WEBVTT - Questlove Supreme: Charlamagne Tha God Part 1

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<v Speaker 1>Quest Love Supreme is a production of iHeartRadio. All right,

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<v Speaker 1>let's do it, Let's do this again.

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<v Speaker 2>Supremo Supremo role called Supremo Supremo role called Supremo Sun

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<v Speaker 2>Sun Supremo role called Supremo Supremo role.

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<v Speaker 1>We back together, Yeah, something out of a dream. Yeah,

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<v Speaker 1>I so forgot. Yeah we once had a theme.

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<v Speaker 2>Supremo role calls Apreema so Supremo rod.

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<v Speaker 3>My name is Fante.

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<v Speaker 4>Yeah, back with the squad.

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<v Speaker 3>Yeah, my Carolina brother.

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<v Speaker 5>Yeah, God, Supremo Supremo role called Suprema Son Supremo role called.

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<v Speaker 6>My name is Sugar, back in the booth.

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<v Speaker 7>Yeah, my raps destroy you, God's honest truth, supprim.

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<v Speaker 3>Roll, Suprema Suprema roll called.

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<v Speaker 8>I'm paid bill. Yeah, I'm getting random with y'all. Yeah,

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<v Speaker 8>because it's been three years since I have done a roll.

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<v Speaker 2>Damn years.

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<v Speaker 3>Suprema roll.

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<v Speaker 9>Yeah, yeah, but a black effect agreement.

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<v Speaker 2>Suprema roll call, Suprema So Suppreva roll call.

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<v Speaker 3>My name is Charlah. Yeah, I'm not a scholar. Yeah,

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<v Speaker 3>if I'm broke, Quest Love got a couple of dollars.

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<v Speaker 2>Supa Supremo, Supremo Supremo roll Suprema Son sup.

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<v Speaker 1>At the end to Yeah, you know, I learned a

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<v Speaker 1>lot during the pandemic, so I learned where all the

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<v Speaker 1>effects were.

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<v Speaker 3>Don't Fontine got a cheat cold with the Supreme role

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<v Speaker 3>called that's not.

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<v Speaker 10>Fair, and we ain't said ship about it for years.

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<v Speaker 3>Yes, what kind of pressure is that? I don't admit.

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<v Speaker 1>When Bill said three years, like I remember the Dawn

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<v Speaker 1>Lewis episode was the day that we found out that

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<v Speaker 1>this thing was real, like in real time it was

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<v Speaker 1>either Sexily Strong or Dawn Lewis, in which we were

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<v Speaker 1>like having a normal conversation, but we were texting each

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<v Speaker 1>other like.

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<v Speaker 3>Like literally like NBC told me.

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<v Speaker 4>To go immediately home and don't talk to anybody and

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<v Speaker 4>stay locked.

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<v Speaker 3>Up in my rib.

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<v Speaker 4>Yeah, it's it's been an interesting it was going to

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<v Speaker 4>be three months.

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<v Speaker 9>It's three years in New York since everybody left, came

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<v Speaker 9>back to New York, came out of the house.

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<v Speaker 10>I went to get.

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<v Speaker 3>Right, and Bill became a new fante.

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<v Speaker 7>I think we actually needed roll Call to remember each

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<v Speaker 7>other's name exactly, not.

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<v Speaker 3>Not to mention.

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<v Speaker 1>I guess we well, you know, if you guys are

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<v Speaker 1>still listening with us, that bad nerves when like the

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<v Speaker 1>algorithms start falling off when I started rampling.

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<v Speaker 9>Charlotte presented us with the iPod. Remember we are the

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<v Speaker 9>pop music podcast of.

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<v Speaker 3>The year, so do not Yeah, I'm not.

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<v Speaker 1>I'm not gonna downplay with self defocate all right, new

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<v Speaker 1>way of thinking.

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<v Speaker 3>No, but we should.

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<v Speaker 1>We should also take the time to think via the

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<v Speaker 1>squad that held us down for three years to make

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<v Speaker 1>it happen like we were thinking in real time to

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<v Speaker 1>keep the show alive even though we weren't in the

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<v Speaker 1>same room. So shout out to Layah for holding it down.

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<v Speaker 1>Shout out to uh Britney, Benjamin Britney in the.

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<v Speaker 4>House, Jake.

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<v Speaker 1>Down.

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<v Speaker 3>I know these people.

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<v Speaker 1>I used to work as a felon. You know cousin

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<v Speaker 1>Jake is her cousin Now she's running our lives. Yeah,

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<v Speaker 1>shout out to cousin Jake Man and you know Brian Calhoun.

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<v Speaker 1>Also shout out tip of they have to showing g

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<v Speaker 1>as well and our friends at iHeart. Am I missing

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<v Speaker 1>anyone important? Shout out to our animators everyone at Zoom.

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<v Speaker 3>Yes. I wish people saw how much goals into this though,

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<v Speaker 3>because people think and just grab a mic and just

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<v Speaker 3>kick it with their friend and have a successful podcast.

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<v Speaker 3>This is a full production. Yeah, yeah, it's real.

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<v Speaker 4>Well, in case you wanted to know who that voice was,

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<v Speaker 4>lazy jump.

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<v Speaker 1>This is this is probably the best way for us

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<v Speaker 1>to jump back in the pool, because you know, it's

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<v Speaker 1>been a minute. I can't think of a better guest

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<v Speaker 1>just to sit around talksmack or whatever. Can I say

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<v Speaker 1>it's talk smack without sounding like fifty plus.

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<v Speaker 3>Ship unless you try not to curse. I mean, I

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<v Speaker 3>go through those stages while I'm like, you know what,

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<v Speaker 3>I'm not gonna curse. I don't like the vibration of

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<v Speaker 3>the words. Okay, yeah, yeah, yeah, yeah, I feel that. Yo.

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<v Speaker 4>I didn't realize that you're in the Radio Broadcast Hall

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<v Speaker 4>of Fame.

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<v Speaker 3>Yeah that is two twenty during COVID. Yeah that is major,

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<v Speaker 3>major ship. They snuck all the black people in and

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<v Speaker 3>during COVID Sway, Angie Martine, the whole breakfast Club, Envy,

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<v Speaker 3>Angelie Sway, Donnie Simpson. I believe. So it's just a mass,

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<v Speaker 3>exodent mass. It was like five five black radio personality

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<v Speaker 3>that all got in in one year.

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<v Speaker 10>Yeah, it's just like.

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<v Speaker 3>One every five years.

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<v Speaker 10>If that.

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<v Speaker 9>If that they just got Donnie Simpson in That's crazy

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<v Speaker 9>where they had in time joiners, I think.

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<v Speaker 3>Tom Guardian, I think I'm not sure. I'm pretty sure

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<v Speaker 3>he is though, and he is still with us.

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<v Speaker 1>Course, yes, I just wanted to make sure well in

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<v Speaker 1>case I didn't say his name, the legendary Charlomagne, the

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<v Speaker 1>God is readings.

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<v Speaker 3>Hello everybody, thanks for having me.

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<v Speaker 1>So we actually, as with every QLs episode, was you know,

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<v Speaker 1>kind of had the or dervs before we started rolling

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<v Speaker 1>the tapes that we were talking about the AI effect,

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<v Speaker 1>and I guess we were observing that, Yeah, in the

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<v Speaker 1>beginning is going to be cute, but in about five years,

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<v Speaker 1>five to ten minutes, do you think this will actually

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<v Speaker 1>force us to actually carve out private.

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<v Speaker 3>Lives and boundaries? Again? No, Nah, private lives and boundaries

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<v Speaker 3>are only for people who remember private lives and boundaries.

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<v Speaker 3>You got to be born in like the nineteen hundreds.

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<v Speaker 3>If you was born in nineteen hundreds, like me nineteen

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<v Speaker 3>hundred and seventy eight, then you understand private lives and boundaries.

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<v Speaker 3>This era doesn't know anything about private lives and boundaries.

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<v Speaker 3>I think about a week come from the era of

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<v Speaker 3>even with like the artists, we liked there was a

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<v Speaker 3>super air of mysteriousness. You didn't know anything about them,

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<v Speaker 3>you barely names. That's right, and even that was a performance, right,

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<v Speaker 3>But it's like now it's like your favorite celebrity is

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<v Speaker 3>waking up with you in the morning on Instagram Live,

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<v Speaker 3>but they sign it with their bonding on so privatizing boundaries,

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<v Speaker 3>Like there's no such thing for this generation when it

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<v Speaker 3>comes to that. That's why you'll be in the airport.

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<v Speaker 3>Quts loving never run up on you with their phone,

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<v Speaker 3>you know what i mean, Like like you don't have

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<v Speaker 3>any like you really like that, Like you just want

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<v Speaker 3>to be have a phone in your face all the time,

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<v Speaker 3>just to take a selfie with somebody.

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<v Speaker 1>Being as though what I've seen with Twitter, because in

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<v Speaker 1>the beginning, Twitter was fun and all that stuff and

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<v Speaker 1>hey I'm having a cheese sandwich or you know that

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<v Speaker 1>sort of thing. But now where now every damn near

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<v Speaker 1>every blue verified check is That's.

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<v Speaker 3>What I'm saying. We can't even handle fake tweets, So

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<v Speaker 3>how are we going to handle deep fakes? And you

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<v Speaker 3>know the artificial intelligence voices Like imagine somebody calls you

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<v Speaker 3>Fonte and it's questlove loving Laia having a conversation about you,

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<v Speaker 3>but it's not it's not tim.

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<v Speaker 1>So now you're coming here mad and I was talking

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<v Speaker 1>about me? Does it make me morally wrong that I

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<v Speaker 1>number one?

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<v Speaker 3>I actually like?

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<v Speaker 1>There's as of this taping, there's a second Drake song

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<v Speaker 1>that just got released by the fake AI that I like.

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<v Speaker 1>And they caught myself downloading waiting mine into a crime

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<v Speaker 1>right now?

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<v Speaker 7>No, no, no, no, Well we should cut a deal

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<v Speaker 7>with AI where AI gets the n f t s,

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<v Speaker 7>they get to make n f t s and we

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<v Speaker 7>get to make everything else.

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<v Speaker 3>What happened right speaking the baby, let me.

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<v Speaker 9>Let me ask you just about a because I really

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<v Speaker 9>just got my I Gotta immersed tutoring session over the

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<v Speaker 9>weekend and it kind of changed my life.

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<v Speaker 3>And what's the first thing you did? When you like?

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<v Speaker 3>What was the first thing you do? Crazy?

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<v Speaker 11>Saying is out loud because I'm so, I'm yo. What

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<v Speaker 11>I did?

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<v Speaker 9>All right? I put my TV pitch in there and

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<v Speaker 9>to fill the gaps of what I thought that I needed.

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<v Speaker 9>And then I yes, and I realized that as the

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<v Speaker 9>artist in your description, because then I said, well, let

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<v Speaker 9>me just describe what my show is and let me

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<v Speaker 9>see what your version is.

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<v Speaker 11>But then let me tell you what the what my

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<v Speaker 11>demographic is. I'm looking for black women over the age

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<v Speaker 11>of fifty five. What does that look like? What does

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<v Speaker 11>that pitch look like?

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<v Speaker 9>And I got so overwhelmed, But again I realized, I

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<v Speaker 9>feel like you, Charlamagne, maybe is the end of the world.

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<v Speaker 9>But I also feel like it's this weird moment, just

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<v Speaker 9>like when the Internet came in the nineties, when we

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<v Speaker 9>were in high school, when maybe encyclopedias came into the world,

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<v Speaker 9>Like are we overreacting in a minute?

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<v Speaker 11>And it just has to settle down.

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<v Speaker 3>I think this is a little bit different because even

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<v Speaker 3>with all of those other platforms they needed us to go.

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<v Speaker 3>This needs us too, not really like they're already having

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<v Speaker 3>conversations about the AI could take a life of his

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<v Speaker 3>sona and how much of us are we really using?

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<v Speaker 3>Like if we can just go to chat GPT and

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<v Speaker 3>give it an idea and then it gives me a

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<v Speaker 3>whole pitch back, how much brain power am I actually using?

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<v Speaker 3>I still believe that one needs.

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<v Speaker 1>I'm not even plugging my book, but I would still

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<v Speaker 1>like to think that you need some sort of level

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<v Speaker 1>of creativity.

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<v Speaker 11>The script describe tell me what to do.

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<v Speaker 1>But then again, we also live in a society where

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<v Speaker 1>like the Instagram filter look is kind of the norm.

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<v Speaker 1>So I see, using AI creativity will perfect everything and

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<v Speaker 1>all that. But you know, I'm a guy that like

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<v Speaker 1>like fucked up drum beats, and you know, I worship

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<v Speaker 1>at the author of Dila, which is pretty much like

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<v Speaker 1>anti right.

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<v Speaker 11>To enter and Dila type beat did.

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<v Speaker 4>But even then, still there's still it's not nuanced.

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<v Speaker 3>And you know this is like year one, year two,

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<v Speaker 3>so so you're saying it has to have flaws basically, like.

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<v Speaker 1>I still feel like there is a level of human

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<v Speaker 1>touch that is needed. Or maybe I'm just the last

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<v Speaker 1>generation that wants a human touch like.

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<v Speaker 3>For it part. Yeah, like your kids might not. Yeah,

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<v Speaker 3>they may not care.

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<v Speaker 7>Well is there I won't know to ultimately use it

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<v Speaker 7>creatively as just another tool that we have to make stuff, Okay,

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<v Speaker 7>So I.

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<v Speaker 11>Won't yeh, No, you tell too. I told you tail

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<v Speaker 11>Come on.

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<v Speaker 4>One time, I was like, all right, I'm having trouble

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<v Speaker 4>writing a hook.

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<v Speaker 1>Come on, and damn if this motherfuckern spit back twenty ideas,

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<v Speaker 1>of which four of them were actually perfect at it,

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<v Speaker 1>and I I did it, like I closed my computer like, no,

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<v Speaker 1>I can't, No, I can't, I'm crossing into the void.

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<v Speaker 3>What did you say, though, Did you say like roots

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<v Speaker 3>type hook? I literally no, I was so explicit. I

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<v Speaker 3>was like, I want to do better than roots type hoe.

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<v Speaker 10>I want to do a non.

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<v Speaker 1>Pretentious I was like a non pretentious political song that

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<v Speaker 1>captures the mood of and I maybe just as an example.

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<v Speaker 1>I was like, I gave like four specific situations, but

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<v Speaker 1>my thing was like, I want to stress how tired

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<v Speaker 1>we are of protesting, but not too heavy handed. And

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<v Speaker 1>I said, make it. Twenty hooks has to be four

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<v Speaker 1>lines each. And of the twenty of them, four were

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<v Speaker 1>like shit.

0:12:34.800 --> 0:12:36.480
<v Speaker 3>None of them were we going we all right?

0:12:37.600 --> 0:12:37.800
<v Speaker 10>Yeah?

0:12:39.679 --> 0:12:42.440
<v Speaker 1>I mean, but it was it was something that made

0:12:42.480 --> 0:12:44.960
<v Speaker 1>me like, yo, that that would be something I would

0:12:44.960 --> 0:12:46.680
<v Speaker 1>think of. And that's when it got scary.

0:12:47.240 --> 0:12:50.040
<v Speaker 3>So I don't like it. I'm thinking about the presidential

0:12:50.120 --> 0:12:52.719
<v Speaker 3>election next year. If y'all thought misinformation ran rampant in

0:12:52.760 --> 0:12:57.319
<v Speaker 3>twenty sixteen twenty, like, we don't want that. That's what

0:12:57.360 --> 0:12:57.760
<v Speaker 3>I'm thinking.

0:12:57.760 --> 0:12:58.719
<v Speaker 11>What can we do about that?

0:13:00.000 --> 0:13:04.480
<v Speaker 3>Plug it or whatever? Like I hate when people have

0:13:04.600 --> 0:13:06.439
<v Speaker 3>these conversations and they're like the robots are going to

0:13:06.440 --> 0:13:07.959
<v Speaker 3>take over. I'm like, well, just turn the turn them.

0:13:07.920 --> 0:13:10.320
<v Speaker 11>Out, I mean the off. You can turn them off,

0:13:10.360 --> 0:13:12.760
<v Speaker 11>But that don't mean that that's not going to still happen.

0:13:13.720 --> 0:13:17.000
<v Speaker 3>Elon Musk and a thousand other people in the tech

0:13:17.040 --> 0:13:19.280
<v Speaker 3>industry wrote a letter right saying that, Yo, we need

0:13:19.320 --> 0:13:22.079
<v Speaker 3>to pump the brakes on AI because they like oside

0:13:24.080 --> 0:13:24.360
<v Speaker 3>with him.

0:13:27.840 --> 0:13:29.920
<v Speaker 11>He just wanted to make him. I don't know. I

0:13:29.920 --> 0:13:31.000
<v Speaker 11>don't trust him. I don't know.

0:13:31.440 --> 0:13:33.959
<v Speaker 3>Yeah, I just know that they're more smarter and when

0:13:34.000 --> 0:13:35.600
<v Speaker 3>it comes to tech than I am. When I hear

0:13:35.679 --> 0:13:37.439
<v Speaker 3>them saying that we might need to pump the brakes,

0:13:37.480 --> 0:13:40.360
<v Speaker 3>I'm like, but also, I just we know people. People

0:13:40.440 --> 0:13:43.480
<v Speaker 3>are stupid. They are like in this room, everybody seems

0:13:43.520 --> 0:13:45.719
<v Speaker 3>to have, you know, a certain level of intelligence to

0:13:45.760 --> 0:13:51.120
<v Speaker 3>a certain point, right q our I q is majority

0:13:51.160 --> 0:13:52.880
<v Speaker 3>of people are stupid. So if we live in the

0:13:52.920 --> 0:13:55.760
<v Speaker 3>world that can't even handle fake tweets, how are we

0:13:55.880 --> 0:13:58.760
<v Speaker 3>going to handle deep fakes and fake conversations?

0:13:58.800 --> 0:14:01.559
<v Speaker 1>Like I don't, I don't what is potentially can go.

0:14:01.800 --> 0:14:05.280
<v Speaker 1>I'll say this much though, and this might be taboo.

0:14:05.280 --> 0:14:07.120
<v Speaker 1>I don't know if it's too soon, but you know,

0:14:07.559 --> 0:14:10.640
<v Speaker 1>no offense to my two brethren over here. Of those

0:14:11.320 --> 0:14:17.800
<v Speaker 1>four yeah, he's talk of those four Kanye songs, Kanye

0:14:17.920 --> 0:14:21.000
<v Speaker 1>AI singing is way better than real Kanye singing.

0:14:21.280 --> 0:14:21.560
<v Speaker 3>Really.

0:14:22.160 --> 0:14:25.320
<v Speaker 1>I was like, if you ever, if you want, if

0:14:25.360 --> 0:14:28.880
<v Speaker 1>you want to hell Mary, if you want a hell No,

0:14:29.400 --> 0:14:31.440
<v Speaker 1>you got to hear it. If you want to hell Mary,

0:14:31.520 --> 0:14:35.560
<v Speaker 1>pass back into the mainstream, or forget. Like I'm not

0:14:35.680 --> 0:14:39.120
<v Speaker 1>saying that you have to pull an Ignition remix, but

0:14:39.200 --> 0:14:43.440
<v Speaker 1>I almost feel like the perfect song is the most disarming.

0:14:43.800 --> 0:14:45.760
<v Speaker 3>I mean naming facts.

0:14:46.720 --> 0:14:49.320
<v Speaker 1>History shown that the perfect song has been a very

0:14:49.720 --> 0:14:51.440
<v Speaker 1>I know we were in a different mind state back then,

0:14:52.000 --> 0:14:55.560
<v Speaker 1>but I will admit that there's like six Ai Kanye

0:14:55.680 --> 0:14:59.400
<v Speaker 1>songs out there. And I listened to the third one.

0:15:00.680 --> 0:15:03.920
<v Speaker 1>I was like, oh man, it's gonna make me like

0:15:04.000 --> 0:15:05.200
<v Speaker 1>this guy getting I stopped what.

0:15:05.240 --> 0:15:08.520
<v Speaker 3>It's Ai Kanye though, so AI Kanye? You know probably

0:15:09.920 --> 0:15:11.040
<v Speaker 3>that wasn't Kanye.

0:15:13.880 --> 0:15:14.240
<v Speaker 6>Kanye.

0:15:14.880 --> 0:15:17.000
<v Speaker 1>I know there's going to be a moment in which

0:15:17.120 --> 0:15:22.240
<v Speaker 1>someone is going to now that the possibilities are endless,

0:15:22.440 --> 0:15:24.840
<v Speaker 1>like I would like to hear Prince again.

0:15:26.880 --> 0:15:27.800
<v Speaker 3>You know what about that.

0:15:29.440 --> 0:15:30.680
<v Speaker 11>You can get your roots album.

0:15:30.480 --> 0:15:32.800
<v Speaker 4>That you've been I will you know this is one

0:15:32.840 --> 0:15:34.760
<v Speaker 4>of the moments in which ignorance is bliss.

0:15:34.920 --> 0:15:39.160
<v Speaker 3>I don't want to know none about you don't know

0:15:39.280 --> 0:15:42.920
<v Speaker 3>he got kids, so I know, I just I don't

0:15:42.920 --> 0:15:46.040
<v Speaker 3>want to talk about playing with the dead is spookye.

0:15:46.040 --> 0:15:48.840
<v Speaker 3>I saw somebody having a conversation with Tupac and Biggie

0:15:49.160 --> 0:15:51.480
<v Speaker 3>and they were talking like they were from the great like, so,

0:15:51.520 --> 0:15:52.880
<v Speaker 3>how does it feeling to be dead? Like it was

0:15:52.960 --> 0:15:57.120
<v Speaker 3>that yeah, and they were talking back to them. I'm like,

0:15:57.800 --> 0:15:59.760
<v Speaker 3>like Biggie was like, I don't even realize I'm dead.

0:15:59.640 --> 0:15:59.720
<v Speaker 7>Like.

0:16:01.280 --> 0:16:02.400
<v Speaker 11>This is black Mirry, y'all.

0:16:02.560 --> 0:16:06.000
<v Speaker 3>We are living like I don't know if we want this.

0:16:07.160 --> 0:16:09.440
<v Speaker 3>And I know everybody they say, oh, you're old, you're

0:16:09.520 --> 0:16:12.960
<v Speaker 3>just fighting to get tex like a man. No, in

0:16:13.040 --> 0:16:16.000
<v Speaker 3>the past thirty years we've seen you know, because everybody's

0:16:16.000 --> 0:16:17.840
<v Speaker 3>also like, oh, they can't clone you. They don't know

0:16:17.880 --> 0:16:19.600
<v Speaker 3>what you're thinking. I'm like, we've given them thirty years

0:16:19.640 --> 0:16:22.520
<v Speaker 3>of that on us. Yes, you're talking about Gucci Man

0:16:22.600 --> 0:16:24.800
<v Speaker 3>being cloned. We gave them enough information over the last

0:16:24.840 --> 0:16:28.400
<v Speaker 3>thirty plus years that they can clone us, you know virtually.

0:16:28.560 --> 0:16:31.280
<v Speaker 4>Wait, that's what that's what you said on the internet state.

0:16:33.040 --> 0:16:36.000
<v Speaker 3>The clone? Yeah, because he's too improved. Yeah, that's right,

0:16:36.080 --> 0:16:38.000
<v Speaker 3>that's right. How dare you improve yourself?

0:16:38.120 --> 0:16:41.240
<v Speaker 1>He's because he's living in that's right, that's right, living

0:16:41.320 --> 0:16:42.800
<v Speaker 1>his life, right, that's right.

0:16:43.440 --> 0:16:45.760
<v Speaker 3>Oh damn, okay, I didn't know that. All right.

0:16:47.640 --> 0:16:48.960
<v Speaker 6>I feel like a lot of people are going to

0:16:49.040 --> 0:16:50.320
<v Speaker 6>lose their jobs.

0:16:50.240 --> 0:16:51.840
<v Speaker 3>Because what will teachers do?

0:16:52.120 --> 0:16:52.960
<v Speaker 11>What will teachers do?

0:16:53.200 --> 0:16:53.400
<v Speaker 9>Well?

0:16:53.760 --> 0:17:00.080
<v Speaker 7>Yeah, research your assistant for anybody doing that's.

0:16:58.760 --> 0:17:02.880
<v Speaker 3>One of the top ones to go. Disistance paralegals, attorneys,

0:17:02.960 --> 0:17:06.760
<v Speaker 3>financial advisors, like it's it's gonna be bad. Lawyers and

0:17:06.840 --> 0:17:08.480
<v Speaker 3>the writers. Oh y'all sure, y'all want to go and

0:17:08.480 --> 0:17:12.720
<v Speaker 3>to write a strike? Are you sure? Now? The time

0:17:17.320 --> 0:17:17.639
<v Speaker 3>about that?

0:17:18.320 --> 0:17:20.439
<v Speaker 11>Not like this AI ship. I'm telling you that's how

0:17:20.480 --> 0:17:20.760
<v Speaker 11>I look.

0:17:21.119 --> 0:17:22.800
<v Speaker 3>All it takes is one hit AI show.

0:17:22.880 --> 0:17:26.840
<v Speaker 11>Yeah, you know what's coming. You know we're talking about it.

0:17:27.960 --> 0:17:31.960
<v Speaker 6>Here is there an AI song on the charts right now?

0:17:32.320 --> 0:17:35.240
<v Speaker 1>The Drake and Weekend song have gotten over like two

0:17:35.359 --> 0:17:36.960
<v Speaker 1>billion listens, which.

0:17:36.920 --> 0:17:39.600
<v Speaker 3>They pulled it though that you pulled it, yeah, but not.

0:17:41.160 --> 0:17:41.680
<v Speaker 11>We all heard it.

0:17:42.320 --> 0:17:44.879
<v Speaker 1>Yeah, it's you know, it's kind of like you know

0:17:45.080 --> 0:17:48.639
<v Speaker 1>when Beyonce had heard falls like the best of her

0:17:48.720 --> 0:17:52.880
<v Speaker 1>slips on stage digitally removed from the internet, but people

0:17:53.000 --> 0:17:53.960
<v Speaker 1>keep putting them out there.

0:17:54.600 --> 0:17:56.080
<v Speaker 9>You know, my grandmother said it's the end of day,

0:17:56.119 --> 0:17:58.480
<v Speaker 9>so maybe they finally write. I don't know, it's not

0:17:58.600 --> 0:18:00.439
<v Speaker 9>the end of the day, you know, my mother, they

0:18:00.680 --> 0:18:01.560
<v Speaker 9>keeping it.

0:18:02.520 --> 0:18:04.480
<v Speaker 6>It's just the beginning of some crazy bullshit.

0:18:04.680 --> 0:18:06.480
<v Speaker 3>You don't want it. I'm telling you what we think

0:18:06.560 --> 0:18:07.920
<v Speaker 3>we want. We do not want it. And I just

0:18:07.960 --> 0:18:10.679
<v Speaker 3>feel like it's mutually as shured destruction. It's like humans

0:18:10.720 --> 0:18:13.000
<v Speaker 3>can't help themselves. But what I do want to know?

0:18:13.160 --> 0:18:15.359
<v Speaker 3>Or you mentioned lawyers, and what I do want to know?

0:18:15.800 --> 0:18:20.680
<v Speaker 1>Now if we remember way back in that trial over

0:18:20.840 --> 0:18:26.040
<v Speaker 1>the the Chicago figure that's now behind bars, where his

0:18:26.160 --> 0:18:29.000
<v Speaker 1>whole defense was like, well, that's not me, that's someone

0:18:29.040 --> 0:18:33.720
<v Speaker 1>did a digit right now, what's going to stop someone

0:18:33.800 --> 0:18:38.040
<v Speaker 1>else from you know, in case they get videotaped.

0:18:39.160 --> 0:18:41.000
<v Speaker 3>You know, I don't know if that will work with videotape,

0:18:41.040 --> 0:18:43.480
<v Speaker 3>but it definitely work with fake tweets, fake tweets and

0:18:43.560 --> 0:18:45.879
<v Speaker 3>old audio and stuff like that's not me, that's AI,

0:18:46.080 --> 0:18:49.280
<v Speaker 3>that's chat GPT. You can talk. You can do that now.

0:18:49.480 --> 0:18:54.119
<v Speaker 4>Actually, all right, so we definitely feel gloomy.

0:18:55.520 --> 0:18:56.880
<v Speaker 11>Question make me feel good about.

0:18:59.200 --> 0:19:01.120
<v Speaker 10>He said the indition, this was the best song ever.

0:19:04.880 --> 0:19:06.240
<v Speaker 10>I told you that. That's what you said.

0:19:07.800 --> 0:19:08.560
<v Speaker 11>I know what I heard.

0:19:08.880 --> 0:19:10.440
<v Speaker 3>That's what I heard, because you might have to blame

0:19:10.480 --> 0:19:15.080
<v Speaker 3>that on Ai. You went from Kanye to Kelly. Kelly.

0:19:17.720 --> 0:19:25.600
<v Speaker 1>This is bad, I'll ask you, because I mean you're

0:19:25.720 --> 0:19:29.480
<v Speaker 1>basically like leading the charge and out in the forefront.

0:19:30.640 --> 0:19:34.800
<v Speaker 1>Is this, and I say this in air quotes, is

0:19:35.040 --> 0:19:39.639
<v Speaker 1>this what you imagined life would be like?

0:19:39.920 --> 0:19:44.080
<v Speaker 3>Did you have a vision of the future?

0:19:44.280 --> 0:19:46.080
<v Speaker 1>Is it for you just like one day at a time, like, oh,

0:19:46.119 --> 0:19:48.680
<v Speaker 1>this opportunity came, and that opportunity, Oh, I have a voice.

0:19:48.880 --> 0:19:51.159
<v Speaker 1>I have a voice stronger than the host of the

0:19:51.200 --> 0:19:54.400
<v Speaker 1>show that I'm on. And then like for you, where

0:19:54.520 --> 0:19:56.840
<v Speaker 1>is your mind state? In two thousand and three, I.

0:19:56.880 --> 0:19:59.040
<v Speaker 3>Can go back farther than that, when I started off

0:19:59.040 --> 0:20:02.080
<v Speaker 3>as an intern in nineteen ninety eight in Charleston, South

0:20:02.160 --> 0:20:04.480
<v Speaker 3>Carolina ad Z ninety three jams, like I remember being

0:20:04.520 --> 0:20:07.320
<v Speaker 3>in there doing overnights, you know, and in like nineteen

0:20:07.400 --> 0:20:10.159
<v Speaker 3>ninety nine and just I was studying everybody, right, so

0:20:10.200 --> 0:20:13.000
<v Speaker 3>I would study whoever was the big person at the time,

0:20:13.119 --> 0:20:17.119
<v Speaker 3>like I'm you know, the big Tiggers Angie Martinez Wendy Williams,

0:20:17.160 --> 0:20:20.159
<v Speaker 3>the Tom Joyner, you know, Doug Banks, and it just

0:20:20.240 --> 0:20:22.320
<v Speaker 3>took me down these rabbit holes where I started learning

0:20:22.359 --> 0:20:25.240
<v Speaker 3>about the p D greens of the world. At the time,

0:20:25.359 --> 0:20:27.920
<v Speaker 3>I think, you know, Steve Harvey was just getting in

0:20:27.920 --> 0:20:30.040
<v Speaker 3>the radio, and I just always said to myself, if

0:20:30.119 --> 0:20:31.479
<v Speaker 3>I'm going to do this, I want to be one

0:20:31.520 --> 0:20:33.760
<v Speaker 3>of them. Like I used to call those super jocks.

0:20:33.920 --> 0:20:36.120
<v Speaker 3>I want to be a super jock, Like I don't

0:20:36.119 --> 0:20:39.760
<v Speaker 3>want to just be you know, in a market, you know,

0:20:39.920 --> 0:20:42.960
<v Speaker 3>doing time and temperature and announcing the next Drake song,

0:20:43.080 --> 0:20:44.920
<v Speaker 3>like I want to be one of one of those.

0:20:45.119 --> 0:20:47.960
<v Speaker 3>So from that point on that that's what my intention was,

0:20:48.040 --> 0:20:50.280
<v Speaker 3>Like I said, my intention in nineteen ninety eight ninety

0:20:50.400 --> 0:20:54.520
<v Speaker 3>nine to have my name mentioned amongst those individuals.

0:20:54.680 --> 0:20:57.480
<v Speaker 1>So it's this limiting to call you. I mean, you know,

0:20:57.520 --> 0:21:00.120
<v Speaker 1>I've heard the whole like you're the black Howard Stern.

0:21:00.040 --> 0:21:01.680
<v Speaker 3>In the New that used to get me in so

0:21:01.760 --> 0:21:05.040
<v Speaker 3>much trouble. You're the new You wait, why tell me

0:21:05.160 --> 0:21:06.960
<v Speaker 3>it got me in trouble? Because when I started seeing that,

0:21:07.119 --> 0:21:09.280
<v Speaker 3>like that's that's that's like as much as you think

0:21:09.720 --> 0:21:11.960
<v Speaker 3>you're not influenced by these things that are said about you.

0:21:12.320 --> 0:21:14.440
<v Speaker 3>But if you start seeing that in magazines and you

0:21:14.560 --> 0:21:17.720
<v Speaker 3>start seeing that online, you start seeing yourself. Oh I'm

0:21:17.720 --> 0:21:19.920
<v Speaker 3>gonna give them more of that. But you don't stop

0:21:20.040 --> 0:21:23.320
<v Speaker 3>to ask, well, what about me? Is the black house?

0:21:25.480 --> 0:21:28.000
<v Speaker 3>All you run with is like all of the perverted,

0:21:28.200 --> 0:21:31.560
<v Speaker 3>the frat boy humor. That wasn't no, that wasn't it.

0:21:31.680 --> 0:21:33.280
<v Speaker 3>So you know, you run with that for a while.

0:21:33.359 --> 0:21:36.040
<v Speaker 3>So that definitely got me in trouble. Well, we can

0:21:36.160 --> 0:21:43.160
<v Speaker 3>actually at home, and but that's what I meant. I'm sorry.

0:21:44.680 --> 0:21:45.600
<v Speaker 3>Of course it's my mom.

0:21:46.119 --> 0:21:48.320
<v Speaker 4>Hi, moms, Jackie, Jackie.

0:21:48.640 --> 0:21:50.480
<v Speaker 3>I'm actually live on the air right now.

0:21:50.680 --> 0:21:55.160
<v Speaker 11>Doing Jackie said, it is twelve o'clock. I know where

0:21:55.160 --> 0:21:57.119
<v Speaker 11>you are, Jackie.

0:21:58.800 --> 0:21:59.639
<v Speaker 3>And wife daughters.

0:22:00.040 --> 0:22:02.000
<v Speaker 8>Do you ever hear Nikrolls think about when your parents call?

0:22:02.560 --> 0:22:04.840
<v Speaker 8>He's like, why is that that every time everyone's parents call, you're.

0:22:04.720 --> 0:22:05.480
<v Speaker 6>Just like fuck.

0:22:06.160 --> 0:22:08.080
<v Speaker 10>No matter what, it's always like fuck.

0:22:08.119 --> 0:22:09.680
<v Speaker 8>It could be like, oh I don't want to talk

0:22:09.680 --> 0:22:14.040
<v Speaker 8>to you, or like every time somebody I was like that, Yeah, yeah, anyway.

0:22:14.240 --> 0:22:15.679
<v Speaker 4>Chances are we're going to keep this on the air.

0:22:15.760 --> 0:22:20.400
<v Speaker 4>So I love when my mother called because this show

0:22:21.400 --> 0:22:22.919
<v Speaker 4>she definitely listens.

0:22:22.560 --> 0:22:23.160
<v Speaker 3>To this show.

0:22:23.760 --> 0:22:27.760
<v Speaker 1>No, No, But for you where you are right now,

0:22:28.000 --> 0:22:32.280
<v Speaker 1>which is basically, you are our go to pundit. You're

0:22:32.320 --> 0:22:36.320
<v Speaker 1>now the place where mainstream media whatever that means in

0:22:36.840 --> 0:22:40.800
<v Speaker 1>twenty twenty three, you're there, go to tag team party

0:22:40.880 --> 0:22:42.400
<v Speaker 1>like you get tagged in a lot of these things.

0:22:43.359 --> 0:22:49.800
<v Speaker 1>Is is that pressure to be the sort of unofficial

0:22:49.920 --> 0:22:55.600
<v Speaker 1>spokesperson of whatever generation we are or for people in

0:22:55.680 --> 0:22:56.600
<v Speaker 1>general pressure?

0:22:56.840 --> 0:23:00.320
<v Speaker 3>No. I wouldn't call it pressure because I'm small enough

0:23:00.400 --> 0:23:03.040
<v Speaker 3>to know that I'm not an expert at anything, and

0:23:03.200 --> 0:23:05.400
<v Speaker 3>so if it is things that I feel like need

0:23:05.920 --> 0:23:08.720
<v Speaker 3>an actual area of expertise, I'm gonna go get that

0:23:08.880 --> 0:23:10.960
<v Speaker 3>person and bring that person into the room with me.

0:23:11.000 --> 0:23:13.639
<v Speaker 3>I'm gonna go get you know, Angela Rai or a

0:23:13.720 --> 0:23:17.080
<v Speaker 3>Tessling figure O or a Roland Martin, whoever it may be.

0:23:17.119 --> 0:23:19.200
<v Speaker 3>I'm gonna go get that person and say and say, hey,

0:23:19.200 --> 0:23:21.480
<v Speaker 3>I want you to sit in on this conversation. Because

0:23:21.480 --> 0:23:23.720
<v Speaker 3>I always look at the platform like it's not my platform,

0:23:23.760 --> 0:23:26.719
<v Speaker 3>it's not Envy's platform, it's the people's platform. So if

0:23:26.760 --> 0:23:30.680
<v Speaker 3>it's the people's platform, let's have these conversations with the people.

0:23:30.880 --> 0:23:33.000
<v Speaker 3>So you know, I'll have my POV and I'll have

0:23:33.080 --> 0:23:34.600
<v Speaker 3>the questions that I want to ask, But when you

0:23:34.720 --> 0:23:37.159
<v Speaker 3>have the actual expert in there that can you know,

0:23:38.080 --> 0:23:42.800
<v Speaker 3>actually apply that real academic pressure, it's no, it's no

0:23:42.880 --> 0:23:43.800
<v Speaker 3>pressure on me at all.

0:23:44.240 --> 0:23:48.280
<v Speaker 1>All right, So maybe I have you here just so

0:23:48.520 --> 0:23:54.120
<v Speaker 1>I can get coached on how to not be more brash.

0:23:54.800 --> 0:23:59.400
<v Speaker 1>But you kind of have a you have a fearlessness,

0:24:00.760 --> 0:24:03.760
<v Speaker 1>a very direct question thing which I'm still trying to like,

0:24:04.920 --> 0:24:06.200
<v Speaker 1>I don't want to fit in the person.

0:24:06.920 --> 0:24:08.080
<v Speaker 3>That's because you're a smart question.

0:24:08.400 --> 0:24:11.240
<v Speaker 9>No, No, it's a general. It's a boomer. It's the

0:24:11.400 --> 0:24:13.359
<v Speaker 9>it's the boomer. And I think it's the fear is like,

0:24:13.680 --> 0:24:15.600
<v Speaker 9>it's funny watching you because I was just thinking, I said,

0:24:15.600 --> 0:24:18.680
<v Speaker 9>I wonder what was Charlemagne's first moment in radio back

0:24:18.720 --> 0:24:21.359
<v Speaker 9>in South Carolina when he realized that he may be

0:24:21.480 --> 0:24:23.880
<v Speaker 9>a little controversial. What did his boss say to him

0:24:23.920 --> 0:24:25.280
<v Speaker 9>that was like, Yo, do.

0:24:25.280 --> 0:24:26.080
<v Speaker 3>You remember the first time?

0:24:26.160 --> 0:24:30.920
<v Speaker 4>He like poked, Yeah, yeah, when's the first time?

0:24:30.960 --> 0:24:33.600
<v Speaker 11>You tell me? Please tell me story?

0:24:33.800 --> 0:24:37.959
<v Speaker 3>I do. Actually it was a it was a person

0:24:38.080 --> 0:24:40.639
<v Speaker 3>who would call the radio station. They would call D

0:24:40.800 --> 0:24:43.359
<v Speaker 3>ninety three all the time, and they would like do

0:24:43.600 --> 0:24:47.520
<v Speaker 3>like these sexy phone voices and moaning, would be talking

0:24:47.640 --> 0:24:50.600
<v Speaker 3>like really really crazy to the guys. And then I

0:24:50.760 --> 0:24:54.639
<v Speaker 3>found out that the person was actually a guy doing it.

0:24:55.000 --> 0:24:57.760
<v Speaker 3>So it was a guy who would call into the station,

0:24:58.240 --> 0:25:00.360
<v Speaker 3>pretend to be a woman, and he would it off

0:25:00.480 --> 0:25:02.560
<v Speaker 3>by getting the guys off.

0:25:03.359 --> 0:25:03.960
<v Speaker 11>And they didn't know.

0:25:04.440 --> 0:25:07.320
<v Speaker 3>Nobody knew, but nobody knew, and I didn't even know

0:25:07.359 --> 0:25:09.159
<v Speaker 3>if what I was, if the information I was receiving

0:25:09.280 --> 0:25:12.240
<v Speaker 3>was true, that's right. But when the person, when that

0:25:12.359 --> 0:25:15.080
<v Speaker 3>person called in, I was like, Yo, your name is

0:25:15.200 --> 0:25:18.119
<v Speaker 3>really such and such and you are from such and

0:25:18.240 --> 0:25:22.000
<v Speaker 3>such South Carolina and you're really a guy. And I

0:25:22.119 --> 0:25:26.159
<v Speaker 3>was right, and they just yeah. So I ended up

0:25:26.160 --> 0:25:28.840
<v Speaker 3>getting put on I got put on liners, like you know,

0:25:29.160 --> 0:25:31.080
<v Speaker 3>all before you know, you could have your own opinion,

0:25:31.600 --> 0:25:34.440
<v Speaker 3>you could you know, talk well, at least in South Carolina,

0:25:34.520 --> 0:25:36.360
<v Speaker 3>they weren't doing that. I was doing that at the time,

0:25:36.600 --> 0:25:38.920
<v Speaker 3>but after that they put me on liners and all

0:25:38.960 --> 0:25:41.560
<v Speaker 3>I could do was the time, temperature and whatever. The

0:25:41.640 --> 0:25:44.680
<v Speaker 3>next Nellie, you got reprimanded for that. Absolutely.

0:25:45.440 --> 0:25:47.720
<v Speaker 11>So That's why I'm curious about Sean Lain in that way.

0:25:47.600 --> 0:25:49.480
<v Speaker 3>Because I know, I never even thought about that till

0:25:49.480 --> 0:25:49.840
<v Speaker 3>you said it.

0:25:49.920 --> 0:25:51.120
<v Speaker 11>Yeah, because as a radio person.

0:25:51.280 --> 0:25:53.119
<v Speaker 9>You either go one of two ways, like I was

0:25:53.280 --> 0:25:55.720
<v Speaker 9>usually the controversial person in my radio mix or whatever,

0:25:56.040 --> 0:25:58.520
<v Speaker 9>but you usually go that way, or you go you

0:25:58.600 --> 0:26:01.240
<v Speaker 9>get quieted down because you been told so many times

0:26:01.359 --> 0:26:03.240
<v Speaker 9>like what the fuck are you talking about? Don't do that,

0:26:03.320 --> 0:26:05.639
<v Speaker 9>you're offending. Did not get on the liners that whole thing.

0:26:06.119 --> 0:26:08.280
<v Speaker 9>So with you, that must have been a moment where

0:26:08.520 --> 0:26:11.120
<v Speaker 9>you was like, nahy well.

0:26:11.040 --> 0:26:13.120
<v Speaker 3>Because I number one, I didn't even really know any better.

0:26:13.280 --> 0:26:13.399
<v Speaker 8>Right.

0:26:13.480 --> 0:26:15.879
<v Speaker 3>So it's like when I always say the best thing

0:26:15.960 --> 0:26:17.440
<v Speaker 3>that happened to me when I got on radios. I

0:26:17.480 --> 0:26:19.439
<v Speaker 3>didn't have any experience, like I didn't go to college,

0:26:19.520 --> 0:26:22.480
<v Speaker 3>I didn't do college radio. I got. I got, you know,

0:26:22.600 --> 0:26:24.520
<v Speaker 3>blessed to be able to get an internship in Charleston,

0:26:24.560 --> 0:26:27.040
<v Speaker 3>South Carolina in nineteen ninety eight, and you didn't need

0:26:27.160 --> 0:26:29.080
<v Speaker 3>to be in college or have any college credits or

0:26:29.119 --> 0:26:31.600
<v Speaker 3>anything like that. So I was literally coming into the

0:26:31.680 --> 0:26:34.240
<v Speaker 3>radio station drunk. Nobody taught me how to, you know,

0:26:34.440 --> 0:26:36.879
<v Speaker 3>do breaks and everything else. I literally learned on the

0:26:37.000 --> 0:26:39.760
<v Speaker 3>job training. I did voice tracking, you know, on Sunday mornings.

0:26:39.800 --> 0:26:41.159
<v Speaker 3>But I was scaring all the church folks, so they

0:26:41.160 --> 0:26:43.560
<v Speaker 3>started putting me on Saturday night. So I would voice

0:26:43.560 --> 0:26:45.800
<v Speaker 3>track from seven to ten and go live ten to twelve.

0:26:46.160 --> 0:26:47.639
<v Speaker 3>And all I would do is you would scare the

0:26:47.720 --> 0:26:48.240
<v Speaker 3>church folks.

0:26:48.480 --> 0:26:49.520
<v Speaker 11>Oh Sundays, it's.

0:26:49.440 --> 0:26:52.440
<v Speaker 3>The Bible Belt Chelsea, South Carolina on a Sunday morning,

0:26:52.600 --> 0:26:55.159
<v Speaker 3>like so you would go Roague even on Sunday mornings.

0:26:55.240 --> 0:26:57.159
<v Speaker 3>I was just talking. I didn't know. I didn't know

0:26:57.280 --> 0:27:00.560
<v Speaker 3>any better. Nobody said you can do this and you

0:27:00.680 --> 0:27:01.800
<v Speaker 3>can't do that like that.

0:27:03.160 --> 0:27:04.080
<v Speaker 11>Yeah, then somebody did.

0:27:04.440 --> 0:27:06.120
<v Speaker 3>Yeah, And I wasn't with it because it wasn't fun.

0:27:06.400 --> 0:27:08.200
<v Speaker 3>And I'm the type of person man if it's not fun,

0:27:08.280 --> 0:27:10.040
<v Speaker 3>if it's not making me happy, like I don't want

0:27:10.080 --> 0:27:12.520
<v Speaker 3>any parts of it. And so you know what happened

0:27:12.560 --> 0:27:14.040
<v Speaker 3>was there was a new station that popped up in

0:27:14.119 --> 0:27:16.919
<v Speaker 3>the market. It was Hot ninety eight nine in Charleston,

0:27:16.960 --> 0:27:18.880
<v Speaker 3>South Carolina. My man, George Cooke was still a great

0:27:18.920 --> 0:27:20.919
<v Speaker 3>mentor to me to this day. He's operations manager at

0:27:20.960 --> 0:27:23.560
<v Speaker 3>K one to four in Dallas. He hired me to

0:27:23.640 --> 0:27:26.080
<v Speaker 3>do nights seven to midnight. So I left the big station,

0:27:26.240 --> 0:27:29.600
<v Speaker 3>right that would be like Power ninety nine in Philly.

0:27:29.640 --> 0:27:32.560
<v Speaker 3>I left the Heritage big station in Charleston, which was

0:27:32.600 --> 0:27:34.639
<v Speaker 3>Z ninety three to go work for Hot ninety eight

0:27:34.720 --> 0:27:36.680
<v Speaker 3>nine and Charleston, which was like a fifty thousand watch

0:27:36.720 --> 0:27:39.680
<v Speaker 3>station with a with a with an OK signal for

0:27:39.840 --> 0:27:42.560
<v Speaker 3>nineteen thousand dollars a year, but they gave me free

0:27:42.680 --> 0:27:44.480
<v Speaker 3>rein seven to midnight.

0:27:44.720 --> 0:27:48.160
<v Speaker 1>Yes, so how that nuanced into like you came into

0:27:48.200 --> 0:27:51.159
<v Speaker 1>our radar of course through Wendy, But how how did

0:27:51.240 --> 0:27:51.760
<v Speaker 1>you make that move?

0:27:51.840 --> 0:27:53.600
<v Speaker 3>I worked at Hot ninety eight nine and Charleston. I

0:27:53.640 --> 0:27:55.760
<v Speaker 3>think I got fired from there after like maybe a year,

0:27:56.760 --> 0:27:58.920
<v Speaker 3>and then I was out of radio for a while,

0:27:58.920 --> 0:28:00.680
<v Speaker 3>and then I started going to do radio in Columbia,

0:28:00.760 --> 0:28:03.080
<v Speaker 3>South Carolina. And that's when the whole Windy connection thing

0:28:03.160 --> 0:28:06.800
<v Speaker 3>happened because the stations in Columbia was called Inner City Broadcasting.

0:28:06.880 --> 0:28:10.240
<v Speaker 3>NCY Broadcasting owned the Big DM in Columbia, South Carolina,

0:28:10.280 --> 0:28:13.600
<v Speaker 3>and WBLS in New York. Worked at the Big DM

0:28:13.720 --> 0:28:15.600
<v Speaker 3>when they was hip hop. Then they flipped four Match,

0:28:15.680 --> 0:28:17.880
<v Speaker 3>but they ended up buying the other station in the market,

0:28:17.960 --> 0:28:20.680
<v Speaker 3>Hot one O three nine. I used to do nights

0:28:20.720 --> 0:28:23.400
<v Speaker 3>on Hot one O three nine, and Wendy was syndicated

0:28:23.760 --> 0:28:25.600
<v Speaker 3>in the afternoons, and at that time, I just I

0:28:25.720 --> 0:28:28.280
<v Speaker 3>was using the Internet by then, so like a lot

0:28:28.320 --> 0:28:31.359
<v Speaker 3>of my content and interviews started ending up on the

0:28:31.400 --> 0:28:34.159
<v Speaker 3>all hip hop dot coms and the SOHH dot com

0:28:34.280 --> 0:28:37.720
<v Speaker 3>at the time, that's all we had. So people started

0:28:37.760 --> 0:28:40.120
<v Speaker 3>hearing me nashally and even the Vlad got a slew

0:28:40.240 --> 0:28:43.400
<v Speaker 3>Vlad Lad had the Beef DVDs. So Vlad would take

0:28:43.440 --> 0:28:46.080
<v Speaker 3>some of my interviews and put them on Beef DVDs.

0:28:46.160 --> 0:28:49.040
<v Speaker 3>So that's even how I got Blad started Beef. Yeah,

0:28:49.120 --> 0:28:56.560
<v Speaker 3>it was called. So that's how I even got on

0:28:56.640 --> 0:28:58.360
<v Speaker 3>the radar of like Wendy them, And then they would

0:28:58.360 --> 0:29:00.000
<v Speaker 3>come into the market, you know, her and her husband,

0:29:00.040 --> 0:29:01.840
<v Speaker 3>and we would just show them love. You know, we

0:29:01.960 --> 0:29:04.120
<v Speaker 3>take them around to the clubs, make sure they got

0:29:04.160 --> 0:29:06.920
<v Speaker 3>whatever they needed from weed, the drinks and everything else.

0:29:06.960 --> 0:29:09.600
<v Speaker 3>So then we had a rapport and so like one

0:29:09.680 --> 0:29:12.560
<v Speaker 3>day they invited me to come to New York, like

0:29:12.680 --> 0:29:14.600
<v Speaker 3>come up for a party. So I came up for

0:29:14.640 --> 0:29:17.320
<v Speaker 3>a party. She asked me to come on our show.

0:29:17.360 --> 0:29:19.280
<v Speaker 3>I went on our show for like twenty five minutes.

0:29:19.360 --> 0:29:20.960
<v Speaker 3>Next thing, you know, that night, they was offering me

0:29:21.200 --> 0:29:23.600
<v Speaker 3>the position to be her sidekick.

0:29:23.680 --> 0:29:24.680
<v Speaker 10>Sounds going to be on the show.

0:29:25.200 --> 0:29:27.560
<v Speaker 4>What that showed up?

0:29:28.160 --> 0:29:32.240
<v Speaker 1>Yeah, yeah, we Bill was one of my our first guests.

0:29:32.440 --> 0:29:34.520
<v Speaker 1>Here's our first guest, our pilot guest, and then we

0:29:34.600 --> 0:29:37.800
<v Speaker 1>stole Bill. You know, he's a big deal in the in.

0:29:37.840 --> 0:29:38.640
<v Speaker 3>The reduction.

0:29:40.240 --> 0:29:42.800
<v Speaker 11>Tony's and you know, and you stand near.

0:29:45.280 --> 0:29:47.520
<v Speaker 3>Dope. Now you're just one of us.

0:29:48.560 --> 0:29:51.760
<v Speaker 1>So like at that moment, did you feel like, Okay,

0:29:51.840 --> 0:29:53.800
<v Speaker 1>this is a chess move because like moving to New

0:29:53.880 --> 0:29:58.200
<v Speaker 1>York first, well, you know, moving to New York or

0:29:58.280 --> 0:30:01.680
<v Speaker 1>San Francisco or any of those cities which require like

0:30:02.640 --> 0:30:06.120
<v Speaker 1>you to survive in that city and whatnot, Like what

0:30:06.360 --> 0:30:08.080
<v Speaker 1>was your was that part of your chest plan?

0:30:08.240 --> 0:30:11.160
<v Speaker 3>Like eventually, yeah, because I got fired from my ninety

0:30:11.200 --> 0:30:13.400
<v Speaker 3>and nine, So that's one fire and I got fired

0:30:13.400 --> 0:30:14.400
<v Speaker 3>from Hot one O three point.

0:30:14.440 --> 0:30:16.360
<v Speaker 1>When you get fired, what is that feeling like? Do

0:30:16.400 --> 0:30:17.640
<v Speaker 1>you feel like it's doom and gloom?

0:30:17.800 --> 0:30:20.680
<v Speaker 3>Like the first time I get black balled and it's

0:30:20.720 --> 0:30:22.280
<v Speaker 3>over the first time I did because I didn't know

0:30:22.320 --> 0:30:24.880
<v Speaker 3>anything else other than my hometown. So I knew Monks

0:30:24.960 --> 0:30:26.640
<v Speaker 3>Corner and Charleston, Like I didn't know you could even

0:30:26.680 --> 0:30:28.920
<v Speaker 3>go do radio other places, Like I didn't even know

0:30:29.000 --> 0:30:31.160
<v Speaker 3>that was a thing, right, Like I had no idea.

0:30:31.320 --> 0:30:34.000
<v Speaker 3>So at the first time I got fired, I really thought, Okay,

0:30:34.080 --> 0:30:35.840
<v Speaker 3>this is this is over, this is a wrap. But

0:30:35.880 --> 0:30:37.840
<v Speaker 3>then when I got hired in Columbia, I'm like, oh,

0:30:37.880 --> 0:30:39.520
<v Speaker 3>I could do radio in Colombia. And then when I

0:30:39.560 --> 0:30:43.120
<v Speaker 3>started having ratings and actually started, you know, garnering attention

0:30:43.240 --> 0:30:45.600
<v Speaker 3>in Columbia, I'm like, oh, I can go other places

0:30:45.640 --> 0:30:47.840
<v Speaker 3>and actually be good at this and the city will

0:30:48.200 --> 0:30:51.120
<v Speaker 3>embrace me. So once I realized that, like I had

0:30:51.240 --> 0:30:52.960
<v Speaker 3>I had, I had no fear whatsoever.

0:30:52.960 --> 0:30:55.160
<v Speaker 1>But the thing is is that when you get interviewed,

0:30:55.880 --> 0:30:58.960
<v Speaker 1>you're surely asked like, okay, why did you leave.

0:31:00.000 --> 0:31:02.360
<v Speaker 3>Oh it's different at radio and radio they know, like

0:31:02.440 --> 0:31:05.160
<v Speaker 3>they know, they know pretty much why you got fired,

0:31:05.200 --> 0:31:08.240
<v Speaker 3>like they've already reached out to somebody, or you know,

0:31:08.440 --> 0:31:10.440
<v Speaker 3>like they know like they For me, it was always

0:31:10.480 --> 0:31:12.280
<v Speaker 3>strange because you would think I would get fired for

0:31:12.360 --> 0:31:15.120
<v Speaker 3>something I actually like did on air. I've never been

0:31:15.160 --> 0:31:17.560
<v Speaker 3>fired for anything I've actually did on it. I've never

0:31:17.600 --> 0:31:20.000
<v Speaker 3>even been fined. But as he's seeing nothing, you know

0:31:20.080 --> 0:31:24.680
<v Speaker 3>what I mean. It was literally just a regime change.

0:31:25.120 --> 0:31:27.400
<v Speaker 3>So a new program director came in, and you know,

0:31:27.640 --> 0:31:29.240
<v Speaker 3>I knew the guy at the time. It's kind of

0:31:29.320 --> 0:31:32.280
<v Speaker 3>like he was another radio personality in the market, and

0:31:32.440 --> 0:31:34.240
<v Speaker 3>I remember they asked me what I would I like

0:31:34.320 --> 0:31:35.480
<v Speaker 3>to work with him, and I'm like, yeah, that'd be

0:31:35.560 --> 0:31:37.400
<v Speaker 3>dope to have him on the air. But then they

0:31:37.480 --> 0:31:39.040
<v Speaker 3>hired him as the PD. I'm like, yo, y'all, ain't

0:31:39.040 --> 0:31:42.680
<v Speaker 3>say y'all hired him as the PD, you know? You know?

0:31:43.040 --> 0:31:45.280
<v Speaker 3>So then he bought in Territorial, that's right. So he

0:31:45.320 --> 0:31:47.000
<v Speaker 3>bought it as a whole new team, and it was

0:31:47.040 --> 0:31:49.120
<v Speaker 3>the same thing high on three nine. They fired me

0:31:49.160 --> 0:31:51.240
<v Speaker 3>because I had got with Wendy, right, so I was

0:31:51.320 --> 0:31:53.120
<v Speaker 3>flying back and focus. I wasn't getting paid for Windy

0:31:53.160 --> 0:31:54.560
<v Speaker 3>my first like year and a half.

0:31:56.160 --> 0:31:56.320
<v Speaker 8>Check.

0:31:57.720 --> 0:32:03.360
<v Speaker 3>It was all an opportunity. They was like, like I said,

0:32:05.000 --> 0:32:06.920
<v Speaker 3>and listen when I say not getting paid, I don't

0:32:06.960 --> 0:32:08.960
<v Speaker 3>mean like I was only getting paid start Aunt. I

0:32:09.000 --> 0:32:09.560
<v Speaker 3>wasn't paid.

0:32:10.000 --> 0:32:15.920
<v Speaker 10>No, no, no, same all right, Bill, I don't know. Look,

0:32:16.000 --> 0:32:18.720
<v Speaker 10>the situation has rectified, but I just want the history.

0:32:19.440 --> 0:32:21.840
<v Speaker 1>First of all, Bill, you're wearing those sneakers, which is

0:32:22.240 --> 0:32:23.720
<v Speaker 1>more than our house payment.

0:32:23.720 --> 0:32:24.720
<v Speaker 3>So eco friendly.

0:32:25.840 --> 0:32:27.800
<v Speaker 4>I'm wearing forty dollars plastic shoes.

0:32:27.840 --> 0:32:29.880
<v Speaker 8>Okay, hold on, before you turn into mister Krock, you

0:32:30.000 --> 0:32:31.720
<v Speaker 8>were really fucking expensive sneakers too.

0:32:32.280 --> 0:32:35.520
<v Speaker 1>And then the pandemic happened. You you ramped up expensive

0:32:36.680 --> 0:32:40.160
<v Speaker 1>nursing home shows. Those shoes, those are a good clean version.

0:32:40.200 --> 0:32:42.840
<v Speaker 1>But most people when they get those sneakers, it looks

0:32:42.880 --> 0:32:45.360
<v Speaker 1>fucked up already, like it's supposed to look like see.

0:32:45.280 --> 0:32:47.000
<v Speaker 11>Matt White boys with dirty versions. But I didn't know

0:32:47.000 --> 0:32:48.440
<v Speaker 11>if they were expensive.

0:32:48.840 --> 0:32:52.800
<v Speaker 3>Like twelve hundred. No those are not, no, no, no,

0:32:52.960 --> 0:32:54.840
<v Speaker 3>these are eco friendly. I got a couple of FLEs

0:32:55.000 --> 0:32:58.840
<v Speaker 3>ha like they're made out of like rich case, recycled

0:32:58.880 --> 0:33:01.120
<v Speaker 3>material or something. I'm wearing plastic sneakers.

0:33:01.520 --> 0:33:02.280
<v Speaker 10>I have those two.

0:33:02.800 --> 0:33:04.080
<v Speaker 11>What the name of them? I'm sorry?

0:33:04.120 --> 0:33:08.720
<v Speaker 3>I did you always wear crock squest so after the pandemic?

0:33:09.240 --> 0:33:09.320
<v Speaker 9>Oh?

0:33:09.360 --> 0:33:11.240
<v Speaker 3>I thought it was after the Kanye toback. No, no, no,

0:33:11.440 --> 0:33:20.680
<v Speaker 3>everybody hate They still comfortable.

0:33:21.760 --> 0:33:22.800
<v Speaker 11>They're mad comfortable.

0:33:24.000 --> 0:33:28.360
<v Speaker 1>I mean they were the most comfortable sneaker a month

0:33:28.400 --> 0:33:31.360
<v Speaker 1>before he got kicked out the crib. I got those

0:33:31.440 --> 0:33:34.120
<v Speaker 1>moon boots. Oh my god, I felt like I could fly,

0:33:34.520 --> 0:33:37.280
<v Speaker 1>like like I was going to the store, like just

0:33:37.360 --> 0:33:39.200
<v Speaker 1>jumping on springs spring.

0:33:39.360 --> 0:33:42.160
<v Speaker 11>But no, we got to look up the crocs people's politics.

0:33:45.680 --> 0:33:49.880
<v Speaker 1>You know, some people just self sabotaged just because they

0:33:49.920 --> 0:33:50.760
<v Speaker 1>can't help themselves.

0:33:50.800 --> 0:33:53.800
<v Speaker 6>But anyway, so anyway, nice sneakers, Bill.

0:33:53.720 --> 0:33:57.840
<v Speaker 4>Yeah, thanks, Yeah, and you're rich anyway, so they don't

0:33:57.880 --> 0:33:58.400
<v Speaker 4>look nice.

0:33:58.880 --> 0:34:01.080
<v Speaker 6>I just don't think they look because.

0:34:00.880 --> 0:34:01.840
<v Speaker 10>You're such a sneaker. Off.

0:34:02.480 --> 0:34:02.960
<v Speaker 3>Let's move on.

0:34:03.280 --> 0:34:04.880
<v Speaker 11>I what the I wear?

0:34:05.000 --> 0:34:05.680
<v Speaker 3>All questions?

0:34:06.080 --> 0:34:09.640
<v Speaker 11>You know?

0:34:09.800 --> 0:34:12.400
<v Speaker 3>Those dude look like quests love you sneakers like the

0:34:12.480 --> 0:34:15.600
<v Speaker 3>old North Carolina tail Air Force ones. They matched nothing

0:34:15.680 --> 0:34:17.440
<v Speaker 3>else like.

0:34:20.320 --> 0:34:22.040
<v Speaker 6>All right, never mind, let's talk about him.

0:34:22.160 --> 0:34:30.800
<v Speaker 1>Yeah, okay, go tar Hills right up? All right, So

0:34:31.200 --> 0:34:33.920
<v Speaker 1>at what point are you? Like, how am I surviving

0:34:33.960 --> 0:34:35.600
<v Speaker 1>in New York without Well that's why I used to

0:34:35.600 --> 0:34:35.960
<v Speaker 1>fly back.

0:34:35.960 --> 0:34:38.120
<v Speaker 3>I used to fly back every weekend and do parties, right,

0:34:38.200 --> 0:34:40.880
<v Speaker 3>So I would fly back to South Carolina, do a party,

0:34:41.080 --> 0:34:42.880
<v Speaker 3>have a just have some money to eat, you know,

0:34:43.040 --> 0:34:45.440
<v Speaker 3>maybe buy a plane ticket the next week. And it

0:34:45.520 --> 0:34:48.040
<v Speaker 3>got to the point where nine in Columbia was like,

0:34:48.239 --> 0:34:49.800
<v Speaker 3>you can't fly back and forth no more. You know,

0:34:50.080 --> 0:34:51.960
<v Speaker 3>basically the operations managers like you can't have your cake

0:34:52.000 --> 0:34:54.239
<v Speaker 3>and eat it too. So I was just in New York,

0:34:54.239 --> 0:34:56.200
<v Speaker 3>which was probably the best thing for me, because now

0:34:56.239 --> 0:34:59.160
<v Speaker 3>I had an opportunity to, like really just focus on

0:34:59.640 --> 0:35:01.759
<v Speaker 3>you know, city and you know me doing that. After

0:35:01.800 --> 0:35:04.160
<v Speaker 3>a year and a half, I started to make enough

0:35:04.239 --> 0:35:07.400
<v Speaker 3>waves to where they put me on payroll, you know,

0:35:07.560 --> 0:35:10.640
<v Speaker 3>at WBLS because people were requesting me to read ads

0:35:10.680 --> 0:35:12.480
<v Speaker 3>and things of that nature. So they put me on

0:35:12.560 --> 0:35:15.400
<v Speaker 3>payroll at WBLS and I worked there until November second,

0:35:15.800 --> 0:35:18.960
<v Speaker 3>two thousand and eight. You remember the date, you know why,

0:35:19.040 --> 0:35:22.399
<v Speaker 3>because President Obama became president elected next day.

0:35:22.440 --> 0:35:24.080
<v Speaker 11>That's when you came to us in Philly.

0:35:24.480 --> 0:35:28.919
<v Speaker 3>Philly came Philly was I got to Philly and two

0:35:29.040 --> 0:35:34.160
<v Speaker 3>thousand and nine, Yeah, two thousand and nine. After I

0:35:34.200 --> 0:35:35.920
<v Speaker 3>got fired from Wendy, I was out of radio for

0:35:36.040 --> 0:35:37.960
<v Speaker 3>like seven to eight months. And it was cool because

0:35:37.960 --> 0:35:39.959
<v Speaker 3>my daughter was born. My first daughter was born June

0:35:40.000 --> 0:35:42.160
<v Speaker 3>of two thousand and eight, so my wife was going

0:35:43.080 --> 0:35:45.120
<v Speaker 3>to work to pay the bills and everything else. I

0:35:45.239 --> 0:35:47.879
<v Speaker 3>was home with my newborn for the first seven eight

0:35:47.920 --> 0:35:50.520
<v Speaker 3>months of her life, you know. And then then I

0:35:50.560 --> 0:35:52.720
<v Speaker 3>got hired at one hundred point three to beat in Philly.

0:35:52.960 --> 0:35:54.320
<v Speaker 9>Can you talk about that time too, because I was

0:35:54.320 --> 0:35:56.239
<v Speaker 9>always curious, you know, you and Wendy both did that.

0:35:56.480 --> 0:35:58.600
<v Speaker 9>Like when Wendy was down for a second she came

0:35:58.640 --> 0:36:01.000
<v Speaker 9>to Philly, she did mornings and then I'm not saying

0:36:01.040 --> 0:36:02.680
<v Speaker 9>you were down, I'm just saying I was down.

0:36:02.760 --> 0:36:05.719
<v Speaker 3>Okay. I was afraid to go get unemployment because I

0:36:05.920 --> 0:36:07.719
<v Speaker 3>had too much pride. I was like, now this was

0:36:07.760 --> 0:36:10.520
<v Speaker 3>on Wendy Show, and Wendy was on v H one.

0:36:10.640 --> 0:36:12.719
<v Speaker 3>I'm like, I'm not about to going on unemployment line,

0:36:12.760 --> 0:36:15.320
<v Speaker 3>you know. So, which cost us an eviction because my

0:36:15.320 --> 0:36:17.760
<v Speaker 3>wife couldn't afford to pay you know, all the bills

0:36:17.800 --> 0:36:19.320
<v Speaker 3>in the apartment and everything at the time. So we

0:36:19.400 --> 0:36:21.959
<v Speaker 3>ended up being South Carolina during this time we moved

0:36:22.000 --> 0:36:24.560
<v Speaker 3>back together. The interesting thing about a hundred point through

0:36:24.600 --> 0:36:26.800
<v Speaker 3>to beat in Philly. I worked there for like eight months,

0:36:27.320 --> 0:36:30.040
<v Speaker 3>nine months. Then I got fired from there, the four firing.

0:36:30.719 --> 0:36:36.800
<v Speaker 1>So a second, Okay, you're recapping this nicely, but what

0:36:36.920 --> 0:36:40.840
<v Speaker 1>I need to know is when a firing happens, is

0:36:40.960 --> 0:36:43.400
<v Speaker 1>there a lesson learned? Like I'm a person that now

0:36:43.480 --> 0:36:46.480
<v Speaker 1>sees failure as not a four letter word, but as

0:36:46.680 --> 0:36:50.320
<v Speaker 1>like here's the lesson I learned, Yes, But for you,

0:36:51.200 --> 0:36:52.439
<v Speaker 1>what is the lesson learn?

0:36:52.560 --> 0:36:54.840
<v Speaker 3>When you get fired? It was just all part of

0:36:54.920 --> 0:36:56.840
<v Speaker 3>the journey. Like when I literally look back on it,

0:36:56.960 --> 0:36:59.360
<v Speaker 3>right now. I used to always say to myself, this

0:36:59.480 --> 0:37:01.359
<v Speaker 3>is just going to be another chapter in the book.

0:37:01.400 --> 0:37:04.080
<v Speaker 3>I used to literally say that, and then chapter in

0:37:04.520 --> 0:37:06.640
<v Speaker 3>it literally became a chapter in the New York Times

0:37:06.719 --> 0:37:08.960
<v Speaker 3>best selling book, which was my first book, Black Privilege.

0:37:09.000 --> 0:37:10.799
<v Speaker 3>Like literally, that's that's all I ever used to look

0:37:10.840 --> 0:37:13.360
<v Speaker 3>at it as because every time I would, you know,

0:37:13.480 --> 0:37:15.480
<v Speaker 3>get fired, it felt like I would fail up right.

0:37:15.560 --> 0:37:17.279
<v Speaker 3>So I got fired from Hot ninety eight nine, I

0:37:17.400 --> 0:37:20.080
<v Speaker 3>ended up in Columbia, South Carolina doing radio. I get

0:37:20.120 --> 0:37:22.360
<v Speaker 3>fired from Hot Wine OD three point nine. I end

0:37:22.480 --> 0:37:24.840
<v Speaker 3>up working with Wendy. I get fired from Wendy. I

0:37:25.000 --> 0:37:27.400
<v Speaker 3>end up doing my own morning show in Philadelphia.

0:37:27.480 --> 0:37:29.560
<v Speaker 1>But for you, it's not a game of Russian Roulette

0:37:29.560 --> 0:37:33.279
<v Speaker 1>where it's like, okay, that's that bull, Now, let me

0:37:33.360 --> 0:37:37.040
<v Speaker 1>make sure that I keep this job. Well, I mean again, like,

0:37:37.400 --> 0:37:40.800
<v Speaker 1>for you, is it about safety? Nothing is it about

0:37:40.920 --> 0:37:41.759
<v Speaker 1>your dream and goal.

0:37:41.960 --> 0:37:43.960
<v Speaker 3>I never got fired for anything I did on the air,

0:37:44.560 --> 0:37:46.880
<v Speaker 3>so it's like it's not nobody was ever reprimanding me

0:37:46.960 --> 0:37:49.000
<v Speaker 3>for things that I did on the air. I was

0:37:49.040 --> 0:37:52.520
<v Speaker 3>getting fired for political reasons, you know, like like even

0:37:52.560 --> 0:37:55.480
<v Speaker 3>with Wendy. November two, two thousand and eight, the economy

0:37:55.640 --> 0:37:58.560
<v Speaker 3>was in shambles. They fired twenty five people. They fired

0:37:58.719 --> 0:38:01.680
<v Speaker 3>the legendary Vaughn Harper. God blessed the dead, you know,

0:38:01.760 --> 0:38:04.800
<v Speaker 3>great radio personalities like Champagne the same day that I

0:38:04.880 --> 0:38:07.200
<v Speaker 3>got fired. It just so happened. I worked with Wendy

0:38:07.280 --> 0:38:10.960
<v Speaker 3>at the time, so my fire was highly publicized, which

0:38:11.000 --> 0:38:13.399
<v Speaker 3>also let me realize, like, damn, I really, I guess

0:38:13.440 --> 0:38:14.880
<v Speaker 3>been doing my thing in New York that if I

0:38:14.920 --> 0:38:17.560
<v Speaker 3>get fired, it makes news, it makes new movies, you know.

0:38:17.760 --> 0:38:19.400
<v Speaker 9>And it's kind of crazy because you know when you

0:38:19.520 --> 0:38:22.759
<v Speaker 9>came to Philadelphia, the moves that they made to make room.

0:38:22.800 --> 0:38:23.360
<v Speaker 11>It's so funny.

0:38:23.360 --> 0:38:25.879
<v Speaker 9>They kept you for eight months, but they moved everything around,

0:38:25.880 --> 0:38:28.120
<v Speaker 9>Like me and Pooch had a morning show. Charlemagne's coming,

0:38:28.160 --> 0:38:30.400
<v Speaker 9>y'all ain't got it no more. So we're gonna put like,

0:38:30.560 --> 0:38:35.440
<v Speaker 9>yeah Middays and Pooching afternoon. Right. So it's just funny

0:38:35.520 --> 0:38:38.359
<v Speaker 9>how radio radio so fucking fickle. Kenderd g come Ken

0:38:39.440 --> 0:38:41.360
<v Speaker 9>was with us, She was with us, she was a

0:38:41.640 --> 0:38:45.920
<v Speaker 9>night show. Yeah, of course not Kendrick's doing her thing too,

0:38:46.400 --> 0:38:48.440
<v Speaker 9>But it's just interesting the way lives are shuffled, and

0:38:48.520 --> 0:38:49.759
<v Speaker 9>then all of that for eight months.

0:38:49.800 --> 0:38:53.480
<v Speaker 1>What is the ideal slot for radio? It used to

0:38:53.480 --> 0:38:55.560
<v Speaker 1>be mornings and getting up at three in the morning.

0:38:56.080 --> 0:38:58.560
<v Speaker 3>I loved it, love it. You gotta be wired a

0:38:58.640 --> 0:39:00.880
<v Speaker 3>certain way, but I love you gotta do the bit

0:39:00.960 --> 0:39:01.680
<v Speaker 3>at nine o'clock.

0:39:01.800 --> 0:39:02.200
<v Speaker 11>I love it.

0:39:02.520 --> 0:39:04.480
<v Speaker 3>It's not for you, man, great, you take naps.

0:39:04.680 --> 0:39:05.960
<v Speaker 9>If you really got to go out and do something,

0:39:06.040 --> 0:39:07.680
<v Speaker 9>you do what you gotta do. But then you be

0:39:07.800 --> 0:39:10.040
<v Speaker 9>up in the morning when nobody else is away. You

0:39:10.200 --> 0:39:11.480
<v Speaker 9>just feel like you you ahead.

0:39:12.239 --> 0:39:15.440
<v Speaker 1>So how do you manage, like, you know, your social life,

0:39:15.440 --> 0:39:17.160
<v Speaker 1>because I mean you have to go and do events

0:39:17.200 --> 0:39:17.719
<v Speaker 1>and stuff like that.

0:39:17.920 --> 0:39:20.000
<v Speaker 3>So they are married with four kids. I don't have

0:39:20.040 --> 0:39:20.799
<v Speaker 3>a social.

0:39:26.040 --> 0:39:26.399
<v Speaker 4>Right now.

0:39:26.960 --> 0:39:30.279
<v Speaker 3>How many between you and Andrew? Like between like, how

0:39:30.320 --> 0:39:31.560
<v Speaker 3>many jobs do you have right now?

0:39:31.680 --> 0:39:32.360
<v Speaker 11>Your network on?

0:39:32.600 --> 0:39:34.600
<v Speaker 3>I mean as far as hosting. I do Breakfast Club

0:39:34.640 --> 0:39:36.680
<v Speaker 3>in the morning and then we do Brilliant Idiots once

0:39:36.719 --> 0:39:39.200
<v Speaker 3>a week me and Andrew shows. But everything else I do.

0:39:39.320 --> 0:39:41.000
<v Speaker 3>I thank God that I have a team to run it,

0:39:41.080 --> 0:39:42.840
<v Speaker 3>like you know, we just had to. We literally just

0:39:42.920 --> 0:39:46.400
<v Speaker 3>had the Black Effect Podcast Festival this past weekend in Atlanta,

0:39:46.880 --> 0:39:49.239
<v Speaker 3>sold out event, you know, first of it's kind where

0:39:49.239 --> 0:39:52.560
<v Speaker 3>we literally had a festival full of podcasts, like you know,

0:39:52.680 --> 0:39:55.359
<v Speaker 3>I know the roots, y'all do the podcast stage we did. Yeah,

0:39:55.400 --> 0:40:00.239
<v Speaker 3>I'm steaming right now because I was like at the

0:40:00.280 --> 0:40:03.040
<v Speaker 3>festival and I can't do that on my own. Like,

0:40:03.120 --> 0:40:05.120
<v Speaker 3>that's a team that doesn't That's a team that makes

0:40:05.120 --> 0:40:06.920
<v Speaker 3>me look good. That's Dollary Bishop, who's the president of

0:40:06.960 --> 0:40:11.600
<v Speaker 3>my networks too. That's simpl that's right.

0:40:11.760 --> 0:40:14.120
<v Speaker 1>So now in your current life, you make time, do

0:40:14.239 --> 0:40:17.640
<v Speaker 1>you have boundaries like Okay, I'm carving out time to

0:40:17.760 --> 0:40:21.680
<v Speaker 1>do this that like these eight hours I'm working and

0:40:21.800 --> 0:40:22.480
<v Speaker 1>then yeah, I.

0:40:22.480 --> 0:40:24.360
<v Speaker 3>Feel like every honestly for me, I feel like everything

0:40:24.440 --> 0:40:27.879
<v Speaker 3>is carved around my wife and my kids at this point,

0:40:28.239 --> 0:40:29.440
<v Speaker 3>you know what I mean? Like to me, that's the

0:40:29.960 --> 0:40:32.319
<v Speaker 3>that comes first before everything else. And like I said,

0:40:32.360 --> 0:40:34.600
<v Speaker 3>you got to have a great team, like we gotta.

0:40:34.800 --> 0:40:37.200
<v Speaker 3>I got a company at Audible SBAH Productions, Me and

0:40:37.320 --> 0:40:39.560
<v Speaker 3>Kevin Hart, we got a team. Like you know, it's

0:40:39.880 --> 0:40:41.440
<v Speaker 3>all you do is tell us what calls to be

0:40:41.520 --> 0:40:44.320
<v Speaker 3>on and we know we and we tell them projects

0:40:44.360 --> 0:40:46.719
<v Speaker 3>that we want to do. Like yo, I just you know,

0:40:46.760 --> 0:40:49.000
<v Speaker 3>I just find this person. This person just reached out

0:40:49.000 --> 0:40:50.719
<v Speaker 3>to me. Y'all should reach out to them, but like.

0:40:51.120 --> 0:40:54.680
<v Speaker 11>They handle all of that throw please.

0:40:56.000 --> 0:41:00.400
<v Speaker 3>Fourteen, seven, four and eighteen months Jesus.

0:41:01.320 --> 0:41:01.520
<v Speaker 7>Yeah.

0:41:02.000 --> 0:41:04.640
<v Speaker 11>Do you think the radio will ever make it come

0:41:04.680 --> 0:41:05.920
<v Speaker 11>back to what as what we know it as?

0:41:06.640 --> 0:41:10.040
<v Speaker 3>Yes, because the funny thing is the audience hasn't gone anywhere.

0:41:10.360 --> 0:41:12.359
<v Speaker 3>So it's like the same amount of people who listen

0:41:12.440 --> 0:41:14.560
<v Speaker 3>to radio in twenty twenty three is the same amount

0:41:14.600 --> 0:41:16.759
<v Speaker 3>that used to listen to radio in the nineties, Like

0:41:16.880 --> 0:41:19.080
<v Speaker 3>there were ninety six ninety seven percent of the country

0:41:19.480 --> 0:41:22.000
<v Speaker 3>still listens, you know, the radio. And for the first

0:41:22.080 --> 0:41:27.360
<v Speaker 3>time ever, radio has more cume and viewer and listenership

0:41:27.440 --> 0:41:31.640
<v Speaker 3>than cable television, like in the in the coveted eighteen

0:41:31.719 --> 0:41:33.600
<v Speaker 3>to forty nine demograph.

0:41:35.040 --> 0:41:36.479
<v Speaker 11>But these are these Breakfast Club numbers.

0:41:36.600 --> 0:41:39.319
<v Speaker 3>No, these this radio status period, Like for the first

0:41:39.360 --> 0:41:44.759
<v Speaker 3>time ever, radio has more cume than cable television.

0:41:45.239 --> 0:41:48.600
<v Speaker 1>Okay, so how do they measure that? Because I watch

0:41:48.640 --> 0:41:54.200
<v Speaker 1>you guys via YouTube. So what numbers are the intendent

0:41:54.400 --> 0:41:58.759
<v Speaker 1>the God's watching to determine what your value is?

0:41:59.239 --> 0:42:01.880
<v Speaker 3>I think for radio at least for us, like Breakfast

0:42:01.880 --> 0:42:05.400
<v Speaker 3>Club has eight million monthly listeners and that's just on

0:42:05.920 --> 0:42:09.719
<v Speaker 3>terrestrial radio, right, and then you factor in the iHeartRadio app.

0:42:09.760 --> 0:42:12.440
<v Speaker 3>I don't know what that number is, but then we

0:42:12.520 --> 0:42:15.120
<v Speaker 3>come out of the daily podcast every day and the

0:42:15.280 --> 0:42:19.759
<v Speaker 3>podcast does between like fifteen and twenty million downloads a month. Right,

0:42:19.880 --> 0:42:21.719
<v Speaker 3>So then you got the YouTube which is five minue

0:42:21.719 --> 0:42:24.759
<v Speaker 3>subscribers on YouTube, and you know the billions of views

0:42:24.840 --> 0:42:26.600
<v Speaker 3>and engagement that they get on that, and then you

0:42:26.719 --> 0:42:28.839
<v Speaker 3>got social media. I don't think they've found a way

0:42:28.880 --> 0:42:31.600
<v Speaker 3>to add it all up yet, but they know that

0:42:31.760 --> 0:42:34.200
<v Speaker 3>individually in all of these different spaces, you're a greenlight.

0:42:34.280 --> 0:42:35.920
<v Speaker 3>You won't be getting fired anytime soon.

0:42:36.440 --> 0:42:36.840
<v Speaker 10>You never know.

0:42:37.080 --> 0:42:38.880
<v Speaker 9>But yeah, still make the point that those are like

0:42:38.960 --> 0:42:41.359
<v Speaker 9>those are breakfast club numbers, which breakfast Club is its

0:42:41.400 --> 0:42:43.920
<v Speaker 9>own anomaly because like you said, y'all are syndicated all

0:42:43.920 --> 0:42:46.520
<v Speaker 9>across the country. Them to add YouTube and all the

0:42:46.640 --> 0:42:49.960
<v Speaker 9>other things. But local radio do you think cause I mean,

0:42:50.000 --> 0:42:52.680
<v Speaker 9>I know syndication ain't going nowhere, but do you think

0:42:52.840 --> 0:42:54.439
<v Speaker 9>that for local radio if.

0:42:54.360 --> 0:42:58.000
<v Speaker 3>They invest back into the greatest asset, which is which

0:42:58.080 --> 0:43:00.480
<v Speaker 3>radio has always had, which is the personality, Because if

0:43:00.520 --> 0:43:02.720
<v Speaker 3>you think about it, all radio did was give up ground,

0:43:03.360 --> 0:43:07.240
<v Speaker 3>you know, to everybody, because when that stupid ass PPM

0:43:07.320 --> 0:43:10.160
<v Speaker 3>meter came out fifteen to twenty years ago, which was terrible.

0:43:10.200 --> 0:43:12.920
<v Speaker 3>PPM was a rating system that literally Wendy Wims was

0:43:13.040 --> 0:43:15.279
<v Speaker 3>number one one day and then the next day she

0:43:15.400 --> 0:43:17.520
<v Speaker 3>was like number twenty five in the market. Like come

0:43:17.600 --> 0:43:19.279
<v Speaker 3>to fuck up, Like you know this is a you know,

0:43:19.400 --> 0:43:22.719
<v Speaker 3>this is a flawed system, right, But everybody got so

0:43:22.840 --> 0:43:25.360
<v Speaker 3>scared of PPM that they turned radio into a jukebox.

0:43:25.640 --> 0:43:27.560
<v Speaker 3>Like literally it was just music. They didn't even have

0:43:27.680 --> 0:43:30.200
<v Speaker 3>imaging and sweepers, it was just music. So what happens

0:43:30.239 --> 0:43:34.240
<v Speaker 3>over the last fifteen years podcasts. So now radio's greatest

0:43:34.280 --> 0:43:37.760
<v Speaker 3>asset personality isn't on radio anymore. It's all on podcasts.

0:43:37.760 --> 0:43:40.799
<v Speaker 3>So people gravitate towards that music. Why would I sit

0:43:40.920 --> 0:43:43.880
<v Speaker 3>around and listen to you play the same Drake songs

0:43:43.880 --> 0:43:45.400
<v Speaker 3>twenty times in a row when I can go to

0:43:45.480 --> 0:43:49.279
<v Speaker 3>Apple title Spotify and pull up what I want to

0:43:49.360 --> 0:43:53.120
<v Speaker 3>listen to. You know, news radio's not breaking news no more.

0:43:53.200 --> 0:43:54.080
<v Speaker 11>They won't even let us.

0:43:54.080 --> 0:43:56.960
<v Speaker 3>You got Twitter for that. Yeah, and live events every

0:43:57.040 --> 0:44:01.239
<v Speaker 3>single festival from Lollapalooza the Coachella. So now the big

0:44:01.400 --> 0:44:03.840
<v Speaker 3>radio shows don't even matter anymore.

0:44:03.920 --> 0:44:05.880
<v Speaker 11>So but community, That's the one thing I said it

0:44:05.920 --> 0:44:06.640
<v Speaker 11>was missing Charlotte.

0:44:06.640 --> 0:44:08.840
<v Speaker 3>But that's why you got to invest back into the personalities.

0:44:08.880 --> 0:44:10.719
<v Speaker 3>That's why it starts there. You got to have these

0:44:10.760 --> 0:44:15.600
<v Speaker 3>personalities in Philadelphia. You gotta have these personalities. People in Sacramento.

0:44:15.160 --> 0:44:17.560
<v Speaker 9>Outcasts, people can't touch people, they can't go outside and

0:44:17.680 --> 0:44:18.320
<v Speaker 9>whatnot like that.

0:44:18.600 --> 0:44:21.799
<v Speaker 1>Absolutely, so you're saying that, Yes, at one time, when

0:44:21.840 --> 0:44:23.960
<v Speaker 1>I grew up with radio, it was like a community

0:44:24.040 --> 0:44:26.560
<v Speaker 1>thing where you see a local da da da da,

0:44:26.719 --> 0:44:27.959
<v Speaker 1>and it was feeling cool.

0:44:28.160 --> 0:44:30.160
<v Speaker 4>And then something happened in nineteen ninety six.

0:44:31.120 --> 0:44:34.759
<v Speaker 1>I guess from what I learned, especially like being an

0:44:34.880 --> 0:44:38.040
<v Speaker 1>artist on a label, trying to figure out how real

0:44:38.120 --> 0:44:41.400
<v Speaker 1>palol it was and all that stuff. But we realized

0:44:41.440 --> 0:44:44.960
<v Speaker 1>I think going to Hot ninety seven once that I learned.

0:44:45.120 --> 0:44:47.440
<v Speaker 1>I came there on a Sunday, like I think DJ

0:44:47.560 --> 0:44:49.840
<v Speaker 1>Premier show is like on a Sunday whatever, And in

0:44:49.920 --> 0:44:52.640
<v Speaker 1>the next room, these people are like, yeah, we're learning,

0:44:52.719 --> 0:44:54.680
<v Speaker 1>we're loading in the songs for the week, and I'm like,

0:44:54.719 --> 0:44:55.399
<v Speaker 1>what are you talking about.

0:44:55.480 --> 0:44:57.240
<v Speaker 3>It's like, oh, yeah, all this pre determined.

0:44:57.239 --> 0:45:00.320
<v Speaker 1>We don't play music anymore like all this, all the

0:45:00.360 --> 0:45:03.600
<v Speaker 1>playlists are predetermined the week in advance, Like you know

0:45:03.800 --> 0:45:06.239
<v Speaker 1>I can add I'm gonnad you got me U nine

0:45:06.320 --> 0:45:08.480
<v Speaker 1>times for it and literally.

0:45:08.280 --> 0:45:10.600
<v Speaker 11>Saw them play it two in the morning.

0:45:11.320 --> 0:45:11.440
<v Speaker 3>Right.

0:45:11.840 --> 0:45:15.640
<v Speaker 4>But my whole point is like, will.

0:45:15.800 --> 0:45:18.279
<v Speaker 1>That system ever let up and they need to the

0:45:18.440 --> 0:45:21.120
<v Speaker 1>DJ it needs to and they'll let the DJ be

0:45:21.320 --> 0:45:21.960
<v Speaker 1>the tastemaker.

0:45:22.000 --> 0:45:23.520
<v Speaker 9>Well, we'll have to improve it, right, Like, it's not

0:45:23.560 --> 0:45:25.360
<v Speaker 9>gonna when it does come back, it ain't gonna be

0:45:25.440 --> 0:45:27.200
<v Speaker 9>what it was, but hopefully it'll have some of those

0:45:27.239 --> 0:45:28.000
<v Speaker 9>same elements.

0:45:28.040 --> 0:45:28.320
<v Speaker 11>Correct.

0:45:28.840 --> 0:45:31.440
<v Speaker 3>I mean radio will never lead in anything ever again, No,

0:45:31.840 --> 0:45:33.440
<v Speaker 3>it just won't, but it can be. It can be

0:45:33.560 --> 0:45:37.840
<v Speaker 3>the perfect compliment because there's not a greater amplifier than radio.

0:45:37.960 --> 0:45:40.200
<v Speaker 3>I just feel like sometimes these programmers make their job

0:45:40.280 --> 0:45:42.239
<v Speaker 3>more difficult than it needs to be because of what

0:45:42.360 --> 0:45:45.880
<v Speaker 3>Quest's saying. Nowadays, just pay attention to what's happening on Spotify,

0:45:46.040 --> 0:45:48.319
<v Speaker 3>Pay attention to what's happening on Title, like it's right

0:45:48.400 --> 0:45:51.279
<v Speaker 3>there for you so you can still you know, uh

0:45:52.000 --> 0:45:54.680
<v Speaker 3>program your golden oldies or your A sides or whatever

0:45:54.719 --> 0:45:57.040
<v Speaker 3>you whatever they call them. But throwing some of the

0:45:57.120 --> 0:45:59.239
<v Speaker 3>new records just because you know what I mean, I

0:45:59.280 --> 0:46:01.880
<v Speaker 3>would have a drop that says, you know, from from

0:46:01.960 --> 0:46:05.279
<v Speaker 3>your playlist to our radio like just because, by the way,

0:46:05.560 --> 0:46:08.080
<v Speaker 3>I would have that as a drop, just because, you know,

0:46:08.440 --> 0:46:10.279
<v Speaker 3>because now if you're in your car and you of

0:46:10.360 --> 0:46:12.160
<v Speaker 3>a certain age, or even if you are just now

0:46:12.440 --> 0:46:14.440
<v Speaker 3>that's it. You're just somebody who always screams, you're like

0:46:14.920 --> 0:46:15.960
<v Speaker 3>that is on my playlist?

0:46:16.000 --> 0:46:19.239
<v Speaker 1>Actually in your mind? Is the Breakfast Club just a

0:46:19.320 --> 0:46:23.080
<v Speaker 1>wolf in sheep's clothing? In terms of do you consider

0:46:23.120 --> 0:46:26.880
<v Speaker 1>it a radio show or is it just a platform

0:46:26.960 --> 0:46:28.279
<v Speaker 1>that also happens.

0:46:27.960 --> 0:46:29.919
<v Speaker 3>To be live on the radio, that's a great question.

0:46:30.040 --> 0:46:32.279
<v Speaker 3>I mean, we're definitely a radio show. But you know,

0:46:32.400 --> 0:46:34.560
<v Speaker 3>remember they used to say, if you build it, they

0:46:34.600 --> 0:46:37.439
<v Speaker 3>will come. Those days are over. You got to build

0:46:37.480 --> 0:46:38.839
<v Speaker 3>it and you got to meet people where they are.

0:46:39.360 --> 0:46:41.600
<v Speaker 3>So it's built, and now we meet people where they are.

0:46:41.640 --> 0:46:43.719
<v Speaker 3>So we put it out as a daily podcast. We

0:46:43.840 --> 0:46:46.120
<v Speaker 3>put it out on YouTube. You know, you see the

0:46:46.160 --> 0:46:49.200
<v Speaker 3>clips on social media, and we're on BT and BAH

0:46:49.280 --> 0:46:53.560
<v Speaker 3>one every morning now, so we're literally meeting people where

0:46:53.680 --> 0:46:55.279
<v Speaker 3>they are. And that's what you have to do if

0:46:55.280 --> 0:46:57.280
<v Speaker 3>you're in radio. Like if I was having a conversation

0:46:57.360 --> 0:46:59.680
<v Speaker 3>with a radio personality in twenty twenty three and they

0:46:59.719 --> 0:47:02.760
<v Speaker 3>didn't have a plan on how to take their content

0:47:02.880 --> 0:47:05.000
<v Speaker 3>and put it on all of these platforms. I wouldn't

0:47:05.040 --> 0:47:05.359
<v Speaker 3>hurt him.

0:47:06.160 --> 0:47:08.520
<v Speaker 1>Wait now, I feel like Britt and Jake are like,

0:47:08.719 --> 0:47:10.080
<v Speaker 1>this is what we've been trying to tell a mere

0:47:10.160 --> 0:47:10.920
<v Speaker 1>to do with questions.

0:47:10.960 --> 0:47:14.640
<v Speaker 10>Yes, it's true though they were just literally talking about that.

0:47:15.760 --> 0:47:16.319
<v Speaker 3>It's the truth.

0:47:16.560 --> 0:47:18.440
<v Speaker 1>This is why we made I didn't even know that

0:47:18.520 --> 0:47:21.800
<v Speaker 1>we were YouTube until like, wait, don't show me a

0:47:21.840 --> 0:47:24.440
<v Speaker 1>clip in my pajamas, Like, wait a minute, you do not.

0:47:25.400 --> 0:47:28.640
<v Speaker 9>Yeah, we're soft on a soft launch, but still, but

0:47:29.040 --> 0:47:30.960
<v Speaker 9>it's hard when you don't have a team. As you

0:47:31.000 --> 0:47:33.680
<v Speaker 9>say that, I'm like, you're right, but man for the

0:47:33.760 --> 0:47:36.520
<v Speaker 9>one person band of it. And if radio isn't your

0:47:36.600 --> 0:47:38.680
<v Speaker 9>main money maker and you still you're trying to get

0:47:38.680 --> 0:47:40.040
<v Speaker 9>a job with chargamun, you still go do all that.

0:47:40.120 --> 0:47:41.600
<v Speaker 11>It's a lot sometimes, Listen.

0:47:41.640 --> 0:47:43.200
<v Speaker 3>I never had a team when I was doing mornings

0:47:43.239 --> 0:47:45.320
<v Speaker 3>in Philly. I was getting paid seventy five thousand dollars

0:47:45.360 --> 0:47:47.520
<v Speaker 3>a year. They didn't have no money for any for

0:47:47.600 --> 0:47:50.239
<v Speaker 3>a producer. So it was the local boardop that was

0:47:50.280 --> 0:47:52.560
<v Speaker 3>there who was my board up. Then eventually they hired

0:47:52.600 --> 0:47:55.040
<v Speaker 3>my homegirl, Sasha Kti. Me and Sasha used to get

0:47:55.120 --> 0:47:58.000
<v Speaker 3>up every morning and drive from Jersey to Philly, not

0:47:58.080 --> 0:48:00.160
<v Speaker 3>even South Jersey. I was living in like brother. She

0:48:00.320 --> 0:48:02.799
<v Speaker 3>was in like Rawway. So we would be getting up

0:48:02.800 --> 0:48:05.640
<v Speaker 3>at it like three o'clock morning Jersey. Wait, are you

0:48:05.640 --> 0:48:08.600
<v Speaker 3>allowed to be later? Traffic is the traffic that time

0:48:08.600 --> 0:48:11.759
<v Speaker 3>of the morning. What happened was so excuse we leave

0:48:11.840 --> 0:48:13.360
<v Speaker 3>at three. I'd be at I'd be there about like

0:48:13.400 --> 0:48:15.480
<v Speaker 3>five fifteen because on one point three B wasn't in

0:48:15.560 --> 0:48:20.920
<v Speaker 3>Philly morning. I ever couldn't period because I'd be up

0:48:20.920 --> 0:48:22.799
<v Speaker 3>at three, Like so I don't think.

0:48:22.719 --> 0:48:25.680
<v Speaker 1>I was over what happens if you're over sleeping, Like

0:48:26.640 --> 0:48:28.719
<v Speaker 1>I gotta be on the air in ten minutes.

0:48:28.600 --> 0:48:30.320
<v Speaker 3>Like well yeah, and that I couldn't do that in

0:48:30.360 --> 0:48:31.840
<v Speaker 3>Philly because I was the only I was literally the

0:48:31.920 --> 0:48:34.160
<v Speaker 3>only person you got to be there before the mic

0:48:35.719 --> 0:48:37.440
<v Speaker 3>with Breakfast Club, you know, you got it. It was

0:48:37.600 --> 0:48:39.279
<v Speaker 3>envy and it was you for all those years. So

0:48:39.320 --> 0:48:41.120
<v Speaker 3>it's like that was you could be late. You know,

0:48:41.480 --> 0:48:42.920
<v Speaker 3>even now you can still be like because at least

0:48:42.920 --> 0:48:46.839
<v Speaker 3>it's one person there. Okay, now Eddie Eddi's over there, yeap,

0:48:47.239 --> 0:48:50.560
<v Speaker 3>Edi Eddie's with us at Breakfast Club. And then Sash

0:48:50.719 --> 0:48:53.440
<v Speaker 3>me and Sasha literally is to drive every morning to

0:48:53.560 --> 0:48:56.319
<v Speaker 3>Philadelphia and it would just be me, the one man.

0:48:56.800 --> 0:49:00.640
<v Speaker 11>Different times. Now you're asking for YouTube, Instagram, all the things.

0:49:00.719 --> 0:49:02.920
<v Speaker 3>Well, all I needed was a camera person, So give

0:49:02.960 --> 0:49:04.880
<v Speaker 3>me the camera person and didn't give me the footage,

0:49:05.320 --> 0:49:07.480
<v Speaker 3>and we would upload it the YouTube. We put it

0:49:07.600 --> 0:49:09.600
<v Speaker 3>up on one hundred point three the Beach website. I

0:49:09.640 --> 0:49:12.359
<v Speaker 3>would send it to the blogs personally myself. Even when

0:49:12.400 --> 0:49:14.080
<v Speaker 3>we got with Brother, You're your own.

0:49:14.440 --> 0:49:18.120
<v Speaker 1>Absolutely, you would throw the party, be the DJ, be

0:49:18.280 --> 0:49:20.560
<v Speaker 1>the hosts, and then you're the guy outside the club

0:49:20.640 --> 0:49:21.040
<v Speaker 1>handing out.

0:49:22.280 --> 0:49:24.239
<v Speaker 3>Because I'm used to that. I was doing that when

0:49:24.280 --> 0:49:26.799
<v Speaker 3>I was doing radio in South Carolina. I was sending

0:49:26.840 --> 0:49:29.680
<v Speaker 3>my stuff though I would go on all oh LC,

0:49:29.880 --> 0:49:31.480
<v Speaker 3>I could send this to l C. I was doing

0:49:31.600 --> 0:49:34.320
<v Speaker 3>that like I was getting the emails and sending them myself.

0:49:34.520 --> 0:49:36.279
<v Speaker 3>When we got with Breakfast Club, same thing. We didn't

0:49:36.280 --> 0:49:38.520
<v Speaker 3>have no promotion in marketing budget. It was literally me

0:49:38.680 --> 0:49:42.239
<v Speaker 3>and by Angela Our our producer q Our bought up

0:49:42.280 --> 0:49:44.560
<v Speaker 3>and Easy. After about a year they let me hire

0:49:44.560 --> 0:49:47.080
<v Speaker 3>another producer. I went and got Sasha, brought Sasha back

0:49:47.120 --> 0:49:49.680
<v Speaker 3>from Philly, and but prior to that, I was like,

0:49:50.160 --> 0:49:52.400
<v Speaker 3>we need a cameraman. We need a cameraman here interviewing,

0:49:52.440 --> 0:49:55.279
<v Speaker 3>I mean recording every single interview, and that's literally all

0:49:55.360 --> 0:49:57.160
<v Speaker 3>we did. And then we would take those interviews and

0:49:57.320 --> 0:49:59.920
<v Speaker 3>shoot him out to all our connections that we had

0:50:00.040 --> 0:50:00.799
<v Speaker 3>in the internet world.

0:50:00.960 --> 0:50:02.600
<v Speaker 11>All the radio started following them and doing it.

0:50:02.880 --> 0:50:07.120
<v Speaker 1>Yeah, are you telling me that the mothership, the the

0:50:08.600 --> 0:50:13.000
<v Speaker 1>top brand doesn't know that you are Lebron or Jordan

0:50:13.120 --> 0:50:17.520
<v Speaker 1>and that you need a team to work that where

0:50:17.560 --> 0:50:19.720
<v Speaker 1>you go there will be numbers, there will be ratings,

0:50:19.760 --> 0:50:21.560
<v Speaker 1>the algorithms will be up and all that stuff.

0:50:21.600 --> 0:50:23.520
<v Speaker 3>I think in twenty ten they didn't know because in

0:50:23.560 --> 0:50:25.520
<v Speaker 3>twenty ten they were still using the dot com. They

0:50:25.560 --> 0:50:28.400
<v Speaker 3>weren't even putting content on YouTube yet. Like literally in

0:50:28.440 --> 0:50:30.160
<v Speaker 3>twenty ten it was still power one oh five to

0:50:30.200 --> 0:50:33.640
<v Speaker 3>one FM dot com and then like those numbers started

0:50:33.680 --> 0:50:36.520
<v Speaker 3>to get so crazy, But we didn't get YouTube until

0:50:36.560 --> 0:50:39.560
<v Speaker 3>twenty sixteen. I had been telling them, like yo, what yes,

0:50:40.040 --> 0:50:42.040
<v Speaker 3>I had been telling our heart we need to be

0:50:42.480 --> 0:50:44.800
<v Speaker 3>on YouTube. They only wanted to put clips on YouTube

0:50:44.840 --> 0:50:46.919
<v Speaker 3>and bring people back to the dot com. It wasn't

0:50:46.960 --> 0:50:50.320
<v Speaker 3>until the week of we had Hillary Clinton and Birdman

0:50:50.440 --> 0:50:55.200
<v Speaker 3>in one week, so that Birdman incident was Hillary Clinton?

0:50:55.280 --> 0:50:56.960
<v Speaker 3>Was that Monday that was the hot sauce in the bag,

0:50:57.600 --> 0:50:59.880
<v Speaker 3>and then that Monday was Birdman And somebody took the

0:51:00.040 --> 0:51:02.839
<v Speaker 3>clip and put it online and like in twenty four

0:51:02.880 --> 0:51:05.719
<v Speaker 3>hours it had like seventy two million views. And then

0:51:05.760 --> 0:51:07.280
<v Speaker 3>they was like, you know what, we should stop putting

0:51:07.280 --> 0:51:12.520
<v Speaker 3>our videos on YouTube. I'm like, you think, what up?

0:51:12.600 --> 0:51:15.600
<v Speaker 9>Y'all? Okay, So that was part one of our conversation

0:51:15.760 --> 0:51:18.360
<v Speaker 9>with Charlemagne and God, You've got to come back for

0:51:18.480 --> 0:51:21.080
<v Speaker 9>part two when we get more into that Birdman interview

0:51:21.600 --> 0:51:25.080
<v Speaker 9>and we speak with Charlottemagne by his relationship with family

0:51:25.160 --> 0:51:25.800
<v Speaker 9>and hometown.

0:51:25.920 --> 0:51:28.680
<v Speaker 11>He's done some amazing things at his hometown that nobody

0:51:28.719 --> 0:51:29.920
<v Speaker 11>else has also.

0:51:30.040 --> 0:51:34.279
<v Speaker 9>Don't forget Charlemagne and Questlove Supreme will be live at

0:51:34.360 --> 0:51:35.680
<v Speaker 9>this year's Roots Picnic.

0:51:35.880 --> 0:51:36.560
<v Speaker 11>Come see us.

0:51:44.560 --> 0:51:51.640
<v Speaker 1>What's Love Supreme is a production of iHeartRadio. For more

0:51:51.719 --> 0:51:55.680
<v Speaker 1>podcasts from iHeart Radio, visit the iHeart Radio app, Apple Podcasts,

0:51:56.120 --> 0:51:57.840
<v Speaker 1>or wherever you listen to your favorite Chills