Speaker 1: Quest Love Supreme is a production of iHeartRadio. All right,
Speaker 1: let's do it, Let's do this again.
Speaker 2: Supremo Supremo role called Supremo Supremo role called Supremo Sun
Speaker 2: Sun Supremo role called Supremo Supremo role.
Speaker 1: We back together, Yeah, something out of a dream. Yeah,
Speaker 1: I so forgot. Yeah we once had a theme.
Speaker 2: Supremo role calls Apreema so Supremo rod.
Speaker 3: My name is Fante.
Speaker 4: Yeah, back with the squad.
Speaker 3: Yeah, my Carolina brother.
Speaker 5: Yeah, God, Supremo Supremo role called Suprema Son Supremo role called.
Speaker 6: My name is Sugar, back in the booth.
Speaker 7: Yeah, my raps destroy you, God's honest truth, supprim.
Speaker 3: Roll, Suprema Suprema roll called.
Speaker 8: I'm paid bill. Yeah, I'm getting random with y'all. Yeah,
Speaker 8: because it's been three years since I have done a roll.
Speaker 2: Damn years.
Speaker 3: Suprema roll.
Speaker 9: Yeah, yeah, but a black effect agreement.
Speaker 2: Suprema roll call, Suprema So Suppreva roll call.
Speaker 3: My name is Charlah. Yeah, I'm not a scholar. Yeah,
Speaker 3: if I'm broke, Quest Love got a couple of dollars.
Speaker 2: Supa Supremo, Supremo Supremo roll Suprema Son sup.
Speaker 1: At the end to Yeah, you know, I learned a
Speaker 1: lot during the pandemic, so I learned where all the
Speaker 1: effects were.
Speaker 3: Don't Fontine got a cheat cold with the Supreme role
Speaker 3: called that's not.
Speaker 10: Fair, and we ain't said ship about it for years.
Speaker 3: Yes, what kind of pressure is that? I don't admit.
Speaker 1: When Bill said three years, like I remember the Dawn
Speaker 1: Lewis episode was the day that we found out that
Speaker 1: this thing was real, like in real time it was
Speaker 1: either Sexily Strong or Dawn Lewis, in which we were
Speaker 1: like having a normal conversation, but we were texting each
Speaker 1: other like.
Speaker 3: Like literally like NBC told me.
Speaker 4: To go immediately home and don't talk to anybody and
Speaker 4: stay locked.
Speaker 3: Up in my rib.
Speaker 4: Yeah, it's it's been an interesting it was going to
Speaker 4: be three months.
Speaker 9: It's three years in New York since everybody left, came
Speaker 9: back to New York, came out of the house.
Speaker 10: I went to get.
Speaker 3: Right, and Bill became a new fante.
Speaker 7: I think we actually needed roll Call to remember each
Speaker 7: other's name exactly, not.
Speaker 3: Not to mention.
Speaker 1: I guess we well, you know, if you guys are
Speaker 1: still listening with us, that bad nerves when like the
Speaker 1: algorithms start falling off when I started rampling.
Speaker 9: Charlotte presented us with the iPod. Remember we are the
Speaker 9: pop music podcast of.
Speaker 3: The year, so do not Yeah, I'm not.
Speaker 1: I'm not gonna downplay with self defocate all right, new
Speaker 1: way of thinking.
Speaker 3: No, but we should.
Speaker 1: We should also take the time to think via the
Speaker 1: squad that held us down for three years to make
Speaker 1: it happen like we were thinking in real time to
Speaker 1: keep the show alive even though we weren't in the
Speaker 1: same room. So shout out to Layah for holding it down.
Speaker 1: Shout out to uh Britney, Benjamin Britney in the.
Speaker 4: House, Jake.
Speaker 1: Down.
Speaker 3: I know these people.
Speaker 1: I used to work as a felon. You know cousin
Speaker 1: Jake is her cousin Now she's running our lives. Yeah,
Speaker 1: shout out to cousin Jake Man and you know Brian Calhoun.
Speaker 1: Also shout out tip of they have to showing g
Speaker 1: as well and our friends at iHeart. Am I missing
Speaker 1: anyone important? Shout out to our animators everyone at Zoom.
Speaker 3: Yes. I wish people saw how much goals into this though,
Speaker 3: because people think and just grab a mic and just
Speaker 3: kick it with their friend and have a successful podcast.
Speaker 3: This is a full production. Yeah, yeah, it's real.
Speaker 4: Well, in case you wanted to know who that voice was,
Speaker 4: lazy jump.
Speaker 1: This is this is probably the best way for us
Speaker 1: to jump back in the pool, because you know, it's
Speaker 1: been a minute. I can't think of a better guest
Speaker 1: just to sit around talksmack or whatever. Can I say
Speaker 1: it's talk smack without sounding like fifty plus.
Speaker 3: Ship unless you try not to curse. I mean, I
Speaker 3: go through those stages while I'm like, you know what,
Speaker 3: I'm not gonna curse. I don't like the vibration of
Speaker 3: the words. Okay, yeah, yeah, yeah, yeah, I feel that. Yo.
Speaker 4: I didn't realize that you're in the Radio Broadcast Hall
Speaker 4: of Fame.
Speaker 3: Yeah that is two twenty during COVID. Yeah that is major,
Speaker 3: major ship. They snuck all the black people in and
Speaker 3: during COVID Sway, Angie Martine, the whole breakfast Club, Envy,
Speaker 3: Angelie Sway, Donnie Simpson. I believe. So it's just a mass,
Speaker 3: exodent mass. It was like five five black radio personality
Speaker 3: that all got in in one year.
Speaker 10: Yeah, it's just like.
Speaker 3: One every five years.
Speaker 10: If that.
Speaker 9: If that they just got Donnie Simpson in That's crazy
Speaker 9: where they had in time joiners, I think.
Speaker 3: Tom Guardian, I think I'm not sure. I'm pretty sure
Speaker 3: he is though, and he is still with us.
Speaker 1: Course, yes, I just wanted to make sure well in
Speaker 1: case I didn't say his name, the legendary Charlomagne, the
Speaker 1: God is readings.
Speaker 3: Hello everybody, thanks for having me.
Speaker 1: So we actually, as with every QLs episode, was you know,
Speaker 1: kind of had the or dervs before we started rolling
Speaker 1: the tapes that we were talking about the AI effect,
Speaker 1: and I guess we were observing that, Yeah, in the
Speaker 1: beginning is going to be cute, but in about five years,
Speaker 1: five to ten minutes, do you think this will actually
Speaker 1: force us to actually carve out private.
Speaker 3: Lives and boundaries? Again? No, Nah, private lives and boundaries
Speaker 3: are only for people who remember private lives and boundaries.
Speaker 3: You got to be born in like the nineteen hundreds.
Speaker 3: If you was born in nineteen hundreds, like me nineteen
Speaker 3: hundred and seventy eight, then you understand private lives and boundaries.
Speaker 3: This era doesn't know anything about private lives and boundaries.
Speaker 3: I think about a week come from the era of
Speaker 3: even with like the artists, we liked there was a
Speaker 3: super air of mysteriousness. You didn't know anything about them,
Speaker 3: you barely names. That's right, and even that was a performance, right,
Speaker 3: But it's like now it's like your favorite celebrity is
Speaker 3: waking up with you in the morning on Instagram Live,
Speaker 3: but they sign it with their bonding on so privatizing boundaries,
Speaker 3: Like there's no such thing for this generation when it
Speaker 3: comes to that. That's why you'll be in the airport.
Speaker 3: Quts loving never run up on you with their phone,
Speaker 3: you know what i mean, Like like you don't have
Speaker 3: any like you really like that, Like you just want
Speaker 3: to be have a phone in your face all the time,
Speaker 3: just to take a selfie with somebody.
Speaker 1: Being as though what I've seen with Twitter, because in
Speaker 1: the beginning, Twitter was fun and all that stuff and
Speaker 1: hey I'm having a cheese sandwich or you know that
Speaker 1: sort of thing. But now where now every damn near
Speaker 1: every blue verified check is That's.
Speaker 3: What I'm saying. We can't even handle fake tweets, So
Speaker 3: how are we going to handle deep fakes? And you
Speaker 3: know the artificial intelligence voices Like imagine somebody calls you
Speaker 3: Fonte and it's questlove loving Laia having a conversation about you,
Speaker 3: but it's not it's not tim.
Speaker 1: So now you're coming here mad and I was talking
Speaker 1: about me? Does it make me morally wrong that I
Speaker 1: number one?
Speaker 3: I actually like?
Speaker 1: There's as of this taping, there's a second Drake song
Speaker 1: that just got released by the fake AI that I like.
Speaker 1: And they caught myself downloading waiting mine into a crime
Speaker 1: right now?
Speaker 7: No, no, no, no, Well we should cut a deal
Speaker 7: with AI where AI gets the n f t s,
Speaker 7: they get to make n f t s and we
Speaker 7: get to make everything else.
Speaker 3: What happened right speaking the baby, let me.
Speaker 9: Let me ask you just about a because I really
Speaker 9: just got my I Gotta immersed tutoring session over the
Speaker 9: weekend and it kind of changed my life.
Speaker 3: And what's the first thing you did? When you like?
Speaker 3: What was the first thing you do? Crazy?
Speaker 11: Saying is out loud because I'm so, I'm yo. What
Speaker 11: I did?
Speaker 9: All right? I put my TV pitch in there and
Speaker 9: to fill the gaps of what I thought that I needed.
Speaker 9: And then I yes, and I realized that as the
Speaker 9: artist in your description, because then I said, well, let
Speaker 9: me just describe what my show is and let me
Speaker 9: see what your version is.
Speaker 11: But then let me tell you what the what my
Speaker 11: demographic is. I'm looking for black women over the age
Speaker 11: of fifty five. What does that look like? What does
Speaker 11: that pitch look like?
Speaker 9: And I got so overwhelmed, But again I realized, I
Speaker 9: feel like you, Charlamagne, maybe is the end of the world.
Speaker 9: But I also feel like it's this weird moment, just
Speaker 9: like when the Internet came in the nineties, when we
Speaker 9: were in high school, when maybe encyclopedias came into the world,
Speaker 9: Like are we overreacting in a minute?
Speaker 11: And it just has to settle down.
Speaker 3: I think this is a little bit different because even
Speaker 3: with all of those other platforms they needed us to go.
Speaker 3: This needs us too, not really like they're already having
Speaker 3: conversations about the AI could take a life of his
Speaker 3: sona and how much of us are we really using?
Speaker 3: Like if we can just go to chat GPT and
Speaker 3: give it an idea and then it gives me a
Speaker 3: whole pitch back, how much brain power am I actually using?
Speaker 3: I still believe that one needs.
Speaker 1: I'm not even plugging my book, but I would still
Speaker 1: like to think that you need some sort of level
Speaker 1: of creativity.
Speaker 11: The script describe tell me what to do.
Speaker 1: But then again, we also live in a society where
Speaker 1: like the Instagram filter look is kind of the norm.
Speaker 1: So I see, using AI creativity will perfect everything and
Speaker 1: all that. But you know, I'm a guy that like
Speaker 1: like fucked up drum beats, and you know, I worship
Speaker 1: at the author of Dila, which is pretty much like
Speaker 1: anti right.
Speaker 11: To enter and Dila type beat did.
Speaker 4: But even then, still there's still it's not nuanced.
Speaker 3: And you know this is like year one, year two,
Speaker 3: so so you're saying it has to have flaws basically, like.
Speaker 1: I still feel like there is a level of human
Speaker 1: touch that is needed. Or maybe I'm just the last
Speaker 1: generation that wants a human touch like.
Speaker 3: For it part. Yeah, like your kids might not. Yeah,
Speaker 3: they may not care.
Speaker 7: Well is there I won't know to ultimately use it
Speaker 7: creatively as just another tool that we have to make stuff, Okay,
Speaker 7: So I.
Speaker 11: Won't yeh, No, you tell too. I told you tail
Speaker 11: Come on.
Speaker 4: One time, I was like, all right, I'm having trouble
Speaker 4: writing a hook.
Speaker 1: Come on, and damn if this motherfuckern spit back twenty ideas,
Speaker 1: of which four of them were actually perfect at it,
Speaker 1: and I I did it, like I closed my computer like, no,
Speaker 1: I can't, No, I can't, I'm crossing into the void.
Speaker 3: What did you say, though, Did you say like roots
Speaker 3: type hook? I literally no, I was so explicit. I
Speaker 3: was like, I want to do better than roots type hoe.
Speaker 10: I want to do a non.
Speaker 1: Pretentious I was like a non pretentious political song that
Speaker 1: captures the mood of and I maybe just as an example.
Speaker 1: I was like, I gave like four specific situations, but
Speaker 1: my thing was like, I want to stress how tired
Speaker 1: we are of protesting, but not too heavy handed. And
Speaker 1: I said, make it. Twenty hooks has to be four
Speaker 1: lines each. And of the twenty of them, four were
Speaker 1: like shit.
Speaker 3: None of them were we going we all right?
Speaker 10: Yeah?
Speaker 1: I mean, but it was it was something that made
Speaker 1: me like, yo, that that would be something I would
Speaker 1: think of. And that's when it got scary.
Speaker 3: So I don't like it. I'm thinking about the presidential
Speaker 3: election next year. If y'all thought misinformation ran rampant in
Speaker 3: twenty sixteen twenty, like, we don't want that. That's what
Speaker 3: I'm thinking.
Speaker 11: What can we do about that?
Speaker 3: Plug it or whatever? Like I hate when people have
Speaker 3: these conversations and they're like the robots are going to
Speaker 3: take over. I'm like, well, just turn the turn them.
Speaker 11: Out, I mean the off. You can turn them off,
Speaker 11: But that don't mean that that's not going to still happen.
Speaker 3: Elon Musk and a thousand other people in the tech
Speaker 3: industry wrote a letter right saying that, Yo, we need
Speaker 3: to pump the brakes on AI because they like oside
Speaker 3: with him.
Speaker 11: He just wanted to make him. I don't know. I
Speaker 11: don't trust him. I don't know.
Speaker 3: Yeah, I just know that they're more smarter and when
Speaker 3: it comes to tech than I am. When I hear
Speaker 3: them saying that we might need to pump the brakes,
Speaker 3: I'm like, but also, I just we know people. People
Speaker 3: are stupid. They are like in this room, everybody seems
Speaker 3: to have, you know, a certain level of intelligence to
Speaker 3: a certain point, right q our I q is majority
Speaker 3: of people are stupid. So if we live in the
Speaker 3: world that can't even handle fake tweets, how are we
Speaker 3: going to handle deep fakes and fake conversations?
Speaker 1: Like I don't, I don't what is potentially can go.
Speaker 1: I'll say this much though, and this might be taboo.
Speaker 1: I don't know if it's too soon, but you know,
Speaker 1: no offense to my two brethren over here. Of those
Speaker 1: four yeah, he's talk of those four Kanye songs, Kanye
Speaker 1: AI singing is way better than real Kanye singing.
Speaker 3: Really.
Speaker 1: I was like, if you ever, if you want, if
Speaker 1: you want to hell Mary, if you want a hell No,
Speaker 1: you got to hear it. If you want to hell Mary,
Speaker 1: pass back into the mainstream, or forget. Like I'm not
Speaker 1: saying that you have to pull an Ignition remix, but
Speaker 1: I almost feel like the perfect song is the most disarming.
Speaker 3: I mean naming facts.
Speaker 1: History shown that the perfect song has been a very
Speaker 1: I know we were in a different mind state back then,
Speaker 1: but I will admit that there's like six Ai Kanye
Speaker 1: songs out there. And I listened to the third one.
Speaker 1: I was like, oh man, it's gonna make me like
Speaker 1: this guy getting I stopped what.
Speaker 3: It's Ai Kanye though, so AI Kanye? You know probably
Speaker 3: that wasn't Kanye.
Speaker 6: Kanye.
Speaker 1: I know there's going to be a moment in which
Speaker 1: someone is going to now that the possibilities are endless,
Speaker 1: like I would like to hear Prince again.
Speaker 3: You know what about that.
Speaker 11: You can get your roots album.
Speaker 4: That you've been I will you know this is one
Speaker 4: of the moments in which ignorance is bliss.
Speaker 3: I don't want to know none about you don't know
Speaker 3: he got kids, so I know, I just I don't
Speaker 3: want to talk about playing with the dead is spookye.
Speaker 3: I saw somebody having a conversation with Tupac and Biggie
Speaker 3: and they were talking like they were from the great like, so,
Speaker 3: how does it feeling to be dead? Like it was
Speaker 3: that yeah, and they were talking back to them. I'm like,
Speaker 3: like Biggie was like, I don't even realize I'm dead.
Speaker 7: Like.
Speaker 11: This is black Mirry, y'all.
Speaker 3: We are living like I don't know if we want this.
Speaker 3: And I know everybody they say, oh, you're old, you're
Speaker 3: just fighting to get tex like a man. No, in
Speaker 3: the past thirty years we've seen you know, because everybody's
Speaker 3: also like, oh, they can't clone you. They don't know
Speaker 3: what you're thinking. I'm like, we've given them thirty years
Speaker 3: of that on us. Yes, you're talking about Gucci Man
Speaker 3: being cloned. We gave them enough information over the last
Speaker 3: thirty plus years that they can clone us, you know virtually.
Speaker 4: Wait, that's what that's what you said on the internet state.
Speaker 3: The clone? Yeah, because he's too improved. Yeah, that's right,
Speaker 3: that's right. How dare you improve yourself?
Speaker 1: He's because he's living in that's right, that's right, living
Speaker 1: his life, right, that's right.
Speaker 3: Oh damn, okay, I didn't know that. All right.
Speaker 6: I feel like a lot of people are going to
Speaker 6: lose their jobs.
Speaker 3: Because what will teachers do?
Speaker 11: What will teachers do?
Speaker 9: Well?
Speaker 7: Yeah, research your assistant for anybody doing that's.
Speaker 3: One of the top ones to go. Disistance paralegals, attorneys,
Speaker 3: financial advisors, like it's it's gonna be bad. Lawyers and
Speaker 3: the writers. Oh y'all sure, y'all want to go and
Speaker 3: to write a strike? Are you sure? Now? The time
Speaker 3: about that?
Speaker 11: Not like this AI ship. I'm telling you that's how
Speaker 11: I look.
Speaker 3: All it takes is one hit AI show.
Speaker 11: Yeah, you know what's coming. You know we're talking about it.
Speaker 6: Here is there an AI song on the charts right now?
Speaker 1: The Drake and Weekend song have gotten over like two
Speaker 1: billion listens, which.
Speaker 3: They pulled it though that you pulled it, yeah, but not.
Speaker 11: We all heard it.
Speaker 1: Yeah, it's you know, it's kind of like you know
Speaker 1: when Beyonce had heard falls like the best of her
Speaker 1: slips on stage digitally removed from the internet, but people
Speaker 1: keep putting them out there.
Speaker 9: You know, my grandmother said it's the end of day,
Speaker 9: so maybe they finally write. I don't know, it's not
Speaker 9: the end of the day, you know, my mother, they
Speaker 9: keeping it.
Speaker 6: It's just the beginning of some crazy bullshit.
Speaker 3: You don't want it. I'm telling you what we think
Speaker 3: we want. We do not want it. And I just
Speaker 3: feel like it's mutually as shured destruction. It's like humans
Speaker 3: can't help themselves. But what I do want to know?
Speaker 3: Or you mentioned lawyers, and what I do want to know?
Speaker 1: Now if we remember way back in that trial over
Speaker 1: the the Chicago figure that's now behind bars, where his
Speaker 1: whole defense was like, well, that's not me, that's someone
Speaker 1: did a digit right now, what's going to stop someone
Speaker 1: else from you know, in case they get videotaped.
Speaker 3: You know, I don't know if that will work with videotape,
Speaker 3: but it definitely work with fake tweets, fake tweets and
Speaker 3: old audio and stuff like that's not me, that's AI,
Speaker 3: that's chat GPT. You can talk. You can do that now.
Speaker 4: Actually, all right, so we definitely feel gloomy.
Speaker 11: Question make me feel good about.
Speaker 10: He said the indition, this was the best song ever.
Speaker 10: I told you that. That's what you said.
Speaker 11: I know what I heard.
Speaker 3: That's what I heard, because you might have to blame
Speaker 3: that on Ai. You went from Kanye to Kelly. Kelly.
Speaker 1: This is bad, I'll ask you, because I mean you're
Speaker 1: basically like leading the charge and out in the forefront.
Speaker 1: Is this, and I say this in air quotes, is
Speaker 1: this what you imagined life would be like?
Speaker 3: Did you have a vision of the future?
Speaker 1: Is it for you just like one day at a time, like, oh,
Speaker 1: this opportunity came, and that opportunity, Oh, I have a voice.
Speaker 1: I have a voice stronger than the host of the
Speaker 1: show that I'm on. And then like for you, where
Speaker 1: is your mind state? In two thousand and three, I.
Speaker 3: Can go back farther than that, when I started off
Speaker 3: as an intern in nineteen ninety eight in Charleston, South
Speaker 3: Carolina ad Z ninety three jams, like I remember being
Speaker 3: in there doing overnights, you know, and in like nineteen
Speaker 3: ninety nine and just I was studying everybody, right, so
Speaker 3: I would study whoever was the big person at the time,
Speaker 3: like I'm you know, the big Tiggers Angie Martinez Wendy Williams,
Speaker 3: the Tom Joyner, you know, Doug Banks, and it just
Speaker 3: took me down these rabbit holes where I started learning
Speaker 3: about the p D greens of the world. At the time,
Speaker 3: I think, you know, Steve Harvey was just getting in
Speaker 3: the radio, and I just always said to myself, if
Speaker 3: I'm going to do this, I want to be one
Speaker 3: of them. Like I used to call those super jocks.
Speaker 3: I want to be a super jock, Like I don't
Speaker 3: want to just be you know, in a market, you know,
Speaker 3: doing time and temperature and announcing the next Drake song,
Speaker 3: like I want to be one of one of those.
Speaker 3: So from that point on that that's what my intention was,
Speaker 3: Like I said, my intention in nineteen ninety eight ninety
Speaker 3: nine to have my name mentioned amongst those individuals.
Speaker 1: So it's this limiting to call you. I mean, you know,
Speaker 1: I've heard the whole like you're the black Howard Stern.
Speaker 3: In the New that used to get me in so
Speaker 3: much trouble. You're the new You wait, why tell me
Speaker 3: it got me in trouble? Because when I started seeing that,
Speaker 3: like that's that's that's like as much as you think
Speaker 3: you're not influenced by these things that are said about you.
Speaker 3: But if you start seeing that in magazines and you
Speaker 3: start seeing that online, you start seeing yourself. Oh I'm
Speaker 3: gonna give them more of that. But you don't stop
Speaker 3: to ask, well, what about me? Is the black house?
Speaker 3: All you run with is like all of the perverted,
Speaker 3: the frat boy humor. That wasn't no, that wasn't it.
Speaker 3: So you know, you run with that for a while.
Speaker 3: So that definitely got me in trouble. Well, we can
Speaker 3: actually at home, and but that's what I meant. I'm sorry.
Speaker 3: Of course it's my mom.
Speaker 4: Hi, moms, Jackie, Jackie.
Speaker 3: I'm actually live on the air right now.
Speaker 11: Doing Jackie said, it is twelve o'clock. I know where
Speaker 11: you are, Jackie.
Speaker 3: And wife daughters.
Speaker 8: Do you ever hear Nikrolls think about when your parents call?
Speaker 8: He's like, why is that that every time everyone's parents call, you're.
Speaker 6: Just like fuck.
Speaker 10: No matter what, it's always like fuck.
Speaker 8: It could be like, oh I don't want to talk
Speaker 8: to you, or like every time somebody I was like that, Yeah, yeah, anyway.
Speaker 4: Chances are we're going to keep this on the air.
Speaker 4: So I love when my mother called because this show
Speaker 4: she definitely listens.
Speaker 3: To this show.
Speaker 1: No, No, But for you where you are right now,
Speaker 1: which is basically, you are our go to pundit. You're
Speaker 1: now the place where mainstream media whatever that means in
Speaker 1: twenty twenty three, you're there, go to tag team party
Speaker 1: like you get tagged in a lot of these things.
Speaker 1: Is is that pressure to be the sort of unofficial
Speaker 1: spokesperson of whatever generation we are or for people in
Speaker 1: general pressure?
Speaker 3: No. I wouldn't call it pressure because I'm small enough
Speaker 3: to know that I'm not an expert at anything, and
Speaker 3: so if it is things that I feel like need
Speaker 3: an actual area of expertise, I'm gonna go get that
Speaker 3: person and bring that person into the room with me.
Speaker 3: I'm gonna go get you know, Angela Rai or a
Speaker 3: Tessling figure O or a Roland Martin, whoever it may be.
Speaker 3: I'm gonna go get that person and say and say, hey,
Speaker 3: I want you to sit in on this conversation. Because
Speaker 3: I always look at the platform like it's not my platform,
Speaker 3: it's not Envy's platform, it's the people's platform. So if
Speaker 3: it's the people's platform, let's have these conversations with the people.
Speaker 3: So you know, I'll have my POV and I'll have
Speaker 3: the questions that I want to ask, But when you
Speaker 3: have the actual expert in there that can you know,
Speaker 3: actually apply that real academic pressure, it's no, it's no
Speaker 3: pressure on me at all.
Speaker 1: All right, So maybe I have you here just so
Speaker 1: I can get coached on how to not be more brash.
Speaker 1: But you kind of have a you have a fearlessness,
Speaker 1: a very direct question thing which I'm still trying to like,
Speaker 1: I don't want to fit in the person.
Speaker 3: That's because you're a smart question.
Speaker 9: No, No, it's a general. It's a boomer. It's the
Speaker 9: it's the boomer. And I think it's the fear is like,
Speaker 9: it's funny watching you because I was just thinking, I said,
Speaker 9: I wonder what was Charlemagne's first moment in radio back
Speaker 9: in South Carolina when he realized that he may be
Speaker 9: a little controversial. What did his boss say to him
Speaker 9: that was like, Yo, do.
Speaker 3: You remember the first time?
Speaker 4: He like poked, Yeah, yeah, when's the first time?
Speaker 11: You tell me? Please tell me story?
Speaker 3: I do. Actually it was a it was a person
Speaker 3: who would call the radio station. They would call D
Speaker 3: ninety three all the time, and they would like do
Speaker 3: like these sexy phone voices and moaning, would be talking
Speaker 3: like really really crazy to the guys. And then I
Speaker 3: found out that the person was actually a guy doing it.
Speaker 3: So it was a guy who would call into the station,
Speaker 3: pretend to be a woman, and he would it off
Speaker 3: by getting the guys off.
Speaker 11: And they didn't know.
Speaker 3: Nobody knew, but nobody knew, and I didn't even know
Speaker 3: if what I was, if the information I was receiving
Speaker 3: was true, that's right. But when the person, when that
Speaker 3: person called in, I was like, Yo, your name is
Speaker 3: really such and such and you are from such and
Speaker 3: such South Carolina and you're really a guy. And I
Speaker 3: was right, and they just yeah. So I ended up
Speaker 3: getting put on I got put on liners, like you know,
Speaker 3: all before you know, you could have your own opinion,
Speaker 3: you could you know, talk well, at least in South Carolina,
Speaker 3: they weren't doing that. I was doing that at the time,
Speaker 3: but after that they put me on liners and all
Speaker 3: I could do was the time, temperature and whatever. The
Speaker 3: next Nellie, you got reprimanded for that. Absolutely.
Speaker 11: So That's why I'm curious about Sean Lain in that way.
Speaker 3: Because I know, I never even thought about that till
Speaker 3: you said it.
Speaker 11: Yeah, because as a radio person.
Speaker 9: You either go one of two ways, like I was
Speaker 9: usually the controversial person in my radio mix or whatever,
Speaker 9: but you usually go that way, or you go you
Speaker 9: get quieted down because you been told so many times
Speaker 9: like what the fuck are you talking about? Don't do that,
Speaker 9: you're offending. Did not get on the liners that whole thing.
Speaker 9: So with you, that must have been a moment where
Speaker 9: you was like, nahy well.
Speaker 3: Because I number one, I didn't even really know any better.
Speaker 8: Right.
Speaker 3: So it's like when I always say the best thing
Speaker 3: that happened to me when I got on radios. I
Speaker 3: didn't have any experience, like I didn't go to college,
Speaker 3: I didn't do college radio. I got. I got, you know,
Speaker 3: blessed to be able to get an internship in Charleston,
Speaker 3: South Carolina in nineteen ninety eight, and you didn't need
Speaker 3: to be in college or have any college credits or
Speaker 3: anything like that. So I was literally coming into the
Speaker 3: radio station drunk. Nobody taught me how to, you know,
Speaker 3: do breaks and everything else. I literally learned on the
Speaker 3: job training. I did voice tracking, you know, on Sunday mornings.
Speaker 3: But I was scaring all the church folks, so they
Speaker 3: started putting me on Saturday night. So I would voice
Speaker 3: track from seven to ten and go live ten to twelve.
Speaker 3: And all I would do is you would scare the
Speaker 3: church folks.
Speaker 11: Oh Sundays, it's.
Speaker 3: The Bible Belt Chelsea, South Carolina on a Sunday morning,
Speaker 3: like so you would go Roague even on Sunday mornings.
Speaker 3: I was just talking. I didn't know. I didn't know
Speaker 3: any better. Nobody said you can do this and you
Speaker 3: can't do that like that.
Speaker 11: Yeah, then somebody did.
Speaker 3: Yeah, And I wasn't with it because it wasn't fun.
Speaker 3: And I'm the type of person man if it's not fun,
Speaker 3: if it's not making me happy, like I don't want
Speaker 3: any parts of it. And so you know what happened
Speaker 3: was there was a new station that popped up in
Speaker 3: the market. It was Hot ninety eight nine in Charleston,
Speaker 3: South Carolina. My man, George Cooke was still a great
Speaker 3: mentor to me to this day. He's operations manager at
Speaker 3: K one to four in Dallas. He hired me to
Speaker 3: do nights seven to midnight. So I left the big station,
Speaker 3: right that would be like Power ninety nine in Philly.
Speaker 3: I left the Heritage big station in Charleston, which was
Speaker 3: Z ninety three to go work for Hot ninety eight
Speaker 3: nine and Charleston, which was like a fifty thousand watch
Speaker 3: station with a with a with an OK signal for
Speaker 3: nineteen thousand dollars a year, but they gave me free
Speaker 3: rein seven to midnight.
Speaker 1: Yes, so how that nuanced into like you came into
Speaker 1: our radar of course through Wendy, But how how did
Speaker 1: you make that move?
Speaker 3: I worked at Hot ninety eight nine and Charleston. I
Speaker 3: think I got fired from there after like maybe a year,
Speaker 3: and then I was out of radio for a while,
Speaker 3: and then I started going to do radio in Columbia,
Speaker 3: South Carolina. And that's when the whole Windy connection thing
Speaker 3: happened because the stations in Columbia was called Inner City Broadcasting.
Speaker 3: NCY Broadcasting owned the Big DM in Columbia, South Carolina,
Speaker 3: and WBLS in New York. Worked at the Big DM
Speaker 3: when they was hip hop. Then they flipped four Match,
Speaker 3: but they ended up buying the other station in the market,
Speaker 3: Hot one O three nine. I used to do nights
Speaker 3: on Hot one O three nine, and Wendy was syndicated
Speaker 3: in the afternoons, and at that time, I just I
Speaker 3: was using the Internet by then, so like a lot
Speaker 3: of my content and interviews started ending up on the
Speaker 3: all hip hop dot coms and the SOHH dot com
Speaker 3: at the time, that's all we had. So people started
Speaker 3: hearing me nashally and even the Vlad got a slew
Speaker 3: Vlad Lad had the Beef DVDs. So Vlad would take
Speaker 3: some of my interviews and put them on Beef DVDs.
Speaker 3: So that's even how I got Blad started Beef. Yeah,
Speaker 3: it was called. So that's how I even got on
Speaker 3: the radar of like Wendy them, And then they would
Speaker 3: come into the market, you know, her and her husband,
Speaker 3: and we would just show them love. You know, we
Speaker 3: take them around to the clubs, make sure they got
Speaker 3: whatever they needed from weed, the drinks and everything else.
Speaker 3: So then we had a rapport and so like one
Speaker 3: day they invited me to come to New York, like
Speaker 3: come up for a party. So I came up for
Speaker 3: a party. She asked me to come on our show.
Speaker 3: I went on our show for like twenty five minutes.
Speaker 3: Next thing, you know, that night, they was offering me
Speaker 3: the position to be her sidekick.
Speaker 10: Sounds going to be on the show.
Speaker 4: What that showed up?
Speaker 1: Yeah, yeah, we Bill was one of my our first guests.
Speaker 1: Here's our first guest, our pilot guest, and then we
Speaker 1: stole Bill. You know, he's a big deal in the in.
Speaker 3: The reduction.
Speaker 11: Tony's and you know, and you stand near.
Speaker 3: Dope. Now you're just one of us.
Speaker 1: So like at that moment, did you feel like, Okay,
Speaker 1: this is a chess move because like moving to New
Speaker 1: York first, well, you know, moving to New York or
Speaker 1: San Francisco or any of those cities which require like
Speaker 1: you to survive in that city and whatnot, Like what
Speaker 1: was your was that part of your chest plan?
Speaker 3: Like eventually, yeah, because I got fired from my ninety
Speaker 3: and nine, So that's one fire and I got fired
Speaker 3: from Hot one O three point.
Speaker 1: When you get fired, what is that feeling like? Do
Speaker 1: you feel like it's doom and gloom?
Speaker 3: Like the first time I get black balled and it's
Speaker 3: over the first time I did because I didn't know
Speaker 3: anything else other than my hometown. So I knew Monks
Speaker 3: Corner and Charleston, Like I didn't know you could even
Speaker 3: go do radio other places, Like I didn't even know
Speaker 3: that was a thing, right, Like I had no idea.
Speaker 3: So at the first time I got fired, I really thought, Okay,
Speaker 3: this is this is over, this is a wrap. But
Speaker 3: then when I got hired in Columbia, I'm like, oh,
Speaker 3: I could do radio in Colombia. And then when I
Speaker 3: started having ratings and actually started, you know, garnering attention
Speaker 3: in Columbia, I'm like, oh, I can go other places
Speaker 3: and actually be good at this and the city will
Speaker 3: embrace me. So once I realized that, like I had
Speaker 3: I had, I had no fear whatsoever.
Speaker 1: But the thing is is that when you get interviewed,
Speaker 1: you're surely asked like, okay, why did you leave.
Speaker 3: Oh it's different at radio and radio they know, like
Speaker 3: they know, they know pretty much why you got fired,
Speaker 3: like they've already reached out to somebody, or you know,
Speaker 3: like they know like they For me, it was always
Speaker 3: strange because you would think I would get fired for
Speaker 3: something I actually like did on air. I've never been
Speaker 3: fired for anything I've actually did on it. I've never
Speaker 3: even been fined. But as he's seeing nothing, you know
Speaker 3: what I mean. It was literally just a regime change.
Speaker 3: So a new program director came in, and you know,
Speaker 3: I knew the guy at the time. It's kind of
Speaker 3: like he was another radio personality in the market, and
Speaker 3: I remember they asked me what I would I like
Speaker 3: to work with him, and I'm like, yeah, that'd be
Speaker 3: dope to have him on the air. But then they
Speaker 3: hired him as the PD. I'm like, yo, y'all, ain't
Speaker 3: say y'all hired him as the PD, you know? You know?
Speaker 3: So then he bought in Territorial, that's right. So he
Speaker 3: bought it as a whole new team, and it was
Speaker 3: the same thing high on three nine. They fired me
Speaker 3: because I had got with Wendy, right, so I was
Speaker 3: flying back and focus. I wasn't getting paid for Windy
Speaker 3: my first like year and a half.
Speaker 8: Check.
Speaker 3: It was all an opportunity. They was like, like I said,
Speaker 3: and listen when I say not getting paid, I don't
Speaker 3: mean like I was only getting paid start Aunt. I
Speaker 3: wasn't paid.
Speaker 10: No, no, no, same all right, Bill, I don't know. Look,
Speaker 10: the situation has rectified, but I just want the history.
Speaker 1: First of all, Bill, you're wearing those sneakers, which is
Speaker 1: more than our house payment.
Speaker 3: So eco friendly.
Speaker 4: I'm wearing forty dollars plastic shoes.
Speaker 8: Okay, hold on, before you turn into mister Krock, you
Speaker 8: were really fucking expensive sneakers too.
Speaker 1: And then the pandemic happened. You you ramped up expensive
Speaker 1: nursing home shows. Those shoes, those are a good clean version.
Speaker 1: But most people when they get those sneakers, it looks
Speaker 1: fucked up already, like it's supposed to look like see.
Speaker 11: Matt White boys with dirty versions. But I didn't know
Speaker 11: if they were expensive.
Speaker 3: Like twelve hundred. No those are not, no, no, no,
Speaker 3: these are eco friendly. I got a couple of FLEs
Speaker 3: ha like they're made out of like rich case, recycled
Speaker 3: material or something. I'm wearing plastic sneakers.
Speaker 10: I have those two.
Speaker 11: What the name of them? I'm sorry?
Speaker 3: I did you always wear crock squest so after the pandemic?
Speaker 9: Oh?
Speaker 3: I thought it was after the Kanye toback. No, no, no,
Speaker 3: everybody hate They still comfortable.
Speaker 11: They're mad comfortable.
Speaker 1: I mean they were the most comfortable sneaker a month
Speaker 1: before he got kicked out the crib. I got those
Speaker 1: moon boots. Oh my god, I felt like I could fly,
Speaker 1: like like I was going to the store, like just
Speaker 1: jumping on springs spring.
Speaker 11: But no, we got to look up the crocs people's politics.
Speaker 1: You know, some people just self sabotaged just because they
Speaker 1: can't help themselves.
Speaker 6: But anyway, so anyway, nice sneakers, Bill.
Speaker 4: Yeah, thanks, Yeah, and you're rich anyway, so they don't
Speaker 4: look nice.
Speaker 6: I just don't think they look because.
Speaker 10: You're such a sneaker. Off.
Speaker 3: Let's move on.
Speaker 11: I what the I wear?
Speaker 3: All questions?
Speaker 11: You know?
Speaker 3: Those dude look like quests love you sneakers like the
Speaker 3: old North Carolina tail Air Force ones. They matched nothing
Speaker 3: else like.
Speaker 6: All right, never mind, let's talk about him.
Speaker 1: Yeah, okay, go tar Hills right up? All right, So
Speaker 1: at what point are you? Like, how am I surviving
Speaker 1: in New York without Well that's why I used to
Speaker 1: fly back.
Speaker 3: I used to fly back every weekend and do parties, right,
Speaker 3: So I would fly back to South Carolina, do a party,
Speaker 3: have a just have some money to eat, you know,
Speaker 3: maybe buy a plane ticket the next week. And it
Speaker 3: got to the point where nine in Columbia was like,
Speaker 3: you can't fly back and forth no more. You know,
Speaker 3: basically the operations managers like you can't have your cake
Speaker 3: and eat it too. So I was just in New York,
Speaker 3: which was probably the best thing for me, because now
Speaker 3: I had an opportunity to, like really just focus on
Speaker 3: you know, city and you know me doing that. After
Speaker 3: a year and a half, I started to make enough
Speaker 3: waves to where they put me on payroll, you know,
Speaker 3: at WBLS because people were requesting me to read ads
Speaker 3: and things of that nature. So they put me on
Speaker 3: payroll at WBLS and I worked there until November second,
Speaker 3: two thousand and eight. You remember the date, you know why,
Speaker 3: because President Obama became president elected next day.
Speaker 11: That's when you came to us in Philly.
Speaker 3: Philly came Philly was I got to Philly and two
Speaker 3: thousand and nine, Yeah, two thousand and nine. After I
Speaker 3: got fired from Wendy, I was out of radio for
Speaker 3: like seven to eight months. And it was cool because
Speaker 3: my daughter was born. My first daughter was born June
Speaker 3: of two thousand and eight, so my wife was going
Speaker 3: to work to pay the bills and everything else. I
Speaker 3: was home with my newborn for the first seven eight
Speaker 3: months of her life, you know. And then then I
Speaker 3: got hired at one hundred point three to beat in Philly.
Speaker 9: Can you talk about that time too, because I was
Speaker 9: always curious, you know, you and Wendy both did that.
Speaker 9: Like when Wendy was down for a second she came
Speaker 9: to Philly, she did mornings and then I'm not saying
Speaker 9: you were down, I'm just saying I was down.
Speaker 3: Okay. I was afraid to go get unemployment because I
Speaker 3: had too much pride. I was like, now this was
Speaker 3: on Wendy Show, and Wendy was on v H one.
Speaker 3: I'm like, I'm not about to going on unemployment line,
Speaker 3: you know. So, which cost us an eviction because my
Speaker 3: wife couldn't afford to pay you know, all the bills
Speaker 3: in the apartment and everything at the time. So we
Speaker 3: ended up being South Carolina during this time we moved
Speaker 3: back together. The interesting thing about a hundred point through
Speaker 3: to beat in Philly. I worked there for like eight months,
Speaker 3: nine months. Then I got fired from there, the four firing.
Speaker 1: So a second, Okay, you're recapping this nicely, but what
Speaker 1: I need to know is when a firing happens, is
Speaker 1: there a lesson learned? Like I'm a person that now
Speaker 1: sees failure as not a four letter word, but as
Speaker 1: like here's the lesson I learned, Yes, But for you,
Speaker 1: what is the lesson learn?
Speaker 3: When you get fired? It was just all part of
Speaker 3: the journey. Like when I literally look back on it,
Speaker 3: right now. I used to always say to myself, this
Speaker 3: is just going to be another chapter in the book.
Speaker 3: I used to literally say that, and then chapter in
Speaker 3: it literally became a chapter in the New York Times
Speaker 3: best selling book, which was my first book, Black Privilege.
Speaker 3: Like literally, that's that's all I ever used to look
Speaker 3: at it as because every time I would, you know,
Speaker 3: get fired, it felt like I would fail up right.
Speaker 3: So I got fired from Hot ninety eight nine, I
Speaker 3: ended up in Columbia, South Carolina doing radio. I get
Speaker 3: fired from Hot Wine OD three point nine. I end
Speaker 3: up working with Wendy. I get fired from Wendy. I
Speaker 3: end up doing my own morning show in Philadelphia.
Speaker 1: But for you, it's not a game of Russian Roulette
Speaker 1: where it's like, okay, that's that bull, Now, let me
Speaker 1: make sure that I keep this job. Well, I mean again, like,
Speaker 1: for you, is it about safety? Nothing is it about
Speaker 1: your dream and goal.
Speaker 3: I never got fired for anything I did on the air,
Speaker 3: so it's like it's not nobody was ever reprimanding me
Speaker 3: for things that I did on the air. I was
Speaker 3: getting fired for political reasons, you know, like like even
Speaker 3: with Wendy. November two, two thousand and eight, the economy
Speaker 3: was in shambles. They fired twenty five people. They fired
Speaker 3: the legendary Vaughn Harper. God blessed the dead, you know,
Speaker 3: great radio personalities like Champagne the same day that I
Speaker 3: got fired. It just so happened. I worked with Wendy
Speaker 3: at the time, so my fire was highly publicized, which
Speaker 3: also let me realize, like, damn, I really, I guess
Speaker 3: been doing my thing in New York that if I
Speaker 3: get fired, it makes news, it makes new movies, you know.
Speaker 9: And it's kind of crazy because you know when you
Speaker 9: came to Philadelphia, the moves that they made to make room.
Speaker 11: It's so funny.
Speaker 9: They kept you for eight months, but they moved everything around,
Speaker 9: Like me and Pooch had a morning show. Charlemagne's coming,
Speaker 9: y'all ain't got it no more. So we're gonna put like,
Speaker 9: yeah Middays and Pooching afternoon. Right. So it's just funny
Speaker 9: how radio radio so fucking fickle. Kenderd g come Ken
Speaker 9: was with us, She was with us, she was a
Speaker 9: night show. Yeah, of course not Kendrick's doing her thing too,
Speaker 9: But it's just interesting the way lives are shuffled, and
Speaker 9: then all of that for eight months.
Speaker 1: What is the ideal slot for radio? It used to
Speaker 1: be mornings and getting up at three in the morning.
Speaker 3: I loved it, love it. You gotta be wired a
Speaker 3: certain way, but I love you gotta do the bit
Speaker 3: at nine o'clock.
Speaker 11: I love it.
Speaker 3: It's not for you, man, great, you take naps.
Speaker 9: If you really got to go out and do something,
Speaker 9: you do what you gotta do. But then you be
Speaker 9: up in the morning when nobody else is away. You
Speaker 9: just feel like you you ahead.
Speaker 1: So how do you manage, like, you know, your social life,
Speaker 1: because I mean you have to go and do events
Speaker 1: and stuff like that.
Speaker 3: So they are married with four kids. I don't have
Speaker 3: a social.
Speaker 4: Right now.
Speaker 3: How many between you and Andrew? Like between like, how
Speaker 3: many jobs do you have right now?
Speaker 11: Your network on?
Speaker 3: I mean as far as hosting. I do Breakfast Club
Speaker 3: in the morning and then we do Brilliant Idiots once
Speaker 3: a week me and Andrew shows. But everything else I do.
Speaker 3: I thank God that I have a team to run it,
Speaker 3: like you know, we just had to. We literally just
Speaker 3: had the Black Effect Podcast Festival this past weekend in Atlanta,
Speaker 3: sold out event, you know, first of it's kind where
Speaker 3: we literally had a festival full of podcasts, like you know,
Speaker 3: I know the roots, y'all do the podcast stage we did. Yeah,
Speaker 3: I'm steaming right now because I was like at the
Speaker 3: festival and I can't do that on my own. Like,
Speaker 3: that's a team that doesn't That's a team that makes
Speaker 3: me look good. That's Dollary Bishop, who's the president of
Speaker 3: my networks too. That's simpl that's right.
Speaker 1: So now in your current life, you make time, do
Speaker 1: you have boundaries like Okay, I'm carving out time to
Speaker 1: do this that like these eight hours I'm working and
Speaker 1: then yeah, I.
Speaker 3: Feel like every honestly for me, I feel like everything
Speaker 3: is carved around my wife and my kids at this point,
Speaker 3: you know what I mean? Like to me, that's the
Speaker 3: that comes first before everything else. And like I said,
Speaker 3: you got to have a great team, like we gotta.
Speaker 3: I got a company at Audible SBAH Productions, Me and
Speaker 3: Kevin Hart, we got a team. Like you know, it's
Speaker 3: all you do is tell us what calls to be
Speaker 3: on and we know we and we tell them projects
Speaker 3: that we want to do. Like yo, I just you know,
Speaker 3: I just find this person. This person just reached out
Speaker 3: to me. Y'all should reach out to them, but like.
Speaker 11: They handle all of that throw please.
Speaker 3: Fourteen, seven, four and eighteen months Jesus.
Speaker 7: Yeah.
Speaker 11: Do you think the radio will ever make it come
Speaker 11: back to what as what we know it as?
Speaker 3: Yes, because the funny thing is the audience hasn't gone anywhere.
Speaker 3: So it's like the same amount of people who listen
Speaker 3: to radio in twenty twenty three is the same amount
Speaker 3: that used to listen to radio in the nineties, Like
Speaker 3: there were ninety six ninety seven percent of the country
Speaker 3: still listens, you know, the radio. And for the first
Speaker 3: time ever, radio has more cume and viewer and listenership
Speaker 3: than cable television, like in the in the coveted eighteen
Speaker 3: to forty nine demograph.
Speaker 11: But these are these Breakfast Club numbers.
Speaker 3: No, these this radio status period, Like for the first
Speaker 3: time ever, radio has more cume than cable television.
Speaker 1: Okay, so how do they measure that? Because I watch
Speaker 1: you guys via YouTube. So what numbers are the intendent
Speaker 1: the God's watching to determine what your value is?
Speaker 3: I think for radio at least for us, like Breakfast
Speaker 3: Club has eight million monthly listeners and that's just on
Speaker 3: terrestrial radio, right, and then you factor in the iHeartRadio app.
Speaker 3: I don't know what that number is, but then we
Speaker 3: come out of the daily podcast every day and the
Speaker 3: podcast does between like fifteen and twenty million downloads a month. Right,
Speaker 3: So then you got the YouTube which is five minue
Speaker 3: subscribers on YouTube, and you know the billions of views
Speaker 3: and engagement that they get on that, and then you
Speaker 3: got social media. I don't think they've found a way
Speaker 3: to add it all up yet, but they know that
Speaker 3: individually in all of these different spaces, you're a greenlight.
Speaker 3: You won't be getting fired anytime soon.
Speaker 10: You never know.
Speaker 9: But yeah, still make the point that those are like
Speaker 9: those are breakfast club numbers, which breakfast Club is its
Speaker 9: own anomaly because like you said, y'all are syndicated all
Speaker 9: across the country. Them to add YouTube and all the
Speaker 9: other things. But local radio do you think cause I mean,
Speaker 9: I know syndication ain't going nowhere, but do you think
Speaker 9: that for local radio if.
Speaker 3: They invest back into the greatest asset, which is which
Speaker 3: radio has always had, which is the personality, Because if
Speaker 3: you think about it, all radio did was give up ground,
Speaker 3: you know, to everybody, because when that stupid ass PPM
Speaker 3: meter came out fifteen to twenty years ago, which was terrible.
Speaker 3: PPM was a rating system that literally Wendy Wims was
Speaker 3: number one one day and then the next day she
Speaker 3: was like number twenty five in the market. Like come
Speaker 3: to fuck up, Like you know this is a you know,
Speaker 3: this is a flawed system, right, But everybody got so
Speaker 3: scared of PPM that they turned radio into a jukebox.
Speaker 3: Like literally it was just music. They didn't even have
Speaker 3: imaging and sweepers, it was just music. So what happens
Speaker 3: over the last fifteen years podcasts. So now radio's greatest
Speaker 3: asset personality isn't on radio anymore. It's all on podcasts.
Speaker 3: So people gravitate towards that music. Why would I sit
Speaker 3: around and listen to you play the same Drake songs
Speaker 3: twenty times in a row when I can go to
Speaker 3: Apple title Spotify and pull up what I want to
Speaker 3: listen to. You know, news radio's not breaking news no more.
Speaker 11: They won't even let us.
Speaker 3: You got Twitter for that. Yeah, and live events every
Speaker 3: single festival from Lollapalooza the Coachella. So now the big
Speaker 3: radio shows don't even matter anymore.
Speaker 11: So but community, That's the one thing I said it
Speaker 11: was missing Charlotte.
Speaker 3: But that's why you got to invest back into the personalities.
Speaker 3: That's why it starts there. You got to have these
Speaker 3: personalities in Philadelphia. You gotta have these personalities. People in Sacramento.
Speaker 9: Outcasts, people can't touch people, they can't go outside and
Speaker 9: whatnot like that.
Speaker 1: Absolutely, so you're saying that, Yes, at one time, when
Speaker 1: I grew up with radio, it was like a community
Speaker 1: thing where you see a local da da da da,
Speaker 1: and it was feeling cool.
Speaker 4: And then something happened in nineteen ninety six.
Speaker 1: I guess from what I learned, especially like being an
Speaker 1: artist on a label, trying to figure out how real
Speaker 1: palol it was and all that stuff. But we realized
Speaker 1: I think going to Hot ninety seven once that I learned.
Speaker 1: I came there on a Sunday, like I think DJ
Speaker 1: Premier show is like on a Sunday whatever, And in
Speaker 1: the next room, these people are like, yeah, we're learning,
Speaker 1: we're loading in the songs for the week, and I'm like,
Speaker 1: what are you talking about.
Speaker 3: It's like, oh, yeah, all this pre determined.
Speaker 1: We don't play music anymore like all this, all the
Speaker 1: playlists are predetermined the week in advance, Like you know
Speaker 1: I can add I'm gonnad you got me U nine
Speaker 1: times for it and literally.
Speaker 11: Saw them play it two in the morning.
Speaker 3: Right.
Speaker 4: But my whole point is like, will.
Speaker 1: That system ever let up and they need to the
Speaker 1: DJ it needs to and they'll let the DJ be
Speaker 1: the tastemaker.
Speaker 9: Well, we'll have to improve it, right, Like, it's not
Speaker 9: gonna when it does come back, it ain't gonna be
Speaker 9: what it was, but hopefully it'll have some of those
Speaker 9: same elements.
Speaker 11: Correct.
Speaker 3: I mean radio will never lead in anything ever again, No,
Speaker 3: it just won't, but it can be. It can be
Speaker 3: the perfect compliment because there's not a greater amplifier than radio.
Speaker 3: I just feel like sometimes these programmers make their job
Speaker 3: more difficult than it needs to be because of what
Speaker 3: Quest's saying. Nowadays, just pay attention to what's happening on Spotify,
Speaker 3: Pay attention to what's happening on Title, like it's right
Speaker 3: there for you so you can still you know, uh
Speaker 3: program your golden oldies or your A sides or whatever
Speaker 3: you whatever they call them. But throwing some of the
Speaker 3: new records just because you know what I mean, I
Speaker 3: would have a drop that says, you know, from from
Speaker 3: your playlist to our radio like just because, by the way,
Speaker 3: I would have that as a drop, just because, you know,
Speaker 3: because now if you're in your car and you of
Speaker 3: a certain age, or even if you are just now
Speaker 3: that's it. You're just somebody who always screams, you're like
Speaker 3: that is on my playlist?
Speaker 1: Actually in your mind? Is the Breakfast Club just a
Speaker 1: wolf in sheep's clothing? In terms of do you consider
Speaker 1: it a radio show or is it just a platform
Speaker 1: that also happens.
Speaker 3: To be live on the radio, that's a great question.
Speaker 3: I mean, we're definitely a radio show. But you know,
Speaker 3: remember they used to say, if you build it, they
Speaker 3: will come. Those days are over. You got to build
Speaker 3: it and you got to meet people where they are.
Speaker 3: So it's built, and now we meet people where they are.
Speaker 3: So we put it out as a daily podcast. We
Speaker 3: put it out on YouTube. You know, you see the
Speaker 3: clips on social media, and we're on BT and BAH
Speaker 3: one every morning now, so we're literally meeting people where
Speaker 3: they are. And that's what you have to do if
Speaker 3: you're in radio. Like if I was having a conversation
Speaker 3: with a radio personality in twenty twenty three and they
Speaker 3: didn't have a plan on how to take their content
Speaker 3: and put it on all of these platforms. I wouldn't
Speaker 3: hurt him.
Speaker 1: Wait now, I feel like Britt and Jake are like,
Speaker 1: this is what we've been trying to tell a mere
Speaker 1: to do with questions.
Speaker 10: Yes, it's true though they were just literally talking about that.
Speaker 3: It's the truth.
Speaker 1: This is why we made I didn't even know that
Speaker 1: we were YouTube until like, wait, don't show me a
Speaker 1: clip in my pajamas, Like, wait a minute, you do not.
Speaker 9: Yeah, we're soft on a soft launch, but still, but
Speaker 9: it's hard when you don't have a team. As you
Speaker 9: say that, I'm like, you're right, but man for the
Speaker 9: one person band of it. And if radio isn't your
Speaker 9: main money maker and you still you're trying to get
Speaker 9: a job with chargamun, you still go do all that.
Speaker 11: It's a lot sometimes, Listen.
Speaker 3: I never had a team when I was doing mornings
Speaker 3: in Philly. I was getting paid seventy five thousand dollars
Speaker 3: a year. They didn't have no money for any for
Speaker 3: a producer. So it was the local boardop that was
Speaker 3: there who was my board up. Then eventually they hired
Speaker 3: my homegirl, Sasha Kti. Me and Sasha used to get
Speaker 3: up every morning and drive from Jersey to Philly, not
Speaker 3: even South Jersey. I was living in like brother. She
Speaker 3: was in like Rawway. So we would be getting up
Speaker 3: at it like three o'clock morning Jersey. Wait, are you
Speaker 3: allowed to be later? Traffic is the traffic that time
Speaker 3: of the morning. What happened was so excuse we leave
Speaker 3: at three. I'd be at I'd be there about like
Speaker 3: five fifteen because on one point three B wasn't in
Speaker 3: Philly morning. I ever couldn't period because I'd be up
Speaker 3: at three, Like so I don't think.
Speaker 1: I was over what happens if you're over sleeping, Like
Speaker 1: I gotta be on the air in ten minutes.
Speaker 3: Like well yeah, and that I couldn't do that in
Speaker 3: Philly because I was the only I was literally the
Speaker 3: only person you got to be there before the mic
Speaker 3: with Breakfast Club, you know, you got it. It was
Speaker 3: envy and it was you for all those years. So
Speaker 3: it's like that was you could be late. You know,
Speaker 3: even now you can still be like because at least
Speaker 3: it's one person there. Okay, now Eddie Eddi's over there, yeap,
Speaker 3: Edi Eddie's with us at Breakfast Club. And then Sash
Speaker 3: me and Sasha literally is to drive every morning to
Speaker 3: Philadelphia and it would just be me, the one man.
Speaker 11: Different times. Now you're asking for YouTube, Instagram, all the things.
Speaker 3: Well, all I needed was a camera person, So give
Speaker 3: me the camera person and didn't give me the footage,
Speaker 3: and we would upload it the YouTube. We put it
Speaker 3: up on one hundred point three the Beach website. I
Speaker 3: would send it to the blogs personally myself. Even when
Speaker 3: we got with Brother, You're your own.
Speaker 1: Absolutely, you would throw the party, be the DJ, be
Speaker 1: the hosts, and then you're the guy outside the club
Speaker 1: handing out.
Speaker 3: Because I'm used to that. I was doing that when
Speaker 3: I was doing radio in South Carolina. I was sending
Speaker 3: my stuff though I would go on all oh LC,
Speaker 3: I could send this to l C. I was doing
Speaker 3: that like I was getting the emails and sending them myself.
Speaker 3: When we got with Breakfast Club, same thing. We didn't
Speaker 3: have no promotion in marketing budget. It was literally me
Speaker 3: and by Angela Our our producer q Our bought up
Speaker 3: and Easy. After about a year they let me hire
Speaker 3: another producer. I went and got Sasha, brought Sasha back
Speaker 3: from Philly, and but prior to that, I was like,
Speaker 3: we need a cameraman. We need a cameraman here interviewing,
Speaker 3: I mean recording every single interview, and that's literally all
Speaker 3: we did. And then we would take those interviews and
Speaker 3: shoot him out to all our connections that we had
Speaker 3: in the internet world.
Speaker 11: All the radio started following them and doing it.
Speaker 1: Yeah, are you telling me that the mothership, the the
Speaker 1: top brand doesn't know that you are Lebron or Jordan
Speaker 1: and that you need a team to work that where
Speaker 1: you go there will be numbers, there will be ratings,
Speaker 1: the algorithms will be up and all that stuff.
Speaker 3: I think in twenty ten they didn't know because in
Speaker 3: twenty ten they were still using the dot com. They
Speaker 3: weren't even putting content on YouTube yet. Like literally in
Speaker 3: twenty ten it was still power one oh five to
Speaker 3: one FM dot com and then like those numbers started
Speaker 3: to get so crazy, But we didn't get YouTube until
Speaker 3: twenty sixteen. I had been telling them, like yo, what yes,
Speaker 3: I had been telling our heart we need to be
Speaker 3: on YouTube. They only wanted to put clips on YouTube
Speaker 3: and bring people back to the dot com. It wasn't
Speaker 3: until the week of we had Hillary Clinton and Birdman
Speaker 3: in one week, so that Birdman incident was Hillary Clinton?
Speaker 3: Was that Monday that was the hot sauce in the bag,
Speaker 3: and then that Monday was Birdman And somebody took the
Speaker 3: clip and put it online and like in twenty four
Speaker 3: hours it had like seventy two million views. And then
Speaker 3: they was like, you know what, we should stop putting
Speaker 3: our videos on YouTube. I'm like, you think, what up?
Speaker 9: Y'all? Okay, So that was part one of our conversation
Speaker 9: with Charlemagne and God, You've got to come back for
Speaker 9: part two when we get more into that Birdman interview
Speaker 9: and we speak with Charlottemagne by his relationship with family
Speaker 9: and hometown.
Speaker 11: He's done some amazing things at his hometown that nobody
Speaker 11: else has also.
Speaker 9: Don't forget Charlemagne and Questlove Supreme will be live at
Speaker 9: this year's Roots Picnic.
Speaker 11: Come see us.
Speaker 1: What's Love Supreme is a production of iHeartRadio. For more
Speaker 1: podcasts from iHeart Radio, visit the iHeart Radio app, Apple Podcasts,
Speaker 1: or wherever you listen to your favorite Chills