1 00:00:03,240 --> 00:00:06,640 Speaker 1: Hello, I'm Scotti, been Noby Wiltons, and I'm Michael Barr. 2 00:00:06,680 --> 00:00:09,840 Speaker 1: And you're listening to The Bloomberg Business of Sports, where 3 00:00:10,200 --> 00:00:13,560 Speaker 1: we explore the big money issues in the world as sports. 4 00:00:14,200 --> 00:00:15,760 Speaker 1: And there's a lot of forgot what we do on 5 00:00:15,760 --> 00:00:19,079 Speaker 1: the show? For a second, Well, no money, and that's 6 00:00:19,160 --> 00:00:21,639 Speaker 1: that's the whole point of the show. Man. It uh 7 00:00:22,200 --> 00:00:24,880 Speaker 1: you know what's Steve Phelps, president of NASCAR later in 8 00:00:24,920 --> 00:00:29,160 Speaker 1: the week. That's right. I enjoyed that chat. Yes that that. 9 00:00:29,360 --> 00:00:32,559 Speaker 1: I'm a NASCAR fan to enjoy that chat. That's right. 10 00:00:32,720 --> 00:00:35,200 Speaker 1: You you don't have to like peanut butter and jelly 11 00:00:35,240 --> 00:00:38,239 Speaker 1: to enjoy this sandwich. Man, this is good. Okay, Yes, 12 00:00:38,479 --> 00:00:40,519 Speaker 1: that was good. I thought it was clear. Anybody, what 13 00:00:40,560 --> 00:00:44,360 Speaker 1: are we talking about. Let's start changes in baseball because 14 00:00:44,800 --> 00:00:47,479 Speaker 1: with the day one five hundred coming up, it also 15 00:00:47,520 --> 00:00:51,080 Speaker 1: means that pitchers and catchers for a number of teams 16 00:00:51,159 --> 00:00:53,760 Speaker 1: have already happened. Yeah, they gotta practice banging on that 17 00:00:53,920 --> 00:00:59,240 Speaker 1: garbage can early get in there early. So you didn't 18 00:00:59,240 --> 00:01:01,880 Speaker 1: think I was gonna do that so fast. Novie Williams 19 00:01:01,960 --> 00:01:04,679 Speaker 1: daring in that younger demographic that they're trying to get 20 00:01:04,880 --> 00:01:07,520 Speaker 1: all these changes. What what's Rob Manfred up to? Yeah, 21 00:01:07,520 --> 00:01:10,280 Speaker 1: so there's discussion. It sounds like changes that would happen 22 00:01:10,319 --> 00:01:13,440 Speaker 1: for the season in which the number of playoff teams 23 00:01:13,440 --> 00:01:17,640 Speaker 1: would expand from ten to fourteen. Uh. That means four 24 00:01:17,640 --> 00:01:19,840 Speaker 1: wild cards from me to three division winners and then 25 00:01:19,840 --> 00:01:22,280 Speaker 1: four wild cards from each from each league. Uh and 26 00:01:22,319 --> 00:01:27,120 Speaker 1: then kind of in a reality TV show twist specially, Yeah, 27 00:01:27,200 --> 00:01:29,960 Speaker 1: some of the teams who are who are better situated, 28 00:01:29,959 --> 00:01:32,760 Speaker 1: would be able to pick their opponent out of kind 29 00:01:32,760 --> 00:01:36,520 Speaker 1: of the pool of which is something that my friends 30 00:01:36,560 --> 00:01:39,240 Speaker 1: and I have talked about for for years. I think that, 31 00:01:39,280 --> 00:01:41,080 Speaker 1: you know, people who listen to the show often know 32 00:01:41,160 --> 00:01:43,760 Speaker 1: that I. I feel like sports need more rivalries, need 33 00:01:43,840 --> 00:01:47,480 Speaker 1: more trash talk, need more bulletin board material. What better than, 34 00:01:47,800 --> 00:01:50,320 Speaker 1: you know, being the team that beats the best team 35 00:01:50,360 --> 00:01:53,760 Speaker 1: in baseball when they chose you specifically to play because 36 00:01:53,800 --> 00:01:55,960 Speaker 1: they thought you were the worst team available. I think 37 00:01:56,000 --> 00:01:58,480 Speaker 1: that's an interesting idea. I understand the criticism, and there's 38 00:01:58,560 --> 00:02:00,480 Speaker 1: a lot of criticism out there which we get into. 39 00:02:00,640 --> 00:02:03,160 Speaker 1: I understand the criticism that that it may be adding 40 00:02:03,200 --> 00:02:06,080 Speaker 1: a you know, a reality TV show element to it, 41 00:02:06,480 --> 00:02:08,200 Speaker 1: But I think it's interesting and you know, it shows 42 00:02:08,200 --> 00:02:11,040 Speaker 1: that baseball is, you know, at least thinking outside the box. 43 00:02:11,080 --> 00:02:16,919 Speaker 1: They're everybody makes is old. You've got to look into 44 00:02:16,919 --> 00:02:18,880 Speaker 1: new things. I remember when they added the wild card, 45 00:02:21,560 --> 00:02:25,200 Speaker 1: did everybody rail and get oh, this is terrible. They're 46 00:02:25,280 --> 00:02:28,320 Speaker 1: ruining the game. And then it's like, you know, that's 47 00:02:28,360 --> 00:02:31,160 Speaker 1: no big deal, and then everybody likes people were losing 48 00:02:31,200 --> 00:02:35,120 Speaker 1: their minds. Yeah, so change does not come easily for some. 49 00:02:35,919 --> 00:02:38,920 Speaker 1: But one must a plug. Whether this is a specific 50 00:02:38,960 --> 00:02:42,959 Speaker 1: avenue they pursue, they need to do something if you're 51 00:02:42,960 --> 00:02:45,880 Speaker 1: if you're losing younger fans. And I keep going back 52 00:02:45,919 --> 00:02:48,600 Speaker 1: to and I always use my son as sort of 53 00:02:48,639 --> 00:02:53,560 Speaker 1: that you know, single focused group there. He doesn't watch 54 00:02:53,680 --> 00:02:58,880 Speaker 1: NFL football, however he knows all the players and the 55 00:02:58,880 --> 00:03:02,799 Speaker 1: teams because he's Madden. His friends all played Mad. Now 56 00:03:02,840 --> 00:03:04,720 Speaker 1: he wants to do fantasy and he doesn't even watch 57 00:03:04,800 --> 00:03:07,400 Speaker 1: the game. But they've got him in the in the world. 58 00:03:07,400 --> 00:03:09,840 Speaker 1: Now he's in the ecosystem. That's what sports have to 59 00:03:09,880 --> 00:03:12,200 Speaker 1: figure out how to do, how to get these kids 60 00:03:12,440 --> 00:03:15,320 Speaker 1: to touch their game in some way. Yeah, and there's 61 00:03:15,360 --> 00:03:17,680 Speaker 1: another that's obviously part of it. The other part of 62 00:03:17,720 --> 00:03:20,359 Speaker 1: this is that this probably makes their media rights more valuable, right, 63 00:03:20,360 --> 00:03:26,000 Speaker 1: having more postseason, more games, also having more teams. That 64 00:03:26,280 --> 00:03:28,000 Speaker 1: kind of the beauty of that second wild card is 65 00:03:28,000 --> 00:03:30,320 Speaker 1: that it just opened the aperture of the teams late 66 00:03:30,360 --> 00:03:32,679 Speaker 1: in the season that we're able to get in there 67 00:03:33,520 --> 00:03:39,920 Speaker 1: the aperture terminology. But it made more fan bases later 68 00:03:39,960 --> 00:03:42,640 Speaker 1: in the season still thinking oh, we have a champo, 69 00:03:43,000 --> 00:03:45,480 Speaker 1: we have a shot. Expanding from ten to fourteen obviously 70 00:03:45,720 --> 00:03:48,000 Speaker 1: makes that an even wider group of people. Does this 71 00:03:48,080 --> 00:03:51,600 Speaker 1: affect the trend we've seen across all sports and baseball 72 00:03:51,680 --> 00:03:55,040 Speaker 1: not alone, uh in tanking, in the idea that a 73 00:03:55,040 --> 00:03:57,520 Speaker 1: lot of teams start the season thinking, well, this is 74 00:03:57,520 --> 00:04:00,640 Speaker 1: not our year, so we're gonna do some things that maybe, 75 00:04:00,720 --> 00:04:03,240 Speaker 1: you know, harm the short term in favor of the 76 00:04:03,280 --> 00:04:06,640 Speaker 1: long term. I wonder if maybe this is also baseball saying, look, 77 00:04:06,640 --> 00:04:08,360 Speaker 1: we have a problem with teams that are not spending 78 00:04:08,400 --> 00:04:10,240 Speaker 1: because they know heading into the season that they're not 79 00:04:10,240 --> 00:04:12,120 Speaker 1: going to be the Yankees the Red Sox with the Dodgers. 80 00:04:12,480 --> 00:04:15,280 Speaker 1: Uh so, wait, aren't the Red Sox sellers? Aren't they 81 00:04:15,320 --> 00:04:18,920 Speaker 1: small market, low revenue sellers there? Yeah, but yeah, I 82 00:04:18,960 --> 00:04:21,360 Speaker 1: do wonder if this also maybe solves one of the 83 00:04:21,400 --> 00:04:23,960 Speaker 1: bigger problems I think baseball has right now in that, 84 00:04:24,040 --> 00:04:26,400 Speaker 1: you know, there seems to be every season this wide gap, 85 00:04:26,760 --> 00:04:28,600 Speaker 1: you know between the teams that actually think they can 86 00:04:28,600 --> 00:04:30,400 Speaker 1: win games and the teams that don't, and and fan 87 00:04:30,440 --> 00:04:33,400 Speaker 1: bases for the teams that don't have are growing increasingly 88 00:04:33,480 --> 00:04:35,520 Speaker 1: upset at the way those teams are handling their business. 89 00:04:35,520 --> 00:04:37,040 Speaker 1: I'd love to see into the year. But remember bar 90 00:04:37,480 --> 00:04:40,880 Speaker 1: the Dodgers would like to play X in the first round, 91 00:04:41,320 --> 00:04:43,960 Speaker 1: the Oakland A's, the Yankees, are they gonna we'd like 92 00:04:44,080 --> 00:04:47,799 Speaker 1: to play tap or whatever. That's some fun stuff. That's 93 00:04:47,920 --> 00:04:50,400 Speaker 1: is probably gonna come down to the Dodgers and Yankees. 94 00:04:50,720 --> 00:04:52,680 Speaker 1: By the way, now that they have Mookie Bets and 95 00:04:52,760 --> 00:04:58,200 Speaker 1: David Price also, they're they're going to me. They're going on, 96 00:04:58,400 --> 00:05:00,640 Speaker 1: let me spill some secret sauce here. Again, if I 97 00:05:00,720 --> 00:05:02,880 Speaker 1: was an owner of a team, you don't have to 98 00:05:02,920 --> 00:05:07,320 Speaker 1: sell winning the championship to have a an engaged fan base, 99 00:05:08,040 --> 00:05:11,000 Speaker 1: and owners probably won't like this out there. What you 100 00:05:11,080 --> 00:05:14,920 Speaker 1: need to sell is the notion of the ability to 101 00:05:15,279 --> 00:05:21,279 Speaker 1: compete for a championship. Just keep your fan base thinking, well, 102 00:05:21,360 --> 00:05:23,599 Speaker 1: even let's just say you stay close and ultimately you 103 00:05:23,600 --> 00:05:25,240 Speaker 1: miss the playoffs by two or three, four or five games. 104 00:05:25,279 --> 00:05:28,400 Speaker 1: Whatever it is, you sold the notion that, yeah, we 105 00:05:28,440 --> 00:05:31,159 Speaker 1: can do it, we can compete. They stay involved. You 106 00:05:31,200 --> 00:05:33,840 Speaker 1: don't have to actually win, but your fan base has 107 00:05:33,880 --> 00:05:36,560 Speaker 1: to believe you have somewhat of a shot to compete 108 00:05:36,720 --> 00:05:39,960 Speaker 1: for winning. Yeah. The question is is that that's more 109 00:05:39,960 --> 00:05:43,520 Speaker 1: expensive than the winning ten percent of your games and 110 00:05:43,560 --> 00:05:46,880 Speaker 1: maybe getting the first draft pick in in the next whatever. Um, 111 00:05:46,960 --> 00:05:48,680 Speaker 1: and yeah, I think there there are certainly owners out 112 00:05:48,720 --> 00:05:50,320 Speaker 1: there who agree with you. And I think there are 113 00:05:50,320 --> 00:05:54,000 Speaker 1: certainly owners out there who think to finished one out 114 00:05:54,040 --> 00:05:55,800 Speaker 1: of the wild card. I want to finish dead last. 115 00:05:56,160 --> 00:05:57,960 Speaker 1: I want to spend no money on players. I want 116 00:05:57,960 --> 00:05:59,760 Speaker 1: to get a good draft pick and and and and 117 00:06:00,040 --> 00:06:02,400 Speaker 1: get what in two years from now looks like Um, 118 00:06:02,440 --> 00:06:05,960 Speaker 1: I do feel like we are. UM. I know league 119 00:06:06,000 --> 00:06:08,760 Speaker 1: make changes all the time, but NBA is thinking about 120 00:06:08,800 --> 00:06:11,839 Speaker 1: pretty drastic season tournament to its postseason, including that in 121 00:06:11,880 --> 00:06:16,400 Speaker 1: season postseason tournament. UM. Major League Baseball thinking this way, NFL, 122 00:06:16,960 --> 00:06:19,200 Speaker 1: NHL has made some changes. MLS just got rid of, 123 00:06:19,560 --> 00:06:22,480 Speaker 1: you know, the conference set up for its playoffs. UM. 124 00:06:22,520 --> 00:06:24,600 Speaker 1: It does feel like we're at this point now where 125 00:06:24,760 --> 00:06:27,919 Speaker 1: Obviously media is driving these conversations, but teams are looking 126 00:06:27,920 --> 00:06:32,200 Speaker 1: to be increasingly innovative about restructuring some of the longest 127 00:06:32,240 --> 00:06:35,360 Speaker 1: standing traditions and setups for their for their posts. I'm 128 00:06:35,360 --> 00:06:37,039 Speaker 1: going to leave this up to you, Novie Williams, but 129 00:06:37,080 --> 00:06:39,440 Speaker 1: do you want to point our audience to a certain 130 00:06:39,480 --> 00:06:42,960 Speaker 1: player's Twitter feed where he was sort of responding to 131 00:06:43,120 --> 00:06:46,479 Speaker 1: what all these possible changes and taking shots at the commission. Yeah? 132 00:06:46,520 --> 00:06:49,159 Speaker 1: So so Trevor Bauer was a picture with the with 133 00:06:49,240 --> 00:06:52,440 Speaker 1: the Cincinnati Reds put out a six or seven minute 134 00:06:52,520 --> 00:06:56,200 Speaker 1: video kind of gut reaction to these things. Uh. He makes, actually, 135 00:06:56,160 --> 00:06:58,960 Speaker 1: I think some some pretty interesting points about you know, 136 00:06:59,000 --> 00:07:01,680 Speaker 1: one of his big gripes on this change, if you 137 00:07:01,760 --> 00:07:04,200 Speaker 1: finish the season as the best team in baseball, it 138 00:07:04,240 --> 00:07:06,160 Speaker 1: sounds like you have a six day layoff before you 139 00:07:06,240 --> 00:07:09,400 Speaker 1: play again. So if you're starting pitcher pitched four days 140 00:07:09,440 --> 00:07:11,240 Speaker 1: before the end of the season, you know you're asking 141 00:07:11,320 --> 00:07:13,800 Speaker 1: him to sit ten days before he starts again. That 142 00:07:13,840 --> 00:07:15,720 Speaker 1: sounds like something that that no baseball team and no 143 00:07:15,800 --> 00:07:18,840 Speaker 1: starting pitcher wants to do. Um, So that's certainly something 144 00:07:18,880 --> 00:07:21,000 Speaker 1: Baseball will need to think about. He also has, you know, 145 00:07:21,200 --> 00:07:24,040 Speaker 1: objections to the way the baseball distributes its media, and 146 00:07:24,080 --> 00:07:25,280 Speaker 1: you know, there are a lot of fans out there 147 00:07:25,280 --> 00:07:28,360 Speaker 1: that can't watch their home team play baseball because of 148 00:07:28,440 --> 00:07:31,440 Speaker 1: contract disputes or the way that the media has distributed UM. 149 00:07:31,600 --> 00:07:33,880 Speaker 1: Baseball Also, you know, according to him, is a bit 150 00:07:33,880 --> 00:07:36,280 Speaker 1: more restrictive on the way highlights can be used by 151 00:07:36,280 --> 00:07:39,920 Speaker 1: anybody on social media, right, something that the NBA, for example, 152 00:07:39,960 --> 00:07:43,080 Speaker 1: has not done. Uh So, you know, Trevor Bower is 153 00:07:43,080 --> 00:07:46,720 Speaker 1: a lightning rod for for for criticism and debate. UM. 154 00:07:46,840 --> 00:07:49,600 Speaker 1: But you know, I recommend people listen to the video. 155 00:07:49,600 --> 00:07:51,440 Speaker 1: It's not you know, I don't agree with everything he's saying. 156 00:07:51,440 --> 00:07:54,240 Speaker 1: I don't think anyone in baseball does. But you know, 157 00:07:54,240 --> 00:07:56,840 Speaker 1: if you want to see a players gut reaction to 158 00:07:57,240 --> 00:07:58,720 Speaker 1: some of these changes in the way that they may 159 00:07:58,760 --> 00:08:00,880 Speaker 1: be received inside the locker room, I think it's worth 160 00:08:00,960 --> 00:08:04,400 Speaker 1: six minutes of your time. Let's talk about NBA and 161 00:08:04,520 --> 00:08:08,520 Speaker 1: the teams, and Forbes has put out the valuations for 162 00:08:08,600 --> 00:08:12,000 Speaker 1: all the teams out there. Who's number one, guys, Well, 163 00:08:12,000 --> 00:08:14,000 Speaker 1: I'm going to give you one guest bar who's number 164 00:08:14,000 --> 00:08:16,240 Speaker 1: one on the NBA valuations list. I'm gonna go for 165 00:08:16,400 --> 00:08:19,920 Speaker 1: the new York Knicks. Oh, the number one media market team. Yes, 166 00:08:20,000 --> 00:08:23,840 Speaker 1: obviously an inverse relationship to championships and winning and value. 167 00:08:24,440 --> 00:08:28,120 Speaker 1: Um again, secret sauce. You don't have to win. You 168 00:08:28,160 --> 00:08:30,520 Speaker 1: don't have to win. It helps some of these other teams. 169 00:08:30,560 --> 00:08:33,200 Speaker 1: You know that the winning did help, But the Knicks, 170 00:08:33,240 --> 00:08:36,520 Speaker 1: by virtue of being in the in the market, owning 171 00:08:36,559 --> 00:08:41,679 Speaker 1: the network, owning the building, they generate good revenue. And uh, 172 00:08:41,720 --> 00:08:45,040 Speaker 1: if you're a shareholder for ms J, are you unhappy 173 00:08:45,080 --> 00:08:47,200 Speaker 1: with the job Jim Dolan is doing. You know, fans 174 00:08:47,200 --> 00:08:49,720 Speaker 1: are chanting to sell the team. I don't know. If 175 00:08:49,920 --> 00:08:53,120 Speaker 1: shareholders are doing the same thing, it might be pretty happy. Well, 176 00:08:53,160 --> 00:08:55,440 Speaker 1: there might be a little bit of a temperament with 177 00:08:55,520 --> 00:08:58,880 Speaker 1: Mr Dolan, but I don't see him selling anything at all. 178 00:08:59,240 --> 00:09:01,760 Speaker 1: I mean, there's two much coin in that. It's wild 179 00:09:01,840 --> 00:09:05,360 Speaker 1: how much these valuations are going up. Somebody in the 180 00:09:05,440 --> 00:09:09,040 Speaker 1: NBA is far outpacing other leagues. But say they all grow, 181 00:09:09,120 --> 00:09:10,960 Speaker 1: but the NBA is far out pacing the other I 182 00:09:11,000 --> 00:09:14,400 Speaker 1: see four billion how many four billion dollar teams? Three 183 00:09:14,440 --> 00:09:18,920 Speaker 1: four billion dollar teams? I see four teams just and Warriors. 184 00:09:18,920 --> 00:09:20,960 Speaker 1: I don't think those will surprise people. I see four 185 00:09:20,960 --> 00:09:25,480 Speaker 1: teams here that haddy or more valuation bump in the 186 00:09:25,559 --> 00:09:30,360 Speaker 1: last year. Uh, the Golden State Warriors up, the Raptors 187 00:09:30,480 --> 00:09:36,679 Speaker 1: champions sixers, and then Charlotte Hornets for for a good 188 00:09:36,760 --> 00:09:40,880 Speaker 1: draft um up and then you know, more than half 189 00:09:40,920 --> 00:09:42,920 Speaker 1: the rest of the league is up at double digits. 190 00:09:42,960 --> 00:09:46,400 Speaker 1: I mean, it's wild how how much these valuations. And 191 00:09:46,400 --> 00:09:48,680 Speaker 1: and we should talk about, you know, maybe more for 192 00:09:48,679 --> 00:09:52,079 Speaker 1: a longer conversation later. But NBA ratings are not particularly 193 00:09:52,120 --> 00:09:53,760 Speaker 1: good right now. I think there are some you can 194 00:09:53,760 --> 00:09:55,880 Speaker 1: look at some numbers and and and and be a 195 00:09:55,880 --> 00:10:00,280 Speaker 1: little concerned about the NBA's popularity right now, especial really 196 00:10:00,360 --> 00:10:03,920 Speaker 1: you know, regular season, but valuations are a metric that 197 00:10:04,040 --> 00:10:05,880 Speaker 1: is not He's not what I always care about. You 198 00:10:05,960 --> 00:10:07,840 Speaker 1: have postseason, but give me the bottom two there, Look 199 00:10:07,880 --> 00:10:10,760 Speaker 1: at the bottom two. You got the Grizzlies valuable, your 200 00:10:10,800 --> 00:10:14,040 Speaker 1: Pelicans and your Grizzlies one point three billion each. Now 201 00:10:14,040 --> 00:10:16,680 Speaker 1: I've got Jamran and Zion Williams, and I'm very curious 202 00:10:16,960 --> 00:10:20,319 Speaker 1: with the sizzle that those two have brought those franchises. 203 00:10:20,720 --> 00:10:23,080 Speaker 1: I'm curious to see if they can overtake Who's like 204 00:10:23,120 --> 00:10:26,120 Speaker 1: what that right Minnesota right above very curious to see 205 00:10:26,120 --> 00:10:27,880 Speaker 1: if those are the bottom two again next year. I'm 206 00:10:28,240 --> 00:10:31,160 Speaker 1: just curious, where are the Detroit Pistons pretty low? One 207 00:10:31,200 --> 00:10:35,480 Speaker 1: point four or five their five from the bottom billion 208 00:10:35,679 --> 00:10:38,920 Speaker 1: latinum equite and then yeah they've been a problem with that. 209 00:10:38,960 --> 00:10:42,120 Speaker 1: They just traded Andre Drummond. Uh so now you've got 210 00:10:42,120 --> 00:10:44,920 Speaker 1: a bunch of young guys. I'm not sure that's a problem. Yeah, 211 00:10:44,920 --> 00:10:47,319 Speaker 1: they've got a new arena, which you know, well it 212 00:10:47,440 --> 00:10:49,880 Speaker 1: might not be full. Is I'm sure a bigger revenue 213 00:10:49,960 --> 00:10:53,920 Speaker 1: driver than than where they were playing before. Um, but yeah, again, 214 00:10:54,000 --> 00:10:56,720 Speaker 1: the numbers to me are you know, startlingly large. How 215 00:10:56,760 --> 00:10:59,440 Speaker 1: how quickly these things are growing? Years to one sports banker, 216 00:11:00,040 --> 00:11:02,040 Speaker 1: and I asked him what team would you buy and 217 00:11:02,080 --> 00:11:03,439 Speaker 1: all that if you could like go get a team? 218 00:11:03,480 --> 00:11:05,520 Speaker 1: You know what he said, bar He said the Red 219 00:11:05,559 --> 00:11:10,040 Speaker 1: Wings because of brand, because of market. That's true, he said, 220 00:11:10,040 --> 00:11:12,360 Speaker 1: I come at the Red Wings. I could see that. Yeah, yeah, 221 00:11:12,440 --> 00:11:14,720 Speaker 1: because you have the little Caesar's connection. Yeah, there's so 222 00:11:14,760 --> 00:11:17,120 Speaker 1: many connections there and the team is not good right now, 223 00:11:18,120 --> 00:11:19,840 Speaker 1: means you may maybe get a little bit of a discount. 224 00:11:21,200 --> 00:11:26,040 Speaker 1: Moving on, EPL directed consumer, what's up? Yeah, we hear 225 00:11:26,040 --> 00:11:28,440 Speaker 1: about o t T director consumer. But it seems as 226 00:11:28,480 --> 00:11:31,000 Speaker 1: if the brass at the English Premier League has said 227 00:11:31,040 --> 00:11:33,679 Speaker 1: that this is coming. It's not a matter of if, 228 00:11:33,720 --> 00:11:35,760 Speaker 1: it's a matter of when, next couple of years that 229 00:11:35,840 --> 00:11:39,520 Speaker 1: there could be a director consumer offering. And man, I 230 00:11:39,559 --> 00:11:40,959 Speaker 1: mean there are battles going on in the e p 231 00:11:41,120 --> 00:11:44,040 Speaker 1: L between sort of those top teams and whether it's six, seven, 232 00:11:44,080 --> 00:11:46,600 Speaker 1: eight of them whatever and the rest and the top 233 00:11:46,679 --> 00:11:50,760 Speaker 1: one a greater share of the international broadcast revenue. You talk, 234 00:11:50,800 --> 00:11:54,320 Speaker 1: you hear about super leagues. I mean if Chelsea, Man City, 235 00:11:54,480 --> 00:11:58,160 Speaker 1: man you Liverpool Arsenal, if they can go direct to 236 00:11:58,200 --> 00:12:01,920 Speaker 1: consumer and I mean live games, who knows, but let's 237 00:12:01,920 --> 00:12:05,000 Speaker 1: see what's going to be there. Um, certainly an interesting 238 00:12:05,080 --> 00:12:08,920 Speaker 1: monetization vehicle for the EPO. Yeah. The during the last 239 00:12:09,000 --> 00:12:12,600 Speaker 1: round of negotiations, epls domestic so in the UK, their 240 00:12:12,640 --> 00:12:15,560 Speaker 1: TV rights went down down. I believe if I did 241 00:12:15,559 --> 00:12:18,280 Speaker 1: the conversion right there from pounds of dollars two point 242 00:12:18,320 --> 00:12:20,480 Speaker 1: two billion dollars a year to around one point nine 243 00:12:20,760 --> 00:12:24,080 Speaker 1: billion dollars a year, I'm sure that decrease, you know, 244 00:12:24,400 --> 00:12:26,880 Speaker 1: pokes some years up and made people wonder, okay, are 245 00:12:26,880 --> 00:12:31,560 Speaker 1: we doing this? Um? And and yeah global you know, 246 00:12:31,600 --> 00:12:34,120 Speaker 1: around eleven point seven billion over the next three years, 247 00:12:34,120 --> 00:12:36,800 Speaker 1: which is not nothing. Um. But you know, again, as 248 00:12:36,840 --> 00:12:39,760 Speaker 1: we talked about a lot going O T T is 249 00:12:39,760 --> 00:12:42,200 Speaker 1: one of those things that sounds really great in principle, 250 00:12:42,240 --> 00:12:44,480 Speaker 1: you're cutting out the middleman. You you you own your 251 00:12:44,480 --> 00:12:48,920 Speaker 1: own media properties. But given where the technology is, given 252 00:12:48,960 --> 00:12:51,560 Speaker 1: where most of your fans are in terms of adopting 253 00:12:51,600 --> 00:12:55,199 Speaker 1: that technology, given the lag for things like social viewing 254 00:12:55,320 --> 00:12:58,320 Speaker 1: and sports betting, UM, I think there's a reason why 255 00:12:58,320 --> 00:12:59,880 Speaker 1: it sounded like they wanted to debut this thing in 256 00:13:00,000 --> 00:13:02,640 Speaker 1: Singapore and then scrapped it for an extended TV deal 257 00:13:02,640 --> 00:13:05,040 Speaker 1: in Singapore. I'm just not sure if we are are 258 00:13:05,120 --> 00:13:07,640 Speaker 1: fully there yet. So you know, this product doesn't exist. 259 00:13:07,720 --> 00:13:09,600 Speaker 1: We don't know exactly how they're planning to unroll it 260 00:13:09,600 --> 00:13:13,960 Speaker 1: in what countries domestically, globally or in specific places. UM, 261 00:13:14,000 --> 00:13:16,480 Speaker 1: but I don't think this is not a replacement by 262 00:13:16,480 --> 00:13:20,240 Speaker 1: any means to them. Yeah, yeah, I was just gonna ask, 263 00:13:20,280 --> 00:13:22,840 Speaker 1: I mean and forgive me for the well dug question. 264 00:13:23,120 --> 00:13:26,240 Speaker 1: But as old man bars like, Okay, yes, I get it. 265 00:13:26,320 --> 00:13:29,800 Speaker 1: Viewers ship on the on the regular TV that has 266 00:13:29,840 --> 00:13:34,040 Speaker 1: gone down, but people are still watching sports in general, 267 00:13:34,120 --> 00:13:38,320 Speaker 1: whether it's on your smartphone or whether it's on your 268 00:13:38,720 --> 00:13:41,360 Speaker 1: iPad or whatever, people are still watching and getting the 269 00:13:41,400 --> 00:13:45,840 Speaker 1: straight It is Rupert Murdoch's entire philosophy behind New Fox. 270 00:13:46,160 --> 00:13:49,120 Speaker 1: Dumped the movie studio, dumped some of the the RSN. 271 00:13:49,600 --> 00:13:54,160 Speaker 1: It's it's news and it's sports and events, but it's live. 272 00:13:54,520 --> 00:13:57,440 Speaker 1: It's about live, and live is the driver of the 273 00:13:57,480 --> 00:14:00,599 Speaker 1: appointment television viewing, and nothing out has been able to 274 00:14:00,679 --> 00:14:04,640 Speaker 1: replicate it. No, I agree. You have been listening to 275 00:14:04,840 --> 00:14:07,800 Speaker 1: The Bloomberg Business of Sports podcast. We're here for you 276 00:14:08,240 --> 00:14:12,760 Speaker 1: every Monday, Wednesday and Thursday talking about some of the 277 00:14:12,800 --> 00:14:15,840 Speaker 1: biggest sports issues. I'm Michael bar and you can follow 278 00:14:15,840 --> 00:14:18,560 Speaker 1: me on Twitter at Big Bar Sports. I'm Scott Sashnik, 279 00:14:18,640 --> 00:14:20,640 Speaker 1: you can follow me on Twitter at S and I'm 280 00:14:20,640 --> 00:14:24,080 Speaker 1: Evan Novie Williams at nov Underscore. Williams join us again. 281 00:14:24,160 --> 00:14:26,080 Speaker 1: Later in the week, we're speaking with Steve Phelps, the 282 00:14:26,080 --> 00:14:31,680 Speaker 1: President of NASCAR. Heading into the day tow You're listening 283 00:14:31,720 --> 00:14:35,760 Speaker 1: to The Bloomberg Business of Sports podcast, and you can 284 00:14:35,800 --> 00:14:41,920 Speaker 1: get the show wherever you get your podcasts per Room