1
00:00:04,040 --> 00:00:06,760
Speaker 1: Hey, I'm Tatiana Manning. I support our Voice of a

2
00:00:06,840 --> 00:00:10,400
Speaker 1: Customer team at Pgenie. If you're a small business customer,

3
00:00:10,560 --> 00:00:12,800
Speaker 1: we're here to support you. That's why I want to

4
00:00:12,840 --> 00:00:16,280
Speaker 1: tell you about our new podcast, Real Talk with PGENI.

5
00:00:16,880 --> 00:00:19,720
Speaker 1: We know small businesses are dealing with rising costs and

6
00:00:19,760 --> 00:00:22,400
Speaker 1: looking for ways to boost their bottom line. On our show,

7
00:00:22,600 --> 00:00:25,040
Speaker 1: you'll hear from our customer experts with our small business

8
00:00:25,079 --> 00:00:27,520
Speaker 1: Engagement team, who will show you effective ways to improve

9
00:00:27,560 --> 00:00:31,680
Speaker 1: your operations, find important resources, and most of all, save money.

10
00:00:32,360 --> 00:00:35,960
Speaker 2: I ride the RAND analysis for the Emergency Food Bank

11
00:00:36,080 --> 00:00:40,120
Speaker 2: and based on their usage history, by just making a

12
00:00:40,159 --> 00:00:43,800
Speaker 2: simple rate change at no costs, it was a twenty

13
00:00:43,840 --> 00:00:46,000
Speaker 2: five dollars annual savings.

14
00:00:46,520 --> 00:00:49,319
Speaker 1: So listen to Real Talk with Pgenie and find more

15
00:00:49,360 --> 00:00:52,440
Speaker 1: resources for your business by visiting pge dot com for

16
00:00:52,720 --> 00:00:53,640
Speaker 1: slash Real Talk.

17
00:01:00,080 --> 00:01:02,520
Speaker 3: I always drop a new product at full price so

18
00:01:02,560 --> 00:01:05,720
Speaker 3: you have your sales stuff. Obviously, every Black Friday, drop

19
00:01:05,720 --> 00:01:07,440
Speaker 3: a new product at full price because people are still

20
00:01:07,440 --> 00:01:09,120
Speaker 3: going to buy because they feel like they're getting a

21
00:01:09,440 --> 00:01:11,319
Speaker 3: deal on everything else. So one said of sending their

22
00:01:11,360 --> 00:01:13,360
Speaker 3: money somewhere else, just spend the full price with you.

23
00:01:13,480 --> 00:01:15,959
Speaker 3: That's a Haden and then for us too, I think

24
00:01:16,000 --> 00:01:19,280
Speaker 3: one thing that really did us well was disguising that Bogo.

25
00:01:19,360 --> 00:01:21,600
Speaker 3: I mean that fifty percent off as Bogo and then

26
00:01:21,680 --> 00:01:23,600
Speaker 3: like oh, free shipping too if you if you spend

27
00:01:23,600 --> 00:01:25,640
Speaker 3: this much, so it's like deal on top of deal

28
00:01:25,680 --> 00:01:27,160
Speaker 3: on tope of deal. That way you feel like there's

29
00:01:27,200 --> 00:01:29,160
Speaker 3: no way I can't get this and make it happen.

30
00:01:31,040 --> 00:01:35,280
Speaker 4: My graduates from my school being forced back drop.

31
00:01:35,600 --> 00:01:51,080
Speaker 5: B drop my dropdrop drop. All right, guys, welcome back

32
00:01:51,520 --> 00:01:52,480
Speaker 5: Eile South.

33
00:01:53,160 --> 00:01:54,720
Speaker 6: Yeah to the new dudgeon.

34
00:01:55,240 --> 00:01:58,680
Speaker 7: Shout out to like where are we gonna sit?

35
00:02:00,000 --> 00:02:01,680
Speaker 5: Spend so much time? I had only made sense?

36
00:02:02,480 --> 00:02:05,240
Speaker 8: So all right, this is something that you know a

37
00:02:05,240 --> 00:02:06,680
Speaker 8: lot of people have been looking forward to for a

38
00:02:06,680 --> 00:02:10,600
Speaker 8: long time. So Corey and Justin from Support Black Colleges

39
00:02:12,320 --> 00:02:17,160
Speaker 8: met these guys a while ago, and Corey was actually

40
00:02:17,280 --> 00:02:20,919
Speaker 8: pretty vocal on Instagram to try to get this interview done.

41
00:02:23,639 --> 00:02:26,280
Speaker 7: The funniest message I feel like he would write to

42
00:02:26,480 --> 00:02:30,760
Speaker 7: Justin like damn, Justin, it wasn't our turning yet I'm like.

43
00:02:30,880 --> 00:02:36,720
Speaker 3: Okay, that's no Like I let his side on that nothing.

44
00:02:36,760 --> 00:02:38,680
Speaker 7: But I'll say this, the last time we saw each other,

45
00:02:38,720 --> 00:02:40,600
Speaker 7: I said just we're getting it done.

46
00:02:40,880 --> 00:02:44,560
Speaker 8: We're gonna get it. But yeah, I always read the comments.

47
00:02:45,240 --> 00:02:46,720
Speaker 8: It was a little you know, it's a little slick

48
00:02:46,720 --> 00:02:50,400
Speaker 8: comment like oh yeah, they're.

49
00:02:50,200 --> 00:02:51,360
Speaker 6: Talking about merch.

50
00:02:54,720 --> 00:03:01,639
Speaker 7: Best messals in Atlanta, bro and we made a bag

51
00:03:01,680 --> 00:03:07,400
Speaker 7: of investments though I was it shout out to investment everyone,

52
00:03:08,800 --> 00:03:11,239
Speaker 7: fact every but that was one of the beautiful things.

53
00:03:11,280 --> 00:03:13,320
Speaker 7: It was like all the merchants said the same thing,

54
00:03:13,440 --> 00:03:16,120
Speaker 7: like yo, it was such a outpouring of support, like

55
00:03:16,280 --> 00:03:18,480
Speaker 7: everybody sold out at so that's not everybody.

56
00:03:18,520 --> 00:03:20,360
Speaker 3: But you know, it's so funny because I always tell

57
00:03:20,520 --> 00:03:22,519
Speaker 3: justin I feeling like we get slept on so much,

58
00:03:22,680 --> 00:03:25,919
Speaker 3: like our list of accomplishments is so long. And then

59
00:03:25,919 --> 00:03:27,960
Speaker 3: they'd be like, oh, they're just a clothing brand, just

60
00:03:28,000 --> 00:03:30,280
Speaker 3: the clothing brand, and just be like yo, y'all people

61
00:03:30,280 --> 00:03:30,960
Speaker 3: don't understand.

62
00:03:31,000 --> 00:03:32,720
Speaker 9: So I'm always vocal justin.

63
00:03:33,639 --> 00:03:36,240
Speaker 3: It's like cool for me, Like I mean, like, man,

64
00:03:36,240 --> 00:03:38,000
Speaker 3: I won't be because if you don't say nothing, then

65
00:03:38,080 --> 00:03:38,920
Speaker 3: people may not know.

66
00:03:39,800 --> 00:03:41,320
Speaker 6: That's like speaking.

67
00:03:42,360 --> 00:03:44,920
Speaker 9: So what I am getting better at knowing how to

68
00:03:44,960 --> 00:03:48,400
Speaker 9: say things. That's that's really it's not about saying something

69
00:03:48,480 --> 00:03:49,360
Speaker 9: about how you say it.

70
00:03:49,400 --> 00:03:52,640
Speaker 10: Really, that's the thing that like, whenever Cory's saying something,

71
00:03:52,640 --> 00:03:54,440
Speaker 10: I just be like, we just need to work harder,

72
00:03:54,600 --> 00:03:55,160
Speaker 10: Like you know.

73
00:03:55,680 --> 00:04:00,520
Speaker 9: That's what your point in the comment. Wow, that's crazy serious.

74
00:04:00,560 --> 00:04:02,920
Speaker 10: I'm like, but I understand because Corey, like you know,

75
00:04:02,960 --> 00:04:06,040
Speaker 10: we did this and that we under twenties and in

76
00:04:06,080 --> 00:04:08,280
Speaker 10: twenties or whatever, and like I feel like, you know,

77
00:04:08,720 --> 00:04:10,200
Speaker 10: like people don't respect us or whatever.

78
00:04:10,240 --> 00:04:12,080
Speaker 6: I'm just like, oh, let's just keep working.

79
00:04:12,480 --> 00:04:14,720
Speaker 7: And what I appreciate most of that, y'all always showed up.

80
00:04:15,520 --> 00:04:17,360
Speaker 7: Even though if we didn't do an episode, if we

81
00:04:17,400 --> 00:04:19,360
Speaker 7: had an event, y'all was there. There was something that

82
00:04:19,440 --> 00:04:21,120
Speaker 7: y'all could be a part of the support. Y'all was there,

83
00:04:21,240 --> 00:04:23,120
Speaker 7: of course. So we were just always in the same rooms.

84
00:04:23,160 --> 00:04:24,679
Speaker 7: It was just a matter of time. So I'm happy

85
00:04:24,680 --> 00:04:27,520
Speaker 7: that I appreciate you. It was always love Corey.

86
00:04:30,200 --> 00:04:32,960
Speaker 9: I always show up. I love going to black people

87
00:04:33,080 --> 00:04:34,279
Speaker 9: stuff who are doing great things.

88
00:04:34,960 --> 00:04:37,440
Speaker 3: Y'all packed up. I forgot who we was on Edgewood.

89
00:04:37,839 --> 00:04:39,320
Speaker 3: Y'all packed that place out.

90
00:04:39,480 --> 00:04:41,039
Speaker 5: Oh yeah, that was the networking event.

91
00:04:43,240 --> 00:04:49,280
Speaker 7: I was flush, yeah, flush.

92
00:04:49,640 --> 00:04:54,279
Speaker 8: So I was like, always showed us love man, like

93
00:04:54,279 --> 00:04:55,919
Speaker 8: a real second one. I love it out here. So

94
00:04:56,000 --> 00:04:59,040
Speaker 8: much black excellence out here. Everybody's just vibing together. So

95
00:04:59,520 --> 00:05:01,160
Speaker 8: but I'm glad we got a chance to get this done.

96
00:05:01,200 --> 00:05:03,320
Speaker 8: So for people that are not familiar, Support Black College

97
00:05:03,400 --> 00:05:06,279
Speaker 8: is a multi million dollar brand that's tearing up the

98
00:05:06,480 --> 00:05:09,000
Speaker 8: space for the last five years or so, right.

99
00:05:09,240 --> 00:05:12,960
Speaker 6: Probably took it seriously three years.

100
00:05:12,960 --> 00:05:13,480
Speaker 9: Three years.

101
00:05:13,600 --> 00:05:16,040
Speaker 8: So yeah, you've probably seen their hoodies on, like Chris Paul.

102
00:05:16,360 --> 00:05:18,280
Speaker 8: Actually Bobby Wagner had the hoodie on when we did

103
00:05:18,279 --> 00:05:18,840
Speaker 8: the interview with him.

104
00:05:18,839 --> 00:05:23,240
Speaker 9: Oh I did see that. He's for a long time.

105
00:05:23,480 --> 00:05:24,880
Speaker 6: Yeah, yeah, yeah.

106
00:05:24,920 --> 00:05:29,920
Speaker 8: So it's it's interesting because it's like one of these things,

107
00:05:29,960 --> 00:05:32,159
Speaker 8: like our thing is asces of a liabilities, you see it.

108
00:05:32,160 --> 00:05:34,440
Speaker 8: It's directly so it's like you don't have to guess

109
00:05:34,480 --> 00:05:37,760
Speaker 8: support Black colleges. It's not too much more to really

110
00:05:37,800 --> 00:05:41,720
Speaker 8: think what's the hidden meaning behind it. But so it

111
00:05:41,839 --> 00:05:44,080
Speaker 8: just goes to show you that sometimes keeping it simple

112
00:05:44,440 --> 00:05:46,240
Speaker 8: can go a lot further than trying to be like

113
00:05:46,320 --> 00:05:48,159
Speaker 8: really complex and abstract.

114
00:05:48,440 --> 00:05:49,880
Speaker 5: So this is gonna be a dop conversation.

115
00:05:50,000 --> 00:05:51,520
Speaker 8: We're going to talk about how they was able to

116
00:05:51,560 --> 00:05:54,680
Speaker 8: build such an impressive empire in a short period of time,

117
00:05:55,760 --> 00:05:58,280
Speaker 8: and yeah, we're gonna give all the game on the

118
00:05:58,320 --> 00:06:02,120
Speaker 8: merch side, marketing, influence and marketing all that kind of stuff.

119
00:06:02,160 --> 00:06:04,160
Speaker 5: So before we start, man, thanks for joining us. Appreciate it.

120
00:06:04,520 --> 00:06:05,960
Speaker 9: Thank you all for having this is great.

121
00:06:06,160 --> 00:06:09,520
Speaker 3: This place is fire. Everybody can see what this looks like.

122
00:06:10,400 --> 00:06:13,560
Speaker 9: Black Excellence, Like, what up?

123
00:06:14,440 --> 00:06:17,920
Speaker 8: All right, So let's let's get the backstory Support Black Colleges.

124
00:06:18,000 --> 00:06:19,880
Speaker 8: How did this company come about?

125
00:06:20,360 --> 00:06:22,120
Speaker 9: Yeah, so I was at Howard University.

126
00:06:22,839 --> 00:06:26,240
Speaker 3: I was a sophomore and literally started with me and

127
00:06:26,279 --> 00:06:29,000
Speaker 3: my cousin and we just made a shirt that said

128
00:06:29,040 --> 00:06:31,880
Speaker 3: support Black Collegists. It's like a T shirt T shirt,

129
00:06:31,920 --> 00:06:33,719
Speaker 3: and I think I was trying to find the outfit

130
00:06:33,760 --> 00:06:36,080
Speaker 3: for like homecoming. I wanted something fire that nobody else had.

131
00:06:36,480 --> 00:06:39,279
Speaker 3: So I all started with this one shirt support Black Collegists.

132
00:06:39,520 --> 00:06:41,240
Speaker 3: And we had a little things on the side here

133
00:06:41,240 --> 00:06:43,080
Speaker 3: and there, like we used to make these USB bracist

134
00:06:43,120 --> 00:06:43,600
Speaker 3: remember the braik.

135
00:06:44,240 --> 00:06:47,800
Speaker 9: We made these little USB bracelets. It was like a plastic.

136
00:06:47,320 --> 00:06:49,040
Speaker 3: Bracelet, but you connected it and it turned to a

137
00:06:49,040 --> 00:06:51,240
Speaker 3: bracelet and it was a Howard University one. And so

138
00:06:51,320 --> 00:06:52,839
Speaker 3: I found a way to get into the bookstore and

139
00:06:52,839 --> 00:06:53,920
Speaker 3: we were selling them, and I'm like, yo.

140
00:06:53,880 --> 00:06:55,320
Speaker 9: People like HBCU stuff.

141
00:06:55,760 --> 00:06:57,560
Speaker 3: I realized that people liked it, so we made a

142
00:06:57,560 --> 00:07:01,039
Speaker 3: shirt this logo right here support by Colleges and we

143
00:07:01,040 --> 00:07:03,360
Speaker 3: had a different iteration of it as well, and then

144
00:07:04,000 --> 00:07:06,640
Speaker 3: I wore it and people were just like, yo, need that,

145
00:07:06,760 --> 00:07:09,200
Speaker 3: need that. So my business mind, I'm like, we got

146
00:07:09,240 --> 00:07:11,280
Speaker 3: to make some moreties. And at the time, you know,

147
00:07:11,280 --> 00:07:13,720
Speaker 3: I didn't know that about a clothing line scale and nothing.

148
00:07:13,800 --> 00:07:15,760
Speaker 3: I'm just trying to make some quick bread. And so

149
00:07:15,800 --> 00:07:18,160
Speaker 3: we end up getting booth at homecoming selling all our

150
00:07:18,240 --> 00:07:21,480
Speaker 3: merch out made a few thousand dollars, and you know,

151
00:07:21,760 --> 00:07:24,360
Speaker 3: support by College was literally born just off of wanting

152
00:07:24,360 --> 00:07:25,880
Speaker 3: to make a T shirt for HBCUs.

153
00:07:26,520 --> 00:07:29,080
Speaker 6: Because the start the story starts with y'all.

154
00:07:29,120 --> 00:07:31,000
Speaker 7: Y'all started in the partying world, right, like y'all a

155
00:07:31,200 --> 00:07:34,120
Speaker 7: mooring parties and you said we but like just you

156
00:07:34,120 --> 00:07:37,120
Speaker 7: didn't come on right away, like if I'm correct, it

157
00:07:37,240 --> 00:07:38,520
Speaker 7: was like your thing was like, let me just add

158
00:07:38,600 --> 00:07:40,760
Speaker 7: value to what he's doing, which is something that people

159
00:07:41,080 --> 00:07:42,880
Speaker 7: kind of overlook like just adding value.

160
00:07:42,920 --> 00:07:44,720
Speaker 6: So like, how did that relationship develop?

161
00:07:44,840 --> 00:07:48,520
Speaker 10: Yeah, so back home, I'm from Houston, So back home,

162
00:07:48,880 --> 00:07:51,360
Speaker 10: my mom she would she would do like her nine

163
00:07:51,360 --> 00:07:53,400
Speaker 10: to five and then she would do real estate and

164
00:07:53,440 --> 00:07:55,600
Speaker 10: then at night she would do bottle service. So like

165
00:07:55,760 --> 00:07:59,480
Speaker 10: she was like heavily, you know, just hustling. And she

166
00:07:59,480 --> 00:08:02,160
Speaker 10: would always let me come to the parties and stuff,

167
00:08:02,200 --> 00:08:03,840
Speaker 10: like she was in the twenty woman up clubs and

168
00:08:03,840 --> 00:08:04,280
Speaker 10: I was like.

169
00:08:04,280 --> 00:08:06,239
Speaker 6: You know, sixteen, like you know whatever.

170
00:08:06,440 --> 00:08:07,800
Speaker 10: And then she'd be like, you know, come out for

171
00:08:07,840 --> 00:08:10,160
Speaker 10: your birthday, like you know whatever. So then I'll go

172
00:08:10,200 --> 00:08:12,120
Speaker 10: and I'm like, man, that what's up? So then I

173
00:08:12,160 --> 00:08:13,920
Speaker 10: was like I need to start throwing parties too. So

174
00:08:13,960 --> 00:08:15,960
Speaker 10: before I even made it to Howard, I was throwing

175
00:08:16,000 --> 00:08:19,080
Speaker 10: like teen parties and stuff. So I did that, and

176
00:08:19,120 --> 00:08:20,840
Speaker 10: I was like, man, if I go to Howard, I'm

177
00:08:20,880 --> 00:08:23,400
Speaker 10: making bread because I was making a couple thousand dollars

178
00:08:23,400 --> 00:08:25,520
Speaker 10: a party young and I was like, well, I know

179
00:08:25,600 --> 00:08:27,920
Speaker 10: college is going to be a central market that we

180
00:08:27,960 --> 00:08:30,760
Speaker 10: could just really tap into. So I went up there

181
00:08:30,800 --> 00:08:32,320
Speaker 10: and I was like, well, my first mind is like

182
00:08:32,640 --> 00:08:34,920
Speaker 10: see who's doing it already, and see what's going on.

183
00:08:35,160 --> 00:08:36,800
Speaker 10: And then I went to a house party during my

184
00:08:36,840 --> 00:08:41,040
Speaker 10: freshman week and I just sat outside and then Corey

185
00:08:41,120 --> 00:08:43,080
Speaker 10: was at the door, so then he came out because

186
00:08:43,120 --> 00:08:44,760
Speaker 10: I was like trying to figure out, like who's working

187
00:08:44,800 --> 00:08:48,880
Speaker 10: the door weird and in mind you like, I'm twisted

188
00:08:48,920 --> 00:08:50,640
Speaker 10: my hair twisted up now, but I'm talking like I

189
00:08:50,679 --> 00:08:53,280
Speaker 10: had a fro, like big fro in college.

190
00:08:53,520 --> 00:08:54,400
Speaker 6: And then he just came out.

191
00:08:54,440 --> 00:08:56,440
Speaker 10: I was like, Yo, you're good, bro, Like you're drunk,

192
00:08:56,480 --> 00:08:59,400
Speaker 10: and I'm like nah, I'm like nah, I'm just trying

193
00:08:59,400 --> 00:09:01,520
Speaker 10: to see like who's working the door, who's throwing the parties,

194
00:09:01,559 --> 00:09:04,319
Speaker 10: like where people go into the houses and like.

195
00:09:04,280 --> 00:09:04,960
Speaker 6: Stuff like that.

196
00:09:05,120 --> 00:09:06,720
Speaker 10: And then we kind of just became friends and he

197
00:09:06,800 --> 00:09:08,800
Speaker 10: invited me to the party to come in, and then

198
00:09:08,840 --> 00:09:11,280
Speaker 10: after that we started to like really do the parties together.

199
00:09:11,280 --> 00:09:13,760
Speaker 7: That's crazy because when we say college is a business decision,

200
00:09:14,040 --> 00:09:16,240
Speaker 7: we're usually thinking like the financial due They're looking at

201
00:09:16,240 --> 00:09:19,200
Speaker 7: it from a totally different sective. There's an audience there

202
00:09:19,400 --> 00:09:20,520
Speaker 7: I need to capitalize at that.

203
00:09:21,240 --> 00:09:25,080
Speaker 8: God's I used to go to school in Baltimore or

204
00:09:25,600 --> 00:09:26,559
Speaker 8: I didn't go to HBCU.

205
00:09:26,600 --> 00:09:27,640
Speaker 5: I was at U NBC.

206
00:09:28,559 --> 00:09:31,360
Speaker 8: But you know Baltimore, it's a lot of black colleges

207
00:09:31,480 --> 00:09:38,000
Speaker 8: like Morgan specifically Morgan and Booie, but also damn, what's

208
00:09:38,040 --> 00:09:40,720
Speaker 8: the one on copp and State Copy so I had

209
00:09:40,760 --> 00:09:42,040
Speaker 8: a lot of guys from New York that was went

210
00:09:42,080 --> 00:09:44,400
Speaker 8: to school in Morgan and a few of them they

211
00:09:44,480 --> 00:09:46,439
Speaker 8: used to do party promot. They used to throw parties

212
00:09:46,920 --> 00:09:48,680
Speaker 8: and they used to make a lot of money.

213
00:09:49,000 --> 00:09:50,440
Speaker 5: Like they was holy for college.

214
00:09:50,440 --> 00:09:52,679
Speaker 8: For college kid, that's like a woman business because you know,

215
00:09:53,000 --> 00:09:54,720
Speaker 8: especially like I said, like the Black college was like

216
00:09:54,760 --> 00:09:57,319
Speaker 8: you know you're going to party a lot, not just home,

217
00:09:57,679 --> 00:09:59,280
Speaker 8: Like every week there's a party.

218
00:09:59,080 --> 00:10:01,320
Speaker 9: Like everywhere every week is three or four parties.

219
00:10:01,360 --> 00:10:04,679
Speaker 3: And the thing is like it's arguable that the party

220
00:10:04,800 --> 00:10:07,800
Speaker 3: wasn't more popular than the basketball team than Greeks because

221
00:10:07,960 --> 00:10:10,160
Speaker 3: we literally providing the fund that all of them come to.

222
00:10:10,600 --> 00:10:12,400
Speaker 3: So when it's like a probated like AQ though it's

223
00:10:12,400 --> 00:10:14,600
Speaker 3: a probate party, like can you do these these things?

224
00:10:14,600 --> 00:10:16,679
Speaker 3: But one thing Justine said that was really important. He

225
00:10:16,760 --> 00:10:20,400
Speaker 3: provided by you since day one. And he's always been different,

226
00:10:20,600 --> 00:10:22,760
Speaker 3: like imagine going outside of party sy and to kill

227
00:10:22,800 --> 00:10:23,360
Speaker 3: the big afro.

228
00:10:23,640 --> 00:10:25,360
Speaker 9: He used to have this rat tail.

229
00:10:26,120 --> 00:10:28,960
Speaker 3: He had like a bunch of colorful wristband. Like he

230
00:10:29,040 --> 00:10:32,120
Speaker 3: was very different, I should say that. But the first

231
00:10:32,120 --> 00:10:33,439
Speaker 3: thing when he said about the money thing, I'm like,

232
00:10:33,480 --> 00:10:35,880
Speaker 3: you're a freshman talking like that, Oh yeah, you different,

233
00:10:36,000 --> 00:10:38,360
Speaker 3: like and instantly connected me to him, and I think

234
00:10:38,400 --> 00:10:42,160
Speaker 3: that that relationship of respect, like from that point really

235
00:10:42,200 --> 00:10:43,120
Speaker 3: got us here, honestly.

236
00:10:43,200 --> 00:10:46,040
Speaker 8: So y'all y'all met on campus. Yeah, but that's that's

237
00:10:46,040 --> 00:10:47,559
Speaker 8: a good story for black colleges as well.

238
00:10:47,559 --> 00:10:48,200
Speaker 9: Like you met your.

239
00:10:48,080 --> 00:10:52,040
Speaker 8: Business partner on an HPCU s all right. But originally,

240
00:10:52,040 --> 00:10:55,440
Speaker 8: so you started and you you're not an owner. Originally

241
00:10:55,880 --> 00:10:56,760
Speaker 8: you're just helping out.

242
00:10:57,080 --> 00:10:59,520
Speaker 10: Yeah, Like he was like, Yo, Justin, I'm about to

243
00:10:59,559 --> 00:11:00,839
Speaker 10: do a photo shoot from my brand.

244
00:11:00,880 --> 00:11:01,720
Speaker 6: You mind pulling up?

245
00:11:01,760 --> 00:11:03,360
Speaker 10: I was like, I bet, Like if you scroll all

246
00:11:03,360 --> 00:11:05,000
Speaker 10: the way to the bottom of Sport by Colleges, I'm

247
00:11:05,040 --> 00:11:08,480
Speaker 10: the first photo, like the first photo shot after a

248
00:11:08,480 --> 00:11:10,679
Speaker 10: while too. Yeah, and then I had an interest in

249
00:11:10,760 --> 00:11:14,000
Speaker 10: like Twitter and like growing like digital marketing and stuff.

250
00:11:14,040 --> 00:11:16,400
Speaker 10: So I made them a Twitter you know, got it

251
00:11:16,440 --> 00:11:18,280
Speaker 10: a couple hundred followers and just gave it to him,

252
00:11:18,320 --> 00:11:20,600
Speaker 10: like just I wanted to help. And then that was

253
00:11:20,640 --> 00:11:22,959
Speaker 10: really my I just wanted to be a good friend.

254
00:11:22,679 --> 00:11:25,640
Speaker 7: Like you created the social platforms for them, yeah, like

255
00:11:25,960 --> 00:11:26,199
Speaker 7: of love.

256
00:11:26,360 --> 00:11:27,240
Speaker 6: Yeah, Like it was.

257
00:11:27,320 --> 00:11:29,319
Speaker 5: So at what point do you become business partners?

258
00:11:29,480 --> 00:11:32,560
Speaker 6: That was three years ago. Like, how did that happen?

259
00:11:33,240 --> 00:11:35,680
Speaker 10: Yeah, so I was in I was in Houston. So

260
00:11:35,840 --> 00:11:39,320
Speaker 10: after graduating college, I got a job and then like

261
00:11:39,360 --> 00:11:41,920
Speaker 10: six months eight months, and I was like this is impossible,

262
00:11:42,000 --> 00:11:44,760
Speaker 10: Like it's no way. I'm just I'm a terrible employee.

263
00:11:44,800 --> 00:11:48,439
Speaker 10: What you doing digital marketing for? Like a weight scale company?

264
00:11:48,600 --> 00:11:49,280
Speaker 10: Like randomly?

265
00:11:49,440 --> 00:11:50,880
Speaker 6: So random?

266
00:11:51,720 --> 00:11:55,400
Speaker 10: So I'm doing that and then Corey is calling me like, yeah,

267
00:11:55,440 --> 00:11:57,160
Speaker 10: I think I'm about to pick support by colleges back

268
00:11:57,200 --> 00:11:59,720
Speaker 10: up because remember he's like, you know, on and off

269
00:11:59,720 --> 00:12:01,559
Speaker 10: with it after school or whatever, like he was working

270
00:12:01,559 --> 00:12:05,000
Speaker 10: his own job, et cetera. So I quit my job

271
00:12:05,120 --> 00:12:06,840
Speaker 10: and then I started to get into like the whole

272
00:12:06,880 --> 00:12:09,280
Speaker 10: other side, like just doing things I wasn't supposed to

273
00:12:09,320 --> 00:12:11,920
Speaker 10: be doing. And then I'm just like so I'm making

274
00:12:12,000 --> 00:12:13,880
Speaker 10: money though you know what I'm saying, like the wrong way.

275
00:12:14,000 --> 00:12:16,280
Speaker 10: But Corey's like, yo, bro, like you need to come

276
00:12:16,320 --> 00:12:18,440
Speaker 10: down here. I'm in Atlanta, like it's live this and that.

277
00:12:18,520 --> 00:12:20,600
Speaker 10: I'm like, bro, I'm getting money. I'm straight like it's cool.

278
00:12:20,920 --> 00:12:23,280
Speaker 10: And then one day it was just it dawned on me.

279
00:12:23,320 --> 00:12:24,800
Speaker 10: It was like all right, I'm either gonna go like

280
00:12:24,920 --> 00:12:27,640
Speaker 10: the right way and like not know what's gonna go

281
00:12:27,679 --> 00:12:30,960
Speaker 10: on and hopefully be successful or continue going the wrong way.

282
00:12:30,960 --> 00:12:34,000
Speaker 6: And either like be dead, jail like whatever.

283
00:12:34,240 --> 00:12:35,840
Speaker 10: And I was like, all right, let me just go

284
00:12:35,880 --> 00:12:37,680
Speaker 10: try like it's my boy, you know, it is what

285
00:12:37,760 --> 00:12:39,640
Speaker 10: it is. So then I moved down to Atlanta. And

286
00:12:39,679 --> 00:12:41,040
Speaker 10: then that's when we started taking it serious.

287
00:12:41,080 --> 00:12:44,319
Speaker 7: So you had just graduated college, Yeah, and you decided

288
00:12:44,360 --> 00:12:47,280
Speaker 7: to leave d C. He chose Atlanta because I know

289
00:12:47,320 --> 00:12:49,480
Speaker 7: you was going back with you between DC and New York.

290
00:12:49,600 --> 00:12:49,840
Speaker 9: Yeah.

291
00:12:49,960 --> 00:12:51,559
Speaker 3: I was thinking what I was gonna stay or not,

292
00:12:51,640 --> 00:12:53,760
Speaker 3: but my roommates at the time was all leaving, so

293
00:12:53,800 --> 00:12:54,959
Speaker 3: I'm like, am I just gonna stay in DC?

294
00:12:55,040 --> 00:12:57,160
Speaker 9: It's kind of expensive. And then I had an apartment

295
00:12:57,200 --> 00:12:57,439
Speaker 9: in New.

296
00:12:57,400 --> 00:13:00,600
Speaker 3: York because I was working for a startup under Ron Parker,

297
00:13:00,840 --> 00:13:02,800
Speaker 3: who created one of us created Facebook and Napster.

298
00:13:02,880 --> 00:13:04,120
Speaker 6: I might know him.

299
00:13:04,400 --> 00:13:07,440
Speaker 3: Yeah, I was working like directly under him doing marketing,

300
00:13:07,480 --> 00:13:10,960
Speaker 3: social media marketing and college like college engagement essentially because

301
00:13:10,960 --> 00:13:12,439
Speaker 3: they knew I was a promoter. So they was like, oh,

302
00:13:12,440 --> 00:13:15,079
Speaker 3: you can get the colleges. And so I moved to

303
00:13:15,120 --> 00:13:17,760
Speaker 3: Atlanta randomly. I've been one time before that. I just

304
00:13:18,520 --> 00:13:20,480
Speaker 3: knew I wanted to come here. I'm a type of

305
00:13:20,480 --> 00:13:22,319
Speaker 3: person I just go like, I don't think about it.

306
00:13:22,320 --> 00:13:24,560
Speaker 3: I just make moves. And so went to Atlanta. I

307
00:13:24,600 --> 00:13:27,800
Speaker 3: had a two bedroom apartment. I had to build such

308
00:13:27,800 --> 00:13:30,560
Speaker 3: a I had to build a package to get Justin here.

309
00:13:30,600 --> 00:13:33,560
Speaker 3: Like that time was like five seven, eight months of

310
00:13:33,600 --> 00:13:35,960
Speaker 3: me saying Justin, come to Atlanta, Come to Atlanta. I

311
00:13:36,000 --> 00:13:38,520
Speaker 3: got an apartment here, I got this. Hey, I'm making money.

312
00:13:38,559 --> 00:13:40,360
Speaker 3: Like I was really trying to get him because I

313
00:13:40,440 --> 00:13:42,000
Speaker 3: knew the value that he brought me in college, and

314
00:13:42,000 --> 00:13:43,319
Speaker 3: I'm like, this is the person I want to.

315
00:13:43,240 --> 00:13:45,439
Speaker 9: Work with, because for us, it's never really about the money.

316
00:13:45,440 --> 00:13:49,120
Speaker 3: It was all about the relationships, the controlling the environment,

317
00:13:49,240 --> 00:13:51,600
Speaker 3: like putting on these dope events. And so I knew

318
00:13:51,600 --> 00:13:53,160
Speaker 3: that if he did the same thing he did with

319
00:13:53,200 --> 00:13:55,160
Speaker 3: the parties was supported by college, I knew it could

320
00:13:55,160 --> 00:13:57,720
Speaker 3: be unstoppable. And I finally got him out there.

321
00:13:57,800 --> 00:13:59,160
Speaker 5: So all right, So how does it all right?

322
00:13:59,200 --> 00:14:02,160
Speaker 8: So three years ago you moved to Atlanta, you guys

323
00:14:02,160 --> 00:14:04,720
Speaker 8: decided to be business partners. So what's the next steps

324
00:14:04,760 --> 00:14:06,800
Speaker 8: to actually get this off the ground and up and running.

325
00:14:07,480 --> 00:14:07,920
Speaker 5: Evolution.

326
00:14:08,040 --> 00:14:10,760
Speaker 10: Well, it's interesting because like when I moved down here,

327
00:14:10,840 --> 00:14:14,320
Speaker 10: we didn't immediately become business partners because like, I don't know,

328
00:14:14,360 --> 00:14:16,080
Speaker 10: it just didn't feel right to me. It's like just

329
00:14:16,120 --> 00:14:17,960
Speaker 10: come down and be like, oh, what's up, Like I'm

330
00:14:17,960 --> 00:14:19,040
Speaker 10: trying to go fifty fifty?

331
00:14:19,120 --> 00:14:19,800
Speaker 6: Like what we doing?

332
00:14:20,000 --> 00:14:22,680
Speaker 10: Like, so I just kind of moved down and then, like, bro,

333
00:14:22,800 --> 00:14:25,120
Speaker 10: Corey will tell you. So in college, like I was

334
00:14:25,320 --> 00:14:28,360
Speaker 10: like drinking every weekend, like partying hard, like all of

335
00:14:28,400 --> 00:14:29,880
Speaker 10: this stuff. But when I moved down, I knew I

336
00:14:29,880 --> 00:14:31,800
Speaker 10: had to make a change, and that's when I really

337
00:14:31,840 --> 00:14:34,120
Speaker 10: started like reading and meditating and stuff like that.

338
00:14:34,360 --> 00:14:37,560
Speaker 6: So the first like thirty ninety days.

339
00:14:37,360 --> 00:14:39,600
Speaker 10: I literally was in my room and didn't really didn't

340
00:14:39,640 --> 00:14:41,680
Speaker 10: talk much to Corey at all. But I was just

341
00:14:41,680 --> 00:14:43,880
Speaker 10: trying to like make some money on my own. So

342
00:14:44,280 --> 00:14:46,680
Speaker 10: I built up an income of like managing people's social

343
00:14:46,720 --> 00:14:48,600
Speaker 10: media to like five thousand a month or something like

344
00:14:48,600 --> 00:14:51,080
Speaker 10: that within like thirty days. And then Corey ran a

345
00:14:51,120 --> 00:14:53,600
Speaker 10: shade room post for support by colleges and then it

346
00:14:53,960 --> 00:14:56,200
Speaker 10: like did I don't know, maybe like twenty ten, twenty K,

347
00:14:56,320 --> 00:14:58,720
Speaker 10: thirty k something like that, and then he was like, bro,

348
00:14:58,800 --> 00:15:00,200
Speaker 10: there's no way I could do this on my on

349
00:15:00,320 --> 00:15:02,400
Speaker 10: Like if you want to be a part of it. Bro,

350
00:15:02,960 --> 00:15:06,360
Speaker 10: come on, I got twenty thousand dollars in inventory, throw

351
00:15:06,440 --> 00:15:08,120
Speaker 10: up some bread and let's do it. And then that's

352
00:15:08,120 --> 00:15:09,960
Speaker 10: when I was like, I bet and I just did

353
00:15:09,960 --> 00:15:11,800
Speaker 10: it from there. So that's how I kind of got in.

354
00:15:12,040 --> 00:15:14,760
Speaker 7: Yeah, so he had the twenty thousand in inventory, So

355
00:15:15,960 --> 00:15:17,800
Speaker 7: what's the offer to him now, Like, I want you

356
00:15:17,800 --> 00:15:19,440
Speaker 7: to be my partner fifty fifty.

357
00:15:19,440 --> 00:15:21,880
Speaker 3: I'm like, look, I got twenty thousand inventory, I have

358
00:15:22,080 --> 00:15:24,800
Speaker 3: zero help. If you give me ten thousand dollars, you

359
00:15:24,880 --> 00:15:27,040
Speaker 3: can be fifty fifty on this. Well, we didn't know

360
00:15:27,160 --> 00:15:28,920
Speaker 3: was going to be Bob with college. Is just you know,

361
00:15:29,160 --> 00:15:30,800
Speaker 3: I didn't think it was fair to give him like

362
00:15:31,240 --> 00:15:33,080
Speaker 3: a smaller percentagecause I knew I was gonna make him

363
00:15:33,080 --> 00:15:35,560
Speaker 3: go to work. So I was like, fifty percent all in,

364
00:15:35,640 --> 00:15:38,080
Speaker 3: let's do it. And you know, little did I know

365
00:15:38,160 --> 00:15:40,280
Speaker 3: that his last ten thousand and they gave me was

366
00:15:40,440 --> 00:15:42,680
Speaker 3: all he had. He literally had two pennies left in

367
00:15:42,720 --> 00:15:44,880
Speaker 3: his bank account when he gave me that ten thousand,

368
00:15:45,000 --> 00:15:47,080
Speaker 3: and I had no clue that that was the case,

369
00:15:47,080 --> 00:15:50,920
Speaker 3: because it wasn't talking to me like like I thought,

370
00:15:51,160 --> 00:15:53,680
Speaker 3: I'm like, yo, look you're doing in Houston, like he

371
00:15:53,840 --> 00:15:56,160
Speaker 3: was such a different person, Like even I'm just getting

372
00:15:56,160 --> 00:15:58,520
Speaker 3: down getting to know this justice. But O, Justin, we

373
00:15:58,560 --> 00:16:01,600
Speaker 3: used to turn up and it does that. He's like, nah,

374
00:16:01,600 --> 00:16:06,160
Speaker 3: I'm meditating. I'm like, yeah, he gave his last ten thousand.

375
00:16:05,920 --> 00:16:13,760
Speaker 7: And when Martin went to the sabbatical, definitely that gotcha.

376
00:16:13,880 --> 00:16:15,400
Speaker 5: So all right, so let's get into this.

377
00:16:15,480 --> 00:16:19,960
Speaker 7: So you do it all without breaking a sweat, like

378
00:16:20,120 --> 00:16:23,480
Speaker 7: being a boss exec to Tuesday tennis, to homework a

379
00:16:23,480 --> 00:16:27,600
Speaker 7: why do kids have so much homework? Family dinners, lunches, brunches,

380
00:16:27,800 --> 00:16:30,720
Speaker 7: trips to the vet, and a weekend getaway that's anything

381
00:16:30,760 --> 00:16:33,160
Speaker 7: but a getaway. And you do it all in style,

382
00:16:33,840 --> 00:16:36,480
Speaker 7: even when you have back to back conference calls on

383
00:16:36,520 --> 00:16:39,560
Speaker 7: top of the kid's orchestier recitals, not to mention your

384
00:16:39,640 --> 00:16:43,720
Speaker 7: side hustle. That's why they created the fully reimagined Infinity

385
00:16:43,880 --> 00:16:47,760
Speaker 7: QX sixty, a luxury suv as functional as it is

386
00:16:47,800 --> 00:16:51,240
Speaker 7: stylish and as versatile as it is serene, with premium

387
00:16:51,240 --> 00:16:55,200
Speaker 7: freaches like a panoramic moonroof, ample cargo space, and available

388
00:16:55,200 --> 00:16:58,360
Speaker 7: massaging front seats to bring the ease of luxury to

389
00:16:58,400 --> 00:16:59,360
Speaker 7: your every day.

390
00:17:00,000 --> 00:17:01,400
Speaker 6: Introducing the all new.

391
00:17:01,480 --> 00:17:05,480
Speaker 7: Infinity QX sixty design to help you take on life

392
00:17:05,640 --> 00:17:08,959
Speaker 7: and all the chaos that may come with it in style.

393
00:17:09,520 --> 00:17:13,760
Speaker 7: Learn more at INFINITYUSA dot com. Now with extremely limited availability,

394
00:17:14,119 --> 00:17:16,640
Speaker 7: contact your local retailer for inventory information.

395
00:17:18,080 --> 00:17:21,960
Speaker 8: You support black colleges, right, So the first thing that

396
00:17:22,000 --> 00:17:25,760
Speaker 8: comes to my mind is we talked about it off air.

397
00:17:25,920 --> 00:17:29,440
Speaker 5: But you have signature. That's the signature right now.

398
00:17:29,480 --> 00:17:32,280
Speaker 8: You have all this stuff for like individual colleges, right, right, So,

399
00:17:32,320 --> 00:17:34,520
Speaker 8: but for individual college you need a trademark.

400
00:17:34,680 --> 00:17:36,040
Speaker 6: Right You gotta get licensing.

401
00:17:36,280 --> 00:17:36,960
Speaker 5: How did that work?

402
00:17:37,160 --> 00:17:39,160
Speaker 6: That process is trash, very bad.

403
00:17:39,920 --> 00:17:42,320
Speaker 10: There's only a few companies that pretty much own the

404
00:17:42,359 --> 00:17:43,200
Speaker 10: licensing from.

405
00:17:43,080 --> 00:17:45,240
Speaker 6: Most schools, either like CLC or.

406
00:17:45,280 --> 00:17:47,160
Speaker 10: Lear Field or like one of the others. I don't

407
00:17:47,160 --> 00:17:50,040
Speaker 10: remember their names. But essentially you have to apply what

408
00:17:50,200 --> 00:17:52,560
Speaker 10: you can just do with like spending money. But different

409
00:17:52,560 --> 00:17:54,960
Speaker 10: colleges have different rates. So howard is like four hundred

410
00:17:54,960 --> 00:17:57,119
Speaker 10: dollars just to apply, and maybe like a cop it

411
00:17:57,200 --> 00:17:59,640
Speaker 10: might be like one hundred dollars just to apply. After

412
00:17:59,640 --> 00:18:02,440
Speaker 10: you apply, they either accept your decline. You you send

413
00:18:02,440 --> 00:18:04,760
Speaker 10: in your designs, they either accept a decline.

414
00:18:05,000 --> 00:18:06,040
Speaker 6: Then they want to sample.

415
00:18:06,080 --> 00:18:08,280
Speaker 10: So then you got to get to sample from overseas,

416
00:18:08,600 --> 00:18:10,960
Speaker 10: send it up, they decline and say, hey, this is wrong.

417
00:18:11,160 --> 00:18:12,600
Speaker 6: You get another sample, send.

418
00:18:12,400 --> 00:18:14,600
Speaker 10: It they approved, and then after they approve it, then

419
00:18:14,640 --> 00:18:17,920
Speaker 10: you can start selling online. So that's the whole process.

420
00:18:17,560 --> 00:18:19,040
Speaker 9: And then you have a percentage.

421
00:18:19,160 --> 00:18:22,280
Speaker 3: Yeah, and so some schools are seven percent, some schools

422
00:18:22,320 --> 00:18:22,680
Speaker 3: are five.

423
00:18:23,040 --> 00:18:23,800
Speaker 9: Two depends.

424
00:18:23,840 --> 00:18:25,840
Speaker 3: But even like for Howard, we try to do a

425
00:18:25,840 --> 00:18:28,320
Speaker 3: shirt and they're like, oh, it's too much red, more blue,

426
00:18:28,359 --> 00:18:29,119
Speaker 3: you need more gray.

427
00:18:29,520 --> 00:18:32,240
Speaker 9: Like it's very specific and very difficult.

428
00:18:32,359 --> 00:18:35,439
Speaker 10: Yeah, because every school has their own licensing department, so

429
00:18:35,480 --> 00:18:37,480
Speaker 10: it's not like you working on one person for everything.

430
00:18:37,560 --> 00:18:39,720
Speaker 6: It's like all schools have one specific person.

431
00:18:39,760 --> 00:18:42,520
Speaker 10: So this person might not care and this person might

432
00:18:42,760 --> 00:18:45,199
Speaker 10: actually care. So you can get away with certain things

433
00:18:45,240 --> 00:18:47,680
Speaker 10: with others, and then with other ones they like, nah,

434
00:18:47,760 --> 00:18:48,520
Speaker 10: you can't do that.

435
00:18:48,920 --> 00:18:50,959
Speaker 7: So that's something I obviously have to learn because I mean,

436
00:18:51,000 --> 00:18:53,520
Speaker 7: the story the first original shirt you had all schools

437
00:18:53,560 --> 00:18:55,880
Speaker 7: on the back of your shirt. Yeah, so was how

438
00:18:55,920 --> 00:18:57,760
Speaker 7: with the first school you worked with and how many

439
00:18:57,760 --> 00:18:59,680
Speaker 7: did you take on after that? It was like, let's

440
00:19:00,119 --> 00:19:02,800
Speaker 7: let's solidify Howard. And there was one after the other,

441
00:19:02,800 --> 00:19:03,800
Speaker 7: which just knock them all down.

442
00:19:03,920 --> 00:19:06,399
Speaker 3: Yeah, I mean, so It's so funny because when all

443
00:19:06,400 --> 00:19:07,920
Speaker 3: the schools on the back of your shirt, you actually

444
00:19:07,920 --> 00:19:12,080
Speaker 3: don't need licensing because it's not an individual. It's no colors,

445
00:19:12,119 --> 00:19:14,280
Speaker 3: it's just words. So if I say Howard, it could

446
00:19:14,280 --> 00:19:16,760
Speaker 3: be the white Howard, it could be Howard Stern, it

447
00:19:16,840 --> 00:19:20,080
Speaker 3: could be anybody. So you say Howard University. Yeah, we

448
00:19:20,119 --> 00:19:23,479
Speaker 3: say Howard University. The mecca is is trademark real HG

449
00:19:23,600 --> 00:19:25,879
Speaker 3: like stuff like that. It's very like and it is

450
00:19:25,920 --> 00:19:33,119
Speaker 3: the real at you by the way. I But so

451
00:19:33,200 --> 00:19:34,760
Speaker 3: Howard was the first one because were already there. We

452
00:19:34,800 --> 00:19:37,479
Speaker 3: already had a very large footprint from throwing parties. So

453
00:19:37,520 --> 00:19:39,359
Speaker 3: what we did was we took the exact same tactics

454
00:19:39,400 --> 00:19:41,320
Speaker 3: that we did for throwing parties and so merch. So

455
00:19:41,359 --> 00:19:44,359
Speaker 3: we're putting stickers all over campuses, were doing flyers under doors.

456
00:19:44,359 --> 00:19:47,159
Speaker 3: It's the same thing. We touched every single person. I'm

457
00:19:47,200 --> 00:19:49,480
Speaker 3: from North Carolina and we used to go to North

458
00:19:49,520 --> 00:19:52,600
Speaker 3: Carolina Anti's homecoming called g HO. It's crazy at homecomings.

459
00:19:52,720 --> 00:19:55,120
Speaker 3: I've never been to a homecoming. GHO is like that.

460
00:19:55,240 --> 00:19:57,679
Speaker 3: And I went to Howard, So Geo's like that. So

461
00:19:57,720 --> 00:20:00,600
Speaker 3: we went to GHO, tore it up like like a

462
00:20:00,680 --> 00:20:03,119
Speaker 3: he's like a social media personality at this time. So

463
00:20:04,320 --> 00:20:06,760
Speaker 3: we would go to pep rally wearing our car stuff

464
00:20:06,880 --> 00:20:08,920
Speaker 3: and get on stage in front of a thousand people

465
00:20:08,960 --> 00:20:11,480
Speaker 3: at another school, and we used to just like run

466
00:20:11,520 --> 00:20:11,800
Speaker 3: it up.

467
00:20:11,840 --> 00:20:12,960
Speaker 9: So then we started A and T.

468
00:20:13,160 --> 00:20:15,000
Speaker 3: I think we did a family and then we hit

469
00:20:15,040 --> 00:20:18,479
Speaker 3: the AUC carklend Morehouse, but it all started with Howard

470
00:20:18,560 --> 00:20:20,080
Speaker 3: and and T and I would probably say fam.

471
00:20:20,200 --> 00:20:21,879
Speaker 10: Yeah, And now I think we got like maybe like

472
00:20:21,920 --> 00:20:24,679
Speaker 10: somewhere around twenty six twenty seven licenses and there's one

473
00:20:24,720 --> 00:20:26,960
Speaker 10: hundred and seven HBCUs So it's just moving our way.

474
00:20:27,160 --> 00:20:29,480
Speaker 7: So is it the goal eventually to have all one

475
00:20:29,520 --> 00:20:31,439
Speaker 7: hundred and seven Yeah, knock them over?

476
00:20:31,920 --> 00:20:32,800
Speaker 9: Definitely the goal, you know.

477
00:20:33,160 --> 00:20:34,439
Speaker 3: Part of it, And we try to explain this to

478
00:20:34,480 --> 00:20:37,080
Speaker 3: our consumers, like part of it is like, all right, financially,

479
00:20:37,080 --> 00:20:38,960
Speaker 3: it has to be smart. He makes something from Howard's

480
00:20:38,960 --> 00:20:40,919
Speaker 3: gonna sell out, make some family's gonna sell out. But

481
00:20:40,960 --> 00:20:43,280
Speaker 3: she might have a smaller school, like you know still

482
00:20:43,359 --> 00:20:46,919
Speaker 3: in university that has eight hundred kids. It's harder for

483
00:20:47,040 --> 00:20:50,159
Speaker 3: us to go through that process and then not make money.

484
00:20:50,400 --> 00:20:52,360
Speaker 3: So we try to represent them in different ways, whether

485
00:20:52,359 --> 00:20:54,439
Speaker 3: it's on social putting on the back of our shirts

486
00:20:54,480 --> 00:20:57,119
Speaker 3: and doing things like that, working with their communities to

487
00:20:57,160 --> 00:20:59,520
Speaker 3: still be able to give back. But it's just it's

488
00:20:59,560 --> 00:21:00,840
Speaker 3: all time, honestly.

489
00:21:01,480 --> 00:21:05,960
Speaker 8: So our journey with merch, we started out with print

490
00:21:06,000 --> 00:21:12,840
Speaker 8: Fall and Familiar and the problem with that was they

491
00:21:12,880 --> 00:21:13,800
Speaker 8: were taking too much.

492
00:21:13,680 --> 00:21:16,000
Speaker 6: Of the cut.

493
00:21:16,080 --> 00:21:16,879
Speaker 5: Yeah, it was crazy.

494
00:21:17,119 --> 00:21:19,840
Speaker 8: It was easy because we didn't have to actually buy

495
00:21:19,880 --> 00:21:23,239
Speaker 8: the merch so if anybody who's not familiar, like you know,

496
00:21:23,480 --> 00:21:26,080
Speaker 8: if somebody puts an order in, then they actually make

497
00:21:26,080 --> 00:21:27,600
Speaker 8: it for you and then they ship it. So one

498
00:21:27,640 --> 00:21:29,520
Speaker 8: of the problems was that they were taking too much.

499
00:21:29,560 --> 00:21:32,119
Speaker 8: And then when Corona hit, everything got back ordered and

500
00:21:32,240 --> 00:21:33,680
Speaker 8: it was like five months.

501
00:21:33,680 --> 00:21:34,800
Speaker 5: People have been playing about that.

502
00:21:34,960 --> 00:21:38,960
Speaker 8: So we stopped and then we started actually using the

503
00:21:39,000 --> 00:21:42,320
Speaker 8: manufacturer overseas and now that's what we use now and

504
00:21:42,320 --> 00:21:44,520
Speaker 8: then they send it in bulk and then whatever we

505
00:21:44,600 --> 00:21:46,760
Speaker 8: have we sell when it's sold out, it's sold out

506
00:21:46,960 --> 00:21:48,160
Speaker 8: to get a new patch of order.

507
00:21:48,400 --> 00:21:50,480
Speaker 5: So what was your process, similar.

508
00:21:50,280 --> 00:21:53,840
Speaker 10: O Man, Every single way you could do it, bro

509
00:21:54,200 --> 00:21:57,000
Speaker 10: every single way. We didn't we use print, full print,

510
00:21:57,000 --> 00:21:59,960
Speaker 10: on demand services, print of five, et cetera. We did

511
00:22:00,000 --> 00:22:04,520
Speaker 10: did ourselves like buying a warehouse and hiring seamstresses and

512
00:22:04,600 --> 00:22:07,639
Speaker 10: heat pressing and sewing it down ourselves. We've gotten stuff

513
00:22:07,640 --> 00:22:11,480
Speaker 10: from overseas that came straight in. We use fulfillment centers

514
00:22:11,760 --> 00:22:14,159
Speaker 10: like literally everything you could think of, and then went.

515
00:22:14,000 --> 00:22:14,840
Speaker 6: From top to bottom.

516
00:22:14,880 --> 00:22:17,560
Speaker 10: But it started off with just like if y'all have

517
00:22:17,640 --> 00:22:19,440
Speaker 10: screenprinting and stuff like every Yeah.

518
00:22:19,560 --> 00:22:22,520
Speaker 3: At first screenprinting is doing that basic stuff and then

519
00:22:22,760 --> 00:22:26,159
Speaker 3: cut and sell anything overseas. But to me personally, and

520
00:22:26,359 --> 00:22:28,320
Speaker 3: I mean Justin could say this too, it is depends

521
00:22:28,320 --> 00:22:29,520
Speaker 3: on what kind of person you are, Like, do you

522
00:22:29,560 --> 00:22:31,480
Speaker 3: want to be in the warehouse managing people? Do you

523
00:22:31,520 --> 00:22:33,679
Speaker 3: want to be like me and Justin heat pressed and

524
00:22:34,040 --> 00:22:37,879
Speaker 3: literally like was wait thirty seconds? Lift it up net

525
00:22:37,920 --> 00:22:40,760
Speaker 3: And that's what we were doing as CEOs. Also shipping

526
00:22:41,080 --> 00:22:43,840
Speaker 3: also customer service, So it depends on what kind of

527
00:22:43,840 --> 00:22:46,000
Speaker 3: person you want. Some people just want to make quick

528
00:22:46,040 --> 00:22:49,320
Speaker 3: money prinifi or whatever. It's all good print ful because

529
00:22:49,359 --> 00:22:51,919
Speaker 3: you can literally just not do anything but just marketing brand.

530
00:22:52,200 --> 00:22:54,880
Speaker 3: But then the margins are different. So it's all about self,

531
00:22:54,920 --> 00:22:56,439
Speaker 3: you know, self awareness and what you want to do.

532
00:22:56,480 --> 00:22:58,720
Speaker 3: And me and Justin finding decided we don't want to

533
00:22:58,760 --> 00:23:00,720
Speaker 3: manage that or do it ourselves. And that's when we

534
00:23:00,720 --> 00:23:01,760
Speaker 3: got our fulfillment center.

535
00:23:01,840 --> 00:23:04,240
Speaker 7: Yeah, I know, Mike, he's listening to this like he

536
00:23:04,359 --> 00:23:05,560
Speaker 7: was pressing in his living.

537
00:23:05,440 --> 00:23:06,600
Speaker 5: He was doing it. I forgot that far.

538
00:23:06,640 --> 00:23:08,880
Speaker 8: But that's another thing that we do to actually from

539
00:23:08,920 --> 00:23:10,360
Speaker 8: print fold actually pressing it.

540
00:23:10,680 --> 00:23:11,120
Speaker 9: Yeah.

541
00:23:11,160 --> 00:23:13,080
Speaker 5: And then so it talk about a fulfillment center for

542
00:23:13,080 --> 00:23:14,200
Speaker 5: people that might not know what that.

543
00:23:14,280 --> 00:23:16,639
Speaker 8: Yeah, it's like you said, that's what you're using that right, Yeah,

544
00:23:16,800 --> 00:23:18,200
Speaker 8: what's what's the fulfillment center?

545
00:23:18,320 --> 00:23:21,560
Speaker 10: So fulfillment center is essentially a place that has warehousing

546
00:23:21,680 --> 00:23:24,240
Speaker 10: and like it's also know as like third party logistics

547
00:23:24,240 --> 00:23:24,919
Speaker 10: like three pls.

548
00:23:25,000 --> 00:23:27,760
Speaker 6: So you send all of your stuff to a warehouse.

549
00:23:28,160 --> 00:23:31,560
Speaker 10: The warehouse integrates with your store, Shopify, whatever you're using,

550
00:23:31,760 --> 00:23:33,560
Speaker 10: and then they ship all of the stuff that you

551
00:23:33,680 --> 00:23:36,240
Speaker 10: sent to them as your orders come in. So that's

552
00:23:36,280 --> 00:23:37,439
Speaker 10: fulfillment center in general.

553
00:23:37,760 --> 00:23:40,639
Speaker 8: So why do you guys do that as opposed to

554
00:23:40,800 --> 00:23:44,240
Speaker 8: just having someplace where you're you actually just ship it

555
00:23:44,240 --> 00:23:44,840
Speaker 8: out yourself.

556
00:23:44,920 --> 00:23:46,639
Speaker 6: Yeah, that's go ahead.

557
00:23:47,040 --> 00:23:49,520
Speaker 9: I think for me, like it was one we did that.

558
00:23:49,560 --> 00:23:50,320
Speaker 9: We've been there, done that.

559
00:23:50,359 --> 00:23:53,440
Speaker 3: We had three different warehouses, and for me personally, I'm

560
00:23:53,480 --> 00:23:55,199
Speaker 3: not good at managing people, and even though we had

561
00:23:55,240 --> 00:23:57,920
Speaker 3: a warehouse manager, it was just something that you still

562
00:23:58,000 --> 00:24:00,560
Speaker 3: just weigh on us. And then once we start to scale,

563
00:24:00,640 --> 00:24:02,760
Speaker 3: like you know, it's a process. You got to heat

564
00:24:02,760 --> 00:24:04,159
Speaker 3: press that takes a certain amount of time, and you

565
00:24:04,160 --> 00:24:06,680
Speaker 3: have to sell sermunt time. Then you have to package

566
00:24:06,680 --> 00:24:08,520
Speaker 3: and bag it, then you have to put it on

567
00:24:08,560 --> 00:24:10,560
Speaker 3: the shelves, and then you have to pull it for orders. Right,

568
00:24:11,040 --> 00:24:13,560
Speaker 3: that process we didn't master well enough to get orders

569
00:24:13,600 --> 00:24:15,440
Speaker 3: out in a decent amount of time. So you're talking

570
00:24:15,480 --> 00:24:18,520
Speaker 3: about shipping times and now customers are involved. And for us,

571
00:24:18,560 --> 00:24:20,280
Speaker 3: like we could have learned the process and went through

572
00:24:20,280 --> 00:24:22,160
Speaker 3: all of that, or we can go to somebody who

573
00:24:22,160 --> 00:24:24,440
Speaker 3: already is a master at it. And then we got

574
00:24:24,480 --> 00:24:26,439
Speaker 3: our margins down too by working with them, so we

575
00:24:26,440 --> 00:24:28,880
Speaker 3: got our margins lowered and then also somebody who can

576
00:24:29,000 --> 00:24:31,000
Speaker 3: kind of do everything for us. That was the right

577
00:24:31,000 --> 00:24:32,960
Speaker 3: decision for us based off of what we want to

578
00:24:32,960 --> 00:24:34,640
Speaker 3: do in our company and how we're trying to scale,

579
00:24:34,840 --> 00:24:37,399
Speaker 3: Because you know, we had an order from was it

580
00:24:37,440 --> 00:24:40,360
Speaker 3: Jimmy Jazz or somebody like that, and they were like, yeah,

581
00:24:40,400 --> 00:24:42,560
Speaker 3: we need like forty thousand hoodies in like a few days,

582
00:24:42,600 --> 00:24:46,040
Speaker 3: and we're like, I mean we just can't yeah, four

583
00:24:46,080 --> 00:24:49,399
Speaker 3: thousand and like we couldn't do it ourselves. So thinking

584
00:24:49,400 --> 00:24:51,520
Speaker 3: about that, we're like, well we have a company that

585
00:24:51,560 --> 00:24:53,280
Speaker 3: can do that in two days.

586
00:24:53,359 --> 00:24:55,439
Speaker 5: Well, the fulfillment center actually makes the clothes too.

587
00:24:55,320 --> 00:24:56,040
Speaker 6: Well hours.

588
00:24:56,440 --> 00:24:59,800
Speaker 10: Yeah, so we worked with a few, but we we

589
00:25:00,040 --> 00:25:01,359
Speaker 10: I was telling Cards like, I just want to be

590
00:25:01,440 --> 00:25:03,560
Speaker 10: vertically integrated. So it's like all we have to do

591
00:25:03,680 --> 00:25:05,720
Speaker 10: is the marketing, which is like what we're really good at.

592
00:25:05,760 --> 00:25:09,480
Speaker 10: So our current company, we send them designs, they make

593
00:25:09,520 --> 00:25:13,200
Speaker 10: it from scratch, they bag, fold, store, and then they

594
00:25:13,200 --> 00:25:15,200
Speaker 10: ship it as well, so it's all in one place.

595
00:25:15,560 --> 00:25:17,760
Speaker 10: So that way we don't have like a bottleneck on

596
00:25:17,880 --> 00:25:20,199
Speaker 10: scale because usually what will happen if you just do

597
00:25:20,240 --> 00:25:23,879
Speaker 10: a fulfillment center. You can start ordering from Pakistan wherever

598
00:25:23,960 --> 00:25:26,080
Speaker 10: and send it to the fulfillment center. But then as

599
00:25:26,119 --> 00:25:29,560
Speaker 10: you scale, now as a you know, if what we're

600
00:25:29,560 --> 00:25:31,720
Speaker 10: doing is like ordering stuff, you become like I call

601
00:25:31,760 --> 00:25:35,359
Speaker 10: it like a glorified like truck operator because I'm just

602
00:25:35,480 --> 00:25:39,240
Speaker 10: ordering from Pakistan and figuring out when this DHL truck

603
00:25:39,280 --> 00:25:40,960
Speaker 10: is going to get to the fulfillment center and going

604
00:25:41,000 --> 00:25:43,040
Speaker 10: back and forth like oh, when can I drop and

605
00:25:43,119 --> 00:25:45,520
Speaker 10: like this and that. Whereas if I have the person

606
00:25:45,560 --> 00:25:48,240
Speaker 10: that is storing everything that's also making it, now all

607
00:25:48,240 --> 00:25:50,560
Speaker 10: I have to literally do is market and design and

608
00:25:50,600 --> 00:25:52,680
Speaker 10: then everything else is handled from there, and I can

609
00:25:52,760 --> 00:25:54,200
Speaker 10: always have stock as well.

610
00:25:54,400 --> 00:25:57,000
Speaker 5: So it's like essentially kind of like print fal kind.

611
00:25:56,720 --> 00:25:57,760
Speaker 6: Of yeah, yeah, kind of.

612
00:25:57,840 --> 00:26:01,240
Speaker 3: Yeah, it's like our own printfal. Yeah, we control the number.

613
00:26:01,080 --> 00:26:01,639
Speaker 6: In the margin, that's what.

614
00:26:01,840 --> 00:26:04,679
Speaker 7: Yeah, so you the original issue was the margins and

615
00:26:04,720 --> 00:26:07,280
Speaker 7: you started controlling that. But even the fulfillment center was

616
00:26:07,320 --> 00:26:10,280
Speaker 7: of course that right comes with that, So like how

617
00:26:10,280 --> 00:26:12,080
Speaker 7: did you base it? Was it just like square footage

618
00:26:12,160 --> 00:26:13,639
Speaker 7: or like that's what we're going to grow, So we

619
00:26:13,680 --> 00:26:16,280
Speaker 7: need twenty thousand feet square feet or we're gonna start

620
00:26:16,280 --> 00:26:18,680
Speaker 7: off small and then we'll grow and get new ones

621
00:26:18,720 --> 00:26:19,080
Speaker 7: as week.

622
00:26:19,160 --> 00:26:22,000
Speaker 10: Yeah, so we partnered with the fulfillment center that was

623
00:26:22,040 --> 00:26:23,960
Speaker 10: like strategically positioned.

624
00:26:23,520 --> 00:26:24,480
Speaker 6: To where they could grow.

625
00:26:24,560 --> 00:26:27,000
Speaker 10: So they had like five ten thousand square feet, but

626
00:26:27,119 --> 00:26:28,720
Speaker 10: they were a part of a building that had one

627
00:26:28,800 --> 00:26:31,600
Speaker 10: hundred thousand square feet, so it was more so like

628
00:26:31,960 --> 00:26:35,000
Speaker 10: and it's difficult too because we're like super nimble and

629
00:26:35,040 --> 00:26:37,199
Speaker 10: like a young company, So when you're partnering with like

630
00:26:37,440 --> 00:26:40,560
Speaker 10: big big fulfillment centers. They it has to be the

631
00:26:40,680 --> 00:26:43,679
Speaker 10: right way, everything right on time, et cetera. So it

632
00:26:43,760 --> 00:26:45,440
Speaker 10: was like, we need to part with someone that could

633
00:26:45,440 --> 00:26:48,160
Speaker 10: grow with us. So they need to answer the question. Yeah,

634
00:26:48,160 --> 00:26:50,719
Speaker 10: we like just partner with someone that was strategically aligned

635
00:26:50,720 --> 00:26:52,760
Speaker 10: with like us in general, and then we were able

636
00:26:52,800 --> 00:26:53,400
Speaker 10: to grow like that.

637
00:26:53,480 --> 00:26:54,800
Speaker 5: How did you find the fulfilment center?

638
00:26:55,200 --> 00:26:57,639
Speaker 6: That's a good question. A guy named David.

639
00:26:58,200 --> 00:27:01,080
Speaker 10: He's one of like so me personally, like when I

640
00:27:01,080 --> 00:27:03,240
Speaker 10: don't know stuff, I just like hire consultants to like

641
00:27:03,280 --> 00:27:05,800
Speaker 10: teach me as we go. So I've been paying maybe

642
00:27:05,840 --> 00:27:08,440
Speaker 10: like two three consultants for about a year now, and

643
00:27:08,720 --> 00:27:10,920
Speaker 10: there was a connection for one of the consultants I paid.

644
00:27:11,040 --> 00:27:15,119
Speaker 5: Okay, so like a mentor exactly that definitely mentor them.

645
00:27:15,480 --> 00:27:17,239
Speaker 8: Actually, yeah, you said that, you said that when you

646
00:27:17,320 --> 00:27:19,760
Speaker 8: paid you were against that at first, right, but you

647
00:27:19,760 --> 00:27:21,600
Speaker 8: said that he taught you a lot of different things

648
00:27:21,640 --> 00:27:22,440
Speaker 8: that you was doing wrong.

649
00:27:22,520 --> 00:27:25,320
Speaker 3: Definitely, Like I just when for the where we were

650
00:27:25,359 --> 00:27:27,960
Speaker 3: financially at that time, and then also like what we needed.

651
00:27:28,000 --> 00:27:30,000
Speaker 3: I didn't feel like that was the person. It wasn't

652
00:27:30,040 --> 00:27:31,760
Speaker 3: necessarily about him. I just didn't think we need that

653
00:27:31,840 --> 00:27:33,920
Speaker 3: role in general. And then Justin was like, well, let's

654
00:27:33,920 --> 00:27:35,239
Speaker 3: just try it for a few months and then when

655
00:27:35,320 --> 00:27:37,760
Speaker 3: revisit in X amount of months. So we tried it

656
00:27:37,760 --> 00:27:39,240
Speaker 3: for a few months, and then as I started to

657
00:27:39,320 --> 00:27:41,520
Speaker 3: hear listening to the calls, I'm like, Yo, there's some

658
00:27:41,560 --> 00:27:43,600
Speaker 3: things that he said that I would have never thought about.

659
00:27:43,840 --> 00:27:45,840
Speaker 9: And that's what happens in entrepreneurship. A lot of times.

660
00:27:46,119 --> 00:27:48,280
Speaker 3: There's things that we never think about, and so we're

661
00:27:48,359 --> 00:27:50,439
Speaker 3: losing out on those things because we just don't know.

662
00:27:50,760 --> 00:27:53,600
Speaker 3: Like the most expensive thing is what you do not

663
00:27:53,680 --> 00:27:54,320
Speaker 3: know what some of.

664
00:27:54,359 --> 00:27:56,080
Speaker 5: The things that he that he taught you all that

665
00:27:56,160 --> 00:27:56,640
Speaker 5: you was doing.

666
00:27:57,040 --> 00:27:58,200
Speaker 6: Bro, it's so much.

667
00:27:58,359 --> 00:28:01,080
Speaker 10: It's like I mean even in the clothing space, like

668
00:28:01,119 --> 00:28:04,080
Speaker 10: you don't know what like UPC codes are being EDI

669
00:28:04,240 --> 00:28:07,919
Speaker 10: compliant or what is that like? So UPC codes like

670
00:28:08,000 --> 00:28:09,800
Speaker 10: you have to assign because it's kind of like a skew,

671
00:28:09,920 --> 00:28:12,840
Speaker 10: but you have to assign UPC codes to your every

672
00:28:12,880 --> 00:28:15,399
Speaker 10: SKU so that when you're dealing with multiple places, like

673
00:28:15,440 --> 00:28:17,920
Speaker 10: you're selling on Amazon and then you got your fulfillment

674
00:28:17,920 --> 00:28:21,080
Speaker 10: center and then you got orders from big box companies,

675
00:28:21,119 --> 00:28:22,760
Speaker 10: you need to just give them a number so they

676
00:28:22,760 --> 00:28:26,800
Speaker 10: can associate that to every product that you have. So Bro,

677
00:28:26,840 --> 00:28:31,080
Speaker 10: I didn't know at all. You know that then you know,

678
00:28:31,280 --> 00:28:34,359
Speaker 10: like being EDI compliant. It's just like it's just so

679
00:28:34,440 --> 00:28:35,280
Speaker 10: many things.

680
00:28:35,000 --> 00:28:39,480
Speaker 6: That that was. So that's like there's every the thing

681
00:28:39,560 --> 00:28:41,719
Speaker 6: is with retailers. Everyone is different.

682
00:28:41,800 --> 00:28:43,800
Speaker 10: So like when you deal with Urban outfitters, you deal

683
00:28:43,800 --> 00:28:45,920
Speaker 10: with Jimmy Jazz, you deal with et cetera. They all

684
00:28:45,960 --> 00:28:49,840
Speaker 10: have different ways of receiving goods and getting their pos

685
00:28:49,880 --> 00:28:52,360
Speaker 10: and et cetera. So you have to like be compliant

686
00:28:52,400 --> 00:28:54,800
Speaker 10: with each type of person. So that's kind of like that.

687
00:28:54,880 --> 00:28:56,760
Speaker 3: Okay, yeah, so it has to be like all right,

688
00:28:56,800 --> 00:28:58,160
Speaker 3: so this could be one box and it can only

689
00:28:58,200 --> 00:29:01,080
Speaker 3: be three small, four mediums, two excels. Needs to be

690
00:29:01,080 --> 00:29:04,080
Speaker 3: packed from small to like this. This box needs to

691
00:29:04,080 --> 00:29:05,920
Speaker 3: be four by seven like this.

692
00:29:06,120 --> 00:29:09,280
Speaker 5: Literally, and that's like going into retail stores.

693
00:29:09,440 --> 00:29:11,160
Speaker 9: Yeah, and if you don't send it the way they want,

694
00:29:11,160 --> 00:29:11,760
Speaker 9: they'll send it.

695
00:29:11,720 --> 00:29:13,320
Speaker 6: Back and charge you for it and charge you.

696
00:29:13,600 --> 00:29:17,320
Speaker 7: Yeah, so all that stuff you didn't know, all there's

697
00:29:17,320 --> 00:29:19,560
Speaker 7: a part that you didn't know, and that's marketing, right,

698
00:29:20,160 --> 00:29:22,040
Speaker 7: So how did we get this.

699
00:29:22,000 --> 00:29:24,600
Speaker 6: Thing to become a global sensation? Right.

700
00:29:24,640 --> 00:29:28,160
Speaker 7: Obviously the party promotion helped out a little a lot.

701
00:29:29,200 --> 00:29:31,200
Speaker 7: So what was that that first step that was like,

702
00:29:31,240 --> 00:29:33,320
Speaker 7: all right, we got to get this person, or we

703
00:29:33,400 --> 00:29:35,680
Speaker 7: got to move it this way, or what were we doing?

704
00:29:36,040 --> 00:29:38,000
Speaker 3: Yeah, I think it's a combination of two things. So

705
00:29:38,360 --> 00:29:41,440
Speaker 3: one is influencing marketing. I think that's been our that's

706
00:29:41,440 --> 00:29:45,040
Speaker 3: been our just ride the glorious influencers. And the first

707
00:29:45,040 --> 00:29:51,200
Speaker 3: influence we ever got was Tiana Taylor. Like she she

708
00:29:51,480 --> 00:29:53,640
Speaker 3: she holds it down for us. Anything she needs for me,

709
00:29:53,680 --> 00:29:56,600
Speaker 3: she got it for sure. And I waited outside of

710
00:29:56,600 --> 00:29:59,160
Speaker 3: the club. Well, I went into the club Howard Theater

711
00:29:59,200 --> 00:30:02,440
Speaker 3: and Howard University right across from Howard University, and I

712
00:30:02,480 --> 00:30:03,120
Speaker 3: went to the club.

713
00:30:03,200 --> 00:30:05,960
Speaker 9: I had a book bag full of merchandise. And this

714
00:30:06,000 --> 00:30:06,520
Speaker 9: is early on.

715
00:30:06,560 --> 00:30:08,600
Speaker 3: I didn't have no systems in place, really like I

716
00:30:08,600 --> 00:30:09,960
Speaker 3: didn't know what was gonna happen. I just wanted to

717
00:30:09,960 --> 00:30:11,680
Speaker 3: get her some merch because I understood who she was

718
00:30:11,680 --> 00:30:14,320
Speaker 3: and her value. And so I literally stood outside of

719
00:30:14,360 --> 00:30:16,360
Speaker 3: the VIP section for about four or five hours in

720
00:30:16,440 --> 00:30:16,760
Speaker 3: the club.

721
00:30:16,760 --> 00:30:17,400
Speaker 9: They turn it up.

722
00:30:17,560 --> 00:30:24,160
Speaker 3: I'm chilling, just looking like a weirdo, and it's crazy.

723
00:30:24,520 --> 00:30:25,400
Speaker 9: The Howard Theater.

724
00:30:25,400 --> 00:30:27,320
Speaker 5: Okay, earners, what's going on.

725
00:30:27,400 --> 00:30:29,120
Speaker 7: If you're a business owner, you don't need us to

726
00:30:29,120 --> 00:30:31,440
Speaker 7: tell you that running a business is tough, but you

727
00:30:31,520 --> 00:30:34,360
Speaker 7: might be making it harder on yourself than necessary. Don't

728
00:30:34,400 --> 00:30:37,080
Speaker 7: let quick books and spreadsheets slow you down anymore. It's

729
00:30:37,080 --> 00:30:40,000
Speaker 7: time to upgrade to net Suite. Stop paying for multiple

730
00:30:40,040 --> 00:30:42,240
Speaker 7: systems that don't give you the information you need when

731
00:30:42,240 --> 00:30:44,520
Speaker 7: you need it. Ditch the spreadsheets and all the old

732
00:30:44,560 --> 00:30:47,800
Speaker 7: talkware you've outgrown. Now is the time to upgrade to

733
00:30:47,880 --> 00:30:51,600
Speaker 7: Netswuite by Oracle, the world's number one cloud business system.

734
00:30:52,000 --> 00:30:56,240
Speaker 7: Next week gives you visibility and control over your financials, HR, inventory,

735
00:30:56,480 --> 00:31:01,520
Speaker 7: e commerce, and more. Everything you need, all in one place, instantaneously,

736
00:31:02,040 --> 00:31:05,160
Speaker 7: whether you're doing a million or hundreds of millions in revenue,

737
00:31:05,360 --> 00:31:08,760
Speaker 7: save time and money with NetSuite. Join the over twenty

738
00:31:08,840 --> 00:31:12,360
Speaker 7: four thousand companies using NetSuite right now. Let next Suite

739
00:31:12,480 --> 00:31:15,280
Speaker 7: show you how they'll benefit your business with a free

740
00:31:15,280 --> 00:31:20,240
Speaker 7: product tour at NetSuite dot com slash eyl. Schedule your

741
00:31:20,280 --> 00:31:24,360
Speaker 7: free product tour right now at netsweek dot com slash eyl.

742
00:31:24,680 --> 00:31:28,840
Speaker 7: That's NetSuite dot com slash eyl. Don't wait, don't hesitate

743
00:31:28,920 --> 00:31:29,400
Speaker 7: that over.

744
00:31:29,280 --> 00:31:31,560
Speaker 3: There, and it's crazy because we had thrown party at

745
00:31:31,600 --> 00:31:33,000
Speaker 3: the Howard Theater. That's how I was able to get

746
00:31:33,000 --> 00:31:35,000
Speaker 3: in on a book bag. That party promotion and really

747
00:31:35,000 --> 00:31:37,120
Speaker 3: helped me. Right, someone got packed this stuff out every night,

748
00:31:37,200 --> 00:31:38,880
Speaker 3: like let me get in with this book, Bad Day

749
00:31:38,920 --> 00:31:41,000
Speaker 3: Search and everything. And so I was standing outside of

750
00:31:41,040 --> 00:31:43,640
Speaker 3: VIP and this lady was like, oh, are you good,

751
00:31:43,720 --> 00:31:45,160
Speaker 3: Like what's up with you? Like you know you've been

752
00:31:45,160 --> 00:31:47,160
Speaker 3: here the whole night, what's up? And so yeah, I'm

753
00:31:47,160 --> 00:31:51,160
Speaker 3: like I'm doing facts and I'm like, you know, I'm good.

754
00:31:51,200 --> 00:31:53,320
Speaker 3: I just want to Meetian Taylor and give us some merchandise.

755
00:31:53,360 --> 00:31:55,480
Speaker 3: Like I really appreciate who she is. And I always

756
00:31:55,480 --> 00:31:57,480
Speaker 3: tell people this, you talk to every single person like

757
00:31:57,520 --> 00:31:59,480
Speaker 3: there to celebrity because you never know who you're talking

758
00:31:59,480 --> 00:32:02,080
Speaker 3: to your team, Like, somebody come talking to my sister, crazy,

759
00:32:02,120 --> 00:32:03,960
Speaker 3: you never get into me, but you don't know that's

760
00:32:04,000 --> 00:32:06,040
Speaker 3: my sister. So I was talking to the lady. We

761
00:32:06,040 --> 00:32:08,080
Speaker 3: talking about thirty forty minutes. She's like, oh, coming to VIP.

762
00:32:08,480 --> 00:32:10,920
Speaker 3: So she let me in and I'm like all right, cool.

763
00:32:10,920 --> 00:32:12,360
Speaker 3: Now I'm kind of hype because I'm like all right,

764
00:32:12,400 --> 00:32:15,000
Speaker 3: bet the minute. But you know it's important to keeping

765
00:32:15,080 --> 00:32:18,760
Speaker 3: poser and understand why you're there. It was her Karen

766
00:32:18,800 --> 00:32:22,080
Speaker 3: Sivil was in there, and a player, Jack McClinton. He

767
00:32:22,120 --> 00:32:24,880
Speaker 3: played for Miami and he had just got drafted I thing.

768
00:32:25,600 --> 00:32:27,240
Speaker 3: So they were all in there, and I'm just just

769
00:32:27,320 --> 00:32:29,520
Speaker 3: me and my little support Black college and stuff, and

770
00:32:29,560 --> 00:32:31,840
Speaker 3: so the long story short, I started building connections in

771
00:32:31,880 --> 00:32:33,640
Speaker 3: there and just talking to people, and at the end

772
00:32:33,680 --> 00:32:35,360
Speaker 3: she was like, hey, follow me to the back. So

773
00:32:35,360 --> 00:32:37,400
Speaker 3: I'm like, all right, bet. It turns out that the

774
00:32:37,480 --> 00:32:39,160
Speaker 3: lady I was talking to was Sion Tell. His mom

775
00:32:39,560 --> 00:32:42,680
Speaker 3: was also her manager. And I met the dad and everything,

776
00:32:43,040 --> 00:32:45,800
Speaker 3: and they from Jersey and my family's from Jersey. So

777
00:32:45,840 --> 00:32:47,720
Speaker 3: I made that connection and we're like, oh Jersey, Da

778
00:32:47,760 --> 00:32:49,680
Speaker 3: da da da da da. So we started talking about

779
00:32:49,720 --> 00:32:51,600
Speaker 3: all that. Long story short. At the end of the night,

780
00:32:51,640 --> 00:32:53,320
Speaker 3: I was able to give her some stuff and we

781
00:32:53,360 --> 00:32:53,880
Speaker 3: took a picture.

782
00:32:53,880 --> 00:32:55,360
Speaker 9: She like, let's take a picture. We took a picture.

783
00:32:55,680 --> 00:32:58,120
Speaker 3: That picture ended up going on social and it started

784
00:32:58,160 --> 00:33:01,160
Speaker 3: going crazy. Two weeks later, he posted on our page.

785
00:33:01,320 --> 00:33:03,600
Speaker 3: It was a full fit, like a full sweatsuit. She

786
00:33:03,640 --> 00:33:05,840
Speaker 3: had on some some yellow Jordan's It was like twenty

787
00:33:05,880 --> 00:33:08,160
Speaker 3: six and some random Jordan's she had a full fit

788
00:33:08,240 --> 00:33:09,880
Speaker 3: on she posted on her page and we made like

789
00:33:09,880 --> 00:33:11,480
Speaker 3: twenty thousand dollars when she posted it.

790
00:33:11,600 --> 00:33:13,720
Speaker 5: Did she posts like the link? Like like did she

791
00:33:13,760 --> 00:33:14,120
Speaker 5: tagged you?

792
00:33:14,200 --> 00:33:17,040
Speaker 9: She neant posted link? She tagged us more.

793
00:33:17,720 --> 00:33:20,280
Speaker 3: It's really crazy because after that a bunch of blogs

794
00:33:20,280 --> 00:33:22,240
Speaker 3: picked it up, and that's like, we're really getting contraction

795
00:33:22,480 --> 00:33:25,480
Speaker 3: because she was so known for fashion, everybody trying to

796
00:33:25,480 --> 00:33:28,240
Speaker 3: buy what she had on. And at that point I

797
00:33:28,320 --> 00:33:30,520
Speaker 3: understood the value of influencers and what they could do

798
00:33:30,520 --> 00:33:32,200
Speaker 3: for your brand if you have the right person that

799
00:33:32,280 --> 00:33:32,920
Speaker 3: aligns with you.

800
00:33:33,760 --> 00:33:35,000
Speaker 9: That's where it started powerful.

801
00:33:35,720 --> 00:33:37,360
Speaker 5: Somebody told a similar type of story.

802
00:33:38,000 --> 00:33:39,560
Speaker 9: Do you ever heard of.

803
00:33:39,640 --> 00:33:41,640
Speaker 5: My god y Yeah?

804
00:33:41,680 --> 00:33:44,560
Speaker 6: Yeah, yeah, yeah, l doing yeah.

805
00:33:46,160 --> 00:33:48,360
Speaker 8: When we interviewed him, he was talking the same thing

806
00:33:48,400 --> 00:33:50,920
Speaker 8: where it's like the best way to get to a

807
00:33:50,960 --> 00:33:58,040
Speaker 8: celebrity sometimes is through another person, like drivers, security, stuff

808
00:33:58,080 --> 00:34:00,200
Speaker 8: like that with people like you don't necessarily think these

809
00:34:00,200 --> 00:34:02,640
Speaker 8: people that surround them all the time, so you might

810
00:34:02,640 --> 00:34:06,560
Speaker 8: even give the security merg for themselves, right, let them

811
00:34:06,640 --> 00:34:08,439
Speaker 8: rock and let them feel good about it. And then

812
00:34:08,440 --> 00:34:10,680
Speaker 8: it's like, all right, yo, how you feel about giving

813
00:34:10,680 --> 00:34:11,680
Speaker 8: this to Meek Millers?

814
00:34:11,920 --> 00:34:12,520
Speaker 5: Like what I'm saying.

815
00:34:12,520 --> 00:34:14,080
Speaker 8: Then they just do it on their own without you

816
00:34:14,120 --> 00:34:17,600
Speaker 8: even but now it's more of a relationship because they.

817
00:34:17,520 --> 00:34:20,120
Speaker 5: Could actually like, Yo, these dudes are really doing their thing.

818
00:34:20,200 --> 00:34:21,640
Speaker 5: I need to rock with them, like I saying. And

819
00:34:21,680 --> 00:34:23,560
Speaker 5: that's the people out they're with all the time.

820
00:34:23,840 --> 00:34:29,640
Speaker 8: Security drivers, chefs, work at trainers, stuff like that, stylists.

821
00:34:29,360 --> 00:34:33,359
Speaker 9: That's barbers, Me and Justin So we coined a term.

822
00:34:33,360 --> 00:34:36,799
Speaker 3: It's called indirect influencer marketing indirect and it's like you're

823
00:34:36,800 --> 00:34:38,520
Speaker 3: not directly talking to that person, you're talking to the

824
00:34:38,520 --> 00:34:40,919
Speaker 3: person one offer them. So how we got Chris Paul,

825
00:34:41,239 --> 00:34:43,000
Speaker 3: how we were able to get like Donovan Mitchell all

826
00:34:43,040 --> 00:34:46,200
Speaker 3: these people was all not their people, but literally the

827
00:34:46,239 --> 00:34:48,879
Speaker 3: person who is their stylist or who works for them.

828
00:34:48,920 --> 00:34:50,879
Speaker 3: And anytime I'm going to pull up on somebody, because

829
00:34:50,880 --> 00:34:52,400
Speaker 3: I call it the pull up method where I'll pull

830
00:34:52,480 --> 00:34:54,400
Speaker 3: up on you, I have this whole way I do things.

831
00:34:55,440 --> 00:34:58,279
Speaker 3: I always bring something for the security always because I'm like, oh,

832
00:34:58,360 --> 00:34:59,960
Speaker 3: yeah you need something, bro, what you beside you wear

833
00:35:00,040 --> 00:35:02,240
Speaker 3: on four X? I knew I had a four boom

834
00:35:02,360 --> 00:35:04,520
Speaker 3: because even if they had the celebrity, don't wear it.

835
00:35:04,560 --> 00:35:06,520
Speaker 3: The person's going to see it.

836
00:35:06,560 --> 00:35:08,800
Speaker 8: Talk about the pull up, talk about the pull up method,

837
00:35:08,960 --> 00:35:14,160
Speaker 8: and give one example that actually you So I'll give.

838
00:35:14,600 --> 00:35:16,600
Speaker 3: So I put up on a little baby and Gunner

839
00:35:17,160 --> 00:35:19,200
Speaker 3: God both of them, and Thug in the same night,

840
00:35:19,320 --> 00:35:23,319
Speaker 3: Little Baby, Gunner and Thug. At the it was clark

841
00:35:23,320 --> 00:35:26,880
Speaker 3: Atlanta homecoming, clarkland of Homecoming. So we had built a

842
00:35:26,880 --> 00:35:30,719
Speaker 3: relationship with CLARKLANDA the year before. We basically overserved them.

843
00:35:30,760 --> 00:35:33,640
Speaker 3: We gave their whole royal court hoodies and we just

844
00:35:33,680 --> 00:35:34,080
Speaker 3: took care of.

845
00:35:34,080 --> 00:35:34,720
Speaker 9: Them the year before.

846
00:35:35,080 --> 00:35:36,759
Speaker 3: No, like we didn't know what was going to happen

847
00:35:36,800 --> 00:35:38,960
Speaker 3: from it. We just was building relationship because we say

848
00:35:38,960 --> 00:35:40,840
Speaker 3: we support black colleges, so how will we not support

849
00:35:40,840 --> 00:35:42,719
Speaker 3: people who come to us who need the help. So

850
00:35:42,760 --> 00:35:44,360
Speaker 3: we literally were just walking to our truth from what

851
00:35:44,400 --> 00:35:47,000
Speaker 3: we stand for. And then the next year he's like, hey, yo,

852
00:35:47,680 --> 00:35:49,279
Speaker 3: were about to have this concert. I think it's gonna

853
00:35:49,280 --> 00:35:51,400
Speaker 3: be pretty decent. So I'm like, who you got? And

854
00:35:51,440 --> 00:35:53,279
Speaker 3: so at first they had only but Gunner. They didn't

855
00:35:53,280 --> 00:35:54,879
Speaker 3: even have nobody else. So like we got gun I'm

856
00:35:54,880 --> 00:35:56,920
Speaker 3: like that's good enough, Like I'll pull up for Gunner.

857
00:35:57,200 --> 00:35:59,160
Speaker 3: But he said we might have some surprise guests. Because

858
00:35:59,360 --> 00:36:01,839
Speaker 3: one of our guysply got DC was hosting. He cool

859
00:36:01,840 --> 00:36:04,400
Speaker 3: with everybody. So I said, I'm gonna bring as much

860
00:36:04,400 --> 00:36:07,680
Speaker 3: stuff as I can and just expect whatever. And so

861
00:36:08,080 --> 00:36:09,440
Speaker 3: I try to see I think I tried to get

862
00:36:09,480 --> 00:36:10,040
Speaker 3: you to come with me.

863
00:36:10,200 --> 00:36:12,160
Speaker 9: Yeah, I was doing and he was like, nah, ain't gone,

864
00:36:12,239 --> 00:36:12,520
Speaker 9: that's like.

865
00:36:14,680 --> 00:36:16,160
Speaker 3: And I'm like, man, I really ain't want to go

866
00:36:16,200 --> 00:36:18,880
Speaker 3: by myself, like, and so I tried to get Everybody

867
00:36:18,960 --> 00:36:20,319
Speaker 3: kept saying no, but I'm like, you know what, I'm

868
00:36:20,320 --> 00:36:22,719
Speaker 3: gonna go by myself. I don't want to miss this opportunity.

869
00:36:23,000 --> 00:36:25,520
Speaker 3: So I went and I'm out there staying. It's outside

870
00:36:25,520 --> 00:36:27,320
Speaker 3: on the football field. So down on the field is

871
00:36:27,360 --> 00:36:29,360
Speaker 3: like the VIPs and it's a lot of people are

872
00:36:29,360 --> 00:36:31,680
Speaker 3: still a few hundred and then the whole stadium is

873
00:36:31,719 --> 00:36:34,319
Speaker 3: field with kids and the college students. So I got

874
00:36:34,320 --> 00:36:36,080
Speaker 3: down there and I'm waiting. I'm like outside the VIP.

875
00:36:36,200 --> 00:36:38,160
Speaker 3: I had a pass to get inside the VIP like

876
00:36:38,239 --> 00:36:39,840
Speaker 3: where the backstage and all I was. But I was

877
00:36:39,880 --> 00:36:42,840
Speaker 3: waiting outside because I was trying to see when somebody

878
00:36:42,880 --> 00:36:45,279
Speaker 3: walks in, what is their steps from here to here

879
00:36:45,320 --> 00:36:47,000
Speaker 3: to hear to stage and then what do they do

880
00:36:47,040 --> 00:36:48,799
Speaker 3: when they come up to stage, see a lot of people.

881
00:36:48,920 --> 00:36:52,080
Speaker 3: When they try to get an influencer, they instantly I'm backstage, hope,

882
00:36:52,120 --> 00:36:54,759
Speaker 3: because you're just taking up space, like people are like,

883
00:36:54,960 --> 00:36:57,400
Speaker 3: what are you doing? So I always stay out first.

884
00:36:57,600 --> 00:36:59,120
Speaker 3: I look at every single thing. I looked at the

885
00:36:59,120 --> 00:37:00,839
Speaker 3: small acts coming on our iw were they were coming out.

886
00:37:01,000 --> 00:37:02,600
Speaker 3: So I said, Okay, this is the entry point, this

887
00:37:02,680 --> 00:37:04,879
Speaker 3: is the exit point, and this is who's controlling people

888
00:37:04,920 --> 00:37:06,600
Speaker 3: going in and out. So when I found a person

889
00:37:06,560 --> 00:37:10,000
Speaker 3: who's controlling who's going in out, I immediately said, hey, bro, bro,

890
00:37:10,280 --> 00:37:12,040
Speaker 3: you need a hoodie, like you need you need one

891
00:37:12,080 --> 00:37:14,000
Speaker 3: of these, like I can see, oh bro, I love

892
00:37:14,040 --> 00:37:17,319
Speaker 3: a Branda Da gave him something. I'm like, I'm good

893
00:37:17,320 --> 00:37:18,800
Speaker 3: to get in there when I need to. I already

894
00:37:18,840 --> 00:37:20,840
Speaker 3: established that. And he's like, yeah, you got some stuff

895
00:37:20,840 --> 00:37:21,960
Speaker 3: for the artists. You know, we got a lot of

896
00:37:22,000 --> 00:37:23,799
Speaker 3: people coming. I'm like, yeah, bro, of course I do.

897
00:37:24,040 --> 00:37:26,399
Speaker 3: So he's like all right, cool. So when I'm there,

898
00:37:26,480 --> 00:37:28,520
Speaker 3: I'm getting these messages like hey, I heard Baby was

899
00:37:28,520 --> 00:37:32,439
Speaker 3: gonna be there, Jada, Ari, Gunna Tha all these people.

900
00:37:32,480 --> 00:37:35,239
Speaker 3: So I'm like, oh, it's lit. So I instantly got

901
00:37:35,239 --> 00:37:37,600
Speaker 3: into my position and I saw a baby. The way

902
00:37:37,640 --> 00:37:40,120
Speaker 3: he came in, you have to like cross the whole field.

903
00:37:40,520 --> 00:37:42,600
Speaker 3: So I literally saw him walking and everybody's like a

904
00:37:43,120 --> 00:37:45,640
Speaker 3: it started to go crazy. So as soon as I

905
00:37:45,640 --> 00:37:47,840
Speaker 3: saw him, I instantly went back there and I stood

906
00:37:47,880 --> 00:37:50,400
Speaker 3: like in the corner kind of the cut, and my

907
00:37:50,440 --> 00:37:52,000
Speaker 3: guy who actually got me a ticket to get in,

908
00:37:52,400 --> 00:37:54,120
Speaker 3: he's like, hey, bro, when he comes and we're gonna

909
00:37:54,120 --> 00:37:55,960
Speaker 3: put him right here, and you need to be just

910
00:37:56,040 --> 00:37:58,080
Speaker 3: be ready. So what I did was I took three

911
00:37:58,160 --> 00:38:00,440
Speaker 3: or four hoodies out. I threw my book back, I

912
00:38:00,440 --> 00:38:01,880
Speaker 3: put it in the corner where nobody could see it,

913
00:38:01,960 --> 00:38:03,239
Speaker 3: and I was holding them. And then one of my

914
00:38:03,280 --> 00:38:04,719
Speaker 3: pictures you could see there was actually a hoodie in

915
00:38:04,719 --> 00:38:06,680
Speaker 3: between my legs because I just had I was ready

916
00:38:06,719 --> 00:38:09,359
Speaker 3: to go. So first person I actually saw and talked

917
00:38:09,360 --> 00:38:11,000
Speaker 3: to was Gunna. I put up on him like it

918
00:38:11,000 --> 00:38:12,960
Speaker 3: it's up, bro, like I run his brand, sport By Colleges.

919
00:38:13,160 --> 00:38:14,279
Speaker 3: I could tell it was a lot going on. He

920
00:38:14,320 --> 00:38:15,600
Speaker 3: was kind of just like yeah, yeah, and I was like,

921
00:38:15,800 --> 00:38:17,560
Speaker 3: I just like held it up right in front of him,

922
00:38:17,640 --> 00:38:20,360
Speaker 3: took a picture right I instantly gave it to the

923
00:38:20,400 --> 00:38:22,960
Speaker 3: person who was looking at me the meanest that's always

924
00:38:22,960 --> 00:38:24,600
Speaker 3: a person who was with him, and I'm like, hey, bro,

925
00:38:24,680 --> 00:38:26,319
Speaker 3: this is a gun da da dah gave it to him.

926
00:38:26,320 --> 00:38:28,040
Speaker 3: I knew Gunner wasn't holding that hoodie and he was

927
00:38:28,040 --> 00:38:29,719
Speaker 3: about to go before him. And I think a lot

928
00:38:29,719 --> 00:38:31,279
Speaker 3: of times when people pull up, they get so mad

929
00:38:31,280 --> 00:38:33,080
Speaker 3: at the celebrity. Don't take it. You got to understand

930
00:38:33,080 --> 00:38:35,120
Speaker 3: their mindset. It's not I want to get merch. And

931
00:38:35,160 --> 00:38:37,000
Speaker 3: think about how many times people try to give them

932
00:38:37,000 --> 00:38:39,520
Speaker 3: some merch, especially some merch, So don't be that good, honestly.

933
00:38:40,400 --> 00:38:44,319
Speaker 3: So that was gonna the other two people. Baby was

934
00:38:44,320 --> 00:38:46,840
Speaker 3: actually very easy to get. So while Gunner was on,

935
00:38:46,960 --> 00:38:48,680
Speaker 3: Baby was in the back as to like the surprise

936
00:38:48,800 --> 00:38:51,400
Speaker 3: guests and then in walk stuck and g herbrol I

937
00:38:51,440 --> 00:38:54,040
Speaker 3: forgot you. Herro was there too, and so Baby was

938
00:38:54,040 --> 00:38:56,680
Speaker 3: in a corner actually really just chilling him and one person.

939
00:38:57,040 --> 00:38:58,480
Speaker 3: So I'm like, this is the opportunity. It's not a

940
00:38:58,520 --> 00:39:00,640
Speaker 3: lot going on. People are all ful so on Gunna.

941
00:39:00,840 --> 00:39:02,520
Speaker 3: So I went and I was about to pull up,

942
00:39:02,560 --> 00:39:04,080
Speaker 3: and I said, hold on to me, not pull up yet,

943
00:39:04,080 --> 00:39:07,400
Speaker 3: because they were like kind of intently talking. So I

944
00:39:07,480 --> 00:39:09,120
Speaker 3: was waiting for the guy to look at me, and

945
00:39:09,160 --> 00:39:11,040
Speaker 3: I'm like I just like kept like doing this like

946
00:39:11,120 --> 00:39:12,680
Speaker 3: yo yo, And so we got I was like, yo,

947
00:39:12,719 --> 00:39:14,040
Speaker 3: I got these hoodies, Like do he want one?

948
00:39:14,239 --> 00:39:15,640
Speaker 9: And he was like, yeah, bring it over here.

949
00:39:15,960 --> 00:39:18,120
Speaker 3: So after he said that I gave it to the baby,

950
00:39:18,120 --> 00:39:19,839
Speaker 3: I'm like, yo, I have this brand. Start getting steel.

951
00:39:19,840 --> 00:39:20,200
Speaker 9: He stopped me.

952
00:39:20,239 --> 00:39:23,239
Speaker 3: I was like, I don't seen this everywhere he said that.

953
00:39:23,320 --> 00:39:26,719
Speaker 3: I'm like really like, yeah, bro, I've seen this everywhere. Like, bro,

954
00:39:26,840 --> 00:39:28,399
Speaker 3: I need one of these. I'm like, broh my got

955
00:39:28,440 --> 00:39:30,239
Speaker 3: you what color and what size? I gave him a

956
00:39:30,280 --> 00:39:32,160
Speaker 3: few hoodies and I gave his manage went to appreciate you, bro,

957
00:39:32,239 --> 00:39:34,960
Speaker 3: take the hoodie too. And so that's kind of how

958
00:39:35,000 --> 00:39:36,399
Speaker 3: I operate. When I did a pull up, I kind

959
00:39:36,400 --> 00:39:40,040
Speaker 3: of I kind of like focus on entry points, exit points.

960
00:39:40,080 --> 00:39:42,799
Speaker 3: Who's running the show. That's really important, who's running the show.

961
00:39:43,000 --> 00:39:46,080
Speaker 3: And then also timing is everything because if I if

962
00:39:46,120 --> 00:39:47,359
Speaker 3: I would have got a little baby when he tried

963
00:39:47,360 --> 00:39:49,160
Speaker 3: to leave, it's hard to give it to him because

964
00:39:49,200 --> 00:39:51,160
Speaker 3: everybody he's trying to leave, everybody trying to grab me

965
00:39:51,200 --> 00:39:53,320
Speaker 3: all that stuff. So I end up getting baby Gunna

966
00:39:53,680 --> 00:39:57,480
Speaker 3: gee herbo thug. I think one other person at night too,

967
00:39:57,760 --> 00:39:59,959
Speaker 3: all on one night to submerge of a night.

968
00:39:59,840 --> 00:40:00,960
Speaker 5: To I want to, I want to.

969
00:40:01,000 --> 00:40:04,360
Speaker 8: I want to just dive into that because it's extremely

970
00:40:04,360 --> 00:40:06,880
Speaker 8: insightful a few different standpoints.

971
00:40:06,920 --> 00:40:09,040
Speaker 5: I feel like it's almost like a military type of.

972
00:40:09,320 --> 00:40:12,840
Speaker 8: Oh yeah, strategic training behind it, Like when you were

973
00:40:12,840 --> 00:40:15,359
Speaker 8: standing outside with Tianna Taylor, like you know what I'm

974
00:40:15,360 --> 00:40:17,320
Speaker 8: saying for five hours, Like you gotta have discipline to

975
00:40:17,360 --> 00:40:19,759
Speaker 8: do that first, you got to. But then also like

976
00:40:19,800 --> 00:40:21,520
Speaker 8: how you said, like when you scope the scene, like

977
00:40:21,600 --> 00:40:24,239
Speaker 8: that's like a security type of vibe. Like when you

978
00:40:24,239 --> 00:40:26,480
Speaker 8: go somewhere you look at all the entry points and

979
00:40:26,520 --> 00:40:28,840
Speaker 8: exit points, who's there and he's like you say, okay,

980
00:40:28,840 --> 00:40:30,719
Speaker 8: this is the gatekeeper. Even when you said, like the

981
00:40:30,719 --> 00:40:33,120
Speaker 8: person that's me muggy, you know, you gotta make him happy.

982
00:40:34,840 --> 00:40:36,880
Speaker 8: All of that stuff is something that people don't necessarily

983
00:40:36,960 --> 00:40:38,840
Speaker 8: think about. They're like, I'm just gonna run up on

984
00:40:38,840 --> 00:40:41,759
Speaker 8: a celebrity. It's like that's not how you go about it.

985
00:40:41,840 --> 00:40:44,480
Speaker 8: You gotta be tactical about it, Like if you was

986
00:40:44,520 --> 00:40:47,800
Speaker 8: actually doing a military mission, I don't know, Like that's crazy.

987
00:40:48,080 --> 00:40:52,200
Speaker 11: I've we've been on a few missions already, know, and

988
00:40:52,280 --> 00:40:54,400
Speaker 11: there's one thing that And this is why I know,

989
00:40:54,480 --> 00:40:56,120
Speaker 11: this is why Corey likes for me to come to

990
00:40:56,320 --> 00:40:58,840
Speaker 11: because if you have two people, it's a lot easier

991
00:40:59,080 --> 00:41:01,319
Speaker 11: because you need somebody that just do not care.

992
00:41:01,600 --> 00:41:05,919
Speaker 10: And that's me, so like does not care. So he'll

993
00:41:05,960 --> 00:41:08,160
Speaker 10: be like, yo, like I'm trying to see with who

994
00:41:08,239 --> 00:41:10,520
Speaker 10: in there. I'm like and I literally just walked straight

995
00:41:10,560 --> 00:41:12,560
Speaker 10: in and then I just look around and I'll come

996
00:41:12,600 --> 00:41:13,960
Speaker 10: back and be like, all right, this this is is

997
00:41:14,120 --> 00:41:18,160
Speaker 10: not going on, and then he'll plot his play from there.

998
00:41:18,280 --> 00:41:20,919
Speaker 7: He'll up like, bro, let's get it. It'll be the same,

999
00:41:21,080 --> 00:41:24,640
Speaker 7: like our dynamic. I'll be like, look, because I remember

1000
00:41:24,640 --> 00:41:27,000
Speaker 7: everybody's face. I'm like, yo, he's in this. He's in

1001
00:41:27,000 --> 00:41:28,600
Speaker 7: there day and the day and there He's like which

1002
00:41:28,600 --> 00:41:31,960
Speaker 7: one is which? But we've had We've had to do that.

1003
00:41:32,000 --> 00:41:35,080
Speaker 7: He's more like, listen, we're not gonna have another time.

1004
00:41:35,360 --> 00:41:37,719
Speaker 7: This is the time I had to learn that though,

1005
00:41:37,760 --> 00:41:41,520
Speaker 7: like we ran met Evie. I'm like in my head,

1006
00:41:41,520 --> 00:41:43,640
Speaker 7: I'm like, this is the time when we went to.

1007
00:41:45,400 --> 00:41:45,960
Speaker 6: Saint John.

1008
00:41:46,680 --> 00:41:49,839
Speaker 7: He had an album release party and I called him like, yo,

1009
00:41:50,200 --> 00:41:51,600
Speaker 7: want companies like I'm not gonna be able to make it.

1010
00:41:51,600 --> 00:41:53,319
Speaker 7: I gotta I gotta do something. So I'm like, all right,

1011
00:41:53,320 --> 00:41:54,839
Speaker 7: I'm gonna go by myself. This is like the first

1012
00:41:54,880 --> 00:41:56,840
Speaker 7: time I'm about to be going this. But it was

1013
00:41:56,880 --> 00:41:59,280
Speaker 7: a powerful mission because once I didn't realize that people

1014
00:41:59,320 --> 00:42:01,520
Speaker 7: realize who we were and it was like, oh okay,

1015
00:42:01,520 --> 00:42:02,799
Speaker 7: And then we started meeting people, and then we got

1016
00:42:02,840 --> 00:42:05,399
Speaker 7: the relationship with United Masses and we met Benny Pugh,

1017
00:42:05,440 --> 00:42:08,160
Speaker 7: who was like callus manager, was like, oh, it all

1018
00:42:08,200 --> 00:42:09,640
Speaker 7: successful mission, you know what I'm saying.

1019
00:42:09,840 --> 00:42:11,200
Speaker 6: Yeah, you gotta be tactical about it.

1020
00:42:11,400 --> 00:42:13,239
Speaker 3: And the thing is this, it won't always work out.

1021
00:42:13,400 --> 00:42:15,800
Speaker 3: I think people got to understand that. Like I waited

1022
00:42:15,840 --> 00:42:18,280
Speaker 3: outside of made the Stallion's dressing room for five hours.

1023
00:42:18,440 --> 00:42:22,120
Speaker 3: I literally, I'm trying to tell you, just to tell you.

1024
00:42:22,160 --> 00:42:24,560
Speaker 3: It was the night before essence Fest. We out of

1025
00:42:24,560 --> 00:42:27,320
Speaker 3: their house all day packing for Essence Fest, putting stuff

1026
00:42:27,320 --> 00:42:29,520
Speaker 3: in trucks, and so I left the shower to go

1027
00:42:29,520 --> 00:42:31,880
Speaker 3: to Maga Staion's concert, which I finessed into with a

1028
00:42:31,920 --> 00:42:34,560
Speaker 3: book bag as well, and I ended up getting all

1029
00:42:34,560 --> 00:42:36,399
Speaker 3: the way down to her dressing room because the guy

1030
00:42:36,440 --> 00:42:38,360
Speaker 3: that was at the front recognized the brand and I

1031
00:42:38,440 --> 00:42:40,120
Speaker 3: knew one of the guys in the back. And it's

1032
00:42:40,120 --> 00:42:42,080
Speaker 3: actually funny because while I was back there, they did

1033
00:42:42,080 --> 00:42:44,399
Speaker 3: a sweep. Anybody that's not supposed to be here got

1034
00:42:44,440 --> 00:42:44,839
Speaker 3: to get out.

1035
00:42:45,000 --> 00:42:45,560
Speaker 7: What's going on?

1036
00:42:45,680 --> 00:42:45,960
Speaker 9: Ernest?

1037
00:42:46,000 --> 00:42:48,279
Speaker 7: Look at twenty six I made one of the most

1038
00:42:48,280 --> 00:42:50,120
Speaker 7: important earners.

1039
00:42:50,120 --> 00:42:50,480
Speaker 9: What's up.

1040
00:42:50,560 --> 00:42:53,080
Speaker 7: You ever walk into a small business and everything just

1041
00:42:53,200 --> 00:42:56,360
Speaker 7: works like the checkout is fast, the receipts of digital

1042
00:42:56,920 --> 00:42:59,799
Speaker 7: tipping is a breeze, and you're out the door before

1043
00:42:59,840 --> 00:43:04,040
Speaker 7: the line even builds odds are they're using Square. We

1044
00:43:04,200 --> 00:43:06,759
Speaker 7: love supporting businesses that run on Square because it just

1045
00:43:06,800 --> 00:43:10,040
Speaker 7: feels seamless. Whether it's a local coffee shop, a vendor

1046
00:43:10,080 --> 00:43:12,319
Speaker 7: at a pop up market, or even one of our

1047
00:43:12,400 --> 00:43:16,040
Speaker 7: merch partners, Square makes it easy for them to take payments,

1048
00:43:16,280 --> 00:43:20,000
Speaker 7: manage inventory, and run their business with confidence, all from

1049
00:43:20,080 --> 00:43:23,480
Speaker 7: one simple system. If you're a business owner or even

1050
00:43:23,560 --> 00:43:27,080
Speaker 7: just thinking about launching something soon, Square is hands down

1051
00:43:27,120 --> 00:43:29,480
Speaker 7: one of the best tools out there to help you start,

1052
00:43:29,840 --> 00:43:33,399
Speaker 7: run and grow. It's not just about payments, it's about

1053
00:43:33,440 --> 00:43:35,880
Speaker 7: giving you time back so you can focus on what

1054
00:43:36,040 --> 00:43:39,680
Speaker 7: matters most ready. To see how Square can transform your business,

1055
00:43:39,960 --> 00:43:44,920
Speaker 7: visit Square dot com, Backslash Go, Backslash eyl to learn more.

1056
00:43:45,160 --> 00:43:49,839
Speaker 7: That's Square dot com backslash, go backslash EYL. Don't wait,

1057
00:43:50,160 --> 00:43:52,960
Speaker 7: don't hesitate. Let's Square handle the back end so you

1058
00:43:53,000 --> 00:43:59,319
Speaker 7: can keep pushing your vision forward. This episode is brought

1059
00:43:59,320 --> 00:44:01,560
Speaker 7: to you by P and Bank. A lot of people

1060
00:44:01,600 --> 00:44:05,400
Speaker 7: think podcasts about work are boring, and sure, they definitely

1061
00:44:05,440 --> 00:44:08,960
Speaker 7: can be, but understanding a professionals routine shows us how

1062
00:44:09,000 --> 00:44:12,439
Speaker 7: they achieve their success little by little, day after day.

1063
00:44:13,440 --> 00:44:15,920
Speaker 7: It's like banking with P and C Bank. It might

1064
00:44:16,040 --> 00:44:18,920
Speaker 7: seem boring the safe plan and make calculated decisions with

1065
00:44:19,000 --> 00:44:22,000
Speaker 7: your bank, but keeping your money boring is what helps

1066
00:44:22,040 --> 00:44:25,120
Speaker 7: you live or more happily fulfilled life. P and C

1067
00:44:25,239 --> 00:44:30,399
Speaker 7: Bank Brilliantly Boring since eighteen sixty five. Brilliantly Boring since

1068
00:44:30,440 --> 00:44:33,120
Speaker 7: eighteen sixty five is a service mark of the PNC

1069
00:44:33,239 --> 00:44:37,160
Speaker 7: Financial Service Group, Inc. P and C Bank National Association

1070
00:44:37,400 --> 00:44:38,360
Speaker 7: Member FDIC.

1071
00:44:40,280 --> 00:44:43,680
Speaker 12: With Robinhood, not only can you trade individual stocks and ETFs,

1072
00:44:43,840 --> 00:44:47,719
Speaker 12: you can also seamlessly buy and sell crypto at low costs,

1073
00:44:47,960 --> 00:44:51,640
Speaker 12: trade all in one place. Get started now on Robinhood

1074
00:44:51,680 --> 00:44:54,120
Speaker 12: Trading Crypto infalve significant risk. Crypto trading is offered to

1075
00:44:54,160 --> 00:44:56,560
Speaker 12: an account with the Robinhood CRYPTOLC. Robin Hunt Crypto is

1076
00:44:56,560 --> 00:44:58,640
Speaker 12: licensed to engage in virtual currency business activity by the

1077
00:44:58,680 --> 00:45:00,680
Speaker 12: New York State Department of Financial Service Crypto Health to

1078
00:45:00,719 --> 00:45:03,720
Speaker 12: robin Hid Cryptos not FDIC insured or SIPC Protective investing

1079
00:45:03,719 --> 00:45:06,359
Speaker 12: involves risk, including laws of principle securities. Trading is offered

1080
00:45:06,360 --> 00:45:09,160
Speaker 12: through account with robin Hood Financial LLC member SIPC, a

1081
00:45:09,200 --> 00:45:10,200
Speaker 12: registered broker dealer.

1082
00:45:10,360 --> 00:45:13,400
Speaker 7: Decisions of my life, that's right. I didn't have family

1083
00:45:13,440 --> 00:45:15,920
Speaker 7: at the time, but I did have a life insurance policy.

1084
00:45:16,200 --> 00:45:18,480
Speaker 7: A wise man told me. Life assurance isn't about the

1085
00:45:18,480 --> 00:45:21,000
Speaker 7: people who die, It's about the people who live. It's

1086
00:45:21,080 --> 00:45:23,799
Speaker 7: one of the best ways to secure generational wealth for

1087
00:45:23,920 --> 00:45:27,200
Speaker 7: your family's future. And it makes perfect sense why people

1088
00:45:27,200 --> 00:45:31,120
Speaker 7: get life insurance, especially term coverage, which surprisingly is affordable.

1089
00:45:31,560 --> 00:45:33,840
Speaker 7: Why not pay a little bit each month to secure

1090
00:45:33,880 --> 00:45:36,480
Speaker 7: the future of the people you love long term. If

1091
00:45:36,480 --> 00:45:39,120
Speaker 7: you're asking yourself that question, I want you to check

1092
00:45:39,120 --> 00:45:42,360
Speaker 7: out Ladder. Ladder makes it impressively fast and easy to

1093
00:45:42,400 --> 00:45:44,480
Speaker 7: get coverage. You just need a few minutes in a

1094
00:45:44,480 --> 00:45:48,719
Speaker 7: phone or a laptop to apply. Ladder's algorithms work instantly,

1095
00:45:48,760 --> 00:45:51,480
Speaker 7: so you'll know right away if you're approved for coverage,

1096
00:45:51,680 --> 00:45:55,200
Speaker 7: no hidden fees, and you can cancel any time. And

1097
00:45:55,239 --> 00:45:58,279
Speaker 7: since life insurance costs more as you age, now is

1098
00:45:58,320 --> 00:46:00,640
Speaker 7: the time to get started. So check out Ladder to

1099
00:46:00,719 --> 00:46:03,200
Speaker 7: day to see if you're instantly approved. Go to Ladder

1100
00:46:03,520 --> 00:46:06,920
Speaker 7: life dot com slash e y l that's l A

1101
00:46:07,560 --> 00:46:11,480
Speaker 7: D D e R life dot com slash e y

1102
00:46:11,600 --> 00:46:14,319
Speaker 7: l that's Ladder life dot com slash e y l.

1103
00:46:14,520 --> 00:46:16,960
Speaker 7: You know how this works. Don't wait, don't hesitate. Secure

1104
00:46:17,000 --> 00:46:18,640
Speaker 7: your family's future right now.

1105
00:46:19,280 --> 00:46:23,560
Speaker 3: I hit in the bathroom for twenty minutes waiting. I'm

1106
00:46:23,560 --> 00:46:27,200
Speaker 3: trying to tell you I'm on the toilet seat. I

1107
00:46:27,239 --> 00:46:28,920
Speaker 3: don't want to get kicked out because.

1108
00:46:28,640 --> 00:46:29,640
Speaker 9: I'm already back here.

1109
00:46:30,400 --> 00:46:33,000
Speaker 3: I ended up surviving a suite and then the person

1110
00:46:33,040 --> 00:46:35,520
Speaker 3: who was standing outside her dressing room was like she

1111
00:46:35,600 --> 00:46:37,759
Speaker 3: just kept looking at me, and I was like, you know,

1112
00:46:37,880 --> 00:46:40,160
Speaker 3: when is mad company kind of thing? Because she was

1113
00:46:40,400 --> 00:46:42,680
Speaker 3: dumb late to the show. It's like one am, and

1114
00:46:42,760 --> 00:46:44,359
Speaker 3: so I'm like, yo, I just had to merch for her,

1115
00:46:44,400 --> 00:46:45,879
Speaker 3: Like I really just want to put this merchant here.

1116
00:46:45,960 --> 00:46:47,239
Speaker 3: I don't even got to meet her. I just want

1117
00:46:47,280 --> 00:46:49,760
Speaker 3: to put it in there. So I think a liquor

1118
00:46:49,760 --> 00:46:52,759
Speaker 3: company was sponsoring it, and I put my stuff in

1119
00:46:52,840 --> 00:46:55,799
Speaker 3: the display that the liquor company had put up as

1120
00:46:55,800 --> 00:46:57,239
Speaker 3: a display because I knew that they would go to

1121
00:46:57,239 --> 00:46:59,719
Speaker 3: the liquor to drink obvious Twitter, so I put it

1122
00:46:59,760 --> 00:47:02,120
Speaker 3: in there. All of that worked out, I'm like, cool,

1123
00:47:02,200 --> 00:47:05,160
Speaker 3: now we just wait. Right about twenty minutes later, I'm like,

1124
00:47:05,160 --> 00:47:06,839
Speaker 3: all I got to leave because we had to go.

1125
00:47:06,960 --> 00:47:10,799
Speaker 3: Like it was a long day, long story short. I

1126
00:47:10,840 --> 00:47:12,320
Speaker 3: was texting on I got the girl's number, and I

1127
00:47:12,360 --> 00:47:13,799
Speaker 3: was texting her to kind of figure out. So when

1128
00:47:13,840 --> 00:47:16,160
Speaker 3: she come all of that, she didn't text me at

1129
00:47:16,160 --> 00:47:18,719
Speaker 3: the rest of the night. The next day I hit

1130
00:47:18,760 --> 00:47:20,200
Speaker 3: her like, Hey, what happened with the bag? You know,

1131
00:47:20,360 --> 00:47:22,480
Speaker 3: blah blah blah, and she was like, yeah, Beg never

1132
00:47:22,480 --> 00:47:24,439
Speaker 3: came to the dressing room. Like she never came.

1133
00:47:24,920 --> 00:47:25,680
Speaker 9: She got on.

1134
00:47:25,640 --> 00:47:28,400
Speaker 3: Stage and left instantly. And I was like, it was

1135
00:47:28,440 --> 00:47:30,279
Speaker 3: a lot of immersing. It was at least like it

1136
00:47:30,320 --> 00:47:32,360
Speaker 3: was Hella stuff. It was hell of stuff because I

1137
00:47:32,360 --> 00:47:34,040
Speaker 3: got stuff for our whole team and everything. I wanted

1138
00:47:34,040 --> 00:47:36,040
Speaker 3: everybody to be able to get something. And Meg is

1139
00:47:36,080 --> 00:47:40,240
Speaker 3: our ideal influencer. She went to Texas Southern, graduated from HBCU.

1140
00:47:40,400 --> 00:47:44,600
Speaker 3: She's big, you know, she's really popular. So that ended

1141
00:47:44,640 --> 00:47:46,880
Speaker 3: up not working out. And I spend five hours in

1142
00:47:46,880 --> 00:47:48,439
Speaker 3: my life where I could have easily been doing something

1143
00:47:48,440 --> 00:47:50,440
Speaker 3: else doing it. But you just don't know. And if

1144
00:47:50,440 --> 00:47:51,880
Speaker 3: you don't take that leap of faith, then you have

1145
00:47:51,880 --> 00:47:53,279
Speaker 3: no idea what could have came out of it.

1146
00:47:53,440 --> 00:47:56,520
Speaker 8: Yeah, it's also going back to the person next to you.

1147
00:47:56,600 --> 00:47:57,840
Speaker 5: It's the casino.

1148
00:47:58,360 --> 00:48:00,719
Speaker 13: They'll watch that movie, Noah, never seen that. You've heard

1149
00:48:00,760 --> 00:48:05,319
Speaker 13: of it, though, Yeah, I've heard of casinos about. He's

1150
00:48:05,320 --> 00:48:09,160
Speaker 13: about like these mobsters that was running Las Vegas. So

1151
00:48:09,440 --> 00:48:11,680
Speaker 13: one of the main characters, his name is Sam Ross

1152
00:48:11,680 --> 00:48:14,920
Speaker 13: team played by Robert de Niro. So in the movie Casino,

1153
00:48:15,280 --> 00:48:18,600
Speaker 13: he was talking and he was saying that the most

1154
00:48:18,640 --> 00:48:21,160
Speaker 13: important people in Vegas. Who do you think he said

1155
00:48:21,280 --> 00:48:22,840
Speaker 13: was the most important people in Vegas?

1156
00:48:24,200 --> 00:48:27,000
Speaker 9: I would say the people who make the machines.

1157
00:48:27,880 --> 00:48:30,319
Speaker 6: Okay, I feel like, now it's gonna be the person

1158
00:48:30,360 --> 00:48:33,239
Speaker 6: next to you. Now get this.

1159
00:48:34,239 --> 00:48:38,000
Speaker 8: You know he was saying most people in Vegas. It's

1160
00:48:38,000 --> 00:48:40,319
Speaker 8: not the high rollers, not the bosses, none of that.

1161
00:48:40,400 --> 00:48:43,080
Speaker 8: It was the valet parkers. Because he was like, the

1162
00:48:43,520 --> 00:48:45,920
Speaker 8: Vegas is real. Bit from valet everybody. He's like, the

1163
00:48:45,920 --> 00:48:49,880
Speaker 8: people that valet know everything and they know every body.

1164
00:48:50,760 --> 00:48:53,760
Speaker 5: So he was like, the key to Vegas is the valet.

1165
00:48:53,800 --> 00:48:56,400
Speaker 8: Parkers like you getting good with the valet and they

1166
00:48:56,480 --> 00:48:57,920
Speaker 8: moved it was a crime.

1167
00:48:58,080 --> 00:48:59,440
Speaker 5: So they were talking about like drugs and all that.

1168
00:48:59,760 --> 00:49:03,680
Speaker 8: He was like, valet people are really pond doing celebrities.

1169
00:49:03,719 --> 00:49:05,360
Speaker 5: Everything, it all goes through the valet.

1170
00:49:05,400 --> 00:49:08,120
Speaker 8: Sometimes you overlook the most important person because you're trying

1171
00:49:08,120 --> 00:49:09,319
Speaker 8: to get to who you think.

1172
00:49:09,520 --> 00:49:11,719
Speaker 10: And that's what happened with us because when we were

1173
00:49:11,760 --> 00:49:13,880
Speaker 10: trying to get Chris Paul, Corey had went to a

1174
00:49:13,960 --> 00:49:16,520
Speaker 10: game and he was like literally at the tunnel trying

1175
00:49:16,560 --> 00:49:18,560
Speaker 10: to like pass him something, and then we came to

1176
00:49:18,840 --> 00:49:19,400
Speaker 10: five hours.

1177
00:49:20,600 --> 00:49:21,960
Speaker 9: That was only two hours, Ballard.

1178
00:49:22,239 --> 00:49:23,839
Speaker 10: So then he comes back to the crib and I'm

1179
00:49:23,840 --> 00:49:25,080
Speaker 10: just telling him, like, bro, it's got to be a

1180
00:49:25,160 --> 00:49:27,160
Speaker 10: better way. And then I was just like, all right,

1181
00:49:27,280 --> 00:49:29,880
Speaker 10: let's look at everyone that Chris Paul is following and

1182
00:49:29,920 --> 00:49:32,080
Speaker 10: then just go look through their social media profile and

1183
00:49:32,160 --> 00:49:34,680
Speaker 10: see who it is. So then we ended up finding

1184
00:49:34,840 --> 00:49:37,319
Speaker 10: his stylists and then that's when it clicked to us too.

1185
00:49:37,320 --> 00:49:40,680
Speaker 10: It's like, damn, Chris Paul is not dressing himself, you know,

1186
00:49:40,840 --> 00:49:43,040
Speaker 10: Lebron like none of them. And then we also came

1187
00:49:43,080 --> 00:49:46,000
Speaker 10: to realization that the stylists have multiple clients, so if

1188
00:49:46,040 --> 00:49:47,719
Speaker 10: I could just get in good with one stylist, they're

1189
00:49:47,719 --> 00:49:51,120
Speaker 10: gonna dress everybody else too. So we ended up sending

1190
00:49:51,120 --> 00:49:53,160
Speaker 10: her a message and then she was just like, oh,

1191
00:49:53,200 --> 00:49:53,920
Speaker 10: we heard about you.

1192
00:49:54,040 --> 00:49:56,280
Speaker 6: We bought some stuff. Actually, were waiting on the package

1193
00:49:56,320 --> 00:49:56,720
Speaker 6: to come.

1194
00:49:56,560 --> 00:49:58,600
Speaker 10: Out, so we put a bunch of stuff in that package,

1195
00:49:58,640 --> 00:50:01,320
Speaker 10: sent it off to him, and then relationship from getting

1196
00:50:01,520 --> 00:50:04,920
Speaker 10: quote unquote denied at the tunnel went to us finding

1197
00:50:04,960 --> 00:50:08,640
Speaker 10: the stylist, which went to Chris Paul wearing something, which

1198
00:50:08,680 --> 00:50:10,960
Speaker 10: went to him wearing it on the All State commercial,

1199
00:50:11,120 --> 00:50:14,680
Speaker 10: which then went to the NBA Players Association wanted to

1200
00:50:14,680 --> 00:50:17,880
Speaker 10: do a partnership, then led to the partnership with the NBA,

1201
00:50:18,000 --> 00:50:20,279
Speaker 10: and then led to us doing everything for the All

1202
00:50:20,320 --> 00:50:20,799
Speaker 10: Star Game.

1203
00:50:21,000 --> 00:50:21,720
Speaker 6: So it all.

1204
00:50:21,560 --> 00:50:24,640
Speaker 10: Started from just making that one connection with the indirect

1205
00:50:24,640 --> 00:50:25,520
Speaker 10: influence from marketing.

1206
00:50:25,640 --> 00:50:28,760
Speaker 7: Yeah, I feel like it during the pandemic and obviously

1207
00:50:28,760 --> 00:50:31,879
Speaker 7: the civil unus in the country, like we started seeing

1208
00:50:31,880 --> 00:50:32,520
Speaker 7: the athletes do.

1209
00:50:32,640 --> 00:50:35,160
Speaker 6: Are we talking about that time frame with everything?

1210
00:50:35,440 --> 00:50:36,640
Speaker 9: Yeah, that's that's right.

1211
00:50:36,680 --> 00:50:40,040
Speaker 3: When it started in two So the ability to pivot right,

1212
00:50:40,120 --> 00:50:42,319
Speaker 3: that's like extremely important. And a lot of people didn't

1213
00:50:42,360 --> 00:50:44,560
Speaker 3: pivot correctly for the pandemic, but a lot of people

1214
00:50:44,600 --> 00:50:47,720
Speaker 3: did pivot correctly, especially in retail, right, Yes, especially in retail,

1215
00:50:47,719 --> 00:50:49,680
Speaker 3: Like me and Justin had that conversation like are people

1216
00:50:49,719 --> 00:50:52,000
Speaker 3: going to buy clothes during the Like, you don't need clothes.

1217
00:50:52,040 --> 00:50:53,319
Speaker 6: I know we're going to zero, bro.

1218
00:50:54,000 --> 00:50:55,719
Speaker 9: He was worried that the business shut down.

1219
00:50:55,920 --> 00:50:57,920
Speaker 3: And so we made a split decision to make this

1220
00:50:58,120 --> 00:51:00,720
Speaker 3: mock up of a shirt that says support Black Lives.

1221
00:51:01,000 --> 00:51:04,480
Speaker 3: And there was a brown and black shirt support Black Lives,

1222
00:51:04,560 --> 00:51:06,600
Speaker 3: and there was a Desmond Tutu quote on it talking

1223
00:51:06,640 --> 00:51:09,480
Speaker 3: about and injustice like some people going act to some

1224
00:51:09,480 --> 00:51:12,440
Speaker 3: people not essentially, And that shirt did one hundred thousand

1225
00:51:12,440 --> 00:51:15,080
Speaker 3: dollars in one day over a mock up we got on,

1226
00:51:16,080 --> 00:51:19,000
Speaker 3: got on computer Canva, marked something up real quick and

1227
00:51:19,080 --> 00:51:21,879
Speaker 3: just dropped it to the audience because the need was there.

1228
00:51:22,160 --> 00:51:24,920
Speaker 3: I think it was like the day after George Floyd passed.

1229
00:51:25,239 --> 00:51:26,560
Speaker 3: And what we did was we was like, all right,

1230
00:51:26,560 --> 00:51:29,320
Speaker 3: we're going to donate proceeds to this foundation, this foundation,

1231
00:51:29,600 --> 00:51:31,440
Speaker 3: and we ran it up literally one hundred kN in

1232
00:51:31,480 --> 00:51:32,840
Speaker 3: twenty four hours, and.

1233
00:51:32,719 --> 00:51:34,080
Speaker 9: I was like, this is important.

1234
00:51:34,239 --> 00:51:37,040
Speaker 3: We have to understand when to drop, how to drop,

1235
00:51:37,080 --> 00:51:39,360
Speaker 3: and what are we supporting, what cause are we supporting,

1236
00:51:39,480 --> 00:51:41,040
Speaker 3: and how does this impact the lives of people who

1237
00:51:41,080 --> 00:51:43,279
Speaker 3: are going to purchase it. And from that point we

1238
00:51:43,360 --> 00:51:45,600
Speaker 3: understood that even during the pandemic, we can make money.

1239
00:51:45,800 --> 00:51:47,680
Speaker 3: And then the players hopped on, and then this hopped

1240
00:51:47,800 --> 00:51:49,200
Speaker 3: and then it just became a whole movie.

1241
00:51:49,640 --> 00:51:52,399
Speaker 8: Ever, what you spoke about, shout out Chris, boy, he's

1242
00:51:52,440 --> 00:51:55,200
Speaker 8: your second group of people that we supported us going

1243
00:51:55,239 --> 00:51:56,120
Speaker 8: to show east Side Golf.

1244
00:51:56,120 --> 00:51:56,759
Speaker 5: You ever heard of them?

1245
00:51:56,880 --> 00:52:00,879
Speaker 3: Yeah, yeah, yeah, they hard And I always say yeah,

1246
00:52:00,960 --> 00:52:04,160
Speaker 3: we had on the show and Chris Paul he supported them.

1247
00:52:04,239 --> 00:52:05,200
Speaker 5: Kind of similar situation.

1248
00:52:05,680 --> 00:52:10,000
Speaker 8: But what you spoke about, that's another marketing strategy. Brandon

1249
00:52:10,040 --> 00:52:11,840
Speaker 8: Medfort was the first person actually said it, but I

1250
00:52:11,920 --> 00:52:14,560
Speaker 8: was doing that before shout out to him. PTG you

1251
00:52:14,560 --> 00:52:19,560
Speaker 8: know what they the But he was thought and he

1252
00:52:19,680 --> 00:52:22,000
Speaker 8: was talking about how he got to meet Mill and

1253
00:52:22,040 --> 00:52:25,960
Speaker 8: he was he sold Meek Miller Lamborghini yours and so.

1254
00:52:27,440 --> 00:52:30,600
Speaker 5: D m and meet Mill. He's not responding, he's Meek Mill.

1255
00:52:32,200 --> 00:52:34,359
Speaker 8: So he says okay, and this is something that I

1256
00:52:34,440 --> 00:52:37,319
Speaker 8: was doing too, and you just said it's good.

1257
00:52:37,800 --> 00:52:41,399
Speaker 5: So you go to somebody's list of who they're following.

1258
00:52:41,120 --> 00:52:44,319
Speaker 8: Right, it's usually like at least one of two mutuals, right,

1259
00:52:44,600 --> 00:52:47,480
Speaker 8: everybody has a mutual. So he went to meet Mill's

1260
00:52:47,480 --> 00:52:49,399
Speaker 8: list to see who he was following. It turns out

1261
00:52:49,800 --> 00:52:53,480
Speaker 8: meet Mill was following a lot of exotic dances he had.

1262
00:52:53,360 --> 00:52:54,680
Speaker 5: Sold cars to be they.

1263
00:52:56,440 --> 00:52:59,759
Speaker 8: He's like, I know how he got to a few

1264
00:52:59,760 --> 00:53:02,480
Speaker 8: of them, long story short, like two of them hit

1265
00:53:02,520 --> 00:53:04,880
Speaker 8: him back, and then that same day he was in

1266
00:53:04,880 --> 00:53:07,560
Speaker 8: communication with Meek Milk and then he ended up selling

1267
00:53:07,560 --> 00:53:09,759
Speaker 8: the car to him like the next day. So that's

1268
00:53:09,800 --> 00:53:11,400
Speaker 8: a good way to go about it too. It's like

1269
00:53:12,000 --> 00:53:15,560
Speaker 8: who are they following? Right, because usually if somebody following somebody,

1270
00:53:16,000 --> 00:53:19,359
Speaker 8: they at least have some level of un And then

1271
00:53:19,400 --> 00:53:22,080
Speaker 8: if you know the person, now you can come in

1272
00:53:22,200 --> 00:53:25,080
Speaker 8: and say, hey, can you give me a referral to

1273
00:53:25,080 --> 00:53:27,239
Speaker 8: meet this person? How do I go about it? So

1274
00:53:27,320 --> 00:53:30,520
Speaker 8: now it's a warm lead as opposed to a coco.

1275
00:53:31,520 --> 00:53:33,279
Speaker 7: I was gonna say the power of referral, right they

1276
00:53:33,280 --> 00:53:36,280
Speaker 7: were Meek puts out a tweet or an Instagram post

1277
00:53:36,280 --> 00:53:38,440
Speaker 7: like I'm looking for the Lambeo truck. If I just

1278
00:53:38,480 --> 00:53:41,640
Speaker 7: sold seven calls to all these ladies, like I know

1279
00:53:41,760 --> 00:53:43,759
Speaker 7: the guy I gotta give them, so like.

1280
00:53:43,920 --> 00:53:45,240
Speaker 6: He was able to get that Lambea trucks.

1281
00:53:45,239 --> 00:53:47,200
Speaker 10: It reminds me a lot of when we when we

1282
00:53:47,280 --> 00:53:50,680
Speaker 10: got the clothes into the NBA two K game, because.

1283
00:53:50,880 --> 00:53:54,520
Speaker 6: Let's not just gloss over the shout out to y'all

1284
00:53:54,520 --> 00:53:56,600
Speaker 6: for that. That's a major it was. Bro.

1285
00:53:56,719 --> 00:53:58,400
Speaker 10: It's funny because I always tell Corey that was the

1286
00:53:58,440 --> 00:54:01,920
Speaker 10: easiest thing we ever did. Top five easiest had to

1287
00:54:01,920 --> 00:54:05,600
Speaker 10: be then, not the top three, like probably it was

1288
00:54:05,760 --> 00:54:09,160
Speaker 10: up there. So it was interesting because we was looking

1289
00:54:09,160 --> 00:54:12,360
Speaker 10: at all these NBA players wearing HBCU stuff, even wearing

1290
00:54:12,480 --> 00:54:14,680
Speaker 10: our stuff, and then we were like, bro, we should

1291
00:54:14,760 --> 00:54:15,879
Speaker 10: get into the game, Like it.

1292
00:54:15,920 --> 00:54:16,600
Speaker 6: Just makes sense.

1293
00:54:16,880 --> 00:54:20,000
Speaker 10: So we go to Ronnie two k's Instagram and we

1294
00:54:20,040 --> 00:54:21,719
Speaker 10: see he got millions of followers, so it was like

1295
00:54:21,800 --> 00:54:22,560
Speaker 10: that ain't gonna work.

1296
00:54:22,680 --> 00:54:25,040
Speaker 6: So then we go to his everyone that he's following

1297
00:54:25,120 --> 00:54:25,920
Speaker 6: and just look at.

1298
00:54:25,760 --> 00:54:28,040
Speaker 10: Everyone who has NBA two K and they bio like

1299
00:54:28,080 --> 00:54:29,640
Speaker 10: they work there in some capacity.

1300
00:54:29,760 --> 00:54:31,640
Speaker 9: There's only four hundred people that he follows.

1301
00:54:31,400 --> 00:54:33,960
Speaker 10: Right, four hundred, So hit up all of those people

1302
00:54:34,040 --> 00:54:36,839
Speaker 10: maybe like ten fifteen, and then a few got back,

1303
00:54:37,040 --> 00:54:39,080
Speaker 10: but then one of them happened to go to an HBCU,

1304
00:54:39,360 --> 00:54:41,520
Speaker 10: so he was like, I don't know, I'm not the

1305
00:54:41,560 --> 00:54:43,560
Speaker 10: guy that does this, but I know the guy who does.

1306
00:54:43,920 --> 00:54:45,839
Speaker 10: Then he put us in an email thread and then

1307
00:54:46,000 --> 00:54:48,160
Speaker 10: the next day it was done and that was all

1308
00:54:48,160 --> 00:54:48,400
Speaker 10: we did.

1309
00:54:48,520 --> 00:54:49,239
Speaker 9: Literally fire.

1310
00:54:49,680 --> 00:54:52,640
Speaker 3: The guy was like, bro, I played at UMBs. He

1311
00:54:52,760 --> 00:54:54,759
Speaker 3: was like, Bro, I love y'all's brand. He said, all

1312
00:54:54,760 --> 00:54:56,520
Speaker 3: I want is a hoodie out of this. I said, Bro,

1313
00:54:56,640 --> 00:54:58,719
Speaker 3: we will send you as many hood as you We

1314
00:54:58,840 --> 00:55:01,200
Speaker 3: got that email talking about two days later. I was

1315
00:55:01,239 --> 00:55:03,200
Speaker 3: sending them designs and we had to figure out how

1316
00:55:03,239 --> 00:55:05,640
Speaker 3: to make it video game design. It's not just a

1317
00:55:05,680 --> 00:55:08,160
Speaker 3: regular P ANDNG, so we had to hire somebody to

1318
00:55:08,239 --> 00:55:10,440
Speaker 3: make it a video game file. But I mean it

1319
00:55:10,520 --> 00:55:13,120
Speaker 3: was literally just going to extra step because most people

1320
00:55:13,160 --> 00:55:15,200
Speaker 3: quit at oh, Ronnie didn't respond.

1321
00:55:14,880 --> 00:55:16,720
Speaker 5: Bro, you gotta be creative.

1322
00:55:17,200 --> 00:55:19,600
Speaker 8: Another way that we that we've done before is like

1323
00:55:19,640 --> 00:55:22,200
Speaker 8: when Mark Cuban worked a few times for us, where

1324
00:55:22,400 --> 00:55:24,200
Speaker 8: like we put a post wrote a post about like

1325
00:55:24,200 --> 00:55:27,000
Speaker 8: Mark Cuban, and like tag him in the comments if

1326
00:55:27,040 --> 00:55:28,200
Speaker 8: you want, if you want to see him with the

1327
00:55:28,320 --> 00:55:32,200
Speaker 8: uy L that two ways how that could work because

1328
00:55:32,200 --> 00:55:34,000
Speaker 8: we did the same thing with Gary V and Gary

1329
00:55:34,080 --> 00:55:36,640
Speaker 8: V so many people tagged him in the comments that

1330
00:55:36,840 --> 00:55:39,560
Speaker 8: his actual like operations manage actually reached out to us.

1331
00:55:40,040 --> 00:55:43,120
Speaker 8: Gary's ready they had to and then but then the

1332
00:55:43,160 --> 00:55:46,239
Speaker 8: other side is that with Mark Cuban, a lot of

1333
00:55:46,239 --> 00:55:49,400
Speaker 8: people and what happened is that shout to Al Harrington.

1334
00:55:49,880 --> 00:55:52,640
Speaker 8: Our Harrington actually hit us up like yo, I know

1335
00:55:52,760 --> 00:55:54,799
Speaker 8: I know him, Like I see y'all trying to get him,

1336
00:55:55,080 --> 00:55:56,520
Speaker 8: and so somebody, you just gotta make it. You got

1337
00:55:56,520 --> 00:55:59,759
Speaker 8: to make your want public. And then he connected the

1338
00:55:59,760 --> 00:56:00,759
Speaker 8: dot so we got it done.

1339
00:56:00,800 --> 00:56:02,759
Speaker 6: So that might be top one of the top three

1340
00:56:02,760 --> 00:56:03,839
Speaker 6: easiest ones that we had.

1341
00:56:04,600 --> 00:56:07,480
Speaker 9: Crazy. It ain't nobodyaire.

1342
00:56:08,560 --> 00:56:11,879
Speaker 6: It was like, Yo, here's his email. I'm like like what.

1343
00:56:13,000 --> 00:56:16,400
Speaker 6: And that's what happened with the with the what if method, because.

1344
00:56:17,200 --> 00:56:20,560
Speaker 10: What's thatth So what we do is like we'll come

1345
00:56:20,640 --> 00:56:22,600
Speaker 10: up with ideas of people that we want to do

1346
00:56:22,680 --> 00:56:26,120
Speaker 10: collabse with our partnerships with, and then we'll say what

1347
00:56:26,200 --> 00:56:28,320
Speaker 10: if or what would it look like if we partnered

1348
00:56:28,360 --> 00:56:31,480
Speaker 10: with X, Y, and Z. So we Urban Outfitters had

1349
00:56:31,480 --> 00:56:34,120
Speaker 10: actually did a partnership with this other brand and they

1350
00:56:34,160 --> 00:56:37,080
Speaker 10: made some HBCU stuff and it was like in Urban Outfitters,

1351
00:56:37,120 --> 00:56:39,880
Speaker 10: but on Twitter it was getting slandered crazy because like

1352
00:56:40,160 --> 00:56:44,120
Speaker 10: they didn't it didn't feel that it was it was

1353
00:56:44,120 --> 00:56:46,080
Speaker 10: a lot of things. They didn't like the designs like

1354
00:56:46,120 --> 00:56:48,520
Speaker 10: stuff like that. So we was like, all right, that happened,

1355
00:56:48,560 --> 00:56:50,880
Speaker 10: We need to strike fast. And then we say, what

1356
00:56:50,960 --> 00:56:54,000
Speaker 10: if we did the collaboration with Urban Outfitters, what would

1357
00:56:54,000 --> 00:56:55,520
Speaker 10: it look like? And then we put it out and

1358
00:56:55,600 --> 00:56:58,719
Speaker 10: got thousands of likes or whatever and everybody was tagging Urban.

1359
00:56:58,960 --> 00:57:01,040
Speaker 10: So then the next day we looking at email and

1360
00:57:01,160 --> 00:57:02,399
Speaker 10: Urban's like, yo, we.

1361
00:57:02,360 --> 00:57:04,120
Speaker 6: Saw what you guys were doing. We'd love to get

1362
00:57:04,120 --> 00:57:05,360
Speaker 6: you in the store, X, Y and Z.

1363
00:57:05,760 --> 00:57:08,480
Speaker 10: And then that turned into I mean they bought hundreds

1364
00:57:08,480 --> 00:57:10,319
Speaker 10: and hundreds of thousand dollars worth of stuff from us.

1365
00:57:10,320 --> 00:57:13,600
Speaker 8: Now, no, that's that's really that's really smart because you

1366
00:57:14,040 --> 00:57:16,800
Speaker 8: capitalize off of somebody else's mistake.

1367
00:57:17,360 --> 00:57:18,880
Speaker 5: And it's like brands do.

1368
00:57:18,880 --> 00:57:21,320
Speaker 8: That all the time, where they just make mistakes right,

1369
00:57:21,480 --> 00:57:22,919
Speaker 8: and it's like they might have just did the wrong

1370
00:57:22,920 --> 00:57:24,760
Speaker 8: collad they might have had the wrong commercial with then

1371
00:57:25,040 --> 00:57:27,640
Speaker 8: everybody's like trying to like trash them and all of that,

1372
00:57:27,720 --> 00:57:30,120
Speaker 8: but it's like a right instead of like just throwing

1373
00:57:30,160 --> 00:57:30,600
Speaker 8: them away?

1374
00:57:31,320 --> 00:57:34,040
Speaker 6: What if I like that? If?

1375
00:57:34,200 --> 00:57:37,520
Speaker 7: So that words So social and media obviously is key here, right.

1376
00:57:37,800 --> 00:57:39,520
Speaker 7: We did it with two K, we did it with

1377
00:57:39,920 --> 00:57:43,600
Speaker 7: Urban Outfit is but what if we're in Macy's because like,

1378
00:57:43,640 --> 00:57:45,840
Speaker 7: I'm not sure how intap they are with social media?

1379
00:57:46,240 --> 00:57:48,080
Speaker 7: So like, how did that even come about? Like who

1380
00:57:48,120 --> 00:57:48,840
Speaker 7: approached them?

1381
00:57:49,000 --> 00:57:49,240
Speaker 9: Yeah?

1382
00:57:49,360 --> 00:57:51,400
Speaker 6: So that was from like consultants.

1383
00:57:51,640 --> 00:57:54,360
Speaker 10: So the good thing is like I like to I

1384
00:57:54,440 --> 00:57:55,959
Speaker 10: like to pay for people's.

1385
00:57:55,640 --> 00:57:56,919
Speaker 6: Experience, you know what I'm saying.

1386
00:57:56,920 --> 00:57:59,760
Speaker 10: So when I hire consultant like him, they already have

1387
00:58:00,080 --> 00:58:02,200
Speaker 10: access to all of these other places. So once we

1388
00:58:02,240 --> 00:58:04,680
Speaker 10: got into urban and kind of proved the concept, he

1389
00:58:04,840 --> 00:58:07,400
Speaker 10: was like, oh bet I'm taking it to Macy's, dt

1390
00:58:07,600 --> 00:58:11,680
Speaker 10: L R, Bloomingdale's, et cetera. And then that's really all

1391
00:58:11,680 --> 00:58:13,920
Speaker 10: it was. So it was essentially like, hey, make me

1392
00:58:13,960 --> 00:58:16,080
Speaker 10: a line sheet. You're an urban already, I'm gonna send

1393
00:58:16,080 --> 00:58:17,600
Speaker 10: it over to Macy's. And it was instant.

1394
00:58:17,640 --> 00:58:20,680
Speaker 5: Like the proof of concept. Everything you're saying is it transcend.

1395
00:58:20,800 --> 00:58:23,200
Speaker 8: It transcends so many different businesses and it's like one

1396
00:58:23,240 --> 00:58:27,600
Speaker 8: thing about businesses that whether it's merch, whether it's podcasting,

1397
00:58:27,680 --> 00:58:31,440
Speaker 8: whether it's whatever, it's a lot of similarities. And it's

1398
00:58:31,440 --> 00:58:33,560
Speaker 8: like even for us, like you know, we did activation

1399
00:58:33,720 --> 00:58:36,680
Speaker 8: in our basal and with ally United Masters, and that

1400
00:58:36,840 --> 00:58:39,920
Speaker 8: was something that was really unique because you know, financial literacy.

1401
00:58:39,920 --> 00:58:43,120
Speaker 8: Actively it worked out. Now we have a proof of concept.

1402
00:58:43,920 --> 00:58:46,920
Speaker 8: Now it's like, all right, what event do we want

1403
00:58:46,960 --> 00:58:47,439
Speaker 8: to do next?

1404
00:58:48,160 --> 00:58:51,080
Speaker 6: Whatever you want exactly exactly.

1405
00:58:51,200 --> 00:58:52,800
Speaker 5: Once you do one thing, now you have a proof

1406
00:58:52,800 --> 00:58:53,160
Speaker 5: of concept.

1407
00:58:53,240 --> 00:58:56,200
Speaker 10: We have to do this again everywhere, and then this

1408
00:58:56,280 --> 00:58:58,560
Speaker 10: is what we do too, because every it's funny because

1409
00:58:58,560 --> 00:58:59,480
Speaker 10: you're right, because we're.

1410
00:58:59,320 --> 00:59:01,400
Speaker 6: Going back and forth like how things work out.

1411
00:59:01,600 --> 00:59:03,720
Speaker 10: And when you said that, I thought about how we

1412
00:59:03,800 --> 00:59:07,880
Speaker 10: get other influencers to wear our stuff. So once like

1413
00:59:08,120 --> 00:59:10,560
Speaker 10: Chris Paul wears something with d M k D and

1414
00:59:10,600 --> 00:59:14,080
Speaker 10: be like, yo KD Chris Paul wearing something, Devin Booker,

1415
00:59:14,200 --> 00:59:17,440
Speaker 10: Jannis Tompo, you know, all these people like what do you.

1416
00:59:17,440 --> 00:59:18,000
Speaker 6: What you own?

1417
00:59:20,280 --> 00:59:22,080
Speaker 11: Like on's at the time you're like, dude, support you,

1418
00:59:22,120 --> 00:59:24,200
Speaker 11: I don't get it, you know, we're just joking or whatever.

1419
00:59:24,480 --> 00:59:26,720
Speaker 10: But then you know that proof of concept makes them like,

1420
00:59:26,760 --> 00:59:28,280
Speaker 10: oh damn. All the homies wearing it, like let me

1421
00:59:28,320 --> 00:59:29,360
Speaker 10: go ahead and support it.

1422
00:59:29,400 --> 00:59:32,240
Speaker 9: We're throwing, we're throwing had them like yannas CP. It's

1423
00:59:32,320 --> 00:59:32,800
Speaker 9: like grease.

1424
00:59:35,160 --> 00:59:37,760
Speaker 8: It gets you credibility too, Like one person, same thing

1425
00:59:37,800 --> 00:59:39,920
Speaker 8: with us, Like it's like all right, we can go

1426
00:59:40,000 --> 00:59:41,960
Speaker 8: to you know whoever and be like, yo, all right,

1427
00:59:42,040 --> 00:59:43,160
Speaker 8: Rick Ross is on the show.

1428
00:59:43,240 --> 00:59:46,600
Speaker 5: T is on the show. It's on the show. Yeah,

1429
00:59:46,680 --> 00:59:48,280
Speaker 5: so don't try to act like YouTube.

1430
00:59:49,680 --> 00:59:52,160
Speaker 3: Not not one person is be like I'm not coming

1431
00:59:52,200 --> 00:59:52,600
Speaker 3: on that show.

1432
00:59:52,640 --> 00:59:54,320
Speaker 9: Not one person. It's no way.

1433
00:59:54,440 --> 00:59:57,560
Speaker 8: It's definitely adds a lot of credibility for one person

1434
00:59:57,640 --> 00:59:58,440
Speaker 8: stands next to it.

1435
00:59:58,520 --> 01:00:00,960
Speaker 5: It's like a lot of other people feel more comfortable.

1436
01:00:01,560 --> 01:00:05,880
Speaker 7: When y'all y'all chose Chris Paul specifically. Obviously he was

1437
01:00:05,920 --> 01:00:08,360
Speaker 7: the president of the m v p A at the time,

1438
01:00:08,440 --> 01:00:10,120
Speaker 7: so I get it, like you didn't.

1439
01:00:10,800 --> 01:00:13,160
Speaker 6: It's like we could have cited Lebron, but like this

1440
01:00:13,200 --> 01:00:15,680
Speaker 6: guy can get to the entire league. Were you making

1441
01:00:15,720 --> 01:00:18,320
Speaker 6: custom designs specifically for them to make it unique?

1442
01:00:18,360 --> 01:00:20,080
Speaker 7: Like all right, well, I just don't want to have

1443
01:00:20,120 --> 01:00:23,120
Speaker 7: that one because I remember they had the jacket.

1444
01:00:22,800 --> 01:00:25,000
Speaker 6: With the with the joints all the way down.

1445
01:00:24,800 --> 01:00:26,720
Speaker 9: So that was the custom we did for all the

1446
01:00:26,800 --> 01:00:27,520
Speaker 9: NBA All Stars.

1447
01:00:27,560 --> 01:00:30,840
Speaker 3: Actually we spent that that whole The way that came

1448
01:00:30,840 --> 01:00:34,240
Speaker 3: about was crazy because that wasn't supposed to. Yeah, So

1449
01:00:34,280 --> 01:00:35,600
Speaker 3: what I did was I looked at an old All

1450
01:00:35,600 --> 01:00:37,600
Speaker 3: Star jacket from years ago, one of my favorite ones.

1451
01:00:37,640 --> 01:00:39,800
Speaker 3: I forgot where they were, what city it was, but

1452
01:00:39,960 --> 01:00:42,480
Speaker 3: they basically had they had the black and white like

1453
01:00:42,480 --> 01:00:46,360
Speaker 3: they had the stars, the stars of how many they had,

1454
01:00:46,400 --> 01:00:48,160
Speaker 3: like trous. I was like, we should do that down

1455
01:00:48,200 --> 01:00:50,360
Speaker 3: the sleeves and then the All Star colors red and

1456
01:00:50,360 --> 01:00:52,240
Speaker 3: blue and then on the back put their number in

1457
01:00:52,240 --> 01:00:54,520
Speaker 3: their name. And so we were up until like four

1458
01:00:54,560 --> 01:00:57,320
Speaker 3: am and the morning of Allstar still making those cities

1459
01:00:57,400 --> 01:00:58,480
Speaker 3: because he made them off from.

1460
01:00:58,320 --> 01:01:00,920
Speaker 9: Scratch, but we did for him.

1461
01:01:00,960 --> 01:01:03,160
Speaker 3: For Chris Paul, we sent our regular stuff obviously, we

1462
01:01:03,200 --> 01:01:06,120
Speaker 3: sent vintage T shirts that weren't even ours, just vintage

1463
01:01:06,200 --> 01:01:08,720
Speaker 3: HBCU that we thrifted, and we was like, he wears

1464
01:01:08,760 --> 01:01:10,360
Speaker 3: that kind of stuff, let's stowed in there. And we

1465
01:01:10,360 --> 01:01:12,520
Speaker 3: were just giving him any and everything HBCU so we

1466
01:01:12,560 --> 01:01:15,120
Speaker 3: could have enough to talk about. Right, So he's always

1467
01:01:15,120 --> 01:01:17,400
Speaker 3: talking about this, always on brand. Then when he puts

1468
01:01:17,400 --> 01:01:19,240
Speaker 3: our stuff on, then It's like, oh, it makes sense.

1469
01:01:19,280 --> 01:01:21,120
Speaker 3: He already was talking about this, and so we kind

1470
01:01:21,120 --> 01:01:23,080
Speaker 3: of warmed the audience out with not just our stuff,

1471
01:01:23,160 --> 01:01:25,479
Speaker 3: but even stuff that wasn't ours, just so people would

1472
01:01:25,480 --> 01:01:27,880
Speaker 3: talk about and have conversation. And then it came time

1473
01:01:27,920 --> 01:01:30,720
Speaker 3: to the bubble. So then we had the bubble. They

1474
01:01:30,800 --> 01:01:32,600
Speaker 3: shut down the NBA. I'm like, dang, we had so

1475
01:01:32,680 --> 01:01:35,439
Speaker 3: much momentum. All players were in our stuff. The bubble came.

1476
01:01:36,240 --> 01:01:38,439
Speaker 3: Chris Fau's team hit me. They said, Corey, we want

1477
01:01:38,480 --> 01:01:41,400
Speaker 3: to do a sneaker for a bunch of different HBCUs,

1478
01:01:41,440 --> 01:01:44,120
Speaker 3: custom sneakers, custom Jordan's and every sneaker is going to

1479
01:01:44,160 --> 01:01:45,680
Speaker 3: have an HBC and we want to tell a story.

1480
01:01:46,040 --> 01:01:48,320
Speaker 3: So what I did was I did some research. I'm like,

1481
01:01:48,400 --> 01:01:50,160
Speaker 3: this is the founding date, this is this, and I

1482
01:01:50,160 --> 01:01:51,959
Speaker 3: would make them posts. They would send me the shoes

1483
01:01:52,000 --> 01:01:54,200
Speaker 3: before he even went on the court, like pregame, they

1484
01:01:54,280 --> 01:01:56,360
Speaker 3: taking pictures and stuff. I would get those pictures before

1485
01:01:56,360 --> 01:01:57,880
Speaker 3: the game started and I would quickly send it to

1486
01:01:57,920 --> 01:02:00,320
Speaker 3: our graphic person. He didn't make a post by time

1487
01:02:00,400 --> 01:02:02,880
Speaker 3: Krip Paul the game is over. He posted the sneakers,

1488
01:02:02,880 --> 01:02:05,040
Speaker 3: all of that, our logos on every single post, our

1489
01:02:05,040 --> 01:02:07,160
Speaker 3: logos and every single post, and he's like, support Black

1490
01:02:07,160 --> 01:02:09,440
Speaker 3: College and he's saying, oh, Clarkland was founded here.

1491
01:02:09,480 --> 01:02:11,080
Speaker 9: These shoes were inspired by Clark Atlanta.

1492
01:02:11,360 --> 01:02:13,120
Speaker 3: And so we do stuff like that for Chris and

1493
01:02:13,160 --> 01:02:16,240
Speaker 3: the team because they really are about supporting HB. They

1494
01:02:16,280 --> 01:02:18,120
Speaker 3: really about that life, and so we just give them

1495
01:02:18,160 --> 01:02:20,160
Speaker 3: whatever they need because it's worth it for them and

1496
01:02:20,240 --> 01:02:20,880
Speaker 3: it's worthy for us.

1497
01:02:20,920 --> 01:02:25,000
Speaker 8: It's the general idea of support black business and black

1498
01:02:25,160 --> 01:02:28,880
Speaker 8: pride was at an all time high. So a brand

1499
01:02:28,920 --> 01:02:31,400
Speaker 8: like support Black colleges, that's just like, you know what

1500
01:02:31,400 --> 01:02:35,760
Speaker 8: I mean, goales hand in hand with that social conscious

1501
01:02:36,080 --> 01:02:37,360
Speaker 8: awareness that's happening.

1502
01:02:37,440 --> 01:02:37,520
Speaker 7: Bro.

1503
01:02:38,080 --> 01:02:41,360
Speaker 10: It's interesting because like things like that you can't really time,

1504
01:02:41,440 --> 01:02:43,800
Speaker 10: you know, it's just like a certain element of luck.

1505
01:02:44,040 --> 01:02:46,560
Speaker 10: So I was just thinking about that the other day

1506
01:02:46,600 --> 01:02:48,560
Speaker 10: and I was like, damn, bro, like this, there's no

1507
01:02:48,560 --> 01:02:50,160
Speaker 10: way we could have planned that. So when all of

1508
01:02:50,160 --> 01:02:52,280
Speaker 10: those things happened, all we had to do was just pivot,

1509
01:02:52,320 --> 01:02:54,240
Speaker 10: and then everybody was I was thinking.

1510
01:02:54,560 --> 01:02:56,400
Speaker 6: I was like, it's very possible that.

1511
01:02:56,360 --> 01:02:58,560
Speaker 10: People are going to just buy white teas and like,

1512
01:02:58,800 --> 01:03:00,480
Speaker 10: you know, not spend no money.

1513
01:03:00,640 --> 01:03:02,600
Speaker 6: And then everybody's.

1514
01:03:01,960 --> 01:03:05,600
Speaker 10: Mindset shifted to oh, now we're only supporting black businesses

1515
01:03:05,640 --> 01:03:08,320
Speaker 10: and over supported and that's it. And then we were like,

1516
01:03:08,320 --> 01:03:10,160
Speaker 10: all right, bet so we need to pivot, drop more

1517
01:03:10,160 --> 01:03:12,320
Speaker 10: stuff and then spend more in advertising. And then that's

1518
01:03:12,320 --> 01:03:14,680
Speaker 10: when we spent the most in advertising we ever had,

1519
01:03:14,800 --> 01:03:16,439
Speaker 10: and those are some of our biggest months.

1520
01:03:16,920 --> 01:03:19,160
Speaker 7: I'm just thinking from a standpoint where it's like the

1521
01:03:19,280 --> 01:03:22,360
Speaker 7: name is perfect, right, because if everybody's trying to support black,

1522
01:03:22,560 --> 01:03:24,760
Speaker 7: once you type it support black, right, you at the

1523
01:03:24,800 --> 01:03:25,360
Speaker 7: top of the search.

1524
01:03:25,760 --> 01:03:27,280
Speaker 9: Definitely at the top of the stake, like you're at

1525
01:03:27,280 --> 01:03:28,000
Speaker 9: the top of the search.

1526
01:03:28,040 --> 01:03:30,480
Speaker 7: So it was like the first thing that they That's

1527
01:03:30,480 --> 01:03:32,200
Speaker 7: what I was gonna say that A marketer is like, wait,

1528
01:03:32,320 --> 01:03:32,880
Speaker 7: support black.

1529
01:03:32,880 --> 01:03:34,800
Speaker 6: As soon as I type did it's you? And I

1530
01:03:34,840 --> 01:03:37,160
Speaker 6: was like, this is the first place always support black colleges. Yeah,

1531
01:03:37,160 --> 01:03:37,720
Speaker 6: we definitely have to.

1532
01:03:38,280 --> 01:03:40,840
Speaker 9: That's good. Our SEO was so good. I had a

1533
01:03:40,920 --> 01:03:42,880
Speaker 9: lady call me and said, my brand is called.

1534
01:03:42,840 --> 01:03:46,160
Speaker 3: HBCU something something, and y'all's page always comes up, and like,

1535
01:03:46,280 --> 01:03:47,000
Speaker 3: how do I get this?

1536
01:03:47,040 --> 01:03:47,280
Speaker 6: Stop?

1537
01:03:47,320 --> 01:03:48,840
Speaker 3: And I'm just like, I have no idea even how

1538
01:03:48,840 --> 01:03:51,280
Speaker 3: that happened, I said, I guess people are just searching it.

1539
01:03:51,840 --> 01:03:53,720
Speaker 3: But the truth is, like we spend money on that.

1540
01:03:54,280 --> 01:03:57,480
Speaker 3: And one thing about that is like about just doing

1541
01:03:57,480 --> 01:03:58,439
Speaker 3: what you're supposed to be doing.

1542
01:03:58,680 --> 01:03:59,720
Speaker 9: Y'all were already doing this.

1543
01:04:00,200 --> 01:04:01,960
Speaker 3: So when you're doing what you're supposed to do and

1544
01:04:02,000 --> 01:04:04,600
Speaker 3: true to you really are, the people will find you.

1545
01:04:04,960 --> 01:04:07,120
Speaker 3: They found y'all just like they were supposed to. They

1546
01:04:07,160 --> 01:04:09,240
Speaker 3: found us, just like we weren't supposed to get all

1547
01:04:09,280 --> 01:04:11,240
Speaker 3: this money, and two years ago we wouldn't have been

1548
01:04:11,240 --> 01:04:13,120
Speaker 3: ready for it. We wouldn't have been prepared for what

1549
01:04:13,200 --> 01:04:15,600
Speaker 3: was coming. So everything comes at the right time, and

1550
01:04:15,640 --> 01:04:18,120
Speaker 3: we appreciate the time that it came. It was unfortunate

1551
01:04:18,120 --> 01:04:18,960
Speaker 3: how it had to come.

1552
01:04:18,800 --> 01:04:19,280
Speaker 9: But we made it.

1553
01:04:19,640 --> 01:04:21,880
Speaker 8: And you gotta be positioned. So that's another thing too.

1554
01:04:21,920 --> 01:04:24,120
Speaker 8: You have to be positioned. And like you said, you

1555
01:04:24,120 --> 01:04:27,640
Speaker 8: don't know when something's going to happen. Sometimes you're just

1556
01:04:27,680 --> 01:04:29,080
Speaker 8: fortunate enough to be at the right place at the

1557
01:04:29,120 --> 01:04:31,120
Speaker 8: right time. But the thing with the right place at

1558
01:04:31,160 --> 01:04:33,720
Speaker 8: the right time that's misleading is that you could be

1559
01:04:33,760 --> 01:04:36,760
Speaker 8: at the right place at the right time. But the

1560
01:04:36,800 --> 01:04:39,760
Speaker 8: third part is being prepared so you could be at

1561
01:04:39,760 --> 01:04:41,520
Speaker 8: the right place, right time. If you're not prepared, it

1562
01:04:41,520 --> 01:04:45,840
Speaker 8: doesn't matter. And we were prepared to benefit from the

1563
01:04:45,880 --> 01:04:49,560
Speaker 8: financial crisis. You were prepared to benefit from everything that

1564
01:04:49,640 --> 01:04:51,600
Speaker 8: was going on because you had the infrastructure in place.

1565
01:04:51,760 --> 01:04:53,400
Speaker 8: We had the infrastructure in place. So I tell people

1566
01:04:53,440 --> 01:04:56,120
Speaker 8: all the time, like build your infrastructure through the groundwork,

1567
01:04:56,560 --> 01:04:59,640
Speaker 8: and you never know what could happen, what you can't

1568
01:04:59,640 --> 01:05:01,120
Speaker 8: benefit from it if you're not prepared.

1569
01:05:01,920 --> 01:05:03,880
Speaker 7: That's like part of my thing is, like I always say,

1570
01:05:03,960 --> 01:05:06,560
Speaker 7: like being in the right place all the time, Like

1571
01:05:07,000 --> 01:05:09,000
Speaker 7: whether you've got to hide in the bathroom, whether you

1572
01:05:09,000 --> 01:05:11,040
Speaker 7: got to wait five hours, you're doing it and it

1573
01:05:11,080 --> 01:05:13,560
Speaker 7: didn't work, that's fine. I'm gonna put myself in position

1574
01:05:14,040 --> 01:05:16,000
Speaker 7: every time. I'm gonna put it that it's made positions

1575
01:05:16,040 --> 01:05:18,240
Speaker 7: I can be in. I'm in because it could work.

1576
01:05:18,360 --> 01:05:20,840
Speaker 3: The game of numbers, it could eventually, it's gonna work, exactly,

1577
01:05:20,960 --> 01:05:22,760
Speaker 3: And I got to say yes eventually.

1578
01:05:22,960 --> 01:05:24,360
Speaker 9: Even if you like, I'm just gonna say that because

1579
01:05:24,360 --> 01:05:26,959
Speaker 9: I feel bad for him for waiting. Take the pity.

1580
01:05:27,040 --> 01:05:30,280
Speaker 9: Yes in the stall, you know, And I think too,

1581
01:05:30,480 --> 01:05:31,200
Speaker 9: because we had we.

1582
01:05:31,160 --> 01:05:33,680
Speaker 3: Talked about times that did work, but we should talk

1583
01:05:33,680 --> 01:05:35,560
Speaker 3: about time that didn't work. And that's when we made

1584
01:05:35,560 --> 01:05:38,920
Speaker 3: a million dollars on black Friday, and it actually backfired

1585
01:05:38,960 --> 01:05:41,760
Speaker 3: on us, like it wasn't what we thought making a

1586
01:05:41,760 --> 01:05:42,640
Speaker 3: million dollars to be like.

1587
01:05:42,640 --> 01:05:44,000
Speaker 5: So talk about that?

1588
01:05:43,320 --> 01:05:46,120
Speaker 8: How did so most people say, you made a million

1589
01:05:46,160 --> 01:05:49,520
Speaker 8: dollars on Black Friday, that's a you know, that's a

1590
01:05:49,720 --> 01:05:51,720
Speaker 8: successful day by any.

1591
01:05:51,520 --> 01:05:53,240
Speaker 6: Measure, successful year life.

1592
01:05:54,320 --> 01:05:54,960
Speaker 9: How is that?

1593
01:05:55,000 --> 01:05:56,720
Speaker 5: How did that? How did that backfire?

1594
01:05:57,240 --> 01:05:59,560
Speaker 3: So I thought of beginning the story out ad justin

1595
01:05:59,640 --> 01:06:02,560
Speaker 3: kind of finish it. But one thing about one thing

1596
01:06:02,560 --> 01:06:05,959
Speaker 3: about the way life happens is something bad always happens

1597
01:06:06,000 --> 01:06:07,080
Speaker 3: before something good happens.

1598
01:06:07,480 --> 01:06:08,640
Speaker 9: So before we made.

1599
01:06:08,440 --> 01:06:11,520
Speaker 3: That money, our warehouse had flooded. Actually two weeks before that.

1600
01:06:12,040 --> 01:06:13,760
Speaker 3: It was a big rainstorm. I think all of us

1601
01:06:13,800 --> 01:06:15,760
Speaker 3: were out of town. I was in North Carolina. I

1602
01:06:15,800 --> 01:06:17,760
Speaker 3: think you were in Houston because we had to send

1603
01:06:17,840 --> 01:06:21,880
Speaker 3: Blau to go check on the warehouse. So it rained

1604
01:06:21,880 --> 01:06:25,120
Speaker 3: in Atlanta randomly like oh d hard for like two days,

1605
01:06:25,520 --> 01:06:28,160
Speaker 3: and so we got a call from the from the

1606
01:06:28,200 --> 01:06:30,040
Speaker 3: warehouse like a lot of warehouse are flooding, Go check

1607
01:06:30,080 --> 01:06:33,320
Speaker 3: on your warehouse. Send somebody up there. Sure enough, and flooded.

1608
01:06:33,360 --> 01:06:35,040
Speaker 3: Now this is the worst part about it. It's not

1609
01:06:35,120 --> 01:06:36,800
Speaker 3: like this regular stuff flooded. It was all that stuff

1610
01:06:36,800 --> 01:06:39,440
Speaker 3: from overseas, so you know how that works. It takes time.

1611
01:06:39,520 --> 01:06:41,760
Speaker 3: You can't just you can't just make it. So it

1612
01:06:41,800 --> 01:06:44,480
Speaker 3: was all cutting so stuff, and that was our Black

1613
01:06:44,520 --> 01:06:48,560
Speaker 3: Friday sale pissed just like whatever. So we ended up

1614
01:06:48,560 --> 01:06:50,720
Speaker 3: getting a warehouse like four days, like we got to

1615
01:06:50,720 --> 01:06:52,440
Speaker 3: get out of here. We got a new warehouse. We

1616
01:06:52,480 --> 01:06:54,360
Speaker 3: lost I don't know how much money. We lost anywhere

1617
01:06:54,360 --> 01:06:56,440
Speaker 3: from twenty to fifty thousand dollars with the stuff, so

1618
01:06:56,680 --> 01:06:58,640
Speaker 3: that was a big chunk and the margins on that

1619
01:06:58,840 --> 01:07:01,200
Speaker 3: were great, and so we ended up losing that. We

1620
01:07:01,200 --> 01:07:03,320
Speaker 3: moved into a new warehouse and we had to redirect

1621
01:07:03,320 --> 01:07:05,800
Speaker 3: how we were in a marketing brand, a pivot. Once again,

1622
01:07:06,080 --> 01:07:08,400
Speaker 3: in crisis, something good always comes out of it. So

1623
01:07:08,440 --> 01:07:11,400
Speaker 3: we actually got really creative influencer marketing post from all

1624
01:07:11,400 --> 01:07:13,680
Speaker 3: these big platforms and we really went hand on the

1625
01:07:13,680 --> 01:07:16,840
Speaker 3: ground email, text, message marketing, and we learned that stuff

1626
01:07:16,880 --> 01:07:18,920
Speaker 3: in that two weeks in order to prepare for the

1627
01:07:18,960 --> 01:07:20,800
Speaker 3: Black Friday launch. And I want you to tap it

1628
01:07:20,800 --> 01:07:22,440
Speaker 3: on a Black Friday launch and then like what happened

1629
01:07:22,480 --> 01:07:22,880
Speaker 3: after that?

1630
01:07:23,120 --> 01:07:25,560
Speaker 10: Oh yeah, I mean you know, it was like a

1631
01:07:25,600 --> 01:07:29,520
Speaker 10: five day campaign. So between Black Friday and we start

1632
01:07:29,720 --> 01:07:32,640
Speaker 10: love Black Friday a little bit early too, because something

1633
01:07:32,680 --> 01:07:35,680
Speaker 10: I learned from my consultanc is most of the big

1634
01:07:35,720 --> 01:07:39,000
Speaker 10: box companies are starting them way earlier, and they're disguised.

1635
01:07:39,040 --> 01:07:42,120
Speaker 10: They're disguising it as friends and family sales. So but

1636
01:07:42,160 --> 01:07:44,400
Speaker 10: their their tactic is just steal all the money from

1637
01:07:44,400 --> 01:07:47,160
Speaker 10: everybody before small businesses can even get a chance to

1638
01:07:47,360 --> 01:07:50,040
Speaker 10: make money because they're starting on Black Friday. So we

1639
01:07:50,080 --> 01:07:54,840
Speaker 10: started a little early, like we started that year. We

1640
01:07:54,880 --> 01:07:57,320
Speaker 10: would say, now I think we were like maybe Wednesday.

1641
01:07:57,760 --> 01:07:59,560
Speaker 3: I think we started on Tuesday and Wednesday year, but

1642
01:07:59,680 --> 01:08:01,760
Speaker 3: the big box was starting two months early.

1643
01:08:01,640 --> 01:08:04,200
Speaker 7: Right right right you seeing those salesbaya.

1644
01:08:04,920 --> 01:08:07,280
Speaker 10: So so we put that together. Then we kind of

1645
01:08:07,400 --> 01:08:09,240
Speaker 10: ideated like what we wanted to do. We ended up

1646
01:08:09,280 --> 01:08:11,600
Speaker 10: doing a buy one, get one hoodie. So it's like,

1647
01:08:11,760 --> 01:08:15,200
Speaker 10: I mean essentially fifty percent off or like whatever. Yeah,

1648
01:08:15,240 --> 01:08:18,360
Speaker 10: and it went crazy, bro, Like we sent out how

1649
01:08:18,400 --> 01:08:20,960
Speaker 10: many texts, probably like three to three texts a day,

1650
01:08:21,160 --> 01:08:23,160
Speaker 10: two emails a day, something along those lines.

1651
01:08:23,479 --> 01:08:24,880
Speaker 6: And yeah, within that five day.

1652
01:08:24,720 --> 01:08:27,320
Speaker 10: Period, we did a little over a million dollars, like

1653
01:08:27,680 --> 01:08:30,880
Speaker 10: like one point a little under one point one And it.

1654
01:08:30,920 --> 01:08:33,800
Speaker 3: Was crazy and into a little hack for Black Friday,

1655
01:08:33,880 --> 01:08:36,280
Speaker 3: always drop a new product at full price so you

1656
01:08:36,320 --> 01:08:39,439
Speaker 3: have your sales stuff. Obviously every Black Friday, drop a

1657
01:08:39,439 --> 01:08:41,200
Speaker 3: new product at full price because people are still going

1658
01:08:41,240 --> 01:08:43,240
Speaker 3: to buy because they feel like they're getting a deal

1659
01:08:43,280 --> 01:08:45,160
Speaker 3: on everything else. So one said, that's sending their money

1660
01:08:45,200 --> 01:08:47,000
Speaker 3: somewhere else. Just spend the full price with you.

1661
01:08:47,080 --> 01:08:47,639
Speaker 6: That's a haden.

1662
01:08:47,880 --> 01:08:50,000
Speaker 3: And then for us too, I think one thing that

1663
01:08:50,080 --> 01:08:53,000
Speaker 3: really did us well was diskis in that Bogo I

1664
01:08:53,040 --> 01:08:55,639
Speaker 3: mean that fifty percent off as Bogo and then like, oh,

1665
01:08:55,680 --> 01:08:57,719
Speaker 3: free ship into if you if you spend this much,

1666
01:08:57,920 --> 01:08:59,519
Speaker 3: so it's like deal on top of deal on top

1667
01:08:59,560 --> 01:09:01,080
Speaker 3: of deal. That way you feel like there's no way

1668
01:09:01,120 --> 01:09:03,080
Speaker 3: I can't get this and make it happen. So that's

1669
01:09:03,080 --> 01:09:04,439
Speaker 3: how we were able to get the money, I mean

1670
01:09:04,479 --> 01:09:07,960
Speaker 3: the numbers. And after that, the part that was hard

1671
01:09:08,000 --> 01:09:11,840
Speaker 3: was fulfilling the stuff because we sold. We so we

1672
01:09:11,920 --> 01:09:16,439
Speaker 3: had thirty four thousand items sold, fourteen thousand orders. Yeah,

1673
01:09:16,680 --> 01:09:19,200
Speaker 3: so thirty four thousand items and we had a staff

1674
01:09:19,240 --> 01:09:22,960
Speaker 3: of what eight people, yea manually.

1675
01:09:22,560 --> 01:09:23,960
Speaker 9: He pressed it.

1676
01:09:24,520 --> 01:09:29,240
Speaker 6: So that's when guess what, God, hey, listen, it's overtime.

1677
01:09:29,280 --> 01:09:33,400
Speaker 3: This we so by the end of that season, we

1678
01:09:33,439 --> 01:09:36,519
Speaker 3: had what thirty staff people, They had thirty, but you're.

1679
01:09:36,439 --> 01:09:39,559
Speaker 5: Hiring as like, yeah, so you didn't have the inventory

1680
01:09:39,600 --> 01:09:40,040
Speaker 5: in place.

1681
01:09:40,600 --> 01:09:43,000
Speaker 9: We thought we had enough, you know, at first that

1682
01:09:43,080 --> 01:09:43,599
Speaker 9: sounds good.

1683
01:09:43,680 --> 01:09:45,760
Speaker 3: We didn't have We didn't have nothing like the stuff

1684
01:09:45,760 --> 01:09:47,559
Speaker 3: we had on the shelves were going that day. And

1685
01:09:47,600 --> 01:09:50,000
Speaker 3: then what we realized was like, man, we wasn't really

1686
01:09:50,040 --> 01:09:52,479
Speaker 3: prepared for a million dollar day. And so I think

1687
01:09:52,520 --> 01:09:55,400
Speaker 3: we ended up getting those orders out. I mean they started,

1688
01:09:55,400 --> 01:09:57,240
Speaker 3: they finished in like March or April.

1689
01:09:57,800 --> 01:10:01,880
Speaker 8: Happened us two years ago. We didn't do a million

1690
01:10:01,920 --> 01:10:06,200
Speaker 8: dollars merch, but we did a lot of merch. That

1691
01:10:06,360 --> 01:10:09,920
Speaker 8: was our first time actually using the guys overseas, and

1692
01:10:09,960 --> 01:10:13,479
Speaker 8: they promised to something that they really couldn't they always.

1693
01:10:14,040 --> 01:10:16,519
Speaker 8: It took us to springtime to actually can fill that orders,

1694
01:10:16,520 --> 01:10:18,880
Speaker 8: and a lot of people was unhappy.

1695
01:10:19,439 --> 01:10:21,240
Speaker 5: There's a lot it was just a tough man.

1696
01:10:21,240 --> 01:10:24,200
Speaker 6: It's tough. He has high anxiety to be imagine this time.

1697
01:10:24,600 --> 01:10:26,439
Speaker 5: That's why we don't anything that we don't have.

1698
01:10:27,280 --> 01:10:30,320
Speaker 8: It's like learn, let's learn going back to that's like

1699
01:10:30,360 --> 01:10:31,880
Speaker 8: a street every day.

1700
01:10:31,920 --> 01:10:33,519
Speaker 6: I'm like, yo, bro side man, we're going to it's

1701
01:10:33,520 --> 01:10:34,880
Speaker 6: coming it's governing.

1702
01:10:35,120 --> 01:10:36,960
Speaker 5: It's coming without any work that you don't have.

1703
01:10:37,120 --> 01:10:39,040
Speaker 6: So, yeah, you hired thirty people.

1704
01:10:39,240 --> 01:10:42,400
Speaker 7: Yeah, and do we keep these people or is it

1705
01:10:42,479 --> 01:10:45,160
Speaker 7: like seasonal seasonal someone that was planning to be seasonal.

1706
01:10:45,520 --> 01:10:47,360
Speaker 3: But you know, we were living that life like, oh

1707
01:10:47,360 --> 01:10:49,000
Speaker 3: we got a warehouse, we got thirty employee.

1708
01:10:49,000 --> 01:10:50,960
Speaker 9: We was talking on social media, got thirty employees.

1709
01:10:51,640 --> 01:10:54,160
Speaker 3: It's lit, but not understanding that a lot of those

1710
01:10:54,160 --> 01:10:57,200
Speaker 3: people weren't actually doing anything. So we're paying people and

1711
01:10:57,280 --> 01:11:00,120
Speaker 3: it looks busy because you're taking a hoodie here, but

1712
01:11:00,160 --> 01:11:02,200
Speaker 3: the production seemed to even go lower than when we

1713
01:11:02,200 --> 01:11:05,519
Speaker 3: had eight people. We could actually have eyes on everybody. Yeah,

1714
01:11:05,720 --> 01:11:07,559
Speaker 3: so we didn't keep everybody for a long time. We

1715
01:11:07,560 --> 01:11:10,080
Speaker 3: actually started like got some people doing that time, and

1716
01:11:10,120 --> 01:11:12,479
Speaker 3: then we pivoted and brought us some other companies.

1717
01:11:13,200 --> 01:11:16,000
Speaker 10: Oh yeah, because that's one of the things too, is

1718
01:11:16,040 --> 01:11:19,679
Speaker 10: like we made the decision to let everything continuously sell

1719
01:11:19,800 --> 01:11:20,920
Speaker 10: because I mean we saw.

1720
01:11:20,840 --> 01:11:21,720
Speaker 6: Like the numbers we were doing.

1721
01:11:21,840 --> 01:11:24,719
Speaker 10: I knew I knew that I had some connections somewhere

1722
01:11:24,760 --> 01:11:26,760
Speaker 10: to be able to get the like the stuff made.

1723
01:11:27,200 --> 01:11:30,400
Speaker 10: So we made some connections with these guys called takedown

1724
01:11:30,400 --> 01:11:33,280
Speaker 10: sportswear Down here, and they were they can do like

1725
01:11:33,320 --> 01:11:35,760
Speaker 10: a thousand hoodies a day for us heat pressed, so

1726
01:11:36,000 --> 01:11:38,360
Speaker 10: the whole thing. So we ended up just using the

1727
01:11:38,400 --> 01:11:41,280
Speaker 10: money that we made from Black Friday giving them a

1728
01:11:41,280 --> 01:11:44,120
Speaker 10: fat chunk of it, and then they just started hammering

1729
01:11:44,160 --> 01:11:46,280
Speaker 10: all the hoodies out and then we just as everything

1730
01:11:46,320 --> 01:11:48,559
Speaker 10: came in. Were just fulfilling instantly when it came in.

1731
01:11:49,640 --> 01:11:52,479
Speaker 7: So those are the employees. But I know you have ambassadors. Yeah,

1732
01:11:52,960 --> 01:11:55,880
Speaker 7: like there's over one hundred ambassadors. What's that process? Like,

1733
01:11:55,960 --> 01:11:58,080
Speaker 7: is this like when we see like the sack Boys

1734
01:11:58,160 --> 01:12:00,240
Speaker 7: or something like that, Like how does this work?

1735
01:12:00,240 --> 01:12:03,840
Speaker 3: We're not that defined, but I'll say this. So we

1736
01:12:03,960 --> 01:12:05,720
Speaker 3: stopped it last year because of COVID, like a lot

1737
01:12:05,760 --> 01:12:07,960
Speaker 3: of people weren't on campus. But basically what we do

1738
01:12:08,120 --> 01:12:10,200
Speaker 3: is kind of the same like Inde Ray influenc of marketing.

1739
01:12:10,400 --> 01:12:13,000
Speaker 3: We find people that are like student council presidents or

1740
01:12:13,080 --> 01:12:15,760
Speaker 3: like the popular Greeks or the basketball team, whoever has

1741
01:12:15,800 --> 01:12:17,439
Speaker 3: the most followers, And all we do is go to

1742
01:12:17,479 --> 01:12:20,200
Speaker 3: if I search North Carolina, ant I'll look at their

1743
01:12:20,200 --> 01:12:22,519
Speaker 3: location and the first few posts are always people with

1744
01:12:22,520 --> 01:12:23,280
Speaker 3: the most followers.

1745
01:12:23,439 --> 01:12:24,840
Speaker 9: So I'm clicking. I'm like, okay, what does he do?

1746
01:12:24,920 --> 01:12:25,360
Speaker 9: What does he do?

1747
01:12:25,400 --> 01:12:27,519
Speaker 3: And we basically just get those all the cool kids,

1748
01:12:27,800 --> 01:12:30,320
Speaker 3: popular kids, and we utilize them. And then like TikTok

1749
01:12:30,400 --> 01:12:32,599
Speaker 3: is so popular now. So we got a guy from

1750
01:12:32,640 --> 01:12:35,920
Speaker 3: Howard Zeti. I mean he get two hundred thousand view

1751
01:12:35,960 --> 01:12:37,439
Speaker 3: He from New York. He get two hundred four hundred

1752
01:12:37,439 --> 01:12:43,120
Speaker 3: thusands every video. Yeah, he just be like dancing, talking

1753
01:12:43,160 --> 01:12:45,320
Speaker 3: New York slang. You know, people love New York culture,

1754
01:12:45,720 --> 01:12:48,320
Speaker 3: and so he just he's held a funny though. But

1755
01:12:48,400 --> 01:12:50,599
Speaker 3: he'd be on campus, like just doing all this dancing

1756
01:12:50,640 --> 01:12:53,080
Speaker 3: and all that with our hoodies on. And we use

1757
01:12:53,120 --> 01:12:55,400
Speaker 3: people like that. So that way is we always have

1758
01:12:55,680 --> 01:12:57,680
Speaker 3: a polse on campus. And then on top of that,

1759
01:12:57,720 --> 01:12:59,760
Speaker 3: we'll say, hey, let us know if there's any pop

1760
01:12:59,840 --> 01:13:02,400
Speaker 3: up shops if it's homecoming, when it's home coming, start

1761
01:13:02,520 --> 01:13:04,439
Speaker 3: when are y'all having probates, Like I'm trying to be

1762
01:13:04,479 --> 01:13:06,800
Speaker 3: at everything, and so they serve as the voice because

1763
01:13:06,840 --> 01:13:08,920
Speaker 3: me and Justin obviously I would do with the guys

1764
01:13:08,920 --> 01:13:11,200
Speaker 3: on the campus, right, So they like, so we just

1765
01:13:11,200 --> 01:13:11,760
Speaker 3: reach back out.

1766
01:13:11,800 --> 01:13:14,640
Speaker 7: Everything you've done your entire lives has just been for

1767
01:13:14,720 --> 01:13:15,599
Speaker 7: this moment at all.

1768
01:13:16,000 --> 01:13:18,439
Speaker 10: And I like, my favorite part about the ambassadors is

1769
01:13:18,479 --> 01:13:20,639
Speaker 10: how we kind of like put them all in one place,

1770
01:13:20,720 --> 01:13:23,200
Speaker 10: so we'll use like a group me and just talk

1771
01:13:23,240 --> 01:13:24,680
Speaker 10: to them all. So we kind of use it as

1772
01:13:24,720 --> 01:13:27,120
Speaker 10: like our pulse on the market, so to be like, Yo,

1773
01:13:27,160 --> 01:13:28,920
Speaker 10: we're thinking about dropping this, what do you guys think?

1774
01:13:28,920 --> 01:13:31,760
Speaker 10: Because they're like our direct audience. So then they'll be like, nah,

1775
01:13:31,840 --> 01:13:34,080
Speaker 10: change this, that don't work, x, Y and z, and

1776
01:13:34,120 --> 01:13:36,920
Speaker 10: then we can like redefine our design process to make

1777
01:13:36,960 --> 01:13:39,120
Speaker 10: it make sense for when we go to market. Actually,

1778
01:13:39,439 --> 01:13:41,760
Speaker 10: and then the other thing I like about the ambassador

1779
01:13:41,800 --> 01:13:44,280
Speaker 10: is like the way that we incentivize them to So

1780
01:13:44,360 --> 01:13:46,600
Speaker 10: we use like this app called crew Fire, and we

1781
01:13:46,720 --> 01:13:48,960
Speaker 10: basically just put them all in the group and they

1782
01:13:49,000 --> 01:13:52,960
Speaker 10: get points for whatever action they take on our social media.

1783
01:13:53,040 --> 01:13:55,759
Speaker 10: So it'll be like post this to your story within

1784
01:13:55,840 --> 01:13:58,920
Speaker 10: five minutes or ten minutes, get this many points, post this,

1785
01:13:59,520 --> 01:14:02,519
Speaker 10: you know, on our picture or like it or whatever,

1786
01:14:02,600 --> 01:14:05,000
Speaker 10: get this many points, and then they get incentivized by

1787
01:14:05,040 --> 01:14:06,719
Speaker 10: like and whenever you have a certain amount of points,

1788
01:14:06,720 --> 01:14:09,639
Speaker 10: you can get free merchandise with it as well. So

1789
01:14:09,760 --> 01:14:12,280
Speaker 10: it kind of like trick the algorithm as well, because

1790
01:14:12,280 --> 01:14:15,080
Speaker 10: it'll be like we post, they instantly get a text

1791
01:14:15,120 --> 01:14:17,439
Speaker 10: message in an email that then tells them, you know,

1792
01:14:17,560 --> 01:14:19,639
Speaker 10: go interact with this to get your points. And then

1793
01:14:19,640 --> 01:14:21,880
Speaker 10: now within the first five to ten minutes, hundreds of

1794
01:14:21,880 --> 01:14:24,160
Speaker 10: people are interacting with our posts, which is then telling

1795
01:14:24,240 --> 01:14:26,280
Speaker 10: Instagram this is a good post and then sending it

1796
01:14:26,320 --> 01:14:28,160
Speaker 10: to the rest of our audience. So we're able to

1797
01:14:28,160 --> 01:14:30,280
Speaker 10: get maximum engagement on the post that we use.

1798
01:14:30,960 --> 01:14:34,280
Speaker 5: I spill smart you pay them too, or just free merch.

1799
01:14:34,960 --> 01:14:35,360
Speaker 6: Free merch.

1800
01:14:35,400 --> 01:14:36,920
Speaker 3: We don't really think that we pay if they do

1801
01:14:36,960 --> 01:14:39,639
Speaker 3: like certain things, like if it's something like a one

1802
01:14:39,680 --> 01:14:41,080
Speaker 3: off or if you get a certain amount of points.

1803
01:14:41,160 --> 01:14:42,360
Speaker 5: Yeah, I mean it makes sense.

1804
01:14:42,439 --> 01:14:46,240
Speaker 8: I mean to utilize the kids in school because that's

1805
01:14:46,360 --> 01:14:49,280
Speaker 8: you know how, that's who's actually driving the whole post,

1806
01:14:49,280 --> 01:14:50,040
Speaker 8: of the whole situation.

1807
01:14:50,240 --> 01:14:53,600
Speaker 10: Yeah, even thought it, like I was thinking about this

1808
01:14:53,600 --> 01:14:55,479
Speaker 10: because I think, like in business is really important to

1809
01:14:55,479 --> 01:14:57,720
Speaker 10: like try to scale the unscalable. So like at one

1810
01:14:57,760 --> 01:14:59,479
Speaker 10: point I was like, I really want to hire a

1811
01:14:59,560 --> 01:15:03,480
Speaker 10: VA to just literally go on Instagram's like different hashtags

1812
01:15:03,479 --> 01:15:06,559
Speaker 10: for different schools and literally all day just DM people

1813
01:15:06,560 --> 01:15:08,479
Speaker 10: that go to these schools and try to get them

1814
01:15:08,520 --> 01:15:11,360
Speaker 10: to the ambassador program or just be like, yo, I

1815
01:15:11,400 --> 01:15:15,320
Speaker 10: see you go to Alabama State use code my ASU

1816
01:15:15,479 --> 01:15:17,840
Speaker 10: for twenty five percent off some support by college Gear,

1817
01:15:17,960 --> 01:15:21,080
Speaker 10: and just do that all day long. Like, but we

1818
01:15:21,160 --> 01:15:23,320
Speaker 10: never got into that. Cause's hard to manage, but like

1819
01:15:23,400 --> 01:15:23,760
Speaker 10: very hard.

1820
01:15:24,640 --> 01:15:27,320
Speaker 5: But I got some idea. I told you on camp.

1821
01:15:27,160 --> 01:15:30,280
Speaker 9: About that idea.

1822
01:15:30,680 --> 01:15:34,639
Speaker 5: I want to ask for ads. You have mentioned ads

1823
01:15:34,680 --> 01:15:35,439
Speaker 5: a few times.

1824
01:15:35,720 --> 01:15:38,040
Speaker 8: Can you talk about that, like your ad journey and

1825
01:15:38,520 --> 01:15:39,719
Speaker 8: learn from from running ads?

1826
01:15:39,760 --> 01:15:40,720
Speaker 5: New social media ads?

1827
01:15:41,479 --> 01:15:41,639
Speaker 6: Yeah?

1828
01:15:41,680 --> 01:15:48,519
Speaker 10: Yeah, yeah, So we run Facebook, Instagram, Google, YouTube and

1829
01:15:48,640 --> 01:15:49,280
Speaker 10: a few others.

1830
01:15:49,280 --> 01:15:52,840
Speaker 6: Were like starting to experiment with TikTok the experience.

1831
01:15:53,439 --> 01:15:56,200
Speaker 10: I was already running as before, like for like drop

1832
01:15:56,240 --> 01:15:58,519
Speaker 10: shipping companies and stuff before I had moved down. But

1833
01:15:59,000 --> 01:16:01,519
Speaker 10: I was like, I didn't understand a few things. So

1834
01:16:01,880 --> 01:16:04,320
Speaker 10: there's a few things to understand here. One, if you

1835
01:16:04,360 --> 01:16:06,479
Speaker 10: get any of these four things wrong, it's.

1836
01:16:06,360 --> 01:16:07,320
Speaker 6: Going to be a failure.

1837
01:16:07,360 --> 01:16:09,400
Speaker 10: When you're talking about ads, you have to have the

1838
01:16:09,479 --> 01:16:11,760
Speaker 10: right copy what you're saying to the people, the right

1839
01:16:11,800 --> 01:16:15,400
Speaker 10: creative what you're showing them, the right targeting the people

1840
01:16:15,400 --> 01:16:17,000
Speaker 10: that you're putting it in front of. And then also

1841
01:16:17,040 --> 01:16:19,320
Speaker 10: your website has to be optimized because even if I

1842
01:16:19,360 --> 01:16:21,920
Speaker 10: do if I have all three things right, the right copy,

1843
01:16:21,960 --> 01:16:24,360
Speaker 10: the right creative, and the right targeting, but my website

1844
01:16:24,400 --> 01:16:25,280
Speaker 10: is inoperable.

1845
01:16:25,320 --> 01:16:26,439
Speaker 6: I'm not going to make money.

1846
01:16:26,600 --> 01:16:28,519
Speaker 10: So you have to strengthen all four of those things,

1847
01:16:28,520 --> 01:16:30,040
Speaker 10: and if you do any one of them wrong, it's

1848
01:16:30,040 --> 01:16:31,000
Speaker 10: not going to work out for you.

1849
01:16:31,320 --> 01:16:33,480
Speaker 6: But my experience specifically.

1850
01:16:33,000 --> 01:16:35,720
Speaker 10: Because I ran the ads for us for multiple months

1851
01:16:35,760 --> 01:16:37,800
Speaker 10: until we gave it off to a team, it was

1852
01:16:37,840 --> 01:16:41,280
Speaker 10: difficult to like identify how to learn and I was

1853
01:16:41,320 --> 01:16:43,400
Speaker 10: like really just spending a lot of time on YouTube

1854
01:16:43,760 --> 01:16:46,160
Speaker 10: and just learning from different people, and it came to

1855
01:16:46,200 --> 01:16:48,120
Speaker 10: me one day I was like, if I don't execute

1856
01:16:48,160 --> 01:16:50,200
Speaker 10: and like put this campaign out, I'm never going to

1857
01:16:50,280 --> 01:16:50,559
Speaker 10: do it.

1858
01:16:50,840 --> 01:16:53,120
Speaker 6: So I was like, this is my game plan.

1859
01:16:53,200 --> 01:16:55,240
Speaker 10: I'm going to find one person on YouTube who I

1860
01:16:55,280 --> 01:16:58,040
Speaker 10: think is good at what they do, who is vetted

1861
01:16:58,080 --> 01:17:00,280
Speaker 10: and verified and has done something that I want to do,

1862
01:17:00,560 --> 01:17:02,720
Speaker 10: and then I'm going to just watch their videos and

1863
01:17:02,760 --> 01:17:06,679
Speaker 10: literally do exactly what they say. And that I made

1864
01:17:06,720 --> 01:17:08,599
Speaker 10: the campaigns and then I was like, all right, bet,

1865
01:17:08,600 --> 01:17:10,479
Speaker 10: I'm gonna just press go on it. I pressed go

1866
01:17:10,560 --> 01:17:12,040
Speaker 10: on it, and then we were seeing like a four

1867
01:17:12,120 --> 01:17:14,920
Speaker 10: hundred percent return on everything that we spent within the

1868
01:17:14,920 --> 01:17:17,519
Speaker 10: first couple of days. So then I was like, all right,

1869
01:17:17,640 --> 01:17:19,519
Speaker 10: I know this from the free stuff, what can I

1870
01:17:19,560 --> 01:17:22,320
Speaker 10: get from the paid stuff? So that same person I

1871
01:17:22,320 --> 01:17:24,400
Speaker 10: was watching on YouTube paid them one hundred dollars for

1872
01:17:24,439 --> 01:17:26,320
Speaker 10: a consulting call, come look at.

1873
01:17:26,200 --> 01:17:28,240
Speaker 6: The ads structure everything for me as well.

1874
01:17:28,439 --> 01:17:30,800
Speaker 10: And then after that I spent like a thousand dollars here,

1875
01:17:30,920 --> 01:17:33,439
Speaker 10: thousand dollars there on different courses and whatnot, and kind

1876
01:17:33,479 --> 01:17:35,559
Speaker 10: of just educated myself in that way. And that's just

1877
01:17:35,600 --> 01:17:38,479
Speaker 10: like I'm really intoads. So the biggest thing about it

1878
01:17:38,520 --> 01:17:41,040
Speaker 10: was just like getting over the analysis paralysis, you know

1879
01:17:41,080 --> 01:17:44,599
Speaker 10: what I'm saying, like, cause I always say this call

1880
01:17:44,720 --> 01:17:47,560
Speaker 10: is like perfection is just an excuse not to execute.

1881
01:17:47,640 --> 01:17:49,760
Speaker 10: So it's like you're trying to get everything perfect, and

1882
01:17:49,800 --> 01:17:51,280
Speaker 10: Corey alway says, you're tying to get it perfect, but

1883
01:17:51,320 --> 01:17:52,280
Speaker 10: you just need to be present.

1884
01:17:52,560 --> 01:17:54,840
Speaker 6: So I was like all right, And then that was

1885
01:17:54,880 --> 01:17:55,639
Speaker 6: kind of our experience.

1886
01:17:55,720 --> 01:17:57,920
Speaker 10: It went from not knowing who to trust what to do,

1887
01:17:58,120 --> 01:18:01,679
Speaker 10: picking one person and saying okay, cool, investing in myself

1888
01:18:01,880 --> 01:18:06,000
Speaker 10: and learning even deeper knowledge, and then from there outsourcing

1889
01:18:06,040 --> 01:18:08,080
Speaker 10: it to a team. After I had a full understanding

1890
01:18:08,120 --> 01:18:08,599
Speaker 10: of what to.

1891
01:18:08,560 --> 01:18:09,920
Speaker 6: Do earn is what's going on.

1892
01:18:10,000 --> 01:18:13,000
Speaker 7: Look, head over to support Black Colleges dot org right now,

1893
01:18:13,280 --> 01:18:16,200
Speaker 7: use a promo code EYL and get fifteen percent off

1894
01:18:16,439 --> 01:18:19,800
Speaker 7: everything that's right everything. There's no time like right now

1895
01:18:19,840 --> 01:18:22,120
Speaker 7: to get some new drip. So head over there right now.

1896
01:18:22,200 --> 01:18:25,479
Speaker 7: Don't wait, don't hesitate, don't play yourself, reward yourself, get

1897
01:18:25,520 --> 01:18:26,000
Speaker 7: some new merch.

1898
01:18:26,080 --> 01:18:26,320
Speaker 6: Y'all.

1899
01:18:26,640 --> 01:18:27,880
Speaker 5: A whole lot of game here.

1900
01:18:28,520 --> 01:18:31,880
Speaker 9: This is why he's here. I hang out with the celebrities.

1901
01:18:32,400 --> 01:18:33,439
Speaker 6: He does the real work.

1902
01:18:34,080 --> 01:18:35,439
Speaker 9: That's a good thing. It's perfect.

1903
01:18:36,280 --> 01:18:38,400
Speaker 5: What's next? What's next for you guys? What's what's on

1904
01:18:38,439 --> 01:18:39,080
Speaker 5: the vision board?

1905
01:18:39,600 --> 01:18:40,200
Speaker 6: Oh man?

1906
01:18:40,880 --> 01:18:42,720
Speaker 9: I mean we always say this.

1907
01:18:42,760 --> 01:18:45,839
Speaker 3: We always have two different answers because we think totally different.

1908
01:18:46,520 --> 01:18:48,400
Speaker 3: For me, I mean I would like to continue to scale.

1909
01:18:49,040 --> 01:18:50,559
Speaker 3: My One of my goals is to be in every

1910
01:18:50,600 --> 01:18:54,320
Speaker 3: Barnes and Nobles on every HBCU bookstore because we can

1911
01:18:54,360 --> 01:18:57,599
Speaker 3: get on campus. That's cool physically showing up, but Barnes

1912
01:18:57,640 --> 01:18:59,960
Speaker 3: and Nobles has most of the contracts for all HBCUs,

1913
01:19:00,360 --> 01:19:02,440
Speaker 3: so if we can get our stuff in the bookstore,

1914
01:19:02,880 --> 01:19:05,400
Speaker 3: we don't have to sell us hard to the schools

1915
01:19:05,400 --> 01:19:06,360
Speaker 3: because you can get.

1916
01:19:06,280 --> 01:19:06,800
Speaker 9: It every time.

1917
01:19:06,880 --> 01:19:09,000
Speaker 3: And then during homecoming instead of us set up a

1918
01:19:09,000 --> 01:19:11,160
Speaker 3: booth to sell, go to the bookstore and get everything,

1919
01:19:11,160 --> 01:19:12,599
Speaker 3: and we can just do a big activation, but we're

1920
01:19:12,600 --> 01:19:14,600
Speaker 3: just having fun and then you know merchants, Oh we

1921
01:19:14,640 --> 01:19:15,880
Speaker 3: got in the bookstore, go get that.

1922
01:19:16,280 --> 01:19:17,560
Speaker 9: So that's one of my goals.

1923
01:19:17,960 --> 01:19:20,920
Speaker 3: I think that we can scale really big and I

1924
01:19:20,920 --> 01:19:23,080
Speaker 3: don't know, I just my goal is more about impacting

1925
01:19:23,120 --> 01:19:25,160
Speaker 3: as many people as possible, So like I want to

1926
01:19:25,200 --> 01:19:27,880
Speaker 3: impact a million people on social Like I want to

1927
01:19:27,880 --> 01:19:30,760
Speaker 3: be able to continue to grow the love for HBCUs.

1928
01:19:30,800 --> 01:19:33,880
Speaker 3: I want to get that first really really big recruit

1929
01:19:33,920 --> 01:19:36,200
Speaker 3: to an HBCU. Like we're working on those kids, Like

1930
01:19:36,200 --> 01:19:37,040
Speaker 3: we're talking to the kids like.

1931
01:19:40,240 --> 01:19:42,800
Speaker 7: Yeah, that was one of the probably my last question

1932
01:19:42,960 --> 01:19:45,400
Speaker 7: was like we're seeing a movement in sports, right.

1933
01:19:45,640 --> 01:19:48,080
Speaker 6: We saw it would make a maga go.

1934
01:19:48,040 --> 01:19:51,160
Speaker 7: To Howard five star recruit and that was seeing top

1935
01:19:51,200 --> 01:19:54,160
Speaker 7: five and top ten recruits going to Jackson State, and

1936
01:19:54,200 --> 01:19:57,200
Speaker 7: I'm wondering, like, how are y'all feeling like your influence

1937
01:19:57,920 --> 01:19:58,479
Speaker 7: were there?

1938
01:19:58,560 --> 01:19:59,559
Speaker 6: Yeah, you can feel it.

1939
01:19:59,640 --> 01:20:02,439
Speaker 3: We We're talking to Dion like, oh yeah, yeah, we talked.

1940
01:20:02,520 --> 01:20:04,400
Speaker 9: We talked to Dan. He got merched he can.

1941
01:20:04,439 --> 01:20:07,040
Speaker 3: My boys hit some of course, like and a lot

1942
01:20:07,040 --> 01:20:09,559
Speaker 3: of those guys. There was one guy who's at Alabama State.

1943
01:20:09,880 --> 01:20:12,200
Speaker 3: Their guy he hit us like before he went like

1944
01:20:12,360 --> 01:20:14,559
Speaker 3: what y'all think with school? Were like we would go

1945
01:20:14,600 --> 01:20:17,040
Speaker 3: here and literally.

1946
01:20:16,720 --> 01:20:17,679
Speaker 9: Like I can't.

1947
01:20:17,680 --> 01:20:18,920
Speaker 3: I don't want to say names in school, but there

1948
01:20:18,920 --> 01:20:20,439
Speaker 3: are schools that are coaches that are hitting us up.

1949
01:20:20,479 --> 01:20:22,519
Speaker 3: Like I heard something I say, I see y'all post

1950
01:20:22,560 --> 01:20:23,400
Speaker 3: someone so y'all know them.

1951
01:20:23,640 --> 01:20:25,320
Speaker 9: It was like, yeah, we know what you need.

1952
01:20:25,439 --> 01:20:28,360
Speaker 3: And I'm like, yo, go here over Duke, go here

1953
01:20:28,360 --> 01:20:30,600
Speaker 3: on the literally telling them because the coach hit me

1954
01:20:30,640 --> 01:20:32,360
Speaker 3: and I'm like, Yo, that's that's what it's all about.

1955
01:20:32,680 --> 01:20:35,320
Speaker 6: They waiting on the Mikey call, like where you're going.

1956
01:20:36,280 --> 01:20:39,080
Speaker 3: Mike's the helpy Like he came out of the warehouse

1957
01:20:39,560 --> 01:20:42,400
Speaker 3: well last year and his mom told us he was

1958
01:20:42,479 --> 01:20:45,840
Speaker 3: like Mikey tried to commit his freshman year to an

1959
01:20:45,920 --> 01:20:46,680
Speaker 3: HBC and she.

1960
01:20:46,640 --> 01:20:50,200
Speaker 5: Was like, hold, he put Howard on his on this list.

1961
01:20:50,280 --> 01:20:53,200
Speaker 9: Yeahs off of his shorter list.

1962
01:20:53,439 --> 01:20:56,880
Speaker 3: I think Hampton, Tennessee State, and uh, I think Texas

1963
01:20:56,920 --> 01:20:59,680
Speaker 3: Southern on his list still. But I'm interested to see

1964
01:20:59,680 --> 01:21:02,840
Speaker 3: he's gonna I'm interested he he likes HBC, So I

1965
01:21:02,960 --> 01:21:04,960
Speaker 3: just say that I mom went to Hampton.

1966
01:21:05,080 --> 01:21:07,120
Speaker 7: I I got this because I'm looking at the logo.

1967
01:21:07,160 --> 01:21:09,200
Speaker 7: Every time I see the logo, it makes me think

1968
01:21:09,240 --> 01:21:11,559
Speaker 7: of early nineties, I think.

1969
01:21:11,479 --> 01:21:13,000
Speaker 9: Different world restaurants.

1970
01:21:13,520 --> 01:21:15,760
Speaker 6: Yeah, is that what it influences drawn from?

1971
01:21:17,840 --> 01:21:19,919
Speaker 3: And then the colors are just based off of primary

1972
01:21:19,920 --> 01:21:22,760
Speaker 3: colors MINS with like Africa, and you think, you know

1973
01:21:22,800 --> 01:21:25,400
Speaker 3: the greens and the yellows. And then it's like a

1974
01:21:25,479 --> 01:21:27,640
Speaker 3: shield for the symbol. So when you wear it, you like,

1975
01:21:27,680 --> 01:21:29,519
Speaker 3: I got the shield on my chest. That's why we

1976
01:21:29,560 --> 01:21:32,880
Speaker 3: call this the official airport hoodie. You walk in the airport,

1977
01:21:32,920 --> 01:21:34,640
Speaker 3: you don't see one of these. Every time I go

1978
01:21:34,720 --> 01:21:36,360
Speaker 3: to the airport, I see four or five of these,

1979
01:21:36,520 --> 01:21:38,160
Speaker 3: and people like, oh, yeah, I'm mine in the airport,

1980
01:21:38,200 --> 01:21:39,360
Speaker 3: Like that's my airport hoodie.

1981
01:21:39,439 --> 01:21:40,360
Speaker 9: And it's just like a shield.

1982
01:21:40,520 --> 01:21:44,120
Speaker 3: It's proud and it's so crazy because when my friends

1983
01:21:44,520 --> 01:21:46,600
Speaker 3: see it somewhere, they're coming like, hey, corny, I just

1984
01:21:46,640 --> 01:21:48,400
Speaker 3: like a hoodie and it it's like you so proud,

1985
01:21:48,640 --> 01:21:51,000
Speaker 3: and that's like not even your hoodie, like you saw

1986
01:21:51,080 --> 01:21:51,960
Speaker 3: somebody in it.

1987
01:21:52,120 --> 01:21:53,759
Speaker 9: That's what it's really all about.

1988
01:21:54,040 --> 01:21:56,240
Speaker 10: Yeah, I think that that's important too, because like I

1989
01:21:56,280 --> 01:21:58,320
Speaker 10: think about that, especially like when I'm building it, like

1990
01:21:58,360 --> 01:22:00,479
Speaker 10: the website and like different things like that, because what

1991
01:22:00,560 --> 01:22:03,360
Speaker 10: I see like people who are successful, especially on websites

1992
01:22:03,439 --> 01:22:06,919
Speaker 10: versus not, they do a good job of like explaining

1993
01:22:06,960 --> 01:22:09,160
Speaker 10: the features of a product, but they don't explain the

1994
01:22:09,160 --> 01:22:11,720
Speaker 10: benefits of it, and then they don't explain why someone

1995
01:22:11,760 --> 01:22:14,679
Speaker 10: should even care about the benefits. So like, for instance,

1996
01:22:14,920 --> 01:22:19,120
Speaker 10: fifty to fifty cotton fifty s polyester, who cares?

1997
01:22:19,439 --> 01:22:19,639
Speaker 9: Then?

1998
01:22:19,880 --> 01:22:22,160
Speaker 10: Also, that's the feature, but that's what most people stop

1999
01:22:22,479 --> 01:22:23,120
Speaker 10: after that.

2000
01:22:23,000 --> 01:22:23,920
Speaker 6: What's the benefit of it?

2001
01:22:23,960 --> 01:22:26,840
Speaker 10: Well, it's a sleek design that has a comfortable fit

2002
01:22:26,880 --> 01:22:29,200
Speaker 10: that I can dress up and down. That's a benefit.

2003
01:22:29,360 --> 01:22:31,160
Speaker 10: But then on top of that, well why should I

2004
01:22:31,160 --> 01:22:34,640
Speaker 10: even care? Well, you should care because you can be comfortable,

2005
01:22:34,960 --> 01:22:38,439
Speaker 10: be have sleek design, but also represent your school in

2006
01:22:38,479 --> 01:22:40,200
Speaker 10: a way that makes you feel proud when you go

2007
01:22:40,240 --> 01:22:40,840
Speaker 10: out and about.

2008
01:22:40,960 --> 01:22:42,639
Speaker 6: And that's the description that we build out.

2009
01:22:42,680 --> 01:22:45,040
Speaker 10: So I think that that's important too, when like people

2010
01:22:45,040 --> 01:22:47,479
Speaker 10: are like thinking about what they're doing or why they're

2011
01:22:47,520 --> 01:22:50,280
Speaker 10: doing and how they're communicating that to their people.

2012
01:22:50,560 --> 01:22:53,000
Speaker 7: Yeah, I remember just growing up watching the COSI show.

2013
01:22:53,040 --> 01:22:54,559
Speaker 7: I know it's going to aige me a little bit bit.

2014
01:22:54,800 --> 01:22:58,559
Speaker 7: I remember him just wearing that temple and like almost

2015
01:22:58,640 --> 01:23:00,720
Speaker 7: wanting to go to temple because just and then when

2016
01:23:00,760 --> 01:23:02,000
Speaker 7: they went to him and it was like.

2017
01:23:02,720 --> 01:23:04,960
Speaker 9: Like, oh wait, this is crazy, Like what is this?

2018
01:23:05,000 --> 01:23:06,439
Speaker 6: I didn't know any of this, Like my parents aren't

2019
01:23:06,439 --> 01:23:07,360
Speaker 6: from America.

2020
01:23:07,120 --> 01:23:12,160
Speaker 8: Right, even like Chris from Chris lat Yeah, and he

2021
01:23:12,240 --> 01:23:15,040
Speaker 8: had the brand with the black colleges back in the nineties.

2022
01:23:15,040 --> 01:23:16,800
Speaker 8: And you know what I'm saying, Like that actually helped

2023
01:23:17,280 --> 01:23:20,000
Speaker 8: enrollment because like Mark Snoop.

2024
01:23:19,720 --> 01:23:24,640
Speaker 3: Do all them, Queen Latifa, Yeah, they had the folks

2025
01:23:25,280 --> 01:23:28,519
Speaker 3: folks at their peak. Definitely, they really paid it. Like

2026
01:23:28,640 --> 01:23:29,760
Speaker 3: we I don't think we could do what we do

2027
01:23:29,840 --> 01:23:32,040
Speaker 3: without them doing what they did. And I'm saying with

2028
01:23:32,200 --> 01:23:34,760
Speaker 3: you know, Damion Johnafubu, like I think that that they

2029
01:23:34,840 --> 01:23:36,880
Speaker 3: just made it possible to understand that you can have

2030
01:23:36,920 --> 01:23:39,080
Speaker 3: a black owned business talking about black folks and black

2031
01:23:39,120 --> 01:23:40,480
Speaker 3: people and be successful.

2032
01:23:41,080 --> 01:23:43,519
Speaker 9: They shout out to all of them and they helped us.

2033
01:23:43,680 --> 01:23:44,360
Speaker 6: That's what I think.

2034
01:23:44,439 --> 01:23:47,000
Speaker 10: Like you know, my goal is is like I want

2035
01:23:47,080 --> 01:23:49,120
Speaker 10: to take the company to a billion and I think

2036
01:23:49,160 --> 01:23:54,640
Speaker 10: that one we're uniquely positioned because as interracial couples, you

2037
01:23:54,680 --> 01:23:57,800
Speaker 10: know more, by twenty thirty, twenty forty, most people are

2038
01:23:57,800 --> 01:23:59,880
Speaker 10: going to be people of color. And I'm seeing it

2039
01:24:00,040 --> 01:24:03,080
Speaker 10: already with like Fanatics and other brands. They're starting to

2040
01:24:03,160 --> 01:24:06,400
Speaker 10: sell stuff for HBCUs. But I think that where we're

2041
01:24:06,479 --> 01:24:09,200
Speaker 10: uniquely positioned is that we have the culture already and

2042
01:24:09,240 --> 01:24:11,600
Speaker 10: we can expand outwards, and especially since we'll be the

2043
01:24:11,680 --> 01:24:13,840
Speaker 10: vast majority of people on Earth, we'll be able to

2044
01:24:13,840 --> 01:24:14,200
Speaker 10: grow the.

2045
01:24:14,240 --> 01:24:15,799
Speaker 6: Business, you know, in that way.

2046
01:24:16,040 --> 01:24:17,800
Speaker 10: So I think this year is going to be like

2047
01:24:18,040 --> 01:24:20,960
Speaker 10: about big partnerships for us, and then as well as

2048
01:24:21,000 --> 01:24:24,720
Speaker 10: like expanding the brand into other distribution channels and then

2049
01:24:24,800 --> 01:24:29,559
Speaker 10: also going into you know, just those crazy partnerships and nets.

2050
01:24:29,640 --> 01:24:31,479
Speaker 9: We tapping into that.

2051
01:24:31,560 --> 01:24:35,200
Speaker 3: And the cool thing about HBCUs is is always incoming students.

2052
01:24:35,240 --> 01:24:37,320
Speaker 3: It's always graduate students, and it's always alumni.

2053
01:24:40,840 --> 01:24:44,080
Speaker 7: Yeah, you said the biggest collaboration, biggest partnership.

2054
01:24:44,720 --> 01:24:46,599
Speaker 9: So support, easy, support, leisure.

2055
01:24:49,960 --> 01:24:52,559
Speaker 6: I'm gonna give you one when you off, let's do it.

2056
01:24:53,040 --> 01:24:53,920
Speaker 9: Let's do it.

2057
01:24:54,000 --> 01:24:57,600
Speaker 7: I like that, And we don't have a do this,

2058
01:24:58,040 --> 01:25:00,720
Speaker 7: but the next episode I'll be wearing that.

2059
01:25:01,120 --> 01:25:02,240
Speaker 9: I appreciate. That means a lot.

2060
01:25:02,560 --> 01:25:04,120
Speaker 6: It is me.

2061
01:25:10,720 --> 01:25:11,400
Speaker 9: That's a fact.

2062
01:25:11,439 --> 01:25:14,960
Speaker 8: Merch swap, So how can people follow you online, social media,

2063
01:25:15,040 --> 01:25:15,720
Speaker 8: website all that.

2064
01:25:16,280 --> 01:25:19,439
Speaker 3: Yeah, so support by colleges now, organ is our website,

2065
01:25:20,280 --> 01:25:22,880
Speaker 3: Support Black College nos is our instagram and then my

2066
01:25:22,920 --> 01:25:27,120
Speaker 3: personal instagram is Corey Arvinger and Justin p.

2067
01:25:27,920 --> 01:25:29,879
Speaker 6: Yeah, we're trying to get Corey a ten day contract.

2068
01:25:32,200 --> 01:25:34,120
Speaker 9: If you're watching it, I'm ready to play Lakers. Y'all

2069
01:25:34,120 --> 01:25:35,639
Speaker 9: need a guard. I ain't doing nothing.

2070
01:25:38,240 --> 01:25:42,280
Speaker 7: Shout out to everybody on patreon dot com. And I'm

2071
01:25:42,280 --> 01:25:44,080
Speaker 7: gonna tell the names right now because they are Tier

2072
01:25:44,160 --> 01:25:46,160
Speaker 7: five members. That mean they're the highest tier they have

2073
01:25:46,200 --> 01:25:48,160
Speaker 7: access to e y L University. Shout out to Jaden,

2074
01:25:48,160 --> 01:25:50,960
Speaker 7: Shout out to Nikia, shout out to a shot Welcome

2075
01:25:51,000 --> 01:25:54,120
Speaker 7: to e y L University is over twelve thousand students

2076
01:25:54,120 --> 01:25:56,559
Speaker 7: and earners there, so welcome to the family. And shout

2077
01:25:56,560 --> 01:25:59,519
Speaker 7: to everybody that's supporting the merch. Obviously, you know this

2078
01:25:59,640 --> 01:26:02,479
Speaker 7: is a big Merchy episodes. Fat everybody supportant, support black

2079
01:26:02,479 --> 01:26:04,960
Speaker 7: colleges and supporting ask to all abilities.

2080
01:26:04,479 --> 01:26:05,720
Speaker 6: And everything that we're putting now.

2081
01:26:05,760 --> 01:26:07,240
Speaker 7: We got a lot of stuff coming far, earners, and

2082
01:26:07,320 --> 01:26:09,679
Speaker 7: uh yeah, keep supporting love love yeah.

2083
01:26:09,479 --> 01:26:13,320
Speaker 8: For sure, and make sure you support black colleges enroll,

2084
01:26:13,840 --> 01:26:17,840
Speaker 8: give charity endowments and all that stuff. They need help,

2085
01:26:17,920 --> 01:26:21,320
Speaker 8: they need help. And white colleges get way more fund

2086
01:26:21,320 --> 01:26:24,719
Speaker 8: than in black college and so it's very important stuff.

2087
01:26:24,720 --> 01:26:25,960
Speaker 8: Even if you didn't go to a black college, you

2088
01:26:25,960 --> 01:26:28,200
Speaker 8: can still support up. You don't have to be alumni

2089
01:26:28,240 --> 01:26:29,120
Speaker 8: of Actually called our.

2090
01:26:29,040 --> 01:26:29,760
Speaker 9: Support and I went.

2091
01:26:29,920 --> 01:26:32,080
Speaker 6: You probably went to a party then, so.

2092
01:26:33,720 --> 01:26:36,320
Speaker 5: Sure, exactly, all right, God, thank you for rock Coords.

2093
01:26:36,320 --> 01:26:37,080
Speaker 5: We'll see you next week.

2094
01:26:37,160 --> 01:26:37,400
Speaker 9: Peace.

2095
01:26:37,479 --> 01:26:43,800
Speaker 4: Please, my graduates from my school being forced back drop

2096
01:26:44,400 --> 01:26:48,160
Speaker 4: bag drop my drop back drop drop.

2097
01:26:58,720 --> 01:27:01,479
Speaker 9: Trying to lose weight, It's time to try Hers.

2098
01:27:01,800 --> 01:27:04,880
Speaker 12: At for hers dot com slash for you, you can

2099
01:27:04,960 --> 01:27:09,200
Speaker 12: access affordable, doctor trusted weight loss treatments tailored just for you.

2100
01:27:09,439 --> 01:27:13,880
Speaker 7: These include oral medication kits or compounded GLP one injections

2101
01:27:13,960 --> 01:27:14,679
Speaker 7: through Hers.

2102
01:27:14,720 --> 01:27:18,000
Speaker 6: Pricing for oral medication kits started just sixty nine dollars

2103
01:27:18,040 --> 01:27:20,040
Speaker 6: a month for a ten month plan when paid in

2104
01:27:20,080 --> 01:27:23,120
Speaker 6: full upfront, no hidden fees, no membership fees.

2105
01:27:23,240 --> 01:27:24,840
Speaker 7: You shouldn't have to go out of your way to

2106
01:27:24,920 --> 01:27:25,920
Speaker 7: feel like yourself.

2107
01:27:26,000 --> 01:27:29,240
Speaker 12: Hers brings expert care straight to you with one hundred

2108
01:27:29,240 --> 01:27:33,639
Speaker 12: percent online access to personalized treatment plans that puts your goals. First,

2109
01:27:33,800 --> 01:27:36,360
Speaker 12: reach your weight loss goals with help through Hers.

2110
01:27:36,520 --> 01:27:39,519
Speaker 6: Get started at for hers dot com slash for you

2111
01:27:39,760 --> 01:27:42,960
Speaker 6: to access affordable, doctor trusted weight loss plans.

2112
01:27:43,080 --> 01:27:46,120
Speaker 12: That's for hers dot Com slash for you, f O

2113
01:27:46,360 --> 01:27:49,600
Speaker 12: R h ers dot com slash for you paid for

2114
01:27:49,640 --> 01:27:51,280
Speaker 12: by Hymns and Hers Health. Weight loss by Hers is

2115
01:27:51,320 --> 01:27:52,120
Speaker 12: not available everywhere.

2116
01:27:52,120 --> 01:27:55,120
Speaker 2: Compounded products are not FDA approved or verified for safety, effectiveness,

2117
01:27:55,160 --> 01:27:55,559
Speaker 2: or quality.

2118
01:27:55,600 --> 01:27:58,280
Speaker 12: Prescription required restrictions at for hers dot Com apply