1 00:00:00,120 --> 00:00:03,320 Speaker 1: Welcome to today's edition of the Clay Travis and Buck 2 00:00:03,400 --> 00:00:05,600 Speaker 1: Sexton Show podcast. Welcome back in. 3 00:00:05,600 --> 00:00:08,840 Speaker 2: Clay Travis Buck Sexton Show. Appreciate all of you hanging 4 00:00:08,880 --> 00:00:11,840 Speaker 2: out with us. Final hour of the week. Encourage you 5 00:00:11,880 --> 00:00:15,080 Speaker 2: to go subscribe to the Clay and Buck podcast network. 6 00:00:15,280 --> 00:00:18,040 Speaker 2: It has been blowing up in a very good way. 7 00:00:18,520 --> 00:00:20,360 Speaker 2: You can search out my name Clay Travis, you can 8 00:00:20,360 --> 00:00:23,240 Speaker 2: search out Buck Sexton. Buck on his way to Colorado 9 00:00:23,400 --> 00:00:26,239 Speaker 2: for a speaking engagement. I'll close up shop here. We'll 10 00:00:26,280 --> 00:00:30,640 Speaker 2: both be back together on Monday. Want to tell you 11 00:00:30,720 --> 00:00:34,639 Speaker 2: right now we are joined by Anson Freeric's former president 12 00:00:34,800 --> 00:00:39,680 Speaker 2: at Anaheuser Busch, co founder Strive Asset Management, his new book, 13 00:00:39,800 --> 00:00:43,640 Speaker 2: Last Call for bud Light, The Fall and Future of 14 00:00:43,920 --> 00:00:45,960 Speaker 2: America's Favorite Beer. 15 00:00:46,720 --> 00:00:49,120 Speaker 1: And Anson. I appreciate you joining us here. 16 00:00:49,760 --> 00:00:54,880 Speaker 2: I would submit that the failed Dylan Mulvany bud Light deal, 17 00:00:55,840 --> 00:00:59,160 Speaker 2: the fact that they send her the bud Light cans him. 18 00:00:59,240 --> 00:01:00,279 Speaker 1: Whatever you want to say. 19 00:01:00,560 --> 00:01:04,520 Speaker 2: Right around the March Madness Tournament, I believe two years 20 00:01:04,600 --> 00:01:08,040 Speaker 2: ago bud Light sales you can update me on them. 21 00:01:08,240 --> 00:01:11,920 Speaker 2: I believe are still down forty percent. Is this the 22 00:01:11,959 --> 00:01:19,240 Speaker 2: most destructive ad endorsement product? Relationship that has ever existed 23 00:01:19,280 --> 00:01:22,080 Speaker 2: in modern American capitalism. Can you think of a worst 24 00:01:22,120 --> 00:01:23,880 Speaker 2: one or is this the worst? 25 00:01:24,360 --> 00:01:25,960 Speaker 3: I mean, Clay, I think this is the worst one. 26 00:01:26,000 --> 00:01:27,600 Speaker 3: I mean, maybe you could say that when there was 27 00:01:27,720 --> 00:01:30,480 Speaker 3: New Coke, and New Coke came out in the nineteen 28 00:01:30,520 --> 00:01:33,600 Speaker 3: eighties and then Matt plummeted. Everybody hated New Coke. The 29 00:01:33,640 --> 00:01:35,959 Speaker 3: good thing about the Coke executive they should learned their lesson. 30 00:01:36,000 --> 00:01:38,679 Speaker 3: They say, hey, we screwed up, we apologize, and they 31 00:01:38,720 --> 00:01:40,639 Speaker 3: went back to the old formula. And you know, Coke's 32 00:01:40,640 --> 00:01:42,840 Speaker 3: doing fine. But that's one of the big problems here 33 00:01:42,880 --> 00:01:45,360 Speaker 3: is that this company lost thirty percent of its sales 34 00:01:45,400 --> 00:01:47,680 Speaker 3: two years ago. It lost another ten percent of its 35 00:01:47,680 --> 00:01:50,559 Speaker 3: sales last year with bud Life. It's still declining this year. 36 00:01:50,760 --> 00:01:52,320 Speaker 3: And one of the reasons is that still no one's 37 00:01:52,320 --> 00:01:55,040 Speaker 3: taking accountability for this. I mean, the CEO is still there. 38 00:01:55,320 --> 00:01:58,080 Speaker 3: There's been no apology, and that's why customers really haven't 39 00:01:58,080 --> 00:01:59,160 Speaker 3: returned here, which is crazy. 40 00:01:59,560 --> 00:02:00,200 Speaker 1: What would you do. 41 00:02:00,440 --> 00:02:02,639 Speaker 2: Let's pretend that they came to you and they said, okay, 42 00:02:02,680 --> 00:02:05,360 Speaker 2: bud Light is your business. You have to in some 43 00:02:05,560 --> 00:02:08,800 Speaker 2: way make it relevant again for the audience that has 44 00:02:08,840 --> 00:02:09,760 Speaker 2: abandoned it. 45 00:02:09,800 --> 00:02:10,880 Speaker 1: Is there anything they. 46 00:02:10,760 --> 00:02:14,240 Speaker 2: Could do that would as you point out, they're continuing 47 00:02:14,280 --> 00:02:17,200 Speaker 2: to decline down forty percent? Is the brand dead no 48 00:02:17,280 --> 00:02:19,080 Speaker 2: matter what? Or is there a way to bring it 49 00:02:19,120 --> 00:02:19,760 Speaker 2: back to life? 50 00:02:20,600 --> 00:02:22,160 Speaker 3: No? I mean actually think there's a way to bring 51 00:02:22,160 --> 00:02:23,440 Speaker 3: this back to life. And I get into this in 52 00:02:23,720 --> 00:02:25,840 Speaker 3: my book Last Call for Blood Light what you mentioned about. 53 00:02:25,840 --> 00:02:27,959 Speaker 3: But I just think one of the fundamental problems is 54 00:02:27,960 --> 00:02:31,640 Speaker 3: is that this company, anhezerd Busch, it's no longer American owned. 55 00:02:31,760 --> 00:02:34,600 Speaker 3: It was actually purchased by a European company called InBev 56 00:02:34,840 --> 00:02:37,480 Speaker 3: about fifteen years ago, and then lots of mistakes were 57 00:02:37,520 --> 00:02:40,880 Speaker 3: made over that time period. The InBev company moved the 58 00:02:41,360 --> 00:02:44,000 Speaker 3: corporate headquarters from kind of Saint Louis to New York City, 59 00:02:44,240 --> 00:02:46,080 Speaker 3: brought in a lot of foreign executives that really didn't 60 00:02:46,160 --> 00:02:49,400 Speaker 3: understand the US consumer. They adopted a lot of device 61 00:02:49,440 --> 00:02:52,920 Speaker 3: apology of policies of ESG and DEI. So a lot 62 00:02:52,960 --> 00:02:54,600 Speaker 3: of those problems happen. I think a lot of those 63 00:02:54,600 --> 00:02:57,480 Speaker 3: go away if they actually sell Annhezer Bush here in 64 00:02:57,520 --> 00:03:01,080 Speaker 3: the US back to US citizens. I mean, Warren Buffett 65 00:03:01,120 --> 00:03:03,840 Speaker 3: and Berkshire Hathaway sell it to a consortium of firms 66 00:03:03,840 --> 00:03:07,519 Speaker 3: like a Blackstone and Steve Schwartzman's group. Sell it to 67 00:03:07,560 --> 00:03:09,040 Speaker 3: one of those. I think the first thing they can do, 68 00:03:09,040 --> 00:03:11,000 Speaker 3: which I think would be good for this this European 69 00:03:11,040 --> 00:03:13,160 Speaker 3: business that hasn't been able to really understand the US, 70 00:03:13,360 --> 00:03:14,880 Speaker 3: and it'd be good for the business here, so they 71 00:03:14,880 --> 00:03:16,840 Speaker 3: could focus more here in the US. They could bring 72 00:03:16,880 --> 00:03:20,600 Speaker 3: in American executives, they could bring back I don't know, 73 00:03:20,600 --> 00:03:22,240 Speaker 3: a lot of the commercials that we all love. I 74 00:03:22,240 --> 00:03:24,799 Speaker 3: think even most importantly is that they could tell their 75 00:03:24,840 --> 00:03:27,600 Speaker 3: customers that we were sorry, we screwed up, and that 76 00:03:27,800 --> 00:03:30,200 Speaker 3: was this old regime. We got rid of it, and 77 00:03:30,240 --> 00:03:32,480 Speaker 3: now we're moving forward with you know, kind of American regime, 78 00:03:32,720 --> 00:03:36,520 Speaker 3: American values, focused on our customer. We're not going to 79 00:03:36,560 --> 00:03:38,520 Speaker 3: get involved in any political silliness. So we got involved 80 00:03:38,520 --> 00:03:40,080 Speaker 3: with over the last couple of years. I think that's 81 00:03:40,080 --> 00:03:40,720 Speaker 3: the first step. 82 00:03:41,440 --> 00:03:44,400 Speaker 2: Why do you think so many brands have ad buyers 83 00:03:44,480 --> 00:03:48,560 Speaker 2: and marketing people who have no idea who actually consumes 84 00:03:48,600 --> 00:03:51,400 Speaker 2: their product. Isn't that really kind of the essence of 85 00:03:51,440 --> 00:03:53,600 Speaker 2: how you make a mistake like this? As you mentioned, 86 00:03:53,680 --> 00:03:56,320 Speaker 2: you moved from Saint Louis to New York City. I 87 00:03:56,400 --> 00:03:58,960 Speaker 2: knew that bud Light was in real trouble, and I 88 00:03:59,040 --> 00:04:03,000 Speaker 2: said this, and it's the case you go around to tailgates. Now, basically, 89 00:04:03,040 --> 00:04:05,760 Speaker 2: no guy who throws a tailgate at a football game 90 00:04:06,200 --> 00:04:08,960 Speaker 2: is buying bud Light anymore because their buddies are gonna 91 00:04:08,960 --> 00:04:11,680 Speaker 2: make fun of them in the wake of the destruction 92 00:04:11,760 --> 00:04:15,720 Speaker 2: of the brand. But isn't this emblematic of larger issues. 93 00:04:15,760 --> 00:04:18,840 Speaker 2: Whether it's with Target, whether it's with Disney, whether it's 94 00:04:18,839 --> 00:04:22,000 Speaker 2: with ESPN, the NBA. There are just a lot of 95 00:04:22,040 --> 00:04:25,359 Speaker 2: brands out there that have no idea who their actual 96 00:04:25,480 --> 00:04:30,320 Speaker 2: consumer is and as a result, they're completely alienating them. 97 00:04:30,640 --> 00:04:32,840 Speaker 3: Yeah, Clai, I mean you're one hundred percent right about that. 98 00:04:33,040 --> 00:04:36,039 Speaker 3: This is not just an Anheuser Busch problem. Anheuser Busch 99 00:04:36,160 --> 00:04:37,560 Speaker 3: was the one that was holding the pin when this 100 00:04:37,600 --> 00:04:41,960 Speaker 3: whole ESG DEI bubble pop two years ago, and they 101 00:04:42,000 --> 00:04:43,960 Speaker 3: were the first time that you saw that millions of 102 00:04:43,960 --> 00:04:47,200 Speaker 3: consumers ditched a brand that led to billions of dollars 103 00:04:47,240 --> 00:04:49,800 Speaker 3: of loss of shareholder value. And it's for the first 104 00:04:49,839 --> 00:04:51,359 Speaker 3: time I think actually was a wake up call to 105 00:04:51,440 --> 00:04:53,360 Speaker 3: a lot of the broader corporations. I mean, you don't 106 00:04:53,400 --> 00:04:55,920 Speaker 3: get the big rollback in ESG and Dei that you're 107 00:04:55,920 --> 00:04:58,919 Speaker 3: seeing right now without the whole Budline example, where you 108 00:04:58,920 --> 00:05:00,400 Speaker 3: all of a sudden is the least stame thing that 109 00:05:00,440 --> 00:05:03,520 Speaker 3: a company could do was to pander to a group 110 00:05:03,520 --> 00:05:06,760 Speaker 3: that wasn't it wasn't necessarily their customer base, and that 111 00:05:06,839 --> 00:05:09,400 Speaker 3: they got a brand involved in them that wasn't authentically 112 00:05:09,400 --> 00:05:10,920 Speaker 3: bud Light. You know, bud like used to be about 113 00:05:10,960 --> 00:05:13,840 Speaker 3: sports and music and bringing folks together, never got involved 114 00:05:13,839 --> 00:05:17,159 Speaker 3: in controversial political issues. They lost sight of that because 115 00:05:17,360 --> 00:05:19,159 Speaker 3: they had marketing people based in New York and they 116 00:05:19,240 --> 00:05:22,720 Speaker 3: used marketing based New York firms based in New York City. 117 00:05:23,040 --> 00:05:25,040 Speaker 3: And then that was like one of the bigger issues 118 00:05:25,040 --> 00:05:27,440 Speaker 3: that we saw really across corporate America. A lot of 119 00:05:27,480 --> 00:05:29,640 Speaker 3: these firms that were based in Saint Louis or in 120 00:05:29,800 --> 00:05:33,200 Speaker 3: Arkansas or Texas, all of a sudden, they were moving 121 00:05:33,200 --> 00:05:34,920 Speaker 3: a lot of their headquarters in New York, hiring New 122 00:05:34,960 --> 00:05:37,640 Speaker 3: York firms, taking in advice from a lot of New 123 00:05:37,720 --> 00:05:40,920 Speaker 3: York based asset management companies. Black Rocks a good example, 124 00:05:41,080 --> 00:05:43,880 Speaker 3: who was foicing an ESG and DEI agenda on them, 125 00:05:44,160 --> 00:05:45,680 Speaker 3: and so this led to a lot of problems, and 126 00:05:45,720 --> 00:05:47,480 Speaker 3: you saw a lot of companies that lost their way 127 00:05:47,480 --> 00:05:50,000 Speaker 3: over the last couple of years. I'm actually pleased to 128 00:05:50,040 --> 00:05:52,360 Speaker 3: say that there's companies like Disney they're at least making 129 00:05:52,400 --> 00:05:54,880 Speaker 3: the right steps back in the right direction. They fired 130 00:05:54,880 --> 00:05:57,479 Speaker 3: their CEO, Bob Chapik, they brought back Bob Yger. Bob 131 00:05:57,520 --> 00:05:59,560 Speaker 3: Iger said, we're getting out of politics. We're not doing 132 00:05:59,560 --> 00:06:01,880 Speaker 3: it anymore. They've rolled back a lot of their DEI 133 00:06:01,960 --> 00:06:04,320 Speaker 3: policies in recent weeks. Are they perfect, No, but at 134 00:06:04,400 --> 00:06:06,640 Speaker 3: least that they've acknowledged that there was a problem. I 135 00:06:06,680 --> 00:06:09,120 Speaker 3: hope we're seeing that more across corporate America. I think 136 00:06:09,160 --> 00:06:11,000 Speaker 3: Annezard Bushes just a little bit behind the eight ball 137 00:06:11,000 --> 00:06:11,839 Speaker 3: on getting there. 138 00:06:12,400 --> 00:06:14,320 Speaker 2: A lot of people said, we're talking to Anson fre 139 00:06:14,400 --> 00:06:17,440 Speaker 2: Erics from bud Light, former president there. He's got a 140 00:06:17,440 --> 00:06:21,400 Speaker 2: book out last call for bud Light. Usually people say, oh, 141 00:06:21,440 --> 00:06:25,080 Speaker 2: this is not going to last. Two years later, basically 142 00:06:25,320 --> 00:06:28,479 Speaker 2: we're still dealing with the continued fallout for bud Light. 143 00:06:28,880 --> 00:06:31,400 Speaker 2: Do you think they've been stunned by how toxic their 144 00:06:31,440 --> 00:06:34,640 Speaker 2: brand has become? Do you think they ever expected it 145 00:06:34,680 --> 00:06:37,560 Speaker 2: to go on this long? Is that why they didn't apologize. 146 00:06:37,560 --> 00:06:39,800 Speaker 2: They just kept hoping, Oh, this is going to go away, 147 00:06:39,880 --> 00:06:41,560 Speaker 2: Oh this is going to go away, and in the 148 00:06:41,600 --> 00:06:43,279 Speaker 2: process their brand just vanished. 149 00:06:44,240 --> 00:06:46,240 Speaker 3: Yeah, I mean one hundred percent, that's what they thought, 150 00:06:46,279 --> 00:06:49,320 Speaker 3: because they're really hadn't been a very successful i'll call 151 00:06:49,320 --> 00:06:52,440 Speaker 3: it consumer boycott previous to this. You know, of course, 152 00:06:52,440 --> 00:06:54,840 Speaker 3: people were upset when in the NFL. People were kneeling 153 00:06:54,880 --> 00:06:56,479 Speaker 3: in the NFL. But what are you going to do? 154 00:06:56,480 --> 00:06:59,120 Speaker 3: There's no other alternative on Sundays in the NFL. Yeah, 155 00:06:59,120 --> 00:07:01,280 Speaker 3: people were upset Disney when Disney got involved in front 156 00:07:01,279 --> 00:07:03,120 Speaker 3: of rights issues in Florida. But you know, if your 157 00:07:03,200 --> 00:07:04,440 Speaker 3: kids want to go to Disney World and not a 158 00:07:04,440 --> 00:07:07,680 Speaker 3: lot of alternatives, bud Light was uniquely susceptible to this 159 00:07:07,800 --> 00:07:10,720 Speaker 3: massive boycott really for two reasons. As one is that 160 00:07:10,720 --> 00:07:13,320 Speaker 3: they have a commoditized brand, where everywhere there's bud Light, 161 00:07:13,560 --> 00:07:15,800 Speaker 3: there's also Miller Lite and cores Light at the exact 162 00:07:15,800 --> 00:07:19,160 Speaker 3: same price. And then secondarily, people could actually see the 163 00:07:19,200 --> 00:07:23,040 Speaker 3: impact of this boycott. Every single week, there's sales data 164 00:07:23,080 --> 00:07:26,040 Speaker 3: from retailers like Walmart and Kroger in seven to eleven 165 00:07:26,320 --> 00:07:29,120 Speaker 3: that gets reported, So every week you were seeing in 166 00:07:29,160 --> 00:07:31,400 Speaker 3: real time the bud Light sales were down ten percent, 167 00:07:31,480 --> 00:07:34,120 Speaker 3: twenty percent, thirty percent, forty percent. And then with the 168 00:07:34,120 --> 00:07:36,440 Speaker 3: effect of social media, you had everybody that was posting 169 00:07:36,440 --> 00:07:39,240 Speaker 3: photos and videos online of like the bud Light line 170 00:07:39,280 --> 00:07:42,520 Speaker 3: at a baseball game empty and a cores lightline thirty deep. 171 00:07:42,800 --> 00:07:44,880 Speaker 3: And so that has just had this big impact on 172 00:07:44,920 --> 00:07:47,480 Speaker 3: the business that they didn't realize how susceptible they were 173 00:07:47,720 --> 00:07:50,440 Speaker 3: because for ninety five percent of the American population, they 174 00:07:50,440 --> 00:07:53,200 Speaker 3: can't tell the difference between bud Light, Miller Lite cores Light. 175 00:07:53,440 --> 00:07:55,640 Speaker 3: The only thing that differentiates them is their brand. And 176 00:07:55,680 --> 00:07:59,800 Speaker 3: bud Light used to be that fun sports music back 177 00:08:00,240 --> 00:08:03,160 Speaker 3: barbecuing kind of like Americana brand that you're talking about. 178 00:08:03,200 --> 00:08:05,000 Speaker 3: All the guys used to drink at tailgates as the 179 00:08:05,000 --> 00:08:07,440 Speaker 3: most acceptable brand of the biggest beer brand, and then 180 00:08:07,480 --> 00:08:09,320 Speaker 3: when they lost that identity and all of a sudden, 181 00:08:09,320 --> 00:08:11,600 Speaker 3: it became this almost like brand like Ben and Jerry's. 182 00:08:11,880 --> 00:08:14,760 Speaker 3: Where are they advocating for certain social issues and more 183 00:08:14,760 --> 00:08:18,040 Speaker 3: progressive causes by getting involved with Dylan Mulvanium and not 184 00:08:18,080 --> 00:08:21,080 Speaker 3: even being able to articulate to the customer what the 185 00:08:21,120 --> 00:08:23,520 Speaker 3: brand stands for moving forward. I mean, you remember that 186 00:08:23,840 --> 00:08:27,200 Speaker 3: right after this happened. Their CEO had multiple botched attempts 187 00:08:27,480 --> 00:08:30,400 Speaker 3: of trying to talk about bud Light, never apologize their 188 00:08:30,440 --> 00:08:32,360 Speaker 3: loyal customer base that was called stratteny out of touch, 189 00:08:32,640 --> 00:08:35,920 Speaker 3: nor talked the more progressive customer base and said, you know, hey, 190 00:08:36,000 --> 00:08:37,560 Speaker 3: we're going to be more like Ben and Jerry's. And 191 00:08:37,600 --> 00:08:38,959 Speaker 3: I don't know, when you walk in the middle of 192 00:08:39,000 --> 00:08:41,440 Speaker 3: a cultural battlefield, they ended up getting shot at from 193 00:08:41,440 --> 00:08:41,960 Speaker 3: both sides. 194 00:08:42,600 --> 00:08:44,840 Speaker 2: No, and I think that's a really important part here 195 00:08:44,840 --> 00:08:48,000 Speaker 2: about the commoditized brand nature. Chick fil A got ripped 196 00:08:48,000 --> 00:08:50,880 Speaker 2: to the high heavens and even people out there that 197 00:08:50,880 --> 00:08:53,559 Speaker 2: are super left wing or like, you know, I might 198 00:08:53,600 --> 00:08:57,480 Speaker 2: not agree with Chick fil A on whatever LGBTQI issue 199 00:08:57,480 --> 00:09:00,160 Speaker 2: there is, but they got a great chicken sandwich and 200 00:09:00,240 --> 00:09:01,560 Speaker 2: so I'm gonna keep showing up. 201 00:09:01,600 --> 00:09:02,960 Speaker 1: I love their waffle fries. 202 00:09:03,200 --> 00:09:06,000 Speaker 2: I'm not trying to give a free advertisement for Chick 203 00:09:06,000 --> 00:09:07,920 Speaker 2: fil A, but I love the brand and it's hard 204 00:09:07,920 --> 00:09:10,560 Speaker 2: for me to think of something they could do that 205 00:09:10,600 --> 00:09:13,720 Speaker 2: would make me change my decision. But to your point, 206 00:09:13,800 --> 00:09:16,400 Speaker 2: for a lot of people who go into a grocery 207 00:09:16,440 --> 00:09:19,160 Speaker 2: store or go into a gas station and are gonna 208 00:09:19,160 --> 00:09:22,320 Speaker 2: grab a twelve or a twenty four pack of a beer. 209 00:09:22,800 --> 00:09:26,199 Speaker 2: There isn't a lot of difference between Miller, Lite, Bud Light, 210 00:09:26,360 --> 00:09:28,640 Speaker 2: course Light. I know I'm gonna get blown up by 211 00:09:28,679 --> 00:09:31,000 Speaker 2: guys out there, like I can tell a tremendous difference. 212 00:09:31,240 --> 00:09:34,199 Speaker 2: I disagree like Guinness, right, you know when you're drinking 213 00:09:34,240 --> 00:09:37,160 Speaker 2: a Guinness. You know when you're drinking a certain type 214 00:09:37,160 --> 00:09:40,200 Speaker 2: of beer that has a different flavor and taste. I 215 00:09:40,200 --> 00:09:44,880 Speaker 2: think for most people, light beer is relatively easily replaceable. 216 00:09:44,960 --> 00:09:46,960 Speaker 2: Let me ask you this question, and I think that's 217 00:09:47,000 --> 00:09:49,560 Speaker 2: an important part about why the boycott works so well. 218 00:09:49,679 --> 00:09:53,920 Speaker 2: It was an easy change for people to make. Target 219 00:09:54,720 --> 00:09:57,400 Speaker 2: smart guy. I really like him. James auth Meyer now 220 00:09:57,520 --> 00:10:00,319 Speaker 2: the attorney general in the state of Florida. One of 221 00:10:00,360 --> 00:10:03,439 Speaker 2: the first things he's done is file a lawsuit against Target, 222 00:10:03,760 --> 00:10:06,200 Speaker 2: going after them for burning up a great deal of 223 00:10:06,200 --> 00:10:09,480 Speaker 2: shareholder value, he says, by basically going all in with 224 00:10:09,559 --> 00:10:12,600 Speaker 2: the tuck, bathing suits, everything else. What you do now 225 00:10:13,559 --> 00:10:17,400 Speaker 2: I think is important. But in some way is that 226 00:10:17,440 --> 00:10:21,960 Speaker 2: the effective method to get businesses back to just saying, hey, 227 00:10:22,200 --> 00:10:25,839 Speaker 2: can you just serve everybody? Democrat, Republican, Independent, You don't 228 00:10:25,920 --> 00:10:29,400 Speaker 2: need to go after this woke agenda. Is there a 229 00:10:29,480 --> 00:10:33,040 Speaker 2: lawsuit mechanism in your mind that could be pursued and 230 00:10:33,080 --> 00:10:33,920 Speaker 2: should be pursued. 231 00:10:35,120 --> 00:10:38,040 Speaker 3: I mean, there is a lawsuit mechanism. And if you 232 00:10:38,080 --> 00:10:40,160 Speaker 3: go back, really the lawsuits that are coming out right 233 00:10:40,200 --> 00:10:42,480 Speaker 3: now goes back to really the Civil Rights Act of 234 00:10:42,559 --> 00:10:45,560 Speaker 3: nineteen sixty four, which essentially says that you cannot discriminate 235 00:10:45,600 --> 00:10:49,079 Speaker 3: based off of a race, sex, gender, national origin, etc. 236 00:10:49,720 --> 00:10:51,640 Speaker 3: And a lot of retailers, I mean, Target was one 237 00:10:51,679 --> 00:10:53,640 Speaker 3: of these, and in the post George Floyd era that 238 00:10:53,679 --> 00:10:57,160 Speaker 3: they came out with a lot of essentially racist policies 239 00:10:57,160 --> 00:10:59,560 Speaker 3: against certain people. They said that you are going to 240 00:10:59,640 --> 00:11:02,360 Speaker 3: hire a certain quota of people that look this way. 241 00:11:02,800 --> 00:11:06,640 Speaker 3: Target was allocating shelf space at their stores based off 242 00:11:06,679 --> 00:11:09,840 Speaker 3: of race, sex, color. That just doesn't make any sense 243 00:11:09,880 --> 00:11:11,160 Speaker 3: in the society we're living in. I mean, we live 244 00:11:11,200 --> 00:11:13,320 Speaker 3: in a meritocracy. You should be able to put the 245 00:11:13,360 --> 00:11:15,800 Speaker 3: products in the shelf that sell. That's the right thing 246 00:11:15,840 --> 00:11:18,320 Speaker 3: for the customer, that's the right thing for your shareholder 247 00:11:18,400 --> 00:11:20,520 Speaker 3: value as well. I think that's the bigger issue that 248 00:11:20,600 --> 00:11:23,320 Speaker 3: targets facings like why are you pushing forward with a 249 00:11:23,320 --> 00:11:26,960 Speaker 3: certain really social type agenda as opposed to putting what sells, 250 00:11:27,000 --> 00:11:29,000 Speaker 3: And I think that the bigger issue with Target was 251 00:11:29,160 --> 00:11:30,800 Speaker 3: you know, when you walk into a Target store, their 252 00:11:30,840 --> 00:11:34,120 Speaker 3: most valuable real estate is that first big display area 253 00:11:34,200 --> 00:11:36,160 Speaker 3: right when you walk in. And when they're putting tuck 254 00:11:36,240 --> 00:11:39,640 Speaker 3: friendly bathing suits across every single Target across America, well, 255 00:11:39,679 --> 00:11:41,520 Speaker 3: that's not what the majority of their customer base wants, 256 00:11:41,720 --> 00:11:44,840 Speaker 3: and that's not good for shareholders, not good for shareholder value. Yes, 257 00:11:44,880 --> 00:11:46,880 Speaker 3: I think the lawsuits will make sure that they're abiding 258 00:11:46,920 --> 00:11:49,079 Speaker 3: by sort of the Civil Rights Act and making sure 259 00:11:49,080 --> 00:11:52,080 Speaker 3: that they're not discriminating against people. I think even more importantly, 260 00:11:52,120 --> 00:11:55,080 Speaker 3: I think that the American consumer has gone to Walmart's, 261 00:11:55,120 --> 00:11:58,120 Speaker 3: has gone to other areas, and Target stock price has 262 00:11:58,160 --> 00:11:59,840 Speaker 3: been in the tank over the last year or two 263 00:12:00,120 --> 00:12:02,439 Speaker 3: this controversy. I think what's going to turn around is 264 00:12:02,440 --> 00:12:06,160 Speaker 3: again Target recmmitting this fundamental principles of serving their customers, 265 00:12:06,440 --> 00:12:08,599 Speaker 3: bringing customers back by giving more of the products of 266 00:12:08,640 --> 00:12:10,520 Speaker 3: what they want. I think that's the more effective way 267 00:12:10,559 --> 00:12:13,560 Speaker 3: to get this thing turned around. And consumers again just 268 00:12:13,640 --> 00:12:15,520 Speaker 3: vote with your wallets. That's the more effective way to 269 00:12:15,520 --> 00:12:17,000 Speaker 3: get back to serving all customers. 270 00:12:17,720 --> 00:12:20,200 Speaker 2: The book is the last call for bud Light Anson 271 00:12:20,280 --> 00:12:23,320 Speaker 2: Freeric's former president, an Heuser Busch speaking with us. Last 272 00:12:23,400 --> 00:12:27,840 Speaker 2: question for you on a positive side, is every major 273 00:12:27,880 --> 00:12:31,120 Speaker 2: brand in America now having meetings on a regular basis 274 00:12:31,120 --> 00:12:33,720 Speaker 2: where they say, whatever we do, let's make sure we're 275 00:12:33,800 --> 00:12:36,960 Speaker 2: not the next bud Light have. Does the American consumer 276 00:12:37,120 --> 00:12:40,440 Speaker 2: sent a huge and important message to corporate America by 277 00:12:40,559 --> 00:12:41,640 Speaker 2: not buying bud Light. 278 00:12:43,080 --> 00:12:45,240 Speaker 3: I think they have the most. Importantly, I think most 279 00:12:45,240 --> 00:12:48,679 Speaker 3: brands right now are having a conversation about just how 280 00:12:48,679 --> 00:12:50,640 Speaker 3: do you build trust with the consumer, and you do 281 00:12:50,679 --> 00:12:52,720 Speaker 3: it by being authentic and men. You mentioned Chick fil 282 00:12:52,720 --> 00:12:55,760 Speaker 3: A earlier, like I know on Sunday's Chick fil A 283 00:12:55,840 --> 00:12:57,719 Speaker 3: is going to be closed. That's like, you know, I 284 00:12:57,720 --> 00:12:59,520 Speaker 3: can trust that it's going to be closed. And I 285 00:12:59,600 --> 00:13:01,800 Speaker 3: also know it's because the family who owns it. I mean, 286 00:13:01,840 --> 00:13:04,240 Speaker 3: they're like you know, Seventh day Adventists. That's their right. 287 00:13:04,320 --> 00:13:06,079 Speaker 3: They can be closed, they can do what they want 288 00:13:06,120 --> 00:13:08,439 Speaker 3: to do, they can advocate for policies they want. That's 289 00:13:08,480 --> 00:13:10,440 Speaker 3: chick fil A. Let Chick fil A beat Chick fil A. 290 00:13:10,520 --> 00:13:13,400 Speaker 3: That's what makes it unique, interesting and different. And the 291 00:13:13,440 --> 00:13:14,839 Speaker 3: same thing with bud Light. Like one of the things 292 00:13:14,880 --> 00:13:17,000 Speaker 3: that was just authentic and true about bud Light is 293 00:13:17,000 --> 00:13:20,520 Speaker 3: that it was this funny, spratty, you know, kind of 294 00:13:20,640 --> 00:13:23,000 Speaker 3: kind of a inside humor type of brand. Let bud 295 00:13:23,080 --> 00:13:24,679 Speaker 3: Light be bud Light, it didn't need to be Ben 296 00:13:24,720 --> 00:13:27,240 Speaker 3: and Jerry's by getting involved in every single social issue, 297 00:13:27,280 --> 00:13:29,480 Speaker 3: and I think that's more the conversation that's being had. 298 00:13:29,640 --> 00:13:31,400 Speaker 3: That's what my book talks a lot about, is about 299 00:13:31,400 --> 00:13:34,480 Speaker 3: that authenticity, getting back to trust with brands, building that 300 00:13:34,559 --> 00:13:36,600 Speaker 3: back in corporate America. And I think that we're starting 301 00:13:36,640 --> 00:13:39,120 Speaker 3: to see the pendulum swing back. I'm optimistic that it 302 00:13:39,160 --> 00:13:41,480 Speaker 3: will continue to happen. That'd be good for I think 303 00:13:41,520 --> 00:13:44,680 Speaker 3: American businesses, American shareholder capitalism, and I think it'll be 304 00:13:44,679 --> 00:13:46,920 Speaker 3: better for democracy as well if we're keeping businesses out 305 00:13:47,200 --> 00:13:47,960 Speaker 3: out of politics. 306 00:13:48,679 --> 00:13:49,200 Speaker 1: Check it out. 307 00:13:49,280 --> 00:13:52,040 Speaker 2: Last call for bud Light, Anson Freerics, appreciate the time, 308 00:13:52,080 --> 00:13:52,760 Speaker 2: have a good weekend. 309 00:13:53,480 --> 00:13:55,960 Speaker 3: Thanks CUI, have a good one for sure. 310 00:13:56,040 --> 00:13:58,800 Speaker 2: Look, Legacy Box has helped more than a million and 311 00:13:58,840 --> 00:14:01,960 Speaker 2: a half families out there their memories. 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Donald Trump just a few moments ago, 330 00:15:14,400 --> 00:15:18,720 Speaker 2: he's got the governor's all visiting with him at the 331 00:15:18,760 --> 00:15:22,400 Speaker 2: White House, and I want to play this cut for you. 332 00:15:22,480 --> 00:15:25,200 Speaker 2: We'll take some calls as we roll through the final 333 00:15:25,280 --> 00:15:29,160 Speaker 2: hour here. But the governor of Maine is refusing to 334 00:15:29,320 --> 00:15:34,120 Speaker 2: follow the regulation Trump signed saying men can't compete in 335 00:15:34,160 --> 00:15:38,000 Speaker 2: women's sports. That doesn't seem like a really complicated regulation 336 00:15:38,240 --> 00:15:43,800 Speaker 2: to follow, But Trump, just to the governor of Maine's face, 337 00:15:44,400 --> 00:15:45,360 Speaker 2: called her out. 338 00:15:46,040 --> 00:15:48,000 Speaker 1: Listen to this. It just happened. 339 00:15:48,080 --> 00:15:51,800 Speaker 4: D NCAA has complied immediately, by the way, that's good. 340 00:15:51,880 --> 00:15:55,240 Speaker 4: But I understand Maine is the Maine here, the governor 341 00:15:55,280 --> 00:15:58,640 Speaker 4: of Man. Are you not going to comply with it? 342 00:15:58,840 --> 00:16:00,800 Speaker 2: I will stay federal law. 343 00:16:01,280 --> 00:16:04,480 Speaker 4: Well, we are the federal law. Well you better do it. 344 00:16:04,560 --> 00:16:06,120 Speaker 4: You better do it because you're not going to get 345 00:16:06,160 --> 00:16:08,240 Speaker 4: any federal funding at all if you don't. And by 346 00:16:08,240 --> 00:16:10,920 Speaker 4: the way, your population, even though it's somewhat liberal orlo, 347 00:16:11,000 --> 00:16:14,560 Speaker 4: I did very well there. Your population doesn't want men 348 00:16:14,640 --> 00:16:18,880 Speaker 4: playing in women's sports. So you better comply because otherwise 349 00:16:18,880 --> 00:16:23,000 Speaker 4: you're not getting any federal funding. See call every state good. 350 00:16:23,040 --> 00:16:24,640 Speaker 4: I'll see you and could I look forward to that. 351 00:16:24,640 --> 00:16:26,920 Speaker 4: That should be a really easy one. And enjoy your 352 00:16:26,920 --> 00:16:28,760 Speaker 4: life after governor, because I don't think you'll be an 353 00:16:28,760 --> 00:16:29,800 Speaker 4: elected politics. 354 00:16:30,960 --> 00:16:36,160 Speaker 1: Ooh, man, that is incredible. That just happened. 355 00:16:36,840 --> 00:16:40,600 Speaker 2: The governor of Maine is saying she will see Trump 356 00:16:40,720 --> 00:16:44,320 Speaker 2: in court over whether men should be able to play 357 00:16:44,400 --> 00:16:49,760 Speaker 2: women's sports. This is emblematic I think of the Trump 358 00:16:49,880 --> 00:16:53,480 Speaker 2: derangement syndrome that has taken over in the Democrat Party. 359 00:16:54,600 --> 00:16:58,320 Speaker 2: They are taking constantly positions that twenty percent of the 360 00:16:58,360 --> 00:17:02,640 Speaker 2: population agrees with and fighting with Trump over them. 361 00:17:03,040 --> 00:17:04,360 Speaker 1: Of all the things. 362 00:17:04,080 --> 00:17:07,600 Speaker 2: You could disagree with Trump on in Maine, can you 363 00:17:07,640 --> 00:17:12,080 Speaker 2: imagine saying I'm gonna fight to the death over whether 364 00:17:12,280 --> 00:17:14,840 Speaker 2: men can compete in women's sports. We got a lot 365 00:17:14,840 --> 00:17:17,359 Speaker 2: of people listening in Maine, and Trump is right. I 366 00:17:17,440 --> 00:17:20,440 Speaker 2: believe he only lost Maine by about six or seven 367 00:17:20,480 --> 00:17:24,080 Speaker 2: points if I remember the math, meaning a solid forty 368 00:17:24,119 --> 00:17:28,240 Speaker 2: five percent ish or forty six percent of Maine voters 369 00:17:28,640 --> 00:17:29,560 Speaker 2: support Trump. 370 00:17:30,160 --> 00:17:35,240 Speaker 1: But even in Maine, this is like a ninety ten issue. 371 00:17:35,359 --> 00:17:40,000 Speaker 2: And for this to be the ground that Democrats have decided, 372 00:17:40,040 --> 00:17:42,960 Speaker 2: this is where we're putting our feet in. This is 373 00:17:43,000 --> 00:17:46,320 Speaker 2: what we're not gonna give any ground on. I just 374 00:17:46,440 --> 00:17:49,880 Speaker 2: I can't believe this is real. That was a masterclass 375 00:17:49,920 --> 00:17:51,800 Speaker 2: that we just played. That just happened a few minutes 376 00:17:51,840 --> 00:17:55,320 Speaker 2: ago of Trump with the main governor in the White House. Look, 377 00:17:55,840 --> 00:17:58,119 Speaker 2: it's coming into the weekend. You're gonna have great meals 378 00:17:58,119 --> 00:18:02,040 Speaker 2: with your family. How about upgrade with some American meat 379 00:18:02,080 --> 00:18:03,400 Speaker 2: fish delivered right to your door. 380 00:18:03,440 --> 00:18:04,680 Speaker 1: Now, you guys know, I'm not a cook. 381 00:18:05,480 --> 00:18:08,199 Speaker 2: I can't make anything out there, but my wife is 382 00:18:08,240 --> 00:18:11,600 Speaker 2: a great cook. Fortunately enough for our boys, they are 383 00:18:11,640 --> 00:18:15,080 Speaker 2: getting good ranchers. She is doing a fabulous job taking 384 00:18:15,080 --> 00:18:17,280 Speaker 2: care of it. But just stepped out to start his 385 00:18:17,400 --> 00:18:20,760 Speaker 2: travel to Colorado. But he loves the chicken nuggets. He 386 00:18:20,800 --> 00:18:23,040 Speaker 2: eats something like crazy. I'm here to tell you the 387 00:18:23,080 --> 00:18:27,159 Speaker 2: steak's amazing. The seafood is fantastic. Go get signed up 388 00:18:27,280 --> 00:18:31,879 Speaker 2: right now. Farmers and ranchers in America working tirelessly to 389 00:18:32,000 --> 00:18:37,160 Speaker 2: feed our families. No seed oils, no added hormones. All 390 00:18:37,280 --> 00:18:40,520 Speaker 2: great tasting beef, chicken, and salmon, all from the good 391 00:18:40,520 --> 00:18:43,879 Speaker 2: old USA. Get hooked up today. Good ranchers dot com. 392 00:18:44,240 --> 00:18:47,000 Speaker 2: Use my name Clay for twenty five dollars off when 393 00:18:47,000 --> 00:18:50,000 Speaker 2: you make your purchase. That's good ranchers dot com, My 394 00:18:50,119 --> 00:19:01,520 Speaker 2: name Clay for twenty five bucks off. News coming fast 395 00:19:01,560 --> 00:19:05,760 Speaker 2: and furious, as it sometimes does on Friday. Buck'll be 396 00:19:05,840 --> 00:19:07,880 Speaker 2: back with me. He's on his way to Colorado. Speak 397 00:19:07,920 --> 00:19:11,840 Speaker 2: to many of you out there. I just played for you. 398 00:19:11,880 --> 00:19:14,679 Speaker 2: Trump going head to head with the Democrat governor of 399 00:19:14,760 --> 00:19:17,960 Speaker 2: Maine over whether men should be allowed to play in 400 00:19:18,000 --> 00:19:20,800 Speaker 2: women's sports. I can't believe that that is the policy 401 00:19:20,840 --> 00:19:24,399 Speaker 2: that has been adopted by the Democrat Party. But as 402 00:19:24,440 --> 00:19:29,920 Speaker 2: we were in break more breaking news los Angeles Mayor 403 00:19:30,119 --> 00:19:33,680 Speaker 2: Karen Bass. We talked about her earlier this week for 404 00:19:33,920 --> 00:19:38,200 Speaker 2: being virtually absent with the wildfires. In fact, we played 405 00:19:38,240 --> 00:19:41,119 Speaker 2: a clip for you where she said they were doing 406 00:19:41,160 --> 00:19:47,320 Speaker 2: an investigation into why she decided to be in Ghana 407 00:19:47,800 --> 00:19:51,359 Speaker 2: as opposed to in Los Angeles when there was deadly 408 00:19:51,480 --> 00:19:55,440 Speaker 2: wildfires potentially on the horizon. Well, now she is trying 409 00:19:55,480 --> 00:19:58,200 Speaker 2: to shift the blame. This just happened in the last 410 00:19:58,280 --> 00:20:03,600 Speaker 2: few minutes. Aaron Bass announced she has fired the Los 411 00:20:03,680 --> 00:20:09,320 Speaker 2: Angeles Fire Department chief Kristin Crowley, effective immediately, and she's 412 00:20:09,400 --> 00:20:15,240 Speaker 2: going to hold a press conference soon. Rick Caruso, who 413 00:20:15,400 --> 00:20:19,640 Speaker 2: ran against Karen Bass for mayor of Los Angeles, has 414 00:20:19,720 --> 00:20:23,359 Speaker 2: weighed in already. This is what he said on Twitter 415 00:20:23,440 --> 00:20:28,240 Speaker 2: slash x. It's very disappointing Mayor Bass has decided to 416 00:20:28,359 --> 00:20:34,000 Speaker 2: fire Chief Kristin Crowley. Chief Crowley served Los Angeles well 417 00:20:34,920 --> 00:20:39,960 Speaker 2: and spoke honestly about the severe and profoundly ill conceived 418 00:20:40,040 --> 00:20:44,080 Speaker 2: budget cuts. The Bass administration made to the LA Fire 419 00:20:44,119 --> 00:20:47,840 Speaker 2: Department that courage to speak the truth was brave and 420 00:20:47,880 --> 00:20:52,439 Speaker 2: I admire her honesty and a high city official should 421 00:20:52,480 --> 00:20:56,680 Speaker 2: not be a firing offense. The mayor's decision to ignore 422 00:20:56,720 --> 00:21:00,520 Speaker 2: the warnings and leave the city was hers alone. This 423 00:21:00,560 --> 00:21:03,720 Speaker 2: is a time for city leaders to take responsibility for 424 00:21:03,800 --> 00:21:08,879 Speaker 2: their actions and their decisions. We need real leadership, not 425 00:21:09,280 --> 00:21:12,800 Speaker 2: more blame passing. That is Rick Caruso, who was in 426 00:21:12,840 --> 00:21:16,119 Speaker 2: the runoff with Karen Bass, and you'll remember Elon Musk 427 00:21:16,160 --> 00:21:19,480 Speaker 2: came out and said, I think thousands more people would 428 00:21:19,520 --> 00:21:22,600 Speaker 2: still have their homes if Rick Caruso had been in 429 00:21:22,720 --> 00:21:25,800 Speaker 2: charge instead of Karen Bass. And the evidence for that 430 00:21:26,480 --> 00:21:29,760 Speaker 2: is that Rick Caruso was able to keep his shopping 431 00:21:29,840 --> 00:21:34,560 Speaker 2: centers in the Pacific Palisades area from burning down because 432 00:21:34,640 --> 00:21:38,199 Speaker 2: he had private support to try to ensure that the 433 00:21:38,240 --> 00:21:43,000 Speaker 2: flames didn't spread to his buildings. And the expectation is 434 00:21:43,240 --> 00:21:45,560 Speaker 2: that he wouldn't have been in Ghana and he might 435 00:21:45,600 --> 00:21:48,840 Speaker 2: have had the entire LA Fire Department mobilized in a 436 00:21:48,880 --> 00:21:51,440 Speaker 2: way to allow them to fight these fires. He may 437 00:21:51,480 --> 00:21:54,320 Speaker 2: not have made the cuts. And this is important and 438 00:21:54,400 --> 00:21:57,280 Speaker 2: maybe our team can go back and find the audio 439 00:21:57,720 --> 00:22:02,119 Speaker 2: because there was a viral store suggesting that Karen Bass 440 00:22:02,160 --> 00:22:06,640 Speaker 2: had fired this fire department chief beforehand, because the fire 441 00:22:06,680 --> 00:22:10,600 Speaker 2: department chief said publicly, we didn't have the resources to 442 00:22:10,600 --> 00:22:15,040 Speaker 2: be able to fight this. And so this is again 443 00:22:15,160 --> 00:22:19,680 Speaker 2: major breaking news as the fallout from the LA wildfires continues. 444 00:22:20,080 --> 00:22:23,280 Speaker 2: Karen Bass, mayor of Los Angeles, trying to find someone 445 00:22:23,359 --> 00:22:26,160 Speaker 2: to blame for the failure of the city of Los 446 00:22:26,200 --> 00:22:29,600 Speaker 2: Angeles to respond and protect its citizens' homes, and so 447 00:22:29,640 --> 00:22:33,640 Speaker 2: she is now saying the fire chief is fired. We'll 448 00:22:33,640 --> 00:22:37,879 Speaker 2: pull that clip because I think this is ultimately going 449 00:22:37,920 --> 00:22:40,960 Speaker 2: to come down to an argument over who's to blame. 450 00:22:41,720 --> 00:22:43,640 Speaker 1: Was it the fire chief or was it the. 451 00:22:43,640 --> 00:22:46,720 Speaker 2: Mayor who was more culpable in what I think almost 452 00:22:46,800 --> 00:22:50,280 Speaker 2: everyone out there, Democrat, Republican, Independent in the LA area 453 00:22:50,400 --> 00:22:55,760 Speaker 2: and beyond acknowledges was a completely failed response to those 454 00:22:55,840 --> 00:22:58,240 Speaker 2: awful wildfires that came through recently. 455 00:22:58,680 --> 00:23:00,480 Speaker 1: A bunch of you went a weigh in. We'll take 456 00:23:00,520 --> 00:23:01,160 Speaker 1: some of your calls. 457 00:23:01,160 --> 00:23:04,880 Speaker 2: To close up the Friday edition of the show, Chris 458 00:23:04,960 --> 00:23:08,600 Speaker 2: and Sanford, Maine. I just played the clip of the 459 00:23:08,640 --> 00:23:13,160 Speaker 2: Democrat governor of Maine arguing with Donald Trump about whether 460 00:23:13,240 --> 00:23:16,240 Speaker 2: men should be able to play women's sports. 461 00:23:16,960 --> 00:23:17,680 Speaker 1: What do you think? 462 00:23:17,720 --> 00:23:19,800 Speaker 2: What's your read on the ground there in Maine for 463 00:23:19,880 --> 00:23:22,080 Speaker 2: how this is going to play Trump versus the governor 464 00:23:22,119 --> 00:23:23,040 Speaker 2: over this issue. 465 00:23:24,200 --> 00:23:25,919 Speaker 5: First of all, I'd like to thank you guys for 466 00:23:26,320 --> 00:23:29,440 Speaker 5: living the dream that Rush knew you guys could. 467 00:23:30,760 --> 00:23:31,640 Speaker 1: Well. Thank you so much. 468 00:23:31,680 --> 00:23:33,520 Speaker 2: We're honored every single day to sit in front of 469 00:23:33,520 --> 00:23:36,520 Speaker 2: these microphones and it's a tremendous privilege to talk with 470 00:23:36,560 --> 00:23:36,959 Speaker 2: all of you. 471 00:23:37,000 --> 00:23:38,000 Speaker 1: So thank you for saying that. 472 00:23:38,840 --> 00:23:41,240 Speaker 5: So one thing I just wanted to touch base on is 473 00:23:41,000 --> 00:23:44,959 Speaker 5: this this whole thing about the girls and you know, 474 00:23:45,080 --> 00:23:49,080 Speaker 5: being totally overrun by these these guys. Right, it's girls 475 00:23:49,080 --> 00:23:51,680 Speaker 5: and guys. There's only two in the world, and the 476 00:23:51,800 --> 00:23:53,919 Speaker 5: two and science only. 477 00:23:53,920 --> 00:23:55,520 Speaker 1: Shows as only two genders. 478 00:23:55,560 --> 00:23:57,880 Speaker 2: We agree, by the way, and most of the audience 479 00:23:57,920 --> 00:23:59,520 Speaker 2: out there, I would imagine does as well. 480 00:23:59,560 --> 00:24:03,680 Speaker 1: There's boys and girls. Yes, continue And I moved. 481 00:24:03,440 --> 00:24:06,560 Speaker 5: To Maine out of Massachusetts to get away from the 482 00:24:07,320 --> 00:24:10,359 Speaker 5: nanny state. I came to Maine because, believe it or not, 483 00:24:10,720 --> 00:24:13,720 Speaker 5: there's a lot more of what I would consider closet 484 00:24:13,800 --> 00:24:16,560 Speaker 5: Trump supporters up here than you would like to realize. 485 00:24:17,160 --> 00:24:20,240 Speaker 5: I've surrounded myself but it's been very easy to surround 486 00:24:20,280 --> 00:24:23,720 Speaker 5: myself that people believe and not taking this away from 487 00:24:23,760 --> 00:24:27,719 Speaker 5: the girls that try so hard. Yes, they get up 488 00:24:27,760 --> 00:24:29,880 Speaker 5: four or five sixty seven in the morning to get 489 00:24:29,920 --> 00:24:33,679 Speaker 5: to these practices, the meats, and they turn around and 490 00:24:33,720 --> 00:24:39,560 Speaker 5: they see this guy with a ball sack beating them. 491 00:24:39,640 --> 00:24:42,440 Speaker 5: They're out of the water first. It's not fair. It's 492 00:24:42,480 --> 00:24:46,080 Speaker 5: just not fair. A friend of mine, I kind of 493 00:24:46,160 --> 00:24:48,080 Speaker 5: like to say so, but I've been supporting a guy 494 00:24:48,119 --> 00:24:52,399 Speaker 5: called Stewart's Shella for several years now. Him and I 495 00:24:52,440 --> 00:24:54,639 Speaker 5: have had this conversation. We knew it was going to 496 00:24:54,680 --> 00:24:58,080 Speaker 5: come to this, right and Janet Mills, I hope she 497 00:24:58,240 --> 00:25:01,160 Speaker 5: does exactly what Trump says and has a good time 498 00:25:01,240 --> 00:25:03,240 Speaker 5: trying to find a job when she finishes. 499 00:25:04,200 --> 00:25:06,560 Speaker 2: Thank you for the call. We'll open up if other 500 00:25:06,640 --> 00:25:09,760 Speaker 2: people from Maine want to weigh in. What I would 501 00:25:09,800 --> 00:25:14,439 Speaker 2: say in general about this is it is insane to 502 00:25:14,560 --> 00:25:19,639 Speaker 2: me that it has become Democrat Party orthodoxy to support 503 00:25:19,840 --> 00:25:24,640 Speaker 2: men identifying as women being able to win women's championships. 504 00:25:25,359 --> 00:25:27,840 Speaker 2: And I would implore the Senate to take up this 505 00:25:28,000 --> 00:25:33,919 Speaker 2: bill that passed the House. Only two Democrat representatives in 506 00:25:34,000 --> 00:25:37,800 Speaker 2: the entire country signed on to a bill that said 507 00:25:37,880 --> 00:25:41,240 Speaker 2: you should be competing in all sports based on the 508 00:25:41,280 --> 00:25:45,480 Speaker 2: gender on your birth certificate. The fact that the governor 509 00:25:45,520 --> 00:25:50,119 Speaker 2: of Maine would be going to war and saying bragging, 510 00:25:50,600 --> 00:25:54,600 Speaker 2: I'll see you in court because she's refusing to follow 511 00:25:54,680 --> 00:26:00,800 Speaker 2: a federal directive is political suicide to me. Now, I 512 00:26:00,840 --> 00:26:04,680 Speaker 2: will say this, the reason the Senate needs to act 513 00:26:05,080 --> 00:26:08,840 Speaker 2: is the force of Donald Trump's pen and executive order 514 00:26:09,240 --> 00:26:13,800 Speaker 2: is strong and powerful, but you also need to undergird 515 00:26:13,840 --> 00:26:18,200 Speaker 2: it with the support of Congress because when you pass 516 00:26:18,280 --> 00:26:22,560 Speaker 2: a bill that codifies what Trump is saying. To the 517 00:26:22,600 --> 00:26:26,399 Speaker 2: credit of the NCAA, they have followed this rule, many 518 00:26:26,520 --> 00:26:31,040 Speaker 2: states have, But until the federal legislation has passed, there's 519 00:26:31,119 --> 00:26:33,879 Speaker 2: going to be an argument about whether Trump has the 520 00:26:33,920 --> 00:26:37,600 Speaker 2: executive authority to undertake this action. I think he does 521 00:26:38,240 --> 00:26:41,159 Speaker 2: from a legal perspective, but that's what the governor of 522 00:26:41,200 --> 00:26:43,919 Speaker 2: Maine is saying when she's saying I'll see you in court. 523 00:26:44,320 --> 00:26:48,359 Speaker 2: Without Congress having stepped in and taken this act, she's 524 00:26:48,400 --> 00:26:52,680 Speaker 2: going to argue that Trump, unilaterally by executive order, doesn't 525 00:26:52,680 --> 00:26:56,200 Speaker 2: have the authority to mandate what he is And again, 526 00:26:56,520 --> 00:27:01,200 Speaker 2: the Senate, John Thune bring this up on the Senate floor, 527 00:27:01,800 --> 00:27:03,320 Speaker 2: and I give credit to Trump. 528 00:27:03,920 --> 00:27:07,280 Speaker 1: To me, this is a brilliant rhetorical tactical move. 529 00:27:08,000 --> 00:27:10,840 Speaker 2: He said, is the governor of Maine here, and he 530 00:27:11,040 --> 00:27:14,639 Speaker 2: called her out directly to her face. I think we 531 00:27:14,720 --> 00:27:17,159 Speaker 2: still have that audio, but if you haven't heard it, 532 00:27:17,160 --> 00:27:21,320 Speaker 2: it's extraordinary because it crystallizes can be hard to ignore. 533 00:27:21,760 --> 00:27:27,240 Speaker 2: It crystallizes Trump's perspective and the Democrat perspective in one 534 00:27:27,280 --> 00:27:30,639 Speaker 2: SoundBite that is going to be reverberating everywhere. Let me 535 00:27:30,680 --> 00:27:33,040 Speaker 2: play this one more time and then we'll take some 536 00:27:33,080 --> 00:27:36,359 Speaker 2: calls to close up the Friday edition of the program. 537 00:27:36,560 --> 00:27:40,360 Speaker 2: But this just happened in the White House. Trump versus 538 00:27:40,440 --> 00:27:44,720 Speaker 2: the Democrat governor of Maine over the question of can 539 00:27:44,800 --> 00:27:49,159 Speaker 2: Maine continue to allow men who identify as women to 540 00:27:49,320 --> 00:27:52,520 Speaker 2: compete in athletics in their state? The governor says they can. 541 00:27:52,920 --> 00:27:54,119 Speaker 2: Trump says they can't. 542 00:27:54,359 --> 00:27:58,680 Speaker 4: Listen, DANCAAA has complied immediately, by the way. That's good, 543 00:27:58,760 --> 00:28:02,159 Speaker 4: But I understand Maine is the main here, the governor 544 00:28:02,160 --> 00:28:05,200 Speaker 4: of Maine out here. Are you not going to comply 545 00:28:05,280 --> 00:28:05,600 Speaker 4: with it? 546 00:28:06,080 --> 00:28:07,600 Speaker 2: Federal law? 547 00:28:08,160 --> 00:28:11,040 Speaker 4: Well, I'm we are the federal law. Well you better 548 00:28:11,080 --> 00:28:12,720 Speaker 4: do it. You better do it, because you're not going 549 00:28:12,800 --> 00:28:14,720 Speaker 4: to get any federal funding at all if you don't. 550 00:28:14,800 --> 00:28:17,159 Speaker 4: And by the way, your population, even though it's somewhat 551 00:28:17,200 --> 00:28:20,960 Speaker 4: liberal orlow, I did very well there. Your population doesn't 552 00:28:20,960 --> 00:28:24,080 Speaker 4: want men playing in women's sports. So you better you 553 00:28:24,200 --> 00:28:27,880 Speaker 4: better comply because otherwise you're not getting any any federal funding. 554 00:28:28,160 --> 00:28:30,760 Speaker 4: See every state, good, I'll see you, and could I 555 00:28:30,760 --> 00:28:32,919 Speaker 4: look forward to that. That should be a really easy one. 556 00:28:33,119 --> 00:28:35,280 Speaker 4: And enjoy your life after governor, because I don't think 557 00:28:35,280 --> 00:28:37,040 Speaker 4: you'll be an elected politics. 558 00:28:38,360 --> 00:28:43,520 Speaker 1: Amazing, This is so incredible. Trump set this up. 559 00:28:44,600 --> 00:28:48,000 Speaker 2: He knew the governor of Maine was there, he knew 560 00:28:48,000 --> 00:28:52,880 Speaker 2: that she was defying him in the White House. That 561 00:28:53,000 --> 00:28:56,800 Speaker 2: couldn't have gone any better for him. He just took 562 00:28:57,240 --> 00:29:03,240 Speaker 2: an eighty moving towards nine percent issue that all sorts 563 00:29:03,280 --> 00:29:08,520 Speaker 2: of rational people guys. Sixty six percent roughly of Democrats 564 00:29:09,120 --> 00:29:12,520 Speaker 2: agree with Trump on this issue. It's like ninety four 565 00:29:12,640 --> 00:29:16,320 Speaker 2: or ninety five to five for Republicans. Two thirds of 566 00:29:16,400 --> 00:29:20,040 Speaker 2: Democrats agree with him this according to New York Times poll, 567 00:29:20,080 --> 00:29:23,640 Speaker 2: it's not me just like tossing out things. Eighty percent nationwide, 568 00:29:23,680 --> 00:29:28,680 Speaker 2: including roughly two thirds of Democrats and Maine to Trump's point, 569 00:29:29,840 --> 00:29:31,800 Speaker 2: is not a state that he lost by twenty some 570 00:29:31,840 --> 00:29:37,080 Speaker 2: odd points. Maine could vote Republican in twenty twenty eight. 571 00:29:37,840 --> 00:29:42,640 Speaker 2: It's up there with New Jersey, Virginia, states New Mexico 572 00:29:43,280 --> 00:29:48,120 Speaker 2: that were not that far away from flipping red five 573 00:29:48,120 --> 00:29:50,440 Speaker 2: to six points, kind of there in the margin. 574 00:29:51,360 --> 00:29:52,800 Speaker 1: You talk to the Trump team, they. 575 00:29:52,680 --> 00:29:54,960 Speaker 2: Say, Man, if we had had the money that Kamala had, 576 00:29:55,800 --> 00:29:58,280 Speaker 2: if we'd had the one and a half billion dollars 577 00:29:58,640 --> 00:30:01,720 Speaker 2: that Kamala raised, we could one New Jersey. We could 578 00:30:01,760 --> 00:30:04,400 Speaker 2: have won Virginia. We would have been able to be 579 00:30:04,440 --> 00:30:07,560 Speaker 2: more aggressive in the way that we spent money. Right now, 580 00:30:07,600 --> 00:30:09,760 Speaker 2: look at what's going on. They're trying to flip the 581 00:30:09,800 --> 00:30:14,720 Speaker 2: New Jersey governor's race to red. Scott Presler did all 582 00:30:14,720 --> 00:30:18,080 Speaker 2: the work to try to flip Pennsylvania back red. He did, 583 00:30:18,560 --> 00:30:23,040 Speaker 2: But he's now got a major project underway to register 584 00:30:23,160 --> 00:30:25,520 Speaker 2: as many people in New Jersey as possible to flip 585 00:30:25,560 --> 00:30:28,560 Speaker 2: this back. How do you flip it back by being 586 00:30:28,600 --> 00:30:31,280 Speaker 2: on the right side of an eighty twenty issue, By 587 00:30:31,320 --> 00:30:33,240 Speaker 2: being on the right side of an issue that two 588 00:30:33,280 --> 00:30:36,120 Speaker 2: thirds of Democrats actually agree with you on, that isn't 589 00:30:36,240 --> 00:30:42,800 Speaker 2: even remotely political Trump has taken advantage of the Democrat 590 00:30:43,200 --> 00:30:48,000 Speaker 2: Trump derangement syndrome that they have decided whatever Trump says, 591 00:30:48,120 --> 00:30:51,840 Speaker 2: they oppose, and think about the things that they're opposing. Now, 592 00:30:52,720 --> 00:30:56,080 Speaker 2: men in men's sports, women and women's sports. They're opposed 593 00:30:56,120 --> 00:31:01,000 Speaker 2: to that wasting fraud in the federal government, shutting down 594 00:31:01,080 --> 00:31:06,920 Speaker 2: the southern border, deporting violent criminals. Trump is choosing things 595 00:31:06,960 --> 00:31:10,280 Speaker 2: that substantial majorities of the American public agree with him 596 00:31:10,280 --> 00:31:15,200 Speaker 2: on that aren't even historically political in nature, being on 597 00:31:15,280 --> 00:31:19,680 Speaker 2: the right side of them, and Democrats are crazily lining 598 00:31:19,760 --> 00:31:22,960 Speaker 2: up to oppose him, and we just got it crystallized 599 00:31:23,520 --> 00:31:27,120 Speaker 2: directly from the White House. It has now become Democrat 600 00:31:27,160 --> 00:31:32,960 Speaker 2: Party orthodoxy that men pretending to be women are able 601 00:31:33,040 --> 00:31:34,600 Speaker 2: to win women's championships. 602 00:31:34,920 --> 00:31:35,520 Speaker 1: It's crazy. 603 00:31:36,360 --> 00:31:40,400 Speaker 2: And speaking of championships, unfortunately, we lost to Canada yesterday 604 00:31:41,160 --> 00:31:42,960 Speaker 2: three to two in overtime. A lot of you watched 605 00:31:43,000 --> 00:31:46,080 Speaker 2: that match last night, didn't until nearly midnight on the 606 00:31:46,120 --> 00:31:49,440 Speaker 2: East coast. But whatever sport you like, prize picks can 607 00:31:49,440 --> 00:31:51,600 Speaker 2: hook you up, whether it's Major League Baseball about to 608 00:31:51,600 --> 00:31:56,160 Speaker 2: come back, whether it's NASCAR, whether it is the NBA, 609 00:31:56,360 --> 00:32:00,320 Speaker 2: college basketball, whatever sport you love. Prize Pick has an 610 00:32:00,360 --> 00:32:02,680 Speaker 2: opportunity for you to play. I'm down here in Florida 611 00:32:02,720 --> 00:32:04,560 Speaker 2: right now. You can play in Florida, you can play 612 00:32:04,560 --> 00:32:07,320 Speaker 2: in California, you can play in Texas, you can play 613 00:32:07,320 --> 00:32:11,560 Speaker 2: in Georgia. Forty states, thirteen million people playing. Download the 614 00:32:11,600 --> 00:32:14,360 Speaker 2: app today and you can have a lot of fun 615 00:32:14,960 --> 00:32:18,040 Speaker 2: and get hooked up with fifty dollars. When you play 616 00:32:18,200 --> 00:32:20,000 Speaker 2: five dollars. All you have to do is go to 617 00:32:20,000 --> 00:32:23,840 Speaker 2: pricepicks dot com. Use my name Clay. That's prizepicks dot com. 618 00:32:23,840 --> 00:32:27,880 Speaker 2: My name Clay, fifty dollars instantly. When you play your 619 00:32:27,920 --> 00:32:32,080 Speaker 2: first five dollars, lineup again. That's my name Clay, fifty 620 00:32:32,120 --> 00:32:34,920 Speaker 2: dollars instantly. When you sign up. You can play it 621 00:32:35,000 --> 00:32:38,080 Speaker 2: all over the station, all over the nation. Forty roughly 622 00:32:38,120 --> 00:32:41,479 Speaker 2: states out there, including California, Texas, Georgia. If you've been 623 00:32:41,480 --> 00:32:45,800 Speaker 2: feeling left behind, pricepicks dot com, my name Clay. That 624 00:32:45,880 --> 00:32:53,440 Speaker 2: is pricepicks dot com, my name Clay for fifty bucks. 625 00:32:56,760 --> 00:33:00,960 Speaker 2: We're rolling through the conclusion of the show. H my 626 00:33:01,040 --> 00:33:03,360 Speaker 2: takes to Buck by the Way and Carrie's lovely wife 627 00:33:03,360 --> 00:33:05,320 Speaker 2: for hosting us down here the past several days. We 628 00:33:05,440 --> 00:33:07,360 Speaker 2: back in Nashville on Monday. With the weather, we'll be 629 00:33:07,400 --> 00:33:09,960 Speaker 2: nowhere near as nice as it has been down here. 630 00:33:10,000 --> 00:33:13,360 Speaker 2: Buck on his way out to Colorado for a speaking engagement. 631 00:33:13,480 --> 00:33:15,200 Speaker 1: Several of you want to weigh in. 632 00:33:16,480 --> 00:33:19,800 Speaker 2: Jane in Banger, Maine, what do you think about the 633 00:33:19,840 --> 00:33:22,280 Speaker 2: conflict you just heard straight up from the White House 634 00:33:22,280 --> 00:33:24,080 Speaker 2: between your governor and the President. 635 00:33:24,920 --> 00:33:28,160 Speaker 6: Yeah, I play great talking to you today. I'm a 636 00:33:28,240 --> 00:33:30,640 Speaker 6: Native manor I have lived here most of my life, 637 00:33:31,080 --> 00:33:34,719 Speaker 6: and the only reason Janet Mills was elected was because 638 00:33:34,760 --> 00:33:38,440 Speaker 6: of the southern third of the state, which includes Portland, 639 00:33:38,480 --> 00:33:42,840 Speaker 6: our largest city, probably two thirds the northern two thirds 640 00:33:42,840 --> 00:33:46,960 Speaker 6: of the state of the main overwhelmingly supports President Trump, 641 00:33:47,560 --> 00:33:51,880 Speaker 6: and I dare say that even amongst my Democrat friends, 642 00:33:52,920 --> 00:33:56,040 Speaker 6: they don't support what she's trying to do. And she, 643 00:33:56,600 --> 00:33:59,120 Speaker 6: I don't know. You probably aren't aware. She is an 644 00:33:59,160 --> 00:34:03,160 Speaker 6: attorney and at one point in a previous Democrat administration, 645 00:34:03,920 --> 00:34:07,680 Speaker 6: under a Democrat governor, she was actually Maine's attorney general, 646 00:34:09,000 --> 00:34:12,200 Speaker 6: and her skills I think are a lot greater in 647 00:34:12,280 --> 00:34:14,440 Speaker 6: her mind than they are in reality. 648 00:34:15,040 --> 00:34:17,120 Speaker 2: Well, let's be honest. I thank you for calling in. 649 00:34:17,239 --> 00:34:20,160 Speaker 2: I mean, how good of skills would you have? To 650 00:34:20,200 --> 00:34:23,000 Speaker 2: be to argue in your state of Maine. You say 651 00:34:23,000 --> 00:34:26,280 Speaker 2: you've been there your whole life that men who pretend 652 00:34:26,320 --> 00:34:28,480 Speaker 2: to say that their women should be able to win 653 00:34:28,560 --> 00:34:31,560 Speaker 2: women's championships. Do you think this is something that the 654 00:34:31,560 --> 00:34:32,920 Speaker 2: people of Maine believe? 655 00:34:33,800 --> 00:34:41,239 Speaker 6: Absolutely not absolutely not absolutely not, Thank you, tend to 656 00:34:41,239 --> 00:34:46,200 Speaker 6: be filled with common sense. In Amen, there's no part 657 00:34:46,200 --> 00:34:47,720 Speaker 6: of it that even makes sense. 658 00:34:49,080 --> 00:34:50,040 Speaker 1: Thank you for the call. 659 00:34:50,320 --> 00:34:54,920 Speaker 2: Uh Again, I think this was brilliant strategically of Trump. 660 00:34:55,760 --> 00:34:59,520 Speaker 2: I think he picked Maine's governor. He's talking to all 661 00:34:59,560 --> 00:35:03,600 Speaker 2: the governors there, and he knows, again, Maine is close 662 00:35:03,640 --> 00:35:06,319 Speaker 2: to a fifty to fifty state. He knows that this 663 00:35:06,520 --> 00:35:11,600 Speaker 2: is a wildly unpopular position in general for Democrats, but 664 00:35:11,680 --> 00:35:15,000 Speaker 2: he called her out right there and this clip is 665 00:35:15,239 --> 00:35:19,239 Speaker 2: now echoing everywhere and most people are saying, how in 666 00:35:19,280 --> 00:35:23,600 Speaker 2: the world have Democrats lost their mind to such a degree? 667 00:35:23,800 --> 00:35:26,759 Speaker 2: John down in Augusta, Georgia, you used to live in Maine. 668 00:35:26,840 --> 00:35:28,200 Speaker 1: What do you think about what you heard? 669 00:35:30,480 --> 00:35:35,680 Speaker 7: Is this, Claire Buck? This is Clay Clay John from Augusta, Georgia, 670 00:35:36,239 --> 00:35:39,120 Speaker 7: never lived in Maine, but works there many times. You 671 00:35:39,360 --> 00:35:42,320 Speaker 7: know the state backwards and forward. No, the people no, 672 00:35:42,520 --> 00:35:45,360 Speaker 7: you backwards and forward. No coup backwards and forward, elon 673 00:35:45,440 --> 00:35:48,520 Speaker 7: backwards and forward. You guys are my heroes. Here's what 674 00:35:48,560 --> 00:35:52,240 Speaker 7: Trump is doing. He is beating them. 675 00:35:51,920 --> 00:35:56,120 Speaker 8: At their own game. He was living by mamotto, which 676 00:35:56,320 --> 00:36:03,560 Speaker 8: is we will either find a way or make one. 677 00:36:04,360 --> 00:36:09,240 Speaker 8: Whose quote is that Hannibal? Who was Hannibal best best 678 00:36:09,280 --> 00:36:12,040 Speaker 8: general lever live? Was he the best general level lift? 679 00:36:12,239 --> 00:36:14,800 Speaker 8: He won every battle he was every inning? What battle 680 00:36:15,040 --> 00:36:17,560 Speaker 8: was he noted as winning that nobody else could win? 681 00:36:18,239 --> 00:36:21,320 Speaker 8: Hiding his army over the mountains. You know the mountains 682 00:36:21,360 --> 00:36:21,959 Speaker 8: I'm talking about. 683 00:36:22,160 --> 00:36:24,440 Speaker 1: Yeah, he got over the Alps. I appreciate the call. 684 00:36:24,480 --> 00:36:27,600 Speaker 2: We've only got twenty seconds left in the show, John 685 00:36:27,840 --> 00:36:31,240 Speaker 2: down in Augusta thanks to Jane up in Bangermain. Look, 686 00:36:31,800 --> 00:36:34,960 Speaker 2: Trump is winning because he's fighting battles that he can 687 00:36:35,040 --> 00:36:37,720 Speaker 2: win that the vast majority of the American public agree 688 00:36:37,719 --> 00:36:40,960 Speaker 2: with him on. And Democrats are absolutely insane. Go grab 689 00:36:41,000 --> 00:36:45,319 Speaker 2: the podcast. I'll see y'all on Monday. Sleeve Travis and 690 00:36:45,400 --> 00:36:48,920 Speaker 2: Buck Sexton on the front lines of the truth