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Speaker 1: All right, We're at home with Claire, who is warming

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Speaker 1: Piece of the Planet. Charlemagne the God here and you

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Speaker 1: don't want to miss Hello Somebody with Senator Nina Turner

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Speaker 1: on the Black Effect podcast Network. I love Hello Somebody

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Speaker 1: simply because I love Nina Turner. She's fearless. I'm Nina Turner,

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Speaker 1: hell raising, humanitarian, sister in the struggle and recovering elected official.

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Speaker 1: Listen to Hello Somebody every Thursday on the Heart Radio

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Speaker 1: at Apple podcast. Oh ever you get your podcasts. We've

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Speaker 1: all felt left out, and for people who moved to

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Speaker 1: this country, that feeling lasts more than a moment we

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Speaker 1: can change that. Learn how it. Delonging begins with us

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Speaker 1: dot org. Brought to you by the AD Council. Welcome

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Speaker 1: to Money Making Conversations. It's the show that she has

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Speaker 1: the secrets of success experience firsthand by marketing and Brandon

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Speaker 1: expert Rashan McDonald. I will know he's given me advice

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Speaker 1: on many occasions. In the case you didn't notice, I'm

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Speaker 1: not broke, you know he'll be interview with celebrity CEOs,

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Speaker 1: entrepreneurs and industry decision makers. It's what he likes to do.

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Speaker 1: It's what he likes to share. Now it's time to

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Speaker 1: hear from my man, Rashan McDonald. Money Making Conversations. Here

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Speaker 1: we go. Welcome to money Making Conversation. I'm your host,

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Speaker 1: Rashan McDonald. It is time to stop reading to other

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Speaker 1: people's success to her I say that every week and

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Speaker 1: start writing your own. I always tell people you're here

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Speaker 1: by gifts, you here by passion. I tell people to

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Speaker 1: leave what you're of gifts and don't let your age, friends, family,

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Speaker 1: or co workers stop you from planning or living your dreams.

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Speaker 1: All my interviews I bring on money Making Conversations are

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Speaker 1: for you I write celebrity CEOs, entrepreneurs, and people I

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Speaker 1: like to call industry decision makers. My next guest is

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Speaker 1: a combination of celebrity entrepreneurs. She's definitely an industry decision maker.

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Speaker 1: Denise Williams. She's one of the youngest real estate brokerage

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Speaker 1: owners in the United States. She's a multimillion dollar, top

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Speaker 1: producing real estate agent and has the largest black woman

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Speaker 1: owned real estate brokerage in Atlanta, with over sixty sixty

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Speaker 1: agents on her team. Denis is also the chief information

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Speaker 1: officer for the Rap Snacks Corporation and partnership with Master Pete.

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Speaker 1: She recently launched an online academy to mentor entrepreneurship called

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Speaker 1: the CEE Owner Academy to show entrepreneurs how the transition

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Speaker 1: from working as a CEO to retire as an owner

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Speaker 1: through marketing, automation and systems. Please working to money making

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Speaker 1: conversation for her very first time, and she's looking fantastic.

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Speaker 1: She's looking like an angel Is Denise Williams. How you doing, Denise,

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Speaker 1: Thank you so much. I appreciate that. Well. First of all,

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Speaker 1: you know we're in the era coming out of we're

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Speaker 1: coming out of COVID. You know, we may we I

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Speaker 1: shouldn't say that the rules have changed of COVID, you know,

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Speaker 1: because we seems like we're gonna exist with COVID throughout

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Speaker 1: at least my lifetime. Because they're talking about booster shot

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Speaker 1: you have to get annually, like the flu shots and

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Speaker 1: things like that. The first out of the box you

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Speaker 1: experienced like all people were shocked, like all people, but

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Speaker 1: somehow the real estate industry was still booming doing COVID.

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Speaker 1: Talk to me about that, absolutely, so it was definitely

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Speaker 1: a shock. Um. You know, no one really anticipated what

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Speaker 1: COVID would bring to our lives, right but real estate.

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Speaker 1: We really had an incredible year with regards to real estate.

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Speaker 1: One of the main drivers were that was the fact

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Speaker 1: that interest rates were at such an all time low.

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Speaker 1: I mean, there were so many buyers that were able

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Speaker 1: to enter the market and get you know, less than

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Speaker 1: three percent interest rate on their homes, and then those

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Speaker 1: who already owned homes were able to use the refinancing

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Speaker 1: programs in order to get even lower interest rates than

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Speaker 1: what they currently had. So because of that, there was

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Speaker 1: such a rush of people wanting to buy. Uh that

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Speaker 1: really just increase the purchase prices brought things through the roof.

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Speaker 1: On top of the fact that I'm here in Atlanta,

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Speaker 1: where you know, we make social media from. Because of

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Speaker 1: social media, it looks like the best place on Earth,

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Speaker 1: which I'm biased because I live here. I think it

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Speaker 1: is the best place on her to live. And so

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Speaker 1: we have such an influx of people who are coming

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Speaker 1: and relocating here to experience some of this black excellence,

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Speaker 1: to experience the culture and just the energy of the city.

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Speaker 1: So our purchase prices are going through the route. Really

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Speaker 1: not only just in Atlanta. I know my wife is

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Speaker 1: in Houston and she was selling her mom's home and

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Speaker 1: the asking price was like a hundred and seventy thousand dollars.

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Speaker 1: She sold for over two hundred thousand dollars and she

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Speaker 1: and it wasn't because she was raising the price. It

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Speaker 1: became a bidding war. It was like it was like

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Speaker 1: the home, I'll be honest with the home was not

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Speaker 1: just a nice little Pattio home, single story, you know, uh,

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Speaker 1: nondescript community neighborhood in Houston, Texas. And it was just

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Speaker 1: she had like fourteen buyers, like within three weeks. What

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Speaker 1: is great and the shortest It's incredible how many buyers

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Speaker 1: were overbidding on properties. I have buyers now that are

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Speaker 1: not even asking for a closing costs. That's almost unheard

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Speaker 1: of right now in our market. Uh, the your praise

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Speaker 1: values aren't always coming in, but you have buyers now

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Speaker 1: paying the difference between what's being lended to them and

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Speaker 1: that appraise value in order to get into these homes.

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Speaker 1: When you get these titles, you know, one of the

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Speaker 1: youngest real estate brokerage owners in the United States, you know,

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Speaker 1: and you get those financial numbers attached to you, so

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Speaker 1: people expect certain things from him multimillion dollar deal closer,

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Speaker 1: and your woman don't. So let's talk about the youth

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Speaker 1: for the youth part of viewer of your career right

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Speaker 1: now and how the benefits of it and also the

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Speaker 1: building that experience and respect level. Absolutely so, when I

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Speaker 1: became a real estate broker, I was pretty young, and

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Speaker 1: there weren't many other women or Black women especially that

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Speaker 1: I could really look at and get experience from. So

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Speaker 1: being a pioneer comes with a lot, especially when you're

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Speaker 1: a black woman. So I had to really just say

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Speaker 1: within myself that you know what, it doesn't matter if

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Speaker 1: other people have paved the way for me in order

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Speaker 1: to do this. I'm gonna do it. I'm gonna try it.

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Speaker 1: What's the worst that can happen, you know? And so

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Speaker 1: it's been the best decision that I could have made,

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Speaker 1: being able to inspire other women of color to now

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Speaker 1: start other broke bridges, even within my own team, having

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Speaker 1: some of those ages to create teams under my brook

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Speaker 1: Bridge or branching out and starting their own. So it's

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Speaker 1: been a beautiful journey to be able to make that

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Speaker 1: decision and make that happen on the flix out of it.

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Speaker 1: Because you don't necessarily have a road map. You have

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Speaker 1: to go through the trials and tripulations on your own.

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Speaker 1: You know, I've had you know, I've lost a ton

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Speaker 1: of money. This is actually my second brokerage because the

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Speaker 1: first brokerage that I had, I went into partnership with

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Speaker 1: someone and it wasn't a good thing, didn't work out.

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Speaker 1: So you have to go through a lot of trials

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Speaker 1: and error, uh, lose a lot of money and then

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Speaker 1: still keep going if it's something that you really, really

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Speaker 1: truly want to do that Okay, So the next question

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Speaker 1: is being that you're female, Like I said, you're young,

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Speaker 1: you're African American, and then the fact that you've already

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Speaker 1: publicly admitted in this interview that just what they're gonna

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Speaker 1: be some hiccups, and some of those hiccups are gonna

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Speaker 1: cost you money. How do you overcome that? It wasn't

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Speaker 1: tied to not having a budget, tied to not going

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Speaker 1: into business with the right person. What what made you

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Speaker 1: stumble on that first? That made you also say I

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Speaker 1: won't stumble like that again. Absolutely, So the biggest thing

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Speaker 1: is I didn't take my time in doing my due diligence.

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Speaker 1: So what I encourage people to do is when you

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Speaker 1: decide to start a business, of course you're gonna do

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Speaker 1: due diligence on the industry, You're gonna research, you know

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Speaker 1: how it could be profitable, and things of that nature.

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Speaker 1: But when you're talking about actually starting with a partner,

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Speaker 1: you need to do due diligence on that as well,

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Speaker 1: because that's essentially also a marriage. So the same way

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Speaker 1: you would date someone and you want to know their background,

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Speaker 1: you want to know what their parents are like, you

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Speaker 1: want to know their credit score, you want to know

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Speaker 1: what their personality is, you have to also take that

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Speaker 1: same approach in business and do a lot of due

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Speaker 1: diligence before you sign your name on a dot in

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Speaker 1: line with someone, because if you don't, you can end

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Speaker 1: up again losing a business, missing out on a lot

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Speaker 1: of time and a lot of money because you chose

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Speaker 1: to jump at an opportunity um more quickly than you

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Speaker 1: should have. It's finally here, the season of celebration, and

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Speaker 1: no matter how you celebrate with family and friends, whether

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Speaker 1: Cares is donating eight million dollars to local nonprofits nationwide

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Speaker 1: No matter how you celebrate, when you shop at Coals,

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Speaker 1: all your heart with great gifts from coals or coals

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Speaker 1: dot com. What grows in the forest trees, Sure no

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Speaker 1: one else grows in the forest. Our imagination, our sense

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Speaker 1: of wonder, and our family bonds grow too, because when

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Speaker 1: we disconnect from this and connect with this, we reconnect

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Speaker 1: with each other. The forest is so then you think,

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Speaker 1: find a forest near you and start exploring. I Discover

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Speaker 1: the Forest dot org brought to you by the United

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Speaker 1: children's eyes to see the true magic of a forest.

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Speaker 1: It's a storybook world for them. You look and see

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Speaker 1: and they see you. They're fearless. Guide. Is this fascinating world?

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Speaker 1: Find a forest near you and start exploring. I Discover

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Speaker 1: the Forest dot org brought to you by the United

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Speaker 1: States Forest Service and the AD Council. Now that's really good,

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Speaker 1: good notes, and thank you for telling my my listeners

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Speaker 1: and my viewers about this. Because we're now iron on

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Speaker 1: a I B t V in the Atlanta Market Comcast

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Speaker 1: tunating five to million homes and watching US weekly. On

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Speaker 1: Thursday night, the show premiers at nine pm Eastern Standard Time.

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Speaker 1: I wanted to tell you this, Deniece, when I when

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Speaker 1: I look at you, I look at the talent of

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Speaker 1: the person. But you know, I just read some nice

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Speaker 1: credits about you. You know that they sent over to me.

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Speaker 1: Who are you? Who am I? So me? Personally, I

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Speaker 1: am obviously a real estate broker here in Atlanta, but

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Speaker 1: more on a personal level, I am a mother before anything.

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Speaker 1: I think that's the most powerful title that I've ever

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Speaker 1: had to a son named Destin, who's actually the co

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Speaker 1: owner in my business. And one of the things I

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Speaker 1: want to encourage the listeners out there, especially parents, is

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Speaker 1: that you need to make sure that you're taking your

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Speaker 1: children along the journey. So one of the things that

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Speaker 1: I do with my son is I don't actually make

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Speaker 1: any decisions in my business without his approval. He gets

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Speaker 1: to see every commission check that I earned. He helps

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Speaker 1: me to hire and to fire. Uh, he gives me

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Speaker 1: his opinion on things of that nature. Because I think

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Speaker 1: that it's so important that we stopped being just first

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Speaker 1: generation millionaires, our first business owners in our family or

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Speaker 1: first this and first that at some point we have

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Speaker 1: to start leaving a legacy where our children are second

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Speaker 1: and third and fourth generations to the businesses that we created.

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Speaker 1: So personally, I'm just so driven by legacy and just

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Speaker 1: teaching not only my students in my cee on our

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Speaker 1: academy how to become owners, but also in my very

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Speaker 1: own households. That's something that I'm personally very passionate about.

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Speaker 1: Now being a member of a very powerful sisterhood, uh,

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Speaker 1: the ladies of Delta Sigma Data and come on, come

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Speaker 1: on now, I'm a proud member of MAGA Side five

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Speaker 1: Fraternity Incorporated. So again, the blessings are we have a

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Speaker 1: certain nub leon is as they say, which just runs

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Speaker 1: back to the fraternity in the sorority. But that helps

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Speaker 1: having that relationship that you can turn to sisters who trust,

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Speaker 1: who want you to have that upwardly mobile mobile concept

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Speaker 1: in life and also are pushing you with relationships that

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Speaker 1: you can count on. I think that really helped you

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Speaker 1: as well. And I want to talk about the value

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Speaker 1: of relationships as it is with your what your sorority,

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Speaker 1: but also in life because you've gotta have relationships to

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Speaker 1: win absolutely. So with regard to being in a sorority,

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Speaker 1: it was a beautiful experience to be able to join

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Speaker 1: in Delta Sigma Data's already incorporated. It was absolutely amazing.

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Speaker 1: In fact, my first real estate transaction back into thousand

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Speaker 1: and twelve when I got my license was one of

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Speaker 1: my gone sisters. So that was the benefit of like

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Speaker 1: actually being in a sorority because you can be honest

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Speaker 1: with him, right you can tell them's your first time,

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Speaker 1: and they're gonna be patient with you and they're gonna

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Speaker 1: give you that opportunity versus really going out with a

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Speaker 1: stranger and taking them through the process and making a

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Speaker 1: lot of mistakes. So I really appreciate my line sister

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Speaker 1: for being willing to do that and to trust me

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Speaker 1: in that process, being that it was my very first transaction.

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Speaker 1: And as far as just relationships across the board, relationships

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Speaker 1: are gonna get you indoors that money can't buy. And

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Speaker 1: I tell people that all the time. I have to

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Speaker 1: appreciate relationships with people and never play the short game.

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Speaker 1: You always want to make sure that when you're thinking

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Speaker 1: about business, especially in the service based industry, never think

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Speaker 1: about someone as a transaction. Never think about that is

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Speaker 1: just a one time, a one hit wonder, if you will,

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Speaker 1: because you're not only servicing that person, they're watching you

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Speaker 1: to be able to service their friends and their family. So,

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Speaker 1: especially in the real estate business, you want to have

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Speaker 1: a repeat and referral business. That's the only way that

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Speaker 1: you can make it through. Okay, let's go and listen.

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Speaker 1: You're an attractive woman, and so in the business where

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Speaker 1: people can only see you for being attractive, but you

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Speaker 1: also a businesswoman. So how do you make sure people

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Speaker 1: understand who you are? Who's de niece Williams. You're about business.

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Speaker 1: Don't let the cold food, you don't let the makeup food,

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Speaker 1: you don't let the hair fool you. That's this, you know,

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Speaker 1: because some people try to try to blend that, try

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Speaker 1: to make it make your your calls or make their

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Speaker 1: business deals. You're trying to close to be more than

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Speaker 1: what it really is. How do you make that define

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Speaker 1: that line about business and business? I respect me for

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Speaker 1: doing good business, all right, So that's an incredible question.

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Speaker 1: I actually never been asked that question before. So one

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Speaker 1: of the things that I take pride and is expect

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Speaker 1: myself on social media. I'm not gonna show a lot

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Speaker 1: of skin on social sure that people are looking at

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Speaker 1: me as a business person, as a professional bee both

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Speaker 1: in personal and professional lifestyles. If you're showing people one

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Speaker 1: thing and you're portraying something that they're gonna try you, Uh,

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Speaker 1: that's just the nature of what it is. And even

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Speaker 1: with regard to conversation, you want to make sure that

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Speaker 1: you're keeping all of your conversations about business. If you

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Speaker 1: find that you're working with a client who is taking

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Speaker 1: that conversation to the left field, then you want to

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Speaker 1: check it at that time. You don't want to go

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Speaker 1: down that rabbit hole and entertain it and keep key

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Speaker 1: with this person. Because Number one, you have to make

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Speaker 1: sure that you're protecting your reputation. Especially as you elevate

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Speaker 1: in the stage that I'm at in business, it's gonna

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Speaker 1: be even more important for me to make sure that

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Speaker 1: people aren't saying the wrong things about me and how

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Speaker 1: I've been able to get to where I am. What's

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Speaker 1: important because right now you are have like sixty agents

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Speaker 1: said under your business umbrella. Now I'm gonna be honest

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Speaker 1: with you. You're doing something I can't do. Okay, I

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Speaker 1: people say it was because it's a unique thought process.

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Speaker 1: You have to you have to be patient. One thing.

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Speaker 1: You have to be patient. You have to be knowledgeable

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Speaker 1: of the of the trends. You have to be like

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Speaker 1: on your feet accountant or because people ask you numbers

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Speaker 1: all the time. What really got you into the business?

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Speaker 1: You know and being in real estate because your degree

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Speaker 1: was in finance out of Valdosta right, yes, okay, so

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Speaker 1: that that didn't say anything about real estate. So how

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Speaker 1: did you make the shift to this? Yeah? Absolutely great questions.

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Speaker 1: So when I graduated with a degree in finance from

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Speaker 1: Badasa State University, I went to corporate route. I went

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Speaker 1: into a position that I felt was one of the

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Speaker 1: probably the worst jobs I've been right, and the reason

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Speaker 1: being is not because it was corporate, right, It was

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Speaker 1: because I was actually in an industry where I wasn't

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Speaker 1: helping my culture. I was actually hurting my culture. It

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Speaker 1: was for a title hocome to me. So I felt

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Speaker 1: like I checked all the boxes with regards to going

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Speaker 1: to college. You know, I pledged in the sorority, I

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Speaker 1: had a high g p A. I you know, join

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Speaker 1: honor societies, did community service. But for whatever reason, I

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Speaker 1: still couldn't find a job that was professional, in my opinion,

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Speaker 1: and so I had to find a way to get

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Speaker 1: out of that. And so in doing research, you know,

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Speaker 1: when I looked at millionaires and billionaires, I realized that

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Speaker 1: all of them had their hands in real estate, whether

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Speaker 1: they were investing, whether they were owning, whatever the case

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Speaker 1: may be. And I'm like, wow, Okay, if I know

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Speaker 1: that that is where I want to go, then I

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Speaker 1: need to duplicate the system, right, So I decided to

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Speaker 1: look into real estate. And I was also a single

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Speaker 1: mother at the time, and I needed a job that

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Speaker 1: was gonna give me lexibility with regards to my schedule.

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Speaker 1: And I also don't like people telling me what to

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Speaker 1: do and then telling me what to do. If someone

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Speaker 1: could come to me as my box and say, well,

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Speaker 1: you're only work this X month of dollars per year,

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Speaker 1: I just didn't like that. I wanted to be in

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Speaker 1: an industry that I could choose and did take what

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Speaker 1: my work and income could be, and so real estate

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Speaker 1: all the boxes, especially with being able to be my

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Speaker 1: own boss. You know, I always wanted to become an entrepreneur.

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Speaker 1: I love helping people, and I think this industry matches

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Speaker 1: me perfect. At a DP, we work with more than

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Speaker 1: eight d sixty thousand companies worldwide. That gives us a

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Speaker 1: pretty good idea of how to help businesses grow stronger,

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Speaker 1: whether it's through data insights that help you make informed

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Speaker 1: decisions about building a team that works better as a team,

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Speaker 1: or by keeping you ahead of thousands of changing regulations

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Speaker 1: so you can keep ahead of everything else, like building

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Speaker 1: that better team, grow stronger with a dp HR, talent,

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Speaker 1: time and payroll. What grows in the forest trees, Sure

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Speaker 1: you know what else grows in the forest, Our imagination,

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Speaker 1: our sense of wonder, and our family bonds grow too,

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Speaker 1: because when we disconnect from this and connect with this,

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Speaker 1: we reconnect with each other. The forest is closer than

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Speaker 1: you think. Find a forest near you and start exploring.

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Speaker 1: I Discover the Forest dot org, brought to you by

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Speaker 1: the United States Forest Service and the AD Council. Hi everyone,

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Speaker 1: I'll Roker here as a guy with his own catchphrase.

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Speaker 1: I appreciate that Smokey's only said only you can prevent wildfires,

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Speaker 1: but I'm filling in because there's a lot more to report,

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Speaker 1: like when they're parched or windy conditions out there. You

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Speaker 1: gotta be extra careful with things like burning yard wage.

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Speaker 1: After all, wildfires can start anywhere, even in your neck

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Speaker 1: of the woods. Go to smokey bear dot com to

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Speaker 1: learn more about wildfire prevention. Brought to you by the U. S.

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Speaker 1: Forest Service, your state forester, and the ad Council. Well,

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Speaker 1: I'm gonna tell you something. I bought several homes in

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Speaker 1: my life. You go to that title company and they

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Speaker 1: get that piece of a piece of paper that book

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Speaker 1: to side, which I don't know what's in there. I

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Speaker 1: just it says side side side side. I just started

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Speaker 1: signing because lord, no, used, I don't know what I'm signing.

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Speaker 1: What is in that thick piece of closing paperwork? Can

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Speaker 1: you help a brother? I'll help my viewers out. But

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Speaker 1: listen to because we just signing and trusting broker, our

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Speaker 1: real estate agent to get us through because the title person,

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Speaker 1: we don't know. That's just a company that you work

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Speaker 1: with on a regular basis. They have their set fees.

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Speaker 1: You have to have them to close a to close

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Speaker 1: on your home. What is that thick piece of paper

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Speaker 1: that I've signed more than six times in my life

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Speaker 1: and still don't know what I'm saying. Absolutely so, we

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Speaker 1: have a running joke in real estate where it's like,

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Speaker 1: you know, make sure you bring up extra hands the

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Speaker 1: closing because you're gonna have to have so many different

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Speaker 1: documents that you're gonna be signing, So that's a great question.

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Speaker 1: Most of those documents are going to be documents from

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Speaker 1: your lender. They're gonna make sure. So one of the

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Speaker 1: misconceptions is that when you're purchasing at home, the closing

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Speaker 1: attorney is working on your behalf as a buyer, and

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Speaker 1: that's not the case. The closing attorney actually works for

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Speaker 1: the lender, So all of those documents are most of

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Speaker 1: those dot uments rather our lender documents, so that lender

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Speaker 1: is making sure that you're not only telling them over

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Speaker 1: the phone and sending documents that you are who you

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Speaker 1: say you are, but you're actually signing in writing to

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Speaker 1: say that what you gave them is in fact true.

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Speaker 1: They're also making you sign documents that are gonna make

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Speaker 1: sure you understand the details of your loan so that

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Speaker 1: later on you can't say, well, I didn't know that

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Speaker 1: my amortization schedule was gonna do this, or I was

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Speaker 1: actually paying double for the home and this way and

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Speaker 1: that way. So I encourage you to look at the

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Speaker 1: amortization schedule before you sign, so that you have a

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Speaker 1: clear understanding of what you're actually gonna be paying back

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Speaker 1: over thirty years. You're also gonna be looking over what

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Speaker 1: we call alto statement, which actually breaks out all the

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Speaker 1: costume fees that you're paying at closing. So some of

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Speaker 1: those fees are gonna be your closing costs, so the

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Speaker 1: closing attorney's fees, you're appro rated taxes, you're they're gonna

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Speaker 1: ask for your homeowners insurance policy, things like that. All

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Speaker 1: of those things have to be outlined a closing in

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Speaker 1: order to protect you and the lender. When you signed,

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Speaker 1: brother NA, what I do look at the amazization amateurization

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Speaker 1: because I won't to know what I'm paying. I'll tell

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Speaker 1: you I do that. I do look at the sheet

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Speaker 1: that tells me the taxes, what feeds being there, what

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Speaker 1: the percentage of the of the of the loan is

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Speaker 1: going to be. Because I've been fortunate, I've been half

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Speaker 1: paid off all my loans ahead of time. And I'm

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Speaker 1: also there is an advantage to doing that that most

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Speaker 1: loans nowadays don't have a free payment penalty. So if

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Speaker 1: you are a buyer out there, then it's awesome. You

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Speaker 1: can definitely pay your loan back early by making additional

429
00:22:30,440 --> 00:22:33,360
Speaker 1: payments throughout the month. But most people when they look

430
00:22:33,359 --> 00:22:36,040
Speaker 1: at is just that cost to buyer a line which

431
00:22:36,080 --> 00:22:37,720
Speaker 1: is at the bottom saying how much you need to

432
00:22:37,720 --> 00:22:40,520
Speaker 1: actually bring to closing. But I encourage you to also

433
00:22:40,600 --> 00:22:42,760
Speaker 1: double check and make sure that any credits that you

434
00:22:42,800 --> 00:22:46,119
Speaker 1: were supposed to receive throughout the process, especially from a seller,

435
00:22:46,320 --> 00:22:48,320
Speaker 1: if they said that they were going to contribute, say

436
00:22:48,320 --> 00:22:50,840
Speaker 1: ten thousand dollars towards your closing costs, you want to

437
00:22:50,840 --> 00:22:53,200
Speaker 1: make sure you're getting credit for that at closing. There

438
00:22:53,200 --> 00:22:55,960
Speaker 1: have been issues and errors. No one's perfect right where

439
00:22:56,000 --> 00:22:58,760
Speaker 1: sometimes you might close and you didn't actually get the

440
00:22:58,800 --> 00:23:01,000
Speaker 1: credit that you were supposed too. So that's why it's

441
00:23:01,119 --> 00:23:03,200
Speaker 1: very important that you work for the realtor that's gonna

442
00:23:03,240 --> 00:23:05,720
Speaker 1: double check those documents for you to make sure that

443
00:23:05,800 --> 00:23:08,760
Speaker 1: you're not overpaying something that you shouldn't have been paying

444
00:23:08,760 --> 00:23:11,280
Speaker 1: in the first place. Well, Ms Williams, let's let's go

445
00:23:11,320 --> 00:23:15,359
Speaker 1: to this question here. I bought a building in Atlanta

446
00:23:15,800 --> 00:23:19,520
Speaker 1: last year and I bought homes. What is the difference

447
00:23:19,920 --> 00:23:23,000
Speaker 1: or do you do commercial as well as a residential

448
00:23:23,200 --> 00:23:26,440
Speaker 1: and what it's a difference between residential being a residential

449
00:23:26,520 --> 00:23:31,160
Speaker 1: realtor and a commercial realtor. Yeah, absolutely, so I primary

450
00:23:31,160 --> 00:23:35,400
Speaker 1: service residential clientele. UM. I've done a few commercial transactions.

451
00:23:35,440 --> 00:23:37,879
Speaker 1: I've actually just become a part of the U l

452
00:23:38,000 --> 00:23:41,719
Speaker 1: I REP program where I'm learning more about commercial real

453
00:23:41,840 --> 00:23:45,520
Speaker 1: estate because unfortunately it's one of those industries that we

454
00:23:45,600 --> 00:23:48,680
Speaker 1: don't really have access to. It is a very tight

455
00:23:48,760 --> 00:23:53,119
Speaker 1: knit type field. But it's something that I'm not gonna

456
00:23:53,119 --> 00:23:55,160
Speaker 1: allow to be an excuse for me. So I am

457
00:23:55,200 --> 00:23:58,880
Speaker 1: diving head first into commercial real estate this year. UM. Now,

458
00:23:59,000 --> 00:24:02,280
Speaker 1: with regard to the friends, one of the misconceptions about

459
00:24:02,320 --> 00:24:04,680
Speaker 1: commercial real estate is that you actually need a separate

460
00:24:04,720 --> 00:24:08,360
Speaker 1: license to be a commercial realtor. That's not true. When

461
00:24:08,359 --> 00:24:11,040
Speaker 1: you get your real estate license, your your license to

462
00:24:11,080 --> 00:24:16,040
Speaker 1: sell all real property, so that means buildings, houses, lands, uh,

463
00:24:16,080 --> 00:24:20,320
Speaker 1: anything that is real estate related. So I think because

464
00:24:20,320 --> 00:24:23,000
Speaker 1: they've done such a good job in marketing them separately,

465
00:24:23,320 --> 00:24:25,600
Speaker 1: a lot of agents never think that they can actually

466
00:24:25,680 --> 00:24:28,760
Speaker 1: learn or sell commercial real estate. So I'm so excited

467
00:24:28,800 --> 00:24:31,320
Speaker 1: that you actually took a stabbot and purchase commercial real

468
00:24:31,440 --> 00:24:33,919
Speaker 1: estate because even as business owners, a lot of times

469
00:24:34,160 --> 00:24:36,359
Speaker 1: we don't look at Okay, well how can I own

470
00:24:36,359 --> 00:24:38,720
Speaker 1: a building? A lot of times we'll just look at okay,

471
00:24:38,760 --> 00:24:40,399
Speaker 1: I want to fix some flip for property, or I

472
00:24:40,400 --> 00:24:42,399
Speaker 1: want to buy a house, you know, to add to

473
00:24:42,400 --> 00:24:44,960
Speaker 1: my portfolio. But I encourage the listeners to think about

474
00:24:44,960 --> 00:24:48,240
Speaker 1: being a commercial landlord. You can own a commercial building

475
00:24:48,560 --> 00:24:50,720
Speaker 1: and have tenants paying rent the same way you can

476
00:24:50,760 --> 00:24:53,600
Speaker 1: own a house and have tenants paying rent. So don't

477
00:24:53,640 --> 00:24:55,720
Speaker 1: box yourself in and think that you only need to

478
00:24:55,720 --> 00:24:58,479
Speaker 1: buy residential real estate when commercial real estate can be

479
00:24:58,760 --> 00:25:02,359
Speaker 1: even more lucrative. Depend don't know what you purchased. Absolutely,

480
00:25:02,400 --> 00:25:04,840
Speaker 1: Now you're more than as they said, she's more than

481
00:25:04,880 --> 00:25:07,440
Speaker 1: a real estate agent, she's more than a brokersh Now

482
00:25:07,480 --> 00:25:09,400
Speaker 1: do you have a building? You know? You have an officer?

483
00:25:09,800 --> 00:25:12,960
Speaker 1: Are you virtual? Were not seen? I see sixty ages.

484
00:25:13,000 --> 00:25:16,120
Speaker 1: Are there's sixty agents located in one location? Or they're

485
00:25:16,119 --> 00:25:18,800
Speaker 1: through virtual they're coming in out of the office. There

486
00:25:18,880 --> 00:25:21,840
Speaker 1: is there a building someplace with your name on it, Denise, Yes,

487
00:25:22,000 --> 00:25:25,359
Speaker 1: it is so After COVID, we've we've taken a higher approach.

488
00:25:25,400 --> 00:25:27,520
Speaker 1: I've had an office space since I started my business.

489
00:25:27,760 --> 00:25:30,800
Speaker 1: We actually just moved out of Buckhead into the West End,

490
00:25:31,160 --> 00:25:34,800
Speaker 1: which is an amazing up and coming area at the

491
00:25:34,800 --> 00:25:38,320
Speaker 1: Metropolitan Loss. The reason I left Buckhead not it wasn't

492
00:25:38,440 --> 00:25:41,320
Speaker 1: anything bad. It was just that I think culturally it's

493
00:25:41,320 --> 00:25:42,639
Speaker 1: going to be a benefit for us to be in

494
00:25:42,720 --> 00:25:45,480
Speaker 1: the West End because of the growth. And then also

495
00:25:45,920 --> 00:25:47,679
Speaker 1: in my new space, I'm able to have more of

496
00:25:47,720 --> 00:25:51,000
Speaker 1: a creative environment. So we're actually located at six eight

497
00:25:51,160 --> 00:25:54,600
Speaker 1: Murphy Avenue Southwest in Atlanta three or three one oh.

498
00:25:55,080 --> 00:25:57,080
Speaker 1: And in this new space, we're actually gonna have a

499
00:25:57,119 --> 00:25:59,560
Speaker 1: full kitchen. I'm in my build out phase right now,

500
00:25:59,560 --> 00:26:01,760
Speaker 1: so so excited about it. We're gonna have a poor

501
00:26:01,880 --> 00:26:04,680
Speaker 1: kitchen so that when scients closed with my company, they're

502
00:26:04,720 --> 00:26:08,600
Speaker 1: able to actually get a chef's sponsored dinner UH at

503
00:26:08,640 --> 00:26:11,800
Speaker 1: certain price points. We're creating an experience for our clientele.

504
00:26:11,960 --> 00:26:15,000
Speaker 1: Right there in office, we have a training room, and

505
00:26:15,040 --> 00:26:17,360
Speaker 1: then we also are gonna have my favorite part, which

506
00:26:17,400 --> 00:26:20,280
Speaker 1: is a marketing studio, because as you know, marketing is

507
00:26:20,320 --> 00:26:22,840
Speaker 1: the number one way to grow any business. So my

508
00:26:22,960 --> 00:26:25,560
Speaker 1: agents are gonna actually have the opportunity to come into

509
00:26:25,560 --> 00:26:29,080
Speaker 1: the office, get photo shoots done, create content. They want

510
00:26:29,119 --> 00:26:31,080
Speaker 1: to start a YouTube channel, they can do so right

511
00:26:31,119 --> 00:26:33,720
Speaker 1: in office. If they want to do a podcast, they'll

512
00:26:33,720 --> 00:26:35,320
Speaker 1: be able to do so in office, So we'll have

513
00:26:35,359 --> 00:26:37,480
Speaker 1: a dressing room for them to change and it's just

514
00:26:37,520 --> 00:26:40,159
Speaker 1: gonna be a whole vibe. And so that's why I

515
00:26:40,160 --> 00:26:43,360
Speaker 1: had to transition and move to a bigger space, uh

516
00:26:43,400 --> 00:26:45,280
Speaker 1: and then also more of a creative space. I'm gonna

517
00:26:45,280 --> 00:26:50,880
Speaker 1: start calling you Hollywood Holly, come on you the show,

518
00:26:51,440 --> 00:26:55,320
Speaker 1: call me the marketing studio, come on that. But I

519
00:26:55,359 --> 00:26:58,119
Speaker 1: love that because first of all, you are your chief

520
00:26:58,119 --> 00:27:01,200
Speaker 1: information officer for the Raps Next operation and partnership with

521
00:27:01,240 --> 00:27:06,919
Speaker 1: my board Master Pete tell us about that. Yes, um,

522
00:27:06,960 --> 00:27:10,000
Speaker 1: that has been a life changing experience for me to

523
00:27:10,040 --> 00:27:12,639
Speaker 1: be a part of the Wraps Next organization. So shout

524
00:27:12,640 --> 00:27:15,200
Speaker 1: out to Master Pea, to James Lindsay who's the owner

525
00:27:15,200 --> 00:27:17,920
Speaker 1: of Wraps Next, as well as Wise Intelligent for giving

526
00:27:17,920 --> 00:27:21,520
Speaker 1: me this opportunity. They trusted me to not only partner

527
00:27:21,600 --> 00:27:24,240
Speaker 1: with me, but to also help them with several different

528
00:27:24,240 --> 00:27:27,760
Speaker 1: initiatives under their umbrella. So one of the things that

529
00:27:27,800 --> 00:27:30,680
Speaker 1: I'm working on with them is actually the Buyer Blocks

530
00:27:31,119 --> 00:27:34,399
Speaker 1: UH incubator, which is going to teach individuals how to

531
00:27:34,440 --> 00:27:38,040
Speaker 1: purchase their very first property as well as an investment home.

532
00:27:38,160 --> 00:27:41,280
Speaker 1: So it's it's an extremely beneficial program that I've been

533
00:27:41,359 --> 00:27:43,480
Speaker 1: rolling out this year. Well it's great, and I want

534
00:27:43,480 --> 00:27:46,800
Speaker 1: to close talking about your your mentoring academy called us

535
00:27:46,840 --> 00:27:50,760
Speaker 1: C Owner CEO Owner, which just entrepreneurs how to transition,

536
00:27:50,840 --> 00:27:54,120
Speaker 1: because that's a problem people transitioning out of a one

537
00:27:54,200 --> 00:27:56,240
Speaker 1: level to the next, or another job to the next,

538
00:27:56,280 --> 00:27:58,399
Speaker 1: or being a for the hour week person and not

539
00:27:58,440 --> 00:28:00,639
Speaker 1: even want to be an entrepreneur. Tell us about the

540
00:28:00,960 --> 00:28:04,960
Speaker 1: Owner Academy. So this C Owner Academy is something that's

541
00:28:05,000 --> 00:28:07,200
Speaker 1: so near and dear to my heart. Is actually something

542
00:28:07,240 --> 00:28:09,400
Speaker 1: that I've been wanting to do for over a year now,

543
00:28:09,800 --> 00:28:13,200
Speaker 1: and the premise of the academy is to teach aspiring

544
00:28:13,320 --> 00:28:16,120
Speaker 1: and current entrepreneurs how to grow and scale their business.

545
00:28:16,280 --> 00:28:18,879
Speaker 1: I think that a lot of people want to be CEOs,

546
00:28:18,920 --> 00:28:21,200
Speaker 1: they want to own their own business. But why is

547
00:28:21,240 --> 00:28:23,480
Speaker 1: it that they don't think beyond that, Because to me,

548
00:28:24,119 --> 00:28:27,080
Speaker 1: by definition, if you look up you google CEE E owner,

549
00:28:27,200 --> 00:28:31,000
Speaker 1: I mean CEO, then you're still an employee of an organization,

550
00:28:31,119 --> 00:28:34,080
Speaker 1: even if that means it's your organization. So that doesn't

551
00:28:34,119 --> 00:28:36,640
Speaker 1: mean freedom. That still means that you have to pick

552
00:28:36,720 --> 00:28:39,160
Speaker 1: up the phone when people call you. You still can't

553
00:28:39,200 --> 00:28:41,720
Speaker 1: leave and go on vacation without your laptop. So my

554
00:28:41,840 --> 00:28:44,320
Speaker 1: goal is to teach people to not just stop there.

555
00:28:44,640 --> 00:28:46,920
Speaker 1: Don't just say Okay, I have a CEO title and

556
00:28:46,960 --> 00:28:49,520
Speaker 1: now I've made it. Let's think about how you actually

557
00:28:49,520 --> 00:28:52,800
Speaker 1: retire as an owner, because in my space, I would

558
00:28:52,840 --> 00:28:54,680
Speaker 1: never be able to call you know, if you work

559
00:28:54,720 --> 00:28:57,120
Speaker 1: for Kelly Williams, you can't call Gary Keller. He's been

560
00:28:57,160 --> 00:29:00,440
Speaker 1: as to implement systems and automation that allow him to

561
00:29:00,520 --> 00:29:04,320
Speaker 1: make money without actually being present. And especially in our culture,

562
00:29:04,320 --> 00:29:07,200
Speaker 1: I think it's important that we stopped working until sixty

563
00:29:07,480 --> 00:29:10,240
Speaker 1: seventy eight, even if it's within our own business, and

564
00:29:10,320 --> 00:29:13,320
Speaker 1: really learned systems that are going to allow us true freedom,

565
00:29:13,360 --> 00:29:15,760
Speaker 1: because that's what I'm working so hard for. The money

566
00:29:15,840 --> 00:29:18,000
Speaker 1: is gonna come as a by product of my hard

567
00:29:18,040 --> 00:29:20,640
Speaker 1: work and the way that I treat people. But freedom

568
00:29:20,680 --> 00:29:24,600
Speaker 1: is gonna come by intentions, by systems and automation, and

569
00:29:24,640 --> 00:29:26,680
Speaker 1: those are the things that I teach in my academy.

570
00:29:26,880 --> 00:29:29,240
Speaker 1: You know the interesting thing about it, people always look

571
00:29:29,280 --> 00:29:31,640
Speaker 1: at me and my wife always say you you you

572
00:29:31,920 --> 00:29:34,200
Speaker 1: spend more time at your if you spend at home. Well,

573
00:29:34,040 --> 00:29:36,600
Speaker 1: I love my home, but I also loved my office,

574
00:29:36,680 --> 00:29:38,960
Speaker 1: you know, and I think that you what you're creating

575
00:29:39,000 --> 00:29:41,040
Speaker 1: at the new location, it's gonna be a place where

576
00:29:41,440 --> 00:29:43,080
Speaker 1: you got the kitchen. There's you want to go into

577
00:29:43,080 --> 00:29:44,920
Speaker 1: the refrigerator and get yourself. You want to make your

578
00:29:44,960 --> 00:29:47,840
Speaker 1: own breakfasts at the office, you can do that. You know,

579
00:29:47,840 --> 00:29:50,360
Speaker 1: if you want to bake something. You're just creating a

580
00:29:50,480 --> 00:29:54,640
Speaker 1: vibe for yourself, and you're you're changing the rules. Because

581
00:29:55,160 --> 00:29:56,560
Speaker 1: that when I bought this built out, and that was

582
00:29:56,600 --> 00:29:58,360
Speaker 1: one of the things I wanted a full kitchen in it.

583
00:29:58,480 --> 00:30:01,440
Speaker 1: I wanted a full kitchen. I come in my staff know,

584
00:30:01,520 --> 00:30:04,240
Speaker 1: they got their own refrigerator. I re rebuilt out the

585
00:30:04,240 --> 00:30:07,200
Speaker 1: basement where they have their own refrigerator, dishwasher, food and

586
00:30:07,200 --> 00:30:10,800
Speaker 1: all that stuff. So they come up my kitchen, my refrigerator.

587
00:30:10,960 --> 00:30:13,040
Speaker 1: We got a problems because I told y'all don't go

588
00:30:13,080 --> 00:30:16,640
Speaker 1: in my refrigerator, not because I got so. So make

589
00:30:16,680 --> 00:30:19,920
Speaker 1: sure you get the refrigerator and your refrigerator, Okay, because

590
00:30:19,920 --> 00:30:22,720
Speaker 1: you everybody actually a good point. I'm just telling you that.

591
00:30:22,880 --> 00:30:25,720
Speaker 1: I'm just telling right now, Hollywood. I'm just telling right now, Hollywood.

592
00:30:25,720 --> 00:30:28,280
Speaker 1: How you gotta be now, and then I just invite you.

593
00:30:28,320 --> 00:30:29,760
Speaker 1: Have me on the computer. I want to come to

594
00:30:29,760 --> 00:30:32,040
Speaker 1: you with the world. You're gonna come back because I

595
00:30:32,080 --> 00:30:34,840
Speaker 1: like you. I like y'all. I wouldn't invite because because see,

596
00:30:34,840 --> 00:30:37,520
Speaker 1: I always enjoyed this format that I've created called money

597
00:30:37,560 --> 00:30:40,520
Speaker 1: Making Conversation because I learned about people are educated. I

598
00:30:40,560 --> 00:30:43,440
Speaker 1: get educated about the process because I know a lot.

599
00:30:43,800 --> 00:30:46,080
Speaker 1: But like too many other people, I'm just going through

600
00:30:46,080 --> 00:30:48,360
Speaker 1: the motions. I'm going through the motions like buy homes.

601
00:30:48,640 --> 00:30:51,800
Speaker 1: I'm gonna I know somebody guided me through purchasing this build.

602
00:30:51,840 --> 00:30:54,320
Speaker 1: I really don't know what I signed, but I got

603
00:30:54,320 --> 00:30:56,840
Speaker 1: the right lawyer that got the right person I've known

604
00:30:56,920 --> 00:30:59,520
Speaker 1: for many years who did the commercial loan from me

605
00:30:59,600 --> 00:31:02,040
Speaker 1: and found the building. So I was in good hands.

606
00:31:02,280 --> 00:31:03,920
Speaker 1: But there's a lot of people that are not in

607
00:31:04,000 --> 00:31:06,520
Speaker 1: good hands. And that's why I'm talking to you. I

608
00:31:07,000 --> 00:31:09,520
Speaker 1: feel you're one of those in good hands people. When

609
00:31:09,520 --> 00:31:12,760
Speaker 1: they come to you, there's no agenda. It's about business.

610
00:31:12,840 --> 00:31:15,560
Speaker 1: Is about getting the best deal for the for your

611
00:31:15,600 --> 00:31:17,720
Speaker 1: client and the client being the person who wants to

612
00:31:17,720 --> 00:31:20,560
Speaker 1: buy the house, and your future by the commercial building

613
00:31:20,560 --> 00:31:22,920
Speaker 1: because you're getting into that business. So, but I also

614
00:31:23,040 --> 00:31:26,480
Speaker 1: see a dominant amount of people in the commercial side

615
00:31:26,520 --> 00:31:29,160
Speaker 1: that don't look like you. And that's why I want

616
00:31:29,240 --> 00:31:32,440
Speaker 1: That's why I brought that up, because we out there dominating.

617
00:31:32,840 --> 00:31:35,600
Speaker 1: You're having homes and selling homes and stuff. But I'm

618
00:31:35,640 --> 00:31:39,040
Speaker 1: telling something you could have building the million dollar building

619
00:31:39,120 --> 00:31:41,680
Speaker 1: for the million dollar billions. You know, that's that to

620
00:31:41,760 --> 00:31:43,440
Speaker 1: keep you busy for a couple of years with that

621
00:31:43,480 --> 00:31:48,400
Speaker 1: commission change that is life changing. And that's the route

622
00:31:48,400 --> 00:31:50,760
Speaker 1: that I'm going because if you want to think about it.

623
00:31:50,800 --> 00:31:54,440
Speaker 1: But if you even with commercial leasing, this is something

624
00:31:54,440 --> 00:31:57,280
Speaker 1: that people don't know. When you lease a commercial space

625
00:31:57,360 --> 00:32:00,160
Speaker 1: for a client, you actually get paid what they call

626
00:32:00,320 --> 00:32:03,000
Speaker 1: first and four, So you get paid the first month's

627
00:32:03,000 --> 00:32:05,960
Speaker 1: rent and then you get four or five percent of

628
00:32:06,080 --> 00:32:09,320
Speaker 1: the least amount for the life of the of the

629
00:32:09,320 --> 00:32:12,520
Speaker 1: the lease. So that's a ten year least. You're getting

630
00:32:12,560 --> 00:32:16,080
Speaker 1: residuals for ten years based on your but you know,

631
00:32:16,120 --> 00:32:19,040
Speaker 1: for your commission. And so I think that agents have

632
00:32:19,160 --> 00:32:21,640
Speaker 1: to really start to think about like, Okay, do I

633
00:32:21,760 --> 00:32:24,080
Speaker 1: just want something real quick or do I want some

634
00:32:24,160 --> 00:32:26,880
Speaker 1: life changing money. And that's why I'm pivoting more into

635
00:32:26,920 --> 00:32:29,520
Speaker 1: that space because I'm like, you know, we only have

636
00:32:29,760 --> 00:32:32,200
Speaker 1: one house that's the most expensive house on the market

637
00:32:32,240 --> 00:32:34,800
Speaker 1: right now, is worth fifteen point five million dollars on

638
00:32:34,920 --> 00:32:38,040
Speaker 1: the residential side. I mean, that's a baby building on

639
00:32:38,080 --> 00:32:41,320
Speaker 1: the commercial side. So if you really think about it,

640
00:32:41,320 --> 00:32:43,360
Speaker 1: it's like, Okay, it may take me a year or

641
00:32:43,360 --> 00:32:46,280
Speaker 1: two to get a commission check for thirty forty million dollars,

642
00:32:47,080 --> 00:32:50,680
Speaker 1: but so what you know, we have to think bigger.

643
00:32:51,080 --> 00:32:52,920
Speaker 1: And that's some of the things that I'm exposing my

644
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Speaker 1: team too. And that's why I'm so grateful to have

645
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Speaker 1: been selected into this reprogram because I'm learning so much

646
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Speaker 1: about commercial real estate and it's actually years were putting

647
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Speaker 1: more diversity in the space. So it's a really really

648
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Speaker 1: phenomenal opportunity. Well, you you know, you're you know, you're

649
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650
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Speaker 1: right city, black excellence doesn't does exhaled in this particular market. Now,

651
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Speaker 1: I just wanted to bring on the show the niece.

652
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Speaker 1: I heard a lot of great things about you, my boy,

653
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Speaker 1: ask Cash. We're just screaming, screaming the blessings of Denise Wears.

654
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Speaker 1: He's a phenomenal person. You gotta put on your showers

655
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Speaker 1: I gotta put on your sholf. And but more important,

656
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657
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658
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659
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Speaker 1: by my crib over here so we can eat some

660
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Speaker 1: food up stairs and stuff like that. But thank you

661
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Speaker 1: for coming on Money Making Confortences. You're fantastic. Uh, we're

662
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Speaker 1: definitely gonna offline. I definitely want to connect with you.

663
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Speaker 1: And just just you know, I said, my whole life,

664
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665
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666
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667
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Speaker 1: importantly being able to share that success, that knowledge. I

668
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Speaker 1: don't want no checks. God is giving me the checks

669
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Speaker 1: I need and it's called relationship. So again, thank you

670
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Speaker 1: for coming on Money Making Conversations. Thank you for having me.

671
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Speaker 1: I had such a last Thank you. Thank you, And

672
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