173 00:10:08,240 --> 00:10:11,679 Speaker 1: had proven ourselves in in consumer products with the launch 174 00:10:11,720 --> 00:10:14,480 Speaker 1: of the Hua We're collection, and you know, we knew 175 00:10:14,520 --> 00:10:18,760 Speaker 1: we wanted to get into beauty UM, but we weren't 176 00:10:18,840 --> 00:10:21,719 Speaker 1: sure what our first beauty brand was going to be. 177 00:10:21,880 --> 00:10:24,760 Speaker 1: So we went out and we you know, did some 178 00:10:24,960 --> 00:10:28,000 Speaker 1: research with our community. So you know who what We're 179 00:10:28,040 --> 00:10:31,480 Speaker 1: reaches about twenty million women per month, and we went 180 00:10:31,480 --> 00:10:34,360 Speaker 1: out and we said, you know what what are you missing? 181 00:10:34,600 --> 00:10:37,560 Speaker 1: You know when you're shopping for beauty? You know, where 182 00:10:37,600 --> 00:10:39,960 Speaker 1: are you shopping? How much are you spending? Really to 183 00:10:40,080 --> 00:10:43,800 Speaker 1: understand the behavior around beauty. We also went out to 184 00:10:43,840 --> 00:10:48,400 Speaker 1: our advertising partners, who are you know, the world's top retailers, 185 00:10:49,000 --> 00:10:51,440 Speaker 1: and we said, you know what are you guys missing 186 00:10:51,520 --> 00:10:54,240 Speaker 1: in your aisles? You know, what's the white space for 187 00:10:54,280 --> 00:10:57,000 Speaker 1: you when the consumer comes into shop? And we we 188 00:10:57,040 --> 00:10:59,600 Speaker 1: started to see a couple of patterns and the first 189 00:11:00,679 --> 00:11:03,840 Speaker 1: opportunity that came out of it was this idea that 190 00:11:04,400 --> 00:11:09,400 Speaker 1: you know, our community was shopping and discovering beauty products 191 00:11:09,400 --> 00:11:12,640 Speaker 1: at drug stores, so over sixty of them were still 192 00:11:13,000 --> 00:11:15,760 Speaker 1: buying everything, you know, at you know, anywhere from a 193 00:11:15,840 --> 00:11:20,120 Speaker 1: CBS to a Target to um, you know, a Boots 194 00:11:20,120 --> 00:11:24,280 Speaker 1: in the UK. But they wanted cleaner products UM. And 195 00:11:24,320 --> 00:11:26,560 Speaker 1: if if you looked at the drug store aisle at 196 00:11:26,559 --> 00:11:29,880 Speaker 1: the time, it really hadn't changed in about fifty years, 197 00:11:29,960 --> 00:11:31,920 Speaker 1: you know. There there weren't a lot of options. There 198 00:11:31,920 --> 00:11:35,199 Speaker 1: weren't a lot of clean you know, clean brands or 199 00:11:36,160 --> 00:11:40,680 Speaker 1: you know, UM certainly not anything being done in sustainability. 200 00:11:40,880 --> 00:11:43,880 Speaker 1: So that was something that consumer was starting to ask 201 00:11:43,920 --> 00:11:48,120 Speaker 1: for more and more. So we really developed this brand 202 00:11:48,520 --> 00:11:52,760 Speaker 1: UM with our community and that is the Verst Skincare 203 00:11:52,800 --> 00:11:58,080 Speaker 1: brand UM. And we launched first in about fifty Target 204 00:11:58,160 --> 00:12:02,720 Speaker 1: stores last May. UM and you know only last May, 205 00:12:02,880 --> 00:12:09,840 Speaker 1: yeah really yeah? And how many skews uh three? I 206 00:12:09,880 --> 00:12:13,280 Speaker 1: think it was. So it was a really ambitious launch, 207 00:12:13,400 --> 00:12:16,880 Speaker 1: you know, I think UM. You know, typically as a 208 00:12:16,920 --> 00:12:21,440 Speaker 1: new brand, you start directing consumer, you then go into retail. 209 00:12:21,760 --> 00:12:25,040 Speaker 1: Because of our strong relationships with the retailers and we've 210 00:12:25,240 --> 00:12:28,360 Speaker 1: we had such a successful partnership with Target, we decided 211 00:12:28,440 --> 00:12:30,840 Speaker 1: to launch with them for day one because what it 212 00:12:30,880 --> 00:12:35,240 Speaker 1: allowed us to do was to use our volume to 213 00:12:35,320 --> 00:12:38,240 Speaker 1: really drive down the costs of the formulas and drive 214 00:12:38,320 --> 00:12:41,760 Speaker 1: up the quality, so we're able to deliver more like 215 00:12:41,960 --> 00:12:47,240 Speaker 1: you know, prestige and luxury quality formulations, you know, under 216 00:12:47,280 --> 00:12:50,320 Speaker 1: twenty dollars of products. So that was a really great 217 00:12:50,360 --> 00:12:53,440 Speaker 1: way to launch Verset, to be able to pass on 218 00:12:53,480 --> 00:12:57,640 Speaker 1: that kind of quality to the consumer and a very cool, 219 00:12:57,800 --> 00:13:02,520 Speaker 1: chic packaging and brand. I mean, you know, I definitely 220 00:13:02,559 --> 00:13:04,640 Speaker 1: responded to it the second I saw it. Thank you. 221 00:13:04,760 --> 00:13:08,320 Speaker 1: Usually very modern and you know now now everyone looks 222 00:13:08,360 --> 00:13:25,960 Speaker 1: like that, but you were the first. Well thank you. Also, 223 00:13:26,080 --> 00:13:28,839 Speaker 1: you have just launched a wine brand, which the girls 224 00:13:28,840 --> 00:13:31,240 Speaker 1: in my office are saying how amazing it is with Cameron. 225 00:13:31,440 --> 00:13:34,400 Speaker 1: Oh cool. Yes, I just launched an organic and clean 226 00:13:34,440 --> 00:13:38,160 Speaker 1: wine brand called Aveline in July UM And you know, 227 00:13:38,240 --> 00:13:41,600 Speaker 1: we had planned this summer launch of our brand and 228 00:13:41,640 --> 00:13:44,560 Speaker 1: then COVID hit and we weren't sure, you know, what 229 00:13:44,679 --> 00:13:46,600 Speaker 1: to make of it. There was so much going on, 230 00:13:47,080 --> 00:13:49,360 Speaker 1: you know, this summer, from the stay at home orders 231 00:13:49,440 --> 00:13:53,640 Speaker 1: to the civil unrest, and we you know, waited for 232 00:13:53,679 --> 00:13:56,160 Speaker 1: a moment that we felt like was appropriate to bring 233 00:13:56,200 --> 00:13:58,920 Speaker 1: the brand out to life. But it turns out it's 234 00:13:59,000 --> 00:14:04,880 Speaker 1: a fantastic time to launch an alcohol brand, especially a 235 00:14:04,880 --> 00:14:07,160 Speaker 1: clean one. Yeah, I think for better or worse. You know, 236 00:14:07,200 --> 00:14:10,080 Speaker 1: alcohol consumption is up in the US, and you know, 237 00:14:10,160 --> 00:14:12,920 Speaker 1: we're really happy to offer a sort of better for 238 00:14:13,080 --> 00:14:16,200 Speaker 1: you solution. It's uh, you know, Abolne is made from 239 00:14:16,280 --> 00:14:21,080 Speaker 1: organic grapes. We have no added sugar, color concentrates, very 240 00:14:21,120 --> 00:14:25,720 Speaker 1: minimal intervention, and it's absolutely delicious. That's amazing, all right, 241 00:14:25,720 --> 00:14:29,000 Speaker 1: It's on my list. So about a month ago, I'm 242 00:14:29,040 --> 00:14:32,360 Speaker 1: someone that spends probably too much time on Instagram. I'm 243 00:14:32,360 --> 00:14:35,600 Speaker 1: a visual junkie, and about a month ago I find 244 00:14:35,680 --> 00:14:39,280 Speaker 1: this mood board, uh Instagram, and I'm like, what is this? 245 00:14:39,400 --> 00:14:41,480 Speaker 1: And one by one every day there was one or 246 00:14:41,520 --> 00:14:45,240 Speaker 1: two like phenomenal cool pictures that a few of them 247 00:14:45,280 --> 00:14:47,600 Speaker 1: I sent to my you know, team, to say, look 248 00:14:47,600 --> 00:14:49,520 Speaker 1: at how cool this is, look at how cool that is. 249 00:14:50,040 --> 00:14:54,360 Speaker 1: And then I guess it is now morphed into the 250 00:14:54,440 --> 00:14:58,440 Speaker 1: Instagram for merit. So so tell me about this. Yeah, So, 251 00:14:58,560 --> 00:15:01,920 Speaker 1: we wanted to start of building the community around the 252 00:15:02,000 --> 00:15:07,080 Speaker 1: brand UM, but we're not ready to quite yet just 253 00:15:07,160 --> 00:15:11,440 Speaker 1: announce it UM. And so we put up a mood board, 254 00:15:11,880 --> 00:15:15,120 Speaker 1: a visual mood board on Instagram where we started curating 255 00:15:15,120 --> 00:15:18,720 Speaker 1: images that you know, resonated with me personally, and that 256 00:15:18,720 --> 00:15:21,880 Speaker 1: that I felt represent you know, the aesthetic of the 257 00:15:21,920 --> 00:15:25,640 Speaker 1: brand and kind of our DNA and so yeah, we 258 00:15:25,720 --> 00:15:29,280 Speaker 1: started developing a great little community on Instagram and then 259 00:15:29,360 --> 00:15:33,040 Speaker 1: revealed the the name of the brand just a couple 260 00:15:33,040 --> 00:15:37,120 Speaker 1: of weeks ago. Well, so tell me about the products, 261 00:15:37,120 --> 00:15:40,000 Speaker 1: because really that's what us, that's what a makeup brand is, 262 00:15:40,040 --> 00:15:44,560 Speaker 1: is really about the productor so merit is a brand 263 00:15:44,640 --> 00:15:49,360 Speaker 1: built around minimalist beauty, and you know, it's really for 264 00:15:49,600 --> 00:15:53,480 Speaker 1: women like myself who want to look like themselves but better, 265 00:15:54,000 --> 00:15:56,480 Speaker 1: you know. Throughout our research and we worked with about 266 00:15:56,520 --> 00:16:00,240 Speaker 1: four thousand different community members throughout the developed and of 267 00:16:00,760 --> 00:16:03,880 Speaker 1: merit But one of the quotes that came out of 268 00:16:03,920 --> 00:16:06,240 Speaker 1: it that I thought was so telling, as someone said, 269 00:16:06,840 --> 00:16:10,080 Speaker 1: I'd rather be complimented on my skin, not my makeup. 270 00:16:10,800 --> 00:16:13,000 Speaker 1: So it's this idea that we don't want to look 271 00:16:13,000 --> 00:16:16,120 Speaker 1: like we're wearing any makeup. We you know, we want 272 00:16:16,160 --> 00:16:19,680 Speaker 1: to look like ourselves, but better. We want to look natural. 273 00:16:19,800 --> 00:16:23,640 Speaker 1: We want to look polished and pulled together. And you know, 274 00:16:23,760 --> 00:16:26,360 Speaker 1: I had a hard time fitting in as a consumer 275 00:16:26,400 --> 00:16:29,360 Speaker 1: about four years ago when I started working on merit 276 00:16:29,640 --> 00:16:34,120 Speaker 1: Um because I wanted cleaner products, you know, I I 277 00:16:34,160 --> 00:16:38,480 Speaker 1: had always gravitated towards you know, the amazing legacy brands 278 00:16:38,640 --> 00:16:42,520 Speaker 1: like you know, Clinique and Bobby Brown and Landcombe and 279 00:16:42,640 --> 00:16:45,880 Speaker 1: Steela and all of these brands that you know, we're 280 00:16:45,960 --> 00:16:48,840 Speaker 1: known for a more natural look um. But when I 281 00:16:48,880 --> 00:16:51,520 Speaker 1: got pregnant with my son, I went to use my 282 00:16:51,680 --> 00:16:55,680 Speaker 1: normal lip products and I instantly became nauseous. And I 283 00:16:55,680 --> 00:16:57,920 Speaker 1: couldn't figure out why, you know, could they could be 284 00:16:57,960 --> 00:17:03,600 Speaker 1: scented unscented? And I at one point tried an organic 285 00:17:04,040 --> 00:17:07,280 Speaker 1: tinted lip bomb and somebody had sent it. It was 286 00:17:07,320 --> 00:17:09,119 Speaker 1: a it was a kind of a PR submission. It 287 00:17:09,240 --> 00:17:10,879 Speaker 1: ended up on my desk. I put it on. I 288 00:17:10,920 --> 00:17:13,720 Speaker 1: went into a meeting, and about thirty minutes into the meeting, 289 00:17:13,760 --> 00:17:16,879 Speaker 1: I realized, God, I'm not nauseous. That's so weird, because 290 00:17:16,920 --> 00:17:18,960 Speaker 1: now when I whenever I put anything on, I get sick. 291 00:17:19,800 --> 00:17:21,560 Speaker 1: And so I ran out after the meeting to our 292 00:17:21,600 --> 00:17:24,240 Speaker 1: beauty editors and I said, Okay, guys, what's you know, 293 00:17:24,280 --> 00:17:25,879 Speaker 1: what's the deal here? What do I need to know? 294 00:17:25,960 --> 00:17:28,480 Speaker 1: What's really in this? You know, what's what do I 295 00:17:28,520 --> 00:17:30,800 Speaker 1: need to know about? Clean? Like? How important is it 296 00:17:30,840 --> 00:17:34,360 Speaker 1: to me right now? And so I started to learn um. 297 00:17:34,480 --> 00:17:36,080 Speaker 1: And then of course I had my son, and you 298 00:17:36,160 --> 00:17:39,560 Speaker 1: realize you have this tiny newborn that you're putting your 299 00:17:39,600 --> 00:17:43,560 Speaker 1: face up against and you're kissing all over, and you think, Okay, 300 00:17:43,600 --> 00:17:45,840 Speaker 1: I've got to clean up my act a little bit 301 00:17:45,880 --> 00:17:48,040 Speaker 1: now that I know what what is actually in some 302 00:17:48,160 --> 00:17:50,440 Speaker 1: of this stuff. And when I went down and went 303 00:17:50,440 --> 00:17:53,679 Speaker 1: out to shop, I just again, I didn't feel like 304 00:17:53,760 --> 00:17:56,840 Speaker 1: I connected with any of the clean brands on the market, 305 00:17:57,280 --> 00:17:59,800 Speaker 1: you know, none of them them gave me that feeling 306 00:17:59,880 --> 00:18:02,320 Speaker 1: of being part of a brand, part of a lifestyle. 307 00:18:02,480 --> 00:18:05,919 Speaker 1: So I really wanted to create a brand um, you 308 00:18:05,960 --> 00:18:09,119 Speaker 1: know that was for women like me that provided a 309 00:18:09,160 --> 00:18:14,040 Speaker 1: sense of luxury and experience, but clean, really effective formulations 310 00:18:14,080 --> 00:18:17,240 Speaker 1: that lasted all day Because I work, you know, long hours. 311 00:18:17,800 --> 00:18:20,760 Speaker 1: Our formulations are made for daytime, so there's not a 312 00:18:20,800 --> 00:18:24,639 Speaker 1: lot of iridescent, strong bronzing, all of the things that 313 00:18:24,680 --> 00:18:28,520 Speaker 1: have become so popular on Instagram. That's definitely not us. 314 00:18:29,400 --> 00:18:32,840 Speaker 1: So yeah, merit was really made to reimagine luxury beauty 315 00:18:32,920 --> 00:18:37,080 Speaker 1: by making it clean, well edited, and accessible. So our 316 00:18:37,119 --> 00:18:41,760 Speaker 1: prices are about thirty percent below traditional luxury brands. And 317 00:18:41,760 --> 00:18:44,600 Speaker 1: and talk about the different products you just announced it 318 00:18:44,640 --> 00:18:47,679 Speaker 1: and within this week people are going to start, you know, 319 00:18:47,840 --> 00:18:50,040 Speaker 1: ordering it and getting it. Yes, So it all starts 320 00:18:50,680 --> 00:18:54,040 Speaker 1: with a product called the Minimalist, And the Minimalist is 321 00:18:54,480 --> 00:18:57,240 Speaker 1: not a foundation and not a concealer, but it will 322 00:18:57,280 --> 00:19:00,280 Speaker 1: replace both in your makeup bag. And it come from 323 00:19:00,320 --> 00:19:02,320 Speaker 1: this idea that I want to look like I'm wearing 324 00:19:02,320 --> 00:19:05,760 Speaker 1: no makeup, but I definitely need coverage in certain areas. 325 00:19:06,400 --> 00:19:10,320 Speaker 1: So it's this um sort of complexion stick that you 326 00:19:10,440 --> 00:19:13,000 Speaker 1: swipe on only on the areas that you need it. 327 00:19:13,040 --> 00:19:16,040 Speaker 1: So I've got redness around my mouth, my nose is 328 00:19:16,040 --> 00:19:18,399 Speaker 1: a little pink, I've got dark circles, I've got some 329 00:19:18,880 --> 00:19:22,720 Speaker 1: discoloration or a blemish. I tap that on. I leave 330 00:19:22,760 --> 00:19:26,000 Speaker 1: as much of my natural skin showing as possible, and 331 00:19:26,040 --> 00:19:29,199 Speaker 1: then I take our beautiful brush number one and I 332 00:19:29,320 --> 00:19:33,359 Speaker 1: basically blend the complexion stick product into the rest of 333 00:19:33,359 --> 00:19:36,399 Speaker 1: my skin, and you really can't see where the makeup 334 00:19:36,440 --> 00:19:40,320 Speaker 1: begins and the skin ends. We also have a beautiful 335 00:19:40,400 --> 00:19:44,640 Speaker 1: highlighter called day Glow, which is um, you know, a 336 00:19:44,760 --> 00:19:50,280 Speaker 1: very sort of translucent, dewey highlighter um. And that is 337 00:19:50,320 --> 00:19:51,920 Speaker 1: really because you know, I would try to buy a 338 00:19:52,000 --> 00:19:54,800 Speaker 1: highlighter and I would go into my conference room lighting 339 00:19:54,800 --> 00:19:57,960 Speaker 1: and I would see the iridescence or I would see 340 00:19:58,000 --> 00:20:00,520 Speaker 1: the glitter, and I just can't have that, you know, 341 00:20:01,080 --> 00:20:03,280 Speaker 1: in a meeting. So I just wanted to look dewey 342 00:20:03,359 --> 00:20:07,680 Speaker 1: and healthy, and that's what Dai Glow does. It's basically translucent, 343 00:20:07,720 --> 00:20:11,040 Speaker 1: though it comes into different hues, a rose goal and 344 00:20:11,119 --> 00:20:15,280 Speaker 1: kind of a white gold. Um. It's super hydrating, it 345 00:20:15,320 --> 00:20:17,680 Speaker 1: won't clog pores. In fact, if you want an all 346 00:20:17,720 --> 00:20:20,760 Speaker 1: over hydrating look, you can really apply it all over 347 00:20:20,840 --> 00:20:24,560 Speaker 1: your face. Um. And then we've got our blush, which 348 00:20:24,640 --> 00:20:28,520 Speaker 1: is flesh Bomb, and that is somewhere in between a 349 00:20:28,600 --> 00:20:31,879 Speaker 1: cream and a stain. So I love a cream blush, 350 00:20:32,119 --> 00:20:34,760 Speaker 1: but when I apply it, I just can't stand it 351 00:20:34,760 --> 00:20:36,359 Speaker 1: when it sits on top of the rest of my 352 00:20:36,440 --> 00:20:40,280 Speaker 1: makeup and doesn't sort of blend in. And so this 353 00:20:40,520 --> 00:20:42,880 Speaker 1: starts out as a cream and then as you rub 354 00:20:42,880 --> 00:20:45,520 Speaker 1: it in, it kind of turns to a stain, absorbing 355 00:20:45,640 --> 00:20:51,040 Speaker 1: right into your natural skin texture. Um. Yes, how many. 356 00:20:51,760 --> 00:20:55,399 Speaker 1: So the blush comes in five colors, the minimalist comes 357 00:20:55,400 --> 00:20:59,959 Speaker 1: in I think it's twenty one um, and the highlight 358 00:21:00,000 --> 00:21:03,240 Speaker 1: there comes into and so we were launching with seven 359 00:21:03,280 --> 00:21:05,880 Speaker 1: items basically, and it's all you need to do your 360 00:21:05,920 --> 00:21:10,040 Speaker 1: makeup in five minutes and nothing. You don't and did 361 00:21:10,040 --> 00:21:13,080 Speaker 1: you work with a makeup artist? Now, we worked with 362 00:21:13,760 --> 00:21:17,080 Speaker 1: our community and a product development expert. I have since 363 00:21:17,119 --> 00:21:20,920 Speaker 1: had many makeup artists and many different industry people test 364 00:21:21,040 --> 00:21:24,520 Speaker 1: all of the formulations and give feedback. Through the process, 365 00:21:25,119 --> 00:21:28,520 Speaker 1: we knew what we wanted and we wanted this specific 366 00:21:29,160 --> 00:21:34,320 Speaker 1: you know, color and consistency and feel um, and we're 367 00:21:34,359 --> 00:21:38,240 Speaker 1: able to get that. The complexion stick literally took about 368 00:21:38,280 --> 00:21:42,840 Speaker 1: three years. And talk to me about the packaging. Sure. 369 00:21:43,200 --> 00:21:48,359 Speaker 1: So if you know anything about our brand, versed Um, 370 00:21:48,400 --> 00:21:51,600 Speaker 1: you know we have a pretty impressive ethical platform. So 371 00:21:51,920 --> 00:21:56,160 Speaker 1: we have eliminated a tremendous amount of virgin material UM, 372 00:21:56,240 --> 00:22:01,760 Speaker 1: including plastic and paper. Sustainable. It is an incredibly important 373 00:22:01,800 --> 00:22:05,359 Speaker 1: part of our beauty brands and you know, merit is 374 00:22:06,080 --> 00:22:10,080 Speaker 1: no different. For example, the Minimalist is made with post 375 00:22:10,119 --> 00:22:15,760 Speaker 1: consumer recycled plastic UM. But we wanted you know, really 376 00:22:15,880 --> 00:22:21,080 Speaker 1: chic elevated components UM. You know, the first three products 377 00:22:21,080 --> 00:22:23,960 Speaker 1: that you use the Minimalist, the day glow, and the 378 00:22:25,680 --> 00:22:28,159 Speaker 1: flush bomb our blush, they can all be applied with 379 00:22:28,240 --> 00:22:31,080 Speaker 1: one hand. And that was really important to me too, 380 00:22:31,240 --> 00:22:34,879 Speaker 1: kind of these efficient components because I was doing my 381 00:22:34,960 --> 00:22:37,840 Speaker 1: makeup in the car on my way to work. Now 382 00:22:38,119 --> 00:22:40,240 Speaker 1: of course i'm home, but I still only have about 383 00:22:40,240 --> 00:22:44,160 Speaker 1: five minutes to do it. So we're using really beautiful colors. 384 00:22:44,480 --> 00:22:48,320 Speaker 1: And are you launching direct to consumer only or first? 385 00:22:48,560 --> 00:22:53,480 Speaker 1: We are launching directed consumer on January twelve. And you know, 386 00:22:53,600 --> 00:22:56,199 Speaker 1: I love to partner with the world class brick and 387 00:22:56,200 --> 00:22:59,800 Speaker 1: mortar retailers, so I'm sure I'll be announcing a great 388 00:22:59,800 --> 00:23:04,200 Speaker 1: part otnership really soon. Oh cool, No, it's it's okay. 389 00:23:04,240 --> 00:23:06,240 Speaker 1: First of all, I don't know what I should ask 390 00:23:06,240 --> 00:23:09,120 Speaker 1: you next, like what's next? What else could be? I'm 391 00:23:09,119 --> 00:23:11,960 Speaker 1: really excited to continue to work on the brands that 392 00:23:12,000 --> 00:23:14,359 Speaker 1: I have right now. You know, along a few of 393 00:23:14,400 --> 00:23:16,159 Speaker 1: them have been a long time into making. You know, 394 00:23:16,200 --> 00:23:19,800 Speaker 1: we were working on Abiline for two years before that 395 00:23:19,880 --> 00:23:22,560 Speaker 1: came out. So I'm just happy to have everything out 396 00:23:22,640 --> 00:23:25,840 Speaker 1: into the world and to continue to develop great products. 397 00:23:37,240 --> 00:23:39,800 Speaker 1: What do you what do you struggle with? Like what 398 00:23:39,800 --> 00:23:42,640 Speaker 1: what are you struggling with right now? Or nothing? Just 399 00:23:42,760 --> 00:23:47,000 Speaker 1: I think the you know, the besides the pandemic the 400 00:23:47,040 --> 00:23:49,800 Speaker 1: world is and I mean I think like you know, 401 00:23:50,000 --> 00:23:53,760 Speaker 1: the challenge, and this year has been no exception, is 402 00:23:53,840 --> 00:23:57,960 Speaker 1: keeping up with the changing consumer behavior. So a pandemic 403 00:23:58,000 --> 00:24:00,720 Speaker 1: can hit and can change our businesses overnight. A new 404 00:24:00,720 --> 00:24:04,920 Speaker 1: technology platform can launch and change our businesses overnight. So 405 00:24:05,200 --> 00:24:08,000 Speaker 1: to me, that's what keeps me up at night is 406 00:24:08,119 --> 00:24:11,480 Speaker 1: just you know, being able to continue to anticipate to 407 00:24:11,520 --> 00:24:14,720 Speaker 1: the best of our ability, the changing consumer behavior, and 408 00:24:14,720 --> 00:24:17,520 Speaker 1: then just being really ready to react when something comes 409 00:24:17,520 --> 00:24:21,960 Speaker 1: our way that we don't expect. M hm, yes, well 410 00:24:22,040 --> 00:24:25,920 Speaker 1: I'm probably by the time you know, uh, we're all 411 00:24:25,920 --> 00:24:28,960 Speaker 1: get vaccinated and things move on, there's going to be 412 00:24:29,480 --> 00:24:32,959 Speaker 1: so many, so many different things I think doing. You know, 413 00:24:33,119 --> 00:24:36,520 Speaker 1: how is it launching from home? You know, it's it's 414 00:24:36,520 --> 00:24:39,080 Speaker 1: not been bad, it's you know, I'm totally used to 415 00:24:39,080 --> 00:24:42,440 Speaker 1: this now. I can't even like, I almost can't remember 416 00:24:42,480 --> 00:24:44,560 Speaker 1: what it was like to go to the office every day. 417 00:24:44,600 --> 00:24:47,080 Speaker 1: And I was I was a big proponent of working 418 00:24:47,119 --> 00:24:50,240 Speaker 1: from the office. Um, I never thought this would be possible. 419 00:24:50,480 --> 00:24:54,040 Speaker 1: We're totally used to it. I think the only um 420 00:24:54,200 --> 00:24:58,200 Speaker 1: difficult part is trafficking around you know, formulations and component 421 00:24:58,280 --> 00:25:02,280 Speaker 1: samples and all of that stuff. Um, but it's been great. 422 00:25:02,320 --> 00:25:06,640 Speaker 1: I just wish I could be, you know, interacting with 423 00:25:06,640 --> 00:25:10,600 Speaker 1: with the consumer in real life. That's what I miss. Yeah, 424 00:25:10,640 --> 00:25:14,040 Speaker 1: and you know, I launched Jones Road, you know, definitely 425 00:25:14,160 --> 00:25:18,320 Speaker 1: during the pandemic. And I find it so so wonderful 426 00:25:18,359 --> 00:25:20,119 Speaker 1: to be able to sit in my kitchen, turn on 427 00:25:20,200 --> 00:25:23,359 Speaker 1: my zoom, talk to the Today Show, talked to Elvis Durant, 428 00:25:23,440 --> 00:25:26,840 Speaker 1: talked to the Instagram Live community, and then I close 429 00:25:26,920 --> 00:25:28,760 Speaker 1: it and I have lunch with my husband. Yeah. I 430 00:25:28,840 --> 00:25:31,960 Speaker 1: think it's such a wonderful thing. I hope that doesn't change. 431 00:25:32,200 --> 00:25:35,320 Speaker 1: I know it's it's um, it's been a difficult year, 432 00:25:35,440 --> 00:25:38,400 Speaker 1: but I think there are definitely some silver linings. And 433 00:25:38,920 --> 00:25:42,240 Speaker 1: I absolutely love Jones Road. I was so excited to 434 00:25:42,240 --> 00:25:45,280 Speaker 1: see you launching it. I have all of the products 435 00:25:45,320 --> 00:25:47,680 Speaker 1: that that you sent me and I absolutely love them. 436 00:25:47,680 --> 00:25:53,560 Speaker 1: I love the minty scent profile of the lip products. Um. 437 00:25:53,720 --> 00:25:56,480 Speaker 1: But what I think is really amazing because you know, 438 00:25:56,560 --> 00:25:59,000 Speaker 1: I launched my first brand. You know, I don't even 439 00:25:59,000 --> 00:26:01,040 Speaker 1: know how old you are, but were you know, over 440 00:26:01,080 --> 00:26:05,720 Speaker 1: thirty years ago. I was there, So okay, So I'm 441 00:26:05,760 --> 00:26:10,399 Speaker 1: just saying we never had relationships with other founders, with 442 00:26:10,480 --> 00:26:13,520 Speaker 1: other experts. I mean, if you saw another makeup artist 443 00:26:13,560 --> 00:26:15,840 Speaker 1: somewhere you would like give them the evil eye. And 444 00:26:15,880 --> 00:26:18,360 Speaker 1: now what I find the new generation, which you are 445 00:26:18,400 --> 00:26:21,920 Speaker 1: such a big part of, is so kind and so giving, 446 00:26:22,160 --> 00:26:24,960 Speaker 1: and so let me introduce you to that person. I mean, 447 00:26:25,000 --> 00:26:27,600 Speaker 1: you and I have had you know, zoom meetings to 448 00:26:27,640 --> 00:26:30,520 Speaker 1: talk about different things that we're doing, and you know what, 449 00:26:31,040 --> 00:26:33,560 Speaker 1: I just find it's such a wonderful change, and so 450 00:26:33,680 --> 00:26:35,600 Speaker 1: thank you for being a big you know part of that. 451 00:26:35,760 --> 00:26:38,280 Speaker 1: Of course. I mean, listen, I think beauty is like fashion. 452 00:26:38,359 --> 00:26:41,240 Speaker 1: No one wears one brand, you know, head to tell, 453 00:26:41,359 --> 00:26:44,960 Speaker 1: forehead to chin, top of the head, to the toes, right, 454 00:26:45,080 --> 00:26:48,399 Speaker 1: everybody mixes and matches. So to me, like I would 455 00:26:48,400 --> 00:26:51,040 Speaker 1: be thrilled to be in in a makeup bag with 456 00:26:51,160 --> 00:26:55,720 Speaker 1: Jones Road uh. And you know what, honestly, like anything 457 00:26:55,760 --> 00:26:57,840 Speaker 1: that's good, there's room for it totally. You know, think 458 00:26:57,840 --> 00:27:00,960 Speaker 1: about think about five of your favorite you know, sweaters 459 00:27:00,960 --> 00:27:03,399 Speaker 1: from different brands, like you wouldn't want to do without 460 00:27:03,440 --> 00:27:08,119 Speaker 1: them exactly. So, since since this is called beyond the beauty, 461 00:27:08,200 --> 00:27:12,479 Speaker 1: I always like to ask my guests the same question. Okay, 462 00:27:12,920 --> 00:27:16,440 Speaker 1: what does beauty mean to you? Beauty to me means 463 00:27:16,520 --> 00:27:20,560 Speaker 1: feeling good honestly. Um, And I've always thought about beauty 464 00:27:20,600 --> 00:27:24,440 Speaker 1: pretty holistically and now I guess that would mean wellness. 465 00:27:24,600 --> 00:27:27,920 Speaker 1: But you know, I think feeling great from the inside out. 466 00:27:28,160 --> 00:27:31,200 Speaker 1: So no matter how much great makeup I buy, or 467 00:27:31,359 --> 00:27:33,800 Speaker 1: you know, the hair color that that I get from 468 00:27:33,800 --> 00:27:38,560 Speaker 1: my top salon, unless I am feeling healthy on the inside, 469 00:27:39,119 --> 00:27:42,320 Speaker 1: I'm just not going to look right. So um, it's 470 00:27:42,320 --> 00:27:46,760 Speaker 1: a really holistic feeling to me, and I think it's um, 471 00:27:46,800 --> 00:27:52,320 Speaker 1: you know, psychological as well. Um, it's it's much more 472 00:27:52,400 --> 00:27:56,640 Speaker 1: than just skin deep, as they say. And a couple 473 00:27:56,640 --> 00:28:01,400 Speaker 1: of speed round questions. What is your favorite cocktail aveline 474 00:28:01,440 --> 00:28:05,480 Speaker 1: spritzer of course, of course, of course. My mind's a 475 00:28:05,480 --> 00:28:08,720 Speaker 1: shot of what's the last what's the last TV show 476 00:28:08,760 --> 00:28:15,560 Speaker 1: you binged? Oh? The last one that I binged was Tehran? 477 00:28:16,400 --> 00:28:21,920 Speaker 1: Have you seen Tehran? Have? Not so good? Highly recommended? Um, 478 00:28:21,960 --> 00:28:25,639 Speaker 1: But I binge on a regular basis. Vander Pump Rules, 479 00:28:25,720 --> 00:28:29,560 Speaker 1: which is my favorite show. I just watched old seasons 480 00:28:29,680 --> 00:28:33,480 Speaker 1: and it kind of like makes me feel safe. Okay, 481 00:28:33,640 --> 00:28:36,280 Speaker 1: I missed that I missed that one. Well, that's the 482 00:28:36,280 --> 00:28:40,360 Speaker 1: best show on television, so that one season one I 483 00:28:40,400 --> 00:28:42,760 Speaker 1: will check. What do you do when you're having a 484 00:28:42,800 --> 00:28:47,200 Speaker 1: really bad day, I go hug my son. How old 485 00:28:47,240 --> 00:28:51,360 Speaker 1: he's three? He's three? Yeah, such a great age. What's 486 00:28:51,400 --> 00:28:56,840 Speaker 1: his name, Sebastian? Sebastian? And what is the last thing 487 00:28:56,880 --> 00:29:01,560 Speaker 1: you did for fun? The last thing I did for 488 00:29:01,720 --> 00:29:05,280 Speaker 1: fun was probably go on a walk with Sebastian. Actually 489 00:29:05,400 --> 00:29:09,800 Speaker 1: we did that yesterday. And just I love to just 490 00:29:09,880 --> 00:29:11,960 Speaker 1: lay in bed and watch TV. Is that crazy? That's 491 00:29:12,000 --> 00:29:16,360 Speaker 1: so fun to me? So do I That's my favorite? Okay, 492 00:29:16,600 --> 00:29:20,280 Speaker 1: So well, I would love to continue this one time, 493 00:29:20,400 --> 00:29:24,040 Speaker 1: anytime when we're not recording, you know, any time. Got 494 00:29:24,080 --> 00:29:27,720 Speaker 1: my number, And I'm such a huge fan of yours. Honestly, 495 00:29:27,960 --> 00:29:31,640 Speaker 1: I if people don't know you now, they will know you. 496 00:29:31,640 --> 00:29:36,400 Speaker 1: You're going to be one of those you know icons icon. 497 00:29:36,520 --> 00:29:38,720 Speaker 1: So thank you so much for spending time with me. 498 00:29:38,800 --> 00:29:42,640 Speaker 1: All Right, well, thanks so much and good luck with everyone. 499 00:29:43,680 --> 00:29:46,640 Speaker 1: For more podcasts from I Heart Radio, visit the I 500 00:29:46,800 --> 00:29:50,160 Speaker 1: Heart Radio app, Apple podcast, or wherever you listen to 501 00:29:50,240 --> 00:29:51,280 Speaker 1: your favorite shows.